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              <h2>
                Hands-on education from top marketers and business leaders
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<p>
We First is deeply committed to ensuring you get real value for your business from our event. With this in mind, our interactive two day program is structured around two tracks.</p>
              <p>
                <strong>2013 Social Branding Blueprint</strong>: Over the course of the Seminar, Simon Mainwaring will lead attendees through six Modules of the new 2013 We First Social Branding Blueprint. Each session is an active work session during which attendees answer questions specific to their brand challenges, to ensure they leave the seminar with tangible value and action steps. Each Module session includes instruction, a Q&A, and a break-out session with peers.
              </p>
              <p>
                <strong>Guest speakers</strong>: The Modules are broken up by a second track comprised of world-class business leaders who will share their strategic insights and learnings from many of the world’s most effective social impact campaigns. These presentations will take the form of keynotes or fireside chats with a Q&A session for attendees. 
              </p>
              <p>
                Check back often as we’ll continue to add more details and opportunities in the coming weeks.
              </p>
            </article>
<div id="program-schedule" style="padding-top:50px; margin-left: -50px;">
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                <table width="725">
  <tr>
    <td colspan="3" class="intro">Tuesday, Sept 24</td>
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  <tr>
    <td width="80">&nbsp;</td>
    <td width="314" class="row-head"><strong><u>Presenter</u></strong></td>
    <td width="315" class="row-head"><strong><u>Topic</u></strong></td>
  </tr>
  <tr>
    <td><strong>Session 1</strong></td>
    <td>Simon Mainwaring, CEO & Chief Creative Officer, We First</td>
    <td><strong>Profit to Purpose</strong>: The need for new corporate leadership and how it builds your business.</td>
  </tr>
  <tr>
    <td colspan="3" class="rowmiddle"><strong>Breakout work session</strong></td>
  </tr>
  <tr>
    <td><strong>Speaker</strong></td>
    <td>Tom LaForge, Global Director, Human & Cultural Insights at the Coca-Cola Company </td>
    <td><strong>Global insights</strong> into new customer trends, technologies, and expectations.</td>
  </tr>
  <tr>
    <td><strong>Session 2</strong></td>
    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, We First</td>
    <td><strong>Integration to Impact</strong>: Purposeful leadership, employee and stakeholder engagement. </td>
  </tr>
  <tr>
    <td colspan="3" class="rowmiddle"><strong>Breakout work session</strong></td>
  </tr>
  <tr>
    <td colspan="3" class="rowmiddlewhite"><strong>Lunch and Networking Break</strong></td>
  </tr>
  <tr>
    <td><strong>Speaker</strong></td>
    <td>To be announced shortly</td>
    <td>&nbsp;</td>
  </tr>
  <tr>
    <td><strong>Session 3</strong></td>
    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, We First</td>
    <td><strong>Strategy to Story</strong>: Defining and framing brand stories that customers want to share.</td>
  </tr>
  <tr>
    <td colspan="3" class="rowmiddle"><strong>Breakout work session</strong></td>
  </tr>
  <tr>
    <td><strong>Panel</strong></td>
    <td>To be announced shortly.</td>
    <td>Conscious leadership, employee productivity and mission-based marketing</td>
  </tr>
  <tr>
    <td colspan="3" class="rowmiddlewhite"><strong>VIP Cocktail Reception and Dinner<br />Special guest to be announced shortly</strong></td>
  </tr>
</table>
<br />
<table width="725">
  <tr>
    <td colspan="3" class="intro">Wednesday, Sept 25</td>
    </tr>
  <tr>
    <td width="81">&nbsp;</td>
    <td width="314" class="row-head"><strong><u>Presenter</u></strong></td>
    <td width="314" class="row-head"><strong><u>Topic</u></strong></td>
  </tr>
  <tr>
    <td><strong>Session 1</strong></td>
    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, We First</td>
    <td><strong>Communication to Community</strong>: How to architect a self-sustaining community that builds your business.</td>
  </tr>
  <tr>
    <td colspan="3" class="rowmiddle"><strong>Breakout work session</strong></td>
  </tr>
  <tr>
    <td><strong>Speaker</strong></td>
    <td>To be announced shortly</td>
    <td><strong>Social Storytelling</strong> that protects and promotes your brand in today's consumer activist marketplace.</td>
  </tr>
  <tr>
    <td><strong>Session 2</strong></td>
    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, We First</td>
    <td><strong>Measurement to Management</strong>: Measuring and managing the bottom line benefits of mission-based marketing. </td>
  </tr>
  <tr>
    <td colspan="3" class="rowmiddle"><strong>Breakout work session</strong></td>
  </tr>
  <tr>
    <td colspan="3" class="rowmiddlewhite"><strong>Lunch and Networking Break</strong></td>
  </tr>
  <tr>
    <td><strong>Speaker</strong></td>
    <td>To be announced shortly</td>
    <td>&nbsp;</td>
  </tr>
  <tr>
    <td><strong>Session 3</strong></td>
    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer,We First</td>
    <td><strong>Innovation to Leadership</strong>: Leading the market, competitors and conversation through innovation. </td>
  </tr>
  <tr>
    <td colspan="3" class="rowmiddle"><strong>Breakout work session</strong></td>
  </tr>
  <tr>
    <td><strong>Panel</strong></td>
    <td>-Aaron Sherinian, VP of Communications &amp; Public Relations, United Nations Foundation
      -Paull Young, Director of Digital at charity: water</td>
    <td>How to use digital, social, and mobile technologies to architect a <strong>sustainable customer community</strong>.</td>
  </tr>
  <tr>
    <td colspan="3" class="rowmiddlewhite"><strong>Closing Remarks</strong></td>
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</table>
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