Lebowski show taking flight at minute 00:01 of 2011 gets a nod from here, plus Tipi's awesome soapbox rant reminded me of "Fly Me to the Moon," which along with "Paris" got the music a lot of national TV exposure when used to plug network shows.

Starting to be recognized in 2011 as a go-to talent by paying national sponsors (Wheat Thins presents I Love Rock and Roll or the Coffee Roasters webcast in addition to the mentioned television marketing) means another avenue of financial support when it's time to feed the rock and roll beast.