Hospitals, schools K-12, government facilities, businesses that need either nurse call systems integrated with wireless phones, video surveillance and access control systems, sound and intercom systems.  Our major hospital accounts include University of Colorado Hospital Health System (UCH and Memorial), Children's Hospital Colorado, Kaiser, Centura Health hospitals, Lutheran Medical Center, VA Hospitals and/or clinics in Denver, Fort Collins, Greeley, Aurora, Sheridan and Cheyenne Wyoming, Sturgis and Hot Springs South Dakota, Parkview Medical Center, Rapid City Regional Health System and Wyoming Medical Center, We are standardized in most of the large school districts in the greater Denver area.  We do business with city and county of Denver, as well as other government entities, such as NIST. We do business with architects, engineers, technology consultants, general contractors, electrical contractors.   I just saw how you want to explain this, and there are no demographics that stand out, with regards to race, gender, income, location, lifestyle, how they purchase, except to say that most are in the business of healthcare or education or government.  They range from Plant Operations directors to Chief Nursing Officers to IT Directors, to General Contractors, Electrical Contractors, etc.  Income-middle to upper.  Gender-male and female.  Race-white, hispanic, black, asian-all Americans.  Lifestyle-businessmen to businesswomen, mechanics turned managers, IT "geeks", nurses, principals, engineers, architects, general contractors, people who like to hunt animals, people who are vegan.