Shree  Ramkrishna Export, one of the largest diamond manufacturing companies  in the industry, introduces the beta version of "Design Canvas" on its  official B2B trading website srkexport.com. The Design Canvas is an  online application to help customers virtually sketch their diamond  jewellery designs, empowering them to accurately communicate with their  prospective customers of what is required to go into the actual making  on the piece.

The tool will allow for extreme precision, from which one can manufacture designs of any size – small or large.

The first of its kind in the diamond industry, this feature will give  customers the ability to custom build every piece of design and allow  them to translate the final design concept into reality.

This technology will be very helpful to customers in refining one's  design concepts and will show with proportional accuracy how a custom  jewellery will look when finished and able to quote in advance the exact  price of the product. This way one will have the most symmetrical, most  balanced and most beautiful custom jewellery as the final product.

One will also be able to document the designs which can be re-visited at  a later date to either edit or modify it. The feature will have an  option of printing and forwarding the design to anyone when required.

Commenting on the launch of the "Design Canvas" at the Asia's biggest  show, Hong Kong Jewellery &amp; Gem Fair September 2010, Rahul Dholakia,  managing director of marketing and finance at Shree Ramkrishna Export  said, "SRK's aim other than crafting quality diamonds, is to have  continuous innovation at the forefront of our business ensuring  relevance to customers. One of those things is to bring a technological  edge to the diamond industry which is still steeped in tradition in  terms of conducting business. The another first of its kind from SRK,  "Design Canvas" will enable customers to create diamond jewellery layout  designs virtually and customize each detail that suit every palate.  This will also help them determine the exact price of the jewellery by  selecting the matching parameters of each diamond in the piece, to the  valuable stones available on our online library which comprises of  nearly 7,000-8,000 certified diamonds through our automated and advanced  search technology".