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INSERT INTO `wp_posts` VALUES (226,1,'2011-05-05 15:36:55','2011-05-05 15:36:55','The first We First Mastermind will take place in September 2011\r\n\r\nThis event will feature business experts and thought leaders providing insights into how companies using the latest in social media to build their brand communities, profits and positive impact.\r\n\r\nStay tuned as we’ll be announcing all the details in July 2011.','Seminar','','publish','open','open','','seminar','','','2011-05-05 15:36:55','2011-05-05 15:36:55','',0,'http://wefirstbranding.com',0,'page','',0),(13,1,'2010-12-17 23:23:45','2010-12-17 23:23:45','','Paypal – IPN','','publish','open','closed','','paypal-ipn','','','2011-01-20 15:44:47','2011-01-20 15:44:47','',0,'http://wefirstbranding.com',9,'page','',0),(11,1,'2010-12-16 00:47:35','2010-12-16 00:47:35','','Order','','publish','open','closed','','checkout','','','2011-01-20 15:42:48','2011-01-20 15:42:48','',0,'http://wefirstbranding.com',6,'page','',0),(12,1,'2010-12-16 00:47:24','2010-12-16 00:47:24','','Checkout','','inherit','open','open','','11-revision','','','2010-12-16 00:47:24','2010-12-16 00:47:24','',11,'http://wefirstbranding.com/11-revision',0,'revision','',0),(14,1,'2010-12-17 23:23:37','2010-12-17 23:23:37','','Paypal - IPN','','inherit','open','open','','13-revision','','','2010-12-17 23:23:37','2010-12-17 23:23:37','',13,'http://wefirstbranding.com/13-revision',0,'revision','',0),(19,1,'2011-01-03 04:21:54','2011-01-03 04:21:54','<div class=\"column_left\">\r\n\r\nThe goal of We First is a sustainable practice of capitalism. It is based on the belief that selfish Me First thinking hurts our businesses and the lives of millions of people around the world. It asserts that a brighter future depends on an integration of profit and purpose within the private sector. To achieve this, companies and customers must become partners in social change to build a better world. It believes the following principles should guide our business practices:\r\n<ul>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding: 5px 8px 0px 0px;\" src=\"/wp-content/uploads/2011/01/contract-1.png\" alt=\"We First Contract\" />We believe companies have a right to innovation, entrepreneurship and profit making while consumers have a right to a healthy society and planet to live on.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding: 5px 8px 0px 0px;\" src=\"/wp-content/uploads/2011/01/contract-2.png\" alt=\"We First Contract\" />We recognize an interdependent, global community requires an expanded definition of self-interest that acknowledges the needs of all inhabitants of the planet.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding: 5px 8px 0px 0px;\" src=\"/wp-content/uploads/2011/01/contract-3.png\" alt=\"We First Contract\" />We define success through prosperity that means the well being of many, not the wealth of a few.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding: 5px 8px 0px 0px;\" src=\"/wp-content/uploads/2011/01/contract-4.png\" alt=\"We First Contract\" />We believe that future of profit is purpose.</li>\r\n</ul>\r\n</div>\r\n<div class=\"column_right\">\r\n<ul>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding: 5px 8px 0px 0px;\" src=\"/wp-content/uploads/2011/01/contract-5.png\" alt=\"We First Contract\" />We believe that the interests of companies and consumers are best served through a sustainable practice of capitalism -- economically, morally, ethically, environmentally, and socially.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding: 5px 8px 0px 0px;\" src=\"/wp-content/uploads/2011/01/contract-6.png\" alt=\"We First Contract\" />We believe that corporations and consumers owe each other an equal duty of transparency, authenticity, and accountability.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding: 5px 8px 0px 0px;\" src=\"/wp-content/uploads/2011/01/contract-7.png\" alt=\"We First Contract\" />We believe that social technology, business, and shopping have the potential to change our world through new modes of engagement, collaboration, and contribution.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding: 5px 8px 0px 0px;\" src=\"/wp-content/uploads/2011/01/contract-8.png\" alt=\"We First Contract\" />We believe the values that inform our daily practice of capitalism include: sustainability, fairness of rewards, fiscal responsibility, accountability, purposefulness, engagement, and global citizenship.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding: 5px 8px 0px 0px;\" src=\"/wp-content/uploads/2011/01/contract-9.png\" alt=\"We First Contract\" />We believe that corporations and consumers are duty-bound to serve as custodians of global well being for this and future generations.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding: 5px 8px 0px 0px;\" src=\"/wp-content/uploads/2011/01/contract-10.png\" alt=\"We First Contract\" />We believe that the private sector must cooperate, collaborate and coordinate with governments and NGOs to create a unified force for social good.</li>\r\n</ul>\r\n</div>','We First Contract','','publish','open','closed','','contract','','','2011-02-10 19:17:17','2011-02-10 19:17:17','',0,'http://wefirstbranding.com',4,'page','',0),(20,1,'2011-01-03 04:21:39','2011-01-03 04:21:39','','Auto Draft','','inherit','open','open','','19-revision','','','2011-01-03 04:21:39','2011-01-03 04:21:39','',19,'http://wefirstbranding.com/19-revision',0,'revision','',0),(198,1,'2011-02-10 19:02:03','2011-02-10 19:02:03','<h2 class=\"page_subheader2\">Upcoming</h2>\r\n<strong>General Mills ‘Masters of Digital’ Series</strong>\r\nKeynote: “How to shift your thinking to maximize your digital investment.” Minnesota, June, 2011\r\n\r\n<strong>3rd Annual Gravity Summit</strong>\r\nOpening Keynote, Los Angeles, February, 2011\r\n\r\n<strong>Media Entertainment Technology Alliance Forum</strong>\r\nPanel: “Is Social media making the world more unstable?”  Los Angeles, February, 2011\r\n<h2 class=\"page_subheader2\">Selected 2010 Engagements</h2>\r\n<strong>Cool Gravity Summit, UCLA</strong>\r\nKeynote: ‘How brands and consumers use social media to build profit and a better world.’ San Diego, November 2010\r\n\r\n<strong>Think Social, The Paley Center for Media</strong>\r\nTopic: ‘Social and Mobile Technologies For Positive Change.’ Los Angeles, October 2010\r\n\r\n<strong>Images and Voices of Hope World Summit</strong>\r\nKeynote: ‘Media as an Agent of Social Change.’ New York, September 2010\r\n\r\n<strong>National Collegiate Scouting Association Annual Conference</strong>\r\nKeynote: ‘How to Use Social Media to Build Brand Communities.’ Chicago, July 2010\r\n\r\n<strong>Cannes International Advertising Festival</strong>\r\nKeynote: ‘New Media: Make or break lessons in today\'s most powerful instrument of change.’ France, June 2010\r\n\r\n<strong>Public Forum on Cultural Diplomacy</strong>\r\nTopic: ‘How Cultural Diplomacy Can Bridge the U. S. &amp; the Middle East.’ Los Angeles, May 2010\r\n\r\n<strong>#140 Conference Meet-up</strong>\r\nTopic: \'Timeless Truths for the Real-Time Web.\' Los Angeles, May 2010\r\n\r\n<strong>YPO/EO/NFLPA Conference</strong>\r\nKeynote: \'Building Profitable Brand Communities through Social Media.\' Chicago, May 2010\r\n\r\n<strong>Gucci Group Global Conference</strong>\r\nKeynote: \'Embracing Uncertainty.\' Miami, April 2010\r\n\r\n<strong>ConnectNow Conference</strong>\r\nTopic: \'How Non-Profits Think and Grow Like For-Profits.\' Sydney, April 2010\r\n\r\n<strong>Founder\'s Institute</strong>\r\nKeynote: \'Naming and Branding.\' Los Angeles, March 2010\r\n\r\n<strong>University of Oregon New Media Summit</strong>\r\nTopic: \'You and the Future of Advertising.\' Oregon, February 2010\r\n\r\n<strong>Media Entertainment Technology Alliance (METal International)</strong>\r\nKeynote: \'Building a Brand Through Social Media.’ Los Angeles, January 2010','Engagements ','','inherit','open','open','','155-revision-2','','','2011-02-10 19:02:03','2011-02-10 19:02:03','',155,'http://wefirstbranding.com/155-revision-2',0,'revision','',0),(203,1,'2011-04-07 23:34:14','2011-04-07 23:34:14','<h2 class=\"page_subheader2\">Upcoming</h2>\r\n<strong>Gen Next Forum</strong>\r\nTopic: \"How social technology can scale social change.\"\r\nLos Angeles\r\n\r\n<strong>SXSW</strong>\r\nBook Reading: \" How social media can remake capitalism and build a better world.\" Austin, Texas\r\n\r\n<strong>Los Angeles Founder\'s Institute</strong>\r\nTopic: Brand Self-Definition in a shifting marketplace.\" Los Angeles\r\n\r\n<strong>3rd Annual Gravity Summit</strong>\r\nOpening Keynote, Los Angeles, February, 2011\r\n\r\n<strong>Media Entertainment Technology Alliance Forum</strong>\r\nPanel: “Is Social media making the world more unstable?”  Los Angeles, February, 2011\r\n<h2 class=\"page_subheader2\">Selected 2010 Engagements</h2>\r\n<strong>Cool Gravity Summit, UCLA</strong>\r\nKeynote: ‘How brands and consumers use social media to build profit and a better world.’ San Diego, November 2010\r\n\r\n<strong>Think Social, The Paley Center for Media</strong>\r\nTopic: ‘Social and Mobile Technologies For Positive Change.’ Los Angeles, October 2010\r\n\r\n<strong>Images and Voices of Hope World Summit</strong>\r\nKeynote: ‘Media as an Agent of Social Change.’ New York, September 2010\r\n\r\n<strong>National Collegiate Scouting Association Annual Conference</strong>\r\nKeynote: ‘How to Use Social Media to Build Brand Communities.’ Chicago, July 2010\r\n\r\n<strong>Cannes International Advertising Festival</strong>\r\nKeynote: ‘New Media: Make or break lessons in today\'s most powerful instrument of change.’ France, June 2010\r\n\r\n<strong>Public Forum on Cultural Diplomacy</strong>\r\nTopic: ‘How Cultural Diplomacy Can Bridge the U. S. &amp; the Middle East.’ Los Angeles, May 2010\r\n\r\n<strong>#140 Conference Meet-up</strong>\r\nTopic: \'Timeless Truths for the Real-Time Web.\' Los Angeles, May 2010\r\n\r\n<strong>YPO/EO/NFLPA Conference</strong>\r\nKeynote: \'Building Profitable Brand Communities through Social Media.\' Chicago, May 2010\r\n\r\n<strong>Gucci Group Global Conference</strong>\r\nKeynote: \'Embracing Uncertainty.\' Miami, April 2010\r\n\r\n<strong>ConnectNow Conference</strong>\r\nTopic: \'How Non-Profits Think and Grow Like For-Profits.\' Sydney, April 2010\r\n\r\n<strong>Founder\'s Institute</strong>\r\nKeynote: \'Naming and Branding.\' Los Angeles, March 2010\r\n\r\n<strong>University of Oregon New Media Summit</strong>\r\nTopic: \'You and the Future of Advertising.\' Oregon, February 2010\r\n\r\n<strong>Media Entertainment Technology Alliance (METal International)</strong>\r\nKeynote: \'Building a Brand Through Social Media.’ Los Angeles, January 2010','Engagements ','','inherit','open','open','','155-revision-5','','','2011-04-07 23:34:14','2011-04-07 23:34:14','',155,'http://wefirstbranding.com/155-revision-5',0,'revision','',0),(195,1,'2011-02-10 19:00:03','2011-02-10 19:00:03','<p>We First treats each client as its like-minded partner, whether they are a corporation, advertising agency, production company, design firm, digital shop, purpose-driven firm, social media marketer, non-profit or direct client.</p>\r\n\r\n<p>Over the last 9 years Simon Mainwaring, founder of We First, has worked as a freelance consultant for the following lists of clients.</p>\r\n\r\n<h2 class=\"page_subheader3\">Ad Agencies</h2>\r\n<p>Wieden & Kennedy \r\nTBWA\\Chiat\\Day \r\nGoodby Silverstein \r\nSaatchi & Saatchi \r\nOgilvy \r\nFallon \r\nKirshenbaum Bond \r\nBBDO \r\nEuro RSCG \r\nPublicis \r\nJWT \r\nDDB \r\nDraft FCB \r\nGrey \r\nYoung & Rubicam \r\nMcCann \r\nDeutsch \r\nDentsu \r\nLeo Burnett \r\nTeam One \r\nTeam Detroit \r\nModernista \r\nAnomaly \r\n72 & Sunny \r\nDavid & Goliath \r\nMcGarry Bowen \r\nTM Advertising \r\nButler Shine \r\nMullen \r\nStandard Time \r\nKastner \r\nRe:vision \r\nToy \r\nMechanica \r\nAcento \r\nMendelsohn Zien</p>\r\n\r\n<h2 class=\"page_subheader3\">Direct Clients</h2>\r\n<p>Causecast \r\nFreeform \r\nInterCulture \r\nNike Brand Kitchen \r\nNCSA \r\nIntern Sushi</p>\r\n\r\n<h2 class=\"page_subheader3\">Digital Companies</h2>\r\n<p>Creative Asylum \r\nExopolis \r\nM80 \r\nDigital Domain \r\nRazorfish \r\nTroika</p>\r\n\r\n<h2 class=\"page_subheader3\">Production Companies</h2>\r\n<p>Saville Productions \r\nForm \r\nGeorge P Johnson \r\nSabotage Films</p>\r\n\r\n<h2 class=\"page_subheader3\">Purpose-Driven Companies</h2>\r\n<p>Freeform \r\nInterCulture \r\nSexton Co</p>\r\n','Clients','','inherit','open','open','','149-revision-2','','','2011-02-10 19:00:03','2011-02-10 19:00:03','',149,'http://wefirstbranding.com/149-revision-2',0,'revision','',0),(32,1,'2011-01-14 04:06:36','2011-01-14 04:06:36','<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />Can big business be socially responsible? Brand consulting expert Mainwaring certainly thinks so. He believes new technologies aren\'t merely making life easier, they\'re making us better. In allowing us to connect with each other across geographic, cultural, and language barriers, the Internet and social media might very well be increasing our capacity for empathy. His \"We First\" ethos proposes cooperation between governments, philanthropies, and capitalist corporations to achieve meaningful social transformation. Social media—viral, boarderless—is the perfect vehicle to promote \"contributory consumerism,\" and Mainwaring has fascinating suggestions for technological innovation and systemic change. He proposes a \"Global Brand Initiative\": an association of corporate brands and their advertising partners and competitors that willingly work together (Coke with Pepsi, Greenpeace with WWF, the U.S. with China) to advance corporate social responsibility and charitable donations. Tall orders, all—but the author\'s enthusiasm and evidence make an excellent (and counter-intuitive) case for big business\'s ability to make major strides in creating a more equitable world.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Publisher’s Weekly</span></strong>\r\n\r\n<img src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />A prolific blogger and social media consultant uses  his online expertise to provide a framework for how businesses,  consumers and social media can combine to make a better world. Mainwaring is adamant that business as usual cannot  be sustained in this era of corporate greed and a warming planet. The  author\'s vision for a “We First” society, named after the  social media consultancy company he founded, would have businesses take  greater steps toward sustainability and social responsibility. In an  age of growing interconnectivity, consumers, he writes, are vocal about  wanting their purchases to promote social good.  Corporations, whether altruistically or otherwise, have caught on and  geared their brands to promote these values in order to maintain their  consumer base. As a result, the private sector has begun to shift away  from self-focused policies to those that include  volunteerism, donations and sustainable manufacturing, building  community and profits. But when contrasting the $20 billion in corporate  donations to the trillions made in profits, plainly a great deal more  can and needs to be done. The author offers clearly  written and well-informed solutions, and end-of-chapter synopses and an  appended reference guide flesh out his vision. A must-read for those who want to understand and  engage the power and potential of social media to promote a healthier,  more equitable world.<img src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Kirkus Book Reviews</span></strong>\r\n\r\n<img src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />While economists try to patchwork a theory of how capitalism should  work, Simon Mainwaring, a brand expert, has looked at our systemic  problems squarely and created a remarkable vision for fully functioning  capitalism. Harmful externalities are costs that are borne by society at  large although created to produce profits for a corporation, such as  pollution, health costs, etc. Mainwaring’s thesis is that greater  profits for the corporation can be produced by transparency about actual  societal costs of their operation and mitigating or incorporating such  costs into their financial structure. He gives great examples of  consumers voluntarily paying more for such products. He feels that the  time is well over for a “me first” approach to profiteering and that a We First approach is good for the economy, the consumer and the  overall health of the planet. He also cites examples of corporations who  have taken the high road in such matters as CEO compensation,  stockholder dividends and external costs and have benefited their  profits and the greater society. With the widespread use of social  media, the author feels that consumers can now interface with brands to  spread the word about corporate responsibility or negligence and so hold  corporations accountable for their actions by marketplace activism. This  book is very highly recommended reading.<img src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">San Francisco Book Review</span></strong>\r\n\r\n<strong><img src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" /><span style=\"font-weight: normal;\"><em>We First</em> is a terrific read for anyone who follows economics,  politics and business.  I promise you that no matter where you stand  philosophically, you will find confirmations and challenges to your  point of view.  It’s a fantastic book for business book clubs and  business students as well.</span><img src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<span class=\"red\">Small Business Trends</span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />Capitalism as it exists, is not sustainable nor is it engendering the support and action needed for widespread global renewal. As new media transforms the business landscape and redistributes influence within markets, consumers are now in a position to dictate the actions of businesses based not only on buying power, but also what they say and don\'t say in online social communities - individually and collectively. Simon Mainwaring’s We First empowers socially conscious consumers to channel their online activity sparking massive social change while also awakening business leaders to earn critical relevance through positive, meaningful transformation. Mainwaring is an inspiring leader in his field that truly understands the dynamics in play in the new world of business, online consumer behavior, and how they can collaborate to rethink and rework paths to true global renewal.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Brian Solis, Author of Engage</span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />Few understand the power of brands and consumers better than Simon Mainwaring. In \"We First,\" he presents a truly compelling vision of how to transform that power to the benefit of society and the good of capitalism.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Jeff Jarvis, Author, “What Would Google Do?</span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />Simon Mainwaring has a deep and powerful understanding of social media and presents great opportunities to use it for real change. In <em>We First</em>, his approach inspires and empowers both brands and consumers alike with innovative solutions to some of the biggest challenges facing our world.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Scott Harrison, Founder of charity: water</span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />Many will buy <em>We First</em> as a business book for a radical new perspective on marketing in the digital age.  But many will find in it even in more important as a social philosophy for a crowded world spinning ever faster, where traditional push marketing is simply not sustainable.  Simon Mainwaring is the new master of the \'three wins\' - for your company, for you customers and for the planet.  He shows us clearly that companies that <em>mean</em> more actually <em>make</em> more, turning customers into their most important evangelists.  Today, values count as much as value, and Simon shows us how to find, foster and share the best of both.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Steve Hayden, Vice Chairman, Ogilvy &amp; Mather Worldwide</span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />Brand promises must be backed up by credible action or they are rendered meaningless in today\'s social-media dialog. Today\'s consumer has the power to hold brands accountable. Simon Mainwaring\'s <em>We First</em> is the ultimate how-to guide for 21st century brand-building.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Robert Tercek, Founder, General Creativity and former President of Digital Media OWN (Oprah Winfrey Network) </span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />Nearly a century ago, Henry Ford said, \"A business that makes nothing but money is a poor business.\" And now Simon Mainwaring explores that idea in depth, asserting that not only should capitalism and social change coexist, but giving examples of how they can.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Scott Monty, Global Digital &amp; Multimedia Communications Manager, Ford Motor Company</span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" /><em>We First</em> explains how capitalism must transform from being an engine just for profit into one that\'s driven by purpose. A veteran brand marketer, Simon Mainwaring shows how to use social technologies to create and deepen business relationships, which in turn drive profits. Put meaning back into your business by buying this book. Actually, buy two and give one away to someone who is also yearning to take their business to the next level.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Charlene Li, Author of \"Open Leadership\" and Founder of Altimeter Group</span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />With his mastery of the branding process and his commitment to corporate responsibility, Simon Mainwaring is the perfect author to chart the path for capitalism’s enlightened self-preservation.\r\n\r\nCapitalism and ethical behavior are compatible, but the relationship must become more symbiotic if capitalism is to survive in a world in which consumers are increasingly assertive about their own rights and the greater good.  Social networking makes possible an unprecedented level of dialogue between producers and consumers, and producers ignore this conversation at their peril. For their part, consumers will use their buying power as enhanced by these networks to advance personal and societal agendas.\r\n\r\nMainwaring’s book explains the practical aspects of how all this works. As such, We First is a critical resource for corporate leaders and will inspire consumers, individually and collectively, to recognize their inherent strength.  A renewed capitalism will be able to not only survive in the 21st century, but also become a stronger, more responsible force for social change. Led by consumers empowered by new media, as envisioned by Mainwaring, corporate responsibility will become far more pervasive. We First is an invaluable blueprint for building this new societal structure we so urgently need.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Philip Seib\r\nProfessor of Journalism and Public Diplomacy\r\nProfessor of International Relations\r\nDirector, Center on Public Diplomacy, Annenberg School\r\nUniversity of Southern California</span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />When customers and companies truly understand the vision in We First, when they realize we have the power to make capitalism work in our favor, when they embrace just how powerful the social media tools are that we already have in our hands, they\'ll unleash an almost unlimited capacity to massively change our world. We First is more than a must read - it\'s a must do. Buy it, act it, and most importantly – LIVE IT!<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Gary Vaynerchuk, Author, ‘Crush It!’</span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />In the most important business book since Freakonomics, Simon Mainwaring’s transformational opus illustrates that doing good and doing well go hand-in-hand for 21st century corporations. A groundbreaking approach to marketing, We First teaches brands how to tap into a world of 600 million friends and billions of daily personal news feeds by making an impact one person at a time.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Jay Samit, CEO SocialVibe &amp; former EVP Sony Corporation of America</span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />To avoid collapse of the natural resources that support the business activities that human beings are so feverishly pursuing, we must move from the Industrial Age to the Sustainability Age. But how will that happen? <em>We First</em> explains how it is <em>already</em> happening in the new alignment between brands and customers that promises a roadmap to living within the natural means of our Planet Earth.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Rick Ridgeway, VP Environmental Initiatives, Patagonia, Inc.</span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" /><em>We First</em> lays out a movement that looks to transform corporate America, providing plenty of food for thought for the business leaders of today and tomorrow.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Tony Hsieh, New York Times bestselling author of \"Delivering Happiness\" and CEO of Zappos.com, Inc.</span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />Today like never before the future of companies and brands are in the throes of change. This change is driven by a combination of human experience and learning combined with new technologies and capabilities that are changing the very mindsets of people and deeply impacting their expectations.\r\n\r\nIn the work that I do for some of the largest firms around the world the key questions that CEO’s, marketers, government authorities and communities ask are the following?\r\n<ul>\r\n	<li class=\"dot\">What is the purpose of a brand and a firm?</li>\r\n	<li class=\"dot\">Who is behind this firm, brand and effort?</li>\r\n	<li class=\"dot\">Are companies responsive to people and are they transparent?</li>\r\n	<li class=\"dot\">Which companies and brands can I trust?</li>\r\n	<li class=\"dot\">What do other people, employees, customers and community say about the brands and companies I am dealing with or would like to deal with?</li>\r\n	<li class=\"dot\">Is there meaning for a brand and company besides profit maximization?</li>\r\n</ul>\r\nMarketers, companies and people are realizing that increasingly how one acts is very important. Is one being authentic? Is there a respect and awareness of a greater community? Can we trust you?\r\n\r\nToday because of Social Media everyone quickly gets to see the people, the values and the drivers behind a company. Marketers and managers and all folks in leadership positions now need to change and adapt to a new world.\r\n\r\nSimon Mainwaring has been at the forefront of these changes both as a practitioner, thinker, early adopter and innovator of how markets and marketing can combine both art and science, profit and greater good as well as commerce and community.\r\n\r\nFor many of us we look to Simon Mainwaring as he works in this blurring world to guide us.\r\n\r\nI am very excited about the prospect of a book that will not only allow us to tap the nearly two decades of wisdom and experience that Simon brings to these topics of the future of commerce and brands and community but also practical tips on making things actually happen.\r\n\r\nThere are a lot of wise folks and lots of wet under the ears early adopters. Then there is Simon who straddles these worlds and finds ways to connect them. We First is as prescient as it is visionary – a must read for marketers and consumers intent on creating a prosperous future for all.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Rishad Tobaccowala, Chief Strategy and Innovation Officer for VivaKi</span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />Simon Mainwaring’s insights and recommendations about the power of brands and consumers demonstrate how businesses can enhance the triple bottom line - doing good while making a profit and saving our world.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Beth Kanter, Co-founder Zoetica and author of The Networked Non-Profit</span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" /><em>We First</em> is more than a call to action, it\'s a new imperative. Simon Mainwaring makes a very compelling case for how the combined power of consumers and brands will influence business and bring about a new era of social transformation. <em>We First</em> will show you a path to creating a better world. Buy it today.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Valeria Maltoni, author of <em>Conversation Agent</em></span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" /><em>We First</em> elegantly demonstrates the power of turning me into we by aligning brands and consumers as social collaborators<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Peter Guber, Chairman &amp; CEO Mandalay Entertainment</span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />By demonstrating how brands benefit from cause integration, <em>We First</em> lays\r\nout a vital and actionable blueprint for how we can scale social change to\r\nmeet global challenges. By tapping into these powerful private sector forces, Mainwaring shows us how we transform capitalism to create a world we all want to live in.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Ryan Scott, CEO of Causecast </span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />The evolution of capitalism is putting <em>We First</em>. Mainwaring not only gets this, but helps us understand how to make it happen.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Jay Coen Gilbert, Co-founder B Corporations</span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />This is exactly the book that the world needs right now.  It’s our GPS for reaching the destination we must achieve: an intersection of business and consumerism that drives not just big profits but also greater good.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Katya Andresen, COO Network for Good and author, Robin Hood Marketing</span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />Mainwaring offers an inspiring new vision for today\'s broken capitalist model, one that embraces human capital as much as economic. We First does away with the typical fluff-slinging of manifestos and instead offers a practical guide to how brands can do well by doing good, a guide as rooted in socio-cultural insight as it is in a keen understanding of emerging media and technologies – from social networking platforms to location-based mobile applications. Mainwaring shows, with the rigor of an innovation researcher and the passion of a postmodern philanthropist, that capitalism needs not a revolution but an evolution.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Maria Popova, Editor of Brain Pickings</span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" /><em>We First</em> shines an impactful spotlight on the vital importance of weaving socially mindful practices into the DNA of the “for profit “ sector. In today’s interconnected world, the time is <strong>now</strong> for marketers and consumers to assess their role in creating the greater good.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Blair Cobb, Director, AOL Cause Marketing</span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />It is no secret that our society is being transformed - rapidly, and constantly. Still, most people don\'t fully understand exactly what is changing or what specific steps must be taken to survive, let alone thrive, in this new age. Simon Mainwaring understands. He knows that every organization needs to dramatically shift how it operates and communicates.  He knows that individuals want to have a meaningful, measurable impact on the world.  He recognizes that the platforms and channels that have developed over the past few years provide a powerful foundation from which a complete re-imagination of business and philanthropy. Simon Mainwaring has counseled clients throughout his distinguished career on how brands and consumers can work together, fueled by social media, to build a better world. Now, in his extraordinary new book, he offers his insights and guidance to everyone else.  Ignore this book at your own peril.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Brian Reich, SVP and Global Editor, Edelman Digital</span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />Simon Mainwaring puts forth inspiring and provocative ideas on how to transform capitalism into an engine of prosperity. He shows how global brands can become a critical catalyst for creating sustainable capitalism and positive social change.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Dave Hudson, CEO NM Incite, Nielsen &amp; McKinsey</span></strong>\r\n\r\n<em>“We First </em>is  a remarkable guide for competitors, innovators, and do-gooders in the  marketplace and the world.  The future is shaped with the help of ideas  in this book.  Check it out.”\r\n<strong><span class=\"red\">Michael P. Davidson, CEO, Gen Next</span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />Mainwaring has written a comprehensive and engaging account of how we can use social media as a jumping off point to effect positive change not only in the world of business but in our communities and globally as well. <em>We First</em> is a must-read for anyone interested in the field of online marketing, consumerism or the simple desire of making the world a better place.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Liz Heller, CEO Buzztone</span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />Simon Mainwaring’s <em>We First</em> redefines how consumer choice is shifting to more complex dimensions…the calculus of how a brand fits the consumer’s rational, emotional, and even spiritual/ethical needs. Simon insightfully posits how these concerns go beyond individual well being, and take on socio-political dimensions. <em>We First</em> recalibrates that equation by asking what is the holistic role a brand plays in one’s life? How do the spending choices a consumer makes enhance their world and, the planet in general. <em>We First</em> shines a light on how greater numbers of consumers are willing to associate or to disassociate with products and services based on a broader set of understandings – namely, the ethical dimensions of a brand and their implications for our collective future.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Tim Sexton, CEO of Sexton Co.</span></strong>','Reviews','','publish','open','closed','','reviews','','','2011-09-12 19:09:05','2011-09-12 19:09:05','',0,'http://wefirstbranding.com',2,'page','',0),(33,1,'2011-01-14 04:06:26','2011-01-14 04:06:26','<p><img src=\"/wp-content/themes/wefirst/images/blog_pic01.jpg\" alt=\"Pic\" class=\"rightpicture\" />Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam non arcu leo, a adipiscing nisl. Vestibulum suscipit condim arcu vitae mattis. Duis accumsan congue odio. Donec venenatis, augue at adipiscing scelerisque, enim nibh pellentesque dui, non adipiscing nibh purus semper felis. Proin a pellentesque nibh. Cras fringilla dignissim pretium. Praesent vel nisi nisl. Curabitur nunc sapien, dignissim quis iaculis vitae, tincidunt.</p>\n		<p>Donec at nulla vitae tellus ultricies lobortis. In hac habitasse platea dictumst. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Vestibulum sit amet pulvinar metus. Phasellus interdum pellentesque quam at feugiat. Suspendisse eu dolor libero, ac ornare lectus. Phasellus ante quam, porta vel facilisis ut, venenatis ut massa. Pellentesque ac ipsum ut ligula porttitor rutrum sed adipiscing orci.</p> \n		<p>Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam non arcu leo, a adipiscing nisl. Vestibulum suscipit condim arcu vitae mattis. Duis accumsan congue odio. Donec venenatis, augue at adipiscing scelerisque, enim nibh pellentesque dui, non adipiscing nibh purus semper felis. Proin a pellentesque nibh. Cras fringilla dignissim pretium. Praesent vel nisi nisl. Curabitur nunc sapien, dignissim quis iaculis vitae, tincidunt sed erat. Nam a tortor eros. In ut sapien nec elit.</p>\n		<p>Donec at nulla vitae tellus ultricies lobortis. In hac habitasse platea dictumst. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Vestibulum sit amet pulvinar metus. Phasellus interdum pellentesque quam at feugiat. Suspendisse eu dolor libero, ac ornare lectus. Phasellus ante quam, porta vel facilisis ut, venenatis ut massa. Pellentesque ac ipsum ut ligula porttitor rutrum sed adipiscing orci.</p> \n		<p>Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam non arcu leo, a adipiscing nisl. Vestibulum suscipit condim arcu vitae mattis. Duis accumsan congue odio. Donec venenatis, augue at adipiscing scelerisque, enim nibh pellentesque dui, non adipiscing nibh purus semper felis. Proin a pellentesque nibh. Cras fringilla dignissim pretium. Praesent vel nisi nisl. Curabitur nunc sapien, dignissim quis iaculis vitae, tincidunt sed erat. Nam a tortor eros. In ut sapien nec elit.</p>\n		<p>Donec at nulla vitae tellus ultricies lobortis. In hac habitasse platea dictumst. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Vestibulum sit amet pulvinar metus. Phasellus interdum pellentesque quam at feugiat. Suspendisse eu dolor libero, ac ornare lectus. Phasellus ante quam, porta vel facilisis ut, venenatis ut massa. Pellentesque ac ipsum ut ligula porttitor rutrum sed adipiscing orci.</p>','Reviews','','inherit','open','open','','32-revision','','','2011-01-14 04:06:26','2011-01-14 04:06:26','',32,'http://wefirstbranding.com/32-revision',0,'revision','',0),(180,1,'2011-01-20 15:40:00','2011-01-20 15:40:00','<p><img src=\"/wp-content/themes/wefirst/images/begin-quote.png\" style=\"padding: 0px 3px 5px 0px;\" alt=\"\" />When customers and companies truly understand the vision in We First, when they realize we have the power to make capitalism work in our favor, when they embrace just how powerful the social media tools are that we already have in our hands, they\'ll unleash an almost unlimited capacity to massively change our world. We First is more than a must read - it\'s a must do. Buy it, act it, and most importantly – LIVE IT!<img src=\"/wp-content/themes/wefirst/images/end-quote.png\" style=\"padding: 0px 0px 5px 3px;\" alt=\"\" /><br/><strong><span class=\"red\">Gary Vaynerchuk, Author, ‘Crush It!’</span></strong></p>\r\n\r\n<div class=\"sep-line\"></div>\r\n\r\n<p><img src=\"/wp-content/themes/wefirst/images/begin-quote.png\" style=\"padding: 0px 3px 5px 0px;\" alt=\"\" />Few understand the power of brands and consumers better than Simon Mainwaring. In \"We First,\" he presents a truly compelling vision of how to transform that power to the benefit of society and the good of capitalism.<img src=\"/wp-content/themes/wefirst/images/end-quote.png\" style=\"padding: 0px 0px 5px 3px;\" alt=\"\" /><br/><strong><span class=\"red\">Jeff Jarvis, Author, “What Would Google Do?</span></strong></p>\r\n\r\n<div class=\"sep-line\"></div>\r\n\r\n<p><img src=\"/wp-content/themes/wefirst/images/begin-quote.png\" style=\"padding: 0px 3px 5px 0px;\" alt=\"\" />With his mastery of the branding process and his commitment to corporate responsibility, Simon Mainwaring is the perfect author to chart the path for capitalism’s enlightened self-preservation.</p>\r\n\r\n<p>Capitalism and ethical behavior are compatible, but the relationship must become more symbiotic if capitalism is to survive in a world in which consumers are increasingly assertive about their own rights and the greater good.  Social networking makes possible an unprecedented level of dialogue between producers and consumers, and producers ignore this conversation at their peril. For their part, consumers will use their buying power as enhanced by these networks to advance personal and societal agendas.</p>\r\n\r\n<p>Mainwaring’s book explains the practical aspects of how all this works. As such, We First is a critical resource for corporate leaders and will inspire consumers, individually and collectively, to recognize their inherent strength.  A renewed capitalism will be able to not only survive in the 21st century, but also become a stronger, more responsible force for social change. Led by consumers empowered by new media, as envisioned by Mainwaring, corporate responsibility will become far more pervasive. We First is an invaluable blueprint for building this new societal structure we so urgently need.<img src=\"/wp-content/themes/wefirst/images/end-quote.png\" style=\"padding: 0px 0px 5px 3px;\" alt=\"\" /><br/><strong><span class=\"red\">Philip Seib<br/>Professor of Journalism and Public Diplomacy<br/>Professor of International Relations<br/>Director, Center on Public Diplomacy, Annenberg School<br/>University of Southern California</span></strong></p>\r\n\r\n<div class=\"sep-line\"></div>\r\n\r\n<p><img src=\"/wp-content/themes/wefirst/images/begin-quote.png\" style=\"padding: 0px 3px 5px 0px;\" alt=\"\" />Capitalism as it exists, is not sustainable nor is it engendering the support and action needed for widespread global renewal. As new media transforms the business landscape and redistributes influence within markets, consumers are now in a position to dictate the actions of businesses based not only on buying power, but also what they say and don\'t say in online social communities - individually and collectively. Simon Mainwaring’s We First empowers socially conscious consumers to channel their online activity sparking massive social change while also awakening business leaders to earn critical relevance through positive, meaningful transformation. Mainwaring is an inspiring leader in his field that truly understands the dynamics in play in the new world of business, online consumer behavior, and how they can collaborate to rethink and rework paths to true global renewal.<img src=\"/wp-content/themes/wefirst/images/end-quote.png\" style=\"padding: 0px 0px 5px 3px;\" alt=\"\" /><br/><strong><span class=\"red\">Brian Solis, Author of Engage</span></strong></p>\r\n\r\n<div class=\"sep-line\"></div>\r\n\r\n<p><img src=\"/wp-content/themes/wefirst/images/begin-quote.png\" style=\"padding: 0px 3px 5px 0px;\" alt=\"\" />Today like never before the future of companies and brands are in the throes of change. This change is driven by a combination of human experience and learning combined with new technologies and capabilities that are changing the very mindsets of people and deeply impacting their expectations.</p>\r\n\r\n<p>In the work that I do for some of the largest firms around the world the key questions that CEO’s, marketers, government authorities and communities ask are the following?\r\n<ul>\r\n<li class=\"dot\">What is the purpose of a brand and a firm?</li>\r\n<li class=\"dot\">Who is behind this firm, brand and effort?</li>\r\n<li class=\"dot\">Are companies responsive to people and are they transparent?</li>\r\n<li class=\"dot\">Which companies and brands can I trust?</li>\r\n<li class=\"dot\">What do other people, employees, customers and community say about the brands and companies I am dealing with or would like to deal with?</li>\r\n<li class=\"dot\">Is there meaning for a brand and company besides profit maximization?</li>\r\n</ul></p>\r\n\r\n<p>Marketers, companies and people are realizing that increasingly how one acts is very important. Is one being authentic? Is there a respect and awareness of a greater community? Can we trust you?</p>\r\n\r\n<p>Today because of Social Media everyone quickly gets to see the people, the values and the drivers behind a company. Marketers and managers and all folks in leadership positions now need to change and adapt to a new world.</p>\r\n\r\n<p>Simon Mainwaring has been at the forefront of these changes both as a practitioner, thinker, early adopter and innovator of how markets and marketing can combine both art and science, profit and greater good as well as commerce and community.</p>\r\n\r\n<p>For many of us we look to Simon Mainwaring as he works in this blurring world to guide us.</p>\r\n\r\n<p>I am very excited about the prospect of a book that will not only allow us to tap the nearly two decades of wisdom and experience that Simon brings to these topics of the future of commerce and brands and community but also practical tips on making things actually happen.</p>\r\n\r\n<p>There are a lot of wise folks and lots of wet under the ears early adopters. Then there is Simon who straddles these worlds and finds ways to connect them. We First is as prescient as it is visionary – a must read for marketers and consumers intent on creating a prosperous future for all.<img src=\"/wp-content/themes/wefirst/images/end-quote.png\" style=\"padding: 0px 0px 5px 3px;\" alt=\"\" /><br/><strong><span class=\"red\">Rishad Tobaccowala, Chief Strategy and Innovation Officer for VivaKi</span></strong></p>\r\n\r\n<div class=\"sep-line\"></div>\r\n\r\n<p><img src=\"/wp-content/themes/wefirst/images/begin-quote.png\" style=\"padding: 0px 3px 5px 0px;\" alt=\"\" />Mainwaring offers an inspiring new vision for today\'s broken capitalist model, one that embraces human capital as much as economic. We First does away with the typical fluff-slinging of manifestos and instead offers a practical guide to how brands can do well by doing good, a guide as rooted in socio-cultural insight as it is in a keen understanding of emerging media and technologies – from social networking platforms to location-based mobile applications. Mainwaring shows, with the rigor of an innovation researcher and the passion of a postmodern philanthropist, that capitalism needs not a revolution but an evolution.<img src=\"/wp-content/themes/wefirst/images/end-quote.png\" style=\"padding: 0px 0px 5px 3px;\" alt=\"\" /><br/><strong><span class=\"red\">Maria Popova, Editor of Brain Pickings </span></strong></p>','Reviews','','inherit','open','open','','32-revision-18','','','2011-01-20 15:40:00','2011-01-20 15:40:00','',32,'http://wefirstbranding.com/32-revision-18',0,'revision','',0),(36,1,'2011-01-14 04:07:11','2011-01-14 04:07:11','A respected author, influential blogger and international speaker, Simon is considered one of the world’s foremost experts on branding and social media. He offers corporate executives, top brands and non-profit leaders critical insights into how to capitalize on social media to build brand communities, profits and positive impact.\r\n\r\nSimon is master at distilling complex ideas down into simple, memorable communications, and at engaging an audience on a powerful, emotional level. His unique combination of spontaneity, disarming humor, and seriousness of purpose ensures that each engagement leaves his audiences enlightened, inspired and wanting more.\r\n<div style=\"text-align: center;\">\r\n\r\n<strong>For bookings contact We First:</strong>\r\nPhone: +1 <a>424.272.5194</a><span style=\"font-family: Helvetica;\"><a> </a></span>\r\nEmail:<a href=\"mailto:contact@wefirstbranding.com\"> contact@wefirstbranding.com</a>\r\nWe First\r\n1223 Wilshire Blvd. #1730\r\nSanta Monica\r\nCA 90403\r\n\r\n</div>\r\n<div style=\"text-align: center;\"><a class=\"popup\" href=\"http://www.youtube.com/v/5K-fJThQScU?hl=en&amp;fs=1\"><img src=\"wp-content/themes/wefirst/images/speaking-video.png\" alt=\"Simon Mainwaring Introduction\" /></a></div>','Speaking','','publish','open','closed','','events','','','2013-10-08 21:54:08','2013-10-08 21:54:08','',0,'http://wefirstbranding.com',3,'page','',0),(164,1,'2011-02-10 19:04:13','2011-02-10 19:04:13','','Home','','publish','open','open','','home','','','2011-02-10 19:04:13','2011-02-10 19:04:13','',0,'http://wefirstbranding.com',0,'page','',0),(165,1,'2011-02-10 19:04:06','2011-02-10 19:04:06','','Home','','inherit','open','open','','164-revision','','','2011-02-10 19:04:06','2011-02-10 19:04:06','',164,'http://wefirstbranding.com/164-revision',0,'revision','',0),(166,1,'2011-02-10 19:05:00','2011-02-10 19:05:00','<h2 class=\"page_subheader2\">1. How to Use Social Media to Build Community, Profit and Positive Impact</h2>\r\n<p>For many social media is still a fad, misunderstood or ignored. Yet each day old business models fail and new leaders are born though social technology that connects people and what they care about. So where do brands begin, what must they know and how can they profit from it? This speech examines the fundamentals of brand definition, core values and effective communication across social media platforms. It reveals the need for brands to integrate purpose and profit if social media is to work for, rather than against them. And it provides best practices and case studies of Fortune 500 brands to give companies the confidence and action steps to become the social technology leaders of tomorrow.</p>\r\n\r\n<h2 class=\"page_subheader2\">2. Social Media: Today’s Most Powerful Instrument of Change</h2>\r\n<p>Social media has arrived at a time of unprecedented need in our world. It enables not only consumers to contribute to causes more easily, but also for brands and consumers to becomes a third pillar of social change, in addition to government and philanthropy. Those companies that embrace this role will be able to leverage it to their own benefit as well as improving the lives of others. This speech explains exactly how they do that, whether they are a for-profit company, non-profit or government institution. In doing so it demonstrates how social media enables all participants to scale change to meet the crises we face with equal force.</p>\r\n\r\n<h2 class=\"page_subheader2\">3. Tomorrow’s Consumer: Mobile, Social & Deeply Engaged</h2>\r\n<p>Today’s business leaders must win over a new consumer. This consumer wants a better world, not just better widgets. This consumer is also armed with connective technology that is increasingly mobile. This technology provides instant access to information on a brand’s social impact, including its carbon footprint, treatment of employees, environmental records and CSR programs. So how do brands win over such consumers? How do they manage a crisis situation? And what does social media technology mean for their business strategy and practices in the future? This speech answers all those questions by providing insights into the consumer mindset and social technologies that will shape business and determine who profits in the future.</p>\r\n\r\n\r\n<h2 class=\"page_subheader2\">4. Brand New World: The Future of Private/Public Partnerships</h2>\r\n<p>The solutions we currently offer to global crises are not sufficient, whether the issue is poverty, clean water or climate change. As such, new partnerships are emerging to address these challenges that are simultaneously transforming business. Critical to every company is how they position themselves within this increasingly connected global community, and how they balance their necessary self-interest with the greater good of all. More than CSR, cause marketing or cause work, this is a fundamental recalibration of capitalism and our business future. This speech explains how company position themselves to benefit from such changes and what rewards they can expect.</p>\r\n\r\n<h2 class=\"page_subheader2\">5. Does Advertising Have a Future and What Does it Look Like?</h2>\r\n<p>If the advertising industry does not change sufficiently, it will become yet another causality of the impact of digital and social technologies. Old business models no longer work, profit centers have shifted, more tech-savvy, nimble and adaptive competitors are emerging. This speech explains how agencies leverage their hard won communication expertise while also re-purposing themselves for a digital and social future. It outlines exactly how to reframe their think, roles, and service offering to clients so that they stay relevant within a marketplace in which consumers are now talking directly to brands threatening their traditional intermediary role.</p>\r\n\r\n<h2 class=\"page_subheader2\">6. How Non-Profits Think And Grow Like For-Profits</h2>\r\n<p>Despite best intentions, the non-profit world is riddled with operational inefficiencies, marketing inexperience and internal competition that limits the impact of its work. Social media represents a transformative opportunity for foundations, non-profits and NGOs to create new efficiencies and to adopt the best practices of the for-profit world to scale their impact dramatically without a prohibitive cost barrier. This speech explains both the powerful first principles of the most effective for-profit marketers in the world, and the best practices of social media adoption to expand their reach, drive their fund-raising and scale their impact on other’s lives. </p>\r\n\r\n<h2 class=\"page_subheader2\">7. The Future of Social Innovation: Social Media, Virtual Goods and G-commerce </h2>\r\n<p>Social innovation is about to transform as social media, gaming and mobile technology intersect to reinvent our daily lives. Used the right way, these technologies of both the on- and offline world can dramatically increase donations given and actions taken to execute social change. Yet if a company wants to take advantage of this opportunity, it must gain keen insights into the future and must position its brands accordingly. This speech brings together cutting edge technological trends to provide a window into the future and lays out exactly what a brand must do to benefit from them. It provides an inspiring glimpse into how social media, virtual goods and gaming can save the world we live in.</p>','Keynotes','','publish','open','open','','keynotes','','','2011-02-10 19:05:00','2011-02-10 19:05:00','',0,'http://wefirstbranding.com',0,'page','',0),(167,1,'2011-02-10 19:04:52','2011-02-10 19:04:52','','Keynotes','','inherit','open','open','','166-revision','','','2011-02-10 19:04:52','2011-02-10 19:04:52','',166,'http://wefirstbranding.com/166-revision',0,'revision','',0),(70,1,'2011-01-20 15:16:07','2011-01-20 15:16:07','<h2 class=\"page_subheader2\">Upcoming</h2>\n<strong>General Mills ‘Masters of Digital’ Series</strong>\nKeynote: “How to shift your thinking to maximize your digital investment.” Minnesota, June, 2011\n\n<strong>3rd Annual Gravity Summit</strong>\nOpening Keynote, Los Angeles, February, 2011\n<h2 class=\"page_subheader2\">Selected 2010 Engagements</h2>\n<strong>Cool Gravity Summit, UCLA</strong>\nKeynote: ‘How brands and consumers use social media to build profit and a better world.’ San Diego, November 2010\n\n<strong>Think Social, The Paley Center for Media</strong>\nTopic: ‘Social and Mobile Technologies For Positive Change.’ Los Angeles, October 2010\n\n<strong>Images and Voices of Hope World Summit</strong>\nKeynote: ‘Media as an Agent of Social Change.’ New York, September 2010\n\n<strong>National Collegiate Scouting Association Annual Conference</strong>\nKeynote: ‘How to Use Social Media to Build Brand Communities.’ Chicago, July 2010\n\n<strong>Cannes International Advertising Festival</strong>\nKeynote: ‘New Media: Make or break lessons in today\'s most powerful instrument of change.’ France, June 2010\n\n<strong>Public Forum on Cultural Diplomacy</strong>\nTopic: ‘How Cultural Diplomacy Can Bridge the U. S. &amp; the Middle East.’ Los Angeles, May 2010\n\n<strong>#140 Conference Meet-up</strong>\nTopic: \'Timeless Truths for the Real-Time Web.\' Los Angeles, May 2010\n\n<strong>YPO/EO/NFLPA Conference</strong>\nKeynote: \'Building Profitable Brand Communities through Social Media.\' Chicago, May 2010\n\n<strong>Gucci Group Global Conference</strong>\nKeynote: \'Embracing Uncertainty.\' Miami, April 2010\n\n<strong>ConnectNow Conference</strong>\nTopic: \'How Non-Profits Think and Grow Like For-Profits.\' Sydney, April 2010\n\n<strong>Founder\'s Institute</strong>\nKeynote: \'Naming and Branding.\' Los Angeles, March 2010\n\n<strong>University of Oregon New Media Summit</strong>\nTopic: \'You and the Future of Advertising.\' Oregon, February 2010\n\n<strong>Media Entertainment Technology Alliance (METal International)</strong>\nKeynote: \'Building a Brand Through Social Media.’ Los Angeles, January 2010','Events','','inherit','open','open','','36-autosave','','','2011-01-20 15:16:07','2011-01-20 15:16:07','',36,'http://wefirstbranding.com/36-autosave',0,'revision','',0),(37,1,'2011-01-14 04:07:07','2011-01-14 04:07:07','<p><img src=\"/wp-content/themes/wefirst/images/blog_pic01.jpg\" alt=\"Pic\" class=\"rightpicture\" />Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam non arcu leo, a adipiscing nisl. Vestibulum suscipit condim arcu vitae mattis. Duis accumsan congue odio. Donec venenatis, augue at adipiscing scelerisque, enim nibh pellentesque dui, non adipiscing nibh purus semper felis. Proin a pellentesque nibh. Cras fringilla dignissim pretium. Praesent vel nisi nisl. Curabitur nunc sapien, dignissim quis iaculis vitae, tincidunt.</p>\n		<p>Donec at nulla vitae tellus ultricies lobortis. In hac habitasse platea dictumst. