(1821,16,'2012-06-04 22:13:43','2012-06-04 22:13:43','<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/bud-light4.gif\"><img class=\"alignleft size-medium wp-image-1814\" title=\"bud-light\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/bud-light4-300x224.gif\" alt=\"\" width=\"300\" height=\"224\" /></a>The importance of marketing to a diverse demographic is becoming increasingly important for many brewers as the youthful African American and Hispanic populations come of drinking age. What this means is less ads and marketing materials touting the traditional white frat boy image and more spots featuring a crossover appeal.  According to Paul Chibe, Anheuser-Bush InBev’s Vice President of U.S Marketing, “Ethnic marketing is now the mainstream”.\r\n\r\nThis trend, however, should not be confused with segmentation, as many brands have found better success with more inclusive general marketing. Brands that are adopting this approach, such as Bud Light, Miller Lite and Coors Light, are often reaping the rewards and receiving higher perception scores among millennial African Americans and Hispanic youth. Coors Light, a brand which has generally under performed in minority markets, saw all of last year’s growth powered by ethnic markets, and is doing more testing with general-market ads within African American and Hispanic communities “to make sure they see themselves in the work just as much as the overall market does,” said Al Patel, VP-multi-cultural marketing for Miller Coors. However, it’s not just a trend of multi-racial inclusion that we’re seeing in beer marketing and advertising, it’s a blurring of the lines as well. Take, for example, a Coors Light advertisement which features hip-hop artist Ice Cube arguing with a Coors Light about who is, in fact, colder.\r\n\r\n<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/coorslight-cube_Blue.jpg\"><img class=\"aligncenter size-medium wp-image-1805\" title=\"coorslight-cube_Blue\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/coorslight-cube_Blue-300x135.jpg\" alt=\"\" width=\"300\" height=\"135\" /></a>While the advertisement was originally conceived as an<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/Miller_Lite_Great_Serve_Spanish_Ad1.jpg\"><img class=\"alignright size-medium wp-image-1818\" title=\"Miller_Lite_Great_Serve_Spanish_Ad\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/Miller_Lite_Great_Serve_Spanish_Ad1-300x114.jpg\" alt=\"\" width=\"300\" height=\"114\" /></a> African American-targeted\r\ncampaign, it stole the show when it debuted at a distributors meeting in front of an overwhelmingly white crowd of wholesalers, and has gone on to be well received by viewers of all ethnic backgrounds. With the rapidly changing demographics of the United States, these marketers and advertisers are smart to get on board with inclusive marketing sooner rather than later.','Alcohol Turns Inclusive','','inherit','closed','open','','1804-revision-8','','','2012-06-04 22:13:43','2012-06-04 22:13:43','',1804,'http://www.brandiron.net/general/1804-revision-8/',0,'revision','',0),(1822,16,'2012-06-04 22:14:55','2012-06-04 22:14:55','','Miller_Lite_Great_Serve_Spanish_Ad','','inherit','closed','open','','miller_lite_great_serve_spanish_ad-4','','','2012-06-04 22:14:55','2012-06-04 22:14:55','',1804,'http://www.brandiron.net/wp-content/uploads/2012/06/Miller_Lite_Great_Serve_Spanish_Ad3.jpg',0,'attachment','image/jpeg',0),(1823,16,'2012-06-04 22:14:59','2012-06-04 22:14:59','','Miller_Lite_Great_Serve_Spanish_Ad','','inherit','closed','open','','miller_lite_great_serve_spanish_ad-5','','','2012-06-04 22:14:59','2012-06-04 22:14:59','',1804,'http://www.brandiron.net/wp-content/uploads/2012/06/Miller_Lite_Great_Serve_Spanish_Ad4.jpg',0,'attachment','image/jpeg',0),(1824,16,'2012-06-04 22:15:33','2012-06-04 22:15:33','','coorslight-cube_Blue','','inherit','closed','open','','coorslight-cube_blue-2','','','2012-06-04 22:15:33','2012-06-04 22:15:33','',1804,'http://www.brandiron.net/wp-content/uploads/2012/06/coorslight-cube_Blue1.jpg',0,'attachment','image/jpeg',0),(1825,16,'2012-06-04 22:15:55','2012-06-04 22:15:55','','Miller_Lite_Great_Serve_Spanish_Ad','','inherit','closed','open','','miller_lite_great_serve_spanish_ad-6','','','2012-06-04 22:15:55','2012-06-04 22:15:55','',1804,'http://www.brandiron.net/wp-content/uploads/2012/06/Miller_Lite_Great_Serve_Spanish_Ad5.jpg',0,'attachment','image/jpeg',0),(1826,16,'2012-06-04 22:14:24','2012-06-04 22:14:24','<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/bud-light4.gif\"><img class=\"alignleft size-medium wp-image-1814\" title=\"bud-light\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/bud-light4-300x224.gif\" alt=\"\" width=\"300\" height=\"224\" /></a>The importance of marketing to a diverse demographic is becoming increasingly important for many brewers as the youthful African American and Hispanic populations come of drinking age. What this means is less ads and marketing materials touting the traditional white frat boy image and more spots featuring a crossover appeal.  According to Paul Chibe, Anheuser-Bush InBev’s Vice President of U.S Marketing, “Ethnic marketing is now the mainstream”.\r\n\r\nThis trend, however, should not be confused with segmentation, as many brands have found better success with more inclusive general marketing. Brands that are adopting this approach, such as Bud Light, Miller Lite and Coors Light, are often reaping the rewards and receiving higher perception scores among millennial African Americans and Hispanic youth. Coors Light, a brand which has generally under performed in minority markets, saw all of last year’s growth powered by ethnic markets, and is doing more testing with general-market ads within African American and Hispanic communities “to make sure they see themselves in the work just as much as the overall market does,” said Al Patel, VP-multi-cultural marketing for Miller Coors. However, it’s not just a trend of multi-racial inclusion that we’re seeing in beer marketing and advertising, it’s a blurring of the lines as well. Take, for example, a Coors Light advertisement which features hip-hop artist Ice Cube arguing with a Coors Light about who is, in fact, colder.\r\n\r\n<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/coorslight-cube_Blue.jpg\"><img class=\"aligncenter size-medium wp-image-1805\" title=\"coorslight-cube_Blue\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/coorslight-cube_Blue-300x135.jpg\" alt=\"\" width=\"300\" height=\"135\" /></a>While the advertisement was originally conceived as an African American-targeted<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/Miller_Lite_Great_Serve_Spanish_Ad2.jpg\"><img class=\"alignright size-medium wp-image-1820\" title=\"Miller_Lite_Great_Serve_Spanish_Ad\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/Miller_Lite_Great_Serve_Spanish_Ad2-300x114.jpg\" alt=\"\" width=\"300\" height=\"114\" /></a>\r\ncampaign, it stole the show when it debuted at a distributors meeting in front of an overwhelmingly white crowd of wholesalers, and has gone on to be well received by viewers of all ethnic backgrounds. With the rapidly changing demographics of the United States, these marketers and advertisers are smart to get on board with inclusive marketing sooner rather than later.','Alcohol Turns Inclusive','','inherit','closed','open','','1804-revision-9','','','2012-06-04 22:14:24','2012-06-04 22:14:24','',1804,'http://www.brandiron.net/general/1804-revision-9/',0,'revision','',0),(1831,16,'2012-06-04 22:18:23','2012-06-04 22:18:23','','Miller_Lite_Great_Serve_Spanish_Ad','','inherit','closed','open','','miller_lite_great_serve_spanish_ad-8','','','2012-06-04 22:18:23','2012-06-04 22:18:23','',1804,'http://www.brandiron.net/wp-content/uploads/2012/06/Miller_Lite_Great_Serve_Spanish_Ad7.jpg',0,'attachment','image/jpeg',0),(1827,16,'2012-06-04 22:17:08','2012-06-04 22:17:08','','Miller_Lite_Great_Serve_Spanish_Ad','','inherit','closed','open','','miller_lite_great_serve_spanish_ad-7','','','2012-06-04 22:17:08','2012-06-04 22:17:08','',1804,'http://www.brandiron.net/wp-content/uploads/2012/06/Miller_Lite_Great_Serve_Spanish_Ad6.jpg',0,'attachment','image/jpeg',0),(1828,16,'2012-06-04 22:16:04','2012-06-04 22:16:04','<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/bud-light4.gif\"><img class=\"alignleft size-medium wp-image-1814\" title=\"bud-light\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/bud-light4-300x224.gif\" alt=\"\" width=\"300\" height=\"224\" /></a>The importance of marketing to a diverse demographic is becoming increasingly important for many brewers as the youthful African American and Hispanic populations come of drinking age. What this means is less ads and marketing materials touting the traditional white frat boy image and more spots featuring a crossover appeal.  According to Paul Chibe, Anheuser-Bush InBev’s Vice President of U.S Marketing, “Ethnic marketing is now the mainstream”.\r\n\r\nThis trend, however, should not be confused with segmentation, as many brands have<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/Miller_Lite_Great_Serve_Spanish_Ad5.jpg\"><img class=\"alignright size-medium wp-image-1825\" title=\"Miller_Lite_Great_Serve_Spanish_Ad\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/Miller_Lite_Great_Serve_Spanish_Ad5-300x114.jpg\" alt=\"\" width=\"300\" height=\"114\" /></a> found better success with more inclusive general marketing. Brands that are adopting this approach, such as Bud Light, Miller Lite and Coors Light, are often reaping the rewards and receiving higher perception scores among millennial African Americans and Hispanic youth. Coors Light, a brand which has generally under performed in minority markets, saw all of last year’s growth powered by ethnic markets, and is doing more testing with general-market ads within African American and Hispanic communities “to make sure they see themselves in the work just as much as the overall market does,” said Al Patel, VP-multi-cultural marketing for Miller Coors. However, it’s not just a trend of multi-racial inclusion that we’re seeing in beer marketing and advertising, it’s a blurring of the lines as well. Take, for example, a Coors Light advertisement which features hip-hop artist Ice Cube arguing with a Coors Light about who is, in fact, colder.\r\n\r\n<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/coorslight-cube_Blue1.jpg\"><img class=\"alignleft size-medium wp-image-1824\" title=\"coorslight-cube_Blue\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/coorslight-cube_Blue1-300x135.jpg\" alt=\"\" width=\"300\" height=\"135\" /></a>\r\n\r\nWhile the advertisement was originally conceived as an African American-targeted\r\ncampaign, it stole the show when it debuted at a distributors meeting in front of an overwhelmingly white crowd of wholesalers, and has gone on to be well received by viewers of all ethnic backgrounds. With the rapidly changing demographics of the United States, these marketers and advertisers are smart to get on board with inclusive marketing sooner rather than later.','Alcohol Turns Inclusive','','inherit','closed','open','','1804-revision-10','','','2012-06-04 22:16:04','2012-06-04 22:16:04','',1804,'http://www.brandiron.net/general/1804-revision-10/',0,'revision','',0),(1829,16,'2012-06-04 22:17:37','2012-06-04 22:17:37','','coorslight-cube_Blue','','inherit','closed','open','','coorslight-cube_blue-3','','','2012-06-04 22:17:37','2012-06-04 22:17:37','',1804,'http://www.brandiron.net/wp-content/uploads/2012/06/coorslight-cube_Blue2.jpg',0,'attachment','image/jpeg',0),(1830,16,'2012-06-04 22:17:15','2012-06-04 22:17:15','<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/bud-light4.gif\"><img class=\"alignleft size-medium wp-image-1814\" title=\"bud-light\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/bud-light4-300x224.gif\" alt=\"\" width=\"300\" height=\"224\" /></a>The importance of marketing to a diverse demographic is becoming increasingly important for many brewers as the youthful African American and Hispanic populations come of drinking age. What this means is less ads and marketing materials touting the traditional white frat boy image and more spots featuring a crossover appeal.  According to Paul Chibe, Anheuser-Bush InBev’s Vice President of U.S Marketing, “Ethnic marketing is now the mainstream”.\r\n\r\nThis trend, however, should not be confused with segmentation, as many brands have\r\nfound better success with more inclusive general marketing. Brands that are adopting this <a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/Miller_Lite_Great_Serve_Spanish_Ad6.jpg\"><img class=\"alignright size-medium wp-image-1827\" title=\"Miller_Lite_Great_Serve_Spanish_Ad\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/Miller_Lite_Great_Serve_Spanish_Ad6-300x114.jpg\" alt=\"\" width=\"300\" height=\"114\" /></a>approach, such as Bud Light, Miller Lite and Coors Light, are often reaping the rewards and receiving higher perception scores among millennial African Americans and Hispanic youth. Coors Light, a brand which has generally under performed in minority markets, saw all of last year’s growth powered by ethnic markets, and is doing more testing with general-market ads within African American and Hispanic communities “to make sure they see themselves in the work just as much as the overall market does,” said Al Patel, VP-multi-cultural marketing for Miller Coors. However, it’s not just a trend of multi-racial inclusion that we’re seeing in beer marketing and advertising, it’s a blurring of the lines as well. Take, for example, a Coors Light advertisement which features hip-hop artist Ice Cube arguing with a Coors Light about who is, in fact, colder.\r\n\r\n<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/coorslight-cube_Blue1.jpg\"><img class=\"alignleft size-medium wp-image-1824\" title=\"coorslight-cube_Blue\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/coorslight-cube_Blue1-300x135.jpg\" alt=\"\" width=\"300\" height=\"135\" /></a>\r\n\r\nWhile the advertisement was originally conceived as an African American-targeted\r\ncampaign, it stole the show when it debuted at a distributors meeting in front of an overwhelmingly white crowd of wholesalers, and has gone on to be well received by viewers of all ethnic backgrounds. With the rapidly changing demographics of the United States, these marketers and advertisers are smart to get on board with inclusive marketing sooner rather than later.','Alcohol Turns Inclusive','','inherit','closed','open','','1804-revision-11','','','2012-06-04 22:17:15','2012-06-04 22:17:15','',1804,'http://www.brandiron.net/general/1804-revision-11/',0,'revision','',0),(1832,16,'2012-06-04 22:17:44','2012-06-04 22:17:44','<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/bud-light4.gif\"><img class=\"alignleft size-medium wp-image-1814\" title=\"bud-light\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/bud-light4-300x224.gif\" alt=\"\" width=\"300\" height=\"224\" /></a>The importance of marketing to a diverse demographic is becoming increasingly important for many brewers as the youthful African American and Hispanic populations come of drinking age. What this means is less ads and marketing materials touting the traditional white frat boy image and more spots featuring a crossover appeal.  According to Paul Chibe, Anheuser-Bush InBev’s Vice President of U.S Marketing, “Ethnic marketing is now the mainstream”.\r\n\r\nThis trend, however, should not be confused with segmentation, as many brands have\r\nfound better success with more inclusive general marketing. Brands that are adopting this <a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/Miller_Lite_Great_Serve_Spanish_Ad6.jpg\"><img class=\"alignright size-medium wp-image-1827\" title=\"Miller_Lite_Great_Serve_Spanish_Ad\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/Miller_Lite_Great_Serve_Spanish_Ad6-300x114.jpg\" alt=\"\" width=\"300\" height=\"114\" /></a>approach, such as Bud Light, Miller Lite and Coors Light, are often reaping the rewards and receiving higher perception scores among millennial African Americans and Hispanic youth. Coors Light, a brand which has generally under performed in minority markets, saw all of last year’s growth powered by ethnic markets, and is doing more testing with general-market ads within African American and Hispanic communities “to make sure they see themselves in the work just as much as the overall market does,” said Al Patel, VP-multi-cultural marketing for Miller Coors. However, it’s not just a trend of multi-racial inclusion that we’re seeing in beer marketing and advertising, it’s a blurring of the lines as well. Take, for example, a Coors Light advertisement which features hip-hop artist Ice Cube arguing with a Coors Light about who is, in fact, colder.\r\n\r\nWhile the advertisement was originally conceived as an African American-targeted<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/coorslight-cube_Blue2.jpg\"><img class=\"alignright size-medium wp-image-1829\" title=\"coorslight-cube_Blue\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/coorslight-cube_Blue2-300x135.jpg\" alt=\"\" width=\"300\" height=\"135\" /></a>\r\ncampaign, it stole the show when it debuted at a distributors meeting in front of an overwhelmingly white crowd of wholesalers, and has gone on to be well received by viewers of all ethnic backgrounds. With the rapidly changing demographics of the United States, these marketers and advertisers are smart to get on board with inclusive marketing sooner rather than later.','Alcohol Turns Inclusive','','inherit','closed','open','','1804-revision-12','','','2012-06-04 22:17:44','2012-06-04 22:17:44','',1804,'http://www.brandiron.net/general/1804-revision-12/',0,'revision','',0),(1833,16,'2012-06-04 22:18:32','2012-06-04 22:18:32','<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/bud-light4.gif\"><img class=\"alignleft size-medium wp-image-1814\" title=\"bud-light\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/bud-light4-300x224.gif\" alt=\"\" width=\"300\" height=\"224\" /></a>The importance of marketing to a diverse demographic is becoming increasingly important for many brewers as the youthful African American and Hispanic populations come of drinking age. What this means is less ads and marketing materials touting the traditional white frat boy image and more spots featuring a crossover appeal.  According to Paul Chibe, Anheuser-Bush InBev’s Vice President of U.S Marketing, “Ethnic marketing is now the mainstream”.\r\n\r\nThis trend, however, should not be confused with segmentation, as many brands have\r\nfound better success with more inclusive general marketing. Brands that are adopting this\r\napproach, such as Bud Light, Miller Lite and Coors Light, are often reaping the rewards and receiving higher perception scores among millennial African Americans and Hispanic youth. Coors Light, a brand which has generally under performed in minority markets, saw all of last year’s growth powered by ethnic markets, and is doing more testing with general-market ads within African American and Hispanic communities “to make sure they see themselves in the work just as much as the overall market does,” said Al Patel, VP-multi-cultural marketing for Miller Coors.\r\n\r\n<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/Miller_Lite_Great_Serve_Spanish_Ad7.jpg\"><img class=\"aligncenter size-medium wp-image-1831\" title=\"Miller_Lite_Great_Serve_Spanish_Ad\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/Miller_Lite_Great_Serve_Spanish_Ad7-300x114.jpg\" alt=\"\" width=\"300\" height=\"114\" /></a>\r\n\r\nHowever, it’s not just a trend of multi-racial inclusion that we’re seeing in beer marketing and advertising, it’s a blurring of the lines as well. Take, for example, a Coors Light advertisement which features hip-hop artist Ice Cube arguing with a Coors Light about who is, in fact, colder.\r\n\r\nWhile the advertisement was originally conceived as an African American-targeted<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/coorslight-cube_Blue2.jpg\"><img class=\"alignright size-medium wp-image-1829\" title=\"coorslight-cube_Blue\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/coorslight-cube_Blue2-300x135.jpg\" alt=\"\" width=\"300\" height=\"135\" /></a>\r\ncampaign, it stole the show when it debuted at a distributors meeting in front of an overwhelmingly white crowd of wholesalers, and has gone on to be well received by viewers of all ethnic backgrounds. With the rapidly changing demographics of the United States, these marketers and advertisers are smart to get on board with inclusive marketing sooner rather than later.','Alcohol Turns Inclusive','','inherit','closed','open','','1804-revision-13','','','2012-06-04 22:18:32','2012-06-04 22:18:32','',1804,'http://www.brandiron.net/general/1804-revision-13/',0,'revision','',0),(1834,16,'2012-06-04 22:18:46','2012-06-04 22:18:46','<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/bud-light4.gif\"><img class=\"alignleft size-medium wp-image-1814\" title=\"bud-light\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/bud-light4-300x224.gif\" alt=\"\" width=\"300\" height=\"224\" /></a>The importance of marketing to a diverse demographic is becoming increasingly important for many brewers as the youthful African American and Hispanic populations come of drinking age. What this means is less ads and marketing materials touting the traditional white frat boy image and more spots featuring a crossover appeal.  According to Paul Chibe, Anheuser-Bush InBev’s Vice President of U.S Marketing, “Ethnic marketing is now the mainstream”.\r\n\r\nThis trend, however, should not be confused with segmentation, as many brands have\r\nfound better success with more inclusive general marketing. Brands that are adopting this\r\napproach, such as Bud Light, Miller Lite and Coors Light, are often reaping the rewards and receiving higher perception scores among millennial African Americans and Hispanic youth. Coors Light, a brand which has generally under performed in minority markets, saw all of last year’s growth powered by ethnic markets, and is doing more testing with general-market ads within African American and Hispanic communities “to make sure they see themselves in the work just as much as the overall market does,” said Al Patel, VP-multi-cultural marketing for Miller Coors.\r\n\r\n<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/Miller_Lite_Great_Serve_Spanish_Ad7.jpg\"><img class=\"aligncenter size-medium wp-image-1831\" title=\"Miller_Lite_Great_Serve_Spanish_Ad\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/Miller_Lite_Great_Serve_Spanish_Ad7-300x114.jpg\" alt=\"\" width=\"300\" height=\"114\" /></a>\r\n\r\nHowever, it’s not just a trend of multi-racial inclusion that we’re seeing in beer marketing and advertising, it’s a blurring of the lines as well. Take, for example, a Coors Light advertisement which features hip-hop artist Ice Cube arguing with a Coors Light about who is, in fact, colder.\r\n\r\nWhile the advertisement was originally conceived as an African American-targeted<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/coorslight-cube_Blue2.jpg\"><img class=\"alignright size-medium wp-image-1829\" title=\"coorslight-cube_Blue\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/coorslight-cube_Blue2-300x135.jpg\" alt=\"\" width=\"300\" height=\"135\" /></a>\r\ncampaign, it stole the show when it debuted at a distributors meeting in front of an overwhelmingly white crowd of wholesalers, and has gone on to be well received by viewers of all ethnic backgrounds. With the rapidly changing demographics of the United States, these marketers and advertisers are smart to get on board with inclusive marketing sooner rather than later.','Alcohol Turns Inclusive','','inherit','closed','open','','1804-revision-14','','','2012-06-04 22:18:46','2012-06-04 22:18:46','',1804,'http://www.brandiron.net/general/1804-revision-14/',0,'revision','',0),(1835,16,'2012-06-04 22:19:44','2012-06-04 22:19:44','','Miller_Lite_Great_Serve_Spanish_Ad','','inherit','closed','open','','miller_lite_great_serve_spanish_ad-9','','','2012-06-04 22:19:44','2012-06-04 22:19:44','',1804,'http://www.brandiron.net/wp-content/uploads/2012/06/Miller_Lite_Great_Serve_Spanish_Ad8.jpg',0,'attachment','image/jpeg',0),(1836,16,'2012-06-04 22:18:55','2012-06-04 22:18:55','<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/bud-light4.gif\"><img class=\"alignleft size-medium wp-image-1814\" title=\"bud-light\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/bud-light4-300x224.gif\" alt=\"\" width=\"300\" height=\"224\" /></a>The importance of marketing to a diverse demographic is becoming increasingly important for many brewers as the youthful African American and Hispanic populations come of drinking age. What this means is less ads and marketing materials touting the traditional white frat boy image and more spots featuring a crossover appeal.  According to Paul Chibe, Anheuser-Bush InBev’s Vice President of U.S Marketing, “Ethnic marketing is now the mainstream”.\r\n\r\n&nbsp;\r\n\r\nThis trend, however, should not be confused with segmentation, as many brands have\r\nfound better success with more inclusive general marketing. Brands that are adopting this\r\napproach, such as Bud Light, Miller Lite and Coors Light, are often reaping the rewards and receiving higher perception scores among millennial African Americans and Hispanic youth. Coors Light, a brand which has generally under performed in minority markets, saw all of last year’s growth powered by ethnic markets, and is doing more testing with general-market ads within African American and Hispanic communities “to make sure they see themselves in the work just as much as the overall market does,” said Al Patel, VP-multi-cultural marketing for Miller Coors.\r\n\r\n<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/Miller_Lite_Great_Serve_Spanish_Ad7.jpg\"><img class=\"aligncenter size-medium wp-image-1831\" title=\"Miller_Lite_Great_Serve_Spanish_Ad\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/Miller_Lite_Great_Serve_Spanish_Ad7-300x114.jpg\" alt=\"\" width=\"300\" height=\"114\" /></a>\r\n\r\nHowever, it’s not just a trend of multi-racial inclusion that we’re seeing in beer marketing and advertising, it’s a blurring of the lines as well. Take, for example, a Coors Light advertisement which features hip-hop artist Ice Cube arguing with a Coors Light about who is, in fact, colder.\r\n\r\nWhile the advertisement was originally conceived as an African American-targeted<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/coorslight-cube_Blue2.jpg\"><img class=\"alignright size-medium wp-image-1829\" title=\"coorslight-cube_Blue\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/coorslight-cube_Blue2-300x135.jpg\" alt=\"\" width=\"300\" height=\"135\" /></a>\r\ncampaign, it stole the show when it debuted at a distributors meeting in front of an overwhelmingly white crowd of wholesalers, and has gone on to be well received by viewers of all ethnic backgrounds. With the rapidly changing demographics of the United States, these marketers and advertisers are smart to get on board with inclusive marketing sooner rather than later.','Alcohol Turns Inclusive','','inherit','closed','open','','1804-revision-15','','','2012-06-04 22:18:55','2012-06-04 22:18:55','',1804,'http://www.brandiron.net/general/1804-revision-15/',0,'revision','',0),(1839,16,'2012-06-04 22:20:19','2012-06-04 22:20:19','<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/Miller_Lite_Great_Serve_Spanish_Ad8.jpg\"><img class=\"alignleft size-medium wp-image-1835\" title=\"Miller_Lite_Great_Serve_Spanish_Ad\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/Miller_Lite_Great_Serve_Spanish_Ad8-300x114.jpg\" alt=\"\" width=\"300\" height=\"114\" /></a>The importance of marketing to a diverse demographic is becoming increasingly important for many brewers as the youthful African American and Hispanic populations come of drinking age. What this means is less ads and marketing materials touting the traditional white frat boy image and more spots featuring a crossover appeal.  According to Paul Chibe, Anheuser-Bush InBev’s Vice President of U.S Marketing, “Ethnic marketing is now the mainstream”.\r\n\r\nThis trend, however, should not be confused with segmentation, as many brands have found better success with more inclusive general marketing. Brands that are adopting this approach, such as Bud Light, Miller Lite and Coors Light, are often reaping the rewards and receiving higher perception scores among millennial African Americans and Hispanic youth. Coors Light, a brand which has generally under performed in minority markets, saw all of last year’s growth powered by ethnic markets, and is doing more testing with general-market ads within African American and Hispanic communities “to make sure they see themselves in the work just as much as the overall market does,” said Al Patel, VP-multi-cultural marketing for Miller Coors. However, it’s not just a trend of multi-racial inclusion that we’re seeing in beer marketing and advertising, it’s a blurring of the lines as well. Take, for example, a Coors Light advertisement which features hip-hop artist Ice Cube arguing with a Coors Light about who is, in fact, colder.\r\n\r\nWhile the advertisement was originally conceived as an African American-targeted<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/coorslight-cube_Blue2.jpg\"><img class=\"alignright size-medium wp-image-1829\" title=\"coorslight-cube_Blue\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/coorslight-cube_Blue2-300x135.jpg\" alt=\"\" width=\"300\" height=\"135\" /></a>\r\ncampaign, it stole the show when it debuted at a distributors meeting in front of an overwhelmingly white crowd of wholesalers, and has gone on to be well received by viewers of all ethnic backgrounds. With the rapidly changing demographics of the United States, these marketers and advertisers are smart to get on board with inclusive marketing sooner rather than later.','Alcohol Turns Inclusive','','inherit','closed','open','','1804-revision-18','','','2012-06-04 22:20:19','2012-06-04 22:20:19','',1804,'http://www.brandiron.net/general/1804-revision-18/',0,'revision','',0),(1837,16,'2012-06-04 22:19:53','2012-06-04 22:19:53','<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/Miller_Lite_Great_Serve_Spanish_Ad8.jpg\"><img class=\"alignleft size-medium wp-image-1835\" title=\"Miller_Lite_Great_Serve_Spanish_Ad\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/Miller_Lite_Great_Serve_Spanish_Ad8-300x114.jpg\" alt=\"\" width=\"300\" height=\"114\" /></a>The importance of marketing to a diverse demographic is becoming increasingly important for many brewers as the youthful African American and Hispanic populations come of drinking age. What this means is less ads and marketing materials touting the traditional white frat boy image and more spots featuring a crossover appeal.  According to Paul Chibe, Anheuser-Bush InBev’s Vice President of U.S Marketing, “Ethnic marketing is now the mainstream”.\r\n\r\n&nbsp;\r\n\r\nThis trend, however, should not be confused with segmentation, as many brands have\r\nfound better success with more inclusive general marketing. Brands that are adopting this\r\napproach, such as Bud Light, Miller Lite and Coors Light, are often reaping the rewards and receiving higher perception scores among millennial African Americans and Hispanic youth. Coors Light, a brand which has generally under performed in minority markets, saw all of last year’s growth powered by ethnic markets, and is doing more testing with general-market ads within African American and Hispanic communities “to make sure they see themselves in the work just as much as the overall market does,” said Al Patel, VP-multi-cultural marketing for Miller Coors.\r\n\r\n<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/Miller_Lite_Great_Serve_Spanish_Ad7.jpg\"><img class=\"aligncenter size-medium wp-image-1831\" title=\"Miller_Lite_Great_Serve_Spanish_Ad\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/Miller_Lite_Great_Serve_Spanish_Ad7-300x114.jpg\" alt=\"\" width=\"300\" height=\"114\" /></a>\r\n\r\nHowever, it’s not just a trend of multi-racial inclusion that we’re seeing in beer marketing and advertising, it’s a blurring of the lines as well. Take, for example, a Coors Light advertisement which features hip-hop artist Ice Cube arguing with a Coors Light about who is, in fact, colder.\r\n\r\nWhile the advertisement was originally conceived as an African American-targeted<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/coorslight-cube_Blue2.jpg\"><img class=\"alignright size-medium wp-image-1829\" title=\"coorslight-cube_Blue\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/coorslight-cube_Blue2-300x135.jpg\" alt=\"\" width=\"300\" height=\"135\" /></a>\r\ncampaign, it stole the show when it debuted at a distributors meeting in front of an overwhelmingly white crowd of wholesalers, and has gone on to be well received by viewers of all ethnic backgrounds. With the rapidly changing demographics of the United States, these marketers and advertisers are smart to get on board with inclusive marketing sooner rather than later.','Alcohol Turns Inclusive','','inherit','closed','open','','1804-revision-16','','','2012-06-04 22:19:53','2012-06-04 22:19:53','',1804,'http://www.brandiron.net/general/1804-revision-16/',0,'revision','',0),(1838,16,'2012-06-04 22:19:55','2012-06-04 22:19:55','<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/Miller_Lite_Great_Serve_Spanish_Ad8.jpg\"><img class=\"alignleft size-medium wp-image-1835\" title=\"Miller_Lite_Great_Serve_Spanish_Ad\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/Miller_Lite_Great_Serve_Spanish_Ad8-300x114.jpg\" alt=\"\" width=\"300\" height=\"114\" /></a>The importance of marketing to a diverse demographic is becoming increasingly important for many brewers as the youthful African American and Hispanic populations come of drinking age. What this means is less ads and marketing materials touting the traditional white frat boy image and more spots featuring a crossover appeal.  According to Paul Chibe, Anheuser-Bush InBev’s Vice President of U.S Marketing, “Ethnic marketing is now the mainstream”.\r\n\r\n&nbsp;\r\n\r\nThis trend, however, should not be confused with segmentation, as many brands have\r\nfound better success with more inclusive general marketing. Brands that are adopting this\r\napproach, such as Bud Light, Miller Lite and Coors Light, are often reaping the rewards and receiving higher perception scores among millennial African Americans and Hispanic youth. Coors Light, a brand which has generally under performed in minority markets, saw all of last year’s growth powered by ethnic markets, and is doing more testing with general-market ads within African American and Hispanic communities “to make sure they see themselves in the work just as much as the overall market does,” said Al Patel, VP-multi-cultural marketing for Miller Coors.\r\n\r\n<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/Miller_Lite_Great_Serve_Spanish_Ad7.jpg\"><img class=\"aligncenter size-medium wp-image-1831\" title=\"Miller_Lite_Great_Serve_Spanish_Ad\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/Miller_Lite_Great_Serve_Spanish_Ad7-300x114.jpg\" alt=\"\" width=\"300\" height=\"114\" /></a>\r\n\r\nHowever, it’s not just a trend of multi-racial inclusion that we’re seeing in beer marketing and advertising, it’s a blurring of the lines as well. Take, for example, a Coors Light advertisement which features hip-hop artist Ice Cube arguing with a Coors Light about who is, in fact, colder.\r\n\r\nWhile the advertisement was originally conceived as an African American-targeted<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/coorslight-cube_Blue2.jpg\"><img class=\"alignright size-medium wp-image-1829\" title=\"coorslight-cube_Blue\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/coorslight-cube_Blue2-300x135.jpg\" alt=\"\" width=\"300\" height=\"135\" /></a>\r\ncampaign, it stole the show when it debuted at a distributors meeting in front of an overwhelmingly white crowd of wholesalers, and has gone on to be well received by viewers of all ethnic backgrounds. With the rapidly changing demographics of the United States, these marketers and advertisers are smart to get on board with inclusive marketing sooner rather than later.','Alcohol Turns Inclusive','','inherit','closed','open','','1804-revision-17','','','2012-06-04 22:19:55','2012-06-04 22:19:55','',1804,'http://www.brandiron.net/general/1804-revision-17/',0,'revision','',0),(1840,16,'2012-06-04 22:20:44','2012-06-04 22:20:44','<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/Miller_Lite_Great_Serve_Spanish_Ad8.jpg\"><img class=\"alignleft size-medium wp-image-1835\" title=\"Miller_Lite_Great_Serve_Spanish_Ad\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/Miller_Lite_Great_Serve_Spanish_Ad8-300x114.jpg\" alt=\"\" width=\"300\" height=\"114\" /></a>The importance of marketing to a diverse demographic is becoming increasingly important for many brewers as the youthful African American and Hispanic populations come of drinking age. What this means is less ads and marketing materials touting the traditional white frat boy image and more spots featuring a crossover appeal.  According to Paul Chibe, Anheuser-Bush InBev’s Vice             President of U.S Marketing, “Ethnic marketing is now the mainstream”.\r\n\r\nThis trend, however, should not be confused with segmentation, as many brands have found better success with more inclusive general marketing. Brands that are adopting this approach, such as Bud Light, Miller Lite and Coors Light, are often reaping the rewards and receiving higher perception scores among millennial African Americans and Hispanic youth. Coors Light, a brand which has generally under performed in minority markets, saw all of last year’s growth powered by ethnic markets, and is doing more testing with general-market ads within African American and Hispanic communities “to make sure they see themselves in the work just as much as the overall market does,” said Al Patel, VP-multi-cultural marketing for Miller Coors. However, it’s not just a trend of multi-racial inclusion that we’re seeing in beer marketing and advertising, it’s a blurring of the lines as well. Take, for example, a Coors Light advertisement which features hip-hop artist Ice Cube arguing with a Coors Light about who is, in fact, colder.