(155,1,'2011-02-10 19:02:03','2011-02-10 19:02:03','<h2 class=\"page_subheader2\">Selected 2012 Engagements</h2>\r\n<strong>Gira-Nextel Congress</strong>\r\nTopic: \'How SME\'s Use Social Media To Build Their Business\'\r\nMonterray, Mexico, July 2012\r\n\r\n<strong>Transformational Leadership Council</strong>\r\nKeynote: \'How Purpose Builds your Business and Social Impact\'\r\nWhistler, July 2012\r\n\r\n<strong>Global Impact Institute</strong>\r\nInaugural Meeting Participation\r\nLondon, July 2012\r\n\r\n<strong>Coca-Cola Sustainability Meeting</strong>\r\nTopic: \'How to use Social Media to drive Sustainability \'\r\nAtlanta, July 2012\r\n\r\n<strong>Gira-Nextel Congress</strong>\r\nTopic: \'How SME\'s Use Social Media To Build Their Business\'\r\nTijuana, Mexico, June 2012\r\n\r\n<strong>Gira-Nextel Congress</strong>\r\nTopic: \'How SME\'s Use Social Media To Build Their Business\'\r\nLeon, Mexico, June 2012\r\n\r\n<strong>Arthur Page Society</strong>\r\nTopic: \'How Brands Build Reputation Using Social Media \'\r\nWashington DC, June 2012\r\n\r\n<strong>Sustainable Brand \'12</strong>\r\nKeynote: \'Sustainable Capitalism\'\r\nSan Diego, June 2012\r\n\r\n<strong>Cause Marketing Forum</strong>\r\nCause Marketing Pitch Off\r\nChicago, June 2012\r\n\r\n<strong>First Data, \'Beyond the Transaction,\' Conference</strong>\r\nPanel: \"Building Trust through the Purposeful Brand\"\r\nNew Orleans, May 2012\r\n\r\n<strong>We Discover Stories Conference</strong>\r\nPanel: \"Innovation in Los Angeles\"\r\nSioux Falls, April 2012\r\n\r\n<strong>U.S. State Department/USC \'Experience America\' Ambassadors Breakfast</strong>\r\nPanel: \"Innovation in Los Angeles\"\r\nLos Angeles, March 2012\r\n\r\n<strong>Ferrazzi Greenlight \'Social Capitalist\' Interview</strong>\r\nWebinar Keynote: \"Using Social Media to build Employee and Customer Loyalty\"\r\nLos Angeles, February 2012\r\n\r\n<strong>USC Annenberg School of Communication Public Diplomacy Forum</strong>\r\nKeynote: \"Social media, Multinational Corporations and Global Public Diplomacy\r\nLos Angeles, February 2012\r\n\r\n<strong>We First Social Branding Seminar</strong>\r\nTwo Day Training Workshop\r\nLos Angeles, February 2012\r\n\r\n<strong>Bo Eason Personal Story Event</strong>\r\nKeynote: \'Using Social Media to Build your Personal Brand\"\r\nLos Anegles, January, 2012\r\n\r\n<strong>San Diego Ad Club/Common Event</strong>\r\n<strong> </strong>Keynote: \'The Future of Social Branding\"\r\nSan Diego, January, 2012\r\n<h2>Selected 2011 Engagements</h2>\r\n<strong>Australia Consulate, \"G\'Day Australia\" Event</strong>\r\nTopic: \'The Socially Connected Brand\"\r\nLos Angeles, December, 2011\r\n\r\n<strong>Bill &amp; Melinda Gates Foundation</strong>\r\nTopic: \'Using Social Media to Scale Community Engagement\"\r\nSeattle, December, 2011\r\n\r\n<strong>Sustainable Brands Annual Advisory Board Meeting</strong>\r\nKeynote: \'Building Sustainability through Social Media\"\r\nTexas, November, 2011\r\n\r\n<strong>Coca-Cola CMO Summit</strong>\r\nPanel: \'Building a Community Brand\'\r\nLos Angeles, October 2011\r\n\r\n<strong>SOCAP International Annual Conference</strong>\r\nKeynote: \'Social Media and Real-time Customer Care\'\r\nFlorida, October 2011\r\n\r\n<strong>WOMMA Annual Conference</strong>\r\nKeynote: \'Social Media and Word of Mouth Advertising\'\r\nLas Vegas, October 2011\r\n\r\n<strong>Google</strong>\r\nAuthors Series\r\nPalo Alto, October 2011\r\n\r\n<strong>Brand Manage Camp</strong>\r\nTopic: \'Social Branding\'\r\nLas Vegas, October 2011\r\n\r\n<strong>Bo Eason Personal Story Event</strong>\r\nTopic: \'Personal Branding\'\r\nLos Angeles, September 2011\r\n\r\n<strong>Entrepreneurs Organization</strong>\r\nTopic: \'Social Branding\'\r\nSanta Barbara, September 2011\r\n\r\n<strong>Legal Marketing Association Conference</strong>\r\nTopic: \'Law, Lawyers and Social Media\'\r\nLos Angeles, September 2011\r\n\r\n<strong>Social Media Week</strong>\r\nPanel: \'Social Media and Social Business\'\r\nLos Angeles, September 2011\r\n\r\n<strong>GSMI Social Media Strategies Summit</strong>\r\nPanel: \'Social Strategies for Social Change\'\r\nBoston, September 2011\r\n\r\n<strong>Mashable Social Good\r\n</strong>Topic: \'Building a Private Sector Pillar of Social Change\'\r\nNew York, September 2011\r\n\r\n<strong>Images and Voices of Hope World Summit</strong>\r\nTopic: \'Social Media on the Global Stage\'\r\nNew York, September 2011\r\n\r\n<strong>Kanter Retail Conference</strong>\r\nKeynote: Social Media and Customer Sales\'\r\nChicago, September 2011\r\n\r\n<strong>Bill &amp; Melinda Gates Foundation</strong>\r\nTopic: \'Scaling Social Change through the Private Sector\'\r\nSeattle, September 2011\r\n\r\n<strong>Plywood People</strong>\r\nKeynote: \'Social Innovation\'\r\nAtlanta, August 2011\r\n\r\n<strong>National Speakers Association</strong>\r\nKeynote: \'How to build a personal brand in the social business marketplace\'\r\nAnaheim, August 2011\r\n\r\n<strong>Royal Society of Arts</strong>\r\nKeynote: \'From Me First to We First Capitalism\'\r\nLondon, July 2011\r\n\r\n<strong>Utenti Pubblicita Associati (UPA)</strong>\r\nKeynote: \"The Power of Language in the Social Business Marketplace\'\r\nMilan, July 2011\r\n\r\n<strong>313Digital &amp; Detroit Social Media Club</strong>\r\nKeynote: \'How Social Media Drives Profit and Positive Impact.\'\r\nDetroit, June 2011\r\n\r\n<strong>General Motors</strong>\r\nTopic: \"Social branding for social good\"\r\nDetroit, June 2011\r\n\r\n<strong>Cannes International Advertising Festival</strong>\r\nPanel: \'Good Work: How brands have positive impact\'\r\nCannes, June 2011\r\n\r\n<strong>Media Entertainment Technology Alliance</strong>\r\nKeynote: \'How Brands and Consumers Use Social Media to Build a Better World\"\r\nLos Angeles, June 2011\r\n\r\n<strong>MUJI Social Summit</strong>\r\nPanel: \"The Art of the Socially Responsible Brand\"\r\nNew York, June 2011\r\n\r\n<strong>Brown Shoe</strong>\r\nTopic: \' How Retail Brands use Social Media for Profit and Positive Impact\'\r\nNew York, June 2011\r\n\r\n<strong>TEDxSF</strong>\r\nTopic: \"ALIVE! Maximum Living as a Human\"\r\nSan Francisco, June 2011\r\n\r\n<strong>Social Media Marketing Machines</strong>\r\nTopic: How to put Social Media to Work for your Brand\r\nSan Diego, June 2011\r\n\r\n<strong>SANGV</strong>\r\nPanel: \"Adding Zeros: Scale via Social Media and Mobile\"\r\nHollywood, Los Angeles\r\n\r\n<strong>Conscious Business Network</strong>\r\nTopic: \"Building a Conscious Business Brand\"\r\nChicago, May 2011\r\n\r\n<strong>Brown Shoe Management Retreat</strong>\r\nKeynote: \"Using Social Media to Build your Brand Community and Profits\"\r\nMartha\'s Vineyard, New York\r\n\r\n<strong>Patagonia HQ</strong>\r\nTopic: \"Building a New Brand and Consumer Partnership\"\r\nVentura, May 2011\r\n\r\n<strong><strong>Founder\'s Institute</strong></strong><strong> </strong>\r\nTopic: \"How to Define your Brand for the Social Business Marketplace\"\r\nLos Angeles, May 2011\r\n\r\n<strong>UCLA Social Media Meetup</strong>\r\nTopic: \"Creating a Third Pillar of Social Change\"\r\nLos Angeles, May 2011\r\n\r\n<strong>\"Brands Gone Social\" Event</strong>\r\nPanel Moderator\r\nLos Angeles, May 2011\r\n\r\n<strong>USC Annenberg School of Communication and Journalism</strong>\r\nTopic: \"Ethics, Social Responsibility &amp; Social Media?\r\nLos Angeles, May 2011\r\n\r\n<strong>Gen Next Forum</strong>\r\nTopic: \"How social technology can scale social change.\"\r\nLos Angeles, April 2011\r\n\r\n<strong>SXSW</strong>\r\nBook Reading: \" How social media can remake capitalism and build a better world.\"\r\nAustin, Texas, April 2011\r\n\r\n<strong>Los Angeles Founder\'s Institute</strong>\r\nTopic: Brand Self-Definition in a shifting marketplace.\"\r\nLos Angeles, March 2011\r\n\r\n<strong>3rd Annual Gravity Summit</strong>\r\nOpening Keynote, Los Angeles, February, 2011,\r\nLos Angeles, March 2011\r\n\r\n<strong>Media Entertainment Technology Alliance Forum</strong>\r\nPanel: “Is Social media making the world more unstable?”\r\nLos Angeles, February 2011\r\n<h2 class=\"page_subheader2\">Selected 2010 Engagements</h2>\r\n<strong>Cool Gravity Summit, UCLA</strong>\r\nKeynote: ‘How brands and consumers use social media to build profit and a better world.’ San Diego, 2010\r\n\r\n<strong>Think Social, The Paley Center for Media</strong>\r\nTopic: ‘Social and Mobile Technologies For Positive Change.’ Los Angeles, October 2010\r\n\r\n<strong>Images and Voices of Hope World Summit</strong>\r\nKeynote: ‘Media as an Agent of Social Change.’ New York, September 2010\r\n\r\n<strong>National Collegiate Scouting Association Annual Conference</strong>\r\nKeynote: ‘How to Use Social Media to Build Brand Communities.’ Chicago, July 2010\r\n\r\n<strong>Cannes International Advertising Festival</strong>\r\nKeynote: ‘New Media: Make or break lessons in today\'s most powerful instrument of change.’ France, June 2010\r\n\r\n<strong>Public Forum on Cultural Diplomacy</strong>\r\nTopic: ‘How Cultural Diplomacy Can Bridge the U. S. &amp; the Middle East.’ Los Angeles, May 2010\r\n\r\n<strong>#140 Conference Meet-up</strong>\r\nTopic: \'Timeless Truths for the Real-Time Web.\' Los Angeles, May 2010\r\n\r\n<strong>YPO/EO/NFLPA Conference</strong>\r\nKeynote: \'Building Profitable Brand Communities through Social Media.\' Chicago, May 2010\r\n\r\n<strong>Gucci Group Global Conference</strong>\r\nKeynote: \'Embracing Uncertainty.\' Miami, April 2010\r\n\r\n<strong>ConnectNow Conference</strong>\r\nTopic: \'How Non-Profits Think and Grow Like For-Profits.\' Sydney, April 2010\r\n\r\n<strong>Founder\'s Institute</strong>\r\nKeynote: \'Naming and Branding.\' Los Angeles, March 2010\r\n\r\n<strong>University of Oregon New Media Summit</strong>\r\nTopic: \'You and the Future of Advertising.\' Oregon, February 2010\r\n\r\n<strong>Media Entertainment Technology Alliance (METal International)</strong>\r\nKeynote: \'Building a Brand Through Social Media.’ Los Angeles, January 2010','Engagements ','','publish','open','open','','engagements','','','2012-07-20 21:50:58','2012-07-20 21:50:58','',0,'http://wefirstbranding.com',0,'page','',0),(156,1,'2011-02-10 19:01:38','2011-02-10 19:01:38','','Engagements ','','inherit','open','open','','155-revision','','','2011-02-10 19:01:38','2011-02-10 19:01:38','',155,'http://wefirstbranding.com/155-revision',0,'revision','',0),(200,1,'2011-02-25 19:52:24','2011-02-25 19:52:24','<h2 class=\"page_subheader2\">Upcoming</h2>\r\n<strong>General Mills ‘Masters of Digital’ Series</strong>\r\nKeynote: “How to shift your thinking to maximize your digital investment.” Minnesota, June, 2011\r\n\r\n<strong>SXSW</strong>\r\nBook Reading: \" How social media can remake capitalism and build a better world.\" Austin, Texas\r\n\r\n<strong>Los Angeles Founder\'s Institute</strong>\r\nTopic: Brand Self-Definition in a shifting marketplace.\" Los Angeles\r\n\r\n<strong>3rd Annual Gravity Summit</strong>\r\nOpening Keynote, Los Angeles, February, 2011\r\n\r\n<strong>Media Entertainment Technology Alliance Forum</strong>\r\nPanel: “Is Social media making the world more unstable?”  Los Angeles, February, 2011\r\n<h2 class=\"page_subheader2\">Selected 2010 Engagements</h2>\r\n<strong>Cool Gravity Summit, UCLA</strong>\r\nKeynote: ‘How brands and consumers use social media to build profit and a better world.’ San Diego, November 2010\r\n\r\n<strong>Think Social, The Paley Center for Media</strong>\r\nTopic: ‘Social and Mobile Technologies For Positive Change.’ Los Angeles, October 2010\r\n\r\n<strong>Images and Voices of Hope World Summit</strong>\r\nKeynote: ‘Media as an Agent of Social Change.’ New York, September 2010\r\n\r\n<strong>National Collegiate Scouting Association Annual Conference</strong>\r\nKeynote: ‘How to Use Social Media to Build Brand Communities.’ Chicago, July 2010\r\n\r\n<strong>Cannes International Advertising Festival</strong>\r\nKeynote: ‘New Media: Make or break lessons in today\'s most powerful instrument of change.’ France, June 2010\r\n\r\n<strong>Public Forum on Cultural Diplomacy</strong>\r\nTopic: ‘How Cultural Diplomacy Can Bridge the U. S. &amp; the Middle East.’ Los Angeles, May 2010\r\n\r\n<strong>#140 Conference Meet-up</strong>\r\nTopic: \'Timeless Truths for the Real-Time Web.\' Los Angeles, May 2010\r\n\r\n<strong>YPO/EO/NFLPA Conference</strong>\r\nKeynote: \'Building Profitable Brand Communities through Social Media.\' Chicago, May 2010\r\n\r\n<strong>Gucci Group Global Conference</strong>\r\nKeynote: \'Embracing Uncertainty.\' Miami, April 2010\r\n\r\n<strong>ConnectNow Conference</strong>\r\nTopic: \'How Non-Profits Think and Grow Like For-Profits.\' Sydney, April 2010\r\n\r\n<strong>Founder\'s Institute</strong>\r\nKeynote: \'Naming and Branding.\' Los Angeles, March 2010\r\n\r\n<strong>University of Oregon New Media Summit</strong>\r\nTopic: \'You and the Future of Advertising.\' Oregon, February 2010\r\n\r\n<strong>Media Entertainment Technology Alliance (METal International)</strong>\r\nKeynote: \'Building a Brand Through Social Media.’ Los Angeles, January 2010','Engagements ','','inherit','open','open','','155-revision-3','','','2011-02-25 19:52:24','2011-02-25 19:52:24','',155,'http://wefirstbranding.com/155-revision-3',0,'revision','',0),(199,1,'2011-03-14 14:07:34','2011-03-14 14:07:34','<h2 class=\"subheader_2\" style=\"padding-bottom: 5px;\">Speaker Images:</h2>\nDownload high-resolution images of Simon Mainwaring.\n<img style=\"float: left; padding-right: 10px;\" src=\"/wp-content/themes/wefirst/images/jpg-icon.png\" alt=\"Download high resolution images of Simon Mainwaring\" /><a style=\"line-height: 35px;\" href=\"/wp-content/themes/wefirst/assets/simon-mainwaring-speaking-images.zip\">Click here to download.</a>\n<h2 class=\"subheader_2\" style=\"padding-bottom: 5px;\">Speakers Brochure:</h2>\nSimon Mainwaring is a consultant to Fortune 500 companies, government agencies, non-profits and start-ups and has addressed audiences around the world.\n<img style=\"float: left; padding-right: 10px;\" src=\"/wp-content/themes/wefirst/images/pdf-icon.png\" alt=\"Download high resolution images of Simon Mainwaring\" /><a style=\"line-height: 35px;\" href=\"/wp-content/themes/wefirst/assets/simon-mainwaring-speakers-brochure.zip\">Click here to download.</a>\n<h2 class=\"subheader_2\" style=\"padding-bottom: 5px;\">Book Images:</h2>\nPromote your next event with images of Simon Mainwaring’s new book: We First: How brands and consumers use social media to build a better world.\n<img style=\"float: left; padding-right: 10px;\" src=\"/wp-content/themes/wefirst/images/jpg-icon.png\" alt=\"Download high resolution images of Simon Mainwaring\" /><a style=\"line-height: 35px;\" href=\"/wp-content/themes/wefirst/assets/we-first-book-cover.zip\">Click here to download.</a>\n<h2 class=\"subheader_2\" style=\"padding-bottom: 5px;\">We First Logo:</h2>\nPromote your next event with images of the We first logo.\n<img style=\"float: left; padding-right: 10px;\" src=\"/wp-content/themes/wefirst/images/jpg-icon.png\" alt=\"Download high resolution images of Simon Mainwaring\" /><a style=\"line-height: 35px;\" href=\"/wp-content/themes/wefirst/assets/we-first-logo.zip\">Click here to download.</a>','Resources','','inherit','open','open','','178-autosave','','','2011-03-14 14:07:34','2011-03-14 14:07:34','',178,'http://wefirstbranding.com/178-autosave',0,'revision','',0),(161,1,'2011-01-20 15:40:17','2011-01-20 15:40:17','<h2 class=\"page_subheader2\">Upcoming</h2>\r\n<strong>General Mills ‘Masters of Digital’ Series</strong>\r\nKeynote: “How to shift your thinking to maximize your digital investment.” Minnesota, June, 2011\r\n\r\n<strong>3rd Annual Gravity Summit</strong>\r\nOpening Keynote, Los Angeles, February, 2011\r\n<h2 class=\"page_subheader2\">Selected 2010 Engagements</h2>\r\n<strong>Cool Gravity Summit, UCLA</strong>\r\nKeynote: ‘How brands and consumers use social media to build profit and a better world.’ San Diego, November 2010\r\n\r\n<strong>Think Social, The Paley Center for Media</strong>\r\nTopic: ‘Social and Mobile Technologies For Positive Change.’ Los Angeles, October 2010\r\n\r\n<strong>Images and Voices of Hope World Summit</strong>\r\nKeynote: ‘Media as an Agent of Social Change.’ New York, September 2010\r\n\r\n<strong>National Collegiate Scouting Association Annual Conference</strong>\r\nKeynote: ‘How to Use Social Media to Build Brand Communities.’ Chicago, July 2010\r\n\r\n<strong>Cannes International Advertising Festival</strong>\r\nKeynote: ‘New Media: Make or break lessons in today\'s most powerful instrument of change.’ France, June 2010\r\n\r\n<strong>Public Forum on Cultural Diplomacy</strong>\r\nTopic: ‘How Cultural Diplomacy Can Bridge the U. S. &amp; the Middle East.’ Los Angeles, May 2010\r\n\r\n<strong>#140 Conference Meet-up</strong>\r\nTopic: \'Timeless Truths for the Real-Time Web.\' Los Angeles, May 2010\r\n\r\n<strong>YPO/EO/NFLPA Conference</strong>\r\nKeynote: \'Building Profitable Brand Communities through Social Media.\' Chicago, May 2010\r\n\r\n<strong>Gucci Group Global Conference</strong>\r\nKeynote: \'Embracing Uncertainty.\' Miami, April 2010\r\n\r\n<strong>ConnectNow Conference</strong>\r\nTopic: \'How Non-Profits Think and Grow Like For-Profits.\' Sydney, April 2010\r\n\r\n<strong>Founder\'s Institute</strong>\r\nKeynote: \'Naming and Branding.\' Los Angeles, March 2010\r\n\r\n<strong>University of Oregon New Media Summit</strong>\r\nTopic: \'You and the Future of Advertising.\' Oregon, February 2010\r\n\r\n<strong>Media Entertainment Technology Alliance (METal International)</strong>\r\nKeynote: \'Building a Brand Through Social Media.’ Los Angeles, January 2010','Events','','inherit','open','open','','36-revision-8','','','2011-01-20 15:40:17','2011-01-20 15:40:17','',36,'http://wefirstbranding.com/36-revision-8',0,'revision','',0),(168,1,'2011-02-10 19:05:30','2011-02-10 19:05:30','<iframe src=\"//www.youtube.com/embed/ZeD8fDGpqo8?list=UU9n2qhiLl_dXwOsmt7S_-Dg\" frameborder=\"0\" width=\"560\" height=\"315\"></iframe>\r\n\r\nWe First is a way of looking at the world.\r\n\r\nIt asserts that we now live in an intimately connected, mutually dependent, global community.\r\n\r\nIt recognizes that selfish Me First thinking hurts business, people we care about, millions of strangers and the planet.\r\n\r\nIt embraces the seismic impact of digital and social technology that is transforming our professional and personal lives.\r\n\r\nIt accepts the challenge of millions of consumers who want brands to be a force for change in return for their loyalty, goodwill and purchases.\r\n\r\nIt believes that this unprecedented collision of global needs and personal wants, of human emotion and social technology, of powerful brands and newly empowered consumers has the potential to transform our world.\r\n\r\nWe First, the company, partners with brands that recognize that their best interests are served by also helping others.\r\n\r\nIt provides them with the most effective strategies, creativity and technology to build their brand communities, profits and positive impact.\r\n\r\nBy working at the intersection of social technology and social change we can achieve our highest business goals and build a better world.\r\n<h2>Ten Core Beliefs</h2>\r\n<ul>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px; padding-top: 5px;\" src=\"/wp-content/uploads/2011/01/contract-1.png\" alt=\"We First Contract\" />An inter-dependent, global community requires an expanded definition of self-interest.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px; padding-top: 5px;\" src=\"/wp-content/uploads/2011/01/contract-2.png\" alt=\"We First Contract\" />The future of profit is purpose.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px; padding-top: 5px;\" src=\"/wp-content/uploads/2011/01/contract-3.png\" alt=\"We First Contract\" />Technology is teaching us to be human again.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px; padding-top: 5px;\" src=\"/wp-content/uploads/2011/01/contract-4.png\" alt=\"We First Contract\" />Consumers want a better world, not just better widgets.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px; padding-top: 5px;\" src=\"/wp-content/uploads/2011/01/contract-5.png\" alt=\"We First Contract\" />Brands must become architects of community.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px; padding-top: 5px;\" src=\"/wp-content/uploads/2011/01/contract-6.png\" alt=\"We First Contract\" />Brands must become day traders in social emotion.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px; padding-top: 5px;\" src=\"/wp-content/uploads/2011/01/contract-7.png\" alt=\"We First Contract\" />The evolution of revolution is contribution.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px; padding-top: 5px;\" src=\"/wp-content/uploads/2011/01/contract-8.png\" alt=\"We First Contract\" />We cannot separate living and giving if we hope to build a better world.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px; padding-top: 5px;\" src=\"/wp-content/uploads/2011/01/contract-9.png\" alt=\"We First Contract\" />Life’s necessities must generate the necessities for life.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding-right: 8px; padding-top: 5px;\" src=\"/wp-content/uploads/2011/01/contract-10.png\" alt=\"We First Contract\" />Prosperity is not the wealth of a few but the well-being of many.</li>\r\n</ul>\r\nCheck out our latest infographic below with some cold hard facts that make it clear the future of profit is purpose, and the most iconic brands of the future will be those that drive the most meaningful social change.\r\n\r\n<a href=\"http://simonmainwaring.com/wp-content/uploads/2013/07/WeFirst_Infographic_code_50.png\"><img class=\"alignleft  wp-image-9326\" title=\"We First The Rise of Purpose-Driven Social Brands\" src=\"http://simonmainwaring.com/wp-content/uploads/2013/07/WeFirst_Infographic_code_50.png\" alt=\"We First The Rise of Purpose-Driven Social Brands\" width=\"700\" height=\"3074\" /></a>','Manifesto','','publish','open','open','','manifesto','','','2013-10-08 19:26:54','2013-10-08 19:26:54','',0,'http://wefirstbranding.com',0,'page','',0),(169,1,'2011-02-10 19:05:25','2011-02-10 19:05:25','','Manifesto','','inherit','open','open','','168-revision','','','2011-02-10 19:05:25','2011-02-10 19:05:25','',168,'http://wefirstbranding.com/168-revision',0,'revision','',0),(174,1,'2011-02-10 19:06:40','2011-02-10 19:06:40','<p><img src=\"/wp-content/themes/wefirst/images/blog_pic01.jpg\" alt=\"Pic\" class=\"rightpicture\" />Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam non arcu leo, a adipiscing nisl. Vestibulum suscipit condim arcu vitae mattis. Duis accumsan congue odio. Donec venenatis, augue at adipiscing scelerisque, enim nibh pellentesque dui, non adipiscing nibh purus semper felis. Proin a pellentesque nibh. Cras fringilla dignissim pretium. Praesent vel nisi nisl. Curabitur nunc sapien, dignissim quis iaculis vitae, tincidunt.</p>\r\n		<p>Donec at nulla vitae tellus ultricies lobortis. In hac habitasse platea dictumst. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Vestibulum sit amet pulvinar metus. Phasellus interdum pellentesque quam at feugiat. Suspendisse eu dolor libero, ac ornare lectus. Phasellus ante quam, porta vel facilisis ut, venenatis ut massa. Pellentesque ac ipsum ut ligula porttitor rutrum sed adipiscing orci.</p> \r\n		<p>Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam non arcu leo, a adipiscing nisl. Vestibulum suscipit condim arcu vitae mattis. Duis accumsan congue odio. Donec venenatis, augue at adipiscing scelerisque, enim nibh pellentesque dui, non adipiscing nibh purus semper felis. Proin a pellentesque nibh. Cras fringilla dignissim pretium. Praesent vel nisi nisl. Curabitur nunc sapien, dignissim quis iaculis vitae, tincidunt sed erat. Nam a tortor eros. In ut sapien nec elit.</p>\r\n		<p>Donec at nulla vitae tellus ultricies lobortis. In hac habitasse platea dictumst. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Vestibulum sit amet pulvinar metus. Phasellus interdum pellentesque quam at feugiat. Suspendisse eu dolor libero, ac ornare lectus. Phasellus ante quam, porta vel facilisis ut, venenatis ut massa. Pellentesque ac ipsum ut ligula porttitor rutrum sed adipiscing orci.</p> \r\n		<p>Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam non arcu leo, a adipiscing nisl. Vestibulum suscipit condim arcu vitae mattis. Duis accumsan congue odio. Donec venenatis, augue at adipiscing scelerisque, enim nibh pellentesque dui, non adipiscing nibh purus semper felis. Proin a pellentesque nibh. Cras fringilla dignissim pretium. Praesent vel nisi nisl. Curabitur nunc sapien, dignissim quis iaculis vitae, tincidunt sed erat. Nam a tortor eros. In ut sapien nec elit.</p>\r\n		<p>Donec at nulla vitae tellus ultricies lobortis. In hac habitasse platea dictumst. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Vestibulum sit amet pulvinar metus. Phasellus interdum pellentesque quam at feugiat. Suspendisse eu dolor libero, ac ornare lectus. Phasellus ante quam, porta vel facilisis ut, venenatis ut massa. Pellentesque ac ipsum ut ligula porttitor rutrum sed adipiscing orci.</p>','Press','','publish','open','open','','press','','','2011-02-10 19:06:40','2011-02-10 19:06:40','',0,'http://wefirstbranding.com',0,'page','',0),(175,1,'2011-02-10 19:06:34','2011-02-10 19:06:34','','Press','','inherit','open','open','','174-revision','','','2011-02-10 19:06:34','2011-02-10 19:06:34','',174,'http://wefirstbranding.com/174-revision',0,'revision','',0),(176,1,'2011-02-10 19:07:13','2011-02-10 19:07:13','<h2 class=\"subheader_2\">We First Privacy Policy</h2>\r\nWe First is committed to protecting your privacy.  We only use the information we collect about you to process orders and to provide support and upgrades for our products and services.  Please read on for more details about our privacy policy.\r\n\r\n<h2 class=\"page_subheader3\">What information do we collect?  How do we use it?</h2>\r\nWhen you order, we need to know your name, e-mail address, mailing address, credit card number, and expiration date.  This allows us to process and fulfill your order and to notify you of our order status.  When you enter a contest or other promotional feature, we may ask for your name, address and e-mail address so we can administer the contest and notify winners.\r\n\r\n<h2 class=\"page_subheader3\">How does We First protect customer information?</h2>\r\nWe use a Secure Server for collecting personal and credit card information.  The secure server layer (SSL) encrypts all of the information you enter before it is transmitted over the internet and sent to us.  Furthermore, all of the customer data we collect is protected against unauthorized access.\r\n\r\n<h2 class=\"page_subheader3\">What about “cookies”?</h2>\r\n“Cookies” are small pieces of information that are stored by your browser on your computer’s hard drive.  We do not use cookies to collect or store any information about visitors or customers.\r\n\r\n<h2 class=\"page_subheader3\">Will We First disclose the information it collects to outside parties?</h2>\r\nWe First does not sell, trade, or rent your personal information to others.  We First may provide aggregate statistics about our customers, sales, traffic patterns, and related site information to reputable third-party vendors, but these statistics will not include personally identifying information.\r\n\r\nWe First may release account information when we believe that such release is reasonably necessary to comply with law, enforce or apply the terms of any of our user agreements, or protect the rights, property or safety of We First, our users, or others.\r\n\r\n<h2 class=\"page_subheader3\">In Summary</h2>\r\nWe First is committed to protecting your privacy.  We use the information we collect on the site to make your experience with We First as simple as possible and to enhance your overall experience.  We do not sell, trade or rent your personal information to others.\r\n\r\n<h2 class=\"page_subheader3\">Your Consent</h2>\r\nBy using our website, you consent to the collection and use of this information by We First Branding.  If we decide to change our privacy policy, we will post those changes on this page so that you are always aware of what information we collect, how we use it, and under what circumstances we disclose it.\r\n\r\nWe First also provides links to affiliated sites.  The privacy policies of these linked sites are the responsibility of the linked site and We First has no control or influence over these policies.  Please check the policies of each site you visit for specific information.  We First cannot be held liable for damage or misdoings of other sites linked or otherwise.\r\n\r\n<h2 class=\"page_subheader3\">Questions and Feedback</h2>\r\nIf you have any questions or feedback related to our Privacy Policy, please email us at <a href=\"mailto:info@wefirstbranding.com\">info@wefirstbranding.com</a>.\r\n\r\nThank you for your interest in We First!\r\n','Privacy Policy','','publish','open','open','','privacy-policy','','','2011-02-10 19:07:13','2011-02-10 19:07:13','',0,'http://wefirstbranding.com',0,'page','',0),(177,1,'2011-02-10 19:07:05','2011-02-10 19:07:05','','Privacy Policy','','inherit','open','open','','176-revision','','','2011-02-10 19:07:05','2011-02-10 19:07:05','',176,'http://wefirstbranding.com/176-revision',0,'revision','',0),(178,1,'2011-02-10 19:07:56','2011-02-10 19:07:56','<h2 style=\"padding-bottom:5px;\"  class=\"subheader_2\">Speaker Images:</h2>\r\n<p>Download high-resolution images of Simon Mainwaring.\r\n<img style=\"float: left; padding-right: 10px;\" src=\"/wp-content/themes/wefirst/images/jpg-icon.png\" alt=\"Download high resolution images of Simon Mainwaring\" /><a style=\"line-height: 35px;\" href=\"/wp-content/themes/wefirst/assets/simon-mainwaring-speaking-images.zip\">Click here to download.</a></p>\r\n\r\n<h2 style=\"padding-bottom:5px;\"  class=\"subheader_2\">Speakers Brochure:</h2>\r\n<p>Simon Mainwaring is a consultant to Fortune 500 companies, government agencies, non-profits and start-ups and has addressed audiences around the world.\r\n<img style=\"float: left; padding-right: 10px;\" src=\"/wp-content/themes/wefirst/images/pdf-icon.png\" alt=\"Download high resolution images of Simon Mainwaring\" /><a style=\"line-height: 35px;\" href=\"/wp-content/themes/wefirst/assets/simon-mainwaring-speakers-brochure.zip\">Click here to download.</a></p>\r\n\r\n<h2 style=\"padding-bottom:5px;\" class=\"subheader_2\">Book Images:</h2>\r\n<p>Promote your next event with images of Simon Mainwaring’s new book: We First: How brands and consumers use social media to build a better world.\r\n<img style=\"float: left; padding-right: 10px;\" src=\"/wp-content/themes/wefirst/images/jpg-icon.png\" alt=\"Download high resolution images of Simon Mainwaring\" /><a style=\"line-height: 35px;\" href=\"/wp-content/themes/wefirst/assets/we-first-book-cover.zip\">Click here to download.</a></p>\r\n\r\n<h2 style=\"padding-bottom:5px;\" class=\"subheader_2\">We First Logo:</h2>\r\n<p>Promote your next event with images of the We first logo.\r\n<img style=\"float: left; padding-right: 10px;\" src=\"/wp-content/themes/wefirst/images/jpg-icon.png\" alt=\"Download high resolution images of Simon Mainwaring\" /><a style=\"line-height: 35px;\" href=\"/wp-content/themes/wefirst/assets/we-first-logo.zip\">Click here to download.</a></p>\r\n\r\n\r\n\r\n','Resources','','publish','open','open','','resources','','','2011-02-10 19:07:56','2011-02-10 19:07:56','',0,'http://wefirstbranding.com',0,'page','',0),(179,1,'2011-02-10 19:07:46','2011-02-10 19:07:46','','Resources','','inherit','open','open','','178-revision','','','2011-02-10 19:07:46','2011-02-10 19:07:46','',178,'http://wefirstbranding.com/178-revision',0,'revision','',0),(181,1,'2011-02-10 19:14:46','2011-02-10 19:14:46','A respected author, influential blogger and international speaker, Simon is considered one of the world’s foremost experts on branding and social media. He offers corporate executives, top brands and non-profit leaders critical insights into how to capitalize on social media to build brand communities, profits and positive impact.\r\n\r\nSimon is master at distilling complex ideas down into simple, memorable communications, and at engaging an audience on a powerful, emotional level. His unique combination of spontaneity, disarming humor, and seriousness of purpose ensures that each engagement leaves his audiences enlightened, inspired and wanting more.\r\n<div style=\"text-align: center;\">\r\n\r\n<strong><span class=\"red\">For bookings please contact Michael Frick at Core Agency:</span></strong>\r\nPhone: <span class=\"red\">+1 877 717 5327</span>\r\nEmail: mike@coreagency.com\r\n\r\n<strong>SPEAKERS REEL</strong>\r\n\r\nhttp://youtu.be/fcE-69zWZ5I\r\n\r\n<strong>TEDxSF</strong>\r\n\r\nhttp://youtu.be/frLPXMyPOKY\r\n\r\n</div>','Speaking','','publish','open','open','','speaking','','','2012-01-18 19:31:41','2012-01-18 19:31:41','',0,'http://wefirstbranding.com',0,'page','',0),(182,1,'2011-02-10 19:14:39','2011-02-10 19:14:39','','Speaking','','inherit','open','open','','181-revision','','','2011-02-10 19:14:39','2011-02-10 19:14:39','',181,'http://wefirstbranding.com/181-revision',0,'revision','',0),(298,1,'2011-10-21 18:28:21','2011-10-21 18:28:21','A respected author, influential blogger and international speaker, Simon is considered one of the world’s foremost experts on branding and social media. He offers corporate executives, top brands and non-profit leaders critical insights into how to capitalize on social media to build brand communities, profits and positive impact.\r\n\r\nSimon is master at distilling complex ideas down into simple, memorable communications, and at engaging an audience on a powerful, emotional level. His unique combination of spontaneity, disarming humor, and seriousness of purpose ensures that each engagement leaves his audiences enlightened, inspired and wanting more.\r\n<div style=\"text-align: center;\">\r\n\r\n<strong><span class=\"red\">For bookings please contact Michael Fricke at Core Agency:</span></strong>\r\nPhone: <span class=\"red\">+1 877 717 5327</span>\r\nEmail: mike@coreagency.com\r\n\r\n</div>\r\n<div style=\"text-align: center;\"><a class=\"popup\" href=\"http://www.youtube.com/v/HhuurliyIoA?fs=1&amp;hl=en_US\"><img src=\"wp-content/themes/wefirst/images/speaking-video.png\" alt=\"Simon Mainwaring Introduction\" /></a></div>','Speaking','','inherit','open','open','','181-revision-5','','','2011-10-21 18:28:21','2011-10-21 18:28:21','',181,'http://wefirstbranding.com/181-revision-5',0,'revision','',0),(193,1,'2011-02-11 20:01:52','2011-02-11 20:01:52','A respected author, influential blogger and international speaker, Simon is considered one of the world’s foremost experts on branding and social media. He offers corporate executives, top brands and non-profit leaders critical insights into how to capitalize on social media to build brand communities, profits and positive impact.\r\n\r\nSimon is master at distilling complex ideas down into simple, memorable communications, and at engaging an audience on a powerful, emotional level. His unique combination of spontaneity, disarming humor, and seriousness of purpose ensures that each engagement leaves his audiences enlightened, inspired and wanting more.\r\n<div style=\"text-align: center;\">\r\n\r\n<strong><span class=\"red\">For bookings contact Theresa Brown at William Morris Endeavor:</span></strong>\r\nPhone: <span class=\"red\">+1 212-903-1194</span>\r\nEmail:<a href=\"mailto:contact@wefirstbranding.com\"> Tjb@wmeentertainment.com</a>\r\n\r\n\r\n\r\n</div>\r\n<div style=\"text-align: center;\"><a class=\"popup\" href=\"http://www.youtube.com/v/HhuurliyIoA?fs=1&amp;hl=en_US\"><img src=\"wp-content/themes/wefirst/images/speaking-video.png\" alt=\"Simon Mainwaring Introduction\" /></a></div>','Speaking','','inherit','open','open','','181-revision-3','','','2011-02-11 20:01:52','2011-02-11 20:01:52','',181,'http://wefirstbranding.com/181-revision-3',0,'revision','',0),(183,1,'2011-02-10 19:15:26','2011-02-10 19:15:26','<strong><span class=\"red\"><img src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" /></span></strong>It was with great pleasure that Simon Mainwaring spoke at the MUJI event “Designing MORE WITH LESS” in New York City.  His presentation was interesting, inspiring and challenged everyone in the audience to think about “more with less” in new ways. I highly recommend Mr. Mainwaring as an exciting keynote speaker<strong><span style=\"font-weight: normal;\">.</span><img src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" /></strong>\r\n<strong><span class=\"red\">Hiroyoshi Azami, President, MUJI U.S.A., Ltd.</span></strong>\r\n\r\n<img src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />We recently invited Simon to speak to our marketing, communications and agency partners. His deep brand experience and social media insight made him a credible speaker. He kept the group engaged in the conversation. Like all good storytellers, there are memorable lessons wrapped in interesting examples.<img src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Mary Henige, Director, Social Media &amp; Digital Communications, General Motors Company</span></strong>\r\n\r\n<img src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />If your company is interested in keeping ahead of the new wave of customer engagement that is now powered by the new tools of social media-- and who isn\'t?--you should also be interested in engaging Simon Mainwaring to show you how to do it.<img src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Rick Ridgeway, VP Environmental Initiatives, Patagonia</span></strong>\r\n\r\n<strong><img src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" /><span style=\"font-weight: normal;\">Simon was a recent speaker at our Gucci Group Conference. He was extremely engaging, thought provoking and distilled complex ideas down into simple but powerful communications. The participants left inspired with clear insights into how to relate he shared to their business. I would highly recommend him as a transformative keynote speaker</span>.<img src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Karen Lombardi, Executive Vice President Global Human Resources, Gucci Group</span></strong></strong>\r\n\r\n<strong> </strong>\r\n\r\n<span class=\"red\"><img src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" /></span><span style=\"font-weight: normal;\">Simon is fluent on subjects that most marketers and advertising people have only just started thinking about. He\'s got genuinely new things to say on the role of brands, the role of marketing and the role of citizens and consumers in shaping a progressive business agenda.  He was brilliant at YouTube\'s \"Good Work\" seminar in Cannes this year.  He\'s someone who can help you do a power of good.</span><img src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Craig Davis, Co-Chairman &amp; Chief Creative Officer, Publicis Mojo</span></strong>\r\n\r\n<img src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />Simon brings an unusual depth of knowledge about how we got ourselves in to the mess that we are currently trying to unravel in society, and a compelling vision for how we can get ourselves out. But more than that, he\'s a fabulous storyteller who can paint a picture that will spark the imagination of audience members and enroll them in finding their own path to contributing to a flourishing future.  Highly recommend!<img src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">KoAnn Vikoren Skrzyniarz, Founder/CEO, Sustainable Life Media</span></strong>\r\n\r\n<img src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />Simon Mainwaring was a big hit at Brand ManageCamp 2011. He was a  absolute pleasure to work with pre, during and post conference and  really went the extra mile to ensure he understood our event, our  attendees, and the entire agenda so that he could custom craft a topic  and presentation that delivered the actionable insights our attendees  crave. Simon is that rare package of sizzle AND steak and I would  recommend him highly to anyone considering him for participation in  their event.<img src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Len Herstein, CEO &amp; President, Brand Manage Camp</span></strong>\r\n\r\n<img src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />Simon gave a rousing keynote at our Social Enterprise Summit 2012. His Me-To-We message was very timely and well received among our members who are effecting a transformation away from the Greed Economy.  And he\'s a genuinely committed, enjoyable and engaging fellow to boot.<img src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Kevin Lynch, CEO &amp; President, Social Enterprise Alliance</span></strong>\r\n\r\n<img src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />We had the pleasure of having Simon speak at our company retreat this year.  He’s gutsy, punchy and highly engaging.  His passion for helping corporations determine and maximize their social purpose is infectious! Our whole team is very excited to work with Simon and help our clients build sustainable, meaningful communities that not only build brands but do good things for our world.  Many thanks, Simon!<img src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Maril MacDonald, CEO, Gagen MacDonald</span></strong>\r\n\r\n<img src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" /><span style=\"font-weight: normal;\">Generous. Gifted. Gracious. Three traits I admire most about Simon. Generous with his time and attention. Gifted in his understanding and delivery of an important message. And gracious about sharing his talents and ideals. I heard Simon speak at a Summit, we connected and not long after, I asked him to moderate a panel designed to showcase \'Brands Gone Social.\' He created the most wonderfully engaging environment, from his thoughtful introduction to expertly researched questions and points about each participant. He is truly inspirational in how he embodies new ways of doing business that create positive social impact.<img src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" /></span>\r\n<strong><span class=\"red\">Emily Crume, Senior Account Executive, Digg</span></strong>\r\n\r\n<img src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />Simon spoke recently at a 313Digital Knowledge Event, sharing insights and how agencies and clients can transform their brands.  It was a very diverse audience, ranging from pure social media enthusiasts to creative agencies to automotive clients; yet each person was able to connect and relate to Simon, and takeaway new thoughts and ideas.  I hope to welcome him back to Detroit soon!<img src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Lisa Gilpin, Social Media Strategist, Weber Shandwick</span></strong>\r\n\r\n<img src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />What can I say? Your presentation was engaging, thought-provoking and amazing. You ended the LMA-LA CME on high note, inspiring attendees as they headed into the weekend.<img src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Jennifer Larivee, Director of Marketing, Legal Marketing Association</span></strong>\r\n\r\n<img src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />We host more than 100 speakers a year, and Simon is among the best.  He’s informative, stimulating, and engaging.  Each person in the audience is exposed to new and big ideas, and is more importantly moved to act.  His message is great for competitors, innovators, and do-gooders in the marketplace and the world.<img src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Michael P. Davidson, CEO, Gen Next</span></strong>\r\n\r\n<img src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" /> Simon Mainwaring  was inspiring and dynamic when he spoke at my Digital Social Media  Workshop. His knowledge and engaging speaking style simply lit my  students on fire. More importantly, he engaged in thoughtful dialogue  that was both empowering and challenging.  I watched as Simon’s passion  inspired theirs, minds firing with new ideas, and I saw future thought  leaders being born right in front of my eyes.  Magical!<img src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Carol Quinn, Adjunct Professor, USC Annenberg School for Communications and Journalism</span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />Simon just doesn\'t come in content to talk and shake a few hands. Instead, he brings a full arsenal of smart concepts, compelling presentations, and a full-on, no-holds-barred generosity that is as authentic as it comes. He captured the hearts and minds of our students and faculty with insights on social media, creativity in a changing profession, and the new agency mindset that honors bravery and innovation. Wonderful to witness. Bravo, Simon!<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Professor Debra Morrison, School of Journalism and Communication\r\nUniversity of Oregon</span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />Simon enthralled and inspired our Australian audience during his workshop on \'How non-profits think like for Profits,’ at ConnectNow in Sydney. Simon also participated on the panel session at the conference along side Gary Vaynerchuk, Brian Solis, Tara Hunt and Debs Schultz among others. Simon\'s contribution brought a balanced perspective and understanding and empathy of the challenges social change brands have to face when integrating new media. I have never seen an event with satisfaction scores so uniformly high. From government and corporate groups, to rowdy social mediarati, agencies, charities, bloggers and SMEs, Simon has the gift of making complex stories concise and memorable, and delivers with energy, humor and insight. Forget about the ‘guru’ tag, Simon is the consummate communicator embracing social media and innovation and putting it to best practice. I look forward to having Simon back as keynote speaker at our next event.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Siobahn Bulfin, Executive Producer, Connect Now Conference, Sydney</span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />I have had the pleasure of seeing Simon speak on several occasions. Each time he has not only engaged and fired the minds of the audience but also connected with them on a personal, emotional level. This makes Simon one of those rare breed that can communicate complex, transformative ideas in a way that motivates people to change behavior through the power of ideas. In his case, this is good news for us as he is uniquely positioned at the intersection of commerce, technology and social change. As a conference organizer and speaker myself, I could not recommend Simon more highly as a keynote speaker. Both his vision and presentation leave everyone in the room challenged, inspired and motivated.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Ken Rutkowski, founder Media Entertainment Technology Alliance, Los Angeles</span></strong>\r\n\r\n<img src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />I run a networking group of famous speakers and Simon Mainwaring\'s message of We First, and building community is a powerful message and one I would encourage you to share with your customers, prospects, and strategic partners.<img src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Larry Benet, CEO of Speaker and Author Networking Group</span></strong>\r\n\r\n<img src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />We host more than 100 speakers a year, and Simon is among the best.  He’s informative, stimulating, and engaging.  Each person in the audience is exposed to new and big ideas, and is more importantly moved to act.  His message is great for competitors, innovators, and do-gooders in the marketplace and the world.<img src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Michael P. Davidson, CEO, Gen Next</span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />Simon Mainwaring is a gift to an audience that wants to understand \'the high ground\' of brands and advertising.  His warmth and clear insights brought the advertising and marketing session to life at this year\'s Images and Voices of Hope annual World Summit on \'Inspiring Media in an Open Source World\'.  He enlarged the notion of corporate self-interest in ways that engaged the whole room and started the most dynamic conversations of the Summit.  Many cited his session as their favorite of the weekend.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Judy Rodgers, Executive Director, Images &amp; Voices of Hope</span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />As the co-producer of the recent Cool Social Gravity Summit held at Brandman University in Irvine earlier this month, we were very pleased and honored to welcome Simon Mainwaring to deliver the Opening Keynote.  From the moment he began, his energy, passion, and vision were evident to everyone. Comments came pouring in after the conference and included: “I was riveted by Simon\'s speech and I’m so excited to put social media marketing to work”; “…it was by far one of the best social media for social good talks I\'ve heard.” <img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Professor Beverly Macy, Co-Producer, Cool Gravity Summit</span></strong>','Speaking Testimonials','','publish','open','open','','speaking-testimonials','','','2012-01-05 19:01:59','2012-01-05 19:01:59','',0,'http://wefirstbranding.com',0,'page','',0),(184,1,'2011-02-10 19:15:20','2011-02-10 19:15:20','<p><img src=\"/wp-content/themes/wefirst/images/begin-quote.png\" style=\"padding: 0px 3px 5px 0px;\" alt=\"\" />Simon enthralled and inspired our Australian audience during his workshop on \'How non-profits think like for Profits,’ at ConnectNow in Sydney. Simon also participated on the panel session at the conference along side Gary Vaynerchuk, Brian Solis, Tara Hunt and Debs Schultz among others. Simon\'s contribution brought a balanced perspective and understanding and empathy of the challenges social change brands have to face when integrating new media. I have never seen an event with satisfaction scores so uniformly high. From government and corporate groups, to rowdy social mediarati, agencies, charities, bloggers and SMEs, Simon has the gift of making complex stories concise and memorable, and delivers with energy, humor and insight. Forget about the ‘guru’ tag, Simon is the consummate communicator embracing social media and innovation and putting it to best practice. I look forward to having Simon back as keynote speaker at our next event.<img src=\"/wp-content/themes/wefirst/images/end-quote.png\" style=\"padding: 0px 0px 5px 3px;\" alt=\"\" /><br/><strong><span class=\"red\">Siobahn Bulfin, Executive Producer, Connect Now Conference, Sydney</span></strong></p>\n\n<div class=\"sep-line\"></div>\n\n<p><img src=\"/wp-content/themes/wefirst/images/begin-quote.png\" style=\"padding: 0px 3px 5px 0px;\" alt=\"\" />Simon was a recent speaker at our Gucci Group Conference. He was extremely engaging, thought provoking and distilled complex ideas down into simple but powerful communications. The participants left inspired with clear insights into how to relate he shared to their business. I would highly recommend him as a transformative keynote speaker.<img src=\"/wp-content/themes/wefirst/images/end-quote.png\" style=\"padding: 0px 0px 5px 3px;\" alt=\"\" /><br/><strong><span class=\"red\">Karen Lombardi, Executive Vice President Global Human Resources, Gucci Group, Miami</span></strong></p>\n\n<div class=\"sep-line\"></div>\n\n<p><img src=\"/wp-content/themes/wefirst/images/begin-quote.png\" style=\"padding: 0px 3px 5px 0px;\" alt=\"\" />I have had the pleasure of seeing Simon speak on several occasions. Each time he has not only engaged and fired the minds of the audience but also connected with them on a personal, emotional level. This makes Simon one of those rare breed that can communicate complex, transformative ideas in a way that motivates people to change behavior through the power of ideas. In his case, this is good news for us as he is uniquely positioned at the intersection of commerce, technology and social change. As a conference organizer and speaker myself, I could not recommend Simon highly as a keynote speaker. Both his vision and presentation leave everyone in the room challenged, inspired and motivated.<img src=\"/wp-content/themes/wefirst/images/end-quote.png\" style=\"padding: 0px 0px 5px 3px;\" alt=\"\" /><br/><strong><span class=\"red\">Ken Rutkowski, founder Media Entertainment Technology Alliance, Los Angeles</span></strong></p>\n\n<div class=\"sep-line\"></div>\n\n<p><img src=\"/wp-content/themes/wefirst/images/begin-quote.png\" style=\"padding: 0px 3px 5px 0px;\" alt=\"\" />Simon does an excellent job of clearly explaining what every entrepreneur needs to learn about the social media breakthrough. Understanding how the social web is changing the world will be mandatory for any marketing strategy. His presentation was an enormous success.<img src=\"/wp-content/themes/wefirst/images/end-quote.png\" style=\"padding: 0px 0px 5px 3px;\" alt=\"\" /><br/><strong><span class=\"red\">Chris Krause, Founder & CEO, National Collegiate Scouting Association\nYPO/EO Board Member, Chicago</span></strong></p>\n\n<div class=\"sep-line\"></div>\n\n<p><img src=\"/wp-content/themes/wefirst/images/begin-quote.png\" style=\"padding: 0px 3px 5px 0px;\" alt=\"\" />Simon Mainwaring has the highest speaker ranking from attendees in the history of the Founder’s Institute. That speaks volumes.<img src=\"/wp-content/themes/wefirst/images/end-quote.png\" style=\"padding: 0px 0px 5px 3px;\" alt=\"\" /><br/><strong><span class=\"red\">Adeo Ressi, CEO, The Founder’s Institute, Los Angeles</span></strong></p>\n\n<div class=\"sep-line\"></div>\n\n<p><img src=\"/wp-content/themes/wefirst/images/begin-quote.png\" style=\"padding: 0px 3px 5px 0px;\" alt=\"\" />Simon just doesn\'t come in content to talk and shake a few hands. Instead, he brings a full arsenal of smart concepts, compelling presentations, and a full-on, no-holds-barred generosity that is as authentic as it comes. He captured the hearts and minds of our students and faculty with insights on social media, creativity in a changing profession, and the new agency mindset that honors bravery and innovation. Wonderful to witness. Bravo, Simon!<img src=\"/wp-content/themes/wefirst/images/end-quote.png\" style=\"padding: 0px 0px 5px 3px;\" alt=\"\" /><br/><strong><span class=\"red\">Professor Debra Morrison, School of Journalism and Communication\nUniversity of Oregon</span></strong></p>\n\n<div class=\"sep-line\"></div>\n\n<p><img src=\"/wp-content/themes/wefirst/images/begin-quote.png\" style=\"padding: 0px 3px 5px 0px;\" alt=\"\" />That was quite simply the best analysis of social media I have ever seen. Excellent!!<img src=\"/wp-content/themes/wefirst/images/end-quote.png\" style=\"padding: 0px 0px 5px 3px;\" alt=\"\" /><br/><strong><span class=\"red\">Paul Johnson, Global Head of Marketing and Brand Partnerships, Endemol Group, London</span></strong></p>\n\n<div class=\"sep-line\"></div>\n\n<p><img src=\"/wp-content/themes/wefirst/images/begin-quote.png\" style=\"padding: 0px 3px 5px 0px;\" alt=\"\" />Simon Mainwaring is a gift to an audience that wants to understand \'the high ground\' of brands and advertising.  His warmth and clear insights brought the advertising and marketing session to life at this year\'s Images and Voices of Hope annual World Summit on \'Inspiring Media in an Open Source World\'.  He enlarged the notion of corporate self-interest in ways that engaged the whole room and started the most dynamic conversations of the Summit.  Many cited his session as their favorite of the weekend.<img src=\"/wp-content/themes/wefirst/images/end-quote.png\" style=\"padding: 0px 0px 5px 3px;\" alt=\"\" /><br/><strong><span class=\"red\">Judy Rodgers, Executive Director, Images & Voices of Hope, New York</span></strong></p>\n\n<div class=\"sep-line\"></div>\n\n<p><img src=\"/wp-content/themes/wefirst/images/begin-quote.png\" style=\"padding: 0px 3px 5px 0px;\" alt=\"\" />As the co-producer of the recent Cool Social Gravity Summit held at Brandman University in Irvine earlier this month, we were very pleased and honored to welcome Simon Mainwaring to deliver the Opening Keynote.  From the moment he began, his energy, passion, and vision were evident to everyone. Comments came pouring in after the conference and included: “I was riveted by Simon\'s speech and I’m so excited to put social media marketing to work”; “…it was by far one of the best social media for social good talks I\'ve heard.” <img src=\"/wp-content/themes/wefirst/images/end-quote.png\" style=\"padding: 0px 0px 5px 3px;\" alt=\"\" /><br/><strong><span class=\"red\">Professor Beverly Macy, Co-Producer, Cool Gravity Summit, San Dieg</span></strong></p>','Speaking Testimonials','','inherit','open','open','','183-revision','','','2011-02-10 19:15:20','2011-02-10 19:15:20','',183,'http://wefirstbranding.com/183-revision',0,'revision','',0),(185,1,'2011-02-10 19:15:53','2011-02-10 19:15:53','<h2 class=\"subheader_2\">Terms and Conditions of Use</h2>\r\nWelcome! We First and its associates provide their services to you subject to the following conditions. If you visit or shop within this website, you accept these conditions. Please read them carefully. \r\n\r\n<h2 class=\"page_subheader3\">1. Privacy</h2>\r\nPlease review our Privacy Notice, which also governs your visit to our website, to understand our practices. \r\n\r\n<h2 class=\"page_subheader3\">2. Electronic Communications</h2>\r\nWhen you visit We First or send e-mails to us, you are communicating with us electronically. You consent to receive communications from us electronically. We will communicate with you by e-mail or by posting notices on this site. You agree that all agreements, notices, disclosures and other communications that we provide to you electronically satisfy any legal requirement that such communications be in writing. \r\n\r\n<h2 class=\"page_subheader3\">3. Copyright</h2>\r\nAll content included on this site, such as text, graphics, logos, button icons, images, audio clips, digital downloads, data compilations, and software, is the property of We First or its content suppliers and protected by international copyright laws. 