<a href="http://www.nashvillescene.com/nashville/bigger-and-bolder-zac-brown-bands-southern-ground-music-and-food-festival-returns-to-make-its-mark-on-music-city/Content?oid=3902795">Great article about music, food and Southern Ground</a>

<blockquote>"More and more nowadays, musicians are required to brand themselves beyond music, because music is not a commodity the way it used to be," Potter tells the Scene. "<strong>Everyone can go sit in their fuckin' room and sing into a computer speaker and post it on YouTube and become an overnight sensation.</strong>

"So in order to create that gravity that makes people come back to you over and over again, you need to present yourself as a whole human being now — it's not just about music, it's about you and everything you care about coming out in a way that's going to resonate with people. ... You have to create a mini-empire for yourself, because just making music isn't cutting it any more."</blockquote>

I don't think EVERYONE can become an overnight sensation. I mean, I could, but not everyone. 