Given the reach of social media these days, marketers are often tempted to make sales pitches on the various platforms. However, no one wants to receive a direct sales pitch on social media. In fact, if it's labeled "sponsored," it's sure to be ignored. Social media users want conversation; they want to be engaged with entertaining content. Companies are being forced to evolve in order to engage customers. This new revolution is bringing new and creative outreach ideas that have proven to be very effective.

&nbsp;

&nbsp;

Instagram is one of the newest platforms for content sharing and some of the big brands have noticed. Starbucks, MTV, Nike, Marc Jacobs and Red Bull are some of the first to have launched creative photo app campaigns. They are gathering followers by the thousands, not by sales pitches, but by thought provoking and creative photography. Using artsy photos of their products with customizable camera filters, these companies are utilizing Instagram to gain more exposure. Users and followers of these brands can preview new products and like, comment, or follow with ease. This is the type of marketing people are more open to and will eventually pay off for companies.