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Arbitration under this agreement shall be conducted under the rules then prevailing of the American Arbitration Association. The arbitrators award shall be binding and may be entered as a judgment in any court of competent jurisdiction. To the fullest extent permitted by applicable law, no arbitration under this Agreement shall be joined to an arbitration involving any other party subject to this Agreement, whether through class arbitration proceedings or otherwise. \r\n\r\n<h2 class=\"page_subheader3\">11. Site Policies, Modification, and Severability</h2>\r\nPlease review our other policies, such as our Shipping and Returns policy, posted on this site. These policies also govern your visit to We First. We reserve the right to make changes to our site, policies, and these Conditions of Use at any time. If any of these conditions shall be deemed invalid, void, or for any reason unenforceable, that condition shall be deemed severable and shall not affect the validity and enforceability of any remaining condition. \r\n\r\n<h2 class=\"page_subheader3\">12. Questions</h2>\r\nQuestions regarding our Conditions of Usage, Privacy Policy, or other policy related material can be directed to our support staff by clicking on the \"Contact Us\" link in the side menu. Or you can email us at: <a href=\"mailto:info@wefirstbranding.com\">info@wefirstbranding.com</a>','Terms and Conditions','','publish','open','open','','terms-and-conditions','','','2011-02-10 19:15:53','2011-02-10 19:15:53','',0,'http://wefirstbranding.com',0,'page','',0),(186,1,'2011-02-10 19:15:49','2011-02-10 19:15:49','','Terms and Conditions','','inherit','open','open','','185-revision','','','2011-02-10 19:15:49','2011-02-10 19:15:49','',185,'http://wefirstbranding.com/185-revision',0,'revision','',0),(187,1,'2011-02-10 19:16:35','2011-02-10 19:16:35','<p><img src=\"/wp-content/themes/wefirst/images/begin-quote.png\" style=\"padding: 0px 3px 5px 0px;\" alt=\"\" />I\'ve known Simon for 10 years as a client and an agency competitor. You won\'t find someone who is more creatively driven, intellectually agile and honestly passionate about what he does. Not to mention funny as hell. The difference between good and great in today\'s world of art and communication is courage. Simon is one of the brave ones.<img src=\"/wp-content/themes/wefirst/images/end-quote.png\" style=\"padding: 0px 0px 5px 3px;\" alt=\"\" /><br/><strong><span class=\"red\">Rob DeFlorio, (former) Director of U.S. Marketing, Nike Inc.</span></strong></p>\r\n\r\n<div class=\"sep-line\"></div>\r\n\r\n<p><img src=\"/wp-content/themes/wefirst/images/begin-quote.png\" style=\"padding: 0px 3px 5px 0px;\" alt=\"\" />I could summarize what Simon is all about with a line: don\'t work with Simon if you what to stick to your comfort zone. Enough said really, but for those who love to be challenged, here\'s the man: visionary, radical, untamed. A strategic thinker who\'s able to look beyond the traditional communication territories, who is on a groundbreaking mission to transform corporate communication into rich experiences. And, hard to believe, all this comes packaged in a positive, problem solving and collaborative attitude. An inspiring partner for those who want to shake things.<img src=\"/wp-content/themes/wefirst/images/end-quote.png\" style=\"padding: 0px 0px 5px 3px;\" alt=\"\" /><br/><strong><span class=\"red\">Elena Panizza, former Worldwide Creative Director, Motorola Inc.</span></strong></p>\r\n\r\n<div class=\"sep-line\"></div>\r\n\r\n<p><img src=\"/wp-content/themes/wefirst/images/begin-quote.png\" style=\"padding: 0px 3px 5px 0px;\" alt=\"\" />It’s not easy to get people to care about a disease that most people think isn’t nearly as serious as cancer, heart disease or AIDs. And, it’s even harder to get them to care enough to take action. Simon was successful in both. We were really impressed with what a quick study Simon was. He showed a deep understanding of the problem and an ability to overcome the apathy that surrounds this disease. We were incredibly impressed by the scope and creativity of his work. His approaches were powerful, moving and very insightful.  Above all, he was tireless in his efforts and a true pleasure to work with. He’s an asset to any project. <img src=\"/wp-content/themes/wefirst/images/end-quote.png\" style=\"padding: 0px 0px 5px 3px;\" alt=\"\" /><br/><strong><span class=\"red\">Larry Deed, President Medicine & Science, American Diabetes Association</span></strong></p>\r\n\r\n<div class=\"sep-line\"></div>\r\n\r\n<p><img src=\"/wp-content/themes/wefirst/images/begin-quote.png\" style=\"padding: 0px 3px 5px 0px;\" alt=\"\" />In a world where we’re nickel and dimed to death on resources, Simon is a talent worth every cent. I’ve put Mr. Mainwaring in the most inhospitable of situations and under the stupidest of deadlines and he’s always come back with great stuff. I’ve put him with selfish prima donna bullying creatives and he somehow manages to find the right chemistry. I’ve watched him shake good work out of briefs that were barely comprehensible and connect with humorless marketing directors.  Creatives like that are hard to come by.  Sure he’s opinionated and sometimes stubborn, but I’ve never regretted our debates and the payoff of his thinking. I like having that guy on my team and he’ll always be welcome.<img src=\"/wp-content/themes/wefirst/images/end-quote.png\" style=\"padding: 0px 0px 5px 3px;\" alt=\"\" /><br/><strong><span class=\"red\">Harvey Marco, Chief Creative Officer, JWT, New York</span></strong></p>\r\n\r\n<div class=\"sep-line\"></div>\r\n\r\n<p><img src=\"/wp-content/themes/wefirst/images/begin-quote.png\" style=\"padding: 0px 3px 5px 0px;\" alt=\"\" />It’s pretty rare to find someone who’s able to deliver at every stage of the development of an idea. Simon’s unique background has given him an ideal set of tools for doing just that. He starts with a strong strategic understanding of the business problem at hand. He then attacks the problem with great energy and discipline. He also knows the importance of generating lots of ideas in order to create one great one. He’s also a tremendous presenter with an ability to sell his ideas through to even the most cautious clients. And finally, he has the vision and experience to execute and finish his ideas through the final stages of production. In the end we get consistently great results, and my job suddenly becomes a lot easier.<img src=\"/wp-content/themes/wefirst/images/end-quote.png\" style=\"padding: 0px 0px 5px 3px;\" alt=\"\" /><br/><strong><span class=\"red\">Chris Graves, Chief Creative Officer, Team One, Los Angeles</span></strong></p>\r\n\r\n<div class=\"sep-line\"></div>\r\n\r\n<p><img src=\"/wp-content/themes/wefirst/images/begin-quote.png\" style=\"padding: 0px 3px 5px 0px;\" alt=\"\" />Simon has been an integral resource for many of our projects. His wit, ease with language, and deep experience enable him to quickly delve deep into a project to create successful, cutting edge work. Over the last two years we’ve consistently tapped him for new business projects and he\'s consistently delivered.<img src=\"/wp-content/themes/wefirst/images/end-quote.png\" style=\"padding: 0px 0px 5px 3px;\" alt=\"\" /><br/><strong><span class=\"red\">Ken Erke, Executive Creative Director, Young & Rubicam, Chicago</span></strong></p>\r\n\r\n<div class=\"sep-line\"></div>\r\n\r\n<p><img src=\"/wp-content/themes/wefirst/images/begin-quote.png\" style=\"padding: 0px 3px 5px 0px;\" alt=\"\" />Simon came very highly recommended to me and even then he exceeded my unreasonable expectations. We had a particularly hard nut to crack and Simon not only delivered the big idea, he charmed and sold it to the client.<img src=\"/wp-content/themes/wefirst/images/end-quote.png\" style=\"padding: 0px 0px 5px 3px;\" alt=\"\" /><br/><strong><span class=\"red\">Guy Seese, Executive Creative Director, Grey, San Francisco</span></strong></p>\r\n\r\n<div class=\"sep-line\"></div>\r\n\r\n<p><img src=\"/wp-content/themes/wefirst/images/begin-quote.png\" style=\"padding: 0px 3px 5px 0px;\" alt=\"\" />It has been said that we are the creators and sellers of the American dream. If this is so, then there is no greater salesman than Simon Mainwaring. His ability to see clearly a clients’ potential, to tear through and see beyond the thickest of clutter, is a wonder to watch. It has been my pleasure to see this first-hand. As I think about what Simon contributes to any project, I must admit that his creativity, while important - to be sure, must be viewed as simply a point of entry. Of course, in this regard he is absolutely at the top of his game and I hate him for it; the speed with which he can get to a brilliant creative solution is quite remarkable. But again I say this is simply a starting point for Simon. It is his strategic mind, his ability to affect culture through his client’s products and his approach to selling in these ideas, that is most impressive. Beyond that, his ability to make people feel completely at ease with the enormous change that is about to happen is also impressive. At TBWA/Chiat/Day we practice ‘disruption’, this is simply a method in which we look at every problem and evaluate every solution: is it disrupting the category and making a profound difference? Simon lives this philosophy and puts it into action every time he approaches a project. Simon, disruption is ours - hands off.<img src=\"/wp-content/themes/wefirst/images/end-quote.png\" style=\"padding: 0px 0px 5px 3px;\" alt=\"\" /><br/><strong><span class=\"red\">Joe Shands, Co-founder, Vendor, Austin</span></strong></p>\r\n\r\n<div class=\"sep-line\"></div>\r\n\r\n<p><img src=\"/wp-content/themes/wefirst/images/begin-quote.png\" style=\"padding: 0px 3px 5px 0px;\" alt=\"\" />In my experience, over the course of several projects, I can say one thing with certainty: Simon always delivers! He is a formidable writer whose command of the English language is second only to his considerable talents as an “ideas guy.” His work is thoughtful and high concept yet invariably grounded in simple human truths so it’s easily accessible to large audiences. Somehow, he makes even the most challenging assignments look easy.<img src=\"/wp-content/themes/wefirst/images/end-quote.png\" style=\"padding: 0px 0px 5px 3px;\" alt=\"\" /><br/><strong><span class=\"red\">Alan Blum, Chairman, Re:vision, New York</span></strong></p>\r\n\r\n<div class=\"sep-line\"></div>\r\n\r\n<p><img src=\"/wp-content/themes/wefirst/images/begin-quote.png\" style=\"padding: 0px 3px 5px 0px;\" alt=\"\" />Simon is proof that unexpected ideas spring from unexpected perspectives. He demonstrated to me time and again that what occurs outside advertising is what’s needed to change advertising – the mission we in planning and strategy are constantly challenged to do. He led with ideas that made us feel we were all embarking on a journey into new territory where the risks were high, but hugely rewarding. His always left me feeling surprised, inspired and a little intimidated.<img src=\"/wp-content/themes/wefirst/images/end-quote.png\" style=\"padding: 0px 0px 5px 3px;\" alt=\"\" /><br/><strong><span class=\"red\">Filippo Dell’Osso, European Planning Director, TBWA, Paris</span></strong></p>\r\n\r\n<div class=\"sep-line\"></div>\r\n\r\n<p><img src=\"/wp-content/themes/wefirst/images/begin-quote.png\" style=\"padding: 0px 3px 5px 0px;\" alt=\"\" />If you would like to put your head down and rest, work with Simon because he does not.  He is relentless and passionate in his pursuit of that elusive needle in that all too familiar haystack of ideas.  As someone who personally and professionally works the same way, it is such a pleasure to find a kindred spirit that loves rising to the occasion time after time and approaches each opportunity as an opportunity. Simon has worked on, and moved forward so many respectable brands, that you might say, “He did write the book”. <img src=\"/wp-content/themes/wefirst/images/end-quote.png\" style=\"padding: 0px 0px 5px 3px;\" alt=\"\" /><br/><strong><span class=\"red\">Joseph Uliano, Executive Producer, Crossroads Films and Brand CEO, Gorgeously Green Inc.</span></strong></p>\r\n\r\n<div class=\"sep-line\"></div>\r\n\r\n<p><img src=\"/wp-content/themes/wefirst/images/begin-quote.png\" style=\"padding: 0px 3px 5px 0px;\" alt=\"\" />Simon Mainwaring is more than a freelance creative with a superior reputation, he is also a strong strategic mind. I have worked with Simon on a few occasions, most recently on a successful new business pitch for a blue-chip hotel brand, and every time he has created a true brand idea first and then creative strategy and execution. His approach inspires great work and reduces the wastage in working with freelance talent. From my point of view, a senior planner, he is the best freelance creative I have ever worked with. <img src=\"/wp-content/themes/wefirst/images/end-quote.png\" style=\"padding: 0px 0px 5px 3px;\" alt=\"\" /><br/><strong><span class=\"red\">Craig Kleber, Director Integrated Insights, Young & Rubicam Brands, Los Angeles</span></strong></p>\r\n\r\n<div class=\"sep-line\"></div>\r\n\r\n<p><img src=\"/wp-content/themes/wefirst/images/begin-quote.png\" style=\"padding: 0px 3px 5px 0px;\" alt=\"\" />Simon gets it.  Even when it\'s in Spanish. We have worked with Simon on multiple occasions targeting the fast growing U.S. Hispanic population and he has been spot on. Fast approaching deadline? No problem. He does not flinch under pressure. Need a breadth of creative approaches? He\'s there. Need non-traditional media solutions? All over it. Above all, Simon easily steps into a leadership role and inspires the team. He is truly a motivating figure, which comes in handy when under pressure.<img src=\"/wp-content/themes/wefirst/images/end-quote.png\" style=\"padding: 0px 0px 5px 3px;\" alt=\"\" /><br/><strong><span class=\"red\">Roberto Orci, President, Acento Advertising, Los Angeles</span></strong></p>\r\n\r\n<div class=\"sep-line\"></div>\r\n\r\n<p><img src=\"/wp-content/themes/wefirst/images/begin-quote.png\" style=\"padding: 0px 3px 5px 0px;\" alt=\"\" />Simon isn’t precious about ideas. That’s not to say he doesn’t have great ones: he does, with uncommon regularity.  But Simon’s an idea generator, and this gives him a confidence and healthy belief that there are many ways to solve every problem. He’s a creative thinker who is always looking way beyond the 30 second commercial, and his ability to think about a problem from so many different directions is how he manages to hunt down the most brilliant solutions. Simon has also experienced a plethora of different creative cultures, so has a unique perspective on the processes that energize and distract from greatness. And despite his considerable success, Simon retains his hunger.<img src=\"/wp-content/themes/wefirst/images/end-quote.png\" style=\"padding: 0px 0px 5px 3px;\" alt=\"\" /><br/><strong><span class=\"red\">Ned McNeilage, former Creative Director, Wieden & Kennedy, Amsterdam</span></strong></p>','Testimonials','','publish','open','open','','testimonials','','','2011-02-10 19:16:35','2011-02-10 19:16:35','',0,'http://wefirstbranding.com',0,'page','',0),(188,1,'2011-02-10 19:16:19','2011-02-10 19:16:19','','Testimonials','','inherit','open','open','','187-revision','','','2011-02-10 19:16:19','2011-02-10 19:16:19','',187,'http://wefirstbranding.com/187-revision',0,'revision','',0),(189,1,'2011-01-20 15:40:39','2011-01-20 15:40:39','<div class=\"column_left\">\r\n\r\nThe goal of We First is a sustainable practice of capitalism. It is based on the belief that selfish Me First thinking hurts our businesses and the lives of millions of people around the world. It asserts that a brighter future depends on an integration of profit and purpose within the private sector. To achieve this, companies and customers must become partners in social change to build a better world. It believes the following principles should guide our business practices:\r\n<ul>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding: 5px 8px 0px 0px;\" src=\"/wp-content/uploads/2011/01/contract-1.png\" alt=\"We First Contract\" />We believe companies have a right to innovation, entrepreneurship and profit making while consumers have a right to a healthy society and planet to live on.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding: 5px 8px 0px 0px;\" src=\"/wp-content/uploads/2011/01/contract-2.png\" alt=\"We First Contract\" />We recognize an interdependent, global community requires an expanded definition of self-interest that acknowledges the needs of all inhabitants of the planet.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding: 5px 8px 0px 0px;\" src=\"/wp-content/uploads/2011/01/contract-3.png\" alt=\"We First Contract\" />We define success through prosperity that means the well being of many, not the wealth of a few.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding: 5px 8px 0px 0px;\" src=\"/wp-content/uploads/2011/01/contract-4.png\" alt=\"We First Contract\" />We believe that future of profit is purpose.</li>\r\n</ul>\r\n</div>\r\n<div class=\"column_right\">\r\n<ul>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding: 5px 8px 0px 0px;\" src=\"/wp-content/uploads/2011/01/contract-5.png\" alt=\"We First Contract\" />We believe that the interests of companies and consumers are best served through a sustainable practice of capitalism -- economically, morally, ethically, environmentally, and socially.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding: 5px 8px 0px 0px;\" src=\"/wp-content/uploads/2011/01/contract-6.png\" alt=\"We First Contract\" />We believe that corporations and consumers owe each other an equal duty of transparency, authenticity, and accountability.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding: 5px 8px 0px 0px;\" src=\"/wp-content/uploads/2011/01/contract-7.png\" alt=\"We First Contract\" />We believe that social technology, business, and shopping have the potential to change our world through new modes of engagement, collaboration, and contribution.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding: 5px 8px 0px 0px;\" src=\"/wp-content/uploads/2011/01/contract-8.png\" alt=\"We First Contract\" />We believe the values that inform our daily practice of capitalism include: sustainability, fairness of rewards, fiscal responsibility, accountability, purposefulness, engagement, and global citizenship.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding: 5px 8px 0px 0px;\" src=\"/wp-content/uploads/2011/01/contract-9.png\" alt=\"We First Contract\" />We believe that corporations and consumers are duty-bound to serve as custodians of global well being for this and future generations.</li>\r\n	<li style=\"padding-bottom: 20px;\"><img style=\"float: left; padding: 5px 8px 0px 0px;\" src=\"/wp-content/uploads/2011/01/contract-10.png\" alt=\"We First Contract\" />We believe that the private sector must cooperate, collaborate and coordinate with governments and NGOs to create a unified force for social good.</li>\r\n</ul>\r\n</div>','We First Contract','','inherit','open','open','','19-revision-9','','','2011-01-20 15:40:39','2011-01-20 15:40:39','',19,'http://wefirstbranding.com/19-revision-9',0,'revision','',0),(190,1,'2011-01-20 15:42:41','2011-01-20 15:42:41','<p style=\"line-height: 23px;\"><strong><span class=\"faq\">Why should I pre-order?</span> </strong>\r\nPre-ordering not only ensures that you receive We First at a discount as soon as it comes out, it also entitles you to free benefits including instant access to this month’s training video and tips, a free We First white paper on the ‘7 Keys to Brand Positioning for the Future,’ a free podcast on \'The Future of Ad Agencies,\' and 10% of the book price will be donated to the United Nations ‘Girl Up’ Foundation. That way you start changing someone’s life for the better immediately.</p>\r\n<p style=\"line-height: 23px;\"><strong><span class=\"faq\">How do I make sure the donation was made?</span></strong>\r\nAll you have to do is click on the Cause button at the top of the page and you’ll see a running tally of how much is being contributed and the names of those who participated. You can also watch the video in which the director of Educate Girl’s Globally, Lawrence Chickering, and I discuss the great work they’re doing and how we ensure full transparency of the donations and their maximum impact in the lives and education of young women.</p>\r\n<p style=\"line-height: 23px;\"><strong><span class=\"faq\">When do I get my book?</span></strong>\r\nWe First will be available the week of June 6th  2011. So you should receive it that week or the week immediately after.</p>\r\n<p style=\"line-height: 23px;\"><strong><span class=\"faq\">What can I do in the meantime?</span></strong>\r\nWe invite you to enter your email on the We First homepage to receive free white papers and training videos on how to build your brand community, profits and a better world. We also invite you to subscribe to the We First blog where you’ll receive up to three free articles a week on social media and companies creating change. Finally, we invite you to subscribe to the We First You Tube channel that will soon feature videos from top CEO’s, CMO’s, social media specialists and non-profit leaders sharing what they have learned about how they put social technology to work for them.</p>\r\n<p style=\"line-height: 23px;\"><strong><span class=\"faq\">Why did you write the book?</span></strong>\r\nI wrote the book for several reasons. Firstly, as a dad I wanted to make sense of my time on this planet and to make a contribution to the world that I leave my children. Secondly, I was deeply concerned about the current economic crisis and the long-term issues destroying the lives of billions of people around the world. Thirdly, I was overwhelmed and excited about the potential of new social technology. Finally, the catalyst for me committing to We First was a speech that Bill Gates gave to the World Economic Forum in 2008 in which he said that governments and philanthropies can’t fix the world on their own and that the private sector must get involved. Having been an ad guy whose job it was to re-characterize business problems as creative opportunities, I saw this as an important challenge.</p>\r\n<p style=\"line-height: 23px;\"><strong><span class=\"faq\">Why do we need We First now?</span></strong>\r\nEveryone is very aware of the economic crisis we are in and the multiple global challenges we face from disease to child mortality to damage to the environment. Yet despite the wake-up call of 2008, we see many politicians and wealthy Wall Street firms returning to old habits that leave too many people out of the prosperity equation. As such, consumers need to assume greater responsibility and leverage their buying power to persuade corporations that we need to shift our practice of capitalism before the entire system is irreparably broken. The time to create a new sustainable practice of capitalism is now because social media enables us to connect and act together in new ways.</p>\r\n<p style=\"line-height: 23px;\"><strong><span class=\"faq\">How will We First become a movement?</span></strong>\r\nIt starts with people like you. People who care enough about our world and the future to invest the time and money in a book like this. It grows through your friends and colleagues, either through you recommending the book or simply talking about the issues it addresses. It takes root when each of us changes the way we see our roles as shoppers, parents, citizens, employees, shareholders or bosses. It compounds as companies respond to customers, just like you, sharing what they want. Then other companies follow, and just like the green or recycling movements, over time we see a fundamental shift in business practices. Big brands are already waking up to this challenge because their profits depend on it.</p>\r\n<p style=\"line-height: 23px;\"><strong><span class=\"faq\">What’s the goal of We First?</span></strong>\r\nMy hope is that We First lends a strong voice to the rising chorus of thought leaders, politicians, economists and concerned citizens calling for a shift in how we run the planet. The daily cost to the lives and happiness of so many people is unconscionable. There is no time to waste. We must start putting each other first.</p>','Order (Frequently Asked Questions)','','inherit','open','open','','92-revision-6','','','2011-01-20 15:42:41','2011-01-20 15:42:41','',92,'http://wefirstbranding.com/92-revision-6',0,'revision','',0),(191,1,'2012-01-18 19:31:47','2012-01-18 19:31:47','A respected author, influential blogger and international speaker, Simon is considered one of the world’s foremost experts on branding and social media. He offers corporate executives, top brands and non-profit leaders critical insights into how to capitalize on social media to build brand communities, profits and positive impact.\r\n\r\nSimon is master at distilling complex ideas down into simple, memorable communications, and at engaging an audience on a powerful, emotional level. His unique combination of spontaneity, disarming humor, and seriousness of purpose ensures that each engagement leaves his audiences enlightened, inspired and wanting more.\r\n<div style=\"text-align: center;\">\r\n\r\n<strong><span class=\"red\">For bookings please contact Michael Frick at Core Agency:</span></strong>\r\nPhone: <span class=\"red\">+1 877 717 5327</span>\r\nEmail: mike@coreagency.com\r\n\r\n<strong>SPEAKERS REEL</strong>\r\n\r\nhttp://youtu.be/fcE-69zWZ5I\r\n\r\n<strong>TEDxSF</strong>\r\n\r\nhttp://youtu.be/frLPXMyPOKY\r\n\r\n</div>','Speaking','','inherit','open','open','','181-autosave','','','2012-01-18 19:31:47','2012-01-18 19:31:47','',181,'http://wefirstbranding.com/181-autosave',0,'revision','',0),(316,1,'2011-10-26 03:38:39','2011-10-26 03:38:39','A respected author, influential blogger and international speaker, Simon is considered one of the world’s foremost experts on branding and social media. He offers corporate executives, top brands and non-profit leaders critical insights into how to capitalize on social media to build brand communities, profits and positive impact.\r\n\r\nSimon is master at distilling complex ideas down into simple, memorable communications, and at engaging an audience on a powerful, emotional level. His unique combination of spontaneity, disarming humor, and seriousness of purpose ensures that each engagement leaves his audiences enlightened, inspired and wanting more.\r\n<div style=\"text-align: center;\">\r\n\r\n<strong><span class=\"red\">For bookings please contact Michael Frick at Core Agency:</span></strong>\r\nPhone: <span class=\"red\">+1 877 717 5327</span>\r\nEmail: mike@coreagency.com\r\n\r\nhttp://youtu.be/frLPXMyPOKY \r\n\r\nhttp://youtu.be/1JMZBNH1ZQk\r\n\r\nhttp://youtu.be/2Xx_HSYcI14\r\n\r\nhttp://youtu.be/NmK5YBvblYA','Speaking','','inherit','open','open','','181-revision-8','','','2011-10-26 03:38:39','2011-10-26 03:38:39','',181,'http://wefirstbranding.com/181-revision-8',0,'revision','',0),(301,1,'2011-10-21 18:31:14','2011-10-21 18:31:14','A respected author, influential blogger and international speaker, Simon is considered one of the world’s foremost experts on branding and social media. He offers corporate executives, top brands and non-profit leaders critical insights into how to capitalize on social media to build brand communities, profits and positive impact.\r\n\r\nSimon is master at distilling complex ideas down into simple, memorable communications, and at engaging an audience on a powerful, emotional level. His unique combination of spontaneity, disarming humor, and seriousness of purpose ensures that each engagement leaves his audiences enlightened, inspired and wanting more.\r\n<div style=\"text-align: center;\">\r\n\r\n<strong><span class=\"red\">For bookings please contact Michael Frick at Core Agency:</span></strong>\r\nPhone: <span class=\"red\">+1 877 717 5327</span>\r\nEmail: mike@coreagency.com\r\n\r\n</div>\r\n<div style=\"text-align: center;\"><a class=\"popup\" href=\"http://www.youtube.com/v/HhuurliyIoA?fs=1&amp;hl=en_US\"><img src=\"wp-content/themes/wefirst/images/speaking-video.png\" alt=\"Simon Mainwaring Introduction\" /></a></div>','Speaking','','inherit','open','open','','181-revision-7','','','2011-10-21 18:31:14','2011-10-21 18:31:14','',181,'http://wefirstbranding.com/181-revision-7',0,'revision','',0),(192,1,'2011-02-10 19:14:46','2011-02-10 19:14:46','<p>A respected author, influential blogger and international speaker, Simon is considered one of the world’s foremost experts on branding and social media. He offers corporate executives, top brands and non-profit leaders critical insights into how to capitalize on social media to build brand communities, profits and positive impact. </p>\r\n\r\n<p>Simon is master at distilling complex ideas down into simple, memorable communications, and at engaging an audience on a powerful, emotional level. His unique combination of spontaneity, disarming humor, and seriousness of purpose ensures that each engagement leaves his audiences enlightened, inspired and wanting more. </p>\r\n\r\n<div style=\"text-align:center;\"><p><strong><span class=\"red\">For bookings contact We First:</span></strong>\r\nPhone: <span class=\"red\">+1 310-878-4418</span><br/>Email:<a href=\"mailto:contact@wefirstbranding.com\"> contact@wefirstbranding.com</a><br/>We First<br/>1223 Wilshire Blvd. #1730<br/>Santa Monica<br/>CA 90403</p></div>\r\n\r\n<div style=\"text-align:center;\"><a class=\"popup\" href=\"http://www.youtube.com/v/HhuurliyIoA?fs=1&amp;hl=en_US\"><img src=\"wp-content/themes/wefirst/images/speaking-video.png\" alt=\"Simon Mainwaring Introduction\" /></a></div>','Speaking','','inherit','open','open','','181-revision-2','','','2011-02-10 19:14:46','2011-02-10 19:14:46','',181,'http://wefirstbranding.com/181-revision-2',0,'revision','',0),(220,1,'2011-04-28 01:57:02','2011-04-28 01:57:02','\"Can big business be socially responsible? Brand consulting expert Mainwaring certainly thinks so. He believes new technologies aren\'t merely making life easier, they\'re making us better: in allowing us to connect with each other across geographic, cultural, and language barriers, the Internet and social media might very well be increasing our capacity for empathy. His \"We First\" ethos proposes cooperation between governments, philanthropies, and capitalist corporations to achieve meaningful social transformation. Social media—viral, borderless—is the perfect vehicle to promote \"contributory consumerism,\" and Mainwaring has fascinating suggestions for technological innovation and systemic change: he proposes a \"Global Brand Initiative\": an association of corporate brands and their advertising partners and competitors that willingly work together (Coke with Pepsi, Greenpeace with WWF, the U.S. with China) to advance corporate social responsibility and charitable donations. Tall orders, all—but the author\'s enthusiasm and evidence make an excellent (and counterintuitive) case for big business\'s ability to make major strides in creating a more equitable world.\"\r\n<strong>Publisher’s Weekly</strong>\r\n\r\n<strong><span style=\"font-weight: normal;\"><img src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />In the most important business book since Freakonomics, Simon Mainwaring’s transformational opus illustrates that doing good and doing well go hand-in-hand for 21st century corporations. A groundbreaking approach to marketing, We First teaches brands how to tap into a world of 600 million friends and billions of daily personal news feeds by making an impact one person at a time.<img src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" /></span>\r\nJay Samit, CEO SocialVibe/Former EVP Sony Corporation of America</strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />Capitalism as it exists, is not sustainable nor is it engendering the support and action needed for widespread global renewal. As new media transforms the business landscape and redistributes influence within markets, consumers are now in a position to dictate the actions of businesses based not only on buying power, but also what they say and don\'t say in online social communities - individually and collectively. Simon Mainwaring’s We First empowers socially conscious consumers to channel their online activity sparking massive social change while also awakening business leaders to earn critical relevance through positive, meaningful transformation. Mainwaring is an inspiring leader in his field that truly understands the dynamics in play in the new world of business, online consumer behavior, and how they can collaborate to rethink and rework paths to true global renewal.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Brian Solis, Author of Engage</span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />Few understand the power of brands and consumers better than Simon Mainwaring. In \"We First,\" he presents a truly compelling vision of how to transform that power to the benefit of society and the good of capitalism.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Jeff Jarvis, Author, “What Would Google Do?</span></strong>\r\n\r\n\"Simon Mainwaring has a deep and powerful understanding of social media and presents great opportunities to use it for real change. In <em>We First</em>, his approach inspires and empowers both brands and consumers alike with innovative solutions to some of the biggest challenges facing our world.\"\r\n<strong>Scott Harrison, Founder of charity: water</strong>\r\n\r\n\"Many will buy <em>We First</em> as a business book for a radical new perspective on marketing in the digital age.  But many will find in it even in more important as a social philosophy for a crowded world spinning ever faster, where traditional push marketing is simply not sustainable.  Simon Mainwaring is the new master of the \'three wins\' - for your company, for you customers and for the planet.  He shows us clearly that companies that <em>mean</em> more actually <em>make</em> more, turning customers into their most important evangelists.  Today, values count as much as value, and Simon shows us how to find, foster and share the best of both.\"\r\n<strong>Steve Hayden, Vice Chairman, Ogilvy &amp; Mather Worldwide</strong>\r\n\r\n“Brand promises must be backed up by credible action or they are rendered meaningless in today\'s social-media dialog. Today\'s consumer has the power to hold brands accountable. Simon Mainwaring\'s <em>We First</em> is the ultimate how-to guide for 21st century brand-building.”\r\n<strong>Robert Tercek, Founder, General Creativity and former President of Digital Media OWN (Oprah Winfrey Network) </strong>\r\n\r\n“Nearly a century ago, Henry Ford said, \"A business that makes nothing but money is a poor business.\" And now Simon Mainwaring explores that idea in depth, asserting that not only should capitalism and social change coexist, but giving examples of how they can.”\r\n<strong>Scott Monty, </strong><strong>Global Digital &amp; Multimedia Communications Manager, Ford Motor Company</strong>\r\n\r\n<em>“We First</em> explains how capitalism must transform from being an engine just for profit into one that\'s driven by purpose. A veteran brand marketer, Simon Mainwaring shows how to use social technologies to create and deepen business relationships, which in turn drive profits. Put meaning back into your business by buying this book. Actually, buy two and give one away to someone who is also yearning to take their business to the next level.”\r\n<strong>Charlene Li, Author of \"Open Leadership\" and Founder of Altimeter Group</strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />With his mastery of the branding process and his commitment to corporate responsibility, Simon Mainwaring is the perfect author to chart the path for capitalism’s enlightened self-preservation.\r\n\r\nCapitalism and ethical behavior are compatible, but the relationship must become more symbiotic if capitalism is to survive in a world in which consumers are increasingly assertive about their own rights and the greater good.  Social networking makes possible an unprecedented level of dialogue between producers and consumers, and producers ignore this conversation at their peril. For their part, consumers will use their buying power as enhanced by these networks to advance personal and societal agendas.\r\n\r\nMainwaring’s book explains the practical aspects of how all this works. As such, We First is a critical resource for corporate leaders and will inspire consumers, individually and collectively, to recognize their inherent strength.  A renewed capitalism will be able to not only survive in the 21st century, but also become a stronger, more responsible force for social change. Led by consumers empowered by new media, as envisioned by Mainwaring, corporate responsibility will become far more pervasive. We First is an invaluable blueprint for building this new societal structure we so urgently need.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Philip Seib\r\nProfessor of Journalism and Public Diplomacy\r\nProfessor of International Relations\r\nDirector, Center on Public Diplomacy, Annenberg School\r\nUniversity of Southern California</span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />When customers and companies truly understand the vision in We First, when they realize we have the power to make capitalism work in our favor, when they embrace just how powerful the social media tools are that we already have in our hands, they\'ll unleash an almost unlimited capacity to massively change our world. We First is more than a must read - it\'s a must do. Buy it, act it, and most importantly – LIVE IT!<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Gary Vaynerchuk, Author, ‘Crush It!’</span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />In the most important business book since Freakonomics, Simon Mainwaring’s transformational opus illustrates that doing good and doing well go hand-in-hand for 21st century corporations. A groundbreaking approach to marketing, We First teaches brands how to tap into a world of 600 million friends and billions of daily personal news feeds by making an impact one person at a time.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Jay Samit, CEO SocialVibe &amp; former EVP Sony Corporation of America</span></strong>\r\n\r\n“To avoid collapse of the natural resources that support the business activities that human beings are so feverishly pursuing, we must move from the Industrial Age to the Sustainability Age. But how will that happen? <em>We First</em> explains how it is <em>already</em> happening in the new alignment between brands and customers that promises a roadmap to living within the natural means of our Planet Earth.”\r\n<strong>Rick Ridgeway, VP Environmental Initiatives, Patagonia, Inc.</strong>\r\n\r\n\"<em>We First</em> lays out a movement that looks to transform corporate America, providing plenty of food for thought for the business leaders of today and tomorrow.\"\r\n<strong>Tony Hsieh, New York Times bestselling author of \"Delivering Happiness\" and CEO of Zappos.com, Inc.</strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />Today like never before the future of companies and brands are in the throes of change. This change is driven by a combination of human experience and learning combined with new technologies and capabilities that are changing the very mindsets of people and deeply impacting their expectations.\r\n\r\nIn the work that I do for some of the largest firms around the world the key questions that CEO’s, marketers, government authorities and communities ask are the following?\r\n<ul>\r\n	<li class=\"dot\">What is the purpose of a brand and a firm?</li>\r\n	<li class=\"dot\">Who is behind this firm, brand and effort?</li>\r\n	<li class=\"dot\">Are companies responsive to people and are they transparent?</li>\r\n	<li class=\"dot\">Which companies and brands can I trust?</li>\r\n	<li class=\"dot\">What do other people, employees, customers and community say about the brands and companies I am dealing with or would like to deal with?</li>\r\n	<li class=\"dot\">Is there meaning for a brand and company besides profit maximization?</li>\r\n</ul>\r\nMarketers, companies and people are realizing that increasingly how one acts is very important. Is one being authentic? Is there a respect and awareness of a greater community? Can we trust you?\r\n\r\nToday because of Social Media everyone quickly gets to see the people, the values and the drivers behind a company. Marketers and managers and all folks in leadership positions now need to change and adapt to a new world.\r\n\r\nSimon Mainwaring has been at the forefront of these changes both as a practitioner, thinker, early adopter and innovator of how markets and marketing can combine both art and science, profit and greater good as well as commerce and community.\r\n\r\nFor many of us we look to Simon Mainwaring as he works in this blurring world to guide us.\r\n\r\nI am very excited about the prospect of a book that will not only allow us to tap the nearly two decades of wisdom and experience that Simon brings to these topics of the future of commerce and brands and community but also practical tips on making things actually happen.\r\n\r\nThere are a lot of wise folks and lots of wet under the ears early adopters. Then there is Simon who straddles these worlds and finds ways to connect them. We First is as prescient as it is visionary – a must read for marketers and consumers intent on creating a prosperous future for all.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Rishad Tobaccowala, Chief Strategy and Innovation Officer for VivaKi</span></strong>\r\n\r\n\"Simon Mainwaring’s insights and recommendations about the power of brands and consumers demonstrate how businesses can enhance the triple bottom line - doing good while making a profit and saving our world.\"<strong> </strong>\r\n<strong>Beth Kanter, Co-founder Zoetica and author of The Networked Non-Profit</strong>\r\n\r\n\"<em>We First</em> is more than a call to action, it\'s a new imperative. Simon Mainwaring makes a very compelling case for how the combined power of consumers and brands will influence business and bring about a new era of social transformation. <em>We First</em> will show you a path to creating a better world. Buy it today.\"\r\n<strong>Valeria Maltoni, author of <em>Conversation Agent</em></strong>\r\n\r\n“<em>We First</em> elegantly demonstrates the power of turning me into we by aligning brands and consumers as social collaborators”\r\n<strong>Peter Guber, Chairman &amp; CEO Mandalay Entertainment</strong>\r\n\r\n\"By demonstrating how brands benefit from cause integration, <em>We First</em> lays\r\nout a vital and actionable blueprint for how we can scale social change to\r\nmeet global challenges. By tapping into these powerful private sector forces, Mainwaring shows us how we transform capitalism to create a world we all want to live in.\"\r\n<strong>Ryan Scott, CEO of Causecast </strong>\r\n\r\n“The evolution of capitalism is putting <em>We First</em>. Mainwaring not only gets this, but helps us understand how to make it happen.”\r\n<strong>Jay Coen Gilbert, Co-founder B Corporations</strong>\r\n\r\n“This is exactly the book that the world needs right now.  It’s our GPS for reaching the destination we must achieve: an intersection of business and consumerism that drives not just big profits but also greater good.”\r\n<strong>Katya Andresen</strong><strong>, </strong><strong>COO Network for Good and author, Robin Hood Marketing</strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />Mainwaring offers an inspiring new vision for today\'s broken capitalist model, one that embraces human capital as much as economic. We First does away with the typical fluff-slinging of manifestos and instead offers a practical guide to how brands can do well by doing good, a guide as rooted in socio-cultural insight as it is in a keen understanding of emerging media and technologies – from social networking platforms to location-based mobile applications. Mainwaring shows, with the rigor of an innovation researcher and the passion of a postmodern philanthropist, that capitalism needs not a revolution but an evolution.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Maria Popova, Editor of Brain Pickings</span></strong>\r\n\r\n“<em>We First</em> shines an impactful spotlight on the vital importance of weaving socially mindful practices into the DNA of the “for profit “ sector. In today’s interconnected world, the time is <strong>now</strong> for marketers and consumers to assess their role in creating the greater good.”\r\n<strong>Blair Cobb</strong><strong>, </strong><strong>Director, AOL Cause Marketing</strong>\r\n\r\n\"It is no secret that our society is being transformed - rapidly, and constantly. Still, most people don\'t fully understand exactly what is changing or what specific steps must be taken to survive, let alone thrive, in this new age. Simon Mainwaring understands. He knows that every organization needs to dramatically shift how it operates and communicates.  He knows that individuals want to have a meaningful, measurable impact on the world.  He recognizes that the platforms and channels that have developed over the past few years provide a powerful foundation from which a complete re-imagination of business and philanthropy. Simon Mainwaring has counseled clients throughout his distinguished career on how brands and consumers can work together, fueled by social media, to build a better world. Now, in his extraordinary new book, he offers his insights and guidance to everyone else.  Ignore this book at your own peril.\"\r\n<strong>Brian Reich, SVP and Global Editor, Edelman Digital</strong>\r\n\r\n“Simon Mainwaring puts forth inspiring and provocative ideas on how to transform capitalism into an engine of prosperity. He shows how global brands can become a critical catalyst for creating sustainable capitalism and positive social change.”\r\n<strong>Dave Hudson, CEO NM Incite, Nielsen &amp; McKinsey</strong><strong></strong>\r\n\r\n\"Mainwaring has written a comprehensive and engaging account of how we can use social media as a jumping off point to effect positive change not only in the world of business but in our communities and globally as well. <em>We First</em> is a must-read for anyone interested in the field of online marketing, consumerism or the simple desire of making the world a better place.\"\r\n<strong>Liz Heller, CEO Buzztone</strong>\r\n\r\n“Simon Mainwaring’s <em>We First</em> redefines how consumer choice is shifting to more complex dimensions…the calculus of how a brand fits the consumer’s rational, emotional, and even spiritual/ethical needs. Simon insightfully posits how these concerns go beyond individual well being, and take on socio-political dimensions. <em>We First</em> recalibrates that equation by asking what is the holistic role a brand plays in one’s life? How do the spending choices a consumer makes enhance their world and, the planet in general. <em>We First</em> shines a light on how greater numbers of consumers are willing to associate or to disassociate with products and services based on a broader set of understandings – namely, the ethical dimensions of a brand and their implications for our collective future.”\r\n<strong>Tim Sexton, CEO of Sexton Co.</strong>','Reviews','','inherit','open','open','','32-revision-22','','','2011-04-28 01:57:02','2011-04-28 01:57:02','',32,'http://wefirstbranding.com/32-revision-22',0,'revision','',0),(208,1,'2011-02-10 19:03:02','2011-02-10 19:03:02','<p>A respected author, influential blogger and international speaker, Simon is considered one of the world’s foremost experts on branding and social media. He offers corporate executives, top brands and non-profit leaders critical insights into how to capitalize on social media to build brand communities, profits and positive impact. </p>\r\n\r\n<p>Simon is master at distilling complex ideas down into simple, memorable communications, and at engaging an audience on a powerful, emotional level. His unique combination of spontaneity, disarming humor, and seriousness of purpose ensures that each engagement leaves his audiences enlightened, inspired and wanting more. </p>\r\n\r\n<div style=\"text-align:center;\"><p><strong>For bookings contact We First:</strong>\r\nPhone: +1 310-878-4418<br/>Email:<a href=\"mailto:contact@wefirstbranding.com\"> contact@wefirstbranding.com</a><br/>We First<br/>1223 Wilshire Blvd. #1730<br/>Santa Monica<br/>CA 90403</p></div>\r\n\r\n<div style=\"text-align:center;\"><a class=\"popup\" href=\"http://www.youtube.com/v/5K-fJThQScU?hl=en&fs=1\"><img src=\"wp-content/themes/wefirst/images/speaking-video.png\" alt=\"Simon Mainwaring Introduction\" /></a></div>','Events','','inherit','open','open','','36-revision-9','','','2011-02-10 19:03:02','2011-02-10 19:03:02','',36,'http://wefirstbranding.com/36-revision-9',0,'revision','',0),(201,1,'2011-02-10 19:14:26','2011-02-10 19:14:26','<p><img src=\"/wp-content/themes/wefirst/images/begin-quote.png\" style=\"padding: 0px 3px 5px 0px;\" alt=\"\" />Capitalism as it exists, is not sustainable nor is it engendering the support and action needed for widespread global renewal. As new media transforms the business landscape and redistributes influence within markets, consumers are now in a position to dictate the actions of businesses based not only on buying power, but also what they say and don\'t say in online social communities - individually and collectively. Simon Mainwaring’s We First empowers socially conscious consumers to channel their online activity sparking massive social change while also awakening business leaders to earn critical relevance through positive, meaningful transformation. Mainwaring is an inspiring leader in his field that truly understands the dynamics in play in the new world of business, online consumer behavior, and how they can collaborate to rethink and rework paths to true global renewal.<img src=\"/wp-content/themes/wefirst/images/end-quote.png\" style=\"padding: 0px 0px 5px 3px;\" alt=\"\" /><br/><strong><span class=\"red\">Brian Solis, Author of Engage</span></strong></p>\r\n\r\n<div class=\"sep-line\"></div>\r\n\r\n<p><img src=\"/wp-content/themes/wefirst/images/begin-quote.png\" style=\"padding: 0px 3px 5px 0px;\" alt=\"\" />Few understand the power of brands and consumers better than Simon Mainwaring. In \"We First,\" he presents a truly compelling vision of how to transform that power to the benefit of society and the good of capitalism.<img src=\"/wp-content/themes/wefirst/images/end-quote.png\" style=\"padding: 0px 0px 5px 3px;\" alt=\"\" /><br/><strong><span class=\"red\">Jeff Jarvis, Author, “What Would Google Do?</span></strong></p>\r\n\r\n<div class=\"sep-line\"></div>\r\n\r\n<p><img src=\"/wp-content/themes/wefirst/images/begin-quote.png\" style=\"padding: 0px 3px 5px 0px;\" alt=\"\" />With his mastery of the branding process and his commitment to corporate responsibility, Simon Mainwaring is the perfect author to chart the path for capitalism’s enlightened self-preservation.</p>\r\n\r\n<p>Capitalism and ethical behavior are compatible, but the relationship must become more symbiotic if capitalism is to survive in a world in which consumers are increasingly assertive about their own rights and the greater good.  Social networking makes possible an unprecedented level of dialogue between producers and consumers, and producers ignore this conversation at their peril. For their part, consumers will use their buying power as enhanced by these networks to advance personal and societal agendas.</p>\r\n\r\n<p>Mainwaring’s book explains the practical aspects of how all this works. As such, We First is a critical resource for corporate leaders and will inspire consumers, individually and collectively, to recognize their inherent strength.  A renewed capitalism will be able to not only survive in the 21st century, but also become a stronger, more responsible force for social change. Led by consumers empowered by new media, as envisioned by Mainwaring, corporate responsibility will become far more pervasive. We First is an invaluable blueprint for building this new societal structure we so urgently need.<img src=\"/wp-content/themes/wefirst/images/end-quote.png\" style=\"padding: 0px 0px 5px 3px;\" alt=\"\" /><br/><strong><span class=\"red\">Philip Seib<br/>Professor of Journalism and Public Diplomacy<br/>Professor of International Relations<br/>Director, Center on Public Diplomacy, Annenberg School<br/>University of Southern California</span></strong></p>\r\n\r\n<div class=\"sep-line\"></div>\r\n\r\n<p><img src=\"/wp-content/themes/wefirst/images/begin-quote.png\" style=\"padding: 0px 3px 5px 0px;\" alt=\"\" />When customers and companies truly understand the vision in We First, when they realize we have the power to make capitalism work in our favor, when they embrace just how powerful the social media tools are that we already have in our hands, they\'ll unleash an almost unlimited capacity to massively change our world. We First is more than a must read - it\'s a must do. Buy it, act it, and most importantly – LIVE IT!<img src=\"/wp-content/themes/wefirst/images/end-quote.png\" style=\"padding: 0px 0px 5px 3px;\" alt=\"\" /><br/><strong><span class=\"red\">Gary Vaynerchuk, Author, ‘Crush It!’</span></strong></p>\r\n\r\n<div class=\"sep-line\"></div>\r\n\r\n<p><img src=\"/wp-content/themes/wefirst/images/begin-quote.png\" style=\"padding: 0px 3px 5px 0px;\" alt=\"\" />In the most important business book since Freakonomics, Simon Mainwaring’s transformational opus illustrates that doing good and doing well go hand-in-hand for 21st century corporations. A groundbreaking approach to marketing, We First teaches brands how to tap into a world of 600 million friends and billions of daily personal news feeds by making an impact one person at a time.<img src=\"/wp-content/themes/wefirst/images/end-quote.png\" style=\"padding: 0px 0px 5px 3px;\" alt=\"\" /><br/><strong><span class=\"red\">Jay Samit, CEO SocialVibe & former EVP Sony Corporation of America</span></strong></p>\r\n\r\n<div class=\"sep-line\"></div>\r\n\r\n<p><img src=\"/wp-content/themes/wefirst/images/begin-quote.png\" style=\"padding: 0px 3px 5px 0px;\" alt=\"\" />Today like never before the future of companies and brands are in the throes of change. This change is driven by a combination of human experience and learning combined with new technologies and capabilities that are changing the very mindsets of people and deeply impacting their expectations.</p>\r\n\r\n<p>In the work that I do for some of the largest firms around the world the key questions that CEO’s, marketers, government authorities and communities ask are the following?\r\n<ul>\r\n<li class=\"dot\">What is the purpose of a brand and a firm?</li>\r\n<li class=\"dot\">Who is behind this firm, brand and effort?</li>\r\n<li class=\"dot\">Are companies responsive to people and are they transparent?</li>\r\n<li class=\"dot\">Which companies and brands can I trust?</li>\r\n<li class=\"dot\">What do other people, employees, customers and community say about the brands and companies I am dealing with or would like to deal with?</li>\r\n<li class=\"dot\">Is there meaning for a brand and company besides profit maximization?</li>\r\n</ul></p>\r\n\r\n<p>Marketers, companies and people are realizing that increasingly how one acts is very important. Is one being authentic? Is there a respect and awareness of a greater community? Can we trust you?</p>\r\n\r\n<p>Today because of Social Media everyone quickly gets to see the people, the values and the drivers behind a company. Marketers and managers and all folks in leadership positions now need to change and adapt to a new world.</p>\r\n\r\n<p>Simon Mainwaring has been at the forefront of these changes both as a practitioner, thinker, early adopter and innovator of how markets and marketing can combine both art and science, profit and greater good as well as commerce and community.</p>\r\n\r\n<p>For many of us we look to Simon Mainwaring as he works in this blurring world to guide us.</p>\r\n\r\n<p>I am very excited about the prospect of a book that will not only allow us to tap the nearly two decades of wisdom and experience that Simon brings to these topics of the future of commerce and brands and community but also practical tips on making things actually happen.