(383,3,'2013-05-01 03:32:08','2013-05-01 03:32:08','&nbsp;\r\n\r\n<iframe src=\"http://www.youtube.com/embed/JZloSRGIzRc?list=UU9n2qhiLl_dXwOsmt7S_-Dg\" frameborder=\"0\" width=\"560\" height=\"315\"></iframe>\r\n\r\n<div id=\"optin-bg\">\r\n<div style=\"width:90%; margin:auto;\">\r\n<p style=\"padding-top:20px;\">&nbsp;</p>\r\n<p style=\"font-size:16px;\">Get the latest news, free training, and events to transform your company into a social, purpose-driven brand. </p>\r\n</div>\r\n</div>\r\n\r\n<strong>We First is a movement driven by this principle: The future of profit is purpose.</strong>\r\n\r\nLooking at the world through a We First lens, we see that we now live in an intimately connected, mutually dependent, global community. Consumers want a better world, not just better widgets, and believe business should be a force of good that creates positive social impact.\r\n\r\nThis unprecedented collision of global needs and personal wants, of human emotion and social technology, of powerful brands and newly empowered consumers, has the potential to transform our world.\r\n\r\nAs a company, We First helps transform companies into movements, logos into badges of honor, and brands into purpose-driven ways of life.\r\n\r\nBy working at the intersection of social technology and social change, we can achieve our highest business goals and build a better world.\r\n\r\n<strong>Join us, because the evolution of revolution is contribution.</strong>\r\n\r\n&nbsp;\r\n\r\n&nbsp;','We First: A Vision and Movement','','inherit','open','open','','337-revision-41','','','2013-05-01 03:32:08','2013-05-01 03:32:08','',337,'http://wefirstbranding.com/337-revision-41',0,'revision','',0),(384,3,'2013-05-01 03:35:03','2013-05-01 03:35:03','&nbsp;\r\n\r\n<iframe src=\"http://www.youtube.com/embed/JZloSRGIzRc?list=UU9n2qhiLl_dXwOsmt7S_-Dg\" frameborder=\"0\" width=\"560\" height=\"315\"></iframe>\r\n\r\n<div id=\"optin-bg\">\r\n<div style=\"width:90%; margin:auto;\">\r\n<p style=\"padding-top:20px;\">&nbsp;</p>\r\n<p style=\"font-size:16px;\">Get the latest news, free training, and events to transform your company into a social, purpose-driven brand. </p>\r\n<form accept-charset=\"UTF-8\" action=\"https://wut89066.infusionsoft.com/app/form/process/ce621a3b9ec916492b7d952b1a548f53\" class=\"infusion-form\" method=\"POST\">\r\n    <input name=\"inf_form_xid\" type=\"hidden\" value=\"ce621a3b9ec916492b7d952b1a548f53\" />\r\n    <input name=\"inf_form_name\" type=\"hidden\" value=\"Sign up for newsletter\" />\r\n    <input name=\"infusionsoft_version\" type=\"hidden\" value=\"1.28.7.21\" />\r\n    <table>\r\n    <tr>\r\n    <td><p style=\"margin:0; font-style:13px;\"><strong>First Name*</strong></p></td>\r\n    </tr>\r\n    <tr>\r\n    <td><p style=\"margin:0; font-style:13px;\"><strong>Email*</strong></p></td>\r\n    </tr>\r\n    </table>\r\n    </form>\r\n</div>\r\n</div>\r\n\r\n<strong>We First is a movement driven by this principle: The future of profit is purpose.</strong>\r\n\r\nLooking at the world through a We First lens, we see that we now live in an intimately connected, mutually dependent, global community. Consumers want a better world, not just better widgets, and believe business should be a force of good that creates positive social impact.\r\n\r\nThis unprecedented collision of global needs and personal wants, of human emotion and social technology, of powerful brands and newly empowered consumers, has the potential to transform our world.\r\n\r\nAs a company, We First helps transform companies into movements, logos into badges of honor, and brands into purpose-driven ways of life.\r\n\r\nBy working at the intersection of social technology and social change, we can achieve our highest business goals and build a better world.\r\n\r\n<strong>Join us, because the evolution of revolution is contribution.</strong>\r\n\r\n&nbsp;\r\n\r\n&nbsp;','We First: A Vision and Movement','','inherit','open','open','','337-revision-42','','','2013-05-01 03:35:03','2013-05-01 03:35:03','',337,'http://wefirstbranding.com/337-revision-42',0,'revision','',0),(385,3,'2013-05-01 03:37:59','2013-05-01 03:37:59','','field','','inherit','open','open','','field','','','2013-05-01 03:37:59','2013-05-01 03:37:59','',0,'http://wefirstbranding.com/wp-content/uploads/2013/05/field.png',0,'attachment','image/png',0),(386,3,'2013-05-01 03:36:00','2013-05-01 03:36:00','&nbsp;\r\n\r\n<iframe src=\"http://www.youtube.com/embed/JZloSRGIzRc?list=UU9n2qhiLl_dXwOsmt7S_-Dg\" frameborder=\"0\" width=\"560\" height=\"315\"></iframe>\r\n\r\n<div id=\"optin-bg\">\r\n<div style=\"width:90%; margin:auto;\">\r\n<p style=\"padding-top:20px;\">&nbsp;</p>\r\n<p style=\"font-size:16px;\">Get the latest news, free training, and events to transform your company into a social, purpose-driven brand. </p>\r\n<form accept-charset=\"UTF-8\" action=\"https://wut89066.infusionsoft.com/app/form/process/ce621a3b9ec916492b7d952b1a548f53\" class=\"infusion-form\" method=\"POST\">\r\n    <input name=\"inf_form_xid\" type=\"hidden\" value=\"ce621a3b9ec916492b7d952b1a548f53\" />\r\n    <input name=\"inf_form_name\" type=\"hidden\" value=\"Sign up for newsletter\" />\r\n    <input name=\"infusionsoft_version\" type=\"hidden\" value=\"1.28.7.21\" />\r\n    <table align=\"center\">\r\n    <tr>\r\n    <td><p style=\"margin:0; font-style:13px;\"><strong>First Name*</strong></p></td>\r\n    </tr>\r\n    <tr>\r\n    <td><p style=\"margin:0; font-style:13px;\"><strong>Email*</strong></p></td>\r\n    </tr>\r\n    </table>\r\n    </form>\r\n</div>\r\n</div>\r\n\r\n<strong>We First is a movement driven by this principle: The future of profit is purpose.</strong>\r\n\r\nLooking at the world through a We First lens, we see that we now live in an intimately connected, mutually dependent, global community. Consumers want a better world, not just better widgets, and believe business should be a force of good that creates positive social impact.\r\n\r\nThis unprecedented collision of global needs and personal wants, of human emotion and social technology, of powerful brands and newly empowered consumers, has the potential to transform our world.\r\n\r\nAs a company, We First helps transform companies into movements, logos into badges of honor, and brands into purpose-driven ways of life.\r\n\r\nBy working at the intersection of social technology and social change, we can achieve our highest business goals and build a better world.\r\n\r\n<strong>Join us, because the evolution of revolution is contribution.</strong>\r\n\r\n&nbsp;\r\n\r\n&nbsp;','We First: A Vision and Movement','','inherit','open','open','','337-revision-43','','','2013-05-01 03:36:00','2013-05-01 03:36:00','',337,'http://wefirstbranding.com/337-revision-43',0,'revision','',0),(387,3,'2013-05-01 03:56:40','2013-05-01 03:56:40','','o-btn','','inherit','open','open','','o-btn','','','2013-05-01 03:56:40','2013-05-01 03:56:40','',0,'http://wefirstbranding.com/wp-content/uploads/2013/05/o-btn.png',0,'attachment','image/png',0),(388,3,'2013-05-01 03:50:40','2013-05-01 03:50:40','&nbsp;\r\n\r\n<iframe src=\"http://www.youtube.com/embed/JZloSRGIzRc?list=UU9n2qhiLl_dXwOsmt7S_-Dg\" frameborder=\"0\" width=\"560\" height=\"315\"></iframe>\r\n\r\n<div id=\"optin-bg\">\r\n<div style=\"width:90%; margin:auto;\">\r\n<p style=\"padding-top:20px;\">&nbsp;</p>\r\n<p style=\"font-size:16px;\">Get the latest news, free training, and events to transform your company into a social, purpose-driven brand. </p>\r\n<form accept-charset=\"UTF-8\" action=\"https://wut89066.infusionsoft.com/app/form/process/ce621a3b9ec916492b7d952b1a548f53\" class=\"infusion-form\" method=\"POST\">\r\n    <input name=\"inf_form_xid\" type=\"hidden\" value=\"ce621a3b9ec916492b7d952b1a548f53\" />\r\n    <input name=\"inf_form_name\" type=\"hidden\" value=\"Sign up for newsletter\" />\r\n    <input name=\"infusionsoft_version\" type=\"hidden\" value=\"1.28.7.21\" />\r\n    <table align=\"center\">\r\n    <tr>\r\n    <td><p style=\"margin:0; font-style:13px;\"><strong>First Name*</strong></p>\r\n     <input class=\"infusion-field-input-container input2\" id=\"inf_field_FirstName\" name=\"inf_field_FirstName\" type=\"text\" />\r\n    </td>\r\n    </tr>\r\n    <tr>\r\n    <td><p style=\"margin:0; font-style:13px;\"><strong>Email*</strong></p>\r\n    <input class=\"infusion-field-input-container input2\" id=\"inf_field_Email\" name=\"inf_field_Email\" type=\"text\" />\r\n    </td>\r\n    </tr>\r\n    </table>\r\n    </form>\r\n</div>\r\n</div>\r\n\r\n<strong>We First is a movement driven by this principle: The future of profit is purpose.</strong>\r\n\r\nLooking at the world through a We First lens, we see that we now live in an intimately connected, mutually dependent, global community. Consumers want a better world, not just better widgets, and believe business should be a force of good that creates positive social impact.\r\n\r\nThis unprecedented collision of global needs and personal wants, of human emotion and social technology, of powerful brands and newly empowered consumers, has the potential to transform our world.\r\n\r\nAs a company, We First helps transform companies into movements, logos into badges of honor, and brands into purpose-driven ways of life.\r\n\r\nBy working at the intersection of social technology and social change, we can achieve our highest business goals and build a better world.\r\n\r\n<strong>Join us, because the evolution of revolution is contribution.</strong>\r\n\r\n&nbsp;\r\n\r\n&nbsp;','We First: A Vision and Movement','','inherit','open','open','','337-revision-44','','','2013-05-01 03:50:40','2013-05-01 03:50:40','',337,'http://wefirstbranding.com/337-revision-44',0,'revision','',0),(396,2,'2013-05-02 06:20:11','2013-05-02 06:20:11','&nbsp;\r\n\r\n<iframe src=\"http://www.youtube.com/embed/JZloSRGIzRc?list=UU9n2qhiLl_dXwOsmt7S_-Dg\" frameborder=\"0\" width=\"560\" height=\"315\"></iframe>\r\n<div id=\"optin-bg\">\r\n<div style=\"width: 90%; margin: auto;\">\r\n<p style=\"font-size: 16px;\">Get the latest news, free training, and events to transform your company into a social, purpose-driven brand.</p>\r\n\r\n<form class=\"infusion-form\" style=\"margin-top: -8px;\" action=\"https://wut89066.infusionsoft.com/app/form/process/ce621a3b9ec916492b7d952b1a548f53\" method=\"POST\" accept-charset=\"UTF-8\"><input type=\"hidden\" name=\"inf_form_xid\" value=\"ce621a3b9ec916492b7d952b1a548f53\" /> <input type=\"hidden\" name=\"inf_form_name\" value=\"Sign up for newsletter\" /> <input type=\"hidden\" name=\"infusionsoft_version\" value=\"1.28.7.21\" />\r\n<table align=\"left\">\r\n<tbody>\r\n<tr>\r\n<td>\r\n<p style=\"margin: 0; font-style: 13px;\"><strong>First Name*</strong></p>\r\n\r\n<input id=\"inf_field_FirstName\" class=\"infusion-field-input-container input2\" type=\"text\" name=\"inf_field_FirstName\" /></td>\r\n</tr>\r\n<tr>\r\n<td>\r\n<p style=\"margin: 0; font-style: 13px; padding-top: 10px;\"><strong>Email*</strong></p>\r\n\r\n<input id=\"inf_field_Email\" class=\"infusion-field-input-container input2\" type=\"text\" name=\"inf_field_Email\" /></td>\r\n</tr>\r\n<tr>\r\n<td align=\"left\"><input style=\"margin-top: 10px;\" type=\"image\" value=\"0\" src=\"http://wefirstbranding.com/wp-content/uploads/2013/05/o-btn.png\" /></td>\r\n</tr>\r\n</tbody>\r\n</table>\r\n</form></div>\r\n</div>\r\n<strong>We First is a movement driven by this principle: The future of profit is purpose.</strong>\r\n\r\nLooking at the world through a We First lens, we see that we now live in an intimately connected, mutually dependent, global community. Consumers want a better world, not just better widgets, and believe business should be a force of good that creates positive social impact.\r\n\r\nThis unprecedented collision of global needs and personal wants, of human emotion and social technology, of powerful brands and newly empowered consumers, has the potential to transform our world.\r\n\r\nAs a company, We First helps transform companies into movements, logos into badges of honor, and brands into purpose-driven ways of life.\r\n\r\nBy working at the intersection of social technology and social change, we can achieve our highest business goals and build a better world.\r\n\r\n<strong>Join us, because the evolution of revolution is contribution.</strong>\r\n\r\n&nbsp;\r\n\r\n&nbsp;','We First: A Vision and Movement','','inherit','open','open','','337-revision-51','','','2013-05-02 06:20:11','2013-05-02 06:20:11','',337,'http://wefirstbranding.com/337-revision-51',0,'revision','',0),(390,3,'2013-05-01 03:58:13','2013-05-01 03:58:13','&nbsp;\r\n\r\n<iframe src=\"http://www.youtube.com/embed/JZloSRGIzRc?list=UU9n2qhiLl_dXwOsmt7S_-Dg\" frameborder=\"0\" width=\"560\" height=\"315\"></iframe>\r\n\r\n<div id=\"optin-bg\">\r\n<div style=\"width:90%; margin:auto;\">\r\n<p style=\"padding-top:20px;\">&nbsp;</p>\r\n<p style=\"font-size:16px;\">Get the latest news, free training, and events to transform your company into a social, purpose-driven brand. </p>\r\n<form accept-charset=\"UTF-8\" action=\"https://wut89066.infusionsoft.com/app/form/process/ce621a3b9ec916492b7d952b1a548f53\" class=\"infusion-form\" method=\"POST\">\r\n    <input name=\"inf_form_xid\" type=\"hidden\" value=\"ce621a3b9ec916492b7d952b1a548f53\" />\r\n    <input name=\"inf_form_name\" type=\"hidden\" value=\"Sign up for newsletter\" />\r\n    <input name=\"infusionsoft_version\" type=\"hidden\" value=\"1.28.7.21\" />\r\n    <table align=\"center\">\r\n    <tr>\r\n    <td><p style=\"margin:0; font-style:13px;\"><strong>First Name*</strong></p>\r\n     <input class=\"infusion-field-input-container input2\" id=\"inf_field_FirstName\" name=\"inf_field_FirstName\" type=\"text\" />\r\n    </td>\r\n    </tr>\r\n    <tr>\r\n    <td><p style=\"margin:0; font-style:13px;\"><strong>Email*</strong></p>\r\n    <input class=\"infusion-field-input-container input2\" id=\"inf_field_Email\" name=\"inf_field_Email\" type=\"text\" />\r\n    </td>\r\n    </tr>\r\n    <tr>\r\n    <td align=\"center\"> <input type=\"image\" src=\"http://wefirstbranding.com/wp-content/uploads/2013/05/o-btn.png\" width=\"117\" height=\"48\" value=\"0\" />\r\n    </td>\r\n    </tr>\r\n    </table>\r\n    </form>\r\n</div>\r\n</div>\r\n\r\n<strong>We First is a movement driven by this principle: The future of profit is purpose.</strong>\r\n\r\nLooking at the world through a We First lens, we see that we now live in an intimately connected, mutually dependent, global community. Consumers want a better world, not just better widgets, and believe business should be a force of good that creates positive social impact.\r\n\r\nThis unprecedented collision of global needs and personal wants, of human emotion and social technology, of powerful brands and newly empowered consumers, has the potential to transform our world.\r\n\r\nAs a company, We First helps transform companies into movements, logos into badges of honor, and brands into purpose-driven ways of life.\r\n\r\nBy working at the intersection of social technology and social change, we can achieve our highest business goals and build a better world.\r\n\r\n<strong>Join us, because the evolution of revolution is contribution.</strong>\r\n\r\n&nbsp;\r\n\r\n&nbsp;','We First: A Vision and Movement','','inherit','open','open','','337-revision-45','','','2013-05-01 03:58:13','2013-05-01 03:58:13','',337,'http://wefirstbranding.com/337-revision-45',0,'revision','',0),(391,3,'2013-05-01 04:01:19','2013-05-01 04:01:19','&nbsp;\r\n\r\n<iframe src=\"http://www.youtube.com/embed/JZloSRGIzRc?list=UU9n2qhiLl_dXwOsmt7S_-Dg\" frameborder=\"0\" width=\"560\" height=\"315\"></iframe>\r\n\r\n<div id=\"optin-bg\">\r\n<div style=\"width:90%; margin:auto;\">\r\n<p style=\"padding-top:20px;\">&nbsp;</p>\r\n<p style=\"font-size:16px;\">Get the latest news, free training, and events to transform your company into a social, purpose-driven brand. </p>\r\n<form accept-charset=\"UTF-8\" action=\"https://wut89066.infusionsoft.com/app/form/process/ce621a3b9ec916492b7d952b1a548f53\" class=\"infusion-form\" method=\"POST\">\r\n    <input name=\"inf_form_xid\" type=\"hidden\" value=\"ce621a3b9ec916492b7d952b1a548f53\" />\r\n    <input name=\"inf_form_name\" type=\"hidden\" value=\"Sign up for newsletter\" />\r\n    <input name=\"infusionsoft_version\" type=\"hidden\" value=\"1.28.7.21\" />\r\n    <table align=\"center\">\r\n    <tr>\r\n    <td><p style=\"margin:0; font-style:13px;\"><strong>First Name*</strong></p>\r\n     <input class=\"infusion-field-input-container input2\" id=\"inf_field_FirstName\" name=\"inf_field_FirstName\" type=\"text\" />\r\n    </td>\r\n    </tr>\r\n    <tr>\r\n    <td><p style=\"margin:0; font-style:13px; padding-top:10ppx;\"><strong>Email*</strong></p>\r\n    <input class=\"infusion-field-input-container input2\" id=\"inf_field_Email\" name=\"inf_field_Email\" type=\"text\" />\r\n    </td>\r\n    </tr>\r\n    <tr>\r\n    <td align=\"center\"> <input type=\"image\" src=\"http://wefirstbranding.com/wp-content/uploads/2013/05/o-btn.png\" width=\"117\" height=\"48\" value=\"0\" style=\"margin-top:10px;\" />\r\n    </td>\r\n    </tr>\r\n    </table>\r\n    </form>\r\n</div>\r\n</div>\r\n\r\n<strong>We First is a movement driven by this principle: The future of profit is purpose.</strong>\r\n\r\nLooking at the world through a We First lens, we see that we now live in an intimately connected, mutually dependent, global community. Consumers want a better world, not just better widgets, and believe business should be a force of good that creates positive social impact.\r\n\r\nThis unprecedented collision of global needs and personal wants, of human emotion and social technology, of powerful brands and newly empowered consumers, has the potential to transform our world.\r\n\r\nAs a company, We First helps transform companies into movements, logos into badges of honor, and brands into purpose-driven ways of life.\r\n\r\nBy working at the intersection of social technology and social change, we can achieve our highest business goals and build a better world.\r\n\r\n<strong>Join us, because the evolution of revolution is contribution.</strong>\r\n\r\n&nbsp;\r\n\r\n&nbsp;','We First: A Vision and Movement','','inherit','open','open','','337-revision-46','','','2013-05-01 04:01:19','2013-05-01 04:01:19','',337,'http://wefirstbranding.com/337-revision-46',0,'revision','',0),(392,3,'2013-05-01 04:01:56','2013-05-01 04:01:56','&nbsp;\r\n\r\n<iframe src=\"http://www.youtube.com/embed/JZloSRGIzRc?list=UU9n2qhiLl_dXwOsmt7S_-Dg\" frameborder=\"0\" width=\"560\" height=\"315\"></iframe>\r\n\r\n<div id=\"optin-bg\">\r\n<div style=\"width:90%; margin:auto;\">\r\n<p style=\"padding-top:20px;\">&nbsp;</p>\r\n<p style=\"font-size:16px;\">Get the latest news, free training, and events to transform your company into a social, purpose-driven brand. </p>\r\n<form accept-charset=\"UTF-8\" action=\"https://wut89066.infusionsoft.com/app/form/process/ce621a3b9ec916492b7d952b1a548f53\" class=\"infusion-form\" method=\"POST\">\r\n    <input name=\"inf_form_xid\" type=\"hidden\" value=\"ce621a3b9ec916492b7d952b1a548f53\" />\r\n    <input name=\"inf_form_name\" type=\"hidden\" value=\"Sign up for newsletter\" />\r\n    <input name=\"infusionsoft_version\" type=\"hidden\" value=\"1.28.7.21\" />\r\n    <table align=\"center\">\r\n    <tr>\r\n    <td><p style=\"margin:0; font-style:13px;\"><strong>First Name*</strong></p>\r\n     <input class=\"infusion-field-input-container input2\" id=\"inf_field_FirstName\" name=\"inf_field_FirstName\" type=\"text\" />\r\n    </td>\r\n    </tr>\r\n    <tr>\r\n    <td><p style=\"margin:0; font-style:13px; padding-top:10px;\"><strong>Email*</strong></p>\r\n    <input class=\"infusion-field-input-container input2\" id=\"inf_field_Email\" name=\"inf_field_Email\" type=\"text\" />\r\n    </td>\r\n    </tr>\r\n    <tr>\r\n    <td align=\"center\"> <input type=\"image\" src=\"http://wefirstbranding.com/wp-content/uploads/2013/05/o-btn.png\" width=\"117\" height=\"48\" value=\"0\" style=\"margin-top:10px;\" />\r\n    </td>\r\n    </tr>\r\n    </table>\r\n    </form>\r\n</div>\r\n</div>\r\n\r\n<strong>We First is a movement driven by this principle: The future of profit is purpose.</strong>\r\n\r\nLooking at the world through a We First lens, we see that we now live in an intimately connected, mutually dependent, global community. Consumers want a better world, not just better widgets, and believe business should be a force of good that creates positive social impact.\r\n\r\nThis unprecedented collision of global needs and personal wants, of human emotion and social technology, of powerful brands and newly empowered consumers, has the potential to transform our world.\r\n\r\nAs a company, We First helps transform companies into movements, logos into badges of honor, and brands into purpose-driven ways of life.\r\n\r\nBy working at the intersection of social technology and social change, we can achieve our highest business goals and build a better world.\r\n\r\n<strong>Join us, because the evolution of revolution is contribution.</strong>\r\n\r\n&nbsp;\r\n\r\n&nbsp;','We First: A Vision and Movement','','inherit','open','open','','337-revision-47','','','2013-05-01 04:01:56','2013-05-01 04:01:56','',337,'http://wefirstbranding.com/337-revision-47',0,'revision','',0),(393,3,'2013-05-01 04:02:51','2013-05-01 04:02:51','&nbsp;\r\n\r\n<iframe src=\"http://www.youtube.com/embed/JZloSRGIzRc?list=UU9n2qhiLl_dXwOsmt7S_-Dg\" frameborder=\"0\" width=\"560\" height=\"315\"></iframe>\r\n\r\n<div id=\"optin-bg\">\r\n<div style=\"width:90%; margin:auto;\">\r\n<p style=\"padding-top:20px;\">&nbsp;</p>\r\n<p style=\"font-size:16px;\">Get the latest news, free training, and events to transform your company into a social, purpose-driven brand. </p>\r\n<form style=\"margin-top:-15px;\" accept-charset=\"UTF-8\" action=\"https://wut89066.infusionsoft.com/app/form/process/ce621a3b9ec916492b7d952b1a548f53\" class=\"infusion-form\" method=\"POST\">\r\n    <input name=\"inf_form_xid\" type=\"hidden\" value=\"ce621a3b9ec916492b7d952b1a548f53\" />\r\n    <input name=\"inf_form_name\" type=\"hidden\" value=\"Sign up for newsletter\" />\r\n    <input name=\"infusionsoft_version\" type=\"hidden\" value=\"1.28.7.21\" />\r\n    <table align=\"center\">\r\n    <tr>\r\n    <td><p style=\"margin:0; font-style:13px;\"><strong>First Name*</strong></p>\r\n     <input class=\"infusion-field-input-container input2\" id=\"inf_field_FirstName\" name=\"inf_field_FirstName\" type=\"text\" />\r\n    </td>\r\n    </tr>\r\n    <tr>\r\n    <td><p style=\"margin:0; font-style:13px; padding-top:10px;\"><strong>Email*</strong></p>\r\n    <input class=\"infusion-field-input-container input2\" id=\"inf_field_Email\" name=\"inf_field_Email\" type=\"text\" />\r\n    </td>\r\n    </tr>\r\n    <tr>\r\n    <td align=\"center\"> <input type=\"image\" src=\"http://wefirstbranding.com/wp-content/uploads/2013/05/o-btn.png\" width=\"117\" height=\"48\" value=\"0\" style=\"margin-top:10px;\" />\r\n    </td>\r\n    </tr>\r\n    </table>\r\n    </form>\r\n</div>\r\n</div>\r\n\r\n<strong>We First is a movement driven by this principle: The future of profit is purpose.</strong>\r\n\r\nLooking at the world through a We First lens, we see that we now live in an intimately connected, mutually dependent, global community. Consumers want a better world, not just better widgets, and believe business should be a force of good that creates positive social impact.\r\n\r\nThis unprecedented collision of global needs and personal wants, of human emotion and social technology, of powerful brands and newly empowered consumers, has the potential to transform our world.\r\n\r\nAs a company, We First helps transform companies into movements, logos into badges of honor, and brands into purpose-driven ways of life.\r\n\r\nBy working at the intersection of social technology and social change, we can achieve our highest business goals and build a better world.\r\n\r\n<strong>Join us, because the evolution of revolution is contribution.</strong>\r\n\r\n&nbsp;\r\n\r\n&nbsp;','We First: A Vision and Movement','','inherit','open','open','','337-revision-48','','','2013-05-01 04:02:51','2013-05-01 04:02:51','',337,'http://wefirstbranding.com/337-revision-48',0,'revision','',0),(395,2,'2013-05-02 06:01:47','2013-05-02 06:01:47','&nbsp;\r\n\r\n<iframe src=\"http://www.youtube.com/embed/JZloSRGIzRc?list=UU9n2qhiLl_dXwOsmt7S_-Dg\" frameborder=\"0\" width=\"560\" height=\"315\"></iframe>\r\n<div id=\"optin-bg\">\r\n<div style=\"width: 90%; margin: auto;\">\r\n<p style=\"padding-top: 20px;\"></p>\r\n<p style=\"font-size: 16px;\">Get the latest news, free training, and events to transform your company into a social, purpose-driven brand.</p>\r\n\r\n<form class=\"infusion-form\" style=\"margin-top: -8px;\" action=\"https://wut89066.infusionsoft.com/app/form/process/ce621a3b9ec916492b7d952b1a548f53\" method=\"POST\" accept-charset=\"UTF-8\"><input type=\"hidden\" name=\"inf_form_xid\" value=\"ce621a3b9ec916492b7d952b1a548f53\" /> <input type=\"hidden\" name=\"inf_form_name\" value=\"Sign up for newsletter\" /> <input type=\"hidden\" name=\"infusionsoft_version\" value=\"1.28.7.21\" />\r\n<table align=\"center\">\r\n<tbody>\r\n<tr>\r\n<td>\r\n<p style=\"margin: 0; font-style: 13px;\"><strong>First Name*</strong></p>\r\n\r\n<input id=\"inf_field_FirstName\" class=\"infusion-field-input-container input2\" type=\"text\" name=\"inf_field_FirstName\" /></td>\r\n</tr>\r\n<tr>\r\n<td>\r\n<p style=\"margin: 0; font-style: 13px; padding-top: 10px;\"><strong>Email*</strong></p>\r\n\r\n<input id=\"inf_field_Email\" class=\"infusion-field-input-container input2\" type=\"text\" name=\"inf_field_Email\" /></td>\r\n</tr>\r\n<tr>\r\n<td align=\"center\"><input style=\"margin-top: 10px;\" type=\"image\" value=\"0\" src=\"http://wefirstbranding.com/wp-content/uploads/2013/05/o-btn.png\" /></td>\r\n</tr>\r\n</tbody>\r\n</table>\r\n</form></div>\r\n</div>\r\n<strong>We First is a movement driven by this principle: The future of profit is purpose.</strong>\r\n\r\nLooking at the world through a We First lens, we see that we now live in an intimately connected, mutually dependent, global community. Consumers want a better world, not just better widgets, and believe business should be a force of good that creates positive social impact.\r\n\r\nThis unprecedented collision of global needs and personal wants, of human emotion and social technology, of powerful brands and newly empowered consumers, has the potential to transform our world.\r\n\r\nAs a company, We First helps transform companies into movements, logos into badges of honor, and brands into purpose-driven ways of life.\r\n\r\nBy working at the intersection of social technology and social change, we can achieve our highest business goals and build a better world.\r\n\r\n<strong>Join us, because the evolution of revolution is contribution.</strong>\r\n\r\n&nbsp;\r\n\r\n&nbsp;','We First: A Vision and Movement','','inherit','open','open','','337-revision-50','','','2013-05-02 06:01:47','2013-05-02 06:01:47','',337,'http://wefirstbranding.com/337-revision-50',0,'revision','',0),(394,2,'2013-05-01 04:03:18','2013-05-01 04:03:18','&nbsp;\r\n\r\n<iframe src=\"http://www.youtube.com/embed/JZloSRGIzRc?list=UU9n2qhiLl_dXwOsmt7S_-Dg\" frameborder=\"0\" width=\"560\" height=\"315\"></iframe>\r\n\r\n<div id=\"optin-bg\">\r\n<div style=\"width:90%; margin:auto;\">\r\n<p style=\"padding-top:20px;\">&nbsp;</p>\r\n<p style=\"font-size:16px;\">Get the latest news, free training, and events to transform your company into a social, purpose-driven brand. </p>\r\n<form style=\"margin-top:-8px;\" accept-charset=\"UTF-8\" action=\"https://wut89066.infusionsoft.com/app/form/process/ce621a3b9ec916492b7d952b1a548f53\" class=\"infusion-form\" method=\"POST\">\r\n    <input name=\"inf_form_xid\" type=\"hidden\" value=\"ce621a3b9ec916492b7d952b1a548f53\" />\r\n    <input name=\"inf_form_name\" type=\"hidden\" value=\"Sign up for newsletter\" />\r\n    <input name=\"infusionsoft_version\" type=\"hidden\" value=\"1.28.7.21\" />\r\n    <table align=\"center\">\r\n    <tr>\r\n    <td><p style=\"margin:0; font-style:13px;\"><strong>First Name*</strong></p>\r\n     <input class=\"infusion-field-input-container input2\" id=\"inf_field_FirstName\" name=\"inf_field_FirstName\" type=\"text\" />\r\n    </td>\r\n    </tr>\r\n    <tr>\r\n    <td><p style=\"margin:0; font-style:13px; padding-top:10px;\"><strong>Email*</strong></p>\r\n    <input class=\"infusion-field-input-container input2\" id=\"inf_field_Email\" name=\"inf_field_Email\" type=\"text\" />\r\n    </td>\r\n    </tr>\r\n    <tr>\r\n    <td align=\"center\"> <input type=\"image\" src=\"http://wefirstbranding.com/wp-content/uploads/2013/05/o-btn.png\" width=\"117\" height=\"48\" value=\"0\" style=\"margin-top:10px;\" />\r\n    </td>\r\n    </tr>\r\n    </table>\r\n    </form>\r\n</div>\r\n</div>\r\n\r\n<strong>We First is a movement driven by this principle: The future of profit is purpose.</strong>\r\n\r\nLooking at the world through a We First lens, we see that we now live in an intimately connected, mutually dependent, global community. Consumers want a better world, not just better widgets, and believe business should be a force of good that creates positive social impact.\r\n\r\nThis unprecedented collision of global needs and personal wants, of human emotion and social technology, of powerful brands and newly empowered consumers, has the potential to transform our world.\r\n\r\nAs a company, We First helps transform companies into movements, logos into badges of honor, and brands into purpose-driven ways of life.\r\n\r\nBy working at the intersection of social technology and social change, we can achieve our highest business goals and build a better world.\r\n\r\n<strong>Join us, because the evolution of revolution is contribution.</strong>\r\n\r\n&nbsp;\r\n\r\n&nbsp;','We First: A Vision and Movement','','inherit','open','open','','337-revision-49','','','2013-05-01 04:03:18','2013-05-01 04:03:18','',337,'http://wefirstbranding.com/337-revision-49',0,'revision','',0),(397,2,'2013-05-02 06:20:49','2013-05-02 06:20:49','&nbsp;\r\n\r\n<iframe src=\"http://www.youtube.com/embed/JZloSRGIzRc?list=UU9n2qhiLl_dXwOsmt7S_-Dg\" frameborder=\"0\" width=\"560\" height=\"315\"></iframe>\r\n<div id=\"optin-bg\">\r\n<div style=\"width: 90%; margin: auto;\">\r\n<p style=\"font-size: 16px;\">Get the latest news, free training, and events to transform your company into a social, purpose-driven brand.</p>\r\n\r\n<form class=\"infusion-form\" style=\"margin-top: -8px;\" action=\"https://wut89066.infusionsoft.com/app/form/process/ce621a3b9ec916492b7d952b1a548f53\" method=\"POST\" accept-charset=\"UTF-8\"><input type=\"hidden\" name=\"inf_form_xid\" value=\"ce621a3b9ec916492b7d952b1a548f53\" /> <input type=\"hidden\" name=\"inf_form_name\" value=\"Sign up for newsletter\" /> <input type=\"hidden\" name=\"infusionsoft_version\" value=\"1.28.7.21\" />\r\n<table align=\"center\">\r\n<tbody>\r\n<tr>\r\n<td>\r\n<p style=\"margin: 0; font-style: 13px;\"><strong>First Name*</strong></p>\r\n\r\n<input id=\"inf_field_FirstName\" class=\"infusion-field-input-container input2\" type=\"text\" name=\"inf_field_FirstName\" /></td>\r\n</tr>\r\n<tr>\r\n<td>\r\n<p style=\"margin: 0; font-style: 13px; padding-top: 10px;\"><strong>Email*</strong></p>\r\n\r\n<input id=\"inf_field_Email\" class=\"infusion-field-input-container input2\" type=\"text\" name=\"inf_field_Email\" /></td>\r\n</tr>\r\n<tr>\r\n<td align=\"center\"><input style=\"margin-top: 10px;\" type=\"image\" value=\"0\" src=\"http://wefirstbranding.com/wp-content/uploads/2013/05/o-btn.png\" /></td>\r\n</tr>\r\n</tbody>\r\n</table>\r\n</form></div>\r\n</div>\r\n<strong>We First is a movement driven by this principle: The future of profit is purpose.</strong>\r\n\r\nLooking at the world through a We First lens, we see that we now live in an intimately connected, mutually dependent, global community. Consumers want a better world, not just better widgets, and believe business should be a force of good that creates positive social impact.\r\n\r\nThis unprecedented collision of global needs and personal wants, of human emotion and social technology, of powerful brands and newly empowered consumers, has the potential to transform our world.\r\n\r\nAs a company, We First helps transform companies into movements, logos into badges of honor, and brands into purpose-driven ways of life.\r\n\r\nBy working at the intersection of social technology and social change, we can achieve our highest business goals and build a better world.\r\n\r\n<strong>Join us, because the evolution of revolution is contribution.</strong>\r\n\r\n&nbsp;\r\n\r\n&nbsp;','We First: A Vision and Movement','','inherit','open','open','','337-revision-52','','','2013-05-02 06:20:49','2013-05-02 06:20:49','',337,'http://wefirstbranding.com/337-revision-52',0,'revision','',0),(398,2,'2013-05-02 06:21:18','2013-05-02 06:21:18','&nbsp;\r\n\r\n<iframe src=\"http://www.youtube.com/embed/JZloSRGIzRc?list=UU9n2qhiLl_dXwOsmt7S_-Dg\" frameborder=\"0\" width=\"560\" height=\"315\"></iframe>\r\n<div id=\"optin-bg\">\r\n<div style=\"width: 90%; margin: auto;\">\r\n<p style=\"font-size: 16px;\">Get the latest news, free training, and events to transform your company into a social, purpose-driven brand.</p>\r\n\r\n<form class=\"infusion-form\" style=\"margin-top: -8px;\" action=\"https://wut89066.infusionsoft.com/app/form/process/ce621a3b9ec916492b7d952b1a548f53\" method=\"POST\" accept-charset=\"UTF-8\"><input type=\"hidden\" name=\"inf_form_xid\" value=\"ce621a3b9ec916492b7d952b1a548f53\" /> <input type=\"hidden\" name=\"inf_form_name\" value=\"Sign up for newsletter\" /> <input type=\"hidden\" name=\"infusionsoft_version\" value=\"1.28.7.21\" />\r\n<table align=\"center\">\r\n<tbody>\r\n<tr>\r\n<td>\r\n<p style=\"margin: 0; font-style: 13px;\"><strong>First Name*</strong></p>\r\n\r\n<input id=\"inf_field_FirstName\" class=\"infusion-field-input-container input2\" type=\"text\" name=\"inf_field_FirstName\" /></td>\r\n</tr>\r\n<tr>\r\n<td>\r\n<p style=\"margin: 0; font-style: 13px; padding-top: 10px;\"><strong>Email*</strong></p>\r\n\r\n<input id=\"inf_field_Email\" class=\"infusion-field-input-container input2\" type=\"text\" name=\"inf_field_Email\" /></td>\r\n</tr>\r\n<tr>\r\n<td align=\"center\"><input style=\"margin-top: 10px;\" type=\"image\" value=\"0\" src=\"http://wefirstbranding.com/wp-content/uploads/2013/05/o-btn.png\" /></td>\r\n</tr>\r\n</tbody>\r\n</table>\r\n</form></div>\r\n</div>\r\n<strong>We First is a movement driven by this principle: The future of profit is purpose.</strong>\r\n\r\nLooking at the world through a We First lens, we see that we now live in an intimately connected, mutually dependent, global community. Consumers want a better world, not just better widgets, and believe business should be a force of good that creates positive social impact.\r\n\r\nThis unprecedented collision of global needs and personal wants, of human emotion and social technology, of powerful brands and newly empowered consumers, has the potential to transform our world.\r\n\r\nAs a company, We First helps transform companies into movements, logos into badges of honor, and brands into purpose-driven ways of life.\r\n\r\nBy working at the intersection of social technology and social change, we can achieve our highest business goals and build a better world.\r\n\r\n<strong>Join us, because the evolution of revolution is contribution.</strong>\r\n\r\n&nbsp;\r\n\r\n&nbsp;','We First: A Vision and Movement','','inherit','open','open','','337-revision-53','','','2013-05-02 06:21:18','2013-05-02 06:21:18','',337,'http://wefirstbranding.com/337-revision-53',0,'revision','',0),(399,2,'2013-05-02 06:21:43','2013-05-02 06:21:43','&nbsp;\r\n\r\n<iframe src=\"http://www.youtube.com/embed/JZloSRGIzRc?list=UU9n2qhiLl_dXwOsmt7S_-Dg\" frameborder=\"0\" width=\"560\" height=\"315\"></iframe>\r\n<div id=\"optin-bg\">\r\n<div style=\"width: 90%; margin: auto;\">\r\n<p style=\"font-size: 16px;\">Get the latest news, free training, and events to transform your company into a social, purpose-driven brand.</p>\r\n\r\n<form class=\"infusion-form\" style=\"margin-top: -8px;\" action=\"https://wut89066.infusionsoft.com/app/form/process/ce621a3b9ec916492b7d952b1a548f53\" method=\"POST\" accept-charset=\"UTF-8\"><input type=\"hidden\" name=\"inf_form_xid\" value=\"ce621a3b9ec916492b7d952b1a548f53\" /> <input type=\"hidden\" name=\"inf_form_name\" value=\"Sign up for newsletter\" /> <input type=\"hidden\" name=\"infusionsoft_version\" value=\"1.28.7.21\" />\r\n<table align=\"center\">\r\n<tbody>\r\n<tr>\r\n<td>\r\n<p style=\"margin: 0; font-style: 13px;\"><strong>First Name*</strong></p>\r\n\r\n<input id=\"inf_field_FirstName\" class=\"infusion-field-input-container input2\" type=\"text\" name=\"inf_field_FirstName\" /></td>\r\n</tr>\r\n<tr>\r\n<td>\r\n<p style=\"margin: 0; font-style: 13px; padding-top: 10px;\"><strong>Email*</strong></p>\r\n\r\n<input id=\"inf_field_Email\" class=\"infusion-field-input-container input2\" type=\"text\" name=\"inf_field_Email\" /></td>\r\n</tr>\r\n<tr>\r\n<td align=\"center\"><input style=\"margin-top: 10px;\" type=\"image\" value=\"0\" src=\"http://wefirstbranding.com/wp-content/uploads/2013/05/o-btn.png\" /></td>\r\n</tr>\r\n</tbody>\r\n</table>\r\n</form></div>\r\n</div>\r\n<strong>We First is a movement driven by this principle: The future of profit is purpose.</strong>\r\n\r\nLooking at the world through a We First lens, we see that we now live in an intimately connected, mutually dependent, global community. Consumers want a better world, not just better widgets, and believe business should be a force of good that creates positive social impact.\r\n\r\nThis unprecedented collision of global needs and personal wants, of human emotion and social technology, of powerful brands and newly empowered consumers, has the potential to transform our world.\r\n\r\nAs a company, We First helps transform companies into movements, logos into badges of honor, and brands into purpose-driven ways of life.\r\n\r\nBy working at the intersection of social technology and social change, we can achieve our highest business goals and build a better world.\r\n\r\n<strong>Join us, because the evolution of revolution is contribution.</strong>\r\n\r\n&nbsp;\r\n\r\n&nbsp;','We First: A Vision and Movement','','inherit','open','open','','337-revision-54','','','2013-05-02 06:21:43','2013-05-02 06:21:43','',337,'http://wefirstbranding.com/337-revision-54',0,'revision','',0),(400,2,'2013-05-02 06:22:32','2013-05-02 06:22:32','&nbsp;\r\n\r\n<iframe src=\"http://www.youtube.com/embed/JZloSRGIzRc?list=UU9n2qhiLl_dXwOsmt7S_-Dg\" frameborder=\"0\" width=\"560\" height=\"315\"></iframe>\r\n\r\n<div id=\"optin-bg\">\r\n<div style=\"width:90%; margin:auto;\">\r\n<p style=\"padding-top:20px;\">&nbsp;</p>\r\n<p style=\"font-size:16px;\">Get the latest news, free training, and events to transform your company into a social, purpose-driven brand. </p>\r\n<form style=\"margin-top:-8px;\" accept-charset=\"UTF-8\" action=\"https://wut89066.infusionsoft.com/app/form/process/ce621a3b9ec916492b7d952b1a548f53\" class=\"infusion-form\" method=\"POST\">\r\n    <input name=\"inf_form_xid\" type=\"hidden\" value=\"ce621a3b9ec916492b7d952b1a548f53\" />\r\n    <input name=\"inf_form_name\" type=\"hidden\" value=\"Sign up for newsletter\" />\r\n    <input name=\"infusionsoft_version\" type=\"hidden\" value=\"1.28.7.21\" />\r\n    <table align=\"center\">\r\n    <tr>\r\n    <td><p style=\"margin:0; font-style:13px;\"><strong>First Name*</strong></p>\r\n     <input class=\"infusion-field-input-container input2\" id=\"inf_field_FirstName\" name=\"inf_field_FirstName\" type=\"text\" />\r\n    </td>\r\n    </tr>\r\n    <tr>\r\n    <td><p style=\"margin:0; font-style:13px; padding-top:10px;\"><strong>Email*</strong></p>\r\n    <input class=\"infusion-field-input-container input2\" id=\"inf_field_Email\" name=\"inf_field_Email\" type=\"text\" />\r\n    </td>\r\n    </tr>\r\n    <tr>\r\n    <td align=\"center\"> <input type=\"image\" src=\"http://wefirstbranding.com/wp-content/uploads/2013/05/o-btn.png\" width=\"117\" height=\"48\" value=\"0\" style=\"margin-top:10px;\" />\r\n    </td>\r\n    </tr>\r\n    </table>\r\n    </form>\r\n</div>\r\n</div>\r\n\r\n<strong>We First is a movement driven by this principle: The future of profit is purpose.</strong>\r\n\r\nLooking at the world through a We First lens, we see that we now live in an intimately connected, mutually dependent, global community. Consumers want a better world, not just better widgets, and believe business should be a force of good that creates positive social impact.\r\n\r\nThis unprecedented collision of global needs and personal wants, of human emotion and social technology, of powerful brands and newly empowered consumers, has the potential to transform our world.\r\n\r\nAs a company, We First helps transform companies into movements, logos into badges of honor, and brands into purpose-driven ways of life.\r\n\r\nBy working at the intersection of social technology and social change, we can achieve our highest business goals and build a better world.\r\n\r\n<strong>Join us, because the evolution of revolution is contribution.