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New theme and plugin conflicts will inevitably occur with every release.  This isn&#8217;t an excuse, but simply a reality of releasing a product in an unstable environment.</p>\n<p>While it can be difficult to reproduce specific bugs, our development team has been working hard to fix the known issues with the calendar.  Below is a summary of what we&#8217;ve been working on.</p>\n<p><strong>1.9.1 Pro:</strong></p>\n<ul>\n<li><span style=\"line-height: 1.6em;\">Fixed URL issue with calendar page being a subpage of a parent</span></li>\n<li><span style=\"line-height: 1.6em;\">Fixed URL issue with calendar page sometimes missing trailing slash</span></li>\n<li><span style=\"line-height: 1.6em;\">Fixed issue with front-end modals not displaying in IE10</span></li>\n<li><span style=\"line-height: 1.6em;\">Fixed issue with calendar toolbar not updating in shortcode-embedded calendar</span></li>\n<li><span style=\"line-height: 1.6em;\">Added event venue, organizer, contact, external URL fields to front-end form</span></li>\n<li><span style=\"line-height: 1.6em;\">Fixed issue with Event Categories not getting saved when submitting an event using the front-end form</span></li>\n</ul>\n<div><strong>1.9.1 Standard:</strong></div>\n<ul>\n<li><span style=\"line-height: 1.6em;\">Restored the old front-end Post Your Event button (links to Add New Event screen in WP dashboard)</span></li>\n<li><span style=\"line-height: 1.6em;\">Fixed URL issue with calendar page being a subpage of a parent</span></li>\n<li><span style=\"line-height: 1.6em;\">Fixed URL issue with calendar page sometimes missing trailing slash</span></li>\n</ul>\n<p><strong>In 1.9.2 &#8211; (out now) we have fixed even more issues, including:</strong></p>\n<ul>\n<li><span style=\"line-height: 1.6em;\">Fixed Feed issue where events would not be found</span></li>\n<li><span style=\"line-height: 1.6em;\">Made sure that all our assets (css, javascript, and images) are included without a protocol, making it work better with secure sites</span></li>\n<li><span style=\"line-height: 1.6em;\">Fixed recurring event feed issue when importing Google Calendars</span></li>\n<li><span style=\"line-height: 1.6em;\">Added a setting to support a few themes that call the_content() such as Gonzo</span></li>\n<li><span style=\"line-height: 1.6em;\">Fixed custom time format</span></li>\n<li><span style=\"line-height: 1.6em;\">Fixed an issue with Permalinks not working on some installations</span></li>\n</ul>\n<p>We are committed to fixing bugs. If you have a reproducible bug, please email us at <a href=\"mailto://help@time.ly\"><em><a class=\"autohyperlink\" href=\"mailto:help@time.ly\" title=\"mailto:help@time.ly\">help@time.ly</a></em></a> and we will add it to our bug tracker. <strong>Please check to see if your bug is a theme or plugin conflict first by changing your theme to TwentyTwelve and seeing if that solves the problem, or disabling your plugins to see which one causes the conflict.</strong></p>\n<p>Thanks for choosing us,<br />\n- The Time.ly Dev &amp; Support Team</p>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:36:\"http://wellformedweb.org/CommentAPI/\";a:1:{s:10:\"commentRss\";a:1:{i:0;a:5:{s:4:\"data\";s:63:\"http://time.ly/what-weve-been-up-to-since-the-1-9-release/feed/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:38:\"http://purl.org/rss/1.0/modules/slash/\";a:1:{s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:1:\"0\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:1;a:6:{s:4:\"data\";s:42:\"\n		\n		\n		\n		\n		\n				\n\n		\n		\n				\n			\n		\n		\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:5:{s:0:\"\";a:7:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:54:\"The Long Awaited Release – 1.9 and Pro are now Live!\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:69:\"http://time.ly/the-long-awaited-release-1-9-and-1-9-pro-are-now-live/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:78:\"http://time.ly/the-long-awaited-release-1-9-and-1-9-pro-are-now-live/#comments\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Tue, 15 Jan 2013 10:50:30 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:1:{i:0;a:5:{s:4:\"data\";s:4:\"News\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:23:\"http://time.ly/?p=23417\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:334:\"Agreed, this release took longer than most of you expected, but we think you&#8217;ll find Version 1.9 and our new Pro Edition were worth the wait. First thing you&#8217;ll notice is that we’ve come out with 2 releases &#8211; Our &#8230; <a href=\"http://time.ly/the-long-awaited-release-1-9-and-1-9-pro-are-now-live/\">Continued</a>\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:7:\"bradley\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:2301:\"<p><img class=\"alignnone  wp-image-25800\" title=\"time-flies\" src=\"http://time.ly/wp-timely/assets/time-flies1-760x424.jpg\" alt=\"\" width=\"760\" height=\"424\" /></p>\n<p><span style=\"line-height: 1.6em;\">Agreed, this release took longer than most of you expected, but we think you&#8217;ll find Version 1.9 and our new Pro Edition were worth the wait.</span></p>\n<p>First thing you&#8217;ll notice is that we’ve come out with 2 releases &#8211; Our <strong>Standard Edition</strong> (free) and <strong>Pro Edition</strong> ($75).  Both editions are aimed at connecting regions and interest groups together.  However, each is designed for a different type of business or organization.</p>\n<p>Our Standard calendar is for <strong>event creators</strong> &amp;emdash; businesses, bloggers or organizations that want to get the word out in a compelling way about the cool things they&#8217;re doing.  The Standard release was primarily focused on bug fixes, but provided some great improvements too, including improved filtering, customization and editing.</p>\n<p>The Pro Calendar is for <strong>event aggregators</strong>.  This edition is designed for anyone running a community site, a portal, or a new site or blog, basically hubs for geographic or topic-based communities. The Pro includes all that is offered in the Standard Edition as well as features that will help your website become the best hub possible:</p>\n<ol>\n<li>Stream View is a new view that many of you have been asking for.</li>\n<li>Front-end Event Creation allowing your community members to contribute events. This includes editorial tools that keep you in control of what appears on your calendar.</li>\n<li>User Feed Submission. Posting individual events take time, why not ask all the businesses/organizations in your network to download our standard calendar for their website and simply pull in their feed?  You can pull it from their site Or they can post the ICS feed on yours.</li>\n<li>Super Widgets. Embed your calendar outside of WordPress and distribute it to other websites (even static HTML sites, and sites hosted on other servers).</li>\n<li>Premium Support.</li>\n</ol>\n<p>Thanks again for choosing Timely and being patient while we put out this major release. New releases should come much quicker from here on.</p>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:36:\"http://wellformedweb.org/CommentAPI/\";a:1:{s:10:\"commentRss\";a:1:{i:0;a:5:{s:4:\"data\";s:74:\"http://time.ly/the-long-awaited-release-1-9-and-1-9-pro-are-now-live/feed/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:38:\"http://purl.org/rss/1.0/modules/slash/\";a:1:{s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:1:\"0\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:2;a:6:{s:4:\"data\";s:54:\"\n		\n		\n		\n		\n		\n				\n		\n		\n		\n		\n\n		\n		\n				\n			\n		\n		\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:5:{s:0:\"\";a:7:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:23:\"The end is nigh! Maybe.\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:37:\"http://time.ly/the-end-is-nigh-maybe/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:46:\"http://time.ly/the-end-is-nigh-maybe/#comments\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Thu, 20 Dec 2012 01:46:26 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:5:{i:0;a:5:{s:4:\"data\";s:17:\"Calendar Insights\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:1;a:5:{s:4:\"data\";s:16:\"Thoughts on Time\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:2;a:5:{s:4:\"data\";s:8:\"calendar\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:3;a:5:{s:4:\"data\";s:18:\"gregorian calendar\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:4;a:5:{s:4:\"data\";s:14:\"mayan calendar\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:23:\"http://time.ly/?p=23969\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:309:\"People, throw out your diaries! Rid yourselves of your calendars! The end is nigh! The world will end on December 21st. We’re reaching the cataclysm: the 21st of December, 2012 will bring about the end of all things. Maybe. That’s all &#8230; <a href=\"http://time.ly/the-end-is-nigh-maybe/\">Continued</a>\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:8:\"Jonathan\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:3453:\"<p><img class=\"alignleft size-full wp-image-23970\" title=\"Photo: CreativeCommons &gt;Flickr&gt; Some rights reserved by CarlosVanVegas\" src=\"http://time.ly/wp-timely/assets/mayancalendarphoto.jpg\" alt=\"Photo: CreativeCommons &gt;Flickr&gt; Some rights reserved by CarlosVanVegas\" width=\"500\" height=\"375\" /></p>\n<p>People, throw out your diaries! Rid yourselves of your calendars! The end is nigh! The world will end on December 21st. We’re reaching the cataclysm: the 21st of December, 2012 will bring about the end of all things. Maybe.</p>\n<p>That’s all pretty tongue-in-cheek. What happens on the 21st of December 2012 is that we reach the end of one cycle in the old Mayan calendar. People seem to have got pretty exercised about this, with one poll, as reported by Reuters, showing that 1 in 10 of us are anxious about the world ending on December 21st.</p>\n<p>Of course, there isn’t any reason to be worried about this actually happening, as the <a href=\"http://en.wikipedia.org/wiki/Maya_calendar\" target=\"_blank\">Wikipedia</a> entry on the <a href=\"http://en.wikipedia.org/wiki/Maya_calendar\" target=\"_blank\">Mayan calandar</a> makes pretty clear. All that’s happening is that we’re reaching the end of this b&#8217;ak&#8217;tun, and a b&#8217;ak&#8217;tun is nothing more than a way of representing 144,000 days from the act of creation that’s supposed to have occurred in 3114BC. In the Mayan calendar, the date on what we call the 29th of December is 12.19.19.17.18. The date on the 21st? 13.0.0.0.0!</p>\n<p>Whilst to our eyes this is an unusual way of representing time, there’s no reason at all to worry about it. It’s a bit like worrying that there will be an apocolypse because we’ve reached the end of a decade, or the end of a century, or the end of a millenium—although plenty of people managed to worry about that, too!</p>\n<p>Of course, this is hardly the first time that calendars have caused a stir. In 1752, Great Britain adopted the <a href=\"http://en.wikipedia.org/wiki/Gregorian_Calendar\" target=\"_blank\">Gregorian Calendar</a>. This required a re-adjustment of dates and so it was that Wednesday 2nd September was followed by Thursday 14th September. Although tales of riots and violence seem to be somewhat overstated, nonetheless it was certainly an important social and political upheaval.</p>\n<p>So why do we get so vexed about these dates in time if, in fact, they’re actually insignificant? Well, here’s one thought. There’s a natural tendency to get spooked by things that we don’t understand. The unknown can be pretty scary sometimes And for all of our advancements in measuring and thinking about time, it still seems to me that the following quote from <a href=\"http://en.wikipedia.org/wiki/Augustine%27s_Confessions\" target=\"_blank\">Augustine’s Confessions</a> (Book 11, chapter 14) rings true: ‘What, then, is time? If no one asks me, I know what it is. If I wish to explain it to him who asks me, I do not know.’ Maybe—just maybe—that sense of mystery that still shrouds the concept of time, coupled to the striking simplicity of some of the numbers involved (13.0.0.0.0 in the Mayan case, and 2000 in the other I’ve talked about) come together to generate a sense of unease. Whatever the explanation for these unfounded concerns, have a very happy end of this <a href=\"http://en.wikipedia.org/wiki/B%27ak%27tun\" target=\"_blank\">b&#8217;ak&#8217;tun</a>.</p>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:36:\"http://wellformedweb.org/CommentAPI/\";a:1:{s:10:\"commentRss\";a:1:{i:0;a:5:{s:4:\"data\";s:42:\"http://time.ly/the-end-is-nigh-maybe/feed/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:38:\"http://purl.org/rss/1.0/modules/slash/\";a:1:{s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:1:\"0\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:3;a:6:{s:4:\"data\";s:45:\"\n		\n		\n		\n		\n		\n				\n		\n\n		\n		\n				\n			\n		\n		\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:5:{s:0:\"\";a:7:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:29:\"Life Flashes Before Your Eyes\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:45:\"http://time.ly/life-flashes-before-your-eyes/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:54:\"http://time.ly/life-flashes-before-your-eyes/#comments\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Thu, 06 Dec 2012 15:39:30 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:2:{i:0;a:5:{s:4:\"data\";s:4:\"News\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:1;a:5:{s:4:\"data\";s:16:\"Thoughts on Time\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:23:\"http://time.ly/?p=22749\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:337:\"Most of our experiences of events have the same structure. We experience events in time in a linear fashion. These experiences of events, though sometimes a little dull, are perfectly normal. It’s that familiar drudge of one thing after another! But there &#8230; <a href=\"http://time.ly/life-flashes-before-your-eyes/\">Continued</a>\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:8:\"Jonathan\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:5352:\"<p>Most of our experiences of events have the same structure. We experience events in time in a linear fashion. These experiences of events, though sometimes a little dull, are perfectly normal.</p>\n<p>It’s that familiar drudge of one thing after another! But there are some rare experiences that are very different. These are experiences where all (or at least many) of the events of our lives ‘flash before our eyes’ seemingly all at once. These cases, unlike those that we normally experience, seem to be ones where the regular succession of events is interrupted and we experience whole sections of our past lives in a single instant (or similarly short interval of time).</p>\n<p>In many ways these experiences seem really strange. Not only are these cases where people report re-living events from the past, they are sometimes also associated with a sense of time slowing down and everything becoming clear. Of course, it seems peculiar to say that time really slows down in these cases, or that we really can experience all of those events from our lives. After all, if those events took so many years to occur, how can I possibly experience them in the very brief time it takes for  my life to flash before my eyes?</p>\n<p>Strange as they may be, these experiences are reasonably well documented (as a quick internet search reveals!) in a range of different cultures. What’s striking form our own culture is that these kinds of experience (of many events flashing before our eyes) are generally supposed to be closely associated with ‘near death experiences’, other features of which include an awareness of being dead, moving through a tunnel and communicating with light.</p>\n<div id=\"attachment_22753\" class=\"wp-caption alignright\" style=\"width: 310px\"><img class=\"size-medium wp-image-22753\" title=\"MikeBaird\" src=\"http://time.ly/wp-timely/assets/MikeBaird1-300x300.jpg\" alt=\"\" width=\"300\" height=\"300\" /><p class=\"wp-caption-text\">Photo by Mike Baird, courtesy of Creative Commons</p></div>\n<p>But in fact, in scientific studies, it doesn’t seem that there is such a close association. This experience of events where one’s life seeming to flash by all at once is sometimes referred to as ‘life review&#8217;and, in one study at least, was only present in 13% of Near Death Experiences.(1) One other interesting feature of near death experiences is that although patients most view themselves as being close to death, one study showed that of 58 such patients only 28 were in fact in a condition such that, had they not had medical intervention, they would have died.(2)</p>\n<p>Historically, such experiences as having one’s life flash before one’s eyes have taken on a good deal of religious significance and continue to do so today for some people. Even were such experiences to not in fact be caused by any supranatural involvement, this would be unsurprising. Instances of near death experiences frequently lead to people re-examining their lives and changing the way that they do things.(3)</p>\n<p>Increasingly, though, there’s evidence that near death experiences themselves can be explained without recourse to any supranatural being. Indeed, many of the features of near death experiences can be triggered simply by stimulating particular regions of the brain.(4) Similarly, there are plausible explanations of the mechanisms by which near death experiences in general might be brought about by low CO2 levels in the bloodstream.(5)</p>\n<p>But, be that as it may, there remains a particular fascination with these kinds of experience. Even if we can ultimately give a scientific explanation for their occurrences, these experiences are so unlike our normal experiences of events in time that they certainly give rise to a sense of wonder.</p>\n<p>I suspect, though, that regardless of any explanation of the cause of these experiences (be that scientific or otherwise) we would do well to take some advice from a reasonably well-known quotation that I gather is due to Gerard Way(6): “One day your life will flash before your eyes. Make sure it&#8217;s worth watching”.