My solution is this:

Purchase your reluctant friend a ticket. Thus supporting Grace and the Nocs and also by the end of the show, your reluctant friend will owe you one! I mean what better way to show off the band and their talents then to be right there stage-side, right? Right!

Or if I must:
http://www.youtube.com/watch?v=SY3GhDmRLos


9:29...31 seconds to spare! :)