Dear {{Friends, fellas, people}};

I am calling you out for a {{challenge, battle, war, competition, game}}.  I have {{textfield:$50}} that says I can lose more weight than you.  I have been feeling a little {{heavier, fatter, more overweight, more unhealthy}} then I would like to and I know you have too.  So I challenge you to a weight loss war! 

Just follow the link at the bottom of this email and go through the steps.  I’ve put in {{textfield:$50}} as a prize to the winner.  Go ahead and match that if you think you can {{take me, beat me, win}}.  Winner takes all the cash, the loser just loses {{weight, pride, cash}}. 

{{So come on!, Sincerly, Bring it on!}}

{$user->firstName}