(1734,16,'2012-05-10 18:46:19','2012-05-10 18:46:19','Tickets are on sale now for Brand Iron\'s upcoming \"Accelerating Growth Through Technology and Branding\" seminar at:  <a href=\"http://www.facebook.com/l.php?u=http%3A%2F%2Fwww.eventbrite.com%2Fevent%2F3396152985&amp;h=EAQEcVFfB\" rel=\"nofollow nofollow\" target=\"_blank\">http://www.eventbrite.com/<wbr>event/3396152985</wbr></a>\r\n\r\nDon’t miss this seminar on how to utilize technology to champion your brand. You will leave knowing more about how to turn technology from a barrier to a catalyst of growth. Learn how to capitalize on the renaissance of the technology industry, including cloud computing, CRM systems and social media. This seminar will teach you how to use your brand and technology to get your business to the next level.\r\n\r\nThe panelists include:\r\n• Michael Doyle- CEO of the top-national branding firm, Brand Iron\r\n• Jon Hokama- Principal and Founder of Jon Hokama and Associates, LLC\r\n• Jonathan Senger- Business Technology Strategist at JTS Consulting\r\n\r\nThe seminar will be held on <strong>Tuesday, June 12, 2012</strong> at <strong>7:30 pm </strong>at the <strong>Glenmoor Country Club</strong>, which is located at     <strong>110 Glenmoor Drive, Cherry Hills Village, CO 80113</strong>','Brand Iron to Host Upcoming Seminar','','inherit','closed','open','','1723-revision-11','','','2012-05-10 18:46:19','2012-05-10 18:46:19','',1723,'http://www.brandiron.net/general/1723-revision-11/',0,'revision','',0),(1735,16,'2012-05-10 18:46:27','2012-05-10 18:46:27','Tickets are on sale now for Brand Iron\'s upcoming \"Accelerating Growth Through Technology and Branding\" seminar at:  <a href=\"http://www.facebook.com/l.php?u=http%3A%2F%2Fwww.eventbrite.com%2Fevent%2F3396152985&amp;h=EAQEcVFfB\" rel=\"nofollow nofollow\" target=\"_blank\">http://www.eventbrite.com/<wbr>event/3396152985</wbr></a>\r\n\r\nDon’t miss this seminar on how to utilize technology to champion your brand. You will leave knowing more about how to turn technology from a barrier to a catalyst of growth. Learn how to capitalize on the renaissance of the technology industry, including cloud computing, CRM systems and social media. This seminar will teach you how to use your brand and technology to get your business to the next level.\r\n\r\nThe panelists include:\r\n• Michael Doyle- CEO of the top-national branding firm, Brand Iron\r\n• Jon Hokama- Principal and Founder of Jon Hokama and Associates, LLC\r\n• Jonathan Senger- Business Technology Strategist at JTS Consulting\r\n\r\nThe seminar will be held on <strong>Tuesday, June 12, 2012</strong> at <strong>7:30 pm </strong>at the <strong>Glenmoor Country Club</strong>, which is located at    <strong>110 Glenmoor Drive, Cherry Hills Village, CO 80113</strong>','Brand Iron to Host Upcoming Seminar','','inherit','closed','open','','1723-revision-12','','','2012-05-10 18:46:27','2012-05-10 18:46:27','',1723,'http://www.brandiron.net/general/1723-revision-12/',0,'revision','',0),(1736,16,'2012-05-10 18:46:35','2012-05-10 18:46:35','Tickets are on sale now for Brand Iron\'s upcoming \"Accelerating Growth Through Technology and Branding\" seminar at:  <a href=\"http://www.facebook.com/l.php?u=http%3A%2F%2Fwww.eventbrite.com%2Fevent%2F3396152985&amp;h=EAQEcVFfB\" rel=\"nofollow nofollow\" target=\"_blank\">http://www.eventbrite.com/<wbr>event/3396152985</wbr></a>\r\n\r\nDon’t miss this seminar on how to utilize technology to champion your brand. You will leave knowing more about how to turn technology from a barrier to a catalyst of growth. Learn how to capitalize on the renaissance of the technology industry, including cloud computing, CRM systems and social media. This seminar will teach you how to use your brand and technology to get your business to the next level.\r\n\r\nThe panelists include:\r\n• Michael Doyle- CEO of the top-national branding firm, Brand Iron\r\n• Jon Hokama- Principal and Founder of Jon Hokama and Associates, LLC\r\n• Jonathan Senger- Business Technology Strategist at JTS Consulting\r\n\r\nThe seminar will be held on <strong>Tuesday, June 12, 2012</strong> at <strong>7:30 pm </strong>at the <strong>Glenmoor Country Club</strong>, which is located at   <strong>110 Glenmoor Drive, Cherry Hills Village, CO 80113</strong>','Brand Iron to Host Upcoming Seminar','','inherit','closed','open','','1723-revision-13','','','2012-05-10 18:46:35','2012-05-10 18:46:35','',1723,'http://www.brandiron.net/general/1723-revision-13/',0,'revision','',0),(1737,16,'2012-05-10 19:11:32','2012-05-10 19:11:32','Tickets are on sale now for Brand Iron\'s upcoming \"Accelerating Growth Through Technology and Branding\" seminar at:  <a href=\"http://www.facebook.com/l.php?u=http%3A%2F%2Fwww.eventbrite.com%2Fevent%2F3396152985&amp;h=EAQEcVFfB\" rel=\"nofollow nofollow\" target=\"_blank\">http://www.eventbrite.com/<wbr>event/3396152985</wbr></a>\r\n\r\nDon’t miss this seminar on how to utilize technology to champion your brand. You will leave knowing more about how to turn technology from a barrier to a catalyst of growth. Learn how to capitalize on the renaissance of the technology industry, including cloud computing, CRM systems and social media. This seminar will teach you how to use your brand and technology to get your business to the next level.\r\n\r\nThe panelists include:\r\n• Michael Doyle- CEO of the top-national branding firm, Brand Iron\r\n• Jon Hokama- Principal and Founder of Jon Hokama and Associates, LLC\r\n• Jonathan Senger- Business Technology Strategist at JTS Consulting\r\n\r\nThe seminar will be held on <strong>Tuesday, June 12, 2012</strong> at <strong>7:30 am </strong>at the <strong>Glenmoor Country Club</strong>, which is located at   <strong>110 Glenmoor Drive, Cherry Hills Village, CO 80113</strong>','Brand Iron to Host Upcoming Seminar','','inherit','closed','open','','1723-autosave','','','2012-05-10 19:11:32','2012-05-10 19:11:32','',1723,'http://www.brandiron.net/general/1723-autosave/',0,'revision','',0),(1738,16,'2012-05-10 18:46:51','2012-05-10 18:46:51','Tickets are on sale now for Brand Iron\'s upcoming \"Accelerating Growth Through Technology and Branding\" seminar at:  <a href=\"http://www.facebook.com/l.php?u=http%3A%2F%2Fwww.eventbrite.com%2Fevent%2F3396152985&amp;h=EAQEcVFfB\" rel=\"nofollow nofollow\" target=\"_blank\">http://www.eventbrite.com/<wbr>event/3396152985</wbr></a>\r\n\r\nDon’t miss this seminar on how to utilize technology to champion your brand. You will leave knowing more about how to turn technology from a barrier to a catalyst of growth. Learn how to capitalize on the renaissance of the technology industry, including cloud computing, CRM systems and social media. This seminar will teach you how to use your brand and technology to get your business to the next level.\r\n\r\nThe panelists include:\r\n• Michael Doyle- CEO of the top-national branding firm, Brand Iron\r\n• Jon Hokama- Principal and Founder of Jon Hokama and Associates, LLC\r\n• Jonathan Senger- Business Technology Strategist at JTS Consulting\r\n\r\nThe seminar will be held on <strong>Tuesday, June 12, 2012</strong> at <strong>7:30 pm </strong>at the <strong>Glenmoor Country Club</strong>, which is located at   <strong>110 Glenmoor Drive, Cherry Hills Village, CO 80113</strong>','Brand Iron to Host Upcoming Seminar','','inherit','closed','open','','1723-revision-14','','','2012-05-10 18:46:51','2012-05-10 18:46:51','',1723,'http://www.brandiron.net/general/1723-revision-14/',0,'revision','',0),(1741,8,'2012-05-14 21:43:20','2012-05-14 21:43:20','','no bagger','Customer is Always King','inherit','closed','open','','no-bagger','','','2012-05-14 21:43:20','2012-05-14 21:43:20','',1740,'http://www.brandiron.net/wp-content/uploads/2012/05/no-bagger.jpg',0,'attachment','image/jpeg',0),(1742,8,'2012-05-14 21:43:44','2012-05-14 21:43:44','Who knew that the battle for the everyday grocery store customer would come down to the amount of time it takes to get through checkout and whether you have to bag your own groceries or not?\n\nHaving shopped at Safeway for years, I had become accustomed to their stores and liked them. However, as time progressed their checking service have become slower and slower. In addition, it used to be that having a bagger to help you out of the store was par for the course, now getting bagging help has become like winning the lottery, it never happens.\n\n<a href=\"http://www.brandiron.net/wp-content/uploads/2012/05/no-bagger.jpg\"><img class=\"alignleft size-medium wp-image-1741\" src=\"http://www.brandiron.net/wp-content/uploads/2012/05/no-bagger-300x225.jpg\" alt=\"\" width=\"300\" height=\"225\" /></a>I guess grocery stores think that location is the only thing that matters, but in my opinion, they are wrong.\n\nMuch like how SouthWest Airlines began letting bags fly free in response to the backlash people had regarding paying for bag checking, King Soopers has now focused their entire ad campaign on how they offer faster checking and bagging. King Soopers understood that people don\'t have time or desire to wait in line to get out of the grocery store, nor do they have any interest in bagging their own groceries. It sounds pretty simple doesn\'t it?\n\nYes it is simple, but in my opinion very affective. My last couple of times getting out of Safeway had become a nightmare, and one that I honestly dreaded. My wait just to get through checking had averaged 15-20 minutes, which seems absolutely absurd to me. No wonder King Soopers went after Safeway\'s loyal following. With Safeway asking every customer to wait and waste a ridiculous amount of time just to pay for their groceries, there was a huge opportunity for King Soopers. It was time to take it to the competition and position themselves as the leader to a customer base who was dying to be served. Way to stand out King Soopers! Way to show that service still does matter, especially to those customers who don\'t have time to waste In a stupid line.\n\nThis is a perfect example of branding yourself so that your competition doesn’t do it for you. Don’t let your Company be the next Safeway, instead champion your brand and be the King Soopers of your space.','Battle for Grocery Store Customer','','inherit','closed','open','','1740-revision','','','2012-05-14 21:43:44','2012-05-14 21:43:44','',1740,'http://www.brandiron.net/general/1740-revision/',0,'revision','',0),(1743,8,'2012-05-14 21:43:45','2012-05-14 21:43:45','Who knew that the battle for the everyday grocery store customer would come down to the amount of time it takes to get through checkout and whether you have to bag your own groceries or not?\r\n\r\nHaving shopped at Safeway for years, I had become accustomed to their stores and liked them. However, as time progressed their checking service have become slower and slower. In addition, it used to be that having a bagger to help you out of the store was par for the course, now getting bagging help has become like winning the lottery, it never happens.\r\n\r\n<a href=\"http://www.brandiron.net/wp-content/uploads/2012/05/no-bagger.jpg\"><img class=\"alignleft size-medium wp-image-1741\" src=\"http://www.brandiron.net/wp-content/uploads/2012/05/no-bagger-300x225.jpg\" alt=\"\" width=\"300\" height=\"225\" /></a>I guess grocery stores think that location is the only thing that matters, but in my opinion, they are wrong.\r\n\r\nMuch like how SouthWest Airlines began letting bags fly free in response to the backlash people had regarding paying for bag checking, King Soopers has now focused their entire ad campaign on how they offer faster checking and bagging. King Soopers understood that people don\'t have time or desire to wait in line to get out of the grocery store, nor do they have any interest in bagging their own groceries. It sounds pretty simple doesn\'t it?\r\n\r\nYes it is simple, but in my opinion very affective. My last couple of times getting out of Safeway had become a nightmare, and one that I honestly dreaded. My wait just to get through checking had averaged 15-20 minutes, which seems absolutely absurd to me. No wonder King Soopers went after Safeway\'s loyal following. With Safeway asking every customer to wait and waste a ridiculous amount of time just to pay for their groceries, there was a huge opportunity for King Soopers. It was time to take it to the competition and position themselves as the leader to a customer base who was dying to be served. Way to stand out King Soopers! Way to show that service still does matter, especially to those customers who don\'t have time to waste In a stupid line.\r\n\r\nThis is a perfect example of branding yourself so that your competition doesn’t do it for you. Don’t let your Company be the next Safeway, instead champion your brand and be the King Soopers of your space.','Battle for Grocery Store Customer','','inherit','closed','open','','1740-revision-2','','','2012-05-14 21:43:45','2012-05-14 21:43:45','',1740,'http://www.brandiron.net/general/1740-revision-2/',0,'revision','',0),(1744,8,'2012-05-14 21:45:35','2012-05-14 21:45:35','Who knew that the battle for the everyday grocery store customer would come down to the amount of time it takes to get through checkout and whether you have to bag your own groceries or not?\r\n\r\nHaving shopped at Safeway for years, I had become accustomed to their stores and liked them. However, as time progressed their checking service have become slower and slower. In addition, it used to be that having a bagger to help you out of the store was par for the course, now getting bagging help has become like winning the lottery, it never happens.\r\n\r\n<a href=\"http://www.brandiron.net/wp-content/uploads/2012/05/no-bagger.jpg\"><img class=\"alignleft size-medium wp-image-1741\" src=\"http://www.brandiron.net/wp-content/uploads/2012/05/no-bagger-300x225.jpg\" alt=\"\" width=\"300\" height=\"225\" /></a>I guess grocery stores think that location is the only thing that matters, but in my opinion, they are wrong.\r\n\r\nMuch like how SouthWest Airlines began letting bags fly free in response to the backlash people had regarding paying for bag checking, King Soopers has now focused their entire ad campaign on how they offer faster checking and bagging. King Soopers understood that people don\'t have time or desire to wait in line to get out of the grocery store, nor do they have any interest in bagging their own groceries. It sounds pretty simple doesn\'t it?\r\n\r\nYes it is simple, but in my opinion very affective. My last couple of times getting out of Safeway had become a nightmare, and one that I honestly dreaded. My wait just to get through checking had averaged 15-20 minutes, which seems absolutely absurd to me. No wonder King Soopers went after Safeway\'s loyal following. With Safeway asking every customer to wait and waste a ridiculous amount of time just to pay for their groceries, there was a huge opportunity for King Soopers. It was time to take it to the competition and position themselves as the leader to a customer base who was dying to be served. Way to stand out King Soopers! Way to show that service still does matter, especially to those customers who don\'t have time to waste in a ridiculous line.\r\n\r\nThis is a perfect example of branding yourself so that your competition doesn’t do it for you. Don’t let your company be the next Safeway, instead champion your brand and be the King Soopers of your space.','Battle for Grocery Store Customer','','inherit','closed','open','','1740-revision-3','','','2012-05-14 21:45:35','2012-05-14 21:45:35','',1740,'http://www.brandiron.net/general/1740-revision-3/',0,'revision','',0),(1745,8,'2012-05-14 21:51:55','2012-05-14 21:51:55','[caption id=\"attachment_1741\" align=\"alignleft\" width=\"300\" caption=\"Customer is Always King\"]<a href=\"http://www.brandiron.net/wp-content/uploads/2012/05/no-bagger.jpg\"><img class=\"size-medium wp-image-1741\" src=\"http://www.brandiron.net/wp-content/uploads/2012/05/no-bagger-300x225.jpg\" alt=\"\" width=\"300\" height=\"225\" /></a>[/caption]\r\n\r\nWho knew that the battle for the everyday grocery store customer would come down to the amount of time it takes to get through checkout and whether you have to bag your own groceries or not?\r\n\r\nHaving shopped at Safeway for years, I had become accustomed to their stores and liked them. However, as time progressed their checking service have become slower and slower. In addition, it used to be that having a bagger to help you out of the store was par for the course, now getting bagging help has become like winning the lottery, it never happens.\r\n\r\nI guess grocery stores think that location is the only thing that matters, but in my opinion, they are wrong.\r\n\r\nMuch like how SouthWest Airlines began letting bags fly free in response to the backlash people had regarding paying for bag checking, King Soopers has now focused their entire ad campaign on how they offer faster checking and bagging. King Soopers understood that people don\'t have time or desire to wait in line to get out of the grocery store, nor do they have any interest in bagging their own groceries. It sounds pretty simple doesn\'t it?\r\n\r\nYes it is simple, but in my opinion very affective. My last couple of times getting out of Safeway had become a nightmare, and one that I honestly dreaded. My wait just to get through checking had averaged 15-20 minutes, which seems absolutely absurd to me. No wonder King Soopers went after Safeway\'s loyal following. With Safeway asking every customer to wait and waste a ridiculous amount of time just to pay for their groceries, there was a huge opportunity for King Soopers. It was time to take it to the competition and position themselves as the leader to a customer base who was dying to be served. Way to stand out King Soopers! Way to show that service still does matter, especially to those customers who don\'t have time to waste in a ridiculous line.\r\n\r\nThis is a perfect example of branding yourself so that your competition doesn’t do it for you. Don’t let your company be the next Safeway, instead champion your brand and be the King Soopers of your space.','Battle for the Grocery Store Customer','','inherit','closed','open','','1740-autosave','','','2012-05-14 21:51:55','2012-05-14 21:51:55','',1740,'http://www.brandiron.net/general/1740-autosave/',0,'revision','',0),(1746,8,'2012-05-14 21:46:04','2012-05-14 21:46:04','Who knew that the battle for the everyday grocery store customer would come down to the amount of time it takes to get through checkout and whether you have to bag your own groceries or not?\r\n\r\nHaving shopped at Safeway for years, I had become accustomed to their stores and liked them. However, as time progressed their checking service have become slower and slower. In addition, it used to be that having a bagger to help you out of the store was par for the course, now getting bagging help has become like winning the lottery, it never happens.\r\n\r\n<a href=\"http://www.brandiron.net/wp-content/uploads/2012/05/no-bagger.jpg\"><img class=\"alignleft size-medium wp-image-1741\" src=\"http://www.brandiron.net/wp-content/uploads/2012/05/no-bagger-300x225.jpg\" alt=\"\" width=\"300\" height=\"225\" /></a>I guess grocery stores think that location is the only thing that matters, but in my opinion, they are wrong.\r\n\r\nMuch like how SouthWest Airlines began letting bags fly free in response to the backlash people had regarding paying for bag checking, King Soopers has now focused their entire ad campaign on how they offer faster checking and bagging. King Soopers understood that people don\'t have time or desire to wait in line to get out of the grocery store, nor do they have any interest in bagging their own groceries. It sounds pretty simple doesn\'t it?\r\n\r\nYes it is simple, but in my opinion very affective. My last couple of times getting out of Safeway had become a nightmare, and one that I honestly dreaded. My wait just to get through checking had averaged 15-20 minutes, which seems absolutely absurd to me. No wonder King Soopers went after Safeway\'s loyal following. With Safeway asking every customer to wait and waste a ridiculous amount of time just to pay for their groceries, there was a huge opportunity for King Soopers. It was time to take it to the competition and position themselves as the leader to a customer base who was dying to be served. Way to stand out King Soopers! Way to show that service still does matter, especially to those customers who don\'t have time to waste in a ridiculous line.\r\n\r\nThis is a perfect example of branding yourself so that your competition doesn’t do it for you. Don’t let your company be the next Safeway, instead champion your brand and be the King Soopers of your space.','Battle for the Grocery Store Customer','','inherit','closed','open','','1740-revision-4','','','2012-05-14 21:46:04','2012-05-14 21:46:04','',1740,'http://www.brandiron.net/general/1740-revision-4/',0,'revision','',0),(1747,8,'2012-05-14 21:50:50','2012-05-14 21:50:50','Who knew that the battle for the everyday grocery store customer would come down to the amount of time it takes to get through checkout and whether you have to bag your own groceries or not?\r\n\r\nHaving shopped at Safeway for years, I had become accustomed to their stores and liked them. However, as time progressed their checking service have become slower and slower. In addition, it used to be that having a bagger to help you out of the store was par for the course, now getting bagging help has become like winning the lottery, it never happens.\r\n\r\n<a href=\"http://www.brandiron.net/wp-content/uploads/2012/05/no-bagger.jpg\"><img class=\"alignleft size-medium wp-image-1741\" src=\"http://www.brandiron.net/wp-content/uploads/2012/05/no-bagger-300x225.jpg\" alt=\"\" width=\"300\" height=\"225\" /></a>I guess grocery stores think that location is the only thing that matters, but in my opinion, they are wrong.\r\n\r\nMuch like how SouthWest Airlines began letting bags fly free in response to the backlash people had regarding paying for bag checking, King Soopers has now focused their entire ad campaign on how they offer faster checking and bagging. King Soopers understood that people don\'t have time or desire to wait in line to get out of the grocery store, nor do they have any interest in bagging their own groceries. It sounds pretty simple doesn\'t it?\r\n\r\nYes it is simple, but in my opinion very affective. My last couple of times getting out of Safeway had become a nightmare, and one that I honestly dreaded. My wait just to get through checking had averaged 15-20 minutes, which seems absolutely absurd to me. No wonder King Soopers went after Safeway\'s loyal following. With Safeway asking every customer to wait and waste a ridiculous amount of time just to pay for their groceries, there was a huge opportunity for King Soopers. It was time to take it to the competition and position themselves as the leader to a customer base who was dying to be served. Way to stand out King Soopers! Way to show that service still does matter, especially to those customers who don\'t have time to waste in a ridiculous line.\r\n\r\nThis is a perfect example of branding yourself so that your competition doesn’t do it for you. Don’t let your company be the next Safeway, instead champion your brand and be the King Soopers of your space.','Battle for the Grocery Store Customer','','inherit','closed','open','','1740-revision-5','','','2012-05-14 21:50:50','2012-05-14 21:50:50','',1740,'http://www.brandiron.net/general/1740-revision-5/',0,'revision','',0),(1748,8,'2012-05-14 21:51:20','2012-05-14 21:51:20','[caption id=\"attachment_1741\" align=\"alignleft\" width=\"300\" caption=\"Customer is Always King\"]<a href=\"http://www.brandiron.net/wp-content/uploads/2012/05/no-bagger.jpg\"><img class=\"size-medium wp-image-1741\" src=\"http://www.brandiron.net/wp-content/uploads/2012/05/no-bagger-300x225.jpg\" alt=\"\" width=\"300\" height=\"225\" /></a>[/caption]\r\n\r\nWho knew that the battle for the everyday grocery store customer would come down to the amount of time it takes to get through checkout and whether you have to bag your own groceries or not?\r\n\r\nHaving shopped at Safeway for years, I had become accustomed to their stores and liked them. However, as time progressed their checking service have become slower and slower. In addition, it used to be that having a bagger to help you out of the store was par for the course, now getting bagging help has become like winning the lottery, it never happens.\r\n\r\n<a href=\"http://www.brandiron.net/wp-content/uploads/2012/05/no-bagger.jpg\"><img class=\"alignleft size-medium wp-image-1741\" src=\"http://www.brandiron.net/wp-content/uploads/2012/05/no-bagger-300x225.jpg\" alt=\"\" width=\"300\" height=\"225\" /></a>I guess grocery stores think that location is the only thing that matters, but in my opinion, they are wrong.\r\n\r\nMuch like how SouthWest Airlines began letting bags fly free in response to the backlash people had regarding paying for bag checking, King Soopers has now focused their entire ad campaign on how they offer faster checking and bagging. King Soopers understood that people don\'t have time or desire to wait in line to get out of the grocery store, nor do they have any interest in bagging their own groceries. It sounds pretty simple doesn\'t it?\r\n\r\nYes it is simple, but in my opinion very affective. My last couple of times getting out of Safeway had become a nightmare, and one that I honestly dreaded. My wait just to get through checking had averaged 15-20 minutes, which seems absolutely absurd to me. No wonder King Soopers went after Safeway\'s loyal following. With Safeway asking every customer to wait and waste a ridiculous amount of time just to pay for their groceries, there was a huge opportunity for King Soopers. It was time to take it to the competition and position themselves as the leader to a customer base who was dying to be served. Way to stand out King Soopers! Way to show that service still does matter, especially to those customers who don\'t have time to waste in a ridiculous line.\r\n\r\nThis is a perfect example of branding yourself so that your competition doesn’t do it for you. Don’t let your company be the next Safeway, instead champion your brand and be the King Soopers of your space.','Battle for the Grocery Store Customer','','inherit','closed','open','','1740-revision-6','','','2012-05-14 21:51:20','2012-05-14 21:51:20','',1740,'http://www.brandiron.net/general/1740-revision-6/',0,'revision','',0),(2683,1,'2011-03-18 23:10:09','2011-03-18 23:10:09','Bio coming soon','Genna Gallegos','','publish','closed','open','','genna-gallegos','','','2013-02-11 17:07:04','2013-02-11 17:07:04','',0,'http://www.brandiron.net/?p=2683',0,'post','',0),(2684,1,'2013-02-11 17:05:38','2013-02-11 17:05:38','Bio coming soon','Genna Gallegos','','inherit','closed','open','','2683-revision','','','2013-02-11 17:05:38','2013-02-11 17:05:38','',2683,'http://www.brandiron.net/general/2683-revision/',0,'revision','',0),(2685,1,'2013-02-11 17:06:09','2013-02-11 17:06:09','Bio coming soon','Genna Gallegos','','inherit','closed','open','','2683-revision-2','','','2013-02-11 17:06:09','2013-02-11 17:06:09','',2683,'http://www.brandiron.net/general/2683-revision-2/',0,'revision','',0),(1862,16,'2012-06-06 20:39:15','2012-06-06 20:39:15','Here at Brand Iron, we are always looking to extend our reach, and never shy away from a little friendly competition, so naturally we jumped at the opportunity to participate in Social Madness. What is Social Madness, you ask? It’s a contest which measures a company’s social media growth within a predetermined time frame.\r\n\r\nHere are some of the details:\r\n<ul>\r\n	<li>As a business with &lt;100 employees, Brand Iron is competing within the \"Small Companies\" catagory.</li>\r\n	<li>Companies are awarded points in 2 different ways:</li>\r\n</ul>\r\n<ol>\r\n	<li>  For votes received on the Denver <a href=\"http://www.bizjournals.com/denver/exclusives/socialmadness\">Social Madness</a> page</li>\r\n	<li>  For Likes and Follows received on <a href=\"https://www.facebook.com/pages/Brand-Iron/96599404252\">Facebook</a>, <a href=\"https://twitter.com/#!/BrandIron\">Twitter</a>, and<a href=\"http://www.linkedin.com/company/brand-iron\"> LinkedIn</a></li>\r\n</ol>\r\n<ul>\r\n	<li>The first round of voting takes place through June 18<sup>th</sup>. At this time, the top eight\r\nColorado companies in each size category will move on to the local bracket\r\ncompetition, with weekly eliminations, tournament style.</li>\r\n</ul>\r\n<strong>Please help support us in one, or all, or the following ways:</strong>\r\n<ul>\r\n	<li>Vote for us on the <a href=\"http://www.bizjournals.com/denver/exclusives/socialmadness\">Social Madness</a> page</li>\r\n	<li>Like us on <a href=\"https://www.facebook.com/pages/Brand-Iron/96599404252\">Facebook</a></li>\r\n	<li>Follow us on <a href=\"https://twitter.com/#!/BrandIron\">Twitter</a> and <a href=\"http://www.linkedin.com/company/brand-iron\">LinkedIn</a></li>\r\n</ul>\r\nOn behalf of all of Brand Iron, we truly appreciate your support!\r\n\r\n<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/i_voted_sticker3.jpg\"><img class=\"aligncenter size-full wp-image-1872\" title=\"i_voted_sticker\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/i_voted_sticker3.jpg\" alt=\"\" width=\"300\" height=\"300\" /></a>','Vote for Brand Iron!','','publish','closed','open','','vote-for-brand-iron','','','2012-06-22 16:16:46','2012-06-22 16:16:46','',0,'http://www.brandiron.net/?p=1862',0,'post','',0),(1752,16,'2012-05-17 21:09:45','2012-05-17 21:09:45','When you think of frozen yogurt it is likely that stores such as traditionally established TCBY, or hip, metro-focused Pink Berry and Red Mango come to mind. Enter Sweet Frog: a relatively new addition to the suburban fro-yo submarket, where it is making a splash and putting itself on the fast track to the top of your list.\r\n\r\n<a href=\"http://www.brandiron.net/wp-content/uploads/2012/05/sweet-frog-13.jpg\"><img class=\"alignleft size-medium wp-image-1756\" title=\"sweet frog 1\" src=\"http://www.brandiron.net/wp-content/uploads/2012/05/sweet-frog-13-300x254.jpg\" alt=\"\" width=\"300\" height=\"254\" /></a>Sweet Frog differs from other players in the frozen yogurt game in several ways. At the most basic level, all yogurt products at Sweet Frog are self-serve, which means that the customers dispense their own yogurt from of a typical selection of 16-18 flavors, and add their own toppings from a communal set of choices, many of which are often locally procured. For instance, one of their stores is located near a strawberry farm, and not only does Sweet Frog buy the local farm’s produce, but they actively promote each other as well, providing for a deep level of community engagement and participation not seen with its competition.\r\n\r\nSweet Frog’s success is part of a larger trend of growth and increased popularity within the fro-yo market. Frozen yogurt shops are springing up all over the country, from Orange Leaf in the Midwest, to Yogurtini in the Southwest and Yogurt Mountain in the Southeast.<a href=\"http://www.brandiron.net/wp-content/uploads/2012/05/sweet-frog-22.jpg\"><img class=\"alignright size-full wp-image-1762\" title=\"sweet frog 2\" src=\"http://www.brandiron.net/wp-content/uploads/2012/05/sweet-frog-22.jpg\" alt=\"\" width=\"250\" height=\"197\" /></a> While competition is fierce, it is Sweet Frog’s cheerful, family-oriented atmosphere which really makes it stand out. With its bright colors, cute mascot, and store environment reminiscent of a child’s bedroom, Sweet Frog has positioned itself to provide a counterbalance to the more trendy chains. And seeing how plans are in the concept phase for both a Sweet Frog themed TV show and entertainment complex, it’s likely that the fun won’t stop with frozen treats.\r\n\r\nThrough their commitment to providing a family environment, Sweet Frog has been able to cater to a relatively underexploited suburban niche in a category that has increasingly been characterized by more upscale, urban yogurt shops marketed towards adults. For founder Derek Cha, it’s paid off, with over 60 stores being opened in just the past three years alone, and plans to raise that number to over 200 by the year’s end. So regardless of whether or not a kid-friendly, self-serve shop is your cup of yogurt, one thing is certain, Sweet Frogs are swarming suburbia.','Sweet Frog Makes a Splash in the Frozen Yogurt Pond','','publish','closed','open','','sweet-frog-makes-a-splash-in-the-frozen-yogurt-pond','','','2012-05-18 18:06:32','2012-05-18 18:06:32','',0,'http://www.brandiron.net/?p=1752',0,'post','',0),(1753,16,'2012-05-17 20:54:24','2012-05-17 20:54:24','','sweet frog 1','','inherit','closed','open','','sweet-frog-1','','','2012-05-17 20:54:24','2012-05-17 20:54:24','',1752,'http://www.brandiron.net/wp-content/uploads/2012/05/sweet-frog-1.jpg',0,'attachment','image/jpeg',0),(1754,16,'2012-05-17 20:55:31','2012-05-17 20:55:31','','sweet frog 1','','inherit','closed','open','','sweet-frog-1-2','','','2012-05-17 20:55:31','2012-05-17 20:55:31','',1752,'http://www.brandiron.net/wp-content/uploads/2012/05/sweet-frog-11.jpg',0,'attachment','image/jpeg',0),(1755,16,'2012-05-17 20:56:41','2012-05-17 20:56:41','','sweet frog 1','','inherit','closed','open','','sweet-frog-1-3','','','2012-05-17 20:56:41','2012-05-17 20:56:41','',1752,'http://www.brandiron.net/wp-content/uploads/2012/05/sweet-frog-12.jpg',0,'attachment','image/jpeg',0),(1756,16,'2012-05-17 20:57:01','2012-05-17 20:57:01','','sweet frog 1','','inherit','closed','open','','sweet-frog-1-4','','','2012-05-17 20:57:01','2012-05-17 20:57:01','',1752,'http://www.brandiron.net/wp-content/uploads/2012/05/sweet-frog-13.jpg',0,'attachment','image/jpeg',0),(1757,16,'2012-05-17 20:54:36','2012-05-17 20:54:36','When you think of frozen yogurt it is likely that stores such as traditionally established TCBY, or hip, metro-focused Pink Berry and Red Mango come to mind. Enter Sweet Frog: a relatively new addition to the suburban fro-yo submarket, where it is making a splash and putting itself on the fast track to the top of your list.\n\nSweet Frog differs from other players in the frozen yogurt game in several ways. At the most basic level, all yogurt products at Sweet Frog are self-serve, which means that the customers dispense their own yogurt from of a typical selection of 16-18 flavors, and add their own toppings from a communal set of choices, many of which are often locally procured. For instance, one of their stores is located near a strawberry farm, and not only does Sweet Frog buy the local farm’s produce, but they actively promote each other as well, providing for a deep level of community engagement and participation not seen with its competition.\n\nSweet Frog’s success is part of a larger trend of growth and increased popularity within the fro-yo market. Frozen yogurt shops are springing up all over the country, from Orange Leaf in the Midwest, to Yogurtini in the Southwest and Yogurt Mountain in the Southeast. While competition is fierce, it is Sweet Frog’s cheerful, family-oriented atmosphere which really makes it stand out. With its bright colors, cute mascot, and store environment reminiscent of a child’s bedroom, Sweet Frog has positioned itself to provide a counterbalance to the more trendy chains. And seeing how plans are in the concept phase for both a Sweet Frog themed TV show and entertainment complex, it’s likely that the fun won’t stop with frozen treats.\n\nThrough their commitment to providing a family environment, Sweet Frog has been able to cater to a relatively underexploited suburban niche in a category that has increasingly been characterized by more upscale, urban yogurt shops marketed towards adults. For founder Derek Cha, it’s paid off, with over 60 stores being opened in just the past three years alone, and plans to raise that number to over 200 by the year’s end. So regardless of whether or not a kid-friendly, self-serve shop is your cup of yogurt, one thing is certain, Sweet Frogs are swarming suburbia.<a href=\"http://www.brandiron.net/wp-content/uploads/2012/05/sweet-frog-1.jpg\"><img class=\"alignleft size-medium wp-image-1753\" title=\"sweet frog 1\" src=\"http://www.brandiron.net/wp-content/uploads/2012/05/sweet-frog-1-300x254.jpg\" alt=\"\" width=\"300\" height=\"254\" /></a>','Sweet Frog Makes a Splash in the Frozen Yogurt Pond','','inherit','closed','open','','1752-revision','','','2012-05-17 20:54:36','2012-05-17 20:54:36','',1752,'http://www.brandiron.net/general/1752-revision/',0,'revision','',0),(1758,16,'2012-05-17 21:07:49','2012-05-17 21:07:49','','sweet frog 2','','inherit','closed','open','','sweet-frog-2','','','2012-05-17 21:07:49','2012-05-17 21:07:49','',1752,'http://www.brandiron.net/wp-content/uploads/2012/05/sweet-frog-2.jpg',0,'attachment','image/jpeg',0),(1759,16,'2012-05-17 20:57:36','2012-05-17 20:57:36','When you think of frozen yogurt it is likely that stores such as traditionally established TCBY, or hip, metro-focused Pink Berry and Red Mango come to mind. Enter Sweet Frog: a relatively new addition to the suburban fro-yo submarket, where it is making a splash and putting itself on the fast track to the top of your list.\n\n<a href=\"http://www.brandiron.net/wp-content/uploads/2012/05/sweet-frog-13.jpg\"><img class=\"alignleft size-medium wp-image-1756\" title=\"sweet frog 1\" src=\"http://www.brandiron.net/wp-content/uploads/2012/05/sweet-frog-13-300x254.jpg\" alt=\"\" width=\"300\" height=\"254\" /></a>Sweet Frog differs from other players in the frozen yogurt game in several ways. At the most basic level, all yogurt products at Sweet Frog are self-serve, which means that the customers dispense their own yogurt from of a typical selection of 16-18 flavors, and add their own toppings from a communal set of choices, many of which are often locally procured. For instance, one of their stores is located near a strawberry farm, and not only does Sweet Frog buy the local farm’s produce, but they actively promote each other as well, providing for a deep level of community engagement and participation not seen with its competition.\n\nSweet Frog’s success is part of a larger trend of growth and increased popularity within the fro-yo market. Frozen yogurt shops are springing up all over the country, from Orange Leaf in the Midwest, to Yogurtini in the Southwest and Yogurt Mountain in the Southeast. While competition is fierce, it is Sweet Frog’s cheerful, family-oriented atmosphere which really makes it stand out. With its bright colors, cute mascot, and store environment reminiscent of a child’s bedroom, Sweet Frog has positioned itself to provide a counterbalance to the more trendy chains. And seeing how plans are in the concept phase for both a Sweet Frog themed TV show and entertainment complex, it’s likely that the fun won’t stop with frozen treats.\n\nThrough their commitment to providing a family environment, Sweet Frog has been able to cater to a relatively underexploited suburban niche in a category that has increasingly been characterized by more upscale, urban yogurt shops marketed towards adults. For founder Derek Cha, it’s paid off, with over 60 stores being opened in just the past three years alone, and plans to raise that number to over 200 by the year’s end. So regardless of whether or not a kid-friendly, self-serve shop is your cup of yogurt, one thing is certain, Sweet Frogs are swarming suburbia.','Sweet Frog Makes a Splash in the Frozen Yogurt Pond','','inherit','closed','open','','1752-revision-2','','','2012-05-17 20:57:36','2012-05-17 20:57:36','',1752,'http://www.brandiron.net/general/1752-revision-2/',0,'revision','',0),(1760,16,'2012-05-17 21:08:09','2012-05-17 21:08:09','When you think of frozen yogurt it is likely that stores such as traditionally established TCBY, or hip, metro-focused Pink Berry and Red Mango come to mind. Enter Sweet Frog: a relatively new addition to the suburban fro-yo submarket, where it is making a splash and putting itself on the fast track to the top of your list.\r\n\r\n<a href=\"http://www.brandiron.net/wp-content/uploads/2012/05/sweet-frog-13.jpg\"><img class=\"alignleft size-medium wp-image-1756\" title=\"sweet frog 1\" src=\"http://www.brandiron.net/wp-content/uploads/2012/05/sweet-frog-13-300x254.jpg\" alt=\"\" width=\"300\" height=\"254\" /></a>Sweet Frog differs from other players in the frozen yogurt game in several ways. At the most basic level, all yogurt products at Sweet Frog are self-serve, which means that the customers dispense their own yogurt from of a typical selection of 16-18 flavors, and add their own toppings from a communal set of choices, many of which are often locally procured. For instance, one of their stores is located near a strawberry farm, and not only does Sweet Frog buy the local farm’s produce, but they actively promote each other as well, providing for a deep level of community engagement and participation not seen with its competition.\r\n\r\nSweet Frog’s success is part of a larger trend of growth and increased popularity within the fro-yo market. Frozen yogurt shops are springing up all over the country, from Orange Leaf in the Midwest, to Yogurtini in the Southwest and Yogurt Mountain in the Southeast.<a href=\"http://www.brandiron.net/wp-content/uploads/2012/05/sweet-frog-2.jpg\"><img class=\"alignright size-full wp-image-1758\" title=\"sweet frog 2\" src=\"http://www.brandiron.net/wp-content/uploads/2012/05/sweet-frog-2.jpg\" alt=\"\" width=\"250\" height=\"197\" /></a> While competition is fierce, it is Sweet Frog’s cheerful, family-oriented atmosphere which really makes it stand out. With its bright colors, cute mascot, and store environment reminiscent of a child’s bedroom, Sweet Frog has positioned itself to provide a counterbalance to the more trendy chains. And seeing how plans are in the concept phase for both a Sweet Frog themed TV show and entertainment complex, it’s likely that the fun won’t stop with frozen treats.\r\n\r\nThrough their commitment to providing a family environment, Sweet Frog has been able to cater to a relatively underexploited suburban niche in a category that has increasingly been characterized by more upscale, urban yogurt shops marketed towards adults. For founder Derek Cha, it’s paid off, with over 60 stores being opened in just the past three years alone, and plans to raise that number to over 200 by the year’s end. So regardless of whether or not a kid-friendly, self-serve shop is your cup of yogurt, one thing is certain, Sweet Frogs are swarming suburbia.','Sweet Frog Makes a Splash in the Frozen Yogurt Pond','','inherit','closed','open','','1752-revision-3','','','2012-05-17 21:08:09','2012-05-17 21:08:09','',1752,'http://www.brandiron.net/general/1752-revision-3/',0,'revision','',0),(1761,16,'2012-05-17 21:08:40','2012-05-17 21:08:40','','sweet frog 2','','inherit','closed','open','','sweet-frog-2-2','','','2012-05-17 21:08:40','2012-05-17 21:08:40','',1752,'http://www.brandiron.net/wp-content/uploads/2012/05/sweet-frog-21.jpg',0,'attachment','image/jpeg',0),(1762,16,'2012-05-17 21:09:08','2012-05-17 21:09:08','','sweet frog 2','','inherit','closed','open','','sweet-frog-2-3','','','2012-05-17 21:09:08','2012-05-17 21:09:08','',1752,'http://www.brandiron.net/wp-content/uploads/2012/05/sweet-frog-22.jpg',0,'attachment','image/jpeg',0),(1763,16,'2012-05-17 21:08:15','2012-05-17 21:08:15','When you think of frozen yogurt it is likely that stores such as traditionally established TCBY, or hip, metro-focused Pink Berry and Red Mango come to mind. Enter Sweet Frog: a relatively new addition to the suburban fro-yo submarket, where it is making a splash and putting itself on the fast track to the top of your list.\r\n\r\n<a href=\"http://www.brandiron.net/wp-content/uploads/2012/05/sweet-frog-13.jpg\"><img class=\"alignleft size-medium wp-image-1756\" title=\"sweet frog 1\" src=\"http://www.brandiron.net/wp-content/uploads/2012/05/sweet-frog-13-300x254.jpg\" alt=\"\" width=\"300\" height=\"254\" /></a>Sweet Frog differs from other players in the frozen yogurt game in several ways. At the most basic level, all yogurt products at Sweet Frog are self-serve, which means that the customers dispense their own yogurt from of a typical selection of 16-18 flavors, and add their own toppings from a communal set of choices, many of which are often locally procured. For instance, one of their stores is located near a strawberry farm, and not only does Sweet Frog buy the local farm’s produce, but they actively promote each other as well, providing for a deep level of community engagement and participation not seen with its competition.\r\n\r\nSweet Frog’s success is part of a larger trend of growth and increased popularity within the fro-yo market. Frozen yogurt shops are springing up all over the country, from Orange Leaf in the Midwest, to Yogurtini in the Southwest and Yogurt Mountain in the Southeast.<a href=\"http://www.brandiron.net/wp-content/uploads/2012/05/sweet-frog-2.jpg\"><img class=\"alignright size-full wp-image-1758\" title=\"sweet frog 2\" src=\"http://www.brandiron.net/wp-content/uploads/2012/05/sweet-frog-2.jpg\" alt=\"\" width=\"250\" height=\"197\" /></a> While competition is fierce, it is Sweet Frog’s cheerful, family-oriented atmosphere which really makes it stand out. With its bright colors, cute mascot, and store environment reminiscent of a child’s bedroom, Sweet Frog has positioned itself to provide a counterbalance to the more trendy chains. And seeing how plans are in the concept phase for both a Sweet Frog themed TV show and entertainment complex, it’s likely that the fun won’t stop with frozen treats.\r\n\r\nThrough their commitment to providing a family environment, Sweet Frog has been able to cater to a relatively underexploited suburban niche in a category that has increasingly been characterized by more upscale, urban yogurt shops marketed towards adults. For founder Derek Cha, it’s paid off, with over 60 stores being opened in just the past three years alone, and plans to raise that number to over 200 by the year’s end. So regardless of whether or not a kid-friendly, self-serve shop is your cup of yogurt, one thing is certain, Sweet Frogs are swarming suburbia.','Sweet Frog Makes a Splash in the Frozen Yogurt Pond','','inherit','closed','open','','1752-revision-4','','','2012-05-17 21:08:15','2012-05-17 21:08:15','',1752,'http://www.brandiron.net/general/1752-revision-4/',0,'revision','',0),(1764,16,'2012-05-17 21:09:18','2012-05-17 21:09:18','When you think of frozen yogurt it is likely that stores such as traditionally established TCBY, or hip, metro-focused Pink Berry and Red Mango come to mind. Enter Sweet Frog: a relatively new addition to the suburban fro-yo submarket, where it is making a splash and putting itself on the fast track to the top of your list.\r\n\r\n<a href=\"http://www.brandiron.net/wp-content/uploads/2012/05/sweet-frog-13.jpg\"><img class=\"alignleft size-medium wp-image-1756\" title=\"sweet frog 1\" src=\"http://www.brandiron.net/wp-content/uploads/2012/05/sweet-frog-13-300x254.jpg\" alt=\"\" width=\"300\" height=\"254\" /></a>Sweet Frog differs from other players in the frozen yogurt game in several ways. At the most basic level, all yogurt products at Sweet Frog are self-serve, which means that the customers dispense their own yogurt from of a typical selection of 16-18 flavors, and add their own toppings from a communal set of choices, many of which are often locally procured. For instance, one of their stores is located near a strawberry farm, and not only does Sweet Frog buy the local farm’s produce, but they actively promote each other as well, providing for a deep level of community engagement and participation not seen with its competition.\r\n\r\nSweet Frog’s success is part of a larger trend of growth and increased popularity within the fro-yo market. Frozen yogurt shops are springing up all over the country, from Orange Leaf in the Midwest, to Yogurtini in the Southwest and Yogurt Mountain in the Southeast.<a href=\"http://www.brandiron.net/wp-content/uploads/2012/05/sweet-frog-22.jpg\"><img class=\"alignright size-full wp-image-1762\" title=\"sweet frog 2\" src=\"http://www.brandiron.net/wp-content/uploads/2012/05/sweet-frog-22.jpg\" alt=\"\" width=\"250\" height=\"197\" /></a> While competition is fierce, it is Sweet Frog’s cheerful, family-oriented atmosphere which really makes it stand out. With its bright colors, cute mascot, and store environment reminiscent of a child’s bedroom, Sweet Frog has positioned itself to provide a counterbalance to the more trendy chains. And seeing how plans are in the concept phase for both a Sweet Frog themed TV show and entertainment complex, it’s likely that the fun won’t stop with frozen treats.\r\n\r\nThrough their commitment to providing a family environment, Sweet Frog has been able to cater to a relatively underexploited suburban niche in a category that has increasingly been characterized by more upscale, urban yogurt shops marketed towards adults. For founder Derek Cha, it’s paid off, with over 60 stores being opened in just the past three years alone, and plans to raise that number to over 200 by the year’s end. So regardless of whether or not a kid-friendly, self-serve shop is your cup of yogurt, one thing is certain, Sweet Frogs are swarming suburbia.','Sweet Frog Makes a Splash in the Frozen Yogurt Pond','','inherit','closed','open','','1752-revision-5','','','2012-05-17 21:09:18','2012-05-17 21:09:18','',1752,'http://www.brandiron.net/general/1752-revision-5/',0,'revision','',0),(1765,16,'2012-05-18 17:50:50','2012-05-18 17:50:50','When you think of frozen yogurt it is likely that stores such as traditionally established TCBY, or hip, metro-focused Pink Berry and Red Mango come to mind. Enter Sweet Frog: a relatively new addition to the suburban fro-yo submarket, where it is making a splash and putting itself on the fast track to the top of your list.\n\n<a href=\"http://www.brandiron.net/wp-content/uploads/2012/05/sweet-frog-13.jpg\"><img class=\"alignleft size-medium wp-image-1756\" title=\"sweet frog 1\" src=\"http://www.brandiron.net/wp-content/uploads/2012/05/sweet-frog-13-300x254.jpg\" alt=\"\" width=\"300\" height=\"254\" /></a>Sweet Frog differs from other players in the frozen yogurt game in several ways. At the most basic level, all yogurt products at Sweet Frog are self-serve, which means that the customers dispense their own yogurt from of a typical selection of 16-18 flavors, and add their own toppings from a communal set of choices, many of which are often locally procured. For instance, one of their stores is located near a strawberry farm, and not only does Sweet Frog buy the local farm’s produce, but they actively promote each other as well, providing for a deep level of community engagement and participation not seen with its competition.\n\nSweet Frog’s success is part of a larger trend of growth and increased popularity within the fro-yo market. Frozen yogurt shops are springing up all over the country, from Orange Leaf in the Midwest, to Yogurtini in the Southwest and Yogurt Mountain in the Southeast.<a href=\"http://www.brandiron.net/wp-content/uploads/2012/05/sweet-frog-22.jpg\"><img class=\"alignright size-full wp-image-1762\" title=\"sweet frog 2\" src=\"http://www.brandiron.net/wp-content/uploads/2012/05/sweet-frog-22.jpg\" alt=\"\" width=\"250\" height=\"197\" /></a> While competition is fierce, it is Sweet Frog’s cheerful, family-oriented atmosphere which really makes it stand out. With its bright colors, cute mascot, and store environment reminiscent of a child’s bedroom, Sweet Frog has positioned itself to provide a counterbalance to the more trendy chains. And seeing how plans are in the concept phase for both a Sweet Frog themed TV show and entertainment complex, it’s likely that the fun won’t stop with frozen treats.\n\nThrough their commitment to providing a family environment, Sweet Frog has been able to cater to a relatively underexploited suburban niche in a category that has increasingly been characterized by more upscale, urban yogurt shops marketed towards adults. For founder Derek Cha, it’s paid off, with over 60 stores being opened in just the past three years alone, and plans to raise that number to over 200 by the year’s end. So regardless of whether or not a kid-friendly, self-serve shop is your cup of yogurt, one thing is certain, Sweet Frogs are swarming suburbia.','Sweet Frog Makes a Splash in the Frozen Yogurt Pond','','inherit','closed','open','','1752-autosave','','','2012-05-18 17:50:50','2012-05-18 17:50:50','',1752,'http://www.brandiron.net/general/1752-autosave/',0,'revision','',0),(1766,16,'2012-05-17 21:09:45','2012-05-17 21:09:45','When you think of frozen yogurt it is likely that stores such as traditionally established TCBY, or hip, metro-focused Pink Berry and Red Mango come to mind. Enter Sweet Frog: a relatively new addition to the suburban fro-yo submarket, where it is making a splash and putting itself on the fast track to the top of your list.\r\n\r\n<a href=\"http://www.brandiron.net/wp-content/uploads/2012/05/sweet-frog-13.jpg\"><img class=\"alignleft size-medium wp-image-1756\" title=\"sweet frog 1\" src=\"http://www.brandiron.net/wp-content/uploads/2012/05/sweet-frog-13-300x254.jpg\" alt=\"\" width=\"300\" height=\"254\" /></a>Sweet Frog differs from other players in the frozen yogurt game in several ways. At the most basic level, all yogurt products at Sweet Frog are self-serve, which means that the customers dispense their own yogurt from of a typical selection of 16-18 flavors, and add their own toppings from a communal set of choices, many of which are often locally procured. For instance, one of their stores is located near a strawberry farm, and not only does Sweet Frog buy the local farm’s produce, but they actively promote each other as well, providing for a deep level of community engagement and participation not seen with its competition.\r\n\r\nSweet Frog’s success is part of a larger trend of growth and increased popularity within the fro-yo market. Frozen yogurt shops are springing up all over the country, from Orange Leaf in the Midwest, to Yogurtini in the Southwest and Yogurt Mountain in the Southeast.