Hey {{Everyone, Fellas, Frinds, listen up}} 

Consider this your {{wake-up call, call to action, challenge of a life time}}.  I just found this new competition fitness site called Weightlosswars.com that’s the perfect place for a {{hardcore, entertaining, difficult}} challenge for cash.  What am I talking about?  Well, I’ve got {{textfield:$50}} bucks that says in {{textfield:16}} weeks I can lose more weight than you and the rest of our {{buddies, friends, peers}}.  Think you can beat me?  Put you’re money in the pot and see if you have what it takes.

So here’s your chance to step it up and take fitness to the next level.  Time to {{lose those pounds, drop that weight, get in shape}}, make a few bucks, and have fun doing it.  Follow the link below and find out how you can turn competition into cash.

Sincerely,
{$user->FirstName}

p.s. – and don’t forget to check out the Sabotage store – it’s guaranteed to give you that extra edge over the competition.