Concrete Action Plan with Dates and Responsible Parties-accomplish goals of who we are (the details) how we want to say it, print it, structure it (all the details).  Measurement of goals accomplished and milestones are key to establish, and how and when we will communicate internally in the management team and out to the rest of the Beacon Team.  We need to all agree on what is important for us to do and what the value is to us in the money we spend with you (unless this is all free? ha)  I think it's important for the Beacon Management Team to keep it simple, take small steps, communicate about it to each other and the team, take the next small steps, etc.  Stick to the plan, once decided.