Establish clarity as to what we do better than anyone else in these marketing:

Industry verticals:  Legal Industry (this is about 90% of our client base right now), other professional services firms
Helping these firms, Grow, increase profitablity, staff with the right people, and position for exit M&A.  We are also looking at adding a consultant that was a former General counsel to help us serve in-house legal depts.


Service areas:
1.  Growth:  
Strategy work (much like McKinsey, but more actionable)
Sales training as well as sales & marketing support
Thought leader conferences and events

2. Talent Management (Staff - but that is a bad word as we don't want to be seen as a staffing/contingent recruiter)
Recruiting key professionals to help them expand.  In law firms they are called laterals
Assessing and recruiting key non-practicing executives to help firms get to next level  - Only on a retained basis(e.g. CMO, CFO, COO)
Talent management - retention

3. Sell 
Helping firms exit, or merge with other firms

We don't have any lead generation other than personal networking.  Even though we have done a lot of thought leadership in terms of events, forums, webinars, blogs, social media, etc.  So maybe we are well known, but no one knows for what.  Jack of all trades master of none?
