(4022,1,'2013-09-10 21:36:34','2013-09-10 21:36:34','<p dir=\"ltr\">We’ve been twerked.</p>\nHave you seen the latest viral video in which a young girl performs an “epic twerking fail”?  Well if you haven’t, first check it out here: <iframe src=\"//www.youtube.com/embed/XT_712Ee1GU\" frameborder=\"0\" width=\"420\" height=\"315\"></iframe>\n\nIn the last week social sharing sites and video blogs alike have sent the video viral. The video posted last Tuesday has received over 9 million views so far. Most likely due to the recent phenomenon made widely popular by Miley Cyrus and her widely criticized VMA performance, known as “twerking.”\n\nLike millions of others, I found myself watching the video last week after my boyfriend showed it to me on Facebook. All signs pointed to a true homemade “epic fail” video, and the start of the video even got people begging for more as she cut off the footage just as her yoga pants became engulfed in flames from her crash onto her candle-lit coffee table. If you’re like me, you were thinking “Was she okay? Did she get hurt?” or if you’re my boyfriend, “Who cares it’s hilarious to watch.”\n\nJimmy Kimmel announced last night on his show that video was indeed a set-up and poked fun at every media outlet that featured the video as if it were the real deal.\n<p dir=\"ltr\">Even though the video was a hoax, that didn’t stop hundreds of news outlets from initially showing it. As you can imagine, the outlashing against Miley Cyrus spurred up instantly, many claiming that the event was her fault and that twerking was dangerous. Good thing the video’s star, known as Caitlin, is in fact a stunt woman.</p>\nWhat’s even more amazing is that the video was shot two months ago, prior to Miley’s “epic fail” performance on stage with singer Robin Thicke, but with the “twerking” trending so widely, it certainly aided in the discovery of the video that led it to its 9.3 million views. Well done folks, well done.\n\nSo what can we all learn from this viral video hoax? Video can be a powerful tool for marketing, but an easy target for fraud. I think my eyes were just opened to a whole new side of what I learned in college media classes: “You can’t always trust what you see and hear on the internet,” or apparently on the news either.\n\nBest video hoax of all time? You tell us.\n<div></div>','','','inherit','open','open','','4020-revision-2','','','2013-09-10 21:36:34','2013-09-10 21:36:34','',4020,'http://www.brandiron.net/general/4020-revision-2/',0,'revision','',0),(4023,1,'2013-09-10 21:42:42','2013-09-10 21:42:42','<p dir=\"ltr\">We’ve been twerked.</p>\nHave you seen the latest viral video in which a young girl performs an “epic twerking fail”?  Well if you haven’t, first check it out here:\n\n<iframe src=\"//www.youtube.com/embed/XT_712Ee1GU\" frameborder=\"0\" width=\"420\" height=\"315\"></iframe>\n\nIn the last week social sharing sites and video blogs alike have sent the video viral. The video posted last Tuesday has received over 9 million views so far. Most likely due to the recent phenomenon made widely popular by Miley Cyrus and her widely criticized VMA performance, known as “twerking.”\n\nLike millions of others, I found myself watching the video last week after my boyfriend showed it to me on Facebook. All signs pointed to a true homemade “epic fail” video, and the start of the video even got people begging for more as she cut off the footage just as her yoga pants became engulfed in flames from her crash onto her candle-lit coffee table. If you’re like me, you were thinking “Was she okay? Did she get hurt?” or if you’re my boyfriend, “Who cares it’s hilarious to watch.”\n\nJimmy Kimmel announced last night on his show that video was indeed a set-up and poked fun at every media outlet that featured the video as if it were the real deal.\n<p dir=\"ltr\">Even though the video was a hoax, that didn’t stop hundreds of news outlets from initially showing it. As you can imagine, the outlashing against Miley Cyrus spurred up instantly, many claiming that the event was her fault and that twerking was dangerous. Good thing the video’s star, known as Caitlin, is in fact a stunt woman.</p>\nWhat’s even more amazing is that the video was shot two months ago, prior to Miley’s “epic fail” performance on stage with singer Robin Thicke, but with the “twerking” trending so widely, it certainly aided in the discovery of the video that led it to its 9.3 million views. Well done folks, well done.\n\nSo what can we all learn from this viral video hoax? Video can be a powerful tool for marketing, but an easy target for fraud. I think my eyes were just opened to a whole new side of what I learned in college media classes: “You can’t always trust what you see and hear on the internet,” or apparently on the news either.\n\nBest video hoax of all time? You tell us.\n<div></div>','','','inherit','open','open','','4020-revision-3','','','2013-09-10 21:42:42','2013-09-10 21:42:42','',4020,'http://www.brandiron.net/general/4020-revision-3/',0,'revision','',0),(4024,1,'2013-09-10 21:43:07','2013-09-10 21:43:07','<p dir=\"ltr\">We’ve been twerked.</p>\r\nHave you seen the latest viral video in which a young girl performs an “epic twerking fail”?  Well if you haven’t, first check it out here:\r\n\r\n<iframe src=\"//www.youtube.com/embed/XT_712Ee1GU\" frameborder=\"0\" width=\"420\" height=\"315\"></iframe>\r\n\r\nIn the last week social sharing sites and video blogs alike have sent the video viral. The video posted last Tuesday has received over 9 million views so far. Most likely due to the recent phenomenon made widely popular by Miley Cyrus and her widely criticized VMA performance, known as “twerking.”\r\n\r\nLike millions of others, I found myself watching the video last week after my boyfriend showed it to me on Facebook. All signs pointed to a true homemade “epic fail” video, and the start of the video even got people begging for more as she cut off the footage just as her yoga pants became engulfed in flames from her crash onto her candle-lit coffee table. If you’re like me, you were thinking “Was she okay? Did she get hurt?” or if you’re my boyfriend, “Who cares it’s hilarious to watch.”\r\n\r\nJimmy Kimmel announced last night on his show that video was indeed a set-up and poked fun at every media outlet that featured the video as if it were the real deal.\r\n<p dir=\"ltr\">Even though the video was a hoax, that didn’t stop hundreds of news outlets from initially showing it. As you can imagine, the outlashing against Miley Cyrus spurred up instantly, many claiming that the event was her fault and that twerking was dangerous. Good thing the video’s star, known as Caitlin, is in fact a stunt woman.</p>\r\nWhat’s even more amazing is that the video was shot two months ago, prior to Miley’s “epic fail” performance on stage with singer Robin Thicke, but with the “twerking” trending so widely, it certainly aided in the discovery of the video that led it to its 9.3 million views. Well done folks, well done.\r\n\r\nSo what can we all learn from this viral video hoax? Video can be a powerful tool for marketing, but an easy target for fraud. I think my eyes were just opened to a whole new side of what I learned in college media classes: “You can’t always trust what you see and hear on the internet,” or apparently on the news either.\r\n\r\nBest video hoax of all time? You tell us.\r\n<div></div>','','','inherit','open','open','','4020-revision-4','','','2013-09-10 21:43:07','2013-09-10 21:43:07','',4020,'http://www.brandiron.net/general/4020-revision-4/',0,'revision','',0),(4028,1,'2013-09-10 21:44:39','2013-09-10 21:44:39','<p dir=\"ltr\">Have you seen the latest viral video in which a young girl performs an “epic twerking fail”? Well if you haven’t, first check it out here:</p>\n<iframe src=\"//www.youtube.com/embed/XT_712Ee1GU\" frameborder=\"0\" width=\"420\" height=\"315\"></iframe>\n\nIn the last week social sharing sites and video blogs alike have sent the video viral. The video posted last Tuesday has received over 9 million views so far. Most likely due to the recent phenomenon made widely popular by Miley Cyrus and her widely criticized VMA performance, known as “twerking.”\n\nLike millions of others, I found myself watching the video last week after my boyfriend showed it to me on Facebook. All signs pointed to a true homemade “epic fail” video, and the start of the video even got people begging for more as she cut off the footage just as her yoga pants became engulfed in flames from her crash onto her candle-lit coffee table. If you’re like me, you were thinking “Was she okay? Did she get hurt?” or if you’re my boyfriend, “Who cares it’s hilarious to watch.”\n\nJimmy Kimmel announced last night on his show that video was indeed a set-up and poked fun at every media outlet that featured the video as if it were the real deal.\n<p dir=\"ltr\">Even though the video was a hoax, that didn’t stop hundreds of news outlets from initially showing it. As you can imagine, the outlashing against Miley Cyrus spurred up instantly, many claiming that the event was her fault and that twerking was dangerous. Good thing the video’s star, known as Caitlin, is in fact a stunt woman.</p>\nWhat’s even more amazing is that the video was shot two months ago, prior to Miley’s “epic fail” performance on stage with singer Robin Thicke, but with the “twerking” trending so widely, it certainly aided in the discovery of the video that led it to its 9.3 million views. Well done folks, well done.\n\nSo what can we all learn from this viral video hoax? Video can be a powerful tool for marketing, but an easy target for fraud. I think my eyes were just opened to a whole new side of what I learned in college media classes: “You can’t always trust what you see and hear on the internet,” or apparently on the news either.