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We First is a way of looking at the world.

It asserts that we now live in an intimately connected, mutually dependent, global community.

It recognizes that selfish Me First thinking hurts business, people we care about, millions of strangers and the planet.

It embraces the seismic impact of digital and social technology that is transforming our professional and personal lives.

It accepts the challenge of millions of consumers who want brands to be a force for change in return for their loyalty, goodwill and purchases.

It believes that this unprecedented collision of global needs and personal wants, of human emotion and social technology, of powerful brands and newly empowered consumers has the potential to transform our world.

We First, the company, partners with brands that recognize that their best interests are served by also helping others.

It provides them with the most effective strategies, creativity and technology to build their brand communities, profits and positive impact.

By working at the intersection of social technology and social change we can achieve our highest business goals and build a better world.
<h2>Ten Core Beliefs</h2>
<ul>
	<li style="padding-bottom: 20px;"><img style="float: left; padding-right: 8px; padding-top: 5px;" src="/wp-content/uploads/2011/01/contract-1.png" alt="We First Contract" />An inter-dependent, global community requires an expanded definition of self-interest.</li>
	<li style="padding-bottom: 20px;"><img style="float: left; padding-right: 8px; padding-top: 5px;" src="/wp-content/uploads/2011/01/contract-2.png" alt="We First Contract" />The future of profit is purpose.</li>
	<li style="padding-bottom: 20px;"><img style="float: left; padding-right: 8px; padding-top: 5px;" src="/wp-content/uploads/2011/01/contract-3.png" alt="We First Contract" />Technology is teaching us to be human again.</li>
	<li style="padding-bottom: 20px;"><img style="float: left; padding-right: 8px; padding-top: 5px;" src="/wp-content/uploads/2011/01/contract-4.png" alt="We First Contract" />Consumers want a better world, not just better widgets.</li>
	<li style="padding-bottom: 20px;"><img style="float: left; padding-right: 8px; padding-top: 5px;" src="/wp-content/uploads/2011/01/contract-5.png" alt="We First Contract" />Brands must become architects of community.</li>
	<li style="padding-bottom: 20px;"><img style="float: left; padding-right: 8px; padding-top: 5px;" src="/wp-content/uploads/2011/01/contract-6.png" alt="We First Contract" />Brands must become day traders in social emotion.</li>
	<li style="padding-bottom: 20px;"><img style="float: left; padding-right: 8px; padding-top: 5px;" src="/wp-content/uploads/2011/01/contract-7.png" alt="We First Contract" />The evolution of revolution is contribution.</li>
	<li style="padding-bottom: 20px;"><img style="float: left; padding-right: 8px; padding-top: 5px;" src="/wp-content/uploads/2011/01/contract-8.png" alt="We First Contract" />We cannot separate living and giving if we hope to build a better world.</li>
	<li style="padding-bottom: 20px;"><img style="float: left; padding-right: 8px; padding-top: 5px;" src="/wp-content/uploads/2011/01/contract-9.png" alt="We First Contract" />Life’s necessities must generate the necessities for life.</li>
	<li style="padding-bottom: 20px;"><img style="float: left; padding-right: 8px; padding-top: 5px;" src="/wp-content/uploads/2011/01/contract-10.png" alt="We First Contract" />Prosperity is not the wealth of a few but the well-being of many.</li>
</ul>
For hands-on training on how to become a purpose-driven social brand, join us at the<strong><a href="http://www.wefirstbranding.com/seminar" target="_blank"> 2013 We First Social Branding Seminar</a></strong>, Sept 24-25 in Los Angeles. Learn from some of the best marketers in the world including leaders from Starbucks, Coca-Cola, charity: water, and the UN Foundation.
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Check out our latest infographic below with some cold hard facts that make it clear the future of profit is purpose, and the most iconic brands of the future will be those that drive the most meaningful social change.

<a href="http://simonmainwaring.com/wp-content/uploads/2013/07/WeFirst_Infographic_code_50.png"><img class="alignleft  wp-image-9326" title="We First The Rise of Purpose-Driven Social Brands" src="http://simonmainwaring.com/wp-content/uploads/2013/07/WeFirst_Infographic_code_50.png" alt="We First The Rise of Purpose-Driven Social Brands" width="700" height="3074" /></a>