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Vestibulum sit amet pulvinar metus. Phasellus interdum pellentesque quam at feugiat. Suspendisse eu dolor libero, ac ornare lectus. Phasellus ante quam, porta vel facilisis ut, venenatis ut massa. Pellentesque ac ipsum ut ligula porttitor rutrum sed adipiscing orci.</p> \n		<p>Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam non arcu leo, a adipiscing nisl. Vestibulum suscipit condim arcu vitae mattis. Duis accumsan congue odio. Donec venenatis, augue at adipiscing scelerisque, enim nibh pellentesque dui, non adipiscing nibh purus semper felis. Proin a pellentesque nibh. Cras fringilla dignissim pretium. Praesent vel nisi nisl. Curabitur nunc sapien, dignissim quis iaculis vitae, tincidunt sed erat. Nam a tortor eros. In ut sapien nec elit.</p>\n		<p>Donec at nulla vitae tellus ultricies lobortis. In hac habitasse platea dictumst. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Vestibulum sit amet pulvinar metus. Phasellus interdum pellentesque quam at feugiat. Suspendisse eu dolor libero, ac ornare lectus. Phasellus ante quam, porta vel facilisis ut, venenatis ut massa. Pellentesque ac ipsum ut ligula porttitor rutrum sed adipiscing orci.</p> \n		<p>Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam non arcu leo, a adipiscing nisl. Vestibulum suscipit condim arcu vitae mattis. Duis accumsan congue odio. Donec venenatis, augue at adipiscing scelerisque, enim nibh pellentesque dui, non adipiscing nibh purus semper felis. Proin a pellentesque nibh. Cras fringilla dignissim pretium. Praesent vel nisi nisl. Curabitur nunc sapien, dignissim quis iaculis vitae, tincidunt sed erat. Nam a tortor eros. In ut sapien nec elit.</p>\n		<p>Donec at nulla vitae tellus ultricies lobortis. In hac habitasse platea dictumst. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Vestibulum sit amet pulvinar metus. Phasellus interdum pellentesque quam at feugiat. Suspendisse eu dolor libero, ac ornare lectus. Phasellus ante quam, porta vel facilisis ut, venenatis ut massa. Pellentesque ac ipsum ut ligula porttitor rutrum sed adipiscing orci.</p>','Events','','inherit','open','open','','36-revision','','','2011-01-14 04:07:07','2011-01-14 04:07:07','',36,'http://wefirstbranding.com/36-revision',0,'revision','',0),(39,1,'2011-01-03 04:21:54','2011-01-03 04:21:54','','Tile Page','','inherit','open','open','','19-revision-2','','','2011-01-03 04:21:54','2011-01-03 04:21:54','',19,'http://wefirstbranding.com/19-revision-2',0,'revision','',0),(40,1,'2011-01-14 04:11:19','2011-01-14 04:11:19','<div class=\"column_left\">\r\n\r\nAs you’ll discover in my book, <a href=\"/checkout\">We First</a>, I believe that brands must integrate purpose into their profit models and embrace the idea that a portion of every purchase, no matter the product, should contribute towards social change. As such, 10% of all proceeds from the purchases of my book will be donated to \'Girl Up,\' a campaign of the United Nations Foundation.\r\n\r\nThis decision is both personal and professional. When trying to decide which cause to support for the next 12 months, I thought about what was most meaningful in my life. My two daughters, Aisha aged 11 and Talia aged 8, quickly came to mind.\r\n\r\nI also thought about what I believe is the most powerful way to manifest lasting change where its needed most. I deeply believe that strong girls become the women who are the foundations of our homes, health, communities, growing economies and nations. And that education is the most effective way to build strong bodies and minds, especially in developing nations. Plus my wife was a schoolteacher by trade so the whole family agreed. So that’s why 10% of the proceeds from We First will go to \'Girl Up,\' a campaign of the United Nations Foundation.\r\n\r\n\r\nThe <a href=\"http://www.girlup.org\">Girl Up</a> campaign is wonderful for several reasons. Firstly, it is participatory in that it channels the energy and compassion of young American girls (like mine) to help provide the needs of the hardest-to-reach adolescent girls. Secondly, it gives you choices in how to participate, from <a href=\"http://www.girlup.org/donate/\" target=\"_blank\">investing in a girl’s education</a> to <a href=\"http://www.girlup.org/get-involved/events/\" target=\"_blank\">attending events</a> to <a href=\"http://www.globalproblems-globalsolutions.org/site/TR/Events/GU?pg=entry&amp;fr_id=1060\" target=\"_blank\">Girlraising</a> to <a href=\"http://www.girlup.org/get-involved/multimedia.html\" target=\"_blank\">multi-media toolkits</a> to <a href=\"http://store.girlup.org/default.aspx\" target=\"_blank\">cool things you can buy</a>. Thirdly, ‘Girl Up’ has a deeply committed community on <a href=\"http://www.girlup.org/blog/\" target=\"_blank\">their blog</a>, <a href=\"http://www.facebook.com/girlup\" target=\"_blank\">Facebook</a> and <a href=\"http://twitter.com/girlup\" target=\"_blank\">Twitter</a> that I invite you to join.\r\n\r\n</div>\r\n<div class=\"column_right\">\r\n\r\nAs a father of two girls myself, I know how precious every young girl is. As someone extremely hopeful about a brighter future, I know that being strong, healthy, and educated are critical if we are to get there. Thank you for your support of We First, and please do all you can to help the United Nation Foundation\'s <a href=\"http://www.girlup.org\">Girl Up</a> campaign.\r\n\r\nFrequently asked questions:\r\n<ol>\r\n	<li style=\"padding-bottom: 10px;\"><a href=\"http://www.girlup.org/learn/the-worlds-adolescent-girls.html\" target=\"_blank\">Tell us about the world’s adolescent girls?</a></li>\r\n	<li style=\"padding-bottom: 10px;\"><a href=\"http://www.girlup.org/learn/making-an-impact.html\" target=\"_blank\">How does ‘Girl Up’ make an impact?</a></li>\r\n	<li style=\"padding-bottom: 10px;\"><a href=\"http://www.girlup.org/learn/where-do-your-funds-go.html\" target=\"_blank\">Where do the funds go?</a></li>\r\n	<li style=\"padding-bottom: 10px;\"><a href=\"http://www.girlup.org/learn/why-american-girls.html\" target=\"_blank\">Why American girls?</a></li>\r\n	<li style=\"padding-bottom: 10px;\"><a href=\"http://www.girlup.org/learn/stories/\" target=\"_blank\">Can you show us some success stories?</a></li>\r\n	<li style=\"padding-bottom: 10px;\"><a href=\"&lt;?php echo bloginfo(\'template_directory\'); ?&gt;/assets/Girlafesto.pdf\" target=\"_blank\">How can I download the Girlafesto?</a></li>\r\n</ol>\r\n<span class=\"attribution\">Photos attributions: hdptcar, Orange Tuesday, Jean Marc, Gabor Basch</span>\r\n\r\n</div>','Causes','','publish','open','closed','','causes','','','2011-05-06 23:10:25','2011-05-06 23:10:25','',0,'http://wefirstbranding.com',5,'page','',0),(234,1,'2011-05-06 23:07:17','2011-05-06 23:07:17','<div class=\"column_left\">\r\n\r\nAs you’ll discover in my book, <a href=\"/checkout\">We First</a>, I believe that brands must integrate purpose into their profit models and embrace the idea that a portion of every purchase, no matter the product, should contribute towards social change. As such, 10% of all proceeds from the purchases of my book will be donated to \'Girl Up,\' a campaign of the United Nations Foundation.\r\n\r\nThis decision is both personal and professional. When trying to decide which cause to support for the next 12 months, I thought about what was most meaningful in my life. My two daughters, Aisha aged 11 and Talia aged 8, quickly came to mind.\r\n\r\nI also thought about what I believe is the most powerful way to manifest lasting change where its needed most. I deeply believe that strong girls become the women who are the foundations of our homes, health, communities, growing economies and nations. And that education is the most effective way to build strong bodies and minds, especially in developing nations. Plus my wife was a schoolteacher by trade so the whole family agreed. So that’s why 10% of the proceeds from We First will go to \'Girl Up,\' a campaign of the United Nations Foundation.\r\n\r\n\r\nThe Girl Up campaign is wonderful for several reasons. Firstly, it is participatory in that it channels the energy and compassion of young American girls (like mine) to help provide the needs of the hardest-to-reach adolescent girls. Secondly, it gives you choices in how to participate, from <a href=\"http://www.girlup.org/donate/\" target=\"_blank\">investing in a girl’s education</a> to <a href=\"http://www.girlup.org/get-involved/events/\" target=\"_blank\">attending events</a> to <a href=\"http://www.globalproblems-globalsolutions.org/site/TR/Events/GU?pg=entry&amp;fr_id=1060\" target=\"_blank\">Girlraising</a> to <a href=\"http://www.girlup.org/get-involved/multimedia.html\" target=\"_blank\">multi-media toolkits</a> to <a href=\"http://store.girlup.org/default.aspx\" target=\"_blank\">cool things you can buy</a>. Thirdly, ‘Girl Up’ has a deeply committed community on <a href=\"http://www.girlup.org/blog/\" target=\"_blank\">their blog</a>, <a href=\"http://www.facebook.com/girlup\" target=\"_blank\">Facebook</a> and <a href=\"http://twitter.com/girlup\" target=\"_blank\">Twitter</a> that I invite you to join.\r\n\r\n</div>\r\n<div class=\"column_right\">\r\n\r\nAs a father of two girls myself, I know how precious every young girl is. As someone extremely hopeful about a brighter future, I know that being strong, healthy, and educated are critical if we are to get there. Thank you for your support of We First, and please do all you can to help the United Nation Foundation\'s <a href=\"http://www.girlup.org\">Girl Up</a> campaign.\r\n\r\nFrequently asked questions:\r\n<ol>\r\n	<li style=\"padding-bottom: 10px;\"><a href=\"http://www.girlup.org/learn/the-worlds-adolescent-girls.html\" target=\"_blank\">Tell us about the world’s adolescent girls?</a></li>\r\n	<li style=\"padding-bottom: 10px;\"><a href=\"http://www.girlup.org/learn/making-an-impact.html\" target=\"_blank\">How does ‘Girl Up’ make an impact?</a></li>\r\n	<li style=\"padding-bottom: 10px;\"><a href=\"http://www.girlup.org/learn/where-do-your-funds-go.html\" target=\"_blank\">Where do the funds go?</a></li>\r\n	<li style=\"padding-bottom: 10px;\"><a href=\"http://www.girlup.org/learn/why-american-girls.html\" target=\"_blank\">Why American girls?</a></li>\r\n	<li style=\"padding-bottom: 10px;\"><a href=\"http://www.girlup.org/learn/stories/\" target=\"_blank\">Can you show us some success stories?</a></li>\r\n	<li style=\"padding-bottom: 10px;\"><a href=\"&lt;?php echo bloginfo(\'template_directory\'); ?&gt;/assets/Girlafesto.pdf\" target=\"_blank\">How can I download the Girlafesto?</a></li>\r\n</ol>\r\n<span class=\"attribution\">Photos attributions: hdptcar, Orange Tuesday, Jean Marc, Gabor Basch</span>\r\n\r\n</div>','Causes','','inherit','open','open','','40-revision-13','','','2011-05-06 23:07:17','2011-05-06 23:07:17','',40,'http://wefirstbranding.com/40-revision-13',0,'revision','',0),(41,1,'2011-01-14 04:10:49','2011-01-14 04:10:49','','Causes','','inherit','open','open','','40-revision','','','2011-01-14 04:10:49','2011-01-14 04:10:49','',40,'http://wefirstbranding.com/40-revision',0,'revision','',0),(119,1,'2011-02-02 06:15:28','0000-00-00 00:00:00','[caption id=\"attachment_124\" align=\"alignnone\" width=\"300\" caption=\"Alabamboo Bike Lab\"]<a href=\"http://www.bicyclelaboratory.org/index.php?/alabamboo/\"><img class=\"size-medium wp-image-124\" title=\"bamboobicycle\" src=\"http://wefirstbranding.com/wp-content/uploads/2011/02/bamboobicycle-300x198.jpg\" alt=\"\" width=\"300\" height=\"198\" /></a>[/caption]\n\nAs <a href=\"http://www.good.is/post/alex-bogusky-john-bielenberg-team-up-to-solve-social-problems-and-make-bamboo-bikes/\" target=\"_blank\">GOOD magazine</a> reported yesterday, Alex Bogusky and John Bielenberg, have launched a new social entrepreneurship platform called <a href=\"http://www.good.is/post/alex-bogusky-john-bielenberg-team-up-to-solve-social-problems-and-make-bamboo-bikes/\" target=\"_blank\">COMMON</a> that is part incubator and part creative community that enables collaboration to find better solutions to pressing social problems.\n\nBogusky, who transformed <a href=\"http://www.cpbgroup.com/#/\" target=\"_blank\">Crispin, Porter, Bogusky</a> into a creative powerhouse, Rob Schuham, former head of the marketing agency <a href=\"http://www.action-marketing-group.com/\" target=\"_blank\">AMG</a> and think tank <a href=\"http://undercurrent.com/\" target=\"_blank\">Undercurrent</a>, and Bielenberg who led the global design collective <a href=\"http://www.projectmlab.com/\" target=\"_blank\">Project M</a>, share the goal of creating companies whose concepts, execution and core values better serve the interests of more people and promote wider prosperity.\n\nTheir first initiative is  the <a href=\"http://www.bicyclelaboratory.org/index.php?/alabamboo/\" target=\"_blank\">Alabamboo</a><a href=\"http://www.bicyclelaboratory.org/index.php?/alabamboo/\" target=\"_blank\"> Bike Lab</a> project started by Project M as Common Cycles designed to create affordable transportation and employment opportunities but the intention is to expand the COMMON brand across multiple product categories and industries through the inspiration and ingenuity of a community of creative entrepreneurs.\n\nWhether its the launch of the <a href=\"http://www.good.is/post/alex-bogusky-john-bielenberg-team-up-to-solve-social-problems-and-make-bamboo-bikes/\" target=\"_blank\">COMMON brand</a>, crowd-funded and purposeful ad platforms such as <a href=\"http://simonmainwaring.com/optimism/using-social-media-to-mobilize-millenials/\" target=\"_blank\">Loudsauce</a>, or technological and entrepreneurial support groups like <a href=\"http://simonmainwaring.com/optimism/using-social-media-to-mobilize-millenials/\" target=\"_blank\">Pando</a><a href=\"http://simonmainwaring.com/optimism/using-social-media-to-mobilize-millenials/\" target=\"_blank\"> Projects</a>, each is a new expression of the desire for a new relationship between brands and consumers.\n\nEach is an expression of <a href=\"http://wefirstbook.com/\" target=\"_blank\">We First capitalism</a> that recognizes that we are all part of a mutually dependent globally community whose best interests are served by also serving the needs of others. It is only through such an expanded definition of self-interest that we can remake our world, redress the damage done in the past and hope to leave a healthier planet for the next generation.\n\nDo you believe that business can evolve to better serve the interests of others? Or must it be a restart if we hope to build a better future?','Social entrepreneurship and the Common brand','','draft','open','open','','','','','2011-02-02 06:15:28','2011-02-02 06:15:28','',0,'http://wefirstbranding.com/?p=119',0,'post','',0),(44,1,'2011-01-14 04:06:36','2011-01-14 04:06:36','<p><img src=\"/wp-content/themes/wefirst/images/blog_pic01.jpg\" alt=\"Pic\" class=\"rightpicture\" />Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam non arcu leo, a adipiscing nisl. Vestibulum suscipit condim arcu vitae mattis. Duis accumsan congue odio. Donec venenatis, augue at adipiscing scelerisque, enim nibh pellentesque dui, non adipiscing nibh purus semper felis. Proin a pellentesque nibh. Cras fringilla dignissim pretium. Praesent vel nisi nisl. Curabitur nunc sapien, dignissim quis iaculis vitae, tincidunt.</p>\r\n		<p>Donec at nulla vitae tellus ultricies lobortis. In hac habitasse platea dictumst. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Vestibulum sit amet pulvinar metus. Phasellus interdum pellentesque quam at feugiat. Suspendisse eu dolor libero, ac ornare lectus. Phasellus ante quam, porta vel facilisis ut, venenatis ut massa. Pellentesque ac ipsum ut ligula porttitor rutrum sed adipiscing orci.</p> \r\n		<p>Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam non arcu leo, a adipiscing nisl. Vestibulum suscipit condim arcu vitae mattis. Duis accumsan congue odio. Donec venenatis, augue at adipiscing scelerisque, enim nibh pellentesque dui, non adipiscing nibh purus semper felis. Proin a pellentesque nibh. Cras fringilla dignissim pretium. Praesent vel nisi nisl. Curabitur nunc sapien, dignissim quis iaculis vitae, tincidunt sed erat. Nam a tortor eros. In ut sapien nec elit.</p>\r\n		<p>Donec at nulla vitae tellus ultricies lobortis. In hac habitasse platea dictumst. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Vestibulum sit amet pulvinar metus. Phasellus interdum pellentesque quam at feugiat. Suspendisse eu dolor libero, ac ornare lectus. Phasellus ante quam, porta vel facilisis ut, venenatis ut massa. Pellentesque ac ipsum ut ligula porttitor rutrum sed adipiscing orci.</p> \r\n		<p>Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam non arcu leo, a adipiscing nisl. Vestibulum suscipit condim arcu vitae mattis. Duis accumsan congue odio. Donec venenatis, augue at adipiscing scelerisque, enim nibh pellentesque dui, non adipiscing nibh purus semper felis. Proin a pellentesque nibh. Cras fringilla dignissim pretium. Praesent vel nisi nisl. Curabitur nunc sapien, dignissim quis iaculis vitae, tincidunt sed erat. Nam a tortor eros. In ut sapien nec elit.</p>\r\n		<p>Donec at nulla vitae tellus ultricies lobortis. In hac habitasse platea dictumst. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Vestibulum sit amet pulvinar metus. Phasellus interdum pellentesque quam at feugiat. Suspendisse eu dolor libero, ac ornare lectus. Phasellus ante quam, porta vel facilisis ut, venenatis ut massa. Pellentesque ac ipsum ut ligula porttitor rutrum sed adipiscing orci.</p>','Reviews','','inherit','open','open','','32-revision-2','','','2011-01-14 04:06:36','2011-01-14 04:06:36','',32,'http://wefirstbranding.com/32-revision-2',0,'revision','',0),(46,1,'2011-01-14 04:07:11','2011-01-14 04:07:11','<p><img src=\"/wp-content/themes/wefirst/images/blog_pic01.jpg\" alt=\"Pic\" class=\"rightpicture\" />Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam non arcu leo, a adipiscing nisl. Vestibulum suscipit condim arcu vitae mattis. Duis accumsan congue odio. Donec venenatis, augue at adipiscing scelerisque, enim nibh pellentesque dui, non adipiscing nibh purus semper felis. Proin a pellentesque nibh. Cras fringilla dignissim pretium. Praesent vel nisi nisl. Curabitur nunc sapien, dignissim quis iaculis vitae, tincidunt.</p>\r\n		<p>Donec at nulla vitae tellus ultricies lobortis. In hac habitasse platea dictumst. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Vestibulum sit amet pulvinar metus. Phasellus interdum pellentesque quam at feugiat. Suspendisse eu dolor libero, ac ornare lectus. Phasellus ante quam, porta vel facilisis ut, venenatis ut massa. Pellentesque ac ipsum ut ligula porttitor rutrum sed adipiscing orci.</p> \r\n		<p>Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam non arcu leo, a adipiscing nisl. Vestibulum suscipit condim arcu vitae mattis. Duis accumsan congue odio. Donec venenatis, augue at adipiscing scelerisque, enim nibh pellentesque dui, non adipiscing nibh purus semper felis. Proin a pellentesque nibh. Cras fringilla dignissim pretium. Praesent vel nisi nisl. Curabitur nunc sapien, dignissim quis iaculis vitae, tincidunt sed erat. Nam a tortor eros. In ut sapien nec elit.</p>\r\n		<p>Donec at nulla vitae tellus ultricies lobortis. In hac habitasse platea dictumst. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Vestibulum sit amet pulvinar metus. Phasellus interdum pellentesque quam at feugiat. Suspendisse eu dolor libero, ac ornare lectus. Phasellus ante quam, porta vel facilisis ut, venenatis ut massa. Pellentesque ac ipsum ut ligula porttitor rutrum sed adipiscing orci.</p> \r\n		<p>Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam non arcu leo, a adipiscing nisl. Vestibulum suscipit condim arcu vitae mattis. Duis accumsan congue odio. Donec venenatis, augue at adipiscing scelerisque, enim nibh pellentesque dui, non adipiscing nibh purus semper felis. Proin a pellentesque nibh. Cras fringilla dignissim pretium. Praesent vel nisi nisl. Curabitur nunc sapien, dignissim quis iaculis vitae, tincidunt sed erat. Nam a tortor eros. In ut sapien nec elit.</p>\r\n		<p>Donec at nulla vitae tellus ultricies lobortis. In hac habitasse platea dictumst. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Vestibulum sit amet pulvinar metus. Phasellus interdum pellentesque quam at feugiat. Suspendisse eu dolor libero, ac ornare lectus. Phasellus ante quam, porta vel facilisis ut, venenatis ut massa. Pellentesque ac ipsum ut ligula porttitor rutrum sed adipiscing orci.</p>','Events','','inherit','open','open','','36-revision-2','','','2011-01-14 04:07:11','2011-01-14 04:07:11','',36,'http://wefirstbranding.com/36-revision-2',0,'revision','',0),(50,1,'2011-09-12 19:08:52','2011-09-12 19:08:52','<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />Can big business be socially responsible? Brand consulting expert Mainwaring certainly thinks so. He believes new technologies aren\'t merely making life easier, they\'re making us better. In allowing us to connect with each other across geographic, cultural, and language barriers, the Internet and social media might very well be increasing our capacity for empathy. His \"We First\" ethos proposes cooperation between governments, philanthropies, and capitalist corporations to achieve meaningful social transformation. Social media—viral, boarderless—is the perfect vehicle to promote \"contributory consumerism,\" and Mainwaring has fascinating suggestions for technological innovation and systemic change. He proposes a \"Global Brand Initiative\": an association of corporate brands and their advertising partners and competitors that willingly work together (Coke with Pepsi, Greenpeace with WWF, the U.S. with China) to advance corporate social responsibility and charitable donations. Tall orders, all—but the author\'s enthusiasm and evidence make an excellent (and counter-intuitive) case for big business\'s ability to make major strides in creating a more equitable world.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\n<strong><span class=\"red\">Publisher’s Weekly</span></strong>\n\n<img src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />A prolific blogger and social media consultant uses  his online expertise to provide a framework for how businesses,  consumers and social media can combine to make a better world. Mainwaring is adamant that business as usual cannot  be sustained in this era of corporate greed and a warming planet. The  author\'s vision for a “We First” society, named after the  social media consultancy company he founded, would have businesses take  greater steps toward sustainability and social responsibility. In an  age of growing interconnectivity, consumers, he writes, are vocal about  wanting their purchases to promote social good.  Corporations, whether altruistically or otherwise, have caught on and  geared their brands to promote these values in order to maintain their  consumer base. As a result, the private sector has begun to shift away  from self-focused policies to those that include  volunteerism, donations and sustainable manufacturing, building  community and profits. But when contrasting the $20 billion in corporate  donations to the trillions made in profits, plainly a great deal more  can and needs to be done. The author offers clearly  written and well-informed solutions, and end-of-chapter synopses and an  appended reference guide flesh out his vision. A must-read for those who want to understand and  engage the power and potential of social media to promote a healthier,  more equitable world.<img src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\n<strong><span class=\"red\">Kirkus Book Reviews</span></strong>\n\n<img src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />While economists try to patchwork a theory of how capitalism should  work, Simon Mainwaring, a brand expert, has looked at our systemic  problems squarely and created a remarkable vision for fully functioning  capitalism. Harmful externalities are costs that are borne by society at  large although created to produce profits for a corporation, such as  pollution, health costs, etc. Mainwaring’s thesis is that greater  profits for the corporation can be produced by transparency about actual  societal costs of their operation and mitigating or incorporating such  costs into their financial structure. He gives great examples of  consumers voluntarily paying more for such products. He feels that the  time is well over for a “me first” approach to profiteering and that a We First approach is good for the economy, the consumer and the  overall health of the planet. He also cites examples of corporations who  have taken the high road in such matters as CEO compensation,  stockholder dividends and external costs and have benefited their  profits and the greater society.||With the widespread use of social  media, the author feels that consumers can now interface with brands to  spread the word about corporate responsibility or negligence and so hold  corporations accountable for their actions by marketplace activism. This  book is very highly recommended reading.<img src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\n<strong><span class=\"red\">San Francisco Book Review</span></strong>\n\n<strong><img src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" /><span style=\"font-weight: normal;\"><em>We First</em> is a terrific read for anyone who follows economics,  politics and business.  I promise you that no matter where you stand  philosophically, you will find confirmations and challenges to your  point of view.  It’s a fantastic book for business book clubs and  business students as well.</span><img src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\n<span class=\"red\">Small Business Trends</span></strong>\n\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />Capitalism as it exists, is not sustainable nor is it engendering the support and action needed for widespread global renewal. As new media transforms the business landscape and redistributes influence within markets, consumers are now in a position to dictate the actions of businesses based not only on buying power, but also what they say and don\'t say in online social communities - individually and collectively. Simon Mainwaring’s We First empowers socially conscious consumers to channel their online activity sparking massive social change while also awakening business leaders to earn critical relevance through positive, meaningful transformation. Mainwaring is an inspiring leader in his field that truly understands the dynamics in play in the new world of business, online consumer behavior, and how they can collaborate to rethink and rework paths to true global renewal.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\n<strong><span class=\"red\">Brian Solis, Author of Engage</span></strong>\n\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />Few understand the power of brands and consumers better than Simon Mainwaring. In \"We First,\" he presents a truly compelling vision of how to transform that power to the benefit of society and the good of capitalism.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\n<strong><span class=\"red\">Jeff Jarvis, Author, “What Would Google Do?</span></strong>\n\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />Simon Mainwaring has a deep and powerful understanding of social media and presents great opportunities to use it for real change. In <em>We First</em>, his approach inspires and empowers both brands and consumers alike with innovative solutions to some of the biggest challenges facing our world.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\n<strong><span class=\"red\">Scott Harrison, Founder of charity: water</span></strong>\n\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />Many will buy <em>We First</em> as a business book for a radical new perspective on marketing in the digital age.  But many will find in it even in more important as a social philosophy for a crowded world spinning ever faster, where traditional push marketing is simply not sustainable.  Simon Mainwaring is the new master of the \'three wins\' - for your company, for you customers and for the planet.  He shows us clearly that companies that <em>mean</em> more actually <em>make</em> more, turning customers into their most important evangelists.  Today, values count as much as value, and Simon shows us how to find, foster and share the best of both.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\n<strong><span class=\"red\">Steve Hayden, Vice Chairman, Ogilvy &amp; Mather Worldwide</span></strong>\n\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />Brand promises must be backed up by credible action or they are rendered meaningless in today\'s social-media dialog. Today\'s consumer has the power to hold brands accountable. Simon Mainwaring\'s <em>We First</em> is the ultimate how-to guide for 21st century brand-building.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\n<strong><span class=\"red\">Robert Tercek, Founder, General Creativity and former President of Digital Media OWN (Oprah Winfrey Network) </span></strong>\n\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />Nearly a century ago, Henry Ford said, \"A business that makes nothing but money is a poor business.\" And now Simon Mainwaring explores that idea in depth, asserting that not only should capitalism and social change coexist, but giving examples of how they can.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\n<strong><span class=\"red\">Scott Monty, Global Digital &amp; Multimedia Communications Manager, Ford Motor Company</span></strong>\n\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" /><em>We First</em> explains how capitalism must transform from being an engine just for profit into one that\'s driven by purpose. A veteran brand marketer, Simon Mainwaring shows how to use social technologies to create and deepen business relationships, which in turn drive profits. Put meaning back into your business by buying this book. Actually, buy two and give one away to someone who is also yearning to take their business to the next level.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\n<strong><span class=\"red\">Charlene Li, Author of \"Open Leadership\" and Founder of Altimeter Group</span></strong>\n\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />With his mastery of the branding process and his commitment to corporate responsibility, Simon Mainwaring is the perfect author to chart the path for capitalism’s enlightened self-preservation.\n\nCapitalism and ethical behavior are compatible, but the relationship must become more symbiotic if capitalism is to survive in a world in which consumers are increasingly assertive about their own rights and the greater good.  Social networking makes possible an unprecedented level of dialogue between producers and consumers, and producers ignore this conversation at their peril. For their part, consumers will use their buying power as enhanced by these networks to advance personal and societal agendas.\n\nMainwaring’s book explains the practical aspects of how all this works. As such, We First is a critical resource for corporate leaders and will inspire consumers, individually and collectively, to recognize their inherent strength.  A renewed capitalism will be able to not only survive in the 21st century, but also become a stronger, more responsible force for social change. Led by consumers empowered by new media, as envisioned by Mainwaring, corporate responsibility will become far more pervasive. We First is an invaluable blueprint for building this new societal structure we so urgently need.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\n<strong><span class=\"red\">Philip Seib\nProfessor of Journalism and Public Diplomacy\nProfessor of International Relations\nDirector, Center on Public Diplomacy, Annenberg School\nUniversity of Southern California</span></strong>\n\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />When customers and companies truly understand the vision in We First, when they realize we have the power to make capitalism work in our favor, when they embrace just how powerful the social media tools are that we already have in our hands, they\'ll unleash an almost unlimited capacity to massively change our world. We First is more than a must read - it\'s a must do. Buy it, act it, and most importantly – LIVE IT!<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\n<strong><span class=\"red\">Gary Vaynerchuk, Author, ‘Crush It!’</span></strong>\n\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />In the most important business book since Freakonomics, Simon Mainwaring’s transformational opus illustrates that doing good and doing well go hand-in-hand for 21st century corporations. A groundbreaking approach to marketing, We First teaches brands how to tap into a world of 600 million friends and billions of daily personal news feeds by making an impact one person at a time.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\n<strong><span class=\"red\">Jay Samit, CEO SocialVibe &amp; former EVP Sony Corporation of America</span></strong>\n\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />To avoid collapse of the natural resources that support the business activities that human beings are so feverishly pursuing, we must move from the Industrial Age to the Sustainability Age. But how will that happen? <em>We First</em> explains how it is <em>already</em> happening in the new alignment between brands and customers that promises a roadmap to living within the natural means of our Planet Earth.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\n<strong><span class=\"red\">Rick Ridgeway, VP Environmental Initiatives, Patagonia, Inc.</span></strong>\n\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" /><em>We First</em> lays out a movement that looks to transform corporate America, providing plenty of food for thought for the business leaders of today and tomorrow.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\n<strong><span class=\"red\">Tony Hsieh, New York Times bestselling author of \"Delivering Happiness\" and CEO of Zappos.com, Inc.</span></strong>\n\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />Today like never before the future of companies and brands are in the throes of change. This change is driven by a combination of human experience and learning combined with new technologies and capabilities that are changing the very mindsets of people and deeply impacting their expectations.\n\nIn the work that I do for some of the largest firms around the world the key questions that CEO’s, marketers, government authorities and communities ask are the following?\n<ul>\n	<li class=\"dot\">What is the purpose of a brand and a firm?</li>\n	<li class=\"dot\">Who is behind this firm, brand and effort?</li>\n	<li class=\"dot\">Are companies responsive to people and are they transparent?</li>\n	<li class=\"dot\">Which companies and brands can I trust?</li>\n	<li class=\"dot\">What do other people, employees, customers and community say about the brands and companies I am dealing with or would like to deal with?</li>\n	<li class=\"dot\">Is there meaning for a brand and company besides profit maximization?</li>\n</ul>\nMarketers, companies and people are realizing that increasingly how one acts is very important. Is one being authentic? Is there a respect and awareness of a greater community? Can we trust you?\n\nToday because of Social Media everyone quickly gets to see the people, the values and the drivers behind a company. Marketers and managers and all folks in leadership positions now need to change and adapt to a new world.\n\nSimon Mainwaring has been at the forefront of these changes both as a practitioner, thinker, early adopter and innovator of how markets and marketing can combine both art and science, profit and greater good as well as commerce and community.\n\nFor many of us we look to Simon Mainwaring as he works in this blurring world to guide us.\n\nI am very excited about the prospect of a book that will not only allow us to tap the nearly two decades of wisdom and experience that Simon brings to these topics of the future of commerce and brands and community but also practical tips on making things actually happen.\n\nThere are a lot of wise folks and lots of wet under the ears early adopters. Then there is Simon who straddles these worlds and finds ways to connect them. We First is as prescient as it is visionary – a must read for marketers and consumers intent on creating a prosperous future for all.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\n<strong><span class=\"red\">Rishad Tobaccowala, Chief Strategy and Innovation Officer for VivaKi</span></strong>\n\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />Simon Mainwaring’s insights and recommendations about the power of brands and consumers demonstrate how businesses can enhance the triple bottom line - doing good while making a profit and saving our world.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\n<strong><span class=\"red\">Beth Kanter, Co-founder Zoetica and author of The Networked Non-Profit</span></strong>\n\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" /><em>We First</em> is more than a call to action, it\'s a new imperative. Simon Mainwaring makes a very compelling case for how the combined power of consumers and brands will influence business and bring about a new era of social transformation. <em>We First</em> will show you a path to creating a better world. Buy it today.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\n<strong><span class=\"red\">Valeria Maltoni, author of <em>Conversation Agent</em></span></strong>\n\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" /><em>We First</em> elegantly demonstrates the power of turning me into we by aligning brands and consumers as social collaborators<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\n<strong><span class=\"red\">Peter Guber, Chairman &amp; CEO Mandalay Entertainment</span></strong>\n\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />By demonstrating how brands benefit from cause integration, <em>We First</em> lays\nout a vital and actionable blueprint for how we can scale social change to\nmeet global challenges. By tapping into these powerful private sector forces, Mainwaring shows us how we transform capitalism to create a world we all want to live in.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\n<strong><span class=\"red\">Ryan Scott, CEO of Causecast </span></strong>\n\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />The evolution of capitalism is putting <em>We First</em>. Mainwaring not only gets this, but helps us understand how to make it happen.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\n<strong><span class=\"red\">Jay Coen Gilbert, Co-founder B Corporations</span></strong>\n\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />This is exactly the book that the world needs right now.  It’s our GPS for reaching the destination we must achieve: an intersection of business and consumerism that drives not just big profits but also greater good.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\n<strong><span class=\"red\">Katya Andresen, COO Network for Good and author, Robin Hood Marketing</span></strong>\n\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />Mainwaring offers an inspiring new vision for today\'s broken capitalist model, one that embraces human capital as much as economic. We First does away with the typical fluff-slinging of manifestos and instead offers a practical guide to how brands can do well by doing good, a guide as rooted in socio-cultural insight as it is in a keen understanding of emerging media and technologies – from social networking platforms to location-based mobile applications. Mainwaring shows, with the rigor of an innovation researcher and the passion of a postmodern philanthropist, that capitalism needs not a revolution but an evolution.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\n<strong><span class=\"red\">Maria Popova, Editor of Brain Pickings</span></strong>\n\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" /><em>We First</em> shines an impactful spotlight on the vital importance of weaving socially mindful practices into the DNA of the “for profit “ sector. In today’s interconnected world, the time is <strong>now</strong> for marketers and consumers to assess their role in creating the greater good.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\n<strong><span class=\"red\">Blair Cobb, Director, AOL Cause Marketing</span></strong>\n\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />It is no secret that our society is being transformed - rapidly, and constantly. Still, most people don\'t fully understand exactly what is changing or what specific steps must be taken to survive, let alone thrive, in this new age. Simon Mainwaring understands. He knows that every organization needs to dramatically shift how it operates and communicates.  He knows that individuals want to have a meaningful, measurable impact on the world.  He recognizes that the platforms and channels that have developed over the past few years provide a powerful foundation from which a complete re-imagination of business and philanthropy. Simon Mainwaring has counseled clients throughout his distinguished career on how brands and consumers can work together, fueled by social media, to build a better world. Now, in his extraordinary new book, he offers his insights and guidance to everyone else.  Ignore this book at your own peril.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\n<strong><span class=\"red\">Brian Reich, SVP and Global Editor, Edelman Digital</span></strong>\n\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />Simon Mainwaring puts forth inspiring and provocative ideas on how to transform capitalism into an engine of prosperity. He shows how global brands can become a critical catalyst for creating sustainable capitalism and positive social change.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\n<strong><span class=\"red\">Dave Hudson, CEO NM Incite, Nielsen &amp; McKinsey</span></strong>\n\n<em>“We First </em>is  a remarkable guide for competitors, innovators, and do-gooders in the  marketplace and the world.  The future is shaped with the help of ideas  in this book.  Check it out.”\n<strong><span class=\"red\">Michael P. Davidson, CEO, Gen Next</span></strong>\n\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />Mainwaring has written a comprehensive and engaging account of how we can use social media as a jumping off point to effect positive change not only in the world of business but in our communities and globally as well. <em>We First</em> is a must-read for anyone interested in the field of online marketing, consumerism or the simple desire of making the world a better place.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\n<strong><span class=\"red\">Liz Heller, CEO Buzztone</span></strong>\n\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />Simon Mainwaring’s <em>We First</em> redefines how consumer choice is shifting to more complex dimensions…the calculus of how a brand fits the consumer’s rational, emotional, and even spiritual/ethical needs. Simon insightfully posits how these concerns go beyond individual well being, and take on socio-political dimensions. <em>We First</em> recalibrates that equation by asking what is the holistic role a brand plays in one’s life? How do the spending choices a consumer makes enhance their world and, the planet in general. <em>We First</em> shines a light on how greater numbers of consumers are willing to associate or to disassociate with products and services based on a broader set of understandings – namely, the ethical dimensions of a brand and their implications for our collective future.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\n<strong><span class=\"red\">Tim Sexton, CEO of Sexton Co.</span></strong>','Reviews','','inherit','open','open','','32-autosave','','','2011-09-12 19:08:52','2011-09-12 19:08:52','',32,'http://wefirstbranding.com/32-autosave',0,'revision','',0),(53,1,'2011-01-16 08:43:32','2011-01-16 08:43:32','<p> “When customers and companies truly understand the vision in We First, when they realize we have the power to make capitalism work in our favor, when they embrace just how powerful the social media tools are that we already have in our hands, they\'ll unleash an almost unlimited capacity to massively change our world. We First is more than a must read - it\'s a must do. Buy it, act it, and most importantly – LIVE IT!”<br/><strong><span class=\"red\">Gary Vaynerchuk, Author, ‘Crush It!’</span></strong></p>\r\n\r\n<p>“Few understand the power of brands and consumers better than Simon Mainwaring. In \"We First,\" he presents a truly compelling vision of how to transform that power to the benefit of society and the good of capitalism.”<br/><strong>Jeff Jarvis, Author, “What Would Google Do?”</strong></p>\r\n\r\n<p>“With his mastery of the branding process and his commitment to corporate responsibility, Simon Mainwaring is the perfect author to chart the path for capitalism’s enlightened self-preservation.</p>\r\n\r\n<p>Capitalism and ethical behavior are compatible, but the relationship must become more symbiotic if capitalism is to survive in a world in which consumers are increasingly assertive about their own rights and the greater good.  Social networking makes possible an unprecedented level of dialogue between producers and consumers, and producers ignore this conversation at their peril. For their part, consumers will use their buying power as enhanced by these networks to advance personal and societal agendas.</p>\r\n\r\n<p>Mainwaring’s book explains the practical aspects of how all this works. As such, We First is a critical resource for corporate leaders and will inspire consumers, individually and collectively, to recognize their inherent strength.  A renewed capitalism will be able to not only survive in the 21st century, but also become a stronger, more responsible force for social change. Led by consumers empowered by new media, as envisioned by Mainwaring, corporate responsibility will become far more pervasive. We First is an invaluable blueprint for building this new societal structure we so urgently need.”<br/><strong>Philip Seib<br/>Professor of Journalism and Public Diplomacy<br/>Professor of International Relations<br/>Director, Center on Public Diplomacy, Annenberg School<br/>University of Southern California</strong></p>\r\n\r\n<p>“Capitalism as it exists, is not sustainable nor is it engendering the support and action needed for widespread global renewal. As new media transforms the business landscape and redistributes influence within markets, consumers are now in a position to dictate the actions of businesses based not only on buying power, but also what they say and don\'t say in online social communities - individually and collectively. Simon Mainwaring’s We First empowers socially conscious consumers to channel their online activity sparking massive social change while also awakening business leaders to earn critical relevance through positive, meaningful transformation. Mainwaring is an inspiring leader in his field that truly understands the dynamics in play in the new world of business, online consumer behavior, and how they can collaborate to rethink and rework paths to true global renewal.”<br/><strong>Brian Solis, Author of Engage</strong></p>\r\n\r\n<p>“Today like never before the future of companies and brands are in the throes of change. This change is driven by a combination of human experience and learning combined with new technologies and capabilities that are changing the very mindsets of people and deeply impacting their expectations.</p>\r\n\r\n<p>In the work that I do for some of the largest firms around the world the key questions that CEO’s, marketers, government authorities and communities ask are the following?\r\n<ul>\r\n<li>What is the purpose of a brand and a firm?</li>\r\n<li>Who is behind this firm, brand and effort?</li>\r\n<li>Are companies responsive to people and are they transparent?</li>\r\n<li>Which companies and brands can I trust?</li>\r\n<li>What do other people, employees, customers and community say about the brands and companies I am dealing with or would like to deal with?</li>\r\n<li>Is there meaning for a brand and company besides profit maximization?</li>\r\n</ul></p>\r\n\r\n<p>Marketers, companies and people are realizing that increasingly how one acts is very important. Is one being authentic? Is there a respect and awareness of a greater community? Can we trust you?</p>\r\n\r\n<p>Today because of Social Media everyone quickly gets to see the people, the values and the drivers behind a company. Marketers and managers and all folks in leadership positions now need to change and adapt to a new world.</p>\r\n\r\n<p>Simon Mainwaring has been at the forefront of these changes both as a practitioner, thinker, early adopter and innovator of how markets and marketing can combine both art and science, profit and greater good as well as commerce and community.</p>\r\n\r\n<p>For many of us we look to Simon Mainwaring as he works in this blurring world to guide us.</p>\r\n\r\n<p>I am very excited about the prospect of a book that will not only allow us to tap the nearly two decades of wisdom and experience that Simon brings to these topics of the future of commerce and brands and community but also practical tips on making things actually happen.</p>\r\n\r\n<p>There are a lot of wise folks and lots of wet under the ears early adopters. Then there is Simon who straddles these worlds and finds ways to connect them. We First is as prescient as it is visionary – a must read for marketers and consumers intent on creating a prosperous future for all.”<br/><strong>Rishad Tobaccowala, Chief Strategy and Innovation Officer for VivaKi</strong></p>\r\n\r\n<p>“Mainwaring offers an inspiring new vision for today\'s broken capitalist model, one that embraces human capital as much as economic. We First does away with the typical fluff-slinging of manifestos and instead offers a practical guide to how brands can do well by doing good, a guide as rooted in socio-cultural insight as it is in a keen understanding of emerging media and technologies – from social networking platforms to location-based mobile applications. Mainwaring shows, with the rigor of an innovation researcher and the passion of a postmodern philanthropist, that capitalism needs not a revolution but an evolution.”<br/><strong>Maria Popova, Editor of Brain Pickings </strong></p>','Reviews','','inherit','open','open','','32-revision-5','','','2011-01-16 08:43:32','2011-01-16 08:43:32','',32,'http://wefirstbranding.com/32-revision-5',0,'revision','',0),(51,1,'2011-01-16 08:16:43','2011-01-16 08:16:43','<p><img src=\"/wp-content/themes/wefirst/images/blog_pic01.jpg\" alt=\"Pic\" class=\"rightpicture\" />Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam non arcu leo, a adipiscing nisl. Vestibulum suscipit condim arcu vitae mattis. Duis accumsan congue odio. Donec venenatis, augue at adipiscing scelerisque, enim nibh pellentesque dui, non adipiscing nibh purus semper felis. Proin a pellentesque nibh. Cras fringilla dignissim pretium. Praesent vel nisi nisl. Curabitur nunc sapien, dignissim quis iaculis vitae, tincidunt.</p>\r\n		<p>Donec at nulla vitae tellus ultricies lobortis. In hac habitasse platea dictumst. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Vestibulum sit amet pulvinar metus. Phasellus interdum pellentesque quam at feugiat. Suspendisse eu dolor libero, ac ornare lectus. Phasellus ante quam, porta vel facilisis ut, venenatis ut massa. Pellentesque ac ipsum ut ligula porttitor rutrum sed adipiscing orci.</p> \r\n		<p>Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam non arcu leo, a adipiscing nisl. Vestibulum suscipit condim arcu vitae mattis. Duis accumsan congue odio. Donec venenatis, augue at adipiscing scelerisque, enim nibh pellentesque dui, non adipiscing nibh purus semper felis. Proin a pellentesque nibh. Cras fringilla dignissim pretium. Praesent vel nisi nisl. Curabitur nunc sapien, dignissim quis iaculis vitae, tincidunt sed erat. Nam a tortor eros. In ut sapien nec elit.</p>\r\n		<p>Donec at nulla vitae tellus ultricies lobortis. In hac habitasse platea dictumst. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Vestibulum sit amet pulvinar metus. Phasellus interdum pellentesque quam at feugiat. Suspendisse eu dolor libero, ac ornare lectus. Phasellus ante quam, porta vel facilisis ut, venenatis ut massa. Pellentesque ac ipsum ut ligula porttitor rutrum sed adipiscing orci.</p> \r\n		<p>Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam non arcu leo, a adipiscing nisl. Vestibulum suscipit condim arcu vitae mattis. Duis accumsan congue odio. Donec venenatis, augue at adipiscing scelerisque, enim nibh pellentesque dui, non adipiscing nibh purus semper felis. Proin a pellentesque nibh. Cras fringilla dignissim pretium. Praesent vel nisi nisl. Curabitur nunc sapien, dignissim quis iaculis vitae, tincidunt sed erat. Nam a tortor eros. In ut sapien nec elit.</p>\r\n		<p>Donec at nulla vitae tellus ultricies lobortis. In hac habitasse platea dictumst. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Vestibulum sit amet pulvinar metus. Phasellus interdum pellentesque quam at feugiat. Suspendisse eu dolor libero, ac ornare lectus. Phasellus ante quam, porta vel facilisis ut, venenatis ut massa. Pellentesque ac ipsum ut ligula porttitor rutrum sed adipiscing orci.</p>','Reviews','','inherit','open','open','','32-revision-3','','','2011-01-16 08:16:43','2011-01-16 08:16:43','',32,'http://wefirstbranding.com/32-revision-3',0,'revision','',0),(52,1,'2011-01-16 08:40:35','2011-01-16 08:40:35','<p> “When customers and companies truly understand the vision in We First, when they realize we have the power to make capitalism work in our favor, when they embrace just how powerful the social media tools are that we already have in our hands, they\'ll unleash an almost unlimited capacity to massively change our world. We First is more than a must read - it\'s a must do. Buy it, act it, and most importantly – LIVE IT!”<br/><strong>Gary Vaynerchuk, Author, ‘Crush It!’</strong></p>\r\n\r\n<p>“Few understand the power of brands and consumers better than Simon Mainwaring. In \"We First,\" he presents a truly compelling vision of how to transform that power to the benefit of society and the good of capitalism.”<br/><strong>Jeff Jarvis, Author, “What Would Google Do?”</strong></p>\r\n\r\n<p>“With his mastery of the branding process and his commitment to corporate responsibility, Simon Mainwaring is the perfect author to chart the path for capitalism’s enlightened self-preservation.</p>\r\n\r\n<p>Capitalism and ethical behavior are compatible, but the relationship must become more symbiotic if capitalism is to survive in a world in which consumers are increasingly assertive about their own rights and the greater good.  Social networking makes possible an unprecedented level of dialogue between producers and consumers, and producers ignore this conversation at their peril. For their part, consumers will use their buying power as enhanced by these networks to advance personal and societal agendas.</p>\r\n\r\n<p>Mainwaring’s book explains the practical aspects of how all this works. As such, We First is a critical resource for corporate leaders and will inspire consumers, individually and collectively, to recognize their inherent strength.  A renewed capitalism will be able to not only survive in the 21st century, but also become a stronger, more responsible force for social change. Led by consumers empowered by new media, as envisioned by Mainwaring, corporate responsibility will become far more pervasive. We First is an invaluable blueprint for building this new societal structure we so urgently need.”<br/><strong>Philip Seib<br/>Professor of Journalism and Public Diplomacy<br/>Professor of International Relations<br/>Director, Center on Public Diplomacy, Annenberg School<br/>University of Southern California</strong></p>\r\n\r\n<p>“Capitalism as it exists, is not sustainable nor is it engendering the support and action needed for widespread global renewal. As new media transforms the business landscape and redistributes influence within markets, consumers are now in a position to dictate the actions of businesses based not only on buying power, but also what they say and don\'t say in online social communities - individually and collectively. Simon Mainwaring’s We First empowers socially conscious consumers to channel their online activity sparking massive social change while also awakening business leaders to earn critical relevance through positive, meaningful transformation. Mainwaring is an inspiring leader in his field that truly understands the dynamics in play in the new world of business, online consumer behavior, and how they can collaborate to rethink and rework paths to true global renewal.”