I want to introduce you to the Brand Champion’s blog.  Over my 20-year marketing and branding career, I have realized that successful companies and brands succeed because they have a <em>Brand Champion</em> -- someone who “champions” the business cause -- pushing them to be the very best they can be, ultimately reaching their goals and objectives.

Branding isn’t only about logos, websites or looking cool.  No, it’s about real business results.  I have worked with hundreds of clients over the years and one thing stays consistent:  the top brands have a leader who is committed to driving the company to be the best, being the best, and owning the space in which you do business in.  They also identify and bring on the best people that produce the best results.  I call these leaders Brand Champions.

You don’t have to be the CEO to be a Brand Champion.  You just have to be committed and willing to kick ass and produce real results.  In this blog I will periodically introduce you to all kinds of Brand Champions – those who live for their brand, set the company up for success, and set good examples for brand ambassadors -- individuals within the organization who may someday represent the brand and be a Brand Champion.

If you have a Brand Champion within your company that should be recognized for their efforts, let us know and we’ll highlight them.