After my first listen yesterday I was luke-warm on this.  I listened more today and it's definately growing on me.  I don't like the start at all, but after that it gets better. If you listen really from the bridge to the end, especially on headphones, there is some pretty trippy guitar stuff going on toward the end of the song.  Overall it's pretty catchy...not sure if it's going to hit "mainsteam" but I like it.  I could see the end of this song being a bit of a "jam" live...