</strong>\r\n\r\n&nbsp;\r\n\r\n&nbsp;','We First: A Vision and Movement','','inherit','open','open','','337-revision-55','','','2013-05-02 06:22:32','2013-05-02 06:22:32','',337,'http://wefirstbranding.com/337-revision-55',0,'revision','',0),(401,2,'2013-05-02 06:29:19','2013-05-02 06:29:19','&nbsp;\r\n\r\n<iframe src=\"http://www.youtube.com/embed/JZloSRGIzRc?list=UU9n2qhiLl_dXwOsmt7S_-Dg\" frameborder=\"0\" width=\"560\" height=\"315\"></iframe>\r\n\r\n<div id=\"optin-bg\">\r\n<div style=\"width:90%; margin:auto;\">\r\n<p style=\"padding-top:20px;\">&nbsp;</p>\r\n<p style=\"font-size:16px;\">Get the latest news, free training, and events to transform your company into a social, purpose-driven brand. </p>\r\n<form style=\"margin-top:-8px;\" accept-charset=\"UTF-8\" action=\"https://wut89066.infusionsoft.com/app/form/process/ce621a3b9ec916492b7d952b1a548f53\" class=\"infusion-form\" method=\"POST\">\r\n    <input name=\"inf_form_xid\" type=\"hidden\" value=\"ce621a3b9ec916492b7d952b1a548f53\" />\r\n    <input name=\"inf_form_name\" type=\"hidden\" value=\"Sign up for newsletter\" />\r\n    <input name=\"infusionsoft_version\" type=\"hidden\" value=\"1.28.7.21\" />\r\n    <table align=\"center\">\r\n    <tr>\r\n    <td><p style=\"margin:0; font-style:13px;\"><strong>First Name*</strong></p>\r\n     <input class=\"infusion-field-input-container input2\" id=\"inf_field_FirstName\" name=\"inf_field_FirstName\" type=\"text\" />\r\n    </td>\r\n    </tr>\r\n    <tr>\r\n    <td><p style=\"margin:0; font-style:13px; padding-top:10px;\"><strong>Email*</strong></p>\r\n    <input class=\"infusion-field-input-container input2\" id=\"inf_field_Email\" name=\"inf_field_Email\" type=\"text\" />\r\n    </td>\r\n    </tr>\r\n    <tr>\r\n    <td align=\"center\"> <input type=\"image\" src=\"http://wefirstbranding.com/wp-content/uploads/2013/05/o-btn.png\" width=\"117\" height=\"48\" value=\"0\" style=\"margin-top:10px;\" />\r\n    </td>\r\n    </tr>\r\n    </table>\r\n    </form>\r\n</div>\r\n</div>\r\n\r\n<strong>We First is a movement driven by this principle: The future of profit is purpose.</strong>\r\n\r\nLooking at the world through a We First lens, we see that we now live in an intimately connected, mutually dependent, global community. Consumers want a better world, not just better widgets, and believe business should be a force of good that creates positive social impact.\r\n\r\nThis unprecedented collision of global needs and personal wants, of human emotion and social technology, of powerful brands and newly empowered consumers, has the potential to transform our world.\r\n\r\nAs a company, We First helps transform companies into movements, logos into badges of honor, and brands into purpose-driven ways of life.\r\n\r\nBy working at the intersection of social technology and social change, we can achieve our highest business goals and build a better world.\r\n\r\n<strong>Join us, because the evolution of revolution is contribution.</strong>\r\n\r\n&nbsp;\r\n\r\n&nbsp;','We First: A Vision and Movement','','inherit','open','open','','337-revision-56','','','2013-05-02 06:29:19','2013-05-02 06:29:19','',337,'http://wefirstbranding.com/337-revision-56',0,'revision','',0),(402,2,'2013-05-02 06:29:56','2013-05-02 06:29:56','&nbsp;\r\n\r\n<iframe src=\"http://www.youtube.com/embed/JZloSRGIzRc?list=UU9n2qhiLl_dXwOsmt7S_-Dg\" frameborder=\"0\" width=\"560\" height=\"315\"></iframe>\r\n\r\n<div id=\"optin-bg\">\r\n<div style=\"width:90%; margin:auto;\">\r\n<p style=\"padding-top:20px;\">&nbsp;</p>\r\n<p style=\"font-size:16px;\">Get the latest news, free training, and events to transform your company into a social, purpose-driven brand. </p>\r\n<form style=\"margin-top:-8px;\" accept-charset=\"UTF-8\" action=\"https://wut89066.infusionsoft.com/app/form/process/ce621a3b9ec916492b7d952b1a548f53\" class=\"infusion-form\" method=\"POST\">\r\n    <input name=\"inf_form_xid\" type=\"hidden\" value=\"ce621a3b9ec916492b7d952b1a548f53\" />\r\n    <input name=\"inf_form_name\" type=\"hidden\" value=\"Sign up for newsletter\" />\r\n    <input name=\"infusionsoft_version\" type=\"hidden\" value=\"1.28.7.21\" />\r\n    <table align=\"center\">\r\n    <tr>\r\n    <td><p style=\"margin:0; font-style:13px;\"><strong>First Name*</strong></p>\r\n     <input class=\"infusion-field-input-container input2\" id=\"inf_field_FirstName\" name=\"inf_field_FirstName\" type=\"text\" />\r\n    </td>\r\n    </tr>\r\n    <tr>\r\n    <td><p style=\"margin:0; font-style:13px; padding-top:10px;\"><strong>Email*</strong></p>\r\n    <input class=\"infusion-field-input-container input2\" id=\"inf_field_Email\" name=\"inf_field_Email\" type=\"text\" />\r\n    </td>\r\n    </tr>\r\n    <tr>\r\n    <td align=\"center\"> <input type=\"image\" src=\"http://wefirstbranding.com/wp-content/uploads/2013/05/o-btn.png\" width=\"117\" height=\"48\" value=\"0\" style=\"margin-top:10px;\" />\r\n    </td>\r\n    </tr>\r\n    </table>\r\n    </form>\r\n</div>\r\n</div>\r\n\r\n<strong>We First is a movement driven by this principle: The future of profit is purpose.</strong>\r\n\r\nLooking at the world through a We First lens, we see that we now live in an intimately connected, mutually dependent, global community. Consumers want a better world, not just better widgets, and believe business should be a force of good that creates positive social impact.\r\n\r\nThis unprecedented collision of global needs and personal wants, of human emotion and social technology, of powerful brands and newly empowered consumers, has the potential to transform our world.\r\n\r\nAs a company, We First helps transform companies into movements, logos into badges of honor, and brands into purpose-driven ways of life.\r\n\r\nBy working at the intersection of social technology and social change, we can achieve our highest business goals and build a better world.\r\n\r\n<strong>Join us, because the evolution of revolution is contribution.</strong>\r\n\r\n&nbsp;\r\n\r\n&nbsp;','We First: A Vision and Movement','','inherit','open','open','','337-revision-57','','','2013-05-02 06:29:56','2013-05-02 06:29:56','',337,'http://wefirstbranding.com/337-revision-57',0,'revision','',0),(403,2,'2013-05-02 06:30:57','2013-05-02 06:30:57','&nbsp;\r\n\r\n<iframe src=\"http://www.youtube.com/embed/JZloSRGIzRc?list=UU9n2qhiLl_dXwOsmt7S_-Dg\" frameborder=\"0\" width=\"560\" height=\"315\"></iframe>\r\n\r\n<div id=\"optin-bg\">\r\n<div style=\"width:90%; margin:auto;\">\r\n<p style=\"padding-top:20px;\">&nbsp;</p>\r\n<p style=\"font-size:16px;\">Get the latest news, free training, and events to transform your company into a social, purpose-driven brand. </p>\r\n<form style=\"margin-top:-8px;\" accept-charset=\"UTF-8\" action=\"https://wut89066.infusionsoft.com/app/form/process/ce621a3b9ec916492b7d952b1a548f53\" class=\"infusion-form\" method=\"POST\">\r\n    <input name=\"inf_form_xid\" type=\"hidden\" value=\"ce621a3b9ec916492b7d952b1a548f53\" />\r\n    <input name=\"inf_form_name\" type=\"hidden\" value=\"Sign up for newsletter\" />\r\n    <input name=\"infusionsoft_version\" type=\"hidden\" value=\"1.28.7.21\" />\r\n    <table align=\"center\">\r\n    <tr>\r\n    <td><p style=\"margin:0; font-style:13px;\"><strong>First Name*</strong></p>\r\n     <input class=\"infusion-field-input-container input2\" id=\"inf_field_FirstName\" name=\"inf_field_FirstName\" type=\"text\" />\r\n    </td>\r\n    </tr>\r\n    <tr>\r\n    <td><p style=\"margin:0; font-style:13px; padding-top:10px;\"><strong>Email*</strong></p>\r\n    <input class=\"infusion-field-input-container input2\" id=\"inf_field_Email\" name=\"inf_field_Email\" type=\"text\" />\r\n    </td>\r\n    </tr>\r\n    <tr>\r\n    <td align=\"center\"> <input type=\"image\" src=\"http://wefirstbranding.com/wp-content/uploads/2013/05/o-btn.png\" width=\"117\" height=\"48\" value=\"0\" style=\"margin-top:10px;\" />\r\n    </td>\r\n    </tr>\r\n    </table>\r\n    </form>\r\n</div>\r\n</div>\r\n\r\n<strong>We First is a movement driven by this principle: The future of profit is purpose.</strong>\r\n\r\nLooking at the world through a We First lens, we see that we now live in an intimately connected, mutually dependent, global community. Consumers want a better world, not just better widgets, and believe business should be a force of good that creates positive social impact.\r\n\r\nThis unprecedented collision of global needs and personal wants, of human emotion and social technology, of powerful brands and newly empowered consumers, has the potential to transform our world.\r\n\r\nAs a company, We First helps transform companies into movements, logos into badges of honor, and brands into purpose-driven ways of life.\r\n\r\nBy working at the intersection of social technology and social change, we can achieve our highest business goals and build a better world.\r\n\r\n<strong>Join us, because the evolution of revolution is contribution.</strong>\r\n\r\n&nbsp;\r\n\r\n&nbsp;','We First: A Vision and Movement','','inherit','open','open','','337-revision-58','','','2013-05-02 06:30:57','2013-05-02 06:30:57','',337,'http://wefirstbranding.com/337-revision-58',0,'revision','',0),(404,2,'2013-05-02 06:31:21','2013-05-02 06:31:21','&nbsp;\r\n\r\n<iframe src=\"http://www.youtube.com/embed/JZloSRGIzRc?list=UU9n2qhiLl_dXwOsmt7S_-Dg\" frameborder=\"0\" width=\"560\" height=\"315\"></iframe>\r\n\r\n<div id=\"optin-bg\">\r\n<div style=\"width:90%; margin:auto;\">\r\n<p style=\"padding-top:20px;\">&nbsp;</p>\r\n<p style=\"font-size:16px;\">Get the latest news, free training, and events to transform your company into a social, purpose-driven brand. </p>\r\n<form style=\"margin-top:-8px;\" accept-charset=\"UTF-8\" action=\"https://wut89066.infusionsoft.com/app/form/process/ce621a3b9ec916492b7d952b1a548f53\" class=\"infusion-form\" method=\"POST\">\r\n    <input name=\"inf_form_xid\" type=\"hidden\" value=\"ce621a3b9ec916492b7d952b1a548f53\" />\r\n    <input name=\"inf_form_name\" type=\"hidden\" value=\"Sign up for newsletter\" />\r\n    <input name=\"infusionsoft_version\" type=\"hidden\" value=\"1.28.7.21\" />\r\n    <table align=\"center\">\r\n    <tr>\r\n    <td><p style=\"margin:0; font-style:13px;\"><strong>First Name*</strong></p>\r\n     <input class=\"infusion-field-input-container input2\" id=\"inf_field_FirstName\" name=\"inf_field_FirstName\" type=\"text\" />\r\n    </td>\r\n    </tr>\r\n    <tr>\r\n    <td><p style=\"margin:0; font-style:13px; padding-top:10px;\"><strong>Email*</strong></p>\r\n    <input class=\"infusion-field-input-container input2\" id=\"inf_field_Email\" name=\"inf_field_Email\" type=\"text\" />\r\n    </td>\r\n    </tr>\r\n    <tr>\r\n    <td align=\"center\"> <input type=\"image\" src=\"http://wefirstbranding.com/wp-content/uploads/2013/05/o-btn.png\" width=\"117\" height=\"48\" value=\"0\" style=\"margin-top:10px;\" />\r\n    </td>\r\n    </tr>\r\n    </table>\r\n    </form>\r\n</div>\r\n</div>\r\n\r\n<strong>We First is a movement driven by this principle: The future of profit is purpose.</strong>\r\n\r\nLooking at the world through a We First lens, we see that we now live in an intimately connected, mutually dependent, global community. Consumers want a better world, not just better widgets, and believe business should be a force of good that creates positive social impact.\r\n\r\nThis unprecedented collision of global needs and personal wants, of human emotion and social technology, of powerful brands and newly empowered consumers, has the potential to transform our world.\r\n\r\nAs a company, We First helps transform companies into movements, logos into badges of honor, and brands into purpose-driven ways of life.\r\n\r\nBy working at the intersection of social technology and social change, we can achieve our highest business goals and build a better world.\r\n\r\n<strong>Join us, because the evolution of revolution is contribution.</strong>\r\n\r\n&nbsp;\r\n\r\n&nbsp;','We First: A Vision','','inherit','open','open','','337-revision-59','','','2013-05-02 06:31:21','2013-05-02 06:31:21','',337,'http://wefirstbranding.com/337-revision-59',0,'revision','',0),(407,2,'2013-07-25 16:48:12','2013-07-25 16:48:12','','homepage-banner-v1','','inherit','open','open','','homepage-banner-v1','','','2013-07-25 16:48:12','2013-07-25 16:48:12','',151,'http://wefirstbranding.com/wp-content/uploads/2013/07/homepage-banner-v1.png',0,'attachment','image/png',0),(408,2,'2011-05-30 22:52:37','2011-05-30 22:52:37','<div class=\"column_left\">\r\n\r\nWe First is a social branding consultancy that helps brands, non-profits and consumers use social media to build communities, profits and positive impact.\r\n<h2 class=\"page_subheader3\">The Process</h2>\r\nWe First services align a brand’s social purpose and communications to maximize their awareness, profits and positive impact. For measurable impact there must be a clear alignment between a brand’s definition, core values and purpose with their communications and social outreach. It’s this combination that creates brand messaging that is distinctive, memorable and effective in a social marketplace. There are six stages to this process.\r\n<h2 class=\"page_subheader3\">Stage 1: Brand Audit</h2>\r\nThe first stage is an audit of all existing assets, communications, and brand identity elements. We research competitors and the marketplace to provide a gap analysis and to identify new opportunities in a fluid marketplace. The audit covers offline, online and social communications in its assessment of the current perception and performance of the brand.\r\n<h2 class=\"page_subheader3\">Stage 2: Brand Strategy</h2>\r\nStage Two defines the purpose of the company in ways that will be benefit the brand internally with employees, externally in its marketing, and socially across its community. This alignment between a brand’s authentic narrative and its messaging is critical if a brand wants to engage a web-savvy consumer that demands transparency, authenticity and accountability. This also ensures there won’t be a disconnection in the consumer’s mind between what a brand stands for and its social outreach.\r\n<h2 class=\"page_subheader3\">Stage 3: Brand Identity</h2>\r\nStage Three formulates the Brand Identity to ensure that the appearance, experience and expressions of the brand are consistent and appealing to its target audiences and social community. It further ensures that the brand is positioned in such a way as to compel that audience or community to take action, whether it is buying a product, engaging in a conversation or supporting a cause.\r\n\r\n</div>\r\n<div class=\"column_right\">\r\n<h2 class=\"page_subheader3\">Stage 4: Brand Creative</h2>\r\nStage Four involves concepting different ways to build your brand’s social community in ways that build awareness, goodwill, loyalty and profit. The brand and its business objectives will dictate what media are most appropriate. The goal is to put your community to work for you to achieve shared goals, exponentially expand your marketing reach and impact.\r\n<h2 class=\"page_subheader3\">Stage 5: Brand Community</h2>\r\nStage Five is where we build your brand community through social engagement. This includes social media campaigns execution; mobile digital and gaming content rollout; In-house social media training, Search Engine Optimization (SEO); and co-ordination with PR campaigns.\r\n<h2 class=\"page_subheader3\">Stage 6: Brand Maintenance</h2>\r\nStage Six ensures your community keeps growing. We do this on a monthly basis, tracking shifts in brand awareness, consumers sentiment and your brand’s share of voice, integrating emerging technology that captures the imagination of your community and continuing to develop campaigns, content and promotions that promote community growth, engagement and loyalty.\r\n\r\n</div>','Consulting','','inherit','open','open','','151-revision-4','','','2011-05-30 22:52:37','2011-05-30 22:52:37','',151,'http://wefirstbranding.com/151-revision-4',0,'revision','',0),(468,2,'2013-08-02 21:23:42','2013-08-02 21:23:42','As founder of We First, <a href=\"http://en.wikipedia.org/wiki/Simon_Mainwaring\" target=\"_blank\">Simon Mainwaring</a> brings over fifteen years of world-class advertising expertise to bear on each project. His brand experience stretches across almost all product and service categories ranging from the U.S. launch of all three generations of the Toyota Prius to the Entertainment Industry Foundation’s National Service Initiative to the Olympics and World Cup for Nike. Prior to founding We First, Simon created marketing campaigns for following brands during his career:\r\n\r\n<strong>Sport:</strong>\r\nNike, Adidas, Converse, Callaway Golf, Philadelphia Eagles, Brine\r\n\r\n<strong>Automotive: </strong>\r\nToyota, Lexus, Hyundai, Ford, Mercedes, Nissan, Lincoln, Acura, Infiniti, Buick, Jaguar, Volvo, Kia, Range Rover\r\n\r\n<strong>Media: </strong>\r\nNew York Times, truTV, ABC, XM Satellite, DirecTV\r\n\r\n<strong>Alcohol/Beverages: </strong>\r\nMoet Chandon, Bud Light, Absolut, Red Bull, Chivas Regal, Miller Genuine Draft, Remy Martin, Level One, Cazadores, Diet Coke, Dr. Pepper\r\n\r\n<strong>Financial/Insurance: </strong>\r\nVisa, Citibank, HSBC, ING Direct, Charles Schwab, Discover Card, Nationwide Insurance, Mercury Insurance\r\n\r\n<strong>Hospitality/Luxury: </strong>\r\nRitz Carlton, Marriot Hotels, Holiday Inn, Hotels.com, Mohegan Sun, Expedia, Rolex\r\n\r\n<strong>Retail: </strong>\r\nSony, McDonalds. Carl’s Jr., Enfamil, Wheat Thins, Altoids, Countess Mara\r\n\r\n<strong>Cause: </strong>\r\nEntertainment Industry Foundation, ONE.org, Project Peace on Earth\r\n\r\n<strong>Technology:</strong>\r\nGE, Intel\r\n\r\n<strong>Telecommunications: </strong>\r\nVodaphone, Telstra\r\n\r\n<strong>Pharmaceutical: </strong>\r\nCVS\r\n<h2 class=\"subheader_2\">Case Studies</h2>\r\n<strong>Client: </strong>Saatchi &amp; Saatchi Los, Angeles\r\n<strong>Project: </strong>3rd Generation Toyota Prius\r\n<strong>Role: </strong>Freelance ACD\r\n<div style=\"float: left;\"><img style=\"padding: 0px 10px 10px 0px; float: left;\" src=\"/wp-content/themes/wefirst/images/toyota-prius.jpg\" alt=\"Toyota Prius\" width=\"285\" height=\"231\" /></div>\r\nThe launch of the 3rd generation Prius was critical for several reasons. The 2008 global economic meltdown had just begun, Toyota had just posted its first ever operating loss since 1950 and its first major rival, the Honda Insight, was launching three weeks prior to the new Prius.\r\n\r\nWorking as a freelance consultant for Saatchi &amp; Saatchi in Torrance, the assignment was to develop strategy and creativity that would position the Prius at a category-owning advantage while expanding the pre-existing community of loyal Prius owners. The resulting campaign, ‘Harmony Between Man, Nature and Machine’ became a popular hit generating 80,000 pre-orders despite the Recession and prompting Toyota to re-institute overtime at its Tsutsumi factory to keep up with global demand.\r\n\r\nThe team at Saatchi &amp; Saatchi, Los Angeles, together with all its creative partners, executed the campaign in myriad inspired forms including ground-breaking floralscapes, solar-powered wi-fi towers, interactive infographics (in partnership with GOOD Magazine), interactive iPhone apps and games, a Facebook community of over 60,000 fans and a micro-site that featured three twitterstreams discussing green inspiration, charitable giving and the 3rd generation Prius.\r\n\r\n<strong>AICP Awards</strong><span style=\"padding-left: 20px;\">Winner: Production Design</span>\r\n<strong>AICP Awards</strong><span style=\"padding-left: 20px;\">Winner: Music Arrangement</span>\r\n<strong>AICP Awards</strong><span style=\"padding-left: 20px;\">Winner: Production Design</span>\r\n<strong>AICP Awards</strong><span style=\"padding-left: 20px;\">Merit Award</span>\r\n\r\n<strong>Client: </strong>Freeform, Los Angeles\r\n<strong>Project: </strong>Entertainment Industry Foundation National Service Campaign\r\n<strong>Role: </strong>Freelance Creative Director\r\n<div style=\"float: left;\"><img style=\"padding: 0px 10px 10px 0px; float: left;\" src=\"/wp-content/themes/wefirst/images/eif-iparticipate.jpg\" alt=\"EIF iParticipate\" width=\"285\" height=\"231\" /></div>\r\nThe goal of the Entertainment Industry Foundation’s service was to harness the collective power of the entertainment industry to launch a groundbreaking initiative that inspires a new era of service and volunteerism across America.\r\n\r\nWorking as a freelance creative director for Jesse Dylan’s purpose-driven company Freeform, Los Angeles, the assignment was to develop the strategy and creative for a multi-year campaign that showed Americans what could be achieved through service when the country works together. The resulting campaign, ‘iParticipate’ brought together Freeform, Schematic, Katalyst, corporate sponsors (AARP, Medco, United Health Group, Fidelity Investments, Welcome Back Veterans, Major League Baseball), and for the first time in U.S. television history, all four major broadcast networks – ABC, CBS, Fox and NBC – in an unprecedented week-long, television event with more than 100 primetime shows highlighting volunteerism.\r\n\r\nThe campaign was launched in Times Square by Mayor Bloomberg and Ashton Kutcher, and the celebrities featured in the PSA’s included Blythe Danner, Morgan Freeman, Faith Hill, Matthew MacConaughey, Gwyneth Paltrow, Simon Baker and Eva Longoria Parker. ‘iParticipate’ took to the Red Carpet at the Emmy’s while its twitter and Facebook pages drove traffic to its website where visitors entered their zip code to find real-time volunteer opportunities in their area.\r\n\r\n<strong>Client: </strong>Goodby Silverstein &amp; Partners\r\n<strong>Project: </strong>Hyundai Brand Relaunch\r\n<strong>Role: </strong>Freelance Writer\r\n<div style=\"float: left;\"><img style=\"padding: 0px 10px 10px 0px; float: left;\" src=\"/wp-content/themes/wefirst/images/hyundai-relaunch.jpg\" alt=\"Hyundai Relaunch\" width=\"285\" height=\"231\" /></div>\r\nHyundai had suffered a reputation for poor quality vehicles ever since its launch in the U.S.  Despite marked improvements in its vehicles, the reputation persisted limiting sales and market share.\r\n\r\nWorking as a freelance consultant for Goodby Silverstein &amp; Partners, San Francisco, the assignment was to overcome this deeply entrenched misperception and re-launch the brand as the quality automaker it now was. The resulting campaign, ‘Think About It’ was a strategic and creative success, inviting new car buyers to identify the issues they cared about most only to discover the Hyundai had addressed them in their vehicles.\r\n\r\nBoth the teaser and brand print campaigns were finalists at the Magazine Publisher’s of America Kelly Awards and the website executed by Goodby Silverstein and Transistor Studios was included in Communication Arts and was an FWA site of the day.\r\n\r\n<strong>MPA Kelly Awards (Teaser)</strong><span style=\"padding-left: 20px;\">Finalist</span>\r\n<strong>MPA Kelly Awards (Brand)</strong><span style=\"padding-left: 20px;\">Finalist</span>\r\n<strong>Communication Arts</strong><span style=\"padding-left: 20px;\">ThinkAboutIt.com</span>\r\n<strong>FWA (Favorite Website Award)</strong><span style=\"padding-left: 20px;\">Site of the Day</span>\r\n\r\n<strong>Client: </strong>JWT, Detroit\r\n<strong>Project: </strong>Brine Lacrosse\r\n<strong>Role: </strong>Freelance Creative Director\r\n<div style=\"float: left;\"><img style=\"padding: 0px 10px 10px 0px; float: left;\" src=\"/wp-content/themes/wefirst/images/bryne-lacrosse.jpg\" alt=\"Bryne Lacrosse\" width=\"285\" height=\"231\" /></div>\r\nDespite being the country’s leading supplier of lacrosse equipment, Brine was regarded as a stayed and conservative brand when compared to rivals such as Warrior.\r\n\r\nWorking as a freelance consultant for JWT, Detroit, and Honest, and limited to a finite budget and tight deadline, the challenge was to inspire young, aggressive players (aged 8-18 years old) to adopt the Brine brand while remaining true to its heritage of teamwork and sportsmanship. The resulting campaign, ‘Join the Tribe’, invited players to the website to create avatars of themselves out of actual Brine equipment. These tribal mask self-portraits could then be uploaded to their iPhones or posted on the Brine community site.\r\n\r\nOver 5000 players took the time to create their own self-styled portraits and to share it with friends. Driving them to site was a TV campaign featuring star lacrosse players and a digital banner campaign in Lacrosse magazine featuring masks created by different athletes.\r\n\r\nFor hands-on training on how to become a purpose-driven social brand, join 200 of the world\'s best marketers at the<strong><a href=\"http://www.wefirstbranding.com/seminar\" target=\"_blank\"> 2013 We First Social Branding Seminar</a></strong>, Sept 24-25 in Los Angeles. You\'ll learn from experts including leaders from Starbucks, Coca-Cola, charity: water, the UN Foundation, and Simon Mainwaring, CEO and Founder of We First.\r\n<p style=\"text-align: center;\"><a href=\"http://wefirstbranding.com/seminar\"><img class=\"size-large wp-image-419 aligncenter\" title=\"2013 We First Social Branding Seminar Banner\" src=\"http://wefirstbranding.com/wp-content/uploads/2011/02/Blog_seminar_banners2-1024x219.jpg\" alt=\"\" width=\"640\" height=\"136\" /></a></p>\r\n','Case Studies','','inherit','open','open','','145-revision-5','','','2013-08-02 21:23:42','2013-08-02 21:23:42','',145,'http://wefirstbranding.com/145-revision-5',0,'revision','',0),(409,2,'2013-08-02 20:46:42','2013-08-02 20:46:42','','homepage banner v1','','inherit','open','open','','homepage-banner-v1-2','','','2013-08-02 20:46:42','2013-08-02 20:46:42','',151,'http://wefirstbranding.com/wp-content/uploads/2011/02/homepage-banner-v1.jpg',0,'attachment','image/jpeg',0),(410,2,'2013-08-02 20:47:13','2013-08-02 20:47:13','','homepage banner v1','','inherit','open','open','','homepage-banner-v1-3','','','2013-08-02 20:47:13','2013-08-02 20:47:13','',151,'http://wefirstbranding.com/wp-content/uploads/2011/02/homepage-banner-v11.jpg',0,'attachment','image/jpeg',0),(411,2,'2013-08-02 20:44:18','2013-08-02 20:44:18','<div class=\"column_left\">\r\n\r\nWe First is the leading social branding firm that provides strategic consulting and training to help companies tell the story of the good work they do in ways that build their business. Our clients include Fortune 500 brands, major Foundations and high growth companies.\r\n<h2 class=\"page_subheader3\">The Process</h2>\r\nWe First services align a brand’s social purpose and communications to maximize their awareness, profits and positive impact. For measurable impact there must be a clear alignment between a brand’s definition, core values and purpose with their communications and social outreach. It’s this combination that creates brand messaging that is distinctive, memorable and effective in a social marketplace. There are six stages to this process.\r\n<h2 class=\"page_subheader3\">Stage 1: Brand Audit</h2>\r\nThe first stage is an audit of all existing assets, communications, and brand identity elements. We research competitors and the marketplace to provide a gap analysis and to identify new opportunities in a fluid marketplace. The audit covers offline, online and social communications in its assessment of the current perception and performance of the brand.\r\n<h2 class=\"page_subheader3\">Stage 2: Brand Strategy</h2>\r\nStage Two defines the purpose of the company in ways that will be benefit the brand internally with employees, externally in its marketing, and socially across its community. This alignment between a brand’s authentic narrative and its messaging is critical if a brand wants to engage a web-savvy consumer that demands transparency, authenticity and accountability. This also ensures there won’t be a disconnection in the consumer’s mind between what a brand stands for and its social outreach.\r\n<h2 class=\"page_subheader3\">Stage 3: Brand Identity</h2>\r\nStage Three formulates the Brand Identity to ensure that the appearance, experience and expressions of the brand are consistent and appealing to its target audiences and social community. It further ensures that the brand is positioned in such a way as to compel that audience or community to take action, whether it is buying a product, engaging in a conversation or supporting a cause.\r\n\r\n</div>\r\n<div class=\"column_right\">\r\n<h2 class=\"page_subheader3\">Stage 4: Brand Creative</h2>\r\nStage Four involves concepting different ways to build your brand’s social community in ways that build awareness, goodwill, loyalty and profit. The brand and its business objectives will dictate what media are most appropriate. The goal is to put your community to work for you to achieve shared goals, exponentially expand your marketing reach and impact.\r\n<h2 class=\"page_subheader3\">Stage 5: Brand Community</h2>\r\nStage Five is where we build your brand community through social engagement. This includes social media campaigns execution; mobile digital and gaming content rollout; In-house social media training, Search Engine Optimization (SEO); and co-ordination with PR campaigns.\r\n<h2 class=\"page_subheader3\">Stage 6: Brand Maintenance</h2>\r\nStage Six ensures your community keeps growing. We do this on a monthly basis, tracking shifts in brand awareness, consumers sentiment and your brand’s share of voice, integrating emerging technology that captures the imagination of your community and continuing to develop campaigns, content and promotions that promote community growth, engagement and loyalty.\r\n\r\nIn the customer-driven economy, people want to invest in brands that positively change the world, and the most iconic brands of the future will be those that drive the most meaningful social change. \r\n\r\nIf you\'d like hands-on training on how to become a purpose-driven social brand, join us at the<strong><a href=\"http://www.wefirstbranding.com/seminar\" target=\"_blank\"> 2013 We First Social Branding Seminar</a></strong> and learn from some of the best marketers in the world.\r\n\r\n\r\n</div>','Consulting','','inherit','open','open','','151-revision-5','','','2013-08-02 20:44:18','2013-08-02 20:44:18','',151,'http://wefirstbranding.com/151-revision-5',0,'revision','',0),(471,2,'2013-10-08 21:46:49','2013-10-08 21:46:49','','WF_Banner_TrainingKit_3','','inherit','open','open','','wf_banner_trainingkit_3','','','2013-10-08 21:46:49','2013-10-08 21:46:49','',140,'http://wefirstbranding.com/wp-content/uploads/2011/02/WF_Banner_TrainingKit_3.jpg',0,'attachment','image/jpeg',0),(412,2,'2013-10-19 00:07:57','2013-10-19 00:07:57','<iframe src=\"//www.youtube.com/embed/ZeD8fDGpqo8?list=UU9n2qhiLl_dXwOsmt7S_-Dg\" frameborder=\"0\" width=\"560\" height=\"315\"></iframe>\n\nWe First is a way of looking at the world.\n\nIt asserts that we now live in an intimately connected, mutually dependent, global community.\n\nIt recognizes that selfish Me First thinking hurts business, people we care about, millions of strangers and the planet.\n\nIt embraces the seismic impact of digital and social technology that is transforming our professional and personal lives.\n\nIt accepts the challenge of millions of consumers who want brands to be a force for change in return for their loyalty, goodwill and purchases.\n\nIt believes that this unprecedented collision of global needs and personal wants, of human emotion and social technology, of powerful brands and newly empowered consumers has the potential to transform our world.\n\nWe First, the company, partners with brands that recognize that their best interests are served by also helping others.\n\nIt provides them with the most effective strategies, creativity and technology to build their brand communities, profits and positive impact.\n\nBy working at the intersection of social technology and social change we can achieve our highest business goals and build a better world.\n<h2>Ten Core Beliefs</h2>\n<ul>\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px; padding-top: 5px;\" src=\"/wp-content/uploads/2011/01/contract-1.png\" alt=\"We First Contract\" />An inter-dependent, global community requires an expanded definition of self-interest.</li>\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px; padding-top: 5px;\" src=\"/wp-content/uploads/2011/01/contract-2.png\" alt=\"We First Contract\" />The future of profit is purpose.</li>\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px; padding-top: 5px;\" src=\"/wp-content/uploads/2011/01/contract-3.png\" alt=\"We First Contract\" />Technology is teaching us to be human again.</li>\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px; padding-top: 5px;\" src=\"/wp-content/uploads/2011/01/contract-4.png\" alt=\"We First Contract\" />Consumers want a better world, not just better widgets.</li>\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px; padding-top: 5px;\" src=\"/wp-content/uploads/2011/01/contract-5.png\" alt=\"We First Contract\" />Brands must become architects of community.</li>\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px; padding-top: 5px;\" src=\"/wp-content/uploads/2011/01/contract-6.png\" alt=\"We First Contract\" />Brands must become day traders in social emotion.</li>\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px; padding-top: 5px;\" src=\"/wp-content/uploads/2011/01/contract-7.png\" alt=\"We First Contract\" />The evolution of revolution is contribution.</li>\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px; padding-top: 5px;\" src=\"/wp-content/uploads/2011/01/contract-8.png\" alt=\"We First Contract\" />We cannot separate living and giving if we hope to build a better world.</li>\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px; padding-top: 5px;\" src=\"/wp-content/uploads/2011/01/contract-9.png\" alt=\"We First Contract\" />Life’s necessities must generate the necessities for life.</li>\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px; padding-top: 5px;\" src=\"/wp-content/uploads/2011/01/contract-10.png\" alt=\"We First Contract\" />Prosperity is not the wealth of a few but the well-being of many.</li>\n</ul>\nCheck out our latest infographic below with some cold hard facts that make it clear the future of profit is purpose, and the most iconic brands of the future will be those that drive the most meaningful social change.\n\n<a href=\"http://simonmainwaring.com/wp-content/uploads/2013/07/WeFirst_Infographic_code_50.png\"><img class=\"alignleft  wp-image-9326\" title=\"We First The Rise of Purpose-Driven Social Brands\" src=\"http://simonmainwaring.com/wp-content/uploads/2013/07/WeFirst_Infographic_code_50.png\" alt=\"We First The Rise of Purpose-Driven Social Brands\" width=\"700\" height=\"3074\" /></a>','Manifesto','','inherit','open','open','','168-autosave','','','2013-10-19 00:07:57','2013-10-19 00:07:57','',168,'http://wefirstbranding.com/168-autosave',0,'revision','',0),(413,2,'2011-02-10 19:05:30','2011-02-10 19:05:30','We First is a way of looking at the world.\r\n\r\nIt asserts that we now live in an intimately connected, mutually dependent, global community.\r\n\r\nIt recognizes that selfish Me First thinking hurts business, people we care about, millions of strangers and the planet.\r\n\r\nIt embraces the seismic impact of digital and social technology that is transforming our professional and personal lives.\r\n\r\nIt accepts the challenge of millions of consumers who want brands to be a force for change in return for their loyalty, goodwill and purchases.\r\n\r\nIt believes that this unprecedented collision of global needs and personal wants, of human emotion and social technology, of powerful brands and newly empowered consumers has the potential to transform our world.\r\n\r\nWe First, the company, partners with brands that recognize that their best interests are served by also helping others.\r\n\r\nIt provides them with the most effective strategies, creativity and technology to build their brand communities, profits and positive impact.\r\n\r\nBy working at the intersection of social technology and social change we can achieve our highest business goals and build a better world.\r\n<h2>Ten Core Beliefs</h2>\r\n<ul>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px; padding-top:5px;\" src=\"/wp-content/uploads/2011/01/contract-1.png\" alt=\"We First Contract\" />An inter-dependent, global community requires an expanded definition of self-interest.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px; padding-top:5px;\" src=\"/wp-content/uploads/2011/01/contract-2.png\" alt=\"We First Contract\" />The future of profit is purpose.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px; padding-top:5px;\" src=\"/wp-content/uploads/2011/01/contract-3.png\" alt=\"We First Contract\" />Technology is teaching us to be human again.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px; padding-top:5px;\" src=\"/wp-content/uploads/2011/01/contract-4.png\" alt=\"We First Contract\" />Consumers want a better world, not just better widgets.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px; padding-top:5px;\" src=\"/wp-content/uploads/2011/01/contract-5.png\" alt=\"We First Contract\" />Brands must become architects of community.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px; padding-top:5px;\" src=\"/wp-content/uploads/2011/01/contract-6.png\" alt=\"We First Contract\" />Brands must become day traders in social emotion.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px; padding-top:5px;\" src=\"/wp-content/uploads/2011/01/contract-7.png\" alt=\"We First Contract\" />The evolution of revolution is contribution.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px; padding-top:5px;\" src=\"/wp-content/uploads/2011/01/contract-8.png\" alt=\"We First Contract\" />We cannot separate living and giving if we hope to build a better world.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px; padding-top:5px;\" src=\"/wp-content/uploads/2011/01/contract-9.png\" alt=\"We First Contract\" />Life’s necessities must generate the necessities for life.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px; padding-top:5px;\" src=\"/wp-content/uploads/2011/01/contract-10.png\" alt=\"We First Contract\" />Prosperity is not the wealth of a few but the well-being of many.</li>\r\n</ul>','Manifesto','','inherit','open','open','','168-revision-2','','','2011-02-10 19:05:30','2011-02-10 19:05:30','',168,'http://wefirstbranding.com/168-revision-2',0,'revision','',0),(414,2,'2013-08-02 21:00:00','2013-08-02 21:00:00','We First is a way of looking at the world.\r\n\r\nIt asserts that we now live in an intimately connected, mutually dependent, global community.\r\n\r\nIt recognizes that selfish Me First thinking hurts business, people we care about, millions of strangers and the planet.\r\n\r\nIt embraces the seismic impact of digital and social technology that is transforming our professional and personal lives.\r\n\r\nIt accepts the challenge of millions of consumers who want brands to be a force for change in return for their loyalty, goodwill and purchases.\r\n\r\nIt believes that this unprecedented collision of global needs and personal wants, of human emotion and social technology, of powerful brands and newly empowered consumers has the potential to transform our world.\r\n\r\nWe First, the company, partners with brands that recognize that their best interests are served by also helping others.\r\n\r\nIt provides them with the most effective strategies, creativity and technology to build their brand communities, profits and positive impact.\r\n\r\nBy working at the intersection of social technology and social change we can achieve our highest business goals and build a better world.\r\n<h2>Ten Core Beliefs</h2>\r\n<ul>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px; padding-top:5px;\" src=\"/wp-content/uploads/2011/01/contract-1.png\" alt=\"We First Contract\" />An inter-dependent, global community requires an expanded definition of self-interest.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px; padding-top:5px;\" src=\"/wp-content/uploads/2011/01/contract-2.png\" alt=\"We First Contract\" />The future of profit is purpose.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px; padding-top:5px;\" src=\"/wp-content/uploads/2011/01/contract-3.png\" alt=\"We First Contract\" />Technology is teaching us to be human again.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px; padding-top:5px;\" src=\"/wp-content/uploads/2011/01/contract-4.png\" alt=\"We First Contract\" />Consumers want a better world, not just better widgets.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px; padding-top:5px;\" src=\"/wp-content/uploads/2011/01/contract-5.png\" alt=\"We First Contract\" />Brands must become architects of community.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px; padding-top:5px;\" src=\"/wp-content/uploads/2011/01/contract-6.png\" alt=\"We First Contract\" />Brands must become day traders in social emotion.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px; padding-top:5px;\" src=\"/wp-content/uploads/2011/01/contract-7.png\" alt=\"We First Contract\" />The evolution of revolution is contribution.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px; padding-top:5px;\" src=\"/wp-content/uploads/2011/01/contract-8.png\" alt=\"We First Contract\" />We cannot separate living and giving if we hope to build a better world.