(156,2,'2013-06-21 00:28:08','2013-06-21 00:28:08','<article>\r\n              <h2>\r\n                Hands-on education from top marketers and business leaders\r\n              </h2>\r\n<p>\r\nWe First is deeply committed to ensuring you get real value for your business from our event. With this in mind, our interactive two day program is structured around two tracks.</p>\r\n              <p>\r\n                <strong>2013 Social Branding Blueprint</strong>: Over the course of the Seminar, Simon Mainwaring will lead attendees through six Modules of the new 2013 We First Social Branding Blueprint. Each session is an active work session during which attendees answer questions specific to their brand challenges, to ensure they leave the seminar with tangible value and action steps. Each Module session includes instruction, a Q&A, and a break-out session with peers.\r\n              </p>\r\n              <p>\r\n                <strong>Guest speakers</strong>: The Modules are broken up by a second track comprised of world-class business leaders who will share their strategic insights and learnings from many of the world’s most effective social impact campaigns. These presentations will take the form of keynotes or fireside chats with a Q&A session for attendees. \r\n              </p>\r\n              <p>\r\n                Check back often as we’ll continue to add more details and opportunities in the coming weeks.\r\n              </p>\r\n            </article>\r\n            <article class=\"discussion-topics\">\r\n              <h2>\r\n                2013 Seminar Discussion Topics\r\n              </h2>\r\n              <ul class=\"list-items\">\r\n                <li>\r\n                  Business as a force for social change\r\n                </li>\r\n                <li>\r\n                  The Millennial mindset and its impact                                      \r\n                </li>\r\n                <li>\r\n                  Consumer behavioral and purchasing trends \r\n                </li>\r\n                <li>\r\n                  Disruptive social & mobile marketing technologies \r\n                </li>\r\n                <li>\r\n                  Purposeful leadership and its benefits\r\n                </li>\r\n                <li>\r\n                  Employee and internal stakeholder engagement                                      \r\n                </li>\r\n                <li>\r\n                  Customer community architecture and maintenance\r\n                </li>\r\n              </ul>\r\n            </article>\r\n<div id=\"program-schedule\">\r\n		<div class=\"container\">\r\n			<div class=\"row\">\r\n                <table>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"intro\">Monday, Sept 24</td>\r\n    </tr>\r\n  <tr>\r\n    <td>&nbsp;</td>\r\n    <td class=\"row-head\"><u>Presenter</u></td>\r\n    <td class=\"row-head\"><u>Topic</u></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 1</strong></td>\r\n    <td>Simon Mainwaring, CEO & Chief Creative Officer, <br />We First</td>\r\n    <td><strong>Profit to Purpose</strong>: The need for new corporate <br />leadership and how it builds your business.</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>&nbsp;</td>\r\n    <td><strong>Global insights</strong> into new customer trends, <br />technologies, and expectations.</td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 2</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, <br />We First</td>\r\n    <td><strong>Integration to Impact</strong>: Purposeful leadership, <br />employee and stakeholder engagement. </td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Lunch and Networking Break</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>To be announced shortly</td>\r\n    <td>&nbsp;</td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 3</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer,<br />We First</td>\r\n    <td><strong>Strategy to Story</strong>: Defining and framing brand stories that <br />customers want to share.</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Panel</strong></td>\r\n    <td>To be announced shortly.</td>\r\n    <td>Conscious leadership, employee productivity and <br />mission-based marketing</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>VIP Cocktail Reception and Dinner<br />Special guest to be announced shortly</strong></td>\r\n  </tr>\r\n</table>\r\n<br />\r\n<table>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"intro\">Tuesday, Sept 25</td>\r\n    </tr>\r\n  <tr>\r\n    <td>&nbsp;</td>\r\n    <td class=\"row-head\"><u>Presenter</u></td>\r\n    <td class=\"row-head\"><u>Topic</u></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 1</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, <br />We First</td>\r\n    <td><strong>Communication to Community</strong>: How to architect<br /> a self-sustaining community that builds your business.</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>To be announced shortly.</td>\r\n    <td><strong>Social Storytelling</strong> that protects and promotes<br /> your brand in today\'s consumer activist marketplace.</td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 2</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, <br />We First</td>\r\n    <td><strong>Measurement to Management</strong>: Measuring and managing<br /> the bottom line benefits of mission-based marketing. </td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Lunch and Networking Break</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>To be announced shortly</td>\r\n    <td>&nbsp;</td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 3</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer,<br />We First</td>\r\n    <td><strong>Innovation to Leadership</strong>: Leading the market, <br />competitors and conversation through innovation. </td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Panel</strong></td>\r\n    <td>&quot;-Aaron Sherinian, VP of Communications &amp; Public Relations, United Nations Foundation<br /><br /> -Paull Young, Director of Digital at charity: water&quot;</td>\r\n    <td>How to use digital, social, and mobile technologies to architect a <strong>sustainable customer community</strong>.</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Closing Remarks</strong></td>\r\n  </tr>\r\n</table>\r\n			</div>\r\n		</div>\r\n	</div>','Program','','inherit','open','open','','2-revision-17','','','2013-06-21 00:28:08','2013-06-21 00:28:08','',2,'http://www.wefirstbranding.com/seminar/2-revision-17/',0,'revision','',0),(157,2,'2013-06-21 00:28:19','2013-06-21 00:28:19','<article>\r\n              <h2>\r\n                Hands-on education from top marketers and business leaders\r\n              </h2>\r\n<p>\r\nWe First is deeply committed to ensuring you get real value for your business from our event. With this in mind, our interactive two day program is structured around two tracks.</p>\r\n              <p>\r\n                <strong>2013 Social Branding Blueprint</strong>: Over the course of the Seminar, Simon Mainwaring will lead attendees through six Modules of the new 2013 We First Social Branding Blueprint. Each session is an active work session during which attendees answer questions specific to their brand challenges, to ensure they leave the seminar with tangible value and action steps. Each Module session includes instruction, a Q&A, and a break-out session with peers.\r\n              </p>\r\n              <p>\r\n                <strong>Guest speakers</strong>: The Modules are broken up by a second track comprised of world-class business leaders who will share their strategic insights and learnings from many of the world’s most effective social impact campaigns. These presentations will take the form of keynotes or fireside chats with a Q&A session for attendees. \r\n              </p>\r\n              <p>\r\n                Check back often as we’ll continue to add more details and opportunities in the coming weeks.\r\n              </p>\r\n            </article>\r\n            <article class=\"discussion-topics\">\r\n              <h2>\r\n                2013 Seminar Discussion Topics\r\n              </h2>\r\n              <ul class=\"list-items\">\r\n                <li>\r\n                  Business as a force for social change\r\n                </li>\r\n                <li>\r\n                  The Millennial mindset and its impact                                      \r\n                </li>\r\n                <li>\r\n                  Consumer behavioral and purchasing trends \r\n                </li>\r\n                <li>\r\n                  Disruptive social & mobile marketing technologies \r\n                </li>\r\n                <li>\r\n                  Purposeful leadership and its benefits\r\n                </li>\r\n                <li>\r\n                  Employee and internal stakeholder engagement                                      \r\n                </li>\r\n                <li>\r\n                  Customer community architecture and maintenance\r\n                </li>\r\n              </ul>\r\n            </article>\r\n<div id=\"program-schedule\">\r\n		<div class=\"container\">\r\n			<div class=\"row\">\r\n                <table>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"intro\">Monday, Sept 24</td>\r\n    </tr>\r\n  <tr>\r\n    <td>&nbsp;</td>\r\n    <td class=\"row-head\"><u>Presenter</u></td>\r\n    <td class=\"row-head\"><u>Topic</u></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 1</strong></td>\r\n    <td>Simon Mainwaring, CEO & Chief Creative Officer, <br />We First</td>\r\n    <td><strong>Profit to Purpose</strong>: The need for new corporate <br />leadership and how it builds your business.</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>&nbsp;</td>\r\n    <td><strong>Global insights</strong> into new customer trends, <br />technologies, and expectations.</td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 2</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, <br />We First</td>\r\n    <td><strong>Integration to Impact</strong>: Purposeful leadership, <br />employee and stakeholder engagement. </td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Lunch and Networking Break</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>To be announced shortly</td>\r\n    <td>&nbsp;</td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 3</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer,<br />We First</td>\r\n    <td><strong>Strategy to Story</strong>: Defining and framing brand stories that <br />customers want to share.</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Panel</strong></td>\r\n    <td>To be announced shortly.</td>\r\n    <td>Conscious leadership, employee productivity and <br />mission-based marketing</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>VIP Cocktail Reception and Dinner<br />Special guest to be announced shortly</strong></td>\r\n  </tr>\r\n</table>\r\n<br />\r\n<table>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"intro\">Tuesday, Sept 25</td>\r\n    </tr>\r\n  <tr>\r\n    <td>&nbsp;</td>\r\n    <td class=\"row-head\"><u>Presenter</u></td>\r\n    <td class=\"row-head\"><u>Topic</u></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 1</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, <br />We First</td>\r\n    <td><strong>Communication to Community</strong>: How to architect<br /> a self-sustaining community that builds your business.</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>To be announced shortly.</td>\r\n    <td><strong>Social Storytelling</strong> that protects and promotes<br /> your brand in today\'s consumer activist marketplace.</td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 2</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, <br />We First</td>\r\n    <td><strong>Measurement to Management</strong>: Measuring and managing<br /> the bottom line benefits of mission-based marketing. </td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Lunch and Networking Break</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>To be announced shortly</td>\r\n    <td>&nbsp;</td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 3</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer,<br />We First</td>\r\n    <td><strong>Innovation to Leadership</strong>: Leading the market, <br />competitors and conversation through innovation. </td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Panel</strong></td>\r\n    <td>&quot;-Aaron Sherinian, VP of Communications &amp; Public Relations, United Nations Foundation<br /> -Paull Young, Director of Digital at charity: water&quot;</td>\r\n    <td>How to use digital, social, and mobile technologies to architect a <strong>sustainable customer community</strong>.</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Closing Remarks</strong></td>\r\n  </tr>\r\n</table>\r\n			</div>\r\n		</div>\r\n	</div>','Program','','inherit','open','open','','2-revision-18','','','2013-06-21 00:28:19','2013-06-21 00:28:19','',2,'http://www.wefirstbranding.com/seminar/2-revision-18/',0,'revision','',0),(158,2,'2013-06-21 00:29:09','2013-06-21 00:29:09','<article>\r\n              <h2>\r\n                Hands-on education from top marketers and business leaders\r\n              </h2>\r\n<p>\r\nWe First is deeply committed to ensuring you get real value for your business from our event. With this in mind, our interactive two day program is structured around two tracks.</p>\r\n              <p>\r\n                <strong>2013 Social Branding Blueprint</strong>: Over the course of the Seminar, Simon Mainwaring will lead attendees through six Modules of the new 2013 We First Social Branding Blueprint. Each session is an active work session during which attendees answer questions specific to their brand challenges, to ensure they leave the seminar with tangible value and action steps. Each Module session includes instruction, a Q&A, and a break-out session with peers.\r\n              </p>\r\n              <p>\r\n                <strong>Guest speakers</strong>: The Modules are broken up by a second track comprised of world-class business leaders who will share their strategic insights and learnings from many of the world’s most effective social impact campaigns. These presentations will take the form of keynotes or fireside chats with a Q&A session for attendees. \r\n              </p>\r\n              <p>\r\n                Check back often as we’ll continue to add more details and opportunities in the coming weeks.\r\n              </p>\r\n            </article>\r\n            <article class=\"discussion-topics\">\r\n              <h2>\r\n                2013 Seminar Discussion Topics\r\n              </h2>\r\n              <ul class=\"list-items\">\r\n                <li>\r\n                  Business as a force for social change\r\n                </li>\r\n                <li>\r\n                  The Millennial mindset and its impact                                      \r\n                </li>\r\n                <li>\r\n                  Consumer behavioral and purchasing trends \r\n                </li>\r\n                <li>\r\n                  Disruptive social & mobile marketing technologies \r\n                </li>\r\n                <li>\r\n                  Purposeful leadership and its benefits\r\n                </li>\r\n                <li>\r\n                  Employee and internal stakeholder engagement                                      \r\n                </li>\r\n                <li>\r\n                  Customer community architecture and maintenance\r\n                </li>\r\n              </ul>\r\n            </article>\r\n<div id=\"program-schedule\">\r\n		<div class=\"container\">\r\n			<div class=\"row\">\r\n                <table>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"intro\">Monday, Sept 24</td>\r\n    </tr>\r\n  <tr>\r\n    <td>&nbsp;</td>\r\n    <td class=\"row-head\"><u>Presenter</u></td>\r\n    <td class=\"row-head\"><u>Topic</u></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 1</strong></td>\r\n    <td>Simon Mainwaring, CEO & Chief Creative Officer, <br />We First</td>\r\n    <td><strong>Profit to Purpose</strong>: The need for new corporate <br />leadership and how it builds your business.</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>&nbsp;</td>\r\n    <td><strong>Global insights</strong> into new customer trends, <br />technologies, and expectations.</td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 2</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, <br />We First</td>\r\n    <td><strong>Integration to Impact</strong>: Purposeful leadership, <br />employee and stakeholder engagement. </td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Lunch and Networking Break</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>To be announced shortly</td>\r\n    <td>&nbsp;</td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 3</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer,<br />We First</td>\r\n    <td><strong>Strategy to Story</strong>: Defining and framing brand stories that <br />customers want to share.</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Panel</strong></td>\r\n    <td>To be announced shortly.</td>\r\n    <td>Conscious leadership, employee productivity and <br />mission-based marketing</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>VIP Cocktail Reception and Dinner<br />Special guest to be announced shortly</strong></td>\r\n  </tr>\r\n</table>\r\n<br />\r\n<table>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"intro\">Tuesday, Sept 25</td>\r\n    </tr>\r\n  <tr>\r\n    <td>&nbsp;</td>\r\n    <td class=\"row-head\"><u>Presenter</u></td>\r\n    <td class=\"row-head\"><u>Topic</u></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 1</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, <br />We First</td>\r\n    <td><strong>Communication to Community</strong>: How to architect<br /> a self-sustaining community that builds your business.</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>To be announced shortly.</td>\r\n    <td><strong>Social Storytelling</strong> that protects and promotes<br /> your brand in today\'s consumer activist marketplace.</td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 2</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, <br />We First</td>\r\n    <td><strong>Measurement to Management</strong>: Measuring and managing<br /> the bottom line benefits of mission-based marketing. </td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Lunch and Networking Break</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>To be announced shortly</td>\r\n    <td>&nbsp;</td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 3</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer,<br />We First</td>\r\n    <td><strong>Innovation to Leadership</strong>: Leading the market, <br />competitors and conversation through innovation. </td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Panel</strong></td>\r\n    <td>&quot;-Aaron Sherinian, VP of Communications &amp; Public <br /> Relations, United Nations Foundation<br /> -Paull Young, Director of Digital at charity: water&quot;</td>\r\n    <td>How to use digital, social, and mobile technologies to architect a <strong>sustainable customer community</strong>.</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Closing Remarks</strong></td>\r\n  </tr>\r\n</table>\r\n			</div>\r\n		</div>\r\n	</div>','Program','','inherit','open','open','','2-revision-19','','','2013-06-21 00:29:09','2013-06-21 00:29:09','',2,'http://www.wefirstbranding.com/seminar/2-revision-19/',0,'revision','',0),(160,2,'2013-06-21 00:31:42','2013-06-21 00:31:42','<article>\r\n              <h2>\r\n                Hands-on education from top marketers and business leaders\r\n              </h2>\r\n<p>\r\nWe First is deeply committed to ensuring you get real value for your business from our event. With this in mind, our interactive two day program is structured around two tracks.</p>\r\n              <p>\r\n                <strong>2013 Social Branding Blueprint</strong>: Over the course of the Seminar, Simon Mainwaring will lead attendees through six Modules of the new 2013 We First Social Branding Blueprint. Each session is an active work session during which attendees answer questions specific to their brand challenges, to ensure they leave the seminar with tangible value and action steps. Each Module session includes instruction, a Q&A, and a break-out session with peers.\r\n              </p>\r\n              <p>\r\n                <strong>Guest speakers</strong>: The Modules are broken up by a second track comprised of world-class business leaders who will share their strategic insights and learnings from many of the world’s most effective social impact campaigns. These presentations will take the form of keynotes or fireside chats with a Q&A session for attendees. \r\n              </p>\r\n              <p>\r\n                Check back often as we’ll continue to add more details and opportunities in the coming weeks.\r\n              </p>\r\n            </article>\r\n            <article class=\"discussion-topics\">\r\n              <h2>\r\n                2013 Seminar Discussion Topics\r\n              </h2>\r\n              <ul class=\"list-items\">\r\n                <li>\r\n                  Business as a force for social change\r\n                </li>\r\n                <li>\r\n                  The Millennial mindset and its impact                                      \r\n                </li>\r\n                <li>\r\n                  Consumer behavioral and purchasing trends \r\n                </li>\r\n                <li>\r\n                  Disruptive social & mobile marketing technologies \r\n                </li>\r\n                <li>\r\n                  Purposeful leadership and its benefits\r\n                </li>\r\n                <li>\r\n                  Employee and internal stakeholder engagement                                      \r\n                </li>\r\n                <li>\r\n                  Customer community architecture and maintenance\r\n                </li>\r\n              </ul>\r\n            </article>\r\n<div id=\"program-schedule\">\r\n		<div class=\"container\">\r\n			<div class=\"row\">\r\n                <table>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"intro\">Monday, Sept 24</td>\r\n    </tr>\r\n  <tr>\r\n    <td width=\"81\">&nbsp;</td>\r\n    <td width=\"296\" class=\"row-head\"><u>Presenter</u></td>\r\n    <td width=\"356\" class=\"row-head\"><u>Topic</u></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 1</strong></td>\r\n    <td>Simon Mainwaring, CEO & Chief Creative Officer, We First</td>\r\n    <td><strong>Profit to Purpose</strong>: The need for new corporate leadership and how it builds your business.</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>&nbsp;</td>\r\n    <td><strong>Global insights</strong> into new customer trends, technologies, and expectations.</td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 2</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, We First</td>\r\n    <td><strong>Integration to Impact</strong>: Purposeful leadership, employee and stakeholder engagement. </td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Lunch and Networking Break</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>To be announced shortly</td>\r\n    <td>&nbsp;</td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 3</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, We First</td>\r\n    <td><strong>Strategy to Story</strong>: Defining and framing brand stories that customers want to share.</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Panel</strong></td>\r\n    <td>To be announced shortly.</td>\r\n    <td>Conscious leadership, employee productivity and mission-based marketing</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>VIP Cocktail Reception and Dinner<br />Special guest to be announced shortly</strong></td>\r\n  </tr>\r\n</table>\r\n<br />\r\n<table>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"intro\">Tuesday, Sept 25</td>\r\n    </tr>\r\n  <tr>\r\n    <td width=\"81\">&nbsp;</td>\r\n    <td width=\"859\" class=\"row-head\"><u>Presenter</u></td>\r\n    <td width=\"680\" class=\"row-head\"><u>Topic</u></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 1</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, We First</td>\r\n    <td><strong>Communication to Community</strong>: How to architect a self-sustaining community that builds your business.</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>To be announced shortly.</td>\r\n    <td><strong>Social Storytelling</strong> that protects and promotes your brand in today\'s consumer activist marketplace.</td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 2</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, We First</td>\r\n    <td><strong>Measurement to Management</strong>: Measuring and managing the bottom line benefits of mission-based marketing. </td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Lunch and Networking Break</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>To be announced shortly</td>\r\n    <td>&nbsp;</td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 3</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer,We First</td>\r\n    <td><strong>Innovation to Leadership</strong>: Leading the market, competitors and conversation through innovation. </td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Panel</strong></td>\r\n    <td>&quot;-Aaron Sherinian, VP of Communications &amp; Public Relations, United Nations Foundation\r\n      -Paull Young, Director of Digital at charity: water&quot;</td>\r\n    <td>How to use digital, social, and mobile technologies to architect a <strong>sustainable customer community</strong>.</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Closing Remarks</strong></td>\r\n  </tr>\r\n</table>\r\n			</div>\r\n		</div>\r\n	</div>','Program','','inherit','open','open','','2-revision-21','','','2013-06-21 00:31:42','2013-06-21 00:31:42','',2,'http://www.wefirstbranding.com/seminar/2-revision-21/',0,'revision','',0),(161,2,'2013-06-21 00:32:53','2013-06-21 00:32:53','<article>\r\n              <h2>\r\n                Hands-on education from top marketers and business leaders\r\n              </h2>\r\n<p>\r\nWe First is deeply committed to ensuring you get real value for your business from our event. With this in mind, our interactive two day program is structured around two tracks.</p>\r\n              <p>\r\n                <strong>2013 Social Branding Blueprint</strong>: Over the course of the Seminar, Simon Mainwaring will lead attendees through six Modules of the new 2013 We First Social Branding Blueprint. Each session is an active work session during which attendees answer questions specific to their brand challenges, to ensure they leave the seminar with tangible value and action steps. Each Module session includes instruction, a Q&A, and a break-out session with peers.\r\n              </p>\r\n              <p>\r\n                <strong>Guest speakers</strong>: The Modules are broken up by a second track comprised of world-class business leaders who will share their strategic insights and learnings from many of the world’s most effective social impact campaigns. These presentations will take the form of keynotes or fireside chats with a Q&A session for attendees. \r\n              </p>\r\n              <p>\r\n                Check back often as we’ll continue to add more details and opportunities in the coming weeks.\r\n              </p>\r\n            </article>\r\n            <article class=\"discussion-topics\">\r\n              <h2>\r\n                2013 Seminar Discussion Topics\r\n              </h2>\r\n              <ul class=\"list-items\">\r\n                <li>\r\n                  Business as a force for social change\r\n                </li>\r\n                <li>\r\n                  The Millennial mindset and its impact                                      \r\n                </li>\r\n                <li>\r\n                  Consumer behavioral and purchasing trends \r\n                </li>\r\n                <li>\r\n                  Disruptive social & mobile marketing technologies \r\n                </li>\r\n                <li>\r\n                  Purposeful leadership and its benefits\r\n                </li>\r\n                <li>\r\n                  Employee and internal stakeholder engagement                                      \r\n                </li>\r\n                <li>\r\n                  Customer community architecture and maintenance\r\n                </li>\r\n              </ul>\r\n            </article>\r\n<div id=\"program-schedule\">\r\n		<div class=\"container\">\r\n			<div class=\"row\">\r\n                <table>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"intro\">Monday, Sept 24</td>\r\n    </tr>\r\n  <tr>\r\n    <td width=\"81\">&nbsp;</td>\r\n    <td width=\"401\" class=\"row-head\"><u>Presenter</u></td>\r\n    <td width=\"513\" class=\"row-head\"><u>Topic</u></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 1</strong></td>\r\n    <td>Simon Mainwaring, CEO & Chief Creative Officer, We First</td>\r\n    <td><strong>Profit to Purpose</strong>: The need for new corporate leadership and how it builds your business.</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>&nbsp;</td>\r\n    <td><strong>Global insights</strong> into new customer trends, technologies, and expectations.</td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 2</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, We First</td>\r\n    <td><strong>Integration to Impact</strong>: Purposeful leadership, employee and stakeholder engagement. </td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Lunch and Networking Break</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>To be announced shortly</td>\r\n    <td>&nbsp;</td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 3</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, We First</td>\r\n    <td><strong>Strategy to Story</strong>: Defining and framing brand stories that customers want to share.</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Panel</strong></td>\r\n    <td>To be announced shortly.</td>\r\n    <td>Conscious leadership, employee productivity and mission-based marketing</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>VIP Cocktail Reception and Dinner<br />Special guest to be announced shortly</strong></td>\r\n  </tr>\r\n</table>\r\n<br />\r\n<table>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"intro\">Tuesday, Sept 25</td>\r\n    </tr>\r\n  <tr>\r\n    <td width=\"75\">&nbsp;</td>\r\n    <td width=\"401\" class=\"row-head\"><u>Presenter</u></td>\r\n    <td width=\"1187\" class=\"row-head\"><u>Topic</u></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 1</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, We First</td>\r\n    <td><strong>Communication to Community</strong>: How to architect a self-sustaining community that builds your business.</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>To be announced shortly.</td>\r\n    <td><strong>Social Storytelling</strong> that protects and promotes your brand in today\'s consumer activist marketplace.</td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 2</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, We First</td>\r\n    <td><strong>Measurement to Management</strong>: Measuring and managing the bottom line benefits of mission-based marketing. </td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Lunch and Networking Break</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>To be announced shortly</td>\r\n    <td>&nbsp;</td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 3</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer,We First</td>\r\n    <td><strong>Innovation to Leadership</strong>: Leading the market, competitors and conversation through innovation. </td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Panel</strong></td>\r\n    <td>&quot;-Aaron Sherinian, VP of Communications &amp; Public Relations, United Nations Foundation\r\n      -Paull Young, Director of Digital at charity: water&quot;</td>\r\n    <td>How to use digital, social, and mobile technologies to architect a <strong>sustainable customer community</strong>.</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Closing Remarks</strong></td>\r\n  </tr>\r\n</table>\r\n			</div>\r\n		</div>\r\n	</div>','Program','','inherit','open','open','','2-revision-22','','','2013-06-21 00:32:53','2013-06-21 00:32:53','',2,'http://www.wefirstbranding.com/seminar/2-revision-22/',0,'revision','',0),(166,2,'2013-06-21 15:50:01','2013-06-21 15:50:01','<article>\r\n              <h2>\r\n                Hands-on education from top marketers and business leaders\r\n              </h2>\r\n<p>\r\nWe First is deeply committed to ensuring you get real value for your business from our event. With this in mind, our interactive two day program is structured around two tracks.</p>\r\n              <p>\r\n                <strong>2013 Social Branding Blueprint</strong>: Over the course of the Seminar, Simon Mainwaring will lead attendees through six Modules of the new 2013 We First Social Branding Blueprint. Each session is an active work session during which attendees answer questions specific to their brand challenges, to ensure they leave the seminar with tangible value and action steps. Each Module session includes instruction, a Q&A, and a break-out session with peers.\r\n              </p>\r\n              <p>\r\n                <strong>Guest speakers</strong>: The Modules are broken up by a second track comprised of world-class business leaders who will share their strategic insights and learnings from many of the world’s most effective social impact campaigns. These presentations will take the form of keynotes or fireside chats with a Q&A session for attendees. \r\n              </p>\r\n              <p>\r\n                Check back often as we’ll continue to add more details and opportunities in the coming weeks.\r\n              </p>\r\n            </article>\r\n<div id=\"program-schedule\">\r\n		<div class=\"container\">\r\n			<div class=\"row\">\r\n                <table width=\"922\">\r\n  <tr>\r\n    <td colspan=\"3\" class=\"intro\">Monday, Sept 24</td>\r\n    </tr>\r\n  <tr>\r\n    <td width=\"80\">&nbsp;</td>\r\n    <td width=\"359\" class=\"row-head\"><u>Presenter</u></td>\r\n    <td width=\"467\" class=\"row-head\"><u>Topic</u></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 1</strong></td>\r\n    <td>Simon Mainwaring, CEO & Chief Creative Officer, We First</td>\r\n    <td><strong>Profit to Purpose</strong>: The need for new corporate leadership and how it builds your business.</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>&nbsp;</td>\r\n    <td><strong>Global insights</strong> into new customer trends, technologies, and expectations.</td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 2</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, We First</td>\r\n    <td><strong>Integration to Impact</strong>: Purposeful leadership, employee and stakeholder engagement. </td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Lunch and Networking Break</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>To be announced shortly</td>\r\n    <td>&nbsp;</td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 3</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, We First</td>\r\n    <td><strong>Strategy to Story</strong>: Defining and framing brand stories that customers want to share.</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Panel</strong></td>\r\n    <td>To be announced shortly.</td>\r\n    <td>Conscious leadership, employee productivity and mission-based marketing</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>VIP Cocktail Reception and Dinner<br />Special guest to be announced shortly</strong></td>\r\n  </tr>\r\n</table>\r\n<br />\r\n<table width=\"922\">\r\n  <tr>\r\n    <td colspan=\"3\" class=\"intro\">Tuesday, Sept 25</td>\r\n    </tr>\r\n  <tr>\r\n    <td width=\"81\">&nbsp;</td>\r\n    <td width=\"355\" class=\"row-head\"><u>Presenter</u></td>\r\n    <td width=\"470\" class=\"row-head\"><u>Topic</u></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 1</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, We First</td>\r\n    <td><strong>Communication to Community</strong>: How to architect a self-sustaining community that builds your business.</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>To be announced shortly.</td>\r\n    <td><strong>Social Storytelling</strong> that protects and promotes your brand in today\'s consumer activist marketplace.</td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 2</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, We First</td>\r\n    <td><strong>Measurement to Management</strong>: Measuring and managing the bottom line benefits of mission-based marketing. </td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Lunch and Networking Break</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>To be announced shortly</td>\r\n    <td>&nbsp;</td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 3</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer,We First</td>\r\n    <td><strong>Innovation to Leadership</strong>: Leading the market, competitors and conversation through innovation. </td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Panel</strong></td>\r\n    <td>&quot;-Aaron Sherinian, VP of Communications &amp; Public Relations, United Nations Foundation\r\n      -Paull Young, Director of Digital at charity: water&quot;</td>\r\n    <td>How to use digital, social, and mobile technologies to architect a <strong>sustainable customer community</strong>.</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Closing Remarks</strong></td>\r\n  </tr>\r\n</table>\r\n			</div>\r\n		</div>\r\n	</div>','Program','','inherit','open','open','','2-revision-27','','','2013-06-21 15:50:01','2013-06-21 15:50:01','',2,'http://www.wefirstbranding.com/seminar/2-revision-27/',0,'revision','',0),(162,2,'2013-06-21 00:34:04','2013-06-21 00:34:04','<article>\r\n              <h2>\r\n                Hands-on education from top marketers and business leaders\r\n              </h2>\r\n<p>\r\nWe First is deeply committed to ensuring you get real value for your business from our event. With this in mind, our interactive two day program is structured around two tracks.</p>\r\n              <p>\r\n                <strong>2013 Social Branding Blueprint</strong>: Over the course of the Seminar, Simon Mainwaring will lead attendees through six Modules of the new 2013 We First Social Branding Blueprint. Each session is an active work session during which attendees answer questions specific to their brand challenges, to ensure they leave the seminar with tangible value and action steps. Each Module session includes instruction, a Q&A, and a break-out session with peers.\r\n              </p>\r\n              <p>\r\n                <strong>Guest speakers</strong>: The Modules are broken up by a second track comprised of world-class business leaders who will share their strategic insights and learnings from many of the world’s most effective social impact campaigns. These presentations will take the form of keynotes or fireside chats with a Q&A session for attendees. \r\n              </p>\r\n              <p>\r\n                Check back often as we’ll continue to add more details and opportunities in the coming weeks.\r\n              </p>\r\n            </article>\r\n            <article class=\"discussion-topics\">\r\n              <h2>\r\n                2013 Seminar Discussion Topics\r\n              </h2>\r\n              <ul class=\"list-items\">\r\n                <li>\r\n                  Business as a force for social change\r\n                </li>\r\n                <li>\r\n                  The Millennial mindset and its impact                                      \r\n                </li>\r\n                <li>\r\n                  Consumer behavioral and purchasing trends \r\n                </li>\r\n                <li>\r\n                  Disruptive social & mobile marketing technologies \r\n                </li>\r\n                <li>\r\n                  Purposeful leadership and its benefits\r\n                </li>\r\n                <li>\r\n                  Employee and internal stakeholder engagement                                      \r\n                </li>\r\n                <li>\r\n                  Customer community architecture and maintenance\r\n                </li>\r\n              </ul>\r\n            </article>\r\n<div id=\"program-schedule\">\r\n		<div class=\"container\">\r\n			<div class=\"row\">\r\n                <table width=\"922\">\r\n  <tr>\r\n    <td colspan=\"3\" class=\"intro\">Monday, Sept 24</td>\r\n    </tr>\r\n  <tr>\r\n    <td width=\"81\">&nbsp;</td>\r\n    <td width=\"401\" class=\"row-head\"><u>Presenter</u></td>\r\n    <td width=\"513\" class=\"row-head\"><u>Topic</u></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 1</strong></td>\r\n    <td>Simon Mainwaring, CEO & Chief Creative Officer, We First</td>\r\n    <td><strong>Profit to Purpose</strong>: The need for new corporate leadership and how it builds your business.</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>&nbsp;</td>\r\n    <td><strong>Global insights</strong> into new customer trends, technologies, and expectations.</td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 2</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, We First</td>\r\n    <td><strong>Integration to Impact</strong>: Purposeful leadership, employee and stakeholder engagement. </td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Lunch and Networking Break</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>To be announced shortly</td>\r\n    <td>&nbsp;</td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 3</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, We First</td>\r\n    <td><strong>Strategy to Story</strong>: Defining and framing brand stories that customers want to share.</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Panel</strong></td>\r\n    <td>To be announced shortly.</td>\r\n    <td>Conscious leadership, employee productivity and mission-based marketing</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>VIP Cocktail Reception and Dinner<br />Special guest to be announced shortly</strong></td>\r\n  </tr>\r\n</table>\r\n<br />\r\n<table width=\"922\">\r\n  <tr>\r\n    <td colspan=\"3\" class=\"intro\">Tuesday, Sept 25</td>\r\n    </tr>\r\n  <tr>\r\n    <td width=\"75\">&nbsp;</td>\r\n    <td width=\"401\" class=\"row-head\"><u>Presenter</u></td>\r\n    <td width=\"1187\" class=\"row-head\"><u>Topic</u></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 1</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, We First</td>\r\n    <td><strong>Communication to Community</strong>: How to architect a self-sustaining community that builds your business.</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>To be announced shortly.</td>\r\n    <td><strong>Social Storytelling</strong> that protects and promotes your brand in today\'s consumer activist marketplace.</td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 2</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, We First</td>\r\n    <td><strong>Measurement to Management</strong>: Measuring and managing the bottom line benefits of mission-based marketing. </td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Lunch and Networking Break</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>To be announced shortly</td>\r\n    <td>&nbsp;</td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 3</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer,We First</td>\r\n    <td><strong>Innovation to Leadership</strong>: Leading the market, competitors and conversation through innovation. </td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Panel</strong></td>\r\n    <td>&quot;-Aaron Sherinian, VP of Communications &amp; Public Relations, United Nations Foundation\r\n      -Paull Young, Director of Digital at charity: water&quot;</td>\r\n    <td>How to use digital, social, and mobile technologies to architect a <strong>sustainable customer community</strong>.</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Closing Remarks</strong></td>\r\n  </tr>\r\n</table>\r\n			</div>\r\n		</div>\r\n	</div>','Program','','inherit','open','open','','2-revision-23','','','2013-06-21 00:34:04','2013-06-21 00:34:04','',2,'http://www.wefirstbranding.com/seminar/2-revision-23/',0,'revision','',0),(163,2,'2013-06-21 00:34:42','2013-06-21 00:34:42','<article>\r\n              <h2>\r\n                Hands-on education from top marketers and business leaders\r\n              </h2>\r\n<p>\r\nWe First is deeply committed to ensuring you get real value for your business from our event. With this in mind, our interactive two day program is structured around two tracks.</p>\r\n              <p>\r\n                <strong>2013 Social Branding Blueprint</strong>: Over the course of the Seminar, Simon Mainwaring will lead attendees through six Modules of the new 2013 We First Social Branding Blueprint. Each session is an active work session during which attendees answer questions specific to their brand challenges, to ensure they leave the seminar with tangible value and action steps. Each Module session includes instruction, a Q&A, and a break-out session with peers.\r\n              </p>\r\n              <p>\r\n                <strong>Guest speakers</strong>: The Modules are broken up by a second track comprised of world-class business leaders who will share their strategic insights and learnings from many of the world’s most effective social impact campaigns. These presentations will take the form of keynotes or fireside chats with a Q&A session for attendees. \r\n              </p>\r\n              <p>\r\n                Check back often as we’ll continue to add more details and opportunities in the coming weeks.\r\n              </p>\r\n            </article>\r\n            <article class=\"discussion-topics\">\r\n              <h2>\r\n                2013 Seminar Discussion Topics\r\n              </h2>\r\n              <ul class=\"list-items\">\r\n                <li>\r\n                  Business as a force for social change\r\n                </li>\r\n                <li>\r\n                  The Millennial mindset and its impact                                      \r\n                </li>\r\n                <li>\r\n                  Consumer behavioral and purchasing trends \r\n                </li>\r\n                <li>\r\n                  Disruptive social & mobile marketing technologies \r\n                </li>\r\n                <li>\r\n                  Purposeful leadership and its benefits\r\n                </li>\r\n                <li>\r\n                  Employee and internal stakeholder engagement                                      \r\n                </li>\r\n                <li>\r\n                  Customer community architecture and maintenance\r\n                </li>\r\n              </ul>\r\n            </article>\r\n<div id=\"program-schedule\">\r\n		<div class=\"container\">\r\n			<div class=\"row\">\r\n                <table width=\"922\">\r\n  <tr>\r\n    <td colspan=\"3\" class=\"intro\">Monday, Sept 24</td>\r\n    </tr>\r\n  <tr>\r\n    <td width=\"77\">&nbsp;</td>\r\n    <td width=\"362\" class=\"row-head\"><u>Presenter</u></td>\r\n    <td width=\"467\" class=\"row-head\"><u>Topic</u></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 1</strong></td>\r\n    <td>Simon Mainwaring, CEO & Chief Creative Officer, We First</td>\r\n    <td><strong>Profit to Purpose</strong>: The need for new corporate leadership and how it builds your business.</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>&nbsp;</td>\r\n    <td><strong>Global insights</strong> into new customer trends, technologies, and expectations.</td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 2</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, We First</td>\r\n    <td><strong>Integration to Impact</strong>: Purposeful leadership, employee and stakeholder engagement. </td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Lunch and Networking Break</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>To be announced shortly</td>\r\n    <td>&nbsp;</td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 3</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, We First</td>\r\n    <td><strong>Strategy to Story</strong>: Defining and framing brand stories that customers want to share.</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Panel</strong></td>\r\n    <td>To be announced shortly.</td>\r\n    <td>Conscious leadership, employee productivity and mission-based marketing</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>VIP Cocktail Reception and Dinner<br />Special guest to be announced shortly</strong></td>\r\n  </tr>\r\n</table>\r\n<br />\r\n<table width=\"922\">\r\n  <tr>\r\n    <td colspan=\"3\" class=\"intro\">Tuesday, Sept 25</td>\r\n    </tr>\r\n  <tr>\r\n    <td width=\"62\">&nbsp;</td>\r\n    <td width=\"370\" class=\"row-head\"><u>Presenter</u></td>\r\n    <td width=\"474\" class=\"row-head\"><u>Topic</u></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 1</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, We First</td>\r\n    <td><strong>Communication to Community</strong>: How to architect a self-sustaining community that builds your business.</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>To be announced shortly.</td>\r\n    <td><strong>Social Storytelling</strong> that protects and promotes your brand in today\'s consumer activist marketplace.</td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 2</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, We First</td>\r\n    <td><strong>Measurement to Management</strong>: Measuring and managing the bottom line benefits of mission-based marketing. </td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Lunch and Networking Break</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>To be announced shortly</td>\r\n    <td>&nbsp;</td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 3</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer,We First</td>\r\n    <td><strong>Innovation to Leadership</strong>: Leading the market, competitors and conversation through innovation. </td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Panel</strong></td>\r\n    <td>&quot;-Aaron Sherinian, VP of Communications &amp; Public Relations, United Nations Foundation\r\n      -Paull Young, Director of Digital at charity: water&quot;</td>\r\n    <td>How to use digital, social, and mobile technologies to architect a <strong>sustainable customer community</strong>.</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Closing Remarks</strong></td>\r\n  </tr>\r\n</table>\r\n			</div>\r\n		</div>\r\n	</div>','Program','','inherit','open','open','','2-revision-24','','','2013-06-21 00:34:42','2013-06-21 00:34:42','',2,'http://www.wefirstbranding.com/seminar/2-revision-24/',0,'revision','',0),(164,2,'2013-06-21 00:35:07','2013-06-21 00:35:07','<article>\r\n              <h2>\r\n                Hands-on education from top marketers and business leaders\r\n              </h2>\r\n<p>\r\nWe First is deeply committed to ensuring you get real value for your business from our event. With this in mind, our interactive two day program is structured around two tracks.</p>\r\n              <p>\r\n                <strong>2013 Social Branding Blueprint</strong>: Over the course of the Seminar, Simon Mainwaring will lead attendees through six Modules of the new 2013 We First Social Branding Blueprint. Each session is an active work session during which attendees answer questions specific to their brand challenges, to ensure they leave the seminar with tangible value and action steps. Each Module session includes instruction, a Q&A, and a break-out session with peers.\r\n              </p>\r\n              <p>\r\n                <strong>Guest speakers</strong>: The Modules are broken up by a second track comprised of world-class business leaders who will share their strategic insights and learnings from many of the world’s most effective social impact campaigns. These presentations will take the form of keynotes or fireside chats with a Q&A session for attendees. \r\n              </p>\r\n              <p>\r\n                Check back often as we’ll continue to add more details and opportunities in the coming weeks.\r\n              </p>\r\n            </article>\r\n            <article class=\"discussion-topics\">\r\n              <h2>\r\n                2013 Seminar Discussion Topics\r\n              </h2>\r\n              <ul class=\"list-items\">\r\n                <li>\r\n                  Business as a force for social change\r\n                </li>\r\n                <li>\r\n                  The Millennial mindset and its impact                                      \r\n                </li>\r\n                <li>\r\n                  Consumer behavioral and purchasing trends \r\n                </li>\r\n                <li>\r\n                  Disruptive social & mobile marketing technologies \r\n                </li>\r\n                <li>\r\n                  Purposeful leadership and its benefits\r\n                </li>\r\n                <li>\r\n                  Employee and internal stakeholder engagement                                      \r\n                </li>\r\n                <li>\r\n                  Customer community architecture and maintenance\r\n                </li>\r\n              </ul>\r\n            </article>\r\n<div id=\"program-schedule\">\r\n		<div class=\"container\">\r\n			<div class=\"row\">\r\n                <table width=\"922\">\r\n  <tr>\r\n    <td colspan=\"3\" class=\"intro\">Monday, Sept 24</td>\r\n    </tr>\r\n  <tr>\r\n    <td width=\"77\">&nbsp;</td>\r\n    <td width=\"362\" class=\"row-head\"><u>Presenter</u></td>\r\n    <td width=\"467\" class=\"row-head\"><u>Topic</u></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 1</strong></td>\r\n    <td>Simon Mainwaring, CEO & Chief Creative Officer, We First</td>\r\n    <td><strong>Profit to Purpose</strong>: The need for new corporate leadership and how it builds your business.</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>&nbsp;</td>\r\n    <td><strong>Global insights</strong> into new customer trends, technologies, and expectations.</td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 2</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, We First</td>\r\n    <td><strong>Integration to Impact</strong>: Purposeful leadership, employee and stakeholder engagement. </td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Lunch and Networking Break</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>To be announced shortly</td>\r\n    <td>&nbsp;</td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 3</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, We First</td>\r\n    <td><strong>Strategy to Story</strong>: Defining and framing brand stories that customers want to share.</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Panel</strong></td>\r\n    <td>To be announced shortly.</td>\r\n    <td>Conscious leadership, employee productivity and mission-based marketing</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>VIP Cocktail Reception and Dinner<br />Special guest to be announced shortly</strong></td>\r\n  </tr>\r\n</table>\r\n<br />\r\n<table width=\"922\">\r\n  <tr>\r\n    <td colspan=\"3\" class=\"intro\">Tuesday, Sept 25</td>\r\n    </tr>\r\n  <tr>\r\n    <td width=\"62\">&nbsp;</td>\r\n    <td width=\"374\" class=\"row-head\"><u>Presenter</u></td>\r\n    <td width=\"470\" class=\"row-head\"><u>Topic</u></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 1</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, We First</td>\r\n    <td><strong>Communication to Community</strong>: How to architect a self-sustaining community that builds your business.</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>To be announced shortly.</td>\r\n    <td><strong>Social Storytelling</strong> that protects and promotes your brand in today\'s consumer activist marketplace.