</p>\r\n\r\n<p>There are a lot of wise folks and lots of wet under the ears early adopters. Then there is Simon who straddles these worlds and finds ways to connect them. We First is as prescient as it is visionary – a must read for marketers and consumers intent on creating a prosperous future for all.<img src=\"/wp-content/themes/wefirst/images/end-quote.png\" style=\"padding: 0px 0px 5px 3px;\" alt=\"\" /><br/><strong><span class=\"red\">Rishad Tobaccowala, Chief Strategy and Innovation Officer for VivaKi</span></strong></p>\r\n\r\n<div class=\"sep-line\"></div>\r\n\r\n<p><img src=\"/wp-content/themes/wefirst/images/begin-quote.png\" style=\"padding: 0px 3px 5px 0px;\" alt=\"\" />Mainwaring offers an inspiring new vision for today\'s broken capitalist model, one that embraces human capital as much as economic. We First does away with the typical fluff-slinging of manifestos and instead offers a practical guide to how brands can do well by doing good, a guide as rooted in socio-cultural insight as it is in a keen understanding of emerging media and technologies – from social networking platforms to location-based mobile applications. Mainwaring shows, with the rigor of an innovation researcher and the passion of a postmodern philanthropist, that capitalism needs not a revolution but an evolution.<img src=\"/wp-content/themes/wefirst/images/end-quote.png\" style=\"padding: 0px 0px 5px 3px;\" alt=\"\" /><br/><strong><span class=\"red\">Maria Popova, Editor of Brain Pickings </span></strong></p>\r\n\r\n<div class=\"sep-line\"></div>\r\n\r\n<p style=\"padding-bottom: 20px;\"><img src=\"/wp-content/themes/wefirst/images/begin-quote.png\" style=\"padding: 0px 3px 5px 0px;\" alt=\"\" />In the most important business book since Freakonomics, Simon Mainwaring’s transformational opus illustrates that doing good and doing well go hand-in-hand for 21st century corporations. A groundbreaking approach to marketing, We First teaches brands how to tap into a world of 600 million friends and billions of daily personal news feeds by making an impact one person at a time.<img src=\"/wp-content/themes/wefirst/images/end-quote.png\" style=\"padding: 0px 0px 5px 3px;\" alt=\"\" /><br/><strong><span class=\"red\">Jay Samit, CEO SocialVibe/Former EVP Sony Corporation of America</span></strong></p>','Reviews','','inherit','open','open','','32-revision-19','','','2011-02-10 19:14:26','2011-02-10 19:14:26','',32,'http://wefirstbranding.com/32-revision-19',0,'revision','',0),(202,1,'2011-03-25 17:16:17','2011-03-25 17:16:17','<h2 class=\"page_subheader2\">Upcoming</h2>\r\n<strong>General Mills ‘Masters of Digital’ Series</strong>\r\nKeynote: “How to shift your thinking to maximize your digital investment.” Minnesota, June, 2011\r\n\r\n<strong>Gen Next Forum</strong>\r\nTopic: \"How social technology can scale social change.\"\r\nLos Angeles\r\n\r\n<strong>SXSW</strong>\r\nBook Reading: \" How social media can remake capitalism and build a better world.\" Austin, Texas\r\n\r\n<strong>Los Angeles Founder\'s Institute</strong>\r\nTopic: Brand Self-Definition in a shifting marketplace.\" Los Angeles\r\n\r\n<strong>3rd Annual Gravity Summit</strong>\r\nOpening Keynote, Los Angeles, February, 2011\r\n\r\n<strong>Media Entertainment Technology Alliance Forum</strong>\r\nPanel: “Is Social media making the world more unstable?”  Los Angeles, February, 2011\r\n<h2 class=\"page_subheader2\">Selected 2010 Engagements</h2>\r\n<strong>Cool Gravity Summit, UCLA</strong>\r\nKeynote: ‘How brands and consumers use social media to build profit and a better world.’ San Diego, November 2010\r\n\r\n<strong>Think Social, The Paley Center for Media</strong>\r\nTopic: ‘Social and Mobile Technologies For Positive Change.’ Los Angeles, October 2010\r\n\r\n<strong>Images and Voices of Hope World Summit</strong>\r\nKeynote: ‘Media as an Agent of Social Change.’ New York, September 2010\r\n\r\n<strong>National Collegiate Scouting Association Annual Conference</strong>\r\nKeynote: ‘How to Use Social Media to Build Brand Communities.’ Chicago, July 2010\r\n\r\n<strong>Cannes International Advertising Festival</strong>\r\nKeynote: ‘New Media: Make or break lessons in today\'s most powerful instrument of change.’ France, June 2010\r\n\r\n<strong>Public Forum on Cultural Diplomacy</strong>\r\nTopic: ‘How Cultural Diplomacy Can Bridge the U. S. &amp; the Middle East.’ Los Angeles, May 2010\r\n\r\n<strong>#140 Conference Meet-up</strong>\r\nTopic: \'Timeless Truths for the Real-Time Web.\' Los Angeles, May 2010\r\n\r\n<strong>YPO/EO/NFLPA Conference</strong>\r\nKeynote: \'Building Profitable Brand Communities through Social Media.\' Chicago, May 2010\r\n\r\n<strong>Gucci Group Global Conference</strong>\r\nKeynote: \'Embracing Uncertainty.\' Miami, April 2010\r\n\r\n<strong>ConnectNow Conference</strong>\r\nTopic: \'How Non-Profits Think and Grow Like For-Profits.\' Sydney, April 2010\r\n\r\n<strong>Founder\'s Institute</strong>\r\nKeynote: \'Naming and Branding.\' Los Angeles, March 2010\r\n\r\n<strong>University of Oregon New Media Summit</strong>\r\nTopic: \'You and the Future of Advertising.\' Oregon, February 2010\r\n\r\n<strong>Media Entertainment Technology Alliance (METal International)</strong>\r\nKeynote: \'Building a Brand Through Social Media.’ Los Angeles, January 2010','Engagements ','','inherit','open','open','','155-revision-4','','','2011-03-25 17:16:17','2011-03-25 17:16:17','',155,'http://wefirstbranding.com/155-revision-4',0,'revision','',0),(204,1,'2011-05-06 23:05:11','2011-05-06 23:05:11','<div class=\"column_left\">\n\nAs you’ll discover in my book, <a href=\"/checkout\">We First</a>, I believe that brands must integrate purpose into their profit models and embrace the idea that a portion of every purchase, no matter the product, should contribute towards social change. As such, 10% of all proceeds from the purchases of my book will be donated to \'Girl Up,\' a campaign of the United Nations Foundation.\n\nThis decision is both personal and professional. When trying to decide which cause to support for the next 12 months, I thought about what was most meaningful in my life. My two daughters, Aisha aged 11 and Talia aged 8, quickly came to mind.\n\nI also thought about what I believe is the most powerful way to manifest lasting change where its needed most. I deeply believe that strong girls become the women who are the foundations of our homes, health, communities, growing economies and nations. And that education is the most effective way to build strong bodies and minds, especially in developing nations. Plus my wife was a schoolteacher by trade so the whole family agreed. So that’s why 10% of the proceeds from We First will go to \'Girl Up,\' a campaign of the United Nations Foundation.\n\n\nThe Girl Up campaign is wonderful for several reasons. Firstly, it is participatory in that it channels the energy and compassion of young American girls (like mine) to help provide the needs of the hardest-to-reach adolescent girls. Secondly, it gives you choices in how to participate, from investing in a girl’s education</a> to <a href=\"http://www.girlup.org/get-involved/events/\" target=\"_blank\">attending events</a> to <a href=\"http://www.globalproblems-globalsolutions.org/site/TR/Events/GU?pg=entry&amp;fr_id=1060\" target=\"_blank\">Girlraising</a> to <a href=\"http://www.girlup.org/get-involved/multimedia.html\" target=\"_blank\">multi-media toolkits</a> to <a href=\"http://store.girlup.org/default.aspx\" target=\"_blank\">cool things you can buy</a>. Thirdly, ‘Girl Up’ has a deeply committed community on <a href=\"http://www.girlup.org/blog/\" target=\"_blank\">their blog</a>, <a href=\"http://www.facebook.com/girlup\" target=\"_blank\">Facebook</a> and <a href=\"http://twitter.com/girlup\" target=\"_blank\">Twitter</a> that I invite you to join.\n\n</div>\n<div class=\"column_right\">\n\nAs a father of two girls myself, I know how precious every young girl is. As someone extremely hopeful about a brighter future, I know that being strong, healthy, and educated are critical if we are to get there. Thank you for your support of We First, and please do all you can to help the United Nation Foundation\'s <a href=\"http://www.girlup.org\">Girl Up</a> campaign.\n\nFrequently asked questions:\n<ol>\n	<li style=\"padding-bottom: 10px;\"><a href=\"http://www.girlup.org/learn/the-worlds-adolescent-girls.html\" target=\"_blank\">Tell us about the world’s adolescent girls?</a></li>\n	<li style=\"padding-bottom: 10px;\"><a href=\"http://www.girlup.org/learn/making-an-impact.html\" target=\"_blank\">How does ‘Girl Up’ make an impact?</a></li>\n	<li style=\"padding-bottom: 10px;\"><a href=\"http://www.girlup.org/learn/where-do-your-funds-go.html\" target=\"_blank\">Where do the funds go?</a></li>\n	<li style=\"padding-bottom: 10px;\"><a href=\"http://www.girlup.org/learn/why-american-girls.html\" target=\"_blank\">Why American girls?</a></li>\n	<li style=\"padding-bottom: 10px;\"><a href=\"http://www.girlup.org/learn/stories/\" target=\"_blank\">Can you show us some success stories?</a></li>\n	<li style=\"padding-bottom: 10px;\"><a href=\"&lt;?php echo bloginfo(\'template_directory\'); ?&gt;/assets/Girlafesto.pdf\" target=\"_blank\">How can I download the Girlafesto?</a></li>\n</ol>\n<span class=\"attribution\">Photos attributions: hdptcar, Orange Tuesday, Jean Marc, Gabor Basch</span>\n\n</div>','Causes','','inherit','open','open','','40-autosave','','','2011-05-06 23:05:11','2011-05-06 23:05:11','',40,'http://wefirstbranding.com/40-autosave',0,'revision','',0),(205,2,'2014-04-24 00:42:27','2014-04-24 00:42:27','<div class=\"column_left\">\n\nWe First is the leading social branding firm that provides strategic consulting and training to help companies tell the story of the good work they do in ways that build their business. Our clients include Fortune 500 brands, major Foundations and high growth companies. <a href=\"http://wefirstbranding.com/wp-content/uploads/2014/04/We-First-One-Sheet-2014.pdf\" target=\"_blank\">Download our services overview</a>.\n<h2 class=\"page_subheader3\">The Process</h2>\nWe First services align a brand’s social purpose and communications to maximize their awareness, profits and positive impact. For measurable impact there must be a clear alignment between a brand’s definition, core values and purpose with their communications and social outreach. It’s this combination that creates brand messaging that is distinctive, memorable and effective in a social marketplace. There are six stages to this process.\n<h2 class=\"page_subheader3\">Stage 1: Brand Audit</h2>\nThe first stage is an audit of all existing assets, communications, and brand identity elements. We research competitors and the marketplace to provide a gap analysis and to identify new opportunities in a fluid marketplace. The audit covers offline, online and social communications in its assessment of the current perception and performance of the brand.\n<h2 class=\"page_subheader3\">Stage 2: Brand Strategy</h2>\nStage Two defines the purpose of the company in ways that will be benefit the brand internally with employees, externally in its marketing, and socially across its community. This alignment between a brand’s authentic narrative and its messaging is critical if a brand wants to engage a web-savvy consumer that demands transparency, authenticity and accountability. This also ensures there won’t be a disconnection in the consumer’s mind between what a brand stands for and its social outreach.\n<h2 class=\"page_subheader3\">Stage 3: Brand Identity</h2>\nStage Three formulates the Brand Identity to ensure that the appearance, experience and expressions of the brand are consistent and appealing to its target audiences and social community. It further ensures that the brand is positioned in such a way as to compel that audience or community to take action, whether it is buying a product, engaging in a conversation or supporting a cause.\n\n</div>\n<div class=\"column_right\">\n<h2 class=\"page_subheader3\">Stage 4: Brand Creative</h2>\nStage Four involves concepting different ways to build your brand’s social community in ways that build awareness, goodwill, loyalty and profit. The brand and its business objectives will dictate what media are most appropriate. The goal is to put your community to work for you to achieve shared goals, exponentially expand your marketing reach and impact.\n<h2 class=\"page_subheader3\">Stage 5: Brand Community</h2>\nStage Five is where we build your brand community through social engagement. This includes social media campaigns execution; mobile digital and gaming content rollout; In-house social media training, Search Engine Optimization (SEO); and co-ordination with PR campaigns.\n<h2 class=\"page_subheader3\">Stage 6: Brand Maintenance</h2>\nStage Six ensures your community keeps growing. We do this on a monthly basis, tracking shifts in brand awareness, consumers sentiment and your brand’s share of voice, integrating emerging technology that captures the imagination of your community and continuing to develop campaigns, content and promotions that promote community growth, engagement and loyalty.\n\nIn the customer-driven economy, people want to invest in brands that positively change the world, and the most iconic brands of the future will be those that drive the most meaningful social change.\n\n&nbsp;\n\n&nbsp;\n<p style=\"text-align: center;\"><a href=\"http://socialbrandingblueprint.com/corporate/\"><img class=\"size-full wp-image-469\" title=\"WF_Banner_TrainingKit_2\" src=\"http://wefirstbranding.com/wp-content/uploads/2013/10/WF_Banner_TrainingKit_2.jpg\" alt=\"\" width=\"427\" height=\"189\" /></a></p>\n<p style=\"text-align: center;\"></p>\n\n</div>','Consulting','','inherit','open','open','','151-autosave','','','2014-04-24 00:42:27','2014-04-24 00:42:27','',151,'http://wefirstbranding.com/151-autosave',0,'revision','',0),(206,1,'2011-02-10 19:00:40','2011-02-10 19:00:40','<div class=\"column_left\">\r\n\r\n<h2 class=\"page_subheader3\">The Process</h2>\r\nWe First services align a brand’s social purpose and communications to maximize their awareness, profits and positive impact. For measurable impact there must be a clear alignment between a brand’s definition, core values and purpose with their communications and social outreach. It’s this combination that creates brand messaging that is distinctive, memorable and effective in a social marketplace. There are six stages to this process.\r\n\r\n<h2 class=\"page_subheader3\">Stage 1: Brand Audit</h2>\r\n<p>The first stage is an audit of all existing assets, communications, and brand identity elements. We research competitors and the marketplace to provide a gap analysis and to identify new opportunities in a fluid marketplace. The audit covers offline, online and social communications in its assessment of the current perception and performance of the brand.</p>\r\n\r\n<h2 class=\"page_subheader3\">Stage 2: Brand Strategy</h2>\r\n<p>Stage Two defines the purpose of the company in ways that will be benefit the brand internally with employees, externally in its marketing, and socially across its community. This alignment between a brand’s authentic narrative and its messaging is critical if a brand wants to engage a web-savvy consumer that demands transparency, authenticity and accountability. This also ensures there won’t be a disconnection in the consumer’s mind between what a brand stand for and its social outreach.</p>\r\n\r\n<h2 class=\"page_subheader3\">Stage 3: Brand Identity</h2>\r\n<p>Stage Three formulates the Brand Identity to ensure that the appearance, experience and expressions of the brand are consistent and appealing to its target audiences and social community. It further ensures that the brand is positioned in such a way as to compel that audience or community to take action, whether it is buying a product, engaging in a conversation or supporting a cause.</p>\r\n</div>\r\n<div class=\"column_right\">\r\n\r\n<h2 class=\"page_subheader3\">Stage 4: Brand Creative</h2>\r\n<p>Stage Four involves concepting different ways to build your brand’s social community in ways that build awareness, goodwill, loyalty and profit. The brand and its business objectives will dictate what media are most appropriate. The goal is to put your community to work for you to achieve shared goals, exponentially expand your marketing reach and impact.</p>\r\n\r\n<h2 class=\"page_subheader3\">Stage 5: Brand Community</h2>\r\n<p>Stage Five is where we build your brand community through social engagement. This includes social media campaigns execution; mobile digital and gaming content rollout; In-house social media training, Search Engine Optimization (SEO); and co-ordination with PR campaigns.</p>\r\n\r\n<h2 class=\"page_subheader3\">Stage 6: Brand Maintenance</h2>\r\n<p>Stage Six ensures your community keeps growing. We do this on a monthly basis, tracking shifts in brand awareness, consumers sentiment and your brand’s share of voice, integrating emerging technology that captures the imagination of your community and continuing to develop campaigns, content and promotions that promote community growth, engagement and loyalty.</p>\r\n</div>','Consulting','','inherit','open','open','','151-revision-2','','','2011-02-10 19:00:40','2011-02-10 19:00:40','',151,'http://wefirstbranding.com/151-revision-2',0,'revision','',0),(207,1,'2011-04-07 23:23:52','2011-04-07 23:23:52','\"Can big business be socially responsible? Brand consulting expert Mainwaring certainly thinks so. He believes new technologies aren\'t merely making life easier, they\'re making us better: in allowing us to connect with each other across geographic, cultural, and language barriers, the Internet and social media might very well be increasing our capacity for empathy. His \"We First\" ethos proposes cooperation between governments, philanthropies, and capitalist corporations to achieve meaningful social transformation. Social media—viral, borderless—is the perfect vehicle to promote \"contributory consumerism,\" and Mainwaring has fascinating suggestions for technological innovation and systemic change: he proposes a \"Global Brand Initiative\": an association of corporate brands and their advertising partners and competitors that willingly work together (Coke with Pepsi, Greenpeace with WWF, the U.S. with China) to advance corporate social responsibility and charitable donations. Tall orders, all—but the author\'s enthusiasm and evidence make an excellent (and counterintuitive) case for big business\'s ability to make major strides in creating a more equitable world.\"\r\n<strong>Publisher’s Weekly</strong>\r\n\r\n<em>\"We First</em> provides powerful insights into how socially conscious consumers and brands can use social media to build a more prosperous and sustainable world. It is critical reading for marketers and consumers who hope to inspire and lead the positive change that our connected world so desperately needs.\"\r\n<strong>Randi Zuckerberg, Head of Consumer Marketing, Facebook</strong>\r\n\r\n<strong><span style=\"font-weight: normal;\"><img src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />In the most important business book since Freakonomics, Simon Mainwaring’s transformational opus illustrates that doing good and doing well go hand-in-hand for 21st century corporations. A groundbreaking approach to marketing, We First teaches brands how to tap into a world of 600 million friends and billions of daily personal news feeds by making an impact one person at a time.<img src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" /></span>\r\nJay Samit, CEO SocialVibe/Former EVP Sony Corporation of America</strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />Capitalism as it exists, is not sustainable nor is it engendering the support and action needed for widespread global renewal. As new media transforms the business landscape and redistributes influence within markets, consumers are now in a position to dictate the actions of businesses based not only on buying power, but also what they say and don\'t say in online social communities - individually and collectively. Simon Mainwaring’s We First empowers socially conscious consumers to channel their online activity sparking massive social change while also awakening business leaders to earn critical relevance through positive, meaningful transformation. Mainwaring is an inspiring leader in his field that truly understands the dynamics in play in the new world of business, online consumer behavior, and how they can collaborate to rethink and rework paths to true global renewal.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Brian Solis, Author of Engage</span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />Few understand the power of brands and consumers better than Simon Mainwaring. In \"We First,\" he presents a truly compelling vision of how to transform that power to the benefit of society and the good of capitalism.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Jeff Jarvis, Author, “What Would Google Do?</span></strong>\r\n\r\n\"Simon Mainwaring has a deep and powerful understanding of social media and presents great opportunities to use it for real change. In <em>We First</em>, his approach inspires and empowers both brands and consumers alike with innovative solutions to some of the biggest challenges facing our world.\"\r\n<strong>Scott Harrison, Founder of charity: water</strong>\r\n\r\n\"Many will buy <em>We First</em> as a business book for a radical new perspective on marketing in the digital age.  But many will find in it even in more important as a social philosophy for a crowded world spinning ever faster, where traditional push marketing is simply not sustainable.  Simon is the new master of the \'three wins\' - for your company, for you customers and for the planet.  He shows us clearly that companies that <em>mean</em> more actually <em>make</em> more, turning customers into their most important evangelists.  Today, values count as much as value, and Simon shows us how to find, foster and share the best of both.\"\r\n<strong>Steve Hayden, Vice Chairman, Ogilvy &amp; Mather Worldwide</strong>\r\n\r\n“Brand promises must be backed up by credible action or they are rendered meaningless in today\'s social-media dialog. Today\'s consumer has the power to hold brands accountable. Simon Mainwaring\'s <em>We First</em> is the ultimate how-to guide for 21st century brand-building.”\r\n<strong>Robert Tercek, Founder, General Creativity and former President of Digital Media OWN (Oprah Winfrey Network) </strong>\r\n\r\n“Nearly a century ago, Henry Ford said, \"A business that makes nothing but money is a poor business.\" And now Simon Mainwaring explores that idea in depth, asserting that not only should capitalism and social change coexist, but giving examples of how they can.”\r\n<strong>Scott Monty, </strong><strong>Global Digital &amp; Multimedia Communications Manager, Ford Motor Company</strong>\r\n\r\n<em>“We First</em> explains how capitalism must transform from being an engine just for profit into one that\'s driven by purpose. A veteran brand marketer, Simon Mainwaring shows how to use social technologies to create and deepen business relationships, which in turn drive profits. Put meaning back into your business by buying this book. Actually, buy two and give one away to someone who is also yearning to take their business to the next level.”\r\n<strong>Charlene Li, Author of \"Open Leadership\" and Founder of Altimeter Group</strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />With his mastery of the branding process and his commitment to corporate responsibility, Simon Mainwaring is the perfect author to chart the path for capitalism’s enlightened self-preservation.\r\n\r\nCapitalism and ethical behavior are compatible, but the relationship must become more symbiotic if capitalism is to survive in a world in which consumers are increasingly assertive about their own rights and the greater good.  Social networking makes possible an unprecedented level of dialogue between producers and consumers, and producers ignore this conversation at their peril. For their part, consumers will use their buying power as enhanced by these networks to advance personal and societal agendas.\r\n\r\nMainwaring’s book explains the practical aspects of how all this works. As such, We First is a critical resource for corporate leaders and will inspire consumers, individually and collectively, to recognize their inherent strength.  A renewed capitalism will be able to not only survive in the 21st century, but also become a stronger, more responsible force for social change. Led by consumers empowered by new media, as envisioned by Mainwaring, corporate responsibility will become far more pervasive. We First is an invaluable blueprint for building this new societal structure we so urgently need.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Philip Seib\r\nProfessor of Journalism and Public Diplomacy\r\nProfessor of International Relations\r\nDirector, Center on Public Diplomacy, Annenberg School\r\nUniversity of Southern California</span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />When customers and companies truly understand the vision in We First, when they realize we have the power to make capitalism work in our favor, when they embrace just how powerful the social media tools are that we already have in our hands, they\'ll unleash an almost unlimited capacity to massively change our world. We First is more than a must read - it\'s a must do. Buy it, act it, and most importantly – LIVE IT!<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Gary Vaynerchuk, Author, ‘Crush It!’</span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />In the most important business book since Freakonomics, Simon Mainwaring’s transformational opus illustrates that doing good and doing well go hand-in-hand for 21st century corporations. A groundbreaking approach to marketing, We First teaches brands how to tap into a world of 600 million friends and billions of daily personal news feeds by making an impact one person at a time.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Jay Samit, CEO SocialVibe &amp; former EVP Sony Corporation of America</span></strong>\r\n\r\n“To avoid collapse of the natural resources that support the business activities that human beings are so feverishly pursuing, we must move from the Industrial Age to the Sustainability Age. But how will that happen? <em>We First</em> explains how it is <em>already</em> happening in the new alignment between brands and customers that promises a roadmap to living within the natural means of our Planet Earth.”\r\n<strong>Rick Ridgeway, VP Environmental Initiatives, Patagonia, Inc.</strong>\r\n\r\n\"<em>We First</em> lays out a movement that looks to transform corporate America, providing plenty of food for thought for the business leaders of today and tomorrow.\"\r\n<strong>Tony Hsieh, New York Times bestselling author of \"Delivering Happiness\" and CEO of Zappos.com, Inc.</strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />Today like never before the future of companies and brands are in the throes of change. This change is driven by a combination of human experience and learning combined with new technologies and capabilities that are changing the very mindsets of people and deeply impacting their expectations.\r\n\r\nIn the work that I do for some of the largest firms around the world the key questions that CEO’s, marketers, government authorities and communities ask are the following?\r\n<ul>\r\n	<li class=\"dot\">What is the purpose of a brand and a firm?</li>\r\n	<li class=\"dot\">Who is behind this firm, brand and effort?</li>\r\n	<li class=\"dot\">Are companies responsive to people and are they transparent?</li>\r\n	<li class=\"dot\">Which companies and brands can I trust?</li>\r\n	<li class=\"dot\">What do other people, employees, customers and community say about the brands and companies I am dealing with or would like to deal with?</li>\r\n	<li class=\"dot\">Is there meaning for a brand and company besides profit maximization?</li>\r\n</ul>\r\nMarketers, companies and people are realizing that increasingly how one acts is very important. Is one being authentic? Is there a respect and awareness of a greater community? Can we trust you?\r\n\r\nToday because of Social Media everyone quickly gets to see the people, the values and the drivers behind a company. Marketers and managers and all folks in leadership positions now need to change and adapt to a new world.\r\n\r\nSimon Mainwaring has been at the forefront of these changes both as a practitioner, thinker, early adopter and innovator of how markets and marketing can combine both art and science, profit and greater good as well as commerce and community.\r\n\r\nFor many of us we look to Simon Mainwaring as he works in this blurring world to guide us.\r\n\r\nI am very excited about the prospect of a book that will not only allow us to tap the nearly two decades of wisdom and experience that Simon brings to these topics of the future of commerce and brands and community but also practical tips on making things actually happen.\r\n\r\nThere are a lot of wise folks and lots of wet under the ears early adopters. Then there is Simon who straddles these worlds and finds ways to connect them. We First is as prescient as it is visionary – a must read for marketers and consumers intent on creating a prosperous future for all.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Rishad Tobaccowala, Chief Strategy and Innovation Officer for VivaKi</span></strong>\r\n\r\n\"Simon Mainwaring’s insights and recommendations about the power of brands and consumers demonstrate how businesses can enhance the triple bottom line - doing good while making a profit and saving our world.\"<strong> </strong>\r\n<strong>Beth Kanter, Co-founder Zoetica and author of The Networked Non-Profit</strong>\r\n\r\n\"<em>We First</em> is more than a call to action, it\'s a new imperative. Simon Mainwaring makes a very compelling case for how the combined power of consumers and brands will influence business and bring about a new era of social transformation. <em>We First</em> will show you a path to creating a better world. Buy it today.\"\r\n<strong>Valeria Maltoni, author of <em>Conversation Agent</em></strong>\r\n\r\n“<em>We First</em> elegantly demonstrates the power of turning me into we by aligning brands and consumers as social collaborators”\r\n<strong>Peter Guber, Chairman &amp; CEO Mandalay Entertainment</strong>\r\n\r\n\"By demonstrating how brands benefit from cause integration, <em>We First</em> lays\r\nout a vital and actionable blueprint for how we can scale social change to\r\nmeet global challenges. By tapping into these powerful private sector forces, Mainwaring shows us how we transform capitalism to create a world we all want to live in.\"\r\n<strong>Ryan Scott, CEO of Causecast </strong>\r\n\r\n“The evolution of capitalism is putting <em>We First</em>. Mainwaring not only gets this, but helps us understand how to make it happen.”\r\n<strong>Jay Coen Gilbert, Co-founder B Corporations</strong>\r\n\r\n“This is exactly the book that the world needs right now.  It’s our GPS for reaching the destination we must achieve: an intersection of business and consumerism that drives not just big profits but also greater good.”\r\n<strong>Katya Andresen</strong><strong>, </strong><strong>COO Network for Good and author, Robin Hood Marketing</strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />Mainwaring offers an inspiring new vision for today\'s broken capitalist model, one that embraces human capital as much as economic. We First does away with the typical fluff-slinging of manifestos and instead offers a practical guide to how brands can do well by doing good, a guide as rooted in socio-cultural insight as it is in a keen understanding of emerging media and technologies – from social networking platforms to location-based mobile applications. Mainwaring shows, with the rigor of an innovation researcher and the passion of a postmodern philanthropist, that capitalism needs not a revolution but an evolution.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Maria Popova, Editor of Brain Pickings</span></strong>\r\n\r\n“<em>We First</em> shines an impactful spotlight on the vital importance of weaving socially mindful practices into the DNA of the “for profit “ sector. In today’s interconnected world, the time is <strong>now</strong> for marketers and consumers to assess their role in creating the greater good.”\r\n<strong>Blair Cobb</strong><strong>, </strong><strong>Director, AOL Cause Marketing</strong>\r\n\r\n\"It is no secret that our society is being transformed - rapidly, and constantly. Still, most people don\'t fully understand exactly what is changing or what specific steps must be taken to survive, let alone thrive, in this new age. Simon Mainwaring understands. He knows that every organization needs to dramatically shift how it operates and communicates.  He knows that individuals want to have a meaningful, measurable impact on the world.  He recognizes that the platforms and channels that have developed over the past few years provide a powerful foundation from which a complete re-imagination of business and philanthropy. Simon Mainwaring has counseled clients throughout his distinguished career on how brands and consumers can work together, fueled by social media, to build a better world. Now, in his extraordinary new book, he offers his insights and guidance to everyone else.  Ignore this book at your own peril.\"\r\n<strong>Brian Reich, SVP and Global Editor, Edelman Digital</strong>\r\n\r\n“Simon Mainwaring puts forth inspiring and provocative ideas on how to transform capitalism into an engine of prosperity. He shows how global brands can become a critical catalyst for creating sustainable capitalism and positive social change.”\r\n<strong>Dave Hudson, CEO NM Incite, Nielsen &amp; McKinsey</strong><strong></strong>\r\n\r\n\"Mainwaring has written a comprehensive and engaging account of how we can use social media as a jumping off point to effect positive change not only in the world of business but in our communities and globally as well. <em>We First</em> is a must-read for anyone interested in the field of online marketing, consumerism or the simple desire of making the world a better place.\"\r\n<strong>Liz Heller, CEO Buzztone</strong>\r\n\r\n“Simon Mainwaring’s <em>We First</em> redefines how consumer choice is shifting to more complex dimensions…the calculus of how a brand fits the consumer’s rational, emotional, and even spiritual/ethical needs. Simon insightfully posits how these concerns go beyond individual well being, and take on socio-political dimensions. <em>We First</em> recalibrates that equation by asking what is the holistic role a brand plays in one’s life? How do the spending choices a consumer makes enhance their world and, the planet in general. <em>We First</em> shines a light on how greater numbers of consumers are willing to associate or to disassociate with products and services based on a broader set of understandings – namely, the ethical dimensions of a brand and their implications for our collective future.”\r\n<strong>Tim Sexton, CEO of Sexton Co.</strong>','Reviews','','inherit','open','open','','32-revision-20','','','2011-04-07 23:23:52','2011-04-07 23:23:52','',32,'http://wefirstbranding.com/32-revision-20',0,'revision','',0),(209,1,'2011-04-17 23:00:55','2011-04-17 23:00:55','A respected author, influential blogger and international speaker, Simon is considered one of the world’s foremost experts on branding and social media. He offers corporate executives, top brands and non-profit leaders critical insights into how to capitalize on social media to build brand communities, profits and positive impact.\r\n\r\nSimon is master at distilling complex ideas down into simple, memorable communications, and at engaging an audience on a powerful, emotional level. His unique combination of spontaneity, disarming humor, and seriousness of purpose ensures that each engagement leaves his audiences enlightened, inspired and wanting more.\r\n<div style=\"text-align: center;\">\r\n\r\n<strong>For bookings contact We First:</strong>\r\nPhone: +1 310-878-4418\r\nEmail:<a href=\"mailto:contact@wefirstbranding.com\"> contact@wefirstbranding.com</a>\r\nWe First\r\n1223 Wilshire Blvd. #1730\r\nSanta Monica\r\nCA 90403\r\n\r\n</div>\r\n<div style=\"text-align: center;\"><a class=\"popup\" href=\"http://www.youtube.com/v/5K-fJThQScU?hl=en&amp;fs=1\"><img src=\"wp-content/themes/wefirst/images/speaking-video.png\" alt=\"Simon Mainwaring Introduction\" /></a></div>','Speaking','','inherit','open','open','','36-revision-10','','','2011-04-17 23:00:55','2011-04-17 23:00:55','',36,'http://wefirstbranding.com/36-revision-10',0,'revision','',0),(210,1,'2011-02-10 18:54:20','2011-02-10 18:54:20','<div style=\"float: right;\"> <img style=\"padding: 0px 0px 10px 10px; float: right;\" src=\"/wp-content/themes/wefirst/images/simon-mainwaring-bio.jpg\" alt=\"Simon Mainwaring\" /></div>\r\n\r\n<p>Simon Mainwaring is founder and CEO of We First, a social branding consulting firm that helps companies use social media to build communities, profits and positive social impact.</p>\r\n\r\nAn award-winning advertising creative director, influential blogger and international speaker, he is a member of the General Mills Digital Advisory Board, the Advisory Board of the Center for Public Diplomacy at the USC Annenberg School, Ad Age’s Power150 and is an Expert Blogger for Fast Company. In 2010 he was a guest of the Brookings Institute at the US-Islamic World Forum in Doha as part of their New Media working group and a speaker at the 2010 Cannes International Advertising Festival.\r\n\r\nJune 2011 will see the release of Simon’s first book, entitled We First, which presents a new vision for the role of the private sector. An answer to Bill Gate’s “Creative Capitalism” challenge, it lays out a practical and actionable plan for how brands and consumers use social media to create a partnership that provides sustained prosperity for business and our world.\r\n\r\nPrior to launching We First, Simon worked at many of the world’s top creative advertising agencies in Asia, Europe and the U.S. including Wieden &amp; Kennedy, Portland, on Nike and as Worldwide Creative Director for Motorola at Ogilvy, Los Angeles. His brand experience stretches across almost all product and service categories ranging from the U.S. launch of all three generations of the Toyota Prius to the Entertainment Industry Foundation’s National Service Initiative to the Olympics and World Cup.\r\n\r\nSimon has received over sixty international awards at the Cannes Advertising Festival, the One Show (U.S.) and the British Design &amp; Art Direction Awards, among others. His work is featured in ‘Cutting Edge Advertising’ by Jim Aitchison, ‘The Best Advertising of the Decade’ by Campaign Brief, ‘How to Write Great Copy’ by Dominic Gettins, and ‘Pure Process” by Prof. Glenn Griffin and Deborah Morrison, as well as Lurzer’s Archive, The One Club and Communications Arts Magazines.\r\n\r\nHe studied Law and Fine Arts (1st Class Honors) at Sydney University, lives in Los Angeles, blogs at <a href=\"http://www.simonmainwaring.com/\" target=\"_blank\">www.simonmainwaring.com</a> and tweets <a href=\"http://www.twitter.com/simonmainwaring.com\" target=\"_blank\">@simonmainwaring</a>\r\n\r\n<h2 class=\"subheader_2\">On a personal note:</h2>\r\n<p> I studied law and Fine Arts in Australia but opted for advertising simply for the creative freedom. I surf really badly, wish I played my guitar more and couldn’t cook to save my life. I’ve been an artist, lawyer, and writer but love most the agility of thinking that comes from deep diving into different careers and disciplines.</p>\r\n\r\n<p>I have two daughters who laugh hardest when I hurt myself, who leave me breathless when they do trapeze, and who fill my days with pride and joy. I have an Egyptian wife, Australian father, Hungarian mother, and American and Australian daughters, so my family is truly a mixed bag.</p>\r\n\r\n<p>I still struggle to keep a healthy balance between work and family (damn you social media!) but shy away from staff jobs so I could spend more time with my kids before they start thinking I’m completely uncool. (Is that 12 or 13?)</p>\r\n\r\n<p>I am passionate about using my skills to make the world a better place for my kids and believe that brands and consumers have a big role to play. So far it has all been an amazing journey with some hard won lessons and I’m constantly amazed at the number of smart and talented people trying to do meaningful work. Thanks for the support and interest.</p>\r\n','Bio','','inherit','open','open','','140-revision-2','','','2011-02-10 18:54:20','2011-02-10 18:54:20','',140,'http://wefirstbranding.com/140-revision-2',0,'revision','',0),(212,1,'2011-04-07 23:34:34','2011-04-07 23:34:34','<h2 class=\"page_subheader2\">Upcoming</h2>\r\n<strong>Gen Next Forum</strong>\r\nTopic: \"How social technology can scale social change.\"\r\nLos Angeles\r\n\r\n<strong>SXSW</strong>\r\nBook Reading: \" How social media can remake capitalism and build a better world.\" Austin, Texas\r\n\r\n<strong>Los Angeles Founder\'s Institute</strong>\r\nTopic: Brand Self-Definition in a shifting marketplace.\" Los Angeles\r\n\r\n<strong>3rd Annual Gravity Summit</strong>\r\nOpening Keynote, Los Angeles, February, 2011\r\n\r\n<strong>Media Entertainment Technology Alliance Forum</strong>\r\nPanel: “Is Social media making the world more unstable?”  Los Angeles, February, 2011\r\n<h2 class=\"page_subheader2\">Selected 2010 Engagements</h2>\r\n<strong>Cool Gravity Summit, UCLA</strong>\r\nKeynote: ‘How brands and consumers use social media to build profit and a better world.’ San Diego, November 2010\r\n\r\n<strong>Think Social, The Paley Center for Media</strong>\r\nTopic: ‘Social and Mobile Technologies For Positive Change.’ Los Angeles, October 2010\r\n\r\n<strong>Images and Voices of Hope World Summit</strong>\r\nKeynote: ‘Media as an Agent of Social Change.’ New York, September 2010\r\n\r\n<strong>National Collegiate Scouting Association Annual Conference</strong>\r\nKeynote: ‘How to Use Social Media to Build Brand Communities.’ Chicago, July 2010\r\n\r\n<strong>Cannes International Advertising Festival</strong>\r\nKeynote: ‘New Media: Make or break lessons in today\'s most powerful instrument of change.’ France, June 2010\r\n\r\n<strong>Public Forum on Cultural Diplomacy</strong>\r\nTopic: ‘How Cultural Diplomacy Can Bridge the U. S. &amp; the Middle East.’ Los Angeles, May 2010\r\n\r\n<strong>#140 Conference Meet-up</strong>\r\nTopic: \'Timeless Truths for the Real-Time Web.\' Los Angeles, May 2010\r\n\r\n<strong>YPO/EO/NFLPA Conference</strong>\r\nKeynote: \'Building Profitable Brand Communities through Social Media.\' Chicago, May 2010\r\n\r\n<strong>Gucci Group Global Conference</strong>\r\nKeynote: \'Embracing Uncertainty.\' Miami, April 2010\r\n\r\n<strong>ConnectNow Conference</strong>\r\nTopic: \'How Non-Profits Think and Grow Like For-Profits.\' Sydney, April 2010\r\n\r\n<strong>Founder\'s Institute</strong>\r\nKeynote: \'Naming and Branding.\' Los Angeles, March 2010\r\n\r\n<strong>University of Oregon New Media Summit</strong>\r\nTopic: \'You and the Future of Advertising.\' Oregon, February 2010\r\n\r\n<strong>Media Entertainment Technology Alliance (METal International)</strong>\r\nKeynote: \'Building a Brand Through Social Media.’ Los Angeles, January 2010','Engagements ','','inherit','open','open','','155-revision-6','','','2011-04-07 23:34:34','2011-04-07 23:34:34','',155,'http://wefirstbranding.com/155-revision-6',0,'revision','',0),(213,1,'2011-04-17 23:11:51','2011-04-17 23:11:51','<h2 class=\"page_subheader2\">Upcoming</h2>\r\nBrands Gone Social Event\r\nPanel Moderator\r\n\r\n<strong>USC Annenberg School of Communication and Journalism</strong>\r\nTopic: \"Ethics, Social Responsibility &amp; Social Media?\r\n\r\n<strong>Gen Next Forum</strong>\r\nTopic: \"How social technology can scale social change.\"\r\nLos Angeles\r\n\r\n<strong>SXSW</strong>\r\nBook Reading: \" How social media can remake capitalism and build a better world.\" Austin, Texas\r\n\r\n<strong>Los Angeles Founder\'s Institute</strong>\r\nTopic: Brand Self-Definition in a shifting marketplace.\" Los Angeles\r\n\r\n<strong>3rd Annual Gravity Summit</strong>\r\nOpening Keynote, Los Angeles, February, 2011\r\n\r\n<strong>Media Entertainment Technology Alliance Forum</strong>\r\nPanel: “Is Social media making the world more unstable?”  Los Angeles, February, 2011\r\n<h2 class=\"page_subheader2\">Selected 2010 Engagements</h2>\r\n<strong>Cool Gravity Summit, UCLA</strong>\r\nKeynote: ‘How brands and consumers use social media to build profit and a better world.’ San Diego, November 2010\r\n\r\n<strong>Think Social, The Paley Center for Media</strong>\r\nTopic: ‘Social and Mobile Technologies For Positive Change.’ Los Angeles, October 2010\r\n\r\n<strong>Images and Voices of Hope World Summit</strong>\r\nKeynote: ‘Media as an Agent of Social Change.’ New York, September 2010\r\n\r\n<strong>National Collegiate Scouting Association Annual Conference</strong>\r\nKeynote: ‘How to Use Social Media to Build Brand Communities.’ Chicago, July 2010\r\n\r\n<strong>Cannes International Advertising Festival</strong>\r\nKeynote: ‘New Media: Make or break lessons in today\'s most powerful instrument of change.’ France, June 2010\r\n\r\n<strong>Public Forum on Cultural Diplomacy</strong>\r\nTopic: ‘How Cultural Diplomacy Can Bridge the U. S. &amp; the Middle East.’ Los Angeles, May 2010\r\n\r\n<strong>#140 Conference Meet-up</strong>\r\nTopic: \'Timeless Truths for the Real-Time Web.\' Los Angeles, May 2010\r\n\r\n<strong>YPO/EO/NFLPA Conference</strong>\r\nKeynote: \'Building Profitable Brand Communities through Social Media.\' Chicago, May 2010\r\n\r\n<strong>Gucci Group Global Conference</strong>\r\nKeynote: \'Embracing Uncertainty.\' Miami, April 2010\r\n\r\n<strong>ConnectNow Conference</strong>\r\nTopic: \'How Non-Profits Think and Grow Like For-Profits.\' Sydney, April 2010\r\n\r\n<strong>Founder\'s Institute</strong>\r\nKeynote: \'Naming and Branding.\' Los Angeles, March 2010\r\n\r\n<strong>University of Oregon New Media Summit</strong>\r\nTopic: \'You and the Future of Advertising.\' Oregon, February 2010\r\n\r\n<strong>Media Entertainment Technology Alliance (METal International)</strong>\r\nKeynote: \'Building a Brand Through Social Media.’ Los Angeles, January 2010','Engagements ','','inherit','open','open','','155-revision-7','','','2011-04-17 23:11:51','2011-04-17 23:11:51','',155,'http://wefirstbranding.com/155-revision-7',0,'revision','',0),(214,1,'2011-04-17 23:16:50','2011-04-17 23:16:50','<h2 class=\"page_subheader2\">Upcoming</h2>\r\n<strong>Patagonia HQ</strong>\r\nTopic: \"Building a New Brand and Consumer Partnership\"\r\n\r\n<strong>UCLA Social Media Meetup</strong>\r\nTopic: \"Creating a Third Pillar of Social Change\"\r\n\r\n<strong>\"Brands Gone Social\" Event</strong>\r\nPanel Moderator\r\n\r\n<strong>USC Annenberg School of Communication and Journalism</strong>\r\nTopic: \"Ethics, Social Responsibility &amp; Social Media?\r\n\r\n<strong>Gen Next Forum</strong>\r\nTopic: \"How social technology can scale social change.\"\r\nLos Angeles\r\n\r\n<strong>SXSW</strong>\r\nBook Reading: \" How social media can remake capitalism and build a better world.\" Austin, Texas\r\n\r\n<strong>Los Angeles Founder\'s Institute</strong>\r\nTopic: Brand Self-Definition in a shifting marketplace.\" Los Angeles\r\n\r\n<strong>3rd Annual Gravity Summit</strong>\r\nOpening Keynote, Los Angeles, February, 2011\r\n\r\n<strong>Media Entertainment Technology Alliance Forum</strong>\r\nPanel: “Is Social media making the world more unstable?”  Los Angeles, February, 2011\r\n<h2 class=\"page_subheader2\">Selected 2010 Engagements</h2>\r\n<strong>Cool Gravity Summit, UCLA</strong>\r\nKeynote: ‘How brands and consumers use social media to build profit and a better world.’ San Diego, November 2010\r\n\r\n<strong>Think Social, The Paley Center for Media</strong>\r\nTopic: ‘Social and Mobile Technologies For Positive Change.’ Los Angeles, October 2010\r\n\r\n<strong>Images and Voices of Hope World Summit</strong>\r\nKeynote: ‘Media as an Agent of Social Change.’ New York, September 2010\r\n\r\n<strong>National Collegiate Scouting Association Annual Conference</strong>\r\nKeynote: ‘How to Use Social Media to Build Brand Communities.’ Chicago, July 2010\r\n\r\n<strong>Cannes International Advertising Festival</strong>\r\nKeynote: ‘New Media: Make or break lessons in today\'s most powerful instrument of change.’ France, June 2010\r\n\r\n<strong>Public Forum on Cultural Diplomacy</strong>\r\nTopic: ‘How Cultural Diplomacy Can Bridge the U. S. &amp; the Middle East.’ Los Angeles, May 2010\r\n\r\n<strong>#140 Conference Meet-up</strong>\r\nTopic: \'Timeless Truths for the Real-Time Web.\' Los Angeles, May 2010\r\n\r\n<strong>YPO/EO/NFLPA Conference</strong>\r\nKeynote: \'Building Profitable Brand Communities through Social Media.\' Chicago, May 2010\r\n\r\n<strong>Gucci Group Global Conference</strong>\r\nKeynote: \'Embracing Uncertainty.\' Miami, April 2010\r\n\r\n<strong>ConnectNow Conference</strong>\r\nTopic: \'How Non-Profits Think and Grow Like For-Profits.\' Sydney, April 2010\r\n\r\n<strong>Founder\'s Institute</strong>\r\nKeynote: \'Naming and Branding.\' Los Angeles, March 2010\r\n\r\n<strong>University of Oregon New Media Summit</strong>\r\nTopic: \'You and the Future of Advertising.\' Oregon, February 2010\r\n\r\n<strong>Media Entertainment Technology Alliance (METal International)</strong>\r\nKeynote: \'Building a Brand Through Social Media.’ Los Angeles, January 2010','Engagements ','','inherit','open','open','','155-revision-8','','','2011-04-17 23:16:50','2011-04-17 23:16:50','',155,'http://wefirstbranding.com/155-revision-8',0,'revision','',0),(215,1,'2011-04-17 23:17:19','2011-04-17 23:17:19','<h2 class=\"page_subheader2\">2011</h2>\r\n<strong>Patagonia HQ</strong>\r\nTopic: \"Building a New Brand and Consumer Partnership\"\r\n\r\n<strong>UCLA Social Media Meetup</strong>\r\nTopic: \"Creating a Third Pillar of Social Change\"\r\n\r\n<strong>\"Brands Gone Social\" Event</strong>\r\nPanel Moderator\r\n\r\n<strong>USC Annenberg School of Communication and Journalism</strong>\r\nTopic: \"Ethics, Social Responsibility &amp; Social Media?\r\n\r\n<strong>Gen Next Forum</strong>\r\nTopic: \"How social technology can scale social change.\"\r\nLos Angeles\r\n\r\n<strong>SXSW</strong>\r\nBook Reading: \" How social media can remake capitalism and build a better world.\" Austin, Texas\r\n\r\n<strong>Los Angeles Founder\'s Institute</strong>\r\nTopic: Brand Self-Definition in a shifting marketplace.\" Los Angeles\r\n\r\n<strong>3rd Annual Gravity Summit</strong>\r\nOpening Keynote, Los Angeles, February, 2011\r\n\r\n<strong>Media Entertainment Technology Alliance Forum</strong>\r\nPanel: “Is Social media making the world more unstable?”  Los Angeles, February, 2011\r\n<h2 class=\"page_subheader2\">Selected 2010 Engagements</h2>\r\n<strong>Cool Gravity Summit, UCLA</strong>\r\nKeynote: ‘How brands and consumers use social media to build profit and a better world.’ San Diego, November 2010\r\n\r\n<strong>Think Social, The Paley Center for Media</strong>\r\nTopic: ‘Social and Mobile Technologies For Positive Change.’ Los Angeles, October 2010\r\n\r\n<strong>Images and Voices of Hope World Summit</strong>\r\nKeynote: ‘Media as an Agent of Social Change.’ New York, September 2010\r\n\r\n<strong>National Collegiate Scouting Association Annual Conference</strong>\r\nKeynote: ‘How to Use Social Media to Build Brand Communities.’ Chicago, July 2010\r\n\r\n<strong>Cannes International Advertising Festival</strong>\r\nKeynote: ‘New Media: Make or break lessons in today\'s most powerful instrument of change.’ France, June 2010\r\n\r\n<strong>Public Forum on Cultural Diplomacy</strong>\r\nTopic: ‘How Cultural Diplomacy Can Bridge the U. S. &amp; the Middle East.’ Los Angeles, May 2010\r\n\r\n<strong>#140 Conference Meet-up</strong>\r\nTopic: \'Timeless Truths for the Real-Time Web.\' Los Angeles, May 2010\r\n\r\n<strong>YPO/EO/NFLPA Conference</strong>\r\nKeynote: \'Building Profitable Brand Communities through Social Media.\' Chicago, May 2010\r\n\r\n<strong>Gucci Group Global Conference</strong>\r\nKeynote: \'Embracing Uncertainty.\' Miami, April 2010\r\n\r\n<strong>ConnectNow Conference</strong>\r\nTopic: \'How Non-Profits Think and Grow Like For-Profits.\' Sydney, April 2010\r\n\r\n<strong>Founder\'s Institute</strong>\r\nKeynote: \'Naming and Branding.\' Los Angeles, March 2010\r\n\r\n<strong>University of Oregon New Media Summit</strong>\r\nTopic: \'You and the Future of Advertising.\' Oregon, February 2010\r\n\r\n<strong>Media Entertainment Technology Alliance (METal International)</strong>\r\nKeynote: \'Building a Brand Through Social Media.’ Los Angeles, January 2010','Engagements ','','inherit','open','open','','155-revision-9','','','2011-04-17 23:17:19','2011-04-17 23:17:19','',155,'http://wefirstbranding.com/155-revision-9',0,'revision','',0),(216,1,'2011-04-17 23:20:04','2011-04-17 23:20:04','<h2 class=\"page_subheader2\">2011</h2>\r\n<strong>Patagonia HQ</strong>\r\nTopic: \"Building a New Brand and Consumer Partnership\"\r\nVentura, May 2011\r\n\r\n<strong>UCLA Social Media Meetup</strong>\r\nTopic: \"Creating a Third Pillar of Social Change\"\r\nLos Angeles, May 2011\r\n\r\n<strong>\"Brands Gone Social\" Event</strong>\r\nPanel Moderator\r\nLos Angeles, May 2011\r\n\r\n<strong>USC Annenberg School of Communication and Journalism</strong>\r\nTopic: \"Ethics, Social Responsibility &amp; Social Media?\r\nLos Angeles, May 2011\r\n\r\n<strong>Gen Next Forum</strong>\r\nTopic: \"How social technology can scale social change.\"\r\nLos Angeles, April 2011\r\n\r\n<strong>SXSW</strong>\r\nBook Reading: \" How social media can remake capitalism and build a better world.\"\r\nAustin, Texas, April 2011\r\n\r\n<strong>Los Angeles Founder\'s Institute</strong>\r\nTopic: Brand Self-Definition in a shifting marketplace.\" Los Angeles, March 2011\r\n\r\n<strong>3rd Annual Gravity Summit</strong>\r\nOpening Keynote, Los Angeles, February, 2011, Los Angeles, March 2011\r\n\r\n<strong>Media Entertainment Technology Alliance Forum</strong>\r\nPanel: “Is Social media making the world more unstable?”  Los Angeles, February 2011\r\n<h2 class=\"page_subheader2\">Selected 2010 Engagements</h2>\r\n<strong>Cool Gravity Summit, UCLA</strong>\r\nKeynote: ‘How brands and consumers use social media to build profit and a better world.’ San Diego, 2010\r\n\r\n<strong>Think Social, The Paley Center for Media</strong>\r\nTopic: ‘Social and Mobile Technologies For Positive Change.’ Los Angeles, October 2010\r\n\r\n<strong>Images and Voices of Hope World Summit</strong>\r\nKeynote: ‘Media as an Agent of Social Change.’ New York, September 2010\r\n\r\n<strong>National Collegiate Scouting Association Annual Conference</strong>\r\nKeynote: ‘How to Use Social Media to Build Brand Communities.’ Chicago, July 2010\r\n\r\n<strong>Cannes International Advertising Festival</strong>\r\nKeynote: ‘New Media: Make or break lessons in today\'s most powerful instrument of change.’ France, June 2010\r\n\r\n<strong>Public Forum on Cultural Diplomacy</strong>\r\nTopic: ‘How Cultural Diplomacy Can Bridge the U. S. &amp; the Middle East.’ Los Angeles, May 2010\r\n\r\n<strong>#140 Conference Meet-up</strong>\r\nTopic: \'Timeless Truths for the Real-Time Web.\' Los Angeles, May 2010\r\n\r\n<strong>YPO/EO/NFLPA Conference</strong>\r\nKeynote: \'Building Profitable Brand Communities through Social Media.\' Chicago, May 2010\r\n\r\n<strong>Gucci Group Global Conference</strong>\r\nKeynote: \'Embracing Uncertainty.\' Miami, April 2010\r\n\r\n<strong>ConnectNow Conference</strong>\r\nTopic: \'How Non-Profits Think and Grow Like For-Profits.\' Sydney, April 2010\r\n\r\n<strong>Founder\'s Institute</strong>\r\nKeynote: \'Naming and Branding.\' Los Angeles, March 2010\r\n\r\n<strong>University of Oregon New Media Summit</strong>\r\nTopic: \'You and the Future of Advertising.\' Oregon, February 2010\r\n\r\n<strong>Media Entertainment Technology Alliance (METal International)</strong>\r\nKeynote: \'Building a Brand Through Social Media.’ Los Angeles, January 2010','Engagements ','','inherit','open','open','','155-revision-10','','','2011-04-17 23:20:04','2011-04-17 23:20:04','',155,'http://wefirstbranding.com/155-revision-10',0,'revision','',0),(217,1,'2012-01-05 19:01:49','2012-01-05 19:01:49','<strong><span class=\"red\"><img src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" /></span></strong>It was with great pleasure that Simon Mainwaring spoke at the MUJI event “Designing MORE WITH LESS” in New York City.  His presentation was interesting, inspiring and challenged everyone in the audience to think about “more with less” in new ways. I highly recommend Mr. Mainwaring as an exciting keynote speaker<strong><span style=\"font-weight: normal;\">.</span><img src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" /></strong>\n<strong><span class=\"red\">Hiroyoshi Azami, President, MUJI U.S.A., Ltd.</span></strong>\n\n<img src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />We recently invited Simon to speak to our marketing, communications and agency partners. His deep brand experience and social media insight made him a credible speaker. He kept the group engaged in the conversation. Like all good storytellers, there are memorable lessons wrapped in interesting examples.