</p>\n<p>1 van Lommel, P. van Wees,, R. Meyers,V and Elfferich, I. 2001. ‘Near-death experience in survivors of cardiac arrest: a prospective study in the Netherlands’, Lancet, 358, 2039-45, p. 2041<br />\n2 Owens, J.E., Cook, E.W., Stevenson, I. 1990. ‘Features of &#8220;near-death experience&#8221; in relation to whether or not patients were near death’, Lancet, 336, 1175-1177<br />\n3 Again, see the 2001 Lancet piece.<br />\n4 See Mobbs, D. and Watt, C. 2011. ‘There is nothing paranormal about near-death experiences: how neuroscience can explain seeing bright lights, meeting the dead, or being convinced you are one of them’, Trends in Cognitive Science, 15, 447-9<br />\n5 <a href=\"http://ccforum.com/content/14/2/R56\" class=\"autohyperlink\" title=\"http://ccforum.com/content/14/2/R56\" target=\"_blank\">ccforum.com/content/14/2/R56</a><br />\n6 <a href=\"http://www.goodreads.com/quotes/254656-one-day-your-life-will-flash-before-your-eyes-make\" class=\"autohyperlink\" title=\"http://www.goodreads.com/quotes/254656-one-day-your-life-will-flash-before-your-eyes-make\" target=\"_blank\">www.goodreads.com/quotes/254656-one-day-your-life-will-flash-before-your-eyes-make</a></p>\n<p>&nbsp;</p>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:36:\"http://wellformedweb.org/CommentAPI/\";a:1:{s:10:\"commentRss\";a:1:{i:0;a:5:{s:4:\"data\";s:50:\"http://time.ly/life-flashes-before-your-eyes/feed/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:38:\"http://purl.org/rss/1.0/modules/slash/\";a:1:{s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:1:\"0\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:4;a:6:{s:4:\"data\";s:42:\"\n		\n		\n		\n		\n		\n				\n\n		\n		\n				\n			\n		\n		\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:5:{s:0:\"\";a:7:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:40:\"Timely Wins Most Promising Startup 2012!\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:55:\"http://time.ly/timely-wins-most-promising-startup-2012/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:64:\"http://time.ly/timely-wins-most-promising-startup-2012/#comments\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Fri, 26 Oct 2012 20:25:39 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:1:{i:0;a:5:{s:4:\"data\";s:4:\"News\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:23:\"http://time.ly/?p=19279\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:301:\"It doesn&#8217;t seem that long ago when the sleeves were first rolled up, the first hands hands were shaken, a name was chosen and a plan was put in motion to launch Timely and the event calendar network, in fact &#8230; <a href=\"http://time.ly/timely-wins-most-promising-startup-2012/\">Continued</a>\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:5:\"admin\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:1857:\"<p>It doesn&#8217;t seem that long ago when the sleeves were first rolled up, the first hands hands were shaken, a name was chosen and a plan was put in motion to launch Timely and the event calendar network, in fact it was only 10 months ago to be exact and in that short amount of time we&#8217;ve made tremendous progress and evidently demonstrated some<img class=\" wp-image-19280 alignright\" title=\"photo-2-e1351267936580-764x1024\" src=\"http://time.ly/wp-timely/assets/photo-2-e1351267936580-764x1024.jpeg\" alt=\"\" width=\"321\" height=\"430\" /> serious potential to some people who know a thing or two about tech startups. Last night Timely was honoured with the <strong>Most Promising New Startup Award for 2012</strong> at the <a href=\"http://www.kast.com/kast-news/spirit-innovation-awards-oct-25\">KAST Spirit of Innovation Awards</a>.</p>\n<p>This is our first award as a technology startup and it gives us a great boost of confidence to know that we&#8217;re on the right track and making an impression.  Startup life is filled with high-highs and low-lows but when you&#8217;ve got the support of your community and the validation of your industry it can make all the difference. We&#8217;ve come a long way this year, taking the <a href=\"http://wordpress.org/extend/plugins/all-in-one-event-calendar/\">All-in-One Event Calendar</a> through some major feature and performance upgrades and growing our plugin downloads to nearly 270k with no sign of stopping.  But don&#8217;t worry, we won&#8217;t let this award go to our heads, what we&#8217;ve achieved so far is just the beginning and we intend to make good on being &#8220;the most promising startup of 2012&#8243; (and beyond).  Thanks to all who have believed in us and championed our product this first year and we can&#8217;t wait to show you what&#8217;s in-store next. Tally-ho!</p>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:36:\"http://wellformedweb.org/CommentAPI/\";a:1:{s:10:\"commentRss\";a:1:{i:0;a:5:{s:4:\"data\";s:60:\"http://time.ly/timely-wins-most-promising-startup-2012/feed/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:38:\"http://purl.org/rss/1.0/modules/slash/\";a:1:{s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:1:\"0\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:5;a:6:{s:4:\"data\";s:54:\"\n		\n		\n		\n		\n		\n				\n		\n		\n		\n		\n\n		\n		\n				\n			\n		\n		\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:5:{s:0:\"\";a:7:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:39:\"Featured Event: Wordcamp Vancouver 2012\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:54:\"http://time.ly/featured-event-wordcamp-vancouver-2012/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:63:\"http://time.ly/featured-event-wordcamp-vancouver-2012/#comments\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Mon, 22 Oct 2012 20:50:15 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:5:{i:0;a:5:{s:4:\"data\";s:15:\"Featured Events\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:1;a:5:{s:4:\"data\";s:5:\"Apple\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:2;a:5:{s:4:\"data\";s:7:\"meet-up\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:3;a:5:{s:4:\"data\";s:8:\"Wordcamp\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:4;a:5:{s:4:\"data\";s:9:\"Wordpress\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:23:\"http://time.ly/?p=18556\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:335:\"Last week we had the pleasure of attending our first Wordcamp here in Vancouver and it was an awesome experience. Wordcamps (for the uninitiated) are meet-ups held all over the world bringing WordPress-ers of all skill levels and interests together &#8230; <a href=\"http://time.ly/featured-event-wordcamp-vancouver-2012/\">Continued</a>\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:5:\"admin\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:2651:\"<p><img class=\" wp-image-18559 alignleft\" title=\"wordpress_icons1\" src=\"http://time.ly/wp-timely/assets/wordpress_icons1.jpg\" alt=\"\" width=\"270\" height=\"247\" />Last week we had the pleasure of attending our first<a href=\"http://2012.vancouver.wordcamp.org/\"> Wordcamp here in Vancouver</a> and it was an awesome experience. <a href=\"http://central.wordcamp.org/\">Wordcamps</a> (for the uninitiated) are meet-ups held all over the world bringing WordPress-ers of all skill levels and interests together for day long or multi-day events to talk about everything from code, to design, to business management, to freelance etiquette and of course the future of the wonderful WordPress publishing platform.</p>\n<p>The importance of the these events to the WordPress community cannot be overstated, in fact the rise and popularity of WordPress to become, arguably <a href=\"http://www.forbes.com/sites/jjcolao/2012/09/05/the-internets-mother-tongue/\">the web&#8217;s most dominant publishing platform</a> can be largely attributed to Wordcamps and <a href=\"http://wordpress.meetup.com/\">WordPress meet-up</a> events happening around the globe that bring people together to share ideas, solve problems and advance their overall understanding of what is possible in the WP universe.</p>\n<p>It may seem strange to think of something that is essentially a big block of programming code garnering an international cult-like following but beautiful technology attracts a crowd (witness the<a href=\"http://theweek.com/article/index/229766/5-signs-that-apple-is-a-cult\"> kingdom of Apple</a>).  With WordPress as an open-source, contributive platform this is especially the case.Wordpress is made and largely governed by it&#8217;s community of users and programmers, no single entity really controls it (although the company <a href=\"http://automattic.com/\">Automattic</a> owns <a href=\"www.wordpress.com\">wordpress.com</a> and manages the central code contributions to <a href=\"http://wordpress.org/\">WordPress</a>). It is quiet possibly the web&#8217;s greatest example of a sophisticated, democratized communication platform, where the tools, the processes and the culture evolve in an open forum for all to see and participate in. It really is a beautiful thing.</p>\n<p>At Wordcamp Vancouver we caught up with one of the main organizers <a href=\"https://twitter.com/mor10\">Morten Rand-Hendriksen</a> to talk about why Wordcamps make the WordPress world go around.</p>\n<div class=\"entry-content-asset\"><iframe width=\"940\" height=\"529\" src=\"http://www.youtube.com/embed/KU1PWcdCMBc?feature=oembed\" frameborder=\"0\" allowfullscreen></iframe></div>\n<p>&nbsp;</p>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:36:\"http://wellformedweb.org/CommentAPI/\";a:1:{s:10:\"commentRss\";a:1:{i:0;a:5:{s:4:\"data\";s:59:\"http://time.ly/featured-event-wordcamp-vancouver-2012/feed/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:38:\"http://purl.org/rss/1.0/modules/slash/\";a:1:{s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:1:\"0\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:6;a:6:{s:4:\"data\";s:57:\"\n		\n		\n		\n		\n		\n				\n		\n		\n		\n		\n		\n\n		\n		\n				\n			\n		\n		\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:5:{s:0:\"\";a:7:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:15:\"Time Well Spent\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"http://time.ly/time-well-spent/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:40:\"http://time.ly/time-well-spent/#comments\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Wed, 10 Oct 2012 23:12:21 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:6:{i:0;a:5:{s:4:\"data\";s:16:\"Thoughts on Time\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:1;a:5:{s:4:\"data\";s:8:\"Antiphon\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:2;a:5:{s:4:\"data\";s:11:\"experiences\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:3;a:5:{s:4:\"data\";s:6:\"family\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:4;a:5:{s:4:\"data\";s:9:\"happiness\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:5;a:5:{s:4:\"data\";s:4:\"time\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:23:\"http://time.ly/?p=16223\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:286:\"‘Time well spent’—such a familiar phrase. If someone said it to you, you’d know what they were getting at. But where does the expression come from and what does it really mean? The first person (that we know of) to &#8230; <a href=\"http://time.ly/time-well-spent/\">Continued</a>\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:8:\"Jonathan\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:6296:\"<p><img class=\"alignleft size-medium wp-image-16411\" style=\"border: 1px solid black;\" title=\"Fans at rock show\" src=\"http://time.ly/wp-timely/assets/fans-at-a-concert-300x224.jpg\" alt=\"\" width=\"300\" height=\"224\" />‘Time well spent’—such a familiar phrase. If someone said it to you, you’d know what they were getting at. But where does the expression come from and what does it <em>really</em> mean?</p>\n<p>The first person (that we know of) to speak of <em>spending</em> time, in the way that one might spend a currency, was Antiphon (c. 480-411 BC), and as we’ll see in future posts we owe a lot of our thinking about time to Greek writers and philosophers of this period. We don’t know too much about Antiphon, (although  this Wikpedia entry gives us a good start: <a href=\"http://en.wikipedia.org/wiki/Antiphon_(person\">en.wikipedia.org/wiki/Antiphon_(person</a>)</p>\n<p>Anyway, what interests us here is not so much who Antiphon was, as what he said. The expression that concerns us is this: <em>the most costly outlay is the outlay of time</em>. Now, we normally say that the sorts of things that we can <em>spend</em> are resources—things like energy, money or effort. So a literal reading of this expression might suggest that time <em>is</em> a resource. But if that’s right, then time is going to be very much unlike other resources.</p>\n<p>For one thing, once it’s gone, time <em>cannot</em> be replaced, unlike money or effort. Nor can we find a ‘substitute’ as we might try to for a natural resource, like oil or coal. Quite unlike all of our other resources, we can’t control the <em>rate</em> at which we use up time nor can we store it.</p>\n<p>In fact, things get stranger still! If I spend some money, or energy, then in return I get something back. If I spend my money, I get <img class=\"alignright  wp-image-16414\" style=\"border: 1px solid black;\" title=\"usr_150707215554_hour-glass\" src=\"http://time.ly/wp-timely/assets/usr_150707215554_hour-glass.jpg\" alt=\"\" width=\"184\" height=\"227\" />goods; if I spend energy, I get some effect. But, if I ‘spend my time’ doing something, then I don’t <em>seem</em> to <em>get</em> anything. How can this be right if we’re going to claim that time’s so <em>valuable</em>? If I can spend time without getting anything, surely that makes time our <em>least</em> valuable resource!</p>\n<p>But of course, we <em>do</em> get something when we spend our time on something. We get experiences. Experiences can be valuable. In fact, experiences can be <em>incredibly </em>valuable—just think of the ones that matter most to you. So, time’s a resource that you can’t store, that you can’t replace and that you can’t control. And you’re spending it on experiences every waking second of every single day of your life.</p>\n<p><img class=\"size-medium wp-image-16413 alignleft\" style=\"border: 1px solid black;\" title=\"stock-footage-people-walking-jogging-fishing-at-a-park-by-the-beach-at-sunset-in-hawaii\" src=\"http://time.ly/wp-timely/assets/stock-footage-people-walking-jogging-fishing-at-a-park-by-the-beach-at-sunset-in-hawaii-e1349910092994.jpg\" alt=\"\" width=\"249\" height=\"224\" /></p>\n<p>Now if time is such a valuable resource, then what <em>should</em> we do with it? Are there particular sorts of behavior that are <em>better</em> uses ofour time than others? Recent research suggests that there are. Some research suggests that long working hours are negatively correlated with emotional satisfaction in adults<a title=\"\" href=\"#_ftn1\">[1]</a> and other research shows that people are happier with <em>experiential</em> purchases than they are with material purchases.<a title=\"\" href=\"#_ftn2\">[2]</a> We also know that time spent engaged in socially connecting activities, such as spending time with family, comprise the happiest parts of the day.<a title=\"\" href=\"#_ftn3\">[3]</a> All of which suggests that we would do well to try to work fewer hours, concentrate our financial resources on experiential purchases and spend more time with our friends and family. Maybe that’s just common sense.</p>\n<p>But if you want to feel like you’ve more time on your hands—that you’re more <em>time affluent</em>—one recent study suggests that the best thing that you can do is give it away for free.<a title=\"\" href=\"#_ftn4\">[4]</a> The study, led by <a href=\"https://marketing.wharton.upenn.edu/profile/388/\">Cassie Mogilner at the University of Pennsylvania</a>, found that people who gave up their time to do things for others, found themselves with a feeling of having more time than those who were given <em>free</em> time.  Just as we have the saying, ‘you have to spend money to make money’, this looks to be a case where we need to spend time to make time! Given the connections mentioned above between time affluence and happiness, it looks like it might be a sound investment.</p>\n<div>\n<hr align=\"left\" size=\"1\" width=\"33%\" />\n<div>\n<p><a title=\"\" href=\"#_ftnref\">[1]</a> Kasser, T. and Brown, K 2003. ‘<a href=\"http://www.kirkwarrenbrown.vcu.edu/wp-content/pubs/Kasser%20&amp;%20Brown%20TBYT%202004.pdf\">On Time, Happiness, and Ecological Footprints’</a>, in J. deGraaf (ed.), <em>Take Back your Time: Fighting Overwork and Time Poverty in America</em> (Berrett-Koehler, San Francisco, CA), 107–112</p>\n</div>\n<div>\n<p><a title=\"\" href=\"#_ftnref\">[2]</a> Van Boven, L. and Gilovich, T. 2003, ‘<a href=\"http://dtserv2.compsy.uni-jena.de/ss2012/sozpsy_uj/31119589/content.nsf/Pages/97A6BE3B19E73ABFC1257A4600452E4A/$FILE/Boven%20on%20To%20Do%20or%20to%20Have.pdf\">To Do or to Have? That Is the Question’</a><em>, Journal of Personality and Social Psychology</em>, 85, 1193–1202</p>\n</div>\n<div>\n<p><a title=\"\" href=\"#_ftnref\">[3]</a> Csikszentmihalyi, M and Hunter, J. 2003. ‘<a href=\"http://www.mendedreality.com/private/docs/CSIKSZENTMIHALYI2003.pdf\">Happiness in Everyday Life: The uses of experience sampling</a>’, <em>Journal of Happiness Studies</em>, 4, 185-99</p>\n</div>\n<div>\n<p><a title=\"\" href=\"#_ftnref\">[4]</a> Molinger, C., Chance, Z. and Norton, D. forthcoming. ‘<a href=\"https://marketing.wharton.upenn.edu/files/?whdmsaction=public:main.file&amp;fileID=3722\">Giving Time Gives You Time</a>’, <em>Psychological Science</em></p>\n</div>\n</div>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:36:\"http://wellformedweb.org/CommentAPI/\";a:1:{s:10:\"commentRss\";a:1:{i:0;a:5:{s:4:\"data\";s:36:\"http://time.ly/time-well-spent/feed/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:38:\"http://purl.org/rss/1.0/modules/slash/\";a:1:{s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:1:\"0\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:7;a:6:{s:4:\"data\";s:45:\"\n		\n		\n		\n		\n		\n				\n		\n\n		\n		\n				\n			\n		\n		\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:5:{s:0:\"\";a:7:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:57:\"Introducing Timely’s Time Philosopher: Jonathan Tallant\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:69:\"http://time.ly/introducing-timelys-time-philosopher-jonathan-tallant/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:78:\"http://time.ly/introducing-timelys-time-philosopher-jonathan-tallant/#comments\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Fri, 05 Oct 2012 22:14:57 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:2:{i:0;a:5:{s:4:\"data\";s:4:\"News\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:1;a:5:{s:4:\"data\";s:16:\"Thoughts on Time\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:23:\"http://time.ly/?p=11852\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:292:\"Time. What is Time? How do we measure it? Where does it come from? Is it outside of us or just in our heads? If a clock ticks in the forest and no one&#8217;s around, does it really tell the &#8230; <a href=\"http://time.ly/introducing-timelys-time-philosopher-jonathan-tallant/\">Continued</a>\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:5:\"admin\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:2571:\"<p><img class=\" wp-image-15471 alignleft\" title=\"spiral-clock\" src=\"http://time.ly/wp-timely/assets/spiral-clock-300x294.jpg\" alt=\"\" width=\"240\" height=\"235\" />Time. What is <em>Time</em>? How do we measure it? Where does it come from? Is it outside of us or just in our heads? If a clock ticks in the forest and no one&#8217;s around, does it really tell the time? What is a <em>good time</em>? What is a <em>bad time</em>? Getting a little too deep for you? Well you may think that a calendar software developer has no business waxing philosophical about something as nebulous as time but you&#8217;d be wrong! We&#8217;re time geeks here to the extreme. We like to look at time from all sorts of different angles, and we love talking with people who do the same, that&#8217;s why were excited to introduce a our new guest blogger, Jonathan Tallant!