Make it so atl east all hignend Restaurants have heard about TB and and build up a demand for our retial products.  Be known as the premier higned pork purveyer in CO, AZ, LAS Vaegas.  If other area sknow about us great but those are the parts of the country I want to to target.  

When people see the TB logo on a menue or in a store they instantly think amazing bacon, pork and know that nothing else will come close in terms of quality, taste and emphasis on working with small family farms.  Also want to them to smile and think of a fun company and outllok toward life.  A little irrerevrent maybe too. 