AmCheck, an outsourced payroll, HR, and benefits company, was frustrated from a lack of market share and awareness in the Denver market.  Attempting to compete for market share with their large, well established competitors, AmCheck tried to acquire clients with cold calls, occasional newsletters and direct mail pieces.  After several years in business, and countless man hours spent cold calling, AmCheck was experiencing less than optimal results. Amcheck needed a more consistent marketing campaign and better relationship with partners to drive more qualified leads.