(561,3,'2013-12-21 00:44:39','2013-12-21 00:44:39','<!--raw-->\r\n<h2>Thank you to our 2013 sponsors!</h2>\r\nWe First only partners with extraordinary companies that share our same drive and vision for positive social change. Please take a minute to learn about all the great work and innovation our 2013 sponsors are driving.\r\n</p>\r\nIf you\'d like to participate in the 2014 We First Brand Leadership Summit, please download our <strong><a href=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/11/2014-We-First-Summit-Sponsorship-Opportunities.pdf\" target=\"_blank\">2014 Sponsorship Overview</a></strong> and contact Dana Byerlee, VP of Marketing, at dana [at] wefirstbranding.com\r\n\r\n<div class=\"inner-col30\">\r\n\r\n\r\n</div>\r\n\r\n<div class=\"inner-col70\">\r\n\r\n<a href=\"http://www.unfoundation.org/\">The United Nations Foundation</a> links the UN’s work with others around the world, mobilizing the energy and expertise of business and non-governmental organizations to help the UN tackle issues including climate change, global health, peace and security, women\'s empowerment, poverty eradication, energy access, and U.S.-UN relations.\r\n\r\nThe United Nations Foundation is honored to work with you and the United Nations to foster a more peaceful, prosperous and just world. \r\n<a href=\"http://www.unfoundation.org/\" target=\"_blank\"><strong>Learn more about the UN Foundation\'s work &gt;&gt;</strong></a>\r\n\r\n</div>\r\n\r\n\r\n<div class=\"inner-col30\">\r\n\r\n<img class=\"size-full wp-image-9 alignleft\" alt=\"logo-unf\" src=\" http://www.wefirstbranding.com/seminar/wp-content/themes/wefirst13/img/sponsors-unf.png \" width=\"124\" height=\"32\" />\r\n\r\n</div>\r\n\r\n<div class=\"inner-col70\">\r\n\r\n<a href=\"http://www.coca-colacompany.com/\">The Coca-Cola Company</a> is the world\'s largest beverage company, refreshing consumers with more than 500 brands. In a world of rising populations and finite resources, companies like Coca-Cola have an obligation – and privilege – to positively impact people, communities and the environment.  As a result, we’re committed to supporting active and healthy living; economically empowering 5 million women; replenishing 100% of the water it takes to make our products; creating a safe and inclusive work environment; and enhancing the economic development of communities.\r\n\r\n<a href=\"http://www.coca-colacompany.com\" target=\"_blank\"><strong>Learn more about Coca-Cola &gt;&gt;</strong></a>\r\n\r\n</div>\r\n\r\n<div class=\"inner-col30\">\r\n\r\n<img class=\"size-full wp-image-9 alignleft\" alt=\"logo-unf\" src=\" http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/07/Coca-Cola_logo.png \" width=\"115\" height=\"32\" />\r\n\r\n</div>\r\n\r\n<div class=\"inner-col70\">\r\n\r\nRespect for the Planet. Simply stated, this is <a href=\"http://www.toyota.com/about/environmentreport2012/index.html\">Toyota\'s</a> commitment to the environment. Toyota strives to minimize environmental impacts at all stages of the vehicle life cycle: in research and development, manufacturing, logistics and sales.  From daily  operations, operations of key business partners and support for our local communities, Toyota focuses on continuous improvement for a better tomorrow.  \r\n\r\n<a href=\"http://www.toyota.com/about/environmentreport2012/index.html\" target=\"_blank\"><strong>Learn more about Toyota\'s innovation &gt;&gt;</strong></a>\r\n\r\n</div>\r\n\r\n<div class=\"inner-col30\">\r\n\r\n<img class=\"size-full wp-image-9 alignleft\" alt=\"Toyota\" src=\" http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/09/Toyota-Logo.png \" width=\"115\" height=\"32\" />\r\n</div>\r\n\r\n<div class=\"inner-col70\">\r\n\r\n<a href=\"http://www.groupad.com\">Social Reality</a> provides the tools that automate digital advertising.  Through our social engagement platform, GroupAd, brands can launch social and mobile applications that help brands identify who their influencers are and provide them the tools to reward them. Our loyalty platform allows for brands to launch a program that benefits one of our select non-profit partners.  These tools are provided on a self-service and managed basis.   \r\n\r\n<a href=\"http://www.groupad.com\" target=\"_blank\"><strong>Launch your program today &gt;&gt;</strong></a>\r\n\r\n</div>\r\n\r\n<div class=\"inner-col30\">\r\n\r\n<img class=\"size-full wp-image-9 alignleft\" alt=\"logo-groupad\" src=\" http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/08/group_ad_logo.png \" width=\"165\" height=\"62\" />\r\n\r\n</div>\r\n\r\n<div class=\"inner-col70\">\r\n\r\n<a href=\"http://www.infusecreative.com/\">Infuse Creative</a> is a purposefully evolving digital marketing/PR, reputation, development & security agency with personnel in LA, Houston, and Manhattan. We\'ve flourished for 12 years providing digital services for a vastly diverse array of global brands, 170+ Blockbuster & Independent films, C-suite executives, celebrities, Vice Presidents & politicians by working their digital assets off to know and achieve more than competitors. Infuse Creative strives endlessly to be uniquely creative & success metrics driven. Using our senior staff’s 50 years of experience, Infuse Creative lives, breathes, and sweats obsession with achieving client goals.\r\n\r\n<a href=\"http://www.infusecreative.com/\" target=\"_blank\"><strong>Learn more &gt;&gt;</strong></a>\r\n\r\n</div>\r\n\r\n<div class=\"inner-col30\">\r\n\r\n<img class=\"size-full wp-image-9 alignleft\" alt=\"logo-groupad\" src=\" http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/09/IClogo.png \" width=\"165\" height=\"27\" />\r\n\r\n</div>\r\n\r\n<div class=\"inner-col70\">\r\n\r\n<a href=\"http://www.csrwire.com/\">CSRwire</a> is a digital media platform and the leading global source of corporate social responsibility (CSR) and sustainability news. Founded in 1999 to advance the movement towards a more economically just and environmentally sustainable society and away from single bottom line capitalism, CSRwire has paved the way for new standards of corporate citizenship, earning the international respect of thought leaders, business leaders, academics, philanthropists, activists and the media community. \r\n<a href=\"http://www.csrwire.com/\" target=\"_blank\"><strong>Learn more about CSRwire &gt;&gt;</strong></a>\r\n\r\n</div>\r\n\r\n<div class=\"inner-col30\">\r\n\r\n<img class=\"size-full wp-image-9 alignleft\" alt=\"logo-unf\" src=\" http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/08/CSRwire.png \" width=\"136\" height=\"47\" />\r\n\r\n</div>\r\n\r\n<div class=\"inner-col70\">\r\n\r\nWith its wide editorial lens, soaring digital success and iconic status in the lexicon of American media, <a href=\"http://www.forbes.com/\">Forbes</a> is not just a business magazine and website, but a media brand that documents and promotes innovation, leadership, politics, entertainment, technology, culture, business and style. Forbes’ mission is to deliver information on the people, ideas, and technologies that are building and shaping today’s global marketplace. Through our unique platform of print, digital and mobile products, Forbes is changing the way content is created, distributed, consumed and shared.   \r\n \r\n<a href=\"http://www.forbes.com/\" target=\"_blank\"><strong>Read Forbes now &gt;&gt;</strong></a>\r\n\r\n</div>\r\n\r\n<div class=\"inner-col30\">\r\n\r\n<img class=\"size-full wp-image-9 alignleft\" alt=\"logo-unf\" src=\" http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/08/forbes_logo-300x76.jpg \" width=\"136\" height=\"33\" />\r\n</div>\r\n\r\n<div class=\"inner-col70\">\r\n\r\n<a href=\"http://www.theguardian.com/gsb\">Guardian Sustainable Business</a> (GSB) is a global network for corporate leaders at the cutting-edge of positive change. We curate the world’s most authoritative voices on corporate sustainability to bring you thought-provoking comment, debate and events. To gain access to the weekly newsletter, VIP networking,  exclusive events and much more <a href=\"http://www.theguardian.com/gsb\" target=\"_blank\"><strong>register for free  &gt;&gt;</strong></a>\r\n\r\n</div>\r\n\r\n<div class=\"inner-col30\">\r\n\r\n<img class=\"size-full wp-image-9 alignleft\" alt=\"logo-guardian\" src=\" http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/09/GP_SusBus-logo_RGB_colour.jpg \" width=\"158\" height=\"47\" />\r\n\r\n</div>\r\n\r\n<div class=\"inner-col70\">\r\n\r\n<a href=\"http://retargeter.com/\">Retargeter</a> is a full-service display advertising solution specializing in retargeting. Our retargeting solutions enable companies to optimize marketing spend by serving targeted advertisements to people who have previously engaged with you online, whether they’ve read an email, visited the website, searched for relevant keywords or simply signed up for email updates\r\n<a href=\"http://www.retargeter.com\" target=\"_blank\"><strong>Learn more about Retargeter\'s services &gt;&gt;</strong></a>\r\n\r\n</div>\r\n\r\n<div class=\"inner-col30\">\r\n\r\n<img class=\"size-full wp-image-9 alignleft\" alt=\"logo-retargeter\" src=\" http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/09/ReTargeter_Logo_over_White_1142trans.png \" width=\"147\" height=\"47\" />\r\n\r\n</div>\r\n\r\n<div class=\"inner-col70\">\r\n\r\n<a href=\"http://aosaimage.com/\">Aosa</a> is a print and fabrication company dedicated to decreasing waste in the sign and display industry. We believe it is possible for your brand to tell its story sustainability. Our focus is on materials, we print on reclaimed pallet wood, RPET fabric made from plastic bottles, cotton and American made recycled aluminum. \r\n<a href=\"http://aosaimage.com/\" target=\"_blank\"><strong>Learn more about Aosa\'s work &gt;&gt;</strong></a>\r\n\r\n</div>\r\n\r\n<div class=\"inner-col30\">\r\n\r\n<img class=\"size-full wp-image-9 alignleft\" alt=\"logo-unf\" src=\" http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/07/aosa.jpg \" width=\"136\" height=\"47\" />\r\n\r\n</div>\r\n\r\n<!--/raw-->','Sponsors','','inherit','open','open','','50-revision-69','','','2013-12-21 00:44:39','2013-12-21 00:44:39','',50,'http://www.wefirstbranding.com/seminar/50-revision-69/',0,'revision','',0),(440,2,'2013-10-04 21:49:37','2013-10-04 21:49:37','<!--raw-->\r\n<h2>Bring world-class training to your organization</h2>\r\n<strong>Social Branding Blueprint™ 8-Module Video Training Course</strong>\r\n\r\nWith over 20 hours of training on the latest social media strategies and tools, full transcripts, an easy to use workbook, and access to our online training portal, your team will be up to speed in no time:\r\n\r\n<strong><a href=\"http://socialbrandingblueprint.com/corporate/\" target=\"_blank\">Learn more &gt;&gt;</a></strong>\r\n<p style=\"text-align: center;\"><a href=\"http://socialbrandingblueprint.com/corporate/\"><img class=\" wp-image-446 aligncenter\" alt=\"Branding blueprint training kit\" src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/10/Branding-blueprint-training-kit-300x200.jpg\" width=\"405\" height=\"270\" /></a></p>\r\n<p style=\"text-align: left;\"><strong>We First Workshops</strong></p>\r\nWe First partners with clients to help them define, frame and share their brand story to build their brand reputation, employee productivity and customer sales. \r\n<p>Please contact Dana Byerlee, VP of Marketing at dana[at]wefirstbranding.com for all onsite training inquiries.\r\n<p>\r\n<strong>Onsite training options:</strong>\r\n<ul>\r\n	<li><span style=\"line-height: 1.714285714; font-size: 1rem;\">* 2-day Seminar</span></li>\r\n	<li><span style=\"line-height: 1.714285714; font-size: 1rem;\">* 1-day training</span></li>\r\n	<li>* Half-day workshop</li>\r\n</ul>\r\n<strong>For the following audiences:</strong>\r\n<ul>\r\n	<li><span style=\"line-height: 1.714285714; font-size: 1rem;\">* Leadership</span></li>\r\n	<li><span style=\"line-height: 1.714285714; font-size: 1rem;\">* Marketing</span></li>\r\n	<li>* Employees</li>\r\n</ul>','Post-event Training','','publish','open','open','','post-event-training','','','2013-10-05 00:04:13','2013-10-05 00:04:13','',0,'http://www.wefirstbranding.com/seminar/?page_id=440',0,'page','',0),(441,2,'2013-10-04 21:49:34','2013-10-04 21:49:34','','Post-event Training','','inherit','open','open','','440-revision','','','2013-10-04 21:49:34','2013-10-04 21:49:34','',440,'http://www.wefirstbranding.com/seminar/440-revision/',0,'revision','',0),(479,2,'2013-11-12 22:37:52','2013-11-12 22:37:52',' ','','','publish','open','open','','479','','','2013-11-12 22:37:52','2013-11-12 22:37:52','',0,'http://www.wefirstbranding.com/seminar/?p=479',8,'nav_menu_item','',0),(445,3,'2013-10-04 21:49:37','2013-10-04 21:49:37','','Post-event Training','','inherit','open','open','','440-revision-2','','','2013-10-04 21:49:37','2013-10-04 21:49:37','',440,'http://www.wefirstbranding.com/seminar/440-revision-2/',0,'revision','',0),(446,3,'2013-10-04 22:47:18','2013-10-04 22:47:18','','Branding blueprint training kit','','inherit','open','open','','branding-blueprint-training-kit','','','2013-10-04 22:47:18','2013-10-04 22:47:18','',440,'http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/10/Branding-blueprint-training-kit.jpg',0,'attachment','image/jpeg',0),(447,3,'2013-10-04 22:46:18','2013-10-04 22:46:18','<!--raw-->\r\n<h2>Bring world-class training to your organization</h2>\r\n<strong>Social Branding Blueprint™ 8-Module Video Training Course</strong>\r\n\r\nWith over 20 hours of training on the latest social media strategies and tools, full transcripts, an easy to use workbook, and access to our online training portal, your team will be up to speed in no time: <strong><a href=\"http://socialbrandingblueprint.com/corporate/\" target=\"_blank\">Learn more &gt;&gt;</a></strong>','Post-event Training','','inherit','open','open','','440-revision-3','','','2013-10-04 22:46:18','2013-10-04 22:46:18','',440,'http://www.wefirstbranding.com/seminar/440-revision-3/',0,'revision','',0),(454,3,'2013-11-12 00:16:19','2013-11-12 00:16:19','','Welcome_Program_LR (1)','','inherit','open','open','','welcome_program_lr-1','','','2013-11-12 00:16:19','2013-11-12 00:16:19','',2,'http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/Welcome_Program_LR-1.pdf',0,'attachment','application/pdf',0),(481,3,'2013-11-12 00:19:29','2013-11-12 00:19:29','<article>\r\n<h2>Hands-on education from top marketers and community architects</h2>\r\n<strong>OVERVIEW:</strong>\r\n<ul>\r\n<ul>\r\n	<li type=\"disc\"><strong>TWO DAYS</strong>: This two-day summit is a <strong>hands-on training seminar</strong> during which you work through a <strong>2014 Social Branding Blueprint</strong> to resolve a critical branding issue specific to your business ensuring you get tangible value out of the event.</li>\r\n	<li type=\"disc\"><strong>SIX MODULES</strong>: We cover <strong>6 Modules of training</strong> that take you from the reality of today’s social business marketplace, to defining and framing your brand story, to using the latest social and mobile technologies to share your story.</li>\r\n	<li type=\"disc\"><strong>GUEST SPEAKERS</strong>: Between each Module you’ll hear from <strong>global branding and community-building experts</strong> (for-profit and non-profit) followed by breakout sessions to work on your Blueprint individually and with peers.</li>\r\n	<li type=\"disc\"><strong>\'WE\'IP DINNER</strong>: A <strong>special dinner</strong> provides an opportunity to additional networking and insights from special guests.</li>\r\n	<li type=\"disc\"><strong>GOAL</strong>: Our goal is to ensure you know how to use <strong>strategic brand storytelling and scalable social technologies</strong> to protect your brand and build your reputation, employee productivity, customer sales and social impact to lead in today’s connected marketplace.</li>\r\n	<li type=\"disc\">Below is the 2013 Summit schedule and you can download the full 2013 program<a href=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/Welcome_Program_LR-1.pdf\" target=\"_blank\"> here</a>.</li>\r\n	<li type=\"disc\">Make sure to <strong><a href=\"http://wefirstbranding.com/opt-in\" target=\"_blank\">join our mailing list</a></strong> and be the first to know about our 2014 lineup!</li>\r\n</ul>\r\n</ul>\r\n<a href=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/2013-We-First-Schedule.png\"><img class=\"alignnone  wp-image-453\" alt=\"2013 We First Summit Schedule\" src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/2013-We-First-Schedule-270x300.png\" width=\"405\" height=\"450\" /></a>\r\n\r\n</article>\r\n<div id=\"program-schedule\" style=\"padding-top: 210px; margin-left: -50px;\">\r\n<div class=\"container\">\r\n<div class=\"row\">\r\n<table width=\"924\">\r\n<tbody>\r\n<tr>\r\n<td class=\"intro\" colspan=\"3\">Tuesday, Sept 24</td>\r\n</tr>\r\n<tr>\r\n<td width=\"80\"></td>\r\n<td class=\"row-head\" width=\"314\"><strong><span style=\"text-decoration: underline;\">Presenter</span></strong></td>\r\n<td class=\"row-head\" width=\"514\"><strong><span style=\"text-decoration: underline;\">Topic</span></strong></td>\r\n</tr>\r\n<tr>\r\n<td><strong>8:30-9:00 am</strong></td>\r\n<td><strong>Simon Mainwaring</strong>\r\nCEO &amp; Chief Creative Officer\r\nWe First, Inc.</td>\r\n<td><strong>WELCOME &amp; INTRODUCTION</strong></td>\r\n</tr>\r\n<tr>\r\n<td><strong>Module 1\r\n9:00-9:45 am</strong></td>\r\n<td><strong>Simon Mainwaring</strong>\r\nCEO &amp; Chief Creative Officer\r\nWe First, Inc.</td>\r\n<td><strong>GLOBAL CONTEXT</strong>:\r\n<ul>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">What is the reality of doing business in today\'s social business marketplace?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">What are latest social, business and technology threats to your business?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How is technology changing employee and customer behavior and expectations?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">What are the new opportunities for leadership?</li>\r\n</ul>\r\n</td>\r\n</tr>\r\n<tr>\r\n<td class=\"rowmiddle\" colspan=\"3\"><strong>Breakout Work Session</strong>\r\n<em>Includes Q&amp;A plus private and collaborative Blueprint work on your brand.</em>\r\n<strong>9:45-10:15 am</strong></td>\r\n</tr>\r\n<tr>\r\n<td><strong>Speaker\r\n10:15-11:00 am</strong></td>\r\n<td><strong>Tom LaForge</strong>\r\nGlobal Director, Human &amp; Cultural Insights\r\n<strong>The Coca-Cola Company</strong>\r\n<img class=\"alignnone size-full wp-image-269\" alt=\"tom-speaker\" src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/tom-speaker.jpg\" width=\"150\" height=\"150\" /></td>\r\n<td><strong>INSIGHTS:</strong>\r\n<ul>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">What are the latest global insights into new customer trends, technologies, and expectations?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you balance purposeful storytelling across different product divisions and market regions?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you protect your brand against social crises, customer activism and new technologies?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">What stories will the leading brands of the future tell?</li>\r\n</ul>\r\n</td>\r\n</tr>\r\n<tr>\r\n<td><strong>Module 2\r\n11:00-11:45 am</strong></td>\r\n<td><strong>Simon Mainwaring</strong>\r\nCEO &amp; Chief Creative Officer\r\nWe First, Inc.</td>\r\n<td><strong>DEFINITION</strong>:\r\n<ul>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you craft a simple, authentic and purposeful brand story that will resonate with today\'s media-savvy customers?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you balance parent company and product brand stories?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you integrate sustainability, community giving and Foundation stories?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you work with leadership, employees and customers to define that story together?</li>\r\n</ul>\r\n</td>\r\n</tr>\r\n<tr>\r\n<td class=\"rowmiddle\" colspan=\"3\"><strong>Breakout Work Session</strong>\r\n<em>Includes Q&amp;A plus private and collaborative Blueprint work on your brand.</em></td>\r\n</tr>\r\n<tr>\r\n<td class=\"rowmiddlewhite\" colspan=\"3\"><strong>Lunch and Networking Break\r\n12:30 pm-2:00 pm</strong>\r\n<em>Guests responsible for own lunch</em></td>\r\n</tr>\r\n<tr>\r\n<td><strong>Speaker\r\n2:00-2:45pm</strong></td>\r\n<td><strong>Jim Hanna</strong>\r\nDirector of Environmental Impact\r\n<strong>The Starbucks Coffee Company</strong>\r\n<img class=\"alignnone size-full wp-image-268\" alt=\"jim-speaker\" src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/jim-speaker.jpg\" width=\"150\" height=\"150\" /></td>\r\n<td><strong>CULTURE</strong>:\r\n<ul>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you build a compelling employee culture around your brand values?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you tell your brand story effectively internally, externally, and globally?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">What are most exciting examples of brands moving the sustainability conversation forward?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">What does global leadership look like in a intimately connected global community?</li>\r\n</ul>\r\n</td>\r\n</tr>\r\n<tr>\r\n<td><strong>Module 3\r\n2:45-3:30 pm</strong></td>\r\n<td><strong>Simon Mainwaring</strong>\r\nCEO &amp; Chief Creative Officer\r\nWe First, Inc.</td>\r\n<td><strong>INTEGRATION</strong>:\r\n<ul>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do leadership, employees and stakeholders co-create a company culture that propels social business success?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">What role should employees play in telling your brand\'s purposeful story?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you coordinate your different market departments to share a consistent brand story?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How does your company demonstrate authenticity, transparency and accountability?</li>\r\n</ul>\r\n</td>\r\n</tr>\r\n<tr>\r\n<td class=\"rowmiddle\" colspan=\"3\"><strong>Breakout Work Session</strong>\r\n<em>Includes Q&amp;A plus private and collaborative Blueprint work on your brand.</em>\r\n<strong>3:30-4:00 pm</strong></td>\r\n</tr>\r\n<tr>\r\n<td><strong>Panel\r\n4:00-4:45 pm</strong></td>\r\n<td><strong>Gregory Markel</strong>\r\nFounder &amp; CEO of Infuse Creative\r\n<img class=\"alignnone size-thumbnail wp-image-396\" alt=\"GregoryMarkelHeadshot\" src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/GregoryMarkelHeadshot-150x150.png\" width=\"150\" height=\"150\" />\r\n<strong>Chris Miglino</strong>\r\nCEO &amp; Co-Founder at Social Reality\r\n<img class=\"alignnone size-full wp-image-395\" alt=\"Chris-Miglino\" src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/Chris-Miglino.png\" width=\"147\" height=\"150\" /></td>\r\n<td><strong>Disruptech Panel:</strong>\r\n<ul>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">The future of marketing &amp; social technology</li>\r\n</ul>\r\n</td>\r\n</tr>\r\n<tr>\r\n<td><strong>Speaker\r\n4:45-5:00 pm</strong></td>\r\n<td><em>ANNOUNCEMENTS</em></td>\r\n<td></td>\r\n</tr>\r\n<tr>\r\n<td class=\"rowmiddlewhite\" colspan=\"3\"><strong>\'WE\'IP Cocktail Reception and Dinner\r\n\'The Station\', W Hollywood\r\n6:30 – 9:30pm</strong></td>\r\n</tr>\r\n</tbody>\r\n</table>\r\n&nbsp;\r\n<table width=\"924\">\r\n<tbody>\r\n<tr>\r\n<td class=\"intro\" colspan=\"3\">Wednesday, Sept 25</td>\r\n</tr>\r\n<tr>\r\n<td width=\"81\"></td>\r\n<td class=\"row-head\" width=\"314\"><strong><span style=\"text-decoration: underline;\">Presenter</span></strong></td>\r\n<td class=\"row-head\" width=\"513\"><strong><span style=\"text-decoration: underline;\">Topic</span></strong></td>\r\n</tr>\r\n<tr>\r\n<td><strong>Module 4\r\n9:00-9:45 am</strong></td>\r\n<td><strong>Simon Mainwaring</strong>\r\nCEO &amp; Chief Creative Officer\r\nWe First, Inc.</td>\r\n<td><strong>ENGAGEMENT</strong>:\r\n<ul>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">What are the critical storytelling strategies that will engage employees and customers?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">What are the best storytelling tactics specific to different social media channels?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you combine different social media and mobile strategies to tell an audience-specific brand story?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you ensure your story stands out in a real-time, multi-screen, and fast-changing world?</li>\r\n</ul>\r\n</td>\r\n</tr>\r\n<tr>\r\n<td class=\"rowmiddle\" colspan=\"3\"><strong>Breakout Work Session</strong>\r\n<em>Includes Q&amp;A plus private and collaborative Blueprint work on your brand.</em>\r\n<strong>9:45-10:15 am</strong></td>\r\n</tr>\r\n<tr>\r\n<td><strong>Speaker\r\n10:15-11:00 am</strong></td>\r\n<td><strong>Paull Young</strong>\r\nDirector of Digital\r\n<strong>charity:water</strong>\r\n<img class=\"alignnone size-full wp-image-270\" alt=\"paull-speaker\" src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/paull-speaker.jpg\" width=\"150\" height=\"150\" /></td>\r\n<td><strong>PARTICIPATION</strong>\r\n<ul>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you share you story in ways that inspire your community to work with you?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you sustain your brand story and community engagement over time?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you drive community engagement and mobilization online?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How does your brand demonstrate transparency and accountability in terms of its purpose?</li>\r\n</ul>\r\n</td>\r\n</tr>\r\n<tr>\r\n<td><strong>Module 5\r\n11:00-11:45</strong></td>\r\n<td><strong>Simon Mainwaring</strong>\r\nCEO &amp; Chief Creative Officer\r\nWe First, Inc.</td>\r\n<td><strong>CELEBRATION</strong>:\r\n<ul>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you celebrate employees and customers in ways that inspire them to take ownership and share the brand story?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you architect a community specific to the social business marketplace?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you avoid community attrition over time?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you transform your customer community into a network of brand ambassadors?</li>\r\n</ul>\r\n</td>\r\n</tr>\r\n<tr>\r\n<td class=\"rowmiddle\" colspan=\"3\"><strong>Breakout Work Session</strong>\r\n<em>Includes Q&amp;A plus private and collaborative Blueprint work on your brand.</em>\r\n<strong>11:45 am-12:15 pm</strong></td>\r\n</tr>\r\n<tr>\r\n<td class=\"rowmiddlewhite\" colspan=\"3\"><strong>Lunch and Networking Break\r\n12:30-2:00 pm</strong></td>\r\n</tr>\r\n<tr>\r\n<td><strong>Speaker\r\n2:00-2:45 pm</strong></td>\r\n<td><strong>Tracy Underwood</strong>\r\nNational Manager, Corporate Contributions for Toyota Motor Sales, U.S.A, Inc.\r\n<img class=\"alignnone size-thumbnail wp-image-398\" alt=\"tracy-underwood\" src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/tracy-underwood-150x150.png\" width=\"150\" height=\"150\" />\r\n<strong>Mary Nickerson</strong>\r\nNational Manager, Advanced Technology Vehicle Marketing for Toyota Motor Sales, U.S.A., Inc.\r\n<img class=\"alignnone size-full wp-image-397\" alt=\"Mary-Nickerson\" src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/Mary-Nickerson.png\" width=\"150\" height=\"150\" /></td>\r\n<td><strong>Conversation in Industry Leadership</strong></td>\r\n</tr>\r\n<tr>\r\n<td><strong>Module 6\r\n2:45-3:30 pm</strong></td>\r\n<td><strong>Simon Mainwaring</strong>\r\nCEO &amp; Chief Creative Officer\r\nWe First, Inc.</td>\r\n<td><strong>AMPLIFICATION</strong>:\r\n<ul>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you establish a leadership position in a mutually dependent, global community?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you demonstrate your global leadership in a unique way so that your brand stands out?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you work strategic partners to raise awareness of your brand\'s social impact?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you maintain this leadership position over the long-term?</li>\r\n</ul>\r\n</td>\r\n</tr>\r\n<tr>\r\n<td class=\"rowmiddle\" colspan=\"3\"><strong>Breakout Work Session</strong>\r\n<em>Includes Q&amp;A plus private and collaborative Blueprint work on your brand.</em>\r\n<strong>3:30-4:00 pm</strong></td>\r\n</tr>\r\n<tr>\r\n<td><strong>Speaker\r\n4:00-4:45 pm</strong></td>\r\n<td><strong>Aaron Sherinian</strong>\r\nVP of Communications &amp; Public Relations\r\n<strong>United Nations Foundation</strong>\r\n<img class=\"alignnone size-full wp-image-271\" alt=\"aaron-speaker\" src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/aaron-speaker.jpg\" width=\"150\" height=\"150\" /></td>\r\n<td><strong>COLLABORATION</strong>\r\n<ul>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you inspire strategic partners to share your story and serve your brand purpose?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you inspire influencers to share your brand story?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you measure success when collaborating with partners?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you establish your brand leadership position on the global stage?</li>\r\n</ul>\r\n</td>\r\n</tr>\r\n<tr>\r\n<td class=\"rowmiddlewhite\" colspan=\"3\"><strong>Closing Remarks\r\n4:45-5:15 pm</strong></td>\r\n</tr>\r\n</tbody>\r\n</table>\r\n</div>\r\n</div>\r\n</div>','Program','','inherit','open','open','','2-revision-87','','','2013-11-12 00:19:29','2013-11-12 00:19:29','',2,'http://www.wefirstbranding.com/seminar/2-revision-87/',0,'revision','',0),(455,3,'2013-09-16 18:55:10','2013-09-16 18:55:10','<article>\r\n              <h2>\r\n                Hands-on education from top marketers and community architects\r\n              </h2>\r\n<p><strong>OVERVIEW:</strong></p>\r\n<ul>\r\n<li type=\"disc\"><strong>TWO DAYS</strong>: This two-day seminar is a <strong>hands-on training session</strong> during which you work through a <strong>2013 Social Branding Blueprint</strong> to resolve a critical branding issue specific to your business ensuring you get tangible value out of the event. </li>\r\n<li type=\"disc\"><strong>SIX MODULES</strong>: We cover <strong>6 Modules of training</strong> that take you from the reality of today’s social business marketplace, to defining and framing your brand story, to using the latest social and mobile technologies to share your story.</li>\r\n<li type=\"disc\"><strong>GUEST SPEAKERS</strong>: Between each Module you’ll hear from <strong>global branding and community-building experts</strong> (for-profit and non-profit) followed by breakout sessions to work on your Blueprint individually and with peers. </li>\r\n<li type=\"disc\"><strong>\'WE\'IP DINNER</strong>: A <strong>special dinner</strong> provides an opportunity to additional networking and insights from special guests.</li>\r\n<li type=\"disc\"><strong>GOAL</strong>: Our goal is to ensure you know how to use <strong>strategic brand storytelling and scalable social technologies</strong> to build your reputation, employee productivity, customer sales and social impact to lead in today’s connected marketplace. </li>\r\n</ul>\r\n            </article>\r\n<div id=\"program-schedule\" style=\"padding-top:210px; margin-left: -50px;\">\r\n		<div class=\"container\">\r\n			<div class=\"row\">\r\n<table width=\"924\">\r\n  <tr>\r\n    <td colspan=\"3\" class=\"intro\">Tuesday, Sept 24</td>\r\n    </tr>\r\n  <tr>\r\n    <td width=\"80\">&nbsp;</td>\r\n    <td width=\"314\" class=\"row-head\"><strong><u>Presenter</u></strong></td>\r\n    <td width=\"514\" class=\"row-head\"><strong><u>Topic</u></strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>8:30-9:00 am</strong></td>\r\n    <td><strong>Simon Mainwaring</strong><br />CEO &amp; Chief Creative Officer<br />We First, Inc.</td>\r\n    <td><strong>WELCOME &amp; INTRODUCTION</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Module 1<br />9:00-9:45 am</strong></td>\r\n    <td><strong>Simon Mainwaring</strong><br />CEO &amp; Chief Creative Officer<br />We First, Inc.</td>\r\n    <td><strong>GLOBAL CONTEXT</strong>:<ul><li type=\"disc\" style=\"color: #a12b2e;margin-left: 15px;\">What is the reality of doing business in today\'s social business marketplace?</li><li type=\"disc\" style=\"color: #a12b2e;margin-left: 15px;\">What are latest social, business and technology threats to your business?</li><li type=\"disc\" style=\"color: #a12b2e;margin-left: 15px;\">How is technology changing employee and customer behavior and expectations?</li><li type=\"disc\" style=\"color: #a12b2e;margin-left: 15px;\">What are the new opportunities for leadership?</li></ul></td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout Work Session</strong><br /><em>Includes Q&amp;A plus private and collaborative Blueprint work on your brand.</em><br /><strong>9:45-10:15 am</strong>\r\n</td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker<br />10:15-11:00 am</strong></td>\r\n    <td><strong>Tom LaForge</strong><br />Global Director, Human &amp; Cultural Insights<br /><strong>The Coca-Cola Company</strong><br /><img src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/tom-speaker.jpg\" alt=\"tom-speaker\" width=\"150\" height=\"150\" class=\"alignnone size-full wp-image-269\" /></td>\r\n    <td><strong>INSIGHTS:</strong><ul><li type=\"disc\" style=\"color: #a12b2e;margin-left: 15px;\">What are the latest global insights into new customer trends, technologies, and expectations?</li><li type=\"disc\" style=\"color: #a12b2e;margin-left: 15px;\">How do you balance purposeful storytelling across different product divisions and market regions?</li><li type=\"disc\" style=\"color: #a12b2e;margin-left: 15px;\">How do you protect your brand against social crises, customer activism and new technologies? </li><li type=\"disc\" style=\"color: #a12b2e;margin-left: 15px;\">What stories will the leading brands of the future tell?</li></ul></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Module 2<br />11:00-11:45 am</strong></td>\r\n    <td><strong>Simon Mainwaring</strong><br />CEO &amp; Chief Creative Officer<br />We First, Inc.</td>\r\n    <td><strong>DEFINITION</strong>:<ul><li type=\"disc\" style=\"color: #a12b2e;margin-left: 15px;\">How do you craft a simple, authentic and purposeful brand story that will resonate with today\'s media-savvy customers?</li><li type=\"disc\" style=\"color: #a12b2e;margin-left: 15px;\">How do you balance parent company and product brand stories?</li><li type=\"disc\" style=\"color: #a12b2e;margin-left: 15px;\">How do you integrate sustainability, community giving and Foundation stories?</li><li type=\"disc\" style=\"color: #a12b2e;margin-left: 15px;\">How do you work with leadership, employees and customers to define that story together?</li></ul></td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout Work Session</strong><br /><em>Includes Q&amp;A plus private and collaborative Blueprint work on your brand.</em></td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddlewhite\"><strong>Lunch and Networking Break<br />12:30 pm-2:00 pm</strong><br /><em>Guests responsible for own lunch</em></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker<br />2:00-2:45pm</strong></td>\r\n    <td><strong>Jim Hanna</strong><br />Director of Environmental Impact<br /><strong>The Starbucks Coffee Company</strong><br /><img src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/jim-speaker.jpg\" alt=\"jim-speaker\" width=\"150\" height=\"150\" class=\"alignnone size-full wp-image-268\" /></td>\r\n    <td><strong>CULTURE</strong>:<ul><li type=\"disc\" style=\"color: #a12b2e;margin-left: 15px;\">How do you build a compelling employee culture around your brand values?</li><li type=\"disc\" style=\"color: #a12b2e;margin-left: 15px;\">How do you tell your brand story effectively internally, externally, and globally?</li><li type=\"disc\" style=\"color: #a12b2e;margin-left: 15px;\">What are most exciting examples of brands moving the sustainability conversation forward?</li><li type=\"disc\" style=\"color: #a12b2e;margin-left: 15px;\">What does global leadership look like in a intimately connected global community?</li></ul></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Module 3<br />2:45-3:30 pm</strong></td>\r\n    <td><strong>Simon Mainwaring</strong><br />CEO &amp; Chief Creative Officer<br />We First, Inc.</td>\r\n    <td><strong>INTEGRATION</strong>:<ul><li type=\"disc\" style=\"color: #a12b2e;margin-left: 15px;\">How do leadership, employees and stakeholders co-create a company culture that propels social business success?</li><li type=\"disc\" style=\"color: #a12b2e;margin-left: 15px;\">What role should employees play in telling your brand\'s purposeful story?</li><li type=\"disc\" style=\"color: #a12b2e;margin-left: 15px;\">How do you coordinate your different market departments to share a consistent brand story?</li><li type=\"disc\" style=\"color: #a12b2e;margin-left: 15px;\">How does your company demonstrate authenticity, transparency and accountability?</li></ul></td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout Work Session</strong><br /><em>Includes Q&amp;A plus private and collaborative Blueprint work on your brand.</em><br /><strong>3:30-4:00 pm</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Panel<br />4:00-4:45 pm</strong></td>\r\n    <td><strong>Gregory Markel</strong><br />Founder &amp; CEO of Infuse Creative<br /><img src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/GregoryMarkelHeadshot-150x150.png\" alt=\"GregoryMarkelHeadshot\" width=\"150\" height=\"150\" class=\"alignnone size-thumbnail wp-image-396\" /><br />\r\n<strong>Chris Miglino</strong><br />CEO &amp; Co-Founder at Social Reality<br /><img src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/Chris-Miglino.png\" alt=\"Chris-Miglino\" width=\"147\" height=\"150\" class=\"alignnone size-full wp-image-395\" /></td>\r\n    <td><strong>Disruptech Panel:</strong><ul><li type=\"disc\" style=\"color: #a12b2e;margin-left: 15px;\">The future of marketing &amp; social technology</li></ul></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker<br />4:45-5:00 pm</strong></td>\r\n    <td><em>ANNOUNCEMENTS</em></td>\r\n    <td>&nbsp;</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddlewhite\"><strong>\'WE\'IP Cocktail Reception and Dinner<br />\'The Station\', W Hollywood<br />6:30 – 9:30pm</strong>\r\n</td>\r\n  </tr>\r\n</table>\r\n<br />\r\n<table width=\"924\">\r\n  <tr>\r\n    <td colspan=\"3\" class=\"intro\">Wednesday, Sept 25</td>\r\n    </tr>\r\n  <tr>\r\n    <td width=\"81\">&nbsp;</td>\r\n    <td width=\"314\" class=\"row-head\"><strong><u>Presenter</u></strong></td>\r\n    <td width=\"513\" class=\"row-head\"><strong><u>Topic</u></strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Module 4<br />9:00-9:45 am</strong></td>\r\n    <td><strong>Simon Mainwaring</strong><br />CEO &amp; Chief Creative Officer<br />We First, Inc.</td>\r\n    <td><strong>ENGAGEMENT</strong>:<ul><li type=\"disc\" style=\"color: #a12b2e;margin-left: 15px;\">What are the critical storytelling strategies that will engage employees and customers?</li><li type=\"disc\" style=\"color: #a12b2e;margin-left: 15px;\">What are the best storytelling tactics specific to different social media channels?</li><li type=\"disc\" style=\"color: #a12b2e;margin-left: 15px;\">How do you combine different social media and mobile strategies to tell an audience-specific brand story?</li><li type=\"disc\" style=\"color: #a12b2e;margin-left: 15px;\">How do you ensure your story stands out in a real-time, multi-screen, and fast-changing world?</li></ul></td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout Work Session</strong><br /><em>Includes Q&A plus private and collaborative Blueprint work on your brand.</em><br /><strong>9:45-10:15 am</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker<br />10:15-11:00 am</strong></td>\r\n    <td><strong>Paull Young</strong><br />Director of Digital<br /><strong>charity:water</strong><br /><img src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/paull-speaker.jpg\" alt=\"paull-speaker\" width=\"150\" height=\"150\" class=\"alignnone size-full wp-image-270\" /></td>\r\n    <td><strong>PARTICIPATION</strong><ul><li type=\"disc\" style=\"color: #a12b2e;margin-left: 15px;\">How do you share you story in ways that inspire your community to work with you?</li><li type=\"disc\" style=\"color: #a12b2e;margin-left: 15px;\">How do you sustain your brand story and community engagement over time?</li><li type=\"disc\" style=\"color: #a12b2e;margin-left: 15px;\">How do you drive community engagement and mobilization online?</li><li type=\"disc\" style=\"color: #a12b2e;margin-left: 15px;\">How does your brand demonstrate transparency and accountability in terms of its purpose?</li></ul></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Module 5<br />11:00-11:45</strong></td>\r\n    <td><strong>Simon Mainwaring</strong><br />CEO &amp; Chief Creative Officer<br />We First, Inc.</td>\r\n    <td><strong>CELEBRATION</strong>:<ul><li type=\"disc\" style=\"color: #a12b2e;margin-left: 15px;\">How do you celebrate employees and customers in ways that inspire them to take ownership and share the brand story?</li><li type=\"disc\" style=\"color: #a12b2e;margin-left: 15px;\">How do you architect a community specific to the social business marketplace?</li><li type=\"disc\" style=\"color: #a12b2e;margin-left: 15px;\">How do you avoid community attrition over time?</li><li type=\"disc\" style=\"color: #a12b2e;margin-left: 15px;\">How do you transform your customer community into a network of brand ambassadors?</li></ul></td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout Work Session</strong><br /><em>Includes Q&amp;A plus private and collaborative Blueprint work on your brand.</em><br /><strong>11:45 am-12:15 pm</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddlewhite\"><strong>Lunch and Networking Break<br />12:30-2:00 pm</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker<br />2:00-2:45 pm</strong></td>\r\n    <td><strong>Tracy Underwood</strong><br />National Manager, Corporate Contributions for Toyota Motor Sales, U.S.A, Inc.<br /><img src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/tracy-underwood-150x150.png\" alt=\"tracy-underwood\" width=\"150\" height=\"150\" class=\"alignnone size-thumbnail wp-image-398\" /><br /><strong>Mary Nickerson</strong><br />National Manager, Advanced Technology Vehicle Marketing for Toyota Motor Sales, U.S.A., Inc.<br /><img src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/Mary-Nickerson.png\" alt=\"Mary-Nickerson\" width=\"150\" height=\"150\" class=\"alignnone size-full wp-image-397\" /></td>\r\n    <td><strong>Conversation in Industry Leadership</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Module 6<br />2:45-3:30 pm</strong></td>\r\n    <td><strong>Simon Mainwaring</strong><br />CEO &amp; Chief Creative Officer<br />We First, Inc.</td>\r\n    <td><strong>AMPLIFICATION</strong>:<ul><li type=\"disc\" style=\"color: #a12b2e;margin-left: 15px;\">How do you establish a leadership position in a mutually dependent, global community?</li><li type=\"disc\" style=\"color: #a12b2e;margin-left: 15px;\">How do you demonstrate your global leadership in a unique way so that your brand stands out?</li><li type=\"disc\" style=\"color: #a12b2e;margin-left: 15px;\">How do you work strategic partners to raise awareness of your brand\'s social impact?</li><li type=\"disc\" style=\"color: #a12b2e;margin-left: 15px;\">How do you maintain this leadership position over the long-term?</li></ul></td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout Work Session</strong><br /><em>Includes Q&amp;A plus private and collaborative Blueprint work on your brand.</em><br /><strong>3:30-4:00 pm</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker<br />4:00-4:45 pm</strong></td>\r\n<td><strong>Aaron Sherinian</strong><br />VP of Communications &amp; Public Relations<br /><strong>United Nations Foundation</strong><br /><img src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/aaron-speaker.jpg\" alt=\"aaron-speaker\" width=\"150\" height=\"150\" class=\"alignnone size-full wp-image-271\" /></td>\r\n    <td><strong>COLLABORATION</strong><ul><li type=\"disc\" style=\"color: #a12b2e;margin-left: 15px;\">How do you inspire strategic partners to share your story and serve your brand purpose?</li><li type=\"disc\" style=\"color: #a12b2e;margin-left: 15px;\">How do you inspire influencers to share your brand story?</li><li type=\"disc\" style=\"color: #a12b2e;margin-left: 15px;\">How do you measure success when collaborating with partners?</li><li type=\"disc\" style=\"color: #a12b2e;margin-left: 15px;\">How do you establish your brand leadership position on the global stage?</li></ul></td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddlewhite\"><strong>Closing Remarks<br />4:45-5:15 pm</strong></td>\r\n  </tr>\r\n</table>\r\n			</div>\r\n		</div>\r\n	</div>','Program','','inherit','open','open','','2-revision-85','','','2013-09-16 18:55:10','2013-09-16 18:55:10','',2,'http://www.wefirstbranding.com/seminar/2-revision-85/',0,'revision','',0);
