The band has definitely moved in a more rocking direction and away from the "folk" nature of the band. There are definitely "tastes" of that in the new songs, like when Grace plays the acoustic guitar (6 or 12 string) that she has whipped out at the Higher Ground shows over the past week. There are a LOT of catchy hooks amongst these new tunes and I can see a lot of them being radio-popular to a wide variety of fans.

The key will with the upcoming album release and summer tour to continue to find themselves in situations where they really get exposed to some new fans. Opening for big acts again, branching out to some other opportunities besides the usual festival gigs, and keeping things changing. One of the biggest killers to an upcoming band is setlist variety. You can't mix it up too much, but you can't play the same set every night--you've got to change it up and try new things. The band is definitely right in the stage right now of trying to determine how to change the setlist from night to night, how to transition between songs, etc. In my opinion, they need to remain fresh. Pull out classics here and there, try some songs acoustic, or change the arrangements to keep the songs new and fresh. That's how bands like Dave Matthews Band went from a grassroots band in Virginia to the TOP touring (and grossing) act of this decade (per Pollstar).

They're poised for sure, now they've just got to reach out and take it.  Festivals, some headlining gigs, opening for big acts (I'll be dropping a line to my DMB contacts), good marketing and promotion, playing Ellen/Good Morning America/SNL, and getting a gig on Austin City Limits show could go a long way. Promotion will be key along with all of this and I think management knows that. They've been refining the band for a few years, now they are ready.

(Sorry for the long ramble. I am definitely not a music biz pro, but I've seen a lot of acts come and go and miss their big shot by INCHES. This band has a REALLY good chance at longevity, the next 1-2 years or so will be super fun and interesting!)