<h2 class="page_subheader2">1. How to Use Social Media to Build Community, Profit and Positive Impact</h2>
<p>For many social media is still a fad, misunderstood or ignored. Yet each day old business models fail and new leaders are born though social technology that connects people and what they care about. So where do brands begin, what must they know and how can they profit from it? This speech examines the fundamentals of brand definition, core values and effective communication across social media platforms. It reveals the need for brands to integrate purpose and profit if social media is to work for, rather than against them. And it provides best practices and case studies of Fortune 500 brands to give companies the confidence and action steps to become the social technology leaders of tomorrow.</p>

<h2 class="page_subheader2">2. Social Media: Today’s Most Powerful Instrument of Change</h2>
<p>Social media has arrived at a time of unprecedented need in our world. It enables not only consumers to contribute to causes more easily, but also for brands and consumers to becomes a third pillar of social change, in addition to government and philanthropy. Those companies that embrace this role will be able to leverage it to their own benefit as well as improving the lives of others. This speech explains exactly how they do that, whether they are a for-profit company, non-profit or government institution. In doing so it demonstrates how social media enables all participants to scale change to meet the crises we face with equal force.</p>

<h2 class="page_subheader2">3. Tomorrow’s Consumer: Mobile, Social & Deeply Engaged</h2>
<p>Today’s business leaders must win over a new consumer. This consumer wants a better world, not just better widgets. This consumer is also armed with connective technology that is increasingly mobile. This technology provides instant access to information on a brand’s social impact, including its carbon footprint, treatment of employees, environmental records and CSR programs. So how do brands win over such consumers? How do they manage a crisis situation? And what does social media technology mean for their business strategy and practices in the future? This speech answers all those questions by providing insights into the consumer mindset and social technologies that will shape business and determine who profits in the future.</p>


<h2 class="page_subheader2">4. Brand New World: The Future of Private/Public Partnerships</h2>
<p>The solutions we currently offer to global crises are not sufficient, whether the issue is poverty, clean water or climate change. As such, new partnerships are emerging to address these challenges that are simultaneously transforming business. Critical to every company is how they position themselves within this increasingly connected global community, and how they balance their necessary self-interest with the greater good of all. More than CSR, cause marketing or cause work, this is a fundamental recalibration of capitalism and our business future. This speech explains how company position themselves to benefit from such changes and what rewards they can expect.</p>

<h2 class="page_subheader2">5. Does Advertising Have a Future and What Does it Look Like?</h2>
<p>If the advertising industry does not change sufficiently, it will become yet another causality of the impact of digital and social technologies. Old business models no longer work, profit centers have shifted, more tech-savvy, nimble and adaptive competitors are emerging. This speech explains how agencies leverage their hard won communication expertise while also re-purposing themselves for a digital and social future. It outlines exactly how to reframe their think, roles, and service offering to clients so that they stay relevant within a marketplace in which consumers are now talking directly to brands threatening their traditional intermediary role.</p>

<h2 class="page_subheader2">6. How Non-Profits Think And Grow Like For-Profits</h2>
<p>Despite best intentions, the non-profit world is riddled with operational inefficiencies, marketing inexperience and internal competition that limits the impact of its work. Social media represents a transformative opportunity for foundations, non-profits and NGOs to create new efficiencies and to adopt the best practices of the for-profit world to scale their impact dramatically without a prohibitive cost barrier. This speech explains both the powerful first principles of the most effective for-profit marketers in the world, and the best practices of social media adoption to expand their reach, drive their fund-raising and scale their impact on other’s lives. </p>

<h2 class="page_subheader2">7. The Future of Social Innovation: Social Media, Virtual Goods and G-commerce </h2>
<p>Social innovation is about to transform as social media, gaming and mobile technology intersect to reinvent our daily lives. Used the right way, these technologies of both the on- and offline world can dramatically increase donations given and actions taken to execute social change. Yet if a company wants to take advantage of this opportunity, it must gain keen insights into the future and must position its brands accordingly. This speech brings together cutting edge technological trends to provide a window into the future and lays out exactly what a brand must do to benefit from them. It provides an inspiring glimpse into how social media, virtual goods and gaming can save the world we live in.</p>