Tuesday night Twitter unveiled its new platform and features for both users and advertisers. The changes include ability to more easily post and view photos and videos as well as endlessly scroll through tweets without hitting the “more” button. Twitter announced deals with providers including YouTube, Flickr, Twitpic and Ustream – in an effort to make the experience of viewing media and sharing it more seamless.

The platform changes are within the Twitter "timeline" which now moves to the left. The new right "pane" will host the geography for an expanded look at whatever the user is clicking on- a detailed bio of a tweeter, a list of people who have re-tweeted the original tweet, or a photo/video linked to in the tweet. Users can now view content without moving off the timeline page.

For the advertisers on Twitter, it will give new visibility for sponsored tweets and trends, as well as content distributed by marketers.

If you think this sounds a lot like another familiar site, you’re not alone. Users alike are commenting that these Twitter changes have existed for years, on Facebook.

<em>“@<strong><a href="https://twitter.com/GallagherMeow">GallagherMeow</a></strong> i've been using the <a title="#newtwitter" href="https://twitter.com/search?q=%23newtwitter"><em>#newtwitter</em></a> for years now. it's called facebook. RT @<a href="https://twitter.com/kangollove">kangollove</a>”</em>

Other users wonder if the “micro-blogging site” is focusing too much on interactivity and “the user experience” and if that change is going to change its central element.

The fact is the new changes are creating quite a Twitter buzz, the hash-tag #newtwitter has become the latest trending topic on the site and Twitter is looking for feedback from the small group of its users who are currently using the new platform.  If you haven’t seen the new Twitter yet, it’s time to get introduced <a href="http://twitter.com/newtwitter">http://twitter.com/newtwitter</a>