Strengths are we are passionate about what we do and who we are.  We are a pesky start up company who is full of competitve people who are in this to show the world we are good at what we do.  We are weak in that we have little brand recognition, we are bit inexperienced in the aspect of marketing and building a business and are sor to f flying by the seat of our proverbial panties! Opportunities are keying on our competitiors "wait and see" approach to marketing.  There is almost an arrogance in our insudstry, "You need us, give us a call."  We are more aggressive.  We go after the competition's clients aggressively! Threats are again being somewhat young, we have limited resources, financing, experience in the sales and marketing areena.