Twitter Co-founder Biz Stone stated the other day “Twitter isn’t for sale. Although an IPO may be an option in the future, who knows.” He then went on to say that “we need to create value for our users/customers before we can create value for ourselves.”

Reading this article it struck me that not only do I love this guys name, I also love his view on creating brand value. He understands that if you create value and loyalty among your customers, you are creating company and brand value.  I also respect Mr. Stone’s view because he understands this business value has to generate actual dollars sooner or later. 

Beyond understanding what product or service we are selling, we all need to understand how we can create real customer value and actual/tangible results. We also need to grasp how we tie in the brand recognition with the revenue generation that is going to create leads, which will turn into real dollars and value that our companies are going to benefit from. 

<em>- Michael Doyle, President and CEO </em>
