S - Very smart, motivated by being the best and true thought leaders.  Excellent pedigrees (e.g. Andersen, Morrison Foerester, Thompson Reuters) from leading firms.  Hard working, creative and innovative.  Able to bring ideas and best practices to industries that need that insight.
W - Eat what you kill model.  We have to market, sell, win the work, do the work, etc.  Typical feast of famine cycle of a small consulting firm.  Lack of infrastructure.  Having to do too much marketing blocking and tackling ourselves 
O - Great chance to be one of the top consulting firms to the legal industry.  And with our backgrounds take that to other related verticals.
T - Getting distracted and trying to be too many things to too many people.  Not a lot of risk of being displaced by new competitors