</td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 2</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, We First</td>\r\n    <td><strong>Measurement to Management</strong>: Measuring and managing the bottom line benefits of mission-based marketing. </td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Lunch and Networking Break</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>To be announced shortly</td>\r\n    <td>&nbsp;</td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 3</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer,We First</td>\r\n    <td><strong>Innovation to Leadership</strong>: Leading the market, competitors and conversation through innovation. </td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Panel</strong></td>\r\n    <td>&quot;-Aaron Sherinian, VP of Communications &amp; Public Relations, United Nations Foundation\r\n      -Paull Young, Director of Digital at charity: water&quot;</td>\r\n    <td>How to use digital, social, and mobile technologies to architect a <strong>sustainable customer community</strong>.</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Closing Remarks</strong></td>\r\n  </tr>\r\n</table>\r\n			</div>\r\n		</div>\r\n	</div>','Program','','inherit','open','open','','2-revision-25','','','2013-06-21 00:35:07','2013-06-21 00:35:07','',2,'http://www.wefirstbranding.com/seminar/2-revision-25/',0,'revision','',0),(165,2,'2013-06-21 00:35:55','2013-06-21 00:35:55','<article>\r\n              <h2>\r\n                Hands-on education from top marketers and business leaders\r\n              </h2>\r\n<p>\r\nWe First is deeply committed to ensuring you get real value for your business from our event. With this in mind, our interactive two day program is structured around two tracks.</p>\r\n              <p>\r\n                <strong>2013 Social Branding Blueprint</strong>: Over the course of the Seminar, Simon Mainwaring will lead attendees through six Modules of the new 2013 We First Social Branding Blueprint. Each session is an active work session during which attendees answer questions specific to their brand challenges, to ensure they leave the seminar with tangible value and action steps. Each Module session includes instruction, a Q&A, and a break-out session with peers.\r\n              </p>\r\n              <p>\r\n                <strong>Guest speakers</strong>: The Modules are broken up by a second track comprised of world-class business leaders who will share their strategic insights and learnings from many of the world’s most effective social impact campaigns. These presentations will take the form of keynotes or fireside chats with a Q&A session for attendees. \r\n              </p>\r\n              <p>\r\n                Check back often as we’ll continue to add more details and opportunities in the coming weeks.\r\n              </p>\r\n            </article>\r\n            <article class=\"discussion-topics\">\r\n              <h2>\r\n                2013 Seminar Discussion Topics\r\n              </h2>\r\n              <ul class=\"list-items\">\r\n                <li>\r\n                  Business as a force for social change\r\n                </li>\r\n                <li>\r\n                  The Millennial mindset and its impact                                      \r\n                </li>\r\n                <li>\r\n                  Consumer behavioral and purchasing trends \r\n                </li>\r\n                <li>\r\n                  Disruptive social & mobile marketing technologies \r\n                </li>\r\n                <li>\r\n                  Purposeful leadership and its benefits\r\n                </li>\r\n                <li>\r\n                  Employee and internal stakeholder engagement                                      \r\n                </li>\r\n                <li>\r\n                  Customer community architecture and maintenance\r\n                </li>\r\n              </ul>\r\n            </article>\r\n<div id=\"program-schedule\">\r\n		<div class=\"container\">\r\n			<div class=\"row\">\r\n                <table width=\"922\">\r\n  <tr>\r\n    <td colspan=\"3\" class=\"intro\">Monday, Sept 24</td>\r\n    </tr>\r\n  <tr>\r\n    <td width=\"80\">&nbsp;</td>\r\n    <td width=\"359\" class=\"row-head\"><u>Presenter</u></td>\r\n    <td width=\"467\" class=\"row-head\"><u>Topic</u></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 1</strong></td>\r\n    <td>Simon Mainwaring, CEO & Chief Creative Officer, We First</td>\r\n    <td><strong>Profit to Purpose</strong>: The need for new corporate leadership and how it builds your business.</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>&nbsp;</td>\r\n    <td><strong>Global insights</strong> into new customer trends, technologies, and expectations.</td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 2</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, We First</td>\r\n    <td><strong>Integration to Impact</strong>: Purposeful leadership, employee and stakeholder engagement. </td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Lunch and Networking Break</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>To be announced shortly</td>\r\n    <td>&nbsp;</td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 3</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, We First</td>\r\n    <td><strong>Strategy to Story</strong>: Defining and framing brand stories that customers want to share.</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Panel</strong></td>\r\n    <td>To be announced shortly.</td>\r\n    <td>Conscious leadership, employee productivity and mission-based marketing</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>VIP Cocktail Reception and Dinner<br />Special guest to be announced shortly</strong></td>\r\n  </tr>\r\n</table>\r\n<br />\r\n<table width=\"922\">\r\n  <tr>\r\n    <td colspan=\"3\" class=\"intro\">Tuesday, Sept 25</td>\r\n    </tr>\r\n  <tr>\r\n    <td width=\"81\">&nbsp;</td>\r\n    <td width=\"355\" class=\"row-head\"><u>Presenter</u></td>\r\n    <td width=\"470\" class=\"row-head\"><u>Topic</u></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 1</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, We First</td>\r\n    <td><strong>Communication to Community</strong>: How to architect a self-sustaining community that builds your business.</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>To be announced shortly.</td>\r\n    <td><strong>Social Storytelling</strong> that protects and promotes your brand in today\'s consumer activist marketplace.</td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 2</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, We First</td>\r\n    <td><strong>Measurement to Management</strong>: Measuring and managing the bottom line benefits of mission-based marketing. </td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Lunch and Networking Break</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>To be announced shortly</td>\r\n    <td>&nbsp;</td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 3</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer,We First</td>\r\n    <td><strong>Innovation to Leadership</strong>: Leading the market, competitors and conversation through innovation. </td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Panel</strong></td>\r\n    <td>&quot;-Aaron Sherinian, VP of Communications &amp; Public Relations, United Nations Foundation\r\n      -Paull Young, Director of Digital at charity: water&quot;</td>\r\n    <td>How to use digital, social, and mobile technologies to architect a <strong>sustainable customer community</strong>.</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Closing Remarks</strong></td>\r\n  </tr>\r\n</table>\r\n			</div>\r\n		</div>\r\n	</div>','Program','','inherit','open','open','','2-revision-26','','','2013-06-21 00:35:55','2013-06-21 00:35:55','',2,'http://www.wefirstbranding.com/seminar/2-revision-26/',0,'revision','',0),(167,2,'2013-06-21 15:50:48','2013-06-21 15:50:48','<article>\r\n              <h2>\r\n                Hands-on education from top marketers and business leaders\r\n              </h2>\r\n<p>\r\nWe First is deeply committed to ensuring you get real value for your business from our event. With this in mind, our interactive two day program is structured around two tracks.</p>\r\n              <p>\r\n                <strong>2013 Social Branding Blueprint</strong>: Over the course of the Seminar, Simon Mainwaring will lead attendees through six Modules of the new 2013 We First Social Branding Blueprint. Each session is an active work session during which attendees answer questions specific to their brand challenges, to ensure they leave the seminar with tangible value and action steps. Each Module session includes instruction, a Q&A, and a break-out session with peers.\r\n              </p>\r\n              <p>\r\n                <strong>Guest speakers</strong>: The Modules are broken up by a second track comprised of world-class business leaders who will share their strategic insights and learnings from many of the world’s most effective social impact campaigns. These presentations will take the form of keynotes or fireside chats with a Q&A session for attendees. \r\n              </p>\r\n              <p>\r\n                Check back often as we’ll continue to add more details and opportunities in the coming weeks.\r\n              </p>\r\n            </article>\r\n<br /><br />\r\n<div id=\"program-schedule\">\r\n		<div class=\"container\">\r\n			<div class=\"row\">\r\n                <table width=\"922\">\r\n  <tr>\r\n    <td colspan=\"3\" class=\"intro\">Monday, Sept 24</td>\r\n    </tr>\r\n  <tr>\r\n    <td width=\"80\">&nbsp;</td>\r\n    <td width=\"359\" class=\"row-head\"><u>Presenter</u></td>\r\n    <td width=\"467\" class=\"row-head\"><u>Topic</u></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 1</strong></td>\r\n    <td>Simon Mainwaring, CEO & Chief Creative Officer, We First</td>\r\n    <td><strong>Profit to Purpose</strong>: The need for new corporate leadership and how it builds your business.</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>&nbsp;</td>\r\n    <td><strong>Global insights</strong> into new customer trends, technologies, and expectations.</td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 2</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, We First</td>\r\n    <td><strong>Integration to Impact</strong>: Purposeful leadership, employee and stakeholder engagement. </td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Lunch and Networking Break</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>To be announced shortly</td>\r\n    <td>&nbsp;</td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 3</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, We First</td>\r\n    <td><strong>Strategy to Story</strong>: Defining and framing brand stories that customers want to share.</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Panel</strong></td>\r\n    <td>To be announced shortly.</td>\r\n    <td>Conscious leadership, employee productivity and mission-based marketing</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>VIP Cocktail Reception and Dinner<br />Special guest to be announced shortly</strong></td>\r\n  </tr>\r\n</table>\r\n<br />\r\n<table width=\"922\">\r\n  <tr>\r\n    <td colspan=\"3\" class=\"intro\">Tuesday, Sept 25</td>\r\n    </tr>\r\n  <tr>\r\n    <td width=\"81\">&nbsp;</td>\r\n    <td width=\"355\" class=\"row-head\"><u>Presenter</u></td>\r\n    <td width=\"470\" class=\"row-head\"><u>Topic</u></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 1</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, We First</td>\r\n    <td><strong>Communication to Community</strong>: How to architect a self-sustaining community that builds your business.</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>To be announced shortly.</td>\r\n    <td><strong>Social Storytelling</strong> that protects and promotes your brand in today\'s consumer activist marketplace.</td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 2</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, We First</td>\r\n    <td><strong>Measurement to Management</strong>: Measuring and managing the bottom line benefits of mission-based marketing. </td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Lunch and Networking Break</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>To be announced shortly</td>\r\n    <td>&nbsp;</td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 3</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer,We First</td>\r\n    <td><strong>Innovation to Leadership</strong>: Leading the market, competitors and conversation through innovation. </td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Panel</strong></td>\r\n    <td>&quot;-Aaron Sherinian, VP of Communications &amp; Public Relations, United Nations Foundation\r\n      -Paull Young, Director of Digital at charity: water&quot;</td>\r\n    <td>How to use digital, social, and mobile technologies to architect a <strong>sustainable customer community</strong>.</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Closing Remarks</strong></td>\r\n  </tr>\r\n</table>\r\n			</div>\r\n		</div>\r\n	</div>','Program','','inherit','open','open','','2-revision-28','','','2013-06-21 15:50:48','2013-06-21 15:50:48','',2,'http://www.wefirstbranding.com/seminar/2-revision-28/',0,'revision','',0),(168,2,'2013-06-21 15:51:06','2013-06-21 15:51:06','<article>\r\n              <h2>\r\n                Hands-on education from top marketers and business leaders\r\n              </h2>\r\n<p>\r\nWe First is deeply committed to ensuring you get real value for your business from our event. With this in mind, our interactive two day program is structured around two tracks.</p>\r\n              <p>\r\n                <strong>2013 Social Branding Blueprint</strong>: Over the course of the Seminar, Simon Mainwaring will lead attendees through six Modules of the new 2013 We First Social Branding Blueprint. Each session is an active work session during which attendees answer questions specific to their brand challenges, to ensure they leave the seminar with tangible value and action steps. Each Module session includes instruction, a Q&A, and a break-out session with peers.\r\n              </p>\r\n              <p>\r\n                <strong>Guest speakers</strong>: The Modules are broken up by a second track comprised of world-class business leaders who will share their strategic insights and learnings from many of the world’s most effective social impact campaigns. These presentations will take the form of keynotes or fireside chats with a Q&A session for attendees. \r\n              </p>\r\n              <p>\r\n                Check back often as we’ll continue to add more details and opportunities in the coming weeks.\r\n              </p>\r\n            </article>\r\n<div id=\"program-schedule\" style=\"margin-top:20px;\">\r\n		<div class=\"container\">\r\n			<div class=\"row\">\r\n                <table width=\"922\">\r\n  <tr>\r\n    <td colspan=\"3\" class=\"intro\">Monday, Sept 24</td>\r\n    </tr>\r\n  <tr>\r\n    <td width=\"80\">&nbsp;</td>\r\n    <td width=\"359\" class=\"row-head\"><u>Presenter</u></td>\r\n    <td width=\"467\" class=\"row-head\"><u>Topic</u></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 1</strong></td>\r\n    <td>Simon Mainwaring, CEO & Chief Creative Officer, We First</td>\r\n    <td><strong>Profit to Purpose</strong>: The need for new corporate leadership and how it builds your business.</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>&nbsp;</td>\r\n    <td><strong>Global insights</strong> into new customer trends, technologies, and expectations.</td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 2</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, We First</td>\r\n    <td><strong>Integration to Impact</strong>: Purposeful leadership, employee and stakeholder engagement. </td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Lunch and Networking Break</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>To be announced shortly</td>\r\n    <td>&nbsp;</td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 3</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, We First</td>\r\n    <td><strong>Strategy to Story</strong>: Defining and framing brand stories that customers want to share.</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Panel</strong></td>\r\n    <td>To be announced shortly.</td>\r\n    <td>Conscious leadership, employee productivity and mission-based marketing</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>VIP Cocktail Reception and Dinner<br />Special guest to be announced shortly</strong></td>\r\n  </tr>\r\n</table>\r\n<br />\r\n<table width=\"922\">\r\n  <tr>\r\n    <td colspan=\"3\" class=\"intro\">Tuesday, Sept 25</td>\r\n    </tr>\r\n  <tr>\r\n    <td width=\"81\">&nbsp;</td>\r\n    <td width=\"355\" class=\"row-head\"><u>Presenter</u></td>\r\n    <td width=\"470\" class=\"row-head\"><u>Topic</u></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 1</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, We First</td>\r\n    <td><strong>Communication to Community</strong>: How to architect a self-sustaining community that builds your business.</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>To be announced shortly.</td>\r\n    <td><strong>Social Storytelling</strong> that protects and promotes your brand in today\'s consumer activist marketplace.</td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 2</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, We First</td>\r\n    <td><strong>Measurement to Management</strong>: Measuring and managing the bottom line benefits of mission-based marketing. </td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Lunch and Networking Break</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>To be announced shortly</td>\r\n    <td>&nbsp;</td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 3</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer,We First</td>\r\n    <td><strong>Innovation to Leadership</strong>: Leading the market, competitors and conversation through innovation. </td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Panel</strong></td>\r\n    <td>&quot;-Aaron Sherinian, VP of Communications &amp; Public Relations, United Nations Foundation\r\n      -Paull Young, Director of Digital at charity: water&quot;</td>\r\n    <td>How to use digital, social, and mobile technologies to architect a <strong>sustainable customer community</strong>.</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Closing Remarks</strong></td>\r\n  </tr>\r\n</table>\r\n			</div>\r\n		</div>\r\n	</div>','Program','','inherit','open','open','','2-revision-29','','','2013-06-21 15:51:06','2013-06-21 15:51:06','',2,'http://www.wefirstbranding.com/seminar/2-revision-29/',0,'revision','',0),(169,2,'2013-06-21 15:51:29','2013-06-21 15:51:29','<article>\r\n              <h2>\r\n                Hands-on education from top marketers and business leaders\r\n              </h2>\r\n<p>\r\nWe First is deeply committed to ensuring you get real value for your business from our event. With this in mind, our interactive two day program is structured around two tracks.</p>\r\n              <p>\r\n                <strong>2013 Social Branding Blueprint</strong>: Over the course of the Seminar, Simon Mainwaring will lead attendees through six Modules of the new 2013 We First Social Branding Blueprint. Each session is an active work session during which attendees answer questions specific to their brand challenges, to ensure they leave the seminar with tangible value and action steps. Each Module session includes instruction, a Q&A, and a break-out session with peers.\r\n              </p>\r\n              <p>\r\n                <strong>Guest speakers</strong>: The Modules are broken up by a second track comprised of world-class business leaders who will share their strategic insights and learnings from many of the world’s most effective social impact campaigns. These presentations will take the form of keynotes or fireside chats with a Q&A session for attendees. \r\n              </p>\r\n              <p>\r\n                Check back often as we’ll continue to add more details and opportunities in the coming weeks.\r\n              </p>\r\n            </article>\r\n<div id=\"program-schedule\" style=\"padding-top:20px;\">\r\n		<div class=\"container\">\r\n			<div class=\"row\">\r\n                <table width=\"922\">\r\n  <tr>\r\n    <td colspan=\"3\" class=\"intro\">Monday, Sept 24</td>\r\n    </tr>\r\n  <tr>\r\n    <td width=\"80\">&nbsp;</td>\r\n    <td width=\"359\" class=\"row-head\"><u>Presenter</u></td>\r\n    <td width=\"467\" class=\"row-head\"><u>Topic</u></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 1</strong></td>\r\n    <td>Simon Mainwaring, CEO & Chief Creative Officer, We First</td>\r\n    <td><strong>Profit to Purpose</strong>: The need for new corporate leadership and how it builds your business.</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>&nbsp;</td>\r\n    <td><strong>Global insights</strong> into new customer trends, technologies, and expectations.</td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 2</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, We First</td>\r\n    <td><strong>Integration to Impact</strong>: Purposeful leadership, employee and stakeholder engagement. </td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Lunch and Networking Break</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>To be announced shortly</td>\r\n    <td>&nbsp;</td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 3</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, We First</td>\r\n    <td><strong>Strategy to Story</strong>: Defining and framing brand stories that customers want to share.</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Panel</strong></td>\r\n    <td>To be announced shortly.</td>\r\n    <td>Conscious leadership, employee productivity and mission-based marketing</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>VIP Cocktail Reception and Dinner<br />Special guest to be announced shortly</strong></td>\r\n  </tr>\r\n</table>\r\n<br />\r\n<table width=\"922\">\r\n  <tr>\r\n    <td colspan=\"3\" class=\"intro\">Tuesday, Sept 25</td>\r\n    </tr>\r\n  <tr>\r\n    <td width=\"81\">&nbsp;</td>\r\n    <td width=\"355\" class=\"row-head\"><u>Presenter</u></td>\r\n    <td width=\"470\" class=\"row-head\"><u>Topic</u></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 1</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, We First</td>\r\n    <td><strong>Communication to Community</strong>: How to architect a self-sustaining community that builds your business.</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>To be announced shortly.</td>\r\n    <td><strong>Social Storytelling</strong> that protects and promotes your brand in today\'s consumer activist marketplace.</td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 2</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, We First</td>\r\n    <td><strong>Measurement to Management</strong>: Measuring and managing the bottom line benefits of mission-based marketing. </td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Lunch and Networking Break</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>To be announced shortly</td>\r\n    <td>&nbsp;</td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 3</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer,We First</td>\r\n    <td><strong>Innovation to Leadership</strong>: Leading the market, competitors and conversation through innovation. </td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Panel</strong></td>\r\n    <td>&quot;-Aaron Sherinian, VP of Communications &amp; Public Relations, United Nations Foundation\r\n      -Paull Young, Director of Digital at charity: water&quot;</td>\r\n    <td>How to use digital, social, and mobile technologies to architect a <strong>sustainable customer community</strong>.</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Closing Remarks</strong></td>\r\n  </tr>\r\n</table>\r\n			</div>\r\n		</div>\r\n	</div>','Program','','inherit','open','open','','2-revision-30','','','2013-06-21 15:51:29','2013-06-21 15:51:29','',2,'http://www.wefirstbranding.com/seminar/2-revision-30/',0,'revision','',0),(170,2,'2013-06-21 15:51:38','2013-06-21 15:51:38','<article>\r\n              <h2>\r\n                Hands-on education from top marketers and business leaders\r\n              </h2>\r\n<p>\r\nWe First is deeply committed to ensuring you get real value for your business from our event. With this in mind, our interactive two day program is structured around two tracks.</p>\r\n              <p>\r\n                <strong>2013 Social Branding Blueprint</strong>: Over the course of the Seminar, Simon Mainwaring will lead attendees through six Modules of the new 2013 We First Social Branding Blueprint. Each session is an active work session during which attendees answer questions specific to their brand challenges, to ensure they leave the seminar with tangible value and action steps. Each Module session includes instruction, a Q&A, and a break-out session with peers.\r\n              </p>\r\n              <p>\r\n                <strong>Guest speakers</strong>: The Modules are broken up by a second track comprised of world-class business leaders who will share their strategic insights and learnings from many of the world’s most effective social impact campaigns. These presentations will take the form of keynotes or fireside chats with a Q&A session for attendees. \r\n              </p>\r\n              <p>\r\n                Check back often as we’ll continue to add more details and opportunities in the coming weeks.\r\n              </p>\r\n            </article>\r\n<div id=\"program-schedule\" style=\"padding-top:30px;\">\r\n		<div class=\"container\">\r\n			<div class=\"row\">\r\n                <table width=\"922\">\r\n  <tr>\r\n    <td colspan=\"3\" class=\"intro\">Monday, Sept 24</td>\r\n    </tr>\r\n  <tr>\r\n    <td width=\"80\">&nbsp;</td>\r\n    <td width=\"359\" class=\"row-head\"><u>Presenter</u></td>\r\n    <td width=\"467\" class=\"row-head\"><u>Topic</u></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 1</strong></td>\r\n    <td>Simon Mainwaring, CEO & Chief Creative Officer, We First</td>\r\n    <td><strong>Profit to Purpose</strong>: The need for new corporate leadership and how it builds your business.</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>&nbsp;</td>\r\n    <td><strong>Global insights</strong> into new customer trends, technologies, and expectations.</td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 2</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, We First</td>\r\n    <td><strong>Integration to Impact</strong>: Purposeful leadership, employee and stakeholder engagement. </td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Lunch and Networking Break</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>To be announced shortly</td>\r\n    <td>&nbsp;</td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 3</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, We First</td>\r\n    <td><strong>Strategy to Story</strong>: Defining and framing brand stories that customers want to share.</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Panel</strong></td>\r\n    <td>To be announced shortly.</td>\r\n    <td>Conscious leadership, employee productivity and mission-based marketing</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>VIP Cocktail Reception and Dinner<br />Special guest to be announced shortly</strong></td>\r\n  </tr>\r\n</table>\r\n<br />\r\n<table width=\"922\">\r\n  <tr>\r\n    <td colspan=\"3\" class=\"intro\">Tuesday, Sept 25</td>\r\n    </tr>\r\n  <tr>\r\n    <td width=\"81\">&nbsp;</td>\r\n    <td width=\"355\" class=\"row-head\"><u>Presenter</u></td>\r\n    <td width=\"470\" class=\"row-head\"><u>Topic</u></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 1</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, We First</td>\r\n    <td><strong>Communication to Community</strong>: How to architect a self-sustaining community that builds your business.</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>To be announced shortly.</td>\r\n    <td><strong>Social Storytelling</strong> that protects and promotes your brand in today\'s consumer activist marketplace.</td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 2</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, We First</td>\r\n    <td><strong>Measurement to Management</strong>: Measuring and managing the bottom line benefits of mission-based marketing. </td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Lunch and Networking Break</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>To be announced shortly</td>\r\n    <td>&nbsp;</td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 3</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer,We First</td>\r\n    <td><strong>Innovation to Leadership</strong>: Leading the market, competitors and conversation through innovation. </td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Panel</strong></td>\r\n    <td>&quot;-Aaron Sherinian, VP of Communications &amp; Public Relations, United Nations Foundation\r\n      -Paull Young, Director of Digital at charity: water&quot;</td>\r\n    <td>How to use digital, social, and mobile technologies to architect a <strong>sustainable customer community</strong>.</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Closing Remarks</strong></td>\r\n  </tr>\r\n</table>\r\n			</div>\r\n		</div>\r\n	</div>','Program','','inherit','open','open','','2-revision-31','','','2013-06-21 15:51:38','2013-06-21 15:51:38','',2,'http://www.wefirstbranding.com/seminar/2-revision-31/',0,'revision','',0),(171,2,'2013-06-21 15:51:47','2013-06-21 15:51:47','<article>\r\n              <h2>\r\n                Hands-on education from top marketers and business leaders\r\n              </h2>\r\n<p>\r\nWe First is deeply committed to ensuring you get real value for your business from our event. With this in mind, our interactive two day program is structured around two tracks.</p>\r\n              <p>\r\n                <strong>2013 Social Branding Blueprint</strong>: Over the course of the Seminar, Simon Mainwaring will lead attendees through six Modules of the new 2013 We First Social Branding Blueprint. Each session is an active work session during which attendees answer questions specific to their brand challenges, to ensure they leave the seminar with tangible value and action steps. Each Module session includes instruction, a Q&A, and a break-out session with peers.\r\n              </p>\r\n              <p>\r\n                <strong>Guest speakers</strong>: The Modules are broken up by a second track comprised of world-class business leaders who will share their strategic insights and learnings from many of the world’s most effective social impact campaigns. These presentations will take the form of keynotes or fireside chats with a Q&A session for attendees. \r\n              </p>\r\n              <p>\r\n                Check back often as we’ll continue to add more details and opportunities in the coming weeks.\r\n              </p>\r\n            </article>\r\n<div id=\"program-schedule\" style=\"padding-top:40px;\">\r\n		<div class=\"container\">\r\n			<div class=\"row\">\r\n                <table width=\"922\">\r\n  <tr>\r\n    <td colspan=\"3\" class=\"intro\">Monday, Sept 24</td>\r\n    </tr>\r\n  <tr>\r\n    <td width=\"80\">&nbsp;</td>\r\n    <td width=\"359\" class=\"row-head\"><u>Presenter</u></td>\r\n    <td width=\"467\" class=\"row-head\"><u>Topic</u></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 1</strong></td>\r\n    <td>Simon Mainwaring, CEO & Chief Creative Officer, We First</td>\r\n    <td><strong>Profit to Purpose</strong>: The need for new corporate leadership and how it builds your business.</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>&nbsp;</td>\r\n    <td><strong>Global insights</strong> into new customer trends, technologies, and expectations.</td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 2</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, We First</td>\r\n    <td><strong>Integration to Impact</strong>: Purposeful leadership, employee and stakeholder engagement. </td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Lunch and Networking Break</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>To be announced shortly</td>\r\n    <td>&nbsp;</td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 3</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, We First</td>\r\n    <td><strong>Strategy to Story</strong>: Defining and framing brand stories that customers want to share.</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Panel</strong></td>\r\n    <td>To be announced shortly.</td>\r\n    <td>Conscious leadership, employee productivity and mission-based marketing</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>VIP Cocktail Reception and Dinner<br />Special guest to be announced shortly</strong></td>\r\n  </tr>\r\n</table>\r\n<br />\r\n<table width=\"922\">\r\n  <tr>\r\n    <td colspan=\"3\" class=\"intro\">Tuesday, Sept 25</td>\r\n    </tr>\r\n  <tr>\r\n    <td width=\"81\">&nbsp;</td>\r\n    <td width=\"355\" class=\"row-head\"><u>Presenter</u></td>\r\n    <td width=\"470\" class=\"row-head\"><u>Topic</u></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 1</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, We First</td>\r\n    <td><strong>Communication to Community</strong>: How to architect a self-sustaining community that builds your business.</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>To be announced shortly.</td>\r\n    <td><strong>Social Storytelling</strong> that protects and promotes your brand in today\'s consumer activist marketplace.</td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 2</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, We First</td>\r\n    <td><strong>Measurement to Management</strong>: Measuring and managing the bottom line benefits of mission-based marketing. </td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Lunch and Networking Break</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>To be announced shortly</td>\r\n    <td>&nbsp;</td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 3</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer,We First</td>\r\n    <td><strong>Innovation to Leadership</strong>: Leading the market, competitors and conversation through innovation. </td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Panel</strong></td>\r\n    <td>&quot;-Aaron Sherinian, VP of Communications &amp; Public Relations, United Nations Foundation\r\n      -Paull Young, Director of Digital at charity: water&quot;</td>\r\n    <td>How to use digital, social, and mobile technologies to architect a <strong>sustainable customer community</strong>.</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Closing Remarks</strong></td>\r\n  </tr>\r\n</table>\r\n			</div>\r\n		</div>\r\n	</div>','Program','','inherit','open','open','','2-revision-32','','','2013-06-21 15:51:47','2013-06-21 15:51:47','',2,'http://www.wefirstbranding.com/seminar/2-revision-32/',0,'revision','',0),(174,2,'2013-06-21 15:52:31','2013-06-21 15:52:31','<article>\r\n              <h2>\r\n                Hands-on education from top marketers and business leaders\r\n              </h2>\r\n<p>\r\nWe First is deeply committed to ensuring you get real value for your business from our event. With this in mind, our interactive two day program is structured around two tracks.</p>\r\n              <p>\r\n                <strong>2013 Social Branding Blueprint</strong>: Over the course of the Seminar, Simon Mainwaring will lead attendees through six Modules of the new 2013 We First Social Branding Blueprint. Each session is an active work session during which attendees answer questions specific to their brand challenges, to ensure they leave the seminar with tangible value and action steps. Each Module session includes instruction, a Q&A, and a break-out session with peers.\r\n              </p>\r\n              <p>\r\n                <strong>Guest speakers</strong>: The Modules are broken up by a second track comprised of world-class business leaders who will share their strategic insights and learnings from many of the world’s most effective social impact campaigns. These presentations will take the form of keynotes or fireside chats with a Q&A session for attendees. \r\n              </p>\r\n              <p>\r\n                Check back often as we’ll continue to add more details and opportunities in the coming weeks.\r\n              </p>\r\n            </article>\r\n<div id=\"program-schedule\" style=\"padding-top:50px;\">\r\n		<div class=\"container\">\r\n			<div class=\"row\">\r\n                <table width=\"922\">\r\n  <tr>\r\n    <td colspan=\"3\" class=\"intro\">Monday, Sept 24</td>\r\n    </tr>\r\n  <tr>\r\n    <td width=\"80\">&nbsp;</td>\r\n    <td width=\"359\" class=\"row-head\"><u>Presenter</u></td>\r\n    <td width=\"467\" class=\"row-head\"><u>Topic</u></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 1</strong></td>\r\n    <td>Simon Mainwaring, CEO & Chief Creative Officer, We First</td>\r\n    <td><strong>Profit to Purpose</strong>: The need for new corporate leadership and how it builds your business.</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>&nbsp;</td>\r\n    <td><strong>Global insights</strong> into new customer trends, technologies, and expectations.</td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 2</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, We First</td>\r\n    <td><strong>Integration to Impact</strong>: Purposeful leadership, employee and stakeholder engagement. </td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Lunch and Networking Break</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>To be announced shortly</td>\r\n    <td>&nbsp;</td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 3</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, We First</td>\r\n    <td><strong>Strategy to Story</strong>: Defining and framing brand stories that customers want to share.</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Panel</strong></td>\r\n    <td>To be announced shortly.</td>\r\n    <td>Conscious leadership, employee productivity and mission-based marketing</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>VIP Cocktail Reception and Dinner<br />Special guest to be announced shortly</strong></td>\r\n  </tr>\r\n</table>\r\n<br />\r\n<table width=\"922\">\r\n  <tr>\r\n    <td colspan=\"3\" class=\"intro\">Tuesday, Sept 25</td>\r\n    </tr>\r\n  <tr>\r\n    <td width=\"81\">&nbsp;</td>\r\n    <td width=\"355\" class=\"row-head\"><u>Presenter</u></td>\r\n    <td width=\"470\" class=\"row-head\"><u>Topic</u></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 1</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, We First</td>\r\n    <td><strong>Communication to Community</strong>: How to architect a self-sustaining community that builds your business.</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>To be announced shortly.</td>\r\n    <td><strong>Social Storytelling</strong> that protects and promotes your brand in today\'s consumer activist marketplace.</td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 2</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, We First</td>\r\n    <td><strong>Measurement to Management</strong>: Measuring and managing the bottom line benefits of mission-based marketing. </td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Lunch and Networking Break</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>To be announced shortly</td>\r\n    <td>&nbsp;</td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 3</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer,We First</td>\r\n    <td><strong>Innovation to Leadership</strong>: Leading the market, competitors and conversation through innovation. </td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Panel</strong></td>\r\n    <td>&quot;-Aaron Sherinian, VP of Communications &amp; Public Relations, United Nations Foundation\r\n      -Paull Young, Director of Digital at charity: water&quot;</td>\r\n    <td>How to use digital, social, and mobile technologies to architect a <strong>sustainable customer community</strong>.</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Closing Remarks</strong></td>\r\n  </tr>\r\n</table>\r\n			</div>\r\n		</div>\r\n	</div>','Program','','inherit','open','open','','2-revision-35','','','2013-06-21 15:52:31','2013-06-21 15:52:31','',2,'http://www.wefirstbranding.com/seminar/2-revision-35/',0,'revision','',0),(172,2,'2013-06-21 15:52:04','2013-06-21 15:52:04','<article>\r\n              <h2>\r\n                Hands-on education from top marketers and business leaders\r\n              </h2>\r\n<p>\r\nWe First is deeply committed to ensuring you get real value for your business from our event. With this in mind, our interactive two day program is structured around two tracks.</p>\r\n              <p>\r\n                <strong>2013 Social Branding Blueprint</strong>: Over the course of the Seminar, Simon Mainwaring will lead attendees through six Modules of the new 2013 We First Social Branding Blueprint. Each session is an active work session during which attendees answer questions specific to their brand challenges, to ensure they leave the seminar with tangible value and action steps. Each Module session includes instruction, a Q&A, and a break-out session with peers.\r\n              </p>\r\n              <p>\r\n                <strong>Guest speakers</strong>: The Modules are broken up by a second track comprised of world-class business leaders who will share their strategic insights and learnings from many of the world’s most effective social impact campaigns. These presentations will take the form of keynotes or fireside chats with a Q&A session for attendees. \r\n              </p>\r\n              <p>\r\n                Check back often as we’ll continue to add more details and opportunities in the coming weeks.\r\n              </p>\r\n            </article>\r\n<div id=\"program-schedule\" style=\"padding-top:50px; padding-right:50px;\">\r\n		<div class=\"container\">\r\n			<div class=\"row\">\r\n                <table width=\"922\">\r\n  <tr>\r\n    <td colspan=\"3\" class=\"intro\">Monday, Sept 24</td>\r\n    </tr>\r\n  <tr>\r\n    <td width=\"80\">&nbsp;</td>\r\n    <td width=\"359\" class=\"row-head\"><u>Presenter</u></td>\r\n    <td width=\"467\" class=\"row-head\"><u>Topic</u></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 1</strong></td>\r\n    <td>Simon Mainwaring, CEO & Chief Creative Officer, We First</td>\r\n    <td><strong>Profit to Purpose</strong>: The need for new corporate leadership and how it builds your business.</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>&nbsp;</td>\r\n    <td><strong>Global insights</strong> into new customer trends, technologies, and expectations.</td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 2</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, We First</td>\r\n    <td><strong>Integration to Impact</strong>: Purposeful leadership, employee and stakeholder engagement. </td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Lunch and Networking Break</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>To be announced shortly</td>\r\n    <td>&nbsp;</td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 3</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, We First</td>\r\n    <td><strong>Strategy to Story</strong>: Defining and framing brand stories that customers want to share.</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Panel</strong></td>\r\n    <td>To be announced shortly.</td>\r\n    <td>Conscious leadership, employee productivity and mission-based marketing</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>VIP Cocktail Reception and Dinner<br />Special guest to be announced shortly</strong></td>\r\n  </tr>\r\n</table>\r\n<br />\r\n<table width=\"922\">\r\n  <tr>\r\n    <td colspan=\"3\" class=\"intro\">Tuesday, Sept 25</td>\r\n    </tr>\r\n  <tr>\r\n    <td width=\"81\">&nbsp;</td>\r\n    <td width=\"355\" class=\"row-head\"><u>Presenter</u></td>\r\n    <td width=\"470\" class=\"row-head\"><u>Topic</u></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 1</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, We First</td>\r\n    <td><strong>Communication to Community</strong>: How to architect a self-sustaining community that builds your business.</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>To be announced shortly.</td>\r\n    <td><strong>Social Storytelling</strong> that protects and promotes your brand in today\'s consumer activist marketplace.</td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 2</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, We First</td>\r\n    <td><strong>Measurement to Management</strong>: Measuring and managing the bottom line benefits of mission-based marketing. </td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Lunch and Networking Break</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>To be announced shortly</td>\r\n    <td>&nbsp;</td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 3</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer,We First</td>\r\n    <td><strong>Innovation to Leadership</strong>: Leading the market, competitors and conversation through innovation. </td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Panel</strong></td>\r\n    <td>&quot;-Aaron Sherinian, VP of Communications &amp; Public Relations, United Nations Foundation\r\n      -Paull Young, Director of Digital at charity: water&quot;</td>\r\n    <td>How to use digital, social, and mobile technologies to architect a <strong>sustainable customer community</strong>.</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Closing Remarks</strong></td>\r\n  </tr>\r\n</table>\r\n			</div>\r\n		</div>\r\n	</div>','Program','','inherit','open','open','','2-revision-33','','','2013-06-21 15:52:04','2013-06-21 15:52:04','',2,'http://www.wefirstbranding.com/seminar/2-revision-33/',0,'revision','',0),(173,2,'2013-06-21 15:52:18','2013-06-21 15:52:18','<article>\r\n              <h2>\r\n                Hands-on education from top marketers and business leaders\r\n              </h2>\r\n<p>\r\nWe First is deeply committed to ensuring you get real value for your business from our event. With this in mind, our interactive two day program is structured around two tracks.</p>\r\n              <p>\r\n                <strong>2013 Social Branding Blueprint</strong>: Over the course of the Seminar, Simon Mainwaring will lead attendees through six Modules of the new 2013 We First Social Branding Blueprint. Each session is an active work session during which attendees answer questions specific to their brand challenges, to ensure they leave the seminar with tangible value and action steps. Each Module session includes instruction, a Q&A, and a break-out session with peers.\r\n              </p>\r\n              <p>\r\n                <strong>Guest speakers</strong>: The Modules are broken up by a second track comprised of world-class business leaders who will share their strategic insights and learnings from many of the world’s most effective social impact campaigns. These presentations will take the form of keynotes or fireside chats with a Q&A session for attendees. \r\n              </p>\r\n              <p>\r\n                Check back often as we’ll continue to add more details and opportunities in the coming weeks.\r\n              </p>\r\n            </article>\r\n<div id=\"program-schedule\" style=\"padding-top:50px; padding-right:150px;\">\r\n		<div class=\"container\">\r\n			<div class=\"row\">\r\n                <table width=\"922\">\r\n  <tr>\r\n    <td colspan=\"3\" class=\"intro\">Monday, Sept 24</td>\r\n    </tr>\r\n  <tr>\r\n    <td width=\"80\">&nbsp;</td>\r\n    <td width=\"359\" class=\"row-head\"><u>Presenter</u></td>\r\n    <td width=\"467\" class=\"row-head\"><u>Topic</u></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 1</strong></td>\r\n    <td>Simon Mainwaring, CEO & Chief Creative Officer, We First</td>\r\n    <td><strong>Profit to Purpose</strong>: The need for new corporate leadership and how it builds your business.</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>&nbsp;</td>\r\n    <td><strong>Global insights</strong> into new customer trends, technologies, and expectations.</td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 2</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, We First</td>\r\n    <td><strong>Integration to Impact</strong>: Purposeful leadership, employee and stakeholder engagement. </td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Lunch and Networking Break</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>To be announced shortly</td>\r\n    <td>&nbsp;</td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 3</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, We First</td>\r\n    <td><strong>Strategy to Story</strong>: Defining and framing brand stories that customers want to share.</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Panel</strong></td>\r\n    <td>To be announced shortly.</td>\r\n    <td>Conscious leadership, employee productivity and mission-based marketing</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>VIP Cocktail Reception and Dinner<br />Special guest to be announced shortly</strong></td>\r\n  </tr>\r\n</table>\r\n<br />\r\n<table width=\"922\">\r\n  <tr>\r\n    <td colspan=\"3\" class=\"intro\">Tuesday, Sept 25</td>\r\n    </tr>\r\n  <tr>\r\n    <td width=\"81\">&nbsp;</td>\r\n    <td width=\"355\" class=\"row-head\"><u>Presenter</u></td>\r\n    <td width=\"470\" class=\"row-head\"><u>Topic</u></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 1</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, We First</td>\r\n    <td><strong>Communication to Community</strong>: How to architect a self-sustaining community that builds your business.</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>To be announced shortly.</td>\r\n    <td><strong>Social Storytelling</strong> that protects and promotes your brand in today\'s consumer activist marketplace.</td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 2</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, We First</td>\r\n    <td><strong>Measurement to Management</strong>: Measuring and managing the bottom line benefits of mission-based marketing. </td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Lunch and Networking Break</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>To be announced shortly</td>\r\n    <td>&nbsp;</td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 3</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer,We First</td>\r\n    <td><strong>Innovation to Leadership</strong>: Leading the market, competitors and conversation through innovation. </td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Panel</strong></td>\r\n    <td>&quot;-Aaron Sherinian, VP of Communications &amp; Public Relations, United Nations Foundation\r\n      -Paull Young, Director of Digital at charity: water&quot;</td>\r\n    <td>How to use digital, social, and mobile technologies to architect a <strong>sustainable customer community</strong>.</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Closing Remarks</strong></td>\r\n  </tr>\r\n</table>\r\n			</div>\r\n		</div>\r\n	</div>','Program','','inherit','open','open','','2-revision-34','','','2013-06-21 15:52:18','2013-06-21 15:52:18','',2,'http://www.wefirstbranding.com/seminar/2-revision-34/',0,'revision','',0),(175,2,'2013-06-21 15:52:47','2013-06-21 15:52:47','<article>\r\n              <h2>\r\n                Hands-on education from top marketers and business leaders\r\n              </h2>\r\n<p>\r\nWe First is deeply committed to ensuring you get real value for your business from our event. With this in mind, our interactive two day program is structured around two tracks.</p>\r\n              <p>\r\n                <strong>2013 Social Branding Blueprint</strong>: Over the course of the Seminar, Simon Mainwaring will lead attendees through six Modules of the new 2013 We First Social Branding Blueprint. Each session is an active work session during which attendees answer questions specific to their brand challenges, to ensure they leave the seminar with tangible value and action steps. Each Module session includes instruction, a Q&A, and a break-out session with peers.\r\n              </p>\r\n              <p>\r\n                <strong>Guest speakers</strong>: The Modules are broken up by a second track comprised of world-class business leaders who will share their strategic insights and learnings from many of the world’s most effective social impact campaigns. These presentations will take the form of keynotes or fireside chats with a Q&A session for attendees. \r\n              </p>\r\n              <p>\r\n                Check back often as we’ll continue to add more details and opportunities in the coming weeks.\r\n              </p>\r\n            </article>\r\n<div id=\"program-schedule\" style=\"padding-top:50px; margin-left: -100px;\">\r\n		<div class=\"container\">\r\n			<div class=\"row\">\r\n                <table width=\"922\">\r\n  <tr>\r\n    <td colspan=\"3\" class=\"intro\">Monday, Sept 24</td>\r\n    </tr>\r\n  <tr>\r\n    <td width=\"80\">&nbsp;</td>\r\n    <td width=\"359\" class=\"row-head\"><u>Presenter</u></td>\r\n    <td width=\"467\" class=\"row-head\"><u>Topic</u></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 1</strong></td>\r\n    <td>Simon Mainwaring, CEO & Chief Creative Officer, We First</td>\r\n    <td><strong>Profit to Purpose</strong>: The need for new corporate leadership and how it builds your business.</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>&nbsp;</td>\r\n    <td><strong>Global insights</strong> into new customer trends, technologies, and expectations.</td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 2</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, We First</td>\r\n    <td><strong>Integration to Impact</strong>: Purposeful leadership, employee and stakeholder engagement. </td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Lunch and Networking Break</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>To be announced shortly</td>\r\n    <td>&nbsp;</td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 3</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, We First</td>\r\n    <td><strong>Strategy to Story</strong>: Defining and framing brand stories that customers want to share.</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Panel</strong></td>\r\n    <td>To be announced shortly.</td>\r\n    <td>Conscious leadership, employee productivity and mission-based marketing</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>VIP Cocktail Reception and Dinner<br />Special guest to be announced shortly</strong></td>\r\n  </tr>\r\n</table>\r\n<br />\r\n<table width=\"922\">\r\n  <tr>\r\n    <td colspan=\"3\" class=\"intro\">Tuesday, Sept 25</td>\r\n    </tr>\r\n  <tr>\r\n    <td width=\"81\">&nbsp;</td>\r\n    <td width=\"355\" class=\"row-head\"><u>Presenter</u></td>\r\n    <td width=\"470\" class=\"row-head\"><u>Topic</u></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 1</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, We First</td>\r\n    <td><strong>Communication to Community</strong>: How to architect a self-sustaining community that builds your business.</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>To be announced shortly.</td>\r\n    <td><strong>Social Storytelling</strong> that protects and promotes your brand in today\'s consumer activist marketplace.</td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 2</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, We First</td>\r\n    <td><strong>Measurement to Management</strong>: Measuring and managing the bottom line benefits of mission-based marketing. </td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Lunch and Networking Break</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>To be announced shortly</td>\r\n    <td>&nbsp;</td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 3</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer,We First</td>\r\n    <td><strong>Innovation to Leadership</strong>: Leading the market, competitors and conversation through innovation. </td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Panel</strong></td>\r\n    <td>&quot;-Aaron Sherinian, VP of Communications &amp; Public Relations, United Nations Foundation\r\n      -Paull Young, Director of Digital at charity: water&quot;</td>\r\n    <td>How to use digital, social, and mobile technologies to architect a <strong>sustainable customer community</strong>.</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Closing Remarks</strong></td>\r\n  </tr>\r\n</table>\r\n			</div>\r\n		</div>\r\n	</div>','Program','','inherit','open','open','','2-revision-36','','','2013-06-21 15:52:47','2013-06-21 15:52:47','',2,'http://www.wefirstbranding.com/seminar/2-revision-36/',0,'revision','',0),(176,3,'2013-12-24 04:27:54','2013-12-24 04:27:54','<strong>Thanks! You have purchased 3 Tickets for the 2014 We First Brand Leadership Summit.