<a href=\"http://www.brandiron.net/wp-content/uploads/2012/05/sweet-frog-22.jpg\"><img class=\"alignright size-full wp-image-1762\" title=\"sweet frog 2\" src=\"http://www.brandiron.net/wp-content/uploads/2012/05/sweet-frog-22.jpg\" alt=\"\" width=\"250\" height=\"197\" /></a> While competition is fierce, it is Sweet Frog’s cheerful, family-oriented atmosphere which really makes it stand out. With its bright colors, cute mascot, and store environment reminiscent of a child’s bedroom, Sweet Frog has positioned itself to provide a counterbalance to the more trendy chains. And seeing how plans are in the concept phase for both a Sweet Frog themed TV show and entertainment complex, it’s likely that the fun won’t stop with frozen treats.\r\n\r\nThrough their commitment to providing a family environment, Sweet Frog has been able to cater to a relatively underexploited suburban niche in a category that has increasingly been characterized by more upscale, urban yogurt shops marketed towards adults. For founder Derek Cha, it’s paid off, with over 60 stores being opened in just the past three years alone, and plans to raise that number to over 200 by the year’s end. So regardless of whether or not a kid-friendly, self-serve shop is your cup of yogurt, one thing is certain, Sweet Frogs are swarming suburbia.','Sweet Frog Makes a Splash in the Frozen Yogurt Pond','','inherit','closed','open','','1752-revision-6','','','2012-05-17 21:09:45','2012-05-17 21:09:45','',1752,'http://www.brandiron.net/general/1752-revision-6/',0,'revision','',0),(1767,16,'2012-05-18 18:04:47','2012-05-18 18:04:47','','Students at Sweet Frog','','inherit','closed','open','','students-at-sweet-frog','','','2012-05-18 18:04:47','2012-05-18 18:04:47','',1752,'http://www.brandiron.net/wp-content/uploads/2012/05/Students-at-Sweet-Frog.jpg',0,'attachment','image/jpeg',0),(1768,16,'2012-05-18 17:45:35','2012-05-18 17:45:35','When you think of frozen yogurt it is likely that stores such as traditionally established TCBY, or hip, metro-focused Pink Berry and Red Mango come to mind. Enter Sweet Frog: a relatively new addition to the suburban fro-yo submarket, where it is making a splash and putting itself on the fast track to the top of your list.\r\n\r\n<a href=\"http://www.brandiron.net/wp-content/uploads/2012/05/sweet-frog-13.jpg\"><img class=\"alignleft size-medium wp-image-1756\" title=\"sweet frog 1\" src=\"http://www.brandiron.net/wp-content/uploads/2012/05/sweet-frog-13-300x254.jpg\" alt=\"\" width=\"300\" height=\"254\" /></a>Sweet Frog differs from other players in the frozen yogurt game in several ways. At the most basic level, all yogurt products at Sweet Frog are self-serve, which means that the customers dispense their own yogurt from of a typical selection of 16-18 flavors, and add their own toppings from a communal set of choices, many of which are often locally procured. For instance, one of their stores is located near a strawberry farm, and not only does Sweet Frog buy the local farm’s produce, but they actively promote each other as well, providing for a deep level of community engagement and participation not seen with its competition.\r\n\r\nSweet Frog’s success is part of a larger trend of growth and increased popularity within the fro-yo market. Frozen yogurt shops are springing up all over the country, from Orange Leaf in the Midwest, to Yogurtini in the Southwest and Yogurt Mountain in the Southeast.<a href=\"http://www.brandiron.net/wp-content/uploads/2012/05/sweet-frog-22.jpg\"><img class=\"alignright size-full wp-image-1762\" title=\"sweet frog 2\" src=\"http://www.brandiron.net/wp-content/uploads/2012/05/sweet-frog-22.jpg\" alt=\"\" width=\"250\" height=\"197\" /></a> While competition is fierce, it is Sweet Frog’s cheerful, family-oriented atmosphere which really makes it stand out. With its bright colors, cute mascot, and store environment reminiscent of a child’s bedroom, Sweet Frog has positioned itself to provide a counterbalance to the more trendy chains. And seeing how plans are in the concept phase for both a Sweet Frog themed TV show and entertainment complex, it’s likely that the fun won’t stop with frozen treats.\r\n\r\nThrough their commitment to providing a family environment, Sweet Frog has been able to cater to a relatively underexploited suburban niche in a category that has increasingly been characterized by more upscale, urban yogurt shops marketed towards adults. For founder Derek Cha, it’s paid off, with over 60 stores being opened in just the past three years alone, and plans to raise that number to over 200 by the year’s end. So regardless of whether or not a kid-friendly, self-serve shop is your cup of yogurt, one thing is certain, Sweet Frogs are swarming suburbia.','Sweet Frog Makes a Splash in the Frozen Yogurt Pond','','inherit','closed','open','','1752-revision-7','','','2012-05-18 17:45:35','2012-05-18 17:45:35','',1752,'http://www.brandiron.net/general/1752-revision-7/',0,'revision','',0),(1769,16,'2012-05-18 18:06:23','2012-05-18 18:06:23','When you think of frozen yogurt it is likely that stores such as traditionally established TCBY, or hip, metro-focused Pink Berry and Red Mango come to mind. Enter Sweet Frog: a relatively new addition to the suburban fro-yo submarket, where it is making a splash and putting itself on the fast track to the top of your list.\r\n\r\n<a href=\"http://www.brandiron.net/wp-content/uploads/2012/05/sweet-frog-13.jpg\"><img class=\"alignleft size-medium wp-image-1756\" title=\"sweet frog 1\" src=\"http://www.brandiron.net/wp-content/uploads/2012/05/sweet-frog-13-300x254.jpg\" alt=\"\" width=\"300\" height=\"254\" /></a>Sweet Frog differs from other players in the frozen yogurt game in several ways. At the most basic level, all yogurt products at Sweet Frog are self-serve, which means that the customers dispense their own yogurt from of a typical selection of 16-18 flavors, and add their own toppings from a communal set of choices, many of which are often locally procured. For instance, one of their stores is located near a strawberry farm, and not only does Sweet Frog buy the local farm’s produce, but they actively promote each other as well, providing for a deep level of community engagement and participation not seen with its competition.\r\n\r\nSweet Frog’s success is part of a larger trend of growth and increased popularity within the fro-yo market. Frozen yogurt shops are springing up all over the country, from Orange Leaf in the Midwest, to Yogurtini in the Southwest and Yogurt Mountain in the Southeast.<a href=\"http://www.brandiron.net/wp-content/uploads/2012/05/sweet-frog-22.jpg\"><img class=\"alignright size-full wp-image-1762\" title=\"sweet frog 2\" src=\"http://www.brandiron.net/wp-content/uploads/2012/05/sweet-frog-22.jpg\" alt=\"\" width=\"250\" height=\"197\" /></a> While competition is fierce, it is Sweet Frog’s cheerful, family-oriented atmosphere which really makes it stand out. With its bright colors, cute mascot, and store environment reminiscent of a child’s bedroom, Sweet Frog has positioned itself to provide a counterbalance to the more trendy chains. And seeing how plans are in the concept phase for both a Sweet Frog themed TV show and entertainment complex, it’s likely that the fun won’t stop with frozen treats.\r\n\r\nThrough their commitment to providing a family environment, Sweet Frog has been able to cater to a relatively underexploited suburban niche in a category that has increasingly been characterized by more upscale, urban yogurt shops marketed towards adults. For founder Derek Cha, it’s paid off, with over 60 stores being opened in just the past three years alone, and plans to raise that number to over 200 by the year’s end. So regardless of whether or not a kid-friendly, self-serve shop is your cup of yogurt, one thing is certain, Sweet Frogs are swarming suburbia.','Sweet Frog Makes a Splash in the Frozen Yogurt Pond','','inherit','closed','open','','1752-revision-8','','','2012-05-18 18:06:23','2012-05-18 18:06:23','',1752,'http://www.brandiron.net/general/1752-revision-8/',0,'revision','',0),(1772,15,'2012-05-24 21:53:09','2012-05-24 21:53:09','SEO, social media marketing, marketing tactics, brand strategy','Percentage of Marketers who Curate Content','','inherit','closed','open','','percentage-of-marketers-who-curate-content-curata','','','2012-05-24 21:53:09','2012-05-24 21:53:09','',1771,'http://www.brandiron.net/wp-content/uploads/2012/05/percentage-of-marketers-who-curate-content-curata.jpg',0,'attachment','image/jpeg',0),(1773,15,'2012-05-24 21:56:26','2012-05-24 21:56:26','','pushy-sales-guy (1)','','inherit','closed','open','','pushy-sales-guy-1','','','2012-05-24 21:56:26','2012-05-24 21:56:26','',1771,'http://www.brandiron.net/wp-content/uploads/2012/05/pushy-sales-guy-1.png',0,'attachment','image/png',0),(1774,15,'2012-05-24 21:57:05','2012-05-24 21:57:05','If you’re engaging in social media with your brand, go look at your posts. No, seriously go do it. What percentage of the posts talk about you, your company, and how awesome your products are? Then, what percentage of your social media strategy is designed to build relationships and engage your current and prospective clients?<a href=\"http://www.brandiron.net/wp-content/uploads/2012/05/percentage-of-marketers-who-curate-content-curata.jpg\"><img class=\"alignleft size-medium wp-image-1772\" src=\"http://www.brandiron.net/wp-content/uploads/2012/05/percentage-of-marketers-who-curate-content-curata-300x227.jpg\" alt=\"Pie chart of how many people are posting content that is not solely about themselves\" width=\"300\" height=\"227\" /></a>\n\nThe most effective way to execute any social media marketing strategy is to provide selfless, thoughtful content 80% of the time. When you post something, put yourself in your customer’s shoes and ask yourself if you would care. If you successfully build relationships 80% of the time, the 20% you spend selling and promoting your brand will avoid the clutter and produce results.\n\nThink of social media as an afterhours networking event. There is always “that guy” who pushes the hard sell to anyone who will listen. Don’t be this person; no one is going to “like” you. Instead, have an open and honest dialogue that shows your expertise.<a href=\"http://www.brandiron.net/wp-content/uploads/2012/05/pushy-sales-guy-1.png\"><img class=\"alignright size-medium wp-image-1773\" src=\"http://www.brandiron.net/wp-content/uploads/2012/05/pushy-sales-guy-1-300x267.png\" alt=\"\" width=\"300\" height=\"267\" /></a>\n\nWith this approach, you will build relationships that turn to increased business. Don’t get antsy; a commitment to relationship building will yield result.\n…and remember social media marketing is like butter, not just because its cheap, but because its great with other things and terrible by itself. To start getting the full impact of social media marketing, it must be paired with a larger integrated marketing program.','The 80-20 Rule: The Secret to Social Media Marketing','','inherit','closed','open','','1771-revision','','','2012-05-24 21:57:05','2012-05-24 21:57:05','',1771,'http://www.brandiron.net/general/1771-revision/',0,'revision','',0),(1775,15,'2012-05-24 21:57:47','2012-05-24 21:57:47','If you’re engaging in social media with your brand, go look at your posts. No, seriously go do it. What percentage of the posts talk about you, your company, and how awesome your products are? Then, what percentage of your social media strategy is designed to build relationships and engage your current and prospective clients?<a href=\"http://www.brandiron.net/wp-content/uploads/2012/05/percentage-of-marketers-who-curate-content-curata.jpg\"><img class=\"alignleft size-medium wp-image-1772\" src=\"http://www.brandiron.net/wp-content/uploads/2012/05/percentage-of-marketers-who-curate-content-curata-300x227.jpg\" alt=\"Pie chart of how many people are posting content that is not solely about themselves\" width=\"300\" height=\"227\" /></a>\r\n\r\nThe most effective way to execute any social media marketing strategy is to provide selfless, thoughtful content 80% of the time. When you post something, put yourself in your customer’s shoes and ask yourself if you would care. If you successfully build relationships 80% of the time, the 20% you spend selling and promoting your brand will avoid the clutter and produce results.\r\n\r\nThink of social media as an afterhours networking event. There is always “that guy” who pushes the hard sell to anyone who will listen. Don’t be this person; no one is going to “like” you. Instead, have an open and honest dialogue that shows your expertise.<a href=\"http://www.brandiron.net/wp-content/uploads/2012/05/pushy-sales-guy-1.png\"><img class=\"alignright size-medium wp-image-1773\" src=\"http://www.brandiron.net/wp-content/uploads/2012/05/pushy-sales-guy-1-300x267.png\" alt=\"\" width=\"300\" height=\"267\" /></a>\r\n\r\nWith this approach, you will build relationships that turn to increased business. Don’t get antsy; a commitment to relationship building will yield result.\r\n…and remember social media marketing is like butter, not just because its cheap, but because its great with other things and terrible by itself. To start getting the full impact of social media marketing, it must be paired with a larger integrated marketing program.','The 80-20 Rule: The Secret to Social Media Marketing','','inherit','closed','open','','1771-revision-2','','','2012-05-24 21:57:47','2012-05-24 21:57:47','',1771,'http://www.brandiron.net/general/1771-revision-2/',0,'revision','',0),(1778,1,'2011-05-30 16:13:58','2011-05-30 16:13:58','Hailing from England, Jon brings his graphic design talent to the Brand Iron team from British perspective. His favorite things about living in Colorado? Huevos rancheros, actual mountains, sweet tea and the many bike paths. Jon loves seeing the design process through from it\'s inception to the finished product of a unique logo or well executed collateral. When he’s not scrutinizing the finer typographic details of his work, you may see him thrashing around Denver on an old steel road bike.','Jon Lambert','','publish','closed','open','','jon-lambert','','','2013-08-21 17:10:19','2013-08-21 17:10:19','',0,'http://www.brandiron.net/?p=1778',0,'post','',0),(1779,1,'2012-05-30 16:13:04','2012-05-30 16:13:04','Bio coming soon','Jon Lambert','','inherit','closed','open','','1778-revision','','','2012-05-30 16:13:04','2012-05-30 16:13:04','',1778,'http://www.brandiron.net/general/1778-revision/',0,'revision','',0),(1780,1,'2012-05-30 16:13:18','2012-05-30 16:13:18','Bio coming soon','Jon Lambert','','inherit','closed','open','','1778-revision-2','','','2012-05-30 16:13:18','2012-05-30 16:13:18','',1778,'http://www.brandiron.net/general/1778-revision-2/',0,'revision','',0),(1781,1,'2012-05-30 16:14:18','2012-05-30 16:14:18','Bio coming soon','Jon Lambert','','inherit','closed','open','','1778-revision-3','','','2012-05-30 16:14:18','2012-05-30 16:14:18','',1778,'http://www.brandiron.net/general/1778-revision-3/',0,'revision','',0),(1782,1,'2012-05-30 16:15:40','2012-05-30 16:15:40','Bio coming soon','Jon Lambert','','inherit','closed','open','','1778-revision-4','','','2012-05-30 16:15:40','2012-05-30 16:15:40','',1778,'http://www.brandiron.net/general/1778-revision-4/',0,'revision','',0),(1783,1,'2011-10-20 16:43:38','2011-10-20 16:43:38','As the official Brand Iron mascot, Patches works tirelessly to maintain the agency’s high level of morale and team spirit. She high-fives for quality design concepts and flips for creative brand strategy, (as long as we keep the treats coming.) When she isn’t running laps around the office, you can find her taking turns with her second in command, Beastly the boxer, keeping a keen watch of the front door.','Patches','','inherit','closed','open','','1261-revision-5','','','2011-10-20 16:43:38','2011-10-20 16:43:38','',1261,'http://www.brandiron.net/general/1261-revision-5/',0,'revision','',0),(1784,1,'2012-05-30 16:18:11','2012-05-30 16:18:11','Bio coming soon','Jon Lambert','','inherit','closed','open','','1778-revision-5','','','2012-05-30 16:18:11','2012-05-30 16:18:11','',1778,'http://www.brandiron.net/general/1778-revision-5/',0,'revision','',0),(1785,1,'2012-05-30 16:23:32','2012-05-30 16:23:32','','phototocome','','inherit','closed','open','','phototocome-3','','','2012-05-30 16:23:32','2012-05-30 16:23:32','',1778,'http://www.brandiron.net/wp-content/uploads/2011/05/phototocome.jpg',0,'attachment','image/jpeg',0),(1786,1,'2012-05-30 16:22:31','2012-05-30 16:22:31','Bio coming soon','Jon Lambert','','inherit','closed','open','','1778-revision-6','','','2012-05-30 16:22:31','2012-05-30 16:22:31','',1778,'http://www.brandiron.net/general/1778-revision-6/',0,'revision','',0),(1787,1,'2012-05-30 16:23:42','2012-05-30 16:23:42','Bio coming soon','Jon Lambert','','inherit','closed','open','','1778-revision-7','','','2012-05-30 16:23:42','2012-05-30 16:23:42','',1778,'http://www.brandiron.net/general/1778-revision-7/',0,'revision','',0),(1788,1,'2012-05-30 16:48:21','2012-05-30 16:48:21','Hailing from England, Jon brings his graphic design talent to the Brand Iron team from British perspective. His favorite things about living in Colorado?  Huevos rancheros, actual mountains, sweet tea and the many bike paths. Jon loves seeing the design process through from it\'s inception to the finished product of a unique logo or well executed collateral. When he’s not scrutinizing the finer typographic details of his work, you may see him thrashing around Denver on an old steel road bike.','Jon Lambert','','inherit','closed','open','','1778-autosave','','','2012-05-30 16:48:21','2012-05-30 16:48:21','',1778,'http://www.brandiron.net/general/1778-autosave/',0,'revision','',0),(1792,1,'2012-05-30 16:47:18','2012-05-30 16:47:18','Hailing from England, Jon brings his graphic design talent to the Brand Iron team from British perspective. His favorite things about living in Colorado?  Huevos rancheros, actual mountains, sweet tea and the many bike paths. Jon loves seeing the design process through from it\'s inception to the finished product of a unique logo or well executed collateral. When he’s not scrutinizing the finer typographic details of his work, you may see him thrashing around Denver on an old steel road bike.','Jon Lambert','','inherit','closed','open','','1778-revision-11','','','2012-05-30 16:47:18','2012-05-30 16:47:18','',1778,'http://www.brandiron.net/general/1778-revision-11/',0,'revision','',0),(1789,1,'2012-05-30 16:24:21','2012-05-30 16:24:21','Bio coming soon','Jon Lambert','','inherit','closed','open','','1778-revision-8','','','2012-05-30 16:24:21','2012-05-30 16:24:21','',1778,'http://www.brandiron.net/general/1778-revision-8/',0,'revision','',0),(1791,1,'2012-05-30 16:46:20','2012-05-30 16:46:20','Hailing from England, Jon brings his graphic design talent to the Brand Iron team from British perspective. nHis favorite things about living in Colorado?  Huevos rancheros, actual mountains, sweet tea and the many bike paths. Jon loves seeing the design process through from it\'s inception to the finished product of a unique logo or well executed collateral. When he’s not scrutinizing the finer typographic details of his work, you may see him thrashing around Denver on an old steel road bike.','Jon Lambert','','inherit','closed','open','','1778-revision-10','','','2012-05-30 16:46:20','2012-05-30 16:46:20','',1778,'http://www.brandiron.net/general/1778-revision-10/',0,'revision','',0),(1790,1,'2012-05-30 16:41:51','2012-05-30 16:41:51','Hailing from England, Jon brings his graphic design talent to the Brand Iron team from a British perspective. <span style=\"font-family: Arial;\">His favorite things about living in Colorado?  Huevos rancheros, actual mountains, sweet tea and the many bike paths. </span>Jon loves seeing the design process through from it\'s inception to the finished product of a unique logo or well executed collateral.<span style=\"font-family: Arial;\"> When he’s not scrutinizing the finer typographic details of his work, you may see him thrashing around Denver on an old steel road bike. </span>','Jon Lambert','','inherit','closed','open','','1778-revision-9','','','2012-05-30 16:41:51','2012-05-30 16:41:51','',1778,'http://www.brandiron.net/general/1778-revision-9/',0,'revision','',0),(1793,1,'2012-04-19 16:09:34','2012-04-19 16:09:34','Joseph has a passion for problem solving which is fueled by a never-ending supply of caffeine and cravings for sushi.  Joe is a master at Network Engineering and has extensive LAMP stack knowledge.  When he\'s not riding his bike into work or watching hockey you can find him focused on tailoring code for a client\'s website or content management system.','Joseph Rajewski','','inherit','closed','open','','1647-revision-12','','','2012-04-19 16:09:34','2012-04-19 16:09:34','',1647,'http://www.brandiron.net/general/1647-revision-12/',0,'revision','',0),(1795,1,'2012-06-01 15:01:20','2012-06-01 15:01:20','','phototocome','','inherit','closed','open','','phototocome-4','','','2012-06-01 15:01:20','2012-06-01 15:01:20','',0,'http://www.brandiron.net/wp-content/uploads/2012/06/phototocome.jpg',0,'attachment','image/jpeg',0),(1796,1,'2012-06-01 15:01:31','2012-06-01 15:01:31','','phototocome','','inherit','closed','open','','phototocome-5','','','2012-06-01 15:01:31','2012-06-01 15:01:31','',0,'http://www.brandiron.net/wp-content/uploads/2012/06/phototocome1.jpg',0,'attachment','image/jpeg',0),(2758,1,'2013-04-15 15:04:56','2013-04-15 15:04:56','','AS','','inherit','open','open','','as','','','2013-04-15 15:04:56','2013-04-15 15:04:56','',0,'http://www.brandiron.net/wp-content/uploads/2011/03/AS.png',0,'attachment','image/png',0),(2695,1,'2013-02-05 16:59:05','2013-02-05 16:59:05','After spending much of the last eight years developing strategic partnerships for professional sports teams, Brendan traded his spikes for spurs and joined the team at Brand Iron.  Drawing upon a diverse background in law, financial services, marketing and advertising, he blends that corporate experience with an entrepreneurial spirit to help his clients reach the next level of business success. In his spare time, he chases his three young children around the homestead.','Brendan Falvey','','inherit','closed','open','','2663-revision-6','','','2013-02-05 16:59:05','2013-02-05 16:59:05','',2663,'http://www.brandiron.net/general/2663-revision-6/',0,'revision','',0),(2909,1,'2013-06-17 17:35:43','2013-06-17 17:35:43','<a href=\"http://www.brandiron.net/?attachment_id=2902\" rel=\"attachment wp-att-2902\"><img class=\"size-medium wp-image-2902 alignleft\" title=\"FB\" src=\"http://www.brandiron.net/wp-content/uploads/2013/06/FB-300x174.png\" alt=\"\" width=\"300\" height=\"174\" /></a>\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\nBlog Entry: #Facebook\r\n\r\n&nbsp;\r\n\r\nFacebook is now using hashtags just like Twitter, Instagram, Pinterest, and Tumblr in order to search for content and photos. The Silicon Valley social media conglomerate announced Wednesday that they have rolled out the hash tag function.\r\n\r\n&nbsp;\r\n\r\nThe hashtag is a tool that allows users to add the # symbol to signify a specific topic or buzz word discussed in a post, status, or photo. Using the hashtag allows the content to become searchable in an organized and categorized format.\r\n\r\n&nbsp;\r\n\r\nThe hashtag is useful because it brings specific conversations to the surface and can create trending information about public events, people, and topics.  Additionally, users can use the hashtag to control their audience and topic for their posts. Facebook has created these functionalities for the hashtag:\r\n\r\n&nbsp;\r\n<ol>\r\n	<li>Search for a specific hashtag from your search bar. For Example, #NBAFinals</li>\r\n	<li>Click on hashtags that originate on other services, such as Instagram.</li>\r\n	<li>Compose posts directly from the hashtag feed and search results.</li>\r\n</ol>\r\n&nbsp;\r\n\r\nFacebook has added that they will continue to release more features that help people discover more conversations around the world.\r\n\r\n<a href=\"http://www.brandiron.net/?attachment_id=2903\" rel=\"attachment wp-att-2903\"><img class=\"alignleft size-medium wp-image-2903\" title=\"NBA\" src=\"http://www.brandiron.net/wp-content/uploads/2013/06/NBA-300x150.png\" alt=\"\" width=\"300\" height=\"150\" /></a>\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\nUtilizing hashtags can be an effective marketing and branding tactic; by categorizing a topic with a hashtag it is then associated with that content. Therefore you can associate specific searchable words with your business or products with the possibility of a viral response.\r\n\r\n&nbsp;\r\n\r\nCheck out the Facebook press release here:\r\n\r\n&nbsp;\r\n\r\nhttp://newsroom.fb.com/News/633/Public-Conversations-on-Facebook','','','inherit','open','open','','2901-revision-6','','','2013-06-17 17:35:43','2013-06-17 17:35:43','',2901,'http://www.brandiron.net/general/2901-revision-6/',0,'revision','',0),(2760,1,'2013-04-15 15:04:27','2013-04-15 15:04:27','Bio coming soon','Genna Gallegos','','inherit','open','open','','2688-revision-6','','','2013-04-15 15:04:27','2013-04-15 15:04:27','',2688,'http://www.brandiron.net/general/2688-revision-6/',0,'revision','',0),(2693,1,'2013-04-15 15:13:09','2013-04-15 15:13:09','A Colorado native, Genna is the master of organization and good office moral. With a positive attitude and a knack for detail, Genna is the herder of cats at the Brand Iron office. When she’s not at work, you can find her at the gym or in the kitchen trying out the newest gluten free or paleo recipe she’s stumbled upon. Eager to learn new things, she is very excited to have entered into the world of marketing.\n<div><span style=\"color: #222222; font-family: Arial; font-size: 15px; line-height: 17px; background-color: #ffffff;\">\n</span></div>','Genna Gallegos','','inherit','closed','open','','2688-autosave','','','2013-04-15 15:13:09','2013-04-15 15:13:09','',2688,'http://www.brandiron.net/general/2688-autosave/',0,'revision','',0),(1804,16,'2012-06-04 22:29:00','2012-06-04 22:29:00','The importance of marketing to a diverse demographic is becoming increasingly important for many brewers as the youthful African American and Hispanic populations come of drinking age. What this means is less ads and marketing materials touting the traditional white, frat boy image and more spots featuring a crossover appeal.  According to Paul Chibe, Anheuser-Bush InBev’s Vice President of U.S Marketing, “Ethnic marketing is now the mainstream”.\r\n\r\n<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/Miller_Lite_Great_Serve_Spanish_Ad10.jpg\"><img class=\"aligncenter size-medium wp-image-1845\" title=\"Miller_Lite_Great_Serve_Spanish_Ad\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/Miller_Lite_Great_Serve_Spanish_Ad10-300x114.jpg\" alt=\"\" width=\"300\" height=\"114\" /></a>\r\n\r\nThis trend, however, should not be confused with segmentation, as many brands have found better success with more inclusive general marketing. Brands that are adopting this approach, such as Bud Light, Miller Lite and Coors Light, are often reaping the rewards and receiving higher perception scores among millennial African Americans and Hispanic youth. Coors Light, a brand which has generally under performed in minority markets, saw all of last year’s growth powered by ethnic markets, and is doing more testing with general-market ads within African American and Hispanic communities “to make sure they see themselves in the work just as much as the overall market does,” said Al Patel, VP-multi-cultural marketing for Miller Coors. However, it’s not just a trend of multi-racial inclusion that we’re seeing in beer marketing and advertising, it’s a blurring of the lines as well. Take, for example, a Coors Light advertisement which features hip-hop artist Ice Cube arguing with a Coors Light about who is, in fact, colder. While the advertisement was originally conceived as an African American-targeted campaign, it stole the show when it debuted at a distributors meeting in front of an overwhelmingly white crowd of wholesalers, and has gone on to be well received by viewers of all ethnic backgrounds. With the rapidly changing demographics of the United States, these marketers and advertisers are smart to get on board with inclusive marketing sooner rather than later.\r\n\r\n<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/coorslight-cube_Blue4.jpg\"><img class=\"aligncenter size-medium wp-image-1852\" title=\"coorslight-cube_Blue\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/coorslight-cube_Blue4-300x135.jpg\" alt=\"\" width=\"300\" height=\"135\" /></a>','Beer Turns Inclusive','','publish','closed','open','','alcohol-turns-inclusive','','','2012-06-04 22:33:34','2012-06-04 22:33:34','',0,'http://www.brandiron.net/?p=1804',0,'post','',0),(1805,16,'2012-06-04 22:02:59','2012-06-04 22:02:59','','coorslight-cube_Blue','','inherit','closed','open','','coorslight-cube_blue','','','2012-06-04 22:02:59','2012-06-04 22:02:59','',1804,'http://www.brandiron.net/wp-content/uploads/2012/06/coorslight-cube_Blue.jpg',0,'attachment','image/jpeg',0),(1806,16,'2012-06-04 22:03:47','2012-06-04 22:03:47','The importance of marketing to a diverse demographic is becoming increasingly important for many brewers as the youthful African American and Hispanic populations come of drinking age. What this means is less ads and marketing materials touting the traditional white frat boy image and more spots featuring a crossover appeal.  According to Paul Chibe, Anheuser-Bush InBev’s Vice President of U.S Marketing, “Ethnic marketing is now the mainstream”.\n\nThis trend, however, should not be confused with segmentation, as many brands have found better success with more inclusive general marketing. Brands that are adopting this approach, such as Bud Light, Miller Lite and Coors Light, are often reaping the rewards and receiving higher perception scores among millennial African Americans and Hispanic youth. Coors Light, a brand which has generally under performed in minority markets, saw all of last year’s growth powered by ethnic markets, and is doing more testing with general-market ads within African American and Hispanic communities “to make sure they see themselves in the work just as much as the overall market does,” said Al Patel, VP-multi-cultural marketing for Miller Coors. However, it’s not just a trend of multi-racial inclusion that we’re seeing in beer marketing and advertising, it’s a blurring of the lines as well. Take, for example, a Coors Light advertisement which features hip-hop artist Ice Cube arguing with a Coors Light about who is, in fact, colder.\n\n<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/coorslight-cube_Blue.jpg\"><img class=\"aligncenter size-medium wp-image-1805\" title=\"coorslight-cube_Blue\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/coorslight-cube_Blue-300x135.jpg\" alt=\"\" width=\"300\" height=\"135\" /></a>\n\nWhile the advertisement was originally conceived as an African American-targeted campaign, it stole the show when it debuted at a distributers meeting in front of an overwhelmingly white crowd of wholesalers, and has gone on to be well received by viewers of all ethnicities. With the rapidly changing demographics of the United States, these marketers and advertisers are smart to get on board with inclusive marketing sooner rather than later.','Alcohol Turns Inclusive','','inherit','closed','open','','1804-revision','','','2012-06-04 22:03:47','2012-06-04 22:03:47','',1804,'http://www.brandiron.net/general/1804-revision/',0,'revision','',0),(1807,16,'2012-06-04 22:07:43','2012-06-04 22:07:43','','bud-light','','inherit','closed','open','','bud-light','','','2012-06-04 22:07:43','2012-06-04 22:07:43','',1804,'http://www.brandiron.net/wp-content/uploads/2012/06/bud-light.gif',0,'attachment','image/gif',0),(1808,16,'2012-06-04 22:04:47','2012-06-04 22:04:47','The importance of marketing to a diverse demographic is becoming increasingly important for many brewers as the youthful African American and Hispanic populations come of drinking age. What this means is less ads and marketing materials touting the traditional white frat boy image and more spots featuring a crossover appeal.  According to Paul Chibe, Anheuser-Bush InBev’s Vice President of U.S Marketing, “Ethnic marketing is now the mainstream”.\n\nThis trend, however, should not be confused with segmentation, as many brands have found better success with more inclusive general marketing. Brands that are adopting this approach, such as Bud Light, Miller Lite and Coors Light, are often reaping the rewards and receiving higher perception scores among millennial African Americans and Hispanic youth. Coors Light, a brand which has generally under performed in minority markets, saw all of last year’s growth powered by ethnic markets, and is doing more testing with general-market ads within African American and Hispanic communities “to make sure they see themselves in the work just as much as the overall market does,” said Al Patel, VP-multi-cultural marketing for Miller Coors. However, it’s not just a trend of multi-racial inclusion that we’re seeing in beer marketing and advertising, it’s a blurring of the lines as well. Take, for example, a Coors Light advertisement which features hip-hop artist Ice Cube arguing with a Coors Light about who is, in fact, colder.\n\n<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/coorslight-cube_Blue.jpg\"><img class=\"aligncenter size-medium wp-image-1805\" title=\"coorslight-cube_Blue\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/coorslight-cube_Blue-300x135.jpg\" alt=\"\" width=\"300\" height=\"135\" /></a>While the advertisement was originally conceived as an African American-targeted campaign, it stole the show when it debuted at a distributers meeting in front of an overwhelmingly white crowd of wholesalers, and has gone on to be well received by viewers of all ethnicities. With the rapidly changing demographics of the United States, these marketers and advertisers are smart to get on board with inclusive marketing sooner rather than later.','Alcohol Turns Inclusive','','inherit','closed','open','','1804-revision-2','','','2012-06-04 22:04:47','2012-06-04 22:04:47','',1804,'http://www.brandiron.net/general/1804-revision-2/',0,'revision','',0),(1809,16,'2012-06-04 22:08:28','2012-06-04 22:08:28','','bud-light','','inherit','closed','open','','bud-light-2','','','2012-06-04 22:08:28','2012-06-04 22:08:28','',1804,'http://www.brandiron.net/wp-content/uploads/2012/06/bud-light1.gif',0,'attachment','image/gif',0),(1810,16,'2012-06-04 22:09:04','2012-06-04 22:09:04','','bud-light','','inherit','closed','open','','bud-light-3','','','2012-06-04 22:09:04','2012-06-04 22:09:04','',1804,'http://www.brandiron.net/wp-content/uploads/2012/06/bud-light2.gif',0,'attachment','image/gif',0),(1811,16,'2012-06-04 22:08:07','2012-06-04 22:08:07','The importance of marketing to a diverse demographic is becoming increasingly important<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/bud-light.gif\"><img class=\"alignright size-medium wp-image-1807\" title=\"bud-light\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/bud-light-300x224.gif\" alt=\"\" width=\"300\" height=\"224\" /></a> for many brewers as the youthful African American and Hispanic populations come of drinking age. What this means is less ads and marketing materials touting the traditional white frat boy image and more spots featuring a crossover appeal.  According to Paul Chibe, Anheuser-Bush InBev’s Vice President of U.S Marketing, “Ethnic marketing is now the mainstream”.\r\n\r\nThis trend, however, should not be confused with segmentation, as many brands have found better success with more inclusive general marketing. Brands that are adopting this approach, such as Bud Light, Miller Lite and Coors Light, are often reaping the rewards and receiving higher perception scores among millennial African Americans and Hispanic youth. Coors Light, a brand which has generally under performed in minority markets, saw all of last year’s growth powered by ethnic markets, and is doing more testing with general-market ads within African American and Hispanic communities “to make sure they see themselves in the work just as much as the overall market does,” said Al Patel, VP-multi-cultural marketing for Miller Coors. However, it’s not just a trend of multi-racial inclusion that we’re seeing in beer marketing and advertising, it’s a blurring of the lines as well. Take, for example, a Coors Light advertisement which features hip-hop artist Ice Cube arguing with a Coors Light about who is, in fact, colder.\r\n\r\n<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/coorslight-cube_Blue.jpg\"><img class=\"aligncenter size-medium wp-image-1805\" title=\"coorslight-cube_Blue\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/coorslight-cube_Blue-300x135.jpg\" alt=\"\" width=\"300\" height=\"135\" /></a>While the advertisement was originally conceived as an African American-targeted campaign, it stole the show when it debuted at a distributors meeting in front of an overwhelmingly white crowd of wholesalers, and has gone on to be well received by viewers of all ethnicities. With the rapidly changing demographics of the United States, these marketers and advertisers are smart to get on board with inclusive marketing sooner rather than later.','Alcohol Turns Inclusive','','inherit','closed','open','','1804-revision-3','','','2012-06-04 22:08:07','2012-06-04 22:08:07','',1804,'http://www.brandiron.net/general/1804-revision-3/',0,'revision','',0),(1812,16,'2012-06-04 22:09:49','2012-06-04 22:09:49','','bud-light','','inherit','closed','open','','bud-light-4','','','2012-06-04 22:09:49','2012-06-04 22:09:49','',1804,'http://www.brandiron.net/wp-content/uploads/2012/06/bud-light3.gif',0,'attachment','image/gif',0),(1813,16,'2012-06-04 22:09:16','2012-06-04 22:09:16','The importance of marketing to a diverse demographic is becoming<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/bud-light2.gif\"><img class=\"alignright size-medium wp-image-1810\" title=\"bud-light\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/bud-light2-300x224.gif\" alt=\"\" width=\"300\" height=\"224\" /></a> increasingly important\r\nfor many brewers as the youthful African American and Hispanic populations come of drinking age. What this means is less ads and marketing materials touting the traditional white frat boy image and more spots featuring a crossover appeal.  According to Paul Chibe, Anheuser-Bush InBev’s Vice President of U.S Marketing, “Ethnic marketing is now the mainstream”.\r\n\r\nThis trend, however, should not be confused with segmentation, as many brands have found better success with more inclusive general marketing. Brands that are adopting this approach, such as Bud Light, Miller Lite and Coors Light, are often reaping the rewards and receiving higher perception scores among millennial African Americans and Hispanic youth. Coors Light, a brand which has generally under performed in minority markets, saw all of last year’s growth powered by ethnic markets, and is doing more testing with general-market ads within African American and Hispanic communities “to make sure they see themselves in the work just as much as the overall market does,” said Al Patel, VP-multi-cultural marketing for Miller Coors. However, it’s not just a trend of multi-racial inclusion that we’re seeing in beer marketing and advertising, it’s a blurring of the lines as well. Take, for example, a Coors Light advertisement which features hip-hop artist Ice Cube arguing with a Coors Light about who is, in fact, colder.\r\n\r\n<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/coorslight-cube_Blue.jpg\"><img class=\"aligncenter size-medium wp-image-1805\" title=\"coorslight-cube_Blue\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/coorslight-cube_Blue-300x135.jpg\" alt=\"\" width=\"300\" height=\"135\" /></a>While the advertisement was originally conceived as an African American-targeted campaign, it stole the show when it debuted at a distributors meeting in front of an overwhelmingly white crowd of wholesalers, and has gone on to be well received by viewers of all ethnicities. With the rapidly changing demographics of the United States, these marketers and advertisers are smart to get on board with inclusive marketing sooner rather than later.','Alcohol Turns Inclusive','','inherit','closed','open','','1804-revision-4','','','2012-06-04 22:09:16','2012-06-04 22:09:16','',1804,'http://www.brandiron.net/general/1804-revision-4/',0,'revision','',0),(1814,16,'2012-06-04 22:10:27','2012-06-04 22:10:27','','bud-light','','inherit','closed','open','','bud-light-5','','','2012-06-04 22:10:27','2012-06-04 22:10:27','',1804,'http://www.brandiron.net/wp-content/uploads/2012/06/bud-light4.gif',0,'attachment','image/gif',0),(1815,16,'2012-06-04 22:09:58','2012-06-04 22:09:58','The importance of marketing to a diverse demographic is becoming increasingly important<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/bud-light3.gif\"><img class=\"alignright size-medium wp-image-1812\" title=\"bud-light\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/bud-light3-300x224.gif\" alt=\"\" width=\"300\" height=\"224\" /></a>\r\nfor many brewers as the youthful African American and Hispanic populations come of drinking age. What this means is less ads and marketing materials touting the traditional white frat boy image and more spots featuring a crossover appeal.  According to Paul Chibe, Anheuser-Bush InBev’s Vice President of U.S Marketing, “Ethnic marketing is now the mainstream”.\r\n\r\nThis trend, however, should not be confused with segmentation, as many brands have found better success with more inclusive general marketing. Brands that are adopting this approach, such as Bud Light, Miller Lite and Coors Light, are often reaping the rewards and receiving higher perception scores among millennial African Americans and Hispanic youth. Coors Light, a brand which has generally under performed in minority markets, saw all of last year’s growth powered by ethnic markets, and is doing more testing with general-market ads within African American and Hispanic communities “to make sure they see themselves in the work just as much as the overall market does,” said Al Patel, VP-multi-cultural marketing for Miller Coors. However, it’s not just a trend of multi-racial inclusion that we’re seeing in beer marketing and advertising, it’s a blurring of the lines as well. Take, for example, a Coors Light advertisement which features hip-hop artist Ice Cube arguing with a Coors Light about who is, in fact, colder.\r\n\r\n<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/coorslight-cube_Blue.jpg\"><img class=\"aligncenter size-medium wp-image-1805\" title=\"coorslight-cube_Blue\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/coorslight-cube_Blue-300x135.jpg\" alt=\"\" width=\"300\" height=\"135\" /></a>While the advertisement was originally conceived as an African American-targeted campaign, it stole the show when it debuted at a distributors meeting in front of an overwhelmingly white crowd of wholesalers, and has gone on to be well received by viewers of all ethnicities. With the rapidly changing demographics of the United States, these marketers and advertisers are smart to get on board with inclusive marketing sooner rather than later.','Alcohol Turns Inclusive','','inherit','closed','open','','1804-revision-5','','','2012-06-04 22:09:58','2012-06-04 22:09:58','',1804,'http://www.brandiron.net/general/1804-revision-5/',0,'revision','',0),(1816,16,'2012-06-04 22:11:58','2012-06-04 22:11:58','','Miller_Lite_Great_Serve_Spanish_Ad','','inherit','closed','open','','miller_lite_great_serve_spanish_ad','','','2012-06-04 22:11:58','2012-06-04 22:11:58','',1804,'http://www.brandiron.net/wp-content/uploads/2012/06/Miller_Lite_Great_Serve_Spanish_Ad.jpg',0,'attachment','image/jpeg',0),(1817,16,'2012-06-04 22:10:39','2012-06-04 22:10:39','<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/bud-light4.gif\"><img class=\"alignleft size-medium wp-image-1814\" title=\"bud-light\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/bud-light4-300x224.gif\" alt=\"\" width=\"300\" height=\"224\" /></a>The importance of marketing to a diverse demographic is becoming increasingly important for many brewers as the youthful African American and Hispanic populations come of drinking age. What this means is less ads and marketing materials touting the traditional white frat boy image and more spots featuring a crossover appeal.  According to Paul Chibe, Anheuser-Bush InBev’s Vice President of U.S Marketing, “Ethnic marketing is now the mainstream”.\r\n\r\nThis trend, however, should not be confused with segmentation, as many brands have found better success with more inclusive general marketing. Brands that are adopting this approach, such as Bud Light, Miller Lite and Coors Light, are often reaping the rewards and receiving higher perception scores among millennial African Americans and Hispanic youth. Coors Light, a brand which has generally under performed in minority markets, saw all of last year’s growth powered by ethnic markets, and is doing more testing with general-market ads within African American and Hispanic communities “to make sure they see themselves in the work just as much as the overall market does,” said Al Patel, VP-multi-cultural marketing for Miller Coors. However, it’s not just a trend of multi-racial inclusion that we’re seeing in beer marketing and advertising, it’s a blurring of the lines as well. Take, for example, a Coors Light advertisement which features hip-hop artist Ice Cube arguing with a Coors Light about who is, in fact, colder.\r\n\r\n<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/coorslight-cube_Blue.jpg\"><img class=\"aligncenter size-medium wp-image-1805\" title=\"coorslight-cube_Blue\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/coorslight-cube_Blue-300x135.jpg\" alt=\"\" width=\"300\" height=\"135\" /></a>While the advertisement was originally conceived as an African American-targeted campaign, it stole the show when it debuted at a distributors meeting in front of an overwhelmingly white crowd of wholesalers, and has gone on to be well received by viewers of all ethnicities. With the rapidly changing demographics of the United States, these marketers and advertisers are smart to get on board with inclusive marketing sooner rather than later.','Alcohol Turns Inclusive','','inherit','closed','open','','1804-revision-6','','','2012-06-04 22:10:39','2012-06-04 22:10:39','',1804,'http://www.brandiron.net/general/1804-revision-6/',0,'revision','',0),(1818,16,'2012-06-04 22:13:22','2012-06-04 22:13:22','','Miller_Lite_Great_Serve_Spanish_Ad','','inherit','closed','open','','miller_lite_great_serve_spanish_ad-2','','','2012-06-04 22:13:22','2012-06-04 22:13:22','',1804,'http://www.brandiron.net/wp-content/uploads/2012/06/Miller_Lite_Great_Serve_Spanish_Ad1.jpg',0,'attachment','image/jpeg',0),(1819,16,'2012-06-04 22:12:24','2012-06-04 22:12:24','<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/bud-light4.gif\"><img class=\"alignleft size-medium wp-image-1814\" title=\"bud-light\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/bud-light4-300x224.gif\" alt=\"\" width=\"300\" height=\"224\" /></a>The importance of marketing to a diverse demographic is becoming increasingly important for many brewers as the youthful African American and Hispanic populations come of drinking age. What this means is less ads and marketing materials touting the traditional white frat boy image and more spots featuring a crossover appeal.  According to Paul Chibe, Anheuser-Bush InBev’s Vice President of U.S Marketing, “Ethnic marketing is now the mainstream”.\r\n\r\nThis trend, however, should not be confused with segmentation, as many brands have found better success with more inclusive general marketing. Brands that are adopting this approach, such as Bud Light, Miller Lite and Coors Light, are often reaping the rewards and receiving higher perception scores among millennial African Americans and Hispanic youth. Coors Light, a brand which has generally under performed in minority markets, saw all of last year’s growth powered by ethnic markets, and is doing more testing with general-market ads within African American and Hispanic communities “to make sure they see themselves in the work just as much as the overall market does,” said Al Patel, VP-multi-cultural marketing for Miller Coors. However, it’s not just a trend of multi-racial inclusion that we’re seeing in beer marketing and advertising, it’s a blurring of the lines as well. Take, for example, a Coors Light advertisement which features hip-hop artist Ice Cube arguing with a Coors Light about who is, in fact, colder.\r\n\r\n<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/coorslight-cube_Blue.jpg\"><img class=\"aligncenter size-medium wp-image-1805\" title=\"coorslight-cube_Blue\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/coorslight-cube_Blue-300x135.jpg\" alt=\"\" width=\"300\" height=\"135\" /></a>While the advertisement was originally conceived as an African American-targeted <a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/Miller_Lite_Great_Serve_Spanish_Ad.jpg\"><img class=\"alignright size-medium wp-image-1816\" title=\"Miller_Lite_Great_Serve_Spanish_Ad\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/Miller_Lite_Great_Serve_Spanish_Ad-300x114.jpg\" alt=\"\" width=\"300\" height=\"114\" /></a>campaign, it stole the show when it debuted at a distributors meeting in front of an overwhelmingly white crowd of wholesalers, and has gone on to be well received by viewers of all ethnicities. With the rapidly changing demographics of the United States, these marketers and advertisers are smart to get on board with inclusive marketing sooner rather than later.','Alcohol Turns Inclusive','','inherit','closed','open','','1804-revision-7','','','2012-06-04 22:12:24','2012-06-04 22:12:24','',1804,'http://www.brandiron.net/general/1804-revision-7/',0,'revision','',0),(1820,16,'2012-06-04 22:14:15','2012-06-04 22:14:15','','Miller_Lite_Great_Serve_Spanish_Ad','','inherit','closed','open','','miller_lite_great_serve_spanish_ad-3','','','2012-06-04 22:14:15','2012-06-04 22:14:15','',1804,'http://www.brandiron.net/wp-content/uploads/2012/06/Miller_Lite_Great_Serve_Spanish_Ad2.jpg',0,'attachment','image/jpeg',0),(1821,16,'2012-06-04 22:13:43','2012-06-04 22:13:43','<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/bud-light4.gif\"><img class=\"alignleft size-medium wp-image-1814\" title=\"bud-light\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/bud-light4-300x224.gif\" alt=\"\" width=\"300\" height=\"224\" /></a>The importance of marketing to a diverse demographic is becoming increasingly important for many brewers as the youthful African American and Hispanic populations come of drinking age. What this means is less ads and marketing materials touting the traditional white frat boy image and more spots featuring a crossover appeal.  According to Paul Chibe, Anheuser-Bush InBev’s Vice President of U.S Marketing, “Ethnic marketing is now the mainstream”.\r\n\r\nThis trend, however, should not be confused with segmentation, as many brands have found better success with more inclusive general marketing. Brands that are adopting this approach, such as Bud Light, Miller Lite and Coors Light, are often reaping the rewards and receiving higher perception scores among millennial African Americans and Hispanic youth. Coors Light, a brand which has generally under performed in minority markets, saw all of last year’s growth powered by ethnic markets, and is doing more testing with general-market ads within African American and Hispanic communities “to make sure they see themselves in the work just as much as the overall market does,” said Al Patel, VP-multi-cultural marketing for Miller Coors. However, it’s not just a trend of multi-racial inclusion that we’re seeing in beer marketing and advertising, it’s a blurring of the lines as well. Take, for example, a Coors Light advertisement which features hip-hop artist Ice Cube arguing with a Coors Light about who is, in fact, colder.\r\n\r\n<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/coorslight-cube_Blue.jpg\"><img class=\"aligncenter size-medium wp-image-1805\" title=\"coorslight-cube_Blue\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/coorslight-cube_Blue-300x135.jpg\" alt=\"\" width=\"300\" height=\"135\" /></a>While the advertisement was originally conceived as an<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/Miller_Lite_Great_Serve_Spanish_Ad1.jpg\"><img class=\"alignright size-medium wp-image-1818\" title=\"Miller_Lite_Great_Serve_Spanish_Ad\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/Miller_Lite_Great_Serve_Spanish_Ad1-300x114.jpg\" alt=\"\" width=\"300\" height=\"114\" /></a> African American-targeted\r\ncampaign, it stole the show when it debuted at a distributors meeting in front of an overwhelmingly white crowd of wholesalers, and has gone on to be well received by viewers of all ethnic backgrounds. With the rapidly changing demographics of the United States, these marketers and advertisers are smart to get on board with inclusive marketing sooner rather than later.','Alcohol Turns Inclusive','','inherit','closed','open','','1804-revision-8','','','2012-06-04 22:13:43','2012-06-04 22:13:43','',1804,'http://www.brandiron.net/general/1804-revision-8/',0,'revision','',0),(1822,16,'2012-06-04 22:14:55','2012-06-04 22:14:55','','Miller_Lite_Great_Serve_Spanish_Ad','','inherit','closed','open','','miller_lite_great_serve_spanish_ad-4','','','2012-06-04 22:14:55','2012-06-04 22:14:55','',1804,'http://www.brandiron.net/wp-content/uploads/2012/06/Miller_Lite_Great_Serve_Spanish_Ad3.jpg',0,'attachment','image/jpeg',0),(1823,16,'2012-06-04 22:14:59','2012-06-04 22:14:59','','Miller_Lite_Great_Serve_Spanish_Ad','','inherit','closed','open','','miller_lite_great_serve_spanish_ad-5','','','2012-06-04 22:14:59','2012-06-04 22:14:59','',1804,'http://www.brandiron.net/wp-content/uploads/2012/06/Miller_Lite_Great_Serve_Spanish_Ad4.jpg',0,'attachment','image/jpeg',0),(1824,16,'2012-06-04 22:15:33','2012-06-04 22:15:33','','coorslight-cube_Blue','','inherit','closed','open','','coorslight-cube_blue-2','','','2012-06-04 22:15:33','2012-06-04 22:15:33','',1804,'http://www.brandiron.net/wp-content/uploads/2012/06/coorslight-cube_Blue1.jpg',0,'attachment','image/jpeg',0),(1825,16,'2012-06-04 22:15:55','2012-06-04 22:15:55','','Miller_Lite_Great_Serve_Spanish_Ad','','inherit','closed','open','','miller_lite_great_serve_spanish_ad-6','','','2012-06-04 22:15:55','2012-06-04 22:15:55','',1804,'http://www.brandiron.net/wp-content/uploads/2012/06/Miller_Lite_Great_Serve_Spanish_Ad5.jpg',0,'attachment','image/jpeg',0),(1826,16,'2012-06-04 22:14:24','2012-06-04 22:14:24','<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/bud-light4.gif\"><img class=\"alignleft size-medium wp-image-1814\" title=\"bud-light\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/bud-light4-300x224.gif\" alt=\"\" width=\"300\" height=\"224\" /></a>The importance of marketing to a diverse demographic is becoming increasingly important for many brewers as the youthful African American and Hispanic populations come of drinking age. What this means is less ads and marketing materials touting the traditional white frat boy image and more spots featuring a crossover appeal.  