(2791,5,'2013-09-09 18:04:49','2013-09-09 18:04:49','<img class=\"alignnone size-full wp-image-2773\" alt=\"Monetizing Big Data graphic 1\" src=\"http://redwingconsulting.com/wp-content/uploads/Monetizing-Big-Data-graphic-1.png\" width=\"760\" height=\"246\" />\r\n<h4 style=\"text-align: justify;\">The potential for mobile operators to generate huge amounts of revenue from Big Data is undeniable, solely based on the volume, richness and breadth of customer data that flows across a mobile network. So clearly the key question is <strong><em>how</em></strong> can that raw data be turned into products and services which corporate customers and individuals will want to buy?</h4>\r\n<h5>Always, always, start from the customer</h5>\r\n<p style=\"text-align: justify;\">For over two decades, Redwing has been working with mobile operators to help them get from business concepts to revenue-generating service launches. In that time, we\'ve developed a number of fundamental principles that help guide the business launch process:</p>\r\n<img class=\"size-full wp-image-2782 aligncenter\" alt=\"Monetizing Big Data text box 6\" src=\"http://redwingconsulting.com/wp-content/uploads/Monetizing-Big-Data-text-box-6.png\" width=\"600\" height=\"172\" />\r\n<p style=\"text-align: justify;\">On the surface these look like simple questions to answer. But in reality, these are <strong>extremely non-trivial</strong> questions, and require significant amounts of new thinking on the part of the Big Data team.</p>\r\n\r\n<h5>Who are your customers?</h5>\r\n<p style=\"text-align: justify;\">Are the customers for Big Data your existing corporate accounts? Or is there huge potential within the small and medium business sectors? Or is this something to sell to individuals?</p>\r\n<p style=\"text-align: justify;\">Should you sell Big Data to the customers\' marketing departments? Or through their existing ad agencies? Or to their IT groups?</p>\r\n<p style=\"text-align: justify;\">Or is the market defined by product and application: are we selling to buyers of customer profile data? Or buyers of identity services?</p>\r\n<p style=\"text-align: justify;\">The potential answer to all these questions is: \'yes\'. Because the buyers of Big Data services form a complex multi-dimensional market which is defined by:</p>\r\n\r\n<ul style=\"text-align: justify;\">\r\n	<li>The industry vertical you are selling to (fmcg, utilities, retail, etc)</li>\r\n	<li>The role of the person you are selling to (media planner, digital media executive, strategic planner, etc)</li>\r\n	<li>The type of Big Data product you are selling (customer profile data, location data, real-time data, etc)</li>\r\n</ul>\r\n<p style=\"text-align: justify;\">And understanding the interaction between these customer types is key to identifying real, growable markets for your Big Data products.</p>\r\n\r\n<h5 style=\"text-align: justify;\">What do your customers want?</h5>\r\n<p style=\"text-align: justify;\">The good news: there are many Big Data applications that customers are clamoring for that are well-defined and can be readily identified.</p>\r\n<p style=\"text-align: justify;\">Redwing conducts regular in-depth research efforts to collate these, and a subset of our database is shown in this graphic (click on the graphic for a larger version):</p>\r\n<p style=\"text-align: justify;\"><a href=\"http://redwingconsulting.com/wp-content/uploads/Monetizing-Big-Data-chart-2.png\"><img class=\"size-full wp-image-2788 alignright\" alt=\"Monetizing Big Data chart 1 (small)\" src=\"http://redwingconsulting.com/wp-content/uploads/Monetizing-Big-Data-chart-1-small.png\" width=\"450\" height=\"286\" /></a></p>','Monetizing Big Data','','inherit','closed','open','','2725-revision-v1','','','2013-09-09 18:04:49','2013-09-09 18:04:49','',2725,'http://redwingconsulting.com/uncategorized/2725-revision-v1/',0,'revision','',0),(2792,5,'2013-09-09 18:08:10','2013-09-09 18:08:10','<img class=\"alignnone size-full wp-image-2773\" alt=\"Monetizing Big Data graphic 1\" src=\"http://redwingconsulting.com/wp-content/uploads/Monetizing-Big-Data-graphic-1.png\" width=\"760\" height=\"246\" />\r\n<h4 style=\"text-align: justify;\">The potential for mobile operators to generate huge amounts of revenue from Big Data is undeniable, solely based on the volume, richness and breadth of customer data that flows across a mobile network. So clearly the key question is <strong><em>how</em></strong> can that raw data be turned into products and services which corporate customers and individuals will want to buy?</h4>\r\n<h5>Always, always, start from the customer</h5>\r\n<p style=\"text-align: justify;\">For over two decades, Redwing has been working with mobile operators to help them get from business concepts to revenue-generating service launches. In that time, we\'ve developed a number of fundamental principles that help guide the business launch process:</p>\r\n<img class=\"size-full wp-image-2782 aligncenter\" alt=\"Monetizing Big Data text box 6\" src=\"http://redwingconsulting.com/wp-content/uploads/Monetizing-Big-Data-text-box-6.png\" width=\"600\" height=\"172\" />\r\n<p style=\"text-align: justify;\">On the surface these look like simple questions to answer. But in reality, these are <strong>extremely non-trivial</strong> questions, and require significant amounts of new thinking on the part of the Big Data team.</p>\r\n\r\n<h5>Who are your customers?</h5>\r\n<p style=\"text-align: justify;\">Are the customers for Big Data your existing corporate accounts? Or is there huge potential within the small and medium business sectors? Or is this something to sell to individuals?</p>\r\n<p style=\"text-align: justify;\">Should you sell Big Data to the customers\' marketing departments? Or through their existing ad agencies? Or to their IT groups?</p>\r\n<p style=\"text-align: justify;\">Or is the market defined by product and application: are we selling to buyers of customer profile data? Or buyers of identity services?</p>\r\n<p style=\"text-align: justify;\">The potential answer to all these questions is: \'yes\'. Because the buyers of Big Data services form a complex multi-dimensional market which is defined by:</p>\r\n\r\n<ul style=\"text-align: justify;\">\r\n	<li>The industry vertical you are selling to (fmcg, utilities, retail, etc)</li>\r\n	<li>The role of the person you are selling to (media planner, digital media executive, strategic planner, etc)</li>\r\n	<li>The type of Big Data product you are selling (customer profile data, location data, real-time data, etc)</li>\r\n</ul>\r\n<p style=\"text-align: justify;\">And understanding the interaction between these customer types is key to identifying real, growable markets for your Big Data products.</p>\r\n\r\n<h5 style=\"text-align: justify;\">What do your customers want?</h5>\r\n<p style=\"text-align: justify;\"><a href=\"http://redwingconsulting.com/wp-content/uploads/Monetizing-Big-Data-chart-2.png\"><img class=\"alignright\" alt=\"Monetizing Big Data chart 1 (small)\" src=\"http://redwingconsulting.com/wp-content/uploads/Monetizing-Big-Data-chart-1-small.png\" width=\"450\" height=\"286\" /></a>The good news: there are many Big Data applications that customers are clamoring for that are well-defined and can be readily identified. Redwing conducts regular in-depth research efforts to collate these, and a subset of our database is shown in this graphic (click on the graphic for a larger version):</p>\r\n<p style=\"text-align: justify;\"></p>','Monetizing Big Data','','inherit','closed','open','','2725-revision-v1','','','2013-09-09 18:08:10','2013-09-09 18:08:10','',2725,'http://redwingconsulting.com/uncategorized/2725-revision-v1/',0,'revision','',0),(2793,5,'2013-09-09 18:13:23','2013-09-09 18:13:23','<img class=\"alignnone size-full wp-image-2773\" alt=\"Monetizing Big Data graphic 1\" src=\"http://redwingconsulting.com/wp-content/uploads/Monetizing-Big-Data-graphic-1.png\" width=\"760\" height=\"246\" />\r\n<h4 style=\"text-align: justify;\">The potential for mobile operators to generate huge amounts of revenue from Big Data is undeniable, solely based on the volume, richness and breadth of customer data that flows across a mobile network. So clearly the key question is <strong><em>how</em></strong> can that raw data be turned into products and services which corporate customers and individuals will want to buy?</h4>\r\n<h5>Always, always, start from the customer</h5>\r\n<p style=\"text-align: justify;\">For over two decades, Redwing has been working with mobile operators to help them get from business concepts to revenue-generating service launches. In that time, we\'ve developed a number of fundamental principles that help guide the business launch process:</p>\r\n<img class=\"size-full wp-image-2782 aligncenter\" alt=\"Monetizing Big Data text box 6\" src=\"http://redwingconsulting.com/wp-content/uploads/Monetizing-Big-Data-text-box-6.png\" width=\"600\" height=\"172\" />\r\n<p style=\"text-align: justify;\">On the surface these look like simple questions to answer. But in reality, these are <strong>extremely non-trivial</strong> questions, and require significant amounts of new thinking on the part of the Big Data team.</p>\r\n\r\n<h5>Who are your customers?</h5>\r\n<p style=\"text-align: justify;\">Are the customers for Big Data your existing corporate accounts? Or is there huge potential within the small and medium business sectors? Or is this something to sell to individuals?</p>\r\n<p style=\"text-align: justify;\">Should you sell Big Data to the customers\' marketing departments? Or through their existing ad agencies? Or to their IT groups?</p>\r\n<p style=\"text-align: justify;\">Or is the market defined by product and application: are we selling to buyers of customer profile data? Or buyers of identity services?</p>\r\n<p style=\"text-align: justify;\">The potential answer to all these questions is: \'yes\'. Because the buyers of Big Data services form a complex multi-dimensional market which is defined by:</p>\r\n\r\n<ul style=\"text-align: justify;\">\r\n	<li>The industry vertical you are selling to (fmcg, utilities, retail, etc)</li>\r\n	<li>The role of the person you are selling to (media planner, digital media executive, strategic planner, etc)</li>\r\n	<li>The type of Big Data product you are selling (customer profile data, location data, real-time data, etc)</li>\r\n</ul>\r\n<p style=\"text-align: justify;\">And understanding the interaction between these customer types is key to identifying real, growable markets for your Big Data products.</p>\r\n\r\n<h5 style=\"text-align: justify;\">What do your customers want?</h5>\r\nThe good news: there are many Big Data applications that customers are clamoring for that are well-defined and can be readily identified.\r\n<p style=\"text-align: justify;\"><a href=\"http://redwingconsulting.com/wp-content/uploads/Monetizing-Big-Data-chart-2.png\"><img class=\"alignright\" alt=\"Monetizing Big Data chart 1 (small)\" src=\"http://redwingconsulting.com/wp-content/uploads/Monetizing-Big-Data-chart-1-small.png\" width=\"450\" height=\"286\" /></a>Redwing conducts regular in-depth research efforts to collate these, and a subset of our database is shown in the graphic to the right (click on the graphic for a larger version).</p>\r\n<p style=\"text-align: justify;\">The bad news: customers themselves often don\'t know what they want from Big Data services. Obtaining data sets from mobile operators is new to them too, and they often don\'t know what is available or what could be available.</p>\r\n<p style=\"text-align: justify;\">The quick solution:</p>\r\n\r\n<ol>\r\n	<li>Set up mechanisms to poll your potential customers, such as market research programs or customer feedback panels.</li>\r\n	<li>Build relationships with exemplar customers in the key verticals you wish to target, and learn from them.</li>\r\n	<li>Look for opportunities to integrate your high-value data into their existing systems and programs - evolution is always easier than revolution for customers.</li>\r\n</ol>\r\n<p style=\"text-align: justify;\"></p>','Monetizing Big Data','','inherit','closed','open','','2725-revision-v1','','','2013-09-09 18:13:23','2013-09-09 18:13:23','',2725,'http://redwingconsulting.com/uncategorized/2725-revision-v1/',0,'revision','',0),(2794,5,'2013-09-09 18:16:26','2013-09-09 18:16:26','<img class=\"alignnone size-full wp-image-2773\" alt=\"Monetizing Big Data graphic 1\" src=\"http://redwingconsulting.com/wp-content/uploads/Monetizing-Big-Data-graphic-1.png\" width=\"760\" height=\"246\" />\r\n<h4 style=\"text-align: justify;\">The potential for mobile operators to generate huge amounts of revenue from Big Data is undeniable, solely based on the volume, richness and breadth of customer data that flows across a mobile network. So clearly the key question is <strong><em>how</em></strong> can that raw data be turned into products and services which corporate customers and individuals will want to buy?</h4>\r\n<h5>Always, always, start from the customer</h5>\r\n<p style=\"text-align: justify;\">For over two decades, Redwing has been working with mobile operators to help them get from business concepts to revenue-generating service launches. In that time, we\'ve developed a number of fundamental principles that help guide the business launch process:</p>\r\n<img class=\"size-full wp-image-2782 aligncenter\" alt=\"Monetizing Big Data text box 6\" src=\"http://redwingconsulting.com/wp-content/uploads/Monetizing-Big-Data-text-box-6.png\" width=\"600\" height=\"172\" />\r\n<p style=\"text-align: justify;\">On the surface these look like simple questions to answer. But in reality, these are <strong>extremely non-trivial</strong> questions, and require significant amounts of new thinking on the part of the Big Data team.</p>\r\n\r\n<h5>Who are your customers?</h5>\r\n<p style=\"text-align: justify;\">Are the customers for Big Data your existing corporate accounts? Or is there huge potential within the small and medium business sectors? Or is this something to sell to individuals?</p>\r\n<p style=\"text-align: justify;\">Should you sell Big Data to the customers\' marketing departments? Or through their existing ad agencies? Or to their IT groups?</p>\r\n<p style=\"text-align: justify;\">Or is the market defined by product and application: are we selling to buyers of customer profile data? Or buyers of identity services?</p>\r\n<p style=\"text-align: justify;\">The potential answer to all these questions is: \'yes\'. Because the buyers of Big Data services form a complex multi-dimensional market which is defined by:</p>\r\n\r\n<ul style=\"text-align: justify;\">\r\n	<li>The industry vertical you are selling to (fmcg, utilities, retail, etc)</li>\r\n	<li>The role of the person you are selling to (media planner, digital media executive, strategic planner, etc)</li>\r\n	<li>The type of Big Data product you are selling (customer profile data, location data, real-time data, etc)</li>\r\n</ul>\r\n<p style=\"text-align: justify;\">And understanding the interaction between these customer types is key to identifying real, growable markets for your Big Data products.</p>\r\n\r\n<h5 style=\"text-align: justify;\">What do your customers want?</h5>\r\nThe good news: there are many Big Data applications that customers are clamoring for that are well-defined and can be readily identified.\r\n<p style=\"text-align: justify;\"><a href=\"http://redwingconsulting.com/wp-content/uploads/Monetizing-Big-Data-chart-2.png\"><img class=\"alignright\" alt=\"Monetizing Big Data chart 1 (small)\" src=\"http://redwingconsulting.com/wp-content/uploads/Monetizing-Big-Data-chart-1-small.png\" width=\"450\" height=\"286\" /></a></p>\r\n<p style=\"text-align: justify;\">Redwing conducts regular in-depth research efforts to collate these, and a subset of our database is shown in the graphic to the right (click on the graphic for a larger version).</p>\r\n<p style=\"text-align: justify;\"></p>\r\n<p style=\"text-align: justify;\">The bad news: customers themselves often don\'t know what they want from Big Data services. Obtaining data sets from mobile operators is new to them too, and they often don\'t know what is available or what could be available.</p>\r\n&nbsp;\r\n<p style=\"text-align: justify;\"></p>\r\nThe quick solution:\r\n<ol>\r\n	<li>Set up mechanisms to poll your potential customers, such as market research programs or customer feedback panels.</li>\r\n	<li>Build relationships with exemplar customers in the key verticals you wish to target, and learn from them.</li>\r\n	<li>Look for opportunities to integrate your high-value data into their existing systems and programs - evolution is always easier than revolution for customers.</li>\r\n</ol>\r\n<h5>How do customers want your Big Data products to be packaged?</h5>\r\n&nbsp;\r\n<h5>What is required to deliver a great customer experience?</h5>\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n&nbsp;','Monetizing Big Data','','inherit','closed','open','','2725-revision-v1','','','2013-09-09 18:16:26','2013-09-09 18:16:26','',2725,'http://redwingconsulting.com/uncategorized/2725-revision-v1/',0,'revision','',0),(2795,5,'2013-09-09 18:17:06','2013-09-09 18:17:06','<img class=\"alignnone size-full wp-image-2773\" alt=\"Monetizing Big Data graphic 1\" src=\"http://redwingconsulting.com/wp-content/uploads/Monetizing-Big-Data-graphic-1.png\" width=\"760\" height=\"246\" />\r\n<h4 style=\"text-align: justify;\">The potential for mobile operators to generate huge amounts of revenue from Big Data is undeniable, solely based on the volume, richness and breadth of customer data that flows across a mobile network. So clearly the key question is <strong><em>how</em></strong> can that raw data be turned into products and services which corporate customers and individuals will want to buy?</h4>\r\n<h5>Always, always, start from the customer</h5>\r\n<p style=\"text-align: justify;\">For over two decades, Redwing has been working with mobile operators to help them get from business concepts to revenue-generating service launches. In that time, we\'ve developed a number of fundamental principles that help guide the business launch process:</p>\r\n<img class=\"size-full wp-image-2782 aligncenter\" alt=\"Monetizing Big Data text box 6\" src=\"http://redwingconsulting.com/wp-content/uploads/Monetizing-Big-Data-text-box-6.png\" width=\"600\" height=\"172\" />\r\n<p style=\"text-align: justify;\">On the surface these look like simple questions to answer. But in reality, these are <strong>extremely non-trivial</strong> questions, and require significant amounts of new thinking on the part of the Big Data team.</p>\r\n\r\n<h5>Who are your customers?</h5>\r\n<p style=\"text-align: justify;\">Are the customers for Big Data your existing corporate accounts? Or is there huge potential within the small and medium business sectors? Or is this something to sell to individuals?</p>\r\n<p style=\"text-align: justify;\">Should you sell Big Data to the customers\' marketing departments? Or through their existing ad agencies? Or to their IT groups?</p>\r\n<p style=\"text-align: justify;\">Or is the market defined by product and application: are we selling to buyers of customer profile data? Or buyers of identity services?</p>\r\n<p style=\"text-align: justify;\">The potential answer to all these questions is: \'yes\'. Because the buyers of Big Data services form a complex multi-dimensional market which is defined by:</p>\r\n\r\n<ul style=\"text-align: justify;\">\r\n	<li>The industry vertical you are selling to (fmcg, utilities, retail, etc)</li>\r\n	<li>The role of the person you are selling to (media planner, digital media executive, strategic planner, etc)</li>\r\n	<li>The type of Big Data product you are selling (customer profile data, location data, real-time data, etc)</li>\r\n</ul>\r\n<p style=\"text-align: justify;\">And understanding the interaction between these customer types is key to identifying real, growable markets for your Big Data products.</p>\r\n\r\n<h5 style=\"text-align: justify;\">What do your customers want?</h5>\r\nThe good news: there are many Big Data applications that customers are clamoring for that are well-defined and can be readily identified.\r\n<p style=\"text-align: justify;\"><a href=\"http://redwingconsulting.com/wp-content/uploads/Monetizing-Big-Data-chart-2.png\"><img class=\"alignright\" alt=\"Monetizing Big Data chart 1 (small)\" src=\"http://redwingconsulting.com/wp-content/uploads/Monetizing-Big-Data-chart-1-small.png\" width=\"450\" height=\"286\" /></a></p>\r\n<p style=\"text-align: justify;\">Redwing conducts regular in-depth research efforts to collate these, and a subset of our database is shown in the graphic to the right (click on the graphic for a larger version).</p>\r\n<p style=\"text-align: justify;\">The bad news: customers themselves often don\'t know what they want from Big Data services. Obtaining data sets from mobile operators is new to them too, and they often don\'t know what is available or what could be available.</p>\r\n&nbsp;\r\n\r\nThe quick solution:\r\n<ol>\r\n	<li>Set up mechanisms to poll your potential customers, such as market research programs or customer feedback panels.</li>\r\n	<li>Build relationships with exemplar customers in the key verticals you wish to target, and learn from them.</li>\r\n	<li>Look for opportunities to integrate your high-value data into their existing systems and programs - evolution is always easier than revolution for customers.</li>\r\n</ol>\r\n<h5>How do customers want your Big Data products to be packaged?</h5>\r\n&nbsp;\r\n<h5>What is required to deliver a great customer experience?</h5>\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n&nbsp;','Monetizing Big Data','','inherit','closed','open','','2725-revision-v1','','','2013-09-09 18:17:06','2013-09-09 18:17:06','',2725,'http://redwingconsulting.com/uncategorized/2725-revision-v1/',0,'revision','',0),(2796,5,'2013-09-09 18:18:15','2013-09-09 18:18:15','<img class=\"alignnone size-full wp-image-2773\" alt=\"Monetizing Big Data graphic 1\" src=\"http://redwingconsulting.com/wp-content/uploads/Monetizing-Big-Data-graphic-1.png\" width=\"760\" height=\"246\" />\r\n<h4 style=\"text-align: justify;\">The potential for mobile operators to generate huge amounts of revenue from Big Data is undeniable, solely based on the volume, richness and breadth of customer data that flows across a mobile network. So clearly the key question is <strong><em>how</em></strong> can that raw data be turned into products and services which corporate customers and individuals will want to buy?</h4>\r\n<h5>Always, always, start from the customer</h5>\r\n<p style=\"text-align: justify;\">For over two decades, Redwing has been working with mobile operators to help them get from business concepts to revenue-generating service launches. In that time, we\'ve developed a number of fundamental principles that help guide the business launch process:</p>\r\n<img class=\"size-full wp-image-2782 aligncenter\" alt=\"Monetizing Big Data text box 6\" src=\"http://redwingconsulting.com/wp-content/uploads/Monetizing-Big-Data-text-box-6.png\" width=\"600\" height=\"172\" />\r\n<p style=\"text-align: justify;\">On the surface these look like simple questions to answer. But in reality, these are <strong>extremely non-trivial</strong> questions, and require significant amounts of new thinking on the part of the Big Data team.</p>\r\n\r\n<h5>Who are your customers?</h5>\r\n<p style=\"text-align: justify;\">Are the customers for Big Data your existing corporate accounts? Or is there huge potential within the small and medium business sectors? Or is this something to sell to individuals?</p>\r\n<p style=\"text-align: justify;\">Should you sell Big Data to the customers\' marketing departments? Or through their existing ad agencies? Or to their IT groups?</p>\r\n<p style=\"text-align: justify;\">Or is the market defined by product and application: are we selling to buyers of customer profile data? Or buyers of identity services?</p>\r\n<p style=\"text-align: justify;\">The potential answer to all these questions is: \'yes\'. Because the buyers of Big Data services form a complex multi-dimensional market which is defined by:</p>\r\n\r\n<ul style=\"text-align: justify;\">\r\n	<li>The industry vertical you are selling to (fmcg, utilities, retail, etc)</li>\r\n	<li>The role of the person you are selling to (media planner, digital media executive, strategic planner, etc)</li>\r\n	<li>The type of Big Data product you are selling (customer profile data, location data, real-time data, etc)</li>\r\n</ul>\r\n<p style=\"text-align: justify;\">And understanding the interaction between these customer types is key to identifying real, growable markets for your Big Data products.</p>\r\n\r\n<h5 style=\"text-align: justify;\">What do your customers want?</h5>\r\nThe good news: there are many Big Data applications that customers are clamoring for that are well-defined and can be readily identified.\r\n<p style=\"text-align: justify;\"><a href=\"http://redwingconsulting.com/wp-content/uploads/Monetizing-Big-Data-chart-2.png\"><img class=\"alignright\" alt=\"Monetizing Big Data chart 1 (small)\" src=\"http://redwingconsulting.com/wp-content/uploads/Monetizing-Big-Data-chart-1-small.png\" width=\"450\" height=\"286\" /></a></p>\r\n<p style=\"text-align: justify;\">Redwing conducts regular in-depth research efforts to collate these, and a subset of our database is shown in the graphic to the right (click on the graphic for a larger version).</p>\r\n<p style=\"text-align: justify;\">The bad news: customers themselves often don\'t know what they want from Big Data services. Obtaining data sets from mobile operators is new to them too, and they often don\'t know what is available or what could be available.</p>\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\nThere are three basic approaches to address this:\r\n<ol>\r\n	<li>Set up mechanisms to poll your potential customers, such as market research programs or customer feedback panels.</li>\r\n	<li>Build relationships with exemplar customers in the key verticals you wish to target, and learn from them.</li>\r\n	<li>Look for opportunities to integrate your high-value data into their existing systems and programs - evolution is always easier than revolution for customers.</li>\r\n</ol>\r\n<h5>How do customers want your Big Data products to be packaged?</h5>\r\n&nbsp;\r\n<h5>What is required to deliver a great customer experience?</h5>\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n&nbsp;','Monetizing Big Data','','inherit','closed','open','','2725-revision-v1','','','2013-09-09 18:18:15','2013-09-09 18:18:15','',2725,'http://redwingconsulting.com/uncategorized/2725-revision-v1/',0,'revision','',0),(2797,5,'2013-06-01 03:54:08','2013-06-01 03:54:08','<div class=\"ez-only\">[nivoslider slug=\"redwing-home-page-slider\"]</div>\r\n<div class=\"ez-two-fifths ez-first\">You\'re building a Big Data analytics capability...<br /><sp><br />...we help you build a business around that.<br />\r\n</sp></div>\r\n<div class=\"ez-three-fifths\">\r\n<p>Redwing specializes in helping mobile operators commercialize their Big Data assets by transforming their data analytics teams into externally-oriented new lines of business.</p>\r\n<p>We help operators to create new revenue streams by identifying key target customers, creating Big Data products and services, developing pricing and revenue models and identifying partnership requirements.</p>\r\n<p>With over twenty years experience of working around the globe with companies such as Verizon, Telefonica and Vodafone, we know the challenges of transforming large telecoms companies. We can help your Big Data team create an exciting and profitable new future.</p>\r\n</div>\r\n<div class=\"ez-row-wrap-border\"> </div>\r\n<div class=\"ez-two-sixths ez-first\">\r\n<h3>LATEST POST</h3>\r\n<p><img title=\"How mobile operators are tooling up for Big Data\" alt=\"How mobile operators are tooling up for Big Data\" src=\"http://redwingconsulting.com/wp-content/uploads/Latest-post.jpg\" width=\"260\" height=\"74\" /></p>\r\n</div>\r\n<div class=\"ez-two-sixths\">\r\n<h3>MOST POPULAR POSTS</h3>\r\n<p><img title=\"Redwing Consulting most popular posts\" alt=\"Redwing Consulting most popular posts\" src=\"http://redwingconsulting.com/wp-content/uploads/Ranking.jpg\" width=\"260\" height=\"74\" /></p>\r\n</div>\r\n<div class=\"ez-two-sixths\">\r\n<h3>BIG DATA ARTICLES</h3>\r\n<p><img title=\"Redwing Consulting useful links\" alt=\"Redwing Consulting useful links\" src=\"http://redwingconsulting.com/wp-content/uploads/Useful-links.jpg\" width=\"260\" height=\"74\" /></p>\r\n</div>\r\n<div class=\"ez-one-third ez-first\">\r\n<h4>From internal analytics to external Big Data monetization</h4>\r\n<p>&nbsp;</p>\r\n<p>Most mobile operators are beginning their Big Data journey by implementing analytics-led programs designed to improve internal business operations and to enhance the customer experience.</p>\r\n<p>However, a significant Big Data monetization opportunity lies in the development of new Big Data product offerings that will deliver meaningful value to external clients.</p>\r\n<p>We have identified some of the key issues facing operators in transforming their Big Data operations from an internal company focus to a market-facing orientation.</p>\r\n<p><a href=\"http://redwingconsulting.com/operations-posts/from-internal-analytics-to-external-big-data-monetization/\">[Read full post]</a></p>\r\n</div>\r\n<div class=\"ez-one-third\">\r\n<p><a href=\"http://redwingconsulting.com/operations-posts/from-internal-analytics-to-external-big-data-monetization/\">From internal analytics to external Big Data monetization</a></p>\r\n<p><a href=\"http://redwingconsulting.com/big-data-products/bottom-up-approach-to-commercialize-big-data-products/\">The bottom-up approach to commercialize Big Data products</a></p>\r\n<p><a href=\"http://redwingconsulting.com/organization-posts/organization-models-commercializing-big-data/\">Organization models for commercializing Big Data</a></p>\r\n<p><a href=\"http://redwingconsulting.com/big-data-products/opportunities-monetize-big-data/\">Where are the opportunities to monetize Big Data?</a></p>\r\n<p><a href=\"http://redwingconsulting.com/organization-posts/structured-process-commercializing-big-data-products/\">A structured process for commercializing Big Data products</a></p>\r\n<p><a href=\"http://redwingconsulting.com/analysis-posts/big-data-monetization-jewel-in-the-crown/\">Big data monetization - the Jewel in the Crown for mobile operators</a></p>\r\n</div>\r\n<div class=\"ez-one-third\">\r\n<p><a href=\"http://www.totaltele.com/view.aspx?ID=477094\" target=\"_blank\">Telcos Can Survive On Big Data Alone - Sprint</a></p>\r\n<p><a href=\"http://www.technologyreview.com/news/513016/how-wireless-carriers-are-monetizing-your-movements/\" target=\"_blank\">How Wireless Carriers Are Monetizing Your Movements</a></p>\r\n<p><a href=\"http://ovum.com/2012/10/08/asian-mobile-operators-claim-that-user-data-analytics-gives-them-an-edge/\" target=\"_blank\">Asian Mobile Operators Claim That User Data Analytics Gives Them An Edge</a></p>\r\n<p><a href=\"http://www.eurocomms.com/features/opinion/8860-opinion-theres-no-turning-back-for-telcos-in-2013-reinvention-is-a-must\" target=\"_blank\">There\'s No Turning Back For Telcos in 2013 - Reinvention Is A Must</a></p>\r\n<p><a href=\"http://www.hottopicsevents.com/2013/04/24/telcos-transactions-and-trust/\" target=\"_blank\">Telcos, Transactions and Trust</a></p>\r\n</div>\r\n','Home','','publish','closed','closed','','home','','','2013-10-14 05:56:09','2013-10-14 05:56:09','',0,'http://redwingconsulting.com/?page_id=2797',0,'page','',0),(2798,5,'2013-09-10 02:45:27','2013-09-10 02:45:27','<div class=\"ez-row-wrap-border\">\r\n<h3>One Column</h3>\r\n<div class=\"ez-only>This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-row-wrap-border\">\r\n<h3>Two Columns</h3>\r\n<div class=\"ez-one-half ez-first\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-half\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n</div>\r\n<div class=\"ez-row-wrap-border\">\r\n<h3>One Column</h3>\r\n<div class=\"ez-only>This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-row-wrap-border\">\r\n<h3>Three Columns</h3>\r\n<div class=\"ez-one-third ez-first\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-third\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-third\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n</div>','EZ-column-test','','inherit','closed','open','','2797-revision-v1','','','2013-09-10 02:45:27','2013-09-10 02:45:27','',2797,'http://redwingconsulting.com/uncategorized/2797-revision-v1/',0,'revision','',0),(2799,5,'2013-09-10 03:53:57','2013-09-10 03:53:57','<div class=\"ez-row-wrap-border\">\r\n<h3>One Column</h3>\r\n<div class=\"ez-only>This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n</div>\r\n\r\n<div class=\"ez-row-wrap-border\">\r\n<h3>Two Columns</h3>\r\n<div class=\"ez-one-half ez-first\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-half\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n</div>\r\n\r\n<div class=\"ez-row-wrap-border\">\r\n<h3>One Column</h3>\r\n<div class=\"ez-only>This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n</div>\r\n\r\n<div class=\"ez-row-wrap-border\">\r\n<h3>Three Columns</h3>\r\n<div class=\"ez-one-third ez-first\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-third\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-third\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n</div>','EZ-column-test','','inherit','closed','open','','2797-revision-v1','','','2013-09-10 03:53:57','2013-09-10 03:53:57','',2797,'http://redwingconsulting.com/uncategorized/2797-revision-v1/',0,'revision','',0),(2801,5,'2013-09-10 03:55:09','2013-09-10 03:55:09','<div class=\"ez-row-wrap-border\">\r\n<h3>One Column</h3>\r\n<div class=\"ez-only>This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n</div>\r\n\r\n<div class=\"ez-row-wrap-border\">\r\n<h3>Two Columns</h3>\r\n<div class=\"ez-one-half ez-first\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-half\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n</div>\r\n\r\n','EZ-column-test','','inherit','closed','open','','2797-revision-v1','','','2013-09-10 03:55:09','2013-09-10 03:55:09','',2797,'http://redwingconsulting.com/uncategorized/2797-revision-v1/',0,'revision','',0),(2802,5,'2013-09-10 04:00:51','2013-09-10 04:00:51','<div class=\"ez-row-wrap-border\">\r\n<h3>Two Columns</h3>\r\n<div class=\"ez-one-half ez-first\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-half\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n</div>\r\n<div class=\"ez-row-wrap-border\">\r\n<h3>Two Columns</h3>\r\n<div class=\"ez-one-third ez-first\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-two-thirds\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress. This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n</div>\r\n<div class=\"ez-row-wrap-border\">\r\n<h3>Two Columns</h3>\r\n<div class=\"ez-one-fourth ez-first\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-three-fourths\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress. This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress. This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n</div>\r\n<div class=\"ez-row-wrap-border\">\r\n<h3>Two Columns</h3>\r\n<div class=\"ez-one-fifth ez-first\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-four-fifths\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress. This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress. This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress. This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n</div>\r\n<div class=\"ez-row-wrap-border\">\r\n<h3>Two Columns</h3>\r\n<div class=\"ez-one-sixth ez-first\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-five-sixths\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress. This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress. This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress. This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress. This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n</div>\r\n<div class=\"ez-row-wrap-border\">\r\n<h3>Three Columns</h3>\r\n<div class=\"ez-one-third ez-first\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-third\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-third\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n</div>\r\n<div class=\"ez-row-wrap-border\">\r\n<h3>Three Columns</h3>\r\n<div class=\"ez-one-fourth ez-first\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-fourth\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-two-fourths\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress. This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n</div>\r\n<div class=\"ez-row-wrap-border\">\r\n<h3>Three Columns</h3>\r\n<div class=\"ez-one-fifth ez-first\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-fifth\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-three-fifths\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress. This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress. This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n</div>\r\n<div class=\"ez-row-wrap-border\">\r\n<h3>Three Columns</h3>\r\n<div class=\"ez-one-sixth ez-first\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-sixth\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-four-sixths\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress. This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress. This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n</div>\r\n<div class=\"ez-row-wrap-border\">\r\n<h3>Four Columns</h3>\r\n<div class=\"ez-one-fourth ez-first\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-fourth\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-fourth\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-fourth\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n</div>\r\n<div class=\"ez-row-wrap-border\">\r\n<h3>Four Columns</h3>\r\n<div class=\"ez-one-fifth ez-first\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-fifth\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-fifth\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-two-fifths\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress. This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n</div>\r\n<div class=\"ez-row-wrap-border\">\r\n<h3>Four Columns</h3>\r\n<div class=\"ez-one-sixth ez-first\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-sixth\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-sixth\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-three-sixths\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress. This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress. This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n</div>\r\n<div class=\"ez-row-wrap-border\">\r\n<h3>Five Columns</h3>\r\n<div class=\"ez-one-fifth ez-first\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-fifth\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-fifth\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-fifth\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-fifth\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n</div>\r\n<div class=\"ez-row-wrap-border\">\r\n<h3>Five Columns</h3>\r\n<div class=\"ez-one-sixth ez-first\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-sixth\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-sixth\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-sixth\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-two-sixths\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress. This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n</div>\r\n<h3>Six Columns</h3>\r\n<div class=\"ez-one-sixth ez-first\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-sixth\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-sixth\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-sixth\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-sixth\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-sixth\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>','EZ-column-test','','inherit','closed','open','','2797-revision-v1','','','2013-09-10 04:00:51','2013-09-10 04:00:51','',2797,'http://redwingconsulting.com/uncategorized/2797-revision-v1/',0,'revision','',0),(2803,5,'2013-09-10 04:04:53','2013-09-10 04:04:53','<div class=\"ez-first\">[nivoslider slug=\"nivo-test\"]</div>\r\n</div>\r\n<div class=\"ez-row-wrap-border\">\r\n<h3>Two Columns</h3>\r\n<div class=\"ez-one-half ez-first\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-half\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n</div>\r\n<div class=\"ez-row-wrap-border\">\r\n<h3>Two Columns</h3>\r\n<div class=\"ez-one-third ez-first\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-two-thirds\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress. This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n</div>\r\n<div class=\"ez-row-wrap-border\">\r\n<h3>Two Columns</h3>\r\n<div class=\"ez-one-fourth ez-first\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-three-fourths\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress. This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress. This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n</div>\r\n<div class=\"ez-row-wrap-border\">\r\n<h3>Two Columns</h3>\r\n<div class=\"ez-one-fifth ez-first\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-four-fifths\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress. This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress. This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress. This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n</div>\r\n<div class=\"ez-row-wrap-border\">\r\n<h3>Two Columns</h3>\r\n<div class=\"ez-one-sixth ez-first\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-five-sixths\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress. This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress. This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress. This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress. This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n</div>\r\n<div class=\"ez-row-wrap-border\">\r\n<h3>Three Columns</h3>\r\n<div class=\"ez-one-third ez-first\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-third\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-third\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n</div>\r\n<div class=\"ez-row-wrap-border\">\r\n<h3>Three Columns</h3>\r\n<div class=\"ez-one-fourth ez-first\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-fourth\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-two-fourths\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress. This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n</div>\r\n<div class=\"ez-row-wrap-border\">\r\n<h3>Three Columns</h3>\r\n<div class=\"ez-one-fifth ez-first\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-fifth\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-three-fifths\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress. This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress. This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n</div>\r\n<div class=\"ez-row-wrap-border\">\r\n<h3>Three Columns</h3>\r\n<div class=\"ez-one-sixth ez-first\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-sixth\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-four-sixths\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress. This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress. This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n</div>\r\n<div class=\"ez-row-wrap-border\">\r\n<h3>Four Columns</h3>\r\n<div class=\"ez-one-fourth ez-first\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-fourth\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-fourth\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-fourth\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n</div>\r\n<div class=\"ez-row-wrap-border\">\r\n<h3>Four Columns</h3>\r\n<div class=\"ez-one-fifth ez-first\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-fifth\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-fifth\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-two-fifths\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress. This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n</div>\r\n<div class=\"ez-row-wrap-border\">\r\n<h3>Four Columns</h3>\r\n<div class=\"ez-one-sixth ez-first\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-sixth\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-sixth\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-three-sixths\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress. This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress. This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n</div>\r\n<div