All this information and facts is accessible to all of us and many of it is free of charge. Sad to say, the way in which this data is introduced to us isn't especially in good shape for a company to work with. A Google search will display ten to a hundred outcomes, a YellowPages outcomes webpage will exhibit us 30 outcomes, and an eBay outcomes will exhibit us 25 to two hundred outcomes. Introduced in these types of a means that it makes it easy for an average user to navigate and go searching. Nevertheless it will not ensure it is easy for a company or firm to keep, evaluate and system this information and facts.