INSERT INTO `wfsm2k13_posts` VALUES (456,3,'2013-11-12 00:19:20','2013-11-12 00:19:20','<article>\r\n<h2>Hands-on education from top marketers and community architects</h2>\r\n<strong>OVERVIEW:</strong>\r\n<ul>\r\n<ul>\r\n	<li type=\"disc\"><strong>TWO DAYS</strong>: This two-day summit is a <strong>hands-on training seminar</strong> during which you work through a <strong>2014 Social Branding Blueprint</strong> to resolve a critical branding issue specific to your business ensuring you get tangible value out of the event.</li>\r\n	<li type=\"disc\"><strong>SIX MODULES</strong>: We cover <strong>6 Modules of training</strong> that take you from the reality of today’s social business marketplace, to defining and framing your brand story, to using the latest social and mobile technologies to share your story.</li>\r\n	<li type=\"disc\"><strong>GUEST SPEAKERS</strong>: Between each Module you’ll hear from <strong>global branding and community-building experts</strong> (for-profit and non-profit) followed by breakout sessions to work on your Blueprint individually and with peers.</li>\r\n	<li type=\"disc\"><strong>\'WE\'IP DINNER</strong>: A <strong>special dinner</strong> provides an opportunity to additional networking and insights from special guests.</li>\r\n	<li type=\"disc\"><strong>GOAL</strong>: Our goal is to ensure you know how to use <strong>strategic brand storytelling and scalable social technologies</strong> to protect your brand and build your reputation, employee productivity, customer sales and social impact to lead in today’s connected marketplace.</li>\r\n	<li type=\"disc\">Below is the 2013 Summit schedule and you can download the full 2013 program<a href=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/Welcome_Program_LR-1.pdf\" target=\"_blank\"> here</a>.</li>\r\n	<li type=\"disc\">Make sure to <strong><a href=\"http://wefirstbranding.com/opt-in\" target=\"_blank\">join our mailing list</a></strong> and be the first to know about our 2014 lineup!</li>\r\n</ul>\r\n</ul>\r\n<a href=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/2013-We-First-Schedule.png\"><img class=\"alignnone  wp-image-453\" alt=\"2013 We First Summit Schedule\" src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/2013-We-First-Schedule-270x300.png\" width=\"405\" height=\"450\" /></a>\r\n\r\n</article>\r\n<div id=\"program-schedule\" style=\"padding-top: 210px; margin-left: -50px;\">\r\n<div class=\"container\">\r\n<div class=\"row\">\r\n<table width=\"924\">\r\n<tbody>\r\n<tr>\r\n<td class=\"intro\" colspan=\"3\">Tuesday, Sept 24</td>\r\n</tr>\r\n<tr>\r\n<td width=\"80\"></td>\r\n<td class=\"row-head\" width=\"314\"><strong><span style=\"text-decoration: underline;\">Presenter</span></strong></td>\r\n<td class=\"row-head\" width=\"514\"><strong><span style=\"text-decoration: underline;\">Topic</span></strong></td>\r\n</tr>\r\n<tr>\r\n<td><strong>8:30-9:00 am</strong></td>\r\n<td><strong>Simon Mainwaring</strong>\r\nCEO &amp; Chief Creative Officer\r\nWe First, Inc.</td>\r\n<td><strong>WELCOME &amp; INTRODUCTION</strong></td>\r\n</tr>\r\n<tr>\r\n<td><strong>Module 1\r\n9:00-9:45 am</strong></td>\r\n<td><strong>Simon Mainwaring</strong>\r\nCEO &amp; Chief Creative Officer\r\nWe First, Inc.</td>\r\n<td><strong>GLOBAL CONTEXT</strong>:\r\n<ul>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">What is the reality of doing business in today\'s social business marketplace?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">What are latest social, business and technology threats to your business?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How is technology changing employee and customer behavior and expectations?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">What are the new opportunities for leadership?</li>\r\n</ul>\r\n</td>\r\n</tr>\r\n<tr>\r\n<td class=\"rowmiddle\" colspan=\"3\"><strong>Breakout Work Session</strong>\r\n<em>Includes Q&amp;A plus private and collaborative Blueprint work on your brand.</em>\r\n<strong>9:45-10:15 am</strong></td>\r\n</tr>\r\n<tr>\r\n<td><strong>Speaker\r\n10:15-11:00 am</strong></td>\r\n<td><strong>Tom LaForge</strong>\r\nGlobal Director, Human &amp; Cultural Insights\r\n<strong>The Coca-Cola Company</strong>\r\n<img class=\"alignnone size-full wp-image-269\" alt=\"tom-speaker\" src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/tom-speaker.jpg\" width=\"150\" height=\"150\" /></td>\r\n<td><strong>INSIGHTS:</strong>\r\n<ul>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">What are the latest global insights into new customer trends, technologies, and expectations?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you balance purposeful storytelling across different product divisions and market regions?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you protect your brand against social crises, customer activism and new technologies?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">What stories will the leading brands of the future tell?</li>\r\n</ul>\r\n</td>\r\n</tr>\r\n<tr>\r\n<td><strong>Module 2\r\n11:00-11:45 am</strong></td>\r\n<td><strong>Simon Mainwaring</strong>\r\nCEO &amp; Chief Creative Officer\r\nWe First, Inc.</td>\r\n<td><strong>DEFINITION</strong>:\r\n<ul>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you craft a simple, authentic and purposeful brand story that will resonate with today\'s media-savvy customers?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you balance parent company and product brand stories?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you integrate sustainability, community giving and Foundation stories?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you work with leadership, employees and customers to define that story together?</li>\r\n</ul>\r\n</td>\r\n</tr>\r\n<tr>\r\n<td class=\"rowmiddle\" colspan=\"3\"><strong>Breakout Work Session</strong>\r\n<em>Includes Q&amp;A plus private and collaborative Blueprint work on your brand.</em></td>\r\n</tr>\r\n<tr>\r\n<td class=\"rowmiddlewhite\" colspan=\"3\"><strong>Lunch and Networking Break\r\n12:30 pm-2:00 pm</strong>\r\n<em>Guests responsible for own lunch</em></td>\r\n</tr>\r\n<tr>\r\n<td><strong>Speaker\r\n2:00-2:45pm</strong></td>\r\n<td><strong>Jim Hanna</strong>\r\nDirector of Environmental Impact\r\n<strong>The Starbucks Coffee Company</strong>\r\n<img class=\"alignnone size-full wp-image-268\" alt=\"jim-speaker\" src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/jim-speaker.jpg\" width=\"150\" height=\"150\" /></td>\r\n<td><strong>CULTURE</strong>:\r\n<ul>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you build a compelling employee culture around your brand values?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you tell your brand story effectively internally, externally, and globally?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">What are most exciting examples of brands moving the sustainability conversation forward?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">What does global leadership look like in a intimately connected global community?</li>\r\n</ul>\r\n</td>\r\n</tr>\r\n<tr>\r\n<td><strong>Module 3\r\n2:45-3:30 pm</strong></td>\r\n<td><strong>Simon Mainwaring</strong>\r\nCEO &amp; Chief Creative Officer\r\nWe First, Inc.</td>\r\n<td><strong>INTEGRATION</strong>:\r\n<ul>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do leadership, employees and stakeholders co-create a company culture that propels social business success?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">What role should employees play in telling your brand\'s purposeful story?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you coordinate your different market departments to share a consistent brand story?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How does your company demonstrate authenticity, transparency and accountability?</li>\r\n</ul>\r\n</td>\r\n</tr>\r\n<tr>\r\n<td class=\"rowmiddle\" colspan=\"3\"><strong>Breakout Work Session</strong>\r\n<em>Includes Q&amp;A plus private and collaborative Blueprint work on your brand.</em>\r\n<strong>3:30-4:00 pm</strong></td>\r\n</tr>\r\n<tr>\r\n<td><strong>Panel\r\n4:00-4:45 pm</strong></td>\r\n<td><strong>Gregory Markel</strong>\r\nFounder &amp; CEO of Infuse Creative\r\n<img class=\"alignnone size-thumbnail wp-image-396\" alt=\"GregoryMarkelHeadshot\" src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/GregoryMarkelHeadshot-150x150.png\" width=\"150\" height=\"150\" />\r\n<strong>Chris Miglino</strong>\r\nCEO &amp; Co-Founder at Social Reality\r\n<img class=\"alignnone size-full wp-image-395\" alt=\"Chris-Miglino\" src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/Chris-Miglino.png\" width=\"147\" height=\"150\" /></td>\r\n<td><strong>Disruptech Panel:</strong>\r\n<ul>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">The future of marketing &amp; social technology</li>\r\n</ul>\r\n</td>\r\n</tr>\r\n<tr>\r\n<td><strong>Speaker\r\n4:45-5:00 pm</strong></td>\r\n<td><em>ANNOUNCEMENTS</em></td>\r\n<td></td>\r\n</tr>\r\n<tr>\r\n<td class=\"rowmiddlewhite\" colspan=\"3\"><strong>\'WE\'IP Cocktail Reception and Dinner\r\n\'The Station\', W Hollywood\r\n6:30 – 9:30pm</strong></td>\r\n</tr>\r\n</tbody>\r\n</table>\r\n&nbsp;\r\n<table width=\"924\">\r\n<tbody>\r\n<tr>\r\n<td class=\"intro\" colspan=\"3\">Wednesday, Sept 25</td>\r\n</tr>\r\n<tr>\r\n<td width=\"81\"></td>\r\n<td class=\"row-head\" width=\"314\"><strong><span style=\"text-decoration: underline;\">Presenter</span></strong></td>\r\n<td class=\"row-head\" width=\"513\"><strong><span style=\"text-decoration: underline;\">Topic</span></strong></td>\r\n</tr>\r\n<tr>\r\n<td><strong>Module 4\r\n9:00-9:45 am</strong></td>\r\n<td><strong>Simon Mainwaring</strong>\r\nCEO &amp; Chief Creative Officer\r\nWe First, Inc.</td>\r\n<td><strong>ENGAGEMENT</strong>:\r\n<ul>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">What are the critical storytelling strategies that will engage employees and customers?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">What are the best storytelling tactics specific to different social media channels?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you combine different social media and mobile strategies to tell an audience-specific brand story?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you ensure your story stands out in a real-time, multi-screen, and fast-changing world?</li>\r\n</ul>\r\n</td>\r\n</tr>\r\n<tr>\r\n<td class=\"rowmiddle\" colspan=\"3\"><strong>Breakout Work Session</strong>\r\n<em>Includes Q&amp;A plus private and collaborative Blueprint work on your brand.</em>\r\n<strong>9:45-10:15 am</strong></td>\r\n</tr>\r\n<tr>\r\n<td><strong>Speaker\r\n10:15-11:00 am</strong></td>\r\n<td><strong>Paull Young</strong>\r\nDirector of Digital\r\n<strong>charity:water</strong>\r\n<img class=\"alignnone size-full wp-image-270\" alt=\"paull-speaker\" src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/paull-speaker.jpg\" width=\"150\" height=\"150\" /></td>\r\n<td><strong>PARTICIPATION</strong>\r\n<ul>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you share you story in ways that inspire your community to work with you?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you sustain your brand story and community engagement over time?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you drive community engagement and mobilization online?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How does your brand demonstrate transparency and accountability in terms of its purpose?</li>\r\n</ul>\r\n</td>\r\n</tr>\r\n<tr>\r\n<td><strong>Module 5\r\n11:00-11:45</strong></td>\r\n<td><strong>Simon Mainwaring</strong>\r\nCEO &amp; Chief Creative Officer\r\nWe First, Inc.</td>\r\n<td><strong>CELEBRATION</strong>:\r\n<ul>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you celebrate employees and customers in ways that inspire them to take ownership and share the brand story?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you architect a community specific to the social business marketplace?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you avoid community attrition over time?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you transform your customer community into a network of brand ambassadors?</li>\r\n</ul>\r\n</td>\r\n</tr>\r\n<tr>\r\n<td class=\"rowmiddle\" colspan=\"3\"><strong>Breakout Work Session</strong>\r\n<em>Includes Q&amp;A plus private and collaborative Blueprint work on your brand.</em>\r\n<strong>11:45 am-12:15 pm</strong></td>\r\n</tr>\r\n<tr>\r\n<td class=\"rowmiddlewhite\" colspan=\"3\"><strong>Lunch and Networking Break\r\n12:30-2:00 pm</strong></td>\r\n</tr>\r\n<tr>\r\n<td><strong>Speaker\r\n2:00-2:45 pm</strong></td>\r\n<td><strong>Tracy Underwood</strong>\r\nNational Manager, Corporate Contributions for Toyota Motor Sales, U.S.A, Inc.\r\n<img class=\"alignnone size-thumbnail wp-image-398\" alt=\"tracy-underwood\" src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/tracy-underwood-150x150.png\" width=\"150\" height=\"150\" />\r\n<strong>Mary Nickerson</strong>\r\nNational Manager, Advanced Technology Vehicle Marketing for Toyota Motor Sales, U.S.A., Inc.\r\n<img class=\"alignnone size-full wp-image-397\" alt=\"Mary-Nickerson\" src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/Mary-Nickerson.png\" width=\"150\" height=\"150\" /></td>\r\n<td><strong>Conversation in Industry Leadership</strong></td>\r\n</tr>\r\n<tr>\r\n<td><strong>Module 6\r\n2:45-3:30 pm</strong></td>\r\n<td><strong>Simon Mainwaring</strong>\r\nCEO &amp; Chief Creative Officer\r\nWe First, Inc.</td>\r\n<td><strong>AMPLIFICATION</strong>:\r\n<ul>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you establish a leadership position in a mutually dependent, global community?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you demonstrate your global leadership in a unique way so that your brand stands out?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you work strategic partners to raise awareness of your brand\'s social impact?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you maintain this leadership position over the long-term?</li>\r\n</ul>\r\n</td>\r\n</tr>\r\n<tr>\r\n<td class=\"rowmiddle\" colspan=\"3\"><strong>Breakout Work Session</strong>\r\n<em>Includes Q&amp;A plus private and collaborative Blueprint work on your brand.</em>\r\n<strong>3:30-4:00 pm</strong></td>\r\n</tr>\r\n<tr>\r\n<td><strong>Speaker\r\n4:00-4:45 pm</strong></td>\r\n<td><strong>Aaron Sherinian</strong>\r\nVP of Communications &amp; Public Relations\r\n<strong>United Nations Foundation</strong>\r\n<img class=\"alignnone size-full wp-image-271\" alt=\"aaron-speaker\" src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/aaron-speaker.jpg\" width=\"150\" height=\"150\" /></td>\r\n<td><strong>COLLABORATION</strong>\r\n<ul>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you inspire strategic partners to share your story and serve your brand purpose?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you inspire influencers to share your brand story?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you measure success when collaborating with partners?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you establish your brand leadership position on the global stage?</li>\r\n</ul>\r\n</td>\r\n</tr>\r\n<tr>\r\n<td class=\"rowmiddlewhite\" colspan=\"3\"><strong>Closing Remarks\r\n4:45-5:15 pm</strong></td>\r\n</tr>\r\n</tbody>\r\n</table>\r\n</div>\r\n</div>\r\n</div>','Program','','inherit','open','open','','2-revision-86','','','2013-11-12 00:19:20','2013-11-12 00:19:20','',2,'http://www.wefirstbranding.com/seminar/2-revision-86/',0,'revision','',0),(459,3,'2013-09-22 03:10:32','2013-09-22 03:10:32','<strong>Top Reasons to Attend the 2013 Social Branding Seminar</strong>\r\n\r\nAs discussed in <a href=\"http://www.forbes.com/sites/simonmainwaring/2013/09/20/top-3-trends-about-to-put-you-out-of-business/\" target=\"_blank\">Forbes</a>, there are three powerful trends that threaten your business and that, together, are potentially fatal: Compounding global crises, fast-changing social technologies and rising consumer activism. Companies that fail to adapt can be undone by any one of these trends, but united they can put the most famous household names out of business.\r\n\r\n<strong>That’s why how you define, frame and share your brand story is your most important strategic business decision today. </strong>Here are just some of the reasons companies like Mattel, Coke, Walgreens, Chanel, Nestle, Starbucks, and more are sending teams to L.A for the 2013 Social Branding Seminar: \r\n\r\n<strong>1. Urgency</strong>:  Did you know the Meaningful Brands Index <strong>outperforms the stock market by 120%</strong>, or that 55% of consumers have boycotted a company in the last 12 months? See our <a href=\"http://simonmainwaring.com/future/marketing-3-0-the-rise-of-purpose-driven-social-brands-infographic/\" title=\"latest infographic\" target=\"_blank\">latest infographic</a>.\r\n\r\n<img src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/09/We-First-Infographic-Thumbnail-Purpose-Driven-Social-Brands-300x264.png\" alt=\"We First Infographic Thumbnail Purpose Driven Social Brands\" width=\"300\" height=\"264\" class=\"alignleft size-medium wp-image-420\" />\r\n\r\n<strong>2. <a href=\"http://www.theguardian.com/sustainable-business/inauthenticity-kills-brands\" title=\"Inauthenticity is the quickest way to kill your brand\" target=\"_blank\">Inauthenticity is the quickest way to kill your brand</a></strong>. An authentic alignment of a brand\'s mission, values and practices is the only way to survive the radical transparency now being imposed on companies. \r\n\r\n<strong>3. Internal & external synergy</strong>: Separating marketing from sustainability, and limiting sustainability to the environment, are two symptoms of leadership that has not recognized the larger role that customers expect business to play. See: <a href=\"http://www.forbes.com/sites/simonmainwaring/2013/07/08/cmo-vs-cso-8-steps-to-bridge-the-divide-that-could-undo-your-business/\" target=\"_blank\">CMO Vs. CSO: 8 Steps To Bridge The Divide That Could Undo Your Business</a>\r\n\r\n<strong>4. Meaning-driven marketing wins</strong>:  As Steve Job says <a href=\"http://simonmainwaring.com/future/what-steve-jobs-knew-about-the-importance-of-values-to-your-company/\" title=\"in this classic video\" target=\"_blank\">in this classic video</a> about how he turned around Apple: “Marketing is about values. It’s a complicated and noisy world, and we’re not going to get a chance to get people to remember much about us. No company is. So we have to be really clear about what we want them to know about us.”\r\n\r\n<strong>5. A rare chance to learn from the best</strong>. Have you ever wondered how charity: water became the first non-profit to have 1 million Twitter followers and gets 75% of its fundraising through digital channels? Or how Starbucks is able to be both an iconic global brand and expert local community builder? It’s an incredibly rare opportunity to hear <a href=\"http://www.wefirstbranding.com/seminar/speakers/\" title=\"global leaders\" target=\"_blank\">insights from global leaders</a> at Coca-Cola, Starbucks, Toyota, the UN Foundation and charity: water in an intimate setting and to ask questions about your toughest marketing problems.\r\n\r\n<img src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/09/Speakers-2013-new-290x300.png\" alt=\"Speakers 2013 new\" width=\"290\" height=\"300\" class=\"alignleft size-medium wp-image-421\" />\r\n\r\n<strong>6. Value and Clarity</strong>: After most events you leave with a lots of notebooks and business cards but little time to transpose your learning to your business or brand. That’s why over the course of two days you will work through a <a href=\"http://www.wefirstbranding.com/seminar/program/\" target=\"_blank\"><strong>Social Branding Blueprint</strong></a> answering questions specific to your business so that you walk out with real value in your hand.\r\n\r\n<strong>7. Relationships</strong>: The event format has been specific designed to give you access to speakers and peers to start relationships that can lead to new business, partnerships and friendships. Here are just a few companies you’ll be joining: <strong>Nestle Purina PetCare, Mattel, Chanel, Coca-Cola, Starbucks, Staffmark, FirstCapital Bank of Texas,  In-N-Out Burger, Thrive Farmers, the UN Foundation</strong> and more!\r\n\r\n<strong>8. Contribution</strong>: Every attendee gets to invite their favorite non-profit for free giving them a direct experience in contribution to a cause they care about. The alignment of business and the non-profit sector really has the power to change the world.\r\n\r\n<img src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/09/breakout-group-1-300x200.jpg\" alt=\"breakout group 1\" width=\"300\" height=\"200\" class=\"alignleft size-medium wp-image-422\" />','Why Come?','','inherit','open','open','','419-revision-8','','','2013-09-22 03:10:32','2013-09-22 03:10:32','',419,'http://www.wefirstbranding.com/seminar/419-revision-8/',0,'revision','',0),(460,3,'2013-11-12 01:12:03','2013-11-12 01:12:03','<strong>Top Reasons to Attend the 2014 We First Branding Summit</strong>\r\n\r\nAs discussed in <a href=\"http://www.forbes.com/sites/simonmainwaring/2013/09/20/top-3-trends-about-to-put-you-out-of-business/\" target=\"_blank\">Forbes</a>, there are three powerful trends that threaten your business and that, together, are potentially fatal: Compounding global crises, fast-changing social technologies and rising consumer activism. Companies that fail to adapt can be undone by any one of these trends, but united they can put the most famous household names out of business.\r\n\r\n<strong>That’s why how you define, frame and share your brand story is your most important strategic business decision today. </strong>Here are just some of the reasons companies like Mattel, Coke, Walgreens, Chanel, Nestle, Starbucks, and more send their teams to L.A for our annual Branding Seminar: \r\n\r\n<strong>1. Urgency</strong>:  Did you know the Meaningful Brands Index <strong>outperforms the stock market by 120%</strong>, or that 55% of consumers have boycotted a company in the last 12 months? See our <a href=\"http://simonmainwaring.com/future/marketing-3-0-the-rise-of-purpose-driven-social-brands-infographic/\" title=\"latest infographic\" target=\"_blank\">latest infographic</a>.\r\n\r\n<img src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/09/We-First-Infographic-Thumbnail-Purpose-Driven-Social-Brands-300x264.png\" alt=\"We First Infographic Thumbnail Purpose Driven Social Brands\" width=\"300\" height=\"264\" class=\"alignleft size-medium wp-image-420\" />\r\n\r\n<strong>2. <a href=\"http://www.theguardian.com/sustainable-business/inauthenticity-kills-brands\" title=\"Inauthenticity is the quickest way to kill your brand\" target=\"_blank\">Inauthenticity is the quickest way to kill your brand</a></strong>. An authentic alignment of a brand\'s mission, values and practices is the only way to survive the radical transparency now being imposed on companies. \r\n\r\n<strong>3. Internal & external synergy</strong>: Separating marketing from sustainability, and limiting sustainability to the environment, are two symptoms of leadership that has not recognized the larger role that customers expect business to play. See: <a href=\"http://www.forbes.com/sites/simonmainwaring/2013/07/08/cmo-vs-cso-8-steps-to-bridge-the-divide-that-could-undo-your-business/\" target=\"_blank\">CMO Vs. CSO: 8 Steps To Bridge The Divide That Could Undo Your Business</a>\r\n\r\n<strong>4. Meaning-driven marketing wins</strong>:  As Steve Jobs said <a href=\"http://simonmainwaring.com/future/what-steve-jobs-knew-about-the-importance-of-values-to-your-company/\" title=\"in this classic video\" target=\"_blank\">in this classic video</a> about how he turned around Apple: “Marketing is about values. It’s a complicated and noisy world, and we’re not going to get a chance to get people to remember much about us. No company is. So we have to be really clear about what we want them to know about us.”\r\n\r\n<strong>5. A rare chance to learn from the best</strong>. Have you ever wondered how charity: water became the first non-profit to have 1 million Twitter followers and gets 75% of its fundraising through digital channels? Or how Starbucks is able to be both an iconic global brand and expert local community builder? It’s an incredibly rare opportunity to hear <a href=\"http://www.wefirstbranding.com/seminar/speakers/\" title=\"global leaders\" target=\"_blank\">insights from global leaders</a> like Coca-Cola, Starbucks, Toyota, the UN Foundation and charity: water in an intimate setting and to ask questions about your toughest marketing problems.\r\n\r\n<img src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/09/Speakers-2013-new-290x300.png\" alt=\"Speakers 2013 new\" width=\"290\" height=\"300\" class=\"alignleft size-medium wp-image-421\" />\r\n\r\n<strong>6. Value and Clarity</strong>: After most events you leave with a lots of notebooks and business cards but little time to transpose your learning to your business or brand. That’s why over the course of two days you will work through a <a href=\"http://www.wefirstbranding.com/seminar/program/\" target=\"_blank\"><strong>Social Branding Blueprint</strong></a> answering questions specific to your business so that you walk out with real value in your hand.\r\n\r\n<strong>7. Relationships</strong>: The event format has been specific designed to give you access to speakers and peers to start relationships that can lead to new business, partnerships and friendships. Here are just a few companies you’ll be joining: <strong>Nestle Purina PetCare, Mattel, Chanel, Coca-Cola, Starbucks, Staffmark, FirstCapital Bank of Texas,  In-N-Out Burger, Thrive Farmers, the UN Foundation</strong> and more!\r\n\r\n<strong>8. Contribution</strong>: Every attendee gets to invite their favorite non-profit for free giving them a direct experience in contribution to a cause they care about. The alignment of business and the non-profit sector really has the power to change the world.\r\n\r\n<img src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/09/breakout-group-1-300x200.jpg\" alt=\"breakout group 1\" width=\"300\" height=\"200\" class=\"alignleft size-medium wp-image-422\" />','Why Come?','','inherit','open','open','','419-revision-9','','','2013-11-12 01:12:03','2013-11-12 01:12:03','',419,'http://www.wefirstbranding.com/seminar/419-revision-9/',0,'revision','',0),(464,3,'2013-11-12 01:52:26','2013-11-12 01:52:26','<!--raw-->\r\n\r\n<h2>Registration Packages</h2>\r\n\r\n<p><b><span class=\"red\">VIP Package:</span></b></p>\r\n\r\n<p><This includes a private \"We\"IP evening event featuring a special guest. Network with other speakers and leaders over a <b>private cocktail reception and gourmet 3-course meal. Unfortunately, space is limited to 40 leaders so reserve your VIP spot quickly!</b> \r\n\r\n<p>Be the first to know when we announce our “We”IP guest of honor by signing up for <a href=\"http://wefirstbranding.com/opt-in\" target=\"_blank\">our mailing list</a> today.</p>\r\n\r\n<p></b><span class=\"red\">Corporate Group Rates:</span></b><br />Educate more people on your team to ensure the greatest impact on your company. Buy 3 tickets and unlock a special corporate rate. Please contact us at <a href=\"mailto:contact@wefirstbranding.com\" class=\"blue\">contact@wefirstbranding.com</a> for groups larger than three.  *Note, this offer cannot be combined with any other discounts.</p>\r\n\r\n<p><span class=\"red\">Non-profit and Foundation Registration:</span><br />Every paid \r\nregistration (whether solo ticket or group) comes with one extra ticket to invite a non-profit to attend for FREE. When you register, you will receive a link to share with your non-profit guest. They must enter the name of a registered attendee as well as their non-profit tax ID for verification. Then, all your guest needs to do is pay any necessary travel and accommodation. This way, every attendee can make a difference by helping a non-profit to get crucial training to scale social change.</p>\r\n\r\n<h3>Registration Policies</h3>\r\n<p>Value Guarantee:<br />\r\nWe First exists to help companies grow by doing good. We work hard to provide high value learning and networking \r\nopportunities to help you transform the way you see your business, brand, and the marketplace. We\'re confident your participation in the 2013 We First Social Branding Seminar will be worth every penny and we will gladly refund your registration fee in full if you disagree after having attended. \r\nWe First reserves the right, at its own discretion, to refuse registration\r\nfrom an applicant that does not serve the purpose of the event or that will\r\ncompromise the experience of the event for other attendees.</p>\r\n\r\n<p>Cancellation Policy:<br />\r\nIf you must cancel for any reason you must notify us in \r\nwriting by September 10th, 2013, for a refund less a $100 processing fee. Cancellations received after this date are non-refundable. You may transfer your registration to another person at no cost by providing authorization to the We First Team by September 10, 2013.<p>\r\n\r\n<p>For cancellations after September 10, 2013, we are able to provide a credit for 50% of the amount paid, to use towards next year\'s conference registration fee. The credit expires after the following conference and cannot be transferred further.</p>\r\n\r\n<p>For assistance with registration, please contact us at <a href=\"mailto:contact@wefirstbranding.com\" class=\"blue\">contact@wefirstbranding.com</a>.</p>\r\n<!--/raw-->','Register','','inherit','open','open','','60-revision-30','','','2013-11-12 01:52:26','2013-11-12 01:52:26','',60,'http://www.wefirstbranding.com/seminar/60-revision-30/',0,'revision','',0),(466,3,'2013-11-12 01:54:34','2013-11-12 01:54:34','<!--raw-->\r\n\r\n<h2>Registration Packages</h2>\r\n\r\n<p><b><span class=\"red\">VIP Package:</span></b><br />This includes a private \"We\"IP evening event featuring a special guest. Network with other speakers and leaders over a <b>private cocktail reception and gourmet 3-course meal. Unfortunately, space is limited to 40 leaders so reserve your VIP spot quickly!</p> \r\n\r\n<p>Be the first to know when we announce our “We”IP guest of honor by signing up for <a href=\"http://wefirstbranding.com/opt-in\" target=\"_blank\">our mailing list</a> today.</p>\r\n\r\n<p><b><span class=\"red\">Corporate Group Rates:</span></b><br />Educate more people on your team to ensure the greatest impact on your company. Buy 3 tickets and unlock a special corporate rate. Please contact us at <a href=\"mailto:contact@wefirstbranding.com\" class=\"blue\">contact@wefirstbranding.com</a> for groups larger than three.  *Note, this offer cannot be combined with any other discounts.</p>\r\n\r\n<p><b><span class=\"red\">Non-profit and Foundation Registration:</span></b><br />Every paid \r\nregistration (whether solo ticket or group) comes with one extra ticket to invite a non-profit to attend for FREE. When you register, you will receive a link to share with your non-profit guest. They must enter the name of a registered attendee as well as their non-profit tax ID for verification. Then, all your guest needs to do is pay any necessary travel and accommodation. This way, every attendee can make a difference by helping a non-profit to get crucial training to scale social change.</p>\r\n\r\n<h3>Registration Policies</h3>\r\n<p>Value Guarantee:<br />\r\nWe First exists to help companies grow by doing good. We work hard to provide high value learning and networking \r\nopportunities to help you transform the way you see your business, brand, and the marketplace. We\'re confident your participation in the 2013 We First Social Branding Seminar will be worth every penny and we will gladly refund your registration fee in full if you disagree after having attended. \r\nWe First reserves the right, at its own discretion, to refuse registration\r\nfrom an applicant that does not serve the purpose of the event or that will\r\ncompromise the experience of the event for other attendees.</p>\r\n\r\n<p>Cancellation Policy:<br />\r\nIf you must cancel for any reason you must notify us in \r\nwriting by September 10th, 2013, for a refund less a $100 processing fee. Cancellations received after this date are non-refundable. You may transfer your registration to another person at no cost by providing authorization to the We First Team by September 10, 2013.<p>\r\n\r\n<p>For cancellations after September 10, 2013, we are able to provide a credit for 50% of the amount paid, to use towards next year\'s conference registration fee. The credit expires after the following conference and cannot be transferred further.</p>\r\n\r\n<p>For assistance with registration, please contact us at <a href=\"mailto:contact@wefirstbranding.com\" class=\"blue\">contact@wefirstbranding.com</a>.</p>\r\n<!--/raw-->','Register','','inherit','open','open','','60-revision-32','','','2013-11-12 01:54:34','2013-11-12 01:54:34','',60,'http://www.wefirstbranding.com/seminar/60-revision-32/',0,'revision','',0),(465,3,'2013-11-12 01:53:06','2013-11-12 01:53:06','<!--raw-->\r\n\r\n<h2>Registration Packages</h2>\r\n\r\n<p><b><span class=\"red\">VIP Package:</span></b></p>\r\n\r\n<p><This includes a private \"We\"IP evening event featuring a special guest. Network with other speakers and leaders over a <b>private cocktail reception and gourmet 3-course meal. Unfortunately, space is limited to 40 leaders so reserve your VIP spot quickly!</b> \r\n\r\n<p>Be the first to know when we announce our “We”IP guest of honor by signing up for <a href=\"http://wefirstbranding.com/opt-in\" target=\"_blank\">our mailing list</a> today.</p>\r\n\r\n<p><b><span class=\"red\">Corporate Group Rates:</span></b><br />Educate more people on your team to ensure the greatest impact on your company. Buy 3 tickets and unlock a special corporate rate. Please contact us at <a href=\"mailto:contact@wefirstbranding.com\" class=\"blue\">contact@wefirstbranding.com</a> for groups larger than three.  *Note, this offer cannot be combined with any other discounts.</p>\r\n\r\n<p><b><span class=\"red\">Non-profit and Foundation Registration:</span></b><br />Every paid \r\nregistration (whether solo ticket or group) comes with one extra ticket to invite a non-profit to attend for FREE. When you register, you will receive a link to share with your non-profit guest. They must enter the name of a registered attendee as well as their non-profit tax ID for verification. Then, all your guest needs to do is pay any necessary travel and accommodation. This way, every attendee can make a difference by helping a non-profit to get crucial training to scale social change.</p>\r\n\r\n<h3>Registration Policies</h3>\r\n<p>Value Guarantee:<br />\r\nWe First exists to help companies grow by doing good. We work hard to provide high value learning and networking \r\nopportunities to help you transform the way you see your business, brand, and the marketplace. We\'re confident your participation in the 2013 We First Social Branding Seminar will be worth every penny and we will gladly refund your registration fee in full if you disagree after having attended. \r\nWe First reserves the right, at its own discretion, to refuse registration\r\nfrom an applicant that does not serve the purpose of the event or that will\r\ncompromise the experience of the event for other attendees.</p>\r\n\r\n<p>Cancellation Policy:<br />\r\nIf you must cancel for any reason you must notify us in \r\nwriting by September 10th, 2013, for a refund less a $100 processing fee. Cancellations received after this date are non-refundable. You may transfer your registration to another person at no cost by providing authorization to the We First Team by September 10, 2013.<p>\r\n\r\n<p>For cancellations after September 10, 2013, we are able to provide a credit for 50% of the amount paid, to use towards next year\'s conference registration fee. The credit expires after the following conference and cannot be transferred further.</p>\r\n\r\n<p>For assistance with registration, please contact us at <a href=\"mailto:contact@wefirstbranding.com\" class=\"blue\">contact@wefirstbranding.com</a>.</p>\r\n<!--/raw-->','Register','','inherit','open','open','','60-revision-31','','','2013-11-12 01:53:06','2013-11-12 01:53:06','',60,'http://www.wefirstbranding.com/seminar/60-revision-31/',0,'revision','',0),(467,3,'2013-11-12 01:56:00','2013-11-12 01:56:00','<!--raw-->\r\n\r\n<h2>Registration Packages</h2>\r\n\r\n<p><b><span class=\"red\">VIP Package:</span></b><br />This includes a private \"We\"IP evening event featuring a special guest. Network with other speakers and leaders over a <b>private cocktail reception and gourmet 3-course meal. Unfortunately, space is limited to 40 leaders so reserve your VIP spot quickly!\r\n\r\nBe the first to know when we announce our “We”IP guest of honor by signing up for <a href=\"http://wefirstbranding.com/opt-in\" target=\"_blank\">our mailing list</a> today.</p>\r\n\r\n<p><b><span class=\"red\">Corporate Group Rates:</span></b><br />Educate more people on your team to ensure the greatest impact on your company. Buy 3 tickets and unlock a special corporate rate. Please contact us at <a href=\"mailto:contact@wefirstbranding.com\" class=\"blue\">contact@wefirstbranding.com</a> for groups larger than three.  *Note, this offer cannot be combined with any other discounts.</p>\r\n\r\n<p><b><span class=\"red\">Non-profit and Foundation Registration:</span></b><br />Every paid \r\nregistration (whether solo ticket or group) comes with one extra ticket to invite a non-profit to attend for FREE. When you register, you will receive a link to share with your non-profit guest. They must enter the name of a registered attendee as well as their non-profit tax ID for verification. Then, all your guest needs to do is pay any necessary travel and accommodation. This way, every attendee can make a difference by helping a non-profit to get crucial training to scale social change.</p>\r\n\r\n<h3>Registration Policies</h3>\r\n<p>Value Guarantee:<br />\r\nWe First exists to help companies grow by doing good. We work hard to provide high value learning and networking \r\nopportunities to help you transform the way you see your business, brand, and the marketplace. We\'re confident your participation in the 2013 We First Social Branding Seminar will be worth every penny and we will gladly refund your registration fee in full if you disagree after having attended. \r\nWe First reserves the right, at its own discretion, to refuse registration\r\nfrom an applicant that does not serve the purpose of the event or that will\r\ncompromise the experience of the event for other attendees.</p>\r\n\r\n<p>Cancellation Policy:<br />\r\nIf you must cancel for any reason you must notify us in \r\nwriting by September 10th, 2013, for a refund less a $100 processing fee. Cancellations received after this date are non-refundable. You may transfer your registration to another person at no cost by providing authorization to the We First Team by September 10, 2013.<p>\r\n\r\n<p>For cancellations after September 10, 2013, we are able to provide a credit for 50% of the amount paid, to use towards next year\'s conference registration fee. The credit expires after the following conference and cannot be transferred further.</p>\r\n\r\n<p>For assistance with registration, please contact us at <a href=\"mailto:contact@wefirstbranding.com\" class=\"blue\">contact@wefirstbranding.com</a>.</p>\r\n<!--/raw-->','Register','','inherit','open','open','','60-revision-33','','','2013-11-12 01:56:00','2013-11-12 01:56:00','',60,'http://www.wefirstbranding.com/seminar/60-revision-33/',0,'revision','',0),(468,3,'2013-11-12 01:57:18','2013-11-12 01:57:18','<!--raw-->\r\n\r\n<h2>Registration Packages</h2>\r\n\r\n<p><b><span class=\"red\">VIP Package:</span></b><br />This includes a private \"We\"IP evening event featuring a special guest. Network with other speakers and leaders over a <b>private cocktail reception and gourmet 3-course meal.</b> Unfortunately, space is limited to 40 leaders so reserve your VIP spot quickly!\r\n\r\nBe the first to know when we announce our “We”IP guest of honor by signing up for <a href=\"http://wefirstbranding.com/opt-in\" target=\"_blank\">our mailing list</a> today.</p>\r\n\r\n<p><b><span class=\"red\">Corporate Group Rates:</span></b><br />Educate more people on your team to ensure the greatest impact on your company. Buy 3 tickets and unlock a special corporate rate. Please contact us at <a href=\"mailto:contact@wefirstbranding.com\" class=\"blue\">contact@wefirstbranding.com</a> for groups larger than three.  *Note, this offer cannot be combined with any other discounts.</p>\r\n\r\n<p><b><span class=\"red\">Non-profit and Foundation Registration:</span></b><br />Every paid \r\nregistration (whether solo ticket or group) comes with one extra ticket to invite a non-profit to attend for FREE. When you register, you will receive a link to share with your non-profit guest. They must enter the name of a registered attendee as well as their non-profit tax ID for verification. Then, all your guest needs to do is pay any necessary travel and accommodation. This way, every attendee can make a difference by helping a non-profit to get crucial training to scale social change.</p>\r\n\r\n<h3>Registration Policies</h3>\r\n<p>Value Guarantee:<br />\r\nWe First exists to help companies grow by doing good. We work hard to provide high value learning and networking \r\nopportunities to help you transform the way you see your business, brand, and the marketplace. We\'re confident your participation in the 2013 We First Social Branding Seminar will be worth every penny and we will gladly refund your registration fee in full if you disagree after having attended. \r\nWe First reserves the right, at its own discretion, to refuse registration\r\nfrom an applicant that does not serve the purpose of the event or that will\r\ncompromise the experience of the event for other attendees.</p>\r\n\r\n<p>Cancellation Policy:<br />\r\nIf you must cancel for any reason you must notify us in \r\nwriting by September 10th, 2013, for a refund less a $100 processing fee. Cancellations received after this date are non-refundable. You may transfer your registration to another person at no cost by providing authorization to the We First Team by September 10, 2013.