The biggest challenge small businesses face today continues to be operating in a sluggish economy.  As a small business ourselves, and despite economic conditions, Brand Iron continues to thrive.  Last year was a record year for the company.  We attribute our success partly to our willingness to face this challenge head on.   Rather than cut back on sales and marketing efforts to save cash, we recognize that now is the best opportunity to market our business.  It is a chance to separate ourselves from others, so we continue to be aggressive in its business development and marketing.

Brand Iron’s management philosophy centers around a team-oriented approach made up of individuals who understand and embrace an entrepreneurial spirit.  Our firm is made up of individuals who subscribe to this approach.  Inherently, this type of spirit produces strong accountability, team work, creative thinking, problem solving and a win-win attitude.  This approach ultimately leads to producing outstanding results for our clients.  

Exemplary customer service is another essential piece of the foundation for any successful business operation.  It may sound obvious, but Brand Iron is committed to demonstrating outstanding customer service from the outset of every client relationship.  You would be surprised at the number of businesses out there who don’t put much emphasis on customer service…they operate as though it is a given.  Unless you focus on it, the concept gradually slips away.  From our initial “Brandstorming” session with every client, we map out clearly defined goals and objectives, detailed time lines and create accountability methods (for both the agency and the client) to ensure success.  The final step of our 7-Step Process -- “Running the Ranch” – ensures that we monitor progress in all client relationships and demonstrate goal-oriented success.  Internally, our Client Services team meets regularly to ensure client relationships stay strong and that we deliver a solid ROI.

<em>-Jim Miller, Public Relations</em> 
