Strengths :product value proposition; niche market/no competition; product knowledge of management team; recognized brand in the truck retread market; high product demand (relative to production capacity)

Weaknesses:production scale; marketing/branding; location (labor shortage handicaps production and takes management focus); general corporate infrastructure (from financial reporting to employee training programs)

Opportunities: company branded tires (current tires have OEM brand on sidewall); targeting new customer segments; as market leader but very small company in large latent market, a lot of opportunity for growth and broader acceptance of using retreaded tires on passenger vehicles benefits the Company); currently cannot meet demand with very limited marketing ongoing; wholesale market; "green" customers; 

Threats:inability to deliver a product of equal quality and safety vs. a new tire will impede brand building efforts; potential competition if the company cannot grow to meet demand; 