class=\"ez-row-wrap-border\">\r\n<h3>Five Columns</h3>\r\n<div class=\"ez-one-fifth ez-first\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-fifth\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-fifth\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-fifth\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-fifth\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n</div>\r\n<div class=\"ez-row-wrap-border\">\r\n<h3>Five Columns</h3>\r\n<div class=\"ez-one-sixth ez-first\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-sixth\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-sixth\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-sixth\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-two-sixths\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress. This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n</div>\r\n<h3>Six Columns</h3>\r\n<div class=\"ez-one-sixth ez-first\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-sixth\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-sixth\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-sixth\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-sixth\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-sixth\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>','EZ-column-test','','inherit','closed','open','','2797-revision-v1','','','2013-09-10 04:04:53','2013-09-10 04:04:53','',2797,'http://redwingconsulting.com/uncategorized/2797-revision-v1/',0,'revision','',0),(2804,5,'2013-09-10 04:11:35','2013-09-10 04:11:35','<div class=\"ez-only\">[nivoslider slug=\"nivo-test\"]</div>\r\n</div>\r\n<div class=\"ez-row-wrap-border\">\r\n<h3>Two Columns</h3>\r\n<div class=\"ez-one-half ez-first\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-half\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n</div>\r\n<div class=\"ez-only\">Spacer line</div>\r\n</div>\r\n\r\n<div class=\"ez-row-wrap-border\">\r\n<h3>Two Columns</h3>\r\n<div class=\"ez-one-third ez-first\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-two-thirds\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress. This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n</div>\r\n<div class=\"ez-row-wrap-border\">\r\n<h3>Two Columns</h3>\r\n<div class=\"ez-one-fourth ez-first\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-three-fourths\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress. This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress. This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n</div>\r\n<div class=\"ez-row-wrap-border\">\r\n<h3>Two Columns</h3>\r\n<div class=\"ez-one-fifth ez-first\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-four-fifths\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress. This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress. This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress. This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n</div>\r\n<div class=\"ez-row-wrap-border\">\r\n<h3>Two Columns</h3>\r\n<div class=\"ez-one-sixth ez-first\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-five-sixths\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress. This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress. This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress. This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress. This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n</div>\r\n<div class=\"ez-row-wrap-border\">\r\n<h3>Three Columns</h3>\r\n<div class=\"ez-one-third ez-first\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-third\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-third\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n</div>\r\n<div class=\"ez-row-wrap-border\">\r\n<h3>Three Columns</h3>\r\n<div class=\"ez-one-fourth ez-first\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-fourth\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-two-fourths\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress. This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n</div>\r\n<div class=\"ez-row-wrap-border\">\r\n<h3>Three Columns</h3>\r\n<div class=\"ez-one-fifth ez-first\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-fifth\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-three-fifths\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress. This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress. This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n</div>\r\n<div class=\"ez-row-wrap-border\">\r\n<h3>Three Columns</h3>\r\n<div class=\"ez-one-sixth ez-first\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-sixth\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-four-sixths\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress. This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress. This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n</div>\r\n<div class=\"ez-row-wrap-border\">\r\n<h3>Four Columns</h3>\r\n<div class=\"ez-one-fourth ez-first\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-fourth\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-fourth\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-fourth\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n</div>\r\n<div class=\"ez-row-wrap-border\">\r\n<h3>Four Columns</h3>\r\n<div class=\"ez-one-fifth ez-first\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-fifth\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-fifth\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-two-fifths\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress. This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n</div>\r\n<div class=\"ez-row-wrap-border\">\r\n<h3>Four Columns</h3>\r\n<div class=\"ez-one-sixth ez-first\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-sixth\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-sixth\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-three-sixths\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress. This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress. This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n</div>\r\n<div class=\"ez-row-wrap-border\">\r\n<h3>Five Columns</h3>\r\n<div class=\"ez-one-fifth ez-first\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-fifth\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-fifth\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-fifth\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-fifth\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n</div>\r\n<div class=\"ez-row-wrap-border\">\r\n<h3>Five Columns</h3>\r\n<div class=\"ez-one-sixth ez-first\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-sixth\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-sixth\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-sixth\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-two-sixths\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress. This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n</div>\r\n<h3>Six Columns</h3>\r\n<div class=\"ez-one-sixth ez-first\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-sixth\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-sixth\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-sixth\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-sixth\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-sixth\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>','EZ-column-test','','inherit','closed','open','','2797-revision-v1','','','2013-09-10 04:11:35','2013-09-10 04:11:35','',2797,'http://redwingconsulting.com/uncategorized/2797-revision-v1/',0,'revision','',0),(2805,5,'2013-09-10 04:21:57','2013-09-10 04:21:57','<div class=\"ez-only\">[nivoslider slug=\"nivo-test\"]</div>\r\n</div>\r\n<div class=\"ez-one-third ez-first\">We help you monetize<br>your Big Data assets</div>\r\n<div class=\"ez-two-thirds\">Redwing specializes in helping mobile operators commercialize their Big Data assets by transforming their data analytics teams into externally-oriented new lines of business.&nbsp;&nbsp;We help operators to create new revenue streams by identifying key target customers, creating Big Data products and services, developing pricing and revenue models and identifying partnership requirements.<br>\r\nWith over twenty years experience of working around the globe with companies such as Verizon, Telfonica and Vodafone, we know the challenges of transforming large telecoms companies. We can help navigate into an exciting and profitable new future.</div>\r\n<div class=\"ez-row-wrap-border\">\r\n<div class=\"ez-only\"></div>\r\n</div>\r\n\r\n<div class=\"ez-row-wrap-border\">\r\n<h3>Two Columns</h3>\r\n<div class=\"ez-one-third ez-first\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-two-thirds\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress. This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n</div>\r\n<div class=\"ez-row-wrap-border\">\r\n<h3>Two Columns</h3>\r\n<div class=\"ez-one-fourth ez-first\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-three-fourths\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress. This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress. This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n</div>\r\n<div class=\"ez-row-wrap-border\">\r\n<h3>Two Columns</h3>\r\n<div class=\"ez-one-fifth ez-first\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-four-fifths\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress. This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress. This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress. This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n</div>\r\n<div class=\"ez-row-wrap-border\">\r\n<h3>Two Columns</h3>\r\n<div class=\"ez-one-sixth ez-first\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-five-sixths\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress. This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress. This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress. This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress. This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n</div>\r\n<div class=\"ez-row-wrap-border\">\r\n<h3>Three Columns</h3>\r\n<div class=\"ez-one-third ez-first\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-third\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-third\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n</div>\r\n<div class=\"ez-row-wrap-border\">\r\n<h3>Three Columns</h3>\r\n<div class=\"ez-one-fourth ez-first\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-fourth\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-two-fourths\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress. This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n</div>\r\n<div class=\"ez-row-wrap-border\">\r\n<h3>Three Columns</h3>\r\n<div class=\"ez-one-fifth ez-first\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-fifth\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-three-fifths\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress. This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress. This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n</div>\r\n<div class=\"ez-row-wrap-border\">\r\n<h3>Three Columns</h3>\r\n<div class=\"ez-one-sixth ez-first\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-sixth\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-four-sixths\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress. This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress. This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n</div>\r\n<div class=\"ez-row-wrap-border\">\r\n<h3>Four Columns</h3>\r\n<div class=\"ez-one-fourth ez-first\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-fourth\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-fourth\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-fourth\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n</div>\r\n<div class=\"ez-row-wrap-border\">\r\n<h3>Four Columns</h3>\r\n<div class=\"ez-one-fifth ez-first\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-fifth\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-fifth\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-two-fifths\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress. This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n</div>\r\n<div class=\"ez-row-wrap-border\">\r\n<h3>Four Columns</h3>\r\n<div class=\"ez-one-sixth ez-first\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-sixth\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-sixth\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-three-sixths\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress. This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress. This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n</div>\r\n<div class=\"ez-row-wrap-border\">\r\n<h3>Five Columns</h3>\r\n<div class=\"ez-one-fifth ez-first\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-fifth\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-fifth\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-fifth\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-fifth\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n</div>\r\n<div class=\"ez-row-wrap-border\">\r\n<h3>Five Columns</h3>\r\n<div class=\"ez-one-sixth ez-first\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-sixth\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-sixth\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-sixth\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-two-sixths\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress. This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n</div>\r\n<h3>Six Columns</h3>\r\n<div class=\"ez-one-sixth ez-first\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-sixth\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-sixth\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-sixth\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-sixth\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-sixth\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>','EZ-column-test','','inherit','closed','open','','2797-revision-v1','','','2013-09-10 04:21:57','2013-09-10 04:21:57','',2797,'http://redwingconsulting.com/uncategorized/2797-revision-v1/',0,'revision','',0),(2806,5,'2013-09-10 04:22:37','2013-09-10 04:22:37','<div class=\"ez-only\">[nivoslider slug=\"nivo-test\"]</div>\r\n</div>\r\n<div class=\"ez-one-third ez-first\">We help you monetize<br>your Big Data assets</div>\r\n<div class=\"ez-two-thirds\">Redwing specializes in helping mobile operators commercialize their Big Data assets by transforming their data analytics teams into externally-oriented new lines of business.<br><br>We help operators to create new revenue streams by identifying key target customers, creating Big Data products and services, developing pricing and revenue models and identifying partnership requirements.<br><br>\r\nWith over twenty years experience of working around the globe with companies such as Verizon, Telfonica and Vodafone, we know the challenges of transforming large telecoms companies. We can help navigate into an exciting and profitable new future.</div>\r\n<div class=\"ez-row-wrap-border\">\r\n<div class=\"ez-only\"></div>\r\n</div>\r\n\r\n<div class=\"ez-row-wrap-border\">\r\n<h3>Two Columns</h3>\r\n<div class=\"ez-one-third ez-first\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-two-thirds\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress. This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n</div>\r\n<div class=\"ez-row-wrap-border\">\r\n<h3>Two Columns</h3>\r\n<div class=\"ez-one-fourth ez-first\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-three-fourths\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress. This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress. This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n</div>\r\n<div class=\"ez-row-wrap-border\">\r\n<h3>Two Columns</h3>\r\n<div class=\"ez-one-fifth ez-first\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-four-fifths\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress. This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress. This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress. This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n</div>\r\n<div class=\"ez-row-wrap-border\">\r\n<h3>Two Columns</h3>\r\n<div class=\"ez-one-sixth ez-first\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-five-sixths\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress. This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress. This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress. This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress. This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n</div>\r\n<div class=\"ez-row-wrap-border\">\r\n<h3>Three Columns</h3>\r\n<div class=\"ez-one-third ez-first\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-third\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-third\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n</div>\r\n<div class=\"ez-row-wrap-border\">\r\n<h3>Three Columns</h3>\r\n<div class=\"ez-one-fourth ez-first\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-fourth\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-two-fourths\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress. This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n</div>\r\n<div class=\"ez-row-wrap-border\">\r\n<h3>Three Columns</h3>\r\n<div class=\"ez-one-fifth ez-first\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-fifth\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-three-fifths\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress. This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress. This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n</div>\r\n<div class=\"ez-row-wrap-border\">\r\n<h3>Three Columns</h3>\r\n<div class=\"ez-one-sixth ez-first\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-sixth\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-four-sixths\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress. This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress. This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n</div>\r\n<div class=\"ez-row-wrap-border\">\r\n<h3>Four Columns</h3>\r\n<div class=\"ez-one-fourth ez-first\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-fourth\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-fourth\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-fourth\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n</div>\r\n<div class=\"ez-row-wrap-border\">\r\n<h3>Four Columns</h3>\r\n<div class=\"ez-one-fifth ez-first\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-fifth\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-fifth\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-two-fifths\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress. This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n</div>\r\n<div class=\"ez-row-wrap-border\">\r\n<h3>Four Columns</h3>\r\n<div class=\"ez-one-sixth ez-first\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-sixth\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-sixth\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-three-sixths\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress. This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress. This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n</div>\r\n<div class=\"ez-row-wrap-border\">\r\n<h3>Five Columns</h3>\r\n<div class=\"ez-one-fifth ez-first\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-fifth\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-fifth\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-fifth\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-fifth\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n</div>\r\n<div class=\"ez-row-wrap-border\">\r\n<h3>Five Columns</h3>\r\n<div class=\"ez-one-sixth ez-first\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-sixth\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-sixth\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-sixth\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-two-sixths\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress. This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n</div>\r\n<h3>Six Columns</h3>\r\n<div class=\"ez-one-sixth ez-first\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-sixth\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-sixth\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-sixth\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-sixth\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-sixth\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>','EZ-column-test','','inherit','closed','open','','2797-revision-v1','','','2013-09-10 04:22:37','2013-09-10 04:22:37','',2797,'http://redwingconsulting.com/uncategorized/2797-revision-v1/',0,'revision','',0),(2807,5,'2013-09-10 04:32:15','2013-09-10 04:32:15','<div class=\"ez-only\">[nivoslider slug=\"nivo-test\"]</div>\r\n</div>\r\n\r\n<div class=\"ez-one-third ez-first\">We help you monetize<br>your Big Data assets</div>\r\n<div class=\"ez-two-thirds\">Redwing specializes in helping mobile operators commercialize their Big Data assets by transforming their data analytics teams into externally-oriented new lines of business.<br><br>We help operators to create new revenue streams by identifying key target customers, creating Big Data products and services, developing pricing and revenue models and identifying partnership requirements.<br><br>\r\nWith over twenty years experience of working around the globe with companies such as Verizon, Telfonica and Vodafone, we know the challenges of transforming large telecoms companies. We can help navigate into an exciting and profitable new future.</div>\r\n<div class=\"ez-row-wrap-border\">\r\n\r\n<div class=\"ez-only\"></div>\r\n</div>\r\n\r\n<div class=\"ez-row-wrap-border\">\r\n<div class=\"ez-two-sixths ez-first\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-two-sixths\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-two-sixths\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n</div>\r\n','EZ-column-test','','inherit','closed','open','','2797-revision-v1','','','2013-09-10 04:32:15','2013-09-10 04:32:15','',2797,'http://redwingconsulting.com/uncategorized/2797-revision-v1/',0,'revision','',0),(2808,5,'2013-09-10 04:52:01','2013-09-10 04:52:01','<div class=\"ez-only\">[nivoslider slug=\"nivo-test\"]</div>\r\n</div>\r\n\r\n<div class=\"ez-one-third ez-first\">We help you monetize<br>your Big Data assets</div>\r\n<div class=\"ez-two-thirds\">Redwing specializes in helping mobile operators commercialize their Big Data assets by transforming their data analytics teams into externally-oriented new lines of business.<br><br>We help operators to create new revenue streams by identifying key target customers, creating Big Data products and services, developing pricing and revenue models and identifying partnership requirements.<br><br>\r\nWith over twenty years experience of working around the globe with companies such as Verizon, Telfonica and Vodafone, we know the challenges of transforming large telecoms companies. We can help navigate into an exciting and profitable new future.</div>\r\n<div class=\"ez-row-wrap-border\">\r\n\r\n<div class=\"ez-only\"></div>\r\n</div>\r\n\r\n<div class=\"ez-row-wrap-border\">\r\n<div class=\"ez-two-sixths ez-first\">\r\n<h3>LATEST POST</h3>\r\n<img src=\"http://redwingconsulting.com/wp-content/uploads/Tools.jpg\" alt=\"How mobile operators are tooling up for Big Data\" title=\"How mobile operators are tooling up for Big Data\" width=\"260\" height=\"74\" />\r\n<ds1>How mobile operators are tooling up for Big Data</ds1>\r\n<ds2>\r\nMobile operators have unique access to the personal and business interactions that their customers generate via wireless-enabled services.\r\n<br>\r\nUnlocking the potential of these captive information assets - structured and unstructured, internal and external - demands that operators have a coherent and integrated data strategy.\r\n<br>\r\nThe principal elements of an integrated data strategy include establishing an enterprise-wide ownership framework for the end-to-end management of data, setting clear goals for how the data will be used and anticipating or responding to market changes...\r\n</ds2><ds3>[Read full post]</ds3>\r\n</div>\r\n\r\n<div class=\"ez-two-sixths\">\r\n<h3>MOST POPULAR POSTS</h3>\r\n<img src=\"http://redwingconsulting.com/wp-content/uploads/Ranking.jpg\" alt=\"Redwing Consulting most popular posts\" title=\"Redwing Consulting most popular posts\" width=\"260\" height=\"74\" />\r\n<ds4>\r\nWhy mobile operators are the natural Big Data companies\r\n<br>\r\nWho will mobile operators need to partner with to sell Big Data services?\r\n<br>\r\nWho will mobile operators be competing with?\r\n<br>\r\nWhat data can mobile operators package and sell, and what would customers use it for?\r\n<br>\r\nHow will mobile operators’ Big Data organisations evolve?\r\n<br>\r\nThe size of the mobile operator Big Data market\r\n</ds4>\r\n</div>\r\n\r\n<div class=\"ez-two-sixths\">\r\n<h3>BIG DATA ARTICLES</h3>\r\n<img src=\"http://redwingconsulting.com/wp-content/uploads/Useful-links.jpg\" alt=\"Redwing Consulting useful links\" title=\"Redwing Consulting useful links\" width=\"260\" height=\"74\" />\r\n<ds5>\r\nHow Big Data will affect privacy (Forbes.com)\r\n<br>\r\nBig Data analytics projects require flexible business structures (Ovum)\r\n<br>\r\nTapping into Mobile Operators\' Big Data (ZDNet)\r\n<br>\r\nUsing big data to boost telco marketing capabilities (McKinsey)\r\n<br>\r\nBig Data is Changing the Face of Telecom (CommScope)\r\n<br>\r\n</ds5>\r\n</div>\r\n</div>\r\n','EZ-column-test','','inherit','closed','open','','2797-revision-v1','','','2013-09-10 04:52:01','2013-09-10 04:52:01','',2797,'http://redwingconsulting.com/uncategorized/2797-revision-v1/',0,'revision','',0),(2809,5,'2013-09-10 05:02:12','2013-09-10 05:02:12','<div class=\"ez-only\">[nivoslider slug=\"nivo-test\"]</div>\r\n</div>\r\n\r\n<div class=\"ez-one-third ez-first\">We help you monetize<br>your Big Data assets</div>\r\n<div class=\"ez-two-thirds\">Redwing specializes in helping mobile operators commercialize their Big Data assets by transforming their data analytics teams into externally-oriented new lines of business.<br><br>We help operators to create new revenue streams by identifying key target customers, creating Big Data products and services, developing pricing and revenue models and identifying partnership requirements.<br><br>\r\nWith over twenty years experience of working around the globe with companies such as Verizon, Telfonica and Vodafone, we know the challenges of transforming large telecoms companies. We can help navigate into an exciting and profitable new future.</div>\r\n<div class=\"ez-row-wrap-border\">\r\n\r\n<div class=\"ez-only\"></div>\r\n</div>\r\n\r\n<div class=\"ez-one-third ez-first\"><h3>LATEST POST</h3><img src=\"http://redwingconsulting.com/wp-content/uploads/Tools.jpg\" alt=\"How mobile operators are tooling up for Big Data\" title=\"How mobile operators are tooling up for Big Data\" width=\"260\" height=\"74\" /></div>\r\n<div class=\"ez-one-third\"><h3>MOST POPULAR POSTS</h3><img src=\"http://redwingconsulting.com/wp-content/uploads/Ranking.jpg\" alt=\"Redwing Consulting most popular posts\" title=\"Redwing Consulting most popular posts\" width=\"260\" height=\"74\" /></div>\r\n<div class=\"ez-one-third\"><h3>BIG DATA ARTICLES</h3><img src=\"http://redwingconsulting.com/wp-content/uploads/Useful-links.jpg\" alt=\"Redwing Consulting useful links\" title=\"Redwing Consulting useful links\" width=\"260\" height=\"74\" /></div>\r\n\r\n<div class=\"ez-two-sixths ez-first\">\r\n\r\n<ds1>How mobile operators are tooling up for Big Data</ds1>\r\n<ds2>\r\nMobile operators have unique access to the personal and business interactions that their customers generate via wireless-enabled services.\r\n<br>\r\nUnlocking the potential of these captive information assets - structured and unstructured, internal and external - demands that operators have a coherent and integrated data strategy.\r\n<br>\r\nThe principal elements of an integrated data strategy include establishing an enterprise-wide ownership framework for the end-to-end management of data, setting clear goals for how the data will be used and anticipating or responding to market changes...\r\n</ds2><ds3>[Read full post]</ds3>\r\n</div>\r\n\r\n<div class=\"ez-two-sixths\">\r\n\r\n<ds4>\r\nWhy mobile operators are the natural Big Data companies\r\n<br>\r\nWho will mobile operators need to partner with to sell Big Data services?\r\n<br>\r\nWho will mobile operators be competing with?\r\n<br>\r\nWhat data can mobile operators package and sell, and what would customers use it for?\r\n<br>\r\nHow will mobile operators’ Big Data organisations evolve?\r\n<br>\r\nThe size of the mobile operator Big Data market\r\n</ds4>\r\n</div>\r\n\r\n<div class=\"ez-two-sixths\">\r\n\r\n<ds5>\r\nHow Big Data will affect privacy (Forbes.com)\r\n<br>\r\nBig Data analytics projects require flexible business structures (Ovum)\r\n<br>\r\nTapping into Mobile Operators\' Big Data (ZDNet)\r\n<br>\r\nUsing big data to boost telco marketing capabilities (McKinsey)\r\n<br>\r\nBig Data is Changing the Face of Telecom (CommScope)\r\n<br>\r\n</ds5>\r\n</div>\r\n</div>\r\n','EZ-column-test','','inherit','closed','open','','2797-revision-v1','','','2013-09-10 05:02:12','2013-09-10 05:02:12','',2797,'http://redwingconsulting.com/uncategorized/2797-revision-v1/',0,'revision','',0),(2810,5,'2013-09-10 07:02:53','2013-09-10 07:02:53','<div class=\"ez-only\">[nivoslider slug=\"nivo-test\"]</div>\r\n</div>\r\n\r\n<div class=\"ez-two-fifths ez-first\">We help you monetize<br>your Big Data assets</div>\r\n<div class=\"ez-three-fifths\">Redwing specializes in helping mobile operators commercialize their Big Data assets by transforming their data analytics teams into externally-oriented new lines of business.<br><br>We help operators to create new revenue streams by identifying key target customers, creating Big Data products and services, developing pricing and revenue models and identifying partnership requirements.<br><br>\r\nWith over twenty years experience of working around the globe with companies such as Verizon, Telfonica and Vodafone, we know the challenges of transforming large telecoms companies. We can help navigate into an exciting and profitable new future.</div>\r\n<div class=\"ez-row-wrap-border\">\r\n\r\n<div class=\"ez-only\"></div>\r\n</div>\r\n\r\n<div class=\"ez-one-third ez-first\"><h3>LATEST POST</h3><img src=\"http://redwingconsulting.com/wp-content/uploads/Tools.jpg\" alt=\"How mobile operators are tooling up for Big Data\" title=\"How mobile operators are tooling up for Big Data\" width=\"260\" height=\"74\" /></div>\r\n<div class=\"ez-one-third\"><h3>MOST POPULAR POSTS</h3><img src=\"http://redwingconsulting.com/wp-content/uploads/Ranking.jpg\" alt=\"Redwing Consulting most popular posts\" title=\"Redwing Consulting most popular posts\" width=\"260\" height=\"74\" /></div>\r\n<div class=\"ez-one-third\"><h3>BIG DATA ARTICLES</h3><img src=\"http://redwingconsulting.com/wp-content/uploads/Useful-links.jpg\" alt=\"Redwing Consulting useful links\" title=\"Redwing Consulting useful links\" width=\"260\" height=\"74\" /></div>\r\n\r\n<div class=\"ez-two-sixths ez-first\">\r\n\r\n<ds1>How mobile operators are tooling up for Big Data</ds1>\r\n<ds2>\r\nMobile operators have unique access to the personal and business interactions that their customers generate via wireless-enabled services.\r\n<br>\r\nUnlocking the potential of these captive information assets - structured and unstructured, internal and external - demands that operators have a coherent and integrated data strategy.\r\n<br>\r\nThe principal elements of an integrated data strategy include establishing an enterprise-wide ownership framework for the end-to-end management of data, setting clear goals for how the data will be used and anticipating or responding to market changes...\r\n</ds2><ds3>[Read full post]</ds3>\r\n</div>\r\n\r\n<div class=\"ez-two-sixths\">\r\n\r\n<ds4>\r\nWhy mobile operators are the natural Big Data companies\r\n<br>\r\nWho will mobile operators need to partner with to sell Big Data services?\r\n<br>\r\nWho will mobile operators be competing with?\r\n<br>\r\nWhat data can mobile operators package and sell, and what would customers use it for?\r\n<br>\r\nHow will mobile operators’ Big Data organisations evolve?\r\n<br>\r\nThe size of the mobile operator Big Data market\r\n</ds4>\r\n</div>\r\n\r\n<div class=\"ez-two-sixths\">\r\n\r\n<ds5>\r\nHow Big Data will affect privacy (Forbes.com)\r\n<br>\r\nBig Data analytics projects require flexible business structures (Ovum)\r\n<br>\r\nTapping into Mobile Operators\' Big Data (ZDNet)\r\n<br>\r\nUsing big data to boost telco marketing capabilities (McKinsey)\r\n<br>\r\nBig Data is Changing the Face of Telecom (CommScope)\r\n<br>\r\n</ds5>\r\n</div>\r\n</div>\r\n','EZ-column-test','','inherit','closed','open','','2797-revision-v1','','','2013-09-10 07:02:53','2013-09-10 07:02:53','',2797,'http://redwingconsulting.com/uncategorized/2797-revision-v1/',0,'revision','',0),(2811,5,'2013-09-10 07:08:40','2013-09-10 07:08:40','<div class=\"ez-only\">[nivoslider slug=\"nivo-test\"]</div>\r\n\r\n<div class=\"ez-two-fifths ez-first\">We help you monetize<br>your Big Data assets</div>\r\n<div class=\"ez-three-fifths\">Redwing specializes in helping mobile operators commercialize their Big Data assets by transforming their data analytics teams into externally-oriented new lines of business.<br><br>We help operators to create new revenue streams by identifying key target customers, creating Big Data products and services, developing pricing and revenue models and identifying partnership requirements.<br><br>\r\nWith over twenty years experience of working around the globe with companies such as Verizon, Telfonica and Vodafone, we know the challenges of transforming large telecoms companies. We can help navigate into an exciting and profitable new future.</div>\r\n<div class=\"ez-row-wrap-border\">\r\n\r\n<div class=\"ez-row-wrap-border\">\r\n<div class=\"ez-only\"></div>\r\n</div>\r\n\r\n<div class=\"ez-one-third ez-first\"><ds1>LATEST POST</ds1><img src=\"http://redwingconsulting.com/wp-content/uploads/Tools.jpg\" alt=\"How mobile operators are tooling up for Big Data\" title=\"How mobile operators are tooling up for Big Data\" width=\"260\" height=\"74\" /></div>\r\n<div class=\"ez-one-third\"><h3>MOST POPULAR POSTS</h3><img src=\"http://redwingconsulting.com/wp-content/uploads/Ranking.jpg\" alt=\"Redwing Consulting most popular posts\" title=\"Redwing Consulting most popular posts\" width=\"260\" height=\"74\" /></div>\r\n<div class=\"ez-one-third\"><h3>BIG DATA ARTICLES</h3><img src=\"http://redwingconsulting.com/wp-content/uploads/Useful-links.jpg\" alt=\"Redwing Consulting useful links\" title=\"Redwing Consulting useful links\" width=\"260\" height=\"74\" /></div>\r\n\r\n<div class=\"ez-two-sixths ez-first\">\r\n\r\n<ds1>How mobile operators are tooling up for Big Data</ds1>\r\n<ds2>\r\nMobile operators have unique access to the personal and business interactions that their customers generate via wireless-enabled services.\r\n<br>\r\nUnlocking the potential of these captive information assets - structured and unstructured, internal and external - demands that operators have a coherent and integrated data strategy.\r\n<br>\r\nThe principal elements of an integrated data strategy include establishing an enterprise-wide ownership framework for the end-to-end management of data, setting clear goals for how the data will be used and anticipating or responding to market changes...\r\n</ds2><ds3>[Read full post]</ds3>\r\n</div>\r\n\r\n<div class=\"ez-two-sixths\">\r\n\r\n<ds4>\r\nWhy mobile operators are the natural Big Data companies\r\n<br>\r\nWho will mobile operators need to partner with to sell Big Data services?\r\n<br>\r\nWho will mobile operators be competing with?\r\n<br>\r\nWhat data can mobile operators package and sell, and what would customers use it for?\r\n<br>\r\nHow will mobile operators’ Big Data organisations evolve?\r\n<br>\r\nThe size of the mobile operator Big Data market\r\n</ds4>\r\n</div>\r\n\r\n<div class=\"ez-two-sixths\">\r\n\r\n<ds5>\r\nHow Big Data will affect privacy (Forbes.com)\r\n<br>\r\nBig Data analytics projects require flexible business structures (Ovum)\r\n<br>\r\nTapping into Mobile Operators\' Big Data (ZDNet)\r\n<br>\r\nUsing big data to boost telco marketing capabilities (McKinsey)\r\n<br>\r\nBig Data is Changing the Face of Telecom (CommScope)\r\n<br>\r\n</ds5>\r\n</div>\r\n</div>\r\n','EZ-column-test','','inherit','closed','open','','2797-revision-v1','','','2013-09-10 07:08:40','2013-09-10 07:08:40','',2797,'http://redwingconsulting.com/uncategorized/2797-revision-v1/',0,'revision','',0),(2812,5,'2013-09-10 07:09:19','2013-09-10 07:09:19','<div class=\"ez-only\">[nivoslider slug=\"nivo-test\"]</div>\r\n\r\n<div class=\"ez-two-fifths ez-first\">We help you monetize<br>your Big Data assets</div>\r\n<div class=\"ez-three-fifths\">Redwing specializes in helping mobile operators commercialize their Big Data assets by transforming their data analytics teams into externally-oriented new lines of business.<br><br>We help operators to create new revenue streams by identifying key target customers, creating Big Data products and services, developing pricing and revenue models and identifying partnership requirements.<br><br>\r\nWith over twenty years experience of working around the globe with companies such as Verizon, Telfonica and Vodafone, we know the challenges of transforming large telecoms companies. We can help navigate into an exciting and profitable new future.</div>\r\n<div class=\"ez-row-wrap-border\">\r\n\r\n<div class=\"ez-row-wrap-border\">\r\n<div class=\"ez-only\"></div>\r\n</div>\r\n\r\n<div class=\"ez-one-third ez-first\"><h3>LATEST POST</h3><img src=\"http://redwingconsulting.com/wp-content/uploads/Tools.jpg\" alt=\"How mobile operators are tooling up for Big Data\" title=\"How mobile operators are tooling up for Big Data\" width=\"260\" height=\"74\" /></div>\r\n<div class=\"ez-one-third\"><h3>MOST POPULAR POSTS</h3><img src=\"http://redwingconsulting.com/wp-content/uploads/Ranking.jpg\" alt=\"Redwing Consulting most popular posts\" title=\"Redwing Consulting most popular posts\" width=\"260\" height=\"74\" /></div>\r\n<div class=\"ez-one-third\"><h3>BIG DATA ARTICLES</h3><img src=\"http://redwingconsulting.com/wp-content/uploads/Useful-links.jpg\" alt=\"Redwing Consulting useful links\" title=\"Redwing Consulting useful links\" width=\"260\" height=\"74\" /></div>\r\n\r\n<div class=\"ez-two-sixths ez-first\">\r\n\r\n<ds1>How mobile operators are tooling up for Big Data</ds1>\r\n<ds2>\r\nMobile operators have unique access to the personal and business interactions that their customers generate via wireless-enabled services.\r\n<br>\r\nUnlocking the potential of these captive information assets - structured and unstructured, internal and external - demands that operators have a coherent and integrated data strategy.\r\n<br>\r\nThe principal elements of an integrated data strategy include establishing an enterprise-wide ownership framework for the end-to-end management of data, setting clear goals for how the data will be used and anticipating or responding to market changes...\r\n</ds2><ds3>[Read full post]</ds3>\r\n</div>\r\n\r\n<div class=\"ez-two-sixths\">\r\n\r\n<ds4>\r\nWhy mobile operators are the natural Big Data companies\r\n<br>\r\nWho will mobile operators need to partner with to sell Big Data services?\r\n<br>\r\nWho will mobile operators be competing with?\r\n<br>\r\nWhat data can mobile operators package and sell, and what would customers use it for?\r\n<br>\r\nHow will mobile operators’ Big Data organisations evolve?\r\n<br>\r\nThe size of the mobile operator Big Data market\r\n</ds4>\r\n</div>\r\n\r\n<div class=\"ez-two-sixths\">\r\n\r\n<ds5>\r\nHow Big Data will affect privacy (Forbes.com)\r\n<br>\r\nBig Data analytics projects require flexible business structures (Ovum)\r\n<br>\r\nTapping into Mobile Operators\' Big Data (ZDNet)\r\n<br>\r\nUsing big data to boost telco marketing capabilities (McKinsey)\r\n<br>\r\nBig Data is Changing the Face of Telecom (CommScope)\r\n<br>\r\n</ds5>\r\n</div>\r\n</div>\r\n','EZ-column-test','','inherit','closed','open','','2797-revision-v1','','','2013-09-10 07:09:19','2013-09-10 07:09:19','',2797,'http://redwingconsulting.com/uncategorized/2797-revision-v1/',0,'revision','',0),(2813,5,'2013-09-10 07:16:06','2013-09-10 07:16:06','<div class=\"ez-only\">[nivoslider slug=\"nivo-test\"]</div>\r\n\r\n<div class=\"ez-two-fifths ez-first\">We help you monetize<br>your Big Data assets</div>\r\n<div class=\"ez-three-fifths\">Redwing specializes in helping mobile operators commercialize their Big Data assets by transforming their data analytics teams into externally-oriented new lines of business.<br><br>We help operators to create new revenue streams by identifying key target customers, creating Big Data products and services, developing pricing and revenue models and identifying partnership requirements.<br><br>\r\nWith over twenty years experience of working around the globe with companies such as Verizon, Telfonica and Vodafone, we know the challenges of transforming large telecoms companies. We can help navigate into an exciting and profitable new future.</div>\r\n<div class=\"ez-row-wrap-border\">\r\n\r\n<div class=\"ez-row-wrap-border\">\r\n<div class=\"ez-only\"></div>\r\n</div>\r\n\r\n<div class=\"ez-one-third ez-first\"><h3>LATEST POST</h3><img src=\"http://redwingconsulting.com/wp-content/uploads/Tools.jpg\" alt=\"How mobile operators are tooling up for Big Data\" title=\"How mobile operators are tooling up for Big Data\" width=\"260\" height=\"74\" /></div>\r\n<div class=\"ez-one-third\"><h3>MOST POPULAR POSTS</h3><img src=\"http://redwingconsulting.com/wp-content/uploads/Ranking.jpg\" alt=\"Redwing Consulting most popular posts\" title=\"Redwing Consulting most popular posts\" width=\"260\" height=\"74\" /></div>\r\n<div class=\"ez-one-third\"><h3>BIG DATA ARTICLES</h3><img src=\"http://redwingconsulting.com/wp-content/uploads/Useful-links.jpg\" alt=\"Redwing Consulting useful links\" title=\"Redwing Consulting useful links\" width=\"260\" height=\"74\" /></div>\r\n\r\n<div class=\"ez-two-sixths ez-first\">\r\nHow mobile operators are tooling up for Big Data\r\n<br>\r\nMobile operators have unique access to the personal and business interactions that their customers generate via wireless-enabled services.\r\n<br>\r\nUnlocking the potential of these captive information assets - structured and unstructured, internal and external - demands that operators have a coherent and integrated data strategy.\r\n<br>\r\nThe principal elements of an integrated data strategy include establishing an enterprise-wide ownership framework for the end-to-end management of data, setting clear goals for how the data will be used and anticipating or responding to market changes...\r\n[Read full post]\r\n</div>\r\n\r\n<div class=\"ez-two-sixths\">\r\nWhy mobile operators are the natural Big Data companies\r\n<br>\r\nWho will mobile operators need to partner with to sell Big Data services?\r\n<br>\r\nWho will mobile operators be competing with?\r\n<br>\r\nWhat data can mobile operators package and sell, and what would customers use it for?\r\n<br>\r\nHow will mobile operators’ Big Data organisations evolve?\r\n<br>\r\nThe size of the mobile operator Big Data market\r\n</div>\r\n\r\n<div class=\"ez-two-sixths\">\r\nHow Big Data will affect privacy (Forbes.com)\r\n<br>\r\nBig Data analytics projects require flexible business structures (Ovum)\r\n<br>\r\nTapping into Mobile Operators\' Big Data (ZDNet)\r\n<br>\r\nUsing big data to boost telco marketing capabilities (McKinsey)\r\n<br>\r\nBig Data is Changing the Face of Telecom (CommScope)\r\n<br>\r\n</div>\r\n','EZ-column-test','','inherit','closed','open','','2797-revision-v1','','','2013-09-10 07:16:06','2013-09-10 07:16:06','',2797,'http://redwingconsulting.com/uncategorized/2797-revision-v1/',0,'revision','',0),(2814,5,'2013-09-10 07:17:29','2013-09-10 07:17:29','<div class=\"ez-only\">[nivoslider slug=\"nivo-test\"]</div>\r\n\r\n<div class=\"ez-two-fifths ez-first\">We help you monetize<br>your Big Data assets</div>\r\n<div class=\"ez-three-fifths\">Redwing specializes in helping mobile operators commercialize their Big Data assets by transforming their data analytics teams into externally-oriented new lines of business.