It is also concerned with the use and merit of science and sometimes overlaps metaphysics.
As mentioned in the Leak Barrier section, valleys have lerak 
barriers installed underneath them. Market Planning: Current marketing 
situation (Market situation, Competitive Situation, distribution situation, macro environment) opportunity and issues analysis 
(SWOT Analysis), Objectives (achieve break even, attain n no of sales, achieve top of mind recognition, reach n no of outlets 
etc) Market Straregy (Target segment, positioning, product line, price, 
distribution, sales force, sales promotion, advertising).