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px; padding-top:5px;\" src=\"/wp-content/uploads/2011/01/contract-9.png\" alt=\"We First Contract\" />Life’s necessities must generate the necessities for life.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px; padding-top:5px;\" src=\"/wp-content/uploads/2011/01/contract-10.png\" alt=\"We First Contract\" />Prosperity is not the wealth of a few but the well-being of many.</li>\r\n</ul>\r\n\r\nFor hands-on training on how to become a purpose-driven social brand, join us at the<strong><a href=\"http://www.wefirstbranding.com/seminar\" target=\"_blank\"> 2013 We First Social Branding Seminar</a></strong>, Sept 24-25 in Los Angeles. Learn from some of the best marketers in the world including leaders from Starbucks, Coca-Cola, charity: water, and the UN Foundation.\r\n<p style=\"text-align: center;\"><a href=\"http://wefirstbranding.com/seminar\"><img class=\" wp-image-410 aligncenter\" title=\"homepage banner v1\" src=\"http://wefirstbranding.com/wp-content/uploads/2011/02/homepage-banner-v11-1024x452.jpg\" alt=\"\" width=\"410\" height=\"181\" /></a></p>\r\n','Manifesto','','inherit','open','open','','168-revision-3','','','2013-08-02 21:00:00','2013-08-02 21:00:00','',168,'http://wefirstbranding.com/168-revision-3',0,'revision','',0),(415,2,'2013-08-02 21:04:55','2013-08-02 21:04:55','','2013 We First Social Branding Seminar','','inherit','open','open','','we-first-3','','','2013-08-02 21:04:55','2013-08-02 21:04:55','',168,'http://wefirstbranding.com/wp-content/uploads/2011/02/We-First-3.jpg',0,'attachment','image/jpeg',0),(419,2,'2013-08-02 21:12:23','2013-08-02 21:12:23','','2013 We First Social Branding Seminar Banner','','inherit','open','open','','blog_seminar_banners2','','','2013-08-02 21:12:23','2013-08-02 21:12:23','',168,'http://wefirstbranding.com/wp-content/uploads/2011/02/Blog_seminar_banners2.jpg',0,'attachment','image/jpeg',0),(416,2,'2013-08-02 21:02:39','2013-08-02 21:02:39','<iframe src=\"//www.youtube.com/embed/ZeD8fDGpqo8?list=UU9n2qhiLl_dXwOsmt7S_-Dg\" frameborder=\"0\" width=\"560\" height=\"315\"></iframe>\r\n\r\nWe First is a way of looking at the world.\r\n\r\nIt asserts that we now live in an intimately connected, mutually dependent, global community.\r\n\r\nIt recognizes that selfish Me First thinking hurts business, people we care about, millions of strangers and the planet.\r\n\r\nIt embraces the seismic impact of digital and social technology that is transforming our professional and personal lives.\r\n\r\nIt accepts the challenge of millions of consumers who want brands to be a force for change in return for their loyalty, goodwill and purchases.\r\n\r\nIt believes that this unprecedented collision of global needs and personal wants, of human emotion and social technology, of powerful brands and newly empowered consumers has the potential to transform our world.\r\n\r\nWe First, the company, partners with brands that recognize that their best interests are served by also helping others.\r\n\r\nIt provides them with the most effective strategies, creativity and technology to build their brand communities, profits and positive impact.\r\n\r\nBy working at the intersection of social technology and social change we can achieve our highest business goals and build a better world.\r\n<h2>Ten Core Beliefs</h2>\r\n<ul>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px; padding-top: 5px;\" src=\"/wp-content/uploads/2011/01/contract-1.png\" alt=\"We First Contract\" />An inter-dependent, global community requires an expanded definition of self-interest.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px; padding-top: 5px;\" src=\"/wp-content/uploads/2011/01/contract-2.png\" alt=\"We First Contract\" />The future of profit is purpose.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px; padding-top: 5px;\" src=\"/wp-content/uploads/2011/01/contract-3.png\" alt=\"We First Contract\" />Technology is teaching us to be human again.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px; padding-top: 5px;\" src=\"/wp-content/uploads/2011/01/contract-4.png\" alt=\"We First Contract\" />Consumers want a better world, not just better widgets.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px; padding-top: 5px;\" src=\"/wp-content/uploads/2011/01/contract-5.png\" alt=\"We First Contract\" />Brands must become architects of community.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px; padding-top: 5px;\" src=\"/wp-content/uploads/2011/01/contract-6.png\" alt=\"We First Contract\" />Brands must become day traders in social emotion.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px; padding-top: 5px;\" src=\"/wp-content/uploads/2011/01/contract-7.png\" alt=\"We First Contract\" />The evolution of revolution is contribution.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px; padding-top: 5px;\" src=\"/wp-content/uploads/2011/01/contract-8.png\" alt=\"We First Contract\" />We cannot separate living and giving if we hope to build a better world.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px; padding-top: 5px;\" src=\"/wp-content/uploads/2011/01/contract-9.png\" alt=\"We First Contract\" />Life’s necessities must generate the necessities for life.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px; padding-top: 5px;\" src=\"/wp-content/uploads/2011/01/contract-10.png\" alt=\"We First Contract\" />Prosperity is not the wealth of a few but the well-being of many.</li>\r\n</ul>\r\nFor hands-on training on how to become a purpose-driven social brand, join us at the<strong><a href=\"http://www.wefirstbranding.com/seminar\" target=\"_blank\"> 2013 We First Social Branding Seminar</a></strong>, Sept 24-25 in Los Angeles. Learn from some of the best marketers in the world including leaders from Starbucks, Coca-Cola, charity: water, and the UN Foundation.\r\n<p style=\"text-align: center;\"><a href=\"http://wefirstbranding.com/seminar\"><img class=\" wp-image-410 aligncenter\" title=\"homepage banner v1\" src=\"http://wefirstbranding.com/wp-content/uploads/2011/02/homepage-banner-v11-1024x452.jpg\" alt=\"\" width=\"410\" height=\"181\" /></a></p>','Manifesto','','inherit','open','open','','168-revision-4','','','2013-08-02 21:02:39','2013-08-02 21:02:39','',168,'http://wefirstbranding.com/168-revision-4',0,'revision','',0),(467,2,'2013-08-02 20:48:58','2013-08-02 20:48:58','<div class=\"column_left\">\r\n\r\nWe First is the leading social branding firm that provides strategic consulting and training to help companies tell the story of the good work they do in ways that build their business. Our clients include Fortune 500 brands, major Foundations and high growth companies.\r\n<h2 class=\"page_subheader3\">The Process</h2>\r\nWe First services align a brand’s social purpose and communications to maximize their awareness, profits and positive impact. For measurable impact there must be a clear alignment between a brand’s definition, core values and purpose with their communications and social outreach. It’s this combination that creates brand messaging that is distinctive, memorable and effective in a social marketplace. There are six stages to this process.\r\n<h2 class=\"page_subheader3\">Stage 1: Brand Audit</h2>\r\nThe first stage is an audit of all existing assets, communications, and brand identity elements. We research competitors and the marketplace to provide a gap analysis and to identify new opportunities in a fluid marketplace. The audit covers offline, online and social communications in its assessment of the current perception and performance of the brand.\r\n<h2 class=\"page_subheader3\">Stage 2: Brand Strategy</h2>\r\nStage Two defines the purpose of the company in ways that will be benefit the brand internally with employees, externally in its marketing, and socially across its community. This alignment between a brand’s authentic narrative and its messaging is critical if a brand wants to engage a web-savvy consumer that demands transparency, authenticity and accountability. This also ensures there won’t be a disconnection in the consumer’s mind between what a brand stands for and its social outreach.\r\n<h2 class=\"page_subheader3\">Stage 3: Brand Identity</h2>\r\nStage Three formulates the Brand Identity to ensure that the appearance, experience and expressions of the brand are consistent and appealing to its target audiences and social community. It further ensures that the brand is positioned in such a way as to compel that audience or community to take action, whether it is buying a product, engaging in a conversation or supporting a cause.\r\n\r\n</div>\r\n<div class=\"column_right\">\r\n<h2 class=\"page_subheader3\">Stage 4: Brand Creative</h2>\r\nStage Four involves concepting different ways to build your brand’s social community in ways that build awareness, goodwill, loyalty and profit. The brand and its business objectives will dictate what media are most appropriate. The goal is to put your community to work for you to achieve shared goals, exponentially expand your marketing reach and impact.\r\n<h2 class=\"page_subheader3\">Stage 5: Brand Community</h2>\r\nStage Five is where we build your brand community through social engagement. This includes social media campaigns execution; mobile digital and gaming content rollout; In-house social media training, Search Engine Optimization (SEO); and co-ordination with PR campaigns.\r\n<h2 class=\"page_subheader3\">Stage 6: Brand Maintenance</h2>\r\nStage Six ensures your community keeps growing. We do this on a monthly basis, tracking shifts in brand awareness, consumers sentiment and your brand’s share of voice, integrating emerging technology that captures the imagination of your community and continuing to develop campaigns, content and promotions that promote community growth, engagement and loyalty.\r\n\r\nIn the customer-driven economy, people want to invest in brands that positively change the world, and the most iconic brands of the future will be those that drive the most meaningful social change.\r\n\r\nIf you\'d like hands-on training on how to become a purpose-driven social brand, join us at the<strong><a href=\"http://www.wefirstbranding.com/seminar\" target=\"_blank\"> 2013 We First Social Branding Seminar</a></strong> and learn from some of the best marketers in the world.\r\n<p style=\"text-align: center;\"><a href=\"http://wefirstbranding.com/seminar\"><img class=\" wp-image-410 aligncenter\" title=\"homepage banner v1\" src=\"http://wefirstbranding.com/wp-content/uploads/2011/02/homepage-banner-v11-1024x452.jpg\" alt=\"\" width=\"410\" height=\"181\" /></a></p>\r\n\r\n</div>','Consulting','','inherit','open','open','','151-revision-6','','','2013-08-02 20:48:58','2013-08-02 20:48:58','',151,'http://wefirstbranding.com/151-revision-6',0,'revision','',0),(417,2,'2013-08-02 21:06:30','2013-08-02 21:06:30','<iframe src=\"//www.youtube.com/embed/ZeD8fDGpqo8?list=UU9n2qhiLl_dXwOsmt7S_-Dg\" frameborder=\"0\" width=\"560\" height=\"315\"></iframe>\r\n\r\nWe First is a way of looking at the world.\r\n\r\nIt asserts that we now live in an intimately connected, mutually dependent, global community.\r\n\r\nIt recognizes that selfish Me First thinking hurts business, people we care about, millions of strangers and the planet.\r\n\r\nIt embraces the seismic impact of digital and social technology that is transforming our professional and personal lives.\r\n\r\nIt accepts the challenge of millions of consumers who want brands to be a force for change in return for their loyalty, goodwill and purchases.\r\n\r\nIt believes that this unprecedented collision of global needs and personal wants, of human emotion and social technology, of powerful brands and newly empowered consumers has the potential to transform our world.\r\n\r\nWe First, the company, partners with brands that recognize that their best interests are served by also helping others.\r\n\r\nIt provides them with the most effective strategies, creativity and technology to build their brand communities, profits and positive impact.\r\n\r\nBy working at the intersection of social technology and social change we can achieve our highest business goals and build a better world.\r\n<h2>Ten Core Beliefs</h2>\r\n<ul>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px; padding-top: 5px;\" src=\"/wp-content/uploads/2011/01/contract-1.png\" alt=\"We First Contract\" />An inter-dependent, global community requires an expanded definition of self-interest.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px; padding-top: 5px;\" src=\"/wp-content/uploads/2011/01/contract-2.png\" alt=\"We First Contract\" />The future of profit is purpose.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px; padding-top: 5px;\" src=\"/wp-content/uploads/2011/01/contract-3.png\" alt=\"We First Contract\" />Technology is teaching us to be human again.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px; padding-top: 5px;\" src=\"/wp-content/uploads/2011/01/contract-4.png\" alt=\"We First Contract\" />Consumers want a better world, not just better widgets.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px; padding-top: 5px;\" src=\"/wp-content/uploads/2011/01/contract-5.png\" alt=\"We First Contract\" />Brands must become architects of community.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px; padding-top: 5px;\" src=\"/wp-content/uploads/2011/01/contract-6.png\" alt=\"We First Contract\" />Brands must become day traders in social emotion.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px; padding-top: 5px;\" src=\"/wp-content/uploads/2011/01/contract-7.png\" alt=\"We First Contract\" />The evolution of revolution is contribution.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px; padding-top: 5px;\" src=\"/wp-content/uploads/2011/01/contract-8.png\" alt=\"We First Contract\" />We cannot separate living and giving if we hope to build a better world.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px; padding-top: 5px;\" src=\"/wp-content/uploads/2011/01/contract-9.png\" alt=\"We First Contract\" />Life’s necessities must generate the necessities for life.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px; padding-top: 5px;\" src=\"/wp-content/uploads/2011/01/contract-10.png\" alt=\"We First Contract\" />Prosperity is not the wealth of a few but the well-being of many.</li>\r\n</ul>\r\n<a href=\"http://wefirstbranding.com/wp-content/uploads/2011/02/We-First-3.jpg\"><img class=\"alignleft  wp-image-415\" title=\"2013 We First Social Branding Seminar\" src=\"http://wefirstbranding.com/wp-content/uploads/2011/02/We-First-3-1024x1024.jpg\" alt=\"2013 We First Social Branding Seminar\" width=\"403\" height=\"403\" /></a>\r\n\r\nFor hands-on training on how to become a purpose-driven social brand, join us at the<strong><a href=\"http://www.wefirstbranding.com/seminar\" target=\"_blank\"> 2013 We First Social Branding Seminar</a></strong>, Sept 24-25 in Los Angeles. Learn from some of the best marketers in the world including leaders from Starbucks, Coca-Cola, charity: water, and the UN Foundation.\r\n<p style=\"text-align: center;\"></p>','Manifesto','','inherit','open','open','','168-revision-5','','','2013-08-02 21:06:30','2013-08-02 21:06:30','',168,'http://wefirstbranding.com/168-revision-5',0,'revision','',0),(418,2,'2013-08-02 21:07:32','2013-08-02 21:07:32','<iframe src=\"//www.youtube.com/embed/ZeD8fDGpqo8?list=UU9n2qhiLl_dXwOsmt7S_-Dg\" frameborder=\"0\" width=\"560\" height=\"315\"></iframe>\r\n\r\nWe First is a way of looking at the world.\r\n\r\nIt asserts that we now live in an intimately connected, mutually dependent, global community.\r\n\r\nIt recognizes that selfish Me First thinking hurts business, people we care about, millions of strangers and the planet.\r\n\r\nIt embraces the seismic impact of digital and social technology that is transforming our professional and personal lives.\r\n\r\nIt accepts the challenge of millions of consumers who want brands to be a force for change in return for their loyalty, goodwill and purchases.\r\n\r\nIt believes that this unprecedented collision of global needs and personal wants, of human emotion and social technology, of powerful brands and newly empowered consumers has the potential to transform our world.\r\n\r\nWe First, the company, partners with brands that recognize that their best interests are served by also helping others.\r\n\r\nIt provides them with the most effective strategies, creativity and technology to build their brand communities, profits and positive impact.\r\n\r\nBy working at the intersection of social technology and social change we can achieve our highest business goals and build a better world.\r\n<h2>Ten Core Beliefs</h2>\r\n<ul>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px; padding-top: 5px;\" src=\"/wp-content/uploads/2011/01/contract-1.png\" alt=\"We First Contract\" />An inter-dependent, global community requires an expanded definition of self-interest.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px; padding-top: 5px;\" src=\"/wp-content/uploads/2011/01/contract-2.png\" alt=\"We First Contract\" />The future of profit is purpose.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px; padding-top: 5px;\" src=\"/wp-content/uploads/2011/01/contract-3.png\" alt=\"We First Contract\" />Technology is teaching us to be human again.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px; padding-top: 5px;\" src=\"/wp-content/uploads/2011/01/contract-4.png\" alt=\"We First Contract\" />Consumers want a better world, not just better widgets.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px; padding-top: 5px;\" src=\"/wp-content/uploads/2011/01/contract-5.png\" alt=\"We First Contract\" />Brands must become architects of community.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px; padding-top: 5px;\" src=\"/wp-content/uploads/2011/01/contract-6.png\" alt=\"We First Contract\" />Brands must become day traders in social emotion.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px; padding-top: 5px;\" src=\"/wp-content/uploads/2011/01/contract-7.png\" alt=\"We First Contract\" />The evolution of revolution is contribution.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px; padding-top: 5px;\" src=\"/wp-content/uploads/2011/01/contract-8.png\" alt=\"We First Contract\" />We cannot separate living and giving if we hope to build a better world.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px; padding-top: 5px;\" src=\"/wp-content/uploads/2011/01/contract-9.png\" alt=\"We First Contract\" />Life’s necessities must generate the necessities for life.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px; padding-top: 5px;\" src=\"/wp-content/uploads/2011/01/contract-10.png\" alt=\"We First Contract\" />Prosperity is not the wealth of a few but the well-being of many.</li>\r\n</ul>\r\n<a href=\"http://wefirstbranding.com/wp-content/uploads/2011/02/We-First-3.jpg\" target=\"_blank\"><img class=\"wp-image-415 alignleft\" title=\"2013 We First Social Branding Seminar\" src=\"http://wefirstbranding.com/wp-content/uploads/2011/02/We-First-3-1024x1024.jpg\" alt=\"2013 We First Social Branding Seminar\" width=\"363\" height=\"363\" /></a>\r\n\r\nFor hands-on training on how to become a purpose-driven social brand, join us at the<strong><a href=\"http://www.wefirstbranding.com/seminar\" target=\"_blank\"> 2013 We First Social Branding Seminar</a></strong>, Sept 24-25 in Los Angeles. Learn from some of the best marketers in the world including leaders from Starbucks, Coca-Cola, charity: water, and the UN Foundation.\r\n<p style=\"text-align: center;\"></p>','Manifesto','','inherit','open','open','','168-revision-6','','','2013-08-02 21:07:32','2013-08-02 21:07:32','',168,'http://wefirstbranding.com/168-revision-6',0,'revision','',0),(486,2,'2013-12-04 20:04:03','2013-12-04 20:04:03','<form accept-charset=\"UTF-8\" action=\"https://wut89066.infusionsoft.com/app/form/process/4412370382d1f6a7d11d8932d11c2471\" class=\"infusion-form\" method=\"POST\">\r\n    <input name=\"inf_form_xid\" type=\"hidden\" value=\"4412370382d1f6a7d11d8932d11c2471\" />\r\n    <input name=\"inf_form_name\" type=\"hidden\" value=\"Brand Definition Worksheet Optin\" />\r\n    <input name=\"infusionsoft_version\" type=\"hidden\" value=\"1.29.8.42\" />\r\n    <div class=\"infusion-field\">\r\n        <label for=\"inf_field_Email\">Email *</label>\r\n        <input class=\"infusion-field-input-container\" id=\"inf_field_Email\" name=\"inf_field_Email\" type=\"text\" />\r\n    </div>\r\n    <div class=\"infusion-field\">\r\n        <label for=\"inf_field_FirstName\">First Name *</label>\r\n        <input class=\"infusion-field-input-container\" id=\"inf_field_FirstName\" name=\"inf_field_FirstName\" type=\"text\" />\r\n    </div>\r\n    <div class=\"infusion-field\">\r\n        <label for=\"inf_field_LastName\">Last Name *</label>\r\n        <input class=\"infusion-field-input-container\" id=\"inf_field_LastName\" name=\"inf_field_LastName\" type=\"text\" />\r\n    </div>\r\n    <div class=\"infusion-field\">\r\n        <label for=\"inf_field_Company\">Company *</label>\r\n        <input class=\"infusion-field-input-container\" id=\"inf_field_Company\" name=\"inf_field_Company\" type=\"text\" />\r\n    </div>\r\n    <div class=\"infusion-field\">\r\n        <label for=\"inf_field_JobTitle\">Job Title *</label>\r\n        <input class=\"infusion-field-input-container\" id=\"inf_field_JobTitle\" name=\"inf_field_JobTitle\" type=\"text\" />\r\n    </div>\r\n    <div class=\"infusion-field\">\r\n        <label for=\"inf_custom_Role\">Role *</label>\r\n        <select id=\"inf_custom_Role\" name=\"inf_custom_Role\"><option value=\"\">Please select one</option><option value=\"Executive Team\">Executive Team</option><option value=\"Marketing\">Marketing</option><option value=\"PR/Corporate Communications\">PR/Corporate Communications</option><option value=\"Sustainability\">Sustainability</option><option value=\"Foundation/CSR\">Foundation/CSR</option><option value=\"Other\">Other</option></select>\r\n    </div>\r\n    <div class=\"infusion-submit\">\r\n        <input type=\"submit\" value=\"Submit\" />\r\n    </div>\r\n</form>','How To Define Your Brand\'s Purpose','','publish','open','open','','how-to-define-your-brands-purpose','','','2013-12-11 06:14:37','2013-12-11 06:14:37','',0,'http://wefirstbranding.com/?page_id=486',0,'page','',0),(483,2,'2013-10-08 21:45:52','2013-10-08 21:45:52','<div class=\"column_left\">\r\n\r\nWe First is the leading social branding firm that provides strategic consulting and training to help companies tell the story of the good work they do in ways that build their business. Our clients include Fortune 500 brands, major Foundations and high growth companies.\r\n<h2 class=\"page_subheader3\">The Process</h2>\r\nWe First services align a brand’s social purpose and communications to maximize their awareness, profits and positive impact. For measurable impact there must be a clear alignment between a brand’s definition, core values and purpose with their communications and social outreach. It’s this combination that creates brand messaging that is distinctive, memorable and effective in a social marketplace. There are six stages to this process.\r\n<h2 class=\"page_subheader3\">Stage 1: Brand Audit</h2>\r\nThe first stage is an audit of all existing assets, communications, and brand identity elements. We research competitors and the marketplace to provide a gap analysis and to identify new opportunities in a fluid marketplace. The audit covers offline, online and social communications in its assessment of the current perception and performance of the brand.\r\n<h2 class=\"page_subheader3\">Stage 2: Brand Strategy</h2>\r\nStage Two defines the purpose of the company in ways that will be benefit the brand internally with employees, externally in its marketing, and socially across its community. This alignment between a brand’s authentic narrative and its messaging is critical if a brand wants to engage a web-savvy consumer that demands transparency, authenticity and accountability. This also ensures there won’t be a disconnection in the consumer’s mind between what a brand stands for and its social outreach.\r\n<h2 class=\"page_subheader3\">Stage 3: Brand Identity</h2>\r\nStage Three formulates the Brand Identity to ensure that the appearance, experience and expressions of the brand are consistent and appealing to its target audiences and social community. It further ensures that the brand is positioned in such a way as to compel that audience or community to take action, whether it is buying a product, engaging in a conversation or supporting a cause.\r\n\r\n</div>\r\n<div class=\"column_right\">\r\n<h2 class=\"page_subheader3\">Stage 4: Brand Creative</h2>\r\nStage Four involves concepting different ways to build your brand’s social community in ways that build awareness, goodwill, loyalty and profit. The brand and its business objectives will dictate what media are most appropriate. The goal is to put your community to work for you to achieve shared goals, exponentially expand your marketing reach and impact.\r\n<h2 class=\"page_subheader3\">Stage 5: Brand Community</h2>\r\nStage Five is where we build your brand community through social engagement. This includes social media campaigns execution; mobile digital and gaming content rollout; In-house social media training, Search Engine Optimization (SEO); and co-ordination with PR campaigns.\r\n<h2 class=\"page_subheader3\">Stage 6: Brand Maintenance</h2>\r\nStage Six ensures your community keeps growing. We do this on a monthly basis, tracking shifts in brand awareness, consumers sentiment and your brand’s share of voice, integrating emerging technology that captures the imagination of your community and continuing to develop campaigns, content and promotions that promote community growth, engagement and loyalty.\r\n\r\nIn the customer-driven economy, people want to invest in brands that positively change the world, and the most iconic brands of the future will be those that drive the most meaningful social change.\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n<p style=\"text-align: center;\"><a href=\"http://socialbrandingblueprint.com/corporate/\"><img class=\"size-full wp-image-469\" title=\"WF_Banner_TrainingKit_2\" src=\"http://wefirstbranding.com/wp-content/uploads/2013/10/WF_Banner_TrainingKit_2.jpg\" alt=\"\" width=\"427\" height=\"189\" /></a></p>\r\n<p style=\"text-align: center;\"></p>\r\n\r\n</div>','Consulting','','inherit','open','open','','151-revision-8','','','2013-10-08 21:45:52','2013-10-08 21:45:52','',151,'http://wefirstbranding.com/151-revision-8',0,'revision','',0),(465,2,'2013-10-03 21:55:07','2013-10-03 21:55:07','<iframe src=\"//www.youtube.com/embed/ZeD8fDGpqo8?list=UU9n2qhiLl_dXwOsmt7S_-Dg\" frameborder=\"0\" width=\"560\" height=\"315\"></iframe>\r\n\r\nWe First is a way of looking at the world.\r\n\r\nIt asserts that we now live in an intimately connected, mutually dependent, global community.\r\n\r\nIt recognizes that selfish Me First thinking hurts business, people we care about, millions of strangers and the planet.\r\n\r\nIt embraces the seismic impact of digital and social technology that is transforming our professional and personal lives.\r\n\r\nIt accepts the challenge of millions of consumers who want brands to be a force for change in return for their loyalty, goodwill and purchases.\r\n\r\nIt believes that this unprecedented collision of global needs and personal wants, of human emotion and social technology, of powerful brands and newly empowered consumers has the potential to transform our world.\r\n\r\nWe First, the company, partners with brands that recognize that their best interests are served by also helping others.\r\n\r\nIt provides them with the most effective strategies, creativity and technology to build their brand communities, profits and positive impact.\r\n\r\nBy working at the intersection of social technology and social change we can achieve our highest business goals and build a better world.\r\n<h2>Ten Core Beliefs</h2>\r\n<ul>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px; padding-top: 5px;\" src=\"/wp-content/uploads/2011/01/contract-1.png\" alt=\"We First Contract\" />An inter-dependent, global community requires an expanded definition of self-interest.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px; padding-top: 5px;\" src=\"/wp-content/uploads/2011/01/contract-2.png\" alt=\"We First Contract\" />The future of profit is purpose.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px; padding-top: 5px;\" src=\"/wp-content/uploads/2011/01/contract-3.png\" alt=\"We First Contract\" />Technology is teaching us to be human again.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px; padding-top: 5px;\" src=\"/wp-content/uploads/2011/01/contract-4.png\" alt=\"We First Contract\" />Consumers want a better world, not just better widgets.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px; padding-top: 5px;\" src=\"/wp-content/uploads/2011/01/contract-5.png\" alt=\"We First Contract\" />Brands must become architects of community.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px; padding-top: 5px;\" src=\"/wp-content/uploads/2011/01/contract-6.png\" alt=\"We First Contract\" />Brands must become day traders in social emotion.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px; padding-top: 5px;\" src=\"/wp-content/uploads/2011/01/contract-7.png\" alt=\"We First Contract\" />The evolution of revolution is contribution.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px; padding-top: 5px;\" src=\"/wp-content/uploads/2011/01/contract-8.png\" alt=\"We First Contract\" />We cannot separate living and giving if we hope to build a better world.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px; padding-top: 5px;\" src=\"/wp-content/uploads/2011/01/contract-9.png\" alt=\"We First Contract\" />Life’s necessities must generate the necessities for life.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px; padding-top: 5px;\" src=\"/wp-content/uploads/2011/01/contract-10.png\" alt=\"We First Contract\" />Prosperity is not the wealth of a few but the well-being of many.</li>\r\n</ul>\r\nFor hands-on training on how to become a purpose-driven social brand, join us at the<strong><a href=\"http://www.wefirstbranding.com/seminar\" target=\"_blank\"> 2013 We First Social Branding Seminar</a></strong>, Sept 24-25 in Los Angeles. Learn from some of the best marketers in the world including leaders from Starbucks, Coca-Cola, charity: water, and the UN Foundation.\r\n<p style=\"text-align: center;\"></p>\r\n&nbsp;\r\n\r\nCheck out our latest infographic below with some cold hard facts that make it clear the future of profit is purpose, and the most iconic brands of the future will be those that drive the most meaningful social change.\r\n\r\n<a href=\"http://simonmainwaring.com/wp-content/uploads/2013/07/WeFirst_Infographic_code_50.png\"><img class=\"alignleft  wp-image-9326\" title=\"We First The Rise of Purpose-Driven Social Brands\" src=\"http://simonmainwaring.com/wp-content/uploads/2013/07/WeFirst_Infographic_code_50.png\" alt=\"We First The Rise of Purpose-Driven Social Brands\" width=\"700\" height=\"3074\" /></a>','Manifesto','','inherit','open','open','','168-revision-11','','','2013-10-03 21:55:07','2013-10-03 21:55:07','',168,'http://wefirstbranding.com/168-revision-11',0,'revision','',0),(420,2,'2013-08-02 21:08:47','2013-08-02 21:08:47','<iframe src=\"//www.youtube.com/embed/ZeD8fDGpqo8?list=UU9n2qhiLl_dXwOsmt7S_-Dg\" frameborder=\"0\" width=\"560\" height=\"315\"></iframe>\r\n\r\nWe First is a way of looking at the world.\r\n\r\nIt asserts that we now live in an intimately connected, mutually dependent, global community.\r\n\r\nIt recognizes that selfish Me First thinking hurts business, people we care about, millions of strangers and the planet.\r\n\r\nIt embraces the seismic impact of digital and social technology that is transforming our professional and personal lives.\r\n\r\nIt accepts the challenge of millions of consumers who want brands to be a force for change in return for their loyalty, goodwill and purchases.\r\n\r\nIt believes that this unprecedented collision of global needs and personal wants, of human emotion and social technology, of powerful brands and newly empowered consumers has the potential to transform our world.\r\n\r\nWe First, the company, partners with brands that recognize that their best interests are served by also helping others.\r\n\r\nIt provides them with the most effective strategies, creativity and technology to build their brand communities, profits and positive impact.\r\n\r\nBy working at the intersection of social technology and social change we can achieve our highest business goals and build a better world.\r\n<h2>Ten Core Beliefs</h2>\r\n<ul>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px; padding-top: 5px;\" src=\"/wp-content/uploads/2011/01/contract-1.png\" alt=\"We First Contract\" />An inter-dependent, global community requires an expanded definition of self-interest.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px; padding-top: 5px;\" src=\"/wp-content/uploads/2011/01/contract-2.png\" alt=\"We First Contract\" />The future of profit is purpose.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px; padding-top: 5px;\" src=\"/wp-content/uploads/2011/01/contract-3.png\" alt=\"We First Contract\" />Technology is teaching us to be human again.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px; padding-top: 5px;\" src=\"/wp-content/uploads/2011/01/contract-4.png\" alt=\"We First Contract\" />Consumers want a better world, not just better widgets.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px; padding-top: 5px;\" src=\"/wp-content/uploads/2011/01/contract-5.png\" alt=\"We First Contract\" />Brands must become architects of community.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px; padding-top: 5px;\" src=\"/wp-content/uploads/2011/01/contract-6.png\" alt=\"We First Contract\" />Brands must become day traders in social emotion.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px; padding-top: 5px;\" src=\"/wp-content/uploads/2011/01/contract-7.png\" alt=\"We First Contract\" />The evolution of revolution is contribution.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px; padding-top: 5px;\" src=\"/wp-content/uploads/2011/01/contract-8.png\" alt=\"We First Contract\" />We cannot separate living and giving if we hope to build a better world.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px; padding-top: 5px;\" src=\"/wp-content/uploads/2011/01/contract-9.png\" alt=\"We First Contract\" />Life’s necessities must generate the necessities for life.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px; padding-top: 5px;\" src=\"/wp-content/uploads/2011/01/contract-10.png\" alt=\"We First Contract\" />Prosperity is not the wealth of a few but the well-being of many.</li>\r\n</ul>\r\n<a href=\"http://wefirstbranding.com/seminar\" target=\"_blank\"><img class=\"wp-image-415 alignleft\" title=\"2013 We First Social Branding Seminar\" src=\"http://wefirstbranding.com/wp-content/uploads/2011/02/We-First-3-1024x1024.jpg\" alt=\"2013 We First Social Branding Seminar\" width=\"363\" height=\"363\" /></a>\r\n\r\nFor hands-on training on how to become a purpose-driven social brand, join us at the<strong><a href=\"http://www.wefirstbranding.com/seminar\" target=\"_blank\"> 2013 We First Social Branding Seminar</a></strong>, Sept 24-25 in Los Angeles. Learn from some of the best marketers in the world including leaders from Starbucks, Coca-Cola, charity: water, and the UN Foundation.\r\n<p style=\"text-align: center;\"></p>','Manifesto','','inherit','open','open','','168-revision-7','','','2013-08-02 21:08:47','2013-08-02 21:08:47','',168,'http://wefirstbranding.com/168-revision-7',0,'revision','',0),(469,2,'2013-10-08 21:37:50','2013-10-08 21:37:50','','WF_Banner_TrainingKit_2','','inherit','open','open','','wf_banner_trainingkit_2','','','2013-10-08 21:37:50','2013-10-08 21:37:50','',151,'http://wefirstbranding.com/wp-content/uploads/2013/10/WF_Banner_TrainingKit_2.jpg',0,'attachment','image/jpeg',0),(421,2,'2013-08-02 21:14:23','2013-08-02 21:14:23','<iframe src=\"//www.youtube.com/embed/ZeD8fDGpqo8?list=UU9n2qhiLl_dXwOsmt7S_-Dg\" frameborder=\"0\" width=\"560\" height=\"315\"></iframe>\r\n\r\nWe First is a way of looking at the world.\r\n\r\nIt asserts that we now live in an intimately connected, mutually dependent, global community.\r\n\r\nIt recognizes that selfish Me First thinking hurts business, people we care about, millions of strangers and the planet.\r\n\r\nIt embraces the seismic impact of digital and social technology that is transforming our professional and personal lives.\r\n\r\nIt accepts the challenge of millions of consumers who want brands to be a force for change in return for their loyalty, goodwill and purchases.\r\n\r\nIt believes that this unprecedented collision of global needs and personal wants, of human emotion and social technology, of powerful brands and newly empowered consumers has the potential to transform our world.\r\n\r\nWe First, the company, partners with brands that recognize that their best interests are served by also helping others.\r\n\r\nIt provides them with the most effective strategies, creativity and technology to build their brand communities, profits and positive impact.\r\n\r\nBy working at the intersection of social technology and social change we can achieve our highest business goals and build a better world.\r\n<h2>Ten Core Beliefs</h2>\r\n<ul>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px; padding-top: 5px;\" src=\"/wp-content/uploads/2011/01/contract-1.png\" alt=\"We First Contract\" />An inter-dependent, global community requires an expanded definition of self-interest.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px; padding-top: 5px;\" src=\"/wp-content/uploads/2011/01/contract-2.png\" alt=\"We First Contract\" />The future of profit is purpose.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px; padding-top: 5px;\" src=\"/wp-content/uploads/2011/01/contract-3.png\" alt=\"We First Contract\" />Technology is teaching us to be human again.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px; padding-top: 5px;\" src=\"/wp-content/uploads/2011/01/contract-4.png\" alt=\"We First Contract\" />Consumers want a better world, not just better widgets.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px; padding-top: 5px;\" src=\"/wp-content/uploads/2011/01/contract-5.png\" alt=\"We First Contract\" />Brands must become architects of community.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px; padding-top: 5px;\" src=\"/wp-content/uploads/2011/01/contract-6.png\" alt=\"We First Contract\" />Brands must become day traders in social emotion.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px; padding-top: 5px;\" src=\"/wp-content/uploads/2011/01/contract-7.png\" alt=\"We First Contract\" />The evolution of revolution is contribution.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px; padding-top: 5px;\" src=\"/wp-content/uploads/2011/01/contract-8.png\" alt=\"We First Contract\" />We cannot separate living and giving if we hope to build a better world.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px; padding-top: 5px;\" src=\"/wp-content/uploads/2011/01/contract-9.png\" alt=\"We First Contract\" />Life’s necessities must generate the necessities for life.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px; padding-top: 5px;\" src=\"/wp-content/uploads/2011/01/contract-10.png\" alt=\"We First Contract\" />Prosperity is not the wealth of a few but the well-being of many.</li>\r\n</ul>\r\n<a href=\"http://wefirstbranding.com/seminar\"><img class=\"alignleft size-large wp-image-419\" title=\"2013 We First Social Branding Seminar Banner\" src=\"http://wefirstbranding.com/wp-content/uploads/2011/02/Blog_seminar_banners2-1024x219.jpg\" alt=\"\" width=\"640\" height=\"136\" /></a>\r\n\r\nFor hands-on training on how to become a purpose-driven social brand, join us at the<strong><a href=\"http://www.wefirstbranding.com/seminar\" target=\"_blank\"> 2013 We First Social Branding Seminar</a></strong>, Sept 24-25 in Los Angeles. Learn from some of the best marketers in the world including leaders from Starbucks, Coca-Cola, charity: water, and the UN Foundation.\r\n\r\nCheck out our latest infographic below with some cold hard facts that make it clear the future of profit is purpose, and the most iconic brands of the future will be those that drive the most meaningful social change.\r\n\r\n<a href=\"http://simonmainwaring.com/wp-content/uploads/2013/07/WeFirst_Infographic_code_50.png\"><img class=\"alignleft  wp-image-9326\" title=\"We First The Rise of Purpose-Driven Social Brands\" src=\"http://simonmainwaring.com/wp-content/uploads/2013/07/WeFirst_Infographic_code_50.png\" alt=\"We First The Rise of Purpose-Driven Social Brands\" width=\"700\" height=\"3074\" /></a>','Manifesto','','inherit','open','open','','168-revision-8','','','2013-08-02 21:14:23','2013-08-02 21:14:23','',168,'http://wefirstbranding.com/168-revision-8',0,'revision','',0),(422,2,'2013-08-02 21:16:09','2013-08-02 21:16:09','<iframe src=\"//www.youtube.com/embed/ZeD8fDGpqo8?list=UU9n2qhiLl_dXwOsmt7S_-Dg\" frameborder=\"0\" width=\"560\" height=\"315\"></iframe>\r\n\r\nWe First is a way of looking at the world.