According to Paul Chibe, Anheuser-Bush InBev’s Vice President of U.S Marketing, “Ethnic marketing is now the mainstream”.\r\n\r\nThis trend, however, should not be confused with segmentation, as many brands have found better success with more inclusive general marketing. Brands that are adopting this approach, such as Bud Light, Miller Lite and Coors Light, are often reaping the rewards and receiving higher perception scores among millennial African Americans and Hispanic youth. Coors Light, a brand which has generally under performed in minority markets, saw all of last year’s growth powered by ethnic markets, and is doing more testing with general-market ads within African American and Hispanic communities “to make sure they see themselves in the work just as much as the overall market does,” said Al Patel, VP-multi-cultural marketing for Miller Coors. However, it’s not just a trend of multi-racial inclusion that we’re seeing in beer marketing and advertising, it’s a blurring of the lines as well. Take, for example, a Coors Light advertisement which features hip-hop artist Ice Cube arguing with a Coors Light about who is, in fact, colder.\r\n\r\n<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/coorslight-cube_Blue.jpg\"><img class=\"aligncenter size-medium wp-image-1805\" title=\"coorslight-cube_Blue\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/coorslight-cube_Blue-300x135.jpg\" alt=\"\" width=\"300\" height=\"135\" /></a>While the advertisement was originally conceived as an African American-targeted<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/Miller_Lite_Great_Serve_Spanish_Ad2.jpg\"><img class=\"alignright size-medium wp-image-1820\" title=\"Miller_Lite_Great_Serve_Spanish_Ad\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/Miller_Lite_Great_Serve_Spanish_Ad2-300x114.jpg\" alt=\"\" width=\"300\" height=\"114\" /></a>\r\ncampaign, it stole the show when it debuted at a distributors meeting in front of an overwhelmingly white crowd of wholesalers, and has gone on to be well received by viewers of all ethnic backgrounds. With the rapidly changing demographics of the United States, these marketers and advertisers are smart to get on board with inclusive marketing sooner rather than later.','Alcohol Turns Inclusive','','inherit','closed','open','','1804-revision-9','','','2012-06-04 22:14:24','2012-06-04 22:14:24','',1804,'http://www.brandiron.net/general/1804-revision-9/',0,'revision','',0),(1831,16,'2012-06-04 22:18:23','2012-06-04 22:18:23','','Miller_Lite_Great_Serve_Spanish_Ad','','inherit','closed','open','','miller_lite_great_serve_spanish_ad-8','','','2012-06-04 22:18:23','2012-06-04 22:18:23','',1804,'http://www.brandiron.net/wp-content/uploads/2012/06/Miller_Lite_Great_Serve_Spanish_Ad7.jpg',0,'attachment','image/jpeg',0),(1827,16,'2012-06-04 22:17:08','2012-06-04 22:17:08','','Miller_Lite_Great_Serve_Spanish_Ad','','inherit','closed','open','','miller_lite_great_serve_spanish_ad-7','','','2012-06-04 22:17:08','2012-06-04 22:17:08','',1804,'http://www.brandiron.net/wp-content/uploads/2012/06/Miller_Lite_Great_Serve_Spanish_Ad6.jpg',0,'attachment','image/jpeg',0),(1828,16,'2012-06-04 22:16:04','2012-06-04 22:16:04','<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/bud-light4.gif\"><img class=\"alignleft size-medium wp-image-1814\" title=\"bud-light\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/bud-light4-300x224.gif\" alt=\"\" width=\"300\" height=\"224\" /></a>The importance of marketing to a diverse demographic is becoming increasingly important for many brewers as the youthful African American and Hispanic populations come of drinking age. What this means is less ads and marketing materials touting the traditional white frat boy image and more spots featuring a crossover appeal.  According to Paul Chibe, Anheuser-Bush InBev’s Vice President of U.S Marketing, “Ethnic marketing is now the mainstream”.\r\n\r\nThis trend, however, should not be confused with segmentation, as many brands have<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/Miller_Lite_Great_Serve_Spanish_Ad5.jpg\"><img class=\"alignright size-medium wp-image-1825\" title=\"Miller_Lite_Great_Serve_Spanish_Ad\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/Miller_Lite_Great_Serve_Spanish_Ad5-300x114.jpg\" alt=\"\" width=\"300\" height=\"114\" /></a> found better success with more inclusive general marketing. Brands that are adopting this approach, such as Bud Light, Miller Lite and Coors Light, are often reaping the rewards and receiving higher perception scores among millennial African Americans and Hispanic youth. Coors Light, a brand which has generally under performed in minority markets, saw all of last year’s growth powered by ethnic markets, and is doing more testing with general-market ads within African American and Hispanic communities “to make sure they see themselves in the work just as much as the overall market does,” said Al Patel, VP-multi-cultural marketing for Miller Coors. However, it’s not just a trend of multi-racial inclusion that we’re seeing in beer marketing and advertising, it’s a blurring of the lines as well. Take, for example, a Coors Light advertisement which features hip-hop artist Ice Cube arguing with a Coors Light about who is, in fact, colder.\r\n\r\n<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/coorslight-cube_Blue1.jpg\"><img class=\"alignleft size-medium wp-image-1824\" title=\"coorslight-cube_Blue\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/coorslight-cube_Blue1-300x135.jpg\" alt=\"\" width=\"300\" height=\"135\" /></a>\r\n\r\nWhile the advertisement was originally conceived as an African American-targeted\r\ncampaign, it stole the show when it debuted at a distributors meeting in front of an overwhelmingly white crowd of wholesalers, and has gone on to be well received by viewers of all ethnic backgrounds. With the rapidly changing demographics of the United States, these marketers and advertisers are smart to get on board with inclusive marketing sooner rather than later.','Alcohol Turns Inclusive','','inherit','closed','open','','1804-revision-10','','','2012-06-04 22:16:04','2012-06-04 22:16:04','',1804,'http://www.brandiron.net/general/1804-revision-10/',0,'revision','',0),(1829,16,'2012-06-04 22:17:37','2012-06-04 22:17:37','','coorslight-cube_Blue','','inherit','closed','open','','coorslight-cube_blue-3','','','2012-06-04 22:17:37','2012-06-04 22:17:37','',1804,'http://www.brandiron.net/wp-content/uploads/2012/06/coorslight-cube_Blue2.jpg',0,'attachment','image/jpeg',0),(1830,16,'2012-06-04 22:17:15','2012-06-04 22:17:15','<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/bud-light4.gif\"><img class=\"alignleft size-medium wp-image-1814\" title=\"bud-light\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/bud-light4-300x224.gif\" alt=\"\" width=\"300\" height=\"224\" /></a>The importance of marketing to a diverse demographic is becoming increasingly important for many brewers as the youthful African American and Hispanic populations come of drinking age. What this means is less ads and marketing materials touting the traditional white frat boy image and more spots featuring a crossover appeal.  According to Paul Chibe, Anheuser-Bush InBev’s Vice President of U.S Marketing, “Ethnic marketing is now the mainstream”.\r\n\r\nThis trend, however, should not be confused with segmentation, as many brands have\r\nfound better success with more inclusive general marketing. Brands that are adopting this <a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/Miller_Lite_Great_Serve_Spanish_Ad6.jpg\"><img class=\"alignright size-medium wp-image-1827\" title=\"Miller_Lite_Great_Serve_Spanish_Ad\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/Miller_Lite_Great_Serve_Spanish_Ad6-300x114.jpg\" alt=\"\" width=\"300\" height=\"114\" /></a>approach, such as Bud Light, Miller Lite and Coors Light, are often reaping the rewards and receiving higher perception scores among millennial African Americans and Hispanic youth. Coors Light, a brand which has generally under performed in minority markets, saw all of last year’s growth powered by ethnic markets, and is doing more testing with general-market ads within African American and Hispanic communities “to make sure they see themselves in the work just as much as the overall market does,” said Al Patel, VP-multi-cultural marketing for Miller Coors. However, it’s not just a trend of multi-racial inclusion that we’re seeing in beer marketing and advertising, it’s a blurring of the lines as well. Take, for example, a Coors Light advertisement which features hip-hop artist Ice Cube arguing with a Coors Light about who is, in fact, colder.\r\n\r\n<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/coorslight-cube_Blue1.jpg\"><img class=\"alignleft size-medium wp-image-1824\" title=\"coorslight-cube_Blue\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/coorslight-cube_Blue1-300x135.jpg\" alt=\"\" width=\"300\" height=\"135\" /></a>\r\n\r\nWhile the advertisement was originally conceived as an African American-targeted\r\ncampaign, it stole the show when it debuted at a distributors meeting in front of an overwhelmingly white crowd of wholesalers, and has gone on to be well received by viewers of all ethnic backgrounds. With the rapidly changing demographics of the United States, these marketers and advertisers are smart to get on board with inclusive marketing sooner rather than later.','Alcohol Turns Inclusive','','inherit','closed','open','','1804-revision-11','','','2012-06-04 22:17:15','2012-06-04 22:17:15','',1804,'http://www.brandiron.net/general/1804-revision-11/',0,'revision','',0),(1832,16,'2012-06-04 22:17:44','2012-06-04 22:17:44','<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/bud-light4.gif\"><img class=\"alignleft size-medium wp-image-1814\" title=\"bud-light\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/bud-light4-300x224.gif\" alt=\"\" width=\"300\" height=\"224\" /></a>The importance of marketing to a diverse demographic is becoming increasingly important for many brewers as the youthful African American and Hispanic populations come of drinking age. What this means is less ads and marketing materials touting the traditional white frat boy image and more spots featuring a crossover appeal.  According to Paul Chibe, Anheuser-Bush InBev’s Vice President of U.S Marketing, “Ethnic marketing is now the mainstream”.\r\n\r\nThis trend, however, should not be confused with segmentation, as many brands have\r\nfound better success with more inclusive general marketing. Brands that are adopting this <a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/Miller_Lite_Great_Serve_Spanish_Ad6.jpg\"><img class=\"alignright size-medium wp-image-1827\" title=\"Miller_Lite_Great_Serve_Spanish_Ad\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/Miller_Lite_Great_Serve_Spanish_Ad6-300x114.jpg\" alt=\"\" width=\"300\" height=\"114\" /></a>approach, such as Bud Light, Miller Lite and Coors Light, are often reaping the rewards and receiving higher perception scores among millennial African Americans and Hispanic youth. Coors Light, a brand which has generally under performed in minority markets, saw all of last year’s growth powered by ethnic markets, and is doing more testing with general-market ads within African American and Hispanic communities “to make sure they see themselves in the work just as much as the overall market does,” said Al Patel, VP-multi-cultural marketing for Miller Coors. However, it’s not just a trend of multi-racial inclusion that we’re seeing in beer marketing and advertising, it’s a blurring of the lines as well. Take, for example, a Coors Light advertisement which features hip-hop artist Ice Cube arguing with a Coors Light about who is, in fact, colder.\r\n\r\nWhile the advertisement was originally conceived as an African American-targeted<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/coorslight-cube_Blue2.jpg\"><img class=\"alignright size-medium wp-image-1829\" title=\"coorslight-cube_Blue\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/coorslight-cube_Blue2-300x135.jpg\" alt=\"\" width=\"300\" height=\"135\" /></a>\r\ncampaign, it stole the show when it debuted at a distributors meeting in front of an overwhelmingly white crowd of wholesalers, and has gone on to be well received by viewers of all ethnic backgrounds. With the rapidly changing demographics of the United States, these marketers and advertisers are smart to get on board with inclusive marketing sooner rather than later.','Alcohol Turns Inclusive','','inherit','closed','open','','1804-revision-12','','','2012-06-04 22:17:44','2012-06-04 22:17:44','',1804,'http://www.brandiron.net/general/1804-revision-12/',0,'revision','',0),(1833,16,'2012-06-04 22:18:32','2012-06-04 22:18:32','<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/bud-light4.gif\"><img class=\"alignleft size-medium wp-image-1814\" title=\"bud-light\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/bud-light4-300x224.gif\" alt=\"\" width=\"300\" height=\"224\" /></a>The importance of marketing to a diverse demographic is becoming increasingly important for many brewers as the youthful African American and Hispanic populations come of drinking age. What this means is less ads and marketing materials touting the traditional white frat boy image and more spots featuring a crossover appeal.  According to Paul Chibe, Anheuser-Bush InBev’s Vice President of U.S Marketing, “Ethnic marketing is now the mainstream”.\r\n\r\nThis trend, however, should not be confused with segmentation, as many brands have\r\nfound better success with more inclusive general marketing. Brands that are adopting this\r\napproach, such as Bud Light, Miller Lite and Coors Light, are often reaping the rewards and receiving higher perception scores among millennial African Americans and Hispanic youth. Coors Light, a brand which has generally under performed in minority markets, saw all of last year’s growth powered by ethnic markets, and is doing more testing with general-market ads within African American and Hispanic communities “to make sure they see themselves in the work just as much as the overall market does,” said Al Patel, VP-multi-cultural marketing for Miller Coors.\r\n\r\n<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/Miller_Lite_Great_Serve_Spanish_Ad7.jpg\"><img class=\"aligncenter size-medium wp-image-1831\" title=\"Miller_Lite_Great_Serve_Spanish_Ad\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/Miller_Lite_Great_Serve_Spanish_Ad7-300x114.jpg\" alt=\"\" width=\"300\" height=\"114\" /></a>\r\n\r\nHowever, it’s not just a trend of multi-racial inclusion that we’re seeing in beer marketing and advertising, it’s a blurring of the lines as well. Take, for example, a Coors Light advertisement which features hip-hop artist Ice Cube arguing with a Coors Light about who is, in fact, colder.\r\n\r\nWhile the advertisement was originally conceived as an African American-targeted<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/coorslight-cube_Blue2.jpg\"><img class=\"alignright size-medium wp-image-1829\" title=\"coorslight-cube_Blue\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/coorslight-cube_Blue2-300x135.jpg\" alt=\"\" width=\"300\" height=\"135\" /></a>\r\ncampaign, it stole the show when it debuted at a distributors meeting in front of an overwhelmingly white crowd of wholesalers, and has gone on to be well received by viewers of all ethnic backgrounds. With the rapidly changing demographics of the United States, these marketers and advertisers are smart to get on board with inclusive marketing sooner rather than later.','Alcohol Turns Inclusive','','inherit','closed','open','','1804-revision-13','','','2012-06-04 22:18:32','2012-06-04 22:18:32','',1804,'http://www.brandiron.net/general/1804-revision-13/',0,'revision','',0),(1834,16,'2012-06-04 22:18:46','2012-06-04 22:18:46','<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/bud-light4.gif\"><img class=\"alignleft size-medium wp-image-1814\" title=\"bud-light\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/bud-light4-300x224.gif\" alt=\"\" width=\"300\" height=\"224\" /></a>The importance of marketing to a diverse demographic is becoming increasingly important for many brewers as the youthful African American and Hispanic populations come of drinking age. What this means is less ads and marketing materials touting the traditional white frat boy image and more spots featuring a crossover appeal.  According to Paul Chibe, Anheuser-Bush InBev’s Vice President of U.S Marketing, “Ethnic marketing is now the mainstream”.\r\n\r\nThis trend, however, should not be confused with segmentation, as many brands have\r\nfound better success with more inclusive general marketing. Brands that are adopting this\r\napproach, such as Bud Light, Miller Lite and Coors Light, are often reaping the rewards and receiving higher perception scores among millennial African Americans and Hispanic youth. Coors Light, a brand which has generally under performed in minority markets, saw all of last year’s growth powered by ethnic markets, and is doing more testing with general-market ads within African American and Hispanic communities “to make sure they see themselves in the work just as much as the overall market does,” said Al Patel, VP-multi-cultural marketing for Miller Coors.\r\n\r\n<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/Miller_Lite_Great_Serve_Spanish_Ad7.jpg\"><img class=\"aligncenter size-medium wp-image-1831\" title=\"Miller_Lite_Great_Serve_Spanish_Ad\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/Miller_Lite_Great_Serve_Spanish_Ad7-300x114.jpg\" alt=\"\" width=\"300\" height=\"114\" /></a>\r\n\r\nHowever, it’s not just a trend of multi-racial inclusion that we’re seeing in beer marketing and advertising, it’s a blurring of the lines as well. Take, for example, a Coors Light advertisement which features hip-hop artist Ice Cube arguing with a Coors Light about who is, in fact, colder.\r\n\r\nWhile the advertisement was originally conceived as an African American-targeted<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/coorslight-cube_Blue2.jpg\"><img class=\"alignright size-medium wp-image-1829\" title=\"coorslight-cube_Blue\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/coorslight-cube_Blue2-300x135.jpg\" alt=\"\" width=\"300\" height=\"135\" /></a>\r\ncampaign, it stole the show when it debuted at a distributors meeting in front of an overwhelmingly white crowd of wholesalers, and has gone on to be well received by viewers of all ethnic backgrounds. With the rapidly changing demographics of the United States, these marketers and advertisers are smart to get on board with inclusive marketing sooner rather than later.','Alcohol Turns Inclusive','','inherit','closed','open','','1804-revision-14','','','2012-06-04 22:18:46','2012-06-04 22:18:46','',1804,'http://www.brandiron.net/general/1804-revision-14/',0,'revision','',0),(1835,16,'2012-06-04 22:19:44','2012-06-04 22:19:44','','Miller_Lite_Great_Serve_Spanish_Ad','','inherit','closed','open','','miller_lite_great_serve_spanish_ad-9','','','2012-06-04 22:19:44','2012-06-04 22:19:44','',1804,'http://www.brandiron.net/wp-content/uploads/2012/06/Miller_Lite_Great_Serve_Spanish_Ad8.jpg',0,'attachment','image/jpeg',0),(1836,16,'2012-06-04 22:18:55','2012-06-04 22:18:55','<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/bud-light4.gif\"><img class=\"alignleft size-medium wp-image-1814\" title=\"bud-light\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/bud-light4-300x224.gif\" alt=\"\" width=\"300\" height=\"224\" /></a>The importance of marketing to a diverse demographic is becoming increasingly important for many brewers as the youthful African American and Hispanic populations come of drinking age. What this means is less ads and marketing materials touting the traditional white frat boy image and more spots featuring a crossover appeal.  According to Paul Chibe, Anheuser-Bush InBev’s Vice President of U.S Marketing, “Ethnic marketing is now the mainstream”.\r\n\r\n&nbsp;\r\n\r\nThis trend, however, should not be confused with segmentation, as many brands have\r\nfound better success with more inclusive general marketing. Brands that are adopting this\r\napproach, such as Bud Light, Miller Lite and Coors Light, are often reaping the rewards and receiving higher perception scores among millennial African Americans and Hispanic youth. Coors Light, a brand which has generally under performed in minority markets, saw all of last year’s growth powered by ethnic markets, and is doing more testing with general-market ads within African American and Hispanic communities “to make sure they see themselves in the work just as much as the overall market does,” said Al Patel, VP-multi-cultural marketing for Miller Coors.\r\n\r\n<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/Miller_Lite_Great_Serve_Spanish_Ad7.jpg\"><img class=\"aligncenter size-medium wp-image-1831\" title=\"Miller_Lite_Great_Serve_Spanish_Ad\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/Miller_Lite_Great_Serve_Spanish_Ad7-300x114.jpg\" alt=\"\" width=\"300\" height=\"114\" /></a>\r\n\r\nHowever, it’s not just a trend of multi-racial inclusion that we’re seeing in beer marketing and advertising, it’s a blurring of the lines as well. Take, for example, a Coors Light advertisement which features hip-hop artist Ice Cube arguing with a Coors Light about who is, in fact, colder.\r\n\r\nWhile the advertisement was originally conceived as an African American-targeted<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/coorslight-cube_Blue2.jpg\"><img class=\"alignright size-medium wp-image-1829\" title=\"coorslight-cube_Blue\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/coorslight-cube_Blue2-300x135.jpg\" alt=\"\" width=\"300\" height=\"135\" /></a>\r\ncampaign, it stole the show when it debuted at a distributors meeting in front of an overwhelmingly white crowd of wholesalers, and has gone on to be well received by viewers of all ethnic backgrounds. With the rapidly changing demographics of the United States, these marketers and advertisers are smart to get on board with inclusive marketing sooner rather than later.','Alcohol Turns Inclusive','','inherit','closed','open','','1804-revision-15','','','2012-06-04 22:18:55','2012-06-04 22:18:55','',1804,'http://www.brandiron.net/general/1804-revision-15/',0,'revision','',0),(1839,16,'2012-06-04 22:20:19','2012-06-04 22:20:19','<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/Miller_Lite_Great_Serve_Spanish_Ad8.jpg\"><img class=\"alignleft size-medium wp-image-1835\" title=\"Miller_Lite_Great_Serve_Spanish_Ad\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/Miller_Lite_Great_Serve_Spanish_Ad8-300x114.jpg\" alt=\"\" width=\"300\" height=\"114\" /></a>The importance of marketing to a diverse demographic is becoming increasingly important for many brewers as the youthful African American and Hispanic populations come of drinking age. What this means is less ads and marketing materials touting the traditional white frat boy image and more spots featuring a crossover appeal.  According to Paul Chibe, Anheuser-Bush InBev’s Vice President of U.S Marketing, “Ethnic marketing is now the mainstream”.\r\n\r\nThis trend, however, should not be confused with segmentation, as many brands have found better success with more inclusive general marketing. Brands that are adopting this approach, such as Bud Light, Miller Lite and Coors Light, are often reaping the rewards and receiving higher perception scores among millennial African Americans and Hispanic youth. Coors Light, a brand which has generally under performed in minority markets, saw all of last year’s growth powered by ethnic markets, and is doing more testing with general-market ads within African American and Hispanic communities “to make sure they see themselves in the work just as much as the overall market does,” said Al Patel, VP-multi-cultural marketing for Miller Coors. However, it’s not just a trend of multi-racial inclusion that we’re seeing in beer marketing and advertising, it’s a blurring of the lines as well. Take, for example, a Coors Light advertisement which features hip-hop artist Ice Cube arguing with a Coors Light about who is, in fact, colder.\r\n\r\nWhile the advertisement was originally conceived as an African American-targeted<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/coorslight-cube_Blue2.jpg\"><img class=\"alignright size-medium wp-image-1829\" title=\"coorslight-cube_Blue\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/coorslight-cube_Blue2-300x135.jpg\" alt=\"\" width=\"300\" height=\"135\" /></a>\r\ncampaign, it stole the show when it debuted at a distributors meeting in front of an overwhelmingly white crowd of wholesalers, and has gone on to be well received by viewers of all ethnic backgrounds. With the rapidly changing demographics of the United States, these marketers and advertisers are smart to get on board with inclusive marketing sooner rather than later.','Alcohol Turns Inclusive','','inherit','closed','open','','1804-revision-18','','','2012-06-04 22:20:19','2012-06-04 22:20:19','',1804,'http://www.brandiron.net/general/1804-revision-18/',0,'revision','',0),(1837,16,'2012-06-04 22:19:53','2012-06-04 22:19:53','<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/Miller_Lite_Great_Serve_Spanish_Ad8.jpg\"><img class=\"alignleft size-medium wp-image-1835\" title=\"Miller_Lite_Great_Serve_Spanish_Ad\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/Miller_Lite_Great_Serve_Spanish_Ad8-300x114.jpg\" alt=\"\" width=\"300\" height=\"114\" /></a>The importance of marketing to a diverse demographic is becoming increasingly important for many brewers as the youthful African American and Hispanic populations come of drinking age. What this means is less ads and marketing materials touting the traditional white frat boy image and more spots featuring a crossover appeal.  According to Paul Chibe, Anheuser-Bush InBev’s Vice President of U.S Marketing, “Ethnic marketing is now the mainstream”.\r\n\r\n&nbsp;\r\n\r\nThis trend, however, should not be confused with segmentation, as many brands have\r\nfound better success with more inclusive general marketing. Brands that are adopting this\r\napproach, such as Bud Light, Miller Lite and Coors Light, are often reaping the rewards and receiving higher perception scores among millennial African Americans and Hispanic youth. Coors Light, a brand which has generally under performed in minority markets, saw all of last year’s growth powered by ethnic markets, and is doing more testing with general-market ads within African American and Hispanic communities “to make sure they see themselves in the work just as much as the overall market does,” said Al Patel, VP-multi-cultural marketing for Miller Coors.\r\n\r\n<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/Miller_Lite_Great_Serve_Spanish_Ad7.jpg\"><img class=\"aligncenter size-medium wp-image-1831\" title=\"Miller_Lite_Great_Serve_Spanish_Ad\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/Miller_Lite_Great_Serve_Spanish_Ad7-300x114.jpg\" alt=\"\" width=\"300\" height=\"114\" /></a>\r\n\r\nHowever, it’s not just a trend of multi-racial inclusion that we’re seeing in beer marketing and advertising, it’s a blurring of the lines as well. Take, for example, a Coors Light advertisement which features hip-hop artist Ice Cube arguing with a Coors Light about who is, in fact, colder.\r\n\r\nWhile the advertisement was originally conceived as an African American-targeted<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/coorslight-cube_Blue2.jpg\"><img class=\"alignright size-medium wp-image-1829\" title=\"coorslight-cube_Blue\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/coorslight-cube_Blue2-300x135.jpg\" alt=\"\" width=\"300\" height=\"135\" /></a>\r\ncampaign, it stole the show when it debuted at a distributors meeting in front of an overwhelmingly white crowd of wholesalers, and has gone on to be well received by viewers of all ethnic backgrounds. With the rapidly changing demographics of the United States, these marketers and advertisers are smart to get on board with inclusive marketing sooner rather than later.','Alcohol Turns Inclusive','','inherit','closed','open','','1804-revision-16','','','2012-06-04 22:19:53','2012-06-04 22:19:53','',1804,'http://www.brandiron.net/general/1804-revision-16/',0,'revision','',0),(1838,16,'2012-06-04 22:19:55','2012-06-04 22:19:55','<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/Miller_Lite_Great_Serve_Spanish_Ad8.jpg\"><img class=\"alignleft size-medium wp-image-1835\" title=\"Miller_Lite_Great_Serve_Spanish_Ad\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/Miller_Lite_Great_Serve_Spanish_Ad8-300x114.jpg\" alt=\"\" width=\"300\" height=\"114\" /></a>The importance of marketing to a diverse demographic is becoming increasingly important for many brewers as the youthful African American and Hispanic populations come of drinking age. What this means is less ads and marketing materials touting the traditional white frat boy image and more spots featuring a crossover appeal.  According to Paul Chibe, Anheuser-Bush InBev’s Vice President of U.S Marketing, “Ethnic marketing is now the mainstream”.\r\n\r\n&nbsp;\r\n\r\nThis trend, however, should not be confused with segmentation, as many brands have\r\nfound better success with more inclusive general marketing. Brands that are adopting this\r\napproach, such as Bud Light, Miller Lite and Coors Light, are often reaping the rewards and receiving higher perception scores among millennial African Americans and Hispanic youth. Coors Light, a brand which has generally under performed in minority markets, saw all of last year’s growth powered by ethnic markets, and is doing more testing with general-market ads within African American and Hispanic communities “to make sure they see themselves in the work just as much as the overall market does,” said Al Patel, VP-multi-cultural marketing for Miller Coors.\r\n\r\n<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/Miller_Lite_Great_Serve_Spanish_Ad7.jpg\"><img class=\"aligncenter size-medium wp-image-1831\" title=\"Miller_Lite_Great_Serve_Spanish_Ad\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/Miller_Lite_Great_Serve_Spanish_Ad7-300x114.jpg\" alt=\"\" width=\"300\" height=\"114\" /></a>\r\n\r\nHowever, it’s not just a trend of multi-racial inclusion that we’re seeing in beer marketing and advertising, it’s a blurring of the lines as well. Take, for example, a Coors Light advertisement which features hip-hop artist Ice Cube arguing with a Coors Light about who is, in fact, colder.\r\n\r\nWhile the advertisement was originally conceived as an African American-targeted<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/coorslight-cube_Blue2.jpg\"><img class=\"alignright size-medium wp-image-1829\" title=\"coorslight-cube_Blue\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/coorslight-cube_Blue2-300x135.jpg\" alt=\"\" width=\"300\" height=\"135\" /></a>\r\ncampaign, it stole the show when it debuted at a distributors meeting in front of an overwhelmingly white crowd of wholesalers, and has gone on to be well received by viewers of all ethnic backgrounds. With the rapidly changing demographics of the United States, these marketers and advertisers are smart to get on board with inclusive marketing sooner rather than later.','Alcohol Turns Inclusive','','inherit','closed','open','','1804-revision-17','','','2012-06-04 22:19:55','2012-06-04 22:19:55','',1804,'http://www.brandiron.net/general/1804-revision-17/',0,'revision','',0),(1840,16,'2012-06-04 22:20:44','2012-06-04 22:20:44','<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/Miller_Lite_Great_Serve_Spanish_Ad8.jpg\"><img class=\"alignleft size-medium wp-image-1835\" title=\"Miller_Lite_Great_Serve_Spanish_Ad\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/Miller_Lite_Great_Serve_Spanish_Ad8-300x114.jpg\" alt=\"\" width=\"300\" height=\"114\" /></a>The importance of marketing to a diverse demographic is becoming increasingly important for many brewers as the youthful African American and Hispanic populations come of drinking age. What this means is less ads and marketing materials touting the traditional white frat boy image and more spots featuring a crossover appeal.  According to Paul Chibe, Anheuser-Bush InBev’s Vice             President of U.S Marketing, “Ethnic marketing is now the mainstream”.\r\n\r\nThis trend, however, should not be confused with segmentation, as many brands have found better success with more inclusive general marketing. Brands that are adopting this approach, such as Bud Light, Miller Lite and Coors Light, are often reaping the rewards and receiving higher perception scores among millennial African Americans and Hispanic youth. Coors Light, a brand which has generally under performed in minority markets, saw all of last year’s growth powered by ethnic markets, and is doing more testing with general-market ads within African American and Hispanic communities “to make sure they see themselves in the work just as much as the overall market does,” said Al Patel, VP-multi-cultural marketing for Miller Coors. However, it’s not just a trend of multi-racial inclusion that we’re seeing in beer marketing and advertising, it’s a blurring of the lines as well. Take, for example, a Coors Light advertisement which features hip-hop artist Ice Cube arguing with a Coors Light about who is, in fact, colder.\r\n\r\nWhile the advertisement was originally conceived as an African American-targeted<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/coorslight-cube_Blue2.jpg\"><img class=\"alignright size-medium wp-image-1829\" title=\"coorslight-cube_Blue\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/coorslight-cube_Blue2-300x135.jpg\" alt=\"\" width=\"300\" height=\"135\" /></a>\r\ncampaign, it stole the show when it debuted at a distributors meeting in front of an overwhelmingly white crowd of wholesalers, and has gone on to be well received by viewers of all ethnic backgrounds. With the rapidly changing demographics of the United States, these marketers and advertisers are smart to get on board with inclusive marketing sooner rather than later.','Alcohol Turns Inclusive','','inherit','closed','open','','1804-revision-19','','','2012-06-04 22:20:44','2012-06-04 22:20:44','',1804,'http://www.brandiron.net/general/1804-revision-19/',0,'revision','',0),(1841,16,'2012-06-04 22:21:04','2012-06-04 22:21:04','<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/Miller_Lite_Great_Serve_Spanish_Ad8.jpg\"><img class=\"alignleft size-medium wp-image-1835\" title=\"Miller_Lite_Great_Serve_Spanish_Ad\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/Miller_Lite_Great_Serve_Spanish_Ad8-300x114.jpg\" alt=\"\" width=\"300\" height=\"114\" /></a>The importance of marketing to a diverse demographic is becoming increasingly important for many brewers as the youthful African American and Hispanic populations come of drinking age. What this means is less ads and marketing materials touting the traditional white frat boy image and more spots featuring a crossover appeal.  According to Paul Chibe, Anheuser-Bush InBev’s Vice                                            President of U.S Marketing, “Ethnic marketing is now the mainstream”.\r\n\r\nThis trend, however, should not be confused with segmentation, as many brands have found better success with more inclusive general marketing. Brands that are adopting this approach, such as Bud Light, Miller Lite and Coors Light, are often reaping the rewards and receiving higher perception scores among millennial African Americans and Hispanic youth. Coors Light, a brand which has generally under performed in minority markets, saw all of last year’s growth powered by ethnic markets, and is doing more testing with general-market ads within African American and Hispanic communities “to make sure they see themselves in the work just as much as the overall market does,” said Al Patel, VP-multi-cultural marketing for Miller Coors. However, it’s not just a trend of multi-racial inclusion that we’re seeing in beer marketing and advertising, it’s a blurring of the lines as well. Take, for example, a Coors Light advertisement which features hip-hop artist Ice Cube arguing with a Coors Light about who is, in fact, colder.\r\n\r\nWhile the advertisement was originally conceived as an African American-targeted<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/coorslight-cube_Blue2.jpg\"><img class=\"alignright size-medium wp-image-1829\" title=\"coorslight-cube_Blue\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/coorslight-cube_Blue2-300x135.jpg\" alt=\"\" width=\"300\" height=\"135\" /></a>\r\ncampaign, it stole the show when it debuted at a distributors meeting in front of an overwhelmingly white crowd of wholesalers, and has gone on to be well received by viewers of all ethnic backgrounds. With the rapidly changing demographics of the United States, these marketers and advertisers are smart to get on board with inclusive marketing sooner rather than later.','Alcohol Turns Inclusive','','inherit','closed','open','','1804-revision-20','','','2012-06-04 22:21:04','2012-06-04 22:21:04','',1804,'http://www.brandiron.net/general/1804-revision-20/',0,'revision','',0),(1842,16,'2012-06-04 22:21:18','2012-06-04 22:21:18','<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/Miller_Lite_Great_Serve_Spanish_Ad8.jpg\"><img class=\"alignleft size-medium wp-image-1835\" title=\"Miller_Lite_Great_Serve_Spanish_Ad\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/Miller_Lite_Great_Serve_Spanish_Ad8-300x114.jpg\" alt=\"\" width=\"300\" height=\"114\" /></a>The importance of marketing to a diverse demographic is becoming increasingly important for many brewers as the youthful African American and Hispanic populations come of drinking age. What this means is less ads and marketing materials touting the traditional white frat boy image and more spots featuring a crossover appeal.  According to Paul Chibe, Anheuser-Bush InBev’s Vice                                                                 President of U.S Marketing, “Ethnic marketing is now the mainstream”.\r\n\r\nThis trend, however, should not be confused with segmentation, as many brands have found better success with more inclusive general marketing. Brands that are adopting this approach, such as Bud Light, Miller Lite and Coors Light, are often reaping the rewards and receiving higher perception scores among millennial African Americans and Hispanic youth. Coors Light, a brand which has generally under performed in minority markets, saw all of last year’s growth powered by ethnic markets, and is doing more testing with general-market ads within African American and Hispanic communities “to make sure they see themselves in the work just as much as the overall market does,” said Al Patel, VP-multi-cultural marketing for Miller Coors. However, it’s not just a trend of multi-racial inclusion that we’re seeing in beer marketing and advertising, it’s a blurring of the lines as well. Take, for example, a Coors Light advertisement which features hip-hop artist Ice Cube arguing with a Coors Light about who is, in fact, colder.\r\n\r\nWhile the advertisement was originally conceived as an African American-targeted<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/coorslight-cube_Blue2.jpg\"><img class=\"alignright size-medium wp-image-1829\" title=\"coorslight-cube_Blue\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/coorslight-cube_Blue2-300x135.jpg\" alt=\"\" width=\"300\" height=\"135\" /></a>\r\ncampaign, it stole the show when it debuted at a distributors meeting in front of an overwhelmingly white crowd of wholesalers, and has gone on to be well received by viewers of all ethnic backgrounds. With the rapidly changing demographics of the United States, these marketers and advertisers are smart to get on board with inclusive marketing sooner rather than later.','Alcohol Turns Inclusive','','inherit','closed','open','','1804-revision-21','','','2012-06-04 22:21:18','2012-06-04 22:21:18','',1804,'http://www.brandiron.net/general/1804-revision-21/',0,'revision','',0),(1844,16,'2012-06-04 22:22:28','2012-06-04 22:22:28','','Miller_Lite_Great_Serve_Spanish_Ad','','inherit','closed','open','','miller_lite_great_serve_spanish_ad-10','','','2012-06-04 22:22:28','2012-06-04 22:22:28','',1804,'http://www.brandiron.net/wp-content/uploads/2012/06/Miller_Lite_Great_Serve_Spanish_Ad9.jpg',0,'attachment','image/jpeg',0),(1843,16,'2012-06-04 22:21:28','2012-06-04 22:21:28','<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/Miller_Lite_Great_Serve_Spanish_Ad8.jpg\"><img class=\"alignleft size-medium wp-image-1835\" title=\"Miller_Lite_Great_Serve_Spanish_Ad\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/Miller_Lite_Great_Serve_Spanish_Ad8-300x114.jpg\" alt=\"\" width=\"300\" height=\"114\" /></a>The importance of marketing to a diverse demographic is becoming increasingly important for many brewers as the youthful African American and Hispanic populations come of drinking age. What this means is less ads and marketing materials touting the traditional white frat boy image and more spots featuring a crossover appeal.  According to Paul Chibe, Anheuser-Bush InBev’s Vice                                                                                                                   President of U.S Marketing, “Ethnic marketing is now the mainstream”.\r\n\r\nThis trend, however, should not be confused with segmentation, as many brands have found better success with more inclusive general marketing. Brands that are adopting this approach, such as Bud Light, Miller Lite and Coors Light, are often reaping the rewards and receiving higher perception scores among millennial African Americans and Hispanic youth. Coors Light, a brand which has generally under performed in minority markets, saw all of last year’s growth powered by ethnic markets, and is doing more testing with general-market ads within African American and Hispanic communities “to make sure they see themselves in the work just as much as the overall market does,” said Al Patel, VP-multi-cultural marketing for Miller Coors. However, it’s not just a trend of multi-racial inclusion that we’re seeing in beer marketing and advertising, it’s a blurring of the lines as well. Take, for example, a Coors Light advertisement which features hip-hop artist Ice Cube arguing with a Coors Light about who is, in fact, colder.\r\n\r\nWhile the advertisement was originally conceived as an African American-targeted<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/coorslight-cube_Blue2.jpg\"><img class=\"alignright size-medium wp-image-1829\" title=\"coorslight-cube_Blue\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/coorslight-cube_Blue2-300x135.jpg\" alt=\"\" width=\"300\" height=\"135\" /></a>\r\ncampaign, it stole the show when it debuted at a distributors meeting in front of an overwhelmingly white crowd of wholesalers, and has gone on to be well received by viewers of all ethnic backgrounds. With the rapidly changing demographics of the United States, these marketers and advertisers are smart to get on board with inclusive marketing sooner rather than later.','Alcohol Turns Inclusive','','inherit','closed','open','','1804-revision-22','','','2012-06-04 22:21:28','2012-06-04 22:21:28','',1804,'http://www.brandiron.net/general/1804-revision-22/',0,'revision','',0),(1845,16,'2012-06-04 22:22:48','2012-06-04 22:22:48','','Miller_Lite_Great_Serve_Spanish_Ad','','inherit','closed','open','','miller_lite_great_serve_spanish_ad-11','','','2012-06-04 22:22:48','2012-06-04 22:22:48','',1804,'http://www.brandiron.net/wp-content/uploads/2012/06/Miller_Lite_Great_Serve_Spanish_Ad10.jpg',0,'attachment','image/jpeg',0),(1846,16,'2012-06-04 22:21:42','2012-06-04 22:21:42','<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/Miller_Lite_Great_Serve_Spanish_Ad8.jpg\"><img class=\"alignleft size-medium wp-image-1835\" title=\"Miller_Lite_Great_Serve_Spanish_Ad\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/Miller_Lite_Great_Serve_Spanish_Ad8-300x114.jpg\" alt=\"\" width=\"300\" height=\"114\" /></a>The importance of marketing to a diverse demographic is becoming increasingly important for many brewers as the youthful African American and Hispanic populations come of drinking age. What this means is less ads and marketing materials touting the traditional white frat boy image and more spots featuring a crossover appeal.  According to Paul Chibe, Anheuser-Bush InBev’s Vice\r\n\r\nPresident of U.S Marketing, “Ethnic marketing is now the mainstream”.\r\n\r\nThis trend, however, should not be confused with segmentation, as many brands have found better success with more inclusive general marketing. Brands that are adopting this approach, such as Bud Light, Miller Lite and Coors Light, are often reaping the rewards and receiving higher perception scores among millennial African Americans and Hispanic youth. Coors Light, a brand which has generally under performed in minority markets, saw all of last year’s growth powered by ethnic markets, and is doing more testing with general-market ads within African American and Hispanic communities “to make sure they see themselves in the work just as much as the overall market does,” said Al Patel, VP-multi-cultural marketing for Miller Coors. However, it’s not just a trend of multi-racial inclusion that we’re seeing in beer marketing and advertising, it’s a blurring of the lines as well. Take, for example, a Coors Light advertisement which features hip-hop artist Ice Cube arguing with a Coors Light about who is, in fact, colder.\r\n\r\nWhile the advertisement was originally conceived as an African American-targeted<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/coorslight-cube_Blue2.jpg\"><img class=\"alignright size-medium wp-image-1829\" title=\"coorslight-cube_Blue\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/coorslight-cube_Blue2-300x135.jpg\" alt=\"\" width=\"300\" height=\"135\" /></a>\r\ncampaign, it stole the show when it debuted at a distributors meeting in front of an overwhelmingly white crowd of wholesalers, and has gone on to be well received by viewers of all ethnic backgrounds. With the rapidly changing demographics of the United States, these marketers and advertisers are smart to get on board with inclusive marketing sooner rather than later.','Alcohol Turns Inclusive','','inherit','closed','open','','1804-revision-23','','','2012-06-04 22:21:42','2012-06-04 22:21:42','',1804,'http://www.brandiron.net/general/1804-revision-23/',0,'revision','',0),(1847,16,'2012-06-04 22:23:50','2012-06-04 22:23:50','','coorslight-cube_Blue','','inherit','closed','open','','coorslight-cube_blue-4','','','2012-06-04 22:23:50','2012-06-04 22:23:50','',1804,'http://www.brandiron.net/wp-content/uploads/2012/06/coorslight-cube_Blue3.jpg',0,'attachment','image/jpeg',0),(1848,16,'2012-06-04 22:22:57','2012-06-04 22:22:57','The importance of marketing to a diverse demographic is becoming increasingly important for many brewers as the youthful African American and Hispanic populations come of drinking age. What this means is less ads and marketing materials touting the traditional white frat boy image and more spots featuring a crossover appeal.  According to Paul Chibe, Anheuser-Bush InBev’s Vice President of U.S Marketing, “Ethnic marketing is now the mainstream”.\r\n\r\n<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/Miller_Lite_Great_Serve_Spanish_Ad10.jpg\"><img class=\"aligncenter size-medium wp-image-1845\" title=\"Miller_Lite_Great_Serve_Spanish_Ad\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/Miller_Lite_Great_Serve_Spanish_Ad10-300x114.jpg\" alt=\"\" width=\"300\" height=\"114\" /></a>\r\n\r\nThis trend, however, should not be confused with segmentation, as many brands have found better success with more inclusive general marketing. Brands that are adopting this approach, such as Bud Light, Miller Lite and Coors Light, are often reaping the rewards and receiving higher perception scores among millennial African Americans and Hispanic youth. Coors Light, a brand which has generally under performed in minority markets, saw all of last year’s growth powered by ethnic markets, and is doing more testing with general-market ads within African American and Hispanic communities “to make sure they see themselves in the work just as much as the overall market does,” said Al Patel, VP-multi-cultural marketing for Miller Coors. However, it’s not just a trend of multi-racial inclusion that we’re seeing in beer marketing and advertising, it’s a blurring of the lines as well. Take, for example, a Coors Light advertisement which features hip-hop artist Ice Cube arguing with a Coors Light about who is, in fact, colder.\r\n\r\nWhile the advertisement was originally conceived as an African American-targeted<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/coorslight-cube_Blue2.jpg\"><img class=\"alignright size-medium wp-image-1829\" title=\"coorslight-cube_Blue\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/coorslight-cube_Blue2-300x135.jpg\" alt=\"\" width=\"300\" height=\"135\" /></a>\r\ncampaign, it stole the show when it debuted at a distributors meeting in front of an overwhelmingly white crowd of wholesalers, and has gone on to be well received by viewers of all ethnic backgrounds. With the rapidly changing demographics of the United States, these marketers and advertisers are smart to get on board with inclusive marketing sooner rather than later.','Alcohol Turns Inclusive','','inherit','closed','open','','1804-revision-24','','','2012-06-04 22:22:57','2012-06-04 22:22:57','',1804,'http://www.brandiron.net/general/1804-revision-24/',0,'revision','',0),(1849,16,'2012-06-04 22:24:36','2012-06-04 22:24:36','The importance of marketing to a diverse demographic is becoming increasingly important for many brewers as the youthful African American and Hispanic populations come of drinking age. What this means is less ads and marketing materials touting the traditional white frat boy image and more spots featuring a crossover appeal.  According to Paul Chibe, Anheuser-Bush InBev’s Vice President of U.S Marketing, “Ethnic marketing is now the mainstream”.\r\n\r\n<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/Miller_Lite_Great_Serve_Spanish_Ad10.jpg\"><img class=\"aligncenter size-medium wp-image-1845\" title=\"Miller_Lite_Great_Serve_Spanish_Ad\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/Miller_Lite_Great_Serve_Spanish_Ad10-300x114.jpg\" alt=\"\" width=\"300\" height=\"114\" /></a>\r\n\r\nThis trend, however, should not be confused with segmentation, as many brands have found better success with more inclusive general marketing. Brands that are adopting this approach, such as Bud Light, Miller Lite and Coors Light, are often reaping the rewards and receiving higher perception scores among millennial African Americans and Hispanic youth. Coors Light, a brand which has generally under performed in minority markets, saw all of last year’s growth powered by ethnic markets, and is doing more testing with general-market ads within African American and Hispanic communities “to make sure they see themselves in the work just as much as the overall market does,” said Al Patel, VP-multi-cultural marketing for Miller Coors. However, it’s not just a trend of multi-racial inclusion that we’re seeing in beer marketing and advertising, it’s a blurring of the lines as well. Take, for example, a Coors Light advertisement which features hip-hop artist Ice Cube arguing with a Coors Light about who is, in fact, colder.\r\n\r\n<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/coorslight-cube_Blue3.jpg\"><img class=\"aligncenter size-medium wp-image-1847\" title=\"coorslight-cube_Blue\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/coorslight-cube_Blue3-300x135.jpg\" alt=\"\" width=\"300\" height=\"135\" /></a>\r\n\r\nWhile the advertisement was originally conceived as an African American-targeted\r\ncampaign, it stole the show when it debuted at a distributors meeting in front of an overwhelmingly white crowd of wholesalers, and has gone on to be well received by viewers of all ethnic backgrounds. With the rapidly changing demographics of the United States, these marketers and advertisers are smart to get on board with inclusive marketing sooner rather than later.','Alcohol Turns Inclusive','','inherit','closed','open','','1804-revision-25','','','2012-06-04 22:24:36','2012-06-04 22:24:36','',1804,'http://www.brandiron.net/general/1804-revision-25/',0,'revision','',0),(1850,16,'2012-06-04 22:25:15','2012-06-04 22:25:15','The importance of marketing to a diverse demographic is becoming increasingly important for many brewers as the youthful African American and Hispanic populations come of drinking age. What this means is less ads and marketing materials touting the traditional white, frat boy image and more spots featuring a crossover appeal.  According to Paul Chibe, Anheuser-Bush InBev’s Vice President of U.S Marketing, “Ethnic marketing is now the mainstream”.