<p>When dealing with an intensely competitive marketplace, the one item that holds true is that the small things matter.&nbsp; Sales reps, estimators, project managers and owners are scrambling for every opportunity and percentage of profit.&nbsp; This is the perfect environment to look at how you approach the customer base and fix the little details that you may have let slide for years.<br />&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; &nbsp;<br />There are two important steps to successfully doing this self-evaluation: <br />1. Be honest with yourself.&nbsp; Blinding your eyes to your own mistakes will never produce results. <br />2. Be willing to change.&nbsp; The list below may seem trivial but add up each small increment and you have a significant difference maker. <br /><br />Here are some of the most common detail errors:<br /></p>
<ul>
<li>No name or message on voicemail. (Very impersonal and rude)</li>
<li>Unprofessional attire</li>
<li>Amateurish presentation materials</li>
<li>Poor hygiene</li>
<li>Too talkative</li>
<li>Off color humor</li>
<li>Sexist attitudes</li>
<li>Dirty vehicle</li>
<li>Arriving late to meetings</li>
</ul>
<p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <br />You may not do any of these or you might do them all.&nbsp; The point is to evaluate yourself and make sure. You may be shooting yourself in the foot and not even realizing it!&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <br />&nbsp;</p>
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