 if water were priced by the barrel would we value it more   water may be everywhere but the growing consensus is that there s not going to be enough to go around in the notsodistantfuture while some companies are already viewing water as the next oil and are starting to prepare as if the world is approaching peak water 2009 will bring a new wave of water conservation efforts among us organizations  read the article in the dec 2008 issue of sustainable industries  