<article>
<h2>Hands-on education from top marketers and community architects</h2>
<strong>OVERVIEW:</strong>
<ul>
<ul>
	<li type="disc"><strong>TWO DAYS</strong>: This two-day summit is a <strong>hands-on training seminar</strong> during which you work through a <strong>2014 Social Branding Blueprint</strong> to resolve a critical branding issue specific to your business ensuring you get tangible value out of the event.</li>
	<li type="disc"><strong>SIX MODULES</strong>: We cover <strong>6 Modules of training</strong> that take you from the reality of today’s social business marketplace, to defining and framing your brand story, to using the latest social and mobile technologies to share your story.</li>
	<li type="disc"><strong>GUEST SPEAKERS</strong>: Between each Module you’ll hear from <strong>global branding and community-building experts</strong> (for-profit and non-profit) followed by breakout sessions to work on your Blueprint individually and with peers.</li>
	<li type="disc"><strong>'WE'IP DINNER</strong>: A <strong>special dinner</strong> provides an opportunity to additional networking and insights from special guests.</li>
	<li type="disc"><strong>GOAL</strong>: Our goal is to ensure you know how to use <strong>strategic brand storytelling and scalable social technologies</strong> to protect your brand and build your reputation, employee productivity, customer sales and social impact to lead in today’s connected marketplace.</li>
	<li type="disc">Below is the 2013 Summit schedule and you can download the full 2013 program<a href="http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/Welcome_Program_LR-1.pdf" target="_blank"> here</a>.</li>
	<li type="disc">Make sure to <strong><a href="http://wefirstbranding.com/opt-in" target="_blank">join our mailing list</a></strong> and be the first to know about our 2014 lineup!</li>
</ul>
</ul>
<a href="http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/Welcome_Program_Schedule.jpg"><img src="http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/Welcome_Program_Schedule-231x300.jpg" alt="Welcome_Program_Schedule" width="231" height="300" class="alignnone size-medium wp-image-483" /></a>
</article>
<div id="program-schedule" style="padding-top: 210px; margin-left: -50px;">
<div class="container">
<div class="row">
<table width="924">
<tbody>
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<td class="intro" colspan="3">Tuesday, Sept 24</td>
</tr>
<tr>
<td width="80"></td>
<td class="row-head" width="314"><strong><span style="text-decoration: underline;">Presenter</span></strong></td>
<td class="row-head" width="514"><strong><span style="text-decoration: underline;">Topic</span></strong></td>
</tr>
<tr>
<td><strong>8:30-9:00 am</strong></td>
<td><strong>Simon Mainwaring</strong>
CEO &amp; Chief Creative Officer
We First, Inc.</td>
<td><strong>WELCOME &amp; INTRODUCTION</strong></td>
</tr>
<tr>
<td><strong>Module 1
9:00-9:45 am</strong></td>
<td><strong>Simon Mainwaring</strong>
CEO &amp; Chief Creative Officer
We First, Inc.</td>
<td><strong>GLOBAL CONTEXT</strong>:
<ul>
	<li style="color: #a12b2e; margin-left: 15px;" type="disc">What is the reality of doing business in today's social business marketplace?</li>
	<li style="color: #a12b2e; margin-left: 15px;" type="disc">What are latest social, business and technology threats to your business?</li>
	<li style="color: #a12b2e; margin-left: 15px;" type="disc">How is technology changing employee and customer behavior and expectations?</li>
	<li style="color: #a12b2e; margin-left: 15px;" type="disc">What are the new opportunities for leadership?</li>
</ul>
</td>
</tr>
<tr>
<td class="rowmiddle" colspan="3"><strong>Breakout Work Session</strong>
<em>Includes Q&amp;A plus private and collaborative Blueprint work on your brand.</em>
<strong>9:45-10:15 am</strong></td>
</tr>
<tr>
<td><strong>Speaker
10:15-11:00 am</strong></td>
<td><strong>Tom LaForge</strong>
Global Director, Human &amp; Cultural Insights
<strong>The Coca-Cola Company</strong>
<img class="alignnone size-full wp-image-269" alt="tom-speaker" src="http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/tom-speaker.jpg" width="150" height="150" /></td>