<br/><strong>Brian Solis, Author of Engage</strong></p>\r\n\r\n<p>“Today like never before the future of companies and brands are in the throes of change. This change is driven by a combination of human experience and learning combined with new technologies and capabilities that are changing the very mindsets of people and deeply impacting their expectations.</p>\r\n\r\n<p>In the work that I do for some of the largest firms around the world the key questions that CEO’s, marketers, government authorities and communities ask are the following?\r\n<ul>\r\n<li>What is the purpose of a brand and a firm?</li>\r\n<li>Who is behind this firm, brand and effort?</li>\r\n<li>Are companies responsive to people and are they transparent?</li>\r\n<li>Which companies and brands can I trust?</li>\r\n<li>What do other people, employees, customers and community say about the brands and companies I am dealing with or would like to deal with?</li>\r\n<li>Is there meaning for a brand and company besides profit maximization?</li>\r\n</ul></p>\r\n\r\n<p>Marketers, companies and people are realizing that increasingly how one acts is very important. Is one being authentic? Is there a respect and awareness of a greater community? Can we trust you?</p>\r\n\r\n<p>Today because of Social Media everyone quickly gets to see the people, the values and the drivers behind a company. Marketers and managers and all folks in leadership positions now need to change and adapt to a new world.</p>\r\n\r\n<p>Simon Mainwaring has been at the forefront of these changes both as a practitioner, thinker, early adopter and innovator of how markets and marketing can combine both art and science, profit and greater good as well as commerce and community.</p>\r\n\r\n<p>For many of us we look to Simon Mainwaring as he works in this blurring world to guide us.</p>\r\n\r\n<p>I am very excited about the prospect of a book that will not only allow us to tap the nearly two decades of wisdom and experience that Simon brings to these topics of the future of commerce and brands and community but also practical tips on making things actually happen.</p>\r\n\r\n<p>There are a lot of wise folks and lots of wet under the ears early adopters. Then there is Simon who straddles these worlds and finds ways to connect them. We First is as prescient as it is visionary – a must read for marketers and consumers intent on creating a prosperous future for all.”<br/><strong>Rishad Tobaccowala, Chief Strategy and Innovation Officer for VivaKi</strong></p>\r\n\r\n<p>“Mainwaring offers an inspiring new vision for today\'s broken capitalist model, one that embraces human capital as much as economic. We First does away with the typical fluff-slinging of manifestos and instead offers a practical guide to how brands can do well by doing good, a guide as rooted in socio-cultural insight as it is in a keen understanding of emerging media and technologies – from social networking platforms to location-based mobile applications. Mainwaring shows, with the rigor of an innovation researcher and the passion of a postmodern philanthropist, that capitalism needs not a revolution but an evolution.”<br/><strong>Maria Popova, Editor of Brain Pickings </strong></p>','Reviews','','inherit','open','open','','32-revision-4','','','2011-01-16 08:40:35','2011-01-16 08:40:35','',32,'http://wefirstbranding.com/32-revision-4',0,'revision','',0),(54,1,'2011-01-14 04:10:34','2011-01-14 04:10:34','','We First Contract','','inherit','open','open','','19-revision-3','','','2011-01-14 04:10:34','2011-01-14 04:10:34','',19,'http://wefirstbranding.com/19-revision-3',0,'revision','',0),(55,1,'2011-01-16 09:03:20','2011-01-16 09:03:20','','We First Contract','','inherit','open','open','','19-revision-4','','','2011-01-16 09:03:20','2011-01-16 09:03:20','',19,'http://wefirstbranding.com/19-revision-4',0,'revision','',0),(56,1,'2011-01-14 04:11:19','2011-01-14 04:11:19','','Causes','','inherit','open','open','','40-revision-2','','','2011-01-14 04:11:19','2011-01-14 04:11:19','',40,'http://wefirstbranding.com/40-revision-2',0,'revision','',0),(57,1,'2011-01-16 08:19:59','2011-01-16 08:19:59','<p><img src=\"/wp-content/themes/wefirst/images/blog_pic01.jpg\" alt=\"Pic\" class=\"rightpicture\" />Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam non arcu leo, a adipiscing nisl. Vestibulum suscipit condim arcu vitae mattis. Duis accumsan congue odio. Donec venenatis, augue at adipiscing scelerisque, enim nibh pellentesque dui, non adipiscing nibh purus semper felis. Proin a pellentesque nibh. Cras fringilla dignissim pretium. Praesent vel nisi nisl. Curabitur nunc sapien, dignissim quis iaculis vitae, tincidunt.</p>\r\n		<p>Donec at nulla vitae tellus ultricies lobortis. In hac habitasse platea dictumst. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Vestibulum sit amet pulvinar metus. Phasellus interdum pellentesque quam at feugiat. Suspendisse eu dolor libero, ac ornare lectus. Phasellus ante quam, porta vel facilisis ut, venenatis ut massa. Pellentesque ac ipsum ut ligula porttitor rutrum sed adipiscing orci.</p> \r\n		<p>Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam non arcu leo, a adipiscing nisl. Vestibulum suscipit condim arcu vitae mattis. Duis accumsan congue odio. Donec venenatis, augue at adipiscing scelerisque, enim nibh pellentesque dui, non adipiscing nibh purus semper felis. Proin a pellentesque nibh. Cras fringilla dignissim pretium. Praesent vel nisi nisl. Curabitur nunc sapien, dignissim quis iaculis vitae, tincidunt sed erat. Nam a tortor eros. In ut sapien nec elit.</p>\r\n		<p>Donec at nulla vitae tellus ultricies lobortis. In hac habitasse platea dictumst. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Vestibulum sit amet pulvinar metus. Phasellus interdum pellentesque quam at feugiat. Suspendisse eu dolor libero, ac ornare lectus. Phasellus ante quam, porta vel facilisis ut, venenatis ut massa. Pellentesque ac ipsum ut ligula porttitor rutrum sed adipiscing orci.</p> \r\n		<p>Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam non arcu leo, a adipiscing nisl. Vestibulum suscipit condim arcu vitae mattis. Duis accumsan congue odio. Donec venenatis, augue at adipiscing scelerisque, enim nibh pellentesque dui, non adipiscing nibh purus semper felis. Proin a pellentesque nibh. Cras fringilla dignissim pretium. Praesent vel nisi nisl. Curabitur nunc sapien, dignissim quis iaculis vitae, tincidunt sed erat. Nam a tortor eros. In ut sapien nec elit.</p>\r\n		<p>Donec at nulla vitae tellus ultricies lobortis. In hac habitasse platea dictumst. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Vestibulum sit amet pulvinar metus. Phasellus interdum pellentesque quam at feugiat. Suspendisse eu dolor libero, ac ornare lectus. Phasellus ante quam, porta vel facilisis ut, venenatis ut massa. Pellentesque ac ipsum ut ligula porttitor rutrum sed adipiscing orci.</p>','Events','','inherit','open','open','','36-revision-3','','','2011-01-16 08:19:59','2011-01-16 08:19:59','',36,'http://wefirstbranding.com/36-revision-3',0,'revision','',0),(58,1,'2011-01-16 08:44:47','2011-01-16 08:44:47','<p> “When customers and companies truly understand the vision in We First, when they realize we have the power to make capitalism work in our favor, when they embrace just how powerful the social media tools are that we already have in our hands, they\'ll unleash an almost unlimited capacity to massively change our world. We First is more than a must read - it\'s a must do. Buy it, act it, and most importantly – LIVE IT!”<br/><strong><span class=\"red\">Gary Vaynerchuk, Author, ‘Crush It!’</span></strong></p>\r\n\r\n<p>“Few understand the power of brands and consumers better than Simon Mainwaring. In \"We First,\" he presents a truly compelling vision of how to transform that power to the benefit of society and the good of capitalism.”<br/><strong><span class=\"red\">Jeff Jarvis, Author, “What Would Google Do?”</span></strong></p>\r\n\r\n<p>“With his mastery of the branding process and his commitment to corporate responsibility, Simon Mainwaring is the perfect author to chart the path for capitalism’s enlightened self-preservation.</p>\r\n\r\n<p>Capitalism and ethical behavior are compatible, but the relationship must become more symbiotic if capitalism is to survive in a world in which consumers are increasingly assertive about their own rights and the greater good.  Social networking makes possible an unprecedented level of dialogue between producers and consumers, and producers ignore this conversation at their peril. For their part, consumers will use their buying power as enhanced by these networks to advance personal and societal agendas.</p>\r\n\r\n<p>Mainwaring’s book explains the practical aspects of how all this works. As such, We First is a critical resource for corporate leaders and will inspire consumers, individually and collectively, to recognize their inherent strength.  A renewed capitalism will be able to not only survive in the 21st century, but also become a stronger, more responsible force for social change. Led by consumers empowered by new media, as envisioned by Mainwaring, corporate responsibility will become far more pervasive. We First is an invaluable blueprint for building this new societal structure we so urgently need.”<br/><strong><span class=\"red\">Philip Seib<br/>Professor of Journalism and Public Diplomacy<br/>Professor of International Relations<br/>Director, Center on Public Diplomacy, Annenberg School<br/>University of Southern California</span></strong></p>\r\n\r\n<p>“Capitalism as it exists, is not sustainable nor is it engendering the support and action needed for widespread global renewal. As new media transforms the business landscape and redistributes influence within markets, consumers are now in a position to dictate the actions of businesses based not only on buying power, but also what they say and don\'t say in online social communities - individually and collectively. Simon Mainwaring’s We First empowers socially conscious consumers to channel their online activity sparking massive social change while also awakening business leaders to earn critical relevance through positive, meaningful transformation. Mainwaring is an inspiring leader in his field that truly understands the dynamics in play in the new world of business, online consumer behavior, and how they can collaborate to rethink and rework paths to true global renewal.”<br/><strong><span class=\"red\">Brian Solis, Author of Engage</span></strong></p>\r\n\r\n<p>“Today like never before the future of companies and brands are in the throes of change. This change is driven by a combination of human experience and learning combined with new technologies and capabilities that are changing the very mindsets of people and deeply impacting their expectations.</p>\r\n\r\n<p>In the work that I do for some of the largest firms around the world the key questions that CEO’s, marketers, government authorities and communities ask are the following?\r\n<ul>\r\n<li>What is the purpose of a brand and a firm?</li>\r\n<li>Who is behind this firm, brand and effort?</li>\r\n<li>Are companies responsive to people and are they transparent?</li>\r\n<li>Which companies and brands can I trust?</li>\r\n<li>What do other people, employees, customers and community say about the brands and companies I am dealing with or would like to deal with?</li>\r\n<li>Is there meaning for a brand and company besides profit maximization?</li>\r\n</ul></p>\r\n\r\n<p>Marketers, companies and people are realizing that increasingly how one acts is very important. Is one being authentic? Is there a respect and awareness of a greater community? Can we trust you?</p>\r\n\r\n<p>Today because of Social Media everyone quickly gets to see the people, the values and the drivers behind a company. Marketers and managers and all folks in leadership positions now need to change and adapt to a new world.</p>\r\n\r\n<p>Simon Mainwaring has been at the forefront of these changes both as a practitioner, thinker, early adopter and innovator of how markets and marketing can combine both art and science, profit and greater good as well as commerce and community.</p>\r\n\r\n<p>For many of us we look to Simon Mainwaring as he works in this blurring world to guide us.</p>\r\n\r\n<p>I am very excited about the prospect of a book that will not only allow us to tap the nearly two decades of wisdom and experience that Simon brings to these topics of the future of commerce and brands and community but also practical tips on making things actually happen.</p>\r\n\r\n<p>There are a lot of wise folks and lots of wet under the ears early adopters. Then there is Simon who straddles these worlds and finds ways to connect them. We First is as prescient as it is visionary – a must read for marketers and consumers intent on creating a prosperous future for all.”<br/><strong><span class=\"red\">Rishad Tobaccowala, Chief Strategy and Innovation Officer for VivaKi</span></strong></p>\r\n\r\n<p>“Mainwaring offers an inspiring new vision for today\'s broken capitalist model, one that embraces human capital as much as economic. We First does away with the typical fluff-slinging of manifestos and instead offers a practical guide to how brands can do well by doing good, a guide as rooted in socio-cultural insight as it is in a keen understanding of emerging media and technologies – from social networking platforms to location-based mobile applications. Mainwaring shows, with the rigor of an innovation researcher and the passion of a postmodern philanthropist, that capitalism needs not a revolution but an evolution.”<br/><strong><span class=\"red\">Maria Popova, Editor of Brain Pickings </span></strong></p>','Reviews','','inherit','open','open','','32-revision-6','','','2011-01-16 08:44:47','2011-01-16 08:44:47','',32,'http://wefirstbranding.com/32-revision-6',0,'revision','',0),(59,1,'2011-01-17 02:08:46','2011-01-17 02:08:46','<p> “When customers and companies truly understand the vision in We First, when they realize we have the power to make capitalism work in our favor, when they embrace just how powerful the social media tools are that we already have in our hands, they\'ll unleash an almost unlimited capacity to massively change our world. We First is more than a must read - it\'s a must do. Buy it, act it, and most importantly – LIVE IT!”<br/><strong><span class=\"red\">Gary Vaynerchuk, Author, ‘Crush It!’</span></strong></p>\r\n\r\n<div class=\"sep-line\"></div>\r\n\r\n<p>“Few understand the power of brands and consumers better than Simon Mainwaring. In \"We First,\" he presents a truly compelling vision of how to transform that power to the benefit of society and the good of capitalism.”<br/><strong><span class=\"red\">Jeff Jarvis, Author, “What Would Google Do?”</span></strong></p>\r\n\r\n<p>“With his mastery of the branding process and his commitment to corporate responsibility, Simon Mainwaring is the perfect author to chart the path for capitalism’s enlightened self-preservation.</p>\r\n\r\n<p>Capitalism and ethical behavior are compatible, but the relationship must become more symbiotic if capitalism is to survive in a world in which consumers are increasingly assertive about their own rights and the greater good.  Social networking makes possible an unprecedented level of dialogue between producers and consumers, and producers ignore this conversation at their peril. For their part, consumers will use their buying power as enhanced by these networks to advance personal and societal agendas.</p>\r\n\r\n<p>Mainwaring’s book explains the practical aspects of how all this works. As such, We First is a critical resource for corporate leaders and will inspire consumers, individually and collectively, to recognize their inherent strength.  A renewed capitalism will be able to not only survive in the 21st century, but also become a stronger, more responsible force for social change. Led by consumers empowered by new media, as envisioned by Mainwaring, corporate responsibility will become far more pervasive. We First is an invaluable blueprint for building this new societal structure we so urgently need.”<br/><strong><span class=\"red\">Philip Seib<br/>Professor of Journalism and Public Diplomacy<br/>Professor of International Relations<br/>Director, Center on Public Diplomacy, Annenberg School<br/>University of Southern California</span></strong></p>\r\n\r\n<p>“Capitalism as it exists, is not sustainable nor is it engendering the support and action needed for widespread global renewal. As new media transforms the business landscape and redistributes influence within markets, consumers are now in a position to dictate the actions of businesses based not only on buying power, but also what they say and don\'t say in online social communities - individually and collectively. Simon Mainwaring’s We First empowers socially conscious consumers to channel their online activity sparking massive social change while also awakening business leaders to earn critical relevance through positive, meaningful transformation. Mainwaring is an inspiring leader in his field that truly understands the dynamics in play in the new world of business, online consumer behavior, and how they can collaborate to rethink and rework paths to true global renewal.”<br/><strong><span class=\"red\">Brian Solis, Author of Engage</span></strong></p>\r\n\r\n<p>“Today like never before the future of companies and brands are in the throes of change. This change is driven by a combination of human experience and learning combined with new technologies and capabilities that are changing the very mindsets of people and deeply impacting their expectations.</p>\r\n\r\n<p>In the work that I do for some of the largest firms around the world the key questions that CEO’s, marketers, government authorities and communities ask are the following?\r\n<ul>\r\n<li>What is the purpose of a brand and a firm?</li>\r\n<li>Who is behind this firm, brand and effort?</li>\r\n<li>Are companies responsive to people and are they transparent?</li>\r\n<li>Which companies and brands can I trust?</li>\r\n<li>What do other people, employees, customers and community say about the brands and companies I am dealing with or would like to deal with?</li>\r\n<li>Is there meaning for a brand and company besides profit maximization?</li>\r\n</ul></p>\r\n\r\n<p>Marketers, companies and people are realizing that increasingly how one acts is very important. Is one being authentic? Is there a respect and awareness of a greater community? Can we trust you?</p>\r\n\r\n<p>Today because of Social Media everyone quickly gets to see the people, the values and the drivers behind a company. Marketers and managers and all folks in leadership positions now need to change and adapt to a new world.</p>\r\n\r\n<p>Simon Mainwaring has been at the forefront of these changes both as a practitioner, thinker, early adopter and innovator of how markets and marketing can combine both art and science, profit and greater good as well as commerce and community.</p>\r\n\r\n<p>For many of us we look to Simon Mainwaring as he works in this blurring world to guide us.</p>\r\n\r\n<p>I am very excited about the prospect of a book that will not only allow us to tap the nearly two decades of wisdom and experience that Simon brings to these topics of the future of commerce and brands and community but also practical tips on making things actually happen.</p>\r\n\r\n<p>There are a lot of wise folks and lots of wet under the ears early adopters. Then there is Simon who straddles these worlds and finds ways to connect them. We First is as prescient as it is visionary – a must read for marketers and consumers intent on creating a prosperous future for all.”<br/><strong><span class=\"red\">Rishad Tobaccowala, Chief Strategy and Innovation Officer for VivaKi</span></strong></p>\r\n\r\n<p>“Mainwaring offers an inspiring new vision for today\'s broken capitalist model, one that embraces human capital as much as economic. We First does away with the typical fluff-slinging of manifestos and instead offers a practical guide to how brands can do well by doing good, a guide as rooted in socio-cultural insight as it is in a keen understanding of emerging media and technologies – from social networking platforms to location-based mobile applications. Mainwaring shows, with the rigor of an innovation researcher and the passion of a postmodern philanthropist, that capitalism needs not a revolution but an evolution.”<br/><strong><span class=\"red\">Maria Popova, Editor of Brain Pickings </span></strong></p>','Reviews','','inherit','open','open','','32-revision-7','','','2011-01-17 02:08:46','2011-01-17 02:08:46','',32,'http://wefirstbranding.com/32-revision-7',0,'revision','',0),(60,1,'2011-01-17 02:12:22','2011-01-17 02:12:22','<p> “When customers and companies truly understand the vision in We First, when they realize we have the power to make capitalism work in our favor, when they embrace just how powerful the social media tools are that we already have in our hands, they\'ll unleash an almost unlimited capacity to massively change our world. We First is more than a must read - it\'s a must do. Buy it, act it, and most importantly – LIVE IT!”<br/><strong><span class=\"red\">Gary Vaynerchuk, Author, ‘Crush It!’</span></strong></p>\r\n\r\n<div class=\"sep-line\"></div>\r\n\r\n<p>“Few understand the power of brands and consumers better than Simon Mainwaring. In \"We First,\" he presents a truly compelling vision of how to transform that power to the benefit of society and the good of capitalism.”<br/><strong><span class=\"red\">Jeff Jarvis, Author, “What Would Google Do?”</span></strong></p>\r\n\r\n<div class=\"sep-line\"></div>\r\n\r\n<p>“With his mastery of the branding process and his commitment to corporate responsibility, Simon Mainwaring is the perfect author to chart the path for capitalism’s enlightened self-preservation.</p>\r\n\r\n<p>Capitalism and ethical behavior are compatible, but the relationship must become more symbiotic if capitalism is to survive in a world in which consumers are increasingly assertive about their own rights and the greater good.  Social networking makes possible an unprecedented level of dialogue between producers and consumers, and producers ignore this conversation at their peril. For their part, consumers will use their buying power as enhanced by these networks to advance personal and societal agendas.</p>\r\n\r\n<p>Mainwaring’s book explains the practical aspects of how all this works. As such, We First is a critical resource for corporate leaders and will inspire consumers, individually and collectively, to recognize their inherent strength.  A renewed capitalism will be able to not only survive in the 21st century, but also become a stronger, more responsible force for social change. Led by consumers empowered by new media, as envisioned by Mainwaring, corporate responsibility will become far more pervasive. We First is an invaluable blueprint for building this new societal structure we so urgently need.”<br/><strong><span class=\"red\">Philip Seib<br/>Professor of Journalism and Public Diplomacy<br/>Professor of International Relations<br/>Director, Center on Public Diplomacy, Annenberg School<br/>University of Southern California</span></strong></p>\r\n\r\n<div class=\"sep-line\"></div>\r\n\r\n<p>“Capitalism as it exists, is not sustainable nor is it engendering the support and action needed for widespread global renewal. As new media transforms the business landscape and redistributes influence within markets, consumers are now in a position to dictate the actions of businesses based not only on buying power, but also what they say and don\'t say in online social communities - individually and collectively. Simon Mainwaring’s We First empowers socially conscious consumers to channel their online activity sparking massive social change while also awakening business leaders to earn critical relevance through positive, meaningful transformation. Mainwaring is an inspiring leader in his field that truly understands the dynamics in play in the new world of business, online consumer behavior, and how they can collaborate to rethink and rework paths to true global renewal.”<br/><strong><span class=\"red\">Brian Solis, Author of Engage</span></strong></p>\r\n\r\n<div class=\"sep-line\"></div>\r\n\r\n<p>“Today like never before the future of companies and brands are in the throes of change. This change is driven by a combination of human experience and learning combined with new technologies and capabilities that are changing the very mindsets of people and deeply impacting their expectations.</p>\r\n\r\n<p>In the work that I do for some of the largest firms around the world the key questions that CEO’s, marketers, government authorities and communities ask are the following?\r\n<ul>\r\n<li class=\"dot\">What is the purpose of a brand and a firm?</li>\r\n<li class=\"dot\">Who is behind this firm, brand and effort?</li>\r\n<li class=\"dot\">Are companies responsive to people and are they transparent?</li>\r\n<li class=\"dot\">Which companies and brands can I trust?</li>\r\n<li class=\"dot\">What do other people, employees, customers and community say about the brands and companies I am dealing with or would like to deal with?</li>\r\n<li class=\"dot\">Is there meaning for a brand and company besides profit maximization?</li>\r\n</ul></p>\r\n\r\n<p>Marketers, companies and people are realizing that increasingly how one acts is very important. Is one being authentic? Is there a respect and awareness of a greater community? Can we trust you?</p>\r\n\r\n<p>Today because of Social Media everyone quickly gets to see the people, the values and the drivers behind a company. Marketers and managers and all folks in leadership positions now need to change and adapt to a new world.</p>\r\n\r\n<p>Simon Mainwaring has been at the forefront of these changes both as a practitioner, thinker, early adopter and innovator of how markets and marketing can combine both art and science, profit and greater good as well as commerce and community.</p>\r\n\r\n<p>For many of us we look to Simon Mainwaring as he works in this blurring world to guide us.</p>\r\n\r\n<p>I am very excited about the prospect of a book that will not only allow us to tap the nearly two decades of wisdom and experience that Simon brings to these topics of the future of commerce and brands and community but also practical tips on making things actually happen.</p>\r\n\r\n<p>There are a lot of wise folks and lots of wet under the ears early adopters. Then there is Simon who straddles these worlds and finds ways to connect them. We First is as prescient as it is visionary – a must read for marketers and consumers intent on creating a prosperous future for all.”<br/><strong><span class=\"red\">Rishad Tobaccowala, Chief Strategy and Innovation Officer for VivaKi</span></strong></p>\r\n\r\n<div class=\"sep-line\"></div>\r\n\r\n<p>“Mainwaring offers an inspiring new vision for today\'s broken capitalist model, one that embraces human capital as much as economic. We First does away with the typical fluff-slinging of manifestos and instead offers a practical guide to how brands can do well by doing good, a guide as rooted in socio-cultural insight as it is in a keen understanding of emerging media and technologies – from social networking platforms to location-based mobile applications. Mainwaring shows, with the rigor of an innovation researcher and the passion of a postmodern philanthropist, that capitalism needs not a revolution but an evolution.”<br/><strong><span class=\"red\">Maria Popova, Editor of Brain Pickings </span></strong></p>','Reviews','','inherit','open','open','','32-revision-8','','','2011-01-17 02:12:22','2011-01-17 02:12:22','',32,'http://wefirstbranding.com/32-revision-8',0,'revision','',0),(61,1,'2011-01-17 02:22:08','2011-01-17 02:22:08','<p> “When customers and companies truly understand the vision in We First, when they realize we have the power to make capitalism work in our favor, when they embrace just how powerful the social media tools are that we already have in our hands, they\'ll unleash an almost unlimited capacity to massively change our world. We First is more than a must read - it\'s a must do. Buy it, act it, and most importantly – LIVE IT!<img src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" /><br/><strong><span class=\"red\">Gary Vaynerchuk, Author, ‘Crush It!’</span></strong></p>\r\n\r\n<div class=\"sep-line\"></div>\r\n\r\n<p>“Few understand the power of brands and consumers better than Simon Mainwaring. In \"We First,\" he presents a truly compelling vision of how to transform that power to the benefit of society and the good of capitalism.”<br/><strong><span class=\"red\">Jeff Jarvis, Author, “What Would Google Do?”</span></strong></p>\r\n\r\n<div class=\"sep-line\"></div>\r\n\r\n<p>“With his mastery of the branding process and his commitment to corporate responsibility, Simon Mainwaring is the perfect author to chart the path for capitalism’s enlightened self-preservation.</p>\r\n\r\n<p>Capitalism and ethical behavior are compatible, but the relationship must become more symbiotic if capitalism is to survive in a world in which consumers are increasingly assertive about their own rights and the greater good.  Social networking makes possible an unprecedented level of dialogue between producers and consumers, and producers ignore this conversation at their peril. For their part, consumers will use their buying power as enhanced by these networks to advance personal and societal agendas.</p>\r\n\r\n<p>Mainwaring’s book explains the practical aspects of how all this works. As such, We First is a critical resource for corporate leaders and will inspire consumers, individually and collectively, to recognize their inherent strength.  A renewed capitalism will be able to not only survive in the 21st century, but also become a stronger, more responsible force for social change. Led by consumers empowered by new media, as envisioned by Mainwaring, corporate responsibility will become far more pervasive. We First is an invaluable blueprint for building this new societal structure we so urgently need.”<br/><strong><span class=\"red\">Philip Seib<br/>Professor of Journalism and Public Diplomacy<br/>Professor of International Relations<br/>Director, Center on Public Diplomacy, Annenberg School<br/>University of Southern California</span></strong></p>\r\n\r\n<div class=\"sep-line\"></div>\r\n\r\n<p>“Capitalism as it exists, is not sustainable nor is it engendering the support and action needed for widespread global renewal. As new media transforms the business landscape and redistributes influence within markets, consumers are now in a position to dictate the actions of businesses based not only on buying power, but also what they say and don\'t say in online social communities - individually and collectively. Simon Mainwaring’s We First empowers socially conscious consumers to channel their online activity sparking massive social change while also awakening business leaders to earn critical relevance through positive, meaningful transformation. Mainwaring is an inspiring leader in his field that truly understands the dynamics in play in the new world of business, online consumer behavior, and how they can collaborate to rethink and rework paths to true global renewal.”<br/><strong><span class=\"red\">Brian Solis, Author of Engage</span></strong></p>\r\n\r\n<div class=\"sep-line\"></div>\r\n\r\n<p>“Today like never before the future of companies and brands are in the throes of change. This change is driven by a combination of human experience and learning combined with new technologies and capabilities that are changing the very mindsets of people and deeply impacting their expectations.</p>\r\n\r\n<p>In the work that I do for some of the largest firms around the world the key questions that CEO’s, marketers, government authorities and communities ask are the following?\r\n<ul>\r\n<li class=\"dot\">What is the purpose of a brand and a firm?</li>\r\n<li class=\"dot\">Who is behind this firm, brand and effort?</li>\r\n<li class=\"dot\">Are companies responsive to people and are they transparent?</li>\r\n<li class=\"dot\">Which companies and brands can I trust?</li>\r\n<li class=\"dot\">What do other people, employees, customers and community say about the brands and companies I am dealing with or would like to deal with?</li>\r\n<li class=\"dot\">Is there meaning for a brand and company besides profit maximization?</li>\r\n</ul></p>\r\n\r\n<p>Marketers, companies and people are realizing that increasingly how one acts is very important. Is one being authentic? Is there a respect and awareness of a greater community? Can we trust you?</p>\r\n\r\n<p>Today because of Social Media everyone quickly gets to see the people, the values and the drivers behind a company. Marketers and managers and all folks in leadership positions now need to change and adapt to a new world.</p>\r\n\r\n<p>Simon Mainwaring has been at the forefront of these changes both as a practitioner, thinker, early adopter and innovator of how markets and marketing can combine both art and science, profit and greater good as well as commerce and community.</p>\r\n\r\n<p>For many of us we look to Simon Mainwaring as he works in this blurring world to guide us.</p>\r\n\r\n<p>I am very excited about the prospect of a book that will not only allow us to tap the nearly two decades of wisdom and experience that Simon brings to these topics of the future of commerce and brands and community but also practical tips on making things actually happen.</p>\r\n\r\n<p>There are a lot of wise folks and lots of wet under the ears early adopters. Then there is Simon who straddles these worlds and finds ways to connect them. We First is as prescient as it is visionary – a must read for marketers and consumers intent on creating a prosperous future for all.”<br/><strong><span class=\"red\">Rishad Tobaccowala, Chief Strategy and Innovation Officer for VivaKi</span></strong></p>\r\n\r\n<div class=\"sep-line\"></div>\r\n\r\n<p>“Mainwaring offers an inspiring new vision for today\'s broken capitalist model, one that embraces human capital as much as economic. We First does away with the typical fluff-slinging of manifestos and instead offers a practical guide to how brands can do well by doing good, a guide as rooted in socio-cultural insight as it is in a keen understanding of emerging media and technologies – from social networking platforms to location-based mobile applications. Mainwaring shows, with the rigor of an innovation researcher and the passion of a postmodern philanthropist, that capitalism needs not a revolution but an evolution.”<br/><strong><span class=\"red\">Maria Popova, Editor of Brain Pickings </span></strong></p>','Reviews','','inherit','open','open','','32-revision-9','','','2011-01-17 02:22:08','2011-01-17 02:22:08','',32,'http://wefirstbranding.com/32-revision-9',0,'revision','',0),(62,1,'2011-01-17 02:22:49','2011-01-17 02:22:49','<p> “When customers and companies truly understand the vision in We First, when they realize we have the power to make capitalism work in our favor, when they embrace just how powerful the social media tools are that we already have in our hands, they\'ll unleash an almost unlimited capacity to massively change our world. We First is more than a must read - it\'s a must do. Buy it, act it, and most importantly – LIVE IT!<img src=\"/wp-content/themes/wefirst/images/end-quote.png\" style=\"padding-bottom: 5px;\" alt=\"\" /><br/><strong><span class=\"red\">Gary Vaynerchuk, Author, ‘Crush It!’</span></strong></p>\r\n\r\n<div class=\"sep-line\"></div>\r\n\r\n<p>“Few understand the power of brands and consumers better than Simon Mainwaring. In \"We First,\" he presents a truly compelling vision of how to transform that power to the benefit of society and the good of capitalism.”<br/><strong><span class=\"red\">Jeff Jarvis, Author, “What Would Google Do?”</span></strong></p>\r\n\r\n<div class=\"sep-line\"></div>\r\n\r\n<p>“With his mastery of the branding process and his commitment to corporate responsibility, Simon Mainwaring is the perfect author to chart the path for capitalism’s enlightened self-preservation.</p>\r\n\r\n<p>Capitalism and ethical behavior are compatible, but the relationship must become more symbiotic if capitalism is to survive in a world in which consumers are increasingly assertive about their own rights and the greater good.  Social networking makes possible an unprecedented level of dialogue between producers and consumers, and producers ignore this conversation at their peril. For their part, consumers will use their buying power as enhanced by these networks to advance personal and societal agendas.</p>\r\n\r\n<p>Mainwaring’s book explains the practical aspects of how all this works. As such, We First is a critical resource for corporate leaders and will inspire consumers, individually and collectively, to recognize their inherent strength.  A renewed capitalism will be able to not only survive in the 21st century, but also become a stronger, more responsible force for social change. Led by consumers empowered by new media, as envisioned by Mainwaring, corporate responsibility will become far more pervasive. We First is an invaluable blueprint for building this new societal structure we so urgently need.”<br/><strong><span class=\"red\">Philip Seib<br/>Professor of Journalism and Public Diplomacy<br/>Professor of International Relations<br/>Director, Center on Public Diplomacy, Annenberg School<br/>University of Southern California</span></strong></p>\r\n\r\n<div class=\"sep-line\"></div>\r\n\r\n<p>“Capitalism as it exists, is not sustainable nor is it engendering the support and action needed for widespread global renewal. As new media transforms the business landscape and redistributes influence within markets, consumers are now in a position to dictate the actions of businesses based not only on buying power, but also what they say and don\'t say in online social communities - individually and collectively. Simon Mainwaring’s We First empowers socially conscious consumers to channel their online activity sparking massive social change while also awakening business leaders to earn critical relevance through positive, meaningful transformation. Mainwaring is an inspiring leader in his field that truly understands the dynamics in play in the new world of business, online consumer behavior, and how they can collaborate to rethink and rework paths to true global renewal.”<br/><strong><span class=\"red\">Brian Solis, Author of Engage</span></strong></p>\r\n\r\n<div class=\"sep-line\"></div>\r\n\r\n<p>“Today like never before the future of companies and brands are in the throes of change. This change is driven by a combination of human experience and learning combined with new technologies and capabilities that are changing the very mindsets of people and deeply impacting their expectations.</p>\r\n\r\n<p>In the work that I do for some of the largest firms around the world the key questions that CEO’s, marketers, government authorities and communities ask are the following?\r\n<ul>\r\n<li class=\"dot\">What is the purpose of a brand and a firm?</li>\r\n<li class=\"dot\">Who is behind this firm, brand and effort?</li>\r\n<li class=\"dot\">Are companies responsive to people and are they transparent?</li>\r\n<li class=\"dot\">Which companies and brands can I trust?</li>\r\n<li class=\"dot\">What do other people, employees, customers and community say about the brands and companies I am dealing with or would like to deal with?</li>\r\n<li class=\"dot\">Is there meaning for a brand and company besides profit maximization?</li>\r\n</ul></p>\r\n\r\n<p>Marketers, companies and people are realizing that increasingly how one acts is very important. Is one being authentic? Is there a respect and awareness of a greater community? Can we trust you?</p>\r\n\r\n<p>Today because of Social Media everyone quickly gets to see the people, the values and the drivers behind a company. Marketers and managers and all folks in leadership positions now need to change and adapt to a new world.</p>\r\n\r\n<p>Simon Mainwaring has been at the forefront of these changes both as a practitioner, thinker, early adopter and innovator of how markets and marketing can combine both art and science, profit and greater good as well as commerce and community.</p>\r\n\r\n<p>For many of us we look to Simon Mainwaring as he works in this blurring world to guide us.</p>\r\n\r\n<p>I am very excited about the prospect of a book that will not only allow us to tap the nearly two decades of wisdom and experience that Simon brings to these topics of the future of commerce and brands and community but also practical tips on making things actually happen.</p>\r\n\r\n<p>There are a lot of wise folks and lots of wet under the ears early adopters. Then there is Simon who straddles these worlds and finds ways to connect them. We First is as prescient as it is visionary – a must read for marketers and consumers intent on creating a prosperous future for all.”<br/><strong><span class=\"red\">Rishad Tobaccowala, Chief Strategy and Innovation Officer for VivaKi</span></strong></p>\r\n\r\n<div class=\"sep-line\"></div>\r\n\r\n<p>“Mainwaring offers an inspiring new vision for today\'s broken capitalist model, one that embraces human capital as much as economic. We First does away with the typical fluff-slinging of manifestos and instead offers a practical guide to how brands can do well by doing good, a guide as rooted in socio-cultural insight as it is in a keen understanding of emerging media and technologies – from social networking platforms to location-based mobile applications. Mainwaring shows, with the rigor of an innovation researcher and the passion of a postmodern philanthropist, that capitalism needs not a revolution but an evolution.”<br/><strong><span class=\"red\">Maria Popova, Editor of Brain Pickings </span></strong></p>','Reviews','','inherit','open','open','','32-revision-10','','','2011-01-17 02:22:49','2011-01-17 02:22:49','',32,'http://wefirstbranding.com/32-revision-10',0,'revision','',0),(63,1,'2011-01-17 02:23:13','2011-01-17 02:23:13','<p> “When customers and companies truly understand the vision in We First, when they realize we have the power to make capitalism work in our favor, when they embrace just how powerful the social media tools are that we already have in our hands, they\'ll unleash an almost unlimited capacity to massively change our world. We First is more than a must read - it\'s a must do. Buy it, act it, and most importantly – LIVE IT!<img src=\"/wp-content/themes/wefirst/images/end-quote.png\" style=\"padding:5px;\" alt=\"\" /><br/><strong><span class=\"red\">Gary Vaynerchuk, Author, ‘Crush It!’</span></strong></p>\r\n\r\n<div class=\"sep-line\"></div>\r\n\r\n<p>“Few understand the power of brands and consumers better than Simon Mainwaring. In \"We First,\" he presents a truly compelling vision of how to transform that power to the benefit of society and the good of capitalism.”<br/><strong><span class=\"red\">Jeff Jarvis, Author, “What Would Google Do?”</span></strong></p>\r\n\r\n<div class=\"sep-line\"></div>\r\n\r\n<p>“With his mastery of the branding process and his commitment to corporate responsibility, Simon Mainwaring is the perfect author to chart the path for capitalism’s enlightened self-preservation.</p>\r\n\r\n<p>Capitalism and ethical behavior are compatible, but the relationship must become more symbiotic if capitalism is to survive in a world in which consumers are increasingly assertive about their own rights and the greater good.  Social networking makes possible an unprecedented level of dialogue between producers and consumers, and producers ignore this conversation at their peril. For their part, consumers will use their buying power as enhanced by these networks to advance personal and societal agendas.</p>\r\n\r\n<p>Mainwaring’s book explains the practical aspects of how all this works. As such, We First is a critical resource for corporate leaders and will inspire consumers, individually and collectively, to recognize their inherent strength.  A renewed capitalism will be able to not only survive in the 21st century, but also become a stronger, more responsible force for social change. Led by consumers empowered by new media, as envisioned by Mainwaring, corporate responsibility will become far more pervasive. We First is an invaluable blueprint for building this new societal structure we so urgently need.”<br/><strong><span class=\"red\">Philip Seib<br/>Professor of Journalism and Public Diplomacy<br/>Professor of International Relations<br/>Director, Center on Public Diplomacy, Annenberg School<br/>University of Southern California</span></strong></p>\r\n\r\n<div class=\"sep-line\"></div>\r\n\r\n<p>“Capitalism as it exists, is not sustainable nor is it engendering the support and action needed for widespread global renewal. As new media transforms the business landscape and redistributes influence within markets, consumers are now in a position to dictate the actions of businesses based not only on buying power, but also what they say and don\'t say in online social communities - individually and collectively. Simon Mainwaring’s We First empowers socially conscious consumers to channel their online activity sparking massive social change while also awakening business leaders to earn critical relevance through positive, meaningful transformation. Mainwaring is an inspiring leader in his field that truly understands the dynamics in play in the new world of business, online consumer behavior, and how they can collaborate to rethink and rework paths to true global renewal.”<br/><strong><span class=\"red\">Brian Solis, Author of Engage</span></strong></p>\r\n\r\n<div class=\"sep-line\"></div>\r\n\r\n<p>“Today like never before the future of companies and brands are in the throes of change. This change is driven by a combination of human experience and learning combined with new technologies and capabilities that are changing the very mindsets of people and deeply impacting their expectations.</p>\r\n\r\n<p>In the work that I do for some of the largest firms around the world the key questions that CEO’s, marketers, government authorities and communities ask are the following?\r\n<ul>\r\n<li class=\"dot\">What is the purpose of a brand and a firm?</li>\r\n<li class=\"dot\">Who is behind this firm, brand and effort?</li>\r\n<li class=\"dot\">Are companies responsive to people and are they transparent?</li>\r\n<li class=\"dot\">Which companies and brands can I trust?</li>\r\n<li class=\"dot\">What do other people, employees, customers and community say about the brands and companies I am dealing with or would like to deal with?</li>\r\n<li class=\"dot\">Is there meaning for a brand and company besides profit maximization?</li>\r\n</ul></p>\r\n\r\n<p>Marketers, companies and people are realizing that increasingly how one acts is very important. Is one being authentic? Is there a respect and awareness of a greater community? Can we trust you?</p>\r\n\r\n<p>Today because of Social Media everyone quickly gets to see the people, the values and the drivers behind a company. Marketers and managers and all folks in leadership positions now need to change and adapt to a new world.</p>\r\n\r\n<p>Simon Mainwaring has been at the forefront of these changes both as a practitioner, thinker, early adopter and innovator of how markets and marketing can combine both art and science, profit and greater good as well as commerce and community.</p>\r\n\r\n<p>For many of us we look to Simon Mainwaring as he works in this blurring world to guide us.</p>\r\n\r\n<p>I am very excited about the prospect of a book that will not only allow us to tap the nearly two decades of wisdom and experience that Simon brings to these topics of the future of commerce and brands and community but also practical tips on making things actually happen.</p>\r\n\r\n<p>There are a lot of wise folks and lots of wet under the ears early adopters. Then there is Simon who straddles these worlds and finds ways to connect them. We First is as prescient as it is visionary – a must read for marketers and consumers intent on creating a prosperous future for all.”<br/><strong><span class=\"red\">Rishad Tobaccowala, Chief Strategy and Innovation Officer for VivaKi</span></strong></p>\r\n\r\n<div class=\"sep-line\"></div>\r\n\r\n<p>“Mainwaring offers an inspiring new vision for today\'s broken capitalist model, one that embraces human capital as much as economic. We First does away with the typical fluff-slinging of manifestos and instead offers a practical guide to how brands can do well by doing good, a guide as rooted in socio-cultural insight as it is in a keen understanding of emerging media and technologies – from social networking platforms to location-based mobile applications. Mainwaring shows, with the rigor of an innovation researcher and the passion of a postmodern philanthropist, that capitalism needs not a revolution but an evolution.”<br/><strong><span class=\"red\">Maria Popova, Editor of Brain Pickings </span></strong></p>','Reviews','','inherit','open','open','','32-revision-11','','','2011-01-17 02:23:13','2011-01-17 02:23:13','',32,'http://wefirstbranding.com/32-revision-11',0,'revision','',0),(64,1,'2011-01-17 02:23:45','2011-01-17 02:23:45','<p> “When customers and companies truly understand the vision in We First, when they realize we have the power to make capitalism work in our favor, when they embrace just how powerful the social media tools are that we already have in our hands, they\'ll unleash an almost unlimited capacity to massively change our world. We First is more than a must read - it\'s a must do. Buy it, act it, and most importantly – LIVE IT!<img src=\"/wp-content/themes/wefirst/images/end-quote.png\" style=\"padding-bottom: 5px 0px 0px 3px;\" alt=\"\" /><br/><strong><span class=\"red\">Gary Vaynerchuk, Author, ‘Crush It!’</span></strong></p>\r\n\r\n<div class=\"sep-line\"></div>\r\n\r\n<p>“Few understand the power of brands and consumers better than Simon Mainwaring. In \"We First,\" he presents a truly compelling vision of how to transform that power to the benefit of society and the good of capitalism.”<br/><strong><span class=\"red\">Jeff Jarvis, Author, “What Would Google Do?”</span></strong></p>\r\n\r\n<div class=\"sep-line\"></div>\r\n\r\n<p>“With his mastery of the branding process and his commitment to corporate responsibility, Simon Mainwaring is the perfect author to chart the path for capitalism’s enlightened self-preservation.</p>\r\n\r\n<p>Capitalism and ethical behavior are compatible, but the relationship must become more symbiotic if capitalism is to survive in a world in which consumers are increasingly assertive about their own rights and the greater good.  Social networking makes possible an unprecedented level of dialogue between producers and consumers, and producers ignore this conversation at their peril. For their part, consumers will use their buying power as enhanced by these networks to advance personal and societal agendas.</p>\r\n\r\n<p>Mainwaring’s book explains the practical aspects of how all this works. As such, We First is a critical resource for corporate leaders and will inspire consumers, individually and collectively, to recognize their inherent strength.  A renewed capitalism will be able to not only survive in the 21st century, but also become a stronger, more responsible force for social change. Led by consumers empowered by new media, as envisioned by Mainwaring, corporate responsibility will become far more pervasive. We First is an invaluable blueprint for building this new societal structure we so urgently need.”<br/><strong><span class=\"red\">Philip Seib<br/>Professor of Journalism and Public Diplomacy<br/>Professor of International Relations<br/>Director, Center on Public Diplomacy, Annenberg School<br/>University of Southern California</span></strong></p>\r\n\r\n<div class=\"sep-line\"></div>\r\n\r\n<p>“Capitalism as it exists, is not sustainable nor is it engendering the support and action needed for widespread global renewal. As new media transforms the business landscape and redistributes influence within markets, consumers are now in a position to dictate the actions of businesses based not only on buying power, but also what they say and don\'t say in online social communities - individually and collectively. Simon Mainwaring’s We First empowers socially conscious consumers to channel their online activity sparking massive social change while also awakening business leaders to earn critical relevance through positive, meaningful transformation. Mainwaring is an inspiring leader in his field that truly understands the dynamics in play in the new world of business, online consumer behavior, and how they can collaborate to rethink and rework paths to true global renewal.”<br/><strong><span class=\"red\">Brian Solis, Author of Engage</span></strong></p>\r\n\r\n<div class=\"sep-line\"></div>\r\n\r\n<p>“Today like never before the future of companies and brands are in the throes of change. This change is driven by a combination of human experience and learning combined with new technologies and capabilities that are changing the very mindsets of people and deeply impacting their expectations.</p>\r\n\r\n<p>In the work that I do for some of the largest firms around the world the key questions that CEO’s, marketers, government authorities and communities ask are the following?\r\n<ul>\r\n<li class=\"dot\">What is the purpose of a brand and a firm?</li>\r\n<li class=\"dot\">Who is behind this firm, brand and effort?</li>\r\n<li class=\"dot\">Are companies responsive to people and are they transparent?</li>\r\n<li class=\"dot\">Which companies and brands can I trust?</li>\r\n<li class=\"dot\">What do other people, employees, customers and community say about the brands and companies I am dealing with or would like to deal with?</li>\r\n<li class=\"dot\">Is there meaning for a brand and company besides profit maximization?</li>\r\n</ul></p>\r\n\r\n<p>Marketers, companies and people are realizing that increasingly how one acts is very important. Is one being authentic? Is there a respect and awareness of a greater community? Can we trust you?</p>\r\n\r\n<p>Today because of Social Media everyone quickly gets to see the people, the values and the drivers behind a company. Marketers and managers and all folks in leadership positions now need to change and adapt to a new world.</p>\r\n\r\n<p>Simon Mainwaring has been at the forefront of these changes both as a practitioner, thinker, early adopter and innovator of how markets and marketing can combine both art and science, profit and greater good as well as commerce and community.</p>\r\n\r\n<p>For many of us we look to Simon Mainwaring as he works in this blurring world to guide us.</p>\r\n\r\n<p>I am very excited about the prospect of a book that will not only allow us to tap the nearly two decades of wisdom and experience that Simon brings to these topics of the future of commerce and brands and community but also practical tips on making things actually happen.</p>\r\n\r\n<p>There are a lot of wise folks and lots of wet under the ears early adopters. Then there is Simon who straddles these worlds and finds ways to connect them. We First is as prescient as it is visionary – a must read for marketers and consumers intent on creating a prosperous future for all.”<br/><strong><span class=\"red\">Rishad Tobaccowala, Chief Strategy and Innovation Officer for VivaKi</span></strong></p>\r\n\r\n<div class=\"sep-line\"></div>\r\n\r\n<p>“Mainwaring offers an inspiring new vision for today\'s broken capitalist model, one that embraces human capital as much as economic. We First does away with the typical fluff-slinging of manifestos and instead offers a practical guide to how brands can do well by doing good, a guide as rooted in socio-cultural insight as it is in a keen understanding of emerging media and technologies – from social networking platforms to location-based mobile applications. Mainwaring shows, with the rigor of an innovation researcher and the passion of a postmodern philanthropist, that capitalism needs not a revolution but an evolution.”<br/><strong><span class=\"red\">Maria Popova, Editor of Brain Pickings </span></strong></p>','Reviews','','inherit','open','open','','32-revision-12','','','2011-01-17 02:23:45','2011-01-17 02:23:45','',32,'http://wefirstbranding.com/32-revision-12',0,'revision','',0),(65,1,'2011-01-17 02:23:59','2011-01-17 02:23:59','<p> “When customers and companies truly understand the vision in We First, when they realize we have the power to make capitalism work in our favor, when they embrace just how powerful the social media tools are that we already have in our hands, they\'ll unleash an almost unlimited capacity to massively change our world. We First is more than a must read - it\'s a must do. Buy it, act it, and most importantly – LIVE IT!<img src=\"/wp-content/themes/wefirst/images/end-quote.png\" style=\"padding-bottom: 0px 0px 5px 3px;\" alt=\"\" /><br/><strong><span class=\"red\">Gary Vaynerchuk, Author, ‘Crush It!’</span></strong></p>\r\n\r\n<div class=\"sep-line\"></div>\r\n\r\n<p>“Few understand the power of brands and consumers better than Simon Mainwaring. In \"We First,\" he presents a truly compelling vision of how to transform that power to the benefit of society and the good of capitalism.”