\r\n\r\nIt asserts that we now live in an intimately connected, mutually dependent, global community.\r\n\r\nIt recognizes that selfish Me First thinking hurts business, people we care about, millions of strangers and the planet.\r\n\r\nIt embraces the seismic impact of digital and social technology that is transforming our professional and personal lives.\r\n\r\nIt accepts the challenge of millions of consumers who want brands to be a force for change in return for their loyalty, goodwill and purchases.\r\n\r\nIt believes that this unprecedented collision of global needs and personal wants, of human emotion and social technology, of powerful brands and newly empowered consumers has the potential to transform our world.\r\n\r\nWe First, the company, partners with brands that recognize that their best interests are served by also helping others.\r\n\r\nIt provides them with the most effective strategies, creativity and technology to build their brand communities, profits and positive impact.\r\n\r\nBy working at the intersection of social technology and social change we can achieve our highest business goals and build a better world.\r\n<h2>Ten Core Beliefs</h2>\r\n<ul>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px; padding-top: 5px;\" src=\"/wp-content/uploads/2011/01/contract-1.png\" alt=\"We First Contract\" />An inter-dependent, global community requires an expanded definition of self-interest.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px; padding-top: 5px;\" src=\"/wp-content/uploads/2011/01/contract-2.png\" alt=\"We First Contract\" />The future of profit is purpose.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px; padding-top: 5px;\" src=\"/wp-content/uploads/2011/01/contract-3.png\" alt=\"We First Contract\" />Technology is teaching us to be human again.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px; padding-top: 5px;\" src=\"/wp-content/uploads/2011/01/contract-4.png\" alt=\"We First Contract\" />Consumers want a better world, not just better widgets.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px; padding-top: 5px;\" src=\"/wp-content/uploads/2011/01/contract-5.png\" alt=\"We First Contract\" />Brands must become architects of community.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px; padding-top: 5px;\" src=\"/wp-content/uploads/2011/01/contract-6.png\" alt=\"We First Contract\" />Brands must become day traders in social emotion.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px; padding-top: 5px;\" src=\"/wp-content/uploads/2011/01/contract-7.png\" alt=\"We First Contract\" />The evolution of revolution is contribution.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px; padding-top: 5px;\" src=\"/wp-content/uploads/2011/01/contract-8.png\" alt=\"We First Contract\" />We cannot separate living and giving if we hope to build a better world.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px; padding-top: 5px;\" src=\"/wp-content/uploads/2011/01/contract-9.png\" alt=\"We First Contract\" />Life’s necessities must generate the necessities for life.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px; padding-top: 5px;\" src=\"/wp-content/uploads/2011/01/contract-10.png\" alt=\"We First Contract\" />Prosperity is not the wealth of a few but the well-being of many.</li>\r\n</ul>\r\n\r\nFor hands-on training on how to become a purpose-driven social brand, join us at the<strong><a href=\"http://www.wefirstbranding.com/seminar\" target=\"_blank\"> 2013 We First Social Branding Seminar</a></strong>, Sept 24-25 in Los Angeles. Learn from some of the best marketers in the world including leaders from Starbucks, Coca-Cola, charity: water, and the UN Foundation.\r\n<a href=\"http://wefirstbranding.com/seminar\"><img class=\"alignleft size-large wp-image-419\" title=\"2013 We First Social Branding Seminar Banner\" src=\"http://wefirstbranding.com/wp-content/uploads/2011/02/Blog_seminar_banners2-1024x219.jpg\" alt=\"\" width=\"640\" height=\"136\" /></a>\r\n\r\nCheck out our latest infographic below with some cold hard facts that make it clear the future of profit is purpose, and the most iconic brands of the future will be those that drive the most meaningful social change.\r\n\r\n<a href=\"http://simonmainwaring.com/wp-content/uploads/2013/07/WeFirst_Infographic_code_50.png\"><img class=\"alignleft  wp-image-9326\" title=\"We First The Rise of Purpose-Driven Social Brands\" src=\"http://simonmainwaring.com/wp-content/uploads/2013/07/WeFirst_Infographic_code_50.png\" alt=\"We First The Rise of Purpose-Driven Social Brands\" width=\"700\" height=\"3074\" /></a>','Manifesto','','inherit','open','open','','168-revision-9','','','2013-08-02 21:16:09','2013-08-02 21:16:09','',168,'http://wefirstbranding.com/168-revision-9',0,'revision','',0),(472,2,'2013-08-02 21:21:08','2013-08-02 21:21:08','<div style=\"float: right;\"><img style=\"padding: 0px 0px 10px 10px; float: right;\" src=\"/wp-content/themes/wefirst/images/simon-mainwaring-bio.jpg\" alt=\"Simon Mainwaring\" /></div>\r\nSimon Mainwaring is the founder of We First, a social branding firm helping brands build communities, profit and positive impact. We First’s services include strategic and creative brand consulting, as well as online, mobile and live training events that enable corporations, social enterprises and non-profits to be effective storytellers, community-builders and marketers using social technologies, tools and media. \r\n\r\nSimon is a member of the Sustainable Brands Advisory Board, the Advisory Board of the Center for Public Diplomacy at the USC Annenberg School, and a Fellow of the Royal Society of Arts in London. He contributes to Fast Company, Forbes, Huffington Post, Mashable, and GOOD Magazine on branding and social technology.\r\n\r\nSimon’s first book, We First: How brands and consumers use social media to build a better world (Palgrave Macmillan) is a New York Times, Wall Street Journal, and Amazon bestseller. It was named an Amazon Top Ten Business Book for 2011, 800CEORead Top Five Marketing Book for 2011, and strategy+business named it the Best Business Marketing Book of 2011. It has been translated into Russian, Chinese, Taiwanese and Korean. \r\n\r\nSimon was included in Trust Across America’s, ‘Top 100 Thought Leaders in Trustworthy Business Behavior for 2012.’ He has been featured in Advertising Age, Adweek, Huffington Post, Inc Magazine, Fast Company, GOOD Magazine, and Mashable, as well as appearing on the Business News Network, CBS, CBC, BNet and Harpo Radio.\r\n \r\nSimon is a sought after international speaker with engagements including the Cannes International Advertising Festival, Royal Society of Arts, SXSW, TEDxSF, National Speakers Association, as well as brands such as Google, Coca-Cola, General Motors, Gucci, Patagonia and the Bill and Melinda Gates Foundation. He was voted a Top 5 Marketing Speaker for 2012 by speaking.com \r\n\r\nPrior to starting We First, Simon was an award-winning Nike creative writer at Wieden & Kennedy and worldwide creative director for Motorola at Ogilvy, as well as consulting on dozens of Fortune 500 brands for leading advertising, production, digital and social media companies. He has received over sixty international creative awards at the Cannes Advertising Festival, the One Show (U.S.), the Kelly Awards (U.S) and the British Design & Art Direction Awards, among others. \r\n\r\nSimon studied Law and Fine Arts (1st Class Honors) at St. Paul’s College in Sydney University and lives in Los Angeles. His blog is simonmainwaring.com, he tweets @simonmainwaring, and the We First website is www.wefirstbranding.com\r\n\r\nFor hands-on training from Simon on how to become a purpose-driven social brand, join 200 of the best marketers in the world at the<strong><a href=\"http://www.wefirstbranding.com/seminar\" target=\"_blank\"> 2013 We First Social Branding Seminar</a></strong>, Sept 24-25 in Los Angeles. You\'ll also hear from an incredible lineup of speakers including leaders from Starbucks, Coca-Cola, charity: water, and the UN Foundation.\r\n<p style=\"text-align: center;\"><a href=\"http://wefirstbranding.com/seminar\"><img class=\"size-large wp-image-419 aligncenter\" title=\"2013 We First Social Branding Seminar Banner\" src=\"http://wefirstbranding.com/wp-content/uploads/2011/02/Blog_seminar_banners2-1024x219.jpg\" alt=\"\" width=\"640\" height=\"136\" /></a></p>\r\n','Bio','','inherit','open','open','','140-revision-8','','','2013-08-02 21:21:08','2013-08-02 21:21:08','',140,'http://wefirstbranding.com/140-revision-8',0,'revision','',0),(424,2,'2012-03-06 00:37:54','2012-03-06 00:37:54','<div style=\"float: right;\"><img style=\"padding: 0px 0px 10px 10px; float: right;\" src=\"/wp-content/themes/wefirst/images/simon-mainwaring-bio.jpg\" alt=\"Simon Mainwaring\" /></div>\r\nSimon Mainwaring is the founder of We First, a social branding firm helping brands build communities, profit and positive impact. We First’s services include strategic and creative brand consulting, as well as online, mobile and live training events that enable corporations, social enterprises and non-profits to be effective storytellers, community-builders and marketers using social technologies, tools and media. \r\n\r\nSimon is a member of the Sustainable Brands Advisory Board, the Advisory Board of the Center for Public Diplomacy at the USC Annenberg School, and a Fellow of the Royal Society of Arts in London. He contributes to Fast Company, Forbes, Huffington Post, Mashable, and GOOD Magazine on branding and social technology.\r\n\r\nSimon’s first book, We First: How brands and consumers use social media to build a better world (Palgrave Macmillan) is a New York Times, Wall Street Journal, and Amazon bestseller. It was named an Amazon Top Ten Business Book for 2011, 800CEORead Top Five Marketing Book for 2011, and strategy+business named it the Best Business Marketing Book of 2011. It has been translated into Russian, Chinese, Taiwanese and Korean. \r\n\r\nSimon was included in Trust Across America’s, ‘Top 100 Thought Leaders in Trustworthy Business Behavior for 2012.’ He has been featured in Advertising Age, Adweek, Huffington Post, Inc Magazine, Fast Company, GOOD Magazine, and Mashable, as well as appearing on the Business News Network, CBS, CBC, BNet and Harpo Radio.\r\n \r\nSimon is a sought after international speaker with engagements including the Cannes International Advertising Festival, Royal Society of Arts, SXSW, TEDxSF, National Speakers Association, as well as brands such as Google, Coca-Cola, General Motors, Gucci, Patagonia and the Bill and Melinda Gates Foundation. He was voted a Top 5 Marketing Speaker for 2012 by speaking.com \r\n\r\nPrior to starting We First, Simon was an award-winning Nike creative writer at Wieden & Kennedy and worldwide creative director for Motorola at Ogilvy, as well as consulting on dozens of Fortune 500 brands for leading advertising, production, digital and social media companies. He has received over sixty international creative awards at the Cannes Advertising Festival, the One Show (U.S.), the Kelly Awards (U.S) and the British Design & Art Direction Awards, among others. \r\n\r\nSimon studied Law and Fine Arts (1st Class Honors) at St. Paul’s College in Sydney University and lives in Los Angeles. His blog is simonmainwaring.com, he tweets @simonmainwaring, and the We First website is www.wefirstbranding.com\r\n','Bio','','inherit','open','open','','140-revision-7','','','2012-03-06 00:37:54','2012-03-06 00:37:54','',140,'http://wefirstbranding.com/140-revision-7',0,'revision','',0),(473,2,'2013-10-03 21:39:58','2013-10-03 21:39:58','<div style=\"text-align: center;\"><img src=\"/wp-content/themes/wefirst/images/we-first-logo-large.png\" alt=\"Contact We First\" />\r\n<p style=\"margin-top: 20px;\">We look forward to partnering with you. Here is our contact information:</p>\r\n<strong>Office:</strong> <span class=\"red\">+1 <a>424.272.5194</a></span>\r\n<strong>Email:</strong> <a title=\"Contact We First Branding\" href=\"mailto:contact@wefirstbranding.com\">contact@wefirstbranding.com</a>\r\nWe First\r\n718 Hampton Drive\r\nVenice Beach\r\nCA 90291\r\n<ul class=\"connect_lnk\" style=\"float: left; margin-left: 295px;\">\r\n	<li><a class=\"twitter_img\" title=\"We First on Twitter\" href=\"http://www.twitter.com/simonmainwaring\" target=\"_blank\">We First on Twitter</a></li>\r\n	<li><a class=\"face_img\" title=\"We First on Facebook\" href=\"http://www.facebook.com/home.php/pages/We-First/169402243098177#!/pages/We-First/152799671435098\" target=\"_blank\">We First on Facebook</a></li>\r\n	<li><a class=\"in_img\" title=\"We First on LinkedIn\" href=\"http://www.linkedin.com/groups?gid=3717514&amp;mostPopular=\" target=\"_blank\">We First on LinkedIn</a></li>\r\n</ul>\r\n</div>','Contact','','inherit','open','open','','153-revision-7','','','2013-10-03 21:39:58','2013-10-03 21:39:58','',153,'http://wefirstbranding.com/153-revision-7',0,'revision','',0),(425,2,'2013-08-02 21:23:15','2013-08-02 21:23:15','As founder of We First, <a href=\"http://en.wikipedia.org/wiki/Simon_Mainwaring\" target=\"_blank\">Simon Mainwaring</a> brings over fifteen years of world-class advertising expertise to bear on each project. His brand experience stretches across almost all product and service categories ranging from the U.S. launch of all three generations of the Toyota Prius to the Entertainment Industry Foundation’s National Service Initiative to the Olympics and World Cup for Nike. Prior to founding We First, Simon created marketing campaigns for following brands during his career:\n\n<strong>Sport:</strong>\nNike, Adidas, Converse, Callaway Golf, Philadelphia Eagles, Brine\n\n<strong>Automotive: </strong>\nToyota, Lexus, Hyundai, Ford, Mercedes, Nissan, Lincoln, Acura, Infiniti, Buick, Jaguar, Volvo, Kia, Range Rover\n\n<strong>Media: </strong>\nNew York Times, truTV, ABC, XM Satellite, DirecTV\n\n<strong>Alcohol/Beverages: </strong>\nMoet Chandon, Bud Light, Absolut, Red Bull, Chivas Regal, Miller Genuine Draft, Remy Martin, Level One, Cazadores, Diet Coke, Dr. Pepper\n\n<strong>Financial/Insurance: </strong>\nVisa, Citibank, HSBC, ING Direct, Charles Schwab, Discover Card, Nationwide Insurance, Mercury Insurance\n\n<strong>Hospitality/Luxury: </strong>\nRitz Carlton, Marriot Hotels, Holiday Inn, Hotels.com, Mohegan Sun, Expedia, Rolex\n\n<strong>Retail: </strong>\nSony, McDonalds. Carl’s Jr., Enfamil, Wheat Thins, Altoids, Countess Mara\n\n<strong>Cause: </strong>\nEntertainment Industry Foundation, ONE.org, Project Peace on Earth\n\n<strong>Technology:</strong>\nGE, Intel\n\n<strong>Telecommunications: </strong>\nVodaphone, Telstra\n\n<strong>Pharmaceutical: </strong>\nCVS\n<h2 class=\"subheader_2\">Case Studies</h2>\n<strong>Client: </strong>Saatchi &amp; Saatchi Los, Angeles\n<strong>Project: </strong>3rd Generation Toyota Prius\n<strong>Role: </strong>Freelance ACD\n<div style=\"float: left;\"><img style=\"padding: 0px 10px 10px 0px; float: left;\" src=\"/wp-content/themes/wefirst/images/toyota-prius.jpg\" alt=\"Toyota Prius\" width=\"285\" height=\"231\" /></div>\nThe launch of the 3rd generation Prius was critical for several reasons. The 2008 global economic meltdown had just begun, Toyota had just posted its first ever operating loss since 1950 and its first major rival, the Honda Insight, was launching three weeks prior to the new Prius.\n\nWorking as a freelance consultant for Saatchi &amp; Saatchi in Torrance, the assignment was to develop strategy and creativity that would position the Prius at a category-owning advantage while expanding the pre-existing community of loyal Prius owners. The resulting campaign, ‘Harmony Between Man, Nature and Machine’ became a popular hit generating 80,000 pre-orders despite the Recession and prompting Toyota to re-institute overtime at its Tsutsumi factory to keep up with global demand.\n\nThe team at Saatchi &amp; Saatchi, Los Angeles, together with all its creative partners, executed the campaign in myriad inspired forms including ground-breaking floralscapes, solar-powered wi-fi towers, interactive infographics (in partnership with GOOD Magazine), interactive iPhone apps and games, a Facebook community of over 60,000 fans and a micro-site that featured three twitterstreams discussing green inspiration, charitable giving and the 3rd generation Prius.\n\n<strong>AICP Awards</strong><span style=\"padding-left: 20px;\">Winner: Production Design</span>\n<strong>AICP Awards</strong><span style=\"padding-left: 20px;\">Winner: Music Arrangement</span>\n<strong>AICP Awards</strong><span style=\"padding-left: 20px;\">Winner: Production Design</span>\n<strong>AICP Awards</strong><span style=\"padding-left: 20px;\">Merit Award</span>\n\n<strong>Client: </strong>Freeform, Los Angeles\n<strong>Project: </strong>Entertainment Industry Foundation National Service Campaign\n<strong>Role: </strong>Freelance Creative Director\n<div style=\"float: left;\"><img style=\"padding: 0px 10px 10px 0px; float: left;\" src=\"/wp-content/themes/wefirst/images/eif-iparticipate.jpg\" alt=\"EIF iParticipate\" width=\"285\" height=\"231\" /></div>\nThe goal of the Entertainment Industry Foundation’s service was to harness the collective power of the entertainment industry to launch a groundbreaking initiative that inspires a new era of service and volunteerism across America.\n\nWorking as a freelance creative director for Jesse Dylan’s purpose-driven company Freeform, Los Angeles, the assignment was to develop the strategy and creative for a multi-year campaign that showed Americans what could be achieved through service when the country works together. The resulting campaign, ‘iParticipate’ brought together Freeform, Schematic, Katalyst, corporate sponsors (AARP, Medco, United Health Group, Fidelity Investments, Welcome Back Veterans, Major League Baseball), and for the first time in U.S. television history, all four major broadcast networks – ABC, CBS, Fox and NBC – in an unprecedented week-long, television event with more than 100 primetime shows highlighting volunteerism.\n\nThe campaign was launched in Times Square by Mayor Bloomberg and Ashton Kutcher, and the celebrities featured in the PSA’s included Blythe Danner, Morgan Freeman, Faith Hill, Matthew MacConaughey, Gwyneth Paltrow, Simon Baker and Eva Longoria Parker. ‘iParticipate’ took to the Red Carpet at the Emmy’s while its twitter and Facebook pages drove traffic to its website where visitors entered their zip code to find real-time volunteer opportunities in their area.\n\n<strong>Client: </strong>Goodby Silverstein &amp; Partners\n<strong>Project: </strong>Hyundai Brand Relaunch\n<strong>Role: </strong>Freelance Writer\n<div style=\"float: left;\"><img style=\"padding: 0px 10px 10px 0px; float: left;\" src=\"/wp-content/themes/wefirst/images/hyundai-relaunch.jpg\" alt=\"Hyundai Relaunch\" width=\"285\" height=\"231\" /></div>\nHyundai had suffered a reputation for poor quality vehicles ever since its launch in the U.S.  Despite marked improvements in its vehicles, the reputation persisted limiting sales and market share.\n\nWorking as a freelance consultant for Goodby Silverstein &amp; Partners, San Francisco, the assignment was to overcome this deeply entrenched misperception and re-launch the brand as the quality automaker it now was. The resulting campaign, ‘Think About It’ was a strategic and creative success, inviting new car buyers to identify the issues they cared about most only to discover the Hyundai had addressed them in their vehicles.\n\nBoth the teaser and brand print campaigns were finalists at the Magazine Publisher’s of America Kelly Awards and the website executed by Goodby Silverstein and Transistor Studios was included in Communication Arts and was an FWA site of the day.\n\n<strong>MPA Kelly Awards (Teaser)</strong><span style=\"padding-left: 20px;\">Finalist</span>\n<strong>MPA Kelly Awards (Brand)</strong><span style=\"padding-left: 20px;\">Finalist</span>\n<strong>Communication Arts</strong><span style=\"padding-left: 20px;\">ThinkAboutIt.com</span>\n<strong>FWA (Favorite Website Award)</strong><span style=\"padding-left: 20px;\">Site of the Day</span>\n\n<strong>Client: </strong>JWT, Detroit\n<strong>Project: </strong>Brine Lacrosse\n<strong>Role: </strong>Freelance Creative Director\n<div style=\"float: left;\"><img style=\"padding: 0px 10px 10px 0px; float: left;\" src=\"/wp-content/themes/wefirst/images/bryne-lacrosse.jpg\" alt=\"Bryne Lacrosse\" width=\"285\" height=\"231\" /></div>\nDespite being the country’s leading supplier of lacrosse equipment, Brine was regarded as a stayed and conservative brand when compared to rivals such as Warrior.\n\nWorking as a freelance consultant for JWT, Detroit, and Honest, and limited to a finite budget and tight deadline, the challenge was to inspire young, aggressive players (aged 8-18 years old) to adopt the Brine brand while remaining true to its heritage of teamwork and sportsmanship. The resulting campaign, ‘Join the Tribe’, invited players to the website to create avatars of themselves out of actual Brine equipment. These tribal mask self-portraits could then be uploaded to their iPhones or posted on the Brine community site.\n\nOver 5000 players took the time to create their own self-styled portraits and to share it with friends. Driving them to site was a TV campaign featuring star lacrosse players and a digital banner campaign in Lacrosse magazine featuring masks created by different athletes.\n\nFor hands-on training on how to become a purpose-driven social brand, join 200 of the world\'s best marketers at the<strong><a href=\"http://www.wefirstbranding.com/seminar\" target=\"_blank\"> 2013 We First Social Branding Seminar</a></strong>, Sept 24-25 in Los Angeles. You\'ll learn from experts including leaders from Starbucks, Coca-Cola, charity: water, and the UN Foundation.\n<p style=\"text-align: center;\"><a href=\"http://wefirstbranding.com/seminar\"><img class=\"size-large wp-image-419 aligncenter\" title=\"2013 We First Social Branding Seminar Banner\" src=\"http://wefirstbranding.com/wp-content/uploads/2011/02/Blog_seminar_banners2-1024x219.jpg\" alt=\"\" width=\"640\" height=\"136\" /></a></p>\n','Case Studies','','inherit','open','open','','145-autosave','','','2013-08-02 21:23:15','2013-08-02 21:23:15','',145,'http://wefirstbranding.com/145-autosave',0,'revision','',0),(426,2,'2011-07-11 11:26:46','2011-07-11 11:26:46','As founder of We First, <a href=\"http://en.wikipedia.org/wiki/Simon_Mainwaring\" target=\"_blank\">Simon Mainwaring</a> brings over fifteen years of world-class advertising expertise to bear on each project. His brand experience stretches across almost all product and service categories ranging from the U.S. launch of all three generations of the Toyota Prius to the Entertainment Industry Foundation’s National Service Initiative to the Olympics and World Cup for Nike. Prior to founding We First, Simon created marketing campaigns for following brands during his career:\r\n\r\n<strong>Sport:</strong>\r\nNike, Adidas, Converse, Callaway Golf, Philadelphia Eagles, Brine\r\n\r\n<strong>Automotive: </strong>\r\nToyota, Lexus, Hyundai, Ford, Mercedes, Nissan, Lincoln, Acura, Infiniti, Buick, Jaguar, Volvo, Kia, Range Rover\r\n\r\n<strong>Media: </strong>\r\nNew York Times, truTV, ABC, XM Satellite, DirecTV\r\n\r\n<strong>Alcohol/Beverages: </strong>\r\nMoet Chandon, Bud Light, Absolut, Red Bull, Chivas Regal, Miller Genuine Draft, Remy Martin, Level One, Cazadores, Diet Coke, Dr. Pepper\r\n\r\n<strong>Financial/Insurance: </strong>\r\nVisa, Citibank, HSBC, ING Direct, Charles Schwab, Discover Card, Nationwide Insurance, Mercury Insurance\r\n\r\n<strong>Hospitality/Luxury: </strong>\r\nRitz Carlton, Marriot Hotels, Holiday Inn, Hotels.com, Mohegan Sun, Expedia, Rolex\r\n\r\n<strong>Retail: </strong>\r\nSony, McDonalds. Carl’s Jr., Enfamil, Wheat Thins, Altoids, Countess Mara\r\n\r\n<strong>Cause: </strong>\r\nEntertainment Industry Foundation, ONE.org, Project Peace on Earth\r\n\r\n<strong>Technology:</strong>\r\nGE, Intel\r\n\r\n<strong>Telecommunications: </strong>\r\nVodaphone, Telstra\r\n\r\n<strong>Pharmaceutical: </strong>\r\nCVS\r\n<h2 class=\"subheader_2\">Case Studies</h2>\r\n<strong>Client: </strong>Saatchi &amp; Saatchi Los, Angeles\r\n<strong>Project: </strong>3rd Generation Toyota Prius\r\n<strong>Role: </strong>Freelance ACD\r\n<div style=\"float: left;\"><img style=\"padding: 0px 10px 10px 0px; float: left;\" src=\"/wp-content/themes/wefirst/images/toyota-prius.jpg\" alt=\"Toyota Prius\" width=\"285\" height=\"231\" /></div>\r\nThe launch of the 3rd generation Prius was critical for several reasons. The 2008 global economic meltdown had just begun, Toyota had just posted its first ever operating loss since 1950 and its first major rival, the Honda Insight, was launching three weeks prior to the new Prius.\r\n\r\nWorking as a freelance consultant for Saatchi &amp; Saatchi in Torrance, the assignment was to develop strategy and creativity that would position the Prius at a category-owning advantage while expanding the pre-existing community of loyal Prius owners. The resulting campaign, ‘Harmony Between Man, Nature and Machine’ became a popular hit generating 80,000 pre-orders despite the Recession and prompting Toyota to re-institute overtime at its Tsutsumi factory to keep up with global demand.\r\n\r\nThe team at Saatchi &amp; Saatchi, Los Angeles, together with all its creative partners, executed the campaign in myriad inspired forms including ground-breaking floralscapes, solar-powered wi-fi towers, interactive infographics (in partnership with GOOD Magazine), interactive iPhone apps and games, a Facebook community of over 60,000 fans and a micro-site that featured three twitterstreams discussing green inspiration, charitable giving and the 3rd generation Prius.\r\n\r\n<strong>AICP Awards</strong><span style=\"padding-left: 20px;\">Winner: Production Design</span>\r\n<strong>AICP Awards</strong><span style=\"padding-left: 20px;\">Winner: Music Arrangement</span>\r\n<strong>AICP Awards</strong><span style=\"padding-left: 20px;\">Winner: Production Design</span>\r\n<strong>AICP Awards</strong><span style=\"padding-left: 20px;\">Merit Award</span>\r\n\r\n<strong>Client: </strong>Freeform, Los Angeles\r\n<strong>Project: </strong>Entertainment Industry Foundation National Service Campaign\r\n<strong>Role: </strong>Freelance Creative Director\r\n<div style=\"float: left;\"><img style=\"padding: 0px 10px 10px 0px; float: left;\" src=\"/wp-content/themes/wefirst/images/eif-iparticipate.jpg\" alt=\"EIF iParticipate\" width=\"285\" height=\"231\" /></div>\r\nThe goal of the Entertainment Industry Foundation’s service was to harness the collective power of the entertainment industry to launch a groundbreaking initiative that inspires a new era of service and volunteerism across America.\r\n\r\nWorking as a freelance creative director for Jesse Dylan’s purpose-driven company Freeform, Los Angeles, the assignment was to develop the strategy and creative for a multi-year campaign that showed Americans what could be achieved through service when the country works together. The resulting campaign, ‘iParticipate’ brought together Freeform, Schematic, Katalyst, corporate sponsors (AARP, Medco, United Health Group, Fidelity Investments, Welcome Back Veterans, Major League Baseball), and for the first time in U.S. television history, all four major broadcast networks – ABC, CBS, Fox and NBC – in an unprecedented week-long, television event with more than 100 primetime shows highlighting volunteerism.\r\n\r\nThe campaign was launched in Times Square by Mayor Bloomberg and Ashton Kutcher, and the celebrities featured in the PSA’s included Blythe Danner, Morgan Freeman, Faith Hill, Matthew MacConaughey, Gwyneth Paltrow, Simon Baker and Eva Longoria Parker. ‘iParticipate’ took to the Red Carpet at the Emmy’s while its twitter and Facebook pages drove traffic to its website where visitors entered their zip code to find real-time volunteer opportunities in their area.\r\n\r\n<strong>Client: </strong>Goodby Silverstein &amp; Partners\r\n<strong>Project: </strong>Hyundai Brand Relaunch\r\n<strong>Role: </strong>Freelance Writer\r\n<div style=\"float: left;\"><img style=\"padding: 0px 10px 10px 0px; float: left;\" src=\"/wp-content/themes/wefirst/images/hyundai-relaunch.jpg\" alt=\"Hyundai Relaunch\" width=\"285\" height=\"231\" /></div>\r\nHyundai had suffered a reputation for poor quality vehicles ever since its launch in the U.S.  Despite marked improvements in its vehicles, the reputation persisted limiting sales and market share.\r\n\r\nWorking as a freelance consultant for Goodby Silverstein &amp; Partners, San Francisco, the assignment was to overcome this deeply entrenched misperception and re-launch the brand as the quality automaker it now was. The resulting campaign, ‘Think About It’ was a strategic and creative success, inviting new car buyers to identify the issues they cared about most only to discover the Hyundai had addressed them in their vehicles.\r\n\r\nBoth the teaser and brand print campaigns were finalists at the Magazine Publisher’s of America Kelly Awards and the website executed by Goodby Silverstein and Transistor Studios was included in Communication Arts and was an FWA site of the day.\r\n\r\n<strong>MPA Kelly Awards (Teaser)</strong><span style=\"padding-left: 20px;\">Finalist</span>\r\n<strong>MPA Kelly Awards (Brand)</strong><span style=\"padding-left: 20px;\">Finalist</span>\r\n<strong>Communication Arts</strong><span style=\"padding-left: 20px;\">ThinkAboutIt.com</span>\r\n<strong>FWA (Favorite Website Award)</strong><span style=\"padding-left: 20px;\">Site of the Day</span>\r\n\r\n<strong>Client: </strong>JWT, Detroit\r\n<strong>Project: </strong>Brine Lacrosse\r\n<strong>Role: </strong>Freelance Creative Director\r\n<div style=\"float: left;\"><img style=\"padding: 0px 10px 10px 0px; float: left;\" src=\"/wp-content/themes/wefirst/images/bryne-lacrosse.jpg\" alt=\"Bryne Lacrosse\" width=\"285\" height=\"231\" /></div>\r\nDespite being the country’s leading supplier of lacrosse equipment, Brine was regarded as a stayed and conservative brand when compared to rivals such as Warrior.\r\n\r\nWorking as a freelance consultant for JWT, Detroit, and Honest, and limited to a finite budget and tight deadline, the challenge was to inspire young, aggressive players (aged 8-18 years old) to adopt the Brine brand while remaining true to its heritage of teamwork and sportsmanship. The resulting campaign, ‘Join the Tribe’, invited players to the website to create avatars of themselves out of actual Brine equipment. These tribal mask self-portraits could then be uploaded to their iPhones or posted on the Brine community site.\r\n\r\nOver 5000 players took the time to create their own self-styled portraits and to share it with friends. Driving them to site was a TV campaign featuring star lacrosse players and a digital banner campaign in Lacrosse magazine featuring masks created by different athletes.','Case Studies','','inherit','open','open','','145-revision-4','','','2011-07-11 11:26:46','2011-07-11 11:26:46','',145,'http://wefirstbranding.com/145-revision-4',0,'revision','',0),(470,2,'2013-10-08 19:33:48','2013-10-08 19:33:48','<div class=\"column_left\">\r\n\r\nWe First is the leading social branding firm that provides strategic consulting and training to help companies tell the story of the good work they do in ways that build their business. Our clients include Fortune 500 brands, major Foundations and high growth companies.\r\n<h2 class=\"page_subheader3\">The Process</h2>\r\nWe First services align a brand’s social purpose and communications to maximize their awareness, profits and positive impact. For measurable impact there must be a clear alignment between a brand’s definition, core values and purpose with their communications and social outreach. It’s this combination that creates brand messaging that is distinctive, memorable and effective in a social marketplace. There are six stages to this process.\r\n<h2 class=\"page_subheader3\">Stage 1: Brand Audit</h2>\r\nThe first stage is an audit of all existing assets, communications, and brand identity elements. We research competitors and the marketplace to provide a gap analysis and to identify new opportunities in a fluid marketplace. The audit covers offline, online and social communications in its assessment of the current perception and performance of the brand.\r\n<h2 class=\"page_subheader3\">Stage 2: Brand Strategy</h2>\r\nStage Two defines the purpose of the company in ways that will be benefit the brand internally with employees, externally in its marketing, and socially across its community. This alignment between a brand’s authentic narrative and its messaging is critical if a brand wants to engage a web-savvy consumer that demands transparency, authenticity and accountability. This also ensures there won’t be a disconnection in the consumer’s mind between what a brand stands for and its social outreach.\r\n<h2 class=\"page_subheader3\">Stage 3: Brand Identity</h2>\r\nStage Three formulates the Brand Identity to ensure that the appearance, experience and expressions of the brand are consistent and appealing to its target audiences and social community. It further ensures that the brand is positioned in such a way as to compel that audience or community to take action, whether it is buying a product, engaging in a conversation or supporting a cause.\r\n\r\n</div>\r\n<div class=\"column_right\">\r\n<h2 class=\"page_subheader3\">Stage 4: Brand Creative</h2>\r\nStage Four involves concepting different ways to build your brand’s social community in ways that build awareness, goodwill, loyalty and profit. The brand and its business objectives will dictate what media are most appropriate. The goal is to put your community to work for you to achieve shared goals, exponentially expand your marketing reach and impact.\r\n<h2 class=\"page_subheader3\">Stage 5: Brand Community</h2>\r\nStage Five is where we build your brand community through social engagement. This includes social media campaigns execution; mobile digital and gaming content rollout; In-house social media training, Search Engine Optimization (SEO); and co-ordination with PR campaigns.\r\n<h2 class=\"page_subheader3\">Stage 6: Brand Maintenance</h2>\r\nStage Six ensures your community keeps growing. We do this on a monthly basis, tracking shifts in brand awareness, consumers sentiment and your brand’s share of voice, integrating emerging technology that captures the imagination of your community and continuing to develop campaigns, content and promotions that promote community growth, engagement and loyalty.\r\n\r\nIn the customer-driven economy, people want to invest in brands that positively change the world, and the most iconic brands of the future will be those that drive the most meaningful social change.\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n<p style=\"text-align: center;\"><a href=\"http://socialbrandingblueprint.com/corporate/\"><img class=\"size-full wp-image-466 aligncenter\" title=\"WF_Banner_TrainingKit_2\" src=\"http://wefirstbranding.com/wp-content/uploads/2013/10/WF_Banner_TrainingKit_2.jpg\" alt=\"We First Social Branding Training Kit\" width=\"427\" height=\"189\" /></a></p>\r\n<p style=\"text-align: center;\"></p>\r\n\r\n</div>','Consulting','','inherit','open','open','','151-revision-7','','','2013-10-08 19:33:48','2013-10-08 19:33:48','',151,'http://wefirstbranding.com/151-revision-7',0,'revision','',0),(427,2,'2011-05-09 22:25:59','2011-05-09 22:25:59','<h2>What is We First?</h2>\r\nWe First is a new way of looking at the world authored by <a href=\"/bio\" title=\"Biography of Simon Mainwaring\">Simon Mainwaring.</a> It’s a personal and professional response to a sea of fears that surround us everyday. Some of those fears are about the state of the world, 											including:\r\n<ul class=\"book\">\r\n	<li class=\"dot\">The U.S. economy is in trouble and it’s not getting better.</li>\r\n	<li class=\"dot\">The middle class in America is shrinking as people continue to lose their homes, jobs and hopes for the future.</li>\r\n	<li class=\"dot\">Millions of people, including children, die needlessly in the Third World every day.</li>\r\n	<li class=\"dot\">It doesn’t seem like government and philanthropy alone can fix it.</li>\r\n</ul>\r\nOther fears are about the changing business world and the impact of technology, including:\r\n<ul class=\"book\">\r\n	<li class=\"dot\">How do we use social media and make money from it?</li>\r\n	<li class=\"dot\">Technology is changing so fast.  How do we keep up with it?</li>\r\n	<li class=\"dot\">How will our businesses survive when technology is changing everything so quickly?</li>\r\n	<li class=\"dot\">How do we fix our businesses so it stays relevant and profitable?</li>\r\n</ul>\r\nThese two sets of fears might sound unrelated, but they’re not. Social media connects us in ways that can build businesses and a better world.\r\nIt can unite brands and consumers in a partnership that won’t just fix problems from the past but build a brighter future. It can help big companies and consumers ease the suffering of those on the other side of the world simply by buying and selling our normal wants and needs.\r\n<h2>Why I wrote We First?</h2>\r\nI was inspired to write We First for several reasons. As a father, I had reached an age when I started thinking about the world I would leave behind for my children. As a marketing professional, I was intrigued by how new social media technology would change the industry and our world. As an individual I was struggling to find a purpose to my own life.\r\n\r\nIt was then I read a transcript of a speech Bill Gates gave to the World Economic Forum in 2008. In this speech he challenged the private sector to think of new ways to help the less fortunate because governments and philanthropies can’t do it alone. I was intrigued by the irony of the world’s richest man now being its greatest philanthropist. I felt a responsibility to work on an answer.\r\n\r\nObviously this was a challenging task. I had to learn all I could about emerging technology. I had to understand not just the social crises we face and their causes, but what efforts were being made and why they were insufficient. I had to think my way through the delicate balance between the necessary self-interest of corporations and competing self-interests of consumers that want a better world. I had to come to a conclusion that was practical, actionable and served the different interests of all.\r\n\r\nAfter two years of research, We First is the result. It presents a new vision for the practice of capitalism in which brands and consumers partner using social media to create a sustainable pillar of social change. It very consciously lays out why business leaders and consumers must reframe the way they think about their lives in order to avoid the destructive effects of Me First behavior that led to the global economic meltdown in 2008 and the humanitarian crises around the world.\r\n<h2>Questions We First Answers</h2>\r\nAs I wrote We First I realized that social media technology is a great cause for optimism, especially as social networks continue to grow and the web itself becomes increasingly social.\r\nSo with the goal of a sustainable practice of capitalism in mind, We First lays out a very practical, step-by-step plan for brands and consumers that explains the following:\r\n<ol>\r\n	<li>How do we shift our thinking and behavior to better serve the interests of others and ourselves?</li>\r\n	<li>Why should brands and consumers work together and how do they do it?</li>\r\n	<li>How can companies make money from social media by building communities that increase profits?</li>\r\n	<li>How can consumers think and act in ways that is good for them and the planet?</li>\r\n	<li>How do we buy and sell to build a better world for our kids?</li>\r\n	<li>How do we build a system that creates sustainable change?</li>\r\n</ol>\r\nThe answers to these questions are both an exciting opportunity and important responsibility. We can make things better and it can start right now. <a title=\"Pre-order your copy of We First\" href=\"/checkout\">Pre-order your copy of We First</a> to find out the role you can play and the benefits all of us enjoy.\r\n\r\n<h2>Table of Contents</h2>\r\n<p><strong>Prologue</strong>\r\n<strong>Chapter 1:</strong> Transforming the Engine of Capitalism \r\n<strong>Chapter 2:</strong> Redefining Self-Interest from Me First to We First \r\n<strong>Chapter 3: </strong>The Future of Profit is Purpose \r\n<strong>Chapter 4: </strong>Creating Sustainable Capitalism in Five Ways \r\n<strong>Chapter 5: </strong>Instilling We First Values into Capitalism \r\n<strong>Chapter 6: </strong>Why the World Needs a Responsible Private Sector \r\n<strong>Chapter 7: </strong>How Brands Build Their Business and a Better World \r\n<strong>Chapter 8: </strong>How Consumers Build Responsible Brands and a Better World \r\n<strong>Chapter 9: </strong>How Contributory Consumption Creates Sustainable Social Change \r\n<strong>Chapter 10: </strong>The Global Brand Initiative: The Future of the Private Sector\r\n<strong>Epilogue</strong></p>','Book','','inherit','open','open','','98-revision-7','','','2011-05-09 22:25:59','2011-05-09 22:25:59','',98,'http://wefirstbranding.com/98-revision-7',0,'revision','',0),(428,2,'2013-08-02 21:29:00','2013-08-02 21:29:00','<h2>What is We First?