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(Don&#8217;t worry, <a href=\"http://wordpress.org/extend/plugins/link-manager/\">there&#8217;s a plugin for that</a>.)</li>\n</ul>\n<p><strong>Developers: </strong>We love you. We do. And one of the things we strive to do with every release is be compatible with all existing plugins and themes. To make sure we don&#8217;t break anything, we need your help. <strong>Please, please test your plugins and themes against 3.5.</strong> If something isn&#8217;t quite right, please let us know. (Chances are, it wasn&#8217;t intentional.) And despite all of the changes to media, we&#8217;re still aiming to be backwards compatible with plugins that make changes to the existing media library. It&#8217;s a tall task, and it means we need your help.</p>\n<p>Here&#8217;s some more things we think developers will enjoy (and should test their plugins and themes against):</p>\n<ul>\n<li><strong>External libraries updated:</strong> TinyMCE  3.5.6. SimplePie 1.3. jQuery 1.8.2. jQuery UI 1.9 (and it&#8217;s not even released yet). We&#8217;ve also added Backbone 0.9.2 and Underscore 1.3.3, and you can use protocol-relative links when enqueueing scripts and styles. (<a href=\"http://core.trac.wordpress.org/ticket/16560\">#16560</a>)</li>\n<li><strong>WP Query:</strong> You can now ask to receive posts in the order specified by <code>post__in</code>. (<a href=\"http://core.trac.wordpress.org/ticket/13729\">#13729</a>)</li>\n<li><strong>XML-RPC:</strong> New user management, profile editing, and post revision methods. We&#8217;ve also removed AtomPub. (<a href=\"http://core.trac.wordpress.org/ticket/18428\">#18428</a>, <a href=\"http://core.trac.wordpress.org/ticket/21397\">#21397</a>, <a href=\"http://core.trac.wordpress.org/ticket/21866\">#21866</a>)</li>\n<li><strong>Multisite: </strong>switch_to_blog() is now used in more places, is faster, and more reliable. Also: You can now use multisite in a subdirectory, and uploaded files no longer go through ms-files (for new installs). (<a href=\"http://core.trac.wordpress.org/ticket/21434\">#21434</a>, <a href=\"http://core.trac.wordpress.org/ticket/19796\">#19796</a>, <a href=\"http://core.trac.wordpress.org/ticket/19235\">#19235</a>)</li>\n<li><strong>TinyMCE: </strong>We&#8217;ve added API support for &#8220;views&#8221; which you can use to offer previews and interaction of elements from the visual editor. (<a href=\"http://core.trac.wordpress.org/ticket/21812\">#21812</a>)</li>\n<li><strong>Posts API: </strong>Major performance improvements when working with hierarchies of pages and post ancestors. Also, you can now &#8220;turn on&#8221; native custom columns for taxonomies on edit post screens. (<a href=\"http://core.trac.wordpress.org/ticket/11399\">#11399</a>, <a href=\"http://core.trac.wordpress.org/ticket/21309\">#21309</a>, <a href=\"http://core.trac.wordpress.org/ticket/21240\">#21240</a>)</li>\n<li><strong>Comments API:</strong> Search for comments of a particular status, or with a meta query (same as with WP_Query). (<a href=\"http://core.trac.wordpress.org/ticket/21101\">#21101</a>, <a href=\"http://core.trac.wordpress.org/ticket/21003\">#21003</a>)</li>\n<li><strong>oEmbed: </strong>We&#8217;ve added support for a few oEmbed providers, and we now handle SSL links. (<a href=\"http://core.trac.wordpress.org/ticket/15734\">#15734</a>, <a href=\"http://core.trac.wordpress.org/ticket/21635\">#21635</a>, <a href=\"http://core.trac.wordpress.org/ticket/16996\">#16996</a>, <a href=\"http://core.trac.wordpress.org/ticket/20102\">#20102</a>)</li>\n</ul>\n<p>We&#8217;re looking forward to your feedback. If you break it (find a bug), please report it, and if you’re a developer, try to help us fix it. We&#8217;ve already had more than 200 contributors to version 3.5 — come join us!</p>\n<h3>And as promised, a bonus:</h3>\n<p>We&#8217;re planning a December 5 release for WordPress 3.5. But, we have a special offering for you, today. The newest default theme for WordPress, <strong>Twenty</strong><strong> Twelve</strong>, is now <a href=\"http://wordpress.org/extend/themes/twentytwelve\">available for download</a> from the WordPress themes directory. It&#8217;s a gorgeous and fully responsive theme, and it works with WordPress 3.4.2. Take it for a spin!</p>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:36:\"http://wellformedweb.org/CommentAPI/\";a:1:{s:10:\"commentRss\";a:1:{i:0;a:5:{s:4:\"data\";s:60:\"http://wordpress.org/news/2012/09/wordpress-3-5-beta-1/feed/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:38:\"http://purl.org/rss/1.0/modules/slash/\";a:1:{s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:1:\"0\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:1;a:6:{s:4:\"data\";s:45:\"\n		\n		\n		\n		\n		\n				\n		\n\n		\n		\n				\n			\n		\n		\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:5:{s:0:\"\";a:7:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:48:\"WordPress 3.4.2 Maintenance and Security Release\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:50:\"http://wordpress.org/news/2012/09/wordpress-3-4-2/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:59:\"http://wordpress.org/news/2012/09/wordpress-3-4-2/#comments\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Thu, 06 Sep 2012 20:07:21 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:2:{i:0;a:5:{s:4:\"data\";s:8:\"Releases\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:1;a:5:{s:4:\"data\";s:8:\"Security\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:33:\"http://wordpress.org/news/?p=2426\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:355:\"WordPress 3.4.2, now available for download, is a maintenance and security release for all previous versions. After nearly 15 million downloads since 3.4 was released not three months ago, we&#8217;ve identified and fixed a number of nagging bugs, including: Fix some issues with older browsers in the administration area. Fix an issue where a theme [...]\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:12:\"Andrew Nacin\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:1443:\"<p>WordPress 3.4.2, now available for download, is a maintenance and security release for all previous versions.</p>\n<p>After nearly 15 million downloads since 3.4 was released not three months ago, we&#8217;ve <a href=\"http://core.trac.wordpress.org/query?status=closed&amp;resolution=fixed&amp;milestone=3.4.2&amp;group=resolution&amp;order=severity&amp;desc=1\">identified and fixed a number of nagging bugs</a>, including:</p>\n<ul>\n<li>Fix some issues with older browsers in the administration area.</li>\n<li>Fix an issue where a theme may not preview correctly, or its screenshot may not be displayed.</li>\n<li>Improve plugin compatibility with the visual editor.</li>\n<li>Address pagination problems with some category permalink structures.</li>\n<li>Avoid errors with both oEmbed providers and trackbacks.</li>\n<li>Prevent improperly sized header images from being uploaded.</li>\n</ul>\n<p>Version 3.4.2 also fixes a few security issues and contains some security hardening. The vulnerabilities included potential privilege escalation and a bug that affects multisite installs with untrusted users. These issues were discovered and fixed by the WordPress security team.</p>\n<p><a href=\"http://wordpress.org/download/\"><strong>Download 3.4.2</strong></a><strong> now or visit Dashboard → Updates in your site admin to update now.</strong></p>\n<p><em>Fixes for some bugs<br />\nBack to work on 3.5<br />\nIt&#8217;s time to update</em></p>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:36:\"http://wellformedweb.org/CommentAPI/\";a:1:{s:10:\"commentRss\";a:1:{i:0;a:5:{s:4:\"data\";s:55:\"http://wordpress.org/news/2012/09/wordpress-3-4-2/feed/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:38:\"http://purl.org/rss/1.0/modules/slash/\";a:1:{s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:1:\"0\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:2;a:6:{s:4:\"data\";s:60:\"\n		\n		\n		\n		\n		\n				\n		\n		\n		\n		\n		\n		\n\n		\n		\n				\n			\n		\n		\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:5:{s:0:\"\";a:7:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:23:\"Event Organizers Unite!\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:57:\"http://wordpress.org/news/2012/07/event-organizers-unite/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:66:\"http://wordpress.org/news/2012/07/event-organizers-unite/#comments\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Fri, 13 Jul 2012 08:18:15 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:7:{i:0;a:5:{s:4:\"data\";s:9:\"Community\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:1;a:5:{s:4:\"data\";s:6:\"Events\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:2;a:5:{s:4:\"data\";s:7:\"classes\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:3;a:5:{s:4:\"data\";s:12:\"contributors\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:4;a:5:{s:4:\"data\";s:10:\"hackathons\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:5;a:5:{s:4:\"data\";s:7:\"meetups\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:6;a:5:{s:4:\"data\";s:9:\"WordCamps\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:33:\"http://wordpress.org/news/?p=2412\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:388:\"I&#8217;m happy to announce the formation of a new official contributor group within the WordPress project for the organizers of in-person events that promote WordPress. Though there are hundreds of people around the globe organizing WordCamps, WordPress meetups, hackathons, free classes and the like, since their &#8220;projects&#8221; were all happening locally there was never a [...]\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:10:\"Jane Wells\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:3709:\"<p>I&#8217;m happy to announce the formation of a new official contributor group within the WordPress project for the organizers of in-person events that promote WordPress. Though there are hundreds of people around the globe organizing WordCamps, WordPress meetups, hackathons, free classes and the like, since their &#8220;projects&#8221; were all happening locally there was never a central hub of activity for these folks. Despite the many informal connections between community organizers, we weren&#8217;t taking advantage of the huge existing knowledge base as new organizers stepped up to the plate.</p>\n<p>With the creation of <a href=\"http://make.wordpress.org/events/\">this new contributor group</a>, we finally have a way to organize and recognize these kinds of contributions, a clear avenue for feedback and input when it comes to policies around official events, and the opportunity to create even more connections between community organizers through mentorship programs and group projects. I&#8217;m especially excited about the creation of this group because until now the role of community organizer, while one of the most important, has not gotten the same recognition as higher-profile contribution methods such as forum support or core code contribution. That is something I hope this group will change, and the local organizers can be recognized for the community leaders they are.*</p>\n<p>If you are the organizer of a local WordCamp, WordPress meetup, etc., head over to <a href=\"http://make.wordpress.org/events/\">http://make.wordpress.org/events/</a> and introduce yourself so we can include you in the fun!</p>\n<p>Speaking of meetups, an update on <a href=\"http://wordpress.org/news/2012/01/year-of-the-meetup/\">my last post about meetups</a> is long overdue. With around 500 meetup organizers (and/or potential organizers) responding to my last survey, it took much longer than anticipated to review all the responses. We&#8217;re working now with meetup.com to issue invitations to join a centralized WordPress Meetup account, so if you filled out the form earlier this year, you should be hearing from them soon. The first wave of existing meetup account transfers (for those who opted in) should happen in the next two weeks, with additional waves every 3 months thereafter (and new groups will be able to be created along the way).</p>\n<p>The <a href=\"http://wordpress.org/news/2012/05/calling-all-contributors-community-summit-2012/\">contributor summit</a> that is being planned for the end of October also generated hundreds of responses/nominations, so that review process is still happening, but we should be announcing some basic plans and issuing invitations soon.</p>\n<p>And finally, it would be impossible to talk about in-person WordPress events without mentioning the upcoming annual <a href=\"http://2012.sf.wordcamp.org\">WordCamp in San Francisco</a>. As the event that represents the worldwide project as a whole, it&#8217;s the perfect time to evaluate where we stand as a project and as a community, to help determine where we go next. If you&#8217;re a WordPress user, developer, or in any way a part of our vast and interconnected ecosystem, please take a moment to fill in the <a href=\"http://wpsurvey.polldaddy.com/s/wp-2012\">2nd annual WordPress survey</a>. It&#8217;s just a couple of questions, and your input would be greatly appreciated. The results of the survey will be announced at <a href=\"http://2012.sf.wordcamp.org\">WSCF</a>, and a report issued shortly thereafter.</p>\n<p>Thanks!