The sender or the telemarketing executive conveys the message for buying a certain item to the customers or the receivers. So the quality on the sender should really be taken into consideration. His or her personal background, education, language and communication talent are most significant within this regard. When the telemarketing executive includes a very good education and very good communication talent, then he or she is going to be in a position to grasp the clients far more swiftly and will have the ability to convince them to get a certain item or a service. Similarly if their communication talent will not be very good, then the foreign shoppers is not going to have the ability to realize what he or she is talking about. Consequently the shoppers is not going to be prepared to listen to the telesales executives and no leads is going to be generated.