Strengths:  Business continuity of 30+ years, Adequate Knowledge Base and Expertise, Communication Skills, Existing Office space available for expansion, Business Basics are in Place.
Weaknesses:  Bringing Staff up to speed quickly.  Most new Clients want to deal with me not Torben (he has excellent presence but lacks expreience).  Location in Poverty Stricken Area.  Inability to quickly obtain compentent help when growth occurs.  I tend to be too charitable with fees.
Opportunities:  There is a large need to help businesses and individuals during economic crisis as they are focused on the issue either from T.V. hype or from acutal need.  Poverty areas have two categories of people Welfare and Business Owners so there are many opportunities among the Business Owners.  Congress is our business opportunity as long as they are in session they will continue to either play Robin Hood or cater to the Corporate Lobby.  Business and life have become more complicated because of technology so the need for financial services has increased.  IRS now requires all tax preparers to be certified so the H&R Block type shops and basement preparers should fade from the scene.
Threats:  Competition – There is always someone younger, better looking and smarter than me who will do the work for half the cost until they go broke.  Work force — Competent – dedicated – loyal workers are hard to find and keep in our area because they want to live and work "in the city" where life is easier and pay is better.  Impending State regulation on Water Wells has the potential to force half of all farmers and ranchers out of business which will domino through all Ag support businesses and we will be left with Walmart and Welfare.