<td><strong>INSIGHTS:</strong>
<ul>
	<li style="color: #a12b2e; margin-left: 15px;" type="disc">What are the latest global insights into new customer trends, technologies, and expectations?</li>
	<li style="color: #a12b2e; margin-left: 15px;" type="disc">How do you balance purposeful storytelling across different product divisions and market regions?</li>
	<li style="color: #a12b2e; margin-left: 15px;" type="disc">How do you protect your brand against social crises, customer activism and new technologies?</li>
	<li style="color: #a12b2e; margin-left: 15px;" type="disc">What stories will the leading brands of the future tell?</li>
</ul>
</td>
</tr>
<tr>
<td><strong>Module 2
11:00-11:45 am</strong></td>
<td><strong>Simon Mainwaring</strong>
CEO &amp; Chief Creative Officer
We First, Inc.</td>
<td><strong>DEFINITION</strong>:
<ul>
	<li style="color: #a12b2e; margin-left: 15px;" type="disc">How do you craft a simple, authentic and purposeful brand story that will resonate with today's media-savvy customers?</li>
	<li style="color: #a12b2e; margin-left: 15px;" type="disc">How do you balance parent company and product brand stories?</li>
	<li style="color: #a12b2e; margin-left: 15px;" type="disc">How do you integrate sustainability, community giving and Foundation stories?</li>
	<li style="color: #a12b2e; margin-left: 15px;" type="disc">How do you work with leadership, employees and customers to define that story together?</li>
</ul>
</td>
</tr>
<tr>
<td class="rowmiddle" colspan="3"><strong>Breakout Work Session</strong>
<em>Includes Q&amp;A plus private and collaborative Blueprint work on your brand.</em></td>
</tr>
<tr>
<td class="rowmiddlewhite" colspan="3"><strong>Lunch and Networking Break
12:30 pm-2:00 pm</strong>
<em>Guests responsible for own lunch</em></td>
</tr>
<tr>
<td><strong>Speaker
2:00-2:45pm</strong></td>
<td><strong>Jim Hanna</strong>
Director of Environmental Impact
<strong>The Starbucks Coffee Company</strong>
<img class="alignnone size-full wp-image-268" alt="jim-speaker" src="http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/jim-speaker.jpg" width="150" height="150" /></td>
<td><strong>CULTURE</strong>:
<ul>
	<li style="color: #a12b2e; margin-left: 15px;" type="disc">How do you build a compelling employee culture around your brand values?</li>
	<li style="color: #a12b2e; margin-left: 15px;" type="disc">How do you tell your brand story effectively internally, externally, and globally?</li>
	<li style="color: #a12b2e; margin-left: 15px;" type="disc">What are most exciting examples of brands moving the sustainability conversation forward?</li>
	<li style="color: #a12b2e; margin-left: 15px;" type="disc">What does global leadership look like in a intimately connected global community?</li>
</ul>
</td>
</tr>
<tr>
<td><strong>Module 3
2:45-3:30 pm</strong></td>
<td><strong>Simon Mainwaring</strong>
CEO &amp; Chief Creative Officer
We First, Inc.</td>
<td><strong>INTEGRATION</strong>:
<ul>
	<li style="color: #a12b2e; margin-left: 15px;" type="disc">How do leadership, employees and stakeholders co-create a company culture that propels social business success?</li>
	<li style="color: #a12b2e; margin-left: 15px;" type="disc">What role should employees play in telling your brand's purposeful story?</li>
	<li style="color: #a12b2e; margin-left: 15px;" type="disc">How do you coordinate your different market departments to share a consistent brand story?</li>
	<li style="color: #a12b2e; margin-left: 15px;" type="disc">How does your company demonstrate authenticity, transparency and accountability?</li>
</ul>
</td>
</tr>
<tr>
<td class="rowmiddle" colspan="3"><strong>Breakout Work Session</strong>
<em>Includes Q&amp;A plus private and collaborative Blueprint work on your brand.</em>
<strong>3:30-4:00 pm</strong></td>
</tr>
<tr>
<td><strong>Panel
4:00-4:45 pm</strong></td>
<td><strong>Gregory Markel</strong>
Founder &amp; CEO of Infuse Creative
<img class="alignnone size-thumbnail wp-image-396" alt="GregoryMarkelHeadshot" src="http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/GregoryMarkelHeadshot-150x150.png" width="150" height="150" />
<strong>Chris Miglino</strong>
CEO &amp; Co-Founder at Social Reality