\n\nBest video hoax of all time? You tell us.\n<div></div>','We’ve Been Twerked','','inherit','open','open','','4020-revision-5','','','2013-09-10 21:44:39','2013-09-10 21:44:39','',4020,'http://www.brandiron.net/general/4020-revision-5/',0,'revision','',0),(4029,1,'2013-09-12 17:45:27','2013-09-12 17:45:27','<p dir=\"ltr\">Have you seen the latest viral video in which a young girl performs an “epic twerking fail”? Well if you haven’t, first check it out here:</p>\n<iframe src=\"//www.youtube.com/embed/XT_712Ee1GU\" frameborder=\"0\" width=\"420\" height=\"315\"></iframe>\n\nIn the last week social sharing sites and video blogs alike have sent the video viral. The video posted last Tuesday has received over 9 million views so far. Most likely due to the recent phenomenon made widely popular by Miley Cyrus and her widely criticized VMA performance, known as “twerking.”\n\nLike millions of others, I found myself watching the video last week after my boyfriend showed it to me on Facebook. All signs pointed to a true homemade “epic fail” video, and the start of the video even got people begging for more as she cut off the footage just as her yoga pants became engulfed in flames from her crash onto her candle-lit coffee table. If you’re like me, you were thinking “Was she okay? Did she get hurt?” or if you’re my boyfriend, “Who cares it’s hilarious to watch.”\n\nJimmy Kimmel announced last night on his show that video was indeed a set-up and poked fun at every media outlet that featured the video as if it were the real deal.\n<p dir=\"ltr\">Even though the video was a hoax, that didn’t stop hundreds of news outlets from initially showing it. As you can imagine, the outlashing against Miley Cyrus spurred up instantly, many claiming that the event was her fault and that twerking was dangerous. Good thing the video’s star, known as Caitlin, is in fact a stunt woman.</p>\nWhat’s even more amazing is that the video was shot two months ago, prior to Miley’s “epic fail” performance on stage with singer Robin Thicke, but with the “twerking” trending so widely, it certainly aided in the discovery of the video that led it to its 9.3 million views. Well done folks, well done.\n\nSo what can we all learn from this viral video hoax? Video can be a powerful tool for marketing, but an easy target for fraud. I think my eyes were just opened to a whole new side of what I learned in college media classes: “You can’t always trust what you see and hear on the internet,” or apparently on the news either.\n\nBest video hoax of all time? You tell us.\n<div></div>','We’ve Been Twerked','','inherit','open','open','','4020-autosave','','','2013-09-12 17:45:27','2013-09-12 17:45:27','',4020,'http://www.brandiron.net/general/4020-autosave/',0,'revision','',0),(4031,1,'2013-09-12 20:10:39','2013-09-12 20:10:39','\"Colorado has a heart and soul like no other state. Together, we will define what\n\nColorado stands for and how to convey that to the world to help ensure our\n\ncommunities, culture and environment are strong and vibrant for decades to come.\"\n\nGov. John Hickenlooper\n\nJust this week, the State of Colorado unveiled a new, simple logo and tagline\n\nto represent the state with the goal of attracting more tourists and employers.\n\nSomething Governor Hickenlooper calls “Making Colorado”.\n\nHere at Brand Iron, we understand that a new shiny logo, marketing messaging\n\nand an altogether re-brand for businesses (if executed correctly) can drive revenue\n\nand ultimately dramatically shape the future direction of business. In the case of\n\nColorado, it is so refreshing to see a State take their brand seriously and harness the\n\npower of branding. Realizing the opportunity that they have to drive revenue from\n\nnew tourists and businesses large and small from around the country, Colorado took\n\na bold step in refreshing their image.\n\nThe logo design is simple yet communicative about what they want Colorado to\n\nrepresent to the outside world – a simple design displaying the simple lifestyle\n\nColorado exhibits, green/sustainable living, the beauty of the Rocky Mountains\n\ncombined into one peak representing unity. The best logos tell a story and the\n\nbest taglines perfectly depict the brand essence. “It’s our nature” holds several\n\ninterpretations, all of which come together to describe the benefits of living in\n\nColorado. It communicates a respect and love for nature, the “our” is very inclusive\n\nand representative of people who share a love of the outdoors and all that Colorado\n\nhas to offer.\n\nAaron Kennedy, CMO of the State of Colorado and founder of Noodles &amp; Co.\n\nsays, “We\'ve really let our mountains speak for Colorado. But we are more than\n\nmountains. There is a lot more to us, and it is really time to bring that strong voice\n\nand our message to the world.\"\n\nWatch the awesome brand launch video here:\n\n&lt;iframe width=\"640\" height=\"360\" src=\"http://www.youtube.com/embed/\n\ngLhXiwnd1gk?feature=player_detailpage\" frameborder=\"0\" allowfullscreen&gt;&lt;/\n\niframe&gt;\n\nWhat do you think of the new logo? The tagline? Give us your opinion!','','','inherit','open','open','','4030-revision','','','2013-09-12 20:10:39','2013-09-12 20:10:39','',4030,'http://www.brandiron.net/general/4030-revision/',0,'revision','',0),(4033,1,'2013-09-12 20:11:47','2013-09-12 20:11:47','\"Colorado has a heart and soul like no other state. Together, we will define what Colorado stands for and how to convey that to the world to help ensure our communities, culture and environment are strong and vibrant for decades to come.\"\r\nGov. John Hickenlooper\r\n\r\nJust this week, the State of Colorado unveiled a new, simple logo and tagline to represent the state with the goal of attracting more tourists and employers. Something Governor Hickenlooper calls “Making Colorado”.\r\n\r\nHere at Brand Iron, we understand that a new shiny logo, marketing messaging and an altogether re-brand for businesses (if executed correctly) can drive revenue and ultimately dramatically shape the future direction of business. In the case of Colorado, it is so refreshing to see a State take their brand seriously and harness the power of branding. Realizing the opportunity that they have to drive revenue from new tourists and businesses large and small from around the country, Colorado took a bold step in refreshing their image.\r\n\r\nThe logo design is simple yet communicative about what they want Colorado to represent to the outside world – a simple design displaying the simple lifestyle Colorado exhibits, green/sustainable living, the beauty of the Rocky Mountains combined into one peak representing unity. The best logos tell a story and the best taglines perfectly depict the brand essence. “It’s our nature” holds several interpretations, all of which come together to describe the benefits of living in Colorado. It communicates a respect and love for nature, the “our” is very inclusive and representative of people who share a love of the outdoors and all that Colorado has to offer.\r\n\r\nAaron Kennedy, CMO of the State of Colorado and founder of Noodles &amp; Co. says, “We\'ve really let our mountains speak for Colorado. But we are more than mountains. There is a lot more to us, and it is really time to bring that strong voice and our message to the world.\"\r\n\r\nWatch the awesome brand launch video here:\r\n\r\n<iframe src=\"http://www.youtube.com/embed/gLhXiwnd1gk?feature=player_detailpage\" frameborder=\"0\" width=\"640\" height=\"360\"></iframe>\r\n\r\nWhat do you think of the new logo? The tagline? Give us your opinion!','State of Colorado Unveils New Logo and Slogan','','inherit','open','open','','4030-revision-3','','','2013-09-12 20:11:47','2013-09-12 20:11:47','',4030,'http://www.brandiron.net/general/4030-revision-3/',0,'revision','',0),(4032,1,'2013-09-12 20:10:39','2013-09-12 20:10:39','\"Colorado has a heart and soul like no other state. Together, we will define what\r\n\r\nColorado stands for and how to convey that to the world to help ensure our\r\n\r\ncommunities, culture and environment are strong and vibrant for decades to come.\"\r\n\r\nGov. John Hickenlooper\r\n\r\nJust this week, the State of Colorado unveiled a new, simple logo and tagline\r\n\r\nto represent the state with the goal of attracting more tourists and employers.\r\n\r\nSomething Governor Hickenlooper calls “Making Colorado”.\r\n\r\nHere at Brand Iron, we understand that a new shiny logo, marketing messaging\r\n\r\nand an altogether re-brand for businesses (if executed correctly) can drive revenue\r\n\r\nand ultimately dramatically shape the future direction of business. In the case of\r\n\r\nColorado, it is so refreshing to see a State take their brand seriously and harness the\r\n\r\npower of branding. Realizing the opportunity that they have to drive revenue from\r\n\r\nnew tourists and businesses large and small from around the country, Colorado took\r\n\r\na bold step in refreshing their image.\r\n\r\nThe logo design is simple yet communicative about what they want Colorado to\r\n\r\nrepresent to the outside world – a simple design displaying the simple lifestyle\r\n\r\nColorado exhibits, green/sustainable living, the beauty of the Rocky Mountains\r\n\r\ncombined into one peak representing unity. The best logos tell a story and the\r\n\r\nbest taglines perfectly depict the brand essence. “It’s our nature” holds several\r\n\r\ninterpretations, all of which come together to describe the benefits of living in\r\n\r\nColorado. It communicates a respect and love for nature, the “our” is very inclusive\r\n\r\nand representative of people who share a love of the outdoors and all that Colorado\r\n\r\nhas to offer.