Strengths: 1) novel and patent-pending technology, 2) cost-effective (machines are not cost-prohibitive and we can compete on price), 3) recycling is a real focus in the turf space, 4) we have a broad base of experience in the turf business; 4) system is designed to be mobile (trailer), meaning we will be able to process turf on site

Weaknesses: 1) new company and new product (still tweaking our equipment), 2) plan to recycle the turf itself is not yet complete, 3) limited capital resources

Opportunities: 1) market is moving towards recycling and we feel we can step ahead of the others based on our equipment and relationships, 2) Academy relationship should be a big help - credibility with a pool of architects and field owners we can leverage

Threats: 1) other players are coming into the marketplace - different approaches, but multiple lines of competing equipment; some of these market entrants may have more $ than we do; 2) we still have to complete our product development; 3) we may be undercapitalized