</h2>\r\nWe First is a new way of looking at the world authored by <a title=\"Biography of Simon Mainwaring\" href=\"/bio\">Simon Mainwaring.</a> It’s a personal and professional response to a sea of fears that surround us everyday. Some of those fears are about the state of the world, including:\r\n<ul class=\"book\">\r\n	<li class=\"dot\">The U.S. economy is in trouble and it’s not getting better.</li>\r\n	<li class=\"dot\">The middle class in America is shrinking as people continue to lose their homes, jobs and hopes for the future.</li>\r\n	<li class=\"dot\">Millions of people, including children, die needlessly in the Third World every day.</li>\r\n	<li class=\"dot\">It doesn’t seem like government and philanthropy alone can fix it.</li>\r\n</ul>\r\nOther fears are about the changing business world and the impact of technology, including:\r\n<ul class=\"book\">\r\n	<li class=\"dot\">How do we use social media and make money from it?</li>\r\n	<li class=\"dot\">Technology is changing so fast. How do we keep up with it?</li>\r\n	<li class=\"dot\">How will our businesses survive when technology is changing everything so quickly?</li>\r\n	<li class=\"dot\">How do we fix our businesses so it stays relevant and profitable?</li>\r\n</ul>\r\nThese two sets of fears might sound unrelated, but they’re not. Social media connects us in ways that can build businesses and a better world.\r\nIt can unite brands and consumers in a partnership that won’t just fix problems from the past but build a brighter future. It can help big companies and consumers ease the suffering of those on the other side of the world simply by buying and selling our normal wants and needs.\r\n<h2>Why I wrote We First?</h2>\r\nI was inspired to write We First for several reasons. As a father, I had reached an age when I started thinking about the world I would leave behind for my children. As a marketing professional, I was intrigued by how new social media technology would change the industry and our world. As an individual I was struggling to find a purpose to my own life.\r\n\r\nIt was then I read a transcript of a speech Bill Gates gave to the World Economic Forum in 2008. In this speech he challenged the private sector to think of new ways to help the less fortunate because governments and philanthropies can’t do it alone. I was intrigued by the irony of the world’s richest man now being its greatest philanthropist. I felt a responsibility to work on an answer.\r\n\r\nObviously this was a challenging task. I had to learn all I could about emerging technology. I had to understand not just the social crises we face and their causes, but what efforts were being made and why they were insufficient. I had to think my way through the delicate balance between the necessary self-interest of corporations and competing self-interests of consumers that want a better world. I had to come to a conclusion that was practical, actionable and served the different interests of all.\r\n\r\nAfter two years of research, We First is the result. It presents a new vision for the practice of capitalism in which brands and consumers partner using social media to create a sustainable pillar of social change. It very consciously lays out why business leaders and consumers must reframe the way they think about their lives in order to avoid the destructive effects of Me First behavior that led to the global economic meltdown in 2008 and the humanitarian crises around the world.\r\n<h2>Questions We First Answers</h2>\r\nAs I wrote We First I realized that social media technology is a great cause for optimism, especially as social networks continue to grow and the web itself becomes increasingly social.\r\nSo with the goal of a sustainable practice of capitalism in mind, We First lays out a very practical, step-by-step plan for brands and consumers that explains the following:\r\n<ol>\r\n	<li>How do we shift our thinking and behavior to better serve the interests of others and ourselves?</li>\r\n	<li>Why should brands and consumers work together and how do they do it?</li>\r\n	<li>How can companies make money from social media by building communities that increase profits?</li>\r\n	<li>How can consumers think and act in ways that is good for them and the planet?</li>\r\n	<li>How do we buy and sell to build a better world for our kids?</li>\r\n	<li>How do we build a system that creates sustainable change?</li>\r\n</ol>\r\nThe answers to these questions are both an exciting opportunity and important responsibility. We can make things better and it can start right now. <a title=\"Pre-order your copy of We First\" href=\"/checkout\">Pre-order your copy of We First</a> to find out the role you can play and the benefits all of us enjoy.\r\n\r\nFor hands-on training on how to become a purpose-driven social brand, join Simon Mainwaring and 200 of the world\'s best marketers at the<strong><a href=\"http://www.wefirstbranding.com/seminar\" target=\"_blank\"> 2013 We First Social Branding Seminar</a></strong>, Sept 24-25 in Los Angeles. You\'ll learn from Simon and an incredible lineup of experts including leaders from Starbucks, Coca-Cola, charity: water, the UN Foundation.\r\n<p style=\"text-align: center;\"><a href=\"http://wefirstbranding.com/seminar\"><img class=\"size-large wp-image-419 aligncenter\" title=\"2013 We First Social Branding Seminar Banner\" src=\"http://wefirstbranding.com/wp-content/uploads/2011/02/Blog_seminar_banners2-1024x219.jpg\" alt=\"\" width=\"640\" height=\"136\" /></a></p>\r\n\r\n\r\n<h2>Table of Contents</h2>\r\n<strong>Prologue</strong>\r\n<strong>Chapter 1:</strong> Transforming the Engine of Capitalism\r\n<strong>Chapter 2:</strong> Redefining Self-Interest from Me First to We First\r\n<strong>Chapter 3: </strong>The Future of Profit is Purpose\r\n<strong>Chapter 4: </strong>Creating Sustainable Capitalism in Five Ways\r\n<strong>Chapter 5: </strong>Instilling We First Values into Capitalism\r\n<strong>Chapter 6: </strong>Why the World Needs a Responsible Private Sector\r\n<strong>Chapter 7: </strong>How Brands Build Their Business and a Better World\r\n<strong>Chapter 8: </strong>How Consumers Build Responsible Brands and a Better World\r\n<strong>Chapter 9: </strong>How Contributory Consumption Creates Sustainable Social Change\r\n<strong>Chapter 10: </strong>The Global Brand Initiative: The Future of the Private Sector\r\n<strong>Epilogue</strong>','Book','','inherit','open','open','','98-revision-8','','','2013-08-02 21:29:00','2013-08-02 21:29:00','',98,'http://wefirstbranding.com/98-revision-8',0,'revision','',0),(475,2,'2011-04-17 23:01:14','2011-04-17 23:01:14','A respected author, influential blogger and international speaker, Simon is considered one of the world’s foremost experts on branding and social media. He offers corporate executives, top brands and non-profit leaders critical insights into how to capitalize on social media to build brand communities, profits and positive impact.\r\n\r\nSimon is master at distilling complex ideas down into simple, memorable communications, and at engaging an audience on a powerful, emotional level. His unique combination of spontaneity, disarming humor, and seriousness of purpose ensures that each engagement leaves his audiences enlightened, inspired and wanting more.\r\n<div style=\"text-align: center;\">\r\n\r\n<strong>For bookings contact We First:</strong>\r\nPhone: +1 310-878-4418\r\nEmail:<a href=\"mailto:contact@wefirstbranding.com\"> contact@wefirstbranding.com</a>\r\nWe First\r\n1223 Wilshire Blvd. #1730\r\nSanta Monica\r\nCA 90403\r\n\r\n</div>\r\n<div style=\"text-align: center;\"><a class=\"popup\" href=\"http://www.youtube.com/v/5K-fJThQScU?hl=en&amp;fs=1\"><img src=\"wp-content/themes/wefirst/images/speaking-video.png\" alt=\"Simon Mainwaring Introduction\" /></a></div>','Speaking','','inherit','open','open','','36-revision-11','','','2011-04-17 23:01:14','2011-04-17 23:01:14','',36,'http://wefirstbranding.com/36-revision-11',0,'revision','',0),(488,2,'2013-12-04 19:45:11','2013-12-04 19:45:11','','Define Your Brand\'s Purpose','','inherit','open','open','','486-revision-2','','','2013-12-04 19:45:11','2013-12-04 19:45:11','',486,'http://wefirstbranding.com/486-revision-2',0,'revision','',0),(489,2,'2013-12-04 19:45:22','2013-12-04 19:45:22','','Define Your Brand\'s Purpose','','inherit','open','open','','486-revision-3','','','2013-12-04 19:45:22','2013-12-04 19:45:22','',486,'http://wefirstbranding.com/486-revision-3',0,'revision','',0),(502,2,'2013-12-12 00:36:17','2013-12-12 00:36:17','<div id=\"opt\">\r\n<form class=\"infusion-form\" action=\"https://wut89066.infusionsoft.com/app/form/process/ba31a898d3cf1126686ab0bbf9f0b3c2\" method=\"POST\" accept-charset=\"UTF-8\"><input type=\"hidden\" name=\"inf_form_xid\" value=\"ba31a898d3cf1126686ab0bbf9f0b3c2\" /> <input type=\"hidden\" name=\"inf_form_name\" value=\"Social Brand Worksheet Optin\" /> <input type=\"hidden\" name=\"infusionsoft_version\" value=\"1.29.8.42\" />\r\n<div class=\"infusion-field\"><label for=\"inf_field_Email\">Email *</label> <input id=\"inf_field_Email\" class=\"infusion-field-input-container\" type=\"text\" name=\"inf_field_Email\" /></div>\r\n<div class=\"infusion-field\"><label for=\"inf_field_FirstName\">First Name *</label> <input id=\"inf_field_FirstName\" class=\"infusion-field-input-container\" type=\"text\" name=\"inf_field_FirstName\" /></div>\r\n<div class=\"infusion-field\"><label for=\"inf_field_LastName\">Last Name *</label> <input id=\"inf_field_LastName\" class=\"infusion-field-input-container\" type=\"text\" name=\"inf_field_LastName\" /></div>\r\n<div class=\"infusion-field\"><label for=\"inf_field_Company\">Company *</label> <input id=\"inf_field_Company\" class=\"infusion-field-input-container\" type=\"text\" name=\"inf_field_Company\" /></div>\r\n<div class=\"infusion-field\"><label for=\"inf_field_JobTitle\">Job Title *</label> <input id=\"inf_field_JobTitle\" class=\"infusion-field-input-container\" type=\"text\" name=\"inf_field_JobTitle\" /></div>\r\n<div class=\"infusion-field\"><label for=\"inf_custom_Role\">Role *</label> <select id=\"inf_custom_Role\" name=\"inf_custom_Role\"> <option value=\"\">Please select one</option> <option value=\"Executive Team\">Executive Team</option> <option value=\"Marketing\">Marketing</option> <option value=\"PR/Corporate Communications\">PR/Corporate Communications</option> <option value=\"Sustainability\">Sustainability</option> <option value=\"Foundation/CSR\">Foundation/CSR</option> <option value=\"Other\">Other</option> </select></div>\r\n<div class=\"infusion-submit\"><input type=\"submit\" value=\"Submit\" /></div>\r\n</form>\r\n</div>','Are You a Contagious Social Brand?','','inherit','open','open','','491-revision-7','','','2013-12-12 00:36:17','2013-12-12 00:36:17','',491,'http://wefirstbranding.com/491-revision-7',0,'revision','',0),(500,2,'2013-12-12 00:35:18','2013-12-12 00:35:18','<div id=\"opt\">\r\n<form class=\"infusion-form\" action=\"https://wut89066.infusionsoft.com/app/form/process/ba31a898d3cf1126686ab0bbf9f0b3c2\" method=\"POST\" accept-charset=\"UTF-8\"><input type=\"hidden\" name=\"inf_form_xid\" value=\"ba31a898d3cf1126686ab0bbf9f0b3c2\" /> <input type=\"hidden\" name=\"inf_form_name\" value=\"Social Brand Worksheet Optin\" /> <input type=\"hidden\" name=\"infusionsoft_version\" value=\"1.29.8.42\" />\r\n<div class=\"infusion-field\"><label for=\"inf_field_Email\">Email *</label> <input id=\"inf_field_Email\" class=\"infusion-field-input-container\" type=\"text\" name=\"inf_field_Email\" /></div>\r\n<div class=\"infusion-field\"><label for=\"inf_field_FirstName\">First Name *</label> <input id=\"inf_field_FirstName\" class=\"infusion-field-input-container\" type=\"text\" name=\"inf_field_FirstName\" /></div>\r\n<div class=\"infusion-field\"><label for=\"inf_field_LastName\">Last Name *</label> <input id=\"inf_field_LastName\" class=\"infusion-field-input-container\" type=\"text\" name=\"inf_field_LastName\" /></div>\r\n<div class=\"infusion-field\"><label for=\"inf_field_Company\">Company *</label> <input id=\"inf_field_Company\" class=\"infusion-field-input-container\" type=\"text\" name=\"inf_field_Company\" /></div>\r\n<div class=\"infusion-field\"><label for=\"inf_field_JobTitle\">Job Title *</label> <input id=\"inf_field_JobTitle\" class=\"infusion-field-input-container\" type=\"text\" name=\"inf_field_JobTitle\" /></div>\r\n<div class=\"infusion-field\"><label for=\"inf_custom_Role\">Role *</label> <select id=\"inf_custom_Role\" name=\"inf_custom_Role\"> <option value=\"\">Please select one</option> <option value=\"Executive Team\">Executive Team</option> <option value=\"Marketing\">Marketing</option> <option value=\"PR/Corporate Communications\">PR/Corporate Communications</option> <option value=\"Sustainability\">Sustainability</option> <option value=\"Foundation/CSR\">Foundation/CSR</option> <option value=\"Other\">Other</option> </select></div>\r\n<div class=\"infusion-submit\"><input type=\"submit\" value=\"Submit\" /></div>\r\n</form>\r\n</div>','Are You a Contagious Social Brand?','','inherit','open','open','','491-revision-5','','','2013-12-12 00:35:18','2013-12-12 00:35:18','',491,'http://wefirstbranding.com/491-revision-5',0,'revision','',0),(441,2,'2013-09-30 20:43:56','0000-00-00 00:00:00','<div><strong>As a We First Partner, you\'ll receive the following for one year:</strong></div>\r\n<ul>\r\n	<li><strong>Exclusive direct access</strong> by phone or email to <a href=\"http://wefirstbranding.com/bio\" target=\"_blank\">Simon Mainwaring</a>, CEO &amp; Founder of We First</li>\r\n	<li><strong>One hour, monthly private calls</strong> with Simon to discuss your business, branding, and marketing</li>\r\n	<li><strong>Monthly group calls</strong> with all We First Partners</li>\r\n	<li><strong>Physical and online</strong> We First Training Kit (Value $700)</li>\r\n	<li>Two tickets to the <strong>2014 We First Seminar</strong> (Value $5000)</li>\r\n	<li>Two tickets and access to <strong>all We First events or training materials</strong> developed over the next 12 months</li>\r\n</ul>\r\n<strong>Cost:       </strong>\r\n<ul>\r\n	<li><strong>Single Payment: </strong>$18,000 (save $6000)</li>\r\n	<li><strong>Monthly payments: </strong>$2,000 per month for 12 months</li>\r\n</ul>\r\n<strong>The next Partners Program stars October 2013 and lasts 12 months.  Spots are limited so please contact Dana Byerlee, VP of Marketing, to join this year\'s exclusive group:  </strong>dana[at]wefirstbranding.com\r\n\r\n&nbsp;\r\n\r\n<strong>Here\'s what previous We First Partners are saying:</strong>\r\n\r\n<em>“The We First program exceeded any pre-conceived expectations I had. You’ll see a direct impact on your business or cause almost immediately.” -<strong>Zack Swire, Founder, eGood</strong></em>\r\n\r\n<em>\"What I got was so much better than I could have ever imagined: not just a fresh, radically improved brand, but a complete platform to differentiate myself for years to come. I recommend it 1000%. \"  -<strong>Chuck Wall, President, CEO Customer</strong></em>\r\n\r\n<em><strong></strong>“I truly learned the value of my own social brand. Thank you We First for making me a better marketer and socially strategic thinker.”  -<strong>Thatcher Young, Director, Ignition</strong></em>','We First Partners Program','','draft','open','open','','partnersprogram','','','2013-09-30 20:43:56','2013-09-30 20:43:56','',0,'http://wefirstbranding.com/?page_id=441',0,'page','',0),(498,2,'2013-12-11 06:16:00','2013-12-11 06:16:00','<form accept-charset=\"UTF-8\" action=\"https://wut89066.infusionsoft.com/app/form/process/ba31a898d3cf1126686ab0bbf9f0b3c2\" class=\"infusion-form\" method=\"POST\">\r\n    <input name=\"inf_form_xid\" type=\"hidden\" value=\"ba31a898d3cf1126686ab0bbf9f0b3c2\" />\r\n    <input name=\"inf_form_name\" type=\"hidden\" value=\"Social Brand Worksheet Optin\" />\r\n    <input name=\"infusionsoft_version\" type=\"hidden\" value=\"1.29.8.42\" />\r\n    <div class=\"infusion-field\">\r\n        <label for=\"inf_field_Email\">Email *</label>\r\n        <input class=\"infusion-field-input-container\" 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00:35:55','2013-12-12 00:35:55','<?php\r\n/*\r\nTemplate Name: WeFirst - Interior Page (Manifesto)\r\n*/\r\n\r\n$body_class = \'inner-page2\';\r\nget_header(); ?>\r\n<style type=\"text/css\">\r\n#opt {\r\n	border: 2px solid #EEEEEE;\r\n	-moz-border-radius: 6px;\r\n	border-radius: 6px;\r\n	display: inline;\r\n	float: right;\r\n	padding:15px;\r\n	width: 220px;\r\n	color: #000;\r\n	font-size: 13px;\r\n}\r\n</style>\r\n<!-- midd pnl start -->	\r\n<div class=\"midd_pnl\">\r\n\r\n<?php if ( have_posts() ) while ( have_posts() ) : the_post(); ?>\r\n	\r\n	<h1 class=\"page_header2 manifesto_header\">Manifesto.</h1>\r\n	\r\n	<div class=\"left_pnl\">		\r\n		<div class=\"page_content\"><?php the_content(); ?></div>\r\n	</div>\r\n	\r\n<?php endwhile; // end of the loop. ?>\r\n	\r\n	<?php include \'includes/right_bar.php\'; ?>\r\n	\r\n</div>\r\n<!-- midd pnl end -->\r\n\r\n<?php get_footer(); ?>\r\n','Are You a Contagious Social 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class=\"infusion-field-input-container\" type=\"text\" name=\"inf_field_FirstName\" /></div>\r\n<div class=\"infusion-field\"><label for=\"inf_field_LastName\">Last Name *</label> <input id=\"inf_field_LastName\" class=\"infusion-field-input-container\" type=\"text\" name=\"inf_field_LastName\" /></div>\r\n<div class=\"infusion-field\"><label for=\"inf_field_Company\">Company *</label> <input id=\"inf_field_Company\" class=\"infusion-field-input-container\" type=\"text\" name=\"inf_field_Company\" /></div>\r\n<div class=\"infusion-field\"><label for=\"inf_field_JobTitle\">Job Title *</label> <input id=\"inf_field_JobTitle\" class=\"infusion-field-input-container\" type=\"text\" name=\"inf_field_JobTitle\" /></div>\r\n<div class=\"infusion-field\"><label for=\"inf_custom_Role\">Role *</label> <select id=\"inf_custom_Role\" name=\"inf_custom_Role\"> <option value=\"\">Please select one</option> <option value=\"Executive Team\">Executive Team</option> <option value=\"Marketing\">Marketing</option> <option value=\"PR/Corporate Communications\">PR/Corporate Communications</option> <option value=\"Sustainability\">Sustainability</option> <option value=\"Foundation/CSR\">Foundation/CSR</option> <option value=\"Other\">Other</option> </select></div>\r\n<div class=\"infusion-submit\"><input type=\"submit\" value=\"Submit\" /></div>\r\n</form>\r\n</div>','Are You a Contagious Social Brand?','','inherit','open','open','','491-revision-4','','','2013-12-12 00:33:42','2013-12-12 00:33:42','',491,'http://wefirstbranding.com/491-revision-4',0,'revision','',0),(497,2,'2013-12-17 18:51:19','2013-12-17 18:51:19','<div id=\"opt\"><form class=\"infusion-form\" action=\"https://wut89066.infusionsoft.com/app/form/process/ba31a898d3cf1126686ab0bbf9f0b3c2\" method=\"POST\" accept-charset=\"UTF-8\"><input type=\"hidden\" name=\"inf_form_xid\" value=\"ba31a898d3cf1126686ab0bbf9f0b3c2\" /> <input type=\"hidden\" name=\"inf_form_name\" value=\"Social Brand Worksheet Optin\" /> <input type=\"hidden\" name=\"infusionsoft_version\" value=\"1.29.8.42\" />\r\n<div class=\"infusion-field\"><label for=\"inf_field_Email\">Email *</label> <input id=\"inf_field_Email\" class=\"infusion-field-input-container input2 input2\" style=\"margin: 5px 0 15px 0;\" type=\"text\" name=\"inf_field_Email\" /></div>\r\n<div class=\"infusion-field\"><label for=\"inf_field_FirstName\">First Name *</label> <input id=\"inf_field_FirstName\" class=\"infusion-field-input-container input2\" style=\"margin: 5px 0 15px 0;\" type=\"text\" name=\"inf_field_FirstName\" /></div>\r\n<div class=\"infusion-field\"><label for=\"inf_field_LastName\">Last Name *</label> <input id=\"inf_field_LastName\" class=\"infusion-field-input-container input2\" style=\"margin: 5px 0 15px 0;\" type=\"text\" name=\"inf_field_LastName\" /></div>\r\n<div class=\"infusion-field\"><label for=\"inf_field_Company\">Company *</label> <input id=\"inf_field_Company\" class=\"infusion-field-input-container input2\" style=\"margin: 5px 0 15px 0;\" type=\"text\" name=\"inf_field_Company\" /></div>\r\n<div class=\"infusion-field\"><label for=\"inf_field_JobTitle\">Job Title *</label> <input id=\"inf_field_JobTitle\" class=\"infusion-field-input-container input2\" style=\"margin: 5px 0 15px 0;\" type=\"text\" name=\"inf_field_JobTitle\" /></div>\r\n<div class=\"infusion-field\"><label for=\"inf_custom_Role\">Role *</label>\r\n<select id=\"inf_custom_Role\" style=\"margin: 5px 0 15px 0;\" name=\"inf_custom_Role\"> <option value=\"\">Please select one</option> <option value=\"Executive Team\">Executive Team</option> <option value=\"Marketing\">Marketing</option> <option value=\"PR/Corporate Communications\">PR/Corporate Communications</option> <option value=\"Sustainability\">Sustainability</option> <option value=\"Foundation/CSR\">Foundation/CSR</option> <option value=\"Other\">Other</option> </select></div>\r\n<div class=\"infusion-submit\" align=\"center\"><input type=\"image\" value=\"Submit\" src=\"http://wefirstbranding.com/wp-content/uploads/2013/12/download.png\" /></div>\r\n</form></div>\r\n<div id=\"leftcol\">\r\n\r\n<strong>Free downloadable worksheet</strong>\r\n<p style=\"text-align: center;\"></p>\r\n<p style=\"text-align: left;\">We’re at the center of a new economy, new customer behaviors, and new social technology.</p>\r\n<p style=\"text-align: left;\">So the question is: <strong>Are you telling your brand story in a way that inspires customers to support and promote your brand?</strong></p>\r\n<p style=\"text-align: center;\"><a href=\"http://wefirstbranding.com/wp-content/uploads/2013/12/Contagious-Social1.jpg\"><img class=\"wp-image-543 aligncenter\" title=\"Contagious Social\" src=\"http://wefirstbranding.com/wp-content/uploads/2013/12/Contagious-Social1-300x300.jpg\" alt=\"\" width=\"192\" height=\"192\" /></a></p>\r\n<p style=\"text-align: left;\">This quick branding assessment will help you identify if you’re falling short in critical areas such as:</p>\r\n\r\n<ul>\r\n	<li>Understanding your customers and what they care about</li>\r\n	<li>Clearing defining your brand’s mission and values</li>\r\n	<li>Building consensus around social media adoption inside your company</li>\r\n	<li>Demonstrating authenticity by co-creating your marketing with your community</li>\r\n</ul>\r\n</div>\r\n<div style=\"clear: both;\"></div>','Are You a Contagious Social Brand?','','inherit','open','open','','491-autosave','','','2013-12-17 18:51:19','2013-12-17 18:51:19','',491,'http://wefirstbranding.com/491-autosave',0,'revision','',0),(496,3,'2013-12-04 22:09:04','2013-12-04 22:09:04','','Are You a Contagious Social Brand?','','inherit','open','open','','491-revision-2','','','2013-12-04 22:09:04','2013-12-04 22:09:04','',491,'http://wefirstbranding.com/491-revision-2',0,'revision','',0),(495,3,'2013-12-04 20:04:03','2013-12-04 20:04:03','','How To Define Your Brand\'s 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*</label>\r\n<input id=\"inf_field_FirstName\" class=\"infusion-field-input-container input2\" style=\"margin: 5px 0 15px 0;\" type=\"text\" name=\"inf_field_FirstName\" /></div>\r\n<div class=\"infusion-field\"><label for=\"inf_field_LastName\">Last Name *</label>\r\n<input id=\"inf_field_LastName\" class=\"infusion-field-input-container input2\" style=\"margin: 5px 0 15px 0;\" type=\"text\" name=\"inf_field_LastName\" /></div>\r\n<div class=\"infusion-field\"><label for=\"inf_field_Company\">Company *</label>\r\n<input id=\"inf_field_Company\" class=\"infusion-field-input-container input2\" style=\"margin: 5px 0 15px 0;\" type=\"text\" name=\"inf_field_Company\" /></div>\r\n<div class=\"infusion-field\"><label for=\"inf_field_JobTitle\">Job Title *</label>\r\n<input id=\"inf_field_JobTitle\" class=\"infusion-field-input-container input2\" style=\"margin: 5px 0 15px 0;\" type=\"text\" name=\"inf_field_JobTitle\" /></div>\r\n<div class=\"infusion-field\"><label for=\"inf_custom_Role\">Role *</label> <select id=\"inf_custom_Role\" style=\"margin: 5px 0 15px 0;\" name=\"inf_custom_Role\"> <option value=\"\">Please select one</option> <option value=\"Executive Team\">Executive Team</option> <option value=\"Marketing\">Marketing</option> <option value=\"PR/Corporate Communications\">PR/Corporate Communications</option> <option value=\"Sustainability\">Sustainability</option> <option value=\"Foundation/CSR\">Foundation/CSR</option> <option value=\"Other\">Other</option> </select></div>\r\n<div class=\"infusion-submit\" align=\"center\"><input type=\"image\" value=\"Submit\" src=\"http://wefirstbranding.com/wp-content/uploads/2013/12/download.png\" /></div>\r\n</form></div>\r\n<div id=\"leftcol\">\r\n\r\n<strong>Free downloadable worksheet</strong>\r\n<p style=\"text-align: left;\">We’re at the center of a new economy, new customer behaviors, and new social technology.</p>\r\n<p style=\"text-align: left;\">So the question is: <strong>Are you telling your brand story in a way that inspires customers to support and promote your brand?</strong></p>\r\n<p style=\"text-align: center;\"><a href=\"http://wefirstbranding.com/wp-content/uploads/2013/12/Contagious-Social1.jpg\"><img class=\"wp-image-543 aligncenter\" title=\"Contagious Social\" src=\"http://wefirstbranding.com/wp-content/uploads/2013/12/Contagious-Social1-300x300.jpg\" alt=\"\" width=\"192\" height=\"192\" /></a></p>\r\n<p style=\"text-align: left;\">This quick branding assessment will help you identify if you’re falling short in critical areas such as:</p>\r\n\r\n<ul>\r\n	<li>Understanding your customers and what they care about</li>\r\n	<li>Clearly defining your brand’s mission and values</li>\r\n	<li>Building consensus around social media adoption inside your company</li>\r\n	<li>Demonstrating authenticity by co-creating your marketing with your community</li>\r\n</ul>\r\n</div>\r\n<div style=\"clear: both;\"></div>','Are You a Contagious Social 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action=\"https://wut89066.infusionsoft.com/app/form/process/4412370382d1f6a7d11d8932d11c2471\" class=\"infusion-form\" method=\"POST\">\r\n    <input name=\"inf_form_xid\" type=\"hidden\" value=\"4412370382d1f6a7d11d8932d11c2471\" />\r\n    <input name=\"inf_form_name\" type=\"hidden\" value=\"Brand Definition Worksheet Optin\" />\r\n    <input name=\"infusionsoft_version\" type=\"hidden\" value=\"1.29.8.42\" />\r\n    <div class=\"infusion-field\">\r\n        <label for=\"inf_field_Email\">Email *</label>\r\n        <input class=\"infusion-field-input-container\" id=\"inf_field_Email\" name=\"inf_field_Email\" type=\"text\" />\r\n    </div>\r\n    <div class=\"infusion-field\">\r\n        <label for=\"inf_field_FirstName\">First Name *</label>\r\n        <input class=\"infusion-field-input-container\" id=\"inf_field_FirstName\" name=\"inf_field_FirstName\" type=\"text\" />\r\n    </div>\r\n    <div class=\"infusion-field\">\r\n        <label for=\"inf_field_LastName\">Last Name *</label>\r\n        <input class=\"infusion-field-input-container\" id=\"inf_field_LastName\" name=\"inf_field_LastName\" type=\"text\" />\r\n    </div>\r\n    <div class=\"infusion-field\">\r\n        <label for=\"inf_field_Company\">Company *</label>\r\n        <input class=\"infusion-field-input-container\" id=\"inf_field_Company\" name=\"inf_field_Company\" type=\"text\" />\r\n    </div>\r\n    <div class=\"infusion-field\">\r\n        <label for=\"inf_field_JobTitle\">Job Title *</label>\r\n        <input class=\"infusion-field-input-container\" id=\"inf_field_JobTitle\" name=\"inf_field_JobTitle\" type=\"text\" />\r\n    </div>\r\n    <div class=\"infusion-field\">\r\n        <label for=\"inf_custom_Role\">Role *</label>\r\n        <select id=\"inf_custom_Role\" name=\"inf_custom_Role\"><option value=\"\">Please select one</option><option value=\"Executive Team\">Executive Team</option><option value=\"Marketing\">Marketing</option><option value=\"PR/Corporate Communications\">PR/Corporate Communications</option><option value=\"Sustainability\">Sustainability</option><option value=\"Foundation/CSR\">Foundation/CSR</option><option value=\"Other\">Other</option></select>\r\n    </div>\r\n    <div class=\"infusion-submit\">\r\n        <input type=\"submit\" value=\"Submit\" />\r\n    </div>\r\n</form>','How To Define Your Brand\'s Purpose','','inherit','open','open','','486-autosave','','','2013-12-11 06:13:47','2013-12-11 06:13:47','',486,'http://wefirstbranding.com/486-autosave',0,'revision','',0),(442,2,'2013-09-30 20:37:09','2013-09-30 20:37:09','<div><strong>As a We First Partner, you\'ll receive the following for one year:</strong></div>\n<ul>\n	<li><strong>Exclusive direct access</strong> by phone or email to <a href=\"http://wefirstbranding.com/bio\" target=\"_blank\">Simon Mainwaring</a>, CEO &amp; Founder of We First</li>\n	<li><strong>One hour, monthly private calls</strong> with Simon to discuss your business, branding, and marketing</li>\n	<li><strong>Monthly group calls</strong> with all We First Partners</li>\n	<li><strong>Physical and online</strong> We First Training Kit (Value $700)</li>\n	<li>Two tickets to the <strong>2014 We First Seminar</strong> (Value $5000)</li>\n	<li>Two tickets and access to <strong>all We First events or training materials</strong> developed over the next 12 months</li>\n</ul>\n<strong>Cost:       </strong>\n<ul>\n	<li><strong>Single Payment: </strong>$18,000 (save $6000)</li>\n	<li><strong>Monthly payments: </strong>$2,000 per month for 12 months</li>\n</ul>\n<strong>The next Partners Program stars October 2013 and lasts 12 months.  Spots are limited so please contact Dana Byerlee, VP of Marketing, to join this year\'s exclusive group:  </strong>dana[at]wefirstbranding.com\n\n&nbsp;\n\n<strong>Here\'s what previous We First Partners are saying:</strong>\n\n<em>“The We First program exceeded any pre-conceived expectations I had. You’ll see a direct impact on your business or cause almost immediately.” -<strong>Zack Swire, Founder, eGood</strong></em>\n\n<em>\"What I got was so much better than I could have ever imagined: not just a fresh, radically improved brand, but a complete platform to differentiate myself for years to come. I recommend it 1000%. \"  -<strong>Chuck Wall, President, CEO Customer</strong></em>\n\n<em><strong></strong>“I truly learned the value of my own social brand. Thank you We First for making me a better marketer and socially strategic thinker.”  -<strong>Thatcher Young, Director, Ignition</strong></em>','','','inherit','open','open','','441-revision','','','2013-09-30 20:37:09','2013-09-30 20:37:09','',441,'http://wefirstbranding.com/441-revision',0,'revision','',0),(443,2,'2013-09-30 20:37:09','2013-09-30 20:37:09','<div><strong>As a We First Partner, you\'ll receive the following for one year:</strong></div>\r\n<ul>\r\n	<li><strong>Exclusive direct access</strong> by phone or email to <a href=\"http://wefirstbranding.com/bio\" target=\"_blank\">Simon Mainwaring</a>, CEO &amp; Founder of We First</li>\r\n	<li><strong>One hour, monthly private calls</strong> with Simon to discuss your business, branding, and marketing</li>\r\n	<li><strong>Monthly group calls</strong> with all We First Partners</li>\r\n	<li><strong>Physical and online</strong> We First Training Kit (Value $700)</li>\r\n	<li>Two tickets to the <strong>2014 We First Seminar</strong> (Value $5000)</li>\r\n	<li>Two tickets and access to <strong>all We First events or training materials</strong> developed over the next 12 months</li>\r\n</ul>\r\n<strong>Cost:       </strong>\r\n<ul>\r\n	<li><strong>Single Payment: </strong>$18,000 (save $6000)</li>\r\n	<li><strong>Monthly payments: </strong>$2,000 per month for 12 months</li>\r\n</ul>\r\n<strong>The next Partners Program stars October 2013 and lasts 12 months.  Spots are limited so please contact Dana Byerlee, VP of Marketing, to join this year\'s exclusive group:  </strong>dana[at]wefirstbranding.com\r\n\r\n&nbsp;\r\n\r\n<strong>Here\'s what previous We First Partners are saying:</strong>\r\n\r\n<em>“The We First program exceeded any pre-conceived expectations I had. You’ll see a direct impact on your business or cause almost immediately.” -<strong>Zack Swire, Founder, eGood</strong></em>\r\n\r\n<em>\"What I got was so much better than I could have ever imagined: not just a fresh, radically improved brand, but a complete platform to differentiate myself for years to come. I recommend it 1000%. \"  -<strong>Chuck Wall, President, CEO Customer</strong></em>\r\n\r\n<em><strong></strong>“I truly learned the value of my own social brand. Thank you We First for making me a better marketer and socially strategic thinker.”  -<strong>Thatcher Young, Director, Ignition</strong></em>','','','inherit','open','open','','441-revision-2','','','2013-09-30 20:37:09','2013-09-30 20:37:09','',441,'http://wefirstbranding.com/441-revision-2',0,'revision','',0),(444,2,'2013-09-30 20:37:28','2013-09-30 20:37:28','<div><strong>As a We First Partner, you\'ll receive the following for one year:</strong></div>\r\n<ul>\r\n	<li><strong>Exclusive direct access</strong> by phone or email to <a href=\"http://wefirstbranding.com/bio\" target=\"_blank\">Simon Mainwaring</a>, CEO &amp; Founder of We First</li>\r\n	<li><strong>One hour, monthly private calls</strong> with Simon to discuss your business, branding, and marketing</li>\r\n	<li><strong>Monthly group calls</strong> with all We First Partners</li>\r\n	<li><strong>Physical and online</strong> We First Training Kit (Value $700)</li>\r\n	<li>Two tickets to the <strong>2014 We First Seminar</strong> (Value $5000)</li>\r\n	<li>Two tickets and access to <strong>all We First events or training materials</strong> developed over the next 12 months</li>\r\n</ul>\r\n<strong>Cost:       </strong>\r\n<ul>\r\n	<li><strong>Single Payment: </strong>$18,000 (save $6000)</li>\r\n	<li><strong>Monthly payments: </strong>$2,000 per month for 12 months</li>\r\n</ul>\r\n<strong>The next Partners Program stars October 2013 and lasts 12 months.  Spots are limited so please contact Dana Byerlee, VP of Marketing, to join this year\'s exclusive group:  </strong>dana[at]wefirstbranding.com\r\n\r\n&nbsp;\r\n\r\n<strong>Here\'s what previous We First Partners are saying:</strong>\r\n\r\n<em>“The We First program exceeded any pre-conceived expectations I had. You’ll see a direct impact on your business or cause almost immediately.” -<strong>Zack Swire, Founder, eGood</strong></em>\r\n\r\n<em>\"What I got was so much better than I could have ever imagined: not just a fresh, radically improved brand, but a complete platform to differentiate myself for years to come. I recommend it 1000%. \"  -<strong>Chuck Wall, President, CEO Customer</strong></em>\r\n\r\n<em><strong></strong>“I truly learned the value of my own social brand. Thank you We First for making me a better marketer and socially strategic thinker.”  -<strong>Thatcher Young, Director, Ignition</strong></em>','We First Partners Program','','inherit','open','open','','441-revision-3','','','2013-09-30 20:37:28','2013-09-30 20:37:28','',441,'http://wefirstbranding.com/441-revision-3',0,'revision','',0),(445,2,'2013-09-30 20:37:35','2013-09-30 20:37:35','<div><strong>As a We First Partner, you\'ll receive the following for one year:</strong></div>\r\n<ul>\r\n	<li><strong>Exclusive direct access</strong> by phone or email to <a href=\"http://wefirstbranding.com/bio\" target=\"_blank\">Simon Mainwaring</a>, CEO &amp; Founder of We First</li>\r\n	<li><strong>One hour, monthly private calls</strong> with Simon to discuss your business, branding, and marketing</li>\r\n	<li><strong>Monthly group calls</strong> with all We First Partners</li>\r\n	<li><strong>Physical and online</strong> We First Training Kit (Value $700)</li>\r\n	<li>Two tickets to the <strong>2014 We First Seminar</strong> (Value $5000)</li>\r\n	<li>Two tickets and access to <strong>all We First events or training materials</strong> developed over the next 12 months</li>\r\n</ul>\r\n<strong>Cost:       </strong>\r\n<ul>\r\n	<li><strong>Single Payment: </strong>$18,000 (save $6000)</li>\r\n	<li><strong>Monthly payments: </strong>$2,000 per month for 12 months</li>\r\n</ul>\r\n<strong>The next Partners Program stars October 2013 and lasts 12 months.  Spots are limited so please contact Dana Byerlee, VP of Marketing, to join this year\'s exclusive group:  </strong>dana[at]wefirstbranding.com\r\n\r\n&nbsp;\r\n\r\n<strong>Here\'s what previous We First Partners are saying:</strong>\r\n\r\n<em>“The We First program exceeded any pre-conceived expectations I had. You’ll see a direct impact on your business or cause almost immediately.” -<strong>Zack Swire, Founder, eGood</strong></em>\r\n\r\n<em>\"What I got was so much better than I could have ever imagined: not just a fresh, radically improved brand, but a complete platform to differentiate myself for years to come. I recommend it 1000%. \"  -<strong>Chuck Wall, President, CEO Customer</strong></em>\r\n\r\n<em><strong></strong>“I truly learned the value of my own social brand. Thank you We First for making me a better marketer and socially strategic thinker.”  -<strong>Thatcher Young, Director, Ignition</strong></em>','We First Partners Program','','inherit','open','open','','441-revision-4','','','2013-09-30 20:37:35','2013-09-30 20:37:35','',441,'http://wefirstbranding.com/441-revision-4',0,'revision','',0),(446,2,'2013-09-30 20:37:36','2013-09-30 20:37:36','<div><strong>As a We First Partner, you\'ll receive the following for one year:</strong></div>\r\n<ul>\r\n	<li><strong>Exclusive direct access</strong> by phone or email to <a href=\"http://wefirstbranding.com/bio\" target=\"_blank\">Simon Mainwaring</a>, CEO &amp; Founder of We First</li>\r\n	<li><strong>One hour, monthly private calls</strong> with Simon to discuss your business, branding, and marketing</li>\r\n	<li><strong>Monthly group calls</strong> with all We First Partners</li>\r\n	<li><strong>Physical and online</strong> We First Training Kit (Value $700)</li>\r\n	<li>Two tickets to the <strong>2014 We First Seminar</strong> (Value $5000)</li>\r\n	<li>Two tickets and access to <strong>all We First events or training materials</strong> developed over the next 12 months</li>\r\n</ul>\r\n<strong>Cost:       </strong>\r\n<ul>\r\n	<li><strong>Single Payment: </strong>$18,000 (save $6000)</li>\r\n	<li><strong>Monthly payments: </strong>$2,000 per month for 12 months</li>\r\n</ul>\r\n<strong>The next Partners Program stars October 2013 and lasts 12 months.  Spots are limited so please contact Dana Byerlee, VP of Marketing, to join this year\'s exclusive group:  </strong>dana[at]wefirstbranding.com\r\n\r\n&nbsp;\r\n\r\n<strong>Here\'s what previous We First Partners are saying:</strong>\r\n\r\n<em>“The We First program exceeded any pre-conceived expectations I had. You’ll see a direct impact on your business or cause almost immediately.” -<strong>Zack Swire, Founder, eGood</strong></em>\r\n\r\n<em>\"What I got was so much better than I could have ever imagined: not just a fresh, radically improved brand, but a complete platform to differentiate myself for years to come. I recommend it 1000%. \"  -<strong>Chuck Wall, President, CEO Customer</strong></em>\r\n\r\n<em><strong></strong>“I truly learned the value of my own social brand. Thank you We First for making me a better marketer and socially strategic thinker.”  -<strong>Thatcher Young, Director, Ignition</strong></em>','We First Partners Program','','inherit','open','open','','441-revision-5','','','2013-09-30 20:37:36','2013-09-30 20:37:36','',441,'http://wefirstbranding.com/441-revision-5',0,'revision','',0),(447,2,'2013-09-30 20:37:43','2013-09-30 20:37:43','<div><strong>As a We First Partner, you\'ll receive the following for one year:</strong></div>\r\n<ul>\r\n	<li><strong>Exclusive direct access</strong> by phone or email to <a href=\"http://wefirstbranding.com/bio\" target=\"_blank\">Simon Mainwaring</a>, CEO &amp; Founder of We First</li>\r\n	<li><strong>One hour, monthly private calls</strong> with Simon to discuss your business, branding, and marketing</li>\r\n	<li><strong>Monthly group calls</strong> with all We First Partners</li>\r\n	<li><strong>Physical and online</strong> We First Training Kit (Value $700)</li>\r\n	<li>Two tickets to the <strong>2014 We First Seminar</strong> (Value $5000)</li>\r\n	<li>Two tickets and access to <strong>all We First events or training materials</strong> developed over the next 12 months</li>\r\n</ul>\r\n<strong>Cost:       </strong>\r\n<ul>\r\n	<li><strong>Single Payment: </strong>$18,000 (save $6000)</li>\r\n	<li><strong>Monthly payments: </strong>$2,000 per month for 12 months</li>\r\n</ul>\r\n<strong>The next Partners Program stars October 2013 and lasts 12 months.  