<br><br>We help operators to create new revenue streams by identifying key target customers, creating Big Data products and services, developing pricing and revenue models and identifying partnership requirements.<br><br>\r\nWith over twenty years experience of working around the globe with companies such as Verizon, Telfonica and Vodafone, we know the challenges of transforming large telecoms companies. We can help navigate into an exciting and profitable new future.</div>\r\n<div class=\"ez-row-wrap-border\">\r\n\r\n<div class=\"ez-row-wrap-border\">\r\n<div class=\"ez-only\"></div>\r\n</div>\r\n\r\n<div class=\"ez-one-third ez-first\"><h3>LATEST POST</h3><img src=\"http://redwingconsulting.com/wp-content/uploads/Tools.jpg\" alt=\"How mobile operators are tooling up for Big Data\" title=\"How mobile operators are tooling up for Big Data\" width=\"260\" height=\"74\" /></div>\r\n<div class=\"ez-one-third\"><h3>MOST POPULAR POSTS</h3><img src=\"http://redwingconsulting.com/wp-content/uploads/Ranking.jpg\" alt=\"Redwing Consulting most popular posts\" title=\"Redwing Consulting most popular posts\" width=\"260\" height=\"74\" /></div>\r\n<div class=\"ez-one-third\"><h3>BIG DATA ARTICLES</h3><img src=\"http://redwingconsulting.com/wp-content/uploads/Useful-links.jpg\" alt=\"Redwing Consulting useful links\" title=\"Redwing Consulting useful links\" width=\"260\" height=\"74\" /></div>\r\n\r\n<div class=\"ez-one-third ez-first\">\r\nHow mobile operators are tooling up for Big Data\r\n<br>\r\nMobile operators have unique access to the personal and business interactions that their customers generate via wireless-enabled services.\r\n<br>\r\nUnlocking the potential of these captive information assets - structured and unstructured, internal and external - demands that operators have a coherent and integrated data strategy.\r\n<br>\r\nThe principal elements of an integrated data strategy include establishing an enterprise-wide ownership framework for the end-to-end management of data, setting clear goals for how the data will be used and anticipating or responding to market changes...\r\n[Read full post]\r\n</div>\r\n\r\n<div class=\"ez-one-third \">\r\nWhy mobile operators are the natural Big Data companies\r\n<br>\r\nWho will mobile operators need to partner with to sell Big Data services?\r\n<br>\r\nWho will mobile operators be competing with?\r\n<br>\r\nWhat data can mobile operators package and sell, and what would customers use it for?\r\n<br>\r\nHow will mobile operators’ Big Data organisations evolve?\r\n<br>\r\nThe size of the mobile operator Big Data market\r\n</div>\r\n\r\n<div class=\"ez-one-third \">\r\nHow Big Data will affect privacy (Forbes.com)\r\n<br>\r\nBig Data analytics projects require flexible business structures (Ovum)\r\n<br>\r\nTapping into Mobile Operators\' Big Data (ZDNet)\r\n<br>\r\nUsing big data to boost telco marketing capabilities (McKinsey)\r\n<br>\r\nBig Data is Changing the Face of Telecom (CommScope)\r\n<br>\r\n</div>\r\n','EZ-column-test','','inherit','closed','open','','2797-revision-v1','','','2013-09-10 07:17:29','2013-09-10 07:17:29','',2797,'http://redwingconsulting.com/uncategorized/2797-revision-v1/',0,'revision','',0),(2815,5,'2013-09-10 07:32:41','2013-09-10 07:32:41','<div class=\"ez-only\">[nivoslider slug=\"nivo-test\"]</div>\r\n\r\n<div class=\"ez-two-fifths ez-first\">We help you monetize<br>your Big Data assets</div>\r\n<div class=\"ez-three-fifths\">Redwing specializes in helping mobile operators commercialize their Big Data assets by transforming their data analytics teams into externally-oriented new lines of business.<br><br>We help operators to create new revenue streams by identifying key target customers, creating Big Data products and services, developing pricing and revenue models and identifying partnership requirements.<br><br>\r\nWith over twenty years experience of working around the globe with companies such as Verizon, Telfonica and Vodafone, we know the challenges of transforming large telecoms companies. We can help navigate into an exciting and profitable new future.</div>\r\n<div class=\"ez-row-wrap-border\">\r\n\r\n<div class=\"ez-row-wrap-border\">\r\n<div class=\"ez-only\"></div>\r\n</div>\r\n\r\n<div class=\"ez-two-sixths ez-first\"><h3>LATEST POST</h3><img src=\"http://redwingconsulting.com/wp-content/uploads/Tools.jpg\" alt=\"How mobile operators are tooling up for Big Data\" title=\"How mobile operators are tooling up for Big Data\" width=\"260\" height=\"74\" /></div>\r\n<div class=\"ez-two-sixths\"><h3>MOST POPULAR POSTS</h3><img src=\"http://redwingconsulting.com/wp-content/uploads/Ranking.jpg\" alt=\"Redwing Consulting most popular posts\" title=\"Redwing Consulting most popular posts\" width=\"260\" height=\"74\" /></div>\r\n<div class=\"ez-two-sixths\"><h3>BIG DATA ARTICLES</h3><img src=\"http://redwingconsulting.com/wp-content/uploads/Useful-links.jpg\" alt=\"Redwing Consulting useful links\" title=\"Redwing Consulting useful links\" width=\"260\" height=\"74\" /></div>\r\n\r\n<div class=\"ez-one-third ez-first\">\r\nHow mobile operators are tooling up for Big Data\r\n<br>\r\nMobile operators have unique access to the personal and business interactions that their customers generate via wireless-enabled services.\r\n<br>\r\nUnlocking the potential of these captive information assets - structured and unstructured, internal and external - demands that operators have a coherent and integrated data strategy.\r\n<br>\r\nThe principal elements of an integrated data strategy include establishing an enterprise-wide ownership framework for the end-to-end management of data, setting clear goals for how the data will be used and anticipating or responding to market changes...\r\n[Read full post]\r\n</div>\r\n\r\n<div class=\"ez-one-third ez-first\">\r\nWhy mobile operators are the natural Big Data companies\r\n<br>\r\nWho will mobile operators need to partner with to sell Big Data services?\r\n<br>\r\nWho will mobile operators be competing with?\r\n<br>\r\nWhat data can mobile operators package and sell, and what would customers use it for?\r\n<br>\r\nHow will mobile operators’ Big Data organisations evolve?\r\n<br>\r\nThe size of the mobile operator Big Data market\r\n</div>\r\n\r\n<div class=\"ez-one-third ez-first\">\r\nHow Big Data will affect privacy (Forbes.com)\r\n<br>\r\nBig Data analytics projects require flexible business structures (Ovum)\r\n<br>\r\nTapping into Mobile Operators\' Big Data (ZDNet)\r\n<br>\r\nUsing big data to boost telco marketing capabilities (McKinsey)\r\n<br>\r\nBig Data is Changing the Face of Telecom (CommScope)\r\n<br>\r\n</div>\r\n','EZ-column-test','','inherit','closed','open','','2797-revision-v1','','','2013-09-10 07:32:41','2013-09-10 07:32:41','',2797,'http://redwingconsulting.com/uncategorized/2797-revision-v1/',0,'revision','',0),(2816,5,'2013-09-10 07:33:21','2013-09-10 07:33:21','<div class=\"ez-only\">[nivoslider slug=\"nivo-test\"]</div>\r\n\r\n<div class=\"ez-two-fifths ez-first\">We help you monetize<br>your Big Data assets</div>\r\n<div class=\"ez-three-fifths\">Redwing specializes in helping mobile operators commercialize their Big Data assets by transforming their data analytics teams into externally-oriented new lines of business.<br><br>We help operators to create new revenue streams by identifying key target customers, creating Big Data products and services, developing pricing and revenue models and identifying partnership requirements.<br><br>\r\nWith over twenty years experience of working around the globe with companies such as Verizon, Telfonica and Vodafone, we know the challenges of transforming large telecoms companies. We can help navigate into an exciting and profitable new future.</div>\r\n<div class=\"ez-row-wrap-border\">\r\n\r\n<div class=\"ez-row-wrap-border\">\r\n<div class=\"ez-only\"></div>\r\n</div>\r\n\r\n<div class=\"ez-two-sixths ez-first\"><h3>LATEST POST</h3><img src=\"http://redwingconsulting.com/wp-content/uploads/Tools.jpg\" alt=\"How mobile operators are tooling up for Big Data\" title=\"How mobile operators are tooling up for Big Data\" width=\"260\" height=\"74\" /></div>\r\n<div class=\"ez-two-sixths\"><h3>MOST POPULAR POSTS</h3><img src=\"http://redwingconsulting.com/wp-content/uploads/Ranking.jpg\" alt=\"Redwing Consulting most popular posts\" title=\"Redwing Consulting most popular posts\" width=\"260\" height=\"74\" /></div>\r\n<div class=\"ez-two-sixths\"><h3>BIG DATA ARTICLES</h3><img src=\"http://redwingconsulting.com/wp-content/uploads/Useful-links.jpg\" alt=\"Redwing Consulting useful links\" title=\"Redwing Consulting useful links\" width=\"260\" height=\"74\" /></div>\r\n\r\n<div class=\"ez-one-third\">\r\nHow mobile operators are tooling up for Big Data\r\n<br>\r\nMobile operators have unique access to the personal and business interactions that their customers generate via wireless-enabled services.\r\n<br>\r\nUnlocking the potential of these captive information assets - structured and unstructured, internal and external - demands that operators have a coherent and integrated data strategy.\r\n<br>\r\nThe principal elements of an integrated data strategy include establishing an enterprise-wide ownership framework for the end-to-end management of data, setting clear goals for how the data will be used and anticipating or responding to market changes...\r\n[Read full post]\r\n</div>\r\n\r\n<div class=\"ez-one-third\">\r\nWhy mobile operators are the natural Big Data companies\r\n<br>\r\nWho will mobile operators need to partner with to sell Big Data services?\r\n<br>\r\nWho will mobile operators be competing with?\r\n<br>\r\nWhat data can mobile operators package and sell, and what would customers use it for?\r\n<br>\r\nHow will mobile operators’ Big Data organisations evolve?\r\n<br>\r\nThe size of the mobile operator Big Data market\r\n</div>\r\n\r\n<div class=\"ez-one-third\">\r\nHow Big Data will affect privacy (Forbes.com)\r\n<br>\r\nBig Data analytics projects require flexible business structures (Ovum)\r\n<br>\r\nTapping into Mobile Operators\' Big Data (ZDNet)\r\n<br>\r\nUsing big data to boost telco marketing capabilities (McKinsey)\r\n<br>\r\nBig Data is Changing the Face of Telecom (CommScope)\r\n<br>\r\n</div>\r\n','EZ-column-test','','inherit','closed','open','','2797-revision-v1','','','2013-09-10 07:33:21','2013-09-10 07:33:21','',2797,'http://redwingconsulting.com/uncategorized/2797-revision-v1/',0,'revision','',0),(2817,5,'2013-09-10 07:36:52','2013-09-10 07:36:52','<div class=\"ez-only\">[nivoslider slug=\"nivo-test\"]</div>\r\n\r\n<div class=\"ez-two-fifths ez-first\">We help you monetize<br>your Big Data assets</div>\r\n<div class=\"ez-three-fifths\">Redwing specializes in helping mobile operators commercialize their Big Data assets by transforming their data analytics teams into externally-oriented new lines of business.<br><br>We help operators to create new revenue streams by identifying key target customers, creating Big Data products and services, developing pricing and revenue models and identifying partnership requirements.<br><br>\r\nWith over twenty years experience of working around the globe with companies such as Verizon, Telfonica and Vodafone, we know the challenges of transforming large telecoms companies. We can help navigate into an exciting and profitable new future.</div>\r\n\r\n<div class=\"ez-row-wrap-border\">\r\n<div class=\"ez-only\"></div>\r\n</div>\r\n\r\n<div class=\"ez-two-sixths ez-first\"><h3>LATEST POST</h3><img src=\"http://redwingconsulting.com/wp-content/uploads/Tools.jpg\" alt=\"How mobile operators are tooling up for Big Data\" title=\"How mobile operators are tooling up for Big Data\" width=\"260\" height=\"74\" /></div>\r\n<div class=\"ez-two-sixths\"><h3>MOST POPULAR POSTS</h3><img src=\"http://redwingconsulting.com/wp-content/uploads/Ranking.jpg\" alt=\"Redwing Consulting most popular posts\" title=\"Redwing Consulting most popular posts\" width=\"260\" height=\"74\" /></div>\r\n<div class=\"ez-two-sixths\"><h3>BIG DATA ARTICLES</h3><img src=\"http://redwingconsulting.com/wp-content/uploads/Useful-links.jpg\" alt=\"Redwing Consulting useful links\" title=\"Redwing Consulting useful links\" width=\"260\" height=\"74\" /></div>\r\n\r\n<div class=\"ez-one-third ez-first\">\r\nHow mobile operators are tooling up for Big Data\r\n<br>\r\nMobile operators have unique access to the personal and business interactions that their customers generate via wireless-enabled services.\r\n<br>\r\nUnlocking the potential of these captive information assets - structured and unstructured, internal and external - demands that operators have a coherent and integrated data strategy.\r\n<br>\r\nThe principal elements of an integrated data strategy include establishing an enterprise-wide ownership framework for the end-to-end management of data, setting clear goals for how the data will be used and anticipating or responding to market changes...\r\n[Read full post]\r\n</div>\r\n\r\n<div class=\"ez-one-third\">\r\nWhy mobile operators are the natural Big Data companies\r\n<br>\r\nWho will mobile operators need to partner with to sell Big Data services?\r\n<br>\r\nWho will mobile operators be competing with?\r\n<br>\r\nWhat data can mobile operators package and sell, and what would customers use it for?\r\n<br>\r\nHow will mobile operators’ Big Data organisations evolve?\r\n<br>\r\nThe size of the mobile operator Big Data market\r\n</div>\r\n\r\n<div class=\"ez-one-third\">\r\nHow Big Data will affect privacy (Forbes.com)\r\n<br>\r\nBig Data analytics projects require flexible business structures (Ovum)\r\n<br>\r\nTapping into Mobile Operators\' Big Data (ZDNet)\r\n<br>\r\nUsing big data to boost telco marketing capabilities (McKinsey)\r\n<br>\r\nBig Data is Changing the Face of Telecom (CommScope)\r\n<br>\r\n</div>\r\n','EZ-column-test','','inherit','closed','open','','2797-revision-v1','','','2013-09-10 07:36:52','2013-09-10 07:36:52','',2797,'http://redwingconsulting.com/uncategorized/2797-revision-v1/',0,'revision','',0),(2818,5,'2013-09-10 07:48:58','2013-09-10 07:48:58','<div class=\"ez-only\">[nivoslider slug=\"nivo-test\"]</div>\r\n\r\n<div class=\"ez-two-fifths ez-first\">We help you monetize<br>your Big Data assets</div>\r\n<div class=\"ez-three-fifths\">Redwing specializes in helping mobile operators commercialize their Big Data assets by transforming their data analytics teams into externally-oriented new lines of business.<br><br>We help operators to create new revenue streams by identifying key target customers, creating Big Data products and services, developing pricing and revenue models and identifying partnership requirements.<br><br>\r\nWith over twenty years experience of working around the globe with companies such as Verizon, Telfonica and Vodafone, we know the challenges of transforming large telecoms companies. We can help navigate into an exciting and profitable new future.</div>\r\n\r\n<div class=\"ez-row-wrap-border\">\r\n<div class=\"ez-only\"></div>\r\n</div>\r\n\r\n<div class=\"ez-two-sixths ez-first\"><h3>LATEST POST</h3><img src=\"http://redwingconsulting.com/wp-content/uploads/Tools.jpg\" alt=\"How mobile operators are tooling up for Big Data\" title=\"How mobile operators are tooling up for Big Data\" width=\"260\" height=\"74\" /></div>\r\n<div class=\"ez-two-sixths\"><h3>MOST POPULAR POSTS</h3><img src=\"http://redwingconsulting.com/wp-content/uploads/Ranking.jpg\" alt=\"Redwing Consulting most popular posts\" title=\"Redwing Consulting most popular posts\" width=\"260\" height=\"74\" /></div>\r\n<div class=\"ez-two-sixths\"><h3>BIG DATA ARTICLES</h3><img src=\"http://redwingconsulting.com/wp-content/uploads/Useful-links.jpg\" alt=\"Redwing Consulting useful links\" title=\"Redwing Consulting useful links\" width=\"260\" height=\"74\" /></div>\r\n\r\n<div class=\"ez-one-third ez-first\">\r\nHow mobile operators are tooling up for Big Data\r\n<br>\r\nMobile operators have unique access to the personal and business interactions that their customers generate via wireless-enabled services.\r\n<br>\r\nUnlocking the potential of these captive information assets - structured and unstructured, internal and external - demands that operators have a coherent and integrated data strategy.\r\n<br>\r\nThe principal elements of an integrated data strategy include establishing an enterprise-wide ownership framework for the end-to-end management of data, setting clear goals for how the data will be used and anticipating or responding to market changes...\r\n[Read full post]\r\n</div>\r\n\r\n<div class=\"ez-one-third\">\r\nWhy mobile operators are the natural Big Data companies\r\n<br>\r\nWho will mobile operators need to partner with to sell Big Data services?\r\n<br>\r\nWho will mobile operators be competing with?\r\n<br>\r\nWhat data can mobile operators package and sell, and what would customers use it for?\r\n<br>\r\nHow will mobile operators’ Big Data organisations evolve?\r\n<br>\r\nThe size of the mobile operator Big Data market\r\n</div>\r\n\r\n<div class=\"ez-one-third\">\r\nHow Big Data will affect privacy (Forbes.com)\r\n<br>\r\nBig Data analytics projects require flexible business structures (Ovum)\r\n<br>\r\nTapping into Mobile Operators\' Big Data (ZDNet)\r\n<br>\r\nUsing big data to boost telco marketing capabilities (McKinsey)\r\n<br>\r\nBig Data is Changing the Face of Telecom (CommScope)\r\n<br>\r\n</div>\r\n','Redwing Consulting home page','','inherit','closed','open','','2797-revision-v1','','','2013-09-10 07:48:58','2013-09-10 07:48:58','',2797,'http://redwingconsulting.com/uncategorized/2797-revision-v1/',0,'revision','',0),(2819,5,'2013-09-10 07:49:11','2013-09-10 07:49:11','<div class=\"ez-only\">[nivoslider slug=\"nivo-test\"]</div>\r\n\r\n<div class=\"ez-two-fifths ez-first\">We help you monetize<br>your Big Data assets</div>\r\n<div class=\"ez-three-fifths\">Redwing specializes in helping mobile operators commercialize their Big Data assets by transforming their data analytics teams into externally-oriented new lines of business.<br><br>We help operators to create new revenue streams by identifying key target customers, creating Big Data products and services, developing pricing and revenue models and identifying partnership requirements.<br><br>\r\nWith over twenty years experience of working around the globe with companies such as Verizon, Telfonica and Vodafone, we know the challenges of transforming large telecoms companies. We can help navigate into an exciting and profitable new future.</div>\r\n\r\n<div class=\"ez-row-wrap-border\">\r\n<div class=\"ez-only\"></div>\r\n</div>\r\n\r\n<div class=\"ez-two-sixths ez-first\"><h3>LATEST POST</h3><img src=\"http://redwingconsulting.com/wp-content/uploads/Tools.jpg\" alt=\"How mobile operators are tooling up for Big Data\" title=\"How mobile operators are tooling up for Big Data\" width=\"260\" height=\"74\" /></div>\r\n<div class=\"ez-two-sixths\"><h3>MOST POPULAR POSTS</h3><img src=\"http://redwingconsulting.com/wp-content/uploads/Ranking.jpg\" alt=\"Redwing Consulting most popular posts\" title=\"Redwing Consulting most popular posts\" width=\"260\" height=\"74\" /></div>\r\n<div class=\"ez-two-sixths\"><h3>BIG DATA ARTICLES</h3><img src=\"http://redwingconsulting.com/wp-content/uploads/Useful-links.jpg\" alt=\"Redwing Consulting useful links\" title=\"Redwing Consulting useful links\" width=\"260\" height=\"74\" /></div>\r\n\r\n<div class=\"ez-one-third ez-first\">\r\nHow mobile operators are tooling up for Big Data\r\n<br>\r\nMobile operators have unique access to the personal and business interactions that their customers generate via wireless-enabled services.\r\n<br>\r\nUnlocking the potential of these captive information assets - structured and unstructured, internal and external - demands that operators have a coherent and integrated data strategy.\r\n<br>\r\nThe principal elements of an integrated data strategy include establishing an enterprise-wide ownership framework for the end-to-end management of data, setting clear goals for how the data will be used and anticipating or responding to market changes...\r\n[Read full post]\r\n</div>\r\n\r\n<div class=\"ez-one-third\">\r\nWhy mobile operators are the natural Big Data companies\r\n<br>\r\nWho will mobile operators need to partner with to sell Big Data services?\r\n<br>\r\nWho will mobile operators be competing with?\r\n<br>\r\nWhat data can mobile operators package and sell, and what would customers use it for?\r\n<br>\r\nHow will mobile operators’ Big Data organisations evolve?\r\n<br>\r\nThe size of the mobile operator Big Data market\r\n</div>\r\n\r\n<div class=\"ez-one-third\">\r\nHow Big Data will affect privacy (Forbes.com)\r\n<br>\r\nBig Data analytics projects require flexible business structures (Ovum)\r\n<br>\r\nTapping into Mobile Operators\' Big Data (ZDNet)\r\n<br>\r\nUsing big data to boost telco marketing capabilities (McKinsey)\r\n<br>\r\nBig Data is Changing the Face of Telecom (CommScope)\r\n<br>\r\n</div>\r\n','Home - Redwing Consulting','','inherit','closed','open','','2797-revision-v1','','','2013-09-10 07:49:11','2013-09-10 07:49:11','',2797,'http://redwingconsulting.com/uncategorized/2797-revision-v1/',0,'revision','',0),(2820,5,'2013-09-10 09:11:47','2013-09-10 09:11:47','<div class=\"ez-only\">[nivoslider slug=\"nivo-test\"]</div>\r\n\r\n<div class=\"ez-two-fifths ez-first\">We help you monetize<br>your Big Data assets</div>\r\n<div class=\"ez-three-fifths\">Redwing specializes in helping mobile operators commercialize their Big Data assets by transforming their data analytics teams into externally-oriented new lines of business.<br><br>We help operators to create new revenue streams by identifying key target customers, creating Big Data products and services, developing pricing and revenue models and identifying partnership requirements.<br><br>\r\nWith over twenty years experience of working around the globe with companies such as Verizon, Telfonica and Vodafone, we know the challenges of transforming large telecoms companies. We can help navigate into an exciting and profitable new future.</div>\r\n\r\n<div class=\"ez-row-wrap-border\">\r\n<div class=\"ez-only\"></div>\r\n</div>\r\n\r\n<div class=\"ez-two-sixths ez-first\"><h3>LATEST POST</h3><img src=\"http://redwingconsulting.com/wp-content/uploads/Tools.jpg\" alt=\"How mobile operators are tooling up for Big Data\" title=\"How mobile operators are tooling up for Big Data\" width=\"260\" height=\"74\" /></div>\r\n<div class=\"ez-two-sixths\"><h3>MOST POPULAR POSTS</h3><img src=\"http://redwingconsulting.com/wp-content/uploads/Ranking.jpg\" alt=\"Redwing Consulting most popular posts\" title=\"Redwing Consulting most popular posts\" width=\"260\" height=\"74\" /></div>\r\n<div class=\"ez-two-sixths\"><h3>BIG DATA ARTICLES</h3><img src=\"http://redwingconsulting.com/wp-content/uploads/Useful-links.jpg\" alt=\"Redwing Consulting useful links\" title=\"Redwing Consulting useful links\" width=\"260\" height=\"74\" /></div>\r\n\r\n<div class=\"ez-one-third ez-first\">\r\nHow mobile operators are tooling up for Big Data\r\n<br>\r\nMobile operators have unique access to the personal and business interactions that their customers generate via wireless-enabled services.\r\n<br>\r\nUnlocking the potential of these captive information assets - structured and unstructured, internal and external - demands that operators have a coherent and integrated data strategy.\r\n<br>\r\nThe principal elements of an integrated data strategy include establishing an enterprise-wide ownership framework for the end-to-end management of data, setting clear goals for how the data will be used and anticipating or responding to market changes...\r\n[Read full post]\r\n</div>\r\n\r\n<div class=\"ez-one-third\">\r\nWhy mobile operators are the natural Big Data companies\r\n<br>\r\nWho will mobile operators need to partner with to sell Big Data services?\r\n<br>\r\nWho will mobile operators be competing with?\r\n<br>\r\nWhat data can mobile operators package and sell, and what would customers use it for?\r\n<br>\r\nHow will mobile operators’ Big Data organisations evolve?\r\n<br>\r\nThe size of the mobile operator Big Data market\r\n</div>\r\n\r\n<div class=\"ez-one-third\">\r\nHow Big Data will affect privacy (Forbes.com)\r\n<br>\r\nBig Data analytics projects require flexible business structures (Ovum)\r\n<br>\r\nTapping into Mobile Operators\' Big Data (ZDNet)\r\n<br>\r\nUsing big data to boost telco marketing capabilities (McKinsey)\r\n<br>\r\nBig Data is Changing the Face of Telecom (CommScope)\r\n<br>\r\n</div>\r\n','EZ-Column-home-page','','inherit','closed','open','','2797-revision-v1','','','2013-09-10 09:11:47','2013-09-10 09:11:47','',2797,'http://redwingconsulting.com/uncategorized/2797-revision-v1/',0,'revision','',0),(2821,5,'2013-09-10 10:25:27','2013-09-10 10:25:27','<div class=\"ez-only\">[nivoslider slug=\"nivo-test\"]</div>\r\n\r\n<div class=\"ez-two-fifths ez-first\">We help you monetize<br>your Big Data assets</div>\r\n<div class=\"ez-three-fifths\">Redwing specializes in helping mobile operators commercialize their Big Data assets by transforming their data analytics teams into externally-oriented new lines of business.<br><br>We help operators to create new revenue streams by identifying key target customers, creating Big Data products and services, developing pricing and revenue models and identifying partnership requirements.<br><br>\r\nWith over twenty years experience of working around the globe with companies such as Verizon, Telfonica and Vodafone, we know the challenges of transforming large telecoms companies. We can help navigate into an exciting and profitable new future.</div>\r\n\r\n<div class=\"ez-row-wrap-border\">\r\n<div class=\"ez-only\"></div>\r\n</div>\r\n\r\n<div class=\"ez-two-sixths ez-first\"><h3>LATEST POST</h3><img src=\"http://redwingconsulting.com/wp-content/uploads/Tools.jpg\" alt=\"How mobile operators are tooling up for Big Data\" title=\"How mobile operators are tooling up for Big Data\" width=\"260\" height=\"74\" /></div>\r\n<div class=\"ez-two-sixths\"><h3>MOST POPULAR POSTS</h3><img src=\"http://redwingconsulting.com/wp-content/uploads/Ranking.jpg\" alt=\"Redwing Consulting most popular posts\" title=\"Redwing Consulting most popular posts\" width=\"260\" height=\"74\" /></div>\r\n<div class=\"ez-two-sixths\"><h3>BIG DATA ARTICLES</h3><img src=\"http://redwingconsulting.com/wp-content/uploads/Useful-links.jpg\" alt=\"Redwing Consulting useful links\" title=\"Redwing Consulting useful links\" width=\"260\" height=\"74\" /></div>\r\n\r\n<div class=\"ez-one-third ez-first\">\r\nHow mobile operators are tooling up for Big Data\r\n<br>\r\nMobile operators have unique access to the personal and business interactions that their customers generate via wireless-enabled services.\r\n<br>\r\nUnlocking the potential of these captive information assets - structured and unstructured, internal and external - demands that operators have a coherent and integrated data strategy.\r\n<br>\r\nThe principal elements of an integrated data strategy include establishing an enterprise-wide ownership framework for the end-to-end management of data, setting clear goals for how the data will be used and anticipating or responding to market changes...\r\n[Read full post]\r\n</div>\r\n\r\n<div class=\"ez-one-third\">\r\nWhy mobile operators are the natural Big Data companies\r\n<br>\r\nWho will mobile operators need to partner with to sell Big Data services?\r\n<br>\r\nWho will mobile operators be competing with?\r\n<br>\r\nWhat data can mobile operators package and sell, and what would customers use it for?\r\n<br>\r\nHow will mobile operators’ Big Data organisations evolve?\r\n<br>\r\nThe size of the mobile operator Big Data market\r\n</div>\r\n\r\n<div class=\"ez-one-third\">\r\nHow Big Data will affect privacy (Forbes.com)\r\n<br>\r\nBig Data analytics projects require flexible business structures (Ovum)\r\n<br>\r\nTapping into Mobile Operators\' Big Data (ZDNet)\r\n<br>\r\nUsing big data to boost telco marketing capabilities (McKinsey)\r\n<br>\r\nBig Data is Changing the Face of Telecom (CommScope)\r\n<br>\r\n</div>\r\n','Home - Redwing Consulting','','inherit','closed','open','','2797-revision-v1','','','2013-09-10 10:25:27','2013-09-10 10:25:27','',2797,'http://redwingconsulting.com/uncategorized/2797-revision-v1/',0,'revision','',0),(2822,5,'2013-09-10 15:54:01','2013-09-10 15:54:01','<div class=\"ez-only\">[nivoslider slug=\"nivo-test\"]</div>\r\n\r\n<div class=\"ez-two-fifths ez-first\">We help you monetize<br>your Big Data assets</div>\r\n<div class=\"ez-three-fifths\">Redwing specializes in helping mobile operators commercialize their Big Data assets by transforming their data analytics teams into externally-oriented new lines of business.<br><br>We help operators to create new revenue streams by identifying key target customers, creating Big Data products and services, developing pricing and revenue models and identifying partnership requirements.<br><br>\r\nWith over twenty years experience of working around the globe with companies such as Verizon, Telfonica and Vodafone, we know the challenges of transforming large telecoms companies. We can help navigate into an exciting and profitable new future.</div>\r\n\r\n<div class=\"ez-row-wrap-border\">\r\n<div class=\"ez-only\"></div>\r\n</div>\r\n\r\n<div class=\"ez-two-sixths ez-first\"><h3>LATEST POST</h3><img src=\"http://redwingconsulting.com/wp-content/uploads/Tools.jpg\" alt=\"How mobile operators are tooling up for Big Data\" title=\"How mobile operators are tooling up for Big Data\" width=\"260\" height=\"74\" /></div>\r\n<div class=\"ez-two-sixths\"><h3>MOST POPULAR POSTS</h3><img src=\"http://redwingconsulting.com/wp-content/uploads/Ranking.jpg\" alt=\"Redwing Consulting most popular posts\" title=\"Redwing Consulting most popular posts\" width=\"260\" height=\"74\" /></div>\r\n<div class=\"ez-two-sixths\"><h3>BIG DATA ARTICLES</h3><img src=\"http://redwingconsulting.com/wp-content/uploads/Useful-links.jpg\" alt=\"Redwing Consulting useful links\" title=\"Redwing Consulting useful links\" width=\"260\" height=\"74\" /></div>\r\n\r\n<div class=\"ez-one-third ez-first\">\r\n<h4>How mobile operators are tooling up for Big Data</h4><br>\r\n<h5>Mobile operators have unique access to the personal and business interactions that their customers generate via wireless-enabled services.\r\n<br>\r\nUnlocking the potential of these captive information assets - structured and unstructured, internal and external - demands that operators have a coherent and integrated data strategy.\r\n<br>\r\nThe principal elements of an integrated data strategy include establishing an enterprise-wide ownership framework for the end-to-end management of data, setting clear goals for how the data will be used and anticipating or responding to market changes...</h5>\r\n<h6>[Read full post]</h6>\r\n</div>\r\n\r\n<div class=\"ez-one-third\">\r\nWhy mobile operators are the natural Big Data companies\r\n<br>\r\nWho will mobile operators need to partner with to sell Big Data services?\r\n<br>\r\nWho will mobile operators be competing with?\r\n<br>\r\nWhat data can mobile operators package and sell, and what would customers use it for?\r\n<br>\r\nHow will mobile operators’ Big Data organisations evolve?\r\n<br>\r\nThe size of the mobile operator Big Data market\r\n</div>\r\n\r\n<div class=\"ez-one-third\">\r\nHow Big Data will affect privacy (Forbes.com)\r\n<br>\r\nBig Data analytics projects require flexible business structures (Ovum)\r\n<br>\r\nTapping into Mobile Operators\' Big Data (ZDNet)\r\n<br>\r\nUsing big data to boost telco marketing capabilities (McKinsey)\r\n<br>\r\nBig Data is Changing the Face of Telecom (CommScope)\r\n<br>\r\n</div>\r\n','Home - Redwing Consulting','','inherit','closed','open','','2797-revision-v1','','','2013-09-10 15:54:01','2013-09-10 15:54:01','',2797,'http://redwingconsulting.com/uncategorized/2797-revision-v1/',0,'revision','',0),(2824,5,'2013-09-11 10:53:16','2013-09-11 10:53:16','<div class=\"ez-only\">[nivoslider slug=\"nivo-test\"]</div>\r\n\r\n<div class=\"ez-two-fifths ez-first\">You\'re building a Big Data analytics capability...<br><sp><br>...we help you build a business around that.</div>\r\n<div class=\"ez-three-fifths\">Redwing specializes in helping mobile operators commercialize their Big Data assets by transforming their data analytics teams into externally-oriented new lines of business.<br><br>We help operators to create new revenue streams by identifying key target customers, creating Big Data products and services, developing pricing and revenue models and identifying partnership requirements.<br><br>\r\nWith over twenty years experience of working around the globe with companies such as Verizon, Telfonica and Vodafone, we know the challenges of transforming large telecoms companies. We can help navigate into an exciting and profitable new future.</div>\r\n\r\n<div class=\"ez-row-wrap-border\">\r\n<div class=\"ez-only\"></div>\r\n</div>\r\n\r\n<div class=\"ez-two-sixths ez-first\"><h3>LATEST POST</h3><img src=\"http://redwingconsulting.com/wp-content/uploads/Tools.jpg\" alt=\"How mobile operators are tooling up for Big Data\" title=\"How mobile operators are tooling up for Big Data\" width=\"260\" height=\"74\" /></div>\r\n<div class=\"ez-two-sixths\"><h3>MOST POPULAR POSTS</h3><img src=\"http://redwingconsulting.com/wp-content/uploads/Ranking.jpg\" alt=\"Redwing Consulting most popular posts\" title=\"Redwing Consulting most popular posts\" width=\"260\" height=\"74\" /></div>\r\n<div class=\"ez-two-sixths\"><h3>BIG DATA ARTICLES</h3><img src=\"http://redwingconsulting.com/wp-content/uploads/Useful-links.jpg\" alt=\"Redwing Consulting useful links\" title=\"Redwing Consulting useful links\" width=\"260\" height=\"74\" /></div>\r\n\r\n<div class=\"ez-one-third ez-first\">\r\n<h4>How mobile operators are tooling up for Big Data</h4><br>\r\n<h5>Mobile operators have unique access to the personal and business interactions that their customers generate via wireless-enabled services.\r\n<br>\r\nUnlocking the potential of these captive information assets - structured and unstructured, internal and external - demands that operators have a coherent and integrated data strategy.\r\n<br>\r\nThe principal elements of an integrated data strategy include establishing an enterprise-wide ownership framework for the end-to-end management of data, setting clear goals for how the data will be used and anticipating or responding to market changes...</h5>\r\n<h6>[Read full post]</h6>\r\n</div>\r\n\r\n<div class=\"ez-one-third\">\r\nWhy mobile operators are the natural Big Data companies\r\n<br>\r\nWho will mobile operators need to partner with to sell Big Data services?\r\n<br>\r\nWho will mobile operators be competing with?\r\n<br>\r\nWhat data can mobile operators package and sell, and what would customers use it for?\r\n<br>\r\nHow will mobile operators’ Big Data organisations evolve?\r\n<br>\r\nThe size of the mobile operator Big Data market\r\n</div>\r\n\r\n<div class=\"ez-one-third\">\r\nHow Big Data will affect privacy (Forbes.com)\r\n<br>\r\nBig Data analytics projects require flexible business structures (Ovum)\r\n<br>\r\nTapping into Mobile Operators\' Big Data (ZDNet)\r\n<br>\r\nUsing big data to boost telco marketing capabilities (McKinsey)\r\n<br>\r\nBig Data is Changing the Face of Telecom (CommScope)\r\n<br>\r\n</div>\r\n','Home - Redwing Consulting','','inherit','closed','open','','2797-revision-v1','','','2013-09-11 10:53:16','2013-09-11 10:53:16','',2797,'http://redwingconsulting.com/uncategorized/2797-revision-v1/',0,'revision','',0),(2825,5,'2013-09-11 10:54:57','2013-09-11 10:54:57','<h4 style=\"text-align: justify;\"><img class=\"alignnone size-full wp-image-2767\" alt=\"Organizing for Big Data graphic 1\" src=\"http://redwingconsulting.com/wp-content/uploads/Organizing-for-Big-Data-graphic-1.png\" width=\"760\" height=\"246\" /></h4>\r\n<h4 style=\"text-align: justify;\">In order to fulfill the potential of Big Data, mobile operators need to commercialize Big Data services at scale. This means that Big Data teams which have previously been internally focused need to transform into <span style=\"text-decoration: underline;\"><strong>commercially-oriented</strong></span> and <span style=\"text-decoration: underline;\"><strong>externally-focused</strong></span> business units.</h4>\r\n<h5 style=\"text-align: justify;\">Development Phases</h5>\r\n<p style=\"text-align: justify;\">In our experience of working with mobile operators in over 30 different countries around the world, organizations follow a common set of steps in getting to the point of launching an externally-focused Big Data organization:</p>\r\n<p style=\"text-align: center;\"><img class=\"size-full wp-image-2765 aligncenter\" title=\"Redwing Consulting - Development phases for Mobile Operators to develop a Big Data organization\" alt=\"Redwing Consulting - Development phases for Mobile Operators to develop a Big Data organization\" src=\"http://redwingconsulting.com/wp-content/uploads/Organizaing-for-Big-Data-flowchart-5.png\" width=\"662\" height=\"599\" /></p>\r\n\r\n<h5 style=\"text-align: justify;\">Organizational impacts</h5>\r\n<p style=\"text-align: justify;\">The <strong>Basic Tooling</strong> and <strong>Data Lab</strong> phases usually occur within the IT department, with minimal impacts on an operator\'s organization and culture.</p>\r\n<p style=\"text-align: justify;\">The <strong>Internal Testing</strong> phase is more challenging, and starts to reveal a key issue: who should control the Big Data budget - Marketing or IT? Presently, Big Data teams tend to sit within IT, but Big Data\'s profound impact on a mobile operator\'s customer-facing activities mean that the formation of cross-functional teams is essential for success, and that the budget must be driven from commercial imperatives.</p>\r\n<p style=\"text-align: justify;\">The <strong>Commercial Prototypes</strong> phase requires new sets of skills in order to design new Big Data products and deliver those to a range of corporate and individual customers. Some of these skills do not exist inside most operators, necessitating a new wave of recruitment and the formation of partnerships. At this stage, many operators consider spinning out the new Big Data division into a separate organization (although it has been seen that this is not necessarily the optimal structure).</p>\r\n<p style=\"text-align: justify;\">The <strong>Data Factory</strong> phase (which - in our opinion - no operator has yet reached) will require additional skills in terms of scalable systems, integration with other data providers and deep partnerships with marketing and CRM providers, as well as strong collaboration with various web players and OTT service providers.</p>\r\n\r\n<h5 style=\"text-align: justify;\">Benchmarking: how does your organization compare to others?</h5>\r\n<p style=\"text-align: justify;\">The chart below shows the detailed characteristics of each Big Data development phase, along with Redwing\'s estimation of the proportion of the world\'s operators in each phase. (Click on chart for larger version).</p>\r\n<p style=\"text-align: justify;\">At this point in time, we do not believe any operator has yet implemented a Data Factory, and we do not expect to see this happen until 2015.</p>\r\n<p style=\"text-align: justify;\"><a href=\"http://redwingconsulting.com/wp-content/uploads/Organizing-for-Big-Data-chart-1.png\"><img class=\"alignnone size-full wp-image-2766\" title=\"Redwing Consulting - Development of Big Data Organitions within the world\'s Mobile Operators\" alt=\"Redwing Consulting - Development of Big Data Organitions within the world\'s Mobile Operators\" src=\"http://redwingconsulting.com/wp-content/uploads/Organizing-for-Big-Data-chart-1.png\" width=\"994\" height=\"626\" /></a></p>','Organizing for Big Data','','inherit','closed','open','','2730-revision-v1','','','2013-09-11 10:54:57','2013-09-11 10:54:57','',2730,'http://redwingconsulting.com/uncategorized/2730-revision-v1/',0,'revision','',0),(2826,5,'2013-07-01 10:55:55','2013-07-01 10:55:55','<h4 style=\"text-align: justify;\"> </h4>\r\n<p><img class=\"alignnone size-full wp-image-2978\" title=\"Productizing Big Data page - Redwing Consulting\" alt=\"Productizing Big Data page - Redwing Consulting\" src=\"http://redwingconsulting.com/wp-content/uploads/Productizing-big-data-graphic.jpg\" width=\"760\" height=\"240\" /></p>\r\n<h4 style=\"text-align: justify;\">Productizing Big Data assets requires an operator\'s Big Data team to combine marketing, product design, analytics and IT implementation skills. By thinking about the market in a structured manner, and driving product design from clearly-identified customer needs, operators can launch Big Data products more quickly and with a significantly improved chance of market success.</h4>\r\n<h5 style=\"text-align: justify;\">The Big Data product categories</h5>\r\n<p style=\"text-align: justify;\">Based on an extensive analysis of potential Big Data customers in numerous markets around the world, Redwing has identified five product categories where mobile operators can provide high-value data to customers:</p>\r\n<p style=\"text-align: center;\"><img class=\"size-full wp-image-2938 aligncenter\" title=\"Redwing Consulting\'s five categories of Big Data products\" alt=\"Redwing Consulting\'s five categories of Big Data products\" src=\"http://redwingconsulting.com/wp-content/uploads/Big-Data-product-categories.png\" width=\"387\" height=\"373\" /></p>\r\n<h5 style=\"text-align: justify;\">Launch focus: the quick wins</h5>\r\n<p style=\"text-align: justify;\">The mobile industry is still in the early days of Big Data. It is critical that early product launches are successful, both to maintain support from the C-suite and also to give momentum to the Big Data team as it expands its skill set.</p>\r\n<p style=\"text-align: justify;\">For this reason, Redwing always seeks to identify <strong>early quick wins</strong> for Big Data products, while putting these within the context of a longer-term platform-based Big Data commercialization strategy.</p>\r\n<p style=\"text-align: justify;\">To identify quick wins, the best approach is to overlay product types with market segments to create a product launch market map, as illustrated below.</p>\r\n<p style=\"text-align: justify;\">(<em>click on graphic to view a larger version</em>)</p>\r\n<p style=\"text-align: justify;\"><a href=\"http://redwingconsulting.com/wp-content/uploads/Big-Data-product-launch-market-map-3.png\"><img class=\"alignnone size-full wp-image-2942\" title=\"Example of a Big Data product launch market map - Redwing Consulting\" alt=\"Example of a Big Data product launch market map - Redwing Consulting\" src=\"http://redwingconsulting.com/wp-content/uploads/Big-Data-product-launch-market-map-3.png\" width=\"1319\" height=\"571\" /></a></p>\r\n<p>We look at the process of identifying customer segments and customer needs in more detail in our <a title=\"Monetizing Big Data\" href=\"http://redwingconsulting.com/monetizing-big-data/\"><span style=\"text-decoration: underline;\">Monetizing Big Data</span></a> page.</p>\r\n<h5>Delivering Big Data products and services</h5>\r\n<p style=\"text-align: justify;\">A further critical element of product and service design is the means of delivery. Customers vary widely in their level of IT sophistication and their desire for ease of use and customization.</p>\r\n<p style=\"text-align: justify;\">A smart Big Data commercialization strategy stratifies the market based on customer type, giving customers the option of:</p>\r\n<ul>\r\n<li style=\"text-align: justify;\">Pre-packaged Big Data services: simple and standardized data packages.</li>\r\n<li style=\"text-align: justify;\">Selectable Big Data services: access to various aspects of the raw data, customizable by the customer.</li>\r\n<li style=\"text-align: justify;\">Managed Big Data services: hosted systems and data environments, taking the technology burden off the customer.</li>\r\n</ul>\r\n<p style=\"text-align: justify;\">See our <a title=\"Organizing for Big Data\" href=\"http://redwingconsulting.com/organizing-for-big-data/\"><span style=\"text-decoration: underline;\">Organizing for Big Data</span></a> page for a detailed examination of the issues around creating an effective organization structure to deliver successful Big Data products and services.