<strong>Press Release - Ramat Gan, Israel, August 17, 2010: </strong>The  Israeli Diamond Industry will have the largest presence it has ever had  at the September Hong Kong Jewellery &amp; Gem Fair from September 14 –  20, 2010. This year, the Israel Diamond Pavilion, organized by the  Israel Diamond Institute Group of Companies (IDI), will feature 71  companies, 11 of them exhibiting here for the first time. In addition,  about 20 additional Israeli companies will be exhibiting in various  locations throughout the show.

The Israel Diamond Pavilion will  be located at the Asia World Expo, which will house all of the loose  diamond and gemstone exhibitors. IDI’s image booth, located at the heart  of the pavilion, will provide information on the Israeli Diamond  Industry and will help guide buyers through the pavilion.

An  online mini-site, which can be accessed through the IDI portal site at  http://www.israelidiamond.co.il/Exhibition/index.aspx?id=16&amp;lang=en  enables buyers to visit the pavilion virtually before the show The  mini-site includes a map indicating their location at the show as well  as contact details of all Israeli exhibitors.

According to IDI,  the unprecedented participation of Israeli companies in the September  fair is due to the enormous importance the industry places on Asia, with  Hong Kong at its center. Hong Kong is Israel’s second largest market  for polished diamonds representing 26% of total polished diamond exports  in 2009.

IDI Chairman Moti Ganz said that he was pleased with  the extraordinary Israeli participation in the Hong Kong September Fair.  “Hong Kong, as the gateway to the Far East, has always been a major  focus for the Israeli Diamond Industry. We have developed excellent,  long-standing relations with companies there and in other parts of Asia.  Now more than ever we see these markets as the direction of the future  for Israeli diamond companies, and we are actively supporting the  industry in their efforts there.”

IDI Managing Director Eli  Avidar said that the institute was spearheading efforts to enhance  Israeli Diamond Industry trade relations with the region. “Our  multilevel support includes marketing initiatives, trade shows and  outreach to new and developing markets in Asia, such as China and India.  IDI Asia – Pacific, our representative office in Hong Kong, assists  Israeli diamond companies to bridge cultural and language gaps, and  advises them on business opportunities. Moreover, our English and  Chinese portal sites are successfully promoting direct ties between  Israeli and Asian companies.”

Avidar added that he was very  optimistic about the medium and long term prospects for Asian markets.  “China and India are acting as growth vehicles for the Israeli Diamond  Industry, and we haven’t yet begun to explore the full potential of  those two giants.”

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