Rioja wines are world market leaders by their price at the cost of quality, what happened to them the Rioja call "have been resting on their laurels".
However, in recent years, some wineries have decided to restore the quality wines that even with very low initial sales to earn the prestige achieved by classic wineries have maintained the quality that always corresponded to the Rioja.

http://vinosofos.com/48-do-rioja