strengths: second to none knowledge base, company name is that of the foremost expert in this field in the country, fast project turn-around. weaknesses: no proactive marketing to speak of, no consistent brand message. opportunities: nobody in the united states has aggressively gone after the space we are attempting to dominate, there are only a handful of companies in the u.s. who perform the work we do so competition is limited, regulations are becoming more stringent so the demand for our services is increasing. threats: big company could possibly try to compete if the door is left open, existing firms could choose to expand.