\r\n\r\nWhile the advertisement was originally conceived as an African American-targeted<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/coorslight-cube_Blue2.jpg\"><img class=\"alignright size-medium wp-image-1829\" title=\"coorslight-cube_Blue\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/coorslight-cube_Blue2-300x135.jpg\" alt=\"\" width=\"300\" height=\"135\" /></a>\r\ncampaign, it stole the show when it debuted at a distributors meeting in front of an overwhelmingly white crowd of wholesalers, and has gone on to be well received by viewers of all ethnic backgrounds. With the rapidly changing demographics of the United States, these marketers and advertisers are smart to get on board with inclusive marketing sooner rather than later.','Alcohol Turns Inclusive','','inherit','closed','open','','1804-revision-19','','','2012-06-04 22:20:44','2012-06-04 22:20:44','',1804,'http://www.brandiron.net/general/1804-revision-19/',0,'revision','',0),(1841,16,'2012-06-04 22:21:04','2012-06-04 22:21:04','<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/Miller_Lite_Great_Serve_Spanish_Ad8.jpg\"><img class=\"alignleft size-medium wp-image-1835\" title=\"Miller_Lite_Great_Serve_Spanish_Ad\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/Miller_Lite_Great_Serve_Spanish_Ad8-300x114.jpg\" alt=\"\" width=\"300\" height=\"114\" /></a>The importance of marketing to a diverse demographic is becoming increasingly important for many brewers as the youthful African American and Hispanic populations come of drinking age. What this means is less ads and marketing materials touting the traditional white frat boy image and more spots featuring a crossover appeal.  According to Paul Chibe, Anheuser-Bush InBev’s Vice                                            President of U.S Marketing, “Ethnic marketing is now the mainstream”.\r\n\r\nThis trend, however, should not be confused with segmentation, as many brands have found better success with more inclusive general marketing. Brands that are adopting this approach, such as Bud Light, Miller Lite and Coors Light, are often reaping the rewards and receiving higher perception scores among millennial African Americans and Hispanic youth. Coors Light, a brand which has generally under performed in minority markets, saw all of last year’s growth powered by ethnic markets, and is doing more testing with general-market ads within African American and Hispanic communities “to make sure they see themselves in the work just as much as the overall market does,” said Al Patel, VP-multi-cultural marketing for Miller Coors. However, it’s not just a trend of multi-racial inclusion that we’re seeing in beer marketing and advertising, it’s a blurring of the lines as well. Take, for example, a Coors Light advertisement which features hip-hop artist Ice Cube arguing with a Coors Light about who is, in fact, colder.\r\n\r\nWhile the advertisement was originally conceived as an African American-targeted<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/coorslight-cube_Blue2.jpg\"><img class=\"alignright size-medium wp-image-1829\" title=\"coorslight-cube_Blue\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/coorslight-cube_Blue2-300x135.jpg\" alt=\"\" width=\"300\" height=\"135\" /></a>\r\ncampaign, it stole the show when it debuted at a distributors meeting in front of an overwhelmingly white crowd of wholesalers, and has gone on to be well received by viewers of all ethnic backgrounds. With the rapidly changing demographics of the United States, these marketers and advertisers are smart to get on board with inclusive marketing sooner rather than later.','Alcohol Turns Inclusive','','inherit','closed','open','','1804-revision-20','','','2012-06-04 22:21:04','2012-06-04 22:21:04','',1804,'http://www.brandiron.net/general/1804-revision-20/',0,'revision','',0),(1842,16,'2012-06-04 22:21:18','2012-06-04 22:21:18','<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/Miller_Lite_Great_Serve_Spanish_Ad8.jpg\"><img class=\"alignleft size-medium wp-image-1835\" title=\"Miller_Lite_Great_Serve_Spanish_Ad\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/Miller_Lite_Great_Serve_Spanish_Ad8-300x114.jpg\" alt=\"\" width=\"300\" height=\"114\" /></a>The importance of marketing to a diverse demographic is becoming increasingly important for many brewers as the youthful African American and Hispanic populations come of drinking age. What this means is less ads and marketing materials touting the traditional white frat boy image and more spots featuring a crossover appeal.  According to Paul Chibe, Anheuser-Bush InBev’s Vice                                                                 President of U.S Marketing, “Ethnic marketing is now the mainstream”.\r\n\r\nThis trend, however, should not be confused with segmentation, as many brands have found better success with more inclusive general marketing. Brands that are adopting this approach, such as Bud Light, Miller Lite and Coors Light, are often reaping the rewards and receiving higher perception scores among millennial African Americans and Hispanic youth. Coors Light, a brand which has generally under performed in minority markets, saw all of last year’s growth powered by ethnic markets, and is doing more testing with general-market ads within African American and Hispanic communities “to make sure they see themselves in the work just as much as the overall market does,” said Al Patel, VP-multi-cultural marketing for Miller Coors. However, it’s not just a trend of multi-racial inclusion that we’re seeing in beer marketing and advertising, it’s a blurring of the lines as well. Take, for example, a Coors Light advertisement which features hip-hop artist Ice Cube arguing with a Coors Light about who is, in fact, colder.\r\n\r\nWhile the advertisement was originally conceived as an African American-targeted<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/coorslight-cube_Blue2.jpg\"><img class=\"alignright size-medium wp-image-1829\" title=\"coorslight-cube_Blue\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/coorslight-cube_Blue2-300x135.jpg\" alt=\"\" width=\"300\" height=\"135\" /></a>\r\ncampaign, it stole the show when it debuted at a distributors meeting in front of an overwhelmingly white crowd of wholesalers, and has gone on to be well received by viewers of all ethnic backgrounds. With the rapidly changing demographics of the United States, these marketers and advertisers are smart to get on board with inclusive marketing sooner rather than later.','Alcohol Turns Inclusive','','inherit','closed','open','','1804-revision-21','','','2012-06-04 22:21:18','2012-06-04 22:21:18','',1804,'http://www.brandiron.net/general/1804-revision-21/',0,'revision','',0),(1844,16,'2012-06-04 22:22:28','2012-06-04 22:22:28','','Miller_Lite_Great_Serve_Spanish_Ad','','inherit','closed','open','','miller_lite_great_serve_spanish_ad-10','','','2012-06-04 22:22:28','2012-06-04 22:22:28','',1804,'http://www.brandiron.net/wp-content/uploads/2012/06/Miller_Lite_Great_Serve_Spanish_Ad9.jpg',0,'attachment','image/jpeg',0),(1843,16,'2012-06-04 22:21:28','2012-06-04 22:21:28','<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/Miller_Lite_Great_Serve_Spanish_Ad8.jpg\"><img class=\"alignleft size-medium wp-image-1835\" title=\"Miller_Lite_Great_Serve_Spanish_Ad\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/Miller_Lite_Great_Serve_Spanish_Ad8-300x114.jpg\" alt=\"\" width=\"300\" height=\"114\" /></a>The importance of marketing to a diverse demographic is becoming increasingly important for many brewers as the youthful African American and Hispanic populations come of drinking age. What this means is less ads and marketing materials touting the traditional white frat boy image and more spots featuring a crossover appeal.  According to Paul Chibe, Anheuser-Bush InBev’s Vice                                                                                                                   President of U.S Marketing, “Ethnic marketing is now the mainstream”.\r\n\r\nThis trend, however, should not be confused with segmentation, as many brands have found better success with more inclusive general marketing. Brands that are adopting this approach, such as Bud Light, Miller Lite and Coors Light, are often reaping the rewards and receiving higher perception scores among millennial African Americans and Hispanic youth. Coors Light, a brand which has generally under performed in minority markets, saw all of last year’s growth powered by ethnic markets, and is doing more testing with general-market ads within African American and Hispanic communities “to make sure they see themselves in the work just as much as the overall market does,” said Al Patel, VP-multi-cultural marketing for Miller Coors. However, it’s not just a trend of multi-racial inclusion that we’re seeing in beer marketing and advertising, it’s a blurring of the lines as well. Take, for example, a Coors Light advertisement which features hip-hop artist Ice Cube arguing with a Coors Light about who is, in fact, colder.\r\n\r\nWhile the advertisement was originally conceived as an African American-targeted<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/coorslight-cube_Blue2.jpg\"><img class=\"alignright size-medium wp-image-1829\" title=\"coorslight-cube_Blue\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/coorslight-cube_Blue2-300x135.jpg\" alt=\"\" width=\"300\" height=\"135\" /></a>\r\ncampaign, it stole the show when it debuted at a distributors meeting in front of an overwhelmingly white crowd of wholesalers, and has gone on to be well received by viewers of all ethnic backgrounds. With the rapidly changing demographics of the United States, these marketers and advertisers are smart to get on board with inclusive marketing sooner rather than later.','Alcohol Turns Inclusive','','inherit','closed','open','','1804-revision-22','','','2012-06-04 22:21:28','2012-06-04 22:21:28','',1804,'http://www.brandiron.net/general/1804-revision-22/',0,'revision','',0),(1845,16,'2012-06-04 22:22:48','2012-06-04 22:22:48','','Miller_Lite_Great_Serve_Spanish_Ad','','inherit','closed','open','','miller_lite_great_serve_spanish_ad-11','','','2012-06-04 22:22:48','2012-06-04 22:22:48','',1804,'http://www.brandiron.net/wp-content/uploads/2012/06/Miller_Lite_Great_Serve_Spanish_Ad10.jpg',0,'attachment','image/jpeg',0),(1846,16,'2012-06-04 22:21:42','2012-06-04 22:21:42','<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/Miller_Lite_Great_Serve_Spanish_Ad8.jpg\"><img class=\"alignleft size-medium wp-image-1835\" title=\"Miller_Lite_Great_Serve_Spanish_Ad\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/Miller_Lite_Great_Serve_Spanish_Ad8-300x114.jpg\" alt=\"\" width=\"300\" height=\"114\" /></a>The importance of marketing to a diverse demographic is becoming increasingly important for many brewers as the youthful African American and Hispanic populations come of drinking age. What this means is less ads and marketing materials touting the traditional white frat boy image and more spots featuring a crossover appeal.  According to Paul Chibe, Anheuser-Bush InBev’s Vice\r\n\r\nPresident of U.S Marketing, “Ethnic marketing is now the mainstream”.\r\n\r\nThis trend, however, should not be confused with segmentation, as many brands have found better success with more inclusive general marketing. Brands that are adopting this approach, such as Bud Light, Miller Lite and Coors Light, are often reaping the rewards and receiving higher perception scores among millennial African Americans and Hispanic youth. Coors Light, a brand which has generally under performed in minority markets, saw all of last year’s growth powered by ethnic markets, and is doing more testing with general-market ads within African American and Hispanic communities “to make sure they see themselves in the work just as much as the overall market does,” said Al Patel, VP-multi-cultural marketing for Miller Coors. However, it’s not just a trend of multi-racial inclusion that we’re seeing in beer marketing and advertising, it’s a blurring of the lines as well. Take, for example, a Coors Light advertisement which features hip-hop artist Ice Cube arguing with a Coors Light about who is, in fact, colder.\r\n\r\nWhile the advertisement was originally conceived as an African American-targeted<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/coorslight-cube_Blue2.jpg\"><img class=\"alignright size-medium wp-image-1829\" title=\"coorslight-cube_Blue\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/coorslight-cube_Blue2-300x135.jpg\" alt=\"\" width=\"300\" height=\"135\" /></a>\r\ncampaign, it stole the show when it debuted at a distributors meeting in front of an overwhelmingly white crowd of wholesalers, and has gone on to be well received by viewers of all ethnic backgrounds. With the rapidly changing demographics of the United States, these marketers and advertisers are smart to get on board with inclusive marketing sooner rather than later.','Alcohol Turns Inclusive','','inherit','closed','open','','1804-revision-23','','','2012-06-04 22:21:42','2012-06-04 22:21:42','',1804,'http://www.brandiron.net/general/1804-revision-23/',0,'revision','',0),(1847,16,'2012-06-04 22:23:50','2012-06-04 22:23:50','','coorslight-cube_Blue','','inherit','closed','open','','coorslight-cube_blue-4','','','2012-06-04 22:23:50','2012-06-04 22:23:50','',1804,'http://www.brandiron.net/wp-content/uploads/2012/06/coorslight-cube_Blue3.jpg',0,'attachment','image/jpeg',0),(1848,16,'2012-06-04 22:22:57','2012-06-04 22:22:57','The importance of marketing to a diverse demographic is becoming increasingly important for many brewers as the youthful African American and Hispanic populations come of drinking age. What this means is less ads and marketing materials touting the traditional white frat boy image and more spots featuring a crossover appeal.  According to Paul Chibe, Anheuser-Bush InBev’s Vice President of U.S Marketing, “Ethnic marketing is now the mainstream”.\r\n\r\n<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/Miller_Lite_Great_Serve_Spanish_Ad10.jpg\"><img class=\"aligncenter size-medium wp-image-1845\" title=\"Miller_Lite_Great_Serve_Spanish_Ad\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/Miller_Lite_Great_Serve_Spanish_Ad10-300x114.jpg\" alt=\"\" width=\"300\" height=\"114\" /></a>\r\n\r\nThis trend, however, should not be confused with segmentation, as many brands have found better success with more inclusive general marketing. Brands that are adopting this approach, such as Bud Light, Miller Lite and Coors Light, are often reaping the rewards and receiving higher perception scores among millennial African Americans and Hispanic youth. Coors Light, a brand which has generally under performed in minority markets, saw all of last year’s growth powered by ethnic markets, and is doing more testing with general-market ads within African American and Hispanic communities “to make sure they see themselves in the work just as much as the overall market does,” said Al Patel, VP-multi-cultural marketing for Miller Coors. However, it’s not just a trend of multi-racial inclusion that we’re seeing in beer marketing and advertising, it’s a blurring of the lines as well. Take, for example, a Coors Light advertisement which features hip-hop artist Ice Cube arguing with a Coors Light about who is, in fact, colder.\r\n\r\nWhile the advertisement was originally conceived as an African American-targeted<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/coorslight-cube_Blue2.jpg\"><img class=\"alignright size-medium wp-image-1829\" title=\"coorslight-cube_Blue\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/coorslight-cube_Blue2-300x135.jpg\" alt=\"\" width=\"300\" height=\"135\" /></a>\r\ncampaign, it stole the show when it debuted at a distributors meeting in front of an overwhelmingly white crowd of wholesalers, and has gone on to be well received by viewers of all ethnic backgrounds. With the rapidly changing demographics of the United States, these marketers and advertisers are smart to get on board with inclusive marketing sooner rather than later.','Alcohol Turns Inclusive','','inherit','closed','open','','1804-revision-24','','','2012-06-04 22:22:57','2012-06-04 22:22:57','',1804,'http://www.brandiron.net/general/1804-revision-24/',0,'revision','',0),(1849,16,'2012-06-04 22:24:36','2012-06-04 22:24:36','The importance of marketing to a diverse demographic is becoming increasingly important for many brewers as the youthful African American and Hispanic populations come of drinking age. What this means is less ads and marketing materials touting the traditional white frat boy image and more spots featuring a crossover appeal.  According to Paul Chibe, Anheuser-Bush InBev’s Vice President of U.S Marketing, “Ethnic marketing is now the mainstream”.\r\n\r\n<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/Miller_Lite_Great_Serve_Spanish_Ad10.jpg\"><img class=\"aligncenter size-medium wp-image-1845\" title=\"Miller_Lite_Great_Serve_Spanish_Ad\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/Miller_Lite_Great_Serve_Spanish_Ad10-300x114.jpg\" alt=\"\" width=\"300\" height=\"114\" /></a>\r\n\r\nThis trend, however, should not be confused with segmentation, as many brands have found better success with more inclusive general marketing. Brands that are adopting this approach, such as Bud Light, Miller Lite and Coors Light, are often reaping the rewards and receiving higher perception scores among millennial African Americans and Hispanic youth. Coors Light, a brand which has generally under performed in minority markets, saw all of last year’s growth powered by ethnic markets, and is doing more testing with general-market ads within African American and Hispanic communities “to make sure they see themselves in the work just as much as the overall market does,” said Al Patel, VP-multi-cultural marketing for Miller Coors. However, it’s not just a trend of multi-racial inclusion that we’re seeing in beer marketing and advertising, it’s a blurring of the lines as well. Take, for example, a Coors Light advertisement which features hip-hop artist Ice Cube arguing with a Coors Light about who is, in fact, colder.\r\n\r\n<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/coorslight-cube_Blue3.jpg\"><img class=\"aligncenter size-medium wp-image-1847\" title=\"coorslight-cube_Blue\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/coorslight-cube_Blue3-300x135.jpg\" alt=\"\" width=\"300\" height=\"135\" /></a>\r\n\r\nWhile the advertisement was originally conceived as an African American-targeted\r\ncampaign, it stole the show when it debuted at a distributors meeting in front of an overwhelmingly white crowd of wholesalers, and has gone on to be well received by viewers of all ethnic backgrounds. With the rapidly changing demographics of the United States, these marketers and advertisers are smart to get on board with inclusive marketing sooner rather than later.','Alcohol Turns Inclusive','','inherit','closed','open','','1804-revision-25','','','2012-06-04 22:24:36','2012-06-04 22:24:36','',1804,'http://www.brandiron.net/general/1804-revision-25/',0,'revision','',0),(1850,16,'2012-06-04 22:25:15','2012-06-04 22:25:15','The importance of marketing to a diverse demographic is becoming increasingly important for many brewers as the youthful African American and Hispanic populations come of drinking age. What this means is less ads and marketing materials touting the traditional white, frat boy image and more spots featuring a crossover appeal.  According to Paul Chibe, Anheuser-Bush InBev’s Vice President of U.S Marketing, “Ethnic marketing is now the mainstream”.\r\n\r\n<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/Miller_Lite_Great_Serve_Spanish_Ad10.jpg\"><img class=\"aligncenter size-medium wp-image-1845\" title=\"Miller_Lite_Great_Serve_Spanish_Ad\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/Miller_Lite_Great_Serve_Spanish_Ad10-300x114.jpg\" alt=\"\" width=\"300\" height=\"114\" /></a>\r\n\r\nThis trend, however, should not be confused with segmentation, as many brands have found better success with more inclusive general marketing. Brands that are adopting this approach, such as Bud Light, Miller Lite and Coors Light, are often reaping the rewards and receiving higher perception scores among millennial African Americans and Hispanic youth. Coors Light, a brand which has generally under performed in minority markets, saw all of last year’s growth powered by ethnic markets, and is doing more testing with general-market ads within African American and Hispanic communities “to make sure they see themselves in the work just as much as the overall market does,” said Al Patel, VP-multi-cultural marketing for Miller Coors. However, it’s not just a trend of multi-racial inclusion that we’re seeing in beer marketing and advertising, it’s a blurring of the lines as well. Take, for example, a Coors Light advertisement which features hip-hop artist Ice Cube arguing with a Coors Light about who is, in fact, colder.\r\n\r\n<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/coorslight-cube_Blue3.jpg\"><img class=\"aligncenter size-medium wp-image-1847\" title=\"coorslight-cube_Blue\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/coorslight-cube_Blue3-300x135.jpg\" alt=\"\" width=\"300\" height=\"135\" /></a>\r\n\r\nWhile the advertisement was originally conceived as an African American-targeted\r\ncampaign, it stole the show when it debuted at a distributors meeting in front of an overwhelmingly white crowd of wholesalers, and has gone on to be well received by viewers of all ethnic backgrounds. With the rapidly changing demographics of the United States, these marketers and advertisers are smart to get on board with inclusive marketing sooner rather than later.','Alcohol Turns Inclusive','','inherit','closed','open','','1804-revision-26','','','2012-06-04 22:25:15','2012-06-04 22:25:15','',1804,'http://www.brandiron.net/general/1804-revision-26/',0,'revision','',0),(1852,16,'2012-06-04 22:27:28','2012-06-04 22:27:28','','coorslight-cube_Blue','','inherit','closed','open','','coorslight-cube_blue-5','','','2012-06-04 22:27:28','2012-06-04 22:27:28','',1804,'http://www.brandiron.net/wp-content/uploads/2012/06/coorslight-cube_Blue4.jpg',0,'attachment','image/jpeg',0),(1851,16,'2012-06-04 22:26:25','2012-06-04 22:26:25','The importance of marketing to a diverse demographic is becoming increasingly important for many brewers as the youthful African American and Hispanic populations come of drinking age. What this means is less ads and marketing materials touting the traditional white, frat boy image and more spots featuring a crossover appeal.  According to Paul Chibe, Anheuser-Bush InBev’s Vice President of U.S Marketing, “Ethnic marketing is now the mainstream”.\r\n\r\n<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/Miller_Lite_Great_Serve_Spanish_Ad10.jpg\"><img class=\"aligncenter size-medium wp-image-1845\" title=\"Miller_Lite_Great_Serve_Spanish_Ad\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/Miller_Lite_Great_Serve_Spanish_Ad10-300x114.jpg\" alt=\"\" width=\"300\" height=\"114\" /></a>\r\n\r\nThis trend, however, should not be confused with segmentation, as many brands have found better success with more inclusive general marketing. Brands that are adopting this approach, such as Bud Light, Miller Lite and Coors Light, are often reaping the rewards and receiving higher perception scores among millennial African Americans and Hispanic youth. Coors Light, a brand which has generally under performed in minority markets, saw all of last year’s growth powered by ethnic markets, and is doing more testing with general-market ads within African American and Hispanic communities “to make sure they see themselves in the work just as much as the overall market does,” said Al Patel, VP-multi-cultural marketing for Miller Coors. However, it’s not just a trend of multi-racial inclusion that we’re seeing in beer marketing and advertising, it’s a blurring of the lines as well. Take, for example, a Coors Light advertisement which features hip-hop artist Ice Cube arguing with a Coors Light about who is, in fact, colder.\r\n\r\n<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/coorslight-cube_Blue3.jpg\"><img class=\"aligncenter size-medium wp-image-1847\" title=\"coorslight-cube_Blue\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/coorslight-cube_Blue3-300x135.jpg\" alt=\"\" width=\"300\" height=\"135\" /></a>\r\n\r\n&nbsp;\r\n\r\nWhile the advertisement was originally conceived as an African American-targeted campaign, it stole the show when it debuted at a distributors meeting in front of an overwhelmingly white crowd of wholesalers, and has gone on to be well received by viewers of all ethnic backgrounds. With the rapidly changing demographics of the United States, these marketers and advertisers are smart to get on board with inclusive marketing sooner rather than later.','Alcohol Turns Inclusive','','inherit','closed','open','','1804-revision-27','','','2012-06-04 22:26:25','2012-06-04 22:26:25','',1804,'http://www.brandiron.net/general/1804-revision-27/',0,'revision','',0),(1853,16,'2012-06-04 22:26:42','2012-06-04 22:26:42','The importance of marketing to a diverse demographic is becoming increasingly important for many brewers as the youthful African American and Hispanic populations come of drinking age. What this means is less ads and marketing materials touting the traditional white, frat boy image and more spots featuring a crossover appeal.  According to Paul Chibe, Anheuser-Bush InBev’s Vice President of U.S Marketing, “Ethnic marketing is now the mainstream”.\r\n\r\n<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/Miller_Lite_Great_Serve_Spanish_Ad10.jpg\"><img class=\"aligncenter size-medium wp-image-1845\" title=\"Miller_Lite_Great_Serve_Spanish_Ad\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/Miller_Lite_Great_Serve_Spanish_Ad10-300x114.jpg\" alt=\"\" width=\"300\" height=\"114\" /></a>\r\n\r\nThis trend, however, should not be confused with segmentation, as many brands have found better success with more inclusive general marketing. Brands that are adopting this approach, such as Bud Light, Miller Lite and Coors Light, are often reaping the rewards and receiving higher perception scores among millennial African Americans and Hispanic youth. Coors Light, a brand which has generally under performed in minority markets, saw all of last year’s growth powered by ethnic markets, and is doing more testing with general-market ads within African American and Hispanic communities “to make sure they see themselves in the work just as much as the overall market does,” said Al Patel, VP-multi-cultural marketing for Miller Coors. However, it’s not just a trend of multi-racial inclusion that we’re seeing in beer marketing and advertising, it’s a blurring of the lines as well. Take, for example, a Coors Light advertisement which features hip-hop artist Ice Cube arguing with a Coors Light about who is, in fact, colder.\r\n\r\n<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/coorslight-cube_Blue3.jpg\"><img class=\"aligncenter size-medium wp-image-1847\" title=\"coorslight-cube_Blue\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/coorslight-cube_Blue3-300x135.jpg\" alt=\"\" width=\"300\" height=\"135\" /></a>\r\n\r\nWhile the advertisement was originally conceived as an African American-targeted campaign, it stole the show when it debuted at a distributors meeting in front of an overwhelmingly white crowd of wholesalers, and has gone on to be well received by viewers of all ethnic backgrounds. With the rapidly changing demographics of the United States, these marketers and advertisers are smart to get on board with inclusive marketing sooner rather than later.','Alcohol Turns Inclusive','','inherit','closed','open','','1804-revision-28','','','2012-06-04 22:26:42','2012-06-04 22:26:42','',1804,'http://www.brandiron.net/general/1804-revision-28/',0,'revision','',0),(1854,16,'2012-06-04 22:27:36','2012-06-04 22:27:36','The importance of marketing to a diverse demographic is becoming increasingly important for many brewers as the youthful African American and Hispanic populations come of drinking age. What this means is less ads and marketing materials touting the traditional white, frat boy image and more spots featuring a crossover appeal.  According to Paul Chibe, Anheuser-Bush InBev’s Vice President of U.S Marketing, “Ethnic marketing is now the mainstream”.\r\n\r\n<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/Miller_Lite_Great_Serve_Spanish_Ad10.jpg\"><img class=\"aligncenter size-medium wp-image-1845\" title=\"Miller_Lite_Great_Serve_Spanish_Ad\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/Miller_Lite_Great_Serve_Spanish_Ad10-300x114.jpg\" alt=\"\" width=\"300\" height=\"114\" /></a>\r\n\r\nThis trend, however, should not be confused with segmentation, as many brands have found better success with more inclusive general marketing. Brands that are adopting this approach, such as Bud Light, Miller Lite and Coors Light, are often reaping the rewards and receiving higher perception scores among millennial African Americans and Hispanic youth. Coors Light, a brand which has generally under performed in minority markets, saw all of last year’s growth powered by ethnic markets, and is doing more testing with general-market ads within African American and Hispanic communities “to make sure they see themselves in the work just as much as the overall market does,” said Al Patel, VP-multi-cultural marketing for Miller Coors. However, it’s not just a trend of multi-racial inclusion that we’re seeing in beer marketing and advertising, it’s a blurring of the lines as well. Take, for example, a Coors Light advertisement which features hip-hop artist Ice Cube arguing with a Coors Light about who is, in fact, colder. While the advertisement was originally conceived as an African American-targeted campaign, it stole the show when it debuted at a distributors meeting in front of an overwhelmingly white crowd of wholesalers, and has gone on to be well received by viewers of all ethnic backgrounds. With the rapidly changing demographics of the United States, these marketers and advertisers are smart to get on board with inclusive marketing sooner rather than later.\r\n\r\n<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/coorslight-cube_Blue4.jpg\"><img class=\"aligncenter size-medium wp-image-1852\" title=\"coorslight-cube_Blue\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/coorslight-cube_Blue4-300x135.jpg\" alt=\"\" width=\"300\" height=\"135\" /></a>','Alcohol Turns Inclusive','','inherit','closed','open','','1804-revision-29','','','2012-06-04 22:27:36','2012-06-04 22:27:36','',1804,'http://www.brandiron.net/general/1804-revision-29/',0,'revision','',0),(1855,16,'2012-06-04 22:27:57','2012-06-04 22:27:57','The importance of marketing to a diverse demographic is becoming increasingly important for many brewers as the youthful African American and Hispanic populations come of drinking age. What this means is less ads and marketing materials touting the traditional white, frat boy image and more spots featuring a crossover appeal.  According to Paul Chibe, Anheuser-Bush InBev’s Vice President of U.S Marketing, “Ethnic marketing is now the mainstream”.\r\n\r\n<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/Miller_Lite_Great_Serve_Spanish_Ad10.jpg\"><img class=\"aligncenter size-medium wp-image-1845\" title=\"Miller_Lite_Great_Serve_Spanish_Ad\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/Miller_Lite_Great_Serve_Spanish_Ad10-300x114.jpg\" alt=\"\" width=\"300\" height=\"114\" /></a>\r\n\r\nThis trend, however, should not be confused with segmentation, as many brands have found better success with more inclusive general marketing. Brands that are adopting this approach, such as Bud Light, Miller Lite and Coors Light, are often reaping the rewards and receiving higher perception scores among millennial African Americans and Hispanic youth. Coors Light, a brand which has generally under performed in minority markets, saw all of last year’s growth powered by ethnic markets, and is doing more testing with general-market ads within African American and Hispanic communities “to make sure they see themselves in the work just as much as the overall market does,” said Al Patel, VP-multi-cultural marketing for Miller Coors. However, it’s not just a trend of multi-racial inclusion that we’re seeing in beer marketing and advertising, it’s a blurring of the lines as well.\r\n\r\nTake, for example, a Coors Light advertisement which features hip-hop artist Ice Cube arguing with a Coors Light about who is, in fact, colder. While the advertisement was originally conceived as an African American-targeted campaign, it stole the show when it debuted at a distributors meeting in front of an overwhelmingly white crowd of wholesalers, and has gone on to be well received by viewers of all ethnic backgrounds. With the rapidly changing demographics of the United States, these marketers and advertisers are smart to get on board with inclusive marketing sooner rather than later.\r\n\r\n<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/coorslight-cube_Blue4.jpg\"><img class=\"aligncenter size-medium wp-image-1852\" title=\"coorslight-cube_Blue\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/coorslight-cube_Blue4-300x135.jpg\" alt=\"\" width=\"300\" height=\"135\" /></a>','Alcohol Turns Inclusive','','inherit','closed','open','','1804-revision-30','','','2012-06-04 22:27:57','2012-06-04 22:27:57','',1804,'http://www.brandiron.net/general/1804-revision-30/',0,'revision','',0),(1856,16,'2012-06-04 22:28:48','2012-06-04 22:28:48','The importance of marketing to a diverse demographic is becoming increasingly important for many brewers as the youthful African American and Hispanic populations come of drinking age. What this means is less ads and marketing materials touting the traditional white, frat boy image and more spots featuring a crossover appeal.  According to Paul Chibe, Anheuser-Bush InBev’s Vice President of U.S Marketing, “Ethnic marketing is now the mainstream”.\r\n\r\n<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/Miller_Lite_Great_Serve_Spanish_Ad10.jpg\"><img class=\"aligncenter size-medium wp-image-1845\" title=\"Miller_Lite_Great_Serve_Spanish_Ad\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/Miller_Lite_Great_Serve_Spanish_Ad10-300x114.jpg\" alt=\"\" width=\"300\" height=\"114\" /></a>\r\n\r\nThis trend, however, should not be confused with segmentation, as many brands have found better success with more inclusive general marketing. Brands that are adopting this approach, such as Bud Light, Miller Lite and Coors Light, are often reaping the rewards and receiving higher perception scores among millennial African Americans and Hispanic youth. Coors Light, a brand which has generally under performed in minority markets, saw all of last year’s growth powered by ethnic markets, and is doing more testing with general-market ads within African American and Hispanic communities “to make sure they see themselves in the work just as much as the overall market does,” said Al Patel, VP-multi-cultural marketing for Miller Coors. However, it’s not just a trend of multi-racial inclusion that we’re seeing in beer marketing and advertising, it’s a blurring of the lines as well. Take, for example, a Coors Light advertisement which features hip-hop artist Ice Cube arguing with a Coors Light about who is, in fact, colder. While the advertisement was originally conceived as an African American-targeted campaign, it stole the show when it debuted at a distributors meeting in front of an overwhelmingly white crowd of wholesalers, and has gone on to be well received by viewers of all ethnic backgrounds. With the rapidly changing demographics of the United States, these marketers and advertisers are smart to get on board with inclusive marketing sooner rather than later.\r\n\r\n<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/coorslight-cube_Blue4.jpg\"><img class=\"aligncenter size-medium wp-image-1852\" title=\"coorslight-cube_Blue\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/coorslight-cube_Blue4-300x135.jpg\" alt=\"\" width=\"300\" height=\"135\" /></a>','Alcohol Turns Inclusive','','inherit','closed','open','','1804-revision-31','','','2012-06-04 22:28:48','2012-06-04 22:28:48','',1804,'http://www.brandiron.net/general/1804-revision-31/',0,'revision','',0),(1857,16,'2012-06-04 22:31:05','2012-06-04 22:31:05','The importance of marketing to a diverse demographic is becoming increasingly important for many brewers as the youthful African American and Hispanic populations come of drinking age. What this means is less ads and marketing materials touting the traditional white, frat boy image and more spots featuring a crossover appeal.  According to Paul Chibe, Anheuser-Bush InBev’s Vice President of U.S Marketing, “Ethnic marketing is now the mainstream”.\n\n<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/Miller_Lite_Great_Serve_Spanish_Ad10.jpg\"><img class=\"aligncenter size-medium wp-image-1845\" title=\"Miller_Lite_Great_Serve_Spanish_Ad\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/Miller_Lite_Great_Serve_Spanish_Ad10-300x114.jpg\" alt=\"\" width=\"300\" height=\"114\" /></a>\n\nThis trend, however, should not be confused with segmentation, as many brands have found better success with more inclusive general marketing. Brands that are adopting this approach, such as Bud Light, Miller Lite and Coors Light, are often reaping the rewards and receiving higher perception scores among millennial African Americans and Hispanic youth. Coors Light, a brand which has generally under performed in minority markets, saw all of last year’s growth powered by ethnic markets, and is doing more testing with general-market ads within African American and Hispanic communities “to make sure they see themselves in the work just as much as the overall market does,” said Al Patel, VP-multi-cultural marketing for Miller Coors. However, it’s not just a trend of multi-racial inclusion that we’re seeing in beer marketing and advertising, it’s a blurring of the lines as well. Take, for example, a Coors Light advertisement which features hip-hop artist Ice Cube arguing with a Coors Light about who is, in fact, colder. While the advertisement was originally conceived as an African American-targeted campaign, it stole the show when it debuted at a distributors meeting in front of an overwhelmingly white crowd of wholesalers, and has gone on to be well received by viewers of all ethnic backgrounds. With the rapidly changing demographics of the United States, these marketers and advertisers are smart to get on board with inclusive marketing sooner rather than later.