\r\n\r\nAaron Kennedy, CMO of the State of Colorado and founder of Noodles &amp; Co.\r\n\r\nsays, “We\'ve really let our mountains speak for Colorado. But we are more than\r\n\r\nmountains. There is a lot more to us, and it is really time to bring that strong voice\r\n\r\nand our message to the world.\"\r\n\r\nWatch the awesome brand launch video here:\r\n\r\n&lt;iframe width=\"640\" height=\"360\" src=\"http://www.youtube.com/embed/\r\n\r\ngLhXiwnd1gk?feature=player_detailpage\" frameborder=\"0\" allowfullscreen&gt;&lt;/\r\n\r\niframe&gt;\r\n\r\nWhat do you think of the new logo? The tagline? Give us your opinion!','','','inherit','open','open','','4030-revision-2','','','2013-09-12 20:10:39','2013-09-12 20:10:39','',4030,'http://www.brandiron.net/general/4030-revision-2/',0,'revision','',0),(4034,1,'2013-09-12 20:14:11','2013-09-12 20:14:11','\"Colorado has a heart and soul like no other state. Together, we will define what Colorado stands for and how to convey that to the world to help ensure our communities, culture and environment are strong and vibrant for decades to come.\"\r\nGov. John Hickenlooper\r\n\r\nJust this week, the State of Colorado unveiled a new, simple logo and tagline to represent the state with the goal of attracting more tourists and employers. Something Governor Hickenlooper calls “Making Colorado.”\r\n\r\nHere at Brand Iron, we understand that a new shiny logo, marketing messaging and an altogether re-brand for businesses (if executed correctly) can drive revenue and ultimately dramatically shape the future direction of business. In the case of Colorado, it is so refreshing to see a State take their brand seriously and harness the power of branding. Realizing the opportunity that they have to drive revenue from new tourists and businesses large and small from around the country, Colorado took a bold step in refreshing their image.\r\n\r\nThe logo design is simple yet communicative about what they want Colorado to represent to the outside world – a simple design displaying the simple lifestyle Colorado exhibits, green/sustainable living, the beauty of the Rocky Mountains combined into one peak representing unity. The best logos tell a story and the best taglines perfectly depict the brand essence. “It’s our nature” holds several interpretations, all of which come together to describe the benefits of living in Colorado. It communicates a respect and love for nature, the “our” is very inclusive and representative of people who share a love of the outdoors and all that Colorado has to offer.\r\n\r\nAaron Kennedy, CMO of the State of Colorado and founder of Noodles &amp; Co. says, “We\'ve really let our mountains speak for Colorado. But we are more than mountains. There is a lot more to us, and it is really time to bring that strong voice and our message to the world.\"\r\n\r\nWatch the awesome brand launch video here:\r\n\r\n<iframe src=\"http://www.youtube.com/embed/gLhXiwnd1gk?feature=player_detailpage\" frameborder=\"0\" width=\"640\" height=\"360\"></iframe>\r\n\r\nWhat do you think of the new logo? The tagline? Give us your opinion!','State of Colorado Unveils New Logo and Slogan','','inherit','open','open','','4030-revision-4','','','2013-09-12 20:14:11','2013-09-12 20:14:11','',4030,'http://www.brandiron.net/general/4030-revision-4/',0,'revision','',0),(4035,1,'2013-09-12 20:14:30','2013-09-12 20:14:30','\"Colorado has a heart and soul like no other state. Together, we will define what Colorado stands for and how to convey that to the world to help ensure our communities, culture and environment are strong and vibrant for decades to come.\"\r\nGov. John Hickenlooper\r\n\r\nJust this week, the State of Colorado unveiled a new, simple logo and tagline to represent the state with the goal of attracting more tourists and employers. Something Governor Hickenlooper calls “Making Colorado.”\r\n\r\nHere at Brand Iron, we understand that a new shiny logo, marketing messaging and an altogether re-brand for businesses (if executed correctly) can drive revenue and ultimately dramatically shape the future direction of business. In the case of Colorado, it is so refreshing to see a State take their brand seriously and harness the power of branding. Realizing the opportunity that they have to drive revenue from new tourists and businesses large and small from around the country, Colorado took a bold step in refreshing their image.\r\n\r\nThe logo design is simple yet communicative about what they want Colorado to represent to the outside world – a simple design displaying the simple lifestyle Colorado exhibits, green/sustainable living, the beauty of the Rocky Mountains combined into one peak representing unity. The best logos tell a story and the best taglines perfectly depict the brand essence. “It’s our nature” holds several interpretations, all of which come together to describe the benefits of living in Colorado. It communicates a respect and love for nature, the “our” is very inclusive and representative of people who share a love of the outdoors and all that Colorado has to offer.\r\n\r\nAaron Kennedy, CMO of the State of Colorado and founder of Noodles &amp; Co. says, “We\'ve really let our mountains speak for Colorado. But we are more than mountains. There is a lot more to us, and it is really time to bring that strong voice and our message to the world.\"\r\n\r\nWatch the awesome brand launch video here:\r\n\r\n<iframe src=\"http://www.youtube.com/embed/gLhXiwnd1gk?feature=player_detailpage\" frameborder=\"0\" width=\"640\" height=\"360\"></iframe>\r\n\r\nWhat do you think of the new logo? The tagline? Give us your opinion!','State of Colorado Unveils New Logo and Slogan','','inherit','open','open','','4030-revision-5','','','2013-09-12 20:14:30','2013-09-12 20:14:30','',4030,'http://www.brandiron.net/general/4030-revision-5/',0,'revision','',0),(4036,1,'2013-09-12 20:15:33','2013-09-12 20:15:33','','BI Blog - CO Logo','','inherit','open','open','','bi-blog-co-logo','','','2013-09-12 20:15:33','2013-09-12 20:15:33','',4030,'http://www.brandiron.net/wp-content/uploads/2013/09/BI-Blog-CO-Logo-1.jpg',0,'attachment','image/jpeg',0),(4037,1,'2013-09-12 20:17:31','2013-09-12 20:17:31','<p style=\"text-align: center;\"><a href=\"http://www.brandiron.net/branding/state-of-colorado-unveils-new-logo-and-slogan/attachment/bi-blog-co-logo-2/\" rel=\"attachment wp-att-4038\"><img class=\"aligncenter size-medium wp-image-4038\" title=\"BI Blog - CO Logo\" src=\"http://www.brandiron.net/wp-content/uploads/2013/09/BI-Blog-CO-Logo-2-300x175.jpg\" alt=\"\" width=\"300\" height=\"175\" /></a></p>\r\n<p style=\"text-align: left;\">\"Colorado has a heart and soul like no other state. Together, we will define what Colorado stands for and how to convey that to the world to help ensure our communities, culture and environment are strong and vibrant for decades to come.\"\r\nGov. John Hickenlooper</p>\r\nJust this week, the State of Colorado unveiled a new, simple logo and tagline to represent the state with the goal of attracting more tourists and employers. Something Governor Hickenlooper calls “Making Colorado.”\r\n\r\nHere at Brand Iron, we understand that a new shiny logo, marketing messaging and an altogether re-brand for businesses (if executed correctly) can drive revenue and ultimately dramatically shape the future direction of business. In the case of Colorado, it is so refreshing to see a State take their brand seriously and harness the power of branding. Realizing the opportunity that they have to drive revenue from new tourists and businesses large and small from around the country, Colorado took a bold step in refreshing their image.\r\n\r\nThe logo design is simple yet communicative about what they want Colorado to represent to the outside world – a simple design displaying the simple lifestyle Colorado exhibits, green/sustainable living, the beauty of the Rocky Mountains combined into one peak representing unity. The best logos tell a story and the best taglines perfectly depict the brand essence. “It’s our nature” holds several interpretations, all of which come together to describe the benefits of living in Colorado. It communicates a respect and love for nature, the “our” is very inclusive and representative of people who share a love of the outdoors and all that Colorado has to offer.\r\n\r\nAaron Kennedy, CMO of the State of Colorado and founder of Noodles &amp; Co. says, “We\'ve really let our mountains speak for Colorado. But we are more than mountains. There is a lot more to us, and it is really time to bring that strong voice and our message to the world.\"\r\n\r\nWatch the awesome brand launch video here:\r\n\r\n<iframe src=\"http://www.youtube.com/embed/gLhXiwnd1gk?feature=player_detailpage\" frameborder=\"0\" width=\"640\" height=\"360\"></iframe>\r\n\r\nWhat do you think of the new logo? The tagline? Give us your opinion!','State of Colorado Unveils New Logo and Slogan','','inherit','open','open','','4030-autosave','','','2013-09-12 20:17:31','2013-09-12 20:17:31','',4030,'http://www.brandiron.net/general/4030-autosave/',0,'revision','',0),(4038,1,'2013-09-12 20:16:59','2013-09-12 20:16:59','','BI Blog - CO Logo','','inherit','open','open','','bi-blog-co-logo-2','','','2013-09-12 20:16:59','2013-09-12 20:16:59','',4030,'http://www.brandiron.net/wp-content/uploads/2013/09/BI-Blog-CO-Logo-2.jpg',0,'attachment','image/jpeg',0),(4039,1,'2013-09-12 20:14:43','2013-09-12 20:14:43','\"Colorado has a heart and soul like no other state. Together, we will define what Colorado stands for and how to convey that to the world to help ensure our communities, culture and environment are strong and vibrant for decades to come.