S - passionate, driven, friendly staff. Great management and ownership who help in personal and professional growth. Unique and versatile company (vertically integrated).
W - lack of story, brand identity, logo, marketing.  Fairly new company, many employees are not aware or familiar with the company.
O - Unlimited. Reaching out to more non-profits, community events, educational opportunity, historic significance.
T - marketing and conducting business prior to building the story/brand of the company causing inconsistancies and undermining excellence and professionalism of company.