\n\n<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/coorslight-cube_Blue4.jpg\"><img class=\"aligncenter size-medium wp-image-1852\" title=\"coorslight-cube_Blue\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/coorslight-cube_Blue4-300x135.jpg\" alt=\"\" width=\"300\" height=\"135\" /></a>','Alcohol Turns Inclusive','','inherit','closed','open','','1804-autosave','','','2012-06-04 22:31:05','2012-06-04 22:31:05','',1804,'http://www.brandiron.net/general/1804-autosave/',0,'revision','',0),(1858,16,'2012-06-04 22:29:00','2012-06-04 22:29:00','The importance of marketing to a diverse demographic is becoming increasingly important for many brewers as the youthful African American and Hispanic populations come of drinking age. What this means is less ads and marketing materials touting the traditional white, frat boy image and more spots featuring a crossover appeal.  According to Paul Chibe, Anheuser-Bush InBev’s Vice President of U.S Marketing, “Ethnic marketing is now the mainstream”.\r\n\r\n<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/Miller_Lite_Great_Serve_Spanish_Ad10.jpg\"><img class=\"aligncenter size-medium wp-image-1845\" title=\"Miller_Lite_Great_Serve_Spanish_Ad\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/Miller_Lite_Great_Serve_Spanish_Ad10-300x114.jpg\" alt=\"\" width=\"300\" height=\"114\" /></a>\r\n\r\nThis trend, however, should not be confused with segmentation, as many brands have found better success with more inclusive general marketing. Brands that are adopting this approach, such as Bud Light, Miller Lite and Coors Light, are often reaping the rewards and receiving higher perception scores among millennial African Americans and Hispanic youth. Coors Light, a brand which has generally under performed in minority markets, saw all of last year’s growth powered by ethnic markets, and is doing more testing with general-market ads within African American and Hispanic communities “to make sure they see themselves in the work just as much as the overall market does,” said Al Patel, VP-multi-cultural marketing for Miller Coors. However, it’s not just a trend of multi-racial inclusion that we’re seeing in beer marketing and advertising, it’s a blurring of the lines as well. Take, for example, a Coors Light advertisement which features hip-hop artist Ice Cube arguing with a Coors Light about who is, in fact, colder. While the advertisement was originally conceived as an African American-targeted campaign, it stole the show when it debuted at a distributors meeting in front of an overwhelmingly white crowd of wholesalers, and has gone on to be well received by viewers of all ethnic backgrounds. With the rapidly changing demographics of the United States, these marketers and advertisers are smart to get on board with inclusive marketing sooner rather than later.\r\n\r\n<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/coorslight-cube_Blue4.jpg\"><img class=\"aligncenter size-medium wp-image-1852\" title=\"coorslight-cube_Blue\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/coorslight-cube_Blue4-300x135.jpg\" alt=\"\" width=\"300\" height=\"135\" /></a>','Alcohol Turns Inclusive','','inherit','closed','open','','1804-revision-32','','','2012-06-04 22:29:00','2012-06-04 22:29:00','',1804,'http://www.brandiron.net/general/1804-revision-32/',0,'revision','',0),(1859,16,'2012-06-04 22:31:54','2012-06-04 22:31:54','The importance of marketing to a diverse demographic is becoming increasingly important for many brewers as the youthful African American and Hispanic populations come of drinking age. What this means is less ads and marketing materials touting the traditional white, frat boy image and more spots featuring a crossover appeal.  According to Paul Chibe, Anheuser-Bush InBev’s Vice President of U.S Marketing, “Ethnic marketing is now the mainstream”.\r\n\r\n<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/Miller_Lite_Great_Serve_Spanish_Ad10.jpg\"><img class=\"aligncenter size-medium wp-image-1845\" title=\"Miller_Lite_Great_Serve_Spanish_Ad\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/Miller_Lite_Great_Serve_Spanish_Ad10-300x114.jpg\" alt=\"\" width=\"300\" height=\"114\" /></a>\r\n\r\nThis trend, however, should not be confused with segmentation, as many brands have found better success with more inclusive general marketing. Brands that are adopting this approach, such as Bud Light, Miller Lite and Coors Light, are often reaping the rewards and receiving higher perception scores among millennial African Americans and Hispanic youth. Coors Light, a brand which has generally under performed in minority markets, saw all of last year’s growth powered by ethnic markets, and is doing more testing with general-market ads within African American and Hispanic communities “to make sure they see themselves in the work just as much as the overall market does,” said Al Patel, VP-multi-cultural marketing for Miller Coors. However, it’s not just a trend of multi-racial inclusion that we’re seeing in beer marketing and advertising, it’s a blurring of the lines as well. Take, for example, a Coors Light advertisement which features hip-hop artist Ice Cube arguing with a Coors Light about who is, in fact, colder. While the advertisement was originally conceived as an African American-targeted campaign, it stole the show when it debuted at a distributors meeting in front of an overwhelmingly white crowd of wholesalers, and has gone on to be well received by viewers of all ethnic backgrounds. With the rapidly changing demographics of the United States, these marketers and advertisers are smart to get on board with inclusive marketing sooner rather than later.\r\n\r\n<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/coorslight-cube_Blue4.jpg\"><img class=\"aligncenter size-medium wp-image-1852\" title=\"coorslight-cube_Blue\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/coorslight-cube_Blue4-300x135.jpg\" alt=\"\" width=\"300\" height=\"135\" /></a>','Alcohol Turns Inclusive','','inherit','closed','open','','1804-revision-33','','','2012-06-04 22:31:54','2012-06-04 22:31:54','',1804,'http://www.brandiron.net/general/1804-revision-33/',0,'revision','',0),(1860,16,'2012-06-04 22:32:45','2012-06-04 22:32:45','The importance of marketing to a diverse demographic is becoming increasingly important for many brewers as the youthful African American and Hispanic populations come of drinking age. What this means is less ads and marketing materials touting the traditional white, frat boy image and more spots featuring a crossover appeal.  According to Paul Chibe, Anheuser-Bush InBev’s Vice President of U.S Marketing, “Ethnic marketing is now the mainstream”.\r\n\r\n<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/Miller_Lite_Great_Serve_Spanish_Ad10.jpg\"><img class=\"aligncenter size-medium wp-image-1845\" title=\"Miller_Lite_Great_Serve_Spanish_Ad\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/Miller_Lite_Great_Serve_Spanish_Ad10-300x114.jpg\" alt=\"\" width=\"300\" height=\"114\" /></a>\r\n\r\nThis trend, however, should not be confused with segmentation, as many brands have found better success with more inclusive general marketing. Brands that are adopting this approach, such as Bud Light, Miller Lite and Coors Light, are often reaping the rewards and receiving higher perception scores among millennial African Americans and Hispanic youth. Coors Light, a brand which has generally under performed in minority markets, saw all of last year’s growth powered by ethnic markets, and is doing more testing with general-market ads within African American and Hispanic communities “to make sure they see themselves in the work just as much as the overall market does,” said Al Patel, VP-multi-cultural marketing for Miller Coors. However, it’s not just a trend of multi-racial inclusion that we’re seeing in beer marketing and advertising, it’s a blurring of the lines as well. Take, for example, a Coors Light advertisement which features hip-hop artist Ice Cube arguing with a Coors Light about who is, in fact, colder. While the advertisement was originally conceived as an African American-targeted campaign, it stole the show when it debuted at a distributors meeting in front of an overwhelmingly white crowd of wholesalers, and has gone on to be well received by viewers of all ethnic backgrounds. With the rapidly changing demographics of the United States, these marketers and advertisers are smart to get on board with inclusive marketing sooner rather than later.\r\n\r\n<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/coorslight-cube_Blue4.jpg\"><img class=\"aligncenter size-medium wp-image-1852\" title=\"coorslight-cube_Blue\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/coorslight-cube_Blue4-300x135.jpg\" alt=\"\" width=\"300\" height=\"135\" /></a>','Alcohol Turns Inclusive','','inherit','closed','open','','1804-revision-34','','','2012-06-04 22:32:45','2012-06-04 22:32:45','',1804,'http://www.brandiron.net/general/1804-revision-34/',0,'revision','',0),(1887,16,'2012-06-19 19:07:56','2012-06-19 19:07:56','Brand Iron has advanced to the next round of competition in the Social Madness contest!<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/SABJ_SocialMadness_315-2802.jpg\"><img class=\"alignright size-full wp-image-1892\" title=\"SABJ_SocialMadness_315-280\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/SABJ_SocialMadness_315-2802.jpg\" alt=\"\" width=\"280\" height=\"274\" /></a>\r\n\r\nSimilar to the first round, points will be awarded for both votes received on the <a href=\"http://www.bizjournals.com/denver/exclusives/socialmadness\">Social Madness</a> page and for new sign-ups on <a href=\"http://www.facebook.com/pages/Brand-Iron/96599404252\">Facebook</a>, <a href=\"http://twitter.com/#!/brandiron\">Twitter</a> and <a href=\"http://www.linkedin.com/company/brand-iron\">LinkedIn</a>. This round, however, pits business against business in a head-to-head tournament style challenge.\r\n\r\nWe are still competing in the Small Businesses category, but this time our competition has been narrowed down to the eight other businesses that have advanced with us.\r\n\r\nWe sincerely appreciate the support that has been shown and allowed us to advance to the next round, please keep it coming!','Social Madness: The Head-to-Head Faceoff Begins!','','publish','closed','open','','social-madness-the-head-to-head-faceoff-begins','','','2012-06-22 16:19:12','2012-06-22 16:19:12','',0,'http://www.brandiron.net/?p=1887',0,'post','',0),(1863,16,'2012-06-06 20:12:26','2012-06-06 20:12:26','','Vote for Brand Iron!','','inherit','closed','open','','1862-revision','','','2012-06-06 20:12:26','2012-06-06 20:12:26','',1862,'http://www.brandiron.net/general/1862-revision/',0,'revision','',0),(1864,16,'2012-06-06 20:12:38','2012-06-06 20:12:38','Here at Brand Iron, we are always looking to extend our reach, and never shy away from a little friendly competition, so naturally we jumped at the opportunity to participate in Social Madness. What is Social Madness, you ask? It’s a contest which measures a company’s social media growth within a predetermined time frame.\r\n\r\nHere are some of the details:\r\n\r\n-          As a business with &lt;100 employees, Brand Iron is competing within the “Small Companies” category.\r\n\r\n-          Companies are awarded points in 2 different ways:\r\n\r\n1.) For votes received on the Denver <a href=\"http://www.bizjournals.com/denver/exclusives/socialmadness\">Social Madness</a> page\r\n\r\n2.) For Likes and Follows received on <a href=\"https://www.facebook.com/pages/Brand-Iron/96599404252\">Facebook</a>, <a href=\"https://twitter.com/#!/BrandIron\">Twitter</a>, and<a href=\"http://www.linkedin.com/company/brand-iron\"> LinkedIn</a>\r\n\r\n-       The first round of voting takes place through June 18<sup>th</sup>. At this time, the top eight Colorado companies in each size category will move on to the local bracket competition, with weekly eliminations, tournament style.\r\n\r\nPlease help support Brand Iron in one, or all, or the following ways:\r\n\r\n-          Vote for us on the <a href=\"http://www.bizjournals.com/denver/exclusives/socialmadness\">Social Madness</a> page\r\n\r\n-          Like us on <a href=\"https://www.facebook.com/pages/Brand-Iron/96599404252\">Facebook</a>\r\n\r\n-          Follow us on <a href=\"https://twitter.com/#!/BrandIron\">Twitter</a> and <a href=\"http://www.linkedin.com/company/brand-iron\">LinkedIn</a>\r\n\r\nOn behalf of all of Brand Iron, we truly appreciate your support!','Vote for Brand Iron!','','inherit','closed','open','','1862-revision-2','','','2012-06-06 20:12:38','2012-06-06 20:12:38','',1862,'http://www.brandiron.net/general/1862-revision-2/',0,'revision','',0),(1865,16,'2012-06-06 20:36:39','2012-06-06 20:36:39','','i_voted_sticker','','inherit','closed','open','','i_voted_sticker','','','2012-06-06 20:36:39','2012-06-06 20:36:39','',1862,'http://www.brandiron.net/wp-content/uploads/2012/06/i_voted_sticker.jpg',0,'attachment','image/jpeg',0),(1866,16,'2012-06-06 20:35:16','2012-06-06 20:35:16','Here at Brand Iron, we are always looking to extend our reach, and never shy away from a little friendly competition, so naturally we jumped at the opportunity to participate in Social Madness. What is Social Madness, you ask? It’s a contest which measures a company’s social media growth within a predetermined time frame.\r\n\r\nHere are some of the details:\r\n<ul>\r\n	<li>As a business with &lt;100 employees, Brand Iron is competing within the \"Small Companies\" catagory.</li>\r\n	<li>Companies are awarded points in 2 different ways:</li>\r\n</ul>\r\n<ol>\r\n	<li>  For votes received on the Denver <a href=\"http://www.bizjournals.com/denver/exclusives/socialmadness\">Social Madness</a> page</li>\r\n	<li>  For Likes and Follows received on <a href=\"https://www.facebook.com/pages/Brand-Iron/96599404252\">Facebook</a>, <a href=\"https://twitter.com/#!/BrandIron\">Twitter</a>, and<a href=\"http://www.linkedin.com/company/brand-iron\"> LinkedIn</a></li>\r\n</ol>\r\n<ul>\r\n	<li>The first round of voting takes place through June 18<sup>th</sup>. At this time, the top eight Colorado companies in each size category will move on to the local bracket competition, with weekly eliminations, tournament style.</li>\r\n</ul>\r\nPlease help support us in one, or all, or the following ways:\r\n<ul>\r\n	<li>Vote for us on the <a href=\"http://www.bizjournals.com/denver/exclusives/socialmadness\">Social Madness</a> page</li>\r\n	<li>Like us on <a href=\"https://www.facebook.com/pages/Brand-Iron/96599404252\">Facebook</a></li>\r\n	<li>Follow us on <a href=\"https://twitter.com/#!/BrandIron\">Twitter</a> and <a href=\"http://www.linkedin.com/company/brand-iron\">LinkedIn</a></li>\r\n</ul>\r\nOn behalf of all of Brand Iron, we truly appreciate your support!','Vote for Brand Iron!','','inherit','closed','open','','1862-revision-3','','','2012-06-06 20:35:16','2012-06-06 20:35:16','',1862,'http://www.brandiron.net/general/1862-revision-3/',0,'revision','',0),(1870,16,'2012-06-06 20:37:49','2012-06-06 20:37:49','','i_voted_sticker','','inherit','closed','open','','i_voted_sticker-3','','','2012-06-06 20:37:49','2012-06-06 20:37:49','',1862,'http://www.brandiron.net/wp-content/uploads/2012/06/i_voted_sticker2.jpg',0,'attachment','image/jpeg',0),(1871,16,'2012-06-06 20:37:28','2012-06-06 20:37:28','Here at Brand Iron, we are always looking to extend our reach, and never shy away from a little friendly competition, so naturally we jumped at the opportunity to participate in Social Madness. What is Social Madness, you ask? It’s a contest which measures a company’s social media growth within a predetermined time frame.\r\n\r\nHere are some of the details:\r\n<ul>\r\n	<li>As a business with &lt;100 employees, Brand Iron is competing within the \"Small Companies\" catagory.</li>\r\n	<li>Companies are awarded points in 2 different ways:</li>\r\n</ul>\r\n<ol>\r\n	<li>  For votes received on the Denver <a href=\"http://www.bizjournals.com/denver/exclusives/socialmadness\">Social Madness</a> page</li>\r\n	<li>  For Likes and Follows received on <a href=\"https://www.facebook.com/pages/Brand-Iron/96599404252\">Facebook</a>, <a href=\"https://twitter.com/#!/BrandIron\">Twitter</a>, and<a href=\"http://www.linkedin.com/company/brand-iron\"> LinkedIn</a></li>\r\n</ol>\r\n<ul>\r\n	<li>The first round of voting takes place through June 18<sup>th</sup>. At this time, the top eight Colorado companies in each size category will move on to the local bracket\r\ncompetition, with weekly eliminations, tournament style.</li>\r\n</ul>\r\nPlease help support us in one, or all, or the following ways:\r\n<ul>\r\n	<li>Vote for us on the <a href=\"http://www.bizjournals.com/denver/exclusives/socialmadness\">Social Madness</a> page</li>\r\n	<li>Like us on <a href=\"https://www.facebook.com/pages/Brand-Iron/96599404252\">Facebook</a></li>\r\n	<li>Follow us on <a href=\"https://twitter.com/#!/BrandIron\">Twitter</a> and <a href=\"http://www.linkedin.com/company/brand-iron\">LinkedIn</a></li>\r\n</ul>\r\nOn behalf of all of Brand Iron, we truly appreciate your support!','Vote for Brand Iron!','','inherit','closed','open','','1862-revision-6','','','2012-06-06 20:37:28','2012-06-06 20:37:28','',1862,'http://www.brandiron.net/general/1862-revision-6/',0,'revision','',0),(1867,16,'2012-06-06 20:37:07','2012-06-06 20:37:07','','i_voted_sticker','','inherit','closed','open','','i_voted_sticker-2','','','2012-06-06 20:37:07','2012-06-06 20:37:07','',1862,'http://www.brandiron.net/wp-content/uploads/2012/06/i_voted_sticker1.jpg',0,'attachment','image/jpeg',0),(1868,16,'2012-06-06 20:36:51','2012-06-06 20:36:51','Here at Brand Iron, we are always looking to extend our reach, and never shy away from a little friendly competition, so naturally we jumped at the opportunity to participate in Social Madness. What is Social Madness, you ask? It’s a contest which measures a company’s social media growth within a predetermined time frame.\r\n\r\nHere are some of the details:\r\n<ul>\r\n	<li>As a business with &lt;100 employees, Brand Iron is competing within the \"Small Companies\" catagory.</li>\r\n	<li>Companies are awarded points in 2 different ways:</li>\r\n</ul>\r\n<ol>\r\n	<li>  For votes received on the Denver <a href=\"http://www.bizjournals.com/denver/exclusives/socialmadness\">Social Madness</a> page</li>\r\n	<li>  For Likes and Follows received on <a href=\"https://www.facebook.com/pages/Brand-Iron/96599404252\">Facebook</a>, <a href=\"https://twitter.com/#!/BrandIron\">Twitter</a>, and<a href=\"http://www.linkedin.com/company/brand-iron\"> LinkedIn</a></li>\r\n</ol>\r\n<ul>\r\n	<li>The first round of voting takes place through June 18<sup>th</sup>. At this time, the top eight Colorado companies in each size category will move on to the local bracket competition, with weekly eliminations, tournament style.</li>\r\n</ul>\r\nPlease help support us in one, or all, or the following ways:<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/i_voted_sticker.jpg\"><img class=\"alignright size-full wp-image-1865\" title=\"i_voted_sticker\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/i_voted_sticker.jpg\" alt=\"\" width=\"300\" height=\"300\" /></a>\r\n<ul>\r\n	<li>Vote for us on the <a href=\"http://www.bizjournals.com/denver/exclusives/socialmadness\">Social Madness</a> page</li>\r\n	<li>Like us on <a href=\"https://www.facebook.com/pages/Brand-Iron/96599404252\">Facebook</a></li>\r\n	<li>Follow us on <a href=\"https://twitter.com/#!/BrandIron\">Twitter</a> and <a href=\"http://www.linkedin.com/company/brand-iron\">LinkedIn</a></li>\r\n</ul>\r\nOn behalf of all of Brand Iron, we truly appreciate your support!','Vote for Brand Iron!','','inherit','closed','open','','1862-revision-4','','','2012-06-06 20:36:51','2012-06-06 20:36:51','',1862,'http://www.brandiron.net/general/1862-revision-4/',0,'revision','',0),(1869,16,'2012-06-06 20:37:14','2012-06-06 20:37:14','Here at Brand Iron, we are always looking to extend our reach, and never shy away from a little friendly competition, so naturally we jumped at the opportunity to participate in Social Madness. What is Social Madness, you ask? It’s a contest which measures a company’s social media growth within a predetermined time frame.\r\n\r\nHere are some of the details:\r\n<ul>\r\n	<li>As a business with &lt;100 employees, Brand Iron is competing within the \"Small Companies\" catagory.</li>\r\n	<li>Companies are awarded points in 2 different ways:</li>\r\n</ul>\r\n<ol>\r\n	<li>  For votes received on the Denver <a href=\"http://www.bizjournals.com/denver/exclusives/socialmadness\">Social Madness</a> page</li>\r\n	<li>  For Likes and Follows received on <a href=\"https://www.facebook.com/pages/Brand-Iron/96599404252\">Facebook</a>, <a href=\"https://twitter.com/#!/BrandIron\">Twitter</a>, and<a href=\"http://www.linkedin.com/company/brand-iron\"> LinkedIn</a></li>\r\n</ol>\r\n<ul>\r\n	<li>The first round of voting takes place through June 18<sup>th</sup>. At this time, the top eight Colorado companies in each size category will move on to the local bracket <a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/i_voted_sticker1.jpg\"><img class=\"alignright size-full wp-image-1867\" title=\"i_voted_sticker\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/i_voted_sticker1.jpg\" alt=\"\" width=\"300\" height=\"300\" /></a>competition, with weekly eliminations, tournament style.</li>\r\n</ul>\r\nPlease help support us in one, or all, or the following ways:\r\n<ul>\r\n	<li>Vote for us on the <a href=\"http://www.bizjournals.com/denver/exclusives/socialmadness\">Social Madness</a> page</li>\r\n	<li>Like us on <a href=\"https://www.facebook.com/pages/Brand-Iron/96599404252\">Facebook</a></li>\r\n	<li>Follow us on <a href=\"https://twitter.com/#!/BrandIron\">Twitter</a> and <a href=\"http://www.linkedin.com/company/brand-iron\">LinkedIn</a></li>\r\n</ul>\r\nOn behalf of all of Brand Iron, we truly appreciate your support!','Vote for Brand Iron!','','inherit','closed','open','','1862-revision-5','','','2012-06-06 20:37:14','2012-06-06 20:37:14','',1862,'http://www.brandiron.net/general/1862-revision-5/',0,'revision','',0),(1872,16,'2012-06-06 20:38:23','2012-06-06 20:38:23','','i_voted_sticker','','inherit','closed','open','','i_voted_sticker-4','','','2012-06-06 20:38:23','2012-06-06 20:38:23','',1862,'http://www.brandiron.net/wp-content/uploads/2012/06/i_voted_sticker3.jpg',0,'attachment','image/jpeg',0),(1873,16,'2012-06-06 20:37:55','2012-06-06 20:37:55','Here at Brand Iron, we are always looking to extend our reach, and never shy away from a little friendly competition, so naturally we jumped at the opportunity to participate in Social Madness. What is Social Madness, you ask? It’s a contest which measures a company’s social media growth within a predetermined time frame.\r\n\r\nHere are some of the details:\r\n<ul>\r\n	<li>As a business with &lt;100 employees, Brand Iron is competing within the \"Small Companies\" catagory.</li>\r\n	<li>Companies are awarded points in 2 different ways:</li>\r\n</ul>\r\n<ol>\r\n	<li>  For votes received on the Denver <a href=\"http://www.bizjournals.com/denver/exclusives/socialmadness\">Social Madness</a> page</li>\r\n	<li>  For Likes and Follows received on <a href=\"https://www.facebook.com/pages/Brand-Iron/96599404252\">Facebook</a>, <a href=\"https://twitter.com/#!/BrandIron\">Twitter</a>, and<a href=\"http://www.linkedin.com/company/brand-iron\"> LinkedIn</a></li>\r\n</ol>\r\n<ul>\r\n	<li>The first round of voting takes place through June 18<sup>th</sup>. At this time, the top eight <a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/i_voted_sticker2.jpg\"><img class=\"alignright size-full wp-image-1870\" title=\"i_voted_sticker\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/i_voted_sticker2.jpg\" alt=\"\" width=\"300\" height=\"300\" /></a>Colorado companies in each size category will move on to the local bracket\r\ncompetition, with weekly eliminations, tournament style.</li>\r\n</ul>\r\nPlease help support us in one, or all, or the following ways:\r\n<ul>\r\n	<li>Vote for us on the <a href=\"http://www.bizjournals.com/denver/exclusives/socialmadness\">Social Madness</a> page</li>\r\n	<li>Like us on <a href=\"https://www.facebook.com/pages/Brand-Iron/96599404252\">Facebook</a></li>\r\n	<li>Follow us on <a href=\"https://twitter.com/#!/BrandIron\">Twitter</a> and <a href=\"http://www.linkedin.com/company/brand-iron\">LinkedIn</a></li>\r\n</ul>\r\nOn behalf of all of Brand Iron, we truly appreciate your support!','Vote for Brand Iron!','','inherit','closed','open','','1862-revision-7','','','2012-06-06 20:37:55','2012-06-06 20:37:55','',1862,'http://www.brandiron.net/general/1862-revision-7/',0,'revision','',0),(1874,16,'2012-06-06 20:38:33','2012-06-06 20:38:33','Here at Brand Iron, we are always looking to extend our reach, and never shy away from a little friendly competition, so naturally we jumped at the opportunity to participate in Social Madness. What is Social Madness, you ask? It’s a contest which measures a company’s social media growth within a predetermined time frame.\r\n\r\nHere are some of the details:\r\n<ul>\r\n	<li>As a business with &lt;100 employees, Brand Iron is competing within the \"Small Companies\" catagory.</li>\r\n	<li>Companies are awarded points in 2 different ways:</li>\r\n</ul>\r\n<ol>\r\n	<li>  For votes received on the Denver <a href=\"http://www.bizjournals.com/denver/exclusives/socialmadness\">Social Madness</a> page</li>\r\n	<li>  For Likes and Follows received on <a href=\"https://www.facebook.com/pages/Brand-Iron/96599404252\">Facebook</a>, <a href=\"https://twitter.com/#!/BrandIron\">Twitter</a>, and<a href=\"http://www.linkedin.com/company/brand-iron\"> LinkedIn</a></li>\r\n</ol>\r\n<ul>\r\n	<li>The first round of voting takes place through June 18<sup>th</sup>. At this time, the top eight\r\nColorado companies in each size category will move on to the local bracket\r\ncompetition, with weekly eliminations, tournament style.</li>\r\n</ul>\r\nPlease help support us in one, or all, or the following ways:\r\n<ul>\r\n	<li>Vote for us on the <a href=\"http://www.bizjournals.com/denver/exclusives/socialmadness\">Social Madness</a> page</li>\r\n	<li>Like us on <a href=\"https://www.facebook.com/pages/Brand-Iron/96599404252\">Facebook</a></li>\r\n	<li>Follow us on <a href=\"https://twitter.com/#!/BrandIron\">Twitter</a> and <a href=\"http://www.linkedin.com/company/brand-iron\">LinkedIn</a></li>\r\n</ul>\r\nOn behalf of all of Brand Iron, we truly appreciate your support!\r\n\r\n<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/i_voted_sticker3.jpg\"><img class=\"aligncenter size-full wp-image-1872\" title=\"i_voted_sticker\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/i_voted_sticker3.jpg\" alt=\"\" width=\"300\" height=\"300\" /></a>','Vote for Brand Iron!','','inherit','closed','open','','1862-revision-8','','','2012-06-06 20:38:33','2012-06-06 20:38:33','',1862,'http://www.brandiron.net/general/1862-revision-8/',0,'revision','',0),(1875,16,'2012-06-06 20:39:15','2012-06-06 20:39:15','Here at Brand Iron, we are always looking to extend our reach, and never shy away from a little friendly competition, so naturally we jumped at the opportunity to participate in Social Madness. What is Social Madness, you ask? It’s a contest which measures a company’s social media growth within a predetermined time frame.\r\n\r\nHere are some of the details:\r\n<ul>\r\n	<li>As a business with &lt;100 employees, Brand Iron is competing within the \"Small Companies\" catagory.</li>\r\n	<li>Companies are awarded points in 2 different ways:</li>\r\n</ul>\r\n<ol>\r\n	<li>  For votes received on the Denver <a href=\"http://www.bizjournals.com/denver/exclusives/socialmadness\">Social Madness</a> page</li>\r\n	<li>  For Likes and Follows received on <a href=\"https://www.facebook.com/pages/Brand-Iron/96599404252\">Facebook</a>, <a href=\"https://twitter.com/#!/BrandIron\">Twitter</a>, and<a href=\"http://www.linkedin.com/company/brand-iron\"> LinkedIn</a></li>\r\n</ol>\r\n<ul>\r\n	<li>The first round of voting takes place through June 18<sup>th</sup>. At this time, the top eight\r\nColorado companies in each size category will move on to the local bracket\r\ncompetition, with weekly eliminations, tournament style.</li>\r\n</ul>\r\nPlease help support us in one, or all, or the following ways:\r\n<ul>\r\n	<li>Vote for us on the <a href=\"http://www.bizjournals.com/denver/exclusives/socialmadness\">Social Madness</a> page</li>\r\n	<li>Like us on <a href=\"https://www.facebook.com/pages/Brand-Iron/96599404252\">Facebook</a></li>\r\n	<li>Follow us on <a href=\"https://twitter.com/#!/BrandIron\">Twitter</a> and <a href=\"http://www.linkedin.com/company/brand-iron\">LinkedIn</a></li>\r\n</ul>\r\nOn behalf of all of Brand Iron, we truly appreciate your support!\r\n\r\n<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/i_voted_sticker3.jpg\"><img class=\"aligncenter size-full wp-image-1872\" title=\"i_voted_sticker\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/i_voted_sticker3.jpg\" alt=\"\" width=\"300\" height=\"300\" /></a>','Vote for Brand Iron!','','inherit','closed','open','','1862-revision-9','','','2012-06-06 20:39:15','2012-06-06 20:39:15','',1862,'http://www.brandiron.net/general/1862-revision-9/',0,'revision','',0),(1876,1,'2012-04-19 14:07:18','2012-04-19 14:07:18','Michelle’s role as office manager at Brand Iron includes everything from event planning, assisting the team on client projects, and making sure the candy dish is fully stocked with M&amp;Ms (all critical to the operations of Brand Iron). The team knew from the get-go that she was made for the job as her hair matched the bright orange of the office walls and logo, a match made in branding heaven.','Michelle Hamilton','','inherit','closed','open','','140-revision-9','','','2012-04-19 14:07:18','2012-04-19 14:07:18','',140,'http://www.brandiron.net/general/140-revision-9/',0,'revision','',0),(1878,1,'2012-06-01 14:59:21','2012-06-01 14:59:21','Joseph has a passion for problem solving which is fueled by a never-ending supply of caffeine and cravings for sushi.  Joe is a master at Network Engineering and has extensive LAMP stack knowledge. When he\'s not riding his bike into work or watching hockey you can find him focused on tailoring code for a client\'s website or content management system.','Joseph Rajewski','','inherit','closed','open','','1647-revision-13','','','2012-06-01 14:59:21','2012-06-01 14:59:21','',1647,'http://www.brandiron.net/general/1647-revision-13/',0,'revision','',0),(1880,2,'2012-06-08 22:12:37','2012-06-08 22:12:37','<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/IMG_3438.jpg\"><img class=\"alignleft size-medium wp-image-1881\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/IMG_3438-300x224.jpg\" alt=\"\" width=\"300\" height=\"224\" /></a>For this week\'s adventure, the creative department hopped in the Jeep Wrangler and headed to IKEA for a new couch for their office. While out and about, they experienced all of the wonders of IKEA (including the meatballs) and then cruised back with the top down, couch in tow. Check out the photos <a href=\"http://www.facebook.com/pages/Brand-Iron/96599404252\">here</a>!','Brand Iron goes to IKEA!','','publish','closed','open','','brand-iron-goes-to-ikea','','','2012-06-22 16:25:20','2012-06-22 16:25:20','',0,'http://www.brandiron.net/?p=1880',0,'post','',0),(1881,2,'2012-06-08 22:10:20','2012-06-08 22:10:20','','IMG_3438','','inherit','closed','open','','img_3438','','','2012-06-08 22:10:20','2012-06-08 22:10:20','',1880,'http://www.brandiron.net/wp-content/uploads/2012/06/IMG_3438.jpg',0,'attachment','image/jpeg',0),(1882,2,'2012-06-08 21:50:44','2012-06-08 21:50:44','For this week\'s adventure, the creative department hopped in the Jeep Wrangler and headed to IKEA.','Brand Iron goes to IKEA!','','inherit','closed','open','','1880-revision','','','2012-06-08 21:50:44','2012-06-08 21:50:44','',1880,'http://www.brandiron.net/general/1880-revision/',0,'revision','',0),(1883,2,'2012-06-08 22:11:49','2012-06-08 22:11:49','<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/IMG_3438.jpg\"><img class=\"alignleft size-medium wp-image-1881\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/IMG_3438-300x224.jpg\" alt=\"\" width=\"300\" height=\"224\" /></a>For this week\'s adventure, the creative department hopped in the Jeep Wrangler and headed to IKEA for a new couch for their office. While out and about, they experienc Check out the photos <a href=\"http://www.facebook.com/pages/Brand-Iron/96599404252\">here</a>!','Brand Iron goes to IKEA!','','inherit','closed','open','','1880-revision-2','','','2012-06-08 22:11:49','2012-06-08 22:11:49','',1880,'http://www.brandiron.net/general/1880-revision-2/',0,'revision','',0),(1884,16,'2012-06-22 16:20:24','2012-06-22 16:20:24','<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/IMG_3438.jpg\"><img class=\"alignleft size-medium wp-image-1881\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/IMG_3438-300x224.jpg\" alt=\"\" width=\"300\" height=\"224\" /></a>For this week\'s adventure, the creative department hopped in the Jeep Wrangler and headed to IKEA for a new couch for their office. While out and about, they experienced all of the wonders of IKEA (including the meatballs) and then cruised back with the top down, couch in tow. Check out the photos <a href=\"http://www.facebook.com/pages/Brand-Iron/96599404252\">here</a>!','Brand Iron goes to IKEA!','','inherit','closed','open','','1880-autosave','','','2012-06-22 16:20:24','2012-06-22 16:20:24','',1880,'http://www.brandiron.net/general/1880-autosave/',0,'revision','',0),(1885,1,'2012-06-01 15:06:54','2012-06-01 15:06:54','Bio coming soon','Andrew Owens','','inherit','closed','open','','1794-revision-6','','','2012-06-01 15:06:54','2012-06-01 15:06:54','',1794,'http://www.brandiron.net/general/1794-revision-6/',0,'revision','',0),(1888,16,'2012-06-19 19:04:50','2012-06-19 19:04:50','','SABJ_SocialMadness_315-280','','inherit','closed','open','','sabj_socialmadness_315-280','','','2012-06-19 19:04:50','2012-06-19 19:04:50','',1887,'http://www.brandiron.net/wp-content/uploads/2012/06/SABJ_SocialMadness_315-280.jpg',0,'attachment','image/jpeg',0),(1889,16,'2012-06-19 19:04:39','2012-06-19 19:04:39','Brand Iron has advanced to the next round of competition in the Social Madness contest!\n\nSimilar to the first round, points will be awarded for both votes received on the <a href=\"http://www.bizjournals.com/denver/exclusives/socialmadness\">Social Madness</a> page and for new sign-ups on <a href=\"http://www.facebook.com/pages/Brand-Iron/96599404252\">Facebook</a>, <a href=\"http://twitter.com/#!/brandiron\">Twitter</a> and <a href=\"http://www.linkedin.com/company/brand-iron\">LinkedIn</a>. This round, however, pits business against business in a head-to-head tournament style challenge.\n\nWe are still competing in the Small Businesses category, but this time our competition has been narrowed down to the eight other small businesses that have advanced with us.\n\nWe sincerely appreciate the support that has been shown and allowed us to advance to the next round, please keep it coming!','Social Madness: The Head-to-Head Faceoff Begins!','','inherit','closed','open','','1887-revision','','','2012-06-19 19:04:39','2012-06-19 19:04:39','',1887,'http://www.brandiron.net/general/1887-revision/',0,'revision','',0),(1890,16,'2012-06-19 19:05:41','2012-06-19 19:05:41','','SABJ_SocialMadness_315-280','','inherit','closed','open','','sabj_socialmadness_315-280-2','','','2012-06-19 19:05:41','2012-06-19 19:05:41','',1887,'http://www.brandiron.net/wp-content/uploads/2012/06/SABJ_SocialMadness_315-2801.jpg',0,'attachment','image/jpeg',0),(1891,16,'2012-06-19 19:05:02','2012-06-19 19:05:02','Brand Iron has advanced to the next round of competition in the Social Madness contest!<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/SABJ_SocialMadness_315-280.jpg\"><img class=\"alignright size-full wp-image-1888\" title=\"SABJ_SocialMadness_315-280\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/SABJ_SocialMadness_315-280.jpg\" alt=\"\" width=\"280\" height=\"274\" /></a>\r\n\r\nSimilar to the first round, points will be awarded for both votes received on the <a href=\"http://www.bizjournals.com/denver/exclusives/socialmadness\">Social Madness</a> page and for new sign-ups on <a href=\"http://www.facebook.com/pages/Brand-Iron/96599404252\">Facebook</a>, <a href=\"http://twitter.com/#!/brandiron\">Twitter</a> and <a href=\"http://www.linkedin.com/company/brand-iron\">LinkedIn</a>. This round, however, pits business against business in a head-to-head tournament style challenge.\r\n\r\nWe are still competing in the Small Businesses category, but this time our competition has been narrowed down to the eight other small businesses that have advanced with us.\r\n\r\nWe sincerely appreciate the support that has been shown and allowed us to advance to the next round, please keep it coming!','Social Madness: The Head-to-Head Faceoff Begins!','','inherit','closed','open','','1887-revision-2','','','2012-06-19 19:05:02','2012-06-19 19:05:02','',1887,'http://www.brandiron.net/general/1887-revision-2/',0,'revision','',0),(1892,16,'2012-06-19 19:06:07','2012-06-19 19:06:07','','SABJ_SocialMadness_315-280','','inherit','closed','open','','sabj_socialmadness_315-280-3','','','2012-06-19 19:06:07','2012-06-19 19:06:07','',1887,'http://www.brandiron.net/wp-content/uploads/2012/06/SABJ_SocialMadness_315-2802.jpg',0,'attachment','image/jpeg',0),(1893,16,'2012-06-19 19:05:48','2012-06-19 19:05:48','Brand Iron has advanced to the next round<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/SABJ_SocialMadness_315-2801.jpg\"><img class=\"alignright size-full wp-image-1890\" title=\"SABJ_SocialMadness_315-280\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/SABJ_SocialMadness_315-2801.jpg\" alt=\"\" width=\"280\" height=\"274\" /></a> of competition in the Social Madness contest!