 Currently, the lead exchange process within SC is cumbersome and weak.  I beleive we can automate the lead generation and tracking process within SC via hobnob. hobnob is a purpose built, invitation only, lead tracking database designed specifically for what we do.  It can grow virally through the efforts of the subscribers which will drive revenue to CTLF.  We have a built in customer base with SC membership.  Also, we need to focus on selling sponsorships to CTLF events which can have a big impact on our profits for these events.   