<img class="alignnone size-full wp-image-395" alt="Chris-Miglino" src="http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/Chris-Miglino.png" width="147" height="150" /></td>
<td><strong>Disruptech Panel:</strong>
<ul>
	<li style="color: #a12b2e; margin-left: 15px;" type="disc">The future of marketing &amp; social technology</li>
</ul>
</td>
</tr>
<tr>
<td><strong>Speaker
4:45-5:00 pm</strong></td>
<td><em>ANNOUNCEMENTS</em></td>
<td></td>
</tr>
<tr>
<td class="rowmiddlewhite" colspan="3"><strong>'WE'IP Cocktail Reception and Dinner
'The Station', W Hollywood
6:30 – 9:30pm</strong></td>
</tr>
</tbody>
</table>
&nbsp;
<table width="924">
<tbody>
<tr>
<td class="intro" colspan="3">Wednesday, Sept 25</td>
</tr>
<tr>
<td width="81"></td>
<td class="row-head" width="314"><strong><span style="text-decoration: underline;">Presenter</span></strong></td>
<td class="row-head" width="513"><strong><span style="text-decoration: underline;">Topic</span></strong></td>
</tr>
<tr>
<td><strong>Module 4
9:00-9:45 am</strong></td>
<td><strong>Simon Mainwaring</strong>
CEO &amp; Chief Creative Officer
We First, Inc.</td>
<td><strong>ENGAGEMENT</strong>:
<ul>
	<li style="color: #a12b2e; margin-left: 15px;" type="disc">What are the critical storytelling strategies that will engage employees and customers?</li>
	<li style="color: #a12b2e; margin-left: 15px;" type="disc">What are the best storytelling tactics specific to different social media channels?</li>
	<li style="color: #a12b2e; margin-left: 15px;" type="disc">How do you combine different social media and mobile strategies to tell an audience-specific brand story?</li>
	<li style="color: #a12b2e; margin-left: 15px;" type="disc">How do you ensure your story stands out in a real-time, multi-screen, and fast-changing world?</li>
</ul>
</td>
</tr>
<tr>
<td class="rowmiddle" colspan="3"><strong>Breakout Work Session</strong>
<em>Includes Q&amp;A plus private and collaborative Blueprint work on your brand.</em>
<strong>9:45-10:15 am</strong></td>
</tr>
<tr>
<td><strong>Speaker
10:15-11:00 am</strong></td>
<td><strong>Paull Young</strong>
Director of Digital
<strong>charity:water</strong>
<img class="alignnone size-full wp-image-270" alt="paull-speaker" src="http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/paull-speaker.jpg" width="150" height="150" /></td>
<td><strong>PARTICIPATION</strong>
<ul>
	<li style="color: #a12b2e; margin-left: 15px;" type="disc">How do you share you story in ways that inspire your community to work with you?</li>
	<li style="color: #a12b2e; margin-left: 15px;" type="disc">How do you sustain your brand story and community engagement over time?</li>
	<li style="color: #a12b2e; margin-left: 15px;" type="disc">How do you drive community engagement and mobilization online?</li>
	<li style="color: #a12b2e; margin-left: 15px;" type="disc">How does your brand demonstrate transparency and accountability in terms of its purpose?</li>
</ul>
</td>
</tr>
<tr>
<td><strong>Module 5
11:00-11:45</strong></td>
<td><strong>Simon Mainwaring</strong>
CEO &amp; Chief Creative Officer
We First, Inc.</td>
<td><strong>CELEBRATION</strong>:
<ul>
	<li style="color: #a12b2e; margin-left: 15px;" type="disc">How do you celebrate employees and customers in ways that inspire them to take ownership and share the brand story?</li>
	<li style="color: #a12b2e; margin-left: 15px;" type="disc">How do you architect a community specific to the social business marketplace?</li>
	<li style="color: #a12b2e; margin-left: 15px;" type="disc">How do you avoid community attrition over time?</li>
	<li style="color: #a12b2e; margin-left: 15px;" type="disc">How do you transform your customer community into a network of brand ambassadors?</li>
</ul>
</td>
</tr>
<tr>
<td class="rowmiddle" colspan="3"><strong>Breakout Work Session</strong>
<em>Includes Q&amp;A plus private and collaborative Blueprint work on your brand.</em>
<strong>11:45 am-12:15 pm</strong></td>
</tr>
<tr>
<td class="rowmiddlewhite" colspan="3"><strong>Lunch and Networking Break
12:30-2:00 pm</strong></td>
</tr>
<tr>
<td><strong>Speaker
2:00-2:45 pm</strong></td>
<td><strong>Tracy Underwood</strong>
National Manager, Corporate Contributions for Toyota Motor Sales, U.S.A, Inc.