\r\n\r\nSimilar to the first round, points will be awarded for both votes received on the <a href=\"http://www.bizjournals.com/denver/exclusives/socialmadness\">Social Madness</a> page and for new sign-ups on <a href=\"http://www.facebook.com/pages/Brand-Iron/96599404252\">Facebook</a>, <a href=\"http://twitter.com/#!/brandiron\">Twitter</a> and <a href=\"http://www.linkedin.com/company/brand-iron\">LinkedIn</a>. This round, however, pits business against business in a head-to-head tournament style challenge.\r\n\r\nWe are still competing in the Small Businesses category, but this time our competition has been narrowed down to the eight other small businesses that have advanced with us.\r\n\r\nWe sincerely appreciate the support that has been shown and allowed us to advance to the next round, please keep it coming!','Social Madness: The Head-to-Head Faceoff Begins!','','inherit','closed','open','','1887-revision-3','','','2012-06-19 19:05:48','2012-06-19 19:05:48','',1887,'http://www.brandiron.net/general/1887-revision-3/',0,'revision','',0),(1894,16,'2012-06-19 19:06:18','2012-06-19 19:06:18','Brand Iron has advanced to the next round of competition in the Social Madness contest!<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/SABJ_SocialMadness_315-2802.jpg\"><img class=\"alignright size-full wp-image-1892\" title=\"SABJ_SocialMadness_315-280\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/SABJ_SocialMadness_315-2802.jpg\" alt=\"\" width=\"280\" height=\"274\" /></a>\r\n\r\nSimilar to the first round, points will be awarded for both votes received on the <a href=\"http://www.bizjournals.com/denver/exclusives/socialmadness\">Social Madness</a> page and for new sign-ups on <a href=\"http://www.facebook.com/pages/Brand-Iron/96599404252\">Facebook</a>, <a href=\"http://twitter.com/#!/brandiron\">Twitter</a> and <a href=\"http://www.linkedin.com/company/brand-iron\">LinkedIn</a>. This round, however, pits business against business in a head-to-head tournament style challenge.\r\n\r\nWe are still competing in the Small Businesses category, but this time our competition has been narrowed down to the eight other small businesses that have advanced with us.\r\n\r\nWe sincerely appreciate the support that has been shown and allowed us to advance to the next round, please keep it coming!','Social Madness: The Head-to-Head Faceoff Begins!','','inherit','closed','open','','1887-revision-4','','','2012-06-19 19:06:18','2012-06-19 19:06:18','',1887,'http://www.brandiron.net/general/1887-revision-4/',0,'revision','',0),(1896,16,'2012-06-19 19:06:52','2012-06-19 19:06:52','Brand Iron has advanced to the next round of competition in the Social Madness contest!<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/SABJ_SocialMadness_315-2802.jpg\"><img class=\"alignright size-full wp-image-1892\" title=\"SABJ_SocialMadness_315-280\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/SABJ_SocialMadness_315-2802.jpg\" alt=\"\" width=\"280\" height=\"274\" /></a>\r\n\r\nSimilar to the first round, points will be awarded for both votes received on the <a href=\"http://www.bizjournals.com/denver/exclusives/socialmadness\">Social Madness</a> page and for new sign-ups on <a href=\"http://www.facebook.com/pages/Brand-Iron/96599404252\">Facebook</a>, <a href=\"http://twitter.com/#!/brandiron\">Twitter</a> and <a href=\"http://www.linkedin.com/company/brand-iron\">LinkedIn</a>. This round, however, pits business against business in a head-to-head tournament style challenge.\r\n\r\nWe are still competing in the Small Businesses category, but this time our competition has been narrowed down to the eight other small businesses that have advanced with us.\r\n\r\nWe sincerely appreciate the support that has been shown and allowed us to advance to the next round, please keep it coming!','Social Madness: The Head-to-Head Faceoff Begins!','','inherit','closed','open','','1887-revision-6','','','2012-06-19 19:06:52','2012-06-19 19:06:52','',1887,'http://www.brandiron.net/general/1887-revision-6/',0,'revision','',0),(1895,16,'2012-06-19 19:06:37','2012-06-19 19:06:37','Brand Iron has advanced into the next round of competition in the Social Madness contest!<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/SABJ_SocialMadness_315-2802.jpg\"><img class=\"alignright size-full wp-image-1892\" title=\"SABJ_SocialMadness_315-280\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/SABJ_SocialMadness_315-2802.jpg\" alt=\"\" width=\"280\" height=\"274\" /></a>\r\n\r\nSimilar to the first round, points will be awarded for both votes received on the <a href=\"http://www.bizjournals.com/denver/exclusives/socialmadness\">Social Madness</a> page and for new sign-ups on <a href=\"http://www.facebook.com/pages/Brand-Iron/96599404252\">Facebook</a>, <a href=\"http://twitter.com/#!/brandiron\">Twitter</a> and <a href=\"http://www.linkedin.com/company/brand-iron\">LinkedIn</a>. This round, however, pits business against business in a head-to-head tournament style challenge.\r\n\r\nWe are still competing in the Small Businesses category, but this time our competition has been narrowed down to the eight other small businesses that have advanced with us.\r\n\r\nWe sincerely appreciate the support that has been shown and allowed us to advance to the next round, please keep it coming!','Social Madness: The Head-to-Head Faceoff Begins!','','inherit','closed','open','','1887-revision-5','','','2012-06-19 19:06:37','2012-06-19 19:06:37','',1887,'http://www.brandiron.net/general/1887-revision-5/',0,'revision','',0),(1897,16,'2012-06-19 19:07:38','2012-06-19 19:07:38','Brand Iron has advanced to the next round of competition in the Social Madness contest!<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/SABJ_SocialMadness_315-2802.jpg\"><img class=\"alignright size-full wp-image-1892\" title=\"SABJ_SocialMadness_315-280\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/SABJ_SocialMadness_315-2802.jpg\" alt=\"\" width=\"280\" height=\"274\" /></a>\r\n\r\nSimilar to the first round, points will be awarded for both votes received on the <a href=\"http://www.bizjournals.com/denver/exclusives/socialmadness\">Social Madness</a> page and for new sign-ups on <a href=\"http://www.facebook.com/pages/Brand-Iron/96599404252\">Facebook</a>, <a href=\"http://twitter.com/#!/brandiron\">Twitter</a> and <a href=\"http://www.linkedin.com/company/brand-iron\">LinkedIn</a>. This round, however, pits business against business in a head-to-head tournament style challenge.\r\n\r\nWe are still competing in the Small Businesses category, but this time our competition has been narrowed down to the eight other businesses that have advanced with us.\r\n\r\nWe sincerely appreciate the support that has been shown and allowed us to advance to the next round, please keep it coming!','Social Madness: The Head-to-Head Faceoff Begins!','','inherit','closed','open','','1887-revision-7','','','2012-06-19 19:07:38','2012-06-19 19:07:38','',1887,'http://www.brandiron.net/general/1887-revision-7/',0,'revision','',0),(1965,2,'2012-07-12 19:19:26','2012-07-12 19:19:26','Every company, in every industry, should consistently revisit the architecture of their brand. What parts of your brand are driving revenue for your company and which aren’t??We looked at 5 situations where bad branding practices occurred and explained what you can learn from each of them.\r\n<ol>\r\n	<li><strong>The Spandex Rule of Branding</strong>- This is definitely one of our personal favorite <a href=\"http://www.brandiron.net/wp-content/uploads/2012/07/virgin_brand_stretching.gif\"><img class=\"alignright size-medium wp-image-1968\" src=\"http://www.brandiron.net/wp-content/uploads/2012/07/virgin_brand_stretching-300x277.gif\" alt=\"\" width=\"300\" height=\"277\" /></a>rules of Branding: just because you can, doesn’t mean you should! We have seen this done poorly with companies like Special K, whose name appears on everything from bottled water and protein shakes to cereal bars. We have also seen this dilution with the Virgin brand, extending themselves every industry without discrimination from casinos and airline to healthcare service. One size does not always fit all, sometimes smacking your logo on everything under the sun only adds to brand dilution.</li>\r\n	<li><strong>Shut a Window to Open a Door</strong>- Are you still arguing with your kids on whether your father’s Oldsmobile is still cool? Products have lifecycles and some brands deserve to die. It can be a very emotional decision to retire a brand, but sometimes that is the best move to free up resources for a new, more promising brand.</li>\r\n	<li><strong>Less is More</strong>- Have you ever been flipping through a magazine and come across an article with a company name, brand name, parent brand, partner or subpartner name and a new product flavor all crammed onto one page? Be clear and concise so your target market knows what message you are trying to convey. A “TM” doesn’t need to be placed after every product feature, unless you have the next Heavenly Bed or Beats Headphones.</li>\r\n	<li><strong>iMarketing, iBranding, iEverything</strong>- Even Apple has to think carefully about their product names to avoid brand proliferation. Apple started using the product name of “i” to separate the iPod from their product line of computers that had the preceding word “Mac”. The iPod could have easily been named the MacPod (and been far less successful), but Apple very strategically created distance from its computer business by renaming the product line proving to be one of the most successful ideas in product history.<a href=\"http://www.brandiron.net/wp-content/uploads/2012/07/sprint-nextel-01.gif\"><img class=\"alignright size-medium wp-image-1967\" src=\"http://www.brandiron.net/wp-content/uploads/2012/07/sprint-nextel-01-300x224.gif\" alt=\"\" width=\"300\" height=\"224\" /></a></li>\r\n	<li><strong>Transaction Branding, what to do when a merger or acquisition happens</strong>- When two entities combine, sometimes one or both names must be dropped to avoid redundancy. Examples of this are Sprint and Nextel, going to just Sprint in 2007, or AT&amp;T and Cingular going to just AT&amp;T in 2005. However, in some cases both Brands’ names have such strong Brand equity that dropping a name would hurt the overall entity. We saw this with Whirlpool-Maytag.</li>\r\n</ol>','5 Reasons Why You Should Revisit Your Brand Architecture','','publish','closed','open','','5-reasons-why-you-should-revisit-your-brand-architecture','','','2012-07-12 19:24:35','2012-07-12 19:24:35','',0,'http://www.brandiron.net/?p=1965',0,'post','',0),(1899,1,'2012-03-14 17:10:56','2012-03-14 17:10:56','<div id=\"sevenstepchart\">\r\n<div class=\"sevensteptop\">\r\n<div class=\"forgingbrands\"><span class=\"row-title\">FORGING BRANDS</span></div>\r\n<div class=\"step one\">\r\n\r\n<span class=\"step-title\">Circle the Wagons</span></br></br>To better define your brand, we will review and evaluate your goals, corporate practices and overall business landscape\r\n\r\n</div>\r\n<div class=\"step two\">\r\n\r\n<span class=\"step-title\">Scout the Landscape</span></br></br>We will take an in depth look at the competitive landscape to determine where lie your greatest opportunities\r\n\r\n</div>\r\n<div class=\"step three\">\r\n\r\n<span class=\"step-title\">Separate Yourself from the Herd</span></br></br>Here we incorporate all knowledge about your business and the competitive landscape to create a message platform that clearly identifies your unique position in the marketplace\r\n\r\n</div>\r\n<div class=\"step four\">\r\n\r\n<span class=\"step-title\">BrandForging</span></br></br>Using a strategic yet fresh approach we start to define and forge your brand so there is clarity and distance between you and your competitors\r\n\r\n</div>\r\n</div>\r\n<div class=\"clear\"></div>\r\n<div class=\"sevensteparrow\"></div>\r\n<div class=\"clear\"></div>\r\n<div class=\"sevenstepbottom\">\r\n<div class=\"drivingrevenue\"><span class=\"row-title\">DRIVING REVENUE</span></div>\r\n<div class=\"step five\">\r\n\r\n<span class=\"step-title\">Revenue Round-Up</span></br></br>With a new or refreshed look in place, let\'s work together to maximize sales efforts to positively impact your bottom line.\r\n\r\n</div>\r\n<div class=\"step six\">\r\n\r\n<span class=\"step-title\">Drive to Bonanza</span></br></br>Let\'s set the strategic plan in motion, implementing creative ideas to position you for long-term success\r\n\r\n</div>\r\n<div class=\"step seven\">\r\n\r\n<span class=\"step-title\">Running the Ranch</span></br></br>Part of every client relationship,we will commit to each other tow ork together and ensure that the program is carried out to reach your goals. Accountability and any necessary course corrections lead to success!\r\n\r\n</div>\r\n</div>\r\n</div>\r\n</br></br></br>\r\n&copy; 2012 Brand Iron Process, Diagram, Names','Proprietary 7-Step Process&copy;','','inherit','closed','open','','350-revision-30','','','2012-03-14 17:10:56','2012-03-14 17:10:56','',350,'http://www.brandiron.net/general/350-revision-30/',0,'revision','',0),(1959,16,'2012-06-27 16:21:57','2012-06-27 16:21:57','<div id=\"sevenstepchart\">\r\n<div class=\"sevensteptop\">\r\n<div class=\"forgingbrands\"><span class=\"row-title\">FORGING BRANDS</span></div>\r\n<div class=\"step one\">\r\n\r\n<span class=\"step-title\">Circle the Wagons</span>To better define your brand, we will review and evaluate your goals, corporate practices and overall business landscape.\r\n\r\n</div>\r\n<div class=\"step two\">\r\n\r\n<span class=\"step-title\">Scout the Landscape</span>We will take an in depth look at the competitive landscape to determine where your greatest opportunities lie.\r\n\r\n</div>\r\n<div class=\"step three\">\r\n\r\n<span class=\"step-title\">Separate Yourself from the Herd</span>Here we incorporate all knowledge about your business and the competitive landscape to create a message platform that clearly identifies your unique position in the marketplace.\r\n\r\n</div>\r\n<div class=\"step four\">\r\n\r\n<span class=\"step-title\">BrandForging</span>Using a strategic yet fresh approach, we start to define and forge your brand so there is both clarity and distance between you and your competitors.\r\n\r\n</div>\r\n</div>\r\n<div class=\"clear\"></div>\r\n<div class=\"sevensteparrow\"></div>\r\n<div class=\"clear\"></div>\r\n<div class=\"sevenstepbottom\">\r\n<div class=\"drivingrevenue\"><span class=\"row-title\">DRIVING REVENUE</span></div>\r\n<div class=\"step five\">\r\n\r\n<span class=\"step-title\">Revenue Round-Up</span>With a new or refreshed look in place, let\'s work together to maximize sales efforts in order to positively impact your bottom line.\r\n\r\n</div>\r\n<div class=\"step six\">\r\n\r\n<span class=\"step-title\">Drive to Bonanza</span>Let\'s set the strategic plan in motion, implementing creative ideas to position you for long-term success.\r\n\r\n</div>\r\n<div class=\"step seven\">\r\n\r\n<span class=\"step-title\">Running the Ranch</span>Part of every client relationship,we will commit to each other in order to work together and ensure that the program is carried out to reach your goals. Accountability and any necessary course corrections lead to success!\r\n\r\n</div>\r\n</div>\r\n</div>\r\n© 2012 Brand Iron Process, Diagram, Names','Proprietary 7-Step Process&copy;','','inherit','closed','open','','350-revision-32','','','2012-06-27 16:21:57','2012-06-27 16:21:57','',350,'http://www.brandiron.net/general/350-revision-32/',0,'revision','',0),(2003,1,'2012-08-03 17:12:18','2012-08-03 17:12:18','','Portfolio v2','','inherit','closed','open','','2002-revision','','','2012-08-03 17:12:18','2012-08-03 17:12:18','',2002,'http://10.1.1.200/general/2002-revision/',0,'revision','',0),(1901,16,'2012-06-21 20:58:58','2012-06-21 20:58:58','Brand Iron recently had the opportunity to demonstrate our branding and marketing<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/pic16.jpg\"><img class=\"alignright size-medium wp-image-1918\" title=\"pic1\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/pic16-223x300.jpg\" alt=\"\" width=\"223\" height=\"300\" /></a> expertise at the AWEA WINDPOWER 2012 Conference and Exhibition in Atlanta, Georgia on behalf of Wazee Companies.  In addition to having a great time, it was a chance for us to exercise some of our industry skills including:\r\n<ul>\r\n	<li>Trade show planning and coordination</li>\r\n	<li>Booth design</li>\r\n	<li>Sales brochure design</li>\r\n	<li>Promotional item design and production</li>\r\n	<li>Website design and development</li>\r\n	<li>Booth management</li>\r\n</ul>\r\nThe conference was held at the Georgia World Congress Center and took place over the course of four days from June 3<sup>rd</sup> to June 6<sup>th</sup>. Thousands of exhibitors from all over the world took part in the event, representing fifty-nine different countries, as well as all fifty U.S states and the District of Columbia.  In addition to Wazee, major exhibitors included General Electric, Suzlon and Mitsubishi.\r\n\r\nDuring our time in the Peach State, Brand Iron was able to effectively assist Wazee with the development of numerous relationships regarding a wide array of clients, vendors and partners.  We also promoted and talked with visitors about the launch of Wazee’s new Wind Warehouse website. Between working with the Wazee crew, meeting tons of new people, and doing what we do best – marketing and branding, we really had a great time and we’re definitely looking forward to next year!<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/pic22.jpg\"><img class=\"aligncenter size-medium wp-image-1910\" title=\"pic2\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/pic22-300x134.jpg\" alt=\"\" width=\"300\" height=\"134\" /></a>','Brand Iron goes to WINDPOWER 2012','','publish','closed','open','','brand-iron-goes-to-windpower-2012','','','2012-06-22 16:15:23','2012-06-22 16:15:23','',0,'http://www.brandiron.net/?p=1901',0,'post','',0),(1902,16,'2012-06-21 20:32:17','2012-06-21 20:32:17','','pic1','','inherit','closed','open','','pic1','','','2012-06-21 20:32:17','2012-06-21 20:32:17','',1901,'http://www.brandiron.net/wp-content/uploads/2012/06/pic1.jpg',0,'attachment','image/jpeg',0),(1903,16,'2012-06-21 20:31:49','2012-06-21 20:31:49','Brand Iron recently had the opportunity to demonstrate our branding and marketing expertise at the AWEA WINDPOWER 2012 Conference and Exhibition in Atlanta, Georgia on behalf of Wazee Companies.  In addition to having a great time, it was a chance for us to exercise some of our industry skills including trade show planning and coordination, booth design, sales brochure design, promo item design and production, website design and development, and booth management.\n\nThe conference was held at the Georgia World Congress Center and took place over the course of four days from June 3<sup>rd</sup> to June 6<sup>th</sup>. Thousands of exhibitors from all over the world took part in the event, representing fifty-nine different countries, as well as all fifty U.S states and the District of Columbia.  In addition to Wazee, major exhibitors included General Electric, Suzlon and Mitsubishi.\n\nDuring our time in the Peach State, Brand Iron was able to effectively assist Wazee with the development of numerous relationships regarding a wide array of clients, vendors and partners.  We also promoted and talked with visitors about the launch of Wazee’s new Wind Warehouse website. Between working with the Wazee crew, meeting tons of new people, and doing what we do best – marketing and branding, we really had a great time and we’re definitely looking forward to next year!','Brand Iron goes to WINDPOWER 2012','','inherit','closed','open','','1901-revision','','','2012-06-21 20:31:49','2012-06-21 20:31:49','',1901,'http://www.brandiron.net/general/1901-revision/',0,'revision','',0),(1904,16,'2012-06-21 20:41:01','2012-06-21 20:41:01','','pic1','','inherit','closed','open','','pic1-2','','','2012-06-21 20:41:01','2012-06-21 20:41:01','',1901,'http://www.brandiron.net/wp-content/uploads/2012/06/pic11.jpg',0,'attachment','image/jpeg',0),(1905,16,'2012-06-21 20:32:49','2012-06-21 20:32:49','Brand Iron recently had the opportunity to demonstrate our branding and marketing<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/pic1.jpg\"><img class=\"alignright size-medium wp-image-1902\" title=\"pic1\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/pic1-223x300.jpg\" alt=\"\" width=\"223\" height=\"300\" /></a> expertise at the AWEA WINDPOWER 2012 Conference and Exhibition in Atlanta, Georgia on behalf of Wazee Companies.  In addition to having a great time, it was a chance for us to exercise some of our industry skills including trade show planning and coordination, booth design, sales brochure design, promo item design and production, website design and development, and booth management.\n\nThe conference was held at the Georgia World Congress Center and took place over the course of four days from June 3<sup>rd</sup> to June 6<sup>th</sup>. Thousands of exhibitors from all over the world took part in the event, representing fifty-nine different countries, as well as all fifty U.S states and the District of Columbia.  In addition to Wazee, major exhibitors included General Electric, Suzlon and Mitsubishi.\n\nDuring our time in the Peach State, Brand Iron was able to effectively assist Wazee with the development of numerous relationships regarding a wide array of clients, vendors and partners.  We also promoted and talked with visitors about the launch of Wazee’s new Wind Warehouse website. Between working with the Wazee crew, meeting tons of new people, and doing what we do best – marketing and branding, we really had a great time and we’re definitely looking forward to next year!','Brand Iron goes to WINDPOWER 2012','','inherit','closed','open','','1901-revision-2','','','2012-06-21 20:32:49','2012-06-21 20:32:49','',1901,'http://www.brandiron.net/general/1901-revision-2/',0,'revision','',0),(1906,16,'2012-06-21 20:41:28','2012-06-21 20:41:28','','pic1','','inherit','closed','open','','pic1-3','','','2012-06-21 20:41:28','2012-06-21 20:41:28','',1901,'http://www.brandiron.net/wp-content/uploads/2012/06/pic12.jpg',0,'attachment','image/jpeg',0),(1907,16,'2012-06-21 20:41:52','2012-06-21 20:41:52','','pic2','','inherit','closed','open','','pic2','','','2012-06-21 20:41:52','2012-06-21 20:41:52','',1901,'http://www.brandiron.net/wp-content/uploads/2012/06/pic2.jpg',0,'attachment','image/jpeg',0),(1908,16,'2012-06-21 20:41:12','2012-06-21 20:41:12','Brand Iron recently had the opportunity to demonstrate our branding and marketing<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/pic11.jpg\"><img class=\"alignright size-thumbnail wp-image-1904\" title=\"pic1\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/pic11-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" /></a>\r\nexpertise at the AWEA WINDPOWER 2012 Conference and Exhibition in Atlanta, Georgia on behalf of Wazee Companies.  In addition to having a great time, it was a chance for us to exercise some of our industry skills including trade show planning and coordination, booth design, sales brochure design, promo item design and production, website design and development, and booth management.\r\n\r\nThe conference was held at the Georgia World Congress Center and took place over the course of four days from June 3<sup>rd</sup> to June 6<sup>th</sup>. Thousands of exhibitors from all over the world took part in the event, representing fifty-nine different countries, as well as all fifty U.S states and the District of Columbia.  In addition to Wazee, major exhibitors included General Electric, Suzlon and Mitsubishi.\r\n\r\nDuring our time in the Peach State, Brand Iron was able to effectively assist Wazee with the development of numerous relationships regarding a wide array of clients, vendors and partners.  We also promoted and talked with visitors about the launch of Wazee’s new Wind Warehouse website. Between working with the Wazee crew, meeting tons of new people, and doing what we do best – marketing and branding, we really had a great time and we’re definitely looking forward to next year!','Brand Iron goes to WINDPOWER 2012','','inherit','closed','open','','1901-revision-3','','','2012-06-21 20:41:12','2012-06-21 20:41:12','',1901,'http://www.brandiron.net/general/1901-revision-3/',0,'revision','',0),(1909,16,'2012-06-21 20:42:24','2012-06-21 20:42:24','','pic2','','inherit','closed','open','','pic2-2','','','2012-06-21 20:42:24','2012-06-21 20:42:24','',1901,'http://www.brandiron.net/wp-content/uploads/2012/06/pic21.jpg',0,'attachment','image/jpeg',0),(1910,16,'2012-06-21 20:42:41','2012-06-21 20:42:41','','pic2','','inherit','closed','open','','pic2-3','','','2012-06-21 20:42:41','2012-06-21 20:42:41','',1901,'http://www.brandiron.net/wp-content/uploads/2012/06/pic22.jpg',0,'attachment','image/jpeg',0),(1911,16,'2012-06-21 20:42:02','2012-06-21 20:42:02','Brand Iron recently had the opportunity to demonstrate our branding and marketing<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/pic12.jpg\"><img class=\"alignright size-medium wp-image-1906\" title=\"pic1\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/pic12-223x300.jpg\" alt=\"\" width=\"223\" height=\"300\" /></a>\r\nexpertise at the AWEA WINDPOWER 2012 Conference and Exhibition in Atlanta, Georgia on behalf of Wazee Companies.  In addition to having a great time, it was a chance for us to exercise some of our industry skills including trade show planning and coordination, booth design, sales brochure design, promo item design and production, website design and development, and booth management.\r\n\r\nThe conference was held at the Georgia World Congress Center and took place over the course of four days from June 3<sup>rd</sup> to June 6<sup>th</sup>. Thousands of exhibitors from all over the world took part in the event, representing fifty-nine different countries, as well as all fifty U.S states and the District of Columbia.  In addition to Wazee, major exhibitors included General Electric, Suzlon and Mitsubishi.<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/pic2.jpg\"><img class=\"aligncenter size-medium wp-image-1907\" title=\"pic2\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/pic2-300x134.jpg\" alt=\"\" width=\"300\" height=\"134\" /></a>\r\n\r\nDuring our time in the Peach State, Brand Iron was able to effectively assist Wazee with the development of numerous relationships regarding a wide array of clients, vendors and partners.  We also promoted and talked with visitors about the launch of Wazee’s new Wind Warehouse website. Between working with the Wazee crew, meeting tons of new people, and doing what we do best – marketing and branding, we really had a great time and we’re definitely looking forward to next year!','Brand Iron goes to WINDPOWER 2012','','inherit','closed','open','','1901-revision-4','','','2012-06-21 20:42:02','2012-06-21 20:42:02','',1901,'http://www.brandiron.net/general/1901-revision-4/',0,'revision','',0),(1912,16,'2012-06-21 20:43:12','2012-06-21 20:43:12','','pic1','','inherit','closed','open','','pic1-4','','','2012-06-21 20:43:12','2012-06-21 20:43:12','',1901,'http://www.brandiron.net/wp-content/uploads/2012/06/pic13.jpg',0,'attachment','image/jpeg',0),(1913,16,'2012-06-21 20:42:51','2012-06-21 20:42:51','Brand Iron recently had the opportunity to demonstrate our branding and marketing<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/pic12.jpg\"><img class=\"alignright size-medium wp-image-1906\" title=\"pic1\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/pic12-223x300.jpg\" alt=\"\" width=\"223\" height=\"300\" /></a>\r\nexpertise at the AWEA WINDPOWER 2012 Conference and Exhibition in Atlanta, Georgia on behalf of Wazee Companies.  In addition to having a great time, it was a chance for us to exercise some of our industry skills including trade show planning and coordination, booth design, sales brochure design, promo item design and production, website design and development, and booth management.\r\n\r\nThe conference was held at the Georgia World Congress Center and took place over the course of four days from June 3<sup>rd</sup> to June 6<sup>th</sup>. Thousands of exhibitors from all over the world took part in the event, representing fifty-nine different countries, as well as all fifty U.S states and the District of Columbia.  In addition to Wazee, major exhibitors included General Electric, Suzlon and Mitsubishi.\r\n\r\nDuring our time in the Peach State, Brand Iron was able to effectively assist Wazee with the development of numerous relationships regarding a wide array of clients, vendors and partners.  We also promoted and talked with visitors about the launch of Wazee’s new Wind Warehouse website. Between working with the Wazee crew, meeting tons of new people, and doing what we do best – marketing and branding, we really had a great time and we’re definitely looking forward to next year!<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/pic22.jpg\"><img class=\"aligncenter size-medium wp-image-1910\" title=\"pic2\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/pic22-300x134.jpg\" alt=\"\" width=\"300\" height=\"134\" /></a>','Brand Iron goes to WINDPOWER 2012','','inherit','closed','open','','1901-revision-5','','','2012-06-21 20:42:51','2012-06-21 20:42:51','',1901,'http://www.brandiron.net/general/1901-revision-5/',0,'revision','',0),(1914,16,'2012-06-21 20:43:39','2012-06-21 20:43:39','','pic1','','inherit','closed','open','','pic1-5','','','2012-06-21 20:43:39','2012-06-21 20:43:39','',1901,'http://www.brandiron.net/wp-content/uploads/2012/06/pic14.jpg',0,'attachment','image/jpeg',0),(1915,16,'2012-06-21 20:44:11','2012-06-21 20:44:11','','pic1','','inherit','closed','open','','pic1-6','','','2012-06-21 20:44:11','2012-06-21 20:44:11','',1901,'http://www.brandiron.net/wp-content/uploads/2012/06/pic15.jpg',0,'attachment','image/jpeg',0),(1916,16,'2012-06-21 20:43:20','2012-06-21 20:43:20','Brand Iron recently had the opportunity to demonstrate our branding and<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/pic13.jpg\"><img class=\"alignright size-medium wp-image-1912\" title=\"pic1\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/pic13-223x300.jpg\" alt=\"\" width=\"223\" height=\"300\" /></a> marketing\r\nexpertise at the AWEA WINDPOWER 2012 Conference and Exhibition in Atlanta, Georgia on behalf of Wazee Companies.  In addition to having a great time, it was a chance for us to exercise some of our industry skills including trade show planning and coordination, booth design, sales brochure design, promo item design and production, website design and development, and booth management.\r\n\r\nThe conference was held at the Georgia World Congress Center and took place over the course of four days from June 3<sup>rd</sup> to June 6<sup>th</sup>. Thousands of exhibitors from all over the world took part in the event, representing fifty-nine different countries, as well as all fifty U.S states and the District of Columbia.  In addition to Wazee, major exhibitors included General Electric, Suzlon and Mitsubishi.\r\n\r\nDuring our time in the Peach State, Brand Iron was able to effectively assist Wazee with the development of numerous relationships regarding a wide array of clients, vendors and partners.  We also promoted and talked with visitors about the launch of Wazee’s new Wind Warehouse website. Between working with the Wazee crew, meeting tons of new people, and doing what we do best – marketing and branding, we really had a great time and we’re definitely looking forward to next year!<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/pic22.jpg\"><img class=\"aligncenter size-medium wp-image-1910\" title=\"pic2\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/pic22-300x134.jpg\" alt=\"\" width=\"300\" height=\"134\" /></a>','Brand Iron goes to WINDPOWER 2012','','inherit','closed','open','','1901-revision-6','','','2012-06-21 20:43:20','2012-06-21 20:43:20','',1901,'http://www.brandiron.net/general/1901-revision-6/',0,'revision','',0),(1917,16,'2012-06-21 20:44:21','2012-06-21 20:44:21','Brand Iron recently had the opportunity to demonstrate<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/pic15.jpg\"><img class=\"alignright size-medium wp-image-1915\" title=\"pic1\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/pic15-223x300.jpg\" alt=\"\" width=\"223\" height=\"300\" /></a> our branding and marketing\r\nexpertise at the AWEA WINDPOWER 2012 Conference and Exhibition in Atlanta, Georgia on behalf of Wazee Companies.  In addition to having a great time, it was a chance for us to exercise some of our industry skills including trade show planning and coordination, booth design, sales brochure design, promo item design and production, website design and development, and booth management.\r\n\r\nThe conference was held at the Georgia World Congress Center and took place over the course of four days from June 3<sup>rd</sup> to June 6<sup>th</sup>. Thousands of exhibitors from all over the world took part in the event, representing fifty-nine different countries, as well as all fifty U.S states and the District of Columbia.  In addition to Wazee, major exhibitors included General Electric, Suzlon and Mitsubishi.\r\n\r\nDuring our time in the Peach State, Brand Iron was able to effectively assist Wazee with the development of numerous relationships regarding a wide array of clients, vendors and partners.  We also promoted and talked with visitors about the launch of Wazee’s new Wind Warehouse website. Between working with the Wazee crew, meeting tons of new people, and doing what we do best – marketing and branding, we really had a great time and we’re definitely looking forward to next year!<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/pic22.jpg\"><img class=\"aligncenter size-medium wp-image-1910\" title=\"pic2\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/pic22-300x134.jpg\" alt=\"\" width=\"300\" height=\"134\" /></a>','Brand Iron goes to WINDPOWER 2012','','inherit','closed','open','','1901-revision-7','','','2012-06-21 20:44:21','2012-06-21 20:44:21','',1901,'http://www.brandiron.net/general/1901-revision-7/',0,'revision','',0),(1918,16,'2012-06-21 20:56:40','2012-06-21 20:56:40','','pic1','','inherit','closed','open','','pic1-7','','','2012-06-21 20:56:40','2012-06-21 20:56:40','',1901,'http://www.brandiron.net/wp-content/uploads/2012/06/pic16.jpg',0,'attachment','image/jpeg',0),(1919,16,'2012-06-21 20:55:58','2012-06-21 20:55:58','Brand Iron recently had the opportunity to demonstrate<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/pic15.jpg\"><img class=\"alignright size-medium wp-image-1915\" title=\"pic1\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/pic15-223x300.jpg\" alt=\"\" width=\"223\" height=\"300\" /></a> our branding and marketing\r\nexpertise at the AWEA WINDPOWER 2012 Conference and Exhibition in Atlanta, Georgia on behalf of Wazee Companies.  In addition to having a great time, it was a chance for us to exercise some of our industry skills including:\r\n<ul>\r\n	<li>Trade show planning and coordination</li>\r\n	<li>Booth design</li>\r\n	<li>Sales brochure design</li>\r\n	<li>Promotional item design and production</li>\r\n	<li>Website design and development</li>\r\n	<li>Booth management</li>\r\n</ul>\r\nThe conference was held at the Georgia World Congress Center and took place over the course of four days from June 3<sup>rd</sup> to June 6<sup>th</sup>. Thousands of exhibitors from all over the world took part in the event, representing fifty-nine different countries, as well as all fifty U.S states and the District of Columbia.  In addition to Wazee, major exhibitors included General Electric, Suzlon and Mitsubishi.\r\n\r\nDuring our time in the Peach State, Brand Iron was able to effectively assist Wazee with the development of numerous relationships regarding a wide array of clients, vendors and partners.  We also promoted and talked with visitors about the launch of Wazee’s new Wind Warehouse website. Between working with the Wazee crew, meeting tons of new people, and doing what we do best – marketing and branding, we really had a great time and we’re definitely looking forward to next year!<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/pic22.jpg\"><img class=\"aligncenter size-medium wp-image-1910\" title=\"pic2\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/pic22-300x134.jpg\" alt=\"\" width=\"300\" height=\"134\" /></a>','Brand Iron goes to WINDPOWER 2012','','inherit','closed','open','','1901-revision-8','','','2012-06-21 20:55:58','2012-06-21 20:55:58','',1901,'http://www.brandiron.net/general/1901-revision-8/',0,'revision','',0),(1920,16,'2012-06-21 20:56:47','2012-06-21 20:56:47','Brand Iron recently had the opportunity to demonstrate our branding and marketing<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/pic16.jpg\"><img class=\"alignright size-medium wp-image-1918\" title=\"pic1\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/pic16-223x300.jpg\" alt=\"\" width=\"223\" height=\"300\" /></a> expertise at the AWEA WINDPOWER 2012 Conference and Exhibition in Atlanta, Georgia on behalf of Wazee Companies.  In addition to having a great time, it was a chance for us to exercise some of our industry skills including:\r\n<ul>\r\n	<li>Trade show planning and coordination</li>\r\n	<li>Booth design</li>\r\n	<li>Sales brochure design</li>\r\n	<li>Promotional item design and production</li>\r\n	<li>Website design and development</li>\r\n	<li>Booth management</li>\r\n</ul>\r\nThe conference was held at the Georgia World Congress Center and took place over the course of four days from June 3<sup>rd</sup> to June 6<sup>th</sup>. Thousands of exhibitors from all over the world took part in the event, representing fifty-nine different countries, as well as all fifty U.S states and the District of Columbia.  In addition to Wazee, major exhibitors included General Electric, Suzlon and Mitsubishi.