<img src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\n<strong><span class=\"red\">Mary Henige, Director, Social Media &amp; Digital Communications, General Motors Company</span></strong>\n\n<img src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />If your company is interested in keeping ahead of the new wave of customer engagement that is now powered by the new tools of social media-- and who isn\'t?--you should also be interested in engaging Simon Mainwaring to show you how to do it.<img src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\n<strong><span class=\"red\">Rick Ridgeway, VP Environmental Initiatives, Patagonia</span></strong>\n\n<strong><img src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" /><span style=\"font-weight: normal;\">Simon was a recent speaker at our Gucci Group Conference. He was extremely engaging, thought provoking and distilled complex ideas down into simple but powerful communications. The participants left inspired with clear insights into how to relate he shared to their business. I would highly recommend him as a transformative keynote speaker</span>.<img src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\n<strong><span class=\"red\">Karen Lombardi, Executive Vice President Global Human Resources, Gucci Group</span></strong></strong>\n\n<strong> </strong>\n\n<span class=\"red\"><img src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" /></span><span style=\"font-weight: normal;\">Simon is fluent on subjects that most marketers and advertising people have only just started thinking about. He\'s got genuinely new things to say on the role of brands, the role of marketing and the role of citizens and consumers in shaping a progressive business agenda.  He was brilliant at YouTube\'s \"Good Work\" seminar in Cannes this year.  He\'s someone who can help you do a power of good.</span><img src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\n<strong><span class=\"red\">Craig Davis, Co-Chairman &amp; Chief Creative Officer, Publicis Mojo</span></strong>\n\n<img src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />Simon brings an unusual depth of knowledge about how we got ourselves in to the mess that we are currently trying to unravel in society, and a compelling vision for how we can get ourselves out. But more than that, he\'s a fabulous storyteller who can paint a picture that will spark the imagination of audience members and enroll them in finding their own path to contributing to a flourishing future.  Highly recommend!<img src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\n<strong><span class=\"red\">KoAnn Vikoren Skrzyniarz, Founder/CEO, Sustainable Life Media</span></strong>\n\n<img src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />Simon Mainwaring was a big hit at Brand ManageCamp 2011. He was a  absolute pleasure to work with pre, during and post conference and  really went the extra mile to ensure he understood our event, our  attendees, and the entire agenda so that he could custom craft a topic  and presentation that delivered the actionable insights our attendees  crave. Simon is that rare package of sizzle AND steak and I would  recommend him highly to anyone considering him for participation in  their event.<img src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\n<strong><span class=\"red\">Len Herstein, CEO &amp; President, Brand Manage Camp</span></strong>\n\n<img src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />Simon gave a rousing keynote at our Social Enterprise Summit 2012. His Me-To-We message was very timely and well received among our members who are effecting a transformation away from the Greed Economy.  And he\'s a genuinely committed, enjoyable and engaging fellow to boot.<img src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\n<strong><span class=\"red\">Kevin Lynch, CEO &amp; President, Social Enterprise Alliance</span></strong>\n\n<img src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />We had the pleasure of having Simon speak at our company retreat this year.  He’s gutsy, punchy and highly engaging.  His passion for helping corporations determine and maximize their social purpose is infectious! Our whole team is very excited to work with Simon and help our clients build sustainable, meaningful communities that not only build brands but do good things for our world.  Many thanks, Simon!<img src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\n<strong><span class=\"red\">Maril NacDonald, CEO, Gagen MacDonald</strong>\n\n<img src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" /><span style=\"font-weight: normal;\">Generous. Gifted. Gracious. Three traits I admire most about Simon. Generous with his time and attention. Gifted in his understanding and delivery of an important message. And gracious about sharing his talents and ideals. I heard Simon speak at a Summit, we connected and not long after, I asked him to moderate a panel designed to showcase \'Brands Gone Social.\' He created the most wonderfully engaging environment, from his thoughtful introduction to expertly researched questions and points about each participant. He is truly inspirational in how he embodies new ways of doing business that create positive social impact.<img src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" /></span>\n<strong><span class=\"red\">Emily Crume, Senior Account Executive, Digg</span></strong>\n\n<img src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />Simon spoke recently at a 313Digital Knowledge Event, sharing insights and how agencies and clients can transform their brands.  It was a very diverse audience, ranging from pure social media enthusiasts to creative agencies to automotive clients; yet each person was able to connect and relate to Simon, and takeaway new thoughts and ideas.  I hope to welcome him back to Detroit soon!<img src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\n<strong><span class=\"red\">Lisa Gilpin, Social Media Strategist, Weber Shandwick</span></strong>\n\n<img src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />What can I say? Your presentation was engaging, thought-provoking and amazing. You ended the LMA-LA CME on high note, inspiring attendees as they headed into the weekend.<img src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\n<strong><span class=\"red\">Jennifer Larivee, Director of Marketing, Legal Marketing Association</span></strong>\n\n<img src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />We host more than 100 speakers a year, and Simon is among the best.  He’s informative, stimulating, and engaging.  Each person in the audience is exposed to new and big ideas, and is more importantly moved to act.  His message is great for competitors, innovators, and do-gooders in the marketplace and the world.<img src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\n<strong><span class=\"red\">Michael P. Davidson, CEO, Gen Next</span></strong>\n\n<img src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" /> Simon Mainwaring  was inspiring and dynamic when he spoke at my Digital Social Media  Workshop. His knowledge and engaging speaking style simply lit my  students on fire. More importantly, he engaged in thoughtful dialogue  that was both empowering and challenging.  I watched as Simon’s passion  inspired theirs, minds firing with new ideas, and I saw future thought  leaders being born right in front of my eyes.  Magical!<img src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\n<strong><span class=\"red\">Carol Quinn, Adjunct Professor, USC Annenberg School for Communications and Journalism</span></strong>\n\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />Simon just doesn\'t come in content to talk and shake a few hands. Instead, he brings a full arsenal of smart concepts, compelling presentations, and a full-on, no-holds-barred generosity that is as authentic as it comes. He captured the hearts and minds of our students and faculty with insights on social media, creativity in a changing profession, and the new agency mindset that honors bravery and innovation. Wonderful to witness. Bravo, Simon!<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\n<strong><span class=\"red\">Professor Debra Morrison, School of Journalism and Communication\nUniversity of Oregon</span></strong>\n\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />Simon enthralled and inspired our Australian audience during his workshop on \'How non-profits think like for Profits,’ at ConnectNow in Sydney. Simon also participated on the panel session at the conference along side Gary Vaynerchuk, Brian Solis, Tara Hunt and Debs Schultz among others. Simon\'s contribution brought a balanced perspective and understanding and empathy of the challenges social change brands have to face when integrating new media. I have never seen an event with satisfaction scores so uniformly high. From government and corporate groups, to rowdy social mediarati, agencies, charities, bloggers and SMEs, Simon has the gift of making complex stories concise and memorable, and delivers with energy, humor and insight. Forget about the ‘guru’ tag, Simon is the consummate communicator embracing social media and innovation and putting it to best practice. I look forward to having Simon back as keynote speaker at our next event.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\n<strong><span class=\"red\">Siobahn Bulfin, Executive Producer, Connect Now Conference, Sydney</span></strong>\n\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />I have had the pleasure of seeing Simon speak on several occasions. Each time he has not only engaged and fired the minds of the audience but also connected with them on a personal, emotional level. This makes Simon one of those rare breed that can communicate complex, transformative ideas in a way that motivates people to change behavior through the power of ideas. In his case, this is good news for us as he is uniquely positioned at the intersection of commerce, technology and social change. As a conference organizer and speaker myself, I could not recommend Simon more highly as a keynote speaker. Both his vision and presentation leave everyone in the room challenged, inspired and motivated.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\n<strong><span class=\"red\">Ken Rutkowski, founder Media Entertainment Technology Alliance, Los Angeles</span></strong>\n\n<img src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />I run a networking group of famous speakers and Simon Mainwaring\'s message of We First, and building community is a powerful message and one I would encourage you to share with your customers, prospects, and strategic partners.<img src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\n<strong><span class=\"red\">Larry Benet, CEO of Speaker and Author Networking Group</span></strong>\n\n<img src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />We host more than 100 speakers a year, and Simon is among the best.  He’s informative, stimulating, and engaging.  Each person in the audience is exposed to new and big ideas, and is more importantly moved to act.  His message is great for competitors, innovators, and do-gooders in the marketplace and the world.<img src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\n<strong><span class=\"red\">Michael P. Davidson, CEO, Gen Next</span></strong>\n\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />Simon Mainwaring is a gift to an audience that wants to understand \'the high ground\' of brands and advertising.  His warmth and clear insights brought the advertising and marketing session to life at this year\'s Images and Voices of Hope annual World Summit on \'Inspiring Media in an Open Source World\'.  He enlarged the notion of corporate self-interest in ways that engaged the whole room and started the most dynamic conversations of the Summit.  Many cited his session as their favorite of the weekend.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\n<strong><span class=\"red\">Judy Rodgers, Executive Director, Images &amp; Voices of Hope</span></strong>\n\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />As the co-producer of the recent Cool Social Gravity Summit held at Brandman University in Irvine earlier this month, we were very pleased and honored to welcome Simon Mainwaring to deliver the Opening Keynote.  From the moment he began, his energy, passion, and vision were evident to everyone. Comments came pouring in after the conference and included: “I was riveted by Simon\'s speech and I’m so excited to put social media marketing to work”; “…it was by far one of the best social media for social good talks I\'ve heard.” <img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\n<strong><span class=\"red\">Professor Beverly Macy, Co-Producer, Cool Gravity Summit</span></strong>','Speaking Testimonials','','inherit','open','open','','183-autosave','','','2012-01-05 19:01:49','2012-01-05 19:01:49','',183,'http://wefirstbranding.com/183-autosave',0,'revision','',0),(218,1,'2011-02-10 19:15:26','2011-02-10 19:15:26','<p><img src=\"/wp-content/themes/wefirst/images/begin-quote.png\" style=\"padding: 0px 3px 5px 0px;\" alt=\"\" />Simon enthralled and inspired our Australian audience during his workshop on \'How non-profits think like for Profits,’ at ConnectNow in Sydney. Simon also participated on the panel session at the conference along side Gary Vaynerchuk, Brian Solis, Tara Hunt and Debs Schultz among others. Simon\'s contribution brought a balanced perspective and understanding and empathy of the challenges social change brands have to face when integrating new media. I have never seen an event with satisfaction scores so uniformly high. From government and corporate groups, to rowdy social mediarati, agencies, charities, bloggers and SMEs, Simon has the gift of making complex stories concise and memorable, and delivers with energy, humor and insight. Forget about the ‘guru’ tag, Simon is the consummate communicator embracing social media and innovation and putting it to best practice. I look forward to having Simon back as keynote speaker at our next event.<img src=\"/wp-content/themes/wefirst/images/end-quote.png\" style=\"padding: 0px 0px 5px 3px;\" alt=\"\" /><br/><strong><span class=\"red\">Siobahn Bulfin, Executive Producer, Connect Now Conference, Sydney</span></strong></p>\r\n\r\n<div class=\"sep-line\"></div>\r\n\r\n<p><img src=\"/wp-content/themes/wefirst/images/begin-quote.png\" style=\"padding: 0px 3px 5px 0px;\" alt=\"\" />Simon was a recent speaker at our Gucci Group Conference. He was extremely engaging, thought provoking and distilled complex ideas down into simple but powerful communications. The participants left inspired with clear insights into how to relate he shared to their business. I would highly recommend him as a transformative keynote speaker.<img src=\"/wp-content/themes/wefirst/images/end-quote.png\" style=\"padding: 0px 0px 5px 3px;\" alt=\"\" /><br/><strong><span class=\"red\">Karen Lombardi, Executive Vice President Global Human Resources, Gucci Group, Miami</span></strong></p>\r\n\r\n<div class=\"sep-line\"></div>\r\n\r\n<p><img src=\"/wp-content/themes/wefirst/images/begin-quote.png\" style=\"padding: 0px 3px 5px 0px;\" alt=\"\" />I have had the pleasure of seeing Simon speak on several occasions. Each time he has not only engaged and fired the minds of the audience but also connected with them on a personal, emotional level. This makes Simon one of those rare breed that can communicate complex, transformative ideas in a way that motivates people to change behavior through the power of ideas. In his case, this is good news for us as he is uniquely positioned at the intersection of commerce, technology and social change. As a conference organizer and speaker myself, I could not recommend Simon highly as a keynote speaker. Both his vision and presentation leave everyone in the room challenged, inspired and motivated.<img src=\"/wp-content/themes/wefirst/images/end-quote.png\" style=\"padding: 0px 0px 5px 3px;\" alt=\"\" /><br/><strong><span class=\"red\">Ken Rutkowski, founder Media Entertainment Technology Alliance, Los Angeles</span></strong></p>\r\n\r\n<div class=\"sep-line\"></div>\r\n\r\n<p><img src=\"/wp-content/themes/wefirst/images/begin-quote.png\" style=\"padding: 0px 3px 5px 0px;\" alt=\"\" />Simon does an excellent job of clearly explaining what every entrepreneur needs to learn about the social media breakthrough. Understanding how the social web is changing the world will be mandatory for any marketing strategy. His presentation was an enormous success.<img src=\"/wp-content/themes/wefirst/images/end-quote.png\" style=\"padding: 0px 0px 5px 3px;\" alt=\"\" /><br/><strong><span class=\"red\">Chris Krause, Founder & CEO, National Collegiate Scouting Association\r\nYPO/EO Board Member, Chicago</span></strong></p>\r\n\r\n<div class=\"sep-line\"></div>\r\n\r\n<p><img src=\"/wp-content/themes/wefirst/images/begin-quote.png\" style=\"padding: 0px 3px 5px 0px;\" alt=\"\" />Simon Mainwaring has the highest speaker ranking from attendees in the history of the Founder’s Institute. That speaks volumes.<img src=\"/wp-content/themes/wefirst/images/end-quote.png\" style=\"padding: 0px 0px 5px 3px;\" alt=\"\" /><br/><strong><span class=\"red\">Adeo Ressi, CEO, The Founder’s Institute, Los Angeles</span></strong></p>\r\n\r\n<div class=\"sep-line\"></div>\r\n\r\n<p><img src=\"/wp-content/themes/wefirst/images/begin-quote.png\" style=\"padding: 0px 3px 5px 0px;\" alt=\"\" />Simon just doesn\'t come in content to talk and shake a few hands. Instead, he brings a full arsenal of smart concepts, compelling presentations, and a full-on, no-holds-barred generosity that is as authentic as it comes. He captured the hearts and minds of our students and faculty with insights on social media, creativity in a changing profession, and the new agency mindset that honors bravery and innovation. Wonderful to witness. Bravo, Simon!<img src=\"/wp-content/themes/wefirst/images/end-quote.png\" style=\"padding: 0px 0px 5px 3px;\" alt=\"\" /><br/><strong><span class=\"red\">Professor Debra Morrison, School of Journalism and Communication\r\nUniversity of Oregon</span></strong></p>\r\n\r\n<div class=\"sep-line\"></div>\r\n\r\n<p><img src=\"/wp-content/themes/wefirst/images/begin-quote.png\" style=\"padding: 0px 3px 5px 0px;\" alt=\"\" />That was quite simply the best analysis of social media I have ever seen. Excellent!!<img src=\"/wp-content/themes/wefirst/images/end-quote.png\" style=\"padding: 0px 0px 5px 3px;\" alt=\"\" /><br/><strong><span class=\"red\">Paul Johnson, Global Head of Marketing and Brand Partnerships, Endemol Group, London</span></strong></p>\r\n\r\n<div class=\"sep-line\"></div>\r\n\r\n<p><img src=\"/wp-content/themes/wefirst/images/begin-quote.png\" style=\"padding: 0px 3px 5px 0px;\" alt=\"\" />Simon Mainwaring is a gift to an audience that wants to understand \'the high ground\' of brands and advertising.  His warmth and clear insights brought the advertising and marketing session to life at this year\'s Images and Voices of Hope annual World Summit on \'Inspiring Media in an Open Source World\'.  He enlarged the notion of corporate self-interest in ways that engaged the whole room and started the most dynamic conversations of the Summit.  Many cited his session as their favorite of the weekend.<img src=\"/wp-content/themes/wefirst/images/end-quote.png\" style=\"padding: 0px 0px 5px 3px;\" alt=\"\" /><br/><strong><span class=\"red\">Judy Rodgers, Executive Director, Images & Voices of Hope, New York</span></strong></p>\r\n\r\n<div class=\"sep-line\"></div>\r\n\r\n<p><img src=\"/wp-content/themes/wefirst/images/begin-quote.png\" style=\"padding: 0px 3px 5px 0px;\" alt=\"\" />As the co-producer of the recent Cool Social Gravity Summit held at Brandman University in Irvine earlier this month, we were very pleased and honored to welcome Simon Mainwaring to deliver the Opening Keynote.  From the moment he began, his energy, passion, and vision were evident to everyone. Comments came pouring in after the conference and included: “I was riveted by Simon\'s speech and I’m so excited to put social media marketing to work”; “…it was by far one of the best social media for social good talks I\'ve heard.” <img src=\"/wp-content/themes/wefirst/images/end-quote.png\" style=\"padding: 0px 0px 5px 3px;\" alt=\"\" /><br/><strong><span class=\"red\">Professor Beverly Macy, Co-Producer, Cool Gravity Summit, San Dieg</span></strong></p>','Speaking Testimonials','','inherit','open','open','','183-revision-2','','','2011-02-10 19:15:26','2011-02-10 19:15:26','',183,'http://wefirstbranding.com/183-revision-2',0,'revision','',0),(219,1,'2011-04-07 23:47:06','2011-04-07 23:47:06','\"Can big business be socially responsible? Brand consulting expert Mainwaring certainly thinks so. He believes new technologies aren\'t merely making life easier, they\'re making us better: in allowing us to connect with each other across geographic, cultural, and language barriers, the Internet and social media might very well be increasing our capacity for empathy. His \"We First\" ethos proposes cooperation between governments, philanthropies, and capitalist corporations to achieve meaningful social transformation. Social media—viral, borderless—is the perfect vehicle to promote \"contributory consumerism,\" and Mainwaring has fascinating suggestions for technological innovation and systemic change: he proposes a \"Global Brand Initiative\": an association of corporate brands and their advertising partners and competitors that willingly work together (Coke with Pepsi, Greenpeace with WWF, the U.S. with China) to advance corporate social responsibility and charitable donations. Tall orders, all—but the author\'s enthusiasm and evidence make an excellent (and counterintuitive) case for big business\'s ability to make major strides in creating a more equitable world.\"\r\n<strong>Publisher’s Weekly</strong>\r\n\r\n<em>\"We First</em> provides powerful insights into how socially conscious consumers and brands can use social media to build a more prosperous and sustainable world. It is critical reading for marketers and consumers who hope to inspire and lead the positive change that our connected world so desperately needs.\"\r\n<strong>Randi Zuckerberg, Head of Consumer Marketing, Facebook</strong>\r\n\r\n<strong><span style=\"font-weight: normal;\"><img src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />In the most important business book since Freakonomics, Simon Mainwaring’s transformational opus illustrates that doing good and doing well go hand-in-hand for 21st century corporations. A groundbreaking approach to marketing, We First teaches brands how to tap into a world of 600 million friends and billions of daily personal news feeds by making an impact one person at a time.<img src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" /></span>\r\nJay Samit, CEO SocialVibe/Former EVP Sony Corporation of America</strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />Capitalism as it exists, is not sustainable nor is it engendering the support and action needed for widespread global renewal. As new media transforms the business landscape and redistributes influence within markets, consumers are now in a position to dictate the actions of businesses based not only on buying power, but also what they say and don\'t say in online social communities - individually and collectively. Simon Mainwaring’s We First empowers socially conscious consumers to channel their online activity sparking massive social change while also awakening business leaders to earn critical relevance through positive, meaningful transformation. Mainwaring is an inspiring leader in his field that truly understands the dynamics in play in the new world of business, online consumer behavior, and how they can collaborate to rethink and rework paths to true global renewal.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Brian Solis, Author of Engage</span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />Few understand the power of brands and consumers better than Simon Mainwaring. In \"We First,\" he presents a truly compelling vision of how to transform that power to the benefit of society and the good of capitalism.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Jeff Jarvis, Author, “What Would Google Do?</span></strong>\r\n\r\n\"Simon Mainwaring has a deep and powerful understanding of social media and presents great opportunities to use it for real change. In <em>We First</em>, his approach inspires and empowers both brands and consumers alike with innovative solutions to some of the biggest challenges facing our world.\"\r\n<strong>Scott Harrison, Founder of charity: water</strong>\r\n\r\n\"Many will buy <em>We First</em> as a business book for a radical new perspective on marketing in the digital age.  But many will find in it even in more important as a social philosophy for a crowded world spinning ever faster, where traditional push marketing is simply not sustainable.  Simon Mainwaring is the new master of the \'three wins\' - for your company, for you customers and for the planet.  He shows us clearly that companies that <em>mean</em> more actually <em>make</em> more, turning customers into their most important evangelists.  Today, values count as much as value, and Simon shows us how to find, foster and share the best of both.\"\r\n<strong>Steve Hayden, Vice Chairman, Ogilvy &amp; Mather Worldwide</strong>\r\n\r\n“Brand promises must be backed up by credible action or they are rendered meaningless in today\'s social-media dialog. Today\'s consumer has the power to hold brands accountable. Simon Mainwaring\'s <em>We First</em> is the ultimate how-to guide for 21st century brand-building.”\r\n<strong>Robert Tercek, Founder, General Creativity and former President of Digital Media OWN (Oprah Winfrey Network) </strong>\r\n\r\n“Nearly a century ago, Henry Ford said, \"A business that makes nothing but money is a poor business.\" And now Simon Mainwaring explores that idea in depth, asserting that not only should capitalism and social change coexist, but giving examples of how they can.”\r\n<strong>Scott Monty, </strong><strong>Global Digital &amp; Multimedia Communications Manager, Ford Motor Company</strong>\r\n\r\n<em>“We First</em> explains how capitalism must transform from being an engine just for profit into one that\'s driven by purpose. A veteran brand marketer, Simon Mainwaring shows how to use social technologies to create and deepen business relationships, which in turn drive profits. Put meaning back into your business by buying this book. Actually, buy two and give one away to someone who is also yearning to take their business to the next level.”\r\n<strong>Charlene Li, Author of \"Open Leadership\" and Founder of Altimeter Group</strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />With his mastery of the branding process and his commitment to corporate responsibility, Simon Mainwaring is the perfect author to chart the path for capitalism’s enlightened self-preservation.\r\n\r\nCapitalism and ethical behavior are compatible, but the relationship must become more symbiotic if capitalism is to survive in a world in which consumers are increasingly assertive about their own rights and the greater good.  Social networking makes possible an unprecedented level of dialogue between producers and consumers, and producers ignore this conversation at their peril. For their part, consumers will use their buying power as enhanced by these networks to advance personal and societal agendas.\r\n\r\nMainwaring’s book explains the practical aspects of how all this works. As such, We First is a critical resource for corporate leaders and will inspire consumers, individually and collectively, to recognize their inherent strength.  A renewed capitalism will be able to not only survive in the 21st century, but also become a stronger, more responsible force for social change. Led by consumers empowered by new media, as envisioned by Mainwaring, corporate responsibility will become far more pervasive. We First is an invaluable blueprint for building this new societal structure we so urgently need.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Philip Seib\r\nProfessor of Journalism and Public Diplomacy\r\nProfessor of International Relations\r\nDirector, Center on Public Diplomacy, Annenberg School\r\nUniversity of Southern California</span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />When customers and companies truly understand the vision in We First, when they realize we have the power to make capitalism work in our favor, when they embrace just how powerful the social media tools are that we already have in our hands, they\'ll unleash an almost unlimited capacity to massively change our world. We First is more than a must read - it\'s a must do. Buy it, act it, and most importantly – LIVE IT!<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Gary Vaynerchuk, Author, ‘Crush It!’</span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />In the most important business book since Freakonomics, Simon Mainwaring’s transformational opus illustrates that doing good and doing well go hand-in-hand for 21st century corporations. A groundbreaking approach to marketing, We First teaches brands how to tap into a world of 600 million friends and billions of daily personal news feeds by making an impact one person at a time.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Jay Samit, CEO SocialVibe &amp; former EVP Sony Corporation of America</span></strong>\r\n\r\n“To avoid collapse of the natural resources that support the business activities that human beings are so feverishly pursuing, we must move from the Industrial Age to the Sustainability Age. But how will that happen? <em>We First</em> explains how it is <em>already</em> happening in the new alignment between brands and customers that promises a roadmap to living within the natural means of our Planet Earth.”\r\n<strong>Rick Ridgeway, VP Environmental Initiatives, Patagonia, Inc.</strong>\r\n\r\n\"<em>We First</em> lays out a movement that looks to transform corporate America, providing plenty of food for thought for the business leaders of today and tomorrow.\"\r\n<strong>Tony Hsieh, New York Times bestselling author of \"Delivering Happiness\" and CEO of Zappos.com, Inc.</strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />Today like never before the future of companies and brands are in the throes of change. This change is driven by a combination of human experience and learning combined with new technologies and capabilities that are changing the very mindsets of people and deeply impacting their expectations.\r\n\r\nIn the work that I do for some of the largest firms around the world the key questions that CEO’s, marketers, government authorities and communities ask are the following?\r\n<ul>\r\n	<li class=\"dot\">What is the purpose of a brand and a firm?</li>\r\n	<li class=\"dot\">Who is behind this firm, brand and effort?</li>\r\n	<li class=\"dot\">Are companies responsive to people and are they transparent?</li>\r\n	<li class=\"dot\">Which companies and brands can I trust?</li>\r\n	<li class=\"dot\">What do other people, employees, customers and community say about the brands and companies I am dealing with or would like to deal with?</li>\r\n	<li class=\"dot\">Is there meaning for a brand and company besides profit maximization?</li>\r\n</ul>\r\nMarketers, companies and people are realizing that increasingly how one acts is very important. Is one being authentic? Is there a respect and awareness of a greater community? Can we trust you?\r\n\r\nToday because of Social Media everyone quickly gets to see the people, the values and the drivers behind a company. Marketers and managers and all folks in leadership positions now need to change and adapt to a new world.\r\n\r\nSimon Mainwaring has been at the forefront of these changes both as a practitioner, thinker, early adopter and innovator of how markets and marketing can combine both art and science, profit and greater good as well as commerce and community.\r\n\r\nFor many of us we look to Simon Mainwaring as he works in this blurring world to guide us.\r\n\r\nI am very excited about the prospect of a book that will not only allow us to tap the nearly two decades of wisdom and experience that Simon brings to these topics of the future of commerce and brands and community but also practical tips on making things actually happen.\r\n\r\nThere are a lot of wise folks and lots of wet under the ears early adopters. Then there is Simon who straddles these worlds and finds ways to connect them. We First is as prescient as it is visionary – a must read for marketers and consumers intent on creating a prosperous future for all.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Rishad Tobaccowala, Chief Strategy and Innovation Officer for VivaKi</span></strong>\r\n\r\n\"Simon Mainwaring’s insights and recommendations about the power of brands and consumers demonstrate how businesses can enhance the triple bottom line - doing good while making a profit and saving our world.\"<strong> </strong>\r\n<strong>Beth Kanter, Co-founder Zoetica and author of The Networked Non-Profit</strong>\r\n\r\n\"<em>We First</em> is more than a call to action, it\'s a new imperative. Simon Mainwaring makes a very compelling case for how the combined power of consumers and brands will influence business and bring about a new era of social transformation. <em>We First</em> will show you a path to creating a better world. Buy it today.\"\r\n<strong>Valeria Maltoni, author of <em>Conversation Agent</em></strong>\r\n\r\n“<em>We First</em> elegantly demonstrates the power of turning me into we by aligning brands and consumers as social collaborators”\r\n<strong>Peter Guber, Chairman &amp; CEO Mandalay Entertainment</strong>\r\n\r\n\"By demonstrating how brands benefit from cause integration, <em>We First</em> lays\r\nout a vital and actionable blueprint for how we can scale social change to\r\nmeet global challenges. By tapping into these powerful private sector forces, Mainwaring shows us how we transform capitalism to create a world we all want to live in.\"\r\n<strong>Ryan Scott, CEO of Causecast </strong>\r\n\r\n“The evolution of capitalism is putting <em>We First</em>. Mainwaring not only gets this, but helps us understand how to make it happen.”\r\n<strong>Jay Coen Gilbert, Co-founder B Corporations</strong>\r\n\r\n“This is exactly the book that the world needs right now.  It’s our GPS for reaching the destination we must achieve: an intersection of business and consumerism that drives not just big profits but also greater good.”\r\n<strong>Katya Andresen</strong><strong>, </strong><strong>COO Network for Good and author, Robin Hood Marketing</strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />Mainwaring offers an inspiring new vision for today\'s broken capitalist model, one that embraces human capital as much as economic. We First does away with the typical fluff-slinging of manifestos and instead offers a practical guide to how brands can do well by doing good, a guide as rooted in socio-cultural insight as it is in a keen understanding of emerging media and technologies – from social networking platforms to location-based mobile applications. Mainwaring shows, with the rigor of an innovation researcher and the passion of a postmodern philanthropist, that capitalism needs not a revolution but an evolution.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Maria Popova, Editor of Brain Pickings</span></strong>\r\n\r\n“<em>We First</em> shines an impactful spotlight on the vital importance of weaving socially mindful practices into the DNA of the “for profit “ sector. In today’s interconnected world, the time is <strong>now</strong> for marketers and consumers to assess their role in creating the greater good.”\r\n<strong>Blair Cobb</strong><strong>, </strong><strong>Director, AOL Cause Marketing</strong>\r\n\r\n\"It is no secret that our society is being transformed - rapidly, and constantly. Still, most people don\'t fully understand exactly what is changing or what specific steps must be taken to survive, let alone thrive, in this new age. Simon Mainwaring understands. He knows that every organization needs to dramatically shift how it operates and communicates.  He knows that individuals want to have a meaningful, measurable impact on the world.  He recognizes that the platforms and channels that have developed over the past few years provide a powerful foundation from which a complete re-imagination of business and philanthropy. Simon Mainwaring has counseled clients throughout his distinguished career on how brands and consumers can work together, fueled by social media, to build a better world. Now, in his extraordinary new book, he offers his insights and guidance to everyone else.  Ignore this book at your own peril.\"\r\n<strong>Brian Reich, SVP and Global Editor, Edelman Digital</strong>\r\n\r\n“Simon Mainwaring puts forth inspiring and provocative ideas on how to transform capitalism into an engine of prosperity. He shows how global brands can become a critical catalyst for creating sustainable capitalism and positive social change.”\r\n<strong>Dave Hudson, CEO NM Incite, Nielsen &amp; McKinsey</strong><strong></strong>\r\n\r\n\"Mainwaring has written a comprehensive and engaging account of how we can use social media as a jumping off point to effect positive change not only in the world of business but in our communities and globally as well. <em>We First</em> is a must-read for anyone interested in the field of online marketing, consumerism or the simple desire of making the world a better place.\"\r\n<strong>Liz Heller, CEO Buzztone</strong>\r\n\r\n“Simon Mainwaring’s <em>We First</em> redefines how consumer choice is shifting to more complex dimensions…the calculus of how a brand fits the consumer’s rational, emotional, and even spiritual/ethical needs. Simon insightfully posits how these concerns go beyond individual well being, and take on socio-political dimensions. <em>We First</em> recalibrates that equation by asking what is the holistic role a brand plays in one’s life? How do the spending choices a consumer makes enhance their world and, the planet in general. <em>We First</em> shines a light on how greater numbers of consumers are willing to associate or to disassociate with products and services based on a broader set of understandings – namely, the ethical dimensions of a brand and their implications for our collective future.”\r\n<strong>Tim Sexton, CEO of Sexton Co.</strong>','Reviews','','inherit','open','open','','32-revision-21','','','2011-04-07 23:47:06','2011-04-07 23:47:06','',32,'http://wefirstbranding.com/32-revision-21',0,'revision','',0),(221,1,'2011-04-28 03:25:03','2011-04-28 03:25:03','\"Can big business be socially responsible? Brand consulting expert Mainwaring certainly thinks so. He believes new technologies aren\'t merely making life easier, they\'re making us better: in allowing us to connect with each other across geographic, cultural, and language barriers, the Internet and social media might very well be increasing our capacity for empathy. His \"We First\" ethos proposes cooperation between governments, philanthropies, and capitalist corporations to achieve meaningful social transformation. Social media—viral, borderless—is the perfect vehicle to promote \"contributory consumerism,\" and Mainwaring has fascinating suggestions for technological innovation and systemic change: he proposes a \"Global Brand Initiative\": an association of corporate brands and their advertising partners and competitors that willingly work together (Coke with Pepsi, Greenpeace with WWF, the U.S. with China) to advance corporate social responsibility and charitable donations. Tall orders, all—but the author\'s enthusiasm and evidence make an excellent (and counterintuitive) case for big business\'s ability to make major strides in creating a more equitable world.\"\r\n<strong>Publisher’s Weekly</strong>\r\n\r\n<strong><span style=\"font-weight: normal;\"><img src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />In the most important business book since Freakonomics, Simon Mainwaring’s transformational opus illustrates that doing good and doing well go hand-in-hand for 21st century corporations. A groundbreaking approach to marketing, We First teaches brands how to tap into a world of 600 million friends and billions of daily personal news feeds by making an impact one person at a time.<img src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" /></span>\r\nJay Samit, CEO SocialVibe/Former EVP Sony Corporation of America</strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />Capitalism as it exists, is not sustainable nor is it engendering the support and action needed for widespread global renewal. As new media transforms the business landscape and redistributes influence within markets, consumers are now in a position to dictate the actions of businesses based not only on buying power, but also what they say and don\'t say in online social communities - individually and collectively. Simon Mainwaring’s We First empowers socially conscious consumers to channel their online activity sparking massive social change while also awakening business leaders to earn critical relevance through positive, meaningful transformation. Mainwaring is an inspiring leader in his field that truly understands the dynamics in play in the new world of business, online consumer behavior, and how they can collaborate to rethink and rework paths to true global renewal.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Brian Solis, Author of Engage</span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />Few understand the power of brands and consumers better than Simon Mainwaring. In \"We First,\" he presents a truly compelling vision of how to transform that power to the benefit of society and the good of capitalism.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Jeff Jarvis, Author, “What Would Google Do?</span></strong>\r\n\r\n\"Simon Mainwaring has a deep and powerful understanding of social media and presents great opportunities to use it for real change. In <em>We First</em>, his approach inspires and empowers both brands and consumers alike with innovative solutions to some of the biggest challenges facing our world.\"\r\n<strong>Scott Harrison, Founder of charity: water</strong>\r\n\r\n\"Many will buy <em>We First</em> as a business book for a radical new perspective on marketing in the digital age.  But many will find in it even in more important as a social philosophy for a crowded world spinning ever faster, where traditional push marketing is simply not sustainable.  Simon Mainwaring is the new master of the \'three wins\' - for your company, for you customers and for the planet.  He shows us clearly that companies that <em>mean</em> more actually <em>make</em> more, turning customers into their most important evangelists.  Today, values count as much as value, and Simon shows us how to find, foster and share the best of both.\"\r\n<strong>Steve Hayden, Vice Chairman, Ogilvy &amp; Mather Worldwide</strong>\r\n\r\n“Brand promises must be backed up by credible action or they are rendered meaningless in today\'s social-media dialog. Today\'s consumer has the power to hold brands accountable. Simon Mainwaring\'s <em>We First</em> is the ultimate how-to guide for 21st century brand-building.”\r\n<strong>Robert Tercek, Founder, General Creativity and former President of Digital Media OWN (Oprah Winfrey Network) </strong>\r\n\r\n“Nearly a century ago, Henry Ford said, \"A business that makes nothing but money is a poor business.\" And now Simon Mainwaring explores that idea in depth, asserting that not only should capitalism and social change coexist, but giving examples of how they can.”\r\n<strong>Scott Monty, </strong><strong>Global Digital &amp; Multimedia Communications Manager, Ford Motor Company</strong>\r\n\r\n<em>“We First</em> explains how capitalism must transform from being an engine just for profit into one that\'s driven by purpose. A veteran brand marketer, Simon Mainwaring shows how to use social technologies to create and deepen business relationships, which in turn drive profits. Put meaning back into your business by buying this book. Actually, buy two and give one away to someone who is also yearning to take their business to the next level.”\r\n<strong>Charlene Li, Author of \"Open Leadership\" and Founder of Altimeter Group</strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />With his mastery of the branding process and his commitment to corporate responsibility, Simon Mainwaring is the perfect author to chart the path for capitalism’s enlightened self-preservation.\r\n\r\nCapitalism and ethical behavior are compatible, but the relationship must become more symbiotic if capitalism is to survive in a world in which consumers are increasingly assertive about their own rights and the greater good.  Social networking makes possible an unprecedented level of dialogue between producers and consumers, and producers ignore this conversation at their peril. For their part, consumers will use their buying power as enhanced by these networks to advance personal and societal agendas.\r\n\r\nMainwaring’s book explains the practical aspects of how all this works. As such, We First is a critical resource for corporate leaders and will inspire consumers, individually and collectively, to recognize their inherent strength.  A renewed capitalism will be able to not only survive in the 21st century, but also become a stronger, more responsible force for social change. Led by consumers empowered by new media, as envisioned by Mainwaring, corporate responsibility will become far more pervasive. We First is an invaluable blueprint for building this new societal structure we so urgently need.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Philip Seib\r\nProfessor of Journalism and Public Diplomacy\r\nProfessor of International Relations\r\nDirector, Center on Public Diplomacy, Annenberg School\r\nUniversity of Southern California</span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />When customers and companies truly understand the vision in We First, when they realize we have the power to make capitalism work in our favor, when they embrace just how powerful the social media tools are that we already have in our hands, they\'ll unleash an almost unlimited capacity to massively change our world. We First is more than a must read - it\'s a must do. Buy it, act it, and most importantly – LIVE IT!<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Gary Vaynerchuk, Author, ‘Crush It!’</span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />In the most important business book since Freakonomics, Simon Mainwaring’s transformational opus illustrates that doing good and doing well go hand-in-hand for 21st century corporations. A groundbreaking approach to marketing, We First teaches brands how to tap into a world of 600 million friends and billions of daily personal news feeds by making an impact one person at a time.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Jay Samit, CEO SocialVibe &amp; former EVP Sony Corporation of America</span></strong>\r\n\r\n“To avoid collapse of the natural resources that support the business activities that human beings are so feverishly pursuing, we must move from the Industrial Age to the Sustainability Age. But how will that happen? <em>We First</em> explains how it is <em>already</em> happening in the new alignment between brands and customers that promises a roadmap to living within the natural means of our Planet Earth.”\r\n<strong>Rick Ridgeway, VP Environmental Initiatives, Patagonia, Inc.</strong>\r\n\r\n\"<em>We First</em> lays out a movement that looks to transform corporate America, providing plenty of food for thought for the business leaders of today and tomorrow.\"\r\n<strong>Tony Hsieh, New York Times bestselling author of \"Delivering Happiness\" and CEO of Zappos.com, Inc.</strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />Today like never before the future of companies and brands are in the throes of change. This change is driven by a combination of human experience and learning combined with new technologies and capabilities that are changing the very mindsets of people and deeply impacting their expectations.\r\n\r\nIn the work that I do for some of the largest firms around the world the key questions that CEO’s, marketers, government authorities and communities ask are the following?\r\n<ul>\r\n	<li class=\"dot\">What is the purpose of a brand and a firm?</li>\r\n	<li class=\"dot\">Who is behind this firm, brand and effort?</li>\r\n	<li class=\"dot\">Are companies responsive to people and are they transparent?</li>\r\n	<li class=\"dot\">Which companies and brands can I trust?</li>\r\n	<li class=\"dot\">What do other people, employees, customers and community say about the brands and companies I am dealing with or would like to deal with?</li>\r\n	<li class=\"dot\">Is there meaning for a brand and company besides profit maximization?</li>\r\n</ul>\r\nMarketers, companies and people are realizing that increasingly how one acts is very important. Is one being authentic? Is there a respect and awareness of a greater community? Can we trust you?\r\n\r\nToday because of Social Media everyone quickly gets to see the people, the values and the drivers behind a company. Marketers and managers and all folks in leadership positions now need to change and adapt to a new world.\r\n\r\nSimon Mainwaring has been at the forefront of these changes both as a practitioner, thinker, early adopter and innovator of how markets and marketing can combine both art and science, profit and greater good as well as commerce and community.\r\n\r\nFor many of us we look to Simon Mainwaring as he works in this blurring world to guide us.\r\n\r\nI am very excited about the prospect of a book that will not only allow us to tap the nearly two decades of wisdom and experience that Simon brings to these topics of the future of commerce and brands and community but also practical tips on making things actually happen.\r\n\r\nThere are a lot of wise folks and lots of wet under the ears early adopters. Then there is Simon who straddles these worlds and finds ways to connect them. We First is as prescient as it is visionary – a must read for marketers and consumers intent on creating a prosperous future for all.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Rishad Tobaccowala, Chief Strategy and Innovation Officer for VivaKi</span></strong>\r\n\r\n\"Simon Mainwaring’s insights and recommendations about the power of brands and consumers demonstrate how businesses can enhance the triple bottom line - doing good while making a profit and saving our world.\"<strong> </strong>\r\n<strong>Beth Kanter, Co-founder Zoetica and author of The Networked Non-Profit</strong>\r\n\r\n\"<em>We First</em> is more than a call to action, it\'s a new imperative. Simon Mainwaring makes a very compelling case for how the combined power of consumers and brands will influence business and bring about a new era of social transformation. <em>We First</em> will show you a path to creating a better world. Buy it today.\"\r\n<strong>Valeria Maltoni, author of <em>Conversation Agent</em></strong>\r\n\r\n“<em>We First</em> elegantly demonstrates the power of turning me into we by aligning brands and consumers as social collaborators”\r\n<strong>Peter Guber, Chairman &amp; CEO Mandalay Entertainment</strong>\r\n\r\n\"By demonstrating how brands benefit from cause integration, <em>We First</em> lays\r\nout a vital and actionable blueprint for how we can scale social change to\r\nmeet global challenges. By tapping into these powerful private sector forces, Mainwaring shows us how we transform capitalism to create a world we all want to live in.\"\r\n<strong>Ryan Scott, CEO of Causecast </strong>\r\n\r\n“The evolution of capitalism is putting <em>We First</em>. Mainwaring not only gets this, but helps us understand how to make it happen.”\r\n<strong>Jay Coen Gilbert, Co-founder B Corporations</strong>\r\n\r\n“This is exactly the book that the world needs right now.  It’s our GPS for reaching the destination we must achieve: an intersection of business and consumerism that drives not just big profits but also greater good.”\r\n<strong>Katya Andresen</strong><strong>, </strong><strong>COO Network for Good and author, Robin Hood Marketing</strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />Mainwaring offers an inspiring new vision for today\'s broken capitalist model, one that embraces human capital as much as economic. We First does away with the typical fluff-slinging of manifestos and instead offers a practical guide to how brands can do well by doing good, a guide as rooted in socio-cultural insight as it is in a keen understanding of emerging media and technologies – from social networking platforms to location-based mobile applications. Mainwaring shows, with the rigor of an innovation researcher and the passion of a postmodern philanthropist, that capitalism needs not a revolution but an evolution.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Maria Popova, Editor of Brain Pickings</span></strong>\r\n\r\n“<em>We First</em> shines an impactful spotlight on the vital importance of weaving socially mindful practices into the DNA of the “for profit “ sector. In today’s interconnected world, the time is <strong>now</strong> for marketers and consumers to assess their role in creating the greater good.”\r\n<strong>Blair Cobb</strong><strong>, </strong><strong>Director, AOL Cause Marketing</strong>\r\n\r\n\"It is no secret that our society is being transformed - rapidly, and constantly. Still, most people don\'t fully understand exactly what is changing or what specific steps must be taken to survive, let alone thrive, in this new age. Simon Mainwaring understands. He knows that every organization needs to dramatically shift how it operates and communicates.  He knows that individuals want to have a meaningful, measurable impact on the world.  He recognizes that the platforms and channels that have developed over the past few years provide a powerful foundation from which a complete re-imagination of business and philanthropy. Simon Mainwaring has counseled clients throughout his distinguished career on how brands and consumers can work together, fueled by social media, to build a better world. Now, in his extraordinary new book, he offers his insights and guidance to everyone else.  Ignore this book at your own peril.\"\r\n<strong>Brian Reich, SVP and Global Editor, Edelman Digital</strong>\r\n\r\n“Simon Mainwaring puts forth inspiring and provocative ideas on how to transform capitalism into an engine of prosperity. He shows how global brands can become a critical catalyst for creating sustainable capitalism and positive social change.”\r\n<strong>Dave Hudson, CEO NM Incite, Nielsen &amp; McKinsey</strong><strong></strong>\r\n\r\n\"Mainwaring has written a comprehensive and engaging account of how we can use social media as a jumping off point to effect positive change not only in the world of business but in our communities and globally as well. <em>We First</em> is a must-read for anyone interested in the field of online marketing, consumerism or the simple desire of making the world a better place.\"\r\n<strong>Liz Heller, CEO Buzztone</strong>\r\n\r\n“Simon Mainwaring’s <em>We First</em> redefines how consumer choice is shifting to more complex dimensions…the calculus of how a brand fits the consumer’s rational, emotional, and even spiritual/ethical needs. Simon insightfully posits how these concerns go beyond individual well being, and take on socio-political dimensions. <em>We First</em> recalibrates that equation by asking what is the holistic role a brand plays in one’s life? How do the spending choices a consumer makes enhance their world and, the planet in general. <em>We First</em> shines a light on how greater numbers of consumers are willing to associate or to disassociate with products and services based on a broader set of understandings – namely, the ethical dimensions of a brand and their implications for our collective future.”\r\n<strong>Tim Sexton, CEO of Sexton Co.</strong>','Reviews','','inherit','open','open','','32-revision-23','','','2011-04-28 03:25:03','2011-04-28 03:25:03','',32,'http://wefirstbranding.com/32-revision-23',0,'revision','',0),(222,1,'2011-05-05 13:35:25','2011-05-05 13:35:25','<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />Can big business be socially responsible? Brand consulting expert Mainwaring certainly thinks so. He believes new technologies aren\'t merely making life easier, they\'re making us better: in allowing us to connect with each other across geographic, cultural, and language barriers, the Internet and social media might very well be increasing our capacity for empathy. His \"We First\" ethos proposes cooperation between governments, philanthropies, and capitalist corporations to achieve meaningful social transformation. Social media—viral, borderless—is the perfect vehicle to promote \"contributory consumerism,\" and Mainwaring has fascinating suggestions for technological innovation and systemic change: he proposes a \"Global Brand Initiative\": an association of corporate brands and their advertising partners and competitors that willingly work together (Coke with Pepsi, Greenpeace with WWF, the U.S. with China) to advance corporate social responsibility and charitable donations. Tall orders, all—but the author\'s enthusiasm and evidence make an excellent (and counterintuitive) case for big business\'s ability to make major strides in creating a more equitable world.