Very professional. The first time I got something you wrapped it in a box with brown paper with a bow. It made it feel special--if you had gone to that much effort to treat your product as wrapping worthy then it really was special. I understand that mine was a psychological, emotional response (vs. logical--they were great pictures whether you wrapped them or not) but I am a sucker for marketing tactics and that made a big positive impression on me. It made me feel these were worth paying a lot for. 