\"\r\nGov. John Hickenlooper\r\n\r\nJust this week, the State of Colorado unveiled a new, simple logo and tagline to represent the state with the goal of attracting more tourists and employers. Something Governor Hickenlooper calls “Making Colorado.”\r\n\r\nHere at Brand Iron, we understand that a new shiny logo, marketing messaging and an altogether re-brand for businesses (if executed correctly) can drive revenue and ultimately dramatically shape the future direction of business. In the case of Colorado, it is so refreshing to see a State take their brand seriously and harness the power of branding. Realizing the opportunity that they have to drive revenue from new tourists and businesses large and small from around the country, Colorado took a bold step in refreshing their image.\r\n\r\nThe logo design is simple yet communicative about what they want Colorado to represent to the outside world – a simple design displaying the simple lifestyle Colorado exhibits, green/sustainable living, the beauty of the Rocky Mountains combined into one peak representing unity. The best logos tell a story and the best taglines perfectly depict the brand essence. “It’s our nature” holds several interpretations, all of which come together to describe the benefits of living in Colorado. It communicates a respect and love for nature, the “our” is very inclusive and representative of people who share a love of the outdoors and all that Colorado has to offer.\r\n\r\nAaron Kennedy, CMO of the State of Colorado and founder of Noodles &amp; Co. says, “We\'ve really let our mountains speak for Colorado. But we are more than mountains. There is a lot more to us, and it is really time to bring that strong voice and our message to the world.\"\r\n\r\nWatch the awesome brand launch video here:\r\n\r\n<iframe src=\"http://www.youtube.com/embed/gLhXiwnd1gk?feature=player_detailpage\" frameborder=\"0\" width=\"640\" height=\"360\"></iframe>\r\n\r\nWhat do you think of the new logo? The tagline? Give us your opinion!','State of Colorado Unveils New Logo and Slogan','','inherit','open','open','','4030-revision-6','','','2013-09-12 20:14:43','2013-09-12 20:14:43','',4030,'http://www.brandiron.net/general/4030-revision-6/',0,'revision','',0),(4040,1,'2013-09-12 20:17:54','2013-09-12 20:17:54','<p style=\"text-align: center;\"><a href=\"http://www.brandiron.net/branding/state-of-colorado-unveils-new-logo-and-slogan/attachment/bi-blog-co-logo-2/\" rel=\"attachment wp-att-4038\"><img class=\"aligncenter size-medium wp-image-4038\" title=\"BI Blog - CO Logo\" src=\"http://www.brandiron.net/wp-content/uploads/2013/09/BI-Blog-CO-Logo-2-300x175.jpg\" alt=\"\" width=\"300\" height=\"175\" /></a></p>\r\n<p style=\"text-align: left;\">\"Colorado has a heart and soul like no other state. Together, we will define what Colorado stands for and how to convey that to the world to help ensure our communities, culture and environment are strong and vibrant for decades to come.\"\r\nGov. John Hickenlooper</p>\r\nJust this week, the State of Colorado unveiled a new, simple logo and tagline to represent the state with the goal of attracting more tourists and employers. Something Governor Hickenlooper calls “Making Colorado.”\r\n\r\nHere at Brand Iron, we understand that a new shiny logo, marketing messaging and an altogether re-brand for businesses (if executed correctly) can drive revenue and ultimately dramatically shape the future direction of business. In the case of Colorado, it is so refreshing to see a State take their brand seriously and harness the power of branding. Realizing the opportunity that they have to drive revenue from new tourists and businesses large and small from around the country, Colorado took a bold step in refreshing their image.\r\n\r\nThe logo design is simple yet communicative about what they want Colorado to represent to the outside world – a simple design displaying the simple lifestyle Colorado exhibits, green/sustainable living, the beauty of the Rocky Mountains combined into one peak representing unity. The best logos tell a story and the best taglines perfectly depict the brand essence. “It’s our nature” holds several interpretations, all of which come together to describe the benefits of living in Colorado. It communicates a respect and love for nature, the “our” is very inclusive and representative of people who share a love of the outdoors and all that Colorado has to offer.\r\n\r\nAaron Kennedy, CMO of the State of Colorado and founder of Noodles &amp; Co. says, “We\'ve really let our mountains speak for Colorado. But we are more than mountains. There is a lot more to us, and it is really time to bring that strong voice and our message to the world.\"\r\n\r\nWatch the awesome brand launch video here:\r\n\r\n<iframe src=\"http://www.youtube.com/embed/gLhXiwnd1gk?feature=player_detailpage\" frameborder=\"0\" width=\"640\" height=\"360\"></iframe>\r\n\r\nWhat do you think of the new logo? The tagline? Give us your opinion!','State of Colorado Unveils New Logo and Slogan','','inherit','open','open','','4030-revision-7','','','2013-09-12 20:17:54','2013-09-12 20:17:54','',4030,'http://www.brandiron.net/general/4030-revision-7/',0,'revision','',0),(4041,1,'2013-09-12 20:19:00','0000-00-00 00:00:00','','Auto Draft','','auto-draft','open','open','','','','','2013-09-12 20:19:00','0000-00-00 00:00:00','',0,'http://www.brandiron.net/?p=4041',0,'post','',0),(4042,17,'2013-08-27 20:53:43','2013-08-27 20:53:43','If you are fascinated by color or design of any kind—graphic, interior, art—you might like these <a href=\"http://mashable.com/2013/08/19/pantone-accessories/#_\">clever, color-saturated products</a> based on the <a href=\"http://www.pantone.com/\">Pantone Color Matching System (PMS)</a>. There are iPhone covers, coasters, mugs—you name it.\r\n<p style=\"text-align: left;\"><a href=\"http://www.brandiron.net/branding/accessorize-you-and-your-brand-with-pantone/attachment/pantone/\" rel=\"attachment wp-att-4045\"><img class=\"alignleft size-medium wp-image-4045\" title=\"Pantone\" src=\"http://www.brandiron.net/wp-content/uploads/2013/09/Pantone1-154x300.jpg\" alt=\"\" width=\"154\" height=\"300\" /></a></p>\r\n&nbsp;\r\n\r\n<a href=\"http://www.brandiron.net/branding/accessorize-you-and-your-brand-with-pantone/attachment/pantone2/\" rel=\"attachment wp-att-4043\"><img class=\"alignleft size-medium wp-image-4043\" title=\"Pantone2\" src=\"http://www.brandiron.net/wp-content/uploads/2013/09/Pantone21-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" /></a>\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\nAnd for those of you who have never heard of Pantone, here is a quick look at why it serves an important role in branding. I’m sure you’ve noticed how a color can look differently each time you print. The Pantone system was established to standardize color reproduction so printers and manufacturers can identify, match and communicate colors accurately. This is essential to promoting your brand’s visuals and messages consistently. Your key messages will come across stronger if your visuals are uniform and vice-versa.\r\n\r\nSo, think of Pantone as the universal authority on color. They even institute a Pantone Color of the Year, which has a way of setting the trend in fashion, home interiors and more. The Color of the Year for 2012 was Tangerine Tango. Did you notice those blood orange hues flooding magazines and stores <em>everywhere</em>? It was not a coincidence.\r\n<p style=\"text-align: left;\"><a href=\"http://www.brandiron.net/branding/accessorize-you-and-your-brand-with-pantone/attachment/pantone3/\" rel=\"attachment wp-att-4044\"><img class=\"size-thumbnail wp-image-4044\" title=\"Pantone3\" src=\"http://www.brandiron.net/wp-content/uploads/2013/09/Pantone31-141x150.png\" alt=\"\" width=\"141\" height=\"150\" /></a></p>\r\n Want to know more?\r\n<ul>\r\n	<li>Find out this year’s <a href=\"http://www.pantone.com/pages/index.aspx?pg=21055\">Pantone color</a>.</li>\r\n	<li>If your wardrobe needs some inspiration, check out <a href=\"http://www.pantone.com/pages/fcr.aspx?pg=21057&amp;ca=4\">Pantone’s Fashion Color Report for Fall 2013</a>.</li>\r\n</ul>\r\n&nbsp;','Accessorize You and Your Brand With Pantone','','publish','open','open','','accessorize-you-and-your-brand-with-pantone','','','2013-09-12 20:54:12','2013-09-12 20:54:12','',0,'http://www.brandiron.net/?p=4042',0,'post','',0),(4043,1,'2013-09-12 20:22:11','2013-09-12 20:22:11','','Pantone2','','inherit','open','open','','pantone2','','','2013-09-12 20:22:11','2013-09-12 20:22:11','',4042,'http://www.brandiron.net/wp-content/uploads/2013/09/Pantone21.jpg',3,'attachment','image/jpeg',0),(4044,1,'2013-09-12 20:22:11','2013-09-12 20:22:11','','Pantone3','','inherit','open','open','','pantone3','','','2013-09-12 20:22:11','2013-09-12 20:22:11','',4042,'http://www.brandiron.net/wp-content/uploads/2013/09/Pantone31.png',2,'attachment','image/png',0),(4045,1,'2013-09-12 20:22:12','2013-09-12 20:22:12','','Pantone','','inherit','open','open','','pantone','','','2013-09-12 20:22:12','2013-09-12 20:22:12','',4042,'http://www.brandiron.net/wp-content/uploads/2013/09/Pantone1.jpg',1,'attachment','image/jpeg',0),(4046,1,'2013-09-12 20:23:10','2013-09-12 20:23:10','If you are fascinated by color or design of any kind—graphic, interior, art—you might like these <a href=\"http://mashable.com/2013/08/19/pantone-accessories/#_\">clever, color-saturated products</a> based on the <a href=\"http://www.pantone.com/\">Pantone Color Matching System (PMS)</a>. There are iPhone covers, coasters, mugs—you name it.