With  a continuous effort to promote gold as a fashion accessory, Tanishq in  association with AngloGold Ashanti through World Gold Council (WGC)  launches an exclusive range of gold collection, "Glam Gold 2010" amidst  glitz and glamour, in Mumbai. This collection in modern silhouettes  decorated with traditional detailed gold work and elaborate enameling  patterns, intricately crafted is for the progressive Indian woman who  likes the fusion look.

Talking about the collection, Ms. Sangeeta Dewan – Head Design  Studio, Tanishq, said: "Glam Gold 2010 Collection is inspired by two  distinct regional crafts - Gujarati rava work and Rajasthani meenakari  and fuses them together in a contemporary manner. Glam Gold Collection  is designed keeping in mind the demand for variations in gold  jewellery".

Speaking on the occasion of launch of Glam Gold 2010 collection, Mr.  Sandeep Kulhalli, Vice President, Tanishq, said: "We at Tanishq  continuously strive to offer jewellery matching the trends and  requirements of our customers. Honoring today's women who are modern yet  deeply rooted to their traditional values, we bring Glam Gold 2010  collection. The collection captures the essence of the new age Indian  woman with an experimental lifestyle and evolved and sophisticated taste  in its designs, by fusing contemporary forms with traditional  workmanship".

Mr. Mark Pool, Marketing Manager, AngloGold Ashanti, said, "We are  very proud to be associated with Tanishq and WGC in presenting the  second Glam Gold collection to India. Design innovation for the modern,  metropolitan consumer is critical for the long term future of gold in  India. We are pleased to be playing some part in that challenge through  Glam Gold and we hope that consumers will be as excited by the offering  as we are".

Mr. Ajay Mitra, Managing Director, India and Middle East, World Gold  Council, said: "Gold Jewellery has enhanced the beauty of the Indian  woman with its versatility and its distinct attribute. We are happy to  partner with Tanishq in association with AngloGold Ashanti to introduce a  unique collection Glam Gold 2010 which will appeal to the woman of  today who loves the blend of modernity and tradition".

Ref: <a href="http://www.gjepc.org/news/view.aspx?NewsId=7832" target="_blank">GJEPC</a>