Strengths:  Our talent & experience (we have drawn top talent from some of the national firms, all our producers are seasoned and knowledgeable).  Employee Communications (every firm in town says they do EE Comm, but no one as well, and to the extent that we do).  National resources through our partnership with ProSential Group and Retirement Plan Advisory Group (RPAG).  Since we are smaller, we can be more agile.  

Weaknesses:  Some HR professionals feel that working with a national firm is better because they have more resources.  Low operating costs can sometimes make it difficult to compete with the national firms. National firms are able to commit more resources to health reform challenges.  

Opportunities:  HR & Benefits technology & payroll systems, employee communications, health reform, retirement plan consulting, our culture attracts top talent

Threats:  Payroll companies offering companies benefits consulting (at no cost if a payroll client), cost of health benefits, future of industry unknown with health reform, pressure to cut fees (but with new regulations having to work harder)