</p>','Productizing Big Data','','publish','closed','closed','','productizing-big-data','','','2013-09-14 07:10:46','2013-09-14 07:10:46','',0,'http://redwingconsulting.com/?page_id=2826',0,'page','',0),(2827,5,'2013-09-11 10:55:55','2013-09-11 10:55:55','','Creating Big Data Products','','inherit','closed','open','','2826-revision-v1','','','2013-09-11 10:55:55','2013-09-11 10:55:55','',2826,'http://redwingconsulting.com/uncategorized/2826-revision-v1/',0,'revision','',0),(2828,5,'2013-09-11 10:56:19','2013-09-11 10:56:19',' ','','','publish','closed','open','','2828','','','2013-09-12 16:54:39','2013-09-12 16:54:39','',0,'http://redwingconsulting.com/?p=2828',2,'nav_menu_item','',0),(2829,5,'2013-09-11 10:56:47','2013-09-11 10:56:47','','Productizing<br>Big Data','','publish','closed','open','','creatingbig-data-products','','','2013-09-12 16:55:28','2013-09-12 16:55:28','',0,'http://redwingconsulting.com/?p=2829',3,'nav_menu_item','',0),(2831,5,'2013-09-11 11:09:07','2013-09-11 11:09:07','<img class=\"alignnone size-full wp-image-2773\" alt=\"Monetizing Big Data graphic 1\" src=\"http://redwingconsulting.com/wp-content/uploads/Monetizing-Big-Data-graphic-1.png\" width=\"760\" height=\"246\" />\r\n<h4 style=\"text-align: justify;\">The potential for mobile operators to generate huge amounts of revenue from Big Data is undeniable, solely based on the volume, richness and breadth of customer data that flows across a mobile network. So clearly the key question is <strong><em>how</em></strong> can that raw data be turned into products and services which corporate customers and individuals will want to buy?</h4>\r\n<h5>Always, always, start from the customer</h5>\r\n<p style=\"text-align: justify;\">For over two decades, Redwing has been working with mobile operators to help them get from business concepts to revenue-generating service launches. In that time, we\'ve developed a number of fundamental principles that help guide the business launch process:</p>\r\n<img class=\"size-full wp-image-2782 aligncenter\" alt=\"Monetizing Big Data text box 6\" src=\"http://redwingconsulting.com/wp-content/uploads/Monetizing-Big-Data-text-box-6.png\" width=\"600\" height=\"172\" />\r\n<p style=\"text-align: justify;\">On the surface these look like simple questions to answer. But in reality, these are <strong>extremely non-trivial</strong> questions, and require significant amounts of new thinking on the part of the Big Data team.</p>\r\n\r\n<h5>Who are your customers?</h5>\r\n<p style=\"text-align: justify;\">Are the customers for Big Data your existing corporate accounts? Or is there huge potential within the small and medium business sectors? Or is this something to sell to individuals?</p>\r\n<p style=\"text-align: justify;\">Should you sell Big Data to the customers\' marketing departments? Or through their existing ad agencies? Or to their IT groups?</p>\r\n<p style=\"text-align: justify;\">Or is the market defined by product and application: are we selling to buyers of customer profile data? Or buyers of identity services?</p>\r\n<p style=\"text-align: justify;\">The potential answer to all these questions is: \'yes\'. Because the buyers of Big Data services form a complex multi-dimensional market which is defined by:</p>\r\n\r\n<ul style=\"text-align: justify;\">\r\n	<li>The industry vertical you are selling to (fmcg, utilities, retail, etc)</li>\r\n	<li>The role of the person you are selling to (media planner, digital media executive, strategic planner, etc)</li>\r\n	<li>The type of Big Data product you are selling (customer profile data, location data, real-time data, etc)</li>\r\n</ul>\r\n<p style=\"text-align: justify;\">And understanding the interaction between these customer types is key to identifying real, growable markets for your Big Data products.</p>\r\n\r\n<h5 style=\"text-align: justify;\">What do your customers want?</h5>\r\nThe good news: there are many Big Data applications that customers are clamoring for that are well-defined and can be readily identified.\r\n<p style=\"text-align: justify;\"><a href=\"http://redwingconsulting.com/wp-content/uploads/Monetizing-Big-Data-chart-1.png\"><img class=\"alignright\" alt=\"Monetizing Big Data chart 1 (small)\" src=\"http://redwingconsulting.com/wp-content/uploads/Monetizing-Big-Data-chart-1-small.png\" width=\"450\" height=\"286\" /></a></p>\r\n<p style=\"text-align: justify;\">Redwing conducts regular in-depth research efforts to collate these, and a subset of our database is shown in the graphic to the right (click on the graphic for a larger version).</p>\r\n<p style=\"text-align: justify;\">The bad news: customers themselves often don\'t know what they want from Big Data services. Obtaining data sets from mobile operators is new to them too, and they often don\'t know what is available or what could be available.</p>\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\nThere are three basic approaches to address this:\r\n<ol>\r\n	<li>Set up mechanisms to poll your potential customers, such as market research programs or customer feedback panels.</li>\r\n	<li>Build relationships with exemplar customers in the key verticals you wish to target, and learn from them.</li>\r\n	<li>Look for opportunities to integrate your high-value data into their existing systems and programs - evolution is always easier than revolution for customers.</li>\r\n</ol>\r\n<h5>How do customers want your Big Data products to be packaged?</h5>\r\n&nbsp;\r\n<h5>What is required to deliver a great customer experience?</h5>\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n&nbsp;','Monetizing Big Data','','inherit','closed','open','','2725-revision-v1','','','2013-09-11 11:09:07','2013-09-11 11:09:07','',2725,'http://redwingconsulting.com/uncategorized/2725-revision-v1/',0,'revision','',0),(2835,5,'2013-09-11 11:58:28','2013-09-11 11:58:28','<img class=\"alignnone size-full wp-image-2773\" alt=\"Monetizing Big Data graphic 1\" src=\"http://redwingconsulting.com/wp-content/uploads/Monetizing-Big-Data-graphic-1.png\" width=\"760\" height=\"246\" />\r\n<h4 style=\"text-align: justify;\">The potential for mobile operators to generate huge amounts of revenue from Big Data is undeniable, solely based on the volume, richness and breadth of customer data that flows across a mobile network. So clearly the key question in monetizing Big Data is <strong><em>how</em></strong> to turn raw data into products and services which corporate customers and individuals will want to buy.</h4>\r\n<h5>Monetizing Big Data needs to start with the customer</h5>\r\n<p style=\"text-align: justify;\">Over the past two decades Redwing has worked with mobile operators in over 30 countries to help them get from business concepts to revenue-generating service launches.</p>\r\n<p style=\"text-align: justify;\">In that time, we\'ve developed a number of fundamental principles that help guide the business launch process:</p>\r\n<img class=\"size-full wp-image-2834 aligncenter\" alt=\"Monetizing Big Data text box 9\" src=\"http://redwingconsulting.com/wp-content/uploads/Monetizing-Big-Data-text-box-9.png\" width=\"572\" height=\"156\" />\r\n<p style=\"text-align: justify;\">On the surface these look like simple questions to answer. But in reality, these are <strong>extremely non-trivial</strong> questions, and require significant amounts of new thinking on the part of the Big Data team.</p>\r\n\r\n<h5>Who are your customers?</h5>\r\n<p style=\"text-align: justify;\">Are the customers for Big Data your existing corporate accounts? Or do you see potential within the small and medium business sectors? Or is Big Data something that can be sold to individuals?</p>\r\n<p style=\"text-align: justify;\">Should you sell Big Data to the customers\' marketing departments? Or through their existing ad agencies? Or to their IT groups?</p>\r\n<p style=\"text-align: justify;\">Or is the market defined by product and application: are we selling to buyers of customer profile data? Or buyers of identity services?</p>\r\n<p style=\"text-align: justify;\">The potential answer to all these questions is: \'yes\'. Because the buyers of Big Data services form a complex multi-dimensional market which is defined by:</p>\r\n\r\n<ul style=\"text-align: justify;\">\r\n	<li>The industry vertical you are selling to (fmcg, utilities, retail, etc)</li>\r\n	<li>The role of the person you are selling to (media planner, digital media executive, strategic planner, etc)</li>\r\n	<li>The type of Big Data product you are selling (customer profile data, location data, real-time data, etc)</li>\r\n</ul>\r\n<p style=\"text-align: justify;\">And understanding the interaction between these customer types is key to identifying real, growable markets for your Big Data products.</p>\r\n\r\n<h5 style=\"text-align: justify;\">What do your customers want?</h5>\r\nThe good news: there are many Big Data applications that customers are clamoring for that are well-defined and can be readily identified.\r\n<p style=\"text-align: justify;\"><a href=\"http://redwingconsulting.com/wp-content/uploads/Monetizing-Big-Data-chart-1.png\"><img class=\"alignright\" alt=\"Monetizing Big Data chart 1 (small)\" src=\"http://redwingconsulting.com/wp-content/uploads/Monetizing-Big-Data-chart-1-small.png\" width=\"450\" height=\"286\" /></a></p>\r\n<p style=\"text-align: justify;\">Redwing conducts regular in-depth research efforts to collate these, and a subset of our database is shown in the graphic to the right (click on the graphic for a larger version).</p>\r\n<p style=\"text-align: justify;\">The bad news: customers themselves often don\'t know what they want from Big Data services. Obtaining data sets from mobile operators is new to them too, and they often don\'t know what is available or what could be available.</p>\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\nThere are three basic approaches to address this:\r\n<ol>\r\n	<li>Set up mechanisms to poll your potential customers, such as market research programs or customer feedback panels.</li>\r\n	<li>Build relationships with exemplar customers in the key verticals you wish to target, and learn from them.</li>\r\n	<li>Look for opportunities to integrate your high-value data into their existing systems and programs - evolution is always easier than revolution for customers.</li>\r\n</ol>\r\n<h5>How do customers want your Big Data products to be packaged?</h5>\r\n&nbsp;\r\n<h5>What is required to deliver a great customer experience?</h5>\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n&nbsp;','Monetizing Big Data','','inherit','closed','open','','2725-revision-v1','','','2013-09-11 11:58:28','2013-09-11 11:58:28','',2725,'http://redwingconsulting.com/uncategorized/2725-revision-v1/',0,'revision','',0),(2836,5,'2013-09-11 12:02:31','2013-09-11 12:02:31','<img class=\"alignnone size-full wp-image-2773\" alt=\"Monetizing Big Data graphic 1\" src=\"http://redwingconsulting.com/wp-content/uploads/Monetizing-Big-Data-graphic-1.png\" width=\"760\" height=\"246\" />\r\n<h4 style=\"text-align: justify;\">The potential for mobile operators to generate huge amounts of revenue from Big Data is undeniable, solely based on the volume, richness and breadth of customer data that flows across a mobile network. So clearly the key question in monetizing Big Data is <strong><em>how</em></strong> to turn raw data into products and services which corporate customers and individuals will want to buy.</h4>\r\n<h5>Monetizing Big Data needs to start with the customer</h5>\r\n<p style=\"text-align: justify;\">Over the past two decades Redwing has worked with mobile operators in over 30 countries to help them get from business concepts to revenue-generating service launches.</p>\r\n<p style=\"text-align: justify;\">We\'ve learned that many operators have a tendency to first launch a product, and then see which customers buy it - the classic \'build it and they will come\' mentality.</p>\r\n<p style=\"text-align: justify;\">But a far more effective approach is to use a set of disciplined processes that drive product and service definitions from a fundamental evaluation of customer needs:</p>\r\n<img class=\"size-full wp-image-2834 aligncenter\" alt=\"Monetizing Big Data text box 9\" src=\"http://redwingconsulting.com/wp-content/uploads/Monetizing-Big-Data-text-box-9.png\" width=\"572\" height=\"156\" />\r\n<p style=\"text-align: justify;\">On the surface these look like simple questions to answer.</p>\r\n<p style=\"text-align: justify;\">But in reality, these are <strong>extremely non-trivial</strong> questions, and require significant amounts of new thinking on the part of the Big Data team.</p>\r\n\r\n<h5>Who are your customers?</h5>\r\n<p style=\"text-align: justify;\">Are the customers for Big Data your existing corporate accounts? Or do you see potential within the small and medium business sectors? Or is Big Data something that can be sold to individuals?</p>\r\n<p style=\"text-align: justify;\">Should you sell Big Data to the customers\' marketing departments? Or through their existing ad agencies? Or to their IT groups?</p>\r\n<p style=\"text-align: justify;\">Or is the market defined by product and application: are we selling to buyers of customer profile data? Or buyers of identity services?</p>\r\n<p style=\"text-align: justify;\">The potential answer to all these questions is: \'yes\'. Because the buyers of Big Data services form a complex multi-dimensional market which is defined by:</p>\r\n\r\n<ul style=\"text-align: justify;\">\r\n	<li>The industry vertical you are selling to (fmcg, utilities, retail, etc)</li>\r\n	<li>The role of the person you are selling to (media planner, digital media executive, strategic planner, etc)</li>\r\n	<li>The type of Big Data product you are selling (customer profile data, location data, real-time data, etc)</li>\r\n</ul>\r\n<p style=\"text-align: justify;\">And understanding the interaction between these customer types is key to identifying real, growable markets for your Big Data products.</p>\r\n\r\n<h5 style=\"text-align: justify;\">What do your customers want?</h5>\r\nThe good news: there are many Big Data applications that customers are clamoring for that are well-defined and can be readily identified.\r\n<p style=\"text-align: justify;\"><a href=\"http://redwingconsulting.com/wp-content/uploads/Monetizing-Big-Data-chart-1.png\"><img class=\"alignright\" alt=\"Monetizing Big Data chart 1 (small)\" src=\"http://redwingconsulting.com/wp-content/uploads/Monetizing-Big-Data-chart-1-small.png\" width=\"450\" height=\"286\" /></a></p>\r\n<p style=\"text-align: justify;\">Redwing conducts regular in-depth research efforts to collate these, and a subset of our database is shown in the graphic to the right (click on the graphic for a larger version).</p>\r\n<p style=\"text-align: justify;\">The bad news: customers themselves often don\'t know what they want from Big Data services. Obtaining data sets from mobile operators is new to them too, and they often don\'t know what is available or what could be available.</p>\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\nThere are three basic approaches to address this:\r\n<ol>\r\n	<li>Set up mechanisms to poll your potential customers, such as market research programs or customer feedback panels.</li>\r\n	<li>Build relationships with exemplar customers in the key verticals you wish to target, and learn from them.</li>\r\n	<li>Look for opportunities to integrate your high-value data into their existing systems and programs - evolution is always easier than revolution for customers.</li>\r\n</ol>\r\n<h5>How do customers want your Big Data products to be packaged?</h5>\r\n&nbsp;\r\n<h5>What is required to deliver a great customer experience?</h5>\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n&nbsp;','Monetizing Big Data','','inherit','closed','open','','2725-revision-v1','','','2013-09-11 12:02:31','2013-09-11 12:02:31','',2725,'http://redwingconsulting.com/uncategorized/2725-revision-v1/',0,'revision','',0),(2838,5,'2013-09-11 12:42:21','2013-09-11 12:42:21','<img class=\"alignnone size-full wp-image-2773\" alt=\"Monetizing Big Data graphic 1\" src=\"http://redwingconsulting.com/wp-content/uploads/Monetizing-Big-Data-graphic-1.png\" width=\"760\" height=\"246\" />\r\n<h4 style=\"text-align: justify;\">The potential for mobile operators to generate huge amounts of revenue from Big Data is undeniable, solely based on the volume, richness and breadth of customer data that flows across a mobile network. So clearly the key question in monetizing Big Data is <strong><em>how</em></strong> to turn raw data into products and services which corporate customers and individuals will want to buy.</h4>\r\n<h5>Monetizing Big Data needs to start with the customer</h5>\r\n<p style=\"text-align: justify;\">Over the past two decades Redwing has worked with mobile operators in over 30 countries to help them get from business concepts to revenue-generating service launches.</p>\r\n<p style=\"text-align: justify;\">We\'ve learned that many operators have a tendency to first launch a product, and then see which customers buy it - the classic \'build it and they will come\' mentality.</p>\r\n<p style=\"text-align: justify;\">But a far more effective approach is to use a set of disciplined processes that drive product and service definitions from a fundamental evaluation of customer needs:</p>\r\n<img class=\"size-full wp-image-2837 aligncenter\" alt=\"Monetizing Big Data text box 10\" src=\"http://redwingconsulting.com/wp-content/uploads/Monetizing-Big-Data-text-box-10.png\" width=\"572\" height=\"156\" />\r\n<p style=\"text-align: justify;\">On the surface these look like simple questions to answer.</p>\r\n<p style=\"text-align: justify;\">But in reality, these are <strong>extremely non-trivial</strong> questions, and require significant amounts of new thinking on the part of the Big Data team.</p>\r\n\r\n<h5 style=\"text-align: justify;\">Who are your customers?</h5>\r\n<p style=\"text-align: justify;\">Are the customers for Big Data your existing corporate accounts? Or do you see potential within the small and medium business sectors? Or is Big Data something that can be sold to individuals?</p>\r\n<p style=\"text-align: justify;\">Should you sell Big Data to the customers\' marketing departments? Or through their existing ad agencies? Or to their IT groups?</p>\r\n<p style=\"text-align: justify;\">Or is the market defined by product and application: are we selling to buyers of customer profile data? Or buyers of identity services?</p>\r\n<p style=\"text-align: justify;\">The potential answer to all these questions is: \'yes\'. Because the buyers of Big Data services form a complex multi-dimensional market which is defined by:</p>\r\n\r\n<ul style=\"text-align: justify;\">\r\n	<li>The industry vertical you are selling to (fmcg, utilities, retail, etc)</li>\r\n	<li>The role of the person you are selling to (media planner, digital media executive, strategic planner, etc)</li>\r\n	<li>The type of Big Data product you are selling (customer profile data, location data, real-time data, etc)</li>\r\n</ul>\r\n<p style=\"text-align: justify;\">And understanding the interaction between these customer types is key to identifying real, growable markets for your Big Data products.</p>\r\n\r\n<h5 style=\"text-align: justify;\">What do your customers want?</h5>\r\n<table style=\"width: 780px;\" border=\"0\">\r\n<tbody>\r\n<tr>\r\n<td style=\"width: 390px;\" align=\"left\" valign=\"top\">\r\n<p style=\"text-align: justify;\"><span style=\"text-decoration: underline;\">The good news</span></p>\r\n<p style=\"text-align: justify;\">There are many Big Data applications that customers are clamoring for that are well-defined and can be readily identified.</p>\r\n<p style=\"text-align: justify;\">Redwing conducts regular in-depth research efforts to identify potential Big Data products for mobile operators, and a subset of our database is shown in the graphic to the right.</p>\r\n<p style=\"text-align: justify;\">(click on the graphic for a larger version)</p>\r\n</td>\r\n<td><img class=\"size-full wp-image-2788 aligncenter\" alt=\"Monetizing Big Data chart 1 (small)\" src=\"http://redwingconsulting.com/wp-content/uploads/Monetizing-Big-Data-chart-1-small.png\" width=\"337\" height=\"208\" /></td>\r\n</tr>\r\n</tbody>\r\n</table>\r\n<p style=\"text-align: justify;\"><span style=\"text-decoration: underline;\">The bad news</span></p>\r\n<p style=\"text-align: justify;\">Customers themselves often don\'t know what they want from Big Data services. Obtaining Big Data products from mobile operators is new to them too, and they often don\'t know what is available or what could be available.</p>\r\n<p style=\"text-align: justify;\"><span style=\"text-decoration: underline;\">The solution</span></p>\r\n<p style=\"text-align: justify;\">There are three basic approaches to help customers tell you what their Big Data needs are:</p>\r\n\r\n<ol>\r\n	<li style=\"text-align: justify;\">Set up mechanisms to poll your potential customers, such as market research programs or customer feedback panels.</li>\r\n	<li style=\"text-align: justify;\">Build relationships with exemplar customers in the key verticals you wish to target, and learn from them.</li>\r\n	<li style=\"text-align: justify;\">Look for opportunities to integrate your high-value data into their existing systems and programs - evolution is always easier than revolution for customers.</li>\r\n</ol>\r\n<h5>How do customers want your Big Data products to be packaged?</h5>\r\nThere are two issues to consider here:\r\n<ol>\r\n	<li>What types of Big Data products do customers want?</li>\r\n	<li>How do they want those products to be packaged and delivered?</li>\r\n</ol>\r\nRedwing has identified &lt;five&gt; product families where mobile operators can provide high-value data to customers:\r\n<ol>\r\n	<li>Hyper-local advertising services</li>\r\n	<li>Location insight services</li>\r\n	<li>Identity management services</li>\r\n	<li>Profile and behavioural services</li>\r\n	<li>Customer segment targeting services</li>\r\n</ol>\r\nAnd &lt;four&gt; ways that Big Data services can be delivered:\r\n<ol>\r\n	<li>Raw Big Data</li>\r\n	<li>Packaged Big Data</li>\r\n	<li>Integrated with professional services</li>\r\n	<li>Real-time 3rd party process enablement</li>\r\n</ol>\r\n<h5>What are the elements of a great customer experience?</h5>\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n&nbsp;','Monetizing Big Data','','inherit','closed','open','','2725-revision-v1','','','2013-09-11 12:42:21','2013-09-11 12:42:21','',2725,'http://redwingconsulting.com/uncategorized/2725-revision-v1/',0,'revision','',0),(2839,5,'2013-09-12 08:34:43','2013-09-12 08:34:43','','Productizing Big Data','','inherit','closed','open','','2826-revision-v1','','','2013-09-12 08:34:43','2013-09-12 08:34:43','',2826,'http://redwingconsulting.com/uncategorized/2826-revision-v1/',0,'revision','',0),(2840,5,'2013-09-12 09:06:47','2013-09-12 09:06:47','<div class=\"ez-only\">[nivoslider slug=\"nivo-test\"]</div>\r\n<div class=\"ez-two-fifths ez-first\">You\'re building a Big Data analytics capability...\r\n\r\n...we help you build a business around that.</div>\r\n<div class=\"ez-three-fifths\">Redwing specializes in helping mobile operators commercialize their Big Data assets by transforming their data analytics teams into externally-oriented new lines of business.We help operators to create new revenue streams by identifying key target customers, creating Big Data products and services, developing pricing and revenue models and identifying partnership requirements.\r\n\r\nWith over twenty years experience of working around the globe with companies such as Verizon, Telfonica and Vodafone, we know the challenges of transforming large telecoms companies. We can help navigate into an exciting and profitable new future.\r\n\r\n</div>\r\n<div class=\"ez-row-wrap-border\"></div>\r\n<div class=\"ez-two-sixths ez-first\">\r\n<h3>LATEST POST</h3>\r\n<img title=\"How mobile operators are tooling up for Big Data\" alt=\"How mobile operators are tooling up for Big Data\" src=\"http://redwingconsulting.com/wp-content/uploads/Tools.jpg\" width=\"260\" height=\"74\" />\r\n\r\n</div>\r\n<div class=\"ez-two-sixths\">\r\n<h3>MOST POPULAR POSTS</h3>\r\n<img title=\"Redwing Consulting most popular posts\" alt=\"Redwing Consulting most popular posts\" src=\"http://redwingconsulting.com/wp-content/uploads/Ranking.jpg\" width=\"260\" height=\"74\" />\r\n\r\n</div>\r\n<div class=\"ez-two-sixths\">\r\n<h3>BIG DATA ARTICLES</h3>\r\n<img title=\"Redwing Consulting useful links\" alt=\"Redwing Consulting useful links\" src=\"http://redwingconsulting.com/wp-content/uploads/Useful-links.jpg\" width=\"260\" height=\"74\" />\r\n\r\n</div>\r\n<div class=\"ez-one-third ez-first\">\r\n<h4>How mobile operators are tooling up for Big Data</h4>\r\n&nbsp;\r\n<h5>Mobile operators have unique access to the personal and business interactions that their customers generate via wireless-enabled services.\r\n\r\nUnlocking the potential of these captive information assets - structured and unstructured, internal and external - demands that operators have a coherent and integrated data strategy.\r\n\r\nThe principal elements of an integrated data strategy include establishing an enterprise-wide ownership framework for the end-to-end management of data, setting clear goals for how the data will be used and anticipating or responding to market changes...</h5>\r\n<h6>[Read full post]</h6>\r\n</div>\r\n<div class=\"ez-one-third\">Why mobile operators are the natural Big Data companies\r\n\r\nWho will mobile operators need to partner with to sell Big Data services?\r\n\r\nWho will mobile operators be competing with?\r\n\r\nWhat data can mobile operators package and sell, and what would customers use it for?\r\n\r\nHow will mobile operators’ Big Data organisations evolve?\r\n\r\nThe size of the mobile operator Big Data market</div>\r\n<div class=\"ez-one-third\">\r\n<a href=\"http://www.totaltele.com/view.aspx?ID=477094\">Telcos Can Survive On Big Data Alone - Sprint (totaltele.com)<BR></a>\r\n\r\n<a href=\"http://www.technologyreview.com/news/513016/how-wireless-carriers-are-monetizing-your-movements/\">How Wireless Carriers Are Monetizing Your Movements (technologyreview.com)<BR></a>\r\n\r\n<a href=\"http://ovum.com/2012/10/08/asian-mobile-operators-claim-that-user-data-analytics-gives-them-an-edge/\">Asian Mobile Operators Claim That User Data Analytics Gives Them An Edge (ovum.com)<BR></a>\r\n\r\n<a href=\"http://www.eurocomms.com/features/opinion/8860-opinion-theres-no-turning-back-for-telcos-in-2013-reinvention-is-a-must\">There\'s No Turning Back For Telcos in 2013 - Reinvention Is A Must (eurocomms.com)<BR></a>\r\n\r\n<a href=\"http://www.hottopicsevents.com/2013/04/24/telcos-transactions-and-trust/\">Telcos, Transactions and Trust (hottopicsevents.com)<BR></a>\r\n\r\n\r\n\r\n</div>','Home - Redwing Consulting','','inherit','closed','open','','2797-revision-v1','','','2013-09-12 09:06:47','2013-09-12 09:06:47','',2797,'http://redwingconsulting.com/uncategorized/2797-revision-v1/',0,'revision','',0),(2842,5,'2013-09-12 09:17:37','2013-09-12 09:17:37','<div class=\"ez-only\">[nivoslider slug=\"nivo-test\"]</div>\r\n\r\n<div class=\"ez-two-fifths ez-first\">\r\n\r\nYou\'re building a Big Data analytics capability...\r\n\r\n...we help you build a business around that.\r\n\r\n</div>\r\n\r\n<div class=\"ez-three-fifths\">\r\nRedwing specializes in helping mobile operators commercialize their Big Data assets by transforming their data analytics teams into externally-oriented new lines of business.We help operators to create new revenue streams by identifying key target customers, creating Big Data products and services, developing pricing and revenue models and identifying partnership requirements.\r\n\r\nWith over twenty years experience of working around the globe with companies such as Verizon, Telfonica and Vodafone, we know the challenges of transforming large telecoms companies. We can help navigate into an exciting and profitable new future.\r\n</div>\r\n\r\n<div class=\"ez-row-wrap-border\"></div>\r\n\r\n<div class=\"ez-two-sixths ez-first\">\r\n<h3>LATEST POST</h3>\r\n<img title=\"How mobile operators are tooling up for Big Data\" alt=\"How mobile operators are tooling up for Big Data\" src=\"http://redwingconsulting.com/wp-content/uploads/Tools.jpg\" width=\"260\" height=\"74\" />\r\n</div>\r\n\r\n<div class=\"ez-two-sixths\">\r\n<h3>MOST POPULAR POSTS</h3>\r\n<img title=\"Redwing Consulting most popular posts\" alt=\"Redwing Consulting most popular posts\" src=\"http://redwingconsulting.com/wp-content/uploads/Ranking.jpg\" width=\"260\" height=\"74\" />\r\n</div>\r\n\r\n<div class=\"ez-two-sixths\">\r\n<h3>BIG DATA ARTICLES</h3>\r\n<img title=\"Redwing Consulting useful links\" alt=\"Redwing Consulting useful links\" src=\"http://redwingconsulting.com/wp-content/uploads/Useful-links.jpg\" width=\"260\" height=\"74\" />\r\n</div>\r\n\r\n<div class=\"ez-one-third ez-first\">\r\n<h4>How mobile operators are tooling up for Big Data</h4>\r\n&nbsp;\r\n<h5>Mobile operators have unique access to the personal and business interactions that their customers generate via wireless-enabled services.</h5>\r\nUnlocking the potential of these captive information assets - structured and unstructured, internal and external - demands that operators have a coherent and integrated data strategy.\r\n\r\nThe principal elements of an integrated data strategy include establishing an enterprise-wide ownership framework for the end-to-end management of data, setting clear goals for how the data will be used and anticipating or responding to market changes...\r\n<h6>[Read full post]</h6>\r\n</div>\r\n\r\n<div class=\"ez-one-third\">\r\nWhy mobile operators are the natural Big Data companies\r\n\r\nWho will mobile operators need to partner with to sell Big Data services?\r\n\r\nWho will mobile operators be competing with?\r\n\r\nWhat data can mobile operators package and sell, and what would customers use it for?\r\n\r\nHow will mobile operators’ Big Data organisations evolve?\r\n\r\nThe size of the mobile operator Big Data market\r\n</div>\r\n\r\n<div class=\"ez-one-third\">\r\n<a href=\"http://www.totaltele.com/view.aspx?ID=477094\">Telcos Can Survive On Big Data Alone - Sprint (totaltele.com)</a>\r\n\r\n<a href=\"http://www.technologyreview.com/news/513016/how-wireless-carriers-are-monetizing-your-movements/\">How Wireless Carriers Are Monetizing Your Movements (technologyreview.com)</a>\r\n\r\n<a href=\"http://ovum.com/2012/10/08/asian-mobile-operators-claim-that-user-data-analytics-gives-them-an-edge/\">Asian Mobile Operators Claim That User Data Analytics Gives Them An Edge (ovum.com)</a>\r\n\r\n<a href=\"http://www.eurocomms.com/features/opinion/8860-opinion-theres-no-turning-back-for-telcos-in-2013-reinvention-is-a-must\">There\'s No Turning Back For Telcos in 2013 - Reinvention Is A Must (eurocomms.com)</a>\r\n\r\n<a href=\"http://www.hottopicsevents.com/2013/04/24/telcos-transactions-and-trust/\">Telcos, Transactions and Trust (hottopicsevents.com)</a>\r\n</div>','Home - Redwing Consulting','','inherit','closed','open','','2797-revision-v1','','','2013-09-12 09:17:37','2013-09-12 09:17:37','',2797,'http://redwingconsulting.com/uncategorized/2797-revision-v1/',0,'revision','',0),(2843,5,'2013-09-12 09:41:53','2013-09-12 09:41:53','<div class=\"ez-only\">[nivoslider slug=\"nivo-test\"]</div>\r\n\r\n<div class=\"ez-two-fifths ez-first\">\r\n<p>You\'re building a Big Data analytics capability...</p>\r\n<p>...we help you build a business around that.</p>\r\n</div>\r\n\r\n<div class=\"ez-three-fifths\">\r\n<p>Redwing specializes in helping mobile operators commercialize their Big Data assets by transforming their data analytics teams into externally-oriented new lines of business.We help operators to create new revenue streams by identifying key target customers, creating Big Data products and services, developing pricing and revenue models and identifying partnership requirements.</p>\r\n\r\n<p>With over twenty years experience of working around the globe with companies such as Verizon, Telfonica and Vodafone, we know the challenges of transforming large telecoms companies. We can help navigate into an exciting and profitable new future.</p>\r\n</div>\r\n\r\n<div class=\"ez-row-wrap-border\"></div>\r\n\r\n<div class=\"ez-two-sixths ez-first\">\r\n<h3>LATEST POST</h3>\r\n<img title=\"How mobile operators are tooling up for Big Data\" alt=\"How mobile operators are tooling up for Big Data\" src=\"http://redwingconsulting.com/wp-content/uploads/Tools.jpg\" width=\"260\" height=\"74\" />\r\n</div>\r\n\r\n<div class=\"ez-two-sixths\">\r\n<h3>MOST POPULAR POSTS</h3>\r\n<img title=\"Redwing Consulting most popular posts\" alt=\"Redwing Consulting most popular posts\" src=\"http://redwingconsulting.com/wp-content/uploads/Ranking.jpg\" width=\"260\" height=\"74\" />\r\n</div>\r\n\r\n<div class=\"ez-two-sixths\">\r\n<h3>BIG DATA ARTICLES</h3>\r\n<img title=\"Redwing Consulting useful links\" alt=\"Redwing Consulting useful links\" src=\"http://redwingconsulting.com/wp-content/uploads/Useful-links.jpg\" width=\"260\" height=\"74\" />\r\n</div>\r\n\r\n<div class=\"ez-one-third ez-first\">\r\n<h4>How mobile operators are tooling up for Big Data</h4>\r\n&nbsp;\r\n<h5>Mobile operators have unique access to the personal and business interactions that their customers generate via wireless-enabled services.</h5>\r\nUnlocking the potential of these captive information assets - structured and unstructured, internal and external - demands that operators have a coherent and integrated data strategy.\r\n\r\nThe principal elements of an integrated data strategy include establishing an enterprise-wide ownership framework for the end-to-end management of data, setting clear goals for how the data will be used and anticipating or responding to market changes...\r\n<h6>[Read full post]</h6>\r\n</div>\r\n\r\n<div class=\"ez-one-third\">\r\nWhy mobile operators are the natural Big Data companies\r\n\r\nWho will mobile operators need to partner with to sell Big Data services?\r\n\r\nWho will mobile operators be competing with?\r\n\r\nWhat data can mobile operators package and sell, and what would customers use it for?\r\n\r\nHow will mobile operators’ Big Data organisations evolve?\r\n\r\nThe size of the mobile operator Big Data market\r\n</div>\r\n\r\n<div class=\"ez-one-third\">\r\n<a href=\"http://www.totaltele.com/view.aspx?ID=477094\">Telcos Can Survive On Big Data Alone - Sprint (totaltele.com)</a>\r\n\r\n<a href=\"http://www.technologyreview.com/news/513016/how-wireless-carriers-are-monetizing-your-movements/\">How Wireless Carriers Are Monetizing Your Movements (technologyreview.com)</a>\r\n\r\n<a href=\"http://ovum.com/2012/10/08/asian-mobile-operators-claim-that-user-data-analytics-gives-them-an-edge/\">Asian Mobile Operators Claim That User Data Analytics Gives Them An Edge (ovum.com)</a>\r\n\r\n<a href=\"http://www.eurocomms.com/features/opinion/8860-opinion-theres-no-turning-back-for-telcos-in-2013-reinvention-is-a-must\">There\'s No Turning Back For Telcos in 2013 - Reinvention Is A Must (eurocomms.com)</a>\r\n\r\n<a href=\"http://www.hottopicsevents.com/2013/04/24/telcos-transactions-and-trust/\">Telcos, Transactions and Trust (hottopicsevents.com)</a>\r\n</div>','Home - Redwing Consulting','','inherit','closed','open','','2797-revision-v1','','','2013-09-12 09:41:53','2013-09-12 09:41:53','',2797,'http://redwingconsulting.com/uncategorized/2797-revision-v1/',0,'revision','',0),(2846,5,'2013-09-12 11:21:18','2013-09-12 11:21:18','','Redwing client logos 2','','inherit','closed','open','','redwing-client-logos-2','','','2013-09-12 11:21:18','2013-09-12 11:21:18','',32,'http://redwingconsulting.com/wp-content/uploads/Redwing-client-logos-2.png',0,'attachment','image/png',0),(2848,5,'2013-09-12 11:42:48','2013-09-12 11:42:48','<img class=\"alignnone size-full wp-image-2717\" title=\"Redwing Consulting - About Us\" alt=\"Redwing Consulting - About Us\" src=\"http://redwingconsulting.com/wp-content/uploads/Page-About-Us.png\" width=\"700\" height=\"180\" />\r\n<h5 style=\"text-align: justify;\">Who we are</h5>\r\n<p style=\"text-align: justify;\">Redwing Consulting is a highly specialized advisory firm that works with mobile operators to help them commercialize their Big Data services.</p>\r\n<p style=\"text-align: justify;\">The Redwing team consists of strategists, market plannners, product designers, business model experts, economists and computer scientists, who bring a multi-disciplinary approach to designing and launching Big Data services.</p>\r\n<p style=\"text-align: justify;\">Everyone in the Redwing team has previously held senior management positions in mobile operators, and we bring deep industry expertise to our work.</p>\r\n\r\n<h5>What we do</h5>\r\n<p style=\"text-align: justify;\">We help operators launch commercial Big Data services.</p>\r\n<p style=\"text-align: justify;\">We do this by bringing an obsessive focus on the customer, and utilize a number of proprietary tools which ensure all the product design, technical implementation and marketing packaging are closely aligned with clearly identified customer needs.</p>\r\n<p style=\"text-align: justify;\">Typically, our main areas of activity range from market analysis to product design, launch management and culture change:</p>\r\n<img class=\"alignnone size-full wp-image-2847\" alt=\"Redwing main areas of activity\" src=\"http://redwingconsulting.com/wp-content/uploads/Redwing-main-areas-of-activity.png\" width=\"391\" height=\"348\" />\r\n<h5>Our track record</h5>\r\n<p style=\"text-align: justify;\">Redwing has undertaken projects in over 30 countries, and our client list includes most of the world\'s largest mobile operators and technology companies:</p>\r\n<img class=\"size-full wp-image-2846 aligncenter\" alt=\"Redwing client logos 2\" src=\"http://redwingconsulting.com/wp-content/uploads/Redwing-client-logos-2.png\" width=\"400\" height=\"275\" />\r\n\r\n&nbsp;\r\n<p style=\"text-align: justify;\">Our projects have ranged from creating launch plans for single products up to the management of the commercial launch of whole new businesses.</p>\r\n<p style=\"text-align: justify;\"></p>','About Us','','inherit','closed','open','','32-revision-v1','','','2013-09-12 11:42:48','2013-09-12 11:42:48','',32,'http://redwingconsulting.com/uncategorized/32-revision-v1/',0,'revision','',0),(2849,5,'2013-09-12 12:41:02','2013-09-12 12:41:02','<code></code><code><img class=\"alignnone size-full wp-image-2572\" alt=\"Redwing Asia post list page header graphic\" src=\"http://redwingconsulting.com/wp-content/uploads/Redwing-Asia-post-list-page-header-graphic.jpg\" width=\"700\" height=\"240\" /></code>\r\n\r\n&nbsp;\r\n\r\n<code></code><code>[smart_archives]</code>\r\n','Post List','','inherit','closed','open','','2561-revision-v1','','','2013-09-12 12:41:02','2013-09-12 12:41:02','',2561,'http://redwingconsulting.com/uncategorized/2561-revision-v1/',0,'revision','',0),(2850,5,'2013-09-12 12:42:02','2013-09-12 12:42:02','<code></code><code>\r\n</code>','Post List','','inherit','closed','open','','2561-revision-v1','','','2013-09-12 12:42:02','2013-09-12 12:42:02','',2561,'http://redwingconsulting.com/uncategorized/2561-revision-v1/',0,'revision','',0),(2851,5,'2013-08-01 12:50:19','2013-08-01 12:50:19','<p><img class=\"alignnone size-full wp-image-2852\" alt=\"Redwing Consulting post list page header graphic\" src=\"http://redwingconsulting.com/wp-content/uploads/Redwing-Consulting-post-list-page-header-graphic.jpg\" width=\"700\" height=\"240\" /></p>\r\n<p><code>[smart_archives]</code></p>','Insights and Blog','','publish','closed','closed','','insights-blog','','','2013-09-17 09:13:02','2013-09-17 09:13:02','',0,'http://redwingconsulting.com/?page_id=2851',0,'page','',0),(2852,5,'2013-09-12 12:49:22','2013-09-12 12:49:22','','Redwing Consulting post list page header graphic','','inherit','closed','open','','redwing-consulting-post-list-page-header-graphic','','','2013-09-12 12:49:22','2013-09-12 12:49:22','',2561,'http://redwingconsulting.com/wp-content/uploads/Redwing-Consulting-post-list-page-header-graphic.jpg',0,'attachment','image/jpeg',0),(2853,5,'2013-09-12 12:50:19','2013-09-12 12:50:19','<img class=\"alignnone size-full wp-image-2852\" alt=\"Redwing Consulting post list page header graphic\" src=\"http://redwingconsulting.com/wp-content/uploads/Redwing-Consulting-post-list-page-header-graphic.jpg\" width=\"700\" height=\"240\" />\r\n\r\n&nbsp;','Insights and Blog','','inherit','closed','open','','2851-revision-v1','','','2013-09-12 12:50:19','2013-09-12 12:50:19','',2851,'http://redwingconsulting.com/uncategorized/2851-revision-v1/',0,'revision','',0),(2854,5,'2013-09-19 01:05:10','2013-09-19 01:05:10','<h5><img class=\"alignnone size-full wp-image-2856\" alt=\"Organization structures for Big Data\" src=\"http://redwingconsulting.com/wp-content/uploads/Organization-structures-for-Big-Data.jpg\" width=\"700\" height=\"240\" /></h5>\r\n<h4 style=\"text-align: justify;\">Mobile operators must define the right organization model for managing large Big Data projects. The model needs to effectively align the demands of the business with the technology requirements needed to support those demands. Such initiatives necessarily involve an element of cultural change within the operator, as they require collaboration across conventional functional and business unit silos.</h4>\r\n<h5><b>The importance of organization structure<br /> </b></h5>\r\n<p style=\"text-align: justify;\">Commercializing Big Data products requires an operator to integrate a strong IT analytics capability with externally-facing marketing resources. Deciding how this integration is organized and led is a critical part of successful Big Data initiatives.</p>\r\n<p style=\"text-align: justify;\">In our <a title=\"Organizing for Big Data\" href=\"http://redwingconsulting.com/organizing-for-big-data/\"><span style=\"text-decoration: underline;\">Organizing for Big Data</span></a> page we look at the overall issues of organization structure. This post looks at the different organization models.</p>\r\n<p style=\"text-align: justify;\">There is no ‘cookie cutter’ approach to organizing Big Data teams. Operators begin at different points along the evolution path, with different existing organizational structures and levels of maturity, and varying sets of capabilities.</p>\r\n<p style=\"text-align: justify;\">Arriving at the appropriate cross-functional, cooperative model for leveraging data assets involves some degree of compromise and trade-off between the various stakeholder groups.</p>\r\n<h5 style=\"text-align: justify;\"> <b style=\"text-align: justify;\">What are the preferred organization models?</b></h5>\r\n<p style=\"text-align: justify;\">There are three discrete organization models that are currently being implemented across those mobile operators who are actively pursuing Big Data initiatives:</p>\r\n<ul>\r\n<li style=\"text-align: justify;\">IT systems-led (including a dedicated data analytics group)</li>\r\n<li style=\"text-align: justify;\">Business function-led (with Marketing and/or Finance as the lead functions)</li>\r\n<li style=\"text-align: justify;\">Matrix organization (a hybrid IT-Marketing-Finance group)</li>\r\n</ul>\r\n<p><img alt=\"Post - big data monetisation chart 2\" src=\"http://redwingconsulting.com/wp-content/uploads/Post-big-data-monetisation-chart-2.jpg\" width=\"949\" height=\"522\" /></p>\r\n<p style=\"text-align: justify;\">Given the clear potential for creating new and sustainable revenue streams from Big Data initiatives, it is likely that the majority of operators will elect to form matrix organizations over time as a critical mass of Big Data resources is established.</p>\r\n<h5 style=\"text-align: justify;\">The importance of senior leadership</h5>\r\n<p style=\"text-align: justify;\">This structure implies a senior executive leader who understands the overall operator business and has a clear line of sight into C-suite priorities.</p>\r\n<p style=\"text-align: justify;\">In addition, this leader must have considerable authority to make key decisions about investment priorities with regard to both IT and business resources, a high degree of respect among both business and IT stakeholders, and the ability to balance short-term business needs with longer-term goals for building out the necessary data capabilities.</p>\r\n<p style=\"text-align: justify;\">As such identifying and attracting such talent (if unavailable internally) is a potential drag on progress in gearing up to attack the Big Data opportunity.</p>\r\n<p style=\"text-align: justify;\">The war for talent is not confined to the fierce competition for data scientists!