Strengths:  Key staff members are well trained and have been here over a year which provides a great knowledge base to customers.  (Not applicable to call center)
Weaknesses:  Lack of communication and training in house.  Call center.
Opportunities:  More facilities, more staff, greater distribution of product and in turn more opportunities for employee benefits and retail exposure.
Threats:  High employee turn-over rate and bad press from those that are uneducated about retreads and/or misinformation due to causes in tire failures.