</p>\n<p>Jonathan is a time philosopher at the <a href=\"http://www.nottingham.ac.uk/index.aspx\">University of<em> </em>Nottingham</a>. That&#8217;s right. A <em><a href=\"http://www.nottingham.ac.uk/philosophy/people/jonathan.tallant\">Time Philosopher</a>.</em> As far as we&#8217;re concerned that&#8217;s just<img class=\"alignright  wp-image-15470\" title=\"a5oxpox2wlef9g3uspap\" src=\"http://time.ly/wp-timely/assets/a5oxpox2wlef9g3uspap-300x225.jpeg\" alt=\"\" width=\"240\" height=\"180\" /> one step down from <a href=\"http://images.epilogue.net/users/nathie/BadGuySorcererApril72.jpg\">Time Sorcerer</a> and well above your common <a href=\"http://www.youtube.com/watch?v=JwnjENpIyq0\">Time Bandit</a>. Alas Jonathan is not involved in the direct manipulation of time per say but he does posit a variety of fascinating theories and themes on how humans perceive and experience time. As such we asked him to help us explore the concept of time experience as it relates to events, great and small. His first guest post appears next week and we&#8217;ll be hounding him for more whenever he&#8217;s got the (wait for it) &#8211; <strong><em>time! </em></strong></p>\n<p>Check out some of Jonathan&#8217;s videos on YouTube and stay tuned for next week&#8217;s post in <a href=\"http://time.ly/category/thoughts-on-time/\">Thoughts on Time.</a></p>\n<div class=\"entry-content-asset\"><iframe width=\"940\" height=\"529\" src=\"http://www.youtube.com/embed/zw6hS_gy9MY?feature=oembed\" frameborder=\"0\" allowfullscreen></iframe></div>\n<div class=\"entry-content-asset\"><iframe width=\"940\" height=\"529\" src=\"http://www.youtube.com/embed/1EGDCh75SpQ?feature=oembed\" frameborder=\"0\" allowfullscreen></iframe></div>\n<p>&nbsp;</p>\n<p>&nbsp;</p>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:36:\"http://wellformedweb.org/CommentAPI/\";a:1:{s:10:\"commentRss\";a:1:{i:0;a:5:{s:4:\"data\";s:74:\"http://time.ly/introducing-timelys-time-philosopher-jonathan-tallant/feed/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:38:\"http://purl.org/rss/1.0/modules/slash/\";a:1:{s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:1:\"0\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:8;a:6:{s:4:\"data\";s:42:\"\n		\n		\n		\n		\n		\n				\n\n		\n		\n				\n			\n		\n		\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:5:{s:0:\"\";a:7:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Calendar Stories: Jacksonopolis\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:46:\"http://time.ly/calendar-stories-jacksonopolis/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:55:\"http://time.ly/calendar-stories-jacksonopolis/#comments\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Mon, 01 Oct 2012 15:30:33 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:1:{i:0;a:5:{s:4:\"data\";s:16:\"Calendar Stories\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:23:\"http://time.ly/?p=14066\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:317:\"One of the things we love here at Timely is coming across calendar users who really understand the potential of our All-in-One Event Calendar plugin to connect communities via cross-calendar sharing and make it easy for people to find the &#8230; <a href=\"http://time.ly/calendar-stories-jacksonopolis/\">Continued</a>\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:5:\"admin\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:5513:\"<p>One of the things we love here at Timely is coming across calendar users who really understand the potential of our All-in-One Event Calendar plugin to connect communities via cross-calendar sharing and make it easy for people to find the events they care about. That&#8217;s why starting this month we&#8217;re launching a new monthly blog series called <strong>Calendar Stories</strong> to highlight some of the best examples of our plugin being used around the world.</p>\n<p><img class=\"size-medium wp-image-14069 alignleft\" title=\"jacksonopolis1\" src=\"http://time.ly/wp-timely/assets/jacksonopolis1-300x300.jpeg\" alt=\"\" width=\"300\" height=\"300\" />A few weeks ago the folks over at <a href=\"http://www.jacksonopolis.com/\" target=\"_blank\">Jacksonopolis.com</a> Tweeted us to show off their new community calendar set-up. Jacksonopolis is setting itself up to be the go-to source for community news and events for <a href=\"https://maps.google.ca/maps?q=Jackson+Michigan&amp;ie=UTF-8&amp;hq=&amp;hnear=0x883d25593e337b6b:0xce45a6328e9bd551,Jackson,+MI,+USA&amp;gl=ca&amp;ei=pfhlUJPmH6TYigKh3ICwCg&amp;ved=0CMYBELYD\">Jackson, Michigan</a>. Co-founder and CEO of Jacksonopolis <a href=\"https://www.facebook.com/davidbuchanan\">David Buchanan</a> was kind enough to answer some questions about how they&#8217;ve been using Timely&#8217;s All-in-One plugin to power their events calendar and why it&#8217;s important for communities like Jackson to have a unified events platform to stay informed and connected.</p>\n<h4>Could you describe what Jacksonopolis is and how it came to be?</h4>\n<p><em>Jacksonopolis showcases people, places, culture, and community in Jackson, Michigan. We came to life because of a dire need for our community to build pride, focus creativity and grow new economic sectors. Our city has been misrepresented for some time so our team is working hard to highlight the things which make our town so great. All content is submitted by the community and the site is supported by the generous local business and organizations that continue to make it great<strong><strong>.</strong></strong></em></p>\n<h4>What prompted the need for a more networked community events calendar?</h4>\n<p><em>We’ve run a new media company, Coefficient Media, since 2007 building websites and the community members came to us begging to build a well designed and usable central place for Jackson. For over 4 years we used our network to gather information and hold open meetings with the community to find their needs and wants. This is one of the reasons we love social networking; It’s tools like Facebook, Twitter and web portals, which enable communication and interactivity all around us. We set our focus to foster certain interactions, how to influence and share different events with friends, family, community members and leaders to have a more organized online experience.</em><strong><strong><br />\n</strong></strong></p>\n<h4>Why is a complete events listing important for your community?</h4>\n<div id=\"attachment_14071\" class=\"wp-caption alignleft\" style=\"width: 310px\"><img class=\"size-medium wp-image-14071 \" title=\"Jacksonopolis2\" src=\"http://time.ly/wp-timely/assets/Jacksonopolis2-300x300.jpeg\" alt=\"\" width=\"300\" height=\"300\" /><p class=\"wp-caption-text\">A local Jackson community event.</p></div>\n<p><em>While the idea of events listings and calendars are not new to a local community, we want to take it to the next level.  Technology is </em><em>changing the way we interact with our local community and we feel the need to connect more than ever. So much is happening all around us we need to calendar feature events, make them easy to share, intuitive to navigate, and able to subscribe to categories.</em></p>\n<p><em>Our goal is to tear down the existing roadblocks and let the community share and connect organically through the use of their everyday tools, like social media.<strong><strong> </strong></strong></em></p>\n<h3></h3>\n<h3></h3>\n<h3></h3>\n<h3></h3>\n<h3></h3>\n<h3></h3>\n<h3></h3>\n<h4>Why did you choose Timely&#8217;s All-in-One Events Calendar for the job?</h4>\n<ol>\n<li><em>Social integration.  We want the events to live in on Facebook along with being associated with our website.</em>\n<p><div id=\"attachment_14070\" class=\"wp-caption alignright\" style=\"width: 310px\"><img class=\"size-medium wp-image-14070\" title=\"jacksonopolis3\" src=\"http://time.ly/wp-timely/assets/jacksonopolis3-300x223.jpeg\" alt=\"\" width=\"300\" height=\"223\" /><p class=\"wp-caption-text\"><em>The Jacksonopolis team hard at work.</em></p></div></li>\n<li><em>Cross Calendar Sharing.  We build a lot of calendars and the ability to link data from one to another is amazing.  With Timely, the calendar we built for the Art’s Council and the calendar for the Young Professionals network will have the same unified data structure!</em></li>\n</ol>\n<p>&nbsp;</p>\n<p>So what&#8217;s next for Jacksonopolis? 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You!\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:75:\"http://www.aweber.com/blog/email-marketing/new-templates-for-valentines.htm\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:84:\"http://www.aweber.com/blog/email-marketing/new-templates-for-valentines.htm#comments\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Mon, 04 Feb 2013 14:37:37 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:3:{i:0;a:5:{s:4:\"data\";s:15:\"Email Marketing\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:1;a:5:{s:4:\"data\";s:17:\"holiday marketing\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:2;a:5:{s:4:\"data\";s:20:\"HTML email templates\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:35:\"http://www.aweber.com/blog/?p=52516\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:362:\"Do you remember sharing Valentine&#8217;s Day cards with your classmates in grade school? You can re-create that fun by sending your emails on beautiful Valentine&#8217;s templates. Bethany Robinson, our design intern, created 4 new templates just for the occasion. These templates are now available in all accounts. Not an AWeber customer? We have one for [...]\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:15:\"Crystal Gouldey\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:4956:\"<style type=\"text/css\">\n.image {border: 4px solid #ffffff;-webkit-box-shadow: 0 1px 10px rgba(0,0,0,0.75); -moz-box-shadow: 0 1px 10px rgba(0,0,0,0.75); box-shadow: 0 1px 10px rgba(0,0,0,0.75); float: left; margin-right: 20px; margin-bottom: 30px;}\n</style>\n<p>Do you remember sharing Valentine&#8217;s Day cards with your classmates in grade school? You can re-create that fun by sending your emails on beautiful Valentine&#8217;s templates.</p>\n<p>Bethany Robinson, our design intern, created 4 new templates just for the occasion. These templates are now available in all accounts. Not an AWeber customer? We have one for you too! </p>\n<h2>4 Valentine&#8217;s Day Templates For Your Emails</h2>\n<p>Bethany describes how each new template can help businesses who want to do something different for Valentine&#8217;s Day:</p>\n<h2 style=\"clear:both; font-size: 22px;\">Flourish</h2>\n<p><a href=\"http://blog-cdn.aweber-static.com/blog/wp-content/uploads/2013/01/flourish.png\"><img src=\"http://blog-cdn.aweber-static.com/blog/wp-content/uploads/2013/01/flourish.png\" alt=\"\" title=\"2\" width=\"217\" height=\"300\" class=\"image\" /></a></p>\n<p>&#8220;Here, ornamental flourishes decorate an otherwise simple and clean single-column layout. Amidst the floral elements, two curves come together to create a heart.&#8221;</p>\n<p><strong>Ways To Use This Template</strong></p>\n<p>&#8220;This template comes in four variations and would fit well with any campaign that wants to spotlight the 14th while staying classy or formal.&#8221;</p>\n<h2 style=\"clear:both; font-size: 22px;\">Airmail</h2>\n<p><a href=\"http://blog-cdn.aweber-static.com/blog/wp-content/uploads/2013/01/airmail.png\"><img src=\"http://blog-cdn.aweber-static.com/blog/wp-content/uploads/2013/01/airmail.png\" alt=\"\" title=\"airmail\" width=\"218\" height=\"300\" class=\"image\" /></a></p>\n<p>&#8220;The blue and red pattern around the edge of this template hint at the early days of mail transportation. In the upper right, a postal mark appears over two hearts that take the place of traditional postage stamps. Beside the postal mark is a customizable header that reads &#8216;Happy Valentine&#8217;s Day.&#8217;&#8221;</p>\n<p><strong>Ways To Use This Template</strong></p>\n<p>&#8220;This template would be perfect for any businesses involved in travel services or vintage wares.&#8221;</p>\n<h2 style=\"clear:both; font-size: 22px;\">Banner</h2>\n<p><a href=\"http://blog-cdn.aweber-static.com/blog/wp-content/uploads/2013/01/banner.png\"><img src=\"http://blog-cdn.aweber-static.com/blog/wp-content/uploads/2013/01/banner.png\" alt=\"\" title=\"banner\" width=\"215\" height=\"300\" class=\"image\" /></a></p>\n<p>&#8220;A traditional Valentine heart bordered with an ornate white pattern sits front-and-center in this template. In front of the heart, a banner waves with the words &#8220;Happy Valentine&#8217;s Day&#8221; &#8211; though the text can easily be edited and changed. This banner stretches vertically to fit whatever is placed within it.&#8221;</p>\n<p><strong>Ways To Use This Template</strong></p>\n<p>&#8220;I could see this being used to send a Valentine to customers or to emphasize a quick message about Valentine&#8217;s Day. This traditional approach allows any business that wants to spice up their design for Valentine&#8217;s Day to do so.&#8221;</p>\n<h2 style=\"clear:both; font-size: 22px;\">Lovebirds</h2>\n<p><a href=\"http://blog-cdn.aweber-static.com/blog/wp-content/uploads/2013/01/lovebirds.png\"><img src=\"http://blog-cdn.aweber-static.com/blog/wp-content/uploads/2013/01/lovebirds.png\" alt=\"\" title=\"feast\" width=\"217\" height=\"300\" class=\"image\" /></a></p>\n<p>&#8220;Thick pink stitches combine with paper textures to give this design a handmade feel. Below the lovebirds, the words &#8220;LOVE IS IN THE AIR&#8221; floats in the form of a transparent PNG, which can easily be deleted or replaced.&#8221;</p>\n<p><strong>Ways To Use This Template</strong></p>\n<p>&#8220;While this template may not be appropriate for all newsletters, it&#8217;s perfect for the more fun and creative business or organization. I pictured this template being used to send customers information about products or services relevant for the upcoming holiday.&#8221;</p>\n<h2 style=\"clear:both;\">A Valentine&#8217;s Gift For All</h2>\n<p>We love our customers AND our loyal readers, which is why everyone can download &#8220;Lovebirds&#8221; for free! You can use it anywhere, even if you don&#8217;t have an AWeber account.</p>\n<div style=\"margin-bottom: 80px;\"><a href=\"http://blog-cdn.aweber-static.com/blog/wp-content/uploads/2013/01/Lovebirds.zip\" style=\"color: #fff; padding: 5px 15px 5px 15px !important; font-size: 15px; font-weight: bold; line-height: 25px !important; background: url(http://www.aweber.com/blog/wp-content/themes/aweber4/images/sprite-main-blog.png) 0px -340px repeat-x; text-decoration: none; border-radius: 5px; -webkit-border-radius: 5px; -moz-border-radius: 5px; height:20px;\">Download</a></div>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:36:\"http://wellformedweb.org/CommentAPI/\";a:1:{s:10:\"commentRss\";a:1:{i:0;a:5:{s:4:\"data\";s:80:\"http://www.aweber.com/blog/email-marketing/new-templates-for-valentines.htm/feed\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:38:\"http://purl.org/rss/1.0/modules/slash/\";a:1:{s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:1:\"1\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:1;a:6:{s:4:\"data\";s:53:\"\n		\n		\n		\n		\n		\n				\n		\n		\n		\n		\n\n		\n		\n			\n			\n		\n		\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:5:{s:0:\"\";a:7:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:55:\"The 49ers vs. The Ravens: Who Wins The Email Superbowl?\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:62:\"http://www.aweber.com/blog/email-marketing/superbowl-email.htm\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:71:\"http://www.aweber.com/blog/email-marketing/superbowl-email.htm#comments\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Thu, 31 Jan 2013 14:38:53 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:5:{i:0;a:5:{s:4:\"data\";s:15:\"Email Marketing\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:1;a:5:{s:4:\"data\";s:8:\"examples\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:2;a:5:{s:4:\"data\";s:8:\"featured\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:3;a:5:{s:4:\"data\";s:15:\"recommendations\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:4;a:5:{s:4:\"data\";s:9:\"usability\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:35:\"http://www.aweber.com/blog/?p=52453\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:339:\"It&#8217;s almost game day. But before the San Francisco 49ers and the Baltimore Ravens suit up for Superbowl victory, we wanted to see who would win in a head-to-head email matchup. It&#8217;s the 49ers&#8217; newsletter sign up process against the Ravens&#8217;. We&#8217;ll score them on how easy it is to find their sign up form, [...]