Strengths - position in the market, relationships with customers, small, nimble company.  Producing healthy snacks that are on target with the healthy snacking trend.
Weaknesses - Relatively ow brand awareness,   $ (Investment, cash flow), most comsumer package companies brnads grow quickest through traditional grocery channels and grocery is our weakest class of trade.
Opportunities - endless, especially with the category extension of our new product - "Poplets", we believe this will help us to gain placement within grocery once the product proves itself in convenience.
Threats - Competition