<br/><strong><span class=\"red\">Jeff Jarvis, Author, “What Would Google Do?”</span></strong></p>\r\n\r\n<div class=\"sep-line\"></div>\r\n\r\n<p>“With his mastery of the branding process and his commitment to corporate responsibility, Simon Mainwaring is the perfect author to chart the path for capitalism’s enlightened self-preservation.</p>\r\n\r\n<p>Capitalism and ethical behavior are compatible, but the relationship must become more symbiotic if capitalism is to survive in a world in which consumers are increasingly assertive about their own rights and the greater good.  Social networking makes possible an unprecedented level of dialogue between producers and consumers, and producers ignore this conversation at their peril. For their part, consumers will use their buying power as enhanced by these networks to advance personal and societal agendas.</p>\r\n\r\n<p>Mainwaring’s book explains the practical aspects of how all this works. As such, We First is a critical resource for corporate leaders and will inspire consumers, individually and collectively, to recognize their inherent strength.  A renewed capitalism will be able to not only survive in the 21st century, but also become a stronger, more responsible force for social change. Led by consumers empowered by new media, as envisioned by Mainwaring, corporate responsibility will become far more pervasive. We First is an invaluable blueprint for building this new societal structure we so urgently need.”<br/><strong><span class=\"red\">Philip Seib<br/>Professor of Journalism and Public Diplomacy<br/>Professor of International Relations<br/>Director, Center on Public Diplomacy, Annenberg School<br/>University of Southern California</span></strong></p>\r\n\r\n<div class=\"sep-line\"></div>\r\n\r\n<p>“Capitalism as it exists, is not sustainable nor is it engendering the support and action needed for widespread global renewal. As new media transforms the business landscape and redistributes influence within markets, consumers are now in a position to dictate the actions of businesses based not only on buying power, but also what they say and don\'t say in online social communities - individually and collectively. Simon Mainwaring’s We First empowers socially conscious consumers to channel their online activity sparking massive social change while also awakening business leaders to earn critical relevance through positive, meaningful transformation. Mainwaring is an inspiring leader in his field that truly understands the dynamics in play in the new world of business, online consumer behavior, and how they can collaborate to rethink and rework paths to true global renewal.”<br/><strong><span class=\"red\">Brian Solis, Author of Engage</span></strong></p>\r\n\r\n<div class=\"sep-line\"></div>\r\n\r\n<p>“Today like never before the future of companies and brands are in the throes of change. This change is driven by a combination of human experience and learning combined with new technologies and capabilities that are changing the very mindsets of people and deeply impacting their expectations.</p>\r\n\r\n<p>In the work that I do for some of the largest firms around the world the key questions that CEO’s, marketers, government authorities and communities ask are the following?\r\n<ul>\r\n<li class=\"dot\">What is the purpose of a brand and a firm?</li>\r\n<li class=\"dot\">Who is behind this firm, brand and effort?</li>\r\n<li class=\"dot\">Are companies responsive to people and are they transparent?</li>\r\n<li class=\"dot\">Which companies and brands can I trust?</li>\r\n<li class=\"dot\">What do other people, employees, customers and community say about the brands and companies I am dealing with or would like to deal with?</li>\r\n<li class=\"dot\">Is there meaning for a brand and company besides profit maximization?</li>\r\n</ul></p>\r\n\r\n<p>Marketers, companies and people are realizing that increasingly how one acts is very important. Is one being authentic? Is there a respect and awareness of a greater community? Can we trust you?</p>\r\n\r\n<p>Today because of Social Media everyone quickly gets to see the people, the values and the drivers behind a company. Marketers and managers and all folks in leadership positions now need to change and adapt to a new world.</p>\r\n\r\n<p>Simon Mainwaring has been at the forefront of these changes both as a practitioner, thinker, early adopter and innovator of how markets and marketing can combine both art and science, profit and greater good as well as commerce and community.</p>\r\n\r\n<p>For many of us we look to Simon Mainwaring as he works in this blurring world to guide us.</p>\r\n\r\n<p>I am very excited about the prospect of a book that will not only allow us to tap the nearly two decades of wisdom and experience that Simon brings to these topics of the future of commerce and brands and community but also practical tips on making things actually happen.</p>\r\n\r\n<p>There are a lot of wise folks and lots of wet under the ears early adopters. Then there is Simon who straddles these worlds and finds ways to connect them. We First is as prescient as it is visionary – a must read for marketers and consumers intent on creating a prosperous future for all.”<br/><strong><span class=\"red\">Rishad Tobaccowala, Chief Strategy and Innovation Officer for VivaKi</span></strong></p>\r\n\r\n<div class=\"sep-line\"></div>\r\n\r\n<p>“Mainwaring offers an inspiring new vision for today\'s broken capitalist model, one that embraces human capital as much as economic. We First does away with the typical fluff-slinging of manifestos and instead offers a practical guide to how brands can do well by doing good, a guide as rooted in socio-cultural insight as it is in a keen understanding of emerging media and technologies – from social networking platforms to location-based mobile applications. Mainwaring shows, with the rigor of an innovation researcher and the passion of a postmodern philanthropist, that capitalism needs not a revolution but an evolution.”<br/><strong><span class=\"red\">Maria Popova, Editor of Brain Pickings </span></strong></p>','Reviews','','inherit','open','open','','32-revision-13','','','2011-01-17 02:23:59','2011-01-17 02:23:59','',32,'http://wefirstbranding.com/32-revision-13',0,'revision','',0),(66,1,'2011-01-17 02:24:15','2011-01-17 02:24:15','<p> “When customers and companies truly understand the vision in We First, when they realize we have the power to make capitalism work in our favor, when they embrace just how powerful the social media tools are that we already have in our hands, they\'ll unleash an almost unlimited capacity to massively change our world. We First is more than a must read - it\'s a must do. Buy it, act it, and most importantly – LIVE IT!<img src=\"/wp-content/themes/wefirst/images/end-quote.png\" style=\"padding: 0px 0px 5px 3px;\" alt=\"\" /><br/><strong><span class=\"red\">Gary Vaynerchuk, Author, ‘Crush It!’</span></strong></p>\r\n\r\n<div class=\"sep-line\"></div>\r\n\r\n<p>“Few understand the power of brands and consumers better than Simon Mainwaring. In \"We First,\" he presents a truly compelling vision of how to transform that power to the benefit of society and the good of capitalism.”<br/><strong><span class=\"red\">Jeff Jarvis, Author, “What Would Google Do?”</span></strong></p>\r\n\r\n<div class=\"sep-line\"></div>\r\n\r\n<p>“With his mastery of the branding process and his commitment to corporate responsibility, Simon Mainwaring is the perfect author to chart the path for capitalism’s enlightened self-preservation.</p>\r\n\r\n<p>Capitalism and ethical behavior are compatible, but the relationship must become more symbiotic if capitalism is to survive in a world in which consumers are increasingly assertive about their own rights and the greater good.  Social networking makes possible an unprecedented level of dialogue between producers and consumers, and producers ignore this conversation at their peril. For their part, consumers will use their buying power as enhanced by these networks to advance personal and societal agendas.</p>\r\n\r\n<p>Mainwaring’s book explains the practical aspects of how all this works. As such, We First is a critical resource for corporate leaders and will inspire consumers, individually and collectively, to recognize their inherent strength.  A renewed capitalism will be able to not only survive in the 21st century, but also become a stronger, more responsible force for social change. Led by consumers empowered by new media, as envisioned by Mainwaring, corporate responsibility will become far more pervasive. We First is an invaluable blueprint for building this new societal structure we so urgently need.”<br/><strong><span class=\"red\">Philip Seib<br/>Professor of Journalism and Public Diplomacy<br/>Professor of International Relations<br/>Director, Center on Public Diplomacy, Annenberg School<br/>University of Southern California</span></strong></p>\r\n\r\n<div class=\"sep-line\"></div>\r\n\r\n<p>“Capitalism as it exists, is not sustainable nor is it engendering the support and action needed for widespread global renewal. As new media transforms the business landscape and redistributes influence within markets, consumers are now in a position to dictate the actions of businesses based not only on buying power, but also what they say and don\'t say in online social communities - individually and collectively. Simon Mainwaring’s We First empowers socially conscious consumers to channel their online activity sparking massive social change while also awakening business leaders to earn critical relevance through positive, meaningful transformation. Mainwaring is an inspiring leader in his field that truly understands the dynamics in play in the new world of business, online consumer behavior, and how they can collaborate to rethink and rework paths to true global renewal.”<br/><strong><span class=\"red\">Brian Solis, Author of Engage</span></strong></p>\r\n\r\n<div class=\"sep-line\"></div>\r\n\r\n<p>“Today like never before the future of companies and brands are in the throes of change. This change is driven by a combination of human experience and learning combined with new technologies and capabilities that are changing the very mindsets of people and deeply impacting their expectations.</p>\r\n\r\n<p>In the work that I do for some of the largest firms around the world the key questions that CEO’s, marketers, government authorities and communities ask are the following?\r\n<ul>\r\n<li class=\"dot\">What is the purpose of a brand and a firm?</li>\r\n<li class=\"dot\">Who is behind this firm, brand and effort?</li>\r\n<li class=\"dot\">Are companies responsive to people and are they transparent?</li>\r\n<li class=\"dot\">Which companies and brands can I trust?</li>\r\n<li class=\"dot\">What do other people, employees, customers and community say about the brands and companies I am dealing with or would like to deal with?</li>\r\n<li class=\"dot\">Is there meaning for a brand and company besides profit maximization?</li>\r\n</ul></p>\r\n\r\n<p>Marketers, companies and people are realizing that increasingly how one acts is very important. Is one being authentic? Is there a respect and awareness of a greater community? Can we trust you?</p>\r\n\r\n<p>Today because of Social Media everyone quickly gets to see the people, the values and the drivers behind a company. Marketers and managers and all folks in leadership positions now need to change and adapt to a new world.</p>\r\n\r\n<p>Simon Mainwaring has been at the forefront of these changes both as a practitioner, thinker, early adopter and innovator of how markets and marketing can combine both art and science, profit and greater good as well as commerce and community.</p>\r\n\r\n<p>For many of us we look to Simon Mainwaring as he works in this blurring world to guide us.</p>\r\n\r\n<p>I am very excited about the prospect of a book that will not only allow us to tap the nearly two decades of wisdom and experience that Simon brings to these topics of the future of commerce and brands and community but also practical tips on making things actually happen.</p>\r\n\r\n<p>There are a lot of wise folks and lots of wet under the ears early adopters. Then there is Simon who straddles these worlds and finds ways to connect them. We First is as prescient as it is visionary – a must read for marketers and consumers intent on creating a prosperous future for all.”<br/><strong><span class=\"red\">Rishad Tobaccowala, Chief Strategy and Innovation Officer for VivaKi</span></strong></p>\r\n\r\n<div class=\"sep-line\"></div>\r\n\r\n<p>“Mainwaring offers an inspiring new vision for today\'s broken capitalist model, one that embraces human capital as much as economic. We First does away with the typical fluff-slinging of manifestos and instead offers a practical guide to how brands can do well by doing good, a guide as rooted in socio-cultural insight as it is in a keen understanding of emerging media and technologies – from social networking platforms to location-based mobile applications. Mainwaring shows, with the rigor of an innovation researcher and the passion of a postmodern philanthropist, that capitalism needs not a revolution but an evolution.”<br/><strong><span class=\"red\">Maria Popova, Editor of Brain Pickings </span></strong></p>','Reviews','','inherit','open','open','','32-revision-14','','','2011-01-17 02:24:15','2011-01-17 02:24:15','',32,'http://wefirstbranding.com/32-revision-14',0,'revision','',0),(67,1,'2011-01-17 02:24:50','2011-01-17 02:24:50','<p><img src=\"/wp-content/themes/wefirst/images/begin-quote.png\" style=\"padding: 0px 3px 5px 0px;\" alt=\"\" />When customers and companies truly understand the vision in We First, when they realize we have the power to make capitalism work in our favor, when they embrace just how powerful the social media tools are that we already have in our hands, they\'ll unleash an almost unlimited capacity to massively change our world. We First is more than a must read - it\'s a must do. Buy it, act it, and most importantly – LIVE IT!<img src=\"/wp-content/themes/wefirst/images/end-quote.png\" style=\"padding: 0px 0px 5px 3px;\" alt=\"\" /><br/><strong><span class=\"red\">Gary Vaynerchuk, Author, ‘Crush It!’</span></strong></p>\r\n\r\n<div class=\"sep-line\"></div>\r\n\r\n<p>“Few understand the power of brands and consumers better than Simon Mainwaring. In \"We First,\" he presents a truly compelling vision of how to transform that power to the benefit of society and the good of capitalism.”<br/><strong><span class=\"red\">Jeff Jarvis, Author, “What Would Google Do?”</span></strong></p>\r\n\r\n<div class=\"sep-line\"></div>\r\n\r\n<p>“With his mastery of the branding process and his commitment to corporate responsibility, Simon Mainwaring is the perfect author to chart the path for capitalism’s enlightened self-preservation.</p>\r\n\r\n<p>Capitalism and ethical behavior are compatible, but the relationship must become more symbiotic if capitalism is to survive in a world in which consumers are increasingly assertive about their own rights and the greater good.  Social networking makes possible an unprecedented level of dialogue between producers and consumers, and producers ignore this conversation at their peril. For their part, consumers will use their buying power as enhanced by these networks to advance personal and societal agendas.</p>\r\n\r\n<p>Mainwaring’s book explains the practical aspects of how all this works. As such, We First is a critical resource for corporate leaders and will inspire consumers, individually and collectively, to recognize their inherent strength.  A renewed capitalism will be able to not only survive in the 21st century, but also become a stronger, more responsible force for social change. Led by consumers empowered by new media, as envisioned by Mainwaring, corporate responsibility will become far more pervasive. We First is an invaluable blueprint for building this new societal structure we so urgently need.”<br/><strong><span class=\"red\">Philip Seib<br/>Professor of Journalism and Public Diplomacy<br/>Professor of International Relations<br/>Director, Center on Public Diplomacy, Annenberg School<br/>University of Southern California</span></strong></p>\r\n\r\n<div class=\"sep-line\"></div>\r\n\r\n<p>“Capitalism as it exists, is not sustainable nor is it engendering the support and action needed for widespread global renewal. As new media transforms the business landscape and redistributes influence within markets, consumers are now in a position to dictate the actions of businesses based not only on buying power, but also what they say and don\'t say in online social communities - individually and collectively. Simon Mainwaring’s We First empowers socially conscious consumers to channel their online activity sparking massive social change while also awakening business leaders to earn critical relevance through positive, meaningful transformation. Mainwaring is an inspiring leader in his field that truly understands the dynamics in play in the new world of business, online consumer behavior, and how they can collaborate to rethink and rework paths to true global renewal.”<br/><strong><span class=\"red\">Brian Solis, Author of Engage</span></strong></p>\r\n\r\n<div class=\"sep-line\"></div>\r\n\r\n<p>“Today like never before the future of companies and brands are in the throes of change. This change is driven by a combination of human experience and learning combined with new technologies and capabilities that are changing the very mindsets of people and deeply impacting their expectations.</p>\r\n\r\n<p>In the work that I do for some of the largest firms around the world the key questions that CEO’s, marketers, government authorities and communities ask are the following?\r\n<ul>\r\n<li class=\"dot\">What is the purpose of a brand and a firm?</li>\r\n<li class=\"dot\">Who is behind this firm, brand and effort?</li>\r\n<li class=\"dot\">Are companies responsive to people and are they transparent?</li>\r\n<li class=\"dot\">Which companies and brands can I trust?</li>\r\n<li class=\"dot\">What do other people, employees, customers and community say about the brands and companies I am dealing with or would like to deal with?</li>\r\n<li class=\"dot\">Is there meaning for a brand and company besides profit maximization?</li>\r\n</ul></p>\r\n\r\n<p>Marketers, companies and people are realizing that increasingly how one acts is very important. Is one being authentic? Is there a respect and awareness of a greater community? Can we trust you?</p>\r\n\r\n<p>Today because of Social Media everyone quickly gets to see the people, the values and the drivers behind a company. Marketers and managers and all folks in leadership positions now need to change and adapt to a new world.</p>\r\n\r\n<p>Simon Mainwaring has been at the forefront of these changes both as a practitioner, thinker, early adopter and innovator of how markets and marketing can combine both art and science, profit and greater good as well as commerce and community.</p>\r\n\r\n<p>For many of us we look to Simon Mainwaring as he works in this blurring world to guide us.</p>\r\n\r\n<p>I am very excited about the prospect of a book that will not only allow us to tap the nearly two decades of wisdom and experience that Simon brings to these topics of the future of commerce and brands and community but also practical tips on making things actually happen.</p>\r\n\r\n<p>There are a lot of wise folks and lots of wet under the ears early adopters. Then there is Simon who straddles these worlds and finds ways to connect them. We First is as prescient as it is visionary – a must read for marketers and consumers intent on creating a prosperous future for all.”<br/><strong><span class=\"red\">Rishad Tobaccowala, Chief Strategy and Innovation Officer for VivaKi</span></strong></p>\r\n\r\n<div class=\"sep-line\"></div>\r\n\r\n<p>“Mainwaring offers an inspiring new vision for today\'s broken capitalist model, one that embraces human capital as much as economic. We First does away with the typical fluff-slinging of manifestos and instead offers a practical guide to how brands can do well by doing good, a guide as rooted in socio-cultural insight as it is in a keen understanding of emerging media and technologies – from social networking platforms to location-based mobile applications. Mainwaring shows, with the rigor of an innovation researcher and the passion of a postmodern philanthropist, that capitalism needs not a revolution but an evolution.”<br/><strong><span class=\"red\">Maria Popova, Editor of Brain Pickings </span></strong></p>','Reviews','','inherit','open','open','','32-revision-15','','','2011-01-17 02:24:50','2011-01-17 02:24:50','',32,'http://wefirstbranding.com/32-revision-15',0,'revision','',0),(68,1,'2011-01-17 02:26:43','2011-01-17 02:26:43','<p><img src=\"/wp-content/themes/wefirst/images/begin-quote.png\" style=\"padding: 0px 3px 5px 0px;\" alt=\"\" />When customers and companies truly understand the vision in We First, when they realize we have the power to make capitalism work in our favor, when they embrace just how powerful the social media tools are that we already have in our hands, they\'ll unleash an almost unlimited capacity to massively change our world. We First is more than a must read - it\'s a must do. Buy it, act it, and most importantly – LIVE IT!<img src=\"/wp-content/themes/wefirst/images/end-quote.png\" style=\"padding: 0px 0px 5px 3px;\" alt=\"\" /><br/><strong><span class=\"red\">Gary Vaynerchuk, Author, ‘Crush It!’</span></strong></p>\r\n\r\n<div class=\"sep-line\"></div>\r\n\r\n<p><img src=\"/wp-content/themes/wefirst/images/begin-quote.png\" style=\"padding: 0px 3px 5px 0px;\" alt=\"\" />Few understand the power of brands and consumers better than Simon Mainwaring. In \"We First,\" he presents a truly compelling vision of how to transform that power to the benefit of society and the good of capitalism.”<br/><strong><span class=\"red\">Jeff Jarvis, Author, “What Would Google Do?<img src=\"/wp-content/themes/wefirst/images/end-quote.png\" style=\"padding: 0px 0px 5px 3px;\" alt=\"\" /></span></strong></p>\r\n\r\n<div class=\"sep-line\"></div>\r\n\r\n<p><img src=\"/wp-content/themes/wefirst/images/begin-quote.png\" style=\"padding: 0px 3px 5px 0px;\" alt=\"\" />With his mastery of the branding process and his commitment to corporate responsibility, Simon Mainwaring is the perfect author to chart the path for capitalism’s enlightened self-preservation.</p>\r\n\r\n<p>Capitalism and ethical behavior are compatible, but the relationship must become more symbiotic if capitalism is to survive in a world in which consumers are increasingly assertive about their own rights and the greater good.  Social networking makes possible an unprecedented level of dialogue between producers and consumers, and producers ignore this conversation at their peril. For their part, consumers will use their buying power as enhanced by these networks to advance personal and societal agendas.</p>\r\n\r\n<p>Mainwaring’s book explains the practical aspects of how all this works. As such, We First is a critical resource for corporate leaders and will inspire consumers, individually and collectively, to recognize their inherent strength.  A renewed capitalism will be able to not only survive in the 21st century, but also become a stronger, more responsible force for social change. Led by consumers empowered by new media, as envisioned by Mainwaring, corporate responsibility will become far more pervasive. We First is an invaluable blueprint for building this new societal structure we so urgently need.<img src=\"/wp-content/themes/wefirst/images/end-quote.png\" style=\"padding: 0px 0px 5px 3px;\" alt=\"\" /><br/><strong><span class=\"red\">Philip Seib<br/>Professor of Journalism and Public Diplomacy<br/>Professor of International Relations<br/>Director, Center on Public Diplomacy, Annenberg School<br/>University of Southern California</span></strong></p>\r\n\r\n<div class=\"sep-line\"></div>\r\n\r\n<p><img src=\"/wp-content/themes/wefirst/images/begin-quote.png\" style=\"padding: 0px 3px 5px 0px;\" alt=\"\" />Capitalism as it exists, is not sustainable nor is it engendering the support and action needed for widespread global renewal. As new media transforms the business landscape and redistributes influence within markets, consumers are now in a position to dictate the actions of businesses based not only on buying power, but also what they say and don\'t say in online social communities - individually and collectively. Simon Mainwaring’s We First empowers socially conscious consumers to channel their online activity sparking massive social change while also awakening business leaders to earn critical relevance through positive, meaningful transformation. Mainwaring is an inspiring leader in his field that truly understands the dynamics in play in the new world of business, online consumer behavior, and how they can collaborate to rethink and rework paths to true global renewal.<img src=\"/wp-content/themes/wefirst/images/end-quote.png\" style=\"padding: 0px 0px 5px 3px;\" alt=\"\" /><br/><strong><span class=\"red\">Brian Solis, Author of Engage</span></strong></p>\r\n\r\n<div class=\"sep-line\"></div>\r\n\r\n<p><img src=\"/wp-content/themes/wefirst/images/begin-quote.png\" style=\"padding: 0px 3px 5px 0px;\" alt=\"\" />Today like never before the future of companies and brands are in the throes of change. This change is driven by a combination of human experience and learning combined with new technologies and capabilities that are changing the very mindsets of people and deeply impacting their expectations.</p>\r\n\r\n<p>In the work that I do for some of the largest firms around the world the key questions that CEO’s, marketers, government authorities and communities ask are the following?\r\n<ul>\r\n<li class=\"dot\">What is the purpose of a brand and a firm?</li>\r\n<li class=\"dot\">Who is behind this firm, brand and effort?</li>\r\n<li class=\"dot\">Are companies responsive to people and are they transparent?</li>\r\n<li class=\"dot\">Which companies and brands can I trust?</li>\r\n<li class=\"dot\">What do other people, employees, customers and community say about the brands and companies I am dealing with or would like to deal with?</li>\r\n<li class=\"dot\">Is there meaning for a brand and company besides profit maximization?</li>\r\n</ul></p>\r\n\r\n<p>Marketers, companies and people are realizing that increasingly how one acts is very important. Is one being authentic? Is there a respect and awareness of a greater community? Can we trust you?</p>\r\n\r\n<p>Today because of Social Media everyone quickly gets to see the people, the values and the drivers behind a company. Marketers and managers and all folks in leadership positions now need to change and adapt to a new world.</p>\r\n\r\n<p>Simon Mainwaring has been at the forefront of these changes both as a practitioner, thinker, early adopter and innovator of how markets and marketing can combine both art and science, profit and greater good as well as commerce and community.</p>\r\n\r\n<p>For many of us we look to Simon Mainwaring as he works in this blurring world to guide us.</p>\r\n\r\n<p>I am very excited about the prospect of a book that will not only allow us to tap the nearly two decades of wisdom and experience that Simon brings to these topics of the future of commerce and brands and community but also practical tips on making things actually happen.</p>\r\n\r\n<p>There are a lot of wise folks and lots of wet under the ears early adopters. Then there is Simon who straddles these worlds and finds ways to connect them. We First is as prescient as it is visionary – a must read for marketers and consumers intent on creating a prosperous future for all.<img src=\"/wp-content/themes/wefirst/images/end-quote.png\" style=\"padding: 0px 0px 5px 3px;\" alt=\"\" /><br/><strong><span class=\"red\">Rishad Tobaccowala, Chief Strategy and Innovation Officer for VivaKi</span></strong></p>\r\n\r\n<div class=\"sep-line\"></div>\r\n\r\n<p><img src=\"/wp-content/themes/wefirst/images/begin-quote.png\" style=\"padding: 0px 3px 5px 0px;\" alt=\"\" />Mainwaring offers an inspiring new vision for today\'s broken capitalist model, one that embraces human capital as much as economic. We First does away with the typical fluff-slinging of manifestos and instead offers a practical guide to how brands can do well by doing good, a guide as rooted in socio-cultural insight as it is in a keen understanding of emerging media and technologies – from social networking platforms to location-based mobile applications. Mainwaring shows, with the rigor of an innovation researcher and the passion of a postmodern philanthropist, that capitalism needs not a revolution but an evolution.<img src=\"/wp-content/themes/wefirst/images/end-quote.png\" style=\"padding: 0px 0px 5px 3px;\" alt=\"\" /><br/><strong><span class=\"red\">Maria Popova, Editor of Brain Pickings </span></strong></p>','Reviews','','inherit','open','open','','32-revision-16','','','2011-01-17 02:26:43','2011-01-17 02:26:43','',32,'http://wefirstbranding.com/32-revision-16',0,'revision','',0),(69,1,'2011-01-16 19:54:12','2011-01-16 19:54:12','<p><img src=\"/wp-content/themes/wefirst/images/blog_pic01.jpg\" alt=\"Pic\" class=\"rightpicture\" />Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam non arcu leo, a adipiscing nisl. Vestibulum suscipit condim arcu vitae mattis. Duis accumsan congue odio. Donec venenatis, augue at adipiscing scelerisque, enim nibh pellentesque dui, non adipiscing nibh purus semper felis. Proin a pellentesque nibh. Cras fringilla dignissim pretium. Praesent vel nisi nisl. Curabitur nunc sapien, dignissim quis iaculis vitae, tincidunt.</p>\r\n		<p>Donec at nulla vitae tellus ultricies lobortis. In hac habitasse platea dictumst. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Vestibulum sit amet pulvinar metus. Phasellus interdum pellentesque quam at feugiat. Suspendisse eu dolor libero, ac ornare lectus. Phasellus ante quam, porta vel facilisis ut, venenatis ut massa. Pellentesque ac ipsum ut ligula porttitor rutrum sed adipiscing orci.</p> \r\n		<p>Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam non arcu leo, a adipiscing nisl. Vestibulum suscipit condim arcu vitae mattis. Duis accumsan congue odio. Donec venenatis, augue at adipiscing scelerisque, enim nibh pellentesque dui, non adipiscing nibh purus semper felis. Proin a pellentesque nibh. Cras fringilla dignissim pretium. Praesent vel nisi nisl. Curabitur nunc sapien, dignissim quis iaculis vitae, tincidunt sed erat. Nam a tortor eros. In ut sapien nec elit.</p>\r\n		<p>Donec at nulla vitae tellus ultricies lobortis. In hac habitasse platea dictumst. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Vestibulum sit amet pulvinar metus. Phasellus interdum pellentesque quam at feugiat. Suspendisse eu dolor libero, ac ornare lectus. Phasellus ante quam, porta vel facilisis ut, venenatis ut massa. Pellentesque ac ipsum ut ligula porttitor rutrum sed adipiscing orci.</p> \r\n		<p>Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam non arcu leo, a adipiscing nisl. Vestibulum suscipit condim arcu vitae mattis. Duis accumsan congue odio. Donec venenatis, augue at adipiscing scelerisque, enim nibh pellentesque dui, non adipiscing nibh purus semper felis. Proin a pellentesque nibh. Cras fringilla dignissim pretium. Praesent vel nisi nisl. Curabitur nunc sapien, dignissim quis iaculis vitae, tincidunt sed erat. Nam a tortor eros. In ut sapien nec elit.</p>\r\n		<p>Donec at nulla vitae tellus ultricies lobortis. In hac habitasse platea dictumst. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Vestibulum sit amet pulvinar metus. Phasellus interdum pellentesque quam at feugiat. Suspendisse eu dolor libero, ac ornare lectus. Phasellus ante quam, porta vel facilisis ut, venenatis ut massa. Pellentesque ac ipsum ut ligula porttitor rutrum sed adipiscing orci.</p>','Events','','inherit','open','open','','36-revision-4','','','2011-01-16 19:54:12','2011-01-16 19:54:12','',36,'http://wefirstbranding.com/36-revision-4',0,'revision','',0),(71,1,'2011-01-20 15:15:05','2011-01-20 15:15:05','<h2 class=\"page_subheader2\">Upcoming</h2>\r\n<strong>General Mills ‘Masters of Digital’ Series</strong>\r\nKeynote: “How to shift your thinking to maximize your digital investment.” Minnesota, June, 2011\r\n\r\n<strong>3rd Annual Gravity Summit</strong>\r\nOpening Keynote, Los Angeles, February, 2011\r\n<h2 class=\"page_subheader2\">Selected 2010 Engagements</h2>\r\n<strong>Cool Gravity Summit, UCLA</strong>\r\nKeynote: ‘How brands and consumers use social media to build profit and a better world.’ San Diego, November 2010\r\n\r\n<strong>Think Social, The Paley Center for Media</strong>\r\nTopic: ‘Social and Mobile Technologies For Positive Change.’ Los Angeles, October 2010\r\n\r\n<strong>Images and Voices of Hope World Summit</strong>\r\nKeynote: ‘Media as an Agent of Social Change.’ New York, September 2010\r\n\r\n<strong>National Collegiate Scouting Association Annual Conference</strong>\r\nKeynote: ‘How to Use Social Media to Build Brand Communities.’ Chicago, July 2010\r\n\r\n<strong>Cannes International Advertising Festival</strong>\r\nKeynote: ‘New Media: Make or break lessons in today\'s most powerful instrument of change.’ France, June 2010\r\n\r\n<strong>Public Forum on Cultural Diplomacy</strong>\r\nTopic: ‘How Cultural Diplomacy Can Bridge the U. S. &amp; the Middle East.’ Los Angeles, May 2010\r\n\r\n<strong>#140 Conference Meet-up</strong>\r\nTopic: \'Timeless Truths for the Real-Time Web.\' Los Angeles, May 2010\r\n\r\n<strong>YPO/EO/NFLPA Conference</strong>\r\nKeynote: \'Building Profitable Brand Communities through Social Media.\' Chicago, May 2010\r\n\r\n<strong>Gucci Group Global Conference</strong>\r\nKeynote: \'Embracing Uncertainty.\' Miami, April 2010\r\n\r\n<strong>ConnectNow Conference</strong>\r\nTopic: \'How Non-Profits Think and Grow Like For-Profits.\' Sydney, April 2010\r\n\r\n<strong>Founder\'s Institute</strong>\r\nKeynote: \'Naming and Branding.\' Los Angeles, March 2010\r\n\r\n<strong>University of Oregon New Media Summit</strong>\r\nTopic: \'You and the Future of Advertising.\' Oregon, February 2010\r\n\r\n<strong>Media Entertainment Technology Alliance (METal International)</strong>\r\nKeynote: \'Building a Brand Through Social Media.’ Los Angeles, January 2010','Events','','inherit','open','open','','36-revision-5','','','2011-01-20 15:15:05','2011-01-20 15:15:05','',36,'http://wefirstbranding.com/36-revision-5',0,'revision','',0),(72,1,'2011-01-20 15:16:23','2011-01-20 15:16:23','<h2 class=\"page_subheader2\">Upcoming</h2>\r\n<strong>General Mills ‘Masters of Digital’ Series</strong>\r\nKeynote: “How to shift your thinking to maximize your digital investment.” Minnesota, June, 2011\r\n\r\n<strong>3rd Annual Gravity Summit</strong>\r\nOpening Keynote, Los Angeles, February, 2011\r\n<h2 class=\"page_subheader2\">Selected 2010 Engagements</h2>\r\n<strong>Cool Gravity Summit, UCLA</strong>\r\nKeynote: ‘How brands and consumers use social media to build profit and a better world.’ San Diego, November 2010\r\n\r\n<strong>Think Social, The Paley Center for Media</strong>\r\nTopic: ‘Social and Mobile Technologies For Positive Change.’ Los Angeles, October 2010\r\n\r\n<strong>Images and Voices of Hope World Summit</strong>\r\nKeynote: ‘Media as an Agent of Social Change.’ New York, September 2010\r\n\r\n<strong>National Collegiate Scouting Association Annual Conference</strong>\r\nKeynote: ‘How to Use Social Media to Build Brand Communities.’ Chicago, July 2010\r\n\r\n<strong>Cannes International Advertising Festival</strong>\r\nKeynote: ‘New Media: Make or break lessons in today\'s most powerful instrument of change.’ France, June 2010\r\n\r\n<strong>Public Forum on Cultural Diplomacy</strong>\r\nTopic: ‘How Cultural Diplomacy Can Bridge the U. S. &amp; the Middle East.’ Los Angeles, May 2010\r\n\r\n<strong>#140 Conference Meet-up</strong>\r\nTopic: \'Timeless Truths for the Real-Time Web.\' Los Angeles, May 2010\r\n\r\n<strong>YPO/EO/NFLPA Conference</strong>\r\nKeynote: \'Building Profitable Brand Communities through Social Media.\' Chicago, May 2010\r\n\r\n<strong>Gucci Group Global Conference</strong>\r\nKeynote: \'Embracing Uncertainty.\' Miami, April 2010\r\n\r\n<strong>ConnectNow Conference</strong>\r\nTopic: \'How Non-Profits Think and Grow Like For-Profits.\' Sydney, April 2010\r\n\r\n<strong>Founder\'s Institute</strong>\r\nKeynote: \'Naming and Branding.\' Los Angeles, March 2010\r\n\r\n<strong>University of Oregon New Media Summit</strong>\r\nTopic: \'You and the Future of Advertising.\' Oregon, February 2010\r\n\r\n<strong>Media Entertainment Technology Alliance (METal International)</strong>\r\nKeynote: \'Building a Brand Through Social Media.’ Los Angeles, January 20100','Events','','inherit','open','open','','36-revision-6','','','2011-01-20 15:16:23','2011-01-20 15:16:23','',36,'http://wefirstbranding.com/36-revision-6',0,'revision','',0),(73,1,'2011-01-20 15:17:51','2011-01-20 15:17:51','<div class=\"column_left\">\n\nThe goal of We First is a sustainable practice of capitalism. It is based on the belief that selfish Me First thinking hurts our businesses and the lives of millions of people around the world. It asserts that a brighter future depends on an integration of profit and purpose within the private sector. To achieve this, companies and customers must become partners in social change to build a better world. It believes the following principles should guide our business practices:\n<ul>\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding: 5px 8px 0px 0px;\" src=\"/wp-content/uploads/2011/01/contract-1.png\" alt=\"We First Contract\" />We believe companies have a right to innovation, entrepreneurship and profit making while consumers have a right to a healthy society and planet to live on.</li>\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding: 5px 8px 0px 0px;\" src=\"/wp-content/uploads/2011/01/contract-2.png\" alt=\"We First Contract\" />We recognize an interdependent, global community requires an expanded definition of self-interest that acknowledges the needs of all inhabitants of the planet.</li>\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding: 5px 8px 0px 0px;\" src=\"/wp-content/uploads/2011/01/contract-3.png\" alt=\"We First Contract\" />We define success through prosperity that means the well being of many, not the wealth of a few.</li>\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding: 5px 8px 0px 0px;\" src=\"/wp-content/uploads/2011/01/contract-4.png\" alt=\"We First Contract\" />We believe that future of profit is purpose.</li>\n</ul>\n</div>\n<div class=\"column_right\">\n<ul>\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding: 5px 8px 0px 0px;\" src=\"/wp-content/uploads/2011/01/contract-5.png\" alt=\"We First Contract\" />We believe that the interests of companies and consumers are best served through a sustainable practice of capitalism -- economically, morally, ethically, environmentally, and socially.</li>\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding: 5px 8px 0px 0px;\" src=\"/wp-content/uploads/2011/01/contract-6.png\" alt=\"We First Contract\" />We believe that corporations and consumers owe each other an equal duty of transparency, authenticity, and accountability.</li>\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding: 5px 8px 0px 0px;\" src=\"/wp-content/uploads/2011/01/contract-7.png\" alt=\"We First Contract\" />We believe that social technology, business, and shopping have the potential to change our world through new modes of engagement, collaboration, and contribution.</li>\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding: 5px 8px 0px 0px;\" src=\"/wp-content/uploads/2011/01/contract-8.png\" alt=\"We First Contract\" />We believe the values that inform our daily practice of capitalism include: sustainability, fairness of rewards, fiscal responsibility, accountability, purposefulness, engagement, and global citizenship.</li>\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding: 5px 8px 0px 0px;\" src=\"/wp-content/uploads/2011/01/contract-9.png\" alt=\"We First Contract\" />We believe that corporations and consumers are duty-bound to serve as custodians of global well being for this and future generations.</li>\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding: 5px 8px 0px 0px;\" src=\"/wp-content/uploads/2011/01/contract-10.png\" alt=\"We First Contract\" />We believe that the private sector must cooperate, collaborate and coordinate with governments and NGOs to create a unified force for social good.</li>\n</ul>\n</div>','We First Contract','','inherit','open','open','','19-autosave','','','2011-01-20 15:17:51','2011-01-20 15:17:51','',19,'http://wefirstbranding.com/19-autosave',0,'revision','',0),(74,1,'2011-01-20 15:18:28','2011-01-20 15:18:28','','contract-1','','inherit','open','open','','contract-1','','','2011-01-20 15:18:28','2011-01-20 15:18:28','',19,'http://wefirstbranding.com/wp-content/uploads/2011/01/contract-1.png',0,'attachment','image/png',0),(75,1,'2011-01-20 15:18:35','2011-01-20 15:18:35','','contract-2','','inherit','open','open','','contract-2','','','2011-01-20 15:18:35','2011-01-20 15:18:35','',19,'http://wefirstbranding.com/wp-content/uploads/2011/01/contract-2.png',0,'attachment','image/png',0),(76,1,'2011-01-20 15:18:41','2011-01-20 15:18:41','','contract-3','','inherit','open','open','','contract-3','','','2011-01-20 15:18:41','2011-01-20 15:18:41','',19,'http://wefirstbranding.com/wp-content/uploads/2011/01/contract-3.png',0,'attachment','image/png',0),(77,1,'2011-01-20 15:18:47','2011-01-20 15:18:47','','contract-4','','inherit','open','open','','contract-4','','','2011-01-20 15:18:47','2011-01-20 15:18:47','',19,'http://wefirstbranding.com/wp-content/uploads/2011/01/contract-4.png',0,'attachment','image/png',0),(78,1,'2011-01-20 15:18:54','2011-01-20 15:18:54','','contract-5','','inherit','open','open','','contract-5','','','2011-01-20 15:18:54','2011-01-20 15:18:54','',19,'http://wefirstbranding.com/wp-content/uploads/2011/01/contract-5.png',0,'attachment','image/png',0),(79,1,'2011-01-20 15:19:01','2011-01-20 15:19:01','','contract-6','','inherit','open','open','','contract-6','','','2011-01-20 15:19:01','2011-01-20 15:19:01','',19,'http://wefirstbranding.com/wp-content/uploads/2011/01/contract-6.png',0,'attachment','image/png',0),(80,1,'2011-01-20 15:19:07','2011-01-20 15:19:07','','contract-7','','inherit','open','open','','contract-7','','','2011-01-20 15:19:07','2011-01-20 15:19:07','',19,'http://wefirstbranding.com/wp-content/uploads/2011/01/contract-7.png',0,'attachment','image/png',0),(81,1,'2011-01-20 15:19:14','2011-01-20 15:19:14','','contract-8','','inherit','open','open','','contract-8','','','2011-01-20 15:19:14','2011-01-20 15:19:14','',19,'http://wefirstbranding.com/wp-content/uploads/2011/01/contract-8.png',0,'attachment','image/png',0),(82,1,'2011-01-20 15:19:20','2011-01-20 15:19:20','','contract-9','','inherit','open','open','','contract-9','','','2011-01-20 15:19:20','2011-01-20 15:19:20','',19,'http://wefirstbranding.com/wp-content/uploads/2011/01/contract-9.png',0,'attachment','image/png',0),(83,1,'2011-01-20 15:19:26','2011-01-20 15:19:26','','contract-10','','inherit','open','open','','contract-10','','','2011-01-20 15:19:26','2011-01-20 15:19:26','',19,'http://wefirstbranding.com/wp-content/uploads/2011/01/contract-10.png',0,'attachment','image/png',0),(84,1,'2011-01-16 09:04:06','2011-01-16 09:04:06','','We First Contract','','inherit','open','open','','19-revision-5','','','2011-01-16 09:04:06','2011-01-16 09:04:06','',19,'http://wefirstbranding.com/19-revision-5',0,'revision','',0),(85,1,'2011-01-20 15:25:57','2011-01-20 15:25:57','<div class=\"column_left\">\r\n\r\nThe goal of We First is a sustainable practice of capitalism. It is based on the belief that selfish Me First thinking hurts our businesses and the lives of millions of people around the world. It asserts that a brighter future depends on an integration of profit and purpose within the private sector. To achieve this, companies and customers must become partners in social change to build a better world. It believes the following principles should guide our business practices:\r\n<ul>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding: 5px 8px 0px 0px;\" src=\"/wp-content/uploads/2011/01/contract-1.png\" alt=\"We First Contract\" />We believe companies have a right to innovation, entrepreneurship and profit making while consumers have a right to a healthy society and planet to live on.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding: 5px 8px 0px 0px;\" src=\"/wp-content/uploads/2011/01/contract-2.png\" alt=\"We First Contract\" />We recognize an interdependent, global community requires an expanded definition of self-interest that acknowledges the needs of all inhabitants of the planet.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding: 5px 8px 0px 0px;\" src=\"/wp-content/uploads/2011/01/contract-3.png\" alt=\"We First Contract\" />We define success through prosperity that means the well being of many, not the wealth of a few.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding: 5px 8px 0px 0px;\" src=\"/wp-content/uploads/2011/01/contract-4.png\" alt=\"We First Contract\" />We believe that future of profit is purpose.</li>\r\n</ul>\r\n</div>\r\n<div class=\"column_right\">\r\n<ul>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding: 5px 8px 0px 0px;\" src=\"/wp-content/uploads/2011/01/contract-5.png\" alt=\"We First Contract\" />We believe that the interests of companies and consumers are best served through a sustainable practice of capitalism -- economically, morally, ethically, environmentally, and socially.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding: 5px 8px 0px 0px;\" src=\"/wp-content/uploads/2011/01/contract-6.png\" alt=\"We First Contract\" />We believe that corporations and consumers owe each other an equal duty of transparency, authenticity, and accountability.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding: 5px 8px 0px 0px;\" src=\"/wp-content/uploads/2011/01/contract-7.png\" alt=\"We First Contract\" />We believe that social technology, business, and shopping have the potential to change our world through new modes of engagement, collaboration, and contribution.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding: 5px 8px 0px 0px;\" src=\"/wp-content/uploads/2011/01/contract-8.png\" alt=\"We First Contract\" />We believe the values that inform our daily practice of capitalism include: sustainability, fairness of rewards, fiscal responsibility, accountability, purposefulness, engagement, and global citizenship.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding: 5px 8px 0px 0px;\" src=\"/wp-content/uploads/2011/01/contract-9.png\" alt=\"We First Contract\" />We believe that corporations and consumers are duty-bound to serve as custodians of global well being for this and future generations.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding: 5px 8px 0px 0px;\" src=\"/wp-content/uploads/2011/01/contract-10.png\" alt=\"We First Contract\" />We believe that the private sector must cooperate, collaborate and coordinate with governments and NGOs to create a unified force for social good.</li>\r\n</ul>\r\n</div>','We First Contract','','inherit','open','open','','19-revision-6','','','2011-01-20 15:25:57','2011-01-20 15:25:57','',19,'http://wefirstbranding.com/19-revision-6',0,'revision','',0),(86,1,'2011-01-20 15:27:20','2011-01-20 15:27:20','<div class=\"column_left\">\r\n\r\nThe goal of We First is a sustainable practice of capitalism. It is based on the belief that selfish Me First thinking hurts our businesses and the lives of millions of people around the world. It asserts that a brighter future depends on an integration of profit and purpose within the private sector. To achieve this, companies and customers must become partners in social change to build a better world. It believes the following principles should guide our business practices:\r\n<ul>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding: 5px 8px 0px 0px;\" src=\"/wp-content/uploads/2011/01/contract-1.png\" alt=\"We First Contract\" />We believe companies have a right to innovation, entrepreneurship and profit making while consumers have a right to a healthy society and planet to live on.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding: 5px 8px 0px 0px;\" src=\"/wp-content/uploads/2011/01/contract-2.png\" alt=\"We First Contract\" />We recognize an interdependent, global community requires an expanded definition of self-interest that acknowledges the needs of all inhabitants of the planet.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding: 5px 8px 0px 0px;\" src=\"/wp-content/uploads/2011/01/contract-3.png\" alt=\"We First Contract\" />We define success through prosperity that means the well being of many, not the wealth of a few.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding: 5px 8px 0px 0px;\" src=\"/wp-content/uploads/2011/01/contract-4.png\" alt=\"We First Contract\" />We believe that future of profit is purpose.</li>\r\n</ul>\r\n</div>\r\n<div class=\"column_right\">\r\n<ul>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding: 5px 8px 0px 0px;\" src=\"/wp-content/uploads/2011/01/contract-5.png\" alt=\"We First Contract\" />We believe that the interests of companies and consumers are best served through a sustainable practice of capitalism -- economically, morally, ethically, environmentally, and socially.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding: 5px 8px 0px 0px;\" src=\"/wp-content/uploads/2011/01/contract-6.png\" alt=\"We First Contract\" />We believe that corporations and consumers owe each other an equal duty of transparency, authenticity, and accountability.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding: 5px 8px 0px 0px;\" src=\"/wp-content/uploads/2011/01/contract-7.png\" alt=\"We First Contract\" />We believe that social technology, business, and shopping have the potential to change our world through new modes of engagement, collaboration, and contribution.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding: 5px 8px 0px 0px;\" src=\"/wp-content/uploads/2011/01/contract-8.png\" alt=\"We First Contract\" />We believe the values that inform our daily practice of capitalism include: sustainability, fairness of rewards, fiscal responsibility, accountability, purposefulness, engagement, and global citizenship.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding: 5px 8px 0px 0px;\" src=\"/wp-content/uploads/2011/01/contract-9.png\" alt=\"We First Contract\" />We believe that corporations and consumers are duty-bound to serve as custodians of global well being for this and future generations.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding: 5px 8px 0px 0px;\" src=\"/wp-content/uploads/2011/01/contract-10.png\" alt=\"We First Contract\" />We believe that the private sector must cooperate, collaborate and coordinate with governments and NGOs to create a unified force for social good..</li>\r\n</ul>\r\n</div>','We First Contract','','inherit','open','open','','19-revision-7','','','2011-01-20 15:27:20','2011-01-20 15:27:20','',19,'http://wefirstbranding.com/19-revision-7',0,'revision','',0),(87,1,'2011-01-16 19:02:07','2011-01-16 19:02:07','','Causes','','inherit','open','open','','40-revision-3','','','2011-01-16 19:02:07','2011-01-16 19:02:07','',40,'http://wefirstbranding.com/40-revision-3',0,'revision','',0),(88,1,'2011-01-20 15:28:07','2011-01-20 15:28:07','<div class=\"column_left\">\r\n\r\nAs you’ll discover in my book, <a href=\"/checkout\">We First</a>, I believe that brands must integrate purpose into their profit models and embrace the idea that a portion of every purchase, no matter the product, should contribute towards social change. As such, 10% of all proceeds from the purchases of my book will be donated to the United Nations ‘Girl Up’ Foundation.\r\n\r\nThis decision is both personal and professional. When trying to decide which cause to support for the next 12 months, I thought about what was most meaningful in my life. My two daughters, Aisha aged 11 and Talia aged 8, quickly came to mind.\r\n\r\nI also thought about what I believe is the most powerful way to manifest lasting change where its needed most. I deeply believe that strong girls become the women who are the foundations of our homes, health, communities, growing economies and nations. And that education is the most effective way to build strong bodies and minds, especially in developing nations. Plus my wife was a schoolteacher by trade so the whole family agreed. So that’s why 10% of the proceeds from We First will go to the U.N. ‘Girl Up’ Foundation.\r\n\r\n</div>\r\n<div class=\"column_right\">\r\n\r\nThe <a href=\"http://www.girlup.org/\" target=\"_blank\">‘Girl Up’ Foundation</a> is wonderful for several reasons. Firstly, it is participatory in that it channels the energy and compassion of young American girls (like mine) to help provide the needs of the hardest-to-reach adolescent girls. Secondly, it gives you choices in how to participate, from <a href=\"http://www.girlup.org/donate/\" target=\"_blank\">investing in a girl’s education</a> to <a href=\"http://www.girlup.org/get-involved/events/\" target=\"_blank\">attending events</a> to <a href=\"http://www.globalproblems-globalsolutions.org/site/TR/Events/GU?pg=entry&amp;fr_id=1060\" target=\"_blank\">Girlraising</a> to <a href=\"http://www.girlup.org/get-involved/multimedia.html\" target=\"_blank\">multi-media toolkits</a> to <a href=\"http://store.girlup.org/default.aspx\" target=\"_blank\">cool things you can buy</a>. Thirdly, ‘Girl Up’ has a deeply committed community on <a href=\"http://www.girlup.org/blog/\" target=\"_blank\">their blog</a>, <a href=\"http://www.facebook.com/girlup\" target=\"_blank\">Facebook</a> and <a href=\"http://twitter.com/girlup\" target=\"_blank\">Twitter</a> that I invite you to join.\r\n\r\nAs a father of two girls myself, I know how precious every young girl is. As someone extremely hopeful about a brighter future, I know that being strong, healthy, and educated are critical if we are to get there. Thank you for your support of We First, and please do all you can to help the <a title=\"Help The Girl Up Foundation\" href=\"http://www.girlup.org/\" target=\"_blank\">U.N. ‘Girl Up’ Foundation</a>.\r\n\r\nFrequently asked questions:\r\n<ol>\r\n	<li style=\"padding-bottom: 10px;\"><a href=\"http://www.girlup.org/learn/the-worlds-adolescent-girls.html\" target=\"_blank\">Tell us about the world’s adolescent girls?</a></li>\r\n	<li style=\"padding-bottom: 10px;\"><a href=\"http://www.girlup.org/learn/making-an-impact.html\" target=\"_blank\">How does ‘Girl Up’ make an impact?</a></li>\r\n	<li style=\"padding-bottom: 10px;\"><a href=\"http://www.girlup.org/learn/where-do-your-funds-go.html\" target=\"_blank\">Where do the funds go?</a></li>\r\n	<li style=\"padding-bottom: 10px;\"><a href=\"http://www.girlup.org/learn/why-american-girls.html\" target=\"_blank\">Why American girls?</a></li>\r\n	<li style=\"padding-bottom: 10px;\"><a href=\"http://www.girlup.org/learn/stories/\" target=\"_blank\">Can you show us some success stories?</a></li>\r\n	<li style=\"padding-bottom: 10px;\"><a href=\"&lt;?php echo bloginfo(\'template_directory\'); ?&gt;/assets/Girlafesto.pdf\" target=\"_blank\">How can I download the Girlafesto?</a></li>\r\n</ol>\r\n<span class=\"attribution\">Photos attributions: hdptcar, Orange Tuesday, Jean Marc, Gabor Basch</span>\r\n\r\n</div>','Causes','','inherit','open','open','','40-revision-4','','','2011-01-20 15:28:07','2011-01-20 15:28:07','',40,'http://wefirstbranding.com/40-revision-4',0,'revision','',0),(89,1,'2011-01-20 15:28:34','2011-01-20 15:28:34','<div class=\"column_left\">\r\n\r\nAs you’ll discover in my book, <a href=\"/checkout\">We First</a>, I believe that brands must integrate purpose into their profit models and embrace the idea that a portion of every purchase, no matter the product, should contribute towards social change. As such, 10% of all proceeds from the purchases of my book will be donated to the United Nations ‘Girl Up’ Foundation.\r\n\r\nThis decision is both personal and professional. When trying to decide which cause to support for the next 12 months, I thought about what was most meaningful in my life. My two daughters, Aisha aged 11 and Talia aged 8, quickly came to mind.\r\n\r\nI also thought about what I believe is the most powerful way to manifest lasting change where its needed most. I deeply believe that strong girls become the women who are the foundations of our homes, health, communities, growing economies and nations. And that education is the most effective way to build strong bodies and minds, especially in developing nations. Plus my wife was a schoolteacher by trade so the whole family agreed. So that’s why 10% of the proceeds from We First will go to the U.N. ‘Girl Up’ Foundation.