<p>\r\n\r\n<p>For cancellations after September 10, 2013, we are able to provide a credit for 50% of the amount paid, to use towards next year\'s conference registration fee. The credit expires after the following conference and cannot be transferred further.</p>\r\n\r\n<p>For assistance with registration, please contact us at <a href=\"mailto:contact@wefirstbranding.com\" class=\"blue\">contact@wefirstbranding.com</a>.</p>\r\n<!--/raw-->','Register','','inherit','open','open','','60-revision-34','','','2013-11-12 01:57:18','2013-11-12 01:57:18','',60,'http://www.wefirstbranding.com/seminar/60-revision-34/',0,'revision','',0),(469,3,'2013-11-12 01:57:18','2013-11-12 01:57:18','<!--raw-->\r\n\r\n<h2>Registration Packages</h2>\r\n\r\n<p><b><span class=\"red\">VIP Package:</span></b><br />This includes a private \"We\"IP evening event featuring a special guest. Network with other speakers and leaders over a <b>private cocktail reception and gourmet 3-course meal.</b> Unfortunately, space is limited to 40 leaders so reserve your VIP spot quickly!\r\n\r\nBe the first to know when we announce our “We”IP guest of honor by signing up for <a href=\"http://wefirstbranding.com/opt-in\" target=\"_blank\">our mailing list</a> today.</p>\r\n\r\n<p><b><span class=\"red\">Corporate Group Rates:</span></b><br />Educate more people on your team to ensure the greatest impact on your company. Buy 3 tickets and unlock a special corporate rate. Please contact us at <a href=\"mailto:contact@wefirstbranding.com\" class=\"blue\">contact@wefirstbranding.com</a> for groups larger than three.  *Note, this offer cannot be combined with any other discounts.</p>\r\n\r\n<p><b><span class=\"red\">Non-profit and Foundation Registration:</span></b><br />Every paid \r\nregistration (whether solo ticket or group) comes with one extra ticket to invite a non-profit to attend for FREE. When you register, you will receive a link to share with your non-profit guest. They must enter the name of a registered attendee as well as their non-profit tax ID for verification. Then, all your guest needs to do is pay any necessary travel and accommodation. This way, every attendee can make a difference by helping a non-profit to get crucial training to scale social change.</p>\r\n\r\n<h3>Registration Policies</h3>\r\n<p>Value Guarantee:<br />\r\nWe First exists to help companies grow by doing good. We work hard to provide high value learning and networking \r\nopportunities to help you transform the way you see your business, brand, and the marketplace. We\'re confident your participation in the 2013 We First Social Branding Seminar will be worth every penny and we will gladly refund your registration fee in full if you disagree after having attended. \r\nWe First reserves the right, at its own discretion, to refuse registration\r\nfrom an applicant that does not serve the purpose of the event or that will\r\ncompromise the experience of the event for other attendees.</p>\r\n\r\n<p>Cancellation Policy:<br />\r\nIf you must cancel for any reason you must notify us in \r\nwriting by September 10th, 2013, for a refund less a $100 processing fee. Cancellations received after this date are non-refundable. You may transfer your registration to another person at no cost by providing authorization to the We First Team by September 10, 2013.<p>\r\n\r\n<p>For cancellations after September 10, 2013, we are able to provide a credit for 50% of the amount paid, to use towards next year\'s conference registration fee. The credit expires after the following conference and cannot be transferred further.</p>\r\n\r\n<p>For assistance with registration, please contact us at <a href=\"mailto:contact@wefirstbranding.com\" class=\"blue\">contact@wefirstbranding.com</a>.</p>\r\n<!--/raw-->','Register','','inherit','open','open','','60-revision-35','','','2013-11-12 01:57:18','2013-11-12 01:57:18','',60,'http://www.wefirstbranding.com/seminar/60-revision-35/',0,'revision','',0),(471,2,'2013-11-12 22:24:29','2013-11-12 22:24:29','','2013 Attendee Logos','','inherit','open','open','','2013-attendee-logos','','','2013-11-12 22:24:29','2013-11-12 22:24:29','',0,'http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/11/2013-Attendee-Logos.png',0,'attachment','image/png',0),(472,2,'2013-11-12 00:45:49','2013-11-12 00:45:49','<!--raw-->\r\n\r\n<h2>Attendees</h2>\r\n<p>This year we had over 180 executives from leading brands, non-profits, and high-growth companies. Here are just some of this year’s attendees:</p>\r\n\r\n<ul class=\"attendees-list\">\r\n<li><img src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/WF13_Facebook_Ad.jpg\" alt=\"WF13_Facebook_Ad\" width=\"500\" height=\"500\" class=\"alignnone size-full wp-image-417\" /></li>\r\n</ul>\r\n\r\n<h3>Testimonials</h3>\r\n\"We First is the first training I\'ve attended that is truly useful as it helps you define a purpose for your brand or company and act on it using social media tools. The content is fantastic, carefully designed, and you end up with a clear map of what to do and how to do it as opposed to just inspiring information.\" <br />\r\n<strong>Javier Rodriguez Merino, Group Marketing Sustainability Director, The Coca-Cola Company</strong><br /><br />\r\n \r\n\"If you were to bring someone in to share the expertise that you\'re getting with the Social Branding Blueprint, it would cost you tens of thousands of dollars. The thing that I like about this training is you have in that blueprint an incredible tool to step out and be able to make some consistent, logical steps to get you to where you want to be.\" <br />\r\n<strong>Richard Davis, President, Arbor Scientia</strong><br /><br />\r\n \r\n\"Simon Mainwaring is the new master of the \'three wins\' – for your company, for your customers, and for the planet.\" <br />\r\n<strong>Steve Hayden, Vice Chairman, Ogilvy & Mather Worldwide </strong><br /><br />\r\n\r\n\"If your company is interested in keeping ahead of the new wave of customer engagement that is now powered by the new tools of social media – and who isn\'t? – you should have Simon Mainwaring to show you how to do it.\" <br />\r\n<strong>Rick Ridgeway, VP Environmental Initiatives, Patagonia </strong><br /><br />\r\n\r\n\"Simon Mainwaring has a deep and powerful understanding of social media and presents great opportunities to use it for real change.\"<br />\r\n<strong>Scott Harrison, founder of charity: water</strong><br /><br />\r\n\r\n\"After training with We First our engagement level on Facebook (people talking about us) has constantly exceeded 10% and mostly stays between 20-30% with a high of 70%. This is compared to good target range between 1-5%. We have seen sales as a direct result of the high interaction levels.\"<br />\r\n<strong>Michael Jones, CEO, Thrive Farmers Coffee</strong><br /><br />\r\n\r\n\"This is a completely different experience. What you\'re learning here is actually how to do this; it\'s a hands on thing, a curriculum for learning.\" <br />\r\n<strong>Robert Tercek, Chairman, Creative Visions Foundation</strong><br /><br />\r\n\r\n\"The We First training program exceeded any pre-conceived expectations I had. You’ll see a direct impact on your business or cause almost immediately.\"<br />\r\n<strong>Zack Swire, Founder, eGood</strong><br /><br />\r\n\r\nAfter working with Simon, the number of new business leads increased 40% in the past three months.<br />\r\n<strong>Mark Burgess, Co-founder, Blue Focus Marketing</strong><br /><br />\r\n\r\n\"Mainwaring is an inspiring leader that truly understands the dynamics in play in the new world of business, online consumer behavior, and how they can collaborate to rethink and rework paths to true global renewal.\" <br />\r\n<strong>Brian Solis, award-winning author of Engage, The End of Business As Usual </strong><br /><br />\r\n\r\n\"We First is as prescient as it is visionary – a must for marketers intent on creating a prosperous future for all.\" <br />\r\n<strong>Rishad Tobaccowala, Chief Strategy and Innovation Officer for VivaKi, Publicis Groupe </strong><br /><br />\r\n\r\n\"Few understand the power of brands and consumers better than Simon Mainwaring. He presents a truly compelling vision of how to transform that power to the benefit of society and the good of capitalism.\" <br />\r\n<strong>Jeff Jarvis, Author of What Would Google Do? & New Media columnist for The Guardian </strong><br /><br />\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n<!--/raw-->','Who Attends','','inherit','open','open','','34-revision-13','','','2013-11-12 00:45:49','2013-11-12 00:45:49','',34,'http://www.wefirstbranding.com/seminar/34-revision-13/',0,'revision','',0),(473,2,'2013-11-12 22:24:57','2013-11-12 22:24:57','<!--raw-->\r\n\r\n<h2>Attendees</h2>\r\n<p>The We First Branding Summit brings together 200 executives from leading brands, non-profits and high-growth companies. </p>\r\n\r\n<ul class=\"attendees-list\">\r\n<li><img src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/11/2013-Attendee-Logos.png\" alt=\"WF13_Facebook_Ad\" width=\"515\" height=\"605\" class=\"alignnone size-full wp-image-417\" /></li>\r\n</ul>\r\n\r\n<h3>Testimonials</h3>\r\n\"We First is the first training I\'ve attended that is truly useful as it helps you define a purpose for your brand or company and act on it using social media tools. The content is fantastic, carefully designed, and you end up with a clear map of what to do and how to do it as opposed to just inspiring information.\" <br />\r\n<strong>Javier Rodriguez Merino, Group Marketing Sustainability Director, The Coca-Cola Company</strong><br /><br />\r\n \r\n\"If you were to bring someone in to share the expertise that you\'re getting with the Social Branding Blueprint, it would cost you tens of thousands of dollars. The thing that I like about this training is you have in that blueprint an incredible tool to step out and be able to make some consistent, logical steps to get you to where you want to be.\" <br />\r\n<strong>Richard Davis, President, Arbor Scientia</strong><br /><br />\r\n \r\n\"Simon Mainwaring is the new master of the \'three wins\' – for your company, for your customers, and for the planet.\" <br />\r\n<strong>Steve Hayden, Vice Chairman, Ogilvy & Mather Worldwide </strong><br /><br />\r\n\r\n\"If your company is interested in keeping ahead of the new wave of customer engagement that is now powered by the new tools of social media – and who isn\'t? – you should have Simon Mainwaring to show you how to do it.\" <br />\r\n<strong>Rick Ridgeway, VP Environmental Initiatives, Patagonia </strong><br /><br />\r\n\r\n\"Simon Mainwaring has a deep and powerful understanding of social media and presents great opportunities to use it for real change.\"<br />\r\n<strong>Scott Harrison, founder of charity: water</strong><br /><br />\r\n\r\n\"After training with We First our engagement level on Facebook (people talking about us) has constantly exceeded 10% and mostly stays between 20-30% with a high of 70%. This is compared to good target range between 1-5%. We have seen sales as a direct result of the high interaction levels.\"<br />\r\n<strong>Michael Jones, CEO, Thrive Farmers Coffee</strong><br /><br />\r\n\r\n\"This is a completely different experience. What you\'re learning here is actually how to do this; it\'s a hands on thing, a curriculum for learning.\" <br />\r\n<strong>Robert Tercek, Chairman, Creative Visions Foundation</strong><br /><br />\r\n\r\n\"The We First training program exceeded any pre-conceived expectations I had. You’ll see a direct impact on your business or cause almost immediately.\"<br />\r\n<strong>Zack Swire, Founder, eGood</strong><br /><br />\r\n\r\nAfter working with Simon, the number of new business leads increased 40% in the past three months.<br />\r\n<strong>Mark Burgess, Co-founder, Blue Focus Marketing</strong><br /><br />\r\n\r\n\"Mainwaring is an inspiring leader that truly understands the dynamics in play in the new world of business, online consumer behavior, and how they can collaborate to rethink and rework paths to true global renewal.\" <br />\r\n<strong>Brian Solis, award-winning author of Engage, The End of Business As Usual </strong><br /><br />\r\n\r\n\"We First is as prescient as it is visionary – a must for marketers intent on creating a prosperous future for all.\" <br />\r\n<strong>Rishad Tobaccowala, Chief Strategy and Innovation Officer for VivaKi, Publicis Groupe </strong><br /><br />\r\n\r\n\"Few understand the power of brands and consumers better than Simon Mainwaring. He presents a truly compelling vision of how to transform that power to the benefit of society and the good of capitalism.\" <br />\r\n<strong>Jeff Jarvis, Author of What Would Google Do? & New Media columnist for The Guardian </strong><br /><br />\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n<!--/raw-->','Who Attends','','inherit','open','open','','34-revision-14','','','2013-11-12 22:24:57','2013-11-12 22:24:57','',34,'http://www.wefirstbranding.com/seminar/34-revision-14/',0,'revision','',0),(475,2,'2013-11-12 22:28:22','2013-11-12 22:28:22','','2013 Attendee Titles','','inherit','open','open','','2013-attendee-titles','','','2013-11-12 22:28:22','2013-11-12 22:28:22','',34,'http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/2013-Attendee-Titles.png',0,'attachment','image/png',0),(476,2,'2013-11-12 22:29:40','2013-11-12 22:29:40','','2013 Non Profits','','inherit','open','open','','2013-non-profits','','','2013-11-12 22:29:40','2013-11-12 22:29:40','',34,'http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/2013-Non-Profits.png',0,'attachment','image/png',0),(477,2,'2013-11-12 22:26:24','2013-11-12 22:26:24','<!--raw-->\r\n\r\n<h2>Attendees</h2>\r\n<p>The We First Branding Summit brings together 200 executives from leading brands, non-profits and high-growth companies.</p>\r\n<p>Our 2013 attendees hailed from a wide range of industries including:</p>\r\n\r\n<ul class=\"attendees-list\">\r\n<li><img src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/11/2013-Attendee-Logos.png\" alt=\"WF13_Facebook_Ad\" width=\"515\" height=\"605\" class=\"alignnone size-full wp-image-417\" /></li>\r\n</ul>\r\n\r\n<h3>Testimonials</h3>\r\n\"We First is the first training I\'ve attended that is truly useful as it helps you define a purpose for your brand or company and act on it using social media tools. The content is fantastic, carefully designed, and you end up with a clear map of what to do and how to do it as opposed to just inspiring information.\" <br />\r\n<strong>Javier Rodriguez Merino, Group Marketing Sustainability Director, The Coca-Cola Company</strong><br /><br />\r\n \r\n\"If you were to bring someone in to share the expertise that you\'re getting with the Social Branding Blueprint, it would cost you tens of thousands of dollars. The thing that I like about this training is you have in that blueprint an incredible tool to step out and be able to make some consistent, logical steps to get you to where you want to be.\" <br />\r\n<strong>Richard Davis, President, Arbor Scientia</strong><br /><br />\r\n \r\n\"Simon Mainwaring is the new master of the \'three wins\' – for your company, for your customers, and for the planet.\" <br />\r\n<strong>Steve Hayden, Vice Chairman, Ogilvy & Mather Worldwide </strong><br /><br />\r\n\r\n\"If your company is interested in keeping ahead of the new wave of customer engagement that is now powered by the new tools of social media – and who isn\'t? – you should have Simon Mainwaring to show you how to do it.\" <br />\r\n<strong>Rick Ridgeway, VP Environmental Initiatives, Patagonia </strong><br /><br />\r\n\r\n\"Simon Mainwaring has a deep and powerful understanding of social media and presents great opportunities to use it for real change.\"<br />\r\n<strong>Scott Harrison, founder of charity: water</strong><br /><br />\r\n\r\n\"After training with We First our engagement level on Facebook (people talking about us) has constantly exceeded 10% and mostly stays between 20-30% with a high of 70%. This is compared to good target range between 1-5%. We have seen sales as a direct result of the high interaction levels.\"<br />\r\n<strong>Michael Jones, CEO, Thrive Farmers Coffee</strong><br /><br />\r\n\r\n\"This is a completely different experience. What you\'re learning here is actually how to do this; it\'s a hands on thing, a curriculum for learning.\" <br />\r\n<strong>Robert Tercek, Chairman, Creative Visions Foundation</strong><br /><br />\r\n\r\n\"The We First training program exceeded any pre-conceived expectations I had. You’ll see a direct impact on your business or cause almost immediately.\"<br />\r\n<strong>Zack Swire, Founder, eGood</strong><br /><br />\r\n\r\nAfter working with Simon, the number of new business leads increased 40% in the past three months.<br />\r\n<strong>Mark Burgess, Co-founder, Blue Focus Marketing</strong><br /><br />\r\n\r\n\"Mainwaring is an inspiring leader that truly understands the dynamics in play in the new world of business, online consumer behavior, and how they can collaborate to rethink and rework paths to true global renewal.\" <br />\r\n<strong>Brian Solis, award-winning author of Engage, The End of Business As Usual </strong><br /><br />\r\n\r\n\"We First is as prescient as it is visionary – a must for marketers intent on creating a prosperous future for all.\" <br />\r\n<strong>Rishad Tobaccowala, Chief Strategy and Innovation Officer for VivaKi, Publicis Groupe </strong><br /><br />\r\n\r\n\"Few understand the power of brands and consumers better than Simon Mainwaring. He presents a truly compelling vision of how to transform that power to the benefit of society and the good of capitalism.\" <br />\r\n<strong>Jeff Jarvis, Author of What Would Google Do? & New Media columnist for The Guardian </strong><br /><br />\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n<!--/raw-->','Who Attends','','inherit','open','open','','34-revision-16','','','2013-11-12 22:26:24','2013-11-12 22:26:24','',34,'http://www.wefirstbranding.com/seminar/34-revision-16/',0,'revision','',0),(478,2,'2013-11-12 22:29:47','2013-11-12 22:29:47','<!--raw-->\r\n\r\n<h2>Attendees</h2>\r\n<p>The We First Branding Summit brings together 200 executives from leading brands, non-profits and high-growth companies.</p>\r\n<p>Our 2013 attendees hailed from a wide range of industries including:</p>\r\n\r\n<ul class=\"attendees-list\">\r\n<li><img src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/11/2013-Attendee-Logos.png\" alt=\"WF13_Facebook_Ad\" width=\"515\" height=\"605\" class=\"alignnone size-full wp-image-417\" /></li>\r\n</ul>\r\n\r\n<p><strong>50% of attendees hold a high-level position within their company</strong> with titles including CMO, VP/Director of Marketing, VP/Director of Corporate Communications, VP/ Director of Sustainability and VP/Director of CSR, Founder, and CEO.</p>\r\n\r\n<img src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/2013-Attendee-Titles.png\" alt=\"2013 Attendee Titles\" width=\"437\" height=\"414\" class=\"alignleft size-full wp-image-475\" />\r\n\r\n<p><strong>The We First 1:1 program means every registration comes with a free ticket for a non-profit or company Foundation.</strong> In 2013, 43 non-profits and Foundations were able to attend the Summit including:</p>\r\n\r\n<img src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/2013-Non-Profits.png\" alt=\"2013 Non Profits\" width=\"550\" height=\"505\" class=\"alignleft size-full wp-image-476\" />\r\n\r\n<h3>Testimonials</h3>\r\n\"We First is the first training I\'ve attended that is truly useful as it helps you define a purpose for your brand or company and act on it using social media tools. The content is fantastic, carefully designed, and you end up with a clear map of what to do and how to do it as opposed to just inspiring information.\" <br />\r\n<strong>Javier Rodriguez Merino, Group Marketing Sustainability Director, The Coca-Cola Company</strong><br /><br />\r\n \r\n\"If you were to bring someone in to share the expertise that you\'re getting with the Social Branding Blueprint, it would cost you tens of thousands of dollars. The thing that I like about this training is you have in that blueprint an incredible tool to step out and be able to make some consistent, logical steps to get you to where you want to be.\" <br />\r\n<strong>Richard Davis, President, Arbor Scientia</strong><br /><br />\r\n \r\n\"Simon Mainwaring is the new master of the \'three wins\' – for your company, for your customers, and for the planet.\" <br />\r\n<strong>Steve Hayden, Vice Chairman, Ogilvy & Mather Worldwide </strong><br /><br />\r\n\r\n\"If your company is interested in keeping ahead of the new wave of customer engagement that is now powered by the new tools of social media – and who isn\'t? – you should have Simon Mainwaring to show you how to do it.\" <br />\r\n<strong>Rick Ridgeway, VP Environmental Initiatives, Patagonia </strong><br /><br />\r\n\r\n\"Simon Mainwaring has a deep and powerful understanding of social media and presents great opportunities to use it for real change.\"<br />\r\n<strong>Scott Harrison, founder of charity: water</strong><br /><br />\r\n\r\n\"After training with We First our engagement level on Facebook (people talking about us) has constantly exceeded 10% and mostly stays between 20-30% with a high of 70%. This is compared to good target range between 1-5%. We have seen sales as a direct result of the high interaction levels.\"<br />\r\n<strong>Michael Jones, CEO, Thrive Farmers Coffee</strong><br /><br />\r\n\r\n\"This is a completely different experience. What you\'re learning here is actually how to do this; it\'s a hands on thing, a curriculum for learning.\" <br />\r\n<strong>Robert Tercek, Chairman, Creative Visions Foundation</strong><br /><br />\r\n\r\n\"The We First training program exceeded any pre-conceived expectations I had. You’ll see a direct impact on your business or cause almost immediately.\"<br />\r\n<strong>Zack Swire, Founder, eGood</strong><br /><br />\r\n\r\nAfter working with Simon, the number of new business leads increased 40% in the past three months.<br />\r\n<strong>Mark Burgess, Co-founder, Blue Focus Marketing</strong><br /><br />\r\n\r\n\"Mainwaring is an inspiring leader that truly understands the dynamics in play in the new world of business, online consumer behavior, and how they can collaborate to rethink and rework paths to true global renewal.\" <br />\r\n<strong>Brian Solis, award-winning author of Engage, The End of Business As Usual </strong><br /><br />\r\n\r\n\"We First is as prescient as it is visionary – a must for marketers intent on creating a prosperous future for all.\" <br />\r\n<strong>Rishad Tobaccowala, Chief Strategy and Innovation Officer for VivaKi, Publicis Groupe </strong><br /><br />\r\n\r\n\"Few understand the power of brands and consumers better than Simon Mainwaring. He presents a truly compelling vision of how to transform that power to the benefit of society and the good of capitalism.\" <br />\r\n<strong>Jeff Jarvis, Author of What Would Google Do? & New Media columnist for The Guardian </strong><br /><br />\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n<!--/raw-->','Who Attends','','inherit','open','open','','34-revision-17','','','2013-11-12 22:29:47','2013-11-12 22:29:47','',34,'http://www.wefirstbranding.com/seminar/34-revision-17/',0,'revision','',0),(483,3,'2013-11-13 18:45:51','2013-11-13 18:45:51','','Welcome_Program_Schedule','','inherit','open','open','','welcome_program_schedule','','','2013-11-13 18:45:51','2013-11-13 18:45:51','',2,'http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/Welcome_Program_Schedule.jpg',0,'attachment','image/jpeg',0),(482,3,'2013-11-13 18:37:46','2013-11-13 18:37:46','<article>\r\n<h2>Hands-on education from top marketers and community architects</h2>\r\n<strong>OVERVIEW:</strong>\r\n<ul>\r\n<ul>\r\n	<li type=\"disc\"><strong>TWO DAYS</strong>: This two-day summit is a <strong>hands-on training seminar</strong> during which you work through a <strong>2014 Social Branding Blueprint</strong> to resolve a critical branding issue specific to your business ensuring you get tangible value out of the event.</li>\r\n	<li type=\"disc\"><strong>SIX MODULES</strong>: We cover <strong>6 Modules of training</strong> that take you from the reality of today’s social business marketplace, to defining and framing your brand story, to using the latest social and mobile technologies to share your story.</li>\r\n	<li type=\"disc\"><strong>GUEST SPEAKERS</strong>: Between each Module you’ll hear from <strong>global branding and community-building experts</strong> (for-profit and non-profit) followed by breakout sessions to work on your Blueprint individually and with peers.</li>\r\n	<li type=\"disc\"><strong>\'WE\'IP DINNER</strong>: A <strong>special dinner</strong> provides an opportunity to additional networking and insights from special guests.</li>\r\n	<li type=\"disc\"><strong>GOAL</strong>: Our goal is to ensure you know how to use <strong>strategic brand storytelling and scalable social technologies</strong> to protect your brand and build your reputation, employee productivity, customer sales and social impact to lead in today’s connected marketplace.</li>\r\n	<li type=\"disc\">Below is the 2013 Summit schedule and you can download the full 2013 program<a href=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/Welcome_Program_LR-1.pdf\" target=\"_blank\"> here</a>.</li>\r\n	<li type=\"disc\">Make sure to <strong><a href=\"http://wefirstbranding.com/opt-in\" target=\"_blank\">join our mailing list</a></strong> and be the first to know about our 2014 lineup!</li>\r\n</ul>\r\n</ul>\r\n<a href=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/Welcome_Program_Schedule.jpg\"><img src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/Welcome_Program_Schedule-231x300.jpg\" alt=\"Welcome_Program_Schedule\" width=\"231\" height=\"300\" class=\"alignnone size-medium wp-image-480\" /></a>\r\n</article>\r\n<div id=\"program-schedule\" style=\"padding-top: 210px; margin-left: -50px;\">\r\n<div class=\"container\">\r\n<div class=\"row\">\r\n<table width=\"924\">\r\n<tbody>\r\n<tr>\r\n<td class=\"intro\" colspan=\"3\">Tuesday, Sept 24</td>\r\n</tr>\r\n<tr>\r\n<td width=\"80\"></td>\r\n<td class=\"row-head\" width=\"314\"><strong><span style=\"text-decoration: underline;\">Presenter</span></strong></td>\r\n<td class=\"row-head\" width=\"514\"><strong><span style=\"text-decoration: underline;\">Topic</span></strong></td>\r\n</tr>\r\n<tr>\r\n<td><strong>8:30-9:00 am</strong></td>\r\n<td><strong>Simon Mainwaring</strong>\r\nCEO &amp; Chief Creative Officer\r\nWe First, Inc.</td>\r\n<td><strong>WELCOME &amp; INTRODUCTION</strong></td>\r\n</tr>\r\n<tr>\r\n<td><strong>Module 1\r\n9:00-9:45 am</strong></td>\r\n<td><strong>Simon Mainwaring</strong>\r\nCEO &amp; Chief Creative Officer\r\nWe First, Inc.</td>\r\n<td><strong>GLOBAL CONTEXT</strong>:\r\n<ul>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">What is the reality of doing business in today\'s social business marketplace?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">What are latest social, business and technology threats to your business?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How is technology changing employee and customer behavior and expectations?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">What are the new opportunities for leadership?</li>\r\n</ul>\r\n</td>\r\n</tr>\r\n<tr>\r\n<td class=\"rowmiddle\" colspan=\"3\"><strong>Breakout Work Session</strong>\r\n<em>Includes Q&amp;A plus private and collaborative Blueprint work on your brand.</em>\r\n<strong>9:45-10:15 am</strong></td>\r\n</tr>\r\n<tr>\r\n<td><strong>Speaker\r\n10:15-11:00 am</strong></td>\r\n<td><strong>Tom LaForge</strong>\r\nGlobal Director, Human &amp; Cultural Insights\r\n<strong>The Coca-Cola Company</strong>\r\n<img class=\"alignnone size-full wp-image-269\" alt=\"tom-speaker\" src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/tom-speaker.jpg\" width=\"150\" height=\"150\" /></td>\r\n<td><strong>INSIGHTS:</strong>\r\n<ul>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">What are the latest global insights into new customer trends, technologies, and expectations?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you balance purposeful storytelling across different product divisions and market regions?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you protect your brand against social crises, customer activism and new technologies?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">What stories will the leading brands of the future tell?</li>\r\n</ul>\r\n</td>\r\n</tr>\r\n<tr>\r\n<td><strong>Module 2\r\n11:00-11:45 am</strong></td>\r\n<td><strong>Simon Mainwaring</strong>\r\nCEO &amp; Chief Creative Officer\r\nWe First, Inc.</td>\r\n<td><strong>DEFINITION</strong>:\r\n<ul>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you craft a simple, authentic and purposeful brand story that will resonate with today\'s media-savvy customers?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you balance parent company and product brand stories?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you integrate sustainability, community giving and Foundation stories?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you work with leadership, employees and customers to define that story together?</li>\r\n</ul>\r\n</td>\r\n</tr>\r\n<tr>\r\n<td class=\"rowmiddle\" colspan=\"3\"><strong>Breakout Work Session</strong>\r\n<em>Includes Q&amp;A plus private and collaborative Blueprint work on your brand.</em></td>\r\n</tr>\r\n<tr>\r\n<td class=\"rowmiddlewhite\" colspan=\"3\"><strong>Lunch and Networking Break\r\n12:30 pm-2:00 pm</strong>\r\n<em>Guests responsible for own lunch</em></td>\r\n</tr>\r\n<tr>\r\n<td><strong>Speaker\r\n2:00-2:45pm</strong></td>\r\n<td><strong>Jim Hanna</strong>\r\nDirector of Environmental Impact\r\n<strong>The Starbucks Coffee Company</strong>\r\n<img class=\"alignnone size-full wp-image-268\" alt=\"jim-speaker\" src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/jim-speaker.jpg\" width=\"150\" height=\"150\" /></td>\r\n<td><strong>CULTURE</strong>:\r\n<ul>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you build a compelling employee culture around your brand values?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you tell your brand story effectively internally, externally, and globally?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">What are most exciting examples of brands moving the sustainability conversation forward?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">What does global leadership look like in a intimately connected global community?</li>\r\n</ul>\r\n</td>\r\n</tr>\r\n<tr>\r\n<td><strong>Module 3\r\n2:45-3:30 pm</strong></td>\r\n<td><strong>Simon Mainwaring</strong>\r\nCEO &amp; Chief Creative Officer\r\nWe First, Inc.</td>\r\n<td><strong>INTEGRATION</strong>:\r\n<ul>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do leadership, employees and stakeholders co-create a company culture that propels social business success?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">What role should employees play in telling your brand\'s purposeful story?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you coordinate your different market departments to share a consistent brand story?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How does your company demonstrate authenticity, transparency and accountability?</li>\r\n</ul>\r\n</td>\r\n</tr>\r\n<tr>\r\n<td class=\"rowmiddle\" colspan=\"3\"><strong>Breakout Work Session</strong>\r\n<em>Includes Q&amp;A plus private and collaborative Blueprint work on your brand.</em>\r\n<strong>3:30-4:00 pm</strong></td>\r\n</tr>\r\n<tr>\r\n<td><strong>Panel\r\n4:00-4:45 pm</strong></td>\r\n<td><strong>Gregory Markel</strong>\r\nFounder &amp; CEO of Infuse Creative\r\n<img class=\"alignnone size-thumbnail wp-image-396\" alt=\"GregoryMarkelHeadshot\" src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/GregoryMarkelHeadshot-150x150.png\" width=\"150\" height=\"150\" />\r\n<strong>Chris Miglino</strong>\r\nCEO &amp; Co-Founder at Social Reality\r\n<img class=\"alignnone size-full wp-image-395\" alt=\"Chris-Miglino\" src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/Chris-Miglino.png\" width=\"147\" height=\"150\" /></td>\r\n<td><strong>Disruptech Panel:</strong>\r\n<ul>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">The future of marketing &amp; social technology</li>\r\n</ul>\r\n</td>\r\n</tr>\r\n<tr>\r\n<td><strong>Speaker\r\n4:45-5:00 pm</strong></td>\r\n<td><em>ANNOUNCEMENTS</em></td>\r\n<td></td>\r\n</tr>\r\n<tr>\r\n<td class=\"rowmiddlewhite\" colspan=\"3\"><strong>\'WE\'IP Cocktail Reception and Dinner\r\n\'The Station\', W Hollywood\r\n6:30 – 9:30pm</strong></td>\r\n</tr>\r\n</tbody>\r\n</table>\r\n&nbsp;\r\n<table width=\"924\">\r\n<tbody>\r\n<tr>\r\n<td class=\"intro\" colspan=\"3\">Wednesday, Sept 25</td>\r\n</tr>\r\n<tr>\r\n<td width=\"81\"></td>\r\n<td class=\"row-head\" width=\"314\"><strong><span style=\"text-decoration: underline;\">Presenter</span></strong></td>\r\n<td class=\"row-head\" width=\"513\"><strong><span style=\"text-decoration: underline;\">Topic</span></strong></td>\r\n</tr>\r\n<tr>\r\n<td><strong>Module 4\r\n9:00-9:45 am</strong></td>\r\n<td><strong>Simon Mainwaring</strong>\r\nCEO &amp; Chief Creative Officer\r\nWe First, Inc.</td>\r\n<td><strong>ENGAGEMENT</strong>:\r\n<ul>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">What are the critical storytelling strategies that will engage employees and customers?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">What are the best storytelling tactics specific to different social media channels?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you combine different social media and mobile strategies to tell an audience-specific brand story?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you ensure your story stands out in a real-time, multi-screen, and fast-changing world?</li>\r\n</ul>\r\n</td>\r\n</tr>\r\n<tr>\r\n<td class=\"rowmiddle\" colspan=\"3\"><strong>Breakout Work Session</strong>\r\n<em>Includes Q&amp;A plus private and collaborative Blueprint work on your brand.</em>\r\n<strong>9:45-10:15 am</strong></td>\r\n</tr>\r\n<tr>\r\n<td><strong>Speaker\r\n10:15-11:00 am</strong></td>\r\n<td><strong>Paull Young</strong>\r\nDirector of Digital\r\n<strong>charity:water</strong>\r\n<img class=\"alignnone size-full wp-image-270\" alt=\"paull-speaker\" src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/paull-speaker.jpg\" width=\"150\" height=\"150\" /></td>\r\n<td><strong>PARTICIPATION</strong>\r\n<ul>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you share you story in ways that inspire your community to work with you?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you sustain your brand story and community engagement over time?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you drive community engagement and mobilization online?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How does your brand demonstrate transparency and accountability in terms of its purpose?</li>\r\n</ul>\r\n</td>\r\n</tr>\r\n<tr>\r\n<td><strong>Module 5\r\n11:00-11:45</strong></td>\r\n<td><strong>Simon Mainwaring</strong>\r\nCEO &amp; Chief Creative Officer\r\nWe First, Inc.</td>\r\n<td><strong>CELEBRATION</strong>:\r\n<ul>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you celebrate employees and customers in ways that inspire them to take ownership and share the brand story?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you architect a community specific to the social business marketplace?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you avoid community attrition over time?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you transform your customer community into a network of brand ambassadors?</li>\r\n</ul>\r\n</td>\r\n</tr>\r\n<tr>\r\n<td class=\"rowmiddle\" colspan=\"3\"><strong>Breakout Work Session</strong>\r\n<em>Includes Q&amp;A plus private and collaborative Blueprint work on your brand.</em>\r\n<strong>11:45 am-12:15 pm</strong></td>\r\n</tr>\r\n<tr>\r\n<td class=\"rowmiddlewhite\" colspan=\"3\"><strong>Lunch and Networking Break\r\n12:30-2:00 pm</strong></td>\r\n</tr>\r\n<tr>\r\n<td><strong>Speaker\r\n2:00-2:45 pm</strong></td>\r\n<td><strong>Tracy Underwood</strong>\r\nNational Manager, Corporate Contributions for Toyota Motor Sales, U.S.A, Inc.\r\n<img class=\"alignnone size-thumbnail wp-image-398\" alt=\"tracy-underwood\" src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/tracy-underwood-150x150.png\" width=\"150\" height=\"150\" />\r\n<strong>Mary Nickerson</strong>\r\nNational Manager, Advanced Technology Vehicle Marketing for Toyota Motor Sales, U.S.A., Inc.\r\n<img class=\"alignnone size-full wp-image-397\" alt=\"Mary-Nickerson\" src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/Mary-Nickerson.png\" width=\"150\" height=\"150\" /></td>\r\n<td><strong>Conversation in Industry Leadership</strong></td>\r\n</tr>\r\n<tr>\r\n<td><strong>Module 6\r\n2:45-3:30 pm</strong></td>\r\n<td><strong>Simon Mainwaring</strong>\r\nCEO &amp; Chief Creative Officer\r\nWe First, Inc.</td>\r\n<td><strong>AMPLIFICATION</strong>:\r\n<ul>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you establish a leadership position in a mutually dependent, global community?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you demonstrate your global leadership in a unique way so that your brand stands out?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you work strategic partners to raise awareness of your brand\'s social impact?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you maintain this leadership position over the long-term?</li>\r\n</ul>\r\n</td>\r\n</tr>\r\n<tr>\r\n<td class=\"rowmiddle\" colspan=\"3\"><strong>Breakout Work Session</strong>\r\n<em>Includes Q&amp;A plus private and collaborative Blueprint work on your brand.</em>\r\n<strong>3:30-4:00 pm</strong></td>\r\n</tr>\r\n<tr>\r\n<td><strong>Speaker\r\n4:00-4:45 pm</strong></td>\r\n<td><strong>Aaron Sherinian</strong>\r\nVP of Communications &amp; Public Relations\r\n<strong>United Nations Foundation</strong>\r\n<img class=\"alignnone size-full wp-image-271\" alt=\"aaron-speaker\" src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/aaron-speaker.jpg\" width=\"150\" height=\"150\" /></td>\r\n<td><strong>COLLABORATION</strong>\r\n<ul>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you inspire strategic partners to share your story and serve your brand purpose?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you inspire influencers to share your brand story?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you measure success when collaborating with partners?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you establish your brand leadership position on the global stage?</li>\r\n</ul>\r\n</td>\r\n</tr>\r\n<tr>\r\n<td class=\"rowmiddlewhite\" colspan=\"3\"><strong>Closing Remarks\r\n4:45-5:15 pm</strong></td>\r\n</tr>\r\n</tbody>\r\n</table>\r\n</div>\r\n</div>\r\n</div>','Program','','inherit','open','open','','2-revision-88','','','2013-11-13 18:37:46','2013-11-13 18:37:46','',2,'http://www.wefirstbranding.com/seminar/2-revision-88/',0,'revision','',0),(484,3,'2013-11-13 18:39:15','2013-11-13 18:39:15','<article>\r\n<h2>Hands-on education from top marketers and community architects</h2>\r\n<strong>OVERVIEW:</strong>\r\n<ul>\r\n<ul>\r\n	<li type=\"disc\"><strong>TWO DAYS</strong>: This two-day summit is a <strong>hands-on training seminar</strong> during which you work through a <strong>2014 Social Branding Blueprint</strong> to resolve a critical branding issue specific to your business ensuring you get tangible value out of the event.</li>\r\n	<li type=\"disc\"><strong>SIX MODULES</strong>: We cover <strong>6 Modules of training</strong> that take you from the reality of today’s social business marketplace, to defining and framing your brand story, to using the latest social and mobile technologies to share your story.</li>\r\n	<li type=\"disc\"><strong>GUEST SPEAKERS</strong>: Between each Module you’ll hear from <strong>global branding and community-building experts</strong> (for-profit and non-profit) followed by breakout sessions to work on your Blueprint individually and with peers.</li>\r\n	<li type=\"disc\"><strong>\'WE\'IP DINNER</strong>: A <strong>special dinner</strong> provides an opportunity to additional networking and insights from special guests.</li>\r\n	<li type=\"disc\"><strong>GOAL</strong>: Our goal is to ensure you know how to use <strong>strategic brand storytelling and scalable social technologies</strong> to protect your brand and build your reputation, employee productivity, customer sales and social impact to lead in today’s connected marketplace.</li>\r\n	<li type=\"disc\">Below is the 2013 Summit schedule and you can download the full 2013 program<a href=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/Welcome_Program_LR-1.pdf\" target=\"_blank\"> here</a>.</li>\r\n	<li type=\"disc\">Make sure to <strong><a href=\"http://wefirstbranding.com/opt-in\" target=\"_blank\">join our mailing list</a></strong> and be the first to know about our 2014 lineup!</li>\r\n</ul>\r\n</ul>\r\n<a href=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/Welcome_Program_Schedule.jpg\"><img src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/Welcome_Program_Schedule-231x300.jpg\" alt=\"Welcome_Program_Schedule\" width=\"346\" height=\"450\" class=\"alignnone size-medium wp-image-480\" /></a>\r\n</article>\r\n<div id=\"program-schedule\" style=\"padding-top: 210px; margin-left: -50px;\">\r\n<div class=\"container\">\r\n<div class=\"row\">\r\n<table width=\"924\">\r\n<tbody>\r\n<tr>\r\n<td class=\"intro\" colspan=\"3\">Tuesday, Sept 24</td>\r\n</tr>\r\n<tr>\r\n<td width=\"80\"></td>\r\n<td class=\"row-head\" width=\"314\"><strong><span style=\"text-decoration: underline;\">Presenter</span></strong></td>\r\n<td class=\"row-head\" width=\"514\"><strong><span style=\"text-decoration: underline;\">Topic</span></strong></td>\r\n</tr>\r\n<tr>\r\n<td><strong>8:30-9:00 am</strong></td>\r\n<td><strong>Simon Mainwaring</strong>\r\nCEO &amp; Chief Creative Officer\r\nWe First, Inc.</td>\r\n<td><strong>WELCOME &amp; INTRODUCTION</strong></td>\r\n</tr>\r\n<tr>\r\n<td><strong>Module 1\r\n9:00-9:45 am</strong></td>\r\n<td><strong>Simon Mainwaring</strong>\r\nCEO &amp; Chief Creative Officer\r\nWe First, Inc.</td>\r\n<td><strong>GLOBAL CONTEXT</strong>:\r\n<ul>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">What is the reality of doing business in today\'s social business marketplace?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">What are latest social, business and technology threats to your business?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How is technology changing employee and customer behavior and expectations?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">What are the new opportunities for leadership?</li>\r\n</ul>\r\n</td>\r\n</tr>\r\n<tr>\r\n<td class=\"rowmiddle\" colspan=\"3\"><strong>Breakout Work Session</strong>\r\n<em>Includes Q&amp;A plus private and collaborative Blueprint work on your brand.</em>\r\n<strong>9:45-10:15 am</strong></td>\r\n</tr>\r\n<tr>\r\n<td><strong>Speaker\r\n10:15-11:00 am</strong></td>\r\n<td><strong>Tom LaForge</strong>\r\nGlobal Director, Human &amp; Cultural Insights\r\n<strong>The Coca-Cola Company</strong>\r\n<img class=\"alignnone size-full wp-image-269\" alt=\"tom-speaker\" src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/tom-speaker.jpg\" width=\"150\" height=\"150\" /></td>\r\n<td><strong>INSIGHTS:</strong>\r\n<ul>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">What are the latest global insights into new customer trends, technologies, and expectations?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you balance purposeful storytelling across different product divisions and market regions?