Two of our customers have the potential to be ideal customers and the rest are not.  They are not ideal customers because we are doing too much work for too little money, too many unpaid changes that doubles the work hours, and unpaid partner trades that require us to spend time and them only to put up our logo.  Their projects average 2 months, which is not enough time to build significant traction to deliver measurable results.

Our ideal customers value us as experts and understand, or can be convinced of, the value of social media marketing, have an internal team to work directly with, and can pay market rates for professional services over a minimum 6 month period.