a:26:{s:9:"weblog_id";s:1:"5";s:8:"entry_id";s:0:"";s:6:"sticky";s:0:"";s:14:"allow_comments";s:1:"n";s:16:"allow_trackbacks";s:1:"n";s:10:"entry_date";s:19:"2010-05-19 09:44 AM";s:15:"expiration_date";s:0:"";s:23:"comment_expiration_date";s:0:"";s:8:"category";a:2:{i:0;s:2:"13";i:1;s:2:"99";}s:9:"author_id";s:1:"4";s:6:"status";s:4:"open";s:14:"trackback_urls";s:0:"";s:18:"versioning_enabled";s:1:"y";s:5:"title";s:49:"Navigating VOC Issues in Sustainable Construction";s:9:"url_title";s:49:"navigating_voc_issues_in_sustainable_construction";s:6:"submit";s:6:"Submit";s:11:"field_id_20";s:49:"Navigating VOC Issues in Sustainable Construction";s:11:"field_ft_20";s:4:"none";s:11:"field_id_25";s:0:"";s:11:"field_id_45";s:166:"Amid the growing customer demand for green design solutions, it is important that trade professionals understand paints and coatings guidelines on indoor air quality.";s:11:"field_ft_45";s:4:"none";s:11:"field_id_22";s:17:"VOC, green, paint";s:11:"field_ft_22";s:4:"none";s:11:"field_id_23";s:28653:"<p>
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<p class=\"MsoNormal\"><strong><em><span style=\"font-size: 10pt; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;;\">Steve
Revnew, Vice President<span>, Product Development</span>, Sherwin-Williams </span></em></strong></p>
<p class=\"MsoNormal\"><strong><span style=\"font-size: 10pt; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;;\">&nbsp;</span></strong></p>
<p class=\"MsoNormal\" style=\"line-height: 150%;\"><span style=\"font-size: 10pt; line-height: 150%; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;;\">Amid the growing customer
demand for green design solutions, it is important that trade professionals
understand the standards and future regulation changes for achieving green
building certifications. When it comes to meeting those standards with paints
and coatings, guidelines on indoor air quality are important to follow. The
good news is that paints low in odor and volatile organic compounds (VOCs) can
help meet these indoor air requirements.</span></p>
<p class=\"MsoNormal\" style=\"line-height: 150%;\">&nbsp;</p>
<p class=\"MsoNormal\" style=\"line-height: 150%;\"><span style=\"font-size: 10pt; line-height: 150%; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;;\">To be classified or marketed
as low-VOC paint, government organizations, including the Environmental
Protection Agency (EPA), require that the VOCs are limited to 50 grams per
liter for field applications. Green paints that meet these environmental
standards have 20-30 percent of the VOCs of traditional paints.</span></p>
<p class=\"MsoNormal\" style=\"line-height: 150%;\"><span style=\"font-size: 10pt; line-height: 150%; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;;\">&nbsp;</span></p>
<p class=\"MsoNormal\" style=\"line-height: 150%;\"><span style=\"font-size: 10pt; line-height: 150%; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;;\">However, low VOC should not
be the only criteria for green. Quality green coatings should also offer trade
professionals a number of performance benefits. These include minimal odor that
allows for application in occupied spaces; better hiding and longer lasting
performance to minimize the frequency of repaints; antimicrobial properties
that resist mold and mildew on the paint film to maintain a fresh appearance; superior
stain and burnish mark resistance that make the coatings a perfect fit for
high-traffic areas; and a washable, scrubbable surface that eliminates the need
for harsh cleaning chemicals.</span></p>
<p class=\"MsoNormal\" style=\"line-height: 150%;\"><strong><span style=\"font-size: 10pt; line-height: 150%; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;;\">&nbsp;</span></strong></p>
<p class=\"MsoNormal\" style=\"line-height: 150%;\"><span style=\"font-size: 10pt; line-height: 150%; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;;\">While these performance
benefits make specification of quality green paints seem like an easy choice,
it can still be a challenging decision for trade professionals. This is largely
due to the fact that it can be difficult to stay up to date on the VOC content
regulations and standards that qualify a coating as &ldquo;green.&rdquo; For example, there
are currently six different sets of VOC regulations being followed throughout
the United States. For trade professionals, these varying regulations require a
