A Company’s greatest asset is its brand. But without a true Brand Champion emanating your brand, brand success can be elusive. Brand Iron just launched Brand Champion 100 (www.brandchampion100.com) identifying the Top 100 Brand Champions of 2011, including Brand Champions, Rising Stars, Legends and Brand Chumps. The BC 100 list is comprised of individuals who truly understand and embrace the power of a brand (the Brand Chumps list is comprised of those who clearly don’t.) This list features such people as: Steve Jobs (Legend), Tiger Woods (Brand Chump), Aaron Patzer, the founder of Mynt (Rising Star), and Daniel Hesse, the CEO of Sprint(Brand Champion). Whether leaders of an organization or individuals managing their personal brand, they take responsibility for developing a brand that effectively communicates who they are.

Do you have an effective Brand Champion in your organization? If so, submit them to our site by clicking <a href="http://brandchampion100.com">here</a>, and they could be recognized on our list of top Brand Champions.  To learn more about developing your brand and your internal brand champions, please give Brand Iron a call.