Our ideal customers vary by market segment but there are three classes of target audiences:

"Customers" - specialty subcontractors that will place the products we sell.  These are construction companies across the us with the equipment and knowledge out how to implement our products in the field.  These are going to be the companies that actually purchase from us.  However, due to the competitive bid process in the construction industry they still have to "win" before we can win.  We want to make sure they choose us as a supplier of any of our possible competitors.  Their mindset is all about making money on their projects.  We need to help them make money if we want them to continue to be their first choice.  This doesn't always mean lower our prices - we offer technical support and service that is unmatched by our competitors.  They may have to pay a little more for our products but they know they are getting a full service support team behind them when they do.

"Influencers" -  engineering firms are important target audiences because the more they are educated on our products and their capabilities the more likely they are going to recommend our products and spec our technologies in the project bid documents - which would eliminate alternate material bids such as geo-foam blocks, traditional dirt backfill etc.  The mind set of the engineer is to provide solutions that WORK - they don't want to get in hot water with experimental procedures or products.  We need to focus on educating them that these solutions are out there and backing that up with data, testing, case histories, and PROOF that our products and technologies are the better more cost effective solutions for their owners.  Engineers are across the country - the bigger firms known to work heavily with our targeted owners - municipalities, DOT's, energy sector, state agencies etc. are  very important

"End Users" - the owners, the ones with the needs and problems that our products and techniques will benefit in the end. These can be state or government agencies - DOT, Abandoned Mine Lands, municipalities etc. or they can be privately owned mines - Freeport McMoran, Newmont etc. as well as a host of others. The mind set of the end user is that they want the most economical technically correct solution.  They want something that will SOLVE their issue for the best possible price.