While Seth rambles a bit too much for me, the crux of his dissertation is ko-RECK.  Viral baby.  Word of mouth.  I drug a friend to Keb 'Mo and she fell in love...had never HEARD of him.  The shame.  Finding all kinds of music freaks out there who are always looking for new, good music.

A friend of mine turned me on to some good artists and encouraged me to do the same.  I've been a Cheerleader ever since.

Cheerleaders rule!