</strong>\n\nYou will receive a confirmation email shortly with further instructions about how to register the 2 other guests who will be attending the Summit with you. \n\nNext, book your room at the SLS Hotel today. We First guests enjoy a special room rate of <strong>$259/night</strong> with daily complimentary internet and bottled water service, but Please note, these spots are limited so reserve your room at the SLS today.\n\n\n','Corporate - Thankyou','','inherit','open','open','','80-autosave','','','2013-12-24 04:27:54','2013-12-24 04:27:54','',80,'http://www.wefirstbranding.com/seminar/80-autosave/',0,'revision','',0),(544,3,'2013-12-21 00:55:37','2013-12-21 00:55:37','<!--raw-->\r\n<h2>SLS Hotel Beverly Hills</h2>\r\n<img class=\"alignnone size-full wp-image-26\" alt=\"photo-venue-w-hotel\" src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/12/sls-hotel-beverly-hills-images.jpg\" width=\"545\" height=\"309\" /> \r\n</p>\r\nSituated in the heart of Los Angeles on Restaurant Row, <a href=\"http://slshotels.com/beverlyhills/\" target=\"_blank\">SLS Hotel Beverly Hill</a>s is perfectly poised to reveal the city’s trendiest restaurants and other nightlife hotspots.\r\n</p>\r\n<h3>Special room rate for We First guests</h3>\r\nWe First guests enjoy a special room rate of <strong>$259/night</strong> with daily complimentary internet and bottled water service. Please note, these spots are limited so <a href=\"http://slshotels.com/beverlyhills/\" target=\"_blank\">reserve your room at the SLS today.</a>\r\n</p>\r\n<strong>SLS Hotel at Beverly Hills is redefining the luxury travel experience:</strong>\r\n</p>\r\n<li><strong>The Bazaar by José Andrés:</strong> Named \"Outstanding Chef\" by the James Beard Foundation in 2011 and one of Time Magazine\'s 100 Most Influential People in 2012, culinary director, <a href=\"http://www.thebazaar.com/jose-andres\" target=\"_blank\">Chef José Andrés</a>, is recognized globally for his creative and unforgettable dining experiences.\r\n</p>\r\n<li><strong>Altitude pool:</strong> Surrounded by spectacular views spanning downtown Los Angeles, the ocean and the Hollywood sign, the rooftop, the jewel-like Altitude Pool deck offers an environment of glamour and comfort.\r\n</p>\r\n<li><strong>SLS app:</strong> Order room service, book a spa appointment, set a wake-up call or get reservations through the concierge from anywhere with the <a href=\"https://itunes.apple.com/us/app/sls/id429244485?mt=8\" target=\"_blank\">SLS app</a>.\r\n<!--/raw-->','Venue','','inherit','open','open','','25-revision-33','','','2013-12-21 00:55:37','2013-12-21 00:55:37','',25,'http://www.wefirstbranding.com/seminar/25-revision-33/',0,'revision','',0),(177,2,'2013-06-18 19:35:26','2013-06-18 19:35:26','<strong>Thanks! Your group is now registered for the 2013 We First Social Branding Seminar.</strong>\r\n\r\nYou will receive a confirmation email shortly.\r\n\r\nPlease enter the required information for the two guests who will be joining you at the We First Seminar: \r\n\r\n[FORM- All necessary attendee info  (Name, title, company, email, etc). No billing info.\r\nWould be good if this can be in 2 columns, so fields for guest 1 on left and guest 2 on right but whatever is time efficient for you.]\r\n\r\nMake sure to <a href=\"https://www.starwoodmeeting.com/StarGroupsWeb/booking/reservation?id=1306100787&key=7AE10\" title=\"Book your hotel now\" target=\"_blank\">book your hotel now</a>.  Our seminar venue, the W Hollywood Hotel, only has a limited number of rooms available at our special <a href=\"https://www.starwoodmeeting.com/StarGroupsWeb/booking/reservation?id=1306100787&key=7AE10\" title=\"Group rate\" target=\"_blank\">group rate</a> of only $239 per night. This rate is only guaranteed until Sept 2, 2013- after that, rooms will return to regular market price.\r\n\r\nSee you soon!','Corporate - Thankyou','','inherit','open','open','','80-revision-4','','','2013-06-18 19:35:26','2013-06-18 19:35:26','',80,'http://www.wefirstbranding.com/seminar/80-revision-4/',0,'revision','',0),(178,2,'2013-06-18 19:35:13','2013-06-18 19:35:13','<strong>Thanks! Your VIP group is now registered for the 2013 We First Social Branding Seminar.</strong>\r\n\r\nYou will receive a confirmation email shortly.\r\n\r\nPlease enter the required information for the two other guests who will be joining you at the We First Seminar:\r\n\r\n[FORM- All necessary attendee info. No billing info.\r\nWould be good if this can be in 2 columns, so fields for guest 1 on left and guest 2 on right but whatever is time efficient for you.]\r\n\r\nMake sure to <a href=\"https://www.starwoodmeeting.com/StarGroupsWeb/booking/reservation?id=1306100787&key=7AE10\" title=\"Book your hotel now\" target=\"_blank\">book your hotel now</a>.  Our seminar venue, the W Hollywood Hotel, only has a limited number of rooms available at our special <a href=\"https://www.starwoodmeeting.com/StarGroupsWeb/booking/reservation?id=1306100787&key=7AE10\" title=\"Group rate\" target=\"_blank\">group rate</a> of only $239 per night. This rate is only guaranteed until Sept 2, 2013- after that, rooms will return to regular market price.\r\n\r\nSee you soon!','Corporate VIP - Thankyou','','inherit','open','open','','82-revision-4','','','2013-06-18 19:35:13','2013-06-18 19:35:13','',82,'http://www.wefirstbranding.com/seminar/82-revision-4/',0,'revision','',0),(180,2,'2013-06-21 15:52:57','2013-06-21 15:52:57','<article>\r\n              <h2>\r\n                Hands-on education from top marketers and business leaders\r\n              </h2>\r\n<p>\r\nWe First is deeply committed to ensuring you get real value for your business from our event. With this in mind, our interactive two day program is structured around two tracks.</p>\r\n              <p>\r\n                <strong>2013 Social Branding Blueprint</strong>: Over the course of the Seminar, Simon Mainwaring will lead attendees through six Modules of the new 2013 We First Social Branding Blueprint. Each session is an active work session during which attendees answer questions specific to their brand challenges, to ensure they leave the seminar with tangible value and action steps. Each Module session includes instruction, a Q&A, and a break-out session with peers.\r\n              </p>\r\n              <p>\r\n                <strong>Guest speakers</strong>: The Modules are broken up by a second track comprised of world-class business leaders who will share their strategic insights and learnings from many of the world’s most effective social impact campaigns. These presentations will take the form of keynotes or fireside chats with a Q&A session for attendees. \r\n              </p>\r\n              <p>\r\n                Check back often as we’ll continue to add more details and opportunities in the coming weeks.\r\n              </p>\r\n            </article>\r\n<div id=\"program-schedule\" style=\"padding-top:50px; margin-left: -50px;\">\r\n		<div class=\"container\">\r\n			<div class=\"row\">\r\n                <table width=\"922\">\r\n  <tr>\r\n    <td colspan=\"3\" class=\"intro\">Monday, Sept 24</td>\r\n    </tr>\r\n  <tr>\r\n    <td width=\"80\">&nbsp;</td>\r\n    <td width=\"359\" class=\"row-head\"><u>Presenter</u></td>\r\n    <td width=\"467\" class=\"row-head\"><u>Topic</u></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 1</strong></td>\r\n    <td>Simon Mainwaring, CEO & Chief Creative Officer, We First</td>\r\n    <td><strong>Profit to Purpose</strong>: The need for new corporate leadership and how it builds your business.</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>&nbsp;</td>\r\n    <td><strong>Global insights</strong> into new customer trends, technologies, and expectations.</td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 2</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, We First</td>\r\n    <td><strong>Integration to Impact</strong>: Purposeful leadership, employee and stakeholder engagement. </td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Lunch and Networking Break</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>To be announced shortly</td>\r\n    <td>&nbsp;</td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 3</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, We First</td>\r\n    <td><strong>Strategy to Story</strong>: Defining and framing brand stories that customers want to share.</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Panel</strong></td>\r\n    <td>To be announced shortly.</td>\r\n    <td>Conscious leadership, employee productivity and mission-based marketing</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>VIP Cocktail Reception and Dinner<br />Special guest to be announced shortly</strong></td>\r\n  </tr>\r\n</table>\r\n<br />\r\n<table width=\"922\">\r\n  <tr>\r\n    <td colspan=\"3\" class=\"intro\">Tuesday, Sept 25</td>\r\n    </tr>\r\n  <tr>\r\n    <td width=\"81\">&nbsp;</td>\r\n    <td width=\"355\" class=\"row-head\"><u>Presenter</u></td>\r\n    <td width=\"470\" class=\"row-head\"><u>Topic</u></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 1</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, We First</td>\r\n    <td><strong>Communication to Community</strong>: How to architect a self-sustaining community that builds your business.</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>To be announced shortly.</td>\r\n    <td><strong>Social Storytelling</strong> that protects and promotes your brand in today\'s consumer activist marketplace.</td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 2</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, We First</td>\r\n    <td><strong>Measurement to Management</strong>: Measuring and managing the bottom line benefits of mission-based marketing. </td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Lunch and Networking Break</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>To be announced shortly</td>\r\n    <td>&nbsp;</td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 3</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer,We First</td>\r\n    <td><strong>Innovation to Leadership</strong>: Leading the market, competitors and conversation through innovation. </td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Panel</strong></td>\r\n    <td>&quot;-Aaron Sherinian, VP of Communications &amp; Public Relations, United Nations Foundation\r\n      -Paull Young, Director of Digital at charity: water&quot;</td>\r\n    <td>How to use digital, social, and mobile technologies to architect a <strong>sustainable customer community</strong>.</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Closing Remarks</strong></td>\r\n  </tr>\r\n</table>\r\n			</div>\r\n		</div>\r\n	</div>','Program','','inherit','open','open','','2-revision-37','','','2013-06-21 15:52:57','2013-06-21 15:52:57','',2,'http://www.wefirstbranding.com/seminar/2-revision-37/',0,'revision','',0),(181,2,'2013-06-21 18:09:51','2013-06-21 18:09:51','<article>\r\n              <h2>\r\n                Hands-on education from top marketers and business leaders\r\n              </h2>\r\n<p>\r\nWe First is deeply committed to ensuring you get real value for your business from our event. With this in mind, our interactive two day program is structured around two tracks.</p>\r\n              <p>\r\n                <strong>2013 Social Branding Blueprint</strong>: Over the course of the Seminar, Simon Mainwaring will lead attendees through six Modules of the new 2013 We First Social Branding Blueprint. Each session is an active work session during which attendees answer questions specific to their brand challenges, to ensure they leave the seminar with tangible value and action steps. Each Module session includes instruction, a Q&A, and a break-out session with peers.\r\n              </p>\r\n              <p>\r\n                <strong>Guest speakers</strong>: The Modules are broken up by a second track comprised of world-class business leaders who will share their strategic insights and learnings from many of the world’s most effective social impact campaigns. These presentations will take the form of keynotes or fireside chats with a Q&A session for attendees. \r\n              </p>\r\n              <p>\r\n                Check back often as we’ll continue to add more details and opportunities in the coming weeks.\r\n              </p>\r\n            </article>\r\n<div id=\"program-schedule\" style=\"padding-top:50px; margin-left: -50px;\">\r\n		<div class=\"container\">\r\n			<div class=\"row\">\r\n                <table width=\"888\">\r\n  <tr>\r\n    <td colspan=\"3\" class=\"intro\">Monday, Sept 24</td>\r\n    </tr>\r\n  <tr>\r\n    <td width=\"80\">&nbsp;</td>\r\n    <td width=\"359\" class=\"row-head\"><strong><u>Presenter</u></strong></td>\r\n    <td width=\"433\" class=\"row-head\"><strong><u>Topic</u></strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 1</strong></td>\r\n    <td>Simon Mainwaring, CEO & Chief Creative Officer, We First</td>\r\n    <td><strong>Profit to Purpose</strong>: The need for new corporate leadership and how it builds your business.</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>To be announced shortly</td>\r\n    <td><strong>Global insights</strong> into new customer trends, technologies, and expectations.</td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 2</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, We First</td>\r\n    <td><strong>Integration to Impact</strong>: Purposeful leadership, employee and stakeholder engagement. </td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Lunch and Networking Break</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>To be announced shortly</td>\r\n    <td>&nbsp;</td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 3</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, We First</td>\r\n    <td><strong>Strategy to Story</strong>: Defining and framing brand stories that customers want to share.</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Panel</strong></td>\r\n    <td>To be announced shortly.</td>\r\n    <td>Conscious leadership, employee productivity and mission-based marketing</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>VIP Cocktail Reception and Dinner<br />Special guest to be announced shortly</strong></td>\r\n  </tr>\r\n</table>\r\n<br />\r\n<table width=\"888\">\r\n  <tr>\r\n    <td colspan=\"3\" class=\"intro\">Tuesday, Sept 25</td>\r\n    </tr>\r\n  <tr>\r\n    <td width=\"81\">&nbsp;</td>\r\n    <td width=\"355\" class=\"row-head\"><strong><u>Presenter</u></strong></td>\r\n    <td width=\"436\" class=\"row-head\"><strong><u>Topic</u></strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 1</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, We First</td>\r\n    <td><strong>Communication to Community</strong>: How to architect a self-sustaining community that builds your business.</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>To be announced shortly.</td>\r\n    <td><strong>Social Storytelling</strong> that protects and promotes your brand in today\'s consumer activist marketplace.</td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 2</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, We First</td>\r\n    <td><strong>Measurement to Management</strong>: Measuring and managing the bottom line benefits of mission-based marketing. </td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Lunch and Networking Break</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>To be announced shortly</td>\r\n    <td>&nbsp;</td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 3</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer,We First</td>\r\n    <td><strong>Innovation to Leadership</strong>: Leading the market, competitors and conversation through innovation. </td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Panel</strong></td>\r\n    <td>&quot;-Aaron Sherinian, VP of Communications &amp; Public Relations, United Nations Foundation\r\n      -Paull Young, Director of Digital at charity: water&quot;</td>\r\n    <td>How to use digital, social, and mobile technologies to architect a <strong>sustainable customer community</strong>.</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Closing Remarks</strong></td>\r\n  </tr>\r\n</table>\r\n			</div>\r\n		</div>\r\n	</div>','Program','','inherit','open','open','','2-revision-38','','','2013-06-21 18:09:51','2013-06-21 18:09:51','',2,'http://www.wefirstbranding.com/seminar/2-revision-38/',0,'revision','',0),(182,2,'2013-06-21 20:25:57','2013-06-21 20:25:57','<article>\r\n              <h2>\r\n                Hands-on education from top marketers and business leaders\r\n              </h2>\r\n<p>\r\nWe First is deeply committed to ensuring you get real value for your business from our event. With this in mind, our interactive two day program is structured around two tracks.</p>\r\n              <p>\r\n                <strong>2013 Social Branding Blueprint</strong>: Over the course of the Seminar, Simon Mainwaring will lead attendees through six Modules of the new 2013 We First Social Branding Blueprint. Each session is an active work session during which attendees answer questions specific to their brand challenges, to ensure they leave the seminar with tangible value and action steps. Each Module session includes instruction, a Q&A, and a break-out session with peers.\r\n              </p>\r\n              <p>\r\n                <strong>Guest speakers</strong>: The Modules are broken up by a second track comprised of world-class business leaders who will share their strategic insights and learnings from many of the world’s most effective social impact campaigns. These presentations will take the form of keynotes or fireside chats with a Q&A session for attendees. \r\n              </p>\r\n              <p>\r\n                Check back often as we’ll continue to add more details and opportunities in the coming weeks.\r\n              </p>\r\n            </article>\r\n<div id=\"program-schedule\" style=\"padding-top:50px; margin-left: -50px;\">\r\n		<div class=\"container\">\r\n			<div class=\"row\">\r\n                <table width=\"800\">\r\n  <tr>\r\n    <td colspan=\"3\" class=\"intro\">Monday, Sept 24</td>\r\n    </tr>\r\n  <tr>\r\n    <td width=\"80\">&nbsp;</td>\r\n    <td width=\"359\" class=\"row-head\"><strong><u>Presenter</u></strong></td>\r\n    <td width=\"345\" class=\"row-head\"><strong><u>Topic</u></strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 1</strong></td>\r\n    <td>Simon Mainwaring, CEO & Chief Creative Officer, We First</td>\r\n    <td><strong>Profit to Purpose</strong>: The need for new corporate leadership and how it builds your business.</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>To be announced shortly</td>\r\n    <td><strong>Global insights</strong> into new customer trends, technologies, and expectations.</td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 2</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, We First</td>\r\n    <td><strong>Integration to Impact</strong>: Purposeful leadership, employee and stakeholder engagement. </td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Lunch and Networking Break</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>To be announced shortly</td>\r\n    <td>&nbsp;</td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 3</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, We First</td>\r\n    <td><strong>Strategy to Story</strong>: Defining and framing brand stories that customers want to share.</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Panel</strong></td>\r\n    <td>To be announced shortly.</td>\r\n    <td>Conscious leadership, employee productivity and mission-based marketing</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>VIP Cocktail Reception and Dinner<br />Special guest to be announced shortly</strong></td>\r\n  </tr>\r\n</table>\r\n<br />\r\n<table width=\"800\">\r\n  <tr>\r\n    <td colspan=\"3\" class=\"intro\">Tuesday, Sept 25</td>\r\n    </tr>\r\n  <tr>\r\n    <td width=\"81\">&nbsp;</td>\r\n    <td width=\"355\" class=\"row-head\"><strong><u>Presenter</u></strong></td>\r\n    <td width=\"348\" class=\"row-head\"><strong><u>Topic</u></strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 1</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, We First</td>\r\n    <td><strong>Communication to Community</strong>: How to architect a self-sustaining community that builds your business.</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>To be announced shortly.</td>\r\n    <td><strong>Social Storytelling</strong> that protects and promotes your brand in today\'s consumer activist marketplace.</td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 2</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, We First</td>\r\n    <td><strong>Measurement to Management</strong>: Measuring and managing the bottom line benefits of mission-based marketing. </td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Lunch and Networking Break</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>To be announced shortly</td>\r\n    <td>&nbsp;</td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 3</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer,We First</td>\r\n    <td><strong>Innovation to Leadership</strong>: Leading the market, competitors and conversation through innovation. </td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Panel</strong></td>\r\n    <td>&quot;-Aaron Sherinian, VP of Communications &amp; Public Relations, United Nations Foundation\r\n      -Paull Young, Director of Digital at charity: water&quot;</td>\r\n    <td>How to use digital, social, and mobile technologies to architect a <strong>sustainable customer community</strong>.</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Closing Remarks</strong></td>\r\n  </tr>\r\n</table>\r\n			</div>\r\n		</div>\r\n	</div>','Program','','inherit','open','open','','2-revision-39','','','2013-06-21 20:25:57','2013-06-21 20:25:57','',2,'http://www.wefirstbranding.com/seminar/2-revision-39/',0,'revision','',0),(183,2,'2013-06-21 20:27:18','2013-06-21 20:27:18','<article>\r\n              <h2>\r\n                Hands-on education from top marketers and business leaders\r\n              </h2>\r\n<p>\r\nWe First is deeply committed to ensuring you get real value for your business from our event. With this in mind, our interactive two day program is structured around two tracks.</p>\r\n              <p>\r\n                <strong>2013 Social Branding Blueprint</strong>: Over the course of the Seminar, Simon Mainwaring will lead attendees through six Modules of the new 2013 We First Social Branding Blueprint. Each session is an active work session during which attendees answer questions specific to their brand challenges, to ensure they leave the seminar with tangible value and action steps. Each Module session includes instruction, a Q&A, and a break-out session with peers.\r\n              </p>\r\n              <p>\r\n                <strong>Guest speakers</strong>: The Modules are broken up by a second track comprised of world-class business leaders who will share their strategic insights and learnings from many of the world’s most effective social impact campaigns. These presentations will take the form of keynotes or fireside chats with a Q&A session for attendees. \r\n              </p>\r\n              <p>\r\n                Check back often as we’ll continue to add more details and opportunities in the coming weeks.\r\n              </p>\r\n            </article>\r\n<div id=\"program-schedule\" style=\"padding-top:50px; margin-left: -50px;\">\r\n		<div class=\"container\">\r\n			<div class=\"row\">\r\n                <table width=\"725\">\r\n  <tr>\r\n    <td colspan=\"3\" class=\"intro\">Monday, Sept 24</td>\r\n    </tr>\r\n  <tr>\r\n    <td width=\"80\">&nbsp;</td>\r\n    <td width=\"359\" class=\"row-head\"><strong><u>Presenter</u></strong></td>\r\n    <td width=\"270\" class=\"row-head\"><strong><u>Topic</u></strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 1</strong></td>\r\n    <td>Simon Mainwaring, CEO & Chief Creative Officer, We First</td>\r\n    <td><strong>Profit to Purpose</strong>: The need for new corporate leadership and how it builds your business.</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>To be announced shortly</td>\r\n    <td><strong>Global insights</strong> into new customer trends, technologies, and expectations.</td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 2</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, We First</td>\r\n    <td><strong>Integration to Impact</strong>: Purposeful leadership, employee and stakeholder engagement. </td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Lunch and Networking Break</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>To be announced shortly</td>\r\n    <td>&nbsp;</td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 3</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, We First</td>\r\n    <td><strong>Strategy to Story</strong>: Defining and framing brand stories that customers want to share.</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Panel</strong></td>\r\n    <td>To be announced shortly.</td>\r\n    <td>Conscious leadership, employee productivity and mission-based marketing</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>VIP Cocktail Reception and Dinner<br />Special guest to be announced shortly</strong></td>\r\n  </tr>\r\n</table>\r\n<br />\r\n<table width=\"725\">\r\n  <tr>\r\n    <td colspan=\"3\" class=\"intro\">Tuesday, Sept 25</td>\r\n    </tr>\r\n  <tr>\r\n    <td width=\"81\">&nbsp;</td>\r\n    <td width=\"355\" class=\"row-head\"><strong><u>Presenter</u></strong></td>\r\n    <td width=\"273\" class=\"row-head\"><strong><u>Topic</u></strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 1</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, We First</td>\r\n    <td><strong>Communication to Community</strong>: How to architect a self-sustaining community that builds your business.</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>To be announced shortly.</td>\r\n    <td><strong>Social Storytelling</strong> that protects and promotes your brand in today\'s consumer activist marketplace.</td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 2</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, We First</td>\r\n    <td><strong>Measurement to Management</strong>: Measuring and managing the bottom line benefits of mission-based marketing. </td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Lunch and Networking Break</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>To be announced shortly</td>\r\n    <td>&nbsp;</td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 3</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer,We First</td>\r\n    <td><strong>Innovation to Leadership</strong>: Leading the market, competitors and conversation through innovation. </td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Panel</strong></td>\r\n    <td>&quot;-Aaron Sherinian, VP of Communications &amp; Public Relations, United Nations Foundation\r\n      -Paull Young, Director of Digital at charity: water&quot;</td>\r\n    <td>How to use digital, social, and mobile technologies to architect a <strong>sustainable customer community</strong>.</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Closing Remarks</strong></td>\r\n  </tr>\r\n</table>\r\n			</div>\r\n		</div>\r\n	</div>','Program','','inherit','open','open','','2-revision-40','','','2013-06-21 20:27:18','2013-06-21 20:27:18','',2,'http://www.wefirstbranding.com/seminar/2-revision-40/',0,'revision','',0),(184,2,'2013-06-21 20:28:17','2013-06-21 20:28:17','<article>\r\n              <h2>\r\n                Hands-on education from top marketers and business leaders\r\n              </h2>\r\n<p>\r\nWe First is deeply committed to ensuring you get real value for your business from our event. With this in mind, our interactive two day program is structured around two tracks.</p>\r\n              <p>\r\n                <strong>2013 Social Branding Blueprint</strong>: Over the course of the Seminar, Simon Mainwaring will lead attendees through six Modules of the new 2013 We First Social Branding Blueprint. Each session is an active work session during which attendees answer questions specific to their brand challenges, to ensure they leave the seminar with tangible value and action steps. Each Module session includes instruction, a Q&A, and a break-out session with peers.\r\n              </p>\r\n              <p>\r\n                <strong>Guest speakers</strong>: The Modules are broken up by a second track comprised of world-class business leaders who will share their strategic insights and learnings from many of the world’s most effective social impact campaigns. These presentations will take the form of keynotes or fireside chats with a Q&A session for attendees. \r\n              </p>\r\n              <p>\r\n                Check back often as we’ll continue to add more details and opportunities in the coming weeks.\r\n              </p>\r\n            </article>\r\n<div id=\"program-schedule\" style=\"padding-top:50px; margin-left: -50px;\">\r\n		<div class=\"container\">\r\n			<div class=\"row\">\r\n                <table width=\"725\">\r\n  <tr>\r\n    <td colspan=\"3\" class=\"intro\">Monday, Sept 24</td>\r\n    </tr>\r\n  <tr>\r\n    <td width=\"80\">&nbsp;</td>\r\n    <td width=\"314\" class=\"row-head\"><strong><u>Presenter</u></strong></td>\r\n    <td width=\"315\" class=\"row-head\"><strong><u>Topic</u></strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 1</strong></td>\r\n    <td>Simon Mainwaring, CEO & Chief Creative Officer, We First</td>\r\n    <td><strong>Profit to Purpose</strong>: The need for new corporate leadership and how it builds your business.</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>To be announced shortly</td>\r\n    <td><strong>Global insights</strong> into new customer trends, technologies, and expectations.</td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 2</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, We First</td>\r\n    <td><strong>Integration to Impact</strong>: Purposeful leadership, employee and stakeholder engagement. </td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Lunch and Networking Break</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>To be announced shortly</td>\r\n    <td>&nbsp;</td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 3</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, We First</td>\r\n    <td><strong>Strategy to Story</strong>: Defining and framing brand stories that customers want to share.</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Panel</strong></td>\r\n    <td>To be announced shortly.</td>\r\n    <td>Conscious leadership, employee productivity and mission-based marketing</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>VIP Cocktail Reception and Dinner<br />Special guest to be announced shortly</strong></td>\r\n  </tr>\r\n</table>\r\n<br />\r\n<table width=\"725\">\r\n  <tr>\r\n    <td colspan=\"3\" class=\"intro\">Tuesday, Sept 25</td>\r\n    </tr>\r\n  <tr>\r\n    <td width=\"81\">&nbsp;</td>\r\n    <td width=\"314\" class=\"row-head\"><strong><u>Presenter</u></strong></td>\r\n    <td width=\"314\" class=\"row-head\"><strong><u>Topic</u></strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 1</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, We First</td>\r\n    <td><strong>Communication to Community</strong>: How to architect a self-sustaining community that builds your business.</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>To be announced shortly.</td>\r\n    <td><strong>Social Storytelling</strong> that protects and promotes your brand in today\'s consumer activist marketplace.</td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 2</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, We First</td>\r\n    <td><strong>Measurement to Management</strong>: Measuring and managing the bottom line benefits of mission-based marketing. </td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Lunch and Networking Break</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>To be announced shortly</td>\r\n    <td>&nbsp;</td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 3</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer,We First</td>\r\n    <td><strong>Innovation to Leadership</strong>: Leading the market, competitors and conversation through innovation. </td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Panel</strong></td>\r\n    <td>&quot;-Aaron Sherinian, VP of Communications &amp; Public Relations, United Nations Foundation\r\n      -Paull Young, Director of Digital at charity: water&quot;</td>\r\n    <td>How to use digital, social, and mobile technologies to architect a <strong>sustainable customer community</strong>.</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Closing Remarks</strong></td>\r\n  </tr>\r\n</table>\r\n			</div>\r\n		</div>\r\n	</div>','Program','','inherit','open','open','','2-revision-41','','','2013-06-21 20:28:17','2013-06-21 20:28:17','',2,'http://www.wefirstbranding.com/seminar/2-revision-41/',0,'revision','',0),(185,2,'2013-06-20 21:02:57','2013-06-20 21:02:57','<!--raw-->\r\n\r\n<h2>Registration Packages</h2>\r\n\r\n<p><span class=\"red\">VIP Package:</span></p>\r\n\r\n<p>This includes a private evening event that doubles as an Intimate Branding Intensive on the night of September 24th, from 6:30-9:00 PM.</p> \r\n\r\n<p>Enjoy stunning sunset views from the top of the W at our private cocktail reception, and dine under the stars and network over a Gourmet 3-course meal created from fresh, organic ingredients.</p>\r\n\r\n<p>You\'ll also get personal access to Simon Mainwaring, our guest speakers, and other innovators who are actively changing today’s business landscape. Unfortunately, space is limited to 40 leaders so reserve your VIP spot quickly!</p>\r\n\r\n<p>Unfortunately, space is limited to 40 leaders so reserve your spot quickly!</p>\r\n\r\n<p>\r\n<img src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/photo-w-hotel.jpg\" alt=\"photo-w-hotel\" width=\"484\" height=\"135\" class=\"alignnone size-full wp-image-62\" />\r\n</p>\r\n\r\n<p><span class=\"red\">Corporate Group Rates:</span><br />Educate more people on your team to ensure the greatest impact on your company. Buy 3 tickets and unlock a special corporate rate. Please contact us at <a href=\"mailto:contact@wefirstbranding.com\" class=\"blue\">contact@wefirstbranding.com</a> for groups larger than three.  *Note, this offer cannot be combined with any other discounts.</p>\r\n\r\n<p><span class=\"red\">Non-profit and Foundation Registration:</span><br />Every paid \r\nregistration (whether solo ticket or group) comes with one extra ticket to invite a non-profit to attend for FREE. To \r\nregister, simply send your non-profit or company Foundation guest to <a href=\"http://www.wefirstbranding.com/seminar/register/non-profit-registration/\" class=\"blue\">http://www.wefirstbranding.com/seminar/register/non-profit-registration/</a>. The non-profit guest must enter the name of a registered attendee as well as their non-profit tax ID for verification. The non-profit ticket is free. All your guest needs to do is pay any necessary travel and accommodation. This way, every attendee can make a difference by helping a non-profit to get crucial training to scale social change.</p>\r\n\r\n<h3>Registration Policies</h3>\r\n<p>Value Guarantee:<br />\r\nWe First exists to help companies grow by doing good. We work hard to provide high value learning and networking \r\nopportunities to help you transform the way you see your business, brand, and the marketplace. We\'re confident your participation in the 2013 We First Social Branding Seminar will be worth every penny and we will gladly refund your registration fee in full if you disagree after having attended. </p>\r\n\r\n<p>Cancellation Policy:<br />\r\nIf you must cancel for any reason you must notify us in \r\nwriting by September 10th, 2013, for a refund less a $100 processing fee. Cancellations received after this date are non-refundable. You may transfer your registration to another person at no cost by providing authorization to the We First Team by September 10, 2013.<p>\r\n\r\n<p>For cancellations after September 10, 2013, we are able to provide a credit for 50% of the amount paid, to use towards next year\'s conference registration fee. The credit expires after the following conference and cannot be transferred further.</p>\r\n\r\n<p>For assistance with registration, please contact us at <a href=\"mailto:contact@wefirstbranding.com\" class=\"blue\">contact@wefirstbranding.com</a>.</p>\r\n<!--/raw-->','Register','','inherit','open','open','','60-revision-12','','','2013-06-20 21:02:57','2013-06-20 21:02:57','',60,'http://www.wefirstbranding.com/seminar/60-revision-12/',0,'revision','',0),(186,3,'2013-06-24 03:55:19','2013-06-24 03:55:19','','Tom LaForge','','inherit','open','open','','tom-laforge','','','2013-06-24 03:55:19','2013-06-24 03:55:19','',0,'http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/Tom-LaForge.jpg',0,'attachment','image/jpeg',0),(187,3,'2013-06-20 19:42:41','2013-06-20 19:42:41','<!--raw-->\r\n<h2>Speakers</h2>\r\n<p>We First is proud to have a community of world-class thought leaders and change agents who are demonstrating how \r\nbusiness can be a force for good. Below is a list of confirmed 2013 We First Seminar speakers sure to educate and inspire.</p>\r\n\r\n<div class=\"inner-col40\">\r\n<img src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/bio-simon.jpg\" alt=\"bio-simon\" width=\"217\" height=\"246\" class=\"alignnone size-full wp-image-9\" />\r\n\r\n<div class=\"social-links\">\r\n<a href=\"http://www.linkedin.com/groups?gid=3717514&mostPopular=\"><img src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/icon-social-linkedin.gif\" alt=\"icon-social-linkedin\" width=\"35\" height=\"34\" class=\"alignnone size-full wp-image-8\" /></a>\r\n\r\n<a href=\"http://www.twitter.com/simonmainwaring\"><img src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/icon-social-twitter.gif\" alt=\"icon-social-twitter\" width=\"35\" height=\"34\" class=\"alignnone size-full wp-image-7\" /></a>\r\n</div>\r\n</div>\r\n\r\n<div class=\"inner-col60\">\r\n<h2>Simon Mainwaring</h2>           \r\nCEO & Founder of We First\r\n\r\n<p>Simon Mainwaring is a world-class branding consultant, a New York Times bestselling author, an \r\ninfluential blogger and international \r\nkeynote speaker. He is an Advisory Board member of Sustainable Brands, the Center for Public \r\nDiplomacy at the USC Annenberg School, the Transformational \r\nLeadership Council and a Fellow of the Royal Society of Arts in London, as well as a contributor to Fast Company, Huffington Post, \r\nMashable, GOOD and Forbes. His bestseller, We First, was named Best Marketing Book of 2011 by strategy+business, an Amazon Top Ten Business book and has been translated into Russian, Chinese, Mandarin and Korean. Prior to We First, he was an award-winning Nike creative at Wieden & Kennedy and worldwide creative director on \r\nMotorola at Ogilvy.</p>\r\n</div>\r\n\r\n<div class=\"inner-col40\">\r\n<img src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/Sherinian-Aaron-44.jpg\" alt=\"bio-aaron\" width=\"217\" height=\"304\" class=\"alignnone size-full wp-image-9\" />\r\n\r\n<div class=\"social-links\">\r\n<a href=\"http://www.linkedin.com/pub/aaron-sherinian/b/a5b/5a9\"><img src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/icon-social-linkedin.gif\" alt=\"icon-social-linkedin\" width=\"35\" height=\"34\" class=\"alignnone size-full wp-image-8\" /></a>\r\n\r\n<a href=\"https://twitter.com/ASherinian\"><img src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/icon-social-twitter.gif\" alt=\"icon-social-twitter\" width=\"35\" height=\"34\" class=\"alignnone size-full wp-image-7\" /></a>\r\n</div>\r\n</div>\r\n\r\n<div class=\"inner-col60\">\r\n<h2>Aaron Sherinian</h2>           \r\nVice President, Communications and Public Relations for the United Nations Foundation\r\n\r\n<p>Aaron has led the Foundation’s public relations efforts, media relationships, strategic outreach, and online presence since 2009, managing an award-winning team of communicators and digital pioneers who believe that innovative communications can help change the world.  He has helped build some of the most talked about milestones in digital global engagement around causes and UN issues over the last few years including the Social Good Summit, #GivingTuesday, Rio+Social and the Momentum1000 global social media rally.  \r\nHis professional background includes a decade of service as a Foreign Service Officer for the U.S. Department of State. Aaron is proud to be a part of the public relations community as a member of the Arthur Page Society, the Seminar, the Public Relations Society of America (PRSA), the National Association of Government Communicators (NAGC).  His team won two consecutive honors by PRNews as \"Public Affairs Team of the Year\" in 2012 and 2013.\r\nHe blogs at <a href=\"http://GlobalExtrovert.com\" target=\"_blank\">GlobalExtrovert.com</a> about fatherhood, public relations and social media.</p>\r\n</div>\r\n\r\n<div class=\"inner-col40\">\r\n<img src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/Paull-Young.jpg\" alt=\"bio-paull\" width=\"217\" height=\"290\" class=\"alignnone size-full wp-image-9\" />\r\n\r\n<div class=\"social-links\">\r\n<a href=\"http://www.linkedin.com/in/paullyoung\"><img src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/icon-social-linkedin.gif\" alt=\"icon-social-linkedin\" width=\"35\" height=\"34\" class=\"alignnone size-full wp-image-8\" /></a>\r\n\r\n<a href=\"http://www.twitter.com/paullyoung\"><img src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/icon-social-twitter.gif\" alt=\"icon-social-twitter\" width=\"35\" height=\"34\" class=\"alignnone size-full wp-image-7\" /></a>\r\n</div>\r\n</div>\r\n\r\n<div class=\"inner-col60\">\r\n<h2>Paull Young</h2>           \r\nDirector of Digital at charity: water\r\n\r\n<p>charity: water is a non-profit devoted to bringing clean and safe drinking water to the 800 million people without. Frequently nominated as one of the leading digital non-profits, charity: water was the first non-profit to have 1 million Twitter followers and has 75% of its fundraising come through digital channels. \r\n\r\nPaull\'s leadership of charity: water\'s digital strategy has seen him recognized by the Australian Trade Commission as one of the \'Global 50\' influential Australian expatriates, by the Direct Marketing Educational Foundation as an industry \'Rising Star\' and is twice a finalist in the Care2 Impact Prize.\r\n\r\nPaull formerly was Senior Account Director with social media agency Converseon, where he led award winning campaigns for Fortune 500 clients such as Graco, Kohler, Telstra, New York Times and Cisco. \r\nPaull moved to New York from Sydney in 2007 as a well known PR and Marketing blogger and commentator. His work has been featured on FOX News, Wall St Journal, Sydney Morning Herald, CNN and the Australian Financial Review.</p>\r\n</div>\r\n\r\n<p>Check back soon- We\'ll be announcing more extraordinary speakers shortly!</p>\r\n\r\n<!--/raw-->','Speakers','','inherit','open','open','','6-revision-19','','','2013-06-20 19:42:41','2013-06-20 19:42:41','',6,'http://www.wefirstbranding.com/seminar/6-revision-19/',0,'revision','',0),(457,3,'2013-10-03 18:25:46','2013-10-03 18:25:46','<!--raw-->\r\n\r\n<h2>Attendees</h2>\r\n<p>This year we had over 180 executives from leading brands, non-profits, and high-growth companies. Here are just some of this year’s attendees:</p>\r\n\r\n<ul class=\"attendees-list\">\r\n<li><img src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/WF13_Facebook_Ad.jpg\" alt=\"WF13_Facebook_Ad\" width=\"500\" height=\"500\" class=\"alignnone size-full wp-image-417\" /></li>\r\n</ul>\r\n\r\n<h3>Testimonials</h3>\r\n\"We First is the first training I\'ve attended that is truly useful as it helps you define a purpose for your brand or company and act on it using social media tools. The content is fantastic, carefully designed, and you end up with a clear map of what to do and how to do it as opposed to just inspiring information.\" <br />\r\n<strong>Javier Rodriguez Merino, Group Marketing Sustainability Director, The Coca-Cola Company</strong><br /><br />\r\n \r\n\"If you were to bring someone in to share the expertise that you\'re getting with the Social Branding Blueprint, it would cost you tens of thousands of dollars. The thing that I like about this training is you have in that blueprint an incredible tool to step out and be able to make some consistent, logical steps to get you to where you want to be.\" <br />\r\n<strong>Richard Davis, President, Arbor Scientia</strong><br /><br />\r\n \r\n\"Simon Mainwaring is the new master of the \'three wins\' – for your company, for your customers, and for the planet.\" <br />\r\n<strong>Steve Hayden, Vice Chairman, Ogilvy & Mather Worldwide </strong><br /><br />\r\n\r\n\"If your company is interested in keeping ahead of the new wave of customer engagement that is now powered by the new tools of social media – and who isn\'t? – you should have Simon Mainwaring to show you how to do it.\" <br />\r\n<strong>Rick Ridgeway, VP Environmental Initiatives, Patagonia </strong><br /><br />\r\n\r\n\"Simon Mainwaring has a deep and powerful understanding of social media and presents great opportunities to use it for real change.\"<br />\r\n<strong>Scott Harrison, founder of charity: water</strong><br /><br />\r\n\r\n\"After training with We First our engagement level on Facebook (people talking about us) has constantly exceeded 10% and mostly stays between 20-30% with a high of 70%. This is compared to good target range between 1-5%. We have seen sales as a direct result of the high interaction levels.\"<br />\r\n<strong>Michael Jones, CEO, Thrive Farmers Coffee</strong><br /><br />\r\n\r\n\"This is a completely different experience. What you\'re learning here is actually how to do this; it\'s a hands on thing, a curriculum for learning.\" <br />\r\n<strong>Robert Tercek, Chairman, Creative Visions Foundation</strong><br /><br />\r\n\r\n\"The We First training program exceeded any pre-conceived expectations I had. You’ll see a direct impact on your business or cause almost immediately.\"<br />\r\n<strong>Zack Swire, Founder, eGood</strong><br /><br />\r\n\r\nAfter working with Simon, the number of new business leads increased 40% in the past three months.<br />\r\n<strong>Mark Burgess, Co-founder, Blue Focus Marketing</strong><br /><br />\r\n\r\n\"Mainwaring is an inspiring leader that truly understands the dynamics in play in the new world of business, online consumer behavior, and how they can collaborate to rethink and rework paths to true global renewal.\" <br />\r\n<strong>Brian Solis, award-winning author of Engage, The End of Business As Usual </strong><br /><br />\r\n\r\n\"We First is as prescient as it is visionary – a must for marketers intent on creating a prosperous future for all.\" <br />\r\n<strong>Rishad Tobaccowala, Chief Strategy and Innovation Officer for VivaKi, Publicis Groupe </strong><br /><br />\r\n\r\n\"Few understand the power of brands and consumers better than Simon Mainwaring. He presents a truly compelling vision of how to transform that power to the benefit of society and the good of capitalism.\" <br />\r\n<strong>Jeff Jarvis, Author of What Would Google Do? & New Media columnist for The Guardian </strong><br /><br />\r\n\r\n<h3>Attendee Titles</h3>\r\n<p>Leaders come to the annual We First Seminar to learn how their company and marketing must innovate, how to execute the necessary culture shift internally, how they can connect and engage their media-savvy customers and how to lead their business category and social change. These attendees typically have titles such as:</p>\r\n\r\n<ul>\r\n<li>CMO</li>\r\n<li>VP of Marketing</li>\r\n<li>CSO</li>\r\n<li>SVP / Director of Sustainability</li>\r\n<li>SVP of CSR</li>\r\n<li>Director of Corporate Communications</li>\r\n<li>Chairman</li>\r\n<li>Founder</li>\r\n<li>CEO</li>\r\n</ul>\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n<!--/raw-->','Who Attends','','inherit','open','open','','34-revision-12','','','2013-10-03 18:25:46','2013-10-03 18:25:46','',34,'http://www.wefirstbranding.com/seminar/34-revision-12/',0,'revision','',0),(188,2,'2013-06-20 19:42:56','2013-06-20 19:42:56','<!--raw-->\r\n\r\n<h2>Attendees</h2>\r\n<p>Last year, over 150 executives from leading brands, non-profits, and high-growth companies attended, and this year we are expecting nearly 250. Here are some of last year’s attendees:</p>\r\n\r\n<ul class=\"attendees-list\">\r\n<li>\r\n<a href=\"http://us.coca-cola.com/\"><img src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/attendees-cocacola.jpg\" alt=\"attendees-cocacola\" width=\"228\" height=\"86\" class=\"alignnone size-full wp-image-38\" /></a>\r\n</li>\r\n<li>\r\n<a href=\"http://www.causecast.com/\"><img src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/attendees-causecast.jpg\" alt=\"attendees-causecast\" width=\"65\" height=\"85\" class=\"alignnone size-full wp-image-36\" /></a>\r\n</li>\r\n<li>\r\n<a href=\"http://www.aol.com\"><img src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/attendees-aol.jpg\" alt=\"attendees-aol\" width=\"136\" height=\"85\" class=\"alignnone size-full wp-image-35\" /></a>\r\n</li>\r\n<li>\r\n<a href=\"http://us.movember.com/\"><img src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/attendees-movember.jpg\" alt=\"attendees-movember\" width=\"74\" height=\"85\" class=\"alignnone size-full wp-image-43\" /></a>\r\n</li>\r\n<li>\r\n<a href=\"http://www.qdoba.com/\"><img src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/attendees-qdoba.jpg\" alt=\"attendees-qdoba\" width=\"85\" height=\"85\" class=\"alignnone size-full wp-image-44\" /></a>\r\n</li>\r\n<li>\r\n<a href=\"http://www.thrivefarmers.com/\"><img src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/attendees-thrivefarmers.jpg\" alt=\"attendees-thrivefarmers\" width=\"84\" height=\"85\" class=\"alignnone size-full wp-image-45\" /></a>\r\n</li>\r\n<li>\r\n<a href=\"http://www.toms.com/\"><img src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/attendees-toms.jpg\" alt=\"attendees-toms\" width=\"114\" height=\"86\" class=\"alignnone size-full wp-image-46\" /></a>\r\n</li>\r\n<li>\r\n<a href=\"http://www.goodwill.org/\"><img src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/attendees-goodwill.jpg\" alt=\"attendees-goodwill\" width=\"85\" height=\"85\" class=\"alignnone size-full wp-image-41\" /></a>\r\n</li>\r\n<li>\r\n<a href=\"http://www.egood.com/\"><img src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/attendees-egood.jpg\" alt=\"attendees-egood\" width=\"89\" height=\"85\" class=\"alignnone size-full wp-image-40\" /></a>\r\n</li>\r\n<li>\r\n<a href=\"http://www.icfi.com/\"><img src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/attendees-icf.jpg\" alt=\"attendees-icf\" width=\"94\" height=\"85\" class=\"alignnone size-full wp-image-42\" /></a>\r\n</li>\r\n<li>\r\n<a href=\"http://www.cepheid.com/\"><img src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/attendees-cepheid.jpg\" alt=\"attendees-cepheid\" width=\"96\" height=\"85\" class=\"alignnone size-full wp-image-37\" /></a>\r\n</li>\r\n<li>\r\n<a href=\"http://www.unfoundation.org/\"><img src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/attendees-unf.jpg\" alt=\"attendees-unf\" width=\"169\" height=\"84\" class=\"alignnone size-full wp-image-47\" /></a>\r\n</li>\r\n<li>\r\n<a href=\"http://disney.com/\"><img src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/attendees-disney.jpg\" alt=\"attendees-disney\" width=\"158\" height=\"85\" class=\"alignnone size-full wp-image-39\" /></a>\r\n</li>\r\n</ul>\r\n\r\n<h3>Attendee Titles</h3>\r\n<p>Leaders come to the annual We First Seminar to learn how their company and marketing must innovate, how to execute the necessary culture shift internally, how they can connect and engage their media-savvy customers and how to lead their business category and social change. These attendees typically have titles such as:</p>\r\n\r\n<ul>\r\n<li>CMO</li>\r\n<li>VP of Marketing</li>\r\n<li>CSO</li>\r\n<li>SVP / Director of Sustainability</li>\r\n<li>SVP of CSR</li>\r\n<li>Chairman</li>\r\n<li>Founder</li>\r\n<li>CEO</li>\r\n</ul>\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n<!--/raw-->','Who Attends','','inherit','open','open','','34-revision-4','','','2013-06-20 19:42:56','2013-06-20 19:42:56','',34,'http://www.wefirstbranding.com/seminar/34-revision-4/',0,'revision','',0),(474,2,'2013-11-12 22:25:49','2013-11-12 22:25:49','<!--raw-->\r\n\r\n<h2>Attendees</h2>\r\n<p>Our 2013 attendees hailed from a wide range of industries including:</p>\r\n\r\n<ul class=\"attendees-list\">\r\n<li><img src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/11/2013-Attendee-Logos.png\" alt=\"WF13_Facebook_Ad\" width=\"515\" height=\"605\" class=\"alignnone size-full wp-image-417\" /></li>\r\n</ul>\r\n\r\n<h3>Testimonials</h3>\r\n\"We First is the first training I\'ve attended that is truly useful as it helps you define a purpose for your brand or company and act on it using social media tools. The content is fantastic, carefully designed, and you end up with a clear map of what to do and how to do it as opposed to just inspiring information.\" <br />\r\n<strong>Javier Rodriguez Merino, Group Marketing Sustainability Director, The Coca-Cola Company</strong><br /><br />\r\n \r\n\"If you were to bring someone in to share the expertise that you\'re getting with the Social Branding Blueprint, it would cost you tens of thousands of dollars. The thing that I like about this training is you have in that blueprint an incredible tool to step out and be able to make some consistent, logical steps to get you to where you want to be.\" <br />\r\n<strong>Richard Davis, President, Arbor Scientia</strong><br /><br />\r\n \r\n\"Simon Mainwaring is the new master of the \'three wins\' – for your company, for your customers, and for the planet.\" <br />\r\n<strong>Steve Hayden, Vice Chairman, Ogilvy & Mather Worldwide </strong><br /><br />\r\n\r\n\"If your company is interested in keeping ahead of the new wave of customer engagement that is now powered by the new tools of social media – and who isn\'t? – you should have Simon Mainwaring to show you how to do it.\" <br />\r\n<strong>Rick Ridgeway, VP Environmental Initiatives, Patagonia </strong><br /><br />\r\n\r\n\"Simon Mainwaring has a deep and powerful understanding of social media and presents great opportunities to use it for real change.\"<br />\r\n<strong>Scott Harrison, founder of charity: water</strong><br /><br />\r\n\r\n\"After training with We First our engagement level on Facebook (people talking about us) has constantly exceeded 10% and mostly stays between 20-30% with a high of 70%. This is compared to good target range between 1-5%. We have seen sales as a direct result of the high interaction levels.\"<br />\r\n<strong>Michael Jones, CEO, Thrive Farmers Coffee</strong><br /><br />\r\n\r\n\"This is a completely different experience. What you\'re learning here is actually how to do this; it\'s a hands on thing, a curriculum for learning.\" <br />\r\n<strong>Robert Tercek, Chairman, Creative Visions Foundation</strong><br /><br />\r\n\r\n\"The We First training program exceeded any pre-conceived expectations I had. You’ll see a direct impact on your business or cause almost immediately.\"<br />\r\n<strong>Zack Swire, Founder, eGood</strong><br /><br />\r\n\r\nAfter working with Simon, the number of new business leads increased 40% in the past three months.<br />\r\n<strong>Mark Burgess, Co-founder, Blue Focus Marketing</strong><br /><br />\r\n\r\n\"Mainwaring is an inspiring leader that truly understands the dynamics in play in the new world of business, online consumer behavior, and how they can collaborate to rethink and rework paths to true global renewal.\" <br />\r\n<strong>Brian Solis, award-winning author of Engage, The End of Business As Usual </strong><br /><br />\r\n\r\n\"We First is as prescient as it is visionary – a must for marketers intent on creating a prosperous future for all.\" <br />\r\n<strong>Rishad Tobaccowala, Chief Strategy and Innovation Officer for VivaKi, Publicis Groupe </strong><br /><br />\r\n\r\n\"Few understand the power of brands and consumers better than Simon Mainwaring. He presents a truly compelling vision of how to transform that power to the benefit of society and the good of capitalism.\" <br />\r\n<strong>Jeff Jarvis, Author of What Would Google Do? & New Media columnist for The Guardian </strong><br /><br />\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n<!