Early stage tech co. with unique voice recognition siftware technology in an industry of a few dominant players and numerous small stratups.  Co. needs to (1) establish name recognition and differentiate its technological capabilities from other players; (2) attract attention of strategic and vc players to support funding/development requirements; (3) develop awareness and attract asr customers partticularly thopse in the IVCA (avatart/presonal assistants) to supprt online customer clients in systems that utilize tracking and therefore require limited voice recognition libraries (e.g., circa 5,000 words).