S - We have a very smart, experienced, dedicated and innovative team. when a customer has a specific need we can tailor our products and solutions for the parameters of that specific project.  We are always coming up with new product and application solutions
W- Many of the new and exciting things we have going on are lacking testing and real world trials....no one wants  to be the guinea pig to see if these solutions will work on a large scale in a non lab controlled setting, but without the guinea pig we won't be able to generate case studies on the effectiveness of this technology so it could be a long process to get the massive potential to show returns.  The image and professionalism of this company could use a boost - perhaps that would boost confidence in the marketplace to participate in trials with our company.  Our presentations, marketing materials etc. do not present the intelligence, sophistication and experience we need to be projecting.  Clients love the products and the ideas of what we can do with them but our image still says "start up" which could make clients and potential partners fear we are financially unstable. 
O - there are a lot of opportunities to pioneer new solutions in the mining and tunneling market that could potentially double or triple the size of this company within a couple years
T- we are still small at this point and have taken on a lot more overhead by hiring new staff (me included) if we can not get some of these potential projects off the ground and our sales remain flat we could be in a worse position.  The fiscal cliff and economy can be an issue - but we are working in industries that will need to push forward - mining and rebuilding the nation's infrastructure so that should provide a little more security.  