\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:14:\"Rebekah Henson\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:9582:\"<style type=\"text/css\">\n.niners {color: #c6a463; background-color: #c81d3c; font-size: 20px; padding: 5px;}\n.ravens {color: #d1b336; background-color: #2d2062; font-size: 20px; padding: 5px;}\n.float  {float: left; margin-right: 3px; padding: 5px;}\nh2 {margin-top: 50px !important;}\ntable  {border-collapse: collapse; text-align: left; color: #fff;}\nth  {font-size: 18px; padding: 10px 8px;}\ntr  {border-bottom: 1px solid #fff;}\ntd  {padding: 9px;}\n.top  {vertical-align: top;}\n.bottom  {vertical-align: bottom;}\n.dark  {background-color: #555;}\n.red  {background-color: #c81d3c;}\n.purple  {background-color: #2d2062;}\n</style>\n<p><a href=\"http://blog-cdn.aweber-static.com/blog/wp-content/uploads/2013/01/thumb1.jpg\"><img src=\"http://blog-cdn.aweber-static.com/blog/wp-content/uploads/2013/01/thumb1.jpg\" alt=\"\" title=\"thumb\" width=\"200\" height=\"200\" class=\"img-right\" /></a></p>\n<p>It&#8217;s almost game day. But before the <a href=\"http://www.49ers.com\">San Francisco 49ers</a> and the <a href=\"http://www.baltimoreravens.com\">Baltimore Ravens</a> suit up for Superbowl victory, we wanted to see who would win in a head-to-head email matchup.</p>\n<p>It&#8217;s the 49ers&#8217; newsletter sign up process against the Ravens&#8217;. We&#8217;ll score them on how easy it is to find their sign up form, how simple their form is, what their thank you page looks like, what their welcome email says and how consistent their branding is.</p>\n<p>Let the games begin!</p>\n<h2>First Quarter: Finding The Sign Up Form</h2>\n<p><center><br />\n<a href=\"http://blog-cdn.aweber-static.com/blog/wp-content/uploads/2013/01/signups.jpg\"><img src=\"http://blog-cdn.aweber-static.com/blog/wp-content/uploads/2013/01/firstquarter.jpg\" alt=\"\" title=\"firstquarter\" width=\"500\" height=\"225\" /></a><br />\n</center></p>\n<div class=\"niners\">49ers</div>\n<p><strong>Yards Gained</strong>: The link for their newsletter is clearly named.</p>\n<p><strong>Fumbles</strong>: Their email sign up is hidden as a menu option in the site&#8217;s header. The 49ers don&#8217;t have a web form or any mention of a newsletter visible on their main page.</p>\n<div class=\"ravens\">Ravens</div>\n<p><strong>Yards Gained</strong>: The sign up form is on their main homepage at the bottom; much easier to find.</p>\n<p><strong>Fumbles</strong>: It&#8217;s better to place a sign up form higher up on the page where visitors are more likely to see it.</p>\n<p><span style=\"font-size:21px; color:#2d2062;\">Touchdown: Ravens</span></p>\n<h2>Second Quarter: How Easy Is Signing Up?</h2>\n<p><center><br />\n<a href=\"http://blog-cdn.aweber-static.com/blog/wp-content/uploads/2013/01/signup2.jpg\"><img src=\"http://blog-cdn.aweber-static.com/blog/wp-content/uploads/2013/01/secondquarter.jpg\" alt=\"\" title=\"secondquarter\" width=\"500\" height=\"225\" /></a><br />\n</center></p>\n<div class=\"niners\">49ers</div>\n<p><strong>Yards Gained</strong>: This form gets a lot of things right &#8211; it clearly explains what you&#8217;re signing up for, offers options for different newsletters and looks like they may even send personalized news based on your favorite player.</p>\n<p><strong>Fumbles</strong>: The form asks for a lot of information &#8211; first and last names, birthdate, etc. &#8211; that people might not be comfortable sharing. There&#8217;s no indication which fields are required and which ones are optional.</p>\n<div class=\"ravens\">Ravens</div>\n<p><strong>Yards Gained</strong>: None</p>\n<p><strong>Fumbles</strong>: The Ravens&#8217; sign up form looked so simple. But clicking &#8220;Subscribe Now&#8221; loads a new form that requires an account set up to start getting newsletters. Since when did I need a password to get a newsletter?</p>\n<p><span style=\"font-size:21px; color:#c81d3c;\">Touchdown:49ers</span></p>\n<h2>Third Quarter: Thank You Page</h2>\n<p><center><br />\n<a href=\"http://blog-cdn.aweber-static.com/blog/wp-content/uploads/2013/01/thankyou.jpg\"><img src=\"http://blog-cdn.aweber-static.com/blog/wp-content/uploads/2013/01/thirdquarter.jpg\" alt=\"\" title=\"thirdquarter\" width=\"331\" height=\"439\" /></a><br />\n</center></p>\n<div class=\"niners\">49ers</div>\n<p><strong>Yards Gained</strong>: None. This is a lazy thank you page. A winning thank you page says what just happened (&#8220;You signed up for our newsletter!&#8221;) and what you can expect next (&#8220;Check your email for a confirmation link,&#8221; or &#8220;Look for your first email next week!&#8221;). This page does neither.</p>\n<p><strong>Fumbles</strong>: This page just lists the information you just entered. And I &#8220;updated my preferences?&#8221; But I just signed up!</p>\n<div class=\"ravens\">Ravens</div>\n<p><strong>Yards Gained</strong>: This is a helpful, informative thank you page. It says that you&#8217;re signed up and what to expect next (&#8220;You will receive a confirmation email shortly.&#8221;). They even include extra contact information.</p>\n<p><strong>Fumbles</strong>: A missed branding opportunity by not filling in their &#8220;Client Name&#8221; at the top of the page.</p>\n<p><span style=\"font-size:21px; color:#2d2062;\">Touchdown: Ravens</span></p>\n<h2>Fourth Quarter: Welcome Email</h2>\n<p><center><br />\n<a href=\"http://blog-cdn.aweber-static.com/blog/wp-content/uploads/2013/01/welcome.jpg\"><img src=\"http://blog-cdn.aweber-static.com/blog/wp-content/uploads/2013/01/fourthquarter.jpg\" alt=\"\" title=\"fourthquarter\" width=\"500\" height=\"225\" /></a><br />\n</center></p>\n<div class=\"niners\">49ers</div>\n<p><strong>Yards Gained</strong>: This is a helpful welcome email, complete with &#8220;articles you may have missed&#8221; and detailed instructions for how to unsubscribe. But it&#8217;s an automatically generated email from WordPress.com. So the 49ers don&#8217;t gain any yards on this one.</p>\n<p><strong>Fumbles</strong>: The 49ers could have used their own, branded welcome email. Instead they rely on WordPress.com&#8217;s solution, which uses all of WordPress&#8217;s branding except for the tiny 49ers helmet icon in the top right corner.</p>\n<div class=\"ravens\">Ravens</div>\n<p><strong>Yards Gained</strong>: The Ravens use a default welcome email here, too. And it&#8217;s less helpful than the 49ers welcome email sent from WordPress. No yards gained here, either.</p>\n<p><strong>Fumbles</strong>: We&#8217;ll cover their most obvious mistake in the next section. (Hint: it has to do with branding.)</p>\n<p><span style=\"font-size:21px; color:#6A6A6A;\">This quarter is scoreless</span></p>\n<h2>Overtime: Email Branding</h2>\n<p><center><br />\n<a href=\"http://blog-cdn.aweber-static.com/blog/wp-content/uploads/2013/01/overtime.jpg\"><img src=\"http://blog-cdn.aweber-static.com/blog/wp-content/uploads/2013/01/overtime.jpg\" alt=\"\" title=\"overtime\" width=\"500\" height=\"225\" /></a><br />\n</center></p>\n<div class=\"niners\">49ers</div>\n<p><strong>Yards Gained</strong>: While the 49ers emails are covered with WordPress.com&#8217;s branding, they <em>do</em> at least include their own small logo at the top.</p>\n<p><strong>Fumbles</strong>: The 49ers use their blog name instead of their team name in the from line, which could confuse people.</p>\n<div class=\"ravens\">Ravens</div>\n<p><strong>Yards Gained</strong>: They use their team name in the from line, which is the only team branding the email contains.</p>\n<p><strong>Fumbles</strong>: They overlooked a key spot for branding their default email &#8211; filling in their [Team Name]. Nothing says &#8220;You&#8217;re a valued fan!&#8221; like &#8220;Thank you, [Team Name].&#8221;</p>\n<p><span style=\"font-size:21px; color:#c81d3c;\">Touchdown: 49ers (just barely)</span></p>\n<h2>Side-by-Side Recap</h2>\n<p>So how do the teams&#8217; signups compare? Let&#8217;s look at each category side-by-side:</p>\n<table width=\"625\">\n<colgroup>\n<col class=\"dark\" />\n<col class=\"red\" />\n<col class=\"purple\" />\n<col class=\"dark\" />\n    </colgroup>\n<tr class=\"bottom\">\n<th>Category</th>\n<th style=\"color: #c6a463;\">49ers</th>\n<th style=\"color: #d1b336;\">Ravens</th>\n<th>Winner</th>\n</tr>\n<tr class=\"top\">\n<td>Form Placement</td>\n<td>Hidden in a menu; not on the main page.</td>\n<td>On the main page at the bottom.</td>\n<td>Ravens</td>\n</tr>\n<tr class=\"top\">\n<td>Form Simplicity</td>\n<td>Asks for a lot of info; unclear what&#8217;s required and what&#8217;s not.</td>\n<td>Redirects to another form that requires registration and a lot of required information.</td>\n<td>49ers</td>\n</tr>\n<tr class=\"top\">\n<td>Thank You Page</td>\n<td>Doesn&#8217;t explain what happened or what&#8217;s going to happen next.</td>\n<td>Clearly explains what to expect and includes additional contact info.</td>\n<td>Ravens</td>\n</tr>\n<tr class=\"top\">\n<td>Welcome Emails</td>\n<td>Confusing &#8220;from&#8221; name and default emails from WordPress.com, although the information provided is helpful.</td>\n<td>Clear &#8220;from&#8221; name, but doesn&#8217;t communicate helpful information.</td>\n<td>WordPress.com</td>\n</tr>\n<tr class=\"top\">\n<td>Email Branding</td>\n<td>A small icon inside a WordPress branded email.</td>\n<td>Forgot to include their actual team name inside Ticketmaster&#8217;s default email.</td>\n<td>49ers</td>\n</tr>\n</table>\n<h2>It&#8217;s A Tie?</h2>\n<p>Thanks to an interception from WordPress&#8217;s default emails, we&#8217;ve got a tie and we need <strong>you</strong> to break it! </p>\n<p>Comment below on which team you think should win the Email Signup Superbowl. We&#8217;ll announce the winner on Facebook on Monday, February 4th, so make sure you <a href=\"http://www.facebook.com/aweber\">like AWeber&#8217;s page</a> so you can see the final results!</p>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:36:\"http://wellformedweb.org/CommentAPI/\";a:1:{s:10:\"commentRss\";a:1:{i:0;a:5:{s:4:\"data\";s:67:\"http://www.aweber.com/blog/email-marketing/superbowl-email.htm/feed\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:38:\"http://purl.org/rss/1.0/modules/slash/\";a:1:{s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:2:\"26\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:2;a:6:{s:4:\"data\";s:59:\"\n		\n		\n		\n		\n		\n				\n		\n		\n		\n		\n		\n		\n\n		\n		\n			\n			\n		\n		\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:5:{s:0:\"\";a:7:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:49:\"The Email Design Element You Haven’t Considered\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:69:\"http://www.aweber.com/blog/email-marketing/email-color-psychology.htm\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:78:\"http://www.aweber.com/blog/email-marketing/email-color-psychology.htm#comments\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Tue, 29 Jan 2013 15:00:47 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:7:{i:0;a:5:{s:4:\"data\";s:15:\"Email Marketing\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:1;a:5:{s:4:\"data\";s:19:\"color for marketing\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:2;a:5:{s:4:\"data\";s:6:\"design\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:3;a:5:{s:4:\"data\";s:8:\"featured\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:4;a:5:{s:4:\"data\";s:8:\"strategy\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:5;a:5:{s:4:\"data\";s:7:\"testing\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:6;a:5:{s:4:\"data\";s:9:\"usability\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:35:\"http://www.aweber.com/blog/?p=50177\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:351:\"You feel it in your gut every time you hit the &#8220;queue email&#8221; button: the eager (or perhaps nervous) anticipation of response. You do, of course, directly ask your readers for that response, whether it&#8217;s replying, sharing on a social network or purchasing. And your marketing copy has an encouraging effect. But have you thought [...]\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:13:\"Amanda Gagnon\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:6474:\"<style type=\"text/css\">\n.colors td {border:0; \nvertical-align:text-top;\nfont-style:normal;\npadding-top:3px;}\n.colorthumb2 {margin: 0px 20px 20px 0px; float:left;}\n</style>\n<p>You feel it in your gut every time you hit the &#8220;queue email&#8221; button: the eager (or perhaps nervous) anticipation of response.</p>\n<p>You do, of course, directly ask your readers for that response, whether it&#8217;s replying, sharing on a social network or purchasing. And your marketing copy has an encouraging effect. </p>\n<p>But have you thought about what effect, direct or indirect, the colors in your emails have? Choosing colors may feel fun and carefree, but the hues you choose can actually affect your readers&#8217; responses. </p>\n<h2 style=\"clear:both;\">You Mean Colors Really Matter?</h2>\n<p><a href=\"http://blog-cdn.aweber-static.com/blog/wp-content/uploads/2012/12/kissmetrics-inforaph.png\"><img src=\"http://blog-cdn.aweber-static.com/blog/wp-content/uploads/2013/01/infographic_thumb.png\" align=\"right\" width=\"239\" height=\"239\" class=\"colorthumb2\"/></a>Kissmetrics, which focuses exclusively on customer conversion, explains that color has <a href=\"http://blog.kissmetrics.com/color-psychology/\">more effect than any other visual cue</a> in marketing. </p>\n<p>They pulled data from marketing journals to create a visual representation of how colors perform (shown on left). </p>\n<p>For a specific example, one company found that switching a link from red to blue prompted <a href=\"http://visualwebsiteoptimizer.com/split-testing-blog/blue-link-vs-red-link/\">significantly more clicks</a> on the link. </p>\n<h2 style=\"clear:both;\">So, Consider Creating A Mood With Color</h2>\n<blockquote style=\"float:right; width:225px; margin:20px 0px 20px 20px;\">\n<table class=\"colors\">\n<tr>\n<td width=\"100\" height=\"30\"><strong>The Color</strong></td>\n<td width=\"140\"><strong>The Mood Inspired</strong></td>\n</tr>\n<tr>\n<td style=\"color:#142392; font-weight:bold;\">dark blue</td>\n<td>grave, intelligent, sated</td>\n</tr>\n<tr>\n<td style=\"color:purple; font-weight:bold;\">purple</td>\n<td>elegant, mysterious, exotic</td>\n</tr>\n<tr>\n<td style=\"color:red; font-weight:bold;\">red</td>\n<td>exciting, dangerous, hungry	</td>\n</tr>\n<tr>\n<td style=\"color:#FFFF99; font-weight:bold;\">light yellow</td>\n<td>breezy, optimistic, carefree</td>\n</tr>\n<tr>\n<td style=\"color:#daae13; font-weight:bold;\">dark yellow</td>\n<td>oppressive, overpowering</td>\n</tr>\n<tr>\n<td style=\"color:pink; font-weight:bold;\">pink</td>\n<td>gentle, soothing, pacifying</td>\n</tr>\n<tr>\n<td style=\"color:gray; font-weight:bold;\">gray</td>\n<td>practical, timeless</td>\n</tr>\n<tr>\n<td style=\"color:green; font-weight:bold;\">green</td>\n<td>restful, uplifting</td>\n</tr>\n<tr>\n<td style=\"color:brown; font-weight:bold;\">brown</td>\n<td>stable, genuine</td>\n</tr>\n<tr>\n<td style=\"color:black; font-weight:bold;\">black</td>\n<td>elegant, classy</td>\n</tr>\n<tr>\n<td style=\"color:orange; font-weight:bold;\">orange</td>\n<td>ambitious, cheerful</td>\n</tr>\n<tr>\n<td style=\"color:white; font-weight:bold;\">white</td>\n<td>clean, safe</td>\n</tr>\n</table>\n</blockquote>\n<p>Every color triggers a unique psychological response. So while you&#8217;ll want your emails&#8217; colors to fit with your usual branding, you&#8217;ll also want to consider the mood you&#8217;re creating within your readers. </p>\n<ul style=\"margin-left:0px;\">\n<li style=\"margin: 10px 25px; line-height: 18px;\">A cafe may want to use red. It&#8217;s <a href=\"http://www.colorschemer.com/blog/2007/07/17/why-food-companies-use-red-colors/\" target=\"_blank\">reported to increase appetite</a>. If their logo and signs are usually hunter green and navy, they could use a dark maroon to match. If their branding is bright, they could use crimson. </li>\n<li style=\"margin: 10px 25px; line-height: 18px;\">A financial planning might want to choose a combination from white, blue, brown and grey &#8211; colors that build trust in a brand by suggesting intelligence, safety and stability. </li>\n<li style=\"margin: 10px 25px; line-height: 18px;\">A childcare center may want to use greens, pinks, browns or whites to soothe anxious parents and indicate its trustworthy and nurturing nature. </li>\n<li style=\"margin: 10px 25px; line-height: 18px;\">Clothing retailers could use purple to suggest their clothes are uncommon or exclusive, light yellow to put the customer in a carefree &#8220;buying mood&#8221; or black to sell business or formal wear. </li>\n</ul>\n<p>You can incorporate colors to create any mood. Choose from the chart on the right, or find more information on colors in marketing from <a href=\"http://www.colormatters.com/\" target=\"_blank\">ColorMatters</a> or <a href=\"http://www.colorcom.com/consultation/color-branding-marketing\" target=\"_blank\">ColorCom</a>. </p>\n<h2>Case Study: Blood In The Mail</h2>\n<p><a href=\"http://blog-cdn.aweber-static.com/blog/wp-content/uploads/2013/01/bloodbag-copy.gif\"><img src=\"http://blog-cdn.aweber-static.com/blog/wp-content/uploads/2013/01/bloodbag-copy.gif\" alt=\"\" title=\"bloodbag copy\" width=\"311\" height=\"174\" align=\"right\" class=\"colorthumb2\" /></a><a href=\"http://www.blackcoffee.com/\">Blackcoffee</a> helps companies develop brand expression. Last Halloween, as a way to express their own brand, they <a href=\"<a href=\"http://www.blackcoffee.com/blog/2008/11/15/halloween/\">mailed bags of fake blood</a> to their prospects. </p>\n<p>The bag offered to help put life back in the recipients&#8217; marketing campaigns and encouraged them to &#8220;B positive.