\r\n\r\n<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/Miller_Lite_Great_Serve_Spanish_Ad10.jpg\"><img class=\"aligncenter size-medium wp-image-1845\" title=\"Miller_Lite_Great_Serve_Spanish_Ad\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/Miller_Lite_Great_Serve_Spanish_Ad10-300x114.jpg\" alt=\"\" width=\"300\" height=\"114\" /></a>\r\n\r\nThis trend, however, should not be confused with segmentation, as many brands have found better success with more inclusive general marketing. Brands that are adopting this approach, such as Bud Light, Miller Lite and Coors Light, are often reaping the rewards and receiving higher perception scores among millennial African Americans and Hispanic youth. Coors Light, a brand which has generally under performed in minority markets, saw all of last year’s growth powered by ethnic markets, and is doing more testing with general-market ads within African American and Hispanic communities “to make sure they see themselves in the work just as much as the overall market does,” said Al Patel, VP-multi-cultural marketing for Miller Coors. However, it’s not just a trend of multi-racial inclusion that we’re seeing in beer marketing and advertising, it’s a blurring of the lines as well. Take, for example, a Coors Light advertisement which features hip-hop artist Ice Cube arguing with a Coors Light about who is, in fact, colder.\r\n\r\n<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/coorslight-cube_Blue3.jpg\"><img class=\"aligncenter size-medium wp-image-1847\" title=\"coorslight-cube_Blue\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/coorslight-cube_Blue3-300x135.jpg\" alt=\"\" width=\"300\" height=\"135\" /></a>\r\n\r\nWhile the advertisement was originally conceived as an African American-targeted\r\ncampaign, it stole the show when it debuted at a distributors meeting in front of an overwhelmingly white crowd of wholesalers, and has gone on to be well received by viewers of all ethnic backgrounds. With the rapidly changing demographics of the United States, these marketers and advertisers are smart to get on board with inclusive marketing sooner rather than later.','Alcohol Turns Inclusive','','inherit','closed','open','','1804-revision-26','','','2012-06-04 22:25:15','2012-06-04 22:25:15','',1804,'http://www.brandiron.net/general/1804-revision-26/',0,'revision','',0),(1852,16,'2012-06-04 22:27:28','2012-06-04 22:27:28','','coorslight-cube_Blue','','inherit','closed','open','','coorslight-cube_blue-5','','','2012-06-04 22:27:28','2012-06-04 22:27:28','',1804,'http://www.brandiron.net/wp-content/uploads/2012/06/coorslight-cube_Blue4.jpg',0,'attachment','image/jpeg',0),(1851,16,'2012-06-04 22:26:25','2012-06-04 22:26:25','The importance of marketing to a diverse demographic is becoming increasingly important for many brewers as the youthful African American and Hispanic populations come of drinking age. What this means is less ads and marketing materials touting the traditional white, frat boy image and more spots featuring a crossover appeal.  According to Paul Chibe, Anheuser-Bush InBev’s Vice President of U.S Marketing, “Ethnic marketing is now the mainstream”.\r\n\r\n<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/Miller_Lite_Great_Serve_Spanish_Ad10.jpg\"><img class=\"aligncenter size-medium wp-image-1845\" title=\"Miller_Lite_Great_Serve_Spanish_Ad\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/Miller_Lite_Great_Serve_Spanish_Ad10-300x114.jpg\" alt=\"\" width=\"300\" height=\"114\" /></a>\r\n\r\nThis trend, however, should not be confused with segmentation, as many brands have found better success with more inclusive general marketing. Brands that are adopting this approach, such as Bud Light, Miller Lite and Coors Light, are often reaping the rewards and receiving higher perception scores among millennial African Americans and Hispanic youth. Coors Light, a brand which has generally under performed in minority markets, saw all of last year’s growth powered by ethnic markets, and is doing more testing with general-market ads within African American and Hispanic communities “to make sure they see themselves in the work just as much as the overall market does,” said Al Patel, VP-multi-cultural marketing for Miller Coors. However, it’s not just a trend of multi-racial inclusion that we’re seeing in beer marketing and advertising, it’s a blurring of the lines as well. Take, for example, a Coors Light advertisement which features hip-hop artist Ice Cube arguing with a Coors Light about who is, in fact, colder.\r\n\r\n<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/coorslight-cube_Blue3.jpg\"><img class=\"aligncenter size-medium wp-image-1847\" title=\"coorslight-cube_Blue\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/coorslight-cube_Blue3-300x135.jpg\" alt=\"\" width=\"300\" height=\"135\" /></a>\r\n\r\n&nbsp;\r\n\r\nWhile the advertisement was originally conceived as an African American-targeted campaign, it stole the show when it debuted at a distributors meeting in front of an overwhelmingly white crowd of wholesalers, and has gone on to be well received by viewers of all ethnic backgrounds. With the rapidly changing demographics of the United States, these marketers and advertisers are smart to get on board with inclusive marketing sooner rather than later.','Alcohol Turns Inclusive','','inherit','closed','open','','1804-revision-27','','','2012-06-04 22:26:25','2012-06-04 22:26:25','',1804,'http://www.brandiron.net/general/1804-revision-27/',0,'revision','',0),(1853,16,'2012-06-04 22:26:42','2012-06-04 22:26:42','The importance of marketing to a diverse demographic is becoming increasingly important for many brewers as the youthful African American and Hispanic populations come of drinking age. What this means is less ads and marketing materials touting the traditional white, frat boy image and more spots featuring a crossover appeal.  According to Paul Chibe, Anheuser-Bush InBev’s Vice President of U.S Marketing, “Ethnic marketing is now the mainstream”.\r\n\r\n<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/Miller_Lite_Great_Serve_Spanish_Ad10.jpg\"><img class=\"aligncenter size-medium wp-image-1845\" title=\"Miller_Lite_Great_Serve_Spanish_Ad\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/Miller_Lite_Great_Serve_Spanish_Ad10-300x114.jpg\" alt=\"\" width=\"300\" height=\"114\" /></a>\r\n\r\nThis trend, however, should not be confused with segmentation, as many brands have found better success with more inclusive general marketing. Brands that are adopting this approach, such as Bud Light, Miller Lite and Coors Light, are often reaping the rewards and receiving higher perception scores among millennial African Americans and Hispanic youth. Coors Light, a brand which has generally under performed in minority markets, saw all of last year’s growth powered by ethnic markets, and is doing more testing with general-market ads within African American and Hispanic communities “to make sure they see themselves in the work just as much as the overall market does,” said Al Patel, VP-multi-cultural marketing for Miller Coors. However, it’s not just a trend of multi-racial inclusion that we’re seeing in beer marketing and advertising, it’s a blurring of the lines as well. Take, for example, a Coors Light advertisement which features hip-hop artist Ice Cube arguing with a Coors Light about who is, in fact, colder.\r\n\r\n<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/coorslight-cube_Blue3.jpg\"><img class=\"aligncenter size-medium wp-image-1847\" title=\"coorslight-cube_Blue\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/coorslight-cube_Blue3-300x135.jpg\" alt=\"\" width=\"300\" height=\"135\" /></a>\r\n\r\nWhile the advertisement was originally conceived as an African American-targeted campaign, it stole the show when it debuted at a distributors meeting in front of an overwhelmingly white crowd of wholesalers, and has gone on to be well received by viewers of all ethnic backgrounds. With the rapidly changing demographics of the United States, these marketers and advertisers are smart to get on board with inclusive marketing sooner rather than later.','Alcohol Turns Inclusive','','inherit','closed','open','','1804-revision-28','','','2012-06-04 22:26:42','2012-06-04 22:26:42','',1804,'http://www.brandiron.net/general/1804-revision-28/',0,'revision','',0),(1854,16,'2012-06-04 22:27:36','2012-06-04 22:27:36','The importance of marketing to a diverse demographic is becoming increasingly important for many brewers as the youthful African American and Hispanic populations come of drinking age. What this means is less ads and marketing materials touting the traditional white, frat boy image and more spots featuring a crossover appeal.  According to Paul Chibe, Anheuser-Bush InBev’s Vice President of U.S Marketing, “Ethnic marketing is now the mainstream”.\r\n\r\n<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/Miller_Lite_Great_Serve_Spanish_Ad10.jpg\"><img class=\"aligncenter size-medium wp-image-1845\" title=\"Miller_Lite_Great_Serve_Spanish_Ad\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/Miller_Lite_Great_Serve_Spanish_Ad10-300x114.jpg\" alt=\"\" width=\"300\" height=\"114\" /></a>\r\n\r\nThis trend, however, should not be confused with segmentation, as many brands have found better success with more inclusive general marketing. Brands that are adopting this approach, such as Bud Light, Miller Lite and Coors Light, are often reaping the rewards and receiving higher perception scores among millennial African Americans and Hispanic youth. Coors Light, a brand which has generally under performed in minority markets, saw all of last year’s growth powered by ethnic markets, and is doing more testing with general-market ads within African American and Hispanic communities “to make sure they see themselves in the work just as much as the overall market does,” said Al Patel, VP-multi-cultural marketing for Miller Coors. However, it’s not just a trend of multi-racial inclusion that we’re seeing in beer marketing and advertising, it’s a blurring of the lines as well. Take, for example, a Coors Light advertisement which features hip-hop artist Ice Cube arguing with a Coors Light about who is, in fact, colder. While the advertisement was originally conceived as an African American-targeted campaign, it stole the show when it debuted at a distributors meeting in front of an overwhelmingly white crowd of wholesalers, and has gone on to be well received by viewers of all ethnic backgrounds. With the rapidly changing demographics of the United States, these marketers and advertisers are smart to get on board with inclusive marketing sooner rather than later.\r\n\r\n<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/coorslight-cube_Blue4.jpg\"><img class=\"aligncenter size-medium wp-image-1852\" title=\"coorslight-cube_Blue\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/coorslight-cube_Blue4-300x135.jpg\" alt=\"\" width=\"300\" height=\"135\" /></a>','Alcohol Turns Inclusive','','inherit','closed','open','','1804-revision-29','','','2012-06-04 22:27:36','2012-06-04 22:27:36','',1804,'http://www.brandiron.net/general/1804-revision-29/',0,'revision','',0),(1855,16,'2012-06-04 22:27:57','2012-06-04 22:27:57','The importance of marketing to a diverse demographic is becoming increasingly important for many brewers as the youthful African American and Hispanic populations come of drinking age. What this means is less ads and marketing materials touting the traditional white, frat boy image and more spots featuring a crossover appeal.  According to Paul Chibe, Anheuser-Bush InBev’s Vice President of U.S Marketing, “Ethnic marketing is now the mainstream”.\r\n\r\n<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/Miller_Lite_Great_Serve_Spanish_Ad10.jpg\"><img class=\"aligncenter size-medium wp-image-1845\" title=\"Miller_Lite_Great_Serve_Spanish_Ad\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/Miller_Lite_Great_Serve_Spanish_Ad10-300x114.jpg\" alt=\"\" width=\"300\" height=\"114\" /></a>\r\n\r\nThis trend, however, should not be confused with segmentation, as many brands have found better success with more inclusive general marketing. Brands that are adopting this approach, such as Bud Light, Miller Lite and Coors Light, are often reaping the rewards and receiving higher perception scores among millennial African Americans and Hispanic youth. Coors Light, a brand which has generally under performed in minority markets, saw all of last year’s growth powered by ethnic markets, and is doing more testing with general-market ads within African American and Hispanic communities “to make sure they see themselves in the work just as much as the overall market does,” said Al Patel, VP-multi-cultural marketing for Miller Coors. However, it’s not just a trend of multi-racial inclusion that we’re seeing in beer marketing and advertising, it’s a blurring of the lines as well.\r\n\r\nTake, for example, a Coors Light advertisement which features hip-hop artist Ice Cube arguing with a Coors Light about who is, in fact, colder. While the advertisement was originally conceived as an African American-targeted campaign, it stole the show when it debuted at a distributors meeting in front of an overwhelmingly white crowd of wholesalers, and has gone on to be well received by viewers of all ethnic backgrounds. With the rapidly changing demographics of the United States, these marketers and advertisers are smart to get on board with inclusive marketing sooner rather than later.\r\n\r\n<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/coorslight-cube_Blue4.jpg\"><img class=\"aligncenter size-medium wp-image-1852\" title=\"coorslight-cube_Blue\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/coorslight-cube_Blue4-300x135.jpg\" alt=\"\" width=\"300\" height=\"135\" /></a>','Alcohol Turns Inclusive','','inherit','closed','open','','1804-revision-30','','','2012-06-04 22:27:57','2012-06-04 22:27:57','',1804,'http://www.brandiron.net/general/1804-revision-30/',0,'revision','',0),(1856,16,'2012-06-04 22:28:48','2012-06-04 22:28:48','The importance of marketing to a diverse demographic is becoming increasingly important for many brewers as the youthful African American and Hispanic populations come of drinking age. What this means is less ads and marketing materials touting the traditional white, frat boy image and more spots featuring a crossover appeal.  According to Paul Chibe, Anheuser-Bush InBev’s Vice President of U.S Marketing, “Ethnic marketing is now the mainstream”.\r\n\r\n<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/Miller_Lite_Great_Serve_Spanish_Ad10.jpg\"><img class=\"aligncenter size-medium wp-image-1845\" title=\"Miller_Lite_Great_Serve_Spanish_Ad\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/Miller_Lite_Great_Serve_Spanish_Ad10-300x114.jpg\" alt=\"\" width=\"300\" height=\"114\" /></a>\r\n\r\nThis trend, however, should not be confused with segmentation, as many brands have found better success with more inclusive general marketing. Brands that are adopting this approach, such as Bud Light, Miller Lite and Coors Light, are often reaping the rewards and receiving higher perception scores among millennial African Americans and Hispanic youth. Coors Light, a brand which has generally under performed in minority markets, saw all of last year’s growth powered by ethnic markets, and is doing more testing with general-market ads within African American and Hispanic communities “to make sure they see themselves in the work just as much as the overall market does,” said Al Patel, VP-multi-cultural marketing for Miller Coors. However, it’s not just a trend of multi-racial inclusion that we’re seeing in beer marketing and advertising, it’s a blurring of the lines as well. Take, for example, a Coors Light advertisement which features hip-hop artist Ice Cube arguing with a Coors Light about who is, in fact, colder. While the advertisement was originally conceived as an African American-targeted campaign, it stole the show when it debuted at a distributors meeting in front of an overwhelmingly white crowd of wholesalers, and has gone on to be well received by viewers of all ethnic backgrounds. With the rapidly changing demographics of the United States, these marketers and advertisers are smart to get on board with inclusive marketing sooner rather than later.\r\n\r\n<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/coorslight-cube_Blue4.jpg\"><img class=\"aligncenter size-medium wp-image-1852\" title=\"coorslight-cube_Blue\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/coorslight-cube_Blue4-300x135.jpg\" alt=\"\" width=\"300\" height=\"135\" /></a>','Alcohol Turns Inclusive','','inherit','closed','open','','1804-revision-31','','','2012-06-04 22:28:48','2012-06-04 22:28:48','',1804,'http://www.brandiron.net/general/1804-revision-31/',0,'revision','',0),(1857,16,'2012-06-04 22:31:05','2012-06-04 22:31:05','The importance of marketing to a diverse demographic is becoming increasingly important for many brewers as the youthful African American and Hispanic populations come of drinking age. What this means is less ads and marketing materials touting the traditional white, frat boy image and more spots featuring a crossover appeal.  According to Paul Chibe, Anheuser-Bush InBev’s Vice President of U.S Marketing, “Ethnic marketing is now the mainstream”.\n\n<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/Miller_Lite_Great_Serve_Spanish_Ad10.jpg\"><img class=\"aligncenter size-medium wp-image-1845\" title=\"Miller_Lite_Great_Serve_Spanish_Ad\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/Miller_Lite_Great_Serve_Spanish_Ad10-300x114.jpg\" alt=\"\" width=\"300\" height=\"114\" /></a>\n\nThis trend, however, should not be confused with segmentation, as many brands have found better success with more inclusive general marketing. Brands that are adopting this approach, such as Bud Light, Miller Lite and Coors Light, are often reaping the rewards and receiving higher perception scores among millennial African Americans and Hispanic youth. Coors Light, a brand which has generally under performed in minority markets, saw all of last year’s growth powered by ethnic markets, and is doing more testing with general-market ads within African American and Hispanic communities “to make sure they see themselves in the work just as much as the overall market does,” said Al Patel, VP-multi-cultural marketing for Miller Coors. However, it’s not just a trend of multi-racial inclusion that we’re seeing in beer marketing and advertising, it’s a blurring of the lines as well. Take, for example, a Coors Light advertisement which features hip-hop artist Ice Cube arguing with a Coors Light about who is, in fact, colder. While the advertisement was originally conceived as an African American-targeted campaign, it stole the show when it debuted at a distributors meeting in front of an overwhelmingly white crowd of wholesalers, and has gone on to be well received by viewers of all ethnic backgrounds. With the rapidly changing demographics of the United States, these marketers and advertisers are smart to get on board with inclusive marketing sooner rather than later.\n\n<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/coorslight-cube_Blue4.jpg\"><img class=\"aligncenter size-medium wp-image-1852\" title=\"coorslight-cube_Blue\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/coorslight-cube_Blue4-300x135.jpg\" alt=\"\" width=\"300\" height=\"135\" /></a>','Alcohol Turns Inclusive','','inherit','closed','open','','1804-autosave','','','2012-06-04 22:31:05','2012-06-04 22:31:05','',1804,'http://www.brandiron.net/general/1804-autosave/',0,'revision','',0),(1858,16,'2012-06-04 22:29:00','2012-06-04 22:29:00','The importance of marketing to a diverse demographic is becoming increasingly important for many brewers as the youthful African American and Hispanic populations come of drinking age. What this means is less ads and marketing materials touting the traditional white, frat boy image and more spots featuring a crossover appeal.  According to Paul Chibe, Anheuser-Bush InBev’s Vice President of U.S Marketing, “Ethnic marketing is now the mainstream”.\r\n\r\n<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/Miller_Lite_Great_Serve_Spanish_Ad10.jpg\"><img class=\"aligncenter size-medium wp-image-1845\" title=\"Miller_Lite_Great_Serve_Spanish_Ad\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/Miller_Lite_Great_Serve_Spanish_Ad10-300x114.jpg\" alt=\"\" width=\"300\" height=\"114\" /></a>\r\n\r\nThis trend, however, should not be confused with segmentation, as many brands have found better success with more inclusive general marketing. Brands that are adopting this approach, such as Bud Light, Miller Lite and Coors Light, are often reaping the rewards and receiving higher perception scores among millennial African Americans and Hispanic youth. Coors Light, a brand which has generally under performed in minority markets, saw all of last year’s growth powered by ethnic markets, and is doing more testing with general-market ads within African American and Hispanic communities “to make sure they see themselves in the work just as much as the overall market does,” said Al Patel, VP-multi-cultural marketing for Miller Coors. However, it’s not just a trend of multi-racial inclusion that we’re seeing in beer marketing and advertising, it’s a blurring of the lines as well. Take, for example, a Coors Light advertisement which features hip-hop artist Ice Cube arguing with a Coors Light about who is, in fact, colder. While the advertisement was originally conceived as an African American-targeted campaign, it stole the show when it debuted at a distributors meeting in front of an overwhelmingly white crowd of wholesalers, and has gone on to be well received by viewers of all ethnic backgrounds. With the rapidly changing demographics of the United States, these marketers and advertisers are smart to get on board with inclusive marketing sooner rather than later.\r\n\r\n<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/coorslight-cube_Blue4.jpg\"><img class=\"aligncenter size-medium wp-image-1852\" title=\"coorslight-cube_Blue\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/coorslight-cube_Blue4-300x135.jpg\" alt=\"\" width=\"300\" height=\"135\" /></a>','Alcohol Turns Inclusive','','inherit','closed','open','','1804-revision-32','','','2012-06-04 22:29:00','2012-06-04 22:29:00','',1804,'http://www.brandiron.net/general/1804-revision-32/',0,'revision','',0),(1859,16,'2012-06-04 22:31:54','2012-06-04 22:31:54','The importance of marketing to a diverse demographic is becoming increasingly important for many brewers as the youthful African American and Hispanic populations come of drinking age. What this means is less ads and marketing materials touting the traditional white, frat boy image and more spots featuring a crossover appeal.  According to Paul Chibe, Anheuser-Bush InBev’s Vice President of U.S Marketing, “Ethnic marketing is now the mainstream”.\r\n\r\n<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/Miller_Lite_Great_Serve_Spanish_Ad10.jpg\"><img class=\"aligncenter size-medium wp-image-1845\" title=\"Miller_Lite_Great_Serve_Spanish_Ad\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/Miller_Lite_Great_Serve_Spanish_Ad10-300x114.jpg\" alt=\"\" width=\"300\" height=\"114\" /></a>\r\n\r\nThis trend, however, should not be confused with segmentation, as many brands have found better success with more inclusive general marketing. Brands that are adopting this approach, such as Bud Light, Miller Lite and Coors Light, are often reaping the rewards and receiving higher perception scores among millennial African Americans and Hispanic youth. Coors Light, a brand which has generally under performed in minority markets, saw all of last year’s growth powered by ethnic markets, and is doing more testing with general-market ads within African American and Hispanic communities “to make sure they see themselves in the work just as much as the overall market does,” said Al Patel, VP-multi-cultural marketing for Miller Coors. However, it’s not just a trend of multi-racial inclusion that we’re seeing in beer marketing and advertising, it’s a blurring of the lines as well. Take, for example, a Coors Light advertisement which features hip-hop artist Ice Cube arguing with a Coors Light about who is, in fact, colder. While the advertisement was originally conceived as an African American-targeted campaign, it stole the show when it debuted at a distributors meeting in front of an overwhelmingly white crowd of wholesalers, and has gone on to be well received by viewers of all ethnic backgrounds. With the rapidly changing demographics of the United States, these marketers and advertisers are smart to get on board with inclusive marketing sooner rather than later.\r\n\r\n<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/coorslight-cube_Blue4.jpg\"><img class=\"aligncenter size-medium wp-image-1852\" title=\"coorslight-cube_Blue\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/coorslight-cube_Blue4-300x135.jpg\" alt=\"\" width=\"300\" height=\"135\" /></a>','Alcohol Turns Inclusive','','inherit','closed','open','','1804-revision-33','','','2012-06-04 22:31:54','2012-06-04 22:31:54','',1804,'http://www.brandiron.net/general/1804-revision-33/',0,'revision','',0),(1860,16,'2012-06-04 22:32:45','2012-06-04 22:32:45','The importance of marketing to a diverse demographic is becoming increasingly important for many brewers as the youthful African American and Hispanic populations come of drinking age. What this means is less ads and marketing materials touting the traditional white, frat boy image and more spots featuring a crossover appeal.  According to Paul Chibe, Anheuser-Bush InBev’s Vice President of U.S Marketing, “Ethnic marketing is now the mainstream”.\r\n\r\n<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/Miller_Lite_Great_Serve_Spanish_Ad10.jpg\"><img class=\"aligncenter size-medium wp-image-1845\" title=\"Miller_Lite_Great_Serve_Spanish_Ad\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/Miller_Lite_Great_Serve_Spanish_Ad10-300x114.jpg\" alt=\"\" width=\"300\" height=\"114\" /></a>\r\n\r\nThis trend, however, should not be confused with segmentation, as many brands have found better success with more inclusive general marketing. Brands that are adopting this approach, such as Bud Light, Miller Lite and Coors Light, are often reaping the rewards and receiving higher perception scores among millennial African Americans and Hispanic youth. Coors Light, a brand which has generally under performed in minority markets, saw all of last year’s growth powered by ethnic markets, and is doing more testing with general-market ads within African American and Hispanic communities “to make sure they see themselves in the work just as much as the overall market does,” said Al Patel, VP-multi-cultural marketing for Miller Coors. However, it’s not just a trend of multi-racial inclusion that we’re seeing in beer marketing and advertising, it’s a blurring of the lines as well. Take, for example, a Coors Light advertisement which features hip-hop artist Ice Cube arguing with a Coors Light about who is, in fact, colder. While the advertisement was originally conceived as an African American-targeted campaign, it stole the show when it debuted at a distributors meeting in front of an overwhelmingly white crowd of wholesalers, and has gone on to be well received by viewers of all ethnic backgrounds. With the rapidly changing demographics of the United States, these marketers and advertisers are smart to get on board with inclusive marketing sooner rather than later.\r\n\r\n<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/coorslight-cube_Blue4.jpg\"><img class=\"aligncenter size-medium wp-image-1852\" title=\"coorslight-cube_Blue\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/coorslight-cube_Blue4-300x135.jpg\" alt=\"\" width=\"300\" height=\"135\" /></a>','Alcohol Turns Inclusive','','inherit','closed','open','','1804-revision-34','','','2012-06-04 22:32:45','2012-06-04 22:32:45','',1804,'http://www.brandiron.net/general/1804-revision-34/',0,'revision','',0),(1887,16,'2012-06-19 19:07:56','2012-06-19 19:07:56','Brand Iron has advanced to the next round of competition in the Social Madness contest!<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/SABJ_SocialMadness_315-2802.jpg\"><img class=\"alignright size-full wp-image-1892\" title=\"SABJ_SocialMadness_315-280\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/SABJ_SocialMadness_315-2802.jpg\" alt=\"\" width=\"280\" height=\"274\" /></a>\r\n\r\nSimilar to the first round, points will be awarded for both votes received on the <a href=\"http://www.bizjournals.com/denver/exclusives/socialmadness\">Social Madness</a> page and for new sign-ups on <a href=\"http://www.facebook.com/pages/Brand-Iron/96599404252\">Facebook</a>, <a href=\"http://twitter.com/#!/brandiron\">Twitter</a> and <a href=\"http://www.linkedin.com/company/brand-iron\">LinkedIn</a>. This round, however, pits business against business in a head-to-head tournament style challenge.\r\n\r\nWe are still competing in the Small Businesses category, but this time our competition has been narrowed down to the eight other businesses that have advanced with us.\r\n\r\nWe sincerely appreciate the support that has been shown and allowed us to advance to the next round, please keep it coming!','Social Madness: The Head-to-Head Faceoff Begins!','','publish','closed','open','','social-madness-the-head-to-head-faceoff-begins','','','2012-06-22 16:19:12','2012-06-22 16:19:12','',0,'http://www.brandiron.net/?p=1887',0,'post','',0),(1863,16,'2012-06-06 20:12:26','2012-06-06 20:12:26','','Vote for Brand Iron!','','inherit','closed','open','','1862-revision','','','2012-06-06 20:12:26','2012-06-06 20:12:26','',1862,'http://www.brandiron.net/general/1862-revision/',0,'revision','',0),(1864,16,'2012-06-06 20:12:38','2012-06-06 20:12:38','Here at Brand Iron, we are always looking to extend our reach, and never shy away from a little friendly competition, so naturally we jumped at the opportunity to participate in Social Madness. What is Social Madness, you ask? It’s a contest which measures a company’s social media growth within a predetermined time frame.\r\n\r\nHere are some of the details:\r\n\r\n-          As a business with &lt;100 employees, Brand Iron is competing within the “Small Companies” category.\r\n\r\n-          Companies are awarded points in 2 different ways:\r\n\r\n1.) For votes received on the Denver <a href=\"http://www.bizjournals.com/denver/exclusives/socialmadness\">Social Madness</a> page\r\n\r\n2.) For Likes and Follows received on <a href=\"https://www.facebook.com/pages/Brand-Iron/96599404252\">Facebook</a>, <a href=\"https://twitter.com/#!/BrandIron\">Twitter</a>, and<a href=\"http://www.linkedin.com/company/brand-iron\"> LinkedIn</a>\r\n\r\n-       The first round of voting takes place through June 18<sup>th</sup>. At this time, the top eight Colorado companies in each size category will move on to the local bracket competition, with weekly eliminations, tournament style.\r\n\r\nPlease help support Brand Iron in one, or all, or the following ways:\r\n\r\n-          Vote for us on the <a href=\"http://www.bizjournals.com/denver/exclusives/socialmadness\">Social Madness</a> page\r\n\r\n-          Like us on <a href=\"https://www.facebook.com/pages/Brand-Iron/96599404252\">Facebook</a>\r\n\r\n-          Follow us on <a href=\"https://twitter.com/#!/BrandIron\">Twitter</a> and <a href=\"http://www.linkedin.com/company/brand-iron\">LinkedIn</a>\r\n\r\nOn behalf of all of Brand Iron, we truly appreciate your support!','Vote for Brand Iron!','','inherit','closed','open','','1862-revision-2','','','2012-06-06 20:12:38','2012-06-06 20:12:38','',1862,'http://www.brandiron.net/general/1862-revision-2/',0,'revision','',0),(1865,16,'2012-06-06 20:36:39','2012-06-06 20:36:39','','i_voted_sticker','','inherit','closed','open','','i_voted_sticker','','','2012-06-06 20:36:39','2012-06-06 20:36:39','',1862,'http://www.brandiron.net/wp-content/uploads/2012/06/i_voted_sticker.jpg',0,'attachment','image/jpeg',0),(1866,16,'2012-06-06 20:35:16','2012-06-06 20:35:16','Here at Brand Iron, we are always looking to extend our reach, and never shy away from a little friendly competition, so naturally we jumped at the opportunity to participate in Social Madness. What is Social Madness, you ask? It’s a contest which measures a company’s social media growth within a predetermined time frame.\r\n\r\nHere are some of the details:\r\n<ul>\r\n	<li>As a business with &lt;100 employees, Brand Iron is competing within the \"Small Companies\" catagory.</li>\r\n	<li>Companies are awarded points in 2 different ways:</li>\r\n</ul>\r\n<ol>\r\n	<li>  For votes received on the Denver <a href=\"http://www.bizjournals.com/denver/exclusives/socialmadness\">Social Madness</a> page</li>\r\n	<li>  For Likes and Follows received on <a href=\"https://www.facebook.com/pages/Brand-Iron/96599404252\">Facebook</a>, <a href=\"https://twitter.com/#!/BrandIron\">Twitter</a>, and<a href=\"http://www.linkedin.com/company/brand-iron\"> LinkedIn</a></li>\r\n</ol>\r\n<ul>\r\n	<li>The first round of voting takes place through June 18<sup>th</sup>. At this time, the top eight Colorado companies in each size category will move on to the local bracket competition, with weekly eliminations, tournament style.</li>\r\n</ul>\r\nPlease help support us in one, or all, or the following ways:\r\n<ul>\r\n	<li>Vote for us on the <a href=\"http://www.bizjournals.com/denver/exclusives/socialmadness\">Social Madness</a> page</li>\r\n	<li>Like us on <a href=\"https://www.facebook.com/pages/Brand-Iron/96599404252\">Facebook</a></li>\r\n	<li>Follow us on <a href=\"https://twitter.com/#!/BrandIron\">Twitter</a> and <a href=\"http://www.linkedin.com/company/brand-iron\">LinkedIn</a></li>\r\n</ul>\r\nOn behalf of all of Brand Iron, we truly appreciate your support!','Vote for Brand Iron!','','inherit','closed','open','','1862-revision-3','','','2012-06-06 20:35:16','2012-06-06 20:35:16','',1862,'http://www.brandiron.net/general/1862-revision-3/',0,'revision','',0),(1870,16,'2012-06-06 20:37:49','2012-06-06 20:37:49','','i_voted_sticker','','inherit','closed','open','','i_voted_sticker-3','','','2012-06-06 20:37:49','2012-06-06 20:37:49','',1862,'http://www.brandiron.net/wp-content/uploads/2012/06/i_voted_sticker2.jpg',0,'attachment','image/jpeg',0),(1871,16,'2012-06-06 20:37:28','2012-06-06 20:37:28','Here at Brand Iron, we are always looking to extend our reach, and never shy away from a little friendly competition, so naturally we jumped at the opportunity to participate in Social Madness. What is Social Madness, you ask? It’s a contest which measures a company’s social media growth within a predetermined time frame.\r\n\r\nHere are some of the details:\r\n<ul>\r\n	<li>As a business with &lt;100 employees, Brand Iron is competing within the \"Small Companies\" catagory.</li>\r\n	<li>Companies are awarded points in 2 different ways:</li>\r\n</ul>\r\n<ol>\r\n	<li>  For votes received on the Denver <a href=\"http://www.bizjournals.com/denver/exclusives/socialmadness\">Social Madness</a> page</li>\r\n	<li>  For Likes and Follows received on <a href=\"https://www.facebook.com/pages/Brand-Iron/96599404252\">Facebook</a>, <a href=\"https://twitter.com/#!/BrandIron\">Twitter</a>, and<a href=\"http://www.linkedin.com/company/brand-iron\"> LinkedIn</a></li>\r\n</ol>\r\n<ul>\r\n	<li>The first round of voting takes place through June 18<sup>th</sup>. At this time, the top eight Colorado companies in each size category will move on to the local bracket\r\ncompetition, with weekly eliminations, tournament style.</li>\r\n</ul>\r\nPlease help support us in one, or all, or the following ways:\r\n<ul>\r\n	<li>Vote for us on the <a href=\"http://www.bizjournals.com/denver/exclusives/socialmadness\">Social Madness</a> page</li>\r\n	<li>Like us on <a href=\"https://www.facebook.com/pages/Brand-Iron/96599404252\">Facebook</a></li>\r\n	<li>Follow us on <a href=\"https://twitter.com/#!/BrandIron\">Twitter</a> and <a href=\"http://www.linkedin.com/company/brand-iron\">LinkedIn</a></li>\r\n</ul>\r\nOn behalf of all of Brand Iron, we truly appreciate your support!','Vote for Brand Iron!','','inherit','closed','open','','1862-revision-6','','','2012-06-06 20:37:28','2012-06-06 20:37:28','',1862,'http://www.brandiron.net/general/1862-revision-6/',0,'revision','',0),(1867,16,'2012-06-06 20:37:07','2012-06-06 20:37:07','','i_voted_sticker','','inherit','closed','open','','i_voted_sticker-2','','','2012-06-06 20:37:07','2012-06-06 20:37:07','',1862,'http://www.brandiron.net/wp-content/uploads/2012/06/i_voted_sticker1.jpg',0,'attachment','image/jpeg',0),(1868,16,'2012-06-06 20:36:51','2012-06-06 20:36:51','Here at Brand Iron, we are always looking to extend our reach, and never shy away from a little friendly competition, so naturally we jumped at the opportunity to participate in Social Madness. What is Social Madness, you ask? It’s a contest which measures a company’s social media growth within a predetermined time frame.\r\n\r\nHere are some of the details:\r\n<ul>\r\n	<li>As a business with &lt;100 employees, Brand Iron is competing within the \"Small Companies\" catagory.</li>\r\n	<li>Companies are awarded points in 2 different ways:</li>\r\n</ul>\r\n<ol>\r\n	<li>  For votes received on the Denver <a href=\"http://www.bizjournals.com/denver/exclusives/socialmadness\">Social Madness</a> page</li>\r\n	<li>  For Likes and Follows received on <a href=\"https://www.facebook.com/pages/Brand-Iron/96599404252\">Facebook</a>, <a href=\"https://twitter.com/#!/BrandIron\">Twitter</a>, and<a href=\"http://www.linkedin.com/company/brand-iron\"> LinkedIn</a></li>\r\n</ol>\r\n<ul>\r\n	<li>The first round of voting takes place through June 18<sup>th</sup>. At this time, the top eight Colorado companies in each size category will move on to the local bracket competition, with weekly eliminations, tournament style.</li>\r\n</ul>\r\nPlease help support us in one, or all, or the following ways:<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/i_voted_sticker.jpg\"><img class=\"alignright size-full wp-image-1865\" title=\"i_voted_sticker\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/i_voted_sticker.jpg\" alt=\"\" width=\"300\" height=\"300\" /></a>\r\n<ul>\r\n	<li>Vote for us on the <a href=\"http://www.bizjournals.com/denver/exclusives/socialmadness\">Social Madness</a> page</li>\r\n	<li>Like us on <a href=\"https://www.facebook.com/pages/Brand-Iron/96599404252\">Facebook</a></li>\r\n	<li>Follow us on <a href=\"https://twitter.com/#!/BrandIron\">Twitter</a> and <a href=\"http://www.linkedin.com/company/brand-iron\">LinkedIn</a></li>\r\n</ul>\r\nOn behalf of all of Brand Iron, we truly appreciate your support!','Vote for Brand Iron!','','inherit','closed','open','','1862-revision-4','','','2012-06-06 20:36:51','2012-06-06 20:36:51','',1862,'http://www.brandiron.net/general/1862-revision-4/',0,'revision','',0),(1869,16,'2012-06-06 20:37:14','2012-06-06 20:37:14','Here at Brand Iron, we are always looking to extend our reach, and never shy away from a little friendly competition, so naturally we jumped at the opportunity to participate in Social Madness. What is Social Madness, you ask? It’s a contest which measures a company’s social media growth within a predetermined time frame.\r\n\r\nHere are some of the details:\r\n<ul>\r\n	<li>As a business with &lt;100 employees, Brand Iron is competing within the \"Small Companies\" catagory.</li>\r\n	<li>Companies are awarded points in 2 different ways:</li>\r\n</ul>\r\n<ol>\r\n	<li>  For votes received on the Denver <a href=\"http://www.bizjournals.com/denver/exclusives/socialmadness\">Social Madness</a> page</li>\r\n	<li>  For Likes and Follows received on <a href=\"https://www.facebook.com/pages/Brand-Iron/96599404252\">Facebook</a>, <a href=\"https://twitter.com/#!/BrandIron\">Twitter</a>, and<a href=\"http://www.linkedin.com/company/brand-iron\"> LinkedIn</a></li>\r\n</ol>\r\n<ul>\r\n	<li>The first round of voting takes place through June 18<sup>th</sup>. At this time, the top eight Colorado companies in each size category will move on to the local bracket <a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/i_voted_sticker1.jpg\"><img class=\"alignright size-full wp-image-1867\" title=\"i_voted_sticker\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/i_voted_sticker1.jpg\" alt=\"\" width=\"300\" height=\"300\" /></a>competition, with weekly eliminations, tournament style.</li>\r\n</ul>\r\nPlease help support us in one, or all, or the following ways:\r\n<ul>\r\n	<li>Vote for us on the <a href=\"http://www.bizjournals.com/denver/exclusives/socialmadness\">Social Madness</a> page</li>\r\n	<li>Like us on <a href=\"https://www.facebook.com/pages/Brand-Iron/96599404252\">Facebook</a></li>\r\n	<li>Follow us on <a href=\"https://twitter.com/#!/BrandIron\">Twitter</a> and <a href=\"http://www.linkedin.com/company/brand-iron\">LinkedIn</a></li>\r\n</ul>\r\nOn behalf of all of Brand Iron, we truly appreciate your support!','Vote for Brand Iron!','','inherit','closed','open','','1862-revision-5','','','2012-06-06 20:37:14','2012-06-06 20:37:14','',1862,'http://www.brandiron.net/general/1862-revision-5/',0,'revision','',0),(1872,16,'2012-06-06 20:38:23','2012-06-06 20:38:23','','i_voted_sticker','','inherit','closed','open','','i_voted_sticker-4','','','2012-06-06 20:38:23','2012-06-06 20:38:23','',1862,'http://www.brandiron.net/wp-content/uploads/2012/06/i_voted_sticker3.jpg',0,'attachment','image/jpeg',0),(1873,16,'2012-06-06 20:37:55','2012-06-06 20:37:55','Here at Brand Iron, we are always looking to extend our reach, and never shy away from a little friendly competition, so naturally we jumped at the opportunity to participate in Social Madness. What is Social Madness, you ask? It’s a contest which measures a company’s social media growth within a predetermined time frame.\r\n\r\nHere are some of the details:\r\n<ul>\r\n	<li>As a business with &lt;100 employees, Brand Iron is competing within the \"Small Companies\" catagory.</li>\r\n	<li>Companies are awarded points in 2 different ways:</li>\r\n</ul>\r\n<ol>\r\n	<li>  For votes received on the Denver <a href=\"http://www.bizjournals.com/denver/exclusives/socialmadness\">Social Madness</a> page</li>\r\n	<li>  For Likes and Follows received on <a href=\"https://www.facebook.com/pages/Brand-Iron/96599404252\">Facebook</a>, <a href=\"https://twitter.com/#!/BrandIron\">Twitter</a>, and<a href=\"http://www.linkedin.com/company/brand-iron\"> LinkedIn</a></li>\r\n</ol>\r\n<ul>\r\n	<li>The first round of voting takes place through June 18<sup>th</sup>. At this time, the top eight <a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/i_voted_sticker2.jpg\"><img class=\"alignright size-full wp-image-1870\" title=\"i_voted_sticker\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/i_voted_sticker2.jpg\" alt=\"\" width=\"300\" height=\"300\" /></a>Colorado companies in each size category will move on to the local bracket\r\ncompetition, with weekly eliminations, tournament style.</li>\r\n</ul>\r\nPlease help support us in one, or all, or the following ways:\r\n<ul>\r\n	<li>Vote for us on the <a href=\"http://www.bizjournals.com/denver/exclusives/socialmadness\">Social Madness</a> page</li>\r\n	<li>Like us on <a href=\"https://www.facebook.com/pages/Brand-Iron/96599404252\">Facebook</a></li>\r\n	<li>Follow us on <a href=\"https://twitter.com/#!/BrandIron\">Twitter</a> and <a href=\"http://www.linkedin.com/company/brand-iron\">LinkedIn</a></li>\r\n</ul>\r\nOn behalf of all of Brand Iron, we truly appreciate your support!','Vote for Brand Iron!','','inherit','closed','open','','1862-revision-7','','','2012-06-06 20:37:55','2012-06-06 20:37:55','',1862,'http://www.brandiron.net/general/1862-revision-7/',0,'revision','',0),(1874,16,'2012-06-06 20:38:33','2012-06-06 20:38:33','Here at Brand Iron, we are always looking to extend our reach, and never shy away from a little friendly competition, so naturally we jumped at the opportunity to participate in Social Madness. What is Social Madness, you ask? It’s a contest which measures a company’s social media growth within a predetermined time frame.\r\n\r\nHere are some of the details:\r\n<ul>\r\n	<li>As a business with &lt;100 employees, Brand Iron is competing within the \"Small Companies\" catagory.</li>\r\n	<li>Companies are awarded points in 2 different ways:</li>\r\n</ul>\r\n<ol>\r\n	<li>  For votes received on the Denver <a href=\"http://www.bizjournals.com/denver/exclusives/socialmadness\">Social Madness</a> page</li>\r\n	<li>  For Likes and Follows received on <a href=\"https://www.facebook.com/pages/Brand-Iron/96599404252\">Facebook</a>, <a href=\"https://twitter.com/#!/BrandIron\">Twitter</a>, and<a href=\"http://www.linkedin.com/company/brand-iron\"> LinkedIn</a></li>\r\n</ol>\r\n<ul>\r\n	<li>The first round of voting takes place through June 18<sup>th</sup>. At this time, the top eight\r\nColorado companies in each size category will move on to the local bracket\r\ncompetition, with weekly eliminations, tournament style.</li>\r\n</ul>\r\nPlease help support us in one, or all, or the following ways:\r\n<ul>\r\n	<li>Vote for us on the <a href=\"http://www.bizjournals.com/denver/exclusives/socialmadness\">Social Madness</a> page</li>\r\n	<li>Like us on <a href=\"https://www.facebook.com/pages/Brand-Iron/96599404252\">Facebook</a></li>\r\n	<li>Follow us on <a href=\"https://twitter.com/#!/BrandIron\">Twitter</a> and <a href=\"http://www.linkedin.com/company/brand-iron\">LinkedIn</a></li>\r\n</ul>\r\nOn behalf of all of Brand Iron, we truly appreciate your support!\r\n\r\n<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/i_voted_sticker3.jpg\"><img class=\"aligncenter size-full wp-image-1872\" title=\"i_voted_sticker\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/i_voted_sticker3.jpg\" alt=\"\" width=\"300\" height=\"300\" /></a>','Vote for Brand Iron!','','inherit','closed','open','','1862-revision-8','','','2012-06-06 20:38:33','2012-06-06 20:38:33','',1862,'http://www.brandiron.net/general/1862-revision-8/',0,'revision','',0),(1875,16,'2012-06-06 20:39:15','2012-06-06 20:39:15','Here at Brand Iron, we are always looking to extend our reach, and never shy away from a little friendly competition, so naturally we jumped at the opportunity to participate in Social Madness. What is Social Madness, you ask? It’s a contest which measures a company’s social media growth within a predetermined time frame.\r\n\r\nHere are some of the details:\r\n<ul>\r\n	<li>As a business with &lt;100 employees, Brand Iron is competing within the \"Small Companies\" catagory.</li>\r\n	<li>Companies are awarded points in 2 different ways:</li>\r\n</ul>\r\n<ol>\r\n	<li>  For votes received on the Denver <a href=\"http://www.bizjournals.com/denver/exclusives/socialmadness\">Social Madness</a> page</li>\r\n	<li>  For Likes and Follows received on <a href=\"https://www.facebook.com/pages/Brand-Iron/96599404252\">Facebook</a>, <a href=\"https://twitter.com/#!/BrandIron\">Twitter</a>, and<a href=\"http://www.linkedin.com/company/brand-iron\"> LinkedIn</a></li>\r\n</ol>\r\n<ul>\r\n	<li>The first round of voting takes place through June 18<sup>th</sup>. At this time, the top eight\r\nColorado companies in each size category will move on to the local bracket\r\ncompetition, with weekly eliminations, tournament style.</li>\r\n</ul>\r\nPlease help support us in one, or all, or the following ways:\r\n<ul>\r\n	<li>Vote for us on the <a href=\"http://www.bizjournals.com/denver/exclusives/socialmadness\">Social Madness</a> page</li>\r\n	<li>Like us on <a href=\"https://www.facebook.com/pages/Brand-Iron/96599404252\">Facebook</a></li>\r\n	<li>Follow us on <a href=\"https://twitter.com/#!/BrandIron\">Twitter</a> and <a href=\"http://www.linkedin.com/company/brand-iron\">LinkedIn</a></li>\r\n</ul>\r\nOn behalf of all of Brand Iron, we truly appreciate your support!\r\n\r\n<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/i_voted_sticker3.jpg\"><img class=\"aligncenter size-full wp-image-1872\" title=\"i_voted_sticker\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/i_voted_sticker3.jpg\" alt=\"\" width=\"300\" height=\"300\" /></a>','Vote for Brand Iron!','','inherit','closed','open','','1862-revision-9','','','2012-06-06 20:39:15','2012-06-06 20:39:15','',1862,'http://www.brandiron.net/general/1862-revision-9/',0,'revision','',0),(1878,1,'2012-06-01 14:59:21','2012-06-01 14:59:21','Joseph has a passion for problem solving which is fueled by a never-ending supply of caffeine and cravings for sushi.  Joe is a master at Network Engineering and has extensive LAMP stack knowledge. When he\'s not riding his bike into work or watching hockey you can find him focused on tailoring code for a client\'s website or content management system.','Joseph Rajewski','','inherit','closed','open','','1647-revision-13','','','2012-06-01 14:59:21','2012-06-01 14:59:21','',1647,'http://www.brandiron.net/general/1647-revision-13/',0,'revision','',0),(1880,2,'2012-06-08 22:12:37','2012-06-08 22:12:37','<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/IMG_3438.jpg\"><img class=\"alignleft size-medium wp-image-1881\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/IMG_3438-300x224.jpg\" alt=\"\" width=\"300\" height=\"224\" /></a>For this week\'s adventure, the creative department hopped in the Jeep Wrangler and headed to IKEA for a new couch for their office. While out and about, they experienced all of the wonders of IKEA (including the meatballs) and then cruised back with the top down, couch in tow. Check out the photos <a href=\"http://www.facebook.com/pages/Brand-Iron/96599404252\">here</a>!','Brand Iron goes to IKEA!','','publish','closed','open','','brand-iron-goes-to-ikea','','','2012-06-22 16:25:20','2012-06-22 16:25:20','',0,'http://www.brandiron.net/?p=1880',0,'post','',0),(1881,2,'2012-06-08 22:10:20','2012-06-08 22:10:20','','IMG_3438','','inherit','closed','open','','img_3438','','','2012-06-08 22:10:20','2012-06-08 22:10:20','',1880,'http://www.brandiron.net/wp-content/uploads/2012/06/IMG_3438.jpg',0,'attachment','image/jpeg',0),(1882,2,'2012-06-08 21:50:44','2012-06-08 21:50:44','For this week\'s adventure, the creative department hopped in the Jeep Wrangler and headed to IKEA.','Brand Iron goes to IKEA!','','inherit','closed','open','','1880-revision','','','2012-06-08 21:50:44','2012-06-08 21:50:44','',1880,'http://www.brandiron.net/general/1880-revision/',0,'revision','',0),(1883,2,'2012-06-08 22:11:49','2012-06-08 22:11:49','<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/IMG_3438.jpg\"><img class=\"alignleft size-medium wp-image-1881\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/IMG_3438-300x224.jpg\" alt=\"\" width=\"300\" height=\"224\" /></a>For this week\'s adventure, the creative department hopped in the Jeep Wrangler and headed to IKEA for a new couch for their office. While out and about, they experienc Check out the photos <a href=\"http://www.facebook.com/pages/Brand-Iron/96599404252\">here</a>!','Brand Iron goes to IKEA!','','inherit','closed','open','','1880-revision-2','','','2012-06-08 22:11:49','2012-06-08 22:11:49','',1880,'http://www.brandiron.net/general/1880-revision-2/',0,'revision','',0),(1884,16,'2012-06-22 16:20:24','2012-06-22 16:20:24','<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/IMG_3438.jpg\"><img class=\"alignleft size-medium wp-image-1881\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/IMG_3438-300x224.jpg\" alt=\"\" width=\"300\" height=\"224\" /></a>For this week\'s adventure, the creative department hopped in the Jeep Wrangler and headed to IKEA for a new couch for their office. While out and about, they experienced all of the wonders of IKEA (including the meatballs) and then cruised back with the top down, couch in tow. Check out the photos <a href=\"http://www.facebook.com/pages/Brand-Iron/96599404252\">here</a>!','Brand Iron goes to IKEA!','','inherit','closed','open','','1880-autosave','','','2012-06-22 16:20:24','2012-06-22 16:20:24','',1880,'http://www.brandiron.net/general/1880-autosave/',0,'revision','',0),(2692,1,'2013-02-11 17:10:56','2013-02-11 17:10:56','Bio coming soon','Genna Gallegos','','inherit','closed','open','','2688-revision-4','','','2013-02-11 17:10:56','2013-02-11 17:10:56','',2688,'http://www.brandiron.net/general/2688-revision-4/',0,'revision','',0),(1888,16,'2012-06-19 19:04:50','2012-06-19 19:04:50','','SABJ_SocialMadness_315-280','','inherit','closed','open','','sabj_socialmadness_315-280','','','2012-06-19 19:04:50','2012-06-19 19:04:50','',1887,'http://www.brandiron.net/wp-content/uploads/2012/06/SABJ_SocialMadness_315-280.jpg',0,'attachment','image/jpeg',0),(1889,16,'2012-06-19 19:04:39','2012-06-19 19:04:39','Brand Iron has advanced to the next round of competition in the Social Madness contest!\n\nSimilar to the first round, points will be awarded for both votes received on the <a href=\"http://www.bizjournals.com/denver/exclusives/socialmadness\">Social Madness</a> page and for new sign-ups on <a href=\"http://www.facebook.com/pages/Brand-Iron/96599404252\">Facebook</a>, <a href=\"http://twitter.com/#!/brandiron\">Twitter</a> and <a href=\"http://www.linkedin.com/company/brand-iron\">LinkedIn</a>. This round, however, pits business against business in a head-to-head tournament style challenge.\n\nWe are still competing in the Small Businesses category, but this time our competition has been narrowed down to the eight other small businesses that have advanced with us.\n\nWe sincerely appreciate the support that has been shown and allowed us to advance to the next round, please keep it coming!','Social Madness: The Head-to-Head Faceoff Begins!','','inherit','closed','open','','1887-revision','','','2012-06-19 19:04:39','2012-06-19 19:04:39','',1887,'http://www.brandiron.net/general/1887-revision/',0,'revision','',0),(1890,16,'2012-06-19 19:05:41','2012-06-19 19:05:41','','SABJ_SocialMadness_315-280','','inherit','closed','open','','sabj_socialmadness_315-280-2','','','2012-06-19 19:05:41','2012-06-19 19:05:41','',1887,'http://www.brandiron.net/wp-content/uploads/2012/06/SABJ_SocialMadness_315-2801.jpg',0,'attachment','image/jpeg',0),(1891,16,'2012-06-19 19:05:02','2012-06-19 19:05:02','Brand Iron has advanced to the next round of competition in the Social Madness contest!