At Brand Iron, we all strive to be brand champions.  “What is a brand champion” you ask?  A brand champion is anyone at your company that “rides for the brand.” He/She leads and rally’s the troops, takes the brand to the next level and has the vision and passion to make things happen.

The team here lives the brand.  We talk about our services with strangers and we reiterate the value we bring to current clients.

Just today, Mike Slife, our Ranch Boss was approached by a printer sales representative at the front desk.  His question to us was if we are satisfied with our printer, Mike responded with, “Yes, but we are always interested in information regarding new vendors.”  This led to Mikes inquiry, “Do you have a website?”  When the print vendor responded, “No,” Mike took it upon himself to give our 30 second elevator pitch and ask, “who is responsible for making marketing decisions at your company?”  A simple question that led to a prospective client.  That is “riding for the brand.”  At that moment, Mike was Brand Iron’s brand champion.

Who’s your brand champion?