<em><strong>According to a recent press release from the USPS, Every Door Direct Mail (EDDM) is producing considerable results within the small business community.</strong></em>

Since its recent introduction, the USPS has closed millions in annualized sales as hundreds of small business owners are using the product to promote their services and products.<!--more-->

EDDM is an expansion of <em>Simplified Addressing</em>, used by the Postal Service for years. It allows business mailers to use carrier route information, instead of individual names and exact addresses, to reach targeted audiences virtually anywhere in the country. It has long been an accepted addressing option on rural routes as well as for government mailings.

<h2>Every Door Direct Mail = Cost Effective</h2>
The EDDM program is easy-to-use and cost-effective. There is no postage permit required, no mailing list required, and plenty of room is available on the mailpiece for large messages and graphics. The target audience can be identified by radius around a business or by targeting postal routes (which are similar to neighborhoods). Once designed and printed, the mailers are distributed at the Post Office that services the targeted carrier routes. Many leading print providers, especially online printing services such as Taradel.com, are offering turnkey “design-print-mail” services to further simplify the process.

According to the USPS, standard mail flat-size requirements must be used to qualify for the program. Each mailer must be 11 1/2 inches long or more than 6 1/8 inches high, or more than 1/4 inch thick. It can weigh up to 3.3 ounces. A minimum of 200 mailpieces must be mailed.

To view your local area, receive a price quote, and learn more about Every Door Direct Mail, visit the <a href="http://www.taradel.com/directmail">direct mail</a> section of Taradel.com. 

 