</p>\n<p>*<em> I am also of the firm belief that academic and arts activities should earn varsity letters just like sports teams do &#8212; go mathletes! </em></p>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:36:\"http://wellformedweb.org/CommentAPI/\";a:1:{s:10:\"commentRss\";a:1:{i:0;a:5:{s:4:\"data\";s:62:\"http://wordpress.org/news/2012/07/event-organizers-unite/feed/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:38:\"http://purl.org/rss/1.0/modules/slash/\";a:1:{s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:1:\"0\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:3;a:6:{s:4:\"data\";s:45:\"\n		\n		\n		\n		\n		\n				\n		\n\n		\n		\n				\n			\n		\n		\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:5:{s:0:\"\";a:7:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:48:\"WordPress 3.4.1 Maintenance and Security Release\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:50:\"http://wordpress.org/news/2012/06/wordpress-3-4-1/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:59:\"http://wordpress.org/news/2012/06/wordpress-3-4-1/#comments\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Wed, 27 Jun 2012 19:57:46 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:2:{i:0;a:5:{s:4:\"data\";s:8:\"Releases\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:1;a:5:{s:4:\"data\";s:8:\"Security\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:33:\"http://wordpress.org/news/?p=2383\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:379:\"WordPress 3.4.1 is now available for download. WordPress 3.4 has been a very smooth release, and copies are flying off the shelf &#8212; 3 million downloads in two weeks! This maintenance release addresses 18 bugs with version 3.4, including: Fixes an issue where a theme&#8217;s page templates were sometimes not detected. Addresses problems with some category permalink [...]\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:12:\"Andrew Nacin\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:1585:\"<p>WordPress 3.4.1 is now available for download. WordPress 3.4 has been a very smooth release, and copies are flying off the shelf &#8212; 3 million downloads in two weeks! This maintenance release addresses <a href=\"http://core.trac.wordpress.org/query?status=closed&amp;resolution=fixed&amp;milestone=3.4.1&amp;group=resolution&amp;order=severity&amp;desc=1\">18 bugs</a> with version 3.4, including:</p>\n<ul>\n<li>Fixes an issue where a theme&#8217;s page templates were sometimes not detected.</li>\n<li>Addresses problems with some category permalink structures.</li>\n<li>Better handling for plugins or themes loading JavaScript incorrectly.</li>\n<li>Adds early support for uploading images on iOS 6 devices.</li>\n<li>Allows for a technique commonly used by plugins to detect a network-wide activation.</li>\n<li>Better compatibility with servers running certain versions of PHP (5.2.4, 5.4) or with uncommon setups (safe mode, open_basedir), which had caused warnings or in some cases prevented emails from being sent.</li>\n</ul>\n<p>Version 3.4.1 also fixes a few security issues and contains some security hardening. The vulnerabilities included potential information disclosure as well as an bug that affects multisite installs with untrusted users. These issues were discovered and fixed by the WordPress security team.</p>\n<p><strong><a href=\"http://wordpress.org/download/\">Download 3.4.1</a> now or visit Dashboard → Updates in your site admin to update now.</strong></p>\n<p><em>Green was a bit green<br />\nWe have hardened it up some<br />\nUpdate WordPress now</em></p>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:36:\"http://wellformedweb.org/CommentAPI/\";a:1:{s:10:\"commentRss\";a:1:{i:0;a:5:{s:4:\"data\";s:55:\"http://wordpress.org/news/2012/06/wordpress-3-4-1/feed/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:38:\"http://purl.org/rss/1.0/modules/slash/\";a:1:{s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:1:\"0\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:4;a:6:{s:4:\"data\";s:42:\"\n		\n		\n		\n		\n		\n				\n\n		\n		\n				\n			\n		\n		\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:5:{s:0:\"\";a:7:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:25:\"WordPress 3.4 “Green”\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:40:\"http://wordpress.org/news/2012/06/green/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:49:\"http://wordpress.org/news/2012/06/green/#comments\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Wed, 13 Jun 2012 18:42:40 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:1:{i:0;a:5:{s:4:\"data\";s:8:\"Releases\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:33:\"http://wordpress.org/news/?p=2334\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:386:\"WordPress 3.4 is here and out the door. We&#8217;ve dubbed this release &#8220;Green&#8221; in honor of guitarist Grant Green whose soulful simplicity has kept many of us company during this release. This release includes significant improvements to theme customization, custom headers, Twitter embeds, and image captions &#8212; here&#8217;s a short clip with the highlights: For [...]\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:14:\"Matt Mullenweg\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:15280:\"<p>WordPress 3.4 is <a href=\"http://wordpress.org/download/\">here and out the door</a>. We&#8217;ve dubbed this release &#8220;Green&#8221; in honor of guitarist <a href=\"http://en.wikipedia.org/wiki/Grant_Green\">Grant Green</a> whose soulful simplicity has kept many of us company during this release.</p>\n<p>This release includes significant improvements to theme customization, custom headers, Twitter embeds, and image captions &#8212; here&#8217;s a short clip with the highlights:</p>\n<div id=\"v-Gg0EFixV-1\" class=\"video-player\"><embed id=\"v-Gg0EFixV-1-video\" src=\"http://s0.videopress.com/player.swf?v=1.03&amp;guid=Gg0EFixV&amp;isDynamicSeeking=true\" type=\"application/x-shockwave-flash\" width=\"692\" height=\"388\" title=\"Introducing WordPress 3.4 &quot;Green&quot;\" wmode=\"direct\" seamlesstabbing=\"true\" allowfullscreen=\"true\" allowscriptaccess=\"always\" overstretch=\"true\"></embed></div>\n<h3>For Users</h3>\n<p>The biggest change in 3.4 is the <strong>theme customizer</strong> which allows you to play around with various looks and settings for your current theme or one you&#8217;re thinking about switching to without publishing those changes to the whole world. For themes that support it, you can change colors, backgrounds, and of course custom image headers. We have more planned for the customizer down the road.</p>\n<p>Throughout the rest of the admin you&#8217;ll notice tweaks to make your everyday life easier. For example, if you have lots of themes we&#8217;ve made it quicker to browse them all at once without paging. We&#8217;ve made it possible to use images from your media library to populate custom headers, and for you to choose the height and width of your header images.</p>\n<p>We&#8217;ve expanded our embed support to include tweets: just put a Twitter permalink on its own line in the post editor and we&#8217;ll turn it into a beautiful embedded Tweet. And finally, image captions have been improved to allow HTML, like links, in them.</p>\n<h3>For Developers</h3>\n<p>There are hundreds of under-the-hood improvements in this release, notably in the XML-RPC, themes, and custom header APIs, and significant performance improvements in WP_Query and the translation system. <a href=\"http://codex.wordpress.org/Version_3.4\">The Codex has a pretty good summary of the developer features</a>, and you can always <a href=\"http://core.trac.wordpress.org/milestone/3.4\">dive into Trac directly</a>.</p>\n<p>We&#8217;ve also <a href=\"http://wpdevel.wordpress.com/2012/06/07/wordpress-3-4-field-guide-for-developers/\">put together a busy developer&#8217;s field guide to the new APIs in 3.4</a>.</p>\n<h3>It takes a village</h3>\n<p>Here are some of the fine folks who were involved in bringing 3.4 to the world:</p>\n<p><a href=\"http://profiles.wordpress.org/082net\">082net</a>, <a href=\"http://profiles.wordpress.org/aaroncampbell\">Aaron D. Campbell</a>, <a href=\"http://profiles.wordpress.org/kawauso\">Adam Harley</a>, <a href=\"http://profiles.wordpress.org/ajacommerce\">AJ Acevedo</a>, <a href=\"http://profiles.wordpress.org/akshayagarwal\">akshayagarwal</a>, <a href=\"http://profiles.wordpress.org/xknown\">Alex Concha</a>, <a href=\"http://profiles.wordpress.org/alexkingorg\">Alex King</a>, <a href=\"http://profiles.wordpress.org/viper007bond\">Alex Mills (Viper007Bond)</a>, <a href=\"http://profiles.wordpress.org/ampt\">ampt</a>, <a href=\"http://profiles.wordpress.org/sabreuse\">Amy Hendrix</a>, <a href=\"http://profiles.wordpress.org/andrea_r\">Andrea Rennick</a>, <a href=\"http://profiles.wordpress.org/nacin\">Andrew Nacin</a>, <a href=\"http://profiles.wordpress.org/azaozz\">Andrew Ozz</a>, <a href=\"http://profiles.wordpress.org/andrewryno\">Andrew Ryno</a>, <a href=\"http://profiles.wordpress.org/andy\">Andy Skelton</a>, <a href=\"http://profiles.wordpress.org/arieputranto\">Arie Putranto</a>, <a href=\"http://profiles.wordpress.org/filosofo\">Austin Matzko</a>, <a href=\"http://profiles.wordpress.org/barry\">Barry</a>, <a href=\"http://profiles.wordpress.org/benchapman\">BenChapman</a>, <a href=\"http://profiles.wordpress.org/husobj\">Ben Huson</a>, <a href=\"http://profiles.wordpress.org/benbalter\">Benjamin J. Balter</a>, <a href=\"http://profiles.wordpress.org/billerickson\">Bill Erickson</a>, <a href=\"http://profiles.wordpress.org/bananastalktome\">Billy (bananastalktome)</a>, <a href=\"http://profiles.wordpress.org/boonebgorges\">Boone Gorges</a>, <a href=\"http://profiles.wordpress.org/camiloclc\">camiloclc</a>, <a href=\"http://profiles.wordpress.org/casben79\">casben79</a>, <a href=\"http://profiles.wordpress.org/caspie\">Caspie</a>, <a href=\"http://profiles.wordpress.org/ceefour\">ceefour</a>, <a href=\"http://profiles.wordpress.org/cheald\">cheald</a>, <a href=\"http://profiles.wordpress.org/chellycat\">chellycat</a>, <a href=\"http://profiles.wordpress.org/chexee\">Chelsea Otakan</a>, <a href=\"http://profiles.wordpress.org/chipbennett\">Chip Bennett</a>, <a href=\"http://profiles.wordpress.org/c3mdigital\">Chris Olbekson</a>, <a href=\"http://profiles.wordpress.org/coenjacobs\">Coen Jacobs</a>, <a href=\"http://profiles.wordpress.org/scribu\">Cristi Burc&#259;</a>, <a href=\"http://profiles.wordpress.org/cyapow\">Cyapow</a>, <a href=\"http://profiles.wordpress.org/djcp\">Dan Collis-Puro</a>, <a href=\"http://profiles.wordpress.org/danielbachhuber\">Daniel Bachhuber</a>, <a href=\"http://profiles.wordpress.org/convissor\">Daniel Convissor</a>, <a href=\"http://profiles.wordpress.org/redsweater\">Daniel Jalkut (Red Sweater)</a>, <a href=\"http://profiles.wordpress.org/daniloercoli\">daniloercoli</a>, <a href=\"http://profiles.wordpress.org/koopersmith\">Daryl Koopersmith</a>, <a href=\"http://profiles.wordpress.org/dgwyer\">David Gwyer</a>, <a href=\"http://profiles.wordpress.org/deltafactory\">deltafactory</a>, <a href=\"http://profiles.wordpress.org/demetris\">demetris</a>, <a href=\"http://profiles.wordpress.org/dd32\">Dion Hulse</a>, <a href=\"http://profiles.wordpress.org/dllh\">dllh</a>, <a href=\"http://profiles.wordpress.org/ocean90\">Dominik Schilling</a>, <a href=\"http://profiles.wordpress.org/dougwrites\">Doug Provencio</a>, <a href=\"http://profiles.wordpress.org/drewapicture\">Drew Jaynes (DrewAPicture)</a>, <a href=\"http://profiles.wordpress.org/ebababi\">ebababi</a>, <a href=\"http://profiles.wordpress.org/edward-mindreantre\">edward-mindreantre</a>, <a href=\"http://profiles.wordpress.org/emhr\">emhr</a>, <a href=\"http://profiles.wordpress.org/empireoflight\">Empireoflight</a>, <a href=\"http://profiles.wordpress.org/ericlewis\">Eric Andrew Lewis</a>, <a href=\"http://profiles.wordpress.org/ericmann\">Eric Mann</a>, <a href=\"http://profiles.wordpress.org/ejdanderson\">Evan Anderson</a>, <a href=\"http://profiles.wordpress.org/evansolomon\">Evan Solomon</a>, <a href=\"http://profiles.wordpress.org/fredwu\">Fred Wu</a>, <a href=\"http://profiles.wordpress.org/ounziw\">Fumito Mizuno</a>, <a href=\"http://profiles.wordpress.org/garyc40\">Gary Cao</a>, <a href=\"http://profiles.wordpress.org/garyj\">Gary Jones</a>, <a href=\"http://profiles.wordpress.org/gautamgupta\">Gautam</a>, <a href=\"http://profiles.wordpress.org/soulseekah\">Gennady Kovshenin</a>, <a href=\"http://profiles.wordpress.org/mamaduka\">George Mamadashvili</a>, <a href=\"http://profiles.wordpress.org/georgestephanis\">George Stephanis</a>, <a href=\"http://profiles.wordpress.org/webord\">Gustavo Bordoni</a>, <a href=\"http://profiles.wordpress.org/hearvox\">hearvox</a>, <a href=\"http://profiles.wordpress.org/helenyhou\">Helen Hou-Sandi</a>, <a href=\"http://profiles.wordpress.org/hugobaeta\">Hugo Baeta</a>, <a href=\"http://profiles.wordpress.org/iandstewart\">Ian Stewart</a>, <a href=\"http://profiles.wordpress.org/insertvisionhere\">insertvisionhere</a>, <a href=\"http://profiles.wordpress.org/ipstenu\">Ipstenu</a>, <a href=\"http://profiles.wordpress.org/master-jake\">Jacob Chappell</a>, <a href=\"http://profiles.wordpress.org/jane\">Jane Wells</a>, <a href=\"http://profiles.wordpress.org/japh\">Japh</a>, <a href=\"http://profiles.wordpress.org/jaquers\">jaquers</a>, <a href=\"http://profiles.wordpress.org/jarretc\">JarretC</a>, <a href=\"http://profiles.wordpress.org/jeremyclarke\">jeremyclarke</a>, <a href=\"http://profiles.wordpress.org/jeremyfelt\">Jeremy Felt</a>, <a href=\"http://profiles.wordpress.org/jayjdk\">Jesper Johansen (Jayjdk)</a>, <a href=\"http://profiles.wordpress.org/jiehanzheng\">Jiehan Zheng</a>, <a href=\"http://profiles.wordpress.org/intoxstudio\">Joachim Jensen (Intox Studio)</a>, <a href=\"http://profiles.wordpress.org/jkudish\">Joachim Kudish (jkudish)</a>, <a href=\"http://profiles.wordpress.org/johnbillion\">John Blackbourn (johnbillion)</a>, <a href=\"http://profiles.wordpress.org/aldenta\">John Ford</a>, <a href=\"http://profiles.wordpress.org/johnjamesjacoby\">John James Jacoby</a>, <a href=\"http://profiles.wordpress.org/duck_\">Jon Cave</a>, <a