--/raw-->','Who Attends','','inherit','open','open','','34-revision-15','','','2013-11-12 22:25:49','2013-11-12 22:25:49','',34,'http://www.wefirstbranding.com/seminar/34-revision-15/',0,'revision','',0),(189,2,'2013-06-24 18:05:32','2013-06-24 18:05:32','<!--raw-->\r\n\r\n<h2>Attendees</h2>\r\n<p>Last year, over 150 executives from leading brands, non-profits, and high-growth companies attended, and this year we are expecting nearly 250. Here are some of last year’s attendees:</p>\r\n\r\n<ul class=\"attendees-list\">\r\n<li>\r\n<a href=\"http://us.coca-cola.com/\"><img src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/attendees-cocacola.jpg\" alt=\"attendees-cocacola\" width=\"228\" height=\"86\" class=\"alignnone size-full wp-image-38\" /></a>\r\n</li>\r\n<li>\r\n<a href=\"http://www.causecast.com/\"><img src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/attendees-causecast.jpg\" alt=\"attendees-causecast\" width=\"65\" height=\"85\" class=\"alignnone size-full wp-image-36\" /></a>\r\n</li>\r\n<li>\r\n<a href=\"http://www.aol.com\"><img src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/attendees-aol.jpg\" alt=\"attendees-aol\" width=\"136\" height=\"85\" class=\"alignnone size-full wp-image-35\" /></a>\r\n</li>\r\n<li>\r\n<a href=\"http://us.movember.com/\"><img src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/attendees-movember.jpg\" alt=\"attendees-movember\" width=\"74\" height=\"85\" class=\"alignnone size-full wp-image-43\" /></a>\r\n</li>\r\n<li>\r\n<a href=\"http://www.qdoba.com/\"><img src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/attendees-qdoba.jpg\" alt=\"attendees-qdoba\" width=\"85\" height=\"85\" class=\"alignnone size-full wp-image-44\" /></a>\r\n</li>\r\n<li>\r\n<a href=\"http://www.thrivefarmers.com/\"><img src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/attendees-thrivefarmers.jpg\" alt=\"attendees-thrivefarmers\" width=\"84\" height=\"85\" class=\"alignnone size-full wp-image-45\" /></a>\r\n</li>\r\n<li>\r\n<a href=\"http://www.toms.com/\"><img src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/attendees-toms.jpg\" alt=\"attendees-toms\" width=\"114\" height=\"86\" class=\"alignnone size-full wp-image-46\" /></a>\r\n</li>\r\n<li>\r\n<a href=\"http://www.goodwill.org/\"><img src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/attendees-goodwill.jpg\" alt=\"attendees-goodwill\" width=\"85\" height=\"85\" class=\"alignnone size-full wp-image-41\" /></a>\r\n</li>\r\n<li>\r\n<a href=\"http://www.egood.com/\"><img src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/attendees-egood.jpg\" alt=\"attendees-egood\" width=\"89\" height=\"85\" class=\"alignnone size-full wp-image-40\" /></a>\r\n</li>\r\n<li>\r\n<a href=\"http://www.icfi.com/\"><img src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/attendees-icf.jpg\" alt=\"attendees-icf\" width=\"94\" height=\"85\" class=\"alignnone size-full wp-image-42\" /></a>\r\n</li>\r\n<li>\r\n<a href=\"http://www.cepheid.com/\"><img src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/attendees-cepheid.jpg\" alt=\"attendees-cepheid\" width=\"96\" height=\"85\" class=\"alignnone size-full wp-image-37\" /></a>\r\n</li>\r\n<li>\r\n<a href=\"http://www.unfoundation.org/\"><img src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/attendees-unf.jpg\" alt=\"attendees-unf\" width=\"169\" height=\"84\" class=\"alignnone size-full wp-image-47\" /></a>\r\n</li>\r\n<li>\r\n<a href=\"http://disney.com/\"><img src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/attendees-disney.jpg\" alt=\"attendees-disney\" width=\"158\" height=\"85\" class=\"alignnone size-full wp-image-39\" /></a>\r\n</li>\r\n</ul>\r\n\r\n<h3>Testimonials</h3>\r\n\"We First is the first training I\'ve attended that is truly useful as it helps you define a purpose for your brand or company and act on it using social media tools. The content is fantastic, carefully designed, and you end up with a clear map of what to do and how to do it as opposed to just inspiring information.\" \r\nJavier Rodriguez Merino, Group Marketing Sustainability Director, The Coca-Cola Company\r\n \r\n\"If you were to bring someone in to share the expertise that you\'re getting with the Social Branding Blueprint, it would cost you tens of thousands of dollars. The thing that I like about this training is you have in that blueprint an incredible tool to step out and be able to make some consistent, logical steps to get you to where you want to be.\" \r\nRichard Davis, President, Arbor Scientia\r\n \r\n\"Simon Mainwaring is the new master of the \'three wins\' – for your company, for your customers, and for the planet.\" \r\nSteve Hayden, Vice Chairman, Ogilvy & Mather Worldwide \r\n\r\n\"If your company is interested in keeping ahead of the new wave of customer engagement that is now powered by the new tools of social media – and who isn\'t? – you should have Simon Mainwaring to show you how to do it.\" \r\nRick Ridgeway, VP Environmental Initiatives, Patagonia \r\n\r\n\"Simon Mainwaring has a deep and powerful understanding of social media and presents great opportunities to use it for real change.\"\r\nScott Harrison, founder of charity: water\r\n\r\n\"After training with We First our engagement level on Facebook (people talking about us) has constantly exceeded 10% and mostly stays between 20-30% with a high of 70%. This is compared to good target range between 1-5%. We have seen sales as a direct result of the high interaction levels.\"\r\nMichael Jones, CEO, Thrive Farmers Coffee\r\n\r\n\"This is a completely different experience. What you\'re learning here is actually how to do this; it\'s a hands on thing, a curriculum for learning.\" \r\nRobert Tercek, Chairman, Creative Visions Foundation\r\n\r\n\"The We First training program exceeded any pre-conceived expectations I had. You’ll see a direct impact on your business or cause almost immediately.\"\r\nZack Swire, Founder, eGood\r\n\r\nAfter working with Simon, the number of new business leads increased 40% in the past three months.\r\nMark Burgess, Co-founder, Blue Focus Marketing\r\n\r\n\"Mainwaring is an inspiring leader that truly understands the dynamics in play in the new world of business, online consumer behavior, and how they can collaborate to rethink and rework paths to true global renewal.\" \r\nBrian Solis, award-winning author of Engage, The End of Business As Usual \r\n\r\n\"We First is as prescient as it is visionary – a must for marketers intent on creating a prosperous future for all.\" \r\nRishad Tobaccowala, Chief Strategy and Innovation Officer for VivaKi, Publicis Groupe \r\n\r\n\"Few understand the power of brands and consumers better than Simon Mainwaring. He presents a truly compelling vision of how to transform that power to the benefit of society and the good of capitalism.\" \r\nJeff Jarvis, Author of What Would Google Do? & New Media columnist for The Guardian \r\n\r\n<h3>Attendee Titles</h3>\r\n<p>Leaders come to the annual We First Seminar to learn how their company and marketing must innovate, how to execute the necessary culture shift internally, how they can connect and engage their media-savvy customers and how to lead their business category and social change. These attendees typically have titles such as:</p>\r\n\r\n<ul>\r\n<li>CMO</li>\r\n<li>VP of Marketing</li>\r\n<li>CSO</li>\r\n<li>SVP / Director of Sustainability</li>\r\n<li>SVP of CSR</li>\r\n<li>Chairman</li>\r\n<li>Founder</li>\r\n<li>CEO</li>\r\n</ul>\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n<!--/raw-->','Who Attends','','inherit','open','open','','34-revision-5','','','2013-06-24 18:05:32','2013-06-24 18:05:32','',34,'http://www.wefirstbranding.com/seminar/34-revision-5/',0,'revision','',0),(190,2,'2013-06-24 18:05:58','2013-06-24 18:05:58','<!--raw-->\r\n\r\n<h2>Attendees</h2>\r\n<p>Last year, over 150 executives from leading brands, non-profits, and high-growth companies attended, and this year we are expecting nearly 250. Here are some of last year’s attendees:</p>\r\n\r\n<ul class=\"attendees-list\">\r\n<li>\r\n<a href=\"http://us.coca-cola.com/\"><img src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/attendees-cocacola.jpg\" alt=\"attendees-cocacola\" width=\"228\" height=\"86\" class=\"alignnone size-full wp-image-38\" /></a>\r\n</li>\r\n<li>\r\n<a href=\"http://www.causecast.com/\"><img src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/attendees-causecast.jpg\" alt=\"attendees-causecast\" width=\"65\" height=\"85\" class=\"alignnone size-full wp-image-36\" /></a>\r\n</li>\r\n<li>\r\n<a href=\"http://www.aol.com\"><img src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/attendees-aol.jpg\" alt=\"attendees-aol\" width=\"136\" height=\"85\" class=\"alignnone size-full wp-image-35\" /></a>\r\n</li>\r\n<li>\r\n<a href=\"http://us.movember.com/\"><img src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/attendees-movember.jpg\" alt=\"attendees-movember\" width=\"74\" height=\"85\" class=\"alignnone size-full wp-image-43\" /></a>\r\n</li>\r\n<li>\r\n<a href=\"http://www.qdoba.com/\"><img src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/attendees-qdoba.jpg\" alt=\"attendees-qdoba\" width=\"85\" height=\"85\" class=\"alignnone size-full wp-image-44\" /></a>\r\n</li>\r\n<li>\r\n<a href=\"http://www.thrivefarmers.com/\"><img src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/attendees-thrivefarmers.jpg\" alt=\"attendees-thrivefarmers\" width=\"84\" height=\"85\" class=\"alignnone size-full wp-image-45\" /></a>\r\n</li>\r\n<li>\r\n<a href=\"http://www.toms.com/\"><img src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/attendees-toms.jpg\" alt=\"attendees-toms\" width=\"114\" height=\"86\" class=\"alignnone size-full wp-image-46\" /></a>\r\n</li>\r\n<li>\r\n<a href=\"http://www.goodwill.org/\"><img src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/attendees-goodwill.jpg\" alt=\"attendees-goodwill\" width=\"85\" height=\"85\" class=\"alignnone size-full wp-image-41\" /></a>\r\n</li>\r\n<li>\r\n<a href=\"http://www.egood.com/\"><img src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/attendees-egood.jpg\" alt=\"attendees-egood\" width=\"89\" height=\"85\" class=\"alignnone size-full wp-image-40\" /></a>\r\n</li>\r\n<li>\r\n<a href=\"http://www.icfi.com/\"><img src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/attendees-icf.jpg\" alt=\"attendees-icf\" width=\"94\" height=\"85\" class=\"alignnone size-full wp-image-42\" /></a>\r\n</li>\r\n<li>\r\n<a href=\"http://www.cepheid.com/\"><img src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/attendees-cepheid.jpg\" alt=\"attendees-cepheid\" width=\"96\" height=\"85\" class=\"alignnone size-full wp-image-37\" /></a>\r\n</li>\r\n<li>\r\n<a href=\"http://www.unfoundation.org/\"><img src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/attendees-unf.jpg\" alt=\"attendees-unf\" width=\"169\" height=\"84\" class=\"alignnone size-full wp-image-47\" /></a>\r\n</li>\r\n<li>\r\n<a href=\"http://disney.com/\"><img src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/attendees-disney.jpg\" alt=\"attendees-disney\" width=\"158\" height=\"85\" class=\"alignnone size-full wp-image-39\" /></a>\r\n</li>\r\n</ul>\r\n\r\n<h3>Testimonials</h3>\r\n\"We First is the first training I\'ve attended that is truly useful as it helps you define a purpose for your brand or company and act on it using social media tools. The content is fantastic, carefully designed, and you end up with a clear map of what to do and how to do it as opposed to just inspiring information.\" <br />\r\nJavier Rodriguez Merino, Group Marketing Sustainability Director, The Coca-Cola Company<br /><br />\r\n \r\n\"If you were to bring someone in to share the expertise that you\'re getting with the Social Branding Blueprint, it would cost you tens of thousands of dollars. The thing that I like about this training is you have in that blueprint an incredible tool to step out and be able to make some consistent, logical steps to get you to where you want to be.\" \r\nRichard Davis, President, Arbor Scientia\r\n \r\n\"Simon Mainwaring is the new master of the \'three wins\' – for your company, for your customers, and for the planet.\" \r\nSteve Hayden, Vice Chairman, Ogilvy & Mather Worldwide \r\n\r\n\"If your company is interested in keeping ahead of the new wave of customer engagement that is now powered by the new tools of social media – and who isn\'t? – you should have Simon Mainwaring to show you how to do it.\" \r\nRick Ridgeway, VP Environmental Initiatives, Patagonia \r\n\r\n\"Simon Mainwaring has a deep and powerful understanding of social media and presents great opportunities to use it for real change.\"\r\nScott Harrison, founder of charity: water\r\n\r\n\"After training with We First our engagement level on Facebook (people talking about us) has constantly exceeded 10% and mostly stays between 20-30% with a high of 70%. This is compared to good target range between 1-5%. We have seen sales as a direct result of the high interaction levels.\"\r\nMichael Jones, CEO, Thrive Farmers Coffee\r\n\r\n\"This is a completely different experience. What you\'re learning here is actually how to do this; it\'s a hands on thing, a curriculum for learning.\" \r\nRobert Tercek, Chairman, Creative Visions Foundation\r\n\r\n\"The We First training program exceeded any pre-conceived expectations I had. You’ll see a direct impact on your business or cause almost immediately.\"\r\nZack Swire, Founder, eGood\r\n\r\nAfter working with Simon, the number of new business leads increased 40% in the past three months.\r\nMark Burgess, Co-founder, Blue Focus Marketing\r\n\r\n\"Mainwaring is an inspiring leader that truly understands the dynamics in play in the new world of business, online consumer behavior, and how they can collaborate to rethink and rework paths to true global renewal.\" \r\nBrian Solis, award-winning author of Engage, The End of Business As Usual \r\n\r\n\"We First is as prescient as it is visionary – a must for marketers intent on creating a prosperous future for all.\" \r\nRishad Tobaccowala, Chief Strategy and Innovation Officer for VivaKi, Publicis Groupe \r\n\r\n\"Few understand the power of brands and consumers better than Simon Mainwaring. He presents a truly compelling vision of how to transform that power to the benefit of society and the good of capitalism.\" \r\nJeff Jarvis, Author of What Would Google Do? & New Media columnist for The Guardian \r\n\r\n<h3>Attendee Titles</h3>\r\n<p>Leaders come to the annual We First Seminar to learn how their company and marketing must innovate, how to execute the necessary culture shift internally, how they can connect and engage their media-savvy customers and how to lead their business category and social change. These attendees typically have titles such as:</p>\r\n\r\n<ul>\r\n<li>CMO</li>\r\n<li>VP of Marketing</li>\r\n<li>CSO</li>\r\n<li>SVP / Director of Sustainability</li>\r\n<li>SVP of CSR</li>\r\n<li>Chairman</li>\r\n<li>Founder</li>\r\n<li>CEO</li>\r\n</ul>\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n<!--/raw-->','Who Attends','','inherit','open','open','','34-revision-6','','','2013-06-24 18:05:58','2013-06-24 18:05:58','',34,'http://www.wefirstbranding.com/seminar/34-revision-6/',0,'revision','',0),(191,2,'2013-06-24 18:06:37','2013-06-24 18:06:37','<!--raw-->\r\n\r\n<h2>Attendees</h2>\r\n<p>Last year, over 150 executives from leading brands, non-profits, and high-growth companies attended, and this year we are expecting nearly 250. Here are some of last year’s attendees:</p>\r\n\r\n<ul class=\"attendees-list\">\r\n<li>\r\n<a href=\"http://us.coca-cola.com/\"><img src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/attendees-cocacola.jpg\" alt=\"attendees-cocacola\" width=\"228\" height=\"86\" class=\"alignnone size-full wp-image-38\" /></a>\r\n</li>\r\n<li>\r\n<a href=\"http://www.causecast.com/\"><img src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/attendees-causecast.jpg\" alt=\"attendees-causecast\" width=\"65\" height=\"85\" class=\"alignnone size-full wp-image-36\" /></a>\r\n</li>\r\n<li>\r\n<a href=\"http://www.aol.com\"><img src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/attendees-aol.jpg\" alt=\"attendees-aol\" width=\"136\" height=\"85\" class=\"alignnone size-full wp-image-35\" /></a>\r\n</li>\r\n<li>\r\n<a href=\"http://us.movember.com/\"><img src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/attendees-movember.jpg\" alt=\"attendees-movember\" width=\"74\" height=\"85\" class=\"alignnone size-full wp-image-43\" /></a>\r\n</li>\r\n<li>\r\n<a href=\"http://www.qdoba.com/\"><img src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/attendees-qdoba.jpg\" alt=\"attendees-qdoba\" width=\"85\" height=\"85\" class=\"alignnone size-full wp-image-44\" /></a>\r\n</li>\r\n<li>\r\n<a href=\"http://www.thrivefarmers.com/\"><img src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/attendees-thrivefarmers.jpg\" alt=\"attendees-thrivefarmers\" width=\"84\" height=\"85\" class=\"alignnone size-full wp-image-45\" /></a>\r\n</li>\r\n<li>\r\n<a href=\"http://www.toms.com/\"><img src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/attendees-toms.jpg\" alt=\"attendees-toms\" width=\"114\" height=\"86\" class=\"alignnone size-full wp-image-46\" /></a>\r\n</li>\r\n<li>\r\n<a href=\"http://www.goodwill.org/\"><img src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/attendees-goodwill.jpg\" alt=\"attendees-goodwill\" width=\"85\" height=\"85\" class=\"alignnone size-full wp-image-41\" /></a>\r\n</li>\r\n<li>\r\n<a href=\"http://www.egood.com/\"><img src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/attendees-egood.jpg\" alt=\"attendees-egood\" width=\"89\" height=\"85\" class=\"alignnone size-full wp-image-40\" /></a>\r\n</li>\r\n<li>\r\n<a href=\"http://www.icfi.com/\"><img src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/attendees-icf.jpg\" alt=\"attendees-icf\" width=\"94\" height=\"85\" class=\"alignnone size-full wp-image-42\" /></a>\r\n</li>\r\n<li>\r\n<a href=\"http://www.cepheid.com/\"><img src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/attendees-cepheid.jpg\" alt=\"attendees-cepheid\" width=\"96\" height=\"85\" class=\"alignnone size-full wp-image-37\" /></a>\r\n</li>\r\n<li>\r\n<a href=\"http://www.unfoundation.org/\"><img src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/attendees-unf.jpg\" alt=\"attendees-unf\" width=\"169\" height=\"84\" class=\"alignnone size-full wp-image-47\" /></a>\r\n</li>\r\n<li>\r\n<a href=\"http://disney.com/\"><img src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/attendees-disney.jpg\" alt=\"attendees-disney\" width=\"158\" height=\"85\" class=\"alignnone size-full wp-image-39\" /></a>\r\n</li>\r\n</ul>\r\n\r\n<h3>Testimonials</h3>\r\n\"We First is the first training I\'ve attended that is truly useful as it helps you define a purpose for your brand or company and act on it using social media tools. The content is fantastic, carefully designed, and you end up with a clear map of what to do and how to do it as opposed to just inspiring information.\" <br />\r\nJavier Rodriguez Merino, Group Marketing Sustainability Director, The Coca-Cola Company<br /><br />\r\n \r\n\"If you were to bring someone in to share the expertise that you\'re getting with the Social Branding Blueprint, it would cost you tens of thousands of dollars. The thing that I like about this training is you have in that blueprint an incredible tool to step out and be able to make some consistent, logical steps to get you to where you want to be.\" <br />\r\nRichard Davis, President, Arbor Scientia<br /><br />\r\n \r\n\"Simon Mainwaring is the new master of the \'three wins\' – for your company, for your customers, and for the planet.\" <br />\r\nSteve Hayden, Vice Chairman, Ogilvy & Mather Worldwide <br /><br />\r\n\r\n\"If your company is interested in keeping ahead of the new wave of customer engagement that is now powered by the new tools of social media – and who isn\'t? – you should have Simon Mainwaring to show you how to do it.\" <br />\r\nRick Ridgeway, VP Environmental Initiatives, Patagonia <br /><br />\r\n\r\n\"Simon Mainwaring has a deep and powerful understanding of social media and presents great opportunities to use it for real change.\"<br />\r\nScott Harrison, founder of charity: water<br /><br />\r\n\r\n\"After training with We First our engagement level on Facebook (people talking about us) has constantly exceeded 10% and mostly stays between 20-30% with a high of 70%. This is compared to good target range between 1-5%. We have seen sales as a direct result of the high interaction levels.\"<br />\r\nMichael Jones, CEO, Thrive Farmers Coffee<br /><br />\r\n\r\n\"This is a completely different experience. What you\'re learning here is actually how to do this; it\'s a hands on thing, a curriculum for learning.\" <br />\r\nRobert Tercek, Chairman, Creative Visions Foundation<br /><br />\r\n\r\n\"The We First training program exceeded any pre-conceived expectations I had. You’ll see a direct impact on your business or cause almost immediately.\"<br />\r\nZack Swire, Founder, eGood<br /><br />\r\n\r\nAfter working with Simon, the number of new business leads increased 40% in the past three months.<br />\r\nMark Burgess, Co-founder, Blue Focus Marketing<br /><br />\r\n\r\n\"Mainwaring is an inspiring leader that truly understands the dynamics in play in the new world of business, online consumer behavior, and how they can collaborate to rethink and rework paths to true global renewal.\" <br />\r\nBrian Solis, award-winning author of Engage, The End of Business As Usual <br /><br />\r\n\r\n\"We First is as prescient as it is visionary – a must for marketers intent on creating a prosperous future for all.\" <br />\r\nRishad Tobaccowala, Chief Strategy and Innovation Officer for VivaKi, Publicis Groupe <br /><br />\r\n\r\n\"Few understand the power of brands and consumers better than Simon Mainwaring. He presents a truly compelling vision of how to transform that power to the benefit of society and the good of capitalism.\" <br />\r\nJeff Jarvis, Author of What Would Google Do? & New Media columnist for The Guardian <br /><br />\r\n\r\n<h3>Attendee Titles</h3>\r\n<p>Leaders come to the annual We First Seminar to learn how their company and marketing must innovate, how to execute the necessary culture shift internally, how they can connect and engage their media-savvy customers and how to lead their business category and social change. These attendees typically have titles such as:</p>\r\n\r\n<ul>\r\n<li>CMO</li>\r\n<li>VP of Marketing</li>\r\n<li>CSO</li>\r\n<li>SVP / Director of Sustainability</li>\r\n<li>SVP of CSR</li>\r\n<li>Chairman</li>\r\n<li>Founder</li>\r\n<li>CEO</li>\r\n</ul>\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n<!--/raw-->','Who Attends','','inherit','open','open','','34-revision-7','','','2013-06-24 18:06:37','2013-06-24 18:06:37','',34,'http://www.wefirstbranding.com/seminar/34-revision-7/',0,'revision','',0),(192,2,'2013-06-22 01:00:29','2013-06-22 01:00:29','<article>\r\n              <h2>\r\n                Hands-on education from top marketers and business leaders\r\n              </h2>\r\n<p>\r\nWe First is deeply committed to ensuring you get real value for your business from our event. With this in mind, our interactive two day program is structured around two tracks.</p>\r\n              <p>\r\n                <strong>2013 Social Branding Blueprint</strong>: Over the course of the Seminar, Simon Mainwaring will lead attendees through six Modules of the new 2013 We First Social Branding Blueprint. Each session is an active work session during which attendees answer questions specific to their brand challenges, to ensure they leave the seminar with tangible value and action steps. Each Module session includes instruction, a Q&A, and a break-out session with peers.\r\n              </p>\r\n              <p>\r\n                <strong>Guest speakers</strong>: The Modules are broken up by a second track comprised of world-class business leaders who will share their strategic insights and learnings from many of the world’s most effective social impact campaigns. These presentations will take the form of keynotes or fireside chats with a Q&A session for attendees. \r\n              </p>\r\n              <p>\r\n                Check back often as we’ll continue to add more details and opportunities in the coming weeks.\r\n              </p>\r\n            </article>\r\n<div id=\"program-schedule\" style=\"padding-top:50px; margin-left: -50px;\">\r\n		<div class=\"container\">\r\n			<div class=\"row\">\r\n                <table width=\"725\">\r\n  <tr>\r\n    <td colspan=\"3\" class=\"intro\">Monday, Sept 24</td>\r\n    </tr>\r\n  <tr>\r\n    <td width=\"80\">&nbsp;</td>\r\n    <td width=\"314\" class=\"row-head\"><strong><u>Presenter</u></strong></td>\r\n    <td width=\"315\" class=\"row-head\"><strong><u>Topic</u></strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 1</strong></td>\r\n    <td>Simon Mainwaring, CEO & Chief Creative Officer, We First</td>\r\n    <td><strong>Profit to Purpose</strong>: The need for new corporate leadership and how it builds your business.</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>To be announced shortly</td>\r\n    <td><strong>Global insights</strong> into new customer trends, technologies, and expectations.</td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 2</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, We First</td>\r\n    <td><strong>Integration to Impact</strong>: Purposeful leadership, employee and stakeholder engagement. </td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Lunch and Networking Break</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>To be announced shortly</td>\r\n    <td>&nbsp;</td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 3</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, We First</td>\r\n    <td><strong>Strategy to Story</strong>: Defining and framing brand stories that customers want to share.</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Panel</strong></td>\r\n    <td>To be announced shortly.</td>\r\n    <td>Conscious leadership, employee productivity and mission-based marketing</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>VIP Cocktail Reception and Dinner<br />Special guest to be announced shortly</strong></td>\r\n  </tr>\r\n</table>\r\n<br />\r\n<table width=\"725\">\r\n  <tr>\r\n    <td colspan=\"3\" class=\"intro\">Tuesday, Sept 25</td>\r\n    </tr>\r\n  <tr>\r\n    <td width=\"81\">&nbsp;</td>\r\n    <td width=\"314\" class=\"row-head\"><strong><u>Presenter</u></strong></td>\r\n    <td width=\"314\" class=\"row-head\"><strong><u>Topic</u></strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 1</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, We First</td>\r\n    <td><strong>Communication to Community</strong>: How to architect a self-sustaining community that builds your business.</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>To be announced shortly.</td>\r\n    <td><strong>Social Storytelling</strong> that protects and promotes your brand in today\'s consumer activist marketplace.</td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 2</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, We First</td>\r\n    <td><strong>Measurement to Management</strong>: Measuring and managing the bottom line benefits of mission-based marketing. </td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Lunch and Networking Break</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>To be announced shortly</td>\r\n    <td>&nbsp;</td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 3</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer,We First</td>\r\n    <td><strong>Innovation to Leadership</strong>: Leading the market, competitors and conversation through innovation. </td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Panel</strong></td>\r\n    <td>-Aaron Sherinian, VP of Communications &amp; Public Relations, United Nations Foundation\r\n      -Paull Young, Director of Digital at charity: water</td>\r\n    <td>How to use digital, social, and mobile technologies to architect a <strong>sustainable customer community</strong>.</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Closing Remarks</strong></td>\r\n  </tr>\r\n</table>\r\n			</div>\r\n		</div>\r\n	</div>','Program','','inherit','open','open','','2-revision-42','','','2013-06-22 01:00:29','2013-06-22 01:00:29','',2,'http://www.wefirstbranding.com/seminar/2-revision-42/',0,'revision','',0),(193,2,'2013-06-24 18:09:10','2013-06-24 18:09:10','<article>\r\n              <h2>\r\n                Hands-on education from top marketers and business leaders\r\n              </h2>\r\n<p>\r\nWe First is deeply committed to ensuring you get real value for your business from our event. With this in mind, our interactive two day program is structured around two tracks.</p>\r\n              <p>\r\n                <strong>2013 Social Branding Blueprint</strong>: Over the course of the Seminar, Simon Mainwaring will lead attendees through six Modules of the new 2013 We First Social Branding Blueprint. Each session is an active work session during which attendees answer questions specific to their brand challenges, to ensure they leave the seminar with tangible value and action steps. Each Module session includes instruction, a Q&A, and a break-out session with peers.\r\n              </p>\r\n              <p>\r\n                <strong>Guest speakers</strong>: The Modules are broken up by a second track comprised of world-class business leaders who will share their strategic insights and learnings from many of the world’s most effective social impact campaigns. These presentations will take the form of keynotes or fireside chats with a Q&A session for attendees. \r\n              </p>\r\n              <p>\r\n                Check back often as we’ll continue to add more details and opportunities in the coming weeks.\r\n              </p>\r\n            </article>\r\n<div id=\"program-schedule\" style=\"padding-top:50px; margin-left: -50px;\">\r\n		<div class=\"container\">\r\n			<div class=\"row\">\r\n                <table width=\"725\">\r\n  <tr>\r\n    <td colspan=\"3\" class=\"intro\">Monday, Sept 24</td>\r\n    </tr>\r\n  <tr>\r\n    <td width=\"80\">&nbsp;</td>\r\n    <td width=\"314\" class=\"row-head\"><strong><u>Presenter</u></strong></td>\r\n    <td width=\"315\" class=\"row-head\"><strong><u>Topic</u></strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 1</strong></td>\r\n    <td>Simon Mainwaring, CEO & Chief Creative Officer, We First</td>\r\n    <td><strong>Profit to Purpose</strong>: The need for new corporate leadership and how it builds your business.</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>To be announced shortly</td>\r\n    <td><strong>Global insights</strong> into new customer trends, technologies, and expectations.</td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 2</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, We First</td>\r\n    <td><strong>Integration to Impact</strong>: Purposeful leadership, employee and stakeholder engagement. </td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\" style=\"background:#b55555; color: #fff;\"><strong>Lunch and Networking Break</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>To be announced shortly</td>\r\n    <td>&nbsp;</td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 3</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, We First</td>\r\n    <td><strong>Strategy to Story</strong>: Defining and framing brand stories that customers want to share.</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Panel</strong></td>\r\n    <td>To be announced shortly.</td>\r\n    <td>Conscious leadership, employee productivity and mission-based marketing</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>VIP Cocktail Reception and Dinner<br />Special guest to be announced shortly</strong></td>\r\n  </tr>\r\n</table>\r\n<br />\r\n<table width=\"725\">\r\n  <tr>\r\n    <td colspan=\"3\" class=\"intro\">Tuesday, Sept 25</td>\r\n    </tr>\r\n  <tr>\r\n    <td width=\"81\">&nbsp;</td>\r\n    <td width=\"314\" class=\"row-head\"><strong><u>Presenter</u></strong></td>\r\n    <td width=\"314\" class=\"row-head\"><strong><u>Topic</u></strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 1</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, We First</td>\r\n    <td><strong>Communication to Community</strong>: How to architect a self-sustaining community that builds your business.</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>To be announced shortly.</td>\r\n    <td><strong>Social Storytelling</strong> that protects and promotes your brand in today\'s consumer activist marketplace.</td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 2</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, We First</td>\r\n    <td><strong>Measurement to Management</strong>: Measuring and managing the bottom line benefits of mission-based marketing. </td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Lunch and Networking Break</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>To be announced shortly</td>\r\n    <td>&nbsp;</td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 3</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer,We First</td>\r\n    <td><strong>Innovation to Leadership</strong>: Leading the market, competitors and conversation through innovation. </td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Panel</strong></td>\r\n    <td>-Aaron Sherinian, VP of Communications &amp; Public Relations, United Nations Foundation\r\n      -Paull Young, Director of Digital at charity: water</td>\r\n    <td>How to use digital, social, and mobile technologies to architect a <strong>sustainable customer community</strong>.</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Closing Remarks</strong></td>\r\n  </tr>\r\n</table>\r\n			</div>\r\n		</div>\r\n	</div>','Program','','inherit','open','open','','2-revision-43','','','2013-06-24 18:09:10','2013-06-24 18:09:10','',2,'http://www.wefirstbranding.com/seminar/2-revision-43/',0,'revision','',0),(194,3,'2013-06-24 04:03:44','2013-06-24 04:03:44','<!--raw-->\r\n<h2>Speakers</h2>\r\n<p>We First is proud to have a community of world-class thought leaders and change agents who are demonstrating how \r\nbusiness can be a force for good. Below is a list of confirmed 2013 We First Seminar speakers sure to educate and inspire.</p>\r\n\r\n<div class=\"inner-col40\">\r\n<img src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/bio-simon.jpg\" alt=\"bio-simon\" width=\"217\" height=\"246\" class=\"alignnone size-full wp-image-9\" />\r\n\r\n<div class=\"social-links\">\r\n<a href=\"http://www.linkedin.com/groups?gid=3717514&mostPopular=\"><img src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/icon-social-linkedin.gif\" alt=\"icon-social-linkedin\" width=\"35\" height=\"34\" class=\"alignnone size-full wp-image-8\" /></a>\r\n\r\n<a href=\"http://www.twitter.com/simonmainwaring\"><img src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/icon-social-twitter.gif\" alt=\"icon-social-twitter\" width=\"35\" height=\"34\" class=\"alignnone size-full wp-image-7\" /></a>\r\n</div>\r\n</div>\r\n\r\n<div class=\"inner-col60\">\r\n<h2>Simon Mainwaring</h2>           \r\nCEO & Founder of We First\r\n\r\n<p>Simon Mainwaring is a world-class branding consultant, a New York Times bestselling author, an \r\ninfluential blogger and international \r\nkeynote speaker. He is an Advisory Board member of Sustainable Brands, the Center for Public \r\nDiplomacy at the USC Annenberg School, the Transformational \r\nLeadership Council and a Fellow of the Royal Society of Arts in London, as well as a contributor to Fast Company, Huffington Post, \r\nMashable, GOOD and Forbes. His bestseller, We First, was named Best Marketing Book of 2011 by strategy+business, an Amazon Top Ten Business book and has been translated into Russian, Chinese, Mandarin and Korean. Prior to We First, he was an award-winning Nike creative at Wieden & Kennedy and worldwide creative director on \r\nMotorola at Ogilvy.</p>\r\n</div>\r\n\r\n<div class=\"inner-col40\">\r\n<img src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/Tom-LaForge.jpg\" alt=\"bio-tom\" width=\"217\" height=\"240\" class=\"alignnone size-full wp-image-9\" />\r\n\r\n<div class=\"social-links\">\r\n<a href=\"http://www.linkedin.com/in/tomlaforge/\"><img src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/icon-social-linkedin.gif\" alt=\"icon-social-linkedin\" width=\"35\" height=\"34\" class=\"alignnone size-full wp-image-8\" /></a>\r\n\r\n<a href=\"https://twitter.com/TomLaForge\"><img src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/icon-social-twitter.gif\" alt=\"icon-social-twitter\" width=\"35\" height=\"34\" class=\"alignnone size-full wp-image-7\" /></a>\r\n</div>\r\n</div>\r\n\r\n<div class=\"inner-col60\">\r\n<h2>Tom LaForge</h2>           \r\nGlobal Director, Human & Cultural Insights at the Coca-Cola Company\r\n\r\n<p>Tom studies the large, long-term macroforces that are reshaping our world and driving the changes in human behavior that we all call trends. His work is used to guide development of Coca-Cola\'s portfolio and M&A strategies; brand and communication strategies; and most recently Coca-Cola\'s worldwide sustainability platform called Live Positively. He has explored such topics as the meaning of well-being, sports and fitness, happiness, and the rising value of design in over 30 countries. He is fascinated by the unprecedented set of socio-historic drivers that are generating dramatic attitudinal changes across the globe – such changes as expanding worldviews, increasing demands on businesses (and their customers) to address social and environmental challenges, and the increasing value of human creativity.</p>\r\n</div>\r\n\r\n<div class=\"inner-col40\">\r\n<img src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/Sherinian-Aaron-44.jpg\" alt=\"bio-aaron\" width=\"217\" height=\"304\" class=\"alignnone size-full wp-image-9\" />\r\n\r\n<div class=\"social-links\">\r\n<a href=\"http://www.linkedin.com/pub/aaron-sherinian/b/a5b/5a9\"><img src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/icon-social-linkedin.gif\" alt=\"icon-social-linkedin\" width=\"35\" height=\"34\" class=\"alignnone size-full wp-image-8\" /></a>\r\n\r\n<a href=\"https://twitter.com/ASherinian\"><img src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/icon-social-twitter.gif\" alt=\"icon-social-twitter\" width=\"35\" height=\"34\" class=\"alignnone size-full wp-image-7\" /></a>\r\n</div>\r\n</div>\r\n\r\n<div class=\"inner-col60\">\r\n<h2>Aaron Sherinian</h2>           \r\nVice President, Communications and Public Relations for the United Nations Foundation\r\n\r\n<p>Aaron has led the Foundation’s public relations efforts, media relationships, strategic outreach, and online presence since 2009, managing an award-winning team of communicators and digital pioneers who believe that innovative communications can help change the world.  He has helped build some of the most talked about milestones in digital global engagement around causes and UN issues over the last few years including the Social Good Summit, #GivingTuesday, Rio+Social and the Momentum1000 global social media rally.  \r\nHis professional background includes a decade of service as a Foreign Service Officer for the U.S. Department of State. Aaron is proud to be a part of the public relations community as a member of the Arthur Page Society, the Seminar, the Public Relations Society of America (PRSA), the National Association of Government Communicators (NAGC).  His team won two consecutive honors by PRNews as \"Public Affairs Team of the Year\" in 2012 and 2013.\r\nHe blogs at <a href=\"http://GlobalExtrovert.com\" target=\"_blank\">GlobalExtrovert.com</a> about fatherhood, public relations and social media.</p>\r\n</div>\r\n\r\n<div class=\"inner-col40\">\r\n<img src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/Paull-Young.jpg\" alt=\"bio-paull\" width=\"217\" height=\"290\" class=\"alignnone size-full wp-image-9\" />\r\n\r\n<div class=\"social-links\">\r\n<a href=\"http://www.linkedin.com/in/paullyoung\"><img src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/icon-social-linkedin.gif\" alt=\"icon-social-linkedin\" width=\"35\" height=\"34\" class=\"alignnone size-full wp-image-8\" /></a>\r\n\r\n<a href=\"http://www.twitter.com/paullyoung\"><img src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/icon-social-twitter.gif\" alt=\"icon-social-twitter\" width=\"35\" height=\"34\" class=\"alignnone size-full wp-image-7\" /></a>\r\n</div>\r\n</div>\r\n\r\n<div class=\"inner-col60\">\r\n<h2>Paull Young</h2>           \r\nDirector of Digital at charity: water\r\n\r\n<p>charity: water is a non-profit devoted to bringing clean and safe drinking water to the 800 million people without. Frequently nominated as one of the leading digital non-profits, charity: water was the first non-profit to have 1 million Twitter followers and has 75% of its fundraising come through digital channels. \r\n\r\nPaull\'s leadership of charity: water\'s digital strategy has seen him recognized by the Australian Trade Commission as one of the \'Global 50\' influential Australian expatriates, by the Direct Marketing Educational Foundation as an industry \'Rising Star\' and is twice a finalist in the Care2 Impact Prize.\r\n\r\nPaull formerly was Senior Account Director with social media agency Converseon, where he led award winning campaigns for Fortune 500 clients such as Graco, Kohler, Telstra, New York Times and Cisco. \r\nPaull moved to New York from Sydney in 2007 as a well known PR and Marketing blogger and commentator. His work has been featured on FOX News, Wall St Journal, Sydney Morning Herald, CNN and the Australian Financial Review.</p>\r\n</div>\r\n\r\n<p>Check back soon- We\'ll be announcing more extraordinary speakers shortly!</p>\r\n\r\n<!--/raw-->','Speakers','','inherit','open','open','','6-revision-20','','','2013-06-24 04:03:44','2013-06-24 04:03:44','',6,'http://www.wefirstbranding.com/seminar/6-revision-20/',0,'revision','',0),(195,2,'2013-06-24 18:09:51','2013-06-24 18:09:51','<article>\r\n              <h2>\r\n                Hands-on education from top marketers and business leaders\r\n              </h2>\r\n<p>\r\nWe First is deeply committed to ensuring you get real value for your business from our event. With this in mind, our interactive two day program is structured around two tracks.</p>\r\n              <p>\r\n                <strong>2013 Social Branding Blueprint</strong>: Over the course of the Seminar, Simon Mainwaring will lead attendees through six Modules of the new 2013 We First Social Branding Blueprint. Each session is an active work session during which attendees answer questions specific to their brand challenges, to ensure they leave the seminar with tangible value and action steps. Each Module session includes instruction, a Q&A, and a break-out session with peers.\r\n              </p>\r\n              <p>\r\n                <strong>Guest speakers</strong>: The Modules are broken up by a second track comprised of world-class business leaders who will share their strategic insights and learnings from many of the world’s most effective social impact campaigns. These presentations will take the form of keynotes or fireside chats with a Q&A session for attendees. \r\n              </p>\r\n              <p>\r\n                Check back often as we’ll continue to add more details and opportunities in the coming weeks.\r\n              </p>\r\n            </article>\r\n<div id=\"program-schedule\" style=\"padding-top:50px; margin-left: -50px;\">\r\n		<div class=\"container\">\r\n			<div class=\"row\">\r\n                <table width=\"725\">\r\n  <tr>\r\n    <td colspan=\"3\" class=\"intro\">Monday, Sept 24</td>\r\n    </tr>\r\n  <tr>\r\n    <td width=\"80\">&nbsp;</td>\r\n    <td width=\"314\" class=\"row-head\"><strong><u>Presenter</u></strong></td>\r\n    <td width=\"315\" class=\"row-head\"><strong><u>Topic</u></strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 1</strong></td>\r\n    <td>Simon Mainwaring, CEO & Chief Creative Officer, We First</td>\r\n    <td><strong>Profit to Purpose</strong>: The need for new corporate leadership and how it builds your business.</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>To be announced shortly</td>\r\n    <td><strong>Global insights</strong> into new customer trends, technologies, and expectations.</td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 2</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, We First</td>\r\n    <td><strong>Integration to Impact</strong>: Purposeful leadership, employee and stakeholder engagement. </td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddlewhite\"><strong>Lunch and Networking Break</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>To be announced shortly</td>\r\n    <td>&nbsp;</td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 3</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, We First</td>\r\n    <td><strong>Strategy to Story</strong>: Defining and framing brand stories that customers want to share.</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Panel</strong></td>\r\n    <td>To be announced shortly.</td>\r\n    <td>Conscious leadership, employee productivity and mission-based marketing</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddlewhite\"><strong>VIP Cocktail Reception and Dinner<br />Special guest to be announced shortly</strong></td>\r\n  </tr>\r\n</table>\r\n<br />\r\n<table width=\"725\">\r\n  <tr>\r\n    <td colspan=\"3\" class=\"intro\">Tuesday, Sept 25</td>\r\n    </tr>\r\n  <tr>\r\n    <td width=\"81\">&nbsp;</td>\r\n    <td width=\"314\" class=\"row-head\"><strong><u>Presenter</u></strong></td>\r\n    <td width=\"314\" class=\"row-head\"><strong><u>Topic</u></strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 1</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, We First</td>\r\n    <td><strong>Communication to Community</strong>: How to architect a self-sustaining community that builds your business.</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>To be announced shortly.</td>\r\n    <td><strong>Social Storytelling</strong> that protects and promotes your brand in today\'s consumer activist marketplace.</td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 2</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, We First</td>\r\n    <td><strong>Measurement to Management</strong>: Measuring and managing the bottom line benefits of mission-based marketing. </td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddlewhite\"><strong>Lunch and Networking Break</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>To be announced shortly</td>\r\n    <td>&nbsp;</td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 3</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer,We First</td>\r\n    <td><strong>Innovation to Leadership</strong>: Leading the market, competitors and conversation through innovation. </td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Panel</strong></td>\r\n    <td>-Aaron Sherinian, VP of Communications &amp; Public Relations, United Nations Foundation\r\n      -Paull Young, Director of Digital at charity: water</td>\r\n    <td>How to use digital, social, and mobile technologies to architect a <strong>sustainable customer community</strong>.</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddlewhite\"><strong>Closing Remarks</strong></td>\r\n  </tr>\r\n</table>\r\n			</div>\r\n		</div>\r\n	</div>','Program','','inherit','open','open','','2-revision-44','','','2013-06-24 18:09:51','2013-06-24 18:09:51','',2,'http://www.wefirstbranding.com/seminar/2-revision-44/',0,'revision','',0),(199,2,'2013-06-26 19:37:48','2013-06-26 19:37:48','AFFILIATE SIGN UP:\nReasons to get involved:\n•	50% commission on ticket sales in your community\nShareable event promotion visuals and messaging \nValuable pre-seminar content including infographics, G+ Hangouts, and articles to share with your community\n<strong>Reasons why your community should attend the 2013 We First Social Branding Seminar:</strong>\n<ul>\n	<li>Hands-on training from an exclusive line-up of the best marketing and business leaders in the world</li>\n\n	<li>Ample brainstorming and networking time with our extraordinary speakers and over 200 high-level executives from global brands like Nike, Coca-Cola, UN Foundation, charity: water, and more.</li>\n\n	<li>A practical and actionable new 2013 Social Branding Blueprint specific to their business, built on the best practices, case studies and bottom line benefits of the world’s smartest marketers and brand innovators.</li>\n\n	<li>A FREE TICKET to invite their favorite non-profit or Foundation partner, so they’ll have a positive impact just by attending. </li>\n</ul>\n\n','Affiliates','','inherit','open','open','','198-revision','','','2013-06-26 19:37:48','2013-06-26 19:37:48','',198,'http://www.wefirstbranding.com/seminar/198-revision/',0,'revision','',0),(201,2,'2013-06-26 19:38:13','2013-06-26 19:38:13','AFFILIATE SIGN UP:\r\n<strong>Reasons to get involved:</strong>\r\n<ul>\r\n	<li>50% commission on ticket sales in your community</li>\r\n\r\n	<li>Shareable event promotion visuals and messaging </li>\r\n\r\n	<li>Valuable pre-seminar content including infographics, G+ Hangouts, and articles to share with your community</li>\r\n</ul>\r\n\r\n\r\n<strong>Reasons why your community should attend the 2013 We First Social Branding Seminar:</strong>\r\n<ul>\r\n	<li>Hands-on training from an exclusive line-up of the best marketing and business leaders in the world</li>\r\n\r\n	<li>Ample brainstorming and networking time with our extraordinary speakers and over 200 high-level executives from global brands like Nike, Coca-Cola, UN Foundation, charity: water, and more.</li>\r\n\r\n	<li>A practical and actionable new 2013 Social Branding Blueprint specific to their business, built on the best practices, case studies and bottom line benefits of the world’s smartest marketers and brand innovators.</li>\r\n\r\n	<li>A FREE TICKET to invite their favorite non-profit or Foundation partner, so they’ll have a positive impact just by attending. </li>\r\n</ul>\r\n\r\n','Affiliates','','inherit','open','open','','198-revision-2','','','2013-06-26 19:38:13','2013-06-26 19:38:13','',198,'http://www.wefirstbranding.com/seminar/198-revision-2/',0,'revision','',0),(202,3,'2013-07-01 20:14:24','2013-07-01 20:14:24','<h3>AFFILIATE SIGN UP:</h3>\r\n<strong>Reasons to get involved:</strong>\r\n<ul>\r\n	<li>· <strong>50% commission on ticket sales</strong> in your community</li>\r\n	<li>· <strong>Shareable event promotion visuals and messaging</strong></li>\r\n	<li>· <strong>Valuable pre-seminar content</strong> including infographics, G+ Hangouts, and articles to share with your community</li>\r\n</ul>\r\n<strong>Reasons why your community should attend the 2013 We First Social Branding Seminar:</strong>\r\n<ul>\r\n	<li>· <strong>Hands-on training</strong> from an exclusive line-up of the best marketing and business leaders in the world</li>\r\n	<li>· <strong>Ample brainstorming and networking</strong> time with our extraordinary 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community</li>\r\n\r\n	<li>Shareable event promotion visuals and messaging </li>\r\n\r\n	<li>Valuable pre-seminar content including infographics, G+ Hangouts, and articles to share with your community</li>\r\n</ul>\r\n\r\n\r\n<strong>Reasons why your community should attend the 2013 We First Social Branding Seminar:</strong>\r\n<ul>\r\n	<li>Hands-on training from an exclusive line-up of the best marketing and business leaders in the world</li>\r\n\r\n	<li>Ample brainstorming and networking time with our extraordinary speakers and over 200 high-level executives from global brands like Nike, Coca-Cola, UN Foundation, charity: water, and more.</li>\r\n\r\n	<li>A practical and actionable new 2013 Social Branding Blueprint specific to their business, built on the best practices, case studies and bottom line benefits of the world’s smartest marketers and brand innovators.</li>\r\n\r\n	<li>A FREE TICKET to invite their favorite non-profit or Foundation partner, so they’ll have a positive 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promo partner that sells 10 tickets</li>\r\n	<li>· <strong>Shareable event promotion visuals and messaging</strong></li>\r\n	<li>· <strong>Valuable pre-seminar content</strong> including infographics, G+ Hangouts, and articles to share with your community</li>\r\n</ul>\r\n<strong>Reasons why your community should attend the 2013 We First Social Branding Seminar:</strong>\r\n<ul>\r\n	<li>· <strong>Hands-on training</strong> from an exclusive line-up of the best marketing and business leaders in the world</li>\r\n	<li>· <strong>Ample brainstorming and networking</strong> time with our extraordinary speakers and over 200 high-level executives from global brands like Nike, Coca-Cola, UN Foundation, charity: water, and more.</li>\r\n	<li>· A practical and actionable <strong>new 2013 Social Branding Blueprint</strong> specific to their business, built on the best practices, case studies and bottom line benefits of the world’s smartest marketers and brand innovators.</li>\r\n	<li>· A 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</div>\r\n    <div class=\"infusion-field\">\r\n        <label for=\"inf_other_NotifyOnSale\">Notify on Sale</label><div class=\"infusion-radio\"><span class=\"infusion-option\"><input id=\"inf_other_NotifyOnSale_1\" name=\"inf_other_NotifyOnSale\" type=\"radio\" value=\"1\" /><label for=\"inf_other_NotifyOnSale_1\">Yes</label></span>&nbsp;&nbsp;<span class=\"infusion-option\"><input id=\"inf_other_NotifyOnSale_0\" name=\"inf_other_NotifyOnSale\" type=\"radio\" value=\"0\" /><label for=\"inf_other_NotifyOnSale_0\">No</label></span>\r\n        </div>\r\n    </div>\r\n    <div class=\"infusion-submit\">\r\n        <input type=\"submit\" value=\"Submit\" />\r\n    </div>\r\n    </div>\r\n</form>','Promo Partners','','publish','open','open','','promo-partners','','','2013-06-27 19:37:34','2013-06-27 19:37:34','',0,'http://www.wefirstbranding.com/seminar/?page_id=205',0,'page','',0),(206,2,'2013-06-26 19:44:18','2013-06-26 19:44:18','<h3>PROMO PARTNER SIGN UP:</h3>\n<strong>Reasons to get involved:</strong>\n<ul>\n	<li>&middot; <strong>30% commission on ticket sales</strong> in your community</li>\n\n	<li>&middot; <strong>1 Free Seminar Ticket</strong> for every promo partner that sells 10 tickets</li>\n\n	<li>&middot; <strong>Shareable event promotion visuals and messaging</strong> </li>\n\n	<li>&middot; Valuable pre-seminar content including infographics, G+ Hangouts, and articles to share with your community</li>\n</ul>\n\n\n<strong>Reasons why your community should attend the 2013 We First Social Branding Seminar:</strong>\n<ul>\n	<li>&middot; Hands-on training from an exclusive line-up of the best marketing and business leaders in the world</li>\n\n	<li>&middot; Ample brainstorming and networking time with our extraordinary speakers and over 200 high-level executives from global brands like Nike, Coca-Cola, UN Foundation, charity: water, and more.</li>\n\n	<li>&middot; A practical and actionable new 2013 Social Branding Blueprint specific to their business, built on the best practices, case studies and bottom line benefits of the world’s smartest marketers and brand innovators.