Current customers include consumers seeking a more affordable alternative to expensive all-terrain (A/T) and mud-terrain (M/T) tires in the light truck, off-road, and SUV markets.  States having the highest percentage of sales include California, Texas, and New York, however, the exact demographic statistics are somewhat unknown due to lack of information.  Approximately 95% of our customers are males, likely somewhere between the ages of 20-55 who are concerned about getting the best deal in terms of quality, performance, and price.  For example, a TreadWright tire costs approximately 40% less than a brand new tire and meets or exceeds performance due to the fact that TreadWright uses full grade truck rubber; therefore, a TreadWright product offers a great value when compared to new tires.  Lifestyles include anyone who spends free time outdoors and requires a high performing all-terrain or mud-terrain tire; specifically, farmers, ranchers, hunters, jeepers, and 4x4 & off-road enthusiasts.   Additionally, anyone who owns a truck (from a Ford Ranger to F-350 dually), Jeep, or SUV and requires a mud-terrain or all-terrain high performance tire.  