S-Strong technical expertise in both chemical composition, mix design and placement
W-not enough outside sales or field staff, not financially sophisticated, high overhead
O-do more outside sales to promote our product/process over other light weight, low strength materials, also develop a better understanding of how some of out processes really work, what are the scalable and design parameters and what the limits of those processes are
T- IP theft and technical limitations of what we can do, unwilling unable to commit dollars to pure research 