\r\n\r\n</div>\r\n<div class=\"column_right\">\r\n\r\nThe <a href=\"http://www.girlup.org/\" target=\"_blank\">‘Girl Up’ Foundation</a> is wonderful for several reasons. Firstly, it is participatory in that it channels the energy and compassion of young American girls (like mine) to help provide the needs of the hardest-to-reach adolescent girls. Secondly, it gives you choices in how to participate, from <a href=\"http://www.girlup.org/donate/\" target=\"_blank\">investing in a girl’s education</a> to <a href=\"http://www.girlup.org/get-involved/events/\" target=\"_blank\">attending events</a> to <a href=\"http://www.globalproblems-globalsolutions.org/site/TR/Events/GU?pg=entry&amp;fr_id=1060\" target=\"_blank\">Girlraising</a> to <a href=\"http://www.girlup.org/get-involved/multimedia.html\" target=\"_blank\">multi-media toolkits</a> to <a href=\"http://store.girlup.org/default.aspx\" target=\"_blank\">cool things you can buy</a>. Thirdly, ‘Girl Up’ has a deeply committed community on <a href=\"http://www.girlup.org/blog/\" target=\"_blank\">their blog</a>, <a href=\"http://www.facebook.com/girlup\" target=\"_blank\">Facebook</a> and <a href=\"http://twitter.com/girlup\" target=\"_blank\">Twitter</a> that I invite you to join.\r\n\r\nAs a father of two girls myself, I know how precious every young girl is. As someone extremely hopeful about a brighter future, I know that being strong, healthy, and educated are critical if we are to get there. Thank you for your support of We First, and please do all you can to help the <a title=\"Help The Girl Up Foundation\" href=\"http://www.girlup.org/\" target=\"_blank\">U.N. ‘Girl Up’ Foundation</a>.\r\n\r\nFrequently asked questions:\r\n<ol>\r\n	<li style=\"padding-bottom: 10px;\"><a href=\"http://www.girlup.org/learn/the-worlds-adolescent-girls.html\" target=\"_blank\">Tell us about the world’s adolescent girls?</a></li>\r\n	<li style=\"padding-bottom: 10px;\"><a href=\"http://www.girlup.org/learn/making-an-impact.html\" target=\"_blank\">How does ‘Girl Up’ make an impact?</a></li>\r\n	<li style=\"padding-bottom: 10px;\"><a href=\"http://www.girlup.org/learn/where-do-your-funds-go.html\" target=\"_blank\">Where do the funds go?</a></li>\r\n	<li style=\"padding-bottom: 10px;\"><a href=\"http://www.girlup.org/learn/why-american-girls.html\" target=\"_blank\">Why American girls?</a></li>\r\n	<li style=\"padding-bottom: 10px;\"><a href=\"http://www.girlup.org/learn/stories/\" target=\"_blank\">Can you show us some success stories?</a></li>\r\n	<li style=\"padding-bottom: 10px;\"><a href=\"&lt;?php echo bloginfo(\'template_directory\'); ?&gt;/assets/Girlafesto.pdf\" target=\"_blank\">How can I download the Girlafesto?</a></li>\r\n</ol>\r\n<span class=\"attribution\">Photos attributions: hdptcar, Orange Tuesday, Jean Marc, Gabor Basch.</span>\r\n\r\n</div>','Causes','','inherit','open','open','','40-revision-5','','','2011-01-20 15:28:34','2011-01-20 15:28:34','',40,'http://wefirstbranding.com/40-revision-5',0,'revision','',0),(90,1,'2011-01-20 15:30:11','2011-01-20 15:30:11','<div class=\"column_left\">\r\n<h2>Top ten reasons for a brand:</h2>\r\n<ul>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px;\" src=\"/wp-content/uploads/2011/01/contract-1.png\" alt=\"We First Contract\" />You want to know if social media is just a fad, hype or a load of baloney.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px;\" src=\"/wp-content/uploads/2011/01/contract-2.png\" alt=\"We First Contract\" />You want to make money from social media.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px;\" src=\"/wp-content/uploads/2011/01/contract-3.png\" alt=\"We First Contract\" />You want to know how to start using social media.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px;\" src=\"/wp-content/uploads/2011/01/contract-4.png\" alt=\"We First Contract\" />You want your employees to work together better.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px;\" src=\"/wp-content/uploads/2011/01/contract-5.png\" alt=\"We First Contract\" />You want more impact from your marketing dollars.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px;\" src=\"/wp-content/uploads/2011/01/contract-6.png\" alt=\"We First Contract\" />You want your company to stay relevant to consumers.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px;\" src=\"/wp-content/uploads/2011/01/contract-7.png\" alt=\"We First Contract\" />You want your company to have a positive impact on the world.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px;\" src=\"/wp-content/uploads/2011/01/contract-8.png\" alt=\"We First Contract\" />You want to help the billions of people suffering needlessly around the world.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px;\" src=\"/wp-content/uploads/2011/01/contract-9.png\" alt=\"We First Contract\" />You don’t want your company to fail.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px;\" src=\"/wp-content/uploads/2011/01/contract-10.png\" alt=\"We First Contract\" />You want your life to have meaning.</li>\r\n</ul>\r\n</div>\r\n<div class=\"column_right\">\r\n<h2>Top ten reasons for a consumer:</h2>\r\n<ul>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px;\" src=\"/wp-content/uploads/2011/01/contract-1.png\" alt=\"We First Contract\" />You know things are bad and getting worse.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px;\" src=\"/wp-content/uploads/2011/01/contract-2.png\" alt=\"We First Contract\" />You’re tired of feeling hopeless and helpless.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px;\" src=\"/wp-content/uploads/2011/01/contract-3.png\" alt=\"We First Contract\" />You feel the super-rich keep getting even richer while the rest of us struggle and you want to know what we can do about it.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px;\" src=\"/wp-content/uploads/2011/01/contract-4.png\" alt=\"We First Contract\" />You want to connect with others who care about the same things you do and take action.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px;\" src=\"/wp-content/uploads/2011/01/contract-5.png\" alt=\"We First Contract\" />You want to leave your kids a healthy world.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px;\" src=\"/wp-content/uploads/2011/01/contract-6.png\" alt=\"We First Contract\" />You want to help the billions of people needlessly suffering.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px;\" src=\"/wp-content/uploads/2011/01/contract-7.png\" alt=\"We First Contract\" />You want to make sure the money you spend does good and not harm.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px;\" src=\"/wp-content/uploads/2011/01/contract-8.png\" alt=\"We First Contract\" />You realize that current solutions aren’t working and time is running out.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px;\" src=\"/wp-content/uploads/2011/01/contract-9.png\" alt=\"We First Contract\" />You want your life to have meaning.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px;\" src=\"/wp-content/uploads/2011/01/contract-10.png\" alt=\"We First Contract\" />You thought the title was kinda cool?</li>\r\n</ul>\r\n</div>','Order (Why Buy We First?)','','private','open','closed','','why-buy-we-first','','','2011-01-21 21:16:04','2011-01-21 21:16:04','',0,'http://wefirstbranding.com',7,'page','',0),(91,1,'2011-01-20 15:29:39','2011-01-20 15:29:39','','Order (Frequently Asked Questions)','','inherit','open','open','','90-revision','','','2011-01-20 15:29:39','2011-01-20 15:29:39','',90,'http://wefirstbranding.com/90-revision',0,'revision','',0),(92,1,'2011-01-20 15:31:30','2011-01-20 15:31:30','<p style=\"line-height: 23px;\"><strong><span class=\"faq\">Why should I pre-order?</span> </strong><br/>Pre-ordering not only ensures that you receive We First at a discount as soon as it comes out, it also entitles you to free benefits including instant access to this month’s training video and tips, a free We First white paper on the ‘7 Keys to Brand Positioning for the Future,’ a free podcast on \'The Future of Ad Agencies,\' and 10% of the book price will be donated to the United Nations ‘Girl Up’ Foundation. That way you start changing someone’s life for the better immediately.</p>\r\n<p style=\"line-height: 23px;\"><strong><span class=\"faq\">How do I make sure the donation was made?</span></strong><br/>All you have to do is click on the Cause button at the top of the page and you’ll see a running tally of how much is being contributed and the names of those who participated. You can also watch the video in which the director of Educate Girl’s Globally, Lawrence Chickering, and I discuss the great work they’re doing and how we ensure full transparency of the donations and their maximum impact in the lives and education of young women.</p>\r\n<p style=\"line-height: 23px;\"><strong><span class=\"faq\">When do I get my book?</span></strong><br/>We First will be available the week of June 6th  2011. So you should receive it that week or the week immediately after.</p>\r\n<p style=\"line-height: 23px;\"><strong><span class=\"faq\">What can I do in the meantime?</span></strong><br/>We invite you to enter your email on the We First homepage to receive free white papers and training videos on how to build your brand community, profits and a better world. We also invite you to subscribe to the We First blog where you’ll receive up to three free articles a week on social media and companies creating change. Finally, we invite you to subscribe to the We First You Tube channel that will soon feature videos from top CEO’s, CMO’s, social media specialists and non-profit leaders sharing what they have learned about how they put social technology to work for them.</p>\r\n<p style=\"line-height: 23px;\"><strong><span class=\"faq\">Why did you write the book?</span></strong><br/>I wrote the book for several reasons. Firstly, as a dad I wanted to make sense of my time on this planet and to make a contribution to the world that I leave my children. Secondly, I was deeply concerned about the current economic crisis and the long-term issues destroying the lives of billions of people around the world. Thirdly, I was overwhelmed and excited about the potential of new social technology. Finally, the catalyst for me committing to We First was a speech that Bill Gates gave to the World Economic Forum in 2008 in which he said that governments and philanthropies can’t fix the world on their own and that the private sector must get involved. Having been an ad guy whose job it was to re-characterize business problems as creative opportunities, I saw this as an important challenge.</p>\r\n<p style=\"line-height: 23px;\"><strong><span class=\"faq\">Why do we need We First now?</span></strong><br/>Everyone is very aware of the economic crisis we are in and the multiple global challenges we face from disease to child mortality to damage to the environment. Yet despite the wake-up call of 2008, we see many politicians and wealthy Wall Street firms returning to old habits that leave too many people out of the prosperity equation. As such, consumers need to assume greater responsibility and leverage their buying power to persuade corporations that we need to shift our practice of capitalism before the entire system is irreparably broken. The time to create a new sustainable practice of capitalism is now because social media enables us to connect and act together in new ways.</p>\r\n<p style=\"line-height: 23px;\"><strong><span class=\"faq\">How will We First become a movement?</span></strong><br/>It starts with people like you. People who care enough about our world and the future to invest the time and money in a book like this. It grows through your friends and colleagues, either through you recommending the book or simply talking about the issues it addresses. It takes root when each of us changes the way we see our roles as shoppers, parents, citizens, employees, shareholders or bosses. It compounds as companies respond to customers, just like you, sharing what they want. Then other companies follow, and just like the green or recycling movements, over time we see a fundamental shift in business practices. Big brands are already waking up to this challenge because their profits depend on it.</p>\r\n<p style=\"line-height: 23px;\"><strong><span class=\"faq\">What’s the goal of We First?</span></strong><br/>My hope is that We First lends a strong voice to the rising chorus of thought leaders, politicians, economists and concerned citizens calling for a shift in how we run the planet. The daily cost to the lives and happiness of so many people is unconscionable. There is no time to waste. We must start putting each other first.</p>','Order (Frequently Asked Questions)','','private','open','closed','','frequently-asked-questions','','','2011-02-10 19:45:43','2011-02-10 19:45:43','',0,'http://wefirstbranding.com',8,'page','',0),(93,1,'2011-01-20 15:30:46','2011-01-20 15:30:46','','Order (Freq','','inherit','open','open','','92-revision','','','2011-01-20 15:30:46','2011-01-20 15:30:46','',92,'http://wefirstbranding.com/92-revision',0,'revision','',0),(94,1,'2011-01-20 15:31:30','2011-01-20 15:31:30','<p style=\"line-height: 23px;\"><strong><span class=\"faq\">Why should I pre-order?</span> </strong><br/>Pre-ordering not only ensures that you receive We First at a discount as soon as it comes out, it also entitles you to free benefits including instant access to this month’s training video and tips, a free We First white paper on the ‘7 Keys to Brand Positioning for the Future,’ a free podcast on \'The Future of Ad Agencies,\' and 10% of the book price will be donated to the United Nations ‘Girl Up’ Foundation. That way you start changing someone’s life for the better immediately.</p>\r\n<p style=\"line-height: 23px;\"><strong><span class=\"faq\">How do I make sure the donation was made?</span></strong><br/>All you have to do is click on the Cause button at the top of the page and you’ll see a running tally of how much is being contributed and the names of those who participated. You can also watch the video in which the director of Educate Girl’s Globally, Lawrence Chickering, and I discuss the great work they’re doing and how we ensure full transparency of the donations and their maximum impact in the lives and education of young women.</p>\r\n<p style=\"line-height: 23px;\"><strong><span class=\"faq\">When do I get my book?</span></strong><br/>We First will be available the week of June 6th  2011. So you should receive it that week or the week immediately after.</p>\r\n<p style=\"line-height: 23px;\"><strong><span class=\"faq\">What can I do in the meantime?</span></strong><br/>We invite you to enter your email on the We First homepage to receive free white papers and training videos on how to build your brand community, profits and a better world. We also invite you to subscribe to the We First blog where you’ll receive up to three free articles a week on social media and companies creating change. Finally, we invite you to subscribe to the We First You Tube channel that will soon feature videos from top CEO’s, CMO’s, social media specialists and non-profit leaders sharing what they have learned about how they put social technology to work for them.</p>\r\n<p style=\"line-height: 23px;\"><strong><span class=\"faq\">Why did you write the book?</span></strong><br/>I wrote the book for several reasons. Firstly, as a dad I wanted to make sense of my time on this planet and to make a contribution to the world that I leave my children. Secondly, I was deeply concerned about the current economic crisis and the long-term issues destroying the lives of billions of people around the world. Thirdly, I was overwhelmed and excited about the potential of new social technology. Finally, the catalyst for me committing to We First was a speech that Bill Gates gave to the World Economic Forum in 2008 in which he said that governments and philanthropies can’t fix the world on their own and that the private sector must get involved. Having been an ad guy whose job it was to re-characterize business problems as creative opportunities, I saw this as an important challenge.</p>\r\n<p style=\"line-height: 23px;\"><strong><span class=\"faq\">Why do we need We First now?</span></strong><br/>Everyone is very aware of the economic crisis we are in and the multiple global challenges we face from disease to child mortality to damage to the environment. Yet despite the wake-up call of 2008, we see many politicians and wealthy Wall Street firms returning to old habits that leave too many people out of the prosperity equation. As such, consumers need to assume greater responsibility and leverage their buying power to persuade corporations that we need to shift our practice of capitalism before the entire system is irreparably broken. The time to create a new sustainable practice of capitalism is now because social media enables us to connect and act together in new ways.</p>\r\n<p style=\"line-height: 23px;\"><strong><span class=\"faq\">How will We First become a movement?</span></strong><br/>It starts with people like you. People who care enough about our world and the future to invest the time and money in a book like this. It grows through your friends and colleagues, either through you recommending the book or simply talking about the issues it addresses. It takes root when each of us changes the way we see our roles as shoppers, parents, citizens, employees, shareholders or bosses. It compounds as companies respond to customers, just like you, sharing what they want. Then other companies follow, and just like the green or recycling movements, over time we see a fundamental shift in business practices. Big brands are already waking up to this challenge because their profits depend on it.</p>\r\n<p style=\"line-height: 23px;\"><strong><span class=\"faq\">What’s the goal of We First?</span></strong><br/>My hope is that We First lends a strong voice to the rising chorus of thought leaders, politicians, economists and concerned citizens calling for a shift in how we run the planet. The daily cost to the lives and happiness of so many people is unconscionable. There is no time to waste. We must start putting each other first.</p>','Order (Frequently Asked Questions)','','inherit','open','open','','92-revision-2','','','2011-01-20 15:31:30','2011-01-20 15:31:30','',92,'http://wefirstbranding.com/92-revision-2',0,'revision','',0),(95,1,'2011-01-20 15:32:28','2011-01-20 15:32:28','<p style=\"line-height: 23px;\"><strong><span class=\"faq\">Why should I pre-order?</span> </strong>\r\nPre-ordering not only ensures that you receive We First at a discount as soon as it comes out, it also entitles you to free benefits including instant access to this month’s training video and tips, a free We First white paper on the ‘7 Keys to Brand Positioning for the Future,’ a free podcast on \'The Future of Ad Agencies,\' and 10% of the book price will be donated to the United Nations ‘Girl Up’ Foundation. That way you start changing someone’s life for the better immediately.</p>\r\n<p style=\"line-height: 23px;\"><strong><span class=\"faq\">How do I make sure the donation was made?</span></strong>\r\nAll you have to do is click on the Cause button at the top of the page and you’ll see a running tally of how much is being contributed and the names of those who participated. You can also watch the video in which the director of Educate Girl’s Globally, Lawrence Chickering, and I discuss the great work they’re doing and how we ensure full transparency of the donations and their maximum impact in the lives and education of young women.</p>\r\n<p style=\"line-height: 23px;\"><strong><span class=\"faq\">When do I get my book?</span></strong>\r\nWe First will be available the week of June 6th  2011. So you should receive it that week or the week immediately after.</p>\r\n<p style=\"line-height: 23px;\"><strong><span class=\"faq\">What can I do in the meantime?</span></strong>\r\nWe invite you to enter your email on the We First homepage to receive free white papers and training videos on how to build your brand community, profits and a better world. We also invite you to subscribe to the We First blog where you’ll receive up to three free articles a week on social media and companies creating change. Finally, we invite you to subscribe to the We First You Tube channel that will soon feature videos from top CEO’s, CMO’s, social media specialists and non-profit leaders sharing what they have learned about how they put social technology to work for them.</p>\r\n<p style=\"line-height: 23px;\"><strong><span class=\"faq\">Why did you write the book?</span></strong>\r\nI wrote the book for several reasons. Firstly, as a dad I wanted to make sense of my time on this planet and to make a contribution to the world that I leave my children. Secondly, I was deeply concerned about the current economic crisis and the long-term issues destroying the lives of billions of people around the world. Thirdly, I was overwhelmed and excited about the potential of new social technology. Finally, the catalyst for me committing to We First was a speech that Bill Gates gave to the World Economic Forum in 2008 in which he said that governments and philanthropies can’t fix the world on their own and that the private sector must get involved. Having been an ad guy whose job it was to re-characterize business problems as creative opportunities, I saw this as an important challenge.</p>\r\n<p style=\"line-height: 23px;\"><strong><span class=\"faq\">Why do we need We First now?</span></strong>\r\nEveryone is very aware of the economic crisis we are in and the multiple global challenges we face from disease to child mortality to damage to the environment. Yet despite the wake-up call of 2008, we see many politicians and wealthy Wall Street firms returning to old habits that leave too many people out of the prosperity equation. As such, consumers need to assume greater responsibility and leverage their buying power to persuade corporations that we need to shift our practice of capitalism before the entire system is irreparably broken. The time to create a new sustainable practice of capitalism is now because social media enables us to connect and act together in new ways.</p>\r\n<p style=\"line-height: 23px;\"><strong><span class=\"faq\">How will We First become a movement?</span></strong>\r\nIt starts with people like you. People who care enough about our world and the future to invest the time and money in a book like this. It grows through your friends and colleagues, either through you recommending the book or simply talking about the issues it addresses. It takes root when each of us changes the way we see our roles as shoppers, parents, citizens, employees, shareholders or bosses. It compounds as companies respond to customers, just like you, sharing what they want. Then other companies follow, and just like the green or recycling movements, over time we see a fundamental shift in business practices. Big brands are already waking up to this challenge because their profits depend on it.</p>\r\n<p style=\"line-height: 23px;\"><strong><span class=\"faq\">What’s the goal of We First?</span></strong>\r\nMy hope is that We First lends a strong voice to the rising chorus of thought leaders, politicians, economists and concerned citizens calling for a shift in how we run the planet. The daily cost to the lives and happiness of so many people is unconscionable. There is no time to waste. We must start putting each other first</p>','Order (Frequently Asked Questions)','','inherit','open','open','','92-revision-3','','','2011-01-20 15:32:28','2011-01-20 15:32:28','',92,'http://wefirstbranding.com/92-revision-3',0,'revision','',0),(96,1,'2011-01-20 15:30:11','2011-01-20 15:30:11','<div class=\"column_left\">\r\n<h2>Top ten reasons for a brand:</h2>\r\n<ul>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px;\" src=\"&lt;?php echo bloginfo(\'template_directory\'); ?&gt;/images/contract-1.png\" alt=\"We First Contract\" />\r\nYou want to know if social media is just a fad, hype or a load of baloney.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px;\" src=\"&lt;?php echo bloginfo(\'template_directory\'); ?&gt;/images/contract-2.png\" alt=\"We First Contract\" />\r\nYou want to make money from social media.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px;\" src=\"&lt;?php echo bloginfo(\'template_directory\'); ?&gt;/images/contract-3.png\" alt=\"We First Contract\" />\r\nYou want to know how to start using social media.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px;\" src=\"&lt;?php echo bloginfo(\'template_directory\'); ?&gt;/images/contract-4.png\" alt=\"We First Contract\" />\r\nYou want your employees to work together better.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px;\" src=\"&lt;?php echo bloginfo(\'template_directory\'); ?&gt;/images/contract-5.png\" alt=\"We First Contract\" />\r\nYou want more impact from your marketing dollars.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px;\" src=\"&lt;?php echo bloginfo(\'template_directory\'); ?&gt;/images/contract-6.png\" alt=\"We First Contract\" />\r\nYou want your company to stay relevant to consumers.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px;\" src=\"&lt;?php echo bloginfo(\'template_directory\'); ?&gt;/images/contract-7.png\" alt=\"We First Contract\" />\r\nYou want your company to have a positive impact on the world.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px;\" src=\"&lt;?php echo bloginfo(\'template_directory\'); ?&gt;/images/contract-8.png\" alt=\"We First Contract\" />\r\nYou want to help the billions of people suffering needlessly around the world.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px;\" src=\"&lt;?php echo bloginfo(\'template_directory\'); ?&gt;/images/contract-9.png\" alt=\"We First Contract\" />\r\nYou don’t want your company to fail.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px;\" src=\"&lt;?php echo bloginfo(\'template_directory\'); ?&gt;/images/contract-10.png\" alt=\"We First Contract\" />\r\nYou want your life to have meaning.</li>\r\n</ul>\r\n</div>\r\n<div class=\"column_right\">\r\n<h2>Top ten reasons for a consumer:</h2>\r\n<ul>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px;\" src=\"&lt;?php echo bloginfo(\'template_directory\'); ?&gt;/images/contract-1.png\" alt=\"We First Contract\" />\r\nYou know things are bad and getting worse.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px;\" src=\"&lt;?php echo bloginfo(\'template_directory\'); ?&gt;/images/contract-2.png\" alt=\"We First Contract\" />\r\nYou’re tired of feeling hopeless and helpless.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px;\" src=\"&lt;?php echo bloginfo(\'template_directory\'); ?&gt;/images/contract-3.png\" alt=\"We First Contract\" />\r\nYou feel the super-rich keep getting even richer while the rest of us struggle and you want to know what we can do about it.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px;\" src=\"&lt;?php echo bloginfo(\'template_directory\'); ?&gt;/images/contract-4.png\" alt=\"We First Contract\" />\r\nYou want to connect with others who care about the same things you do and take action.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px;\" src=\"&lt;?php echo bloginfo(\'template_directory\'); ?&gt;/images/contract-5.png\" alt=\"We First Contract\" />\r\nYou want to leave your kids a healthy world.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px;\" src=\"&lt;?php echo bloginfo(\'template_directory\'); ?&gt;/images/contract-6.png\" alt=\"We First Contract\" />\r\nYou want to help the billions of people needlessly suffering.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px;\" src=\"&lt;?php echo bloginfo(\'template_directory\'); ?&gt;/images/contract-7.png\" alt=\"We First Contract\" />\r\nYou want to make sure the money you spend does good and not harm.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px;\" src=\"&lt;?php echo bloginfo(\'template_directory\'); ?&gt;/images/contract-8.png\" alt=\"We First Contract\" />\r\nYou realize that current solutions aren’t working and time is running out.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px;\" src=\"&lt;?php echo bloginfo(\'template_directory\'); ?&gt;/images/contract-9.png\" alt=\"We First Contract\" />\r\nYou want your life to have meaning.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px;\" src=\"&lt;?php echo bloginfo(\'template_directory\'); ?&gt;/images/contract-10.png\" alt=\"We First Contract\" />\r\nYou thought the title was kinda cool?</li>\r\n</ul>\r\n</div>','Order (Why Buy We First?)','','inherit','open','open','','90-revision-2','','','2011-01-20 15:30:11','2011-01-20 15:30:11','',90,'http://wefirstbranding.com/90-revision-2',0,'revision','',0),(97,1,'2011-01-20 15:33:19','2011-01-20 15:33:19','<div class=\"column_left\">\r\n<h2>Top ten reasons for a brand:</h2>\r\n<ul>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px;\" src=\"&lt;?php echo bloginfo(\'template_directory\'); ?&gt;/images/contract-1.png\" alt=\"We First Contract\" />\r\nYou want to know if social media is just a fad, hype or a load of baloney.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px;\" src=\"&lt;?php echo bloginfo(\'template_directory\'); ?&gt;/images/contract-2.png\" alt=\"We First Contract\" />\r\nYou want to make money from social media.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px;\" src=\"&lt;?php echo bloginfo(\'template_directory\'); ?&gt;/images/contract-3.png\" alt=\"We First Contract\" />\r\nYou want to know how to start using social media.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px;\" src=\"&lt;?php echo bloginfo(\'template_directory\'); ?&gt;/images/contract-4.png\" alt=\"We First Contract\" />\r\nYou want your employees to work together better.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px;\" src=\"&lt;?php echo bloginfo(\'template_directory\'); ?&gt;/images/contract-5.png\" alt=\"We First Contract\" />\r\nYou want more impact from your marketing dollars.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px;\" src=\"&lt;?php echo bloginfo(\'template_directory\'); ?&gt;/images/contract-6.png\" alt=\"We First Contract\" />\r\nYou want your company to stay relevant to consumers.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px;\" src=\"&lt;?php echo bloginfo(\'template_directory\'); ?&gt;/images/contract-7.png\" alt=\"We First Contract\" />\r\nYou want your company to have a positive impact on the world.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px;\" src=\"&lt;?php echo bloginfo(\'template_directory\'); ?&gt;/images/contract-8.png\" alt=\"We First Contract\" />\r\nYou want to help the billions of people suffering needlessly around the world.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px;\" src=\"&lt;?php echo bloginfo(\'template_directory\'); ?&gt;/images/contract-9.png\" alt=\"We First Contract\" />\r\nYou don’t want your company to fail.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px;\" src=\"&lt;?php echo bloginfo(\'template_directory\'); ?&gt;/images/contract-10.png\" alt=\"We First Contract\" />\r\nYou want your life to have meaning.</li>\r\n</ul>\r\n</div>\r\n<div class=\"column_right\">\r\n<h2>Top ten reasons for a consumer:</h2>\r\n<ul>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px;\" src=\"&lt;?php echo bloginfo(\'template_directory\'); ?&gt;/images/contract-1.png\" alt=\"We First Contract\" />\r\nYou know things are bad and getting worse.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px;\" src=\"&lt;?php echo bloginfo(\'template_directory\'); ?&gt;/images/contract-2.png\" alt=\"We First Contract\" />\r\nYou’re tired of feeling hopeless and helpless.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px;\" src=\"&lt;?php echo bloginfo(\'template_directory\'); ?&gt;/images/contract-3.png\" alt=\"We First Contract\" />\r\nYou feel the super-rich keep getting even richer while the rest of us struggle and you want to know what we can do about it.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px;\" src=\"&lt;?php echo bloginfo(\'template_directory\'); ?&gt;/images/contract-4.png\" alt=\"We First Contract\" />\r\nYou want to connect with others who care about the same things you do and take action.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px;\" src=\"&lt;?php echo bloginfo(\'template_directory\'); ?&gt;/images/contract-5.png\" alt=\"We First Contract\" />\r\nYou want to leave your kids a healthy world.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px;\" src=\"&lt;?php echo bloginfo(\'template_directory\'); ?&gt;/images/contract-6.png\" alt=\"We First Contract\" />\r\nYou want to help the billions of people needlessly suffering.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px;\" src=\"&lt;?php echo bloginfo(\'template_directory\'); ?&gt;/images/contract-7.png\" alt=\"We First Contract\" />\r\nYou want to make sure the money you spend does good and not harm.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px;\" src=\"&lt;?php echo bloginfo(\'template_directory\'); ?&gt;/images/contract-8.png\" alt=\"We First Contract\" />\r\nYou realize that current solutions aren’t working and time is running out.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px;\" src=\"&lt;?php echo bloginfo(\'template_directory\'); ?&gt;/images/contract-9.png\" alt=\"We First Contract\" />\r\nYou want your life to have meaning.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px;\" src=\"&lt;?php echo bloginfo(\'template_directory\'); ?&gt;/images/contract-10.png\" alt=\"We First Contract\" />\r\nYou thought the title was kinda cool</li>\r\n</ul>\r\n</div>','Order (Why Buy We First?)','','inherit','open','open','','90-revision-3','','','2011-01-20 15:33:19','2011-01-20 15:33:19','',90,'http://wefirstbranding.com/90-revision-3',0,'revision','',0),(98,1,'2011-01-20 15:35:45','2011-01-20 15:35:45','<h2>What is We First?</h2>\r\nWe First is a new way of looking at the world authored by <a title=\"Biography of Simon Mainwaring\" href=\"/bio\">Simon Mainwaring.</a> It’s a personal and professional response to a sea of fears that surround us everyday. Some of those fears are about the state of the world, including:\r\n<ul class=\"book\">\r\n	<li class=\"dot\">The U.S. economy is in trouble and it’s not getting better.</li>\r\n	<li class=\"dot\">The middle class in America is shrinking as people continue to lose their homes, jobs and hopes for the future.</li>\r\n	<li class=\"dot\">Millions of people, including children, die needlessly in the Third World every day.</li>\r\n	<li class=\"dot\">It doesn’t seem like government and philanthropy alone can fix it.</li>\r\n</ul>\r\nOther fears are about the changing business world and the impact of technology, including:\r\n<ul class=\"book\">\r\n	<li class=\"dot\">How do we use social media and make money from it?</li>\r\n	<li class=\"dot\">Technology is changing so fast. How do we keep up with it?</li>\r\n	<li class=\"dot\">How will our businesses survive when technology is changing everything so quickly?</li>\r\n	<li class=\"dot\">How do we fix our businesses so it stays relevant and profitable?</li>\r\n</ul>\r\nThese two sets of fears might sound unrelated, but they’re not. Social media connects us in ways that can build businesses and a better world.\r\nIt can unite brands and consumers in a partnership that won’t just fix problems from the past but build a brighter future. It can help big companies and consumers ease the suffering of those on the other side of the world simply by buying and selling our normal wants and needs.\r\n<h2>Why I wrote We First?</h2>\r\nI was inspired to write We First for several reasons. As a father, I had reached an age when I started thinking about the world I would leave behind for my children. As a marketing professional, I was intrigued by how new social media technology would change the industry and our world. As an individual I was struggling to find a purpose to my own life.\r\n\r\nIt was then I read a transcript of a speech Bill Gates gave to the World Economic Forum in 2008. In this speech he challenged the private sector to think of new ways to help the less fortunate because governments and philanthropies can’t do it alone. I was intrigued by the irony of the world’s richest man now being its greatest philanthropist. I felt a responsibility to work on an answer.\r\n\r\nObviously this was a challenging task. I had to learn all I could about emerging technology. I had to understand not just the social crises we face and their causes, but what efforts were being made and why they were insufficient. I had to think my way through the delicate balance between the necessary self-interest of corporations and competing self-interests of consumers that want a better world. I had to come to a conclusion that was practical, actionable and served the different interests of all.\r\n\r\nAfter two years of research, We First is the result. It presents a new vision for the practice of capitalism in which brands and consumers partner using social media to create a sustainable pillar of social change. It very consciously lays out why business leaders and consumers must reframe the way they think about their lives in order to avoid the destructive effects of Me First behavior that led to the global economic meltdown in 2008 and the humanitarian crises around the world.\r\n<h2>Questions We First Answers</h2>\r\nAs I wrote We First I realized that social media technology is a great cause for optimism, especially as social networks continue to grow and the web itself becomes increasingly social.\r\nSo with the goal of a sustainable practice of capitalism in mind, We First lays out a very practical, step-by-step plan for brands and consumers that explains the following:\r\n<ol>\r\n	<li>How do we shift our thinking and behavior to better serve the interests of others and ourselves?</li>\r\n	<li>Why should brands and consumers work together and how do they do it?</li>\r\n	<li>How can companies make money from social media by building communities that increase profits?</li>\r\n	<li>How can consumers think and act in ways that is good for them and the planet?</li>\r\n	<li>How do we buy and sell to build a better world for our kids?</li>\r\n	<li>How do we build a system that creates sustainable change?</li>\r\n</ol>\r\nThe answers to these questions are both an exciting opportunity and important responsibility. We can make things better and it can start right now. <a title=\"Pre-order your copy of We First\" href=\"/checkout\">Pre-order your copy of We First</a> to find out the role you can play and the benefits all of us enjoy.\r\n\r\n<span style=\"color: #000000; font-size: 1.8em; line-height: 1.5em;\">Contents</span>\r\n\r\n<strong>Prologue</strong>\r\n<strong>Chapter 1:</strong> Transforming the Engine of Capitalism\r\n<strong>Chapter 2:</strong> Redefining Self-Interest from Me First to We First\r\n<strong>Chapter 3: </strong>The Future of Profit is Purpose\r\n<strong>Chapter 4: </strong>Creating Sustainable Capitalism in Five Ways\r\n<strong>Chapter 5: </strong>Instilling We First Values into Capitalism\r\n<strong>Chapter 6: </strong>Why the World Needs a Responsible Private Sector\r\n<strong>Chapter 7: </strong>How Brands Build Their Business and a Better World\r\n<strong>Chapter 8: </strong>How Consumers Build Responsible Brands and a Better World\r\n<strong>Chapter 9: </strong>How Contributory Consumption Creates Sustainable Social Change\r\n<strong>Chapter 10: </strong>The Global Brand Initiative: The Future of the Private Sector\r\n<strong>Epilogue</strong>','Book','','publish','open','open','','book','','','2013-10-08 21:53:22','2013-10-08 21:53:22','',0,'http://wefirstbranding.com',1,'page','',0),(100,1,'2011-01-20 15:35:45','2011-01-20 15:35:45','','Book','','inherit','open','open','','98-revision-2','','','2011-01-20 15:35:45','2011-01-20 15:35:45','',98,'http://wefirstbranding.com/98-revision-2',0,'revision','',0),(99,1,'2011-01-20 15:35:18','2011-01-20 15:35:18','<h2>What is We First?</h2>\nWe First is a new way of looking at the world authored by Simon Mainwaring. It’s a personal and professional response to a sea of fears that surround us everyday. Some of those fears are about the state of the world 											including:\n<ul class=\"book\">\n	<li class=\"dot\">The U.S. economy is in trouble and it’s not getting better.</li>\n	<li class=\"dot\">The middle class in America is shrinking as people continue to lose their homes, jobs and hopes for the future.</li>\n	<li class=\"dot\">Millions of people, including children, die needlessly in the Third World every day.</li>\n	<li class=\"dot\">It doesn’t seem like government and philanthropy alone can fix it.</li>\n</ul>\nOther fears are about the changing business world and the impact of technology including:\n<ul class=\"book\">\n	<li class=\"dot\">How do we use social media and make money from it?</li>\n	<li class=\"dot\">Technology is changing so fast.  How do we keep up with it?</li>\n	<li class=\"dot\">How will our businesses survive when technology is changing everything so quickly?</li>\n	<li class=\"dot\">How do we fix our businesses so it stays relevant and profitable?</li>\n</ul>\nThese two sets of fears might sound unrelated, but they’re not. Social media connects us in ways that can build businesses and a better world.\nIt can unite brands and consumers in a partnership that won’t just fix problems from the past but build a brighter future. It can help big companies and consumers ease the suffering of those on the other side of the world simply by buying and selling our normal wants and needs.\n<h2>Why I wrote We First?</h2>\nI was inspired to write We First for several reasons. As a father, I had reached an age when I started thinking about the world I would leave behind for my children. As a marketing professional, I was intrigued by how new social media technology would change the industry and our world. As an individual I was struggling to find a purpose to my own life.\n\nIt was then I read a transcript of a speech Bill Gates gave to the World Economic Forum in 2008. In this speech he challenged the private sector to think of new ways to help the less fortunate because governments and philanthropies can’t do it alone. I was intrigued by the irony of the world’s richest man now being its greatest philanthropist. I felt a responsibility to work on an answer.\n\nObviously this was a challenging task. I had to learn all I could about emerging technology. I had to understand not just the social crises we face and their causes, but what efforts were being made and why they were insufficient. I had to think my way through the delicate balance between the necessary self-interest of corporations and competing self-interests of consumers that want a better world. I had to come to a conclusion that was practical, actionable and served the different interests of all.\n\nAfter two years of research We First is the result. It presents a new vision for the practice of capitalism in which brands and consumers partner using social media to create a sustainable pillar of social change. It very consciously lays out why business leaders and consumers must reframe the way they think about their lives in order to avoid the destructive effects of Me First behavior that led to the global economic meltdown in 2008 and the humanitarian crises around the world.\n<h2>Questions We First Answers</h2>\nAs I wrote We First I realized that social media technology is a great cause for optimism, especially as social networks continue to grow and the web itself becomes increasingly social.\nSo with the goal of a sustainable practice of capitalism in mind, We First lays out a very practical, step-by-step plan for brands and consumers that explains the following:\n<ol>\n	<li>How do we shift our thinking and behavior to better serve the interests of others and ourselves?</li>\n	<li>Why should brands and consumers work together and how do they do it?</li>\n	<li>How can companies make money from social media by building communities that increase profits?</li>\n	<li>How can consumers think and act in ways that is good for them and the planet?</li>\n	<li>How do we buy and sell to build a better world for our kids?</li>\n	<li>How do we build a system that creates sustainable change?</li>\n</ol>\nThe answers to these questions are both an exciting opportunity and important responsibility. We can make things better and it can start right now. <a title=\"Pre-order your copy of We First\" href=\"/checkout\">Pre-order your copy of We First</a> to find out the role you can play and the benefits all of us enjoy.','Book','','inherit','open','open','','98-revision','','','2011-01-20 15:35:18','2011-01-20 15:35:18','',98,'http://wefirstbranding.com/98-revision',0,'revision','',0),(101,1,'2011-01-20 15:35:56','2011-01-20 15:35:56','<h2>What is We First?</h2>\r\nWe First is a new way of looking at the world authored by Simon Mainwaring. It’s a personal and professional response to a sea of fears that surround us everyday. Some of those fears are about the state of the world 											including:\r\n<ul class=\"book\">\r\n	<li class=\"dot\">The U.S. economy is in trouble and it’s not getting better.</li>\r\n	<li class=\"dot\">The middle class in America is shrinking as people continue to lose their homes, jobs and hopes for the future.</li>\r\n	<li class=\"dot\">Millions of people, including children, die needlessly in the Third World every day.</li>\r\n	<li class=\"dot\">It doesn’t seem like government and philanthropy alone can fix it.</li>\r\n</ul>\r\nOther fears are about the changing business world and the impact of technology including:\r\n<ul class=\"book\">\r\n	<li class=\"dot\">How do we use social media and make money from it?</li>\r\n	<li class=\"dot\">Technology is changing so fast.  How do we keep up with it?</li>\r\n	<li class=\"dot\">How will our businesses survive when technology is changing everything so quickly?</li>\r\n	<li class=\"dot\">How do we fix our businesses so it stays relevant and profitable?</li>\r\n</ul>\r\nThese two sets of fears might sound unrelated, but they’re not. Social media connects us in ways that can build businesses and a better world.\r\nIt can unite brands and consumers in a partnership that won’t just fix problems from the past but build a brighter future. It can help big companies and consumers ease the suffering of those on the other side of the world simply by buying and selling our normal wants and needs.\r\n<h2>Why I wrote We First?</h2>\r\nI was inspired to write We First for several reasons. As a father, I had reached an age when I started thinking about the world I would leave behind for my children. As a marketing professional, I was intrigued by how new social media technology would change the industry and our world. As an individual I was struggling to find a purpose to my own life.\r\n\r\nIt was then I read a transcript of a speech Bill Gates gave to the World Economic Forum in 2008. In this speech he challenged the private sector to think of new ways to help the less fortunate because governments and philanthropies can’t do it alone. I was intrigued by the irony of the world’s richest man now being its greatest philanthropist. I felt a responsibility to work on an answer.\r\n\r\nObviously this was a challenging task. I had to learn all I could about emerging technology. I had to understand not just the social crises we face and their causes, but what efforts were being made and why they were insufficient. I had to think my way through the delicate balance between the necessary self-interest of corporations and competing self-interests of consumers that want a better world. I had to come to a conclusion that was practical, actionable and served the different interests of all.\r\n\r\nAfter two years of research We First is the result. It presents a new vision for the practice of capitalism in which brands and consumers partner using social media to create a sustainable pillar of social change. It very consciously lays out why business leaders and consumers must reframe the way they think about their lives in order to avoid the destructive effects of Me First behavior that led to the global economic meltdown in 2008 and the humanitarian crises around the world.\r\n<h2>Questions We First Answers</h2>\r\nAs I wrote We First I realized that social media technology is a great cause for optimism, especially as social networks continue to grow and the web itself becomes increasingly social.\r\nSo with the goal of a sustainable practice of capitalism in mind, We First lays out a very practical, step-by-step plan for brands and consumers that explains the following:\r\n<ol>\r\n	<li>How do we shift our thinking and behavior to better serve the interests of others and ourselves?</li>\r\n	<li>Why should brands and consumers work together and how do they do it?</li>\r\n	<li>How can companies make money from social media by building communities that increase profits?</li>\r\n	<li>How can consumers think and act in ways that is good for them and the planet?</li>\r\n	<li>How do we buy and sell to build a better world for our kids?</li>\r\n	<li>How do we build a system that creates sustainable change?</li>\r\n</ol>\r\nThe answers to these questions are both an exciting opportunity and important responsibility. We can make things better and it can start right now. <a title=\"Pre-order your copy of We First\" href=\"/checkout\">Pre-order your copy of We First</a> to find out the role you can play and the benefits all of us enjoy.','Book','','inherit','open','open','','98-revision-3','','','2011-01-20 15:35:56','2011-01-20 15:35:56','',98,'http://wefirstbranding.com/98-revision-3',0,'revision','',0),(102,1,'2011-01-18 21:33:23','2011-01-18 21:33:23','<p><img src=\"/wp-content/themes/wefirst/images/begin-quote.png\" style=\"padding: 0px 3px 5px 0px;\" alt=\"\" />When customers and companies truly understand the vision in We First, when they realize we have the power to make capitalism work in our favor, when they embrace just how powerful the social media tools are that we already have in our hands, they\'ll unleash an almost unlimited capacity to massively change our world. We First is more than a must read - it\'s a must do. Buy it, act it, and most importantly – LIVE IT!<img src=\"/wp-content/themes/wefirst/images/end-quote.png\" style=\"padding: 0px 0px 5px 3px;\" alt=\"\" /><br/><strong><span class=\"red\">Gary Vaynerchuk, Author, ‘Crush It!’</span></strong></p>\r\n\r\n<div class=\"sep-line\"></div>\r\n\r\n<p><img src=\"/wp-content/themes/wefirst/images/begin-quote.png\" style=\"padding: 0px 3px 5px 0px;\" alt=\"\" />Few understand the power of brands and consumers better than Simon Mainwaring. In \"We First,\" he presents a truly compelling vision of how to transform that power to the benefit of society and the good of capitalism.<img src=\"/wp-content/themes/wefirst/images/end-quote.png\" style=\"padding: 0px 0px 5px 3px;\" alt=\"\" /><br/><strong><span class=\"red\">Jeff Jarvis, Author, “What Would Google Do?</span></strong></p>\r\n\r\n<div class=\"sep-line\"></div>\r\n\r\n<p><img src=\"/wp-content/themes/wefirst/images/begin-quote.png\" style=\"padding: 0px 3px 5px 0px;\" alt=\"\" />With his mastery of the branding process and his commitment to corporate responsibility, Simon Mainwaring is the perfect author to chart the path for capitalism’s enlightened self-preservation.</p>\r\n\r\n<p>Capitalism and ethical behavior are compatible, but the relationship must become more symbiotic if capitalism is to survive in a world in which consumers are increasingly assertive about their own rights and the greater good.  Social networking makes possible an unprecedented level of dialogue between producers and consumers, and producers ignore this conversation at their peril. For their part, consumers will use their buying power as enhanced by these networks to advance personal and societal agendas.</p>\r\n\r\n<p>Mainwaring’s book explains the practical aspects of how all this works. As such, We First is a critical resource for corporate leaders and will inspire consumers, individually and collectively, to recognize their inherent strength.  A renewed capitalism will be able to not only survive in the 21st century, but also become a stronger, more responsible force for social change. Led by consumers empowered by new media, as envisioned by Mainwaring, corporate responsibility will become far more pervasive. We First is an invaluable blueprint for building this new societal structure we so urgently need.<img src=\"/wp-content/themes/wefirst/images/end-quote.png\" style=\"padding: 0px 0px 5px 3px;\" alt=\"\" /><br/><strong><span class=\"red\">Philip Seib<br/>Professor of Journalism and Public Diplomacy<br/>Professor of International Relations<br/>Director, Center on Public Diplomacy, Annenberg School<br/>University of Southern California</span></strong></p>\r\n\r\n<div class=\"sep-line\"></div>\r\n\r\n<p><img src=\"/wp-content/themes/wefirst/images/begin-quote.png\" style=\"padding: 0px 3px 5px 0px;\" alt=\"\" />Capitalism as it exists, is not sustainable nor is it engendering the support and action needed for widespread global renewal. As new media transforms the business landscape and redistributes influence within markets, consumers are now in a position to dictate the actions of businesses based not only on buying power, but also what they say and don\'t say in online social communities - individually and collectively. Simon Mainwaring’s We First empowers socially conscious consumers to channel their online activity sparking massive social change while also awakening business leaders to earn critical relevance through positive, meaningful transformation. Mainwaring is an inspiring leader in his field that truly understands the dynamics in play in the new world of business, online consumer behavior, and how they can collaborate to rethink and rework paths to true global renewal.<img src=\"/wp-content/themes/wefirst/images/end-quote.png\" style=\"padding: 0px 0px 5px 3px;\" alt=\"\" /><br/><strong><span class=\"red\">Brian Solis, Author of Engage</span></strong></p>\r\n\r\n<div class=\"sep-line\"></div>\r\n\r\n<p><img src=\"/wp-content/themes/wefirst/images/begin-quote.png\" style=\"padding: 0px 3px 5px 0px;\" alt=\"\" />Today like never before the future of companies and brands are in the throes of change. This change is driven by a combination of human experience and learning combined with new technologies and capabilities that are changing the very mindsets of people and deeply impacting their expectations.</p>\r\n\r\n<p>In the work that I do for some of the largest firms around the world the key questions that CEO’s, marketers, government authorities and communities ask are the following?\r\n<ul>\r\n<li class=\"dot\">What is the purpose of a brand and a firm?</li>\r\n<li class=\"dot\">Who is behind this firm, brand and effort?</li>\r\n<li class=\"dot\">Are companies responsive to people and are they transparent?</li>\r\n<li class=\"dot\">Which companies and brands can I trust?</li>\r\n<li class=\"dot\">What do other people, employees, customers and community say about the brands and companies I am dealing with or would like to deal with?</li>\r\n<li class=\"dot\">Is there meaning for a brand and company besides profit maximization?</li>\r\n</ul></p>\r\n\r\n<p>Marketers, companies and people are realizing that increasingly how one acts is very important. Is one being authentic? Is there a respect and awareness of a greater community? Can we trust you?</p>\r\n\r\n<p>Today because of Social Media everyone quickly gets to see the people, the values and the drivers behind a company. Marketers and managers and all folks in leadership positions now need to change and adapt to a new world.</p>\r\n\r\n<p>Simon Mainwaring has been at the forefront of these changes both as a practitioner, thinker, early adopter and innovator of how markets and marketing can combine both art and science, profit and greater good as well as commerce and community.</p>\r\n\r\n<p>For many of us we look to Simon Mainwaring as he works in this blurring world to guide us.</p>\r\n\r\n<p>I am very excited about the prospect of a book that will not only allow us to tap the nearly two decades of wisdom and experience that Simon brings to these topics of the future of commerce and brands and community but also practical tips on making things actually happen.</p>\r\n\r\n<p>There are a lot of wise folks and lots of wet under the ears early adopters. Then there is Simon who straddles these worlds and finds ways to connect them. We First is as prescient as it is visionary – a must read for marketers and consumers intent on creating a prosperous future for all.<img src=\"/wp-content/themes/wefirst/images/end-quote.png\" style=\"padding: 0px 0px 5px 3px;\" alt=\"\" /><br/><strong><span class=\"red\">Rishad Tobaccowala, Chief Strategy and Innovation Officer for VivaKi</span></strong></p>\r\n\r\n<div class=\"sep-line\"></div>\r\n\r\n<p><img src=\"/wp-content/themes/wefirst/images/begin-quote.png\" style=\"padding: 0px 3px 5px 0px;\" alt=\"\" />Mainwaring offers an inspiring new vision for today\'s broken capitalist model, one that embraces human capital as much as economic. We First does away with the typical fluff-slinging of manifestos and instead offers a practical guide to how brands can do well by doing good, a guide as rooted in socio-cultural insight as it is in a keen understanding of emerging media and technologies – from social networking platforms to location-based mobile applications. Mainwaring shows, with the rigor of an innovation researcher and the passion of a postmodern philanthropist, that capitalism needs not a revolution but an evolution.