LJ  International Inc. opened its 110th ENZO retail store today.  The new  jewelry boutique is located in the TFF Store, a high-end luxury shopping  mall in Tianjin, China. There are nine ENZO stores in in Tianjin, a  city with approximately 12.8 million residents. The TFF Store is ENZO's  largest location and will serve as a flagship space in Tianjin.

"As LJI continues to expand its retail operations throughout China, a  location in the TFF Store adds both presence and prestige to the ENZO  name," said Yu Chuan Yih, chairman of the jeweler. "ENZO's trademark  colored-stoned jewelry caters to the growing middle class looking for  affordable luxury. Being situated in one of the most well-known,  high-end malls enables ENZO to capitalize on customer traffic from their  target market. We are honored to be located within the TFF Store, as  obtaining space in the mall is valuable to both our brand name and our  business."

The TFF Store records annual sales of approximately $1.5 billion,  according to LJ International.  TFF Store drives customer traffic  throughout the year by featuring monthly marketing themes and sponsoring  holiday specific  activities.