<article>
              <h2>
                Hands-on education from top marketers and community architects
              </h2>
<p><strong>OVERVIEW:</strong></p>
<ul>
<li type="disc"><strong>TWO DAYS</strong>: This two-day seminar is a <strong>hands-on training session</strong> during which you work through a <strong>2013 Social Branding Blueprint</strong> to resolve a critical branding issue specific to your business ensuring you get tangible value out of the event. </li>
<li type="disc"><strong>SIX MODULES</strong>: We cover <strong>6 Modules of training</strong> that take you from the reality of today’s social business marketplace, to defining and framing your brand story, to using the latest social and mobile technologies to share your story.</li>
<li type="disc"><strong>GUEST SPEAKERS</strong>: Between each Module you’ll hear from <strong>global branding and community-building experts</strong> (for-profit and non-profit) followed by breakout sessions to work on your Blueprint individually and with peers. </li>
<li type="disc"><strong>'WE'IP DINNER</strong>: A <strong>special dinner</strong> provides an opportunity to additional networking and insights from special guests.</li>
<li type="disc"><strong>GOAL</strong>: Our goal is to ensure you know how to use <strong>strategic brand storytelling and scalable social technologies</strong> to build your reputation, employee productivity, customer sales and social impact to lead in today’s connected marketplace. </li>
</ul>
            </article>
<div id="program-schedule" style="padding-top:50px; margin-left: -50px;">
		<div class="container">
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                <table width="725">
  <tr>
    <td colspan="3" class="intro">Tuesday, Sept 24</td>
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  <tr>
    <td width="80">&nbsp;</td>
    <td width="314" class="row-head"><strong><u>Presenter</u></strong></td>
    <td width="315" class="row-head"><strong><u>Topic</u></strong></td>
  </tr>
  <tr>
    <td><strong>Session 1</strong></td>
    <td>Simon Mainwaring, CEO & Chief Creative Officer, We First</td>
    <td><strong>MARKETPLACE</strong>: Why and how the shift from Profit to Purpose demands new leadership and marketing.</td>
  </tr>
  <tr>
    <td colspan="3" class="rowmiddle"><strong>Breakout work session</strong></td>
  </tr>
  <tr>
    <td><strong>Speaker</strong></td>
    <td>Tom LaForge, Global Director, Human &amp; Cultural Insights at the Coca-Cola Company </td>
    <td><strong>Global insights</strong> into new customer trends, technologies, and expectations.</td>
  </tr>
  <tr>
    <td><strong>Session 2</strong></td>
    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, We First</td>
    <td><strong>DEFINITION</strong>: How to craft a simple and authentic brand story that will resonate with today’s media-savvy customers. </td>
  </tr>
  <tr>
    <td colspan="3" class="rowmiddle"><strong>Breakout work session</strong></td>
  </tr>
  <tr>
    <td colspan="3" class="rowmiddlewhite"><strong>Lunch and Networking Break</strong></td>
  </tr>
  <tr>
    <td><strong>Speaker</strong></td>
    <td>Jim Hanna, Director of Environmental Impact at Starbucks Coffee Company</td>
    <td><strong>Driving brand leadership</strong> through culture, sustainability and innovation. </td>
  </tr>
  <tr>
    <td><strong>Session 3</strong></td>
    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, We First</td>
    <td><strong>INTEGRATION</strong>: How leadership and employees create a company culture that propels social business success.</td>
  </tr>
  <tr>
    <td colspan="3" class="rowmiddle"><strong>Breakout work session</strong></td>
  </tr>
  <tr>
    <td><strong>Panel</strong></td>
    <td>To be announced shortly.</td>
    <td>Conscious leadership, employee productivity and mission-based marketing</td>
  </tr>
  <tr>
    <td colspan="3" class="rowmiddlewhite"><strong>VIP Cocktail Reception and Dinner<br />Special guest to be announced shortly</strong></td>
  </tr>
</table>
<br />
<table width="725">
  <tr>
    <td colspan="3" class="intro">Wednesday, Sept 25</td>
    </tr>
  <tr>
    <td width="81">&nbsp;</td>
    <td width="314" class="row-head"><strong><u>Presenter</u></strong></td>
    <td width="314" class="row-head"><strong><u>Topic</u></strong></td>
  </tr>
  <tr>
    <td><strong>Session 1</strong></td>
    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, We First</td>
    <td><strong>PARTICIPATION</strong>: How to shape, co-create and share your story with customers to reduce costs and build reputation.</td>
  </tr>
  <tr>
    <td colspan="3" class="rowmiddle"><strong>Breakout work session</strong></td>
  </tr>
  <tr>
    <td><strong>Speaker</strong></td>
    <td>To be announced shortly</td>
    <td><strong>Social Storytelling</strong> that protects and promotes your brand in today's consumer activist marketplace.</td>
  </tr>
  <tr>
    <td><strong>Session 2</strong></td>
    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, We First</td>
    <td><strong>CELEBRATION</strong>: How to promote your brand story in ways that inspire employees and customers to build your business. </td>
  </tr>
  <tr>
    <td colspan="3" class="rowmiddle"><strong>Breakout work session</strong></td>
  </tr>
  <tr>
    <td colspan="3" class="rowmiddlewhite"><strong>Lunch and Networking Break</strong></td>
  </tr>
  <tr>
    <td><strong>Speaker</strong></td>
    <td>Aaron Sherinian, VP of Communications &amp; Public Relations, United Nations Foundation</td>
    <td><strong>Collaborating</strong> with customers, communities, and partners to scale awareness.</td>
  </tr>
  <tr>
    <td><strong>Session 3</strong></td>
    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer,We First</td>
    <td><strong>AMPLIFICATION</strong>: How to architect a self-sustaining customer community, rising profits, and growing social impact. </td>
  </tr>
  <tr>
    <td colspan="3" class="rowmiddle"><strong>Breakout work session</strong></td>
  </tr>
  <tr>
    <td><strong>Speaker</strong></td>
    <td>Paull Young, Director of Digital at charity: water</td>
    <td>How to use digital, social, and mobile technologies to architect a <strong>sustainable customer community</strong>.</td>
  </tr>
  <tr>
    <td colspan="3" class="rowmiddlewhite"><strong>Closing Remarks</strong></td>
  </tr>
</table>
			</div>
		</div>
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