href=\"http://profiles.wordpress.org/joostdevalk\">Joost de Valk</a>, <a href=\"http://profiles.wordpress.org/koke\">Jorge Bernal</a>, <a href=\"http://profiles.wordpress.org/josephscott\">Joseph Scott</a>, <a href=\"http://profiles.wordpress.org/devesine\">Justin</a>, <a href=\"http://profiles.wordpress.org/justindgivens\">Justin Givens</a>, <a href=\"http://profiles.wordpress.org/trepmal\">Kailey Lampert (trepmal)</a>, <a href=\"http://profiles.wordpress.org/kenan3008\">Kenan Dervisevic</a>, <a href=\"http://profiles.wordpress.org/kovshenin\">Konstantin Kovshenin</a>, <a href=\"http://profiles.wordpress.org/kobenland\">Konstantin Obenland</a>, <a href=\"http://profiles.wordpress.org/klagraff\">Kristopher Lagraff</a>, <a href=\"http://profiles.wordpress.org/kurtpayne\">Kurt Payne</a>, <a href=\"http://profiles.wordpress.org/lancewillett\">Lance Willett</a>, <a href=\"http://profiles.wordpress.org/lardjo\">Lardjo</a>, <a href=\"http://profiles.wordpress.org/leewillis77\">Lee Willis (leewillis77)</a>, <a href=\"http://profiles.wordpress.org/linuxologos\">linuxologos</a>, <a href=\"http://profiles.wordpress.org/latz\">Lutz Schroer</a>, <a href=\"http://profiles.wordpress.org/settle\">Mantas Malcius</a>, <a href=\"http://profiles.wordpress.org/netweblogic\">Marcus</a>, <a href=\"http://profiles.wordpress.org/markjaquith\">Mark Jaquith</a>, <a href=\"http://profiles.wordpress.org/markoheijnen\">Marko Heijnen</a>, <a href=\"http://profiles.wordpress.org/markauk\">Mark Rowatt Anderson</a>, <a href=\"http://profiles.wordpress.org/matveb\">Matias Ventura</a>, <a href=\"http://profiles.wordpress.org/sivel\">Matt Martz</a>, <a href=\"http://profiles.wordpress.org/mattonomics\">mattonomics</a>, <a href=\"http://profiles.wordpress.org/iammattthomas\">Matt Thomas</a>, <a href=\"http://profiles.wordpress.org/mattwiebe\">Matt Wiebe</a>, <a href=\"http://profiles.wordpress.org/mattyrob\">MattyRob</a>, <a href=\"http://profiles.wordpress.org/maxcutler\">Max Cutler</a>, <a href=\"http://profiles.wordpress.org/merty\">Mert Yazicioglu</a>, <a href=\"http://profiles.wordpress.org/mgolawala\">mgolawala</a>, <a href=\"http://profiles.wordpress.org/mdawaffe\">Michael Adams (mdawaffe)</a>, <a href=\"http://profiles.wordpress.org/tw2113\">Michael Beckwith</a>, <a href=\"http://profiles.wordpress.org/mfields\">Michael Fields</a>, <a href=\"http://profiles.wordpress.org/mikeschinkel\">Mike Schinkel</a>, <a href=\"http://profiles.wordpress.org/dh-shredder\">Mike Schroder</a>, <a href=\"http://profiles.wordpress.org/toppa\">Mike Toppa</a>, <a href=\"http://profiles.wordpress.org/dimadin\">Milan Dinic</a>, <a href=\"http://profiles.wordpress.org/mitchoyoshitaka\">mitcho (Michael Yoshitaka Erlewine)</a>, <a href=\"http://profiles.wordpress.org/batmoo\">Mohammad Jangda</a>, <a href=\"http://profiles.wordpress.org/mrtorrent\">mrtorrent</a>, <a href=\"http://profiles.wordpress.org/namely\">Name.ly</a>, <a href=\"http://profiles.wordpress.org/Nao\">Naoko McCracken</a>, <a href=\"http://profiles.wordpress.org/alex-ye\">Nashwan Doaqan</a>, <a href=\"http://profiles.wordpress.org/niallkennedy\">Niall 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time!</p>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:36:\"http://wellformedweb.org/CommentAPI/\";a:1:{s:10:\"commentRss\";a:1:{i:0;a:5:{s:4:\"data\";s:45:\"http://wordpress.org/news/2012/06/green/feed/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:38:\"http://purl.org/rss/1.0/modules/slash/\";a:1:{s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:1:\"0\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:5;a:6:{s:4:\"data\";s:45:\"\n		\n		\n		\n		\n		\n				\n		\n\n		\n		\n				\n			\n		\n		\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:5:{s:0:\"\";a:7:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:33:\"WordPress 3.4 Release Candidate 3\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:68:\"http://wordpress.org/news/2012/06/wordpress-3-4-release-candidate-3/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:77:\"http://wordpress.org/news/2012/06/wordpress-3-4-release-candidate-3/#comments\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Tue, 12 Jun 2012 00:30:14 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But if you think you&#8217;ve found a bug, you can post to the <a href=\"http://wordpress.org/support/forum/alphabeta\">Alpha/Beta area</a> in the support forums, or file a bug report on <a href=\"http://core.trac.wordpress.org/\">WordPress Trac</a>.</p>\n<p>To test WordPress 3.4, try the <a href=\"http://wordpress.org/extend/plugins/wordpress-beta-tester/\">WordPress Beta Tester</a> plugin (you’ll want &#8220;bleeding edge nightlies&#8221;). Or you can <a href=\"http://wordpress.org/wordpress-3.4-RC3.zip\">download the release candidate here</a> (zip). Be sure to visit <strong><img style=\"vertical-align: text-top\" src=\"http://wordpress.org/wp-content/themes/twentyten/images/wordpress.png\" alt=\"\" /> → About</strong> for an updated list of features and under-the-hood changes. As a reminder: We’ve published some resources on the <a href=\"http://wpdevel.wordpress.com/2012/06/07/wordpress-3-4-field-guide-for-developers/\">development blog</a> to help plugin and theme developers prepare.</p>\n<p><em>The new live preview<br />\nNearing perfection, and yet?<br />\nNot yet. RC3</em></p>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:36:\"http://wellformedweb.org/CommentAPI/\";a:1:{s:10:\"commentRss\";a:1:{i:0;a:5:{s:4:\"data\";s:73:\"http://wordpress.org/news/2012/06/wordpress-3-4-release-candidate-3/feed/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:38:\"http://purl.org/rss/1.0/modules/slash/\";a:1:{s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:1:\"0\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:6;a:6:{s:4:\"data\";s:48:\"\n		\n		\n		\n		\n		\n				\n		\n		\n\n		\n		\n				\n			\n		\n		\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:5:{s:0:\"\";a:7:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:33:\"WordPress 3.4 Release Candidate 2\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:68:\"http://wordpress.org/news/2012/06/wordpress-3-4-release-candidate-2/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:77:\"http://wordpress.org/news/2012/06/wordpress-3-4-release-candidate-2/#comments\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Thu, 07 Jun 2012 02:48:58 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:3:{i:0;a:5:{s:4:\"data\";s:11:\"Development\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:1;a:5:{s:4:\"data\";s:8:\"Releases\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:2;a:5:{s:4:\"data\";s:7:\"Testing\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:33:\"http://wordpress.org/news/?p=2318\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:331:\"The second release candidate for WordPress 3.4 is now available. 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Since RC1, we&#8217;ve made a <a href=\"http://core.trac.wordpress.org/log/?action=stop_on_copy&amp;mode=stop_on_copy&amp;rev=21018&amp;stop_rev=20949&amp;limit=500\">few dozen final changes</a>.</p>\n<p>Our goal is to release WordPress 3.4 early next week, so plugin and theme authors, this is likely <strong>your last chance to test your plugins and themes to find any compatibility issues before the final release</strong>. We&#8217;ve published some resources on the <a href=\"http://wpdevel.wordpress.com/2012/06/07/wordpress-3-4-field-guide-for-developers/\">development blog</a> to help you prepare.</p>\n<p>If you think you’ve found a bug, you can post to the <a href=\"http://wordpress.org/support/forum/alphabeta\">Alpha/Beta area</a> in the support forums. Or, if you’re comfortable writing a reproducible bug report, <a href=\"http://core.trac.wordpress.org/\">file one on WordPress Trac</a>. Known issues that crop up will be listed <a href=\"http://core.trac.wordpress.org/report/6\">here</a>, but we&#8217;re hoping for a quiet few days so we can get some great features into your hands next week!</p>\n<p>To test WordPress 3.4, try the <a href=\"http://wordpress.org/extend/plugins/wordpress-beta-tester/\">WordPress Beta Tester</a> plugin (you’ll want &#8220;bleeding edge nightlies&#8221;). Or you can <a href=\"http://wordpress.org/wordpress-3.4-RC2.zip\">download the release candidate here</a> (zip). Be sure to visit <strong><img src=\"http://wordpress.org/wp-content/themes/twentyten/images/wordpress.png\" alt=\"\" style=\"vertical-align:text-top\" /> &rarr; About</strong> for an updated list of features and under-the-hood changes.</p>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:36:\"http://wellformedweb.org/CommentAPI/\";a:1:{s:10:\"commentRss\";a:1:{i:0;a:5:{s:4:\"data\";s:73:\"http://wordpress.org/news/2012/06/wordpress-3-4-release-candidate-2/feed/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:38:\"http://purl.org/rss/1.0/modules/slash/\";a:1:{s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:1:\"0\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:7;a:6:{s:4:\"data\";s:48:\"\n		\n		\n		\n		\n		\n				\n		\n		\n\n		\n		\n				\n			\n		\n		\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:5:{s:0:\"\";a:7:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"WordPress 3.4 Release Candidate\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:66:\"http://wordpress.org/news/2012/05/wordpress-3-4-release-candidate/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:75:\"http://wordpress.org/news/2012/05/wordpress-3-4-release-candidate/#comments\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Sun, 27 May 2012 17:18:30 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:3:{i:0;a:5:{s:4:\"data\";s:11:\"Development\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:1;a:5:{s:4:\"data\";s:8:\"Releases\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:2;a:5:{s:4:\"data\";s:7:\"Testing\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:33:\"http://wordpress.org/news/?p=2303\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:130:\"The first release candidate (RC1) for WordPress 3.4 is now available. If you haven’t tested WordPress 3.4 yet, now is the time! \";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:12:\"Andrew Nacin\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:1871:\"<p>The first release candidate (RC1) for WordPress 3.4 is now available.</p>\n<p>An RC comes after the beta period and before final release. We think we&#8217;re done, but with millions of users and thousands of plugins and themes, it&#8217;s possible we&#8217;ve missed something. So if you haven’t tested WordPress 3.4 yet, now is the time! Please though, not on your live site unless you’re adventurous.</p>\n<p>With more than <a href=\"http://core.trac.wordpress.org/milestone/3.4\">500 tickets closed</a>, there are quite a few changes. <strong>Plugin and theme authors,</strong> please test your plugins and themes now, so that if there is a compatibility issue, we can figure it out before the final release.</p>\n<p>If you are testing the release candidate and think you&#8217;ve found a bug, please post to the <a href=\"http://wordpress.org/support/forum/alphabeta/\">Alpha/Beta area in the support forums</a>. If any known issues crop up, you’ll be able to <a href=\"http://core.trac.wordpress.org/report/5\">find them here</a>.</p>\n<p>To test WordPress 3.4, try the <a href=\"http://wordpress.org/extend/plugins/wordpress-beta-tester/\">WordPress Beta Tester</a> plugin (you&#8217;ll want &#8220;bleeding edge nightlies&#8221;). Or you can <a href=\"http://wordpress.org/wordpress-3.4-RC1.zip\">download the release candidate here (zip)</a>.</p>\n<p>If you&#8217;d like to know which levers to pull in your testing, visit the About page (<strong><img src=\"http://wordpress.org/wp-content/themes/twentyten/images/wordpress.png\" alt=\"\" style=\"vertical-align:text-top\" /> &rarr; About</strong> in the toolbar) and check out the list of features! You&#8217;ll definitely want to try the live theme previews.</p>\n<p><strong>Bonus:</strong> Happy birthday WordPress &#8212; <a href=\"http://wordpress.org/news/2003/05/wordpress-now-available/\">nine years old</a> today.</p>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:36:\"http://wellformedweb.org/CommentAPI/\";a:1:{s:10:\"commentRss\";a:1:{i:0;a:5:{s:4:\"data\";s:71:\"http://wordpress.org/news/2012/05/wordpress-3-4-release-candidate/feed/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:38:\"http://purl.org/rss/1.0/modules/slash/\";a:1:{s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:1:\"0\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:8;a:6:{s:4:\"data\";s:42:\"\n		\n		\n		\n		\n		\n				\n\n		\n		\n				\n			\n		\n		\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:5:{s:0:\"\";a:7:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:26:\"Plugin Directory Refreshed\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:52:\"http://wordpress.org/news/2012/05/plugins-refreshed/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:61:\"http://wordpress.org/news/2012/05/plugins-refreshed/#comments\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Sat, 19 May 2012 18:56:27 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:1:{i:0;a:5:{s:4:\"data\";s:4:\"Meta\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:33:\"http://wordpress.org/news/?p=2291\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:333:\"Been hanging out with a few WordPress.org hackers &#8212; Scott, Nacin, and Otto &#8212; the last few days in a BBQ-fueled haze of hacking to make plugin directory better. There are over 19,000 plugins listed and they&#8217;re really the heart and soul of WordPress for many people, so they deserve a little tender loving care. [...]