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you protect your brand against social crises, customer activism and new technologies?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">What stories will the leading brands of the future tell?</li>\r\n</ul>\r\n</td>\r\n</tr>\r\n<tr>\r\n<td><strong>Module 2\r\n11:00-11:45 am</strong></td>\r\n<td><strong>Simon Mainwaring</strong>\r\nCEO &amp; Chief Creative Officer\r\nWe First, Inc.</td>\r\n<td><strong>DEFINITION</strong>:\r\n<ul>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you craft a simple, authentic and purposeful brand story that will resonate with today\'s media-savvy customers?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you balance parent company and product brand stories?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you integrate sustainability, community giving and Foundation stories?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you work with leadership, employees and customers to define that story together?</li>\r\n</ul>\r\n</td>\r\n</tr>\r\n<tr>\r\n<td class=\"rowmiddle\" colspan=\"3\"><strong>Breakout Work Session</strong>\r\n<em>Includes Q&amp;A plus private and collaborative Blueprint work on your brand.</em></td>\r\n</tr>\r\n<tr>\r\n<td class=\"rowmiddlewhite\" colspan=\"3\"><strong>Lunch and Networking Break\r\n12:30 pm-2:00 pm</strong>\r\n<em>Guests responsible for own lunch</em></td>\r\n</tr>\r\n<tr>\r\n<td><strong>Speaker\r\n2:00-2:45pm</strong></td>\r\n<td><strong>Jim Hanna</strong>\r\nDirector of Environmental Impact\r\n<strong>The Starbucks Coffee Company</strong>\r\n<img class=\"alignnone size-full wp-image-268\" alt=\"jim-speaker\" src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/jim-speaker.jpg\" width=\"150\" height=\"150\" /></td>\r\n<td><strong>CULTURE</strong>:\r\n<ul>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you build a compelling employee culture around your brand values?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you tell your brand story effectively internally, externally, and globally?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">What are most exciting examples of brands moving the sustainability conversation forward?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">What does global leadership look like in a intimately connected global community?</li>\r\n</ul>\r\n</td>\r\n</tr>\r\n<tr>\r\n<td><strong>Module 3\r\n2:45-3:30 pm</strong></td>\r\n<td><strong>Simon Mainwaring</strong>\r\nCEO &amp; Chief Creative Officer\r\nWe First, Inc.</td>\r\n<td><strong>INTEGRATION</strong>:\r\n<ul>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do leadership, employees and stakeholders co-create a company culture that propels social business success?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">What role should employees play in telling your brand\'s purposeful story?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you coordinate your different market departments to share a consistent brand story?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How does your company demonstrate authenticity, transparency and accountability?</li>\r\n</ul>\r\n</td>\r\n</tr>\r\n<tr>\r\n<td class=\"rowmiddle\" colspan=\"3\"><strong>Breakout Work Session</strong>\r\n<em>Includes Q&amp;A plus private and collaborative Blueprint work on your brand.</em>\r\n<strong>3:30-4:00 pm</strong></td>\r\n</tr>\r\n<tr>\r\n<td><strong>Panel\r\n4:00-4:45 pm</strong></td>\r\n<td><strong>Gregory Markel</strong>\r\nFounder &amp; CEO of Infuse Creative\r\n<img class=\"alignnone size-thumbnail wp-image-396\" alt=\"GregoryMarkelHeadshot\" src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/GregoryMarkelHeadshot-150x150.png\" width=\"150\" height=\"150\" />\r\n<strong>Chris Miglino</strong>\r\nCEO &amp; Co-Founder at Social Reality\r\n<img class=\"alignnone size-full wp-image-395\" alt=\"Chris-Miglino\" src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/Chris-Miglino.png\" width=\"147\" height=\"150\" /></td>\r\n<td><strong>Disruptech Panel:</strong>\r\n<ul>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">The future of marketing &amp; social technology</li>\r\n</ul>\r\n</td>\r\n</tr>\r\n<tr>\r\n<td><strong>Speaker\r\n4:45-5:00 pm</strong></td>\r\n<td><em>ANNOUNCEMENTS</em></td>\r\n<td></td>\r\n</tr>\r\n<tr>\r\n<td class=\"rowmiddlewhite\" colspan=\"3\"><strong>\'WE\'IP Cocktail Reception and Dinner\r\n\'The Station\', W Hollywood\r\n6:30 – 9:30pm</strong></td>\r\n</tr>\r\n</tbody>\r\n</table>\r\n&nbsp;\r\n<table width=\"924\">\r\n<tbody>\r\n<tr>\r\n<td class=\"intro\" colspan=\"3\">Wednesday, Sept 25</td>\r\n</tr>\r\n<tr>\r\n<td width=\"81\"></td>\r\n<td class=\"row-head\" width=\"314\"><strong><span style=\"text-decoration: underline;\">Presenter</span></strong></td>\r\n<td class=\"row-head\" width=\"513\"><strong><span style=\"text-decoration: underline;\">Topic</span></strong></td>\r\n</tr>\r\n<tr>\r\n<td><strong>Module 4\r\n9:00-9:45 am</strong></td>\r\n<td><strong>Simon Mainwaring</strong>\r\nCEO &amp; Chief Creative Officer\r\nWe First, Inc.</td>\r\n<td><strong>ENGAGEMENT</strong>:\r\n<ul>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">What are the critical storytelling strategies that will engage employees and customers?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">What are the best storytelling tactics specific to different social media channels?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you combine different social media and mobile strategies to tell an audience-specific brand story?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you ensure your story stands out in a real-time, multi-screen, and fast-changing world?</li>\r\n</ul>\r\n</td>\r\n</tr>\r\n<tr>\r\n<td class=\"rowmiddle\" colspan=\"3\"><strong>Breakout Work Session</strong>\r\n<em>Includes Q&amp;A plus private and collaborative Blueprint work on your brand.</em>\r\n<strong>9:45-10:15 am</strong></td>\r\n</tr>\r\n<tr>\r\n<td><strong>Speaker\r\n10:15-11:00 am</strong></td>\r\n<td><strong>Paull Young</strong>\r\nDirector of Digital\r\n<strong>charity:water</strong>\r\n<img class=\"alignnone size-full wp-image-270\" alt=\"paull-speaker\" src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/paull-speaker.jpg\" width=\"150\" height=\"150\" /></td>\r\n<td><strong>PARTICIPATION</strong>\r\n<ul>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you share you story in ways that inspire your community to work with you?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you sustain your brand story and community engagement over time?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you drive community engagement and mobilization online?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How does your brand demonstrate transparency and accountability in terms of its purpose?</li>\r\n</ul>\r\n</td>\r\n</tr>\r\n<tr>\r\n<td><strong>Module 5\r\n11:00-11:45</strong></td>\r\n<td><strong>Simon Mainwaring</strong>\r\nCEO &amp; Chief Creative Officer\r\nWe First, Inc.</td>\r\n<td><strong>CELEBRATION</strong>:\r\n<ul>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you celebrate employees and customers in ways that inspire them to take ownership and share the brand story?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you architect a community specific to the social business marketplace?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you avoid community attrition over time?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you transform your customer community into a network of brand ambassadors?</li>\r\n</ul>\r\n</td>\r\n</tr>\r\n<tr>\r\n<td class=\"rowmiddle\" colspan=\"3\"><strong>Breakout Work Session</strong>\r\n<em>Includes Q&amp;A plus private and collaborative Blueprint work on your brand.</em>\r\n<strong>11:45 am-12:15 pm</strong></td>\r\n</tr>\r\n<tr>\r\n<td class=\"rowmiddlewhite\" colspan=\"3\"><strong>Lunch and Networking Break\r\n12:30-2:00 pm</strong></td>\r\n</tr>\r\n<tr>\r\n<td><strong>Speaker\r\n2:00-2:45 pm</strong></td>\r\n<td><strong>Tracy Underwood</strong>\r\nNational Manager, Corporate Contributions for Toyota Motor Sales, U.S.A, Inc.\r\n<img class=\"alignnone size-thumbnail wp-image-398\" alt=\"tracy-underwood\" src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/tracy-underwood-150x150.png\" width=\"150\" height=\"150\" />\r\n<strong>Mary Nickerson</strong>\r\nNational Manager, Advanced Technology Vehicle Marketing for Toyota Motor Sales, U.S.A., Inc.\r\n<img class=\"alignnone size-full wp-image-397\" alt=\"Mary-Nickerson\" src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/Mary-Nickerson.png\" width=\"150\" height=\"150\" /></td>\r\n<td><strong>Conversation in Industry Leadership</strong></td>\r\n</tr>\r\n<tr>\r\n<td><strong>Module 6\r\n2:45-3:30 pm</strong></td>\r\n<td><strong>Simon Mainwaring</strong>\r\nCEO &amp; Chief Creative Officer\r\nWe First, Inc.</td>\r\n<td><strong>AMPLIFICATION</strong>:\r\n<ul>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you establish a leadership position in a mutually dependent, global community?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you demonstrate your global leadership in a unique way so that your brand stands out?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you work strategic partners to raise awareness of your brand\'s social impact?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you maintain this leadership position over the long-term?</li>\r\n</ul>\r\n</td>\r\n</tr>\r\n<tr>\r\n<td class=\"rowmiddle\" colspan=\"3\"><strong>Breakout Work Session</strong>\r\n<em>Includes Q&amp;A plus private and collaborative Blueprint work on your brand.</em>\r\n<strong>3:30-4:00 pm</strong></td>\r\n</tr>\r\n<tr>\r\n<td><strong>Speaker\r\n4:00-4:45 pm</strong></td>\r\n<td><strong>Aaron Sherinian</strong>\r\nVP of Communications &amp; Public Relations\r\n<strong>United Nations Foundation</strong>\r\n<img class=\"alignnone size-full wp-image-271\" alt=\"aaron-speaker\" src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/aaron-speaker.jpg\" width=\"150\" height=\"150\" /></td>\r\n<td><strong>COLLABORATION</strong>\r\n<ul>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you inspire strategic partners to share your story and serve your brand purpose?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you inspire influencers to share your brand story?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you measure success when collaborating with partners?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you establish your brand leadership position on the global stage?</li>\r\n</ul>\r\n</td>\r\n</tr>\r\n<tr>\r\n<td class=\"rowmiddlewhite\" colspan=\"3\"><strong>Closing Remarks\r\n4:45-5:15 pm</strong></td>\r\n</tr>\r\n</tbody>\r\n</table>\r\n</div>\r\n</div>\r\n</div>','Program','','inherit','open','open','','2-revision-89','','','2013-11-13 18:39:15','2013-11-13 18:39:15','',2,'http://www.wefirstbranding.com/seminar/2-revision-89/',0,'revision','',0),(485,3,'2013-11-13 18:45:58','2013-11-13 18:45:58','<article>\r\n<h2>Hands-on education from top marketers and community architects</h2>\r\n<strong>OVERVIEW:</strong>\r\n<ul>\r\n<ul>\r\n	<li type=\"disc\"><strong>TWO DAYS</strong>: This two-day summit is a <strong>hands-on training seminar</strong> during which you work through a <strong>2014 Social Branding Blueprint</strong> to resolve a critical branding issue specific to your business ensuring you get tangible value out of the event.</li>\r\n	<li type=\"disc\"><strong>SIX MODULES</strong>: We cover <strong>6 Modules of training</strong> that take you from the reality of today’s social business marketplace, to defining and framing your brand story, to using the latest social and mobile technologies to share your story.</li>\r\n	<li type=\"disc\"><strong>GUEST SPEAKERS</strong>: Between each Module you’ll hear from <strong>global branding and community-building experts</strong> (for-profit and non-profit) followed by breakout sessions to work on your Blueprint individually and with peers.</li>\r\n	<li type=\"disc\"><strong>\'WE\'IP DINNER</strong>: A <strong>special dinner</strong> provides an opportunity to additional networking and insights from special guests.</li>\r\n	<li type=\"disc\"><strong>GOAL</strong>: Our goal is to ensure you know how to use <strong>strategic brand storytelling and scalable social technologies</strong> to protect your brand and build your reputation, employee productivity, customer sales and social impact to lead in today’s connected marketplace.</li>\r\n	<li type=\"disc\">Below is the 2013 Summit schedule and you can download the full 2013 program<a href=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/Welcome_Program_LR-1.pdf\" target=\"_blank\"> here</a>.</li>\r\n	<li type=\"disc\">Make sure to <strong><a href=\"http://wefirstbranding.com/opt-in\" target=\"_blank\">join our mailing list</a></strong> and be the first to know about our 2014 lineup!</li>\r\n</ul>\r\n</ul>\r\n<a href=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/Welcome_Program_Schedule.jpg\"><img src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/Welcome_Program_Schedule-231x300.jpg\" alt=\"Welcome_Program_Schedule\" width=\"231\" height=\"300\" class=\"alignnone size-medium wp-image-483\" /></a>\r\n</article>\r\n<div id=\"program-schedule\" style=\"padding-top: 210px; margin-left: -50px;\">\r\n<div class=\"container\">\r\n<div class=\"row\">\r\n<table width=\"924\">\r\n<tbody>\r\n<tr>\r\n<td class=\"intro\" colspan=\"3\">Tuesday, Sept 24</td>\r\n</tr>\r\n<tr>\r\n<td width=\"80\"></td>\r\n<td class=\"row-head\" width=\"314\"><strong><span style=\"text-decoration: underline;\">Presenter</span></strong></td>\r\n<td class=\"row-head\" width=\"514\"><strong><span style=\"text-decoration: underline;\">Topic</span></strong></td>\r\n</tr>\r\n<tr>\r\n<td><strong>8:30-9:00 am</strong></td>\r\n<td><strong>Simon Mainwaring</strong>\r\nCEO &amp; Chief Creative Officer\r\nWe First, Inc.</td>\r\n<td><strong>WELCOME &amp; INTRODUCTION</strong></td>\r\n</tr>\r\n<tr>\r\n<td><strong>Module 1\r\n9:00-9:45 am</strong></td>\r\n<td><strong>Simon Mainwaring</strong>\r\nCEO &amp; Chief Creative Officer\r\nWe First, Inc.</td>\r\n<td><strong>GLOBAL CONTEXT</strong>:\r\n<ul>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">What is the reality of doing business in today\'s social business marketplace?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">What are latest social, business and technology threats to your business?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How is technology changing employee and customer behavior and expectations?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">What are the new opportunities for leadership?</li>\r\n</ul>\r\n</td>\r\n</tr>\r\n<tr>\r\n<td class=\"rowmiddle\" colspan=\"3\"><strong>Breakout Work Session</strong>\r\n<em>Includes Q&amp;A plus private and collaborative Blueprint work on your brand.</em>\r\n<strong>9:45-10:15 am</strong></td>\r\n</tr>\r\n<tr>\r\n<td><strong>Speaker\r\n10:15-11:00 am</strong></td>\r\n<td><strong>Tom LaForge</strong>\r\nGlobal Director, Human &amp; Cultural Insights\r\n<strong>The Coca-Cola Company</strong>\r\n<img class=\"alignnone size-full wp-image-269\" alt=\"tom-speaker\" src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/tom-speaker.jpg\" width=\"150\" height=\"150\" /></td>\r\n<td><strong>INSIGHTS:</strong>\r\n<ul>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">What are the latest global insights into new customer trends, technologies, and expectations?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you balance purposeful storytelling across different product divisions and market regions?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you protect your brand against social crises, customer activism and new technologies?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">What stories will the leading brands of the future tell?</li>\r\n</ul>\r\n</td>\r\n</tr>\r\n<tr>\r\n<td><strong>Module 2\r\n11:00-11:45 am</strong></td>\r\n<td><strong>Simon Mainwaring</strong>\r\nCEO &amp; Chief Creative Officer\r\nWe First, Inc.</td>\r\n<td><strong>DEFINITION</strong>:\r\n<ul>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you craft a simple, authentic and purposeful brand story that will resonate with today\'s media-savvy customers?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you balance parent company and product brand stories?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you integrate sustainability, community giving and Foundation stories?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you work with leadership, employees and customers to define that story together?</li>\r\n</ul>\r\n</td>\r\n</tr>\r\n<tr>\r\n<td class=\"rowmiddle\" colspan=\"3\"><strong>Breakout Work Session</strong>\r\n<em>Includes Q&amp;A plus private and collaborative Blueprint work on your brand.</em></td>\r\n</tr>\r\n<tr>\r\n<td class=\"rowmiddlewhite\" colspan=\"3\"><strong>Lunch and Networking Break\r\n12:30 pm-2:00 pm</strong>\r\n<em>Guests responsible for own lunch</em></td>\r\n</tr>\r\n<tr>\r\n<td><strong>Speaker\r\n2:00-2:45pm</strong></td>\r\n<td><strong>Jim Hanna</strong>\r\nDirector of Environmental Impact\r\n<strong>The Starbucks Coffee Company</strong>\r\n<img class=\"alignnone size-full wp-image-268\" alt=\"jim-speaker\" src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/jim-speaker.jpg\" width=\"150\" height=\"150\" /></td>\r\n<td><strong>CULTURE</strong>:\r\n<ul>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you build a compelling employee culture around your brand values?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you tell your brand story effectively internally, externally, and globally?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">What are most exciting examples of brands moving the sustainability conversation forward?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">What does global leadership look like in a intimately connected global community?</li>\r\n</ul>\r\n</td>\r\n</tr>\r\n<tr>\r\n<td><strong>Module 3\r\n2:45-3:30 pm</strong></td>\r\n<td><strong>Simon Mainwaring</strong>\r\nCEO &amp; Chief Creative Officer\r\nWe First, Inc.</td>\r\n<td><strong>INTEGRATION</strong>:\r\n<ul>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do leadership, employees and stakeholders co-create a company culture that propels social business success?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">What role should employees play in telling your brand\'s purposeful story?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you coordinate your different market departments to share a consistent brand story?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How does your company demonstrate authenticity, transparency and accountability?</li>\r\n</ul>\r\n</td>\r\n</tr>\r\n<tr>\r\n<td class=\"rowmiddle\" colspan=\"3\"><strong>Breakout Work Session</strong>\r\n<em>Includes Q&amp;A plus private and collaborative Blueprint work on your brand.</em>\r\n<strong>3:30-4:00 pm</strong></td>\r\n</tr>\r\n<tr>\r\n<td><strong>Panel\r\n4:00-4:45 pm</strong></td>\r\n<td><strong>Gregory Markel</strong>\r\nFounder &amp; CEO of Infuse Creative\r\n<img class=\"alignnone size-thumbnail wp-image-396\" alt=\"GregoryMarkelHeadshot\" src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/GregoryMarkelHeadshot-150x150.png\" width=\"150\" height=\"150\" />\r\n<strong>Chris Miglino</strong>\r\nCEO &amp; Co-Founder at Social Reality\r\n<img class=\"alignnone size-full wp-image-395\" alt=\"Chris-Miglino\" src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/Chris-Miglino.png\" width=\"147\" height=\"150\" /></td>\r\n<td><strong>Disruptech Panel:</strong>\r\n<ul>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">The future of marketing &amp; social technology</li>\r\n</ul>\r\n</td>\r\n</tr>\r\n<tr>\r\n<td><strong>Speaker\r\n4:45-5:00 pm</strong></td>\r\n<td><em>ANNOUNCEMENTS</em></td>\r\n<td></td>\r\n</tr>\r\n<tr>\r\n<td class=\"rowmiddlewhite\" colspan=\"3\"><strong>\'WE\'IP Cocktail Reception and Dinner\r\n\'The Station\', W Hollywood\r\n6:30 – 9:30pm</strong></td>\r\n</tr>\r\n</tbody>\r\n</table>\r\n&nbsp;\r\n<table width=\"924\">\r\n<tbody>\r\n<tr>\r\n<td class=\"intro\" colspan=\"3\">Wednesday, Sept 25</td>\r\n</tr>\r\n<tr>\r\n<td width=\"81\"></td>\r\n<td class=\"row-head\" width=\"314\"><strong><span style=\"text-decoration: underline;\">Presenter</span></strong></td>\r\n<td class=\"row-head\" width=\"513\"><strong><span style=\"text-decoration: underline;\">Topic</span></strong></td>\r\n</tr>\r\n<tr>\r\n<td><strong>Module 4\r\n9:00-9:45 am</strong></td>\r\n<td><strong>Simon Mainwaring</strong>\r\nCEO &amp; Chief Creative Officer\r\nWe First, Inc.</td>\r\n<td><strong>ENGAGEMENT</strong>:\r\n<ul>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">What are the critical storytelling strategies that will engage employees and customers?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">What are the best storytelling tactics specific to different social media channels?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you combine different social media and mobile strategies to tell an audience-specific brand story?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you ensure your story stands out in a real-time, multi-screen, and fast-changing world?</li>\r\n</ul>\r\n</td>\r\n</tr>\r\n<tr>\r\n<td class=\"rowmiddle\" colspan=\"3\"><strong>Breakout Work Session</strong>\r\n<em>Includes Q&amp;A plus private and collaborative Blueprint work on your brand.</em>\r\n<strong>9:45-10:15 am</strong></td>\r\n</tr>\r\n<tr>\r\n<td><strong>Speaker\r\n10:15-11:00 am</strong></td>\r\n<td><strong>Paull Young</strong>\r\nDirector of Digital\r\n<strong>charity:water</strong>\r\n<img class=\"alignnone size-full wp-image-270\" alt=\"paull-speaker\" src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/paull-speaker.jpg\" width=\"150\" height=\"150\" /></td>\r\n<td><strong>PARTICIPATION</strong>\r\n<ul>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you share you story in ways that inspire your community to work with you?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you sustain your brand story and community engagement over time?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you drive community engagement and mobilization online?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How does your brand demonstrate transparency and accountability in terms of its purpose?</li>\r\n</ul>\r\n</td>\r\n</tr>\r\n<tr>\r\n<td><strong>Module 5\r\n11:00-11:45</strong></td>\r\n<td><strong>Simon Mainwaring</strong>\r\nCEO &amp; Chief Creative Officer\r\nWe First, Inc.</td>\r\n<td><strong>CELEBRATION</strong>:\r\n<ul>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you celebrate employees and customers in ways that inspire them to take ownership and share the brand story?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you architect a community specific to the social business marketplace?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you avoid community attrition over time?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you transform your customer community into a network of brand ambassadors?</li>\r\n</ul>\r\n</td>\r\n</tr>\r\n<tr>\r\n<td class=\"rowmiddle\" colspan=\"3\"><strong>Breakout Work Session</strong>\r\n<em>Includes Q&amp;A plus private and collaborative Blueprint work on your brand.</em>\r\n<strong>11:45 am-12:15 pm</strong></td>\r\n</tr>\r\n<tr>\r\n<td class=\"rowmiddlewhite\" colspan=\"3\"><strong>Lunch and Networking Break\r\n12:30-2:00 pm</strong></td>\r\n</tr>\r\n<tr>\r\n<td><strong>Speaker\r\n2:00-2:45 pm</strong></td>\r\n<td><strong>Tracy Underwood</strong>\r\nNational Manager, Corporate Contributions for Toyota Motor Sales, U.S.A, Inc.\r\n<img class=\"alignnone size-thumbnail wp-image-398\" alt=\"tracy-underwood\" src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/tracy-underwood-150x150.png\" width=\"150\" height=\"150\" />\r\n<strong>Mary Nickerson</strong>\r\nNational Manager, Advanced Technology Vehicle Marketing for Toyota Motor Sales, U.S.A., Inc.\r\n<img class=\"alignnone size-full wp-image-397\" alt=\"Mary-Nickerson\" src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/Mary-Nickerson.png\" width=\"150\" height=\"150\" /></td>\r\n<td><strong>Conversation in Industry Leadership</strong></td>\r\n</tr>\r\n<tr>\r\n<td><strong>Module 6\r\n2:45-3:30 pm</strong></td>\r\n<td><strong>Simon Mainwaring</strong>\r\nCEO &amp; Chief Creative Officer\r\nWe First, Inc.</td>\r\n<td><strong>AMPLIFICATION</strong>:\r\n<ul>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you establish a leadership position in a mutually dependent, global community?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you demonstrate your global leadership in a unique way so that your brand stands out?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you work strategic partners to raise awareness of your brand\'s social impact?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you maintain this leadership position over the long-term?</li>\r\n</ul>\r\n</td>\r\n</tr>\r\n<tr>\r\n<td class=\"rowmiddle\" colspan=\"3\"><strong>Breakout Work Session</strong>\r\n<em>Includes Q&amp;A plus private and collaborative Blueprint work on your brand.</em>\r\n<strong>3:30-4:00 pm</strong></td>\r\n</tr>\r\n<tr>\r\n<td><strong>Speaker\r\n4:00-4:45 pm</strong></td>\r\n<td><strong>Aaron Sherinian</strong>\r\nVP of Communications &amp; Public Relations\r\n<strong>United Nations Foundation</strong>\r\n<img class=\"alignnone size-full wp-image-271\" alt=\"aaron-speaker\" src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/aaron-speaker.jpg\" width=\"150\" height=\"150\" /></td>\r\n<td><strong>COLLABORATION</strong>\r\n<ul>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you inspire strategic partners to share your story and serve your brand purpose?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you inspire influencers to share your brand story?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you measure success when collaborating with partners?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you establish your brand leadership position on the global stage?</li>\r\n</ul>\r\n</td>\r\n</tr>\r\n<tr>\r\n<td class=\"rowmiddlewhite\" colspan=\"3\"><strong>Closing Remarks\r\n4:45-5:15 pm</strong></td>\r\n</tr>\r\n</tbody>\r\n</table>\r\n</div>\r\n</div>\r\n</div>','Program','','inherit','open','open','','2-revision-90','','','2013-11-13 18:45:58','2013-11-13 18:45:58','',2,'http://www.wefirstbranding.com/seminar/2-revision-90/',0,'revision','',0),(486,3,'2013-11-13 18:46:16','2013-11-13 18:46:16','<article>\r\n<h2>Hands-on education from top marketers and community architects</h2>\r\n<strong>OVERVIEW:</strong>\r\n<ul>\r\n<ul>\r\n	<li type=\"disc\"><strong>TWO DAYS</strong>: This two-day summit is a <strong>hands-on training seminar</strong> during which you work through a <strong>2014 Social Branding Blueprint</strong> to resolve a critical branding issue specific to your business ensuring you get tangible value out of the event.</li>\r\n	<li type=\"disc\"><strong>SIX MODULES</strong>: We cover <strong>6 Modules of training</strong> that take you from the reality of today’s social business marketplace, to defining and framing your brand story, to using the latest social and mobile technologies to share your story.</li>\r\n	<li type=\"disc\"><strong>GUEST SPEAKERS</strong>: Between each Module you’ll hear from <strong>global branding and community-building experts</strong> (for-profit and non-profit) followed by breakout sessions to work on your Blueprint individually and with peers.</li>\r\n	<li type=\"disc\"><strong>\'WE\'IP DINNER</strong>: A <strong>special dinner</strong> provides an opportunity to additional networking and insights from special guests.</li>\r\n	<li type=\"disc\"><strong>GOAL</strong>: Our goal is to ensure you know how to use <strong>strategic brand storytelling and scalable social technologies</strong> to protect your brand and build your reputation, employee productivity, customer sales and social impact to lead in today’s connected marketplace.</li>\r\n	<li type=\"disc\">Below is the 2013 Summit schedule and you can download the full 2013 program<a href=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/Welcome_Program_LR-1.pdf\" target=\"_blank\"> here</a>.</li>\r\n	<li type=\"disc\">Make sure to <strong><a href=\"http://wefirstbranding.com/opt-in\" target=\"_blank\">join our mailing list</a></strong> and be the first to know about our 2014 lineup!</li>\r\n</ul>\r\n</ul>\r\n<a href=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/Welcome_Program_Schedule.jpg\"><img src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/Welcome_Program_Schedule-231x300.jpg\" alt=\"Welcome_Program_Schedule\" width=\"346\" height=\"450\" class=\"alignnone size-medium wp-image-483\" /></a>\r\n</article>\r\n<div id=\"program-schedule\" style=\"padding-top: 210px; margin-left: -50px;\">\r\n<div class=\"container\">\r\n<div class=\"row\">\r\n<table width=\"924\">\r\n<tbody>\r\n<tr>\r\n<td class=\"intro\" colspan=\"3\">Tuesday, Sept 24</td>\r\n</tr>\r\n<tr>\r\n<td width=\"80\"></td>\r\n<td class=\"row-head\" width=\"314\"><strong><span style=\"text-decoration: underline;\">Presenter</span></strong></td>\r\n<td class=\"row-head\" width=\"514\"><strong><span style=\"text-decoration: underline;\">Topic</span></strong></td>\r\n</tr>\r\n<tr>\r\n<td><strong>8:30-9:00 am</strong></td>\r\n<td><strong>Simon Mainwaring</strong>\r\nCEO &amp; Chief Creative Officer\r\nWe First, Inc.</td>\r\n<td><strong>WELCOME &amp; INTRODUCTION</strong></td>\r\n</tr>\r\n<tr>\r\n<td><strong>Module 1\r\n9:00-9:45 am</strong></td>\r\n<td><strong>Simon Mainwaring</strong>\r\nCEO &amp; Chief Creative Officer\r\nWe First, Inc.</td>\r\n<td><strong>GLOBAL CONTEXT</strong>:\r\n<ul>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">What is the reality of doing business in today\'s social business marketplace?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">What are latest social, business and technology threats to your business?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How is technology changing employee and customer behavior and expectations?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">What are the new opportunities for leadership?</li>\r\n</ul>\r\n</td>\r\n</tr>\r\n<tr>\r\n<td class=\"rowmiddle\" colspan=\"3\"><strong>Breakout Work Session</strong>\r\n<em>Includes Q&amp;A plus private and collaborative Blueprint work on your brand.</em>\r\n<strong>9:45-10:15 am</strong></td>\r\n</tr>\r\n<tr>\r\n<td><strong>Speaker\r\n10:15-11:00 am</strong></td>\r\n<td><strong>Tom LaForge</strong>\r\nGlobal Director, Human &amp; Cultural Insights\r\n<strong>The Coca-Cola Company</strong>\r\n<img class=\"alignnone size-full wp-image-269\" alt=\"tom-speaker\" src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/tom-speaker.jpg\" width=\"150\" height=\"150\" /></td>\r\n<td><strong>INSIGHTS:</strong>\r\n<ul>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">What are the latest global insights into new customer trends, technologies, and expectations?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you balance purposeful storytelling across different product divisions and market regions?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you protect your brand against social crises, customer activism and new technologies?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">What stories will the leading brands of the future tell?</li>\r\n</ul>\r\n</td>\r\n</tr>\r\n<tr>\r\n<td><strong>Module 2\r\n11:00-11:45 am</strong></td>\r\n<td><strong>Simon Mainwaring</strong>\r\nCEO &amp; Chief Creative Officer\r\nWe First, Inc.</td>\r\n<td><strong>DEFINITION</strong>:\r\n<ul>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you craft a simple, authentic and purposeful brand story that will resonate with today\'s media-savvy customers?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you balance parent company and product brand stories?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you integrate sustainability, community giving and Foundation stories?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you work with leadership, employees and customers to define that story together?</li>\r\n</ul>\r\n</td>\r\n</tr>\r\n<tr>\r\n<td class=\"rowmiddle\" colspan=\"3\"><strong>Breakout Work Session</strong>\r\n<em>Includes Q&amp;A plus private and collaborative Blueprint work on your brand.</em></td>\r\n</tr>\r\n<tr>\r\n<td class=\"rowmiddlewhite\" colspan=\"3\"><strong>Lunch and Networking Break\r\n12:30 pm-2:00 pm</strong>\r\n<em>Guests responsible for own lunch</em></td>\r\n</tr>\r\n<tr>\r\n<td><strong>Speaker\r\n2:00-2:45pm</strong></td>\r\n<td><strong>Jim Hanna</strong>\r\nDirector of Environmental Impact\r\n<strong>The Starbucks Coffee Company</strong>\r\n<img class=\"alignnone size-full wp-image-268\" alt=\"jim-speaker\" src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/jim-speaker.jpg\" width=\"150\" height=\"150\" /></td>\r\n<td><strong>CULTURE</strong>:\r\n<ul>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you build a compelling employee culture around your brand values?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you tell your brand story effectively internally, externally, and globally?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">What are most exciting examples of brands moving the sustainability conversation forward?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">What does global leadership look like in a intimately connected global community?</li>\r\n</ul>\r\n</td>\r\n</tr>\r\n<tr>\r\n<td><strong>Module 3\r\n2:45-3:30 pm</strong></td>\r\n<td><strong>Simon Mainwaring</strong>\r\nCEO &amp; Chief Creative Officer\r\nWe First, Inc.</td>\r\n<td><strong>INTEGRATION</strong>:\r\n<ul>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do leadership, employees and stakeholders co-create a company culture that propels social business success?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">What role should employees play in telling your brand\'s purposeful story?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you coordinate your different market departments to share a consistent brand story?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How does your company demonstrate authenticity, transparency and accountability?</li>\r\n</ul>\r\n</td>\r\n</tr>\r\n<tr>\r\n<td class=\"rowmiddle\" colspan=\"3\"><strong>Breakout Work Session</strong>\r\n<em>Includes Q&amp;A plus private and collaborative Blueprint work on your brand.</em>\r\n<strong>3:30-4:00 pm</strong></td>\r\n</tr>\r\n<tr>\r\n<td><strong>Panel\r\n4:00-4:45 pm</strong></td>\r\n<td><strong>Gregory Markel</strong>\r\nFounder &amp; CEO of Infuse Creative\r\n<img class=\"alignnone size-thumbnail wp-image-396\" alt=\"GregoryMarkelHeadshot\" src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/GregoryMarkelHeadshot-150x150.png\" width=\"150\" height=\"150\" />\r\n<strong>Chris Miglino</strong>\r\nCEO &amp; Co-Founder at Social Reality\r\n<img class=\"alignnone size-full wp-image-395\" alt=\"Chris-Miglino\" src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/Chris-Miglino.png\" width=\"147\" height=\"150\" /></td>\r\n<td><strong>Disruptech Panel:</strong>\r\n<ul>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">The future of marketing &amp; social technology</li>\r\n</ul>\r\n</td>\r\n</tr>\r\n<tr>\r\n<td><strong>Speaker\r\n4:45-5:00 pm</strong></td>\r\n<td><em>ANNOUNCEMENTS</em></td>\r\n<td></td>\r\n</tr>\r\n<tr>\r\n<td class=\"rowmiddlewhite\" colspan=\"3\"><strong>\'WE\'IP Cocktail Reception and Dinner\r\n\'The Station\', W Hollywood\r\n6:30 – 9:30pm</strong></td>\r\n</tr>\r\n</tbody>\r\n</table>\r\n&nbsp;\r\n<table width=\"924\">\r\n<tbody>\r\n<tr>\r\n<td class=\"intro\" colspan=\"3\">Wednesday, Sept 25</td>\r\n</tr>\r\n<tr>\r\n<td width=\"81\"></td>\r\n<td class=\"row-head\" width=\"314\"><strong><span style=\"text-decoration: underline;\">Presenter</span></strong></td>\r\n<td class=\"row-head\" width=\"513\"><strong><span style=\"text-decoration: underline;\">Topic</span></strong></td>\r\n</tr>\r\n<tr>\r\n<td><strong>Module 4\r\n9:00-9:45 am</strong></td>\r\n<td><strong>Simon Mainwaring</strong>\r\nCEO &amp; Chief Creative Officer\r\nWe First, Inc.</td>\r\n<td><strong>ENGAGEMENT</strong>:\r\n<ul>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">What are the critical storytelling strategies that will engage employees and customers?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">What are the best storytelling tactics specific to different social media channels?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you combine different social media and mobile strategies to tell an audience-specific brand story?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you ensure your story stands out in a real-time, multi-screen, and fast-changing world?</li>\r\n</ul>\r\n</td>\r\n</tr>\r\n<tr>\r\n<td class=\"rowmiddle\" colspan=\"3\"><strong>Breakout Work Session</strong>\r\n<em>Includes Q&amp;A plus private and collaborative Blueprint work on your brand.</em>\r\n<strong>9:45-10:15 am</strong></td>\r\n</tr>\r\n<tr>\r\n<td><strong>Speaker\r\n10:15-11:00 am</strong></td>\r\n<td><strong>Paull Young</strong>\r\nDirector of Digital\r\n<strong>charity:water</strong>\r\n<img class=\"alignnone size-full wp-image-270\" alt=\"paull-speaker\" src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/paull-speaker.jpg\" width=\"150\" height=\"150\" /></td>\r\n<td><strong>PARTICIPATION</strong>\r\n<ul>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you share you story in ways that inspire your community to work with you?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you sustain your brand story and community engagement over time?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you drive community engagement and mobilization online?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How does your brand demonstrate transparency and accountability in terms of its purpose?</li>\r\n</ul>\r\n</td>\r\n</tr>\r\n<tr>\r\n<td><strong>Module 5\r\n11:00-11:45</strong></td>\r\n<td><strong>Simon Mainwaring</strong>\r\nCEO &amp; Chief Creative Officer\r\nWe First, Inc.</td>\r\n<td><strong>CELEBRATION</strong>:\r\n<ul>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you celebrate employees and customers in ways that inspire them to take ownership and share the brand story?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you architect a community specific to the social business marketplace?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you avoid community attrition over time?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you transform your customer community into a network of brand ambassadors?</li>\r\n</ul>\r\n</td>\r\n</tr>\r\n<tr>\r\n<td class=\"rowmiddle\" colspan=\"3\"><strong>Breakout Work Session</strong>\r\n<em>Includes Q&amp;A plus private and collaborative Blueprint work on your brand.</em>\r\n<strong>11:45 am-12:15 pm</strong></td>\r\n</tr>\r\n<tr>\r\n<td class=\"rowmiddlewhite\" colspan=\"3\"><strong>Lunch and Networking Break\r\n12:30-2:00 pm</strong></td>\r\n</tr>\r\n<tr>\r\n<td><strong>Speaker\r\n2:00-2:45 pm</strong></td>\r\n<td><strong>Tracy Underwood</strong>\r\nNational Manager, Corporate Contributions for Toyota Motor Sales, U.S.A, Inc.\r\n<img class=\"alignnone size-thumbnail wp-image-398\" alt=\"tracy-underwood\" src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/tracy-underwood-150x150.png\" width=\"150\" height=\"150\" />\r\n<strong>Mary Nickerson</strong>\r\nNational Manager, Advanced Technology Vehicle Marketing for Toyota Motor Sales, U.S.A., Inc.\r\n<img class=\"alignnone size-full wp-image-397\" alt=\"Mary-Nickerson\" src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/Mary-Nickerson.png\" width=\"150\" height=\"150\" /></td>\r\n<td><strong>Conversation in Industry Leadership</strong></td>\r\n</tr>\r\n<tr>\r\n<td><strong>Module 6\r\n2:45-3:30 pm</strong></td>\r\n<td><strong>Simon Mainwaring</strong>\r\nCEO &amp; Chief Creative Officer\r\nWe First, Inc.</td>\r\n<td><strong>AMPLIFICATION</strong>:\r\n<ul>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you establish a leadership position in a mutually dependent, global community?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you demonstrate your global leadership in a unique way so that your brand stands out?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you work strategic partners to raise awareness of your brand\'s social impact?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you maintain this leadership position over the long-term?</li>\r\n</ul>\r\n</td>\r\n</tr>\r\n<tr>\r\n<td class=\"rowmiddle\" colspan=\"3\"><strong>Breakout Work Session</strong>\r\n<em>Includes Q&amp;A plus private and collaborative Blueprint work on your brand.</em>\r\n<strong>3:30-4:00 pm</strong></td>\r\n</tr>\r\n<tr>\r\n<td><strong>Speaker\r\n4:00-4:45 pm</strong></td>\r\n<td><strong>Aaron Sherinian</strong>\r\nVP of Communications &amp; Public Relations\r\n<strong>United Nations Foundation</strong>\r\n<img class=\"alignnone size-full wp-image-271\" alt=\"aaron-speaker\" src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/aaron-speaker.jpg\" width=\"150\" height=\"150\" /></td>\r\n<td><strong>COLLABORATION</strong>\r\n<ul>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you inspire strategic partners to share your story and serve your brand purpose?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you inspire influencers to share your brand story?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you measure success when collaborating with partners?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you establish your brand leadership position on the global stage?</li>\r\n</ul>\r\n</td>\r\n</tr>\r\n<tr>\r\n<td class=\"rowmiddlewhite\" colspan=\"3\"><strong>Closing Remarks\r\n4:45-5:15 pm</strong></td>\r\n</tr>\r\n</tbody>\r\n</table>\r\n</div>\r\n</div>\r\n</div>','Program','','inherit','open','open','','2-revision-91','','','2013-11-13 18:46:16','2013-11-13 18:46:16','',2,'http://www.wefirstbranding.com/seminar/2-revision-91/',0,'revision','',0),(487,3,'2013-11-13 19:00:56','2013-11-13 19:00:56','<article>\r\n<h2>Hands-on education from top marketers and community architects</h2>\r\n<strong>OVERVIEW:</strong>\r\n<ul>\r\n<ul>\r\n	<li type=\"disc\"><strong>TWO DAYS</strong>: This two-day summit is a <strong>hands-on training seminar</strong> during which you work through a <strong>2014 Social Branding Blueprint</strong> to resolve a critical branding issue specific to your business ensuring you get tangible value out of the event.</li>\r\n	<li type=\"disc\"><strong>SIX MODULES</strong>: We cover <strong>6 Modules of training</strong> that take you from the reality of today’s social business marketplace, to defining and framing your brand story, to using the latest social and mobile technologies to share your story.</li>\r\n	<li type=\"disc\"><strong>GUEST SPEAKERS</strong>: Between each Module you’ll hear from <strong>global branding and community-building experts</strong> (for-profit and non-profit) followed by breakout sessions to work on your Blueprint individually and with peers.</li>\r\n	<li type=\"disc\"><strong>\'WE\'IP DINNER</strong>: A <strong>special dinner</strong> provides an opportunity to additional networking and insights from special guests.</li>\r\n	<li type=\"disc\"><strong>GOAL</strong>: Our goal is to ensure you know how to use <strong>strategic brand storytelling and scalable social technologies</strong> to protect your brand and build your reputation, employee productivity, customer sales and social impact to lead in today’s connected marketplace.</li>\r\n	<li type=\"disc\">Below is the 2013 Summit schedule and you can download the full 2013 program<a href=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/Welcome_Program_LR-1.pdf\" target=\"_blank\"> here</a>.</li>\r\n	<li type=\"disc\">Make sure to <strong><a href=\"http://wefirstbranding.com/opt-in\" target=\"_blank\">join our mailing list</a></strong> and be the first to know about our 2014 lineup!