(1) Building a sustaining customer basis; (2) having our technology recognized as proven and therefore attract larger customers and limit testing/implementation time; (3) growing the necessary available resources (financial and personnel) to build the organization into a self sustaining enterprise; (4) facing large providers of asr technology or alternative technologies that could infringe on our technology or otherwise close the gap between the advantages of our technology against others; (5) develop a competitive edge in recognized product differentiation amongst our customer constituency over other technological offerings.