Ha, how appropriate that an Adam Lambert ad came up when I opened the video ... in his recent Billboard interview he was asked who he was listening to and Grace Potter "Never Go Back" was the first thing he said, along with <i>"her voice is Nuts!"</i> .. his fan that pointed me to the interview assured me that's a very good thing! 
Pretty sure he's not most of you folks musical cuppa,  but the kid has a great voice,  is a nice guy, is sitting in with Queen for a show or two this year .. and has 1,450,000+ followers on Twitter ... one could do worse in the endorsement department. 

Have watched the video a few times. After resisting the urge to read things into it, I'm left with simply liking it .. and a love/hate thing for the tiger ;)