The “One Dunn” initiative and brand re-launch coincided with the grand opening of JE Dunn’s new corporate headquarters, a 204,000-square-foot, six-level building.  In advance of the launch, Brand Iron designed and implemented a multi-phase “re-branding” plan that included research, message and tagline development, and internal and external rollout.  The re-brand effort helped JE Dunn set its sights on being the “best client-centered building partner in the U.S.”