To raise our image in the marketplace, give a fresh look (example should we go from Benefits & Incentives Group to BIGroup - as I call it Nike-ize our name.  Bring a meanginful tag line to the front (should it be the same as our ProSential Group national affiliation (Transforming HR & Benefits) or represent who we are in our market niche.  New look and messaging on our business cards (we produced new trade show signage last year and have made great strides the past two years but are we doing enough?  Also, confirm and/or change or improve how we are going to market.  Even though many of us came from the large case market, we now see our market presence and best potential to win in the 25 to 250 employee sector.  How can we continue to influence and develop relationships in this sector.