The folks at East Pleasant obviously know their stuff.
No comment on JT other than he has certainly learned from his buddy Madonna - they are both brilliant at marketing themselves - so yes,  his using them says something imho.   

The video is beautifully crafted.  Will be interesting to see what it is used for - still relatively new so have to ask - has GPN had a video on MTV or VH1 before ?

You do find the best stuff to share k.c. - - T.Y.