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<p class=MsoNormal><b>TDNA Bright Ideas Award winners were honored at the 90<sup>th</sup>
Annual Meeting</b></p>

<p class=MsoNormal><b> in Austin, Texas on Monday, February 28</b></p>

<p class=MsoNormal><b> </b></p>

<p class=MsoNormal>The 2010 Bright Idea winners are:</p>

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<p class=MsoNormal><b>30,000 to 75,000 circulation category: </b></p>

<p class=MsoNormal><i>Tyler Morning Telegraph</i> in partnership with KYTX
CBS19</p>

<p class=MsoNormal>Chosen on the symbiotic partnership developed between the
Tyler Paper and KYTX CBS19. </p>

<p class=MsoNormal>For a partnership innovative and exciting in that it enables
a small newspaper to reach a larger audience and launch into the world of
technology all while maintaining the history and integrity of print.  The
judges specifically pointed out the Paper’s Friday night football coverage with
it new online link ETFinalScore.com giving extended coverage which includes,
videos and community involvement.</p>

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<p class=MsoNormal> <b>10,000 to 30,000 circulation category: </b></p>

<p class=MsoNormal>Lufkin Daily News for their campaign: “Shop Here, Buy Here,
Read it Here.”</p>

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<p class=MsoNormal>Enough Said. Simple and to the point advertising reaching a
circulation of 10,400. </p>

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<p class=MsoNormal><b>Under 10,000 circulation category</b>: </p>

<p class=MsoNormal>The Seguin Gazette Enterprise, “When News Happens, We’re
There”</p>

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<p class=MsoNormal>The Seguin Gazette Enterprise launched a self promotion
campaign which brings to life the longevity of the Newspaper. To reach the
millennial age reader, a newspaper which has been around for more than a
century, will need to take a fresh and modern approach to reporting the news.
Your approach must generate trust, and the Gazette-Enterprises’ campaign spoke
to both credibility and sustainability. </p>

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