\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:14:\"Matt Mullenweg\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:3324:\"<p>Been hanging out with a few WordPress.org hackers &#8212; Scott, Nacin, and Otto &#8212; the last few days in a BBQ-fueled haze of hacking to make plugin directory better. There are over <a href=\"http://wordpress.org/extend/plugins/\">19,000 plugins listed</a> and they&#8217;re really the heart and soul of WordPress for many people, so they deserve a little tender loving care. Here&#8217;s a quick before and after snapshot you can zoom in on to see a visual overview of some of the changes:</p>\n<p><a href=\"http://wpdotorg.files.wordpress.com/2012/05/contact-form-7.png\"><img src=\"http://s2.wp.com/imgpress?resize=690,350&amp;url=http://wpdotorg.files.wordpress.com/2012/05/contact-form-7.png&amp;unsharpmask=80,0.5,3\" alt=\"\" /></a></p>\n<p>Our first focus was around improving the discussion and support around plugins.</p>\n<p>You&#8217;ll now notice that threads about a plugin are pulled directly into a &#8220;support&#8221; tab on the plugin page &#8212; each plugin has its own forum. We&#8217;ve made authors much more prominent and with bigger Gravatars and better placement, so you can get a sense of who made the plugin you&#8217;re using. And finally to show how active and well-supported a plugin is, you can see  &#8221;16 of 75 support threads in the last two weeks have been resolved.&#8221; Finally, if you&#8217;re logged in you get access to the new &#8220;favorites&#8221; feature that lets you mark the plugins you use the most so you can share them on your profile page and find them quickly later. We soft-launched favorites a few days ago and there have already been 2,000 saved!</p>\n<p>If you&#8217;re a plugin author, we&#8217;ve started with a short threshold (2 weeks) for the resolved stats so it&#8217;s easy to catch up and stay on top of it. (It&#8217;ll eventually go to two months.) You also now have the ability to set stickies on your plugin forum to put FAQs or important information at the top, and of course any person you put as a committer on the plugin will have moderation access. People on the forum tag will see your custom header and links to the other resources attached to your plugin.</p>\n<p>We&#8217;ve tightened up the styling a bit on the forums and plugin pages, though still some cleanups to do there. Some older improvements you might have missed, but are still useful for users and developers alike:</p>\n<ul>\n<li>&#8220;Plugin headers&#8221; or those cool graphics you see at the top of plugin pages have really taken off, there are over 1,600 active now.</li>\n<li>You can now subscribe to get an email whenever a commit is made to a plugin repository even if it isn&#8217;t yours. There is no better way to follow the development of your favorite plugins. There&#8217;s nothing like the smell of fresh changesets in the morning.</li>\n<li>Behind the scenes, we&#8217;ve dramatically ramped up proactive scanning of the entire repository to help authors fix security and other problems they might not even know about yet. The quality level of the repo has gone way, way up.</li>\n</ul>\n<p>All of this will continue to evolve as we get feedback and see usage, but we&#8217;re happy to have been able to make some key improvements in just a few days while hanging out in Memphis. (This is why WordCamps usually have BBQ &#8212; it imparts magical coding powers.)</p>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:36:\"http://wellformedweb.org/CommentAPI/\";a:1:{s:10:\"commentRss\";a:1:{i:0;a:5:{s:4:\"data\";s:57:\"http://wordpress.org/news/2012/05/plugins-refreshed/feed/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:38:\"http://purl.org/rss/1.0/modules/slash/\";a:1:{s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:1:\"0\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:9;a:6:{s:4:\"data\";s:45:\"\n		\n		\n		\n		\n		\n				\n		\n\n		\n		\n				\n			\n		\n		\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:5:{s:0:\"\";a:7:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:47:\"Calling All Contributors: Community Summit 2012\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:81:\"http://wordpress.org/news/2012/05/calling-all-contributors-community-summit-2012/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:90:\"http://wordpress.org/news/2012/05/calling-all-contributors-community-summit-2012/#comments\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Tue, 15 May 2012 22:36:46 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:2:{i:0;a:5:{s:4:\"data\";s:9:\"Community\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:1;a:5:{s:4:\"data\";s:6:\"Events\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:33:\"http://wordpress.org/news/?p=2278\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:334:\"Each year, the WordPress core development team meets in person for a week to work together and discuss the vision for WordPress in the coming year. As annual events go, it&#8217;s easily my favorite. Don&#8217;t get me wrong, I love attending WordCamps and local WordPress meetups (which are awesome and you should try to attend [...]\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:10:\"Jane Wells\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:5345:\"<p>Each year, the WordPress core development team meets in person for a week to work together and discuss the vision for WordPress in the coming year. As annual events go, it&#8217;s easily my favorite. Don&#8217;t get me wrong, I love attending <a title=\"WordCamp Central\" href=\"http://wordcamp.org\">WordCamps</a> and local <a title=\"WordPress on Meetup.com\" href=\"http://wordpress.meetup.com/\">WordPress meetups</a> (which are awesome and you should try to attend if you are able), but at the core team meetup, the focus on working together and getting things done is unique, as is the experience of every person in the room being so highly qualified. This year, instead of just planning a core team meetup, I&#8217;m aiming a little higher and shooting for a full-on contributor/community summit.</p>\n<p>Core code isn&#8217;t the only way to contribute to the WordPress project. We have an active <a title=\"Theme Review Team blog\" href=\"http://make.wordpress.org/themes/\">theme review team</a>, <a href=\"http://wordpress.org/support/\">support forum</a> volunteers, people writing <a href=\"http://codex.wordpress.org/Main_Page\">documentation</a>, plugin managers, community event organizers, translators, and more. The teams have been siloed for too long, so we&#8217;ve recently begun the process of bringing them together by having teams elect representatives to facilitate more communication between the contributor groups. These reps will form the nucleus of the contributor summit now being planned for a long weekend at the end of October in Tybee Island, GA. This is completely different from a WordCamp. It will be a combination of co-working, unconference, and discussions among the project leaders, and participation will be by invitation.</p>\n<p>In addition to bringing together the active contributor team reps to work together, I think it&#8217;s important to include community members who don&#8217;t fall into that category (at least not yet!). Successful WordPress-based business, authors of popular plugins and themes, and people using WordPress in unexpected but intriguing ways should have a place at the table, too. That said, part of the magic of the core team meetup is the small size; it allows every voice not only to be heard, but to engage. Since this is my first attempt at bringing together so many groups and points of view, I want to try and keep it small enough to retain that personal atmosphere while at the same time ensuring that the best possible mix of people and businesses in the WordPress ecosystem is represented. This is where you come in!</p>\n<p>Taking a cue from events with limited availability like <a title=\"AdaCamp\" href=\"http://dc.adacamp.org/\">AdaCamp</a> (attendance) and the <a title=\"jQuery Conference\" href=\"http://events.jquery.org/2012/sf/\">jQuery conference</a> (speaker roster), I want you to <a title=\"Nomination survey\" href=\"http://wordpressdotorg.polldaddy.com/s/2012-community-summit-nominations\">nominate people and/or WordPress-based businesses to participate in the summit</a>. Yes, you can nominate yourself.* You can nominate up to 10 additional people &#8212; be prepared to provide URLs and the reason you think they should participate. You can also nominate up to 10 WordPress-based businesses without naming individual people, so if there&#8217;s a theme or hosting company (for example) that you think should be there, you don&#8217;t need to go looking for employee names. This nomination process will hopefully ensure that we don&#8217;t overlook someone who is making a difference in our community when it comes time to issue invitations.</p>\n<p>Nominations will be open for a week, after which <a href=\"http://wordpressdotorg.polldaddy.com/s/2012-community-summit-nominations\">the survey</a> will be closed and the process of analyzing the results** will begin. The nominations process will lead to invitations in June, confirmations in July, planning in August and September, and the summit itself in October. Hopefully we can stream and/or record some of the activity to share online at <a href=\"http://wordpress.tv\">WordPress.tv</a>. Additional invitations may be extended up until the event if there are people/businesses that become more active in the community. 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22 Aug 2012 13:26:41 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:1:{i:0;a:5:{s:4:\"data\";s:9:\"WordPress\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:25:\"http://yoast.com/?p=45944\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:813:\"<p>On any bigger site, you&#8217;ll get archive pages of some sort. 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With the introduction of <a\nhref=\"http://yoast.com/rel-next-prev-paginated-archives/\">rel=&#8221;next&#8221; and rel=&#8221;previous&#8221;</a>, sites that have implemented this well will be getting more visitors to the first page of a paginated series of archives anyway, but we still don&#8217;t want to show the same content on multiple pages.</p><p>You might have noticed this line of code in the Genesis examples above:</p><pre class=\"brush: php; title: ; notranslate\">if( get_query_var( \'paged\' ) )\nreturn;</pre><p>This does exactly that: prevent the duplicate content.</p><h2>Styling the archive introduction text</h2><p>You should make sure that your introductory text for your archive really stands out. Remember, it&#8217;s not &#8220;just&#8221; there for SEO reasons, it&#8217;s there because people will read it! It&#8217;s very tempting to make it look just like another post, but you should take a bit more time and style it properly.</p><p>I personally like the way we&#8217;ve done that in our recent redesign, this is for instance what the <a\nhref=\"http://yoast.com/cat/wordpress/\">WordPress category</a> intro looks like:</p><p><img\nclass=\"alignnone size-full wp-image-45947\" title=\"WordPress category introduction\" src=\"http://cdn3.yoast.com/wp-content/uploads/2012/08/wordpress-category-introduction.png\" alt=\"WordPress category introduction\" width=\"560\" height=\"187\" /></p><p>Of course, the text for that introduction is a bit poor. I should probably do a much better job myself of explaining people where to go for what kinds of content, so I&#8217;ll get right on that once I finish this post&#8230; Which brings me to the last bit:</p><h2>HTML in category descriptions</h2><p>HTML in descriptions for categories, tags and custom taxonomies is currently disallow by default. 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It&#8217;s one of the services we expect to be there when we Google ourselves or other people. So when you Google yourself and instead of twitter.com, you&#8230;</p><p><a\nhref=\"http://yoast.com/relative-urls-issues/\">Why relative URLs should be forbidden for web developers</a> is a post by <a\nrel=\"author\" href=\"http://yoast.com/author/joost/\">Joost de Valk</a> on <a\nhref=\"http://yoast.com\">Yoast - Tweaking Websites</a>.A good WordPress blog needs good hosting, you don\'t want your blog to be slow, or, even worse, down, do you? Check out my thoughts on <a\nhref=\"http://yoast.com/wordpress-hosting/\">WordPress hosting</a>!</p>\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:13:\"Joost de Valk\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:10926:\"<p>Twitter is the website / web service most of us love and sometimes hate, a service that has become an integral part of most of our online identities. It&#8217;s one of the services we expect to be there when we Google ourselves or other people. So when you Google yourself and instead of twitter.com, you see a weird result, you think &#8220;huh&#8221;. Then, when you&#8217;re like me, you try to figure out what caused that and once you figure it, you think &#8220;d0h!&#8221;. You&#8217;d think the people at Twitter would know better than to use relative URLs or even worse, a HOST header to determine the domain, resulting in this result when you search for my name:</p><p><img\nclass=\"aligncenter size-full wp-image-45910\" title=\"yoast - twitter\" src=\"http://cdn.yoast.com/wp-content/uploads/2012/08/yoast-twitter.png\" alt=\"yoast - twitter\" width=\"522\" height=\"83\" /></p><p>Relative URLs stink. They really do. All sorts of SEO problems on the web are caused by the use of relative URLs in links, canonicals and more. We find issues with them in our <a\nhref=\"http://yoast.com/hire-me/website-review/\">website reviews</a> on a regular basis, but as you can see bigger sites like Twitter also have massive issues because of them. I&#8217;ll try to explain why you shouldn&#8217;t use them and what you could do instead, as it might be simple things like this that hold you back from performing well with your website.