Primary goal is to build the operation infrastructure to produce enough tires to meet the demand to support our revenue goals.  To do this requires achieving a wide range of supporting goals: honing and strengthening the TW brand, both with current and potential customers and internally with all employees; creating training programs to support a larger employee base and overall product quality as the business scales; adding production capacity; making the business less dependent on Joel and Ricky as day-to-day problem solvers and more true strategic executives.