[caption id="attachment_1356" align="alignleft" width="200" caption="A pair of earrings by Sama Jewellery"]<a href="http://blog.biggstock.com/wp-content/uploads/2010/08/sama.jpg"><img class="size-full wp-image-1356" title="sama" src="http://blog.biggstock.com/wp-content/uploads/2010/08/sama.jpg" alt="" width="200" height="259" /></a>[/caption]

On a bright and beautiful Sunday, August 22, 2010, all  roads are leading to the India International Jewellery Show (IIJS) at  NSE Grounds, Goregaon, Mumbai. Though a Sunday, the jewellery fraternity  is going full steam ahead and there's a surge of visitors at all the  entrances. It has been a busy Sunday.

"We have been receiving a lot of enquiries for our diamond jewelry  collection from manufacturers and wholesalers from all over and  especially down South and we are happy with the response we have  received so far from the show. It has crossed all our expectations",  says Mr. Keyur Rach, manager – event and marketing – Sama Jewellery Pvt.  Ltd. Sama Jewellery has launched a totally new jewelry range at this  year's IIJS.

Their collection "Icemosaic" is inspired by the breathtaking sight of  melting glaciers, features beautiful ice rose cuts, set in contemporary  Indian mood, accentuated by shades of coffee and champagne diamonds.  The collection stands for royalty and exclusivity, with dreamy bridal  wear and classy elegance. 'Urban grace', inspired by Scandinavian  architecture, is an all white splendid twist to the conventional diamond  jewellery, the surfaces have come out gorgeous with diamonds set close  to create an enchanting shimmer, sophisticated and charming.

Another collection, 'Rhythm divine', with intricate jaali work,  symbolic of divinity and Indian elegance is packaged in a very  contemporary style. Mother of pearl, black onyx, black enamel, diamonds,  antique finish, all come together to create a black and white  mysticism, for a woman who is fashionable, stylish with a strong sense  of self and individuality.

Milleret, a premium Swiss watch brand, too have launched a new  collection at the show. These jeweler watches are ranging from Rs. 15000  to Rs. 10,00,000 and are available at leading jewelry outlets and multi  brands watch outlets. This new collection called Tonneau was launched  by Mr. Vinod Hayagriv, chairman of GJF.

Ref: <a href="http://www.gjepc.org/news/view.aspx?NewsId=7796" target="_blank">GJEPC</a>