Spots are limited so please contact Dana Byerlee, VP of Marketing, to join this year\'s exclusive group:  </strong>dana[at]wefirstbranding.com\r\n\r\n&nbsp;\r\n\r\n<strong>Here\'s what previous We First Partners are saying:</strong>\r\n\r\n<em>“The We First program exceeded any pre-conceived expectations I had. You’ll see a direct impact on your business or cause almost immediately.” -<strong>Zack Swire, Founder, eGood</strong></em>\r\n\r\n<em>\"What I got was so much better than I could have ever imagined: not just a fresh, radically improved brand, but a complete platform to differentiate myself for years to come. I recommend it 1000%. \"  -<strong>Chuck Wall, President, CEO Customer</strong></em>\r\n\r\n<em><strong></strong>“I truly learned the value of my own social brand. Thank you We First for making me a better marketer and socially strategic thinker.”  -<strong>Thatcher Young, Director, Ignition</strong></em>','We First Partners Program','','inherit','open','open','','441-revision-6','','','2013-09-30 20:37:43','2013-09-30 20:37:43','',441,'http://wefirstbranding.com/441-revision-6',0,'revision','',0),(448,2,'2013-09-30 20:37:48','2013-09-30 20:37:48','<div><strong>As a We First Partner, you\'ll receive the following for one year:</strong></div>\r\n<ul>\r\n	<li><strong>Exclusive direct access</strong> by phone or email to <a href=\"http://wefirstbranding.com/bio\" target=\"_blank\">Simon Mainwaring</a>, CEO &amp; Founder of We First</li>\r\n	<li><strong>One hour, monthly private calls</strong> with Simon to discuss your business, branding, and marketing</li>\r\n	<li><strong>Monthly group calls</strong> with all We First Partners</li>\r\n	<li><strong>Physical and online</strong> We First Training Kit (Value $700)</li>\r\n	<li>Two tickets to the <strong>2014 We First Seminar</strong> (Value $5000)</li>\r\n	<li>Two tickets and access to <strong>all We First events or training materials</strong> developed over the next 12 months</li>\r\n</ul>\r\n<strong>Cost:       </strong>\r\n<ul>\r\n	<li><strong>Single Payment: </strong>$18,000 (save $6000)</li>\r\n	<li><strong>Monthly payments: </strong>$2,000 per month for 12 months</li>\r\n</ul>\r\n<strong>The next Partners Program stars October 2013 and lasts 12 months.  Spots are limited so please contact Dana Byerlee, VP of Marketing, to join this year\'s exclusive group:  </strong>dana[at]wefirstbranding.com\r\n\r\n&nbsp;\r\n\r\n<strong>Here\'s what previous We First Partners are saying:</strong>\r\n\r\n<em>“The We First program exceeded any pre-conceived expectations I had. You’ll see a direct impact on your business or cause almost immediately.” -<strong>Zack Swire, Founder, eGood</strong></em>\r\n\r\n<em>\"What I got was so much better than I could have ever imagined: not just a fresh, radically improved brand, but a complete platform to differentiate myself for years to come. I recommend it 1000%. \"  -<strong>Chuck Wall, President, CEO Customer</strong></em>\r\n\r\n<em><strong></strong>“I truly learned the value of my own social brand. Thank you We First for making me a better marketer and socially strategic thinker.”  -<strong>Thatcher Young, Director, Ignition</strong></em>','We First Partners Program','','inherit','open','open','','441-revision-7','','','2013-09-30 20:37:48','2013-09-30 20:37:48','',441,'http://wefirstbranding.com/441-revision-7',0,'revision','',0),(449,2,'2013-09-30 20:38:21','2013-09-30 20:38:21','<div><strong>As a We First Partner, you\'ll receive the following for one year:</strong></div>\r\n<ul>\r\n	<li><strong>Exclusive direct access</strong> by phone or email to <a href=\"http://wefirstbranding.com/bio\" target=\"_blank\">Simon Mainwaring</a>, CEO &amp; Founder of We First</li>\r\n	<li><strong>One hour, monthly private calls</strong> with Simon to discuss your business, branding, and marketing</li>\r\n	<li><strong>Monthly group calls</strong> with all We First Partners</li>\r\n	<li><strong>Physical and online</strong> We First Training Kit (Value $700)</li>\r\n	<li>Two tickets to the <strong>2014 We First Seminar</strong> (Value $5000)</li>\r\n	<li>Two tickets and access to <strong>all We First events or training materials</strong> developed over the next 12 months</li>\r\n</ul>\r\n<strong>Cost:       </strong>\r\n<ul>\r\n	<li><strong>Single Payment: </strong>$18,000 (save $6000)</li>\r\n	<li><strong>Monthly payments: </strong>$2,000 per month for 12 months</li>\r\n</ul>\r\n<strong>The next Partners Program stars October 2013 and lasts 12 months.  Spots are limited so please contact Dana Byerlee, VP of Marketing, to join this year\'s exclusive group:  </strong>dana[at]wefirstbranding.com\r\n\r\n&nbsp;\r\n\r\n<strong>Here\'s what previous We First Partners are saying:</strong>\r\n\r\n<em>“The We First program exceeded any pre-conceived expectations I had. You’ll see a direct impact on your business or cause almost immediately.” -<strong>Zack Swire, Founder, eGood</strong></em>\r\n\r\n<em>\"What I got was so much better than I could have ever imagined: not just a fresh, radically improved brand, but a complete platform to differentiate myself for years to come. I recommend it 1000%. \"  -<strong>Chuck Wall, President, CEO Customer</strong></em>\r\n\r\n<em><strong></strong>“I truly learned the value of my own social brand. Thank you We First for making me a better marketer and socially strategic thinker.”  -<strong>Thatcher Young, Director, Ignition</strong></em>','We First Partners Program','','inherit','open','open','','441-revision-8','','','2013-09-30 20:38:21','2013-09-30 20:38:21','',441,'http://wefirstbranding.com/441-revision-8',0,'revision','',0),(450,2,'2013-09-30 20:39:01','2013-09-30 20:39:01','<div><strong>As a We First Partner, you\'ll receive the following for one year:</strong></div>\r\n<ul>\r\n	<li><strong>Exclusive direct access</strong> by phone or email to <a href=\"http://wefirstbranding.com/bio\" target=\"_blank\">Simon Mainwaring</a>, CEO &amp; Founder of We First</li>\r\n	<li><strong>One hour, monthly private calls</strong> with Simon to discuss your business, branding, and marketing</li>\r\n	<li><strong>Monthly group calls</strong> with all We First Partners</li>\r\n	<li><strong>Physical and online</strong> We First Training Kit (Value $700)</li>\r\n	<li>Two tickets to the <strong>2014 We First Seminar</strong> (Value $5000)</li>\r\n	<li>Two tickets and access to <strong>all We First events or training materials</strong> developed over the next 12 months</li>\r\n</ul>\r\n<strong>Cost:       </strong>\r\n<ul>\r\n	<li><strong>Single Payment: </strong>$18,000 (save $6000)</li>\r\n	<li><strong>Monthly payments: </strong>$2,000 per month for 12 months</li>\r\n</ul>\r\n<strong>The next Partners Program stars October 2013 and lasts 12 months.  Spots are limited so please contact Dana Byerlee, VP of Marketing, to join this year\'s exclusive group:  </strong>dana[at]wefirstbranding.com\r\n\r\n&nbsp;\r\n\r\n<strong>Here\'s what previous We First Partners are saying:</strong>\r\n\r\n<em>“The We First program exceeded any pre-conceived expectations I had. You’ll see a direct impact on your business or cause almost immediately.” -<strong>Zack Swire, Founder, eGood</strong></em>\r\n\r\n<em>\"What I got was so much better than I could have ever imagined: not just a fresh, radically improved brand, but a complete platform to differentiate myself for years to come. I recommend it 1000%. \"  -<strong>Chuck Wall, President, CEO Customer</strong></em>\r\n\r\n<em><strong></strong>“I truly learned the value of my own social brand. Thank you We First for making me a better marketer and socially strategic thinker.”  -<strong>Thatcher Young, Director, Ignition</strong></em>','We First Partners Program','','inherit','open','open','','441-revision-9','','','2013-09-30 20:39:01','2013-09-30 20:39:01','',441,'http://wefirstbranding.com/441-revision-9',0,'revision','',0),(451,2,'2013-09-30 20:39:35','2013-09-30 20:39:35','<div><strong>As a We First Partner, you\'ll receive the following for one year:</strong></div>\r\n<ul>\r\n	<li><strong>Exclusive direct access</strong> by phone or email to <a href=\"http://wefirstbranding.com/bio\" target=\"_blank\">Simon Mainwaring</a>, CEO &amp; Founder of We First</li>\r\n	<li><strong>One hour, monthly private calls</strong> with Simon to discuss your business, branding, and marketing</li>\r\n	<li><strong>Monthly group calls</strong> with all We First Partners</li>\r\n	<li><strong>Physical and online</strong> We First Training Kit (Value $700)</li>\r\n	<li>Two tickets to the <strong>2014 We First Seminar</strong> (Value $5000)</li>\r\n	<li>Two tickets and access to <strong>all We First events or training materials</strong> developed over the next 12 months</li>\r\n</ul>\r\n<strong>Cost:       </strong>\r\n<ul>\r\n	<li><strong>Single Payment: </strong>$18,000 (save $6000)</li>\r\n	<li><strong>Monthly payments: </strong>$2,000 per month for 12 months</li>\r\n</ul>\r\n<strong>The next Partners Program stars October 2013 and lasts 12 months.  Spots are limited so please contact Dana Byerlee, VP of Marketing, to join this year\'s exclusive group:  </strong>dana[at]wefirstbranding.com\r\n\r\n&nbsp;\r\n\r\n<strong>Here\'s what previous We First Partners are saying:</strong>\r\n\r\n<em>“The We First program exceeded any pre-conceived expectations I had. You’ll see a direct impact on your business or cause almost immediately.” -<strong>Zack Swire, Founder, eGood</strong></em>\r\n\r\n<em>\"What I got was so much better than I could have ever imagined: not just a fresh, radically improved brand, but a complete platform to differentiate myself for years to come. I recommend it 1000%. \"  -<strong>Chuck Wall, President, CEO Customer</strong></em>\r\n\r\n<em><strong></strong>“I truly learned the value of my own social brand. Thank you We First for making me a better marketer and socially strategic thinker.”  -<strong>Thatcher Young, Director, Ignition</strong></em>','We First Partners Program','','inherit','open','open','','441-revision-10','','','2013-09-30 20:39:35','2013-09-30 20:39:35','',441,'http://wefirstbranding.com/441-revision-10',0,'revision','',0),(452,2,'2013-09-30 20:39:50','2013-09-30 20:39:50','<div><strong>As a We First Partner, you\'ll receive the following for one year:</strong></div>\r\n<ul>\r\n	<li><strong>Exclusive direct access</strong> by phone or email to <a href=\"http://wefirstbranding.com/bio\" target=\"_blank\">Simon Mainwaring</a>, CEO &amp; Founder of We First</li>\r\n	<li><strong>One hour, monthly private calls</strong> with Simon to discuss your business, branding, and marketing</li>\r\n	<li><strong>Monthly group calls</strong> with all We First Partners</li>\r\n	<li><strong>Physical and online</strong> We First Training Kit (Value $700)</li>\r\n	<li>Two tickets to the <strong>2014 We First Seminar</strong> (Value $5000)</li>\r\n	<li>Two tickets and access to <strong>all We First events or training materials</strong> developed over the next 12 months</li>\r\n</ul>\r\n<strong>Cost:       </strong>\r\n<ul>\r\n	<li><strong>Single Payment: </strong>$18,000 (save $6000)</li>\r\n	<li><strong>Monthly payments: </strong>$2,000 per month for 12 months</li>\r\n</ul>\r\n<strong>The next Partners Program stars October 2013 and lasts 12 months.  Spots are limited so please contact Dana Byerlee, VP of Marketing, to join this year\'s exclusive group:  </strong>dana[at]wefirstbranding.com\r\n\r\n&nbsp;\r\n\r\n<strong>Here\'s what previous We First Partners are saying:</strong>\r\n\r\n<em>“The We First program exceeded any pre-conceived expectations I had. You’ll see a direct impact on your business or cause almost immediately.” -<strong>Zack Swire, Founder, eGood</strong></em>\r\n\r\n<em>\"What I got was so much better than I could have ever imagined: not just a fresh, radically improved brand, but a complete platform to differentiate myself for years to come. I recommend it 1000%. \"  -<strong>Chuck Wall, President, CEO Customer</strong></em>\r\n\r\n<em><strong></strong>“I truly learned the value of my own social brand. Thank you We First for making me a better marketer and socially strategic thinker.”  -<strong>Thatcher Young, Director, Ignition</strong></em>','We First Partners Program','','inherit','open','open','','441-revision-11','','','2013-09-30 20:39:50','2013-09-30 20:39:50','',441,'http://wefirstbranding.com/441-revision-11',0,'revision','',0),(453,2,'2013-09-30 20:40:03','2013-09-30 20:40:03','<div><strong>As a We First Partner, you\'ll receive the following for one year:</strong></div>\r\n<ul>\r\n	<li><strong>Exclusive direct access</strong> by phone or email to <a href=\"http://wefirstbranding.com/bio\" target=\"_blank\">Simon Mainwaring</a>, CEO &amp; Founder of We First</li>\r\n	<li><strong>One hour, monthly private calls</strong> with Simon to discuss your business, branding, and marketing</li>\r\n	<li><strong>Monthly group calls</strong> with all We First Partners</li>\r\n	<li><strong>Physical and online</strong> We First Training Kit (Value $700)</li>\r\n	<li>Two tickets to the <strong>2014 We First Seminar</strong> (Value $5000)</li>\r\n	<li>Two tickets and access to <strong>all We First events or training materials</strong> developed over the next 12 months</li>\r\n</ul>\r\n<strong>Cost:       </strong>\r\n<ul>\r\n	<li><strong>Single Payment: </strong>$18,000 (save $6000)</li>\r\n	<li><strong>Monthly payments: </strong>$2,000 per month for 12 months</li>\r\n</ul>\r\n<strong>The next Partners Program stars October 2013 and lasts 12 months.  Spots are limited so please contact Dana Byerlee, VP of Marketing, to join this year\'s exclusive group:  </strong>dana[at]wefirstbranding.com\r\n\r\n&nbsp;\r\n\r\n<strong>Here\'s what previous We First Partners are saying:</strong>\r\n\r\n<em>“The We First program exceeded any pre-conceived expectations I had. You’ll see a direct impact on your business or cause almost immediately.” -<strong>Zack Swire, Founder, eGood</strong></em>\r\n\r\n<em>\"What I got was so much better than I could have ever imagined: not just a fresh, radically improved brand, but a complete platform to differentiate myself for years to come. I recommend it 1000%. \"  -<strong>Chuck Wall, President, CEO Customer</strong></em>\r\n\r\n<em><strong></strong>“I truly learned the value of my own social brand. Thank you We First for making me a better marketer and socially strategic thinker.”  -<strong>Thatcher Young, Director, Ignition</strong></em>','We First Partners Program','','inherit','open','open','','441-revision-12','','','2013-09-30 20:40:03','2013-09-30 20:40:03','',441,'http://wefirstbranding.com/441-revision-12',0,'revision','',0),(454,2,'2013-09-30 20:40:13','2013-09-30 20:40:13','<div><strong>As a We First Partner, you\'ll receive the following for one year:</strong></div>\r\n<ul>\r\n	<li><strong>Exclusive direct access</strong> by phone or email to <a href=\"http://wefirstbranding.com/bio\" target=\"_blank\">Simon Mainwaring</a>, CEO &amp; Founder of We First</li>\r\n	<li><strong>One hour, monthly private calls</strong> with Simon to discuss your business, branding, and marketing</li>\r\n	<li><strong>Monthly group calls</strong> with all We First Partners</li>\r\n	<li><strong>Physical and online</strong> We First Training Kit (Value $700)</li>\r\n	<li>Two tickets to the <strong>2014 We First Seminar</strong> (Value $5000)</li>\r\n	<li>Two tickets and access to <strong>all We First events or training materials</strong> developed over the next 12 months</li>\r\n</ul>\r\n<strong>Cost:       </strong>\r\n<ul>\r\n	<li><strong>Single Payment: </strong>$18,000 (save $6000)</li>\r\n	<li><strong>Monthly payments: </strong>$2,000 per month for 12 months</li>\r\n</ul>\r\n<strong>The next Partners Program stars October 2013 and lasts 12 months.  Spots are limited so please contact Dana Byerlee, VP of Marketing, to join this year\'s exclusive group:  </strong>dana[at]wefirstbranding.com\r\n\r\n&nbsp;\r\n\r\n<strong>Here\'s what previous We First Partners are saying:</strong>\r\n\r\n<em>“The We First program exceeded any pre-conceived expectations I had. You’ll see a direct impact on your business or cause almost immediately.” -<strong>Zack Swire, Founder, eGood</strong></em>\r\n\r\n<em>\"What I got was so much better than I could have ever imagined: not just a fresh, radically improved brand, but a complete platform to differentiate myself for years to come. I recommend it 1000%. \"  -<strong>Chuck Wall, President, CEO Customer</strong></em>\r\n\r\n<em><strong></strong>“I truly learned the value of my own social brand. Thank you We First for making me a better marketer and socially strategic thinker.”  -<strong>Thatcher Young, Director, Ignition</strong></em>','We First Partners Program','','inherit','open','open','','441-revision-13','','','2013-09-30 20:40:13','2013-09-30 20:40:13','',441,'http://wefirstbranding.com/441-revision-13',0,'revision','',0),(455,2,'2013-09-30 20:40:27','2013-09-30 20:40:27','<div><strong>As a We First Partner, you\'ll receive the following for one year:</strong></div>\r\n<ul>\r\n	<li><strong>Exclusive direct access</strong> by phone or email to <a href=\"http://wefirstbranding.com/bio\" target=\"_blank\">Simon Mainwaring</a>, CEO &amp; Founder of We First</li>\r\n	<li><strong>One hour, monthly private calls</strong> with Simon to discuss your business, branding, and marketing</li>\r\n	<li><strong>Monthly group calls</strong> with all We First Partners</li>\r\n	<li><strong>Physical and online</strong> We First Training Kit (Value $700)</li>\r\n	<li>Two tickets to the <strong>2014 We First Seminar</strong> (Value $5000)</li>\r\n	<li>Two tickets and access to <strong>all We First events or training materials</strong> developed over the next 12 months</li>\r\n</ul>\r\n<strong>Cost:       </strong>\r\n<ul>\r\n	<li><strong>Single Payment: </strong>$18,000 (save $6000)</li>\r\n	<li><strong>Monthly payments: </strong>$2,000 per month for 12 months</li>\r\n</ul>\r\n<strong>The next Partners Program stars October 2013 and lasts 12 months.  Spots are limited so please contact Dana Byerlee, VP of Marketing, to join this year\'s exclusive group:  </strong>dana[at]wefirstbranding.com\r\n\r\n&nbsp;\r\n\r\n<strong>Here\'s what previous We First Partners are saying:</strong>\r\n\r\n<em>“The We First program exceeded any pre-conceived expectations I had. You’ll see a direct impact on your business or cause almost immediately.” -<strong>Zack Swire, Founder, eGood</strong></em>\r\n\r\n<em>\"What I got was so much better than I could have ever imagined: not just a fresh, radically improved brand, but a complete platform to differentiate myself for years to come. I recommend it 1000%. \"  -<strong>Chuck Wall, President, CEO Customer</strong></em>\r\n\r\n<em><strong></strong>“I truly learned the value of my own social brand. Thank you We First for making me a better marketer and socially strategic thinker.”  -<strong>Thatcher Young, Director, Ignition</strong></em>','We First Partners Program','','inherit','open','open','','441-revision-14','','','2013-09-30 20:40:27','2013-09-30 20:40:27','',441,'http://wefirstbranding.com/441-revision-14',0,'revision','',0),(456,2,'2013-09-30 20:40:57','2013-09-30 20:40:57','<div><strong>As a We First Partner, you\'ll receive the following for one year:</strong></div>\r\n<ul>\r\n	<li><strong>Exclusive direct access</strong> by phone or email to <a href=\"http://wefirstbranding.com/bio\" target=\"_blank\">Simon Mainwaring</a>, CEO &amp; Founder of We First</li>\r\n	<li><strong>One hour, monthly private calls</strong> with Simon to discuss your business, branding, and marketing</li>\r\n	<li><strong>Monthly group calls</strong> with all We First Partners</li>\r\n	<li><strong>Physical and online</strong> We First Training Kit (Value $700)</li>\r\n	<li>Two tickets to the <strong>2014 We First Seminar</strong> (Value $5000)</li>\r\n	<li>Two tickets and access to <strong>all We First events or training materials</strong> developed over the next 12 months</li>\r\n</ul>\r\n<strong>Cost:       </strong>\r\n<ul>\r\n	<li><strong>Single Payment: </strong>$18,000 (save $6000)</li>\r\n	<li><strong>Monthly payments: </strong>$2,000 per month for 12 months</li>\r\n</ul>\r\n<strong>The next Partners Program stars October 2013 and lasts 12 months.  Spots are limited so please contact Dana Byerlee, VP of Marketing, to join this year\'s exclusive group:  </strong>dana[at]wefirstbranding.com\r\n\r\n&nbsp;\r\n\r\n<strong>Here\'s what previous We First Partners are saying:</strong>\r\n\r\n<em>“The We First program exceeded any pre-conceived expectations I had. You’ll see a direct impact on your business or cause almost immediately.” -<strong>Zack Swire, Founder, eGood</strong></em>\r\n\r\n<em>\"What I got was so much better than I could have ever imagined: not just a fresh, radically improved brand, but a complete platform to differentiate myself for years to come. I recommend it 1000%. \"  -<strong>Chuck Wall, President, CEO Customer</strong></em>\r\n\r\n<em><strong></strong>“I truly learned the value of my own social brand. Thank you We First for making me a better marketer and socially strategic thinker.”  -<strong>Thatcher Young, Director, Ignition</strong></em>','We First Partners Program','','inherit','open','open','','441-revision-15','','','2013-09-30 20:40:57','2013-09-30 20:40:57','',441,'http://wefirstbranding.com/441-revision-15',0,'revision','',0),(457,2,'2013-09-30 20:41:17','2013-09-30 20:41:17','<div><strong>As a We First Partner, you\'ll receive the following for one year:</strong></div>\r\n<ul>\r\n	<li><strong>Exclusive direct access</strong> by phone or email to <a href=\"http://wefirstbranding.com/bio\" target=\"_blank\">Simon Mainwaring</a>, CEO &amp; Founder of We First</li>\r\n	<li><strong>One hour, monthly private calls</strong> with Simon to discuss your business, branding, and marketing</li>\r\n	<li><strong>Monthly group calls</strong> with all We First Partners</li>\r\n	<li><strong>Physical and online</strong> We First Training Kit (Value $700)</li>\r\n	<li>Two tickets to the <strong>2014 We First Seminar</strong> (Value $5000)</li>\r\n	<li>Two tickets and access to <strong>all We First events or training materials</strong> developed over the next 12 months</li>\r\n</ul>\r\n<strong>Cost:       </strong>\r\n<ul>\r\n	<li><strong>Single Payment: </strong>$18,000 (save $6000)</li>\r\n	<li><strong>Monthly payments: </strong>$2,000 per month for 12 months</li>\r\n</ul>\r\n<strong>The next Partners Program stars October 2013 and lasts 12 months.  Spots are limited so please contact Dana Byerlee, VP of Marketing, to join this year\'s exclusive group:  </strong>dana[at]wefirstbranding.com\r\n\r\n&nbsp;\r\n\r\n<strong>Here\'s what previous We First Partners are saying:</strong>\r\n\r\n<em>“The We First program exceeded any pre-conceived expectations I had. You’ll see a direct impact on your business or cause almost immediately.” -<strong>Zack Swire, Founder, eGood</strong></em>\r\n\r\n<em>\"What I got was so much better than I could have ever imagined: not just a fresh, radically improved brand, but a complete platform to differentiate myself for years to come. I recommend it 1000%. \"  -<strong>Chuck Wall, President, CEO Customer</strong></em>\r\n\r\n<em><strong></strong>“I truly learned the value of my own social brand. Thank you We First for making me a better marketer and socially strategic thinker.”  -<strong>Thatcher Young, Director, Ignition</strong></em>','We First Partners Program','','inherit','open','open','','441-revision-16','','','2013-09-30 20:41:17','2013-09-30 20:41:17','',441,'http://wefirstbranding.com/441-revision-16',0,'revision','',0),(458,2,'2013-09-30 20:41:40','2013-09-30 20:41:40','<div><strong>As a We First Partner, you\'ll receive the following for one year:</strong></div>\r\n<ul>\r\n	<li><strong>Exclusive direct access</strong> by phone or email to <a href=\"http://wefirstbranding.com/bio\" target=\"_blank\">Simon Mainwaring</a>, CEO &amp; Founder of We First</li>\r\n	<li><strong>One hour, monthly private calls</strong> with Simon to discuss your business, branding, and marketing</li>\r\n	<li><strong>Monthly group calls</strong> with all We First Partners</li>\r\n	<li><strong>Physical and online</strong> We First Training Kit (Value $700)</li>\r\n	<li>Two tickets to the <strong>2014 We First Seminar</strong> (Value $5000)</li>\r\n	<li>Two tickets and access to <strong>all We First events or training materials</strong> developed over the next 12 months</li>\r\n</ul>\r\n<strong>Cost:       </strong>\r\n<ul>\r\n	<li><strong>Single Payment: </strong>$18,000 (save $6000)</li>\r\n	<li><strong>Monthly payments: </strong>$2,000 per month for 12 months</li>\r\n</ul>\r\n<strong>The next Partners Program stars October 2013 and lasts 12 months.  Spots are limited so please contact Dana Byerlee, VP of Marketing, to join this year\'s exclusive group:  </strong>dana[at]wefirstbranding.com\r\n\r\n&nbsp;\r\n\r\n<strong>Here\'s what previous We First Partners are saying:</strong>\r\n\r\n<em>“The We First program exceeded any pre-conceived expectations I had. You’ll see a direct impact on your business or cause almost immediately.” -<strong>Zack Swire, Founder, eGood</strong></em>\r\n\r\n<em>\"What I got was so much better than I could have ever imagined: not just a fresh, radically improved brand, but a complete platform to differentiate myself for years to come. I recommend it 1000%. \"  -<strong>Chuck Wall, President, CEO Customer</strong></em>\r\n\r\n<em><strong></strong>“I truly learned the value of my own social brand. Thank you We First for making me a better marketer and socially strategic thinker.”  -<strong>Thatcher Young, Director, Ignition</strong></em>','We First Partners Program','','inherit','open','open','','441-revision-17','','','2013-09-30 20:41:40','2013-09-30 20:41:40','',441,'http://wefirstbranding.com/441-revision-17',0,'revision','',0),(459,2,'2013-09-30 20:42:15','2013-09-30 20:42:15','<div><strong>As a We First Partner, you\'ll receive the following for one year:</strong></div>\r\n<ul>\r\n	<li><strong>Exclusive direct access</strong> by phone or email to <a href=\"http://wefirstbranding.com/bio\" target=\"_blank\">Simon Mainwaring</a>, CEO &amp; Founder of We First</li>\r\n	<li><strong>One hour, monthly private calls</strong> with Simon to discuss your business, branding, and marketing</li>\r\n	<li><strong>Monthly group calls</strong> with all We First Partners</li>\r\n	<li><strong>Physical and online</strong> We First Training Kit (Value $700)</li>\r\n	<li>Two tickets to the <strong>2014 We First Seminar</strong> (Value $5000)</li>\r\n	<li>Two tickets and access to <strong>all We First events or training materials</strong> developed over the next 12 months</li>\r\n</ul>\r\n<strong>Cost:       </strong>\r\n<ul>\r\n	<li><strong>Single Payment: </strong>$18,000 (save $6000)</li>\r\n	<li><strong>Monthly payments: </strong>$2,000 per month for 12 months</li>\r\n</ul>\r\n<strong>The next Partners Program stars October 2013 and lasts 12 months.  Spots are limited so please contact Dana Byerlee, VP of Marketing, to join this year\'s exclusive group:  </strong>dana[at]wefirstbranding.com\r\n\r\n&nbsp;\r\n\r\n<strong>Here\'s what previous We First Partners are saying:</strong>\r\n\r\n<em>“The We First program exceeded any pre-conceived expectations I had. You’ll see a direct impact on your business or cause almost immediately.” -<strong>Zack Swire, Founder, eGood</strong></em>\r\n\r\n<em>\"What I got was so much better than I could have ever imagined: not just a fresh, radically improved brand, but a complete platform to differentiate myself for years to come. I recommend it 1000%. \"  -<strong>Chuck Wall, President, CEO Customer</strong></em>\r\n\r\n<em><strong></strong>“I truly learned the value of my own social brand. Thank you We First for making me a better marketer and socially strategic thinker.”  -<strong>Thatcher Young, Director, Ignition</strong></em>','We First Partners Program','','inherit','open','open','','441-revision-18','','','2013-09-30 20:42:15','2013-09-30 20:42:15','',441,'http://wefirstbranding.com/441-revision-18',0,'revision','',0),(460,2,'2013-09-30 20:42:22','2013-09-30 20:42:22','<div><strong>As a We First Partner, you\'ll receive the following for one year:</strong></div>\r\n<ul>\r\n	<li><strong>Exclusive direct access</strong> by phone or email to <a href=\"http://wefirstbranding.com/bio\" target=\"_blank\">Simon Mainwaring</a>, CEO &amp; Founder of We First</li>\r\n	<li><strong>One hour, monthly private calls</strong> with Simon to discuss your business, branding, and marketing</li>\r\n	<li><strong>Monthly group calls</strong> with all We First Partners</li>\r\n	<li><strong>Physical and online</strong> We First Training Kit (Value $700)</li>\r\n	<li>Two tickets to the <strong>2014 We First Seminar</strong> (Value $5000)</li>\r\n	<li>Two tickets and access to <strong>all We First events or training materials</strong> developed over the next 12 months</li>\r\n</ul>\r\n<strong>Cost:       </strong>\r\n<ul>\r\n	<li><strong>Single Payment: </strong>$18,000 (save $6000)</li>\r\n	<li><strong>Monthly payments: </strong>$2,000 per month for 12 months</li>\r\n</ul>\r\n<strong>The next Partners Program stars October 2013 and lasts 12 months.  Spots are limited so please contact Dana Byerlee, VP of Marketing, to join this year\'s exclusive group:  </strong>dana[at]wefirstbranding.com\r\n\r\n&nbsp;\r\n\r\n<strong>Here\'s what previous We First Partners are saying:</strong>\r\n\r\n<em>“The We First program exceeded any pre-conceived expectations I had. You’ll see a direct impact on your business or cause almost immediately.” -<strong>Zack Swire, Founder, eGood</strong></em>\r\n\r\n<em>\"What I got was so much better than I could have ever imagined: not just a fresh, radically improved brand, but a complete platform to differentiate myself for years to come. I recommend it 1000%. \"  -<strong>Chuck Wall, President, CEO Customer</strong></em>\r\n\r\n<em><strong></strong>“I truly learned the value of my own social brand. Thank you We First for making me a better marketer and socially strategic thinker.”  -<strong>Thatcher Young, Director, Ignition</strong></em>','We First Partners Program','','inherit','open','open','','441-revision-19','','','2013-09-30 20:42:22','2013-09-30 20:42:22','',441,'http://wefirstbranding.com/441-revision-19',0,'revision','',0),(461,2,'2013-09-30 20:42:45','2013-09-30 20:42:45','<div><strong>As a We First Partner, you\'ll receive the following for one year:</strong></div>\r\n<ul>\r\n	<li><strong>Exclusive direct access</strong> by phone or email to <a href=\"http://wefirstbranding.com/bio\" target=\"_blank\">Simon Mainwaring</a>, CEO &amp; Founder of We First</li>\r\n	<li><strong>One hour, monthly private calls</strong> with Simon to discuss your business, branding, and marketing</li>\r\n	<li><strong>Monthly group calls</strong> with all We First Partners</li>\r\n	<li><strong>Physical and online</strong> We First Training Kit (Value $700)</li>\r\n	<li>Two tickets to the <strong>2014 We First Seminar</strong> (Value $5000)</li>\r\n	<li>Two tickets and access to <strong>all We First events or training materials</strong> developed over the next 12 months</li>\r\n</ul>\r\n<strong>Cost:       </strong>\r\n<ul>\r\n	<li><strong>Single Payment: </strong>$18,000 (save $6000)</li>\r\n	<li><strong>Monthly payments: </strong>$2,000 per month for 12 months</li>\r\n</ul>\r\n<strong>The next Partners Program stars October 2013 and lasts 12 months.  Spots are limited so please contact Dana Byerlee, VP of Marketing, to join this year\'s exclusive group:  </strong>dana[at]wefirstbranding.com\r\n\r\n&nbsp;\r\n\r\n<strong>Here\'s what previous We First Partners are saying:</strong>\r\n\r\n<em>“The We First program exceeded any pre-conceived expectations I had. You’ll see a direct impact on your business or cause almost immediately.” -<strong>Zack Swire, Founder, eGood</strong></em>\r\n\r\n<em>\"What I got was so much better than I could have ever imagined: not just a fresh, radically improved brand, but a complete platform to differentiate myself for years to come. I recommend it 1000%. \"  -<strong>Chuck Wall, President, CEO Customer</strong></em>\r\n\r\n<em><strong></strong>“I truly learned the value of my own social brand. Thank you We First for making me a better marketer and socially strategic thinker.”  -<strong>Thatcher Young, Director, Ignition</strong></em>','We First Partners Program','','inherit','open','open','','441-revision-20','','','2013-09-30 20:42:45','2013-09-30 20:42:45','',441,'http://wefirstbranding.com/441-revision-20',0,'revision','',0),(462,2,'2013-09-30 20:43:05','2013-09-30 20:43:05','<div><strong>As a We First Partner, you\'ll receive the following for one year:</strong></div>\r\n<ul>\r\n	<li><strong>Exclusive direct access</strong> by phone or email to <a href=\"http://wefirstbranding.com/bio\" target=\"_blank\">Simon Mainwaring</a>, CEO &amp; Founder of We First</li>\r\n	<li><strong>One hour, monthly private calls</strong> with Simon to discuss your business, branding, and marketing</li>\r\n	<li><strong>Monthly group calls</strong> with all We First Partners</li>\r\n	<li><strong>Physical and online</strong> We First Training Kit (Value $700)</li>\r\n	<li>Two tickets to the <strong>2014 We First Seminar</strong> (Value $5000)</li>\r\n	<li>Two tickets and access to <strong>all We First events or training materials</strong> developed over the next 12 months</li>\r\n</ul>\r\n<strong>Cost:       </strong>\r\n<ul>\r\n	<li><strong>Single Payment: </strong>$18,000 (save $6000)</li>\r\n	<li><strong>Monthly payments: </strong>$2,000 per month for 12 months</li>\r\n</ul>\r\n<strong>The next Partners Program stars October 2013 and lasts 12 months.  Spots are limited so please contact Dana Byerlee, VP of Marketing, to join this year\'s exclusive group:  </strong>dana[at]wefirstbranding.com\r\n\r\n&nbsp;\r\n\r\n<strong>Here\'s what previous We First Partners are saying:</strong>\r\n\r\n<em>“The We First program exceeded any pre-conceived expectations I had. You’ll see a direct impact on your business or cause almost immediately.” -<strong>Zack Swire, Founder, eGood</strong></em>\r\n\r\n<em>\"What I got was so much better than I could have ever imagined: not just a fresh, radically improved brand, but a complete platform to differentiate myself for years to come. I recommend it 1000%. \"  -<strong>Chuck Wall, President, CEO Customer</strong></em>\r\n\r\n<em><strong></strong>“I truly learned the value of my own social brand. Thank you We First for making me a better marketer and socially strategic thinker.”  -<strong>Thatcher Young, Director, Ignition</strong></em>','We First Partners Program','','inherit','open','open','','441-revision-21','','','2013-09-30 20:43:05','2013-09-30 20:43:05','',441,'http://wefirstbranding.com/441-revision-21',0,'revision','',0),(463,2,'2012-12-10 17:21:14','2012-12-10 17:21:14','<div style=\"text-align: center;\"><img src=\"/wp-content/themes/wefirst/images/we-first-logo-large.png\" alt=\"Contact We First\" />\r\n<p style=\"margin-top: 20px;\">We look forward to partnering with you. Here is our contact information:</p>\r\n<strong>Office:</strong> <span class=\"red\">+1 310 878 4418</span>\r\n<strong>Email:</strong> <a title=\"Contact We First Branding\" href=\"mailto:contact@wefirstbranding.com\">contact@wefirstbranding.com</a>\r\nWe First\r\n718 Hampton Drive\r\nVenice Beach\r\nCA 90291\r\n<ul class=\"connect_lnk\" style=\"float: left; margin-left: 295px;\">\r\n	<li><a class=\"twitter_img\" title=\"We First on Twitter\" href=\"http://www.twitter.com/simonmainwaring\" target=\"_blank\">We First on Twitter</a></li>\r\n	<li><a class=\"face_img\" title=\"We First on Facebook\" href=\"http://www.facebook.com/home.php/pages/We-First/169402243098177#!/pages/We-First/152799671435098\" target=\"_blank\">We First on Facebook</a></li>\r\n	<li><a class=\"in_img\" title=\"We First on LinkedIn\" href=\"http://www.linkedin.com/groups?gid=3717514&amp;mostPopular=\" target=\"_blank\">We First on LinkedIn</a></li>\r\n</ul>\r\n</div>','Contact','','inherit','open','open','','153-revision-6','','','2012-12-10 17:21:14','2012-12-10 17:21:14','',153,'http://wefirstbranding.com/153-revision-6',0,'revision','',0),(464,2,'2013-08-02 21:16:57','2013-08-02 21:16:57','<iframe src=\"//www.youtube.com/embed/ZeD8fDGpqo8?list=UU9n2qhiLl_dXwOsmt7S_-Dg\" frameborder=\"0\" width=\"560\" height=\"315\"></iframe>\r\n\r\nWe First is a way of looking at the world.\r\n\r\nIt asserts that we now live in an intimately connected, mutually dependent, global community.\r\n\r\nIt recognizes that selfish Me First thinking hurts business, people we care about, millions of strangers and the planet.\r\n\r\nIt embraces the seismic impact of digital and social technology that is transforming our professional and personal lives.\r\n\r\nIt accepts the challenge of millions of consumers who want brands to be a force for change in return for their loyalty, goodwill and purchases.\r\n\r\nIt believes that this unprecedented collision of global needs and personal wants, of human emotion and social technology, of powerful brands and newly empowered consumers has the potential to transform our world.\r\n\r\nWe First, the company, partners with brands that recognize that their best interests are served by also helping others.\r\n\r\nIt provides them with the most effective strategies, creativity and technology to build their brand communities, profits and positive impact.\r\n\r\nBy working at the intersection of social technology and social change we can achieve our highest business goals and build a better world.\r\n<h2>Ten Core Beliefs</h2>\r\n<ul>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px; padding-top: 5px;\" src=\"/wp-content/uploads/2011/01/contract-1.png\" alt=\"We First Contract\" />An inter-dependent, global community requires an expanded definition of self-interest.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px; padding-top: 5px;\" src=\"/wp-content/uploads/2011/01/contract-2.png\" alt=\"We First Contract\" />The future of profit is purpose.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px; padding-top: 5px;\" src=\"/wp-content/uploads/2011/01/contract-3.png\" alt=\"We First Contract\" />Technology is teaching us to be human again.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px; padding-top: 5px;\" src=\"/wp-content/uploads/2011/01/contract-4.png\" alt=\"We First Contract\" />Consumers want a better world, not just better widgets.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px; padding-top: 5px;\" src=\"/wp-content/uploads/2011/01/contract-5.png\" alt=\"We First Contract\" />Brands must become architects of community.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px; padding-top: 5px;\" src=\"/wp-content/uploads/2011/01/contract-6.png\" alt=\"We First Contract\" />Brands must become day traders in social emotion.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px; padding-top: 5px;\" src=\"/wp-content/uploads/2011/01/contract-7.png\" alt=\"We First Contract\" />The evolution of revolution is contribution.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px; padding-top: 5px;\" src=\"/wp-content/uploads/2011/01/contract-8.png\" alt=\"We First Contract\" />We cannot separate living and giving if we hope to build a better world.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px; padding-top: 5px;\" src=\"/wp-content/uploads/2011/01/contract-9.png\" alt=\"We First Contract\" />Life’s necessities must generate the necessities for life.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px; padding-top: 5px;\" src=\"/wp-content/uploads/2011/01/contract-10.png\" alt=\"We First Contract\" />Prosperity is not the wealth of a few but the well-being of many.</li>\r\n</ul>\r\nFor hands-on training on how to become a purpose-driven social brand, join us at the<strong><a href=\"http://www.wefirstbranding.com/seminar\" target=\"_blank\"> 2013 We First Social Branding Seminar</a></strong>, Sept 24-25 in Los Angeles. Learn from some of the best marketers in the world including leaders from Starbucks, Coca-Cola, charity: water, and the UN Foundation.\r\n<p style=\"text-align: center;\"><a href=\"http://wefirstbranding.com/seminar\"><img class=\"size-large wp-image-419 aligncenter\" title=\"2013 We First Social Branding Seminar Banner\" src=\"http://wefirstbranding.com/wp-content/uploads/2011/02/Blog_seminar_banners2-1024x219.jpg\" alt=\"\" width=\"640\" height=\"136\" /></a></p>\r\n&nbsp;\r\n\r\nCheck out our latest infographic below with some cold hard facts that make it clear the future of profit is purpose, and the most iconic brands of the future will be those that drive the most meaningful social change.\r\n\r\n<a href=\"http://simonmainwaring.com/wp-content/uploads/2013/07/WeFirst_Infographic_code_50.png\"><img class=\"alignleft  wp-image-9326\" title=\"We First The Rise of Purpose-Driven Social Brands\" src=\"http://simonmainwaring.com/wp-content/uploads/2013/07/WeFirst_Infographic_code_50.png\" alt=\"We First The Rise of Purpose-Driven Social Brands\" width=\"700\" height=\"3074\" /></a>','Manifesto','','inherit','open','open','','168-revision-10','','','2013-08-02 21:16:57','2013-08-02 21:16:57','',168,'http://wefirstbranding.com/168-revision-10',0,'revision','',0),(474,2,'2013-08-02 21:30:02','2013-08-02 21:30:02','<h2>What is We First?</h2>\r\nWe First is a new way of looking at the world authored by <a title=\"Biography of Simon Mainwaring\" href=\"/bio\">Simon Mainwaring.</a> It’s a personal and professional response to a sea of fears that surround us everyday. Some of those fears are about the state of the world, including:\r\n<ul class=\"book\">\r\n	<li class=\"dot\">The U.S. economy is in trouble and it’s not getting better.