I would like to create an identity for Wallace Scott, PC. We're not a large firm, and we definitely do not want to be (or at least have the bureaucracies of one) but, we want to be recognized. We want to be reputable. I would like the firm to have a name that stands alone. I would like Wallace Scott to be more than "Lyle Wallace's firm" or "the firm that Tim Scott directs" or "Gary Albrecht's new firm". Right now I think the firm stands out because people associate individuals with the firm; I would like it to be the other way around. I would like the firm to be associated with a value/ideal, and with a positive experience.