Strengths – We are a strong team with deep experience and knowledge.  We have a committed work ethics as well as large and loyal networks who want us to succeed and are willing to help where they can.  Our diversity of skills allows us to be flexible.  We're both good writers, communicators, managers and content creators.  We see what's on the horizon with marketing, social media and technology, and the possibilities for how to make that benefit ourselves and our clients.  There is no outstanding debt for our business.  Word of mouth about our business is strong and growing.  We know how to market our business (though finding the time to undertake these activities is a weakness).  

Weaknesses – Being cash poor leaving us dependent on monthly revenue to operate.  This causes us to take on clients that we normally wouldn't take and undercut our rates.  We are in an industry that is saturated, misunderstood and undervalued as a marketing tool.  There are only two of us trading hours for fees which has led to an unsustainable business model.  We are wearing every hat in the business from accounting to business development and project management to execution.  We are not in a city with a lot of national corporate headquarters.

Opportunities – There is an opportunity to lead in this industry because we tend to have much more experience and higher level skills than the people in this business that we meet.  We find ourselves consistently in the position of teaching others what we know and have learned.  Being thought leaders by integrating social media into strategic marketing plans.  There's an opportunity to advance our brand and expertise by teaching, speaking and writing books.

Threats –  Our greatest threat is being cash poor.  We work and live together all day.  Our work/life balance is skewed from working 70+ hours each week while trying to maintain a family and a relationship as a couple.  The instability of the national economy.