We are excited to announce the recent addition of two new quality clients to our agency roster.  They include onTargetjobs, a leading online career job board and Omega Frontline Apparel, a branded apparel outfitter headquartered in Vancouver, British Columbia that serves all of North America.  The agency will support both companies with extensive brand building and marketing implementation, including public relations designed to increase awareness, improve market share and drive revenue.

If the face of the ongoing (but receding?) recession, retaining new clients means two things for us:  First, it signifies that quality work, aggressive sales and marketing efforts and word-of-mouth referrals can do wonders for business development despite rough economic times.  Secondly, it shows us that certain business organizations are willing and committed to making strides and differentiating themselves from competitors.  During tough times many businesses pull back on marketing, but ultimately they run the risk of missing out on an opportunity to “separate themselves from the herd.”

With those factors in mind, it’s always exciting to bring on new clients.  onTargetJobs and Omega are perfect examples of businesses who see the current landscape as an opportunity to thrive.  Here’s a little bit about each:

onTargetjobs, headquartered in Englewood, Colo., is one of the largest online career job boards in the world, offering various niche job boards such as HEALTHeCAREERS, MedHunters, BioSpace, HireHealth, RegionalHelpWanted JobLoft, Hcareers and Career Bank.  These job boards service a variety of vertical industries including accounting, biotech, finance, healthcare, hospitality, insurance, pharmaceutical and restaurant markets.  onTargetobs is also the exclusive local online career channel for Bizjournals.com and provides employers the ability to target both active and passive job seekers by local market. 

As an industry-leading brand outfitter, Omega Frontline Apparel provides unique custom apparel solutions designed to accentuate brand appeal, as well as improve employee and customer perceptions.  The company serves various industries including hospitality, transportation, healthcare, retail, financial and government.

Said Michael Doyle, Brand Iron president, “In what continues to be a turbulent business environment, Brand Iron recognizes the opportunity we have to support these unique companies and help them grow, strengthen their marketplace position and drive revenue.” 

<em>- Jim Miller</em>
