

Beck's beer have collaborated with six multi-disciplinarian artists to create limited edition label designs. Turning an every day item into a collectors piece changes one's perception of that which is often taken for granted. Few things are as commonly disposable as a beer bottle. These designs change all that - and make the receptacle of one of the most commonest beverages into a serious art piece.

The wild variety of artists range from musician to calligrapher to sculptor to performance artist--with each one's independent way of thinking reflected in the outcome. I love this. And am going to try and get my hands on one of each of these designs. 

Check out my favourite interview of the project above, with artist WillY Chyr and follow the links below to other interview's in the series. 

London Musician <a href="http://www.youtube.com/watch?v=1Hicq2iECb8&feature=relmfu">M.I.A</a>

LA based graphic design and artist <a href="http://www.youtube.com/watch?v=trsdRgc2LtE&feature=endscreen">Geoff McFetridge</a>
Design: all of one of us

Chicago scientific-sculptor artist <a href="http://www.youtube.com/watch?v=j7Lje51Ntb0&feature=endscreen">Willy Chyr</a>
Design: a glimpse of something ephemeral

NY based designer-callgirapher <a href="http://www.youtube.com/watch?v=bx78D3KifP0&feature=relmfu">Aerosyn-Lex</a>
Design: aquarellvm  

LA Performance artist <a href="http://www.youtube.com/watch?v=l16oWCRcnO8&feature=player_embedded">Bert Rodriguez</a> Design: where i need the most cheering up

Miami uber-pattern artist Alvaro aka <a href="http://www.youtube.com/watch?v=rKZf9Wo8mBM&feature=relmfu">Freegums</a>
Design: a bit of spacial tension

Talk about their art process, discuss what is independent thinking, how it influences their work