The digital revolution has brought amazing flexibility and ability to control various factors during the image taking and making process. Photographers, the hobbyist, the professional, the amateur all benefit from this ability to manipulate pixels. However, with flexibility comes a price. Digital camera equipment is still considerably more expensive when you factor in its' lifespan, the need for additional resources for processing those images, the time it takes to get a usable image and the effort that goes into creating a work of photographic art. We all know that you can go to the local Walgreen's and pay a $1.99 for a print – as a client you may wonder why you may pay upwards of $50, $70, $90 for a custom photography print.   

Photographers hear this statement every once in awhile: "How in the world can you charge $60 for an 8×10 if it costs me less than $2 to print at x store?"

The truth of the matter is the answer to this question is multifaceted. Much of the cost of a photographic print produced by a professional photographer has a lot to do with the time, equipment costs, artistic vision and reputation of the photographer not to mention expertise and the usual costs of running a legitimate business. 

<h2>The Cost of Time</h2> 

Approaching it from a time standpoint, let's imagine that you have hired a photographer who has work that you love. This photographer is traveling an hour to your destination to photograph your session. Here is an example of a time break down:
<ul>
	<li>booking time: 30 minutes to one hour (client contact time + paperwork)</li>
	<li>30 mins - 1 hour pre-session prep time (includes equipment and back up equipment checks + vehicle checks)</li>
	<li>2 - 3 hours location scouting to find a spot perfect for the client's personality and desire</li>
	<li>one hour travel time TO session</li>
	<li>15 - 30 minutes prep time at client's home</li>
	<li>90 minutes - 2 hours with client photographing subject</li>
	<li>one hour travel time FROM session</li>
	<li>30 minutes uploading time from digital cards from camera to computer</li>
	<li>30 minutes time spent backing up the original images</li>
	<li>2 - 3 hours carefully going through photos from the session to pick only the best images</li>
	<li>5 - 10 hours editing time to present you with a diverse gallery of edited images</li>
	<li>1 - 2 hours prep time getting ready for ordering</li>
<li>1 - 2 hours time with client for ordering images</li>
	<li>1 hour sorting through and checking order</li>
	<li>30 minutes - 1 hour prep time for delivery</li>
	<li>30 minutes - 1 hour getting order shipped</li>
	<li>any additional phone time or time needed for add on ordering, shipment issues, quality issues</li>
</ul>

In this example, the time spent per client can range from just over 18 hours to 30 hours – dependent on the photographer's level of service. This is time dedicated only to ONE session. When the photographer charges $150-$300 for the photo shoot (aka SESSION FEE) you are not just paying for the two hours of session time, you are paying the photographer for 18 - 30 hours complete time for your session.
 
<h2>The Costs of Maintaining a Custom Photography Business</h2>

Regarding equipment costs, a good quality professional camera with a selection of good optical quality lenses and digital storage mediums and computer set up can run from $10,000 - $30,000 costs dependent on the photographer. Even though you can purchase a really good quality digital SLR for about $2100 there are still other costs related to photography. A good lens for portrait photography can run from $900 to $2500. A dependable computer system with software loaded for business and creative usage can run $2500 to $8000 dependent on the photographer. Then come lab costs for specialty products. A good photographer knows their professional lab is an integral part of their success. These labs often cost more and offer a range of products that allows the custom photographer to continually offer new, innovative products for the discerning client.

Discussion on other costs of running a photography business could take awhile so we'll skip many of the intricate details. An overview: the costs of running the business, taxes, vehicular costs, costs of advertising/marketing, costs of sample pieces that the photographer will likely bring to your session, costs of product packaging, etc. 

I hope this article helps shed some light on why a custom photographer is a better choice for your family's memories. The photographs that are produced as a result of the professionalism and dedication that your photographer has will be cherished for a lifetime (or more) and great thought and consideration should be placed into hiring who is right for your family's most precious investment.

Reproduced with permission. Original article by <a href="http://www.professionalchildphotographer.com/information/?page_id=16">Marianne Drenthe</a> (however I ad