personally I think our products are very innovative and draw in people's attention - but the identity of the company is confused and not strong.  There is a lack of continuity throughout the materials, data, terminology etc. that is used even internally.  The impression I get is that this company is still trying to figure out who they are and how they want to operate - used to be they didn't have to worry because the products were moving - now we need a strong growth strategy and image to back it up.