Strengths: We have been in business for over 30 years and have developed a reputation for quality and good customer service.  We have a true "green" product that really can save people a substantial amount of money on their tire purchase.   We are centrally located in the country and can ship nation wide fairly easily.  Weakness:  We have a hard time keeping up with demand during our busy season and when we get behind, quality can and has suffered at times.  Opportunities:  We have just scratched the surface of the potential customers.  There is also an entire wholesale market that we have not opened up to.  There are also many other government organizations we can service.  Also, most people have still not heard of TreadWright so there are many end users yet to reach.  Threats:  That we don't maintain quality as we increase production and damage our reputation for quality.  Especially as we service the end user now, bad news spreads quickly online and as most people are a little leary of retreads to begin with, too many bad reviews can cause serious damage.