<img class="alignnone size-thumbnail wp-image-398" alt="tracy-underwood" src="http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/tracy-underwood-150x150.png" width="150" height="150" />
<strong>Mary Nickerson</strong>
National Manager, Advanced Technology Vehicle Marketing for Toyota Motor Sales, U.S.A., Inc.
<img class="alignnone size-full wp-image-397" alt="Mary-Nickerson" src="http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/Mary-Nickerson.png" width="150" height="150" /></td>
<td><strong>Conversation in Industry Leadership</strong></td>
</tr>
<tr>
<td><strong>Module 6
2:45-3:30 pm</strong></td>
<td><strong>Simon Mainwaring</strong>
CEO &amp; Chief Creative Officer
We First, Inc.</td>
<td><strong>AMPLIFICATION</strong>:
<ul>
	<li style="color: #a12b2e; margin-left: 15px;" type="disc">How do you establish a leadership position in a mutually dependent, global community?</li>
	<li style="color: #a12b2e; margin-left: 15px;" type="disc">How do you demonstrate your global leadership in a unique way so that your brand stands out?</li>
	<li style="color: #a12b2e; margin-left: 15px;" type="disc">How do you work strategic partners to raise awareness of your brand's social impact?</li>
	<li style="color: #a12b2e; margin-left: 15px;" type="disc">How do you maintain this leadership position over the long-term?</li>
</ul>
</td>
</tr>
<tr>
<td class="rowmiddle" colspan="3"><strong>Breakout Work Session</strong>
<em>Includes Q&amp;A plus private and collaborative Blueprint work on your brand.</em>
<strong>3:30-4:00 pm</strong></td>
</tr>
<tr>
<td><strong>Speaker
4:00-4:45 pm</strong></td>
<td><strong>Aaron Sherinian</strong>
VP of Communications &amp; Public Relations
<strong>United Nations Foundation</strong>
<img class="alignnone size-full wp-image-271" alt="aaron-speaker" src="http://www.wefirstbranding.com/seminar/wp-content/uploads/2013/06/aaron-speaker.jpg" width="150" height="150" /></td>
<td><strong>COLLABORATION</strong>
<ul>
	<li style="color: #a12b2e; margin-left: 15px;" type="disc">How do you inspire strategic partners to share your story and serve your brand purpose?</li>
	<li style="color: #a12b2e; margin-left: 15px;" type="disc">How do you inspire influencers to share your brand story?</li>
	<li style="color: #a12b2e; margin-left: 15px;" type="disc">How do you measure success when collaborating with partners?</li>
	<li style="color: #a12b2e; margin-left: 15px;" type="disc">How do you establish your brand leadership position on the global stage?</li>
</ul>
</td>
</tr>
<tr>
<td class="rowmiddlewhite" colspan="3"><strong>Closing Remarks
4:45-5:15 pm</strong></td>
</tr>
</tbody>
</table>
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