</p>\r\n','Organization models for commercializing Big Data','Mobile operators must define the right organizational model for managing any significant Big Data project, to align the demands of the business with the technology requirements needed to support those demands.','publish','closed','open','','organization-models-commercializing-big-data','','','2013-09-19 11:20:11','2013-09-19 11:20:11','',0,'http://redwingconsulting.com/?p=2854',0,'post','',0),(2855,5,'2013-09-12 13:04:43','2013-09-12 13:04:43','','Structured process for commercializing big data graphic','','inherit','closed','open','','structured-process-for-commercializing-big-data-graphic','','','2013-09-12 13:04:43','2013-09-12 13:04:43','',2587,'http://redwingconsulting.com/wp-content/uploads/Structured-process-for-commercializing-big-data-graphic.jpg',0,'attachment','image/jpeg',0),(2856,5,'2013-09-12 13:51:01','2013-09-12 13:51:01','','Organization structures for Big Data','','inherit','closed','open','','organization-structures-for-big-data','','','2013-09-12 13:51:01','2013-09-12 13:51:01','',2854,'http://redwingconsulting.com/wp-content/uploads/Organization-structures-for-Big-Data.jpg',0,'attachment','image/jpeg',0),(2857,5,'2013-09-12 14:00:27','2013-09-12 14:00:27','<h5><img class=\"alignnone size-full wp-image-2856\" alt=\"Organization structures for Big Data\" src=\"http://redwingconsulting.com/wp-content/uploads/Organization-structures-for-Big-Data.jpg\" width=\"700\" height=\"240\" /></h5>\r\n<h5><b>The importance of organization structure\r\n</b></h5>\r\n<p style=\"text-align: justify;\">Mobile operators must define the right organizational structure for managing any significant Big Data project. It needs to effectively align the demands of the business with the technology requirements needed to support those demands. Such initiatives necessarily involve an element of cultural change within the operator, as they require collaboration across conventional functional and business unit silos.</p>\r\nArriving at the appropriate cross-functional, cooperative model for leveraging data assets involves some degree of compromise and trade-off between the various stakeholder groups.\r\n<p style=\"text-align: justify;\">But there is no ‘cookie cutter’ approach to organizing Big Data teams. Operators begin at different points along the evolution path, with different existing organizational structures and levels of maturity, and varying sets of capabilities.</p>\r\n\r\n<h5><b>What are the preferred organization models?</b></h5>\r\n<p style=\"text-align: justify;\">There are three discrete organization models that are currently being implemented across those mobile operators who are actively pursuing Big Data initiatives:</p>\r\n\r\n<ul>\r\n	<li style=\"text-align: justify;\">IT systems-led (including a dedicated data analytics group)</li>\r\n	<li style=\"text-align: justify;\">Business function-led (with Marketing and/or Finance as the lead functions)</li>\r\n	<li style=\"text-align: justify;\">Matrix organization (a hybrid IT-Marketing-Finance group)</li>\r\n</ul>\r\n<img alt=\"Post - big data monetisation chart 2\" src=\"http://redwingconsulting.com/wp-content/uploads/Post-big-data-monetisation-chart-2.jpg\" width=\"949\" height=\"522\" />\r\n<p style=\"text-align: justify;\">Given the clear potential for creating new and sustainable revenue streams from Big Data initiatives, it is likely that the majority of operators will elect to form matrix organizations over time as a critical mass of Big Data resources is established.</p>\r\n<p style=\"text-align: justify;\">This structure implies a senior executive leader who understands the overall operator business and has a clear line of sight into C-suite priorities.</p>\r\n<p style=\"text-align: justify;\">In addition, this leader must have considerable authority to make key decisions about investment priorities with regard to both IT and business resources, a high degree of respect among both business and IT stakeholders, and the ability to balance short-term business needs with longer-term goals for building out the necessary data capabilities.</p>\r\n<p style=\"text-align: justify;\">As such identifying and attracting such talent (if unavailable internally) is a potential drag on progress in gearing up to attack the Big Data opportunity.</p>\r\n<p style=\"text-align: justify;\">The war for talent is not confined to the fierce competition for data scientists!</p>','Preferred organization models for commercializing Big Data','','inherit','closed','open','','2854-revision-v1','','','2013-09-12 14:00:27','2013-09-12 14:00:27','',2854,'http://redwingconsulting.com/uncategorized/2854-revision-v1/',0,'revision','',0),(2858,5,'2013-09-12 14:01:14','2013-09-12 14:01:14','<h5><img class=\"alignnone size-full wp-image-2856\" alt=\"Organization structures for Big Data\" src=\"http://redwingconsulting.com/wp-content/uploads/Organization-structures-for-Big-Data.jpg\" width=\"700\" height=\"240\" /></h5>\r\n<h5><b>The importance of organization structure\r\n</b></h5>\r\n<p style=\"text-align: justify;\">Mobile operators must define the right organizational structure for managing any significant Big Data project. It needs to effectively align the demands of the business with the technology requirements needed to support those demands. Such initiatives necessarily involve an element of cultural change within the operator, as they require collaboration across conventional functional and business unit silos.</p>\r\n<p style=\"text-align: justify;\">Arriving at the appropriate cross-functional, cooperative model for leveraging data assets involves some degree of compromise and trade-off between the various stakeholder groups.</p>\r\n<p style=\"text-align: justify;\">But there is no ‘cookie cutter’ approach to organizing Big Data teams. Operators begin at different points along the evolution path, with different existing organizational structures and levels of maturity, and varying sets of capabilities.</p>\r\n\r\n<h5><b>What are the preferred organization models?</b></h5>\r\n<p style=\"text-align: justify;\">There are three discrete organization models that are currently being implemented across those mobile operators who are actively pursuing Big Data initiatives:</p>\r\n\r\n<ul>\r\n	<li style=\"text-align: justify;\">IT systems-led (including a dedicated data analytics group)</li>\r\n	<li style=\"text-align: justify;\">Business function-led (with Marketing and/or Finance as the lead functions)</li>\r\n	<li style=\"text-align: justify;\">Matrix organization (a hybrid IT-Marketing-Finance group)</li>\r\n</ul>\r\n<img alt=\"Post - big data monetisation chart 2\" src=\"http://redwingconsulting.com/wp-content/uploads/Post-big-data-monetisation-chart-2.jpg\" width=\"949\" height=\"522\" />\r\n<p style=\"text-align: justify;\">Given the clear potential for creating new and sustainable revenue streams from Big Data initiatives, it is likely that the majority of operators will elect to form matrix organizations over time as a critical mass of Big Data resources is established.</p>\r\n<p style=\"text-align: justify;\">This structure implies a senior executive leader who understands the overall operator business and has a clear line of sight into C-suite priorities.</p>\r\n<p style=\"text-align: justify;\">In addition, this leader must have considerable authority to make key decisions about investment priorities with regard to both IT and business resources, a high degree of respect among both business and IT stakeholders, and the ability to balance short-term business needs with longer-term goals for building out the necessary data capabilities.</p>\r\n<p style=\"text-align: justify;\">As such identifying and attracting such talent (if unavailable internally) is a potential drag on progress in gearing up to attack the Big Data opportunity.</p>\r\n<p style=\"text-align: justify;\">The war for talent is not confined to the fierce competition for data scientists!</p>','Preferred organization models for commercializing Big Data','','inherit','closed','open','','2854-revision-v1','','','2013-09-12 14:01:14','2013-09-12 14:01:14','',2854,'http://redwingconsulting.com/uncategorized/2854-revision-v1/',0,'revision','',0),(2859,5,'2013-09-12 14:05:10','2013-09-12 14:05:10','<h5><img class=\"alignnone size-full wp-image-2856\" alt=\"Organization structures for Big Data\" src=\"http://redwingconsulting.com/wp-content/uploads/Organization-structures-for-Big-Data.jpg\" width=\"700\" height=\"240\" /></h5>\r\n<h4 style=\"text-align: justify;\">Mobile operators must define the right organizational structure for managing any significant Big Data project. It needs to effectively align the demands of the business with the technology requirements needed to support those demands. Such initiatives necessarily involve an element of cultural change within the operator, as they require collaboration across conventional functional and business unit silos.</h4>\r\n<h5><b>The importance of organization structure\r\n</b></h5>\r\n<p style=\"text-align: justify;\">Commercializing Big Data products requires an operator to integrate a strong IT analytics capability with externally-facing marketing resources. Deciding how this integration is organized and led is a critical part of successful Big Data initiatives.</p>\r\n<p style=\"text-align: justify;\">There is no ‘cookie cutter’ approach to organizing Big Data teams. Operators begin at different points along the evolution path, with different existing organizational structures and levels of maturity, and varying sets of capabilities.</p>\r\n<p style=\"text-align: justify;\">Arriving at the appropriate cross-functional, cooperative model for leveraging data assets involves some degree of compromise and trade-off between the various stakeholder groups.</p>\r\n\r\n<h5 style=\"text-align: justify;\"> <b style=\"text-align: justify;\">What are the preferred organization models?</b></h5>\r\n<p style=\"text-align: justify;\">There are three discrete organization models that are currently being implemented across those mobile operators who are actively pursuing Big Data initiatives:</p>\r\n\r\n<ul>\r\n	<li style=\"text-align: justify;\">IT systems-led (including a dedicated data analytics group)</li>\r\n	<li style=\"text-align: justify;\">Business function-led (with Marketing and/or Finance as the lead functions)</li>\r\n	<li style=\"text-align: justify;\">Matrix organization (a hybrid IT-Marketing-Finance group)</li>\r\n</ul>\r\n<img alt=\"Post - big data monetisation chart 2\" src=\"http://redwingconsulting.com/wp-content/uploads/Post-big-data-monetisation-chart-2.jpg\" width=\"949\" height=\"522\" />\r\n<p style=\"text-align: justify;\">Given the clear potential for creating new and sustainable revenue streams from Big Data initiatives, it is likely that the majority of operators will elect to form matrix organizations over time as a critical mass of Big Data resources is established.</p>\r\n<p style=\"text-align: justify;\">This structure implies a senior executive leader who understands the overall operator business and has a clear line of sight into C-suite priorities.</p>\r\n<p style=\"text-align: justify;\">In addition, this leader must have considerable authority to make key decisions about investment priorities with regard to both IT and business resources, a high degree of respect among both business and IT stakeholders, and the ability to balance short-term business needs with longer-term goals for building out the necessary data capabilities.</p>\r\n<p style=\"text-align: justify;\">As such identifying and attracting such talent (if unavailable internally) is a potential drag on progress in gearing up to attack the Big Data opportunity.</p>\r\n<p style=\"text-align: justify;\">The war for talent is not confined to the fierce competition for data scientists!</p>','Preferred organization models for commercializing Big Data','','inherit','closed','open','','2854-revision-v1','','','2013-09-12 14:05:10','2013-09-12 14:05:10','',2854,'http://redwingconsulting.com/uncategorized/2854-revision-v1/',0,'revision','',0),(2861,5,'2013-09-12 14:07:38','2013-09-12 14:07:38','<h5><img class=\"alignnone size-full wp-image-2856\" alt=\"Organization structures for Big Data\" src=\"http://redwingconsulting.com/wp-content/uploads/Organization-structures-for-Big-Data.jpg\" width=\"700\" height=\"240\" /></h5>\r\n<h4 style=\"text-align: justify;\">Mobile operators must define the right organization model for managing any significant Big Data project. It needs to effectively align the demands of the business with the technology requirements needed to support those demands. Such initiatives necessarily involve an element of cultural change within the operator, as they require collaboration across conventional functional and business unit silos.</h4>\r\n<h5><b>The importance of organization structure\r\n</b></h5>\r\n<p style=\"text-align: justify;\">Commercializing Big Data products requires an operator to integrate a strong IT analytics capability with externally-facing marketing resources. Deciding how this integration is organized and led is a critical part of successful Big Data initiatives.</p>\r\n<p style=\"text-align: justify;\">There is no ‘cookie cutter’ approach to organizing Big Data teams. Operators begin at different points along the evolution path, with different existing organizational structures and levels of maturity, and varying sets of capabilities.</p>\r\n<p style=\"text-align: justify;\">Arriving at the appropriate cross-functional, cooperative model for leveraging data assets involves some degree of compromise and trade-off between the various stakeholder groups.</p>\r\n\r\n<h5 style=\"text-align: justify;\"> <b style=\"text-align: justify;\">What are the preferred organization models?</b></h5>\r\n<p style=\"text-align: justify;\">There are three discrete organization models that are currently being implemented across those mobile operators who are actively pursuing Big Data initiatives:</p>\r\n\r\n<ul>\r\n	<li style=\"text-align: justify;\">IT systems-led (including a dedicated data analytics group)</li>\r\n	<li style=\"text-align: justify;\">Business function-led (with Marketing and/or Finance as the lead functions)</li>\r\n	<li style=\"text-align: justify;\">Matrix organization (a hybrid IT-Marketing-Finance group)</li>\r\n</ul>\r\n<img alt=\"Post - big data monetisation chart 2\" src=\"http://redwingconsulting.com/wp-content/uploads/Post-big-data-monetisation-chart-2.jpg\" width=\"949\" height=\"522\" />\r\n<p style=\"text-align: justify;\">Given the clear potential for creating new and sustainable revenue streams from Big Data initiatives, it is likely that the majority of operators will elect to form matrix organizations over time as a critical mass of Big Data resources is established.</p>\r\n<p style=\"text-align: justify;\">This structure implies a senior executive leader who understands the overall operator business and has a clear line of sight into C-suite priorities.</p>\r\n<p style=\"text-align: justify;\">In addition, this leader must have considerable authority to make key decisions about investment priorities with regard to both IT and business resources, a high degree of respect among both business and IT stakeholders, and the ability to balance short-term business needs with longer-term goals for building out the necessary data capabilities.</p>\r\n<p style=\"text-align: justify;\">As such identifying and attracting such talent (if unavailable internally) is a potential drag on progress in gearing up to attack the Big Data opportunity.</p>\r\n<p style=\"text-align: justify;\">The war for talent is not confined to the fierce competition for data scientists!</p>','Preferred organization models for commercializing Big Data','','inherit','closed','open','','2854-revision-v1','','','2013-09-12 14:07:38','2013-09-12 14:07:38','',2854,'http://redwingconsulting.com/uncategorized/2854-revision-v1/',0,'revision','',0),(2862,5,'2013-09-12 14:11:10','2013-09-12 14:11:10','<h5><img class=\"alignnone size-full wp-image-2856\" alt=\"Organization structures for Big Data\" src=\"http://redwingconsulting.com/wp-content/uploads/Organization-structures-for-Big-Data.jpg\" width=\"700\" height=\"240\" /></h5>\r\n<h4 style=\"text-align: justify;\">Mobile operators must define the right organization model for managing large Big Data projects. The model needs to effectively align the demands of the business with the technology requirements needed to support those demands. Such initiatives necessarily involve an element of cultural change within the operator, as they require collaboration across conventional functional and business unit silos.</h4>\r\n<h5><b>The importance of organization structure\r\n</b></h5>\r\n<p style=\"text-align: justify;\">Commercializing Big Data products requires an operator to integrate a strong IT analytics capability with externally-facing marketing resources. Deciding how this integration is organized and led is a critical part of successful Big Data initiatives.</p>\r\n<p style=\"text-align: justify;\">There is no ‘cookie cutter’ approach to organizing Big Data teams. Operators begin at different points along the evolution path, with different existing organizational structures and levels of maturity, and varying sets of capabilities.</p>\r\n<p style=\"text-align: justify;\">Arriving at the appropriate cross-functional, cooperative model for leveraging data assets involves some degree of compromise and trade-off between the various stakeholder groups.</p>\r\n\r\n<h5 style=\"text-align: justify;\"> <b style=\"text-align: justify;\">What are the preferred organization models?</b></h5>\r\n<p style=\"text-align: justify;\">There are three discrete organization models that are currently being implemented across those mobile operators who are actively pursuing Big Data initiatives:</p>\r\n\r\n<ul>\r\n	<li style=\"text-align: justify;\">IT systems-led (including a dedicated data analytics group)</li>\r\n	<li style=\"text-align: justify;\">Business function-led (with Marketing and/or Finance as the lead functions)</li>\r\n	<li style=\"text-align: justify;\">Matrix organization (a hybrid IT-Marketing-Finance group)</li>\r\n</ul>\r\n<img alt=\"Post - big data monetisation chart 2\" src=\"http://redwingconsulting.com/wp-content/uploads/Post-big-data-monetisation-chart-2.jpg\" width=\"949\" height=\"522\" />\r\n<p style=\"text-align: justify;\">Given the clear potential for creating new and sustainable revenue streams from Big Data initiatives, it is likely that the majority of operators will elect to form matrix organizations over time as a critical mass of Big Data resources is established.</p>\r\n<p style=\"text-align: justify;\">This structure implies a senior executive leader who understands the overall operator business and has a clear line of sight into C-suite priorities.</p>\r\n<p style=\"text-align: justify;\">In addition, this leader must have considerable authority to make key decisions about investment priorities with regard to both IT and business resources, a high degree of respect among both business and IT stakeholders, and the ability to balance short-term business needs with longer-term goals for building out the necessary data capabilities.</p>\r\n<p style=\"text-align: justify;\">As such identifying and attracting such talent (if unavailable internally) is a potential drag on progress in gearing up to attack the Big Data opportunity.</p>\r\n<p style=\"text-align: justify;\">The war for talent is not confined to the fierce competition for data scientists!</p>','Organization models for commercializing Big Data','','inherit','closed','open','','2854-revision-v1','','','2013-09-12 14:11:10','2013-09-12 14:11:10','',2854,'http://redwingconsulting.com/uncategorized/2854-revision-v1/',0,'revision','',0),(2863,5,'2013-09-12 14:11:50','2013-09-12 14:11:50','<h4 style=\"text-align: justify;\"><img class=\"alignnone size-full wp-image-2855\" alt=\"Structured process for commercializing big data graphic\" src=\"http://redwingconsulting.com/wp-content/uploads/Structured-process-for-commercializing-big-data-graphic.jpg\" width=\"700\" height=\"240\" /></h4>\r\n<h4 style=\"text-align: justify;\"><b>Mobile operators have unique access to the personal and business interactions that their customers generate via their use of phones, tablets, laptops and other wireless devices. Unlocking the potential of these information assets demands that MNOs have a coherent and integrated approach to develop new Big Data products.\r\n</b></h4>\r\n<h5 style=\"text-align: justify;\"><b>Establishing the basics\r\n</b></h5>\r\n<p style=\"text-align: justify;\">At the organization level, three main sets of processes need to be defined to manage information assets:</p>\r\n\r\n<ul style=\"text-align: justify;\">\r\n	<li>An enterprise-wide ownership framework for the end-to-end management of data - from the moment of creation through to the point of use.</li>\r\n	<li>Clear goals for how the data will be used - whether for optimizing the service delivery platform, developing closer relationships with customers and anticipating or responding to market changes.</li>\r\n	<li>Detailed policies and procedures that govern how data is collected, analyzed, and acted upon.</li>\r\n</ul>\r\n<h5 style=\"text-align: justify;\"><b>Managing data assets\r\n</b></h5>\r\nThe ‘D4’ Process Model is a standard framework being adopted widely within the global network operator community. It characterizes the four primary development phases of data asset management in complex service delivery environments.\r\n<p align=\"center\"> <img class=\"size-full wp-image-2589 aligncenter\" alt=\"Post - big data monetisation chart 1\" src=\"http://redwingconsulting.com/wp-content/uploads/Post-big-data-monetisation-chart-1.jpg\" width=\"429\" height=\"300\" /></p>\r\n<p style=\"text-align: justify;\">Each of the four phases has its own inherent complexity, and rigorous discipline is required in order to maintain the integrity of the end-to-end data management process.</p>\r\n\r\n<ol style=\"text-align: justify;\">\r\n	<li><b>Data acquisition</b>.  Quality-tested, contextually-relevant and easily interpreted data is a required to drive effective analysis and action. This requires significant workflow planning and investment in systems and processes - even machine-generated and curated data is error-prone.</li>\r\n	<li><b>Discovery. </b>This is the phase of the process where most management attention is currently being focused.  The fierce competition for data sciences talent is a direct consequence of the need for companies to create first mover in-house analytics capabilities.</li>\r\n	<li><b>Delivery. </b>Big Data products are created by pre-packaging data or providing customized access to data sets, dependent on customer needs. Securing the trust and confidence of customers is the “acid test” of any Big Data product, and requires data accuracy and timeliness together with raw data and visualization interfaces.</li>\r\n	<li><b>Dollars. </b>A Big Data product also requires an associated business model, which defines the target market, the basis for charging, and the associated processing and delivery costs. Ultimately, product profitability is the measure of success.</li>\r\n</ol>\r\n<p style=\"text-align: justify;\">The D4 Process Model thus provides a mechanism for embedding structure into the planning and implementation of early stage Big Data initiatives, and helps teams break down a complex task into a simpler set of intermediate steps.</p>\r\n<p style=\"text-align: justify;\"></p>','A structured process for commercializing Big Data products','','inherit','closed','open','','2587-revision-v1','','','2013-09-12 14:11:50','2013-09-12 14:11:50','',2587,'http://redwingconsulting.com/uncategorized/2587-revision-v1/',0,'revision','',0),(2864,5,'2013-09-16 14:57:59','2013-09-16 14:57:59','<p><img class=\"alignnone size-full wp-image-2868\" alt=\"Post - where can you monetize big data graphic 2\" src=\"http://redwingconsulting.com/wp-content/uploads/Post-where-can-you-monetize-big-data-graphic-2.jpg\" width=\"700\" height=\"240\" /></p>\r\n<h4 style=\"text-align: justify;\">Falling profit margins from voice, messaging and data services are driving mobile operators to find ways to monetize Big Data, thereby turning their existing information assets into new sources of revenue.</h4>\r\n<h5 style=\"text-align: justify;\">New competitors, increasing competition</h5>\r\n<p style=\"text-align: justify;\">The competitive environment for mobile operators is radically different to the market place in which they first launched their services.  A new breed of competitors has arisen as a result of a blurring between traditional device and service lines, and companies such as Apple and Samsung control whole areas of the app space.</p>\r\n<p style=\"text-align: justify;\">In addition, a raft of OTT players are driving the commoditization of basic services, and a wave of messaging, music and video providers are winning the battle for consumer mindshare and hence taking increasing revenue share.</p>\r\n<p style=\"text-align: justify;\">As network costs continue to increase, while traditional revenues stay flat, margins are getting squeezed. Intense competition from multiple directions is therefore driving the operators to seek new sources of revenue.</p>\r\n<h5 style=\"text-align: justify;\">New lines of business enabled by Big Data</h5>\r\n<p style=\"text-align: justify;\">In order to assert their position in this new competitive world, mobile operators are pursuing new lines of business that have the potential both to monetize the value of their big data assets and to entrench the operators as a pivotal player in their markets.</p>\r\n<p align=\"center\"><img alt=\"Post - big data chart 3\" src=\"http://redwingconsulting.com/wp-content/uploads/Post-big-data-chart-3.jpg\" width=\"503\" height=\"233\" /></p>\r\n<p style=\"text-align: justify;\"><b>Customer insights</b> - aggregated and anonymised mobile subscriber data has extreme value for a wide array of commercial and public services organisations: retailers (store location planning, campaign design), local government administrations (urban planning), advertising companies (outdoor media mapping), sports and entertainment venues (audience profiling).</p>\r\n<p style=\"text-align: justify;\"><b>Data hosting</b> - by virtue of their service provider legacy, strict industry-wide regulatory framework and data protection obligations, the mobile operators have developed very strong trust relationships with consumers and businesses alike. This opens up the prospect of operators utilising their data assets in order to host security and authentication-based services on behalf of financial institutions, government agencies and e-commerce companies. Identity management, access control and user authentication are all part of the service portfolios being developed by the leading US and European operators.</p>\r\n<p style=\"text-align: justify;\"><b>Third party applications</b> - rather than viewing companies which provide digital services over the network as competitors, increasingly operators are seeing them as business partners. In principle, any service that requires a set of enabling utilities such as customer billing, problem resolution, security and authentication services can be interfaced directly with the host systems and databases in the mobile operator environment. The demand for these hard-wired services will grow rapidly as e-commerce, mobile healthcare and machine-to-machine (M2M) applications become ubiquitous.</p>\r\n<h5>Moving towards a two-sided business model</h5>\r\n<p style=\"text-align: justify;\">The incumbent network operators therefore have the opportunity to create a ‘two-sided’ business model, whereby they leverage the latent worth of their unique assets - namely their captive subscriber data and their accumulated reputation capital.</p>\r\n<ul style=\"text-align: justify;\">\r\n<li>Firstly, they create more intimate relationships with their existing ‘downstream’ mobile subscribers, through a relentless focus on customer experience management and service personalization</li>\r\n<li>Secondly, they form ‘upstream’ strategic partnerships with both private and public sector organizations, underpinned by a new product and service portfolio founded on the principles of privacy, trust and security</li>\r\n</ul>\r\n<p style=\"text-align: justify;\">Executed well, this two-sided approach is virtually impossible for any communications service provider without a self-provisioned network to emulate successfully.  The pathway for the network operators to assume the central position in the rapidly-evolving mobile services eco-system is wide open.</p>\r\n<p style=\"text-align: justify;\">Our approach for putting the customer at the center of this business model is outlined in our <a title=\"Monetizing Big Data\" href=\"http://redwingconsulting.com/monetizing-big-data/\"><span style=\"text-decoration: underline;\">Monetizing Big Data</span></a> page.</p>\r\n<p>&nbsp;</p>','Where are the opportunities to monetize Big Data?','Falling profit margins are driving operators to find ways to monetize Big Data, to turn their existing information assets into new sources of revenue.','publish','closed','open','','opportunities-monetize-big-data','','','2013-09-19 11:26:07','2013-09-19 11:26:07','',0,'http://redwingconsulting.com/?p=2864',0,'post','',0),(2865,5,'2013-09-12 14:56:34','2013-09-12 14:56:34','<h5 style=\"text-align: justify;\">Falling profit margins from voice, messaging and data services are driving mobile operators to find ways to monetize Big Data, thereby turning their existing information assets into new sources of revenue.</h5>\r\n<h5 style=\"text-align: justify;\">New competitors, increasing competition</h5>\r\n<p style=\"text-align: justify;\">The competitive environment for mobile operators is radically different to the market place in which they first launched their services.  A new breed of competitors has arisen as a result of a blurring between traditional device and service lines, and companies such as Apple and Samsung control whole areas of the app space.</p>\r\n<p style=\"text-align: justify;\">In addition, a raft of OTT players are driving the commoditization of basic services, and a wave of messaging, music and video providers are winning the battle for consumer mindshare and hence taking increasing revenue share.</p>\r\n<p style=\"text-align: justify;\">As network costs continue to increase, while traditional revenues stay flat, margins are getting squeezed. Intense competition from multiple directions is therefore driving the operators to seek new sources of revenue.</p>\r\n\r\n<h5 style=\"text-align: justify;\">New lines of business enabled by Big Data</h5>\r\n<p style=\"text-align: justify;\">In order to assert their position in this new competitive world, mobile operators are pursuing new lines of business that have the potential both to monetize the value of their big data assets and to entrench the operators as a pivotal player in their markets.</p>\r\n<p align=\"center\"><img alt=\"Post - big data chart 3\" src=\"http://redwingconsulting.com/wp-content/uploads/Post-big-data-chart-3.jpg\" width=\"503\" height=\"233\" /></p>\r\n<p style=\"text-align: justify;\"><b>Customer insights</b> - aggregated and anonymised mobile subscriber data has extreme value for a wide array of commercial and public services organisations: retailers (store location planning, campaign design), local government administrations (urban planning), advertising companies (outdoor media mapping), sports and entertainment venues (audience profiling).</p>\r\n<p style=\"text-align: justify;\"><b>Data hosting</b> - by virtue of their service provider legacy, strict industry-wide regulatory framework and data protection obligations, the mobile operators have developed very strong trust relationships with consumers and businesses alike. This opens up the prospect of operators utilising their data assets in order to host security and authentication-based services on behalf of financial institutions, government agencies and e-commerce companies. Identity management, access control and user authentication are all part of the service portfolios being developed by the leading US and European operators.</p>\r\n<p style=\"text-align: justify;\"><b>Third party applications</b> - rather than viewing companies which provide digital services over the network as competitors, increasingly operators are seeing them as business partners. In principle, any service that requires a set of enabling utilities such as customer billing, problem resolution, security and authentication services can be interfaced directly with the host systems and databases in the mobile operator environment. The demand for these hard-wired services will grow rapidly as e-commerce, mobile healthcare and machine-to-machine (M2M) applications become ubiquitous.</p>\r\n\r\n<h5>Moving towards a two-sided business model</h5>\r\n<p style=\"text-align: justify;\">The incumbent network operators therefore have the opportunity to create a ‘two-sided’ business model, whereby they leverage the latent worth of their unique assets - namely their captive subscriber data and their accumulated reputation capital.</p>\r\n\r\n<ul style=\"text-align: justify;\">\r\n	<li>Firstly, they create more intimate relationships with their existing ‘downstream’ mobile subscribers, through a relentless focus on customer experience management and service personalization</li>\r\n	<li>Secondly, they form ‘upstream’ strategic partnerships with both private and public sector organizations, underpinned by a new product and service portfolio founded on the principles of privacy, trust and security</li>\r\n</ul>\r\n<p style=\"text-align: justify;\">Executed well, this two-sided approach is virtually impossible for any communications service provider without a self-provisioned network to emulate successfully.  The pathway for the network operators to assume the central position in the rapidly-evolving mobile services eco-system is wide open.</p>\r\n&nbsp;','Where can you monetize Big Data?','','inherit','closed','open','','2864-revision-v1','','','2013-09-12 14:56:34','2013-09-12 14:56:34','',2864,'http://redwingconsulting.com/uncategorized/2864-revision-v1/',0,'revision','',0),(2867,5,'2013-09-12 15:26:46','2013-09-12 15:26:46','<h5 style=\"text-align: justify;\"><img class=\"alignnone size-full wp-image-2866\" alt=\"Post - where can you monetize big data graphic\" src=\"http://redwingconsulting.com/wp-content/uploads/Post-where-can-you-monetize-big-data-graphic.jpg\" width=\"700\" height=\"240\" /></h5>\r\n<h4 style=\"text-align: justify;\">Falling profit margins from voice, messaging and data services are driving mobile operators to find ways to monetize Big Data, thereby turning their existing information assets into new sources of revenue.</h4>\r\n<h5 style=\"text-align: justify;\">New competitors, increasing competition</h5>\r\n<p style=\"text-align: justify;\">The competitive environment for mobile operators is radically different to the market place in which they first launched their services.  A new breed of competitors has arisen as a result of a blurring between traditional device and service lines, and companies such as Apple and Samsung control whole areas of the app space.</p>\r\n<p style=\"text-align: justify;\">In addition, a raft of OTT players are driving the commoditization of basic services, and a wave of messaging, music and video providers are winning the battle for consumer mindshare and hence taking increasing revenue share.</p>\r\n<p style=\"text-align: justify;\">As network costs continue to increase, while traditional revenues stay flat, margins are getting squeezed. Intense competition from multiple directions is therefore driving the operators to seek new sources of revenue.</p>\r\n\r\n<h5 style=\"text-align: justify;\">New lines of business enabled by Big Data</h5>\r\n<p style=\"text-align: justify;\">In order to assert their position in this new competitive world, mobile operators are pursuing new lines of business that have the potential both to monetize the value of their big data assets and to entrench the operators as a pivotal player in their markets.</p>\r\n<p align=\"center\"><img alt=\"Post - big data chart 3\" src=\"http://redwingconsulting.com/wp-content/uploads/Post-big-data-chart-3.jpg\" width=\"503\" height=\"233\" /></p>\r\n<p style=\"text-align: justify;\"><b>Customer insights</b> - aggregated and anonymised mobile subscriber data has extreme value for a wide array of commercial and public services organisations: retailers (store location planning, campaign design), local government administrations (urban planning), advertising companies (outdoor media mapping), sports and entertainment venues (audience profiling).</p>\r\n<p style=\"text-align: justify;\"><b>Data hosting</b> - by virtue of their service provider legacy, strict industry-wide regulatory framework and data protection obligations, the mobile operators have developed very strong trust relationships with consumers and businesses alike. This opens up the prospect of operators utilising their data assets in order to host security and authentication-based services on behalf of financial institutions, government agencies and e-commerce companies. Identity management, access control and user authentication are all part of the service portfolios being developed by the leading US and European operators.</p>\r\n<p style=\"text-align: justify;\"><b>Third party applications</b> - rather than viewing companies which provide digital services over the network as competitors, increasingly operators are seeing them as business partners. In principle, any service that requires a set of enabling utilities such as customer billing, problem resolution, security and authentication services can be interfaced directly with the host systems and databases in the mobile operator environment. The demand for these hard-wired services will grow rapidly as e-commerce, mobile healthcare and machine-to-machine (M2M) applications become ubiquitous.</p>\r\n\r\n<h5>Moving towards a two-sided business model</h5>\r\n<p style=\"text-align: justify;\">The incumbent network operators therefore have the opportunity to create a ‘two-sided’ business model, whereby they leverage the latent worth of their unique assets - namely their captive subscriber data and their accumulated reputation capital.</p>\r\n\r\n<ul style=\"text-align: justify;\">\r\n	<li>Firstly, they create more intimate relationships with their existing ‘downstream’ mobile subscribers, through a relentless focus on customer experience management and service personalization</li>\r\n	<li>Secondly, they form ‘upstream’ strategic partnerships with both private and public sector organizations, underpinned by a new product and service portfolio founded on the principles of privacy, trust and security</li>\r\n</ul>\r\n<p style=\"text-align: justify;\">Executed well, this two-sided approach is virtually impossible for any communications service provider without a self-provisioned network to emulate successfully.  The pathway for the network operators to assume the central position in the rapidly-evolving mobile services eco-system is wide open.</p>\r\n&nbsp;','Where can you monetize Big Data?','','inherit','closed','open','','2864-revision-v1','','','2013-09-12 15:26:46','2013-09-12 15:26:46','',2864,'http://redwingconsulting.com/uncategorized/2864-revision-v1/',0,'revision','',0),(2868,5,'2013-09-12 15:28:57','2013-09-12 15:28:57','','Post - where can you monetize big data graphic 2','','inherit','closed','open','','post-where-can-you-monetize-big-data-graphic-2','','','2013-09-12 15:28:57','2013-09-12 15:28:57','',2864,'http://redwingconsulting.com/wp-content/uploads/Post-where-can-you-monetize-big-data-graphic-2.jpg',0,'attachment','image/jpeg',0),(2869,5,'2013-09-18 21:13:44','2013-09-18 21:13:44','<p><img class=\"alignnone size-full wp-image-2868\" alt=\"Post - where can you monetize big data graphic 2\" src=\"http://redwingconsulting.com/wp-content/uploads/Post-where-can-you-monetize-big-data-graphic-2.jpg\" width=\"700\" height=\"240\" /></p>\n<h4 style=\"text-align: justify;\">Falling profit margins from voice, messaging and data services are driving mobile operators to find ways to monetize Big Data, thereby turning their existing information assets into new sources of revenue.</h4>\n<h5 style=\"text-align: justify;\">New competitors, increasing competition</h5>\n<p style=\"text-align: justify;\">The competitive environment for mobile operators is radically different to the market place in which they first launched their services.  A new breed of competitors has arisen as a result of a blurring between traditional device and service lines, and companies such as Apple and Samsung control whole areas of the app space.</p>\n<p style=\"text-align: justify;\">In addition, a raft of OTT players are driving the commoditization of basic services, and a wave of messaging, music and video providers are winning the battle for consumer mindshare and hence taking increasing revenue share.</p>\n<p style=\"text-align: justify;\">As network costs continue to increase, while traditional revenues stay flat, margins are getting squeezed. Intense competition from multiple directions is therefore driving the operators to seek new sources of revenue.</p>\n<h5 style=\"text-align: justify;\">New lines of business enabled by Big Data</h5>\n<p style=\"text-align: justify;\">In order to assert their position in this new competitive world, mobile operators are pursuing new lines of business that have the potential both to monetize the value of their big data assets and to entrench the operators as a pivotal player in their markets.</p>\n<p align=\"center\"><img alt=\"Post - big data chart 3\" src=\"http://redwingconsulting.com/wp-content/uploads/Post-big-data-chart-3.jpg\" width=\"503\" height=\"233\" /></p>\n<p style=\"text-align: justify;\"><b>Customer insights</b> - aggregated and anonymised mobile subscriber data has extreme value for a wide array of commercial and public services organisations: retailers (store location planning, campaign design), local government administrations (urban planning), advertising companies (outdoor media mapping), sports and entertainment venues (audience profiling).</p>\n<p style=\"text-align: justify;\"><b>Data hosting</b> - by virtue of their service provider legacy, strict industry-wide regulatory framework and data protection obligations, the mobile operators have developed very strong trust relationships with consumers and businesses alike. This opens up the prospect of operators utilising their data assets in order to host security and authentication-based services on behalf of financial institutions, government agencies and e-commerce companies. Identity management, access control and user authentication are all part of the service portfolios being developed by the leading US and European operators.</p>\n<p style=\"text-align: justify;\"><b>Third party applications</b> - rather than viewing companies which provide digital services over the network as competitors, increasingly operators are seeing them as business partners. In principle, any service that requires a set of enabling utilities such as customer billing, problem resolution, security and authentication services can be interfaced directly with the host systems and databases in the mobile operator environment. The demand for these hard-wired services will grow rapidly as e-commerce, mobile healthcare and machine-to-machine (M2M) applications become ubiquitous.</p>\n<h5>Moving towards a two-sided business model</h5>\n<p style=\"text-align: justify;\">The incumbent network operators therefore have the opportunity to create a ‘two-sided’ business model, whereby they leverage the latent worth of their unique assets - namely their captive subscriber data and their accumulated reputation capital.</p>\n<ul style=\"text-align: justify;\">\n<li>Firstly, they create more intimate relationships with their existing ‘downstream’ mobile subscribers, through a relentless focus on customer experience management and service personalization</li>\n<li>Secondly, they form ‘upstream’ strategic partnerships with both private and public sector organizations, underpinned by a new product and service portfolio founded on the principles of privacy, trust and security</li>\n</ul>\n<p style=\"text-align: justify;\">Executed well, this two-sided approach is virtually impossible for any communications service provider without a self-provisioned network to emulate successfully.  The pathway for the network operators to assume the central position in the rapidly-evolving mobile services eco-system is wide open.</p>\n<p style=\"text-align: justify;\">Our approach for putting the customer at the center of this business model is outlined in our <a title=\"Monetizing Big Data\" href=\"http://redwingconsulting.com/monetizing-big-data/\"><span style=\"text-decoration: underline;\">Monetizing Big Data</span></a> page.