Facebook announced earlier this month that it was redesigning its News Feed. There will be bigger photos and videos. The right side ad column will be de-emphasized. The new design will be the same across all platforms including mobile, PC and tablet.

In addition to the newer, more image driven news feed, users will be able to adjust their news feeds to a “friends only” feed. Mark Zuckerberg is pushing Facebook as “the best personalized newspaper in the world.” This could be a downside for marketers since it would allow users to only see their friends’ posts and not ads. However, Facebook will likely make up for the smaller ad column with Sponsored Stories. These would be stories that companies would pay for in order to get into a user’s news feed. In the past, content marketing was really all a company needed to get ‘likes’ and visits to their page. Now, companies will have to add paid advertising into the marketing mix, along with great content. On the upside, if you do pay for an ad, you’ll get a larger image that’s front and center. And that might be exactly what your customer needs to see to get his or her attention.

Would your company be willing to pay to get into user’s news feeds?