STRENGTHS: 1. industry knowledge combined with technical knowledge;  2. strong customer base;  3. good relationship with Constellation; 4. we're a small and very flexible company.

WEAKNESSES:  1. technology inherently becomes outdated/obsolete;  2. limited staff and resources; 3. focused on one vertical industry and one software product.

OPPORTUNITIES:  1. 100+ NEWSTAR customers we can sell InformXL to;  2. opportunities to write custom reports and B.I. applications;  3. opportunity to expand to other verticals

THREATS:  1. Constellation could write their own BI application; 2. Someone could develop competing "open-source" version of InformXL.