To whom it may concern,

I have just received my marketing MBA from the University of Colorado’s Leeds School of Business and am looking for opportunities to contribute, learn, and further develop my strategic planning skills in an agency setting.  I am currently seeking Account Planning internships and full-time opportunities and would love to meet up sometime and talk about Brand Iron’s work and culture.      

I am a passionate brand architect, market researcher, marketing communications craftsman, and shrewd market strategist.  More specifically I am insatiably curious about consumer behavior, cognitive psychology, and behavioral economics.  I am endlessly fascinated by the process of uncovering the behavioral drivers, latent motivations, and individual needs that influence the decision making process.  My years of creative experience as a musician, business experience in consumer retail leadership, and MBA coursework have all contributed to my passion for the Account Planning role.  My experience conducting market research, developing captivating brand stories, new products, marketing strategies, and communication plans for start-ups and entrepreneurially minded clients gives me a unique perspective on strategic development and tactical implementation.  

During my MBA studies I took advantage of every opportunity to build a robust and integrated marketing skillset, working to achieve balance between quantitative and qualitative abilities.  My courses included in-depth studies of a broad spectrum of strategic, tactical, and analytical marketing topics including digital marketing, new product development, brand building, analyzing key marketing metrics, and performing extensive brand audits.  During school and post-graduation I have worked both on the agency side and on the client side as a consultant developing strategic marketing and engaging integrated communications plans for local digitally based entrepreneurs in the Denver/Boulder area, performing and interpreting a wide variety of primary and secondary research techniques to arrive at actionable market insights and drive the evolution of the client’s brand.                        

I thrive in fast-paced creative environments, am a strong writer, an engaging verbal communicator, a fast learner, and have led successful teams in a wide variety of settings.  I excel in a team-based collaborative culture, and constantly look for opportunities to learn from my peers.  My eclectic creative and team leadership background has contributed to the development of unique strategic insights in my current marketing endeavors, and has given me the ability to effectively prioritize and coordinate multiple projects with ease and with a cool head.   

Please see my LInkedin page for resume, education, etc.

Let’s talk!

Thank you,

Joe Sexton
joseph.sexton@colorado.edu
303-619-7807
linkedin.com/in/joesexton1
