Welcome to Measurement Arts. We’re an LA based boutique artist management company with a successful history of guiding artists and projects across all genres of music and entertainment. The company was started in 1999 by <a href="http://en.wikipedia.org/wiki/Justin_Goldberg)">Justin Goldberg</a> who previously founded indie911.  MA supports its artists and projects with a unique focus on music publishing and brand alignments.

A wide variety of creative people over the last two decades have collaborated on projects under the Measurement Arts banner, launching and guiding the careers of such artists as Grace Potter & The Nocturnals, Anabel Englund, Go Tell The Eskimo, Daphne Willis, Greg Cipes and events such The Grand Point North Music Festival.

	PRESS LINKS (OR IN THE NEWS)

http://www.mmfus.com/industry-spotlight/?start=10
http://www.milkeninstitute.org/events/gcprogram.taf?function=bio&EventID=GC08&SPID=3528
http://www.nytimes.com/2007/03/20/technology/20myspace.html?pagewanted=print&_r=0 
http://www.djchat.com/showthread.php/69684-Music-freedom


The company name is taken from Goldberg's first book, The Art Of Measurement. 

clicking on book link above leads to: 

The connection between the company name and Goldberg's early novel, The Art of Measurement, (which was written in 1984 and is now out of print), makes reference to Socrates' most famous philosophical debate on the nature of choosing good over evil:

"The art of measurement…by showing us the truth would have brought our soul into the repose of abiding by the truth, and so would have saved our life: 

Socrates's assertion that evil is nothing other than ignorance is one of the most important theories articulated in the Protagoras. Here (356d-e), midway through his deconstruction of Protagoras's concept of virtue, he declares that virtue can indeed be taught because it is a form of knowledge. Learning is then of the utmost importance, because it can reform the soul and remold it into a better state. 

The type of learning required, however, is not that which is taught by Protagoras. Rather, we can overcome ignorance by acquiring the art of measurement, a kind of moral corrective that will allow us to assess accurately the competing merits of various courses of action. 

For Socrates, such a perspective will ensure that we will always do the right thing, for it will allow us to determine what is right, and it is impossible for us to do wrong while knowing what is right. The art of moral measurement then allows us to penetrate through the deceptions of appearance, and arrive at truth. For Socrates, nothing could be more important, so he concludes that possessing such an art "would have saved our life." 

(For the academically minded read more at:http://www.sparknotes.com/philosophy/protagoras/quotes.html) 

