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The goal of We First is a sustainable practice of capitalism. It is based on the belief that selfish Me First thinking hurts our businesses and the lives of millions of people around the world. It asserts that a brighter future depends on an integration of profit and purpose within the private sector. To achieve this, companies and customers must become partners in social change to build a better world. It believes the following principles should guide our business practices:
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	<li style="padding-bottom: 20px;"><img style="float: left; padding: 5px 8px 0px 0px;" src="/wp-content/uploads/2011/01/contract-1.png" alt="We First Contract" />We believe companies have a right to innovation, entrepreneurship and profit making while consumers have a right to a healthy society and planet to live on.</li>
	<li style="padding-bottom: 20px;"><img style="float: left; padding: 5px 8px 0px 0px;" src="/wp-content/uploads/2011/01/contract-2.png" alt="We First Contract" />We recognize an interdependent, global community requires an expanded definition of self-interest that acknowledges the needs of all inhabitants of the planet.</li>
	<li style="padding-bottom: 20px;"><img style="float: left; padding: 5px 8px 0px 0px;" src="/wp-content/uploads/2011/01/contract-3.png" alt="We First Contract" />We define success through prosperity that means the well being of many, not the wealth of a few.</li>
	<li style="padding-bottom: 20px;"><img style="float: left; padding: 5px 8px 0px 0px;" src="/wp-content/uploads/2011/01/contract-4.png" alt="We First Contract" />We believe that future of profit is purpose.</li>
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	<li style="padding-bottom: 20px;"><img style="float: left; padding: 5px 8px 0px 0px;" src="/wp-content/uploads/2011/01/contract-5.png" alt="We First Contract" />We believe that the interests of companies and consumers are best served through a sustainable practice of capitalism -- economically, morally, ethically, environmentally, and socially.</li>
	<li style="padding-bottom: 20px;"><img style="float: left; padding: 5px 8px 0px 0px;" src="/wp-content/uploads/2011/01/contract-6.png" alt="We First Contract" />We believe that corporations and consumers owe each other an equal duty of transparency, authenticity, and accountability.</li>
	<li style="padding-bottom: 20px;"><img style="float: left; padding: 5px 8px 0px 0px;" src="/wp-content/uploads/2011/01/contract-7.png" alt="We First Contract" />We believe that social technology, business, and shopping have the potential to change our world through new modes of engagement, collaboration, and contribution.</li>
	<li style="padding-bottom: 20px;"><img style="float: left; padding: 5px 8px 0px 0px;" src="/wp-content/uploads/2011/01/contract-8.png" alt="We First Contract" />We believe the values that inform our daily practice of capitalism include: sustainability, fairness of rewards, fiscal responsibility, accountability, purposefulness, engagement, and global citizenship.</li>
	<li style="padding-bottom: 20px;"><img style="float: left; padding: 5px 8px 0px 0px;" src="/wp-content/uploads/2011/01/contract-9.png" alt="We First Contract" />We believe that corporations and consumers are duty-bound to serve as custodians of global well being for this and future generations.</li>
	<li style="padding-bottom: 20px;"><img style="float: left; padding: 5px 8px 0px 0px;" src="/wp-content/uploads/2011/01/contract-10.png" alt="We First Contract" />We believe that the private sector must cooperate, collaborate and coordinate with governments and NGOs to create a unified force for social good..</li>
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