Educating the local community.  Resolution: PR announcements, community events, local employment opportuities.

Seeking partnerships with the most "aligned" groups to be hosted at our property.  Not getting overwhelmed by non-profit requests to fish/visit property or seeking opportunity with groups that may be a stretch for our goals.  Resolution: Define goals, set budgets and pre-plan for events in the beginning of the year.

Fundraising.  People may hesitate as they may believe the money goes to the fishing Club.  Special events, benefits, galas, etc.