Social media is becoming mainstream and as someone mentioned: every single media getting social. I often believe some brand names and their attitudes to social media, information marketing, administration. It is crystal clear from every single angle, except from see, that the majority of brand names are overlooking the "social" before the social media. This is certainly what sets social media apart from other forms of media. To excel in social media, you begin with cultivating a social media state of mind. Most haven't understood what this platform delivers.