[caption id="attachment_124" align="alignnone" width="300" caption="Alabamboo Bike Lab"]<a href="http://www.bicyclelaboratory.org/index.php?/alabamboo/"><img class="size-medium wp-image-124" title="bamboobicycle" src="http://wefirstbranding.com/wp-content/uploads/2011/02/bamboobicycle-300x198.jpg" alt="" width="300" height="198" /></a>[/caption]

As <a href="http://www.good.is/post/alex-bogusky-john-bielenberg-team-up-to-solve-social-problems-and-make-bamboo-bikes/" target="_blank">GOOD magazine</a> reported yesterday, Alex Bogusky and John Bielenberg, have launched a new social entrepreneurship platform called <a href="http://www.good.is/post/alex-bogusky-john-bielenberg-team-up-to-solve-social-problems-and-make-bamboo-bikes/" target="_blank">COMMON</a> that is part incubator and part creative community that enables collaboration to find better solutions to pressing social problems.

Bogusky, who transformed <a href="http://www.cpbgroup.com/#/" target="_blank">Crispin, Porter, Bogusky</a> into a creative powerhouse, Rob Schuham, former head of the marketing agency <a href="http://www.action-marketing-group.com/" target="_blank">AMG</a> and think tank <a href="http://undercurrent.com/" target="_blank">Undercurrent</a>, and Bielenberg who led the global design collective <a href="http://www.projectmlab.com/" target="_blank">Project M</a>, share the goal of creating companies whose concepts, execution and core values better serve the interests of more people and promote wider prosperity.

Their first initiative is  the <a href="http://www.bicyclelaboratory.org/index.php?/alabamboo/" target="_blank">Alabamboo</a><a href="http://www.bicyclelaboratory.org/index.php?/alabamboo/" target="_blank"> Bike Lab</a> project started by Project M as Common Cycles designed to create affordable transportation and employment opportunities but the intention is to expand the COMMON brand across multiple product categories and industries through the inspiration and ingenuity of a community of entrepreneurs.

Whether its the launch of the <a href="http://www.good.is/post/alex-bogusky-john-bielenberg-team-up-to-solve-social-problems-and-make-bamboo-bikes/" target="_blank">COMMON brand</a>, crowd-funded and purposeful ad platforms such as <a href="http://simonmainwaring.com/optimism/using-social-media-to-mobilize-millenials/" target="_blank">Loudsauce</a>, or technological and entrepreneurial support groups like <a href="http://simonmainwaring.com/optimism/using-social-media-to-mobilize-millenials/" target="_blank">Pando</a><a href="http://simonmainwaring.com/optimism/using-social-media-to-mobilize-millenials/" target="_blank"> Projects</a>, each is a new expression of the desire for a new relationship between brands and consumers.

Each is an expression of <a href="http://wefirstbook.com/" target="_blank">We First capitalism</a> that recognizes that we are all part of a mutually dependent globally community whose best interests are served by also serving the needs of others. It is only through such an expanded definition of self-interest that we can remake our world, redress the damage done in the past and hope to leave a healthier planet for the next generation.

Do you believe that business can evolve to better serve the interests of others? Or must it be a restart if we hope to build a better future?