Avett Brothers, Grace Potter, Gregg Allman, More Join Zac Brown Band for Southern Ground Fests

Nourishing the fans - <a href="http://tasteofcountry.com/zac-brown-food-for-fans/">more here</a>

Brown has plans to make the concert experience last even longer.

"We eventually want to roll in and feed everybody," says the onetime restaurateur.

The band travels with a customized 53-foot cooking trailer, like a food truck on steroids. Before a show, the band members may host a pre-show eat 'n' greet for 200 to 250 fans, friends and local VIPs.

Brown harbors ambitious plans to take over all concessions at the venues where they play, using a fleet of such tractor-trailer kitchens to offer high-end dinners — featuring Brown recipes like pocketknife slaw, beef filet with Georgia clay rub and pork tenderloin with "love sauce" — and even tailgate packages.

"Ninety percent of the people who come to a show go out to dinner, too," says chef Rusty Hamlin, whose 10-person crew fixes 640 meals a day on the road. "Why not bring it all together?"

The band greets all the diners as though in a receiving line at a wedding, then sits down and joins them for dinner.

"The idea is to make the concert experience full-sensory and to make everyone really feel like they got their money's worth," Brown says.

Read more at <a href="http://www.billboard.biz/bbbiz/genre/country/avett-brothers-grace-potter-gregg-allman-1007726952.story#xCfUo4kfxXGOeyUp.99">Billboard.biz</a>

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