Have a party organized around Twitter. Specific topics can be discussed and customers will use hash tags to communicate. Get a few bloggers to join and give advice to customers. Choose bloggers who already have a steady, large following so that they can help publicize your Twitter event. At the end of the event wrap it up with a give a way. You can use promotional products that promote your business and company logo along with information on a tangible item that relates back towards your business. For instance if you are a golf outfitter, end the twitter party with a giveaway of golf balls, towel or other necessity found in a game of golf. The ideas are truly endless.