Under the premise that they can't afford to sue all of us. I hereby encourage all businesses associated with Vermont to take 45 seconds out of their otherwise busy day and create your own "Eat More" logo in support of our friends at <a href="http://eatmorekale.com/">Eat More Kale</a>. 

<img src="http://www.thisissomewhere.com/wp-content/uploads/2011/12/eatmore.png" alt="" title="eatmore" width="380" height="380" class="alignnone size-full wp-image-8339" />



Background Information:
<img src="http://graphics8.nytimes.com/images/2011/12/05/us/KALE/KALE-articleLarge.jpg" width="640" alt="" />
<a href="http://www.nytimes.com/2011/12/05/us/eat-more-kale-t-shirts-challenged-by-chick-fil-a.htm?_r=1">New York Times</a>

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Response:
<blockquote>In 2006, we became aware of a Vermont company using the phrase "Eat More Kale" on T-shirts, which are sold on their website, www.eatmorekale.com.  We have co-existed under these circumstances since 2006.

However, in August of 2011, the Vermont company submitted its application to trademark the slogan "Eat More Kale" for use and protection nationally.  Because of this new development, we are required to protect "Eat Mor Chikin®," our own brand and trademark. 

We support the entrepreneurial spirit of small business, and, in fact, our business model is founded on providing opportunity for small business owners. Every one of our 1,603 restaurants is owned and operated by a local business person who lives in and gives back to their community. Unfortunately, when protecting our trademark, the law does not allow us to differentiate between a large company or a small enterprise.

Our award-winning advertising campaign has been in place for the past 16 years, and we must legally protect and defend our "Eat Mor Chikin®" trademarks in order to maintain rights to the slogan. It is not uncommon for us – or for any corporation – to defend our trademark rights. </blockquote>

Both corporate doublespeak and a lens onto what's wrong with out litigious country. 


