<p><span style="color: #333333; font-family: Helvetica, Arial, sans-serif; font-size: 14px; line-height: 21px;">Bruce Frasier sweats in the 106F heat at his Carrizo Springs, Tex., farm while stacking 42-pound boxes of cantaloupes bound for Kroger supermarkets and Wal-Mart Stores. But he's turning away all offers for his most prized commodity: water. <a href="http://www.businessweek.com/magazine/content/11_26/b4234028472314.htm?">More</a> (Source: Bloomberg Business Week)</span></p>