Gain a sense of clairty in terms of how we need to present Catapult to the market.  I'd also like to end up with a clear elevator pitch that is the foundation for our branding and marketing efforts.

We have a very good track record of winning work when we get in front of decision makers.  But prospects and referral sources (we know many other professionals) don't know when to call us.  Part of this is due to the way the firm has morphed over the past five years.  Also I made a mistake three years ago co-launching a "sister" firm called Catapult CFO Partners with a number of former Tatum interim CFOs.  That business model is simple and clear - part time CFOs, basically high level staffing.  In Denver we did a good job getting the word out about Catapult CFO so much so, that many people still think that is what Catapult does, even though those partners left to start a new firm and CCFO has been shut down