<p style="text-align: center;"><span style="font-size: xx-small;"><object width="470" height="269"><param name="movie" value="http://www.youtube.com/v/j7Lje51Ntb0?version=3&amp;hl=en_US"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/j7Lje51Ntb0?version=3&amp;hl=en_US" type="application/x-shockwave-flash" width="470" height="269" allowscriptaccess="always" allowfullscreen="true"></embed></object>Chicago scientific-sculptor <a href="http://www.youtube.com/watch?v=j7Lje51Ntb0&feature=endscreen">Willy Chyr</a>
Design: a glimpse of something ephemeral</span></p>

Beck's beer have collaborated with a multidisciplinary of six artists to create limited edition label designs. Turning an every day item into a collectors piece changes one's perception of that which is taken for granted. Few things are as commonly disposable as a beer bottle. These designs change all that, and turn the receptacle of this common object into a serious art piece.

The artists range from a musician to a calligrapher; a sculptor to a performance artist--with each one's independent way of thinking reflected in the outcome. I love this, and am going to try and get my hands on one of each of the designs. 

Check out my favourite interview above, with artist Willy Chyr and follow the links below to hear other artists involved in the project talk about their process, independent thinking and how it influences them.

London Musician <a href="http://www.youtube.com/watch?v=1Hicq2iECb8&feature=relmfu">M.I.A</a>

LA based graphic design and artist <a href="http://www.youtube.com/watch?v=trsdRgc2LtE&feature=endscreen">Geoff McFetridge</a>
Design: all of one of us

NY based designer-calligrapher <a href="http://www.youtube.com/watch?v=bx78D3KifP0&feature=relmfu">Aerosyn-Lex</a>
Design: aquarellvm  

LA Performance artist <a href="http://www.youtube.com/watch?v=l16oWCRcnO8&feature=player_embedded">Bert Rodriguez</a> 
Design: where i need the most cheering up

Miami uber-pattern artist Alvaro aka <a href="http://www.youtube.com/watch?v=rKZf9Wo8mBM&feature=relmfu">Freegums</a>
Design: a bit of spacial tension

