S=experience of our team in our verticals, strong work ethic, honesty, admit when wrong, thorough, communicative for the most part, work as a team (these are generally true for the whole team), do what it takes to make the customer and Beacon happy, care very much about what they do as a job or career;  W=communication could improve internally and externally, we need to communicate project plans to our customers, without being asked, provide and communicate standard operating procedures internally, training needs to be improved upon, and communicated out to everyone; text out to all Beacon team when something good happens, huddles every week should continue, even if Mike is gone, focus on starting a new idea and not start and stop, start and stop; O=to turn our loyal customers business into additional business with other systems, take each team member and ask them to write down 50 dreams or goals they have, and pick one of their dreams and tell them we will help them get that dream; continue to build on the strengths of the Management Team-work ethic, experience, creativity, business sense, and communicate to the Management Team members that are weak in areas that improvement is necessary to operate or team up with them when they are operating in an area where they are weak.  T=competition knocking on our door with perception of better pricing; our ex-Beacon team members are now our competition; how do we make sure that they do not communicate out our Beacon business structure that could assist them in gaining an advantage