Strengths:  Expereinced, dedicated, engaged internal team.  Track record of success. Stats that underscore expertise and client satisfaction
Weaknesses; Ill defined USP and an inconsistent commitment to Bus Dev.  Saturated market place
Opportunity: GROWTH! Change in business model to move away from contingency model with newly identified SMB; while keeping long standing healthy relationships with bigger and established cusotmer base
Threat; Competition everywhere