</p>\n<p>&nbsp;</p>','Where are the opportunities to monetize Big Data?','Falling profit margins are driving operators to find ways to monetize Big Data, to turn their existing information assets into new sources of revenue.','inherit','closed','open','','2864-autosave-v1','','','2013-09-18 21:13:44','2013-09-18 21:13:44','',2864,'http://redwingconsulting.com/uncategorized/2864-autosave-v1/',0,'revision','',0),(2870,5,'2013-08-12 12:34:20','2013-08-12 12:34:20','<p><img class=\"alignnone size-full wp-image-2874\" alt=\"Post - how are operators exploiting Big Data opportunity graphic\" src=\"http://redwingconsulting.com/wp-content/uploads/Post-how-are-operators-exploiting-Big-Data-opportunity-graphic.jpg\" width=\"700\" height=\"240\" /></p>\r\n<h4 style=\"text-align: justify;\">Mobile operators are leveraging their Big Data assets. Initially this has an internal focus, with the aim of better understanding their own customers. Over time, it becaomes clear that these data services also create an external opportunity to sell to third party customers.</h4>\r\n<h5 style=\"text-align: justify;\"><b>Internal Big Data opportunities: towards a 720-degree view<br /> </b></h5>\r\n<p style=\"text-align: justify;\">The mobile operators with ‘smart’ capabilities such as dynamic network policy management, high performance computing and in-memory analytics are able to utilize these data assets in order to manage the customer experience in an increasingly intimate manner.</p>\r\n<p style=\"text-align: justify;\">The “who, what, when and how” dimensions of marketing campaign design and management take on new levels of specificity and precision with the so-called ‘720-degree’ view of customers uniquely available to operators:</p>\r\n<ul style=\"text-align: justify;\">\r\n<li>An internal, 360-degree view of their customers i.e. what are their product and service needs? how and when and are they using the services? what stimulates greater engagement levels?</li>\r\n<li>An external, 360-degree view of how they utilize the available services in their daily lives i.e. where do they live, work and play? who are they interacting with? how and why are their services preferences shifting?</li>\r\n</ul>\r\n<p style=\"text-align: justify;\">This adds a powerful dimension to the market segmentation process, as well as informing the customer experience and campaign design programs that flow from it.</p>\r\n<p style=\"text-align: justify;\">By knowing more about their subscriber base, operators can devise precise marketing messages that reach the right target customers, at the right time and most importantly in the right context.</p>\r\n<h5 style=\"text-align: justify;\">More precise segmentation</h5>\r\n<p style=\"text-align: justify;\">The fusion of subscriber, network and social media data now will allow operators to perform their ‘business-as-usual’ processes more efficiently and effectively - defining new market segments, interacting dynamically with both customers and channel partners and proactively addressing their specific demands as individual stakeholders.</p>\r\n<p align=\"center\"><img alt=\"Post - big data chart 2\" src=\"http://redwingconsulting.com/wp-content/uploads/Post-big-data-chart-2.jpg\" width=\"350\" height=\"245\" /></p>\r\n<p style=\"text-align: justify;\">As an example, a number of operators have been successful in refining their customer segmentation models through the analysis of subscriber-generated information sourced from custom built self-care portals.</p>\r\n<p style=\"text-align: justify;\">This data analysis has enabled them to stratify their customer bases into multiple precisely-defined micro segments, each with discrete behavioral attributes and actionable characteristics. These operators have used this information to generate a continuous stream of segment-specific direct marketing promotions in order to stimulate customer adoption and usage.</p>\r\n<h5 style=\"text-align: justify;\">The external Big Data opportunity</h5>\r\n<p style=\"text-align: justify;\">Mobile operators are pursuing new lines of business that have the potential both to monetize the value of their big data assets and to entrench the operators as a pivotal player in their markets.</p>\r\n<p><img class=\"size-full wp-image-2548 aligncenter\" alt=\"Post - big data chart 3\" src=\"http://redwingconsulting.com/wp-content/uploads/Post-big-data-chart-3.jpg\" width=\"503\" height=\"233\" /></p>\r\n<p style=\"text-align: justify;\">We examine these business opportunities in more detail in our <a title=\"Monetizing Big Data\" href=\"http://redwingconsulting.com/monetizing-big-data/\"><span style=\"text-decoration: underline;\">Monetizing Big Data</span></a> page.</p>','How are operators exploiting the Big Data opportunity?','Mobile operators are leveraging their Big Data assets to better understand their own users and to create opportunities to sell to third party customers.','publish','closed','open','','operators-exploiting-big-data-opportunity','','','2013-09-17 09:14:51','2013-09-17 09:14:51','',0,'http://redwingconsulting.com/?p=2870',0,'post','',0),(2871,5,'2013-09-12 15:32:27','2013-09-12 15:32:27','<h5 style=\"text-align: justify;\"></h5>\n<img class=\"alignnone size-full wp-image-2868\" alt=\"Post - where can you monetize big data graphic 2\" src=\"http://redwingconsulting.com/wp-content/uploads/Post-where-can-you-monetize-big-data-graphic-2.jpg\" width=\"700\" height=\"240\" />\n<h4 style=\"text-align: justify;\">Falling profit margins from voice, messaging and data services are driving mobile operators to find ways to monetize Big Data, thereby turning their existing information assets into new sources of revenue.</h4>\n<h5 style=\"text-align: justify;\">New competitors, increasing competition</h5>\n<p style=\"text-align: justify;\">The competitive environment for mobile operators is radically different to the market place in which they first launched their services.  A new breed of competitors has arisen as a result of a blurring between traditional device and service lines, and companies such as Apple and Samsung control whole areas of the app space.</p>\n<p style=\"text-align: justify;\">In addition, a raft of OTT players are driving the commoditization of basic services, and a wave of messaging, music and video providers are winning the battle for consumer mindshare and hence taking increasing revenue share.</p>\n<p style=\"text-align: justify;\">As network costs continue to increase, while traditional revenues stay flat, margins are getting squeezed. Intense competition from multiple directions is therefore driving the operators to seek new sources of revenue.</p>\n\n<h5 style=\"text-align: justify;\">New lines of business enabled by Big Data</h5>\n<p style=\"text-align: justify;\">In order to assert their position in this new competitive world, mobile operators are pursuing new lines of business that have the potential both to monetize the value of their big data assets and to entrench the operators as a pivotal player in their markets.</p>\n<p align=\"center\"><img alt=\"Post - big data chart 3\" src=\"http://redwingconsulting.com/wp-content/uploads/Post-big-data-chart-3.jpg\" width=\"503\" height=\"233\" /></p>\n<p style=\"text-align: justify;\"><b>Customer insights</b> - aggregated and anonymised mobile subscriber data has extreme value for a wide array of commercial and public services organisations: retailers (store location planning, campaign design), local government administrations (urban planning), advertising companies (outdoor media mapping), sports and entertainment venues (audience profiling).</p>\n<p style=\"text-align: justify;\"><b>Data hosting</b> - by virtue of their service provider legacy, strict industry-wide regulatory framework and data protection obligations, the mobile operators have developed very strong trust relationships with consumers and businesses alike. This opens up the prospect of operators utilising their data assets in order to host security and authentication-based services on behalf of financial institutions, government agencies and e-commerce companies. Identity management, access control and user authentication are all part of the service portfolios being developed by the leading US and European operators.</p>\n<p style=\"text-align: justify;\"><b>Third party applications</b> - rather than viewing companies which provide digital services over the network as competitors, increasingly operators are seeing them as business partners. In principle, any service that requires a set of enabling utilities such as customer billing, problem resolution, security and authentication services can be interfaced directly with the host systems and databases in the mobile operator environment. The demand for these hard-wired services will grow rapidly as e-commerce, mobile healthcare and machine-to-machine (M2M) applications become ubiquitous.</p>\n\n<h5>Moving towards a two-sided business model</h5>\n<p style=\"text-align: justify;\">The incumbent network operators therefore have the opportunity to create a ‘two-sided’ business model, whereby they leverage the latent worth of their unique assets - namely their captive subscriber data and their accumulated reputation capital.</p>\n\n<ul style=\"text-align: justify;\">\n	<li>Firstly, they create more intimate relationships with their existing ‘downstream’ mobile subscribers, through a relentless focus on customer experience management and service personalization</li>\n	<li>Secondly, they form ‘upstream’ strategic partnerships with both private and public sector organizations, underpinned by a new product and service portfolio founded on the principles of privacy, trust and security</li>\n</ul>\n<p style=\"text-align: justify;\">Executed well, this two-sided approach is virtually impossible for any communications service provider without a self-provisioned network to emulate successfully.  The pathway for the network operators to assume the central position in the rapidly-evolving mobile services eco-system is wide open.</p>\n&nbsp;','Where can you monetize Big Data?','','inherit','closed','open','','2864-revision-v1','','','2013-09-12 15:32:27','2013-09-12 15:32:27','',2864,'http://redwingconsulting.com/uncategorized/2864-revision-v1/',0,'revision','',0),(2872,5,'2013-09-12 15:34:20','2013-09-12 15:34:20','<b>How are the operators exploiting this opportunity?</b>\r\n\r\nThe mobile operators with ‘smart’ capabilities such as dynamic network policy management, high performance computing and in-memory analytics are able to utilize these data assets in order to manage the customer experience in an increasingly intimate manner.\r\n\r\nThe “who, what, when and how” dimensions of marketing campaign design and management take on new levels of specificity and precision with the so-called ‘720-degree’ view of customers uniquely available to operators:\r\n<ul>\r\n	<li>An internal, 360-degree view of their customers i.e. what are their product and service needs? how and when and are they using the services? what stimulates greater engagement levels?</li>\r\n	<li>An external, 360-degree view of how they utilize the available services in their daily lives i.e. where do they live, work and play? who are they interacting with? how and why are their services preferences shifting?</li>\r\n</ul>\r\nThis adds a powerful dimension to the market segmentation process, as well as informing the customer experience and campaign design programs that flow from it. By knowing more about their subscriber base, operators can devise precise marketing messages that reach the right target customers, at the right time and most importantly in the right context.\r\n\r\nThe fusion of subscriber, network and social media data now will allow operators to perform their ‘business-as-usual’ processes more efficiently and effectively - defining new market segments, interacting dynamically with both customers and channel partners and proactively addressing their specific demands as individual stakeholders.\r\n<p align=\"center\"><img alt=\"Post - big data chart 2\" src=\"http://redwingconsulting.com/wp-content/uploads/Post-big-data-chart-2.jpg\" width=\"350\" height=\"245\" /></p>\r\nAs an example, a number of operators have been successful in refining their customer segmentation models Indonesia through the analysis of subscriber-generated information sourced from custom built self-care portals.\r\n\r\nThis data analysis has enabled them to stratify their customer bases into multiple precisely-defined micro segments, each with discrete behavioral attributes and actionable characteristics. These operators have used this information to generate a continuous stream of segment-specific direct marketing promotions in order to stimulate customer adoption and usage.\r\n\r\n<img class=\"alignnone size-full wp-image-2548\" alt=\"Post - big data chart 3\" src=\"http://redwingconsulting.com/wp-content/uploads/Post-big-data-chart-3.jpg\" width=\"503\" height=\"233\" />','How are operators exploiting the Big Data opportunity?','','inherit','closed','open','','2870-revision-v1','','','2013-09-12 15:34:20','2013-09-12 15:34:20','',2870,'http://redwingconsulting.com/uncategorized/2870-revision-v1/',0,'revision','',0),(2873,5,'2013-09-12 15:36:13','2013-09-12 15:36:13','<img class=\"alignnone size-full wp-image-2868\" alt=\"Post - where can you monetize big data graphic 2\" src=\"http://redwingconsulting.com/wp-content/uploads/Post-where-can-you-monetize-big-data-graphic-2.jpg\" width=\"700\" height=\"240\" />\r\n<h4 style=\"text-align: justify;\">Falling profit margins from voice, messaging and data services are driving mobile operators to find ways to monetize Big Data, thereby turning their existing information assets into new sources of revenue.</h4>\r\n<h5 style=\"text-align: justify;\">New competitors, increasing competition</h5>\r\n<p style=\"text-align: justify;\">The competitive environment for mobile operators is radically different to the market place in which they first launched their services.  A new breed of competitors has arisen as a result of a blurring between traditional device and service lines, and companies such as Apple and Samsung control whole areas of the app space.</p>\r\n<p style=\"text-align: justify;\">In addition, a raft of OTT players are driving the commoditization of basic services, and a wave of messaging, music and video providers are winning the battle for consumer mindshare and hence taking increasing revenue share.</p>\r\n<p style=\"text-align: justify;\">As network costs continue to increase, while traditional revenues stay flat, margins are getting squeezed. Intense competition from multiple directions is therefore driving the operators to seek new sources of revenue.</p>\r\n\r\n<h5 style=\"text-align: justify;\">New lines of business enabled by Big Data</h5>\r\n<p style=\"text-align: justify;\">In order to assert their position in this new competitive world, mobile operators are pursuing new lines of business that have the potential both to monetize the value of their big data assets and to entrench the operators as a pivotal player in their markets.</p>\r\n<p align=\"center\"><img alt=\"Post - big data chart 3\" src=\"http://redwingconsulting.com/wp-content/uploads/Post-big-data-chart-3.jpg\" width=\"503\" height=\"233\" /></p>\r\n<p style=\"text-align: justify;\"><b>Customer insights</b> - aggregated and anonymised mobile subscriber data has extreme value for a wide array of commercial and public services organisations: retailers (store location planning, campaign design), local government administrations (urban planning), advertising companies (outdoor media mapping), sports and entertainment venues (audience profiling).</p>\r\n<p style=\"text-align: justify;\"><b>Data hosting</b> - by virtue of their service provider legacy, strict industry-wide regulatory framework and data protection obligations, the mobile operators have developed very strong trust relationships with consumers and businesses alike. This opens up the prospect of operators utilising their data assets in order to host security and authentication-based services on behalf of financial institutions, government agencies and e-commerce companies. Identity management, access control and user authentication are all part of the service portfolios being developed by the leading US and European operators.</p>\r\n<p style=\"text-align: justify;\"><b>Third party applications</b> - rather than viewing companies which provide digital services over the network as competitors, increasingly operators are seeing them as business partners. In principle, any service that requires a set of enabling utilities such as customer billing, problem resolution, security and authentication services can be interfaced directly with the host systems and databases in the mobile operator environment. The demand for these hard-wired services will grow rapidly as e-commerce, mobile healthcare and machine-to-machine (M2M) applications become ubiquitous.</p>\r\n\r\n<h5>Moving towards a two-sided business model</h5>\r\n<p style=\"text-align: justify;\">The incumbent network operators therefore have the opportunity to create a ‘two-sided’ business model, whereby they leverage the latent worth of their unique assets - namely their captive subscriber data and their accumulated reputation capital.</p>\r\n\r\n<ul style=\"text-align: justify;\">\r\n	<li>Firstly, they create more intimate relationships with their existing ‘downstream’ mobile subscribers, through a relentless focus on customer experience management and service personalization</li>\r\n	<li>Secondly, they form ‘upstream’ strategic partnerships with both private and public sector organizations, underpinned by a new product and service portfolio founded on the principles of privacy, trust and security</li>\r\n</ul>\r\n<p style=\"text-align: justify;\">Executed well, this two-sided approach is virtually impossible for any communications service provider without a self-provisioned network to emulate successfully.  The pathway for the network operators to assume the central position in the rapidly-evolving mobile services eco-system is wide open.</p>\r\n&nbsp;','Where can you monetize Big Data?','','inherit','closed','open','','2864-revision-v1','','','2013-09-12 15:36:13','2013-09-12 15:36:13','',2864,'http://redwingconsulting.com/uncategorized/2864-revision-v1/',0,'revision','',0),(2874,5,'2013-09-12 15:51:01','2013-09-12 15:51:01','','Post - how are operators exploiting Big Data opportunity graphic','','inherit','closed','open','','post-how-are-operators-exploiting-big-data-opportunity-graphic','','','2013-09-12 15:51:01','2013-09-12 15:51:01','',2870,'http://redwingconsulting.com/wp-content/uploads/Post-how-are-operators-exploiting-Big-Data-opportunity-graphic.jpg',0,'attachment','image/jpeg',0),(2876,5,'2013-09-12 16:02:33','2013-09-12 16:02:33','<img class=\"alignnone size-full wp-image-2874\" alt=\"Post - how are operators exploiting Big Data opportunity graphic\" src=\"http://redwingconsulting.com/wp-content/uploads/Post-how-are-operators-exploiting-Big-Data-opportunity-graphic.jpg\" width=\"700\" height=\"240\" />\r\n<h4>Mobile operators are leveraging their Big Data assets. Initially this has an internal focus, with the aim of better understanding their own customers. Over time, it becaomes clear that these data services also create an external opportunity to sell to third party customers.</h4>\r\n<h5><b>Internal Big Data opportunities: towards a 720-degree view\r\n</b></h5>\r\nThe mobile operators with ‘smart’ capabilities such as dynamic network policy management, high performance computing and in-memory analytics are able to utilize these data assets in order to manage the customer experience in an increasingly intimate manner.\r\n\r\nThe “who, what, when and how” dimensions of marketing campaign design and management take on new levels of specificity and precision with the so-called ‘720-degree’ view of customers uniquely available to operators:\r\n<ul>\r\n	<li>An internal, 360-degree view of their customers i.e. what are their product and service needs? how and when and are they using the services? what stimulates greater engagement levels?</li>\r\n	<li>An external, 360-degree view of how they utilize the available services in their daily lives i.e. where do they live, work and play? who are they interacting with? how and why are their services preferences shifting?</li>\r\n</ul>\r\nThis adds a powerful dimension to the market segmentation process, as well as informing the customer experience and campaign design programs that flow from it.\r\n\r\nBy knowing more about their subscriber base, operators can devise precise marketing messages that reach the right target customers, at the right time and most importantly in the right context.\r\n<h5>More precise segmentation</h5>\r\nThe fusion of subscriber, network and social media data now will allow operators to perform their ‘business-as-usual’ processes more efficiently and effectively - defining new market segments, interacting dynamically with both customers and channel partners and proactively addressing their specific demands as individual stakeholders.\r\n<p align=\"center\"><img alt=\"Post - big data chart 2\" src=\"http://redwingconsulting.com/wp-content/uploads/Post-big-data-chart-2.jpg\" width=\"350\" height=\"245\" /></p>\r\nAs an example, a number of operators have been successful in refining their customer segmentation models through the analysis of subscriber-generated information sourced from custom built self-care portals.\r\n\r\nThis data analysis has enabled them to stratify their customer bases into multiple precisely-defined micro segments, each with discrete behavioral attributes and actionable characteristics. These operators have used this information to generate a continuous stream of segment-specific direct marketing promotions in order to stimulate customer adoption and usage.\r\n<h5>The external Big Data opportunity</h5>\r\nMobile operators are pursuing new lines of business that have the potential both to monetize the value of their big data assets and to entrench the operators as a pivotal player in their markets.\r\n\r\n<img class=\"size-full wp-image-2548 aligncenter\" alt=\"Post - big data chart 3\" src=\"http://redwingconsulting.com/wp-content/uploads/Post-big-data-chart-3.jpg\" width=\"503\" height=\"233\" />\r\n\r\nWe examine these business opportunities in more detail in a related post: W<a title=\"Where can you monetize Big Data?\" href=\"http://redwingconsulting.com/big-data-products/can-monetize-big-data/\">here can you monetize Big Data?</a>','How are operators exploiting the Big Data opportunity?','','inherit','closed','open','','2870-revision-v1','','','2013-09-12 16:02:33','2013-09-12 16:02:33','',2870,'http://redwingconsulting.com/uncategorized/2870-revision-v1/',0,'revision','',0),(2877,5,'2013-09-12 16:05:33','2013-09-12 16:05:33','<img class=\"alignnone size-full wp-image-2874\" alt=\"Post - how are operators exploiting Big Data opportunity graphic\" src=\"http://redwingconsulting.com/wp-content/uploads/Post-how-are-operators-exploiting-Big-Data-opportunity-graphic.jpg\" width=\"700\" height=\"240\" />\r\n<h4>Mobile operators are leveraging their Big Data assets. Initially this has an internal focus, with the aim of better understanding their own customers. Over time, it becaomes clear that these data services also create an external opportunity to sell to third party customers.</h4>\r\n<h5><b>Internal Big Data opportunities: towards a 720-degree view\r\n</b></h5>\r\nThe mobile operators with ‘smart’ capabilities such as dynamic network policy management, high performance computing and in-memory analytics are able to utilize these data assets in order to manage the customer experience in an increasingly intimate manner.\r\n\r\nThe “who, what, when and how” dimensions of marketing campaign design and management take on new levels of specificity and precision with the so-called ‘720-degree’ view of customers uniquely available to operators:\r\n<ul>\r\n	<li>An internal, 360-degree view of their customers i.e. what are their product and service needs? how and when and are they using the services? what stimulates greater engagement levels?</li>\r\n	<li>An external, 360-degree view of how they utilize the available services in their daily lives i.e. where do they live, work and play? who are they interacting with? how and why are their services preferences shifting?</li>\r\n</ul>\r\nThis adds a powerful dimension to the market segmentation process, as well as informing the customer experience and campaign design programs that flow from it.\r\n\r\nBy knowing more about their subscriber base, operators can devise precise marketing messages that reach the right target customers, at the right time and most importantly in the right context.\r\n<h5>More precise segmentation</h5>\r\nThe fusion of subscriber, network and social media data now will allow operators to perform their ‘business-as-usual’ processes more efficiently and effectively - defining new market segments, interacting dynamically with both customers and channel partners and proactively addressing their specific demands as individual stakeholders.\r\n<p align=\"center\"><img alt=\"Post - big data chart 2\" src=\"http://redwingconsulting.com/wp-content/uploads/Post-big-data-chart-2.jpg\" width=\"350\" height=\"245\" /></p>\r\nAs an example, a number of operators have been successful in refining their customer segmentation models through the analysis of subscriber-generated information sourced from custom built self-care portals.\r\n\r\nThis data analysis has enabled them to stratify their customer bases into multiple precisely-defined micro segments, each with discrete behavioral attributes and actionable characteristics. These operators have used this information to generate a continuous stream of segment-specific direct marketing promotions in order to stimulate customer adoption and usage.\r\n<h5>The external Big Data opportunity</h5>\r\nMobile operators are pursuing new lines of business that have the potential both to monetize the value of their big data assets and to entrench the operators as a pivotal player in their markets.\r\n\r\n<img class=\"size-full wp-image-2548 aligncenter\" alt=\"Post - big data chart 3\" src=\"http://redwingconsulting.com/wp-content/uploads/Post-big-data-chart-3.jpg\" width=\"503\" height=\"233\" />\r\n\r\nWe examine these business opportunities in more detail in a related post: <a title=\"Where can you monetize Big Data?\" href=\"http://redwingconsulting.com/big-data-products/can-monetize-big-data/\">Where can you monetize Big Data?</a>','How are operators exploiting the Big Data opportunity?','','inherit','closed','open','','2870-revision-v1','','','2013-09-12 16:05:33','2013-09-12 16:05:33','',2870,'http://redwingconsulting.com/uncategorized/2870-revision-v1/',0,'revision','',0),(2878,5,'2013-09-12 16:11:04','2013-09-12 16:11:04','<img class=\"alignnone size-full wp-image-2549\" alt=\"Post - big data graphic\" src=\"http://redwingconsulting.com/wp-content/uploads/Post-big-data-graphic.jpg\" width=\"700\" height=\"250\" />\r\n<h4 style=\"text-align: justify;\"><b>In the face of shrinking revenues and declining operating margins from their core communications services, mobile operators are retooling their business models in pursuit of new sources of top and bottom line growth.  Mobile carriers have access to unparalleled amounts of customer and network data, and yet they are only just beginning to unlock the value of this information. </b></h4>\r\n<h5><b>What is Big Data for the operators?</b></h5>\r\nHistorically, operators have assumed the roles of enablers for information flows, with surprisingly little visibility into the context and content of their captive data assets.\r\n\r\nUtilized intelligently and creatively, this data holds the key to an intimate understanding of customer needs and preferences, and in a broader sense, the successful evolution of the role of operators at the center of the mobile communications eco-system.\r\n<p style=\"text-align: justify;\">Mobile operators are the ‘natural’ Big Data companies, given they have a unique view into the behaviour and preferences of millions of customers by virtue of the network data that they process on a daily basis.</p>\r\n<p style=\"text-align: justify;\">Any activity which touches the wireless infrastructure - voice calls, data transmissions and app downloads - creates a digital footprint which can be analyzed and synthesized into valuable insights.</p>\r\n<p style=\"text-align: justify;\">And with the average smartphone now being active on the network for twenty hours per day (as measured by global operator Teléfonica), it is clear that mobile devices are becoming deeply embedded into the lives of the majority of users.</p>\r\n<p style=\"text-align: justify;\">The diagram below outlines the diverse nature of the available network data:</p>\r\n&nbsp;\r\n<p align=\"center\"><img class=\"size-full wp-image-2546 aligncenter\" alt=\"Post - big data chart 1\" src=\"http://redwingconsulting.com/wp-content/uploads/Post-big-data-chart-1.jpg\" width=\"443\" height=\"297\" /></p>\r\n<p style=\"text-align: justify;\"><strong>Structured data</strong> is the accumulation of bulk transaction and profile records amassed by operators on a daily basis:</p>\r\n\r\n<ul style=\"text-align: justify;\">\r\n	<li>Itemized calling and messaging records - CDRs/xDRs</li>\r\n	<li>Electronic data records - Web logs, searches</li>\r\n	<li>Geo-positioning data records - Location coordinates, time, duration</li>\r\n	<li>Billing profile records - Gender, age, address, spend</li>\r\n</ul>\r\n<p style=\"text-align: justify;\"><strong>Unstructured data</strong> reflects the detailed interactions between subscribers within the network represented by the exchange of textual, numeric and graphical content:</p>\r\n\r\n<ul style=\"text-align: justify;\">\r\n	<li>Social media posts</li>\r\n	<li>Web browsing</li>\r\n	<li>Media downloads and streams</li>\r\n	<li>E-books and newsreader content</li>\r\n	<li>App usage and interactions</li>\r\n</ul>\r\n<p style=\"text-align: justify;\"><strong>Inferred data</strong> comprises the patterns of behaviour derived from observed social media activity and point-to-point movements within the network service area</p>\r\n\r\n<ul>\r\n	<li style=\"text-align: justify;\">Social graph and influence graph - relationships, personal interests, attitudes, sentiments</li>\r\n	<li style=\"text-align: justify;\">Location-based activity and context - retail footfall, travel dynamics, social preferences</li>\r\n</ul>\r\n<p style=\"text-align: justify;\">With this wealth of data becoming accessible to operators, their attention is turning to the use of advanced data analytics in order to drive internal initiatives - such as customer loyalty programmes and service personalisation - as well as monetizing the latent value of this information with the development of new offerings for B2B markets.</p>\r\nThe decreasing cost of data storage coupled with the availability of high performance computing applications now enables operators to create information-based offerings - not only for their own subscriber base, but also for third party organisations seeking a better understanding of their mobile users.\r\n<p style=\"text-align: justify;\">Over time subscriber data with this degree of specificity and richness has the potential to become a new asset class - with a corresponding balance sheet valuation - for network operators.</p>\r\n&nbsp;','Big data monetization - the Jewel in the Crown for mobile operators','','inherit','closed','open','','2544-revision-v1','','','2013-09-12 16:11:04','2013-09-12 16:11:04','',2544,'http://redwingconsulting.com/uncategorized/2544-revision-v1/',0,'revision','',0),(2879,5,'2013-09-12 16:13:30','2013-09-12 16:13:30','<img class=\"alignnone size-full wp-image-2549\" alt=\"Post - big data graphic\" src=\"http://redwingconsulting.com/wp-content/uploads/Post-big-data-graphic.jpg\" width=\"700\" height=\"250\" />\r\n<h4 style=\"text-align: justify;\"><b>In the face of shrinking revenues and declining operating margins from their core communications services, mobile operators are retooling their business models in pursuit of new sources of top and bottom line growth. One of most exciting areas is Big Data monetization - mobile operators have access to unparalleled amounts of customer and network data, and yet they are only just beginning to unlock the value of this information. </b></h4>\r\n<h5><b>What is Big Data for the operators?</b></h5>\r\n<p style=\"text-align: justify;\">Historically, operators have assumed the roles of enablers for information flows, with surprisingly little visibility into the context and content of their captive data assets.</p>\r\n<p style=\"text-align: justify;\">Utilized intelligently and creatively, this data holds the key to an intimate understanding of customer needs and preferences, and in a broader sense, the successful evolution of the role of operators at the center of the mobile communications eco-system.</p>\r\n<p style=\"text-align: justify;\">Mobile operators are the ‘natural’ Big Data companies, given they have a unique view into the behaviour and preferences of millions of customers by virtue of the network data that they process on a daily basis.</p>\r\n<p style=\"text-align: justify;\">Any activity which touches the wireless infrastructure - voice calls, data transmissions and app downloads - creates a digital footprint which can be analyzed and synthesized into valuable insights.</p>\r\n<p style=\"text-align: justify;\">And with the average smartphone now being active on the network for twenty hours per day (as measured by global operator Teléfonica), it is clear that mobile devices are becoming deeply embedded into the lives of the majority of users.</p>\r\n<p style=\"text-align: justify;\">The diagram below outlines the diverse nature of the available network data:</p>\r\n&nbsp;\r\n<p align=\"center\"><img class=\"size-full wp-image-2546 aligncenter\" alt=\"Post - big data chart 1\" src=\"http://redwingconsulting.com/wp-content/uploads/Post-big-data-chart-1.jpg\" width=\"443\" height=\"297\" /></p>\r\n<p style=\"text-align: justify;\"><strong>Structured data</strong> is the accumulation of bulk transaction and profile records amassed by operators on a daily basis:</p>\r\n\r\n<ul style=\"text-align: justify;\">\r\n	<li>Itemized calling and messaging records - CDRs/xDRs</li>\r\n	<li>Electronic data records - Web logs, searches</li>\r\n	<li>Geo-positioning data records - Location coordinates, time, duration</li>\r\n	<li>Billing profile records - Gender, age, address, spend</li>\r\n</ul>\r\n<p style=\"text-align: justify;\"><strong>Unstructured data</strong> reflects the detailed interactions between subscribers within the network represented by the exchange of textual, numeric and graphical content:</p>\r\n\r\n<ul style=\"text-align: justify;\">\r\n	<li>Social media posts</li>\r\n	<li>Web browsing</li>\r\n	<li>Media downloads and streams</li>\r\n	<li>E-books and newsreader content</li>\r\n	<li>App usage and interactions</li>\r\n</ul>\r\n<p style=\"text-align: justify;\"><strong>Inferred data</strong> comprises the patterns of behaviour derived from observed social media activity and point-to-point movements within the network service area</p>\r\n\r\n<ul style=\"text-align: justify;\">\r\n	<li style=\"text-align: justify;\">Social graph and influence graph - relationships, personal interests, attitudes, sentiments</li>\r\n	<li style=\"text-align: justify;\">Location-based activity and context - retail footfall, travel dynamics, social preferences</li>\r\n</ul>\r\n<p style=\"text-align: justify;\">With this wealth of data becoming accessible to operators, their attention is turning to the use of advanced data analytics in order to drive internal initiatives - such as customer loyalty programmes and service personalisation - as well as monetizing the latent value of this information with the development of new offerings for B2B markets.</p>\r\n<p style=\"text-align: justify;\">The decreasing cost of data storage coupled with the availability of high performance computing applications now enables operators to create information-based offerings - not only for their own subscriber base, but also for third party organisations seeking a better understanding of their mobile users.</p>\r\n<p style=\"text-align: justify;\">Over time subscriber data with this degree of specificity and richness has the potential to become a new asset class - with a corresponding balance sheet valuation - for network operators.</p>\r\n<p style=\"text-align: justify;\"></p>','Big data monetization - the Jewel in the Crown for mobile operators','','inherit','closed','open','','2544-revision-v1','','','2013-09-12 16:13:30','2013-09-12 16:13:30','',2544,'http://redwingconsulting.com/uncategorized/2544-revision-v1/',0,'revision','',0),(2880,5,'2013-09-12 16:16:46','2013-09-12 16:16:46','<img class=\"alignnone size-full wp-image-2549\" alt=\"Post - big data graphic\" src=\"http://redwingconsulting.com/wp-content/uploads/Post-big-data-graphic.jpg\" width=\"700\" height=\"250\" />\r\n<h4 style=\"text-align: justify;\"><b>In the face of shrinking revenues and declining operating margins from their core communications services, mobile operators are retooling their business models in pursuit of new sources of top and bottom line growth. One of most exciting areas is Big Data monetization - mobile operators have access to unparalleled amounts of customer and network data, and yet they are only just beginning to unlock the value of this information. </b></h4>\r\n<h5><b>What is Big Data for the operators?</b></h5>\r\n<p style=\"text-align: justify;\">Historically, operators have assumed the roles of enablers for information flows, with surprisingly little visibility into the context and content of their captive data assets.</p>\r\n<p style=\"text-align: justify;\">Utilized intelligently and creatively, this data holds the key to an intimate understanding of customer needs and preferences, and in a broader sense, the successful evolution of the role of operators at the center of the mobile communications eco-system.</p>\r\n<p style=\"text-align: justify;\">Mobile operators are the ‘natural’ Big Data companies, given they have a unique view into the behaviour and preferences of millions of customers by virtue of the network data that they process on a daily basis.</p>\r\n<p style=\"text-align: justify;\">Any activity which touches the wireless infrastructure - voice calls, data transmissions and app downloads - creates a digital footprint which can be analyzed and synthesized into valuable insights.</p>\r\n<p style=\"text-align: justify;\">And with the average smartphone now being active on the network for twenty hours per day (as measured by global operator Teléfonica), it is clear that mobile devices are becoming deeply embedded into the lives of the majority of users.</p>\r\n\r\n<h5 style=\"text-align: justify;\">What does Big Data consist of?</h5>\r\n<p style=\"text-align: justify;\">The diagram below outlines the diverse nature of the available network data:</p>\r\n&nbsp;\r\n<p align=\"center\"><img class=\"size-full wp-image-2546 aligncenter\" alt=\"Post - big data chart 1\" src=\"http://redwingconsulting.com/wp-content/uploads/Post-big-data-chart-1.jpg\" width=\"443\" height=\"297\" /></p>\r\n<p style=\"text-align: justify;\"><strong>Structured data</strong> is the accumulation of bulk transaction and profile records amassed by operators on a daily basis:</p>\r\n\r\n<ul style=\"text-align: justify;\">\r\n	<li>Itemized calling and messaging records - CDRs/xDRs</li>\r\n	<li>Electronic data records - Web logs, searches</li>\r\n	<li>Geo-positioning data records - Location coordinates, time, duration</li>\r\n	<li>Billing profile records - Gender, age, address, spend</li>\r\n</ul>\r\n<p style=\"text-align: justify;\"><strong>Unstructured data</strong> reflects the detailed interactions between subscribers within the network represented by the exchange of textual, numeric and graphical content:</p>\r\n\r\n<ul style=\"text-align: justify;\">\r\n	<li>Social media posts</li>\r\n	<li>Web browsing</li>\r\n	<li>Media downloads and streams</li>\r\n	<li>E-books and newsreader content</li>\r\n	<li>App usage and interactions</li>\r\n</ul>\r\n<p style=\"text-align: justify;\"><strong>Inferred data</strong> comprises the patterns of behaviour derived from observed social media activity and point-to-point movements within the network service area</p>\r\n\r\n<ul style=\"text-align: justify;\">\r\n	<li style=\"text-align: justify;\">Social graph and influence graph - relationships, personal interests, attitudes, sentiments</li>\r\n	<li style=\"text-align: justify;\">Location-based activity and context - retail footfall, travel dynamics, social preferences</li>\r\n</ul>\r\n<h5 style=\"text-align: justify;\">Data - a new asset class</h5>\r\n<p style=\"text-align: justify;\">With this wealth of data becoming accessible to operators, their attention is turning to the use of advanced data analytics in order to drive internal initiatives - such as customer loyalty programmes and service personalisation - as well as monetizing the latent value of this information with the development of new offerings for B2B markets.</p>\r\n<p style=\"text-align: justify;\">The decreasing cost of data storage coupled with the availability of high performance computing applications now enables operators to create information-based offerings - not only for their own subscriber base, but also for third party organisations seeking a better understanding of their mobile users.</p>\r\n<p style=\"text-align: justify;\">Over time subscriber data with this degree of specificity and richness has the potential to become a new asset class - with a corresponding balance sheet valuation - for network operators.</p>\r\n<p style=\"text-align: justify;\"></p>','Big data monetization - the Jewel in the Crown for mobile operators','','inherit','closed','open','','2544-revision-v1','','','2013-09-12 16:16:46','2013-09-12 16:16:46','',2544,'http://redwingconsulting.com/uncategorized/2544-revision-v1/',0,'revision','',0),(2881,5,'2013-09-12 16:19:53','2013-09-12 16:19:53','<img class=\"alignnone size-full wp-image-2549\" alt=\"Post - big data graphic\" src=\"http://redwingconsulting.com/wp-content/uploads/Post-big-data-graphic.jpg\" width=\"700\" height=\"250\" />\r\n<h4 style=\"text-align: justify;\"><b>In the face of shrinking revenues and declining operating margins from their core communications services, mobile operators are retooling their business models in pursuit of new sources of top and bottom line growth. One of most exciting areas is Big Data monetization - mobile operators have access to unparalleled amounts of customer and network data, and yet they are only just beginning to unlock the value of this information. </b></h4>\r\n<h5>What is Big Data for the operators?</h5>\r\n<p style=\"text-align: justify;\">Historically, operators have assumed the roles of enablers for information flows, with surprisingly little visibility into the context and content of their captive data assets.</p>\r\n<p style=\"text-align: justify;\">Utilized intelligently and creatively, this data holds the key to an intimate understanding of customer needs and preferences, and in a broader sense, the successful evolution of the role of operators at the center of the mobile communications eco-system.</p>\r\n<p style=\"text-align: justify;\">Mobile operators are the ‘natural’ Big Data companies, given they have a unique view into the behaviour and preferences of millions of customers by virtue of the network data that they process on a daily basis.</p>\r\n<p style=\"text-align: justify;\">Any activity which touches the wireless infrastructure - voice calls, data transmissions and app downloads - creates a digital footprint which can be analyzed and synthesized into valuable insights.</p>\r\n<p style=\"text-align: justify;\">And with the average smartphone now being active on the network for twenty hours per day (as measured by global operator Teléfonica), it is clear that mobile devices are becoming deeply embedded into the lives of the majority of users.</p>\r\n\r\n<h5 style=\"text-align: justify;\">What does Big Data consist of?