In my CEO group, primarily business owners but I also work with professioinal CEOs but the title isn't as iimportant as the fact that they have bottomline responsibility for companies.  
In my Key group I working with top level executives that report to CEOs or other high level leaders of their companies.  They have a large responsibilty to help the company reach it's goals.

Their companies are doing $5millioin and up in sales revenue and they have 15 or more employees.  They are driven to reach their goals and to be better, more effective leaders.  They know they don't have all of the answers and seek feedback.  They are also willing to give feedback and help others grow.  They are upper middle class. They are male and female.  They are in the Denver metro area.

In my Trusted Advisor group I work with experts in their field that provide specialized services to CEOs.
They are male and female in the the Denver metropolitan area.  They are experts in the areas that they specialize in.  They are great connectors and work directly with CEOs. 

