Customers generally have a very positive view of our products.  Most are first time buyers of retreads and are highly educated in terms of cars/trucks and appreciate the cost differential to new tires on the market.  There is however some negative reaction which may be in part due to general lack of understanding about retreads (ex. most people believe that the tire carcasses that litter highways are all retreads, when in reality blown tires are a function of improper inflation, independent of whether they are new or retreads).  General historical negative perception of quality of retread tires is a key obstacle to overall growth.