Hi {{Friend, Pal, Comrade}},

For the past {{little while, decade, few weeks, year}} I was thinking that we should {{slim down a little, become more healthy, all lose weight, lighten the waist line}}.  We look good as it is, but we could be even better looking if we could just take a little off the sides. 

I thought we could motivate each other by having this friendly contest.  The way it works is you sign into WeightLossWars.com by following the link at the bottom of this email and then just go through the steps.  I’ve put in {{textfield:$30}} as prize money for the person who does the best.  So just match that amount for an added incentive to lose more weight.  

This will be so {{much fun, sweet, awesome, helpful, great}} and finally give us the motivation to lose weight.

Your friend,
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