Identify areas where CTLF can distinguish itself from other organizations that may be similar.  Deliver real value.  Hone our value proposition so that it is simple and clear and can be conveyed with consistency by all CTLF bd members (and bottom line – propels our growth and revenue – this is a for profit business and that needs to be front and center).   Build a strategy beyond the immediate personal efforts of Sara and the board to deliver value to the customer (SC members) and to grow the membership and chapters statewide.  Develop other sources of revenue outside what we know today. ie: sponsorships, hobnob, etc.