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Publisher’s Weekly</span></strong>\r\n\r\n<strong><span style=\"font-weight: normal;\"><img src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />In the most important business book since Freakonomics, Simon Mainwaring’s transformational opus illustrates that doing good and doing well go hand-in-hand for 21st century corporations. A groundbreaking approach to marketing, We First teaches brands how to tap into a world of 600 million friends and billions of daily personal news feeds by making an impact one person at a time.<img src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" /></span>\r\nJay Samit, CEO SocialVibe/Former EVP Sony Corporation of America</strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />Capitalism as it exists, is not sustainable nor is it engendering the support and action needed for widespread global renewal. As new media transforms the business landscape and redistributes influence within markets, consumers are now in a position to dictate the actions of businesses based not only on buying power, but also what they say and don\'t say in online social communities - individually and collectively. Simon Mainwaring’s We First empowers socially conscious consumers to channel their online activity sparking massive social change while also awakening business leaders to earn critical relevance through positive, meaningful transformation. Mainwaring is an inspiring leader in his field that truly understands the dynamics in play in the new world of business, online consumer behavior, and how they can collaborate to rethink and rework paths to true global renewal.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Brian Solis, Author of Engage</span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />Few understand the power of brands and consumers better than Simon Mainwaring. In \"We First,\" he presents a truly compelling vision of how to transform that power to the benefit of society and the good of capitalism.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Jeff Jarvis, Author, “What Would Google Do?</span></strong>\r\n\r\n\"Simon Mainwaring has a deep and powerful understanding of social media and presents great opportunities to use it for real change. In <em>We First</em>, his approach inspires and empowers both brands and consumers alike with innovative solutions to some of the biggest challenges facing our world.\"\r\n<strong>Scott Harrison, Founder of charity: water</strong>\r\n\r\n\"Many will buy <em>We First</em> as a business book for a radical new perspective on marketing in the digital age.  But many will find in it even in more important as a social philosophy for a crowded world spinning ever faster, where traditional push marketing is simply not sustainable.  Simon Mainwaring is the new master of the \'three wins\' - for your company, for you customers and for the planet.  He shows us clearly that companies that <em>mean</em> more actually <em>make</em> more, turning customers into their most important evangelists.  Today, values count as much as value, and Simon shows us how to find, foster and share the best of both.\"\r\n<strong>Steve Hayden, Vice Chairman, Ogilvy &amp; Mather Worldwide</strong>\r\n\r\n“Brand promises must be backed up by credible action or they are rendered meaningless in today\'s social-media dialog. Today\'s consumer has the power to hold brands accountable. Simon Mainwaring\'s <em>We First</em> is the ultimate how-to guide for 21st century brand-building.”\r\n<strong>Robert Tercek, Founder, General Creativity and former President of Digital Media OWN (Oprah Winfrey Network) </strong>\r\n\r\n“Nearly a century ago, Henry Ford said, \"A business that makes nothing but money is a poor business.\" And now Simon Mainwaring explores that idea in depth, asserting that not only should capitalism and social change coexist, but giving examples of how they can.”\r\n<strong>Scott Monty, </strong><strong>Global Digital &amp; Multimedia Communications Manager, Ford Motor Company</strong>\r\n\r\n<em>“We First</em> explains how capitalism must transform from being an engine just for profit into one that\'s driven by purpose. A veteran brand marketer, Simon Mainwaring shows how to use social technologies to create and deepen business relationships, which in turn drive profits. Put meaning back into your business by buying this book. Actually, buy two and give one away to someone who is also yearning to take their business to the next level.”\r\n<strong>Charlene Li, Author of \"Open Leadership\" and Founder of Altimeter Group</strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />With his mastery of the branding process and his commitment to corporate responsibility, Simon Mainwaring is the perfect author to chart the path for capitalism’s enlightened self-preservation.\r\n\r\nCapitalism and ethical behavior are compatible, but the relationship must become more symbiotic if capitalism is to survive in a world in which consumers are increasingly assertive about their own rights and the greater good.  Social networking makes possible an unprecedented level of dialogue between producers and consumers, and producers ignore this conversation at their peril. For their part, consumers will use their buying power as enhanced by these networks to advance personal and societal agendas.\r\n\r\nMainwaring’s book explains the practical aspects of how all this works. As such, We First is a critical resource for corporate leaders and will inspire consumers, individually and collectively, to recognize their inherent strength.  A renewed capitalism will be able to not only survive in the 21st century, but also become a stronger, more responsible force for social change. Led by consumers empowered by new media, as envisioned by Mainwaring, corporate responsibility will become far more pervasive. We First is an invaluable blueprint for building this new societal structure we so urgently need.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Philip Seib\r\nProfessor of Journalism and Public Diplomacy\r\nProfessor of International Relations\r\nDirector, Center on Public Diplomacy, Annenberg School\r\nUniversity of Southern California</span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />When customers and companies truly understand the vision in We First, when they realize we have the power to make capitalism work in our favor, when they embrace just how powerful the social media tools are that we already have in our hands, they\'ll unleash an almost unlimited capacity to massively change our world. We First is more than a must read - it\'s a must do. Buy it, act it, and most importantly – LIVE IT!<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Gary Vaynerchuk, Author, ‘Crush It!’</span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />In the most important business book since Freakonomics, Simon Mainwaring’s transformational opus illustrates that doing good and doing well go hand-in-hand for 21st century corporations. A groundbreaking approach to marketing, We First teaches brands how to tap into a world of 600 million friends and billions of daily personal news feeds by making an impact one person at a time.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Jay Samit, CEO SocialVibe &amp; former EVP Sony Corporation of America</span></strong>\r\n\r\n“To avoid collapse of the natural resources that support the business activities that human beings are so feverishly pursuing, we must move from the Industrial Age to the Sustainability Age. But how will that happen? <em>We First</em> explains how it is <em>already</em> happening in the new alignment between brands and customers that promises a roadmap to living within the natural means of our Planet Earth.”\r\n<strong>Rick Ridgeway, VP Environmental Initiatives, Patagonia, Inc.</strong>\r\n\r\n\"<em>We First</em> lays out a movement that looks to transform corporate America, providing plenty of food for thought for the business leaders of today and tomorrow.\"\r\n<strong>Tony Hsieh, New York Times bestselling author of \"Delivering Happiness\" and CEO of Zappos.com, Inc.</strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />Today like never before the future of companies and brands are in the throes of change. This change is driven by a combination of human experience and learning combined with new technologies and capabilities that are changing the very mindsets of people and deeply impacting their expectations.\r\n\r\nIn the work that I do for some of the largest firms around the world the key questions that CEO’s, marketers, government authorities and communities ask are the following?\r\n<ul>\r\n	<li class=\"dot\">What is the purpose of a brand and a firm?</li>\r\n	<li class=\"dot\">Who is behind this firm, brand and effort?</li>\r\n	<li class=\"dot\">Are companies responsive to people and are they transparent?</li>\r\n	<li class=\"dot\">Which companies and brands can I trust?</li>\r\n	<li class=\"dot\">What do other people, employees, customers and community say about the brands and companies I am dealing with or would like to deal with?</li>\r\n	<li class=\"dot\">Is there meaning for a brand and company besides profit maximization?</li>\r\n</ul>\r\nMarketers, companies and people are realizing that increasingly how one acts is very important. Is one being authentic? Is there a respect and awareness of a greater community? Can we trust you?\r\n\r\nToday because of Social Media everyone quickly gets to see the people, the values and the drivers behind a company. Marketers and managers and all folks in leadership positions now need to change and adapt to a new world.\r\n\r\nSimon Mainwaring has been at the forefront of these changes both as a practitioner, thinker, early adopter and innovator of how markets and marketing can combine both art and science, profit and greater good as well as commerce and community.\r\n\r\nFor many of us we look to Simon Mainwaring as he works in this blurring world to guide us.\r\n\r\nI am very excited about the prospect of a book that will not only allow us to tap the nearly two decades of wisdom and experience that Simon brings to these topics of the future of commerce and brands and community but also practical tips on making things actually happen.\r\n\r\nThere are a lot of wise folks and lots of wet under the ears early adopters. Then there is Simon who straddles these worlds and finds ways to connect them. We First is as prescient as it is visionary – a must read for marketers and consumers intent on creating a prosperous future for all.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Rishad Tobaccowala, Chief Strategy and Innovation Officer for VivaKi</span></strong>\r\n\r\n\"Simon Mainwaring’s insights and recommendations about the power of brands and consumers demonstrate how businesses can enhance the triple bottom line - doing good while making a profit and saving our world.\"<strong> </strong>\r\n<strong>Beth Kanter, Co-founder Zoetica and author of The Networked Non-Profit</strong>\r\n\r\n\"<em>We First</em> is more than a call to action, it\'s a new imperative. Simon Mainwaring makes a very compelling case for how the combined power of consumers and brands will influence business and bring about a new era of social transformation. <em>We First</em> will show you a path to creating a better world. Buy it today.\"\r\n<strong>Valeria Maltoni, author of <em>Conversation Agent</em></strong>\r\n\r\n“<em>We First</em> elegantly demonstrates the power of turning me into we by aligning brands and consumers as social collaborators”\r\n<strong>Peter Guber, Chairman &amp; CEO Mandalay Entertainment</strong>\r\n\r\n\"By demonstrating how brands benefit from cause integration, <em>We First</em> lays\r\nout a vital and actionable blueprint for how we can scale social change to\r\nmeet global challenges. By tapping into these powerful private sector forces, Mainwaring shows us how we transform capitalism to create a world we all want to live in.\"\r\n<strong>Ryan Scott, CEO of Causecast </strong>\r\n\r\n“The evolution of capitalism is putting <em>We First</em>. Mainwaring not only gets this, but helps us understand how to make it happen.”\r\n<strong>Jay Coen Gilbert, Co-founder B Corporations</strong>\r\n\r\n“This is exactly the book that the world needs right now.  It’s our GPS for reaching the destination we must achieve: an intersection of business and consumerism that drives not just big profits but also greater good.”\r\n<strong>Katya Andresen</strong><strong>, </strong><strong>COO Network for Good and author, Robin Hood Marketing</strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />Mainwaring offers an inspiring new vision for today\'s broken capitalist model, one that embraces human capital as much as economic. We First does away with the typical fluff-slinging of manifestos and instead offers a practical guide to how brands can do well by doing good, a guide as rooted in socio-cultural insight as it is in a keen understanding of emerging media and technologies – from social networking platforms to location-based mobile applications. Mainwaring shows, with the rigor of an innovation researcher and the passion of a postmodern philanthropist, that capitalism needs not a revolution but an evolution.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Maria Popova, Editor of Brain Pickings</span></strong>\r\n\r\n“<em>We First</em> shines an impactful spotlight on the vital importance of weaving socially mindful practices into the DNA of the “for profit “ sector. In today’s interconnected world, the time is <strong>now</strong> for marketers and consumers to assess their role in creating the greater good.”\r\n<strong>Blair Cobb</strong><strong>, </strong><strong>Director, AOL Cause Marketing</strong>\r\n\r\n\"It is no secret that our society is being transformed - rapidly, and constantly. Still, most people don\'t fully understand exactly what is changing or what specific steps must be taken to survive, let alone thrive, in this new age. Simon Mainwaring understands. He knows that every organization needs to dramatically shift how it operates and communicates.  He knows that individuals want to have a meaningful, measurable impact on the world.  He recognizes that the platforms and channels that have developed over the past few years provide a powerful foundation from which a complete re-imagination of business and philanthropy. Simon Mainwaring has counseled clients throughout his distinguished career on how brands and consumers can work together, fueled by social media, to build a better world. Now, in his extraordinary new book, he offers his insights and guidance to everyone else.  Ignore this book at your own peril.\"\r\n<strong>Brian Reich, SVP and Global Editor, Edelman Digital</strong>\r\n\r\n“Simon Mainwaring puts forth inspiring and provocative ideas on how to transform capitalism into an engine of prosperity. He shows how global brands can become a critical catalyst for creating sustainable capitalism and positive social change.”\r\n<strong>Dave Hudson, CEO NM Incite, Nielsen &amp; McKinsey</strong><strong></strong>\r\n\r\n\"Mainwaring has written a comprehensive and engaging account of how we can use social media as a jumping off point to effect positive change not only in the world of business but in our communities and globally as well. <em>We First</em> is a must-read for anyone interested in the field of online marketing, consumerism or the simple desire of making the world a better place.\"\r\n<strong>Liz Heller, CEO Buzztone</strong>\r\n\r\n“Simon Mainwaring’s <em>We First</em> redefines how consumer choice is shifting to more complex dimensions…the calculus of how a brand fits the consumer’s rational, emotional, and even spiritual/ethical needs. Simon insightfully posits how these concerns go beyond individual well being, and take on socio-political dimensions. <em>We First</em> recalibrates that equation by asking what is the holistic role a brand plays in one’s life? How do the spending choices a consumer makes enhance their world and, the planet in general. <em>We First</em> shines a light on how greater numbers of consumers are willing to associate or to disassociate with products and services based on a broader set of understandings – namely, the ethical dimensions of a brand and their implications for our collective future.”\r\n<strong>Tim Sexton, CEO of Sexton Co.</strong>','Reviews','','inherit','open','open','','32-revision-24','','','2011-05-05 13:35:25','2011-05-05 13:35:25','',32,'http://wefirstbranding.com/32-revision-24',0,'revision','',0),(223,1,'2011-05-05 13:42:37','2011-05-05 13:42:37','<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />Can big business be socially responsible? Brand consulting expert Mainwaring certainly thinks so. He believes new technologies aren\'t merely making life easier, they\'re making us better: in allowing us to connect with each other across geographic, cultural, and language barriers, the Internet and social media might very well be increasing our capacity for empathy. His \"We First\" ethos proposes cooperation between governments, philanthropies, and capitalist corporations to achieve meaningful social transformation. Social media—viral, borderless—is the perfect vehicle to promote \"contributory consumerism,\" and Mainwaring has fascinating suggestions for technological innovation and systemic change: he proposes a \"Global Brand Initiative\": an association of corporate brands and their advertising partners and competitors that willingly work together (Coke with Pepsi, Greenpeace with WWF, the U.S. with China) to advance corporate social responsibility and charitable donations. Tall orders, all—but the author\'s enthusiasm and evidence make an excellent (and counterintuitive) case for big business\'s ability to make major strides in creating a more equitable world.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Publisher’s Weekly</span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />In the most important business book since Freakonomics, Simon Mainwaring’s transformational opus illustrates that doing good and doing well go hand-in-hand for 21st century corporations. A groundbreaking approach to marketing, We First teaches brands how to tap into a world of 600 million friends and billions of daily personal news feeds by making an impact one person at a time.<img src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" /></span>\r\nJay Samit, CEO SocialVibe/Former EVP Sony Corporation of America</strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />Capitalism as it exists, is not sustainable nor is it engendering the support and action needed for widespread global renewal. As new media transforms the business landscape and redistributes influence within markets, consumers are now in a position to dictate the actions of businesses based not only on buying power, but also what they say and don\'t say in online social communities - individually and collectively. Simon Mainwaring’s We First empowers socially conscious consumers to channel their online activity sparking massive social change while also awakening business leaders to earn critical relevance through positive, meaningful transformation. Mainwaring is an inspiring leader in his field that truly understands the dynamics in play in the new world of business, online consumer behavior, and how they can collaborate to rethink and rework paths to true global renewal.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Brian Solis, Author of Engage</span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />Few understand the power of brands and consumers better than Simon Mainwaring. In \"We First,\" he presents a truly compelling vision of how to transform that power to the benefit of society and the good of capitalism.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Jeff Jarvis, Author, “What Would Google Do?</span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />Simon Mainwaring has a deep and powerful understanding of social media and presents great opportunities to use it for real change. In <em>We First</em>, his approach inspires and empowers both brands and consumers alike with innovative solutions to some of the biggest challenges facing our world.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong>Scott Harrison, Founder of charity: water</strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />Many will buy <em>We First</em> as a business book for a radical new perspective on marketing in the digital age.  But many will find in it even in more important as a social philosophy for a crowded world spinning ever faster, where traditional push marketing is simply not sustainable.  Simon Mainwaring is the new master of the \'three wins\' - for your company, for you customers and for the planet.  He shows us clearly that companies that <em>mean</em> more actually <em>make</em> more, turning customers into their most important evangelists.  Today, values count as much as value, and Simon shows us how to find, foster and share the best of both.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong>Steve Hayden, Vice Chairman, Ogilvy &amp; Mather Worldwide</strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />Brand promises must be backed up by credible action or they are rendered meaningless in today\'s social-media dialog. Today\'s consumer has the power to hold brands accountable. Simon Mainwaring\'s <em>We First</em> is the ultimate how-to guide for 21st century brand-building.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong>Robert Tercek, Founder, General Creativity and former President of Digital Media OWN (Oprah Winfrey Network) </strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />Nearly a century ago, Henry Ford said, \"A business that makes nothing but money is a poor business.\" And now Simon Mainwaring explores that idea in depth, asserting that not only should capitalism and social change coexist, but giving examples of how they can.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong>Scott Monty, </strong><strong>Global Digital &amp; Multimedia Communications Manager, Ford Motor Company</strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" /><em>We First</em> explains how capitalism must transform from being an engine just for profit into one that\'s driven by purpose. A veteran brand marketer, Simon Mainwaring shows how to use social technologies to create and deepen business relationships, which in turn drive profits. Put meaning back into your business by buying this book. Actually, buy two and give one away to someone who is also yearning to take their business to the next level.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong>Charlene Li, Author of \"Open Leadership\" and Founder of Altimeter Group</strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />With his mastery of the branding process and his commitment to corporate responsibility, Simon Mainwaring is the perfect author to chart the path for capitalism’s enlightened self-preservation.\r\n\r\nCapitalism and ethical behavior are compatible, but the relationship must become more symbiotic if capitalism is to survive in a world in which consumers are increasingly assertive about their own rights and the greater good.  Social networking makes possible an unprecedented level of dialogue between producers and consumers, and producers ignore this conversation at their peril. For their part, consumers will use their buying power as enhanced by these networks to advance personal and societal agendas.\r\n\r\nMainwaring’s book explains the practical aspects of how all this works. As such, We First is a critical resource for corporate leaders and will inspire consumers, individually and collectively, to recognize their inherent strength.  A renewed capitalism will be able to not only survive in the 21st century, but also become a stronger, more responsible force for social change. Led by consumers empowered by new media, as envisioned by Mainwaring, corporate responsibility will become far more pervasive. We First is an invaluable blueprint for building this new societal structure we so urgently need.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Philip Seib\r\nProfessor of Journalism and Public Diplomacy\r\nProfessor of International Relations\r\nDirector, Center on Public Diplomacy, Annenberg School\r\nUniversity of Southern California</span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />When customers and companies truly understand the vision in We First, when they realize we have the power to make capitalism work in our favor, when they embrace just how powerful the social media tools are that we already have in our hands, they\'ll unleash an almost unlimited capacity to massively change our world. We First is more than a must read - it\'s a must do. Buy it, act it, and most importantly – LIVE IT!<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Gary Vaynerchuk, Author, ‘Crush It!’</span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />In the most important business book since Freakonomics, Simon Mainwaring’s transformational opus illustrates that doing good and doing well go hand-in-hand for 21st century corporations. A groundbreaking approach to marketing, We First teaches brands how to tap into a world of 600 million friends and billions of daily personal news feeds by making an impact one person at a time.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Jay Samit, CEO SocialVibe &amp; former EVP Sony Corporation of America</span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />To avoid collapse of the natural resources that support the business activities that human beings are so feverishly pursuing, we must move from the Industrial Age to the Sustainability Age. But how will that happen? <em>We First</em> explains how it is <em>already</em> happening in the new alignment between brands and customers that promises a roadmap to living within the natural means of our Planet Earth.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong>Rick Ridgeway, VP Environmental Initiatives, Patagonia, Inc.</strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" /><em>We First</em> lays out a movement that looks to transform corporate America, providing plenty of food for thought for the business leaders of today and tomorrow.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong>Tony Hsieh, New York Times bestselling author of \"Delivering Happiness\" and CEO of Zappos.com, Inc.</strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />Today like never before the future of companies and brands are in the throes of change. This change is driven by a combination of human experience and learning combined with new technologies and capabilities that are changing the very mindsets of people and deeply impacting their expectations.\r\n\r\nIn the work that I do for some of the largest firms around the world the key questions that CEO’s, marketers, government authorities and communities ask are the following?\r\n<ul>\r\n	<li class=\"dot\">What is the purpose of a brand and a firm?</li>\r\n	<li class=\"dot\">Who is behind this firm, brand and effort?</li>\r\n	<li class=\"dot\">Are companies responsive to people and are they transparent?</li>\r\n	<li class=\"dot\">Which companies and brands can I trust?</li>\r\n	<li class=\"dot\">What do other people, employees, customers and community say about the brands and companies I am dealing with or would like to deal with?</li>\r\n	<li class=\"dot\">Is there meaning for a brand and company besides profit maximization?</li>\r\n</ul>\r\nMarketers, companies and people are realizing that increasingly how one acts is very important. Is one being authentic? Is there a respect and awareness of a greater community? Can we trust you?\r\n\r\nToday because of Social Media everyone quickly gets to see the people, the values and the drivers behind a company. Marketers and managers and all folks in leadership positions now need to change and adapt to a new world.\r\n\r\nSimon Mainwaring has been at the forefront of these changes both as a practitioner, thinker, early adopter and innovator of how markets and marketing can combine both art and science, profit and greater good as well as commerce and community.\r\n\r\nFor many of us we look to Simon Mainwaring as he works in this blurring world to guide us.\r\n\r\nI am very excited about the prospect of a book that will not only allow us to tap the nearly two decades of wisdom and experience that Simon brings to these topics of the future of commerce and brands and community but also practical tips on making things actually happen.\r\n\r\nThere are a lot of wise folks and lots of wet under the ears early adopters. Then there is Simon who straddles these worlds and finds ways to connect them. We First is as prescient as it is visionary – a must read for marketers and consumers intent on creating a prosperous future for all.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Rishad Tobaccowala, Chief Strategy and Innovation Officer for VivaKi</span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />Simon Mainwaring’s insights and recommendations about the power of brands and consumers demonstrate how businesses can enhance the triple bottom line - doing good while making a profit and saving our world.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong>Beth Kanter, Co-founder Zoetica and author of The Networked Non-Profit</strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" /><em>We First</em> is more than a call to action, it\'s a new imperative. Simon Mainwaring makes a very compelling case for how the combined power of consumers and brands will influence business and bring about a new era of social transformation. <em>We First</em> will show you a path to creating a better world. Buy it today.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong>Valeria Maltoni, author of <em>Conversation Agent</em></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" /><em>We First</em> elegantly demonstrates the power of turning me into we by aligning brands and consumers as social collaborators<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong>Peter Guber, Chairman &amp; CEO Mandalay Entertainment</strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />By demonstrating how brands benefit from cause integration, <em>We First</em> lays\r\nout a vital and actionable blueprint for how we can scale social change to\r\nmeet global challenges. By tapping into these powerful private sector forces, Mainwaring shows us how we transform capitalism to create a world we all want to live in.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong>Ryan Scott, CEO of Causecast </strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />The evolution of capitalism is putting <em>We First</em>. Mainwaring not only gets this, but helps us understand how to make it happen.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong>Jay Coen Gilbert, Co-founder B Corporations</strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />This is exactly the book that the world needs right now.  It’s our GPS for reaching the destination we must achieve: an intersection of business and consumerism that drives not just big profits but also greater good.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong>Katya Andresen</strong><strong>, </strong><strong>COO Network for Good and author, Robin Hood Marketing</strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />Mainwaring offers an inspiring new vision for today\'s broken capitalist model, one that embraces human capital as much as economic. We First does away with the typical fluff-slinging of manifestos and instead offers a practical guide to how brands can do well by doing good, a guide as rooted in socio-cultural insight as it is in a keen understanding of emerging media and technologies – from social networking platforms to location-based mobile applications. Mainwaring shows, with the rigor of an innovation researcher and the passion of a postmodern philanthropist, that capitalism needs not a revolution but an evolution.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Maria Popova, Editor of Brain Pickings</span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" /><em>We First</em> shines an impactful spotlight on the vital importance of weaving socially mindful practices into the DNA of the “for profit “ sector. In today’s interconnected world, the time is <strong>now</strong> for marketers and consumers to assess their role in creating the greater good.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong>Blair Cobb</strong><strong>, </strong><strong>Director, AOL Cause Marketing</strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />It is no secret that our society is being transformed - rapidly, and constantly. Still, most people don\'t fully understand exactly what is changing or what specific steps must be taken to survive, let alone thrive, in this new age. Simon Mainwaring understands. He knows that every organization needs to dramatically shift how it operates and communicates.  He knows that individuals want to have a meaningful, measurable impact on the world.  He recognizes that the platforms and channels that have developed over the past few years provide a powerful foundation from which a complete re-imagination of business and philanthropy. Simon Mainwaring has counseled clients throughout his distinguished career on how brands and consumers can work together, fueled by social media, to build a better world. Now, in his extraordinary new book, he offers his insights and guidance to everyone else.  Ignore this book at your own peril.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong>Brian Reich, SVP and Global Editor, Edelman Digital</strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />Simon Mainwaring puts forth inspiring and provocative ideas on how to transform capitalism into an engine of prosperity. He shows how global brands can become a critical catalyst for creating sustainable capitalism and positive social change.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong>Dave Hudson, CEO NM Incite, Nielsen &amp; McKinsey</strong><strong></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />Mainwaring has written a comprehensive and engaging account of how we can use social media as a jumping off point to effect positive change not only in the world of business but in our communities and globally as well. <em>We First</em> is a must-read for anyone interested in the field of online marketing, consumerism or the simple desire of making the world a better place.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong>Liz Heller, CEO Buzztone</strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />Simon Mainwaring’s <em>We First</em> redefines how consumer choice is shifting to more complex dimensions…the calculus of how a brand fits the consumer’s rational, emotional, and even spiritual/ethical needs. Simon insightfully posits how these concerns go beyond individual well being, and take on socio-political dimensions. <em>We First</em> recalibrates that equation by asking what is the holistic role a brand plays in one’s life? How do the spending choices a consumer makes enhance their world and, the planet in general. <em>We First</em> shines a light on how greater numbers of consumers are willing to associate or to disassociate with products and services based on a broader set of understandings – namely, the ethical dimensions of a brand and their implications for our collective future.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong>Tim Sexton, CEO of Sexton Co.</strong>','Reviews','','inherit','open','open','','32-revision-25','','','2011-05-05 13:42:37','2011-05-05 13:42:37','',32,'http://wefirstbranding.com/32-revision-25',0,'revision','',0),(225,1,'2011-02-10 19:01:13','2011-02-10 19:01:13','<div style=\"text-align: center;\">\r\n<img src=\"/wp-content/themes/wefirst/images/we-first-logo-large.png\" alt=\"Contact We First\" />\r\n<p style=\"margin-top:20px;\">We look forward to partnering with you. Here is our contact information:</p>\r\n<p>\r\n<strong>Office:</strong> <span class=\"red\">+1 310 878 4418</span>\r\n<strong>Email:</strong> contact@wefirstbranding.com\r\nWe First\r\n1223 Wilshire Blvd. #1730\r\nSanta Monica\r\nCA 90403\r\n<ul style=\"float:left; margin-left: 295px;\" class=\"connect_lnk\">\r\n<li><a href=\"http://www.twitter.com/simonmainwaring\" target=\"_blank\" title=\"We First on Twitter\" class=\"twitter_img\">We First on Twitter</a></li>\r\n<li><a href=\"http://www.facebook.com/home.php/pages/We-First/169402243098177#!/pages/We-First/152799671435098\" target=\"_blank\" title=\"We First on Facebook\" class=\"face_img\">We First on Facebook</a></li>\r\n<li><a href=\"http://www.linkedin.com/groups?gid=3717514&mostPopular=\" target=\"_blank\" title=\"We First on LinkedIn\" class=\"in_img\">We First on LinkedIn</a></li>\r\n\r\n</div>','Contact','','inherit','open','open','','153-revision-2','','','2011-02-10 19:01:13','2011-02-10 19:01:13','',153,'http://wefirstbranding.com/153-revision-2',0,'revision','',0),(224,1,'2011-05-05 13:48:05','2011-05-05 13:48:05','<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />Can big business be socially responsible? Brand consulting expert Mainwaring certainly thinks so. He believes new technologies aren\'t merely making life easier, they\'re making us better: in allowing us to connect with each other across geographic, cultural, and language barriers, the Internet and social media might very well be increasing our capacity for empathy. His \"We First\" ethos proposes cooperation between governments, philanthropies, and capitalist corporations to achieve meaningful social transformation. Social media—viral, borderless—is the perfect vehicle to promote \"contributory consumerism,\" and Mainwaring has fascinating suggestions for technological innovation and systemic change: he proposes a \"Global Brand Initiative\": an association of corporate brands and their advertising partners and competitors that willingly work together (Coke with Pepsi, Greenpeace with WWF, the U.S. with China) to advance corporate social responsibility and charitable donations. Tall orders, all—but the author\'s enthusiasm and evidence make an excellent (and counterintuitive) case for big business\'s ability to make major strides in creating a more equitable world.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Publisher’s Weekly</span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />In the most important business book since Freakonomics, Simon Mainwaring’s transformational opus illustrates that doing good and doing well go hand-in-hand for 21st century corporations. A groundbreaking approach to marketing, We First teaches brands how to tap into a world of 600 million friends and billions of daily personal news feeds by making an impact one person at a time.<img src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" /></span>\r\n<strong><span class=\"red\">Jay Samit, CEO SocialVibe/Former EVP Sony Corporation of America</span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />Capitalism as it exists, is not sustainable nor is it engendering the support and action needed for widespread global renewal. As new media transforms the business landscape and redistributes influence within markets, consumers are now in a position to dictate the actions of businesses based not only on buying power, but also what they say and don\'t say in online social communities - individually and collectively. Simon Mainwaring’s We First empowers socially conscious consumers to channel their online activity sparking massive social change while also awakening business leaders to earn critical relevance through positive, meaningful transformation. Mainwaring is an inspiring leader in his field that truly understands the dynamics in play in the new world of business, online consumer behavior, and how they can collaborate to rethink and rework paths to true global renewal.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Brian Solis, Author of Engage</span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />Few understand the power of brands and consumers better than Simon Mainwaring. In \"We First,\" he presents a truly compelling vision of how to transform that power to the benefit of society and the good of capitalism.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Jeff Jarvis, Author, “What Would Google Do?</span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />Simon Mainwaring has a deep and powerful understanding of social media and presents great opportunities to use it for real change. In <em>We First</em>, his approach inspires and empowers both brands and consumers alike with innovative solutions to some of the biggest challenges facing our world.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Scott Harrison, Founder of charity: water</span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />Many will buy <em>We First</em> as a business book for a radical new perspective on marketing in the digital age.  But many will find in it even in more important as a social philosophy for a crowded world spinning ever faster, where traditional push marketing is simply not sustainable.  Simon Mainwaring is the new master of the \'three wins\' - for your company, for you customers and for the planet.  He shows us clearly that companies that <em>mean</em> more actually <em>make</em> more, turning customers into their most important evangelists.  Today, values count as much as value, and Simon shows us how to find, foster and share the best of both.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Steve Hayden, Vice Chairman, Ogilvy &amp; Mather Worldwide</span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />Brand promises must be backed up by credible action or they are rendered meaningless in today\'s social-media dialog. Today\'s consumer has the power to hold brands accountable. Simon Mainwaring\'s <em>We First</em> is the ultimate how-to guide for 21st century brand-building.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Robert Tercek, Founder, General Creativity and former President of Digital Media OWN (Oprah Winfrey Network) </span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />Nearly a century ago, Henry Ford said, \"A business that makes nothing but money is a poor business.\" And now Simon Mainwaring explores that idea in depth, asserting that not only should capitalism and social change coexist, but giving examples of how they can.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Scott Monty, </strong><strong>Global Digital &amp; Multimedia Communications Manager, Ford Motor Company</span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" /><em>We First</em> explains how capitalism must transform from being an engine just for profit into one that\'s driven by purpose. A veteran brand marketer, Simon Mainwaring shows how to use social technologies to create and deepen business relationships, which in turn drive profits. Put meaning back into your business by buying this book. Actually, buy two and give one away to someone who is also yearning to take their business to the next level.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Charlene Li, Author of \"Open Leadership\" and Founder of Altimeter Group</span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />With his mastery of the branding process and his commitment to corporate responsibility, Simon Mainwaring is the perfect author to chart the path for capitalism’s enlightened self-preservation.\r\n\r\nCapitalism and ethical behavior are compatible, but the relationship must become more symbiotic if capitalism is to survive in a world in which consumers are increasingly assertive about their own rights and the greater good.  Social networking makes possible an unprecedented level of dialogue between producers and consumers, and producers ignore this conversation at their peril. For their part, consumers will use their buying power as enhanced by these networks to advance personal and societal agendas.\r\n\r\nMainwaring’s book explains the practical aspects of how all this works. As such, We First is a critical resource for corporate leaders and will inspire consumers, individually and collectively, to recognize their inherent strength.  A renewed capitalism will be able to not only survive in the 21st century, but also become a stronger, more responsible force for social change. Led by consumers empowered by new media, as envisioned by Mainwaring, corporate responsibility will become far more pervasive. We First is an invaluable blueprint for building this new societal structure we so urgently need.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Philip Seib\r\nProfessor of Journalism and Public Diplomacy\r\nProfessor of International Relations\r\nDirector, Center on Public Diplomacy, Annenberg School\r\nUniversity of Southern California</span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />When customers and companies truly understand the vision in We First, when they realize we have the power to make capitalism work in our favor, when they embrace just how powerful the social media tools are that we already have in our hands, they\'ll unleash an almost unlimited capacity to massively change our world. We First is more than a must read - it\'s a must do. Buy it, act it, and most importantly – LIVE IT!<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Gary Vaynerchuk, Author, ‘Crush It!’</span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />In the most important business book since Freakonomics, Simon Mainwaring’s transformational opus illustrates that doing good and doing well go hand-in-hand for 21st century corporations. A groundbreaking approach to marketing, We First teaches brands how to tap into a world of 600 million friends and billions of daily personal news feeds by making an impact one person at a time.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Jay Samit, CEO SocialVibe &amp; former EVP Sony Corporation of America</span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />To avoid collapse of the natural resources that support the business activities that human beings are so feverishly pursuing, we must move from the Industrial Age to the Sustainability Age. But how will that happen? <em>We First</em> explains how it is <em>already</em> happening in the new alignment between brands and customers that promises a roadmap to living within the natural means of our Planet Earth.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Rick Ridgeway, VP Environmental Initiatives, Patagonia, Inc.</span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" /><em>We First</em> lays out a movement that looks to transform corporate America, providing plenty of food for thought for the business leaders of today and tomorrow.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Tony Hsieh, New York Times bestselling author of \"Delivering Happiness\" and CEO of Zappos.com, Inc.</span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />Today like never before the future of companies and brands are in the throes of change. This change is driven by a combination of human experience and learning combined with new technologies and capabilities that are changing the very mindsets of people and deeply impacting their expectations.\r\n\r\nIn the work that I do for some of the largest firms around the world the key questions that CEO’s, marketers, government authorities and communities ask are the following?\r\n<ul>\r\n	<li class=\"dot\">What is the purpose of a brand and a firm?</li>\r\n	<li class=\"dot\">Who is behind this firm, brand and effort?</li>\r\n	<li class=\"dot\">Are companies responsive to people and are they transparent?</li>\r\n	<li class=\"dot\">Which companies and brands can I trust?</li>\r\n	<li class=\"dot\">What do other people, employees, customers and community say about the brands and companies I am dealing with or would like to deal with?</li>\r\n	<li class=\"dot\">Is there meaning for a brand and company besides profit maximization?</li>\r\n</ul>\r\nMarketers, companies and people are realizing that increasingly how one acts is very important. Is one being authentic? Is there a respect and awareness of a greater community? Can we trust you?\r\n\r\nToday because of Social Media everyone quickly gets to see the people, the values and the drivers behind a company. Marketers and managers and all folks in leadership positions now need to change and adapt to a new world.\r\n\r\nSimon Mainwaring has been at the forefront of these changes both as a practitioner, thinker, early adopter and innovator of how markets and marketing can combine both art and science, profit and greater good as well as commerce and community.\r\n\r\nFor many of us we look to Simon Mainwaring as he works in this blurring world to guide us.\r\n\r\nI am very excited about the prospect of a book that will not only allow us to tap the nearly two decades of wisdom and experience that Simon brings to these topics of the future of commerce and brands and community but also practical tips on making things actually happen.\r\n\r\nThere are a lot of wise folks and lots of wet under the ears early adopters. Then there is Simon who straddles these worlds and finds ways to connect them. We First is as prescient as it is visionary – a must read for marketers and consumers intent on creating a prosperous future for all.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Rishad Tobaccowala, Chief Strategy and Innovation Officer for VivaKi</span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />Simon Mainwaring’s insights and recommendations about the power of brands and consumers demonstrate how businesses can enhance the triple bottom line - doing good while making a profit and saving our world.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Beth Kanter, Co-founder Zoetica and author of The Networked Non-Profit</span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" /><em>We First</em> is more than a call to action, it\'s a new imperative. Simon Mainwaring makes a very compelling case for how the combined power of consumers and brands will influence business and bring about a new era of social transformation. <em>We First</em> will show you a path to creating a better world. Buy it today.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Valeria Maltoni, author of <em>Conversation Agent</em></span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" /><em>We First</em> elegantly demonstrates the power of turning me into we by aligning brands and consumers as social collaborators<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Peter Guber, Chairman &amp; CEO Mandalay Entertainment</span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />By demonstrating how brands benefit from cause integration, <em>We First</em> lays\r\nout a vital and actionable blueprint for how we can scale social change to\r\nmeet global challenges. By tapping into these powerful private sector forces, Mainwaring shows us how we transform capitalism to create a world we all want to live in.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Ryan Scott, CEO of Causecast </span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />The evolution of capitalism is putting <em>We First</em>. Mainwaring not only gets this, but helps us understand how to make it happen.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Jay Coen Gilbert, Co-founder B Corporations</span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />This is exactly the book that the world needs right now.  It’s our GPS for reaching the destination we must achieve: an intersection of business and consumerism that drives not just big profits but also greater good.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Katya Andresen</strong><strong>, </strong><strong>COO Network for Good and author, Robin Hood Marketing</span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />Mainwaring offers an inspiring new vision for today\'s broken capitalist model, one that embraces human capital as much as economic. We First does away with the typical fluff-slinging of manifestos and instead offers a practical guide to how brands can do well by doing good, a guide as rooted in socio-cultural insight as it is in a keen understanding of emerging media and technologies – from social networking platforms to location-based mobile applications. Mainwaring shows, with the rigor of an innovation researcher and the passion of a postmodern philanthropist, that capitalism needs not a revolution but an evolution.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Maria Popova, Editor of Brain Pickings</span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" /><em>We First</em> shines an impactful spotlight on the vital importance of weaving socially mindful practices into the DNA of the “for profit “ sector. In today’s interconnected world, the time is <strong>now</strong> for marketers and consumers to assess their role in creating the greater good.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Blair Cobb</strong><strong>, </strong><strong>Director, AOL Cause Marketing</span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />It is no secret that our society is being transformed - rapidly, and constantly. Still, most people don\'t fully understand exactly what is changing or what specific steps must be taken to survive, let alone thrive, in this new age. Simon Mainwaring understands. He knows that every organization needs to dramatically shift how it operates and communicates.  He knows that individuals want to have a meaningful, measurable impact on the world.  He recognizes that the platforms and channels that have developed over the past few years provide a powerful foundation from which a complete re-imagination of business and philanthropy. Simon Mainwaring has counseled clients throughout his distinguished career on how brands and consumers can work together, fueled by social media, to build a better world. Now, in his extraordinary new book, he offers his insights and guidance to everyone else.  Ignore this book at your own peril.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Brian Reich, SVP and Global Editor, Edelman Digital</span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />Simon Mainwaring puts forth inspiring and provocative ideas on how to transform capitalism into an engine of prosperity. He shows how global brands can become a critical catalyst for creating sustainable capitalism and positive social change.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Dave Hudson, CEO NM Incite, Nielsen &amp; McKinsey</span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />Mainwaring has written a comprehensive and engaging account of how we can use social media as a jumping off point to effect positive change not only in the world of business but in our communities and globally as well. <em>We First</em> is a must-read for anyone interested in the field of online marketing, consumerism or the simple desire of making the world a better place.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Liz Heller, CEO Buzztone</span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />Simon Mainwaring’s <em>We First</em> redefines how consumer choice is shifting to more complex dimensions…the calculus of how a brand fits the consumer’s rational, emotional, and even spiritual/ethical needs. Simon insightfully posits how these concerns go beyond individual well being, and take on socio-political dimensions. <em>We First</em> recalibrates that equation by asking what is the holistic role a brand plays in one’s life? How do the spending choices a consumer makes enhance their world and, the planet in general. <em>We First</em> shines a light on how greater numbers of consumers are willing to associate or to disassociate with products and services based on a broader set of understandings – namely, the ethical dimensions of a brand and their implications for our collective future.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Tim Sexton, CEO of Sexton Co.</span></strong>','Reviews','','inherit','open','open','','32-revision-26','','','2011-05-05 13:48:05','2011-05-05 13:48:05','',32,'http://wefirstbranding.com/32-revision-26',0,'revision','',0),(232,1,'2011-05-06 23:04:06','2011-05-06 23:04:06','<div class=\"column_left\">\r\n\r\nAs you’ll discover in my book, <a href=\"/checkout\">We First</a>, I believe that brands must integrate purpose into their profit models and embrace the idea that a portion of every purchase, no matter the product, should contribute towards social change. As such, 10% of all proceeds from the purchases of my book will be donated to \'Girl Up,\' a campaign of the United Nations Foundation.\r\n\r\nThis decision is both personal and professional. When trying to decide which cause to support for the next 12 months, I thought about what was most meaningful in my life. My two daughters, Aisha aged 11 and Talia aged 8, quickly came to mind.