&#8221; </p>\n<p>This campaign had a 25% response rate &#8211; remarkable for a direct mailing. The costs of the mailing were paid for by the 3rd call. </p>\n<p>Now, part of the campaign&#8217;s success was undoubtedly due to its shock factor. It&#8217;s not everyday you open your mailbox and pull out bright red blood. </p>\n<p>But that bright red color, I would argue, added to the effect. The bold crimson commanded attention, and it also triggered urgency.</p>\n<h2>Fact Or Foolishness?</h2>\n<p>While countless studies have shown the psychological effect of colors, it would be presumptive to say that every single person will react to a color in the same way. </p>\n<p>In fact, some may think color has no effect at all. Others may think the effect is minimal enough to not bother incorporating the approach in emails. </p>\n<p>So as a marketer, I&#8217;m asking for your opinion: how much do you think color affects whether or not your email readers respond?</p>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:36:\"http://wellformedweb.org/CommentAPI/\";a:1:{s:10:\"commentRss\";a:1:{i:0;a:5:{s:4:\"data\";s:74:\"http://www.aweber.com/blog/email-marketing/email-color-psychology.htm/feed\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:38:\"http://purl.org/rss/1.0/modules/slash/\";a:1:{s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:1:\"7\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:3;a:6:{s:4:\"data\";s:56:\"\n		\n		\n		\n		\n		\n				\n		\n		\n		\n		\n		\n\n		\n		\n			\n			\n		\n		\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:5:{s:0:\"\";a:7:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:55:\"The Marketing Approach That Sells Without “Selling”\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:67:\"http://www.aweber.com/blog/email-marketing/sell-without-selling.htm\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:76:\"http://www.aweber.com/blog/email-marketing/sell-without-selling.htm#comments\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Mon, 28 Jan 2013 15:15:24 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:6:{i:0;a:5:{s:4:\"data\";s:15:\"Email Marketing\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:1;a:5:{s:4:\"data\";s:14:\"call to action\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:2;a:5:{s:4:\"data\";s:13:\"content ideas\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:3;a:5:{s:4:\"data\";s:17:\"email newsletters\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:4;a:5:{s:4:\"data\";s:8:\"featured\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:5;a:5:{s:4:\"data\";s:8:\"strategy\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:35:\"http://www.aweber.com/blog/?p=48439\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:306:\"You may already be familiar with the idea of content marketing: putting awesome content out on the web to draw people to your web site or social pages. If you are, read on, and we&#8217;ll talk about how you can create the best kinds of content to promote your business. And if you&#8217;re not, read [...]\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:13:\"Amanda Gagnon\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:4247:\"<p><img src=\"http://blog-cdn.aweber-static.com/blog/wp-content/uploads/2013/01/thumb.jpg\" alt=\"\" title=\"thumb\" width=\"200\" height=\"200\" class=\"img-right\" /></p>\n<p>You may already be familiar with the idea of content marketing: putting awesome content out on the web to draw people to your web site or social pages.</p>\n<p>If you are, read on, and we&#8217;ll talk about how you can create the best kinds of content to promote your business. </p>\n<p>And if you&#8217;re not, read on, because content marketing is a low-cost, high-return way to get your business visible &#8211; and you need to know about it. </p>\n<h2 style=\"clear: both;\">The Premise</h2>\n<p>The idea is, you provide information that either entertains or educates your target market (or does both, for a double whammy). Your followers enjoy and appreciate the information you&#8217;ve shared. This builds up goodwill toward your brand. </p>\n<p>When it comes time for those educated, entertained people to purchase what you&#8217;re selling, guess who they buy from? You, of course. </p>\n<p>Here&#8217;s a little image you may want to save or share to remind yourself how all your work is going to lead to sales:</p>\n<p><center style=\"border: 1px solid #ccc;\"><br />\n<a href=\"http://blog-cdn.aweber-static.com/blog/wp-content/uploads/2013/01/content_marketing1.jpg\"><img src=\"http://blog-cdn.aweber-static.com/blog/wp-content/uploads/2013/01/content_marketing1.jpg\" alt=\"\" title=\"content_marketing\" width=\"550\" height=\"155\" class=\"aligncenter size-full wp-image-52530\" /></a><br />\n</center></p>\n<p>Okay, so you see how content marketing works. Now, how do you make it happen?</p>\n<h2>The Process</h2>\n<p><span style=\"font-size:20px; color:#6A6A6A;\">1. Planning</span></p>\n<p>A benefit of content marketing is that once a solid plan is in place, following it is simple &#8211; you&#8217;re just finding and relaying information. In order to create that solid plan, just decide your answers to:</p>\n<ul style=\"padding: 0px;\">\n<li style=\"margin: 10px 25px; line-height: 18px;\">Where will I publish my content? (Social networks? A blog? Email (it is <a href=\"https://help.aweber.com/entries/21722691-why-should-i-use-email-marketing\">the most effective</a>, after all)? Or <a href=\"http://www.aweber.com/blog-newsletters.htm\">blog posts that double as emails</a>?) </li>\n<li style=\"margin: 10px 25px; line-height: 18px;\">How often will I post? (Readers will come to expect your updates at the frequency you establish.)</li>\n<li style=\"margin: 10px 25px; line-height: 18px;\">What will I post about? (Recipes? News? Updates on company happenings?) </li>\n<li style=\"margin: 10px 25px; line-height: 18px;\">Where will I find information to post about? (Since you&#8217;re trying to be helpful and entertaining, you may need to research some of your topics.)</li>\n</ul>\n<p><span style=\"font-size:20px; color:#6A6A6A;\">2. Writing</span></p>\n<p>Whether you plan to tweet, blog or send an email newsletter, your most time-efficient approach is to sit down and write as much content as you can in a given time period, then schedule it for publication later.</p>\n<p>For example, perhaps you take two hours on Friday mornings to write up an email newsletter and 10 Facebook posts for the next week. You can use tools like <a href=\"http://wordpress.org/extend/plugins/event-calendar-scheduler/\">WordPress</a>&#8216; and <a href=\"https://www.facebook.com/help/389849807718635/\">Facebook</a>&#8216;s schedulers to automatically publish your content throughout the week. </p>\n<p>Then, you&#8217;re free for the next six days to handle all the other facets of your business.</p>\n<p><span style=\"font-size:20px; color:#6A6A6A;\">3. Responding</span></p>\n<p>You&#8217;ll want to check into your content platforms regularly, looking for responses. Schedule these checks on your calendar to make sure you&#8217;re replying in a timely fashion. </p>\n<h2>Do You Market With Content?</h2>\n<p>Sending helpful, interesting emails through AWeber is one way to market with content. Informative social posts and helpful blogs are others. </p>\n<p>We want to hear from you, so if you market with content, would you please share what your approach is in the comments? If you don&#8217;t, would you share why not?</p>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:36:\"http://wellformedweb.org/CommentAPI/\";a:1:{s:10:\"commentRss\";a:1:{i:0;a:5:{s:4:\"data\";s:72:\"http://www.aweber.com/blog/email-marketing/sell-without-selling.htm/feed\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:38:\"http://purl.org/rss/1.0/modules/slash/\";a:1:{s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:2:\"18\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:4;a:6:{s:4:\"data\";s:59:\"\n		\n		\n		\n		\n		\n				\n		\n		\n		\n		\n		\n		\n\n		\n		\n			\n			\n		\n		\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:5:{s:0:\"\";a:7:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:62:\"How A Scrapbooker’s Online Business Let Her Quit Her Day Job\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:71:\"http://www.aweber.com/blog/email-marketing/scrapbooker-quit-day-job.htm\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:80:\"http://www.aweber.com/blog/email-marketing/scrapbooker-quit-day-job.htm#comments\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Thu, 24 Jan 2013 14:05:27 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:7:{i:0;a:5:{s:4:\"data\";s:15:\"Email Marketing\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:1;a:5:{s:4:\"data\";s:12:\"Case Studies\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:2;a:5:{s:4:\"data\";s:8:\"customer\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:3;a:5:{s:4:\"data\";s:8:\"examples\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:4;a:5:{s:4:\"data\";s:8:\"featured\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:5;a:5:{s:4:\"data\";s:5:\"guide\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:6;a:5:{s:4:\"data\";s:8:\"strategy\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:35:\"http://www.aweber.com/blog/?p=50362\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:318:\"This is the story of Monja Wessel, a woman who was determined to make her full-time job be running the online business she created. It&#8217;s also the story of a mother who lost her job and decided to help her daughter accomplish her goals. Together, Monja and her mother grew the Digidesignresort site; a place [...]\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:15:\"Crystal Gouldey\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:2735:\"<style type=\"text/css\">\n.imgL {margin: 12px 20px 20px 0px;}\n.divL {float: left; margin-bottom:20px;}\n</style>\n<p>This is the story of Monja Wessel, a woman who was determined to make her full-time job be running the online business she created. </p>\n<p>It&#8217;s also the story of a mother who lost her job and decided to help her daughter accomplish her goals. Together, Monja and her mother grew the <a href=\"http://www.digidesignresort.com/blog/\">Digidesignresort site;</a> a place where people could learn about digital scrapbooking through tutorials, templates and DVDs. </p>\n<p>Monja succeeded; her online business provides not one, but two incomes. And today, Monja and her mother run multiple online businesses. She&#8217;s even started training others how to run a profitable business online. We talked to her and created a guide for other online businesses to follow her lead.</p>\n<h2>Download the Free Guide</h2>\n<div class=\"divL\">\n<a href=\"http://docs.aweber-static.com/customer-profiles/how-scrapbooker-quit-day-job.pdf\"><img src=\"http://blog-cdn.aweber-static.com/blog/wp-content/uploads/2013/01/cover_thumb.png\" alt=\"\" title=\"cover_thumb\" width=\"224\" height=\"283\" class=\"imgL\" /></a></p>\n<p><center><a href=\"http://docs.aweber-static.com/customer-profiles/how-scrapbooker-quit-day-job.pdf\" style=\"color: #fff; padding: 5px 15px 5px 15px !important; font-size: 15px; font-weight: bold; line-height: 25px !important; background: url(http://www.aweber.com/blog/wp-content/themes/aweber4/images/sprite-main-blog.png) 0px -340px repeat-x; text-decoration: none; border-radius: 5px; -webkit-border-radius: 5px; -moz-border-radius: 5px; height:20px; margin-right:20px;\">Download it now! </a></center>\n</div>\n<p>Monja&#8217;s story is encouraging for all business owners. We learned how she was able to confidently start doing her online business full-time, plus checked out how her email marketing campaign was set up and performing. We combined her advice with what we were able to see she was doing right,  and created this guide.</p>\n<p>You&#8217;ll learn:</p>\n<ul style=\"padding: 0px; overflow:hidden;\">\n<li style=\"margin: 10px 25px; line-height: 18px;\">Monja&#8217;s full story and personal advice</li>\n<li style=\"margin: 10px 25px; line-height: 18px;\">How she used email marketing to build her business</li>\n<li style=\"margin: 10px 25px; line-height: 18px;\">How a follow up series can do most of the work</li>\n<li style=\"margin: 10px 25px; line-height: 18px;\">How gifts can keep people excited about your business</li>\n</ul>\n<h2 style=\"clear:left;\"> How Were You Able To Go Online Full-time?</h2>\n<p>Did your online business allow you to quit your regular job? How did you get to that point and know you were ready?</p>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:36:\"http://wellformedweb.org/CommentAPI/\";a:1:{s:10:\"commentRss\";a:1:{i:0;a:5:{s:4:\"data\";s:76:\"http://www.aweber.com/blog/email-marketing/scrapbooker-quit-day-job.htm/feed\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:38:\"http://purl.org/rss/1.0/modules/slash/\";a:1:{s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:1:\"5\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:5;a:6:{s:4:\"data\";s:53:\"\n		\n		\n		\n		\n		\n				\n		\n		\n		\n		\n\n		\n		\n			\n			\n		\n		\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:5:{s:0:\"\";a:7:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:40:\"6 Ways To Grow Your Etsy Shop With Email\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:72:\"http://www.aweber.com/blog/email-marketing/grow-etsy-shop-with-email.htm\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:81:\"http://www.aweber.com/blog/email-marketing/grow-etsy-shop-with-email.htm#comments\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Tue, 22 Jan 2013 14:29:55 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:5:{i:0;a:5:{s:4:\"data\";s:15:\"Email Marketing\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:1;a:5:{s:4:\"data\";s:8:\"featured\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:2;a:5:{s:4:\"data\";s:13:\"list building\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:3;a:5:{s:4:\"data\";s:15:\"recommendations\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:4;a:5:{s:4:\"data\";s:12:\"social media\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:35:\"http://www.aweber.com/blog/?p=50959\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:344:\"If you run an Etsy shop &#8211; or several &#8211; marketing with an email newsletter might seem daunting. But there are two reasons to jump in and start emailing anyway: 1. It&#8217;s really super-simple with the right tools (think automatically inviting customers to your newsletter and adding your products to emails with 2 clicks). 2. [...]\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:13:\"Amanda Gagnon\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:10105:\"<style type=\"text/css\">\n.imageR {border: 1px solid #999;\n-webkit-box-shadow: 1px 1px 10px rgba(0,0,0,0.50);\n-moz-box-shadow: 1px 1px 10px rgba(0,0,0,0.50);\nbox-shadow: 1px 1px 10px rgba(0,0,0,0.50);\nmargin: 5px 0px 20px 30px;\nfloat: right;}\n</style>\n<p><a href=\"http://blog-cdn.aweber-static.com/blog/wp-content/uploads/2013/01/thumb6.png\"><img src=\"http://blog-cdn.aweber-static.com/blog/wp-content/uploads/2013/01/thumb6.png\" alt=\"\" title=\"thumb\" width=\"200\" height=\"200\" class=\"img-right\" /></a>If you run an Etsy shop &#8211; or several &#8211; marketing with an email newsletter might seem daunting. But there are two reasons to jump in and start emailing anyway:</p>\n<div style=\"margin: 0px 0px 5px 50px; \"><span style=\"font-size: 24px; color: #00B900; float: left; margin:0px 10px 20px 0px;\">1. </span>\n<p style=\"padding: 11px 0px 0px 30px; margin: 0px;\">It&#8217;s really super-simple with the right tools (think <a href=\"http://www.aweber.com/blog/email-marketing/etsy-email-app.htm\" target=\"_blank\">automatically inviting customers to your newsletter and adding your products to emails with 2 clicks</a>). </p>\n</div>\n<div style=\"margin: 0px 0px 20px 50px; \"><span style=\"font-size: 24px; color: #00B900; float: left; margin:0px 10px 20px 0px\">2. </span>\n<p style=\"padding: 11px 0px 0px 30px; margin: 0px;\">It can bring you more sales &#8211; and then, more sales &#8211; and over time, even more sales.</p>\n</div>\n<p>How can a newsletter do that? Well, here&#8217;s what sending regular emails can do for you: </p>\n<h2>Turn One-Time Shoppers Into Regulars</h2>\n<p>If someone finds your shop on Etsy and makes a purchase, then never hears from you again, you&#8217;re basically leaving their repeat business on the table. </p>\n<p>They may never buy again, because they just won&#8217;t think to. Regular communication, especially interesting, helpful communication, reminds them you&#8217;re an option. </p>\n<p>You can, of course, do the same with social media posts, but because emails can be longer, you can share more value through them &#8211; and they&#8217;re guaranteed to be seen instead of lost in a long news feed. </p>\n<blockquote><p>&#8220;The best way to create happy, loyal customers is to continue demonstrating your value beyond the life of the purchase. By following up with regular emails that solve your customers&#8217; problems, they&#8217;ll be chomping at the bit to purchase your next item.&#8221;<br />\nJennifer Wilson of <a href=\"http://www.createmoremedia.com/\" target=\"_blank\">Create More Media</a></p></blockquote>\n<h2>Earn Loyal Fans</h2>\n<p>Email subscribers can be your VIP club to shower with exclusive deals and gifts. This way, you can foster sales and provide great customer experiences without breaking the bank. </p>\n<blockquote><p>&#8220;We only offer discounts and specials to our newsletter subscribers. We are as generous as possible with [them], both in terms of free offers and in terms of newsletter content. </p>\n<p>&#8220;We give them a free shipping coupon upon sign up and we provide monthly specials and treats only for them, plus we regularly generate content of interest to them. We change it up regularly, to keep things interesting and so subscribers are intrigued to open our emails.&#8221;<br />\nShannon Durfy of <a href=\"www.etsy.com/shop/BumbershootDesigns\" target=\"_blank\">Bumbershoot Designs</a></p></blockquote>\n<h2>Get Others To Support Your Shop</h2>\n<p>As you send emails to your customers over time, their appreciation of your brand will grow, leading to word-of-mouth recommendations. Some of them will tell their friends to buy from you; others will share your products on Facebook, still others may forward those emails to others. You&#8217;ll go from fighting hard for every sale to enjoying the sales your community is bringing you. </p>\n<blockquote><p>&#8220;I just recently started email marketing and so far is has allowed me to reach my customers that are truly interested in my life, my shop updates, and any exciting promotions or giveaways I have going on. </p>\n<p>If you try to rely on Etsy traffic alone, you may miss out on creating relationships with your customers that will ultimately help your business grow.