\n\n<a href=\"http://www.brandiron.net/?attachment_id=4045\" rel=\"attachment wp-att-4045\"><img class=\"size-medium wp-image-4045 alignleft\" title=\"Pantone\" src=\"http://www.brandiron.net/wp-content/uploads/2013/09/Pantone1-154x300.jpg\" alt=\"\" width=\"154\" height=\"300\" /></a><a href=\"http://www.brandiron.net/?attachment_id=4043\" rel=\"attachment wp-att-4043\"><img class=\"size-medium wp-image-4043 alignleft\" title=\"Pantone2\" src=\"http://www.brandiron.net/wp-content/uploads/2013/09/Pantone21-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" /></a>\n\n&nbsp;\n\n&nbsp;\n\n&nbsp;\n\n&nbsp;\n\n&nbsp;\n\nAnd for those of you who have never heard of Pantone, here is a quick look at why it serves an important role in branding. I’m sure you’ve noticed how a color can look differently each time you print. The Pantone system was established to standardize color reproduction so printers and manufacturers can identify, match and communicate colors accurately. This is essential to promoting your brand’s visuals and messages consistently. Your key messages will come across stronger if your visuals are uniform and vice-versa.\n\nSo, think of Pantone as the universal authority on color. They even institute a Pantone Color of the Year, which has a way of setting the trend in fashion, home interiors and more. The Color of the Year for 2012 was Tangerine Tango. Did you notice those blood orange hues flooding magazines and stores <em>everywhere</em>? It was not a coincidence.\n\n&nbsp;\n\n&nbsp;\n\nWant to know more?\n<ul>\n	<li>Find out this year’s <a href=\"http://www.pantone.com/pages/index.aspx?pg=21055\">Pantone color</a>.</li>\n	<li>If your wardrobe needs some inspiration, check out <a href=\"http://www.pantone.com/pages/fcr.aspx?pg=21057&amp;ca=4\">Pantone’s Fashion Color Report for Fall 2013</a>.</li>\n</ul>\n&nbsp;','Accessorize You and Your Brand With Pantone','','inherit','open','open','','4042-revision','','','2013-09-12 20:23:10','2013-09-12 20:23:10','',4042,'http://www.brandiron.net/general/4042-revision/',0,'revision','',0),(4047,1,'2013-09-12 20:23:17','2013-09-12 20:23:17','If you are fascinated by color or design of any kind—graphic, interior, art—you might like these <a href=\"http://mashable.com/2013/08/19/pantone-accessories/#_\">clever, color-saturated products</a> based on the <a href=\"http://www.pantone.com/\">Pantone Color Matching System (PMS)</a>. There are iPhone covers, coasters, mugs—you name it.\r\n\r\n<a href=\"http://www.brandiron.net/?attachment_id=4045\" rel=\"attachment wp-att-4045\"><img class=\"size-medium wp-image-4045 alignleft\" title=\"Pantone\" src=\"http://www.brandiron.net/wp-content/uploads/2013/09/Pantone1-154x300.jpg\" alt=\"\" width=\"154\" height=\"300\" /></a><a href=\"http://www.brandiron.net/?attachment_id=4043\" rel=\"attachment wp-att-4043\"><img class=\"size-medium wp-image-4043 alignleft\" title=\"Pantone2\" src=\"http://www.brandiron.net/wp-content/uploads/2013/09/Pantone21-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" /></a>\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\nAnd for those of you who have never heard of Pantone, here is a quick look at why it serves an important role in branding. I’m sure you’ve noticed how a color can look differently each time you print. The Pantone system was established to standardize color reproduction so printers and manufacturers can identify, match and communicate colors accurately. This is essential to promoting your brand’s visuals and messages consistently. Your key messages will come across stronger if your visuals are uniform and vice-versa.\r\n\r\nSo, think of Pantone as the universal authority on color. They even institute a Pantone Color of the Year, which has a way of setting the trend in fashion, home interiors and more. The Color of the Year for 2012 was Tangerine Tango. Did you notice those blood orange hues flooding magazines and stores <em>everywhere</em>? It was not a coincidence.\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\nWant to know more?\r\n<ul>\r\n	<li>Find out this year’s <a href=\"http://www.pantone.com/pages/index.aspx?pg=21055\">Pantone color</a>.</li>\r\n	<li>If your wardrobe needs some inspiration, check out <a href=\"http://www.pantone.com/pages/fcr.aspx?pg=21057&amp;ca=4\">Pantone’s Fashion Color Report for Fall 2013</a>.</li>\r\n</ul>\r\n&nbsp;','Accessorize You and Your Brand With Pantone','','inherit','open','open','','4042-revision-2','','','2013-09-12 20:23:17','2013-09-12 20:23:17','',4042,'http://www.brandiron.net/general/4042-revision-2/',0,'revision','',0),(4048,1,'2013-09-12 20:23:17','2013-09-12 20:23:17','If you are fascinated by color or design of any kind—graphic, interior, art—you might like these <a href=\"http://mashable.com/2013/08/19/pantone-accessories/#_\">clever, color-saturated products</a> based on the <a href=\"http://www.pantone.com/\">Pantone Color Matching System (PMS)</a>. There are iPhone covers, coasters, mugs—you name it.\r\n\r\n<a href=\"http://www.brandiron.net/?attachment_id=4045\" rel=\"attachment wp-att-4045\"><img class=\"size-medium wp-image-4045 alignleft\" title=\"Pantone\" src=\"http://www.brandiron.net/wp-content/uploads/2013/09/Pantone1-154x300.jpg\" alt=\"\" width=\"154\" height=\"300\" /></a><a href=\"http://www.brandiron.net/?attachment_id=4043\" rel=\"attachment wp-att-4043\"><img class=\"size-medium wp-image-4043 alignleft\" title=\"Pantone2\" src=\"http://www.brandiron.net/wp-content/uploads/2013/09/Pantone21-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" /></a>\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\nAnd for those of you who have never heard of Pantone, here is a quick look at why it serves an important role in branding. I’m sure you’ve noticed how a color can look differently each time you print. The Pantone system was established to standardize color reproduction so printers and manufacturers can identify, match and communicate colors accurately. This is essential to promoting your brand’s visuals and messages consistently. Your key messages will come across stronger if your visuals are uniform and vice-versa.\r\n\r\nSo, think of Pantone as the universal authority on color. They even institute a Pantone Color of the Year, which has a way of setting the trend in fashion, home interiors and more. The Color of the Year for 2012 was Tangerine Tango. Did you notice those blood orange hues flooding magazines and stores <em>everywhere</em>? It was not a coincidence.\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\nWant to know more?\r\n<ul>\r\n	<li>Find out this year’s <a href=\"http://www.pantone.com/pages/index.aspx?pg=21055\">Pantone color</a>.</li>\r\n	<li>If your wardrobe needs some inspiration, check out <a href=\"http://www.pantone.com/pages/fcr.aspx?pg=21057&amp;ca=4\">Pantone’s Fashion Color Report for Fall 2013</a>.</li>\r\n</ul>\r\n&nbsp;','Accessorize You and Your Brand With Pantone','','inherit','open','open','','4042-revision-3','','','2013-09-12 20:23:17','2013-09-12 20:23:17','',4042,'http://www.brandiron.net/general/4042-revision-3/',0,'revision','',0),(4049,1,'2013-09-12 20:26:13','2013-09-12 20:26:13','If you are fascinated by color or design of any kind—graphic, interior, art—you might like these <a href=\"http://mashable.com/2013/08/19/pantone-accessories/#_\">clever, color-saturated products</a> based on the <a href=\"http://www.pantone.com/\">Pantone Color Matching System (PMS)</a>. There are iPhone covers, coasters, mugs—you name it.\r\n<p style=\"text-align: left;\"><a href=\"http://www.brandiron.net/?attachment_id=4045\" rel=\"attachment wp-att-4045\"><img class=\"alignleft size-medium wp-image-4045\" title=\"Pantone\" src=\"http://www.brandiron.net/wp-content/uploads/2013/09/Pantone1-154x300.jpg\" alt=\"\" width=\"154\" height=\"300\" /></a></p>\r\n&nbsp;\r\n\r\n<a href=\"http://www.brandiron.net/?attachment_id=4043\" rel=\"attachment wp-att-4043\"><img class=\"alignleft size-medium wp-image-4043\" title=\"Pantone2\" src=\"http://www.brandiron.net/wp-content/uploads/2013/09/Pantone21-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" /></a>\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\nAnd for those of you who have never heard of Pantone, here is a quick look at why it serves an important role in branding. I’m sure you’ve noticed how a color can look differently each time you print. The Pantone system was established to standardize color reproduction so printers and manufacturers can identify, match and communicate colors accurately. This is essential to promoting your brand’s visuals and messages consistently. Your key messages will come across stronger if your visuals are uniform and vice-versa.\r\n\r\nSo, think of Pantone as the universal authority on color. They even institute a Pantone Color of the Year, which has a way of setting the trend in fashion, home interiors and more. The Color of the Year for 2012 was Tangerine Tango. Did you notice those blood orange hues flooding magazines and stores <em>everywhere</em>? It was not a coincidence.\r\n<p style=\"text-align: left;\"><a href=\"http://www.brandiron.net/?attachment_id=4044\" rel=\"attachment wp-att-4044\"><img class=\"size-thumbnail wp-image-4044\" title=\"Pantone3\" src=\"http://www.brandiron.net/wp-content/uploads/2013/09/Pantone31-141x150.png\" alt=\"\" width=\"141\" height=\"150\" /></a></p>\r\n&nbsp;\r\n\r\nWant to know more?\r\n<ul>\r\n	<li>Find out this year’s <a href=\"http://www.pantone.com/pages/index.aspx?pg=21055\">Pantone color</a>.</li>\r\n	<li>If your wardrobe needs some inspiration, check out <a href=\"http://www.pantone.com/pages/fcr.aspx?pg=21057&amp;ca=4\">Pantone’s Fashion Color Report for Fall 2013</a>.</li>\r\n</ul>\r\n&nbsp;','Accessorize You and Your Brand With Pantone','','inherit','open','open','','4042-revision-4','','','2013-09-12 20:26:13','2013-09-12 20:26:13','',4042,'http://www.brandiron.net/general/4042-revision-4/',0,'revision','',0),(4050,1,'2013-09-12 20:26:13','2013-09-12 20:26:13','If you are fascinated by color or design of any kind—graphic, interior, art—you might like these <a href=\"http://mashable.com/2013/08/19/pantone-accessories/#_\">clever, color-saturated products</a> based on the <a href=\"http://www.pantone.com/\">Pantone Color Matching System (PMS)</a>. There are iPhone covers, coasters, mugs—you name it.