Strengths:  Our consulting talent and agility to service, lead, educate and creativly advise our clients.  Our Employee Communications Practice.  Our national affiliation with ProSential Group (benefits resources and compliance support) and with RPAG (Retirment plan advisory resource).  Our ability to bring more services to the HR suite via HR consulting partners, payroll/technology services.  Our solid client base.
Weaknesses:  Lage case analytic tools/resources, lower margins, ability to focus on and promote our selling strengths, ability to effectively marke/promote our differentiators and ability to continue to grow a larger propsect pipeline.
Opportunities:  HR/Payroll service sector, employee communications, retirement plan consulting (we are good but can grow substantially in this area), prospect pool in our target market range, our culture is attracting top talent
Threats:  Health Reform unknowns and pressures on our revenue from core benefits practice.  Small group market future and revenue pressures.  Commission/fee pressures, complacency or contentment is a concern (need to cotnue to bring in sales/consulting talent to grow), capital for new resources (although we have most of what we need here in our current chosen market size), need to spend time on the right prospects, we waste too much time on prospects that do not fit our mold (certain associations, and large employers where competition is feirce among large national firms whose brand is more identifiable.