Strengths:  Over the past year, I have been pursuing my masters in the neuroscience of leadership.  It's given me content and confidence among other things.  Through my research, I've learned I'm a good writer, I'm creative and can adapt my programs to meet the needs of individual organizations.  My research on creativity will become the foundation of the services I provide to clients.  My current clients are interested in my work and evolution.  Although the application of neuroscience to leadership development could be seen as the new shiny penny, it will always evolve and grow, potentially providing many opportunities not yet discovered.  (There are very few organizations offering what I do, at the level I offer it.)

Weaknesses:  I don't have very many of the right contacts now, but this can change easily.  I'm not as prepared with employees, marketing materials or a business plan as I could be, however I will be poised for action by January 1, 2013.

Opportunities:  Organizational engagement will always be an issue for growing organizations.  Companies spend huge amounts of money to figure out how to keep employees.  The tools I offer, support that endeavor.  My research shows company leaders how to succeed at this goal.

Threats:  There aren't many big ones.  Small ones could be market competition or a new idea that appears that is more successful than mine.  