\r\n<p style=\"text-align: left;\"><a href=\"http://www.brandiron.net/?attachment_id=4045\" rel=\"attachment wp-att-4045\"><img class=\"alignleft size-medium wp-image-4045\" title=\"Pantone\" src=\"http://www.brandiron.net/wp-content/uploads/2013/09/Pantone1-154x300.jpg\" alt=\"\" width=\"154\" height=\"300\" /></a></p>\r\n&nbsp;\r\n\r\n<a href=\"http://www.brandiron.net/?attachment_id=4043\" rel=\"attachment wp-att-4043\"><img class=\"alignleft size-medium wp-image-4043\" title=\"Pantone2\" src=\"http://www.brandiron.net/wp-content/uploads/2013/09/Pantone21-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" /></a>\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\nAnd for those of you who have never heard of Pantone, here is a quick look at why it serves an important role in branding. I’m sure you’ve noticed how a color can look differently each time you print. The Pantone system was established to standardize color reproduction so printers and manufacturers can identify, match and communicate colors accurately. This is essential to promoting your brand’s visuals and messages consistently. Your key messages will come across stronger if your visuals are uniform and vice-versa.\r\n\r\nSo, think of Pantone as the universal authority on color. They even institute a Pantone Color of the Year, which has a way of setting the trend in fashion, home interiors and more. The Color of the Year for 2012 was Tangerine Tango. Did you notice those blood orange hues flooding magazines and stores <em>everywhere</em>? It was not a coincidence.\r\n<p style=\"text-align: left;\"><a href=\"http://www.brandiron.net/?attachment_id=4044\" rel=\"attachment wp-att-4044\"><img class=\"size-thumbnail wp-image-4044\" title=\"Pantone3\" src=\"http://www.brandiron.net/wp-content/uploads/2013/09/Pantone31-141x150.png\" alt=\"\" width=\"141\" height=\"150\" /></a></p>\r\n&nbsp;\r\n\r\nWant to know more?\r\n<ul>\r\n	<li>Find out this year’s <a href=\"http://www.pantone.com/pages/index.aspx?pg=21055\">Pantone color</a>.</li>\r\n	<li>If your wardrobe needs some inspiration, check out <a href=\"http://www.pantone.com/pages/fcr.aspx?pg=21057&amp;ca=4\">Pantone’s Fashion Color Report for Fall 2013</a>.</li>\r\n</ul>\r\n&nbsp;','Accessorize You and Your Brand With Pantone','','inherit','open','open','','4042-revision-5','','','2013-09-12 20:26:13','2013-09-12 20:26:13','',4042,'http://www.brandiron.net/general/4042-revision-5/',0,'revision','',0),(4051,1,'2013-09-12 20:26:23','2013-09-12 20:26:23','If you are fascinated by color or design of any kind—graphic, interior, art—you might like these <a href=\"http://mashable.com/2013/08/19/pantone-accessories/#_\">clever, color-saturated products</a> based on the <a href=\"http://www.pantone.com/\">Pantone Color Matching System (PMS)</a>. There are iPhone covers, coasters, mugs—you name it.\r\n<p style=\"text-align: left;\"><a href=\"http://www.brandiron.net/?attachment_id=4045\" rel=\"attachment wp-att-4045\"><img class=\"alignleft size-medium wp-image-4045\" title=\"Pantone\" src=\"http://www.brandiron.net/wp-content/uploads/2013/09/Pantone1-154x300.jpg\" alt=\"\" width=\"154\" height=\"300\" /></a></p>\r\n&nbsp;\r\n\r\n<a href=\"http://www.brandiron.net/?attachment_id=4043\" rel=\"attachment wp-att-4043\"><img class=\"alignleft size-medium wp-image-4043\" title=\"Pantone2\" src=\"http://www.brandiron.net/wp-content/uploads/2013/09/Pantone21-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" /></a>\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\nAnd for those of you who have never heard of Pantone, here is a quick look at why it serves an important role in branding. I’m sure you’ve noticed how a color can look differently each time you print. The Pantone system was established to standardize color reproduction so printers and manufacturers can identify, match and communicate colors accurately. This is essential to promoting your brand’s visuals and messages consistently. Your key messages will come across stronger if your visuals are uniform and vice-versa.\r\n\r\nSo, think of Pantone as the universal authority on color. They even institute a Pantone Color of the Year, which has a way of setting the trend in fashion, home interiors and more. The Color of the Year for 2012 was Tangerine Tango. Did you notice those blood orange hues flooding magazines and stores <em>everywhere</em>? It was not a coincidence.\r\n<p style=\"text-align: left;\"><a href=\"http://www.brandiron.net/?attachment_id=4044\" rel=\"attachment wp-att-4044\"><img class=\"size-thumbnail wp-image-4044\" title=\"Pantone3\" src=\"http://www.brandiron.net/wp-content/uploads/2013/09/Pantone31-141x150.png\" alt=\"\" width=\"141\" height=\"150\" /></a></p>\r\n&nbsp;\r\n\r\nWant to know more?\r\n<ul>\r\n	<li>Find out this year’s <a href=\"http://www.pantone.com/pages/index.aspx?pg=21055\">Pantone color</a>.</li>\r\n	<li>If your wardrobe needs some inspiration, check out <a href=\"http://www.pantone.com/pages/fcr.aspx?pg=21057&amp;ca=4\">Pantone’s Fashion Color Report for Fall 2013</a>.</li>\r\n</ul>\r\n&nbsp;','Accessorize You and Your Brand With Pantone','','inherit','open','open','','4042-revision-6','','','2013-09-12 20:26:23','2013-09-12 20:26:23','',4042,'http://www.brandiron.net/general/4042-revision-6/',0,'revision','',0),(4052,1,'2013-09-12 20:27:25','2013-09-12 20:27:25','If you are fascinated by color or design of any kind—graphic, interior, art—you might like these <a href=\"http://mashable.com/2013/08/19/pantone-accessories/#_\">clever, color-saturated products</a> based on the <a href=\"http://www.pantone.com/\">Pantone Color Matching System (PMS)</a>. There are iPhone covers, coasters, mugs—you name it.\n<p style=\"text-align: left;\"><a href=\"http://www.brandiron.net/?attachment_id=4045\" rel=\"attachment wp-att-4045\"><img class=\"alignleft size-medium wp-image-4045\" title=\"Pantone\" src=\"http://www.brandiron.net/wp-content/uploads/2013/09/Pantone1-154x300.jpg\" alt=\"\" width=\"154\" height=\"300\" /></a></p>\n&nbsp;\n\n<a href=\"http://www.brandiron.net/?attachment_id=4043\" rel=\"attachment wp-att-4043\"><img class=\"alignleft size-medium wp-image-4043\" title=\"Pantone2\" src=\"http://www.brandiron.net/wp-content/uploads/2013/09/Pantone21-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" /></a>\n\n&nbsp;\n\n&nbsp;\n\n&nbsp;\n\n&nbsp;\n\n&nbsp;\n\nAnd for those of you who have never heard of Pantone, here is a quick look at why it serves an important role in branding. I’m sure you’ve noticed how a color can look differently each time you print. The Pantone system was established to standardize color reproduction so printers and manufacturers can identify, match and communicate colors accurately. This is essential to promoting your brand’s visuals and messages consistently. Your key messages will come across stronger if your visuals are uniform and vice-versa.\n\nSo, think of Pantone as the universal authority on color. They even institute a Pantone Color of the Year, which has a way of setting the trend in fashion, home interiors and more. The Color of the Year for 2012 was Tangerine Tango. Did you notice those blood orange hues flooding magazines and stores <em>everywhere</em>? It was not a coincidence.\n<p style=\"text-align: left;\"><a href=\"http://www.brandiron.net/?attachment_id=4044\" rel=\"attachment wp-att-4044\"><img class=\"size-thumbnail wp-image-4044\" title=\"Pantone3\" src=\"http://www.brandiron.net/wp-content/uploads/2013/09/Pantone31-141x150.png\" alt=\"\" width=\"141\" height=\"150\" /></a></p>\n Want to know more?\n<ul>\n	<li>Find out this year’s <a href=\"http://www.pantone.com/pages/index.aspx?pg=21055\">Pantone color</a>.</li>\n	<li>If your wardrobe needs some inspiration, check out <a href=\"http://www.pantone.com/pages/fcr.aspx?pg=21057&amp;ca=4\">Pantone’s Fashion Color Report for Fall 2013</a>.</li>\n</ul>\n&nbsp;','Accessorize You and Your Brand With Pantone','','inherit','open','open','','4042-revision-7','','','2013-09-12 20:27:25','2013-09-12 20:27:25','',4042,'http://www.brandiron.net/general/4042-revision-7/',0,'revision','',0),(4053,1,'2013-09-12 20:53:43','2013-09-12 20:53:43','If you are fascinated by color or design of any kind—graphic, interior, art—you might like these <a href=\"http://mashable.com/2013/08/19/pantone-accessories/#_\">clever, color-saturated products</a> based on the <a href=\"http://www.pantone.com/\">Pantone Color Matching System (PMS)</a>. There are iPhone covers, coasters, mugs—you name it.\r\n<p style=\"text-align: left;\"><a href=\"http://www.brandiron.net/?attachment_id=4045\" rel=\"attachment wp-att-4045\"><img class=\"alignleft size-medium wp-image-4045\" title=\"Pantone\" src=\"http://www.brandiron.net/wp-content/uploads/2013/09/Pantone1-154x300.jpg\" alt=\"\" width=\"154\" height=\"300\" /></a></p>\r\n&nbsp;\r\n\r\n<a href=\"http://www.brandiron.net/?attachment_id=4043\" rel=\"attachment wp-att-4043\"><img class=\"alignleft size-medium wp-image-4043\" title=\"Pantone2\" src=\"http://www.brandiron.net/wp-content/uploads/2013/09/Pantone21-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" /></a>\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\nAnd for those of you who have never heard of Pantone, here is a quick look at why it serves an important role in branding. I’m sure you’ve noticed how a color can look differently each time you print. The Pantone system was established to standardize color reproduction so printers and manufacturers can identify, match and communicate colors accurately. This is essential to promoting your brand’s visuals and messages consistently. Your key messages will come across stronger if your visuals are uniform and vice-versa.