</li>\r\n</ul>\r\n</ul>\r\n<a href=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/Welcome_Program_Schedule.jpg\"><img src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/Welcome_Program_Schedule-231x300.jpg\" alt=\"Welcome_Program_Schedule\" width=\"277\" height=\"360\" class=\"alignnone size-medium wp-image-483\" /></a>\r\n</article>\r\n<div id=\"program-schedule\" style=\"padding-top: 210px; margin-left: -50px;\">\r\n<div class=\"container\">\r\n<div class=\"row\">\r\n<table width=\"924\">\r\n<tbody>\r\n<tr>\r\n<td class=\"intro\" colspan=\"3\">Tuesday, Sept 24</td>\r\n</tr>\r\n<tr>\r\n<td width=\"80\"></td>\r\n<td class=\"row-head\" width=\"314\"><strong><span style=\"text-decoration: underline;\">Presenter</span></strong></td>\r\n<td class=\"row-head\" width=\"514\"><strong><span style=\"text-decoration: underline;\">Topic</span></strong></td>\r\n</tr>\r\n<tr>\r\n<td><strong>8:30-9:00 am</strong></td>\r\n<td><strong>Simon Mainwaring</strong>\r\nCEO &amp; Chief Creative Officer\r\nWe First, Inc.</td>\r\n<td><strong>WELCOME &amp; INTRODUCTION</strong></td>\r\n</tr>\r\n<tr>\r\n<td><strong>Module 1\r\n9:00-9:45 am</strong></td>\r\n<td><strong>Simon Mainwaring</strong>\r\nCEO &amp; Chief Creative Officer\r\nWe First, Inc.</td>\r\n<td><strong>GLOBAL CONTEXT</strong>:\r\n<ul>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">What is the reality of doing business in today\'s social business marketplace?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">What are latest social, business and technology threats to your business?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How is technology changing employee and customer behavior and expectations?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">What are the new opportunities for leadership?</li>\r\n</ul>\r\n</td>\r\n</tr>\r\n<tr>\r\n<td class=\"rowmiddle\" colspan=\"3\"><strong>Breakout Work Session</strong>\r\n<em>Includes Q&amp;A plus private and collaborative Blueprint work on your brand.</em>\r\n<strong>9:45-10:15 am</strong></td>\r\n</tr>\r\n<tr>\r\n<td><strong>Speaker\r\n10:15-11:00 am</strong></td>\r\n<td><strong>Tom LaForge</strong>\r\nGlobal Director, Human &amp; Cultural Insights\r\n<strong>The Coca-Cola Company</strong>\r\n<img class=\"alignnone size-full wp-image-269\" alt=\"tom-speaker\" src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/tom-speaker.jpg\" width=\"150\" height=\"150\" /></td>\r\n<td><strong>INSIGHTS:</strong>\r\n<ul>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">What are the latest global insights into new customer trends, technologies, and expectations?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you balance purposeful storytelling across different product divisions and market regions?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you protect your brand against social crises, customer activism and new technologies?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">What stories will the leading brands of the future tell?</li>\r\n</ul>\r\n</td>\r\n</tr>\r\n<tr>\r\n<td><strong>Module 2\r\n11:00-11:45 am</strong></td>\r\n<td><strong>Simon Mainwaring</strong>\r\nCEO &amp; Chief Creative Officer\r\nWe First, Inc.</td>\r\n<td><strong>DEFINITION</strong>:\r\n<ul>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you craft a simple, authentic and purposeful brand story that will resonate with today\'s media-savvy customers?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you balance parent company and product brand stories?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you integrate sustainability, community giving and Foundation stories?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you work with leadership, employees and customers to define that story together?</li>\r\n</ul>\r\n</td>\r\n</tr>\r\n<tr>\r\n<td class=\"rowmiddle\" colspan=\"3\"><strong>Breakout Work Session</strong>\r\n<em>Includes Q&amp;A plus private and collaborative Blueprint work on your brand.</em></td>\r\n</tr>\r\n<tr>\r\n<td class=\"rowmiddlewhite\" colspan=\"3\"><strong>Lunch and Networking Break\r\n12:30 pm-2:00 pm</strong>\r\n<em>Guests responsible for own lunch</em></td>\r\n</tr>\r\n<tr>\r\n<td><strong>Speaker\r\n2:00-2:45pm</strong></td>\r\n<td><strong>Jim Hanna</strong>\r\nDirector of Environmental Impact\r\n<strong>The Starbucks Coffee Company</strong>\r\n<img class=\"alignnone size-full wp-image-268\" alt=\"jim-speaker\" src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/jim-speaker.jpg\" width=\"150\" height=\"150\" /></td>\r\n<td><strong>CULTURE</strong>:\r\n<ul>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you build a compelling employee culture around your brand values?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you tell your brand story effectively internally, externally, and globally?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">What are most exciting examples of brands moving the sustainability conversation forward?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">What does global leadership look like in a intimately connected global community?</li>\r\n</ul>\r\n</td>\r\n</tr>\r\n<tr>\r\n<td><strong>Module 3\r\n2:45-3:30 pm</strong></td>\r\n<td><strong>Simon Mainwaring</strong>\r\nCEO &amp; Chief Creative Officer\r\nWe First, Inc.</td>\r\n<td><strong>INTEGRATION</strong>:\r\n<ul>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do leadership, employees and stakeholders co-create a company culture that propels social business success?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">What role should employees play in telling your brand\'s purposeful story?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you coordinate your different market departments to share a consistent brand story?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How does your company demonstrate authenticity, transparency and accountability?</li>\r\n</ul>\r\n</td>\r\n</tr>\r\n<tr>\r\n<td class=\"rowmiddle\" colspan=\"3\"><strong>Breakout Work Session</strong>\r\n<em>Includes Q&amp;A plus private and collaborative Blueprint work on your brand.</em>\r\n<strong>3:30-4:00 pm</strong></td>\r\n</tr>\r\n<tr>\r\n<td><strong>Panel\r\n4:00-4:45 pm</strong></td>\r\n<td><strong>Gregory Markel</strong>\r\nFounder &amp; CEO of Infuse Creative\r\n<img class=\"alignnone size-thumbnail wp-image-396\" alt=\"GregoryMarkelHeadshot\" src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/GregoryMarkelHeadshot-150x150.png\" width=\"150\" height=\"150\" />\r\n<strong>Chris Miglino</strong>\r\nCEO &amp; Co-Founder at Social Reality\r\n<img class=\"alignnone size-full wp-image-395\" alt=\"Chris-Miglino\" src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/Chris-Miglino.png\" width=\"147\" height=\"150\" /></td>\r\n<td><strong>Disruptech Panel:</strong>\r\n<ul>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">The future of marketing &amp; social technology</li>\r\n</ul>\r\n</td>\r\n</tr>\r\n<tr>\r\n<td><strong>Speaker\r\n4:45-5:00 pm</strong></td>\r\n<td><em>ANNOUNCEMENTS</em></td>\r\n<td></td>\r\n</tr>\r\n<tr>\r\n<td class=\"rowmiddlewhite\" colspan=\"3\"><strong>\'WE\'IP Cocktail Reception and Dinner\r\n\'The Station\', W Hollywood\r\n6:30 – 9:30pm</strong></td>\r\n</tr>\r\n</tbody>\r\n</table>\r\n&nbsp;\r\n<table width=\"924\">\r\n<tbody>\r\n<tr>\r\n<td class=\"intro\" colspan=\"3\">Wednesday, Sept 25</td>\r\n</tr>\r\n<tr>\r\n<td width=\"81\"></td>\r\n<td class=\"row-head\" width=\"314\"><strong><span style=\"text-decoration: underline;\">Presenter</span></strong></td>\r\n<td class=\"row-head\" width=\"513\"><strong><span style=\"text-decoration: underline;\">Topic</span></strong></td>\r\n</tr>\r\n<tr>\r\n<td><strong>Module 4\r\n9:00-9:45 am</strong></td>\r\n<td><strong>Simon Mainwaring</strong>\r\nCEO &amp; Chief Creative Officer\r\nWe First, Inc.</td>\r\n<td><strong>ENGAGEMENT</strong>:\r\n<ul>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">What are the critical storytelling strategies that will engage employees and customers?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">What are the best storytelling tactics specific to different social media channels?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you combine different social media and mobile strategies to tell an audience-specific brand story?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you ensure your story stands out in a real-time, multi-screen, and fast-changing world?</li>\r\n</ul>\r\n</td>\r\n</tr>\r\n<tr>\r\n<td class=\"rowmiddle\" colspan=\"3\"><strong>Breakout Work Session</strong>\r\n<em>Includes Q&amp;A plus private and collaborative Blueprint work on your brand.</em>\r\n<strong>9:45-10:15 am</strong></td>\r\n</tr>\r\n<tr>\r\n<td><strong>Speaker\r\n10:15-11:00 am</strong></td>\r\n<td><strong>Paull Young</strong>\r\nDirector of Digital\r\n<strong>charity:water</strong>\r\n<img class=\"alignnone size-full wp-image-270\" alt=\"paull-speaker\" src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/paull-speaker.jpg\" width=\"150\" height=\"150\" /></td>\r\n<td><strong>PARTICIPATION</strong>\r\n<ul>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you share you story in ways that inspire your community to work with you?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you sustain your brand story and community engagement over time?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you drive community engagement and mobilization online?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How does your brand demonstrate transparency and accountability in terms of its purpose?</li>\r\n</ul>\r\n</td>\r\n</tr>\r\n<tr>\r\n<td><strong>Module 5\r\n11:00-11:45</strong></td>\r\n<td><strong>Simon Mainwaring</strong>\r\nCEO &amp; Chief Creative Officer\r\nWe First, Inc.</td>\r\n<td><strong>CELEBRATION</strong>:\r\n<ul>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you celebrate employees and customers in ways that inspire them to take ownership and share the brand story?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you architect a community specific to the social business marketplace?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you avoid community attrition over time?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you transform your customer community into a network of brand ambassadors?</li>\r\n</ul>\r\n</td>\r\n</tr>\r\n<tr>\r\n<td class=\"rowmiddle\" colspan=\"3\"><strong>Breakout Work Session</strong>\r\n<em>Includes Q&amp;A plus private and collaborative Blueprint work on your brand.</em>\r\n<strong>11:45 am-12:15 pm</strong></td>\r\n</tr>\r\n<tr>\r\n<td class=\"rowmiddlewhite\" colspan=\"3\"><strong>Lunch and Networking Break\r\n12:30-2:00 pm</strong></td>\r\n</tr>\r\n<tr>\r\n<td><strong>Speaker\r\n2:00-2:45 pm</strong></td>\r\n<td><strong>Tracy Underwood</strong>\r\nNational Manager, Corporate Contributions for Toyota Motor Sales, U.S.A, Inc.\r\n<img class=\"alignnone size-thumbnail wp-image-398\" alt=\"tracy-underwood\" src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/tracy-underwood-150x150.png\" width=\"150\" height=\"150\" />\r\n<strong>Mary Nickerson</strong>\r\nNational Manager, Advanced Technology Vehicle Marketing for Toyota Motor Sales, U.S.A., Inc.\r\n<img class=\"alignnone size-full wp-image-397\" alt=\"Mary-Nickerson\" src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/Mary-Nickerson.png\" width=\"150\" height=\"150\" /></td>\r\n<td><strong>Conversation in Industry Leadership</strong></td>\r\n</tr>\r\n<tr>\r\n<td><strong>Module 6\r\n2:45-3:30 pm</strong></td>\r\n<td><strong>Simon Mainwaring</strong>\r\nCEO &amp; Chief Creative Officer\r\nWe First, Inc.</td>\r\n<td><strong>AMPLIFICATION</strong>:\r\n<ul>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you establish a leadership position in a mutually dependent, global community?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you demonstrate your global leadership in a unique way so that your brand stands out?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you work strategic partners to raise awareness of your brand\'s social impact?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you maintain this leadership position over the long-term?</li>\r\n</ul>\r\n</td>\r\n</tr>\r\n<tr>\r\n<td class=\"rowmiddle\" colspan=\"3\"><strong>Breakout Work Session</strong>\r\n<em>Includes Q&amp;A plus private and collaborative Blueprint work on your brand.</em>\r\n<strong>3:30-4:00 pm</strong></td>\r\n</tr>\r\n<tr>\r\n<td><strong>Speaker\r\n4:00-4:45 pm</strong></td>\r\n<td><strong>Aaron Sherinian</strong>\r\nVP of Communications &amp; Public Relations\r\n<strong>United Nations Foundation</strong>\r\n<img class=\"alignnone size-full wp-image-271\" alt=\"aaron-speaker\" src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/aaron-speaker.jpg\" width=\"150\" height=\"150\" /></td>\r\n<td><strong>COLLABORATION</strong>\r\n<ul>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you inspire strategic partners to share your story and serve your brand purpose?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you inspire influencers to share your brand story?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you measure success when collaborating with partners?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you establish your brand leadership position on the global stage?</li>\r\n</ul>\r\n</td>\r\n</tr>\r\n<tr>\r\n<td class=\"rowmiddlewhite\" colspan=\"3\"><strong>Closing Remarks\r\n4:45-5:15 pm</strong></td>\r\n</tr>\r\n</tbody>\r\n</table>\r\n</div>\r\n</div>\r\n</div>','Program','','inherit','open','open','','2-revision-92','','','2013-11-13 19:00:56','2013-11-13 19:00:56','',2,'http://www.wefirstbranding.com/seminar/2-revision-92/',0,'revision','',0),(488,3,'2013-11-13 19:02:10','2013-11-13 19:02:10','<article>\r\n<h2>Hands-on education from top marketers and community architects</h2>\r\n<strong>OVERVIEW:</strong>\r\n<ul>\r\n<ul>\r\n	<li type=\"disc\"><strong>TWO DAYS</strong>: This two-day summit is a <strong>hands-on training seminar</strong> during which you work through a <strong>2014 Social Branding Blueprint</strong> to resolve a critical branding issue specific to your business ensuring you get tangible value out of the event.</li>\r\n	<li type=\"disc\"><strong>SIX MODULES</strong>: We cover <strong>6 Modules of training</strong> that take you from the reality of today’s social business marketplace, to defining and framing your brand story, to using the latest social and mobile technologies to share your story.</li>\r\n	<li type=\"disc\"><strong>GUEST SPEAKERS</strong>: Between each Module you’ll hear from <strong>global branding and community-building experts</strong> (for-profit and non-profit) followed by breakout sessions to work on your Blueprint individually and with peers.</li>\r\n	<li type=\"disc\"><strong>\'WE\'IP DINNER</strong>: A <strong>special dinner</strong> provides an opportunity to additional networking and insights from special guests.</li>\r\n	<li type=\"disc\"><strong>GOAL</strong>: Our goal is to ensure you know how to use <strong>strategic brand storytelling and scalable social technologies</strong> to protect your brand and build your reputation, employee productivity, customer sales and social impact to lead in today’s connected marketplace.</li>\r\n	<li type=\"disc\">Below is the 2013 Summit schedule and you can <a href=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/Welcome_Program_LR-1.pdf\" target=\"_blank\"> download the full 2013 program here</a>.</li>\r\n	<li type=\"disc\">Make sure to <strong><a href=\"http://wefirstbranding.com/opt-in\" target=\"_blank\">join our mailing list</a></strong> and be the first to know about our 2014 lineup!</li>\r\n</ul>\r\n</ul>\r\n<a href=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/Welcome_Program_Schedule.jpg\"><img src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/Welcome_Program_Schedule-231x300.jpg\" alt=\"Welcome_Program_Schedule\" width=\"277\" height=\"360\" class=\"alignnone size-medium wp-image-483\" /></a>\r\n</article>\r\n<div id=\"program-schedule\" style=\"padding-top: 210px; margin-left: -50px;\">\r\n<div class=\"container\">\r\n<div class=\"row\">\r\n<table width=\"924\">\r\n<tbody>\r\n<tr>\r\n<td class=\"intro\" colspan=\"3\">Tuesday, Sept 24</td>\r\n</tr>\r\n<tr>\r\n<td width=\"80\"></td>\r\n<td class=\"row-head\" width=\"314\"><strong><span style=\"text-decoration: underline;\">Presenter</span></strong></td>\r\n<td class=\"row-head\" width=\"514\"><strong><span style=\"text-decoration: underline;\">Topic</span></strong></td>\r\n</tr>\r\n<tr>\r\n<td><strong>8:30-9:00 am</strong></td>\r\n<td><strong>Simon Mainwaring</strong>\r\nCEO &amp; Chief Creative Officer\r\nWe First, Inc.</td>\r\n<td><strong>WELCOME &amp; INTRODUCTION</strong></td>\r\n</tr>\r\n<tr>\r\n<td><strong>Module 1\r\n9:00-9:45 am</strong></td>\r\n<td><strong>Simon Mainwaring</strong>\r\nCEO &amp; Chief Creative Officer\r\nWe First, Inc.</td>\r\n<td><strong>GLOBAL CONTEXT</strong>:\r\n<ul>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">What is the reality of doing business in today\'s social business marketplace?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">What are latest social, business and technology threats to your business?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How is technology changing employee and customer behavior and expectations?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">What are the new opportunities for leadership?</li>\r\n</ul>\r\n</td>\r\n</tr>\r\n<tr>\r\n<td class=\"rowmiddle\" colspan=\"3\"><strong>Breakout Work Session</strong>\r\n<em>Includes Q&amp;A plus private and collaborative Blueprint work on your brand.</em>\r\n<strong>9:45-10:15 am</strong></td>\r\n</tr>\r\n<tr>\r\n<td><strong>Speaker\r\n10:15-11:00 am</strong></td>\r\n<td><strong>Tom LaForge</strong>\r\nGlobal Director, Human &amp; Cultural Insights\r\n<strong>The Coca-Cola Company</strong>\r\n<img class=\"alignnone size-full wp-image-269\" alt=\"tom-speaker\" src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/tom-speaker.jpg\" width=\"150\" height=\"150\" /></td>\r\n<td><strong>INSIGHTS:</strong>\r\n<ul>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">What are the latest global insights into new customer trends, technologies, and expectations?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you balance purposeful storytelling across different product divisions and market regions?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you protect your brand against social crises, customer activism and new technologies?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">What stories will the leading brands of the future tell?</li>\r\n</ul>\r\n</td>\r\n</tr>\r\n<tr>\r\n<td><strong>Module 2\r\n11:00-11:45 am</strong></td>\r\n<td><strong>Simon Mainwaring</strong>\r\nCEO &amp; Chief Creative Officer\r\nWe First, Inc.</td>\r\n<td><strong>DEFINITION</strong>:\r\n<ul>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you craft a simple, authentic and purposeful brand story that will resonate with today\'s media-savvy customers?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you balance parent company and product brand stories?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you integrate sustainability, community giving and Foundation stories?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you work with leadership, employees and customers to define that story together?</li>\r\n</ul>\r\n</td>\r\n</tr>\r\n<tr>\r\n<td class=\"rowmiddle\" colspan=\"3\"><strong>Breakout Work Session</strong>\r\n<em>Includes Q&amp;A plus private and collaborative Blueprint work on your brand.</em></td>\r\n</tr>\r\n<tr>\r\n<td class=\"rowmiddlewhite\" colspan=\"3\"><strong>Lunch and Networking Break\r\n12:30 pm-2:00 pm</strong>\r\n<em>Guests responsible for own lunch</em></td>\r\n</tr>\r\n<tr>\r\n<td><strong>Speaker\r\n2:00-2:45pm</strong></td>\r\n<td><strong>Jim Hanna</strong>\r\nDirector of Environmental Impact\r\n<strong>The Starbucks Coffee Company</strong>\r\n<img class=\"alignnone size-full wp-image-268\" alt=\"jim-speaker\" src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/jim-speaker.jpg\" width=\"150\" height=\"150\" /></td>\r\n<td><strong>CULTURE</strong>:\r\n<ul>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you build a compelling employee culture around your brand values?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you tell your brand story effectively internally, externally, and globally?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">What are most exciting examples of brands moving the sustainability conversation forward?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">What does global leadership look like in a intimately connected global community?</li>\r\n</ul>\r\n</td>\r\n</tr>\r\n<tr>\r\n<td><strong>Module 3\r\n2:45-3:30 pm</strong></td>\r\n<td><strong>Simon Mainwaring</strong>\r\nCEO &amp; Chief Creative Officer\r\nWe First, Inc.</td>\r\n<td><strong>INTEGRATION</strong>:\r\n<ul>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do leadership, employees and stakeholders co-create a company culture that propels social business success?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">What role should employees play in telling your brand\'s purposeful story?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you coordinate your different market departments to share a consistent brand story?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How does your company demonstrate authenticity, transparency and accountability?</li>\r\n</ul>\r\n</td>\r\n</tr>\r\n<tr>\r\n<td class=\"rowmiddle\" colspan=\"3\"><strong>Breakout Work Session</strong>\r\n<em>Includes Q&amp;A plus private and collaborative Blueprint work on your brand.</em>\r\n<strong>3:30-4:00 pm</strong></td>\r\n</tr>\r\n<tr>\r\n<td><strong>Panel\r\n4:00-4:45 pm</strong></td>\r\n<td><strong>Gregory Markel</strong>\r\nFounder &amp; CEO of Infuse Creative\r\n<img class=\"alignnone size-thumbnail wp-image-396\" alt=\"GregoryMarkelHeadshot\" src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/GregoryMarkelHeadshot-150x150.png\" width=\"150\" height=\"150\" />\r\n<strong>Chris Miglino</strong>\r\nCEO &amp; Co-Founder at Social Reality\r\n<img class=\"alignnone size-full wp-image-395\" alt=\"Chris-Miglino\" src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/Chris-Miglino.png\" width=\"147\" height=\"150\" /></td>\r\n<td><strong>Disruptech Panel:</strong>\r\n<ul>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">The future of marketing &amp; social technology</li>\r\n</ul>\r\n</td>\r\n</tr>\r\n<tr>\r\n<td><strong>Speaker\r\n4:45-5:00 pm</strong></td>\r\n<td><em>ANNOUNCEMENTS</em></td>\r\n<td></td>\r\n</tr>\r\n<tr>\r\n<td class=\"rowmiddlewhite\" colspan=\"3\"><strong>\'WE\'IP Cocktail Reception and Dinner\r\n\'The Station\', W Hollywood\r\n6:30 – 9:30pm</strong></td>\r\n</tr>\r\n</tbody>\r\n</table>\r\n&nbsp;\r\n<table width=\"924\">\r\n<tbody>\r\n<tr>\r\n<td class=\"intro\" colspan=\"3\">Wednesday, Sept 25</td>\r\n</tr>\r\n<tr>\r\n<td width=\"81\"></td>\r\n<td class=\"row-head\" width=\"314\"><strong><span style=\"text-decoration: underline;\">Presenter</span></strong></td>\r\n<td class=\"row-head\" width=\"513\"><strong><span style=\"text-decoration: underline;\">Topic</span></strong></td>\r\n</tr>\r\n<tr>\r\n<td><strong>Module 4\r\n9:00-9:45 am</strong></td>\r\n<td><strong>Simon Mainwaring</strong>\r\nCEO &amp; Chief Creative Officer\r\nWe First, Inc.</td>\r\n<td><strong>ENGAGEMENT</strong>:\r\n<ul>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">What are the critical storytelling strategies that will engage employees and customers?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">What are the best storytelling tactics specific to different social media channels?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you combine different social media and mobile strategies to tell an audience-specific brand story?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you ensure your story stands out in a real-time, multi-screen, and fast-changing world?</li>\r\n</ul>\r\n</td>\r\n</tr>\r\n<tr>\r\n<td class=\"rowmiddle\" colspan=\"3\"><strong>Breakout Work Session</strong>\r\n<em>Includes Q&amp;A plus private and collaborative Blueprint work on your brand.</em>\r\n<strong>9:45-10:15 am</strong></td>\r\n</tr>\r\n<tr>\r\n<td><strong>Speaker\r\n10:15-11:00 am</strong></td>\r\n<td><strong>Paull Young</strong>\r\nDirector of Digital\r\n<strong>charity:water</strong>\r\n<img class=\"alignnone size-full wp-image-270\" alt=\"paull-speaker\" src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/paull-speaker.jpg\" width=\"150\" height=\"150\" /></td>\r\n<td><strong>PARTICIPATION</strong>\r\n<ul>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you share you story in ways that inspire your community to work with you?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you sustain your brand story and community engagement over time?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you drive community engagement and mobilization online?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How does your brand demonstrate transparency and accountability in terms of its purpose?</li>\r\n</ul>\r\n</td>\r\n</tr>\r\n<tr>\r\n<td><strong>Module 5\r\n11:00-11:45</strong></td>\r\n<td><strong>Simon Mainwaring</strong>\r\nCEO &amp; Chief Creative Officer\r\nWe First, Inc.</td>\r\n<td><strong>CELEBRATION</strong>:\r\n<ul>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you celebrate employees and customers in ways that inspire them to take ownership and share the brand story?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you architect a community specific to the social business marketplace?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you avoid community attrition over time?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you transform your customer community into a network of brand ambassadors?</li>\r\n</ul>\r\n</td>\r\n</tr>\r\n<tr>\r\n<td class=\"rowmiddle\" colspan=\"3\"><strong>Breakout Work Session</strong>\r\n<em>Includes Q&amp;A plus private and collaborative Blueprint work on your brand.</em>\r\n<strong>11:45 am-12:15 pm</strong></td>\r\n</tr>\r\n<tr>\r\n<td class=\"rowmiddlewhite\" colspan=\"3\"><strong>Lunch and Networking Break\r\n12:30-2:00 pm</strong></td>\r\n</tr>\r\n<tr>\r\n<td><strong>Speaker\r\n2:00-2:45 pm</strong></td>\r\n<td><strong>Tracy Underwood</strong>\r\nNational Manager, Corporate Contributions for Toyota Motor Sales, U.S.A, Inc.\r\n<img class=\"alignnone size-thumbnail wp-image-398\" alt=\"tracy-underwood\" src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/tracy-underwood-150x150.png\" width=\"150\" height=\"150\" />\r\n<strong>Mary Nickerson</strong>\r\nNational Manager, Advanced Technology Vehicle Marketing for Toyota Motor Sales, U.S.A., Inc.\r\n<img class=\"alignnone size-full wp-image-397\" alt=\"Mary-Nickerson\" src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/Mary-Nickerson.png\" width=\"150\" height=\"150\" /></td>\r\n<td><strong>Conversation in Industry Leadership</strong></td>\r\n</tr>\r\n<tr>\r\n<td><strong>Module 6\r\n2:45-3:30 pm</strong></td>\r\n<td><strong>Simon Mainwaring</strong>\r\nCEO &amp; Chief Creative Officer\r\nWe First, Inc.</td>\r\n<td><strong>AMPLIFICATION</strong>:\r\n<ul>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you establish a leadership position in a mutually dependent, global community?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you demonstrate your global leadership in a unique way so that your brand stands out?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you work strategic partners to raise awareness of your brand\'s social impact?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you maintain this leadership position over the long-term?</li>\r\n</ul>\r\n</td>\r\n</tr>\r\n<tr>\r\n<td class=\"rowmiddle\" colspan=\"3\"><strong>Breakout Work Session</strong>\r\n<em>Includes Q&amp;A plus private and collaborative Blueprint work on your brand.</em>\r\n<strong>3:30-4:00 pm</strong></td>\r\n</tr>\r\n<tr>\r\n<td><strong>Speaker\r\n4:00-4:45 pm</strong></td>\r\n<td><strong>Aaron Sherinian</strong>\r\nVP of Communications &amp; Public Relations\r\n<strong>United Nations Foundation</strong>\r\n<img class=\"alignnone size-full wp-image-271\" alt=\"aaron-speaker\" src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/aaron-speaker.jpg\" width=\"150\" height=\"150\" /></td>\r\n<td><strong>COLLABORATION</strong>\r\n<ul>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you inspire strategic partners to share your story and serve your brand purpose?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you inspire influencers to share your brand story?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you measure success when collaborating with partners?</li>\r\n	<li style=\"color: #a12b2e; margin-left: 15px;\" type=\"disc\">How do you establish your brand leadership position on the global stage?</li>\r\n</ul>\r\n</td>\r\n</tr>\r\n<tr>\r\n<td class=\"rowmiddlewhite\" colspan=\"3\"><strong>Closing Remarks\r\n4:45-5:15 pm</strong></td>\r\n</tr>\r\n</tbody>\r\n</table>\r\n</div>\r\n</div>\r\n</div>','Program','','inherit','open','open','','2-revision-93','','','2013-11-13 19:02:10','2013-11-13 19:02:10','',2,'http://www.wefirstbranding.com/seminar/2-revision-93/',0,'revision','',0),(489,3,'2013-11-12 22:36:03','2013-11-12 22:36:03','<!--raw-->\r\n\r\n<h2>Attendees</h2>\r\n<p>The We First Branding Summit brings together 200 executives from leading brands, non-profits and high-growth companies.</p>\r\n<p>Our 2013 attendees hailed from a wide range of industries including:</p>\r\n\r\n<ul class=\"attendees-list\">\r\n<li><img src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/11/2013-Attendee-Logos.png\" alt=\"WF13_Facebook_Ad\" width=\"515\" height=\"605\" class=\"alignnone size-full wp-image-417\" /></li>\r\n</ul>\r\n\r\n<p><strong>50% of attendees hold a high-level position within their company</strong> with titles including CMO, VP/Director of Marketing, VP/Director of Corporate Communications, VP/ Director of Sustainability and VP/Director of CSR, Founder, and CEO.</p>\r\n\r\n<img src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/2013-Attendee-Titles.png\" alt=\"2013 Attendee Titles\" width=\"437\" height=\"414\" class=\"alignleft size-full wp-image-475\" />\r\n\r\n<p><strong>The We First 1:1 program means every registration comes with a free ticket for a non-profit or company Foundation.</strong> In 2013, 43 non-profits and Foundations were able to attend the Summit including:</p>\r\n\r\n<img src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/2013-Non-Profits.png\" alt=\"2013 Non Profits\" width=\"550\" height=\"505\" class=\"alignleft size-full wp-image-476\" />\r\n\r\n<h3>Testimonials</h3>\r\n\"What continues to amaze me about a We First event is the incredibly rich content that is provided. We First synthesizes and then pro¬gramatizes all the best data and best thinking concerning how brands are evolving. This means each attendee walks away with a wealth of knowledge organized into a coherent how-to manual for pioneering their brands beyond what’s known and into the realm of what can be.\" <br />\r\n<strong>Tom LaForge, Global Director of Human & Cultural Insights, The Coca-Cola Company</strong><br /><br />\r\n \r\n\"We First is the best event to attend to see where purpose-driven brands, digital innovation and cause market¬ing can unite to transform business. Brilliant attendees, hands-on tactical training and insightful keynotes combine to leave attendees with skills they can use immediately as well as inspiration to drive change within their organization. Attend if you want to learn where the market is heading and get the skills to get there before your competition.\" <br />\r\n<strong>Paull Young, Digital Director, charity:water</strong><br /><br />\r\n \r\n\"It provided a framework and a way to think about branding and telling our story in a very cohesive and linear way. What you find here are trends, data, information- all those things that leaders of your company are asking you for that you don’t necessarily know how to aggregate it all- that’s what I found here\" <br />\r\n<strong>Anne Rindone, Director of Foundation and Cause, ConAgra Foods</strong><br /><br />\r\n\r\n\"I think a lot of businesses don\'t have their brand well defined so then they don’t have their story built behind the brand.  Simon has helped us do is to come up with that brand, build a story around the brand, and then you have something you can go out and tell to your community and stakeholders.\" <br />\r\n<strong>Ken Burgess, Chairman, FirstCapital Bank of Texas</strong><br /><br />\r\n\r\n\"We First is the first training I\'ve attended that is truly useful as it helps you define a purpose for your brand or company and act on it using social media tools. The content is fantastic, carefully designed, and you end up with a clear map of what to do and how to do it as opposed to just inspiring information.\"<br />\r\n<strong>Javier Rodriguez Merino, Group Marketing Sustainability Director, The Coca-Cola Company</strong><br /><br />\r\n\r\n\"If you were to bring someone in to share the expertise that you\'re getting with the Social Branding Blueprint, it would cost you tens of thousands of dollars. The thing that I like about this training is you have in that blueprint an incredible tool to step out and be able to make some consistent, logical steps to get you to where you want to be.\"<br />\r\n<strong>Richard Davis, President, Arbor Scientia</strong><br /><br />\r\n\r\n\"This is a completely different experience. What you\'re learning here is actually how to do this; it\'s a hands on thing, a curriculum for learning.\" <br />\r\n<strong>Robert Tercek, Chairman, Creative Visions Foundation</strong><br /><br />\r\n\r\n\"If your company is interested in keeping ahead of the new wave of customer engagement that is now powered by the new tools of social media – and who isn\'t? – you should have Simon Mainwaring to show you how to do it.\"<br />\r\n<strong>Rick Ridgeway, VP Environmental Initiatives, Patagonia</strong><br /><br />\r\n\r\n\"After training with We First our engagement level on Facebook (people talking about us) has constantly exceeded 10% and mostly stays between 20-30% with a high of 70%. This is compared to good target range between 1-5%. We have seen sales as a direct result of the high interaction levels.\"<br />\r\n<strong>Michael Jones, CEO, Thrive Farmers Coffee</strong><br /><br />\r\n\r\n\"The We First training program exceeded any pre-conceived expectations I had. You’ll see a direct impact on your business or cause almost immediately.\" <br />\r\n<strong>Zack Swire, Founder, eGood</strong><br /><br />\r\n\r\n\"We First is as prescient as it is visionary – a must for marketers intent on creating a prosperous future for all.\" <br />\r\n<strong>Rishad Tobaccowala, Chief Strategy and Innovation Officer for VivaKi, Publicis Groupe</strong><br /><br />\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n<!--/raw-->','Who Attends','','inherit','open','open','','34-revision-18','','','2013-11-12 22:36:03','2013-11-12 22:36:03','',34,'http://www.wefirstbranding.com/seminar/34-revision-18/',0,'revision','',0),(490,3,'2013-11-13 19:05:21','2013-11-13 19:05:21','<!--raw-->\r\n\r\n<h2>Attendees</h2>\r\n<p>The We First Branding Summit brings together 200 executives from leading brands, non-profits and high-growth companies.</p>\r\n<p>Our 2013 attendees hailed from a wide range of industries including:</p>\r\n\r\n<ul class=\"attendees-list\">\r\n<li><img src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/11/2013-Attendee-Logos.png\" alt=\"WF13_Facebook_Ad\" width=\"463\" height=\"544\" class=\"alignnone size-full wp-image-417\" /></li>\r\n</ul>\r\n\r\n<p><strong>50% of attendees hold a high-level position within their company</strong> with titles including CMO, VP/Director of Marketing, VP/Director of Corporate Communications, VP/ Director of Sustainability and VP/Director of CSR, Founder, and CEO.</p>\r\n\r\n<img src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/2013-Attendee-Titles.png\" alt=\"2013 Attendee Titles\" width=\"437\" height=\"414\" class=\"alignleft size-full wp-image-475\" />\r\n\r\n<p><strong>The We First 1:1 program means every registration comes with a free ticket for a non-profit or company Foundation.</strong> In 2013, 43 non-profits and Foundations were able to attend the Summit including:</p>\r\n\r\n<img src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/2013-Non-Profits.png\" alt=\"2013 Non Profits\" width=\"550\" height=\"505\" class=\"alignleft size-full wp-image-476\" />\r\n\r\n<h3>Testimonials</h3>\r\n\"What continues to amaze me about a We First event is the incredibly rich content that is provided. We First synthesizes and then pro¬gramatizes all the best data and best thinking concerning how brands are evolving. This means each attendee walks away with a wealth of knowledge organized into a coherent how-to manual for pioneering their brands beyond what’s known and into the realm of what can be.\" <br />\r\n<strong>Tom LaForge, Global Director of Human & Cultural Insights, The Coca-Cola Company</strong><br /><br />\r\n \r\n\"We First is the best event to attend to see where purpose-driven brands, digital innovation and cause market¬ing can unite to transform business. Brilliant attendees, hands-on tactical training and insightful keynotes combine to leave attendees with skills they can use immediately as well as inspiration to drive change within their organization. Attend if you want to learn where the market is heading and get the skills to get there before your competition.\" <br />\r\n<strong>Paull Young, Digital Director, charity:water</strong><br /><br />\r\n \r\n\"It provided a framework and a way to think about branding and telling our story in a very cohesive and linear way. What you find here are trends, data, information- all those things that leaders of your company are asking you for that you don’t necessarily know how to aggregate it all- that’s what I found here\" <br />\r\n<strong>Anne Rindone, Director of Foundation and Cause, ConAgra Foods</strong><br /><br />\r\n\r\n\"I think a lot of businesses don\'t have their brand well defined so then they don’t have their story built behind the brand.  Simon has helped us do is to come up with that brand, build a story around the brand, and then you have something you can go out and tell to your community and stakeholders.\" <br />\r\n<strong>Ken Burgess, Chairman, FirstCapital Bank of Texas</strong><br /><br />\r\n\r\n\"We First is the first training I\'ve attended that is truly useful as it helps you define a purpose for your brand or company and act on it using social media tools. The content is fantastic, carefully designed, and you end up with a clear map of what to do and how to do it as opposed to just inspiring information.\"<br />\r\n<strong>Javier Rodriguez Merino, Group Marketing Sustainability Director, The Coca-Cola Company</strong><br /><br />\r\n\r\n\"If you were to bring someone in to share the expertise that you\'re getting with the Social Branding Blueprint, it would cost you tens of thousands of dollars. The thing that I like about this training is you have in that blueprint an incredible tool to step out and be able to make some consistent, logical steps to get you to where you want to be.\"<br />\r\n<strong>Richard Davis, President, Arbor Scientia</strong><br /><br />\r\n\r\n\"This is a completely different experience. What you\'re learning here is actually how to do this; it\'s a hands on thing, a curriculum for learning.\" <br />\r\n<strong>Robert Tercek, Chairman, Creative Visions Foundation</strong><br /><br />\r\n\r\n\"If your company is interested in keeping ahead of the new wave of customer engagement that is now powered by the new tools of social media – and who isn\'t? – you should have Simon Mainwaring to show you how to do it.\"<br />\r\n<strong>Rick Ridgeway, VP Environmental Initiatives, Patagonia</strong><br /><br />\r\n\r\n\"After training with We First our engagement level on Facebook (people talking about us) has constantly exceeded 10% and mostly stays between 20-30% with a high of 70%. This is compared to good target range between 1-5%. We have seen sales as a direct result of the high interaction levels.\"<br />\r\n<strong>Michael Jones, CEO, Thrive Farmers Coffee</strong><br /><br />\r\n\r\n\"The We First training program exceeded any pre-conceived expectations I had. You’ll see a direct impact on your business or cause almost immediately.\" <br />\r\n<strong>Zack Swire, Founder, eGood</strong><br /><br />\r\n\r\n\"We First is as prescient as it is visionary – a must for marketers intent on creating a prosperous future for all.\" <br />\r\n<strong>Rishad Tobaccowala, Chief Strategy and Innovation Officer for VivaKi, Publicis Groupe</strong><br /><br />\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n<!--/raw-->','Who Attends','','inherit','open','open','','34-revision-19','','','2013-11-13 19:05:21','2013-11-13 19:05:21','',34,'http://www.wefirstbranding.com/seminar/34-revision-19/',0,'revision','',0),(491,3,'2013-11-13 19:06:12','2013-11-13 19:06:12','<!--raw-->\r\n\r\n<h2>Attendees</h2>\r\n<p>The We First Branding Summit brings together 200 executives from leading brands, non-profits and high-growth companies.</p>\r\n<p>Our 2013 attendees hailed from a wide range of industries including:</p>\r\n\r\n<ul class=\"attendees-list\">\r\n<li><img src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/11/2013-Attendee-Logos.png\" alt=\"WF13_Facebook_Ad\" width=\"463\" height=\"544\" class=\"alignnone size-full wp-image-417\" /></li>\r\n</ul>\r\n\r\n<p><strong>50% of attendees hold a high-level position within their company</strong> with titles including CMO, VP/Director of Marketing, VP/Director of Corporate Communications, VP/ Director of Sustainability and VP/Director of CSR, Founder, and CEO.</p>\r\n\r\n<img src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/2013-Attendee-Titles.png\" alt=\"2013 Attendee Titles\" width=\"393\" height=\"372\" class=\"alignleft size-full wp-image-475\" />\r\n\r\n<p><strong>The We First 1:1 program means every registration comes with a free ticket for a non-profit or company Foundation.</strong> In 2013, 43 non-profits and Foundations were able to attend the Summit including:</p>\r\n\r\n<img src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/2013-Non-Profits.png\" alt=\"2013 Non Profits\" width=\"550\" height=\"505\" class=\"alignleft size-full wp-image-476\" />\r\n\r\n<h3>Testimonials</h3>\r\n\"What continues to amaze me about a We First event is the incredibly rich content that is provided. We First synthesizes and then pro¬gramatizes all the best data and best thinking concerning how brands are evolving. This means each attendee walks away with a wealth of knowledge organized into a coherent how-to manual for pioneering their brands beyond what’s known and into the realm of what can be.\" <br />\r\n<strong>Tom LaForge, Global Director of Human & Cultural Insights, The Coca-Cola Company</strong><br /><br />\r\n \r\n\"We First is the best event to attend to see where purpose-driven brands, digital innovation and cause market¬ing can unite to transform business. Brilliant attendees, hands-on tactical training and insightful keynotes combine to leave attendees with skills they can use immediately as well as inspiration to drive change within their organization. Attend if you want to learn where the market is heading and get the skills to get there before your competition.\" <br />\r\n<strong>Paull Young, Digital Director, charity:water</strong><br /><br />\r\n \r\n\"It provided a framework and a way to think about branding and telling our story in a very cohesive and linear way. What you find here are trends, data, information- all those things that leaders of your company are asking you for that you don’t necessarily know how to aggregate it all- that’s what I found here\" <br />\r\n<strong>Anne Rindone, Director of Foundation and Cause, ConAgra Foods</strong><br /><br />\r\n\r\n\"I think a lot of businesses don\'t have their brand well defined so then they don’t have their story built behind the brand.  