thorough understanding of all regional standards at all times, to ensure
compliant products are specified for every project, no matter the location.</span></p>
<p class=\"MsoNormal\" style=\"line-height: 150%;\"><span style=\"font-size: 10pt; line-height: 150%; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;;\">&nbsp;</span></p>
<p class=\"MsoNormal\" style=\"line-height: 150%;\"><span style=\"font-size: 10pt; line-height: 150%; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;;\">What&rsquo;s more, VOC regulations
are not hard and fast, but instead are changing every year. For instance, in
2009 alone, Illinois, Ohio, Massachusetts and Rhode Island joined the majority
of states in the Northeast following the Ozone Transport Commission Model Rule
guidelines for VOC emissions. Indiana is also expected to join this group
sometime in early 2011. Additionally, the EPA has proposed a new national
standard to VOC emissions that if passed, could take effect in early 2011, and
in California, where the California Air Resources Board Standard is followed,
changes to VOC emissions policies are also expected to take effect in 2011. </span></p>
<p class=\"MsoNormal\" style=\"line-height: 150%;\"><span style=\"font-size: 10pt; line-height: 150%; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;;\">&nbsp;</span></p>
<p align=\"center\" class=\"MsoNormal\" style=\"text-align: center; line-height: 150%;\">&nbsp;</p>
<p class=\"MsoNormal\" style=\"line-height: 150%;\"><span style=\"font-size: 10pt; line-height: 150%; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;;\">While the specific details
of these pending regulation changes are unknown, and specifying green coatings
remains a bit challenging as a result, it is important to stay informed of the
changes as they are implemented. Doing so will strengthen relationships and
build trust with customers exploring green building solutions for their
construction projects. Additionally, as these rules change and become more
stringent, certain types of paints that trade professionals have grown accustomed
to will disappear from store shelves, and new paint specifications will have to
be adopted. For example, high-VOC, oil-based paints will soon be replaced by
water-based or higher volume solid alkyd paints.</span></p>
<p class=\"MsoNormal\" style=\"line-height: 150%;\">&nbsp;</p>
<p class=\"MsoNormal\" style=\"line-height: 150%;\"><strong><span style=\"font-size: 10pt; line-height: 150%; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;;\">Using
Green Design to Build Business Success</span></strong></p>
<p class=\"MsoNormal\" style=\"line-height: 150%;\"><span style=\"font-size: 10pt; line-height: 150%; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;;\">As technology improves and
we all become more aware of our global footprint, the green trend will soon
simply become the green standard, and understanding how to meet the new
regulations will be a differentiating factor for consumers when selecting a paint,
building, or design contractor. As the green building movement gains momentum,
consumers are getting smarter about the sustainable aspects of their purchases.
What&rsquo;s more, they want to do business with companies who exhibit a strong
commitment to the environment while making the products they will purchase.
Trade professionals who are in step with the green regulations, knowledgeable
of green coating trends and who provide environmentally friendly product
offerings will be a valuable resource to their customers.</span></p>
<p class=\"MsoNormal\" style=\"line-height: 150%;\"><span style=\"font-size: 10pt; line-height: 150%; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;;\">&nbsp;</span></p>
<p class=\"MsoNormal\" style=\"line-height: 150%;\"><span style=\"font-size: 10pt; line-height: 150%; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;;\">Be sure to talk with a
reputable manufacturer&rsquo;s representative about green paint and coating options.
Knowledgeable specialists can provide specific product information and
technical performance data that will help in selecting products that deliver
maximum quality, appearance, performance and value to customers.</span></p>
<p class=\"MsoNormal\"><span style=\"font-size: 10pt; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;;\">&nbsp;</span></p>
<p>&nbsp;</p>";s:10:"category_0";s:2:"13";s:10:"category_1";s:2:"99";}