\r\n\r\nI also thought about what I believe is the most powerful way to manifest lasting change where its needed most. I deeply believe that strong girls become the women who are the foundations of our homes, health, communities, growing economies and nations. And that education is the most effective way to build strong bodies and minds, especially in developing nations. Plus my wife was a schoolteacher by trade so the whole family agreed. So that’s why 10% of the proceeds from We First will go to \'Girl Up,\' a campaign of the United Nations Foundation.\r\n\r\n\r\nThe <a href=\"http://www.girlup.org/\" target=\"_blank\">The Girl Up campaign is wonderful for several reasons. Firstly, it is participatory in that it channels the energy and compassion of young American girls (like mine) to help provide the needs of the hardest-to-reach adolescent girls. Secondly, it gives you choices in how to participate, from <a href=\"http://www.girlup.org/donate/\" target=\"_blank\">investing in a girl’s education</a> to <a href=\"http://www.girlup.org/get-involved/events/\" target=\"_blank\">attending events</a> to <a href=\"http://www.globalproblems-globalsolutions.org/site/TR/Events/GU?pg=entry&amp;fr_id=1060\" target=\"_blank\">Girlraising</a> to <a href=\"http://www.girlup.org/get-involved/multimedia.html\" target=\"_blank\">multi-media toolkits</a> to <a href=\"http://store.girlup.org/default.aspx\" target=\"_blank\">cool things you can buy</a>. Thirdly, ‘Girl Up’ has a deeply committed community on <a href=\"http://www.girlup.org/blog/\" target=\"_blank\">their blog</a>, <a href=\"http://www.facebook.com/girlup\" target=\"_blank\">Facebook</a> and <a href=\"http://twitter.com/girlup\" target=\"_blank\">Twitter</a> that I invite you to join.\r\n\r\n</div>\r\n<div class=\"column_right\">\r\n\r\nAs a father of two girls myself, I know how precious every young girl is. As someone extremely hopeful about a brighter future, I know that being strong, healthy, and educated are critical if we are to get there. Thank you for your support of We First, and please do all you can to help the United Nation Foundation\'s <a href=\"http://www.girlup.org\">Girl Up</a> campaign.\r\n\r\nFrequently asked questions:\r\n<ol>\r\n	<li style=\"padding-bottom: 10px;\"><a href=\"http://www.girlup.org/learn/the-worlds-adolescent-girls.html\" target=\"_blank\">Tell us about the world’s adolescent girls?</a></li>\r\n	<li style=\"padding-bottom: 10px;\"><a href=\"http://www.girlup.org/learn/making-an-impact.html\" target=\"_blank\">How does ‘Girl Up’ make an impact?</a></li>\r\n	<li style=\"padding-bottom: 10px;\"><a href=\"http://www.girlup.org/learn/where-do-your-funds-go.html\" target=\"_blank\">Where do the funds go?</a></li>\r\n	<li style=\"padding-bottom: 10px;\"><a href=\"http://www.girlup.org/learn/why-american-girls.html\" target=\"_blank\">Why American girls?</a></li>\r\n	<li style=\"padding-bottom: 10px;\"><a href=\"http://www.girlup.org/learn/stories/\" target=\"_blank\">Can you show us some success stories?</a></li>\r\n	<li style=\"padding-bottom: 10px;\"><a href=\"&lt;?php echo bloginfo(\'template_directory\'); ?&gt;/assets/Girlafesto.pdf\" target=\"_blank\">How can I download the Girlafesto?</a></li>\r\n</ol>\r\n<span class=\"attribution\">Photos attributions: hdptcar, Orange Tuesday, Jean Marc, Gabor Basch</span>\r\n\r\n</div>','Causes','','inherit','open','open','','40-revision-11','','','2011-05-06 23:04:06','2011-05-06 23:04:06','',40,'http://wefirstbranding.com/40-revision-11',0,'revision','',0),(229,1,'2011-02-10 18:59:17','2011-02-10 18:59:17','<div class=\"column_left\">\r\n\r\nAs you’ll discover in my book, <a href=\"/checkout\">We First</a>, I believe that brands must integrate purpose into their profit models and embrace the idea that a portion of every purchase, no matter the product, should contribute towards social change. As such, 10% of all proceeds from the purchases of my book will be donated to the United Nations ‘Girl Up’ Foundation.\r\n\r\nThis decision is both personal and professional. When trying to decide which cause to support for the next 12 months, I thought about what was most meaningful in my life. My two daughters, Aisha aged 11 and Talia aged 8, quickly came to mind.\r\n\r\nI also thought about what I believe is the most powerful way to manifest lasting change where its needed most. I deeply believe that strong girls become the women who are the foundations of our homes, health, communities, growing economies and nations. And that education is the most effective way to build strong bodies and minds, especially in developing nations. Plus my wife was a schoolteacher by trade so the whole family agreed. So that’s why 10% of the proceeds from We First will go to the U.N. ‘Girl Up’ Foundation.\r\n\r\n\r\nThe <a href=\"http://www.girlup.org/\" target=\"_blank\">‘Girl Up’ Foundation</a> is wonderful for several reasons. Firstly, it is participatory in that it channels the energy and compassion of young American girls (like mine) to help provide the needs of the hardest-to-reach adolescent girls. Secondly, it gives you choices in how to participate, from <a href=\"http://www.girlup.org/donate/\" target=\"_blank\">investing in a girl’s education</a> to <a href=\"http://www.girlup.org/get-involved/events/\" target=\"_blank\">attending events</a> to <a href=\"http://www.globalproblems-globalsolutions.org/site/TR/Events/GU?pg=entry&amp;fr_id=1060\" target=\"_blank\">Girlraising</a> to <a href=\"http://www.girlup.org/get-involved/multimedia.html\" target=\"_blank\">multi-media toolkits</a> to <a href=\"http://store.girlup.org/default.aspx\" target=\"_blank\">cool things you can buy</a>. Thirdly, ‘Girl Up’ has a deeply committed community on <a href=\"http://www.girlup.org/blog/\" target=\"_blank\">their blog</a>, <a href=\"http://www.facebook.com/girlup\" target=\"_blank\">Facebook</a> and <a href=\"http://twitter.com/girlup\" target=\"_blank\">Twitter</a> that I invite you to join.\r\n\r\n</div>\r\n<div class=\"column_right\">\r\n\r\nAs a father of two girls myself, I know how precious every young girl is. As someone extremely hopeful about a brighter future, I know that being strong, healthy, and educated are critical if we are to get there. Thank you for your support of We First, and please do all you can to help the <a title=\"Help The Girl Up Foundation\" href=\"http://www.girlup.org/\" target=\"_blank\">U.N. ‘Girl Up’ Foundation</a>.\r\n\r\nFrequently asked questions:\r\n<ol>\r\n	<li style=\"padding-bottom: 10px;\"><a href=\"http://www.girlup.org/learn/the-worlds-adolescent-girls.html\" target=\"_blank\">Tell us about the world’s adolescent girls?</a></li>\r\n	<li style=\"padding-bottom: 10px;\"><a href=\"http://www.girlup.org/learn/making-an-impact.html\" target=\"_blank\">How does ‘Girl Up’ make an impact?</a></li>\r\n	<li style=\"padding-bottom: 10px;\"><a href=\"http://www.girlup.org/learn/where-do-your-funds-go.html\" target=\"_blank\">Where do the funds go?</a></li>\r\n	<li style=\"padding-bottom: 10px;\"><a href=\"http://www.girlup.org/learn/why-american-girls.html\" target=\"_blank\">Why American girls?</a></li>\r\n	<li style=\"padding-bottom: 10px;\"><a href=\"http://www.girlup.org/learn/stories/\" target=\"_blank\">Can you show us some success stories?</a></li>\r\n	<li style=\"padding-bottom: 10px;\"><a href=\"&lt;?php echo bloginfo(\'template_directory\'); ?&gt;/assets/Girlafesto.pdf\" target=\"_blank\">How can I download the Girlafesto?</a></li>\r\n</ol>\r\n<span class=\"attribution\">Photos attributions: hdptcar, Orange Tuesday, Jean Marc, Gabor Basch</span>\r\n\r\n</div>','Causes','','inherit','open','open','','40-revision-8','','','2011-02-10 18:59:17','2011-02-10 18:59:17','',40,'http://wefirstbranding.com/40-revision-8',0,'revision','',0),(230,1,'2011-05-06 23:01:16','2011-05-06 23:01:16','<div class=\"column_left\">\r\n\r\nAs you’ll discover in my book, <a href=\"/checkout\">We First</a>, I believe that brands must integrate purpose into their profit models and embrace the idea that a portion of every purchase, no matter the product, should contribute towards social change. As such, 10% of all proceeds from the purchases of my book will be donated to \'Girl Up,\' a campaign of the United Nations Foundation.\r\n\r\nThis decision is both personal and professional. When trying to decide which cause to support for the next 12 months, I thought about what was most meaningful in my life. My two daughters, Aisha aged 11 and Talia aged 8, quickly came to mind.\r\n\r\nI also thought about what I believe is the most powerful way to manifest lasting change where its needed most. I deeply believe that strong girls become the women who are the foundations of our homes, health, communities, growing economies and nations. And that education is the most effective way to build strong bodies and minds, especially in developing nations. Plus my wife was a schoolteacher by trade so the whole family agreed. So that’s why 10% of the proceeds from We First will go to \'Girl Up,\' a campaign of the United Nations Foundation.\r\n\r\n\r\nThe <a href=\"http://www.girlup.org/\" target=\"_blank\">The Girl Up campaign is wonderful for several reasons. Firstly, it is participatory in that it channels the energy and compassion of young American girls (like mine) to help provide the needs of the hardest-to-reach adolescent girls. Secondly, it gives you choices in how to participate, from <a href=\"http://www.girlup.org/donate/\" target=\"_blank\">investing in a girl’s education</a> to <a href=\"http://www.girlup.org/get-involved/events/\" target=\"_blank\">attending events</a> to <a href=\"http://www.globalproblems-globalsolutions.org/site/TR/Events/GU?pg=entry&amp;fr_id=1060\" target=\"_blank\">Girlraising</a> to <a href=\"http://www.girlup.org/get-involved/multimedia.html\" target=\"_blank\">multi-media toolkits</a> to <a href=\"http://store.girlup.org/default.aspx\" target=\"_blank\">cool things you can buy</a>. Thirdly, ‘Girl Up’ has a deeply committed community on <a href=\"http://www.girlup.org/blog/\" target=\"_blank\">their blog</a>, <a href=\"http://www.facebook.com/girlup\" target=\"_blank\">Facebook</a> and <a href=\"http://twitter.com/girlup\" target=\"_blank\">Twitter</a> that I invite you to join.\r\n\r\n</div>\r\n<div class=\"column_right\">\r\n\r\nAs a father of two girls myself, I know how precious every young girl is. As someone extremely hopeful about a brighter future, I know that being strong, healthy, and educated are critical if we are to get there. Thank you for your support of We First, and please do all you can to help the United Nation Foundation\'s Girl Up campaign.\" href=\"http://www.girlup.org/\" target=\"_blank\">U.N. ‘Girl Up’ Foundation</a>.\r\n\r\nFrequently asked questions:\r\n<ol>\r\n	<li style=\"padding-bottom: 10px;\"><a href=\"http://www.girlup.org/learn/the-worlds-adolescent-girls.html\" target=\"_blank\">Tell us about the world’s adolescent girls?</a></li>\r\n	<li style=\"padding-bottom: 10px;\"><a href=\"http://www.girlup.org/learn/making-an-impact.html\" target=\"_blank\">How does ‘Girl Up’ make an impact?</a></li>\r\n	<li style=\"padding-bottom: 10px;\"><a href=\"http://www.girlup.org/learn/where-do-your-funds-go.html\" target=\"_blank\">Where do the funds go?</a></li>\r\n	<li style=\"padding-bottom: 10px;\"><a href=\"http://www.girlup.org/learn/why-american-girls.html\" target=\"_blank\">Why American girls?</a></li>\r\n	<li style=\"padding-bottom: 10px;\"><a href=\"http://www.girlup.org/learn/stories/\" target=\"_blank\">Can you show us some success stories?</a></li>\r\n	<li style=\"padding-bottom: 10px;\"><a href=\"&lt;?php echo bloginfo(\'template_directory\'); ?&gt;/assets/Girlafesto.pdf\" target=\"_blank\">How can I download the Girlafesto?</a></li>\r\n</ol>\r\n<span class=\"attribution\">Photos attributions: hdptcar, Orange Tuesday, Jean Marc, Gabor Basch</span>\r\n\r\n</div>','Causes','','inherit','open','open','','40-revision-9','','','2011-05-06 23:01:16','2011-05-06 23:01:16','',40,'http://wefirstbranding.com/40-revision-9',0,'revision','',0),(231,1,'2011-05-06 23:02:31','2011-05-06 23:02:31','<div class=\"column_left\">\r\n\r\nAs you’ll discover in my book, <a href=\"/checkout\">We First</a>, I believe that brands must integrate purpose into their profit models and embrace the idea that a portion of every purchase, no matter the product, should contribute towards social change. As such, 10% of all proceeds from the purchases of my book will be donated to \'Girl Up,\' a campaign of the United Nations Foundation.\r\n\r\nThis decision is both personal and professional. When trying to decide which cause to support for the next 12 months, I thought about what was most meaningful in my life. My two daughters, Aisha aged 11 and Talia aged 8, quickly came to mind.\r\n\r\nI also thought about what I believe is the most powerful way to manifest lasting change where its needed most. I deeply believe that strong girls become the women who are the foundations of our homes, health, communities, growing economies and nations. And that education is the most effective way to build strong bodies and minds, especially in developing nations. Plus my wife was a schoolteacher by trade so the whole family agreed. So that’s why 10% of the proceeds from We First will go to \'Girl Up,\' a campaign of the United Nations Foundation.\r\n\r\n\r\nThe <a href=\"http://www.girlup.org/\" target=\"_blank\">The Girl Up campaign is wonderful for several reasons. Firstly, it is participatory in that it channels the energy and compassion of young American girls (like mine) to help provide the needs of the hardest-to-reach adolescent girls. Secondly, it gives you choices in how to participate, from <a href=\"http://www.girlup.org/donate/\" target=\"_blank\">investing in a girl’s education</a> to <a href=\"http://www.girlup.org/get-involved/events/\" target=\"_blank\">attending events</a> to <a href=\"http://www.globalproblems-globalsolutions.org/site/TR/Events/GU?pg=entry&amp;fr_id=1060\" target=\"_blank\">Girlraising</a> to <a href=\"http://www.girlup.org/get-involved/multimedia.html\" target=\"_blank\">multi-media toolkits</a> to <a href=\"http://store.girlup.org/default.aspx\" target=\"_blank\">cool things you can buy</a>. Thirdly, ‘Girl Up’ has a deeply committed community on <a href=\"http://www.girlup.org/blog/\" target=\"_blank\">their blog</a>, <a href=\"http://www.facebook.com/girlup\" target=\"_blank\">Facebook</a> and <a href=\"http://twitter.com/girlup\" target=\"_blank\">Twitter</a> that I invite you to join.\r\n\r\n</div>\r\n<div class=\"column_right\">\r\n\r\nAs a father of two girls myself, I know how precious every young girl is. As someone extremely hopeful about a brighter future, I know that being strong, healthy, and educated are critical if we are to get there. Thank you for your support of We First, and please do all you can to help the United Nation Foundation\'s <a>Girl Up campaign. href=\"http://www.girlup.org/\" target=\"_blank\">U.N. ‘Girl Up’ Foundation</a>.\r\n\r\nFrequently asked questions:\r\n<ol>\r\n	<li style=\"padding-bottom: 10px;\"><a href=\"http://www.girlup.org/learn/the-worlds-adolescent-girls.html\" target=\"_blank\">Tell us about the world’s adolescent girls?</a></li>\r\n	<li style=\"padding-bottom: 10px;\"><a href=\"http://www.girlup.org/learn/making-an-impact.html\" target=\"_blank\">How does ‘Girl Up’ make an impact?</a></li>\r\n	<li style=\"padding-bottom: 10px;\"><a href=\"http://www.girlup.org/learn/where-do-your-funds-go.html\" target=\"_blank\">Where do the funds go?</a></li>\r\n	<li style=\"padding-bottom: 10px;\"><a href=\"http://www.girlup.org/learn/why-american-girls.html\" target=\"_blank\">Why American girls?</a></li>\r\n	<li style=\"padding-bottom: 10px;\"><a href=\"http://www.girlup.org/learn/stories/\" target=\"_blank\">Can you show us some success stories?</a></li>\r\n	<li style=\"padding-bottom: 10px;\"><a href=\"&lt;?php echo bloginfo(\'template_directory\'); ?&gt;/assets/Girlafesto.pdf\" target=\"_blank\">How can I download the Girlafesto?</a></li>\r\n</ol>\r\n<span class=\"attribution\">Photos attributions: hdptcar, Orange Tuesday, Jean Marc, Gabor Basch</span>\r\n\r\n</div>','Causes','','inherit','open','open','','40-revision-10','','','2011-05-06 23:02:31','2011-05-06 23:02:31','',40,'http://wefirstbranding.com/40-revision-10',0,'revision','',0),(233,1,'2011-05-06 23:06:30','2011-05-06 23:06:30','<div class=\"column_left\">\r\n\r\nAs you’ll discover in my book, <a href=\"/checkout\">We First</a>, I believe that brands must integrate purpose into their profit models and embrace the idea that a portion of every purchase, no matter the product, should contribute towards social change. As such, 10% of all proceeds from the purchases of my book will be donated to \'Girl Up,\' a campaign of the United Nations Foundation.\r\n\r\nThis decision is both personal and professional. When trying to decide which cause to support for the next 12 months, I thought about what was most meaningful in my life. My two daughters, Aisha aged 11 and Talia aged 8, quickly came to mind.\r\n\r\nI also thought about what I believe is the most powerful way to manifest lasting change where its needed most. I deeply believe that strong girls become the women who are the foundations of our homes, health, communities, growing economies and nations. And that education is the most effective way to build strong bodies and minds, especially in developing nations. Plus my wife was a schoolteacher by trade so the whole family agreed. So that’s why 10% of the proceeds from We First will go to \'Girl Up,\' a campaign of the United Nations Foundation.\r\n\r\n\r\n<a href=\"http://www.girlup.org/\" target=\"_blank\">The Girl Up campaign is wonderful for several reasons. Firstly, it is participatory in that it channels the energy and compassion of young American girls (like mine) to help provide the needs of the hardest-to-reach adolescent girls. Secondly, it gives you choices in how to participate, from <a href=\"http://www.girlup.org/donate/\" target=\"_blank\">investing in a girl’s education</a> to <a href=\"http://www.girlup.org/get-involved/events/\" target=\"_blank\">attending events</a> to <a href=\"http://www.globalproblems-globalsolutions.org/site/TR/Events/GU?pg=entry&amp;fr_id=1060\" target=\"_blank\">Girlraising</a> to <a href=\"http://www.girlup.org/get-involved/multimedia.html\" target=\"_blank\">multi-media toolkits</a> to <a href=\"http://store.girlup.org/default.aspx\" target=\"_blank\">cool things you can buy</a>. Thirdly, ‘Girl Up’ has a deeply committed community on <a href=\"http://www.girlup.org/blog/\" target=\"_blank\">their blog</a>, <a href=\"http://www.facebook.com/girlup\" target=\"_blank\">Facebook</a> and <a href=\"http://twitter.com/girlup\" target=\"_blank\">Twitter</a> that I invite you to join.\r\n\r\n</div>\r\n<div class=\"column_right\">\r\n\r\nAs a father of two girls myself, I know how precious every young girl is. As someone extremely hopeful about a brighter future, I know that being strong, healthy, and educated are critical if we are to get there. Thank you for your support of We First, and please do all you can to help the United Nation Foundation\'s <a href=\"http://www.girlup.org\">Girl Up</a> campaign.\r\n\r\nFrequently asked questions:\r\n<ol>\r\n	<li style=\"padding-bottom: 10px;\"><a href=\"http://www.girlup.org/learn/the-worlds-adolescent-girls.html\" target=\"_blank\">Tell us about the world’s adolescent girls?</a></li>\r\n	<li style=\"padding-bottom: 10px;\"><a href=\"http://www.girlup.org/learn/making-an-impact.html\" target=\"_blank\">How does ‘Girl Up’ make an impact?</a></li>\r\n	<li style=\"padding-bottom: 10px;\"><a href=\"http://www.girlup.org/learn/where-do-your-funds-go.html\" target=\"_blank\">Where do the funds go?</a></li>\r\n	<li style=\"padding-bottom: 10px;\"><a href=\"http://www.girlup.org/learn/why-american-girls.html\" target=\"_blank\">Why American girls?</a></li>\r\n	<li style=\"padding-bottom: 10px;\"><a href=\"http://www.girlup.org/learn/stories/\" target=\"_blank\">Can you show us some success stories?</a></li>\r\n	<li style=\"padding-bottom: 10px;\"><a href=\"&lt;?php echo bloginfo(\'template_directory\'); ?&gt;/assets/Girlafesto.pdf\" target=\"_blank\">How can I download the Girlafesto?</a></li>\r\n</ol>\r\n<span class=\"attribution\">Photos attributions: hdptcar, Orange Tuesday, Jean Marc, Gabor Basch</span>\r\n\r\n</div>','Causes','','inherit','open','open','','40-revision-12','','','2011-05-06 23:06:30','2011-05-06 23:06:30','',40,'http://wefirstbranding.com/40-revision-12',0,'revision','',0),(235,1,'2011-05-06 23:07:56','2011-05-06 23:07:56','<div class=\"column_left\">\r\n\r\nAs you’ll discover in my book, <a href=\"/checkout\">We First</a>, I believe that brands must integrate purpose into their profit models and embrace the idea that a portion of every purchase, no matter the product, should contribute towards social change. As such, 10% of all proceeds from the purchases of my book will be donated to \'Girl Up,\' a campaign of the United Nations Foundation.\r\n\r\nThis decision is both personal and professional. When trying to decide which cause to support for the next 12 months, I thought about what was most meaningful in my life. My two daughters, Aisha aged 11 and Talia aged 8, quickly came to mind.\r\n\r\nI also thought about what I believe is the most powerful way to manifest lasting change where its needed most. I deeply believe that strong girls become the women who are the foundations of our homes, health, communities, growing economies and nations. And that education is the most effective way to build strong bodies and minds, especially in developing nations. Plus my wife was a schoolteacher by trade so the whole family agreed. So that’s why 10% of the proceeds from We First will go to \'Girl Up,\' a campaign of the United Nations Foundation.\r\n\r\n\r\nThe <a href=\"http://www.girlup.org\">Girl Up</a> campaign is wonderful for several reasons. Firstly, it is participatory in that it channels the energy and compassion of young American girls (like mine) to help provide the needs of the hardest-to-reach adolescent girls. Secondly, it gives you choices in how to participate, from <a href=\"http://www.girlup.org/donate/\" target=\"_blank\">investing in a girl’s education</a> to <a href=\"http://www.girlup.org/get-involved/events/\" target=\"_blank\">attending events</a> to <a href=\"http://www.globalproblems-globalsolutions.org/site/TR/Events/GU?pg=entry&amp;fr_id=1060\" target=\"_blank\">Girlraising</a> to <a href=\"http://www.girlup.org/get-involved/multimedia.html\" target=\"_blank\">multi-media toolkits</a> to <a href=\"http://store.girlup.org/default.aspx\" target=\"_blank\">cool things you can buy</a>. Thirdly, ‘Girl Up’ has a deeply committed community on <a href=\"http://www.girlup.org/blog/\" target=\"_blank\">their blog</a>, <a href=\"http://www.facebook.com/girlup\" target=\"_blank\">Facebook</a> and <a href=\"http://twitter.com/girlup\" target=\"_blank\">Twitter</a> that I invite you to join.\r\n\r\n</div>\r\n<div class=\"column_right\">\r\n\r\nAs a father of two girls myself, I know how precious every young girl is. As someone extremely hopeful about a brighter future, I know that being strong, healthy, and educated are critical if we are to get there. Thank you for your support of We First, and please do all you can to help the United Nation Foundation\'s <a href=\"http://www.girlup.org\">Girl Up</a> campaign.\r\n\r\nFrequently asked questions:\r\n<ol>\r\n	<li style=\"padding-bottom: 10px;\"><a href=\"http://www.girlup.org/learn/the-worlds-adolescent-girls.html\" target=\"_blank\">Tell us about the world’s adolescent girls?</a></li>\r\n	<li style=\"padding-bottom: 10px;\"><a href=\"http://www.girlup.org/learn/making-an-impact.html\" target=\"_blank\">How does ‘Girl Up’ make an impact?</a></li>\r\n	<li style=\"padding-bottom: 10px;\"><a href=\"http://www.girlup.org/learn/where-do-your-funds-go.html\" target=\"_blank\">Where do the funds go?</a></li>\r\n	<li style=\"padding-bottom: 10px;\"><a href=\"http://www.girlup.org/learn/why-american-girls.html\" target=\"_blank\">Why American girls?</a></li>\r\n	<li style=\"padding-bottom: 10px;\"><a href=\"http://www.girlup.org/learn/stories/\" target=\"_blank\">Can you show us some success stories?</a></li>\r\n	<li style=\"padding-bottom: 10px;\"><a href=\"&lt;?php echo bloginfo(\'template_directory\'); ?&gt;/assets/Girlafesto.pdf\" target=\"_blank\">How can I download the Girlafesto?</a></li>\r\n</ol>\r\n<span class=\"attribution\">Photos attributions: hdptcar, Orange Tuesday, Jean Marc, Gabor Basch</span>\r\n\r\n</div>','Causes','','inherit','open','open','','40-revision-14','','','2011-05-06 23:07:56','2011-05-06 23:07:56','',40,'http://wefirstbranding.com/40-revision-14',0,'revision','',0),(236,2,'2013-08-02 21:28:41','2013-08-02 21:28:41','<h2>What is We First?</h2>\nWe First is a new way of looking at the world authored by <a title=\"Biography of Simon Mainwaring\" href=\"/bio\">Simon Mainwaring.</a> It’s a personal and professional response to a sea of fears that surround us everyday. Some of those fears are about the state of the world, including:\n<ul class=\"book\">\n	<li class=\"dot\">The U.S. economy is in trouble and it’s not getting better.</li>\n	<li class=\"dot\">The middle class in America is shrinking as people continue to lose their homes, jobs and hopes for the future.</li>\n	<li class=\"dot\">Millions of people, including children, die needlessly in the Third World every day.</li>\n	<li class=\"dot\">It doesn’t seem like government and philanthropy alone can fix it.</li>\n</ul>\nOther fears are about the changing business world and the impact of technology, including:\n<ul class=\"book\">\n	<li class=\"dot\">How do we use social media and make money from it?</li>\n	<li class=\"dot\">Technology is changing so fast. How do we keep up with it?</li>\n	<li class=\"dot\">How will our businesses survive when technology is changing everything so quickly?</li>\n	<li class=\"dot\">How do we fix our businesses so it stays relevant and profitable?</li>\n</ul>\nThese two sets of fears might sound unrelated, but they’re not. Social media connects us in ways that can build businesses and a better world.\nIt can unite brands and consumers in a partnership that won’t just fix problems from the past but build a brighter future. It can help big companies and consumers ease the suffering of those on the other side of the world simply by buying and selling our normal wants and needs.\n<h2>Why I wrote We First?</h2>\nI was inspired to write We First for several reasons. As a father, I had reached an age when I started thinking about the world I would leave behind for my children. As a marketing professional, I was intrigued by how new social media technology would change the industry and our world. As an individual I was struggling to find a purpose to my own life.\n\nIt was then I read a transcript of a speech Bill Gates gave to the World Economic Forum in 2008. In this speech he challenged the private sector to think of new ways to help the less fortunate because governments and philanthropies can’t do it alone. I was intrigued by the irony of the world’s richest man now being its greatest philanthropist. I felt a responsibility to work on an answer.\n\nObviously this was a challenging task. I had to learn all I could about emerging technology. I had to understand not just the social crises we face and their causes, but what efforts were being made and why they were insufficient. I had to think my way through the delicate balance between the necessary self-interest of corporations and competing self-interests of consumers that want a better world. I had to come to a conclusion that was practical, actionable and served the different interests of all.\n\nAfter two years of research, We First is the result. It presents a new vision for the practice of capitalism in which brands and consumers partner using social media to create a sustainable pillar of social change. It very consciously lays out why business leaders and consumers must reframe the way they think about their lives in order to avoid the destructive effects of Me First behavior that led to the global economic meltdown in 2008 and the humanitarian crises around the world.\n<h2>Questions We First Answers</h2>\nAs I wrote We First I realized that social media technology is a great cause for optimism, especially as social networks continue to grow and the web itself becomes increasingly social.\nSo with the goal of a sustainable practice of capitalism in mind, We First lays out a very practical, step-by-step plan for brands and consumers that explains the following:\n<ol>\n	<li>How do we shift our thinking and behavior to better serve the interests of others and ourselves?</li>\n	<li>Why should brands and consumers work together and how do they do it?</li>\n	<li>How can companies make money from social media by building communities that increase profits?</li>\n	<li>How can consumers think and act in ways that is good for them and the planet?</li>\n	<li>How do we buy and sell to build a better world for our kids?</li>\n	<li>How do we build a system that creates sustainable change?</li>\n</ol>\nThe answers to these questions are both an exciting opportunity and important responsibility. We can make things better and it can start right now. <a title=\"Pre-order your copy of We First\" href=\"/checkout\">Pre-order your copy of We First</a> to find out the role you can play and the benefits all of us enjoy.\n\nFor hands-on training on how to become a purpose-driven social brand, join Simon Mainwaring and 200 of the world\'s best marketers at the<strong><a href=\"http://www.wefirstbranding.com/seminar\" target=\"_blank\"> 2013 We First Social Branding Seminar</a></strong>, Sept 24-25 in Los Angeles. You\'ll learn from Simon and other experts including leaders from Starbucks, Coca-Cola, charity: water, the UN Foundation.\n<p style=\"text-align: center;\"><a href=\"http://wefirstbranding.com/seminar\"><img class=\"size-large wp-image-419 aligncenter\" title=\"2013 We First Social Branding Seminar Banner\" src=\"http://wefirstbranding.com/wp-content/uploads/2011/02/Blog_seminar_banners2-1024x219.jpg\" alt=\"\" width=\"640\" height=\"136\" /></a></p>\n\n\n<h2>Table of Contents</h2>\n<strong>Prologue</strong>\n<strong>Chapter 1:</strong> Transforming the Engine of Capitalism\n<strong>Chapter 2:</strong> Redefining Self-Interest from Me First to We First\n<strong>Chapter 3: </strong>The Future of Profit is Purpose\n<strong>Chapter 4: </strong>Creating Sustainable Capitalism in Five Ways\n<strong>Chapter 5: </strong>Instilling We First Values into Capitalism\n<strong>Chapter 6: </strong>Why the World Needs a Responsible Private Sector\n<strong>Chapter 7: </strong>How Brands Build Their Business and a Better World\n<strong>Chapter 8: </strong>How Consumers Build Responsible Brands and a Better World\n<strong>Chapter 9: </strong>How Contributory Consumption Creates Sustainable Social Change\n<strong>Chapter 10: </strong>The Global Brand Initiative: The Future of the Private Sector\n<strong>Epilogue</strong>','Book','','inherit','open','open','','98-autosave','','','2013-08-02 21:28:41','2013-08-02 21:28:41','',98,'http://wefirstbranding.com/98-autosave',0,'revision','',0),(237,1,'2011-02-10 18:57:40','2011-02-10 18:57:40','<h2>What is We First?</h2>\r\nWe First is a new way of looking at the world authored by <a href=\"/bio\" title=\"Biography of Simon Mainwaring\">Simon Mainwaring.</a> It’s a personal and professional response to a sea of fears that surround us everyday. Some of those fears are about the state of the world 											including:\r\n<ul class=\"book\">\r\n	<li class=\"dot\">The U.S. economy is in trouble and it’s not getting better.</li>\r\n	<li class=\"dot\">The middle class in America is shrinking as people continue to lose their homes, jobs and hopes for the future.</li>\r\n	<li class=\"dot\">Millions of people, including children, die needlessly in the Third World every day.</li>\r\n	<li class=\"dot\">It doesn’t seem like government and philanthropy alone can fix it.</li>\r\n</ul>\r\nOther fears are about the changing business world and the impact of technology including:\r\n<ul class=\"book\">\r\n	<li class=\"dot\">How do we use social media and make money from it?</li>\r\n	<li class=\"dot\">Technology is changing so fast.  How do we keep up with it?</li>\r\n	<li class=\"dot\">How will our businesses survive when technology is changing everything so quickly?</li>\r\n	<li class=\"dot\">How do we fix our businesses so it stays relevant and profitable?</li>\r\n</ul>\r\nThese two sets of fears might sound unrelated, but they’re not. Social media connects us in ways that can build businesses and a better world.\r\nIt can unite brands and consumers in a partnership that won’t just fix problems from the past but build a brighter future. It can help big companies and consumers ease the suffering of those on the other side of the world simply by buying and selling our normal wants and needs.\r\n<h2>Why I wrote We First?</h2>\r\nI was inspired to write We First for several reasons. As a father, I had reached an age when I started thinking about the world I would leave behind for my children. As a marketing professional, I was intrigued by how new social media technology would change the industry and our world. As an individual I was struggling to find a purpose to my own life.\r\n\r\nIt was then I read a transcript of a speech Bill Gates gave to the World Economic Forum in 2008. In this speech he challenged the private sector to think of new ways to help the less fortunate because governments and philanthropies can’t do it alone. I was intrigued by the irony of the world’s richest man now being its greatest philanthropist. I felt a responsibility to work on an answer.\r\n\r\nObviously this was a challenging task. I had to learn all I could about emerging technology. I had to understand not just the social crises we face and their causes, but what efforts were being made and why they were insufficient. I had to think my way through the delicate balance between the necessary self-interest of corporations and competing self-interests of consumers that want a better world. I had to come to a conclusion that was practical, actionable and served the different interests of all.\r\n\r\nAfter two years of research We First is the result. It presents a new vision for the practice of capitalism in which brands and consumers partner using social media to create a sustainable pillar of social change. It very consciously lays out why business leaders and consumers must reframe the way they think about their lives in order to avoid the destructive effects of Me First behavior that led to the global economic meltdown in 2008 and the humanitarian crises around the world.\r\n<h2>Questions We First Answers</h2>\r\nAs I wrote We First I realized that social media technology is a great cause for optimism, especially as social networks continue to grow and the web itself becomes increasingly social.\r\nSo with the goal of a sustainable practice of capitalism in mind, We First lays out a very practical, step-by-step plan for brands and consumers that explains the following:\r\n<ol>\r\n	<li>How do we shift our thinking and behavior to better serve the interests of others and ourselves?</li>\r\n	<li>Why should brands and consumers work together and how do they do it?</li>\r\n	<li>How can companies make money from social media by building communities that increase profits?</li>\r\n	<li>How can consumers think and act in ways that is good for them and the planet?</li>\r\n	<li>How do we buy and sell to build a better world for our kids?</li>\r\n	<li>How do we build a system that creates sustainable change?</li>\r\n</ol>\r\nThe answers to these questions are both an exciting opportunity and important responsibility. We can make things better and it can start right now. <a title=\"Pre-order your copy of We First\" href=\"/checkout\">Pre-order your copy of We First</a> to find out the role you can play and the benefits all of us enjoy.\r\n\r\n<h2>Table of Contents</h2>\r\n<p><strong>Prologue</strong>\r\n<strong>Chapter 1:</strong> Transforming the Engine of Capitalism \r\n<strong>Chapter 2:</strong> Redefining Self-Interest from Me First to We First \r\n<strong>Chapter 3: </strong>The Future of Profit is Purpose \r\n<strong>Chapter 4: </strong>Creating Sustainable Capitalism in Five Ways \r\n<strong>Chapter 5: </strong>Instilling We First Values into Capitalism \r\n<strong>Chapter 6: </strong>Why the World Needs a Responsible Private Sector \r\n<strong>Chapter 7: </strong>How Brands Build Their Business and a Better World \r\n<strong>Chapter 8: </strong>How Consumers Build Responsible Brands and a Better World \r\n<strong>Chapter 9: </strong>How Contributory Consumption Creates Sustainable Social Change \r\n<strong>Chapter 10: </strong>The Global Brand Initiative: The Future of the Private Sector Epilogue\r\n<strong>Epilogue</strong></p>','Book','','inherit','open','open','','98-revision-6','','','2011-02-10 18:57:40','2011-02-10 18:57:40','',98,'http://wefirstbranding.com/98-revision-6',0,'revision','',0),(238,1,'2011-05-05 13:49:08','2011-05-05 13:49:08','<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />Can big business be socially responsible? Brand consulting expert Mainwaring certainly thinks so. He believes new technologies aren\'t merely making life easier, they\'re making us better: in allowing us to connect with each other across geographic, cultural, and language barriers, the Internet and social media might very well be increasing our capacity for empathy. His \"We First\" ethos proposes cooperation between governments, philanthropies, and capitalist corporations to achieve meaningful social transformation. Social media—viral, borderless—is the perfect vehicle to promote \"contributory consumerism,\" and Mainwaring has fascinating suggestions for technological innovation and systemic change: he proposes a \"Global Brand Initiative\": an association of corporate brands and their advertising partners and competitors that willingly work together (Coke with Pepsi, Greenpeace with WWF, the U.S. with China) to advance corporate social responsibility and charitable donations. Tall orders, all—but the author\'s enthusiasm and evidence make an excellent (and counterintuitive) case for big business\'s ability to make major strides in creating a more equitable world.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Publisher’s Weekly</span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />In the most important business book since Freakonomics, Simon Mainwaring’s transformational opus illustrates that doing good and doing well go hand-in-hand for 21st century corporations. A groundbreaking approach to marketing, We First teaches brands how to tap into a world of 600 million friends and billions of daily personal news feeds by making an impact one person at a time.<img src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" /></span>\r\n<strong><span class=\"red\">Jay Samit, CEO SocialVibe/Former EVP Sony Corporation of America</span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />Capitalism as it exists, is not sustainable nor is it engendering the support and action needed for widespread global renewal. As new media transforms the business landscape and redistributes influence within markets, consumers are now in a position to dictate the actions of businesses based not only on buying power, but also what they say and don\'t say in online social communities - individually and collectively. Simon Mainwaring’s We First empowers socially conscious consumers to channel their online activity sparking massive social change while also awakening business leaders to earn critical relevance through positive, meaningful transformation. Mainwaring is an inspiring leader in his field that truly understands the dynamics in play in the new world of business, online consumer behavior, and how they can collaborate to rethink and rework paths to true global renewal.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Brian Solis, Author of Engage</span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />Few understand the power of brands and consumers better than Simon Mainwaring. In \"We First,\" he presents a truly compelling vision of how to transform that power to the benefit of society and the good of capitalism.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Jeff Jarvis, Author, “What Would Google Do?</span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />Simon Mainwaring has a deep and powerful understanding of social media and presents great opportunities to use it for real change. In <em>We First</em>, his approach inspires and empowers both brands and consumers alike with innovative solutions to some of the biggest challenges facing our world.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Scott Harrison, Founder of charity: water</span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />Many will buy <em>We First</em> as a business book for a radical new perspective on marketing in the digital age.  But many will find in it even in more important as a social philosophy for a crowded world spinning ever faster, where traditional push marketing is simply not sustainable.  Simon Mainwaring is the new master of the \'three wins\' - for your company, for you customers and for the planet.  He shows us clearly that companies that <em>mean</em> more actually <em>make</em> more, turning customers into their most important evangelists.  Today, values count as much as value, and Simon shows us how to find, foster and share the best of both.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Steve Hayden, Vice Chairman, Ogilvy &amp; Mather Worldwide</span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />Brand promises must be backed up by credible action or they are rendered meaningless in today\'s social-media dialog. Today\'s consumer has the power to hold brands accountable. Simon Mainwaring\'s <em>We First</em> is the ultimate how-to guide for 21st century brand-building.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Robert Tercek, Founder, General Creativity and former President of Digital Media OWN (Oprah Winfrey Network) </span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />Nearly a century ago, Henry Ford said, \"A business that makes nothing but money is a poor business.\" And now Simon Mainwaring explores that idea in depth, asserting that not only should capitalism and social change coexist, but giving examples of how they can.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Scott Monty, Global Digital &amp; Multimedia Communications Manager, Ford Motor Company</span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" /><em>We First</em> explains how capitalism must transform from being an engine just for profit into one that\'s driven by purpose. A veteran brand marketer, Simon Mainwaring shows how to use social technologies to create and deepen business relationships, which in turn drive profits. Put meaning back into your business by buying this book. Actually, buy two and give one away to someone who is also yearning to take their business to the next level.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Charlene Li, Author of \"Open Leadership\" and Founder of Altimeter Group</span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />With his mastery of the branding process and his commitment to corporate responsibility, Simon Mainwaring is the perfect author to chart the path for capitalism’s enlightened self-preservation.\r\n\r\nCapitalism and ethical behavior are compatible, but the relationship must become more symbiotic if capitalism is to survive in a world in which consumers are increasingly assertive about their own rights and the greater good.  Social networking makes possible an unprecedented level of dialogue between producers and consumers, and producers ignore this conversation at their peril. For their part, consumers will use their buying power as enhanced by these networks to advance personal and societal agendas.\r\n\r\nMainwaring’s book explains the practical aspects of how all this works. As such, We First is a critical resource for corporate leaders and will inspire consumers, individually and collectively, to recognize their inherent strength.  A renewed capitalism will be able to not only survive in the 21st century, but also become a stronger, more responsible force for social change. Led by consumers empowered by new media, as envisioned by Mainwaring, corporate responsibility will become far more pervasive. We First is an invaluable blueprint for building this new societal structure we so urgently need.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Philip Seib\r\nProfessor of Journalism and Public Diplomacy\r\nProfessor of International Relations\r\nDirector, Center on Public Diplomacy, Annenberg School\r\nUniversity of Southern California</span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />When customers and companies truly understand the vision in We First, when they realize we have the power to make capitalism work in our favor, when they embrace just how powerful the social media tools are that we already have in our hands, they\'ll unleash an almost unlimited capacity to massively change our world. We First is more than a must read - it\'s a must do. Buy it, act it, and most importantly – LIVE IT!<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Gary Vaynerchuk, Author, ‘Crush It!’</span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />In the most important business book since Freakonomics, Simon Mainwaring’s transformational opus illustrates that doing good and doing well go hand-in-hand for 21st century corporations. A groundbreaking approach to marketing, We First teaches brands how to tap into a world of 600 million friends and billions of daily personal news feeds by making an impact one person at a time.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Jay Samit, CEO SocialVibe &amp; former EVP Sony Corporation of America</span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />To avoid collapse of the natural resources that support the business activities that human beings are so feverishly pursuing, we must move from the Industrial Age to the Sustainability Age. But how will that happen? <em>We First</em> explains how it is <em>already</em> happening in the new alignment between brands and customers that promises a roadmap to living within the natural means of our Planet Earth.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Rick Ridgeway, VP Environmental Initiatives, Patagonia, Inc.</span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" /><em>We First</em> lays out a movement that looks to transform corporate America, providing plenty of food for thought for the business leaders of today and tomorrow.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Tony Hsieh, New York Times bestselling author of \"Delivering Happiness\" and CEO of Zappos.com, Inc.</span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />Today like never before the future of companies and brands are in the throes of change. This change is driven by a combination of human experience and learning combined with new technologies and capabilities that are changing the very mindsets of people and deeply impacting their expectations.\r\n\r\nIn the work that I do for some of the largest firms around the world the key questions that CEO’s, marketers, government authorities and communities ask are the following?\r\n<ul>\r\n	<li class=\"dot\">What is the purpose of a brand and a firm?</li>\r\n	<li class=\"dot\">Who is behind this firm, brand and effort?</li>\r\n	<li class=\"dot\">Are companies responsive to people and are they transparent?</li>\r\n	<li class=\"dot\">Which companies and brands can I trust?</li>\r\n	<li class=\"dot\">What do other people, employees, customers and community say about the brands and companies I am dealing with or would like to deal with?</li>\r\n	<li class=\"dot\">Is there meaning for a brand and company besides profit maximization?</li>\r\n</ul>\r\nMarketers, companies and people are realizing that increasingly how one acts is very important. Is one being authentic? Is there a respect and awareness of a greater community? Can we trust you?\r\n\r\nToday because of Social Media everyone quickly gets to see the people, the values and the drivers behind a company. Marketers and managers and all folks in leadership positions now need to change and adapt to a new world.\r\n\r\nSimon Mainwaring has been at the forefront of these changes both as a practitioner, thinker, early adopter and innovator of how markets and marketing can combine both art and science, profit and greater good as well as commerce and community.\r\n\r\nFor many of us we look to Simon Mainwaring as he works in this blurring world to guide us.\r\n\r\nI am very excited about the prospect of a book that will not only allow us to tap the nearly two decades of wisdom and experience that Simon brings to these topics of the future of commerce and brands and community but also practical tips on making things actually happen.\r\n\r\nThere are a lot of wise folks and lots of wet under the ears early adopters. Then there is Simon who straddles these worlds and finds ways to connect them. We First is as prescient as it is visionary – a must read for marketers and consumers intent on creating a prosperous future for all.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Rishad Tobaccowala, Chief Strategy and Innovation Officer for VivaKi</span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />Simon Mainwaring’s insights and recommendations about the power of brands and consumers demonstrate how businesses can enhance the triple bottom line - doing good while making a profit and saving our world.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Beth Kanter, Co-founder Zoetica and author of The Networked Non-Profit</span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" /><em>We First</em> is more than a call to action, it\'s a new imperative. Simon Mainwaring makes a very compelling case for how the combined power of consumers and brands will influence business and bring about a new era of social transformation. <em>We First</em> will show you a path to creating a better world. Buy it today.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Valeria Maltoni, author of <em>Conversation Agent</em></span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" /><em>We First</em> elegantly demonstrates the power of turning me into we by aligning brands and consumers as social collaborators<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Peter Guber, Chairman &amp; CEO Mandalay Entertainment</span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />By demonstrating how brands benefit from cause integration, <em>We First</em> lays\r\nout a vital and actionable blueprint for how we can scale social change to\r\nmeet global challenges. By tapping into these powerful private sector forces, Mainwaring shows us how we transform capitalism to create a world we all want to live in.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Ryan Scott, CEO of Causecast </span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />The evolution of capitalism is putting <em>We First</em>. Mainwaring not only gets this, but helps us understand how to make it happen.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Jay Coen Gilbert, Co-founder B Corporations</span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />This is exactly the book that the world needs right now.  It’s our GPS for reaching the destination we must achieve: an intersection of business and consumerism that drives not just big profits but also greater good.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Katya Andresen, COO Network for Good and author, Robin Hood Marketing</span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />Mainwaring offers an inspiring new vision for today\'s broken capitalist model, one that embraces human capital as much as economic. We First does away with the typical fluff-slinging of manifestos and instead offers a practical guide to how brands can do well by doing good, a guide as rooted in socio-cultural insight as it is in a keen understanding of emerging media and technologies – from social networking platforms to location-based mobile applications. Mainwaring shows, with the rigor of an innovation researcher and the passion of a postmodern philanthropist, that capitalism needs not a revolution but an evolution.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Maria Popova, Editor of Brain Pickings</span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" /><em>We First</em> shines an impactful spotlight on the vital importance of weaving socially mindful practices into the DNA of the “for profit “ sector. In today’s interconnected world, the time is <strong>now</strong> for marketers and consumers to assess their role in creating the greater good.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Blair Cobb, Director, AOL Cause Marketing</span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />It is no secret that our society is being transformed - rapidly, and constantly. Still, most people don\'t fully understand exactly what is changing or what specific steps must be taken to survive, let alone thrive, in this new age. Simon Mainwaring understands. He knows that every organization needs to dramatically shift how it operates and communicates.  He knows that individuals want to have a meaningful, measurable impact on the world.  He recognizes that the platforms and channels that have developed over the past few years provide a powerful foundation from which a complete re-imagination of business and philanthropy. Simon Mainwaring has counseled clients throughout his distinguished career on how brands and consumers can work together, fueled by social media, to build a better world. Now, in his extraordinary new book, he offers his insights and guidance to everyone else.  Ignore this book at your own peril.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Brian Reich, SVP and Global Editor, Edelman Digital</span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />Simon Mainwaring puts forth inspiring and provocative ideas on how to transform capitalism into an engine of prosperity. He shows how global brands can become a critical catalyst for creating sustainable capitalism and positive social change.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Dave Hudson, CEO NM Incite, Nielsen &amp; McKinsey</span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />Mainwaring has written a comprehensive and engaging account of how we can use social media as a jumping off point to effect positive change not only in the world of business but in our communities and globally as well. <em>We First</em> is a must-read for anyone interested in the field of online marketing, consumerism or the simple desire of making the world a better place.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Liz Heller, CEO Buzztone</span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />Simon Mainwaring’s <em>We First</em> redefines how consumer choice is shifting to more complex dimensions…the calculus of how a brand fits the consumer’s rational, emotional, and even spiritual/ethical needs. Simon insightfully posits how these concerns go beyond individual well being, and take on socio-political dimensions. <em>We First</em> recalibrates that equation by asking what is the holistic role a brand plays in one’s life? How do the spending choices a consumer makes enhance their world and, the planet in general. <em>We First</em> shines a light on how greater numbers of consumers are willing to associate or to disassociate with products and services based on a broader set of understandings – namely, the ethical dimensions of a brand and their implications for our collective future.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Tim Sexton, CEO of Sexton Co.</span></strong>','Reviews','','inherit','open','open','','32-revision-27','','','2011-05-05 13:49:08','2011-05-05 13:49:08','',32,'http://wefirstbranding.com/32-revision-27',0,'revision','',0),(239,1,'2011-04-17 23:20:33','2011-04-17 23:20:33','<h2 class=\"page_subheader2\">2011</h2>\r\n<strong>Patagonia HQ</strong>\r\nTopic: \"Building a New Brand and Consumer Partnership\"\r\nVentura, May 2011\r\n\r\n<strong>UCLA Social Media Meetup</strong>\r\nTopic: \"Creating a Third Pillar of Social Change\"\r\nLos Angeles, May 2011\r\n\r\n<strong>\"Brands Gone Social\" Event</strong>\r\nPanel Moderator\r\nLos Angeles, May 2011\r\n\r\n<strong>USC Annenberg School of Communication and Journalism</strong>\r\nTopic: \"Ethics, Social Responsibility &amp; Social Media?\r\nLos Angeles, May 2011\r\n\r\n<strong>Gen Next Forum</strong>\r\nTopic: \"How social technology can scale social change.\"\r\nLos Angeles, April 2011\r\n\r\n<strong>SXSW</strong>\r\nBook Reading: \" How social media can remake capitalism and build a better world.\"\r\nAustin, Texas, April 2011\r\n\r\n<strong>Los Angeles Founder\'s Institute</strong>\r\nTopic: Brand Self-Definition in a shifting marketplace.\" Los Angeles, March 2011\r\n\r\n<strong>3rd Annual Gravity Summit</strong>\r\nOpening Keynote, Los Angeles, February, 2011, Los Angeles, March 2011\r\n\r\n<strong>Media Entertainment Technology Alliance Forum</strong>\r\nPanel: “Is Social media making the world more unstable?”  Los Angeles, February 2011\r\n<h2 class=\"page_subheader2\">Selected 2010 Engagements</h2>\r\n<strong>Cool Gravity Summit, UCLA</strong>\r\nKeynote: ‘How brands and consumers use social media to build profit and a better world.’ San Diego, 2010\r\n\r\n<strong>Think Social, The Paley Center for Media</strong>\r\nTopic: ‘Social and Mobile Technologies For Positive Change.’ Los Angeles, October 2010\r\n\r\n<strong>Images and Voices of Hope World Summit</strong>\r\nKeynote: ‘Media as an Agent of Social Change.’ New York, September 2010\r\n\r\n<strong>National Collegiate Scouting Association Annual Conference</strong>\r\nKeynote: ‘How to Use Social Media to Build Brand Communities.’ Chicago, July 2010\r\n\r\n<strong>Cannes International Advertising Festival</strong>\r\nKeynote: ‘New Media: Make or break lessons in today\'s most powerful instrument of change.’ France, June 2010\r\n\r\n<strong>Public Forum on Cultural Diplomacy</strong>\r\nTopic: ‘How Cultural Diplomacy Can Bridge the U. S. &amp; the Middle East.’ Los Angeles, May 2010\r\n\r\n<strong>#140 Conference Meet-up</strong>\r\nTopic: \'Timeless Truths for the Real-Time Web.\' Los Angeles, May 2010\r\n\r\n<strong>YPO/EO/NFLPA Conference</strong>\r\nKeynote: \'Building Profitable Brand Communities through Social Media.\' Chicago, May 2010\r\n\r\n<strong>Gucci Group Global Conference</strong>\r\nKeynote: \'Embracing Uncertainty.\' Miami, April 2010\r\n\r\n<strong>ConnectNow Conference</strong>\r\nTopic: \'How Non-Profits Think and Grow Like For-Profits.\' Sydney, April 2010\r\n\r\n<strong>Founder\'s Institute</strong>\r\nKeynote: \'Naming and Branding.\' Los Angeles, March 2010\r\n\r\n<strong>University of Oregon New Media Summit</strong>\r\nTopic: \'You and the Future of Advertising.\' Oregon, February 2010\r\n\r\n<strong>Media Entertainment Technology Alliance (METal International)</strong>\r\nKeynote: \'Building a Brand Through Social Media.’ Los Angeles, January 2010','Engagements ','','inherit','open','open','','155-revision-11','','','2011-04-17 23:20:33','2011-04-17 23:20:33','',155,'http://wefirstbranding.com/155-revision-11',0,'revision','',0),(240,1,'2011-05-16 23:39:16','2011-05-16 23:39:16','<h2 class=\"page_subheader2\">2011</h2>\r\n\r\nSANGV\r\nPanel: \"Adding Zeros: Scale via Social Media and Mobile\"\r\nHollywood, Los Angeles\r\n\r\nConscious Business Network\r\nTopic: \"Building a Conscious Business Brand\"\r\nChicago, May 2011\r\n\r\nBrown Shoe Management Retreat\r\nKeynote: \"Using Social Media to Build your Brand Community and Profits\"\r\nMartha\'s Vineyard, New York\r\n\r\n<strong>Patagonia HQ</strong>\r\nTopic: \"Building a New Brand and Consumer Partnership\"\r\nVentura, May 2011\r\n\r\n<strong>UCLA Social Media Meetup</strong>\r\nTopic: \"Creating a Third Pillar of Social Change\"\r\nLos Angeles, May 2011\r\n\r\n<strong>\"Brands Gone Social\" Event</strong>\r\nPanel Moderator\r\nLos Angeles, May 2011\r\n\r\n<strong>USC Annenberg School of Communication and Journalism</strong>\r\nTopic: \"Ethics, Social Responsibility &amp; Social Media?\r\nLos Angeles, May 2011\r\n\r\n<strong>Gen Next Forum</strong>\r\nTopic: \"How social technology can scale social change.\"\r\nLos Angeles, April 2011\r\n\r\n<strong>SXSW</strong>\r\nBook Reading: \" How social media can remake capitalism and build a better world.\"\r\nAustin, Texas, April 2011\r\n\r\n<strong>Los Angeles Founder\'s Institute</strong>\r\nTopic: Brand Self-Definition in a shifting marketplace.\" Los Angeles, March 2011\r\n\r\n<strong>3rd Annual Gravity Summit</strong>\r\nOpening Keynote, Los Angeles, February, 2011, Los Angeles, March 2011\r\n\r\n<strong>Media Entertainment Technology Alliance Forum</strong>\r\nPanel: “Is Social media making the world more unstable?”  Los Angeles, February 2011\r\n<h2 class=\"page_subheader2\">Selected 2010 Engagements</h2>\r\n<strong>Cool Gravity Summit, UCLA</strong>\r\nKeynote: ‘How brands and consumers use social media to build profit and a better world.’ San Diego, 2010\r\n\r\n<strong>Think Social, The Paley Center for Media</strong>\r\nTopic: ‘Social and Mobile Technologies For Positive Change.’ Los Angeles, October 2010\r\n\r\n<strong>Images and Voices of Hope World Summit</strong>\r\nKeynote: ‘Media as an Agent of Social Change.’ New York, September 2010\r\n\r\n<strong>National Collegiate Scouting Association Annual Conference</strong>\r\nKeynote: ‘How to Use Social Media to Build Brand Communities.’ Chicago, July 2010\r\n\r\n<strong>Cannes International Advertising Festival</strong>\r\nKeynote: ‘New Media: Make or break lessons in today\'s most powerful instrument of change.’ France, June 2010\r\n\r\n<strong>Public Forum on Cultural Diplomacy</strong>\r\nTopic: ‘How Cultural Diplomacy Can Bridge the U. S. &amp; the Middle East.’ Los Angeles, May 2010\r\n\r\n<strong>#140 Conference Meet-up</strong>\r\nTopic: \'Timeless Truths for the Real-Time Web.\' Los Angeles, May 2010\r\n\r\n<strong>YPO/EO/NFLPA Conference</strong>\r\nKeynote: \'Building Profitable Brand Communities through Social Media.\' Chicago, May 2010\r\n\r\n<strong>Gucci Group Global Conference</strong>\r\nKeynote: \'Embracing Uncertainty.\' Miami, April 2010\r\n\r\n<strong>ConnectNow Conference</strong>\r\nTopic: \'How Non-Profits Think and Grow Like For-Profits.\' Sydney, April 2010\r\n\r\n<strong>Founder\'s Institute</strong>\r\nKeynote: \'Naming and Branding.\' Los Angeles, March 2010\r\n\r\n<strong>University of Oregon New Media Summit</strong>\r\nTopic: \'You and the Future of Advertising.\' Oregon, February 2010\r\n\r\n<strong>Media Entertainment Technology Alliance (METal International)</strong>\r\nKeynote: \'Building a Brand Through Social Media.’ Los Angeles, January 2010','Engagements ','','inherit','open','open','','155-revision-12','','','2011-05-16 23:39:16','2011-05-16 23:39:16','',155,'http://wefirstbranding.com/155-revision-12',0,'revision','',0),(241,1,'2011-05-16 23:41:20','2011-05-16 23:41:20','<h2 class=\"page_subheader2\">2011</h2>\r\n\r\n<strong>SANGV</strong>\r\nPanel: \"Adding Zeros: Scale via Social Media and Mobile\"\r\nHollywood, Los Angeles\r\n\r\n<strong>Conscious Business Network</strong>\r\nTopic: \"Building a Conscious Business Brand\"\r\nChicago, May 2011\r\n\r\n<strong>Brown Shoe Management Retreat</strong>\r\nKeynote: \"Using Social Media to Build your Brand Community and Profits\"\r\nMartha\'s Vineyard, New York\r\n\r\n<strong>Patagonia HQ</strong>\r\nTopic: \"Building a New Brand and Consumer Partnership\"\r\nVentura, May 2011\r\n\r\nFounder\'s Institute\r\nTopic: \"How to Define your Brand for the Social Business Marketplace\"\r\nLos Angeles, May 2011\r\n\r\n<strong>UCLA Social Media Meetup</strong>\r\nTopic: \"Creating a Third Pillar of Social Change\"\r\nLos Angeles, May 2011\r\n\r\n<strong>\"Brands Gone Social\" Event</strong>\r\nPanel Moderator\r\nLos Angeles, May 2011\r\n\r\n<strong>USC Annenberg School of Communication and Journalism</strong>\r\nTopic: \"Ethics, Social Responsibility &amp; Social Media?\r\nLos Angeles, May 2011\r\n\r\n<strong>Gen Next Forum</strong>\r\nTopic: \"How social technology can scale social change.\"\r\nLos Angeles, April 2011\r\n\r\n<strong>SXSW</strong>\r\nBook Reading: \" How social media can remake capitalism and build a better world.\"\r\nAustin, Texas, April 2011\r\n\r\n<strong>Los Angeles Founder\'s Institute</strong>\r\nTopic: Brand Self-Definition in a shifting marketplace.\" \r\nLos Angeles, March 2011\r\n\r\n<strong>3rd Annual Gravity Summit</strong>\r\nOpening Keynote, Los Angeles, February, 2011, \r\nLos Angeles, March 2011\r\n\r\n<strong>Media Entertainment Technology Alliance Forum</strong>\r\nPanel: “Is Social media making the world more unstable?”  \r\nLos Angeles, February 2011\r\n\r\n<h2 class=\"page_subheader2\">Selected 2010 Engagements</h2>\r\n<strong>Cool Gravity Summit, UCLA</strong>\r\nKeynote: ‘How brands and consumers use social media to build profit and a better world.’ San Diego, 2010\r\n\r\n<strong>Think Social, The Paley Center for Media</strong>\r\nTopic: ‘Social and Mobile Technologies For Positive Change.’ Los Angeles, October 2010\r\n\r\n<strong>Images and Voices of Hope World Summit</strong>\r\nKeynote: ‘Media as an Agent of Social Change.’ New York, September 2010\r\n\r\n<strong>National Collegiate Scouting Association Annual Conference</strong>\r\nKeynote: ‘How to Use Social Media to Build Brand Communities.’ Chicago, July 2010\r\n\r\n<strong>Cannes International Advertising Festival</strong>\r\nKeynote: ‘New Media: Make or break lessons in today\'s most powerful instrument of change.’ France, June 2010\r\n\r\n<strong>Public Forum on Cultural Diplomacy</strong>\r\nTopic: ‘How Cultural Diplomacy Can Bridge the U. S. &amp; the Middle East.’ Los Angeles, May 2010\r\n\r\n<strong>#140 Conference Meet-up</strong>\r\nTopic: \'Timeless Truths for the Real-Time Web.\' Los Angeles, May 2010\r\n\r\n<strong>YPO/EO/NFLPA Conference</strong>\r\nKeynote: \'Building Profitable Brand Communities through Social Media.\' Chicago, May 2010\r\n\r\n<strong>Gucci Group Global Conference</strong>\r\nKeynote: \'Embracing Uncertainty.\' Miami, April 2010\r\n\r\n<strong>ConnectNow Conference</strong>\r\nTopic: \'How Non-Profits Think and Grow Like For-Profits.\' Sydney, April 2010\r\n\r\n<strong>Founder\'s Institute</strong>\r\nKeynote: \'Naming and Branding.\' Los Angeles, March 2010\r\n\r\n<strong>University of Oregon New Media Summit</strong>\r\nTopic: \'You and the Future of Advertising.\' Oregon, February 2010\r\n\r\n<strong>Media Entertainment Technology Alliance (METal International)</strong>\r\nKeynote: \'Building a Brand Through Social Media.’ Los Angeles, January 2010','Engagements ','','inherit','open','open','','155-revision-13','','','2011-05-16 23:41:20','2011-05-16 23:41:20','',155,'http://wefirstbranding.com/155-revision-13',0,'revision','',0),(242,1,'2011-05-16 23:42:48','2011-05-16 23:42:48','<h2 class=\"page_subheader2\">2011</h2>\r\n<strong>SANGV</strong>\r\nPanel: \"Adding Zeros: Scale via Social Media and Mobile\"\r\nHollywood, Los Angeles\r\n\r\n<strong>Conscious Business Network</strong>\r\nTopic: \"Building a Conscious Business Brand\"\r\nChicago, May 2011\r\n\r\n<strong>Brown Shoe Management Retreat</strong>\r\nKeynote: \"Using Social Media to Build your Brand Community and Profits\"\r\nMartha\'s Vineyard, New York\r\n\r\n<strong>Patagonia HQ</strong>\r\nTopic: \"Building a New Brand and Consumer Partnership\"\r\nVentura, May 2011\r\n\r\n<strong><strong>Founder\'s Institute</strong></strong><strong></strong>\r\nTopic: \"How to Define your Brand for the Social Business Marketplace\"\r\nLos Angeles, May 2011\r\n\r\n<strong>UCLA Social Media Meetup</strong>\r\nTopic: \"Creating a Third Pillar of Social Change\"\r\nLos Angeles, May 2011\r\n\r\n<strong>\"Brands Gone Social\" Event</strong>\r\nPanel Moderator\r\nLos Angeles, May 2011\r\n\r\n<strong>USC Annenberg School of Communication and Journalism</strong>\r\nTopic: \"Ethics, Social Responsibility &amp; Social Media?\r\nLos Angeles, May 2011\r\n\r\n<strong>Gen Next Forum</strong>\r\nTopic: \"How social technology can scale social change.\"\r\nLos Angeles, April 2011\r\n\r\n<strong>SXSW</strong>\r\nBook Reading: \" How social media can remake capitalism and build a better world.\"\r\nAustin, Texas, April 2011\r\n\r\n<strong>Los Angeles Founder\'s Institute</strong>\r\nTopic: Brand Self-Definition in a shifting marketplace.\"\r\nLos Angeles, March 2011\r\n\r\n<strong>3rd Annual Gravity Summit</strong>\r\nOpening Keynote, Los Angeles, February, 2011,\r\nLos Angeles, March 2011\r\n\r\n<strong>Media Entertainment Technology Alliance Forum</strong>\r\nPanel: “Is Social media making the world more unstable?”\r\nLos Angeles, February 2011\r\n<h2 class=\"page_subheader2\">Selected 2010 Engagements</h2>\r\n<strong>Cool Gravity Summit, UCLA</strong>\r\nKeynote: ‘How brands and consumers use social media to build profit and a better world.’ San Diego, 2010\r\n\r\n<strong>Think Social, The Paley Center for Media</strong>\r\nTopic: ‘Social and Mobile Technologies For Positive Change.’ Los Angeles, October 2010\r\n\r\n<strong>Images and Voices of Hope World Summit</strong>\r\nKeynote: ‘Media as an Agent of Social Change.’ New York, September 2010\r\n\r\n<strong>National Collegiate Scouting Association Annual Conference</strong>\r\nKeynote: ‘How to Use Social Media to Build Brand Communities.’ Chicago, July 2010\r\n\r\n<strong>Cannes International Advertising Festival</strong>\r\nKeynote: ‘New Media: Make or break lessons in today\'s most powerful instrument of change.’ France, June 2010\r\n\r\n<strong>Public Forum on Cultural Diplomacy</strong>\r\nTopic: ‘How Cultural Diplomacy Can Bridge the U. S. &amp; the Middle East.’ Los Angeles, May 2010\r\n\r\n<strong>#140 Conference Meet-up</strong>\r\nTopic: \'Timeless Truths for the Real-Time Web.\' Los Angeles, May 2010\r\n\r\n<strong>YPO/EO/NFLPA Conference</strong>\r\nKeynote: \'Building Profitable Brand Communities through Social Media.\' Chicago, May 2010\r\n\r\n<strong>Gucci Group Global Conference</strong>\r\nKeynote: \'Embracing Uncertainty.\' Miami, April 2010\r\n\r\n<strong>ConnectNow Conference</strong>\r\nTopic: \'How Non-Profits Think and Grow Like For-Profits.\' Sydney, April 2010\r\n\r\n<strong>Founder\'s Institute</strong>\r\nKeynote: \'Naming and Branding.\' Los Angeles, March 2010\r\n\r\n<strong>University of Oregon New Media Summit</strong>\r\nTopic: \'You and the Future of Advertising.\' Oregon, February 2010\r\n\r\n<strong>Media Entertainment Technology Alliance (METal International)</strong>\r\nKeynote: \'Building a Brand Through Social Media.’ Los Angeles, January 2010','Engagements ','','inherit','open','open','','155-revision-14','','','2011-05-16 23:42:48','2011-05-16 23:42:48','',155,'http://wefirstbranding.com/155-revision-14',0,'revision','',0),(243,1,'2011-05-16 23:47:35','2011-05-16 23:47:35','<h2 class=\"page_subheader2\">2011</h2>\r\n\r\n<strong>MUJI Social Summit</strong>\r\nPanel: \"The Art of the Socially Responsible Brand\"\r\nNew York, June 2011\r\n\r\n<strong>TEDxSF</strong>\r\nTopic: \"ALIVE! Maximum Living as a Human\"\r\nSan Francisco, June 2011\r\n\r\n<strong>Social Media Marketing Machines</strong>\r\nTopic: How to put Social Media to Work for your Brand \r\nSan Diego, June 2011\r\n\r\n<strong>SANGV</strong>\r\nPanel: \"Adding Zeros: Scale via Social Media and Mobile\"\r\nHollywood, Los Angeles\r\n\r\n<strong>Conscious Business Network</strong>\r\nTopic: \"Building a Conscious Business Brand\"\r\nChicago, May 2011\r\n\r\n<strong>Brown Shoe Management Retreat</strong>\r\nKeynote: \"Using Social Media to Build your Brand Community and Profits\"\r\nMartha\'s Vineyard, New York\r\n\r\n<strong>Patagonia HQ</strong>\r\nTopic: \"Building a New Brand and Consumer Partnership\"\r\nVentura, May 2011\r\n\r\n<strong><strong>Founder\'s Institute</strong></strong><strong> </strong>\r\nTopic: \"How to Define your Brand for the Social Business Marketplace\"\r\nLos Angeles, May 2011\r\n\r\n<strong>UCLA Social Media Meetup</strong>\r\nTopic: \"Creating a Third Pillar of Social Change\"\r\nLos Angeles, May 2011\r\n\r\n<strong>\"Brands Gone Social\" Event</strong>\r\nPanel Moderator\r\nLos Angeles, May 2011\r\n\r\n<strong>USC Annenberg School of Communication and Journalism</strong>\r\nTopic: \"Ethics, Social Responsibility &amp; Social Media?\r\nLos Angeles, May 2011\r\n\r\n<strong>Gen Next Forum</strong>\r\nTopic: \"How social technology can scale social change.\"\r\nLos Angeles, April 2011\r\n\r\n<strong>SXSW</strong>\r\nBook Reading: \" How social media can remake capitalism and build a better world.\"\r\nAustin, Texas, April 2011\r\n\r\n<strong>Los Angeles Founder\'s Institute</strong>\r\nTopic: Brand Self-Definition in a shifting marketplace.\"\r\nLos Angeles, March 2011\r\n\r\n<strong>3rd Annual Gravity Summit</strong>\r\nOpening Keynote, Los Angeles, February, 2011,\r\nLos Angeles, March 2011\r\n\r\n<strong>Media Entertainment Technology Alliance Forum</strong>\r\nPanel: “Is Social media making the world more unstable?”\r\nLos Angeles, February 2011\r\n<h2 class=\"page_subheader2\">Selected 2010 Engagements</h2>\r\n<strong>Cool Gravity Summit, UCLA</strong>\r\nKeynote: ‘How brands and consumers use social media to build profit and a better world.’ San Diego, 2010\r\n\r\n<strong>Think Social, The Paley Center for Media</strong>\r\nTopic: ‘Social and Mobile Technologies For Positive Change.’ Los Angeles, October 2010\r\n\r\n<strong>Images and Voices of Hope World Summit</strong>\r\nKeynote: ‘Media as an Agent of Social Change.’ New York, September 2010\r\n\r\n<strong>National Collegiate Scouting Association Annual Conference</strong>\r\nKeynote: ‘How to Use Social Media to Build Brand Communities.’ Chicago, July 2010\r\n\r\n<strong>Cannes International Advertising Festival</strong>\r\nKeynote: ‘New Media: Make or break lessons in today\'s most powerful instrument of change.’ France, June 2010\r\n\r\n<strong>Public Forum on Cultural Diplomacy</strong>\r\nTopic: ‘How Cultural Diplomacy Can Bridge the U. S. &amp; the Middle East.’ Los Angeles, May 2010\r\n\r\n<strong>#140 Conference Meet-up</strong>\r\nTopic: \'Timeless Truths for the Real-Time Web.\' Los Angeles, May 2010\r\n\r\n<strong>YPO/EO/NFLPA Conference</strong>\r\nKeynote: \'Building Profitable Brand Communities through Social Media.\' Chicago, May 2010\r\n\r\n<strong>Gucci Group Global Conference</strong>\r\nKeynote: \'Embracing Uncertainty.\' Miami, April 2010\r\n\r\n<strong>ConnectNow Conference</strong>\r\nTopic: \'How Non-Profits Think and Grow Like For-Profits.\' Sydney, April 2010\r\n\r\n<strong>Founder\'s Institute</strong>\r\nKeynote: \'Naming and Branding.\' Los Angeles, March 2010\r\n\r\n<strong>University of Oregon New Media Summit</strong>\r\nTopic: \'You and the Future of Advertising.\' Oregon, February 2010\r\n\r\n<strong>Media Entertainment Technology Alliance (METal International)</strong>\r\nKeynote: \'Building a Brand Through Social Media.’ Los Angeles, January 2010','Engagements ','','inherit','open','open','','155-revision-15','','','2011-05-16 23:47:35','2011-05-16 23:47:35','',155,'http://wefirstbranding.com/155-revision-15',0,'revision','',0),(245,1,'2011-05-20 19:52:33','2011-05-20 19:52:33','','Resources Page','','publish','open','open','','resources-page','','','2011-05-20 19:52:33','2011-05-20 19:52:33','',0,'http://wefirstbranding.com',0,'page','',0),(246,1,'2011-05-20 19:52:14','2011-05-20 19:52:14','','Auto Draft','','inherit','open','open','','245-revision','','','2011-05-20 19:52:14','2011-05-20 19:52:14','',245,'http://wefirstbranding.com/245-revision',0,'revision','',0),(263,1,'2011-07-09 11:33:31','2011-07-09 11:33:31','<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />Can big business be socially responsible? Brand consulting expert Mainwaring certainly thinks so. He believes new technologies aren\'t merely making life easier, they\'re making us better. In allowing us to connect with each other across geographic, cultural, and language barriers, the Internet and social media might very well be increasing our capacity for empathy. His \"We First\" ethos proposes cooperation between governments, philanthropies, and capitalist corporations to achieve meaningful social transformation. Social media—viral, boarderless—is the perfect vehicle to promote \"contributory consumerism,\" and Mainwaring has fascinating suggestions for technological innovation and systemic change. He proposes a \"Global Brand Initiative\": an association of corporate brands and their advertising partners and competitors that willingly work together (Coke with Pepsi, Greenpeace with WWF, the U.S. with China) to advance corporate social responsibility and charitable donations. Tall orders, all—but the author\'s enthusiasm and evidence make an excellent (and counter-intuitive) case for big business\'s ability to make major strides in creating a more equitable world.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Publisher’s Weekly</span></strong>\r\n\r\n<img src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />A prolific blogger and social media consultant uses  his online expertise to provide a framework for how businesses,  consumers and social media can combine to make a better world. Mainwaring is adamant that business as usual cannot  be sustained in this era of corporate greed and a warming planet. The  author\'s vision for a “We First” society, named after the  social media consultancy company he founded, would have businesses take  greater steps toward sustainability and social responsibility. In an  age of growing interconnectivity, consumers, he writes, are vocal about  wanting their purchases to promote social good.  Corporations, whether altruistically or otherwise, have caught on and  geared their brands to promote these values in order to maintain their  consumer base. As a result, the private sector has begun to shift away  from self-focused policies to those that include  volunteerism, donations and sustainable manufacturing, building  community and profits. But when contrasting the $20 billion in corporate  donations to the trillions made in profits, plainly a great deal more  can and needs to be done. The author offers clearly  written and well-informed solutions, and end-of-chapter synopses and an  appended reference guide flesh out his vision. A must-read for those who want to understand and  engage the power and potential of social media to promote a healthier,  more equitable world.<img src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Kirkus Book Reviews</strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />Capitalism as it exists, is not sustainable nor is it engendering the support and action needed for widespread global renewal. As new media transforms the business landscape and redistributes influence within markets, consumers are now in a position to dictate the actions of businesses based not only on buying power, but also what they say and don\'t say in online social communities - individually and collectively. Simon Mainwaring’s We First empowers socially conscious consumers to channel their online activity sparking massive social change while also awakening business leaders to earn critical relevance through positive, meaningful transformation. Mainwaring is an inspiring leader in his field that truly understands the dynamics in play in the new world of business, online consumer behavior, and how they can collaborate to rethink and rework paths to true global renewal.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Brian Solis, Author of Engage</span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />Few understand the power of brands and consumers better than Simon Mainwaring. In \"We First,\" he presents a truly compelling vision of how to transform that power to the benefit of society and the good of capitalism.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Jeff Jarvis, Author, “What Would Google Do?</span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />Simon Mainwaring has a deep and powerful understanding of social media and presents great opportunities to use it for real change. In <em>We First</em>, his approach inspires and empowers both brands and consumers alike with innovative solutions to some of the biggest challenges facing our world.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Scott Harrison, Founder of charity: water</span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />Many will buy <em>We First</em> as a business book for a radical new perspective on marketing in the digital age.  But many will find in it even in more important as a social philosophy for a crowded world spinning ever faster, where traditional push marketing is simply not sustainable.  Simon Mainwaring is the new master of the \'three wins\' - for your company, for you customers and for the planet.  He shows us clearly that companies that <em>mean</em> more actually <em>make</em> more, turning customers into their most important evangelists.  Today, values count as much as value, and Simon shows us how to find, foster and share the best of both.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Steve Hayden, Vice Chairman, Ogilvy &amp; Mather Worldwide</span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />Brand promises must be backed up by credible action or they are rendered meaningless in today\'s social-media dialog. Today\'s consumer has the power to hold brands accountable. Simon Mainwaring\'s <em>We First</em> is the ultimate how-to guide for 21st century brand-building.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Robert Tercek, Founder, General Creativity and former President of Digital Media OWN (Oprah Winfrey Network) </span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />Nearly a century ago, Henry Ford said, \"A business that makes nothing but money is a poor business.\" And now Simon Mainwaring explores that idea in depth, asserting that not only should capitalism and social change coexist, but giving examples of how they can.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Scott Monty, Global Digital &amp; Multimedia Communications Manager, Ford Motor Company</span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" /><em>We First</em> explains how capitalism must transform from being an engine just for profit into one that\'s driven by purpose. A veteran brand marketer, Simon Mainwaring shows how to use social technologies to create and deepen business relationships, which in turn drive profits. Put meaning back into your business by buying this book. Actually, buy two and give one away to someone who is also yearning to take their business to the next level.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Charlene Li, Author of \"Open Leadership\" and Founder of Altimeter Group</span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />With his mastery of the branding process and his commitment to corporate responsibility, Simon Mainwaring is the perfect author to chart the path for capitalism’s enlightened self-preservation.\r\n\r\nCapitalism and ethical behavior are compatible, but the relationship must become more symbiotic if capitalism is to survive in a world in which consumers are increasingly assertive about their own rights and the greater good.  Social networking makes possible an unprecedented level of dialogue between producers and consumers, and producers ignore this conversation at their peril. For their part, consumers will use their buying power as enhanced by these networks to advance personal and societal agendas.\r\n\r\nMainwaring’s book explains the practical aspects of how all this works. As such, We First is a critical resource for corporate leaders and will inspire consumers, individually and collectively, to recognize their inherent strength.  A renewed capitalism will be able to not only survive in the 21st century, but also become a stronger, more responsible force for social change. Led by consumers empowered by new media, as envisioned by Mainwaring, corporate responsibility will become far more pervasive. We First is an invaluable blueprint for building this new societal structure we so urgently need.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Philip Seib\r\nProfessor of Journalism and Public Diplomacy\r\nProfessor of International Relations\r\nDirector, Center on Public Diplomacy, Annenberg School\r\nUniversity of Southern California</span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />When customers and companies truly understand the vision in We First, when they realize we have the power to make capitalism work in our favor, when they embrace just how powerful the social media tools are that we already have in our hands, they\'ll unleash an almost unlimited capacity to massively change our world. We First is more than a must read - it\'s a must do. Buy it, act it, and most importantly – LIVE IT!<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Gary Vaynerchuk, Author, ‘Crush It!’</span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />In the most important business book since Freakonomics, Simon Mainwaring’s transformational opus illustrates that doing good and doing well go hand-in-hand for 21st century corporations. A groundbreaking approach to marketing, We First teaches brands how to tap into a world of 600 million friends and billions of daily personal news feeds by making an impact one person at a time.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Jay Samit, CEO SocialVibe &amp; former EVP Sony Corporation of America</span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />To avoid collapse of the natural resources that support the business activities that human beings are so feverishly pursuing, we must move from the Industrial Age to the Sustainability Age. But how will that happen? <em>We First</em> explains how it is <em>already</em> happening in the new alignment between brands and customers that promises a roadmap to living within the natural means of our Planet Earth.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Rick Ridgeway, VP Environmental Initiatives, Patagonia, Inc.</span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" /><em>We First</em> lays out a movement that looks to transform corporate America, providing plenty of food for thought for the business leaders of today and tomorrow.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Tony Hsieh, New York Times bestselling author of \"Delivering Happiness\" and CEO of Zappos.com, Inc.</span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />Today like never before the future of companies and brands are in the throes of change. This change is driven by a combination of human experience and learning combined with new technologies and capabilities that are changing the very mindsets of people and deeply impacting their expectations.\r\n\r\nIn the work that I do for some of the largest firms around the world the key questions that CEO’s, marketers, government authorities and communities ask are the following?\r\n<ul>\r\n	<li class=\"dot\">What is the purpose of a brand and a firm?</li>\r\n	<li class=\"dot\">Who is behind this firm, brand and effort?</li>\r\n	<li class=\"dot\">Are companies responsive to people and are they transparent?</li>\r\n	<li class=\"dot\">Which companies and brands can I trust?</li>\r\n	<li class=\"dot\">What do other people, employees, customers and community say about the brands and companies I am dealing with or would like to deal with?</li>\r\n	<li class=\"dot\">Is there meaning for a brand and company besides profit maximization?</li>\r\n</ul>\r\nMarketers, companies and people are realizing that increasingly how one acts is very important. Is one being authentic? Is there a respect and awareness of a greater community? Can we trust you?\r\n\r\nToday because of Social Media everyone quickly gets to see the people, the values and the drivers behind a company. Marketers and managers and all folks in leadership positions now need to change and adapt to a new world.\r\n\r\nSimon Mainwaring has been at the forefront of these changes both as a practitioner, thinker, early adopter and innovator of how markets and marketing can combine both art and science, profit and greater good as well as commerce and community.\r\n\r\nFor many of us we look to Simon Mainwaring as he works in this blurring world to guide us.\r\n\r\nI am very excited about the prospect of a book that will not only allow us to tap the nearly two decades of wisdom and experience that Simon brings to these topics of the future of commerce and brands and community but also practical tips on making things actually happen.\r\n\r\nThere are a lot of wise folks and lots of wet under the ears early adopters. Then there is Simon who straddles these worlds and finds ways to connect them. We First is as prescient as it is visionary – a must read for marketers and consumers intent on creating a prosperous future for all.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Rishad Tobaccowala, Chief Strategy and Innovation Officer for VivaKi</span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />Simon Mainwaring’s insights and recommendations about the power of brands and consumers demonstrate how businesses can enhance the triple bottom line - doing good while making a profit and saving our world.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Beth Kanter, Co-founder Zoetica and author of The Networked Non-Profit</span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" /><em>We First</em> is more than a call to action, it\'s a new imperative. Simon Mainwaring makes a very compelling case for how the combined power of consumers and brands will influence business and bring about a new era of social transformation. <em>We First</em> will show you a path to creating a better world. Buy it today.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Valeria Maltoni, author of <em>Conversation Agent</em></span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" /><em>We First</em> elegantly demonstrates the power of turning me into we by aligning brands and consumers as social collaborators<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Peter Guber, Chairman &amp; CEO Mandalay Entertainment</span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />By demonstrating how brands benefit from cause integration, <em>We First</em> lays\r\nout a vital and actionable blueprint for how we can scale social change to\r\nmeet global challenges. By tapping into these powerful private sector forces, Mainwaring shows us how we transform capitalism to create a world we all want to live in.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Ryan Scott, CEO of Causecast </span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />The evolution of capitalism is putting <em>We First</em>. Mainwaring not only gets this, but helps us understand how to make it happen.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Jay Coen Gilbert, Co-founder B Corporations</span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />This is exactly the book that the world needs right now.  It’s our GPS for reaching the destination we must achieve: an intersection of business and consumerism that drives not just big profits but also greater good.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Katya Andresen, COO Network for Good and author, Robin Hood Marketing</span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />Mainwaring offers an inspiring new vision for today\'s broken capitalist model, one that embraces human capital as much as economic. We First does away with the typical fluff-slinging of manifestos and instead offers a practical guide to how brands can do well by doing good, a guide as rooted in socio-cultural insight as it is in a keen understanding of emerging media and technologies – from social networking platforms to location-based mobile applications. Mainwaring shows, with the rigor of an innovation researcher and the passion of a postmodern philanthropist, that capitalism needs not a revolution but an evolution.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Maria Popova, Editor of Brain Pickings</span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" /><em>We First</em> shines an impactful spotlight on the vital importance of weaving socially mindful practices into the DNA of the “for profit “ sector. In today’s interconnected world, the time is <strong>now</strong> for marketers and consumers to assess their role in creating the greater good.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Blair Cobb, Director, AOL Cause Marketing</span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />It is no secret that our society is being transformed - rapidly, and constantly. Still, most people don\'t fully understand exactly what is changing or what specific steps must be taken to survive, let alone thrive, in this new age. Simon Mainwaring understands. He knows that every organization needs to dramatically shift how it operates and communicates.  He knows that individuals want to have a meaningful, measurable impact on the world.  He recognizes that the platforms and channels that have developed over the past few years provide a powerful foundation from which a complete re-imagination of business and philanthropy. Simon Mainwaring has counseled clients throughout his distinguished career on how brands and consumers can work together, fueled by social media, to build a better world. Now, in his extraordinary new book, he offers his insights and guidance to everyone else.  Ignore this book at your own peril.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Brian Reich, SVP and Global Editor, Edelman Digital</span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />Simon Mainwaring puts forth inspiring and provocative ideas on how to transform capitalism into an engine of prosperity. He shows how global brands can become a critical catalyst for creating sustainable capitalism and positive social change.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Dave Hudson, CEO NM Incite, Nielsen &amp; McKinsey</span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />Mainwaring has written a comprehensive and engaging account of how we can use social media as a jumping off point to effect positive change not only in the world of business but in our communities and globally as well. <em>We First</em> is a must-read for anyone interested in the field of online marketing, consumerism or the simple desire of making the world a better place.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Liz Heller, CEO Buzztone</span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />Simon Mainwaring’s <em>We First</em> redefines how consumer choice is shifting to more complex dimensions…the calculus of how a brand fits the consumer’s rational, emotional, and even spiritual/ethical needs. Simon insightfully posits how these concerns go beyond individual well being, and take on socio-political dimensions. <em>We First</em> recalibrates that equation by asking what is the holistic role a brand plays in one’s life? How do the spending choices a consumer makes enhance their world and, the planet in general. <em>We First</em> shines a light on how greater numbers of consumers are willing to associate or to disassociate with products and services based on a broader set of understandings – namely, the ethical dimensions of a brand and their implications for our collective future.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Tim Sexton, CEO of Sexton Co.</span></strong>','Reviews','','inherit','open','open','','32-revision-31','','','2011-07-09 11:33:31','2011-07-09 11:33:31','',32,'http://wefirstbranding.com/32-revision-31',0,'revision','',0),(248,1,'2011-05-09 22:52:36','2011-05-09 22:52:36','<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />Can big business be socially responsible? Brand consulting expert Mainwaring certainly thinks so. He believes new technologies aren\'t merely making life easier, they\'re making us better. In allowing us to connect with each other across geographic, cultural, and language barriers, the Internet and social media might very well be increasing our capacity for empathy. His \"We First\" ethos proposes cooperation between governments, philanthropies, and capitalist corporations to achieve meaningful social transformation. Social media—viral, boarderless—is the perfect vehicle to promote \"contributory consumerism,\" and Mainwaring has fascinating suggestions for technological innovation and systemic change. He proposes a \"Global Brand Initiative\": an association of corporate brands and their advertising partners and competitors that willingly work together (Coke with Pepsi, Greenpeace with WWF, the U.S. with China) to advance corporate social responsibility and charitable donations. Tall orders, all—but the author\'s enthusiasm and evidence make an excellent (and counter-intuitive) case for big business\'s ability to make major strides in creating a more equitable world.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Publisher’s Weekly</span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />In the most important business book since Freakonomics, Simon Mainwaring’s transformational opus illustrates that doing good and doing well go hand-in-hand for 21st century corporations. A groundbreaking approach to marketing, We First teaches brands how to tap into a world of 600 million friends and billions of daily personal news feeds by making an impact one person at a time.<img src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" /></span>\r\n<strong><span class=\"red\">Jay Samit, CEO SocialVibe/Former EVP Sony Corporation of America</span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />Capitalism as it exists, is not sustainable nor is it engendering the support and action needed for widespread global renewal. As new media transforms the business landscape and redistributes influence within markets, consumers are now in a position to dictate the actions of businesses based not only on buying power, but also what they say and don\'t say in online social communities - individually and collectively. Simon Mainwaring’s We First empowers socially conscious consumers to channel their online activity sparking massive social change while also awakening business leaders to earn critical relevance through positive, meaningful transformation. Mainwaring is an inspiring leader in his field that truly understands the dynamics in play in the new world of business, online consumer behavior, and how they can collaborate to rethink and rework paths to true global renewal.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Brian Solis, Author of Engage</span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />Few understand the power of brands and consumers better than Simon Mainwaring. In \"We First,\" he presents a truly compelling vision of how to transform that power to the benefit of society and the good of capitalism.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Jeff Jarvis, Author, “What Would Google Do?</span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />Simon Mainwaring has a deep and powerful understanding of social media and presents great opportunities to use it for real change. In <em>We First</em>, his approach inspires and empowers both brands and consumers alike with innovative solutions to some of the biggest challenges facing our world.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Scott Harrison, Founder of charity: water</span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />Many will buy <em>We First</em> as a business book for a radical new perspective on marketing in the digital age.  But many will find in it even in more important as a social philosophy for a crowded world spinning ever faster, where traditional push marketing is simply not sustainable.  Simon Mainwaring is the new master of the \'three wins\' - for your company, for you customers and for the planet.  He shows us clearly that companies that <em>mean</em> more actually <em>make</em> more, turning customers into their most important evangelists.  Today, values count as much as value, and Simon shows us how to find, foster and share the best of both.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Steve Hayden, Vice Chairman, Ogilvy &amp; Mather Worldwide</span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />Brand promises must be backed up by credible action or they are rendered meaningless in today\'s social-media dialog. Today\'s consumer has the power to hold brands accountable. Simon Mainwaring\'s <em>We First</em> is the ultimate how-to guide for 21st century brand-building.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Robert Tercek, Founder, General Creativity and former President of Digital Media OWN (Oprah Winfrey Network) </span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />Nearly a century ago, Henry Ford said, \"A business that makes nothing but money is a poor business.\" And now Simon Mainwaring explores that idea in depth, asserting that not only should capitalism and social change coexist, but giving examples of how they can.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Scott Monty, Global Digital &amp; Multimedia Communications Manager, Ford Motor Company</span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" /><em>We First</em> explains how capitalism must transform from being an engine just for profit into one that\'s driven by purpose. A veteran brand marketer, Simon Mainwaring shows how to use social technologies to create and deepen business relationships, which in turn drive profits. Put meaning back into your business by buying this book. Actually, buy two and give one away to someone who is also yearning to take their business to the next level.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Charlene Li, Author of \"Open Leadership\" and Founder of Altimeter Group</span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />With his mastery of the branding process and his commitment to corporate responsibility, Simon Mainwaring is the perfect author to chart the path for capitalism’s enlightened self-preservation.\r\n\r\nCapitalism and ethical behavior are compatible, but the relationship must become more symbiotic if capitalism is to survive in a world in which consumers are increasingly assertive about their own rights and the greater good.  Social networking makes possible an unprecedented level of dialogue between producers and consumers, and producers ignore this conversation at their peril. For their part, consumers will use their buying power as enhanced by these networks to advance personal and societal agendas.\r\n\r\nMainwaring’s book explains the practical aspects of how all this works. As such, We First is a critical resource for corporate leaders and will inspire consumers, individually and collectively, to recognize their inherent strength.  A renewed capitalism will be able to not only survive in the 21st century, but also become a stronger, more responsible force for social change. Led by consumers empowered by new media, as envisioned by Mainwaring, corporate responsibility will become far more pervasive. We First is an invaluable blueprint for building this new societal structure we so urgently need.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Philip Seib\r\nProfessor of Journalism and Public Diplomacy\r\nProfessor of International Relations\r\nDirector, Center on Public Diplomacy, Annenberg School\r\nUniversity of Southern California</span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />When customers and companies truly understand the vision in We First, when they realize we have the power to make capitalism work in our favor, when they embrace just how powerful the social media tools are that we already have in our hands, they\'ll unleash an almost unlimited capacity to massively change our world. We First is more than a must read - it\'s a must do. Buy it, act it, and most importantly – LIVE IT!<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Gary Vaynerchuk, Author, ‘Crush It!’</span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />In the most important business book since Freakonomics, Simon Mainwaring’s transformational opus illustrates that doing good and doing well go hand-in-hand for 21st century corporations. A groundbreaking approach to marketing, We First teaches brands how to tap into a world of 600 million friends and billions of daily personal news feeds by making an impact one person at a time.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Jay Samit, CEO SocialVibe &amp; former EVP Sony Corporation of America</span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />To avoid collapse of the natural resources that support the business activities that human beings are so feverishly pursuing, we must move from the Industrial Age to the Sustainability Age. But how will that happen? <em>We First</em> explains how it is <em>already</em> happening in the new alignment between brands and customers that promises a roadmap to living within the natural means of our Planet Earth.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Rick Ridgeway, VP Environmental Initiatives, Patagonia, Inc.</span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" /><em>We First</em> lays out a movement that looks to transform corporate America, providing plenty of food for thought for the business leaders of today and tomorrow.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Tony Hsieh, New York Times bestselling author of \"Delivering Happiness\" and CEO of Zappos.com, Inc.</span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />Today like never before the future of companies and brands are in the throes of change. This change is driven by a combination of human experience and learning combined with new technologies and capabilities that are changing the very mindsets of people and deeply impacting their expectations.\r\n\r\nIn the work that I do for some of the largest firms around the world the key questions that CEO’s, marketers, government authorities and communities ask are the following?\r\n<ul>\r\n	<li class=\"dot\">What is the purpose of a brand and a firm?</li>\r\n	<li class=\"dot\">Who is behind this firm, brand and effort?</li>\r\n	<li class=\"dot\">Are companies responsive to people and are they transparent?</li>\r\n	<li class=\"dot\">Which companies and brands can I trust?</li>\r\n	<li class=\"dot\">What do other people, employees, customers and community say about the brands and companies I am dealing with or would like to deal with?</li>\r\n	<li class=\"dot\">Is there meaning for a brand and company besides profit maximization?</li>\r\n</ul>\r\nMarketers, companies and people are realizing that increasingly how one acts is very important. Is one being authentic? Is there a respect and awareness of a greater community? Can we trust you?\r\n\r\nToday because of Social Media everyone quickly gets to see the people, the values and the drivers behind a company. Marketers and managers and all folks in leadership positions now need to change and adapt to a new world.\r\n\r\nSimon Mainwaring has been at the forefront of these changes both as a practitioner, thinker, early adopter and innovator of how markets and marketing can combine both art and science, profit and greater good as well as commerce and community.\r\n\r\nFor many of us we look to Simon Mainwaring as he works in this blurring world to guide us.\r\n\r\nI am very excited about the prospect of a book that will not only allow us to tap the nearly two decades of wisdom and experience that Simon brings to these topics of the future of commerce and brands and community but also practical tips on making things actually happen.\r\n\r\nThere are a lot of wise folks and lots of wet under the ears early adopters. Then there is Simon who straddles these worlds and finds ways to connect them. We First is as prescient as it is visionary – a must read for marketers and consumers intent on creating a prosperous future for all.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Rishad Tobaccowala, Chief Strategy and Innovation Officer for VivaKi</span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />Simon Mainwaring’s insights and recommendations about the power of brands and consumers demonstrate how businesses can enhance the triple bottom line - doing good while making a profit and saving our world.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Beth Kanter, Co-founder Zoetica and author of The Networked Non-Profit</span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" /><em>We First</em> is more than a call to action, it\'s a new imperative. Simon Mainwaring makes a very compelling case for how the combined power of consumers and brands will influence business and bring about a new era of social transformation. <em>We First</em> will show you a path to creating a better world. Buy it today.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Valeria Maltoni, author of <em>Conversation Agent</em></span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" /><em>We First</em> elegantly demonstrates the power of turning me into we by aligning brands and consumers as social collaborators<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Peter Guber, Chairman &amp; CEO Mandalay Entertainment</span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />By demonstrating how brands benefit from cause integration, <em>We First</em> lays\r\nout a vital and actionable blueprint for how we can scale social change to\r\nmeet global challenges. By tapping into these powerful private sector forces, Mainwaring shows us how we transform capitalism to create a world we all want to live in.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Ryan Scott, CEO of Causecast </span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />The evolution of capitalism is putting <em>We First</em>. Mainwaring not only gets this, but helps us understand how to make it happen.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Jay Coen Gilbert, Co-founder B Corporations</span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />This is exactly the book that the world needs right now.  It’s our GPS for reaching the destination we must achieve: an intersection of business and consumerism that drives not just big profits but also greater good.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Katya Andresen, COO Network for Good and author, Robin Hood Marketing</span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />Mainwaring offers an inspiring new vision for today\'s broken capitalist model, one that embraces human capital as much as economic. We First does away with the typical fluff-slinging of manifestos and instead offers a practical guide to how brands can do well by doing good, a guide as rooted in socio-cultural insight as it is in a keen understanding of emerging media and technologies – from social networking platforms to location-based mobile applications. Mainwaring shows, with the rigor of an innovation researcher and the passion of a postmodern philanthropist, that capitalism needs not a revolution but an evolution.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Maria Popova, Editor of Brain Pickings</span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" /><em>We First</em> shines an impactful spotlight on the vital importance of weaving socially mindful practices into the DNA of the “for profit “ sector. In today’s interconnected world, the time is <strong>now</strong> for marketers and consumers to assess their role in creating the greater good.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Blair Cobb, Director, AOL Cause Marketing</span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />It is no secret that our society is being transformed - rapidly, and constantly. Still, most people don\'t fully understand exactly what is changing or what specific steps must be taken to survive, let alone thrive, in this new age. Simon Mainwaring understands. He knows that every organization needs to dramatically shift how it operates and communicates.  He knows that individuals want to have a meaningful, measurable impact on the world.  He recognizes that the platforms and channels that have developed over the past few years provide a powerful foundation from which a complete re-imagination of business and philanthropy. Simon Mainwaring has counseled clients throughout his distinguished career on how brands and consumers can work together, fueled by social media, to build a better world. Now, in his extraordinary new book, he offers his insights and guidance to everyone else.  Ignore this book at your own peril.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Brian Reich, SVP and Global Editor, Edelman Digital</span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />Simon Mainwaring puts forth inspiring and provocative ideas on how to transform capitalism into an engine of prosperity. He shows how global brands can become a critical catalyst for creating sustainable capitalism and positive social change.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Dave Hudson, CEO NM Incite, Nielsen &amp; McKinsey</span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />Mainwaring has written a comprehensive and engaging account of how we can use social media as a jumping off point to effect positive change not only in the world of business but in our communities and globally as well. <em>We First</em> is a must-read for anyone interested in the field of online marketing, consumerism or the simple desire of making the world a better place.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Liz Heller, CEO Buzztone</span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />Simon Mainwaring’s <em>We First</em> redefines how consumer choice is shifting to more complex dimensions…the calculus of how a brand fits the consumer’s rational, emotional, and even spiritual/ethical needs. Simon insightfully posits how these concerns go beyond individual well being, and take on socio-political dimensions. <em>We First</em> recalibrates that equation by asking what is the holistic role a brand plays in one’s life? How do the spending choices a consumer makes enhance their world and, the planet in general. <em>We First</em> shines a light on how greater numbers of consumers are willing to associate or to disassociate with products and services based on a broader set of understandings – namely, the ethical dimensions of a brand and their implications for our collective future.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Tim Sexton, CEO of Sexton Co.