<blockquote> " The GOOD news for us? They’ll be playing non-stop! " </blockquote>
I just realized I have a pretty wide selfish streak . . . .  :D 

Agree with Steph on the timing . . her reason plus this.  
Someone who tracks new releases said it is going to be a very crowded field this holiday season making it extra tough for those who don't have mega-bucks to spend on promotion.