<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/SABJ_SocialMadness_315-280.jpg\"><img class=\"alignright size-full wp-image-1888\" title=\"SABJ_SocialMadness_315-280\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/SABJ_SocialMadness_315-280.jpg\" alt=\"\" width=\"280\" height=\"274\" /></a>\r\n\r\nSimilar to the first round, points will be awarded for both votes received on the <a href=\"http://www.bizjournals.com/denver/exclusives/socialmadness\">Social Madness</a> page and for new sign-ups on <a href=\"http://www.facebook.com/pages/Brand-Iron/96599404252\">Facebook</a>, <a href=\"http://twitter.com/#!/brandiron\">Twitter</a> and <a href=\"http://www.linkedin.com/company/brand-iron\">LinkedIn</a>. This round, however, pits business against business in a head-to-head tournament style challenge.\r\n\r\nWe are still competing in the Small Businesses category, but this time our competition has been narrowed down to the eight other small businesses that have advanced with us.\r\n\r\nWe sincerely appreciate the support that has been shown and allowed us to advance to the next round, please keep it coming!','Social Madness: The Head-to-Head Faceoff Begins!','','inherit','closed','open','','1887-revision-2','','','2012-06-19 19:05:02','2012-06-19 19:05:02','',1887,'http://www.brandiron.net/general/1887-revision-2/',0,'revision','',0),(1892,16,'2012-06-19 19:06:07','2012-06-19 19:06:07','','SABJ_SocialMadness_315-280','','inherit','closed','open','','sabj_socialmadness_315-280-3','','','2012-06-19 19:06:07','2012-06-19 19:06:07','',1887,'http://www.brandiron.net/wp-content/uploads/2012/06/SABJ_SocialMadness_315-2802.jpg',0,'attachment','image/jpeg',0),(1893,16,'2012-06-19 19:05:48','2012-06-19 19:05:48','Brand Iron has advanced to the next round<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/SABJ_SocialMadness_315-2801.jpg\"><img class=\"alignright size-full wp-image-1890\" title=\"SABJ_SocialMadness_315-280\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/SABJ_SocialMadness_315-2801.jpg\" alt=\"\" width=\"280\" height=\"274\" /></a> of competition in the Social Madness contest!\r\n\r\nSimilar to the first round, points will be awarded for both votes received on the <a href=\"http://www.bizjournals.com/denver/exclusives/socialmadness\">Social Madness</a> page and for new sign-ups on <a href=\"http://www.facebook.com/pages/Brand-Iron/96599404252\">Facebook</a>, <a href=\"http://twitter.com/#!/brandiron\">Twitter</a> and <a href=\"http://www.linkedin.com/company/brand-iron\">LinkedIn</a>. This round, however, pits business against business in a head-to-head tournament style challenge.\r\n\r\nWe are still competing in the Small Businesses category, but this time our competition has been narrowed down to the eight other small businesses that have advanced with us.\r\n\r\nWe sincerely appreciate the support that has been shown and allowed us to advance to the next round, please keep it coming!','Social Madness: The Head-to-Head Faceoff Begins!','','inherit','closed','open','','1887-revision-3','','','2012-06-19 19:05:48','2012-06-19 19:05:48','',1887,'http://www.brandiron.net/general/1887-revision-3/',0,'revision','',0),(1894,16,'2012-06-19 19:06:18','2012-06-19 19:06:18','Brand Iron has advanced to the next round of competition in the Social Madness contest!<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/SABJ_SocialMadness_315-2802.jpg\"><img class=\"alignright size-full wp-image-1892\" title=\"SABJ_SocialMadness_315-280\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/SABJ_SocialMadness_315-2802.jpg\" alt=\"\" width=\"280\" height=\"274\" /></a>\r\n\r\nSimilar to the first round, points will be awarded for both votes received on the <a href=\"http://www.bizjournals.com/denver/exclusives/socialmadness\">Social Madness</a> page and for new sign-ups on <a href=\"http://www.facebook.com/pages/Brand-Iron/96599404252\">Facebook</a>, <a href=\"http://twitter.com/#!/brandiron\">Twitter</a> and <a href=\"http://www.linkedin.com/company/brand-iron\">LinkedIn</a>. This round, however, pits business against business in a head-to-head tournament style challenge.\r\n\r\nWe are still competing in the Small Businesses category, but this time our competition has been narrowed down to the eight other small businesses that have advanced with us.\r\n\r\nWe sincerely appreciate the support that has been shown and allowed us to advance to the next round, please keep it coming!','Social Madness: The Head-to-Head Faceoff Begins!','','inherit','closed','open','','1887-revision-4','','','2012-06-19 19:06:18','2012-06-19 19:06:18','',1887,'http://www.brandiron.net/general/1887-revision-4/',0,'revision','',0),(1896,16,'2012-06-19 19:06:52','2012-06-19 19:06:52','Brand Iron has advanced to the next round of competition in the Social Madness contest!<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/SABJ_SocialMadness_315-2802.jpg\"><img class=\"alignright size-full wp-image-1892\" title=\"SABJ_SocialMadness_315-280\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/SABJ_SocialMadness_315-2802.jpg\" alt=\"\" width=\"280\" height=\"274\" /></a>\r\n\r\nSimilar to the first round, points will be awarded for both votes received on the <a href=\"http://www.bizjournals.com/denver/exclusives/socialmadness\">Social Madness</a> page and for new sign-ups on <a href=\"http://www.facebook.com/pages/Brand-Iron/96599404252\">Facebook</a>, <a href=\"http://twitter.com/#!/brandiron\">Twitter</a> and <a href=\"http://www.linkedin.com/company/brand-iron\">LinkedIn</a>. This round, however, pits business against business in a head-to-head tournament style challenge.\r\n\r\nWe are still competing in the Small Businesses category, but this time our competition has been narrowed down to the eight other small businesses that have advanced with us.\r\n\r\nWe sincerely appreciate the support that has been shown and allowed us to advance to the next round, please keep it coming!','Social Madness: The Head-to-Head Faceoff Begins!','','inherit','closed','open','','1887-revision-6','','','2012-06-19 19:06:52','2012-06-19 19:06:52','',1887,'http://www.brandiron.net/general/1887-revision-6/',0,'revision','',0),(1895,16,'2012-06-19 19:06:37','2012-06-19 19:06:37','Brand Iron has advanced into the next round of competition in the Social Madness contest!<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/SABJ_SocialMadness_315-2802.jpg\"><img class=\"alignright size-full wp-image-1892\" title=\"SABJ_SocialMadness_315-280\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/SABJ_SocialMadness_315-2802.jpg\" alt=\"\" width=\"280\" height=\"274\" /></a>\r\n\r\nSimilar to the first round, points will be awarded for both votes received on the <a href=\"http://www.bizjournals.com/denver/exclusives/socialmadness\">Social Madness</a> page and for new sign-ups on <a href=\"http://www.facebook.com/pages/Brand-Iron/96599404252\">Facebook</a>, <a href=\"http://twitter.com/#!/brandiron\">Twitter</a> and <a href=\"http://www.linkedin.com/company/brand-iron\">LinkedIn</a>. This round, however, pits business against business in a head-to-head tournament style challenge.\r\n\r\nWe are still competing in the Small Businesses category, but this time our competition has been narrowed down to the eight other small businesses that have advanced with us.\r\n\r\nWe sincerely appreciate the support that has been shown and allowed us to advance to the next round, please keep it coming!','Social Madness: The Head-to-Head Faceoff Begins!','','inherit','closed','open','','1887-revision-5','','','2012-06-19 19:06:37','2012-06-19 19:06:37','',1887,'http://www.brandiron.net/general/1887-revision-5/',0,'revision','',0),(1897,16,'2012-06-19 19:07:38','2012-06-19 19:07:38','Brand Iron has advanced to the next round of competition in the Social Madness contest!<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/SABJ_SocialMadness_315-2802.jpg\"><img class=\"alignright size-full wp-image-1892\" title=\"SABJ_SocialMadness_315-280\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/SABJ_SocialMadness_315-2802.jpg\" alt=\"\" width=\"280\" height=\"274\" /></a>\r\n\r\nSimilar to the first round, points will be awarded for both votes received on the <a href=\"http://www.bizjournals.com/denver/exclusives/socialmadness\">Social Madness</a> page and for new sign-ups on <a href=\"http://www.facebook.com/pages/Brand-Iron/96599404252\">Facebook</a>, <a href=\"http://twitter.com/#!/brandiron\">Twitter</a> and <a href=\"http://www.linkedin.com/company/brand-iron\">LinkedIn</a>. This round, however, pits business against business in a head-to-head tournament style challenge.\r\n\r\nWe are still competing in the Small Businesses category, but this time our competition has been narrowed down to the eight other businesses that have advanced with us.\r\n\r\nWe sincerely appreciate the support that has been shown and allowed us to advance to the next round, please keep it coming!','Social Madness: The Head-to-Head Faceoff Begins!','','inherit','closed','open','','1887-revision-7','','','2012-06-19 19:07:38','2012-06-19 19:07:38','',1887,'http://www.brandiron.net/general/1887-revision-7/',0,'revision','',0),(1965,2,'2012-07-12 19:19:26','2012-07-12 19:19:26','Every company, in every industry, should consistently revisit the architecture of their brand. What parts of your brand are driving revenue for your company and which aren’t??We looked at 5 situations where bad branding practices occurred and explained what you can learn from each of them.\r\n<ol>\r\n	<li><strong>The Spandex Rule of Branding</strong>- This is definitely one of our personal favorite <a href=\"http://www.brandiron.net/wp-content/uploads/2012/07/virgin_brand_stretching.gif\"><img class=\"alignright size-medium wp-image-1968\" src=\"http://www.brandiron.net/wp-content/uploads/2012/07/virgin_brand_stretching-300x277.gif\" alt=\"\" width=\"300\" height=\"277\" /></a>rules of Branding: just because you can, doesn’t mean you should! We have seen this done poorly with companies like Special K, whose name appears on everything from bottled water and protein shakes to cereal bars. We have also seen this dilution with the Virgin brand, extending themselves every industry without discrimination from casinos and airline to healthcare service. One size does not always fit all, sometimes smacking your logo on everything under the sun only adds to brand dilution.</li>\r\n	<li><strong>Shut a Window to Open a Door</strong>- Are you still arguing with your kids on whether your father’s Oldsmobile is still cool? Products have lifecycles and some brands deserve to die. It can be a very emotional decision to retire a brand, but sometimes that is the best move to free up resources for a new, more promising brand.</li>\r\n	<li><strong>Less is More</strong>- Have you ever been flipping through a magazine and come across an article with a company name, brand name, parent brand, partner or subpartner name and a new product flavor all crammed onto one page? Be clear and concise so your target market knows what message you are trying to convey. A “TM” doesn’t need to be placed after every product feature, unless you have the next Heavenly Bed or Beats Headphones.</li>\r\n	<li><strong>iMarketing, iBranding, iEverything</strong>- Even Apple has to think carefully about their product names to avoid brand proliferation. Apple started using the product name of “i” to separate the iPod from their product line of computers that had the preceding word “Mac”. The iPod could have easily been named the MacPod (and been far less successful), but Apple very strategically created distance from its computer business by renaming the product line proving to be one of the most successful ideas in product history.<a href=\"http://www.brandiron.net/wp-content/uploads/2012/07/sprint-nextel-01.gif\"><img class=\"alignright size-medium wp-image-1967\" src=\"http://www.brandiron.net/wp-content/uploads/2012/07/sprint-nextel-01-300x224.gif\" alt=\"\" width=\"300\" height=\"224\" /></a></li>\r\n	<li><strong>Transaction Branding, what to do when a merger or acquisition happens</strong>- When two entities combine, sometimes one or both names must be dropped to avoid redundancy. Examples of this are Sprint and Nextel, going to just Sprint in 2007, or AT&amp;T and Cingular going to just AT&amp;T in 2005. However, in some cases both Brands’ names have such strong Brand equity that dropping a name would hurt the overall entity. We saw this with Whirlpool-Maytag.</li>\r\n</ol>','5 Reasons Why You Should Revisit Your Brand Architecture','','publish','closed','open','','5-reasons-why-you-should-revisit-your-brand-architecture','','','2012-07-12 19:24:35','2012-07-12 19:24:35','',0,'http://www.brandiron.net/?p=1965',0,'post','',0),(1899,1,'2012-03-14 17:10:56','2012-03-14 17:10:56','<div id=\"sevenstepchart\">\r\n<div class=\"sevensteptop\">\r\n<div class=\"forgingbrands\"><span class=\"row-title\">FORGING BRANDS</span></div>\r\n<div class=\"step one\">\r\n\r\n<span class=\"step-title\">Circle the Wagons</span></br></br>To better define your brand, we will review and evaluate your goals, corporate practices and overall business landscape\r\n\r\n</div>\r\n<div class=\"step two\">\r\n\r\n<span class=\"step-title\">Scout the Landscape</span></br></br>We will take an in depth look at the competitive landscape to determine where lie your greatest opportunities\r\n\r\n</div>\r\n<div class=\"step three\">\r\n\r\n<span class=\"step-title\">Separate Yourself from the Herd</span></br></br>Here we incorporate all knowledge about your business and the competitive landscape to create a message platform that clearly identifies your unique position in the marketplace\r\n\r\n</div>\r\n<div class=\"step four\">\r\n\r\n<span class=\"step-title\">BrandForging</span></br></br>Using a strategic yet fresh approach we start to define and forge your brand so there is clarity and distance between you and your competitors\r\n\r\n</div>\r\n</div>\r\n<div class=\"clear\"></div>\r\n<div class=\"sevensteparrow\"></div>\r\n<div class=\"clear\"></div>\r\n<div class=\"sevenstepbottom\">\r\n<div class=\"drivingrevenue\"><span class=\"row-title\">DRIVING REVENUE</span></div>\r\n<div class=\"step five\">\r\n\r\n<span class=\"step-title\">Revenue Round-Up</span></br></br>With a new or refreshed look in place, let\'s work together to maximize sales efforts to positively impact your bottom line.\r\n\r\n</div>\r\n<div class=\"step six\">\r\n\r\n<span class=\"step-title\">Drive to Bonanza</span></br></br>Let\'s set the strategic plan in motion, implementing creative ideas to position you for long-term success\r\n\r\n</div>\r\n<div class=\"step seven\">\r\n\r\n<span class=\"step-title\">Running the Ranch</span></br></br>Part of every client relationship,we will commit to each other tow ork together and ensure that the program is carried out to reach your goals. Accountability and any necessary course corrections lead to success!\r\n\r\n</div>\r\n</div>\r\n</div>\r\n</br></br></br>\r\n&copy; 2012 Brand Iron Process, Diagram, Names','Proprietary 7-Step Process&copy;','','inherit','closed','open','','350-revision-30','','','2012-03-14 17:10:56','2012-03-14 17:10:56','',350,'http://www.brandiron.net/general/350-revision-30/',0,'revision','',0),(1959,16,'2012-06-27 16:21:57','2012-06-27 16:21:57','<div id=\"sevenstepchart\">\r\n<div class=\"sevensteptop\">\r\n<div class=\"forgingbrands\"><span class=\"row-title\">FORGING BRANDS</span></div>\r\n<div class=\"step one\">\r\n\r\n<span class=\"step-title\">Circle the Wagons</span>To better define your brand, we will review and evaluate your goals, corporate practices and overall business landscape.\r\n\r\n</div>\r\n<div class=\"step two\">\r\n\r\n<span class=\"step-title\">Scout the Landscape</span>We will take an in depth look at the competitive landscape to determine where your greatest opportunities lie.\r\n\r\n</div>\r\n<div class=\"step three\">\r\n\r\n<span class=\"step-title\">Separate Yourself from the Herd</span>Here we incorporate all knowledge about your business and the competitive landscape to create a message platform that clearly identifies your unique position in the marketplace.\r\n\r\n</div>\r\n<div class=\"step four\">\r\n\r\n<span class=\"step-title\">BrandForging</span>Using a strategic yet fresh approach, we start to define and forge your brand so there is both clarity and distance between you and your competitors.\r\n\r\n</div>\r\n</div>\r\n<div class=\"clear\"></div>\r\n<div class=\"sevensteparrow\"></div>\r\n<div class=\"clear\"></div>\r\n<div class=\"sevenstepbottom\">\r\n<div class=\"drivingrevenue\"><span class=\"row-title\">DRIVING REVENUE</span></div>\r\n<div class=\"step five\">\r\n\r\n<span class=\"step-title\">Revenue Round-Up</span>With a new or refreshed look in place, let\'s work together to maximize sales efforts in order to positively impact your bottom line.\r\n\r\n</div>\r\n<div class=\"step six\">\r\n\r\n<span class=\"step-title\">Drive to Bonanza</span>Let\'s set the strategic plan in motion, implementing creative ideas to position you for long-term success.\r\n\r\n</div>\r\n<div class=\"step seven\">\r\n\r\n<span class=\"step-title\">Running the Ranch</span>Part of every client relationship,we will commit to each other in order to work together and ensure that the program is carried out to reach your goals. Accountability and any necessary course corrections lead to success!\r\n\r\n</div>\r\n</div>\r\n</div>\r\n© 2012 Brand Iron Process, Diagram, Names','Proprietary 7-Step Process&copy;','','inherit','closed','open','','350-revision-32','','','2012-06-27 16:21:57','2012-06-27 16:21:57','',350,'http://www.brandiron.net/general/350-revision-32/',0,'revision','',0),(2003,1,'2012-08-03 17:12:18','2012-08-03 17:12:18','','Portfolio v2','','inherit','closed','open','','2002-revision','','','2012-08-03 17:12:18','2012-08-03 17:12:18','',2002,'http://10.1.1.200/general/2002-revision/',0,'revision','',0),(1901,16,'2012-06-21 20:58:58','2012-06-21 20:58:58','Brand Iron recently had the opportunity to demonstrate our branding and marketing<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/pic16.jpg\"><img class=\"alignright size-medium wp-image-1918\" title=\"pic1\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/pic16-223x300.jpg\" alt=\"\" width=\"223\" height=\"300\" /></a> expertise at the AWEA WINDPOWER 2012 Conference and Exhibition in Atlanta, Georgia on behalf of Wazee Companies.  In addition to having a great time, it was a chance for us to exercise some of our industry skills including:\r\n<ul>\r\n	<li>Trade show planning and coordination</li>\r\n	<li>Booth design</li>\r\n	<li>Sales brochure design</li>\r\n	<li>Promotional item design and production</li>\r\n	<li>Website design and development</li>\r\n	<li>Booth management</li>\r\n</ul>\r\nThe conference was held at the Georgia World Congress Center and took place over the course of four days from June 3<sup>rd</sup> to June 6<sup>th</sup>. Thousands of exhibitors from all over the world took part in the event, representing fifty-nine different countries, as well as all fifty U.S states and the District of Columbia.  In addition to Wazee, major exhibitors included General Electric, Suzlon and Mitsubishi.\r\n\r\nDuring our time in the Peach State, Brand Iron was able to effectively assist Wazee with the development of numerous relationships regarding a wide array of clients, vendors and partners.  We also promoted and talked with visitors about the launch of Wazee’s new Wind Warehouse website. Between working with the Wazee crew, meeting tons of new people, and doing what we do best – marketing and branding, we really had a great time and we’re definitely looking forward to next year!<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/pic22.jpg\"><img class=\"aligncenter size-medium wp-image-1910\" title=\"pic2\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/pic22-300x134.jpg\" alt=\"\" width=\"300\" height=\"134\" /></a>','Brand Iron goes to WINDPOWER 2012','','publish','closed','open','','brand-iron-goes-to-windpower-2012','','','2012-06-22 16:15:23','2012-06-22 16:15:23','',0,'http://www.brandiron.net/?p=1901',0,'post','',0),(1902,16,'2012-06-21 20:32:17','2012-06-21 20:32:17','','pic1','','inherit','closed','open','','pic1','','','2012-06-21 20:32:17','2012-06-21 20:32:17','',1901,'http://www.brandiron.net/wp-content/uploads/2012/06/pic1.jpg',0,'attachment','image/jpeg',0),(1903,16,'2012-06-21 20:31:49','2012-06-21 20:31:49','Brand Iron recently had the opportunity to demonstrate our branding and marketing expertise at the AWEA WINDPOWER 2012 Conference and Exhibition in Atlanta, Georgia on behalf of Wazee Companies.  In addition to having a great time, it was a chance for us to exercise some of our industry skills including trade show planning and coordination, booth design, sales brochure design, promo item design and production, website design and development, and booth management.\n\nThe conference was held at the Georgia World Congress Center and took place over the course of four days from June 3<sup>rd</sup> to June 6<sup>th</sup>. Thousands of exhibitors from all over the world took part in the event, representing fifty-nine different countries, as well as all fifty U.S states and the District of Columbia.  In addition to Wazee, major exhibitors included General Electric, Suzlon and Mitsubishi.\n\nDuring our time in the Peach State, Brand Iron was able to effectively assist Wazee with the development of numerous relationships regarding a wide array of clients, vendors and partners.  We also promoted and talked with visitors about the launch of Wazee’s new Wind Warehouse website. Between working with the Wazee crew, meeting tons of new people, and doing what we do best – marketing and branding, we really had a great time and we’re definitely looking forward to next year!','Brand Iron goes to WINDPOWER 2012','','inherit','closed','open','','1901-revision','','','2012-06-21 20:31:49','2012-06-21 20:31:49','',1901,'http://www.brandiron.net/general/1901-revision/',0,'revision','',0),(1904,16,'2012-06-21 20:41:01','2012-06-21 20:41:01','','pic1','','inherit','closed','open','','pic1-2','','','2012-06-21 20:41:01','2012-06-21 20:41:01','',1901,'http://www.brandiron.net/wp-content/uploads/2012/06/pic11.jpg',0,'attachment','image/jpeg',0),(1905,16,'2012-06-21 20:32:49','2012-06-21 20:32:49','Brand Iron recently had the opportunity to demonstrate our branding and marketing<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/pic1.jpg\"><img class=\"alignright size-medium wp-image-1902\" title=\"pic1\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/pic1-223x300.jpg\" alt=\"\" width=\"223\" height=\"300\" /></a> expertise at the AWEA WINDPOWER 2012 Conference and Exhibition in Atlanta, Georgia on behalf of Wazee Companies.  In addition to having a great time, it was a chance for us to exercise some of our industry skills including trade show planning and coordination, booth design, sales brochure design, promo item design and production, website design and development, and booth management.\n\nThe conference was held at the Georgia World Congress Center and took place over the course of four days from June 3<sup>rd</sup> to June 6<sup>th</sup>. Thousands of exhibitors from all over the world took part in the event, representing fifty-nine different countries, as well as all fifty U.S states and the District of Columbia.  In addition to Wazee, major exhibitors included General Electric, Suzlon and Mitsubishi.\n\nDuring our time in the Peach State, Brand Iron was able to effectively assist Wazee with the development of numerous relationships regarding a wide array of clients, vendors and partners.  We also promoted and talked with visitors about the launch of Wazee’s new Wind Warehouse website. Between working with the Wazee crew, meeting tons of new people, and doing what we do best – marketing and branding, we really had a great time and we’re definitely looking forward to next year!','Brand Iron goes to WINDPOWER 2012','','inherit','closed','open','','1901-revision-2','','','2012-06-21 20:32:49','2012-06-21 20:32:49','',1901,'http://www.brandiron.net/general/1901-revision-2/',0,'revision','',0),(1906,16,'2012-06-21 20:41:28','2012-06-21 20:41:28','','pic1','','inherit','closed','open','','pic1-3','','','2012-06-21 20:41:28','2012-06-21 20:41:28','',1901,'http://www.brandiron.net/wp-content/uploads/2012/06/pic12.jpg',0,'attachment','image/jpeg',0),(1907,16,'2012-06-21 20:41:52','2012-06-21 20:41:52','','pic2','','inherit','closed','open','','pic2','','','2012-06-21 20:41:52','2012-06-21 20:41:52','',1901,'http://www.brandiron.net/wp-content/uploads/2012/06/pic2.jpg',0,'attachment','image/jpeg',0),(1908,16,'2012-06-21 20:41:12','2012-06-21 20:41:12','Brand Iron recently had the opportunity to demonstrate our branding and marketing<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/pic11.jpg\"><img class=\"alignright size-thumbnail wp-image-1904\" title=\"pic1\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/pic11-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" /></a>\r\nexpertise at the AWEA WINDPOWER 2012 Conference and Exhibition in Atlanta, Georgia on behalf of Wazee Companies.  In addition to having a great time, it was a chance for us to exercise some of our industry skills including trade show planning and coordination, booth design, sales brochure design, promo item design and production, website design and development, and booth management.\r\n\r\nThe conference was held at the Georgia World Congress Center and took place over the course of four days from June 3<sup>rd</sup> to June 6<sup>th</sup>. Thousands of exhibitors from all over the world took part in the event, representing fifty-nine different countries, as well as all fifty U.S states and the District of Columbia.  In addition to Wazee, major exhibitors included General Electric, Suzlon and Mitsubishi.\r\n\r\nDuring our time in the Peach State, Brand Iron was able to effectively assist Wazee with the development of numerous relationships regarding a wide array of clients, vendors and partners.  We also promoted and talked with visitors about the launch of Wazee’s new Wind Warehouse website. Between working with the Wazee crew, meeting tons of new people, and doing what we do best – marketing and branding, we really had a great time and we’re definitely looking forward to next year!','Brand Iron goes to WINDPOWER 2012','','inherit','closed','open','','1901-revision-3','','','2012-06-21 20:41:12','2012-06-21 20:41:12','',1901,'http://www.brandiron.net/general/1901-revision-3/',0,'revision','',0),(1909,16,'2012-06-21 20:42:24','2012-06-21 20:42:24','','pic2','','inherit','closed','open','','pic2-2','','','2012-06-21 20:42:24','2012-06-21 20:42:24','',1901,'http://www.brandiron.net/wp-content/uploads/2012/06/pic21.jpg',0,'attachment','image/jpeg',0),(1910,16,'2012-06-21 20:42:41','2012-06-21 20:42:41','','pic2','','inherit','closed','open','','pic2-3','','','2012-06-21 20:42:41','2012-06-21 20:42:41','',1901,'http://www.brandiron.net/wp-content/uploads/2012/06/pic22.jpg',0,'attachment','image/jpeg',0),(1911,16,'2012-06-21 20:42:02','2012-06-21 20:42:02','Brand Iron recently had the opportunity to demonstrate our branding and marketing<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/pic12.jpg\"><img class=\"alignright size-medium wp-image-1906\" title=\"pic1\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/pic12-223x300.jpg\" alt=\"\" width=\"223\" height=\"300\" /></a>\r\nexpertise at the AWEA WINDPOWER 2012 Conference and Exhibition in Atlanta, Georgia on behalf of Wazee Companies.  In addition to having a great time, it was a chance for us to exercise some of our industry skills including trade show planning and coordination, booth design, sales brochure design, promo item design and production, website design and development, and booth management.\r\n\r\nThe conference was held at the Georgia World Congress Center and took place over the course of four days from June 3<sup>rd</sup> to June 6<sup>th</sup>. Thousands of exhibitors from all over the world took part in the event, representing fifty-nine different countries, as well as all fifty U.S states and the District of Columbia.  In addition to Wazee, major exhibitors included General Electric, Suzlon and Mitsubishi.<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/pic2.jpg\"><img class=\"aligncenter size-medium wp-image-1907\" title=\"pic2\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/pic2-300x134.jpg\" alt=\"\" width=\"300\" height=\"134\" /></a>\r\n\r\nDuring our time in the Peach State, Brand Iron was able to effectively assist Wazee with the development of numerous relationships regarding a wide array of clients, vendors and partners.  We also promoted and talked with visitors about the launch of Wazee’s new Wind Warehouse website. Between working with the Wazee crew, meeting tons of new people, and doing what we do best – marketing and branding, we really had a great time and we’re definitely looking forward to next year!','Brand Iron goes to WINDPOWER 2012','','inherit','closed','open','','1901-revision-4','','','2012-06-21 20:42:02','2012-06-21 20:42:02','',1901,'http://www.brandiron.net/general/1901-revision-4/',0,'revision','',0),(1912,16,'2012-06-21 20:43:12','2012-06-21 20:43:12','','pic1','','inherit','closed','open','','pic1-4','','','2012-06-21 20:43:12','2012-06-21 20:43:12','',1901,'http://www.brandiron.net/wp-content/uploads/2012/06/pic13.jpg',0,'attachment','image/jpeg',0),(1913,16,'2012-06-21 20:42:51','2012-06-21 20:42:51','Brand Iron recently had the opportunity to demonstrate our branding and marketing<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/pic12.jpg\"><img class=\"alignright size-medium wp-image-1906\" title=\"pic1\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/pic12-223x300.jpg\" alt=\"\" width=\"223\" height=\"300\" /></a>\r\nexpertise at the AWEA WINDPOWER 2012 Conference and Exhibition in Atlanta, Georgia on behalf of Wazee Companies.  In addition to having a great time, it was a chance for us to exercise some of our industry skills including trade show planning and coordination, booth design, sales brochure design, promo item design and production, website design and development, and booth management.\r\n\r\nThe conference was held at the Georgia World Congress Center and took place over the course of four days from June 3<sup>rd</sup> to June 6<sup>th</sup>. Thousands of exhibitors from all over the world took part in the event, representing fifty-nine different countries, as well as all fifty U.S states and the District of Columbia.  In addition to Wazee, major exhibitors included General Electric, Suzlon and Mitsubishi.\r\n\r\nDuring our time in the Peach State, Brand Iron was able to effectively assist Wazee with the development of numerous relationships regarding a wide array of clients, vendors and partners.  We also promoted and talked with visitors about the launch of Wazee’s new Wind Warehouse website. Between working with the Wazee crew, meeting tons of new people, and doing what we do best – marketing and branding, we really had a great time and we’re definitely looking forward to next year!<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/pic22.jpg\"><img class=\"aligncenter size-medium wp-image-1910\" title=\"pic2\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/pic22-300x134.jpg\" alt=\"\" width=\"300\" height=\"134\" /></a>','Brand Iron goes to WINDPOWER 2012','','inherit','closed','open','','1901-revision-5','','','2012-06-21 20:42:51','2012-06-21 20:42:51','',1901,'http://www.brandiron.net/general/1901-revision-5/',0,'revision','',0),(1914,16,'2012-06-21 20:43:39','2012-06-21 20:43:39','','pic1','','inherit','closed','open','','pic1-5','','','2012-06-21 20:43:39','2012-06-21 20:43:39','',1901,'http://www.brandiron.net/wp-content/uploads/2012/06/pic14.jpg',0,'attachment','image/jpeg',0),(1915,16,'2012-06-21 20:44:11','2012-06-21 20:44:11','','pic1','','inherit','closed','open','','pic1-6','','','2012-06-21 20:44:11','2012-06-21 20:44:11','',1901,'http://www.brandiron.net/wp-content/uploads/2012/06/pic15.jpg',0,'attachment','image/jpeg',0),(1916,16,'2012-06-21 20:43:20','2012-06-21 20:43:20','Brand Iron recently had the opportunity to demonstrate our branding and<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/pic13.jpg\"><img class=\"alignright size-medium wp-image-1912\" title=\"pic1\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/pic13-223x300.jpg\" alt=\"\" width=\"223\" height=\"300\" /></a> marketing\r\nexpertise at the AWEA WINDPOWER 2012 Conference and Exhibition in Atlanta, Georgia on behalf of Wazee Companies.  In addition to having a great time, it was a chance for us to exercise some of our industry skills including trade show planning and coordination, booth design, sales brochure design, promo item design and production, website design and development, and booth management.\r\n\r\nThe conference was held at the Georgia World Congress Center and took place over the course of four days from June 3<sup>rd</sup> to June 6<sup>th</sup>. Thousands of exhibitors from all over the world took part in the event, representing fifty-nine different countries, as well as all fifty U.S states and the District of Columbia.  In addition to Wazee, major exhibitors included General Electric, Suzlon and Mitsubishi.\r\n\r\nDuring our time in the Peach State, Brand Iron was able to effectively assist Wazee with the development of numerous relationships regarding a wide array of clients, vendors and partners.  We also promoted and talked with visitors about the launch of Wazee’s new Wind Warehouse website. Between working with the Wazee crew, meeting tons of new people, and doing what we do best – marketing and branding, we really had a great time and we’re definitely looking forward to next year!<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/pic22.jpg\"><img class=\"aligncenter size-medium wp-image-1910\" title=\"pic2\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/pic22-300x134.jpg\" alt=\"\" width=\"300\" height=\"134\" /></a>','Brand Iron goes to WINDPOWER 2012','','inherit','closed','open','','1901-revision-6','','','2012-06-21 20:43:20','2012-06-21 20:43:20','',1901,'http://www.brandiron.net/general/1901-revision-6/',0,'revision','',0),(1917,16,'2012-06-21 20:44:21','2012-06-21 20:44:21','Brand Iron recently had the opportunity to demonstrate<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/pic15.jpg\"><img class=\"alignright size-medium wp-image-1915\" title=\"pic1\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/pic15-223x300.jpg\" alt=\"\" width=\"223\" height=\"300\" /></a> our branding and marketing\r\nexpertise at the AWEA WINDPOWER 2012 Conference and Exhibition in Atlanta, Georgia on behalf of Wazee Companies.  In addition to having a great time, it was a chance for us to exercise some of our industry skills including trade show planning and coordination, booth design, sales brochure design, promo item design and production, website design and development, and booth management.\r\n\r\nThe conference was held at the Georgia World Congress Center and took place over the course of four days from June 3<sup>rd</sup> to June 6<sup>th</sup>. Thousands of exhibitors from all over the world took part in the event, representing fifty-nine different countries, as well as all fifty U.S states and the District of Columbia.  In addition to Wazee, major exhibitors included General Electric, Suzlon and Mitsubishi.\r\n\r\nDuring our time in the Peach State, Brand Iron was able to effectively assist Wazee with the development of numerous relationships regarding a wide array of clients, vendors and partners.  We also promoted and talked with visitors about the launch of Wazee’s new Wind Warehouse website. Between working with the Wazee crew, meeting tons of new people, and doing what we do best – marketing and branding, we really had a great time and we’re definitely looking forward to next year!<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/pic22.jpg\"><img class=\"aligncenter size-medium wp-image-1910\" title=\"pic2\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/pic22-300x134.jpg\" alt=\"\" width=\"300\" height=\"134\" /></a>','Brand Iron goes to WINDPOWER 2012','','inherit','closed','open','','1901-revision-7','','','2012-06-21 20:44:21','2012-06-21 20:44:21','',1901,'http://www.brandiron.net/general/1901-revision-7/',0,'revision','',0),(1918,16,'2012-06-21 20:56:40','2012-06-21 20:56:40','','pic1','','inherit','closed','open','','pic1-7','','','2012-06-21 20:56:40','2012-06-21 20:56:40','',1901,'http://www.brandiron.net/wp-content/uploads/2012/06/pic16.jpg',0,'attachment','image/jpeg',0),(1919,16,'2012-06-21 20:55:58','2012-06-21 20:55:58','Brand Iron recently had the opportunity to demonstrate<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/pic15.jpg\"><img class=\"alignright size-medium wp-image-1915\" title=\"pic1\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/pic15-223x300.jpg\" alt=\"\" width=\"223\" height=\"300\" /></a> our branding and marketing\r\nexpertise at the AWEA WINDPOWER 2012 Conference and Exhibition in Atlanta, Georgia on behalf of Wazee Companies.  In addition to having a great time, it was a chance for us to exercise some of our industry skills including:\r\n<ul>\r\n	<li>Trade show planning and coordination</li>\r\n	<li>Booth design</li>\r\n	<li>Sales brochure design</li>\r\n	<li>Promotional item design and production</li>\r\n	<li>Website design and development</li>\r\n	<li>Booth management</li>\r\n</ul>\r\nThe conference was held at the Georgia World Congress Center and took place over the course of four days from June 3<sup>rd</sup> to June 6<sup>th</sup>. Thousands of exhibitors from all over the world took part in the event, representing fifty-nine different countries, as well as all fifty U.S states and the District of Columbia.  In addition to Wazee, major exhibitors included General Electric, Suzlon and Mitsubishi.\r\n\r\nDuring our time in the Peach State, Brand Iron was able to effectively assist Wazee with the development of numerous relationships regarding a wide array of clients, vendors and partners.  We also promoted and talked with visitors about the launch of Wazee’s new Wind Warehouse website. Between working with the Wazee crew, meeting tons of new people, and doing what we do best – marketing and branding, we really had a great time and we’re definitely looking forward to next year!<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/pic22.jpg\"><img class=\"aligncenter size-medium wp-image-1910\" title=\"pic2\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/pic22-300x134.jpg\" alt=\"\" width=\"300\" height=\"134\" /></a>','Brand Iron goes to WINDPOWER 2012','','inherit','closed','open','','1901-revision-8','','','2012-06-21 20:55:58','2012-06-21 20:55:58','',1901,'http://www.brandiron.net/general/1901-revision-8/',0,'revision','',0),(1920,16,'2012-06-21 20:56:47','2012-06-21 20:56:47','Brand Iron recently had the opportunity to demonstrate our branding and marketing<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/pic16.jpg\"><img class=\"alignright size-medium wp-image-1918\" title=\"pic1\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/pic16-223x300.jpg\" alt=\"\" width=\"223\" height=\"300\" /></a> expertise at the AWEA WINDPOWER 2012 Conference and Exhibition in Atlanta, Georgia on behalf of Wazee Companies.  In addition to having a great time, it was a chance for us to exercise some of our industry skills including:\r\n<ul>\r\n	<li>Trade show planning and coordination</li>\r\n	<li>Booth design</li>\r\n	<li>Sales brochure design</li>\r\n	<li>Promotional item design and production</li>\r\n	<li>Website design and development</li>\r\n	<li>Booth management</li>\r\n</ul>\r\nThe conference was held at the Georgia World Congress Center and took place over the course of four days from June 3<sup>rd</sup> to June 6<sup>th</sup>. Thousands of exhibitors from all over the world took part in the event, representing fifty-nine different countries, as well as all fifty U.S states and the District of Columbia.  In addition to Wazee, major exhibitors included General Electric, Suzlon and Mitsubishi.\r\n\r\nDuring our time in the Peach State, Brand Iron was able to effectively assist Wazee with the development of numerous relationships regarding a wide array of clients, vendors and partners.  We also promoted and talked with visitors about the launch of Wazee’s new Wind Warehouse website. Between working with the Wazee crew, meeting tons of new people, and doing what we do best – marketing and branding, we really had a great time and we’re definitely looking forward to next year!<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/pic22.jpg\"><img class=\"aligncenter size-medium wp-image-1910\" title=\"pic2\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/pic22-300x134.jpg\" alt=\"\" width=\"300\" height=\"134\" /></a>','Brand Iron goes to WINDPOWER 2012','','inherit','closed','open','','1901-revision-9','','','2012-06-21 20:56:47','2012-06-21 20:56:47','',1901,'http://www.brandiron.net/general/1901-revision-9/',0,'revision','',0),(1921,16,'2012-06-22 16:13:30','2012-06-22 16:13:30','Brand Iron recently had the opportunity to demonstrate our branding and marketing<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/pic16.jpg\"><img class=\"alignright size-medium wp-image-1918\" title=\"pic1\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/pic16-223x300.jpg\" alt=\"\" width=\"223\" height=\"300\" /></a> expertise at the AWEA WINDPOWER 2012 Conference and Exhibition in Atlanta, Georgia on behalf of Wazee Companies.  In addition to having a great time, it was a chance for us to exercise some of our industry skills including:\n<ul>\n	<li>Trade show planning and coordination</li>\n	<li>Booth design</li>\n	<li>Sales brochure design</li>\n	<li>Promotional item design and production</li>\n	<li>Website design and development</li>\n	<li>Booth management</li>\n</ul>\nThe conference was held at the Georgia World Congress Center and took place over the course of four days from June 3<sup>rd</sup> to June 6<sup>th</sup>. Thousands of exhibitors from all over the world took part in the event, representing fifty-nine different countries, as well as all fifty U.S states and the District of Columbia.  In addition to Wazee, major exhibitors included General Electric, Suzlon and Mitsubishi.\n\nDuring our time in the Peach State, Brand Iron was able to effectively assist Wazee with the development of numerous relationships regarding a wide array of clients, vendors and partners.  We also promoted and talked with visitors about the launch of Wazee’s new Wind Warehouse website. Between working with the Wazee crew, meeting tons of new people, and doing what we do best – marketing and branding, we really had a great time and we’re definitely looking forward to next year!<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/pic22.jpg\"><img class=\"aligncenter size-medium wp-image-1910\" title=\"pic2\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/pic22-300x134.jpg\" alt=\"\" width=\"300\" height=\"134\" /></a>','Brand Iron goes to WINDPOWER 2012','','inherit','closed','open','','1901-autosave','','','2012-06-22 16:13:30','2012-06-22 16:13:30','',1901,'http://www.brandiron.net/general/1901-autosave/',0,'revision','',0),(1922,16,'2012-06-21 20:58:58','2012-06-21 20:58:58','Brand Iron recently had the opportunity to demonstrate our branding and marketing<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/pic16.jpg\"><img class=\"alignright size-medium wp-image-1918\" title=\"pic1\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/pic16-223x300.jpg\" alt=\"\" width=\"223\" height=\"300\" /></a> expertise at the AWEA WINDPOWER 2012 Conference and Exhibition in Atlanta, Georgia on behalf of Wazee Companies.  In addition to having a great time, it was a chance for us to exercise some of our industry skills including:\r\n<ul>\r\n	<li>Trade show planning and coordination</li>\r\n	<li>Booth design</li>\r\n	<li>Sales brochure design</li>\r\n	<li>Promotional item design and production</li>\r\n	<li>Website design and development</li>\r\n	<li>Booth management</li>\r\n</ul>\r\nThe conference was held at the Georgia World Congress Center and took place over the course of four days from June 3<sup>rd</sup> to June 6<sup>th</sup>. Thousands of exhibitors from all over the world took part in the event, representing fifty-nine different countries, as well as all fifty U.S states and the District of Columbia.  In addition to Wazee, major exhibitors included General Electric, Suzlon and Mitsubishi.\r\n\r\nDuring our time in the Peach State, Brand Iron was able to effectively assist Wazee with the development of numerous relationships regarding a wide array of clients, vendors and partners.  We also promoted and talked with visitors about the launch of Wazee’s new Wind Warehouse website. Between working with the Wazee crew, meeting tons of new people, and doing what we do best – marketing and branding, we really had a great time and we’re definitely looking forward to next year!<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/pic22.jpg\"><img class=\"aligncenter size-medium wp-image-1910\" title=\"pic2\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/pic22-300x134.jpg\" alt=\"\" width=\"300\" height=\"134\" /></a>','Brand Iron goes to WINDPOWER 2012','','inherit','closed','open','','1901-revision-10','','','2012-06-21 20:58:58','2012-06-21 20:58:58','',1901,'http://www.brandiron.net/general/1901-revision-10/',0,'revision','',0),(1923,16,'2012-06-22 16:14:44','2012-06-22 16:14:44','Brand Iron recently had the opportunity to demonstrate our branding and marketing<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/pic16.jpg\"><img class=\"alignright size-medium wp-image-1918\" title=\"pic1\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/pic16-223x300.jpg\" alt=\"\" width=\"223\" height=\"300\" /></a> expertise at the AWEA WINDPOWER 2012 Conference and Exhibition in Atlanta, Georgia on behalf of Wazee Companies.  In addition to having a great time, it was a chance for us to exercise some of our industry skills including:\r\n<ul>\r\n	<li>Trade show planning and coordination</li>\r\n	<li>Booth design</li>\r\n	<li>Sales brochure design</li>\r\n	<li>Promotional item design and production</li>\r\n	<li>Website design and development</li>\r\n	<li>Booth management</li>\r\n</ul>\r\nThe conference was held at the Georgia World Congress Center and took place over the course of four days from June 3<sup>rd</sup> to June 6<sup>th</sup>. Thousands of exhibitors from all over the world took part in the event, representing fifty-nine different countries, as well as all fifty U.S states and the District of Columbia.  In addition to Wazee, major exhibitors included General Electric, Suzlon and Mitsubishi.\r\n\r\nDuring our time in the Peach State, Brand Iron was able to effectively assist Wazee with the development of numerous relationships regarding a wide array of clients, vendors and partners.  We also promoted and talked with visitors about the launch of Wazee’s new Wind Warehouse website. Between working with the Wazee crew, meeting tons of new people, and doing what we do best – marketing and branding, we really had a great time and we’re definitely looking forward to next year!<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/pic22.jpg\"><img class=\"aligncenter size-medium wp-image-1910\" title=\"pic2\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/pic22-300x134.jpg\" alt=\"\" width=\"300\" height=\"134\" /></a>','Brand Iron goes to WINDPOWER 2012','','inherit','closed','open','','1901-revision-11','','','2012-06-22 16:14:44','2012-06-22 16:14:44','',1901,'http://www.brandiron.net/general/1901-revision-11/',0,'revision','',0),(1924,16,'2012-06-22 16:16:41','2012-06-22 16:16:41','Here at Brand Iron, we are always looking to extend our reach, and never shy away from a little friendly competition, so naturally we jumped at the opportunity to participate in Social Madness. What is Social Madness, you ask? It’s a contest which measures a company’s social media growth within a predetermined time frame.\n\nHere are some of the details:\n<ul>\n	<li>As a business with &lt;100 employees, Brand Iron is competing within the \"Small Companies\" catagory.</li>\n	<li>Companies are awarded points in 2 different ways:</li>\n</ul>\n<ol>\n	<li>  For votes received on the Denver <a href=\"http://www.bizjournals.com/denver/exclusives/socialmadness\">Social Madness</a> page</li>\n	<li>  For Likes and Follows received on <a href=\"https://www.facebook.com/pages/Brand-Iron/96599404252\">Facebook</a>, <a href=\"https://twitter.com/#!/BrandIron\">Twitter</a>, and<a href=\"http://www.linkedin.com/company/brand-iron\"> LinkedIn</a></li>\n</ol>\n<ul>\n	<li>The first round of voting takes place through June 18<sup>th</sup>. At this time, the top eight\nColorado companies in each size category will move on to the local bracket\ncompetition, with weekly eliminations, tournament style.</li>\n</ul>\n<strong>Please help support us in one, or all, or the following ways:</strong>\n<ul>\n	<li>Vote for us on the <a href=\"http://www.bizjournals.com/denver/exclusives/socialmadness\">Social Madness</a> page</li>\n	<li>Like us on <a href=\"https://www.facebook.com/pages/Brand-Iron/96599404252\">Facebook</a></li>\n	<li>Follow us on <a href=\"https://twitter.com/#!/BrandIron\">Twitter</a> and <a href=\"http://www.linkedin.com/company/brand-iron\">LinkedIn</a></li>\n</ul>\nOn behalf of all of Brand Iron, we truly appreciate your support!\n\n<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/i_voted_sticker3.jpg\"><img class=\"aligncenter size-full wp-image-1872\" title=\"i_voted_sticker\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/i_voted_sticker3.jpg\" alt=\"\" width=\"300\" height=\"300\" /></a>','Vote for Brand Iron!','','inherit','closed','open','','1862-autosave','','','2012-06-22 16:16:41','2012-06-22 16:16:41','',1862,'http://www.brandiron.net/general/1862-autosave/',0,'revision','',0),(1925,16,'2012-06-06 20:40:10','2012-06-06 20:40:10','Here at Brand Iron, we are always looking to extend our reach, and never shy away from a little friendly competition, so naturally we jumped at the opportunity to participate in Social Madness. What is Social Madness, you ask? It’s a contest which measures a company’s social media growth within a predetermined time frame.\r\n\r\nHere are some of the details:\r\n<ul>\r\n	<li>As a business with &lt;100 employees, Brand Iron is competing within the \"Small Companies\" catagory.</li>\r\n	<li>Companies are awarded points in 2 different ways:</li>\r\n</ul>\r\n<ol>\r\n	<li>  For votes received on the Denver <a href=\"http://www.bizjournals.com/denver/exclusives/socialmadness\">Social Madness</a> page</li>\r\n	<li>  For Likes and Follows received on <a href=\"https://www.facebook.com/pages/Brand-Iron/96599404252\">Facebook</a>, <a href=\"https://twitter.com/#!/BrandIron\">Twitter</a>, and<a href=\"http://www.linkedin.com/company/brand-iron\"> LinkedIn</a></li>\r\n</ol>\r\n<ul>\r\n	<li>The first round of voting takes place through June 18<sup>th</sup>. At this time, the top eight\r\nColorado companies in each size category will move on to the local bracket\r\ncompetition, with weekly eliminations, tournament style.</li>\r\n</ul>\r\n<strong>Please help support us in one, or all, or the following ways:</strong>\r\n<ul>\r\n	<li>Vote for us on the <a href=\"http://www.bizjournals.com/denver/exclusives/socialmadness\">Social Madness</a> page</li>\r\n	<li>Like us on <a href=\"https://www.facebook.com/pages/Brand-Iron/96599404252\">Facebook</a></li>\r\n	<li>Follow us on <a href=\"https://twitter.com/#!/BrandIron\">Twitter</a> and <a href=\"http://www.linkedin.com/company/brand-iron\">LinkedIn</a></li>\r\n</ul>\r\nOn behalf of all of Brand Iron, we truly appreciate your support!\r\n\r\n<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/i_voted_sticker3.jpg\"><img class=\"aligncenter size-full wp-image-1872\" title=\"i_voted_sticker\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/i_voted_sticker3.jpg\" alt=\"\" width=\"300\" height=\"300\" /></a>','Vote for Brand Iron!','','inherit','closed','open','','1862-revision-10','','','2012-06-06 20:40:10','2012-06-06 20:40:10','',1862,'http://www.brandiron.net/general/1862-revision-10/',0,'revision','',0),(1926,16,'2012-06-22 16:18:49','2012-06-22 16:18:49','Brand Iron has advanced to the next round of competition in the Social Madness contest!<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/SABJ_SocialMadness_315-2802.jpg\"><img class=\"alignright size-full wp-image-1892\" title=\"SABJ_SocialMadness_315-280\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/SABJ_SocialMadness_315-2802.jpg\" alt=\"\" width=\"280\" height=\"274\" /></a>\n\nSimilar to the first round, points will be awarded for both votes received on the <a href=\"http://www.bizjournals.com/denver/exclusives/socialmadness\">Social Madness</a> page and for new sign-ups on <a href=\"http://www.facebook.com/pages/Brand-Iron/96599404252\">Facebook</a>, <a href=\"http://twitter.com/#!/brandiron\">Twitter</a> and <a href=\"http://www.linkedin.com/company/brand-iron\">LinkedIn</a>. This round, however, pits business against business in a head-to-head tournament style challenge.\n\nWe are still competing in the Small Businesses category, but this time our competition has been narrowed down to the eight other businesses that have advanced with us.\n\nWe sincerely appreciate the support that has been shown and allowed us to advance to the next round, please keep it coming!','Social Madness: The Head-to-Head Faceoff Begins!','','inherit','closed','open','','1887-autosave','','','2012-06-22 16:18:49','2012-06-22 16:18:49','',1887,'http://www.brandiron.net/general/1887-autosave/',0,'revision','',0),(1927,16,'2012-06-19 19:07:56','2012-06-19 19:07:56','Brand Iron has advanced to the next round of competition in the Social Madness contest!<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/SABJ_SocialMadness_315-2802.jpg\"><img class=\"alignright size-full wp-image-1892\" title=\"SABJ_SocialMadness_315-280\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/SABJ_SocialMadness_315-2802.jpg\" alt=\"\" width=\"280\" height=\"274\" /></a>\r\n\r\nSimilar to the first round, points will be awarded for both votes received on the <a href=\"http://www.bizjournals.com/denver/exclusives/socialmadness\">Social Madness</a> page and for new sign-ups on <a href=\"http://www.facebook.com/pages/Brand-Iron/96599404252\">Facebook</a>, <a href=\"http://twitter.com/#!