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Every business evolves. As yours does, we’re here to support you, and the brand, every step of the way. From concepts in start-up, to businesses preparing for a transaction, to owners looking to exit, we know what it takes to get you through your current stage and into the next.Based on the experience we’ve had with multiple businesses in multiple stages of business, we have defined the five most common and most critical business lifecycles. They include: Inspiration, Introduction, Expansion, Transaction, and Revitalization. By understanding your place in the lifecycle, we can help define the best and most appropriate branding strategies. As a business matures and begins to cycle into a new phase, this evolution dictates the shift in marketing and branding strategy.From our first meeting, we begin to determine the stage in which your brand is currently growing, and are pre-equipped with the tools you’ll need to overcome the obstacles associated with where you stand in your business evolution. We’ve worked with brands at every point in the lifecycle. In fact, much of our passion is fueled by the results our clients achieve as we help them move through these phases of business.Regardless of your place in the business lifecycle stage, we have experience and knowledge to help.

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	<img class="lifecycle-icon" title="inspiration" src="http://www.brandiron.net/wp-content/uploads/2011/10/inspiration.jpg" alt="" width="74" height="61" /><li><strong>Inspiration</strong> – The concept of a new business idea is in place and the need is to create awareness is of the utmost importance. It may be a spinoff opportunity, it may be an emerging technology, or it may be a radical idea.</li>
	<li><img class="lifecycle-icon"  title="introduction" src="http://www.brandiron.net/wp-content/uploads/2011/10/introduction.jpg" alt="" width="74" height="40" /><strong>Introduction</strong> – It’s time to introduce the product or service to the marketplace through differentiation. The concept is off the ground and has viability.</li>
	<li><img class="lifecycle-icon" title="expansion" src="http://www.brandiron.net/wp-content/uploads/2011/10/expansion.jpg" alt="" width="74" height="65" /><strong>Expansion</strong> – Businesses in this stage are seeking and possibly already on the verge rapid growth and creating sustainability through customer expansion and retention. They seek to increase valuation through a “self-revival.” Ask yourself: Are we staying true to the core brand?</li>
	<li><img class="lifecycle-icon"  title="transaction" src="http://www.brandiron.net/wp-content/uploads/2011/10/transaction.jpg" alt="" width="74" height="40" /><strong>Tr</strong><strong>ansaction</strong> – Owners in this stage have identified the next major milestone to maximizing value through a once-in-a-business-lifetime opportunity. Considering a merger, a sale or acquisition falls in this category. Companies preparing to go public are also in this stage. The business is on a mission to rapidly expand through increased scalability and significantly increase market share.</li>
	<li><img class="lifecycle-icon" title="revitalization" src="http://www.brandiron.net/wp-content/uploads/2011/10/revitalization.jpg" alt="" width="74" height="40" /><strong></strong><strong>Revitalization</strong> – The business has come full circle and the torch is about to be passed. The initiative in this lifecycle stage is to fortify the business to maximize value. A sale or leadership transition is in the offing as original ownership prepares to transition out of the business. Revitalization efforts play an important role both before and after the transition.</li>
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