Strengths - I work independently of a defined network, so I have the flexibility to bring in exactly the right local expert to partner with me on a project by project basis. I create a level of control and vision that enables creative, leveraged deal negotiations and structures that most firms won't do or don't have. I solve problems on a business level and support typical business needs like budgeting and planning, negotiation and full execution - very few other brokers provide as complete a service as we do and our clients know that we are not solely focused on a transaction.

Weaknesses - Size is my primary weakness. At the moment there are too few people chasing business or executing business. The result is that I end up too tactical and reactionary. It may be perceived that I don't have sufficient bandwidth to take on larger clients. Also, I lack consistent marketing that would increase opportunity.

Opportunities - There is opportunity to differentiate between landlord brokers that handle tenant work as a side business. Providing a more complete solution to a broader swath of businesses is also an opportunity that requires education that there's benefit and possibility. Also, with consolidation to fewer larger firms there's an opportunity for smaller brokerage operations to provide more personal service and trade business with similar sized operations around the country.

Threats - The brokerage business continues to morph and evolve. There are many acquisitions and mergers creating ever larger firms. The biggest threat is the shear numbers of competitors calling each tenant or occupier. The number of calls creates a barrier to getting your message across for how we are different. With all of the merger activity, there are increasingly small, talented firms popping up that are able to compete. Also, a larger firm has a better opportunity to tell a story about managing deals in many markets which we can do, but it's less provable by many locations.