</span></strong>','Reviews','','inherit','open','open','','32-revision-28','','','2011-05-09 22:52:36','2011-05-09 22:52:36','',32,'http://wefirstbranding.com/32-revision-28',0,'revision','',0),(250,1,'2011-04-07 23:38:09','2011-04-07 23:38:09','<div class=\"column_left\">\r\n\r\nWe First is a social branding consultancy that helps brands, non-profits and consumers use social media to build communities, profits and positive impact.\r\n<h2 class=\"page_subheader3\">The Process</h2>\r\nWe First services align a brand’s social purpose and communications to maximize their awareness, profits and positive impact. For measurable impact there must be a clear alignment between a brand’s definition, core values and purpose with their communications and social outreach. It’s this combination that creates brand messaging that is distinctive, memorable and effective in a social marketplace. There are six stages to this process.\r\n<h2 class=\"page_subheader3\">Stage 1: Brand Audit</h2>\r\nThe first stage is an audit of all existing assets, communications, and brand identity elements. We research competitors and the marketplace to provide a gap analysis and to identify new opportunities in a fluid marketplace. The audit covers offline, online and social communications in its assessment of the current perception and performance of the brand.\r\n<h2 class=\"page_subheader3\">Stage 2: Brand Strategy</h2>\r\nStage Two defines the purpose of the company in ways that will be benefit the brand internally with employees, externally in its marketing, and socially across its community. This alignment between a brand’s authentic narrative and its messaging is critical if a brand wants to engage a web-savvy consumer that demands transparency, authenticity and accountability. This also ensures there won’t be a disconnection in the consumer’s mind between what a brand stand for and its social outreach.\r\n<h2 class=\"page_subheader3\">Stage 3: Brand Identity</h2>\r\nStage Three formulates the Brand Identity to ensure that the appearance, experience and expressions of the brand are consistent and appealing to its target audiences and social community. It further ensures that the brand is positioned in such a way as to compel that audience or community to take action, whether it is buying a product, engaging in a conversation or supporting a cause.\r\n\r\n</div>\r\n<div class=\"column_right\">\r\n<h2 class=\"page_subheader3\">Stage 4: Brand Creative</h2>\r\nStage Four involves concepting different ways to build your brand’s social community in ways that build awareness, goodwill, loyalty and profit. The brand and its business objectives will dictate what media are most appropriate. The goal is to put your community to work for you to achieve shared goals, exponentially expand your marketing reach and impact.\r\n<h2 class=\"page_subheader3\">Stage 5: Brand Community</h2>\r\nStage Five is where we build your brand community through social engagement. This includes social media campaigns execution; mobile digital and gaming content rollout; In-house social media training, Search Engine Optimization (SEO); and co-ordination with PR campaigns.\r\n<h2 class=\"page_subheader3\">Stage 6: Brand Maintenance</h2>\r\nStage Six ensures your community keeps growing. We do this on a monthly basis, tracking shifts in brand awareness, consumers sentiment and your brand’s share of voice, integrating emerging technology that captures the imagination of your community and continuing to develop campaigns, content and promotions that promote community growth, engagement and loyalty.\r\n\r\n</div>','Consulting','','inherit','open','open','','151-revision-3','','','2011-04-07 23:38:09','2011-04-07 23:38:09','',151,'http://wefirstbranding.com/151-revision-3',0,'revision','',0),(249,1,'2011-05-21 00:44:35','2011-05-21 00:44:35','<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />Can big business be socially responsible? Brand consulting expert Mainwaring certainly thinks so. He believes new technologies aren\'t merely making life easier, they\'re making us better. In allowing us to connect with each other across geographic, cultural, and language barriers, the Internet and social media might very well be increasing our capacity for empathy. His \"We First\" ethos proposes cooperation between governments, philanthropies, and capitalist corporations to achieve meaningful social transformation. Social media—viral, boarderless—is the perfect vehicle to promote \"contributory consumerism,\" and Mainwaring has fascinating suggestions for technological innovation and systemic change. He proposes a \"Global Brand Initiative\": an association of corporate brands and their advertising partners and competitors that willingly work together (Coke with Pepsi, Greenpeace with WWF, the U.S. with China) to advance corporate social responsibility and charitable donations. Tall orders, all—but the author\'s enthusiasm and evidence make an excellent (and counter-intuitive) case for big business\'s ability to make major strides in creating a more equitable world.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Publisher’s Weekly</span></strong>\r\n\r\n<img src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />A prolific blogger and social media consultant uses  his online expertise to provide a framework for how businesses,  consumers and social media can combine to make a better world. Mainwaring is adamant that business as usual cannot  be sustained in this era of corporate greed and a warming planet. The  author\'s vision for a “We First” society, named after the  social media consultancy company he founded, would have businesses take  greater steps toward sustainability and social responsibility. In an  age of growing interconnectivity, consumers, he writes, are vocal about  wanting their purchases to promote social good.  Corporations, whether altruistically or otherwise, have caught on and  geared their brands to promote these values in order to maintain their  consumer base. As a result, the private sector has begun to shift away  from self-focused policies to those that include  volunteerism, donations and sustainable manufacturing, building  community and profits. But when contrasting the $20 billion in corporate  donations to the trillions made in profits, plainly a great deal more  can and needs to be done. The author offers clearly  written and well-informed solutions, and end-of-chapter synopses and an  appended reference guide flesh out his vision. A must-read for those who want to understand and  engage the power and potential of social media to promote a healthier,  more equitable world.<img src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong>Kirkus Book Reviews</strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />In the most important business book since Freakonomics, Simon Mainwaring’s transformational opus illustrates that doing good and doing well go hand-in-hand for 21st century corporations. A groundbreaking approach to marketing, We First teaches brands how to tap into a world of 600 million friends and billions of daily personal news feeds by making an impact one person at a time.<img src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Jay Samit, CEO SocialVibe/Former EVP Sony Corporation of America</span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />Capitalism as it exists, is not sustainable nor is it engendering the support and action needed for widespread global renewal. As new media transforms the business landscape and redistributes influence within markets, consumers are now in a position to dictate the actions of businesses based not only on buying power, but also what they say and don\'t say in online social communities - individually and collectively. Simon Mainwaring’s We First empowers socially conscious consumers to channel their online activity sparking massive social change while also awakening business leaders to earn critical relevance through positive, meaningful transformation. Mainwaring is an inspiring leader in his field that truly understands the dynamics in play in the new world of business, online consumer behavior, and how they can collaborate to rethink and rework paths to true global renewal.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Brian Solis, Author of Engage</span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />Few understand the power of brands and consumers better than Simon Mainwaring. In \"We First,\" he presents a truly compelling vision of how to transform that power to the benefit of society and the good of capitalism.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Jeff Jarvis, Author, “What Would Google Do?</span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />Simon Mainwaring has a deep and powerful understanding of social media and presents great opportunities to use it for real change. In <em>We First</em>, his approach inspires and empowers both brands and consumers alike with innovative solutions to some of the biggest challenges facing our world.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Scott Harrison, Founder of charity: water</span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />Many will buy <em>We First</em> as a business book for a radical new perspective on marketing in the digital age.  But many will find in it even in more important as a social philosophy for a crowded world spinning ever faster, where traditional push marketing is simply not sustainable.  Simon Mainwaring is the new master of the \'three wins\' - for your company, for you customers and for the planet.  He shows us clearly that companies that <em>mean</em> more actually <em>make</em> more, turning customers into their most important evangelists.  Today, values count as much as value, and Simon shows us how to find, foster and share the best of both.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Steve Hayden, Vice Chairman, Ogilvy &amp; Mather Worldwide</span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />Brand promises must be backed up by credible action or they are rendered meaningless in today\'s social-media dialog. Today\'s consumer has the power to hold brands accountable. Simon Mainwaring\'s <em>We First</em> is the ultimate how-to guide for 21st century brand-building.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Robert Tercek, Founder, General Creativity and former President of Digital Media OWN (Oprah Winfrey Network) </span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />Nearly a century ago, Henry Ford said, \"A business that makes nothing but money is a poor business.\" And now Simon Mainwaring explores that idea in depth, asserting that not only should capitalism and social change coexist, but giving examples of how they can.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Scott Monty, Global Digital &amp; Multimedia Communications Manager, Ford Motor Company</span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" /><em>We First</em> explains how capitalism must transform from being an engine just for profit into one that\'s driven by purpose. A veteran brand marketer, Simon Mainwaring shows how to use social technologies to create and deepen business relationships, which in turn drive profits. Put meaning back into your business by buying this book. Actually, buy two and give one away to someone who is also yearning to take their business to the next level.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Charlene Li, Author of \"Open Leadership\" and Founder of Altimeter Group</span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />With his mastery of the branding process and his commitment to corporate responsibility, Simon Mainwaring is the perfect author to chart the path for capitalism’s enlightened self-preservation.\r\n\r\nCapitalism and ethical behavior are compatible, but the relationship must become more symbiotic if capitalism is to survive in a world in which consumers are increasingly assertive about their own rights and the greater good.  Social networking makes possible an unprecedented level of dialogue between producers and consumers, and producers ignore this conversation at their peril. For their part, consumers will use their buying power as enhanced by these networks to advance personal and societal agendas.\r\n\r\nMainwaring’s book explains the practical aspects of how all this works. As such, We First is a critical resource for corporate leaders and will inspire consumers, individually and collectively, to recognize their inherent strength.  A renewed capitalism will be able to not only survive in the 21st century, but also become a stronger, more responsible force for social change. Led by consumers empowered by new media, as envisioned by Mainwaring, corporate responsibility will become far more pervasive. We First is an invaluable blueprint for building this new societal structure we so urgently need.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Philip Seib\r\nProfessor of Journalism and Public Diplomacy\r\nProfessor of International Relations\r\nDirector, Center on Public Diplomacy, Annenberg School\r\nUniversity of Southern California</span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />When customers and companies truly understand the vision in We First, when they realize we have the power to make capitalism work in our favor, when they embrace just how powerful the social media tools are that we already have in our hands, they\'ll unleash an almost unlimited capacity to massively change our world. We First is more than a must read - it\'s a must do. Buy it, act it, and most importantly – LIVE IT!<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Gary Vaynerchuk, Author, ‘Crush It!’</span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />In the most important business book since Freakonomics, Simon Mainwaring’s transformational opus illustrates that doing good and doing well go hand-in-hand for 21st century corporations. A groundbreaking approach to marketing, We First teaches brands how to tap into a world of 600 million friends and billions of daily personal news feeds by making an impact one person at a time.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Jay Samit, CEO SocialVibe &amp; former EVP Sony Corporation of America</span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />To avoid collapse of the natural resources that support the business activities that human beings are so feverishly pursuing, we must move from the Industrial Age to the Sustainability Age. But how will that happen? <em>We First</em> explains how it is <em>already</em> happening in the new alignment between brands and customers that promises a roadmap to living within the natural means of our Planet Earth.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Rick Ridgeway, VP Environmental Initiatives, Patagonia, Inc.</span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" /><em>We First</em> lays out a movement that looks to transform corporate America, providing plenty of food for thought for the business leaders of today and tomorrow.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Tony Hsieh, New York Times bestselling author of \"Delivering Happiness\" and CEO of Zappos.com, Inc.</span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />Today like never before the future of companies and brands are in the throes of change. This change is driven by a combination of human experience and learning combined with new technologies and capabilities that are changing the very mindsets of people and deeply impacting their expectations.\r\n\r\nIn the work that I do for some of the largest firms around the world the key questions that CEO’s, marketers, government authorities and communities ask are the following?\r\n<ul>\r\n	<li class=\"dot\">What is the purpose of a brand and a firm?</li>\r\n	<li class=\"dot\">Who is behind this firm, brand and effort?</li>\r\n	<li class=\"dot\">Are companies responsive to people and are they transparent?</li>\r\n	<li class=\"dot\">Which companies and brands can I trust?</li>\r\n	<li class=\"dot\">What do other people, employees, customers and community say about the brands and companies I am dealing with or would like to deal with?</li>\r\n	<li class=\"dot\">Is there meaning for a brand and company besides profit maximization?</li>\r\n</ul>\r\nMarketers, companies and people are realizing that increasingly how one acts is very important. Is one being authentic? Is there a respect and awareness of a greater community? Can we trust you?\r\n\r\nToday because of Social Media everyone quickly gets to see the people, the values and the drivers behind a company. Marketers and managers and all folks in leadership positions now need to change and adapt to a new world.\r\n\r\nSimon Mainwaring has been at the forefront of these changes both as a practitioner, thinker, early adopter and innovator of how markets and marketing can combine both art and science, profit and greater good as well as commerce and community.\r\n\r\nFor many of us we look to Simon Mainwaring as he works in this blurring world to guide us.\r\n\r\nI am very excited about the prospect of a book that will not only allow us to tap the nearly two decades of wisdom and experience that Simon brings to these topics of the future of commerce and brands and community but also practical tips on making things actually happen.\r\n\r\nThere are a lot of wise folks and lots of wet under the ears early adopters. Then there is Simon who straddles these worlds and finds ways to connect them. We First is as prescient as it is visionary – a must read for marketers and consumers intent on creating a prosperous future for all.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Rishad Tobaccowala, Chief Strategy and Innovation Officer for VivaKi</span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />Simon Mainwaring’s insights and recommendations about the power of brands and consumers demonstrate how businesses can enhance the triple bottom line - doing good while making a profit and saving our world.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Beth Kanter, Co-founder Zoetica and author of The Networked Non-Profit</span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" /><em>We First</em> is more than a call to action, it\'s a new imperative. Simon Mainwaring makes a very compelling case for how the combined power of consumers and brands will influence business and bring about a new era of social transformation. <em>We First</em> will show you a path to creating a better world. Buy it today.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Valeria Maltoni, author of <em>Conversation Agent</em></span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" /><em>We First</em> elegantly demonstrates the power of turning me into we by aligning brands and consumers as social collaborators<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Peter Guber, Chairman &amp; CEO Mandalay Entertainment</span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />By demonstrating how brands benefit from cause integration, <em>We First</em> lays\r\nout a vital and actionable blueprint for how we can scale social change to\r\nmeet global challenges. By tapping into these powerful private sector forces, Mainwaring shows us how we transform capitalism to create a world we all want to live in.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Ryan Scott, CEO of Causecast </span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />The evolution of capitalism is putting <em>We First</em>. Mainwaring not only gets this, but helps us understand how to make it happen.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Jay Coen Gilbert, Co-founder B Corporations</span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />This is exactly the book that the world needs right now.  It’s our GPS for reaching the destination we must achieve: an intersection of business and consumerism that drives not just big profits but also greater good.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Katya Andresen, COO Network for Good and author, Robin Hood Marketing</span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />Mainwaring offers an inspiring new vision for today\'s broken capitalist model, one that embraces human capital as much as economic. We First does away with the typical fluff-slinging of manifestos and instead offers a practical guide to how brands can do well by doing good, a guide as rooted in socio-cultural insight as it is in a keen understanding of emerging media and technologies – from social networking platforms to location-based mobile applications. Mainwaring shows, with the rigor of an innovation researcher and the passion of a postmodern philanthropist, that capitalism needs not a revolution but an evolution.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Maria Popova, Editor of Brain Pickings</span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" /><em>We First</em> shines an impactful spotlight on the vital importance of weaving socially mindful practices into the DNA of the “for profit “ sector. In today’s interconnected world, the time is <strong>now</strong> for marketers and consumers to assess their role in creating the greater good.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Blair Cobb, Director, AOL Cause Marketing</span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />It is no secret that our society is being transformed - rapidly, and constantly. Still, most people don\'t fully understand exactly what is changing or what specific steps must be taken to survive, let alone thrive, in this new age. Simon Mainwaring understands. He knows that every organization needs to dramatically shift how it operates and communicates.  He knows that individuals want to have a meaningful, measurable impact on the world.  He recognizes that the platforms and channels that have developed over the past few years provide a powerful foundation from which a complete re-imagination of business and philanthropy. Simon Mainwaring has counseled clients throughout his distinguished career on how brands and consumers can work together, fueled by social media, to build a better world. Now, in his extraordinary new book, he offers his insights and guidance to everyone else.  Ignore this book at your own peril.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Brian Reich, SVP and Global Editor, Edelman Digital</span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />Simon Mainwaring puts forth inspiring and provocative ideas on how to transform capitalism into an engine of prosperity. He shows how global brands can become a critical catalyst for creating sustainable capitalism and positive social change.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Dave Hudson, CEO NM Incite, Nielsen &amp; McKinsey</span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />Mainwaring has written a comprehensive and engaging account of how we can use social media as a jumping off point to effect positive change not only in the world of business but in our communities and globally as well. <em>We First</em> is a must-read for anyone interested in the field of online marketing, consumerism or the simple desire of making the world a better place.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Liz Heller, CEO Buzztone</span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />Simon Mainwaring’s <em>We First</em> redefines how consumer choice is shifting to more complex dimensions…the calculus of how a brand fits the consumer’s rational, emotional, and even spiritual/ethical needs. Simon insightfully posits how these concerns go beyond individual well being, and take on socio-political dimensions. <em>We First</em> recalibrates that equation by asking what is the holistic role a brand plays in one’s life? How do the spending choices a consumer makes enhance their world and, the planet in general. <em>We First</em> shines a light on how greater numbers of consumers are willing to associate or to disassociate with products and services based on a broader set of understandings – namely, the ethical dimensions of a brand and their implications for our collective future.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Tim Sexton, CEO of Sexton Co.</span></strong>\r\n\r\n<strong><img src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" /><span style=\"font-weight: normal;\">In the most important business book since Freakonomics, Simon Mainwaring’s transformational opus illustrates that doing good and doing well go hand-in-hand for 21st century corporations. A groundbreaking approach to marketing, We First teaches brands how to tap into a world of 600 million friends and billions of daily personal news feeds by making an impact one person at a time</span>.<img src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" /></strong>\r\n<strong><span class=\"red\">Jay Samit, CEO SocialVibe/Former EVP Sony Corporation of America</span></strong>','Reviews','','inherit','open','open','','32-revision-29','','','2011-05-21 00:44:35','2011-05-21 00:44:35','',32,'http://wefirstbranding.com/32-revision-29',0,'revision','',0),(251,1,'2011-05-16 23:47:58','2011-05-16 23:47:58','<h2 class=\"page_subheader2\">2011</h2>\r\n\r\n<strong>MUJI Social Summit</strong>\r\nPanel: \"The Art of the Socially Responsible Brand\"\r\nNew York, June 2011\r\n\r\n<strong>TEDxSF</strong>\r\nTopic: \"ALIVE! Maximum Living as a Human\"\r\nSan Francisco, June 2011\r\n\r\n<strong>Social Media Marketing Machines</strong>\r\nTopic: How to put Social Media to Work for your Brand \r\nSan Diego, June 2011\r\n\r\n<strong>SANGV</strong>\r\nPanel: \"Adding Zeros: Scale via Social Media and Mobile\"\r\nHollywood, Los Angeles\r\n\r\n<strong>Conscious Business Network</strong>\r\nTopic: \"Building a Conscious Business Brand\"\r\nChicago, May 2011\r\n\r\n<strong>Brown Shoe Management Retreat</strong>\r\nKeynote: \"Using Social Media to Build your Brand Community and Profits\"\r\nMartha\'s Vineyard, New York\r\n\r\n<strong>Patagonia HQ</strong>\r\nTopic: \"Building a New Brand and Consumer Partnership\"\r\nVentura, May 2011\r\n\r\n<strong><strong>Founder\'s Institute</strong></strong><strong> </strong>\r\nTopic: \"How to Define your Brand for the Social Business Marketplace\"\r\nLos Angeles, May 2011\r\n\r\n<strong>UCLA Social Media Meetup</strong>\r\nTopic: \"Creating a Third Pillar of Social Change\"\r\nLos Angeles, May 2011\r\n\r\n<strong>\"Brands Gone Social\" Event</strong>\r\nPanel Moderator\r\nLos Angeles, May 2011\r\n\r\n<strong>USC Annenberg School of Communication and Journalism</strong>\r\nTopic: \"Ethics, Social Responsibility &amp; Social Media?\r\nLos Angeles, May 2011\r\n\r\n<strong>Gen Next Forum</strong>\r\nTopic: \"How social technology can scale social change.\"\r\nLos Angeles, April 2011\r\n\r\n<strong>SXSW</strong>\r\nBook Reading: \" How social media can remake capitalism and build a better world.\"\r\nAustin, Texas, April 2011\r\n\r\n<strong>Los Angeles Founder\'s Institute</strong>\r\nTopic: Brand Self-Definition in a shifting marketplace.\"\r\nLos Angeles, March 2011\r\n\r\n<strong>3rd Annual Gravity Summit</strong>\r\nOpening Keynote, Los Angeles, February, 2011,\r\nLos Angeles, March 2011\r\n\r\n<strong>Media Entertainment Technology Alliance Forum</strong>\r\nPanel: “Is Social media making the world more unstable?”\r\nLos Angeles, February 2011\r\n<h2 class=\"page_subheader2\">Selected 2010 Engagements</h2>\r\n<strong>Cool Gravity Summit, UCLA</strong>\r\nKeynote: ‘How brands and consumers use social media to build profit and a better world.’ San Diego, 2010\r\n\r\n<strong>Think Social, The Paley Center for Media</strong>\r\nTopic: ‘Social and Mobile Technologies For Positive Change.’ Los Angeles, October 2010\r\n\r\n<strong>Images and Voices of Hope World Summit</strong>\r\nKeynote: ‘Media as an Agent of Social Change.’ New York, September 2010\r\n\r\n<strong>National Collegiate Scouting Association Annual Conference</strong>\r\nKeynote: ‘How to Use Social Media to Build Brand Communities.’ Chicago, July 2010\r\n\r\n<strong>Cannes International Advertising Festival</strong>\r\nKeynote: ‘New Media: Make or break lessons in today\'s most powerful instrument of change.’ France, June 2010\r\n\r\n<strong>Public Forum on Cultural Diplomacy</strong>\r\nTopic: ‘How Cultural Diplomacy Can Bridge the U. S. &amp; the Middle East.’ Los Angeles, May 2010\r\n\r\n<strong>#140 Conference Meet-up</strong>\r\nTopic: \'Timeless Truths for the Real-Time Web.\' Los Angeles, May 2010\r\n\r\n<strong>YPO/EO/NFLPA Conference</strong>\r\nKeynote: \'Building Profitable Brand Communities through Social Media.\' Chicago, May 2010\r\n\r\n<strong>Gucci Group Global Conference</strong>\r\nKeynote: \'Embracing Uncertainty.\' Miami, April 2010\r\n\r\n<strong>ConnectNow Conference</strong>\r\nTopic: \'How Non-Profits Think and Grow Like For-Profits.\' Sydney, April 2010\r\n\r\n<strong>Founder\'s Institute</strong>\r\nKeynote: \'Naming and Branding.\' Los Angeles, March 2010\r\n\r\n<strong>University of Oregon New Media Summit</strong>\r\nTopic: \'You and the Future of Advertising.\' Oregon, February 2010\r\n\r\n<strong>Media Entertainment Technology Alliance (METal International)</strong>\r\nKeynote: \'Building a Brand Through Social Media.’ Los Angeles, January 2010','Engagements ','','inherit','open','open','','155-revision-16','','','2011-05-16 23:47:58','2011-05-16 23:47:58','',155,'http://wefirstbranding.com/155-revision-16',0,'revision','',0),(252,1,'2011-06-24 22:27:38','2011-06-24 22:27:38','<h2 class=\"page_subheader2\">2011</h2>\r\n<strong>Social Media Club</strong>\r\nKeynote: \'How Social Media Drives Profit and Positive Impact.\'\r\nDetroit, June 2011\r\n\r\n<strong>General Motors</strong>\r\nTopic: \"Social branding for social good\"\r\nDetroit, June 2011\r\n\r\n<strong>Cannes International Advertising Festival</strong>\r\nPanel: \'Good Work: How brands have positive impact\'\r\nCannes, June 2011\r\n\r\n<strong>Media Entertainment Technology Alliance</strong>\r\nKeynote: \'How Brands and Consumers Use Social Media to Build a Better World\"\r\nLos Angeles, June 2011\r\n\r\n<strong>MUJI Social Summit</strong>\r\nPanel: \"The Art of the Socially Responsible Brand\"\r\nNew York, June 2011\r\n\r\n<strong>Brown Shoe</strong>\r\nTopic: \' How Retail Brands use Social Media for Profit and Positive Impact\'\r\nNew York, June 2011\r\n\r\n<strong>TEDxSF</strong>\r\nTopic: \"ALIVE! Maximum Living as a Human\"\r\nSan Francisco, June 2011\r\n\r\n<strong>Social Media Marketing Machines</strong>\r\nTopic: How to put Social Media to Work for your Brand\r\nSan Diego, June 2011\r\n\r\n<strong>SANGV</strong>\r\nPanel: \"Adding Zeros: Scale via Social Media and Mobile\"\r\nHollywood, Los Angeles\r\n\r\n<strong>Conscious Business Network</strong>\r\nTopic: \"Building a Conscious Business Brand\"\r\nChicago, May 2011\r\n\r\n<strong>Brown Shoe Management Retreat</strong>\r\nKeynote: \"Using Social Media to Build your Brand Community and Profits\"\r\nMartha\'s Vineyard, New York\r\n\r\n<strong>Patagonia HQ</strong>\r\nTopic: \"Building a New Brand and Consumer Partnership\"\r\nVentura, May 2011\r\n\r\n<strong><strong>Founder\'s Institute</strong></strong><strong> </strong>\r\nTopic: \"How to Define your Brand for the Social Business Marketplace\"\r\nLos Angeles, May 2011\r\n\r\n<strong>UCLA Social Media Meetup</strong>\r\nTopic: \"Creating a Third Pillar of Social Change\"\r\nLos Angeles, May 2011\r\n\r\n<strong>\"Brands Gone Social\" Event</strong>\r\nPanel Moderator\r\nLos Angeles, May 2011\r\n\r\n<strong>USC Annenberg School of Communication and Journalism</strong>\r\nTopic: \"Ethics, Social Responsibility &amp; Social Media?\r\nLos Angeles, May 2011\r\n\r\n<strong>Gen Next Forum</strong>\r\nTopic: \"How social technology can scale social change.\"\r\nLos Angeles, April 2011\r\n\r\n<strong>SXSW</strong>\r\nBook Reading: \" How social media can remake capitalism and build a better world.\"\r\nAustin, Texas, April 2011\r\n\r\n<strong>Los Angeles Founder\'s Institute</strong>\r\nTopic: Brand Self-Definition in a shifting marketplace.\"\r\nLos Angeles, March 2011\r\n\r\n<strong>3rd Annual Gravity Summit</strong>\r\nOpening Keynote, Los Angeles, February, 2011,\r\nLos Angeles, March 2011\r\n\r\n<strong>Media Entertainment Technology Alliance Forum</strong>\r\nPanel: “Is Social media making the world more unstable?”\r\nLos Angeles, February 2011\r\n<h2 class=\"page_subheader2\">Selected 2010 Engagements</h2>\r\n<strong>Cool Gravity Summit, UCLA</strong>\r\nKeynote: ‘How brands and consumers use social media to build profit and a better world.’ San Diego, 2010\r\n\r\n<strong>Think Social, The Paley Center for Media</strong>\r\nTopic: ‘Social and Mobile Technologies For Positive Change.’ Los Angeles, October 2010\r\n\r\n<strong>Images and Voices of Hope World Summit</strong>\r\nKeynote: ‘Media as an Agent of Social Change.’ New York, September 2010\r\n\r\n<strong>National Collegiate Scouting Association Annual Conference</strong>\r\nKeynote: ‘How to Use Social Media to Build Brand Communities.’ Chicago, July 2010\r\n\r\n<strong>Cannes International Advertising Festival</strong>\r\nKeynote: ‘New Media: Make or break lessons in today\'s most powerful instrument of change.’ France, June 2010\r\n\r\n<strong>Public Forum on Cultural Diplomacy</strong>\r\nTopic: ‘How Cultural Diplomacy Can Bridge the U. S. &amp; the Middle East.’ Los Angeles, May 2010\r\n\r\n<strong>#140 Conference Meet-up</strong>\r\nTopic: \'Timeless Truths for the Real-Time Web.\' Los Angeles, May 2010\r\n\r\n<strong>YPO/EO/NFLPA Conference</strong>\r\nKeynote: \'Building Profitable Brand Communities through Social Media.\' Chicago, May 2010\r\n\r\n<strong>Gucci Group Global Conference</strong>\r\nKeynote: \'Embracing Uncertainty.\' Miami, April 2010\r\n\r\n<strong>ConnectNow Conference</strong>\r\nTopic: \'How Non-Profits Think and Grow Like For-Profits.\' Sydney, April 2010\r\n\r\n<strong>Founder\'s Institute</strong>\r\nKeynote: \'Naming and Branding.\' Los Angeles, March 2010\r\n\r\n<strong>University of Oregon New Media Summit</strong>\r\nTopic: \'You and the Future of Advertising.\' Oregon, February 2010\r\n\r\n<strong>Media Entertainment Technology Alliance (METal International)</strong>\r\nKeynote: \'Building a Brand Through Social Media.’ Los Angeles, January 2010','Engagements ','','inherit','open','open','','155-revision-17','','','2011-06-24 22:27:38','2011-06-24 22:27:38','',155,'http://wefirstbranding.com/155-revision-17',0,'revision','',0),(253,1,'2011-04-19 05:17:51','2011-04-19 05:17:51','<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />Simon enthralled and inspired our Australian audience during his workshop on \'How non-profits think like for Profits,’ at ConnectNow in Sydney. Simon also participated on the panel session at the conference along side Gary Vaynerchuk, Brian Solis, Tara Hunt and Debs Schultz among others. Simon\'s contribution brought a balanced perspective and understanding and empathy of the challenges social change brands have to face when integrating new media. I have never seen an event with satisfaction scores so uniformly high. From government and corporate groups, to rowdy social mediarati, agencies, charities, bloggers and SMEs, Simon has the gift of making complex stories concise and memorable, and delivers with energy, humor and insight. Forget about the ‘guru’ tag, Simon is the consummate communicator embracing social media and innovation and putting it to best practice. I look forward to having Simon back as keynote speaker at our next event.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Siobahn Bulfin, Executive Producer, Connect Now Conference, Sydney</span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />Simon was a recent speaker at our Gucci Group Conference. He was extremely engaging, thought provoking and distilled complex ideas down into simple but powerful communications. The participants left inspired with clear insights into how to relate he shared to their business. I would highly recommend him as a transformative keynote speaker.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Karen Lombardi, Executive Vice President Global Human Resources, Gucci Group, Miami</span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />I have had the pleasure of seeing Simon speak on several occasions. Each time he has not only engaged and fired the minds of the audience but also connected with them on a personal, emotional level. This makes Simon one of those rare breed that can communicate complex, transformative ideas in a way that motivates people to change behavior through the power of ideas. In his case, this is good news for us as he is uniquely positioned at the intersection of commerce, technology and social change. As a conference organizer and speaker myself, I could not recommend Simon highly as a keynote speaker. Both his vision and presentation leave everyone in the room challenged, inspired and motivated.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Ken Rutkowski, founder Media Entertainment Technology Alliance, Los Angeles</span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />Simon does an excellent job of clearly explaining what every entrepreneur needs to learn about the social media breakthrough. Understanding how the social web is changing the world will be mandatory for any marketing strategy. His presentation was an enormous success.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Chris Krause, Founder &amp; CEO, National Collegiate Scouting Association\r\nYPO/EO Board Member, Chicago</span></strong>\r\n\r\n<span class=\"red\"><img src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" /> Simon Mainwaring  was inspiring and dynamic when he spoke at my Digital Social Media  Workshop. His knowledge and engaging speaking style simply lit my  students on fire. More importantly, he engaged in thoughtful dialogue  that was both empowering and challenging.  I watched as Simon’s passion  inspired theirs, minds firing with new ideas, and I saw future thought  leaders being born right in front of my eyes.  Magical!<img src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" /></span>\r\n<span class=\"red\"><strong>Carol Quinn, Adjunct Professor, USC Annenberg School for Communications and Journalism</strong></span>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />Simon Mainwaring has the highest speaker ranking from attendees in the history of the Founder’s Institute. That speaks volumes.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Adeo Ressi, CEO, The Founder’s Institute, Los Angeles</span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />Simon just doesn\'t come in content to talk and shake a few hands. Instead, he brings a full arsenal of smart concepts, compelling presentations, and a full-on, no-holds-barred generosity that is as authentic as it comes. He captured the hearts and minds of our students and faculty with insights on social media, creativity in a changing profession, and the new agency mindset that honors bravery and innovation. Wonderful to witness. Bravo, Simon!<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Professor Debra Morrison, School of Journalism and Communication\r\nUniversity of Oregon</span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />That was quite simply the best analysis of social media I have ever seen. Excellent!!<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Paul Johnson, Global Head of Marketing and Brand Partnerships, Endemol Group, London</span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />Simon Mainwaring is a gift to an audience that wants to understand \'the high ground\' of brands and advertising.  His warmth and clear insights brought the advertising and marketing session to life at this year\'s Images and Voices of Hope annual World Summit on \'Inspiring Media in an Open Source World\'.  He enlarged the notion of corporate self-interest in ways that engaged the whole room and started the most dynamic conversations of the Summit.  Many cited his session as their favorite of the weekend.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Judy Rodgers, Executive Director, Images &amp; Voices of Hope, New York</span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />As the co-producer of the recent Cool Social Gravity Summit held at Brandman University in Irvine earlier this month, we were very pleased and honored to welcome Simon Mainwaring to deliver the Opening Keynote.  From the moment he began, his energy, passion, and vision were evident to everyone. Comments came pouring in after the conference and included: “I was riveted by Simon\'s speech and I’m so excited to put social media marketing to work”; “…it was by far one of the best social media for social good talks I\'ve heard.” <img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Professor Beverly Macy, Co-Producer, Cool Gravity Summit, San Diego</span></strong>','Speaking Testimonials','','inherit','open','open','','183-revision-3','','','2011-04-19 05:17:51','2011-04-19 05:17:51','',183,'http://wefirstbranding.com/183-revision-3',0,'revision','',0),(254,1,'2011-06-30 03:58:14','2011-06-30 03:58:14','<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />Simon enthralled and inspired our Australian audience during his workshop on \'How non-profits think like for Profits,’ at ConnectNow in Sydney. Simon also participated on the panel session at the conference along side Gary Vaynerchuk, Brian Solis, Tara Hunt and Debs Schultz among others. Simon\'s contribution brought a balanced perspective and understanding and empathy of the challenges social change brands have to face when integrating new media. I have never seen an event with satisfaction scores so uniformly high. From government and corporate groups, to rowdy social mediarati, agencies, charities, bloggers and SMEs, Simon has the gift of making complex stories concise and memorable, and delivers with energy, humor and insight. Forget about the ‘guru’ tag, Simon is the consummate communicator embracing social media and innovation and putting it to best practice. I look forward to having Simon back as keynote speaker at our next event.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Siobahn Bulfin, Executive Producer, Connect Now Conference, Sydney</span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />Simon was a recent speaker at our Gucci Group Conference. He was extremely engaging, thought provoking and distilled complex ideas down into simple but powerful communications. The participants left inspired with clear insights into how to relate he shared to their business. I would highly recommend him as a transformative keynote speaker.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Karen Lombardi, Executive Vice President Global Human Resources, Gucci Group, Miami</span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />I have had the pleasure of seeing Simon speak on several occasions. Each time he has not only engaged and fired the minds of the audience but also connected with them on a personal, emotional level. This makes Simon one of those rare breed that can communicate complex, transformative ideas in a way that motivates people to change behavior through the power of ideas. In his case, this is good news for us as he is uniquely positioned at the intersection of commerce, technology and social change. As a conference organizer and speaker myself, I could not recommend Simon highly as a keynote speaker. Both his vision and presentation leave everyone in the room challenged, inspired and motivated.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Ken Rutkowski, founder Media Entertainment Technology Alliance, Los Angeles</span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />Simon does an excellent job of clearly explaining what every entrepreneur needs to learn about the social media breakthrough. Understanding how the social web is changing the world will be mandatory for any marketing strategy. His presentation was an enormous success.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Chris Krause, Founder &amp; CEO, National Collegiate Scouting Association\r\nYPO/EO Board Member, Chicago</span></strong>\r\n\r\n<img src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" /> Simon Mainwaring  was inspiring and dynamic when he spoke at my Digital Social Media  Workshop. His knowledge and engaging speaking style simply lit my  students on fire. More importantly, he engaged in thoughtful dialogue  that was both empowering and challenging.  I watched as Simon’s passion  inspired theirs, minds firing with new ideas, and I saw future thought  leaders being born right in front of my eyes.  Magical!<img src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" /></span>\r\n<strong>Carol Quinn, Adjunct Professor, USC Annenberg School for Communications and Journalism</strong></span>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />Simon Mainwaring has the highest speaker ranking from attendees in the history of the Founder’s Institute. That speaks volumes.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Adeo Ressi, CEO, The Founder’s Institute, Los Angeles</span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />Simon just doesn\'t come in content to talk and shake a few hands. Instead, he brings a full arsenal of smart concepts, compelling presentations, and a full-on, no-holds-barred generosity that is as authentic as it comes. He captured the hearts and minds of our students and faculty with insights on social media, creativity in a changing profession, and the new agency mindset that honors bravery and innovation. Wonderful to witness. Bravo, Simon!<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Professor Debra Morrison, School of Journalism and Communication\r\nUniversity of Oregon</span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />That was quite simply the best analysis of social media I have ever seen. Excellent!!<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Paul Johnson, Global Head of Marketing and Brand Partnerships, Endemol Group, London</span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />Simon Mainwaring is a gift to an audience that wants to understand \'the high ground\' of brands and advertising.  His warmth and clear insights brought the advertising and marketing session to life at this year\'s Images and Voices of Hope annual World Summit on \'Inspiring Media in an Open Source World\'.  He enlarged the notion of corporate self-interest in ways that engaged the whole room and started the most dynamic conversations of the Summit.  Many cited his session as their favorite of the weekend.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Judy Rodgers, Executive Director, Images &amp; Voices of Hope, New York</span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />As the co-producer of the recent Cool Social Gravity Summit held at Brandman University in Irvine earlier this month, we were very pleased and honored to welcome Simon Mainwaring to deliver the Opening Keynote.  From the moment he began, his energy, passion, and vision were evident to everyone. Comments came pouring in after the conference and included: “I was riveted by Simon\'s speech and I’m so excited to put social media marketing to work”; “…it was by far one of the best social media for social good talks I\'ve heard.” <img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Professor Beverly Macy, Co-Producer, Cool Gravity Summit, San Diego</span></strong>','Speaking Testimonials','','inherit','open','open','','183-revision-4','','','2011-06-30 03:58:14','2011-06-30 03:58:14','',183,'http://wefirstbranding.com/183-revision-4',0,'revision','',0),(255,1,'2011-06-30 04:10:03','2011-06-30 04:10:03','<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />Simon enthralled and inspired our Australian audience during his workshop on \'How non-profits think like for Profits,’ at ConnectNow in Sydney. Simon also participated on the panel session at the conference along side Gary Vaynerchuk, Brian Solis, Tara Hunt and Debs Schultz among others. Simon\'s contribution brought a balanced perspective and understanding and empathy of the challenges social change brands have to face when integrating new media. I have never seen an event with satisfaction scores so uniformly high. From government and corporate groups, to rowdy social mediarati, agencies, charities, bloggers and SMEs, Simon has the gift of making complex stories concise and memorable, and delivers with energy, humor and insight. Forget about the ‘guru’ tag, Simon is the consummate communicator embracing social media and innovation and putting it to best practice. I look forward to having Simon back as keynote speaker at our next event.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Siobahn Bulfin, Executive Producer, Connect Now Conference, Sydney</span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />Simon was a recent speaker at our Gucci Group Conference. He was extremely engaging, thought provoking and distilled complex ideas down into simple but powerful communications. The participants left inspired with clear insights into how to relate he shared to their business. I would highly recommend him as a transformative keynote speaker.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Karen Lombardi, Executive Vice President Global Human Resources, Gucci Group, Miami</span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />I have had the pleasure of seeing Simon speak on several occasions. Each time he has not only engaged and fired the minds of the audience but also connected with them on a personal, emotional level. This makes Simon one of those rare breed that can communicate complex, transformative ideas in a way that motivates people to change behavior through the power of ideas. In his case, this is good news for us as he is uniquely positioned at the intersection of commerce, technology and social change. As a conference organizer and speaker myself, I could not recommend Simon highly as a keynote speaker. Both his vision and presentation leave everyone in the room challenged, inspired and motivated.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Ken Rutkowski, founder Media Entertainment Technology Alliance, Los Angeles</span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />Simon does an excellent job of clearly explaining what every entrepreneur needs to learn about the social media breakthrough. Understanding how the social web is changing the world will be mandatory for any marketing strategy. His presentation was an enormous success.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Chris Krause, Founder &amp; CEO, National Collegiate Scouting Association\r\nYPO/EO Board Member, Chicago</span></strong>\r\n\r\n<img src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" /> Simon Mainwaring  was inspiring and dynamic when he spoke at my Digital Social Media  Workshop. His knowledge and engaging speaking style simply lit my  students on fire. More importantly, he engaged in thoughtful dialogue  that was both empowering and challenging.  I watched as Simon’s passion  inspired theirs, minds firing with new ideas, and I saw future thought  leaders being born right in front of my eyes.  Magical!<img src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" /></span>\r\n<strong>Carol Quinn, Adjunct Professor, USC Annenberg School for Communications and Journalism</strong></span>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />Simon Mainwaring has the highest speaker ranking from attendees in the history of the Founder’s Institute. That speaks volumes.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Adeo Ressi, CEO, The Founder’s Institute, Los Angeles</span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />Simon just doesn\'t come in content to talk and shake a few hands. Instead, he brings a full arsenal of smart concepts, compelling presentations, and a full-on, no-holds-barred generosity that is as authentic as it comes. He captured the hearts and minds of our students and faculty with insights on social media, creativity in a changing profession, and the new agency mindset that honors bravery and innovation. Wonderful to witness. Bravo, Simon!<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Professor Debra Morrison, School of Journalism and Communication\r\nUniversity of Oregon</span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />That was quite simply the best analysis of social media I have ever seen. Excellent!!<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Paul Johnson, Global Head of Marketing and Brand Partnerships, Endemol Group, London</span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />Simon Mainwaring is a gift to an audience that wants to understand \'the high ground\' of brands and advertising.  His warmth and clear insights brought the advertising and marketing session to life at this year\'s Images and Voices of Hope annual World Summit on \'Inspiring Media in an Open Source World\'.  He enlarged the notion of corporate self-interest in ways that engaged the whole room and started the most dynamic conversations of the Summit.  Many cited his session as their favorite of the weekend.<img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Judy Rodgers, Executive Director, Images &amp; Voices of Hope, New York</span></strong>\r\n\r\n<img style=\"padding: 0px 3px 5px 0px;\" src=\"/wp-content/themes/wefirst/images/begin-quote.png\" alt=\"\" />As the co-producer of the recent Cool Social Gravity Summit held at Brandman University in Irvine earlier this month, we were very pleased and honored to welcome Simon Mainwaring to deliver the Opening Keynote.  From the moment he began, his energy, passion, and vision were evident to everyone. Comments came pouring in after the conference and included: “I was riveted by Simon\'s speech and I’m so excited to put social media marketing to work”; “…it was by far one of the best social media for social good talks I\'ve heard.” <img style=\"padding: 0px 0px 5px 3px;\" src=\"/wp-content/themes/wefirst/images/end-quote.png\" alt=\"\" />\r\n<strong><span class=\"red\">Professor Beverly Macy, Co-Producer, Cool Gravity Summit, San Diego</span></strong>','Speaking Testimonials','','inherit','open','open','','183-revision-5','','','2011-06-30 04:10:03','2011-06-30 04:10:03','',183,'http://wefirstbranding.com/183-revision-5',0,'revision','',0),(256,1,'2011-02-22 22:59:04','2011-02-22 22:59:04','We First treats each advertising client as its like-minded partner, whether they are a corporation, advertising agency, production company, design firm, digital shop, purpose-driven firm, social media marketer, non-profit or direct client.\r\n\r\nOver the last 9 years Simon Mainwaring, founder of We First, has worked as a freelance consultant for the following lists of clients.\r\n<h2 class=\"page_subheader3\">Ad Agencies</h2>\r\nWieden &amp; Kennedy\r\nTBWA\\Chiat\\Day\r\nGoodby Silverstein\r\nSaatchi &amp; Saatchi\r\nOgilvy\r\nFallon\r\nKirshenbaum Bond\r\nBBDO\r\nEuro RSCG\r\nPublicis\r\nJWT\r\nDDB\r\nDraft FCB\r\nGrey\r\nYoung &amp; Rubicam\r\nMcCann\r\nDeutsch\r\nDentsu\r\nLeo Burnett\r\nTeam One\r\nTeam Detroit\r\nModernista\r\nAnomaly\r\n72 &amp; Sunny\r\nDavid &amp; Goliath\r\nMcGarry Bowen\r\nTM Advertising\r\nButler Shine\r\nMullen\r\nStandard Time\r\nKastner\r\nRe:vision\r\nToy\r\nMechanica\r\nAcento\r\nMendelsohn Zien\r\n<h2 class=\"page_subheader3\">Direct Clients</h2>\r\nCausecast\r\nFreeform\r\nInterCulture\r\nNike Brand Kitchen\r\nNCSA\r\nIntern Sushi\r\n<h2 class=\"page_subheader3\">Digital Companies</h2>\r\nCreative Asylum\r\nExopolis\r\nM80\r\nDigital Domain\r\nRazorfish\r\nTroika\r\n<h2 class=\"page_subheader3\">Production Companies</h2>\r\nSaville Productions\r\nForm\r\nGeorge P Johnson\r\nSabotage Films\r\n<h2 class=\"page_subheader3\">Purpose-Driven Companies</h2>\r\nFreeform\r\nInterCulture\r\nSexton Co','Clients','','inherit','open','open','','149-revision-3','','','2011-02-22 22:59:04','2011-02-22 22:59:04','',149,'http://wefirstbranding.com/149-revision-3',0,'revision','',0),(257,1,'2012-03-06 18:33:08','2012-03-06 18:33:08','We First treats each advertising client as its like-minded partner, whether they are a corporation, advertising agency, production company, design firm, digital shop, purpose-driven firm, social media marketer, non-profit or direct client.\n\nOver the last 9 years Simon Mainwaring, founder of We First, has worked as a freelance consultant for the following lists of clients.\n<h2 class=\"page_subheader3\">Ad Agencies</h2>\nWieden &amp; Kennedy\nTBWA\\Chiat\\Day\nGoodby Silverstein\nSaatchi &amp; Saatchi\nOgilvy\nFallon\nKirshenbaum Bond\nBBDO\nEuro RSCG\nPublicis\nJWT\nDDB\nDraft FCB\nGrey\nYoung &amp; Rubicam\nMcCann\nDeutsch\nDentsu\nLeo Burnett\nTeam One\nTeam Detroit\nModernista\nAnomaly\n72 &amp; Sunny\nDavid &amp; Goliath\nMcGarry Bowen\nTM Advertising\nButler Shine\nMullen\nStandard Time\nKastner\nRe:vision\nToy\nMechanica\nAcento\nMendelsohn Zien\n<h2 class=\"page_subheader3\">Direct Clients</h2>\nCausecast\nFreeform\nInterCulture\nNike Brand Kitchen\nNCSA\nIntern Sushi\nJim Morrison Beauty\n\nBarbara Lazaroff\nAngela Bussio\nSocialvest\nRoleStar\n\n<h2 class=\"page_subheader3\">Digital Companies</h2>\nCreative Asylum\nExopolis\nM80\nDigital Domain\nRazorfish\nTroika\n<h2 class=\"page_subheader3\">Production Companies</h2>\nSaville Productions\nForm\nGeorge P Johnson\nSabotage Films\n<h2 class=\"page_subheader3\">Purpose-Driven Companies</h2>\nFreeform\nInterCulture\nSexton Co','Clients','','inherit','open','open','','149-autosave','','','2012-03-06 18:33:08','2012-03-06 18:33:08','',149,'http://wefirstbranding.com/149-autosave',0,'revision','',0),