So here at musicMOJO we've been doing some form of "Direct To Fan Marketing" (DTF for short) for over five years now. As in any industry you need to stay informed and educated on new technologies and learnings to best serve your clients. The last two years in particular have seen a plethora of back-end services to help musicians connect with fans. I had planned on spending some time this summer evaluating the current releases of a few services and writing about my experiences when I ran into <a href="http://www.hypebot.com/hypebot/2010/05/the-nimbit-vs-topspin-smackdown.html">this post over at Hypebot</a> in which Scott Feldman, Director of Marketing at <a href="http://www.nimbit.com/">Nimbit</a>, professes to run a similar experiment. 

The comments on the site quickly devolved into a he-said/he-said mashup of what you "should" be measuring and "how" you should be measuring it. You've got the TopSpin CEO in a virtual throw down with the guys from Nim