As GOOD magazine reported yesterday, Alex Bogusky and John Bielenberg, have launched a new social entrepreneurship platform called COMMON that is part incubator and part creative community that enables collaboration to find better solutions to pressing social problems. Bogusky, who transformed <a href="http://www.cpbgroup.com/#/" target="_blank">Crispin, Porter, Bogusky</a> into a creative powerhouse, Rob Schuham, former head of the marketing agency <a href="http://www.action-marketing-group.com/" target="_blank">AMG</a> and think tank <a href="http://undercurrent.com/" target="_blank">Undercurrent</a>, and Bielenberg who led the global design collective <a href="http://www.projectmlab.com/" target="_blank">Project M</a>, share the goal of creating companies whose concepts, execution and core values better serve the interests of more people and promote wider prosperity.

Their first initiative is  the <a href="http://www.bicyclelaboratory.org/index.php?/alabamboo/" target="_blank">Alabamboo</a><a href="http://www.bicyclelaboratory.org/index.php?/alabamboo/" target="_blank"> Bike Lab</a> project started by Project M as Common Cycles designed to create affordable transportation and employment opportunities but the intention is to expand the COMMON brand across multiple product categories and industriethrough the inspiration and ingenuity of a community of entrepreneurs.

Whether its the launch of the <a href="http://www.good.is/post/alex-bogusky-john-bielenberg-team-up-to-solve-social-problems-and-make-bamboo-bikes/" target="_blank">COMMON brand</a>, crowd-funded and purposeful ad platforms such as <a href="http://simonmainwaring.com/optimism/using-social-media-to-mobilize-millenials/" target="_blank">Loudsauce</a>, or technological and entrepreneurial support groups like <a href="http://simonmainwaring.com/optimism/using-social-media-to-mobilize-millenials/" target="_blank">Pando</a><a href="http://simonmainwaring.com/optimism/using-social-media-to-mobilize-millenials/" target="_blank"> Projects</a>, each is a new expression of the desire for a new relationship between brands and consumers, and new way of practicing business and a desire for sustainable capitalism.

Each is an expression of We First capitalism that recognizes that we are all part of a mutually dependent globally community whose best interests are served by also serving the needs of others. It is only through such an expanded definition of self-interest that we can remake our world, redress the damage done in the past and hope to leave a better world for the next generation.

Do you believe that business can evolve to better serve the interests of others? Or must it be a restart if we hope to build a better future?