<img src=\"/wp-content/themes/wefirst/images/end-quote.png\" style=\"padding: 0px 0px 5px 3px;\" alt=\"\" /><br/><strong><span class=\"red\">Maria Popova, Editor of Brain Pickings </span></strong></p>','Reviews','','inherit','open','open','','32-revision-17','','','2011-01-18 21:33:23','2011-01-18 21:33:23','',32,'http://wefirstbranding.com/32-revision-17',0,'revision','',0),(103,1,'2011-01-20 15:16:35','2011-01-20 15:16:35','<h2 class=\"page_subheader2\">Upcoming</h2>\r\n<strong>General Mills ‘Masters of Digital’ Series</strong>\r\nKeynote: “How to shift your thinking to maximize your digital investment.” Minnesota, June, 2011\r\n\r\n<strong>3rd Annual Gravity Summit</strong>\r\nOpening Keynote, Los Angeles, February, 2011\r\n<h2 class=\"page_subheader2\">Selected 2010 Engagements</h2>\r\n<strong>Cool Gravity Summit, UCLA</strong>\r\nKeynote: ‘How brands and consumers use social media to build profit and a better world.’ San Diego, November 2010\r\n\r\n<strong>Think Social, The Paley Center for Media</strong>\r\nTopic: ‘Social and Mobile Technologies For Positive Change.’ Los Angeles, October 2010\r\n\r\n<strong>Images and Voices of Hope World Summit</strong>\r\nKeynote: ‘Media as an Agent of Social Change.’ New York, September 2010\r\n\r\n<strong>National Collegiate Scouting Association Annual Conference</strong>\r\nKeynote: ‘How to Use Social Media to Build Brand Communities.’ Chicago, July 2010\r\n\r\n<strong>Cannes International Advertising Festival</strong>\r\nKeynote: ‘New Media: Make or break lessons in today\'s most powerful instrument of change.’ France, June 2010\r\n\r\n<strong>Public Forum on Cultural Diplomacy</strong>\r\nTopic: ‘How Cultural Diplomacy Can Bridge the U. S. &amp; the Middle East.’ Los Angeles, May 2010\r\n\r\n<strong>#140 Conference Meet-up</strong>\r\nTopic: \'Timeless Truths for the Real-Time Web.\' Los Angeles, May 2010\r\n\r\n<strong>YPO/EO/NFLPA Conference</strong>\r\nKeynote: \'Building Profitable Brand Communities through Social Media.\' Chicago, May 2010\r\n\r\n<strong>Gucci Group Global Conference</strong>\r\nKeynote: \'Embracing Uncertainty.\' Miami, April 2010\r\n\r\n<strong>ConnectNow Conference</strong>\r\nTopic: \'How Non-Profits Think and Grow Like For-Profits.\' Sydney, April 2010\r\n\r\n<strong>Founder\'s Institute</strong>\r\nKeynote: \'Naming and Branding.\' Los Angeles, March 2010\r\n\r\n<strong>University of Oregon New Media Summit</strong>\r\nTopic: \'You and the Future of Advertising.\' Oregon, February 2010\r\n\r\n<strong>Media Entertainment Technology Alliance (METal International)</strong>\r\nKeynote: \'Building a Brand Through Social Media.’ Los Angeles, January 2010','Events','','inherit','open','open','','36-revision-7','','','2011-01-20 15:16:35','2011-01-20 15:16:35','',36,'http://wefirstbranding.com/36-revision-7',0,'revision','',0),(104,1,'2011-01-20 15:27:30','2011-01-20 15:27:30','<div class=\"column_left\">\r\n\r\nThe goal of We First is a sustainable practice of capitalism. It is based on the belief that selfish Me First thinking hurts our businesses and the lives of millions of people around the world. It asserts that a brighter future depends on an integration of profit and purpose within the private sector. To achieve this, companies and customers must become partners in social change to build a better world. It believes the following principles should guide our business practices:\r\n<ul>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding: 5px 8px 0px 0px;\" src=\"/wp-content/uploads/2011/01/contract-1.png\" alt=\"We First Contract\" />We believe companies have a right to innovation, entrepreneurship and profit making while consumers have a right to a healthy society and planet to live on.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding: 5px 8px 0px 0px;\" src=\"/wp-content/uploads/2011/01/contract-2.png\" alt=\"We First Contract\" />We recognize an interdependent, global community requires an expanded definition of self-interest that acknowledges the needs of all inhabitants of the planet.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding: 5px 8px 0px 0px;\" src=\"/wp-content/uploads/2011/01/contract-3.png\" alt=\"We First Contract\" />We define success through prosperity that means the well being of many, not the wealth of a few.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding: 5px 8px 0px 0px;\" src=\"/wp-content/uploads/2011/01/contract-4.png\" alt=\"We First Contract\" />We believe that future of profit is purpose.</li>\r\n</ul>\r\n</div>\r\n<div class=\"column_right\">\r\n<ul>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding: 5px 8px 0px 0px;\" src=\"/wp-content/uploads/2011/01/contract-5.png\" alt=\"We First Contract\" />We believe that the interests of companies and consumers are best served through a sustainable practice of capitalism -- economically, morally, ethically, environmentally, and socially.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding: 5px 8px 0px 0px;\" src=\"/wp-content/uploads/2011/01/contract-6.png\" alt=\"We First Contract\" />We believe that corporations and consumers owe each other an equal duty of transparency, authenticity, and accountability.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding: 5px 8px 0px 0px;\" src=\"/wp-content/uploads/2011/01/contract-7.png\" alt=\"We First Contract\" />We believe that social technology, business, and shopping have the potential to change our world through new modes of engagement, collaboration, and contribution.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding: 5px 8px 0px 0px;\" src=\"/wp-content/uploads/2011/01/contract-8.png\" alt=\"We First Contract\" />We believe the values that inform our daily practice of capitalism include: sustainability, fairness of rewards, fiscal responsibility, accountability, purposefulness, engagement, and global citizenship.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding: 5px 8px 0px 0px;\" src=\"/wp-content/uploads/2011/01/contract-9.png\" alt=\"We First Contract\" />We believe that corporations and consumers are duty-bound to serve as custodians of global well being for this and future generations.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding: 5px 8px 0px 0px;\" src=\"/wp-content/uploads/2011/01/contract-10.png\" alt=\"We First Contract\" />We believe that the private sector must cooperate, collaborate and coordinate with governments and NGOs to create a unified force for social good.</li>\r\n</ul>\r\n</div>','We First Contract','','inherit','open','open','','19-revision-8','','','2011-01-20 15:27:30','2011-01-20 15:27:30','',19,'http://wefirstbranding.com/19-revision-8',0,'revision','',0),(105,1,'2011-01-20 15:28:46','2011-01-20 15:28:46','<div class=\"column_left\">\r\n\r\nAs you’ll discover in my book, <a href=\"/checkout\">We First</a>, I believe that brands must integrate purpose into their profit models and embrace the idea that a portion of every purchase, no matter the product, should contribute towards social change. As such, 10% of all proceeds from the purchases of my book will be donated to the United Nations ‘Girl Up’ Foundation.\r\n\r\nThis decision is both personal and professional. When trying to decide which cause to support for the next 12 months, I thought about what was most meaningful in my life. My two daughters, Aisha aged 11 and Talia aged 8, quickly came to mind.\r\n\r\nI also thought about what I believe is the most powerful way to manifest lasting change where its needed most. I deeply believe that strong girls become the women who are the foundations of our homes, health, communities, growing economies and nations. And that education is the most effective way to build strong bodies and minds, especially in developing nations. Plus my wife was a schoolteacher by trade so the whole family agreed. So that’s why 10% of the proceeds from We First will go to the U.N. ‘Girl Up’ Foundation.\r\n\r\n</div>\r\n<div class=\"column_right\">\r\n\r\nThe <a href=\"http://www.girlup.org/\" target=\"_blank\">‘Girl Up’ Foundation</a> is wonderful for several reasons. Firstly, it is participatory in that it channels the energy and compassion of young American girls (like mine) to help provide the needs of the hardest-to-reach adolescent girls. Secondly, it gives you choices in how to participate, from <a href=\"http://www.girlup.org/donate/\" target=\"_blank\">investing in a girl’s education</a> to <a href=\"http://www.girlup.org/get-involved/events/\" target=\"_blank\">attending events</a> to <a href=\"http://www.globalproblems-globalsolutions.org/site/TR/Events/GU?pg=entry&amp;fr_id=1060\" target=\"_blank\">Girlraising</a> to <a href=\"http://www.girlup.org/get-involved/multimedia.html\" target=\"_blank\">multi-media toolkits</a> to <a href=\"http://store.girlup.org/default.aspx\" target=\"_blank\">cool things you can buy</a>. Thirdly, ‘Girl Up’ has a deeply committed community on <a href=\"http://www.girlup.org/blog/\" target=\"_blank\">their blog</a>, <a href=\"http://www.facebook.com/girlup\" target=\"_blank\">Facebook</a> and <a href=\"http://twitter.com/girlup\" target=\"_blank\">Twitter</a> that I invite you to join.\r\n\r\nAs a father of two girls myself, I know how precious every young girl is. As someone extremely hopeful about a brighter future, I know that being strong, healthy, and educated are critical if we are to get there. Thank you for your support of We First, and please do all you can to help the <a title=\"Help The Girl Up Foundation\" href=\"http://www.girlup.org/\" target=\"_blank\">U.N. ‘Girl Up’ Foundation</a>.\r\n\r\nFrequently asked questions:\r\n<ol>\r\n	<li style=\"padding-bottom: 10px;\"><a href=\"http://www.girlup.org/learn/the-worlds-adolescent-girls.html\" target=\"_blank\">Tell us about the world’s adolescent girls?</a></li>\r\n	<li style=\"padding-bottom: 10px;\"><a href=\"http://www.girlup.org/learn/making-an-impact.html\" target=\"_blank\">How does ‘Girl Up’ make an impact?</a></li>\r\n	<li style=\"padding-bottom: 10px;\"><a href=\"http://www.girlup.org/learn/where-do-your-funds-go.html\" target=\"_blank\">Where do the funds go?</a></li>\r\n	<li style=\"padding-bottom: 10px;\"><a href=\"http://www.girlup.org/learn/why-american-girls.html\" target=\"_blank\">Why American girls?</a></li>\r\n	<li style=\"padding-bottom: 10px;\"><a href=\"http://www.girlup.org/learn/stories/\" target=\"_blank\">Can you show us some success stories?</a></li>\r\n	<li style=\"padding-bottom: 10px;\"><a href=\"&lt;?php echo bloginfo(\'template_directory\'); ?&gt;/assets/Girlafesto.pdf\" target=\"_blank\">How can I download the Girlafesto?</a></li>\r\n</ol>\r\n<span class=\"attribution\">Photos attributions: hdptcar, Orange Tuesday, Jean Marc, Gabor Basch</span>\r\n\r\n</div>','Causes','','inherit','open','open','','40-revision-6','','','2011-01-20 15:28:46','2011-01-20 15:28:46','',40,'http://wefirstbranding.com/40-revision-6',0,'revision','',0),(106,1,'2011-01-20 15:33:36','2011-01-20 15:33:36','<div class=\"column_left\">\r\n<h2>Top ten reasons for a brand:</h2>\r\n<ul>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px;\" src=\"&lt;?php echo bloginfo(\'template_directory\'); ?&gt;/images/contract-1.png\" alt=\"We First Contract\" />\r\nYou want to know if social media is just a fad, hype or a load of baloney.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px;\" src=\"&lt;?php echo bloginfo(\'template_directory\'); ?&gt;/images/contract-2.png\" alt=\"We First Contract\" />\r\nYou want to make money from social media.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px;\" src=\"&lt;?php echo bloginfo(\'template_directory\'); ?&gt;/images/contract-3.png\" alt=\"We First Contract\" />\r\nYou want to know how to start using social media.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px;\" src=\"&lt;?php echo bloginfo(\'template_directory\'); ?&gt;/images/contract-4.png\" alt=\"We First Contract\" />\r\nYou want your employees to work together better.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px;\" src=\"&lt;?php echo bloginfo(\'template_directory\'); ?&gt;/images/contract-5.png\" alt=\"We First Contract\" />\r\nYou want more impact from your marketing dollars.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px;\" src=\"&lt;?php echo bloginfo(\'template_directory\'); ?&gt;/images/contract-6.png\" alt=\"We First Contract\" />\r\nYou want your company to stay relevant to consumers.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px;\" src=\"&lt;?php echo bloginfo(\'template_directory\'); ?&gt;/images/contract-7.png\" alt=\"We First Contract\" />\r\nYou want your company to have a positive impact on the world.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px;\" src=\"&lt;?php echo bloginfo(\'template_directory\'); ?&gt;/images/contract-8.png\" alt=\"We First Contract\" />\r\nYou want to help the billions of people suffering needlessly around the world.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px;\" src=\"&lt;?php echo bloginfo(\'template_directory\'); ?&gt;/images/contract-9.png\" alt=\"We First Contract\" />\r\nYou don’t want your company to fail.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px;\" src=\"&lt;?php echo bloginfo(\'template_directory\'); ?&gt;/images/contract-10.png\" alt=\"We First Contract\" />\r\nYou want your life to have meaning.</li>\r\n</ul>\r\n</div>\r\n<div class=\"column_right\">\r\n<h2>Top ten reasons for a consumer:</h2>\r\n<ul>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px;\" src=\"&lt;?php echo bloginfo(\'template_directory\'); ?&gt;/images/contract-1.png\" alt=\"We First Contract\" />\r\nYou know things are bad and getting worse.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px;\" src=\"&lt;?php echo bloginfo(\'template_directory\'); ?&gt;/images/contract-2.png\" alt=\"We First Contract\" />\r\nYou’re tired of feeling hopeless and helpless.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px;\" src=\"&lt;?php echo bloginfo(\'template_directory\'); ?&gt;/images/contract-3.png\" alt=\"We First Contract\" />\r\nYou feel the super-rich keep getting even richer while the rest of us struggle and you want to know what we can do about it.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px;\" src=\"&lt;?php echo bloginfo(\'template_directory\'); ?&gt;/images/contract-4.png\" alt=\"We First Contract\" />\r\nYou want to connect with others who care about the same things you do and take action.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px;\" src=\"&lt;?php echo bloginfo(\'template_directory\'); ?&gt;/images/contract-5.png\" alt=\"We First Contract\" />\r\nYou want to leave your kids a healthy world.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px;\" src=\"&lt;?php echo bloginfo(\'template_directory\'); ?&gt;/images/contract-6.png\" alt=\"We First Contract\" />\r\nYou want to help the billions of people needlessly suffering.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px;\" src=\"&lt;?php echo bloginfo(\'template_directory\'); ?&gt;/images/contract-7.png\" alt=\"We First Contract\" />\r\nYou want to make sure the money you spend does good and not harm.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px;\" src=\"&lt;?php echo bloginfo(\'template_directory\'); ?&gt;/images/contract-8.png\" alt=\"We First Contract\" />\r\nYou realize that current solutions aren’t working and time is running out.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px;\" src=\"&lt;?php echo bloginfo(\'template_directory\'); ?&gt;/images/contract-9.png\" alt=\"We First Contract\" />\r\nYou want your life to have meaning.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px;\" src=\"&lt;?php echo bloginfo(\'template_directory\'); ?&gt;/images/contract-10.png\" alt=\"We First Contract\" />\r\nYou thought the title was kinda cool?</li>\r\n</ul>\r\n</div>','Order (Why Buy We First?)','','inherit','open','open','','90-revision-4','','','2011-01-20 15:33:36','2011-01-20 15:33:36','',90,'http://wefirstbranding.com/90-revision-4',0,'revision','',0),(107,1,'2011-01-20 15:32:47','2011-01-20 15:32:47','<p style=\"line-height: 23px;\"><strong><span class=\"faq\">Why should I pre-order?</span> </strong>\r\nPre-ordering not only ensures that you receive We First at a discount as soon as it comes out, it also entitles you to free benefits including instant access to this month’s training video and tips, a free We First white paper on the ‘7 Keys to Brand Positioning for the Future,’ a free podcast on \'The Future of Ad Agencies,\' and 10% of the book price will be donated to the United Nations ‘Girl Up’ Foundation. That way you start changing someone’s life for the better immediately.</p>\r\n<p style=\"line-height: 23px;\"><strong><span class=\"faq\">How do I make sure the donation was made?</span></strong>\r\nAll you have to do is click on the Cause button at the top of the page and you’ll see a running tally of how much is being contributed and the names of those who participated. You can also watch the video in which the director of Educate Girl’s Globally, Lawrence Chickering, and I discuss the great work they’re doing and how we ensure full transparency of the donations and their maximum impact in the lives and education of young women.</p>\r\n<p style=\"line-height: 23px;\"><strong><span class=\"faq\">When do I get my book?</span></strong>\r\nWe First will be available the week of June 6th  2011. So you should receive it that week or the week immediately after.</p>\r\n<p style=\"line-height: 23px;\"><strong><span class=\"faq\">What can I do in the meantime?</span></strong>\r\nWe invite you to enter your email on the We First homepage to receive free white papers and training videos on how to build your brand community, profits and a better world. We also invite you to subscribe to the We First blog where you’ll receive up to three free articles a week on social media and companies creating change. Finally, we invite you to subscribe to the We First You Tube channel that will soon feature videos from top CEO’s, CMO’s, social media specialists and non-profit leaders sharing what they have learned about how they put social technology to work for them.</p>\r\n<p style=\"line-height: 23px;\"><strong><span class=\"faq\">Why did you write the book?</span></strong>\r\nI wrote the book for several reasons. Firstly, as a dad I wanted to make sense of my time on this planet and to make a contribution to the world that I leave my children. Secondly, I was deeply concerned about the current economic crisis and the long-term issues destroying the lives of billions of people around the world. Thirdly, I was overwhelmed and excited about the potential of new social technology. Finally, the catalyst for me committing to We First was a speech that Bill Gates gave to the World Economic Forum in 2008 in which he said that governments and philanthropies can’t fix the world on their own and that the private sector must get involved. Having been an ad guy whose job it was to re-characterize business problems as creative opportunities, I saw this as an important challenge.</p>\r\n<p style=\"line-height: 23px;\"><strong><span class=\"faq\">Why do we need We First now?</span></strong>\r\nEveryone is very aware of the economic crisis we are in and the multiple global challenges we face from disease to child mortality to damage to the environment. Yet despite the wake-up call of 2008, we see many politicians and wealthy Wall Street firms returning to old habits that leave too many people out of the prosperity equation. As such, consumers need to assume greater responsibility and leverage their buying power to persuade corporations that we need to shift our practice of capitalism before the entire system is irreparably broken. The time to create a new sustainable practice of capitalism is now because social media enables us to connect and act together in new ways.</p>\r\n<p style=\"line-height: 23px;\"><strong><span class=\"faq\">How will We First become a movement?</span></strong>\r\nIt starts with people like you. People who care enough about our world and the future to invest the time and money in a book like this. It grows through your friends and colleagues, either through you recommending the book or simply talking about the issues it addresses. It takes root when each of us changes the way we see our roles as shoppers, parents, citizens, employees, shareholders or bosses. It compounds as companies respond to customers, just like you, sharing what they want. Then other companies follow, and just like the green or recycling movements, over time we see a fundamental shift in business practices. Big brands are already waking up to this challenge because their profits depend on it.</p>\r\n<p style=\"line-height: 23px;\"><strong><span class=\"faq\">What’s the goal of We First?</span></strong>\r\nMy hope is that We First lends a strong voice to the rising chorus of thought leaders, politicians, economists and concerned citizens calling for a shift in how we run the planet. The daily cost to the lives and happiness of so many people is unconscionable. There is no time to waste. We must start putting each other first.</p>','Order (Frequently Asked Questions)','','inherit','open','open','','92-revision-4','','','2011-01-20 15:32:47','2011-01-20 15:32:47','',92,'http://wefirstbranding.com/92-revision-4',0,'revision','',0),(108,1,'2010-12-16 00:47:35','2010-12-16 00:47:35','','Checkout','','inherit','open','open','','11-revision-2','','','2010-12-16 00:47:35','2010-12-16 00:47:35','',11,'http://wefirstbranding.com/11-revision-2',0,'revision','',0),(109,1,'2011-01-20 15:41:05','2011-01-20 15:41:05','<div class=\"column_left\">\r\n<h2>Top ten reasons for a brand:</h2>\r\n<ul>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px;\" src=\"&lt;?php echo bloginfo(\'template_directory\'); ?&gt;/images/contract-1.png\" alt=\"We First Contract\" />\r\nYou want to know if social media is just a fad, hype or a load of baloney.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px;\" src=\"&lt;?php echo bloginfo(\'template_directory\'); ?&gt;/images/contract-2.png\" alt=\"We First Contract\" />\r\nYou want to make money from social media.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px;\" src=\"&lt;?php echo bloginfo(\'template_directory\'); ?&gt;/images/contract-3.png\" alt=\"We First Contract\" />\r\nYou want to know how to start using social media.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px;\" src=\"&lt;?php echo bloginfo(\'template_directory\'); ?&gt;/images/contract-4.png\" alt=\"We First Contract\" />\r\nYou want your employees to work together better.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px;\" src=\"&lt;?php echo bloginfo(\'template_directory\'); ?&gt;/images/contract-5.png\" alt=\"We First Contract\" />\r\nYou want more impact from your marketing dollars.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px;\" src=\"&lt;?php echo bloginfo(\'template_directory\'); ?&gt;/images/contract-6.png\" alt=\"We First Contract\" />\r\nYou want your company to stay relevant to consumers.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px;\" src=\"&lt;?php echo bloginfo(\'template_directory\'); ?&gt;/images/contract-7.png\" alt=\"We First Contract\" />\r\nYou want your company to have a positive impact on the world.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px;\" src=\"&lt;?php echo bloginfo(\'template_directory\'); ?&gt;/images/contract-8.png\" alt=\"We First Contract\" />\r\nYou want to help the billions of people suffering needlessly around the world.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px;\" src=\"&lt;?php echo bloginfo(\'template_directory\'); ?&gt;/images/contract-9.png\" alt=\"We First Contract\" />\r\nYou don’t want your company to fail.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px;\" src=\"&lt;?php echo bloginfo(\'template_directory\'); ?&gt;/images/contract-10.png\" alt=\"We First Contract\" />\r\nYou want your life to have meaning.</li>\r\n</ul>\r\n</div>\r\n<div class=\"column_right\">\r\n<h2>Top ten reasons for a consumer:</h2>\r\n<ul>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px;\" src=\"&lt;?php echo bloginfo(\'template_directory\'); ?&gt;/images/contract-1.png\" alt=\"We First Contract\" />\r\nYou know things are bad and getting worse.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px;\" src=\"&lt;?php echo bloginfo(\'template_directory\'); ?&gt;/images/contract-2.png\" alt=\"We First Contract\" />\r\nYou’re tired of feeling hopeless and helpless.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px;\" src=\"&lt;?php echo bloginfo(\'template_directory\'); ?&gt;/images/contract-3.png\" alt=\"We First Contract\" />\r\nYou feel the super-rich keep getting even richer while the rest of us struggle and you want to know what we can do about it.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px;\" src=\"&lt;?php echo bloginfo(\'template_directory\'); ?&gt;/images/contract-4.png\" alt=\"We First Contract\" />\r\nYou want to connect with others who care about the same things you do and take action.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px;\" src=\"&lt;?php echo bloginfo(\'template_directory\'); ?&gt;/images/contract-5.png\" alt=\"We First Contract\" />\r\nYou want to leave your kids a healthy world.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px;\" src=\"&lt;?php echo bloginfo(\'template_directory\'); ?&gt;/images/contract-6.png\" alt=\"We First Contract\" />\r\nYou want to help the billions of people needlessly suffering.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px;\" src=\"&lt;?php echo bloginfo(\'template_directory\'); ?&gt;/images/contract-7.png\" alt=\"We First Contract\" />\r\nYou want to make sure the money you spend does good and not harm.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px;\" src=\"&lt;?php echo bloginfo(\'template_directory\'); ?&gt;/images/contract-8.png\" alt=\"We First Contract\" />\r\nYou realize that current solutions aren’t working and time is running out.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px;\" src=\"&lt;?php echo bloginfo(\'template_directory\'); ?&gt;/images/contract-9.png\" alt=\"We First Contract\" />\r\nYou want your life to have meaning.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px;\" src=\"&lt;?php echo bloginfo(\'template_directory\'); ?&gt;/images/contract-10.png\" alt=\"We First Contract\" />\r\nYou thought the title was kinda cool?</li>\r\n</ul>\r\n</div>','Order (Why Buy We First?)','','inherit','open','open','','90-revision-5','','','2011-01-20 15:41:05','2011-01-20 15:41:05','',90,'http://wefirstbranding.com/90-revision-5',0,'revision','',0),(110,1,'2011-01-20 15:41:11','2011-01-20 15:41:11','<p style=\"line-height: 23px;\"><strong><span class=\"faq\">Why should I pre-order?</span> </strong>\r\nPre-ordering not only ensures that you receive We First at a discount as soon as it comes out, it also entitles you to free benefits including instant access to this month’s training video and tips, a free We First white paper on the ‘7 Keys to Brand Positioning for the Future,’ a free podcast on \'The Future of Ad Agencies,\' and 10% of the book price will be donated to the United Nations ‘Girl Up’ Foundation. That way you start changing someone’s life for the better immediately.</p>\r\n<p style=\"line-height: 23px;\"><strong><span class=\"faq\">How do I make sure the donation was made?</span></strong>\r\nAll you have to do is click on the Cause button at the top of the page and you’ll see a running tally of how much is being contributed and the names of those who participated. You can also watch the video in which the director of Educate Girl’s Globally, Lawrence Chickering, and I discuss the great work they’re doing and how we ensure full transparency of the donations and their maximum impact in the lives and education of young women.</p>\r\n<p style=\"line-height: 23px;\"><strong><span class=\"faq\">When do I get my book?</span></strong>\r\nWe First will be available the week of June 6th  2011. So you should receive it that week or the week immediately after.</p>\r\n<p style=\"line-height: 23px;\"><strong><span class=\"faq\">What can I do in the meantime?</span></strong>\r\nWe invite you to enter your email on the We First homepage to receive free white papers and training videos on how to build your brand community, profits and a better world. We also invite you to subscribe to the We First blog where you’ll receive up to three free articles a week on social media and companies creating change. Finally, we invite you to subscribe to the We First You Tube channel that will soon feature videos from top CEO’s, CMO’s, social media specialists and non-profit leaders sharing what they have learned about how they put social technology to work for them.</p>\r\n<p style=\"line-height: 23px;\"><strong><span class=\"faq\">Why did you write the book?</span></strong>\r\nI wrote the book for several reasons. Firstly, as a dad I wanted to make sense of my time on this planet and to make a contribution to the world that I leave my children. Secondly, I was deeply concerned about the current economic crisis and the long-term issues destroying the lives of billions of people around the world. Thirdly, I was overwhelmed and excited about the potential of new social technology. Finally, the catalyst for me committing to We First was a speech that Bill Gates gave to the World Economic Forum in 2008 in which he said that governments and philanthropies can’t fix the world on their own and that the private sector must get involved. Having been an ad guy whose job it was to re-characterize business problems as creative opportunities, I saw this as an important challenge.</p>\r\n<p style=\"line-height: 23px;\"><strong><span class=\"faq\">Why do we need We First now?</span></strong>\r\nEveryone is very aware of the economic crisis we are in and the multiple global challenges we face from disease to child mortality to damage to the environment. Yet despite the wake-up call of 2008, we see many politicians and wealthy Wall Street firms returning to old habits that leave too many people out of the prosperity equation. As such, consumers need to assume greater responsibility and leverage their buying power to persuade corporations that we need to shift our practice of capitalism before the entire system is irreparably broken. The time to create a new sustainable practice of capitalism is now because social media enables us to connect and act together in new ways.</p>\r\n<p style=\"line-height: 23px;\"><strong><span class=\"faq\">How will We First become a movement?</span></strong>\r\nIt starts with people like you. People who care enough about our world and the future to invest the time and money in a book like this. It grows through your friends and colleagues, either through you recommending the book or simply talking about the issues it addresses. It takes root when each of us changes the way we see our roles as shoppers, parents, citizens, employees, shareholders or bosses. It compounds as companies respond to customers, just like you, sharing what they want. Then other companies follow, and just like the green or recycling movements, over time we see a fundamental shift in business practices. Big brands are already waking up to this challenge because their profits depend on it.</p>\r\n<p style=\"line-height: 23px;\"><strong><span class=\"faq\">What’s the goal of We First?</span></strong>\r\nMy hope is that We First lends a strong voice to the rising chorus of thought leaders, politicians, economists and concerned citizens calling for a shift in how we run the planet. The daily cost to the lives and happiness of so many people is unconscionable. There is no time to waste. We must start putting each other first.</p>','Order (Frequently Asked Questions)','','inherit','open','open','','92-revision-5','','','2011-01-20 15:41:11','2011-01-20 15:41:11','',92,'http://wefirstbranding.com/92-revision-5',0,'revision','',0),(111,1,'2011-01-20 15:41:57','2011-01-20 15:41:57','','Order','','inherit','open','open','','11-revision-3','','','2011-01-20 15:41:57','2011-01-20 15:41:57','',11,'http://wefirstbranding.com/11-revision-3',0,'revision','',0),(113,1,'2010-12-17 23:23:45','2010-12-17 23:23:45','','Paypal - IPN','','inherit','open','open','','13-revision-2','','','2010-12-17 23:23:45','2010-12-17 23:23:45','',13,'http://wefirstbranding.com/13-revision-2',0,'revision','',0),(114,1,'2011-01-20 15:43:42','2011-01-20 15:43:42','','Paypal - IPN','','inherit','open','open','','13-revision-3','','','2011-01-20 15:43:42','2011-01-20 15:43:42','',13,'http://wefirstbranding.com/13-revision-3',0,'revision','',0),(115,1,'2011-01-20 15:43:50','2011-01-20 15:43:50','','Paypal - IPN','','inherit','open','open','','13-revision-4','','','2011-01-20 15:43:50','2011-01-20 15:43:50','',13,'http://wefirstbranding.com/13-revision-4',0,'revision','',0),(117,1,'2011-01-21 21:14:36','2011-01-21 21:14:36','<div class=\"column_left\">\n<h2>Top ten reasons for a brand:</h2>\n<ul>\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px;\" src=\"/wp-content/uploads/2011/01/contract-1.png\" alt=\"We First Contract\" />\nYou want to know if social media is just a fad, hype or a load of baloney.</li>\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px;\" src=\"/wp-content/uploads/2011/01/contract-2.png\" alt=\"We First Contract\" />\nYou want to make money from social media.</li>\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px;\" src=\"/wp-content/uploads/2011/01/contract-3.png\" alt=\"We First Contract\" />\nYou want to know how to start using social media.</li>\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px;\" src=\"/wp-content/uploads/2011/01/contract-4.png\" alt=\"We First Contract\" />\nYou want your employees to work together better.</li>\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px;\" src=\"/wp-content/uploads/2011/01/contract-5.png\" alt=\"We First Contract\" />\nYou want more impact from your marketing dollars.</li>\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px;\" src=\"/wp-content/uploads/2011/01/contract-6.png\" alt=\"We First Contract\" />\nYou want your company to stay relevant to consumers.</li>\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px;\" src=\"/wp-content/uploads/2011/01/contract-7.png\" alt=\"We First Contract\" />\nYou want your company to have a positive impact on the world.</li>\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px;\" src=\"/wp-content/uploads/2011/01/contract-8.png\" alt=\"We First Contract\" />\nYou want to help the billions of people suffering needlessly around the world.</li>\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px;\" src=\"/wp-content/uploads/2011/01/contract-9.png\" alt=\"We First Contract\" />\nYou don’t want your company to fail.</li>\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px;\" src=\"/wp-content/uploads/2011/01/contract-10.png\" alt=\"We First Contract\" />\nYou want your life to have meaning.</li>\n</ul>\n</div>\n<div class=\"column_right\">\n<h2>Top ten reasons for a consumer:</h2>\n<ul>\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px;\" src=\"/wp-content/uploads/2011/01/contract-1.png\" alt=\"We First Contract\" />\nYou know things are bad and getting worse.</li>\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px;\" src=\"/wp-content/uploads/2011/01/contract-2.png\" alt=\"We First Contract\" />\nYou’re tired of feeling hopeless and helpless.</li>\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px;\" src=\"&lt;?php echo bloginfo(\'template_directory\'); ?&gt;/images/contract-3.png\" alt=\"We First Contract\" />\nYou feel the super-rich keep getting even richer while the rest of us struggle and you want to know what we can do about it.</li>\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px;\" src=\"&lt;?php echo bloginfo(\'template_directory\'); ?&gt;/images/contract-4.png\" alt=\"We First Contract\" />\nYou want to connect with others who care about the same things you do and take action.</li>\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px;\" src=\"&lt;?php echo bloginfo(\'template_directory\'); ?&gt;/images/contract-5.png\" alt=\"We First Contract\" />\nYou want to leave your kids a healthy world.</li>\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px;\" src=\"&lt;?php echo bloginfo(\'template_directory\'); ?&gt;/images/contract-6.png\" alt=\"We First Contract\" />\nYou want to help the billions of people needlessly suffering.</li>\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px;\" src=\"&lt;?php echo bloginfo(\'template_directory\'); ?&gt;/images/contract-7.png\" alt=\"We First Contract\" />\nYou want to make sure the money you spend does good and not harm.</li>\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px;\" src=\"&lt;?php echo bloginfo(\'template_directory\'); ?&gt;/images/contract-8.png\" alt=\"We First Contract\" />\nYou realize that current solutions aren’t working and time is running out.</li>\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px;\" src=\"&lt;?php echo bloginfo(\'template_directory\'); ?&gt;/images/contract-9.png\" alt=\"We First Contract\" />\nYou want your life to have meaning.</li>\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px;\" src=\"&lt;?php echo bloginfo(\'template_directory\'); ?&gt;/images/contract-10.png\" alt=\"We First Contract\" />\nYou thought the title was kinda cool?</li>\n</ul>\n</div>','Order (Why Buy We First?)','','inherit','open','open','','90-autosave','','','2011-01-21 21:14:36','2011-01-21 21:14:36','',90,'http://wefirstbranding.com/90-autosave',0,'revision','',0),(118,1,'2011-01-20 15:42:34','2011-01-20 15:42:34','<div class=\"column_left\">\r\n<h2>Top ten reasons for a brand:</h2>\r\n<ul>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px;\" src=\"&lt;?php echo bloginfo(\'template_directory\'); ?&gt;/images/contract-1.png\" alt=\"We First Contract\" />\r\nYou want to know if social media is just a fad, hype or a load of baloney.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px;\" src=\"&lt;?php echo bloginfo(\'template_directory\'); ?&gt;/images/contract-2.png\" alt=\"We First Contract\" />\r\nYou want to make money from social media.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px;\" src=\"&lt;?php echo bloginfo(\'template_directory\'); ?&gt;/images/contract-3.png\" alt=\"We First Contract\" />\r\nYou want to know how to start using social media.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px;\" src=\"&lt;?php echo bloginfo(\'template_directory\'); ?&gt;/images/contract-4.png\" alt=\"We First Contract\" />\r\nYou want your employees to work together better.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px;\" src=\"&lt;?php echo bloginfo(\'template_directory\'); ?&gt;/images/contract-5.png\" alt=\"We First Contract\" />\r\nYou want more impact from your marketing dollars.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px;\" src=\"&lt;?php echo bloginfo(\'template_directory\'); ?&gt;/images/contract-6.png\" alt=\"We First Contract\" />\r\nYou want your company to stay relevant to consumers.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px;\" src=\"&lt;?php echo bloginfo(\'template_directory\'); ?&gt;/images/contract-7.png\" alt=\"We First Contract\" />\r\nYou want your company to have a positive impact on the world.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px;\" src=\"&lt;?php echo bloginfo(\'template_directory\'); ?&gt;/images/contract-8.png\" alt=\"We First Contract\" />\r\nYou want to help the billions of people suffering needlessly around the world.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px;\" src=\"&lt;?php echo bloginfo(\'template_directory\'); ?&gt;/images/contract-9.png\" alt=\"We First Contract\" />\r\nYou don’t want your company to fail.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px;\" src=\"&lt;?php echo bloginfo(\'template_directory\'); ?&gt;/images/contract-10.png\" alt=\"We First Contract\" />\r\nYou want your life to have meaning.</li>\r\n</ul>\r\n</div>\r\n<div class=\"column_right\">\r\n<h2>Top ten reasons for a consumer:</h2>\r\n<ul>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px;\" src=\"&lt;?php echo bloginfo(\'template_directory\'); ?&gt;/images/contract-1.png\" alt=\"We First Contract\" />\r\nYou know things are bad and getting worse.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px;\" src=\"&lt;?php echo bloginfo(\'template_directory\'); ?&gt;/images/contract-2.png\" alt=\"We First Contract\" />\r\nYou’re tired of feeling hopeless and helpless.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px;\" src=\"&lt;?php echo bloginfo(\'template_directory\'); ?&gt;/images/contract-3.png\" alt=\"We First Contract\" />\r\nYou feel the super-rich keep getting even richer while the rest of us struggle and you want to know what we can do about it.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px;\" src=\"&lt;?php echo bloginfo(\'template_directory\'); ?&gt;/images/contract-4.png\" alt=\"We First Contract\" />\r\nYou want to connect with others who care about the same things you do and take action.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px;\" src=\"&lt;?php echo bloginfo(\'template_directory\'); ?&gt;/images/contract-5.png\" alt=\"We First Contract\" />\r\nYou want to leave your kids a healthy world.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px;\" src=\"&lt;?php echo bloginfo(\'template_directory\'); ?&gt;/images/contract-6.png\" alt=\"We First Contract\" />\r\nYou want to help the billions of people needlessly suffering.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px;\" src=\"&lt;?php echo bloginfo(\'template_directory\'); ?&gt;/images/contract-7.png\" alt=\"We First Contract\" />\r\nYou want to make sure the money you spend does good and not harm.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px;\" src=\"&lt;?php echo bloginfo(\'template_directory\'); ?&gt;/images/contract-8.png\" alt=\"We First Contract\" />\r\nYou realize that current solutions aren’t working and time is running out.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px;\" src=\"&lt;?php echo bloginfo(\'template_directory\'); ?&gt;/images/contract-9.png\" alt=\"We First Contract\" />\r\nYou want your life to have meaning.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px;\" src=\"&lt;?php echo bloginfo(\'template_directory\'); ?&gt;/images/contract-10.png\" alt=\"We First Contract\" />\r\nYou thought the title was kinda cool?</li>\r\n</ul>\r\n</div>','Order (Why Buy We First?)','','inherit','open','open','','90-revision-6','','','2011-01-20 15:42:34','2011-01-20 15:42:34','',90,'http://wefirstbranding.com/90-revision-6',0,'revision','',0),(120,1,'2011-02-02 03:31:06','2011-02-02 03:31:06','As GOOD magazine noted this week, Alex Bogusky and John Bielenberg, have launched a new social entreprenurship platform called Common that is part incubator and part creative community collaborating to find better solutions to pressing social problems. Bogusky, who transformed Crispin Porter Bogusky into a creative powerhouse, Rob Schuham, former head of the marketing agency AMG and think tank Undercurrent, and Bielenberg  who led the global design collective Project, are intent on creatin ','Social entrepreneurship and the Common brand','','inherit','open','open','','119-revision','','','2011-02-02 03:31:06','2011-02-02 03:31:06','',119,'http://wefirstbranding.com/119-revision',0,'revision','',0),(121,1,'2011-02-02 04:18:04','2011-02-02 04:18:04','As GOOD magazine reported yesterday, Alex Bogusky and John Bielenberg, have launched a new social entrepreneurship platform called COMMON that is part incubator and part creative community that enables collaboration to find better solutions to pressing social problems. Bogusky, who transformed <a href=\"http://www.cpbgroup.com/#/\" target=\"_blank\">Crispin, Porter, Bogusky</a> into a creative powerhouse, Rob Schuham, former head of the marketing agency <a href=\"http://www.action-marketing-group.com/\" target=\"_blank\">AMG</a> and think tank <a href=\"http://undercurrent.com/\" target=\"_blank\">Undercurrent</a>, and Bielenberg who led the global design collective <a href=\"http://www.projectmlab.com/\" target=\"_blank\">Project M</a>, share the goal of creating companies whose concepts, execution and core values better serve the interests of more people and promote wider prosperity.\n\nTheir first initiative is  the <a href=\"http://www.bicyclelaboratory.org/index.php?/alabamboo/\" target=\"_blank\">Alabamboo</a><a href=\"http://www.bicyclelaboratory.org/index.php?/alabamboo/\" target=\"_blank\"> Bike Lab</a> project started by Project M as Common Cycles designed to create affordable transportation and employment opportunities but the intention is to expand the COMMON brand across multiple product categories and industriethrough the inspiration and ingenuity of a community of entrepreneurs.\n\nWhether its the launch of the <a href=\"http://www.good.is/post/alex-bogusky-john-bielenberg-team-up-to-solve-social-problems-and-make-bamboo-bikes/\" target=\"_blank\">COMMON brand</a>, crowd-funded and purposeful ad platforms such as <a href=\"http://simonmainwaring.com/optimism/using-social-media-to-mobilize-millenials/\" target=\"_blank\">Loudsauce</a>, or technological and entrepreneurial support groups like <a href=\"http://simonmainwaring.com/optimism/using-social-media-to-mobilize-millenials/\" target=\"_blank\">Pando</a><a href=\"http://simonmainwaring.com/optimism/using-social-media-to-mobilize-millenials/\" target=\"_blank\"> Projects</a>, each is a new expression of the desire for a new relationship between brands and consumers, and new way of practicing business and a desire for sustainable capitalism.\n\nEach is an expression of We First capitalism that recognizes that we are all part of a mutually dependent globally community whose best interests are served by also serving the needs of others. It is only through such an expanded definition of self-interest that we can remake our world, redress the damage done in the past and hope to leave a better world for the next generation.\n\nDo you believe that business can evolve to better serve the interests of others? Or must it be a restart if we hope to build a better future?','Social entrepreneurship and the Common brand','','inherit','open','open','','119-revision-2','','','2011-02-02 04:18:04','2011-02-02 04:18:04','',119,'http://wefirstbranding.com/119-revision-2',0,'revision','',0),(122,1,'2011-02-02 04:20:05','2011-02-02 04:20:05','As GOOD magazine reported yesterday, Alex Bogusky and John Bielenberg, have launched a new social entrepreneurship platform called COMMON that is part incubator and part creative community that enables collaboration to find better solutions to pressing social problems.\n\nBogusky, who transformed <a href=\"http://www.cpbgroup.com/#/\" target=\"_blank\">Crispin, Porter, Bogusky</a> into a creative powerhouse, Rob Schuham, former head of the marketing agency <a href=\"http://www.action-marketing-group.com/\" target=\"_blank\">AMG</a> and think tank <a href=\"http://undercurrent.com/\" target=\"_blank\">Undercurrent</a>, and Bielenberg who led the global design collective <a href=\"http://www.projectmlab.com/\" target=\"_blank\">Project M</a>, share the goal of creating companies whose concepts, execution and core values better serve the interests of more people and promote wider prosperity.\n\nTheir first initiative is  the <a href=\"http://www.bicyclelaboratory.org/index.php?/alabamboo/\" target=\"_blank\">Alabamboo</a><a href=\"http://www.bicyclelaboratory.org/index.php?/alabamboo/\" target=\"_blank\"> Bike Lab</a> project started by Project M as Common Cycles designed to create affordable transportation and employment opportunities but the intention is to expand the COMMON brand across multiple product categories and industries through the inspiration and ingenuity of a community of entrepreneurs.\n\nWhether its the launch of the <a href=\"http://www.good.is/post/alex-bogusky-john-bielenberg-team-up-to-solve-social-problems-and-make-bamboo-bikes/\" target=\"_blank\">COMMON brand</a>, crowd-funded and purposeful ad platforms such as <a href=\"http://simonmainwaring.com/optimism/using-social-media-to-mobilize-millenials/\" target=\"_blank\">Loudsauce</a>, or technological and entrepreneurial support groups like <a href=\"http://simonmainwaring.com/optimism/using-social-media-to-mobilize-millenials/\" target=\"_blank\">Pando</a><a href=\"http://simonmainwaring.com/optimism/using-social-media-to-mobilize-millenials/\" target=\"_blank\"> Projects</a>, each is a new expression of the desire for a new relationship between brands and consumers, and new way of practicing business and a desire for sustainable capitalism.\n\nEach is an expression of <a href=\"http://wefirstbook.com/\" target=\"_blank\">We First capitalism</a> that recognizes that we are all part of a mutually dependent globally community whose best interests are served by also serving the needs of others. It is only through such an expanded definition of self-interest that we can remake our world, redress the damage done in the past and hope to leave a better world for the next generation.\n\nDo you believe that business can evolve to better serve the interests of others? Or must it be a restart if we hope to build a better future?','Social entrepreneurship and the Common brand','','inherit','open','open','','119-revision-3','','','2011-02-02 04:20:05','2011-02-02 04:20:05','',119,'http://wefirstbranding.com/119-revision-3',0,'revision','',0),(123,1,'2011-02-02 04:20:32','2011-02-02 04:20:32','As GOOD magazine reported yesterday, Alex Bogusky and John Bielenberg, have launched a new social entrepreneurship platform called COMMON that is part incubator and part creative community that enables collaboration to find better solutions to pressing social problems.\r\n\r\nBogusky, who transformed <a href=\"http://www.cpbgroup.com/#/\" target=\"_blank\">Crispin, Porter, Bogusky</a> into a creative powerhouse, Rob Schuham, former head of the marketing agency <a href=\"http://www.action-marketing-group.com/\" target=\"_blank\">AMG</a> and think tank <a href=\"http://undercurrent.com/\" target=\"_blank\">Undercurrent</a>, and Bielenberg who led the global design collective <a href=\"http://www.projectmlab.com/\" target=\"_blank\">Project M</a>, share the goal of creating companies whose concepts, execution and core values better serve the interests of more people and promote wider prosperity.\r\n\r\nTheir first initiative is  the <a href=\"http://www.bicyclelaboratory.org/index.php?/alabamboo/\" target=\"_blank\">Alabamboo</a><a href=\"http://www.bicyclelaboratory.org/index.php?/alabamboo/\" target=\"_blank\"> Bike Lab</a> project started by Project M as Common Cycles designed to create affordable transportation and employment opportunities but the intention is to expand the COMMON brand across multiple product categories and industries through the inspiration and ingenuity of a community of entrepreneurs.\r\n\r\nWhether its the launch of the <a href=\"http://www.good.is/post/alex-bogusky-john-bielenberg-team-up-to-solve-social-problems-and-make-bamboo-bikes/\" target=\"_blank\">COMMON brand</a>, crowd-funded and purposeful ad platforms such as <a href=\"http://simonmainwaring.com/optimism/using-social-media-to-mobilize-millenials/\" target=\"_blank\">Loudsauce</a>, or technological and entrepreneurial support groups like <a href=\"http://simonmainwaring.com/optimism/using-social-media-to-mobilize-millenials/\" target=\"_blank\">Pando</a><a href=\"http://simonmainwaring.com/optimism/using-social-media-to-mobilize-millenials/\" target=\"_blank\"> Projects</a>, each is a new expression of the desire for a new relationship between brands and consumers, and new way of practicing business and a desire for sustainable capitalism.\r\n\r\nEach is an expression of <a href=\"http://wefirstbook.com/\" target=\"_blank\">We First capitalism</a> that recognizes that we are all part of a mutually dependent globally community whose best interests are served by also serving the needs of others. It is only through such an expanded definition of self-interest that we can remake our world, redress the damage done in the past and hope to leave a better world for the next generation.\r\n\r\nDo you believe that business can evolve to better serve the interests of others? Or must it be a restart if we hope to build a better future?','Social entrepreneurship and the Common brand','','inherit','open','open','','119-revision-4','','','2011-02-02 04:20:32','2011-02-02 04:20:32','',119,'http://wefirstbranding.com/119-revision-4',0,'revision','',0),(124,1,'2011-02-02 04:22:13','2011-02-02 04:22:13','','bamboobicycle','Alabamboo Bike Lab','inherit','open','open','','bamboobicycle','','','2011-02-02 04:22:13','2011-02-02 04:22:13','',119,'http://wefirstbranding.com/wp-content/uploads/2011/02/bamboobicycle.jpg',0,'attachment','image/jpeg',0),(125,1,'2011-02-02 04:20:40','2011-02-02 04:20:40','As GOOD magazine reported yesterday, Alex Bogusky and John Bielenberg, have launched a new social entrepreneurship platform called COMMON that is part incubator and part creative community that enables collaboration to find better solutions to pressing social problems.\r\n\r\nBogusky, who transformed <a href=\"http://www.cpbgroup.com/#/\" target=\"_blank\">Crispin, Porter, Bogusky</a> into a creative powerhouse, Rob Schuham, former head of the marketing agency <a href=\"http://www.action-marketing-group.com/\" target=\"_blank\">AMG</a> and think tank <a href=\"http://undercurrent.com/\" target=\"_blank\">Undercurrent</a>, and Bielenberg who led the global design collective <a href=\"http://www.projectmlab.com/\" target=\"_blank\">Project M</a>, share the goal of creating companies whose concepts, execution and core values better serve the interests of more people and promote wider prosperity.\r\n\r\nTheir first initiative is  the <a href=\"http://www.bicyclelaboratory.org/index.php?/alabamboo/\" target=\"_blank\">Alabamboo</a><a href=\"http://www.bicyclelaboratory.org/index.php?/alabamboo/\" target=\"_blank\"> Bike Lab</a> project started by Project M as Common Cycles designed to create affordable transportation and employment opportunities but the intention is to expand the COMMON brand across multiple product categories and industries through the inspiration and ingenuity of a community of entrepreneurs.\r\n\r\nWhether its the launch of the <a href=\"http://www.good.is/post/alex-bogusky-john-bielenberg-team-up-to-solve-social-problems-and-make-bamboo-bikes/\" target=\"_blank\">COMMON brand</a>, crowd-funded and purposeful ad platforms such as <a href=\"http://simonmainwaring.com/optimism/using-social-media-to-mobilize-millenials/\" target=\"_blank\">Loudsauce</a>, or technological and entrepreneurial support groups like <a href=\"http://simonmainwaring.com/optimism/using-social-media-to-mobilize-millenials/\" target=\"_blank\">Pando</a><a href=\"http://simonmainwaring.com/optimism/using-social-media-to-mobilize-millenials/\" target=\"_blank\"> Projects</a>, each is a new expression of the desire for a new relationship between brands and consumers, and new way of practicing business and a desire for sustainable capitalism.\r\n\r\nEach is an expression of <a href=\"http://wefirstbook.com/\" target=\"_blank\">We First capitalism</a> that recognizes that we are all part of a mutually dependent globally community whose best interests are served by also serving the needs of others. It is only through such an expanded definition of self-interest that we can remake our world, redress the damage done in the past and hope to leave a better world for the next generation.\r\n\r\nDo you believe that business can evolve to better serve the interests of others? Or must it be a restart if we hope to build a better future?','Social entrepreneurship and the Common brand','','inherit','open','open','','119-revision-5','','','2011-02-02 04:20:40','2011-02-02 04:20:40','',119,'http://wefirstbranding.com/119-revision-5',0,'revision','',0),(126,1,'2011-02-02 04:23:04','2011-02-02 04:23:04','[caption id=\"attachment_124\" align=\"alignnone\" width=\"300\" caption=\"Alabamboo Bike Lab\"]<a href=\"http://www.bicyclelaboratory.org/index.php?/alabamboo/\"><img class=\"size-medium wp-image-124\" title=\"bamboobicycle\" src=\"http://wefirstbranding.com/wp-content/uploads/2011/02/bamboobicycle-300x198.jpg\" alt=\"\" width=\"300\" height=\"198\" /></a>[/caption]\r\n\r\nAs GOOD magazine reported yesterday, Alex Bogusky and John Bielenberg, have launched a new social entrepreneurship platform called COMMON that is part incubator and part creative community that enables collaboration to find better solutions to pressing social problems.\r\n\r\nBogusky, who transformed <a href=\"http://www.cpbgroup.com/#/\" target=\"_blank\">Crispin, Porter, Bogusky</a> into a creative powerhouse, Rob Schuham, former head of the marketing agency <a href=\"http://www.action-marketing-group.com/\" target=\"_blank\">AMG</a> and think tank <a href=\"http://undercurrent.com/\" target=\"_blank\">Undercurrent</a>, and Bielenberg who led the global design collective <a href=\"http://www.projectmlab.com/\" target=\"_blank\">Project M</a>, share the goal of creating companies whose concepts, execution and core values better serve the interests of more people and promote wider prosperity.\r\n\r\nTheir first initiative is  the <a href=\"http://www.bicyclelaboratory.org/index.php?