<span style="font-family: Arial; color: navy; font-size: x-small;"><span style="font-size: 10pt; color: navy; font-family: Arial;">At lunch the other day at the <a href="http://www.bluebonnetrestaurant.com/" target="_blank">Blue Bonnet Café</a> in Denver, Colorado (not a client by the way), this  very warm and friendly gentleman approached me and my guest at lunch. Gary was his name and he  expressed his true desire to make sure we were having a great lunch and if we  needed anything, please let him know. He also communicated his sincere thanks  for coming in today and eating at his restaurant. This isn’t a once and awhile occurrence, Gary does this all the time, making sure all his guests are treated well  and taking care of. I eat there regularly and Gary is always there taking great care of his guests. Gary is an example of a true brand  champion. He exudes customer service and appreciation of the people that come to  dine in his restaurant. Whether you run a  restaurant, a one-person company or a multi-billion dollar company, we can  all learn from his approach to leading and "riding" for his brand. We can  all get out in front of our clients and communicate our brand's value and what it stands for.  Customers enjoy hearing from brand champions.  Let’s all lead our teams as brand champions to communicate and deliver our company's value. "Hats Off" to Gary and his restaurant, the <a href="http://www.bluebonnetrestaurant.com/" target="_blank">Blue  Bonnet </a></span></span><a href="http://www.bluebonnetrestaurant.com/" target="_blank"><span style="font-family: Arial; color: navy; font-size: x-small;"><span style="font-size: 10pt; color: navy; font-family: Arial;">Café</span></span></a><span style="font-family: Arial; color: navy; font-size: x-small;"><span style="font-size: 10pt; color: navy; font-family: Arial;">, in Denver, Colorado.</span></span>

<em>Written by Michael Doyle, President of Brand Iron</em>