</li>\n\n	<li>&middot; A FREE TICKET to invite their favorite non-profit or Foundation partner, so they’ll have a positive impact just by attending. </li>\n</ul>','Promo Partners','','inherit','open','open','','205-revision','','','2013-06-26 19:44:18','2013-06-26 19:44:18','',205,'http://www.wefirstbranding.com/seminar/205-revision/',0,'revision','',0),(231,2,'2013-06-27 19:35:20','2013-06-27 19:35:20','<h3>AFFILIATE SIGN UP:</h3>\r\n<strong>Reasons to get involved:</strong>\r\n<ul>\r\n	<li>&middot; <strong>50% commission on ticket sales</strong> in your community</li>\r\n\r\n	<li>&middot; <strong>Shareable event promotion visuals and messaging</strong> </li>\r\n\r\n	<li>&middot; <strong>Valuable pre-seminar content</strong> including infographics, G+ Hangouts, and articles to share with your community</li>\r\n</ul>\r\n\r\n\r\n<strong>Reasons why your community should 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action=\"https://wut89066.infusionsoft.com/app/form/process/ea56bea36c500bfb0daf3145c2ab2fe7\" class=\"infusion-form\" method=\"POST\">\r\n    <div style=\"width: 250px;display:inline-block;vertical-align: top\"><input name=\"inf_form_xid\" type=\"hidden\" value=\"ea56bea36c500bfb0daf3145c2ab2fe7\" /><input name=\"inf_form_name\" type=\"hidden\" value=\"Affiliates\" /><div class=\"infusion-field\">\r\n        <label for=\"inf_field_FirstName\">First Name *</label>\r\n        <input class=\"infusion-field-input-container\" id=\"inf_field_FirstName\" name=\"inf_field_FirstName\" type=\"text\" />\r\n    </div>\r\n    <div class=\"infusion-field\">\r\n        <label for=\"inf_field_LastName\">Last Name *</label>\r\n        <input class=\"infusion-field-input-container\" id=\"inf_field_LastName\" name=\"inf_field_LastName\" type=\"text\" />\r\n    </div>\r\n    <div class=\"infusion-field\">\r\n        <label for=\"inf_field_Company\">Company</label>\r\n        <input class=\"infusion-field-input-container\" id=\"inf_field_Company\" name=\"inf_field_Company\" type=\"text\" />\r\n    </div>\r\n    <div class=\"infusion-field\">\r\n        <label for=\"inf_field_Email\">Email *</label>\r\n        <input class=\"infusion-field-input-container\" id=\"inf_field_Email\" name=\"inf_field_Email\" type=\"text\" />\r\n    </div>\r\n    <div class=\"infusion-field\">\r\n        <label for=\"inf_field_Phone1\">Phone 1</label>\r\n        <input class=\"infusion-field-input-container\" id=\"inf_field_Phone1\" name=\"inf_field_Phone1\" type=\"text\" />\r\n    </div>\r\n\r\n    <div class=\"infusion-field\">\r\n        <label for=\"inf_custom_PayeeNameforCommission\">Payee Name for Commission</label>\r\n        <input class=\"infusion-field-input-container\" id=\"inf_custom_PayeeNameforCommission\" name=\"inf_custom_PayeeNameforCommission\" type=\"text\" />\r\n    </div>\r\n        </div>\r\n    <div style=\"width: 250px;display:inline-block;vertical-align: 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name=\"inf_other_RetypePassword\" type=\"password\" />\r\n    </div>\r\n    <div class=\"infusion-field\">\r\n        <label for=\"inf_other_NotifyOnLead\">Notify on Lead</label><div class=\"infusion-radio\">\r\n            <span class=\"infusion-option\"><input id=\"inf_other_NotifyOnLead_1\" name=\"inf_other_NotifyOnLead\" type=\"radio\" value=\"1\" /><label for=\"inf_other_NotifyOnLead_1\">Yes</label></span>&nbsp;&nbsp;<span class=\"infusion-option\"><input id=\"inf_other_NotifyOnLead_0\" name=\"inf_other_NotifyOnLead\" type=\"radio\" value=\"0\" /><label for=\"inf_other_NotifyOnLead_0\">No</label>\r\n            </span>\r\n        </div>\r\n    </div>\r\n    <div class=\"infusion-field\">\r\n        <label for=\"inf_other_NotifyOnSale\">Notify on Sale</label><div class=\"infusion-radio\"><span class=\"infusion-option\"><input id=\"inf_other_NotifyOnSale_1\" name=\"inf_other_NotifyOnSale\" type=\"radio\" value=\"1\" /><label 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with your community</li>\r\n</ul>\r\n\r\n\r\n<strong>Reasons why your community should attend the 2013 We First Social Branding Seminar:</strong>\r\n<ul>\r\n	<li>&middot; Hands-on training from an exclusive line-up of the best marketing and business leaders in the world</li>\r\n\r\n	<li>&middot; Ample brainstorming and networking time with our extraordinary speakers and over 200 high-level executives from global brands like Nike, Coca-Cola, UN Foundation, charity: water, and more.</li>\r\n\r\n	<li>&middot; A practical and actionable new 2013 Social Branding Blueprint specific to their business, built on the best practices, case studies and bottom line benefits of the world’s smartest marketers and brand innovators.</li>\r\n\r\n	<li>&middot; A FREE TICKET to invite their favorite non-profit or Foundation partner, so they’ll have a positive impact just by attending. </li>\r\n</ul>\r\n','Affiliates','','inherit','open','open','','198-revision-5','','','2013-06-26 19:42:02','2013-06-26 19:42:02','',198,'http://www.wefirstbranding.com/seminar/198-revision-5/',0,'revision','',0),(209,2,'2013-06-26 19:45:29','2013-06-26 19:45:29','<h3>AFFILIATE SIGN UP:</h3>\r\n<strong>Reasons to get involved:</strong>\r\n<ul>\r\n	<li>&middot; <strong>50% commission on ticket sales</strong> in your community</li>\r\n\r\n	<li>&middot; <strong>Shareable event promotion visuals and messaging</strong> </li>\r\n\r\n	<li>&middot; <strong>Valuable pre-seminar content</strong> including infographics, G+ Hangouts, and articles to share with your community</li>\r\n</ul>\r\n\r\n\r\n<strong>Reasons why your community should attend the 2013 We First Social Branding Seminar:</strong>\r\n<ul>\r\n	<li>&middot; <strong>Hands-on training</strong> from an exclusive line-up of the best marketing and business leaders in the world</li>\r\n\r\n	<li>&middot; <strong>Ample brainstorming and networking</strong> time with our extraordinary speakers and over 200 high-level executives from global brands like Nike, Coca-Cola, UN Foundation, charity: water, and more.</li>\r\n\r\n	<li>&middot; A practical and actionable <strong>new 2013 Social Branding Blueprint</strong> specific to their business, built on the best practices, case studies and bottom line benefits of the world’s smartest marketers and brand innovators.</li>\r\n\r\n	<li>&middot; A FREE TICKET to invite their favorite non-profit or Foundation partner, so they’ll have a positive impact just by attending. </li>\r\n</ul>\r\n','Affiliates','','inherit','open','open','','198-revision-6','','','2013-06-26 19:45:29','2013-06-26 19:45:29','',198,'http://www.wefirstbranding.com/seminar/198-revision-6/',0,'revision','',0),(210,2,'2013-06-26 19:45:37','2013-06-26 19:45:37','<h3>AFFILIATE SIGN UP:</h3>\r\n<strong>Reasons to get involved:</strong>\r\n<ul>\r\n	<li>&middot; <strong>50% commission on ticket sales</strong> in your community</li>\r\n\r\n	<li>&middot; <strong>Shareable event promotion visuals and messaging</strong> </li>\r\n\r\n	<li>&middot; <strong>Valuable pre-seminar content</strong> including infographics, G+ Hangouts, and articles to share with your community</li>\r\n</ul>\r\n\r\n\r\n<strong>Reasons why your community should attend the 2013 We First Social Branding Seminar:</strong>\r\n<ul>\r\n	<li>&middot; <strong>Hands-on training</strong> from an exclusive line-up of the best marketing and business leaders in the world</li>\r\n\r\n	<li>&middot; <strong>Ample brainstorming and networking</strong> time with our extraordinary speakers and over 200 high-level executives from global brands like Nike, Coca-Cola, UN Foundation, charity: water, and more.</li>\r\n\r\n	<li>&middot; A practical and actionable <strong>new 2013 Social Branding Blueprint</strong> specific to their business, built on the best practices, case studies and bottom line benefits of the world’s smartest marketers and brand innovators.</li>\r\n\r\n	<li>&middot; A <strong>FREE TICKET</strong> to invite their favorite non-profit or Foundation partner, so they’ll have a positive impact just by attending. </li>\r\n</ul>\r\n','Affiliates','','inherit','open','open','','198-revision-7','','','2013-06-26 19:45:37','2013-06-26 19:45:37','',198,'http://www.wefirstbranding.com/seminar/198-revision-7/',0,'revision','',0),(211,2,'2013-06-26 23:21:13','2013-06-26 23:21:13','<h3>AFFILIATE SIGN UP:</h3>\r\n<strong>Reasons to get involved:</strong>\r\n<ul>\r\n	<li>&middot; <strong>50% commission on ticket sales</strong> in your community</li>\r\n\r\n	<li>&middot; <strong>Shareable event promotion visuals and messaging</strong> </li>\r\n\r\n	<li>&middot; <strong>Valuable pre-seminar content</strong> including infographics, G+ Hangouts, and articles to share with your community</li>\r\n</ul>\r\n\r\n\r\n<strong>Reasons why your community should attend the 2013 We First Social Branding Seminar:</strong>\r\n<ul>\r\n	<li>&middot; <strong>Hands-on training</strong> from an exclusive line-up of the best marketing and business leaders in the world</li>\r\n\r\n	<li>&middot; <strong>Ample brainstorming and networking</strong> time with our extraordinary speakers and over 200 high-level executives from global brands like Nike, Coca-Cola, UN Foundation, charity: water, and more.</li>\r\n\r\n	<li>&middot; A practical and actionable <strong>new 2013 Social Branding Blueprint</strong> specific to their business, built on the best practices, case studies and bottom line benefits of the world’s smartest marketers and brand innovators.</li>\r\n\r\n	<li>&middot; A <strong>FREE TICKET</strong> to invite their favorite non-profit or Foundation partner, so they’ll have a positive impact just by attending. </li>\r\n</ul>\r\n','Affiliates','','inherit','open','open','','198-revision-8','','','2013-06-26 23:21:13','2013-06-26 23:21:13','',198,'http://www.wefirstbranding.com/seminar/198-revision-8/',0,'revision','',0),(213,2,'2013-06-27 14:49:35','2013-06-27 14:49:35','<strong>Thanks!</strong>\r\n\r\nWelcome to the We First Promo Partner Program for the 2013 We First Social Branding Seminar.\r\n\r\nWe will send you your custom promotion link and promo pack that has all the messaging and shareable graphics you need to get the word out to your community.\r\n\r\nThanks, and so happy to have you on board!','Thankyou','','publish','open','open','','thankyou','','','2013-06-27 22:40:30','2013-06-27 22:40:30','',205,'http://www.wefirstbranding.com/seminar/?page_id=213',0,'page','',0),(214,2,'2013-06-26 23:21:22','2013-06-26 23:21:22','<h3>AFFILIATE SIGN UP:</h3>\r\n<strong>Reasons to get involved:</strong>\r\n<ul>\r\n	<li>&middot; <strong>50% commission on ticket sales</strong> in your community</li>\r\n\r\n	<li>&middot; <strong>Shareable event promotion visuals and messaging</strong> </li>\r\n\r\n	<li>&middot; <strong>Valuable pre-seminar content</strong> including infographics, G+ Hangouts, and articles to share with your community</li>\r\n</ul>\r\n\r\n\r\n<strong>Reasons why your community should attend the 2013 We First Social Branding Seminar:</strong>\r\n<ul>\r\n	<li>&middot; <strong>Hands-on training</strong> from an exclusive line-up of the best marketing and business leaders in the world</li>\r\n\r\n	<li>&middot; <strong>Ample brainstorming and networking</strong> time with our extraordinary speakers and over 200 high-level executives from global brands like Nike, Coca-Cola, UN Foundation, charity: water, and more.</li>\r\n\r\n	<li>&middot; A practical and actionable <strong>new 2013 Social Branding Blueprint</strong> specific to their business, built on the best practices, case studies and bottom line benefits of the world’s smartest marketers and brand innovators.</li>\r\n\r\n	<li>&middot; A <strong>FREE TICKET</strong> to invite their favorite non-profit or Foundation partner, so they’ll have a positive impact just by attending. </li>\r\n</ul>\r\n','Affiliates','','inherit','open','open','','198-revision-9','','','2013-06-26 23:21:22','2013-06-26 23:21:22','',198,'http://www.wefirstbranding.com/seminar/198-revision-9/',0,'revision','',0),(235,2,'2013-06-25 22:20:47','2013-06-25 22:20:47','<article>\r\n              <h2>\r\n                Hands-on education from top marketers and business leaders\r\n              </h2>\r\n<p>\r\nWe First is deeply committed to ensuring you get real value for your business from our event. With this in mind, our interactive two day program is structured around two tracks.</p>\r\n              <p>\r\n                <strong>2013 Social Branding Blueprint</strong>: Over the course of the Seminar, Simon Mainwaring will lead attendees through six Modules of the new 2013 We First Social Branding Blueprint. Each session is an active work session during which attendees answer questions specific to their brand challenges, to ensure they leave the seminar with tangible value and action steps. Each Module session includes instruction, a Q&A, and a break-out session with peers.\r\n              </p>\r\n              <p>\r\n                <strong>Guest speakers</strong>: The Modules are broken up by a second track comprised of world-class business leaders who will share their strategic insights and learnings from many of the world’s most effective social impact campaigns. These presentations will take the form of keynotes or fireside chats with a Q&A session for attendees. \r\n              </p>\r\n              <p>\r\n                Check back often as we’ll continue to add more details and opportunities in the coming weeks.\r\n              </p>\r\n            </article>\r\n<div id=\"program-schedule\" style=\"padding-top:50px; margin-left: -50px;\">\r\n		<div class=\"container\">\r\n			<div class=\"row\">\r\n                <table width=\"725\">\r\n  <tr>\r\n    <td colspan=\"3\" class=\"intro\">Tuesday, Sept 24</td>\r\n    </tr>\r\n  <tr>\r\n    <td width=\"80\">&nbsp;</td>\r\n    <td width=\"314\" class=\"row-head\"><strong><u>Presenter</u></strong></td>\r\n    <td width=\"315\" class=\"row-head\"><strong><u>Topic</u></strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 1</strong></td>\r\n    <td>Simon Mainwaring, CEO & Chief Creative Officer, We First</td>\r\n    <td><strong>Profit to Purpose</strong>: The need for new corporate leadership and how it builds your business.</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>Tom LaForge, Global Director, Human & Cultural Insights at the Coca-Cola Company </td>\r\n    <td><strong>Global insights</strong> into new customer trends, technologies, and expectations.</td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 2</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, We First</td>\r\n    <td><strong>Integration to Impact</strong>: Purposeful leadership, employee and stakeholder engagement. </td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddlewhite\"><strong>Lunch and Networking Break</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>To be announced shortly</td>\r\n    <td>&nbsp;</td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 3</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, We First</td>\r\n    <td><strong>Strategy to Story</strong>: Defining and framing brand stories that customers want to share.</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Panel</strong></td>\r\n    <td>To be announced shortly.</td>\r\n    <td>Conscious leadership, employee productivity and mission-based marketing</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddlewhite\"><strong>VIP Cocktail Reception and Dinner<br />Special guest to be announced shortly</strong></td>\r\n  </tr>\r\n</table>\r\n<br />\r\n<table width=\"725\">\r\n  <tr>\r\n    <td colspan=\"3\" class=\"intro\">Wednesday, Sept 25</td>\r\n    </tr>\r\n  <tr>\r\n    <td width=\"81\">&nbsp;</td>\r\n    <td width=\"314\" class=\"row-head\"><strong><u>Presenter</u></strong></td>\r\n    <td width=\"314\" class=\"row-head\"><strong><u>Topic</u></strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 1</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, We First</td>\r\n    <td><strong>Communication to Community</strong>: How to architect a self-sustaining community that builds your business.</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>To be announced shortly</td>\r\n    <td><strong>Social Storytelling</strong> that protects and promotes your brand in today\'s consumer activist marketplace.</td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 2</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, We First</td>\r\n    <td><strong>Measurement to Management</strong>: Measuring and managing the bottom line benefits of mission-based marketing. </td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddlewhite\"><strong>Lunch and Networking Break</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>To be announced shortly</td>\r\n    <td>&nbsp;</td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 3</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer,We First</td>\r\n    <td><strong>Innovation to Leadership</strong>: Leading the market, competitors and conversation through innovation. </td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Panel</strong></td>\r\n    <td>-Aaron Sherinian, VP of Communications &amp; Public Relations, United Nations Foundation\r\n      -Paull Young, Director of Digital at charity: water</td>\r\n    <td>How to use digital, social, and mobile technologies to architect a <strong>sustainable customer community</strong>.</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddlewhite\"><strong>Closing Remarks</strong></td>\r\n  </tr>\r\n</table>\r\n			</div>\r\n		</div>\r\n	</div>','Program','','inherit','open','open','','2-revision-46','','','2013-06-25 22:20:47','2013-06-25 22:20:47','',2,'http://www.wefirstbranding.com/seminar/2-revision-46/',0,'revision','',0),(225,2,'2013-06-27 18:39:46','2013-06-27 18:39:46','<h3>PROMO PARTNER SIGN UP:</h3>\r\n<strong>Reasons to get involved:</strong>\r\n<ul>\r\n	<li>· <strong>30% commission on ticket sales</strong> in your community</li>\r\n	<li>· <strong>1 Free Seminar Ticket</strong> for every promo partner that sells 10 tickets</li>\r\n	<li>· <strong>Shareable event promotion visuals and messaging</strong></li>\r\n	<li>· <strong>Valuable pre-seminar content</strong> including infographics, G+ Hangouts, and articles to share with your community</li>\r\n</ul>\r\n<strong>Reasons why your community should attend the 2013 We First Social Branding Seminar:</strong>\r\n<ul>\r\n	<li>· <strong>Hands-on training</strong> from an exclusive line-up of the best marketing and business leaders in the world</li>\r\n	<li>· <strong>Ample brainstorming and networking</strong> time with our extraordinary speakers and over 200 high-level executives from global brands like Nike, Coca-Cola, UN Foundation, charity: water, and more.</li>\r\n	<li>· A practical and actionable <strong>new 2013 Social Branding Blueprint</strong> specific to their business, built on the best practices, case studies and bottom line benefits of the world’s smartest marketers and brand innovators.</li>\r\n	<li>· A <strong>FREE TICKET</strong> to invite their favorite non-profit or Foundation partner, so they’ll have a positive impact just by attending.</li>\r\n</ul>\r\n<strong>Sign Up and Become a 2013 We First Seminar Promo Partner Now: </strong>\r\n\r\n<form class=\"infusion-form\" accept-charset=\"UTF-8\" action=\"https://wut89066.infusionsoft.com/app/form/process/7ab25a232fa3b64bf7b8dd3fbbbd3dfd\" method=\"POST\"><input type=\"hidden\" name=\"inf_form_xid\" value=\"7ab25a232fa3b64bf7b8dd3fbbbd3dfd\" />\r\n<input type=\"hidden\" name=\"inf_form_name\" value=\"Partners\" />\r\n<input type=\"hidden\" name=\"infusionsoft_version\" value=\"1.29.2.92\" />\r\n<div class=\"infusion-field\"><label for=\"inf_field_FirstName\">First Name *</label>\r\n<input class=\"infusion-field-input-container\" id=\"inf_field_FirstName\" type=\"text\" name=\"inf_field_FirstName\" /></div>\r\n<div class=\"infusion-field\"><label for=\"inf_field_LastName\">Last Name *</label>\r\n<input class=\"infusion-field-input-container\" id=\"inf_field_LastName\" type=\"text\" name=\"inf_field_LastName\" /></div>\r\n<div class=\"infusion-field\"><label for=\"inf_field_Company\">Company</label>\r\n<input class=\"infusion-field-input-container\" id=\"inf_field_Company\" type=\"text\" name=\"inf_field_Company\" /></div>\r\n<div class=\"infusion-field\"><label for=\"inf_field_Email\">Email *</label>\r\n<input class=\"infusion-field-input-container\" id=\"inf_field_Email\" type=\"text\" name=\"inf_field_Email\" /></div>\r\n<div class=\"infusion-field\"><label for=\"inf_field_Phone1\">Phone 1</label>\r\n<input class=\"infusion-field-input-container\" id=\"inf_field_Phone1\" type=\"text\" name=\"inf_field_Phone1\" /></div>\r\n<div class=\"infusion-field\"><label for=\"inf_custom_PayeeNameforCommission\">Payee Name for Commission</label>\r\n<input class=\"infusion-field-input-container\" id=\"inf_custom_PayeeNameforCommission\" type=\"text\" name=\"inf_custom_PayeeNameforCommission\" /></div>\r\n<div class=\"infusion-field\"><label for=\"inf_custom_PayeeTaxIDNumber\">Payee Tax ID Number</label>\r\n<input class=\"infusion-field-input-container\" id=\"inf_custom_PayeeTaxIDNumber\" type=\"text\" name=\"inf_custom_PayeeTaxIDNumber\" /></div>\r\n<div class=\"infusion-field\"><label for=\"inf_other_Username\">Username *</label>\r\n<input class=\"infusion-field-input-container\" id=\"inf_other_Username\" type=\"text\" name=\"inf_other_Username\" /></div>\r\n<div class=\"infusion-field\"><label for=\"inf_other_Password\">Password *</label>\r\n<input class=\"infusion-field-input-container\" id=\"inf_other_Password\" type=\"password\" name=\"inf_other_Password\" /></div>\r\n<div class=\"infusion-field\"><label for=\"inf_other_RetypePassword\">Confirm Password *</label>\r\n<input class=\"infusion-field-input-container\" id=\"inf_other_RetypePassword\" type=\"password\" name=\"inf_other_RetypePassword\" /></div>\r\n<div class=\"infusion-field\">\r\n\r\n<label for=\"inf_other_NotifyOnLead\">Notify on Lead</label>\r\n<div class=\"infusion-radio\"><span class=\"infusion-option\">\r\n<input id=\"inf_other_NotifyOnLead_1\" type=\"radio\" name=\"inf_other_NotifyOnLead\" value=\"1\" />\r\n<label for=\"inf_other_NotifyOnLead_1\">Yes</label>\r\n</span>\r\n<span class=\"infusion-option\">\r\n<input id=\"inf_other_NotifyOnLead_0\" type=\"radio\" name=\"inf_other_NotifyOnLead\" value=\"0\" />\r\n<label for=\"inf_other_NotifyOnLead_0\">No</label>\r\n</span></div>\r\n</div>\r\n<div class=\"infusion-field\">\r\n\r\n<label for=\"inf_other_NotifyOnSale\">Notify on Sale</label>\r\n<div class=\"infusion-radio\"><span class=\"infusion-option\">\r\n<input id=\"inf_other_NotifyOnSale_1\" type=\"radio\" name=\"inf_other_NotifyOnSale\" value=\"1\" />\r\n<label for=\"inf_other_NotifyOnSale_1\">Yes</label>\r\n</span>\r\n<span class=\"infusion-option\">\r\n<input id=\"inf_other_NotifyOnSale_0\" type=\"radio\" name=\"inf_other_NotifyOnSale\" value=\"0\" />\r\n<label for=\"inf_other_NotifyOnSale_0\">No</label>\r\n</span></div>\r\n</div>\r\n<div class=\"infusion-submit\"><input type=\"submit\" value=\"Submit\" /></div>\r\n</form>','Promo Partners','','inherit','open','open','','205-revision-4','','','2013-06-27 18:39:46','2013-06-27 18:39:46','',205,'http://www.wefirstbranding.com/seminar/205-revision-4/',0,'revision','',0),(215,2,'2013-06-26 19:44:47','2013-06-26 19:44:47','<h3>PROMO PARTNER SIGN UP:</h3>\r\n<strong>Reasons to get involved:</strong>\r\n<ul>\r\n	<li>&middot; <strong>30% commission on ticket sales</strong> in your community</li>\r\n\r\n	<li>&middot; <strong>1 Free Seminar Ticket</strong> for every promo partner that sells 10 tickets</li>\r\n\r\n	<li>&middot; <strong>Shareable event promotion visuals and messaging</strong> </li>\r\n\r\n	<li>&middot; <strong>Valuable pre-seminar content</strong> including infographics, G+ Hangouts, and articles to share with your community</li>\r\n</ul>\r\n\r\n\r\n<strong>Reasons why your community should attend the 2013 We First Social Branding Seminar:</strong>\r\n<ul>\r\n	<li>&middot; <strong>Hands-on training</strong> from an exclusive line-up of the best marketing and business leaders in the world</li>\r\n\r\n	<li>&middot; <strong>Ample brainstorming and networking</strong> time with our extraordinary speakers and over 200 high-level executives from global brands like Nike, Coca-Cola, UN Foundation, charity: water, and more.</li>\r\n\r\n	<li>&middot; A practical and actionable <strong>new 2013 Social Branding Blueprint</strong> specific to their business, built on the best practices, case studies and bottom line benefits of the world’s smartest marketers and brand innovators.</li>\r\n\r\n	<li>&middot; A <strong>FREE TICKET</strong> to invite their favorite non-profit or Foundation partner, so they’ll have a positive impact just by attending. </li>\r\n</ul>','Promo Partners','','inherit','open','open','','205-revision-2','','','2013-06-26 19:44:47','2013-06-26 19:44:47','',205,'http://www.wefirstbranding.com/seminar/205-revision-2/',0,'revision','',0),(222,2,'2013-06-27 18:37:18','2013-06-27 18:37:18','<h3>AFFILIATE SIGN UP:</h3>\r\n<strong>Reasons to get involved:</strong>\r\n<ul>\r\n	<li>&middot; <strong>50% commission on ticket sales</strong> in your community</li>\r\n\r\n	<li>&middot; <strong>Shareable event promotion visuals and messaging</strong> </li>\r\n\r\n	<li>&middot; <strong>Valuable pre-seminar content</strong> including infographics, G+ Hangouts, and articles to share with your community</li>\r\n</ul>\r\n\r\n\r\n<strong>Reasons why your community should attend the 2013 We First Social Branding Seminar:</strong>\r\n<ul>\r\n	<li>&middot; <strong>Hands-on training</strong> from an exclusive line-up of the best marketing and business leaders in the world</li>\r\n\r\n	<li>&middot; <strong>Ample brainstorming and networking</strong> time with our extraordinary speakers and over 200 high-level executives from global brands like Nike, Coca-Cola, UN Foundation, charity: water, and more.</li>\r\n\r\n	<li>&middot; A practical and actionable <strong>new 2013 Social Branding Blueprint</strong> specific to their business, built on the best practices, case studies and bottom line benefits of the world’s smartest marketers and brand innovators.</li>\r\n\r\n	<li>&middot; A <strong>FREE TICKET</strong> to invite their favorite non-profit or Foundation partner, so they’ll have a positive impact just by attending. </li>\r\n</ul>\r\n\r\n<form accept-charset=\"UTF-8\" action=\"https://wut89066.infusionsoft.com/app/form/process/7ab25a232fa3b64bf7b8dd3fbbbd3dfd\" class=\"infusion-form\" method=\"POST\">\r\n    <div style=\"width: 250px;display:inline-block;vertical-align: top\"><input name=\"inf_form_xid\" type=\"hidden\" value=\"7ab25a232fa3b64bf7b8dd3fbbbd3dfd\" /><input name=\"inf_form_name\" type=\"hidden\" value=\"Partners\" /><input name=\"infusionsoft_version\" type=\"hidden\" value=\"1.29.2.92\" /><div class=\"infusion-field\">\r\n        <label for=\"inf_field_FirstName\">First Name *</label>\r\n        <input class=\"infusion-field-input-container\" id=\"inf_field_FirstName\" 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/>\r\n    </div>\r\n\r\n    <div class=\"infusion-field\">\r\n        <label for=\"inf_custom_PayeeNameforCommission\">Payee Name for Commission</label>\r\n        <input class=\"infusion-field-input-container\" id=\"inf_custom_PayeeNameforCommission\" name=\"inf_custom_PayeeNameforCommission\" type=\"text\" />\r\n    </div>\r\n        </div>\r\n    <div style=\"width: 250px;display:inline-block;vertical-align: top\">\r\n    <div class=\"infusion-field\">\r\n        <label for=\"inf_custom_PayeeTaxIDNumber\">Payee Tax ID Number</label>\r\n        <input class=\"infusion-field-input-container\" id=\"inf_custom_PayeeTaxIDNumber\" name=\"inf_custom_PayeeTaxIDNumber\" type=\"text\" />\r\n    </div>\r\n    <div class=\"infusion-field\">\r\n        <label for=\"inf_other_Username\">Username *</label>\r\n        <input class=\"infusion-field-input-container\" id=\"inf_other_Username\" name=\"inf_other_Username\" type=\"text\" />\r\n    </div>\r\n    <div class=\"infusion-field\">\r\n        <label for=\"inf_other_Password\">Password *</label>\r\n        <input class=\"infusion-field-input-container\" id=\"inf_other_Password\" name=\"inf_other_Password\" type=\"password\" />\r\n    </div>\r\n    <div class=\"infusion-field\">\r\n        <label for=\"inf_other_RetypePassword\">Confirm Password *</label>\r\n        <input class=\"infusion-field-input-container\" id=\"inf_other_RetypePassword\" name=\"inf_other_RetypePassword\" type=\"password\" />\r\n    </div>\r\n    <div class=\"infusion-field\">\r\n        <label for=\"inf_other_NotifyOnLead\">Notify on Lead</label><div class=\"infusion-radio\">\r\n            <span class=\"infusion-option\">\r\n                <input id=\"inf_other_NotifyOnLead_1\" name=\"inf_other_NotifyOnLead\" type=\"radio\" value=\"1\" />\r\n                <label for=\"inf_other_NotifyOnLead_1\">Yes</label>\r\n            </span><span class=\"infusion-option\">\r\n                <input id=\"inf_other_NotifyOnLead_0\" name=\"inf_other_NotifyOnLead\" type=\"radio\" value=\"0\" />\r\n                <label for=\"inf_other_NotifyOnLead_0\">No</label>\r\n            </span>\r\n        </div>\r\n    </div>\r\n    <div class=\"infusion-field\">\r\n        <label for=\"inf_other_NotifyOnSale\">Notify on Sale</label><div class=\"infusion-radio\"><span class=\"infusion-option\"><input id=\"inf_other_NotifyOnSale_1\" name=\"inf_other_NotifyOnSale\" type=\"radio\" value=\"1\" /><label for=\"inf_other_NotifyOnSale_1\">Yes</label></span>\r\n        <span class=\"infusion-option\"><input id=\"inf_other_NotifyOnSale_0\" name=\"inf_other_NotifyOnSale\" type=\"radio\" value=\"0\" /><label for=\"inf_other_NotifyOnSale_0\">No</label></span>\r\n        </div>\r\n    </div>\r\n    <div class=\"infusion-submit\">\r\n        <input type=\"submit\" value=\"Submit\" />\r\n    </div>\r\n    </div>\r\n</form>','Affiliates','','inherit','open','open','','198-revision-13','','','2013-06-27 18:37:18','2013-06-27 18:37:18','',198,'http://www.wefirstbranding.com/seminar/198-revision-13/',0,'revision','',0),(216,2,'2013-06-27 14:49:50','2013-06-27 14:49:50','<h3>AFFILIATE SIGN UP:</h3>\r\n<strong>Reasons to get involved:</strong>\r\n<ul>\r\n	<li>&middot; <strong>50% commission on ticket sales</strong> in your community</li>\r\n\r\n	<li>&middot; <strong>Shareable event promotion visuals and messaging</strong> </li>\r\n\r\n	<li>&middot; <strong>Valuable pre-seminar content</strong> including infographics, G+ Hangouts, and articles to share with your community</li>\r\n</ul>\r\n\r\n\r\n<strong>Reasons why your community should attend the 2013 We First Social Branding Seminar:</strong>\r\n<ul>\r\n	<li>&middot; <strong>Hands-on training</strong> from an exclusive line-up of the best marketing and business leaders in the world</li>\r\n\r\n	<li>&middot; <strong>Ample brainstorming and networking</strong> time with our extraordinary speakers and over 200 high-level executives from global brands like Nike, Coca-Cola, UN Foundation, charity: water, and more.</li>\r\n\r\n	<li>&middot; A practical and actionable <strong>new 2013 Social Branding Blueprint</strong> specific to their business, built on the best practices, case studies and bottom line benefits of the world’s smartest marketers and brand innovators.</li>\r\n\r\n	<li>&middot; A <strong>FREE TICKET</strong> to invite their favorite non-profit or Foundation partner, so they’ll have a positive impact just by attending. </li>\r\n</ul>\r\n\r\n<form accept-charset=\"UTF-8\" action=\"https://wut89066.infusionsoft.com/app/form/process/7ab25a232fa3b64bf7b8dd3fbbbd3dfd\" class=\"infusion-form\" method=\"POST\">\r\n    <input name=\"inf_form_xid\" type=\"hidden\" value=\"7ab25a232fa3b64bf7b8dd3fbbbd3dfd\" />\r\n    <input name=\"inf_form_name\" type=\"hidden\" value=\"Partners\" />\r\n    <input name=\"infusionsoft_version\" type=\"hidden\" value=\"1.29.2.92\" />\r\n    <div class=\"infusion-field\">\r\n        <label 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for=\"inf_field_Phone1\">Phone 1</label>\r\n        <input class=\"infusion-field-input-container\" id=\"inf_field_Phone1\" name=\"inf_field_Phone1\" type=\"text\" />\r\n    </div>\r\n    <div class=\"infusion-field\">\r\n        <label for=\"inf_custom_PayeeNameforCommission\">Payee Name for Commission</label>\r\n        <input class=\"infusion-field-input-container\" id=\"inf_custom_PayeeNameforCommission\" name=\"inf_custom_PayeeNameforCommission\" type=\"text\" />\r\n    </div>\r\n    <div class=\"infusion-field\">\r\n        <label for=\"inf_custom_PayeeTaxIDNumber\">Payee Tax ID Number</label>\r\n        <input class=\"infusion-field-input-container\" id=\"inf_custom_PayeeTaxIDNumber\" name=\"inf_custom_PayeeTaxIDNumber\" type=\"text\" />\r\n    </div>\r\n    <div class=\"infusion-field\">\r\n        <label for=\"inf_other_Username\">Username *</label>\r\n        <input class=\"infusion-field-input-container\" id=\"inf_other_Username\" name=\"inf_other_Username\" type=\"text\" />\r\n    </div>\r\n    <div class=\"infusion-field\">\r\n        <label for=\"inf_other_Password\">Password *</label>\r\n        <input class=\"infusion-field-input-container\" id=\"inf_other_Password\" name=\"inf_other_Password\" type=\"password\" />\r\n    </div>\r\n    <div class=\"infusion-field\">\r\n        <label for=\"inf_other_RetypePassword\">Confirm Password *</label>\r\n        <input class=\"infusion-field-input-container\" id=\"inf_other_RetypePassword\" name=\"inf_other_RetypePassword\" type=\"password\" />\r\n    </div>\r\n    <div class=\"infusion-field\">\r\n        <label for=\"inf_other_NotifyOnLead\">Notify on Lead</label>\r\n        <div class=\"infusion-radio\">\r\n            <span class=\"infusion-option\">\r\n                <input id=\"inf_other_NotifyOnLead_1\" name=\"inf_other_NotifyOnLead\" type=\"radio\" value=\"1\" />\r\n                <label for=\"inf_other_NotifyOnLead_1\">Yes</label>\r\n            </span>\r\n            <span class=\"infusion-option\">\r\n                <input id=\"inf_other_NotifyOnLead_0\" name=\"inf_other_NotifyOnLead\" type=\"radio\" value=\"0\" />\r\n                <label for=\"inf_other_NotifyOnLead_0\">No</label>\r\n            </span>\r\n        </div>\r\n    </div>\r\n    <div class=\"infusion-field\">\r\n        <label for=\"inf_other_NotifyOnSale\">Notify on Sale</label>\r\n        <div class=\"infusion-radio\">\r\n            <span class=\"infusion-option\">\r\n                <input id=\"inf_other_NotifyOnSale_1\" name=\"inf_other_NotifyOnSale\" type=\"radio\" value=\"1\" />\r\n                <label for=\"inf_other_NotifyOnSale_1\">Yes</label>\r\n            </span>\r\n            <span class=\"infusion-option\">\r\n                <input id=\"inf_other_NotifyOnSale_0\" name=\"inf_other_NotifyOnSale\" type=\"radio\" value=\"0\" />\r\n                <label for=\"inf_other_NotifyOnSale_0\">No</label>\r\n            </span>\r\n        </div>\r\n    </div>\r\n    <div class=\"infusion-submit\">\r\n        <input type=\"submit\" value=\"Submit\" />\r\n    </div>\r\n</form>','Affiliates','','inherit','open','open','','198-revision-10','','','2013-06-27 14:49:50','2013-06-27 14:49:50','',198,'http://www.wefirstbranding.com/seminar/198-revision-10/',0,'revision','',0),(220,2,'2013-06-27 19:37:29','2013-06-27 19:37:29','<h3>PROMO PARTNER SIGN UP:</h3>\n<strong>Reasons to get involved:</strong>\n<ul>\n	<li>· <strong>30% commission on ticket sales</strong> in your community</li>\n	<li>· <strong>1 Free Seminar Ticket</strong> for every promo partner that sells 10 tickets</li>\n	<li>· <strong>Shareable event promotion visuals and messaging</strong></li>\n	<li>· <strong>Valuable pre-seminar content</strong> including infographics, G+ Hangouts, and articles to share with your community</li>\n</ul>\n<strong>Reasons why your community should attend the 2013 We First Social Branding Seminar:</strong>\n<ul>\n	<li>· <strong>Hands-on training</strong> from an exclusive line-up of the best marketing and business leaders in the world</li>\n	<li>· <strong>Ample brainstorming and networking</strong> time with our extraordinary speakers and over 200 high-level executives from global brands like Nike, Coca-Cola, UN Foundation, charity: water, and more.</li>\n	<li>· A practical and actionable <strong>new 2013 Social Branding Blueprint</strong> specific to their business, built on the best practices, case studies and bottom line benefits of the world’s smartest marketers and brand innovators.</li>\n	<li>· A <strong>FREE TICKET</strong> to invite their favorite non-profit or Foundation partner, so they’ll have a positive impact just by attending.</li>\n</ul>\n<strong>Sign Up and Become a 2013 We First Seminar Promo Partner Now: </strong>\n\n<form accept-charset=\"UTF-8\" action=\"https://wut89066.infusionsoft.com/app/form/process/7ab25a232fa3b64bf7b8dd3fbbbd3dfd\" class=\"infusion-form\" method=\"POST\">\n    <div style=\"width: 250px;display:inline-block;vertical-align: top\"><input name=\"inf_form_xid\" type=\"hidden\" value=\"7ab25a232fa3b64bf7b8dd3fbbbd3dfd\" /><input name=\"inf_form_name\" type=\"hidden\" value=\"Partners\" /><div class=\"infusion-field\">\n        <label for=\"inf_field_FirstName\">First Name *</label>\n        <input class=\"infusion-field-input-container\" id=\"inf_field_FirstName\" name=\"inf_field_FirstName\" type=\"text\" />\n    </div>\n    <div class=\"infusion-field\">\n        <label for=\"inf_field_LastName\">Last Name *</label>\n        <input class=\"infusion-field-input-container\" id=\"inf_field_LastName\" name=\"inf_field_LastName\" type=\"text\" />\n    </div>\n    <div class=\"infusion-field\">\n        <label for=\"inf_field_Company\">Company</label>\n        <input class=\"infusion-field-input-container\" id=\"inf_field_Company\" name=\"inf_field_Company\" type=\"text\" />\n    </div>\n    <div class=\"infusion-field\">\n        <label for=\"inf_field_Email\">Email *</label>\n        <input class=\"infusion-field-input-container\" id=\"inf_field_Email\" name=\"inf_field_Email\" type=\"text\" />\n    </div>\n    <div class=\"infusion-field\">\n        <label for=\"inf_field_Phone1\">Phone 1</label>\n        <input class=\"infusion-field-input-container\" id=\"inf_field_Phone1\" name=\"inf_field_Phone1\" type=\"text\" />\n    </div>\n\n    <div class=\"infusion-field\">\n        <label for=\"inf_custom_PayeeNameforCommission\">Payee Name for Commission</label>\n        <input class=\"infusion-field-input-container\" id=\"inf_custom_PayeeNameforCommission\" name=\"inf_custom_PayeeNameforCommission\" type=\"text\" />\n    </div>\n        </div>\n    <div style=\"width: 250px;display:inline-block;vertical-align: top\">\n    <div class=\"infusion-field\">\n        <label for=\"inf_custom_PayeeTaxIDNumber\">Payee Tax ID Number</label>\n        <input class=\"infusion-field-input-container\" id=\"inf_custom_PayeeTaxIDNumber\" name=\"inf_custom_PayeeTaxIDNumber\" type=\"text\" />\n    </div>\n    <div class=\"infusion-field\">\n        <label for=\"inf_other_Username\">Username *</label>\n        <input class=\"infusion-field-input-container\" id=\"inf_other_Username\" name=\"inf_other_Username\" type=\"text\" />\n    </div>\n    <div class=\"infusion-field\">\n        <label for=\"inf_other_Password\">Password *</label>\n        <input class=\"infusion-field-input-container\" id=\"inf_other_Password\" name=\"inf_other_Password\" type=\"password\" />\n    </div>\n    <div class=\"infusion-field\">\n        <label for=\"inf_other_RetypePassword\">Confirm Password *</label>\n        <input class=\"infusion-field-input-container\" id=\"inf_other_RetypePassword\" name=\"inf_other_RetypePassword\" type=\"password\" />\n    </div>\n    <div class=\"infusion-field\">\n        <label for=\"inf_other_NotifyOnLead\">Notify on Lead</label><div class=\"infusion-radio\">\n            <span class=\"infusion-option\"><input id=\"inf_other_NotifyOnLead_1\" name=\"inf_other_NotifyOnLead\" type=\"radio\" value=\"1\" /><label for=\"inf_other_NotifyOnLead_1\">Yes</label></span>&nbsp;&nbsp;<span class=\"infusion-option\"><input id=\"inf_other_NotifyOnLead_0\" name=\"inf_other_NotifyOnLead\" type=\"radio\" value=\"0\" /><label for=\"inf_other_NotifyOnLead_0\">No</label>\n            </span>\n        </div>\n    </div>\n    <div class=\"infusion-field\">\n        <label for=\"inf_other_NotifyOnSale\">Notify on Sale</label><div class=\"infusion-radio\"><span class=\"infusion-option\"><input id=\"inf_other_NotifyOnSale_1\" name=\"inf_other_NotifyOnSale\" type=\"radio\" value=\"1\" /><label for=\"inf_other_NotifyOnSale_1\">Yes</label></span>&nbsp;&nbsp;<span class=\"infusion-option\"><input id=\"inf_other_NotifyOnSale_0\" name=\"inf_other_NotifyOnSale\" type=\"radio\" value=\"0\" /><label for=\"inf_other_NotifyOnSale_0\">No</label></span>\n        </div>\n    </div>\n    <div class=\"infusion-submit\">\n        <input type=\"submit\" value=\"Submit\" />\n    </div>\n    </div>\n</form>','Promo Partners','','inherit','open','open','','205-autosave','','','2013-06-27 19:37:29','2013-06-27 19:37:29','',205,'http://www.wefirstbranding.com/seminar/205-autosave/',0,'revision','',0),(219,2,'2013-06-27 18:35:27','2013-06-27 18:35:27','<h3>AFFILIATE SIGN UP:</h3>\r\n<strong>Reasons to get involved:</strong>\r\n<ul>\r\n	<li>&middot; <strong>50% commission on ticket sales</strong> in your community</li>\r\n\r\n	<li>&middot; <strong>Shareable event promotion visuals and messaging</strong> </li>\r\n\r\n	<li>&middot; <strong>Valuable pre-seminar content</strong> including infographics, G+ Hangouts, and articles to share with your community</li>\r\n</ul>\r\n\r\n\r\n<strong>Reasons why your community should attend the 2013 We First Social Branding Seminar:</strong>\r\n<ul>\r\n	<li>&middot; <strong>Hands-on training</strong> from an exclusive line-up of the best marketing and business leaders in the world</li>\r\n\r\n	<li>&middot; <strong>Ample brainstorming and networking</strong> time with our extraordinary speakers and over 200 high-level executives from global brands like Nike, Coca-Cola, UN Foundation, charity: water, and more.</li>\r\n\r\n	<li>&middot; A practical and actionable <strong>new 2013 Social Branding Blueprint</strong> specific to their business, built on the best practices, case studies and bottom line benefits of the world’s smartest marketers and brand innovators.</li>\r\n\r\n	<li>&middot; A <strong>FREE TICKET</strong> to invite their favorite non-profit or Foundation partner, so they’ll have a positive impact just by attending. </li>\r\n</ul>\r\n\r\n<form accept-charset=\"UTF-8\" action=\"https://wut89066.infusionsoft.com/app/form/process/7ab25a232fa3b64bf7b8dd3fbbbd3dfd\" class=\"infusion-form\" method=\"POST\">\r\n    <div style=\"width: 250px;display:inline-block;vertical-align: top\"><input name=\"inf_form_xid\" type=\"hidden\" value=\"7ab25a232fa3b64bf7b8dd3fbbbd3dfd\" /><input name=\"inf_form_name\" type=\"hidden\" value=\"Partners\" /><input name=\"infusionsoft_version\" type=\"hidden\" value=\"1.29.2.92\" /><div class=\"infusion-field\">\r\n        <label for=\"inf_field_FirstName\">First Name *</label>\r\n        <input class=\"infusion-field-input-container\" id=\"inf_field_FirstName\" name=\"inf_field_FirstName\" type=\"text\" />\r\n    </div>\r\n    <div class=\"infusion-field\">\r\n        <label for=\"inf_field_LastName\">Last Name *</label>\r\n        <input class=\"infusion-field-input-container\" id=\"inf_field_LastName\" name=\"inf_field_LastName\" type=\"text\" />\r\n    </div>\r\n    <div class=\"infusion-field\">\r\n        <label for=\"inf_field_Company\">Company</label>\r\n        <input class=\"infusion-field-input-container\" id=\"inf_field_Company\" name=\"inf_field_Company\" type=\"text\" />\r\n    </div>\r\n    <div class=\"infusion-field\">\r\n        <label for=\"inf_field_Email\">Email *</label>\r\n        <input class=\"infusion-field-input-container\" id=\"inf_field_Email\" name=\"inf_field_Email\" type=\"text\" />\r\n    </div>\r\n    <div class=\"infusion-field\">\r\n        <label for=\"inf_field_Phone1\">Phone 1</label>\r\n        <input class=\"infusion-field-input-container\" id=\"inf_field_Phone1\" name=\"inf_field_Phone1\" type=\"text\" />\r\n    </div>\r\n\r\n    <div class=\"infusion-field\">\r\n        <label for=\"inf_custom_PayeeNameforCommission\">Payee Name for Commission</label>\r\n        <input class=\"infusion-field-input-container\" id=\"inf_custom_PayeeNameforCommission\" name=\"inf_custom_PayeeNameforCommission\" type=\"text\" />\r\n    </div>\r\n        </div>\r\n    <div style=\"width: 250px;display:inline-block;vertical-align: top\">\r\n    <div class=\"infusion-field\">\r\n        <label for=\"inf_custom_PayeeTaxIDNumber\">Payee Tax ID Number</label>\r\n        <input class=\"infusion-field-input-container\" id=\"inf_custom_PayeeTaxIDNumber\" name=\"inf_custom_PayeeTaxIDNumber\" type=\"text\" />\r\n    </div>\r\n    <div class=\"infusion-field\">\r\n        <label for=\"inf_other_Username\">Username *</label>\r\n        <input class=\"infusion-field-input-container\" id=\"inf_other_Username\" name=\"inf_other_Username\" type=\"text\" />\r\n    </div>\r\n    <div class=\"infusion-field\">\r\n        <label for=\"inf_other_Password\">Password *</label>\r\n        <input class=\"infusion-field-input-container\" id=\"inf_other_Password\" name=\"inf_other_Password\" type=\"password\" />\r\n    </div>\r\n    <div class=\"infusion-field\">\r\n        <label for=\"inf_other_RetypePassword\">Confirm Password *</label>\r\n        <input class=\"infusion-field-input-container\" id=\"inf_other_RetypePassword\" name=\"inf_other_RetypePassword\" type=\"password\" />\r\n    </div>\r\n    <div class=\"infusion-field\">\r\n        <label for=\"inf_other_NotifyOnLead\">Notify on Lead</label>\r\n        <div class=\"infusion-radio\">\r\n            <span class=\"infusion-option\">\r\n                <input id=\"inf_other_NotifyOnLead_1\" name=\"inf_other_NotifyOnLead\" type=\"radio\" value=\"1\" />\r\n                <label for=\"inf_other_NotifyOnLead_1\">Yes</label>\r\n            </span>\r\n            <span class=\"infusion-option\">\r\n                <input id=\"inf_other_NotifyOnLead_0\" name=\"inf_other_NotifyOnLead\" type=\"radio\" value=\"0\" />\r\n                <label for=\"inf_other_NotifyOnLead_0\">No</label>\r\n            </span>\r\n        </div>\r\n    </div>\r\n    <div class=\"infusion-field\">\r\n        <label for=\"inf_other_NotifyOnSale\">Notify on Sale</label><div class=\"infusion-radio\"><span class=\"infusion-option\"><input id=\"inf_other_NotifyOnSale_1\" name=\"inf_other_NotifyOnSale\" type=\"radio\" value=\"1\" /><label for=\"inf_other_NotifyOnSale_1\">Yes</label></span><span class=\"infusion-option\"><input id=\"inf_other_NotifyOnSale_0\" name=\"inf_other_NotifyOnSale\" type=\"radio\" value=\"0\" /><label for=\"inf_other_NotifyOnSale_0\">No</label></span>\r\n        </div>\r\n    </div>\r\n    <div class=\"infusion-submit\">\r\n        <input type=\"submit\" value=\"Submit\" />\r\n    </div>\r\n    </div>\r\n</form>','Affiliates','','inherit','open','open','','198-revision-12','','','2013-06-27 18:35:27','2013-06-27 18:35:27','',198,'http://www.wefirstbranding.com/seminar/198-revision-12/',0,'revision','',0),(238,2,'2013-07-25 16:12:51','2013-07-25 16:12:51','','Coca-Cola_logo','','inherit','open','open','','coca-cola_logo','','','2013-07-25 16:12:51','2013-07-25 16:12:51','',0,'http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/07/Coca-Cola_logo.png',0,'attachment','image/png',0),(218,2,'2013-06-27 18:29:06','2013-06-27 18:29:06','<h3>AFFILIATE SIGN UP:</h3>\r\n<strong>Reasons to get involved:</strong>\r\n<ul>\r\n	<li>&middot; <strong>50% commission on ticket sales</strong> in your community</li>\r\n\r\n	<li>&middot; <strong>Shareable event promotion visuals and messaging</strong> </li>\r\n\r\n	<li>&middot; <strong>Valuable pre-seminar content</strong> including infographics, G+ Hangouts, and articles to share with your community</li>\r\n</ul>\r\n\r\n\r\n<strong>Reasons why your community should attend the 2013 We First Social Branding Seminar:</strong>\r\n<ul>\r\n	<li>&middot; <strong>Hands-on training</strong> from an exclusive line-up of the best marketing and business leaders in the world</li>\r\n\r\n	<li>&middot; <strong>Ample brainstorming and networking</strong> time with our extraordinary speakers and over 200 high-level executives from global brands like Nike, Coca-Cola, UN Foundation, charity: water, and more.</li>\r\n\r\n	<li>&middot; A practical and actionable <strong>new 2013 Social Branding Blueprint</strong> specific to their business, built on the best practices, case studies and bottom line benefits of the world’s smartest marketers and brand innovators.</li>\r\n\r\n	<li>&middot; A <strong>FREE TICKET</strong> to invite their favorite non-profit or Foundation partner, so they’ll have a positive impact just by attending. </li>\r\n</ul>\r\n\r\n<form accept-charset=\"UTF-8\" action=\"https://wut89066.infusionsoft.com/app/form/process/7ab25a232fa3b64bf7b8dd3fbbbd3dfd\" class=\"infusion-form\" method=\"POST\">\r\n    <div style=\"width: 200px;display:inline-block;vertical-align: bottom\">\r\n    <input name=\"inf_form_xid\" type=\"hidden\" value=\"7ab25a232fa3b64bf7b8dd3fbbbd3dfd\" />\r\n    <input name=\"inf_form_name\" type=\"hidden\" value=\"Partners\" />\r\n    <input name=\"infusionsoft_version\" type=\"hidden\" value=\"1.29.2.92\" />\r\n    <div class=\"infusion-field\">\r\n        <label for=\"inf_field_FirstName\">First Name *</label>\r\n        <input class=\"infusion-field-input-container\" id=\"inf_field_FirstName\" name=\"inf_field_FirstName\" type=\"text\" />\r\n    </div>\r\n    <div class=\"infusion-field\">\r\n        <label for=\"inf_field_LastName\">Last Name *</label>\r\n        <input class=\"infusion-field-input-container\" id=\"inf_field_LastName\" name=\"inf_field_LastName\" type=\"text\" />\r\n    </div>\r\n    <div class=\"infusion-field\">\r\n        <label for=\"inf_field_Company\">Company</label>\r\n        <input class=\"infusion-field-input-container\" id=\"inf_field_Company\" name=\"inf_field_Company\" type=\"text\" />\r\n    </div>\r\n    <div class=\"infusion-field\">\r\n        <label for=\"inf_field_Email\">Email *</label>\r\n        <input class=\"infusion-field-input-container\" id=\"inf_field_Email\" name=\"inf_field_Email\" type=\"text\" />\r\n    </div>\r\n    <div class=\"infusion-field\">\r\n        <label for=\"inf_field_Phone1\">Phone 1</label>\r\n        <input class=\"infusion-field-input-container\" id=\"inf_field_Phone1\" name=\"inf_field_Phone1\" type=\"text\" />\r\n    </div>\r\n\r\n    <div class=\"infusion-field\">\r\n        <label for=\"inf_custom_PayeeNameforCommission\">Payee Name for Commission</label>\r\n        <input class=\"infusion-field-input-container\" id=\"inf_custom_PayeeNameforCommission\" name=\"inf_custom_PayeeNameforCommission\" type=\"text\" />\r\n    </div>\r\n        </div>\r\n    <div style=\"width: 200px;display:inline-block;vertical-align: bottom\">\r\n    <div class=\"infusion-field\">\r\n        <label for=\"inf_custom_PayeeTaxIDNumber\">Payee Tax ID Number</label>\r\n        <input class=\"infusion-field-input-container\" id=\"inf_custom_PayeeTaxIDNumber\" name=\"inf_custom_PayeeTaxIDNumber\" type=\"text\" />\r\n    </div>\r\n    <div class=\"infusion-field\">\r\n        <label for=\"inf_other_Username\">Username *</label>\r\n        <input class=\"infusion-field-input-container\" id=\"inf_other_Username\" name=\"inf_other_Username\" type=\"text\" />\r\n    </div>\r\n    <div class=\"infusion-field\">\r\n        <label for=\"inf_other_Password\">Password *</label>\r\n        <input class=\"infusion-field-input-container\" id=\"inf_other_Password\" name=\"inf_other_Password\" type=\"password\" />\r\n    </div>\r\n    <div class=\"infusion-field\">\r\n        <label for=\"inf_other_RetypePassword\">Confirm Password *</label>\r\n        <input class=\"infusion-field-input-container\" id=\"inf_other_RetypePassword\" name=\"inf_other_RetypePassword\" type=\"password\" />\r\n    </div>\r\n    <div class=\"infusion-field\">\r\n        <label for=\"inf_other_NotifyOnLead\">Notify on Lead</label>\r\n        <div class=\"infusion-radio\">\r\n            <span class=\"infusion-option\">\r\n                <input id=\"inf_other_NotifyOnLead_1\" name=\"inf_other_NotifyOnLead\" type=\"radio\" value=\"1\" />\r\n                <label for=\"inf_other_NotifyOnLead_1\">Yes</label>\r\n            </span>\r\n            <span class=\"infusion-option\">\r\n                <input id=\"inf_other_NotifyOnLead_0\" name=\"inf_other_NotifyOnLead\" type=\"radio\" value=\"0\" />\r\n                <label for=\"inf_other_NotifyOnLead_0\">No</label>\r\n            </span>\r\n        </div>\r\n    </div>\r\n    <div class=\"infusion-field\">\r\n        <label for=\"inf_other_NotifyOnSale\">Notify on Sale</label>\r\n        <div class=\"infusion-radio\">\r\n            <span class=\"infusion-option\">\r\n                <input id=\"inf_other_NotifyOnSale_1\" name=\"inf_other_NotifyOnSale\" type=\"radio\" value=\"1\" />\r\n                <label for=\"inf_other_NotifyOnSale_1\">Yes</label>\r\n            </span>\r\n            <span class=\"infusion-option\">\r\n                <input id=\"inf_other_NotifyOnSale_0\" name=\"inf_other_NotifyOnSale\" type=\"radio\" value=\"0\" />\r\n                <label for=\"inf_other_NotifyOnSale_0\">No</label>\r\n            </span>\r\n        </div>\r\n    </div>\r\n    <div class=\"infusion-submit\">\r\n        <input type=\"submit\" value=\"Submit\" />\r\n    </div>\r\n    </div>\r\n</form>','Affiliates','','inherit','open','open','','198-revision-11','','','2013-06-27 18:29:06','2013-06-27 18:29:06','',198,'http://www.wefirstbranding.com/seminar/198-revision-11/',0,'revision','',0),(221,3,'2013-06-27 14:50:27','2013-06-27 14:50:27','<h3>PROMO PARTNER SIGN UP:</h3>\r\n<strong>Reasons to get involved:</strong>\r\n<ul>\r\n	<li>&middot; <strong>30% commission on ticket sales</strong> in your community</li>\r\n\r\n	<li>&middot; <strong>1 Free Seminar Ticket</strong> for every promo partner that sells 10 tickets</li>\r\n\r\n	<li>&middot; <strong>Shareable event promotion visuals and messaging</strong> </li>\r\n\r\n	<li>&middot; <strong>Valuable pre-seminar content</strong> including infographics, G+ Hangouts, and articles to share with your community</li>\r\n</ul>\r\n\r\n\r\n<strong>Reasons why your community should attend the 2013 We First Social Branding Seminar:</strong>\r\n<ul>\r\n	<li>&middot; <strong>Hands-on training</strong> from an exclusive line-up of the best marketing and business leaders in the world</li>\r\n\r\n	<li>&middot; <strong>Ample brainstorming and networking</strong> time with our extraordinary speakers and over 200 high-level executives from global brands like Nike, Coca-Cola, UN Foundation, charity: water, and more.</li>\r\n\r\n	<li>&middot; A practical and actionable <strong>new 2013 Social Branding Blueprint</strong> specific to their business, built on the best practices, case studies and bottom line benefits of the world’s smartest marketers and brand innovators.</li>\r\n\r\n	<li>&middot; A <strong>FREE TICKET</strong> to invite their favorite non-profit or Foundation partner, so they’ll have a positive impact just by attending. </li>\r\n</ul>\r\n\r\n<form accept-charset=\"UTF-8\" action=\"https://wut89066.infusionsoft.com/app/form/process/7ab25a232fa3b64bf7b8dd3fbbbd3dfd\" class=\"infusion-form\" method=\"POST\">\r\n    <input name=\"inf_form_xid\" type=\"hidden\" value=\"7ab25a232fa3b64bf7b8dd3fbbbd3dfd\" />\r\n    <input name=\"inf_form_name\" type=\"hidden\" value=\"Partners\" />\r\n    <input name=\"infusionsoft_version\" type=\"hidden\" value=\"1.29.2.92\" />\r\n    <div class=\"infusion-field\">\r\n        <label for=\"inf_field_FirstName\">First Name *</label>\r\n        <input class=\"infusion-field-input-container\" id=\"inf_field_FirstName\" name=\"inf_field_FirstName\" type=\"text\" />\r\n    </div>\r\n    <div class=\"infusion-field\">\r\n        <label for=\"inf_field_LastName\">Last Name *</label>\r\n        <input class=\"infusion-field-input-container\" id=\"inf_field_LastName\" name=\"inf_field_LastName\" type=\"text\" />\r\n    </div>\r\n    <div class=\"infusion-field\">\r\n        <label for=\"inf_field_Company\">Company</label>\r\n        <input class=\"infusion-field-input-container\" id=\"inf_field_Company\" name=\"inf_field_Company\" type=\"text\" />\r\n    </div>\r\n    <div class=\"infusion-field\">\r\n        <label for=\"inf_field_Email\">Email *</label>\r\n        <input class=\"infusion-field-input-container\" id=\"inf_field_Email\" name=\"inf_field_Email\" type=\"text\" />\r\n    </div>\r\n    <div class=\"infusion-field\">\r\n        <label for=\"inf_field_Phone1\">Phone 1</label>\r\n        <input class=\"infusion-field-input-container\" id=\"inf_field_Phone1\" name=\"inf_field_Phone1\" type=\"text\" />\r\n    </div>\r\n    <div class=\"infusion-field\">\r\n        <label for=\"inf_custom_PayeeNameforCommission\">Payee Name for Commission</label>\r\n        <input class=\"infusion-field-input-container\" id=\"inf_custom_PayeeNameforCommission\" name=\"inf_custom_PayeeNameforCommission\" type=\"text\" />\r\n    </div>\r\n    <div class=\"infusion-field\">\r\n        <label for=\"inf_custom_PayeeTaxIDNumber\">Payee Tax ID Number</label>\r\n        <input class=\"infusion-field-input-container\" id=\"inf_custom_PayeeTaxIDNumber\" name=\"inf_custom_PayeeTaxIDNumber\" type=\"text\" />\r\n    </div>\r\n    <div class=\"infusion-field\">\r\n        <label for=\"inf_other_Username\">Username *</label>\r\n        <input class=\"infusion-field-input-container\" id=\"inf_other_Username\" name=\"inf_other_Username\" type=\"text\" />\r\n    </div>\r\n    <div class=\"infusion-field\">\r\n        <label for=\"inf_other_Password\">Password *</label>\r\n        <input class=\"infusion-field-input-container\" id=\"inf_other_Password\" name=\"inf_other_Password\" type=\"password\" />\r\n    </div>\r\n    <div class=\"infusion-field\">\r\n        <label for=\"inf_other_RetypePassword\">Confirm Password *</label>\r\n        <input class=\"infusion-field-input-container\" id=\"inf_other_RetypePassword\" name=\"inf_other_RetypePassword\" type=\"password\" />\r\n    </div>\r\n    <div class=\"infusion-field\">\r\n        <label for=\"inf_other_NotifyOnLead\">Notify on Lead</label>\r\n        <div class=\"infusion-radio\">\r\n            <span class=\"infusion-option\">\r\n                <input id=\"inf_other_NotifyOnLead_1\" name=\"inf_other_NotifyOnLead\" type=\"radio\" value=\"1\" />\r\n                <label for=\"inf_other_NotifyOnLead_1\">Yes</label>\r\n            </span>\r\n            <span class=\"infusion-option\">\r\n                <input id=\"inf_other_NotifyOnLead_0\" name=\"inf_other_NotifyOnLead\" type=\"radio\" value=\"0\" />\r\n                <label for=\"inf_other_NotifyOnLead_0\">No</label>\r\n            </span>\r\n        </div>\r\n    </div>\r\n    <div class=\"infusion-field\">\r\n        <label for=\"inf_other_NotifyOnSale\">Notify on Sale</label>\r\n        <div class=\"infusion-radio\">\r\n            <span class=\"infusion-option\">\r\n                <input id=\"inf_other_NotifyOnSale_1\" name=\"inf_other_NotifyOnSale\" type=\"radio\" value=\"1\" />\r\n                <label for=\"inf_other_NotifyOnSale_1\">Yes</label>\r\n            </span>\r\n            <span class=\"infusion-option\">\r\n                <input id=\"inf_other_NotifyOnSale_0\" name=\"inf_other_NotifyOnSale\" type=\"radio\" value=\"0\" />\r\n                <label for=\"inf_other_NotifyOnSale_0\">No</label>\r\n            </span>\r\n        </div>\r\n    </div>\r\n    <div class=\"infusion-submit\">\r\n        <input type=\"submit\" value=\"Submit\" />\r\n    </div>\r\n</form>','Promo Partners','','inherit','open','open','','205-revision-3','','','2013-06-27 14:50:27','2013-06-27 14:50:27','',205,'http://www.wefirstbranding.com/seminar/205-revision-3/',0,'revision','',0),(232,3,'2013-06-28 15:32:10','2013-06-28 15:32:10','<h3>AFFILIATE SIGN UP:</h3>\r\n<strong>Reasons to get involved:</strong>\r\n<ul>\r\n	<li>&middot; <strong>50% commission on ticket sales</strong> in your community</li>\r\n\r\n	<li>&middot; <strong>Shareable event promotion visuals and messaging</strong> </li>\r\n\r\n	<li>&middot; <strong>Valuable pre-seminar content</strong> including infographics, G+ Hangouts, and articles to share with your community</li>\r\n</ul>\r\n\r\n\r\n<strong>Reasons why your community should attend the 2013 We First Social Branding Seminar:</strong>\r\n<ul>\r\n	<li>&middot; <strong>Hands-on training</strong> from an exclusive line-up of the best marketing and business leaders in the world</li>\r\n\r\n	<li>&middot; <strong>Ample brainstorming and networking</strong> time with our extraordinary speakers and over 200 high-level executives from global brands like Nike, Coca-Cola, UN Foundation, charity: water, and more.