\r\n\r\nSo, think of Pantone as the universal authority on color. They even institute a Pantone Color of the Year, which has a way of setting the trend in fashion, home interiors and more. The Color of the Year for 2012 was Tangerine Tango. Did you notice those blood orange hues flooding magazines and stores <em>everywhere</em>? It was not a coincidence.\r\n<p style=\"text-align: left;\"><a href=\"http://www.brandiron.net/?attachment_id=4044\" rel=\"attachment wp-att-4044\"><img class=\"size-thumbnail wp-image-4044\" title=\"Pantone3\" src=\"http://www.brandiron.net/wp-content/uploads/2013/09/Pantone31-141x150.png\" alt=\"\" width=\"141\" height=\"150\" /></a></p>\r\n Want to know more?\r\n<ul>\r\n	<li>Find out this year’s <a href=\"http://www.pantone.com/pages/index.aspx?pg=21055\">Pantone color</a>.</li>\r\n	<li>If your wardrobe needs some inspiration, check out <a href=\"http://www.pantone.com/pages/fcr.aspx?pg=21057&amp;ca=4\">Pantone’s Fashion Color Report for Fall 2013</a>.</li>\r\n</ul>\r\n&nbsp;','Accessorize You and Your Brand With Pantone','','inherit','open','open','','4042-revision-8','','','2013-09-12 20:53:43','2013-09-12 20:53:43','',4042,'http://www.brandiron.net/general/4042-revision-8/',0,'revision','',0),(4054,1,'2013-09-12 20:53:43','2013-09-12 20:53:43','If you are fascinated by color or design of any kind—graphic, interior, art—you might like these <a href=\"http://mashable.com/2013/08/19/pantone-accessories/#_\">clever, color-saturated products</a> based on the <a href=\"http://www.pantone.com/\">Pantone Color Matching System (PMS)</a>. There are iPhone covers, coasters, mugs—you name it.\r\n<p style=\"text-align: left;\"><a href=\"http://www.brandiron.net/?attachment_id=4045\" rel=\"attachment wp-att-4045\"><img class=\"alignleft size-medium wp-image-4045\" title=\"Pantone\" src=\"http://www.brandiron.net/wp-content/uploads/2013/09/Pantone1-154x300.jpg\" alt=\"\" width=\"154\" height=\"300\" /></a></p>\r\n&nbsp;\r\n\r\n<a href=\"http://www.brandiron.net/?attachment_id=4043\" rel=\"attachment wp-att-4043\"><img class=\"alignleft size-medium wp-image-4043\" title=\"Pantone2\" src=\"http://www.brandiron.net/wp-content/uploads/2013/09/Pantone21-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" /></a>\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\nAnd for those of you who have never heard of Pantone, here is a quick look at why it serves an important role in branding. I’m sure you’ve noticed how a color can look differently each time you print. The Pantone system was established to standardize color reproduction so printers and manufacturers can identify, match and communicate colors accurately. This is essential to promoting your brand’s visuals and messages consistently. Your key messages will come across stronger if your visuals are uniform and vice-versa.\r\n\r\nSo, think of Pantone as the universal authority on color. They even institute a Pantone Color of the Year, which has a way of setting the trend in fashion, home interiors and more. The Color of the Year for 2012 was Tangerine Tango. Did you notice those blood orange hues flooding magazines and stores <em>everywhere</em>? It was not a coincidence.\r\n<p style=\"text-align: left;\"><a href=\"http://www.brandiron.net/?attachment_id=4044\" rel=\"attachment wp-att-4044\"><img class=\"size-thumbnail wp-image-4044\" title=\"Pantone3\" src=\"http://www.brandiron.net/wp-content/uploads/2013/09/Pantone31-141x150.png\" alt=\"\" width=\"141\" height=\"150\" /></a></p>\r\n Want to know more?\r\n<ul>\r\n	<li>Find out this year’s <a href=\"http://www.pantone.com/pages/index.aspx?pg=21055\">Pantone color</a>.</li>\r\n	<li>If your wardrobe needs some inspiration, check out <a href=\"http://www.pantone.com/pages/fcr.aspx?pg=21057&amp;ca=4\">Pantone’s Fashion Color Report for Fall 2013</a>.</li>\r\n</ul>\r\n&nbsp;','Accessorize You and Your Brand With Pantone','','inherit','open','open','','4042-revision-9','','','2013-09-12 20:53:43','2013-09-12 20:53:43','',4042,'http://www.brandiron.net/general/4042-revision-9/',0,'revision','',0),(4055,1,'2013-09-12 20:54:12','2013-09-12 20:54:12','If you are fascinated by color or design of any kind—graphic, interior, art—you might like these <a href=\"http://mashable.com/2013/08/19/pantone-accessories/#_\">clever, color-saturated products</a> based on the <a href=\"http://www.pantone.com/\">Pantone Color Matching System (PMS)</a>. There are iPhone covers, coasters, mugs—you name it.\r\n<p style=\"text-align: left;\"><a href=\"http://www.brandiron.net/?attachment_id=4045\" rel=\"attachment wp-att-4045\"><img class=\"alignleft size-medium wp-image-4045\" title=\"Pantone\" src=\"http://www.brandiron.net/wp-content/uploads/2013/09/Pantone1-154x300.jpg\" alt=\"\" width=\"154\" height=\"300\" /></a></p>\r\n&nbsp;\r\n\r\n<a href=\"http://www.brandiron.net/?attachment_id=4043\" rel=\"attachment wp-att-4043\"><img class=\"alignleft size-medium wp-image-4043\" title=\"Pantone2\" src=\"http://www.brandiron.net/wp-content/uploads/2013/09/Pantone21-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" /></a>\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\nAnd for those of you who have never heard of Pantone, here is a quick look at why it serves an important role in branding. I’m sure you’ve noticed how a color can look differently each time you print. The Pantone system was established to standardize color reproduction so printers and manufacturers can identify, match and communicate colors accurately. This is essential to promoting your brand’s visuals and messages consistently. Your key messages will come across stronger if your visuals are uniform and vice-versa.\r\n\r\nSo, think of Pantone as the universal authority on color. They even institute a Pantone Color of the Year, which has a way of setting the trend in fashion, home interiors and more. The Color of the Year for 2012 was Tangerine Tango. Did you notice those blood orange hues flooding magazines and stores <em>everywhere</em>? It was not a coincidence.\r\n<p style=\"text-align: left;\"><a href=\"http://www.brandiron.net/?attachment_id=4044\" rel=\"attachment wp-att-4044\"><img class=\"size-thumbnail wp-image-4044\" title=\"Pantone3\" src=\"http://www.brandiron.net/wp-content/uploads/2013/09/Pantone31-141x150.png\" alt=\"\" width=\"141\" height=\"150\" /></a></p>\r\n Want to know more?\r\n<ul>\r\n	<li>Find out this year’s <a href=\"http://www.pantone.com/pages/index.aspx?pg=21055\">Pantone color</a>.</li>\r\n	<li>If your wardrobe needs some inspiration, check out <a href=\"http://www.pantone.com/pages/fcr.aspx?pg=21057&amp;ca=4\">Pantone’s Fashion Color Report for Fall 2013</a>.</li>\r\n</ul>\r\n&nbsp;','Accessorize You and Your Brand With Pantone','','inherit','open','open','','4042-revision-10','','','2013-09-12 20:54:12','2013-09-12 20:54:12','',4042,'http://www.brandiron.net/general/4042-revision-10/',0,'revision','',0),(4056,1,'2013-09-12 20:55:16','2013-09-12 20:55:16','If you are fascinated by color or design of any kind—graphic, interior, art—you might like these <a href=\"http://mashable.com/2013/08/19/pantone-accessories/#_\">clever, color-saturated products</a> based on the <a href=\"http://www.pantone.com/\">Pantone Color Matching System (PMS)</a>. There are iPhone covers, coasters, mugs—you name it.\n<p style=\"text-align: left;\"><a href=\"http://www.brandiron.net/branding/accessorize-you-and-your-brand-with-pantone/attachment/pantone/\" rel=\"attachment wp-att-4045\"><img class=\"alignleft size-medium wp-image-4045\" title=\"Pantone\" src=\"http://www.brandiron.net/wp-content/uploads/2013/09/Pantone1-154x300.jpg\" alt=\"\" width=\"154\" height=\"300\" /></a></p>\n&nbsp;\n\n<a href=\"http://www.brandiron.net/branding/accessorize-you-and-your-brand-with-pantone/attachment/pantone2/\" rel=\"attachment wp-att-4043\"><img class=\"alignleft size-medium wp-image-4043\" title=\"Pantone2\" src=\"http://www.brandiron.net/wp-content/uploads/2013/09/Pantone21-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" /></a>\n\n&nbsp;\n\n&nbsp;\n\n&nbsp;\n\n&nbsp;\n\n&nbsp;\n\n&nbsp;\n\nAnd for those of you who have never heard of Pantone, here is a quick look at why it serves an important role in branding. I’m sure you’ve noticed how a color can look differently each time you print. The Pantone system was established to standardize color reproduction so printers and manufacturers can identify, match and communicate colors accurately. This is essential to promoting your brand’s visuals and messages consistently. Your key messages will come across stronger if your visuals are uniform and vice-versa.\n\nSo, think of Pantone as the universal authority on color. They even institute a Pantone Color of the Year, which has a way of setting the trend in fashion, home interiors and more. The Color of the Year for 2012 was Tangerine Tango. Did you notice those blood orange hues flooding magazines and stores <em>everywhere</em>? It was not a coincidence.\n<p style=\"text-align: left;\"><a href=\"http://www.brandiron.net/branding/accessorize-you-and-your-brand-with-pantone/attachment/pantone3/\" rel=\"attachment wp-att-4044\"><img class=\"size-thumbnail wp-image-4044\" title=\"Pantone3\" src=\"http://www.brandiron.net/wp-content/uploads/2013/09/Pantone31-141x150.png\" alt=\"\" width=\"141\" height=\"150\" /></a></p>\n Want to know more?\n<ul>\n	<li>Find out this year’s <a href=\"http://www.pantone.com/pages/index.aspx?pg=21055\">Pantone color</a>.</li>\n	<li>If your wardrobe needs some inspiration, check out <a href=\"http://www.pantone.com/pages/fcr.aspx?pg=21057&amp;ca=4\">Pantone’s Fashion Color Report for Fall 2013</a>.