\r\n\r\nDuring our time in the Peach State, Brand Iron was able to effectively assist Wazee with the development of numerous relationships regarding a wide array of clients, vendors and partners.  We also promoted and talked with visitors about the launch of Wazee’s new Wind Warehouse website. Between working with the Wazee crew, meeting tons of new people, and doing what we do best – marketing and branding, we really had a great time and we’re definitely looking forward to next year!<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/pic22.jpg\"><img class=\"aligncenter size-medium wp-image-1910\" title=\"pic2\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/pic22-300x134.jpg\" alt=\"\" width=\"300\" height=\"134\" /></a>','Brand Iron goes to WINDPOWER 2012','','inherit','closed','open','','1901-revision-9','','','2012-06-21 20:56:47','2012-06-21 20:56:47','',1901,'http://www.brandiron.net/general/1901-revision-9/',0,'revision','',0),(1921,16,'2012-06-22 16:13:30','2012-06-22 16:13:30','Brand Iron recently had the opportunity to demonstrate our branding and marketing<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/pic16.jpg\"><img class=\"alignright size-medium wp-image-1918\" title=\"pic1\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/pic16-223x300.jpg\" alt=\"\" width=\"223\" height=\"300\" /></a> expertise at the AWEA WINDPOWER 2012 Conference and Exhibition in Atlanta, Georgia on behalf of Wazee Companies.  In addition to having a great time, it was a chance for us to exercise some of our industry skills including:\n<ul>\n	<li>Trade show planning and coordination</li>\n	<li>Booth design</li>\n	<li>Sales brochure design</li>\n	<li>Promotional item design and production</li>\n	<li>Website design and development</li>\n	<li>Booth management</li>\n</ul>\nThe conference was held at the Georgia World Congress Center and took place over the course of four days from June 3<sup>rd</sup> to June 6<sup>th</sup>. Thousands of exhibitors from all over the world took part in the event, representing fifty-nine different countries, as well as all fifty U.S states and the District of Columbia.  In addition to Wazee, major exhibitors included General Electric, Suzlon and Mitsubishi.\n\nDuring our time in the Peach State, Brand Iron was able to effectively assist Wazee with the development of numerous relationships regarding a wide array of clients, vendors and partners.  We also promoted and talked with visitors about the launch of Wazee’s new Wind Warehouse website. Between working with the Wazee crew, meeting tons of new people, and doing what we do best – marketing and branding, we really had a great time and we’re definitely looking forward to next year!<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/pic22.jpg\"><img class=\"aligncenter size-medium wp-image-1910\" title=\"pic2\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/pic22-300x134.jpg\" alt=\"\" width=\"300\" height=\"134\" /></a>','Brand Iron goes to WINDPOWER 2012','','inherit','closed','open','','1901-autosave','','','2012-06-22 16:13:30','2012-06-22 16:13:30','',1901,'http://www.brandiron.net/general/1901-autosave/',0,'revision','',0),(1922,16,'2012-06-21 20:58:58','2012-06-21 20:58:58','Brand Iron recently had the opportunity to demonstrate our branding and marketing<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/pic16.jpg\"><img class=\"alignright size-medium wp-image-1918\" title=\"pic1\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/pic16-223x300.jpg\" alt=\"\" width=\"223\" height=\"300\" /></a> expertise at the AWEA WINDPOWER 2012 Conference and Exhibition in Atlanta, Georgia on behalf of Wazee Companies.  In addition to having a great time, it was a chance for us to exercise some of our industry skills including:\r\n<ul>\r\n	<li>Trade show planning and coordination</li>\r\n	<li>Booth design</li>\r\n	<li>Sales brochure design</li>\r\n	<li>Promotional item design and production</li>\r\n	<li>Website design and development</li>\r\n	<li>Booth management</li>\r\n</ul>\r\nThe conference was held at the Georgia World Congress Center and took place over the course of four days from June 3<sup>rd</sup> to June 6<sup>th</sup>. Thousands of exhibitors from all over the world took part in the event, representing fifty-nine different countries, as well as all fifty U.S states and the District of Columbia.  In addition to Wazee, major exhibitors included General Electric, Suzlon and Mitsubishi.\r\n\r\nDuring our time in the Peach State, Brand Iron was able to effectively assist Wazee with the development of numerous relationships regarding a wide array of clients, vendors and partners.  We also promoted and talked with visitors about the launch of Wazee’s new Wind Warehouse website. Between working with the Wazee crew, meeting tons of new people, and doing what we do best – marketing and branding, we really had a great time and we’re definitely looking forward to next year!<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/pic22.jpg\"><img class=\"aligncenter size-medium wp-image-1910\" title=\"pic2\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/pic22-300x134.jpg\" alt=\"\" width=\"300\" height=\"134\" /></a>','Brand Iron goes to WINDPOWER 2012','','inherit','closed','open','','1901-revision-10','','','2012-06-21 20:58:58','2012-06-21 20:58:58','',1901,'http://www.brandiron.net/general/1901-revision-10/',0,'revision','',0),(1923,16,'2012-06-22 16:14:44','2012-06-22 16:14:44','Brand Iron recently had the opportunity to demonstrate our branding and marketing<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/pic16.jpg\"><img class=\"alignright size-medium wp-image-1918\" title=\"pic1\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/pic16-223x300.jpg\" alt=\"\" width=\"223\" height=\"300\" /></a> expertise at the AWEA WINDPOWER 2012 Conference and Exhibition in Atlanta, Georgia on behalf of Wazee Companies.  In addition to having a great time, it was a chance for us to exercise some of our industry skills including:\r\n<ul>\r\n	<li>Trade show planning and coordination</li>\r\n	<li>Booth design</li>\r\n	<li>Sales brochure design</li>\r\n	<li>Promotional item design and production</li>\r\n	<li>Website design and development</li>\r\n	<li>Booth management</li>\r\n</ul>\r\nThe conference was held at the Georgia World Congress Center and took place over the course of four days from June 3<sup>rd</sup> to June 6<sup>th</sup>. Thousands of exhibitors from all over the world took part in the event, representing fifty-nine different countries, as well as all fifty U.S states and the District of Columbia.  In addition to Wazee, major exhibitors included General Electric, Suzlon and Mitsubishi.\r\n\r\nDuring our time in the Peach State, Brand Iron was able to effectively assist Wazee with the development of numerous relationships regarding a wide array of clients, vendors and partners.  We also promoted and talked with visitors about the launch of Wazee’s new Wind Warehouse website. Between working with the Wazee crew, meeting tons of new people, and doing what we do best – marketing and branding, we really had a great time and we’re definitely looking forward to next year!<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/pic22.jpg\"><img class=\"aligncenter size-medium wp-image-1910\" title=\"pic2\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/pic22-300x134.jpg\" alt=\"\" width=\"300\" height=\"134\" /></a>','Brand Iron goes to WINDPOWER 2012','','inherit','closed','open','','1901-revision-11','','','2012-06-22 16:14:44','2012-06-22 16:14:44','',1901,'http://www.brandiron.net/general/1901-revision-11/',0,'revision','',0),(1924,16,'2012-06-22 16:16:41','2012-06-22 16:16:41','Here at Brand Iron, we are always looking to extend our reach, and never shy away from a little friendly competition, so naturally we jumped at the opportunity to participate in Social Madness. What is Social Madness, you ask? It’s a contest which measures a company’s social media growth within a predetermined time frame.\n\nHere are some of the details:\n<ul>\n	<li>As a business with &lt;100 employees, Brand Iron is competing within the \"Small Companies\" catagory.</li>\n	<li>Companies are awarded points in 2 different ways:</li>\n</ul>\n<ol>\n	<li>  For votes received on the Denver <a href=\"http://www.bizjournals.com/denver/exclusives/socialmadness\">Social Madness</a> page</li>\n	<li>  For Likes and Follows received on <a href=\"https://www.facebook.com/pages/Brand-Iron/96599404252\">Facebook</a>, <a href=\"https://twitter.com/#!/BrandIron\">Twitter</a>, and<a href=\"http://www.linkedin.com/company/brand-iron\"> LinkedIn</a></li>\n</ol>\n<ul>\n	<li>The first round of voting takes place through June 18<sup>th</sup>. At this time, the top eight\nColorado companies in each size category will move on to the local bracket\ncompetition, with weekly eliminations, tournament style.</li>\n</ul>\n<strong>Please help support us in one, or all, or the following ways:</strong>\n<ul>\n	<li>Vote for us on the <a href=\"http://www.bizjournals.com/denver/exclusives/socialmadness\">Social Madness</a> page</li>\n	<li>Like us on <a href=\"https://www.facebook.com/pages/Brand-Iron/96599404252\">Facebook</a></li>\n	<li>Follow us on <a href=\"https://twitter.com/#!/BrandIron\">Twitter</a> and <a href=\"http://www.linkedin.com/company/brand-iron\">LinkedIn</a></li>\n</ul>\nOn behalf of all of Brand Iron, we truly appreciate your support!\n\n<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/i_voted_sticker3.jpg\"><img class=\"aligncenter size-full wp-image-1872\" title=\"i_voted_sticker\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/i_voted_sticker3.jpg\" alt=\"\" width=\"300\" height=\"300\" /></a>','Vote for Brand Iron!','','inherit','closed','open','','1862-autosave','','','2012-06-22 16:16:41','2012-06-22 16:16:41','',1862,'http://www.brandiron.net/general/1862-autosave/',0,'revision','',0),(1925,16,'2012-06-06 20:40:10','2012-06-06 20:40:10','Here at Brand Iron, we are always looking to extend our reach, and never shy away from a little friendly competition, so naturally we jumped at the opportunity to participate in Social Madness. What is Social Madness, you ask? It’s a contest which measures a company’s social media growth within a predetermined time frame.\r\n\r\nHere are some of the details:\r\n<ul>\r\n	<li>As a business with &lt;100 employees, Brand Iron is competing within the \"Small Companies\" catagory.</li>\r\n	<li>Companies are awarded points in 2 different ways:</li>\r\n</ul>\r\n<ol>\r\n	<li>  For votes received on the Denver <a href=\"http://www.bizjournals.com/denver/exclusives/socialmadness\">Social Madness</a> page</li>\r\n	<li>  For Likes and Follows received on <a href=\"https://www.facebook.com/pages/Brand-Iron/96599404252\">Facebook</a>, <a href=\"https://twitter.com/#!/BrandIron\">Twitter</a>, and<a href=\"http://www.linkedin.com/company/brand-iron\"> LinkedIn</a></li>\r\n</ol>\r\n<ul>\r\n	<li>The first round of voting takes place through June 18<sup>th</sup>. At this time, the top eight\r\nColorado companies in each size category will move on to the local bracket\r\ncompetition, with weekly eliminations, tournament style.</li>\r\n</ul>\r\n<strong>Please help support us in one, or all, or the following ways:</strong>\r\n<ul>\r\n	<li>Vote for us on the <a href=\"http://www.bizjournals.com/denver/exclusives/socialmadness\">Social Madness</a> page</li>\r\n	<li>Like us on <a href=\"https://www.facebook.com/pages/Brand-Iron/96599404252\">Facebook</a></li>\r\n	<li>Follow us on <a href=\"https://twitter.com/#!/BrandIron\">Twitter</a> and <a href=\"http://www.linkedin.com/company/brand-iron\">LinkedIn</a></li>\r\n</ul>\r\nOn behalf of all of Brand Iron, we truly appreciate your support!\r\n\r\n<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/i_voted_sticker3.jpg\"><img class=\"aligncenter size-full wp-image-1872\" title=\"i_voted_sticker\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/i_voted_sticker3.jpg\" alt=\"\" width=\"300\" height=\"300\" /></a>','Vote for Brand Iron!','','inherit','closed','open','','1862-revision-10','','','2012-06-06 20:40:10','2012-06-06 20:40:10','',1862,'http://www.brandiron.net/general/1862-revision-10/',0,'revision','',0),(1926,16,'2012-06-22 16:18:49','2012-06-22 16:18:49','Brand Iron has advanced to the next round of competition in the Social Madness contest!<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/SABJ_SocialMadness_315-2802.jpg\"><img class=\"alignright size-full wp-image-1892\" title=\"SABJ_SocialMadness_315-280\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/SABJ_SocialMadness_315-2802.jpg\" alt=\"\" width=\"280\" height=\"274\" /></a>\n\nSimilar to the first round, points will be awarded for both votes received on the <a href=\"http://www.bizjournals.com/denver/exclusives/socialmadness\">Social Madness</a> page and for new sign-ups on <a href=\"http://www.facebook.com/pages/Brand-Iron/96599404252\">Facebook</a>, <a href=\"http://twitter.com/#!/brandiron\">Twitter</a> and <a href=\"http://www.linkedin.com/company/brand-iron\">LinkedIn</a>. This round, however, pits business against business in a head-to-head tournament style challenge.\n\nWe are still competing in the Small Businesses category, but this time our competition has been narrowed down to the eight other businesses that have advanced with us.\n\nWe sincerely appreciate the support that has been shown and allowed us to advance to the next round, please keep it coming!','Social Madness: The Head-to-Head Faceoff Begins!','','inherit','closed','open','','1887-autosave','','','2012-06-22 16:18:49','2012-06-22 16:18:49','',1887,'http://www.brandiron.net/general/1887-autosave/',0,'revision','',0),(1927,16,'2012-06-19 19:07:56','2012-06-19 19:07:56','Brand Iron has advanced to the next round of competition in the Social Madness contest!<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/SABJ_SocialMadness_315-2802.jpg\"><img class=\"alignright size-full wp-image-1892\" title=\"SABJ_SocialMadness_315-280\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/SABJ_SocialMadness_315-2802.jpg\" alt=\"\" width=\"280\" height=\"274\" /></a>\r\n\r\nSimilar to the first round, points will be awarded for both votes received on the <a href=\"http://www.bizjournals.com/denver/exclusives/socialmadness\">Social Madness</a> page and for new sign-ups on <a href=\"http://www.facebook.com/pages/Brand-Iron/96599404252\">Facebook</a>, <a href=\"http://twitter.com/#!/brandiron\">Twitter</a> and <a href=\"http://www.linkedin.com/company/brand-iron\">LinkedIn</a>. This round, however, pits business against business in a head-to-head tournament style challenge.\r\n\r\nWe are still competing in the Small Businesses category, but this time our competition has been narrowed down to the eight other businesses that have advanced with us.\r\n\r\nWe sincerely appreciate the support that has been shown and allowed us to advance to the next round, please keep it coming!','Social Madness: The Head-to-Head Faceoff Begins!','','inherit','closed','open','','1887-revision-8','','','2012-06-19 19:07:56','2012-06-19 19:07:56','',1887,'http://www.brandiron.net/general/1887-revision-8/',0,'revision','',0),(1928,16,'2012-06-08 22:12:37','2012-06-08 22:12:37','<a href=\"http://www.brandiron.net/wp-content/uploads/2012/06/IMG_3438.jpg\"><img class=\"alignleft size-medium wp-image-1881\" src=\"http://www.brandiron.net/wp-content/uploads/2012/06/IMG_3438-300x224.jpg\" alt=\"\" width=\"300\" height=\"224\" /></a>For this week\'s adventure, the creative department hopped in the Jeep Wrangler and headed to IKEA for a new couch for their office. While out and about, they experienced all of the wonders of IKEA (including the meatballs) and then cruised back with the top down, couch in tow. Check out the photos <a href=\"http://www.facebook.com/pages/Brand-Iron/96599404252\">here</a>!','Brand Iron goes to IKEA!','','inherit','closed','open','','1880-revision-3','','','2012-06-08 22:12:37','2012-06-08 22:12:37','',1880,'http://www.brandiron.net/general/1880-revision-3/',0,'revision','',0),(1929,1,'2012-06-25 13:44:57','2012-06-25 13:44:57','','AO','','inherit','closed','open','','ao','','','2012-06-25 13:44:57','2012-06-25 13:44:57','',1794,'http://www.brandiron.net/wp-content/uploads/2011/05/AO.jpg',0,'attachment','image/jpeg',0),(1930,1,'2012-06-08 22:34:57','2012-06-08 22:34:57','Jumping from Virginia to Boulder, then Thailand to Brand Iron, this world traveler has finally found his home. Developing a passion for marketing during his tenure at the University of Colorado, Andrew has his hand in everything from industry research and account management to day-to-day operations. Forging brands through copy writing is definitely this Virginia kid\'s favorite part aside from the tight knit crew here on the Ranch. ','Andrew Owens','','inherit','closed','open','','1794-revision-7','','','2012-06-08 22:34:57','2012-06-08 22:34:57','',1794,'http://www.brandiron.net/general/1794-revision-7/',0,'revision','',0),(1931,1,'2012-06-25 13:46:21','2012-06-25 13:46:21','','MH1','','inherit','closed','open','','mh1','','','2012-06-25 13:46:21','2012-06-25 13:46:21','',140,'http://www.brandiron.net/wp-content/uploads/2011/09/MH1.jpg',0,'attachment','image/jpeg',0),(1932,1,'2012-06-07 19:20:55','2012-06-07 19:20:55','A Colorado girl through and through, Michelle graduated as a Buff and has been hanging her hat at Brand Iron ever since. With her background in Finance, Michelle brings an analytical spin to our marketing approach, making her a valuable asset to both the brand management and operations team.','Michelle Hamilton','','inherit','closed','open','','140-revision-11','','','2012-06-07 19:20:55','2012-06-07 19:20:55','',140,'http://www.brandiron.net/general/140-revision-11/',0,'revision','',0),(1933,1,'2012-06-25 13:47:10','2012-06-25 13:47:10','','JL3','','inherit','closed','open','','jl3','','','2012-06-25 13:47:10','2012-06-25 13:47:10','',1778,'http://www.brandiron.net/wp-content/uploads/2011/05/JL3.jpg',0,'attachment','image/jpeg',0),(1934,1,'2012-06-01 14:58:52','2012-06-01 14:58:52','Hailing from England, Jon brings his graphic design talent to the Brand Iron team from British perspective. His favorite things about living in Colorado? Huevos rancheros, actual mountains, sweet tea and the many bike paths. Jon loves seeing the design process through from it\'s inception to the finished product of a unique logo or well executed collateral. When he’s not scrutinizing the finer typographic details of his work, you may see him thrashing around Denver on an old steel road bike.','Jon Lambert','','inherit','closed','open','','1778-revision-12','','','2012-06-01 14:58:52','2012-06-01 14:58:52','',1778,'http://www.brandiron.net/general/1778-revision-12/',0,'revision','',0),(1935,1,'2012-06-26 14:04:57','2012-06-26 14:04:57','','JL4','','inherit','closed','open','','jl4','','','2012-06-26 14:04:57','2012-06-26 14:04:57','',1778,'http://www.brandiron.net/wp-content/uploads/2011/05/JL4.jpg',0,'attachment','image/jpeg',0),(1936,1,'2012-06-26 14:05:45','2012-06-26 14:05:45','','JL4','','inherit','closed','open','','jl4-2','','','2012-06-26 14:05:45','2012-06-26 14:05:45','',1778,'http://www.brandiron.net/wp-content/uploads/2011/05/JL41.jpg',0,'attachment','image/jpeg',0),(1937,1,'2012-06-25 13:48:00','2012-06-25 13:48:00','Hailing from England, Jon brings his graphic design talent to the Brand Iron team from British perspective. His favorite things about living in Colorado? Huevos rancheros, actual mountains, sweet tea and the many bike paths. Jon loves seeing the design process through from it\'s inception to the finished product of a unique logo or well executed collateral. When he’s not scrutinizing the finer typographic details of his work, you may see him thrashing around Denver on an old steel road bike.','Jon Lambert','','inherit','closed','open','','1778-revision-13','','','2012-06-25 13:48:00','2012-06-25 13:48:00','',1778,'http://www.brandiron.net/general/1778-revision-13/',0,'revision','',0),(1938,1,'2012-06-26 14:06:32','2012-06-26 14:06:32','','MH1','','inherit','closed','open','','mh1-2','','','2012-06-26 14:06:32','2012-06-26 14:06:32','',140,'http://www.brandiron.net/wp-content/uploads/2011/09/MH11.jpg',0,'attachment','image/jpeg',0),(1939,1,'2012-06-25 13:46:35','2012-06-25 13:46:35','A Colorado girl through and through, Michelle graduated as a Buff and has been hanging her hat at Brand Iron ever since. With her background in Finance, Michelle brings an analytical spin to our marketing approach, making her a valuable asset to both the brand management and operations team.','Michelle Hamilton','','inherit','closed','open','','140-revision-12','','','2012-06-25 13:46:35','2012-06-25 13:46:35','',140,'http://www.brandiron.net/general/140-revision-12/',0,'revision','',0),(1940,16,'2012-01-05 23:52:10','2012-01-05 23:52:10','<div class=\"about-left\">\r\n\r\nOur philosophy is based on inspiration and innovation. We encourage companies to think beyond a marketing-only approach, and instead, challenge them to \"own their space\" in the marketplace. We define a brand by identifying its unique position and arm our clients with strategies that make the competition irrelevant.\r\n\r\nWe believe that brand equity is an asset that holds supreme value. The brand affects a company’s ability to attract clients and prospects, grow market share and increase revenue. We help business owners think holistically. The brand must account for every aspect of the organization: sales, marketing and operations. The brand is the whole package - it must effectively reach and attract customers, communicate differentiation of services and products, and deliver on promises made about those differentiating points.\r\n\r\n</div>\r\n<div class=\"about-right\">\r\n\r\nWe start the process by diving deep into the competitive landscape of any client to explore the challenges and opportunities that exist. Beyond defining the brand and identifying the “marketplace position” that will allow for the company to capitalize on the greatest opportunity, we work to create focused marketing strategies, designed to enable organizations to achieve tangible results.\r\n\r\nWe use a <a href=\"http://www.brandiron.net/dev/strategy/#7-step-process\">7-step process</a> to “Forge Brands, Drive Revenue.”  Along the way we establish key performance indicators (KPIs) to ensure we are gaining the necessary traction to accomplish goals. This innovative approach resonates well with the accountability to produce positive results. We forge brands that drive revenue!\r\n\r\n</div>','Approach','','inherit','closed','open','','48-revision-12','','','2012-01-05 23:52:10','2012-01-05 23:52:10','',48,'http://www.brandiron.net/general/48-revision-12/',0,'revision','',0),(1941,16,'2012-06-27 15:25:47','2012-06-27 15:25:47','<div class=\"about-left\">\n\nWe believe that differentiation is the essential component to developing strong brands. We work to achieve differentiation for our clients because it’s how we have maintained consistent growth for the past decade. What truly separates us from our competitors is the holistic approach we use to align overall marketing efforts with the company’s sales and operations efforts. All three parts of business (sales, marketing and operations) must work in unison.\n\nBrand Iron integrates brand development with marketing implementation and results tracking to ensure that the tactics implemented are producing tangible, real-life results. If not, necessary modifications are made and adjusted accordingly to make sure the new efforts are producing results. Our goal is to make sure that our clients have a positive “brand experience” when they work with us.\n\n</div>\n<div class=\"about-right\">\n\nOur 7-step process and focus on accountability through the use of KPIs − combined with our entrepreneurial approach − is what makes us unique\n\n</div>','How We\'re Different','','inherit','closed','open','','49-autosave','','','2012-06-27 15:25:47','2012-06-27 15:25:47','',49,'http://www.brandiron.net/general/49-autosave/',0,'revision','',0),(1942,16,'2011-10-03 20:54:53','2011-10-03 20:54:53','<div class=\"about-left\">\r\n\r\nWe believe that differentiation is the essential component to developing strong brands. We work to achieve differentiation for our clients because it’s how we have maintained consistent growth for the past decade. What truly separates us from our competitors is the holistic approach we use to align overall marketing efforts with the company’s sales and operations efforts. All three parts of business (sales, marketing and operations) must work in unison\r\n\r\nBrand Iron integrates brand development with marketing implementation and results tracking to ensure that the tactics implemented are producing tangible, real-life results. If not, necessary modifications are made and adjust according and make sure the new efforts are producing results. Our goal is that our clients have a positive “brand experience” when they work with us.\r\n\r\n</div>\r\n<div class=\"about-right\">\r\n\r\nOur 7-step process and focus on accountability through the use of KPIs − combined with our entrepreneurial approach − is what makes us unique\r\n\r\n</div>','How We\'re Different','','inherit','closed','open','','49-revision-7','','','2011-10-03 20:54:53','2011-10-03 20:54:53','',49,'http://www.brandiron.net/general/49-revision-7/',0,'revision','',0),(1943,16,'2012-06-27 15:24:44','2012-06-27 15:24:44','<div class=\"about-left\">\r\n\r\nWe believe that differentiation is the essential component to developing strong brands. We work to achieve differentiation for our clients because it’s how we have maintained consistent growth for the past decade. What truly separates us from our competitors is the holistic approach we use to align overall marketing efforts with the company’s sales and operations efforts. All three parts of business (sales, marketing and operations) must work in unison.\r\n\r\nBrand Iron integrates brand development with marketing implementation and results tracking to ensure that the tactics implemented are producing tangible, real-life results. If not, necessary modifications are made and adjusted accordingly to make sure the new efforts are producing results. Our goal is to make sure that our clients have a positive “brand experience” when they work with us.\r\n\r\n</div>\r\n<div class=\"about-right\">\r\n\r\nOur 7-step process and focus on accountability through the use of KPIs − combined with our entrepreneurial approach − is what makes us unique\r\n\r\n</div>','How We\'re Different','','inherit','closed','open','','49-revision-8','','','2012-06-27 15:24:44','2012-06-27 15:24:44','',49,'http://www.brandiron.net/general/49-revision-8/',0,'revision','',0),(1944,16,'2012-06-27 15:26:25','2012-06-27 15:26:25','<div class=\"about-left\">\r\n\r\nWe believe that differentiation is the essential component to developing strong brands. We work to achieve differentiation for our clients because it’s how we have maintained consistent growth for the past decade. What truly separates us from our competitors is the holistic approach we use to align overall marketing efforts with the company’s sales and operations efforts. All three parts of business (sales, marketing and operations) must work in unison.\r\n\r\nBrand Iron integrates brand development with marketing implementation and results tracking to ensure that the tactics implemented are producing tangible, real-life results. If not, necessary modifications are made and adjusted accordingly to make sure the new efforts are producing results. Our goal is to make sure that our clients have a positive “brand experience” when they work with us.\r\n\r\n</div>\r\n<div class=\"about-right\">\r\n\r\nOur 7-step process and focus on accountability through the use of KPIs − combined with our entrepreneurial approach − is what makes us unique.\r\n\r\n</div>','How We\'re Different','','inherit','closed','open','','49-revision-9','','','2012-06-27 15:26:25','2012-06-27 15:26:25','',49,'http://www.brandiron.net/general/49-revision-9/',0,'revision','',0),(1945,16,'2011-10-03 20:56:06','2011-10-03 20:56:06','<div class=\" about-left\">\r\n\r\nA brand is more than a cool name and snappy logo. And it’s not synonymous with “marketing.” Your brand should be an entire story. It starts with a memorable image and a clear message. This is your introduction to the marketplace - the first image customers recognize, remember and respond to. We believe that a company’s brand equity – i.e. the financial value of the company – is an asset that can hold supreme value.  However, unless you have a strong business model to support the brand, the image means nothing. To truly forge a strong brand, you have to build a business from the inside out…and then ultimately be able to deliver on the brand promise.\r\n\r\n</div>','What is Branding?','','inherit','closed','open','','55-revision-7','','','2011-10-03 20:56:06','2011-10-03 20:56:06','',55,'http://www.brandiron.net/general/55-revision-7/',0,'revision','',0),(1946,16,'2012-06-27 15:29:21','2012-06-27 15:29:21','<div class=\" about-left\">\r\n\r\nA brand is more than a cool name and a snappy logo, and it’s not synonymous with “marketing.” Your brand should be an entire story. It starts with a memorable image and a clear message. This is your introduction to the marketplace - the first image customers recognize, remember and respond to. We believe that a company’s brand equity – i.e. the financial value of the company – is an asset that can hold supreme value. However, unless you have a strong business model to support the brand, the image means nothing. To truly forge a strong brand, you have to build a business from the inside out…and then ultimately be able to deliver on the brand promise.\r\n\r\n</div>','What is Branding?','','inherit','closed','open','','55-revision-8','','','2012-06-27 15:29:21','2012-06-27 15:29:21','',55,'http://www.brandiron.net/general/55-revision-8/',0,'revision','',0),(1947,16,'2012-03-14 16:55:53','2012-03-14 16:55:53','<div class=\"about-left\">\r\n\r\nKnown for our signature BrandStorm session, we understand the importance of starting every relationship off right. We kick off each relationship with a 50,000-foot view of your business, designed specifically to get a complete understanding of your sales, marketing and operational processes. The half-day strategy session allows us to assess your business and develop a strategic road map for the future. With full participation from your key executives, we will identify your competitive position and immerse ourselves into your business.We will ask you and your executive team to complete a detailed questionnaire to ascertain your overall goals and objectives. We will ask that you provide an analysis of your company’s strengths and weaknesses. We will conduct preliminary research to investigate your current company position as it compares to others in the industry.\r\n\r\nA clear outcome of the BrandStorm session is building consensus from the executives in the room. From there, we’ll work together to develop a roadmap to forge the brand and elevate the company to the next level.\r\n\r\n</div>\r\n<div class=\"about-right\">\r\n\r\nFollowing the session, we will develop an initial Key Messaging Document (KMD) containing the most relevant and significant messages that must be consistently communicated about your business. The KMD will include your most important brand attributes and provide a source of communication differentiation related to your business, products, and services. Although the KMD will continue to evolve as we further research your industry and competitors, it will serve as the foundational roadmap from which all messaging for marketing and branding efforts will emanate.\r\n\r\nAdditionally, we will generate a list of tasks to turn recommendations into action and assign responsibilities and determine the level of support necessary for completing each task.\r\n\r\n</div>','BrandStorm&copy; Session','','inherit','closed','open','','362-revision-12','','','2012-03-14 16:55:53','2012-03-14 16:55:53','',362,'http://www.brandiron.net/general/362-revision-12/',0,'revision','',0),(1948,16,'2012-06-27 15:34:50','2012-06-27 15:34:50','<div class=\"about-left\">\r\n\r\nKnown for our signature BrandStorm session, we understand the importance of starting every relationship off right. We kick off each relationship with a 50,000-foot view of your business, designed specifically to get a complete understanding of your sales, marketing and operational processes. The half-day strategy session allows us to assess your business and develop a strategic road map for the future. With full participation from your key executives, we will identify your competitive position and immerse ourselves into your business.We will ask you and your executive team to complete a detailed questionnaire to ascertain your overall goals and objectives. We will ask that you provide an analysis of your company’s strengths and weaknesses. We will conduct preliminary research to investigate your current company position as it compares to others in the industry.\r\n\r\nA clear outcome of the BrandStorm session is building consensus from the executives in the room. From there, we’ll work together to develop a roadmap to forge the brand and elevate the company to the next level.\r\n\r\n</div>\r\n<div class=\"about-right\">\r\n\r\nFollowing the session, we will develop an initial Key Messaging Document (KMD) containing the most relevant and significant messages that must be consistently communicated about your business. The KMD will include your most important brand attributes and provide a source of communication differentiation related to your business, products, and services. Although the KMD will continue to evolve as we further research your industry and competitors, it will serve as the foundational roadmap from which all messaging for marketing and branding efforts will emanate.\r\n\r\nAdditionally, we will generate a list of tasks to turn recommendations into action and assign responsibilities and determine the level of support necessary for completing each task.\r\n\r\n</div>','BrandStorm&copy; Sessions','','inherit','closed','open','','362-revision-13','','','2012-06-27 15:34:50','2012-06-27 15:34:50','',362,'http://www.brandiron.net/general/362-revision-13/',0,'revision','',0),(1949,16,'2012-06-27 15:35:16','2012-06-27 15:35:16','<div class=\"about-left\">\r\n\r\nKnown for our signature BrandStorm sessions, we understand the importance of starting every relationship off right. We kick off each relationship with a 50,000-foot view of your business, designed specifically to get a complete understanding of your sales, marketing and operational processes. The half-day strategy session allows us to assess your business and develop a strategic road map for the future. With full participation from your key executives, we will identify your competitive position and immerse ourselves into your business.We will ask you and your executive team to complete a detailed questionnaire to ascertain your overall goals and objectives. We will ask that you provide an analysis of your company’s strengths and weaknesses. We will conduct preliminary research to investigate your current company position as it compares to others in the industry.\r\n\r\nA clear outcome of the BrandStorm session is building consensus from the executives in the room. From there, we’ll work together to develop a roadmap to forge the brand and elevate the company to the next level.\r\n\r\n</div>\r\n<div class=\"about-right\">\r\n\r\nFollowing the session, we will develop an initial Key Messaging Document (KMD) containing the most relevant and significant messages that must be consistently communicated about your business. The KMD will include your most important brand attributes and provide a source of communication differentiation related to your business, products, and services. Although the KMD will continue to evolve as we further research your industry and competitors, it will serve as the foundational roadmap from which all messaging for marketing and branding efforts will emanate.\r\n\r\nAdditionally, we will generate a list of tasks to turn recommendations into action and assign responsibilities and determine the level of support necessary for completing each task.\r\n\r\n</div>','BrandStorm&copy; Sessions','','inherit','closed','open','','362-revision-14','','','2012-06-27 15:35:16','2012-06-27 15:35:16','',362,'http://www.brandiron.net/general/362-revision-14/',0,'revision','',0),(1950,16,'2012-06-27 15:43:33','2012-06-27 15:43:33','<div class=\"about-left\">\r\n\r\nKnown for our signature BrandStorm sessions, we understand the importance of starting every relationship off right. We kick off each relationship with a holistic assessment of your business, designed specifically to get a complete understanding of your sales, marketing and operational processes. The half-day strategy session allows us to assess your business and develop a strategic road map for the future. With full participation from your key executives, we will identify your competitive position and immerse ourselves into your business.We will ask you and your executive team to complete a detailed questionnaire to ascertain your overall goals and objectives. We will ask that you provide an analysis of your company’s strengths and weaknesses. We will conduct preliminary research to investigate your current company position as it compares to others in the industry.\r\n\r\nA clear outcome of the BrandStorm session is building consensus from the executives in the room. From there, we’ll work together to develop a roadmap to forge the brand and elevate the company to the next level.\r\n\r\n</div>\r\n<div class=\"about-right\">\r\n\r\nFollowing the session, we will develop an initial Key Messaging Document (KMD) containing the most relevant and significant messages that must be consistently communicated about your business. The KMD will include your most important brand attributes and provide a source of communication differentiation related to your business, products, and services. Although the KMD will continue to evolve as we further research your industry and competitors, it will serve as the foundational roadmap from which all messaging for marketing and branding efforts will emanate.\r\n\r\nAdditionally, we will generate a list of tasks to turn recommendations into action and assign responsibilities and determine the level of support necessary for completing each task.