Strengths - strong, intelligent, knowledgeable staff members with longevity in the business
Weaknesses - unsure of our identity; staff not on same page as to our mission and how to execute it
Opportunities - unlimited growth potential - once we become clearer as to what companies/organizations to tap into; how we can be of value to certain segments that can utilize our services
Threats - our own internal lack of cohesiveness from time to time; the muddiness of our mission