</li>\r\n	<li class=\"dot\">The middle class in America is shrinking as people continue to lose their homes, jobs and hopes for the future.</li>\r\n	<li class=\"dot\">Millions of people, including children, die needlessly in the Third World every day.</li>\r\n	<li class=\"dot\">It doesn’t seem like government and philanthropy alone can fix it.</li>\r\n</ul>\r\nOther fears are about the changing business world and the impact of technology, including:\r\n<ul class=\"book\">\r\n	<li class=\"dot\">How do we use social media and make money from it?</li>\r\n	<li class=\"dot\">Technology is changing so fast. How do we keep up with it?</li>\r\n	<li class=\"dot\">How will our businesses survive when technology is changing everything so quickly?</li>\r\n	<li class=\"dot\">How do we fix our businesses so it stays relevant and profitable?</li>\r\n</ul>\r\nThese two sets of fears might sound unrelated, but they’re not. Social media connects us in ways that can build businesses and a better world.\r\nIt can unite brands and consumers in a partnership that won’t just fix problems from the past but build a brighter future. It can help big companies and consumers ease the suffering of those on the other side of the world simply by buying and selling our normal wants and needs.\r\n<h2>Why I wrote We First?</h2>\r\nI was inspired to write We First for several reasons. As a father, I had reached an age when I started thinking about the world I would leave behind for my children. As a marketing professional, I was intrigued by how new social media technology would change the industry and our world. As an individual I was struggling to find a purpose to my own life.\r\n\r\nIt was then I read a transcript of a speech Bill Gates gave to the World Economic Forum in 2008. In this speech he challenged the private sector to think of new ways to help the less fortunate because governments and philanthropies can’t do it alone. I was intrigued by the irony of the world’s richest man now being its greatest philanthropist. I felt a responsibility to work on an answer.\r\n\r\nObviously this was a challenging task. I had to learn all I could about emerging technology. I had to understand not just the social crises we face and their causes, but what efforts were being made and why they were insufficient. I had to think my way through the delicate balance between the necessary self-interest of corporations and competing self-interests of consumers that want a better world. I had to come to a conclusion that was practical, actionable and served the different interests of all.\r\n\r\nAfter two years of research, We First is the result. It presents a new vision for the practice of capitalism in which brands and consumers partner using social media to create a sustainable pillar of social change. It very consciously lays out why business leaders and consumers must reframe the way they think about their lives in order to avoid the destructive effects of Me First behavior that led to the global economic meltdown in 2008 and the humanitarian crises around the world.\r\n<h2>Questions We First Answers</h2>\r\nAs I wrote We First I realized that social media technology is a great cause for optimism, especially as social networks continue to grow and the web itself becomes increasingly social.\r\nSo with the goal of a sustainable practice of capitalism in mind, We First lays out a very practical, step-by-step plan for brands and consumers that explains the following:\r\n<ol>\r\n	<li>How do we shift our thinking and behavior to better serve the interests of others and ourselves?</li>\r\n	<li>Why should brands and consumers work together and how do they do it?</li>\r\n	<li>How can companies make money from social media by building communities that increase profits?</li>\r\n	<li>How can consumers think and act in ways that is good for them and the planet?</li>\r\n	<li>How do we buy and sell to build a better world for our kids?</li>\r\n	<li>How do we build a system that creates sustainable change?</li>\r\n</ol>\r\nThe answers to these questions are both an exciting opportunity and important responsibility. We can make things better and it can start right now. <a title=\"Pre-order your copy of We First\" href=\"/checkout\">Pre-order your copy of We First</a> to find out the role you can play and the benefits all of us enjoy.\r\n\r\n<strong>For hands-on training on how to become a purpose-driven social brand</strong>, join Simon Mainwaring and 200 of the world\'s best marketers at the<strong><a href=\"http://www.wefirstbranding.com/seminar\" target=\"_blank\"> 2013 We First Social Branding Seminar</a></strong>, Sept 24-25 in Los Angeles. You\'ll learn from Simon and an incredible lineup of experts including leaders from Starbucks, Coca-Cola, charity: water, the UN Foundation.\r\n<p style=\"text-align: center;\"><a href=\"http://wefirstbranding.com/seminar\"><img class=\"size-large wp-image-419 aligncenter\" title=\"2013 We First Social Branding Seminar Banner\" src=\"http://wefirstbranding.com/wp-content/uploads/2011/02/Blog_seminar_banners2-1024x219.jpg\" alt=\"\" width=\"640\" height=\"136\" /></a></p>\r\n\r\n\r\n<h2>Table of Contents</h2>\r\n<strong>Prologue</strong>\r\n<strong>Chapter 1:</strong> Transforming the Engine of Capitalism\r\n<strong>Chapter 2:</strong> Redefining Self-Interest from Me First to We First\r\n<strong>Chapter 3: </strong>The Future of Profit is Purpose\r\n<strong>Chapter 4: </strong>Creating Sustainable Capitalism in Five Ways\r\n<strong>Chapter 5: </strong>Instilling We First Values into Capitalism\r\n<strong>Chapter 6: </strong>Why the World Needs a Responsible Private Sector\r\n<strong>Chapter 7: </strong>How Brands Build Their Business and a Better World\r\n<strong>Chapter 8: </strong>How Consumers Build Responsible Brands and a Better World\r\n<strong>Chapter 9: </strong>How Contributory Consumption Creates Sustainable Social Change\r\n<strong>Chapter 10: </strong>The Global Brand Initiative: The Future of the Private Sector\r\n<strong>Epilogue</strong>','Book','','inherit','open','open','','98-revision-9','','','2013-08-02 21:30:02','2013-08-02 21:30:02','',98,'http://wefirstbranding.com/98-revision-9',0,'revision','',0),(476,2,'2013-10-08 22:09:50','2013-10-08 22:09:50','','WF_Banner_TrainingKit_2','','inherit','open','open','','wf_banner_trainingkit_2-2','','','2013-10-08 22:09:50','2013-10-08 22:09:50','',0,'http://wefirstbranding.com/wp-content/uploads/2013/10/WF_Banner_TrainingKit_21.jpg',0,'attachment','image/jpeg',0),(487,2,'2013-12-04 19:45:10','2013-12-04 19:45:10','','Define Your Brand\'s Purpose','','inherit','open','open','','486-revision','','','2013-12-04 19:45:10','2013-12-04 19:45:10','',486,'http://wefirstbranding.com/486-revision',0,'revision','',0),(479,2,'2013-10-18 22:17:58','0000-00-00 00:00:00','test','test page','','draft','open','open','','','','','2013-10-18 22:17:58','2013-10-18 22:17:58','',0,'http://wefirstbranding.com/?page_id=479',0,'page','',0),(480,2,'2013-10-18 22:16:37','2013-10-18 22:16:37','','test page','','inherit','open','open','','479-revision','','','2013-10-18 22:16:37','2013-10-18 22:16:37','',479,'http://wefirstbranding.com/479-revision',0,'revision','',0),(481,2,'2013-10-18 22:16:38','2013-10-18 22:16:38','test','test page','','inherit','open','open','','479-revision-2','','','2013-10-18 22:16:38','2013-10-18 22:16:38','',479,'http://wefirstbranding.com/479-revision-2',0,'revision','',0),(484,2,'2013-10-29 01:01:40','2013-10-29 01:01:40','Overview of We First Consulting and Training Services','WF_OneSheet_1013','','inherit','open','open','','wf_onesheet_1013_f','','','2013-10-29 01:01:40','2013-10-29 01:01:40','',0,'http://wefirstbranding.com/wp-content/uploads/2013/10/WF_OneSheet_1013_F.pdf',0,'attachment','application/pdf',0),(485,2,'2013-10-29 01:00:52','2013-10-29 01:00:52','<div class=\"column_left\">\r\n\r\nWe First is the leading social branding firm that provides strategic consulting and training to help companies tell the story of the good work they do in ways that build their business. Our clients include Fortune 500 brands, major Foundations and high growth companies. Download our services overview.\r\n<h2 class=\"page_subheader3\">The Process</h2>\r\nWe First services align a brand’s social purpose and communications to maximize their awareness, profits and positive impact. For measurable impact there must be a clear alignment between a brand’s definition, core values and purpose with their communications and social outreach. It’s this combination that creates brand messaging that is distinctive, memorable and effective in a social marketplace. There are six stages to this process.\r\n<h2 class=\"page_subheader3\">Stage 1: Brand Audit</h2>\r\nThe first stage is an audit of all existing assets, communications, and brand identity elements. We research competitors and the marketplace to provide a gap analysis and to identify new opportunities in a fluid marketplace. The audit covers offline, online and social communications in its assessment of the current perception and performance of the brand.\r\n<h2 class=\"page_subheader3\">Stage 2: Brand Strategy</h2>\r\nStage Two defines the purpose of the company in ways that will be benefit the brand internally with employees, externally in its marketing, and socially across its community. This alignment between a brand’s authentic narrative and its messaging is critical if a brand wants to engage a web-savvy consumer that demands transparency, authenticity and accountability. This also ensures there won’t be a disconnection in the consumer’s mind between what a brand stands for and its social outreach.\r\n<h2 class=\"page_subheader3\">Stage 3: Brand Identity</h2>\r\nStage Three formulates the Brand Identity to ensure that the appearance, experience and expressions of the brand are consistent and appealing to its target audiences and social community. It further ensures that the brand is positioned in such a way as to compel that audience or community to take action, whether it is buying a product, engaging in a conversation or supporting a cause.\r\n\r\n</div>\r\n<div class=\"column_right\">\r\n<h2 class=\"page_subheader3\">Stage 4: Brand Creative</h2>\r\nStage Four involves concepting different ways to build your brand’s social community in ways that build awareness, goodwill, loyalty and profit. The brand and its business objectives will dictate what media are most appropriate. The goal is to put your community to work for you to achieve shared goals, exponentially expand your marketing reach and impact.\r\n<h2 class=\"page_subheader3\">Stage 5: Brand Community</h2>\r\nStage Five is where we build your brand community through social engagement. This includes social media campaigns execution; mobile digital and gaming content rollout; In-house social media training, Search Engine Optimization (SEO); and co-ordination with PR campaigns.\r\n<h2 class=\"page_subheader3\">Stage 6: Brand Maintenance</h2>\r\nStage Six ensures your community keeps growing. We do this on a monthly basis, tracking shifts in brand awareness, consumers sentiment and your brand’s share of voice, integrating emerging technology that captures the imagination of your community and continuing to develop campaigns, content and promotions that promote community growth, engagement and loyalty.\r\n\r\nIn the customer-driven economy, people want to invest in brands that positively change the world, and the most iconic brands of the future will be those that drive the most meaningful social change.\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n<p style=\"text-align: center;\"><a href=\"http://socialbrandingblueprint.com/corporate/\"><img class=\"size-full wp-image-469\" title=\"WF_Banner_TrainingKit_2\" src=\"http://wefirstbranding.com/wp-content/uploads/2013/10/WF_Banner_TrainingKit_2.jpg\" alt=\"\" width=\"427\" height=\"189\" /></a></p>\r\n<p style=\"text-align: center;\"></p>\r\n\r\n</div>','Consulting','','inherit','open','open','','151-revision-9','','','2013-10-29 01:00:52','2013-10-29 01:00:52','',151,'http://wefirstbranding.com/151-revision-9',0,'revision','',0),(503,2,'2013-12-12 00:39:46','2013-12-12 00:39:46','<div id=\"opt\">\r\n<form class=\"infusion-form\" action=\"https://wut89066.infusionsoft.com/app/form/process/ba31a898d3cf1126686ab0bbf9f0b3c2\" method=\"POST\" accept-charset=\"UTF-8\"><input type=\"hidden\" name=\"inf_form_xid\" value=\"ba31a898d3cf1126686ab0bbf9f0b3c2\" /> <input type=\"hidden\" name=\"inf_form_name\" value=\"Social Brand Worksheet Optin\" /> <input type=\"hidden\" name=\"infusionsoft_version\" value=\"1.29.8.42\" />\r\n<div class=\"infusion-field\"><label for=\"inf_field_Email\">Email *</label> <input id=\"inf_field_Email\" class=\"infusion-field-input-container input2 input2\" type=\"text\" name=\"inf_field_Email\" /></div>\r\n<div class=\"infusion-field\"><label for=\"inf_field_FirstName\">First Name *</label> <input id=\"inf_field_FirstName\" class=\"infusion-field-input-container input2\" type=\"text\" 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value=\"Executive Team\">Executive Team</option> <option value=\"Marketing\">Marketing</option> <option value=\"PR/Corporate Communications\">PR/Corporate Communications</option> <option value=\"Sustainability\">Sustainability</option> <option value=\"Foundation/CSR\">Foundation/CSR</option> <option value=\"Other\">Other</option> </select></div>\r\n<div class=\"infusion-submit\"><input type=\"submit\" value=\"Submit\" /></div>\r\n</form>\r\n</div>','Are You a Contagious Social Brand?','','inherit','open','open','','491-revision-10','','','2013-12-12 00:42:29','2013-12-12 00:42:29','',491,'http://wefirstbranding.com/491-revision-10',0,'revision','',0),(506,2,'2013-12-12 00:43:32','2013-12-12 00:43:32','<div id=\"opt\">\r\n<form class=\"infusion-form\" action=\"https://wut89066.infusionsoft.com/app/form/process/ba31a898d3cf1126686ab0bbf9f0b3c2\" method=\"POST\" accept-charset=\"UTF-8\"><input type=\"hidden\" name=\"inf_form_xid\" value=\"ba31a898d3cf1126686ab0bbf9f0b3c2\" /> <input type=\"hidden\" name=\"inf_form_name\" value=\"Social Brand Worksheet Optin\" /> <input type=\"hidden\" name=\"infusionsoft_version\" value=\"1.29.8.42\" />\r\n<div class=\"infusion-field\"><label for=\"inf_field_Email\">Email *</label> <input id=\"inf_field_Email\" class=\"infusion-field-input-container input2 input2\" type=\"text\" name=\"inf_field_Email\" style=\"margin:5px 0 15px 0;\" /></div>\r\n<div class=\"infusion-field\"><label for=\"inf_field_FirstName\">First Name *</label> <input id=\"inf_field_FirstName\" class=\"infusion-field-input-container input2\" type=\"text\" name=\"inf_field_FirstName\" style=\"margin:5px 0 15px 0;\"/></div>\r\n<div class=\"infusion-field\"><label for=\"inf_field_LastName\">Last Name *</label> <input id=\"inf_field_LastName\" class=\"infusion-field-input-container input2\" type=\"text\" name=\"inf_field_LastName\" /></div>\r\n<div class=\"infusion-field\"><label for=\"inf_field_Company\">Company *</label> <input id=\"inf_field_Company\" class=\"infusion-field-input-container input2\" type=\"text\" name=\"inf_field_Company\" style=\"margin:5px 0 15px 0;\"/></div>\r\n<div class=\"infusion-field\"><label for=\"inf_field_JobTitle\">Job Title *</label> <input id=\"inf_field_JobTitle\" class=\"infusion-field-input-container input2\" type=\"text\" name=\"inf_field_JobTitle\" style=\"margin:5px 0 15px 0;\"/></div>\r\n<div class=\"infusion-field\"><label for=\"inf_custom_Role\">Role *</label> <select style=\"margin:5px 0 15px 0;\" id=\"inf_custom_Role\" name=\"inf_custom_Role\"> <option value=\"\">Please select one</option> <option value=\"Executive Team\">Executive Team</option> <option value=\"Marketing\">Marketing</option> <option value=\"PR/Corporate Communications\">PR/Corporate Communications</option> <option value=\"Sustainability\">Sustainability</option> <option value=\"Foundation/CSR\">Foundation/CSR</option> <option value=\"Other\">Other</option> </select></div>\r\n<div class=\"infusion-submit\"><input type=\"submit\" value=\"Submit\" /></div>\r\n</form>\r\n</div>','Are You a Contagious Social Brand?','','inherit','open','open','','491-revision-11','','','2013-12-12 00:43:32','2013-12-12 00:43:32','',491,'http://wefirstbranding.com/491-revision-11',0,'revision','',0),(507,2,'2013-12-12 00:44:03','2013-12-12 00:44:03','<div id=\"opt\">\r\n<form class=\"infusion-form\" action=\"https://wut89066.infusionsoft.com/app/form/process/ba31a898d3cf1126686ab0bbf9f0b3c2\" method=\"POST\" accept-charset=\"UTF-8\"><input type=\"hidden\" name=\"inf_form_xid\" value=\"ba31a898d3cf1126686ab0bbf9f0b3c2\" /> <input type=\"hidden\" name=\"inf_form_name\" value=\"Social Brand Worksheet Optin\" /> <input type=\"hidden\" name=\"infusionsoft_version\" value=\"1.29.8.42\" />\r\n<div class=\"infusion-field\"><label for=\"inf_field_Email\">Email *</label> <input id=\"inf_field_Email\" class=\"infusion-field-input-container input2 input2\" type=\"text\" name=\"inf_field_Email\" style=\"margin:5px 0 15px 0;\" /></div>\r\n<div class=\"infusion-field\"><label for=\"inf_field_FirstName\">First Name *</label> <input id=\"inf_field_FirstName\" class=\"infusion-field-input-container input2\" type=\"text\" name=\"inf_field_FirstName\" style=\"margin:5px 0 15px 0;\"/></div>\r\n<div class=\"infusion-field\"><label for=\"inf_field_LastName\">Last Name *</label> <input id=\"inf_field_LastName\" class=\"infusion-field-input-container input2\" type=\"text\" name=\"inf_field_LastName\" style=\"margin:5px 0 15px 0;\"/></div>\r\n<div class=\"infusion-field\"><label for=\"inf_field_Company\">Company *</label> <input id=\"inf_field_Company\" class=\"infusion-field-input-container input2\" type=\"text\" name=\"inf_field_Company\" style=\"margin:5px 0 15px 0;\"/></div>\r\n<div class=\"infusion-field\"><label for=\"inf_field_JobTitle\">Job Title *</label> <input id=\"inf_field_JobTitle\" class=\"infusion-field-input-container input2\" type=\"text\" name=\"inf_field_JobTitle\" style=\"margin:5px 0 15px 0;\"/></div>\r\n<div class=\"infusion-field\"><label for=\"inf_custom_Role\">Role *</label> <select style=\"margin:5px 0 15px 0;\" id=\"inf_custom_Role\" name=\"inf_custom_Role\"> <option value=\"\">Please select one</option> <option value=\"Executive Team\">Executive Team</option> <option value=\"Marketing\">Marketing</option> <option value=\"PR/Corporate Communications\">PR/Corporate Communications</option> <option value=\"Sustainability\">Sustainability</option> <option value=\"Foundation/CSR\">Foundation/CSR</option> <option value=\"Other\">Other</option> </select></div>\r\n<div class=\"infusion-submit\"><input type=\"submit\" value=\"Submit\" /></div>\r\n</form>\r\n</div>','Are You a Contagious Social Brand?','','inherit','open','open','','491-revision-12','','','2013-12-12 00:44:03','2013-12-12 00:44:03','',491,'http://wefirstbranding.com/491-revision-12',0,'revision','',0),(508,2,'2013-12-12 00:47:29','2013-12-12 00:47:29','<div id=\"opt\">\r\n<form class=\"infusion-form\" action=\"https://wut89066.infusionsoft.com/app/form/process/ba31a898d3cf1126686ab0bbf9f0b3c2\" method=\"POST\" accept-charset=\"UTF-8\"><input type=\"hidden\" name=\"inf_form_xid\" value=\"ba31a898d3cf1126686ab0bbf9f0b3c2\" /> <input type=\"hidden\" name=\"inf_form_name\" value=\"Social Brand Worksheet Optin\" /> <input type=\"hidden\" name=\"infusionsoft_version\" value=\"1.29.8.42\" />\r\n<div class=\"infusion-field\"><label for=\"inf_field_Email\">Email *</label> <input id=\"inf_field_Email\" class=\"infusion-field-input-container input2 input2\" type=\"text\" name=\"inf_field_Email\" style=\"margin:5px 0 15px 0;\" /></div>\r\n<div class=\"infusion-field\"><label for=\"inf_field_FirstName\">First Name *</label> <input id=\"inf_field_FirstName\" class=\"infusion-field-input-container input2\" type=\"text\" name=\"inf_field_FirstName\" style=\"margin:5px 0 15px 0;\"/></div>\r\n<div class=\"infusion-field\"><label for=\"inf_field_LastName\">Last Name *</label> <input id=\"inf_field_LastName\" class=\"infusion-field-input-container input2\" type=\"text\" name=\"inf_field_LastName\" style=\"margin:5px 0 15px 0;\"/></div>\r\n<div class=\"infusion-field\"><label for=\"inf_field_Company\">Company *</label> <input id=\"inf_field_Company\" class=\"infusion-field-input-container input2\" type=\"text\" name=\"inf_field_Company\" style=\"margin:5px 0 15px 0;\"/></div>\r\n<div class=\"infusion-field\"><label for=\"inf_field_JobTitle\">Job Title *</label> <input id=\"inf_field_JobTitle\" class=\"infusion-field-input-container input2\" type=\"text\" name=\"inf_field_JobTitle\" style=\"margin:5px 0 15px 0;\"/></div>\r\n<div class=\"infusion-field\"><label for=\"inf_custom_Role\">Role *</label> <select style=\"margin:5px 0 15px 0;\" id=\"inf_custom_Role\" name=\"inf_custom_Role\"> <option value=\"\">Please select one</option> <option value=\"Executive Team\">Executive Team</option> <option value=\"Marketing\">Marketing</option> <option value=\"PR/Corporate Communications\">PR/Corporate Communications</option> <option value=\"Sustainability\">Sustainability</option> <option value=\"Foundation/CSR\">Foundation/CSR</option> <option value=\"Other\">Other</option> </select></div>\r\n<div class=\"infusion-submit\"><input type=\"submit\" value=\"Submit\" /></div>\r\n</form>\r\n</div>\r\n\r\n<div id=\"leftcol\">\r\n</div>\r\n\r\n<div style=\"clear:both;\"></div>','Are You a Contagious Social Brand?','','inherit','open','open','','491-revision-13','','','2013-12-12 00:47:29','2013-12-12 00:47:29','',491,'http://wefirstbranding.com/491-revision-13',0,'revision','',0),(509,2,'2013-12-12 00:54:30','2013-12-12 00:54:30','','download','','inherit','open','open','','download','','','2013-12-12 00:54:30','2013-12-12 00:54:30','',0,'http://wefirstbranding.com/wp-content/uploads/2013/12/download.png',0,'attachment','image/png',0),(510,2,'2013-12-12 00:48:20','2013-12-12 00:48:20','<div id=\"opt\">\r\n<form class=\"infusion-form\" action=\"https://wut89066.infusionsoft.com/app/form/process/ba31a898d3cf1126686ab0bbf9f0b3c2\" method=\"POST\" accept-charset=\"UTF-8\"><input type=\"hidden\" name=\"inf_form_xid\" value=\"ba31a898d3cf1126686ab0bbf9f0b3c2\" /> <input type=\"hidden\" name=\"inf_form_name\" value=\"Social Brand Worksheet Optin\" /> <input type=\"hidden\" name=\"infusionsoft_version\" value=\"1.29.8.42\" />\r\n<div class=\"infusion-field\"><label for=\"inf_field_Email\">Email *</label> <input id=\"inf_field_Email\" class=\"infusion-field-input-container input2 input2\" type=\"text\" name=\"inf_field_Email\" style=\"margin:5px 0 15px 0;\" /></div>\r\n<div class=\"infusion-field\"><label for=\"inf_field_FirstName\">First Name *</label> <input id=\"inf_field_FirstName\" class=\"infusion-field-input-container input2\" type=\"text\" name=\"inf_field_FirstName\" style=\"margin:5px 0 15px 0;\"/></div>\r\n<div class=\"infusion-field\"><label for=\"inf_field_LastName\">Last Name *</label> <input id=\"inf_field_LastName\" class=\"infusion-field-input-container input2\" type=\"text\" name=\"inf_field_LastName\" style=\"margin:5px 0 15px 0;\"/></div>\r\n<div class=\"infusion-field\"><label for=\"inf_field_Company\">Company *</label> <input id=\"inf_field_Company\" class=\"infusion-field-input-container input2\" type=\"text\" name=\"inf_field_Company\" style=\"margin:5px 0 15px 0;\"/></div>\r\n<div class=\"infusion-field\"><label for=\"inf_field_JobTitle\">Job Title *</label> <input id=\"inf_field_JobTitle\" class=\"infusion-field-input-container input2\" type=\"text\" name=\"inf_field_JobTitle\" style=\"margin:5px 0 15px 0;\"/></div>\r\n<div class=\"infusion-field\"><label for=\"inf_custom_Role\">Role *</label> <select style=\"margin:5px 0 15px 0;\" id=\"inf_custom_Role\" name=\"inf_custom_Role\"> <option value=\"\">Please select one</option> <option value=\"Executive Team\">Executive Team</option> <option value=\"Marketing\">Marketing</option> <option value=\"PR/Corporate Communications\">PR/Corporate Communications</option> <option value=\"Sustainability\">Sustainability</option> <option value=\"Foundation/CSR\">Foundation/CSR</option> <option value=\"Other\">Other</option> </select></div>\r\n<div class=\"infusion-submit\"><input type=\"submit\" value=\"Submit\" /></div>\r\n</form>\r\n</div>\r\n\r\n<div id=\"leftcol\">\r\nLorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.\r\n</div>\r\n\r\n<div style=\"clear:both;\"></div>','Are You a Contagious Social Brand?','','inherit','open','open','','491-revision-14','','','2013-12-12 00:48:20','2013-12-12 00:48:20','',491,'http://wefirstbranding.com/491-revision-14',0,'revision','',0),(514,2,'2013-12-12 02:33:18','2013-12-12 02:33:18','','Are You a Contagious Social Brand?','','inherit','open','open','','491-revision-18','','','2013-12-12 02:33:18','2013-12-12 02:33:18','',491,'http://wefirstbranding.com/491-revision-18',0,'revision','',0),(511,2,'2013-12-12 00:55:29','2013-12-12 00:55:29','<div id=\"opt\">\r\n<form class=\"infusion-form\" action=\"https://wut89066.infusionsoft.com/app/form/process/ba31a898d3cf1126686ab0bbf9f0b3c2\" method=\"POST\" accept-charset=\"UTF-8\"><input type=\"hidden\" name=\"inf_form_xid\" value=\"ba31a898d3cf1126686ab0bbf9f0b3c2\" /> <input type=\"hidden\" name=\"inf_form_name\" value=\"Social Brand Worksheet Optin\" /> <input type=\"hidden\" name=\"infusionsoft_version\" value=\"1.29.8.42\" />\r\n<div class=\"infusion-field\"><label for=\"inf_field_Email\">Email *</label> <input id=\"inf_field_Email\" class=\"infusion-field-input-container input2 input2\" type=\"text\" name=\"inf_field_Email\" style=\"margin:5px 0 15px 0;\" /></div>\r\n<div class=\"infusion-field\"><label for=\"inf_field_FirstName\">First Name *</label> <input id=\"inf_field_FirstName\" class=\"infusion-field-input-container input2\" type=\"text\" name=\"inf_field_FirstName\" style=\"margin:5px 0 15px 0;\"/></div>\r\n<div class=\"infusion-field\"><label for=\"inf_field_LastName\">Last Name *</label> <input id=\"inf_field_LastName\" class=\"infusion-field-input-container input2\" type=\"text\" name=\"inf_field_LastName\" style=\"margin:5px 0 15px 0;\"/></div>\r\n<div class=\"infusion-field\"><label for=\"inf_field_Company\">Company *</label> <input id=\"inf_field_Company\" class=\"infusion-field-input-container input2\" type=\"text\" name=\"inf_field_Company\" style=\"margin:5px 0 15px 0;\"/></div>\r\n<div class=\"infusion-field\"><label for=\"inf_field_JobTitle\">Job Title *</label> <input id=\"inf_field_JobTitle\" class=\"infusion-field-input-container input2\" type=\"text\" name=\"inf_field_JobTitle\" style=\"margin:5px 0 15px 0;\"/></div>\r\n<div class=\"infusion-field\"><label for=\"inf_custom_Role\">Role *</label> <select style=\"margin:5px 0 15px 0;\" id=\"inf_custom_Role\" name=\"inf_custom_Role\"> <option value=\"\">Please select one</option> <option value=\"Executive Team\">Executive Team</option> <option value=\"Marketing\">Marketing</option> <option value=\"PR/Corporate Communications\">PR/Corporate Communications</option> <option value=\"Sustainability\">Sustainability</option> <option value=\"Foundation/CSR\">Foundation/CSR</option> <option value=\"Other\">Other</option> </select></div>\r\n<div class=\"infusion-submit\" align=\"center\"><input type=\"image\" src=\"http://wefirstbranding.com/wp-content/uploads/2013/12/download.png\" width=\"146\" height=\"41\" value=\"Submit\" /></div>\r\n</form>\r\n</div>\r\n\r\n<div id=\"leftcol\">\r\nLorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.\r\n</div>\r\n\r\n<div style=\"clear:both;\"></div>','Are You a Contagious Social Brand?','','inherit','open','open','','491-revision-15','','','2013-12-12 00:55:29','2013-12-12 00:55:29','',491,'http://wefirstbranding.com/491-revision-15',0,'revision','',0),(512,2,'2013-12-12 02:32:21','2013-12-12 02:32:21','<div id=\"opt\">\r\n<form class=\"infusion-form\" action=\"https://wut89066.infusionsoft.com/app/form/process/ba31a898d3cf1126686ab0bbf9f0b3c2\" method=\"POST\" accept-charset=\"UTF-8\"><input type=\"hidden\" name=\"inf_form_xid\" value=\"ba31a898d3cf1126686ab0bbf9f0b3c2\" /> <input type=\"hidden\" name=\"inf_form_name\" value=\"Social Brand Worksheet Optin\" /> <input type=\"hidden\" name=\"infusionsoft_version\" value=\"1.29.8.42\" />\r\n<div class=\"infusion-field\"><label for=\"inf_field_Email\">Email *</label> <input id=\"inf_field_Email\" class=\"infusion-field-input-container input2 input2\" type=\"text\" name=\"inf_field_Email\" style=\"margin:5px 0 15px 0;\" /></div>\r\n<div class=\"infusion-field\"><label for=\"inf_field_FirstName\">First Name *</label> <input id=\"inf_field_FirstName\" class=\"infusion-field-input-container input2\" type=\"text\" name=\"inf_field_FirstName\" style=\"margin:5px 0 15px 0;\"/></div>\r\n<div class=\"infusion-field\"><label for=\"inf_field_LastName\">Last Name *</label> <input id=\"inf_field_LastName\" class=\"infusion-field-input-container input2\" type=\"text\" name=\"inf_field_LastName\" style=\"margin:5px 0 15px 0;\"/></div>\r\n<div class=\"infusion-field\"><label for=\"inf_field_Company\">Company *</label> <input id=\"inf_field_Company\" class=\"infusion-field-input-container input2\" type=\"text\" name=\"inf_field_Company\" style=\"margin:5px 0 15px 0;\"/></div>\r\n<div class=\"infusion-field\"><label for=\"inf_field_JobTitle\">Job Title *</label> <input id=\"inf_field_JobTitle\" class=\"infusion-field-input-container input2\" type=\"text\" name=\"inf_field_JobTitle\" style=\"margin:5px 0 15px 0;\"/></div>\r\n<div class=\"infusion-field\"><label for=\"inf_custom_Role\">Role *</label> <select style=\"margin:5px 0 15px 0;\" id=\"inf_custom_Role\" name=\"inf_custom_Role\"> <option value=\"\">Please select one</option> <option value=\"Executive Team\">Executive Team</option> <option value=\"Marketing\">Marketing</option> <option value=\"PR/Corporate Communications\">PR/Corporate Communications</option> <option value=\"Sustainability\">Sustainability</option> <option value=\"Foundation/CSR\">Foundation/CSR</option> <option value=\"Other\">Other</option> </select></div>\r\n<div class=\"infusion-submit\" align=\"center\"><input type=\"image\" src=\"http://wefirstbranding.com/wp-content/uploads/2013/12/download.png\" width=\"146\" height=\"41\" value=\"Submit\" /></div>\r\n</form>\r\n</div>\r\n\r\n<div id=\"leftcol\">\r\nLorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.\r\n</div>\r\n\r\n<div style=\"clear:both;\"></div>','Are You a Contagious Social Brand?','','inherit','open','open','','491-revision-16','','','2013-12-12 02:32:21','2013-12-12 02:32:21','',491,'http://wefirstbranding.com/491-revision-16',0,'revision','',0),(513,2,'2013-12-12 02:32:39','2013-12-12 02:32:39','<div id=\"opt\">\r\n<form class=\"infusion-form\" action=\"https://wut89066.infusionsoft.com/app/form/process/ba31a898d3cf1126686ab0bbf9f0b3c2\" method=\"POST\" accept-charset=\"UTF-8\"><input type=\"hidden\" name=\"inf_form_xid\" value=\"ba31a898d3cf1126686ab0bbf9f0b3c2\" /> <input type=\"hidden\" name=\"inf_form_name\" value=\"Social Brand Worksheet Optin\" /> <input type=\"hidden\" name=\"infusionsoft_version\" value=\"1.29.8.42\" />\r\n<div class=\"infusion-field\"><label for=\"inf_field_Email\">Email *</label> <input id=\"inf_field_Email\" class=\"infusion-field-input-container input2 input2\" type=\"text\" name=\"inf_field_Email\" style=\"margin:5px 0 15px 0;\" /></div>\r\n<div class=\"infusion-field\"><label for=\"inf_field_FirstName\">First Name *</label> <input id=\"inf_field_FirstName\" class=\"infusion-field-input-container input2\" type=\"text\" name=\"inf_field_FirstName\" style=\"margin:5px 0 15px 0;\"/></div>\r\n<div class=\"infusion-field\"><label for=\"inf_field_LastName\">Last Name *</label> <input id=\"inf_field_LastName\" class=\"infusion-field-input-container input2\" type=\"text\" name=\"inf_field_LastName\" style=\"margin:5px 0 15px 0;\"/></div>\r\n<div class=\"infusion-field\"><label for=\"inf_field_Company\">Company *</label> <input id=\"inf_field_Company\" class=\"infusion-field-input-container input2\" type=\"text\" name=\"inf_field_Company\" style=\"margin:5px 0 15px 0;\"/></div>\r\n<div class=\"infusion-field\"><label for=\"inf_field_JobTitle\">Job Title *</label> <input id=\"inf_field_JobTitle\" class=\"infusion-field-input-container input2\" type=\"text\" name=\"inf_field_JobTitle\" style=\"margin:5px 0 15px 0;\"/></div>\r\n<div class=\"infusion-field\"><label for=\"inf_custom_Role\">Role *</label> <select style=\"margin:5px 0 15px 0;\" id=\"inf_custom_Role\" name=\"inf_custom_Role\"> <option value=\"\">Please select one</option> <option value=\"Executive Team\">Executive Team</option> <option value=\"Marketing\">Marketing</option> <option value=\"PR/Corporate Communications\">PR/Corporate Communications</option> <option value=\"Sustainability\">Sustainability</option> <option value=\"Foundation/CSR\">Foundation/CSR</option> <option value=\"Other\">Other</option> </select></div>\r\n<div class=\"infusion-submit\" align=\"center\"><input type=\"image\" src=\"http://wefirstbranding.com/wp-content/uploads/2013/12/download.png\" width=\"146\" height=\"41\" value=\"Submit\" /></div>\r\n</form>\r\n</div>\r\n\r\n<div id=\"leftcol\">\r\nLorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.\r\n</div>\r\n\r\n<div style=\"clear:both;\"></div>','Are You a Contagious Social Brand?','','inherit','open','open','','491-revision-17','','','2013-12-12 02:32:39','2013-12-12 02:32:39','',491,'http://wefirstbranding.com/491-revision-17',0,'revision','',0),(525,2,'2013-12-12 02:33:42','2013-12-12 02:33:42','<div id=\"opt\">\r\n<form class=\"infusion-form\" action=\"https://wut89066.infusionsoft.com/app/form/process/ba31a898d3cf1126686ab0bbf9f0b3c2\" method=\"POST\" accept-charset=\"UTF-8\"><input type=\"hidden\" name=\"inf_form_xid\" value=\"ba31a898d3cf1126686ab0bbf9f0b3c2\" /> <input type=\"hidden\" name=\"inf_form_name\" value=\"Social Brand Worksheet Optin\" /> <input type=\"hidden\" name=\"infusionsoft_version\" value=\"1.29.8.42\" />\r\n<div class=\"infusion-field\"><label for=\"inf_field_Email\">Email *</label> <input id=\"inf_field_Email\" class=\"infusion-field-input-container input2 input2\" type=\"text\" name=\"inf_field_Email\" style=\"margin:5px 0 15px 0;\" /></div>\r\n<div class=\"infusion-field\"><label for=\"inf_field_FirstName\">First Name *</label> <input id=\"inf_field_FirstName\" class=\"infusion-field-input-container input2\" type=\"text\" name=\"inf_field_FirstName\" style=\"margin:5px 0 15px 0;\"/></div>\r\n<div class=\"infusion-field\"><label for=\"inf_field_LastName\">Last Name *</label> <input id=\"inf_field_LastName\" class=\"infusion-field-input-container input2\" type=\"text\" name=\"inf_field_LastName\" style=\"margin:5px 0 15px 0;\"/></div>\r\n<div class=\"infusion-field\"><label for=\"inf_field_Company\">Company *</label> <input id=\"inf_field_Company\" class=\"infusion-field-input-container input2\" type=\"text\" name=\"inf_field_Company\" style=\"margin:5px 0 15px 0;\"/></div>\r\n<div class=\"infusion-field\"><label for=\"inf_field_JobTitle\">Job Title *</label> <input id=\"inf_field_JobTitle\" class=\"infusion-field-input-container input2\" type=\"text\" name=\"inf_field_JobTitle\" style=\"margin:5px 0 15px 0;\"/></div>\r\n<div class=\"infusion-field\"><label for=\"inf_custom_Role\">Role *</label> <select style=\"margin:5px 0 15px 0;\" id=\"inf_custom_Role\" name=\"inf_custom_Role\"> <option value=\"\">Please select one</option> <option value=\"Executive Team\">Executive Team</option> <option value=\"Marketing\">Marketing</option> <option value=\"PR/Corporate Communications\">PR/Corporate Communications</option> <option value=\"Sustainability\">Sustainability</option> <option value=\"Foundation/CSR\">Foundation/CSR</option> <option value=\"Other\">Other</option> </select></div>\r\n<div class=\"infusion-submit\" align=\"center\"><input type=\"image\" src=\"http://wefirstbranding.com/wp-content/uploads/2013/12/download.png\" width=\"146\" height=\"41\" value=\"Submit\" /></div>\r\n</form>\r\n</div>\r\n\r\n<div id=\"leftcol\">\r\nLorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.\r\n</div>\r\n\r\n<div style=\"clear:both;\"></div>','Are You a Contagious Social Brand?','','inherit','open','open','','491-revision-19','','','2013-12-12 02:33:42','2013-12-12 02:33:42','',491,'http://wefirstbranding.com/491-revision-19',0,'revision','',0),(526,2,'2013-12-12 02:44:58','2013-12-12 02:44:58','&nbsp;\r\n\r\n&nbsp;\r\n\r\n<div id=\"opt\">\r\n<form class=\"infusion-form\" action=\"https://wut89066.infusionsoft.com/app/form/process/ba31a898d3cf1126686ab0bbf9f0b3c2\" method=\"POST\" accept-charset=\"UTF-8\"><input type=\"hidden\" name=\"inf_form_xid\" value=\"ba31a898d3cf1126686ab0bbf9f0b3c2\" /> <input type=\"hidden\" name=\"inf_form_name\" value=\"Social Brand Worksheet Optin\" /> <input type=\"hidden\" name=\"infusionsoft_version\" value=\"1.29.8.42\" />\r\n<div class=\"infusion-field\"><label for=\"inf_field_Email\">Email *</label> <input id=\"inf_field_Email\" class=\"infusion-field-input-container input2 input2\" type=\"text\" name=\"inf_field_Email\" style=\"margin:5px 0 15px 0;\" /></div>\r\n<div class=\"infusion-field\"><label for=\"inf_field_FirstName\">First Name *</label> <input id=\"inf_field_FirstName\" class=\"infusion-field-input-container input2\" type=\"text\" name=\"inf_field_FirstName\" style=\"margin:5px 0 15px 0;\"/></div>\r\n<div class=\"infusion-field\"><label for=\"inf_field_LastName\">Last Name *</label> <input id=\"inf_field_LastName\" class=\"infusion-field-input-container input2\" type=\"text\" name=\"inf_field_LastName\" style=\"margin:5px 0 15px 0;\"/></div>\r\n<div class=\"infusion-field\"><label for=\"inf_field_Company\">Company *</label> <input id=\"inf_field_Company\" class=\"infusion-field-input-container input2\" type=\"text\" name=\"inf_field_Company\" style=\"margin:5px 0 15px 0;\"/></div>\r\n<div class=\"infusion-field\"><label for=\"inf_field_JobTitle\">Job Title *</label> <input id=\"inf_field_JobTitle\" class=\"infusion-field-input-container input2\" type=\"text\" name=\"inf_field_JobTitle\" style=\"margin:5px 0 15px 0;\"/></div>\r\n<div class=\"infusion-field\"><label for=\"inf_custom_Role\">Role *</label> <select style=\"margin:5px 0 15px 0;\" id=\"inf_custom_Role\" name=\"inf_custom_Role\"> <option value=\"\">Please select one</option> <option value=\"Executive Team\">Executive Team</option> <option value=\"Marketing\">Marketing</option> <option value=\"PR/Corporate Communications\">PR/Corporate Communications</option> <option value=\"Sustainability\">Sustainability</option> <option value=\"Foundation/CSR\">Foundation/CSR</option> <option value=\"Other\">Other</option> </select></div>\r\n<div class=\"infusion-submit\" align=\"center\"><input type=\"image\" src=\"http://wefirstbranding.com/wp-content/uploads/2013/12/download.png\" width=\"146\" height=\"41\" value=\"Submit\" /></div>\r\n</form>\r\n</div>\r\n\r\n<div id=\"leftcol\">\r\nLorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.\r\n</div>\r\n\r\n<div style=\"clear:both;\"></div>','Are You a Contagious Social Brand?','','inherit','open','open','','491-revision-20','','','2013-12-12 02:44:58','2013-12-12 02:44:58','',491,'http://wefirstbranding.com/491-revision-20',0,'revision','',0),(530,2,'2013-12-12 02:45:15','2013-12-12 02:45:15','<div id=\"opt\">\r\n<form class=\"infusion-form\" action=\"https://wut89066.infusionsoft.com/app/form/process/ba31a898d3cf1126686ab0bbf9f0b3c2\" method=\"POST\" accept-charset=\"UTF-8\"><input type=\"hidden\" name=\"inf_form_xid\" value=\"ba31a898d3cf1126686ab0bbf9f0b3c2\" /> <input type=\"hidden\" name=\"inf_form_name\" value=\"Social Brand Worksheet Optin\" /> <input type=\"hidden\" name=\"infusionsoft_version\" value=\"1.29.8.42\" />\r\n<div class=\"infusion-field\"><label for=\"inf_field_Email\">Email *</label> <input id=\"inf_field_Email\" class=\"infusion-field-input-container input2 input2\" type=\"text\" name=\"inf_field_Email\" style=\"margin:5px 0 15px 0;\" /></div>\r\n<div class=\"infusion-field\"><label for=\"inf_field_FirstName\">First Name *</label> <input id=\"inf_field_FirstName\" class=\"infusion-field-input-container input2\" type=\"text\" name=\"inf_field_FirstName\" style=\"margin:5px 0 15px 0;\"/></div>\r\n<div class=\"infusion-field\"><label for=\"inf_field_LastName\">Last Name *</label> <input id=\"inf_field_LastName\" class=\"infusion-field-input-container input2\" type=\"text\" name=\"inf_field_LastName\" style=\"margin:5px 0 15px 0;\"/></div>\r\n<div class=\"infusion-field\"><label for=\"inf_field_Company\">Company *</label> <input id=\"inf_field_Company\" class=\"infusion-field-input-container input2\" type=\"text\" name=\"inf_field_Company\" style=\"margin:5px 0 15px 0;\"/></div>\r\n<div class=\"infusion-field\"><label for=\"inf_field_JobTitle\">Job Title *</label> <input id=\"inf_field_JobTitle\" class=\"infusion-field-input-container input2\" type=\"text\" name=\"inf_field_JobTitle\" style=\"margin:5px 0 15px 0;\"/></div>\r\n<div class=\"infusion-field\"><label for=\"inf_custom_Role\">Role *</label> <select style=\"margin:5px 0 15px 0;\" id=\"inf_custom_Role\" name=\"inf_custom_Role\"> <option value=\"\">Please select one</option> <option value=\"Executive Team\">Executive Team</option> <option value=\"Marketing\">Marketing</option> <option value=\"PR/Corporate Communications\">PR/Corporate Communications</option> <option value=\"Sustainability\">Sustainability</option> <option value=\"Foundation/CSR\">Foundation/CSR</option> <option value=\"Other\">Other</option> </select></div>\r\n<div class=\"infusion-submit\" align=\"center\"><input type=\"image\" src=\"http://wefirstbranding.com/wp-content/uploads/2013/12/download.png\" width=\"146\" height=\"41\" value=\"Submit\" /></div>\r\n</form>\r\n</div>\r\n\r\n<div id=\"leftcol\">\r\nLorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.