</p><h2>What are relative URLs?</h2><p>Relative URLs are all URLs that do not contain a fully qualified domain name and path, but instead just the path or a portion of the path. So when your website is example.com, you could be linking to your contact page from your homepage like this:</p><pre class=\"brush: xml; title: ; notranslate\">&lt;a href=&quot;contact.html&quot;&gt;Contact&lt;/a&gt;</pre><p>And back to your homepage from your contact page like this:</p><pre class=\"brush: xml; title: ; notranslate\">&lt;a href=&quot;/&quot;&gt;Home&lt;/a&gt;</pre><p>The / refers to the directory / on the domain. So even when you&#8217;re three levels deep in a directory structure, linking to / would link to the frontpage. Lastly, when you&#8217;re on the corporate page of your about section, for instance <em>example.com/about/corporate.html</em>, you could link to your contact page like this:</p><pre class=\"brush: xml; title: ; notranslate\">&lt;a href=&quot;../contact.html&quot;&gt;Contact&lt;/a&gt;</pre><p>All the resulting URLs are calculated by your browser based on the base URL. By default, this is the current URL that&#8217;s in your location bar, but using the <code>base</code> element, you could set it to something else, like this:</p><pre class=\"brush: xml; title: ; notranslate\">&lt;base href=&quot;http://www.example.com/subdirectory/&quot;&gt;</pre><p>Doing this would make the second link above, the link to /, resolve to <em>http://www.example.com/subdirectory/</em>.</p><p>This was all fine when HTML was invented and websites consisted of real static HTML pages in directory structures. Now though, most of the web is built with content management systems, changing URLs is easier and some URLs might behave differently than what you&#8217;d expect. Because of that, relative URLs can cause a few different types of issues, all of which can be pretty detrimental for your SEO and your server performance.</p><h3>Why are relative URLs still being used?</h3><p>Relative URLs are often used because developers have a test environment on another hostname and it makes it easy for them to move stuff between their test environment and their live environment. Other reasons include that it&#8217;s &#8220;just easier in website maintenance&#8221;. They&#8217;re also, in my opinion falsely, <a\nhref=\"http://www.websiteoptimization.com/speed/tweak/relative/\">promoted</a> by some websites about site speed because they&#8217;re &#8220;shorter&#8221; and thus &#8220;faster&#8221;.</p><p>In reality, all of these reasons are false when you look at the bigger picture. The few minutes a developer might save by using relative URLs are offset by countless hours an SEO might be spending to solve the issues caused.</p><h2>Some of the problems caused by relative URLs</h2><p>Issues caused by the use of relative URLs are vast and plentiful, and any seasoned SEO can probably give you a few examples of clients that have had huge losses because of them. Let me show you a couple of them:</p><h3>A completely indexed test environment</h3><p>When you have a menu structure that relies on relative URLs, one wrong link in your content to your test environment would cause the entire test environment to be spidered and indexed, causing massive <a\nhref=\"http://yoast.com/articles/duplicate-content/\">duplicate content issues</a>. This happens more often than you think, in fact, have you checked whether the test environment you used to test your last few development projects are indexed by Google? I bet some of you will now find out that they are indexed.</p><h3>Spider traps</h3><p>Most of the times I&#8217;ve found what we call &#8220;spider traps&#8221; they&#8217;re caused by wrongly used relative URLs. Let me show you an example: a site linking to ./example instead of ../example/, from the /contact/ page. A link to ./ means you&#8217;re linking to the current directory. When the current URL ends in /contact/ this means that a link to ./example/ resolves to /contact/example/. So clicking that link would take me to http://www.example.com/contact/example/, if your CMS is set up to serve the same page for /contact/example/ as it serves for /contact/, which is a <em>very</em> common case, you&#8217;ll now have a spider trap. Because that /content/example/ page also links to ./example/, which now resolves to /contact/example/example/, which then links to ./example/ again and thus links to /contact/example/example/example/ etc. etc. etc. You probably get the issue, and I hope you also understand why this could be <em>very</em> detrimental for your search engine rankings.</p><p>These kinds of issues are <em>very</em> easily found using a tool like <a\nhref=\"http://www.screamingfrog.co.uk/seo-spider/\">Screaming Frog</a>, which I think every webmaster should have in its arsenal.</p><h3>Relative canonical URLs</h3><p>Issues can also be caused by using relative canonical URLs. A <a\nhref=\"http://yoast.com/canonical-url-links/\">canonical URL</a> is supposed to link to the &#8220;perfect&#8221; URL for a piece of content on your website. If you use a relative link and also have a subdomain or test environment that&#8217;s indexed, you suddenly have several versions of a piece of content that all proclaim themselves as the canonical version of that piece of content&#8230; You can understand a search engine having a hard time dealing with this.</p><h4>A little knowledge is a dangerous thing&#8230;</h4><p>At Twitter, they figured out that they shouldn&#8217;t use relative canonicals. So a developer there thought he was smart and probably defined the domain part of the canonical URL using the HOST header information. This causes the very issue that I talked about in the introduction above, because now the IP result in the screenshot above has a canonical URL pointing to itself, causing Google to show Twitter&#8217;s IP&#8217;s in search results everywhere instead of the proper domain&#8230;</p><h3>Protocol-relative URLs</h3><p>Another issue is the so-called protocol relative URL. This is a URL that leaves of the http:// or https:// bit. This type of relative URL does have its uses, but it should not be deployed outside of those useful cases. The useful cases are when it&#8217;s used inside JavaScript or CSS, so files are served over the same protocol as the current page, especially because when you&#8217;re on a https URL, serving anything over http basically breaks the security. Using protocol relative URLs within links or canonical URLs is a <em>very bad idea</em> though, because you can still have duplicate content issues between http and https versions of a website.</p><h2>The solution</h2><p>WordPress core has this solution solved in a very nice way, using a couple of solutions:</p><h3>Absolute URLs everywhere</h3><p>Whenever WordPress outputs a URL, it&#8217;s always a full, absolute URL. For the domain name part of that it uses the domain you set in the General settings. This is the type of solution everyone should use: the domain name should be in a configuration file, this would allow you to still easily migrate between development environment and live environment by just using different configuration files.</p><h3>Canonical Redirects</h3><p>Whenever WordPress detects that you are on a specific article but are not using the proper &#8220;canonical&#8221; URL, it&#8217;ll try to 301 redirect you to the correct version. For the cases when it doesn&#8217;t detect this (it for instance ignores query parameters added to the URL), there is:</p><h3>The canonical link URL element</h3><p>When you&#8217;re on a single post or page, WordPress puts out a <a\nhref=\"http://yoast.com/canonical-url-links/\">canonical link element</a>, based on what the URL of the current article should be, irregardless of what&#8217;s in your browsers location bar. My <a\nhref=\"http://yoast.com/wordpress/seo/\">WordPress SEO plugin</a> extends this functionality to display canonical link elements just about everywhere within WordPress, and you should do this in your CMS too.</p><h2>Conclusion</h2><p>Twitter&#8217;s issue could be rather easily resolved, as we&#8217;ve discussed, by using proper absolute URLs everywhere in their code. There are no real good arguments against not doing that. While Twitter is not a direct e-commerce site and might not have the biggest of issues with losing a bit of traffic, I&#8217;ve had issues with relative URLs and relative canonicals at clients that have cost those clients upwards of a hundred thousand euro&#8217;s. The very small gain in web development time, if any, is never, ever, worth that.</p><p>So you should be using absolute URLs at all times, canonical redirects when possible and canonical link elements should ideally be on every page you serve out. 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This is undesirable as it means you&#8217;re not using tags to relate your posts together, which is what you should do. We usually tell them to optimize their tags but that&#8217;s easier to&#8230;</p><p><a\nhref=\"http://yoast.com/optimizing-tags/\">Tag Optimization for WordPress</a> is a post by <a\nrel=\"author\" href=\"http://yoast.com/author/joost/\">Joost de Valk</a> on <a\nhref=\"http://yoast.com\">Yoast - Tweaking Websites</a>.A good WordPress blog needs good hosting, you don\'t want your blog to be slow, or, even worse, down, do you? 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What you <em>should</em> be doing is merging multiple tags into one, adding more posts to a tag or delete &amp; redirect them to your homepage.</p><p>That&#8217;s not something you want to do manually, as it&#8217;s a lot of work. That&#8217;s why I built a tool called the Term Optimizer. This tool helps you find tags or other taxonomy terms that are used only once, or even less, and allows you to merge them, redirect them, etc.</p><h2>Optimize your WordPress Tags with the Term Optimizer</h2><p>It&#8217;s simple, once you&#8217;ve bought the file, you place it in your WordPress root directory, it needs to have <em>wp- load.php</em> in the same directory. You then open the URL and you&#8217;ll be seeing an interface like this (click for larger version):</p><p><a\nclass=\"thickbox\" href=\"http://cdn.yoast.com/wp-content/uploads/2012/07/Term-Optimizer-by-Yoast.png\"><img\nclass=\"alignnone size-large wp-image-45853\" title=\"Easy Tag Optimization with Term Optimizer by Yoast\" src=\"http://cdn.yoast.com/wp-content/uploads/2012/07/Term-Optimizer-by-Yoast-590x533.png\" alt=\"Easy Tag Optimization with Term Optimizer by Yoast\" width=\"580\" height=\"523\" /></a></p><p>By default it&#8217;ll search for all tags that are used less than 4 times. As you can see, there&#8217;s a checkbox before each post. If you check them and use the drop down in the top, you can choose from several actions:</p><p><img\nclass=\"aligncenter size-full wp-image-45855\" title=\"With selected tags, do the following: merge, delete &amp; redirect, shows posts with term, search &amp; tag\" src=\"http://cdn.yoast.com/wp-content/uploads/2012/07/with-selected-do.png\" alt=\"With selected tags, do the following: merge, delete &amp; redirect, shows posts with term, search &amp; tag\" width=\"372\" height=\"133\" /></p><p>If you choose merge and selected, you&#8217;ll be presented with a second screen that allows you to choose the tag you want to merge these tags with. Once that&#8217;s done, if your .htaccess file is writeable, the tool will automatically add the redirect lines to your .htaccess file.</p><p>Pressing delete will do something similar, you&#8217;ll be able to redirect to the homepage, to a category or to a custom URL:</p><p><img\nclass=\"aligncenter size-full wp-image-45849\" title=\"Delete &amp; redirect tag\" src=\"http://cdn2.yoast.com/wp-content/uploads/2012/07/delete-redirect-tag.png\" alt=\"Delete &amp; redirect tag\" width=\"312\" height=\"199\" /></p><p>This allows you to optimize your tags with only a few minutes / hours work, instead of having to get a developer to do all this work for you.</p><h2>Quickly Adding Tags to Posts</h2><p>Sometimes you realize that you should have created a certain tag and it&#8217;s now a lot of work to do that through the interface. 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It allows site owners to enhance the expanded tweets Twitter creates for their site, much in the same was as  OpenGraph tags give site owners the chance to determine what their posts &amp; pages will look like when shared on Facebook. In fact, Twitter chose to fall back to OpenGraph data when their specific tags aren&#8217;t being used, just as Google+ does.</p><p>A while back Alex posted about <a\nhref=\"http://yoast.com/facebook-open-graph-protocol/\">OpenGraph</a> here and users of my <a\nhref=\"http://yoast.com/wordpress/seo/\">WordPress SEO plugin</a> will have noticed that quite some development went into (and actually still goes into) the OpenGraph settings of that plugin. With this change, that development has been worth while even more. Google+, Facebook and Twitter now all use the basic OpenGraph tags like og:url, <code>og:description</code>, <code>og:title</code> and <code>og:image</code>.