/alabamboo/\" target=\"_blank\">Alabamboo</a><a href=\"http://www.bicyclelaboratory.org/index.php?/alabamboo/\" target=\"_blank\"> Bike Lab</a> project started by Project M as Common Cycles designed to create affordable transportation and employment opportunities but the intention is to expand the COMMON brand across multiple product categories and industries through the inspiration and ingenuity of a community of entrepreneurs.\r\n\r\nWhether its the launch of the <a href=\"http://www.good.is/post/alex-bogusky-john-bielenberg-team-up-to-solve-social-problems-and-make-bamboo-bikes/\" target=\"_blank\">COMMON brand</a>, crowd-funded and purposeful ad platforms such as <a href=\"http://simonmainwaring.com/optimism/using-social-media-to-mobilize-millenials/\" target=\"_blank\">Loudsauce</a>, or technological and entrepreneurial support groups like <a href=\"http://simonmainwaring.com/optimism/using-social-media-to-mobilize-millenials/\" target=\"_blank\">Pando</a><a href=\"http://simonmainwaring.com/optimism/using-social-media-to-mobilize-millenials/\" target=\"_blank\"> Projects</a>, each is a new expression of the desire for a new relationship between brands and consumers, and new way of practicing business and a desire for sustainable capitalism.\r\n\r\nEach is an expression of <a href=\"http://wefirstbook.com/\" target=\"_blank\">We First capitalism</a> that recognizes that we are all part of a mutually dependent globally community whose best interests are served by also serving the needs of others. It is only through such an expanded definition of self-interest that we can remake our world, redress the damage done in the past and hope to leave a better world for the next generation.\r\n\r\nDo you believe that business can evolve to better serve the interests of others? Or must it be a restart if we hope to build a better future?','Social entrepreneurship and the Common brand','','inherit','open','open','','119-revision-6','','','2011-02-02 04:23:04','2011-02-02 04:23:04','',119,'http://wefirstbranding.com/119-revision-6',0,'revision','',0),(127,1,'2011-02-02 04:23:14','2011-02-02 04:23:14','[caption id=\"attachment_124\" align=\"alignnone\" width=\"300\" caption=\"Alabamboo Bike Lab\"]<a href=\"http://www.bicyclelaboratory.org/index.php?/alabamboo/\"><img class=\"size-medium wp-image-124\" title=\"bamboobicycle\" src=\"http://wefirstbranding.com/wp-content/uploads/2011/02/bamboobicycle-300x198.jpg\" alt=\"\" width=\"300\" height=\"198\" /></a>[/caption]\r\n\r\nAs GOOD magazine reported yesterday, Alex Bogusky and John Bielenberg, have launched a new social entrepreneurship platform called COMMON that is part incubator and part creative community that enables collaboration to find better solutions to pressing social problems.\r\n\r\nBogusky, who transformed <a href=\"http://www.cpbgroup.com/#/\" target=\"_blank\">Crispin, Porter, Bogusky</a> into a creative powerhouse, Rob Schuham, former head of the marketing agency <a href=\"http://www.action-marketing-group.com/\" target=\"_blank\">AMG</a> and think tank <a href=\"http://undercurrent.com/\" target=\"_blank\">Undercurrent</a>, and Bielenberg who led the global design collective <a href=\"http://www.projectmlab.com/\" target=\"_blank\">Project M</a>, share the goal of creating companies whose concepts, execution and core values better serve the interests of more people and promote wider prosperity.\r\n\r\nTheir first initiative is  the <a href=\"http://www.bicyclelaboratory.org/index.php?/alabamboo/\" target=\"_blank\">Alabamboo</a><a href=\"http://www.bicyclelaboratory.org/index.php?/alabamboo/\" target=\"_blank\"> Bike Lab</a> project started by Project M as Common Cycles designed to create affordable transportation and employment opportunities but the intention is to expand the COMMON brand across multiple product categories and industries through the inspiration and ingenuity of a community of entrepreneurs.\r\n\r\nWhether its the launch of the <a href=\"http://www.good.is/post/alex-bogusky-john-bielenberg-team-up-to-solve-social-problems-and-make-bamboo-bikes/\" target=\"_blank\">COMMON brand</a>, crowd-funded and purposeful ad platforms such as <a href=\"http://simonmainwaring.com/optimism/using-social-media-to-mobilize-millenials/\" target=\"_blank\">Loudsauce</a>, or technological and entrepreneurial support groups like <a href=\"http://simonmainwaring.com/optimism/using-social-media-to-mobilize-millenials/\" target=\"_blank\">Pando</a><a href=\"http://simonmainwaring.com/optimism/using-social-media-to-mobilize-millenials/\" target=\"_blank\"> Projects</a>, each is a new expression of the desire for a new relationship between brands and consumers, and new way of practicing business and a desire for sustainable capitalism.\r\n\r\nEach is an expression of <a href=\"http://wefirstbook.com/\" target=\"_blank\">We First capitalism</a> that recognizes that we are all part of a mutually dependent globally community whose best interests are served by also serving the needs of others. It is only through such an expanded definition of self-interest that we can remake our world, redress the damage done in the past and hope to leave a better world for the next generation.\r\n\r\nDo you believe that business can evolve to better serve the interests of others? Or must it be a restart if we hope to build a better future?','Social entrepreneurship and the Common brand','','inherit','open','open','','119-revision-7','','','2011-02-02 04:23:14','2011-02-02 04:23:14','',119,'http://wefirstbranding.com/119-revision-7',0,'revision','',0),(128,1,'2011-02-02 04:25:56','2011-02-02 04:25:56','[caption id=\"attachment_124\" align=\"alignnone\" width=\"300\" caption=\"Alabamboo Bike Lab\"]<a href=\"http://www.bicyclelaboratory.org/index.php?/alabamboo/\"><img class=\"size-medium wp-image-124\" title=\"bamboobicycle\" src=\"http://wefirstbranding.com/wp-content/uploads/2011/02/bamboobicycle-300x198.jpg\" alt=\"\" width=\"300\" height=\"198\" /></a>[/caption]\r\n\r\nAs <a href=\"http://www.good.is/post/alex-bogusky-john-bielenberg-team-up-to-solve-social-problems-and-make-bamboo-bikes/\" target=\"_blank\">GOOD magazine</a> reported yesterday, Alex Bogusky and John Bielenberg, have launched a new social entrepreneurship platform called <a href=\"http://www.good.is/post/alex-bogusky-john-bielenberg-team-up-to-solve-social-problems-and-make-bamboo-bikes/\" target=\"_blank\">COMMON</a> that is part incubator and part creative community that enables collaboration to find better solutions to pressing social problems.\r\n\r\nBogusky, who transformed <a href=\"http://www.cpbgroup.com/#/\" target=\"_blank\">Crispin, Porter, Bogusky</a> into a creative powerhouse, Rob Schuham, former head of the marketing agency <a href=\"http://www.action-marketing-group.com/\" target=\"_blank\">AMG</a> and think tank <a href=\"http://undercurrent.com/\" target=\"_blank\">Undercurrent</a>, and Bielenberg who led the global design collective <a href=\"http://www.projectmlab.com/\" target=\"_blank\">Project M</a>, share the goal of creating companies whose concepts, execution and core values better serve the interests of more people and promote wider prosperity.\r\n\r\nTheir first initiative is  the <a href=\"http://www.bicyclelaboratory.org/index.php?/alabamboo/\" target=\"_blank\">Alabamboo</a><a href=\"http://www.bicyclelaboratory.org/index.php?/alabamboo/\" target=\"_blank\"> Bike Lab</a> project started by Project M as Common Cycles designed to create affordable transportation and employment opportunities but the intention is to expand the COMMON brand across multiple product categories and industries through the inspiration and ingenuity of a community of entrepreneurs.\r\n\r\nWhether its the launch of the <a href=\"http://www.good.is/post/alex-bogusky-john-bielenberg-team-up-to-solve-social-problems-and-make-bamboo-bikes/\" target=\"_blank\">COMMON brand</a>, crowd-funded and purposeful ad platforms such as <a href=\"http://simonmainwaring.com/optimism/using-social-media-to-mobilize-millenials/\" target=\"_blank\">Loudsauce</a>, or technological and entrepreneurial support groups like <a href=\"http://simonmainwaring.com/optimism/using-social-media-to-mobilize-millenials/\" target=\"_blank\">Pando</a><a href=\"http://simonmainwaring.com/optimism/using-social-media-to-mobilize-millenials/\" target=\"_blank\"> Projects</a>, each is a new expression of the desire for a new relationship between brands and consumers.\r\n\r\nEach is an expression of <a href=\"http://wefirstbook.com/\" target=\"_blank\">We First capitalism</a> that recognizes that we are all part of a mutually dependent globally community whose best interests are served by also serving the needs of others. It is only through such an expanded definition of self-interest that we can remake our world, redress the damage done in the past and hope to leave a healthier planet for the next generation.\r\n\r\nDo you believe that business can evolve to better serve the interests of others? Or must it be a restart if we hope to build a better future?','Social entrepreneurship and the Common brand','','inherit','open','open','','119-revision-8','','','2011-02-02 04:25:56','2011-02-02 04:25:56','',119,'http://wefirstbranding.com/119-revision-8',0,'revision','',0),(129,1,'2011-02-02 04:26:02','2011-02-02 04:26:02','[caption id=\"attachment_124\" align=\"alignnone\" width=\"300\" caption=\"Alabamboo Bike Lab\"]<a href=\"http://www.bicyclelaboratory.org/index.php?/alabamboo/\"><img class=\"size-medium wp-image-124\" title=\"bamboobicycle\" src=\"http://wefirstbranding.com/wp-content/uploads/2011/02/bamboobicycle-300x198.jpg\" alt=\"\" width=\"300\" height=\"198\" /></a>[/caption]\r\n\r\nAs <a href=\"http://www.good.is/post/alex-bogusky-john-bielenberg-team-up-to-solve-social-problems-and-make-bamboo-bikes/\" target=\"_blank\">GOOD magazine</a> reported yesterday, Alex Bogusky and John Bielenberg, have launched a new social entrepreneurship platform called <a href=\"http://www.good.is/post/alex-bogusky-john-bielenberg-team-up-to-solve-social-problems-and-make-bamboo-bikes/\" target=\"_blank\">COMMON</a> that is part incubator and part creative community that enables collaboration to find better solutions to pressing social problems.\r\n\r\nBogusky, who transformed <a href=\"http://www.cpbgroup.com/#/\" target=\"_blank\">Crispin, Porter, Bogusky</a> into a creative powerhouse, Rob Schuham, former head of the marketing agency <a href=\"http://www.action-marketing-group.com/\" target=\"_blank\">AMG</a> and think tank <a href=\"http://undercurrent.com/\" target=\"_blank\">Undercurrent</a>, and Bielenberg who led the global design collective <a href=\"http://www.projectmlab.com/\" target=\"_blank\">Project M</a>, share the goal of creating companies whose concepts, execution and core values better serve the interests of more people and promote wider prosperity.\r\n\r\nTheir first initiative is  the <a href=\"http://www.bicyclelaboratory.org/index.php?/alabamboo/\" target=\"_blank\">Alabamboo</a><a href=\"http://www.bicyclelaboratory.org/index.php?/alabamboo/\" target=\"_blank\"> Bike Lab</a> project started by Project M as Common Cycles designed to create affordable transportation and employment opportunities but the intention is to expand the COMMON brand across multiple product categories and industries through the inspiration and ingenuity of a community of entrepreneurs.\r\n\r\nWhether its the launch of the <a href=\"http://www.good.is/post/alex-bogusky-john-bielenberg-team-up-to-solve-social-problems-and-make-bamboo-bikes/\" target=\"_blank\">COMMON brand</a>, crowd-funded and purposeful ad platforms such as <a href=\"http://simonmainwaring.com/optimism/using-social-media-to-mobilize-millenials/\" target=\"_blank\">Loudsauce</a>, or technological and entrepreneurial support groups like <a href=\"http://simonmainwaring.com/optimism/using-social-media-to-mobilize-millenials/\" target=\"_blank\">Pando</a><a href=\"http://simonmainwaring.com/optimism/using-social-media-to-mobilize-millenials/\" target=\"_blank\"> Projects</a>, each is a new expression of the desire for a new relationship between brands and consumers.\r\n\r\nEach is an expression of <a href=\"http://wefirstbook.com/\" target=\"_blank\">We First capitalism</a> that recognizes that we are all part of a mutually dependent globally community whose best interests are served by also serving the needs of others. It is only through such an expanded definition of self-interest that we can remake our world, redress the damage done in the past and hope to leave a healthier planet for the next generation.\r\n\r\nDo you believe that business can evolve to better serve the interests of others? Or must it be a restart if we hope to build a better future?','Social entrepreneurship and the Common brand','','inherit','open','open','','119-revision-9','','','2011-02-02 04:26:02','2011-02-02 04:26:02','',119,'http://wefirstbranding.com/119-revision-9',0,'revision','',0),(130,1,'2011-02-02 04:26:05','2011-02-02 04:26:05','[caption id=\"attachment_124\" align=\"alignnone\" width=\"300\" caption=\"Alabamboo Bike Lab\"]<a href=\"http://www.bicyclelaboratory.org/index.php?/alabamboo/\"><img class=\"size-medium wp-image-124\" title=\"bamboobicycle\" src=\"http://wefirstbranding.com/wp-content/uploads/2011/02/bamboobicycle-300x198.jpg\" alt=\"\" width=\"300\" height=\"198\" /></a>[/caption]\r\n\r\nAs <a href=\"http://www.good.is/post/alex-bogusky-john-bielenberg-team-up-to-solve-social-problems-and-make-bamboo-bikes/\" target=\"_blank\">GOOD magazine</a> reported yesterday, Alex Bogusky and John Bielenberg, have launched a new social entrepreneurship platform called <a href=\"http://www.good.is/post/alex-bogusky-john-bielenberg-team-up-to-solve-social-problems-and-make-bamboo-bikes/\" target=\"_blank\">COMMON</a> that is part incubator and part creative community that enables collaboration to find better solutions to pressing social problems.\r\n\r\nBogusky, who transformed <a href=\"http://www.cpbgroup.com/#/\" target=\"_blank\">Crispin, Porter, Bogusky</a> into a creative powerhouse, Rob Schuham, former head of the marketing agency <a href=\"http://www.action-marketing-group.com/\" target=\"_blank\">AMG</a> and think tank <a href=\"http://undercurrent.com/\" target=\"_blank\">Undercurrent</a>, and Bielenberg who led the global design collective <a href=\"http://www.projectmlab.com/\" target=\"_blank\">Project M</a>, share the goal of creating companies whose concepts, execution and core values better serve the interests of more people and promote wider prosperity.\r\n\r\nTheir first initiative is  the <a href=\"http://www.bicyclelaboratory.org/index.php?/alabamboo/\" target=\"_blank\">Alabamboo</a><a href=\"http://www.bicyclelaboratory.org/index.php?/alabamboo/\" target=\"_blank\"> Bike Lab</a> project started by Project M as Common Cycles designed to create affordable transportation and employment opportunities but the intention is to expand the COMMON brand across multiple product categories and industries through the inspiration and ingenuity of a community of entrepreneurs.\r\n\r\nWhether its the launch of the <a href=\"http://www.good.is/post/alex-bogusky-john-bielenberg-team-up-to-solve-social-problems-and-make-bamboo-bikes/\" target=\"_blank\">COMMON brand</a>, crowd-funded and purposeful ad platforms such as <a href=\"http://simonmainwaring.com/optimism/using-social-media-to-mobilize-millenials/\" target=\"_blank\">Loudsauce</a>, or technological and entrepreneurial support groups like <a href=\"http://simonmainwaring.com/optimism/using-social-media-to-mobilize-millenials/\" target=\"_blank\">Pando</a><a href=\"http://simonmainwaring.com/optimism/using-social-media-to-mobilize-millenials/\" target=\"_blank\"> Projects</a>, each is a new expression of the desire for a new relationship between brands and consumers.\r\n\r\nEach is an expression of <a href=\"http://wefirstbook.com/\" target=\"_blank\">We First capitalism</a> that recognizes that we are all part of a mutually dependent globally community whose best interests are served by also serving the needs of others. It is only through such an expanded definition of self-interest that we can remake our world, redress the damage done in the past and hope to leave a healthier planet for the next generation.\r\n\r\nDo you believe that business can evolve to better serve the interests of others? Or must it be a restart if we hope to build a better future?','Social entrepreneurship and the Common brand','','inherit','open','open','','119-revision-10','','','2011-02-02 04:26:05','2011-02-02 04:26:05','',119,'http://wefirstbranding.com/119-revision-10',0,'revision','',0),(131,1,'2011-02-02 04:26:09','2011-02-02 04:26:09','[caption id=\"attachment_124\" align=\"alignnone\" width=\"300\" caption=\"Alabamboo Bike Lab\"]<a href=\"http://www.bicyclelaboratory.org/index.php?/alabamboo/\"><img class=\"size-medium wp-image-124\" title=\"bamboobicycle\" src=\"http://wefirstbranding.com/wp-content/uploads/2011/02/bamboobicycle-300x198.jpg\" alt=\"\" width=\"300\" height=\"198\" /></a>[/caption]\r\n\r\nAs <a href=\"http://www.good.is/post/alex-bogusky-john-bielenberg-team-up-to-solve-social-problems-and-make-bamboo-bikes/\" target=\"_blank\">GOOD magazine</a> reported yesterday, Alex Bogusky and John Bielenberg, have launched a new social entrepreneurship platform called <a href=\"http://www.good.is/post/alex-bogusky-john-bielenberg-team-up-to-solve-social-problems-and-make-bamboo-bikes/\" target=\"_blank\">COMMON</a> that is part incubator and part creative community that enables collaboration to find better solutions to pressing social problems.\r\n\r\nBogusky, who transformed <a href=\"http://www.cpbgroup.com/#/\" target=\"_blank\">Crispin, Porter, Bogusky</a> into a creative powerhouse, Rob Schuham, former head of the marketing agency <a href=\"http://www.action-marketing-group.com/\" target=\"_blank\">AMG</a> and think tank <a href=\"http://undercurrent.com/\" target=\"_blank\">Undercurrent</a>, and Bielenberg who led the global design collective <a href=\"http://www.projectmlab.com/\" target=\"_blank\">Project M</a>, share the goal of creating companies whose concepts, execution and core values better serve the interests of more people and promote wider prosperity.\r\n\r\nTheir first initiative is  the <a href=\"http://www.bicyclelaboratory.org/index.php?/alabamboo/\" target=\"_blank\">Alabamboo</a><a href=\"http://www.bicyclelaboratory.org/index.php?/alabamboo/\" target=\"_blank\"> Bike Lab</a> project started by Project M as Common Cycles designed to create affordable transportation and employment opportunities but the intention is to expand the COMMON brand across multiple product categories and industries through the inspiration and ingenuity of a community of entrepreneurs.\r\n\r\nWhether its the launch of the <a href=\"http://www.good.is/post/alex-bogusky-john-bielenberg-team-up-to-solve-social-problems-and-make-bamboo-bikes/\" target=\"_blank\">COMMON brand</a>, crowd-funded and purposeful ad platforms such as <a href=\"http://simonmainwaring.com/optimism/using-social-media-to-mobilize-millenials/\" target=\"_blank\">Loudsauce</a>, or technological and entrepreneurial support groups like <a href=\"http://simonmainwaring.com/optimism/using-social-media-to-mobilize-millenials/\" target=\"_blank\">Pando</a><a href=\"http://simonmainwaring.com/optimism/using-social-media-to-mobilize-millenials/\" target=\"_blank\"> Projects</a>, each is a new expression of the desire for a new relationship between brands and consumers.\r\n\r\nEach is an expression of <a href=\"http://wefirstbook.com/\" target=\"_blank\">We First capitalism</a> that recognizes that we are all part of a mutually dependent globally community whose best interests are served by also serving the needs of others. It is only through such an expanded definition of self-interest that we can remake our world, redress the damage done in the past and hope to leave a healthier planet for the next generation.\r\n\r\nDo you believe that business can evolve to better serve the interests of others? Or must it be a restart if we hope to build a better future?','Social entrepreneurship and the Common brand','','inherit','open','open','','119-revision-11','','','2011-02-02 04:26:09','2011-02-02 04:26:09','',119,'http://wefirstbranding.com/119-revision-11',0,'revision','',0),(132,1,'2011-02-02 04:26:32','2011-02-02 04:26:32','[caption id=\"attachment_124\" align=\"alignnone\" width=\"300\" caption=\"Alabamboo Bike Lab\"]<a href=\"http://www.bicyclelaboratory.org/index.php?/alabamboo/\"><img class=\"size-medium wp-image-124\" title=\"bamboobicycle\" src=\"http://wefirstbranding.com/wp-content/uploads/2011/02/bamboobicycle-300x198.jpg\" alt=\"\" width=\"300\" height=\"198\" /></a>[/caption]\r\n\r\nAs <a href=\"http://www.good.is/post/alex-bogusky-john-bielenberg-team-up-to-solve-social-problems-and-make-bamboo-bikes/\" target=\"_blank\">GOOD magazine</a> reported yesterday, Alex Bogusky and John Bielenberg, have launched a new social entrepreneurship platform called <a href=\"http://www.good.is/post/alex-bogusky-john-bielenberg-team-up-to-solve-social-problems-and-make-bamboo-bikes/\" target=\"_blank\">COMMON</a> that is part incubator and part creative community that enables collaboration to find better solutions to pressing social problems.\r\n\r\nBogusky, who transformed <a href=\"http://www.cpbgroup.com/#/\" target=\"_blank\">Crispin, Porter, Bogusky</a> into a creative powerhouse, Rob Schuham, former head of the marketing agency <a href=\"http://www.action-marketing-group.com/\" target=\"_blank\">AMG</a> and think tank <a href=\"http://undercurrent.com/\" target=\"_blank\">Undercurrent</a>, and Bielenberg who led the global design collective <a href=\"http://www.projectmlab.com/\" target=\"_blank\">Project M</a>, share the goal of creating companies whose concepts, execution and core values better serve the interests of more people and promote wider prosperity.\r\n\r\nTheir first initiative is  the <a href=\"http://www.bicyclelaboratory.org/index.php?/alabamboo/\" target=\"_blank\">Alabamboo</a><a href=\"http://www.bicyclelaboratory.org/index.php?/alabamboo/\" target=\"_blank\"> Bike Lab</a> project started by Project M as Common Cycles designed to create affordable transportation and employment opportunities but the intention is to expand the COMMON brand across multiple product categories and industries through the inspiration and ingenuity of a community of entrepreneurs.\r\n\r\nWhether its the launch of the <a href=\"http://www.good.is/post/alex-bogusky-john-bielenberg-team-up-to-solve-social-problems-and-make-bamboo-bikes/\" target=\"_blank\">COMMON brand</a>, crowd-funded and purposeful ad platforms such as <a href=\"http://simonmainwaring.com/optimism/using-social-media-to-mobilize-millenials/\" target=\"_blank\">Loudsauce</a>, or technological and entrepreneurial support groups like <a href=\"http://simonmainwaring.com/optimism/using-social-media-to-mobilize-millenials/\" target=\"_blank\">Pando</a><a href=\"http://simonmainwaring.com/optimism/using-social-media-to-mobilize-millenials/\" target=\"_blank\"> Projects</a>, each is a new expression of the desire for a new relationship between brands and consumers.\r\n\r\nEach is an expression of <a href=\"http://wefirstbook.com/\" target=\"_blank\">We First capitalism</a> that recognizes that we are all part of a mutually dependent globally community whose best interests are served by also serving the needs of others. It is only through such an expanded definition of self-interest that we can remake our world, redress the damage done in the past and hope to leave a healthier planet for the next generation.\r\n\r\nDo you believe that business can evolve to better serve the interests of others? Or must it be a restart if we hope to build a better future?','Social entrepreneurship and the Common brand','','inherit','open','open','','119-revision-12','','','2011-02-02 04:26:32','2011-02-02 04:26:32','',119,'http://wefirstbranding.com/119-revision-12',0,'revision','',0),(135,1,'2011-02-02 04:32:28','2011-02-02 04:32:28','[caption id=\"attachment_124\" align=\"alignnone\" width=\"300\" caption=\"Alabamboo Bike Lab\"]<a href=\"http://www.bicyclelaboratory.org/index.php?/alabamboo/\"><img class=\"size-medium wp-image-124\" title=\"bamboobicycle\" src=\"http://wefirstbranding.com/wp-content/uploads/2011/02/bamboobicycle-300x198.jpg\" alt=\"\" width=\"300\" height=\"198\" /></a>[/caption]\n\nAs <a href=\"http://www.good.is/post/alex-bogusky-john-bielenberg-team-up-to-solve-social-problems-and-make-bamboo-bikes/\" target=\"_blank\">GOOD magazine</a> reported yesterday, Alex Bogusky and John Bielenberg, have launched a new social entrepreneurship platform called <a href=\"http://www.good.is/post/alex-bogusky-john-bielenberg-team-up-to-solve-social-problems-and-make-bamboo-bikes/\" target=\"_blank\">COMMON</a> that is part incubator and part creative community that enables collaboration to find better solutions to pressing social problems.\n\nBogusky, who transformed <a href=\"http://www.cpbgroup.com/#/\" target=\"_blank\">Crispin, Porter, Bogusky</a> into a creative powerhouse, Rob Schuham, former head of the marketing agency <a href=\"http://www.action-marketing-group.com/\" target=\"_blank\">AMG</a> and think tank <a href=\"http://undercurrent.com/\" target=\"_blank\">Undercurrent</a>, and Bielenberg who led the global design collective <a href=\"http://www.projectmlab.com/\" target=\"_blank\">Project M</a>, share the goal of creating companies whose concepts, execution and core values better serve the interests of more people and promote wider prosperity.\n\nTheir first initiative is  the <a href=\"http://www.bicyclelaboratory.org/index.php?/alabamboo/\" target=\"_blank\">Alabamboo</a><a href=\"http://www.bicyclelaboratory.org/index.php?/alabamboo/\" target=\"_blank\"> Bike Lab</a> project started by Project M as Common Cycles designed to create affordable transportation and employment opportunities but the intention is to expand the COMMON brand across multiple product categories and industries through the inspiration and ingenuity of a community of creative entrepreneurs.\n\nWhether its the launch of the <a href=\"http://www.good.is/post/alex-bogusky-john-bielenberg-team-up-to-solve-social-problems-and-make-bamboo-bikes/\" target=\"_blank\">COMMON brand</a>, crowd-funded and purposeful ad platforms such as <a href=\"http://simonmainwaring.com/optimism/using-social-media-to-mobilize-millenials/\" target=\"_blank\">Loudsauce</a>, or technological and entrepreneurial support groups like <a href=\"http://simonmainwaring.com/optimism/using-social-media-to-mobilize-millenials/\" target=\"_blank\">Pando</a><a href=\"http://simonmainwaring.com/optimism/using-social-media-to-mobilize-millenials/\" target=\"_blank\"> Projects</a>, each is a new expression of the desire for a new relationship between brands and consumers.\n\nEach is an expression of <a href=\"http://wefirstbook.com/\" target=\"_blank\">We First capitalism</a> that recognizes that we are all part of a mutually dependent globally community whose best interests are served by also serving the needs of others. It is only through such an expanded definition of self-interest that we can remake our world, redress the damage done in the past and hope to leave a healthier planet for the next generation.\n\nDo you believe that business can evolve to better serve the interests of others? Or must it be a restart if we hope to build a better future?','Social entrepreneurship and the Common brand','','inherit','open','open','','119-revision-13','','','2011-02-02 04:32:28','2011-02-02 04:32:28','',119,'http://wefirstbranding.com/119-revision-13',0,'revision','',0),(139,1,'2011-02-10 18:50:16','2011-02-10 18:50:16','&lt;strong&gt;Cannes Advertising Festival&lt;/strong&gt;    &lt;span style=\"padding-left: 20px;\"&gt;Gold&lt;/span&gt;\n&lt;strong&gt;Cannes Advertising Festival&lt;/strong&gt;    &lt;span style=\"padding-left: 20px;\"&gt;Gold     &lt;/span&gt;\n&lt;strong&gt;Cannes Advertising Festival&lt;/strong&gt;    &lt;span style=\"padding-left: 20px;\"&gt;Silver &lt;/span&gt;\n&lt;strong&gt;Cannes Advertising Festival&lt;/strong&gt;    &lt;span style=\"padding-left: 20px;\"&gt;Bronze&lt;/span&gt;\n&lt;strong&gt;Cannes Advertising Festival&lt;/strong&gt;    &lt;span style=\"padding-left: 20px;\"&gt;Bronze&lt;/span&gt;\n&lt;strong&gt;Cannes Advertising Festival&lt;/strong&gt;    &lt;span style=\"padding-left: 20px;\"&gt;Finalist&lt;/span&gt;\n&lt;strong&gt;Cannes Advertising Festival&lt;/strong&gt;    &lt;span style=\"padding-left: 20px;\"&gt;Finalist&lt;/span&gt;\n&lt;strong&gt;Cannes Advertising Festival&lt;/strong&gt;    &lt;span style=\"padding-left: 20px;\"&gt;Finalist&lt;/span&gt;\n\n&lt;strong&gt;One Show&lt;/strong&gt;                &lt;span style=\"padding-left: 20px;\"&gt;Gold&lt;/span&gt;\n&lt;strong&gt;One Show&lt;/strong&gt;                &lt;span style=\"padding-left: 20px;\"&gt;Gold&lt;/span&gt;\n&lt;strong&gt;One Show&lt;/strong&gt;                 &lt;span style=\"padding-left: 20px;\"&gt;Silver&lt;/span&gt;\n&lt;strong&gt;One Show&lt;/strong&gt;                &lt;span style=\"padding-left: 20px;\"&gt;Merit    &lt;/span&gt;\n&lt;strong&gt;One Show&lt;/strong&gt;                &lt;span style=\"padding-left: 20px;\"&gt;Merit&lt;/span&gt;\n&lt;strong&gt;One Show&lt;/strong&gt;                &lt;span style=\"padding-left: 20px;\"&gt;Merit    &lt;/span&gt;\n&lt;strong&gt;One Show&lt;/strong&gt;                &lt;span style=\"padding-left: 20px;\"&gt;Merit    &lt;/span&gt;\n&lt;strong&gt;One Show&lt;/strong&gt;                &lt;span style=\"padding-left: 20px;\"&gt;Merit    &lt;/span&gt;\n&lt;strong&gt;One Show&lt;/strong&gt;                &lt;span style=\"padding-left: 20px;\"&gt;Merit    &lt;/span&gt;\n&lt;strong&gt;One Show&lt;/strong&gt;                &lt;span style=\"padding-left: 20px;\"&gt;Merit    &lt;/span&gt;\n&lt;strong&gt;One Show&lt;/strong&gt;                &lt;span style=\"padding-left: 20px;\"&gt;Merit    &lt;/span&gt;\n&lt;strong&gt;One Show&lt;/strong&gt;                &lt;span style=\"padding-left: 20px;\"&gt;Merit    &lt;/span&gt;\n&lt;strong&gt;One Show&lt;/strong&gt;                &lt;span style=\"padding-left: 20px;\"&gt;Merit    &lt;/span&gt;\n&lt;strong&gt;One Show&lt;/strong&gt;                &lt;span style=\"padding-left: 20px;\"&gt;Merit    &lt;/span&gt;\n&lt;strong&gt;One Show&lt;/strong&gt;                &lt;span style=\"padding-left: 20px;\"&gt;Merit    &lt;/span&gt;\n&lt;strong&gt;One Show&lt;/strong&gt;                &lt;span style=\"padding-left: 20px;\"&gt;Merit    &lt;/span&gt;\n&lt;strong&gt;One Show&lt;/strong&gt;                &lt;span style=\"padding-left: 20px;\"&gt;Merit    &lt;/span&gt;\n\n&lt;strong&gt;British Design &amp; Art Direction&lt;/strong&gt;    Silver Nomination\n&lt;strong&gt;British Design &amp; Art Direction&lt;/strong&gt;    Inclusion\n&lt;strong&gt;British Design &amp; Art Direction&lt;/strong&gt;    Inclusion\n\n\n&lt;strong&gt;Communication Arts&lt;/strong&gt;        Inclusion\n&lt;strong&gt;Communication Arts&lt;/strong&gt;        Inclusion\n&lt;strong&gt;Communication Arts&lt;/strong&gt;        Inclusion\n&lt;strong&gt;Communication Arts&lt;/strong&gt;        Inclusion\n&lt;strong&gt;Communication Arts&lt;/strong&gt;        Inclusion\n\n&lt;strong&gt;Kelly Award (US)&lt;/strong&gt;            Gold\n&lt;strong&gt;Kelly Award (US)&lt;/strong&gt;            Finalist\n&lt;strong&gt;Kelly Award (US)&lt;/strong&gt;            Finalist\n\n&lt;strong&gt;AICP&lt;/strong&gt;                    Winner\n&lt;strong&gt;AICP&lt;/strong&gt;                    Winner\n&lt;strong&gt;AICP&lt;/strong&gt;                    Winner\n\n&lt;strong&gt;British Television (BTAA)&lt;/strong&gt;    Diploma\n\n&lt;strong&gt;New York Art Directors&lt;/strong&gt;        Gold\n&lt;strong&gt;New York Art Directors&lt;/strong&gt;        Gold\n&lt;strong&gt;New York Art Directors&lt;/strong&gt;        Finalist\n&lt;strong&gt;New York Art Directors&lt;/strong&gt;        Finalist\n\n&lt;strong&gt;Clio (US)&lt;/strong&gt;                Bronze\n&lt;strong&gt;Clio    &lt;/strong&gt;                Finalist\n\n&lt;strong&gt;Andy Awards (US)&lt;/strong&gt;        Gold\n&lt;strong&gt;Andy Awards (US)&lt;/strong&gt;        Gold\n\n&lt;strong&gt;London International&lt;/strong&gt;        Gold\n&lt;strong&gt;London International&lt;/strong&gt;        Finalist\n\n&lt;strong&gt;Belding Awards (US)    &lt;/strong&gt;    Winner\n\n&lt;strong&gt;AWARD (Australia)&lt;/strong&gt;        Bronze\n&lt;strong&gt;AWARD&lt;/strong&gt;            Bronze\n&lt;strong&gt;AWARD&lt;/strong&gt;                Bronze\n&lt;strong&gt;AWARD&lt;/strong&gt;            Finalist\n&lt;strong&gt;AWARD&lt;/strong&gt;                Finalist\n&lt;strong&gt;AWARD&lt;/strong&gt;        Finalist\n&lt;strong&gt;AWARD&lt;/strong&gt;                Finalist\n&lt;strong&gt;AWARD&lt;/strong&gt;                Finalist\n&lt;strong&gt;AWARD&lt;/strong&gt;                Finalist\n&lt;strong&gt;AWARD&lt;/strong&gt;                Finalist\n&lt;strong&gt;AWARD&lt;/strong&gt;                Finalist\n&lt;strong&gt;AWARD&lt;/strong&gt;                Finalist','Awards','','inherit','open','open','','138-revision','','','2011-02-10 18:50:16','2011-02-10 18:50:16','',138,'http://wefirstbranding.com/138-revision',0,'revision','',0),(136,1,'2011-02-02 04:37:31','2011-02-02 04:37:31','[caption id=\"attachment_124\" align=\"alignnone\" width=\"300\" caption=\"Alabamboo Bike Lab\"]<a href=\"http://www.bicyclelaboratory.org/index.php?/alabamboo/\"><img class=\"size-medium wp-image-124\" title=\"bamboobicycle\" src=\"http://wefirstbranding.com/wp-content/uploads/2011/02/bamboobicycle-300x198.jpg\" alt=\"\" width=\"300\" height=\"198\" /></a>[/caption]\r\n\r\nAs <a href=\"http://www.good.is/post/alex-bogusky-john-bielenberg-team-up-to-solve-social-problems-and-make-bamboo-bikes/\" target=\"_blank\">GOOD magazine</a> reported yesterday, Alex Bogusky and John Bielenberg, have launched a new social entrepreneurship platform called <a href=\"http://www.good.is/post/alex-bogusky-john-bielenberg-team-up-to-solve-social-problems-and-make-bamboo-bikes/\" target=\"_blank\">COMMON</a> that is part incubator and part creative community that enables collaboration to find better solutions to pressing social problems.\r\n\r\nBogusky, who transformed <a href=\"http://www.cpbgroup.com/#/\" target=\"_blank\">Crispin, Porter, Bogusky</a> into a creative powerhouse, Rob Schuham, former head of the marketing agency <a href=\"http://www.action-marketing-group.com/\" target=\"_blank\">AMG</a> and think tank <a href=\"http://undercurrent.com/\" target=\"_blank\">Undercurrent</a>, and Bielenberg who led the global design collective <a href=\"http://www.projectmlab.com/\" target=\"_blank\">Project M</a>, share the goal of creating companies whose concepts, execution and core values better serve the interests of more people and promote wider prosperity.\r\n\r\nTheir first initiative is  the <a href=\"http://www.bicyclelaboratory.org/index.php?/alabamboo/\" target=\"_blank\">Alabamboo</a><a href=\"http://www.bicyclelaboratory.org/index.php?/alabamboo/\" target=\"_blank\"> Bike Lab</a> project started by Project M as Common Cycles designed to create affordable transportation and employment opportunities but the intention is to expand the COMMON brand across multiple product categories and industries through the inspiration and ingenuity of a community of creative entrepreneurs.\r\n\r\nWhether its the launch of the <a href=\"http://www.good.is/post/alex-bogusky-john-bielenberg-team-up-to-solve-social-problems-and-make-bamboo-bikes/\" target=\"_blank\">COMMON brand</a>, crowd-funded and purposeful ad platforms such as <a href=\"http://simonmainwaring.com/optimism/using-social-media-to-mobilize-millenials/\" target=\"_blank\">Loudsauce</a>, or technological and entrepreneurial support groups like <a href=\"http://simonmainwaring.com/optimism/using-social-media-to-mobilize-millenials/\" target=\"_blank\">Pando</a><a href=\"http://simonmainwaring.com/optimism/using-social-media-to-mobilize-millenials/\" target=\"_blank\"> Projects</a>, each is a new expression of the desire for a new relationship between brands and consumers.\r\n\r\nEach is an expression of <a href=\"http://wefirstbook.com/\" target=\"_blank\">We First capitalism</a> that recognizes that we are all part of a mutually dependent globally community whose best interests are served by also serving the needs of others. It is only through such an expanded definition of self-interest that we can remake our world, redress the damage done in the past and hope to leave a healthier planet for the next generation.\r\n\r\nDo you believe that business can evolve to better serve the interests of others? Or must it be a restart if we hope to build a better future?','Social entrepreneurship and the Common brand','','inherit','open','open','','119-revision-14','','','2011-02-02 04:37:31','2011-02-02 04:37:31','',119,'http://wefirstbranding.com/119-revision-14',0,'revision','',0),(138,1,'2011-02-10 18:53:27','2011-02-10 18:53:27','<strong>Cannes Advertising Festival</strong>	<span style=\"padding-left: 20px;\">Gold</span> 		\r\n<strong>Cannes Advertising Festival</strong>	<span style=\"padding-left: 20px;\">Gold 	</span> 		\r\n<strong>Cannes Advertising Festival</strong>	<span style=\"padding-left: 20px;\">Silver </span> 			\r\n<strong>Cannes Advertising Festival</strong>	<span style=\"padding-left: 20px;\">Bronze</span> 			\r\n<strong>Cannes Advertising Festival</strong>	<span style=\"padding-left: 20px;\">Bronze</span> 			\r\n<strong>Cannes Advertising Festival</strong>	<span style=\"padding-left: 20px;\">Finalist</span> 			\r\n<strong>Cannes Advertising Festival</strong>	<span style=\"padding-left: 20px;\">Finalist</span> 			\r\n<strong>Cannes Advertising Festival</strong>	<span style=\"padding-left: 20px;\">Finalist</span> 			\r\n\r\n<strong>One Show</strong>				<span style=\"padding-left: 20px;\">Gold</span> \r\n<strong>One Show</strong>				<span style=\"padding-left: 20px;\">Gold</span>		\r\n<strong>One Show</strong> 				<span style=\"padding-left: 20px;\">Silver</span>		\r\n<strong>One Show</strong>				<span style=\"padding-left: 20px;\">Merit	</span>	\r\n<strong>One Show</strong>				<span style=\"padding-left: 20px;\">Merit</span>				\r\n<strong>One Show</strong>				<span style=\"padding-left: 20px;\">Merit	</span>			\r\n<strong>One Show</strong>				<span style=\"padding-left: 20px;\">Merit	</span>			\r\n<strong>One Show</strong>				<span style=\"padding-left: 20px;\">Merit	</span>			\r\n<strong>One Show</strong>				<span style=\"padding-left: 20px;\">Merit	</span>			\r\n<strong>One Show</strong>				<span style=\"padding-left: 20px;\">Merit	</span>			 \r\n<strong>One Show</strong>				<span style=\"padding-left: 20px;\">Merit	</span>			 \r\n<strong>One Show</strong>				<span style=\"padding-left: 20px;\">Merit	</span>			\r\n<strong>One Show</strong>				<span style=\"padding-left: 20px;\">Merit	</span>			\r\n<strong>One Show</strong>				<span style=\"padding-left: 20px;\">Merit	</span>			\r\n<strong>One Show</strong>				<span style=\"padding-left: 20px;\">Merit	</span>			\r\n<strong>One Show</strong>				<span style=\"padding-left: 20px;\">Merit	</span>		\r\n<strong>One Show</strong>				<span style=\"padding-left: 20px;\">Merit	</span>				\r\n\r\n<strong>British Design & Art Direction</strong>	Silver Nomination	\r\n<strong>British Design & Art Direction</strong>	Inclusion		\r\n<strong>British Design & Art Direction</strong>	Inclusion		\r\n\r\n\r\n<strong>Communication Arts</strong>		Inclusion		\r\n<strong>Communication Arts</strong>		Inclusion		\r\n<strong>Communication Arts</strong>		Inclusion		\r\n<strong>Communication Arts</strong>		Inclusion		\r\n<strong>Communication Arts</strong>		Inclusion		\r\n\r\n<strong>Kelly Award (US)</strong>			Gold	\r\n<strong>Kelly Award (US)</strong>			Finalist			\r\n<strong>Kelly Award (US)</strong>			Finalist	\r\n\r\n<strong>AICP</strong>					Winner	\r\n<strong>AICP</strong>					Winner	\r\n<strong>AICP</strong>					Winner	\r\n		\r\n<strong>British Television (BTAA)</strong>	Diploma		\r\n\r\n<strong>New York Art Directors</strong>		Gold			\r\n<strong>New York Art Directors</strong>		Gold			\r\n<strong>New York Art Directors</strong>		Finalist			\r\n<strong>New York Art Directors</strong>		Finalist			\r\n\r\n<strong>Clio (US)</strong>				Bronze			\r\n<strong>Clio	</strong>				Finalist	\r\n		\r\n<strong>Andy Awards (US)</strong>		Gold			\r\n<strong>Andy Awards (US)</strong>		Gold			\r\n\r\n<strong>London International</strong>		Gold			\r\n<strong>London International</strong>		Finalist	\r\n		\r\n<strong>Belding Awards (US)	</strong>	Winner			\r\n\r\n<strong>AWARD (Australia)</strong>		Bronze			\r\n<strong>AWARD</strong>			Bronze			\r\n<strong>AWARD</strong>				Bronze			\r\n<strong>AWARD</strong>			Finalist			\r\n<strong>AWARD</strong>				Finalist			\r\n<strong>AWARD</strong>		Finalist			\r\n<strong>AWARD</strong>				Finalist			\r\n<strong>AWARD</strong>				Finalist			\r\n<strong>AWARD</strong>				Finalist			\r\n<strong>AWARD</strong>				Finalist			\r\n<strong>AWARD</strong>				Finalist			\r\n<strong>AWARD</strong>				Finalist','Awards','','publish','open','open','','awards','','','2011-02-10 18:53:27','2011-02-10 18:53:27','',0,'http://wefirstbranding.com',0,'page','',0),(140,1,'2011-02-10 18:54:20','2011-02-10 18:54:20','<div style=\"float: right;\"><img style=\"padding: 0px 0px 10px 10px; float: right;\" src=\"/wp-content/themes/wefirst/images/simon-mainwaring-bio.jpg\" alt=\"Simon Mainwaring\" /></div>\r\nSimon Mainwaring is the founder of We First, a social branding firm helping brands build communities, profit and positive impact. We First’s services include strategic and creative brand consulting, as well as online, mobile and live training events that enable corporations, social enterprises and non-profits to be effective storytellers, community-builders and marketers using social technologies, tools and media.\r\n\r\nSimon is a member of the Sustainable Brands Advisory Board, the Advisory Board of the Center for Public Diplomacy at the USC Annenberg School, and a Fellow of the Royal Society of Arts in London. He contributes to Fast Company, Forbes, Huffington Post, Mashable, and GOOD Magazine on branding and social technology.\r\n\r\nSimon’s first book, We First: How brands and consumers use social media to build a better world (Palgrave Macmillan) is a New York Times, Wall Street Journal, and Amazon bestseller. It was named an Amazon Top Ten Business Book for 2011, 800CEORead Top Five Marketing Book for 2011, and strategy+business named it the Best Business Marketing Book of 2011. It has been translated into Russian, Chinese, Taiwanese and Korean.\r\n\r\nSimon was included in Trust Across America’s, ‘Top 100 Thought Leaders in Trustworthy Business Behavior for 2012.’ He has been featured in Advertising Age, Adweek, Huffington Post, Inc Magazine, Fast Company, GOOD Magazine, and Mashable, as well as appearing on the Business News Network, CBS, CBC, BNet and Harpo Radio.\r\n\r\nSimon is a sought after international speaker with engagements including the Cannes International Advertising Festival, Royal Society of Arts, SXSW, TEDxSF, National Speakers Association, as well as brands such as Google, Coca-Cola, General Motors, Gucci, Patagonia and the Bill and Melinda Gates Foundation. He was voted a Top 5 Marketing Speaker for 2012 by speaking.com\r\n\r\nPrior to starting We First, Simon was an award-winning Nike creative writer at Wieden &amp; Kennedy and worldwide creative director for Motorola at Ogilvy, as well as consulting on dozens of Fortune 500 brands for leading advertising, production, digital and social media companies. He has received over sixty international creative awards at the Cannes Advertising Festival, the One Show (U.S.), the Kelly Awards (U.S) and the British Design &amp; Art Direction Awards, among others.\r\n\r\nSimon studied Law and Fine Arts (1st Class Honors) at St. Paul’s College in Sydney University and lives in Los Angeles. His blog is <a href=\"http://www.simonmainwaring.com\" target=\"_blank\">simonmainwaring.com</a> and he tweets <a href=\"https://twitter.com/simonmainwaring\" target=\"_blank\">@simonmainwaring</a>.\r\n\r\n&nbsp;\r\n<p style=\"text-align: center;\"><a href=\"http://socialbrandingblueprint.com/corporate/\"><img class=\"wp-image-471 alignleft\" title=\"WF_Banner_TrainingKit_3\" src=\"http://wefirstbranding.com/wp-content/uploads/2011/02/WF_Banner_TrainingKit_3-1024x227.jpg\" alt=\"\" width=\"634\" height=\"140\" /></a></p>\r\n<p style=\"text-align: center;\"></p>','Bio','','publish','open','open','','bio','','','2013-10-08 21:50:36','2013-10-08 21:50:36','',0,'http://wefirstbranding.com',0,'page','',0),(141,1,'2011-02-10 18:54:03','2011-02-10 18:54:03','','Bio','','inherit','open','open','','140-revision','','','2011-02-10 18:54:03','2011-02-10 18:54:03','',140,'http://wefirstbranding.com/140-revision',0,'revision','',0),(297,1,'2011-02-11 20:02:06','2011-02-11 20:02:06','A respected author, influential blogger and international speaker, Simon is considered one of the world’s foremost experts on branding and social media. He offers corporate executives, top brands and non-profit leaders critical insights into how to capitalize on social media to build brand communities, profits and positive impact.\r\n\r\nSimon is master at distilling complex ideas down into simple, memorable communications, and at engaging an audience on a powerful, emotional level. His unique combination of spontaneity, disarming humor, and seriousness of purpose ensures that each engagement leaves his audiences enlightened, inspired and wanting more.\r\n<div style=\"text-align: center;\">\r\n\r\n<strong><span class=\"red\">For bookings please contact Theresa Brown at William Morris Endeavor:</span></strong>\r\nPhone: <span class=\"red\">+1 212-903-1194</span>\r\nEmail:<a href=\"mailto:contact@wefirstbranding.com\"> Tjb@wmeentertainment.com</a>\r\n\r\n</div>\r\n<div style=\"text-align: center;\"><a class=\"popup\" href=\"http://www.youtube.com/v/HhuurliyIoA?fs=1&amp;hl=en_US\"><img src=\"wp-content/themes/wefirst/images/speaking-video.png\" alt=\"Simon Mainwaring Introduction\" /></a></div>','Speaking','','inherit','open','open','','181-revision-4','','','2011-02-11 20:02:06','2011-02-11 20:02:06','',181,'http://wefirstbranding.com/181-revision-4',0,'revision','',0),(276,1,'2011-08-07 18:17:10','2011-08-07 18:17:10','<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />Simon was a recent speaker at our Gucci Group Conference. He was extremely engaging, thought provoking and distilled complex ideas down into simple but powerful communications. The participants left inspired with clear insights into how to relate he shared to their business. I would highly recommend him as a transformative keynote speaker.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Karen Lombardi, Executive Vice President Global Human Resources, Gucci Group</span></strong>\r\n\r\n<strong><span style=\"font-weight: normal;\"><img src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />We recently invited Simon to speak to our marketing, communications and agency partners. His deep brand experience and social media insight made him a credible speaker. He kept the group engaged in the conversation. Like all good storytellers, there are memorable lessons wrapped in interesting examples.<img src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" /></span></strong>\r\n<strong><span class=\"red\">Mary Henige, Director, Social Media &amp; Digital Communications, General Motors Company</span></strong>\r\n\r\n<img src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />If your company is interested in keeping ahead of the new wave of customer engagement that is now powered by the new tools of social media-- and who isn\'t?--you should also be interested in engaging Simon Mainwaring to show you how to do it.<img src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Rick Ridgeway, VP Environmental Initiatives, Patagonia</span></strong>\r\n\r\n<span class=\"red\"><img src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" /></span>Simon is fluent on subjects that most marketers and advertising people have only just started thinking about. He\'s got genuinely new things to say on the role of brands, the role of marketing and the role of citizens and consumers in shaping a progressive business agenda.  He was brilliant at YouTube\'s \"Good Work\" seminar in Cannes this year.  He\'s someone who can help you do a power of good.<img src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Craig Davis, Co-Chairman & Chief Creative Officer, Publicis Mojo</span></strong>\r\n\r\n<img src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />Generous. Gifted. Gracious. Three traits I admire most about Simon. Generous with his time and attention. Gifted in his understanding and delivery of an important message. And gracious about sharing his talents and ideals. I heard Simon speak at a Summit, we connected and not long after, I asked him to moderate a panel designed to showcase \'Brands Gone Social.\' He created the most wonderfully engaging environment, from his thoughtful introduction to expertly researched questions and points about each participant. He is truly inspirational in how he embodies new ways of doing business that create positive social impact.<img src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Emily, Crume, Senior Account Executive, Digg</span></strong>\r\n\r\n<img src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />Simon spoke recently at a 313Digital Knowledge Event, sharing insights and how agencies and clients can transform their brands.  It was a very diverse audience, ranging from pure social media enthusiasts to creative agencies to automotive clients; yet each person was able to connect and relate to Simon, and takeaway new thoughts and ideas.  I hope to welcome him back to Detroit soon!\r\n<strong><span class=\"red\">Lisa Gilpin, 313Digital President &amp; Social Media Strategist, Weber Shandwick</span></strong>\r\n\r\n<img src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />We host more than 100 speakers a year, and Simon is among the best.  He’s informative, stimulating, and engaging.  Each person in the audience is exposed to new and big ideas, and is more importantly moved to act.  His message is great for competitors, innovators, and do-gooders in the marketplace and the world.<img src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Michael P. Davidson, CEO, Gen Next</span></strong>\r\n\r\n<img src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" /> Simon Mainwaring  was inspiring and dynamic when he spoke at my Digital Social Media  Workshop. His knowledge and engaging speaking style simply lit my  students on fire. More importantly, he engaged in thoughtful dialogue  that was both empowering and challenging.  I watched as Simon’s passion  inspired theirs, minds firing with new ideas, and I saw future thought  leaders being born right in front of my eyes.  Magical!<img src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Carol Quinn, Adjunct Professor, USC Annenberg School for Communications and Journalism</span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />Simon just doesn\'t come in content to talk and shake a few hands. Instead, he brings a full arsenal of smart concepts, compelling presentations, and a full-on, no-holds-barred generosity that is as authentic as it comes. He captured the hearts and minds of our students and faculty with insights on social media, creativity in a changing profession, and the new agency mindset that honors bravery and innovation. Wonderful to witness. Bravo, Simon!<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Professor Debra Morrison, School of Journalism and Communication\r\nUniversity of Oregon</span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />Simon enthralled and inspired our Australian audience during his workshop on \'How non-profits think like for Profits,’ at ConnectNow in Sydney. Simon also participated on the panel session at the conference along side Gary Vaynerchuk, Brian Solis, Tara Hunt and Debs Schultz among others. Simon\'s contribution brought a balanced perspective and understanding and empathy of the challenges social change brands have to face when integrating new media. I have never seen an event with satisfaction scores so uniformly high. From government and corporate groups, to rowdy social mediarati, agencies, charities, bloggers and SMEs, Simon has the gift of making complex stories concise and memorable, and delivers with energy, humor and insight. Forget about the ‘guru’ tag, Simon is the consummate communicator embracing social media and innovation and putting it to best practice. I look forward to having Simon back as keynote speaker at our next event.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Siobahn Bulfin, Executive Producer, Connect Now Conference, Sydney</span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />I have had the pleasure of seeing Simon speak on several occasions. Each time he has not only engaged and fired the minds of the audience but also connected with them on a personal, emotional level. This makes Simon one of those rare breed that can communicate complex, transformative ideas in a way that motivates people to change behavior through the power of ideas. In his case, this is good news for us as he is uniquely positioned at the intersection of commerce, technology and social change. As a conference organizer and speaker myself, I could not recommend Simon more highly as a keynote speaker. Both his vision and presentation leave everyone in the room challenged, inspired and motivated.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Ken Rutkowski, founder Media Entertainment Technology Alliance, Los Angeles</span></strong>\r\n\r\n<img src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />I run a networking group of famous speakers and Simon Mainwaring\'s message of We First, and building community is a powerful message and one I would encourage you to share with your customers, prospects, and strategic partners.<img src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Larry Benet, CEO of Speaker and Author Networking Group</span></strong>\r\n\r\n<img src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />We host more than 100 speakers a year, and Simon is among the best.  He’s informative, stimulating, and engaging.  Each person in the audience is exposed to new and big ideas, and is more importantly moved to act.  His message is great for competitors, innovators, and do-gooders in the marketplace and the world.<img src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Michael P. Davidson, CEO, Gen Next</span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />Simon Mainwaring is a gift to an audience that wants to understand \'the high ground\' of brands and advertising.  His warmth and clear insights brought the advertising and marketing session to life at this year\'s Images and Voices of Hope annual World Summit on \'Inspiring Media in an Open Source World\'.  He enlarged the notion of corporate self-interest in ways that engaged the whole room and started the most dynamic conversations of the Summit.  Many cited his session as their favorite of the weekend.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Judy Rodgers, Executive Director, Images &amp; Voices of Hope</span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />As the co-producer of the recent Cool Social Gravity Summit held at Brandman University in Irvine earlier this month, we were very pleased and honored to welcome Simon Mainwaring to deliver the Opening Keynote.  From the moment he began, his energy, passion, and vision were evident to everyone. Comments came pouring in after the conference and included: “I was riveted by Simon\'s speech and I’m so excited to put social media marketing to work”; “…it was by far one of the best social media for social good talks I\'ve heard.” <img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Professor Beverly Macy, Co-Producer, Cool Gravity Summit</span></strong>','Speaking Testimonials','','inherit','open','open','','183-revision-18','','','2011-08-07 18:17:10','2011-08-07 18:17:10','',183,'http://wefirstbranding.com/183-revision-18',0,'revision','',0),(211,1,'2011-04-17 23:06:37','2011-04-17 23:06:37','<div style=\"float: right;\"><img style=\"padding: 0px 0px 10px 10px; float: right;\" src=\"/wp-content/themes/wefirst/images/simon-mainwaring-bio.jpg\" alt=\"Simon Mainwaring\" /></div>\r\nSimon Mainwaring is founder of We First, a social branding consulting firm that helps companies use social media to build communities, profits and positive social impact.\r\n\r\nAn award-winning advertising creative director, influential blogger and international speaker, he is a member of the General Mills Digital Advisory Board, the Advisory Board of the Center for Public Diplomacy at the USC Annenberg School, Ad Age’s Power150 and is an Expert Blogger for Fast Company. In 2010 he was a guest of the Brookings Institute at the US-Islamic World Forum in Doha as part of their New Media working group and a speaker at the 2010 Cannes International Advertising Festival.