\r\n\r\n</div>','BrandStorm&copy; Sessions','','inherit','closed','open','','362-revision-15','','','2012-06-27 15:43:33','2012-06-27 15:43:33','',362,'http://www.brandiron.net/general/362-revision-15/',0,'revision','',0),(1951,16,'2012-03-14 17:07:49','2012-03-14 17:07:49','<div class=\"about-left\">\r\n\r\nEvery business evolves. As yours does, we’re here to support you, and the brand, every step of the way. From concepts in start-up, to businesses preparing for a transaction, to owners looking to exit, we know what it takes to get you through your current stage and onto the next. Based on the experience we’ve had with multiple businesses in multiple stages of business, we have defined the five most common and most critical business lifecycles. They include: <em>Inspiration, Introduction, Expansion, Transaction, </em>and<em> Revitalization</em>. By understanding your place in the lifecycle, we can help define the best and most appropriate branding strategies. As a business matures and begins to cycle into a new phase, this evolution dictates the shift in marketing and branding strategy. From our first meeting, we begin to determine the stage in which your brand is currently growing, and are pre-equipped with the tools you’ll need to overcome the obstacles associated with where you stand in your business evolution. We’ve worked with brands at every point in the lifecycle. In fact, much of our passion is fueled by the results our clients achieve as we help them move through these phases of business. Regardless of your place in the business lifecycle stage, we have experience and knowledge to help.\r\n\r\n© 2012 Brand Iron Process, Stages, Names\r\n\r\n</div>\r\n<div class=\"about-right\">\r\n<div class=\"inspiration\">\r\n<ul>\r\n	<li><strong>Inspiration</strong> – The concept of a new business idea is in place and the need is to create awareness is of the utmost importance. It may be a spinoff opportunity, it may be an emerging technology, or it may be a radical idea.</li>\r\n</ul>\r\n</div>\r\n<div class=\"introduction\">\r\n<ul>\r\n	<li><strong>Introduction</strong> – It’s time to introduce the product or service to the marketplace through differentiation. The concept is off the ground and has viability.</li>\r\n</ul>\r\n</div>\r\n<div class=\"expansion\">\r\n<ul>\r\n	<li><strong>Expansion</strong> – Businesses in this stage are seeking and possibly already on the verge rapid growth and creating sustainability through customer expansion and retention. They seek to increase valuation through a “self-revival.” Ask yourself: Are we staying true to the core brand?</li>\r\n</ul>\r\n</div>\r\n<div class=\"transaction\">\r\n<ul>\r\n	<li><strong>Transaction</strong> – Owners in this stage have identified the next major milestone to maximizing value through a once-in-a-business-lifetime opportunity. Considering a merger, a sale or acquisition falls in this category. Companies preparing to go public are also in this stage. The business is on a mission to rapidly expand through increased scalability and significantly increase market share.</li>\r\n</ul>\r\n</div>\r\n<div class=\"revitalization\">\r\n<ul>\r\n	<li><strong></strong><strong>Revitalization</strong> – The business has come full circle and the torch is about to be passed. The initiative in this lifecycle stage is to fortify the business to maximize value. A sale or leadership transition is in the offing as original ownership prepares to transition out of the business. Revitalization efforts play an important role both before and after the transition.</li>\r\n</ul>\r\n</div>\r\n</div>','Business LifeCycle Branding','','inherit','closed','open','','357-revision-50','','','2012-03-14 17:07:49','2012-03-14 17:07:49','',357,'http://www.brandiron.net/general/357-revision-50/',0,'revision','',0),(1952,16,'2012-06-27 15:54:08','2012-06-27 15:54:08','<div class=\"about-left\">\r\n\r\nEvery business evolves. As yours does, we’re here to support you, and your brand, every step of the way. From the concepts of start-ups, to businesses preparing for a transaction, to owners looking to exit, we know what it takes to get you through your current stage and onto the next. Based off of the experience we’ve had with numerous businesses in multiple stages of business, we have defined the five most common and most critical business lifecycles. They include: <em>Inspiration, Introduction, Expansion, Transaction, </em>and<em> Revitalization</em>. By understanding your place in the lifecycle, we can help define the best and most appropriate branding strategies. As a business matures and begins to cycle into a new phase, this evolution dictates the shift in marketing and branding strategy. From our first meeting, we begin to determine the stage in which your brand is currently growing, and are pre-equipped with the tools you’ll need to overcome the obstacles associated with where you stand in your business evolution. We’ve worked with brands at every point in the lifecycle. In fact, much of our passion is fueled by the results our clients achieve as we help them move through these phases of business. Regardless of your place in the business lifecycle, we have the experience and knowledge to help.\r\n\r\n© 2012 Brand Iron Process, Stages, Names\r\n\r\n</div>\r\n<div class=\"about-right\">\r\n<div class=\"inspiration\">\r\n<ul>\r\n	<li><strong>Inspiration</strong> – The concept of a new business idea is in place and the need is to create awareness is of the utmost importance. It may be a spinoff opportunity, it may be an emerging technology, or it may be a radical idea.</li>\r\n</ul>\r\n</div>\r\n<div class=\"introduction\">\r\n<ul>\r\n	<li><strong>Introduction</strong> – It’s time to introduce the product or service to the marketplace through differentiation. The concept is off the ground and has viability.</li>\r\n</ul>\r\n</div>\r\n<div class=\"expansion\">\r\n<ul>\r\n	<li><strong>Expansion</strong> – Businesses in this stage are seeking and possibly already on the verge rapid growth and creating sustainability through customer expansion and retention. They seek to increase valuation through a “self-revival.” Ask yourself: Are we staying true to the core brand?</li>\r\n</ul>\r\n</div>\r\n<div class=\"transaction\">\r\n<ul>\r\n	<li><strong>Transaction</strong> – Owners in this stage have identified the next major milestone to maximizing value through a once-in-a-business-lifetime opportunity. Considering a merger, a sale or acquisition falls in this category. Companies preparing to go public are also in this stage. The business is on a mission to rapidly expand through increased scalability and significantly increase market share.</li>\r\n</ul>\r\n</div>\r\n<div class=\"revitalization\">\r\n<ul>\r\n	<li><strong></strong><strong>Revitalization</strong> – The business has come full circle and the torch is about to be passed. The initiative in this lifecycle stage is to fortify the business to maximize value. A sale or leadership transition is in the offing as original ownership prepares to transition out of the business. Revitalization efforts play an important role both before and after the transition.</li>\r\n</ul>\r\n</div>\r\n</div>','Business LifeCycle Branding','','inherit','closed','open','','357-revision-51','','','2012-06-27 15:54:08','2012-06-27 15:54:08','',357,'http://www.brandiron.net/general/357-revision-51/',0,'revision','',0),(1953,16,'2012-06-27 15:56:25','2012-06-27 15:56:25','<div class=\"about-left\">\r\n\r\nEvery business evolves. As yours does, we’re here to support you, and your brand, every step of the way. From the concepts of start-ups, to businesses preparing for a transaction, to owners looking to exit, we know what it takes to get you through your current stage and onto the next. Based off of the experience we’ve had with numerous businesses in multiple stages of business, we have defined the five most common and most critical business lifecycles. They include: <em>Inspiration, Introduction, Expansion, Transaction, </em>and<em> Revitalization</em>. By understanding your place in the lifecycle, we can help define the best and most appropriate branding strategies. As a business matures and begins to cycle into a new phase, this evolution dictates the shift in marketing and branding strategy. From our first meeting, we begin to determine the stage in which your brand is currently growing, and are pre-equipped with the tools you’ll need to overcome the obstacles associated with where you stand in your business evolution. We’ve worked with brands at every point in the lifecycle. In fact, much of our passion is fueled by the results our clients achieve as we help them move through these phases of business. Regardless of your place in the business lifecycle, we have the experience and knowledge to help.\r\n\r\n© 2012 Brand Iron Process, Stages, Names\r\n\r\n</div>\r\n<div class=\"about-right\">\r\n<div class=\"inspiration\">\r\n<ul>\r\n	<li><strong>Inspiration</strong> – The concept of a new business idea is in place and the need to create awareness is of the utmost importance. It may be a spinoff opportunity, it may be an emerging technology, or it may be a radical idea.</li>\r\n</ul>\r\n</div>\r\n<div class=\"introduction\">\r\n<ul>\r\n	<li><strong>Introduction</strong> – It’s time to introduce the product or service to the marketplace through differentiation. The concept is off the ground and has viability.</li>\r\n</ul>\r\n</div>\r\n<div class=\"expansion\">\r\n<ul>\r\n	<li><strong>Expansion</strong> – Businesses in this stage are seeking, and possibly already, on the verge of rapid growth and creating sustainability through customer expansion and retention. They seek to increase valuation through a “self-revival.” Ask yourself: Are we staying true to the core brand?</li>\r\n</ul>\r\n</div>\r\n<div class=\"transaction\">\r\n<ul>\r\n	<li><strong>Transaction</strong> – Owners in this stage have identified the next major milestone to maximizing value through a once-in-a-business-lifetime opportunity. Considering a merger, a sale or acquisition falls in this category. Companies preparing to go public are also in this stage. The business is on a mission to rapidly expand through increased scalability and significantly increase market share.</li>\r\n</ul>\r\n</div>\r\n<div class=\"revitalization\">\r\n<ul>\r\n	<li><strong></strong><strong>Revitalization</strong> – The business has come full circle and the torch is about to be passed. The initiative in this lifecycle stage is to fortify the business to maximize value. A sale or leadership transition is in the offing as original ownership prepares to transition out of the business. Revitalization efforts play an important role both before and after the transition.</li>\r\n</ul>\r\n</div>\r\n</div>','Business LifeCycle Branding','','inherit','closed','open','','357-revision-52','','','2012-06-27 15:56:25','2012-06-27 15:56:25','',357,'http://www.brandiron.net/general/357-revision-52/',0,'revision','',0),(1954,16,'2012-06-27 15:58:25','2012-06-27 15:58:25','<div class=\"about-left\">\r\n\r\nEvery business evolves. As yours does, we’re here to support you, and your brand, every step of the way. From the concepts of start-ups, to businesses preparing for a transaction, to owners looking to exit, we know what it takes to get you through your current stage and onto the next. Based off of the experience we’ve had with numerous businesses in multiple stages of business, we have defined the five most common and most critical business lifecycles. They include: <em>Inspiration, Introduction, Expansion, Transaction, </em>and<em> Revitalization</em>. By understanding your place in the lifecycle, we can help define the best and most appropriate branding strategies. As a business matures and begins to cycle into a new phase, this evolution dictates the shift in marketing and branding strategy. From our first meeting, we begin to determine the stage in which your brand is currently growing, and are pre-equipped with the tools you’ll need to overcome the obstacles associated with where you stand in your business evolution. We’ve worked with brands at every point in the lifecycle. In fact, much of our passion is fueled by the results our clients achieve as we help them move through these phases of business. Regardless of your place in the business lifecycle, we have the experience and knowledge to help.\r\n\r\n© 2012 Brand Iron Process, Stages, Names\r\n\r\n</div>\r\n<div class=\"about-right\">\r\n<div class=\"inspiration\">\r\n<ul>\r\n	<li><strong>Inspiration</strong> – The concept of a new business idea is in place and the need to create awareness is of the utmost importance. It may be a spinoff opportunity, it may be an emerging technology, or it may be a radical idea.</li>\r\n</ul>\r\n</div>\r\n<div class=\"introduction\">\r\n<ul>\r\n	<li><strong>Introduction</strong> – It’s time to introduce the product or service to the marketplace through differentiation. The concept is off the ground and has viability.</li>\r\n</ul>\r\n</div>\r\n<div class=\"expansion\">\r\n<ul>\r\n	<li><strong>Expansion</strong> – Businesses in this stage are seeking, and possibly already, on the verge of rapid growth and creating sustainability through customer expansion and retention. They seek to increase valuation through a “self-revival.” Ask yourself: Are we staying true to the core brand?</li>\r\n</ul>\r\n</div>\r\n<div class=\"transaction\">\r\n<ul>\r\n	<li><strong>Transaction</strong> – Owners in this stage have identified the next major milestone to maximizing value through a once-in-a-business-lifetime opportunity. Considering a merger, sale or acquisition falls into this category. Companies preparing to go public are also in this stage. The business is on a mission to rapidly expand through increased scalability and significantly increased market share.</li>\r\n</ul>\r\n</div>\r\n<div class=\"revitalization\">\r\n<ul>\r\n	<li><strong></strong><strong>Revitalization</strong> – The business has come full circle and the torch is about to be passed. The initiative in this lifecycle stage is to fortify the business in order to maximize value. A sale or leadership transition is in the offing as original ownership prepares to transition out of the business. Revitalization efforts play an important role both before and after the transition.</li>\r\n</ul>\r\n</div>\r\n</div>','Business LifeCycle Branding','','inherit','closed','open','','357-revision-53','','','2012-06-27 15:58:25','2012-06-27 15:58:25','',357,'http://www.brandiron.net/general/357-revision-53/',0,'revision','',0),(1955,16,'2012-03-14 16:45:18','2012-03-14 16:45:18','<div class=\"about-left\">\r\n\r\nA company’s greatest asset is its brand. In a competitive business environment, strong brands provide customers with familiarity, assuredness and comfort. But without true Brand Champions to lead the cause, brand success will be elusive.So what is a Brand Champion? They are individuals within an organization who truly understand, embrace and commit to brand development and growth. Brand Champions are leaders within an organization who take on the responsibility for developing brands that lead to business success. More than anything, they champion the cause.\r\n\r\nIt started innocently enough, but Brand Champion consulting has now evolved into a high-level strategic service offering for us. Over the years we have designed Brand Champion consulting to help key executives within in a company embrace the power of branding and develop the necessary leadership skills for creating and maintaining a successful brand.\r\n\r\n</div>\r\n<div class=\"about-right\">\r\n\r\n<strong>Brand Iron Builds Brand Champions</strong>\r\n<ul>\r\n	<li><strong>Strategic/Visionary Consulting</strong>\r\n<ul>\r\n	<li>Setting the course for your company</li>\r\n	<li>Identifying, understanding and promoting the brand value</li>\r\n</ul>\r\n</li>\r\n</ul>\r\n<ul>\r\n	<li><strong>Leadership Coaching</strong>\r\n<ul>\r\n	<li>Building brand ambassadors who ultimately build brand advocates</li>\r\n	<li>Spreading the brand message across all departments</li>\r\n</ul>\r\n</li>\r\n</ul>\r\n<ul>\r\n	<li><strong>Accountability</strong>\r\n<ul>\r\n	<li>Committing to the brand and not straying off course</li>\r\n</ul>\r\n</li>\r\n</ul>\r\n<ul>\r\n	<li><strong>Articulation of the Brand message</strong>\r\n<ul>\r\n	<li>Communicate the brand value</li>\r\n	<li>Help others understand, believe and live the brand</li>\r\n</ul>\r\n</li>\r\n</ul>\r\nThrough regular consulting, we facilitate and collaborate with you to prepare and stick to an aggressive plan. We help you increase brand awareness, maintain a stronghold in the marketplace, and ultimately reach revenue goals to thrive as a business.\r\n\r\n</div>','Brand Champion','','inherit','closed','open','','354-revision-13','','','2012-03-14 16:45:18','2012-03-14 16:45:18','',354,'http://www.brandiron.net/general/354-revision-13/',0,'revision','',0),(1956,16,'2012-06-27 16:13:10','2012-06-27 16:13:10','<div class=\"about-left\">\r\n\r\nA company’s greatest asset is its brand. In a competitive business environment, strong brands provide customers with familiarity, assuredness and comfort. But without true Brand Champions to lead the cause, brand success will be elusive.So what is a Brand Champion? They are individuals within an organization who truly understand, embrace and commit to brand development and growth. Brand Champions are leaders within an organization who take on the responsibility for developing brands that lead to business success. More than anything, they champion the cause.\r\n\r\nIt started innocently enough, but Brand Champion consulting has now evolved into a high-level strategic service offering for us. Over the years we have designed Brand Champion consulting to help key executives within in a company embrace the power of branding and develop the necessary leadership skills for creating and maintaining a successful brand.\r\n\r\n</div>\r\n<div class=\"about-right\">\r\n\r\n<strong>Brand Iron Builds Brand Champions</strong>\r\n<ul>\r\n	<li><strong>Strategic/Visionary Consulting</strong>\r\n<ul>\r\n	<li>Setting the course for your company</li>\r\n	<li>Identifying, understanding and promoting the brand value</li>\r\n</ul>\r\n</li>\r\n</ul>\r\n<ul>\r\n	<li><strong>Leadership Coaching</strong>\r\n<ul>\r\n	<li>Building brand ambassadors who ultimately build brand advocates</li>\r\n	<li>Spreading the brand message across all departments</li>\r\n</ul>\r\n</li>\r\n</ul>\r\n<ul>\r\n	<li><strong>Accountability</strong>\r\n<ul>\r\n	<li>Committing to the brand and not straying from the course</li>\r\n</ul>\r\n</li>\r\n</ul>\r\n<ul>\r\n	<li><strong>Articulation of the Brand message</strong>\r\n<ul>\r\n	<li>Communicate the brand value</li>\r\n	<li>Help others understand, believe and live the brand</li>\r\n</ul>\r\n</li>\r\n</ul>\r\nThrough regular consulting, we facilitate and collaborate with you to prepare and stick to an aggressive plan. We help you increase brand awareness, maintain a stronghold in the marketplace, and ultimately reach revenue goals to thrive as a business.\r\n\r\n</div>','Brand Champion','','inherit','closed','open','','354-revision-14','','','2012-06-27 16:13:10','2012-06-27 16:13:10','',354,'http://www.brandiron.net/general/354-revision-14/',0,'revision','',0),(1957,16,'2012-06-27 16:14:28','2012-06-27 16:14:28','<div class=\"about-left\">\r\n\r\nA company’s greatest asset is its brand. In a competitive business environment, strong brands provide customers with familiarity, assuredness and comfort. But without true Brand Champions to lead the cause, brand success will be elusive.So what is a Brand Champion? They are individuals within an organization who truly understand, embrace and commit to brand development and growth. Brand Champions are leaders within an organization who take on the responsibility for developing brands that lead to business success. More than anything, they champion the cause.\r\n\r\nIt started innocently enough, but Brand Champion consulting has now evolved into a high-level strategic service offering for us. Over the years we have designed Brand Champion consulting to help key executives within in a company embrace the power of branding and develop the necessary leadership skills for creating and maintaining a successful brand.\r\n\r\n</div>\r\n<div class=\"about-right\">\r\n\r\n<strong>Brand Iron Builds Brand Champions</strong>\r\n<ul>\r\n	<li><strong>Strategic/Visionary Consulting</strong>\r\n<ul>\r\n	<li>Setting the course for your company</li>\r\n	<li>Identifying, understanding and promoting the brand value</li>\r\n</ul>\r\n</li>\r\n</ul>\r\n<ul>\r\n	<li><strong>Leadership Coaching</strong>\r\n<ul>\r\n	<li>Building brand ambassadors who ultimately build brand advocates</li>\r\n	<li>Spreading the brand message across all departments</li>\r\n</ul>\r\n</li>\r\n</ul>\r\n<ul>\r\n	<li><strong>Accountability</strong>\r\n<ul>\r\n	<li>Committing to the brand and not straying from the course</li>\r\n</ul>\r\n</li>\r\n</ul>\r\n<ul>\r\n	<li><strong>Articulation of the Brand message</strong>\r\n<ul>\r\n	<li>Communicate the brand value</li>\r\n	<li>Help others understand, believe and live the brand</li>\r\n</ul>\r\n</li>\r\n</ul>\r\nThrough regular consulting, we facilitate and collaborate with you to prepare and stick to an aggressive plan. We help you increase brand awareness, maintain a stronghold in the marketplace, and ultimately reach the revenue goals necessary to thrive as a business.\r\n\r\n</div>','Brand Champion','','inherit','closed','open','','354-revision-15','','','2012-06-27 16:14:28','2012-06-27 16:14:28','',354,'http://www.brandiron.net/general/354-revision-15/',0,'revision','',0),(1958,16,'2012-06-21 14:15:41','2012-06-21 14:15:41','<div id=\"sevenstepchart\">\r\n<div class=\"sevensteptop\">\r\n<div class=\"forgingbrands\"><span class=\"row-title\">FORGING BRANDS</span></div>\r\n<div class=\"step one\">\r\n\r\n<span class=\"step-title\">Circle the Wagons</span></br></br>To better define your brand, we will review and evaluate your goals, corporate practices and overall business landscape\r\n\r\n</div>\r\n<div class=\"step two\">\r\n\r\n<span class=\"step-title\">Scout the Landscape</span></br></br>We will take an in depth look at the competitive landscape to determine where lie your greatest opportunities\r\n\r\n</div>\r\n<div class=\"step three\">\r\n\r\n<span class=\"step-title\">Separate Yourself from the Herd</span></br></br>Here we incorporate all knowledge about your business and the competitive landscape to create a message platform that clearly identifies your unique position in the marketplace\r\n\r\n</div>\r\n<div class=\"step four\">\r\n\r\n<span class=\"step-title\">BrandForging</span></br></br>Using a strategic yet fresh approach we start to define and forge your brand so there is clarity and distance between you and your competitors\r\n\r\n</div>\r\n</div>\r\n<div class=\"clear\"></div>\r\n<div class=\"sevensteparrow\"></div>\r\n<div class=\"clear\"></div>\r\n<div class=\"sevenstepbottom\">\r\n<div class=\"drivingrevenue\"><span class=\"row-title\">DRIVING REVENUE</span></div>\r\n<div class=\"step five\">\r\n\r\n<span class=\"step-title\">Revenue Round-Up</span></br></br>With a new or refreshed look in place, let\'s work together to maximize sales efforts to positively impact your bottom line.\r\n\r\n</div>\r\n<div class=\"step six\">\r\n\r\n<span class=\"step-title\">Drive to Bonanza</span></br></br>Let\'s set the strategic plan in motion, implementing creative ideas to position you for long-term success\r\n\r\n</div>\r\n<div class=\"step seven\">\r\n\r\n<span class=\"step-title\">Running the Ranch</span></br></br>Part of every client relationship,we will commit to each other tow work together and ensure that the program is carried out to reach your goals. Accountability and any necessary course corrections lead to success!\r\n\r\n</div>\r\n</div>\r\n</div>\r\n</br></br></br>\r\n&copy; 2012 Brand Iron Process, Diagram, Names','Proprietary 7-Step Process&copy;','','inherit','closed','open','','350-revision-31','','','2012-06-21 14:15:41','2012-06-21 14:15:41','',350,'http://www.brandiron.net/general/350-revision-31/',0,'revision','',0),(1960,16,'2012-03-14 16:51:58','2012-03-14 16:51:58','<div class=\"about-left\">\r\n\r\nWe are entrepreneurial in nature so regardless of the challenge, we are creative in finding ways to overcome it. Regardless of your business lifecycle stage, we are prepared to create a strategy to support you. We integrate brand development and marketing with a creative flair designed to make a noticeable difference. Each of our services plays a role in a larger, holistic branding program. Here are just some of the things that we can do for you:\r\n\r\n<strong>Branding, Marketing and Positioning</strong>\r\n<ul>\r\n	<li>Strategic Brand Development</li>\r\n	<li>Brand Champion Consulting</li>\r\n	<li>Strategic Messaging</li>\r\n	<li>Competitive Research</li>\r\n	<li>Business Development/Lead Generation Strategies</li>\r\n	<li>Marketing Communications</li>\r\n	<li>Direct and E-mail Campaigns</li>\r\n	<li>Events and Promotions</li>\r\n	<li>Trade Show Support</li>\r\n	<li>Sales, Marketing and Operations process mapping</li>\r\n	<li>Results Tracking</li>\r\n</ul>\r\n<strong>Creative</strong>\r\n<ul>\r\n	<li>Graphic Design</li>\r\n	<li>Corporate Identity Development</li>\r\n	<li>Sales Collateral</li>\r\n	<li>Presentation Decks</li>\r\n	<li>Business Plans/Annual Reports</li>\r\n	<li>Advertising</li>\r\n	<li>Direct Mail</li>\r\n	<li>Copywriting</li>\r\n	<li>Packaging</li>\r\n	<li>Tradeshow Booths</li>\r\n</ul>\r\n</div>\r\n<div class=\"about-right\">\r\n\r\n<strong>Online</strong>\r\n<ul>\r\n	<li>Web Development</li>\r\n	<li>Search Engine Optimization (SEO)</li>\r\n	<li>Organic Search Optimization</li>\r\n	<li>Social Media Campaign Development and Integration</li>\r\n	<li>Mobile Web Development</li>\r\n	<li>Website Architecture Planning and Mapping,</li>\r\n	<li>Paid Search Strategy and Implementation (i.e., Google Adwords)</li>\r\n	<li>Back-end Google Analytics</li>\r\n	<li>Blog Development</li>\r\n</ul>\r\n<strong>Transaction Branding</strong>\r\n<ul>\r\n	<li>Executive Summary Creation</li>\r\n	<li>Business Plan Development</li>\r\n	<li>Investor Presentations</li>\r\n	<li>Stakeholder Communications</li>\r\n	<li>Annual Reports</li>\r\n</ul>\r\n<strong>Public Relations</strong>\r\n<ul>\r\n	<li>Strategic Messaging</li>\r\n	<li>Reputation Management</li>\r\n	<li>Crisis Communications</li>\r\n	<li>Media Relations</li>\r\n	<li>Bylines and White Papers</li>\r\n	<li>Media Training</li>\r\n	<li>Speakers Bureau</li>\r\n</ul>\r\n</div>','Services','','inherit','closed','open','','348-revision-4','','','2012-03-14 16:51:58','2012-03-14 16:51:58','',348,'http://www.brandiron.net/general/348-revision-4/',0,'revision','',0),(1961,16,'2012-06-27 16:22:34','2012-06-27 16:22:34','<div id=\"sevenstepchart\">\r\n<div class=\"sevensteptop\">\r\n<div class=\"forgingbrands\"><span class=\"row-title\">FORGING BRANDS</span></div>\r\n<div class=\"step one\">\r\n\r\n<span class=\"step-title\">Circle the Wagons</span>To better define your brand, we will review and evaluate your goals, corporate practices and overall business landscape\r\n\r\n</div>\r\n<div class=\"step two\">\r\n\r\n<span class=\"step-title\">Scout the Landscape</span>We will take an in depth look at the competitive landscape to determine where your greatest opportunities lie\r\n\r\n</div>\r\n<div class=\"step three\">\r\n\r\n<span class=\"step-title\">Separate Yourself from the Herd</span>Here we incorporate all knowledge about your business and the competitive landscape to create a message platform that clearly identifies your unique position in the marketplace\r\n\r\n</div>\r\n<div class=\"step four\">\r\n\r\n<span class=\"step-title\">BrandForging</span>Using a strategic yet fresh approach, we start to define and forge your brand so there is both clarity and distance between you and your competitors\r\n\r\n</div>\r\n</div>\r\n<div class=\"clear\"></div>\r\n<div class=\"sevensteparrow\"></div>\r\n<div class=\"clear\"></div>\r\n<div class=\"sevenstepbottom\">\r\n<div class=\"drivingrevenue\"><span class=\"row-title\">DRIVING REVENUE</span></div>\r\n<div class=\"step five\">\r\n\r\n<span class=\"step-title\">Revenue Round-Up</span>With a new or refreshed look in place, let\'s work together to maximize sales efforts in order to positively impact your bottom line\r\n\r\n</div>\r\n<div class=\"step six\">\r\n\r\n<span class=\"step-title\">Drive to Bonanza</span>Let\'s set the strategic plan in motion, implementing creative ideas to position you for long-term success\r\n\r\n</div>\r\n<div class=\"step seven\">\r\n\r\n<span class=\"step-title\">Running the Ranch</span>Part of every client relationship,we will commit to each other in order to work together and ensure that the program is carried out to reach your goals. Accountability and any necessary course corrections lead to success\r\n\r\n</div>\r\n</div>\r\n</div>\r\n© 2012 Brand Iron Process, Diagram, Names','Proprietary 7-Step Process&copy;','','inherit','closed','open','','350-revision-33','','','2012-06-27 16:22:34','2012-06-27 16:22:34','',350,'http://www.brandiron.net/general/350-revision-33/',0,'revision','',0),(1962,1,'2012-06-27 16:29:18','2012-06-27 16:29:18','<div id=\"sevenstepchart\">\r\n<div class=\"sevensteptop\">\r\n<div class=\"forgingbrands\"><span class=\"row-title\">FORGING BRANDS</span></div>\r\n<div class=\"step one\">\r\n\r\n<span class=\"step-title\">Circle the Wagons</span>To better define your brand, we will review and evaluate your goals, corporate practices and overall business landscape.\r\n\r\n</div>\r\n<div class=\"step two\">\r\n\r\n<span class=\"step-title\">Scout the Landscape</span>We will take an in depth look at the competitive landscape to determine where your greatest opportunities lie.\r\n\r\n</div>\r\n<div class=\"step three\">\r\n\r\n<span class=\"step-title\">Separate Yourself from the Herd</span>Here we incorporate all knowledge about your business and the competitive landscape to create a message platform that clearly identifies your unique position in the marketplace.\r\n\r\n</div>\r\n<div class=\"step four\">\r\n\r\n<span class=\"step-title\">BrandForging</span>Using a strategic yet fresh approach, we start to define and forge your brand so there is both clarity and distance between you and your competitors.\r\n\r\n</div>\r\n</div>\r\n<div class=\"clear\"></div>\r\n<div class=\"sevensteparrow\"></div>\r\n<div class=\"clear\"></div>\r\n<div class=\"sevenstepbottom\">\r\n<div class=\"drivingrevenue\"><span class=\"row-title\">DRIVING REVENUE</span></div>\r\n<div class=\"step five\">\r\n\r\n<span class=\"step-title\">Revenue Round-Up</span>With a new or refreshed look in place, let\'s work together to maximize sales efforts in order to positively impact your bottom line.\r\n\r\n</div>\r\n<div class=\"step six\">\r\n\r\n<span class=\"step-title\">Drive to Bonanza</span>Let\'s set the strategic plan in motion, implementing creative ideas to position you for long-term success.\r\n\r\n</div>\r\n<div class=\"step seven\">\r\n\r\n<span class=\"step-title\">Running the Ranch</span>Part of every client relationship,we will commit to each other in order to work together and ensure that the program is carried out to reach your goals. Accountability and any necessary course corrections lead to success.\r\n\r\n</div>\r\n</div>\r\n</div>\r\n© 2012 Brand Iron Process, Diagram, Names','Proprietary 7-Step Process&copy;','','inherit','closed','open','','350-revision-34','','','2012-06-27 16:29:18','2012-06-27 16:29:18','',350,'http://www.brandiron.net/general/350-revision-34/',0,'revision','',0),(1963,1,'2012-06-27 21:20:39','2012-06-27 21:20:39','<div id=\"sevenstepchart\">\r\n<div class=\"sevensteptop\">\r\n<div class=\"forgingbrands\"><span class=\"row-title\">FORGING BRANDS</span></div>\r\n<div class=\"step one\">\r\n\r\n<span class=\"step-title\">Circle the Wagons</span><br />To better define your brand, we will review and evaluate your goals, corporate practices and overall business landscape.\r\n\r\n</div>\r\n<div class=\"step two\">\r\n\r\n<span class=\"step-title\">Scout the Landscape</span>We will take an in depth look at the competitive landscape to determine where your greatest opportunities lie.\r\n\r\n</div>\r\n<div class=\"step three\">\r\n\r\n<span class=\"step-title\">Separate Yourself from the Herd</span>Here we incorporate all knowledge about your business and the competitive landscape to create a message platform that clearly identifies your unique position in the marketplace.\r\n\r\n</div>\r\n<div class=\"step four\">\r\n\r\n<span class=\"step-title\">BrandForging</span>Using a strategic yet fresh approach, we start to define and forge your brand so there is both clarity and distance between you and your competitors.\r\n\r\n</div>\r\n</div>\r\n<div class=\"clear\"></div>\r\n<div class=\"sevensteparrow\"></div>\r\n<div class=\"clear\"></div>\r\n<div class=\"sevenstepbottom\">\r\n<div class=\"drivingrevenue\"><span class=\"row-title\">DRIVING REVENUE</span></div>\r\n<div class=\"step five\">\r\n\r\n<span class=\"step-title\">Revenue Round-Up</span>With a new or refreshed look in place, let\'s work together to maximize sales efforts in order to positively impact your bottom line.\r\n\r\n</div>\r\n<div class=\"step six\">\r\n\r\n<span class=\"step-title\">Drive to Bonanza</span>Let\'s set the strategic plan in motion, implementing creative ideas to position you for long-term success.\r\n\r\n</div>\r\n<div class=\"step seven\">\r\n\r\n<span class=\"step-title\">Running the Ranch</span>Part of every client relationship,we will commit to each other in order to work together and ensure that the program is carried out to reach your goals. Accountability and any necessary course corrections lead to success.\r\n\r\n</div>\r\n</div>\r\n</div>\r\n© 2012 Brand Iron Process, Diagram, Names','Proprietary 7-Step Process&copy;','','inherit','closed','open','','350-revision-35','','','2012-06-27 21:20:39','2012-06-27 21:20:39','',350,'http://www.brandiron.net/general/350-revision-35/',0,'revision','',0),(1970,2,'2012-07-12 19:17:58','2012-07-12 19:17:58','Every company, in every industry, should consistently revisit the architecture of their brand. What parts of your brand are driving revenue for your company and which aren’t??We looked at 5 situations where bad branding practices occurred and explained what you can learn from each of them.\r\n<ol>\r\n	<li>The Spandex Rule of Branding- This is definitely one of our personal favorite <a href=\"http://www.brandiron.net/wp-content/uploads/2012/07/virgin_brand_stretching.gif\"><img class=\"alignright size-medium wp-image-1968\" src=\"http://www.brandiron.net/wp-content/uploads/2012/07/virgin_brand_stretching-300x277.gif\" alt=\"\" width=\"300\" height=\"277\" /></a>rules of Branding: just because you can, doesn’t mean you should! We have seen this done poorly with companies like Special K, whose name appears on everything from bottled water and protein shakes to cereal bars. We have also seen this dilution with the Virgin brand, extending themselves every industry without discrimination from casinos and airline to healthcare service. One size does not always fit all, sometimes smacking your logo on everything under the sun only adds to brand dilution.</li>\r\n	<li>Shut a Window to Open a Door- Are you still arguing with your kids on whether your father’s Oldsmobile is still cool? Products have lifecycles and some brands deserve to die. It can be a very emotional decision to retire a brand, but sometimes that is the best move to free up resources for a new, more promising brand.</li>\r\n	<li>Less is More- Have you ever been flipping through a magazine and come across an article with a company name, brand name, parent brand, partner or subpartner name and a new product flavor all crammed onto one page? Be clear and concise so your target market knows what message you are trying to convey. A “TM” doesn’t need to be placed after every product feature, unless you have the next Heavenly Bed or Beats Headphones.</li>\r\n	<li>iMarketing, iBranding, iEverything- Even Apple has to think carefully about their product names to avoid brand proliferation. Apple started using the product name of “i” to separate the iPod from their product line of computers that had the preceding word “Mac”. The iPod could have easily been named the MacPod (and been far less successful), but Apple very strategically created distance from its computer business by renaming the product line proving to be one of the most successful ideas in product history.</li>\r\n	<li>Transaction Branding, what to do when a merger or acquisition happens- When <a href=\"http://www.brandiron.net/wp-content/uploads/2012/07/sprint-nextel-01.gif\"><img class=\"alignright size-medium wp-image-1967\" src=\"http://www.brandiron.net/wp-content/uploads/2012/07/sprint-nextel-01-300x224.gif\" alt=\"\" width=\"300\" height=\"224\" /></a>two entities combine, sometimes one or both names must be dropped to avoid redundancy. Examples of this are Sprint and Nextel, going to just Sprint in 2007, or AT&amp;T and Cingular going to just AT&amp;T in 2005. However, in some cases both Brands’ names have such strong Brand equity that dropping a name would hurt the overall entity. We saw this with Whirlpool-Maytag.</li>\r\n</ol>','5 Reasons Why You Should Revisit Your Brand Architecture','','inherit','closed','open','','1965-revision-2','','','2012-07-12 19:17:58','2012-07-12 19:17:58','',1965,'http://www.brandiron.net/general/1965-revision-2/',0,'revision','',0),(1971,2,'2012-07-12 19:25:38','2012-07-12 19:25:38','Every company, in every industry, should consistently revisit the architecture of their brand. What parts of your brand are driving revenue for your company and which aren’t??We looked at 5 situations where bad branding practices occurred and explained what you can learn from each of them.\n<ol>\n	<li><strong>The Spandex Rule of Branding</strong>- This is definitely one of our personal favorite <a href=\"http://www.brandiron.net/wp-content/uploads/2012/07/virgin_brand_stretching.gif\"><img class=\"alignright size-medium wp-image-1968\" src=\"http://www.brandiron.net/wp-content/uploads/2012/07/virgin_brand_stretching-300x277.gif\" alt=\"\" width=\"300\" height=\"277\" /></a>rules of Branding: just because you can, doesn’t mean you should! We have seen this done poorly with companies like Special K, whose name appears on everything from bottled water and protein shakes to cereal bars. We have also seen this dilution with the Virgin brand, extending themselves every industry without discrimination from casinos and airline to healthcare service. One size does not always fit all, sometimes smacking your logo on everything under the sun only adds to brand dilution.