</li>\n</ul>\n&nbsp;','Accessorize You and Your Brand With Pantone','','inherit','open','open','','4042-autosave','','','2013-09-12 20:55:16','2013-09-12 20:55:16','',4042,'http://www.brandiron.net/general/4042-autosave/',0,'revision','',0),(4058,1,'2013-09-12 20:58:26','2013-09-12 20:58:26','<p dir=\"ltr\">Whatever happened to J-E-L-L-O? It’s the iconic brand that we all know and love. So why haven’t we seen or heard much from them lately? According to <a href=\"http://adage.com/article/news/kraft-launches-campaign-revive-jell-o/243616/?utm_source=daily_email&amp;utm_medium=newsletter&amp;utm_campaign=adage&amp;ttl=1376874992\">an AdAge article </a>“The brand -- once known for fun advertising starring the likes of Jack Benny and Bill Cosby -- has struggled to find its identity in recent years, while marketing reductions have been met with sales declines.”</p>\nGood news folks, we’ll soon be seeing the likes of JELL-O’s fun and light-hearted brand again. The Kraft exec team is working with marketing professionals to develop a new campaign which will utilize television, digital and print advertising.\n\nSimilarly, Kraft launched new campaigns to enliven brands for classics like Planters, Velveeta and Kool-Aid in recent months. So why has JELL-O lagged behind? Previous campaigns for JELL-O centered around diet hypes like “sugar-free” and the Atkins Diet. The commercials for “a little wiggle room” have seen their days. The brand has decided to refocus on its younger audience and a brand voice that positions JELL-O as a “wholesome product that tastes good and is fun.”\n\nAs part of the campaign, JELL-O is attempting to rebrand and hijack the meaning of \"FML\" (which most of us correlate with when something negative happens) with a hashtag campaign.  While the hashtag is one of the most known and even overused tags, “JELL-O sees these <a href=\"http://www.businessinsider.com/jello-to-rebrand-the-abbreviation-fml-2013-5#\">tweets</a> as a cry for help. A cry to: Fun My Life.\" With the new campaign, everyone who tweets with the #FML hashtag will be entered to win a branded \"Fun My Life\" customized package to \"get their life back on track.\" <a href=\"http://www.businessinsider.com/jello-to-rebrand-the-abbreviation-fml-2013-5#ixzz2blcARS6y\">Read more</a>. <img src=\"https://lh5.googleusercontent.com/ixl6K4DKDtS8-bEHkDUu7xdimulyOsXrchudjGOxFV9MklL8neCetfafU6589WPtcPlVQd6IqLlUXC--3p80o11rQSGbjeNnt_wzQm2h3OKitb-uIxOlXN0p\" alt=\"\" width=\"355px;\" height=\"174px;\" />\n<p dir=\"ltr\">If you search the hashtag #FML it’s likely you’ll come up with hundreds more of the negative use, than you will the fun JELL-O version; it will be interesting to see how that affects this brands “splash” on the Twitter stage.</p>\nWill it stick? Only time will tell. Let us know what you think.','Kraft Reinvests in Classic Food Brands','','inherit','open','open','','4057-revision','','','2013-09-12 20:58:26','2013-09-12 20:58:26','',4057,'http://www.brandiron.net/general/4057-revision/',0,'revision','',0),(4059,1,'2013-09-12 21:00:37','2013-09-12 21:00:37','<p dir=\"ltr\">Whatever happened to J-E-L-L-O? It’s the iconic brand that we all know and love. So why haven’t we seen or heard much from them lately? According to <a href=\"http://adage.com/article/news/kraft-launches-campaign-revive-jell-o/243616/?utm_source=daily_email&amp;utm_medium=newsletter&amp;utm_campaign=adage&amp;ttl=1376874992\">an AdAge article </a>“The brand -- once known for fun advertising starring the likes of Jack Benny and Bill Cosby -- has struggled to find its identity in recent years, while marketing reductions have been met with sales declines.”</p>\r\nGood news folks, we’ll soon be seeing the likes of JELL-O’s fun and light-hearted brand again. The Kraft exec team is working with marketing professionals to develop a new campaign which will utilize television, digital and print advertising.\r\n\r\nSimilarly, Kraft launched new campaigns to enliven brands for classics like Planters, Velveeta and Kool-Aid in recent months. So why has JELL-O lagged behind? Previous campaigns for JELL-O centered around diet hypes like “sugar-free” and the Atkins Diet. The commercials for “a little wiggle room” have seen their days. The brand has decided to refocus on its younger audience and a brand voice that positions JELL-O as a “wholesome product that tastes good and is fun.”\r\n\r\nAs part of the campaign, JELL-O is attempting to rebrand and hijack the meaning of \"FML\" (which most of us correlate with when something negative happens) with a hashtag campaign.  While the hashtag is one of the most known and even overused tags, “JELL-O sees these <a href=\"http://www.businessinsider.com/jello-to-rebrand-the-abbreviation-fml-2013-5#\">tweets</a> as a cry for help. A cry to: Fun My Life.\" With the new campaign, everyone who tweets with the #FML hashtag will be entered to win a branded \"Fun My Life\" customized package to \"get their life back on track.\" <a href=\"http://www.businessinsider.com/jello-to-rebrand-the-abbreviation-fml-2013-5#ixzz2blcARS6y\">Read more</a>. <img src=\"https://lh5.googleusercontent.com/ixl6K4DKDtS8-bEHkDUu7xdimulyOsXrchudjGOxFV9MklL8neCetfafU6589WPtcPlVQd6IqLlUXC--3p80o11rQSGbjeNnt_wzQm2h3OKitb-uIxOlXN0p\" alt=\"\" width=\"355px;\" height=\"174px;\" />\r\n<p dir=\"ltr\">If you search the hashtag #FML it’s likely you’ll come up with hundreds more of the negative use, than you will the fun JELL-O version; it will be interesting to see how that affects this brands “splash” on the Twitter stage.</p>\r\nWill it stick? Only time will tell. Let us know what you think.','Kraft Reinvests in Classic Food Brands','','inherit','open','open','','4057-revision-2','','','2013-09-12 21:00:37','2013-09-12 21:00:37','',4057,'http://www.brandiron.net/general/4057-revision-2/',0,'revision','',0),(4060,1,'2013-09-12 21:02:15','2013-09-12 21:02:15','<p dir=\"ltr\">Whatever happened to J-E-L-L-O? It’s the iconic brand that we all know and love. So why haven’t we seen or heard much from them lately? According to <a href=\"http://adage.com/article/news/kraft-launches-campaign-revive-jell-o/243616/?utm_source=daily_email&amp;utm_medium=newsletter&amp;utm_campaign=adage&amp;ttl=1376874992\">an AdAge article </a>“The brand -- once known for fun advertising starring the likes of Jack Benny and Bill Cosby -- has struggled to find its identity in recent years, while marketing reductions have been met with sales declines.”</p>\nGood news folks, we’ll soon be seeing the likes of JELL-O’s fun and light-hearted brand again. 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The brand has decided to refocus on its younger audience and a brand voice that positions JELL-O as a “wholesome product that tastes good and is fun.”\n\nAs part of the campaign, JELL-O is attempting to rebrand and hijack the meaning of \"FML\" (which most of us correlate with when something negative happens) with a hashtag campaign.  While the hashtag is one of the most known and even overused tags, “JELL-O sees these <a href=\"http://www.businessinsider.com/jello-to-rebrand-the-abbreviation-fml-2013-5#\">tweets</a> as a cry for help. A cry to: Fun My Life.\" With the new campaign, everyone who tweets with the #FML hashtag will be entered to win a branded \"Fun My Life\" customized package to \"get their life back on track.\" <a href=\"http://www.businessinsider.com/jello-to-rebrand-the-abbreviation-fml-2013-5#ixzz2blcARS6y\">Read more</a>. <img src=\"https://lh5.googleusercontent.com/ixl6K4DKDtS8-bEHkDUu7xdimulyOsXrchudjGOxFV9MklL8neCetfafU6589WPtcPlVQd6IqLlUXC--3p80o11rQSGbjeNnt_wzQm2h3OKitb-uIxOlXN0p\" alt=\"\" width=\"355px;\" height=\"174px;\" />\n<p dir=\"ltr\">If you search the hashtag #FML it’s likely you’ll come up with hundreds more of the negative use, than you will the fun JELL-O version; it will be interesting to see how that affects this brands “splash” on the Twitter stage.</p>\nWill it stick? Only time will tell. Let us know what you think.','Kraft Reinvests in Classic Food Brands','','inherit','open','open','','4057-autosave','','','2013-09-12 21:02:15','2013-09-12 21:02:15','',4057,'http://www.brandiron.net/general/4057-autosave/',0,'revision','',0),(4061,1,'2013-09-12 21:01:11','2013-09-12 21:01:11','<p dir=\"ltr\">Whatever happened to J-E-L-L-O? It’s the iconic brand that we all know and love. So why haven’t we seen or heard much from them lately? According to <a href=\"http://adage.com/article/news/kraft-launches-campaign-revive-jell-o/243616/?utm_source=daily_email&amp;utm_medium=newsletter&amp;utm_campaign=adage&amp;ttl=1376874992\">an AdAge article </a>“The brand -- once known for fun advertising starring the likes of Jack Benny and Bill Cosby -- has struggled to find its identity in recent years, while marketing reductions have been met with sales declines.”</p>\r\nGood news folks, we’ll soon be seeing the likes of JELL-O’s fun and light-hearted brand again. 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A cry to: Fun My Life.\" With the new campaign, everyone who tweets with the #FML hashtag will be entered to win a branded \"Fun My Life\" customized package to \"get their life back on track.\" <a href=\"http://www.businessinsider.com/jello-to-rebrand-the-abbreviation-fml-2013-5#ixzz2blcARS6y\">Read more</a>. <img src=\"https://lh5.googleusercontent.com/ixl6K4DKDtS8-bEHkDUu7xdimulyOsXrchudjGOxFV9MklL8neCetfafU6589WPtcPlVQd6IqLlUXC--3p80o11rQSGbjeNnt_wzQm2h3OKitb-uIxOlXN0p\" alt=\"\" width=\"355px;\" height=\"174px;\" />\r\n<p dir=\"ltr\">If you search the hashtag #FML it’s likely you’ll come up with hundreds more of the negative use, than you will the fun JELL-O version; it will be interesting to see how that affects this brands “splash” on the Twitter stage.</p>\r\nWill it stick? Only time will tell. 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