Strengths - specific niche with few players in the entire retread space and basically zero competition from startups due to high barriers to entry, knowledgeable management team.  Weaknesses - location, access to labor pool, quality control upon growth.  Opportunities - due to limited competition & high barriers to entry, many opportunities in the wholesale market exist, including mining in the United States & Canada.  Experience & knowledge to bring new products to market (bead-to-bead), new tread designs, etc.  Threats - larger competitors in new tire industry entering retread market to gain margin due to little margin on new tires.  Not executing on growth plan due to limited labor options or introducing undesirable tread patterns.