To either confirm our present image, brand and go-to-market strategies or update/revise where appropriate.  To consider alternatives, if apprpriate in our logo, name and look (need new business cards.  We have already been doing much in this area and our colors, messaging and social media and email branding.  But can we do more, is what we are doing in sync with current trends.  Kristen is professionally trained in Journalism and has some design background and Monirah is also creative and experienced in this area, but they want professional outside look under the hood if you will.  Expect more tweaking than wholesale changes.