The small Jeep and off-road clubs have been a big market for us for years, especially with the reviews done in JP mag and Peterson's 4WD.  I would say it has cooled a little as there have not been any professional reviews for a few years now.  With new tires going up in for these vehicles so much in the last two years though I think there is a great oppurtunity to grow in this market and expand it into Canada as well.