Simon has helped us do is to come up with that brand, build a story around the brand, and then you have something you can go out and tell to your community and stakeholders.\" <br />\r\n<strong>Ken Burgess, Chairman, FirstCapital Bank of Texas</strong><br /><br />\r\n\r\n\"We First is the first training I\'ve attended that is truly useful as it helps you define a purpose for your brand or company and act on it using social media tools. The content is fantastic, carefully designed, and you end up with a clear map of what to do and how to do it as opposed to just inspiring information.\"<br />\r\n<strong>Javier Rodriguez Merino, Group Marketing Sustainability Director, The Coca-Cola Company</strong><br /><br />\r\n\r\n\"If you were to bring someone in to share the expertise that you\'re getting with the Social Branding Blueprint, it would cost you tens of thousands of dollars. The thing that I like about this training is you have in that blueprint an incredible tool to step out and be able to make some consistent, logical steps to get you to where you want to be.\"<br />\r\n<strong>Richard Davis, President, Arbor Scientia</strong><br /><br />\r\n\r\n\"This is a completely different experience. What you\'re learning here is actually how to do this; it\'s a hands on thing, a curriculum for learning.\" <br />\r\n<strong>Robert Tercek, Chairman, Creative Visions Foundation</strong><br /><br />\r\n\r\n\"If your company is interested in keeping ahead of the new wave of customer engagement that is now powered by the new tools of social media – and who isn\'t? – you should have Simon Mainwaring to show you how to do it.\"<br />\r\n<strong>Rick Ridgeway, VP Environmental Initiatives, Patagonia</strong><br /><br />\r\n\r\n\"After training with We First our engagement level on Facebook (people talking about us) has constantly exceeded 10% and mostly stays between 20-30% with a high of 70%. This is compared to good target range between 1-5%. We have seen sales as a direct result of the high interaction levels.\"<br />\r\n<strong>Michael Jones, CEO, Thrive Farmers Coffee</strong><br /><br />\r\n\r\n\"The We First training program exceeded any pre-conceived expectations I had. You’ll see a direct impact on your business or cause almost immediately.\" <br />\r\n<strong>Zack Swire, Founder, eGood</strong><br /><br />\r\n\r\n\"We First is as prescient as it is visionary – a must for marketers intent on creating a prosperous future for all.\" <br />\r\n<strong>Rishad Tobaccowala, Chief Strategy and Innovation Officer for VivaKi, Publicis Groupe</strong><br /><br />\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n<!--/raw-->','Who Attends','','inherit','open','open','','34-revision-20','','','2013-11-13 19:06:12','2013-11-13 19:06:12','',34,'http://www.wefirstbranding.com/seminar/34-revision-20/',0,'revision','',0),(492,3,'2013-06-19 21:09:42','2013-06-19 21:09:42','Welcome! We’re so happy you’ll be joining us at the 2013 We First Social Branding Seminar.\r\n\r\nPlease take a moment to register now. Your spot will not be confirmed until you have successfully completed this form.\r\n\r\n<form accept-charset=\"UTF-8\" action=\"https://wut89066.infusionsoft.com/app/form/process/1bde192adbf0bb3548660661154c6914\" class=\"infusion-form\" method=\"POST\">\r\n    <input name=\"inf_form_xid\" type=\"hidden\" value=\"1bde192adbf0bb3548660661154c6914\" />\r\n    <input name=\"inf_form_name\" type=\"hidden\" value=\"2013 WF Seminar Partners and Members Registration\" />\r\n    <input name=\"infusionsoft_version\" type=\"hidden\" value=\"1.29.2.83\" />\r\n    <div class=\"infusion-field\">\r\n        <label for=\"inf_field_FirstName\">First Name *</label>\r\n        <input class=\"infusion-field-input-container\" id=\"inf_field_FirstName\" name=\"inf_field_FirstName\" type=\"text\" />\r\n    </div>\r\n    <div class=\"infusion-field\">\r\n        <label for=\"inf_field_LastName\">Last Name *</label>\r\n        <input class=\"infusion-field-input-container\" id=\"inf_field_LastName\" name=\"inf_field_LastName\" type=\"text\" />\r\n    </div>\r\n    <div class=\"infusion-field\">\r\n        <label for=\"inf_field_Company\">Organization Name *</label>\r\n        <input class=\"infusion-field-input-container\" id=\"inf_field_Company\" name=\"inf_field_Company\" type=\"text\" />\r\n    </div>\r\n    <div class=\"infusion-field\">\r\n        <label for=\"inf_field_JobTitle\">Job Title *</label>\r\n        <input class=\"infusion-field-input-container\" id=\"inf_field_JobTitle\" name=\"inf_field_JobTitle\" type=\"text\" />\r\n    </div>\r\n    <div class=\"infusion-field\">\r\n        <label for=\"inf_field_StreetAddress1\">Organization Address  *</label>\r\n        <input class=\"infusion-field-input-container\" id=\"inf_field_StreetAddress1\" name=\"inf_field_StreetAddress1\" type=\"text\" />\r\n    </div>\r\n    <div class=\"infusion-field\">\r\n        <label for=\"inf_field_City\">City *</label>\r\n        <input class=\"infusion-field-input-container\" id=\"inf_field_City\" name=\"inf_field_City\" type=\"text\" />\r\n    </div>\r\n    <div class=\"infusion-field\">\r\n        <label for=\"inf_field_State\">State *</label>\r\n        <input class=\"infusion-field-input-container\" id=\"inf_field_State\" name=\"inf_field_State\" type=\"text\" />\r\n    </div>\r\n    <div class=\"infusion-field\">\r\n        <label for=\"inf_field_PostalCode\">Zip Code *</label>\r\n        <input class=\"infusion-field-input-container\" id=\"inf_field_PostalCode\" name=\"inf_field_PostalCode\" type=\"text\" />\r\n    </div>\r\n    <div class=\"infusion-field\">\r\n        <label for=\"inf_field_Email\">Email *</label>\r\n        <input class=\"infusion-field-input-container\" id=\"inf_field_Email\" name=\"inf_field_Email\" type=\"text\" />\r\n    </div>\r\n    <div class=\"infusion-field\">\r\n        <label for=\"inf_field_Phone1\">Phone  *</label>\r\n        <input class=\"infusion-field-input-container\" id=\"inf_field_Phone1\" name=\"inf_field_Phone1\" type=\"text\" />\r\n    </div>\r\n    <div class=\"infusion-submit\">\r\n        <input type=\"submit\" value=\"Submit\" />\r\n    </div>\r\n</form>','We First Partners and Members Registration','','inherit','open','open','','96-revision-4','','','2013-06-19 21:09:42','2013-06-19 21:09:42','',96,'http://www.wefirstbranding.com/seminar/96-revision-4/',0,'revision','',0),(493,3,'2013-11-14 01:53:44','2013-11-14 01:53:44','Welcome! We’re so happy your group will be joining us at the 2014 We First Branding Summit.\r\n\r\nPlease take a moment to register now. Your spot will not be confirmed until you have successfully completed this form.\r\n\r\n<form accept-charset=\"UTF-8\" action=\"https://wut89066.infusionsoft.com/app/form/process/85aa74400a46088dced47220d9920142\" class=\"infusion-form\" method=\"POST\">\r\n    <input name=\"inf_form_xid\" type=\"hidden\" value=\"85aa74400a46088dced47220d9920142\" />\r\n    <input name=\"inf_form_name\" type=\"hidden\" value=\"Corporate Standard Registration\" />\r\n    <input name=\"infusionsoft_version\" type=\"hidden\" value=\"1.29.7.34\" />\r\n    <div class=\"infusion-field\">\r\n        <label for=\"inf_field_FirstName\">First Name *</label>\r\n        <input class=\"infusion-field-input-container\" id=\"inf_field_FirstName\" name=\"inf_field_FirstName\" type=\"text\" />\r\n    </div>\r\n    <div class=\"infusion-field\">\r\n        <label for=\"inf_field_LastName\">Last Name *</label>\r\n        <input class=\"infusion-field-input-container\" id=\"inf_field_LastName\" name=\"inf_field_LastName\" type=\"text\" />\r\n    </div>\r\n    <div class=\"infusion-field\">\r\n        <label for=\"inf_field_Company\">Organization Name *</label>\r\n        <input class=\"infusion-field-input-container\" id=\"inf_field_Company\" name=\"inf_field_Company\" type=\"text\" />\r\n    </div>\r\n    <div class=\"infusion-field\">\r\n        <label for=\"inf_field_JobTitle\">Job Title *</label>\r\n        <input class=\"infusion-field-input-container\" id=\"inf_field_JobTitle\" name=\"inf_field_JobTitle\" type=\"text\" />\r\n    </div>\r\n    <div class=\"infusion-field\">\r\n        <label for=\"inf_field_StreetAddress1\">Organization Address *</label>\r\n        <input class=\"infusion-field-input-container\" id=\"inf_field_StreetAddress1\" name=\"inf_field_StreetAddress1\" type=\"text\" />\r\n    </div>\r\n    <div class=\"infusion-field\">\r\n        <label for=\"inf_field_City\">City *</label>\r\n        <input class=\"infusion-field-input-container\" id=\"inf_field_City\" name=\"inf_field_City\" type=\"text\" />\r\n    </div>\r\n    <div class=\"infusion-field\">\r\n        <label for=\"inf_field_State\">State *</label>\r\n        <input class=\"infusion-field-input-container\" id=\"inf_field_State\" name=\"inf_field_State\" type=\"text\" />\r\n    </div>\r\n    <div class=\"infusion-field\">\r\n        <label for=\"inf_field_PostalCode\">Zip Code *</label>\r\n        <input class=\"infusion-field-input-container\" id=\"inf_field_PostalCode\" name=\"inf_field_PostalCode\" type=\"text\" />\r\n    </div>\r\n    <div class=\"infusion-field\">\r\n        <label for=\"inf_field_Email\">Email *</label>\r\n        <input class=\"infusion-field-input-container\" id=\"inf_field_Email\" name=\"inf_field_Email\" type=\"text\" />\r\n    </div>\r\n    <div class=\"infusion-field\">\r\n        <label for=\"inf_field_Phone1\">Phone *</label>\r\n        <input class=\"infusion-field-input-container\" id=\"inf_field_Phone1\" name=\"inf_field_Phone1\" type=\"text\" />\r\n    </div>\r\n    <div class=\"infusion-submit\">\r\n        <input type=\"submit\" value=\"Submit\" />\r\n    </div>\r\n</form>\r\n','We First Standard Corporate Group Registration','','publish','open','open','','we-first-standard-corporate-group-registration','','','2013-11-15 00:31:30','2013-11-15 00:31:30','',60,'http://www.wefirstbranding.com/seminar/?page_id=493',0,'page','',0),(494,3,'2013-11-14 01:51:17','2013-11-14 01:51:17','','We First Standard Corporate Group Registration','','inherit','open','open','','493-revision','','','2013-11-14 01:51:17','2013-11-14 01:51:17','',493,'http://www.wefirstbranding.com/seminar/493-revision/',0,'revision','',0),(495,3,'2013-11-14 01:52:18','2013-11-14 01:52:18','Welcome! We’re so happy your group will be joining us at the 2014 We First Branding Summit.\n\nPlease take a moment to register now. Your spot will not be confirmed until you have successfully completed this form.','We First Standard Corporate Group Registration','','inherit','open','open','','493-revision-2','','','2013-11-14 01:52:18','2013-11-14 01:52:18','',493,'http://www.wefirstbranding.com/seminar/493-revision-2/',0,'revision','',0),(496,3,'2013-11-14 01:52:58','2013-11-14 01:52:58','Welcome! We’re so happy your group will be joining us at the 2014 We First Branding Summit.\r\n\r\nPlease take a moment to register now. Your spot will not be confirmed until you have successfully completed this form.','We First Standard Corporate Group Registration','','inherit','open','open','','493-revision-3','','','2013-11-14 01:52:58','2013-11-14 01:52:58','',493,'http://www.wefirstbranding.com/seminar/493-revision-3/',0,'revision','',0),(497,3,'2013-11-14 01:53:25','2013-11-14 01:53:25','Welcome! We’re so happy your group will be joining us at the 2014 We First Branding Summit.\r\n\r\nPlease take a moment to register now. Your spot will not be confirmed until you have successfully completed this form.','We First Standard Corporate Group Registration','','inherit','open','open','','493-revision-4','','','2013-11-14 01:53:25','2013-11-14 01:53:25','',493,'http://www.wefirstbranding.com/seminar/493-revision-4/',0,'revision','',0),(498,3,'2013-11-14 01:57:24','2013-11-14 01:57:24','<strong>Thanks! You are now registered for the 2014 We First Branding Summit.</strong>\n\nYou will receive a confirmation email shortly.\n\n','Standard - Thankyou','','inherit','open','open','','76-autosave','','','2013-11-14 01:57:24','2013-11-14 01:57:24','',76,'http://www.wefirstbranding.com/seminar/76-autosave/',0,'revision','',0),(499,3,'2013-08-13 18:30:38','2013-08-13 18:30:38','<strong>Thanks! You are now registered for the 2013 We First Social Branding Seminar.</strong>\r\n\r\nYou will receive a confirmation email shortly.\r\n\r\nMake sure to <a href=\"https://www.starwoodmeeting.com/StarGroupsWeb/booking/reservation?id=1306100787&key=7AE10\" title=\"Book your hotel now\" target=\"_blank\">book your hotel now</a>.  Our seminar venue, the W Hollywood Hotel, only has a limited number of rooms available at our special <a href=\"https://www.starwoodmeeting.com/StarGroupsWeb/booking/reservation?id=1306100787&key=7AE10\" title=\"Group rate\" target=\"_blank\">group rate</a> of only $239 per night. This rate is only guaranteed until Sept 2, 2013- after that, rooms will return to regular market price.  \r\n\r\nDon’t miss out! We First guests will have complimentary access to the W’s state-of- the-art fitness center, stunning rooftop pool and free in-room Wi-fi.\r\n\r\nSee you soon!\r\n\r\n<img src=\"http://ad.retargeter.com/seg?add=889436&t=2\" width=\"1\" height=\"1\" />\r\n<img src=\"http://ad.retargeter.com/px?id=95806&t=2\" width=\"1\" height=\"1\" />','Standard - Thankyou','','inherit','open','open','','76-revision-6','','','2013-08-13 18:30:38','2013-08-13 18:30:38','',76,'http://www.wefirstbranding.com/seminar/76-revision-6/',0,'revision','',0),(507,3,'2013-11-14 02:13:07','2013-11-14 02:13:07','<strong>Thanks! You have purchased 3 Tickets for the 2014 We First Branding Summit.</strong>\r\n\r\nYou will receive a confirmation email shortly with further instructions about <strong>how to register the 2 other guests who will be attending the Seminar with you</strong>. \r\n\r\n','Corporate - Thankyou','','inherit','open','open','','80-revision-8','','','2013-11-14 02:13:07','2013-11-14 02:13:07','',80,'http://www.wefirstbranding.com/seminar/80-revision-8/',0,'revision','',0),(508,3,'2013-11-15 00:31:18','2013-11-15 00:31:18','Welcome! We’re so happy your group will be joining us at the 2014 We First Branding Summit.\r\n\r\nPlease take a moment to register now. Your spot will not be confirmed until you have successfully completed this form.\r\n\r\n<form accept-charset=\"UTF-8\" action=\"https://wut89066.infusionsoft.com/app/form/process/85aa74400a46088dced47220d9920142\" class=\"infusion-form\" method=\"POST\">\r\n    <input name=\"inf_form_xid\" type=\"hidden\" value=\"85aa74400a46088dced47220d9920142\" />\r\n    <input name=\"inf_form_name\" type=\"hidden\" value=\"Corporate Standard Registration\" />\r\n    <input name=\"infusionsoft_version\" type=\"hidden\" value=\"1.29.7.34\" />\r\n    <div class=\"infusion-field\">\r\n        <label for=\"inf_field_FirstName\">First Name *</label>\r\n        <input class=\"infusion-field-input-container\" id=\"inf_field_FirstName\" name=\"inf_field_FirstName\" type=\"text\" />\r\n    </div>\r\n    <div class=\"infusion-field\">\r\n        <label for=\"inf_field_LastName\">Last Name *</label>\r\n        <input class=\"infusion-field-input-container\" id=\"inf_field_LastName\" name=\"inf_field_LastName\" type=\"text\" />\r\n    </div>\r\n    <div class=\"infusion-field\">\r\n        <label for=\"inf_field_Company\">Organization Name *</label>\r\n        <input class=\"infusion-field-input-container\" id=\"inf_field_Company\" name=\"inf_field_Company\" type=\"text\" />\r\n    </div>\r\n    <div class=\"infusion-field\">\r\n        <label for=\"inf_field_JobTitle\">Job Title *</label>\r\n        <input class=\"infusion-field-input-container\" id=\"inf_field_JobTitle\" name=\"inf_field_JobTitle\" type=\"text\" />\r\n    </div>\r\n    <div class=\"infusion-field\">\r\n        <label for=\"inf_field_StreetAddress1\">Organization Address *</label>\r\n        <input class=\"infusion-field-input-container\" id=\"inf_field_StreetAddress1\" name=\"inf_field_StreetAddress1\" type=\"text\" />\r\n    </div>\r\n    <div class=\"infusion-field\">\r\n        <label for=\"inf_field_City\">City *</label>\r\n        <input class=\"infusion-field-input-container\" id=\"inf_field_City\" name=\"inf_field_City\" type=\"text\" />\r\n    </div>\r\n    <div class=\"infusion-field\">\r\n        <label for=\"inf_field_State\">State *</label>\r\n        <input class=\"infusion-field-input-container\" id=\"inf_field_State\" name=\"inf_field_State\" type=\"text\" />\r\n    </div>\r\n    <div class=\"infusion-field\">\r\n        <label for=\"inf_field_PostalCode\">Zip Code *</label>\r\n        <input class=\"infusion-field-input-container\" id=\"inf_field_PostalCode\" name=\"inf_field_PostalCode\" type=\"text\" />\r\n    </div>\r\n    <div class=\"infusion-field\">\r\n        <label for=\"inf_field_Email\">Email *</label>\r\n        <input class=\"infusion-field-input-container\" id=\"inf_field_Email\" name=\"inf_field_Email\" type=\"text\" />\r\n    </div>\r\n    <div class=\"infusion-field\">\r\n        <label for=\"inf_field_Phone1\">Phone *</label>\r\n        <input class=\"infusion-field-input-container\" id=\"inf_field_Phone1\" name=\"inf_field_Phone1\" type=\"text\" />\r\n    </div>\r\n    <div class=\"infusion-submit\">\r\n        <input type=\"submit\" value=\"Submit\" />\r\n    </div>\r\n</form>\r\n','We First Standard Corporate Group Registration','','inherit','open','open','','493-autosave','','','2013-11-15 00:31:18','2013-11-15 00:31:18','',493,'http://www.wefirstbranding.com/seminar/493-autosave/',0,'revision','',0),(509,3,'2013-11-14 01:53:44','2013-11-14 01:53:44','Welcome! We’re so happy your group will be joining us at the 2014 We First Branding Summit.\r\n\r\nPlease take a moment to register now. Your spot will not be confirmed until you have successfully completed this form.','We First Standard Corporate Group Registration','','inherit','open','open','','493-revision-5','','','2013-11-14 01:53:44','2013-11-14 01:53:44','',493,'http://www.wefirstbranding.com/seminar/493-revision-5/',0,'revision','',0),(510,3,'2013-11-15 00:32:38','2013-11-15 00:32:38','Welcome! We’re so happy your group will be joining us at the 2014 We First Branding Summit.\r\n\r\nPlease take a moment to register now. Your VIP spot will not be confirmed until you have successfully completed this form.\r\n\r\n<form accept-charset=\"UTF-8\" action=\"https://wut89066.infusionsoft.com/app/form/process/7d5ed740395e28ff652fa790094942d5\" class=\"infusion-form\" method=\"POST\">\r\n    <input name=\"inf_form_xid\" type=\"hidden\" value=\"7d5ed740395e28ff652fa790094942d5\" />\r\n    <input name=\"inf_form_name\" type=\"hidden\" value=\"Corporate VIP Registration\" />\r\n    <input name=\"infusionsoft_version\" type=\"hidden\" value=\"1.29.7.34\" />\r\n    <div class=\"infusion-field\">\r\n        <label for=\"inf_field_FirstName\">First Name *</label>\r\n        <input class=\"infusion-field-input-container\" id=\"inf_field_FirstName\" name=\"inf_field_FirstName\" type=\"text\" />\r\n    </div>\r\n    <div class=\"infusion-field\">\r\n        <label for=\"inf_field_LastName\">Last Name *</label>\r\n        <input class=\"infusion-field-input-container\" id=\"inf_field_LastName\" name=\"inf_field_LastName\" type=\"text\" />\r\n    </div>\r\n    <div class=\"infusion-field\">\r\n        <label for=\"inf_field_Company\">Organization Name *</label>\r\n        <input class=\"infusion-field-input-container\" id=\"inf_field_Company\" name=\"inf_field_Company\" type=\"text\" />\r\n    </div>\r\n    <div class=\"infusion-field\">\r\n        <label for=\"inf_field_JobTitle\">Job Title *</label>\r\n        <input class=\"infusion-field-input-container\" id=\"inf_field_JobTitle\" name=\"inf_field_JobTitle\" type=\"text\" />\r\n    </div>\r\n    <div class=\"infusion-field\">\r\n        <label for=\"inf_field_StreetAddress1\">Organization Address *</label>\r\n        <input class=\"infusion-field-input-container\" id=\"inf_field_StreetAddress1\" name=\"inf_field_StreetAddress1\" type=\"text\" />\r\n    </div>\r\n    <div class=\"infusion-field\">\r\n        <label for=\"inf_field_City\">City *</label>\r\n        <input class=\"infusion-field-input-container\" id=\"inf_field_City\" name=\"inf_field_City\" type=\"text\" />\r\n    </div>\r\n    <div class=\"infusion-field\">\r\n        <label for=\"inf_field_State\">State *</label>\r\n        <input class=\"infusion-field-input-container\" id=\"inf_field_State\" name=\"inf_field_State\" type=\"text\" />\r\n    </div>\r\n    <div class=\"infusion-field\">\r\n        <label for=\"inf_field_PostalCode\">Zip Code *</label>\r\n        <input class=\"infusion-field-input-container\" id=\"inf_field_PostalCode\" name=\"inf_field_PostalCode\" type=\"text\" />\r\n    </div>\r\n    <div class=\"infusion-field\">\r\n        <label for=\"inf_field_Email\">Email *</label>\r\n        <input class=\"infusion-field-input-container\" id=\"inf_field_Email\" name=\"inf_field_Email\" type=\"text\" />\r\n    </div>\r\n    <div class=\"infusion-field\">\r\n        <label for=\"inf_field_Phone1\">Phone *</label>\r\n        <input class=\"infusion-field-input-container\" id=\"inf_field_Phone1\" name=\"inf_field_Phone1\" type=\"text\" />\r\n    </div>\r\n    <div class=\"infusion-submit\">\r\n        <input type=\"submit\" value=\"Submit\" />\r\n    </div>\r\n</form>\r\n','We First Corporate VIP Group Registration','','inherit','open','open','','505-autosave','','','2013-11-15 00:32:38','2013-11-15 00:32:38','',505,'http://www.wefirstbranding.com/seminar/505-autosave/',0,'revision','',0),(511,3,'2013-11-14 02:17:43','2013-11-14 02:17:43','Welcome! We’re so happy your group will be joining us at the 2014 We First Branding Summit.\r\n\r\nPlease take a moment to register now. Your VIP spot will not be confirmed until you have successfully completed this form.','We First Corporate VIP Group Registration','','inherit','open','open','','505-revision-2','','','2013-11-14 02:17:43','2013-11-14 02:17:43','',505,'http://www.wefirstbranding.com/seminar/505-revision-2/',0,'revision','',0),(514,3,'2013-11-15 00:34:59','2013-11-15 00:34:59','Welcome! We’re so happy you’ll be joining us at the 2014 We First Branding Summit.\r\n\r\nPlease take a moment to register now. Your spot will not be confirmed until you have successfully completed this form.\r\n\r\n<form accept-charset=\"UTF-8\" action=\"https://wut89066.infusionsoft.com/app/form/process/e9687b7ea43da85a07a142ff6af1fd7f\" class=\"infusion-form\" method=\"POST\">\r\n    <input name=\"inf_form_xid\" type=\"hidden\" value=\"e9687b7ea43da85a07a142ff6af1fd7f\" />\r\n    <input name=\"inf_form_name\" type=\"hidden\" value=\"Free Registration\" />\r\n    <input name=\"infusionsoft_version\" type=\"hidden\" value=\"1.29.7.34\" />\r\n    <div class=\"infusion-field\">\r\n        <label for=\"inf_field_FirstName\">First Name *</label>\r\n        <input class=\"infusion-field-input-container\" id=\"inf_field_FirstName\" name=\"inf_field_FirstName\" type=\"text\" />\r\n    </div>\r\n    <div class=\"infusion-field\">\r\n        <label for=\"inf_field_LastName\">Last Name *</label>\r\n        <input class=\"infusion-field-input-container\" id=\"inf_field_LastName\" name=\"inf_field_LastName\" type=\"text\" />\r\n    </div>\r\n    <div class=\"infusion-field\">\r\n        <label for=\"inf_field_Company\">Organization Name *</label>\r\n        <input class=\"infusion-field-input-container\" id=\"inf_field_Company\" name=\"inf_field_Company\" type=\"text\" />\r\n    </div>\r\n    <div class=\"infusion-field\">\r\n        <label for=\"inf_field_JobTitle\">Job Title *</label>\r\n        <input class=\"infusion-field-input-container\" id=\"inf_field_JobTitle\" name=\"inf_field_JobTitle\" type=\"text\" />\r\n    </div>\r\n    <div class=\"infusion-field\">\r\n        <label for=\"inf_field_StreetAddress1\">Organization Address *</label>\r\n        <input class=\"infusion-field-input-container\" id=\"inf_field_StreetAddress1\" name=\"inf_field_StreetAddress1\" type=\"text\" />\r\n    </div>\r\n    <div class=\"infusion-field\">\r\n        <label for=\"inf_field_City\">City *</label>\r\n        <input class=\"infusion-field-input-container\" id=\"inf_field_City\" name=\"inf_field_City\" type=\"text\" />\r\n    </div>\r\n    <div class=\"infusion-field\">\r\n        <label for=\"inf_field_State\">State *</label>\r\n        <input class=\"infusion-field-input-container\" id=\"inf_field_State\" name=\"inf_field_State\" type=\"text\" />\r\n    </div>\r\n    <div class=\"infusion-field\">\r\n        <label for=\"inf_field_PostalCode\">Zip Code *</label>\r\n        <input class=\"infusion-field-input-container\" id=\"inf_field_PostalCode\" name=\"inf_field_PostalCode\" type=\"text\" />\r\n    </div>\r\n    <div class=\"infusion-field\">\r\n        <label for=\"inf_field_Email\">Email *</label>\r\n        <input class=\"infusion-field-input-container\" id=\"inf_field_Email\" name=\"inf_field_Email\" type=\"text\" />\r\n    </div>\r\n    <div class=\"infusion-field\">\r\n        <label for=\"inf_field_Phone1\">Phone *</label>\r\n        <input class=\"infusion-field-input-container\" id=\"inf_field_Phone1\" name=\"inf_field_Phone1\" type=\"text\" />\r\n    </div>\r\n    <div class=\"infusion-submit\">\r\n        <input type=\"submit\" value=\"Submit\" />\r\n    </div>\r\n</form>','We First Partners and Members Registration','','inherit','open','open','','96-autosave','','','2013-11-15 00:34:59','2013-11-15 00:34:59','',96,'http://www.wefirstbranding.com/seminar/96-autosave/',0,'revision','',0),(515,3,'2013-11-14 01:46:11','2013-11-14 01:46:11','Welcome! We’re so happy you’ll be joining us at the 2014 We First Branding Summit.\r\n\r\nPlease take a moment to register now. Your spot will not be confirmed until you have successfully completed this form.\r\n\r\n<form accept-charset=\"UTF-8\" action=\"https://wut89066.infusionsoft.com/app/form/process/1bde192adbf0bb3548660661154c6914\" class=\"infusion-form\" method=\"POST\">\r\n    <input name=\"inf_form_xid\" type=\"hidden\" value=\"1bde192adbf0bb3548660661154c6914\" />\r\n    <input name=\"inf_form_name\" type=\"hidden\" value=\"2013 WF Seminar Partners and Members Registration\" />\r\n    <input name=\"infusionsoft_version\" type=\"hidden\" value=\"1.29.2.83\" />\r\n    <div class=\"infusion-field\">\r\n        <label for=\"inf_field_FirstName\">First Name *</label>\r\n        <input class=\"infusion-field-input-container\" id=\"inf_field_FirstName\" name=\"inf_field_FirstName\" type=\"text\" />\r\n    </div>\r\n    <div class=\"infusion-field\">\r\n        <label for=\"inf_field_LastName\">Last Name *</label>\r\n        <input class=\"infusion-field-input-container\" id=\"inf_field_LastName\" name=\"inf_field_LastName\" type=\"text\" />\r\n    </div>\r\n    <div class=\"infusion-field\">\r\n        <label for=\"inf_field_Company\">Organization Name *</label>\r\n        <input class=\"infusion-field-input-container\" id=\"inf_field_Company\" name=\"inf_field_Company\" type=\"text\" />\r\n    </div>\r\n    <div class=\"infusion-field\">\r\n        <label for=\"inf_field_JobTitle\">Job Title *</label>\r\n        <input class=\"infusion-field-input-container\" id=\"inf_field_JobTitle\" name=\"inf_field_JobTitle\" type=\"text\" />\r\n    </div>\r\n    <div class=\"infusion-field\">\r\n        <label for=\"inf_field_StreetAddress1\">Organization Address  *</label>\r\n        <input class=\"infusion-field-input-container\" id=\"inf_field_StreetAddress1\" name=\"inf_field_StreetAddress1\" type=\"text\" />\r\n    </div>\r\n    <div class=\"infusion-field\">\r\n        <label for=\"inf_field_City\">City *</label>\r\n        <input class=\"infusion-field-input-container\" id=\"inf_field_City\" name=\"inf_field_City\" type=\"text\" />\r\n    </div>\r\n    <div class=\"infusion-field\">\r\n        <label for=\"inf_field_State\">State *</label>\r\n        <input class=\"infusion-field-input-container\" id=\"inf_field_State\" name=\"inf_field_State\" type=\"text\" />\r\n    </div>\r\n    <div class=\"infusion-field\">\r\n        <label for=\"inf_field_PostalCode\">Zip Code *</label>\r\n        <input class=\"infusion-field-input-container\" id=\"inf_field_PostalCode\" name=\"inf_field_PostalCode\" type=\"text\" />\r\n    </div>\r\n    <div class=\"infusion-field\">\r\n        <label for=\"inf_field_Email\">Email *</label>\r\n        <input class=\"infusion-field-input-container\" id=\"inf_field_Email\" name=\"inf_field_Email\" type=\"text\" />\r\n    </div>\r\n    <div class=\"infusion-field\">\r\n        <label for=\"inf_field_Phone1\">Phone  *</label>\r\n        <input class=\"infusion-field-input-container\" id=\"inf_field_Phone1\" name=\"inf_field_Phone1\" type=\"text\" />\r\n    </div>\r\n    <div class=\"infusion-submit\">\r\n        <input type=\"submit\" value=\"Submit\" />\r\n    </div>\r\n</form>','We First Partners and Members Registration','','inherit','open','open','','96-revision-5','','','2013-11-14 01:46:11','2013-11-14 01:46:11','',96,'http://www.wefirstbranding.com/seminar/96-revision-5/',0,'revision','',0),(518,3,'2013-11-12 01:09:45','2013-11-12 01:09:45','<!--raw-->\r\n<h2>Thank you to our 2013 sponsors!</h2>\r\nWe First only partners with extraordinary companies that share our same drive and vision for positive social change. Please take a minute to learn about all the great work and innovation our 2013 sponsors are driving.\r\n\r\nIf you\'d like to participate in the 2014 We First Seminar, please contact Dana Byerlee, VP of Marketing, at dana [at] wefirstbranding.com\r\n\r\n<div class=\"inner-col30\">\r\n\r\n\r\n</div>\r\n\r\n<div class=\"inner-col70\">\r\n\r\n<a href=\"http://www.unfoundation.org/\">The United Nations Foundation</a> links the UN’s work with others around the world, mobilizing the energy and expertise of business and non-governmental organizations to help the UN tackle issues including climate change, global health, peace and security, women\'s empowerment, poverty eradication, energy access, and U.S.-UN relations.\r\n\r\nThe United Nations Foundation is honored to work with you and the United Nations to foster a more peaceful, prosperous and just world. \r\n<a href=\"http://www.unfoundation.org/\" target=\"_blank\"><strong>Learn more about the UN Foundation\'s work &gt;&gt;</strong></a>\r\n\r\n</div>\r\n\r\n\r\n<div class=\"inner-col30\">\r\n\r\n<img class=\"size-full wp-image-9 alignleft\" alt=\"logo-unf\" src=\" http://www.wefirstbranding.com/seminar/wp-content/themes/wefirst13/img/sponsors-unf.png \" width=\"124\" height=\"32\" />\r\n\r\n</div>\r\n\r\n<div class=\"inner-col70\">\r\n\r\n<a href=\"http://www.coca-colacompany.com/\">The Coca-Cola Company</a> is the world\'s largest beverage company, refreshing consumers with more than 500 brands. In a world of rising populations and finite resources, companies like Coca-Cola have an obligation – and privilege – to positively impact people, communities and the environment.  As a result, we’re committed to supporting active and healthy living; economically empowering 5 million women; replenishing 100% of the water it takes to make our products; creating a safe and inclusive work environment; and enhancing the economic development of communities.\r\n\r\n<a href=\"http://www.coca-colacompany.com\" target=\"_blank\"><strong>Learn more about Coca-Cola &gt;&gt;</strong></a>\r\n\r\n</div>\r\n\r\n<div class=\"inner-col30\">\r\n\r\n<img class=\"size-full wp-image-9 alignleft\" alt=\"logo-unf\" src=\" http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/07/Coca-Cola_logo.png \" width=\"115\" height=\"32\" />\r\n\r\n</div>\r\n\r\n<div class=\"inner-col70\">\r\n\r\nRespect for the Planet. Simply stated, this is <a href=\"http://www.toyota.com/about/environmentreport2012/index.html\">Toyota\'s</a> commitment to the environment. Toyota strives to minimize environmental impacts at all stages of the vehicle life cycle: in research and development, manufacturing, logistics and sales.  From daily  operations, operations of key business partners and support for our local communities, Toyota focuses on continuous improvement for a better tomorrow.  \r\n\r\n<a href=\"http://www.toyota.com/about/environmentreport2012/index.html\" target=\"_blank\"><strong>Learn more about Toyota\'s innovation &gt;&gt;</strong></a>\r\n\r\n</div>\r\n\r\n<div class=\"inner-col30\">\r\n\r\n<img class=\"size-full wp-image-9 alignleft\" alt=\"Toyota\" src=\" http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/09/Toyota-Logo.png \" width=\"115\" height=\"32\" />\r\n</div>\r\n\r\n<div class=\"inner-col70\">\r\n\r\n<a href=\"http://www.groupad.com\">Social Reality</a> provides the tools that automate digital advertising.  Through our social engagement platform, GroupAd, brands can launch social and mobile applications that help brands identify who their influencers are and provide them the tools to reward them. Our loyalty platform allows for brands to launch a program that benefits one of our select non-profit partners.  These tools are provided on a self-service and managed basis.   \r\n\r\n<a href=\"http://www.groupad.com\" target=\"_blank\"><strong>Launch your program today &gt;&gt;</strong></a>\r\n\r\n</div>\r\n\r\n<div class=\"inner-col30\">\r\n\r\n<img class=\"size-full wp-image-9 alignleft\" alt=\"logo-groupad\" src=\" http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/08/group_ad_logo.png \" width=\"165\" height=\"62\" />\r\n\r\n</div>\r\n\r\n<div class=\"inner-col70\">\r\n\r\n<a href=\"http://www.infusecreative.com/\">Infuse Creative</a> is a purposefully evolving digital marketing/PR, reputation, development & security agency with personnel in LA, Houston, and Manhattan. We\'ve flourished for 12 years providing digital services for a vastly diverse array of global brands, 170+ Blockbuster & Independent films, C-suite executives, celebrities, Vice Presidents & politicians by working their digital assets off to know and achieve more than competitors. Infuse Creative strives endlessly to be uniquely creative & success metrics driven. Using our senior staff’s 50 years of experience, Infuse Creative lives, breathes, and sweats obsession with achieving client goals.\r\n\r\n<a href=\"http://www.infusecreative.com/\" target=\"_blank\"><strong>Learn more &gt;&gt;</strong></a>\r\n\r\n</div>\r\n\r\n<div class=\"inner-col30\">\r\n\r\n<img class=\"size-full wp-image-9 alignleft\" alt=\"logo-groupad\" src=\" http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/09/IClogo.png \" width=\"165\" height=\"27\" />\r\n\r\n</div>\r\n\r\n<div class=\"inner-col70\">\r\n\r\n<a href=\"http://www.csrwire.com/\">CSRwire</a> is a digital media platform and the leading global source of corporate social responsibility (CSR) and sustainability news. Founded in 1999 to advance the movement towards a more economically just and environmentally sustainable society and away from single bottom line capitalism, CSRwire has paved the way for new standards of corporate citizenship, earning the international respect of thought leaders, business leaders, academics, philanthropists, activists and the media community. \r\n<a href=\"http://www.csrwire.com/\" target=\"_blank\"><strong>Learn more about CSRwire &gt;&gt;</strong></a>\r\n\r\n</div>\r\n\r\n<div class=\"inner-col30\">\r\n\r\n<img class=\"size-full wp-image-9 alignleft\" alt=\"logo-unf\" src=\" http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/08/CSRwire.png \" width=\"136\" height=\"47\" />\r\n\r\n</div>\r\n\r\n<div class=\"inner-col70\">\r\n\r\nWith its wide editorial lens, soaring digital success and iconic status in the lexicon of American media, <a href=\"http://www.forbes.com/\">Forbes</a> is not just a business magazine and website, but a media brand that documents and promotes innovation, leadership, politics, entertainment, technology, culture, business and style. Forbes’ mission is to deliver information on the people, ideas, and technologies that are building and shaping today’s global marketplace. Through our unique platform of print, digital and mobile products, Forbes is changing the way content is created, distributed, consumed and shared.   \r\n \r\n<a href=\"http://www.forbes.com/\" target=\"_blank\"><strong>Read Forbes now &gt;&gt;</strong></a>\r\n\r\n</div>\r\n\r\n<div class=\"inner-col30\">\r\n\r\n<img class=\"size-full wp-image-9 alignleft\" alt=\"logo-unf\" src=\" http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/08/forbes_logo-300x76.jpg \" width=\"136\" height=\"33\" />\r\n</div>\r\n\r\n<div class=\"inner-col70\">\r\n\r\n<a href=\"http://www.theguardian.com/gsb\">Guardian Sustainable Business</a> (GSB) is a global network for corporate leaders at the cutting-edge of positive change. We curate the world’s most authoritative voices on corporate sustainability to bring you thought-provoking comment, debate and events. To gain access to the weekly newsletter, VIP networking,  exclusive events and much more <a href=\"http://www.theguardian.com/gsb\" target=\"_blank\"><strong>register for free  &gt;&gt;</strong></a>\r\n\r\n</div>\r\n\r\n<div class=\"inner-col30\">\r\n\r\n<img class=\"size-full wp-image-9 alignleft\" alt=\"logo-guardian\" src=\" http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/09/GP_SusBus-logo_RGB_colour.jpg \" width=\"158\" height=\"47\" />\r\n\r\n</div>\r\n\r\n<div class=\"inner-col70\">\r\n\r\n<a href=\"http://retargeter.com/\">Retargeter</a> is a full-service display advertising solution specializing in retargeting. Our retargeting solutions enable companies to optimize marketing spend by serving targeted advertisements to people who have previously engaged with you online, whether they’ve read an email, visited the website, searched for relevant keywords or simply signed up for email updates\r\n<a href=\"http://www.retargeter.com\" target=\"_blank\"><strong>Learn more about Retargeter\'s services &gt;&gt;</strong></a>\r\n\r\n</div>\r\n\r\n<div class=\"inner-col30\">\r\n\r\n<img class=\"size-full wp-image-9 alignleft\" alt=\"logo-retargeter\" src=\" http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/09/ReTargeter_Logo_over_White_1142trans.png \" width=\"147\" height=\"47\" />\r\n\r\n</div>\r\n\r\n<div class=\"inner-col70\">\r\n\r\n<a href=\"http://aosaimage.com/\">Aosa</a> is a print and fabrication company dedicated to decreasing waste in the sign and display industry. We believe it is possible for your brand to tell its story sustainability. Our focus is on materials, we print on reclaimed pallet wood, RPET fabric made from plastic bottles, cotton and American made recycled aluminum. \r\n<a href=\"http://aosaimage.com/\" target=\"_blank\"><strong>Learn more about Aosa\'s work &gt;&gt;</strong></a>\r\n\r\n</div>\r\n\r\n<div class=\"inner-col30\">\r\n\r\n<img class=\"size-full wp-image-9 alignleft\" alt=\"logo-unf\" src=\" http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/07/aosa.jpg \" width=\"136\" height=\"47\" />\r\n\r\n</div>\r\n\r\n<!--/raw-->','Sponsors','','inherit','open','open','','50-revision-66','','','2013-11-12 01:09:45','2013-11-12 01:09:45','',50,'http://www.wefirstbranding.com/seminar/50-revision-66/',0,'revision','',0),(519,3,'2013-11-26 20:57:04','2013-11-26 20:57:04','<!--raw-->\r\n<h2>Thank you to our 2013 sponsors!</h2>\r\nWe First only partners with extraordinary companies that share our same drive and vision for positive social change. Please take a minute to learn about all the great work and innovation our 2013 sponsors are driving.\r\n\r\nIf you\'d like to participate in the 2014 We First Seminar, please download our <strong><a href=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/11/2014-We-First-Summit-Sponsorship-Opportunities.pdf\" target=\"_blank\">2014 Sponsorship Overview</a></strong> and contact Dana Byerlee, VP of Marketing, at dana [at] wefirstbranding.com\r\n\r\n<div class=\"inner-col30\">\r\n\r\n\r\n</div>\r\n\r\n<div class=\"inner-col70\">\r\n\r\n<a href=\"http://www.unfoundation.org/\">The United Nations Foundation</a> links the UN’s work with others around the world, mobilizing the energy and expertise of business and non-governmental organizations to help the UN tackle issues including climate change, global health, peace and security, women\'s empowerment, poverty eradication, energy access, and U.S.-UN relations.\r\n\r\nThe United Nations Foundation is honored to work with you and the United Nations to foster a more peaceful, prosperous and just world. \r\n<a href=\"http://www.unfoundation.org/\" target=\"_blank\"><strong>Learn more about the UN Foundation\'s work &gt;&gt;</strong></a>\r\n\r\n</div>\r\n\r\n\r\n<div class=\"inner-col30\">\r\n\r\n<img class=\"size-full wp-image-9 alignleft\" alt=\"logo-unf\" src=\" http://www.wefirstbranding.com/seminar/wp-content/themes/wefirst13/img/sponsors-unf.png \" width=\"124\" height=\"32\" />\r\n\r\n</div>\r\n\r\n<div class=\"inner-col70\">\r\n\r\n<a href=\"http://www.coca-colacompany.com/\">The Coca-Cola Company</a> is the world\'s largest beverage company, refreshing consumers with more than 500 brands. In a world of rising populations and finite resources, companies like Coca-Cola have an obligation – and privilege – to positively impact people, communities and the environment.  As a result, we’re committed to supporting active and healthy living; economically empowering 5 million women; replenishing 100% of the water it takes to make our products; creating a safe and inclusive work environment; and enhancing the economic development of communities.\r\n\r\n<a href=\"http://www.coca-colacompany.com\" target=\"_blank\"><strong>Learn more about Coca-Cola &gt;&gt;</strong></a>\r\n\r\n</div>\r\n\r\n<div class=\"inner-col30\">\r\n\r\n<img class=\"size-full wp-image-9 alignleft\" alt=\"logo-unf\" src=\" http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/07/Coca-Cola_logo.png \" width=\"115\" height=\"32\" />\r\n\r\n</div>\r\n\r\n<div class=\"inner-col70\">\r\n\r\nRespect for the Planet. Simply stated, this is <a href=\"http://www.toyota.com/about/environmentreport2012/index.html\">Toyota\'s</a> commitment to the environment. Toyota strives to minimize environmental impacts at all stages of the vehicle life cycle: in research and development, manufacturing, logistics and sales.  From daily  operations, operations of key business partners and support for our local communities, Toyota focuses on continuous improvement for a better tomorrow.  \r\n\r\n<a href=\"http://www.toyota.com/about/environmentreport2012/index.html\" target=\"_blank\"><strong>Learn more about Toyota\'s innovation &gt;&gt;</strong></a>\r\n\r\n</div>\r\n\r\n<div class=\"inner-col30\">\r\n\r\n<img class=\"size-full wp-image-9 alignleft\" alt=\"Toyota\" src=\" http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/09/Toyota-Logo.png \" width=\"115\" height=\"32\" />\r\n</div>\r\n\r\n<div class=\"inner-col70\">\r\n\r\n<a href=\"http://www.groupad.com\">Social Reality</a> provides the tools that automate digital advertising.  Through our social engagement platform, GroupAd, brands can launch social and mobile applications that help brands identify who their influencers are and provide them the tools to reward them. Our loyalty platform allows for brands to launch a program that benefits one of our select non-profit partners.  These tools are provided on a self-service and managed basis.   \r\n\r\n<a href=\"http://www.groupad.com\" target=\"_blank\"><strong>Launch your program today &gt;&gt;</strong></a>\r\n\r\n</div>\r\n\r\n<div class=\"inner-col30\">\r\n\r\n<img class=\"size-full wp-image-9 alignleft\" alt=\"logo-groupad\" src=\" http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/08/group_ad_logo.png \" width=\"165\" height=\"62\" />\r\n\r\n</div>\r\n\r\n<div class=\"inner-col70\">\r\n\r\n<a href=\"http://www.infusecreative.com/\">Infuse Creative</a> is a purposefully evolving digital marketing/PR, reputation, development & security agency with personnel in LA, Houston, and Manhattan. We\'ve flourished for 12 years providing digital services for a vastly diverse array of global brands, 170+ Blockbuster & Independent films, C-suite executives, celebrities, Vice Presidents & politicians by working their digital assets off to know and achieve more than competitors. Infuse Creative strives endlessly to be uniquely creative & success metrics driven. Using our senior staff’s 50 years of experience, Infuse Creative lives, breathes, and sweats obsession with achieving client goals.