"Apologies" - Grace Potter and the Nocturnals
<object width="425" height="355"><param name="movie" value="http://www.youtube.com/v/qteVYkXqqfE&hl=en"></param><param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/qteVYkXqqfE&hl=en" type="application/x-shockwave-flash" wmode="transparent" width="425" height="355"></embed></object>

Beautiful Noise Concert. "Apologies" is exceedingly popular in my search logs. <a href="http://www.thisissomewhere.com/2008/03/20/one-tree-hill-100th-episode-its-all-about-the-product-placement-baby/">"One Tree Hill"</a> has quite a bit to do with this along with <a href="http://www.thisissomewhere.com/2008/03/14/the-nocturnals-are-a-zero-calorie-sparkling-beverage/">Tava</a> and the <a href="http://www.thisissomewhere.com/2008/01/16/apologies-free-at-amazon/">Amazon Giveaway.
</a> - not to mention the fact that for all it's placement value it's a damn fine song. We all love the power rocking sound that the band can put out but it's easy to see how this song penned by an 18 year old Grace connects with that demographic in a very powerful way.