<article>
              <h2>
                Hands-on education from top marketers and business leaders
              </h2>
              <p>
                <strong>Join us at the only event focused on the intersection of corporate purpose and social marketing.</strong> You’ll learn how to connect to your customers in a new ways that ensure you are relevant and meaningful to their lives so that they build your company with you. Plus, you’ll discover everything you need to know from industry leaders who are paving the way and becoming purpose-driven, socially contagious brands.
              </p>
              <p>
                <strong>Using real-world case studies, best practices and ROI from over 20 years of experience</strong> at the world’s top creative advertising agencies, We First Founder and New York Times best-selling author, Simon Mainwaring, will personally deliver world-class executive training. You’ll also hear from a stellar line-up of We First guest speakers, and they’ll take you behind the scenes of their strategies in their own presentations and fireside chats. 
              </p>
              <p>
                Check back often as we’ll continue to add more details and opportunities in the coming weeks.
              </p>
            </article>
            <article class="discussion-topics">
              <h2>
                2013 Seminar Discussion Topics
              </h2>
              <ul class="list-items">
                <li>
                  Business as a force for social change
                </li>
                <li>
                  The Millennial mindset and its impact                                      
                </li>
                <li>
                  Consumer behavioral and purchasing trends 
                </li>
                <li>
                  Disruptive social & mobile marketing technologies 
                </li>
                <li>
                  Purposeful leadership and its benefits
                </li>
                <li>
                  Employee and internal stakeholder engagement                                      
                </li>
                <li>
                  Customer community architecture and maintenance
                </li>
              </ul>
            </article>