</li>\n	<li><strong>Shut a Window to Open a Door</strong>- Are you still arguing with your kids on whether your father’s Oldsmobile is still cool? Products have lifecycles and some brands deserve to die. It can be a very emotional decision to retire a brand, but sometimes that is the best move to free up resources for a new, more promising brand.</li>\n	<li><strong>Less is More</strong>- Have you ever been flipping through a magazine and come across an article with a company name, brand name, parent brand, partner or subpartner name and a new product flavor all crammed onto one page? Be clear and concise so your target market knows what message you are trying to convey. A “TM” doesn’t need to be placed after every product feature, unless you have the next Heavenly Bed or Beats Headphones.</li>\n	<li><strong>iMarketing, iBranding, iEverything</strong>- Even Apple has to think carefully about their product names to avoid brand proliferation. Apple started using the product name of “i” to separate the iPod from their product line of computers that had the preceding word “Mac”. The iPod could have easily been named the MacPod (and been far less successful), but Apple very strategically created distance from its computer business by renaming the product line proving to be one of the most successful ideas in product history.<a href=\"http://www.brandiron.net/wp-content/uploads/2012/07/sprint-nextel-01.gif\"><img class=\"alignright size-medium wp-image-1967\" src=\"http://www.brandiron.net/wp-content/uploads/2012/07/sprint-nextel-01-300x224.gif\" alt=\"\" width=\"300\" height=\"224\" /></a></li>\n	<li><strong>Transaction Branding, what to do when a merger or acquisition happens</strong>- When two entities combine, sometimes one or both names must be dropped to avoid redundancy. Examples of this are Sprint and Nextel, going to just Sprint in 2007, or AT&amp;T and Cingular going to just AT&amp;T in 2005. However, in some cases both Brands’ names have such strong Brand equity that dropping a name would hurt the overall entity. We saw this with Whirlpool-Maytag.</li>\n</ol>','5 Reasons Why You Should Revisit Your Brand Architecture','','inherit','closed','open','','1965-autosave','','','2012-07-12 19:25:38','2012-07-12 19:25:38','',1965,'http://www.brandiron.net/general/1965-autosave/',0,'revision','',0),(1972,2,'2012-07-12 19:19:26','2012-07-12 19:19:26','Every company, in every industry, should consistently revisit the architecture of their brand. What parts of your brand are driving revenue for your company and which aren’t??We looked at 5 situations where bad branding practices occurred and explained what you can learn from each of them.\r\n<ol>\r\n	<li>The Spandex Rule of Branding- This is definitely one of our personal favorite <a href=\"http://www.brandiron.net/wp-content/uploads/2012/07/virgin_brand_stretching.gif\"><img class=\"alignright size-medium wp-image-1968\" src=\"http://www.brandiron.net/wp-content/uploads/2012/07/virgin_brand_stretching-300x277.gif\" alt=\"\" width=\"300\" height=\"277\" /></a>rules of Branding: just because you can, doesn’t mean you should! We have seen this done poorly with companies like Special K, whose name appears on everything from bottled water and protein shakes to cereal bars. We have also seen this dilution with the Virgin brand, extending themselves every industry without discrimination from casinos and airline to healthcare service. One size does not always fit all, sometimes smacking your logo on everything under the sun only adds to brand dilution.</li>\r\n	<li>Shut a Window to Open a Door- Are you still arguing with your kids on whether your father’s Oldsmobile is still cool? Products have lifecycles and some brands deserve to die. It can be a very emotional decision to retire a brand, but sometimes that is the best move to free up resources for a new, more promising brand.</li>\r\n	<li>Less is More- Have you ever been flipping through a magazine and come across an article with a company name, brand name, parent brand, partner or subpartner name and a new product flavor all crammed onto one page? Be clear and concise so your target market knows what message you are trying to convey. A “TM” doesn’t need to be placed after every product feature, unless you have the next Heavenly Bed or Beats Headphones.</li>\r\n	<li>iMarketing, iBranding, iEverything- Even Apple has to think carefully about their product names to avoid brand proliferation. Apple started using the product name of “i” to separate the iPod from their product line of computers that had the preceding word “Mac”. The iPod could have easily been named the MacPod (and been far less successful), but Apple very strategically created distance from its computer business by renaming the product line proving to be one of the most successful ideas in product history.<a href=\"http://www.brandiron.net/wp-content/uploads/2012/07/sprint-nextel-01.gif\"><img class=\"alignright size-medium wp-image-1967\" src=\"http://www.brandiron.net/wp-content/uploads/2012/07/sprint-nextel-01-300x224.gif\" alt=\"\" width=\"300\" height=\"224\" /></a></li>\r\n	<li>Transaction Branding, what to do when a merger or acquisition happens- When two entities combine, sometimes one or both names must be dropped to avoid redundancy. Examples of this are Sprint and Nextel, going to just Sprint in 2007, or AT&amp;T and Cingular going to just AT&amp;T in 2005. However, in some cases both Brands’ names have such strong Brand equity that dropping a name would hurt the overall entity. We saw this with Whirlpool-Maytag.</li>\r\n</ol>','5 Reasons Why You Should Revisit Your Brand Architecture','','inherit','closed','open','','1965-revision-3','','','2012-07-12 19:19:26','2012-07-12 19:19:26','',1965,'http://www.brandiron.net/general/1965-revision-3/',0,'revision','',0),(1973,2,'2012-07-12 19:23:43','2012-07-12 19:23:43','Every company, in every industry, should consistently revisit the architecture of their brand. What parts of your brand are driving revenue for your company and which aren’t??We looked at 5 situations where bad branding practices occurred and explained what you can learn from each of them.\r\n<ol>\r\n	<li>The Spandex Rule of Branding- This is definitely one of our personal favorite <a href=\"http://www.brandiron.net/wp-content/uploads/2012/07/virgin_brand_stretching.gif\"><img class=\"alignright size-medium wp-image-1968\" src=\"http://www.brandiron.net/wp-content/uploads/2012/07/virgin_brand_stretching-300x277.gif\" alt=\"\" width=\"300\" height=\"277\" /></a>rules of Branding: just because you can, doesn’t mean you should! We have seen this done poorly with companies like Special K, whose name appears on everything from bottled water and protein shakes to cereal bars. We have also seen this dilution with the Virgin brand, extending themselves every industry without discrimination from casinos and airline to healthcare service. One size does not always fit all, sometimes smacking your logo on everything under the sun only adds to brand dilution.</li>\r\n	<li>Shut a Window to Open a Door- Are you still arguing with your kids on whether your father’s Oldsmobile is still cool? Products have lifecycles and some brands deserve to die. It can be a very emotional decision to retire a brand, but sometimes that is the best move to free up resources for a new, more promising brand.</li>\r\n	<li>Less is More- Have you ever been flipping through a magazine and come across an article with a company name, brand name, parent brand, partner or subpartner name and a new product flavor all crammed onto one page? Be clear and concise so your target market knows what message you are trying to convey. A “TM” doesn’t need to be placed after every product feature, unless you have the next Heavenly Bed or Beats Headphones.</li>\r\n	<li>iMarketing, iBranding, iEverything- Even Apple has to think carefully about their product names to avoid brand proliferation. Apple started using the product name of “i” to separate the iPod from their product line of computers that had the preceding word “Mac”. The iPod could have easily been named the MacPod (and been far less successful), but Apple very strategically created distance from its computer business by renaming the product line proving to be one of the most successful ideas in product history.<a href=\"http://www.brandiron.net/wp-content/uploads/2012/07/sprint-nextel-01.gif\"><img class=\"alignright size-medium wp-image-1967\" src=\"http://www.brandiron.net/wp-content/uploads/2012/07/sprint-nextel-01-300x224.gif\" alt=\"\" width=\"300\" height=\"224\" /></a></li>\r\n	<li>Transaction Branding, what to do when a merger or acquisition happens- When two entities combine, sometimes one or both names must be dropped to avoid redundancy. Examples of this are Sprint and Nextel, going to just Sprint in 2007, or AT&amp;T and Cingular going to just AT&amp;T in 2005. However, in some cases both Brands’ names have such strong Brand equity that dropping a name would hurt the overall entity. We saw this with Whirlpool-Maytag.</li>\r\n</ol>','5 Reasons Why You Should Revisit Your Brand Architecture','','inherit','closed','open','','1965-revision-4','','','2012-07-12 19:23:43','2012-07-12 19:23:43','',1965,'http://www.brandiron.net/general/1965-revision-4/',0,'revision','',0),(2000,1,'2012-07-25 20:47:26','2012-07-25 20:47:26','','7 Step Process','','publish','closed','open','','7-step-process-3','','','2012-08-17 20:15:40','2012-08-17 20:15:40','',0,'http://10.1.1.200/?p=2000',12,'nav_menu_item','',0),(2002,1,'2012-08-03 20:12:59','2012-08-03 20:12:59','','Portfolio v2','','publish','closed','open','','portfolio-v2','','','2012-08-17 15:44:22','2012-08-17 15:44:22','',0,'http://10.1.1.200/?page_id=2002',0,'page','',0),(1976,15,'2012-07-17 16:55:01','2012-07-17 16:55:01','How do you decide which leads are your best? Are they all “hot”?  Even if you have a shortage of leads during this economic downturn, every person that responds to your emails or posts on your Facebook page is not necessarily a hot lead.  (Even if you have the capacity to make every lead hot, you are doing yourself a disservice by scaring away those that aren’t ready to be considered hot.)\r\n\r\n<a href=\"http://www.brandiron.net/wp-content/uploads/2012/07/pic26.jpg\"><img class=\"aligncenter size-medium wp-image-1990\" src=\"http://www.brandiron.net/wp-content/uploads/2012/07/pic26-300x300.jpg\" alt=\"\" width=\"300\" height=\"300\" /></a>\r\n\r\nEvery business that operates through lead acquisition needs a <a href=\"http://en.wikipedia.org/wiki/Lead_scoring\">lead scoring</a> metric. You instinctively do this in your mind, but you need a defined strategy to effectively close more deals and spend less time focused on the “non-hot.”  Sounds like a no brainer, right?\r\n\r\nTo begin harnessing your leads effectively, you can start by:\r\n<ol>\r\n	<li><strong>Develop a scoring model</strong>: Extract what you do mentally and put it on paper. Create a 1 to 10 numeric system or sales process system and define what each number is and what specific actions this lead does to become a certain number.</li>\r\n	<li><strong>Integrated Marketing: </strong>Now that they have a rating, you can decide how to market to them.  A hot 10 would get a phone call and emails about pricing plans.  A 1 gets your generic monthly newsletter until they make an actionable step forward towards another rating.</li>\r\n	<li><strong>Use it: </strong>It sounds simple, but you must follow the rules established in your metric and make sure the rest of the organization does too. Now, when your CEO comes to you with a lead that her brother’s barber knows, you have a way to not stop the entire business’s operations just to act on this lead.</li>\r\n</ol>\r\n<div><span style=\"font-size: small\"><span style=\"line-height: 24px\"><a href=\"http://www.brandiron.net/wp-content/uploads/2012/07/pic12.jpg\"><img class=\"aligncenter size-medium wp-image-1991\" src=\"http://www.brandiron.net/wp-content/uploads/2012/07/pic12-300x244.jpg\" alt=\"\" width=\"300\" height=\"244\" /></a></span></span></div>\r\nBe diligent and you’ll see how to effectively navigate a lead ranked as a 1 into a closed deal, without scaring them off with intense pricing conversations right away.','Not All Leads Are Created Equal: The 3 Steps to Creating Your Lead Scoring Metric','','publish','closed','open','','not-all-leads-are-created-equal-the-3-steps-to-creating-your-lead-scoring-metric','','','2012-07-17 16:55:01','2012-07-17 16:55:01','',0,'http://www.brandiron.net/?p=1976',0,'post','',0),(1977,15,'2012-07-17 16:44:08','2012-07-17 16:44:08','','pic1','','inherit','closed','open','','pic1-8','','','2012-07-17 16:44:08','2012-07-17 16:44:08','',1976,'http://www.brandiron.net/wp-content/uploads/2012/07/pic1.jpg',0,'attachment','image/jpeg',0),(1978,15,'2012-07-17 16:44:21','2012-07-17 16:44:21','','pic2','','inherit','closed','open','','pic2-4','','','2012-07-17 16:44:21','2012-07-17 16:44:21','',1976,'http://www.brandiron.net/wp-content/uploads/2012/07/pic2.jpg',0,'attachment','image/jpeg',0),(1979,15,'2012-07-17 16:44:39','2012-07-17 16:44:39','','pic2','','inherit','closed','open','','pic2-5','','','2012-07-17 16:44:39','2012-07-17 16:44:39','',1976,'http://www.brandiron.net/wp-content/uploads/2012/07/pic21.jpg',0,'attachment','image/jpeg',0),(1980,15,'2012-07-17 16:45:36','2012-07-17 16:45:36','','pic1','','inherit','closed','open','','pic1-9','','','2012-07-17 16:45:36','2012-07-17 16:45:36','',1976,'http://www.brandiron.net/wp-content/uploads/2012/07/pic11.jpg',0,'attachment','image/jpeg',0),(1988,15,'2012-07-17 16:47:53','2012-07-17 16:47:53','','pic2','','inherit','closed','open','','pic2-9','','','2012-07-17 16:47:53','2012-07-17 16:47:53','',1976,'http://www.brandiron.net/wp-content/uploads/2012/07/pic25.jpg',0,'attachment','image/jpeg',0),(1981,15,'2012-07-17 16:45:48','2012-07-17 16:45:48','How do you decide which leads are your best? Are they all “hot”?  Even if you have a shortage of leads during this economic downturn, every person that responds to your emails or posts on your Facebook page is not necessarily a hot lead.  (Even if you have the capacity to make every lead hot, you are doing yourself a disservice by scaring away those that aren’t ready to be considered hot.)\n\n<a href=\"http://www.brandiron.net/wp-content/uploads/2012/07/pic21.jpg\"><img class=\"aligncenter size-medium wp-image-1979\" src=\"http://www.brandiron.net/wp-content/uploads/2012/07/pic21-300x300.jpg\" alt=\"\" width=\"300\" height=\"300\" /></a>\n\nEvery business that operates through lead acquisition needs a <a href=\"http://en.wikipedia.org/wiki/Lead_scoring\">lead scoring</a> metric.  You<a href=\"http://www.brandiron.net/wp-content/uploads/2012/07/pic11.jpg\"><img class=\"alignleft size-medium wp-image-1980\" src=\"http://www.brandiron.net/wp-content/uploads/2012/07/pic11-300x244.jpg\" alt=\"\" width=\"300\" height=\"244\" /></a> instinctually do this in your mind, but you need a defined strategy to effectively close more deals and spend less time focused on the “non-hot.”  Sounds like a no brainer, right?\n\nTo begin harnessing your leads effectively, you can start by:\n<ol>\n	<li><strong>Develop a scoring model</strong>: Extract what you do mentally and put it on paper. Create a 1 to 10 numeric system or sales process system and define what each number is and what specific actions this lead does to become a certain number.</li>\n</ol>\n<ol>\n	<li><strong>Integrated Marketing: </strong>Now that they have a rating, you can decide how to market to them.  A hot 10 would get a phone call and emails about pricing plans.  A 1 gets your generic monthly newsletter until they make an actionable step forward towards another rating.</li>\n</ol>\n<ol>\n	<li><strong>Use it: </strong>It sounds simple, but you must follow the rules established in your metric and make sure the rest of the organization does too. Now, when your CEO comes to you with a lead that her brother’s barber knows, you have a way to not stop the entire business’s operations just to act on this lead.</li>\n</ol>\nBe diligent and you’ll see how to effectively navigate a lead ranked as a 1 into a closed deal, without scaring them off with intense pricing conversations right away.','Not All Leads Are Created Equal - The 3 Steps to Creating Your Lead Scoring Metric','','inherit','closed','open','','1976-revision','','','2012-07-17 16:45:48','2012-07-17 16:45:48','',1976,'http://www.brandiron.net/general/1976-revision/',0,'revision','',0),(1984,15,'2012-07-17 16:46:46','2012-07-17 16:46:46','','pic2','','inherit','closed','open','','pic2-7','','','2012-07-17 16:46:46','2012-07-17 16:46:46','',1976,'http://www.brandiron.net/wp-content/uploads/2012/07/pic23.jpg',0,'attachment','image/jpeg',0),(1982,15,'2012-07-17 16:46:18','2012-07-17 16:46:18','','pic2','','inherit','closed','open','','pic2-6','','','2012-07-17 16:46:18','2012-07-17 16:46:18','',1976,'http://www.brandiron.net/wp-content/uploads/2012/07/pic22.jpg',0,'attachment','image/jpeg',0),(1983,15,'2012-07-17 16:45:48','2012-07-17 16:45:48','How do you decide which leads are your best? Are they all “hot”?  Even if you have a shortage of leads during this economic downturn, every person that responds to your emails or posts on your Facebook page is not necessarily a hot lead.  (Even if you have the capacity to make every lead hot, you are doing yourself a disservice by scaring away those that aren’t ready to be considered hot.)\r\n\r\n<a href=\"http://www.brandiron.net/wp-content/uploads/2012/07/pic21.jpg\"><img class=\"aligncenter size-medium wp-image-1979\" src=\"http://www.brandiron.net/wp-content/uploads/2012/07/pic21-300x300.jpg\" alt=\"\" width=\"300\" height=\"300\" /></a>\r\n\r\nEvery business that operates through lead acquisition needs a <a href=\"http://en.wikipedia.org/wiki/Lead_scoring\">lead scoring</a> metric.  You<a href=\"http://www.brandiron.net/wp-content/uploads/2012/07/pic11.jpg\"><img class=\"alignleft size-medium wp-image-1980\" src=\"http://www.brandiron.net/wp-content/uploads/2012/07/pic11-300x244.jpg\" alt=\"\" width=\"300\" height=\"244\" /></a> instinctually do this in your mind, but you need a defined strategy to effectively close more deals and spend less time focused on the “non-hot.”  Sounds like a no brainer, right?\r\n\r\nTo begin harnessing your leads effectively, you can start by:\r\n<ol>\r\n	<li><strong>Develop a scoring model</strong>: Extract what you do mentally and put it on paper. Create a 1 to 10 numeric system or sales process system and define what each number is and what specific actions this lead does to become a certain number.</li>\r\n</ol>\r\n<ol>\r\n	<li><strong>Integrated Marketing: </strong>Now that they have a rating, you can decide how to market to them.  A hot 10 would get a phone call and emails about pricing plans.  A 1 gets your generic monthly newsletter until they make an actionable step forward towards another rating.</li>\r\n</ol>\r\n<ol>\r\n	<li><strong>Use it: </strong>It sounds simple, but you must follow the rules established in your metric and make sure the rest of the organization does too. Now, when your CEO comes to you with a lead that her brother’s barber knows, you have a way to not stop the entire business’s operations just to act on this lead.</li>\r\n</ol>\r\nBe diligent and you’ll see how to effectively navigate a lead ranked as a 1 into a closed deal, without scaring them off with intense pricing conversations right away.','Not All Leads Are Created Equal - The 3 Steps to Creating Your Lead Scoring Metric','','inherit','closed','open','','1976-revision-2','','','2012-07-17 16:45:48','2012-07-17 16:45:48','',1976,'http://www.brandiron.net/general/1976-revision-2/',0,'revision','',0),(1985,15,'2012-07-17 16:47:13','2012-07-17 16:47:13','','pic2','','inherit','closed','open','','pic2-8','','','2012-07-17 16:47:13','2012-07-17 16:47:13','',1976,'http://www.brandiron.net/wp-content/uploads/2012/07/pic24.jpg',0,'attachment','image/jpeg',0),(1986,15,'2012-07-17 16:46:30','2012-07-17 16:46:30','How do you decide which leads are your best? Are they all “hot”?  Even if you have a<a href=\"http://www.brandiron.net/wp-content/uploads/2012/07/pic22.jpg\"><img class=\"alignright size-medium wp-image-1982\" src=\"http://www.brandiron.net/wp-content/uploads/2012/07/pic22-300x300.jpg\" alt=\"\" width=\"300\" height=\"300\" /></a> shortage of leads during this economic downturn, every person that responds to your emails or posts on your Facebook page is not necessarily a hot lead.  (Even if you have the capacity to make every lead hot, you are doing yourself a disservice by scaring away those that aren’t ready to be considered hot.)\r\n\r\n&nbsp;\r\n\r\nEvery business that operates through lead acquisition needs a <a href=\"http://en.wikipedia.org/wiki/Lead_scoring\">lead scoring</a> metric.  You\r\ninstinctually do this in your mind, but you need a defined strategy to effectively close more deals and spend less time focused on the “non-hot.”  Sounds like a no brainer, right?\r\n\r\nTo begin harnessing your leads effectively, you can start by:\r\n<ol>\r\n	<li><strong>Develop a scoring model</strong>: Extract what you do mentally and put it on paper. Create a 1 to 10 numeric system or sales process system and define what each number is and what specific actions this lead does to become a certain number.</li>\r\n</ol>\r\n<ol>\r\n	<li><strong>Integrated Marketing: </strong>Now that they have a rating, you can decide how to market to them.  A hot 10 would get a phone call and emails about pricing plans.  A 1 gets your generic monthly newsletter until they make an actionable step forward towards another rating.</li>\r\n</ol>\r\n<ol>\r\n	<li><strong>Use it: </strong>It sounds simple, but you must follow the rules established in your metric and make sure the rest of the organization does too. Now, when your CEO comes to you with a lead that her brother’s barber knows, you have a way to not stop the entire business’s operations just to act on this lead.</li>\r\n</ol>\r\nBe diligent and you’ll see how to effectively navigate a lead ranked as a 1 into a closed deal, without scaring them off with intense pricing conversations right away.','Not All Leads Are Created Equal - The 3 Steps to Creating Your Lead Scoring Metric','','inherit','closed','open','','1976-revision-3','','','2012-07-17 16:46:30','2012-07-17 16:46:30','',1976,'http://www.brandiron.net/general/1976-revision-3/',0,'revision','',0),(1987,15,'2012-07-17 16:47:27','2012-07-17 16:47:27','How do you decide which leads are your best?<a href=\"http://www.brandiron.net/wp-content/uploads/2012/07/pic24.jpg\"><img class=\"alignright size-medium wp-image-1985\" src=\"http://www.brandiron.net/wp-content/uploads/2012/07/pic24-300x300.jpg\" alt=\"\" width=\"300\" height=\"300\" /></a> Are they all “hot”?  Even if you have a\r\nshortage of leads during this economic downturn, every person that responds to your emails or posts on your Facebook page is not necessarily a hot lead.  (Even if you have the capacity to make every lead hot, you are doing yourself a disservice by scaring away those that aren’t ready to be considered hot.)\r\n\r\n&nbsp;\r\n\r\nEvery business that operates through lead acquisition needs a <a href=\"http://en.wikipedia.org/wiki/Lead_scoring\">lead scoring</a> metric.  You\r\ninstinctually do this in your mind, but you need a defined strategy to effectively close more deals and spend less time focused on the “non-hot.”  Sounds like a no brainer, right?\r\n\r\nTo begin harnessing your leads effectively, you can start by:\r\n<ol>\r\n	<li><strong>Develop a scoring model</strong>: Extract what you do mentally and put it on paper. Create a 1 to 10 numeric system or sales process system and define what each number is and what specific actions this lead does to become a certain number.</li>\r\n</ol>\r\n<ol>\r\n	<li><strong>Integrated Marketing: </strong>Now that they have a rating, you can decide how to market to them.  A hot 10 would get a phone call and emails about pricing plans.  A 1 gets your generic monthly newsletter until they make an actionable step forward towards another rating.</li>\r\n</ol>\r\n<ol>\r\n	<li><strong>Use it: </strong>It sounds simple, but you must follow the rules established in your metric and make sure the rest of the organization does too. Now, when your CEO comes to you with a lead that her brother’s barber knows, you have a way to not stop the entire business’s operations just to act on this lead.</li>\r\n</ol>\r\nBe diligent and you’ll see how to effectively navigate a lead ranked as a 1 into a closed deal, without scaring them off with intense pricing conversations right away.','Not All Leads Are Created Equal - The 3 Steps to Creating Your Lead Scoring Metric','','inherit','closed','open','','1976-revision-4','','','2012-07-17 16:47:27','2012-07-17 16:47:27','',1976,'http://www.brandiron.net/general/1976-revision-4/',0,'revision','',0),(1989,15,'2012-07-17 16:47:43','2012-07-17 16:47:43','How do you decide which leads are your best? Are they all “hot”?  Even if you have a\r\nshortage of leads during this economic downturn, every person that responds to your emails or posts on your Facebook page is not necessarily a hot lead.  (Even if you have the capacity to make every lead hot, you are doing yourself a disservice by scaring away those that aren’t ready to be considered hot.)\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\nEvery business that operates through lead acquisition needs a <a href=\"http://en.wikipedia.org/wiki/Lead_scoring\">lead scoring</a> metric.  You\r\ninstinctually do this in your mind, but you need a defined strategy to effectively close more deals and spend less time focused on the “non-hot.”  Sounds like a no brainer, right?\r\n\r\nTo begin harnessing your leads effectively, you can start by:\r\n<ol>\r\n	<li><strong>Develop a scoring model</strong>: Extract what you do mentally and put it on paper. Create a 1 to 10 numeric system or sales process system and define what each number is and what specific actions this lead does to become a certain number.</li>\r\n</ol>\r\n<ol>\r\n	<li><strong>Integrated Marketing: </strong>Now that they have a rating, you can decide how to market to them.  A hot 10 would get a phone call and emails about pricing plans.  A 1 gets your generic monthly newsletter until they make an actionable step forward towards another rating.</li>\r\n</ol>\r\n<ol>\r\n	<li><strong>Use it: </strong>It sounds simple, but you must follow the rules established in your metric and make sure the rest of the organization does too. Now, when your CEO comes to you with a lead that her brother’s barber knows, you have a way to not stop the entire business’s operations just to act on this lead.</li>\r\n</ol>\r\nBe diligent and you’ll see how to effectively navigate a lead ranked as a 1 into a closed deal, without scaring them off with intense pricing conversations right away.','Not All Leads Are Created Equal - The 3 Steps to Creating Your Lead Scoring Metric','','inherit','closed','open','','1976-revision-5','','','2012-07-17 16:47:43','2012-07-17 16:47:43','',1976,'http://www.brandiron.net/general/1976-revision-5/',0,'revision','',0),(1990,15,'2012-07-17 16:48:37','2012-07-17 16:48:37','','pic2','','inherit','closed','open','','pic2-10','','','2012-07-17 16:48:37','2012-07-17 16:48:37','',1976,'http://www.brandiron.net/wp-content/uploads/2012/07/pic26.jpg',0,'attachment','image/jpeg',0),(1991,15,'2012-07-17 16:50:02','2012-07-17 16:50:02','','pic1','','inherit','closed','open','','pic1-10','','','2012-07-17 16:50:02','2012-07-17 16:50:02','',1976,'http://www.brandiron.net/wp-content/uploads/2012/07/pic12.jpg',0,'attachment','image/jpeg',0),(1992,15,'2012-07-17 16:48:04','2012-07-17 16:48:04','How do you decide which leads are your best? Are they all “hot”?  Even if you have a\r\nshortage of leads during this economic downturn, every person that responds to your emails or posts on your Facebook page is not necessarily a hot lead.  (Even if you have the capacity to make every lead hot, you are doing yourself a disservice by scaring away those that aren’t ready to be considered hot.)\r\n\r\n<a href=\"http://www.brandiron.net/wp-content/uploads/2012/07/pic25.jpg\"><img class=\"alignright size-medium wp-image-1988\" src=\"http://www.brandiron.net/wp-content/uploads/2012/07/pic25-300x300.jpg\" alt=\"\" width=\"300\" height=\"300\" /></a>\r\n\r\nEvery business that operates through lead acquisition needs a <a href=\"http://en.wikipedia.org/wiki/Lead_scoring\">lead scoring</a> metric.  You\r\ninstinctually do this in your mind, but you need a defined strategy to effectively close more deals and spend less time focused on the “non-hot.”  Sounds like a no brainer, right?\r\n\r\nTo begin harnessing your leads effectively, you can start by:\r\n<ol>\r\n	<li><strong>Develop a scoring model</strong>: Extract what you do mentally and put it on paper. Create a 1 to 10 numeric system or sales process system and define what each number is and what specific actions this lead does to become a certain number.</li>\r\n</ol>\r\n<ol>\r\n	<li><strong>Integrated Marketing: </strong>Now that they have a rating, you can decide how to market to them.  A hot 10 would get a phone call and emails about pricing plans.  A 1 gets your generic monthly newsletter until they make an actionable step forward towards another rating.</li>\r\n</ol>\r\n<ol>\r\n	<li><strong>Use it: </strong>It sounds simple, but you must follow the rules established in your metric and make sure the rest of the organization does too. Now, when your CEO comes to you with a lead that her brother’s barber knows, you have a way to not stop the entire business’s operations just to act on this lead.</li>\r\n</ol>\r\nBe diligent and you’ll see how to effectively navigate a lead ranked as a 1 into a closed deal, without scaring them off with intense pricing conversations right away.','Not All Leads Are Created Equal - The 3 Steps to Creating Your Lead Scoring Metric','','inherit','closed','open','','1976-revision-6','','','2012-07-17 16:48:04','2012-07-17 16:48:04','',1976,'http://www.brandiron.net/general/1976-revision-6/',0,'revision','',0),(1993,15,'2012-07-17 16:50:21','2012-07-17 16:50:21','How do you decide which leads are your best? Are they all “hot”?  Even if you have a shortage of leads during this economic downturn, every person that responds to your emails or posts on your Facebook page is not necessarily a hot lead.  (Even if you have the capacity to make every lead hot, you are doing yourself a disservice by scaring away those that aren’t ready to be considered hot.)\r\n\r\n<a href=\"http://www.brandiron.net/wp-content/uploads/2012/07/pic26.jpg\"><img class=\"aligncenter size-medium wp-image-1990\" src=\"http://www.brandiron.net/wp-content/uploads/2012/07/pic26-300x300.jpg\" alt=\"\" width=\"300\" height=\"300\" /></a>\r\n\r\nEvery business that operates through lead acquisition needs a <a href=\"http://en.wikipedia.org/wiki/Lead_scoring\">lead scoring</a> metric.  You\r\ninstinctually do this in your mind, but you need a defined strategy to effectively close more deals and spend less time focused on the “non-hot.”  Sounds like a no brainer, right?\r\n\r\nTo begin harnessing your leads effectively, you can start by:\r\n<ol>\r\n	<li><strong>Develop a scoring model</strong>: Extract what you do mentally and put it on paper. Create a 1 to 10 numeric system or sales process system and define what each number is and what specific actions this lead does to become a certain number.</li>\r\n	<li><strong>Integrated Marketing: </strong>Now that they have a rating, you can decide how to market to them.  A hot 10 would get a phone call and emails about pricing plans.  A 1 gets your generic monthly newsletter until they make an actionable step forward towards another rating.</li>\r\n	<li><strong>Use it: </strong>It sounds simple, but you must follow the rules established in your metric and make sure the rest of the organization does too. Now, when your CEO comes to you with a lead that her brother’s barber knows, you have a way to not stop the entire business’s operations just to act on this lead.</li>\r\n</ol>\r\n<div><span style=\"font-size: small\"><span style=\"line-height: 24px\"><a href=\"http://www.brandiron.net/wp-content/uploads/2012/07/pic12.jpg\"><img class=\"aligncenter size-medium wp-image-1991\" src=\"http://www.brandiron.net/wp-content/uploads/2012/07/pic12-300x244.jpg\" alt=\"\" width=\"300\" height=\"244\" /></a></span></span></div>\r\nBe diligent and you’ll see how to effectively navigate a lead ranked as a 1 into a closed deal, without scaring them off with intense pricing conversations right away.','Not All Leads Are Created Equal - The 3 Steps to Creating Your Lead Scoring Metric','','inherit','closed','open','','1976-revision-7','','','2012-07-17 16:50:21','2012-07-17 16:50:21','',1976,'http://www.brandiron.net/general/1976-revision-7/',0,'revision','',0),(1994,15,'2012-07-17 16:51:07','2012-07-17 16:51:07','How do you decide which leads are your best? Are they all “hot”?  Even if you have a shortage of leads during this economic downturn, every person that responds to your emails or posts on your Facebook page is not necessarily a hot lead.  (Even if you have the capacity to make every lead hot, you are doing yourself a disservice by scaring away those that aren’t ready to be considered hot.)\r\n\r\n<a href=\"http://www.brandiron.net/wp-content/uploads/2012/07/pic26.jpg\"><img class=\"aligncenter size-medium wp-image-1990\" src=\"http://www.brandiron.net/wp-content/uploads/2012/07/pic26-300x300.jpg\" alt=\"\" width=\"300\" height=\"300\" /></a>\r\n\r\nEvery business that operates through lead acquisition needs a <a href=\"http://en.wikipedia.org/wiki/Lead_scoring\">lead scoring</a> metric. You instinctively do this in your mind, but you need a defined strategy to effectively close more deals and spend less time focused on the “non-hot.”  Sounds like a no brainer, right?\r\n\r\nTo begin harnessing your leads effectively, you can start by:\r\n<ol>\r\n	<li><strong>Develop a scoring model</strong>: Extract what you do mentally and put it on paper. Create a 1 to 10 numeric system or sales process system and define what each number is and what specific actions this lead does to become a certain number.</li>\r\n	<li><strong>Integrated Marketing: </strong>Now that they have a rating, you can decide how to market to them.  A hot 10 would get a phone call and emails about pricing plans.  A 1 gets your generic monthly newsletter until they make an actionable step forward towards another rating.</li>\r\n	<li><strong>Use it: </strong>It sounds simple, but you must follow the rules established in your metric and make sure the rest of the organization does too. Now, when your CEO comes to you with a lead that her brother’s barber knows, you have a way to not stop the entire business’s operations just to act on this lead.</li>\r\n</ol>\r\n<div><span style=\"font-size: small\"><span style=\"line-height: 24px\"><a href=\"http://www.brandiron.net/wp-content/uploads/2012/07/pic12.jpg\"><img class=\"aligncenter size-medium wp-image-1991\" src=\"http://www.brandiron.net/wp-content/uploads/2012/07/pic12-300x244.jpg\" alt=\"\" width=\"300\" height=\"244\" /></a></span></span></div>\r\nBe diligent and you’ll see how to effectively navigate a lead ranked as a 1 into a closed deal, without scaring them off with intense pricing conversations right away.','Not All Leads Are Created Equal - The 3 Steps to Creating Your Lead Scoring Metric','','inherit','closed','open','','1976-revision-8','','','2012-07-17 16:51:07','2012-07-17 16:51:07','',1976,'http://www.brandiron.net/general/1976-revision-8/',0,'revision','',0),(1995,15,'2012-07-17 16:56:05','2012-07-17 16:56:05','How do you decide which leads are your best? Are they all “hot”?  Even if you have a shortage of leads during this economic downturn, every person that responds to your emails or posts on your Facebook page is not necessarily a hot lead.  (Even if you have the capacity to make every lead hot, you are doing yourself a disservice by scaring away those that aren’t ready to be considered hot.)\n\n<a href=\"http://www.brandiron.net/wp-content/uploads/2012/07/pic26.jpg\"><img class=\"aligncenter size-medium wp-image-1990\" src=\"http://www.brandiron.net/wp-content/uploads/2012/07/pic26-300x300.jpg\" alt=\"\" width=\"300\" height=\"300\" /></a>\n\nEvery business that operates through lead acquisition needs a <a href=\"http://en.wikipedia.org/wiki/Lead_scoring\">lead scoring</a> metric. You instinctively do this in your mind, but you need a defined strategy to effectively close more deals and spend less time focused on the “non-hot.”  Sounds like a no brainer, right?\n\nTo begin harnessing your leads effectively, you can start by:\n<ol>\n	<li><strong>Develop a scoring model</strong>: Extract what you do mentally and put it on paper. Create a 1 to 10 numeric system or sales process system and define what each number is and what specific actions this lead does to become a certain number.</li>\n	<li><strong>Integrated Marketing: </strong>Now that they have a rating, you can decide how to market to them.  A hot 10 would get a phone call and emails about pricing plans.  A 1 gets your generic monthly newsletter until they make an actionable step forward towards another rating.</li>\n	<li><strong>Use it: </strong>It sounds simple, but you must follow the rules established in your metric and make sure the rest of the organization does too. Now, when your CEO comes to you with a lead that her brother’s barber knows, you have a way to not stop the entire business’s operations just to act on this lead.