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              <h2>
                Hands-on education from top marketers and community architects
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<p>OVERVIEW:</p>
<ul>
<li>•	TWO DAYS: This two-day seminar is a hands-on training session during which you work through a 2013 Social Branding Blueprint to resolve a critical branding issue specific to your business ensuring you get tangible value out of the event. </li>
<li>•	SIX MODULES: We cover 6 Modules of training that take you from the reality of today’s social business marketplace, to defining and framing your brand story, to using the latest social and mobile technologies to share your story.</li>
<li>•	GUEST SPEAKERS: Between each Module you’ll hear from global branding and community-building experts (for-profit and non-profit) followed by breakout sessions to work on your Blueprint individually and with peers. </li>
<li>•	'WE'IP DINNER: A special dinner provides an opportunity to additional networking and insights from special guests.</li>
<li>•	GOAL: Our goal is to ensure you know how to use strategic brand storytelling and scalable social technologies to build your reputation, employee productivity, customer sales and social impact to lead in today’s connected marketplace. </li>
</ul
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<div id="program-schedule" style="padding-top:130px; margin-left: -50px;">
		<div class="container">
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                <table width="725">
  <tr>
    <td colspan="3" class="intro">Tuesday, Sept 24</td>
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  <tr>
    <td width="80">&nbsp;</td>
    <td width="314" class="row-head"><strong><u>Presenter</u></strong></td>
    <td width="315" class="row-head"><strong><u>Topic</u></strong></td>
  </tr>
  <tr>
    <td><strong>Session 1</strong></td>
    <td>Simon Mainwaring, CEO & Chief Creative Officer, We First</td>
    <td><strong>MARKETPLACE</strong>: Why and how the shift from Profit to Purpose demands new leadership and marketing.</td>
  </tr>
  <tr>
    <td colspan="3" class="rowmiddle"><strong>Breakout work session</strong></td>
  </tr>
  <tr>
    <td><strong>Speaker</strong></td>
    <td>Tom LaForge, Global Director, Human &amp; Cultural Insights at the Coca-Cola Company </td>
    <td><strong>Global insights</strong> into new customer trends, technologies, and expectations.</td>
  </tr>
  <tr>
    <td><strong>Session 2</strong></td>
    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, We First</td>
    <td><strong>DEFINITION</strong>: How to craft a simple and authentic brand story that will resonate with today’s media-savvy customers. </td>
  </tr>
  <tr>
    <td colspan="3" class="rowmiddle"><strong>Breakout work session</strong></td>
  </tr>
  <tr>
    <td colspan="3" class="rowmiddlewhite"><strong>Lunch and Networking Break</strong></td>
  </tr>
  <tr>
    <td><strong>Speaker</strong></td>
    <td>Jim Hanna, Director of Environmental Impact at Starbucks Coffee Company</td>
    <td><strong>Driving brand leadership</strong> through culture, sustainability and innovation. </td>
  </tr>
  <tr>
    <td><strong>Session 3</strong></td>
    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, We First</td>
    <td><strong>INTEGRATION</strong>: How leadership and employees create a company culture that propels social business success.</td>
  </tr>
  <tr>
    <td colspan="3" class="rowmiddle"><strong>Breakout work session</strong></td>
  </tr>
  <tr>
    <td><strong>Panel</strong></td>
    <td>To be announced shortly.</td>
    <td>Conscious leadership, employee productivity and mission-based marketing</td>
  </tr>
  <tr>
    <td colspan="3" class="rowmiddlewhite"><strong>VIP Cocktail Reception and Dinner<br />Special guest to be announced shortly</strong></td>
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</table>
<br />
<table width="725">
  <tr>
    <td colspan="3" class="intro">Wednesday, Sept 25</td>
    </tr>
  <tr>
    <td width="81">&nbsp;</td>
    <td width="314" class="row-head"><strong><u>Presenter</u></strong></td>
    <td width="314" class="row-head"><strong><u>Topic</u></strong></td>
  </tr>
  <tr>
    <td><strong>Session 1</strong></td>
    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, We First</td>
    <td><strong>PARTICIPATION</strong>: How to shape, co-create and share your story with customers to reduce costs and build reputation.</td>
  </tr>
  <tr>
    <td colspan="3" class="rowmiddle"><strong>Breakout work session</strong></td>
  </tr>
  <tr>
    <td><strong>Speaker</strong></td>
    <td>To be announced shortly</td>
    <td><strong>Social Storytelling</strong> that protects and promotes your brand in today's consumer activist marketplace.</td>
  </tr>
  <tr>
    <td><strong>Session 2</strong></td>
    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer, We First</td>
    <td><strong>CELEBRATION</strong>: How to promote your brand story in ways that inspire employees and customers to build your business. </td>
  </tr>
  <tr>
    <td colspan="3" class="rowmiddle"><strong>Breakout work session</strong></td>
  </tr>
  <tr>
    <td colspan="3" class="rowmiddlewhite"><strong>Lunch and Networking Break</strong></td>
  </tr>
  <tr>
    <td><strong>Speaker</strong></td>
    <td>Aaron Sherinian, VP of Communications &amp; Public Relations, United Nations Foundation</td>
    <td><strong>Collaborating</strong> with customers, communities, and partners to scale awareness.</td>
  </tr>
  <tr>
    <td><strong>Session 3</strong></td>
    <td>Simon Mainwaring, CEO &amp; Chief Creative Officer,We First</td>
    <td><strong>AMPLIFICATION</strong>: How to architect a self-sustaining customer community, rising profits, and growing social impact. </td>
  </tr>
  <tr>
    <td colspan="3" class="rowmiddle"><strong>Breakout work session</strong></td>
  </tr>
  <tr>
    <td><strong>Speaker</strong></td>
    <td>Paull Young, Director of Digital at charity: water</td>
    <td>How to use digital, social, and mobile technologies to architect a <strong>sustainable customer community</strong>.</td>
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  <tr>
    <td colspan="3" class="rowmiddlewhite"><strong>Closing Remarks</strong></td>
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</table>
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