The people I would consider our “customers” would be the decision makers/leaders of companies who need help with their business.  HR customers are typically CEOs and CFOs – almost always males, highly compensated (140K – 800K annually), geographically – Austin, Houston, Dallas, Denver and Seattle.  I believe they usually make purchase decisions based on their personal relationships, referrals from trusted sources, and their network.   If you can get in the door through one of these venues you have the opportunity to convince them that you we provide a valued service provided by smart, competent professionals.