Facebook announced earlier this month that it was redesigning its News Feed. There will be bigger photos and videos. The right side ad column will be de-emphasized. The new design will be the same across all platforms including mobile, PC and tablet.

Following Mark Zuckerberg’s slogan, as being “the best personalized newspaper in the world,” users will be able to adjust their news feeds to a “friends only” feed. This might be a downside for marketers. But Facebook will likely make up for the smaller ad column with Sponsored Stories. Content marketing alone will not suffice anymore. Now, companies will have to add paid advertising into the marketing mix, along with great content. On the upside, if you do pay for an ad, you’ll get a larger image that’s front and center.

Would your company be willing to pay to get into user’s news feeds?