Cabot Cheese sponsors new cooking show with Grace Potter that cooks with gas. In a good way. I think Grace may be cornering the Rock Star/Foodie genre.

Part I
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"The apples are not the star of the show" - "I'm a heel girl"

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Too fun. But seriously - this combined with the Lake Champlain Chocolate bars show some innovative thinking about sponsorships by the band. For more on that topic check out "<a href="http://musicshrink.com/2010/11/02/the-new-rules-of-merch-anything-goes-almost/">The Rules of Merch"</a> article over at The Music Shrink.

<blockquote>If Grace Potter & the Nocturnals can create and sell an item that excites the taste buds instead of simply pleasing the eye it may be a very inventive way of leaving a good impression with their fans. The memorability is huge too; there are a bazillion band t-shirts out there but I can now only think of one band chocolate bar. Clever.</blockquote>

