Trying to explain what CFI does on a daily basis doesn’t come close to doing the organization justice. Instead, we decided to show potential investors what it takes in order to construct features such as staircases and retaining walls out of large boulders at high altitudes and by hand. Brand Iron helped position CFI as an organization that works to protect, preserve and restore the natural integrity of Colorado’s peaks for their target market of hikers, local businesses and environmental enthusiasts.