Strengths
First to market.?
Great team of people with Jeff and Julie
Apple Application developed.
Simple product.
Everyone has the same since or urgency
Millions of directions to utilize product

Weaknesses
Money resource
competition?
market presence 
Millions of directions to utilize product

opportuinties
all

threats
Big companies developing competing porducts. 
BT ear phones etc.
not CE or UL approved
Patients 
copyrights.
TSA

