[caption id="attachment_1284" align="alignleft" width="203" caption="IIJW 2010"]<a href="http://blog.biggstock.com/wp-content/uploads/2010/08/IIJW_Logo_Cream_Index.jpg"><img class="size-full wp-image-1284" title="IIJW_Logo_Cream_Index" src="http://blog.biggstock.com/wp-content/uploads/2010/08/IIJW_Logo_Cream_Index.jpg" alt="IIJW+" width="203" height="150" /></a>[/caption]

500 Page 3 celebrities and 15,000 high networking individuals

Creating history in the world of jewellery in India will be the India International Jewellery Week (IIJW), the first-of-its-kind in Asia which will be held at Hotel Grand Hyatt, Mumbai, from 15th to 19th August, 2010. Organized by the Gem and Jewellery Export Promotion Council of India (GJEPC), the apex body of the gem and jewellery trade in the country and supported by the ministry of commerce and industry government of India, the IIJW will present the incredible talents of leading jewellery designers and design houses.

This five-day extravaganza will have dazzling shows featuring the collections of 30 jewellery designers, design houses and budding talent. The event will be inaugurated with a stunning show at 2pm by Gitanjali Lifestyle followed by shows at every hour ending with the Grand Finale Show featuring the Best of Best at 9pm on 19th August, 2010.

"The IIJW is a platform to showcase India's prowess in jewellery, be it design, innovation, craftsmanship or quality. Having attained our leadership in diamond manufacturing and being the fastest growing jewellery manufacturing destination globally, its time to showcase India's expertise in design and make India the most sought after destination for designer jewellery", says Mr. Vasant Mehta, chairman, GJEPC.

From across the length and breadth of India, the top talents in the jewellery business who hail from the centers of Delhi, Jaipur, Junagadh, Kolkata, Bangalore and Mumbai will be presented. From top designer names like Farah Khan Ali, Varuna D. Jani, Bina Goenka, Rhea Nasta, to famed design houses like Mirari, Gitanjali, Amrapali, Tanishq, Ganjam, CKC, will showcase exquisite jewellery collections.

The IIJW will also showcase the talents of up and coming designers from NID, NIFT and new talents from the industry. Mr. Mehta says, "It is a good platform for our designers to showcase their art and design and each designer will get 20 minutes to showcase their designs. Some of the budding designers with their innovative designs will get a scholarship from GIA". At the grand finale on day 5, the best of best show will feature choice pieces of jewellery from each participating designer and design house which will be displayed on the ramp.

Along with the jewellery collections, top fashion designers of India like Wendell Rodricks, Nandita Mahtani, Anna Singh, Raghavendra Rathore, Archana Kochhar, etc will present their collections. IIJW covers all consuming countries and 500 Page 3 celebrities and 15,000 high networking individuals have been invited for this show. Mr. Mehta adds, "IIJW will go global in the second year which will help in raising the export figures and benefit Indian economy. We hope to double our export figures in the next five years. This Show will be the yardstick for any jewellery week in the world and we hope it will be a trendsetter where other jewellery associations across the world will create their own jewellery weeks".

<strong>Highlights of IIJW</strong>

24 top models will glide down the ramp in stunning jewellery and designer creations in shows which will be brilliantly orchestrated by India's top choreographers Lubna Adams, Achla Sachdev and Elric D'souza.

IIJW will be witnessed by high-end retailers from India and abroad and celebrities from fashion, TV, film and corporate world. Adding to the dazzle of IIJW will be the presence of over 15 leading Bollywood stars who will be walking the ramp along with celebrities from all walks of life.

50 international jewellery trade and lifestyle press would witness the week. IIJW will witness buyers from Japan, Russia, UK, China, Italy, Thailand, Malaysia, Libya, Morocco, Iran, Czech Republic, Poland, Ukraine, Azerbaijan and Uzbekistan across five days.

IIJW will be promoted on three television shows across three leading television networks. PC Jewellers will be presenting three episodes titled "Jewels of Bollywood" on Zoom Television, three episodes of "Indian Divas" on NDTV Good Times after IIJW and also present two episodes of one hour each titled "Making of IIJW" on Imagine Television. For the first time in the history of any fashion week in India the IIJW will be live online, live on television, live on mobile and live on radio.

The IIJW promises to be one of the most spectacular events ever seen in India as jewellery designers will mesmerize the audiences and buyers from India and abroad with their exceptional creativity.

Ref: <a href="http://www.gjepc.org/news/view.aspx?NewsId=7775" target="_blank">GJEPC</a>