<img src="http://www.remain-silent.com/cm/GoodenoughtoEat/F2F/sephora_sensorium.jpg" alt="sensorium" width=475>

The world of fragrance development is a highly creative, extremely competitive and somewhat mysterious one. It exists like a parallel universe - with similarities and terminology akin to the 'real world' - yet its principles and applications look and sound quite foreign to an outside observer. Fragrance dominates our life in more ways than we care to notice. From the smell of our mother when we are a newborn, to the waft of warm baked goods that comes from a bakery we pass every day on the way to work. The ability to smell and translate that smell into a memory happens to us every single day. 

Quite often we only pay attention to that ability when the odour is one that insults us - blocked drains, garbage trucks or 'that' sweaty dude who doesn't seem to know how <em>deodorant</em> is spelled much less applied..