\r\n\r\nJune 2011 will see the release of Simon’s first book, entitled We First, which presents a new vision for the role of the private sector. An answer to Bill Gate’s “Creative Capitalism” challenge, it lays out a practical and actionable plan for how brands and consumers use social media to create a partnership that provides sustained prosperity for business and our world.\r\n\r\nPrior to launching We First, Simon worked at many of the world’s top creative advertising agencies in Asia, Europe and the U.S. including Wieden &amp; Kennedy, Portland, on Nike and as Worldwide Creative Director for Motorola at Ogilvy, Los Angeles. His brand experience stretches across almost all product and service categories ranging from the U.S. launch of all three generations of the Toyota Prius to the Entertainment Industry Foundation’s National Service Initiative to the Olympics and World Cup.\r\n\r\nSimon has received over sixty international awards at the Cannes Advertising Festival, the One Show (U.S.) and the British Design &amp; Art Direction Awards, among others. His work is featured in ‘Cutting Edge Advertising’ by Jim Aitchison, ‘The Best Advertising of the Decade’ by Campaign Brief, ‘How to Write Great Copy’ by Dominic Gettins, and ‘Pure Process” by Prof. Glenn Griffin and Deborah Morrison, as well as Lurzer’s Archive, The One Club and Communications Arts Magazines.\r\n\r\nHe studied Law and Fine Arts (1st Class Honors) at Sydney University, lives in Los Angeles, blogs at <a href=\"http://www.simonmainwaring.com/\" target=\"_blank\">www.simonmainwaring.com</a> and tweets <a href=\"http://www.twitter.com/simonmainwaring.com\" target=\"_blank\">@simonmainwaring</a>\r\n<h2 class=\"subheader_2\">On a personal note:</h2>\r\nI studied law and Fine Arts in Australia but opted for advertising simply for the creative freedom. I surf really badly, wish I played my guitar more and couldn’t cook to save my life. I’ve been an artist, lawyer, and writer but love most the agility of thinking that comes from deep diving into different careers and disciplines.\r\n\r\nI have two daughters who laugh hardest when I hurt myself, who leave me breathless when they do trapeze, and who fill my days with pride and joy. I have an Egyptian wife, Australian father, Hungarian mother, and American and Australian daughters, so my family is truly a mixed bag.\r\n\r\nI still struggle to keep a healthy balance between work and family (damn you social media!) but shy away from staff jobs so I could spend more time with my kids before they start thinking I’m completely uncool. (Is that 12 or 13?)\r\n\r\nI am passionate about using my skills to make the world a better place for my kids and believe that brands and consumers have a big role to play. So far it has all been an amazing journey with some hard won lessons and I’m constantly amazed at the number of smart and talented people trying to do meaningful work. Thanks for the support and interest.','Bio','','inherit','open','open','','140-revision-3','','','2011-04-17 23:06:37','2011-04-17 23:06:37','',140,'http://wefirstbranding.com/140-revision-3',0,'revision','',0),(143,1,'2011-01-20 15:39:43','2011-01-20 15:39:43','<h2>What is We First?</h2>\r\nWe First is a new way of looking at the world authored by Simon Mainwaring. It’s a personal and professional response to a sea of fears that surround us everyday. Some of those fears are about the state of the world 											including:\r\n<ul class=\"book\">\r\n	<li class=\"dot\">The U.S. economy is in trouble and it’s not getting better.</li>\r\n	<li class=\"dot\">The middle class in America is shrinking as people continue to lose their homes, jobs and hopes for the future.</li>\r\n	<li class=\"dot\">Millions of people, including children, die needlessly in the Third World every day.</li>\r\n	<li class=\"dot\">It doesn’t seem like government and philanthropy alone can fix it.</li>\r\n</ul>\r\nOther fears are about the changing business world and the impact of technology including:\r\n<ul class=\"book\">\r\n	<li class=\"dot\">How do we use social media and make money from it?</li>\r\n	<li class=\"dot\">Technology is changing so fast.  How do we keep up with it?</li>\r\n	<li class=\"dot\">How will our businesses survive when technology is changing everything so quickly?</li>\r\n	<li class=\"dot\">How do we fix our businesses so it stays relevant and profitable?</li>\r\n</ul>\r\nThese two sets of fears might sound unrelated, but they’re not. Social media connects us in ways that can build businesses and a better world.\r\nIt can unite brands and consumers in a partnership that won’t just fix problems from the past but build a brighter future. It can help big companies and consumers ease the suffering of those on the other side of the world simply by buying and selling our normal wants and needs.\r\n<h2>Why I wrote We First?</h2>\r\nI was inspired to write We First for several reasons. As a father, I had reached an age when I started thinking about the world I would leave behind for my children. As a marketing professional, I was intrigued by how new social media technology would change the industry and our world. As an individual I was struggling to find a purpose to my own life.\r\n\r\nIt was then I read a transcript of a speech Bill Gates gave to the World Economic Forum in 2008. In this speech he challenged the private sector to think of new ways to help the less fortunate because governments and philanthropies can’t do it alone. I was intrigued by the irony of the world’s richest man now being its greatest philanthropist. I felt a responsibility to work on an answer.\r\n\r\nObviously this was a challenging task. I had to learn all I could about emerging technology. I had to understand not just the social crises we face and their causes, but what efforts were being made and why they were insufficient. I had to think my way through the delicate balance between the necessary self-interest of corporations and competing self-interests of consumers that want a better world. I had to come to a conclusion that was practical, actionable and served the different interests of all.\r\n\r\nAfter two years of research We First is the result. It presents a new vision for the practice of capitalism in which brands and consumers partner using social media to create a sustainable pillar of social change. It very consciously lays out why business leaders and consumers must reframe the way they think about their lives in order to avoid the destructive effects of Me First behavior that led to the global economic meltdown in 2008 and the humanitarian crises around the world.\r\n<h2>Questions We First Answers</h2>\r\nAs I wrote We First I realized that social media technology is a great cause for optimism, especially as social networks continue to grow and the web itself becomes increasingly social.\r\nSo with the goal of a sustainable practice of capitalism in mind, We First lays out a very practical, step-by-step plan for brands and consumers that explains the following:\r\n<ol>\r\n	<li>How do we shift our thinking and behavior to better serve the interests of others and ourselves?</li>\r\n	<li>Why should brands and consumers work together and how do they do it?</li>\r\n	<li>How can companies make money from social media by building communities that increase profits?</li>\r\n	<li>How can consumers think and act in ways that is good for them and the planet?</li>\r\n	<li>How do we buy and sell to build a better world for our kids?</li>\r\n	<li>How do we build a system that creates sustainable change?</li>\r\n</ol>\r\nThe answers to these questions are both an exciting opportunity and important responsibility. We can make things better and it can start right now. <a title=\"Pre-order your copy of We First\" href=\"/checkout\">Pre-order your copy of We First</a> to find out the role you can play and the benefits all of us enjoy.','Book','','inherit','open','open','','98-revision-4','','','2011-01-20 15:39:43','2011-01-20 15:39:43','',98,'http://wefirstbranding.com/98-revision-4',0,'revision','',0),(144,1,'2011-02-10 18:55:04','2011-02-10 18:55:04','<h2>What is We First?</h2>\r\nWe First is a new way of looking at the world authored by <a href=\"/bio\" title=\"Biography of Simon Mainwaring\">Simon Mainwaring.</a> It’s a personal and professional response to a sea of fears that surround us everyday. Some of those fears are about the state of the world 											including:\r\n<ul class=\"book\">\r\n	<li class=\"dot\">The U.S. economy is in trouble and it’s not getting better.</li>\r\n	<li class=\"dot\">The middle class in America is shrinking as people continue to lose their homes, jobs and hopes for the future.</li>\r\n	<li class=\"dot\">Millions of people, including children, die needlessly in the Third World every day.</li>\r\n	<li class=\"dot\">It doesn’t seem like government and philanthropy alone can fix it.</li>\r\n</ul>\r\nOther fears are about the changing business world and the impact of technology including:\r\n<ul class=\"book\">\r\n	<li class=\"dot\">How do we use social media and make money from it?</li>\r\n	<li class=\"dot\">Technology is changing so fast.  How do we keep up with it?</li>\r\n	<li class=\"dot\">How will our businesses survive when technology is changing everything so quickly?</li>\r\n	<li class=\"dot\">How do we fix our businesses so it stays relevant and profitable?</li>\r\n</ul>\r\nThese two sets of fears might sound unrelated, but they’re not. Social media connects us in ways that can build businesses and a better world.\r\nIt can unite brands and consumers in a partnership that won’t just fix problems from the past but build a brighter future. It can help big companies and consumers ease the suffering of those on the other side of the world simply by buying and selling our normal wants and needs.\r\n<h2>Why I wrote We First?</h2>\r\nI was inspired to write We First for several reasons. As a father, I had reached an age when I started thinking about the world I would leave behind for my children. As a marketing professional, I was intrigued by how new social media technology would change the industry and our world. As an individual I was struggling to find a purpose to my own life.\r\n\r\nIt was then I read a transcript of a speech Bill Gates gave to the World Economic Forum in 2008. In this speech he challenged the private sector to think of new ways to help the less fortunate because governments and philanthropies can’t do it alone. I was intrigued by the irony of the world’s richest man now being its greatest philanthropist. I felt a responsibility to work on an answer.\r\n\r\nObviously this was a challenging task. I had to learn all I could about emerging technology. I had to understand not just the social crises we face and their causes, but what efforts were being made and why they were insufficient. I had to think my way through the delicate balance between the necessary self-interest of corporations and competing self-interests of consumers that want a better world. I had to come to a conclusion that was practical, actionable and served the different interests of all.\r\n\r\nAfter two years of research We First is the result. It presents a new vision for the practice of capitalism in which brands and consumers partner using social media to create a sustainable pillar of social change. It very consciously lays out why business leaders and consumers must reframe the way they think about their lives in order to avoid the destructive effects of Me First behavior that led to the global economic meltdown in 2008 and the humanitarian crises around the world.\r\n<h2>Questions We First Answers</h2>\r\nAs I wrote We First I realized that social media technology is a great cause for optimism, especially as social networks continue to grow and the web itself becomes increasingly social.\r\nSo with the goal of a sustainable practice of capitalism in mind, We First lays out a very practical, step-by-step plan for brands and consumers that explains the following:\r\n<ol>\r\n	<li>How do we shift our thinking and behavior to better serve the interests of others and ourselves?</li>\r\n	<li>Why should brands and consumers work together and how do they do it?</li>\r\n	<li>How can companies make money from social media by building communities that increase profits?</li>\r\n	<li>How can consumers think and act in ways that is good for them and the planet?</li>\r\n	<li>How do we buy and sell to build a better world for our kids?</li>\r\n	<li>How do we build a system that creates sustainable change?</li>\r\n</ol>\r\nThe answers to these questions are both an exciting opportunity and important responsibility. We can make things better and it can start right now. <a title=\"Pre-order your copy of We First\" href=\"/checkout\">Pre-order your copy of We First</a> to find out the role you can play and the benefits all of us enjoy.\r\n\r\n<h2>Table of Contents</h2>\r\n<p><strong>Prologue</strong>\r\n<strong>Chapter 1:</strong> Transforming the Engine of Capitalism \r\n<strong>Chapter 2:</strong> Redefining Self-Interest from Me First to We First \r\n<strong>Chapter 3: </strong>The Future of Profit is Purpose \r\n<strong>Chapter 4: </strong>Creating Sustainable Capitalism in Five Ways \r\n<strong>Chapter 5: </strong>Instilling We First Values into Capitalism \r\n<strong>Chapter 6: </strong>Why the World Needs a Responsible Private Sector \r\n<strong>Chapter 7: </strong>How Brands Build Their Business and a Better World \r\n<strong>Chapter 8: </strong>How Consumers Build Responsible Brands and a Better World \r\n<strong>Chapter 9: </strong>How Contributory Consumption Creates Sustainable Social Change \r\n<strong>Chapter 10: </strong>The Global Brand Initiative: The Future of the Private Sector Epilogue\r\n<strong>Epilogue</strong></p>','Book','','inherit','open','open','','98-revision-5','','','2011-02-10 18:55:04','2011-02-10 18:55:04','',98,'http://wefirstbranding.com/98-revision-5',0,'revision','',0),(145,1,'2011-02-10 18:58:29','2011-02-10 18:58:29','As founder of We First, <a href=\"http://en.wikipedia.org/wiki/Simon_Mainwaring\" target=\"_blank\">Simon Mainwaring</a> brings over fifteen years of world-class advertising expertise to bear on each project. His brand experience stretches across almost all product and service categories ranging from the U.S. launch of all three generations of the Toyota Prius to the Entertainment Industry Foundation’s National Service Initiative to the Olympics and World Cup for Nike. Prior to founding We First, Simon created marketing campaigns for following brands during his career:\r\n\r\n<strong>Sport:</strong>\r\nNike, Adidas, Converse, Callaway Golf, Philadelphia Eagles, Brine\r\n\r\n<strong>Automotive: </strong>\r\nToyota, Lexus, Hyundai, Ford, Mercedes, Nissan, Lincoln, Acura, Infiniti, Buick, Jaguar, Volvo, Kia, Range Rover\r\n\r\n<strong>Media: </strong>\r\nNew York Times, truTV, ABC, XM Satellite, DirecTV\r\n\r\n<strong>Alcohol/Beverages: </strong>\r\nMoet Chandon, Bud Light, Absolut, Red Bull, Chivas Regal, Miller Genuine Draft, Remy Martin, Level One, Cazadores, Diet Coke, Dr. Pepper\r\n\r\n<strong>Financial/Insurance: </strong>\r\nVisa, Citibank, HSBC, ING Direct, Charles Schwab, Discover Card, Nationwide Insurance, Mercury Insurance\r\n\r\n<strong>Hospitality/Luxury: </strong>\r\nRitz Carlton, Marriot Hotels, Holiday Inn, Hotels.com, Mohegan Sun, Expedia, Rolex\r\n\r\n<strong>Retail: </strong>\r\nSony, McDonalds. Carl’s Jr., Enfamil, Wheat Thins, Altoids, Countess Mara\r\n\r\n<strong>Cause: </strong>\r\nEntertainment Industry Foundation, ONE.org, Project Peace on Earth\r\n\r\n<strong>Technology:</strong>\r\nGE, Intel\r\n\r\n<strong>Telecommunications: </strong>\r\nVodaphone, Telstra\r\n\r\n<strong>Pharmaceutical: </strong>\r\nCVS\r\n<h2 class=\"subheader_2\">Case Studies</h2>\r\n<strong>Client: </strong>Saatchi &amp; Saatchi Los, Angeles\r\n<strong>Project: </strong>3rd Generation Toyota Prius\r\n<strong>Role: </strong>Freelance ACD\r\n<div style=\"float: left;\"><img style=\"padding: 0px 10px 10px 0px; float: left;\" src=\"/wp-content/themes/wefirst/images/toyota-prius.jpg\" alt=\"Toyota Prius\" width=\"285\" height=\"231\" /></div>\r\nThe launch of the 3rd generation Prius was critical for several reasons. The 2008 global economic meltdown had just begun, Toyota had just posted its first ever operating loss since 1950 and its first major rival, the Honda Insight, was launching three weeks prior to the new Prius.\r\n\r\nWorking as a freelance consultant for Saatchi &amp; Saatchi in Torrance, the assignment was to develop strategy and creativity that would position the Prius at a category-owning advantage while expanding the pre-existing community of loyal Prius owners. The resulting campaign, ‘Harmony Between Man, Nature and Machine’ became a popular hit generating 80,000 pre-orders despite the Recession and prompting Toyota to re-institute overtime at its Tsutsumi factory to keep up with global demand.\r\n\r\nThe team at Saatchi &amp; Saatchi, Los Angeles, together with all its creative partners, executed the campaign in myriad inspired forms including ground-breaking floralscapes, solar-powered wi-fi towers, interactive infographics (in partnership with GOOD Magazine), interactive iPhone apps and games, a Facebook community of over 60,000 fans and a micro-site that featured three twitterstreams discussing green inspiration, charitable giving and the 3rd generation Prius.\r\n\r\n<strong>AICP Awards</strong><span style=\"padding-left: 20px;\">Winner: Production Design</span>\r\n<strong>AICP Awards</strong><span style=\"padding-left: 20px;\">Winner: Music Arrangement</span>\r\n<strong>AICP Awards</strong><span style=\"padding-left: 20px;\">Winner: Production Design</span>\r\n<strong>AICP Awards</strong><span style=\"padding-left: 20px;\">Merit Award</span>\r\n\r\n<strong>Client: </strong>Freeform, Los Angeles\r\n<strong>Project: </strong>Entertainment Industry Foundation National Service Campaign\r\n<strong>Role: </strong>Freelance Creative Director\r\n<div style=\"float: left;\"><img style=\"padding: 0px 10px 10px 0px; float: left;\" src=\"/wp-content/themes/wefirst/images/eif-iparticipate.jpg\" alt=\"EIF iParticipate\" width=\"285\" height=\"231\" /></div>\r\nThe goal of the Entertainment Industry Foundation’s service was to harness the collective power of the entertainment industry to launch a groundbreaking initiative that inspires a new era of service and volunteerism across America.\r\n\r\nWorking as a freelance creative director for Jesse Dylan’s purpose-driven company Freeform, Los Angeles, the assignment was to develop the strategy and creative for a multi-year campaign that showed Americans what could be achieved through service when the country works together. The resulting campaign, ‘iParticipate’ brought together Freeform, Schematic, Katalyst, corporate sponsors (AARP, Medco, United Health Group, Fidelity Investments, Welcome Back Veterans, Major League Baseball), and for the first time in U.S. television history, all four major broadcast networks – ABC, CBS, Fox and NBC – in an unprecedented week-long, television event with more than 100 primetime shows highlighting volunteerism.\r\n\r\nThe campaign was launched in Times Square by Mayor Bloomberg and Ashton Kutcher, and the celebrities featured in the PSA’s included Blythe Danner, Morgan Freeman, Faith Hill, Matthew MacConaughey, Gwyneth Paltrow, Simon Baker and Eva Longoria Parker. ‘iParticipate’ took to the Red Carpet at the Emmy’s while its twitter and Facebook pages drove traffic to its website where visitors entered their zip code to find real-time volunteer opportunities in their area.\r\n\r\n<strong>Client: </strong>Goodby Silverstein &amp; Partners\r\n<strong>Project: </strong>Hyundai Brand Relaunch\r\n<strong>Role: </strong>Freelance Writer\r\n<div style=\"float: left;\"><img style=\"padding: 0px 10px 10px 0px; float: left;\" src=\"/wp-content/themes/wefirst/images/hyundai-relaunch.jpg\" alt=\"Hyundai Relaunch\" width=\"285\" height=\"231\" /></div>\r\nHyundai had suffered a reputation for poor quality vehicles ever since its launch in the U.S. Despite marked improvements in its vehicles, the reputation persisted limiting sales and market share.\r\n\r\nWorking as a freelance consultant for Goodby Silverstein &amp; Partners, San Francisco, the assignment was to overcome this deeply entrenched misperception and re-launch the brand as the quality automaker it now was. The resulting campaign, ‘Think About It’ was a strategic and creative success, inviting new car buyers to identify the issues they cared about most only to discover the Hyundai had addressed them in their vehicles.\r\n\r\nBoth the teaser and brand print campaigns were finalists at the Magazine Publisher’s of America Kelly Awards and the website executed by Goodby Silverstein and Transistor Studios was included in Communication Arts and was an FWA site of the day.\r\n\r\n<strong>MPA Kelly Awards (Teaser)</strong><span style=\"padding-left: 20px;\">Finalist</span>\r\n<strong>MPA Kelly Awards (Brand)</strong><span style=\"padding-left: 20px;\">Finalist</span>\r\n<strong>Communication Arts</strong><span style=\"padding-left: 20px;\">ThinkAboutIt.com</span>\r\n<strong>FWA (Favorite Website Award)</strong><span style=\"padding-left: 20px;\">Site of the Day</span>\r\n\r\n<strong>Client: </strong>JWT, Detroit\r\n<strong>Project: </strong>Brine Lacrosse\r\n<strong>Role: </strong>Freelance Creative Director\r\n<div style=\"float: left;\"><img style=\"padding: 0px 10px 10px 0px; float: left;\" src=\"/wp-content/themes/wefirst/images/bryne-lacrosse.jpg\" alt=\"Bryne Lacrosse\" width=\"285\" height=\"231\" /></div>\r\nDespite being the country’s leading supplier of lacrosse equipment, Brine was regarded as a stayed and conservative brand when compared to rivals such as Warrior.\r\n\r\nWorking as a freelance consultant for JWT, Detroit, and Honest, and limited to a finite budget and tight deadline, the challenge was to inspire young, aggressive players (aged 8-18 years old) to adopt the Brine brand while remaining true to its heritage of teamwork and sportsmanship. The resulting campaign, ‘Join the Tribe’, invited players to the website to create avatars of themselves out of actual Brine equipment. These tribal mask self-portraits could then be uploaded to their iPhones or posted on the Brine community site.\r\n\r\nOver 5000 players took the time to create their own self-styled portraits and to share it with friends. Driving them to site was a TV campaign featuring star lacrosse players and a digital banner campaign in Lacrosse magazine featuring masks created by different athletes.','Case Studies','','publish','open','open','','case-studies','','','2013-10-08 19:35:25','2013-10-08 19:35:25','',0,'http://wefirstbranding.com',0,'page','',0),(146,1,'2011-02-10 18:58:02','2011-02-10 18:58:02','','Case','','inherit','open','open','','145-revision','','','2011-02-10 18:58:02','2011-02-10 18:58:02','',145,'http://wefirstbranding.com/145-revision',0,'revision','',0),(197,1,'2012-07-20 21:50:20','2012-07-20 21:50:20','<h2 class=\"page_subheader2\">Selected 2012 Engagements</h2>\n<strong>Gira-Nextel Congress</strong>\nTopic: \'How SME\'s Use Social Media To Build Their Business\'\nMonterray, Mexico, July 2012\n\n<strong>Transformational Leadership Council</strong>\nKeynote: \'How Purpose Builds your Business and Social Impact\'\nWhistler, July 2012\n\n<strong>Global Impact Institute</strong>\nInaugural Meeting Participation\nLondon, July 2012\n\n<strong>Coca-Cola Sustainability Meeting</strong>\nTopic: \'How to use Social Media to drive Sustainability \'\nAtlanta, July 2012\n\n<strong>Gira-Nextel Congress</strong>\nTopic: \'How SME\'s Use Social Media To Build Their Business\'\nTijuana, Mexico, June 2012\n\n<strong>Gira-Nextel Congress</strong>\nTopic: \'How SME\'s Use Social Media To Build Their Business\'\nLeon, Mexico, June 2012\n\n<strong>Arthur Page Society</strong>\nTopic: \'How Brands Build Reputation Using Social Media \'\nWashington DC, June 2012\n\n<strong>Sustainable Brand \'12</strong>\nKeynote: \'Sustainable Capitalism\'\nSan Diego, June 2012\n\n<strong>Cause Marketing Forum</strong>\nCause Marketing Pitch Off\nChicago, June 2012\n\n<strong>First Data, \'Beyond the Transaction,\' Conference</strong>\nPanel: \"Building Trust through the Purposeful Brand\"\nNew Orleans, May 2012\n\n<strong>We Discover Stories Conference</strong>\nPanel: \"Innovation in Los Angeles\"\nSioux Falls, April 2012\n\n<strong>U.S. State Department/USC \'Experience America\' Ambassadors Breakfast</strong>\nPanel: \"Innovation in Los Angeles\"\nLos Angeles, March 2012\n\n<strong>Ferrazzi Greenlight \'Social Capitalist\' Interview</strong>\nWebinar Keynote: \"Using Social Media to build Employee and Customer Loyalty\"\nLos Angeles, February 2012\n\n<strong>USC Annenberg School of Communication Public Diplomacy Forum</strong>\nKeynote: \"Social media, Multinational Corporations and Global Public Diplomacy\nLos Angeles, February 2012\n\n<strong>We First Social Branding Seminar</strong>\nTwo Day Training Workshop\nLos Angeles, February 2012\n\n<strong>Bo Eason Personal Story Event</strong>\nKeynote: \'Using Social Media to Build your Personal Brand\"\nLos Anegles, January, 2012\n\n<strong>San Diego Ad Club/Common Event</strong>\n<strong> </strong>Keynote: \'The Future of Social Branding\"\nSan Diego, January, 2012\n<h2>Selected 2011 Engagements</h2>\n<strong>Australia Consulate, \"G\'Day Australia\" Event</strong>\nTopic: \'The Socially Connected Brand\"\nLos Angeles, December, 2011\n\n<strong>Bill &amp; Melinda Gates Foundation</strong>\nTopic: \'Using Social Media to Scale Community Engagement\"\nSeattle, December, 2011\n\n<strong>Sustainable Brands Annual Advisory Board Meeting</strong>\nKeynote: \'Building Sustainability through Social Media\"\nTexas, November, 2011\n\n<strong>Coca-Cola CMO Summit</strong>\nPanel: \'Building a Community Brand\'\nLos Angeles, October 2011\n\n<strong>SOCAP International Annual Conference</strong>\nKeynote: \'Social Media and Real-time Customer Care\'\nFlorida, October 2011\n\n<strong>WOMMA Annual Conference</strong>\nKeynote: \'Social Media and Word of Mouth Advertising\'\nLas Vegas, October 2011\n\n<strong>Google</strong>\nAuthors Series\nPalo Alto, October 2011\n\n<strong>Brand Manage Camp</strong>\nTopic: \'Social Branding\'\nLas Vegas, October 2011\n\n<strong>Bo Eason Personal Story Event</strong>\nTopic: \'Personal Branding\'\nLos Angeles, September 2011\n\n<strong>Entrepreneurs Organization</strong>\nTopic: \'Social Branding\'\nSanta Barbara, September 2011\n\n<strong>Legal Marketing Association Conference</strong>\nTopic: \'Law, Lawyers and Social Media\'\nLos Angeles, September 2011\n\n<strong>Social Media Week</strong>\nPanel: \'Social Media and Social Business\'\nLos Angeles, September 2011\n\n<strong>GSMI Social Media Strategies Summit</strong>\nPanel: \'Social Strategies for Social Change\'\nBoston, September 2011\n\n<strong>Mashable Social Good\n</strong>Topic: \'Building a Private Sector Pillar of Social Change\'\nNew York, September 2011\n\n<strong>Images and Voices of Hope World Summit</strong>\nTopic: \'Social Media on the Global Stage\'\nNew York, September 2011\n\n<strong>Kanter Retail Conference</strong>\nKeynote: Social Media and Customer Sales\'\nChicago, September 2011\n\n<strong>Bill &amp; Melinda Gates Foundation</strong>\nTopic: \'Scaling Social Change through the Private Sector\'\nSeattle, September 2011\n\n<strong>Plywood People</strong>\nKeynote: \'Social Innovation\'\nAtlanta, August 2011\n\n<strong>National Speakers Association</strong>\nKeynote: \'How to build a personal brand in the social business marketplace\'\nAnaheim, August 2011\n\n<strong>Royal Society of Arts</strong>\nKeynote: \'From Me First to We First Capitalism\'\nLondon, July 2011\n\n<strong>Utenti Pubblicita Associati (UPA)</strong>\nKeynote: \"The Power of Language in the Social Business Marketplace\'\nMilan, July 2011\n\n<strong>313Digital &amp; Detroit Social Media Club</strong>\nKeynote: \'How Social Media Drives Profit and Positive Impact.\'\nDetroit, June 2011\n\n<strong>General Motors</strong>\nTopic: \"Social branding for social good\"\nDetroit, June 2011\n\n<strong>Cannes International Advertising Festival</strong>\nPanel: \'Good Work: How brands have positive impact\'\nCannes, June 2011\n\n<strong>Media Entertainment Technology Alliance</strong>\nKeynote: \'How Brands and Consumers Use Social Media to Build a Better World\"\nLos Angeles, June 2011\n\n<strong>MUJI Social Summit</strong>\nPanel: \"The Art of the Socially Responsible Brand\"\nNew York, June 2011\n\n<strong>Brown Shoe</strong>\nTopic: \' How Retail Brands use Social Media for Profit and Positive Impact\'\nNew York, June 2011\n\n<strong>TEDxSF</strong>\nTopic: \"ALIVE! Maximum Living as a Human\"\nSan Francisco, June 2011\n\n<strong>Social Media Marketing Machines</strong>\nTopic: How to put Social Media to Work for your Brand\nSan Diego, June 2011\n\n<strong>SANGV</strong>\nPanel: \"Adding Zeros: Scale via Social Media and Mobile\"\nHollywood, Los Angeles\n\n<strong>Conscious Business Network</strong>\nTopic: \"Building a Conscious Business Brand\"\nChicago, May 2011\n\n<strong>Brown Shoe Management Retreat</strong>\nKeynote: \"Using Social Media to Build your Brand Community and Profits\"\nMartha\'s Vineyard, New York\n\n<strong>Patagonia HQ</strong>\nTopic: \"Building a New Brand and Consumer Partnership\"\nVentura, May 2011\n\n<strong><strong>Founder\'s Institute</strong></strong><strong> </strong>\nTopic: \"How to Define your Brand for the Social Business Marketplace\"\nLos Angeles, May 2011\n\n<strong>UCLA Social Media Meetup</strong>\nTopic: \"Creating a Third Pillar of Social Change\"\nLos Angeles, May 2011\n\n<strong>\"Brands Gone Social\" Event</strong>\nPanel Moderator\nLos Angeles, May 2011\n\n<strong>USC Annenberg School of Communication and Journalism</strong>\nTopic: \"Ethics, Social Responsibility &amp; Social Media?\nLos Angeles, May 2011\n\n<strong>Gen Next Forum</strong>\nTopic: \"How social technology can scale social change.\"\nLos Angeles, April 2011\n\n<strong>SXSW</strong>\nBook Reading: \" How social media can remake capitalism and build a better world.\"\nAustin, Texas, April 2011\n\n<strong>Los Angeles Founder\'s Institute</strong>\nTopic: Brand Self-Definition in a shifting marketplace.\"\nLos Angeles, March 2011\n\n<strong>3rd Annual Gravity Summit</strong>\nOpening Keynote, Los Angeles, February, 2011,\nLos Angeles, March 2011\n\n<strong>Media Entertainment Technology Alliance Forum</strong>\nPanel: “Is Social media making the world more unstable?”\nLos Angeles, February 2011\n<h2 class=\"page_subheader2\">Selected 2010 Engagements</h2>\n<strong>Cool Gravity Summit, UCLA</strong>\nKeynote: ‘How brands and consumers use social media to build profit and a better world.’ San Diego, 2010\n\n<strong>Think Social, The Paley Center for Media</strong>\nTopic: ‘Social and Mobile Technologies For Positive Change.’ Los Angeles, October 2010\n\n<strong>Images and Voices of Hope World Summit</strong>\nKeynote: ‘Media as an Agent of Social Change.’ New York, September 2010\n\n<strong>National Collegiate Scouting Association Annual Conference</strong>\nKeynote: ‘How to Use Social Media to Build Brand Communities.’ Chicago, July 2010\n\n<strong>Cannes International Advertising Festival</strong>\nKeynote: ‘New Media: Make or break lessons in today\'s most powerful instrument of change.’ France, June 2010\n\n<strong>Public Forum on Cultural Diplomacy</strong>\nTopic: ‘How Cultural Diplomacy Can Bridge the U. S. &amp; the Middle East.’ Los Angeles, May 2010\n\n<strong>#140 Conference Meet-up</strong>\nTopic: \'Timeless Truths for the Real-Time Web.\' Los Angeles, May 2010\n\n<strong>YPO/EO/NFLPA Conference</strong>\nKeynote: \'Building Profitable Brand Communities through Social Media.\' Chicago, May 2010\n\n<strong>Gucci Group Global Conference</strong>\nKeynote: \'Embracing Uncertainty.\' Miami, April 2010\n\n<strong>ConnectNow Conference</strong>\nTopic: \'How Non-Profits Think and Grow Like For-Profits.\' Sydney, April 2010\n\n<strong>Founder\'s Institute</strong>\nKeynote: \'Naming and Branding.\' Los Angeles, March 2010\n\n<strong>University of Oregon New Media Summit</strong>\nTopic: \'You and the Future of Advertising.\' Oregon, February 2010\n\n<strong>Media Entertainment Technology Alliance (METal International)</strong>\nKeynote: \'Building a Brand Through Social Media.’ Los Angeles, January 2010','Engagements ','','inherit','open','open','','155-autosave','','','2012-07-20 21:50:20','2012-07-20 21:50:20','',155,'http://wefirstbranding.com/155-autosave',0,'revision','',0),(227,1,'2011-05-05 15:36:24','2011-05-05 15:36:24','','Seminar','','inherit','open','open','','226-revision','','','2011-05-05 15:36:24','2011-05-05 15:36:24','',226,'http://wefirstbranding.com/226-revision',0,'revision','',0),(148,1,'2011-01-20 15:40:51','2011-01-20 15:40:51','<div class=\"column_left\">\r\n\r\nAs you’ll discover in my book, <a href=\"/checkout\">We First</a>, I believe that brands must integrate purpose into their profit models and embrace the idea that a portion of every purchase, no matter the product, should contribute towards social change. As such, 10% of all proceeds from the purchases of my book will be donated to the United Nations ‘Girl Up’ Foundation.\r\n\r\nThis decision is both personal and professional. When trying to decide which cause to support for the next 12 months, I thought about what was most meaningful in my life. My two daughters, Aisha aged 11 and Talia aged 8, quickly came to mind.\r\n\r\nI also thought about what I believe is the most powerful way to manifest lasting change where its needed most. I deeply believe that strong girls become the women who are the foundations of our homes, health, communities, growing economies and nations. And that education is the most effective way to build strong bodies and minds, especially in developing nations. Plus my wife was a schoolteacher by trade so the whole family agreed. So that’s why 10% of the proceeds from We First will go to the U.N. ‘Girl Up’ Foundation.\r\n\r\n</div>\r\n<div class=\"column_right\">\r\n\r\nThe <a href=\"http://www.girlup.org/\" target=\"_blank\">‘Girl Up’ Foundation</a> is wonderful for several reasons. Firstly, it is participatory in that it channels the energy and compassion of young American girls (like mine) to help provide the needs of the hardest-to-reach adolescent girls. Secondly, it gives you choices in how to participate, from <a href=\"http://www.girlup.org/donate/\" target=\"_blank\">investing in a girl’s education</a> to <a href=\"http://www.girlup.org/get-involved/events/\" target=\"_blank\">attending events</a> to <a href=\"http://www.globalproblems-globalsolutions.org/site/TR/Events/GU?pg=entry&amp;fr_id=1060\" target=\"_blank\">Girlraising</a> to <a href=\"http://www.girlup.org/get-involved/multimedia.html\" target=\"_blank\">multi-media toolkits</a> to <a href=\"http://store.girlup.org/default.aspx\" target=\"_blank\">cool things you can buy</a>. Thirdly, ‘Girl Up’ has a deeply committed community on <a href=\"http://www.girlup.org/blog/\" target=\"_blank\">their blog</a>, <a href=\"http://www.facebook.com/girlup\" target=\"_blank\">Facebook</a> and <a href=\"http://twitter.com/girlup\" target=\"_blank\">Twitter</a> that I invite you to join.\r\n\r\nAs a father of two girls myself, I know how precious every young girl is. As someone extremely hopeful about a brighter future, I know that being strong, healthy, and educated are critical if we are to get there. Thank you for your support of We First, and please do all you can to help the <a title=\"Help The Girl Up Foundation\" href=\"http://www.girlup.org/\" target=\"_blank\">U.N. ‘Girl Up’ Foundation</a>.\r\n\r\nFrequently asked questions:\r\n<ol>\r\n	<li style=\"padding-bottom: 10px;\"><a href=\"http://www.girlup.org/learn/the-worlds-adolescent-girls.html\" target=\"_blank\">Tell us about the world’s adolescent girls?</a></li>\r\n	<li style=\"padding-bottom: 10px;\"><a href=\"http://www.girlup.org/learn/making-an-impact.html\" target=\"_blank\">How does ‘Girl Up’ make an impact?</a></li>\r\n	<li style=\"padding-bottom: 10px;\"><a href=\"http://www.girlup.org/learn/where-do-your-funds-go.html\" target=\"_blank\">Where do the funds go?</a></li>\r\n	<li style=\"padding-bottom: 10px;\"><a href=\"http://www.girlup.org/learn/why-american-girls.html\" target=\"_blank\">Why American girls?</a></li>\r\n	<li style=\"padding-bottom: 10px;\"><a href=\"http://www.girlup.org/learn/stories/\" target=\"_blank\">Can you show us some success stories?</a></li>\r\n	<li style=\"padding-bottom: 10px;\"><a href=\"&lt;?php echo bloginfo(\'template_directory\'); ?&gt;/assets/Girlafesto.pdf\" target=\"_blank\">How can I download the Girlafesto?</a></li>\r\n</ol>\r\n<span class=\"attribution\">Photos attributions: hdptcar, Orange Tuesday, Jean Marc, Gabor Basch</span>\r\n\r\n</div>','Causes','','inherit','open','open','','40-revision-7','','','2011-01-20 15:40:51','2011-01-20 15:40:51','',40,'http://wefirstbranding.com/40-revision-7',0,'revision','',0),(149,1,'2011-02-10 19:00:03','2011-02-10 19:00:03','We First treats each advertising client as its like-minded partner, whether they are a corporation, advertising agency, production company, design firm, digital shop, purpose-driven firm, social media marketer, non-profit or direct client.\r\n\r\nOver the last 9 years Simon Mainwaring, founder of We First, has worked as a freelance consultant for the following lists of clients.\r\n<h2 class=\"page_subheader3\">Ad Agencies</h2>\r\nWieden &amp; Kennedy\r\nTBWA\\Chiat\\Day\r\nGoodby Silverstein\r\nSaatchi &amp; Saatchi\r\nOgilvy\r\nFallon\r\nKirshenbaum Bond\r\nBBDO\r\nEuro RSCG\r\nPublicis\r\nJWT\r\nDDB\r\nDraft FCB\r\nGrey\r\nYoung &amp; Rubicam\r\nMcCann\r\nDeutsch\r\nDentsu\r\nLeo Burnett\r\nTeam One\r\nTeam Detroit\r\nModernista\r\nAnomaly\r\n72 &amp; Sunny\r\nDavid &amp; Goliath\r\nMcGarry Bowen\r\nTM Advertising\r\nButler Shine\r\nMullen\r\nStandard Time\r\nKastner\r\nRe:vision\r\nToy\r\nMechanica\r\nAcento\r\nMendelsohn Zien\r\n<h2 class=\"page_subheader3\">Direct Clients</h2>\r\nCausecast\r\nFreeform\r\nInterCulture\r\nNike Brand Kitchen\r\nNCSA\r\nIntern Sushi\r\nJim Morrison Beauty\r\nBarbara Lazaroff\r\nAngela Bussio\r\nSocialvest\r\nRoleStar\r\n\r\n<h2 class=\"page_subheader3\">Digital Companies</h2>\r\nCreative Asylum\r\nExopolis\r\nM80\r\nDigital Domain\r\nRazorfish\r\nTroika\r\n<h2 class=\"page_subheader3\">Production Companies</h2>\r\nSaville Productions\r\nForm\r\nGeorge P Johnson\r\nSabotage Films\r\n<h2 class=\"page_subheader3\">Purpose-Driven Companies</h2>\r\nFreeform\r\nInterCulture\r\nSexton Co','Clients','','publish','open','open','','clients','','','2012-03-06 18:33:12','2012-03-06 18:33:12','',0,'http://wefirstbranding.com',0,'page','',0),(150,1,'2011-02-10 18:59:51','2011-02-10 18:59:51','','Clients','','inherit','open','open','','149-revision','','','2011-02-10 18:59:51','2011-02-10 18:59:51','',149,'http://wefirstbranding.com/149-revision',0,'revision','',0),(196,1,'2011-02-10 18:58:29','2011-02-10 18:58:29','As founder of We First, <a href=\"http://en.wikipedia.org/wiki/Simon_Mainwaring\" target=\"_blank\">Simon Mainwaring</a> brings over fifteen years of world-class branding expertise to bear on each project. His brand experience stretches across almost all product and service categories ranging from the U.S. launch of all three generations of the Toyota Prius to the Entertainment Industry Foundation’s National Service Initiative to the Olympics and World Cup for Nike. Prior to founding We First, Simon created marketing campaigns for following brands during his career:\r\n\r\n<strong>Sport:</strong>\r\nNike, Adidas, Converse, Callaway Golf, Philadelphia Eagles, Brine\r\n\r\n<strong>Automotive: </strong>\r\nToyota, Lexus, Hyundai, Ford, Mercedes, Nissan, Lincoln, Acura, Infiniti, Buick, Jaguar, Volvo, Kia, Range Rover\r\n\r\n<strong>Media: </strong>\r\nNew York Times, truTV, ABC, XM Satellite, DirecTV\r\n\r\n<strong>Alcohol/Beverages: </strong>\r\nMoet Chandon, Bud Light, Absolut, Red Bull, Chivas Regal, Miller Genuine Draft, Remy Martin, Level One, Cazadores, Diet Coke, Dr. Pepper\r\n\r\n<strong>Financial/Insurance: </strong>\r\nVisa, Citibank, HSBC, ING Direct, Charles Schwab, Discover Card Nationwide Insurance, Mercury Insurance\r\n\r\n<strong>Hospitality/Luxury: </strong>\r\nRitz Carlton, Marriot Hotels, Holiday Inn, Hotels.com, Mohegan Sun, Expedia, Rolex\r\n\r\n<strong>Retail: </strong>\r\nSony, McDonalds. Carl’s Jr., Enfamil, Wheat Thins, Altoids, Countess Mara\r\n\r\n<strong>Cause: </strong>\r\nEntertainment Industry Foundation, ONE.org, Project Peace on Earth\r\n\r\n<strong>Technology:</strong>\r\nGE, Intel\r\n\r\n<strong>Telecommunications: </strong>\r\nVodaphone, Telstra\r\n\r\n<strong>Pharmaceutical: </strong>\r\nCVS\r\n<h2 class=\"subheader_2\">Case Studies</h2>\r\n<strong>Client: </strong>Saatchi &amp; Saatchi Los, Angeles\r\n<strong>Project: </strong>3rd Generation Toyota Prius\r\n<strong>Role: </strong>Freelance ACD\r\n<div style=\"float: left;\"> <img style=\"padding: 0px 10px 10px 0px; float: left;\" src=\"/wp-content/themes/wefirst/images/toyota-prius.jpg\" alt=\"Toyota Prius\" width=\"285\" height=\"231\" /></div>\r\n<p>The launch of the 3rd generation Prius was critical for several reasons. The 2008 global economic meltdown had just begun, Toyota had just posted its first ever operating loss since 1950 and its first major rival, the Honda Insight, was launching three weeks prior to the new Prius.</p>\r\n\r\nWorking as a freelance consultant for Saatchi &amp; Saatchi in Torrance, the assignment was to develop strategy and creativity that would position the Prius at a category-owning advantage while expanding the pre-existing community of loyal Prius owners. The resulting campaign, ‘Harmony Between Man, Nature and Machine’ became a popular hit generating 80,000 pre-orders despite the Recession and prompting Toyota to re-institute overtime at its Tsutsumi factory to keep up with global demand.\r\n\r\nThe team at Saatchi &amp; Saatchi, Los Angeles, together with all its creative partners, executed the campaign in myriad inspired forms including ground-breaking floralscapes, solar-powered wi-fi towers, interactive infographics (in partnership with GOOD Magazine), interactive iPhone apps and games, a Facebook community of over 60,000 fans and a micro-site that featured three twitterstreams discussing green inspiration, charitable giving and the 3rd generation Prius.\r\n\r\n<strong>AICP Awards</strong><span style=\"padding-left: 20px;\">Winner: Production Design</span>\r\n<strong>AICP Awards</strong><span style=\"padding-left: 20px;\">Winner: Music Arrangement</span>\r\n<strong>AICP Awards</strong><span style=\"padding-left: 20px;\">Winner: Production Design</span>\r\n<strong>AICP Awards</strong><span style=\"padding-left: 20px;\">Merit Award</span>\r\n\r\n<div class=\"sep-line\"></div>\r\n\r\n<strong>Client: </strong>Freeform, Los Angeles\r\n<strong>Project: </strong>Entertainment Industry Foundation National Service Campaign\r\n<strong>Role: </strong>Freelance Creative Director\r\n\r\n<div style=\"float: left;\"> <img style=\"padding: 0px 10px 10px 0px; float: left;\" src=\"/wp-content/themes/wefirst/images/eif-iparticipate.jpg\" alt=\"EIF iParticipate\" width=\"285\" height=\"231\" /></div>\r\n\r\nThe goal of the Entertainment Industry Foundation’s service was to harness the collective power of the entertainment industry to launch a groundbreaking initiative that inspires a new era of service and volunteerism across America.\r\n\r\nWorking as a freelance creative director for Jesse Dylan’s purpose-driven company Freeform, Los Angeles, the assignment was to develop the strategy and creative for a multi-year campaign that showed Americans what could be achieved through service when the country works together. The resulting campaign, ‘iParticipate’ brought together Freeform, Schematic, Katalyst, corporate sponsors (AARP, Medco, United Health Group, Fidelity Investments, Welcome Back Veterans, Major League Baseball), and for the first time in U.S. television history, all four major broadcast networks – ABC, CBS, Fox and NBC – in an unprecedented week-long, television event with more than 100 primetime shows highlighting volunteerism.\r\n\r\nThe campaign was launched in Times Square by Mayor Bloomberg and Ashton Kutcher, and the celebrities featured in the PSA’s included Blythe Danner, Morgan Freeman, Faith Hill, Matthew MacConaughey, Gwyneth Paltrow, Simon Baker and Eva Longoria Parker. ‘iParticipate’ took to the Red Carpet at the Emmy’s while its twitter and Facebook pages drove traffic to its website where visitors entered their zip code to find real-time volunteer opportunities in their area.\r\n\r\n<div class=\"sep-line\"></div>\r\n\r\n<strong>Client: </strong>Goodby Silverstein &amp; Partners\r\n<strong>Project: </strong>Hyundai Brand Relaunch\r\n<strong>Role: </strong>Freelance Writer\r\n\r\n<div style=\"float: left;\"> <img style=\"padding: 0px 10px 10px 0px; float: left;\" src=\"/wp-content/themes/wefirst/images/hyundai-relaunch.jpg\" alt=\"Hyundai Relaunch\" width=\"285\" height=\"231\" /></div>\r\n\r\nHyundai had suffered a reputation for poor quality vehicles ever since its launch in the U.S.  Despite marked improvements in its vehicles, the reputation persisted limiting sales and market share.\r\n\r\nWorking as a freelance consultant for Goodby Silverstein &amp; Partners, San Francisco, the assignment was to overcome this deeply entrenched misperception and re-launch the brand as the quality automaker it now was. The resulting campaign, ‘Think About It’ was a strategic and creative success, inviting new car buyers to identify the issues they cared about most only to discover the Hyundai had addressed them in their vehicles.\r\n\r\nBoth the teaser and brand print campaigns were finalists at the Magazine Publisher’s of America Kelly Awards and the website executed by Goodby Silverstein and Transistor Studios was included in Communication Arts and was an FWA site of the day.\r\n\r\n<strong>MPA Kelly Awards (Teaser)</strong><span style=\"padding-left: 20px;\">Finalist</span>\r\n<strong>MPA Kelly Awards (Brand)</strong><span style=\"padding-left: 20px;\">Finalist</span>\r\n<strong>Communication Arts</strong><span style=\"padding-left: 20px;\">ThinkAboutIt.com</span>\r\n<strong>FWA (Favorite Website Award)</strong><span style=\"padding-left: 20px;\">Site of the Day</span>\r\n\r\n<div class=\"sep-line\"></div>\r\n\r\n<strong>Client: </strong>JWT, Detroit\r\n<strong>Project: </strong>Brine Lacrosse\r\n<strong>Role: </strong>Freelance Creative Director\r\n\r\n<div style=\"float: left;\"> <img style=\"padding: 0px 10px 10px 0px; float: left;\" src=\"/wp-content/themes/wefirst/images/bryne-lacrosse.jpg\" alt=\"Bryne Lacrosse\" width=\"285\" height=\"231\" /></div>\r\n\r\nDespite being the country’s leading supplier of lacrosse equipment, Brine was regarded as a stayed and conservative brand when compared to rivals such as Warrior.\r\n\r\nWorking as a freelance consultant for JWT, Detroit, and Honest, and limited to a finite budget and tight deadline, the challenge was to inspire young, aggressive players (aged 8-18 years old) to adopt the Brine brand while remaining true to its heritage of teamwork and sportsmanship. The resulting campaign, ‘Join the Tribe’, invited players to the website to create avatars of themselves out of actual Brine equipment. These tribal mask self-portraits could then be uploaded to their iPhones or posted on the Brine community site.\r\n\r\nOver 5000 players took the time to create their own self-styled portraits and to share it with friends. Driving them to site was a TV campaign featuring star lacrosse players and a digital banner campaign in Lacrosse magazine featuring masks created by different athletes.','Case Studies','','inherit','open','open','','145-revision-2','','','2011-02-10 18:58:29','2011-02-10 18:58:29','',145,'http://wefirstbranding.com/145-revision-2',0,'revision','',0),(151,1,'2011-02-10 19:00:40','2011-02-10 19:00:40','<div class=\"column_left\">\r\n\r\nWe First is the leading social branding firm that provides strategic consulting and training to help companies tell the story of the good work they do in ways that build their business. Our clients include Fortune 500 brands, major Foundations and high growth companies. <a href=\"http://wefirstbranding.com/wp-content/uploads/2014/04/We-First-One-Sheet-2014.pdf\" target=\"_blank\">Download our services overview</a>.\r\n<h2 class=\"page_subheader3\">The Process</h2>\r\nWe First services align a brand’s social purpose and communications to maximize their awareness, profits and positive impact. For measurable impact there must be a clear alignment between a brand’s definition, core values and purpose with their communications and social outreach. It’s this combination that creates brand messaging that is distinctive, memorable and effective in a social marketplace. There are six stages to this process.\r\n<h2 class=\"page_subheader3\">Stage 1: Brand Audit</h2>\r\nThe first stage is an audit of all existing assets, communications, and brand identity elements. We research competitors and the marketplace to provide a gap analysis and to identify new opportunities in a fluid marketplace. The audit covers offline, online and social communications in its assessment of the current perception and performance of the brand.\r\n<h2 class=\"page_subheader3\">Stage 2: Brand Strategy</h2>\r\nStage Two defines the purpose of the company in ways that will be benefit the brand internally with employees, externally in its marketing, and socially across its community. This alignment between a brand’s authentic narrative and its messaging is critical if a brand wants to engage a web-savvy consumer that demands transparency, authenticity and accountability. This also ensures there won’t be a disconnection in the consumer’s mind between what a brand stands for and its social outreach.\r\n<h2 class=\"page_subheader3\">Stage 3: Brand Identity</h2>\r\nStage Three formulates the Brand Identity to ensure that the appearance, experience and expressions of the brand are consistent and appealing to its target audiences and social community. It further ensures that the brand is positioned in such a way as to compel that audience or community to take action, whether it is buying a product, engaging in a conversation or supporting a cause.\r\n\r\n</div>\r\n<div class=\"column_right\">\r\n<h2 class=\"page_subheader3\">Stage 4: Brand Creative</h2>\r\nStage Four involves concepting different ways to build your brand’s social community in ways that build awareness, goodwill, loyalty and profit. The brand and its business objectives will dictate what media are most appropriate. The goal is to put your community to work for you to achieve shared goals, exponentially expand your marketing reach and impact.\r\n<h2 class=\"page_subheader3\">Stage 5: Brand Community</h2>\r\nStage Five is where we build your brand community through social engagement. This includes social media campaigns execution; mobile digital and gaming content rollout; In-house social media training, Search Engine Optimization (SEO); and co-ordination with PR campaigns.\r\n<h2 class=\"page_subheader3\">Stage 6: Brand Maintenance</h2>\r\nStage Six ensures your community keeps growing. We do this on a monthly basis, tracking shifts in brand awareness, consumers sentiment and your brand’s share of voice, integrating emerging technology that captures the imagination of your community and continuing to develop campaigns, content and promotions that promote community growth, engagement and loyalty.\r\n\r\nIn the customer-driven economy, people want to invest in brands that positively change the world, and the most iconic brands of the future will be those that drive the most meaningful social change.\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n<p style=\"text-align: center;\"><a href=\"http://socialbrandingblueprint.com/corporate/\"><img class=\"size-full wp-image-469\" title=\"WF_Banner_TrainingKit_2\" src=\"http://wefirstbranding.com/wp-content/uploads/2013/10/WF_Banner_TrainingKit_2.jpg\" alt=\"\" width=\"427\" height=\"189\" /></a></p>\r\n<p style=\"text-align: center;\"></p>\r\n\r\n</div>','Consulting','','publish','open','open','','consulting','','','2014-04-24 00:41:24','2014-04-24 00:41:24','',0,'http://wefirstbranding.com',0,'page','',0),(152,1,'2011-02-10 19:00:27','2011-02-10 19:00:27','<div class=\"column_left\">\n\n<h2 class=\"page_subheader3\">The Process</h2>\nWe First services align a brand’s social purpose and communications to maximize their awareness, profits and positive impact. For measurable impact there must be a clear alignment between a brand’s definition, core values and purpose with their communications and social outreach. It’s this combination that creates brand messaging that is distinctive, memorable and effective in a social marketplace. There are six stages to this process.\n\n<h2 class=\"page_subheader3\">Stage 1: Brand Audit</h2>\n<p>The first stage is an audit of all existing assets, communications, and brand identity elements. We research competitors and the marketplace to provide a gap analysis and to identify new opportunities in a fluid marketplace. The audit covers offline, online and social communications in its assessment of the current perception and performance of the brand.</p>\n\n<h2 class=\"page_subheader3\">Stage 2: Brand Strategy</h2>\n<p>Stage Two defines the purpose of the company in ways that will be benefit the brand internally with employees, externally in its marketing, and socially across its community. This alignment between a brand’s authentic narrative and its messaging is critical if a brand wants to engage a web-savvy consumer that demands transparency, authenticity and accountability. This also ensures there won’t be a disconnection in the consumer’s mind between what a brand stand for and its social outreach.</p>\n\n<h2 class=\"page_subheader3\">Stage 3: Brand Identity</h2>\n<p>Stage Three formulates the Brand Identity to ensure that the appearance, experience and expressions of the brand are consistent and appealing to its target audiences and social community. It further ensures that the brand is positioned in such a way as to compel that audience or community to take action, whether it is buying a product, engaging in a conversation or supporting a cause.</p>\n</div>\n<div class=\"column_right\">\n\n<h2 class=\"page_subheader3\">Stage 4: Brand Creative</h2>\n<p>Stage Four involves concepting different ways to build your brand’s social community in ways that build awareness, goodwill, loyalty and profit. The brand and its business objectives will dictate what media are most appropriate. The goal is to put your community to work for you to achieve shared goals, exponentially expand your marketing reach and impact.</p>\n\n<h2 class=\"page_subheader3\">Stage 5: Brand Community</h2>\n<p>Stage Five is where we build your brand community through social engagement. This includes social media campaigns execution; mobile digital and gaming content rollout; In-house social media training, Search Engine Optimization (SEO); and co-ordination with PR campaigns.</p>\n\n<h2 class=\"page_subheader3\">Stage 6: Brand Maintenance</h2>\n<p>Stage Six ensures your community keeps growing. We do this on a monthly basis, tracking shifts in brand awareness, consumers sentiment and your brand’s share of voice, integrating emerging technology that captures the imagination of your community and continuing to develop campaigns, content and promotions that promote community growth, engagement and loyalty.</p>\n</div>','Consulting','','inherit','open','open','','151-revision','','','2011-02-10 19:00:27','2011-02-10 19:00:27','',151,'http://wefirstbranding.com/151-revision',0,'revision','',0),(153,1,'2011-02-10 19:01:13','2011-02-10 19:01:13','<div style=\"text-align: center;\"><img src=\"/wp-content/themes/wefirst/images/we-first-logo-large.png\" alt=\"Contact We First\" />\r\n<p style=\"margin-top: 20px;\">We look forward to partnering with you. Here is our contact information:</p>\r\n<strong>Office:</strong> <span class=\"red\">+1 <a>424.272.5194</a></span>\r\n<strong>Email:</strong> <a title=\"Contact We First Branding\" href=\"mailto:contact@wefirstbranding.com\">contact@wefirstbranding.com</a>\r\nWe First\r\n718 Hampton Drive\r\nVenice Beach\r\nCA 90291\r\n<ul class=\"connect_lnk\" style=\"float: left; margin-left: 295px;\">\r\n	<li><a class=\"twitter_img\" title=\"We First on Twitter\" href=\"http://www.twitter.com/simonmainwaring\" target=\"_blank\">We First on Twitter</a></li>\r\n	<li><a class=\"face_img\" title=\"We First on Facebook\" href=\"http://www.facebook.com/home.php/pages/We-First/169402243098177#!/pages/We-First/152799671435098\" target=\"_blank\">We First on Facebook</a></li>\r\n	<li><a class=\"in_img\" title=\"We First on LinkedIn\" href=\"http://www.linkedin.com/company/mainwaring-creative?trk=nav_account_sub_nav_company_admin\" target=\"_blank\">We First on LinkedIn</a></li>\r\n</ul>\r\n</div>','Contact','','publish','open','open','','contact','','','2013-10-08 21:52:20','2013-10-08 21:52:20','',0,'http://wefirstbranding.com',0,'page','',0),(154,1,'2011-02-10 19:01:06','2011-02-10 19:01:06','','Contact','','inherit','open','open','','153-revision','','','2011-02-10 19:01:06','2011-02-10 19:01:06','',153,'http://wefirstbranding.com/153-revision',0,'revision','',0),