\r\n</div>\r\n\r\n<div style=\"clear:both;\"></div>','Are You a Contagious Social Brand?','','inherit','open','open','','491-revision-21','','','2013-12-12 02:45:15','2013-12-12 02:45:15','',491,'http://wefirstbranding.com/491-revision-21',0,'revision','',0),(531,2,'2013-12-12 02:59:09','2013-12-12 02:59:09','<div id=\"opt\">\r\n<form class=\"infusion-form\" action=\"https://wut89066.infusionsoft.com/app/form/process/ba31a898d3cf1126686ab0bbf9f0b3c2\" method=\"POST\" accept-charset=\"UTF-8\"><input type=\"hidden\" name=\"inf_form_xid\" value=\"ba31a898d3cf1126686ab0bbf9f0b3c2\" /> <input type=\"hidden\" name=\"inf_form_name\" value=\"Social Brand Worksheet Optin\" /> <input type=\"hidden\" name=\"infusionsoft_version\" value=\"1.29.8.42\" />\r\n<div class=\"infusion-field\"><label for=\"inf_field_Email\">Email *</label> <input id=\"inf_field_Email\" class=\"infusion-field-input-container input2 input2\" type=\"text\" name=\"inf_field_Email\" style=\"margin:5px 0 15px 0;\" /></div>\r\n<div class=\"infusion-field\"><label for=\"inf_field_FirstName\">First Name *</label> <input id=\"inf_field_FirstName\" class=\"infusion-field-input-container input2\" type=\"text\" name=\"inf_field_FirstName\" style=\"margin:5px 0 15px 0;\"/></div>\r\n<div class=\"infusion-field\"><label for=\"inf_field_LastName\">Last Name *</label> <input id=\"inf_field_LastName\" class=\"infusion-field-input-container input2\" type=\"text\" name=\"inf_field_LastName\" style=\"margin:5px 0 15px 0;\"/></div>\r\n<div class=\"infusion-field\"><label for=\"inf_field_Company\">Company *</label> <input id=\"inf_field_Company\" class=\"infusion-field-input-container input2\" type=\"text\" name=\"inf_field_Company\" style=\"margin:5px 0 15px 0;\"/></div>\r\n<div class=\"infusion-field\"><label for=\"inf_field_JobTitle\">Job Title *</label> <input id=\"inf_field_JobTitle\" class=\"infusion-field-input-container input2\" type=\"text\" name=\"inf_field_JobTitle\" style=\"margin:5px 0 15px 0;\"/></div>\r\n<div class=\"infusion-field\"><label for=\"inf_custom_Role\">Role *</label> <select style=\"margin:5px 0 15px 0;\" id=\"inf_custom_Role\" name=\"inf_custom_Role\"> <option value=\"\">Please select one</option> <option value=\"Executive Team\">Executive Team</option> <option value=\"Marketing\">Marketing</option> <option value=\"PR/Corporate Communications\">PR/Corporate Communications</option> <option value=\"Sustainability\">Sustainability</option> <option value=\"Foundation/CSR\">Foundation/CSR</option> <option value=\"Other\">Other</option> </select></div>\r\n<div class=\"infusion-submit\" align=\"center\"><input type=\"image\" src=\"http://wefirstbranding.com/wp-content/uploads/2013/12/download.png\" width=\"146\" height=\"41\" value=\"Submit\" /></div>\r\n</form>\r\n</div>\r\n\r\n<div id=\"leftcol\">\r\nLorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.\r\n</div>\r\n\r\n<div style=\"clear:both;\"></div>','Are You a Contagious Social Brand?','','inherit','open','open','','491-revision-22','','','2013-12-12 02:59:09','2013-12-12 02:59:09','',491,'http://wefirstbranding.com/491-revision-22',0,'revision','',0),(533,2,'2013-12-16 20:17:28','2013-12-16 20:17:28','','We First_Are You A Contagious Social Brand','','inherit','open','open','','we-first_are-you-a-contagious-social-brand','','','2013-12-16 20:17:28','2013-12-16 20:17:28','',0,'http://wefirstbranding.com/wp-content/uploads/2013/12/We-First_Are-You-A-Contagious-Social-Brand.pdf',0,'attachment','application/pdf',0),(535,2,'2013-12-17 04:06:37','2013-12-17 04:06:37','','cs-brand-title','','inherit','open','open','','cs-brand-title','','','2013-12-17 04:06:37','2013-12-17 04:06:37','',0,'http://wefirstbranding.com/wp-content/uploads/2013/12/cs-brand-title.png',0,'attachment','image/png',0),(537,2,'2013-12-12 02:59:44','2013-12-12 02:59:44','<div id=\"opt\">\r\n<form class=\"infusion-form\" action=\"https://wut89066.infusionsoft.com/app/form/process/ba31a898d3cf1126686ab0bbf9f0b3c2\" method=\"POST\" accept-charset=\"UTF-8\"><input type=\"hidden\" name=\"inf_form_xid\" value=\"ba31a898d3cf1126686ab0bbf9f0b3c2\" /> <input type=\"hidden\" name=\"inf_form_name\" value=\"Social Brand Worksheet Optin\" /> <input type=\"hidden\" name=\"infusionsoft_version\" value=\"1.29.8.42\" />\r\n<div class=\"infusion-field\"><label for=\"inf_field_Email\">Email *</label> <input id=\"inf_field_Email\" class=\"infusion-field-input-container input2 input2\" type=\"text\" name=\"inf_field_Email\" style=\"margin:5px 0 15px 0;\" /></div>\r\n<div class=\"infusion-field\"><label for=\"inf_field_FirstName\">First Name *</label> <input id=\"inf_field_FirstName\" class=\"infusion-field-input-container input2\" type=\"text\" name=\"inf_field_FirstName\" style=\"margin:5px 0 15px 0;\"/></div>\r\n<div class=\"infusion-field\"><label for=\"inf_field_LastName\">Last Name *</label> <input id=\"inf_field_LastName\" class=\"infusion-field-input-container input2\" type=\"text\" name=\"inf_field_LastName\" style=\"margin:5px 0 15px 0;\"/></div>\r\n<div class=\"infusion-field\"><label for=\"inf_field_Company\">Company *</label> <input id=\"inf_field_Company\" class=\"infusion-field-input-container input2\" type=\"text\" name=\"inf_field_Company\" style=\"margin:5px 0 15px 0;\"/></div>\r\n<div class=\"infusion-field\"><label for=\"inf_field_JobTitle\">Job Title *</label> <input id=\"inf_field_JobTitle\" class=\"infusion-field-input-container input2\" type=\"text\" name=\"inf_field_JobTitle\" style=\"margin:5px 0 15px 0;\"/></div>\r\n<div class=\"infusion-field\"><label for=\"inf_custom_Role\">Role *</label> <select style=\"margin:5px 0 15px 0;\" id=\"inf_custom_Role\" name=\"inf_custom_Role\"> <option value=\"\">Please select one</option> <option value=\"Executive Team\">Executive Team</option> <option value=\"Marketing\">Marketing</option> <option value=\"PR/Corporate Communications\">PR/Corporate Communications</option> <option value=\"Sustainability\">Sustainability</option> <option value=\"Foundation/CSR\">Foundation/CSR</option> <option value=\"Other\">Other</option> </select></div>\r\n<div class=\"infusion-submit\" align=\"center\"><input type=\"image\" src=\"http://wefirstbranding.com/wp-content/uploads/2013/12/download.png\" width=\"146\" height=\"41\" value=\"Submit\" /></div>\r\n</form>\r\n</div>\r\n\r\n<div id=\"leftcol\">\r\nLorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.\r\n</div>\r\n\r\n<div style=\"clear:both;\"></div>','Are You a Contagious Social Brand?','','inherit','open','open','','491-revision-23','','','2013-12-12 02:59:44','2013-12-12 02:59:44','',491,'http://wefirstbranding.com/491-revision-23',0,'revision','',0),(538,2,'2013-12-17 04:18:17','2013-12-17 04:18:17','<div style=\"margin-top: -50px;\">Thank you, and here’s your free downloadable assessment: <a href=\"http://wefirstbranding.com/wp-content/uploads/2013/12/We-First_Are-You-A-Contagious-Social-Brand.pdf\" target=\"_blank\">Are You a Contagious Social Brand?</a>\r\n<p align=\"center\"><a href=\"http://wefirstbranding.com/wp-content/uploads/2013/12/We-First_Are-You-A-Contagious-Social-Brand.pdf\" target=\"_blank\"><img src=\"http://wefirstbranding.com/wp-content/uploads/2013/12/download.png\" alt=\"\" width=\"146\" height=\"41\" /></a></p>\r\n&nbsp;\r\n\r\nReady to transform your company into a social business leader with We First? Check out our:\r\n<ul>\r\n	<li><strong>On-demand training:</strong> Our video-based <a href=\"http://socialbrandingblueprint.com/corporate/\" target=\"_blank\">8-Step Social Branding Blueprint</a> training program guides you through exactly how to define, frame, and share your brand story.</li>\r\n	<li><strong>Live 2-day training:</strong> Our annual <a href=\"http://www.wefirstbranding.com/seminar/register/\" target=\"_blank\">We First Branding Summit</a> is a hands-on brand leadership intensive attended by top brands like Toyota, Coke, charity:water, and the UN Foundation.</li>\r\n	<li><strong>On-site workshops &amp; consulting: </strong> Our <a href=\"http://wefirstbranding.com/wp-content/uploads/2013/10/WF_OneSheet_1013_F.pdf\" target=\"_blank\">customized training</a> drives internal culture change and innovation, while our strategic consulting helps complex global companies define, frame and share their brand story.</li>\r\n</ul>\r\n</div>','Thankyou','','publish','open','open','','download-0842','','','2013-12-17 19:55:32','2013-12-17 19:55:32','',491,'http://wefirstbranding.com/?page_id=538',0,'page','',0),(539,2,'2013-12-17 04:14:08','2013-12-17 04:14:08','','Thankyou','','inherit','open','open','','538-revision','','','2013-12-17 04:14:08','2013-12-17 04:14:08','',538,'http://wefirstbranding.com/538-revision',0,'revision','',0),(540,2,'2013-12-17 04:18:18','2013-12-17 04:18:18','Thank you, and here’s your free downloadable assessment: <a href=\"http://wefirstbranding.com/wp-content/uploads/2013/12/We-First_Are-You-A-Contagious-Social-Brand.pdf\" target=\"_blank\">Are You a Contagious Social Brand?</a>\r\n\r\n<p align=\"center\"><a href=\"http://wefirstbranding.com/wp-content/uploads/2013/12/We-First_Are-You-A-Contagious-Social-Brand.pdf\" target=\"_blank\"><img src=\"http://wefirstbranding.com/wp-content/uploads/2013/12/download.png\" width=\"146\" height=\"41\"></a></p>\r\n\r\nReady to transform your company into a social business leader with We First? Check out our:\r\n\r\n<ul>\r\n<li><strong>On-demand training:</strong>  Our video-based <a href=\"https://wut89066.infusionsoft.com/app/linkClick/7557/f8d405761fda1c04/1057143/481b43368008ccb0\" target=\"_blank\">8-Step Social Branding Blueprint</a> training program guides you through exactly how to define, frame, and share your brand story. </li> \r\n\r\n<li><strong>Live 2-day training:</strong>  Our annual <a href=\"http://www.wefirstbranding.com/seminar/register/\" target=\"_blank\">We First Branding Summit</a> is a hands-on brand leadership intensive attended by top brands like Toyota, Coke, charity:water, and the UN Foundation.  </li> \r\n\r\n<li>	<strong>On-site workshops & consulting: </strong> Our <a href=\"http://wefirstbranding.com/wp-content/uploads/2013/10/WF_OneSheet_1013_F.pdf\" target=\"_blank\">customized training</a> drives internal culture change and innovation, while our strategic consulting helps complex global companies define, frame and share their brand story.</li> \r\n\r\n</ul>','Thankyou','','inherit','open','open','','538-revision-2','','','2013-12-17 04:18:18','2013-12-17 04:18:18','',538,'http://wefirstbranding.com/538-revision-2',0,'revision','',0),(541,2,'2013-12-17 04:18:54','2013-12-17 04:18:54','<div style=\"margin-top:-50px;\">\r\nThank you, and here’s your free downloadable assessment: <a href=\"http://wefirstbranding.com/wp-content/uploads/2013/12/We-First_Are-You-A-Contagious-Social-Brand.pdf\" target=\"_blank\">Are You a Contagious Social Brand?</a>\r\n\r\n<p align=\"center\"><a href=\"http://wefirstbranding.com/wp-content/uploads/2013/12/We-First_Are-You-A-Contagious-Social-Brand.pdf\" target=\"_blank\"><img src=\"http://wefirstbranding.com/wp-content/uploads/2013/12/download.png\" width=\"146\" height=\"41\"></a></p>\r\n\r\nReady to transform your company into a social business leader with We First? Check out our:\r\n\r\n<ul>\r\n<li><strong>On-demand training:</strong>  Our video-based <a href=\"https://wut89066.infusionsoft.com/app/linkClick/7557/f8d405761fda1c04/1057143/481b43368008ccb0\" target=\"_blank\">8-Step Social Branding Blueprint</a> training program guides you through exactly how to define, frame, and share your brand story. </li> \r\n\r\n<li><strong>Live 2-day training:</strong>  Our annual <a href=\"http://www.wefirstbranding.com/seminar/register/\" target=\"_blank\">We First Branding Summit</a> is a hands-on brand leadership intensive attended by top brands like Toyota, Coke, charity:water, and the UN Foundation.  </li> \r\n\r\n<li>	<strong>On-site workshops & consulting: </strong> Our <a href=\"http://wefirstbranding.com/wp-content/uploads/2013/10/WF_OneSheet_1013_F.pdf\" target=\"_blank\">customized training</a> drives internal culture change and innovation, while our strategic consulting helps complex global companies define, frame and share their brand story.</li> \r\n\r\n</ul>\r\n</div>','Thankyou','','inherit','open','open','','538-revision-3','','','2013-12-17 04:18:54','2013-12-17 04:18:54','',538,'http://wefirstbranding.com/538-revision-3',0,'revision','',0),(542,2,'2013-12-17 18:45:10','2013-12-17 18:45:10','','Contagious Social','','inherit','open','open','','contagious-social','','','2013-12-17 18:45:10','2013-12-17 18:45:10','',491,'http://wefirstbranding.com/wp-content/uploads/2013/12/Contagious-Social.jpg',0,'attachment','image/jpeg',0),(543,2,'2013-12-17 18:49:28','2013-12-17 18:49:28','','Contagious Social','','inherit','open','open','','contagious-social-2','','','2013-12-17 18:49:28','2013-12-17 18:49:28','',491,'http://wefirstbranding.com/wp-content/uploads/2013/12/Contagious-Social1.jpg',0,'attachment','image/jpeg',0),(544,2,'2013-12-17 04:10:41','2013-12-17 04:10:41','<div id=\"opt\">\r\n<form class=\"infusion-form\" action=\"https://wut89066.infusionsoft.com/app/form/process/ba31a898d3cf1126686ab0bbf9f0b3c2\" method=\"POST\" accept-charset=\"UTF-8\"><input type=\"hidden\" name=\"inf_form_xid\" value=\"ba31a898d3cf1126686ab0bbf9f0b3c2\" /> <input type=\"hidden\" name=\"inf_form_name\" value=\"Social Brand Worksheet Optin\" /> <input type=\"hidden\" name=\"infusionsoft_version\" value=\"1.29.8.42\" />\r\n<div class=\"infusion-field\"><label for=\"inf_field_Email\">Email *</label> <input id=\"inf_field_Email\" class=\"infusion-field-input-container input2 input2\" type=\"text\" name=\"inf_field_Email\" style=\"margin:5px 0 15px 0;\" /></div>\r\n<div class=\"infusion-field\"><label for=\"inf_field_FirstName\">First Name *</label> <input id=\"inf_field_FirstName\" class=\"infusion-field-input-container input2\" type=\"text\" name=\"inf_field_FirstName\" style=\"margin:5px 0 15px 0;\"/></div>\r\n<div class=\"infusion-field\"><label for=\"inf_field_LastName\">Last Name *</label> <input id=\"inf_field_LastName\" class=\"infusion-field-input-container input2\" type=\"text\" name=\"inf_field_LastName\" style=\"margin:5px 0 15px 0;\"/></div>\r\n<div class=\"infusion-field\"><label for=\"inf_field_Company\">Company *</label> <input id=\"inf_field_Company\" class=\"infusion-field-input-container input2\" type=\"text\" name=\"inf_field_Company\" style=\"margin:5px 0 15px 0;\"/></div>\r\n<div class=\"infusion-field\"><label for=\"inf_field_JobTitle\">Job Title *</label> <input id=\"inf_field_JobTitle\" class=\"infusion-field-input-container input2\" type=\"text\" name=\"inf_field_JobTitle\" style=\"margin:5px 0 15px 0;\"/></div>\r\n<div class=\"infusion-field\"><label for=\"inf_custom_Role\">Role *</label> <select style=\"margin:5px 0 15px 0;\" id=\"inf_custom_Role\" name=\"inf_custom_Role\"> <option value=\"\">Please select one</option> <option value=\"Executive Team\">Executive Team</option> <option value=\"Marketing\">Marketing</option> <option value=\"PR/Corporate Communications\">PR/Corporate Communications</option> <option value=\"Sustainability\">Sustainability</option> <option value=\"Foundation/CSR\">Foundation/CSR</option> <option value=\"Other\">Other</option> </select></div>\r\n<div class=\"infusion-submit\" align=\"center\"><input type=\"image\" src=\"http://wefirstbranding.com/wp-content/uploads/2013/12/download.png\" width=\"146\" height=\"41\" value=\"Submit\" /></div>\r\n</form>\r\n</div>\r\n\r\n<div id=\"leftcol\">\r\n<p><strong>Free downloadable assessment</strong></p>\r\n\r\n<p>We’re at the center of a new economy, new customer behaviors, and new social technology.  So the question is: A<strong>re you telling your brand story in a way that inspires customers to support and promote your brand?</strong></p>\r\n\r\n<p>This quick branding assessment will help you identify if you’re falling short in critical areas such as:</p>\r\n\r\n<ul>\r\n<li>Understanding your customers and what they care about</li>\r\n<li>Clearing defining your brand’s mission and values</li>\r\n<li>	Building consensus around social media adoption inside your company</li>\r\n<li>	Demonstrating authenticity by co-creating with your community</li>\r\n\r\n</ul>\r\n\r\n\r\n</div>\r\n\r\n<div style=\"clear:both;\"></div>','Are You a Contagious Social Brand?','','inherit','open','open','','491-revision-24','','','2013-12-17 04:10:41','2013-12-17 04:10:41','',491,'http://wefirstbranding.com/491-revision-24',0,'revision','',0),(545,2,'2013-12-17 19:56:36','2013-12-17 19:56:36','<div style=\"margin-top: -50px;\">Thank you, and here’s your free downloadable assessment: <a href=\"http://wefirstbranding.com/wp-content/uploads/2013/12/We-First_Are-You-A-Contagious-Social-Brand.pdf\" target=\"_blank\">Are You a Contagious Social Brand?</a>\n<p align=\"center\"><a href=\"http://wefirstbranding.com/wp-content/uploads/2013/12/We-First_Are-You-A-Contagious-Social-Brand.pdf\" target=\"_blank\"><img src=\"http://wefirstbranding.com/wp-content/uploads/2013/12/download.png\" alt=\"\" width=\"146\" height=\"41\" /></a></p>\n&nbsp;\n\nReady to transform your company into a social business leader with We First? Check out our:\n<ul>\n	<li><strong>On-demand training:</strong> Our video-based <a href=\"http://socialbrandingblueprint.com/corporate/\" target=\"_blank\">8-Step Social Branding Blueprint</a> training program guides you through exactly how to define, frame, and share your brand story.</li>\n	<li><strong>Live 2-day training:</strong> Our annual <a href=\"http://www.wefirstbranding.com/seminar/register/\" target=\"_blank\">We First Branding Summit</a> is a hands-on brand leadership intensive attended by top brands like Toyota, Coke, charity:water, and the UN Foundation.</li>\n	<li><strong>On-site workshops &amp; consulting: </strong> Our <a href=\"http://wefirstbranding.com/wp-content/uploads/2013/10/WF_OneSheet_1013_F.pdf\" target=\"_blank\">customized training</a> drives internal culture change and innovation, while our strategic consulting helps complex global companies define, frame and share their brand story.</li>\n</ul>\n</div>','Thankyou','','inherit','open','open','','538-autosave','','','2013-12-17 19:56:36','2013-12-17 19:56:36','',538,'http://wefirstbranding.com/538-autosave',0,'revision','',0),(546,3,'2013-12-17 04:20:11','2013-12-17 04:20:11','<div style=\"margin-top:-50px;\">\r\nThank you, and here’s your free downloadable assessment: <a href=\"http://wefirstbranding.com/wp-content/uploads/2013/12/We-First_Are-You-A-Contagious-Social-Brand.pdf\" target=\"_blank\">Are You a Contagious Social Brand?</a>\r\n\r\n<p align=\"center\"><a href=\"http://wefirstbranding.com/wp-content/uploads/2013/12/We-First_Are-You-A-Contagious-Social-Brand.pdf\" target=\"_blank\"><img src=\"http://wefirstbranding.com/wp-content/uploads/2013/12/download.png\" width=\"146\" height=\"41\"></a></p>\r\n\r\nReady to transform your company into a social business leader with We First? Check out our:\r\n\r\n<ul>\r\n<li><strong>On-demand training:</strong>  Our video-based <a href=\"https://wut89066.infusionsoft.com/app/linkClick/7557/f8d405761fda1c04/1057143/481b43368008ccb0\" target=\"_blank\">8-Step Social Branding Blueprint</a> training program guides you through exactly how to define, frame, and share your brand story. </li> \r\n\r\n<li><strong>Live 2-day training:</strong>  Our annual <a href=\"http://www.wefirstbranding.com/seminar/register/\" target=\"_blank\">We First Branding Summit</a> is a hands-on brand leadership intensive attended by top brands like Toyota, Coke, charity:water, and the UN Foundation.  </li> \r\n\r\n<li>	<strong>On-site workshops & consulting: </strong> Our <a href=\"http://wefirstbranding.com/wp-content/uploads/2013/10/WF_OneSheet_1013_F.pdf\" target=\"_blank\">customized training</a> drives internal culture change and innovation, while our strategic consulting helps complex global companies define, frame and share their brand story.</li> \r\n\r\n</ul>\r\n</div>','Thankyou','','inherit','open','open','','538-revision-4','','','2013-12-17 04:20:11','2013-12-17 04:20:11','',538,'http://wefirstbranding.com/538-revision-4',0,'revision','',0),(547,2,'2013-12-17 19:30:09','2013-12-17 19:30:09','<div style=\"margin-top:-50px;\">\r\nThank you, and here’s your free downloadable assessment: <a href=\"http://wefirstbranding.com/wp-content/uploads/2013/12/We-First_Are-You-A-Contagious-Social-Brand.pdf\" target=\"_blank\">Are You a Contagious Social Brand?</a>\r\n\r\n<p align=\"center\"><a href=\"http://wefirstbranding.com/wp-content/uploads/2013/12/We-First_Are-You-A-Contagious-Social-Brand.pdf\" target=\"_blank\"><img src=\"http://wefirstbranding.com/wp-content/uploads/2013/12/download.png\" width=\"146\" height=\"41\"></a></p>\r\n\r\nReady to transform your company into a social business leader with We First? Check out our:\r\n\r\n<ul>\r\n<li><strong>On-demand training:</strong>  Our video-based <a href=\"http://socialbrandingblueprint.com/corporate/\" target=\"_blank\">8-Step Social Branding Blueprint</a> training program guides you through exactly how to define, frame, and share your brand story. </li> \r\n\r\n<li><strong>Live 2-day training:</strong>  Our annual <a href=\"http://www.wefirstbranding.com/seminar/register/\" target=\"_blank\">We First Branding Summit</a> is a hands-on brand leadership intensive attended by top brands like Toyota, Coke, charity:water, and the UN Foundation.  </li> \r\n\r\n<li>	<strong>On-site workshops & consulting: </strong> Our <a href=\"http://wefirstbranding.com/wp-content/uploads/2013/10/WF_OneSheet_1013_F.pdf\" target=\"_blank\">customized training</a> drives internal culture change and innovation, while our strategic consulting helps complex global companies define, frame and share their brand story.</li> \r\n\r\n</ul>\r\n</div>','Thankyou','','inherit','open','open','','538-revision-5','','','2013-12-17 19:30:09','2013-12-17 19:30:09','',538,'http://wefirstbranding.com/538-revision-5',0,'revision','',0),(548,2,'2013-12-17 18:52:51','2013-12-17 18:52:51','<div id=\"opt\"><form class=\"infusion-form\" action=\"https://wut89066.infusionsoft.com/app/form/process/ba31a898d3cf1126686ab0bbf9f0b3c2\" method=\"POST\" accept-charset=\"UTF-8\"><input type=\"hidden\" name=\"inf_form_xid\" value=\"ba31a898d3cf1126686ab0bbf9f0b3c2\" /> <input type=\"hidden\" name=\"inf_form_name\" value=\"Social Brand Worksheet Optin\" /> <input type=\"hidden\" name=\"infusionsoft_version\" value=\"1.29.8.42\" />\r\n<div class=\"infusion-field\"><label for=\"inf_field_Email\">Email *</label> <input id=\"inf_field_Email\" class=\"infusion-field-input-container input2 input2\" style=\"margin: 5px 0 15px 0;\" type=\"text\" name=\"inf_field_Email\" /></div>\r\n<div class=\"infusion-field\"><label for=\"inf_field_FirstName\">First Name *</label> <input id=\"inf_field_FirstName\" class=\"infusion-field-input-container input2\" style=\"margin: 5px 0 15px 0;\" type=\"text\" name=\"inf_field_FirstName\" /></div>\r\n<div class=\"infusion-field\"><label for=\"inf_field_LastName\">Last Name *</label> <input id=\"inf_field_LastName\" class=\"infusion-field-input-container input2\" style=\"margin: 5px 0 15px 0;\" type=\"text\" name=\"inf_field_LastName\" /></div>\r\n<div class=\"infusion-field\"><label for=\"inf_field_Company\">Company *</label> <input id=\"inf_field_Company\" class=\"infusion-field-input-container input2\" style=\"margin: 5px 0 15px 0;\" type=\"text\" name=\"inf_field_Company\" /></div>\r\n<div class=\"infusion-field\"><label for=\"inf_field_JobTitle\">Job Title *</label> <input id=\"inf_field_JobTitle\" class=\"infusion-field-input-container input2\" style=\"margin: 5px 0 15px 0;\" type=\"text\" name=\"inf_field_JobTitle\" /></div>\r\n<div class=\"infusion-field\"><label for=\"inf_custom_Role\">Role *</label>\r\n<select id=\"inf_custom_Role\" style=\"margin: 5px 0 15px 0;\" name=\"inf_custom_Role\"> <option value=\"\">Please select one</option> <option value=\"Executive Team\">Executive Team</option> <option value=\"Marketing\">Marketing</option> <option value=\"PR/Corporate Communications\">PR/Corporate Communications</option> <option value=\"Sustainability\">Sustainability</option> <option value=\"Foundation/CSR\">Foundation/CSR</option> <option value=\"Other\">Other</option> </select></div>\r\n<div class=\"infusion-submit\" align=\"center\"><input type=\"image\" value=\"Submit\" src=\"http://wefirstbranding.com/wp-content/uploads/2013/12/download.png\" /></div>\r\n</form></div>\r\n<div id=\"leftcol\">\r\n\r\n<strong>Free downloadable worksheet</strong>\r\n<p style=\"text-align: center;\"></p>\r\n<p style=\"text-align: left;\">We’re at the center of a new economy, new customer behaviors, and new social technology.</p>\r\n<p style=\"text-align: left;\">So the question is: <strong>Are you telling your brand story in a way that inspires customers to support and promote your brand?</strong></p>\r\n<p style=\"text-align: center;\"><a href=\"http://wefirstbranding.com/wp-content/uploads/2013/12/Contagious-Social1.jpg\"><img class=\"wp-image-543 aligncenter\" title=\"Contagious Social\" src=\"http://wefirstbranding.com/wp-content/uploads/2013/12/Contagious-Social1-300x300.jpg\" alt=\"\" width=\"192\" height=\"192\" /></a></p>\r\n<p style=\"text-align: left;\">This quick branding assessment will help you identify if you’re falling short in critical areas such as:</p>\r\n\r\n<ul>\r\n	<li>Understanding your customers and what they care about</li>\r\n	<li>Clearing defining your brand’s mission and values</li>\r\n	<li>Building consensus around social media adoption inside your company</li>\r\n	<li>Demonstrating authenticity by co-creating your marketing with your 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23:28:27','',0,'http://wefirstbranding.com/wp-content/uploads/2014/01/paull-young.png',0,'attachment','image/png',0),(568,2,'2014-01-29 17:59:08','2014-01-29 17:59:08','','WF_OneSheet_011514','','inherit','open','open','','wf_onesheet_011514','','','2014-01-29 17:59:08','2014-01-29 17:59:08','',151,'http://wefirstbranding.com/wp-content/uploads/2011/02/WF_OneSheet_011514.pdf',0,'attachment','application/pdf',0),(569,2,'2013-10-29 01:03:08','2013-10-29 01:03:08','<div class=\"column_left\">\r\n\r\nWe First is the leading social branding firm that provides strategic consulting and training to help companies tell the story of the good work they do in ways that build their business. Our clients include Fortune 500 brands, major Foundations and high growth companies. <a href=\"http://wefirstbranding.com/wp-content/uploads/2013/10/WF_OneSheet_1013_F.pdf\" target=\"_blank\">Download our services overview.</a>\r\n<h2 class=\"page_subheader3\">The Process</h2>\r\nWe First services align a brand’s social purpose and communications to maximize their awareness, profits and positive impact. For measurable impact there must be a clear alignment between a brand’s definition, core values and purpose with their communications and social outreach. It’s this combination that creates brand messaging that is distinctive, memorable and effective in a social marketplace. There are six stages to this process.\r\n<h2 class=\"page_subheader3\">Stage 1: Brand Audit</h2>\r\nThe first stage is an audit of all existing assets, communications, and brand identity elements. We research competitors and the marketplace to provide a gap analysis and to identify new opportunities in a fluid marketplace. The audit covers offline, online and social communications in its assessment of the current perception and performance of the brand.\r\n<h2 class=\"page_subheader3\">Stage 2: Brand Strategy</h2>\r\nStage Two defines the purpose of the company in ways that will be benefit the brand internally with employees, externally in its marketing, and socially across its community. This alignment between a brand’s authentic narrative and its messaging is critical if a brand wants to engage a web-savvy consumer that demands transparency, authenticity and accountability. This also ensures there won’t be a disconnection in the consumer’s mind between what a brand stands for and its social outreach.\r\n<h2 class=\"page_subheader3\">Stage 3: Brand Identity</h2>\r\nStage Three formulates the Brand Identity to ensure that the appearance, experience and expressions of the brand are consistent and appealing to its target audiences and social community. It further ensures that the brand is positioned in such a way as to compel that audience or community to take action, whether it is buying a product, engaging in a conversation or supporting a cause.\r\n\r\n</div>\r\n<div class=\"column_right\">\r\n<h2 class=\"page_subheader3\">Stage 4: Brand Creative</h2>\r\nStage Four involves concepting different ways to build your brand’s social community in ways that build awareness, goodwill, loyalty and profit. The brand and its business objectives will dictate what media are most appropriate. The goal is to put your community to work for you to achieve shared goals, exponentially expand your marketing reach and impact.\r\n<h2 class=\"page_subheader3\">Stage 5: Brand Community</h2>\r\nStage Five is where we build your brand community through social engagement. This includes social media campaigns execution; mobile digital and gaming content rollout; In-house social media training, Search Engine Optimization (SEO); and co-ordination with PR campaigns.\r\n<h2 class=\"page_subheader3\">Stage 6: Brand Maintenance</h2>\r\nStage Six ensures your community keeps growing. We do this on a monthly basis, tracking shifts in brand awareness, consumers sentiment and your brand’s share of voice, integrating emerging technology that captures the imagination of your community and continuing to develop campaigns, content and promotions that promote community growth, engagement and loyalty.\r\n\r\nIn the customer-driven economy, people want to invest in brands that positively change the world, and the most iconic brands of the future will be those that drive the most meaningful social change.\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n<p style=\"text-align: center;\"><a href=\"http://socialbrandingblueprint.com/corporate/\"><img class=\"size-full wp-image-469\" title=\"WF_Banner_TrainingKit_2\" src=\"http://wefirstbranding.com/wp-content/uploads/2013/10/WF_Banner_TrainingKit_2.jpg\" alt=\"\" width=\"427\" height=\"189\" /></a></p>\r\n<p style=\"text-align: center;\"></p>\r\n\r\n</div>','Consulting','','inherit','open','open','','151-revision-10','','','2013-10-29 01:03:08','2013-10-29 01:03:08','',151,'http://wefirstbranding.com/151-revision-10',0,'revision','',0),(572,2,'2014-01-29 17:59:33','2014-01-29 17:59:33','<div class=\"column_left\">\r\n\r\nWe First is the leading social branding firm that provides strategic consulting and training to help companies tell the story of the good work they do in ways that build their business. Our clients include Fortune 500 brands, major Foundations and high growth companies. <a href=\"http://wefirstbranding.com/wp-content/uploads/2011/02/WF_OneSheet_011514.pdf\" target=\"_blank\">Download our services overview</a>.\r\n<h2 class=\"page_subheader3\">The Process</h2>\r\nWe First services align a brand’s social purpose and communications to maximize their awareness, profits and positive impact. For measurable impact there must be a clear alignment between a brand’s definition, core values and purpose with their communications and social outreach. It’s this combination that creates brand messaging that is distinctive, memorable and effective in a social marketplace. There are six stages to this process.\r\n<h2 class=\"page_subheader3\">Stage 1: Brand Audit</h2>\r\nThe first stage is an audit of all existing assets, communications, and brand identity elements. We research competitors and the marketplace to provide a gap analysis and to identify new opportunities in a fluid marketplace. The audit covers offline, online and social communications in its assessment of the current perception and performance of the brand.\r\n<h2 class=\"page_subheader3\">Stage 2: Brand Strategy</h2>\r\nStage Two defines the purpose of the company in ways that will be benefit the brand internally with employees, externally in its marketing, and socially across its community. This alignment between a brand’s authentic narrative and its messaging is critical if a brand wants to engage a web-savvy consumer that demands transparency, authenticity and accountability. This also ensures there won’t be a disconnection in the consumer’s mind between what a brand stands for and its social outreach.\r\n<h2 class=\"page_subheader3\">Stage 3: Brand Identity</h2>\r\nStage Three formulates the Brand Identity to ensure that the appearance, experience and expressions of the brand are consistent and appealing to its target audiences and social community. It further ensures that the brand is positioned in such a way as to compel that audience or community to take action, whether it is buying a product, engaging in a conversation or supporting a cause.\r\n\r\n</div>\r\n<div class=\"column_right\">\r\n<h2 class=\"page_subheader3\">Stage 4: Brand Creative</h2>\r\nStage Four involves concepting different ways to build your brand’s social community in ways that build awareness, goodwill, loyalty and profit. The brand and its business objectives will dictate what media are most appropriate. The goal is to put your community to work for you to achieve shared goals, exponentially expand your marketing reach and impact.\r\n<h2 class=\"page_subheader3\">Stage 5: Brand Community</h2>\r\nStage Five is where we build your brand community through social engagement. This includes social media campaigns execution; mobile digital and gaming content rollout; In-house social media training, Search Engine Optimization (SEO); and co-ordination with PR campaigns.\r\n<h2 class=\"page_subheader3\">Stage 6: Brand Maintenance</h2>\r\nStage Six ensures your community keeps growing. We do this on a monthly basis, tracking shifts in brand awareness, consumers sentiment and your brand’s share of voice, integrating emerging technology that captures the imagination of your community and continuing to develop campaigns, content and promotions that promote community growth, engagement and loyalty.\r\n\r\nIn the customer-driven economy, people want to invest in brands that positively change the world, and the most iconic brands of the future will be those that drive the most meaningful social change.\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n<p style=\"text-align: center;\"><a href=\"http://socialbrandingblueprint.com/corporate/\"><img class=\"size-full wp-image-469\" title=\"WF_Banner_TrainingKit_2\" src=\"http://wefirstbranding.com/wp-content/uploads/2013/10/WF_Banner_TrainingKit_2.jpg\" alt=\"\" width=\"427\" height=\"189\" /></a></p>\r\n<p style=\"text-align: center;\"></p>\r\n\r\n</div>','Consulting','','inherit','open','open','','151-revision-11','','','2014-01-29 17:59:33','2014-01-29 17:59:33','',151,'http://wefirstbranding.com/151-revision-11',0,'revision','',0),(576,4,'2014-09-24 20:54:05','0000-00-00 00:00:00','','Auto Draft','','auto-draft','open','open','','','','','2014-09-24 20:54:05','0000-00-00 00:00:00','',0,'http://wefirstbranding.com/?p=576',0,'post','',0),(575,1,'2014-07-11 17:30:18','2014-07-11 17:30:18','','We First Overview _ Case Studies','','inherit','open','open','','we-first-overview-_-case-studies','','','2014-07-11 17:30:18','2014-07-11 17:30:18','',0,'http://wefirstbranding.com/wp-content/uploads/2014/07/We-First-Overview-_-Case-Studies.pdf',0,'attachment','application/pdf',0);

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INSERT INTO `wp_usermeta` VALUES (1,1,'first_name',''),(2,1,'last_name',''),(3,1,'nickname','admin'),(4,1,'description',''),(5,1,'rich_editing','true'),(6,1,'comment_shortcuts','false'),(7,1,'admin_color','fresh'),(8,1,'use_ssl','0'),(9,1,'aim',''),(10,1,'yim',''),(11,1,'jabber',''),(12,1,'wp_capabilities','a:1:{s:13:\"administrator\";s:1:\"1\";}'),(13,1,'wp_user_level','10'),(14,1,'wp_dashboard_quick_press_last_post_id','574'),(15,1,'wp_user-settings','m5=c&m4=o&m9=c&m1=c&m6=c&m0=c&editor=tinymce&m8=o&m10=c&m3=c&m7=c&m11=c&m2=c'),(16,1,'wp_user-settings-time','1367024967'),(25,1,'dismissed_wp_pointers','wp330_toolbar,wp330_media_uploader,aioseop_menu_211'),(22,1,'managenav-menuscolumnshidden','a:4:{i:0;s:11:\"link-target\";i:1;s:11:\"css-classes\";i:2;s:3:\"xfn\";i:3;s:11:\"description\";}'),(18,1,'closedpostboxes_post','a:0:{}'),(19,1,'metaboxhidden_post','a:1:{i:0;s:7:\"slugdiv\";}'),(20,1,'closedpostboxes_dashboard','a:7:{i:0;s:19:\"dashboard_right_now\";i:1;s:25:\"dashboard_recent_comments\";i:2;s:24:\"dashboard_incoming_links\";i:3;s:17:\"dashboard_plugins\";i:4;s:23:\"dashboard_recent_drafts\";i:5;s:17:\"dashboard_primary\";i:6;s:19:\"dashboard_secondary\";}'),(21,1,'metaboxhidden_dashboard','a:0:{}'),(23,1,'metaboxhidden_nav-menus','a:2:{i:0;s:8:\"add-post\";i:1;s:12:\"add-post_tag\";}'),(26,1,'show_admin_bar_front','true'),(27,2,'first_name',''),(28,2,'last_name',''),(29,2,'nickname','Dana Byerlee'),(30,2,'description',''),(31,2,'rich_editing','true'),(32,2,'comment_shortcuts','false'),(33,2,'admin_color','fresh'),(34,2,'use_ssl','0'),(35,2,'show_admin_bar_front','true'),(36,2,'wp_capabilities','a:1:{s:13:\"administrator\";s:1:\"1\";}'),(37,2,'wp_user_level','10'),(38,2,'dismissed_wp_pointers','wp330_toolbar,wp330_media_uploader,wp330_saving_widgets,aioseop_menu_211'),(39,2,'wp_user-settings','editor=tinymce&imgsize=medium&align=center'),(40,2,'wp_user-settings-time','1391018369'),(41,3,'first_name',''),(42,3,'last_name',''),(43,3,'nickname','Terri'),(44,3,'description',''),(45,3,'rich_editing','true'),(46,3,'comment_shortcuts','false'),(47,3,'admin_color','fresh'),(48,3,'use_ssl','0'),(49,3,'show_admin_bar_front','true'),(50,3,'wp_capabilities','a:1:{s:13:\"administrator\";s:1:\"1\";}'),(51,3,'wp_user_level','10'),(52,3,'dismissed_wp_pointers','wp330_toolbar,wp330_media_uploader,wp330_saving_widgets'),(53,2,'wp_dashboard_quick_press_last_post_id','573'),(54,2,'managenav-menuscolumnshidden','a:4:{i:0;s:11:\"link-target\";i:1;s:11:\"css-classes\";i:2;s:3:\"xfn\";i:3;s:11:\"description\";}'),(55,2,'metaboxhidden_nav-menus','a:2:{i:0;s:8:\"add-post\";i:1;s:12:\"add-post_tag\";}'),(56,3,'wp_user-settings','editor=html'),(57,3,'wp_user-settings-time','1367378161'),(58,3,'wp_dashboard_quick_press_last_post_id','493'),(59,2,'closedpostboxes_dashboard','a:0:{}'),(60,2,'metaboxhidden_dashboard','a:6:{i:0;s:25:\"dashboard_recent_comments\";i:1;s:17:\"dashboard_plugins\";i:2;s:23:\"dashboard_recent_drafts\";i:3;s:17:\"dashboard_primary\";i:4;s:19:\"dashboard_secondary\";i:5;s:24:\"dashboard_incoming_links\";}'),(61,2,'meta-box-order_dashboard','a:4:{s:6:\"normal\";s:63:\"dashboard_right_now,dashboard_recent_comments,dashboard_plugins\";s:4:\"side\";s:108:\"dashboard_quick_press,dashboard_recent_drafts,dashboard_primary,dashboard_secondary,dashboard_incoming_links\";s:7:\"column3\";s:0:\"\";s:7:\"column4\";s:0:\"\";}'),(62,2,'screen_layout_dashboard','2'),(63,4,'first_name',''),(64,4,'last_name',''),(65,4,'nickname','ContentHarmony1'),(66,4,'description',''),(67,4,'rich_editing','true'),(68,4,'comment_shortcuts','false'),(69,4,'admin_color','fresh'),(70,4,'use_ssl','0'),(71,4,'show_admin_bar_front','true'),(72,4,'wp_capabilities','a:1:{s:13:\"administrator\";s:1:\"1\";}'),(73,4,'wp_user_level','10'),(74,4,'dismissed_wp_pointers','wp330_toolbar,wp330_media_uploader,wp330_saving_widgets,aioseop_menu_211'),(75,4,'wp_dashboard_quick_press_last_post_id','576');

--
-- Table structure for table `wp_users`
--

CREATE TABLE `wp_users` (
  `ID` bigint(20) unsigned NOT NULL AUTO_INCREMENT,
  `user_login` varchar(60) NOT NULL DEFAULT '',
  `user_pass` varchar(64) NOT NULL DEFAULT '',
  `user_nicename` varchar(50) NOT NULL DEFAULT '',
  `user_email` varchar(100) NOT NULL DEFAULT '',
  `user_url` varchar(100) NOT NULL DEFAULT '',
  `user_registered` datetime NOT NULL DEFAULT '0000-00-00 00:00:00',
  `user_activation_key` varchar(60) NOT NULL DEFAULT '',
  `user_status` int(11) NOT NULL DEFAULT '0',
  `display_name` varchar(250) NOT NULL DEFAULT '',
  PRIMARY KEY (`ID`),
  KEY `user_login_key` (`user_login`),
  KEY `user_nicename` (`user_nicename`)
) ENGINE=MyISAM AUTO_INCREMENT=5 DEFAULT CHARSET=utf8;

--
-- Dumping data for table `wp_users`
--

INSERT INTO `wp_users` VALUES (1,'admin','$P$BY3ybx.PD6VNW3pjviJxP7U47K.cWg/','admin','martin@bais2.com','','2010-11-30 22:25:28','8Gy9aDse9LwCNqceFspP',0,'admin'),(2,'Dana Byerlee','$P$BXauUjsKJyz5yhktK.aoyWt/.i49HR.','dana-byerlee','dana@wefirstbranding.com','','2013-04-29 18:18:47','',0,'Dana Byerlee'),(3,'Terri','$P$BViZJeGE0.JkGC5dVTzFOf2xp2nVA0/','terri','terri.romine@fusiononlinemarketingagency.com','','2013-04-29 18:40:43','',0,'Terri'),(4,'ContentHarmony1','$P$B4nCV3Ig1PkbzxyNjZsuCIaaJFvPgB/','contentharmony1','kane@contentharmony.com','','2014-07-29 20:31:44','',0,'ContentHarmony1');