</p><p>This means that for a full Twitter Cards implementation, you only really need to add three lines to your site. For instance for every post <a\nhref=\"http://yoast.com/author/michiel/\">Michiel</a> writes on this site, we&#8217;d need to add this:</p><pre class=\"brush: xml; title: ; notranslate\">&lt;meta name=&quot;twitter:card&quot; value=&quot;summary&quot;&gt;\n&lt;meta name=&quot;twitter:site&quot; value=&quot;@yoast&quot;&gt;\n&lt;meta name=&quot;twitter:creator&quot; value=&quot;@michielheijmans&quot;&gt;</pre><p>All the other data would be taken from the OpenGraph metadata that&#8217;s already there. When I noticed this, I realized that the Twitter Card implementation for my SEO plugin would be a breeze; so I went ahead and build it. I&#8217;m currently waiting for access to their beta so I can test it, but the implementation is mostly done. It&#8217;ll add a Twitter contact field to every user&#8217;s profile using the <a\nhref=\"http://yoast.com/user-contact-fields-wordpress/\">method I wrote about a few days ago</a>. Next to that it&#8217;ll allow you to set a site Twitter account and check a box to say you want to include the data, that&#8217;s it. If you want to have a play, the code is already in the WordPress SEO trunk, so you can download it from the <a\nhref=\"http://wordpress.org/extend/plugins/wordpress-seo/developers/\">developers page</a>.</p><h2>What Twitter Cards mean for OpenGraph</h2><p>As you&#8217;ll understand, Twitter Cards made OpenGraph even more important than it already was. No site on the web should be without the basic OpenGraph meta data anymore. Microsoft recently announced <a\nhref=\"http://blogs.msdn.com/b/ie/archive/2012/05/14/sharing-links-from-ie10-on-windows-8.aspx\">suport for OpenGraph in IE10</a> in Windows 8 as well, which just adds another reason.</p><p>It makes sense too: the OpenGraph protocol is relatively easy yet allows for a bit more than just a meta description and title tag. So go forth and implement OpenGraph!</p><h2>Merge it all into one standard</h2><p>There are some things that obviously need to be worked on though. The fact that Twitter requires the <code>twitter:card</code> meta tag sort of annoys me, as it seems to me they could have just mapped the <code>og:type</code> meta tag for that, which would make implementation even easier. The same goes for the <code>og:url</code> meta tag, Facebook falls back to the <code>rel=canonical</code> element when it&#8217;s there and there is no <code>og:url</code> element, I&#8217;m hoping Twitter will do the same but they haven&#8217;t specified it yet.</p><p>In the <a\nhref=\"https://www.facebook.com/groups/opengraph/\">Facebook group</a> that discusses the Open Graph Protocol I already saw <a\nhref=\"https://www.facebook.com/groups/opengraph/permalink/447342028623970/\">Tantek Çelik say</a> what I was thinking:</p><blockquote><p>og:&#8230; twitter:&#8230; &#8211; it&#8217;s like vendor prefixes for meta tags! looks like a good opportunity to create a microformat based on commonalities among all this vendor-specific work.</p></blockquote><p>All I can say is: yes! Hell yes! 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A while back I got frustrated enough to have a look at how this was actually dealt with&#8230;</p><p><a\nhref=\"http://yoast.com/user-contact-fields-wordpress/\">User Contact Fields in WordPress</a> is a post by <a\nrel=\"author\" href=\"http://yoast.com/author/joost/\">Joost de Valk</a> on <a\nhref=\"http://yoast.com\">Yoast - Tweaking Websites</a>.A good WordPress blog needs good hosting, you don\'t want your blog to be slow, or, even worse, down, do you? Check out my thoughts on <a\nhref=\"http://yoast.com/wordpress-hosting/\">WordPress hosting</a>!</p>\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:13:\"Joost de Valk\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:3157:\"<p>WordPress comes with a &#8220;default&#8221; set of user contact fields, which has always looked random to me: AIM, Yahoo IM and Jabber / Google Talk, instead of what I&#8217;d want to have there: Twitter, Facebook and Google+. A while back I got frustrated enough to have a look at how this was actually dealt with in the backend of WordPress, and fix it, so in WordPress 2.9 an API was added as a result of ticket <a\nhref=\"http://core.trac.wordpress.org/ticket/10240\">#10240</a>.</p><p>This change allowed for developers to add user contact fields in a very simple way. The example code below adds Twitter and removes Yahoo IM, and yes, this is all the code that&#8217;s needed to do it:</p><pre class=\"brush: php; title: ; notranslate\">function add_twitter_contactmethod( $contactmethods ) {\n  // Add Twitter\n  if ( !isset( $contactmethods[\'twitter\'] ) )\n    $contactmethods[\'twitter\'] = \'Twitter\';\n\n  // Remove Yahoo IM\n  if ( isset( $contactmethods[\'yim\'] ) )\n    unset( $contactmethods[\'yim\'] );\n\n  return $contactmethods;\n}\nadd_filter( \'user_contactmethods\', \'add_twitter_contactmethod\', 10, 1 );</pre><p>Easy does it, right? Retrieving the user contact field isn&#8217;t much harder either, for example, if you&#8217;re on a singular page, use the following code:</p><pre class=\"brush: php; title: ; notranslate\">if ( is_singular() ) {\n  global $post;\n  $twitter = get_the_author_meta( \'twitter\', $post-&gt;post_author );\n}</pre><p>And there you have it! My <a\nhref=\"http://yoast.com/wordpress/seo/\">WordPress SEO plugin</a> uses this exact method to add a Google+ profile field for users to be used in conjunction with the <a\nhref=\"http://yoast.com/highlighting-wordpress-authors-search/\">author highlighting</a> features of Google. If you&#8217;d want to echo the Google+ user contact field that plugin creates, do the following:</p><pre class=\"brush: php; title: ; notranslate\">if ( is_singular() ) {\n  global $post;\n  the_author_meta( \'googleplus\', $post-&gt;post_author );\n}</pre><p>As you can see this uses <code>the_author_meta</code> instead of <code>get_the_author_meta</code>. The <code>$post</code> global and the <code>$post-&gt;post_author</code> reference would strictly speaking not even be needed as they&#8217;re called from the global otherwise within the function, but this might prevent issues with retrieving the wrong user contact fields.</p><p>That&#8217;s it! Now you can add and remove user contact fields as you wish. You can do this in your theme&#8217;s <em>functions.php</em> or in a plugin, be sure to add the <code>isset</code> code around it to prevent notices though!</p><p><a\nhref=\"http://yoast.com/user-contact-fields-wordpress/\">User Contact Fields in WordPress</a> is a post by <a\nrel=\"author\" href=\"http://yoast.com/author/joost/\">Joost de Valk</a> on <a\nhref=\"http://yoast.com\">Yoast - Tweaking Websites</a>.A good WordPress blog needs good hosting, you don\'t want your blog to be slow, or, even worse, down, do you? 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A few weeks back I did a series of bug fix updates and while doing that I noticed there where things that were really bugging me in the plugin. Everybody seemed to focus on the settings and hardly anyone was working with the snippet preview and&#8230;</p><p><a\nhref=\"http://yoast.com/wordpress-seo-1-2/\">WordPress SEO 1.2 &#8211; Major Upgrade</a> is a post by <a\nrel=\"author\" href=\"http://yoast.com/author/joost/\">Joost de Valk</a> on <a\nhref=\"http://yoast.com\">Yoast - Tweaking Websites</a>.A good WordPress blog needs good hosting, you don\'t want your blog to be slow, or, even worse, down, do you? Check out my thoughts on <a\nhref=\"http://yoast.com/wordpress-hosting/\">WordPress hosting</a>!</p>\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:13:\"Joost de Valk\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:8046:\"<p>My WordPress SEO plugin has been updated to 1.2. A few weeks back I did a series of bug fix updates and while doing that I noticed there where things that were <em>really</em> bugging me in the plugin. Everybody seemed to focus on the settings and hardly anyone was working with the snippet preview and the page analysis functionality, in my opinion the most important pieces of the plugin. This update will try and gently push you to use that functionality more.</p><p>Next to that, I also did a major overhaul of the two most important settings pages, so let&#8217;s discuss these changes first:</p><h2>The new SEO settings pages</h2><p>The plugin used to have a &#8220;Titles&#8221; and an &#8220;Indexation&#8221; page. That was confusing as the titles page also covered the meta descriptions and had pieces for each (custom) post type and (custom) taxonomy and the Indexation page had other settings for these same post types and taxonomies. So I decided to merge them into one and divide them into tabs for the separate sections.</p><p>These sections now look as follows:</p><p><img\nclass=\"alignnone size-full wp-image-45755\" title=\"Titles Meta settings\" src=\"http://cdn3.yoast.com/wp-content/uploads/2012/06/Titles-Meta-settings.png\" alt=\"Titles Meta settings\" width=\"580\" height=\"631\" /></p><p>And the section for post types:</p><p><img\nclass=\"alignnone size-full wp-image-45756\" title=\"titles meta settings for post types\" src=\"http://cdn3.yoast.com/wp-content/uploads/2012/06/titles-metas-post-types.png\" alt=\"titles meta settings for post types\" width=\"580\" height=\"502\" /></p><p>As you can see, they&#8217;re much cleaner. Both post types and taxonomies can now be noindex, followed straight from this interface as well, with the option to override the global setting on a per post or per term (eg. a tag or category) basis.</p><h2>Rel=&#8221;author&#8221;</h2><p>As I mentioned in my previous post about <a\nhref=\"http://yoast.com/push-rel-author-head/\">rel=&#8221;author&#8221; through your head</a>, this feature is now in WordPress SEO 1.2. Simply go to your author profile and fill your Google+ URL and it&#8217;ll be added to each post automagically.</p><h2>Default Settings</h2><p>The WordPress SEO plugin until now always lacked proper default settings. It had them but it didn&#8217;t show them to the user in the titles section and it didn&#8217;t have them for various other sections. While there&#8217;s still more work to do with guiding people to get the right settings, the plugin now sets defaults that should work well for 99% of sites on install.</p><p>This also means the plugin, when freshly installed, will now automatically enable XML Sitemaps and will detect automatically whether force rewrite needs to be enabled or not. That should save me some support headaches.</p><p>But, as I said, those sections aren&#8217;t really that important. This bit is:</p><h2>The Snippet Preview &amp; Focus keyword</h2><p>An enormous amount of bugs have been fixed in the snippet preview and the focus keyword functionality. Most of them are related to non-ascii characters and languages such as Russian and Arabian, but others involve keywords with dollar signs or even simple dashes. &#8220;<a\nhref=\"http://yoast.nl/seo-trainingen/in-company-seo-training/\">In-company SEO training</a>&#8221; for instance will now be properly recognized as a focus keyword.</p><p>The bolding of keywords in the snippet preview has also been fixed for all cases I knew went wrong. If you still have issues, be sure to let me know through the forums; but I fully expect this release to fix most of them.</p><h2>The Page Analysis functionality</h2><p>When I introduced this functionality in May 2011 I thought it was the best thing since sliced bread, but as I said, I couldn&#8217;t get enough people to use it properly. Linkdex, who contributed the original code, always calculated a &#8220;score&#8221; for each page based on that code and I had decided to not use that score. The reason I left it out was simple: I didn&#8217;t want people to optimize for that last percent.</p><p>For this release, I decided it was time to re-think that approach and come up with something better. Now, each post, page or other post type will get a &#8220;score&#8221;, but there are only 4 options:</p><ul><li>bad (red)</li><li>poor (orange)</li><li>ok (yellow)</li><li>good (green)</li></ul><p>They look as follows:</p><p><img\nclass=\"aligncenter size-full wp-image-45754\" title=\"Score buttons\" src=\"http://cdn2.yoast.com/wp-content/uploads/2012/06/score_buttons.png\" alt=\"Score buttons\" width=\"164\" height=\"19\" /></p><p>This score is shown inside the publish box:</p><p><img\nclass=\"aligncenter size-full wp-image-45752\" title=\"SEO Score shown inside the publish box\" src=\"http://cdn2.yoast.com/wp-content/uploads/2012/06/seo-score-publish-box.png\" alt=\"SEO Score shown inside the publish box\" width=\"288\" height=\"96\" /></p><p>But, more importantly, it&#8217;s also shown in the overview of posts and pages, alongside other key SEO info (click for large version):</p><p><a\nclass=\"thickbox\" href=\"http://cdn2.yoast.com/wp-content/uploads/2012/06/seo-score-pages-overview.png\"><img\nclass=\"aligncenter size-large wp-image-45753\" title=\"SEO Score in the pages overview\" src=\"http://cdn3.yoast.com/wp-content/uploads/2012/06/seo-score-pages-overview-590x231.png\" alt=\"SEO Score in the pages overview\" width=\"580\" height=\"227\" /></a></p><p>As you can see, you can show the SEO score, the focus keyword, the meta description and the title; and you have the ability to sort by the first three of those values. 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Or lowering the number of CSS and JavaScript files by losing all &#8216;extra&#8217; WordPress plugins, assuming your site is in WordPress of course.</p><h2>Header</h2><p>Do your really think putting all these items in your header help visitors or Google:</p><ul><li>RSS, Facebook, Twitter, Google+</li><li>Telephone number</li><li>Additional menu for About Us, Privacy Policy, Contact, Directions, Terms &amp; Conditions</li><li>Subscription form for email newsletter</li><li>Banner for your own or even worse other company&#8217;s products</li><li>Quality Marks</li><li>etc</li></ul><p>And all that in the first 100px of your website. Squeezed together and made to be skipped anyway. That header area should contain only the necessary, all other items should be in a sidebar or footer area. If you want people to call you, list your phone number. Make it large, but no larger than your logo. If you are the best painter in Maine, make that statement in the header. No need for all the other fuzz.