</h5>\r\n<p style=\"text-align: justify;\">The diagram below outlines the diverse nature of the available network data:</p>\r\n&nbsp;\r\n<p align=\"center\"><img class=\"size-full wp-image-2546 aligncenter\" alt=\"Post - big data chart 1\" src=\"http://redwingconsulting.com/wp-content/uploads/Post-big-data-chart-1.jpg\" width=\"443\" height=\"297\" /></p>\r\n<p style=\"text-align: justify;\"><strong>Structured data</strong> is the accumulation of bulk transaction and profile records amassed by operators on a daily basis:</p>\r\n\r\n<ul style=\"text-align: justify;\">\r\n	<li>Itemized calling and messaging records - CDRs/xDRs</li>\r\n	<li>Electronic data records - Web logs, searches</li>\r\n	<li>Geo-positioning data records - Location coordinates, time, duration</li>\r\n	<li>Billing profile records - Gender, age, address, spend</li>\r\n</ul>\r\n<p style=\"text-align: justify;\"><strong>Unstructured data</strong> reflects the detailed interactions between subscribers within the network represented by the exchange of textual, numeric and graphical content:</p>\r\n\r\n<ul style=\"text-align: justify;\">\r\n	<li>Social media posts</li>\r\n	<li>Web browsing</li>\r\n	<li>Media downloads and streams</li>\r\n	<li>E-books and newsreader content</li>\r\n	<li>App usage and interactions</li>\r\n</ul>\r\n<p style=\"text-align: justify;\"><strong>Inferred data</strong> comprises the patterns of behaviour derived from observed social media activity and point-to-point movements within the network service area</p>\r\n\r\n<ul style=\"text-align: justify;\">\r\n	<li style=\"text-align: justify;\">Social graph and influence graph - relationships, personal interests, attitudes, sentiments</li>\r\n	<li style=\"text-align: justify;\">Location-based activity and context - retail footfall, travel dynamics, social preferences</li>\r\n</ul>\r\n<h5 style=\"text-align: justify;\">Data - a new asset class</h5>\r\n<p style=\"text-align: justify;\">With this wealth of data becoming accessible to operators, their attention is turning to the use of advanced data analytics in order to drive internal initiatives - such as customer loyalty programmes and service personalisation - as well as monetizing the latent value of this information with the development of new offerings for B2B markets.</p>\r\n<p style=\"text-align: justify;\">The decreasing cost of data storage coupled with the availability of high performance computing applications now enables operators to create information-based offerings - not only for their own subscriber base, but also for third party organisations seeking a better understanding of their mobile users.</p>\r\n<p style=\"text-align: justify;\">Over time subscriber data with this degree of specificity and richness has the potential to become a new asset class - with a corresponding balance sheet valuation - for network operators.</p>\r\n<p style=\"text-align: justify;\"></p>','Big data monetization - the Jewel in the Crown for mobile operators','','inherit','closed','open','','2544-revision-v1','','','2013-09-12 16:19:53','2013-09-12 16:19:53','',2544,'http://redwingconsulting.com/uncategorized/2544-revision-v1/',0,'revision','',0),(2882,5,'2013-09-14 06:14:34','2013-09-14 06:14:34','<p><img class=\"alignnone size-full wp-image-2549\" alt=\"Post - big data graphic\" src=\"http://redwingconsulting.com/wp-content/uploads/Post-big-data-graphic.jpg\" width=\"700\" height=\"250\" /></p>\n<h4 style=\"text-align: justify;\"><b>In the face of shrinking revenues and declining operating margins from their core communications services, mobile operators are retooling their business models in pursuit of new sources of top and bottom line growth. One of most exciting areas is Big Data monetization - mobile operators have access to unparalleled amounts of customer and network data, and yet they are only just beginning to unlock the value of this information. </b></h4>\n<h5>What is Big Data for the operators?</h5>\n<p style=\"text-align: justify;\">Historically, operators have assumed the roles of enablers for information flows, with surprisingly little visibility into the context and content of their captive data assets.</p>\n<p style=\"text-align: justify;\">Utilized intelligently and creatively, this data holds the key to an intimate understanding of customer needs and preferences, and in a broader sense, the successful evolution of the role of operators at the center of the mobile communications eco-system.</p>\n<p style=\"text-align: justify;\">Mobile operators are the ‘natural’ Big Data companies, given they have a unique view into the behaviour and preferences of millions of customers by virtue of the network data that they process on a daily basis.</p>\n<p style=\"text-align: justify;\">Any activity which touches the wireless infrastructure - voice calls, data transmissions and app downloads - creates a digital footprint which can be analyzed and synthesized into valuable insights.</p>\n<p style=\"text-align: justify;\">And with the average smartphone now being active on the network for twenty hours per day (as measured by global operator Teléfonica), it is clear that mobile devices are becoming deeply embedded into the lives of the majority of users.</p>\n<h5 style=\"text-align: justify;\">What does Big Data consist of?</h5>\n<p style=\"text-align: justify;\">The diagram below outlines the diverse nature of the available network data:</p>\n<p>&nbsp;</p>\n<p align=\"center\"><img class=\"size-full wp-image-2546 aligncenter\" alt=\"Post - big data chart 1\" src=\"http://redwingconsulting.com/wp-content/uploads/Post-big-data-chart-1.jpg\" width=\"443\" height=\"297\" /></p>\n<p style=\"text-align: justify;\"><strong>Structured data</strong> is the accumulation of bulk transaction and profile records amassed by operators on a daily basis:</p>\n<ul style=\"text-align: justify;\">\n<li>Itemized calling and messaging records - CDRs/xDRs</li>\n<li>Electronic data records - Web logs, searches</li>\n<li>Geo-positioning data records - Location coordinates, time, duration</li>\n<li>Billing profile records - Gender, age, address, spend</li>\n</ul>\n<p style=\"text-align: justify;\"><strong>Unstructured data</strong> reflects the detailed interactions between subscribers within the network represented by the exchange of textual, numeric and graphical content:</p>\n<ul style=\"text-align: justify;\">\n<li>Social media posts</li>\n<li>Web browsing</li>\n<li>Media downloads and streams</li>\n<li>E-books and newsreader content</li>\n<li>App usage and interactions</li>\n</ul>\n<p style=\"text-align: justify;\"><strong>Inferred data</strong> comprises the patterns of behaviour derived from observed social media activity and point-to-point movements within the network service area</p>\n<ul style=\"text-align: justify;\">\n<li style=\"text-align: justify;\">Social graph and influence graph - relationships, personal interests, attitudes, sentiments</li>\n<li style=\"text-align: justify;\">Location-based activity and context - retail footfall, travel dynamics, social preferences</li>\n</ul>\n<h5 style=\"text-align: justify;\">Data - a new asset class</h5>\n<p style=\"text-align: justify;\">With this wealth of data becoming accessible to operators, their attention is turning to the use of advanced data analytics in order to drive internal initiatives - such as customer loyalty programmes and service personalisation - as well as monetizing the latent value of this information with the development of new offerings for B2B markets.</p>\n<p style=\"text-align: justify;\">The decreasing cost of data storage coupled with the availability of high performance computing applications now enables operators to create information-based offerings - not only for their own subscriber base, but also for third party organisations seeking a better understanding of their mobile users.</p>\n<p style=\"text-align: justify;\">We identify a number of detailed approaches to moneti</p>\n<p style=\"text-align: justify;\">Over time subscriber data with this degree of specificity and richness has the potential to become a new asset class - with a corresponding balance sheet valuation - for network operators.</p>\n<p style=\"text-align: justify;\"> </p>','Big data monetization - the Jewel in the Crown for mobile operators','Mobile operators are seeking new sources of growth. One of most exciting areas is Big Data monetization - operators are only just beginning to unlock the value of the information their networks carry.','inherit','closed','open','','2544-autosave-v1','','','2013-09-14 06:14:34','2013-09-14 06:14:34','',2544,'http://redwingconsulting.com/uncategorized/2544-autosave-v1/',0,'revision','',0),(2883,5,'2013-09-12 16:31:05','2013-09-12 16:31:05','<img class=\"alignnone size-full wp-image-2852\" alt=\"Redwing Consulting post list page header graphic\" src=\"http://redwingconsulting.com/wp-content/uploads/Redwing-Consulting-post-list-page-header-graphic.jpg\" width=\"700\" height=\"240\" />\r\n\r\n<code>[smart_archives]</code>','Insights and Blog','','inherit','closed','open','','2851-revision-v1','','','2013-09-12 16:31:05','2013-09-12 16:31:05','',2851,'http://redwingconsulting.com/uncategorized/2851-revision-v1/',0,'revision','',0),(2885,5,'2013-09-12 16:38:11','2013-09-12 16:38:11','<img class=\"alignnone size-full wp-image-2874\" alt=\"Post - how are operators exploiting Big Data opportunity graphic\" src=\"http://redwingconsulting.com/wp-content/uploads/Post-how-are-operators-exploiting-Big-Data-opportunity-graphic.jpg\" width=\"700\" height=\"240\" />\r\n<h4>Mobile operators are leveraging their Big Data assets. Initially this has an internal focus, with the aim of better understanding their own customers. Over time, it becaomes clear that these data services also create an external opportunity to sell to third party customers.</h4>\r\n<h5><b>Internal Big Data opportunities: towards a 720-degree view\r\n</b></h5>\r\nThe mobile operators with ‘smart’ capabilities such as dynamic network policy management, high performance computing and in-memory analytics are able to utilize these data assets in order to manage the customer experience in an increasingly intimate manner.\r\n\r\nThe “who, what, when and how” dimensions of marketing campaign design and management take on new levels of specificity and precision with the so-called ‘720-degree’ view of customers uniquely available to operators:\r\n<ul>\r\n	<li>An internal, 360-degree view of their customers i.e. what are their product and service needs? how and when and are they using the services? what stimulates greater engagement levels?</li>\r\n	<li>An external, 360-degree view of how they utilize the available services in their daily lives i.e. where do they live, work and play? who are they interacting with? how and why are their services preferences shifting?</li>\r\n</ul>\r\nThis adds a powerful dimension to the market segmentation process, as well as informing the customer experience and campaign design programs that flow from it.\r\n\r\nBy knowing more about their subscriber base, operators can devise precise marketing messages that reach the right target customers, at the right time and most importantly in the right context.\r\n<h5>More precise segmentation</h5>\r\nThe fusion of subscriber, network and social media data now will allow operators to perform their ‘business-as-usual’ processes more efficiently and effectively - defining new market segments, interacting dynamically with both customers and channel partners and proactively addressing their specific demands as individual stakeholders.\r\n<p align=\"center\"><img alt=\"Post - big data chart 2\" src=\"http://redwingconsulting.com/wp-content/uploads/Post-big-data-chart-2.jpg\" width=\"350\" height=\"245\" /></p>\r\nAs an example, a number of operators have been successful in refining their customer segmentation models through the analysis of subscriber-generated information sourced from custom built self-care portals.\r\n\r\nThis data analysis has enabled them to stratify their customer bases into multiple precisely-defined micro segments, each with discrete behavioral attributes and actionable characteristics. These operators have used this information to generate a continuous stream of segment-specific direct marketing promotions in order to stimulate customer adoption and usage.\r\n<h5>The external Big Data opportunity</h5>\r\nMobile operators are pursuing new lines of business that have the potential both to monetize the value of their big data assets and to entrench the operators as a pivotal player in their markets.\r\n\r\n<img class=\"size-full wp-image-2548 aligncenter\" alt=\"Post - big data chart 3\" src=\"http://redwingconsulting.com/wp-content/uploads/Post-big-data-chart-3.jpg\" width=\"503\" height=\"233\" />\r\n\r\nWe examine these business opportunities in more detail in a related post: <a title=\"Where can you monetize Big Data?\" href=\"http://redwingconsulting.com/big-data-products/can-monetize-big-data/\">Where can you monetize Big Data?</a>','How are operators exploiting the Big Data opportunity?','Mobile operators are leveraging their Big Data assets to better understand their own users and to create opportunities to sell to third party customers.','inherit','closed','open','','2870-revision-v1','','','2013-09-12 16:38:11','2013-09-12 16:38:11','',2870,'http://redwingconsulting.com/uncategorized/2870-revision-v1/',0,'revision','',0),(2886,5,'2013-09-12 16:38:42','2013-09-12 16:38:42','<img class=\"alignnone size-full wp-image-2549\" alt=\"Post - big data graphic\" src=\"http://redwingconsulting.com/wp-content/uploads/Post-big-data-graphic.jpg\" width=\"700\" height=\"250\" />\r\n<h4 style=\"text-align: justify;\"><b>In the face of shrinking revenues and declining operating margins from their core communications services, mobile operators are retooling their business models in pursuit of new sources of top and bottom line growth. One of most exciting areas is Big Data monetization - mobile operators have access to unparalleled amounts of customer and network data, and yet they are only just beginning to unlock the value of this information. </b></h4>\r\n<h5>What is Big Data for the operators?</h5>\r\n<p style=\"text-align: justify;\">Historically, operators have assumed the roles of enablers for information flows, with surprisingly little visibility into the context and content of their captive data assets.</p>\r\n<p style=\"text-align: justify;\">Utilized intelligently and creatively, this data holds the key to an intimate understanding of customer needs and preferences, and in a broader sense, the successful evolution of the role of operators at the center of the mobile communications eco-system.</p>\r\n<p style=\"text-align: justify;\">Mobile operators are the ‘natural’ Big Data companies, given they have a unique view into the behaviour and preferences of millions of customers by virtue of the network data that they process on a daily basis.</p>\r\n<p style=\"text-align: justify;\">Any activity which touches the wireless infrastructure - voice calls, data transmissions and app downloads - creates a digital footprint which can be analyzed and synthesized into valuable insights.</p>\r\n<p style=\"text-align: justify;\">And with the average smartphone now being active on the network for twenty hours per day (as measured by global operator Teléfonica), it is clear that mobile devices are becoming deeply embedded into the lives of the majority of users.</p>\r\n\r\n<h5 style=\"text-align: justify;\">What does Big Data consist of?</h5>\r\n<p style=\"text-align: justify;\">The diagram below outlines the diverse nature of the available network data:</p>\r\n&nbsp;\r\n<p align=\"center\"><img class=\"size-full wp-image-2546 aligncenter\" alt=\"Post - big data chart 1\" src=\"http://redwingconsulting.com/wp-content/uploads/Post-big-data-chart-1.jpg\" width=\"443\" height=\"297\" /></p>\r\n<p style=\"text-align: justify;\"><strong>Structured data</strong> is the accumulation of bulk transaction and profile records amassed by operators on a daily basis:</p>\r\n\r\n<ul style=\"text-align: justify;\">\r\n	<li>Itemized calling and messaging records - CDRs/xDRs</li>\r\n	<li>Electronic data records - Web logs, searches</li>\r\n	<li>Geo-positioning data records - Location coordinates, time, duration</li>\r\n	<li>Billing profile records - Gender, age, address, spend</li>\r\n</ul>\r\n<p style=\"text-align: justify;\"><strong>Unstructured data</strong> reflects the detailed interactions between subscribers within the network represented by the exchange of textual, numeric and graphical content:</p>\r\n\r\n<ul style=\"text-align: justify;\">\r\n	<li>Social media posts</li>\r\n	<li>Web browsing</li>\r\n	<li>Media downloads and streams</li>\r\n	<li>E-books and newsreader content</li>\r\n	<li>App usage and interactions</li>\r\n</ul>\r\n<p style=\"text-align: justify;\"><strong>Inferred data</strong> comprises the patterns of behaviour derived from observed social media activity and point-to-point movements within the network service area</p>\r\n\r\n<ul style=\"text-align: justify;\">\r\n	<li style=\"text-align: justify;\">Social graph and influence graph - relationships, personal interests, attitudes, sentiments</li>\r\n	<li style=\"text-align: justify;\">Location-based activity and context - retail footfall, travel dynamics, social preferences</li>\r\n</ul>\r\n<h5 style=\"text-align: justify;\">Data - a new asset class</h5>\r\n<p style=\"text-align: justify;\">With this wealth of data becoming accessible to operators, their attention is turning to the use of advanced data analytics in order to drive internal initiatives - such as customer loyalty programmes and service personalisation - as well as monetizing the latent value of this information with the development of new offerings for B2B markets.</p>\r\n<p style=\"text-align: justify;\">The decreasing cost of data storage coupled with the availability of high performance computing applications now enables operators to create information-based offerings - not only for their own subscriber base, but also for third party organisations seeking a better understanding of their mobile users.</p>\r\n<p style=\"text-align: justify;\">Over time subscriber data with this degree of specificity and richness has the potential to become a new asset class - with a corresponding balance sheet valuation - for network operators.</p>\r\n<p style=\"text-align: justify;\"></p>','Big data monetization - the Jewel in the Crown for mobile operators','Mobile operators are seeking new sources of growth. One of most exciting areas is Big Data monetization - operators are only just beginning to unlock the value of the information their networks carry.','inherit','closed','open','','2544-revision-v1','','','2013-09-12 16:38:42','2013-09-12 16:38:42','',2544,'http://redwingconsulting.com/uncategorized/2544-revision-v1/',0,'revision','',0),(2887,5,'2013-09-12 16:38:56','2013-09-12 16:38:56','<h4 style=\"text-align: justify;\"><img class=\"alignnone size-full wp-image-2855\" alt=\"Structured process for commercializing big data graphic\" src=\"http://redwingconsulting.com/wp-content/uploads/Structured-process-for-commercializing-big-data-graphic.jpg\" width=\"700\" height=\"240\" /></h4>\r\n<h4 style=\"text-align: justify;\"><b>Mobile operators have unique access to the personal and business interactions that their customers generate via their use of phones, tablets, laptops and other wireless devices. Unlocking the potential of these information assets demands that MNOs have a coherent and integrated approach to develop new Big Data products.\r\n</b></h4>\r\n<h5 style=\"text-align: justify;\"><b>Establishing the basics\r\n</b></h5>\r\n<p style=\"text-align: justify;\">At the organization level, three main sets of processes need to be defined to manage information assets:</p>\r\n\r\n<ul style=\"text-align: justify;\">\r\n	<li>An enterprise-wide ownership framework for the end-to-end management of data - from the moment of creation through to the point of use.</li>\r\n	<li>Clear goals for how the data will be used - whether for optimizing the service delivery platform, developing closer relationships with customers and anticipating or responding to market changes.</li>\r\n	<li>Detailed policies and procedures that govern how data is collected, analyzed, and acted upon.</li>\r\n</ul>\r\n<h5 style=\"text-align: justify;\"><b>Managing data assets\r\n</b></h5>\r\nThe ‘D4’ Process Model is a standard framework being adopted widely within the global network operator community. It characterizes the four primary development phases of data asset management in complex service delivery environments.\r\n<p align=\"center\"> <img class=\"size-full wp-image-2589 aligncenter\" alt=\"Post - big data monetisation chart 1\" src=\"http://redwingconsulting.com/wp-content/uploads/Post-big-data-monetisation-chart-1.jpg\" width=\"429\" height=\"300\" /></p>\r\n<p style=\"text-align: justify;\">Each of the four phases has its own inherent complexity, and rigorous discipline is required in order to maintain the integrity of the end-to-end data management process.</p>\r\n\r\n<ol style=\"text-align: justify;\">\r\n	<li><b>Data acquisition</b>.  Quality-tested, contextually-relevant and easily interpreted data is a required to drive effective analysis and action. This requires significant workflow planning and investment in systems and processes - even machine-generated and curated data is error-prone.</li>\r\n	<li><b>Discovery. </b>This is the phase of the process where most management attention is currently being focused.  The fierce competition for data sciences talent is a direct consequence of the need for companies to create first mover in-house analytics capabilities.</li>\r\n	<li><b>Delivery. </b>Big Data products are created by pre-packaging data or providing customized access to data sets, dependent on customer needs. Securing the trust and confidence of customers is the “acid test” of any Big Data product, and requires data accuracy and timeliness together with raw data and visualization interfaces.</li>\r\n	<li><b>Dollars. </b>A Big Data product also requires an associated business model, which defines the target market, the basis for charging, and the associated processing and delivery costs. Ultimately, product profitability is the measure of success.</li>\r\n</ol>\r\n<p style=\"text-align: justify;\">The D4 Process Model thus provides a mechanism for embedding structure into the planning and implementation of early stage Big Data initiatives, and helps teams break down a complex task into a simpler set of intermediate steps.</p>\r\n<p style=\"text-align: justify;\"></p>','A structured process for commercializing Big Data products','Operators are increasingly focusing on the strategic and operational implications of aligning their organizations to address the Big Data opportunity.','inherit','closed','open','','2587-revision-v1','','','2013-09-12 16:38:56','2013-09-12 16:38:56','',2587,'http://redwingconsulting.com/uncategorized/2587-revision-v1/',0,'revision','',0),(2888,5,'2013-09-12 16:39:21','2013-09-12 16:39:21','<h5><img class=\"alignnone size-full wp-image-2856\" alt=\"Organization structures for Big Data\" src=\"http://redwingconsulting.com/wp-content/uploads/Organization-structures-for-Big-Data.jpg\" width=\"700\" height=\"240\" /></h5>\r\n<h4 style=\"text-align: justify;\">Mobile operators must define the right organization model for managing large Big Data projects. The model needs to effectively align the demands of the business with the technology requirements needed to support those demands. Such initiatives necessarily involve an element of cultural change within the operator, as they require collaboration across conventional functional and business unit silos.</h4>\r\n<h5><b>The importance of organization structure\r\n</b></h5>\r\n<p style=\"text-align: justify;\">Commercializing Big Data products requires an operator to integrate a strong IT analytics capability with externally-facing marketing resources. Deciding how this integration is organized and led is a critical part of successful Big Data initiatives.</p>\r\n<p style=\"text-align: justify;\">There is no ‘cookie cutter’ approach to organizing Big Data teams. Operators begin at different points along the evolution path, with different existing organizational structures and levels of maturity, and varying sets of capabilities.</p>\r\n<p style=\"text-align: justify;\">Arriving at the appropriate cross-functional, cooperative model for leveraging data assets involves some degree of compromise and trade-off between the various stakeholder groups.</p>\r\n\r\n<h5 style=\"text-align: justify;\"> <b style=\"text-align: justify;\">What are the preferred organization models?</b></h5>\r\n<p style=\"text-align: justify;\">There are three discrete organization models that are currently being implemented across those mobile operators who are actively pursuing Big Data initiatives:</p>\r\n\r\n<ul>\r\n	<li style=\"text-align: justify;\">IT systems-led (including a dedicated data analytics group)</li>\r\n	<li style=\"text-align: justify;\">Business function-led (with Marketing and/or Finance as the lead functions)</li>\r\n	<li style=\"text-align: justify;\">Matrix organization (a hybrid IT-Marketing-Finance group)</li>\r\n</ul>\r\n<img alt=\"Post - big data monetisation chart 2\" src=\"http://redwingconsulting.com/wp-content/uploads/Post-big-data-monetisation-chart-2.jpg\" width=\"949\" height=\"522\" />\r\n<p style=\"text-align: justify;\">Given the clear potential for creating new and sustainable revenue streams from Big Data initiatives, it is likely that the majority of operators will elect to form matrix organizations over time as a critical mass of Big Data resources is established.</p>\r\n<p style=\"text-align: justify;\">This structure implies a senior executive leader who understands the overall operator business and has a clear line of sight into C-suite priorities.</p>\r\n<p style=\"text-align: justify;\">In addition, this leader must have considerable authority to make key decisions about investment priorities with regard to both IT and business resources, a high degree of respect among both business and IT stakeholders, and the ability to balance short-term business needs with longer-term goals for building out the necessary data capabilities.</p>\r\n<p style=\"text-align: justify;\">As such identifying and attracting such talent (if unavailable internally) is a potential drag on progress in gearing up to attack the Big Data opportunity.</p>\r\n<p style=\"text-align: justify;\">The war for talent is not confined to the fierce competition for data scientists!</p>','Organization models for commercializing Big Data','Mobile operators must define the right organizational model for managing any significant Big Data project, to align the demands of the business with the technology requirements needed to support those demands.','inherit','closed','open','','2854-revision-v1','','','2013-09-12 16:39:21','2013-09-12 16:39:21','',2854,'http://redwingconsulting.com/uncategorized/2854-revision-v1/',0,'revision','',0),(2889,5,'2013-09-12 16:39:59','2013-09-12 16:39:59','<img class=\"alignnone size-full wp-image-2868\" alt=\"Post - where can you monetize big data graphic 2\" src=\"http://redwingconsulting.com/wp-content/uploads/Post-where-can-you-monetize-big-data-graphic-2.jpg\" width=\"700\" height=\"240\" />\r\n<h4 style=\"text-align: justify;\">Falling profit margins from voice, messaging and data services are driving mobile operators to find ways to monetize Big Data, thereby turning their existing information assets into new sources of revenue.</h4>\r\n<h5 style=\"text-align: justify;\">New competitors, increasing competition</h5>\r\n<p style=\"text-align: justify;\">The competitive environment for mobile operators is radically different to the market place in which they first launched their services.  A new breed of competitors has arisen as a result of a blurring between traditional device and service lines, and companies such as Apple and Samsung control whole areas of the app space.</p>\r\n<p style=\"text-align: justify;\">In addition, a raft of OTT players are driving the commoditization of basic services, and a wave of messaging, music and video providers are winning the battle for consumer mindshare and hence taking increasing revenue share.</p>\r\n<p style=\"text-align: justify;\">As network costs continue to increase, while traditional revenues stay flat, margins are getting squeezed. Intense competition from multiple directions is therefore driving the operators to seek new sources of revenue.</p>\r\n\r\n<h5 style=\"text-align: justify;\">New lines of business enabled by Big Data</h5>\r\n<p style=\"text-align: justify;\">In order to assert their position in this new competitive world, mobile operators are pursuing new lines of business that have the potential both to monetize the value of their big data assets and to entrench the operators as a pivotal player in their markets.</p>\r\n<p align=\"center\"><img alt=\"Post - big data chart 3\" src=\"http://redwingconsulting.com/wp-content/uploads/Post-big-data-chart-3.jpg\" width=\"503\" height=\"233\" /></p>\r\n<p style=\"text-align: justify;\"><b>Customer insights</b> - aggregated and anonymised mobile subscriber data has extreme value for a wide array of commercial and public services organisations: retailers (store location planning, campaign design), local government administrations (urban planning), advertising companies (outdoor media mapping), sports and entertainment venues (audience profiling).</p>\r\n<p style=\"text-align: justify;\"><b>Data hosting</b> - by virtue of their service provider legacy, strict industry-wide regulatory framework and data protection obligations, the mobile operators have developed very strong trust relationships with consumers and businesses alike. This opens up the prospect of operators utilising their data assets in order to host security and authentication-based services on behalf of financial institutions, government agencies and e-commerce companies. Identity management, access control and user authentication are all part of the service portfolios being developed by the leading US and European operators.</p>\r\n<p style=\"text-align: justify;\"><b>Third party applications</b> - rather than viewing companies which provide digital services over the network as competitors, increasingly operators are seeing them as business partners. In principle, any service that requires a set of enabling utilities such as customer billing, problem resolution, security and authentication services can be interfaced directly with the host systems and databases in the mobile operator environment. The demand for these hard-wired services will grow rapidly as e-commerce, mobile healthcare and machine-to-machine (M2M) applications become ubiquitous.</p>\r\n\r\n<h5>Moving towards a two-sided business model</h5>\r\n<p style=\"text-align: justify;\">The incumbent network operators therefore have the opportunity to create a ‘two-sided’ business model, whereby they leverage the latent worth of their unique assets - namely their captive subscriber data and their accumulated reputation capital.</p>\r\n\r\n<ul style=\"text-align: justify;\">\r\n	<li>Firstly, they create more intimate relationships with their existing ‘downstream’ mobile subscribers, through a relentless focus on customer experience management and service personalization</li>\r\n	<li>Secondly, they form ‘upstream’ strategic partnerships with both private and public sector organizations, underpinned by a new product and service portfolio founded on the principles of privacy, trust and security</li>\r\n</ul>\r\n<p style=\"text-align: justify;\">Executed well, this two-sided approach is virtually impossible for any communications service provider without a self-provisioned network to emulate successfully.  The pathway for the network operators to assume the central position in the rapidly-evolving mobile services eco-system is wide open.</p>\r\n&nbsp;','Where can you monetize Big Data?','Falling profit margins are driving operators to find ways to monetize Big Data, to turn their existing information assets into new sources of revenue.','inherit','closed','open','','2864-revision-v1','','','2013-09-12 16:39:59','2013-09-12 16:39:59','',2864,'http://redwingconsulting.com/uncategorized/2864-revision-v1/',0,'revision','',0),(2890,5,'2013-09-12 16:50:32','2013-09-12 16:50:32','<img class=\"alignnone size-full wp-image-2868\" alt=\"Post - where can you monetize big data graphic 2\" src=\"http://redwingconsulting.com/wp-content/uploads/Post-where-can-you-monetize-big-data-graphic-2.jpg\" width=\"700\" height=\"240\" />\r\n<h4 style=\"text-align: justify;\">Falling profit margins from voice, messaging and data services are driving mobile operators to find ways to monetize Big Data, thereby turning their existing information assets into new sources of revenue.</h4>\r\n<h5 style=\"text-align: justify;\">New competitors, increasing competition</h5>\r\n<p style=\"text-align: justify;\">The competitive environment for mobile operators is radically different to the market place in which they first launched their services.  A new breed of competitors has arisen as a result of a blurring between traditional device and service lines, and companies such as Apple and Samsung control whole areas of the app space.</p>\r\n<p style=\"text-align: justify;\">In addition, a raft of OTT players are driving the commoditization of basic services, and a wave of messaging, music and video providers are winning the battle for consumer mindshare and hence taking increasing revenue share.</p>\r\n<p style=\"text-align: justify;\">As network costs continue to increase, while traditional revenues stay flat, margins are getting squeezed. Intense competition from multiple directions is therefore driving the operators to seek new sources of revenue.</p>\r\n\r\n<h5 style=\"text-align: justify;\">New lines of business enabled by Big Data</h5>\r\n<p style=\"text-align: justify;\">In order to assert their position in this new competitive world, mobile operators are pursuing new lines of business that have the potential both to monetize the value of their big data assets and to entrench the operators as a pivotal player in their markets.</p>\r\n<p align=\"center\"><img alt=\"Post - big data chart 3\" src=\"http://redwingconsulting.com/wp-content/uploads/Post-big-data-chart-3.jpg\" width=\"503\" height=\"233\" /></p>\r\n<p style=\"text-align: justify;\"><b>Customer insights</b> - aggregated and anonymised mobile subscriber data has extreme value for a wide array of commercial and public services organisations: retailers (store location planning, campaign design), local government administrations (urban planning), advertising companies (outdoor media mapping), sports and entertainment venues (audience profiling).</p>\r\n<p style=\"text-align: justify;\"><b>Data hosting</b> - by virtue of their service provider legacy, strict industry-wide regulatory framework and data protection obligations, the mobile operators have developed very strong trust relationships with consumers and businesses alike. This opens up the prospect of operators utilising their data assets in order to host security and authentication-based services on behalf of financial institutions, government agencies and e-commerce companies. Identity management, access control and user authentication are all part of the service portfolios being developed by the leading US and European operators.</p>\r\n<p style=\"text-align: justify;\"><b>Third party applications</b> - rather than viewing companies which provide digital services over the network as competitors, increasingly operators are seeing them as business partners. In principle, any service that requires a set of enabling utilities such as customer billing, problem resolution, security and authentication services can be interfaced directly with the host systems and databases in the mobile operator environment. The demand for these hard-wired services will grow rapidly as e-commerce, mobile healthcare and machine-to-machine (M2M) applications become ubiquitous.</p>\r\n\r\n<h5>Moving towards a two-sided business model</h5>\r\n<p style=\"text-align: justify;\">The incumbent network operators therefore have the opportunity to create a ‘two-sided’ business model, whereby they leverage the latent worth of their unique assets - namely their captive subscriber data and their accumulated reputation capital.</p>\r\n\r\n<ul style=\"text-align: justify;\">\r\n	<li>Firstly, they create more intimate relationships with their existing ‘downstream’ mobile subscribers, through a relentless focus on customer experience management and service personalization</li>\r\n	<li>Secondly, they form ‘upstream’ strategic partnerships with both private and public sector organizations, underpinned by a new product and service portfolio founded on the principles of privacy, trust and security</li>\r\n</ul>\r\n<p style=\"text-align: justify;\">Executed well, this two-sided approach is virtually impossible for any communications service provider without a self-provisioned network to emulate successfully.  The pathway for the network operators to assume the central position in the rapidly-evolving mobile services eco-system is wide open.</p>\r\n&nbsp;','Where are the opportunities to monetize Big Data?','Falling profit margins are driving operators to find ways to monetize Big Data, to turn their existing information assets into new sources of revenue.','inherit','closed','open','','2864-revision-v1','','','2013-09-12 16:50:32','2013-09-12 16:50:32','',2864,'http://redwingconsulting.com/uncategorized/2864-revision-v1/',0,'revision','',0),(2891,5,'2013-09-12 16:54:39','2013-09-12 16:54:39',' ','','','publish','closed','open','','2891','','','2013-09-12 16:54:39','2013-09-12 16:54:39','',0,'http://redwingconsulting.com/?p=2891',4,'nav_menu_item','',0),(2892,5,'2013-09-12 16:55:28','2013-09-12 16:55:28','','Insights<br>and Blog','Thought leadership on Big Data monetization','publish','closed','open','','insightsand-blog','','','2013-09-12 16:55:28','2013-09-12 16:55:28','',0,'http://redwingconsulting.com/?p=2892',5,'nav_menu_item','',0),(2893,5,'2013-09-12 16:58:31','2013-09-12 16:58:31','<div class=\"ez-only\">[nivoslider slug=\"nivo-test\"]</div>\r\n<div class=\"ez-two-fifths ez-first\">\r\n\r\nYou\'re building a Big Data analytics capability...\r\n\r\n...we help you build a business around that.\r\n\r\n</div>\r\n<div class=\"ez-three-fifths\">\r\n\r\nRedwing specializes in helping mobile operators commercialize their Big Data assets by transforming their data analytics teams into externally-oriented new lines of business.We help operators to create new revenue streams by identifying key target customers, creating Big Data products and services, developing pricing and revenue models and identifying partnership requirements.\r\n\r\nWith over twenty years experience of working around the globe with companies such as Verizon, Telfonica and Vodafone, we know the challenges of transforming large telecoms companies. We can help navigate into an exciting and profitable new future.\r\n\r\n</div>\r\n<div class=\"ez-row-wrap-border\"></div>\r\n<div class=\"ez-two-sixths ez-first\">\r\n<h3>LATEST POST</h3>\r\n<img title=\"How mobile operators are tooling up for Big Data\" alt=\"How mobile operators are tooling up for Big Data\" src=\"http://redwingconsulting.com/wp-content/uploads/Tools.jpg\" width=\"260\" height=\"74\" />\r\n\r\n</div>\r\n<div class=\"ez-two-sixths\">\r\n<h3>MOST POPULAR POSTS</h3>\r\n<img title=\"Redwing Consulting most popular posts\" alt=\"Redwing Consulting most popular posts\" src=\"http://redwingconsulting.com/wp-content/uploads/Ranking.jpg\" width=\"260\" height=\"74\" />\r\n\r\n</div>\r\n<div class=\"ez-two-sixths\">\r\n<h3>BIG DATA ARTICLES</h3>\r\n<img title=\"Redwing Consulting useful links\" alt=\"Redwing Consulting useful links\" src=\"http://redwingconsulting.com/wp-content/uploads/Useful-links.jpg\" width=\"260\" height=\"74\" />\r\n\r\n</div>\r\n<div class=\"ez-one-third ez-first\">\r\n<h4>How mobile operators are tooling up for Big Data</h4>\r\n&nbsp;\r\n<h5>Mobile operators have unique access to the personal and business interactions that their customers generate via wireless-enabled services.</h5>\r\nUnlocking the potential of these captive information assets - structured and unstructured, internal and external - demands that operators have a coherent and integrated data strategy.\r\n\r\nThe principal elements of an integrated data strategy include establishing an enterprise-wide ownership framework for the end-to-end management of data, setting clear goals for how the data will be used and anticipating or responding to market changes...\r\n<h6>[Read full post]</h6>\r\n</div>\r\n<div class=\"ez-one-third\">\r\n<a href=\"http://redwingconsulting.com/organization-posts/organization-models-commercializing-big-data/\">Organization models for commercializing Big Data</a>\r\n<a href=\"http://redwingconsulting.com/big-data-products/opportunities-monetize-big-data/\">Where are the opportunities to monetize Big Data?</a>\r\n<a href=\"http://redwingconsulting.com/organization-posts/structured-process-commercializing-big-data-products/\">A structured process for commercializing Big Data products</a>\r\n<a href=\"http://redwingconsulting.com/analysis-posts/big-data-monetization-jewel-in-the-crown/\">Big data monetization - the Jewel in the Crown for mobile operators</a>\r\n<a href=\"http://redwingconsulting.com/analysis-posts/operators-exploiting-big-data-opportunity/\">How are operators exploiting the Big Data opportunity?</a>\r\n\r\n</div>\r\n<div class=\"ez-one-third\"><a href=\"http://www.totaltele.com/view.aspx?ID=477094\">Telcos Can Survive On Big Data Alone - Sprint (totaltele.com)</a><a href=\"http://www.technologyreview.com/news/513016/how-wireless-carriers-are-monetizing-your-movements/\">How Wireless Carriers Are Monetizing Your Movements (technologyreview.com)</a>\r\n\r\n<a href=\"http://ovum.com/2012/10/08/asian-mobile-operators-claim-that-user-data-analytics-gives-them-an-edge/\">Asian Mobile Operators Claim That User Data Analytics Gives Them An Edge (ovum.com)</a>\r\n\r\n<a href=\"http://www.eurocomms.com/features/opinion/8860-opinion-theres-no-turning-back-for-telcos-in-2013-reinvention-is-a-must\">There\'s No Turning Back For Telcos in 2013 - Reinvention Is A Must (eurocomms.com)</a>\r\n\r\n<a href=\"http://www.hottopicsevents.com/2013/04/24/telcos-transactions-and-trust/\">Telcos, Transactions and Trust (hottopicsevents.com)</a>\r\n\r\n</div>','Home - Redwing Consulting','','inherit','closed','open','','2797-revision-v1','','','2013-09-12 16:58:31','2013-09-12 16:58:31','',2797,'http://redwingconsulting.com/uncategorized/2797-revision-v1/',0,'revision','',0),(2897,5,'2014-01-17 06:35:12','2014-01-17 06:35:12','<div class=\"ez-only\">[nivoslider slug=\"redwing-home-page-slider\"]</div>\n<div class=\"ez-two-fifths ez-first\">You\'re building a Big Data analytics capability...<br /><br />...we help you build a business around that.</div>\n<div class=\"ez-three-fifths\">\n<p>Redwing specializes in helping mobile operators commercialize their Big Data assets by transforming their data analytics teams into externally-oriented new lines of business.</p>\n<p>We help operators to create new revenue streams by identifying key target customers, creating Big Data products and services, developing pricing and revenue models and identifying partnership requirements.</p>\n<p>With over twenty years experience of working around the globe with companies such as Verizon, Telefonica and Vodafone, we know the challenges of transforming large telecoms companies. We can help your Big Data team create an exciting and profitable new future.</p>\n</div>\n<div class=\"ez-row-wrap-border\"> </div>\n<div class=\"ez-two-sixths ez-first\">\n<h3>LATEST POST</h3>\n<p><img title=\"How mobile operators are tooling up for Big Data\" alt=\"How mobile operators are tooling up for Big Data\" src=\"http://redwingconsulting.com/wp-content/uploads/Latest-post.jpg\" width=\"260\" height=\"74\" /></p>\n</div>\n<div class=\"ez-two-sixths\">\n<h3>MOST POPULAR POSTS</h3>\n<p><img title=\"Redwing Consulting most popular posts\" alt=\"Redwing Consulting most popular posts\" src=\"http://redwingconsulting.com/wp-content/uploads/Ranking.jpg\" width=\"260\" height=\"74\" /></p>\n</div>\n<div class=\"ez-two-sixths\">\n<h3>BIG DATA ARTICLES</h3>\n<p><img title=\"Redwing Consulting useful links\" alt=\"Redwing Consulting useful links\" src=\"http://redwingconsulting.com/wp-content/uploads/Useful-links.jpg\" width=\"260\" height=\"74\" /></p>\n</div>\n<div class=\"ez-one-third ez-first\">\n<h4>From internal analytics to external Big Data monetization</h4>\n<p>&nbsp;</p>\n<p>Most mobile operators are beginning their Big Data journey by implementing analytics-led programs designed to improve internal business operations and to enhance the customer experience.</p>\n<p>However, a significant Big Data monetization opportunity lies in the development of new Big Data product offerings that will deliver meaningful value to external clients.</p>\n<p>We have identified some of the key issues facing operators in transforming their Big Data operations from an internal company focus to a market-facing orientation.</p>\n<p><a href=\"http://redwingconsulting.com/operations-posts/from-internal-analytics-to-external-big-data-monetization/\">[Read full post]</a></p>\n</div>\n<div class=\"ez-one-third\">\n<p><a href=\"http://redwingconsulting.com/operations-posts/from-internal-analytics-to-external-big-data-monetization/\">From internal analytics to external Big Data monetization</a></p>\n<p><a href=\"http://redwingconsulting.com/big-data-products/bottom-up-approach-to-commercialize-big-data-products/\">The bottom-up approach to commercialize Big Data products</a></p>\n<p><a href=\"http://redwingconsulting.com/organization-posts/organization-models-commercializing-big-data/\">Organization models for commercializing Big Data</a></p>\n<p><a href=\"http://redwingconsulting.com/big-data-products/opportunities-monetize-big-data/\">Where are the opportunities to monetize Big Data?