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                Hands-on education from top marketers and community architects
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<p><strong>OVERVIEW:</strong></p>
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<li type="disc"><strong>TWO DAYS</strong>: This two-day seminar is a <strong>hands-on training session</strong> during which you work through a <strong>2013 Social Branding Blueprint</strong> to resolve a critical branding issue specific to your business ensuring you get tangible value out of the event. </li>
<li type="disc"><strong>SIX MODULES</strong>: We cover <strong>6 Modules of training</strong> that take you from the reality of today’s social business marketplace, to defining and framing your brand story, to using the latest social and mobile technologies to share your story.</li>
<li type="disc"><strong>GUEST SPEAKERS</strong>: Between each Module you’ll hear from <strong>global branding and community-building experts</strong> (for-profit and non-profit) followed by breakout sessions to work on your Blueprint individually and with peers. </li>
<li type="disc"><strong>'WE'IP DINNER</strong>: A <strong>special dinner</strong> provides an opportunity to additional networking and insights from special guests.</li>
<li type="disc"><strong>GOAL</strong>: Our goal is to ensure you know how to use <strong>strategic brand storytelling and scalable social technologies</strong> to build your reputation, employee productivity, customer sales and social impact to lead in today’s connected marketplace. </li>
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    <td colspan="3" class="intro">Tuesday, Sept 24</td>
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    <td width="282" class="row-head"><strong><u>Presenter</u></strong></td>
    <td width="510" class="row-head"><strong><u>Topic</u></strong></td>
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    <td><strong>8:30-9:00 am</strong></td>
    <td><strong>Simon Mainwaring</strong><br />CEO &amp; Chief Creative Officer<br />We First, Inc.</td>
    <td><strong>WELCOME &amp; INTRODUCTION</strong></td>
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    <td><strong>Module 1<br />9:00-9:45 am</strong></td>
    <td><strong>Simon Mainwaring</strong><br />CEO &amp; Chief Creative Officer<br />We First, Inc.</td>
    <td><strong>MARKETPLACE</strong>:<ul><li type="disc" style="color: #a12b2e;margin-left: 15px;">What is the reality of doing business in today's social business marketplace?</li><li type="disc" style="color: #a12b2e;margin-left: 15px;">What are latest social, business and technology threats to your business?</li><li type="disc" style="color: #a12b2e;margin-left: 15px;">How is technology changing employee and customer behavior and expectations?</li><li type="disc" style="color: #a12b2e;margin-left: 15px;">What are the new opportunities for leadership?</li></ul></td>
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    <td colspan="3" class="rowmiddle"><strong>Breakout Work Session</strong><br /><em>Includes Q&amp;A plus private and collaborative Blueprint work on your brand.</em><br /><strong>9:45-10:15 am</strong>
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    <td><strong>Speaker<br />10:15-11:00 am</strong></td>
    <td><strong>Tom LaForge</strong><br />Global Director, Human &amp; Cultural Insights<br /><strong>The Coca-Cola Company</strong><br /><img src="http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/tom-speaker.jpg" alt="tom-speaker" width="150" height="150" class="alignnone size-full wp-image-269" /></td>
    <td><strong>INSIGHTS:</strong><ul><li type="disc" style="color: #a12b2e;margin-left: 15px;">What are the latest global insights into new customer trends, technologies, and expectations?</li><li type="disc" style="color: #a12b2e;margin-left: 15px;">How do you balance purposeful storytelling across different product divisions and market regions?</li><li type="disc" style="color: #a12b2e;margin-left: 15px;">How do you protect your brand against social crises, customer activism and new technologies? </li><li type="disc" style="color: #a12b2e;margin-left: 15px;">What stories will the leading brands of the future tell?</li></ul></td>
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    <td><strong>Module 2<br />11:00-11:45 am</strong></td>
    <td><strong>Simon Mainwaring</strong><br />CEO &amp; Chief Creative Officer<br />We First, Inc.</td>
    <td><strong>DEFINITION</strong>:<ul><li type="disc" style="color: #a12b2e;margin-left: 15px;">How do you craft a simple, authentic and purposeful brand story that will resonate with today's media-savvy customers?</li><li type="disc" style="color: #a12b2e;margin-left: 15px;">How do you balance parent company and product brand stories?</li><li type="disc" style="color: #a12b2e;margin-left: 15px;">How do you integrate sustainability, community giving and Foundation stories?</li><li type="disc" style="color: #a12b2e;margin-left: 15px;">How do you work with leadership, employees and customers to define that story together?</li></ul></td>
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    <td colspan="3" class="rowmiddle"><strong>Breakout Work Session</strong><br /><em>Includes Q&amp;A plus private and collaborative Blueprint work on your brand.</em></td>
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    <td colspan="3" class="rowmiddlewhite"><strong>Lunch and Networking Break<br />12:30 pm-2:00 pm</strong><br /><em>Guests responsible for own lunch</em></td>
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    <td><strong>Speaker<br />2:00-2:45pm</strong></td>
    <td><strong>Jim Hanna</strong><br />Director of Environmental Impact<br /><strong>The Starbucks Coffee Company</strong><br /><img src="http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/jim-speaker.jpg" alt="jim-speaker" width="150" height="150" class="alignnone size-full wp-image-268" /></td>
    <td><strong>CULTURE</strong>:<ul><li type="disc" style="color: #a12b2e;margin-left: 15px;">How do you build a compelling employee culture around your brand values?</li><li type="disc" style="color: #a12b2e;margin-left: 15px;">How do you tell your brand story effectively internally, externally, and globally?</li><li type="disc" style="color: #a12b2e;margin-left: 15px;">What are most exciting examples of brands moving the sustainability conversation forward?</li><li type="disc" style="color: #a12b2e;margin-left: 15px;">What does global leadership look like in a intimately connected global community?</li></ul></td>
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    <td><strong>Module 3<br />2:45-3:30 pm</strong></td>
    <td><strong>Simon Mainwaring</strong><br />CEO &amp; Chief Creative Officer<br />We First, Inc.</td>
    <td><strong>INTEGRATION</strong>:<ul><li type="disc" style="color: #a12b2e;margin-left: 15px;">How do leadership, employees and stakeholders co-create a company culture that propels social business success?</li><li type="disc" style="color: #a12b2e;margin-left: 15px;">What role should employees play in telling your brand's purposeful story?</li><li type="disc" style="color: #a12b2e;margin-left: 15px;">How do you coordinate your different market departments to share a consistent brand story?</li><li type="disc" style="color: #a12b2e;margin-left: 15px;">How does your company demonstrate authenticity, transparency and accountability?</li></ul></td>
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    <td colspan="3" class="rowmiddle"><strong>Breakout Work Session</strong><br /><em>Includes Q&amp;A plus private and collaborative Blueprint work on your brand.</em><br /><strong>3:30-4:00 pm</strong></td>
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    <td><strong>Panel<br />4:00-4:45 pm</strong></td>
    <td><em>To be announced shortly.</em></td>
    <td><strong>PANEL:</strong><ul><li type="disc" style="color: #a12b2e;margin-left: 15px;">Conscious leadership, employee productivity and mission-based marketing.</li></ul></td>
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    <td><strong>Speaker<br />4:45-5:00 pm</strong></td>
    <td><em>To be announced shortly.</em></td>
    <td>&nbsp;</td>
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    <td colspan="3" class="rowmiddlewhite"><strong>'WE'IP Cocktail Reception and Dinner<br />'The Station', W Hollywood<br /><em>Special guest to be announced shortly.</em><br />5:30 – 8:30pm</strong>
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