</li>\r\n\r\n	<li>&middot; A practical and actionable <strong>new 2013 Social Branding Blueprint</strong> specific to their business, built on the best practices, case studies and bottom line benefits of the world’s smartest marketers and brand innovators.</li>\r\n\r\n	<li>&middot; A <strong>FREE TICKET</strong> to invite their favorite non-profit or Foundation partner, so they’ll have a positive impact just by attending. </li>\r\n</ul>\r\n\r\n<form accept-charset=\"UTF-8\" action=\"https://wut89066.infusionsoft.com/app/form/process/ea56bea36c500bfb0daf3145c2ab2fe7\" class=\"infusion-form\" method=\"POST\">\r\n    <div style=\"width: 250px;display:inline-block;vertical-align: top\"><input name=\"inf_form_xid\" type=\"hidden\" value=\"ea56bea36c500bfb0daf3145c2ab2fe7\" /><input name=\"inf_form_name\" type=\"hidden\" value=\"Affiliates\" /><input name=\"infusionsoft_version\" type=\"hidden\" value=\"1.29.2.92\" /><div class=\"infusion-field\">\r\n        <label for=\"inf_field_FirstName\">First Name *</label>\r\n        <input class=\"infusion-field-input-container\" id=\"inf_field_FirstName\" name=\"inf_field_FirstName\" type=\"text\" />\r\n    </div>\r\n    <div class=\"infusion-field\">\r\n        <label for=\"inf_field_LastName\">Last Name *</label>\r\n        <input class=\"infusion-field-input-container\" id=\"inf_field_LastName\" name=\"inf_field_LastName\" type=\"text\" />\r\n    </div>\r\n    <div class=\"infusion-field\">\r\n        <label for=\"inf_field_Company\">Company</label>\r\n        <input class=\"infusion-field-input-container\" id=\"inf_field_Company\" name=\"inf_field_Company\" type=\"text\" />\r\n    </div>\r\n    <div class=\"infusion-field\">\r\n        <label for=\"inf_field_Email\">Email *</label>\r\n        <input class=\"infusion-field-input-container\" id=\"inf_field_Email\" name=\"inf_field_Email\" type=\"text\" />\r\n    </div>\r\n    <div class=\"infusion-field\">\r\n        <label for=\"inf_field_Phone1\">Phone 1</label>\r\n        <input class=\"infusion-field-input-container\" id=\"inf_field_Phone1\" name=\"inf_field_Phone1\" type=\"text\" />\r\n    </div>\r\n\r\n    <div class=\"infusion-field\">\r\n        <label for=\"inf_custom_PayeeNameforCommission\">Payee Name for Commission</label>\r\n        <input class=\"infusion-field-input-container\" id=\"inf_custom_PayeeNameforCommission\" name=\"inf_custom_PayeeNameforCommission\" type=\"text\" />\r\n    </div>\r\n        </div>\r\n    <div style=\"width: 250px;display:inline-block;vertical-align: top\">\r\n    <div class=\"infusion-field\">\r\n        <label for=\"inf_custom_PayeeTaxIDNumber\">Payee Tax ID Number</label>\r\n        <input class=\"infusion-field-input-container\" id=\"inf_custom_PayeeTaxIDNumber\" name=\"inf_custom_PayeeTaxIDNumber\" type=\"text\" />\r\n    </div>\r\n    <div class=\"infusion-field\">\r\n        <label for=\"inf_other_Username\">Username *</label>\r\n        <input class=\"infusion-field-input-container\" id=\"inf_other_Username\" name=\"inf_other_Username\" type=\"text\" />\r\n    </div>\r\n    <div class=\"infusion-field\">\r\n        <label for=\"inf_other_Password\">Password *</label>\r\n        <input class=\"infusion-field-input-container\" id=\"inf_other_Password\" name=\"inf_other_Password\" type=\"password\" />\r\n    </div>\r\n    <div class=\"infusion-field\">\r\n        <label for=\"inf_other_RetypePassword\">Confirm Password *</label>\r\n        <input class=\"infusion-field-input-container\" id=\"inf_other_RetypePassword\" name=\"inf_other_RetypePassword\" type=\"password\" />\r\n    </div>\r\n    <div class=\"infusion-field\">\r\n        <label for=\"inf_other_NotifyOnLead\">Notify on Lead</label><div class=\"infusion-radio\">\r\n            <span class=\"infusion-option\"><input id=\"inf_other_NotifyOnLead_1\" name=\"inf_other_NotifyOnLead\" type=\"radio\" value=\"1\" /><label for=\"inf_other_NotifyOnLead_1\">Yes</label></span>&nbsp;&nbsp;<span class=\"infusion-option\"><input id=\"inf_other_NotifyOnLead_0\" name=\"inf_other_NotifyOnLead\" type=\"radio\" value=\"0\" /><label for=\"inf_other_NotifyOnLead_0\">No</label>\r\n            </span>\r\n        </div>\r\n    </div>\r\n    <div class=\"infusion-field\">\r\n        <label for=\"inf_other_NotifyOnSale\">Notify on Sale</label><div class=\"infusion-radio\"><span class=\"infusion-option\"><input id=\"inf_other_NotifyOnSale_1\" name=\"inf_other_NotifyOnSale\" type=\"radio\" value=\"1\" /><label for=\"inf_other_NotifyOnSale_1\">Yes</label></span>&nbsp;&nbsp;<span class=\"infusion-option\"><input id=\"inf_other_NotifyOnSale_0\" name=\"inf_other_NotifyOnSale\" type=\"radio\" value=\"0\" /><label for=\"inf_other_NotifyOnSale_0\">No</label></span>\r\n        </div>\r\n    </div>\r\n    <div class=\"infusion-submit\">\r\n        <input type=\"submit\" value=\"Submit\" />\r\n    </div>\r\n    </div>\r\n</form>','Affiliates','','inherit','open','open','','198-revision-17','','','2013-06-28 15:32:10','2013-06-28 15:32:10','',198,'http://www.wefirstbranding.com/seminar/198-revision-17/',0,'revision','',0),(223,2,'2013-06-27 18:40:57','2013-06-27 18:40:57','<h3>AFFILIATE SIGN UP:</h3>\r\n<strong>Reasons to get involved:</strong>\r\n<ul>\r\n	<li>&middot; <strong>50% commission on ticket sales</strong> in your community</li>\r\n\r\n	<li>&middot; <strong>Shareable event promotion visuals and messaging</strong> </li>\r\n\r\n	<li>&middot; <strong>Valuable pre-seminar content</strong> including infographics, G+ Hangouts, and articles to share with your community</li>\r\n</ul>\r\n\r\n\r\n<strong>Reasons why your community should attend the 2013 We First Social Branding Seminar:</strong>\r\n<ul>\r\n	<li>&middot; <strong>Hands-on training</strong> from an exclusive line-up of the best marketing and business leaders in the world</li>\r\n\r\n	<li>&middot; <strong>Ample brainstorming and networking</strong> time with our extraordinary speakers and over 200 high-level executives from global brands like Nike, Coca-Cola, UN Foundation, charity: water, and more.</li>\r\n\r\n	<li>&middot; A practical and actionable <strong>new 2013 Social Branding Blueprint</strong> specific to their business, built on the best practices, case studies and bottom line benefits of the world’s smartest marketers and brand innovators.</li>\r\n\r\n	<li>&middot; A <strong>FREE TICKET</strong> to invite their favorite non-profit or Foundation partner, so they’ll have a positive impact just by attending. </li>\r\n</ul>\r\n\r\n<form accept-charset=\"UTF-8\" action=\"https://wut89066.infusionsoft.com/app/form/process/7ab25a232fa3b64bf7b8dd3fbbbd3dfd\" class=\"infusion-form\" method=\"POST\">\r\n    <div style=\"width: 250px;display:inline-block;vertical-align: top\"><input name=\"inf_form_xid\" type=\"hidden\" value=\"7ab25a232fa3b64bf7b8dd3fbbbd3dfd\" /><input name=\"inf_form_name\" type=\"hidden\" value=\"Partners\" /><input name=\"infusionsoft_version\" type=\"hidden\" value=\"1.29.2.92\" /><div class=\"infusion-field\">\r\n        <label for=\"inf_field_FirstName\">First Name *</label>\r\n        <input class=\"infusion-field-input-container\" id=\"inf_field_FirstName\" name=\"inf_field_FirstName\" type=\"text\" />\r\n    </div>\r\n    <div class=\"infusion-field\">\r\n        <label for=\"inf_field_LastName\">Last Name *</label>\r\n        <input class=\"infusion-field-input-container\" id=\"inf_field_LastName\" name=\"inf_field_LastName\" type=\"text\" />\r\n    </div>\r\n    <div class=\"infusion-field\">\r\n        <label for=\"inf_field_Company\">Company</label>\r\n        <input class=\"infusion-field-input-container\" id=\"inf_field_Company\" name=\"inf_field_Company\" type=\"text\" />\r\n    </div>\r\n    <div class=\"infusion-field\">\r\n        <label for=\"inf_field_Email\">Email *</label>\r\n        <input class=\"infusion-field-input-container\" id=\"inf_field_Email\" name=\"inf_field_Email\" type=\"text\" />\r\n    </div>\r\n    <div class=\"infusion-field\">\r\n        <label for=\"inf_field_Phone1\">Phone 1</label>\r\n        <input class=\"infusion-field-input-container\" id=\"inf_field_Phone1\" name=\"inf_field_Phone1\" type=\"text\" />\r\n    </div>\r\n\r\n    <div class=\"infusion-field\">\r\n        <label for=\"inf_custom_PayeeNameforCommission\">Payee Name for Commission</label>\r\n        <input class=\"infusion-field-input-container\" id=\"inf_custom_PayeeNameforCommission\" name=\"inf_custom_PayeeNameforCommission\" type=\"text\" />\r\n    </div>\r\n        </div>\r\n    <div style=\"width: 250px;display:inline-block;vertical-align: top\">\r\n    <div class=\"infusion-field\">\r\n        <label for=\"inf_custom_PayeeTaxIDNumber\">Payee Tax ID Number</label>\r\n        <input class=\"infusion-field-input-container\" id=\"inf_custom_PayeeTaxIDNumber\" name=\"inf_custom_PayeeTaxIDNumber\" type=\"text\" />\r\n    </div>\r\n    <div class=\"infusion-field\">\r\n        <label for=\"inf_other_Username\">Username *</label>\r\n        <input class=\"infusion-field-input-container\" id=\"inf_other_Username\" name=\"inf_other_Username\" type=\"text\" />\r\n    </div>\r\n    <div class=\"infusion-field\">\r\n        <label for=\"inf_other_Password\">Password *</label>\r\n        <input class=\"infusion-field-input-container\" id=\"inf_other_Password\" name=\"inf_other_Password\" type=\"password\" />\r\n    </div>\r\n    <div class=\"infusion-field\">\r\n        <label for=\"inf_other_RetypePassword\">Confirm Password *</label>\r\n        <input class=\"infusion-field-input-container\" id=\"inf_other_RetypePassword\" name=\"inf_other_RetypePassword\" type=\"password\" />\r\n    </div>\r\n    <div class=\"infusion-field\">\r\n        <label for=\"inf_other_NotifyOnLead\">Notify on Lead</label><div class=\"infusion-radio\">\r\n            <span class=\"infusion-option\"><input id=\"inf_other_NotifyOnLead_1\" name=\"inf_other_NotifyOnLead\" type=\"radio\" value=\"1\" /><label for=\"inf_other_NotifyOnLead_1\">Yes</label></span>&nbsp;&nbsp;<span class=\"infusion-option\"><input id=\"inf_other_NotifyOnLead_0\" name=\"inf_other_NotifyOnLead\" type=\"radio\" value=\"0\" /><label for=\"inf_other_NotifyOnLead_0\">No</label>\r\n            </span>\r\n        </div>\r\n    </div>\r\n    <div class=\"infusion-field\">\r\n        <label for=\"inf_other_NotifyOnSale\">Notify on Sale</label><div class=\"infusion-radio\"><span class=\"infusion-option\"><input id=\"inf_other_NotifyOnSale_1\" name=\"inf_other_NotifyOnSale\" type=\"radio\" value=\"1\" /><label for=\"inf_other_NotifyOnSale_1\">Yes</label></span>&nbsp;&nbsp;<span class=\"infusion-option\"><input id=\"inf_other_NotifyOnSale_0\" name=\"inf_other_NotifyOnSale\" type=\"radio\" value=\"0\" /><label for=\"inf_other_NotifyOnSale_0\">No</label></span>\r\n        </div>\r\n    </div>\r\n    <div class=\"infusion-submit\">\r\n        <input type=\"submit\" value=\"Submit\" />\r\n    </div>\r\n    </div>\r\n</form>','Affiliates','','inherit','open','open','','198-revision-14','','','2013-06-27 18:40:57','2013-06-27 18:40:57','',198,'http://www.wefirstbranding.com/seminar/198-revision-14/',0,'revision','',0),(224,2,'2013-06-27 19:35:02','2013-06-27 19:35:02','<h3>AFFILIATE SIGN UP:</h3>\r\n<strong>Reasons to get involved:</strong>\r\n<ul>\r\n	<li>&middot; <strong>50% commission on ticket sales</strong> in your community</li>\r\n\r\n	<li>&middot; <strong>Shareable event promotion visuals and messaging</strong> </li>\r\n\r\n	<li>&middot; <strong>Valuable pre-seminar content</strong> including infographics, G+ Hangouts, and articles to share with your community</li>\r\n</ul>\r\n\r\n\r\n<strong>Reasons why your community should attend the 2013 We First Social Branding Seminar:</strong>\r\n<ul>\r\n	<li>&middot; <strong>Hands-on training</strong> from an exclusive line-up of the best marketing and business leaders in the world</li>\r\n\r\n	<li>&middot; <strong>Ample brainstorming and networking</strong> time with our extraordinary speakers and over 200 high-level executives from global brands like Nike, Coca-Cola, UN Foundation, charity: water, and more.</li>\r\n\r\n	<li>&middot; A practical and actionable <strong>new 2013 Social Branding Blueprint</strong> specific to their business, built on the best practices, case studies and bottom line benefits of the world’s smartest marketers and brand innovators.</li>\r\n\r\n	<li>&middot; A <strong>FREE TICKET</strong> to invite their favorite non-profit or Foundation partner, so they’ll have a positive impact just by attending. </li>\r\n</ul>\r\n\r\n<form accept-charset=\"UTF-8\" action=\"https://wut89066.infusionsoft.com/app/form/process/ea56bea36c500bfb0daf3145c2ab2fe7\" class=\"infusion-form\" method=\"POST\">\r\n    <div style=\"width: 250px;display:inline-block;vertical-align: top\"><input name=\"inf_form_xid\" type=\"hidden\" value=\"ea56bea36c500bfb0daf3145c2ab2fe7\" /><input name=\"inf_form_name\" type=\"hidden\" value=\"Affiliates\" /><input name=\"infusionsoft_version\" type=\"hidden\" value=\"1.29.2.92\" /><div class=\"infusion-field\">\r\n        <label for=\"inf_field_FirstName\">First Name *</label>\r\n        <input class=\"infusion-field-input-container\" id=\"inf_field_FirstName\" name=\"inf_field_FirstName\" type=\"text\" />\r\n    </div>\r\n    <div class=\"infusion-field\">\r\n        <label for=\"inf_field_LastName\">Last Name *</label>\r\n        <input class=\"infusion-field-input-container\" id=\"inf_field_LastName\" name=\"inf_field_LastName\" type=\"text\" />\r\n    </div>\r\n    <div class=\"infusion-field\">\r\n        <label for=\"inf_field_Company\">Company</label>\r\n        <input class=\"infusion-field-input-container\" id=\"inf_field_Company\" name=\"inf_field_Company\" type=\"text\" />\r\n    </div>\r\n    <div class=\"infusion-field\">\r\n        <label for=\"inf_field_Email\">Email *</label>\r\n        <input class=\"infusion-field-input-container\" id=\"inf_field_Email\" name=\"inf_field_Email\" type=\"text\" />\r\n    </div>\r\n    <div class=\"infusion-field\">\r\n        <label for=\"inf_field_Phone1\">Phone 1</label>\r\n        <input class=\"infusion-field-input-container\" id=\"inf_field_Phone1\" name=\"inf_field_Phone1\" type=\"text\" />\r\n    </div>\r\n\r\n    <div class=\"infusion-field\">\r\n        <label for=\"inf_custom_PayeeNameforCommission\">Payee Name for Commission</label>\r\n        <input class=\"infusion-field-input-container\" id=\"inf_custom_PayeeNameforCommission\" name=\"inf_custom_PayeeNameforCommission\" type=\"text\" />\r\n    </div>\r\n        </div>\r\n    <div style=\"width: 250px;display:inline-block;vertical-align: top\">\r\n    <div class=\"infusion-field\">\r\n        <label for=\"inf_custom_PayeeTaxIDNumber\">Payee Tax ID Number</label>\r\n        <input class=\"infusion-field-input-container\" id=\"inf_custom_PayeeTaxIDNumber\" name=\"inf_custom_PayeeTaxIDNumber\" type=\"text\" />\r\n    </div>\r\n    <div class=\"infusion-field\">\r\n        <label for=\"inf_other_Username\">Username *</label>\r\n        <input class=\"infusion-field-input-container\" id=\"inf_other_Username\" name=\"inf_other_Username\" type=\"text\" />\r\n    </div>\r\n    <div class=\"infusion-field\">\r\n        <label for=\"inf_other_Password\">Password *</label>\r\n        <input class=\"infusion-field-input-container\" id=\"inf_other_Password\" name=\"inf_other_Password\" type=\"password\" />\r\n    </div>\r\n    <div class=\"infusion-field\">\r\n        <label for=\"inf_other_RetypePassword\">Confirm Password *</label>\r\n        <input class=\"infusion-field-input-container\" id=\"inf_other_RetypePassword\" name=\"inf_other_RetypePassword\" type=\"password\" />\r\n    </div>\r\n    <div class=\"infusion-field\">\r\n        <label for=\"inf_other_NotifyOnLead\">Notify on Lead</label><div class=\"infusion-radio\">\r\n            <span class=\"infusion-option\"><input id=\"inf_other_NotifyOnLead_1\" name=\"inf_other_NotifyOnLead\" type=\"radio\" value=\"1\" /><label for=\"inf_other_NotifyOnLead_1\">Yes</label></span>&nbsp;&nbsp;<span class=\"infusion-option\"><input id=\"inf_other_NotifyOnLead_0\" name=\"inf_other_NotifyOnLead\" type=\"radio\" value=\"0\" /><label for=\"inf_other_NotifyOnLead_0\">No</label>\r\n            </span>\r\n        </div>\r\n    </div>\r\n    <div class=\"infusion-field\">\r\n        <label for=\"inf_other_NotifyOnSale\">Notify on Sale</label><div class=\"infusion-radio\"><span class=\"infusion-option\"><input id=\"inf_other_NotifyOnSale_1\" name=\"inf_other_NotifyOnSale\" type=\"radio\" value=\"1\" /><label for=\"inf_other_NotifyOnSale_1\">Yes</label></span>&nbsp;&nbsp;<span class=\"infusion-option\"><input id=\"inf_other_NotifyOnSale_0\" name=\"inf_other_NotifyOnSale\" type=\"radio\" value=\"0\" /><label for=\"inf_other_NotifyOnSale_0\">No</label></span>\r\n        </div>\r\n    </div>\r\n    <div class=\"infusion-submit\">\r\n        <input type=\"submit\" value=\"Submit\" />\r\n    </div>\r\n    </div>\r\n</form>','Affiliates','','inherit','open','open','','198-revision-15','','','2013-06-27 19:35:02','2013-06-27 19:35:02','',198,'http://www.wefirstbranding.com/seminar/198-revision-15/',0,'revision','',0),(226,2,'2013-06-27 19:36:27','2013-06-27 19:36:27','<h3>PROMO PARTNER SIGN UP:</h3>\r\n<strong>Reasons to get involved:</strong>\r\n<ul>\r\n	<li>· <strong>30% commission on ticket sales</strong> in your community</li>\r\n	<li>· <strong>1 Free Seminar Ticket</strong> for every promo partner that sells 10 tickets</li>\r\n	<li>· <strong>Shareable event promotion visuals and messaging</strong></li>\r\n	<li>· <strong>Valuable pre-seminar content</strong> including infographics, G+ Hangouts, and articles to share with your community</li>\r\n</ul>\r\n<strong>Reasons why your community should attend the 2013 We First Social Branding Seminar:</strong>\r\n<ul>\r\n	<li>· <strong>Hands-on training</strong> from an exclusive line-up of the best marketing and business leaders in the world</li>\r\n	<li>· <strong>Ample brainstorming and networking</strong> time with our extraordinary speakers and over 200 high-level executives from global brands like Nike, Coca-Cola, UN Foundation, charity: water, and more.</li>\r\n	<li>· A practical and actionable <strong>new 2013 Social Branding Blueprint</strong> specific to their business, built on the best practices, case studies and bottom line benefits of the world’s smartest marketers and brand innovators.</li>\r\n	<li>· A <strong>FREE TICKET</strong> to invite their favorite non-profit or Foundation partner, so they’ll have a positive impact just by attending.</li>\r\n</ul>\r\n<strong>Sign Up and Become a 2013 We First Seminar Promo Partner Now: </strong>\r\n\r\n<form accept-charset=\"UTF-8\" action=\"https://wut89066.infusionsoft.com/app/form/process/7ab25a232fa3b64bf7b8dd3fbbbd3dfd\" class=\"infusion-form\" method=\"POST\"><input name=\"inf_form_xid\" type=\"hidden\" value=\"7ab25a232fa3b64bf7b8dd3fbbbd3dfd\" />\r\n<input name=\"inf_form_name\" type=\"hidden\" value=\"Partners\" />\r\n<input name=\"infusionsoft_version\" type=\"hidden\" value=\"1.29.2.92\" />\r\n<div class=\"infusion-field\"><label for=\"inf_field_FirstName\">First Name *</label>\r\n<input class=\"infusion-field-input-container\" id=\"inf_field_FirstName\" type=\"text\" name=\"inf_field_FirstName\" /></div>\r\n<div class=\"infusion-field\"><label for=\"inf_field_LastName\">Last Name *</label>\r\n<input class=\"infusion-field-input-container\" id=\"inf_field_LastName\" type=\"text\" name=\"inf_field_LastName\" /></div>\r\n<div class=\"infusion-field\"><label for=\"inf_field_Company\">Company</label>\r\n<input class=\"infusion-field-input-container\" id=\"inf_field_Company\" type=\"text\" name=\"inf_field_Company\" /></div>\r\n<div class=\"infusion-field\"><label for=\"inf_field_Email\">Email *</label>\r\n<input class=\"infusion-field-input-container\" id=\"inf_field_Email\" type=\"text\" name=\"inf_field_Email\" /></div>\r\n<div class=\"infusion-field\"><label for=\"inf_field_Phone1\">Phone 1</label>\r\n<input class=\"infusion-field-input-container\" id=\"inf_field_Phone1\" type=\"text\" name=\"inf_field_Phone1\" /></div>\r\n<div class=\"infusion-field\"><label for=\"inf_custom_PayeeNameforCommission\">Payee Name for Commission</label>\r\n<input class=\"infusion-field-input-container\" id=\"inf_custom_PayeeNameforCommission\" type=\"text\" name=\"inf_custom_PayeeNameforCommission\" /></div>\r\n<div class=\"infusion-field\"><label for=\"inf_custom_PayeeTaxIDNumber\">Payee Tax ID Number</label>\r\n<input class=\"infusion-field-input-container\" id=\"inf_custom_PayeeTaxIDNumber\" type=\"text\" name=\"inf_custom_PayeeTaxIDNumber\" /></div>\r\n<div class=\"infusion-field\"><label for=\"inf_other_Username\">Username *</label>\r\n<input class=\"infusion-field-input-container\" id=\"inf_other_Username\" type=\"text\" name=\"inf_other_Username\" /></div>\r\n<div class=\"infusion-field\"><label for=\"inf_other_Password\">Password *</label>\r\n<input class=\"infusion-field-input-container\" id=\"inf_other_Password\" type=\"password\" name=\"inf_other_Password\" /></div>\r\n<div class=\"infusion-field\"><label for=\"inf_other_RetypePassword\">Confirm Password *</label>\r\n<input class=\"infusion-field-input-container\" id=\"inf_other_RetypePassword\" type=\"password\" name=\"inf_other_RetypePassword\" /></div>\r\n<div class=\"infusion-field\">\r\n\r\n<label for=\"inf_other_NotifyOnLead\">Notify on Lead</label>\r\n<div class=\"infusion-radio\"><span class=\"infusion-option\">\r\n<input id=\"inf_other_NotifyOnLead_1\" type=\"radio\" name=\"inf_other_NotifyOnLead\" value=\"1\" />\r\n<label for=\"inf_other_NotifyOnLead_1\">Yes</label>\r\n</span>\r\n<span class=\"infusion-option\">\r\n<input id=\"inf_other_NotifyOnLead_0\" type=\"radio\" name=\"inf_other_NotifyOnLead\" value=\"0\" />\r\n<label for=\"inf_other_NotifyOnLead_0\">No</label>\r\n</span></div>\r\n</div>\r\n<div class=\"infusion-field\">\r\n\r\n<label for=\"inf_other_NotifyOnSale\">Notify on Sale</label>\r\n<div class=\"infusion-radio\"><span class=\"infusion-option\">\r\n<input id=\"inf_other_NotifyOnSale_1\" type=\"radio\" name=\"inf_other_NotifyOnSale\" value=\"1\" />\r\n<label for=\"inf_other_NotifyOnSale_1\">Yes</label>\r\n</span>\r\n<span class=\"infusion-option\">\r\n<input id=\"inf_other_NotifyOnSale_0\" type=\"radio\" name=\"inf_other_NotifyOnSale\" value=\"0\" />\r\n<label for=\"inf_other_NotifyOnSale_0\">No</label>\r\n</span></div>\r\n</div>\r\n<div class=\"infusion-submit\"><input type=\"submit\" value=\"Submit\" /></div>\r\n</form>','Promo Partners','','inherit','open','open','','205-revision-5','','','2013-06-27 19:36:27','2013-06-27 19:36:27','',205,'http://www.wefirstbranding.com/seminar/205-revision-5/',0,'revision','',0),(227,3,'2013-06-27 22:35:40','2013-06-27 22:35:40','<p>Welcome to the We First Affiliate Program for the 2013 We First Social Branding Seminar.</p><p>We will send you a special affiliate pack that has all the messaging and shareable graphics you need to get the word out to your community.</p><p>Thank you and we\'re so happy to have you on board!</p>','Thankyou','','inherit','open','open','','212-autosave','','','2013-06-27 22:35:40','2013-06-27 22:35:40','',212,'http://www.wefirstbranding.com/seminar/212-autosave/',0,'revision','',0),(228,3,'2013-06-27 14:49:22','2013-06-27 14:49:22','','Thankyou','','inherit','open','open','','212-revision','','','2013-06-27 14:49:22','2013-06-27 14:49:22','',212,'http://www.wefirstbranding.com/seminar/212-revision/',0,'revision','',0),(229,3,'2013-06-27 22:41:33','2013-06-27 22:41:33','<strong>Thanks!</strong>\n\nWelcome to the We First Promo Partner Program for the 2013 We First Social Branding Seminar.\n\nWe will send you your custom promotion link and promo pack that has all the messaging and shareable graphics you need to get the word out to your community.\n\nThanks, and so happy to have you on board!','Thankyou','','inherit','open','open','','213-autosave','','','2013-06-27 22:41:33','2013-06-27 22:41:33','',213,'http://www.wefirstbranding.com/seminar/213-autosave/',0,'revision','',0),(230,3,'2013-06-27 14:49:35','2013-06-27 14:49:35','','Thankyou','','inherit','open','open','','213-revision','','','2013-06-27 14:49:35','2013-06-27 14:49:35','',213,'http://www.wefirstbranding.com/seminar/213-revision/',0,'revision','',0),(236,2,'2013-07-15 19:36:24','2013-07-15 19:36:24','<article>\r\n              <h2>\r\n                Hands-on education from top marketers and business leaders\r\n              </h2>\r\n<p>\r\nWe First is deeply committed to ensuring you get real value for your business from our event. With this in mind, our interactive two day program is structured around two tracks.</p>\r\n              <p>\r\n                <strong>2013 Social Branding Blueprint</strong>: Over the course of the Seminar, Simon Mainwaring will lead attendees through six Modules of the new 2013 We First Social Branding Blueprint. Each session is an active work session during which attendees answer questions specific to their brand challenges, to ensure they leave the seminar with tangible value and action steps. Each Module session includes instruction, a Q&A, and a break-out session with peers.\r\n              </p>\r\n              <p>\r\n                <strong>Guest speakers</strong>: The Modules are broken up by a second track comprised of world-class business leaders who will share their strategic insights and learnings from many of the world’s most effective social impact campaigns. These presentations will take the form of keynotes or fireside chats with a Q&A session for attendees. \r\n              </p>\r\n              <p>\r\n                Check back often as we’ll continue to add more details and opportunities in the coming weeks.\r\n              </p>\r\n            </article>\r\n<div id=\"program-schedule\" style=\"padding-top:50px; margin-left: -50px;\">\r\n		<div class=\"container\">\r\n			<div class=\"row\">\r\n                <table width=\"725\">\r\n  <tr>\r\n    <td colspan=\"3\" class=\"intro\">Tuesday, Sept 24</td>\r\n    </tr>\r\n  <tr>\r\n    <td width=\"80\">&nbsp;</td>\r\n    <td width=\"314\" class=\"row-head\"><strong><u>Presenter</u></strong></td>\r\n    <td width=\"315\" class=\"row-head\"><strong><u>Topic</u></strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 1</strong></td>\r\n    <td>Simon Mainwaring, CEO & Chief Creative Officer, We First</td>\r\n    <td><strong>Profit to Purpose</strong>: The need for new corporate leadership and how it builds your business.</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>Tom LaForge, Global Director, Human & Cultural Insights at the Coca-Cola Company </td>\r\n    <td><strong>Global insights</strong> into new customer trends, technologies, and expectations.</td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 2</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, We First</td>\r\n    <td><strong>Integration to Impact</strong>: Purposeful leadership, employee and stakeholder engagement. </td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddlewhite\"><strong>Lunch and Networking Break</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>To be announced shortly</td>\r\n    <td>&nbsp;</td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 3</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, We First</td>\r\n    <td><strong>Strategy to Story</strong>: Defining and framing brand stories that customers want to share.</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Panel</strong></td>\r\n    <td>To be announced shortly.</td>\r\n    <td>Conscious leadership, employee productivity and mission-based marketing</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddlewhite\"><strong>Cocktail Reception and Dinner<br />Special guest to be announced shortly</strong></td>\r\n  </tr>\r\n</table>\r\n<br />\r\n<table width=\"725\">\r\n  <tr>\r\n    <td colspan=\"3\" class=\"intro\">Wednesday, Sept 25</td>\r\n    </tr>\r\n  <tr>\r\n    <td width=\"81\">&nbsp;</td>\r\n    <td width=\"314\" class=\"row-head\"><strong><u>Presenter</u></strong></td>\r\n    <td width=\"314\" class=\"row-head\"><strong><u>Topic</u></strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 1</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, We First</td>\r\n    <td><strong>Communication to Community</strong>: How to architect a self-sustaining community that builds your business.</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>To be announced shortly</td>\r\n    <td><strong>Social Storytelling</strong> that protects and promotes your brand in today\'s consumer activist marketplace.</td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 2</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, We First</td>\r\n    <td><strong>Measurement to Management</strong>: Measuring and managing the bottom line benefits of mission-based marketing. </td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddlewhite\"><strong>Lunch and Networking Break</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>To be announced shortly</td>\r\n    <td>&nbsp;</td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 3</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer,We First</td>\r\n    <td><strong>Innovation to Leadership</strong>: Leading the market, competitors and conversation through innovation. </td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Panel</strong></td>\r\n    <td>-Aaron Sherinian, VP of Communications &amp; Public Relations, United Nations Foundation\r\n      -Paull Young, Director of Digital at charity: water</td>\r\n    <td>How to use digital, social, and mobile technologies to architect a <strong>sustainable customer community</strong>.</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddlewhite\"><strong>Closing Remarks</strong></td>\r\n  </tr>\r\n</table>\r\n			</div>\r\n		</div>\r\n	</div>','Program','','inherit','open','open','','2-revision-47','','','2013-07-15 19:36:24','2013-07-15 19:36:24','',2,'http://www.wefirstbranding.com/seminar/2-revision-47/',0,'revision','',0),(237,2,'2013-07-15 19:39:08','2013-07-15 19:39:08','<article>\r\n              <h2>\r\n                Hands-on education from top marketers and business leaders\r\n              </h2>\r\n<p>\r\nWe First is deeply committed to ensuring you get real value for your business from our event. With this in mind, our interactive two day program is structured around two tracks.</p>\r\n              <p>\r\n                <strong>2013 Social Branding Blueprint</strong>: Over the course of the Seminar, Simon Mainwaring will lead attendees through six Modules of the new 2013 We First Social Branding Blueprint. Each session is an active work session during which attendees answer questions specific to their brand challenges, to ensure they leave the seminar with tangible value and action steps. Each Module session includes instruction, a Q&A, and a break-out session with peers.\r\n              </p>\r\n              <p>\r\n                <strong>Guest speakers</strong>: The Modules are broken up by a second track comprised of world-class business leaders who will share their strategic insights and learnings from many of the world’s most effective social impact campaigns. These presentations will take the form of keynotes or fireside chats with a Q&A session for attendees. \r\n              </p>\r\n              <p>\r\n                Check back often as we’ll continue to add more details and opportunities in the coming weeks.\r\n              </p>\r\n            </article>\r\n<div id=\"program-schedule\" style=\"padding-top:50px; margin-left: -50px;\">\r\n		<div class=\"container\">\r\n			<div class=\"row\">\r\n                <table width=\"725\">\r\n  <tr>\r\n    <td colspan=\"3\" class=\"intro\">Tuesday, Sept 24</td>\r\n    </tr>\r\n  <tr>\r\n    <td width=\"80\">&nbsp;</td>\r\n    <td width=\"314\" class=\"row-head\"><strong><u>Presenter</u></strong></td>\r\n    <td width=\"315\" class=\"row-head\"><strong><u>Topic</u></strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 1</strong></td>\r\n    <td>Simon Mainwaring, CEO & Chief Creative Officer, We First</td>\r\n    <td><strong>MARKETPLACE</strong>: Why and how the shift from Profit to Purpose demands new leadership and marketing.</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>Tom LaForge, Global Director, Human & Cultural Insights at the Coca-Cola Company </td>\r\n    <td><strong>Global insights</strong> into new customer trends, technologies, and expectations.</td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 2</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, We First</td>\r\n    <td><strong>DEFINITION</strong>: How to craft a simple and authentic brand story that will resonate with today’s media-savvy customers. </td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddlewhite\"><strong>Lunch and Networking Break</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>To be announced shortly</td>\r\n    <td>&nbsp;</td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 3</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, We First</td>\r\n    <td><strong>INTEGRATION</strong>: How leadership and employees create a company culture that propels social business success.</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Panel</strong></td>\r\n    <td>To be announced shortly.</td>\r\n    <td>Conscious leadership, employee productivity and mission-based marketing</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddlewhite\"><strong>Cocktail Reception and Dinner<br />Special guest to be announced shortly</strong></td>\r\n  </tr>\r\n</table>\r\n<br />\r\n<table width=\"725\">\r\n  <tr>\r\n    <td colspan=\"3\" class=\"intro\">Wednesday, Sept 25</td>\r\n    </tr>\r\n  <tr>\r\n    <td width=\"81\">&nbsp;</td>\r\n    <td width=\"314\" class=\"row-head\"><strong><u>Presenter</u></strong></td>\r\n    <td width=\"314\" class=\"row-head\"><strong><u>Topic</u></strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 1</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, We First</td>\r\n    <td><strong>PARTICIPATION</strong>: How to shape, co-create and share your story with customers to reduce costs and build reputation.</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>To be announced shortly</td>\r\n    <td><strong>Social Storytelling</strong> that protects and promotes your brand in today\'s consumer activist marketplace.</td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 2</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, We First</td>\r\n    <td><strong>CELEBRATION</strong>: How to promote your brand story in ways that inspire employees and customers to build your business. </td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddlewhite\"><strong>Lunch and Networking Break</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>To be announced shortly</td>\r\n    <td>&nbsp;</td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 3</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer,We First</td>\r\n    <td><strong>AMPLIFICATION</strong>: How to architect a self-sustaining customer community, rising profits, and growing social impact. </td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Panel</strong></td>\r\n    <td>-Aaron Sherinian, VP of Communications &amp; Public Relations, United Nations Foundation\r\n      -Paull Young, Director of Digital at charity: water</td>\r\n    <td>How to use digital, social, and mobile technologies to architect a <strong>sustainable customer community</strong>.</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddlewhite\"><strong>Closing Remarks</strong></td>\r\n  </tr>\r\n</table>\r\n			</div>\r\n		</div>\r\n	</div>','Program','','inherit','open','open','','2-revision-48','','','2013-07-15 19:39:08','2013-07-15 19:39:08','',2,'http://www.wefirstbranding.com/seminar/2-revision-48/',0,'revision','',0),(239,2,'2013-07-30 00:11:30','2013-07-30 00:11:30','','aosa','','inherit','open','open','','aosa','','','2013-07-30 00:11:30','2013-07-30 00:11:30','',0,'http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/07/aosa.jpg',0,'attachment','image/jpeg',0),(240,2,'2013-07-16 18:46:22','2013-07-16 18:46:22','<article>\r\n              <h2>\r\n                Hands-on education from top marketers and business leaders\r\n              </h2>\r\n<p>\r\nWe First is deeply committed to ensuring you get real value for your business from our event. With this in mind, our interactive two day program is structured around two tracks.</p>\r\n              <p>\r\n                <strong>2013 Social Branding Blueprint</strong>: Over the course of the Seminar, Simon Mainwaring will lead attendees through six Modules of the new 2013 We First Social Branding Blueprint. Each session is an active work session during which attendees answer questions specific to their brand challenges, to ensure they leave the seminar with tangible value and action steps. Each Module session includes instruction, a Q&A, and a break-out session with peers.\r\n              </p>\r\n              <p>\r\n                <strong>Guest speakers</strong>: The Modules are broken up by a second track comprised of world-class business leaders who will share their strategic insights and learnings from many of the world’s most effective social impact campaigns. These presentations will take the form of keynotes or fireside chats with a Q&A session for attendees. \r\n              </p>\r\n              <p>\r\n                Check back often as we’ll continue to add more details and opportunities in the coming weeks.\r\n              </p>\r\n            </article>\r\n<div id=\"program-schedule\" style=\"padding-top:50px; margin-left: -50px;\">\r\n		<div class=\"container\">\r\n			<div class=\"row\">\r\n                <table width=\"725\">\r\n  <tr>\r\n    <td colspan=\"3\" class=\"intro\">Tuesday, Sept 24</td>\r\n    </tr>\r\n  <tr>\r\n    <td width=\"80\">&nbsp;</td>\r\n    <td width=\"314\" class=\"row-head\"><strong><u>Presenter</u></strong></td>\r\n    <td width=\"315\" class=\"row-head\"><strong><u>Topic</u></strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 1</strong></td>\r\n    <td>Simon Mainwaring, CEO & Chief Creative Officer, We First</td>\r\n    <td><strong>MARKETPLACE</strong>: Why and how the shift from Profit to Purpose demands new leadership and marketing.</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>Tom LaForge, Global Director, Human & Cultural Insights at the Coca-Cola Company </td>\r\n    <td><strong>Global insights</strong> into new customer trends, technologies, and expectations.</td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 2</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, We First</td>\r\n    <td><strong>DEFINITION</strong>: How to craft a simple and authentic brand story that will resonate with today’s media-savvy customers. </td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddlewhite\"><strong>Lunch and Networking Break</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>To be announced shortly</td>\r\n    <td>&nbsp;</td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 3</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, We First</td>\r\n    <td><strong>INTEGRATION</strong>: How leadership and employees create a company culture that propels social business success.</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Panel</strong></td>\r\n    <td>To be announced shortly.</td>\r\n    <td>Conscious leadership, employee productivity and mission-based marketing</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddlewhite\"><strong>VIP Cocktail Reception and Dinner<br />Special guest to be announced shortly</strong></td>\r\n  </tr>\r\n</table>\r\n<br />\r\n<table width=\"725\">\r\n  <tr>\r\n    <td colspan=\"3\" class=\"intro\">Wednesday, Sept 25</td>\r\n    </tr>\r\n  <tr>\r\n    <td width=\"81\">&nbsp;</td>\r\n    <td width=\"314\" class=\"row-head\"><strong><u>Presenter</u></strong></td>\r\n    <td width=\"314\" class=\"row-head\"><strong><u>Topic</u></strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 1</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, We First</td>\r\n    <td><strong>PARTICIPATION</strong>: How to shape, co-create and share your story with customers to reduce costs and build reputation.</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>To be announced shortly</td>\r\n    <td><strong>Social Storytelling</strong> that protects and promotes your brand in today\'s consumer activist marketplace.</td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 2</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, We First</td>\r\n    <td><strong>CELEBRATION</strong>: How to promote your brand story in ways that inspire employees and customers to build your business. </td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddlewhite\"><strong>Lunch and Networking Break</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>To be announced shortly</td>\r\n    <td>&nbsp;</td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 3</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer,We First</td>\r\n    <td><strong>AMPLIFICATION</strong>: How to architect a self-sustaining customer community, rising profits, and growing social impact. </td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Panel</strong></td>\r\n    <td>-Aaron Sherinian, VP of Communications &amp; Public Relations, United Nations Foundation\r\n      -Paull Young, Director of Digital at charity: water</td>\r\n    <td>How to use digital, social, and mobile technologies to architect a <strong>sustainable customer community</strong>.</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddlewhite\"><strong>Closing Remarks</strong></td>\r\n  </tr>\r\n</table>\r\n			</div>\r\n		</div>\r\n	</div>','Program','','inherit','open','open','','2-revision-49','','','2013-07-16 18:46:22','2013-07-16 18:46:22','',2,'http://www.wefirstbranding.com/seminar/2-revision-49/',0,'revision','',0),(241,2,'2013-07-30 00:16:21','2013-07-30 00:16:21','<article>\r\n              <h2>\r\n                Hands-on education from top marketers and business leaders\r\n              </h2>\r\n<p>\r\nWe First is deeply committed to ensuring you get real value for your business from our event. With this in mind, our interactive two day program is structured around two tracks.</p>\r\n              <p>\r\n                <strong>2013 Social Branding Blueprint</strong>: Over the course of the Seminar, Simon Mainwaring will lead attendees through six Modules of the new 2013 We First Social Branding Blueprint. Each session is an active work session during which attendees answer questions specific to their brand challenges, to ensure they leave the seminar with tangible value and action steps. Each Module session includes instruction, a Q&A, and a break-out session with peers.\r\n              </p>\r\n              <p>\r\n                <strong>Guest speakers</strong>: The Modules are broken up by a second track comprised of world-class business leaders who will share their strategic insights and learnings from many of the world’s most effective social impact campaigns. These presentations will take the form of keynotes or fireside chats with a Q&A session for attendees. \r\n              </p>\r\n              <p>\r\n                Check back often as we’ll continue to add more details and opportunities in the coming weeks.\r\n              </p>\r\n            </article>\r\n<div id=\"program-schedule\" style=\"padding-top:100px; margin-left: -50px;\">\r\n		<div class=\"container\">\r\n			<div class=\"row\">\r\n                <table width=\"725\">\r\n  <tr>\r\n    <td colspan=\"3\" class=\"intro\">Tuesday, Sept 24</td>\r\n    </tr>\r\n  <tr>\r\n    <td width=\"80\">&nbsp;</td>\r\n    <td width=\"314\" class=\"row-head\"><strong><u>Presenter</u></strong></td>\r\n    <td width=\"315\" class=\"row-head\"><strong><u>Topic</u></strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 1</strong></td>\r\n    <td>Simon Mainwaring, CEO & Chief Creative Officer, We First</td>\r\n    <td><strong>MARKETPLACE</strong>: Why and how the shift from Profit to Purpose demands new leadership and marketing.</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>Tom LaForge, Global Director, Human & Cultural Insights at the Coca-Cola Company </td>\r\n    <td><strong>Global insights</strong> into new customer trends, technologies, and expectations.</td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 2</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, We First</td>\r\n    <td><strong>DEFINITION</strong>: How to craft a simple and authentic brand story that will resonate with today’s media-savvy customers. </td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddlewhite\"><strong>Lunch and Networking Break</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>To be announced shortly</td>\r\n    <td>&nbsp;</td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 3</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, We First</td>\r\n    <td><strong>INTEGRATION</strong>: How leadership and employees create a company culture that propels social business success.</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Panel</strong></td>\r\n    <td>To be announced shortly.</td>\r\n    <td>Conscious leadership, employee productivity and mission-based marketing</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddlewhite\"><strong>VIP Cocktail Reception and Dinner<br />Special guest to be announced shortly</strong></td>\r\n  </tr>\r\n</table>\r\n<br />\r\n<table width=\"725\">\r\n  <tr>\r\n    <td colspan=\"3\" class=\"intro\">Wednesday, Sept 25</td>\r\n    </tr>\r\n  <tr>\r\n    <td width=\"81\">&nbsp;</td>\r\n    <td width=\"314\" class=\"row-head\"><strong><u>Presenter</u></strong></td>\r\n    <td width=\"314\" class=\"row-head\"><strong><u>Topic</u></strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 1</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, We First</td>\r\n    <td><strong>PARTICIPATION</strong>: How to shape, co-create and share your story with customers to reduce costs and build reputation.</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>To be announced shortly</td>\r\n    <td><strong>Social Storytelling</strong> that protects and promotes your brand in today\'s consumer activist marketplace.</td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 2</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, We First</td>\r\n    <td><strong>CELEBRATION</strong>: How to promote your brand story in ways that inspire employees and customers to build your business. </td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddlewhite\"><strong>Lunch and Networking Break</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>To be announced shortly</td>\r\n    <td>&nbsp;</td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 3</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer,We First</td>\r\n    <td><strong>AMPLIFICATION</strong>: How to architect a self-sustaining customer community, rising profits, and growing social impact. </td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Panel</strong></td>\r\n    <td>-Aaron Sherinian, VP of Communications &amp; Public Relations, United Nations Foundation\r\n      -Paull Young, Director of Digital at charity: water</td>\r\n    <td>How to use digital, social, and mobile technologies to architect a <strong>sustainable customer community</strong>.</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddlewhite\"><strong>Closing Remarks</strong></td>\r\n  </tr>\r\n</table>\r\n			</div>\r\n		</div>\r\n	</div>','Program','','inherit','open','open','','2-revision-50','','','2013-07-30 00:16:21','2013-07-30 00:16:21','',2,'http://www.wefirstbranding.com/seminar/2-revision-50/',0,'revision','',0),(243,3,'2013-07-31 04:39:21','2013-07-31 04:39:21','','Jim Hanna headshot business casual','','inherit','open','open','','jim-hanna-headshot-business-casual','','','2013-07-31 04:39:21','2013-07-31 04:39:21','',6,'http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/Jim-Hanna-headshot-business-casual.jpg',0,'attachment','image/jpeg',0),(244,3,'2013-07-31 04:41:33','2013-07-31 04:41:33','','Jim Hanna','','inherit','open','open','','jim-hanna','','','2013-07-31 04:41:33','2013-07-31 04:41:33','',6,'http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/Jim-Hanna.jpg',0,'attachment','image/jpeg',0),(245,3,'2013-06-24 18:45:05','2013-06-24 18:45:05','<!--raw-->\r\n<h2>Speakers</h2>\r\n<p>We First is proud to have a community of world-class thought leaders and change agents who are demonstrating how \r\nbusiness can be a force for good. Below is a list of confirmed 2013 We First Seminar speakers sure to educate and inspire.</p>\r\n\r\n<div class=\"inner-col40\">\r\n<img src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/bio-simon.jpg\" alt=\"bio-simon\" width=\"217\" height=\"246\" class=\"alignnone size-full wp-image-9\" />\r\n\r\n<div class=\"social-links\">\r\n<a href=\"http://www.linkedin.com/groups?gid=3717514&mostPopular=\"><img src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/icon-social-linkedin.gif\" alt=\"icon-social-linkedin\" width=\"35\" height=\"34\" class=\"alignnone size-full wp-image-8\" /></a>\r\n\r\n<a href=\"http://www.twitter.com/simonmainwaring\"><img src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/icon-social-twitter.gif\" alt=\"icon-social-twitter\" width=\"35\" height=\"34\" class=\"alignnone size-full wp-image-7\" /></a>\r\n</div>\r\n</div>\r\n\r\n<div class=\"inner-col60\">\r\n<h2>Simon Mainwaring</h2>           \r\nCEO & Founder of We First\r\n\r\n<p>Simon Mainwaring is a world-class branding consultant, a New York Times bestselling author, an \r\ninfluential blogger and international \r\nkeynote speaker. He is an Advisory Board member of Sustainable Brands, the Center for Public \r\nDiplomacy at the USC Annenberg School, the Transformational \r\nLeadership Council and a Fellow of the Royal Society of Arts in London, as well as a contributor to Fast Company, Huffington Post, \r\nMashable, GOOD and Forbes. His bestseller, We First, was named Best Marketing Book of 2011 by strategy+business, an Amazon Top Ten Business book and has been translated into Russian, Chinese, Mandarin and Korean. Prior to We First, he was an award-winning Nike creative at Wieden & Kennedy and worldwide creative director on \r\nMotorola at Ogilvy.</p>\r\n</div>\r\n\r\n<div class=\"inner-col40\">\r\n<img src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/Tom-LaForge.jpg\" alt=\"bio-tom\" width=\"217\" height=\"230\" class=\"alignnone size-full wp-image-9\" />\r\n\r\n<div class=\"social-links\">\r\n<a href=\"http://www.linkedin.com/in/tomlaforge/\"><img src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/icon-social-linkedin.gif\" alt=\"icon-social-linkedin\" width=\"35\" height=\"34\" class=\"alignnone size-full wp-image-8\" /></a>\r\n\r\n<a href=\"https://twitter.com/TomLaForge\"><img src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/icon-social-twitter.gif\" alt=\"icon-social-twitter\" width=\"35\" height=\"34\" class=\"alignnone size-full wp-image-7\" /></a>\r\n</div>\r\n</div>\r\n\r\n<div class=\"inner-col60\">\r\n<h2>Tom LaForge</h2>           \r\nGlobal Director, Human & Cultural Insights at the Coca-Cola Company\r\n\r\n<p>Tom studies the large, long-term macroforces that are reshaping our world and driving the changes in human behavior that we all call trends. His work is used to guide development of Coca-Cola\'s portfolio and M&A strategies; brand and communication strategies; and most recently Coca-Cola\'s worldwide sustainability platform called Live Positively. He has explored such topics as the meaning of well-being, sports and fitness, happiness, and the rising value of design in over 30 countries. He is fascinated by the unprecedented set of socio-historic drivers that are generating dramatic attitudinal changes across the globe – such changes as expanding worldviews, increasing demands on businesses (and their customers) to address social and environmental challenges, and the increasing value of human creativity.</p>\r\n</div>\r\n\r\n<div class=\"inner-col40\">\r\n<img src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/Sherinian-Aaron-44.jpg\" alt=\"bio-aaron\" width=\"217\" height=\"304\" class=\"alignnone size-full wp-image-9\" />\r\n\r\n<div class=\"social-links\">\r\n<a href=\"http://www.linkedin.com/pub/aaron-sherinian/b/a5b/5a9\"><img src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/icon-social-linkedin.gif\" alt=\"icon-social-linkedin\" width=\"35\" height=\"34\" class=\"alignnone size-full wp-image-8\" /></a>\r\n\r\n<a href=\"https://twitter.com/ASherinian\"><img src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/icon-social-twitter.gif\" alt=\"icon-social-twitter\" width=\"35\" height=\"34\" class=\"alignnone size-full wp-image-7\" /></a>\r\n</div>\r\n</div>\r\n\r\n<div class=\"inner-col60\">\r\n<h2>Aaron Sherinian</h2>           \r\nVice President, Communications and Public Relations for the United Nations Foundation\r\n\r\n<p>Aaron has led the Foundation’s public relations efforts, media relationships, strategic outreach, and online presence since 2009, managing an award-winning team of communicators and digital pioneers who believe that innovative communications can help change the world.  He has helped build some of the most talked about milestones in digital global engagement around causes and UN issues over the last few years including the Social Good Summit, #GivingTuesday, Rio+Social and the Momentum1000 global social media rally.  \r\nHis professional background includes a decade of service as a Foreign Service Officer for the U.S. Department of State. Aaron is proud to be a part of the public relations community as a member of the Arthur Page Society, the Seminar, the Public Relations Society of America (PRSA), the National Association of Government Communicators (NAGC).  His team won two consecutive honors by PRNews as \"Public Affairs Team of the Year\" in 2012 and 2013.\r\nHe blogs at <a href=\"http://GlobalExtrovert.com\" target=\"_blank\">GlobalExtrovert.com</a> about fatherhood, public relations and social media.</p>\r\n</div>\r\n\r\n<div class=\"inner-col40\">\r\n<img src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/Paull-Young.jpg\" alt=\"bio-paull\" width=\"217\" height=\"290\" class=\"alignnone size-full wp-image-9\" />\r\n\r\n<div class=\"social-links\">\r\n<a href=\"http://www.linkedin.com/in/paullyoung\"><img src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/icon-social-linkedin.gif\" alt=\"icon-social-linkedin\" width=\"35\" height=\"34\" class=\"alignnone size-full wp-image-8\" /></a>\r\n\r\n<a href=\"http://www.twitter.com/paullyoung\"><img src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/icon-social-twitter.gif\" alt=\"icon-social-twitter\" width=\"35\" height=\"34\" class=\"alignnone size-full wp-image-7\" /></a>\r\n</div>\r\n</div>\r\n\r\n<div class=\"inner-col60\">\r\n<h2>Paull Young</h2>           \r\nDirector of Digital at charity: water\r\n\r\n<p>charity: water is a non-profit devoted to bringing clean and safe drinking water to the 800 million people without. Frequently nominated as one of the leading digital non-profits, charity: water was the first non-profit to have 1 million Twitter followers and has 75% of its fundraising come through digital channels. \r\n\r\nPaull\'s leadership of charity: water\'s digital strategy has seen him recognized by the Australian Trade Commission as one of the \'Global 50\' influential Australian expatriates, by the Direct Marketing Educational Foundation as an industry \'Rising Star\' and is twice a finalist in the Care2 Impact Prize.