Re-branding can be just the shot of adrenaline your company needs to stay competitive, relevant and modern. Adapting to the times – and presenting yourself in the best light possible can lead to big changes in the way your target audience perceives your company.

We wanted to show you some recent samples of our re-branding work. The examples below different greatly in industry, but share one important trait: they all felt their current brands were holding them back from reaching their full potentials.

<strong>CapitalValue Advisors</strong>
CapitalValue Advisors, sometimes known to their clients as CVA, wanted to integrate a standalone icon with their type treatment. In the future, they wanted the ability to use only the icon, but in the meantime, did not want to alienate clients and prospects who knew them as their full name, CapitalValue Advisors.
<img class="alignnone" src="http://www.brandiron.net/Blogimages/jb/capvalue.jpg" alt="" width="276" height="148" />

<img class="alignnone" src="http://www.brandiron.net/Blogimages/jb/capvaluesite.jpg" alt="" width="442" height="396" />

<strong>Forensic Laboratories</strong>
Forensic Laboratories was made great strides in their business in recent history. To capitalize on their business growth and increased national and local attention, Forensic Laboratories needed an updated brand to communicate not only where there are – but where they were headed: the best drug testing laboratory in the U.S. and industry leader in accuracy, technology and expertise.

<img class="alignnone" src="http://www.brandiron.net/Blogimages/jb/forensic.jpg" alt="" width="335" height="134" />

<img class="alignnone" src="http://www.brandiron.net/Blogimages/jb/forensicsite.jpg" alt="" width="423" height="347" />

<strong>MPEG LA</strong>
As the world’s leader in independent intellectual property patent pools, MPEG LA needed to communicate their leadership within the industry. One thing the client wanted to preserve was the red/green/black color scheme of their old logo.
The icon, which can be a stand-alone identity piece, symbolically communicates the value MPEG LA brings to its patent users and holders: making something great from the combination of many pieces.

<img class="alignnone" src="http://www.brandiron.net/Blogimages/jb/mpeg.jpg" alt="" width="240" height="141" />

<img class="alignnone" src="http://www.brandiron.net/Blogimages/jb/mpegsite.jpg" alt="" width="443" height="363" />

Contact us today if your company needs to address its brand – whether visually (as demonstrated above), readdressing your sales, marketing and operations process, or leveraging the value of your current brand to drive more revenue.

<em>Written by Josh Barker, Brand Manager</em>