&#8221;<br />\n-Jessica Angel of <a href=\"http://www.etsy.com/shop/ShopOhSoAntsy\" target=\"_blank\">Oh So Antsy</a> </p></blockquote>\n<h2>Create A Powerful Brand Legend</h2>\n<p>Are you a pair of twins? Do you use reclaimed materials you&#8217;ve scavenged yourself? What&#8217;s your brand&#8217;s story? </p>\n<p>Your buyers want to be part of a good story. They want to give gifts with bragging rights. And more and more, they want to support small businesses and local artisans. </p>\n<p>You can share your story with your customers with follow up messages (aka <a href=\"http://www.aweber.com/autoresponders.htm\" target=\"_blank\">autorespondesr</a>) they&#8217;ll get immediately after they purchase. </p>\n<blockquote><p>&#8220;I try to add interesting stuff to my emails, make them fun, perhaps something to look forward to. The emails offer another connection to my customers where they can get to know me better. I&#8217;m excited to have Aweber involved with Etsy so I can easily integrate my fabric art into my marketing campaigns. I don&#8217;t bombard my customers with emails, but I do send enough so they remember my art.&#8221;<br />\n-J.K. Dooley of <a href=\"http://www.jkdooleyart.com/\" target=\"_blank\">J.K. Dooley Art</a>  </p></blockquote>\n<h2>Bring In Other Audiences</h2>\n<p>Advertise the scale of the newsletter to attract strong interviewees or features. They&#8217;re featured, so they&#8217;ll share your newsletter with their readers. Bam, more subscribers. And they&#8217;ll agree to be interviewed for the same reason.</p>\n<p>Tip: Don&#8217;t interview sellers who sell the exact same thing, or you&#8217;ll just split customers. find something related,, or your subscribers won&#8217;t be interested. for ex, if you sell vintage handbags, interview someone who sells vintage scarves.</p>\n<blockquote><p>&#8220;My best advice is that you keep building, every day. Build your email list, your customer base, your exposure, your reputation and your inventory. Each brick you lay is one step closer to more freedom and better quality of life. </p>\n<p>&#8220;You can leap out of bed everyday, excited for what&#8217;s in store! Have faith in yourself, and invest in your vision.&#8221;<br />\n-Lisa Jacobs of <a href=\"http://www.energyshop.etsy.com/\" target=\"_blank\">Energy Shop Jewelry</a> and <a href=\"http://www.marketyourcreativity.com/\"Market Your Creativity</a></a></p></blockquote>\n<h2>Protect Your Budget</h2>\n<p>Email is remarkably more effective than other marketing methods.</p>\n<p>The stats show it: for every $1 invested in email marketing, businesses make <a href=\"http://www.magillreport.com/Email-Remains-ROI-King-Net-Marketing-Set-to-Overtake-DM/\">$40.56 in sales</a>. </p>\n<p>And Etsy sellers tell it:</p>\n<blockquote><p> &#8220;I&#8217;ve tried paid advertising in magazines and didn&#8217;t feel that it was worth the expense.  (Not just for Etsy, of course, but also my online classes and such &#8211; some of which are delivered by AWeber!&#8221;<br />\n- Cathy Johnson of <a href=\"http://www.cathyjohnson.info/\" target=\"_blank\">CathyJohnson.info</a></p></blockquote>\n<h2>Knock Marketing Off Your List &#8211; Fast</h2>\n<p>Remember, while occasional reminders that your shop exists, coupled with some helpful content, can significantly increase your sales, they don&#8217;t have to significantly increase your working hours. </p>\n<p>If you deliver them week after week, or month after month, with content that customers find interesting and helpful, they&#8217;ll be more likely to listen to you when you have a product or service to promote, or one that you developed yourself. </p>\n<blockquote><p>&#8220;When you&#8217;re first starting, don&#8217;t let yourself get overwhelmed when thinking about writing a big fancy newsletter. Just write like you&#8217;re jotting down a short note to one person. Add in a couple snazzy pics of your newest products. Link to your shop. (People tend to click on pictures.) </p>\n<p>&#8220;And send it. Don&#8217;t get caught up in being perfectly edited. It&#8217;s ok to show you&#8217;re human. In fact, I find people prefer human over perfect.&#8221;<br />\nLaura Crist of <a href=\"http://www.etsy.com/shop/janewearjewelry\" target=\"_blank\">Jane Wear Jewelry</a></p></blockquote>\n<h2>And To Make It Even Faster, Get The App</h2>\n<p><img src=\"http://blog-cdn.aweber-static.com/blog/wp-content/uploads/2012/12/NewestGIF.gif\" width=\"288\" height=\"153\" class=\"imageR\" />If you have an Etsy shop, the best way to follow up with emails is through the Etsy-AWeber app. </p>\n<p>Why?</p>\n<p>It automatically invites every customer to subscribe to your emails when they purchase, </p>\n<p><b>and</b></p>\n<p>It lets you drag listings from your shop directly into the emails (see the above image). </p>\n<p>To say nothing of the 2 Etsy-themed templates in the email template gallery you can drag those listings into. </p>\n<p>If you don&#8217;t have it yet, now is a good time to:</p>\n<table cellpadding=\"0\" cellspacing=\"0\" border=\"0\">\n<tr>\n<td>\n<a href=\"https://www.aweber.com/users/apps\" style=\"color: #fff; padding: 5px 15px 5px 15px !important; font-size: 15px; font-weight: bold; line-height: 25px !important; background: url(http://www.aweber.com/blog/wp-content/themes/aweber4/images/sprite-main-blog.png) 0px -340px repeat-x; text-decoration: none; border-radius: 5px; -webkit-border-radius: 5px; -moz-border-radius: 5px; height:20px; margin-right:20px;\">Install the App</a>\n</td>\n<td>\n<a href=\"http://aweber.com/order.htm\" style=\"color: #fff; padding: 5px 15px 5px 15px !important; font-size: 15px; font-weight: bold; line-height: 25px !important; background: url(http://www.aweber.com/blog/wp-content/themes/aweber4/images/sprite-main-blog.png) 0px -340px repeat-x; text-decoration: none; border-radius: 5px; -webkit-border-radius: 5px; -moz-border-radius: 5px; height:20px; \">Get AWeber To Use The App</a>\n</td>\n</tr>\n</table>\n<p></p>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:36:\"http://wellformedweb.org/CommentAPI/\";a:1:{s:10:\"commentRss\";a:1:{i:0;a:5:{s:4:\"data\";s:77:\"http://www.aweber.com/blog/email-marketing/grow-etsy-shop-with-email.htm/feed\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:38:\"http://purl.org/rss/1.0/modules/slash/\";a:1:{s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:1:\"4\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:6;a:6:{s:4:\"data\";s:53:\"\n		\n		\n		\n		\n		\n				\n		\n		\n		\n		\n\n		\n		\n			\n			\n		\n		\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:5:{s:0:\"\";a:7:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:46:\"8 Tools To Help Run Your Business Effortlessly\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:66:\"http://www.aweber.com/blog/email-marketing/2013-business-tools.htm\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:75:\"http://www.aweber.com/blog/email-marketing/2013-business-tools.htm#comments\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Mon, 21 Jan 2013 14:00:39 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:5:{i:0;a:5:{s:4:\"data\";s:15:\"Email Marketing\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:1;a:5:{s:4:\"data\";s:14:\"easy marketing\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:2;a:5:{s:4:\"data\";s:10:\"efficiency\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:3;a:5:{s:4:\"data\";s:8:\"featured\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:4;a:5:{s:4:\"data\";s:9:\"usability\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:35:\"http://www.aweber.com/blog/?p=51163\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:291:\"You&#8217;re a small business owner with too many things to do and too little time to do them in. Wouldn&#8217;t it be great if you could find a way to do things automatically and find more time in your day? Lucky for you, we&#8217;ve found just the apps that can do that and more. Run [...]\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:14:\"Rebekah Henson\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:14576:\"<style type=\"text/css\">\n.floatleft {margin: 0px 20px 0px 0px;\nfloat: left;}\n.floatright {margin: 0px 0px 0px 20px;\nfloat: right;}\n.subhead {font-weight:bold; \nfont-size:17px; \nline-height:20px;\nmargin-top:15px;\nmargin-bottom:0px;\ndisplay:block;}\n</style>\n<p><a href=\"http://blog-cdn.aweber-static.com/blog/wp-content/uploads/2013/01/thumb4.png\"><img src=\"http://blog-cdn.aweber-static.com/blog/wp-content/uploads/2013/01/thumb4.png\" alt=\"\" title=\"thumb\" width=\"200\" height=\"200\" class=\"img-right\" /></a>You&#8217;re a small business owner with too many things to do and too little time to do them in. </p>\n<p>Wouldn&#8217;t it be great if you could find a way to do things automatically and find more time in your day?</p>\n<p>Lucky for you, we&#8217;ve found just the apps that can do that and more. Run your business &#8211; and your life &#8211; more efficiently in 2013 with help from the 8 apps we&#8217;ve rounded up for you:</p>\n<h2 style=\"clear:both;\">Get Organized</h2>\n<p>Organization is key to running any business smoothly &#8211; and saving your sanity. </p>\n<p>Keeping all of your notes, ideas and favorite links in one place makes it easy to access them right when you need them. Storing virtual copies of your business receipts makes it easy to categorize everything at tax time. Tracking all of your finances at-a-glance can save you from a lot of spending headaches.</p>\n<p>These tools will help you keep everything in order:</p>\n<p style=\"clear:both; height:10px;\">\n<div class=\"floatright\"><div id=\"attachment_51516\" class=\"wp-caption alignleft\" style=\"width: 225px\"><a href=\"http://blog-cdn.aweber-static.com/blog/wp-content/uploads/2013/01/evernote.png\"><img src=\"http://blog-cdn.aweber-static.com/blog/wp-content/uploads/2013/01/evernote_thumb.png\" alt=\"\" title=\"evernote\" width=\"215\" height=\"215\" class=\"\" /></a><p class=\"wp-caption-text\"><b>Click to see full-size screenshot.</b></p></div></div>\n<p><span class=\"subhead\"><b><a href=\"http://www.evernote.com\">Evernote</a>: Keep Your Ideas Organized</b></span><br />\n<b>What it is</b>: A virtual notebook for saving anything and everything.<br />\n<b>What it does</b>: Are you a chronic bookmarker, saving links for later? Do you have to-do lists scattered everywhere and Post-It Note reminders all over your workspace? Do you get brilliant ideas while you&#8217;re out somewhere and don&#8217;t have anywhere to jot them down? Evernote saves, stores and organizes all of these for you through virtual notebooks:</p>\n<ul style=\"padding: 0px;\">\n<li style=\"margin: 10px 25px; line-height: 18px;\">Create separate notebooks for different kinds of links you want to save for inspiration or reading later</li>\n<li style=\"margin: 10px 25px; line-height: 18px;\">Make a notebook for content ideas you get while you&#8217;re out.</li>\n<li style=\"margin: 10px 25px; line-height: 18px;\">Snap pictures of your to-do lists and Post-It Note reminders so you&#8217;ll always have them with you.</li>\n</ul>\n<p>Evernote has apps for your computer, smartphone and tablet, and syncs your notes across all of your devices, so you&#8217;ll always have the information you need right at your fingertips.</p>\n<p style=\"clear:both;  height:10px;\">\n<div class=\"floatright\">\n<div id=\"attachment_51517\" class=\"wp-caption alignleft\" style=\"width: 225px\"><a href=\"http://blog-cdn.aweber-static.com/blog/wp-content/uploads/2013/01/shoeboxed.png\"><img src=\"http://blog-cdn.aweber-static.com/blog/wp-content/uploads/2013/01/shoeboxed_thumb.png\" alt=\"\" title=\"shoeboxed\" width=\"215\" height=\"215\" /></a><p class=\"wp-caption-text\"><b>Click to see full-size screenshot.</b></p></div>\n</div>\n<p><span class=\"subhead\"><a href=\"http://www.shoeboxed.com\">Shoeboxed</a>: File All Your Important Papers Online</span></p>\n<p><b>What it is</b>: A virtual filing cabinet for your receipts and other business documents.<br />\n<b>What it does</b>: Saves you from hunting down paper receipts at tax time and gets rid of that big stack of important business papers. Shoeboxed lets you either mail or scan receipts and other documents and organizes them for you in an online account. You can get rid of all that paper, save some drawer and desk space and still have access to everything you need.</p>\n<p style=\"clear:both;  height:10px;\">\n<div class=\"floatright\"><div id=\"attachment_51518\" class=\"wp-caption alignleft\" style=\"width: 225px\"><a href=\"http://blog-cdn.aweber-static.com/blog/wp-content/uploads/2013/01/mint.jpg\"><img src=\"http://blog-cdn.aweber-static.com/blog/wp-content/uploads/2013/01/mint_thumb.png\" alt=\"\" title=\"mint\" width=\"215\" height=\"215\" class=\"size-thumbnail wp-image-51518\" /></a><p class=\"wp-caption-text\"><b> Click to see full-sized screenshot.</b></p></div></div>\n<p><span class=\"subhead\"><b><a href=\"http://www.mint.com\">Mint</a>: Track All Your Finances In One Place</b></span><br />\n<b>What it is</b>: A personal finance and budgeting tool.<br />\n<b>What it does</b>: Mint lets you track exactly where your money is going, set budgets and financial goals, and see all of your bank accounts and credit cards at one glance. Their mobile app makes it easy to check your finances on the go.</p>\n<h2 style=\"clear:right; height:10px;\">Create and Share Content</h2>\n<p>Content creation can be a chore that you don&#8217;t always have time for. Tracking down ideas to write about, including eye-catching images and getting more eyes on your blog posts and emails can take a lot of effort.</p>\n<p>These tools are to help you get inspired and share your content more easily:</p>\n<p style=\"clear:both; height:10px;\">\n<div class=\"floatleft\"><div id=\"attachment_51519\" class=\"wp-caption alignleft\" style=\"width: 225px\"><a href=\"http://blog-cdn.aweber-static.com/blog/wp-content/uploads/2013/01/stumbleupon.png\"><img src=\"http://blog-cdn.aweber-static.com/blog/wp-content/uploads/2013/01/stumbleupon_thumb.png\" alt=\"\" title=\"stumbleupon\" width=\"215\" height=\"215\" class=\"size-thumbnail wp-image-51519\" /></a><p class=\"wp-caption-text\"><b>Click to see full-size screenshot</b></p></div></div>\n<p><span class=\"subhead\"><b><a href=\"http://www.stumbleupon.com\">StumbleUpon</a>: Find Great Sites To Inspire You</b></span><br />\n<b>What it is</b>: A web browser extension that discovers new websites for you in categories you can specify.<br />\n<b>What it does</b>: StumbleUpon is like channel surfing the Internet. You can choose a category to &#8220;stumble,&#8221; and StumbleUpon will show you random sites listed in that category. Try &#8220;stumbling&#8221; categories related to your industry the next time you need a flash of inspiration to see what others are writing about.</p>\n<p style=\"clear:both; height:10px;\">\n<div class=\"floatleft\"><div id=\"attachment_51520\" class=\"wp-caption alignleft\" style=\"width: 225px\"><a href=\"http://blog-cdn.aweber-static.com/blog/wp-content/uploads/2013/01/pixlr.png\"><img src=\"http://blog-cdn.aweber-static.com/blog/wp-content/uploads/2013/01/pixlr_thumb.png\" alt=\"\" title=\"pixlr\" width=\"215\" height=\"215\" class=\"size-thumbnail wp-image-51520\" /></a><p class=\"wp-caption-text\"><b>Click to see full-size screenshot.</b></p></div></div>\n<p><span class=\"subhead\"><b><a href=\"http://www.pixlr.com\">Pixlr</a>: Edit Photos On The Fly</b></span><br />\n<b>What it is</b>: A suite of online image editing tools<br />\n<b>What it does</b>: If you need to jazz up an image for a blog post or an email, Pixlr has you covered. The site offers a full-featured editor that&#8217;s similar to Photoshop, a more basic editor for making simple adjustments, and a &#8220;fun&#8221; editor for adding Instagram-like effects to your images. Pixlr also makes their online editors available as apps for Android, iPhone and iPad, so you can edit photos when you&#8217;re away from home, too.</p>\n<p style=\"clear:both; height:10px;\">\n<div class=\"floatleft\"><div id=\"attachment_51521\" class=\"wp-caption alignleft\" style=\"width: 225px\"><a href=\"http://blog-cdn.aweber-static.com/blog/wp-content/uploads/2013/01/clicktotweet.png\"><img src=\"http://blog-cdn.aweber-static.com/blog/wp-content/uploads/2013/01/clicktotweet_thumb.png\" alt=\"\" title=\"clicktotweet\" width=\"215\" height=\"215\" class=\"size-thumbnail wp-image-51521\" /></a><p class=\"wp-caption-text\"><b>Click to see full-size screenshot.</b></p></div></div>\n<p><span class=\"subhead\"><b><a href=\"http://www.clicktotweet.com\">Click to Tweet</a>: Get Others Tweeting For You</b></span></p>\n<p><b>What it is</b>: A tweet generator that makes it easy for other people to share your content on Twitter.<br />\n<b>What it does</b>: Click to Tweet lets you write a tweet for other people to share. You write a blog post with some tweetable stats or quotes. You want them shared on Twitter. Use Click to Tweet to write out what you want the tweet to say &#8211; with a link back to your blog post &#8211; and copy and paste the link they provide right into your post. Anyone who clicks the link gets redirected to their own Twitter account with your pre-written tweet ready to send. </p>\n<h2 style=\"clear:both;\">Automate To Save Time</h2>\n<p>While organization is the key to running your business smoothly, automation makes it run effortlessly. </p>\n<p>The more things you can schedule in advance to happen automatically, the more time you can save and focus on other areas of your business.</p>\n<p>These are tools you can use to stay active on Pinterest and share things between different online accounts with hardly any effort on your part:</p>\n<p style=\"clear:both; height:10px;\">\n<div class=\"floatright\"><div id=\"attachment_51522\" class=\"wp-caption alignleft\" style=\"width: 225px\"><a href=\"http://blog-cdn.aweber-static.com/blog/wp-content/uploads/2013/01/pingraphy.png\"><img src=\"http://blog-cdn.aweber-static.com/blog/wp-content/uploads/2013/01/pingraphy_thumb3.png\" alt=\"\" title=\"pingraphy\" width=\"215\" height=\"215\" class=\"size-thumbnail wp-image-51522\" /></a><p class=\"wp-caption-text\"><b>Click to see full-size screenshot.