The pyramid is a lot larger at the bottom, so 
there's room for a lot more and more people, but at the very top there is certainly only room 
for one. For beginners, it is strongly suggested to come 
up with an agenda just before using Google Ad - Words since this method involves monetary investment.

The dilemma is that without people jumping up to speed, sharing and checking into Google Plus regularly; that only leaves brands to advertise with 
brands.