\r\n\r\nPaull formerly was Senior Account Director with social media agency Converseon, where he led award winning campaigns for Fortune 500 clients such as Graco, Kohler, Telstra, New York Times and Cisco. \r\nPaull moved to New York from Sydney in 2007 as a well known PR and Marketing blogger and commentator. His work has been featured on FOX News, Wall St Journal, Sydney Morning Herald, CNN and the Australian Financial Review.</p>\r\n</div>\r\n\r\n<p>Check back soon- We\'ll be announcing more extraordinary speakers shortly!</p>\r\n\r\n<!--/raw-->','Speakers','','inherit','open','open','','6-revision-21','','','2013-06-24 18:45:05','2013-06-24 18:45:05','',6,'http://www.wefirstbranding.com/seminar/6-revision-21/',0,'revision','',0),(246,2,'2013-07-30 00:16:33','2013-07-30 00:16:33','<article>\r\n              <h2>\r\n                Hands-on education from top marketers and business leaders\r\n              </h2>\r\n<p>\r\nWe First is deeply committed to ensuring you get real value for your business from our event. With this in mind, our interactive two day program is structured around two tracks.</p>\r\n              <p>\r\n                <strong>2013 Social Branding Blueprint</strong>: Over the course of the Seminar, Simon Mainwaring will lead attendees through six Modules of the new 2013 We First Social Branding Blueprint. Each session is an active work session during which attendees answer questions specific to their brand challenges, to ensure they leave the seminar with tangible value and action steps. Each Module session includes instruction, a Q&A, and a break-out session with peers.\r\n              </p>\r\n              <p>\r\n                <strong>Guest speakers</strong>: The Modules are broken up by a second track comprised of world-class business leaders who will share their strategic insights and learnings from many of the world’s most effective social impact campaigns. These presentations will take the form of keynotes or fireside chats with a Q&A session for attendees. \r\n              </p>\r\n              <p>\r\n                Check back often as we’ll continue to add more details and opportunities in the coming weeks.\r\n              </p>\r\n            </article>\r\n<div id=\"program-schedule\" style=\"padding-top:130px; margin-left: -50px;\">\r\n		<div class=\"container\">\r\n			<div class=\"row\">\r\n                <table width=\"725\">\r\n  <tr>\r\n    <td colspan=\"3\" class=\"intro\">Tuesday, Sept 24</td>\r\n    </tr>\r\n  <tr>\r\n    <td width=\"80\">&nbsp;</td>\r\n    <td width=\"314\" class=\"row-head\"><strong><u>Presenter</u></strong></td>\r\n    <td width=\"315\" class=\"row-head\"><strong><u>Topic</u></strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 1</strong></td>\r\n    <td>Simon Mainwaring, CEO & Chief Creative Officer, We First</td>\r\n    <td><strong>MARKETPLACE</strong>: Why and how the shift from Profit to Purpose demands new leadership and marketing.</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>Tom LaForge, Global Director, Human & Cultural Insights at the Coca-Cola Company </td>\r\n    <td><strong>Global insights</strong> into new customer trends, technologies, and expectations.</td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 2</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, We First</td>\r\n    <td><strong>DEFINITION</strong>: How to craft a simple and authentic brand story that will resonate with today’s media-savvy customers. </td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddlewhite\"><strong>Lunch and Networking Break</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>To be announced shortly</td>\r\n    <td>&nbsp;</td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 3</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, We First</td>\r\n    <td><strong>INTEGRATION</strong>: How leadership and employees create a company culture that propels social business success.</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Panel</strong></td>\r\n    <td>To be announced shortly.</td>\r\n    <td>Conscious leadership, employee productivity and mission-based marketing</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddlewhite\"><strong>VIP Cocktail Reception and Dinner<br />Special guest to be announced shortly</strong></td>\r\n  </tr>\r\n</table>\r\n<br />\r\n<table width=\"725\">\r\n  <tr>\r\n    <td colspan=\"3\" class=\"intro\">Wednesday, Sept 25</td>\r\n    </tr>\r\n  <tr>\r\n    <td width=\"81\">&nbsp;</td>\r\n    <td width=\"314\" class=\"row-head\"><strong><u>Presenter</u></strong></td>\r\n    <td width=\"314\" class=\"row-head\"><strong><u>Topic</u></strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 1</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, We First</td>\r\n    <td><strong>PARTICIPATION</strong>: How to shape, co-create and share your story with customers to reduce costs and build reputation.</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>To be announced shortly</td>\r\n    <td><strong>Social Storytelling</strong> that protects and promotes your brand in today\'s consumer activist marketplace.</td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 2</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, We First</td>\r\n    <td><strong>CELEBRATION</strong>: How to promote your brand story in ways that inspire employees and customers to build your business. </td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddlewhite\"><strong>Lunch and Networking Break</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>To be announced shortly</td>\r\n    <td>&nbsp;</td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 3</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer,We First</td>\r\n    <td><strong>AMPLIFICATION</strong>: How to architect a self-sustaining customer community, rising profits, and growing social impact. </td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Panel</strong></td>\r\n    <td>-Aaron Sherinian, VP of Communications &amp; Public Relations, United Nations Foundation\r\n      -Paull Young, Director of Digital at charity: water</td>\r\n    <td>How to use digital, social, and mobile technologies to architect a <strong>sustainable customer community</strong>.</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddlewhite\"><strong>Closing Remarks</strong></td>\r\n  </tr>\r\n</table>\r\n			</div>\r\n		</div>\r\n	</div>','Program','','inherit','open','open','','2-revision-51','','','2013-07-30 00:16:33','2013-07-30 00:16:33','',2,'http://www.wefirstbranding.com/seminar/2-revision-51/',0,'revision','',0),(252,2,'2013-08-06 16:41:31','2013-08-06 16:41:31','<article>\r\n              <h2>\r\n                Hands-on education from top marketers and business leaders\r\n              </h2>\r\n<p>\r\nWe First is deeply committed to ensuring you get real value for your business from our event. With this in mind, our interactive two day program is structured around two tracks.</p>\r\n              <p>\r\n                <strong>2013 Social Branding Blueprint</strong>: Over the course of the Seminar, Simon Mainwaring will lead attendees through six Modules of the new 2013 We First Social Branding Blueprint. Each session is an active work session during which attendees answer questions specific to their brand challenges, to ensure they leave the seminar with tangible value and action steps. Each Module session includes instruction, a Q&A, and a break-out session with peers.\r\n              </p>\r\n              <p>\r\n                <strong>Guest speakers</strong>: The Modules are broken up by a second track comprised of world-class business leaders who will share their strategic insights and learnings from many of the world’s most effective social impact campaigns. These presentations will take the form of keynotes or fireside chats with a Q&A session for attendees. \r\n              </p>\r\n              <p>\r\n                Check back often as we’ll continue to add more details and opportunities in the coming weeks.\r\n              </p>\r\n            </article>\r\n<div id=\"program-schedule\" style=\"padding-top:130px; margin-left: -50px;\">\r\n		<div class=\"container\">\r\n			<div class=\"row\">\r\n                <table width=\"725\">\r\n  <tr>\r\n    <td colspan=\"3\" class=\"intro\">Tuesday, Sept 24</td>\r\n    </tr>\r\n  <tr>\r\n    <td width=\"80\">&nbsp;</td>\r\n    <td width=\"314\" class=\"row-head\"><strong><u>Presenter</u></strong></td>\r\n    <td width=\"315\" class=\"row-head\"><strong><u>Topic</u></strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 1</strong></td>\r\n    <td>Simon Mainwaring, CEO & Chief Creative Officer, We First</td>\r\n    <td><strong>MARKETPLACE</strong>: Why and how the shift from Profit to Purpose demands new leadership and marketing.</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>Tom LaForge, Global Director, Human &amp; Cultural Insights at the Coca-Cola Company </td>\r\n    <td><strong>Global insights</strong> into new customer trends, technologies, and expectations.</td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 2</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, We First</td>\r\n    <td><strong>DEFINITION</strong>: How to craft a simple and authentic brand story that will resonate with today’s media-savvy customers. </td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddlewhite\"><strong>Lunch and Networking Break</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>Jim Hanna, Director of Environmental Impact at Starbucks Coffee Company</td>\r\n    <td><strong>Driving brand leadership</strong> through culture, sustainability and innovation. </td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 3</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, We First</td>\r\n    <td><strong>INTEGRATION</strong>: How leadership and employees create a company culture that propels social business success.</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Panel</strong></td>\r\n    <td>To be announced shortly.</td>\r\n    <td>Conscious leadership, employee productivity and mission-based marketing</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddlewhite\"><strong>VIP Cocktail Reception and Dinner<br />Special guest to be announced shortly</strong></td>\r\n  </tr>\r\n</table>\r\n<br />\r\n<table width=\"725\">\r\n  <tr>\r\n    <td colspan=\"3\" class=\"intro\">Wednesday, Sept 25</td>\r\n    </tr>\r\n  <tr>\r\n    <td width=\"81\">&nbsp;</td>\r\n    <td width=\"314\" class=\"row-head\"><strong><u>Presenter</u></strong></td>\r\n    <td width=\"314\" class=\"row-head\"><strong><u>Topic</u></strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 1</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, We First</td>\r\n    <td><strong>PARTICIPATION</strong>: How to shape, co-create and share your story with customers to reduce costs and build reputation.</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>To be announced shortly</td>\r\n    <td><strong>Social Storytelling</strong> that protects and promotes your brand in today\'s consumer activist marketplace.</td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 2</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, We First</td>\r\n    <td><strong>CELEBRATION</strong>: How to promote your brand story in ways that inspire employees and customers to build your business. </td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddlewhite\"><strong>Lunch and Networking Break</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>Aaron Sherinian, VP of Communications &amp; Public Relations, United Nations Foundation</td>\r\n    <td><strong>Collaborating</strong> with customers, communities, and partners to scale awareness.</td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 3</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer,We First</td>\r\n    <td><strong>AMPLIFICATION</strong>: How to architect a self-sustaining customer community, rising profits, and growing social impact. </td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>Paull Young, Director of Digital at charity: water</td>\r\n    <td>How to use digital, social, and mobile technologies to architect a <strong>sustainable customer community</strong>.</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddlewhite\"><strong>Closing Remarks</strong></td>\r\n  </tr>\r\n</table>\r\n			</div>\r\n		</div>\r\n	</div>','Program','','inherit','open','open','','2-revision-54','','','2013-08-06 16:41:31','2013-08-06 16:41:31','',2,'http://www.wefirstbranding.com/seminar/2-revision-54/',0,'revision','',0),(247,2,'2013-08-06 16:38:16','2013-08-06 16:38:16','<article>\r\n              <h2>\r\n                Hands-on education from top marketers and business leaders\r\n              </h2>\r\n<p>\r\nWe First is deeply committed to ensuring you get real value for your business from our event. With this in mind, our interactive two day program is structured around two tracks.</p>\r\n              <p>\r\n                <strong>2013 Social Branding Blueprint</strong>: Over the course of the Seminar, Simon Mainwaring will lead attendees through six Modules of the new 2013 We First Social Branding Blueprint. Each session is an active work session during which attendees answer questions specific to their brand challenges, to ensure they leave the seminar with tangible value and action steps. Each Module session includes instruction, a Q&A, and a break-out session with peers.\r\n              </p>\r\n              <p>\r\n                <strong>Guest speakers</strong>: The Modules are broken up by a second track comprised of world-class business leaders who will share their strategic insights and learnings from many of the world’s most effective social impact campaigns. These presentations will take the form of keynotes or fireside chats with a Q&A session for attendees. \r\n              </p>\r\n              <p>\r\n                Check back often as we’ll continue to add more details and opportunities in the coming weeks.\r\n              </p>\r\n            </article>\r\n<div id=\"program-schedule\" style=\"padding-top:130px; margin-left: -50px;\">\r\n		<div class=\"container\">\r\n			<div class=\"row\">\r\n                <table width=\"725\">\r\n  <tr>\r\n    <td colspan=\"3\" class=\"intro\">Tuesday, Sept 24</td>\r\n    </tr>\r\n  <tr>\r\n    <td width=\"80\">&nbsp;</td>\r\n    <td width=\"314\" class=\"row-head\"><strong><u>Presenter</u></strong></td>\r\n    <td width=\"315\" class=\"row-head\"><strong><u>Topic</u></strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 1</strong></td>\r\n    <td>Simon Mainwaring, CEO & Chief Creative Officer, We First</td>\r\n    <td><strong>MARKETPLACE</strong>: Why and how the shift from Profit to Purpose demands new leadership and marketing.</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>Tom LaForge, Global Director, Human & Cultural Insights at the Coca-Cola Company </td>\r\n    <td><strong>Global insights</strong> into new customer trends, technologies, and expectations.</td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 2</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, We First</td>\r\n    <td><strong>DEFINITION</strong>: How to craft a simple and authentic brand story that will resonate with today’s media-savvy customers. </td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddlewhite\"><strong>Lunch and Networking Break</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>Jim Hanna, Director of Environmental Impact at Starbucks Coffee Company</td>\r\n    <td><strong>Driving brand leadership</strong> through culture, sustainability and innovation. </td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 3</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, We First</td>\r\n    <td><strong>INTEGRATION</strong>: How leadership and employees create a company culture that propels social business success.</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Panel</strong></td>\r\n    <td>To be announced shortly.</td>\r\n    <td>Conscious leadership, employee productivity and mission-based marketing</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddlewhite\"><strong>VIP Cocktail Reception and Dinner<br />Special guest to be announced shortly</strong></td>\r\n  </tr>\r\n</table>\r\n<br />\r\n<table width=\"725\">\r\n  <tr>\r\n    <td colspan=\"3\" class=\"intro\">Wednesday, Sept 25</td>\r\n    </tr>\r\n  <tr>\r\n    <td width=\"81\">&nbsp;</td>\r\n    <td width=\"314\" class=\"row-head\"><strong><u>Presenter</u></strong></td>\r\n    <td width=\"314\" class=\"row-head\"><strong><u>Topic</u></strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 1</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, We First</td>\r\n    <td><strong>PARTICIPATION</strong>: How to shape, co-create and share your story with customers to reduce costs and build reputation.</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>To be announced shortly</td>\r\n    <td><strong>Social Storytelling</strong> that protects and promotes your brand in today\'s consumer activist marketplace.</td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 2</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, We First</td>\r\n    <td><strong>CELEBRATION</strong>: How to promote your brand story in ways that inspire employees and customers to build your business. </td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddlewhite\"><strong>Lunch and Networking Break</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>To be announced shortly</td>\r\n    <td>&nbsp;</td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 3</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer,We First</td>\r\n    <td><strong>AMPLIFICATION</strong>: How to architect a self-sustaining customer community, rising profits, and growing social impact. </td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Panel</strong></td>\r\n    <td>-Aaron Sherinian, VP of Communications &amp; Public Relations, United Nations Foundation\r\n      -Paull Young, Director of Digital at charity: water</td>\r\n    <td>How to use digital, social, and mobile technologies to architect a <strong>sustainable customer community</strong>.</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddlewhite\"><strong>Closing Remarks</strong></td>\r\n  </tr>\r\n</table>\r\n			</div>\r\n		</div>\r\n	</div>','Program','','inherit','open','open','','2-revision-52','','','2013-08-06 16:38:16','2013-08-06 16:38:16','',2,'http://www.wefirstbranding.com/seminar/2-revision-52/',0,'revision','',0),(253,2,'2013-08-07 19:24:06','2013-08-07 19:24:06','<article>\r\n              <h2>\r\n                Hands-on education from top marketers and community architects\r\n              </h2>\r\n<p>OVERVIEW:</p>\r\n<ul>\r\n<li>•	TWO DAYS: This two-day seminar is a hands-on training session during which you work through a 2013 Social Branding Blueprint to resolve a critical branding issue specific to your business ensuring you get tangible value out of the event. </li>\r\n<li>•	SIX MODULES: We cover 6 Modules of training that take you from the reality of today’s social business marketplace, to defining and framing your brand story, to using the latest social and mobile technologies to share your story.</li>\r\n<li>•	GUEST SPEAKERS: Between each Module you’ll hear from global branding and community-building experts (for-profit and non-profit) followed by breakout sessions to work on your Blueprint individually and with peers. </li>\r\n<li>•	\'WE\'IP DINNER: A special dinner provides an opportunity to additional networking and insights from special guests.</li>\r\n<li>•	GOAL: Our goal is to ensure you know how to use strategic brand storytelling and scalable social technologies to build your reputation, employee productivity, customer sales and social impact to lead in today’s connected marketplace. </li>\r\n</ul\r\n            </article>\r\n<div id=\"program-schedule\" style=\"padding-top:130px; margin-left: -50px;\">\r\n		<div class=\"container\">\r\n			<div class=\"row\">\r\n                <table width=\"725\">\r\n  <tr>\r\n    <td colspan=\"3\" class=\"intro\">Tuesday, Sept 24</td>\r\n    </tr>\r\n  <tr>\r\n    <td width=\"80\">&nbsp;</td>\r\n    <td width=\"314\" class=\"row-head\"><strong><u>Presenter</u></strong></td>\r\n    <td width=\"315\" class=\"row-head\"><strong><u>Topic</u></strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 1</strong></td>\r\n    <td>Simon Mainwaring, CEO & Chief Creative Officer, We First</td>\r\n    <td><strong>MARKETPLACE</strong>: Why and how the shift from Profit to Purpose demands new leadership and marketing.</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>Tom LaForge, Global Director, Human &amp; Cultural Insights at the Coca-Cola Company </td>\r\n    <td><strong>Global insights</strong> into new customer trends, technologies, and expectations.</td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 2</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, We First</td>\r\n    <td><strong>DEFINITION</strong>: How to craft a simple and authentic brand story that will resonate with today’s media-savvy customers. </td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddlewhite\"><strong>Lunch and Networking Break</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>Jim Hanna, Director of Environmental Impact at Starbucks Coffee Company</td>\r\n    <td><strong>Driving brand leadership</strong> through culture, sustainability and innovation. </td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 3</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, We First</td>\r\n    <td><strong>INTEGRATION</strong>: How leadership and employees create a company culture that propels social business success.</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Panel</strong></td>\r\n    <td>To be announced shortly.</td>\r\n    <td>Conscious leadership, employee productivity and mission-based marketing</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddlewhite\"><strong>VIP Cocktail Reception and Dinner<br />Special guest to be announced shortly</strong></td>\r\n  </tr>\r\n</table>\r\n<br />\r\n<table width=\"725\">\r\n  <tr>\r\n    <td colspan=\"3\" class=\"intro\">Wednesday, Sept 25</td>\r\n    </tr>\r\n  <tr>\r\n    <td width=\"81\">&nbsp;</td>\r\n    <td width=\"314\" class=\"row-head\"><strong><u>Presenter</u></strong></td>\r\n    <td width=\"314\" class=\"row-head\"><strong><u>Topic</u></strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 1</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, We First</td>\r\n    <td><strong>PARTICIPATION</strong>: How to shape, co-create and share your story with customers to reduce costs and build reputation.</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>To be announced shortly</td>\r\n    <td><strong>Social Storytelling</strong> that protects and promotes your brand in today\'s consumer activist marketplace.</td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 2</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, We First</td>\r\n    <td><strong>CELEBRATION</strong>: How to promote your brand story in ways that inspire employees and customers to build your business. </td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddlewhite\"><strong>Lunch and Networking Break</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>Aaron Sherinian, VP of Communications &amp; Public Relations, United Nations Foundation</td>\r\n    <td><strong>Collaborating</strong> with customers, communities, and partners to scale awareness.</td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 3</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer,We First</td>\r\n    <td><strong>AMPLIFICATION</strong>: How to architect a self-sustaining customer community, rising profits, and growing social impact. </td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>Paull Young, Director of Digital at charity: water</td>\r\n    <td>How to use digital, social, and mobile technologies to architect a <strong>sustainable customer community</strong>.</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddlewhite\"><strong>Closing Remarks</strong></td>\r\n  </tr>\r\n</table>\r\n			</div>\r\n		</div>\r\n	</div>','Program','','inherit','open','open','','2-revision-55','','','2013-08-07 19:24:06','2013-08-07 19:24:06','',2,'http://www.wefirstbranding.com/seminar/2-revision-55/',0,'revision','',0),(248,2,'2013-08-06 16:40:36','2013-08-06 16:40:36','<article>\r\n              <h2>\r\n                Hands-on education from top marketers and business leaders\r\n              </h2>\r\n<p>\r\nWe First is deeply committed to ensuring you get real value for your business from our event. With this in mind, our interactive two day program is structured around two tracks.</p>\r\n              <p>\r\n                <strong>2013 Social Branding Blueprint</strong>: Over the course of the Seminar, Simon Mainwaring will lead attendees through six Modules of the new 2013 We First Social Branding Blueprint. Each session is an active work session during which attendees answer questions specific to their brand challenges, to ensure they leave the seminar with tangible value and action steps. Each Module session includes instruction, a Q&A, and a break-out session with peers.\r\n              </p>\r\n              <p>\r\n                <strong>Guest speakers</strong>: The Modules are broken up by a second track comprised of world-class business leaders who will share their strategic insights and learnings from many of the world’s most effective social impact campaigns. These presentations will take the form of keynotes or fireside chats with a Q&A session for attendees. \r\n              </p>\r\n              <p>\r\n                Check back often as we’ll continue to add more details and opportunities in the coming weeks.\r\n              </p>\r\n            </article>\r\n<div id=\"program-schedule\" style=\"padding-top:130px; margin-left: -50px;\">\r\n		<div class=\"container\">\r\n			<div class=\"row\">\r\n                <table width=\"725\">\r\n  <tr>\r\n    <td colspan=\"3\" class=\"intro\">Tuesday, Sept 24</td>\r\n    </tr>\r\n  <tr>\r\n    <td width=\"80\">&nbsp;</td>\r\n    <td width=\"314\" class=\"row-head\"><strong><u>Presenter</u></strong></td>\r\n    <td width=\"315\" class=\"row-head\"><strong><u>Topic</u></strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 1</strong></td>\r\n    <td>Simon Mainwaring, CEO & Chief Creative Officer, We First</td>\r\n    <td><strong>MARKETPLACE</strong>: Why and how the shift from Profit to Purpose demands new leadership and marketing.</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>Tom LaForge, Global Director, Human &amp; Cultural Insights at the Coca-Cola Company </td>\r\n    <td><strong>Global insights</strong> into new customer trends, technologies, and expectations.</td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 2</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, We First</td>\r\n    <td><strong>DEFINITION</strong>: How to craft a simple and authentic brand story that will resonate with today’s media-savvy customers. </td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddlewhite\"><strong>Lunch and Networking Break</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>Jim Hanna, Director of Environmental Impact at Starbucks Coffee Company</td>\r\n    <td><strong>Driving brand leadership</strong> through culture, sustainability and innovation. </td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 3</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, We First</td>\r\n    <td><strong>INTEGRATION</strong>: How leadership and employees create a company culture that propels social business success.</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Panel</strong></td>\r\n    <td>To be announced shortly.</td>\r\n    <td>Conscious leadership, employee productivity and mission-based marketing</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddlewhite\"><strong>VIP Cocktail Reception and Dinner<br />Special guest to be announced shortly</strong></td>\r\n  </tr>\r\n</table>\r\n<br />\r\n<table width=\"725\">\r\n  <tr>\r\n    <td colspan=\"3\" class=\"intro\">Wednesday, Sept 25</td>\r\n    </tr>\r\n  <tr>\r\n    <td width=\"81\">&nbsp;</td>\r\n    <td width=\"314\" class=\"row-head\"><strong><u>Presenter</u></strong></td>\r\n    <td width=\"314\" class=\"row-head\"><strong><u>Topic</u></strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 1</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, We First</td>\r\n    <td><strong>PARTICIPATION</strong>: How to shape, co-create and share your story with customers to reduce costs and build reputation.</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>To be announced shortly</td>\r\n    <td><strong>Social Storytelling</strong> that protects and promotes your brand in today\'s consumer activist marketplace.</td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 2</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, We First</td>\r\n    <td><strong>CELEBRATION</strong>: How to promote your brand story in ways that inspire employees and customers to build your business. </td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddlewhite\"><strong>Lunch and Networking Break</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>Aaron Sherinian, VP of Communications &amp; Public Relations, United Nations Foundation</td>\r\n    <td><strong>Collaborating</strong> with customers, communities, and partners to scale awareness.</td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 3</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer,We First</td>\r\n    <td><strong>AMPLIFICATION</strong>: How to architect a self-sustaining customer community, rising profits, and growing social impact. </td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Panel</strong></td>\r\n    <td>-Aaron Sherinian, VP of Communications &amp; Public Relations, United Nations Foundation\r\n      -Paull Young, Director of Digital at charity: water</td>\r\n    <td>How to use digital, social, and mobile technologies to architect a <strong>sustainable customer community</strong>.</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddlewhite\"><strong>Closing Remarks</strong></td>\r\n  </tr>\r\n</table>\r\n			</div>\r\n		</div>\r\n	</div>','Program','','inherit','open','open','','2-revision-53','','','2013-08-06 16:40:36','2013-08-06 16:40:36','',2,'http://www.wefirstbranding.com/seminar/2-revision-53/',0,'revision','',0),(251,3,'2013-06-24 18:07:38','2013-06-24 18:07:38','<!--raw-->\r\n\r\n<h2>Attendees</h2>\r\n<p>Last year, over 150 executives from leading brands, non-profits, and high-growth companies attended, and this year we are expecting nearly 250. Here are some of last year’s attendees:</p>\r\n\r\n<ul class=\"attendees-list\">\r\n<li>\r\n<a href=\"http://us.coca-cola.com/\"><img src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/attendees-cocacola.jpg\" alt=\"attendees-cocacola\" width=\"228\" height=\"86\" class=\"alignnone size-full wp-image-38\" /></a>\r\n</li>\r\n<li>\r\n<a href=\"http://www.causecast.com/\"><img src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/attendees-causecast.jpg\" alt=\"attendees-causecast\" width=\"65\" height=\"85\" class=\"alignnone size-full wp-image-36\" /></a>\r\n</li>\r\n<li>\r\n<a href=\"http://www.aol.com\"><img src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/attendees-aol.jpg\" alt=\"attendees-aol\" width=\"136\" height=\"85\" class=\"alignnone size-full wp-image-35\" /></a>\r\n</li>\r\n<li>\r\n<a href=\"http://us.movember.com/\"><img src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/attendees-movember.jpg\" alt=\"attendees-movember\" width=\"74\" height=\"85\" class=\"alignnone size-full wp-image-43\" /></a>\r\n</li>\r\n<li>\r\n<a href=\"http://www.qdoba.com/\"><img src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/attendees-qdoba.jpg\" alt=\"attendees-qdoba\" width=\"85\" height=\"85\" class=\"alignnone size-full wp-image-44\" /></a>\r\n</li>\r\n<li>\r\n<a href=\"http://www.thrivefarmers.com/\"><img src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/attendees-thrivefarmers.jpg\" alt=\"attendees-thrivefarmers\" width=\"84\" height=\"85\" class=\"alignnone size-full wp-image-45\" /></a>\r\n</li>\r\n<li>\r\n<a href=\"http://www.toms.com/\"><img src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/attendees-toms.jpg\" alt=\"attendees-toms\" width=\"114\" height=\"86\" class=\"alignnone size-full wp-image-46\" /></a>\r\n</li>\r\n<li>\r\n<a href=\"http://www.goodwill.org/\"><img src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/attendees-goodwill.jpg\" alt=\"attendees-goodwill\" width=\"85\" height=\"85\" class=\"alignnone size-full wp-image-41\" /></a>\r\n</li>\r\n<li>\r\n<a href=\"http://www.egood.com/\"><img src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/attendees-egood.jpg\" alt=\"attendees-egood\" width=\"89\" height=\"85\" class=\"alignnone size-full wp-image-40\" /></a>\r\n</li>\r\n<li>\r\n<a href=\"http://www.icfi.com/\"><img src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/attendees-icf.jpg\" alt=\"attendees-icf\" width=\"94\" height=\"85\" class=\"alignnone size-full wp-image-42\" /></a>\r\n</li>\r\n<li>\r\n<a href=\"http://www.cepheid.com/\"><img src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/attendees-cepheid.jpg\" alt=\"attendees-cepheid\" width=\"96\" height=\"85\" class=\"alignnone size-full wp-image-37\" /></a>\r\n</li>\r\n<li>\r\n<a href=\"http://www.unfoundation.org/\"><img src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/attendees-unf.jpg\" alt=\"attendees-unf\" width=\"169\" height=\"84\" class=\"alignnone size-full wp-image-47\" /></a>\r\n</li>\r\n<li>\r\n<a href=\"http://disney.com/\"><img src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/attendees-disney.jpg\" alt=\"attendees-disney\" width=\"158\" height=\"85\" class=\"alignnone size-full wp-image-39\" /></a>\r\n</li>\r\n</ul>\r\n\r\n<h3>Testimonials</h3>\r\n\"We First is the first training I\'ve attended that is truly useful as it helps you define a purpose for your brand or company and act on it using social media tools. The content is fantastic, carefully designed, and you end up with a clear map of what to do and how to do it as opposed to just inspiring information.\" <br />\r\n<strong>Javier Rodriguez Merino, Group Marketing Sustainability Director, The Coca-Cola Company</strong><br /><br />\r\n \r\n\"If you were to bring someone in to share the expertise that you\'re getting with the Social Branding Blueprint, it would cost you tens of thousands of dollars. The thing that I like about this training is you have in that blueprint an incredible tool to step out and be able to make some consistent, logical steps to get you to where you want to be.\" <br />\r\n<strong>Richard Davis, President, Arbor Scientia</strong><br /><br />\r\n \r\n\"Simon Mainwaring is the new master of the \'three wins\' – for your company, for your customers, and for the planet.\" <br />\r\n<strong>Steve Hayden, Vice Chairman, Ogilvy & Mather Worldwide </strong><br /><br />\r\n\r\n\"If your company is interested in keeping ahead of the new wave of customer engagement that is now powered by the new tools of social media – and who isn\'t? – you should have Simon Mainwaring to show you how to do it.\" <br />\r\n<strong>Rick Ridgeway, VP Environmental Initiatives, Patagonia </strong><br /><br />\r\n\r\n\"Simon Mainwaring has a deep and powerful understanding of social media and presents great opportunities to use it for real change.\"<br />\r\n<strong>Scott Harrison, founder of charity: water</strong><br /><br />\r\n\r\n\"After training with We First our engagement level on Facebook (people talking about us) has constantly exceeded 10% and mostly stays between 20-30% with a high of 70%. This is compared to good target range between 1-5%. We have seen sales as a direct result of the high interaction levels.\"<br />\r\n<strong>Michael Jones, CEO, Thrive Farmers Coffee</strong><br /><br />\r\n\r\n\"This is a completely different experience. What you\'re learning here is actually how to do this; it\'s a hands on thing, a curriculum for learning.\" <br />\r\n<strong>Robert Tercek, Chairman, Creative Visions Foundation</strong><br /><br />\r\n\r\n\"The We First training program exceeded any pre-conceived expectations I had. You’ll see a direct impact on your business or cause almost immediately.\"<br />\r\n<strong>Zack Swire, Founder, eGood</strong><br /><br />\r\n\r\nAfter working with Simon, the number of new business leads increased 40% in the past three months.<br />\r\n<strong>Mark Burgess, Co-founder, Blue Focus Marketing</strong><br /><br />\r\n\r\n\"Mainwaring is an inspiring leader that truly understands the dynamics in play in the new world of business, online consumer behavior, and how they can collaborate to rethink and rework paths to true global renewal.\" <br />\r\n<strong>Brian Solis, award-winning author of Engage, The End of Business As Usual </strong><br /><br />\r\n\r\n\"We First is as prescient as it is visionary – a must for marketers intent on creating a prosperous future for all.\" <br />\r\n<strong>Rishad Tobaccowala, Chief Strategy and Innovation Officer for VivaKi, Publicis Groupe </strong><br /><br />\r\n\r\n\"Few understand the power of brands and consumers better than Simon Mainwaring. He presents a truly compelling vision of how to transform that power to the benefit of society and the good of capitalism.\" <br />\r\n<strong>Jeff Jarvis, Author of What Would Google Do? & New Media columnist for The Guardian </strong><br /><br />\r\n\r\n<h3>Attendee Titles</h3>\r\n<p>Leaders come to the annual We First Seminar to learn how their company and marketing must innovate, how to execute the necessary culture shift internally, how they can connect and engage their media-savvy customers and how to lead their business category and social change. These attendees typically have titles such as:</p>\r\n\r\n<ul>\r\n<li>CMO</li>\r\n<li>VP of Marketing</li>\r\n<li>CSO</li>\r\n<li>SVP / Director of Sustainability</li>\r\n<li>SVP of CSR</li>\r\n<li>Chairman</li>\r\n<li>Founder</li>\r\n<li>CEO</li>\r\n</ul>\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n<!--/raw-->','Who Attends','','inherit','open','open','','34-revision-8','','','2013-06-24 18:07:38','2013-06-24 18:07:38','',34,'http://www.wefirstbranding.com/seminar/34-revision-8/',0,'revision','',0),(419,2,'2013-09-20 21:15:17','2013-09-20 21:15:17','<strong>Top Reasons to Attend the 2014 We First Brand Leadership Summit</strong>\r\n\r\nAs discussed in <a href=\"http://www.forbes.com/sites/simonmainwaring/2013/09/20/top-3-trends-about-to-put-you-out-of-business/\" target=\"_blank\">Forbes</a>, there are three powerful trends that threaten your business and that, together, are potentially fatal: Compounding global crises, fast-changing social technologies and rising consumer activism. Companies that fail to adapt can be undone by any one of these trends, but united they can put the most famous household names out of business.\r\n\r\n<strong>That’s why how you define, frame and share your brand story is your most important strategic business decision today. </strong>Here are just some of the reasons companies like Mattel, Coke, Walgreens, Chanel, Nestle, Starbucks, and more send their teams to L.A for our annual Brand Leadership Summit: \r\n\r\n<strong>1. Urgency</strong>:  Did you know the Meaningful Brands Index <strong>outperforms the stock market by 120%</strong>, or that 55% of consumers have boycotted a company in the last 12 months? See our <a href=\"http://simonmainwaring.com/future/marketing-3-0-the-rise-of-purpose-driven-social-brands-infographic/\" title=\"latest infographic\" target=\"_blank\">latest infographic</a>.\r\n\r\n<img src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/09/We-First-Infographic-Thumbnail-Purpose-Driven-Social-Brands-300x264.png\" alt=\"We First Infographic Thumbnail Purpose Driven Social Brands\" width=\"300\" height=\"264\" class=\"alignleft size-medium wp-image-420\" />\r\n\r\n<strong>2. <a href=\"http://www.theguardian.com/sustainable-business/inauthenticity-kills-brands\" title=\"Inauthenticity is the quickest way to kill your brand\" target=\"_blank\">Inauthenticity is the quickest way to kill your brand</a></strong>. An authentic alignment of a brand\'s mission, values and practices is the only way to survive the radical transparency now being imposed on companies. \r\n\r\n<strong>3. Internal & external synergy</strong>: Separating marketing from sustainability, and limiting sustainability to the environment, are two symptoms of leadership that has not recognized the larger role that customers expect business to play. See: <a href=\"http://www.forbes.com/sites/simonmainwaring/2013/07/08/cmo-vs-cso-8-steps-to-bridge-the-divide-that-could-undo-your-business/\" target=\"_blank\">CMO Vs. CSO: 8 Steps To Bridge The Divide That Could Undo Your Business</a>\r\n\r\n<strong>4. Meaning-driven marketing wins</strong>:  As Steve Jobs said <a href=\"http://simonmainwaring.com/future/what-steve-jobs-knew-about-the-importance-of-values-to-your-company/\" title=\"in this classic video\" target=\"_blank\">in this classic video</a> about how he turned around Apple: “Marketing is about values. It’s a complicated and noisy world, and we’re not going to get a chance to get people to remember much about us. No company is. So we have to be really clear about what we want them to know about us.”\r\n\r\n<strong>5. A rare chance to learn from the best</strong>. Have you ever wondered how charity: water became the first non-profit to have 1 million Twitter followers and gets 75% of its fundraising through digital channels? Or how Starbucks is able to be both an iconic global brand and expert local community builder? It’s an incredibly rare opportunity to hear <a href=\"http://www.wefirstbranding.com/seminar/speakers/\" title=\"global leaders\" target=\"_blank\">insights from global leaders</a> like Coca-Cola, Starbucks, Toyota, the UN Foundation and charity: water in an intimate setting and to ask questions about your toughest marketing problems.\r\n\r\n<img src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/09/Speakers-2013-new-290x300.png\" alt=\"Speakers 2013 new\" width=\"290\" height=\"300\" class=\"alignleft size-medium wp-image-421\" />\r\n\r\n<strong>6. Value and Clarity</strong>: After most events you leave with a lots of notebooks and business cards but little time to transpose your learning to your business or brand. That’s why over the course of two days you will work through a <a href=\"http://www.wefirstbranding.com/seminar/program/\" target=\"_blank\"><strong>Social Branding Blueprint</strong></a> answering questions specific to your business so that you walk out with real value in your hand.\r\n\r\n<strong>7. Relationships</strong>: The event format has been specific designed to give you access to speakers and peers to start relationships that can lead to new business, partnerships and friendships. \r\n\r\n<strong>8. Contribution</strong>: Every attendee gets to invite their favorite non-profit for free giving them a direct experience in contribution to a cause they care about. The alignment of business and the non-profit sector really has the power to change the world.\r\n\r\n<img src=\"http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/09/breakout-group-1-300x200.jpg\" alt=\"breakout group 1\" width=\"300\" height=\"200\" class=\"alignleft size-medium wp-image-422\" />','Why Come?','','publish','open','open','','why-come','','','2013-12-21 00:45:13','2013-12-21 00:45:13','',0,'http://www.wefirstbranding.com/seminar/?page_id=419',0,'page','',0),(254,2,'2013-08-07 19:26:07','2013-08-07 19:26:07','<article>\r\n              <h2>\r\n                Hands-on education from top marketers and community architects\r\n              </h2>\r\n<p>OVERVIEW:</p>\r\n<ul>\r\n<li type=\"disc\">TWO DAYS: This two-day seminar is a hands-on training session during which you work through a 2013 Social Branding Blueprint to resolve a critical branding issue specific to your business ensuring you get tangible value out of the event. </li>\r\n<li type=\"disc\">SIX MODULES: We cover 6 Modules of training that take you from the reality of today’s social business marketplace, to defining and framing your brand story, to using the latest social and mobile technologies to share your story.</li>\r\n<li type=\"disc\">GUEST SPEAKERS: Between each Module you’ll hear from global branding and community-building experts (for-profit and non-profit) followed by breakout sessions to work on your Blueprint individually and with peers. </li>\r\n<li type=\"disc\">\'WE\'IP DINNER: A special dinner provides an opportunity to additional networking and insights from special guests.</li>\r\n<li type=\"disc\">GOAL: Our goal is to ensure you know how to use strategic brand storytelling and scalable social technologies to build your reputation, employee productivity, customer sales and social impact to lead in today’s connected marketplace. </li>\r\n</ul\r\n            </article>\r\n<div id=\"program-schedule\" style=\"padding-top:130px; margin-left: -50px;\">\r\n		<div class=\"container\">\r\n			<div class=\"row\">\r\n                <table width=\"725\">\r\n  <tr>\r\n    <td colspan=\"3\" class=\"intro\">Tuesday, Sept 24</td>\r\n    </tr>\r\n  <tr>\r\n    <td width=\"80\">&nbsp;</td>\r\n    <td width=\"314\" class=\"row-head\"><strong><u>Presenter</u></strong></td>\r\n    <td width=\"315\" class=\"row-head\"><strong><u>Topic</u></strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 1</strong></td>\r\n    <td>Simon Mainwaring, CEO & Chief Creative Officer, We First</td>\r\n    <td><strong>MARKETPLACE</strong>: Why and how the shift from Profit to Purpose demands new leadership and marketing.</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>Tom LaForge, Global Director, Human &amp; Cultural Insights at the Coca-Cola Company </td>\r\n    <td><strong>Global insights</strong> into new customer trends, technologies, and expectations.</td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 2</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, We First</td>\r\n    <td><strong>DEFINITION</strong>: How to craft a simple and authentic brand story that will resonate with today’s media-savvy customers. </td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddlewhite\"><strong>Lunch and Networking Break</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>Jim Hanna, Director of Environmental Impact at Starbucks Coffee Company</td>\r\n    <td><strong>Driving brand leadership</strong> through culture, sustainability and innovation. </td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 3</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, We First</td>\r\n    <td><strong>INTEGRATION</strong>: How leadership and employees create a company culture that propels social business success.</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Panel</strong></td>\r\n    <td>To be announced shortly.</td>\r\n    <td>Conscious leadership, employee productivity and mission-based marketing</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddlewhite\"><strong>VIP Cocktail Reception and Dinner<br />Special guest to be announced shortly</strong></td>\r\n  </tr>\r\n</table>\r\n<br />\r\n<table width=\"725\">\r\n  <tr>\r\n    <td colspan=\"3\" class=\"intro\">Wednesday, Sept 25</td>\r\n    </tr>\r\n  <tr>\r\n    <td width=\"81\">&nbsp;</td>\r\n    <td width=\"314\" class=\"row-head\"><strong><u>Presenter</u></strong></td>\r\n    <td width=\"314\" class=\"row-head\"><strong><u>Topic</u></strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 1</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, We First</td>\r\n    <td><strong>PARTICIPATION</strong>: How to shape, co-create and share your story with customers to reduce costs and build reputation.</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>To be announced shortly</td>\r\n    <td><strong>Social Storytelling</strong> that protects and promotes your brand in today\'s consumer activist marketplace.</td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 2</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, We First</td>\r\n    <td><strong>CELEBRATION</strong>: How to promote your brand story in ways that inspire employees and customers to build your business. </td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddlewhite\"><strong>Lunch and Networking Break</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>Aaron Sherinian, VP of Communications &amp; Public Relations, United Nations Foundation</td>\r\n    <td><strong>Collaborating</strong> with customers, communities, and partners to scale awareness.</td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 3</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer,We First</td>\r\n    <td><strong>AMPLIFICATION</strong>: How to architect a self-sustaining customer community, rising profits, and growing social impact. </td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>Paull Young, Director of Digital at charity: water</td>\r\n    <td>How to use digital, social, and mobile technologies to architect a <strong>sustainable customer community</strong>.</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddlewhite\"><strong>Closing Remarks</strong></td>\r\n  </tr>\r\n</table>\r\n			</div>\r\n		</div>\r\n	</div>','Program','','inherit','open','open','','2-revision-56','','','2013-08-07 19:26:07','2013-08-07 19:26:07','',2,'http://www.wefirstbranding.com/seminar/2-revision-56/',0,'revision','',0),(255,2,'2013-08-07 19:27:27','2013-08-07 19:27:27','<article>\r\n              <h2>\r\n                Hands-on education from top marketers and community architects\r\n              </h2>\r\n<p>OVERVIEW:</p>\r\n<ul>\r\n<li type=\"disc\"><strong>TWO DAYS</strong>: This two-day seminar is a <strong>hands-on training session</strong> during which you work through a <strong>2013 Social Branding Blueprint</strong> to resolve a critical branding issue specific to your business ensuring you get tangible value out of the event. </li>\r\n<li type=\"disc\"><strong>SIX MODULES</strong>: We cover <strong>6 Modules of training</strong> that take you from the reality of today’s social business marketplace, to defining and framing your brand story, to using the latest social and mobile technologies to share your story.</li>\r\n<li type=\"disc\"><strong>GUEST SPEAKERS</strong>: Between each Module you’ll hear from <strong>global branding and community-building experts</strong> (for-profit and non-profit) followed by breakout sessions to work on your Blueprint individually and with peers. </li>\r\n<li type=\"disc\"><strong>\'WE\'IP DINNER</strong>: A <strong>special dinner</strong> provides an opportunity to additional networking and insights from special guests.</li>\r\n<li type=\"disc\"><strong>GOAL</strong>: Our goal is to ensure you know how to use <strong>strategic brand storytelling and scalable social technologies</strong> to build your reputation, employee productivity, customer sales and social impact to lead in today’s connected marketplace. </li>\r\n</ul\r\n            </article>\r\n<div id=\"program-schedule\" style=\"padding-top:130px; margin-left: -50px;\">\r\n		<div class=\"container\">\r\n			<div class=\"row\">\r\n                <table width=\"725\">\r\n  <tr>\r\n    <td colspan=\"3\" class=\"intro\">Tuesday, Sept 24</td>\r\n    </tr>\r\n  <tr>\r\n    <td width=\"80\">&nbsp;</td>\r\n    <td width=\"314\" class=\"row-head\"><strong><u>Presenter</u></strong></td>\r\n    <td width=\"315\" class=\"row-head\"><strong><u>Topic</u></strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 1</strong></td>\r\n    <td>Simon Mainwaring, CEO & Chief Creative Officer, We First</td>\r\n    <td><strong>MARKETPLACE</strong>: Why and how the shift from Profit to Purpose demands new leadership and marketing.</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>Tom LaForge, Global Director, Human &amp; Cultural Insights at the Coca-Cola Company </td>\r\n    <td><strong>Global insights</strong> into new customer trends, technologies, and expectations.</td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 2</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, We First</td>\r\n    <td><strong>DEFINITION</strong>: How to craft a simple and authentic brand story that will resonate with today’s media-savvy customers. </td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddlewhite\"><strong>Lunch and Networking Break</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>Jim Hanna, Director of Environmental Impact at Starbucks Coffee Company</td>\r\n    <td><strong>Driving brand leadership</strong> through culture, sustainability and innovation. </td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 3</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, We First</td>\r\n    <td><strong>INTEGRATION</strong>: How leadership and employees create a company culture that propels social business success.</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Panel</strong></td>\r\n    <td>To be announced shortly.</td>\r\n    <td>Conscious leadership, employee productivity and mission-based marketing</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddlewhite\"><strong>VIP Cocktail Reception and Dinner<br />Special guest to be announced shortly</strong></td>\r\n  </tr>\r\n</table>\r\n<br />\r\n<table width=\"725\">\r\n  <tr>\r\n    <td colspan=\"3\" class=\"intro\">Wednesday, Sept 25</td>\r\n    </tr>\r\n  <tr>\r\n    <td width=\"81\">&nbsp;</td>\r\n    <td width=\"314\" class=\"row-head\"><strong><u>Presenter</u></strong></td>\r\n    <td width=\"314\" class=\"row-head\"><strong><u>Topic</u></strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 1</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, We First</td>\r\n    <td><strong>PARTICIPATION</strong>: How to shape, co-create and share your story with customers to reduce costs and build reputation.</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>To be announced shortly</td>\r\n    <td><strong>Social Storytelling</strong> that protects and promotes your brand in today\'s consumer activist marketplace.</td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 2</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, We First</td>\r\n    <td><strong>CELEBRATION</strong>: How to promote your brand story in ways that inspire employees and customers to build your business. </td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddlewhite\"><strong>Lunch and Networking Break</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>Aaron Sherinian, VP of Communications &amp; Public Relations, United Nations Foundation</td>\r\n    <td><strong>Collaborating</strong> with customers, communities, and partners to scale awareness.</td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 3</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer,We First</td>\r\n    <td><strong>AMPLIFICATION</strong>: How to architect a self-sustaining customer community, rising profits, and growing social impact. </td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>Paull Young, Director of Digital at charity: water</td>\r\n    <td>How to use digital, social, and mobile technologies to architect a <strong>sustainable customer community</strong>.</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddlewhite\"><strong>Closing Remarks</strong></td>\r\n  </tr>\r\n</table>\r\n			</div>\r\n		</div>\r\n	</div>','Program','','inherit','open','open','','2-revision-57','','','2013-08-07 19:27:27','2013-08-07 19:27:27','',2,'http://www.wefirstbranding.com/seminar/2-revision-57/',0,'revision','',0),(256,2,'2013-08-07 19:27:40','2013-08-07 19:27:40','<article>\r\n              <h2>\r\n                Hands-on education from top marketers and community architects\r\n              </h2>\r\n<p><strong>OVERVIEW:</strong></p>\r\n<ul>\r\n<li type=\"disc\"><strong>TWO DAYS</strong>: This two-day seminar is a <strong>hands-on training session</strong> during which you work through a <strong>2013 Social Branding Blueprint</strong> to resolve a critical branding issue specific to your business ensuring you get tangible value out of the event. </li>\r\n<li type=\"disc\"><strong>SIX MODULES</strong>: We cover <strong>6 Modules of training</strong> that take you from the reality of today’s social business marketplace, to defining and framing your brand story, to using the latest social and mobile technologies to share your story.