/brandiron\">Twitter</a> and <a href=\"http://www.linkedin.com/company/brand-iron\">LinkedIn</a>. This round, however, pits business against business in a head-to-head tournament style challenge.\r\n\r\nWe are still competing in the Small Businesses category, but this time our competition has been narrowed down to the eight other businesses that have advanced with us.\r\n\r\nWe sincerely appreciate the support that has been shown and allowed us to advance to the next round, please keep it coming!','Social Madness: The Head-to-Head Faceoff Begins!','','inherit','closed','open','','1887-revision-8','','','2012-06-19 19:07:56','2012-06-19 19:07:56','',1887,'http://www.brandiron.net/general/1887-revision-8/',0,'revision','',0),(1928,16,'2012-06-08 22:12:37','2012-06-08 22:12:37','<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/IMG_3438.jpg\"><img class=\"alignleft size-medium wp-image-1881\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/IMG_3438-300x224.jpg\" alt=\"\" width=\"300\" height=\"224\" /></a>For this week\'s adventure, the creative department hopped in the Jeep Wrangler and headed to IKEA for a new couch for their office. While out and about, they experienced all of the wonders of IKEA (including the meatballs) and then cruised back with the top down, couch in tow. Check out the photos <a href=\"http://www.facebook.com/pages/Brand-Iron/96599404252\">here</a>!','Brand Iron goes to IKEA!','','inherit','closed','open','','1880-revision-3','','','2012-06-08 22:12:37','2012-06-08 22:12:37','',1880,'http://www.brandiron.net/general/1880-revision-3/',0,'revision','',0),(1929,1,'2012-06-25 13:44:57','2012-06-25 13:44:57','','AO','','inherit','closed','open','','ao','','','2012-06-25 13:44:57','2012-06-25 13:44:57','',0,'http://www.brandiron.net/wp-content/uploads/2011/05/AO.jpg',0,'attachment','image/jpeg',0),(2690,1,'2013-02-11 17:09:51','2013-02-11 17:09:51','Bio coming soon','Genna Gallegos','','inherit','closed','open','','2688-revision-2','','','2013-02-11 17:09:51','2013-02-11 17:09:51','',2688,'http://www.brandiron.net/general/2688-revision-2/',0,'revision','',0),(2691,1,'2013-02-11 17:10:42','2013-02-11 17:10:42','Bio coming soon','Genna Gallegos','','inherit','closed','open','','2688-revision-3','','','2013-02-11 17:10:42','2013-02-11 17:10:42','',2688,'http://www.brandiron.net/general/2688-revision-3/',0,'revision','',0),(1931,1,'2012-06-25 13:46:21','2012-06-25 13:46:21','','MH1','','inherit','closed','open','','mh1','','','2012-06-25 13:46:21','2012-06-25 13:46:21','',0,'http://www.brandiron.net/wp-content/uploads/2011/09/MH1.jpg',0,'attachment','image/jpeg',0),(1933,1,'2012-06-25 13:47:10','2012-06-25 13:47:10','','JL3','','inherit','closed','open','','jl3','','','2012-06-25 13:47:10','2012-06-25 13:47:10','',1778,'http://www.brandiron.net/wp-content/uploads/2011/05/JL3.jpg',0,'attachment','image/jpeg',0),(1934,1,'2012-06-01 14:58:52','2012-06-01 14:58:52','Hailing from England, Jon brings his graphic design talent to the Brand Iron team from British perspective. His favorite things about living in Colorado? Huevos rancheros, actual mountains, sweet tea and the many bike paths. Jon loves seeing the design process through from it\'s inception to the finished product of a unique logo or well executed collateral. When he’s not scrutinizing the finer typographic details of his work, you may see him thrashing around Denver on an old steel road bike.','Jon Lambert','','inherit','closed','open','','1778-revision-12','','','2012-06-01 14:58:52','2012-06-01 14:58:52','',1778,'http://www.brandiron.net/general/1778-revision-12/',0,'revision','',0),(1935,1,'2012-06-26 14:04:57','2012-06-26 14:04:57','','JL4','','inherit','closed','open','','jl4','','','2012-06-26 14:04:57','2012-06-26 14:04:57','',1778,'http://www.brandiron.net/wp-content/uploads/2011/05/JL4.jpg',0,'attachment','image/jpeg',0),(1936,1,'2012-06-26 14:05:45','2012-06-26 14:05:45','','JL4','','inherit','closed','open','','jl4-2','','','2012-06-26 14:05:45','2012-06-26 14:05:45','',1778,'http://www.brandiron.net/wp-content/uploads/2011/05/JL41.jpg',0,'attachment','image/jpeg',0),(1937,1,'2012-06-25 13:48:00','2012-06-25 13:48:00','Hailing from England, Jon brings his graphic design talent to the Brand Iron team from British perspective. His favorite things about living in Colorado? Huevos rancheros, actual mountains, sweet tea and the many bike paths. Jon loves seeing the design process through from it\'s inception to the finished product of a unique logo or well executed collateral. When he’s not scrutinizing the finer typographic details of his work, you may see him thrashing around Denver on an old steel road bike.','Jon Lambert','','inherit','closed','open','','1778-revision-13','','','2012-06-25 13:48:00','2012-06-25 13:48:00','',1778,'http://www.brandiron.net/general/1778-revision-13/',0,'revision','',0),(1938,1,'2012-06-26 14:06:32','2012-06-26 14:06:32','','MH1','','inherit','closed','open','','mh1-2','','','2012-06-26 14:06:32','2012-06-26 14:06:32','',0,'http://www.brandiron.net/wp-content/uploads/2011/09/MH11.jpg',0,'attachment','image/jpeg',0),(2906,1,'2013-06-17 17:35:36','2013-06-17 17:35:36','<a href=\"http://www.brandiron.net/?attachment_id=2902\" rel=\"attachment wp-att-2902\"><img class=\"size-medium wp-image-2902 alignleft\" title=\"FB\" src=\"http://www.brandiron.net/wp-content/uploads/2013/06/FB-300x174.png\" alt=\"\" width=\"300\" height=\"174\" /></a>\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\nBlog Entry: #Facebook\r\n\r\n&nbsp;\r\n\r\nFacebook is now using hashtags just like Twitter, Instagram, Pinterest, and Tumblr in order to search for content and photos. The Silicon Valley social media conglomerate announced Wednesday that they have rolled out the hash tag function.\r\n\r\n&nbsp;\r\n\r\nThe hashtag is a tool that allows users to add the # symbol to signify a specific topic or buzz word discussed in a post, status, or photo. Using the hashtag allows the content to become searchable in an organized and categorized format.\r\n\r\n&nbsp;\r\n\r\nThe hashtag is useful because it brings specific conversations to the surface and can create trending information about public events, people, and topics.  Additionally, users can use the hashtag to control their audience and topic for their posts. Facebook has created these functionalities for the hashtag:\r\n\r\n&nbsp;\r\n<ol>\r\n	<li>Search for a specific hashtag from your search bar. For Example, #NBAFinals</li>\r\n	<li>Click on hashtags that originate on other services, such as Instagram.</li>\r\n	<li>Compose posts directly from the hashtag feed and search results.</li>\r\n</ol>\r\n&nbsp;\r\n\r\nFacebook has added that they will continue to release more features that help people discover more conversations around the world.\r\n\r\n<a href=\"http://www.brandiron.net/?attachment_id=2903\" rel=\"attachment wp-att-2903\"><img class=\"alignleft size-medium wp-image-2903\" title=\"NBA\" src=\"http://www.brandiron.net/wp-content/uploads/2013/06/NBA-300x150.png\" alt=\"\" width=\"300\" height=\"150\" /></a>\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\nUtilizing hashtags can be an effective marketing and branding tactic; by categorizing a topic with a hashtag it is then associated with that content. Therefore you can associate specific searchable words with your business or products with the possibility of a viral response.\r\n\r\n&nbsp;\r\n\r\nCheck out the Facebook press release here:\r\n\r\n&nbsp;\r\n\r\nhttp://newsroom.fb.com/News/633/Public-Conversations-on-Facebook','','','inherit','open','open','','2901-revision-3','','','2013-06-17 17:35:36','2013-06-17 17:35:36','',2901,'http://www.brandiron.net/general/2901-revision-3/',0,'revision','',0),(1940,16,'2012-01-05 23:52:10','2012-01-05 23:52:10','<div class=\"about-left\">\r\n\r\nOur philosophy is based on inspiration and innovation. We encourage companies to think beyond a marketing-only approach, and instead, challenge them to \"own their space\" in the marketplace. We define a brand by identifying its unique position and arm our clients with strategies that make the competition irrelevant.\r\n\r\nWe believe that brand equity is an asset that holds supreme value. The brand affects a company’s ability to attract clients and prospects, grow market share and increase revenue. We help business owners think holistically. The brand must account for every aspect of the organization: sales, marketing and operations. The brand is the whole package - it must effectively reach and attract customers, communicate differentiation of services and products, and deliver on promises made about those differentiating points.\r\n\r\n</div>\r\n<div class=\"about-right\">\r\n\r\nWe start the process by diving deep into the competitive landscape of any client to explore the challenges and opportunities that exist. Beyond defining the brand and identifying the “marketplace position” that will allow for the company to capitalize on the greatest opportunity, we work to create focused marketing strategies, designed to enable organizations to achieve tangible results.\r\n\r\nWe use a <a href=\"http://www.brandiron.net/dev/strategy/#7-step-process\">7-step process</a> to “Forge Brands, Drive Revenue.”  Along the way we establish key performance indicators (KPIs) to ensure we are gaining the necessary traction to accomplish goals. This innovative approach resonates well with the accountability to produce positive results. We forge brands that drive revenue!\r\n\r\n</div>','Approach','','inherit','closed','open','','48-revision-12','','','2012-01-05 23:52:10','2012-01-05 23:52:10','',48,'http://www.brandiron.net/general/48-revision-12/',0,'revision','',0),(1941,1,'2013-08-29 20:49:59','2013-08-29 20:49:59','<div class=\"about-left\">\n\nWe believe that differentiation is the essential component to developing strong brands. We work to achieve differentiation for our clients because it’s how we have maintained consistent growth for the past decade. What truly separates us from our competitors is our <a class=\"crossLink\" href=\"/strategy/#holistic-branding\" title=\"Holistic Branding\">Holistic Branding</a> approach we use to align overall marketing efforts with the company’s sales and operations efforts. All three parts of business (sales, marketing and operations) must work in unison.\n\nBrand Iron integrates brand development with marketing implementation and results tracking to ensure that the tactics\n\n</div>\n<div class=\"about-right\">\n\nimplemented are producing tangible, real-life results. If not, necessary modifications are made and adjusted accordingly to make sure the new efforts are producing results. Our goal is to make sure that our clients have a positive “brand experience” when they work with us.\n\nOur <a class=\"crossLink\" href=\"/strategy/#7-step-process\" title=\"7-Step Process\">7-Step Process</a> and focus on accountability through the use of KPIs − combined with our entrepreneurial approach − is what makes us unique.\n\n</div>','How We\'re Different','','inherit','closed','open','','49-autosave','','','2013-08-29 20:49:59','2013-08-29 20:49:59','',49,'http://www.brandiron.net/general/49-autosave/',0,'revision','',0),(1942,16,'2011-10-03 20:54:53','2011-10-03 20:54:53','<div class=\"about-left\">\r\n\r\nWe believe that differentiation is the essential component to developing strong brands. We work to achieve differentiation for our clients because it’s how we have maintained consistent growth for the past decade. What truly separates us from our competitors is the holistic approach we use to align overall marketing efforts with the company’s sales and operations efforts. All three parts of business (sales, marketing and operations) must work in unison\r\n\r\nBrand Iron integrates brand development with marketing implementation and results tracking to ensure that the tactics implemented are producing tangible, real-life results. If not, necessary modifications are made and adjust according and make sure the new efforts are producing results. Our goal is that our clients have a positive “brand experience” when they work with us.\r\n\r\n</div>\r\n<div class=\"about-right\">\r\n\r\nOur 7-step process and focus on accountability through the use of KPIs − combined with our entrepreneurial approach − is what makes us unique\r\n\r\n</div>','How We\'re Different','','inherit','closed','open','','49-revision-7','','','2011-10-03 20:54:53','2011-10-03 20:54:53','',49,'http://www.brandiron.net/general/49-revision-7/',0,'revision','',0),(1943,16,'2012-06-27 15:24:44','2012-06-27 15:24:44','<div class=\"about-left\">\r\n\r\nWe believe that differentiation is the essential component to developing strong brands. We work to achieve differentiation for our clients because it’s how we have maintained consistent growth for the past decade. What truly separates us from our competitors is the holistic approach we use to align overall marketing efforts with the company’s sales and operations efforts. All three parts of business (sales, marketing and operations) must work in unison.\r\n\r\nBrand Iron integrates brand development with marketing implementation and results tracking to ensure that the tactics implemented are producing tangible, real-life results. If not, necessary modifications are made and adjusted accordingly to make sure the new efforts are producing results. Our goal is to make sure that our clients have a positive “brand experience” when they work with us.\r\n\r\n</div>\r\n<div class=\"about-right\">\r\n\r\nOur 7-step process and focus on accountability through the use of KPIs − combined with our entrepreneurial approach − is what makes us unique\r\n\r\n</div>','How We\'re Different','','inherit','closed','open','','49-revision-8','','','2012-06-27 15:24:44','2012-06-27 15:24:44','',49,'http://www.brandiron.net/general/49-revision-8/',0,'revision','',0),(1944,16,'2012-06-27 15:26:25','2012-06-27 15:26:25','<div class=\"about-left\">\r\n\r\nWe believe that differentiation is the essential component to developing strong brands. We work to achieve differentiation for our clients because it’s how we have maintained consistent growth for the past decade. What truly separates us from our competitors is the holistic approach we use to align overall marketing efforts with the company’s sales and operations efforts. All three parts of business (sales, marketing and operations) must work in unison.\r\n\r\nBrand Iron integrates brand development with marketing implementation and results tracking to ensure that the tactics implemented are producing tangible, real-life results. If not, necessary modifications are made and adjusted accordingly to make sure the new efforts are producing results. Our goal is to make sure that our clients have a positive “brand experience” when they work with us.\r\n\r\n</div>\r\n<div class=\"about-right\">\r\n\r\nOur 7-step process and focus on accountability through the use of KPIs − combined with our entrepreneurial approach − is what makes us unique.\r\n\r\n</div>','How We\'re Different','','inherit','closed','open','','49-revision-9','','','2012-06-27 15:26:25','2012-06-27 15:26:25','',49,'http://www.brandiron.net/general/49-revision-9/',0,'revision','',0),(1945,16,'2011-10-03 20:56:06','2011-10-03 20:56:06','<div class=\" about-left\">\r\n\r\nA brand is more than a cool name and snappy logo. And it’s not synonymous with “marketing.” Your brand should be an entire story. It starts with a memorable image and a clear message. This is your introduction to the marketplace - the first image customers recognize, remember and respond to. We believe that a company’s brand equity – i.e. the financial value of the company – is an asset that can hold supreme value.  However, unless you have a strong business model to support the brand, the image means nothing. To truly forge a strong brand, you have to build a business from the inside out…and then ultimately be able to deliver on the brand promise.\r\n\r\n</div>','What is Branding?','','inherit','closed','open','','55-revision-7','','','2011-10-03 20:56:06','2011-10-03 20:56:06','',55,'http://www.brandiron.net/general/55-revision-7/',0,'revision','',0),(1946,16,'2012-06-27 15:29:21','2012-06-27 15:29:21','<div class=\" about-left\">\r\n\r\nA brand is more than a cool name and a snappy logo, and it’s not synonymous with “marketing.” Your brand should be an entire story. It starts with a memorable image and a clear message. This is your introduction to the marketplace - the first image customers recognize, remember and respond to. We believe that a company’s brand equity – i.e. the financial value of the company – is an asset that can hold supreme value. However, unless you have a strong business model to support the brand, the image means nothing. To truly forge a strong brand, you have to build a business from the inside out…and then ultimately be able to deliver on the brand promise.\r\n\r\n</div>','What is Branding?','','inherit','closed','open','','55-revision-8','','','2012-06-27 15:29:21','2012-06-27 15:29:21','',55,'http://www.brandiron.net/general/55-revision-8/',0,'revision','',0),(1947,16,'2012-03-14 16:55:53','2012-03-14 16:55:53','<div class=\"about-left\">\r\n\r\nKnown for our signature BrandStorm session, we understand the importance of starting every relationship off right. We kick off each relationship with a 50,000-foot view of your business, designed specifically to get a complete understanding of your sales, marketing and operational processes. The half-day strategy session allows us to assess your business and develop a strategic road map for the future. With full participation from your key executives, we will identify your competitive position and immerse ourselves into your business.We will ask you and your executive team to complete a detailed questionnaire to ascertain your overall goals and objectives. We will ask that you provide an analysis of your company’s strengths and weaknesses. We will conduct preliminary research to investigate your current company position as it compares to others in the industry.\r\n\r\nA clear outcome of the BrandStorm session is building consensus from the executives in the room. From there, we’ll work together to develop a roadmap to forge the brand and elevate the company to the next level.\r\n\r\n</div>\r\n<div class=\"about-right\">\r\n\r\nFollowing the session, we will develop an initial Key Messaging Document (KMD) containing the most relevant and significant messages that must be consistently communicated about your business. The KMD will include your most important brand attributes and provide a source of communication differentiation related to your business, products, and services. Although the KMD will continue to evolve as we further research your industry and competitors, it will serve as the foundational roadmap from which all messaging for marketing and branding efforts will emanate.\r\n\r\nAdditionally, we will generate a list of tasks to turn recommendations into action and assign responsibilities and determine the level of support necessary for completing each task.\r\n\r\n</div>','BrandStorm&copy; Session','','inherit','closed','open','','362-revision-12','','','2012-03-14 16:55:53','2012-03-14 16:55:53','',362,'http://www.brandiron.net/general/362-revision-12/',0,'revision','',0),(1948,16,'2012-06-27 15:34:50','2012-06-27 15:34:50','<div class=\"about-left\">\r\n\r\nKnown for our signature BrandStorm session, we understand the importance of starting every relationship off right. We kick off each relationship with a 50,000-foot view of your business, designed specifically to get a complete understanding of your sales, marketing and operational processes. The half-day strategy session allows us to assess your business and develop a strategic road map for the future. With full participation from your key executives, we will identify your competitive position and immerse ourselves into your business.We will ask you and your executive team to complete a detailed questionnaire to ascertain your overall goals and objectives. We will ask that you provide an analysis of your company’s strengths and weaknesses. We will conduct preliminary research to investigate your current company position as it compares to others in the industry.\r\n\r\nA clear outcome of the BrandStorm session is building consensus from the executives in the room. From there, we’ll work together to develop a roadmap to forge the brand and elevate the company to the next level.\r\n\r\n</div>\r\n<div class=\"about-right\">\r\n\r\nFollowing the session, we will develop an initial Key Messaging Document (KMD) containing the most relevant and significant messages that must be consistently communicated about your business. The KMD will include your most important brand attributes and provide a source of communication differentiation related to your business, products, and services. Although the KMD will continue to evolve as we further research your industry and competitors, it will serve as the foundational roadmap from which all messaging for marketing and branding efforts will emanate.\r\n\r\nAdditionally, we will generate a list of tasks to turn recommendations into action and assign responsibilities and determine the level of support necessary for completing each task.\r\n\r\n</div>','BrandStorm&copy; Sessions','','inherit','closed','open','','362-revision-13','','','2012-06-27 15:34:50','2012-06-27 15:34:50','',362,'http://www.brandiron.net/general/362-revision-13/',0,'revision','',0),(1949,16,'2012-06-27 15:35:16','2012-06-27 15:35:16','<div class=\"about-left\">\r\n\r\nKnown for our signature BrandStorm sessions, we understand the importance of starting every relationship off right. We kick off each relationship with a 50,000-foot view of your business, designed specifically to get a complete understanding of your sales, marketing and operational processes. The half-day strategy session allows us to assess your business and develop a strategic road map for the future. With full participation from your key executives, we will identify your competitive position and immerse ourselves into your business.We will ask you and your executive team to complete a detailed questionnaire to ascertain your overall goals and objectives. We will ask that you provide an analysis of your company’s strengths and weaknesses. We will conduct preliminary research to investigate your current company position as it compares to others in the industry.\r\n\r\nA clear outcome of the BrandStorm session is building consensus from the executives in the room. From there, we’ll work together to develop a roadmap to forge the brand and elevate the company to the next level.\r\n\r\n</div>\r\n<div class=\"about-right\">\r\n\r\nFollowing the session, we will develop an initial Key Messaging Document (KMD) containing the most relevant and significant messages that must be consistently communicated about your business. The KMD will include your most important brand attributes and provide a source of communication differentiation related to your business, products, and services. Although the KMD will continue to evolve as we further research your industry and competitors, it will serve as the foundational roadmap from which all messaging for marketing and branding efforts will emanate.\r\n\r\nAdditionally, we will generate a list of tasks to turn recommendations into action and assign responsibilities and determine the level of support necessary for completing each task.\r\n\r\n</div>','BrandStorm&copy; Sessions','','inherit','closed','open','','362-revision-14','','','2012-06-27 15:35:16','2012-06-27 15:35:16','',362,'http://www.brandiron.net/general/362-revision-14/',0,'revision','',0),(1950,16,'2012-06-27 15:43:33','2012-06-27 15:43:33','<div class=\"about-left\">\r\n\r\nKnown for our signature BrandStorm sessions, we understand the importance of starting every relationship off right. We kick off each relationship with a holistic assessment of your business, designed specifically to get a complete understanding of your sales, marketing and operational processes. The half-day strategy session allows us to assess your business and develop a strategic road map for the future. With full participation from your key executives, we will identify your competitive position and immerse ourselves into your business.We will ask you and your executive team to complete a detailed questionnaire to ascertain your overall goals and objectives. We will ask that you provide an analysis of your company’s strengths and weaknesses. We will conduct preliminary research to investigate your current company position as it compares to others in the industry.\r\n\r\nA clear outcome of the BrandStorm session is building consensus from the executives in the room. From there, we’ll work together to develop a roadmap to forge the brand and elevate the company to the next level.\r\n\r\n</div>\r\n<div class=\"about-right\">\r\n\r\nFollowing the session, we will develop an initial Key Messaging Document (KMD) containing the most relevant and significant messages that must be consistently communicated about your business. The KMD will include your most important brand attributes and provide a source of communication differentiation related to your business, products, and services. Although the KMD will continue to evolve as we further research your industry and competitors, it will serve as the foundational roadmap from which all messaging for marketing and branding efforts will emanate.\r\n\r\nAdditionally, we will generate a list of tasks to turn recommendations into action and assign responsibilities and determine the level of support necessary for completing each task.\r\n\r\n</div>','BrandStorm&copy; Sessions','','inherit','closed','open','','362-revision-15','','','2012-06-27 15:43:33','2012-06-27 15:43:33','',362,'http://www.brandiron.net/general/362-revision-15/',0,'revision','',0),(1951,16,'2012-03-14 17:07:49','2012-03-14 17:07:49','<div class=\"about-left\">\r\n\r\nEvery business evolves. As yours does, we’re here to support you, and the brand, every step of the way. From concepts in start-up, to businesses preparing for a transaction, to owners looking to exit, we know what it takes to get you through your current stage and onto the next. Based on the experience we’ve had with multiple businesses in multiple stages of business, we have defined the five most common and most critical business lifecycles. They include: <em>Inspiration, Introduction, Expansion, Transaction, </em>and<em> Revitalization</em>. By understanding your place in the lifecycle, we can help define the best and most appropriate branding strategies. As a business matures and begins to cycle into a new phase, this evolution dictates the shift in marketing and branding strategy. From our first meeting, we begin to determine the stage in which your brand is currently growing, and are pre-equipped with the tools you’ll need to overcome the obstacles associated with where you stand in your business evolution. We’ve worked with brands at every point in the lifecycle. In fact, much of our passion is fueled by the results our clients achieve as we help them move through these phases of business. Regardless of your place in the business lifecycle stage, we have experience and knowledge to help.\r\n\r\n© 2012 Brand Iron Process, Stages, Names\r\n\r\n</div>\r\n<div class=\"about-right\">\r\n<div class=\"inspiration\">\r\n<ul>\r\n	<li><strong>Inspiration</strong> – The concept of a new business idea is in place and the need is to create awareness is of the utmost importance. It may be a spinoff opportunity, it may be an emerging technology, or it may be a radical idea.</li>\r\n</ul>\r\n</div>\r\n<div class=\"introduction\">\r\n<ul>\r\n	<li><strong>Introduction</strong> – It’s time to introduce the product or service to the marketplace through differentiation. The concept is off the ground and has viability.</li>\r\n</ul>\r\n</div>\r\n<div class=\"expansion\">\r\n<ul>\r\n	<li><strong>Expansion</strong> – Businesses in this stage are seeking and possibly already on the verge rapid growth and creating sustainability through customer expansion and retention. They seek to increase valuation through a “self-revival.” Ask yourself: Are we staying true to the core brand?</li>\r\n</ul>\r\n</div>\r\n<div class=\"transaction\">\r\n<ul>\r\n	<li><strong>Transaction</strong> – Owners in this stage have identified the next major milestone to maximizing value through a once-in-a-business-lifetime opportunity. Considering a merger, a sale or acquisition falls in this category. Companies preparing to go public are also in this stage. The business is on a mission to rapidly expand through increased scalability and significantly increase market share.</li>\r\n</ul>\r\n</div>\r\n<div class=\"revitalization\">\r\n<ul>\r\n	<li><strong></strong><strong>Revitalization</strong> – The business has come full circle and the torch is about to be passed. The initiative in this lifecycle stage is to fortify the business to maximize value. A sale or leadership transition is in the offing as original ownership prepares to transition out of the business. Revitalization efforts play an important role both before and after the transition.</li>\r\n</ul>\r\n</div>\r\n</div>','Business LifeCycle Branding','','inherit','closed','open','','357-revision-50','','','2012-03-14 17:07:49','2012-03-14 17:07:49','',357,'http://www.brandiron.net/general/357-revision-50/',0,'revision','',0),(1952,16,'2012-06-27 15:54:08','2012-06-27 15:54:08','<div class=\"about-left\">\r\n\r\nEvery business evolves. As yours does, we’re here to support you, and your brand, every step of the way. From the concepts of start-ups, to businesses preparing for a transaction, to owners looking to exit, we know what it takes to get you through your current stage and onto the next. Based off of the experience we’ve had with numerous businesses in multiple stages of business, we have defined the five most common and most critical business lifecycles. They include: <em>Inspiration, Introduction, Expansion, Transaction, </em>and<em> Revitalization</em>. By understanding your place in the lifecycle, we can help define the best and most appropriate branding strategies. As a business matures and begins to cycle into a new phase, this evolution dictates the shift in marketing and branding strategy. From our first meeting, we begin to determine the stage in which your brand is currently growing, and are pre-equipped with the tools you’ll need to overcome the obstacles associated with where you stand in your business evolution. We’ve worked with brands at every point in the lifecycle. In fact, much of our passion is fueled by the results our clients achieve as we help them move through these phases of business. Regardless of your place in the business lifecycle, we have the experience and knowledge to help.\r\n\r\n© 2012 Brand Iron Process, Stages, Names\r\n\r\n</div>\r\n<div class=\"about-right\">\r\n<div class=\"inspiration\">\r\n<ul>\r\n	<li><strong>Inspiration</strong> – The concept of a new business idea is in place and the need is to create awareness is of the utmost importance. It may be a spinoff opportunity, it may be an emerging technology, or it may be a radical idea.</li>\r\n</ul>\r\n</div>\r\n<div class=\"introduction\">\r\n<ul>\r\n	<li><strong>Introduction</strong> – It’s time to introduce the product or service to the marketplace through differentiation. The concept is off the ground and has viability.</li>\r\n</ul>\r\n</div>\r\n<div class=\"expansion\">\r\n<ul>\r\n	<li><strong>Expansion</strong> – Businesses in this stage are seeking and possibly already on the verge rapid growth and creating sustainability through customer expansion and retention. They seek to increase valuation through a “self-revival.” Ask yourself: Are we staying true to the core brand?</li>\r\n</ul>\r\n</div>\r\n<div class=\"transaction\">\r\n<ul>\r\n	<li><strong>Transaction</strong> – Owners in this stage have identified the next major milestone to maximizing value through a once-in-a-business-lifetime opportunity. Considering a merger, a sale or acquisition falls in this category. Companies preparing to go public are also in this stage. The business is on a mission to rapidly expand through increased scalability and significantly increase market share.</li>\r\n</ul>\r\n</div>\r\n<div class=\"revitalization\">\r\n<ul>\r\n	<li><strong></strong><strong>Revitalization</strong> – The business has come full circle and the torch is about to be passed. The initiative in this lifecycle stage is to fortify the business to maximize value. A sale or leadership transition is in the offing as original ownership prepares to transition out of the business. Revitalization efforts play an important role both before and after the transition.</li>\r\n</ul>\r\n</div>\r\n</div>','Business LifeCycle Branding','','inherit','closed','open','','357-revision-51','','','2012-06-27 15:54:08','2012-06-27 15:54:08','',357,'http://www.brandiron.net/general/357-revision-51/',0,'revision','',0),(1953,16,'2012-06-27 15:56:25','2012-06-27 15:56:25','<div class=\"about-left\">\r\n\r\nEvery business evolves. As yours does, we’re here to support you, and your brand, every step of the way. From the concepts of start-ups, to businesses preparing for a transaction, to owners looking to exit, we know what it takes to get you through your current stage and onto the next. Based off of the experience we’ve had with numerous businesses in multiple stages of business, we have defined the five most common and most critical business lifecycles. They include: <em>Inspiration, Introduction, Expansion, Transaction, </em>and<em> Revitalization</em>. By understanding your place in the lifecycle, we can help define the best and most appropriate branding strategies. As a business matures and begins to cycle into a new phase, this evolution dictates the shift in marketing and branding strategy. From our first meeting, we begin to determine the stage in which your brand is currently growing, and are pre-equipped with the tools you’ll need to overcome the obstacles associated with where you stand in your business evolution. We’ve worked with brands at every point in the lifecycle. In fact, much of our passion is fueled by the results our clients achieve as we help them move through these phases of business. Regardless of your place in the business lifecycle, we have the experience and knowledge to help.\r\n\r\n© 2012 Brand Iron Process, Stages, Names\r\n\r\n</div>\r\n<div class=\"about-right\">\r\n<div class=\"inspiration\">\r\n<ul>\r\n	<li><strong>Inspiration</strong> – The concept of a new business idea is in place and the need to create awareness is of the utmost importance. It may be a spinoff opportunity, it may be an emerging technology, or it may be a radical idea.</li>\r\n</ul>\r\n</div>\r\n<div class=\"introduction\">\r\n<ul>\r\n	<li><strong>Introduction</strong> – It’s time to introduce the product or service to the marketplace through differentiation. The concept is off the ground and has viability.</li>\r\n</ul>\r\n</div>\r\n<div class=\"expansion\">\r\n<ul>\r\n	<li><strong>Expansion</strong> – Businesses in this stage are seeking, and possibly already, on the verge of rapid growth and creating sustainability through customer expansion and retention. They seek to increase valuation through a “self-revival.” Ask yourself: Are we staying true to the core brand?</li>\r\n</ul>\r\n</div>\r\n<div class=\"transaction\">\r\n<ul>\r\n	<li><strong>Transaction</strong> – Owners in this stage have identified the next major milestone to maximizing value through a once-in-a-business-lifetime opportunity. Considering a merger, a sale or acquisition falls in this category. Companies preparing to go public are also in this stage. The business is on a mission to rapidly expand through increased scalability and significantly increase market share.</li>\r\n</ul>\r\n</div>\r\n<div class=\"revitalization\">\r\n<ul>\r\n	<li><strong></strong><strong>Revitalization</strong> – The business has come full circle and the torch is about to be passed. The initiative in this lifecycle stage is to fortify the business to maximize value. A sale or leadership transition is in the offing as original ownership prepares to transition out of the business. Revitalization efforts play an important role both before and after the transition.</li>\r\n</ul>\r\n</div>\r\n</div>','Business LifeCycle Branding','','inherit','closed','open','','357-revision-52','','','2012-06-27 15:56:25','2012-06-27 15:56:25','',357,'http://www.brandiron.net/general/357-revision-52/',0,'revision','',0),(1954,16,'2012-06-27 15:58:25','2012-06-27 15:58:25','<div class=\"about-left\">\r\n\r\nEvery business evolves. As yours does, we’re here to support you, and your brand, every step of the way. From the concepts of start-ups, to businesses preparing for a transaction, to owners looking to exit, we know what it takes to get you through your current stage and onto the next. Based off of the experience we’ve had with numerous businesses in multiple stages of business, we have defined the five most common and most critical business lifecycles. They include: <em>Inspiration, Introduction, Expansion, Transaction, </em>and<em> Revitalization</em>. By understanding your place in the lifecycle, we can help define the best and most appropriate branding strategies. As a business matures and begins to cycle into a new phase, this evolution dictates the shift in marketing and branding strategy. From our first meeting, we begin to determine the stage in which your brand is currently growing, and are pre-equipped with the tools you’ll need to overcome the obstacles associated with where you stand in your business evolution. We’ve worked with brands at every point in the lifecycle. In fact, much of our passion is fueled by the results our clients achieve as we help them move through these phases of business. Regardless of your place in the business lifecycle, we have the experience and knowledge to help.\r\n\r\n© 2012 Brand Iron Process, Stages, Names\r\n\r\n</div>\r\n<div class=\"about-right\">\r\n<div class=\"inspiration\">\r\n<ul>\r\n	<li><strong>Inspiration</strong> – The concept of a new business idea is in place and the need to create awareness is of the utmost importance. It may be a spinoff opportunity, it may be an emerging technology, or it may be a radical idea.</li>\r\n</ul>\r\n</div>\r\n<div class=\"introduction\">\r\n<ul>\r\n	<li><strong>Introduction</strong> – It’s time to introduce the product or service to the marketplace through differentiation. The concept is off the ground and has viability.</li>\r\n</ul>\r\n</div>\r\n<div class=\"expansion\">\r\n<ul>\r\n	<li><strong>Expansion</strong> – Businesses in this stage are seeking, and possibly already, on the verge of rapid growth and creating sustainability through customer expansion and retention. They seek to increase valuation through a “self-revival.” Ask yourself: Are we staying true to the core brand?</li>\r\n</ul>\r\n</div>\r\n<div class=\"transaction\">\r\n<ul>\r\n	<li><strong>Transaction</strong> – Owners in this stage have identified the next major milestone to maximizing value through a once-in-a-business-lifetime opportunity. Considering a merger, sale or acquisition falls into this category. Companies preparing to go public are also in this stage. The business is on a mission to rapidly expand through increased scalability and significantly increased market share.</li>\r\n</ul>\r\n</div>\r\n<div class=\"revitalization\">\r\n<ul>\r\n	<li><strong></strong><strong>Revitalization</strong> – The business has come full circle and the torch is about to be passed. The initiative in this lifecycle stage is to fortify the business in order to maximize value. A sale or leadership transition is in the offing as original ownership prepares to transition out of the business. Revitalization efforts play an important role both before and after the transition.</li>\r\n</ul>\r\n</div>\r\n</div>','Business LifeCycle Branding','','inherit','closed','open','','357-revision-53','','','2012-06-27 15:58:25','2012-06-27 15:58:25','',357,'http://www.brandiron.net/general/357-revision-53/',0,'revision','',0),(1955,16,'2012-03-14 16:45:18','2012-03-14 16:45:18','<div class=\"about-left\">\r\n\r\nA company’s greatest asset is its brand. In a competitive business environment, strong brands provide customers with familiarity, assuredness and comfort. But without true Brand Champions to lead the cause, brand success will be elusive.So what is a Brand Champion? They are individuals within an organization who truly understand, embrace and commit to brand development and growth. Brand Champions are leaders within an organization who take on the responsibility for developing brands that lead to business success. More than anything, they champion the cause.\r\n\r\nIt started innocently enough, but Brand Champion consulting has now evolved into a high-level strategic service offering for us. Over the years we have designed Brand Champion consulting to help key executives within in a company embrace the power of branding and develop the necessary leadership skills for creating and maintaining a successful brand.\r\n\r\n</div>\r\n<div class=\"about-right\">\r\n\r\n<strong>Brand Iron Builds Brand Champions</strong>\r\n<ul>\r\n	<li><strong>Strategic/Visionary Consulting</strong>\r\n<ul>\r\n	<li>Setting the course for your company</li>\r\n	<li>Identifying, understanding and promoting the brand value</li>\r\n</ul>\r\n</li>\r\n</ul>\r\n<ul>\r\n	<li><strong>Leadership Coaching</strong>\r\n<ul>\r\n	<li>Building brand ambassadors who ultimately build brand advocates</li>\r\n	<li>Spreading the brand message across all departments</li>\r\n</ul>\r\n</li>\r\n</ul>\r\n<ul>\r\n	<li><strong>Accountability</strong>\r\n<ul>\r\n	<li>Committing to the brand and not straying off course</li>\r\n</ul>\r\n</li>\r\n</ul>\r\n<ul>\r\n	<li><strong>Articulation of the Brand message</strong>\r\n<ul>\r\n	<li>Communicate the brand value</li>\r\n	<li>Help others understand, believe and live the brand</li>\r\n</ul>\r\n</li>\r\n</ul>\r\nThrough regular consulting, we facilitate and collaborate with you to prepare and stick to an aggressive plan. We help you increase brand awareness, maintain a stronghold in the marketplace, and ultimately reach revenue goals to thrive as a business.\r\n\r\n</div>','Brand Champion','','inherit','closed','open','','354-revision-13','','','2012-03-14 16:45:18','2012-03-14 16:45:18','',354,'http://www.brandiron.net/general/354-revision-13/',0,'revision','',0),(1956,16,'2012-06-27 16:13:10','2012-06-27 16:13:10','<div class=\"about-left\">\r\n\r\nA company’s greatest asset is its brand. In a competitive business environment, strong brands provide customers with familiarity, assuredness and comfort. But without true Brand Champions to lead the cause, brand success will be elusive.So what is a Brand Champion? They are individuals within an organization who truly understand, embrace and commit to brand development and growth. Brand Champions are leaders within an organization who take on the responsibility for developing brands that lead to business success. More than anything, they champion the cause.\r\n\r\nIt started innocently enough, but Brand Champion consulting has now evolved into a high-level strategic service offering for us. Over the years we have designed Brand Champion consulting to help key executives within in a company embrace the power of branding and develop the necessary leadership skills for creating and maintaining a successful brand.\r\n\r\n</div>\r\n<div class=\"about-right\">\r\n\r\n<strong>Brand Iron Builds Brand Champions</strong>\r\n<ul>\r\n	<li><strong>Strategic/Visionary Consulting</strong>\r\n<ul>\r\n	<li>Setting the course for your company</li>\r\n	<li>Identifying, understanding and promoting the brand value</li>\r\n</ul>\r\n</li>\r\n</ul>\r\n<ul>\r\n	<li><strong>Leadership Coaching</strong>\r\n<ul>\r\n	<li>Building brand ambassadors who ultimately build brand advocates</li>\r\n	<li>Spreading the brand message across all departments</li>\r\n</ul>\r\n</li>\r\n</ul>\r\n<ul>\r\n	<li><strong>Accountability</strong>\r\n<ul>\r\n	<li>Committing to the brand and not straying from the course</li>\r\n</ul>\r\n</li>\r\n</ul>\r\n<ul>\r\n	<li><strong>Articulation of the Brand message</strong>\r\n<ul>\r\n	<li>Communicate the brand value</li>\r\n	<li>Help others understand, believe and live the brand</li>\r\n</ul>\r\n</li>\r\n</ul>\r\nThrough regular consulting, we facilitate and collaborate with you to prepare and stick to an aggressive plan. We help you increase brand awareness, maintain a stronghold in the marketplace, and ultimately reach revenue goals to thrive as a business.\r\n\r\n</div>','Brand Champion','','inherit','closed','open','','354-revision-14','','','2012-06-27 16:13:10','2012-06-27 16:13:10','',354,'http://www.brandiron.net/general/354-revision-14/',0,'revision','',0),(1957,16,'2012-06-27 16:14:28','2012-06-27 16:14:28','<div class=\"about-left\">\r\n\r\nA company’s greatest asset is its brand. In a competitive business environment, strong brands provide customers with familiarity, assuredness and comfort. But without true Brand Champions to lead the cause, brand success will be elusive.So what is a Brand Champion? They are individuals within an organization who truly understand, embrace and commit to brand development and growth. Brand Champions are leaders within an organization who take on the responsibility for developing brands that lead to business success. More than anything, they champion the cause.\r\n\r\nIt started innocently enough, but Brand Champion consulting has now evolved into a high-level strategic service offering for us. Over the years we have designed Brand Champion consulting to help key executives within in a company embrace the power of branding and develop the necessary leadership skills for creating and maintaining a successful brand.\r\n\r\n</div>\r\n<div class=\"about-right\">\r\n\r\n<strong>Brand Iron Builds Brand Champions</strong>\r\n<ul>\r\n	<li><strong>Strategic/Visionary Consulting</strong>\r\n<ul>\r\n	<li>Setting the course for your company</li>\r\n	<li>Identifying, understanding and promoting the brand value</li>\r\n</ul>\r\n</li>\r\n</ul>\r\n<ul>\r\n	<li><strong>Leadership Coaching</strong>\r\n<ul>\r\n	<li>Building brand ambassadors who ultimately build brand advocates</li>\r\n	<li>Spreading the brand message across all departments</li>\r\n</ul>\r\n</li>\r\n</ul>\r\n<ul>\r\n	<li><strong>Accountability</strong>\r\n<ul>\r\n	<li>Committing to the brand and not straying from the course</li>\r\n</ul>\r\n</li>\r\n</ul>\r\n<ul>\r\n	<li><strong>Articulation of the Brand message</strong>\r\n<ul>\r\n	<li>Communicate the brand value</li>\r\n	<li>Help others understand, believe and live the brand</li>\r\n</ul>\r\n</li>\r\n</ul>\r\nThrough regular consulting, we facilitate and collaborate with you to prepare and stick to an aggressive plan. We help you increase brand awareness, maintain a stronghold in the marketplace, and ultimately reach the revenue goals necessary to thrive as a business.\r\n\r\n</div>','Brand Champion','','inherit','closed','open','','354-revision-15','','','2012-06-27 16:14:28','2012-06-27 16:14:28','',354,'http://www.brandiron.net/general/354-revision-15/',0,'revision','',0),(1958,16,'2012-06-21 14:15:41','2012-06-21 14:15:41','<div id=\"sevenstepchart\">\r\n<div class=\"sevensteptop\">\r\n<div class=\"forgingbrands\"><span class=\"row-title\">FORGING BRANDS</span></div>\r\n<div class=\"step one\">\r\n\r\n<span class=\"step-title\">Circle the Wagons</span></br></br>To better define your brand, we will review and evaluate your goals, corporate practices and overall business landscape\r\n\r\n</div>\r\n<div class=\"step two\">\r\n\r\n<span class=\"step-title\">Scout the Landscape</span></br></br>We will take an in depth look at the competitive landscape to determine where lie your greatest opportunities\r\n\r\n</div>\r\n<div class=\"step three\">\r\n\r\n<span class=\"step-title\">Separate Yourself from the Herd</span></br></br>Here we incorporate all knowledge about your business and the competitive landscape to create a message platform that clearly identifies your unique position in the marketplace\r\n\r\n</div>\r\n<div class=\"step four\">\r\n\r\n<span class=\"step-title\">BrandForging</span></br></br>Using a strategic yet fresh approach we start to define and forge your brand so there is clarity and distance between you and your competitors\r\n\r\n</div>\r\n</div>\r\n<div class=\"clear\"></div>\r\n<div class=\"sevensteparrow\"></div>\r\n<div class=\"clear\"></div>\r\n<div class=\"sevenstepbottom\">\r\n<div class=\"drivingrevenue\"><span class=\"row-title\">DRIVING REVENUE</span></div>\r\n<div class=\"step five\">\r\n\r\n<span class=\"step-title\">Revenue Round-Up</span></br></br>With a new or refreshed look in place, let\'s work together to maximize sales efforts to positively impact your bottom line.\r\n\r\n</div>\r\n<div class=\"step six\">\r\n\r\n<span class=\"step-title\">Drive to Bonanza</span></br></br>Let\'s set the strategic plan in motion, implementing creative ideas to position you for long-term success\r\n\r\n</div>\r\n<div class=\"step seven\">\r\n\r\n<span class=\"step-title\">Running the Ranch</span></br></br>Part of every client relationship,we will commit to each other tow work together and ensure that the program is carried out to reach your goals. Accountability and any necessary course corrections lead to success!\r\n\r\n</div>\r\n</div>\r\n</div>\r\n</br></br></br>\r\n&copy; 2012 Brand Iron Process, Diagram, Names','Proprietary 7-Step Process&copy;','','inherit','closed','open','','350-revision-31','','','2012-06-21 14:15:41','2012-06-21 14:15:41','',350,'http://www.brandiron.net/general/350-revision-31/',0,'revision','',0),(1960,16,'2012-03-14 16:51:58','2012-03-14 16:51:58','<div class=\"about-left\">\r\n\r\nWe are entrepreneurial in nature so regardless of the challenge, we are creative in finding ways to overcome it. Regardless of your business lifecycle stage, we are prepared to create a strategy to support you. We integrate brand development and marketing with a creative flair designed to make a noticeable difference. Each of our services plays a role in a larger, holistic branding program. Here are just some of the things that we can do for you:\r\n\r\n<strong>Branding, Marketing and Positioning</strong>\r\n<ul>\r\n	<li>Strategic Brand Development</li>\r\n	<li>Brand Champion Consulting</li>\r\n	<li>Strategic Messaging</li>\r\n	<li>Competitive Research</li>\r\n	<li>Business Development/Lead Generation Strategies</li>\r\n	<li>Marketing Communications</li>\r\n	<li>Direct and E-mail Campaigns</li>\r\n	<li>Events and Promotions</li>\r\n	<li>Trade Show Support</li>\r\n	<li>Sales, Marketing and Operations process mapping</li>\r\n	<li>Results Tracking</li>\r\n</ul>\r\n<strong>Creative</strong>\r\n<ul>\r\n	<li>Graphic Design</li>\r\n	<li>Corporate Identity Development</li>\r\n	<li>Sales Collateral</li>\r\n	<li>Presentation Decks</li>\r\n	<li>Business Plans/Annual Reports</li>\r\n	<li>Advertising</li>\r\n	<li>Direct Mail</li>\r\n	<li>Copywriting</li>\r\n	<li>Packaging</li>\r\n	<li>Tradeshow Booths</li>\r\n</ul>\r\n</div>\r\n<div class=\"about-right\">\r\n\r\n<strong>Online</strong>\r\n<ul>\r\n	<li>Web Development</li>\r\n	<li>Search Engine Optimization (SEO)</li>\r\n	<li>Organic Search Optimization</li>\r\n	<li>Social Media Campaign Development and Integration</li>\r\n	<li>Mobile Web Development</li>\r\n	<li>Website Architecture Planning and Mapping,</li>\r\n	<li>Paid Search Strategy and Implementation (i.e., Google Adwords)</li>\r\n	<li>Back-end Google Analytics</li>\r\n	<li>Blog Development</li>\r\n</ul>\r\n<strong>Transaction Branding</strong>\r\n<ul>\r\n	<li>Executive Summary Creation</li>\r\n	<li>Business Plan Development</li>\r\n	<li>Investor Presentations</li>\r\n	<li>Stakeholder Communications</li>\r\n	<li>Annual Reports</li>\r\n</ul>\r\n<strong>Public Relations</strong>\r\n<ul>\r\n	<li>Strategic Messaging</li>\r\n	<li>Reputation Management</li>\r\n	<li>Crisis Communications</li>\r\n	<li>Media Relations</li>\r\n	<li>Bylines and White Papers</li>\r\n	<li>Media Training</li>\r\n	<li>Speakers Bureau</li>\r\n</ul>\r\n</div>','Services','','inherit','closed','open','','348-revision-4','','','2012-03-14 16:51:58','2012-03-14 16:51:58','',348,'http://www.brandiron.net/general/348-revision-4/',0,'revision','',0),(1961,16,'2012-06-27 16:22:34','2012-06-27 16:22:34','<div id=\"sevenstepchart\">\r\n<div class=\"sevensteptop\">\r\n<div class=\"forgingbrands\"><span class=\"row-title\">FORGING BRANDS</span></div>\r\n<div class=\"step one\">\r\n\r\n<span class=\"step-title\">Circle the Wagons</span>To better define your brand, we will review and evaluate your goals, corporate practices and overall business landscape\r\n\r\n</div>\r\n<div class=\"step two\">\r\n\r\n<span class=\"step-title\">Scout the Landscape</span>We will take an in depth look at the competitive landscape to determine where your greatest opportunities lie\r\n\r\n</div>\r\n<div class=\"step three\">\r\n\r\n<span class=\"step-title\">Separate Yourself from the Herd</span>Here we incorporate all knowledge about your business and the competitive landscape to create a message platform that clearly identifies your unique position in the marketplace\r\n\r\n</div>\r\n<div class=\"step four\">\r\n\r\n<span class=\"step-title\">BrandForging</span>Using a strategic yet fresh approach, we start to define and forge your brand so there is both clarity and distance between you and your competitors\r\n\r\n</div>\r\n</div>\r\n<div class=\"clear\"></div>\r\n<div class=\"sevensteparrow\"></div>\r\n<div class=\"clear\"></div>\r\n<div class=\"sevenstepbottom\">\r\n<div class=\"drivingrevenue\"><span class=\"row-title\">DRIVING REVENUE</span></div>\r\n<div class=\"step five\">\r\n\r\n<span class=\"step-title\">Revenue Round-Up</span>With a new or refreshed look in place, let\'s work together to maximize sales efforts in order to positively impact your bottom line\r\n\r\n</div>\r\n<div class=\"step six\">\r\n\r\n<span class=\"step-title\">Drive to Bonanza</span>Let\'s set the strategic plan in motion, implementing creative ideas to position you for long-term success\r\n\r\n</div>\r\n<div class=\"step seven\">\r\n\r\n<span class=\"step-title\">Running the Ranch</span>Part of every client relationship,we will commit to each other in order to work together and ensure that the program is carried out to reach your goals. Accountability and any necessary course corrections lead to success\r\n\r\n</div>\r\n</div>\r\n</div>\r\n© 2012 Brand Iron Process, Diagram, Names','Proprietary 7-Step Process&copy;','','inherit','closed','open','','350-revision-33','','','2012-06-27 16:22:34','2012-06-27 16:22:34','',350,'http://www.brandiron.net/general/350-revision-33/',0,'revision','',0),(1962,1,'2012-06-27 16:29:18','2012-06-27 16:29:18','<div id=\"sevenstepchart\">\r\n<div class=\"sevensteptop\">\r\n<div class=\"forgingbrands\"><span class=\"row-title\">FORGING BRANDS</span></div>\r\n<div class=\"step one\">\r\n\r\n<span class=\"step-title\">Circle the Wagons</span>To better define your brand, we will review and evaluate your goals, corporate practices and overall business landscape.