\r\n\r\n<a href=\"http://www.infusecreative.com/\" target=\"_blank\"><strong>Learn more &gt;&gt;</strong></a>\r\n\r\n</div>\r\n\r\n<div class=\"inner-col30\">\r\n\r\n<img class=\"size-full wp-image-9 alignleft\" alt=\"logo-groupad\" src=\" http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/09/IClogo.png \" width=\"165\" height=\"27\" />\r\n\r\n</div>\r\n\r\n<div class=\"inner-col70\">\r\n\r\n<a href=\"http://www.csrwire.com/\">CSRwire</a> is a digital media platform and the leading global source of corporate social responsibility (CSR) and sustainability news. Founded in 1999 to advance the movement towards a more economically just and environmentally sustainable society and away from single bottom line capitalism, CSRwire has paved the way for new standards of corporate citizenship, earning the international respect of thought leaders, business leaders, academics, philanthropists, activists and the media community. \r\n<a href=\"http://www.csrwire.com/\" target=\"_blank\"><strong>Learn more about CSRwire &gt;&gt;</strong></a>\r\n\r\n</div>\r\n\r\n<div class=\"inner-col30\">\r\n\r\n<img class=\"size-full wp-image-9 alignleft\" alt=\"logo-unf\" src=\" http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/08/CSRwire.png \" width=\"136\" height=\"47\" />\r\n\r\n</div>\r\n\r\n<div class=\"inner-col70\">\r\n\r\nWith its wide editorial lens, soaring digital success and iconic status in the lexicon of American media, <a href=\"http://www.forbes.com/\">Forbes</a> is not just a business magazine and website, but a media brand that documents and promotes innovation, leadership, politics, entertainment, technology, culture, business and style. Forbes’ mission is to deliver information on the people, ideas, and technologies that are building and shaping today’s global marketplace. Through our unique platform of print, digital and mobile products, Forbes is changing the way content is created, distributed, consumed and shared.   \r\n \r\n<a href=\"http://www.forbes.com/\" target=\"_blank\"><strong>Read Forbes now &gt;&gt;</strong></a>\r\n\r\n</div>\r\n\r\n<div class=\"inner-col30\">\r\n\r\n<img class=\"size-full wp-image-9 alignleft\" alt=\"logo-unf\" src=\" http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/08/forbes_logo-300x76.jpg \" width=\"136\" height=\"33\" />\r\n</div>\r\n\r\n<div class=\"inner-col70\">\r\n\r\n<a href=\"http://www.theguardian.com/gsb\">Guardian Sustainable Business</a> (GSB) is a global network for corporate leaders at the cutting-edge of positive change. We curate the world’s most authoritative voices on corporate sustainability to bring you thought-provoking comment, debate and events. To gain access to the weekly newsletter, VIP networking,  exclusive events and much more <a href=\"http://www.theguardian.com/gsb\" target=\"_blank\"><strong>register for free  &gt;&gt;</strong></a>\r\n\r\n</div>\r\n\r\n<div class=\"inner-col30\">\r\n\r\n<img class=\"size-full wp-image-9 alignleft\" alt=\"logo-guardian\" src=\" http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/09/GP_SusBus-logo_RGB_colour.jpg \" width=\"158\" height=\"47\" />\r\n\r\n</div>\r\n\r\n<div class=\"inner-col70\">\r\n\r\n<a href=\"http://retargeter.com/\">Retargeter</a> is a full-service display advertising solution specializing in retargeting. Our retargeting solutions enable companies to optimize marketing spend by serving targeted advertisements to people who have previously engaged with you online, whether they’ve read an email, visited the website, searched for relevant keywords or simply signed up for email updates\r\n<a href=\"http://www.retargeter.com\" target=\"_blank\"><strong>Learn more about Retargeter\'s services &gt;&gt;</strong></a>\r\n\r\n</div>\r\n\r\n<div class=\"inner-col30\">\r\n\r\n<img class=\"size-full wp-image-9 alignleft\" alt=\"logo-retargeter\" src=\" http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/09/ReTargeter_Logo_over_White_1142trans.png \" width=\"147\" height=\"47\" />\r\n\r\n</div>\r\n\r\n<div class=\"inner-col70\">\r\n\r\n<a href=\"http://aosaimage.com/\">Aosa</a> is a print and fabrication company dedicated to decreasing waste in the sign and display industry. We believe it is possible for your brand to tell its story sustainability. Our focus is on materials, we print on reclaimed pallet wood, RPET fabric made from plastic bottles, cotton and American made recycled aluminum. \r\n<a href=\"http://aosaimage.com/\" target=\"_blank\"><strong>Learn more about Aosa\'s work &gt;&gt;</strong></a>\r\n\r\n</div>\r\n\r\n<div class=\"inner-col30\">\r\n\r\n<img class=\"size-full wp-image-9 alignleft\" alt=\"logo-unf\" src=\" http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/07/aosa.jpg \" width=\"136\" height=\"47\" />\r\n\r\n</div>\r\n\r\n<!--/raw-->','Sponsors','','inherit','open','open','','50-revision-67','','','2013-11-26 20:57:04','2013-11-26 20:57:04','',50,'http://www.wefirstbranding.com/seminar/50-revision-67/',0,'revision','',0),(553,3,'2013-11-15 00:35:09','2013-11-15 00:35:09','Welcome! We’re so happy you’ll be joining us at the 2014 We First Branding Summit.\r\n\r\nPlease take a moment to register now. Your spot will not be confirmed until you have successfully completed this form.\r\n\r\n<form accept-charset=\"UTF-8\" action=\"https://wut89066.infusionsoft.com/app/form/process/e9687b7ea43da85a07a142ff6af1fd7f\" class=\"infusion-form\" method=\"POST\">\r\n    <input name=\"inf_form_xid\" type=\"hidden\" value=\"e9687b7ea43da85a07a142ff6af1fd7f\" />\r\n    <input name=\"inf_form_name\" type=\"hidden\" value=\"Free Registration\" />\r\n    <input name=\"infusionsoft_version\" type=\"hidden\" value=\"1.29.7.34\" />\r\n    <div class=\"infusion-field\">\r\n        <label for=\"inf_field_FirstName\">First Name *</label>\r\n        <input class=\"infusion-field-input-container\" id=\"inf_field_FirstName\" name=\"inf_field_FirstName\" type=\"text\" />\r\n    </div>\r\n    <div class=\"infusion-field\">\r\n        <label for=\"inf_field_LastName\">Last Name *</label>\r\n        <input class=\"infusion-field-input-container\" id=\"inf_field_LastName\" name=\"inf_field_LastName\" type=\"text\" />\r\n    </div>\r\n    <div class=\"infusion-field\">\r\n        <label for=\"inf_field_Company\">Organization Name *</label>\r\n        <input class=\"infusion-field-input-container\" id=\"inf_field_Company\" name=\"inf_field_Company\" type=\"text\" />\r\n    </div>\r\n    <div class=\"infusion-field\">\r\n        <label for=\"inf_field_JobTitle\">Job Title *</label>\r\n        <input class=\"infusion-field-input-container\" id=\"inf_field_JobTitle\" name=\"inf_field_JobTitle\" type=\"text\" />\r\n    </div>\r\n    <div class=\"infusion-field\">\r\n        <label for=\"inf_field_StreetAddress1\">Organization Address *</label>\r\n        <input class=\"infusion-field-input-container\" id=\"inf_field_StreetAddress1\" name=\"inf_field_StreetAddress1\" type=\"text\" />\r\n    </div>\r\n    <div class=\"infusion-field\">\r\n        <label for=\"inf_field_City\">City *</label>\r\n        <input class=\"infusion-field-input-container\" id=\"inf_field_City\" name=\"inf_field_City\" type=\"text\" />\r\n    </div>\r\n    <div class=\"infusion-field\">\r\n        <label for=\"inf_field_State\">State *</label>\r\n        <input class=\"infusion-field-input-container\" id=\"inf_field_State\" name=\"inf_field_State\" type=\"text\" />\r\n    </div>\r\n    <div class=\"infusion-field\">\r\n        <label for=\"inf_field_PostalCode\">Zip Code *</label>\r\n        <input class=\"infusion-field-input-container\" id=\"inf_field_PostalCode\" name=\"inf_field_PostalCode\" type=\"text\" />\r\n    </div>\r\n    <div class=\"infusion-field\">\r\n        <label for=\"inf_field_Email\">Email *</label>\r\n        <input class=\"infusion-field-input-container\" id=\"inf_field_Email\" name=\"inf_field_Email\" type=\"text\" />\r\n    </div>\r\n    <div class=\"infusion-field\">\r\n        <label for=\"inf_field_Phone1\">Phone *</label>\r\n        <input class=\"infusion-field-input-container\" id=\"inf_field_Phone1\" name=\"inf_field_Phone1\" type=\"text\" />\r\n    </div>\r\n    <div class=\"infusion-submit\">\r\n        <input type=\"submit\" value=\"Submit\" />\r\n    </div>\r\n</form>','We First Partners and Members Registration','','inherit','open','open','','96-revision-6','','','2013-11-15 00:35:09','2013-11-15 00:35:09','',96,'http://www.wefirstbranding.com/seminar/96-revision-6/',0,'revision','',0),(525,3,'2013-12-21 00:24:24','2013-12-21 00:24:24','<!--raw-->\r\n<h2>SLS Hotel: Beverly Hills</h2>\r\n<img class=\"alignnone size-full wp-image-26\" alt=\"photo-venue-w-hotel\" src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/w-hollywood-view-2.jpg\" width=\"545\" height=\"309\" /> Situated in the heart of Los Angeles on Restaurant Row, SLS Hotel Beverly Hills is perfectly poised to reveal the city’s trendiest restaurants and other nightlife hotspots.\r\n</p>\r\n<h3>Special room rate for We First guests</h3>\r\nWe First guest enjoy a special room rate of $259/night.  Please note, these spots are limited so <a href=\"http://slshotels.com/beverlyhills/\" target=\"_blank\">book your room at the SLS today</a><!--/raw-->','Venue','','inherit','open','open','','25-revision-22','','','2013-12-21 00:24:24','2013-12-21 00:24:24','',25,'http://www.wefirstbranding.com/seminar/25-revision-22/',0,'revision','',0),(526,3,'2013-12-21 00:29:45','2013-12-21 00:29:45','<!--raw-->\r\n<h2>SLS Hotel Beverly Hills</h2>\r\n<img class=\"alignnone size-full wp-image-26\" alt=\"photo-venue-w-hotel\" src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/w-hollywood-view-2.jpg\" width=\"545\" height=\"309\" /> Situated in the heart of Los Angeles on Restaurant Row, <a href=\"http://slshotels.com/beverlyhills/\" target=\"_blank\">SLS Hotel Beverly Hill</a>s is perfectly poised to reveal the city’s trendiest restaurants and other nightlife hotspots.\r\n</p>\r\n<h3>Special room rate for We First guests</h3>\r\nWe First guest enjoy a special room rate of <strong>$259/night</strong> with daily complimentary internet and bottled water service. Please note, these spots are limited so <a href=\"http://slshotels.com/beverlyhills/\" target=\"_blank\">reserve your room at the SLS today.</a><!--/raw-->','Venue','','inherit','open','open','','25-revision-23','','','2013-12-21 00:29:45','2013-12-21 00:29:45','',25,'http://www.wefirstbranding.com/seminar/25-revision-23/',0,'revision','',0),(527,3,'2013-12-21 00:30:58','2013-12-21 00:30:58','<!--raw-->\r\n<h2>SLS Hotel Beverly Hills</h2>\r\n<img class=\"alignnone size-full wp-image-26\" alt=\"photo-venue-w-hotel\" src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/w-hollywood-view-2.jpg\" width=\"545\" height=\"309\" /> Situated in the heart of Los Angeles on Restaurant Row, <a href=\"http://slshotels.com/beverlyhills/\" target=\"_blank\">SLS Hotel Beverly Hill</a>s is perfectly poised to reveal the city’s trendiest restaurants and other nightlife hotspots.\r\n</p>\r\n<h3>Special room rate for We First guests</h3>\r\nWe First guest enjoy a special room rate of <strong>$259/night</strong> with daily complimentary internet and bottled water service. Please note, these spots are limited so <a href=\"http://slshotels.com/beverlyhills/\" target=\"_blank\">reserve your room at the SLS today.</a>\r\n\r\n<strong>SLS Hotel at Beverly Hills is redefining the luxury travel experience:</strong>\r\n	<li>foidnfidon\r\nsoidfodnf\r\n\r\n<!--/raw-->','Venue','','inherit','open','open','','25-revision-24','','','2013-12-21 00:30:58','2013-12-21 00:30:58','',25,'http://www.wefirstbranding.com/seminar/25-revision-24/',0,'revision','',0),(528,3,'2013-12-21 00:34:56','2013-12-21 00:34:56','<!--raw-->\r\n<h2>SLS Hotel Beverly Hills</h2>\r\n<img class=\"alignnone size-full wp-image-26\" alt=\"photo-venue-w-hotel\" src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/w-hollywood-view-2.jpg\" width=\"545\" height=\"309\" /> Situated in the heart of Los Angeles on Restaurant Row, <a href=\"http://slshotels.com/beverlyhills/\" target=\"_blank\">SLS Hotel Beverly Hill</a>s is perfectly poised to reveal the city’s trendiest restaurants and other nightlife hotspots.\r\n</p>\r\n<h3>Special room rate for We First guests</h3>\r\nWe First guest enjoy a special room rate of <strong>$259/night</strong> with daily complimentary internet and bottled water service. Please note, these spots are limited so <a href=\"http://slshotels.com/beverlyhills/\" target=\"_blank\">reserve your room at the SLS today.</a>\r\n</p>\r\n<strong>SLS Hotel at Beverly Hills is redefining the luxury travel experience:</strong>\r\n</p>\r\n<li>Pure Room: All guests are invited to choose between hypoallergenic and organic pillows, regardless of room selection.\r\n<li>The Bazaar by José Andrés: Named \"Outstanding Chef\" by the James Beard Foundation in 2011 and one of Time Magazine\'s 100 Most Influential People in 2012, culinary director, <a href=\"http://www.thebazaar.com/jose-andres\" target=\"_blank\">Chef José Andrés</a>, is recognized globally for his creative and unforgettable dining experiences.\r\n<!--/raw-->','Venue','','inherit','open','open','','25-revision-25','','','2013-12-21 00:34:56','2013-12-21 00:34:56','',25,'http://www.wefirstbranding.com/seminar/25-revision-25/',0,'revision','',0),(529,3,'2013-12-21 00:39:18','2013-12-21 00:39:18','','sls-hotel-beverly-hills-images','','inherit','open','open','','sls-hotel-beverly-hills-images','','','2013-12-21 00:39:18','2013-12-21 00:39:18','',0,'http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/12/sls-hotel-beverly-hills-images.jpg',0,'attachment','image/jpeg',0),(530,3,'2013-12-21 00:35:39','2013-12-21 00:35:39','<!--raw-->\r\n<h2>SLS Hotel Beverly Hills</h2>\r\n<img class=\"alignnone size-full wp-image-26\" alt=\"photo-venue-w-hotel\" src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/w-hollywood-view-2.jpg\" width=\"545\" height=\"309\" /> Situated in the heart of Los Angeles on Restaurant Row, <a href=\"http://slshotels.com/beverlyhills/\" target=\"_blank\">SLS Hotel Beverly Hill</a>s is perfectly poised to reveal the city’s trendiest restaurants and other nightlife hotspots.\r\n</p>\r\n<h3>Special room rate for We First guests</h3>\r\nWe First guest enjoy a special room rate of <strong>$259/night</strong> with daily complimentary internet and bottled water service. Please note, these spots are limited so <a href=\"http://slshotels.com/beverlyhills/\" target=\"_blank\">reserve your room at the SLS today.</a>\r\n</p>\r\n<strong>SLS Hotel at Beverly Hills is redefining the luxury travel experience:</strong>\r\n</p>\r\n<li><strong>Pure Room:</strong> All guests are invited to choose between hypoallergenic and organic pillows, regardless of room selection.\r\n</p>\r\n<li>T<strong>he Bazaar by José Andrés:</strong> Named \"Outstanding Chef\" by the James Beard Foundation in 2011 and one of Time Magazine\'s 100 Most Influential People in 2012, culinary director, <a href=\"http://www.thebazaar.com/jose-andres\" target=\"_blank\">Chef José Andrés</a>, is recognized globally for his creative and unforgettable dining experiences.\r\n<!--/raw-->','Venue','','inherit','open','open','','25-revision-26','','','2013-12-21 00:35:39','2013-12-21 00:35:39','',25,'http://www.wefirstbranding.com/seminar/25-revision-26/',0,'revision','',0),(531,3,'2013-12-21 00:39:48','2013-12-21 00:39:48','<!--raw-->\r\n<h2>SLS Hotel Beverly Hills</h2>\r\n<img class=\"alignnone size-full wp-image-26\" alt=\"photo-venue-w-hotel\" src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/w-hollywood-view-2.jpg\" width=\"545\" height=\"309\" /> Situated in the heart of Los Angeles on Restaurant Row, <a href=\"http://slshotels.com/beverlyhills/\" target=\"_blank\">SLS Hotel Beverly Hill</a>s is perfectly poised to reveal the city’s trendiest restaurants and other nightlife hotspots.\r\n</p>\r\n<h3>Special room rate for We First guests</h3>\r\nWe First guest enjoy a special room rate of <strong>$259/night</strong> with daily complimentary internet and bottled water service. Please note, these spots are limited so <a href=\"http://slshotels.com/beverlyhills/\" target=\"_blank\">reserve your room at the SLS today.</a>\r\n</p>\r\n<strong>SLS Hotel at Beverly Hills is redefining the luxury travel experience:</strong>\r\n</p>\r\n<li><strong>Pure Room:</strong> All guests are invited to choose between hypoallergenic and organic pillows, regardless of room selection.\r\n</p>\r\n<li>T<strong>he Bazaar by José Andrés:</strong> Named \"Outstanding Chef\" by the James Beard Foundation in 2011 and one of Time Magazine\'s 100 Most Influential People in 2012, culinary director, <a href=\"http://www.thebazaar.com/jose-andres\" target=\"_blank\">Chef José Andrés</a>, is recognized globally for his creative and unforgettable dining experiences.\r\n<!--/raw-->','Venue','','inherit','open','open','','25-revision-27','','','2013-12-21 00:39:48','2013-12-21 00:39:48','',25,'http://www.wefirstbranding.com/seminar/25-revision-27/',0,'revision','',0),(532,3,'2013-12-21 00:40:11','2013-12-21 00:40:11','<!--raw-->\r\n<h2>SLS Hotel Beverly Hills</h2>\r\n<img class=\"alignnone size-full wp-image-26\" alt=\"photo-venue-w-hotel\" src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/12/sls-hotel-beverly-hills-images.jpg\" width=\"545\" height=\"309\" /> Situated in the heart of Los Angeles on Restaurant Row, <a href=\"http://slshotels.com/beverlyhills/\" target=\"_blank\">SLS Hotel Beverly Hill</a>s is perfectly poised to reveal the city’s trendiest restaurants and other nightlife hotspots.\r\n</p>\r\n<h3>Special room rate for We First guests</h3>\r\nWe First guest enjoy a special room rate of <strong>$259/night</strong> with daily complimentary internet and bottled water service. Please note, these spots are limited so <a href=\"http://slshotels.com/beverlyhills/\" target=\"_blank\">reserve your room at the SLS today.</a>\r\n</p>\r\n<strong>SLS Hotel at Beverly Hills is redefining the luxury travel experience:</strong>\r\n</p>\r\n<li><strong>Pure Room:</strong> All guests are invited to choose between hypoallergenic and organic pillows, regardless of room selection.\r\n</p>\r\n<li>T<strong>he Bazaar by José Andrés:</strong> Named \"Outstanding Chef\" by the James Beard Foundation in 2011 and one of Time Magazine\'s 100 Most Influential People in 2012, culinary director, <a href=\"http://www.thebazaar.com/jose-andres\" target=\"_blank\">Chef José Andrés</a>, is recognized globally for his creative and unforgettable dining experiences.\r\n<!--/raw-->','Venue','','inherit','open','open','','25-revision-28','','','2013-12-21 00:40:11','2013-12-21 00:40:11','',25,'http://www.wefirstbranding.com/seminar/25-revision-28/',0,'revision','',0),(533,3,'2013-12-21 00:41:01','2013-12-21 00:41:01','<!--raw-->\r\n<h2>SLS Hotel Beverly Hills</h2>\r\n<img class=\"alignnone size-full wp-image-26\" alt=\"photo-venue-w-hotel\" src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/12/sls-hotel-beverly-hills-images.jpg\" width=\"545\" height=\"309\" /> \r\n</p>\r\nSituated in the heart of Los Angeles on Restaurant Row, <a href=\"http://slshotels.com/beverlyhills/\" target=\"_blank\">SLS Hotel Beverly Hill</a>s is perfectly poised to reveal the city’s trendiest restaurants and other nightlife hotspots.\r\n</p>\r\n<h3>Special room rate for We First guests</h3>\r\nWe First guest enjoy a special room rate of <strong>$259/night</strong> with daily complimentary internet and bottled water service. Please note, these spots are limited so <a href=\"http://slshotels.com/beverlyhills/\" target=\"_blank\">reserve your room at the SLS today.</a>\r\n</p>\r\n<strong>SLS Hotel at Beverly Hills is redefining the luxury travel experience:</strong>\r\n</p>\r\n<li><strong>Pure Room:</strong> All guests are invited to choose between hypoallergenic and organic pillows, regardless of room selection.\r\n</p>\r\n<li><strong>The Bazaar by José Andrés:</strong> Named \"Outstanding Chef\" by the James Beard Foundation in 2011 and one of Time Magazine\'s 100 Most Influential People in 2012, culinary director, <a href=\"http://www.thebazaar.com/jose-andres\" target=\"_blank\">Chef José Andrés</a>, is recognized globally for his creative and unforgettable dining experiences.\r\n<li><strong>Altitude pool:</strong> Surrounded by spectacular views spanning downtown Los Angeles, the ocean and the Hollywood sign, the rooftop, jewel-like Altitude Pool deck offers a seductive environment of glamour and comfort.\r\n<!--/raw-->','Venue','','inherit','open','open','','25-revision-29','','','2013-12-21 00:41:01','2013-12-21 00:41:01','',25,'http://www.wefirstbranding.com/seminar/25-revision-29/',0,'revision','',0),(535,3,'2013-11-12 01:40:47','2013-11-12 01:40:47','<!--raw-->\r\n<h2>Speakers</h2>\r\n<p>We First is proud to have a community of world-class thought leaders and change agents who are demonstrating how \r\nbusiness can be a force for good. Below are the 2013 We First Seminar speakers who educated and inspired us over two incredible days.</p>\r\n\r\n<div class=\"inner-col40\">\r\n<img src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/bio-simon.jpg\" alt=\"bio-simon\" width=\"217\" height=\"246\" class=\"alignnone size-full wp-image-9\" />\r\n\r\n<div class=\"social-links\">\r\n<a href=\"http://www.linkedin.com/groups?gid=3717514&mostPopular=\"><img src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/icon-social-linkedin.gif\" alt=\"icon-social-linkedin\" width=\"35\" height=\"34\" class=\"alignnone size-full wp-image-8\" /></a>\r\n\r\n<a href=\"http://www.twitter.com/simonmainwaring\"><img src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/icon-social-twitter.gif\" alt=\"icon-social-twitter\" width=\"35\" height=\"34\" class=\"alignnone size-full wp-image-7\" /></a>\r\n</div>\r\n</div>\r\n\r\n<div class=\"inner-col60\">\r\n<h2>Simon Mainwaring</h2>           \r\nCEO & Founder of We First\r\n\r\n<p>Simon Mainwaring is a world-class branding consultant, a New York Times bestselling author, an \r\ninfluential blogger and international \r\nkeynote speaker. He is an Advisory Board member of Sustainable Brands, the Center for Public \r\nDiplomacy at the USC Annenberg School, the Transformational \r\nLeadership Council and a Fellow of the Royal Society of Arts in London, as well as a contributor to Fast Company, Huffington Post, \r\nMashable, GOOD and Forbes. His bestseller, We First, was named Best Marketing Book of 2011 by strategy+business, an Amazon Top Ten Business book and has been translated into Russian, Chinese, Mandarin and Korean. Prior to We First, he was an award-winning Nike creative at Wieden & Kennedy and worldwide creative director on \r\nMotorola at Ogilvy.</p>\r\n</div>\r\n\r\n<div class=\"inner-col40\">\r\n<img src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/Tom-LaForge.jpg\" alt=\"bio-tom\" width=\"217\" height=\"230\" class=\"alignnone size-full wp-image-9\" />\r\n\r\n<div class=\"social-links\">\r\n<a href=\"http://www.linkedin.com/in/tomlaforge/\"><img src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/icon-social-linkedin.gif\" alt=\"icon-social-linkedin\" width=\"35\" height=\"34\" class=\"alignnone size-full wp-image-8\" /></a>\r\n\r\n<a href=\"https://twitter.com/TomLaForge\"><img src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/icon-social-twitter.gif\" alt=\"icon-social-twitter\" width=\"35\" height=\"34\" class=\"alignnone size-full wp-image-7\" /></a>\r\n</div>\r\n</div>\r\n\r\n<div class=\"inner-col60\">\r\n<h2>Tom LaForge</h2>           \r\nGlobal Director, Human & Cultural Insights at the Coca-Cola Company\r\n\r\n<p>Tom studies the large, long-term macroforces that are reshaping our world and driving the changes in human behavior that we all call trends. His work is used to guide development of Coca-Cola\'s portfolio and M&A strategies; brand and communication strategies; and most recently Coca-Cola\'s worldwide sustainability platform called Live Positively. He has explored such topics as the meaning of well-being, sports and fitness, happiness, and the rising value of design in over 30 countries. He is fascinated by the unprecedented set of socio-historic drivers that are generating dramatic attitudinal changes across the globe – such changes as expanding worldviews, increasing demands on businesses (and their customers) to address social and environmental challenges, and the increasing value of human creativity.</p>\r\n</div>\r\n\r\n<div class=\"inner-col40\">\r\n<img src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/Sherinian-Aaron-44.jpg\" alt=\"bio-aaron\" width=\"217\" height=\"304\" class=\"alignnone size-full wp-image-9\" />\r\n\r\n<div class=\"social-links\">\r\n<a href=\"http://www.linkedin.com/pub/aaron-sherinian/b/a5b/5a9\"><img src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/icon-social-linkedin.gif\" alt=\"icon-social-linkedin\" width=\"35\" height=\"34\" class=\"alignnone size-full wp-image-8\" /></a>\r\n\r\n<a href=\"https://twitter.com/ASherinian\"><img src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/icon-social-twitter.gif\" alt=\"icon-social-twitter\" width=\"35\" height=\"34\" class=\"alignnone size-full wp-image-7\" /></a>\r\n</div>\r\n</div>\r\n\r\n<div class=\"inner-col60\">\r\n<h2>Aaron Sherinian</h2>           \r\nVice President, Communications and Public Relations for the United Nations Foundation\r\n\r\n<p>Aaron has led the Foundation’s public relations efforts, media relationships, strategic outreach, and online presence since 2009, managing an award-winning team of communicators and digital pioneers who believe that innovative communications can help change the world.  He has helped build some of the most talked about milestones in digital global engagement around causes and UN issues over the last few years including the Social Good Summit, #GivingTuesday, Rio+Social and the Momentum1000 global social media rally.  \r\nHis professional background includes a decade of service as a Foreign Service Officer for the U.S. Department of State. Aaron is proud to be a part of the public relations community as a member of the Arthur Page Society, the Seminar, the Public Relations Society of America (PRSA), the National Association of Government Communicators (NAGC).  His team won two consecutive honors by PRNews as \"Public Affairs Team of the Year\" in 2012 and 2013.\r\nHe blogs at <a href=\"http://GlobalExtrovert.com\" target=\"_blank\">GlobalExtrovert.com</a> about fatherhood, public relations and social media.</p>\r\n</div>\r\n\r\n<div class=\"inner-col40\">\r\n<img src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/Mary-Nickerson.png\" alt=\"bio-Mary\" width=\"200\" height=\"205\" class=\"alignnone size-full wp-image-9\" />\r\n\r\n<div class=\"social-links\">\r\n<a href=\"http://www.linkedin.com/pub/mary-nickerson/9/499/630\"><img src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/icon-social-linkedin.gif\" alt=\"icon-social-linkedin\" width=\"35\" height=\"34\" class=\"alignnone size-full wp-image-8\" /></a>\r\n\r\n</div>\r\n</div>\r\n\r\n<div class=\"inner-col60\">\r\n<h2>Mary Nickerson</h2>           \r\nNational Manager, Advanced Technology Vehicle Marketing for Toyota Motor Sales, U.S.A., Inc.\r\n\r\n<p>Mary Nickerson is national manager for advanced technology vehicle marketing for Toyota Motor Sales (TMS), U.S.A. Inc.  She is responsible for leading marketing strategy, development, and implementation for Toyota’s advanced technology vehicles including the Prius gas-electric hybrid vehicle, the RAV4 Electric Vehicle, and the overall Hybrid Synergy Drive technology brand strategy. Ms. Nickerson joined Toyota in 1997 as national manager of procurement for the company’s North American Parts Operations. She was responsible for strategy, policy and operations for service parts procurement, parts inventory for North America, and the export of service parts for vehicles built in the United States and Canada.\r\nPrior to joining Toyota, she was the director of material operations for Delco Defense Systems, and held several general management positions during her 20-year career at General Motors’ Hughes Electronics.\r\nNickerson earned her Master’s of Science degree in business administration from Claremont Graduate School, Peter F. Drucker School of Business in International Business.  She earned her Bachelor’s of Science degree in finance at California State University Long Beach. She serves on the Board of Directors of the Yellowstone Park Foundation and is a member of the Corporate Board for the Environmental Media Association.\r\n</p>\r\n</div>\r\n\r\n<div class=\"inner-col40\">\r\n<img src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/tracy-underwood.png\" alt=\"bio-Tracy\" width=\"170\" height=\"150\" class=\"alignnone size-full wp-image-9\" />\r\n\r\n<div class=\"social-links\">\r\n<a href=\"http://www.linkedin.com/pub/tracy-underwood/15/532/241/\"><img src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/icon-social-linkedin.gif\" alt=\"icon-social-linkedin\" width=\"35\" height=\"34\" class=\"alignnone size-full wp-image-8\" /></a>\r\n\r\n</div>\r\n</div>\r\n\r\n<div class=\"inner-col60\">\r\n<h2>Tracy Underwood</h2>           \r\nNational Manager, Corporate Contributions for Toyota Motor Sales, U.S.A, Inc.\r\n\r\n<p>As national manager of Toyota Motor Sales, U.S.A., Inc. corporate contributions, Underwood is responsible for the administration of approximately $15 million in national corporate contributions programs, including community relations and corporate volunteer activities. Prior to her December 2001 appointment as national manager of corporate contributions, she was media relations manager, responsible for communication with news media regarding general business operations.  She has also held the positions of community relations manager, Lexus public relations administrator, overseeing news communications for Lexus products, community relations administrator and supervisor, and human resources analyst. Underwood graduated from California State University, Northridge with a bachelor of science degree in business management.  She is a member of the board of directors of the Torrance Area Chamber of Commerce and a member of the community advisory board of Pediatric Therapy Network.  \r\nShe lives in Torrance, Calif., with her husband, Derrick Smith and two daughters.\r\n</p>\r\n</div>\r\n\r\n<div class=\"inner-col40\">\r\n<img src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/Jim-Hanna.jpg\" alt=\"bio-jim\" width=\"217\" height=\"290\" class=\"alignnone size-full wp-image-9\" /> \r\n\r\n<div class=\"social-links\">\r\n<a href=\"http://www.linkedin.com/pub/jim-hanna/9/aa6/26a\"><img src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/icon-social-linkedin.gif\" alt=\"icon-social-linkedin\" width=\"35\" height=\"34\" class=\"alignnone size-full wp-image-8\" /></a>\r\n\r\n<a href=\"https://twitter.com/Jim_Starbucks\"><img src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/icon-social-twitter.gif\" alt=\"icon-social-twitter\" width=\"35\" height=\"34\" class=\"alignnone size-full wp-image-7\" /></a>\r\n</div>\r\n</div>\r\n\r\n<div class=\"inner-col60\">\r\n<h2>Jim Hanna</h2>           \r\nDirector of Environmental Impact at Starbucks Coffee Company\r\n\r\n<p>Since joining Starbucks in November 2005, Jim has collaborated with partner corporations and nongovernmental organizations to help shape the company’s environmental strategy. He contributes to enterprise-wide initiatives that support green building, energy conservation, international procurement, recycling and waste reduction efforts. \r\n\r\nPrior to Starbucks, Jim served as Director of Environmental Affairs for Xanterra Parks & Resorts at Yellowstone National Park. In the position, he oversaw Xanterra’s many progressive environmental initiatives in its operations as the primary concessionaire in the park, including an ISO 14001-certified Environmental Management System. \r\n\r\nA native of Olympia, Washington, Jim earned a BS in Environmental Sciences from Washington State University and is a U.S. Green Building Council LEED-accredited professional. He serves on the board of directors for the National Recycling Coalition, Washington Environmental Council and Yellowstone Park Foundation.</p>\r\n</div>\r\n\r\n<div class=\"inner-col40\">\r\n<img src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/Paull-Young.jpg\" alt=\"bio-paull\" width=\"195\" height=\"261\" class=\"alignnone size-full wp-image-9\" />\r\n\r\n<div class=\"social-links\">\r\n<a href=\"http://www.linkedin.com/in/paullyoung\"><img src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/icon-social-linkedin.gif\" alt=\"icon-social-linkedin\" width=\"35\" height=\"34\" class=\"alignnone size-full wp-image-8\" /></a>\r\n\r\n<a href=\"http://www.twitter.com/paullyoung\"><img src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/icon-social-twitter.gif\" alt=\"icon-social-twitter\" width=\"35\" height=\"34\" class=\"alignnone size-full wp-image-7\" /></a>\r\n</div>\r\n</div>\r\n\r\n<div class=\"inner-col60\">\r\n<h2>Paull Young</h2>           \r\nDirector of Digital at charity: water\r\n\r\n<p>charity: water is a non-profit devoted to bringing clean and safe drinking water to the 800 million people without. Frequently nominated as one of the leading digital non-profits, charity: water was the first non-profit to have 1 million Twitter followers and has 75% of its fundraising come through digital channels. \r\n\r\nPaull\'s leadership of charity: water\'s digital strategy has seen him recognized by the Australian Trade Commission as one of the \'Global 50\' influential Australian expatriates, by the Direct Marketing Educational Foundation as an industry \'Rising Star\' and is twice a finalist in the Care2 Impact Prize.\r\n\r\nPaull formerly was Senior Account Director with social media agency Converseon, where he led award winning campaigns for Fortune 500 clients such as Graco, Kohler, Telstra, New York Times and Cisco. \r\nPaull moved to New York from Sydney in 2007 as a well known PR and Marketing blogger and commentator. His work has been featured on FOX News, Wall St Journal, Sydney Morning Herald, CNN and the Australian Financial Review.</p>\r\n</div>\r\n\r\n<div class=\"inner-col40\">\r\n<img src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/09/Freddie-Ravel-bio.jpeg\" alt=\"bio-freddie\" width=\"217\" height=\"250\" class=\"alignnone size-full wp-image-9\" />\r\n\r\n<div class=\"social-links\">\r\n<a href=\"http://www.linkedin.com/in/freddieravel\"><img src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/icon-social-linkedin.gif\" alt=\"icon-social-linkedin\" width=\"35\" height=\"34\" class=\"alignnone size-full wp-image-8\" /></a>\r\n\r\n<a href=\"https://twitter.com/freddieravel\"><img src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/icon-social-twitter.gif\" alt=\"icon-social-twitter\" width=\"35\" height=\"34\" class=\"alignnone size-full wp-image-7\" /></a>\r\n</div>\r\n</div>\r\n\r\n<div class=\"inner-col60\">\r\n<h2>Freddie Ravel</h2>           \r\nCEO & Founder of the Business Harmonics Group\r\n\r\n<p>Freddie Ravel is the internationally acclaimed Harmonics Maestro who blends his infectious passions for music and business to unlock the minds, hearts and hips of audiences around the world. Backed by number one hits and collaborative successes with Earth, Wind & Fire, Madonna, Prince, YoYo Ma, Indie Airie, Sergio Mendes, Quincy Jones, the Boston Pops and rock legend, Carlos Santana, the chart-topping Keyboardist is the Founder of “Business Harmonics”, the award-winning peak performance system to enhance leadership, innovation and collaboration within major corporations.\r\n  As an expert on music and business integration, Freddie’s media appearances include FOX, ABC, Universal, Clear Channel, Deepak Chopra’s XM Sirius radio show, and clients such as Andre Agassi, USC, NASA, AXA Financial, Apple, Microsoft, Google and Citi.   \r\nAs a one-of-a-kind edutainer, Freddie is a captivating access point through which to transform entrepreneurs, events and companies forever.</p>\r\n</div>\r\n\r\n<div class=\"inner-col40\">\r\n<img src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/Chris-Miglino.png\" alt=\"bio-chris\" width=\"217\" height=\"220\" class=\"alignnone size-full wp-image-9\" />\r\n\r\n<div class=\"social-links\">\r\n<a href=\"http://www.linkedin.com/in/socialreality/\"><img src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/icon-social-linkedin.gif\" alt=\"icon-social-linkedin\" width=\"35\" height=\"34\" class=\"alignnone size-full wp-image-8\" /></a>\r\n\r\n<a href=\"https://twitter.com/chrismiglino\"><img src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/icon-social-twitter.gif\" alt=\"icon-social-twitter\" width=\"35\" height=\"34\" class=\"alignnone size-full wp-image-7\" /></a>\r\n</div>\r\n</div>\r\n\r\n<div class=\"inner-col60\">\r\n<h2>Chris Miglino</h2>           \r\nCEO & Co-Founder at Social Reality\r\n\r\n<p>Chris Miglino has long been at the nexus of consumers, brands, social and lifestyle media, cause marketing and the enlightened, sustainable business movement. As CEO of Social Reality, he helps Fortune 1000 brands, publishers and nonprofits make meaningful connections through cause marketing sponsorships, social strategy and viral sharing campaigns. Prior to founding Social Reality, Chris was CEO of Lime Ad Network, a vanguard in the green and sustainable online business arena that connected consumers and brands with a collection of more than 250 green and socially conscious businesses. Chris also was the CEO and Founder of Conscious Enlightenment (CE), a multimedia company with a focus on the green, yoga, political and artistic lifestyle. In addition to producing more than 100 yoga videos, the company published lifestyle magazines in Los Angeles, Chicago, San Francisco, Seattle and New York.\r\n</p>\r\n</div>\r\n\r\n<div class=\"inner-col40\">\r\n<img src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/GregoryMarkelHeadshot.png\" alt=\"bio-gregory\" width=\"198\" height=\"180\" class=\"alignnone size-full wp-image-9\" />\r\n\r\n<div class=\"social-links\">\r\n<a href=\"http://www.linkedin.com/in/gregorymarkel/\"><img src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/icon-social-linkedin.gif\" alt=\"icon-social-linkedin\" width=\"35\" height=\"34\" class=\"alignnone size-full wp-image-8\" /></a>\r\n\r\n<a href=\"https://twitter.com/GregoryMarkel\"><img src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/icon-social-twitter.gif\" alt=\"icon-social-twitter\" width=\"35\" height=\"34\" class=\"alignnone size-full wp-image-7\" /></a>\r\n</div>\r\n</div>\r\n\r\n<div class=\"inner-col60\">\r\n<h2>Gregory Markel</h2>           \r\nFounder & CEO of Infuse Creative\r\n\r\n<p>In search since 1994, known as \"one of the pioneers of SEO,\" Founder/CEO Gregory Markel and the Infuse Creative team are the Los Angeles Business Journal Award nominated digital agency founded in 2001 whose marketing methodologies have been written about by USA Today, Search Engine Land\'s Danny Sullivan, John Batelle (Author of \"Search\"), Andrew Goodman, Bobby Owsinski and others. Gregory and Infuse Creative were recently responsible for generating the #1 story on Huffington Post for 3 days for one of their esteemed clients.\r\n\r\n</p>\r\n</div>\r\n\r\n\r\n<!--/raw-->','Speakers','','inherit','open','open','','6-revision-44','','','2013-11-12 01:40:47','2013-11-12 01:40:47','',6,'http://www.wefirstbranding.com/seminar/6-revision-44/',0,'revision','',0),(534,3,'2013-12-21 00:41:18','2013-12-21 00:41:18','<!--raw-->\r\n<h2>SLS Hotel Beverly Hills</h2>\r\n<img class=\"alignnone size-full wp-image-26\" alt=\"photo-venue-w-hotel\" src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/12/sls-hotel-beverly-hills-images.jpg\" width=\"545\" height=\"309\" /> \r\n</p>\r\nSituated in the heart of Los Angeles on Restaurant Row, <a href=\"http://slshotels.com/beverlyhills/\" target=\"_blank\">SLS Hotel Beverly Hill</a>s is perfectly poised to reveal the city’s trendiest restaurants and other nightlife hotspots.\r\n</p>\r\n<h3>Special room rate for We First guests</h3>\r\nWe First guest enjoy a special room rate of <strong>$259/night</strong> with daily complimentary internet and bottled water service. Please note, these spots are limited so <a href=\"http://slshotels.com/beverlyhills/\" target=\"_blank\">reserve your room at the SLS today.</a>\r\n</p>\r\n<strong>SLS Hotel at Beverly Hills is redefining the luxury travel experience:</strong>\r\n</p>\r\n<li><strong>Pure Room:</strong> All guests are invited to choose between hypoallergenic and organic pillows, regardless of room selection.\r\n</p>\r\n<li><strong>The Bazaar by José Andrés:</strong> Named \"Outstanding Chef\" by the James Beard Foundation in 2011 and one of Time Magazine\'s 100 Most Influential People in 2012, culinary director, <a href=\"http://www.thebazaar.com/jose-andres\" target=\"_blank\">Chef José Andrés</a>, is recognized globally for his creative and unforgettable dining experiences.\r\n</p>\r\n<li><strong>Altitude pool:</strong> Surrounded by spectacular views spanning downtown Los Angeles, the ocean and the Hollywood sign, the rooftop, jewel-like Altitude Pool deck offers a seductive environment of glamour and comfort.\r\n<!--/raw-->','Venue','','inherit','open','open','','25-revision-30','','','2013-12-21 00:41:18','2013-12-21 00:41:18','',25,'http://www.wefirstbranding.com/seminar/25-revision-30/',0,'revision','',0),(536,3,'2013-11-13 19:08:04','2013-11-13 19:08:04','<!--raw-->\r\n\r\n<h2>Attendees</h2>\r\n<p>The We First Branding Summit brings together 200 executives from leading brands, non-profits and high-growth companies.</p>\r\n<p>Our 2013 attendees hailed from a wide range of industries including:</p>\r\n\r\n<ul class=\"attendees-list\">\r\n<li><img src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/11/2013-Attendee-Logos.png\" alt=\"WF13_Facebook_Ad\" width=\"463\" height=\"544\" class=\"alignnone size-full wp-image-417\" /></li>\r\n</ul>\r\n\r\n<p><strong>50% of attendees hold a high-level position within their company</strong> with titles including CMO, VP/Director of Marketing, VP/Director of Corporate Communications, VP/ Director of Sustainability and VP/Director of CSR, Founder, and CEO.</p>\r\n\r\n<img src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/2013-Attendee-Titles.png\" alt=\"2013 Attendee Titles\" width=\"350\" height=\"331\" class=\"alignleft size-full wp-image-475\" />\r\n\r\n<p><strong>The We First 1:1 program means every registration comes with a free ticket for a non-profit or company Foundation.</strong> In 2013, 43 non-profits and Foundations were able to attend the Summit including:</p>\r\n\r\n<img src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/2013-Non-Profits.png\" alt=\"2013 Non Profits\" width=\"550\" height=\"505\" class=\"alignleft size-full wp-image-476\" />\r\n\r\n<h3>Testimonials</h3>\r\n\"What continues to amaze me about a We First event is the incredibly rich content that is provided. We First synthesizes and then pro¬gramatizes all the best data and best thinking concerning how brands are evolving. This means each attendee walks away with a wealth of knowledge organized into a coherent how-to manual for pioneering their brands beyond what’s known and into the realm of what can be.\" <br />\r\n<strong>Tom LaForge, Global Director of Human & Cultural Insights, The Coca-Cola Company</strong><br /><br />\r\n \r\n\"We First is the best event to attend to see where purpose-driven brands, digital innovation and cause market¬ing can unite to transform business. Brilliant attendees, hands-on tactical training and insightful keynotes combine to leave attendees with skills they can use immediately as well as inspiration to drive change within their organization. Attend if you want to learn where the market is heading and get the skills to get there before your competition.