Strengths;
Superior work product in a very small, and defined market.
We are very comprehensive in our process.
Good client relationships and retention.
Objectivity in our process and recommendations

Weaknesses;
Have not capitalized on our strengths over last 5 years and as as result we have to find new clients.  Have not actively asked for referrals from existing or prosepctive clients.

Oppotunities;
No competition
Good relationship with clients
Identifyable market
Growing marketplace due to age or population and future wealth transfer to next generation