Taradel LLC announced today the launch of U-Select, a groundbreaking “point and click” web-based tool that enables users to deliver direct mail campaigns anywhere in the USA. Designed primarily for small business owners, users can target prospects by Zip Code, radius, or by individual USPS carrier routes. The launch is expected to drive significant traffic to Every Door Direct Mail, a new low-cost direct mail program recently launched by the USPS.  
<img src="http://www.everydoordirectmail.com/wp-content/uploads/2011/04/gI_0_directmailuselect.jpg" alt="" title="gI_0_directmailuselect" width="250" height="219" class="alignright size-full wp-image-95" />


The concept for U-Select was developed by Taradel Founder and CEO, Jim Fitzgerald, who has more than twenty years of direct marketing experience. “For years small businesses have been telling us that they understand the value of direct mail but can’t understand why it has to be such a complicated experience. When we learned that the USPS was expanding the simplified mail process we decided to leverage that opportunity and build a targeted selection tool. With U-Select, and our aggressive turnkey print and mail programs, we’ve effectively democratized direct mail for millions of businesses.”

U-Select works in three simple steps. First the user enters their physical business address and Zip Code. Doing so quickly displays an interactive map of local surrounding areas. Once the local area map displays, “point & click” functionality empowers the end user to hand-pick their target areas and generate an instant count of households and businesses. Lastly, the user completes the targeting process and receives various direct mail product options for both saturation and Every Door Direct Mail products. 

All direct mail products offered by Taradel include graphic design, printing, and mailing services to further simplify the process.
Taradel is the leading provider of small business print marketing solutions in the USA. Named to the Inc. 5000 for three consecutive years, Taradel has experienced rapid growth by developing powerful marketing products and technologies designed to provide small business owners with access to the same marketing tools used by national advertisers.