I hope they are able to have such a positive experience (the tires they want, in stock, shipped on time with no quality issues) they tell at least 5 other people of the TreadWright brand.  Additionally, I hope they have a pleasant experience ordering the tires, which is an important part of the overall process.  The customer needs to feel reassured they are making the right/smart choice when buying a retreaded tire for their car or a member of their family (wife, child, etc)