</li>\r\n<li type=\"disc\"><strong>GUEST SPEAKERS</strong>: Between each Module you’ll hear from <strong>global branding and community-building experts</strong> (for-profit and non-profit) followed by breakout sessions to work on your Blueprint individually and with peers. </li>\r\n<li type=\"disc\"><strong>\'WE\'IP DINNER</strong>: A <strong>special dinner</strong> provides an opportunity to additional networking and insights from special guests.</li>\r\n<li type=\"disc\"><strong>GOAL</strong>: Our goal is to ensure you know how to use <strong>strategic brand storytelling and scalable social technologies</strong> to build your reputation, employee productivity, customer sales and social impact to lead in today’s connected marketplace. </li>\r\n</ul\r\n            </article>\r\n<div id=\"program-schedule\" style=\"padding-top:130px; margin-left: -50px;\">\r\n		<div class=\"container\">\r\n			<div class=\"row\">\r\n                <table width=\"725\">\r\n  <tr>\r\n    <td colspan=\"3\" class=\"intro\">Tuesday, Sept 24</td>\r\n    </tr>\r\n  <tr>\r\n    <td width=\"80\">&nbsp;</td>\r\n    <td width=\"314\" class=\"row-head\"><strong><u>Presenter</u></strong></td>\r\n    <td width=\"315\" class=\"row-head\"><strong><u>Topic</u></strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 1</strong></td>\r\n    <td>Simon Mainwaring, CEO & Chief Creative Officer, We First</td>\r\n    <td><strong>MARKETPLACE</strong>: Why and how the shift from Profit to Purpose demands new leadership and marketing.</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>Tom LaForge, Global Director, Human &amp; Cultural Insights at the Coca-Cola Company </td>\r\n    <td><strong>Global insights</strong> into new customer trends, technologies, and expectations.</td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 2</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, We First</td>\r\n    <td><strong>DEFINITION</strong>: How to craft a simple and authentic brand story that will resonate with today’s media-savvy customers. </td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddlewhite\"><strong>Lunch and Networking Break</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>Jim Hanna, Director of Environmental Impact at Starbucks Coffee Company</td>\r\n    <td><strong>Driving brand leadership</strong> through culture, sustainability and innovation. </td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 3</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, We First</td>\r\n    <td><strong>INTEGRATION</strong>: How leadership and employees create a company culture that propels social business success.</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Panel</strong></td>\r\n    <td>To be announced shortly.</td>\r\n    <td>Conscious leadership, employee productivity and mission-based marketing</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddlewhite\"><strong>VIP Cocktail Reception and Dinner<br />Special guest to be announced shortly</strong></td>\r\n  </tr>\r\n</table>\r\n<br />\r\n<table width=\"725\">\r\n  <tr>\r\n    <td colspan=\"3\" class=\"intro\">Wednesday, Sept 25</td>\r\n    </tr>\r\n  <tr>\r\n    <td width=\"81\">&nbsp;</td>\r\n    <td width=\"314\" class=\"row-head\"><strong><u>Presenter</u></strong></td>\r\n    <td width=\"314\" class=\"row-head\"><strong><u>Topic</u></strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 1</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, We First</td>\r\n    <td><strong>PARTICIPATION</strong>: How to shape, co-create and share your story with customers to reduce costs and build reputation.</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>To be announced shortly</td>\r\n    <td><strong>Social Storytelling</strong> that protects and promotes your brand in today\'s consumer activist marketplace.</td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 2</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, We First</td>\r\n    <td><strong>CELEBRATION</strong>: How to promote your brand story in ways that inspire employees and customers to build your business. </td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddlewhite\"><strong>Lunch and Networking Break</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>Aaron Sherinian, VP of Communications &amp; Public Relations, United Nations Foundation</td>\r\n    <td><strong>Collaborating</strong> with customers, communities, and partners to scale awareness.</td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 3</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer,We First</td>\r\n    <td><strong>AMPLIFICATION</strong>: How to architect a self-sustaining customer community, rising profits, and growing social impact. </td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>Paull Young, Director of Digital at charity: water</td>\r\n    <td>How to use digital, social, and mobile technologies to architect a <strong>sustainable customer community</strong>.</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddlewhite\"><strong>Closing Remarks</strong></td>\r\n  </tr>\r\n</table>\r\n			</div>\r\n		</div>\r\n	</div>','Program','','inherit','open','open','','2-revision-58','','','2013-08-07 19:27:40','2013-08-07 19:27:40','',2,'http://www.wefirstbranding.com/seminar/2-revision-58/',0,'revision','',0),(259,2,'2013-08-07 19:28:42','2013-08-07 19:28:42','<article>\r\n              <h2>\r\n                Hands-on education from top marketers and community architects\r\n              </h2>\r\n<p><strong>OVERVIEW:</strong></p>\r\n<ul>\r\n<li type=\"disc\"><strong>TWO DAYS</strong>: This two-day seminar is a <strong>hands-on training session</strong> during which you work through a <strong>2013 Social Branding Blueprint</strong> to resolve a critical branding issue specific to your business ensuring you get tangible value out of the event. </li>\r\n<li type=\"disc\"><strong>SIX MODULES</strong>: We cover <strong>6 Modules of training</strong> that take you from the reality of today’s social business marketplace, to defining and framing your brand story, to using the latest social and mobile technologies to share your story.</li>\r\n<li type=\"disc\"><strong>GUEST SPEAKERS</strong>: Between each Module you’ll hear from <strong>global branding and community-building experts</strong> (for-profit and non-profit) followed by breakout sessions to work on your Blueprint individually and with peers. </li>\r\n<li type=\"disc\"><strong>\'WE\'IP DINNER</strong>: A <strong>special dinner</strong> provides an opportunity to additional networking and insights from special guests.</li>\r\n<li type=\"disc\"><strong>GOAL</strong>: Our goal is to ensure you know how to use <strong>strategic brand storytelling and scalable social technologies</strong> to build your reputation, employee productivity, customer sales and social impact to lead in today’s connected marketplace. </li>\r\n</ul>\r\n            </article>\r\n<div id=\"program-schedule\" style=\"padding-top:75px; margin-left: -50px;\">\r\n		<div class=\"container\">\r\n			<div class=\"row\">\r\n                <table width=\"725\">\r\n  <tr>\r\n    <td colspan=\"3\" class=\"intro\">Tuesday, Sept 24</td>\r\n    </tr>\r\n  <tr>\r\n    <td width=\"80\">&nbsp;</td>\r\n    <td width=\"314\" class=\"row-head\"><strong><u>Presenter</u></strong></td>\r\n    <td width=\"315\" class=\"row-head\"><strong><u>Topic</u></strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 1</strong></td>\r\n    <td>Simon Mainwaring, CEO & Chief Creative Officer, We First</td>\r\n    <td><strong>MARKETPLACE</strong>: Why and how the shift from Profit to Purpose demands new leadership and marketing.</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>Tom LaForge, Global Director, Human &amp; Cultural Insights at the Coca-Cola Company </td>\r\n    <td><strong>Global insights</strong> into new customer trends, technologies, and expectations.</td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 2</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, We First</td>\r\n    <td><strong>DEFINITION</strong>: How to craft a simple and authentic brand story that will resonate with today’s media-savvy customers. </td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddlewhite\"><strong>Lunch and Networking Break</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>Jim Hanna, Director of Environmental Impact at Starbucks Coffee Company</td>\r\n    <td><strong>Driving brand leadership</strong> through culture, sustainability and innovation. </td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 3</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, We First</td>\r\n    <td><strong>INTEGRATION</strong>: How leadership and employees create a company culture that propels social business success.</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Panel</strong></td>\r\n    <td>To be announced shortly.</td>\r\n    <td>Conscious leadership, employee productivity and mission-based marketing</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddlewhite\"><strong>VIP Cocktail Reception and Dinner<br />Special guest to be announced shortly</strong></td>\r\n  </tr>\r\n</table>\r\n<br />\r\n<table width=\"725\">\r\n  <tr>\r\n    <td colspan=\"3\" class=\"intro\">Wednesday, Sept 25</td>\r\n    </tr>\r\n  <tr>\r\n    <td width=\"81\">&nbsp;</td>\r\n    <td width=\"314\" class=\"row-head\"><strong><u>Presenter</u></strong></td>\r\n    <td width=\"314\" class=\"row-head\"><strong><u>Topic</u></strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 1</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, We First</td>\r\n    <td><strong>PARTICIPATION</strong>: How to shape, co-create and share your story with customers to reduce costs and build reputation.</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>To be announced shortly</td>\r\n    <td><strong>Social Storytelling</strong> that protects and promotes your brand in today\'s consumer activist marketplace.</td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 2</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, We First</td>\r\n    <td><strong>CELEBRATION</strong>: How to promote your brand story in ways that inspire employees and customers to build your business. </td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddlewhite\"><strong>Lunch and Networking Break</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>Aaron Sherinian, VP of Communications &amp; Public Relations, United Nations Foundation</td>\r\n    <td><strong>Collaborating</strong> with customers, communities, and partners to scale awareness.</td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 3</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer,We First</td>\r\n    <td><strong>AMPLIFICATION</strong>: How to architect a self-sustaining customer community, rising profits, and growing social impact. </td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>Paull Young, Director of Digital at charity: water</td>\r\n    <td>How to use digital, social, and mobile technologies to architect a <strong>sustainable customer community</strong>.</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddlewhite\"><strong>Closing Remarks</strong></td>\r\n  </tr>\r\n</table>\r\n			</div>\r\n		</div>\r\n	</div>','Program','','inherit','open','open','','2-revision-61','','','2013-08-07 19:28:42','2013-08-07 19:28:42','',2,'http://www.wefirstbranding.com/seminar/2-revision-61/',0,'revision','',0),(257,2,'2013-08-07 19:28:10','2013-08-07 19:28:10','<article>\r\n              <h2>\r\n                Hands-on education from top marketers and community architects\r\n              </h2>\r\n<p><strong>OVERVIEW:</strong></p>\r\n<ul>\r\n<li type=\"disc\"><strong>TWO DAYS</strong>: This two-day seminar is a <strong>hands-on training session</strong> during which you work through a <strong>2013 Social Branding Blueprint</strong> to resolve a critical branding issue specific to your business ensuring you get tangible value out of the event. </li>\r\n<li type=\"disc\"><strong>SIX MODULES</strong>: We cover <strong>6 Modules of training</strong> that take you from the reality of today’s social business marketplace, to defining and framing your brand story, to using the latest social and mobile technologies to share your story.</li>\r\n<li type=\"disc\"><strong>GUEST SPEAKERS</strong>: Between each Module you’ll hear from <strong>global branding and community-building experts</strong> (for-profit and non-profit) followed by breakout sessions to work on your Blueprint individually and with peers. </li>\r\n<li type=\"disc\"><strong>\'WE\'IP DINNER</strong>: A <strong>special dinner</strong> provides an opportunity to additional networking and insights from special guests.</li>\r\n<li type=\"disc\"><strong>GOAL</strong>: Our goal is to ensure you know how to use <strong>strategic brand storytelling and scalable social technologies</strong> to build your reputation, employee productivity, customer sales and social impact to lead in today’s connected marketplace. </li>\r\n</ul>\r\n            </article>\r\n<div id=\"program-schedule\" style=\"padding-top:130px; margin-left: -50px;\">\r\n		<div class=\"container\">\r\n			<div class=\"row\">\r\n                <table width=\"725\">\r\n  <tr>\r\n    <td colspan=\"3\" class=\"intro\">Tuesday, Sept 24</td>\r\n    </tr>\r\n  <tr>\r\n    <td width=\"80\">&nbsp;</td>\r\n    <td width=\"314\" class=\"row-head\"><strong><u>Presenter</u></strong></td>\r\n    <td width=\"315\" class=\"row-head\"><strong><u>Topic</u></strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 1</strong></td>\r\n    <td>Simon Mainwaring, CEO & Chief Creative Officer, We First</td>\r\n    <td><strong>MARKETPLACE</strong>: Why and how the shift from Profit to Purpose demands new leadership and marketing.</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>Tom LaForge, Global Director, Human &amp; Cultural Insights at the Coca-Cola Company </td>\r\n    <td><strong>Global insights</strong> into new customer trends, technologies, and expectations.</td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 2</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, We First</td>\r\n    <td><strong>DEFINITION</strong>: How to craft a simple and authentic brand story that will resonate with today’s media-savvy customers. </td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddlewhite\"><strong>Lunch and Networking Break</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>Jim Hanna, Director of Environmental Impact at Starbucks Coffee Company</td>\r\n    <td><strong>Driving brand leadership</strong> through culture, sustainability and innovation. </td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 3</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, We First</td>\r\n    <td><strong>INTEGRATION</strong>: How leadership and employees create a company culture that propels social business success.</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Panel</strong></td>\r\n    <td>To be announced shortly.</td>\r\n    <td>Conscious leadership, employee productivity and mission-based marketing</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddlewhite\"><strong>VIP Cocktail Reception and Dinner<br />Special guest to be announced shortly</strong></td>\r\n  </tr>\r\n</table>\r\n<br />\r\n<table width=\"725\">\r\n  <tr>\r\n    <td colspan=\"3\" class=\"intro\">Wednesday, Sept 25</td>\r\n    </tr>\r\n  <tr>\r\n    <td width=\"81\">&nbsp;</td>\r\n    <td width=\"314\" class=\"row-head\"><strong><u>Presenter</u></strong></td>\r\n    <td width=\"314\" class=\"row-head\"><strong><u>Topic</u></strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 1</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, We First</td>\r\n    <td><strong>PARTICIPATION</strong>: How to shape, co-create and share your story with customers to reduce costs and build reputation.</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>To be announced shortly</td>\r\n    <td><strong>Social Storytelling</strong> that protects and promotes your brand in today\'s consumer activist marketplace.</td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 2</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, We First</td>\r\n    <td><strong>CELEBRATION</strong>: How to promote your brand story in ways that inspire employees and customers to build your business. </td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddlewhite\"><strong>Lunch and Networking Break</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>Aaron Sherinian, VP of Communications &amp; Public Relations, United Nations Foundation</td>\r\n    <td><strong>Collaborating</strong> with customers, communities, and partners to scale awareness.</td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 3</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer,We First</td>\r\n    <td><strong>AMPLIFICATION</strong>: How to architect a self-sustaining customer community, rising profits, and growing social impact. </td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>Paull Young, Director of Digital at charity: water</td>\r\n    <td>How to use digital, social, and mobile technologies to architect a <strong>sustainable customer community</strong>.</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddlewhite\"><strong>Closing Remarks</strong></td>\r\n  </tr>\r\n</table>\r\n			</div>\r\n		</div>\r\n	</div>','Program','','inherit','open','open','','2-revision-59','','','2013-08-07 19:28:10','2013-08-07 19:28:10','',2,'http://www.wefirstbranding.com/seminar/2-revision-59/',0,'revision','',0),(258,2,'2013-08-07 19:28:31','2013-08-07 19:28:31','<article>\r\n              <h2>\r\n                Hands-on education from top marketers and community architects\r\n              </h2>\r\n<p><strong>OVERVIEW:</strong></p>\r\n<ul>\r\n<li type=\"disc\"><strong>TWO DAYS</strong>: This two-day seminar is a <strong>hands-on training session</strong> during which you work through a <strong>2013 Social Branding Blueprint</strong> to resolve a critical branding issue specific to your business ensuring you get tangible value out of the event. </li>\r\n<li type=\"disc\"><strong>SIX MODULES</strong>: We cover <strong>6 Modules of training</strong> that take you from the reality of today’s social business marketplace, to defining and framing your brand story, to using the latest social and mobile technologies to share your story.</li>\r\n<li type=\"disc\"><strong>GUEST SPEAKERS</strong>: Between each Module you’ll hear from <strong>global branding and community-building experts</strong> (for-profit and non-profit) followed by breakout sessions to work on your Blueprint individually and with peers. </li>\r\n<li type=\"disc\"><strong>\'WE\'IP DINNER</strong>: A <strong>special dinner</strong> provides an opportunity to additional networking and insights from special guests.</li>\r\n<li type=\"disc\"><strong>GOAL</strong>: Our goal is to ensure you know how to use <strong>strategic brand storytelling and scalable social technologies</strong> to build your reputation, employee productivity, customer sales and social impact to lead in today’s connected marketplace. </li>\r\n</ul>\r\n            </article>\r\n<div id=\"program-schedule\" style=\"padding-top:100px; margin-left: -50px;\">\r\n		<div class=\"container\">\r\n			<div class=\"row\">\r\n                <table width=\"725\">\r\n  <tr>\r\n    <td colspan=\"3\" class=\"intro\">Tuesday, Sept 24</td>\r\n    </tr>\r\n  <tr>\r\n    <td width=\"80\">&nbsp;</td>\r\n    <td width=\"314\" class=\"row-head\"><strong><u>Presenter</u></strong></td>\r\n    <td width=\"315\" class=\"row-head\"><strong><u>Topic</u></strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 1</strong></td>\r\n    <td>Simon Mainwaring, CEO & Chief Creative Officer, We First</td>\r\n    <td><strong>MARKETPLACE</strong>: Why and how the shift from Profit to Purpose demands new leadership and marketing.</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>Tom LaForge, Global Director, Human &amp; Cultural Insights at the Coca-Cola Company </td>\r\n    <td><strong>Global insights</strong> into new customer trends, technologies, and expectations.</td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 2</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, We First</td>\r\n    <td><strong>DEFINITION</strong>: How to craft a simple and authentic brand story that will resonate with today’s media-savvy customers. </td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddlewhite\"><strong>Lunch and Networking Break</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>Jim Hanna, Director of Environmental Impact at Starbucks Coffee Company</td>\r\n    <td><strong>Driving brand leadership</strong> through culture, sustainability and innovation. </td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 3</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, We First</td>\r\n    <td><strong>INTEGRATION</strong>: How leadership and employees create a company culture that propels social business success.</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Panel</strong></td>\r\n    <td>To be announced shortly.</td>\r\n    <td>Conscious leadership, employee productivity and mission-based marketing</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddlewhite\"><strong>VIP Cocktail Reception and Dinner<br />Special guest to be announced shortly</strong></td>\r\n  </tr>\r\n</table>\r\n<br />\r\n<table width=\"725\">\r\n  <tr>\r\n    <td colspan=\"3\" class=\"intro\">Wednesday, Sept 25</td>\r\n    </tr>\r\n  <tr>\r\n    <td width=\"81\">&nbsp;</td>\r\n    <td width=\"314\" class=\"row-head\"><strong><u>Presenter</u></strong></td>\r\n    <td width=\"314\" class=\"row-head\"><strong><u>Topic</u></strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 1</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, We First</td>\r\n    <td><strong>PARTICIPATION</strong>: How to shape, co-create and share your story with customers to reduce costs and build reputation.</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>To be announced shortly</td>\r\n    <td><strong>Social Storytelling</strong> that protects and promotes your brand in today\'s consumer activist marketplace.</td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 2</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, We First</td>\r\n    <td><strong>CELEBRATION</strong>: How to promote your brand story in ways that inspire employees and customers to build your business. </td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddlewhite\"><strong>Lunch and Networking Break</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>Aaron Sherinian, VP of Communications &amp; Public Relations, United Nations Foundation</td>\r\n    <td><strong>Collaborating</strong> with customers, communities, and partners to scale awareness.</td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 3</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer,We First</td>\r\n    <td><strong>AMPLIFICATION</strong>: How to architect a self-sustaining customer community, rising profits, and growing social impact. </td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>Paull Young, Director of Digital at charity: water</td>\r\n    <td>How to use digital, social, and mobile technologies to architect a <strong>sustainable customer community</strong>.</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddlewhite\"><strong>Closing Remarks</strong></td>\r\n  </tr>\r\n</table>\r\n			</div>\r\n		</div>\r\n	</div>','Program','','inherit','open','open','','2-revision-60','','','2013-08-07 19:28:31','2013-08-07 19:28:31','',2,'http://www.wefirstbranding.com/seminar/2-revision-60/',0,'revision','',0),(260,2,'2013-08-07 19:28:53','2013-08-07 19:28:53','<article>\r\n              <h2>\r\n                Hands-on education from top marketers and community architects\r\n              </h2>\r\n<p><strong>OVERVIEW:</strong></p>\r\n<ul>\r\n<li type=\"disc\"><strong>TWO DAYS</strong>: This two-day seminar is a <strong>hands-on training session</strong> during which you work through a <strong>2013 Social Branding Blueprint</strong> to resolve a critical branding issue specific to your business ensuring you get tangible value out of the event. </li>\r\n<li type=\"disc\"><strong>SIX MODULES</strong>: We cover <strong>6 Modules of training</strong> that take you from the reality of today’s social business marketplace, to defining and framing your brand story, to using the latest social and mobile technologies to share your story.</li>\r\n<li type=\"disc\"><strong>GUEST SPEAKERS</strong>: Between each Module you’ll hear from <strong>global branding and community-building experts</strong> (for-profit and non-profit) followed by breakout sessions to work on your Blueprint individually and with peers. </li>\r\n<li type=\"disc\"><strong>\'WE\'IP DINNER</strong>: A <strong>special dinner</strong> provides an opportunity to additional networking and insights from special guests.</li>\r\n<li type=\"disc\"><strong>GOAL</strong>: Our goal is to ensure you know how to use <strong>strategic brand storytelling and scalable social technologies</strong> to build your reputation, employee productivity, customer sales and social impact to lead in today’s connected marketplace. </li>\r\n</ul>\r\n            </article>\r\n<div id=\"program-schedule\" style=\"padding-top:50px; margin-left: -50px;\">\r\n		<div class=\"container\">\r\n			<div class=\"row\">\r\n                <table width=\"725\">\r\n  <tr>\r\n    <td colspan=\"3\" class=\"intro\">Tuesday, Sept 24</td>\r\n    </tr>\r\n  <tr>\r\n    <td width=\"80\">&nbsp;</td>\r\n    <td width=\"314\" class=\"row-head\"><strong><u>Presenter</u></strong></td>\r\n    <td width=\"315\" class=\"row-head\"><strong><u>Topic</u></strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 1</strong></td>\r\n    <td>Simon Mainwaring, CEO & Chief Creative Officer, We First</td>\r\n    <td><strong>MARKETPLACE</strong>: Why and how the shift from Profit to Purpose demands new leadership and marketing.</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>Tom LaForge, Global Director, Human &amp; Cultural Insights at the Coca-Cola Company </td>\r\n    <td><strong>Global insights</strong> into new customer trends, technologies, and expectations.</td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 2</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, We First</td>\r\n    <td><strong>DEFINITION</strong>: How to craft a simple and authentic brand story that will resonate with today’s media-savvy customers. </td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddlewhite\"><strong>Lunch and Networking Break</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>Jim Hanna, Director of Environmental Impact at Starbucks Coffee Company</td>\r\n    <td><strong>Driving brand leadership</strong> through culture, sustainability and innovation. </td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 3</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, We First</td>\r\n    <td><strong>INTEGRATION</strong>: How leadership and employees create a company culture that propels social business success.</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Panel</strong></td>\r\n    <td>To be announced shortly.</td>\r\n    <td>Conscious leadership, employee productivity and mission-based marketing</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddlewhite\"><strong>VIP Cocktail Reception and Dinner<br />Special guest to be announced shortly</strong></td>\r\n  </tr>\r\n</table>\r\n<br />\r\n<table width=\"725\">\r\n  <tr>\r\n    <td colspan=\"3\" class=\"intro\">Wednesday, Sept 25</td>\r\n    </tr>\r\n  <tr>\r\n    <td width=\"81\">&nbsp;</td>\r\n    <td width=\"314\" class=\"row-head\"><strong><u>Presenter</u></strong></td>\r\n    <td width=\"314\" class=\"row-head\"><strong><u>Topic</u></strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 1</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, We First</td>\r\n    <td><strong>PARTICIPATION</strong>: How to shape, co-create and share your story with customers to reduce costs and build reputation.</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>To be announced shortly</td>\r\n    <td><strong>Social Storytelling</strong> that protects and promotes your brand in today\'s consumer activist marketplace.</td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 2</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, We First</td>\r\n    <td><strong>CELEBRATION</strong>: How to promote your brand story in ways that inspire employees and customers to build your business. </td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddlewhite\"><strong>Lunch and Networking Break</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>Aaron Sherinian, VP of Communications &amp; Public Relations, United Nations Foundation</td>\r\n    <td><strong>Collaborating</strong> with customers, communities, and partners to scale awareness.</td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 3</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer,We First</td>\r\n    <td><strong>AMPLIFICATION</strong>: How to architect a self-sustaining customer community, rising profits, and growing social impact. </td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>Paull Young, Director of Digital at charity: water</td>\r\n    <td>How to use digital, social, and mobile technologies to architect a <strong>sustainable customer community</strong>.</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddlewhite\"><strong>Closing Remarks</strong></td>\r\n  </tr>\r\n</table>\r\n			</div>\r\n		</div>\r\n	</div>','Program','','inherit','open','open','','2-revision-62','','','2013-08-07 19:28:53','2013-08-07 19:28:53','',2,'http://www.wefirstbranding.com/seminar/2-revision-62/',0,'revision','',0),(261,2,'2013-08-07 19:29:52','2013-08-07 19:29:52','<article>\r\n              <h2>\r\n                Hands-on education from top marketers and community architects\r\n              </h2>\r\n<p><strong>OVERVIEW:</strong></p>\r\n<ul>\r\n<li type=\"disc\"><strong>TWO DAYS</strong>: This two-day seminar is a <strong>hands-on training session</strong> during which you work through a <strong>2013 Social Branding Blueprint</strong> to resolve a critical branding issue specific to your business ensuring you get tangible value out of the event. </li>\r\n<li type=\"disc\"><strong>SIX MODULES</strong>: We cover <strong>6 Modules of training</strong> that take you from the reality of today’s social business marketplace, to defining and framing your brand story, to using the latest social and mobile technologies to share your story.</li>\r\n<li type=\"disc\"><strong>GUEST SPEAKERS</strong>: Between each Module you’ll hear from <strong>global branding and community-building experts</strong> (for-profit and non-profit) followed by breakout sessions to work on your Blueprint individually and with peers. </li>\r\n<li type=\"disc\"><strong>\'WE\'IP DINNER</strong>: A <strong>special dinner</strong> provides an opportunity to additional networking and insights from special guests.</li>\r\n<li type=\"disc\"><strong>GOAL</strong>: Our goal is to ensure you know how to use <strong>strategic brand storytelling and scalable social technologies</strong> to build your reputation, employee productivity, customer sales and social impact to lead in today’s connected marketplace. </li>\r\n</ul>\r\n            </article>\r\n<div id=\"program-schedule\" style=\"padding-top:50px; margin-left: -50px;\">\r\n		<div class=\"container\">\r\n			<div class=\"row\">\r\n                <table width=\"725\">\r\n  <tr>\r\n    <td colspan=\"3\" class=\"intro\">Tuesday, Sept 24</td>\r\n    </tr>\r\n  <tr>\r\n    <td width=\"80\">&nbsp;</td>\r\n    <td width=\"314\" class=\"row-head\"><strong><u>Presenter</u></strong></td>\r\n    <td width=\"315\" class=\"row-head\"><strong><u>Topic</u></strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 1</strong></td>\r\n    <td><strong>Simon Mainwaring</strong><br />CEO &amp; Chief Creative Officer<br />We First</td>\r\n    <td><strong>MARKETPLACE</strong>: Why and how the shift from Profit to Purpose demands new leadership and marketing.</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>Tom LaForge, Global Director, Human &amp; Cultural Insights at the Coca-Cola Company </td>\r\n    <td><strong>Global insights</strong> into new customer trends, technologies, and expectations.</td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 2</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, We First</td>\r\n    <td><strong>DEFINITION</strong>: How to craft a simple and authentic brand story that will resonate with today’s media-savvy customers. </td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddlewhite\"><strong>Lunch and Networking Break</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>Jim Hanna, Director of Environmental Impact at Starbucks Coffee Company</td>\r\n    <td><strong>Driving brand leadership</strong> through culture, sustainability and innovation. </td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 3</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, We First</td>\r\n    <td><strong>INTEGRATION</strong>: How leadership and employees create a company culture that propels social business success.</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Panel</strong></td>\r\n    <td>To be announced shortly.</td>\r\n    <td>Conscious leadership, employee productivity and mission-based marketing</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddlewhite\"><strong>VIP Cocktail Reception and Dinner<br />Special guest to be announced shortly</strong></td>\r\n  </tr>\r\n</table>\r\n<br />\r\n<table width=\"725\">\r\n  <tr>\r\n    <td colspan=\"3\" class=\"intro\">Wednesday, Sept 25</td>\r\n    </tr>\r\n  <tr>\r\n    <td width=\"81\">&nbsp;</td>\r\n    <td width=\"314\" class=\"row-head\"><strong><u>Presenter</u></strong></td>\r\n    <td width=\"314\" class=\"row-head\"><strong><u>Topic</u></strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 1</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, We First</td>\r\n    <td><strong>PARTICIPATION</strong>: How to shape, co-create and share your story with customers to reduce costs and build reputation.</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>To be announced shortly</td>\r\n    <td><strong>Social Storytelling</strong> that protects and promotes your brand in today\'s consumer activist marketplace.</td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 2</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, We First</td>\r\n    <td><strong>CELEBRATION</strong>: How to promote your brand story in ways that inspire employees and customers to build your business. </td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddlewhite\"><strong>Lunch and Networking Break</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>Aaron Sherinian, VP of Communications &amp; Public Relations, United Nations Foundation</td>\r\n    <td><strong>Collaborating</strong> with customers, communities, and partners to scale awareness.</td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 3</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer,We First</td>\r\n    <td><strong>AMPLIFICATION</strong>: How to architect a self-sustaining customer community, rising profits, and growing social impact. </td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>Paull Young, Director of Digital at charity: water</td>\r\n    <td>How to use digital, social, and mobile technologies to architect a <strong>sustainable customer community</strong>.</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddlewhite\"><strong>Closing Remarks</strong></td>\r\n  </tr>\r\n</table>\r\n			</div>\r\n		</div>\r\n	</div>','Program','','inherit','open','open','','2-revision-63','','','2013-08-07 19:29:52','2013-08-07 19:29:52','',2,'http://www.wefirstbranding.com/seminar/2-revision-63/',0,'revision','',0),(262,2,'2013-08-07 19:34:03','2013-08-07 19:34:03','<article>\r\n              <h2>\r\n                Hands-on education from top marketers and community architects\r\n              </h2>\r\n<p><strong>OVERVIEW:</strong></p>\r\n<ul>\r\n<li type=\"disc\"><strong>TWO DAYS</strong>: This two-day seminar is a <strong>hands-on training session</strong> during which you work through a <strong>2013 Social Branding Blueprint</strong> to resolve a critical branding issue specific to your business ensuring you get tangible value out of the event. </li>\r\n<li type=\"disc\"><strong>SIX MODULES</strong>: We cover <strong>6 Modules of training</strong> that take you from the reality of today’s social business marketplace, to defining and framing your brand story, to using the latest social and mobile technologies to share your story.</li>\r\n<li type=\"disc\"><strong>GUEST SPEAKERS</strong>: Between each Module you’ll hear from <strong>global branding and community-building experts</strong> (for-profit and non-profit) followed by breakout sessions to work on your Blueprint individually and with peers. </li>\r\n<li type=\"disc\"><strong>\'WE\'IP DINNER</strong>: A <strong>special dinner</strong> provides an opportunity to additional networking and insights from special guests.</li>\r\n<li type=\"disc\"><strong>GOAL</strong>: Our goal is to ensure you know how to use <strong>strategic brand storytelling and scalable social technologies</strong> to build your reputation, employee productivity, customer sales and social impact to lead in today’s connected marketplace. </li>\r\n</ul>\r\n            </article>\r\n<div id=\"program-schedule\" style=\"padding-top:50px; margin-left: -50px;\">\r\n		<div class=\"container\">\r\n			<div class=\"row\">\r\n                <table width=\"725\">\r\n  <tr>\r\n    <td colspan=\"3\" class=\"intro\">Tuesday, Sept 24</td>\r\n    </tr>\r\n  <tr>\r\n    <td width=\"80\">&nbsp;</td>\r\n    <td width=\"314\" class=\"row-head\"><strong><u>Presenter</u></strong></td>\r\n    <td width=\"315\" class=\"row-head\"><strong><u>Topic</u></strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>8:30-9:00 am</strong></td>\r\n    <td><strong>Simon Mainwaring</strong><br />CEO &amp; Chief Creative Officer<br />We First</td>\r\n    <td><strong>WELCOME &amp; INTRODUCTION</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Module 1<br />9:00-9:45 am</strong></td>\r\n    <td><strong>Simon Mainwaring</strong><br />CEO &amp; Chief Creative Officer<br />We First</td>\r\n    <td><strong>MARKETPLACE</strong>:<ul><li type=\"disc\">What is the reality of doing business in today\'s social business marketplace?</li><li type=\"disc\">What are latest social, business and technology threats to your business?</li><li type=\"disc\">How is technology changing employee and customer behavior and expectations?</li><li type=\"disc\">What are the new opportunities for leadership?</li></ul></td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong><br />Includes Q&amp;A plus private and collaborative Blueprint work on your brand.<br /><strong>9:45-10:15 am</strong>\r\n</td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>Tom LaForge, Global Director, Human &amp; Cultural Insights at the Coca-Cola Company </td>\r\n    <td><strong>Global insights</strong> into new customer trends, technologies, and expectations.</td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 2</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, We First</td>\r\n    <td><strong>DEFINITION</strong>: How to craft a simple and authentic brand story that will resonate with today’s media-savvy customers. </td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddlewhite\"><strong>Lunch and Networking Break</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>Jim Hanna, Director of Environmental Impact at Starbucks Coffee Company</td>\r\n    <td><strong>Driving brand leadership</strong> through culture, sustainability and innovation. </td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 3</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, We First</td>\r\n    <td><strong>INTEGRATION</strong>: How leadership and employees create a company culture that propels social business success.</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Panel</strong></td>\r\n    <td>To be announced shortly.</td>\r\n    <td>Conscious leadership, employee productivity and mission-based marketing</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddlewhite\"><strong>VIP Cocktail Reception and Dinner<br />Special guest to be announced shortly</strong></td>\r\n  </tr>\r\n</table>\r\n<br />\r\n<table width=\"725\">\r\n  <tr>\r\n    <td colspan=\"3\" class=\"intro\">Wednesday, Sept 25</td>\r\n    </tr>\r\n  <tr>\r\n    <td width=\"81\">&nbsp;</td>\r\n    <td width=\"314\" class=\"row-head\"><strong><u>Presenter</u></strong></td>\r\n    <td width=\"314\" class=\"row-head\"><strong><u>Topic</u></strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 1</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, We First</td>\r\n    <td><strong>PARTICIPATION</strong>: How to shape, co-create and share your story with customers to reduce costs and build reputation.</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>To be announced shortly</td>\r\n    <td><strong>Social Storytelling</strong> that protects and promotes your brand in today\'s consumer activist marketplace.</td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 2</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, We First</td>\r\n    <td><strong>CELEBRATION</strong>: How to promote your brand story in ways that inspire employees and customers to build your business. </td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddlewhite\"><strong>Lunch and Networking Break</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>Aaron Sherinian, VP of Communications &amp; Public Relations, United Nations Foundation</td>\r\n    <td><strong>Collaborating</strong> with customers, communities, and partners to scale awareness.</td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 3</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer,We First</td>\r\n    <td><strong>AMPLIFICATION</strong>: How to architect a self-sustaining customer community, rising profits, and growing social impact. </td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>Paull Young, Director of Digital at charity: water</td>\r\n    <td>How to use digital, social, and mobile technologies to architect a <strong>sustainable customer community</strong>.</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddlewhite\"><strong>Closing Remarks</strong></td>\r\n  </tr>\r\n</table>\r\n			</div>\r\n		</div>\r\n	</div>','Program','','inherit','open','open','','2-revision-64','','','2013-08-07 19:34:03','2013-08-07 19:34:03','',2,'http://www.wefirstbranding.com/seminar/2-revision-64/',0,'revision','',0),(263,2,'2013-08-07 19:36:12','2013-08-07 19:36:12','<article>\r\n              <h2>\r\n                Hands-on education from top marketers and community architects\r\n              </h2>\r\n<p><strong>OVERVIEW:</strong></p>\r\n<ul>\r\n<li type=\"disc\"><strong>TWO DAYS</strong>: This two-day seminar is a <strong>hands-on training session</strong> during which you work through a <strong>2013 Social Branding Blueprint</strong> to resolve a critical branding issue specific to your business ensuring you get tangible value out of the event. </li>\r\n<li type=\"disc\"><strong>SIX MODULES</strong>: We cover <strong>6 Modules of training</strong> that take you from the reality of today’s social business marketplace, to defining and framing your brand story, to using the latest social and mobile technologies to share your story.</li>\r\n<li type=\"disc\"><strong>GUEST SPEAKERS</strong>: Between each Module you’ll hear from <strong>global branding and community-building experts</strong> (for-profit and non-profit) followed by breakout sessions to work on your Blueprint individually and with peers. </li>\r\n<li type=\"disc\"><strong>\'WE\'IP DINNER</strong>: A <strong>special dinner</strong> provides an opportunity to additional networking and insights from special guests.</li>\r\n<li type=\"disc\"><strong>GOAL</strong>: Our goal is to ensure you know how to use <strong>strategic brand storytelling and scalable social technologies</strong> to build your reputation, employee productivity, customer sales and social impact to lead in today’s connected marketplace. </li>\r\n</ul>\r\n            </article>\r\n<div id=\"program-schedule\" style=\"padding-top:50px; margin-left: -50px;\">\r\n		<div class=\"container\">\r\n			<div class=\"row\">\r\n                <table width=\"725\">\r\n  <tr>\r\n    <td colspan=\"3\" class=\"intro\">Tuesday, Sept 24</td>\r\n    </tr>\r\n  <tr>\r\n    <td width=\"80\">&nbsp;</td>\r\n    <td width=\"314\" class=\"row-head\"><strong><u>Presenter</u></strong></td>\r\n    <td width=\"315\" class=\"row-head\"><strong><u>Topic</u></strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>8:30-9:00 am</strong></td>\r\n    <td><strong>Simon Mainwaring</strong><br />CEO &amp; Chief Creative Officer<br />We First</td>\r\n    <td><strong>WELCOME &amp; INTRODUCTION</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Module 1<br />9:00-9:45 am</strong></td>\r\n    <td><strong>Simon Mainwaring</strong><br />CEO &amp; Chief Creative Officer<br />We First</td>\r\n    <td><strong>MARKETPLACE</strong>:<ul><li type=\"disc\" style=\"color: #a12b2e;padding-left: 15px;\">What is the reality of doing business in today\'s social business marketplace?</li><li type=\"disc\" style=\"color: #a12b2e;padding-left: 15px;\">What are latest social, business and technology threats to your business?</li><li type=\"disc\" style=\"color: #a12b2e;padding-left: 15px;\">How is technology changing employee and customer behavior and expectations?</li><li type=\"disc\" style=\"color: #a12b2e;padding-left: 15px;\">What are the new opportunities for leadership?</li></ul></td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong><br />Includes Q&amp;A plus private and collaborative Blueprint work on your brand.<br /><strong>9:45-10:15 am</strong>\r\n</td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>Tom LaForge, Global Director, Human &amp; Cultural Insights at the Coca-Cola Company </td>\r\n    <td><strong>Global insights</strong> into new customer trends, technologies, and expectations.</td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 2</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, We First</td>\r\n    <td><strong>DEFINITION</strong>: How to craft a simple and authentic brand story that will resonate with today’s media-savvy customers. </td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddlewhite\"><strong>Lunch and Networking Break</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>Jim Hanna, Director of Environmental Impact at Starbucks Coffee Company</td>\r\n    <td><strong>Driving brand leadership</strong> through culture, sustainability and innovation. </td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 3</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, We First</td>\r\n    <td><strong>INTEGRATION</strong>: How leadership and employees create a company culture that propels social business success.</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Panel</strong></td>\r\n    <td>To be announced shortly.</td>\r\n    <td>Conscious leadership, employee productivity and mission-based marketing</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddlewhite\"><strong>VIP Cocktail Reception and Dinner<br />Special guest to be announced shortly</strong></td>\r\n  </tr>\r\n</table>\r\n<br />\r\n<table width=\"725\">\r\n  <tr>\r\n    <td colspan=\"3\" class=\"intro\">Wednesday, Sept 25</td>\r\n    </tr>\r\n  <tr>\r\n    <td width=\"81\">&nbsp;</td>\r\n    <td width=\"314\" class=\"row-head\"><strong><u>Presenter</u></strong></td>\r\n    <td width=\"314\" class=\"row-head\"><strong><u>Topic</u></strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 1</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, We First</td>\r\n    <td><strong>PARTICIPATION</strong>: How to shape, co-create and share your story with customers to reduce costs and build reputation.</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>To be announced shortly</td>\r\n    <td><strong>Social Storytelling</strong> that protects and promotes your brand in today\'s consumer activist marketplace.</td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 2</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, We First</td>\r\n    <td><strong>CELEBRATION</strong>: How to promote your brand story in ways that inspire employees and customers to build your business. </td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddlewhite\"><strong>Lunch and Networking Break</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>Aaron Sherinian, VP of Communications &amp; Public Relations, United Nations Foundation</td>\r\n    <td><strong>Collaborating</strong> with customers, communities, and partners to scale awareness.</td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 3</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer,We First</td>\r\n    <td><strong>AMPLIFICATION</strong>: How to architect a self-sustaining customer community, rising profits, and growing social impact. </td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>Paull Young, Director of Digital at charity: water</td>\r\n    <td>How to use digital, social, and mobile technologies to architect a <strong>sustainable customer community</strong>.</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddlewhite\"><strong>Closing Remarks</strong></td>\r\n  </tr>\r\n</table>\r\n			</div>\r\n		</div>\r\n	</div>','Program','','inherit','open','open','','2-revision-65','','','2013-08-07 19:36:12','2013-08-07 19:36:12','',2,'http://www.wefirstbranding.com/seminar/2-revision-65/',0,'revision','',0),(264,2,'2013-08-07 19:36:43','2013-08-07 19:36:43','<article>\r\n              <h2>\r\n                Hands-on education from top marketers and community architects\r\n              </h2>\r\n<p><strong>OVERVIEW:</strong></p>\r\n<ul>\r\n<li type=\"disc\"><strong>TWO DAYS</strong>: This two-day seminar is a <strong>hands-on training session</strong> during which you work through a <strong>2013 Social Branding Blueprint</strong> to resolve a critical branding issue specific to your business ensuring you get tangible value out of the event. </li>\r\n<li type=\"disc\"><strong>SIX MODULES</strong>: We cover <strong>6 Modules of training</strong> that take you from the reality of today’s social business marketplace, to defining and framing your brand story, to using the latest social and mobile technologies to share your story.</li>\r\n<li type=\"disc\"><strong>GUEST SPEAKERS</strong>: Between each Module you’ll hear from <strong>global branding and community-building experts</strong> (for-profit and non-profit) followed by breakout sessions to work on your Blueprint individually and with peers. </li>\r\n<li type=\"disc\"><strong>\'WE\'IP DINNER</strong>: A <strong>special dinner</strong> provides an opportunity to additional networking and insights from special guests.</li>\r\n<li type=\"disc\"><strong>GOAL</strong>: Our goal is to ensure you know how to use <strong>strategic brand storytelling and scalable social technologies</strong> to build your reputation, employee productivity, customer sales and social impact to lead in today’s connected marketplace. </li>\r\n</ul>\r\n            </article>\r\n<div id=\"program-schedule\" style=\"padding-top:50px; margin-left: -50px;\">\r\n		<div class=\"container\">\r\n			<div class=\"row\">\r\n                <table width=\"725\">\r\n  <tr>\r\n    <td colspan=\"3\" class=\"intro\">Tuesday, Sept 24</td>\r\n    </tr>\r\n  <tr>\r\n    <td width=\"80\">&nbsp;</td>\r\n    <td width=\"314\" class=\"row-head\"><strong><u>Presenter</u></strong></td>\r\n    <td width=\"315\" class=\"row-head\"><strong><u>Topic</u></strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>8:30-9:00 am</strong></td>\r\n    <td><strong>Simon Mainwaring</strong><br />CEO &amp; Chief Creative Officer<br />We First</td>\r\n    <td><strong>WELCOME &amp; INTRODUCTION</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Module 1<br />9:00-9:45 am</strong></td>\r\n    <td><strong>Simon Mainwaring</strong><br />CEO &amp; Chief Creative Officer<br />We First</td>\r\n    <td><strong>MARKETPLACE</strong>:<ul><li type=\"disc\" style=\"color: #a12b2e;margin-left: 15px;\">What is the reality of doing business in today\'s social business marketplace?</li><li type=\"disc\" style=\"color: #a12b2e;padding-left: 15px;\">What are latest social, business and technology threats to your business?</li><li type=\"disc\" style=\"color: #a12b2e;padding-left: 15px;\">How is technology changing employee and customer behavior and expectations?</li><li type=\"disc\" style=\"color: #a12b2e;padding-left: 15px;\">What are the new opportunities for leadership?</li></ul></td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong><br />Includes Q&amp;A plus private and collaborative Blueprint work on your brand.<br /><strong>9:45-10:15 am</strong>\r\n</td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>Tom LaForge, Global Director, Human &amp; Cultural Insights at the Coca-Cola Company </td>\r\n    <td><strong>Global insights</strong> into new customer trends, technologies, and expectations.</td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 2</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, We First</td>\r\n    <td><strong>DEFINITION</strong>: How to craft a simple and authentic brand story that will resonate with today’s media-savvy customers. </td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddlewhite\"><strong>Lunch and Networking Break</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>Jim Hanna, Director of Environmental Impact at Starbucks Coffee Company</td>\r\n    <td><strong>Driving brand leadership</strong> through culture, sustainability and innovation. </td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 3</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, We First</td>\r\n    <td><strong>INTEGRATION</strong>: How leadership and employees create a company culture that propels social business success.</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Panel</strong></td>\r\n    <td>To be announced shortly.</td>\r\n    <td>Conscious leadership, employee productivity and mission-based marketing</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddlewhite\"><strong>VIP Cocktail Reception and Dinner<br />Special guest to be announced shortly</strong></td>\r\n  </tr>\r\n</table>\r\n<br />\r\n<table width=\"725\">\r\n  <tr>\r\n    <td colspan=\"3\" class=\"intro\">Wednesday, Sept 25</td>\r\n    </tr>\r\n  <tr>\r\n    <td width=\"81\">&nbsp;</td>\r\n    <td width=\"314\" class=\"row-head\"><strong><u>Presenter</u></strong></td>\r\n    <td width=\"314\" class=\"row-head\"><strong><u>Topic</u></strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 1</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, We First</td>\r\n    <td><strong>PARTICIPATION</strong>: How to shape, co-create and share your story with customers to reduce costs and build reputation.</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>To be announced shortly</td>\r\n    <td><strong>Social Storytelling</strong> that protects and promotes your brand in today\'s consumer activist marketplace.</td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 2</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, We First</td>\r\n    <td><strong>CELEBRATION</strong>: How to promote your brand story in ways that inspire employees and customers to build your business. </td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddlewhite\"><strong>Lunch and Networking Break</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>Aaron Sherinian, VP of Communications &amp; Public Relations, United Nations Foundation</td>\r\n    <td><strong>Collaborating</strong> with customers, communities, and partners to scale awareness.</td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Session 3</strong></td>\r\n    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer,We First</td>\r\n    <td><strong>AMPLIFICATION</strong>: How to architect a self-sustaining customer community, rising profits, and growing social impact. </td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddle\"><strong>Breakout work session</strong></td>\r\n  </tr>\r\n  <tr>\r\n    <td><strong>Speaker</strong></td>\r\n    <td>Paull Young, Director of Digital at charity: water</td>\r\n    <td>How to use digital, social, and mobile technologies to architect a <strong>sustainable customer community</strong>.</td>\r\n  </tr>\r\n  <tr>\r\n    <td colspan=\"3\" class=\"rowmiddlewhite\"><strong>Closing Remarks</strong></td>\r\n  </tr>\r\n</table>\r\n			</div>\r\n		</div>\r\n	</div>','Program','','inherit','open','open','','2-revision-66','','','2013-08-07 19:36:43','2013-08-07 19:36:43','',2,'http://www.wefirstbranding.com/seminar/2-revision-66/',0,'revision','',0),