</b></p></div></div>\n<p><span class=\"subhead\"><b><a href=\"http://www.pingraphy.com\">Pingraphy</a>: Schedule Pins In Advance</b></span><br />\n<b>What it is</b>: A web app to preschedule Pinterest posts.<br />\n<b>What it does</b>: Pingraphy is like Hootsuite for Pinterest. You can schedule pins in advance to keep your Pinterest presence active without falling into the time suck and distraction that Pinterest can sometimes create.</p>\n<p style=\"clear:both; height:10px;\">\n<div class=\"floatright\"><div id=\"attachment_51523\" class=\"wp-caption alignleft\" style=\"width: 225px\"><a href=\"http://blog-cdn.aweber-static.com/blog/wp-content/uploads/2013/01/ifttt.png\"><img src=\"http://blog-cdn.aweber-static.com/blog/wp-content/uploads/2013/01/ifttt_thumb.png\" alt=\"\" title=\"ifttt\" width=\"215\" height=\"215\" class=\"size-thumbnail wp-image-51523\" /></a><p class=\"wp-caption-text\"><b> Click to see full-size screenshot.</b></p></div></div>\n<p><span class=\"subhead\"><b><a href=\"http://www.ifttt.com\">IFTTT</a>: Automate Smaller Tasks</b></span><br />\n<b>What it is</b>: An online app that can automate almost anything.<br />\n<b>What it does</b>: IFTTT (short for &#8220;If This Then That&#8221;) connects your online services together to automate some of the smaller things you do throughout the day. Have images with a certain hashtag from your personal Instagram account post to your business&#8217;s Facebook page. &#8220;Star&#8221; articles in Google Reader and have them autopost to Hootsuite. Save important events from your calendar to Evernote. IFTTT can save you a lot of time on little tasks.</p>\n<p style=\"clear:both; height:10px;\">\n<h2 style=\"clear:right;\">Save Time With Your Email Marketing, Too</h2>\n<p>Email marketing is highly profitable tactic for marketing your business. [link to ROI stat] But if you&#8217;re both the owner and marketer for your business, finding time to create messages can be a challenge.</p>\n<p>Luckily, AWeber has two tools that automate your email marketing, saving you time while keeping you in touch with your customers:</p>\n<p style=\"clear:both; height:10px;\">\n<div class=\"floatleft\"><div id=\"attachment_51524\" class=\"wp-caption alignleft\" style=\"width: 225px\"><a href=\"http://blog-cdn.aweber-static.com/blog/wp-content/uploads/2013/01/followup-schedule.png\"><img src=\"http://blog-cdn.aweber-static.com/blog/wp-content/uploads/2013/01/followup-schedule_thumb.png\" alt=\"\" title=\"followup schedule\" width=\"215\" height=\"215\" class=\"size-thumbnail wp-image-51524\" /></a><p class=\"wp-caption-text\"><b>Click to see full-size screenshot.</b></p></div></div>\n<p><span class=\"subhead\"><b><a href=\"http://www.aweber.com/autoresponders.htm\">Follow Up Emails</a>: Send Emails Automatically</b></span><br />\n<b>What they are</b>: A series of emails that you can write in advance to send automatically when a new customer joins your email list.<br />\n<b>What they do</b>: Follow up emails save you time by sending emails to your subscribers automatically. You can write as many emails as you want in advance and schedule them to send at different intervals &#8211; daily, weekly, even monthly if you want. Follow ups let you stay in touch with customers at a point where their interest in you is at its highest, and continue following up with less effort through emails that send themselves.</p>\n<p style=\"clear:both; height:10px;\">\n<div class=\"floatleft\" style=\"height:300px;\"><div id=\"attachment_51525\" class=\"wp-caption alignleft\" style=\"width: 225px\"><a href=\"http://blog-cdn.aweber-static.com/blog/wp-content/uploads/2013/01/blog-broadcas.png\"><img src=\"http://blog-cdn.aweber-static.com/blog/wp-content/uploads/2013/01/blog-broadcas_thumb.png\" alt=\"\" title=\"blog broadcas\" width=\"215\" height=\"215\" class=\"size-thumbnail wp-image-51525\" /></a><p class=\"wp-caption-text\"><b>Click to see full-size screenshot.</b></p></div></div>\n<p><span class=\"subhead\"><b><a href=\"http://www.aweber.com/blog-newsletters.htm\">Instant Blog Newsletters</a>: Turn Blog Posts Into No-Fuss Newsletters</b></span></p>\n<p><b>What they are</b>: Emails that send every time you publish a new blog post.<br />\n<b>What they do</b>: Blog broadcasts are another great time-saving feature. A new email gets created every time you publish a new blog post, which you can schedule to send to your readers instantly or as a weekly digest. Once you decide how frequently to email your blog posts, your messages will send themselves automatically to all the readers on your list. So much easier than duplicating posts from your blog on your own! </p>\n<p>What are some other ways that you save time and keep your business organized? Share with us in the comments!</p>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:36:\"http://wellformedweb.org/CommentAPI/\";a:1:{s:10:\"commentRss\";a:1:{i:0;a:5:{s:4:\"data\";s:71:\"http://www.aweber.com/blog/email-marketing/2013-business-tools.htm/feed\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:38:\"http://purl.org/rss/1.0/modules/slash/\";a:1:{s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:1:\"9\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:7;a:6:{s:4:\"data\";s:53:\"\n		\n		\n		\n		\n		\n				\n		\n		\n		\n		\n\n		\n		\n			\n			\n		\n		\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:5:{s:0:\"\";a:7:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:51:\"How To Meet Your 2013 Marketing Resolutions: Part 3\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:70:\"http://www.aweber.com/blog/email-marketing/resolutions-2013-part-3.htm\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:79:\"http://www.aweber.com/blog/email-marketing/resolutions-2013-part-3.htm#comments\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Thu, 17 Jan 2013 14:00:33 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:5:{i:0;a:5:{s:4:\"data\";s:15:\"Email Marketing\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:1;a:5:{s:4:\"data\";s:14:\"call to action\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:2;a:5:{s:4:\"data\";s:18:\"email optimization\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:3;a:5:{s:4:\"data\";s:8:\"strategy\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:4;a:5:{s:4:\"data\";s:12:\"subject line\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:35:\"http://www.aweber.com/blog/?p=50146\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:350:\"Perhaps you&#8217;re good with at managing your time and getting emails out to subscribers. Maybe you&#8217;re even happy with the number of new subscribers coming in. If that&#8217;s true, your 2013 email marketing goals might focus more on making your emails more effective. (If that&#8217;s not true, learn how to manage your time and emails [...]\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:15:\"Crystal Gouldey\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:8718:\"<p><img src=\"http://blog-cdn.aweber-static.com/blog/wp-content/uploads/2012/12/resolutions3.png\" alt=\"\" title=\"resolutions3\" width=\"200\" height=\"200\" class=\"img-right\" />Perhaps you&#8217;re good with at managing your time and getting emails out to subscribers. Maybe you&#8217;re even happy with the number of new subscribers coming in. If that&#8217;s true, your 2013 email marketing goals might focus more on making your emails more effective. </p>\n<p>(If that&#8217;s not true, learn how to manage your time and emails better <a href=\"http://www.aweber.com/blog/email-marketing/2013-resolutions-part-1.htm\">here</a> and how to attract more subscribers <a href=\"http://www.aweber.com/blog/email-marketing/resolutions-2013-part-2.htm\">here</a>.)</p>\n<p>Effective emails bring results you want, such as more sales. In order to determine if an email is effective or not, look at your reports. We&#8217;ll discuss what you can learn from these reports and how you can improve them to make 2013 your best year yet.</p>\n<h2>Why Reports Matter</h2>\n<p>Most email marketing service providers keep detailed reports on how your messages perform. You can see how many people opened your message and clicked on links, and whether those clicks brought you traffic, sales, downloads or unsubscribes.</p>\n<p>Your <a href=\"https://help.aweber.com/entries/21749071-how-do-i-see-who-has-opened-my-message\">open rate</a> is important; it lets you know how many people opened your message out of the total you sent it to. In order for the subscriber to click a link to purchase your product or visit your website, they first have to open the email. </p>\n<p>Once a subscriber has opened your message, you&#8217;ll want them to read and take action. Whether it&#8217;s a product your selling, an article you posted or a download you&#8217;re sharing, you&#8217;ll need them to click on something. <a href=\"https://help.aweber.com/entries/21697656-how-do-i-track-click-throughs-on-links-in-my-messages\">Click-through rates</a> can tell you what happened after a subscriber opened your message.</p>\n<p>Some email service providers let you set up advanced <a href=\"https://help.aweber.com/entries/21759506-how-do-i-install-email-web-analytics\">analytics</a> to track where subscribers go on your website, and what they <a href=\"https://help.aweber.com/entries/21743291-how-do-i-set-up-sales-tracking\">purchase</a> or <a href=\"https://help.aweber.com/entries/21775818-how-do-i-track-downloads-from-my-web-site\">download</a>. If you have specific goals for your email campaign (more sales, more traffic), make sure you set this up so it&#8217;s easier for you to track progress throughout the year. </p>\n<p>And last but not least, you should be able to see how many people clicked to unsubscribe from your emails. Keeping track of this can tell you what content people appreciate and what turns them away.</p>\n<blockquote><p>If you have the time, you should think about calculating another stat: the click-through rate on the number of people who opened your message. This can be done by dividing the number of people who clicked by the number of people who opened your message. This will give you a more accurate idea on how your messages are performing.</p></blockquote>\n<h2> So What Do I Have To Do? </h2>\n<p>Here&#8217;s what you need to work on in order to get the results you want:</p>\n<ul style=\"padding: 0px;\">\n<div style=\"float: right; width: 260px; margin: 23px 5px 10px 35px;\">\n<div style=\"float: left; font-family: Times New Roman, Serif; font-size: 125px; color: #2D9CD4; margin: -23px 10px 120px 0px; padding: 0px;\">&ldquo;</div>\n<div style=\"font-size: 22px; font-family: Georgia, Serif; font-style: italic; line-height: 27px;\">A good way to think about it is this: can you summarize the benefits of your email in one short sentence? That&#8217;s your subject line.</div>\n</div>\n<li style=\"margin: 10px 25px; line-height: 18px;\">The subject line &#8211; most likely the direct reason whether or not someone will open your message. The subject needs to catch your subscribers&#8217; attention <a href=\"http://www.aweber.com/blog/email-marketing/the-subject-line-strategy-that-gets-541-more-response.htm\">while also communicating what&#8217;s in the message</a>. Some businesses accomplish this by asking a question, offering a solution to a common problem or offering to teach something.\n<p>You should test your subject lines to find what works best for your audience. Sometimes the <a href=\"http://www.aweber.com/blog/email-marketing/why-should-you-split-test-email-subject-lines.htm\">results may surprise you</a>.</li>\n<li style=\"margin: 10px 25px; line-height: 18px;\">Who the emails are from &#8211; this will also get noticed immediately. The key is to stay consistent. If that means having the email come from a business name instead of an individual&#8217;s name, that&#8217;s better than switching the from name frequently.\n<p>You should also consider the <a href=\"http://www.aweber.com/blog/email-marketing/from-line-length.htm\">length of your from line</a>. Email clients have different display lengths, so keep that in mind when you&#8217;re picking the name to display.</li>\n<div style=\"float: right; width: 260px; margin: 23px 5px 10px 35px;\">\n<div style=\"float: left; font-family: Times New Roman, Serif; font-size: 125px; color: #2D9CD4; margin: -23px 10px 60px 0px; padding: 0px;\">&ldquo;</div>\n<div style=\"font-size: 22px; font-family: Georgia, Serif; font-style: italic; line-height: 27px;\">Remember to continue to test everything throughout the year and build on what you learn from each test. </div>\n</div>\n<li style=\"margin: 10px 25px; line-height: 18px;\">Time the email goes out &#8211; this is a tricky one, as different businesses often report different results with regards to when readers open emails. For instance, <a href=\"http://www.mediapost.com/publications/article/186800/best-send-times.html#axzz2DjmtaH00\">this article</a> reports that people are more likely to engage with emails between 8 and 10 in the morning and 3 to 4 in the afternoon. As for AWeber, we&#8217;ve found our own campaigns are best sent between 2 and 3 in the afternoon instead of 9 and 10 in the morning. </li>\n<li style=\"margin: 10px 25px; line-height: 18px;\">User experience &#8211; what&#8217;s the initial reaction when opening your message? Is the email visually appealing? Do subscribers know what you want them to do? These are all questions you need to ask about your email.\n<p>How you <a href=\"http://www.aweber.com/blog/email-marketing/better-email-experience.htm\">present your content</a> is just as important as the content itself &#8211; if subscribers get a headache just looking at your email, it won&#8217;t matter how good the information is. </li>\n<li style=\"margin: 10px 25px; line-height: 18px;\">Images vs. text &#8211; and speaking of visually appealing, should you include images or stick to just text? <a href=\"http://www.clickz.com/clickz/column/2195041/consumer-email-behavior-using-images-in-email-marketing\">More than half of people surveyed</a> said they will turn on images in their inbox, so people seem to appreciate a break in the plain text monotony.\n<p>Not sure how to <a href=\"http://www.aweber.com/blog/email-marketing/are-you-using-images-effectively.htm\">use images effectively</a>? Get some <a href=\"http://www.aweber.com/blog/email-marketing/photos-in-email-get-more-subscriber-action.htm\">inspiration from other businesses</a>. </li>\n<li style=\"margin: 10px 25px; line-height: 18px;\">The link, button or whatever it is you want clicked &#8211; it&#8217;s not as simple as sticking a link in an email. You have to draw attention to your links (or buttons and other images). Often times this requires some crafty copywriting. You don&#8217;t have to be a professional copywriter in order to write good calls to action, but it might take practice and <a href=\"http://www.marketingexperiments.com/blog/research-topics/copywriting-research-topics/call-to-action-optimization-questions.html\">some expert tips</a>. </li>\n</ul>\n<blockquote><p><em>A word on expectations</em>: Subject lines, from lines, send times and your email design certainly have an impact on your opens, but <a href=\"http://www.aweber.com/blog/email-marketing/expectations-over-time.htm\">meeting subscribers&#8217; expectations</a> will also have an impact. Make sure you&#8217;re sending subscribers the content you promised at sign-up. </p></blockquote>\n<h2>No Excuses This Year</h2>\n<p>Now that you have a plan, you&#8217;ll be on your way to making 2013 a successful year for your email marketing efforts.</p>\n<p>If you have other suggestions for keeping marketing resolutions on track, please share them below.</p>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:36:\"http://wellformedweb.org/CommentAPI/\";a:1:{s:10:\"commentRss\";a:1:{i:0;a:5:{s:4:\"data\";s:75:\"http://www.aweber.com/blog/email-marketing/resolutions-2013-part-3.htm/feed\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:38:\"http://purl.org/rss/1.0/modules/slash/\";a:1:{s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:1:\"4\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:8;a:6:{s:4:\"data\";s:56:\"\n		\n		\n		\n		\n		\n				\n		\n		\n		\n		\n		\n\n		\n		\n			\n			\n		\n		\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:5:{s:0:\"\";a:7:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:51:\"How To Meet Your 2013 Marketing Resolutions: Part 2\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:70:\"http://www.aweber.com/blog/email-marketing/resolutions-2013-part-2.htm\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:79:\"http://www.aweber.com/blog/email-marketing/resolutions-2013-part-2.htm#comments\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Tue, 15 Jan 2013 14:23:38 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:6:{i:0;a:5:{s:4:\"data\";s:15:\"Email Marketing\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:1;a:5:{s:4:\"data\";s:13:\"list building\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:2;a:5:{s:4:\"data\";s:17:\"offline marketing\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:3;a:5:{s:4:\"data\";s:12:\"optimization\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:4;a:5:{s:4:\"data\";s:12:\"social media\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:5;a:5:{s:4:\"data\";s:8:\"strategy\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:35:\"http://www.aweber.com/blog/?p=50068\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:296:\"You want to see your list of subscribers grow. But does your growth rate look like this? A flat line is better than a declining one, but every business owner wants to see their growth going UP. And maybe for 2013, you&#8217;ve vowed that you will do something to make sure that you will see [...]\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:15:\"Crystal Gouldey\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:8802:\"<style>\n.imageC {border: 1px solid #999;\n-webkit-box-shadow: 1px 1px 10px rgba(0,0,0,0.50);\n-moz-box-shadow: 1px 1px 10px rgba(0,0,0,0.50);\nbox-shadow: 1px 1px 10px rgba(0,0,0,0.50);\nmargin: 20px 5px 20px 5px;}\n</style>\n<p>You want to see your list of subscribers grow. But does your growth rate look like this?