So my first blog was just an introduction of myself. Being that was the first blog I have ever written I had no idea what to say. Actually Brand Iron’s blog was really the first blog I ever read.

Since then, I have took some time to learn more about blogs and what role can play in the business world. I have graduated from blogging 101, and I’d like to share what I’ve learned.

I found that blogging is a way to:

● Drive interest or marketing “touches”
● Become an industry thought-leader
● Educate your audience
● Provide a casual forum to get feedback
● Generate free advertising and improve search results

I also found that blogging is everywhere.

Businesses, school teachers, actors/actresses, world leaders, Mr. &amp; Mrs. John Q. Public, friends, family, anybody and everyone blogs. Just recently I read that Brett Farve, the former Green Bay Packers Quarterback now NY Jets QB, was offered a $20 million dollar marketing deal to stay with the Packers. This deal included a merchandise line, autographs, personal appearances and even a blog. A BLOG!?! How times have changed. Blogging has become so big that it is in athletes’ contracts. Obviously someone thought blogging was important enough to include it in a deal to try to keep the best quarterback in franchise history and a guaranteed future hall-of-famer in Green Bay. Farve didn’t take the deal but it was clearly because of his unwillingness to compete for the starting QB position with Aaron Rogers.

The point of this blog is people read these things and they have some influence on their decision making. Well I hope this blog has educated, influenced and spotlighted how blogging has some power in this world.

Written by Mike Slife, Ranch Boss