To feel they are treated as our only client, to get responsive service, professional and timely advise and education on regulations and compliance areas, to feel they are receiving the best creativeity in new areas and designs.  To make them want to refer us and give great references when asked.  To make our contacts look great in their organizations to their management and to their employees.  To make them want to see us succeed and assist us do that because of their superior client experience.