\r\n\r\n</div>\r\n<div class=\"step two\">\r\n\r\n<span class=\"step-title\">Scout the Landscape</span>We will take an in depth look at the competitive landscape to determine where your greatest opportunities lie.\r\n\r\n</div>\r\n<div class=\"step three\">\r\n\r\n<span class=\"step-title\">Separate Yourself from the Herd</span>Here we incorporate all knowledge about your business and the competitive landscape to create a message platform that clearly identifies your unique position in the marketplace.\r\n\r\n</div>\r\n<div class=\"step four\">\r\n\r\n<span class=\"step-title\">BrandForging</span>Using a strategic yet fresh approach, we start to define and forge your brand so there is both clarity and distance between you and your competitors.\r\n\r\n</div>\r\n</div>\r\n<div class=\"clear\"></div>\r\n<div class=\"sevensteparrow\"></div>\r\n<div class=\"clear\"></div>\r\n<div class=\"sevenstepbottom\">\r\n<div class=\"drivingrevenue\"><span class=\"row-title\">DRIVING REVENUE</span></div>\r\n<div class=\"step five\">\r\n\r\n<span class=\"step-title\">Revenue Round-Up</span>With a new or refreshed look in place, let\'s work together to maximize sales efforts in order to positively impact your bottom line.\r\n\r\n</div>\r\n<div class=\"step six\">\r\n\r\n<span class=\"step-title\">Drive to Bonanza</span>Let\'s set the strategic plan in motion, implementing creative ideas to position you for long-term success.\r\n\r\n</div>\r\n<div class=\"step seven\">\r\n\r\n<span class=\"step-title\">Running the Ranch</span>Part of every client relationship,we will commit to each other in order to work together and ensure that the program is carried out to reach your goals. Accountability and any necessary course corrections lead to success.\r\n\r\n</div>\r\n</div>\r\n</div>\r\n© 2012 Brand Iron Process, Diagram, Names','Proprietary 7-Step Process&copy;','','inherit','closed','open','','350-revision-34','','','2012-06-27 16:29:18','2012-06-27 16:29:18','',350,'http://www.brandiron.net/general/350-revision-34/',0,'revision','',0),(1963,1,'2012-06-27 21:20:39','2012-06-27 21:20:39','<div id=\"sevenstepchart\">\r\n<div class=\"sevensteptop\">\r\n<div class=\"forgingbrands\"><span class=\"row-title\">FORGING BRANDS</span></div>\r\n<div class=\"step one\">\r\n\r\n<span class=\"step-title\">Circle the Wagons</span><br />To better define your brand, we will review and evaluate your goals, corporate practices and overall business landscape.\r\n\r\n</div>\r\n<div class=\"step two\">\r\n\r\n<span class=\"step-title\">Scout the Landscape</span>We will take an in depth look at the competitive landscape to determine where your greatest opportunities lie.\r\n\r\n</div>\r\n<div class=\"step three\">\r\n\r\n<span class=\"step-title\">Separate Yourself from the Herd</span>Here we incorporate all knowledge about your business and the competitive landscape to create a message platform that clearly identifies your unique position in the marketplace.\r\n\r\n</div>\r\n<div class=\"step four\">\r\n\r\n<span class=\"step-title\">BrandForging</span>Using a strategic yet fresh approach, we start to define and forge your brand so there is both clarity and distance between you and your competitors.\r\n\r\n</div>\r\n</div>\r\n<div class=\"clear\"></div>\r\n<div class=\"sevensteparrow\"></div>\r\n<div class=\"clear\"></div>\r\n<div class=\"sevenstepbottom\">\r\n<div class=\"drivingrevenue\"><span class=\"row-title\">DRIVING REVENUE</span></div>\r\n<div class=\"step five\">\r\n\r\n<span class=\"step-title\">Revenue Round-Up</span>With a new or refreshed look in place, let\'s work together to maximize sales efforts in order to positively impact your bottom line.\r\n\r\n</div>\r\n<div class=\"step six\">\r\n\r\n<span class=\"step-title\">Drive to Bonanza</span>Let\'s set the strategic plan in motion, implementing creative ideas to position you for long-term success.\r\n\r\n</div>\r\n<div class=\"step seven\">\r\n\r\n<span class=\"step-title\">Running the Ranch</span>Part of every client relationship,we will commit to each other in order to work together and ensure that the program is carried out to reach your goals. Accountability and any necessary course corrections lead to success.\r\n\r\n</div>\r\n</div>\r\n</div>\r\n© 2012 Brand Iron Process, Diagram, Names','Proprietary 7-Step Process&copy;','','inherit','closed','open','','350-revision-35','','','2012-06-27 21:20:39','2012-06-27 21:20:39','',350,'http://www.brandiron.net/general/350-revision-35/',0,'revision','',0),(1970,2,'2012-07-12 19:17:58','2012-07-12 19:17:58','Every company, in every industry, should consistently revisit the architecture of their brand. What parts of your brand are driving revenue for your company and which aren’t??We looked at 5 situations where bad branding practices occurred and explained what you can learn from each of them.\r\n<ol>\r\n	<li>The Spandex Rule of Branding- This is definitely one of our personal favorite <a href=\"http://www.brandiron.net/wp-content/uploads/2012/07/virgin_brand_stretching.gif\"><img class=\"alignright size-medium wp-image-1968\" src=\"http://www.brandiron.net/wp-content/uploads/2012/07/virgin_brand_stretching-300x277.gif\" alt=\"\" width=\"300\" height=\"277\" /></a>rules of Branding: just because you can, doesn’t mean you should! We have seen this done poorly with companies like Special K, whose name appears on everything from bottled water and protein shakes to cereal bars. We have also seen this dilution with the Virgin brand, extending themselves every industry without discrimination from casinos and airline to healthcare service. One size does not always fit all, sometimes smacking your logo on everything under the sun only adds to brand dilution.</li>\r\n	<li>Shut a Window to Open a Door- Are you still arguing with your kids on whether your father’s Oldsmobile is still cool? Products have lifecycles and some brands deserve to die. It can be a very emotional decision to retire a brand, but sometimes that is the best move to free up resources for a new, more promising brand.</li>\r\n	<li>Less is More- Have you ever been flipping through a magazine and come across an article with a company name, brand name, parent brand, partner or subpartner name and a new product flavor all crammed onto one page? Be clear and concise so your target market knows what message you are trying to convey. A “TM” doesn’t need to be placed after every product feature, unless you have the next Heavenly Bed or Beats Headphones.</li>\r\n	<li>iMarketing, iBranding, iEverything- Even Apple has to think carefully about their product names to avoid brand proliferation. Apple started using the product name of “i” to separate the iPod from their product line of computers that had the preceding word “Mac”. The iPod could have easily been named the MacPod (and been far less successful), but Apple very strategically created distance from its computer business by renaming the product line proving to be one of the most successful ideas in product history.</li>\r\n	<li>Transaction Branding, what to do when a merger or acquisition happens- When <a href=\"http://www.brandiron.net/wp-content/uploads/2012/07/sprint-nextel-01.gif\"><img class=\"alignright size-medium wp-image-1967\" src=\"http://www.brandiron.net/wp-content/uploads/2012/07/sprint-nextel-01-300x224.gif\" alt=\"\" width=\"300\" height=\"224\" /></a>two entities combine, sometimes one or both names must be dropped to avoid redundancy. Examples of this are Sprint and Nextel, going to just Sprint in 2007, or AT&amp;T and Cingular going to just AT&amp;T in 2005. However, in some cases both Brands’ names have such strong Brand equity that dropping a name would hurt the overall entity. We saw this with Whirlpool-Maytag.</li>\r\n</ol>','5 Reasons Why You Should Revisit Your Brand Architecture','','inherit','closed','open','','1965-revision-2','','','2012-07-12 19:17:58','2012-07-12 19:17:58','',1965,'http://www.brandiron.net/general/1965-revision-2/',0,'revision','',0),(1971,2,'2012-07-12 19:25:38','2012-07-12 19:25:38','Every company, in every industry, should consistently revisit the architecture of their brand. What parts of your brand are driving revenue for your company and which aren’t??We looked at 5 situations where bad branding practices occurred and explained what you can learn from each of them.\n<ol>\n	<li><strong>The Spandex Rule of Branding</strong>- This is definitely one of our personal favorite <a href=\"http://www.brandiron.net/wp-content/uploads/2012/07/virgin_brand_stretching.gif\"><img class=\"alignright size-medium wp-image-1968\" src=\"http://www.brandiron.net/wp-content/uploads/2012/07/virgin_brand_stretching-300x277.gif\" alt=\"\" width=\"300\" height=\"277\" /></a>rules of Branding: just because you can, doesn’t mean you should! We have seen this done poorly with companies like Special K, whose name appears on everything from bottled water and protein shakes to cereal bars. We have also seen this dilution with the Virgin brand, extending themselves every industry without discrimination from casinos and airline to healthcare service. One size does not always fit all, sometimes smacking your logo on everything under the sun only adds to brand dilution.</li>\n	<li><strong>Shut a Window to Open a Door</strong>- Are you still arguing with your kids on whether your father’s Oldsmobile is still cool? Products have lifecycles and some brands deserve to die. It can be a very emotional decision to retire a brand, but sometimes that is the best move to free up resources for a new, more promising brand.</li>\n	<li><strong>Less is More</strong>- Have you ever been flipping through a magazine and come across an article with a company name, brand name, parent brand, partner or subpartner name and a new product flavor all crammed onto one page? Be clear and concise so your target market knows what message you are trying to convey. A “TM” doesn’t need to be placed after every product feature, unless you have the next Heavenly Bed or Beats Headphones.</li>\n	<li><strong>iMarketing, iBranding, iEverything</strong>- Even Apple has to think carefully about their product names to avoid brand proliferation. Apple started using the product name of “i” to separate the iPod from their product line of computers that had the preceding word “Mac”. The iPod could have easily been named the MacPod (and been far less successful), but Apple very strategically created distance from its computer business by renaming the product line proving to be one of the most successful ideas in product history.<a href=\"http://www.brandiron.net/wp-content/uploads/2012/07/sprint-nextel-01.gif\"><img class=\"alignright size-medium wp-image-1967\" src=\"http://www.brandiron.net/wp-content/uploads/2012/07/sprint-nextel-01-300x224.gif\" alt=\"\" width=\"300\" height=\"224\" /></a></li>\n	<li><strong>Transaction Branding, what to do when a merger or acquisition happens</strong>- When two entities combine, sometimes one or both names must be dropped to avoid redundancy. Examples of this are Sprint and Nextel, going to just Sprint in 2007, or AT&amp;T and Cingular going to just AT&amp;T in 2005. However, in some cases both Brands’ names have such strong Brand equity that dropping a name would hurt the overall entity. We saw this with Whirlpool-Maytag.</li>\n</ol>','5 Reasons Why You Should Revisit Your Brand Architecture','','inherit','closed','open','','1965-autosave','','','2012-07-12 19:25:38','2012-07-12 19:25:38','',1965,'http://www.brandiron.net/general/1965-autosave/',0,'revision','',0),(1972,2,'2012-07-12 19:19:26','2012-07-12 19:19:26','Every company, in every industry, should consistently revisit the architecture of their brand. What parts of your brand are driving revenue for your company and which aren’t??We looked at 5 situations where bad branding practices occurred and explained what you can learn from each of them.\r\n<ol>\r\n	<li>The Spandex Rule of Branding- This is definitely one of our personal favorite <a href=\"http://www.brandiron.net/wp-content/uploads/2012/07/virgin_brand_stretching.gif\"><img class=\"alignright size-medium wp-image-1968\" src=\"http://www.brandiron.net/wp-content/uploads/2012/07/virgin_brand_stretching-300x277.gif\" alt=\"\" width=\"300\" height=\"277\" /></a>rules of Branding: just because you can, doesn’t mean you should! We have seen this done poorly with companies like Special K, whose name appears on everything from bottled water and protein shakes to cereal bars. We have also seen this dilution with the Virgin brand, extending themselves every industry without discrimination from casinos and airline to healthcare service. One size does not always fit all, sometimes smacking your logo on everything under the sun only adds to brand dilution.</li>\r\n	<li>Shut a Window to Open a Door- Are you still arguing with your kids on whether your father’s Oldsmobile is still cool? Products have lifecycles and some brands deserve to die. It can be a very emotional decision to retire a brand, but sometimes that is the best move to free up resources for a new, more promising brand.</li>\r\n	<li>Less is More- Have you ever been flipping through a magazine and come across an article with a company name, brand name, parent brand, partner or subpartner name and a new product flavor all crammed onto one page? Be clear and concise so your target market knows what message you are trying to convey. A “TM” doesn’t need to be placed after every product feature, unless you have the next Heavenly Bed or Beats Headphones.</li>\r\n	<li>iMarketing, iBranding, iEverything- Even Apple has to think carefully about their product names to avoid brand proliferation. Apple started using the product name of “i” to separate the iPod from their product line of computers that had the preceding word “Mac”. The iPod could have easily been named the MacPod (and been far less successful), but Apple very strategically created distance from its computer business by renaming the product line proving to be one of the most successful ideas in product history.<a href=\"http://www.brandiron.net/wp-content/uploads/2012/07/sprint-nextel-01.gif\"><img class=\"alignright size-medium wp-image-1967\" src=\"http://www.brandiron.net/wp-content/uploads/2012/07/sprint-nextel-01-300x224.gif\" alt=\"\" width=\"300\" height=\"224\" /></a></li>\r\n	<li>Transaction Branding, what to do when a merger or acquisition happens- When two entities combine, sometimes one or both names must be dropped to avoid redundancy. Examples of this are Sprint and Nextel, going to just Sprint in 2007, or AT&amp;T and Cingular going to just AT&amp;T in 2005. However, in some cases both Brands’ names have such strong Brand equity that dropping a name would hurt the overall entity. We saw this with Whirlpool-Maytag.</li>\r\n</ol>','5 Reasons Why You Should Revisit Your Brand Architecture','','inherit','closed','open','','1965-revision-3','','','2012-07-12 19:19:26','2012-07-12 19:19:26','',1965,'http://www.brandiron.net/general/1965-revision-3/',0,'revision','',0),(1973,2,'2012-07-12 19:23:43','2012-07-12 19:23:43','Every company, in every industry, should consistently revisit the architecture of their brand. What parts of your brand are driving revenue for your company and which aren’t??We looked at 5 situations where bad branding practices occurred and explained what you can learn from each of them.\r\n<ol>\r\n	<li>The Spandex Rule of Branding- This is definitely one of our personal favorite <a href=\"http://www.brandiron.net/wp-content/uploads/2012/07/virgin_brand_stretching.gif\"><img class=\"alignright size-medium wp-image-1968\" src=\"http://www.brandiron.net/wp-content/uploads/2012/07/virgin_brand_stretching-300x277.gif\" alt=\"\" width=\"300\" height=\"277\" /></a>rules of Branding: just because you can, doesn’t mean you should! We have seen this done poorly with companies like Special K, whose name appears on everything from bottled water and protein shakes to cereal bars. We have also seen this dilution with the Virgin brand, extending themselves every industry without discrimination from casinos and airline to healthcare service. One size does not always fit all, sometimes smacking your logo on everything under the sun only adds to brand dilution.</li>\r\n	<li>Shut a Window to Open a Door- Are you still arguing with your kids on whether your father’s Oldsmobile is still cool? Products have lifecycles and some brands deserve to die. It can be a very emotional decision to retire a brand, but sometimes that is the best move to free up resources for a new, more promising brand.</li>\r\n	<li>Less is More- Have you ever been flipping through a magazine and come across an article with a company name, brand name, parent brand, partner or subpartner name and a new product flavor all crammed onto one page? Be clear and concise so your target market knows what message you are trying to convey. A “TM” doesn’t need to be placed after every product feature, unless you have the next Heavenly Bed or Beats Headphones.</li>\r\n	<li>iMarketing, iBranding, iEverything- Even Apple has to think carefully about their product names to avoid brand proliferation. Apple started using the product name of “i” to separate the iPod from their product line of computers that had the preceding word “Mac”. The iPod could have easily been named the MacPod (and been far less successful), but Apple very strategically created distance from its computer business by renaming the product line proving to be one of the most successful ideas in product history.<a href=\"http://www.brandiron.net/wp-content/uploads/2012/07/sprint-nextel-01.gif\"><img class=\"alignright size-medium wp-image-1967\" src=\"http://www.brandiron.net/wp-content/uploads/2012/07/sprint-nextel-01-300x224.gif\" alt=\"\" width=\"300\" height=\"224\" /></a></li>\r\n	<li>Transaction Branding, what to do when a merger or acquisition happens- When two entities combine, sometimes one or both names must be dropped to avoid redundancy. Examples of this are Sprint and Nextel, going to just Sprint in 2007, or AT&amp;T and Cingular going to just AT&amp;T in 2005. However, in some cases both Brands’ names have such strong Brand equity that dropping a name would hurt the overall entity. We saw this with Whirlpool-Maytag.</li>\r\n</ol>','5 Reasons Why You Should Revisit Your Brand Architecture','','inherit','closed','open','','1965-revision-4','','','2012-07-12 19:23:43','2012-07-12 19:23:43','',1965,'http://www.brandiron.net/general/1965-revision-4/',0,'revision','',0),(2000,1,'2012-07-25 20:47:26','2012-07-25 20:47:26','','Proprietary 7-Step Process','Proprietary 7-Step Process','publish','closed','open','','7-step-process-3','','','2013-08-30 16:59:31','2013-08-30 16:59:31','',0,'http://10.1.1.200/?p=2000',12,'nav_menu_item','',0),(2002,1,'2012-08-03 20:12:59','2012-08-03 20:12:59','','Portfolio v2','','publish','closed','open','','portfolio-v2','','','2012-08-17 15:44:22','2012-08-17 15:44:22','',0,'http://10.1.1.200/?page_id=2002',0,'page','',0),(1976,15,'2012-07-17 16:55:01','2012-07-17 16:55:01','How do you decide which leads are your best? Are they all “hot”?  Even if you have a shortage of leads during this economic downturn, every person that responds to your emails or posts on your Facebook page is not necessarily a hot lead.  (Even if you have the capacity to make every lead hot, you are doing yourself a disservice by scaring away those that aren’t ready to be considered hot.)\r\n\r\n<a href=\"http://www.brandiron.net/wp-content/uploads/2012/07/pic26.jpg\"><img class=\"aligncenter size-medium wp-image-1990\" src=\"http://www.brandiron.net/wp-content/uploads/2012/07/pic26-300x300.jpg\" alt=\"\" width=\"300\" height=\"300\" /></a>\r\n\r\nEvery business that operates through lead acquisition needs a <a href=\"http://en.wikipedia.org/wiki/Lead_scoring\">lead scoring</a> metric. You instinctively do this in your mind, but you need a defined strategy to effectively close more deals and spend less time focused on the “non-hot.”  Sounds like a no brainer, right?\r\n\r\nTo begin harnessing your leads effectively, you can start by:\r\n<ol>\r\n	<li><strong>Develop a scoring model</strong>: Extract what you do mentally and put it on paper. Create a 1 to 10 numeric system or sales process system and define what each number is and what specific actions this lead does to become a certain number.</li>\r\n	<li><strong>Integrated Marketing: </strong>Now that they have a rating, you can decide how to market to them.  A hot 10 would get a phone call and emails about pricing plans.  A 1 gets your generic monthly newsletter until they make an actionable step forward towards another rating.</li>\r\n	<li><strong>Use it: </strong>It sounds simple, but you must follow the rules established in your metric and make sure the rest of the organization does too. Now, when your CEO comes to you with a lead that her brother’s barber knows, you have a way to not stop the entire business’s operations just to act on this lead.</li>\r\n</ol>\r\n<div><span style=\"font-size: small\"><span style=\"line-height: 24px\"><a href=\"http://www.brandiron.net/wp-content/uploads/2012/07/pic12.jpg\"><img class=\"aligncenter size-medium wp-image-1991\" src=\"http://www.brandiron.net/wp-content/uploads/2012/07/pic12-300x244.jpg\" alt=\"\" width=\"300\" height=\"244\" /></a></span></span></div>\r\nBe diligent and you’ll see how to effectively navigate a lead ranked as a 1 into a closed deal, without scaring them off with intense pricing conversations right away.','Not All Leads Are Created Equal: The 3 Steps to Creating Your Lead Scoring Metric','','publish','closed','open','','not-all-leads-are-created-equal-the-3-steps-to-creating-your-lead-scoring-metric','','','2012-07-17 16:55:01','2012-07-17 16:55:01','',0,'http://www.brandiron.net/?p=1976',0,'post','',0),(1977,15,'2012-07-17 16:44:08','2012-07-17 16:44:08','','pic1','','inherit','closed','open','','pic1-8','','','2012-07-17 16:44:08','2012-07-17 16:44:08','',1976,'http://www.brandiron.net/wp-content/uploads/2012/07/pic1.jpg',0,'attachment','image/jpeg',0),(1978,15,'2012-07-17 16:44:21','2012-07-17 16:44:21','','pic2','','inherit','closed','open','','pic2-4','','','2012-07-17 16:44:21','2012-07-17 16:44:21','',1976,'http://www.brandiron.net/wp-content/uploads/2012/07/pic2.jpg',0,'attachment','image/jpeg',0),(1979,15,'2012-07-17 16:44:39','2012-07-17 16:44:39','','pic2','','inherit','closed','open','','pic2-5','','','2012-07-17 16:44:39','2012-07-17 16:44:39','',1976,'http://www.brandiron.net/wp-content/uploads/2012/07/pic21.jpg',0,'attachment','image/jpeg',0),(1980,15,'2012-07-17 16:45:36','2012-07-17 16:45:36','','pic1','','inherit','closed','open','','pic1-9','','','2012-07-17 16:45:36','2012-07-17 16:45:36','',1976,'http://www.brandiron.net/wp-content/uploads/2012/07/pic11.jpg',0,'attachment','image/jpeg',0),(1988,15,'2012-07-17 16:47:53','2012-07-17 16:47:53','','pic2','','inherit','closed','open','','pic2-9','','','2012-07-17 16:47:53','2012-07-17 16:47:53','',1976,'http://www.brandiron.net/wp-content/uploads/2012/07/pic25.jpg',0,'attachment','image/jpeg',0),(1981,15,'2012-07-17 16:45:48','2012-07-17 16:45:48','How do you decide which leads are your best? Are they all “hot”?  Even if you have a shortage of leads during this economic downturn, every person that responds to your emails or posts on your Facebook page is not necessarily a hot lead.  (Even if you have the capacity to make every lead hot, you are doing yourself a disservice by scaring away those that aren’t ready to be considered hot.)\n\n<a href=\"http://www.brandiron.net/wp-content/uploads/2012/07/pic21.jpg\"><img class=\"aligncenter size-medium wp-image-1979\" src=\"http://www.brandiron.net/wp-content/uploads/2012/07/pic21-300x300.jpg\" alt=\"\" width=\"300\" height=\"300\" /></a>\n\nEvery business that operates through lead acquisition needs a <a href=\"http://en.wikipedia.org/wiki/Lead_scoring\">lead scoring</a> metric.  You<a href=\"http://www.brandiron.net/wp-content/uploads/2012/07/pic11.jpg\"><img class=\"alignleft size-medium wp-image-1980\" src=\"http://www.brandiron.net/wp-content/uploads/2012/07/pic11-300x244.jpg\" alt=\"\" width=\"300\" height=\"244\" /></a> instinctually do this in your mind, but you need a defined strategy to effectively close more deals and spend less time focused on the “non-hot.”  Sounds like a no brainer, right?\n\nTo begin harnessing your leads effectively, you can start by:\n<ol>\n	<li><strong>Develop a scoring model</strong>: Extract what you do mentally and put it on paper. Create a 1 to 10 numeric system or sales process system and define what each number is and what specific actions this lead does to become a certain number.</li>\n</ol>\n<ol>\n	<li><strong>Integrated Marketing: </strong>Now that they have a rating, you can decide how to market to them.  A hot 10 would get a phone call and emails about pricing plans.  A 1 gets your generic monthly newsletter until they make an actionable step forward towards another rating.</li>\n</ol>\n<ol>\n	<li><strong>Use it: </strong>It sounds simple, but you must follow the rules established in your metric and make sure the rest of the organization does too. Now, when your CEO comes to you with a lead that her brother’s barber knows, you have a way to not stop the entire business’s operations just to act on this lead.</li>\n</ol>\nBe diligent and you’ll see how to effectively navigate a lead ranked as a 1 into a closed deal, without scaring them off with intense pricing conversations right away.','Not All Leads Are Created Equal - The 3 Steps to Creating Your Lead Scoring Metric','','inherit','closed','open','','1976-revision','','','2012-07-17 16:45:48','2012-07-17 16:45:48','',1976,'http://www.brandiron.net/general/1976-revision/',0,'revision','',0),(1984,15,'2012-07-17 16:46:46','2012-07-17 16:46:46','','pic2','','inherit','closed','open','','pic2-7','','','2012-07-17 16:46:46','2012-07-17 16:46:46','',1976,'http://www.brandiron.net/wp-content/uploads/2012/07/pic23.jpg',0,'attachment','image/jpeg',0),(1982,15,'2012-07-17 16:46:18','2012-07-17 16:46:18','','pic2','','inherit','closed','open','','pic2-6','','','2012-07-17 16:46:18','2012-07-17 16:46:18','',1976,'http://www.brandiron.net/wp-content/uploads/2012/07/pic22.jpg',0,'attachment','image/jpeg',0),(1983,15,'2012-07-17 16:45:48','2012-07-17 16:45:48','How do you decide which leads are your best? Are they all “hot”?  Even if you have a shortage of leads during this economic downturn, every person that responds to your emails or posts on your Facebook page is not necessarily a hot lead.  (Even if you have the capacity to make every lead hot, you are doing yourself a disservice by scaring away those that aren’t ready to be considered hot.)\r\n\r\n<a href=\"http://www.brandiron.net/wp-content/uploads/2012/07/pic21.jpg\"><img class=\"aligncenter size-medium wp-image-1979\" src=\"http://www.brandiron.net/wp-content/uploads/2012/07/pic21-300x300.jpg\" alt=\"\" width=\"300\" height=\"300\" /></a>\r\n\r\nEvery business that operates through lead acquisition needs a <a href=\"http://en.wikipedia.org/wiki/Lead_scoring\">lead scoring</a> metric.  You<a href=\"http://www.brandiron.net/wp-content/uploads/2012/07/pic11.jpg\"><img class=\"alignleft size-medium wp-image-1980\" src=\"http://www.brandiron.net/wp-content/uploads/2012/07/pic11-300x244.jpg\" alt=\"\" width=\"300\" height=\"244\" /></a> instinctually do this in your mind, but you need a defined strategy to effectively close more deals and spend less time focused on the “non-hot.”  Sounds like a no brainer, right?\r\n\r\nTo begin harnessing your leads effectively, you can start by:\r\n<ol>\r\n	<li><strong>Develop a scoring model</strong>: Extract what you do mentally and put it on paper. Create a 1 to 10 numeric system or sales process system and define what each number is and what specific actions this lead does to become a certain number.</li>\r\n</ol>\r\n<ol>\r\n	<li><strong>Integrated Marketing: </strong>Now that they have a rating, you can decide how to market to them.  A hot 10 would get a phone call and emails about pricing plans.  A 1 gets your generic monthly newsletter until they make an actionable step forward towards another rating.</li>\r\n</ol>\r\n<ol>\r\n	<li><strong>Use it: </strong>It sounds simple, but you must follow the rules established in your metric and make sure the rest of the organization does too. Now, when your CEO comes to you with a lead that her brother’s barber knows, you have a way to not stop the entire business’s operations just to act on this lead.</li>\r\n</ol>\r\nBe diligent and you’ll see how to effectively navigate a lead ranked as a 1 into a closed deal, without scaring them off with intense pricing conversations right away.','Not All Leads Are Created Equal - The 3 Steps to Creating Your Lead Scoring Metric','','inherit','closed','open','','1976-revision-2','','','2012-07-17 16:45:48','2012-07-17 16:45:48','',1976,'http://www.brandiron.net/general/1976-revision-2/',0,'revision','',0),(1985,15,'2012-07-17 16:47:13','2012-07-17 16:47:13','','pic2','','inherit','closed','open','','pic2-8','','','2012-07-17 16:47:13','2012-07-17 16:47:13','',1976,'http://www.brandiron.net/wp-content/uploads/2012/07/pic24.jpg',0,'attachment','image/jpeg',0),(1986,15,'2012-07-17 16:46:30','2012-07-17 16:46:30','How do you decide which leads are your best? Are they all “hot”?  Even if you have a<a href=\"http://www.brandiron.net/wp-content/uploads/2012/07/pic22.jpg\"><img class=\"alignright size-medium wp-image-1982\" src=\"http://www.brandiron.net/wp-content/uploads/2012/07/pic22-300x300.jpg\" alt=\"\" width=\"300\" height=\"300\" /></a> shortage of leads during this economic downturn, every person that responds to your emails or posts on your Facebook page is not necessarily a hot lead.  (Even if you have the capacity to make every lead hot, you are doing yourself a disservice by scaring away those that aren’t ready to be considered hot.)\r\n\r\n&nbsp;\r\n\r\nEvery business that operates through lead acquisition needs a <a href=\"http://en.wikipedia.org/wiki/Lead_scoring\">lead scoring</a> metric.  You\r\ninstinctually do this in your mind, but you need a defined strategy to effectively close more deals and spend less time focused on the “non-hot.”  Sounds like a no brainer, right?\r\n\r\nTo begin harnessing your leads effectively, you can start by:\r\n<ol>\r\n	<li><strong>Develop a scoring model</strong>: Extract what you do mentally and put it on paper. Create a 1 to 10 numeric system or sales process system and define what each number is and what specific actions this lead does to become a certain number.</li>\r\n</ol>\r\n<ol>\r\n	<li><strong>Integrated Marketing: </strong>Now that they have a rating, you can decide how to market to them.  A hot 10 would get a phone call and emails about pricing plans.  A 1 gets your generic monthly newsletter until they make an actionable step forward towards another rating.</li>\r\n</ol>\r\n<ol>\r\n	<li><strong>Use it: </strong>It sounds simple, but you must follow the rules established in your metric and make sure the rest of the organization does too. Now, when your CEO comes to you with a lead that her brother’s barber knows, you have a way to not stop the entire business’s operations just to act on this lead.</li>\r\n</ol>\r\nBe diligent and you’ll see how to effectively navigate a lead ranked as a 1 into a closed deal, without scaring them off with intense pricing conversations right away.','Not All Leads Are Created Equal - The 3 Steps to Creating Your Lead Scoring Metric','','inherit','closed','open','','1976-revision-3','','','2012-07-17 16:46:30','2012-07-17 16:46:30','',1976,'http://www.brandiron.net/general/1976-revision-3/',0,'revision','',0),(1987,15,'2012-07-17 16:47:27','2012-07-17 16:47:27','How do you decide which leads are your best?<a href=\"http://www.brandiron.net/wp-content/uploads/2012/07/pic24.jpg\"><img class=\"alignright size-medium wp-image-1985\" src=\"http://www.brandiron.net/wp-content/uploads/2012/07/pic24-300x300.jpg\" alt=\"\" width=\"300\" height=\"300\" /></a> Are they all “hot”?  Even if you have a\r\nshortage of leads during this economic downturn, every person that responds to your emails or posts on your Facebook page is not necessarily a hot lead.  (Even if you have the capacity to make every lead hot, you are doing yourself a disservice by scaring away those that aren’t ready to be considered hot.)\r\n\r\n&nbsp;\r\n\r\nEvery business that operates through lead acquisition needs a <a href=\"http://en.wikipedia.org/wiki/Lead_scoring\">lead scoring</a> metric.  You\r\ninstinctually do this in your mind, but you need a defined strategy to effectively close more deals and spend less time focused on the “non-hot.”  Sounds like a no brainer, right?\r\n\r\nTo begin harnessing your leads effectively, you can start by:\r\n<ol>\r\n	<li><strong>Develop a scoring model</strong>: Extract what you do mentally and put it on paper. Create a 1 to 10 numeric system or sales process system and define what each number is and what specific actions this lead does to become a certain number.</li>\r\n</ol>\r\n<ol>\r\n	<li><strong>Integrated Marketing: </strong>Now that they have a rating, you can decide how to market to them.  A hot 10 would get a phone call and emails about pricing plans.  A 1 gets your generic monthly newsletter until they make an actionable step forward towards another rating.</li>\r\n</ol>\r\n<ol>\r\n	<li><strong>Use it: </strong>It sounds simple, but you must follow the rules established in your metric and make sure the rest of the organization does too. Now, when your CEO comes to you with a lead that her brother’s barber knows, you have a way to not stop the entire business’s operations just to act on this lead.</li>\r\n</ol>\r\nBe diligent and you’ll see how to effectively navigate a lead ranked as a 1 into a closed deal, without scaring them off with intense pricing conversations right away.','Not All Leads Are Created Equal - The 3 Steps to Creating Your Lead Scoring Metric','','inherit','closed','open','','1976-revision-4','','','2012-07-17 16:47:27','2012-07-17 16:47:27','',1976,'http://www.brandiron.net/general/1976-revision-4/',0,'revision','',0),(1989,15,'2012-07-17 16:47:43','2012-07-17 16:47:43','How do you decide which leads are your best? Are they all “hot”?  Even if you have a\r\nshortage of leads during this economic downturn, every person that responds to your emails or posts on your Facebook page is not necessarily a hot lead.  (Even if you have the capacity to make every lead hot, you are doing yourself a disservice by scaring away those that aren’t ready to be considered hot.)\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\nEvery business that operates through lead acquisition needs a <a href=\"http://en.wikipedia.org/wiki/Lead_scoring\">lead scoring</a> metric.  You\r\ninstinctually do this in your mind, but you need a defined strategy to effectively close more deals and spend less time focused on the “non-hot.”  Sounds like a no brainer, right?\r\n\r\nTo begin harnessing your leads effectively, you can start by:\r\n<ol>\r\n	<li><strong>Develop a scoring model</strong>: Extract what you do mentally and put it on paper. Create a 1 to 10 numeric system or sales process system and define what each number is and what specific actions this lead does to become a certain number.</li>\r\n</ol>\r\n<ol>\r\n	<li><strong>Integrated Marketing: </strong>Now that they have a rating, you can decide how to market to them.  A hot 10 would get a phone call and emails about pricing plans.  A 1 gets your generic monthly newsletter until they make an actionable step forward towards another rating.</li>\r\n</ol>\r\n<ol>\r\n	<li><strong>Use it: </strong>It sounds simple, but you must follow the rules established in your metric and make sure the rest of the organization does too. Now, when your CEO comes to you with a lead that her brother’s barber knows, you have a way to not stop the entire business’s operations just to act on this lead.</li>\r\n</ol>\r\nBe diligent and you’ll see how to effectively navigate a lead ranked as a 1 into a closed deal, without scaring them off with intense pricing conversations right away.','Not All Leads Are Created Equal - The 3 Steps to Creating Your Lead Scoring Metric','','inherit','closed','open','','1976-revision-5','','','2012-07-17 16:47:43','2012-07-17 16:47:43','',1976,'http://www.brandiron.net/general/1976-revision-5/',0,'revision','',0),(1990,15,'2012-07-17 16:48:37','2012-07-17 16:48:37','','pic2','','inherit','closed','open','','pic2-10','','','2012-07-17 16:48:37','2012-07-17 16:48:37','',1976,'http://www.brandiron.net/wp-content/uploads/2012/07/pic26.jpg',0,'attachment','image/jpeg',0),(1991,15,'2012-07-17 16:50:02','2012-07-17 16:50:02','','pic1','','inherit','closed','open','','pic1-10','','','2012-07-17 16:50:02','2012-07-17 16:50:02','',1976,'http://www.brandiron.net/wp-content/uploads/2012/07/pic12.jpg',0,'attachment','image/jpeg',0),(1992,15,'2012-07-17 16:48:04','2012-07-17 16:48:04','How do you decide which leads are your best? Are they all “hot”?  Even if you have a\r\nshortage of leads during this economic downturn, every person that responds to your emails or posts on your Facebook page is not necessarily a hot lead.  (Even if you have the capacity to make every lead hot, you are doing yourself a disservice by scaring away those that aren’t ready to be considered hot.)\r\n\r\n<a href=\"http://www.brandiron.net/wp-content/uploads/2012/07/pic25.jpg\"><img class=\"alignright size-medium wp-image-1988\" src=\"http://www.brandiron.net/wp-content/uploads/2012/07/pic25-300x300.jpg\" alt=\"\" width=\"300\" height=\"300\" /></a>\r\n\r\nEvery business that operates through lead acquisition needs a <a href=\"http://en.wikipedia.org/wiki/Lead_scoring\">lead scoring</a> metric.  You\r\ninstinctually do this in your mind, but you need a defined strategy to effectively close more deals and spend less time focused on the “non-hot.”  Sounds like a no brainer, right?\r\n\r\nTo begin harnessing your leads effectively, you can start by:\r\n<ol>\r\n	<li><strong>Develop a scoring model</strong>: Extract what you do mentally and put it on paper. Create a 1 to 10 numeric system or sales process system and define what each number is and what specific actions this lead does to become a certain number.</li>\r\n</ol>\r\n<ol>\r\n	<li><strong>Integrated Marketing: </strong>Now that they have a rating, you can decide how to market to them.  A hot 10 would get a phone call and emails about pricing plans.  A 1 gets your generic monthly newsletter until they make an actionable step forward towards another rating.</li>\r\n</ol>\r\n<ol>\r\n	<li><strong>Use it: </strong>It sounds simple, but you must follow the rules established in your metric and make sure the rest of the organization does too. Now, when your CEO comes to you with a lead that her brother’s barber knows, you have a way to not stop the entire business’s operations just to act on this lead.</li>\r\n</ol>\r\nBe diligent and you’ll see how to effectively navigate a lead ranked as a 1 into a closed deal, without scaring them off with intense pricing conversations right away.','Not All Leads Are Created Equal - The 3 Steps to Creating Your Lead Scoring Metric','','inherit','closed','open','','1976-revision-6','','','2012-07-17 16:48:04','2012-07-17 16:48:04','',1976,'http://www.brandiron.net/general/1976-revision-6/',0,'revision','',0),(1993,15,'2012-07-17 16:50:21','2012-07-17 16:50:21','How do you decide which leads are your best? Are they all “hot”?  Even if you have a shortage of leads during this economic downturn, every person that responds to your emails or posts on your Facebook page is not necessarily a hot lead.  (Even if you have the capacity to make every lead hot, you are doing yourself a disservice by scaring away those that aren’t ready to be considered hot.)\r\n\r\n<a href=\"http://www.brandiron.net/wp-content/uploads/2012/07/pic26.jpg\"><img class=\"aligncenter size-medium wp-image-1990\" src=\"http://www.brandiron.net/wp-content/uploads/2012/07/pic26-300x300.jpg\" alt=\"\" width=\"300\" height=\"300\" /></a>\r\n\r\nEvery business that operates through lead acquisition needs a <a href=\"http://en.wikipedia.org/wiki/Lead_scoring\">lead scoring</a> metric.  You\r\ninstinctually do this in your mind, but you need a defined strategy to effectively close more deals and spend less time focused on the “non-hot.”  Sounds like a no brainer, right?\r\n\r\nTo begin harnessing your leads effectively, you can start by:\r\n<ol>\r\n	<li><strong>Develop a scoring model</strong>: Extract what you do mentally and put it on paper. Create a 1 to 10 numeric system or sales process system and define what each number is and what specific actions this lead does to become a certain number.</li>\r\n	<li><strong>Integrated Marketing: </strong>Now that they have a rating, you can decide how to market to them.  A hot 10 would get a phone call and emails about pricing plans.  A 1 gets your generic monthly newsletter until they make an actionable step forward towards another rating.</li>\r\n	<li><strong>Use it: </strong>It sounds simple, but you must follow the rules established in your metric and make sure the rest of the organization does too. Now, when your CEO comes to you with a lead that her brother’s barber knows, you have a way to not stop the entire business’s operations just to act on this lead.</li>\r\n</ol>\r\n<div><span style=\"font-size: small\"><span style=\"line-height: 24px\"><a href=\"http://www.brandiron.net/wp-content/uploads/2012/07/pic12.jpg\"><img class=\"aligncenter size-medium wp-image-1991\" src=\"http://www.brandiron.net/wp-content/uploads/2012/07/pic12-300x244.jpg\" alt=\"\" width=\"300\" height=\"244\" /></a></span></span></div>\r\nBe diligent and you’ll see how to effectively navigate a lead ranked as a 1 into a closed deal, without scaring them off with intense pricing conversations right away.','Not All Leads Are Created Equal - The 3 Steps to Creating Your Lead Scoring Metric','','inherit','closed','open','','1976-revision-7','','','2012-07-17 16:50:21','2012-07-17 16:50:21','',1976,'http://www.brandiron.net/general/1976-revision-7/',0,'revision','',0),(1994,15,'2012-07-17 16:51:07','2012-07-17 16:51:07','How do you decide which leads are your best? Are they all “hot”?  Even if you have a shortage of leads during this economic downturn, every person that responds to your emails or posts on your Facebook page is not necessarily a hot lead.  (Even if you have the capacity to make every lead hot, you are doing yourself a disservice by scaring away those that aren’t ready to be considered hot.)\r\n\r\n<a href=\"http://www.brandiron.net/wp-content/uploads/2012/07/pic26.jpg\"><img class=\"aligncenter size-medium wp-image-1990\" src=\"http://www.brandiron.net/wp-content/uploads/2012/07/pic26-300x300.jpg\" alt=\"\" width=\"300\" height=\"300\" /></a>\r\n\r\nEvery business that operates through lead acquisition needs a <a href=\"http://en.wikipedia.org/wiki/Lead_scoring\">lead scoring</a> metric. You instinctively do this in your mind, but you need a defined strategy to effectively close more deals and spend less time focused on the “non-hot.”  Sounds like a no brainer, right?\r\n\r\nTo begin harnessing your leads effectively, you can start by:\r\n<ol>\r\n	<li><strong>Develop a scoring model</strong>: Extract what you do mentally and put it on paper. Create a 1 to 10 numeric system or sales process system and define what each number is and what specific actions this lead does to become a certain number.</li>\r\n	<li><strong>Integrated Marketing: </strong>Now that they have a rating, you can decide how to market to them.  A hot 10 would get a phone call and emails about pricing plans.  A 1 gets your generic monthly newsletter until they make an actionable step forward towards another rating.</li>\r\n	<li><strong>Use it: </strong>It sounds simple, but you must follow the rules established in your metric and make sure the rest of the organization does too. Now, when your CEO comes to you with a lead that her brother’s barber knows, you have a way to not stop the entire business’s operations just to act on this lead.</li>\r\n</ol>\r\n<div><span style=\"font-size: small\"><span style=\"line-height: 24px\"><a href=\"http://www.brandiron.net/wp-content/uploads/2012/07/pic12.jpg\"><img class=\"aligncenter size-medium wp-image-1991\" src=\"http://www.brandiron.net/wp-content/uploads/2012/07/pic12-300x244.jpg\" alt=\"\" width=\"300\" height=\"244\" /></a></span></span></div>\r\nBe diligent and you’ll see how to effectively navigate a lead ranked as a 1 into a closed deal, without scaring them off with intense pricing conversations right away.','Not All Leads Are Created Equal - The 3 Steps to Creating Your Lead Scoring Metric','','inherit','closed','open','','1976-revision-8','','','2012-07-17 16:51:07','2012-07-17 16:51:07','',1976,'http://www.brandiron.net/general/1976-revision-8/',0,'revision','',0),(1995,15,'2012-07-17 16:56:05','2012-07-17 16:56:05','How do you decide which leads are your best? Are they all “hot”?  Even if you have a shortage of leads during this economic downturn, every person that responds to your emails or posts on your Facebook page is not necessarily a hot lead.  (Even if you have the capacity to make every lead hot, you are doing yourself a disservice by scaring away those that aren’t ready to be considered hot.)\n\n<a href=\"http://www.brandiron.net/wp-content/uploads/2012/07/pic26.jpg\"><img class=\"aligncenter size-medium wp-image-1990\" src=\"http://www.brandiron.net/wp-content/uploads/2012/07/pic26-300x300.jpg\" alt=\"\" width=\"300\" height=\"300\" /></a>\n\nEvery business that operates through lead acquisition needs a <a href=\"http://en.wikipedia.org/wiki/Lead_scoring\">lead scoring</a> metric. You instinctively do this in your mind, but you need a defined strategy to effectively close more deals and spend less time focused on the “non-hot.”  Sounds like a no brainer, right?\n\nTo begin harnessing your leads effectively, you can start by:\n<ol>\n	<li><strong>Develop a scoring model</strong>: Extract what you do mentally and put it on paper. Create a 1 to 10 numeric system or sales process system and define what each number is and what specific actions this lead does to become a certain number.</li>\n	<li><strong>Integrated Marketing: </strong>Now that they have a rating, you can decide how to market to them.  A hot 10 would get a phone call and emails about pricing plans.  A 1 gets your generic monthly newsletter until they make an actionable step forward towards another rating.</li>\n	<li><strong>Use it: </strong>It sounds simple, but you must follow the rules established in your metric and make sure the rest of the organization does too. Now, when your CEO comes to you with a lead that her brother’s barber knows, you have a way to not stop the entire business’s operations just to act on this lead.</li>\n</ol>\n<div><span style=\"font-size: small\"><span style=\"line-height: 24px\"><a href=\"http://www.brandiron.net/wp-content/uploads/2012/07/pic12.jpg\"><img class=\"aligncenter size-medium wp-image-1991\" src=\"http://www.brandiron.net/wp-content/uploads/2012/07/pic12-300x244.jpg\" alt=\"\" width=\"300\" height=\"244\" /></a></span></span></div>\nBe diligent and you’ll see how to effectively navigate a lead ranked as a 1 into a closed deal, without scaring them off with intense pricing conversations right away.','Not All Leads Are Created Equal: The 3 Steps to Creating Your Lead Scoring Metric','','inherit','closed','open','','1976-autosave','','','2012-07-17 16:56:05','2012-07-17 16:56:05','',1976,'http://www.brandiron.net/general/1976-autosave/',0,'revision','',0),(1997,1,'2012-04-25 14:13:05','2012-04-25 14:13:05','The Submission Form is now closed.','DAC Newsletter Submission Form','','inherit','closed','open','','1196-revision-12','','','2012-04-25 14:13:05','2012-04-25 14:13:05','',1196,'http://www.brandiron.net/general/1196-revision-12/',0,'revision','',0),(1998,1,'2012-07-23 16:27:20','2012-07-23 16:27:20','[gravityform id=3 name=DAC Newsletter Submission Form title=false]','DAC Newsletter Submission Form','','inherit','closed','open','','1196-revision-13','','','2012-07-23 16:27:20','2012-07-23 16:27:20','',1196,'http://www.brandiron.net/general/1196-revision-13/',0,'revision','',0),(2001,1,'2012-07-25 20:47:26','2012-07-25 20:47:26','','Brand Champion','Brand Champion','publish','closed','open','','brand-champion','','','2013-08-30 16:59:31','2013-08-30 16:59:31','',0,'http://10.1.1.200/?p=2001',14,'nav_menu_item','',0),(2006,1,'2012-10-12 07:40:01','2012-10-12 07:40:01','','Denver Athletic Club','','publish','closed','open','','test-client-1','','','2013-09-09 15:25:38','2013-09-09 15:25:38','',0,'http://10.1.1.200/?p=2006',0,'post','',0),(2007,1,'2012-08-03 20:03:00','2012-08-03 20:03:00','','test client 1','','inherit','closed','open','','2006-revision','','','2012-08-03 20:03:00','2012-08-03 20:03:00','',2006,'http://10.1.1.200/general/2006-revision/',0,'revision','',0),(2117,1,'2012-08-14 15:35:39','2012-08-14 15:35:39','','JE Dunn Construction','','inherit','closed','open','','2116-revision','','','2012-08-14 15:35:39','2012-08-14 15:35:39','',2116,'http://10.1.1.200/general/2116-revision/',0,'revision','',0),(2009,1,'2012-08-03 20:07:57','2012-08-03 20:07:57','','dac_static','','inherit','closed','open','','dac_static','','','2012-08-03 20:07:57','2012-08-03 20:07:57','',2006,'http://10.1.1.200/wp-content/uploads/2012/08/dac_static.png',0,'attachment','image/png',0),(2010,1,'2012-10-12 07:30:07','2012-10-12 07:30:07','','Lincoln Hills','','publish','closed','open','','test-client-2','','','2013-09-09 15:26:01','2013-09-09 15:26:01','',0,'http://10.1.1.200/?p=2010',0,'post','',0),(2011,1,'2012-08-03 20:11:51','2012-08-03 20:11:51','','test client 2','','inherit','closed','open','','2010-revision','','','2012-08-03 20:11:51','2012-08-03 20:11:51','',2010,'http://10.1.1.200/general/2010-revision/',0,'revision','',0),(2012,1,'2012-08-03 17:13:25','2012-08-03 17:13:25','','Portfolio v2','','inherit','closed','open','','2002-revision-3','','','2012-08-03 17:13:25','2012-08-03 17:13:25','',2002,'http://10.1.1.200/general/2002-revision-3/',0,'revision','',0),(2013,1,'2012-10-12 07:25:30','2012-10-12 07:25:30','','DH Glabe & Associates','','publish','closed','open','','test-client-3','','','2013-09-09 15:26:18','2013-09-09 15:26:18','',0,'http://10.1.1.200/?p=2013',0,'post','',0),(2014,1,'2012-08-03 20:13:29','2012-08-03 20:13:29','','test client 3','','inherit','closed','open','','2013-revision','','','2012-08-03 20:13:29','2012-08-03 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22:24:46','2013-08-08 22:24:46','<strong>Do you know the strengths<br />and weaknesses of your<br />current brand?</strong>\n\n<strong>Curious to get a fresh take onhow your brand measures up?</strong>\n\nAs leaders in all things branding,Brand Iron is helping youevaluate your current brand.','Does Your Brand<br />Stack UP?','','inherit','closed','open','','2449-autosave','','','2013-08-08 22:24:46','2013-08-08 22:24:46','',2449,'http://localhost/general/2449-autosave/',0,'revision','',0),(3092,1,'2012-10-10 21:50:28','2012-10-10 21:50:28','WHAT\'S<br />YOUR BRAND<br />SCORE?','Use Our Brand Scorecard to<br />Evaluate Your Brand','','inherit','open','open','','2449-revision-6','','','2012-10-10 21:50:28','2012-10-10 21:50:28','',2449,'http://biface.dev5.webenabled.net/general/2449-revision-6/',0,'revision','',0),(2494,1,'2012-09-20 20:59:14','2012-09-20 20:59:14','The Seven<br>Secrets to a<br>Successful<br>Brand','Presented by Brand Iron CEO, Michael 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strong “brand promise”\r\nthat resonates with your customers, employees and industry.  Because if you aren’t delivering an exceptional brand experience, someone else will. In this highly interactive, informative and content-rich presentation, marketing and branding expert, Michael Doyle, will share his branding knowledge and explain the seven steps to a successful brand. By transforming your brand, you can transform your business!  The seminar will provide you with the skills to create a unique value proposition so you can elevate your company’s brand to the next level!\r\n\r\n<strong>How You Will Benefit:</strong>\r\n<ul>\r\n	<li>\r\n<div>Understand how forging your brand will drive revenue.</div></li>\r\n	<li>Create your value proposition and truly unique value drivers.</li>\r\n	<li>Discover techniques to develop and implement memorable brand experiences.</li>\r\n</ul>\r\n<p style=\"text-align: center;\"><a href=\"http://www.denversbdc.org/seminars-1/breakfast-brown-bag-7-secrets-to-a-successful-brand\">CLICK HERE TO REGISTER </a></p>','Michael Doyle Presents: 7 Secrets to a Successful Brand','','publish','closed','open','','michael-doyle-presents-7-secrets-to-a-successful-brand','','','2013-08-19 22:12:39','2013-08-19 22:12:39','',0,'http://www.brandiron.net/?p=2378',0,'post','',0),(3254,1,'2012-09-07 19:30:15','2012-09-07 19:30:15','You\'ve probably seen the commercials, and you probably remember the man. Whether he’s freeing an angry bear from a deadly trap, sinking a trick billiards shot out of a person’s mouth, or landing a trophy-sized marlin on a boat surrounded by beautiful women, he is The Most Interesting Man in the World - or so the folks over at Dos Equis, the beer company that runs the ads, want you to think. Yet, in spite of all of his bravado-filled experiences and accomplishments, the world’s most interesting man, played by actor Jonathan Goldsmith, does not tweet.