Dear ____;

I am calling you out for a challenge.  I have $50 that says I can lose more weight than you.  I have been feeling a little heavier then I would like to and I know you have too.  So I challenge you to a weight loss war! 

Just follow the link at the bottom of this email and go through the steps.  I’ve put in $50 as a prize to the winner.  Go ahead and match that if you think you can take me.  Winner takes all the cash, the loser just loses weight. 

So come on!
{$user->firstName}