</li>\n</ol>\n<div><span style=\"font-size: small\"><span style=\"line-height: 24px\"><a href=\"http://www.brandiron.net/wp-content/uploads/2012/07/pic12.jpg\"><img class=\"aligncenter size-medium wp-image-1991\" src=\"http://www.brandiron.net/wp-content/uploads/2012/07/pic12-300x244.jpg\" alt=\"\" width=\"300\" height=\"244\" /></a></span></span></div>\nBe diligent and you’ll see how to effectively navigate a lead ranked as a 1 into a closed deal, without scaring them off with intense pricing conversations right away.','Not All Leads Are Created Equal: The 3 Steps to Creating Your Lead Scoring Metric','','inherit','closed','open','','1976-autosave','','','2012-07-17 16:56:05','2012-07-17 16:56:05','',1976,'http://www.brandiron.net/general/1976-autosave/',0,'revision','',0),(1997,1,'2012-04-25 14:13:05','2012-04-25 14:13:05','The Submission Form is now closed.','DAC Newsletter Submission Form','','inherit','closed','open','','1196-revision-12','','','2012-04-25 14:13:05','2012-04-25 14:13:05','',1196,'http://www.brandiron.net/general/1196-revision-12/',0,'revision','',0),(1998,1,'2012-07-23 16:27:20','2012-07-23 16:27:20','[gravityform id=3 name=DAC Newsletter Submission Form title=false]','DAC Newsletter Submission Form','','inherit','closed','open','','1196-revision-13','','','2012-07-23 16:27:20','2012-07-23 16:27:20','',1196,'http://www.brandiron.net/general/1196-revision-13/',0,'revision','',0),(2001,1,'2012-07-25 20:47:26','2012-07-25 20:47:26','','Brand Champion','','publish','closed','open','','brand-champion','','','2012-08-17 20:15:40','2012-08-17 20:15:40','',0,'http://10.1.1.200/?p=2001',11,'nav_menu_item','',0),(2006,1,'2012-09-01 08:00:01','2012-09-01 08:00:01','','Denver Athletic Club','','publish','closed','open','','test-client-1','','','2012-09-12 15:43:02','2012-09-12 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22:45:06','','tokyo2','','inherit','closed','open','','tokyo2-2','','','2012-08-27 22:45:06','2012-08-27 22:45:06','',0,'http://www.brandiron.net/wp-content/uploads/2012/08/tokyo21.jpg',0,'attachment','image/jpeg',0),(2389,1,'2012-06-26 14:06:51','2012-06-26 14:06:51','A Colorado girl through and through, Michelle graduated as a Buff and has been hanging her hat at Brand Iron ever since. With her background in Finance, Michelle brings an analytical spin to our marketing approach, making her a valuable asset to both the brand management and operations team.','Michelle Hamilton','','inherit','closed','open','','140-revision-13','','','2012-06-26 14:06:51','2012-06-26 14:06:51','',140,'http://www.brandiron.net/general/140-revision-13/',0,'revision','',0),(2378,16,'2012-09-13 15:19:46','2012-09-13 15:19:46','<strong>Date:<a href=\"http://www.brandiron.net/wp-content/uploads/2012/09/MD1.jpg\"><img class=\"alignright size-full wp-image-2381\" title=\"MD\" src=\"http://www.brandiron.net/wp-content/uploads/2012/09/MD1.jpg\" alt=\"\" width=\"218\" height=\"218\" /></a></strong>\r\nSep 18, 2012\r\n\r\n<strong>Time:</strong>\r\n7:30 - 9 a.m.\r\n\r\n<strong>Price:</strong>\r\n$15 (includes breakfast)\r\n\r\n<strong>Location:</strong>\r\nDenver Metro Chamber of Commerce\r\n1445 Market St.\r\nDenver CO, 80202\r\n<p style=\"text-align: center;\"><a href=\"http://www.denversbdc.org/seminars-1/breakfast-brown-bag-7-secrets-to-a-successful-brand\">CLICK HERE TO REGISTER</a></p>\r\nIn today’s economy, it is imperative that you know how to create a strong “brand promise”\r\nthat resonates with your customers, employees and industry.  Because if you aren’t delivering an exceptional brand experience, someone else will. In this highly interactive, informative and content-rich presentation, marketing and branding expert, Michael Doyle, will share his branding knowledge and explain the seven steps to a successful brand. By transforming your brand, you can transform your business!  The seminar will provide you with the skills to create a unique value proposition so you can elevate your company’s brand to the next level!\r\n\r\n<strong>How You Will Benefit:</strong>\r\n<ul>\r\n	<li>\r\n<div>Understand how forging your brand will drive revenue.</div></li>\r\n	<li>Create your value proposition and truly unique value drivers.</li>\r\n	<li>Discover techniques to develop and implement memorable brand experiences.</li>\r\n</ul>\r\n<p style=\"text-align: center;\"><a href=\"http://www.denversbdc.org/seminars-1/breakfast-brown-bag-7-secrets-to-a-successful-brand\">CLICK HERE TO REGISTER </a></p>','Michael Doyle Presents: 7 Secrets to a Successful Brand','','publish','closed','open','','michael-doyle-presents-7-secrets-to-a-successful-brand','','','2012-09-13 15:24:03','2012-09-13 15:24:03','',0,'http://www.brandiron.net/?p=2378',0,'post','',0),(2286,16,'2012-09-06 22:14:12','0000-00-00 00:00:00','','Auto Draft','','auto-draft','closed','open','','','','','2012-09-06 22:14:12','0000-00-00 00:00:00','',0,'http://www.brandiron.net/?p=2286',0,'post','',0),(2287,16,'2012-09-06 22:28:27','2012-09-06 22:28:27','You\'ve probably seen the commercials, and you probably remember the man. Whether he’s freeing an angry bear from a deadly trap, sinking a trick billiards shot out of a person’s mouth, or landing a trophy-sized marlin on a boat surrounded by beautiful women, he is The Most Interesting Man in the World - or so the folks over at Dos Equis, the beer company that runs the ads, want you to think. Yet, in spite of all of his bravado-filled experiences and accomplishments, the world’s most interesting man, played by actor Jonathan Goldsmith, does not tweet.\r\n\r\n<a href=\"http://www.brandiron.net/wp-content/uploads/2012/09/The-Most-Interesting-Man-in-the-World.jpg\"><img class=\"aligncenter size-medium wp-image-2288\" title=\"The-Most-Interesting-Man-in-the-World\" src=\"http://www.brandiron.net/wp-content/uploads/2012/09/The-Most-Interesting-Man-in-the-World-239x300.jpg\" alt=\"\" width=\"239\" height=\"300\" /></a>\r\n\r\nIn a recent interview with Ad Age Magazine, Leysa Lysyi, the Chief Marketing Officer of Dos Equis importer Heineken USA, explained that the brand does not tweet in the popular character’s voice because “anything to do with technology is not something that seems like where he would be spending his time.” In other words, he’s too busy living life to be sitting behind a computer screen. Intentionally omitting one of the most popular and recognizable aspects of the brand is an interesting maneuver for Heineken USA, a company which has been a little more digitally aggressive than some of its peers in the alcohol industry. It seems to be working though – their Dos Equis brand is the fastest growing Mexican beer in the U.S market, a market which is increasingly driven by a young, upscale, socially connected male consumer, one who is easily influenced by a man of such great swagger, regardless of whether or not he tweets.\r\n\r\n<a href=\"http://www.brandiron.net/wp-content/uploads/2012/09/DosEquisLOGO-1.jpg\"><img class=\"aligncenter size-medium wp-image-2289\" title=\"DosEquisLOGO (1)\" src=\"http://www.brandiron.net/wp-content/uploads/2012/09/DosEquisLOGO-1-300x248.jpg\" alt=\"\" width=\"300\" height=\"248\" /></a>','Why the Most Interesting Man in the World Doesn’t Tweet','','publish','closed','open','','why-the-most-interesting-man-in-the-world-doesnt-tweet','','','2012-09-07 19:30:15','2012-09-07 19:30:15','',0,'http://www.brandiron.net/?p=2287',0,'post','',0),(2288,16,'2012-09-06 22:20:09','2012-09-06 22:20:09','','The-Most-Interesting-Man-in-the-World','','inherit','closed','open','','the-most-interesting-man-in-the-world','','','2012-09-06 22:20:09','2012-09-06 22:20:09','',2287,'http://www.brandiron.net/wp-content/uploads/2012/09/The-Most-Interesting-Man-in-the-World.jpg',0,'attachment','image/jpeg',0),(2289,16,'2012-09-06 22:21:50','2012-09-06 22:21:50','','DosEquisLOGO (1)','','inherit','closed','open','','dosequislogo-1','','','2012-09-06 22:21:50','2012-09-06 22:21:50','',2287,'http://www.brandiron.net/wp-content/uploads/2012/09/DosEquisLOGO-1.jpg',0,'attachment','image/jpeg',0),(2290,16,'2012-09-06 22:21:05','2012-09-06 22:21:05','You\'ve probably seen the commercials, and you probably remember the man. Whether he’s freeing an angry bear from a deadly trap, sinking a trick billiards shot out of a man’s mouth, or landing a trophy-sized marlin on a boat surrounded by beautiful women, he is The Most Interesting Man in the World. Or so the folks over at Dos Equis, the beer company who runs the ads, want you to think. Yet, in spite of all of his bravado-filled experiences and accomplishments, the world’s most interesting man, played by actor Jonathan Goldsmith, does not tweet.\n\n<a href=\"http://www.brandiron.net/wp-content/uploads/2012/09/The-Most-Interesting-Man-in-the-World.jpg\"><img class=\"aligncenter size-medium wp-image-2288\" title=\"The-Most-Interesting-Man-in-the-World\" src=\"http://www.brandiron.net/wp-content/uploads/2012/09/The-Most-Interesting-Man-in-the-World-239x300.jpg\" alt=\"\" width=\"239\" height=\"300\" /></a>\n\nIn a recent interview with Ad Age Magazine, Leysa Lysyi, the Chief Marketing Officer of Dos Equis importer Heineken USA, explained that the brand does not tweet in the popular character’s voice because “anything to do with technology is not something that seems like where he would be spending his time.” In other words, he’s too busy living life to be sitting behind a computer screen. Intentionally omitting one of the most popular and recognizable aspects of their brand is an interesting maneuver for Heineken USA, a company which has been a little more digitally aggressive than some of its peers in the alcohol industry. It seems to be working though – their Dos Equis brand is the fastest growing Mexican beer in the U.S market, a market which is increasingly driven by a young, socially connected male consumer, one who is easily influenced by a man of such great swagger.\n\n&nbsp;','Why the Most Interesting Man in the World Doesn’t Tweet','','inherit','closed','open','','2287-revision','','','2012-09-06 22:21:05','2012-09-06 22:21:05','',2287,'http://www.brandiron.net/general/2287-revision/',0,'revision','',0),(2291,16,'2012-09-06 22:22:04','2012-09-06 22:22:04','You\'ve probably seen the commercials, and you probably remember the man. Whether he’s freeing an angry bear from a deadly trap, sinking a trick billiards shot out of a man’s mouth, or landing a trophy-sized marlin on a boat surrounded by beautiful women, he is The Most Interesting Man in the World. Or so the folks over at Dos Equis, the beer company who runs the ads, want you to think. Yet, in spite of all of his bravado-filled experiences and accomplishments, the world’s most interesting man, played by actor Jonathan Goldsmith, does not tweet.\n\n<a href=\"http://www.brandiron.net/wp-content/uploads/2012/09/The-Most-Interesting-Man-in-the-World.jpg\"><img class=\"aligncenter size-medium wp-image-2288\" title=\"The-Most-Interesting-Man-in-the-World\" src=\"http://www.brandiron.net/wp-content/uploads/2012/09/The-Most-Interesting-Man-in-the-World-239x300.jpg\" alt=\"\" width=\"239\" height=\"300\" /></a>\n\nIn a recent interview with Ad Age Magazine, Leysa Lysyi, the Chief Marketing Officer of Dos Equis importer Heineken USA, explained that the brand does not tweet in the popular character’s voice because “anything to do with technology is not something that seems like where he would be spending his time.” In other words, he’s too busy living life to be sitting behind a computer screen. Intentionally omitting one of the most popular and recognizable aspects of their brand is an interesting maneuver for Heineken USA, a company which has been a little more digitally aggressive than some of its peers in the alcohol industry. It seems to be working though – their Dos Equis brand is the fastest growing Mexican beer in the U.S market, a market which is increasingly driven by a young, socially connected male consumer, one who is easily influenced by a man of such great swagger.\n\n<a href=\"http://www.brandiron.net/wp-content/uploads/2012/09/DosEquisLOGO-1.jpg\"><img class=\"aligncenter size-medium wp-image-2289\" title=\"DosEquisLOGO (1)\" src=\"http://www.brandiron.net/wp-content/uploads/2012/09/DosEquisLOGO-1-300x248.jpg\" alt=\"\" width=\"300\" height=\"248\" /></a>','Why the Most Interesting Man in the World Doesn’t Tweet','','inherit','closed','open','','2287-revision-2','','','2012-09-06 22:22:04','2012-09-06 22:22:04','',2287,'http://www.brandiron.net/general/2287-revision-2/',0,'revision','',0),(2292,16,'2012-09-06 22:23:46','2012-09-06 22:23:46','You\'ve probably seen the commercials, and you probably remember the man. Whether he’s freeing an angry bear from a deadly trap, sinking a trick billiards shot out of a man’s mouth, or landing a trophy-sized marlin on a boat surrounded by beautiful women, he is The Most Interesting Man in the World. Or so the folks over at Dos Equis, the beer company who runs the ads, want you to think. Yet, in spite of all of his bravado-filled experiences and accomplishments, the world’s most interesting man, played by actor Jonathan Goldsmith, does not tweet.\r\n\r\n<a href=\"http://www.brandiron.net/wp-content/uploads/2012/09/The-Most-Interesting-Man-in-the-World.jpg\"><img class=\"aligncenter size-medium wp-image-2288\" title=\"The-Most-Interesting-Man-in-the-World\" src=\"http://www.brandiron.net/wp-content/uploads/2012/09/The-Most-Interesting-Man-in-the-World-239x300.jpg\" alt=\"\" width=\"239\" height=\"300\" /></a>\r\n\r\nIn a recent interview with Ad Age Magazine, Leysa Lysyi, the Chief Marketing Officer of Dos Equis importer Heineken USA, explained that the brand does not tweet in the popular character’s voice because “anything to do with technology is not something that seems like where he would be spending his time.” In other words, he’s too busy living life to be sitting behind a computer screen. Intentionally omitting one of the most popular and recognizable aspects of the brand is an interesting maneuver for Heineken USA, a company which has been a little more digitally aggressive than some of its peers in the alcohol industry. It seems to be working though – their Dos Equis brand is the fastest growing Mexican beer in the U.S market, a market which is increasingly driven by a young, socially connected male consumer, one who is easily influenced by a man of such great swagger.\r\n\r\n<a href=\"http://www.brandiron.net/wp-content/uploads/2012/09/DosEquisLOGO-1.jpg\"><img class=\"aligncenter size-medium wp-image-2289\" title=\"DosEquisLOGO (1)\" src=\"http://www.brandiron.net/wp-content/uploads/2012/09/DosEquisLOGO-1-300x248.jpg\" alt=\"\" width=\"300\" height=\"248\" /></a>','Why the Most Interesting Man in the World Doesn’t Tweet','','inherit','closed','open','','2287-revision-3','','','2012-09-06 22:23:46','2012-09-06 22:23:46','',2287,'http://www.brandiron.net/general/2287-revision-3/',0,'revision','',0),(2293,16,'2012-09-06 22:24:27','2012-09-06 22:24:27','You\'ve probably seen the commercials, and you probably remember the man. Whether he’s freeing an angry bear from a deadly trap, sinking a trick billiards shot out of a man’s mouth, or landing a trophy-sized marlin on a boat surrounded by beautiful women, he is The Most Interesting Man in the World. Or so the folks over at Dos Equis, the beer company who runs the ads, want you to think. Yet, in spite of all of his bravado-filled experiences and accomplishments, the world’s most interesting man, played by actor Jonathan Goldsmith, does not tweet.\r\n\r\n<a href=\"http://www.brandiron.net/wp-content/uploads/2012/09/The-Most-Interesting-Man-in-the-World.jpg\"><img class=\"aligncenter size-medium wp-image-2288\" title=\"The-Most-Interesting-Man-in-the-World\" src=\"http://www.brandiron.net/wp-content/uploads/2012/09/The-Most-Interesting-Man-in-the-World-239x300.jpg\" alt=\"\" width=\"239\" height=\"300\" /></a>\r\n\r\nIn a recent interview with Ad Age Magazine, Leysa Lysyi, the Chief Marketing Officer of Dos Equis importer Heineken USA, explained that the brand does not tweet in the popular character’s voice because “anything to do with technology is not something that seems like where he would be spending his time.” In other words, he’s too busy living life to be sitting behind a computer screen. Intentionally omitting one of the most popular and recognizable aspects of the brand is an interesting maneuver for Heineken USA, a company which has been a little more digitally aggressive than some of its peers in the alcohol industry. It seems to be working though – their Dos Equis brand is the fastest growing Mexican beer in the U.S market, a market which is increasingly driven by a young, socially connected male consumer, one who is easily influenced by a man of such great swagger, regardless of whether or not he tweets.\r\n\r\n<a href=\"http://www.brandiron.net/wp-content/uploads/2012/09/DosEquisLOGO-1.jpg\"><img class=\"aligncenter size-medium wp-image-2289\" title=\"DosEquisLOGO (1)\" src=\"http://www.brandiron.net/wp-content/uploads/2012/09/DosEquisLOGO-1-300x248.jpg\" alt=\"\" width=\"300\" height=\"248\" /></a>','Why the Most Interesting Man in the World Doesn’t Tweet','','inherit','closed','open','','2287-revision-4','','','2012-09-06 22:24:27','2012-09-06 22:24:27','',2287,'http://www.brandiron.net/general/2287-revision-4/',0,'revision','',0),(2294,16,'2012-09-07 15:11:19','2012-09-07 15:11:19','You\'ve probably seen the commercials, and you probably remember the man. Whether he’s freeing an angry bear from a deadly trap, sinking a trick billiards shot out of a man’s mouth, or landing a trophy-sized marlin on a boat surrounded by beautiful women, he is The Most Interesting Man in the World. Or so the folks over at Dos Equis, the beer company who runs the ads, want you to think. Yet, in spite of all of his bravado-filled experiences and accomplishments, the world’s most interesting man, played by actor Jonathan Goldsmith, does not tweet.\n\n<a href=\"http://www.brandiron.net/wp-content/uploads/2012/09/The-Most-Interesting-Man-in-the-World.jpg\"><img class=\"aligncenter size-medium wp-image-2288\" title=\"The-Most-Interesting-Man-in-the-World\" src=\"http://www.brandiron.net/wp-content/uploads/2012/09/The-Most-Interesting-Man-in-the-World-239x300.jpg\" alt=\"\" width=\"239\" height=\"300\" /></a>\n\nIn a recent interview with Ad Age Magazine, Leysa Lysyi, the Chief Marketing Officer of Dos Equis importer Heineken USA, explained that the brand does not tweet in the popular character’s voice because “anything to do with technology is not something that seems like where he would be spending his time.” In other words, he’s too busy living life to be sitting behind a computer screen. Intentionally omitting one of the most popular and recognizable aspects of the brand is an interesting maneuver for Heineken USA, a company which has been a little more digitally aggressive than some of its peers in the alcohol industry. It seems to be working though – their Dos Equis brand is the fastest growing Mexican beer in the U.S market, a market which is increasingly driven by a young, socially connected male consumer, one who is easily influenced by a man of such great swagger, regardless of whether or not he tweets.\n\n<a href=\"http://www.brandiron.net/wp-content/uploads/2012/09/DosEquisLOGO-1.jpg\"><img class=\"aligncenter size-medium wp-image-2289\" title=\"DosEquisLOGO (1)\" src=\"http://www.brandiron.net/wp-content/uploads/2012/09/DosEquisLOGO-1-300x248.jpg\" alt=\"\" width=\"300\" height=\"248\" /></a>','Why the Most Interesting Man in the World Doesn’t Tweet','','inherit','closed','open','','2287-autosave','','','2012-09-07 15:11:19','2012-09-07 15:11:19','',2287,'http://www.brandiron.net/general/2287-autosave/',0,'revision','',0),(2295,16,'2012-09-06 22:28:27','2012-09-06 22:28:27','You\'ve probably seen the commercials, and you probably remember the man. Whether he’s freeing an angry bear from a deadly trap, sinking a trick billiards shot out of a man’s mouth, or landing a trophy-sized marlin on a boat surrounded by beautiful women, he is The Most Interesting Man in the World. Or so the folks over at Dos Equis, the beer company who runs the ads, want you to think. Yet, in spite of all of his bravado-filled experiences and accomplishments, the world’s most interesting man, played by actor Jonathan Goldsmith, does not tweet.\r\n\r\n<a href=\"http://www.brandiron.net/wp-content/uploads/2012/09/The-Most-Interesting-Man-in-the-World.jpg\"><img class=\"aligncenter size-medium wp-image-2288\" title=\"The-Most-Interesting-Man-in-the-World\" src=\"http://www.brandiron.net/wp-content/uploads/2012/09/The-Most-Interesting-Man-in-the-World-239x300.jpg\" alt=\"\" width=\"239\" height=\"300\" /></a>\r\n\r\nIn a recent interview with Ad Age Magazine, Leysa Lysyi, the Chief Marketing Officer of Dos Equis importer Heineken USA, explained that the brand does not tweet in the popular character’s voice because “anything to do with technology is not something that seems like where he would be spending his time.” In other words, he’s too busy living life to be sitting behind a computer screen. Intentionally omitting one of the most popular and recognizable aspects of the brand is an interesting maneuver for Heineken USA, a company which has been a little more digitally aggressive than some of its peers in the alcohol industry. It seems to be working though – their Dos Equis brand is the fastest growing Mexican beer in the U.S market, a market which is increasingly driven by a young, socially connected male consumer, one who is easily influenced by a man of such great swagger, regardless of whether or not he tweets.\r\n\r\n<a href=\"http://www.brandiron.net/wp-content/uploads/2012/09/DosEquisLOGO-1.jpg\"><img class=\"aligncenter size-medium wp-image-2289\" title=\"DosEquisLOGO (1)\" src=\"http://www.brandiron.net/wp-content/uploads/2012/09/DosEquisLOGO-1-300x248.jpg\" alt=\"\" width=\"300\" height=\"248\" /></a>','Why the Most Interesting Man in the World Doesn’t Tweet','','inherit','closed','open','','2287-revision-5','','','2012-09-06 22:28:27','2012-09-06 22:28:27','',2287,'http://www.brandiron.net/general/2287-revision-5/',0,'revision','',0),(2296,16,'2012-09-07 15:11:31','2012-09-07 15:11:31','You\'ve probably seen the commercials, and you probably remember the man. Whether he’s freeing an angry bear from a deadly trap, sinking a trick billiards shot out of a man’s mouth, or landing a trophy-sized marlin on a boat surrounded by beautiful women, he is The Most Interesting Man in the World. Or so the folks over at Dos Equis, the beer company who runs the ads, want you to think. Yet, in spite of all of his bravado-filled experiences and accomplishments, the world’s most interesting man, played by actor Jonathan Goldsmith, does not tweet.\r\n\r\n<a href=\"http://www.brandiron.net/wp-content/uploads/2012/09/The-Most-Interesting-Man-in-the-World.jpg\"><img class=\"aligncenter size-medium wp-image-2288\" title=\"The-Most-Interesting-Man-in-the-World\" src=\"http://www.brandiron.net/wp-content/uploads/2012/09/The-Most-Interesting-Man-in-the-World-239x300.jpg\" alt=\"\" width=\"239\" height=\"300\" /></a>\r\n\r\nIn a recent interview with Ad Age Magazine, Leysa Lysyi, the Chief Marketing Officer of Dos Equis importer Heineken USA, explained that the brand does not tweet in the popular character’s voice because “anything to do with technology is not something that seems like where he would be spending his time.” In other words, he’s too busy living life to be sitting behind a computer screen. Intentionally omitting one of the most popular and recognizable aspects of the brand is an interesting maneuver for Heineken USA, a company which has been a little more digitally aggressive than some of its peers in the alcohol industry. It seems to be working though – their Dos Equis brand is the fastest growing Mexican beer in the U.S market, a market which is increasingly driven by a young, socially connected male consumer, one who is easily influenced by a man of such great swagger, regardless of whether or not he tweets.\r\n\r\n<a href=\"http://www.brandiron.net/wp-content/uploads/2012/09/DosEquisLOGO-1.jpg\"><img class=\"aligncenter size-medium wp-image-2289\" title=\"DosEquisLOGO (1)\" src=\"http://www.brandiron.net/wp-content/uploads/2012/09/DosEquisLOGO-1-300x248.jpg\" alt=\"\" width=\"300\" height=\"248\" /></a>','Why the Most Interesting Man in the World Doesn’t Tweet','','inherit','closed','open','','2287-revision-6','','','2012-09-07 15:11:31','2012-09-07 15:11:31','',2287,'http://www.brandiron.net/general/2287-revision-6/',0,'revision','',0),(2297,16,'2012-09-07 19:27:37','2012-09-07 19:27:37','You\'ve probably seen the commercials, and you probably remember the man. Whether he’s freeing an angry bear from a deadly trap, sinking a trick billiards shot out of a man’s mouth, or landing a trophy-sized marlin on a boat surrounded by beautiful women, he is the Most Interesting Man in the World - or so the folks over at Dos Equis, the beer company who runs the ads, want you to think. Yet, in spite of all of his bravado-filled experiences and accomplishments, the world’s most interesting man, played by actor Jonathan Goldsmith, does not tweet.\r\n\r\n<a href=\"http://www.brandiron.net/wp-content/uploads/2012/09/The-Most-Interesting-Man-in-the-World.jpg\"><img class=\"aligncenter size-medium wp-image-2288\" title=\"The-Most-Interesting-Man-in-the-World\" src=\"http://www.brandiron.net/wp-content/uploads/2012/09/The-Most-Interesting-Man-in-the-World-239x300.jpg\" alt=\"\" width=\"239\" height=\"300\" /></a>\r\n\r\nIn a recent interview with Ad Age Magazine, Leysa Lysyi, the Chief Marketing Officer of Dos Equis importer Heineken USA, explained that the brand does not tweet in the popular character’s voice because “anything to do with technology is not something that seems like where he would be spending his time.” In other words, he’s too busy living life to be sitting behind a computer screen. Intentionally omitting one of the most popular and recognizable aspects of the brand is an interesting maneuver for Heineken USA, a company which has been a little more digitally aggressive than some of its peers in the alcohol industry. It seems to be working though – their Dos Equis brand is the fastest growing Mexican beer in the U.S market, a market which is increasingly driven by a young, upscale, socially connected male consumer, one who is easily influenced by a man of such great swagger, regardless of whether or not he tweets.\r\n\r\n<a href=\"http://www.brandiron.net/wp-content/uploads/2012/09/DosEquisLOGO-1.jpg\"><img class=\"aligncenter size-medium wp-image-2289\" title=\"DosEquisLOGO (1)\" src=\"http://www.brandiron.net/wp-content/uploads/2012/09/DosEquisLOGO-1-300x248.jpg\" alt=\"\" width=\"300\" height=\"248\" /></a>','Why the Most Interesting Man in the World Doesn’t Tweet','','inherit','closed','open','','2287-revision-7','','','2012-09-07 19:27:37','2012-09-07 19:27:37','',2287,'http://www.brandiron.net/general/2287-revision-7/',0,'revision','',0),(2298,16,'2012-09-07 19:28:42','2012-09-07 19:28:42','You\'ve probably seen the commercials, and you probably remember the man. Whether he’s freeing an angry bear from a deadly trap, sinking a trick billiards shot out of a person’s mouth, or landing a trophy-sized marlin on a boat surrounded by beautiful women, he is the Most Interesting Man in the World - or so the folks over at Dos Equis, the beer company who runs the ads, want you to think. Yet, in spite of all of his bravado-filled experiences and accomplishments, the world’s most interesting man, played by actor Jonathan Goldsmith, does not tweet.\r\n\r\n<a href=\"http://www.brandiron.net/wp-content/uploads/2012/09/The-Most-Interesting-Man-in-the-World.jpg\"><img class=\"aligncenter size-medium wp-image-2288\" title=\"The-Most-Interesting-Man-in-the-World\" src=\"http://www.brandiron.net/wp-content/uploads/2012/09/The-Most-Interesting-Man-in-the-World-239x300.jpg\" alt=\"\" width=\"239\" height=\"300\" /></a>\r\n\r\nIn a recent interview with Ad Age Magazine, Leysa Lysyi, the Chief Marketing Officer of Dos Equis importer Heineken USA, explained that the brand does not tweet in the popular character’s voice because “anything to do with technology is not something that seems like where he would be spending his time.” In other words, he’s too busy living life to be sitting behind a computer screen. Intentionally omitting one of the most popular and recognizable aspects of the brand is an interesting maneuver for Heineken USA, a company which has been a little more digitally aggressive than some of its peers in the alcohol industry. It seems to be working though – their Dos Equis brand is the fastest growing Mexican beer in the U.S market, a market which is increasingly driven by a young, upscale, socially connected male consumer, one who is easily influenced by a man of such great swagger, regardless of whether or not he tweets.\r\n\r\n<a href=\"http://www.brandiron.net/wp-content/uploads/2012/09/DosEquisLOGO-1.jpg\"><img class=\"aligncenter size-medium wp-image-2289\" title=\"DosEquisLOGO (1)\" src=\"http://www.brandiron.net/wp-content/uploads/2012/09/DosEquisLOGO-1-300x248.jpg\" alt=\"\" width=\"300\" height=\"248\" /></a>','Why the Most Interesting Man in the World Doesn’t Tweet','','inherit','closed','open','','2287-revision-8','','','2012-09-07 19:28:42','2012-09-07 19:28:42','',2287,'http://www.brandiron.net/general/2287-revision-8/',0,'revision','',0),(2299,1,'2012-09-10 20:24:28','0000-00-00 00:00:00','','Auto Draft','','auto-draft','closed','open','','','','','2012-09-10 20:24:28','0000-00-00 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economy, it is imperative that you know how to create a strong “brand promise” that resonates with your customers, employees and industry.  Because if you aren’t delivering an exceptional brand experience, someone else will. In this highly interactive, informative and content-rich presentation, marketing and branding expert, Michael Doyle, will share his branding knowledge and explain the seven steps to a successful brand. By transforming your brand, you can transform your business!  The seminar will provide you with the skills to create a unique value proposition so you can elevate your company’s brand to the next level!\n\n<strong>How You Will Benefit:</strong>\n<ul>\n	<li>\n<div>Understand how forging your brand will drive revenue.</div></li>\n	<li>Create your value proposition and truly unique value drivers.</li>\n	<li>Discover techniques to develop and implement memorable brand experiences.</li>\n</ul>','Michael Doyle Presents: 7 Secrets to a Successful Brand','','inherit','closed','open','','2378-revision','','','2012-09-13 15:16:02','2012-09-13 15:16:02','',2378,'http://www.brandiron.net/general/2378-revision/',0,'revision','',0),(2381,16,'2012-09-13 15:18:34','2012-09-13 15:18:34','','MD','','inherit','closed','open','','md-2','','','2012-09-13 15:18:34','2012-09-13 15:18:34','',2378,'http://www.brandiron.net/wp-content/uploads/2012/09/MD1.jpg',0,'attachment','image/jpeg',0),(2382,16,'2012-09-13 15:18:16','2012-09-13 15:18:16','<strong>Date:</strong>\r\nSep 18, 2012\r\n\r\n<strong>Time:</strong>\r\n7:30 - 9 a.m.\r\n\r\n<strong>Price:</strong>\r\n$15 (includes breakfast)\r\n\r\n<strong>Location:</strong>\r\nDenver Metro Chamber of Commerce\r\n1445 Market St.\r\nDenver CO, 80202\r\n\r\nIn today’s economy, it is imperative that you know how to create a strong “brand promise” <a href=\"http://www.brandiron.net/wp-content/uploads/2012/09/MD.jpg\"><img class=\"alignright size-full wp-image-2379\" title=\"MD\" src=\"http://www.brandiron.net/wp-content/uploads/2012/09/MD.jpg\" alt=\"\" width=\"218\" height=\"218\" /></a>that resonates with your customers, employees and industry.  Because if you aren’t delivering an exceptional brand experience, someone else will. In this highly interactive, informative and content-rich presentation, marketing and branding expert, Michael Doyle, will share his branding knowledge and explain the seven steps to a successful brand. By transforming your brand, you can transform your business!  The seminar will provide you with the skills to create a unique value proposition so you can elevate your company’s brand to the next level!\r\n\r\n<strong>How You Will Benefit:</strong>\r\n<ul>\r\n	<li>\r\n<div>Understand how forging your brand will drive revenue.</div></li>\r\n	<li>Create your value proposition and truly unique value drivers.</li>\r\n	<li>Discover techniques to develop and implement memorable brand experiences.</li>\r\n</ul>','Michael Doyle Presents: 7 Secrets to a Successful Brand','','inherit','closed','open','','2378-revision-2','','','2012-09-13 15:18:16','2012-09-13 15:18:16','',2378,'http://www.brandiron.net/general/2378-revision-2/',0,'revision','',0),(2383,16,'2012-09-13 15:19:02','2012-09-13 15:19:02','<strong>Date:<a href=\"http://www.brandiron.net/wp-content/uploads/2012/09/MD1.jpg\"><img class=\"alignright size-full wp-image-2381\" title=\"MD\" src=\"http://www.brandiron.net/wp-content/uploads/2012/09/MD1.jpg\" alt=\"\" width=\"218\" height=\"218\" /></a></strong>\nSep 18, 2012\n\n<strong>Time:</strong>\n7:30 - 9 a.m.\n\n<strong>Price:</strong>\n$15 (includes breakfast)\n\n<strong>Location:</strong>\nDenver Metro Chamber of Commerce\n1445 Market St.\nDenver CO, 80202\n\nIn today’s economy, it is imperative that you know how to create a strong “brand promise”\nthat resonates with your customers, employees and industry.  Because if you aren’t delivering an exceptional brand experience, someone else will. 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In this highly interactive, informative and content-rich presentation, marketing and branding expert, Michael Doyle, will share his branding knowledge and explain the seven steps to a successful brand. By transforming your brand, you can transform your business!  The seminar will provide you with the skills to create a unique value proposition so you can elevate your company’s brand to the next level!\n\n<strong>How You Will Benefit:</strong>\n<ul>\n	<li>\n<div>Understand how forging your brand will drive revenue.</div></li>\n	<li>Create your value proposition and truly unique value drivers.</li>\n	<li>Discover techniques to develop and implement memorable brand experiences.</li>\n</ul>\n<p style=\"text-align: center;\"><a href=\"http://www.denversbdc.org/seminars-1/breakfast-brown-bag-7-secrets-to-a-successful-brand\">CLICK HERE TO REGISTER </a></p>','Michael Doyle Presents: 7 Secrets to a Successful Brand','','inherit','closed','open','','2378-autosave','','','2012-09-14 17:03:00','2012-09-14 17:03:00','',2378,'http://www.brandiron.net/general/2378-autosave/',0,'revision','',0),(2385,16,'2012-09-13 15:19:46','2012-09-13 15:19:46','<strong>Date:<a href=\"http://www.brandiron.net/wp-content/uploads/2012/09/MD1.jpg\"><img class=\"alignright size-full wp-image-2381\" title=\"MD\" src=\"http://www.brandiron.net/wp-content/uploads/2012/09/MD1.jpg\" alt=\"\" width=\"218\" height=\"218\" /></a></strong>\r\nSep 18, 2012\r\n\r\n<strong>Time:</strong>\r\n7:30 - 9 a.m.\r\n\r\n<strong>Price:</strong>\r\n$15 (includes breakfast)\r\n\r\n<strong>Location:</strong>\r\nDenver Metro Chamber of Commerce\r\n1445 Market St.\r\nDenver CO, 80202\r\n\r\nIn today’s economy, it is imperative that you know how to create a strong “brand promise”\r\nthat resonates with your customers, employees and industry.  Because if you aren’t delivering an exceptional brand experience, someone else will. 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In this highly interactive, informative and content-rich presentation, marketing and branding expert, Michael Doyle, will share his branding knowledge and explain the seven steps to a successful brand. By transforming your brand, you can transform your business!  The seminar will provide you with the skills to create a unique value proposition so you can elevate your company’s brand to the next level!\r\n\r\n<strong>How You Will Benefit:</strong>\r\n<ul>\r\n	<li>\r\n<div>Understand how forging your brand will drive revenue.</div></li>\r\n	<li>Create your value proposition and truly unique value drivers.</li>\r\n	<li>Discover techniques to develop and implement memorable brand experiences.</li>\r\n</ul>\r\n<p style=\"text-align: center;\"><a href=\"http://www.denversbdc.org/seminars-1/breakfast-brown-bag-7-secrets-to-a-successful-brand\">CLICK HERE TO REGISTER </a></p>','Michael Doyle Presents: 7 Secrets to a Successful Brand','','inherit','closed','open','','2378-revision-5','','','2012-09-13 15:21:17','2012-09-13 15:21:17','',2378,'http://www.brandiron.net/general/2378-revision-5/',0,'revision','',0),(2387,16,'2012-09-13 15:23:18','2012-09-13 15:23:18','<strong>Date:<a href=\"http://www.brandiron.net/wp-content/uploads/2012/09/MD1.jpg\"><img class=\"alignright size-full wp-image-2381\" title=\"MD\" src=\"http://www.brandiron.net/wp-content/uploads/2012/09/MD1.jpg\" alt=\"\" width=\"218\" height=\"218\" /></a></strong>\r\nSep 18, 2012\r\n\r\n<strong>Time:</strong>\r\n7:30 - 9 a.m.\r\n\r\n<strong>Price:</strong>\r\n$15 (includes breakfast)\r\n\r\n<strong>Location:</strong>\r\nDenver Metro Chamber of Commerce\r\n1445 Market St.\r\nDenver CO, 80202\r\n<p style=\"text-align: center;\"><a href=\"http://www.denversbdc.org/seminars-1/breakfast-brown-bag-7-secrets-to-a-successful-brand\">CLICK HERE TO REGISTER</a></p>\r\nIn today’s economy, it is imperative that you know how to create a strong “brand promise”\r\nthat resonates with your customers, employees and industry.  Because if you aren’t delivering an exceptional brand experience, someone else will. In this highly interactive, informative and content-rich presentation, marketing and branding expert, Michael Doyle, will share his branding knowledge and explain the seven steps to a successful brand. By transforming your brand, you can transform your business!  The seminar will provide you with the skills to create a unique value proposition so you can elevate your company’s brand to the next level!\r\n\r\n<strong>How You Will Benefit:</strong>\r\n<ul>\r\n	<li>\r\n<div>Understand how forging your brand will drive revenue.</div></li>\r\n	<li>Create your value proposition and truly unique value drivers.</li>\r\n	<li>Discover techniques to develop and implement memorable brand experiences.</li>\r\n</ul>\r\n<p style=\"text-align: center;\"><a href=\"http://www.denversbdc.org/seminars-1/breakfast-brown-bag-7-secrets-to-a-successful-brand\">CLICK HERE TO REGISTER </a></p>','Michael Doyle Presents: 7 Secrets to a Successful Brand','','inherit','closed','open','','2378-revision-6','','','2012-09-13 15:23:18','2012-09-13 15:23:18','',2378,'http://www.brandiron.net/general/2378-revision-6/',0,'revision','',0),(2388,1,'2012-09-13 15:26:01','0000-00-00 00:00:00','','Auto Draft','','auto-draft','closed','open','','','','','2012-09-13 15:26:01','0000-00-00 00:00:00','',0,'http://www.brandiron.net/?p=2388',0,'post','',0);

--