\r\n\r\n<a href=\"http://www.brandiron.net/wp-content/uploads/2012/09/The-Most-Interesting-Man-in-the-World.jpg\"><img class=\"aligncenter size-medium wp-image-2288\" title=\"The-Most-Interesting-Man-in-the-World\" src=\"http://www.brandiron.net/wp-content/uploads/2012/09/The-Most-Interesting-Man-in-the-World-239x300.jpg\" alt=\"\" width=\"239\" height=\"300\" /></a>\r\n\r\nIn a recent interview with Ad Age Magazine, Leysa Lysyi, the Chief Marketing Officer of Dos Equis importer Heineken USA, explained that the brand does not tweet in the popular character’s voice because “anything to do with technology is not something that seems like where he would be spending his time.” In other words, he’s too busy living life to be sitting behind a computer screen. Intentionally omitting one of the most popular and recognizable aspects of the brand is an interesting maneuver for Heineken USA, a company which has been a little more digitally aggressive than some of its peers in the alcohol industry. It seems to be working though – their Dos Equis brand is the fastest growing Mexican beer in the U.S market, a market which is increasingly driven by a young, upscale, socially connected male consumer, one who is easily influenced by a man of such great swagger, regardless of whether or not he tweets.\r\n\r\n<a href=\"http://www.brandiron.net/wp-content/uploads/2012/09/DosEquisLOGO-1.jpg\"><img class=\"aligncenter size-medium wp-image-2289\" title=\"DosEquisLOGO (1)\" src=\"http://www.brandiron.net/wp-content/uploads/2012/09/DosEquisLOGO-1-300x248.jpg\" alt=\"\" width=\"300\" height=\"248\" /></a>','Why the Most Interesting Man in the World Doesn’t Tweet','','inherit','open','open','','2287-revision-9','','','2012-09-07 19:30:15','2012-09-07 19:30:15','',2287,'http://biface.dev5.webenabled.net/general/2287-revision-9/',0,'revision','',0),(2287,16,'2012-09-06 22:28:27','2012-09-06 22:28:27','You\'ve probably seen the commercials, and you probably remember the man. Whether he’s freeing an angry bear from a deadly trap, sinking a trick billiards shot out of a person’s mouth, or landing a trophy-sized marlin on a boat surrounded by beautiful women, he is The Most Interesting Man in the World - or so the folks over at Dos Equis, the beer company that runs the ads, want you to think. Yet, in spite of all of his bravado-filled experiences and accomplishments, the world’s most interesting man, played by actor Jonathan Goldsmith, does not tweet.\r\n<p style=\"text-align: center;\"><img class=\"aligncenter size-medium wp-image-2288\" title=\"The-Most-Interesting-Man-in-the-World\" src=\"http://www.brandiron.net/wp-content/uploads/2012/09/The-Most-Interesting-Man-in-the-World-239x300.jpg\" alt=\"\" width=\"239\" height=\"300\" /></p>\r\nIn a recent interview with Ad Age Magazine, Leysa Lysyi, the Chief Marketing Officer of Dos Equis importer Heineken USA, explained that the brand does not tweet in the popular character’s voice because “anything to do with technology is not something that seems like where he would be spending his time.” In other words, he’s too busy living life to be sitting behind a computer screen. Intentionally omitting one of the most popular and recognizable aspects of the brand is an interesting maneuver for Heineken USA, a company which has been a little more digitally aggressive than some of its peers in the alcohol industry. It seems to be working though – their Dos Equis brand is the fastest growing Mexican beer in the U.S market, a market which is increasingly driven by a young, upscale, socially connected male consumer, one who is easily influenced by a man of such great swagger, regardless of whether or not he tweets.\r\n<p style=\"text-align: center;\"><img class=\"aligncenter size-medium wp-image-2289\" title=\"DosEquisLOGO (1)\" src=\"http://www.brandiron.net/wp-content/uploads/2012/09/DosEquisLOGO-1-300x248.jpg\" alt=\"\" width=\"300\" height=\"248\" /></p>','Why the Most Interesting Man in the World Doesn’t Tweet','','publish','closed','open','','why-the-most-interesting-man-in-the-world-doesnt-tweet','','','2013-08-19 22:13:21','2013-08-19 22:13:21','',0,'http://www.brandiron.net/?p=2287',0,'post','',0),(2288,16,'2012-09-06 22:20:09','2012-09-06 22:20:09','','The-Most-Interesting-Man-in-the-World','','inherit','closed','open','','the-most-interesting-man-in-the-world','','','2012-09-06 22:20:09','2012-09-06 22:20:09','',2287,'http://www.brandiron.net/wp-content/uploads/2012/09/The-Most-Interesting-Man-in-the-World.jpg',0,'attachment','image/jpeg',0),(2289,16,'2012-09-06 22:21:50','2012-09-06 22:21:50','','DosEquisLOGO (1)','','inherit','closed','open','','dosequislogo-1','','','2012-09-06 22:21:50','2012-09-06 22:21:50','',2287,'http://www.brandiron.net/wp-content/uploads/2012/09/DosEquisLOGO-1.jpg',0,'attachment','image/jpeg',0),(2290,16,'2012-09-06 22:21:05','2012-09-06 22:21:05','You\'ve probably seen the commercials, and you probably remember the man. Whether he’s freeing an angry bear from a deadly trap, sinking a trick billiards shot out of a man’s mouth, or landing a trophy-sized marlin on a boat surrounded by beautiful women, he is The Most Interesting Man in the World. Or so the folks over at Dos Equis, the beer company who runs the ads, want you to think. Yet, in spite of all of his bravado-filled experiences and accomplishments, the world’s most interesting man, played by actor Jonathan Goldsmith, does not tweet.\n\n<a href=\"http://www.brandiron.net/wp-content/uploads/2012/09/The-Most-Interesting-Man-in-the-World.jpg\"><img class=\"aligncenter size-medium wp-image-2288\" title=\"The-Most-Interesting-Man-in-the-World\" src=\"http://www.brandiron.net/wp-content/uploads/2012/09/The-Most-Interesting-Man-in-the-World-239x300.jpg\" alt=\"\" width=\"239\" height=\"300\" /></a>\n\nIn a recent interview with Ad Age Magazine, Leysa Lysyi, the Chief Marketing Officer of Dos Equis importer Heineken USA, explained that the brand does not tweet in the popular character’s voice because “anything to do with technology is not something that seems like where he would be spending his time.” In other words, he’s too busy living life to be sitting behind a computer screen. Intentionally omitting one of the most popular and recognizable aspects of their brand is an interesting maneuver for Heineken USA, a company which has been a little more digitally aggressive than some of its peers in the alcohol industry. It seems to be working though – their Dos Equis brand is the fastest growing Mexican beer in the U.S market, a market which is increasingly driven by a young, socially connected male consumer, one who is easily influenced by a man of such great swagger.\n\n&nbsp;','Why the Most Interesting Man in the World Doesn’t Tweet','','inherit','closed','open','','2287-revision','','','2012-09-06 22:21:05','2012-09-06 22:21:05','',2287,'http://www.brandiron.net/general/2287-revision/',0,'revision','',0),(2291,16,'2012-09-06 22:22:04','2012-09-06 22:22:04','You\'ve probably seen the commercials, and you probably remember the man. Whether he’s freeing an angry bear from a deadly trap, sinking a trick billiards shot out of a man’s mouth, or landing a trophy-sized marlin on a boat surrounded by beautiful women, he is The Most Interesting Man in the World. Or so the folks over at Dos Equis, the beer company who runs the ads, want you to think. Yet, in spite of all of his bravado-filled experiences and accomplishments, the world’s most interesting man, played by actor Jonathan Goldsmith, does not tweet.\n\n<a href=\"http://www.brandiron.net/wp-content/uploads/2012/09/The-Most-Interesting-Man-in-the-World.jpg\"><img class=\"aligncenter size-medium wp-image-2288\" title=\"The-Most-Interesting-Man-in-the-World\" src=\"http://www.brandiron.net/wp-content/uploads/2012/09/The-Most-Interesting-Man-in-the-World-239x300.jpg\" alt=\"\" width=\"239\" height=\"300\" /></a>\n\nIn a recent interview with Ad Age Magazine, Leysa Lysyi, the Chief Marketing Officer of Dos Equis importer Heineken USA, explained that the brand does not tweet in the popular character’s voice because “anything to do with technology is not something that seems like where he would be spending his time.” In other words, he’s too busy living life to be sitting behind a computer screen. Intentionally omitting one of the most popular and recognizable aspects of their brand is an interesting maneuver for Heineken USA, a company which has been a little more digitally aggressive than some of its peers in the alcohol industry. It seems to be working though – their Dos Equis brand is the fastest growing Mexican beer in the U.S market, a market which is increasingly driven by a young, socially connected male consumer, one who is easily influenced by a man of such great swagger.\n\n<a href=\"http://www.brandiron.net/wp-content/uploads/2012/09/DosEquisLOGO-1.jpg\"><img class=\"aligncenter size-medium wp-image-2289\" title=\"DosEquisLOGO (1)\" src=\"http://www.brandiron.net/wp-content/uploads/2012/09/DosEquisLOGO-1-300x248.jpg\" alt=\"\" width=\"300\" height=\"248\" /></a>','Why the Most Interesting Man in the World Doesn’t Tweet','','inherit','closed','open','','2287-revision-2','','','2012-09-06 22:22:04','2012-09-06 22:22:04','',2287,'http://www.brandiron.net/general/2287-revision-2/',0,'revision','',0),(2292,16,'2012-09-06 22:23:46','2012-09-06 22:23:46','You\'ve probably seen the commercials, and you probably remember the man. Whether he’s freeing an angry bear from a deadly trap, sinking a trick billiards shot out of a man’s mouth, or landing a trophy-sized marlin on a boat surrounded by beautiful women, he is The Most Interesting Man in the World. Or so the folks over at Dos Equis, the beer company who runs the ads, want you to think. Yet, in spite of all of his bravado-filled experiences and accomplishments, the world’s most interesting man, played by actor Jonathan Goldsmith, does not tweet.\r\n\r\n<a href=\"http://www.brandiron.net/wp-content/uploads/2012/09/The-Most-Interesting-Man-in-the-World.jpg\"><img class=\"aligncenter size-medium wp-image-2288\" title=\"The-Most-Interesting-Man-in-the-World\" src=\"http://www.brandiron.net/wp-content/uploads/2012/09/The-Most-Interesting-Man-in-the-World-239x300.jpg\" alt=\"\" width=\"239\" height=\"300\" /></a>\r\n\r\nIn a recent interview with Ad Age Magazine, Leysa Lysyi, the Chief Marketing Officer of Dos Equis importer Heineken USA, explained that the brand does not tweet in the popular character’s voice because “anything to do with technology is not something that seems like where he would be spending his time.” In other words, he’s too busy living life to be sitting behind a computer screen. Intentionally omitting one of the most popular and recognizable aspects of the brand is an interesting maneuver for Heineken USA, a company which has been a little more digitally aggressive than some of its peers in the alcohol industry. It seems to be working though – their Dos Equis brand is the fastest growing Mexican beer in the U.S market, a market which is increasingly driven by a young, socially connected male consumer, one who is easily influenced by a man of such great swagger.\r\n\r\n<a href=\"http://www.brandiron.net/wp-content/uploads/2012/09/DosEquisLOGO-1.jpg\"><img class=\"aligncenter size-medium wp-image-2289\" title=\"DosEquisLOGO (1)\" src=\"http://www.brandiron.net/wp-content/uploads/2012/09/DosEquisLOGO-1-300x248.jpg\" alt=\"\" width=\"300\" height=\"248\" /></a>','Why the Most Interesting Man in the World Doesn’t Tweet','','inherit','closed','open','','2287-revision-3','','','2012-09-06 22:23:46','2012-09-06 22:23:46','',2287,'http://www.brandiron.net/general/2287-revision-3/',0,'revision','',0),(2293,16,'2012-09-06 22:24:27','2012-09-06 22:24:27','You\'ve probably seen the commercials, and you probably remember the man. Whether he’s freeing an angry bear from a deadly trap, sinking a trick billiards shot out of a man’s mouth, or landing a trophy-sized marlin on a boat surrounded by beautiful women, he is The Most Interesting Man in the World. Or so the folks over at Dos Equis, the beer company who runs the ads, want you to think. Yet, in spite of all of his bravado-filled experiences and accomplishments, the world’s most interesting man, played by actor Jonathan Goldsmith, does not tweet.\r\n\r\n<a href=\"http://www.brandiron.net/wp-content/uploads/2012/09/The-Most-Interesting-Man-in-the-World.jpg\"><img class=\"aligncenter size-medium wp-image-2288\" title=\"The-Most-Interesting-Man-in-the-World\" src=\"http://www.brandiron.net/wp-content/uploads/2012/09/The-Most-Interesting-Man-in-the-World-239x300.jpg\" alt=\"\" width=\"239\" height=\"300\" /></a>\r\n\r\nIn a recent interview with Ad Age Magazine, Leysa Lysyi, the Chief Marketing Officer of Dos Equis importer Heineken USA, explained that the brand does not tweet in the popular character’s voice because “anything to do with technology is not something that seems like where he would be spending his time.” In other words, he’s too busy living life to be sitting behind a computer screen. Intentionally omitting one of the most popular and recognizable aspects of the brand is an interesting maneuver for Heineken USA, a company which has been a little more digitally aggressive than some of its peers in the alcohol industry. It seems to be working though – their Dos Equis brand is the fastest growing Mexican beer in the U.S market, a market which is increasingly driven by a young, socially connected male consumer, one who is easily influenced by a man of such great swagger, regardless of whether or not he tweets.\r\n\r\n<a href=\"http://www.brandiron.net/wp-content/uploads/2012/09/DosEquisLOGO-1.jpg\"><img class=\"aligncenter size-medium wp-image-2289\" title=\"DosEquisLOGO (1)\" src=\"http://www.brandiron.net/wp-content/uploads/2012/09/DosEquisLOGO-1-300x248.jpg\" alt=\"\" width=\"300\" height=\"248\" /></a>','Why the Most Interesting Man in the World Doesn’t Tweet','','inherit','closed','open','','2287-revision-4','','','2012-09-06 22:24:27','2012-09-06 22:24:27','',2287,'http://www.brandiron.net/general/2287-revision-4/',0,'revision','',0),(2294,1,'2013-08-19 22:14:25','2013-08-19 22:14:25','You\'ve probably seen the commercials, and you probably remember the man. Whether he’s freeing an angry bear from a deadly trap, sinking a trick billiards shot out of a person’s mouth, or landing a trophy-sized marlin on a boat surrounded by beautiful women, he is The Most Interesting Man in the World - or so the folks over at Dos Equis, the beer company that runs the ads, want you to think. Yet, in spite of all of his bravado-filled experiences and accomplishments, the world’s most interesting man, played by actor Jonathan Goldsmith, does not tweet.\n<p style=\"text-align: center;\"><img class=\"aligncenter size-medium wp-image-2288\" title=\"The-Most-Interesting-Man-in-the-World\" src=\"http://www.brandiron.net/wp-content/uploads/2012/09/The-Most-Interesting-Man-in-the-World-239x300.jpg\" alt=\"\" width=\"239\" height=\"300\" /></p>\nIn a recent interview with Ad Age Magazine, Leysa Lysyi, the Chief Marketing Officer of Dos Equis importer Heineken USA, explained that the brand does not tweet in the popular character’s voice because “anything to do with technology is not something that seems like where he would be spending his time.” In other words, he’s too busy living life to be sitting behind a computer screen. Intentionally omitting one of the most popular and recognizable aspects of the brand is an interesting maneuver for Heineken USA, a company which has been a little more digitally aggressive than some of its peers in the alcohol industry. It seems to be working though – their Dos Equis brand is the fastest growing Mexican beer in the U.S market, a market which is increasingly driven by a young, upscale, socially connected male consumer, one who is easily influenced by a man of such great swagger, regardless of whether or not he tweets.\n<p style=\"text-align: center;\"><img class=\"aligncenter size-medium wp-image-2289\" title=\"DosEquisLOGO (1)\" src=\"http://www.brandiron.net/wp-content/uploads/2012/09/DosEquisLOGO-1-300x248.jpg\" alt=\"\" width=\"300\" height=\"248\" /></p>','Why the Most Interesting Man in the World Doesn’t Tweet','','inherit','closed','open','','2287-autosave','','','2013-08-19 22:14:25','2013-08-19 22:14:25','',2287,'http://www.brandiron.net/general/2287-autosave/',0,'revision','',0),(3255,1,'2013-08-20 14:28:18','2013-08-20 14:28:18','','arrow252324','','inherit','open','open','','arrow252324','','','2013-08-20 14:28:18','2013-08-20 14:28:18','',0,'http://biface.dev5.webenabled.net/wp-content/uploads/2013/08/arrow252324.png',0,'attachment','image/png',0),(2295,16,'2012-09-06 22:28:27','2012-09-06 22:28:27','You\'ve probably seen the commercials, and you probably remember the man. Whether he’s freeing an angry bear from a deadly trap, sinking a trick billiards shot out of a man’s mouth, or landing a trophy-sized marlin on a boat surrounded by beautiful women, he is The Most Interesting Man in the World. Or so the folks over at Dos Equis, the beer company who runs the ads, want you to think. Yet, in spite of all of his bravado-filled experiences and accomplishments, the world’s most interesting man, played by actor Jonathan Goldsmith, does not tweet.\r\n\r\n<a href=\"http://www.brandiron.net/wp-content/uploads/2012/09/The-Most-Interesting-Man-in-the-World.jpg\"><img class=\"aligncenter size-medium wp-image-2288\" title=\"The-Most-Interesting-Man-in-the-World\" src=\"http://www.brandiron.net/wp-content/uploads/2012/09/The-Most-Interesting-Man-in-the-World-239x300.jpg\" alt=\"\" width=\"239\" height=\"300\" /></a>\r\n\r\nIn a recent interview with Ad Age Magazine, Leysa Lysyi, the Chief Marketing Officer of Dos Equis importer Heineken USA, explained that the brand does not tweet in the popular character’s voice because “anything to do with technology is not something that seems like where he would be spending his time.” In other words, he’s too busy living life to be sitting behind a computer screen. Intentionally omitting one of the most popular and recognizable aspects of the brand is an interesting maneuver for Heineken USA, a company which has been a little more digitally aggressive than some of its peers in the alcohol industry. It seems to be working though – their Dos Equis brand is the fastest growing Mexican beer in the U.S market, a market which is increasingly driven by a young, socially connected male consumer, one who is easily influenced by a man of such great swagger, regardless of whether or not he tweets.\r\n\r\n<a href=\"http://www.brandiron.net/wp-content/uploads/2012/09/DosEquisLOGO-1.jpg\"><img class=\"aligncenter size-medium wp-image-2289\" title=\"DosEquisLOGO (1)\" src=\"http://www.brandiron.net/wp-content/uploads/2012/09/DosEquisLOGO-1-300x248.jpg\" alt=\"\" width=\"300\" height=\"248\" /></a>','Why the Most Interesting Man in the World Doesn’t Tweet','','inherit','closed','open','','2287-revision-5','','','2012-09-06 22:28:27','2012-09-06 22:28:27','',2287,'http://www.brandiron.net/general/2287-revision-5/',0,'revision','',0),(2296,16,'2012-09-07 15:11:31','2012-09-07 15:11:31','You\'ve probably seen the commercials, and you probably remember the man. Whether he’s freeing an angry bear from a deadly trap, sinking a trick billiards shot out of a man’s mouth, or landing a trophy-sized marlin on a boat surrounded by beautiful women, he is The Most Interesting Man in the World. Or so the folks over at Dos Equis, the beer company who runs the ads, want you to think. Yet, in spite of all of his bravado-filled experiences and accomplishments, the world’s most interesting man, played by actor Jonathan Goldsmith, does not tweet.\r\n\r\n<a href=\"http://www.brandiron.net/wp-content/uploads/2012/09/The-Most-Interesting-Man-in-the-World.jpg\"><img class=\"aligncenter size-medium wp-image-2288\" title=\"The-Most-Interesting-Man-in-the-World\" src=\"http://www.brandiron.net/wp-content/uploads/2012/09/The-Most-Interesting-Man-in-the-World-239x300.jpg\" alt=\"\" width=\"239\" height=\"300\" /></a>\r\n\r\nIn a recent interview with Ad Age Magazine, Leysa Lysyi, the Chief Marketing Officer of Dos Equis importer Heineken USA, explained that the brand does not tweet in the popular character’s voice because “anything to do with technology is not something that seems like where he would be spending his time.” In other words, he’s too busy living life to be sitting behind a computer screen. Intentionally omitting one of the most popular and recognizable aspects of the brand is an interesting maneuver for Heineken USA, a company which has been a little more digitally aggressive than some of its peers in the alcohol industry. It seems to be working though – their Dos Equis brand is the fastest growing Mexican beer in the U.S market, a market which is increasingly driven by a young, socially connected male consumer, one who is easily influenced by a man of such great swagger, regardless of whether or not he tweets.\r\n\r\n<a href=\"http://www.brandiron.net/wp-content/uploads/2012/09/DosEquisLOGO-1.jpg\"><img class=\"aligncenter size-medium wp-image-2289\" title=\"DosEquisLOGO (1)\" src=\"http://www.brandiron.net/wp-content/uploads/2012/09/DosEquisLOGO-1-300x248.jpg\" alt=\"\" width=\"300\" height=\"248\" /></a>','Why the Most Interesting Man in the World Doesn’t Tweet','','inherit','closed','open','','2287-revision-6','','','2012-09-07 15:11:31','2012-09-07 15:11:31','',2287,'http://www.brandiron.net/general/2287-revision-6/',0,'revision','',0),(2297,16,'2012-09-07 19:27:37','2012-09-07 19:27:37','You\'ve probably seen the commercials, and you probably remember the man. Whether he’s freeing an angry bear from a deadly trap, sinking a trick billiards shot out of a man’s mouth, or landing a trophy-sized marlin on a boat surrounded by beautiful women, he is the Most Interesting Man in the World - or so the folks over at Dos Equis, the beer company who runs the ads, want you to think. Yet, in spite of all of his bravado-filled experiences and accomplishments, the world’s most interesting man, played by actor Jonathan Goldsmith, does not tweet.\r\n\r\n<a href=\"http://www.brandiron.net/wp-content/uploads/2012/09/The-Most-Interesting-Man-in-the-World.jpg\"><img class=\"aligncenter size-medium wp-image-2288\" title=\"The-Most-Interesting-Man-in-the-World\" src=\"http://www.brandiron.net/wp-content/uploads/2012/09/The-Most-Interesting-Man-in-the-World-239x300.jpg\" alt=\"\" width=\"239\" height=\"300\" /></a>\r\n\r\nIn a recent interview with Ad Age Magazine, Leysa Lysyi, the Chief Marketing Officer of Dos Equis importer Heineken USA, explained that the brand does not tweet in the popular character’s voice because “anything to do with technology is not something that seems like where he would be spending his time.” In other words, he’s too busy living life to be sitting behind a computer screen. Intentionally omitting one of the most popular and recognizable aspects of the brand is an interesting maneuver for Heineken USA, a company which has been a little more digitally aggressive than some of its peers in the alcohol industry. It seems to be working though – their Dos Equis brand is the fastest growing Mexican beer in the U.S market, a market which is increasingly driven by a young, upscale, socially connected male consumer, one who is easily influenced by a man of such great swagger, regardless of whether or not he tweets.\r\n\r\n<a href=\"http://www.brandiron.net/wp-content/uploads/2012/09/DosEquisLOGO-1.jpg\"><img class=\"aligncenter size-medium wp-image-2289\" title=\"DosEquisLOGO (1)\" src=\"http://www.brandiron.net/wp-content/uploads/2012/09/DosEquisLOGO-1-300x248.jpg\" alt=\"\" width=\"300\" height=\"248\" /></a>','Why the Most Interesting Man in the World Doesn’t Tweet','','inherit','closed','open','','2287-revision-7','','','2012-09-07 19:27:37','2012-09-07 19:27:37','',2287,'http://www.brandiron.net/general/2287-revision-7/',0,'revision','',0),(2298,16,'2012-09-07 19:28:42','2012-09-07 19:28:42','You\'ve probably seen the commercials, and you probably remember the man. Whether he’s freeing an angry bear from a deadly trap, sinking a trick billiards shot out of a person’s mouth, or landing a trophy-sized marlin on a boat surrounded by beautiful women, he is the Most Interesting Man in the World - or so the folks over at Dos Equis, the beer company who runs the ads, want you to think. Yet, in spite of all of his bravado-filled experiences and accomplishments, the world’s most interesting man, played by actor Jonathan Goldsmith, does not tweet.\r\n\r\n<a href=\"http://www.brandiron.net/wp-content/uploads/2012/09/The-Most-Interesting-Man-in-the-World.jpg\"><img class=\"aligncenter size-medium wp-image-2288\" title=\"The-Most-Interesting-Man-in-the-World\" src=\"http://www.brandiron.net/wp-content/uploads/2012/09/The-Most-Interesting-Man-in-the-World-239x300.jpg\" alt=\"\" width=\"239\" height=\"300\" /></a>\r\n\r\nIn a recent interview with Ad Age Magazine, Leysa Lysyi, the Chief Marketing Officer of Dos Equis importer Heineken USA, explained that the brand does not tweet in the popular character’s voice because “anything to do with technology is not something that seems like where he would be spending his time.” In other words, he’s too busy living life to be sitting behind a computer screen. Intentionally omitting one of the most popular and recognizable aspects of the brand is an interesting maneuver for Heineken USA, a company which has been a little more digitally aggressive than some of its peers in the alcohol industry. It seems to be working though – their Dos Equis brand is the fastest growing Mexican beer in the U.S market, a market which is increasingly driven by a young, upscale, socially connected male consumer, one who is easily influenced by a man of such great swagger, regardless of whether or not he tweets.\r\n\r\n<a href=\"http://www.brandiron.net/wp-content/uploads/2012/09/DosEquisLOGO-1.jpg\"><img class=\"aligncenter size-medium wp-image-2289\" title=\"DosEquisLOGO (1)\" src=\"http://www.brandiron.net/wp-content/uploads/2012/09/DosEquisLOGO-1-300x248.jpg\" alt=\"\" width=\"300\" height=\"248\" /></a>','Why the Most Interesting Man in the World Doesn’t Tweet','','inherit','closed','open','','2287-revision-8','','','2012-09-07 19:28:42','2012-09-07 19:28:42','',2287,'http://www.brandiron.net/general/2287-revision-8/',0,'revision','',0),(2391,1,'2012-09-20 15:13:43','2012-09-20 15:13:43','With increased competition in the athletic club marketplace, The Denver Athletic Club needed to increase its Membership base, especially within the 25-45 demographic.','The Denver Athletic Club<br />A Club for Your Whole Life','','publish','closed','open','','a-club-for-your-whole-life','','','2013-08-09 17:43:00','2013-08-09 17:43:00','',0,'http://10.1.1.200/?p=2391',0,'post','',0),(2558,16,'2012-10-19 20:50:39','2012-10-19 20:50:39','When most people think of Halloween-related marketing campaigns, the candy industry is probably one of the first things that pops into mind. With a presence on television, social media and even on the radio, the candy industry’s campaigns are as ubiquitous as candy corn, and no wonder – Halloween is huge.\r\n<p style=\"text-align: center;\"><img class=\"aligncenter size-full wp-image-2563\" title=\"pumpkin_dollar\" src=\"http://www.brandiron.net/wp-content/uploads/2012/10/pumpkin_dollar.jpg\" alt=\"\" width=\"250\" height=\"250\" /></p>\r\nAnd with our nation’s economy  slowly staggering back to its feet, analysts predict that this year consumers will spend more in the weeks leading up to October 31<sup>st</sup> than they have in a decade. According to the National Retail Federation’s 2012 Halloween Consumer Spending Survey, total US spending for the holiday is projected to increase to an unprecedented $8 billion, the largest amount since the survey was started 10 years ago.  The overall popularity of All Hallows Eve is supposed to rise this year as well, with a record-breaking 170 million Americans planning to celebrate in some way. Such enormous market participation presents extremely attractive opportunities that are too good to pass up. Not wanting to miss out on the action, other seemingly unrelated industries have begun to take advantage of the holiday over the past few years.  Progressive Auto insurance has launched a “Dress Like Flo” campaign, encouraging participants to don the bright red lipstick and retro hairstyle of the company’s infamous fictional character and submit their photos online.  And through prominent Facebook “Like” buttons and constant pop-up ads, the insurance company makes sure to keep current and potential customers engaged with their brand. The auto industry has also tried to get in on the action, Honda being one example. In years past, Honda has put the spotlight on their fans and customers by creating a Facebook album where they could upload photos of Honda-inspired jack-o’-lanterns and share them with the world.  From candy to cars, it just goes to show that marketers from all backgrounds are keen to capitalize on the Halloween spirit, and with the haunted holiday’s growing revenue and popularity, this is one trend that seems to be less trick and more treat.\r\n<p style=\"text-align: center;\"><img class=\"aligncenter size-full wp-image-2562\" title=\"flo\" src=\"http://www.brandiron.net/wp-content/uploads/2012/10/flo.jpg\" alt=\"\" width=\"180\" height=\"234\" /></p>\r\n&nbsp;','One Sweet Night for Marketers','','publish','closed','open','','one-sweet-night-for-marketers','','','2013-08-19 22:12:00','2013-08-19 22:12:00','',0,'http://www.brandiron.net/?p=2558',0,'post','',0),(3253,1,'2012-09-13 15:24:03','2012-09-13 15:24:03','<strong>Date:<a href=\"http://www.brandiron.net/wp-content/uploads/2012/09/MD1.jpg\"><img class=\"alignright size-full wp-image-2381\" title=\"MD\" src=\"http://www.brandiron.net/wp-content/uploads/2012/09/MD1.jpg\" alt=\"\" width=\"218\" height=\"218\" /></a></strong>\r\nSep 18, 2012\r\n\r\n<strong>Time:</strong>\r\n7:30 - 9 a.m.\r\n\r\n<strong>Price:</strong>\r\n$15 (includes breakfast)\r\n\r\n<strong>Location:</strong>\r\nDenver Metro Chamber of Commerce\r\n1445 Market St.\r\nDenver CO, 80202\r\n<p style=\"text-align: center;\"><a href=\"http://www.denversbdc.org/seminars-1/breakfast-brown-bag-7-secrets-to-a-successful-brand\">CLICK HERE TO REGISTER</a></p>\r\nIn today’s economy, it is imperative that you know how to create a strong “brand promise”\r\nthat resonates with your customers, employees and industry.  Because if you aren’t delivering an exceptional brand experience, someone else will. In this highly interactive, informative and content-rich presentation, marketing and branding expert, Michael Doyle, will share his branding knowledge and explain the seven steps to a successful brand. By transforming your brand, you can transform your business!  The seminar will provide you with the skills to create a unique value proposition so you can elevate your company’s brand to the next level!\r\n\r\n<strong>How You Will Benefit:</strong>\r\n<ul>\r\n	<li>\r\n<div>Understand how forging your brand will drive revenue.</div></li>\r\n	<li>Create your value proposition and truly unique value drivers.</li>\r\n	<li>Discover techniques to develop and implement memorable brand experiences.</li>\r\n</ul>\r\n<p style=\"text-align: center;\"><a href=\"http://www.denversbdc.org/seminars-1/breakfast-brown-bag-7-secrets-to-a-successful-brand\">CLICK HERE TO REGISTER </a></p>','Michael Doyle Presents: 7 Secrets to a Successful Brand','','inherit','open','open','','2378-revision-7','','','2012-09-13 15:24:03','2012-09-13 15:24:03','',2378,'http://biface.dev5.webenabled.net/general/2378-revision-7/',0,'revision','',0),(2638,1,'2012-11-09 17:03:44','2012-11-09 17:03:44','Following Tuesday’s Presidential election, there was a lot of ‘Monday Morning Quarterbacking’ sweeping the nation as to what happened to Mitt Romney and his campaign to become our next President. Let’s take a look at the top seven branding mistakes made by his campaign. \r\n\r\n1)	<strong>A Reactive Brand Champion.</strong> Romney’s failure to be proactive about his brand was evident. His brand and the brand of the GOP was not defined or promoted until the first debate. He failed to make his brand value proposition known to the people prior to asking for their support. Proactive Brand Champions take charge to ensure that their target audience knows who they are and what they stand for. If Romney had utilized a brand value proposition, his values and goals would have been clear and supported much earlier in the game. \r\n\r\n2)	<strong>Lack Of Messaging.</strong> Romney failed to rely on a message that would resonate with the people. His campaign lacked consistency as it changed on a weekly basis. The messaging of Herman Cain’s 9-9-9 plan is a perfect example of a successful message. He jumped out of the gate promoting his 9-9-9 plan; it was simple, easy to understand and people got it. President Obama also had it right as he utilized clear, concise and timely messaging in both 2008 and 2012. “Hope” and “Forward” were tangible massages that connected with people and garnered significant supporters. \r\n\r\n3)	<strong>Allowing Competition To Define The Brand. </strong>Throughout the election season, Romney continually allowed the Obama campaign to define the GOP’s brand and position. This was a fatal flaw. Obama’s campaign took a fast lead in putting together commercials negatively defining Romney and in the end it was too much for Romney to overcome. Obama’s campaign also targeted all the battleground states portraying Romney with negative messages, making it almost impossible for Romney to change the perceived perceptions. \r\n\r\n4)	<strong>Leaving The Gloves On.</strong> Romney and his team unsuccessfully took the high road to avoid the fight with Obama and the Democrats. During the final debate, Romney had a real chance to counter and knock out Obama’s argument and didn’t. During the final debate, Romney could have and should have jumped all over the Benghazi matter, but he didn’t, he just let the golden opportunity to knock Obama slide right by. Romney let Obama run all over him. Rather than turn the negative issues from the last four years to be in his favor, he dug himself into a coulda, woulda, shoulda situation. \r\n\r\n5)	<strong>Narrow And Selective Audience.</strong> Romney failed to have the appeal broad enough to appeal to the masses. Traditionally, the Republican Party appeals to a small and niche crowd but those numbers are not longer working. This election, the Democrats, Tea Party and Religious Right successfully pinned Republicans into a corner with a dwindling target base. The GOP was outnumbered by a whopping 6%, making it next to impossible to overcome. Romney needed a message and strategy that would appeal to a broad audience and to fight the sinking pattern of the GOP. \r\n\r\n6)	<strong>No Charm, No Charisma.</strong> The success of Obama, Reagan and Clinton can be credited to their charm and charisma, two qualities that Romney failed to exemplify in this election.  Charm and charisma enable a candidate to be embraced by their supporters and also become backed by influential members of the media. It’s evident that Romney and the Republicans have all but given up building the “mainstream media” into brand advocates, relying on selective small audience media outlets like Fox News and conservative talk radio host to advocate. Romney desperately needed to ramp up his appeal to the people and to his spheres of influence. \r\n\r\n\r\n7)	<strong>The Wrong Masses.</strong> Obama’s winning formula for this election was no secret. He created targeted key messages to specific audiences that resulted in a massive appeal. Obama had the ability to tie the right messaging to the right audience to create a winning package. Obama’s campaign focused on growing the core audience of all genders and minorities. Romney and Republicans needed figure out the right message that appeals to people in a proactive fashion. \r\n\r\n\r\nPolitical candidates and businesses alike have to understand how to avoid these critical brand failures if they want to have a chance to win and succeed. Be proactive, put together a winning strategy, know why you are better, package it, communicate it, and win.\r\n','The Seven Branding Mistakes Made By The Romney Campaign ','','inherit','closed','open','','2620-revision-12','','','2012-11-09 17:03:44','2012-11-09 17:03:44','',2620,'http://www.brandiron.net/general/2620-revision-12/',0,'revision','',0),(2506,1,'2012-09-20 20:28:03','2012-09-20 20:28:03','<a href=\"http://www.youtube.com/embed/ShpQsZ0tn1M?autoplay=1\"><img src=\"http://10.1.1.200/wp-content/uploads/2012/09/vidGeneralPaymentSystems.png\" alt=\"\" title=\"vidGeneralPaymentSystems\" width=\"202\" height=\"116\" /></a>','Frank Hofmeister, President','','inherit','closed','open','','2438-revision-4','','','2012-09-20 20:28:03','2012-09-20 20:28:03','',2438,'http://localhost/general/2438-revision-4/',0,'revision','',0),(2507,1,'2012-09-20 20:23:01','2012-09-20 20:23:01','<a href=\"http://www.youtube.com/embed/a-VA2QUX3Pk?autoplay=1\"><img 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title=\"vidWorldWidePapas\" width=\"202\" height=\"116\" /></a>\r\n\r\n','Gary Hamilton, CEO','','inherit','closed','open','','2404-revision-17','','','2012-09-20 20:14:46','2012-09-20 20:14:46','',2404,'http://localhost/general/2404-revision-17/',0,'revision','',0),(2511,1,'2013-08-08 17:41:48','2013-08-08 17:41:48','','4 Steps to a REVENUE GENERATING BRAND','','inherit','closed','open','','2445-autosave','','','2013-08-08 17:41:48','2013-08-08 17:41:48','',2445,'http://10.1.1.200/general/2445-autosave/',0,'revision','',0),(2512,1,'2012-10-10 21:36:26','2012-10-10 21:36:26','','New Resource','','inherit','closed','open','','2445-revision-6','','','2012-10-10 21:36:26','2012-10-10 21:36:26','',2445,'http://10.1.1.200/general/2445-revision-6/',0,'revision','',0),(2513,1,'2012-10-11 22:20:17','2012-10-11 22:20:17','4 STEPS TO A<BR>REVENUE GENERATING<BR>BRAND','New Resource','','inherit','closed','open','','2445-revision-7','','','2012-10-11 22:20:17','2012-10-11 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In this highly interactive, informative and content-rich presentation, marketing and branding expert, Michael Doyle, will share his branding knowledge and explain the seven steps to a successful brand. By transforming your brand, you can transform your business!  The seminar will provide you with the skills to create a unique value proposition so you can elevate your company’s brand to the next level!\n\n<strong>How You Will Benefit:</strong>\n<ul>\n	<li>\n<div>Understand how forging your brand will drive revenue.</div></li>\n	<li>Create your value proposition and truly unique value drivers.</li>\n	<li>Discover techniques to develop and implement memorable brand experiences.</li>\n</ul>','Michael Doyle Presents: 7 Secrets to a Successful Brand','','inherit','closed','open','','2378-revision','','','2012-09-13 15:16:02','2012-09-13 15:16:02','',2378,'http://www.brandiron.net/general/2378-revision/',0,'revision','',0),(2381,16,'2012-09-13 15:18:34','2012-09-13 15:18:34','','MD','','inherit','closed','open','','md-2','','','2012-09-13 15:18:34','2012-09-13 15:18:34','',2378,'http://www.brandiron.net/wp-content/uploads/2012/09/MD1.jpg',0,'attachment','image/jpeg',0),(2382,16,'2012-09-13 15:18:16','2012-09-13 15:18:16','<strong>Date:</strong>\r\nSep 18, 2012\r\n\r\n<strong>Time:</strong>\r\n7:30 - 9 a.m.\r\n\r\n<strong>Price:</strong>\r\n$15 (includes breakfast)\r\n\r\n<strong>Location:</strong>\r\nDenver Metro Chamber of Commerce\r\n1445 Market St.\r\nDenver CO, 80202\r\n\r\nIn today’s economy, it is imperative that you know how to create a strong “brand promise” <a href=\"http://www.brandiron.net/wp-content/uploads/2012/09/MD.jpg\"><img class=\"alignright size-full wp-image-2379\" title=\"MD\" src=\"http://www.brandiron.net/wp-content/uploads/2012/09/MD.jpg\" alt=\"\" width=\"218\" height=\"218\" /></a>that resonates with your customers, employees and industry.  Because if you aren’t delivering an exceptional brand experience, someone else will. 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In this highly interactive, informative and content-rich presentation, marketing and branding expert, Michael Doyle, will share his branding knowledge and explain the seven steps to a successful brand. By transforming your brand, you can transform your business!  The seminar will provide you with the skills to create a unique value proposition so you can elevate your company’s brand to the next level!\n\n<strong>How You Will Benefit:</strong>\n<ul>\n	<li>\n<div>Understand how forging your brand will drive revenue.</div></li>\n	<li>Create your value proposition and truly unique value drivers.</li>\n	<li>Discover techniques to develop and implement memorable brand experiences.</li>\n</ul>\n<p style=\"text-align: center;\"><a href=\"http://www.denversbdc.org/seminars-1/breakfast-brown-bag-7-secrets-to-a-successful-brand\">CLICK HERE TO REGISTER </a></p>','Michael Doyle Presents: 7 Secrets to a Successful Brand','','inherit','closed','open','','2378-autosave','','','2012-09-14 17:03:00','2012-09-14 17:03:00','',2378,'http://www.brandiron.net/general/2378-autosave/',0,'revision','',0),(2385,16,'2012-09-13 15:19:46','2012-09-13 15:19:46','<strong>Date:<a href=\"http://www.brandiron.net/wp-content/uploads/2012/09/MD1.jpg\"><img class=\"alignright size-full wp-image-2381\" title=\"MD\" src=\"http://www.brandiron.net/wp-content/uploads/2012/09/MD1.jpg\" alt=\"\" width=\"218\" height=\"218\" /></a></strong>\r\nSep 18, 2012\r\n\r\n<strong>Time:</strong>\r\n7:30 - 9 a.m.\r\n\r\n<strong>Price:</strong>\r\n$15 (includes breakfast)\r\n\r\n<strong>Location:</strong>\r\nDenver Metro Chamber of Commerce\r\n1445 Market St.\r\nDenver CO, 80202\r\n\r\nIn today’s economy, it is imperative that you know how to create a strong “brand promise”\r\nthat resonates with your customers, employees and industry.  Because if you aren’t delivering an exceptional brand experience, someone else will. 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In this highly interactive, informative and content-rich presentation, marketing and branding expert, Michael Doyle, will share his branding knowledge and explain the seven steps to a successful brand. By transforming your brand, you can transform your business!  The seminar will provide you with the skills to create a unique value proposition so you can elevate your company’s brand to the next level!\r\n\r\n<strong>How You Will Benefit:</strong>\r\n<ul>\r\n	<li>\r\n<div>Understand how forging your brand will drive revenue.</div></li>\r\n	<li>Create your value proposition and truly unique value drivers.</li>\r\n	<li>Discover techniques to develop and implement memorable brand experiences.</li>\r\n</ul>\r\n<p style=\"text-align: center;\"><a href=\"http://www.denversbdc.org/seminars-1/breakfast-brown-bag-7-secrets-to-a-successful-brand\">CLICK HERE TO REGISTER </a></p>','Michael Doyle Presents: 7 Secrets to a Successful Brand','','inherit','closed','open','','2378-revision-5','','','2012-09-13 15:21:17','2012-09-13 15:21:17','',2378,'http://www.brandiron.net/general/2378-revision-5/',0,'revision','',0),(2387,16,'2012-09-13 15:23:18','2012-09-13 15:23:18','<strong>Date:<a href=\"http://www.brandiron.net/wp-content/uploads/2012/09/MD1.jpg\"><img class=\"alignright size-full wp-image-2381\" title=\"MD\" src=\"http://www.brandiron.net/wp-content/uploads/2012/09/MD1.jpg\" alt=\"\" width=\"218\" height=\"218\" /></a></strong>\r\nSep 18, 2012\r\n\r\n<strong>Time:</strong>\r\n7:30 - 9 a.m.\r\n\r\n<strong>Price:</strong>\r\n$15 (includes breakfast)\r\n\r\n<strong>Location:</strong>\r\nDenver Metro Chamber of Commerce\r\n1445 Market St.\r\nDenver CO, 80202\r\n<p style=\"text-align: center;\"><a href=\"http://www.denversbdc.org/seminars-1/breakfast-brown-bag-7-secrets-to-a-successful-brand\">CLICK HERE TO REGISTER</a></p>\r\nIn today’s economy, it is imperative that you know how to create a strong “brand promise”\r\nthat resonates with your customers, employees and industry.  Because if you aren’t delivering an exceptional brand experience, someone else will. In this highly interactive, informative and content-rich presentation, marketing and branding expert, Michael Doyle, will share his branding knowledge and explain the seven steps to a successful brand. By transforming your brand, you can transform your business!  The seminar will provide you with the skills to create a unique value proposition so you can elevate your company’s brand to the next level!\r\n\r\n<strong>How You Will Benefit:</strong>\r\n<ul>\r\n	<li>\r\n<div>Understand how forging your brand will drive revenue.</div></li>\r\n	<li>Create your value proposition and truly unique value drivers.</li>\r\n	<li>Discover techniques to develop and implement memorable brand experiences.</li>\r\n</ul>\r\n<p style=\"text-align: center;\"><a href=\"http://www.denversbdc.org/seminars-1/breakfast-brown-bag-7-secrets-to-a-successful-brand\">CLICK HERE TO REGISTER </a></p>','Michael Doyle Presents: 7 Secrets to a Successful Brand','','inherit','closed','open','','2378-revision-6','','','2012-09-13 15:23:18','2012-09-13 15:23:18','',2378,'http://www.brandiron.net/general/2378-revision-6/',0,'revision','',0),(2389,1,'2013-09-05 22:35:05','2013-09-05 22:35:05','','RAFT','','inherit','closed','open','','2319-autosave','','','2013-09-05 22:35:05','2013-09-05 22:35:05','',2319,'http://10.1.1.200/general/2319-autosave/',0,'revision','',0),(2400,1,'2012-09-20 15:21:12','2012-09-20 15:21:12','With increased competition in the athletic club marketplace, The Denver Athletic Club needed to increase its Membership base, especially within the 25-45 demographic.','A Club For Your Whole Life','','inherit','closed','open','','2391-revision-4','','','2012-09-20 15:21:12','2012-09-20 15:21:12','',2391,'http://10.1.1.200/general/2391-revision-4/',0,'revision','',0),(2399,1,'2012-09-20 15:18:37','2012-09-20 15:18:37','With increased competition in the athletic club marketplace, The Denver Athletic Club needed to increase its Membership base, especially within the 25-45 demographic.','A Club For Your Whole Life','','inherit','closed','open','','2391-revision-3','','','2012-09-20 15:18:37','2012-09-20 15:18:37','',2391,'http://10.1.1.200/general/2391-revision-3/',0,'revision','',0),(2396,1,'2012-09-20 15:13:43','2012-09-20 15:13:43','With increased competition in the athletic club marketplace, The Denver Athletic Club needed to increase its Membership base, especially within the 25-45 demographic.','A Club For Your Whole Life','','inherit','closed','open','','2391-revision-2','','','2012-09-20 15:13:43','2012-09-20 15:13:43','',2391,'http://10.1.1.200/general/2391-revision-2/',0,'revision','',0),(2397,1,'2013-08-08 17:55:57','2013-08-08 17:55:57','With increased competition in the athletic club marketplace, The Denver Athletic Club needed to increase its Membership base, especially within the 25-45 demographic.','The Denver Athletic Club','','inherit','closed','open','','2391-autosave','','','2013-08-08 17:55:57','2013-08-08 17:55:57','',2391,'http://10.1.1.200/general/2391-autosave/',0,'revision','',0),(2401,1,'2012-09-20 15:24:19','2012-09-20 15:24:19','','homeDAC','','inherit','closed','open','','homedac','','','2012-09-20 15:24:19','2012-09-20 15:24:19','',2391,'http://10.1.1.200/wp-content/uploads/2012/09/homeDAC.png',0,'attachment','image/png',0),(2402,1,'2012-09-20 15:23:09','2012-09-20 15:23:09','With increased competition in the athletic club marketplace, The Denver Athletic Club needed to increase its Membership base, especially within the 25-45 demographic.','A Club For Your Whole Life','','inherit','closed','open','','2391-revision-5','','','2012-09-20 15:23:09','2012-09-20 15:23:09','',2391,'http://10.1.1.200/general/2391-revision-5/',0,'revision','',0),(2403,1,'2012-09-20 16:48:35','2012-09-20 16:48:35','<iframe src=\"http://www.youtube.com/embed/ZwUPy1nLSwU?rel=0\" frameborder=\"0\" width=\"460\" height=\"264\"></iframe>','Gary Hamilton','','inherit','closed','open','','65-autosave','','','2012-09-20 16:48:35','2012-09-20 16:48:35','',65,'http://10.1.1.200/general/65-autosave/',0,'revision','',0),(2404,1,'2012-09-20 16:59:11','2012-09-20 16:59:11','<a class=\"fancybox2\" href=\"http://www.youtube.com/embed/ZwUPy1nLSwU?rel=0&amp;autoplay=1\"><img src=\"/wp-content/uploads/2012/09/vidWorldWidePapas.png\" alt=\"\" title=\"vidWorldWidePapas\" width=\"202\" height=\"116\" /></a>\r\n\r\n','Gary Hamilton, CEO','','publish','closed','open','','gary-hamilton-ceo','','','2012-10-14 21:55:27','2012-10-14 21:55:27','',0,'http://10.1.1.200/?p=2404',0,'post','',0),(2405,1,'2012-09-20 16:58:45','2012-09-20 16:58:45','','Gary Hamilton, CEO','','inherit','closed','open','','2404-revision','','','2012-09-20 16:58:45','2012-09-20 16:58:45','',2404,'http://10.1.1.200/general/2404-revision/',0,'revision','',0),(2406,1,'2012-09-20 16:59:11','2012-09-20 16:59:11','<iframe width=\"203\" height=\"114\" 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src=\"http://10.1.1.200/wp-content/uploads/2012/09/vidGeneralPaymentSystems.png\" alt=\"\" title=\"vidGeneralPaymentSystems\" width=\"202\" height=\"116\" /></a>','Frank Homeister, President','','inherit','closed','open','','2438-revision-2','','','2012-09-20 20:25:27','2012-09-20 20:25:27','',2438,'http://10.1.1.200/general/2438-revision-2/',0,'revision','',0),(2443,1,'2012-09-20 20:27:15','2012-09-20 20:27:15','<a href=\"http://www.youtube.com/embed/ShpQsZ0tn1M?autoplay=1\"><img src=\"http://10.1.1.200/wp-content/uploads/2012/09/vidGeneralPaymentSystems.png\" alt=\"\" title=\"vidGeneralPaymentSystems\" width=\"202\" height=\"116\" /></a>','Frank Hofmeister, President','','inherit','closed','open','','2438-revision-3','','','2012-09-20 20:27:15','2012-09-20 20:27:15','',2438,'http://10.1.1.200/general/2438-revision-3/',0,'revision','',0),(2444,1,'2012-09-20 15:24:33','2012-09-20 15:24:33','With increased competition in the athletic club marketplace, The Denver Athletic Club needed to increase its Membership base, especially within the 25-45 demographic.','A Club For Your Whole Life','','inherit','closed','open','','2391-revision-6','','','2012-09-20 15:24:33','2012-09-20 15:24:33','',2391,'http://10.1.1.200/general/2391-revision-6/',0,'revision','',0),(2445,1,'2012-09-20 20:47:32','2012-09-20 20:47:32','','The 4 Steps to a<br />Revenue Generating<br />Rebrand','','publish','closed','open','','new-resource','','','2013-08-08 22:02:36','2013-08-08 22:02:36','',0,'http://10.1.1.200/?p=2445',0,'post','',0),(3106,1,'2013-08-08 22:24:57','2013-08-08 22:24:57','<strong>Do you know the strengths<br />and weaknesses of your<br />current brand?</strong>\r\n\r\n<strong>Curious to get a fresh take on<br />how your brand measures up?</strong>\r\n\r\nAs leaders in all things branding,<br />Brand Iron is helping you<br />evaluate your current brand.','Does Your Brand<br />Stack UP?','','inherit','open','open','','2449-revision-9','','','2013-08-08 22:24:57','2013-08-08 22:24:57','',2449,'http://biface.dev5.webenabled.net/general/2449-revision-9/',0,'revision','',0),(2447,1,'2012-09-20 20:47:30','2012-09-20 20:47:30','Social Media Science','New Resource','','inherit','closed','open','','2445-revision','','','2012-09-20 20:47:30','2012-09-20 20:47:30','',2445,'http://10.1.1.200/general/2445-revision/',0,'revision','',0),(2448,1,'2012-09-20 20:47:32','2012-09-20 20:47:32','Social Media Science','New Resource','','inherit','closed','open','','2445-revision-2','','','2012-09-20 20:47:32','2012-09-20 20:47:32','',2445,'http://10.1.1.200/general/2445-revision-2/',0,'revision','',0),(2449,1,'2012-09-20 20:59:14','2012-09-20 20:59:14','<strong>Do you know the strengths<br />and weaknesses of your<br />current brand?</strong>\r\n\r\n<strong>Curious to get a fresh take on<br />how your brand measures up?</strong>\r\n\r\nAs leaders in all things branding,<br />Brand Iron is helping you<br />evaluate your current brand.','Does Your Brand<br />Stack UP?','','publish','closed','open','','presented-by-brand-iron-ceo-michael-doyle','','','2013-08-09 18:17:16','2013-08-09 18:17:16','',0,'http://10.1.1.200/?p=2449',0,'post','',0),(2450,1,'2012-09-20 20:58:46','2012-09-20 20:58:46','The Seven<br>Secrets to a<br>Successful<br>Brand','Presented by Brand Iron CEO, Michael Doyle','','inherit','closed','open','','2449-revision','','','2012-09-20 20:58:46','2012-09-20 20:58:46','',2449,'http://10.1.1.200/general/2449-revision/',0,'revision','',0),(2451,1,'2012-09-20 20:48:54','2012-09-20 20:48:54','Social<br />Media<br />Science','New Resource','','inherit','closed','open','','2445-revision-3','','','2012-09-20 20:48:54','2012-09-20 20:48:54','',2445,'http://10.1.1.200/general/2445-revision-3/',0,'revision','',0),(2514,1,'2012-10-14 21:18:40','2012-10-14 21:18:40','Thank you for submitting your scorecard! A dedicated Brand Manager will send you your customized brand analysis within two business days.','Thank You','','publish','closed','open','','thank-you','','','2012-10-14 21:36:34','2012-10-14 21:36:34','',0,'http://dev.brandiron.net/?page_id=2514',0,'page','',0),(2515,1,'2012-10-14 21:18:34','2012-10-14 21:18:34','','Thank You','','inherit','closed','open','','2514-revision','','','2012-10-14 21:18:34','2012-10-14 21:18:34','',2514,'http://dev.brandiron.net/general/2514-revision/',0,'revision','',0),(2516,1,'2012-10-14 21:18:40','2012-10-14 21:18:40','Thank you for submitting your scorecard! A dedicated Brand Manager will send you your customized brand analysis within two business days.','Thank You','','inherit','closed','open','','2514-revision-2','','','2012-10-14 21:18:40','2012-10-14 21:18:40','',2514,'http://dev.brandiron.net/general/2514-revision-2/',0,'revision','',0),(2517,1,'2012-10-14 21:19:23','2012-10-14 21:19:23','Thank you for submitting your scorecard! A dedicated Brand Manager will send you your customized brand analysis within two business days.','Thank You','','inherit','closed','open','','2514-revision-3','','','2012-10-14 21:19:23','2012-10-14 21:19:23','',2514,'http://dev.brandiron.net/general/2514-revision-3/',0,'revision','',0),(2518,1,'2012-10-14 21:19:37','2012-10-14 21:19:37','Thank you for submitting your scorecard! A dedicated Brand Manager will send you your customized brand analysis within two business days.','Thank You','','inherit','closed','open','','2514-revision-4','','','2012-10-14 21:19:37','2012-10-14 21:19:37','',2514,'http://dev.brandiron.net/general/2514-revision-4/',0,'revision','',0),(2519,1,'2012-10-14 21:20:04','2012-10-14 21:20:04','Thank you for submitting your scorecard! 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