So, I think it must be time to pull out my long favorite Dave Eggers essay on selling out. You can <a href="http://www.armchairnews.com/freelance/eggers.html" rel="nofollow">read the whole thing here</a>, it's very good. Here then, is the relevant part.

-----------------------------------------------------------------

You actually asked me the question: "Are you taking any steps to keep shit real?" I want you always to look back on this time as being a time when those words came out of your mouth.

Now, there was a time when such a question - albeit probably without the colloquial spin - would have originated from my own brain. Since I was thirteen, sitting in my orange-carpeted bedroom in ostensibly cutting-edge Lake Forest, Illinois, subscribing to the Village Voice and reading the earliest issues of Spin, I thought I had my ear to the railroad tracks of avant garde America. (Laurie Anderson, for example, had grown up only miles away!) I was always monitoring, with the most sensitive and well-calibrated apparatus, the degree of selloutitude exemplified by any given artist - musical, visual, theatrical, whatever. I was vigilant and merciless and knew it was my job to be so.

I bought R.E.M.'s first EP, Chronic Town, when it came out and thought I had found God. I loved Murmur, Reckoning, but then watched, with greater and greater dismay, as this obscure little band's audience grew, grew beyond obsessed people like myself, grew to encompass casual fans, people who had heard a song on the radio and picked up Green and listened for the hits. Old people liked them, and stupid people, and my moron neighbor who had sex with truck drivers. I wanted these phony R.E.M.-lovers dead.

But it was the band's fault, too. They played on Letterman. They switched record labels. Even their album covers seemed progressively more commercial. And when everyone I knew began liking them, I stopped. Had they changed, had their commitment to making art with integrity changed? I didn't care, because for me, any sort of popularity had an inverse relationship with what you term the keeping 'real' of 'shit.' When the Smiths became slightly popular they were sellouts. Bob Dylan appeared on MTV and of course was a sellout. Recently, just at dinner tonight, after a huge, sold-out reading by David Sedaris and Sarah Vowell (both sellouts), I was sitting next to an acquaintance, a very smart acquaintance married to the singer-songwriter of a very well-known band. I mentioned that I had seen the Flaming Lips the night before. She rolled her eyes. "Oh I really liked them on 90210," she sneered, assuming that this would put me and the band in our respective places.

However.

Was she aware that The Flaming Lips had composed an album requiring the simultaneous playing of four separate discs, on four separate CD players? Was she aware that the band had once, for a show at Lincoln Center, handed out to audience members something like 100 portable tape players, with 100 different tapes, and had them all played at the same time, creating a symphonic sort of effect, one which completely devastated everyone in attendance? I went on and on to her about the band's accomplishments, their experiments. Was she convinced that they were more than their one appearance with Jason Priestly? She was.

Now, at that concert the night before, Wayne Coyne, the lead singer, had himself addressed this issue, and to great effect. After playing much of their new album, the band paused and he spoke to the audience. I will paraphrase what he said:

"Hi. Well, some people get all bitter when some song of theirs gets popular, and they refuse to play it. But we're not like that. We're happy that people like this song. So here it goes."

Then they played the song. (You know the song.) "She Don't Use Jelly" is the song, and it is a silly song, and it was their most popular song. But to highlight their enthusiasm for playing the song, the band released, from the stage and from the balconies, about 200 balloons. (Some of the balloons, it should be noted, were released by two grown men in bunny suits.) Then while playing the song, Wayne sang with a puppet on his hand, who also sang into the microphone. It was fun. It was good.

But was it a sellout? Probably. By some standards, yes. Can a good band play their hit song? Should we hate them for this? Probably, probably. First 90210, now they go playing the song every stupid night. Everyone knows that 90210 is not cutting edge, and that a cutting edge alternarock band should not appear on such a show. That rule is clearly stated in the obligatory engrained computer-chip sellout manual that we were all given when we hit adolescence.

But this sellout manual serves only the lazy and small. Those who bestow sellouthood upon their former heroes are driven to do so by, first and foremost, the unshakable need to reduce. The average one of us - a taker-in of various and constant media, is absolutely overwhelmed - as he or she should be - with the sheer volume of artistic output in every conceivable medium given to the world every day - it is simply too much to begin to process or comprehend - and so we are forced to try to sort, to reduce. We designate, we label, we diminish, we create hierarchies and categories.

Through largely received wisdom, we rule out Tom Waits's new album because it's the same old same old, and we save $15. U2 has lost it, Radiohead is too popular. Country music is bad, Puff Daddy is bad, the last Wallace book was bad because that one reviewer said so. We decide that TV is bad unless it's the Sopranos. We liked Rick Moody and Jonathan Lethem and Jeffrey Eugenides until they allowed their books to become movies. And on and on. The point is that we do this and to a certain extent we must do this. We must create categories, and to an extent, hierarchies.

But you know what is easiest of all? When we dismiss.

Oh how gloriously comforting, to be able to write someone off. Thus, in the overcrowded pantheon of alternarock bands, at a certain juncture, it became necessary for a certain brand of person to write off The Flaming Lips, despite the fact that everyone knew beyond a shadow of a doubt that their music was superb and groundbreaking and real. We could write them off because they shared a few minutes with Jason Priestley and that terrifying Tori Spelling person. Or we could write them off because too many magazines have talked about them. Or because it looked like the bassist was wearing too much gel in his hair.

One less thing to think about. Now, how to kill off the rest of our heroes, to better make room for new ones?

We liked Guided by Voices until they let Ric Ocasek produce their latest album, and everyone knows Ocasek is a sellout, having written those mushy Cars songs in the late 80s, and then - gasp! - produced Weezer's album, and of course Weezer's no good, because that Sweater song was on the radio, right, and dorky teenage girls were singing it and we cannot have that and so Weezer is bad and Ocasek is bad and Guided by Voices are bad, even if Spike Jonze did direct that one Weezer video, and we like Spike Jonze, don't we?

Oh. No. We don't. We don't like him anymore because he's married to Sofia Coppola, and she is not cool. Not cool. So bad in Godfather 3, such nepotism. So let's check off Spike Jonze - leaving room in our brains for… who??

It's exhausting.

The only thing worse than this sort of activity is when people, students and teachers alike, run around college campuses calling each other racists and anti-Semites. It's born of boredom, lassitude. Too cowardly to address problems of substance where such problems actually are, we claw at those close to us. We point to our neighbor, in the khakis and sweater, and cry foul. It's ridiculous. We find enemies among our peers because we know them better, and their proximity and familiarity means we don't have to get off the couch to dismantle them.