\" <br />\r\n<strong>Paull Young, Digital Director, charity:water</strong><br /><br />\r\n \r\n\"It provided a framework and a way to think about branding and telling our story in a very cohesive and linear way. What you find here are trends, data, information- all those things that leaders of your company are asking you for that you don’t necessarily know how to aggregate it all- that’s what I found here\" <br />\r\n<strong>Anne Rindone, Director of Foundation and Cause, ConAgra Foods</strong><br /><br />\r\n\r\n\"I think a lot of businesses don\'t have their brand well defined so then they don’t have their story built behind the brand.  Simon has helped us do is to come up with that brand, build a story around the brand, and then you have something you can go out and tell to your community and stakeholders.\" <br />\r\n<strong>Ken Burgess, Chairman, FirstCapital Bank of Texas</strong><br /><br />\r\n\r\n\"We First is the first training I\'ve attended that is truly useful as it helps you define a purpose for your brand or company and act on it using social media tools. The content is fantastic, carefully designed, and you end up with a clear map of what to do and how to do it as opposed to just inspiring information.\"<br />\r\n<strong>Javier Rodriguez Merino, Group Marketing Sustainability Director, The Coca-Cola Company</strong><br /><br />\r\n\r\n\"If you were to bring someone in to share the expertise that you\'re getting with the Social Branding Blueprint, it would cost you tens of thousands of dollars. The thing that I like about this training is you have in that blueprint an incredible tool to step out and be able to make some consistent, logical steps to get you to where you want to be.\"<br />\r\n<strong>Richard Davis, President, Arbor Scientia</strong><br /><br />\r\n\r\n\"This is a completely different experience. What you\'re learning here is actually how to do this; it\'s a hands on thing, a curriculum for learning.\" <br />\r\n<strong>Robert Tercek, Chairman, Creative Visions Foundation</strong><br /><br />\r\n\r\n\"If your company is interested in keeping ahead of the new wave of customer engagement that is now powered by the new tools of social media – and who isn\'t? – you should have Simon Mainwaring to show you how to do it.\"<br />\r\n<strong>Rick Ridgeway, VP Environmental Initiatives, Patagonia</strong><br /><br />\r\n\r\n\"After training with We First our engagement level on Facebook (people talking about us) has constantly exceeded 10% and mostly stays between 20-30% with a high of 70%. This is compared to good target range between 1-5%. We have seen sales as a direct result of the high interaction levels.\"<br />\r\n<strong>Michael Jones, CEO, Thrive Farmers Coffee</strong><br /><br />\r\n\r\n\"The We First training program exceeded any pre-conceived expectations I had. You’ll see a direct impact on your business or cause almost immediately.\" <br />\r\n<strong>Zack Swire, Founder, eGood</strong><br /><br />\r\n\r\n\"We First is as prescient as it is visionary – a must for marketers intent on creating a prosperous future for all.\" <br />\r\n<strong>Rishad Tobaccowala, Chief Strategy and Innovation Officer for VivaKi, Publicis Groupe</strong><br /><br />\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n<!--/raw-->','Who Attends','','inherit','open','open','','34-revision-21','','','2013-11-13 19:08:04','2013-11-13 19:08:04','',34,'http://www.wefirstbranding.com/seminar/34-revision-21/',0,'revision','',0),(537,3,'2013-11-26 20:59:07','2013-11-26 20:59:07','<!--raw-->\r\n<h2>Thank you to our 2013 sponsors!</h2>\r\nWe First only partners with extraordinary companies that share our same drive and vision for positive social change. Please take a minute to learn about all the great work and innovation our 2013 sponsors are driving.\r\n</p>\r\nIf you\'d like to participate in the 2014 We First Seminar, please download our <strong><a href=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/11/2014-We-First-Summit-Sponsorship-Opportunities.pdf\" target=\"_blank\">2014 Sponsorship Overview</a></strong> and contact Dana Byerlee, VP of Marketing, at dana [at] wefirstbranding.com\r\n\r\n<div class=\"inner-col30\">\r\n\r\n\r\n</div>\r\n\r\n<div class=\"inner-col70\">\r\n\r\n<a href=\"http://www.unfoundation.org/\">The United Nations Foundation</a> links the UN’s work with others around the world, mobilizing the energy and expertise of business and non-governmental organizations to help the UN tackle issues including climate change, global health, peace and security, women\'s empowerment, poverty eradication, energy access, and U.S.-UN relations.\r\n\r\nThe United Nations Foundation is honored to work with you and the United Nations to foster a more peaceful, prosperous and just world. \r\n<a href=\"http://www.unfoundation.org/\" target=\"_blank\"><strong>Learn more about the UN Foundation\'s work &gt;&gt;</strong></a>\r\n\r\n</div>\r\n\r\n\r\n<div class=\"inner-col30\">\r\n\r\n<img class=\"size-full wp-image-9 alignleft\" alt=\"logo-unf\" src=\" http://www.wefirstbranding.com/seminar/wp-content/themes/wefirst13/img/sponsors-unf.png \" width=\"124\" height=\"32\" />\r\n\r\n</div>\r\n\r\n<div class=\"inner-col70\">\r\n\r\n<a href=\"http://www.coca-colacompany.com/\">The Coca-Cola Company</a> is the world\'s largest beverage company, refreshing consumers with more than 500 brands. In a world of rising populations and finite resources, companies like Coca-Cola have an obligation – and privilege – to positively impact people, communities and the environment.  As a result, we’re committed to supporting active and healthy living; economically empowering 5 million women; replenishing 100% of the water it takes to make our products; creating a safe and inclusive work environment; and enhancing the economic development of communities.\r\n\r\n<a href=\"http://www.coca-colacompany.com\" target=\"_blank\"><strong>Learn more about Coca-Cola &gt;&gt;</strong></a>\r\n\r\n</div>\r\n\r\n<div class=\"inner-col30\">\r\n\r\n<img class=\"size-full wp-image-9 alignleft\" alt=\"logo-unf\" src=\" http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/07/Coca-Cola_logo.png \" width=\"115\" height=\"32\" />\r\n\r\n</div>\r\n\r\n<div class=\"inner-col70\">\r\n\r\nRespect for the Planet. Simply stated, this is <a href=\"http://www.toyota.com/about/environmentreport2012/index.html\">Toyota\'s</a> commitment to the environment. Toyota strives to minimize environmental impacts at all stages of the vehicle life cycle: in research and development, manufacturing, logistics and sales.  From daily  operations, operations of key business partners and support for our local communities, Toyota focuses on continuous improvement for a better tomorrow.  \r\n\r\n<a href=\"http://www.toyota.com/about/environmentreport2012/index.html\" target=\"_blank\"><strong>Learn more about Toyota\'s innovation &gt;&gt;</strong></a>\r\n\r\n</div>\r\n\r\n<div class=\"inner-col30\">\r\n\r\n<img class=\"size-full wp-image-9 alignleft\" alt=\"Toyota\" src=\" http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/09/Toyota-Logo.png \" width=\"115\" height=\"32\" />\r\n</div>\r\n\r\n<div class=\"inner-col70\">\r\n\r\n<a href=\"http://www.groupad.com\">Social Reality</a> provides the tools that automate digital advertising.  Through our social engagement platform, GroupAd, brands can launch social and mobile applications that help brands identify who their influencers are and provide them the tools to reward them. Our loyalty platform allows for brands to launch a program that benefits one of our select non-profit partners.  These tools are provided on a self-service and managed basis.   \r\n\r\n<a href=\"http://www.groupad.com\" target=\"_blank\"><strong>Launch your program today &gt;&gt;</strong></a>\r\n\r\n</div>\r\n\r\n<div class=\"inner-col30\">\r\n\r\n<img class=\"size-full wp-image-9 alignleft\" alt=\"logo-groupad\" src=\" http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/08/group_ad_logo.png \" width=\"165\" height=\"62\" />\r\n\r\n</div>\r\n\r\n<div class=\"inner-col70\">\r\n\r\n<a href=\"http://www.infusecreative.com/\">Infuse Creative</a> is a purposefully evolving digital marketing/PR, reputation, development & security agency with personnel in LA, Houston, and Manhattan. We\'ve flourished for 12 years providing digital services for a vastly diverse array of global brands, 170+ Blockbuster & Independent films, C-suite executives, celebrities, Vice Presidents & politicians by working their digital assets off to know and achieve more than competitors. Infuse Creative strives endlessly to be uniquely creative & success metrics driven. Using our senior staff’s 50 years of experience, Infuse Creative lives, breathes, and sweats obsession with achieving client goals.\r\n\r\n<a href=\"http://www.infusecreative.com/\" target=\"_blank\"><strong>Learn more &gt;&gt;</strong></a>\r\n\r\n</div>\r\n\r\n<div class=\"inner-col30\">\r\n\r\n<img class=\"size-full wp-image-9 alignleft\" alt=\"logo-groupad\" src=\" http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/09/IClogo.png \" width=\"165\" height=\"27\" />\r\n\r\n</div>\r\n\r\n<div class=\"inner-col70\">\r\n\r\n<a href=\"http://www.csrwire.com/\">CSRwire</a> is a digital media platform and the leading global source of corporate social responsibility (CSR) and sustainability news. Founded in 1999 to advance the movement towards a more economically just and environmentally sustainable society and away from single bottom line capitalism, CSRwire has paved the way for new standards of corporate citizenship, earning the international respect of thought leaders, business leaders, academics, philanthropists, activists and the media community. \r\n<a href=\"http://www.csrwire.com/\" target=\"_blank\"><strong>Learn more about CSRwire &gt;&gt;</strong></a>\r\n\r\n</div>\r\n\r\n<div class=\"inner-col30\">\r\n\r\n<img class=\"size-full wp-image-9 alignleft\" alt=\"logo-unf\" src=\" http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/08/CSRwire.png \" width=\"136\" height=\"47\" />\r\n\r\n</div>\r\n\r\n<div class=\"inner-col70\">\r\n\r\nWith its wide editorial lens, soaring digital success and iconic status in the lexicon of American media, <a href=\"http://www.forbes.com/\">Forbes</a> is not just a business magazine and website, but a media brand that documents and promotes innovation, leadership, politics, entertainment, technology, culture, business and style. Forbes’ mission is to deliver information on the people, ideas, and technologies that are building and shaping today’s global marketplace. Through our unique platform of print, digital and mobile products, Forbes is changing the way content is created, distributed, consumed and shared.   \r\n \r\n<a href=\"http://www.forbes.com/\" target=\"_blank\"><strong>Read Forbes now &gt;&gt;</strong></a>\r\n\r\n</div>\r\n\r\n<div class=\"inner-col30\">\r\n\r\n<img class=\"size-full wp-image-9 alignleft\" alt=\"logo-unf\" src=\" http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/08/forbes_logo-300x76.jpg \" width=\"136\" height=\"33\" />\r\n</div>\r\n\r\n<div class=\"inner-col70\">\r\n\r\n<a href=\"http://www.theguardian.com/gsb\">Guardian Sustainable Business</a> (GSB) is a global network for corporate leaders at the cutting-edge of positive change. We curate the world’s most authoritative voices on corporate sustainability to bring you thought-provoking comment, debate and events. To gain access to the weekly newsletter, VIP networking,  exclusive events and much more <a href=\"http://www.theguardian.com/gsb\" target=\"_blank\"><strong>register for free  &gt;&gt;</strong></a>\r\n\r\n</div>\r\n\r\n<div class=\"inner-col30\">\r\n\r\n<img class=\"size-full wp-image-9 alignleft\" alt=\"logo-guardian\" src=\" http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/09/GP_SusBus-logo_RGB_colour.jpg \" width=\"158\" height=\"47\" />\r\n\r\n</div>\r\n\r\n<div class=\"inner-col70\">\r\n\r\n<a href=\"http://retargeter.com/\">Retargeter</a> is a full-service display advertising solution specializing in retargeting. Our retargeting solutions enable companies to optimize marketing spend by serving targeted advertisements to people who have previously engaged with you online, whether they’ve read an email, visited the website, searched for relevant keywords or simply signed up for email updates\r\n<a href=\"http://www.retargeter.com\" target=\"_blank\"><strong>Learn more about Retargeter\'s services &gt;&gt;</strong></a>\r\n\r\n</div>\r\n\r\n<div class=\"inner-col30\">\r\n\r\n<img class=\"size-full wp-image-9 alignleft\" alt=\"logo-retargeter\" src=\" http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/09/ReTargeter_Logo_over_White_1142trans.png \" width=\"147\" height=\"47\" />\r\n\r\n</div>\r\n\r\n<div class=\"inner-col70\">\r\n\r\n<a href=\"http://aosaimage.com/\">Aosa</a> is a print and fabrication company dedicated to decreasing waste in the sign and display industry. We believe it is possible for your brand to tell its story sustainability. Our focus is on materials, we print on reclaimed pallet wood, RPET fabric made from plastic bottles, cotton and American made recycled aluminum. \r\n<a href=\"http://aosaimage.com/\" target=\"_blank\"><strong>Learn more about Aosa\'s work &gt;&gt;</strong></a>\r\n\r\n</div>\r\n\r\n<div class=\"inner-col30\">\r\n\r\n<img class=\"size-full wp-image-9 alignleft\" alt=\"logo-unf\" src=\" http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/07/aosa.jpg \" width=\"136\" height=\"47\" />\r\n\r\n</div>\r\n\r\n<!--/raw-->','Sponsors','','inherit','open','open','','50-revision-68','','','2013-11-26 20:59:07','2013-11-26 20:59:07','',50,'http://www.wefirstbranding.com/seminar/50-revision-68/',0,'revision','',0),(538,3,'2013-11-12 01:25:28','2013-11-12 01:25:28','<strong>Top Reasons to Attend the 2014 We First Branding Summit</strong>\r\n\r\nAs discussed in <a href=\"http://www.forbes.com/sites/simonmainwaring/2013/09/20/top-3-trends-about-to-put-you-out-of-business/\" target=\"_blank\">Forbes</a>, there are three powerful trends that threaten your business and that, together, are potentially fatal: Compounding global crises, fast-changing social technologies and rising consumer activism. Companies that fail to adapt can be undone by any one of these trends, but united they can put the most famous household names out of business.\r\n\r\n<strong>That’s why how you define, frame and share your brand story is your most important strategic business decision today. </strong>Here are just some of the reasons companies like Mattel, Coke, Walgreens, Chanel, Nestle, Starbucks, and more send their teams to L.A for our annual Branding Seminar: \r\n\r\n<strong>1. Urgency</strong>:  Did you know the Meaningful Brands Index <strong>outperforms the stock market by 120%</strong>, or that 55% of consumers have boycotted a company in the last 12 months? See our <a href=\"http://simonmainwaring.com/future/marketing-3-0-the-rise-of-purpose-driven-social-brands-infographic/\" title=\"latest infographic\" target=\"_blank\">latest infographic</a>.\r\n\r\n<img src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/09/We-First-Infographic-Thumbnail-Purpose-Driven-Social-Brands-300x264.png\" alt=\"We First Infographic Thumbnail Purpose Driven Social Brands\" width=\"300\" height=\"264\" class=\"alignleft size-medium wp-image-420\" />\r\n\r\n<strong>2. <a href=\"http://www.theguardian.com/sustainable-business/inauthenticity-kills-brands\" title=\"Inauthenticity is the quickest way to kill your brand\" target=\"_blank\">Inauthenticity is the quickest way to kill your brand</a></strong>. An authentic alignment of a brand\'s mission, values and practices is the only way to survive the radical transparency now being imposed on companies. \r\n\r\n<strong>3. Internal & external synergy</strong>: Separating marketing from sustainability, and limiting sustainability to the environment, are two symptoms of leadership that has not recognized the larger role that customers expect business to play. See: <a href=\"http://www.forbes.com/sites/simonmainwaring/2013/07/08/cmo-vs-cso-8-steps-to-bridge-the-divide-that-could-undo-your-business/\" target=\"_blank\">CMO Vs. CSO: 8 Steps To Bridge The Divide That Could Undo Your Business</a>\r\n\r\n<strong>4. Meaning-driven marketing wins</strong>:  As Steve Jobs said <a href=\"http://simonmainwaring.com/future/what-steve-jobs-knew-about-the-importance-of-values-to-your-company/\" title=\"in this classic video\" target=\"_blank\">in this classic video</a> about how he turned around Apple: “Marketing is about values. It’s a complicated and noisy world, and we’re not going to get a chance to get people to remember much about us. No company is. So we have to be really clear about what we want them to know about us.”\r\n\r\n<strong>5. A rare chance to learn from the best</strong>. Have you ever wondered how charity: water became the first non-profit to have 1 million Twitter followers and gets 75% of its fundraising through digital channels? Or how Starbucks is able to be both an iconic global brand and expert local community builder? It’s an incredibly rare opportunity to hear <a href=\"http://www.wefirstbranding.com/seminar/speakers/\" title=\"global leaders\" target=\"_blank\">insights from global leaders</a> like Coca-Cola, Starbucks, Toyota, the UN Foundation and charity: water in an intimate setting and to ask questions about your toughest marketing problems.\r\n\r\n<img src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/09/Speakers-2013-new-290x300.png\" alt=\"Speakers 2013 new\" width=\"290\" height=\"300\" class=\"alignleft size-medium wp-image-421\" />\r\n\r\n<strong>6. Value and Clarity</strong>: After most events you leave with a lots of notebooks and business cards but little time to transpose your learning to your business or brand. That’s why over the course of two days you will work through a <a href=\"http://www.wefirstbranding.com/seminar/program/\" target=\"_blank\"><strong>Social Branding Blueprint</strong></a> answering questions specific to your business so that you walk out with real value in your hand.\r\n\r\n<strong>7. Relationships</strong>: The event format has been specific designed to give you access to speakers and peers to start relationships that can lead to new business, partnerships and friendships. \r\n\r\n<strong>8. Contribution</strong>: Every attendee gets to invite their favorite non-profit for free giving them a direct experience in contribution to a cause they care about. The alignment of business and the non-profit sector really has the power to change the world.\r\n\r\n<img src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/09/breakout-group-1-300x200.jpg\" alt=\"breakout group 1\" width=\"300\" height=\"200\" class=\"alignleft size-medium wp-image-422\" />','Why Come?','','inherit','open','open','','419-revision-10','','','2013-11-12 01:25:28','2013-11-12 01:25:28','',419,'http://www.wefirstbranding.com/seminar/419-revision-10/',0,'revision','',0),(539,3,'2013-11-12 01:57:54','2013-11-12 01:57:54','<!--raw-->\r\n\r\n<h2>Registration Packages</h2>\r\n\r\n<p><b><span class=\"red\">VIP Package:</span></b><br />This includes a private \"We\"IP evening event featuring a special guest. Network with other speakers and leaders over a <b>private cocktail reception and gourmet 3-course meal.</b> Unfortunately, space is limited to 40 leaders so reserve your VIP spot quickly!\r\n\r\nBe the first to know when we announce our “We”IP guest of honor by signing up for <a href=\"http://wefirstbranding.com/opt-in\" target=\"_blank\">our mailing list</a> today.</p>\r\n\r\n<p><b><span class=\"red\">Corporate Group Rates:</span></b><br />Educate more people on your team to ensure the greatest impact on your company. <b>Buy 3 tickets and unlock a special corporate rate.</b> Please contact us at <a href=\"mailto:contact@wefirstbranding.com\" class=\"blue\">contact@wefirstbranding.com</a> for groups larger than three.  *Note, this offer cannot be combined with any other discounts.</p>\r\n\r\n<p><b><span class=\"red\">Non-profit and Foundation Registration:</span></b><br />Every paid \r\nregistration (whether solo ticket or group) comes with one extra ticket to invite a non-profit to attend for FREE. When you register, you will receive a link to share with your non-profit guest. They must enter the name of a registered attendee as well as their non-profit tax ID for verification. Then, all your guest needs to do is pay any necessary travel and accommodation. This way, every attendee can make a difference by helping a non-profit to get crucial training to scale social change.</p>\r\n\r\n<h3>Registration Policies</h3>\r\n<p>Value Guarantee:<br />\r\nWe First exists to help companies grow by doing good. We work hard to provide high value learning and networking \r\nopportunities to help you transform the way you see your business, brand, and the marketplace. We\'re confident your participation in the 2013 We First Social Branding Seminar will be worth every penny and we will gladly refund your registration fee in full if you disagree after having attended. \r\nWe First reserves the right, at its own discretion, to refuse registration\r\nfrom an applicant that does not serve the purpose of the event or that will\r\ncompromise the experience of the event for other attendees.</p>\r\n\r\n<p>Cancellation Policy:<br />\r\nIf you must cancel for any reason you must notify us in \r\nwriting by September 10th, 2013, for a refund less a $100 processing fee. Cancellations received after this date are non-refundable. You may transfer your registration to another person at no cost by providing authorization to the We First Team by September 10, 2013.<p>\r\n\r\n<p>For cancellations after September 10, 2013, we are able to provide a credit for 50% of the amount paid, to use towards next year\'s conference registration fee. The credit expires after the following conference and cannot be transferred further.</p>\r\n\r\n<p>For assistance with registration, please contact us at <a href=\"mailto:contact@wefirstbranding.com\" class=\"blue\">contact@wefirstbranding.com</a>.</p>\r\n<!--/raw-->','Register','','inherit','open','open','','60-revision-36','','','2013-11-12 01:57:54','2013-11-12 01:57:54','',60,'http://www.wefirstbranding.com/seminar/60-revision-36/',0,'revision','',0),(541,3,'2013-12-21 00:42:25','2013-12-21 00:42:25','<!--raw-->\r\n<h2>SLS Hotel Beverly Hills</h2>\r\n<img class=\"alignnone size-full wp-image-26\" alt=\"photo-venue-w-hotel\" src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/12/sls-hotel-beverly-hills-images.jpg\" width=\"545\" height=\"309\" /> \r\n</p>\r\nSituated in the heart of Los Angeles on Restaurant Row, <a href=\"http://slshotels.com/beverlyhills/\" target=\"_blank\">SLS Hotel Beverly Hill</a>s is perfectly poised to reveal the city’s trendiest restaurants and other nightlife hotspots.\r\n</p>\r\n<h3>Special room rate for We First guests</h3>\r\nWe First guests enjoy a special room rate of <strong>$259/night</strong> with daily complimentary internet and bottled water service. Please note, these spots are limited so <a href=\"http://slshotels.com/beverlyhills/\" target=\"_blank\">reserve your room at the SLS today.</a>\r\n</p>\r\n<strong>SLS Hotel at Beverly Hills is redefining the luxury travel experience:</strong>\r\n</p>\r\n<li><strong>Pure Room:</strong> All guests are invited to choose between hypoallergenic and organic pillows, regardless of room selection.\r\n</p>\r\n<li><strong>The Bazaar by José Andrés:</strong> Named \"Outstanding Chef\" by the James Beard Foundation in 2011 and one of Time Magazine\'s 100 Most Influential People in 2012, culinary director, <a href=\"http://www.thebazaar.com/jose-andres\" target=\"_blank\">Chef José Andrés</a>, is recognized globally for his creative and unforgettable dining experiences.\r\n</p>\r\n<li><strong>Altitude pool:</strong> Surrounded by spectacular views spanning downtown Los Angeles, the ocean and the Hollywood sign, the rooftop, the jewel-like Altitude Pool deck offers an environment of glamour and comfort.\r\n<!--/raw-->','Venue','','inherit','open','open','','25-revision-31','','','2013-12-21 00:42:25','2013-12-21 00:42:25','',25,'http://www.wefirstbranding.com/seminar/25-revision-31/',0,'revision','',0),(540,3,'2013-12-21 00:47:34','2013-12-21 00:47:34','<!--raw-->\r\n\r\n<h2>Registration Packages</h2>\r\n\r\n<p><b><span class=\"red\">VIP Package:</span></b><br />This includes a private \"We\"IP evening event featuring a special guest. Network with other speakers and leaders over a <b>private cocktail reception and gourmet organic 3-course meal.</b> Unfortunately, space is limited to 40 leaders so reserve your VIP spot quickly!\r\n\r\nBe the first to know when we announce our “We”IP guest of honor by signing up for <a href=\"http://wefirstbranding.com/opt-in\" target=\"_blank\">our mailing list</a> today.</p>\r\n\r\n<p><b><span class=\"red\">Corporate Group Rates:</span></b><br />Educate more people on your team to ensure the greatest impact on your company. <b>Buy 3 tickets and unlock a special corporate rate.</b> Please contact us at <a href=\"mailto:contact@wefirstbranding.com\" class=\"blue\">contact@wefirstbranding.com</a> for groups larger than three.  *Note, this offer cannot be combined with any other discounts.</p>\r\n\r\n<p><b><span class=\"red\">Non-profit and Foundation Registration:</span></b><br />Every paid \r\nregistration (whether solo ticket or group) comes with one extra ticket to invite a non-profit to attend for FREE. When you register, you will receive a link to share with your non-profit guest. They must enter the name of a registered attendee as well as their non-profit tax ID for verification. Then, all your guest needs to do is pay any necessary travel and accommodation. This way, every attendee can make a difference by helping a non-profit to get crucial training to scale social change.</p>\r\n\r\n<h3>Registration Policies</h3>\r\n<p>Value Guarantee:<br />\r\nWe First exists to help companies grow by doing good. We work hard to provide high value learning and networking \r\nopportunities to help you transform the way you see your business, brand, and the marketplace. We\'re confident your participation in the 2014 We First Brand Leadership Swummit will be worth every penny and we will gladly refund your registration fee in full if you disagree after having attended. \r\nWe First reserves the right, at its own discretion, to refuse registration\r\nfrom an applicant that does not serve the purpose of the event or that will\r\ncompromise the experience of the event for other attendees.</p>\r\n\r\n<p>Cancellation Policy:<br />\r\nIf you must cancel for any reason you must notify us in \r\nwriting by September 23, 2014, for a refund less a $100 processing fee. Cancellations received after this date are non-refundable. You may transfer your registration to another person at no cost by providing authorization to the We First Team by September 23, 2014.<p>\r\n\r\n<p>For cancellations after September 23, 2014, we are able to provide a credit for 50% of the amount paid, to use towards next year\'s conference registration fee. The credit expires after the following conference and cannot be transferred further.</p>\r\n\r\n<p>For assistance with registration, please contact us at <a href=\"mailto:contact@wefirstbranding.com\" class=\"blue\">contact@wefirstbranding.com</a>.</p>\r\n<!--/raw-->','Register','','inherit','open','open','','60-revision-37','','','2013-12-21 00:47:34','2013-12-21 00:47:34','',60,'http://www.wefirstbranding.com/seminar/60-revision-37/',0,'revision','',0),(542,3,'2013-12-21 00:52:41','2013-12-21 00:52:41','<!--raw-->\r\n<h2>SLS Hotel Beverly Hills</h2>\r\n<img class=\"alignnone size-full wp-image-26\" alt=\"photo-venue-w-hotel\" src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/12/sls-hotel-beverly-hills-images.jpg\" width=\"545\" height=\"309\" /> \r\n</p>\r\nSituated in the heart of Los Angeles on Restaurant Row, <a href=\"http://slshotels.com/beverlyhills/\" target=\"_blank\">SLS Hotel Beverly Hill</a>s is perfectly poised to reveal the city’s trendiest restaurants and other nightlife hotspots.\r\n</p>\r\n<h3>Special room rate for We First guests</h3>\r\nWe First guests enjoy a special room rate of <strong>$259/night</strong> with daily complimentary internet and bottled water service. Please note, these spots are limited so <a href=\"http://slshotels.com/beverlyhills/\" target=\"_blank\">reserve your room at the SLS today.</a>\r\n</p>\r\n<strong>SLS Hotel at Beverly Hills is redefining the luxury travel experience:</strong>\r\n</p>\r\n<li><strong>The Bazaar by José Andrés:</strong> Named \"Outstanding Chef\" by the James Beard Foundation in 2011 and one of Time Magazine\'s 100 Most Influential People in 2012, culinary director, <a href=\"http://www.thebazaar.com/jose-andres\" target=\"_blank\">Chef José Andrés</a>, is recognized globally for his creative and unforgettable dining experiences.\r\n</p>\r\n<li><strong>Altitude pool:</strong> Surrounded by spectacular views spanning downtown Los Angeles, the ocean and the Hollywood sign, the rooftop, the jewel-like Altitude Pool deck offers an environment of glamour and comfort.\r\n<!--/raw-->','Venue','','inherit','open','open','','25-revision-32','','','2013-12-21 00:52:41','2013-12-21 00:52:41','',25,'http://www.wefirstbranding.com/seminar/25-revision-32/',0,'revision','',0),(545,3,'2013-11-14 02:47:09','2013-11-14 02:47:09','<strong>Thanks! You have purchased 3 Tickets for the 2014 We First Branding Summit.</strong>\r\n\r\nYou will receive a confirmation email shortly with further instructions about how to register the 2 other guests who will be attending the Summit with you. \r\n\r\n','Corporate - Thankyou','','inherit','open','open','','80-revision-9','','','2013-11-14 02:47:09','2013-11-14 02:47:09','',80,'http://www.wefirstbranding.com/seminar/80-revision-9/',0,'revision','',0),(546,3,'2013-12-24 04:28:44','2013-12-24 04:28:44','<strong>Thanks! You have purchased 3 Tickets for the 2014 We First Brand Leadership Summit.</strong>\r\n\r\nYou will receive a confirmation email shortly with further instructions about how to register the 2 other guests who will be attending the Summit with you.\r\n\r\nNext, book your room at the SLS Hotel today. We First guests enjoy a special room rate of <strong>$259/night</strong> pwith daily complimentary internet and bottled water service, but please note, these spots are limited <a href=\"http://slshotels.com/beverlyhills/\" target=\"_blank\">http://slshotels.com/beverlyhills/</a>','Corporate - Thankyou','','inherit','open','open','','80-revision-10','','','2013-12-24 04:28:44','2013-12-24 04:28:44','',80,'http://www.wefirstbranding.com/seminar/80-revision-10/',0,'revision','',0),(547,3,'2013-11-14 02:16:01','2013-11-14 02:16:01','<strong>Thanks! You have purchased 3 VIP Tickets for the 2014 We First Branding Summit.</strong>\r\n\r\nYou will receive a confirmation email shortly with further instructions about how to register the 2 other VIP attendees who will be joining you at the Summit.\r\n','Corporate VIP - Thankyou','','inherit','open','open','','82-revision-10','','','2013-11-14 02:16:01','2013-11-14 02:16:01','',82,'http://www.wefirstbranding.com/seminar/82-revision-10/',0,'revision','',0),(548,3,'2013-08-13 18:30:09','2013-08-13 18:30:09','<strong>Thanks!</strong>\r\n\r\nYou will receive a confirmation email shortly.\r\n\r\n<img src=\"http://ad.retargeter.com/seg?add=889436&t=2\" width=\"1\" height=\"1\" />\r\n<img src=\"http://ad.retargeter.com/px?id=95806&t=2\" width=\"1\" height=\"1\" />','Non-Profit Registration - Thankyou','','inherit','open','open','','100-revision-5','','','2013-08-13 18:30:09','2013-08-13 18:30:09','',100,'http://www.wefirstbranding.com/seminar/100-revision-5/',0,'revision','',0),(549,3,'2013-11-14 01:57:42','2013-11-14 01:57:42','<strong>Thanks! You are now registered for the 2014 We First Branding Summit.</strong>\r\n\r\nYou will receive a confirmation email shortly.\r\n\r\nFinally, please keep sharing information about the 2014 Summit with your team and network! ','Standard - Thankyou','','inherit','open','open','','76-revision-7','','','2013-11-14 01:57:42','2013-11-14 01:57:42','',76,'http://www.wefirstbranding.com/seminar/76-revision-7/',0,'revision','',0),(550,3,'2013-12-24 04:30:19','2013-12-24 04:30:19','<strong>Thanks! You have purchased 3 VIP Tickets for the 2014 We First Branding Summit.</strong>\r\n\r\nYou will receive a confirmation email shortly with further instructions about how to register the 2 other VIP attendees who will be joining you at the Summit.\r\n\r\nNext, book your room at the SLS Hotel today. We First guests enjoy a special room rate of <strong>$259/night</strong> with daily complimentary internet and bottled water service, but please note, these spots are limited <a href=\"http://slshotels.com/beverlyhills/\" target=\"_blank\">http://slshotels.com/beverlyhills/</a>','Corporate VIP - Thankyou','','inherit','open','open','','82-revision-11','','','2013-12-24 04:30:19','2013-12-24 04:30:19','',82,'http://www.wefirstbranding.com/seminar/82-revision-11/',0,'revision','',0),(551,3,'2013-11-14 02:11:08','2013-11-14 02:11:08','<strong>Thanks! You are now registered as a VIP for the 2014 We First Branding Summit.</strong>\r\n\r\nYou will receive a confirmation email shortly.\r\n\r\nIn the meantime, please keep sharing information about the 2014 Summit with your team and network! ','VIP - Thankyou','','inherit','open','open','','78-revision-6','','','2013-11-14 02:11:08','2013-11-14 02:11:08','',78,'http://www.wefirstbranding.com/seminar/78-revision-6/',0,'revision','',0),(554,3,'2014-01-15 22:47:02','2014-01-15 22:47:02','Welcome! We’re so happy you’ll be joining us at the 2014 We First Brand Leadership Summit.\r\n\r\nPlease take a moment to register now. Your spot will not be confirmed until you have successfully completed this form.\r\n\r\n<form accept-charset=\"UTF-8\" action=\"https://wut89066.infusionsoft.com/app/form/process/e9687b7ea43da85a07a142ff6af1fd7f\" class=\"infusion-form\" method=\"POST\">\r\n    <input name=\"inf_form_xid\" type=\"hidden\" value=\"e9687b7ea43da85a07a142ff6af1fd7f\" />\r\n    <input name=\"inf_form_name\" type=\"hidden\" value=\"Free Registration\" />\r\n    <input name=\"infusionsoft_version\" type=\"hidden\" value=\"1.29.7.34\" />\r\n    <div class=\"infusion-field\">\r\n        <label for=\"inf_field_FirstName\">First Name *</label>\r\n        <input class=\"infusion-field-input-container\" id=\"inf_field_FirstName\" name=\"inf_field_FirstName\" type=\"text\" />\r\n    </div>\r\n    <div class=\"infusion-field\">\r\n        <label for=\"inf_field_LastName\">Last Name *</label>\r\n        <input class=\"infusion-field-input-container\" id=\"inf_field_LastName\" name=\"inf_field_LastName\" type=\"text\" />\r\n    </div>\r\n    <div class=\"infusion-field\">\r\n        <label for=\"inf_field_Company\">Organization Name *</label>\r\n        <input class=\"infusion-field-input-container\" id=\"inf_field_Company\" name=\"inf_field_Company\" type=\"text\" />\r\n    </div>\r\n    <div class=\"infusion-field\">\r\n        <label for=\"inf_field_JobTitle\">Job Title *</label>\r\n        <input class=\"infusion-field-input-container\" id=\"inf_field_JobTitle\" name=\"inf_field_JobTitle\" type=\"text\" />\r\n    </div>\r\n    <div class=\"infusion-field\">\r\n        <label for=\"inf_field_StreetAddress1\">Organization Address *</label>\r\n        <input class=\"infusion-field-input-container\" id=\"inf_field_StreetAddress1\" name=\"inf_field_StreetAddress1\" type=\"text\" />\r\n    </div>\r\n    <div class=\"infusion-field\">\r\n        <label for=\"inf_field_City\">City *</label>\r\n        <input class=\"infusion-field-input-container\" id=\"inf_field_City\" name=\"inf_field_City\" type=\"text\" />\r\n    </div>\r\n    <div class=\"infusion-field\">\r\n        <label for=\"inf_field_State\">State *</label>\r\n        <input class=\"infusion-field-input-container\" id=\"inf_field_State\" name=\"inf_field_State\" type=\"text\" />\r\n    </div>\r\n    <div class=\"infusion-field\">\r\n        <label for=\"inf_field_PostalCode\">Zip Code *</label>\r\n        <input class=\"infusion-field-input-container\" id=\"inf_field_PostalCode\" name=\"inf_field_PostalCode\" type=\"text\" />\r\n    </div>\r\n    <div class=\"infusion-field\">\r\n        <label for=\"inf_field_Email\">Email *</label>\r\n        <input class=\"infusion-field-input-container\" id=\"inf_field_Email\" name=\"inf_field_Email\" type=\"text\" />\r\n    </div>\r\n    <div class=\"infusion-field\">\r\n        <label for=\"inf_field_Phone1\">Phone *</label>\r\n        <input class=\"infusion-field-input-container\" id=\"inf_field_Phone1\" name=\"inf_field_Phone1\" type=\"text\" />\r\n    </div>\r\n    <div class=\"infusion-submit\">\r\n        <input type=\"submit\" value=\"Submit\" />\r\n    </div>\r\n</form>','We First Partners and Members Registration','','inherit','open','open','','96-revision-7','','','2014-01-15 22:47:02','2014-01-15 22:47:02','',96,'http://www.wefirstbranding.com/seminar/96-revision-7/',0,'revision','',0),(558,3,'2013-12-21 00:44:07','2013-12-21 00:44:07','<!--raw-->\r\n\r\n<h2>Attendees</h2>\r\n<p>The We First Brand Leadership Summit brings together 200 executives from leading brands, non-profits and high-growth companies.</p>\r\n<p>Our 2013 attendees hailed from a wide range of industries including:</p>\r\n\r\n<ul class=\"attendees-list\">\r\n<li><img src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/11/2013-Attendee-Logos.png\" alt=\"WF13_Facebook_Ad\" width=\"463\" height=\"544\" class=\"alignnone size-full wp-image-417\" /></li>\r\n</ul>\r\n\r\n<p><strong>50% of attendees hold a high-level position within their company</strong> with titles including CMO, VP/Director of Marketing, VP/Director of Corporate Communications, VP/ Director of Sustainability and VP/Director of CSR, Founder, and CEO.</p>\r\n\r\n<img src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/2013-Attendee-Titles.png\" alt=\"2013 Attendee Titles\" width=\"350\" height=\"331\" class=\"alignleft size-full wp-image-475\" />\r\n\r\n<p><strong>The We First 1:1 program means every registration comes with a free ticket for a non-profit or company Foundation.</strong> In 2013, 43 non-profits and Foundations were able to attend the Summit including:</p>\r\n\r\n<img src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/2013-Non-Profits.png\" alt=\"2013 Non Profits\" width=\"550\" height=\"505\" class=\"alignleft size-full wp-image-476\" />\r\n\r\n<h3>Testimonials</h3>\r\n\"What continues to amaze me about a We First event is the incredibly rich content that is provided. We First synthesizes and then pro¬gramatizes all the best data and best thinking concerning how brands are evolving. This means each attendee walks away with a wealth of knowledge organized into a coherent how-to manual for pioneering their brands beyond what’s known and into the realm of what can be.\" <br />\r\n<strong>Tom LaForge, Global Director of Human & Cultural Insights, The Coca-Cola Company</strong><br /><br />\r\n \r\n\"We First is the best event to attend to see where purpose-driven brands, digital innovation and cause market¬ing can unite to transform business. Brilliant attendees, hands-on tactical training and insightful keynotes combine to leave attendees with skills they can use immediately as well as inspiration to drive change within their organization. Attend if you want to learn where the market is heading and get the skills to get there before your competition.\" <br />\r\n<strong>Paull Young, Digital Director, charity:water</strong><br /><br />\r\n \r\n\"It provided a framework and a way to think about branding and telling our story in a very cohesive and linear way. What you find here are trends, data, information- all those things that leaders of your company are asking you for that you don’t necessarily know how to aggregate it all- that’s what I found here\" <br />\r\n<strong>Anne Rindone, Director of Foundation and Cause, ConAgra Foods</strong><br /><br />\r\n\r\n\"I think a lot of businesses don\'t have their brand well defined so then they don’t have their story built behind the brand.  Simon has helped us do is to come up with that brand, build a story around the brand, and then you have something you can go out and tell to your community and stakeholders.\" <br />\r\n<strong>Ken Burgess, Chairman, FirstCapital Bank of Texas</strong><br /><br />\r\n\r\n\"We First is the first training I\'ve attended that is truly useful as it helps you define a purpose for your brand or company and act on it using social media tools. The content is fantastic, carefully designed, and you end up with a clear map of what to do and how to do it as opposed to just inspiring information.\"<br />\r\n<strong>Javier Rodriguez Merino, Group Marketing Sustainability Director, The Coca-Cola Company</strong><br /><br />\r\n\r\n\"If you were to bring someone in to share the expertise that you\'re getting with the Social Branding Blueprint, it would cost you tens of thousands of dollars. The thing that I like about this training is you have in that blueprint an incredible tool to step out and be able to make some consistent, logical steps to get you to where you want to be.\"<br />\r\n<strong>Richard Davis, President, Arbor Scientia</strong><br /><br />\r\n\r\n\"This is a completely different experience. What you\'re learning here is actually how to do this; it\'s a hands on thing, a curriculum for learning.\" <br />\r\n<strong>Robert Tercek, Chairman, Creative Visions Foundation</strong><br /><br />\r\n\r\n\"If your company is interested in keeping ahead of the new wave of customer engagement that is now powered by the new tools of social media – and who isn\'t? – you should have Simon Mainwaring to show you how to do it.\"<br />\r\n<strong>Rick Ridgeway, VP Environmental Initiatives, Patagonia</strong><br /><br />\r\n\r\n\"After training with We First our engagement level on Facebook (people talking about us) has constantly exceeded 10% and mostly stays between 20-30% with a high of 70%. This is compared to good target range between 1-5%. We have seen sales as a direct result of the high interaction levels.\"<br />\r\n<strong>Michael Jones, CEO, Thrive Farmers Coffee</strong><br /><br />\r\n\r\n\"The We First training program exceeded any pre-conceived expectations I had. You’ll see a direct impact on your business or cause almost immediately.\" <br />\r\n<strong>Zack Swire, Founder, eGood</strong><br /><br />\r\n\r\n\"We First is as prescient as it is visionary – a must for marketers intent on creating a prosperous future for all.\" <br />\r\n<strong>Rishad Tobaccowala, Chief Strategy and Innovation Officer for VivaKi, Publicis Groupe</strong><br /><br />\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n<!--/raw-->','Who Attends','','inherit','open','open','','34-revision-22','','','2013-12-21 00:44:07','2013-12-21 00:44:07','',34,'http://www.wefirstbranding.com/seminar/34-revision-22/',0,'revision','',0);

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-- Dumping data for table `wfsm2k13_users`
--

INSERT INTO `wfsm2k13_users` VALUES (1,'admin','$P$Bcqm0Ao8ZfNC9/YXjk8moYAeHXnJ76/','admin','chrisporter@nowthatsgenius.com','','2013-06-18 00:19:36','',0,'admin'),(2,'jesse','$P$BDymzExFUNPl9wvIikoULpcidHgFLn1','jesse','jdavis@powerhousec.com','','2013-06-18 19:01:01','',0,'Jesse Davis'),(3,'dana','$P$BqIdJ79mdwEj5aPjeXcrgLlOzBs2iQ0','dana','dana@wefirstbranding.com','','2013-06-18 19:16:26','CODoilkxjY2pg1ElwwnW',0,'Dana Byerlee'),(4,'administrator','0afa32b9d8b9c027117c43c23707119b','administrator','chrisporter@nowthatsgenius.com','','2013-06-18 00:19:36','',0,'administrator'),(5,'daemon','5d3e0eb46755a515f079304935bf6bf8','daemon','chrisporter@nowthatsgenius.com','','2013-06-18 00:19:36','',0,'daemon');


