Determined by whom anyone asks, emailing was obviously a lot better quite a while ago as well as Wild West. At this point the government is included, spammers are ruining many it and consumers are more wary. A variety of gatekeepers (AOL, GOOGLE, SBC, and so forth ) will be blacklisting emailers for many reasons. Even if you sign up to an email from Niche Dental (Agency) twice optin your email provider might not let us within. This "protects" the consumer but it makes contacting less available as a dental care marketing tool. Even though it still works and is very powerful, the truth is that it not changed every thing.