Our strengths:  We have a very experienced, wonderful internal staff and years of proven success in our industry.  We offer integrity and truly care about our clients and candidates.  We are consultative with our clients and guarantee our placements.  We have excellent internal processes which help us match quality candidates with wonderful clients. 
Weaknesses:  We do not have a clear brand or marketing message.  It is difficult to sell our services to existing and new clients, and we do not have a defined sales strategy.  We have definitely become more reactive than proactive.
Threats:  Clients are hiring more internal recruiters and trying to use agency services less.  They are also less loyal are utilizing our service for low end, high volume positions or very difficult to fill "purple squirrels".  We also are closed along with other agencies which makes us race to present candidates.  We are not able to be consultative which is a disadvantage and definitely effects quality of placements and fill ratio.