</p>\n<p><center><img src=\"http://blog-cdn.aweber-static.com/blog/wp-content/uploads/2012/11/flat-graph.png\" alt=\"\" title=\"flat graph\" width=\"519\" height=\"336\" class=\"imageC\" /></center></p>\n<p>A flat line is better than a declining one, but every business owner wants to see their growth going UP. And maybe for 2013, you&#8217;ve vowed that you will do something to make sure that you will see growth throughout the year. Now you need a plan. Here it is:</p>\n<h2>1. Check Your Sign Up Forms</h2>\n<p>The first thing you should do (yes, in January) is work on your online signup process. Most email marketing service providers will show you how your sign up form is performing. It might look something like this:</p>\n<p><center><img src=\"http://blog-cdn.aweber-static.com/blog/wp-content/uploads/2012/11/stats.png\" alt=\"\" title=\"stats\" width=\"565\" height=\"64\" class=\"imageC\" /></center></p>\n<p>What you should focus on is the number of people signing up based on unique views. Total views will include people that have returned to your site (which you want), but unique views will count each person once. This will tell you how people react to your form, and the number that subscribed/number of people who see the form is your conversion rate. In the image above, that&#8217;s the S/UD column. </p>\n<p>Keep in mind, most conversion rates on websites are pretty low. If your rate is greater than 10%, you might want to skip ahead. </p>\n<p><strong>If you need to improve your conversion rate&#8230;</strong> </p>\n<p>Split test your sign up forms. Split testing provides a means of comparing two or more unique strategies for opt-in forms, side by side, in a controlled experiment. The idea is you&#8217;ll be able to find what your form should look like and say in order to bring you the most conversions possible. If you don&#8217;t test, you won&#8217;t know.</p>\n<p>By testing and then analyzing results, you can get a better understanding of what your website visitors and subscribers respond best to. </p>\n<p>And it&#8217;s not always about finding the right color or words that attract the most people. It also involves learning what problems are preventing people from signing up. Are you asking too many questions? Is the form easy to access? Testing possible pain points will let you know if your sign up form is living up to its fullest potential. </p>\n<p>Check out this <a href=\"http://www.aweber.com/blog/guides/split-testing-your-web-forms/\">guide to split testing</a> and get started.</p>\n<p><strong>If your conversion rate is high, but your subscriber growth is low&#8230;</strong> </p>\n<p>Your sign up form is doing its job, but people may have trouble finding the form on your page. You can try:</p>\n<ul ?style=\"padding: 0px;\">\n<li style=\"margin: 10px 25px; line-height: 18px;\">Adding a pop-up form to supplement the form you already have stuck on the page. <a href=\"http://www.aweber.com/blog/case-studies/1000-percent-increase-in-opt-ins.htm\">These forms tend to outperform</a> the ones you see stuck on the page. You can play with the settings so the form will come up only once per person, every time or every x number of days.</li>\n<li style=\"margin: 10px 25px; line-height: 18px;\">Changing the location of your form. If your form is at the bottom of the page, try moving it to the top. Or if you have the form on your &#8220;contact us&#8221; page, try moving it to the homepage. </li>\n<li style=\"margin: 10px 25px; line-height: 18px;\">Adding additional forms on other pages of your site. Along the same lines, try adding forms to multiple pages of your site for maximum exposure. </li>\n</ul>\n<p>Testing and experimenting with location isn&#8217;t a one-off task. You should continue to fine-tune your sign up forms throughout the year. Make time once a month to look at your stats and figure out some tests for the next month.</p>\n<p>Your sign up form plays a huge role in your growth rate, but it&#8217;s not the only factor&#8230;</p>\n<h2>2. Seize Offline Opportunities For Growth</h2>\n<p>Once you&#8217;ve worked out a plan for making your forms better, it&#8217;s time to look at your offline efforts. Do you have a store or office that people visit? These visitors can become subscribers, so think about all your offline interactions and how you can get subscribers out of them. </p>\n<p>You can have a sign up sheet available for people to fill out, such as this one:</p>\n<p><center><a href=\"http://blog-cdn.aweber-static.com/blog/wp-content/uploads/2012/11/michaels.png\"><img src=\"http://blog-cdn.aweber-static.com/blog/wp-content/uploads/2012/11/michaels.png\" alt=\"\" title=\"michaels\" width=\"527\" height=\"482\" class=\"imageC\" /></a></center></p>\n<p>You can hand out cards like this:</p>\n<p><center><img src=\"http://blog-cdn.aweber-static.com/blog/wp-content/uploads/2012/11/avis-e1354288926773.png\" alt=\"\" title=\"avis\" width=\"550\" height=\"347\" class=\"imageC\" /></center></p>\n<p>Or you can use the <a href=\"http://www.aweber.com/blog/email-marketing/collect-subscriptions-in-your-store.htm\">OnSpot Social app</a> on your iPad to collect subscribers:</p>\n<p><center><a href=\"http://blog-cdn.aweber-static.com/blog/wp-content/uploads/2012/11/Tablox11.jpg\"><img src=\"http://blog-cdn.aweber-static.com/blog/wp-content/uploads/2012/11/Tablox11-e1354288952242.jpg\" alt=\"\" title=\"Tablox1\" width=\"550\" height=\"412\" class=\"imageC\" /></a></center></p>\n<p>These suggestions don&#8217;t only apply to permanent locations; if you travel to conferences and trade shows you can also collect subscriber information. Just make sure you are only adding people who <a href=\"http://www.aweber.com/permission-email-marketing.htm\">specifically requested to be added</a> to your email list.</p>\n<h2>3. Encourage Social Media Followers To Subscribe</h2>\n<p><a href=\"http://www.convinceandconvert.com/the-social-habit/11-shocking-new-social-media-statistics-in-america/\">Over half of Americans have a profile</a> on a social media site. Because of this, most businesses know they should get on social media as well. And they do: <a href=\"http://www.forbes.com/sites/moneywisewomen/2012/08/08/the-developing-role-of-social-media-in-the-modern-business-world/\">94% of all businesses with a marketing department use social media.</a> </p>\n<p>Social media platforms are another place to collect email subscribers, and another area you want to focus on right away. You can:</p>\n<ul style=\"padding: 0px;\">\n<li style=\"margin: 10px 25px; line-height: 18px;\">Get people to sign up on <a href=\"http://facebook.com\">Facebook</a>. Most email service providers will allow you to put up a <a href=\"http://www.aweber.com/blog/new-features/facebook-registration-for-your-web-forms.htm\">form on Facebook</a>, and that form will live in one of your tabs. You can also use an app such as <a href=\"http://www.aweber.com/blog/email-marketing/grosocial-and-grow-your-email-list-too.htm\">GroSocial</a>, which allows you to set up custom tabs, one of which helps you to turn likes into subscribers. </li>\n<li style=\"margin: 10px 25px; line-height: 18px;\">Use <a href=\"http://pinterest.com\">Pinterest</a> to show off your <a href=\"http://www.aweber.com/blog/email-marketing/hide-content-behind-email-sign-up.htm\">&#8220;gated&#8221; content</a>. Some Pinterest users have set it up so their pinned content (covers, art, crafts, downloadables, etc.) takes people who click on it to a page that requires an email sign up. Keep in mind that you must give them access to what you promised if you use this method. </li>\n<li style=\"margin: 10px 25px; line-height: 18px;\">Mention and link to your email list on sites like <a href=\"http://twitter.com\">Twitter</a>. You can easily pass along the link to your website or sign up page and tell people why they should sign up to your list. </li>\n</ul>\n<p>Make sure you check back regularly throughout the year and push your email campaign to your social media followers.</p>\n<blockquote><p>Want more options for collecting subscriber information? There are many apps out there for shopping carts, social media, CRMs, etc. that work with email marketing services. If you&#8217;re an AWeber user, check out your options <a href=\"https://www.aweber.com/users/apps\">here</a>. </p></blockquote>\n<h2>Next Up: Improving Your Messages</h2>\n<p>Are people reading your emails? And if so, are they then clicking on your links? We&#8217;ll look at how to determine how your emails are doing and what you can do to improve. Sign up for email updates below so you don&#8217;t miss out. </p>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:36:\"http://wellformedweb.org/CommentAPI/\";a:1:{s:10:\"commentRss\";a:1:{i:0;a:5:{s:4:\"data\";s:75:\"http://www.aweber.com/blog/email-marketing/resolutions-2013-part-2.htm/feed\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:38:\"http://purl.org/rss/1.0/modules/slash/\";a:1:{s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:1:\"8\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:9;a:6:{s:4:\"data\";s:53:\"\n		\n		\n		\n		\n		\n				\n		\n		\n		\n		\n\n		\n		\n			\n			\n		\n		\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:5:{s:0:\"\";a:7:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:51:\"How To Meet Your 2013 Marketing Resolutions: Part 1\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:75:\"http://www.aweber.com/blog/email-marketing/2013-marketing-resolutions-1.htm\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:84:\"http://www.aweber.com/blog/email-marketing/2013-marketing-resolutions-1.htm#comments\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Mon, 14 Jan 2013 14:23:01 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:5:{i:0;a:5:{s:4:\"data\";s:15:\"Email Marketing\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:1;a:5:{s:4:\"data\";s:14:\"autoresponders\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:2;a:5:{s:4:\"data\";s:16:\"blog newsletters\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:3;a:5:{s:4:\"data\";s:14:\"easy marketing\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:4;a:5:{s:4:\"data\";s:12:\"rss to email\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:35:\"http://www.aweber.com/blog/?p=49733\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:312:\"Flashback to January 2012: part of your New Year&#8217;s resolutions was to improve your email marketing. For the first few days, you eagerly got up earlier, made yourself some coffee and got to work. Then you got up a little later or focused on a different aspect of your business, and before you knew it, [...]\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:15:\"Crystal Gouldey\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:6322:\"<p><img src=\"http://blog-cdn.aweber-static.com/blog/wp-content/uploads/2013/01/resolutions1v2.png\" alt=\"\" title=\"resolutions\" width=\"200\" height=\"200\" class=\"img-right\" />Flashback to January 2012: part of your New Year&#8217;s resolutions was to improve your <a title=\"Email Marketing by AWeber\" href=\"http://www.aweber.com\">email marketing</a>. For the first few days, you eagerly got up earlier, made yourself some coffee and got to work. Then you got up a little later or focused on a different aspect of your business, and before you knew it, email had made its way to the back burner again. </p>\n<p>Maybe you had lofty goals to achieve high click through and open rates, increase conversions and get more sales. Or maybe you just wanted to <a href=\"http://www.aweber.com/blog/email-marketing/restart-email-campaign.htm\">email subscribers more often</a>.</p>\n<p>This year, we&#8217;ve got your back. In this 3-part series, we&#8217;ll cover what you need to do to stick to your resolutions this year. Let&#8217;s start with how to make sure you email subscribers as often as you want. </p>\n<h2>When You&#8217;re Just Getting Started&#8230;</h2>\n<blockquote><p>The scene: Excited about getting started with your email marketing, you set up a sign up form on your site. You&#8217;re even more excited when you notice a lot of visitors are signing up. You make a mental note to send a new email out soon to keep these newly interested subscribers engaged. Days pass by with no emails and subscribers lose interest. You need to find a permanent solution to keep new subscribers engaged with your business.\n</p></blockquote>\n<p>The fix: <a href=\"http://www.aweber.com/autoresponders.htm\">autoresponders</a>, or follow up messages. </p>\n<p>These messages can be set to go out at the intervals you choose. You can sit down for a few hours and create several of these messages, then set up a schedule. Most business owners use the first message as a welcome for subscribers. The second one might go out the next day, the third a few days after that, the fourth a week after that and so on. </p>\n<p>Most follow up sequences cover a relatively long time period; it&#8217;s not uncommon for business owners to have a couple months worth in place. </p>\n<p>Here are a few businesses that have found success using follow up messages:</p>\n<ul style=\"padding: 0px;\">\n<li style=\"margin: 10px 25px; line-height: 18px;\"><a href=\"http://www.aweber.com/blog/case-studies/why-hockey-strongs-email-subscribers-keep-coming-back-for-more.htm\">Hockey Strong&#8217;s follow up campaign</a> outperforms their newsletters</li>\n<li style=\"margin: 10px 25px; line-height: 18px;\"><a href=\"http://www.aweber.com/blog/email-marketing/how-one-organization-connected-with-their-audience-through-email.htm\">The University of Sussex started a successful follow up series</a> for new students</li>\n<li style=\"margin: 10px 25px; line-height: 18px;\"><a href=\"http://www.aweber.com/blog/email-marketing/customer-spotlight-hawaiian-isles-helpful-emails.htm\">Hawaiian Isles shares 27 helpful emails</a> over a month</li>\n</ul>\n<h2>When You Blog&#8230;</h2>\n<blockquote><p>The scene: It&#8217;s midnight, and you just finished a blog post. You know your subscribers want to be updated when you have a new post, but it&#8217;s late and you don&#8217;t have time to create an email for it right now. Or the next night. Or the next&#8230;\n</p></blockquote>\n<p>The fix: Most email service providers can also connect with your blog and send out your blog posts as emails without you doing a thing. <a href=\"http://www.aweber.com/blog-newsletters.htm\">This feature</a> is great for busy business owners. </p>\n<p>Some businesses will create a separate list for blog subscribers, while others let subscribers know at sign up that emails will include recent blog posts. Most email marketing services let you set up how often to send these blog emails, so if you choose once a week, that email will include all the posts you put up in the last week.</p>\n<p>Writer&#8217;s block? Allow for guest authors to write for you, it&#8217;s a good way to network with others in your industry. You can also create <a href=\"http://www.aweber.com/blog/email-marketing/9-ways-to-get-to-know-subscribers-better.htm\">round-up posts like this one</a> of popular topics you&#8217;ve talked about before. </p>\n<h2>When You Can&#8217;t Find The Time&#8230;</h2>\n<blockquote><p>The scene: Your business relies on timely announcements. Right now you need to let subscribers know about a product you&#8217;re about to launch. You quickly become flustered and frustrated when you realize how hard it is to throw these emails together last minute.</p></blockquote>\n<p>The fix: If you look at last year, you might find that lack of time or a plan was the biggest issue. Your email service provider can only go so far, so something has to be done to ensure subscribers are getting the emails they signed up for year-round.</p>\n<p>At the start of 2013, when you&#8217;re fresh and energized about the New Year&#8217;s resolutions, sit down and plan out your content for a year. Giving yourself a schedule to stick to will make it much harder to skip deadlines than if you force yourself to sit down and create an email from scratch. </p>\n<p>You should also keep track of where most of your time goes. You might be surprised to learn that you aren&#8217;t spending it in the areas that matter most, so keeping a diary can help you locate time-suckers.</p>\n<p>These tools can also help:</p>\n<ul style=\"padding: 0px;\">\n<li style=\"margin: 10px 25px; line-height: 18px;\"><a href=\"http://www.google.com/calendar/\">Google Calendar</a> or <a href=\"http://drive.google.com\">Drive</a> &#8211; Google has lots of free tools like these to use, great for keeping everything organized.</li>\n<li style=\"margin: 10px 25px; line-height: 18px;\"><a href=\"http://www.rescuetime.com\">Rescue Time</a> &#8211; A service that tracks your online activity and helps you spot when and where you become inefficient.</li>\n</ul>\n<h2>Next Up: Grow Your List</h2>\n<p>Have you checked out how well your web forms are converting? Has subscriber growth been stagnant? The next post will cover what you should do to keep your list growing throughout the year. Sign up to our email list below to make sure you don&#8217;t miss it. </p>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:36:\"http://wellformedweb.org/CommentAPI/\";a:1:{s:10:\"commentRss\";a:1:{i:0;a:5:{s:4:\"data\";s:80:\"http://www.aweber.com/blog/email-marketing/2013-marketing-resolutions-1.htm/feed\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:38:\"http://purl.org/rss/1.0/modules/slash/\";a:1:{s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:1:\"2\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}}}s:27:\"http://www.w3.org/2005/Atom\";a:1:{s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:1:{s:0:\"\";a:3:{s:4:\"href\";s:31:\"http://www.aweber.com/blog/feed\";s:3:\"rel\";s:4:\"self\";s:4:\"type\";s:19:\"application/rss+xml\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:44:\"http://purl.org/rss/1.0/modules/syndication/\";a:2:{s:12:\"updatePeriod\";a:1:{i:0;a:5:{s:4:\"data\";s:6:\"hourly\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:15:\"updateFrequency\";a:1:{i:0;a:5:{s:4:\"data\";s:1:\"1\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:42:\"http://www.itunes.com/dtds/podcast-1.0.dtd\";a:8:{s:7:\"summary\";a:1:{i:0;a:5:{s:4:\"data\";s:161:\"Learn how to grow your business\' sales and profits via permission-based email marketing. 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