With all the negativity around terrible TV show content such as MTV’s “Jersey Shore” or the publicity around the poor moral choices celebrities such as Tiger Woods make, it’s pretty obvious that even if it’s negative, attention is attention. In the advertising world, getting attention is the name of the game. I’m all about clever advertising. After working with some great mentors in my life with more experience than I’ve been alive, I consider myself pretty seasoned and receptive to TV spots or ads that get noticed.

So after reading the latest Dockers “soft khakis” ad, I won’t lie…I wanted to jump up and scream “AMEN!” But after reading an article with opinions that followed, it was disheartening as a woman to read between the lines. Ok, don’t get me wrong, I get it, but at the same time, I feel very strange about the line “the world decided it no longer needed men.” Really? And after dissecting some of the other lines, I wondered “does anyone else feel uncomfortable about this?”

I think the correlation of men needing to “wear the pants” and selling pants is clever, I just think this opens such a huge can of controversy. Even though controversy after all, IS what gets our attention.

<img class="alignnone" src="http://www.brandiron.net/Blogimages/dockers.jpg" alt="" width="400" height="261" />

<a href="http://tinyurl.com/yf336lh" target="_blank"><strong>http://tinyurl.com/yf336lh</strong></a>

<em>-Rebecca Watry, BrandIron Account Manager</em>