Strengths - Expert in real estate finance.  Expert in negotiation.  Very knowledgeable on majority of lease sections - better than most attys.  I have lived through most of language, which is an unique perspective to negotiating them.  I spend the first part of my career on the landlord/developer side, so I understand their internal process, hierarchic, investment strategies, which allows me to greater manipulate the negotiations.  Learning Jim McGrath's Process and using it.  Having Jim as resource to bounce ideals off.  Getting to listen and learn from Jim with his big clients.
Weaknesses: creative writing, organization, fear of failure, shaky hands
Opportunities:  I'm in a private company surrounded by top preformers with little oversight or restrictions.  Endless opportunty to make money.  I'm at the $400-500K range and want to take it to the $800K -$1M range.  Little competition that goes to the lengths and gives the attention we provide.  Any lease I review I can easily highlight business risk in 5-6 sections of an existing lease.
Threats: Bigger "full service" shops have greater resources and access to better information internally (capital markets group, landlord reps, large local marketing departments).  We have to create everything ourselves.  Our business acumen against big marketing machines.  Over populated marketplace - we compete against companies that have 60 people calling clients, teams of young brokers entering making calls.  Uneducated prospects who think going with the largest public company is a safe bet, when in reality it is likely the worst bet.  Studley's local reputation that only the top guys make money and everybody else gets taken advantage of.     