Hi Lev, Thanks for your comment.  I did try the Tempranillo.  Everyone is looking for something different in wine...I did find it drinkable, but I'm usually looking for more than drinkable.  I think it unfortunate that it represents Spanish wine at Whole Foods when there is really good Spanish wine out there for just 2 or 3 dollars more a bottle.  Also I think Whole Foods missed the mark in terms of its general corporate message by working with one of the biggest bulk wine producers in Spain, a company not known for any sustainable practices.  The beauty of wine is that there is all sorts at all price points for everyone's tastes...I'm glad you enjoyed some Spanish wine...that's the bottom line!