This brings up yet another important attribute of memorable, potent names: attitude. Geek Squad, Thanks a Latte, Brains on Fire (a naming firm), Mr. Fussy... they all bring a distinctive point of view for the name. A name you could connect with just about viscerally. Consider Mr. Fussy 1 a lot more time. Who has a lot more of a persona in two words: Mr. Fussy or Bob's Roofing? Who conveys a lot more depth of appropriate and convincing which means in two words? Although acquiring a name that fits is vital, producing 1 that voices a point of view, which you and your business think in, will go a long way toward creating true differentiation and memorability. You could say this attitude will provide you with higher resonance with correct congruence, in the event you do it right.