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<em>"Colorado has a heart and soul like no other state. Together, we will define what Colorado stands for and how to convey that to the world to help ensure our communities, culture and environment are strong and vibrant for decades to come."</em>

<em></em><em>Gov. John Hickenlooper</em>

Just this week, the State of Colorado unveiled a new, simple logo and tagline to represent the state with the goal of attracting more tourists and employers. Something Governor Hickenlooper calls “Making Colorado”.

Here at Brand Iron, we understand that a new shiny logo, marketing messaging and an altogether re-brand for businesses (if executed correctly) can drive revenue and ultimately dramatically shape the future direction of business. In the case of Colorado, it is so refreshing to see a <strong>State</strong> take their brand seriously and harness the power of branding. Realizing the opportunity that they have to drive revenue from new tourists and businesses large and small from around the country, Colorado took a bold step in refreshing their image.

The logo design is simple yet communicative about what they want Colorado to represent to the outside world – a simple design displaying the simple lifestyle Colorado exhibits, green/sustainable living, the beauty of the Rocky Mountains combined into one peak representing unity. The best logos tell a story and the best taglines perfectly depict the brand essence. “It’s our nature” holds several interpretations, all of which come together to describe the benefits of living in Colorado. It communicates a respect and love for nature, the “our” is very inclusive and representative of people who share a love of the outdoors and all that Colorado has to offer.

Aaron Kennedy, CMO of the State of Colorado and founder of Noodles &amp; Co. says, “We've really let our mountains speak for Colorado. But we are more than mountains. There is a lot more to us, and it is really time to bring that strong voice and our message to the world."

Watch the awesome brand launch video here:

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What do you think of the new logo?  The tagline? Give us your opinion!

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