</p><p>With your header comes the menu (in most cases). If you would list 30 items in the menu, do you think that would add focus to your website or do you think just using six items would guide your visitor more? Consider creating a submenu and add that structure to your breadcrumbs as well.</p><p>So far I have not mentioned anything strange or difficult to implement, right? It&#8217;s all common sense and you have thought at least 10 times &#8220;I know that already&#8221;. So why are not all websites set up with these basics? Why is there so much crap on the web?</p><h2>Content</h2><p>Your page content should contain at least 300 words. That has a simple reason: would your page be a great source for the topic or keyword you want to rank for when it would only contain 50 words? Is that all there is to say about that keyword? I don&#8217;t believe that, you don&#8217;t believe that and Google does not believe that. There should be a significant amount of content for your page to be considered a great source of information.</p><p>Of course you will write some posts or pages that are much shorter, like your contact page, but do your really want to rank that page? No, not on most websites. Don&#8217;t go crazy over this on pages like that, that&#8217;s not worth the effort. Get them on your site with other pages and guide them to your contact form.</p><p>An easy way to do that is by using <a\ntitle=\"Where do you want me to click?\" href=\"http://yoast.com/call-to-action/\">a call-to-action</a>. Make that call-to-action stand out by using colors that are not overused in your design or use a much larger font. Surround the call-to-action with enough whitespace. If you are adding your fourth call-to-action, please realize that that again is killing all focus on the website. Stick to one and let the content do the rest.</p><p>Focus in your content can be achieved by adding subheadings to your text that should be structured in (again) a logical matter, pretty much the same way you should set up a Word document:</p><ul><li>H1<ul\nstyle=\"margin-bottom: 0;\"><li>H2<ul\nstyle=\"margin-bottom: 0;\"><li>H3</li><li>H3</li></ul></li><li>H2</li></ul></li></ul><p>That also means one H1 per page, being the site name on the homepage and the page title on the other pages.</p><p>I think we all agree nowadays that reading on a computer screen is not as pleasant as reading text on paper. But we should make things as convenient as possible: make short sentences and even more important, create short paragraphs. I&#8217;d like to create paragraphs that are four to eight lines long and I hope this is a nice read ;)</p><p>In these paragraphs you should link to your own pages as well as to other websites. 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We get quite a lot response on that, with people being unclear how to do that. &#8220;Where should I put that content?&#8221; or &#8220;How long should that content be?&#8221; or the one I dislike the most: &#8220;I don&#8217;t need that&#8221;.</p><h2>The main goal of introductory content</h2><p>I can not emphasize this enough. Introductory content is meant for your most valued visitors: us people and Google. Introductory content helps those visitors to grasp the leitmotif of your website. It also tells the visitor why you are the source to turn to, whether or not in combination with the title of your website.</p><p>There are two main ways to list that introductory content:</p><h3>The right slogan or tagline as introductory content</h3><p><img\nclass=\"alignright size-full wp-image-45640\" title=\"Chicago Tribune logo\" src=\"http://cdn.yoast.com/wp-content/uploads/2012/05/chicago-tribune.png\" alt=\"Chicago Tribune logo: notice the caption\" width=\"318\" height=\"79\" />If only things where always this simple. <a\ntitle=\"Chicago Tribune\" href=\"http://www.chicagotribune.com/\" rel=\"nofollow\">Chicago Tribune</a> has a small caption below the logo that tells all: We are a Chicago based news provider bringing you all the latest news and we are doing this for such a long time you can consider us a trustworthy source.</p><p>The Chicago Tribune can do that this way and get away with it. But if you are a local news agency that brings mainly local news, you might need a different approach. Just the tagline might not be enough.</p><p>Suppose you are running the website of that more local newsletter, for instance the <a\ntitle=\"Local newspaper for Stowe\" href=\"http://www.stowetoday.com/\" rel=\"nofollow\">Stowe Today</a>. I really love these kind of websites, since they seem to be made with more care and passion than most websites. But it totally lacks introductory content. You have to know Stowe Today to know what the website is about.</p><p>A huge number of inbound links is telling Google what the Chicago Tribune is about, but I can&#8217;t imagine Stowe Today benefitting from such a number of in-links. The website will have to tell Google itself what it is about. It&#8217;s not.</p><p>The website starts off with a lot of (local) banner ads and some featured articles, but nowhere on that page it tells me &#8216;bringing you local news from Stowe, including human interest stories, upcoming events and more&#8217;. If I would not have known better, it might also have been a blog from a very enthusiastic local student, earning an extra buck this way. I also checked the <a\ntitle=\"About Sowe Today\" href=\"http://www.stowetoday.com/site/about/\">About</a>. page of the website, but that only refers to other publications.</p><h3>Adding a few paragraphs as an introduction</h3><p>Most news websites or webshops think they have no space for a few extra paragraphs of introductory content. The website should start with either news or products. I call bullsh*t on that.</p><p>I&#8217;m not a big fan of the somewhat sneaky way the <a\ntitle=\"Hidden introductory content\" href=\"http://www.hypedc.com/\" rel=\"nofollow\">online sneakershop Hypedc.com</a> did this:</p><p><img\nclass=\"aligncenter size-large wp-image-45641\" title=\"Hypedc.com source code\" src=\"http://cdn.yoast.com/wp-content/uploads/2012/05/hypedccom-590x215.png\" alt=\"Hypedc.com source code\" width=\"580\" height=\"211\" /><br\n/> As you can see, the introduction is there, but is not shown on the page itself. You are serving that intro to Google, but not to your customers. Why not!?</p><p>But that is just one way. I&#8217;m a much bigger fan of the way <a\ntitle=\"WP Types introductory content\" href=\"http://wp-types.com/\">WP-Types.com</a> is doing this, for instance:</p><p><img\nclass=\"aligncenter size-full wp-image-45642\" title=\"wp-types\" src=\"http://cdn2.yoast.com/wp-content/uploads/2012/05/wp-types.png\" alt=\"WP-Types\" width=\"556\" height=\"288\" /></p><p>&#8220;But they just have a couple of products&#8221;. I hear you, that&#8217;s right. But how about the way <a\ntitle=\"Large intro for SurfStitch\" href=\"http://www.surfstitch.com/\" rel=\"nofollow\">SurfStitch</a> is doing this? That&#8217;s actually quite common for (Magento) webshops. List the products first, than the introduction.</p><p>I think that is a pretty good practice, since your products tell a global story and you are able to refine that with the additional introduction below.</p><h3>Your two cents</h3><p>I&#8217;d like to make a bold statement on introductory content for webshops and am looking forward to your opinion on that, as a webdesigner, SEO or customer:</p><blockquote><p>A webshop&#8217;s homepage does not need any overview of products. A great textual introduction works much better.</p></blockquote><p>Looking forward to your thoughts!</p><p><a\nhref=\"http://yoast.com/introductory-content/\">Why should I visit your website?</a> is a post by <a\nrel=\"author\" href=\"http://yoast.com/author/michiel/\">Michiel Heijmans</a> on <a\nhref=\"http://yoast.com\">Yoast - Tweaking Websites</a>.A good WordPress blog needs good hosting, you don\'t want your blog to be slow, or, even worse, down, do you? 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If we based our actions solely on what Penguin update targeted (and that&#8217;s not even really clear yet within the SEO community) we might be missing other issues.</p><p>There were other updates that didn&#8217;t get named by Google in the same way but had a <em>huge</em> impact in some countries. We&#8217;ve seen sites with over-optimized anchor text being hit from the beginning of the year already, but suddenly people now attribute that to Penguin. The end result for you as a site owner: it doesn&#8217;t matter.</p><p>You need to fix <em>all</em> your issues, not just the ones that this specific update &#8220;targets&#8221;.</p><h2>How to get &#8220;your&#8221; traffic back</h2><p>First of all, it&#8217;s not your traffic. It&#8217;s Google&#8217;s traffic. Being mad at Google, or anyone else for that matter, won&#8217;t help you one bit, it&#8217;s Google&#8217;s traffic and they can do what they want with it. So to regain the traffic your website was getting from Google, you need to play by their rules and in all honesty: those rules haven&#8217;t changed all that much over the last 10 years. The only thing that&#8217;s happening is that all the ways people found of bending those rules are slowly breaking.</p><p>Don&#8217;t try and play a game with Google if you don&#8217;t understand what you&#8217;re doing. There are dozens of great blackhats out there whom I respect, but that&#8217;s because they do their own research and they don&#8217;t start complaining publicly when Google catches them. If you have to read about and apply other people&#8217;s tricks, you&#8217;re probably not going to win. As the old saying goes: if you can&#8217;t stand the heat, stay out of the kitchen.</p><p>So how <em>do</em> you get your traffic back? By getting your site re-aligned with Google&#8217;s values. 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He tweeted it, at first, with a <a\nhref=\"http://bo.lt\">bo.lt</a> link. Bo.lt is a sharing service that allows you to basically make a copy of a page and add some notes or even some changes to the page. The idea is nice, as a webmaster though, I hate it. Let me explain why.</p><p>You see, bo.lt makes a <em>copy</em> of the page at the moment it&#8217;s prepared for sharing, they say they do that because of speed. As Avinash tweets a lot, he probably made that copy a couple of hours before he shared it. This wouldn&#8217;t be so much of an issue if I hadn&#8217;t added stuff to the page in the mean time and fixed a lot of typo&#8217;s. Everyone who&#8217;d use Avinash&#8217;s link wouldn&#8217;t see those changes. And bo.lt decided that for me, without asking me anything, or even worse, giving me the option to opt-out.</p><h2>SEO Impact</h2><p>Surely those bo.lt guys are at least trying to give the rankings for those pages people share through its service their links back? No. They don&#8217;t. Well, not unless you&#8217;re not already adding <code>rel=\"canonical\"</code> elements to your site yourself. Each user has its own subdomain. Avinash&#8217;s subdomain is zqi.bo.lt. As you can <a\nhref=\"http://www.google.com/search?q=site%3Abo.lt+yoast&amp;pws=0\">see for yourself</a>, quite a few of his shared pages are indexed by Google. That shouldn&#8217;t be possible. Bo.lt should add a canonical back to the original page if there isn&#8217;t one in the source already.</p><h2>No Analytics</h2><p>They claim a webmaster gets all his normal stuff, ads and analytics etc. Except that for both Clicky and Google Analytics there are no views measured for that bo.lt link, because Clicky refuses pageviews from other domains and I&#8217;ve filtered those out of Google Analytics to prevent others from rendering my analytics useless (yes, people do try that). So, &#8220;my&#8221; visitors don&#8217;t get the changes I made to the copy, making me look stupid and I can&#8217;t track which visitors those were and where they came from&#8230; At this point, I want out.</p><h2>Opt Out</h2><p>I&#8217;ve gone through their documentation, both normal and for developers, and there simply is no documented way to opt-out. So I decided to dive a bit deeper and figure out which user-agent bo.lt uses. It turns out that they actually <em>do</em> have a <a\nhref=\"http://bo.lt/ua\">page about their user-agent</a>. The next step would normally be simple: add a line to your robots.txt blocking bo.lt. Unfortunately, in my tests, bo.lt never actually retrieved the robots.txt file so they&#8217;re not adhering to the robots.txt protocol. They <em>really</em> should. They&#8217;re taking my content, they&#8217;re not asking for permission and they&#8217;re not allowing me to opt-out. Someone could sue them over that. 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Far too often though, black hat SEO is confused with the hacking of sites and the use of other tactics not outside the laws of Google but the laws of our lands. I think it&#8217;s time for me to explain where I stand in this.</p><h2>My background</h2><p>As a former Theology student and as someone raised in the Christian tradition, I have a fairly specific (and in some eyes: stringent) set of ethics. I don&#8217;t work on gambling or porn related sites because of that. I&#8217;m aware that others have different opinions on this and I don&#8217;t judge others when they have other ethics with regards to their work. To each his own. Sometimes though, I draw the line. Among my friends are some of the world&#8217;s best black hat SEO&#8217;s. These are also guys that will <em>never</em> break a law or willfully hurt other people to get their rankings, they just game Google&#8217;s algorithms. 