Doctors, nurses and medical staff. Teachers and their students. Every day citizens in public places such as airports and federal facilities. From the perspective of "decision makers", the answer is much different. IT directors, electrical contractors, general contractors, and facilities directors all make the decisions to choose Beacon. Decisions are based on competitive price, value, relationships, and ability to deliver within tight time constraints. These decision makers come in all races, genders, income brackets, and ages.