Strengths=Local owned, highly experienced and knowledgeable team, nimble with strong depth of resources
Weaknesses= Don't have staff attorney, actuary, wellness expert, some of the specialties that large brokers display
Opportunities= Raise the level of awareness of;  Who we are, what we are best at, and Why we are different?
Threats= Will the implementation of the ACA lessen our client base and/or revenue because of the move to Exchanges and will employers opt out of providing Benefits to their employees?