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I was too startled to give a proper response but decided later that day that I would never allow him back on a conference I arranged speakers for.</p><h2>Spammy Link Building in the Netherlands</h2><p>The last few days there&#8217;s been <a\nhref=\"http://www.molblog.nl/bericht/douwe-egberts-kpn-pon-en-randstad-betrokken-bij-icomment-spam-i/\">an outcry</a> in the Netherlands over several companies using comment spam and forum spam as a method of gaining links. They&#8217;d been caught creating fake profiles on all sort of sites and pretending to interact while really only inserting their links. I had to laugh a bit, as would most of my UK, American and German friends, as that&#8217;s <em>so</em> common outside of the Netherlands nobody would be surprised to see that anymore. There was <a\nhref=\"http://www.molblog.nl/bericht/de-buzzmollen-van-groupon/\">one specific case</a> though that &#8220;hurt&#8221; more than others (which was by another company by the way). Someone had willfully created an account on a forum for MS (multiple sclerosis) patients, claiming to be a patient, while was spamming links there to health related offers. That&#8217;s so low that it hurts.</p><h2>Outing Non-ethical SEO practices: immoral?</h2><p>Recently Joe Hall, whom I respect a lot, did a post saying <a\nhref=\"http://joehall.me/seo-outing-is-immoral/29/\">SEO &#8220;outing&#8221; is immoral</a>. He mentions that while the outed practices themselves might be non-ethical, those people have families too, etc. Basically: people lose their jobs because of it. That&#8217;s true. And that&#8217;s sad. Especially as most of those people will not know what hit them. I will counter that though: those companies have grown by using their unethical methods, costing other people their jobs in other companies. This is a zero-sum game in most cases. Google doesn&#8217;t tell people what to buy, it helps them find <em>where</em> they can buy it. Keep this in your mind at all times: search doesn&#8217;t create demand, it merely funnels it. I refuse to let people who use unethical SEO methods &#8220;win&#8221; because they support families, simply because their more ethical competitors support families too. I recently <a\nhref=\"http://yoast.com/godaddy-link-building/\">outed GoDaddy</a> over using spammy link building techniques and got a lot of flack for that from other people in the industry. Some seem to think that it&#8217;s all of &#8220;us&#8221; (SEO&#8217;s) against &#8220;them&#8221; (Google). I wholeheartedly disagree. GoDaddy was using its paying customers to strengthen their own SEO without consulting them, in fact, they were specifically hiding what they were doing in their editor. I don&#8217;t mind them &#8220;playing&#8221; Google&#8217;s algorithms. I mind them abusing their customers websites without their consent. The only way of making that stop is to ask Google to remove the value that abuse has. In the same way I loathe WordPress plugin developers who add links to their users sites without consent. I will <em>not</em> &#8221;out&#8221; people for buying high quality, relevant links from high quality websites related to their own topic, I have less issues outing people who hack into my website to gain a few links. This happens more often than I dare to admit.</p><h2>Policing the web</h2><p>Joe goes further and says:</p><blockquote><p>&#8220;If your paycheck doesn’t say “Google” on it, it’s not your job to police the web.&#8221;</p></blockquote><p>My paycheck doesn&#8217;t say Google. I&#8217;m not policing the web. Neither is Google. Google is trying to maintain a set of rules <em>within its own index</em>. It has all the rights in the world to do that. My paycheck doesn&#8217;t say &#8220;WordPress&#8221; either, yet I help develop that project because we all benefit. There <em>really</em> is such a thing as &#8220;the common good&#8221;. That&#8217;s entirely different from outing every SEO I find that does something outside of Google&#8217;s guidelines, I&#8217;m smart enough to create my own set of ethics. I hope you are too. I for one intend to help them battle unethical SEO&#8217;s because I think we all benefit from that.</p><p><a\nhref=\"http://yoast.com/ethics-seo/\">The ethics of SEO</a> is a post by <a\nrel=\"author\" href=\"http://yoast.com/author/joost/\">Joost de Valk</a> on <a\nhref=\"http://yoast.com\">Yoast - Tweaking Websites</a>.A good WordPress blog needs good hosting, you don\'t want your blog to be slow, or, even worse, down, do you? 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Your product can be the greatest thing on earth or the dullest office supply ever, both can be sold online when your visitor knows you are the best supplier for that product or service. We often advise on how to gain&#8230;</p><p><a\nhref=\"http://yoast.com/7-ways-to-increase-sales-by-creating-trust/\">7 ways to Increase Sales by creating Trust</a> is a post by <a\nrel=\"author\" href=\"http://yoast.com/author/michiel/\">Michiel Heijmans</a> on <a\nhref=\"http://yoast.com\">Yoast - Tweaking Websites</a>.A good WordPress blog needs good hosting, you don\'t want your blog to be slow, or, even worse, down, do you? Check out my thoughts on <a\nhref=\"http://yoast.com/wordpress-hosting/\">WordPress hosting</a>!</p>\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:16:\"Michiel Heijmans\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:6688:\"<p>The key to conversing a visitor into a client is the creation of trust. Your product can be the greatest thing on earth or the dullest office supply ever, both can be sold online when your visitor knows you are the best supplier for that product or service.</p><p>We often advise on how to gain trust in our <a\ntitle=\"Website Review\" href=\"http://yoast.com/hire-me/website-review/\">website reviews</a>, and I&#8217;ve compiled a list of some of the advice we&#8217;ve given over time. Of course, trust can be earned in more ways than this, but we&#8217;ll give you these seven to start with.</p><h2>1. Use clear and normal language</h2><p>This is an often overseen issue that causes a lot of misgrief with your visitors. You should speak their language, not drown them in a sea of technical specs you don&#8217;t even understand yourself. Use a clear and direct style of writing. Keep your audience in mind. Do not focus on telling them what you want to tell them, focus on providing as many arguments as possible why their quality of life improves after buying that specific product.</p><h2>2. Testimonials</h2><p>Do not brag about your products yourself. If your products or services are really that good, I&#8217;m sure you&#8217;ll find someone else that can do the bragging for you. Make sure your visitor understand that the testimonial is written by an actual customer, by listing at least name and company and if the customer agrees, even a picture of him. Video seems to be the next big thing in testimonials, by the way. In my opinion, that video testimonial should be accompanied by a written excerpt:</p><div\nid=\"attachment_45461\" class=\"wp-caption alignright\" style=\"width: 590px\"><a\nhref=\"http://cdn.yoast.com/wp-content/uploads/2012/03/testimonials-cloversites.com_.png\"><img\nclass=\"size-large wp-image-45461\" title=\"Testimonials as seen on cloversites.com\" src=\"http://cdn2.yoast.com/wp-content/uploads/2012/03/testimonials-cloversites.com_-590x472.png\" alt=\"Testimonials as seen on cloversites.com\" width=\"580\" height=\"464\" /></a><p\nclass=\"wp-caption-text\">Testimonials as seen on cloversites.com</p></div><h2>3. Verified signs</h2><p>Everyone can create a verified sign, so don&#8217;t let those verified signs fool you. But the majority of your visitors actually believe that you are the &#8216;Most appreciated hairdresser of Mississippi&#8217; or the &#8216;Best Plummer 2006&#8242;. Man, I hate those signs. But when the signs are from well-known companies, they really do add value to a webshop:</p><div\nid=\"attachment_45459\" class=\"wp-caption alignright\" style=\"width: 590px\"><a\nhref=\"http://cdn2.yoast.com/wp-content/uploads/2012/03/verified-signs-dx.com_.png\"><img\nclass=\"size-large wp-image-45459\" title=\"&quot;Verified&quot; signs\" src=\"http://cdn2.yoast.com/wp-content/uploads/2012/03/verified-signs-dx.com_-590x76.png\" alt=\"&quot;Verified&quot; signs\" width=\"580\" height=\"74\" /></a><p\nclass=\"wp-caption-text\">&quot;Verified&quot; signs</p></div><p>By investing in the guidelines of the right verification companies  the webshop shows that it has been keeping the customer in mind when setting up the website.</p><h2>4. Pictures</h2><p>If you recognize the woman on this picture, please call the following toll-free number&#8230;:</p><p><a\nhref=\"http://cdn3.yoast.com/wp-content/uploads/2012/03/picture-stock.png\"><img\nclass=\"alignright size-large wp-image-45460\" title=\"Stock photography\" src=\"http://cdn2.yoast.com/wp-content/uploads/2012/03/picture-stock-590x314.png\" alt=\"Stock photography\" width=\"580\" height=\"308\" /></a></p><p>You can do better than that stock photo. Listing actual pictures of yourself and/or your employees pushes conversion due to recognition and identification.</p><h2>5. List your physical address</h2><p>This one is really simple: people want to know there is a place to go to in case of problems (if any). Having an actual store next to your webshop works even better, especially if a lot of your customers are relatively local.</p><p>In the Netherlands <a\nhref=\"http://digitalstreet.nl/\">digitalstreet.nl</a> made this concept into a huge success, even though they&#8217;re located in the south-west of the Netherlands (quite near to where we are), people come from all over the Netherlands because they&#8217;d rather buy the product in the store. There are more stories like that, but even if you don&#8217;t want to do that, just listing your address on check-out pages increases trust a lot.</p><h2>6. What happens after check-out?</h2><p>There&#8217;s this hesitation in almost all buying decisions: right before you click the Pay Now button. What&#8217;s going to happen next? Am I charged for taxes, import, anything else? Can I select a wrapping paper? Explain what happens after clicking that button. That way the customer is included in your ordering process and there are absolutely no suprises. That can be done with just a few short lines of text:</p><p><a\nhref=\"http://cdn2.yoast.com/wp-content/uploads/2012/03/checkout-bloomingdales.com_.png\"><img\nclass=\"alignright size-large wp-image-45458\" title=\"checkout message on bloomingdales.com\" src=\"http://cdn.yoast.com/wp-content/uploads/2012/03/checkout-bloomingdales.com_-590x244.png\" alt=\"checkout message on bloomingdales.com\" width=\"580\" height=\"239\" /></a></p><h2>7. Show you care about more than making money</h2><p>The most important thing is that your website has to reflect your believe in the product or service you provide. Just a list of products is not enough. Also tell your customer about your company, your main values or mission statement. I really love the 1% for the Planet from Yvon Chouinard (Patagonia) and Craig Mathews (Blue Ribbon Flies) <a\nhref=\"http://www.onepercentfortheplanet.org/\">http://www.onepercentfortheplanet.org</a>. Next to showing that you are involved, it also creates a huge sympathy and trust factor.</p><h2>We&#8217;d love to hear your tips!</h2><p>If you are selling products or services on your website, you must have thought about this subject. I&#8217;m curious: What have you done on your website to increase trust? What are you going to do?</p><p><a\nhref=\"http://yoast.com/7-ways-to-increase-sales-by-creating-trust/\">7 ways to Increase Sales by creating Trust</a> is a post by <a\nrel=\"author\" href=\"http://yoast.com/author/michiel/\">Michiel Heijmans</a> on <a\nhref=\"http://yoast.com\">Yoast - Tweaking Websites</a>.A good WordPress blog needs good hosting, you don\'t want your blog to be slow, or, even worse, down, do you? 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This is software still in development and we really don’t recommend that you run it on a production site — set up a test site just to play with the new version. To test WordPress 3.5, try the WordPress Beta Tester plugin (you’ll want “bleeding edge nightlies”). Or you can download [&hellip;]\'>WordPress 3.5 Beta 1 (and a bonus!)</a> <span class=\"rss-date\">September 27, 2012</span><div class=\'rssSummary\'>I’m excited to announce the availability of WordPress 3.5 Beta 1. This is software still in development and we really don’t recommend that you run it on a production site — set up a test site just to play with the new version. To test WordPress 3.5, try the WordPress Beta Tester plugin (you’ll want “bleeding edge nightlies”). Or you can download [&hellip;]</div></li><li><a class=\'rsswidget\' href=\'http://wordpress.org/news/2012/09/wordpress-3-4-2/\' title=\'WordPress 3.4.2, now available for download, is a maintenance and security release for all previous versions. After nearly 15 million downloads since 3.4 was released not three months ago, we’ve identified and fixed a number of nagging bugs, including: Fix some issues with older browsers in the administration area. Fix an issue where a theme [&hellip;]\'>WordPress 3.4.2 Maintenance and Security Release</a> <span class=\"rss-date\">September 6, 2012</span><div class=\'rssSummary\'>WordPress 3.4.2, now available for download, is a maintenance and security release for all previous versions. After nearly 15 million downloads since 3.4 was released not three months ago, we’ve identified and fixed a number of nagging bugs, including: Fix some issues with older browsers in the administration area. Fix an issue where a theme [&hellip;]</div></li></ul></div>','no'),(19981,0,'_transient_timeout_feed_867bd5c64f85878d03a060509cd2f92c','1349926238','no'),