</a></p>\n<p><a href=\"http://redwingconsulting.com/organization-posts/structured-process-commercializing-big-data-products/\">A structured process for commercializing Big Data products</a></p>\n<p><a href=\"http://redwingconsulting.com/analysis-posts/big-data-monetization-jewel-in-the-crown/\">Big data monetization - the Jewel in the Crown for mobile operators</a></p>\n</div>\n<div class=\"ez-one-third\">\n<p><a href=\"http://www.totaltele.com/view.aspx?ID=477094\" target=\"_blank\">Telcos Can Survive On Big Data Alone - Sprint</a></p>\n<p><a href=\"http://www.technologyreview.com/news/513016/how-wireless-carriers-are-monetizing-your-movements/\" target=\"_blank\">How Wireless Carriers Are Monetizing Your Movements</a></p>\n<p><a href=\"http://ovum.com/2012/10/08/asian-mobile-operators-claim-that-user-data-analytics-gives-them-an-edge/\" target=\"_blank\">Asian Mobile Operators Claim That User Data Analytics Gives Them An Edge</a></p>\n<p><a href=\"http://www.eurocomms.com/features/opinion/8860-opinion-theres-no-turning-back-for-telcos-in-2013-reinvention-is-a-must\" target=\"_blank\">There\'s No Turning Back For Telcos in 2013 - Reinvention Is A Must</a></p>\n<p><a href=\"http://www.hottopicsevents.com/2013/04/24/telcos-transactions-and-trust/\" target=\"_blank\">Telcos, Transactions and Trust</a></p>\n</div>','Home','','inherit','closed','open','','2797-autosave-v1','','','2014-01-17 06:35:12','2014-01-17 06:35:12','',2797,'http://redwingconsulting.com/uncategorized/2797-autosave-v1/',0,'revision','',0),(2898,5,'2013-09-13 07:25:19','2013-09-13 07:25:19','<div class=\"ez-only\">[nivoslider slug=\"nivo-test\"]</div>\r\n<div class=\"ez-two-fifths ez-first\">We help you monetize\r\nyour Big Data assets</div>\r\n<div class=\"ez-three-fifths\">Redwing specializes in helping mobile operators commercialize their Big Data assets by transforming their data analytics teams into externally-oriented new lines of business.We help operators to create new revenue streams by identifying key target customers, creating Big Data products and services, developing pricing and revenue models and identifying partnership requirements.\r\n\r\nWith over twenty years experience of working around the globe with companies such as Verizon, Telfonica and Vodafone, we know the challenges of transforming large telecoms companies. We can help navigate into an exciting and profitable new future.\r\n\r\n</div>\r\n<div class=\"ez-row-wrap-border\"></div>\r\n<div class=\"ez-two-sixths ez-first\">\r\n<h3>LATEST POST</h3>\r\n<img title=\"How mobile operators are tooling up for Big Data\" alt=\"How mobile operators are tooling up for Big Data\" src=\"http://redwingconsulting.com/wp-content/uploads/Tools.jpg\" width=\"260\" height=\"74\" />\r\n\r\n</div>\r\n<div class=\"ez-two-sixths\">\r\n<h3>MOST POPULAR POSTS</h3>\r\n<img title=\"Redwing Consulting most popular posts\" alt=\"Redwing Consulting most popular posts\" src=\"http://redwingconsulting.com/wp-content/uploads/Ranking.jpg\" width=\"260\" height=\"74\" />\r\n\r\n</div>\r\n<div class=\"ez-two-sixths\">\r\n<h3>BIG DATA ARTICLES</h3>\r\n<img title=\"Redwing Consulting useful links\" alt=\"Redwing Consulting useful links\" src=\"http://redwingconsulting.com/wp-content/uploads/Useful-links.jpg\" width=\"260\" height=\"74\" />\r\n\r\n</div>\r\n<div class=\"ez-one-third ez-first\">How mobile operators are tooling up for Big Data\r\n\r\nMobile operators have unique access to the personal and business interactions that their customers generate via wireless-enabled services.\r\n\r\nUnlocking the potential of these captive information assets - structured and unstructured, internal and external - demands that operators have a coherent and integrated data strategy.\r\n\r\nThe principal elements of an integrated data strategy include establishing an enterprise-wide ownership framework for the end-to-end management of data, setting clear goals for how the data will be used and anticipating or responding to market changes...\r\n[Read full post]</div>\r\n<div class=\"ez-one-third\">Why mobile operators are the natural Big Data companies\r\n\r\nWho will mobile operators need to partner with to sell Big Data services?\r\n\r\nWho will mobile operators be competing with?\r\n\r\nWhat data can mobile operators package and sell, and what would customers use it for?\r\n\r\nHow will mobile operators’ Big Data organisations evolve?\r\n\r\nThe size of the mobile operator Big Data market</div>\r\n<div class=\"ez-one-third\">How Big Data will affect privacy (Forbes.com)\r\n\r\nBig Data analytics projects require flexible business structures (Ovum)\r\n\r\nTapping into Mobile Operators\' Big Data (ZDNet)\r\n\r\nUsing big data to boost telco marketing capabilities (McKinsey)\r\n\r\nBig Data is Changing the Face of Telecom (CommScope)</div>\r\n','Home - Redwing Consulting','','inherit','closed','open','','2797-revision-v1','','','2013-09-13 07:25:19','2013-09-13 07:25:19','',2797,'http://redwingconsulting.com/uncategorized/2797-revision-v1/',0,'revision','',0),(2899,5,'2013-09-13 07:30:59','2013-09-13 07:30:59','<p style=\"text-align: justify;\"><a href=\"http://redwingconsulting.com/general-posts/welcome-to-redwingconsultings-website/attachment/post-welcome-to-our-new-site-graphic/\" rel=\"attachment wp-att-2632\"><img class=\"alignnone size-full wp-image-2632\" alt=\"Post - welcome to our new site graphic\" src=\"http://redwingconsulting.com/wp-content/uploads/Post-welcome-to-our-new-site-graphic.png\" width=\"700\" height=\"180\" /></a></p>\r\n<p style=\"text-align: justify;\"><strong><span style=\"color: #993300;\">Welcome to the new Redwing Consulting website!</span></strong></p>\r\n<p style=\"text-align: justify;\">This website aims to address the commercial, organizational and marketing issues that mobile operators and telcos face as they monetize their Big Data assets.</p>\r\n<p style=\"text-align: justify;\">The telecoms industry is entering a critical phase as the seismic shift from voice and sms towards data services continues apace. This shift will require a dramatic transformation of telecoms organizations in all markets around the world.</p>\r\n<p style=\"text-align: justify;\">A critical part of that transformation will be turning the incredibly rich data assets owned by every telecoms operator into profitable revenue streams.</p>\r\n<p style=\"text-align: justify;\">Building on over twenty years experience of helping telecoms operators to transform their businesses, Redwing brings a powerful market-driven context to the challenge of Big Data monetization, combining end-user analysis with deep insights into the value chains, partnerships and customer-facing processes that will be required to turn Big Data into a major future revenue stream.</p>\r\n<p style=\"text-align: justify;\">We believe telecoms operators are the natural Big Data companies, and have the potential to combine data analytics with innovative business models in order to compete with - and even exceed - companies such as Google, Facebook and Amazon in this critical future business opportunity.</p>\r\n<p style=\"text-align: justify;\"><strong> <span style=\"color: #993300;\">Yours,</span></strong></p>\r\n<p style=\"text-align: justify;\"><strong><span style=\"color: #993300;\">The Redwing Team</span></strong></p>','Welcome to Redwing Consulting\'s Big Data website!','Redwing\'s website aims to address the commercial, organizational and marketing issues that mobile operators and telcos face as they monetize their Big Data assets.','inherit','closed','open','','1891-revision-v1','','','2013-09-13 07:30:59','2013-09-13 07:30:59','',1891,'http://redwingconsulting.com/uncategorized/1891-revision-v1/',0,'revision','',0),(2900,5,'2013-09-13 07:32:44','2013-09-13 07:32:44','<div class=\"ez-only\">[nivoslider slug=\"nivo-test\"]</div>\r\n<div class=\"ez-two-fifths ez-first\">You\'re building a Big Data analytics capability...<br /><sp><br />...we help you build a business around that.</sp></div>\r\n<div class=\"ez-three-fifths\"><p>Redwing specializes in helping mobile operators commercialize their Big Data assets by transforming their data analytics teams into externally-oriented new lines of business.</p>\r\n\r\nWe help operators to create new revenue streams by identifying key target customers, creating Big Data products and services, developing pricing and revenue models and identifying partnership requirements.\r\n\r\nWith over twenty years experience of working around the globe with companies such as Verizon, Telfonica and Vodafone, we know the challenges of transforming large telecoms companies. We can help navigate into an exciting and profitable new future.\r\n\r\n</div>\r\n<div class=\"ez-row-wrap-border\"></div>\r\n<div class=\"ez-two-sixths ez-first\">\r\n<h3>LATEST POST</h3>\r\n<img title=\"How mobile operators are tooling up for Big Data\" alt=\"How mobile operators are tooling up for Big Data\" src=\"http://redwingconsulting.com/wp-content/uploads/Tools.jpg\" width=\"260\" height=\"74\" />\r\n\r\n</div>\r\n<div class=\"ez-two-sixths\">\r\n<h3>MOST POPULAR POSTS</h3>\r\n<img title=\"Redwing Consulting most popular posts\" alt=\"Redwing Consulting most popular posts\" src=\"http://redwingconsulting.com/wp-content/uploads/Ranking.jpg\" width=\"260\" height=\"74\" />\r\n\r\n</div>\r\n<div class=\"ez-two-sixths\">\r\n<h3>BIG DATA ARTICLES</h3>\r\n<img title=\"Redwing Consulting useful links\" alt=\"Redwing Consulting useful links\" src=\"http://redwingconsulting.com/wp-content/uploads/Useful-links.jpg\" width=\"260\" height=\"74\" />\r\n\r\n</div>\r\n<div class=\"ez-one-third ez-first\">How mobile operators are tooling up for Big Data\r\n\r\nMobile operators have unique access to the personal and business interactions that their customers generate via wireless-enabled services.\r\n\r\nUnlocking the potential of these captive information assets - structured and unstructured, internal and external - demands that operators have a coherent and integrated data strategy.\r\n\r\nThe principal elements of an integrated data strategy include establishing an enterprise-wide ownership framework for the end-to-end management of data, setting clear goals for how the data will be used and anticipating or responding to market changes...\r\n[Read full post]</div>\r\n<div class=\"ez-one-third\">Why mobile operators are the natural Big Data companies\r\n\r\nWho will mobile operators need to partner with to sell Big Data services?\r\n\r\nWho will mobile operators be competing with?\r\n\r\nWhat data can mobile operators package and sell, and what would customers use it for?\r\n\r\nHow will mobile operators’ Big Data organisations evolve?\r\n\r\nThe size of the mobile operator Big Data market</div>\r\n<div class=\"ez-one-third\">How Big Data will affect privacy (Forbes.com)\r\n\r\nBig Data analytics projects require flexible business structures (Ovum)\r\n\r\nTapping into Mobile Operators\' Big Data (ZDNet)\r\n\r\nUsing big data to boost telco marketing capabilities (McKinsey)\r\n\r\nBig Data is Changing the Face of Telecom (CommScope)</div>\r\n','Home - Redwing Consulting','','inherit','closed','open','','2797-revision-v1','','','2013-09-13 07:32:44','2013-09-13 07:32:44','',2797,'http://redwingconsulting.com/uncategorized/2797-revision-v1/',0,'revision','',0),(2901,5,'2013-09-13 07:33:33','2013-09-13 07:33:33','<div class=\"ez-only\">[nivoslider slug=\"nivo-test\"]</div>\r\n<div class=\"ez-two-fifths ez-first\">You\'re building a Big Data analytics capability...\r\n\r\n...we help you build a business around that.</div>\r\n<div class=\"ez-three-fifths\">\r\n\r\nRedwing specializes in helping mobile operators commercialize their Big Data assets by transforming their data analytics teams into externally-oriented new lines of business.\r\n\r\nWe help operators to create new revenue streams by identifying key target customers, creating Big Data products and services, developing pricing and revenue models and identifying partnership requirements.\r\n\r\nWith over twenty years experience of working around the globe with companies such as Verizon, Telfonica and Vodafone, we know the challenges of transforming large telecoms companies. We can help navigate into an exciting and profitable new future.\r\n\r\n</div>\r\n<div class=\"ez-row-wrap-border\"></div>\r\n<div class=\"ez-two-sixths ez-first\">\r\n<h3>LATEST POST</h3>\r\n<img title=\"How mobile operators are tooling up for Big Data\" alt=\"How mobile operators are tooling up for Big Data\" src=\"http://redwingconsulting.com/wp-content/uploads/Tools.jpg\" width=\"260\" height=\"74\" />\r\n\r\n</div>\r\n<div class=\"ez-two-sixths\">\r\n<h3>MOST POPULAR POSTS</h3>\r\n<img title=\"Redwing Consulting most popular posts\" alt=\"Redwing Consulting most popular posts\" src=\"http://redwingconsulting.com/wp-content/uploads/Ranking.jpg\" width=\"260\" height=\"74\" />\r\n\r\n</div>\r\n<div class=\"ez-two-sixths\">\r\n<h3>BIG DATA ARTICLES</h3>\r\n<img title=\"Redwing Consulting useful links\" alt=\"Redwing Consulting useful links\" src=\"http://redwingconsulting.com/wp-content/uploads/Useful-links.jpg\" width=\"260\" height=\"74\" />\r\n\r\n</div>\r\n<div class=\"ez-one-third ez-first\">How mobile operators are tooling up for Big DataMobile operators have unique access to the personal and business interactions that their customers generate via wireless-enabled services.\r\n\r\nUnlocking the potential of these captive information assets - structured and unstructured, internal and external - demands that operators have a coherent and integrated data strategy.\r\n\r\nThe principal elements of an integrated data strategy include establishing an enterprise-wide ownership framework for the end-to-end management of data, setting clear goals for how the data will be used and anticipating or responding to market changes...\r\n[Read full post]\r\n\r\n</div>\r\n<div class=\"ez-one-third\">Why mobile operators are the natural Big Data companiesWho will mobile operators need to partner with to sell Big Data services?\r\n\r\nWho will mobile operators be competing with?\r\n\r\nWhat data can mobile operators package and sell, and what would customers use it for?\r\n\r\nHow will mobile operators’ Big Data organisations evolve?\r\n\r\nThe size of the mobile operator Big Data market\r\n\r\n</div>\r\n<div class=\"ez-one-third\">How Big Data will affect privacy (Forbes.com)Big Data analytics projects require flexible business structures (Ovum)\r\n\r\nTapping into Mobile Operators\' Big Data (ZDNet)\r\n\r\nUsing big data to boost telco marketing capabilities (McKinsey)\r\n\r\nBig Data is Changing the Face of Telecom (CommScope)\r\n\r\n</div>','Home','','inherit','closed','open','','2797-revision-v1','','','2013-09-13 07:33:33','2013-09-13 07:33:33','',2797,'http://redwingconsulting.com/uncategorized/2797-revision-v1/',0,'revision','',0),(2902,5,'2013-09-13 07:37:24','2013-09-13 07:37:24','<div class=\"ez-only\">[nivoslider slug=\"nivo-test\"]</div>\r\n<div class=\"ez-two-fifths ez-first\">You\'re building a Big Data analytics capability...\r\n...we help you build a business around that.\r\n</div>\r\n<div class=\"ez-three-fifths\">Redwing specializes in helping mobile operators commercialize their Big Data assets by transforming their data analytics teams into externally-oriented new lines of business.We help operators to create new revenue streams by identifying key target customers, creating Big Data products and services, developing pricing and revenue models and identifying partnership requirements.\r\n\r\nWith over twenty years experience of working around the globe with companies such as Verizon, Telfonica and Vodafone, we know the challenges of transforming large telecoms companies. We can help navigate into an exciting and profitable new future.\r\n\r\n</div>\r\n<div class=\"ez-row-wrap-border\"></div>\r\n<div class=\"ez-two-sixths ez-first\">\r\n<h3>LATEST POST</h3>\r\n<img title=\"How mobile operators are tooling up for Big Data\" alt=\"How mobile operators are tooling up for Big Data\" src=\"http://redwingconsulting.com/wp-content/uploads/Tools.jpg\" width=\"260\" height=\"74\" />\r\n\r\n</div>\r\n<div class=\"ez-two-sixths\">\r\n<h3>MOST POPULAR POSTS</h3>\r\n<img title=\"Redwing Consulting most popular posts\" alt=\"Redwing Consulting most popular posts\" src=\"http://redwingconsulting.com/wp-content/uploads/Ranking.jpg\" width=\"260\" height=\"74\" />\r\n\r\n</div>\r\n<div class=\"ez-two-sixths\">\r\n<h3>BIG DATA ARTICLES</h3>\r\n<img title=\"Redwing Consulting useful links\" alt=\"Redwing Consulting useful links\" src=\"http://redwingconsulting.com/wp-content/uploads/Useful-links.jpg\" width=\"260\" height=\"74\" />\r\n\r\n</div>\r\n<div class=\"ez-one-third ez-first\">How mobile operators are tooling up for Big Data\r\n\r\nMobile operators have unique access to the personal and business interactions that their customers generate via wireless-enabled services.\r\n\r\nUnlocking the potential of these captive information assets - structured and unstructured, internal and external - demands that operators have a coherent and integrated data strategy.\r\n\r\nThe principal elements of an integrated data strategy include establishing an enterprise-wide ownership framework for the end-to-end management of data, setting clear goals for how the data will be used and anticipating or responding to market changes...\r\n[Read full post]</div>\r\n<div class=\"ez-one-third\">Why mobile operators are the natural Big Data companies\r\n\r\nWho will mobile operators need to partner with to sell Big Data services?\r\n\r\nWho will mobile operators be competing with?\r\n\r\nWhat data can mobile operators package and sell, and what would customers use it for?\r\n\r\nHow will mobile operators’ Big Data organisations evolve?\r\n\r\nThe size of the mobile operator Big Data market</div>\r\n<div class=\"ez-one-third\">How Big Data will affect privacy (Forbes.com)\r\n\r\nBig Data analytics projects require flexible business structures (Ovum)\r\n\r\nTapping into Mobile Operators\' Big Data (ZDNet)\r\n\r\nUsing big data to boost telco marketing capabilities (McKinsey)\r\n\r\nBig Data is Changing the Face of Telecom (CommScope)</div>\r\n','Home','','inherit','closed','open','','2797-revision-v1','','','2013-09-13 07:37:24','2013-09-13 07:37:24','',2797,'http://redwingconsulting.com/uncategorized/2797-revision-v1/',0,'revision','',0),(2903,5,'2013-09-13 07:37:56','2013-09-13 07:37:56','<div class=\"ez-only\">[nivoslider slug=\"nivo-test\"]</div>\r\n<div class=\"ez-two-fifths ez-first\">You\'re building a Big Data analytics capability...<br /><sp><br />...we help you build a business around that.\r\n</sp></div>\r\n<div class=\"ez-three-fifths\">Redwing specializes in helping mobile operators commercialize their Big Data assets by transforming their data analytics teams into externally-oriented new lines of business.We help operators to create new revenue streams by identifying key target customers, creating Big Data products and services, developing pricing and revenue models and identifying partnership requirements.\r\n\r\nWith over twenty years experience of working around the globe with companies such as Verizon, Telfonica and Vodafone, we know the challenges of transforming large telecoms companies. We can help navigate into an exciting and profitable new future.\r\n\r\n</div>\r\n<div class=\"ez-row-wrap-border\"></div>\r\n<div class=\"ez-two-sixths ez-first\">\r\n<h3>LATEST POST</h3>\r\n<img title=\"How mobile operators are tooling up for Big Data\" alt=\"How mobile operators are tooling up for Big Data\" src=\"http://redwingconsulting.com/wp-content/uploads/Tools.jpg\" width=\"260\" height=\"74\" />\r\n\r\n</div>\r\n<div class=\"ez-two-sixths\">\r\n<h3>MOST POPULAR POSTS</h3>\r\n<img title=\"Redwing Consulting most popular posts\" alt=\"Redwing Consulting most popular posts\" src=\"http://redwingconsulting.com/wp-content/uploads/Ranking.jpg\" width=\"260\" height=\"74\" />\r\n\r\n</div>\r\n<div class=\"ez-two-sixths\">\r\n<h3>BIG DATA ARTICLES</h3>\r\n<img title=\"Redwing Consulting useful links\" alt=\"Redwing Consulting useful links\" src=\"http://redwingconsulting.com/wp-content/uploads/Useful-links.jpg\" width=\"260\" height=\"74\" />\r\n\r\n</div>\r\n<div class=\"ez-one-third ez-first\">How mobile operators are tooling up for Big Data\r\n\r\nMobile operators have unique access to the personal and business interactions that their customers generate via wireless-enabled services.\r\n\r\nUnlocking the potential of these captive information assets - structured and unstructured, internal and external - demands that operators have a coherent and integrated data strategy.\r\n\r\nThe principal elements of an integrated data strategy include establishing an enterprise-wide ownership framework for the end-to-end management of data, setting clear goals for how the data will be used and anticipating or responding to market changes...\r\n[Read full post]</div>\r\n<div class=\"ez-one-third\">Why mobile operators are the natural Big Data companies\r\n\r\nWho will mobile operators need to partner with to sell Big Data services?\r\n\r\nWho will mobile operators be competing with?\r\n\r\nWhat data can mobile operators package and sell, and what would customers use it for?\r\n\r\nHow will mobile operators’ Big Data organisations evolve?\r\n\r\nThe size of the mobile operator Big Data market</div>\r\n<div class=\"ez-one-third\">How Big Data will affect privacy (Forbes.com)\r\n\r\nBig Data analytics projects require flexible business structures (Ovum)\r\n\r\nTapping into Mobile Operators\' Big Data (ZDNet)\r\n\r\nUsing big data to boost telco marketing capabilities (McKinsey)\r\n\r\nBig Data is Changing the Face of Telecom (CommScope)</div>\r\n','Home','','inherit','closed','open','','2797-revision-v1','','','2013-09-13 07:37:56','2013-09-13 07:37:56','',2797,'http://redwingconsulting.com/uncategorized/2797-revision-v1/',0,'revision','',0),(2904,5,'2013-09-13 07:40:40','2013-09-13 07:40:40','<div class=\"ez-only\">[nivoslider slug=\"nivo-test\"]</div>\r\n<div class=\"ez-two-fifths ez-first\">You\'re building a Big Data analytics capability...<br /><sp><br />...we help you build a business around that.<br />\r\n</sp></div>\r\n<div class=\"ez-three-fifths\"><p>Redwing specializes in helping mobile operators commercialize their Big Data assets by transforming their data analytics teams into externally-oriented new lines of business.\r\n\r\nWe help operators to create new revenue streams by identifying key target customers, creating Big Data products and services, developing pricing and revenue models and identifying partnership requirements.\r\n\r\nWith over twenty years experience of working around the globe with companies such as Verizon, Telfonica and Vodafone, we know the challenges of transforming large telecoms companies. We can help navigate into an exciting and profitable new future.\r\n</p></div>\r\n<div class=\"ez-row-wrap-border\"></div>\r\n<div class=\"ez-two-sixths ez-first\">\r\n<h3>LATEST POST</h3>\r\n<p><img title=\"How mobile operators are tooling up for Big Data\" alt=\"How mobile operators are tooling up for Big Data\" src=\"http://redwingconsulting.com/wp-content/uploads/Tools.jpg\" width=\"260\" height=\"74\" /></p>\r\n</div>\r\n<div class=\"ez-two-sixths\">\r\n<h3>MOST POPULAR POSTS</h3>\r\n<p><img title=\"Redwing Consulting most popular posts\" alt=\"Redwing Consulting most popular posts\" src=\"http://redwingconsulting.com/wp-content/uploads/Ranking.jpg\" width=\"260\" height=\"74\" /></p>\r\n</div>\r\n<div class=\"ez-two-sixths\">\r\n<h3>BIG DATA ARTICLES</h3>\r\n<p><img title=\"Redwing Consulting useful links\" alt=\"Redwing Consulting useful links\" src=\"http://redwingconsulting.com/wp-content/uploads/Useful-links.jpg\" width=\"260\" height=\"74\" /></p>\r\n</div>\r\n<div class=\"ez-one-third ez-first\">How mobile operators are tooling up for Big Data\r\n<p>Mobile operators have unique access to the personal and business interactions that their customers generate via wireless-enabled services.</p>\r\n<p>Unlocking the potential of these captive information assets - structured and unstructured, internal and external - demands that operators have a coherent and integrated data strategy.</p>\r\n<p>The principal elements of an integrated data strategy include establishing an enterprise-wide ownership framework for the end-to-end management of data, setting clear goals for how the data will be used and anticipating or responding to market changes...<br />\r\n[Read full post]</p></div>\r\n<div class=\"ez-one-third\">Why mobile operators are the natural Big Data companies\r\n<p>Who will mobile operators need to partner with to sell Big Data services?</p>\r\n<p>Who will mobile operators be competing with?</p>\r\n<p>What data can mobile operators package and sell, and what would customers use it for?</p>\r\n<p>How will mobile operators’ Big Data organisations evolve?</p>\r\n<p>The size of the mobile operator Big Data market</p></div>\r\n<div class=\"ez-one-third\">How Big Data will affect privacy (Forbes.com)\r\n<p>Big Data analytics projects require flexible business structures (Ovum)</p>\r\n<p>Tapping into Mobile Operators\' Big Data (ZDNet)</p>\r\n<p>Using big data to boost telco marketing capabilities (McKinsey)</p>\r\n<p>Big Data is Changing the Face of Telecom (CommScope)</p></div>\r\n','Home','','inherit','closed','open','','2797-revision-v1','','','2013-09-13 07:40:40','2013-09-13 07:40:40','',2797,'http://redwingconsulting.com/uncategorized/2797-revision-v1/',0,'revision','',0),(2905,5,'2013-09-13 07:51:48','2013-09-13 07:51:48','<div class=\"ez-only\">[nivoslider slug=\"nivo-test\"]</div>\r\n<div class=\"ez-two-fifths ez-first\">You\'re building a Big Data analytics capability...<br /><sp><br />...we help you build a business around that.<br />\r\n</sp></div>\r\n<div class=\"ez-three-fifths\">\r\n<p>Redwing specializes in helping mobile operators commercialize their Big Data assets by transforming their data analytics teams into externally-oriented new lines of business.</p>\r\n<p>We help operators to create new revenue streams by identifying key target customers, creating Big Data products and services, developing pricing and revenue models and identifying partnership requirements.</p>\r\n<p>With over twenty years experience of working around the globe with companies such as Verizon, Telfonica and Vodafone, we know the challenges of transforming large telecoms companies. We can help navigate into an exciting and profitable new future.\r\n</p>\r\n</div>\r\n<div class=\"ez-row-wrap-border\"></div>\r\n<div class=\"ez-two-sixths ez-first\">\r\n<h3>LATEST POST</h3>\r\n<p><img title=\"How mobile operators are tooling up for Big Data\" alt=\"How mobile operators are tooling up for Big Data\" src=\"http://redwingconsulting.com/wp-content/uploads/Tools.jpg\" width=\"260\" height=\"74\" /></p>\r\n</div>\r\n<div class=\"ez-two-sixths\">\r\n<h3>MOST POPULAR POSTS</h3>\r\n<p><img title=\"Redwing Consulting most popular posts\" alt=\"Redwing Consulting most popular posts\" src=\"http://redwingconsulting.com/wp-content/uploads/Ranking.jpg\" width=\"260\" height=\"74\" /></p>\r\n</div>\r\n<div class=\"ez-two-sixths\">\r\n<h3>BIG DATA ARTICLES</h3>\r\n<p><img title=\"Redwing Consulting useful links\" alt=\"Redwing Consulting useful links\" src=\"http://redwingconsulting.com/wp-content/uploads/Useful-links.jpg\" width=\"260\" height=\"74\" /></p>\r\n</div>\r\n<div class=\"ez-one-third ez-first\"><h4>How mobile operators are tooling up for Big Data</h4>\r\n<p>&nbsp;</p>\r\n<h5><p>Mobile operators have unique access to the personal and business interactions that their customers generate via wireless-enabled services.</p></h5>\r\n<p>Unlocking the potential of these captive information assets - structured and unstructured, internal and external - demands that operators have a coherent and integrated data strategy.</p>\r\n<p>The principal elements of an integrated data strategy include establishing an enterprise-wide ownership framework for the end-to-end management of data, setting clear goals for how the data will be used and anticipating or responding to market changes...</p>\r\n<h6>[Read full post]</h6>\r\n</div>\r\n<div class=\"ez-one-third\">\r\n\r\n<a href=\"http://redwingconsulting.com/organization-posts/organization-models-commercializing-big-data/\">Organization models for commercializing Big Data</a><br />\r\n\r\n<a href=\"http://redwingconsulting.com/big-data-products/opportunities-monetize-big-data/\">Where are the opportunities to monetize Big Data?</a><br />\r\n\r\n<a href=\"http://redwingconsulting.com/organization-posts/structured-process-commercializing-big-data-products/\">A structured process for commercializing Big Data products</a><br />\r\n\r\n<a href=\"http://redwingconsulting.com/analysis-posts/big-data-monetization-jewel-in-the-crown/\">Big data monetization - the Jewel in the Crown for mobile operators</a><br />\r\n\r\n<a href=\"http://redwingconsulting.com/analysis-posts/operators-exploiting-big-data-opportunity/\">How are operators exploiting the Big Data opportunity?</a>\r\n</div>\r\n<div class=\"ez-one-third\">How Big Data will affect privacy (Forbes.com)\r\n<p>Big Data analytics projects require flexible business structures (Ovum)</p>\r\n<p>Tapping into Mobile Operators\' Big Data (ZDNet)</p>\r\n<p>Using big data to boost telco marketing capabilities (McKinsey)</p>\r\n<p>Big Data is Changing the Face of Telecom (CommScope)</p>\r\n</div>\r\n','Home','','inherit','closed','open','','2797-revision-v1','','','2013-09-13 07:51:48','2013-09-13 07:51:48','',2797,'http://redwingconsulting.com/uncategorized/2797-revision-v1/',0,'revision','',0),(2906,5,'2013-09-13 07:55:50','2013-09-13 07:55:50','<div class=\"ez-only\">[nivoslider slug=\"nivo-test\"]</div>\r\n<div class=\"ez-two-fifths ez-first\">You\'re building a Big Data analytics capability...<br /><sp><br />...we help you build a business around that.<br />\r\n</sp></div>\r\n<div class=\"ez-three-fifths\">\r\n<p>Redwing specializes in helping mobile operators commercialize their Big Data assets by transforming their data analytics teams into externally-oriented new lines of business.</p>\r\n<p>We help operators to create new revenue streams by identifying key target customers, creating Big Data products and services, developing pricing and revenue models and identifying partnership requirements.</p>\r\n<p>With over twenty years experience of working around the globe with companies such as Verizon, Telfonica and Vodafone, we know the challenges of transforming large telecoms companies. We can help navigate into an exciting and profitable new future.\r\n</p>\r\n</div>\r\n<div class=\"ez-row-wrap-border\"></div>\r\n<div class=\"ez-two-sixths ez-first\">\r\n<h3>LATEST POST</h3>\r\n<p><img title=\"How mobile operators are tooling up for Big Data\" alt=\"How mobile operators are tooling up for Big Data\" src=\"http://redwingconsulting.com/wp-content/uploads/Tools.jpg\" width=\"260\" height=\"74\" /></p>\r\n</div>\r\n<div class=\"ez-two-sixths\">\r\n<h3>MOST POPULAR POSTS</h3>\r\n<p><img title=\"Redwing Consulting most popular posts\" alt=\"Redwing Consulting most popular posts\" src=\"http://redwingconsulting.com/wp-content/uploads/Ranking.jpg\" width=\"260\" height=\"74\" /></p>\r\n</div>\r\n<div class=\"ez-two-sixths\">\r\n<h3>BIG DATA ARTICLES</h3>\r\n<p><img title=\"Redwing Consulting useful links\" alt=\"Redwing Consulting useful links\" src=\"http://redwingconsulting.com/wp-content/uploads/Useful-links.jpg\" width=\"260\" height=\"74\" /></p>\r\n</div>\r\n<div class=\"ez-one-third ez-first\">\r\n<h4>How mobile operators are tooling up for Big Data</h4>\r\n<p>&nbsp;</p>\r\n<h5>\r\n<p>Mobile operators have unique access to the personal and business interactions that their customers generate via wireless-enabled services.</p>\r\n</h5>\r\n<p>Unlocking the potential of these captive information assets - structured and unstructured, internal and external - demands that operators have a coherent and integrated data strategy.</p>\r\n<p>The principal elements of an integrated data strategy include establishing an enterprise-wide ownership framework for the end-to-end management of data, setting clear goals for how the data will be used and anticipating or responding to market changes...</p>\r\n<h6>[Read full post]</h6>\r\n</div>\r\n<div class=\"ez-one-third\">\r\n<p><a href=\"http://redwingconsulting.com/organization-posts/organization-models-commercializing-big-data/\">Organization models for commercializing Big Data</a></p>\r\n<p><a href=\"http://redwingconsulting.com/big-data-products/opportunities-monetize-big-data/\">Where are the opportunities to monetize Big Data?</a></p>\r\n<p><a href=\"http://redwingconsulting.com/organization-posts/structured-process-commercializing-big-data-products/\">A structured process for commercializing Big Data products</a></p>\r\n<p><a href=\"http://redwingconsulting.com/analysis-posts/big-data-monetization-jewel-in-the-crown/\">Big data monetization - the Jewel in the Crown for mobile operators</a></p>\r\n<p><a href=\"http://redwingconsulting.com/analysis-posts/operators-exploiting-big-data-opportunity/\">How are operators exploiting the Big Data opportunity?</a>\r\n</p></div>\r\n\r\n<div class=\"ez-one-third\">\r\n<p><a href=\"http://www.totaltele.com/view.aspx?ID=477094\">Telcos Can Survive On Big Data Alone - Sprint</a>\r\n</p><p><a href=\"http://www.technologyreview.com/news/513016/how-wireless-carriers-are-monetizing-your-movements/\">How Wireless Carriers Are Monetizing Your Movements</a></p>\r\n<p><a href=\"http://ovum.com/2012/10/08/asian-mobile-operators-claim-that-user-data-analytics-gives-them-an-edge/\">Asian Mobile Operators Claim That User Data Analytics Gives Them An Edge</a></p>\r\n<p><a href=\"http://www.eurocomms.com/features/opinion/8860-opinion-theres-no-turning-back-for-telcos-in-2013-reinvention-is-a-must\">There\'s No Turning Back For Telcos in 2013 - Reinvention Is A Must</a></p>\r\n<p><a href=\"http://www.hottopicsevents.com/2013/04/24/telcos-transactions-and-trust/\">Telcos, Transactions and Trust</a></p>\r\n\r\n</div>\r\n','Home','','inherit','closed','open','','2797-revision-v1','','','2013-09-13 07:55:50','2013-09-13 07:55:50','',2797,'http://redwingconsulting.com/uncategorized/2797-revision-v1/',0,'revision','',0),(2907,5,'2013-09-13 08:23:30','2013-09-13 08:23:30','','Latest post','','inherit','closed','open','','latest-post','','','2013-09-13 08:23:30','2013-09-13 08:23:30','',2797,'http://redwingconsulting.com/wp-content/uploads/Latest-post.jpg',0,'attachment','image/jpeg',0),(2908,5,'2013-09-13 08:30:49','2013-09-13 08:30:49','<div class=\"ez-only\">[nivoslider slug=\"nivo-test\"]</div>\r\n<div class=\"ez-two-fifths ez-first\">You\'re building a Big Data analytics capability...<br /><sp><br />...we help you build a business around that.<br />\r\n</sp></div>\r\n<div class=\"ez-three-fifths\">\r\n<p>Redwing specializes in helping mobile operators commercialize their Big Data assets by transforming their data analytics teams into externally-oriented new lines of business.</p>\r\n<p>We help operators to create new revenue streams by identifying key target customers, creating Big Data products and services, developing pricing and revenue models and identifying partnership requirements.</p>\r\n<p>With over twenty years experience of working around the globe with companies such as Verizon, Telfonica and Vodafone, we know the challenges of transforming large telecoms companies. We can help navigate into an exciting and profitable new future.\r\n</p>\r\n</div>\r\n<div class=\"ez-row-wrap-border\"></div>\r\n<div class=\"ez-two-sixths ez-first\">\r\n<h3>LATEST POST</h3>\r\n<p><img title=\"How mobile operators are tooling up for Big Data\" alt=\"How mobile operators are tooling up for Big Data\" src=\"http://redwingconsulting.com/wp-content/uploads/Latest-post.jpg\" width=\"260\" height=\"74\" /></p>\r\n</div>\r\n<div class=\"ez-two-sixths\">\r\n<h3>MOST POPULAR POSTS</h3>\r\n<p><img title=\"Redwing Consulting most popular posts\" alt=\"Redwing Consulting most popular posts\" src=\"http://redwingconsulting.com/wp-content/uploads/Ranking.jpg\" width=\"260\" height=\"74\" /></p>\r\n</div>\r\n<div class=\"ez-two-sixths\">\r\n<h3>BIG DATA ARTICLES</h3>\r\n<p><img title=\"Redwing Consulting useful links\" alt=\"Redwing Consulting useful links\" src=\"http://redwingconsulting.com/wp-content/uploads/Useful-links.jpg\" width=\"260\" height=\"74\" /></p>\r\n</div>\r\n<div class=\"ez-one-third ez-first\">\r\n<h4>Organization models for commercializing Big Data</h4>\r\n<p>&nbsp;</p>\r\n<h5>\r\n<p>Mobile operators must define the right organization model for managing large Big Data projects.</p>\r\n</h5>\r\n<p>The model needs to effectively align the demands of the business with the technology requirements needed to support those demands.</p>\r\n<p>Such initiatives necessarily involve an element of cultural change within the operator, as they require collaboration across conventional functional and business unit silos...</p>\r\n<p><a href=\"http://redwingconsulting.com/organization-posts/organization-models-commercializing-big-data/\">[Read full post]</a></p>\r\n</div>\r\n<div class=\"ez-one-third\">\r\n<p><a href=\"http://redwingconsulting.com/organization-posts/organization-models-commercializing-big-data/\">Organization models for commercializing Big Data</a></p>\r\n<p><a href=\"http://redwingconsulting.com/big-data-products/opportunities-monetize-big-data/\">Where are the opportunities to monetize Big Data?</a></p>\r\n<p><a href=\"http://redwingconsulting.com/organization-posts/structured-process-commercializing-big-data-products/\">A structured process for commercializing Big Data products</a></p>\r\n<p><a href=\"http://redwingconsulting.com/analysis-posts/big-data-monetization-jewel-in-the-crown/\">Big data monetization - the Jewel in the Crown for mobile operators</a></p>\r\n<p><a href=\"http://redwingconsulting.com/analysis-posts/operators-exploiting-big-data-opportunity/\">How are operators exploiting the Big Data opportunity?</a>\r\n</p>\r\n</div>\r\n<div class=\"ez-one-third\">\r\n<p><a href=\"http://www.totaltele.com/view.aspx?ID=477094\">Telcos Can Survive On Big Data Alone - Sprint</a>\r\n</p>\r\n<p><a href=\"http://www.technologyreview.com/news/513016/how-wireless-carriers-are-monetizing-your-movements/\">How Wireless Carriers Are Monetizing Your Movements</a></p>\r\n<p><a href=\"http://ovum.com/2012/10/08/asian-mobile-operators-claim-that-user-data-analytics-gives-them-an-edge/\">Asian Mobile Operators Claim That User Data Analytics Gives Them An Edge</a></p>\r\n<p><a href=\"http://www.eurocomms.com/features/opinion/8860-opinion-theres-no-turning-back-for-telcos-in-2013-reinvention-is-a-must\">There\'s No Turning Back For Telcos in 2013 - Reinvention Is A Must</a></p>\r\n<p><a href=\"http://www.hottopicsevents.com/2013/04/24/telcos-transactions-and-trust/\">Telcos, Transactions and Trust</a></p>\r\n</div>\r\n','Home','','inherit','closed','open','','2797-revision-v1','','','2013-09-13 08:30:49','2013-09-13 08:30:49','',2797,'http://redwingconsulting.com/uncategorized/2797-revision-v1/',0,'revision','',0),(2909,5,'2013-09-13 08:36:10','2013-09-13 08:36:10','<div class=\"ez-only\">[nivoslider slug=\"nivo-test\"]</div>\r\n<div class=\"ez-two-fifths ez-first\">You\'re building a Big Data analytics capability...<br /><sp><br />...we help you build a business around that.<br />\r\n</sp></div>\r\n<div class=\"ez-three-fifths\">\r\n<p>Redwing specializes in helping mobile operators commercialize their Big Data assets by transforming their data analytics teams into externally-oriented new lines of business.</p>\r\n<p>We help operators to create new revenue streams by identifying key target customers, creating Big Data products and services, developing pricing and revenue models and identifying partnership requirements.</p>\r\n<p>With over twenty years experience of working around the globe with companies such as Verizon, Telfonica and Vodafone, we know the challenges of transforming large telecoms companies. We can help navigate into an exciting and profitable new future.\r\n</p>\r\n</div>\r\n<div class=\"ez-row-wrap-border\"></div>\r\n<div class=\"ez-two-sixths ez-first\">\r\n<h3>LATEST POST</h3>\r\n<p><img title=\"How mobile operators are tooling up for Big Data\" alt=\"How mobile operators are tooling up for Big Data\" src=\"http://redwingconsulting.com/wp-content/uploads/Latest-post.jpg\" width=\"260\" height=\"74\" /></p>\r\n</div>\r\n<div class=\"ez-two-sixths\">\r\n<h3>MOST POPULAR POSTS</h3>\r\n<p><img title=\"Redwing Consulting most popular posts\" alt=\"Redwing Consulting most popular posts\" src=\"http://redwingconsulting.com/wp-content/uploads/Ranking.jpg\" width=\"260\" height=\"74\" /></p>\r\n</div>\r\n<div class=\"ez-two-sixths\">\r\n<h3>BIG DATA ARTICLES</h3>\r\n<p><img title=\"Redwing Consulting useful links\" alt=\"Redwing Consulting useful links\" src=\"http://redwingconsulting.com/wp-content/uploads/Useful-links.jpg\" width=\"260\" height=\"74\" /></p>\r\n</div>\r\n<div class=\"ez-one-third ez-first\">\r\n<h4>Organization models for commercializing Big Data</h4>\r\n<p>&nbsp;</p>\r\n<h5>\r\n<p>Mobile operators must define the right organization model for managing large Big Data projects.</p>\r\n</h5>\r\n<p>The model needs to effectively align the demands of the business with the technology requirements needed to support those demands.</p>\r\n<p>Such initiatives necessarily involve an element of cultural change within the operator, as they require collaboration across conventional functional and business unit silos...</p>\r\n<p><a href=\"http://redwingconsulting.com/organization-posts/organization-models-commercializing-big-data/\">[Read full post]</a></p>\r\n</div>\r\n<div class=\"ez-one-third\">\r\n<p><a href=\"http://redwingconsulting.com/organization-posts/organization-models-commercializing-big-data/\">Organization models for commercializing Big Data</a></p>\r\n<p><a href=\"http://redwingconsulting.com/big-data-products/opportunities-monetize-big-data/\">Where are the opportunities to monetize Big Data?</a></p>\r\n<p><a href=\"http://redwingconsulting.com/organization-posts/structured-process-commercializing-big-data-products/\">A structured process for commercializing Big Data products</a></p>\r\n<p><a href=\"http://redwingconsulting.com/analysis-posts/big-data-monetization-jewel-in-the-crown/\">Big data monetization - the Jewel in the Crown for mobile operators</a></p>\r\n<p><a href=\"http://redwingconsulting.com/analysis-posts/operators-exploiting-big-data-opportunity/\">How are operators exploiting the Big Data opportunity?</a>\r\n</p>\r\n</div>\r\n<div class=\"ez-one-third\">\r\n<p><a href=\"http://www.totaltele.com/view.aspx?ID=477094\" target=\"_blank\">Telcos Can Survive On Big Data Alone - Sprint</a>\r\n</p>\r\n<p><a href=\"http://www.technologyreview.com/news/513016/how-wireless-carriers-are-monetizing-your-movements/\" target=\"_blank\">How Wireless Carriers Are Monetizing Your Movements</a></p>\r\n<p><a href=\"http://ovum.com/2012/10/08/asian-mobile-operators-claim-that-user-data-analytics-gives-them-an-edge/\" target=\"_blank\">Asian Mobile Operators Claim That User Data Analytics Gives Them An Edge</a></p>\r\n<p><a href=\"http://www.eurocomms.com/features/opinion/8860-opinion-theres-no-turning-back-for-telcos-in-2013-reinvention-is-a-must\" target=\"_blank\">There\'s No Turning Back For Telcos in 2013 - Reinvention Is A Must</a></p>\r\n<p><a href=\"http://www.hottopicsevents.com/2013/04/24/telcos-transactions-and-trust/\" target=\"_blank\">Telcos, Transactions and Trust</a></p>\r\n</div>\r\n','Home','','inherit','closed','open','','2797-revision-v1','','','2013-09-13 08:36:10','2013-09-13 08:36:10','',2797,'http://redwingconsulting.com/uncategorized/2797-revision-v1/',0,'revision','',0),(2910,5,'2013-09-13 10:08:29','2013-09-13 10:08:29','','Home page background 2 980x300 redline','','inherit','closed','open','','home-page-background-2-980x300-redline','','','2013-09-13 10:08:29','2013-09-13 10:08:29','',2656,'',1,'attachment','image/jpeg',0),(2911,5,'2013-09-13 10:08:33','2013-09-13 10:08:33','','Home page background 3 980x300 redline','','inherit','closed','open','','home-page-background-3-980x300-redline','','','2013-09-13 10:08:33','2013-09-13 10:08:33','',2656,'',1,'attachment','image/jpeg',0),(2913,5,'2013-09-13 10:10:15','2013-09-13 10:10:15','<div class=\"ez-only\">[nivoslider slug=\"redwing-home-page-slider\"]</div>\r\n<div class=\"ez-two-fifths ez-first\">You\'re building a Big Data analytics capability...<br /><sp><br />...we help you build a business around that.<br />\r\n</sp></div>\r\n<div class=\"ez-three-fifths\">\r\n<p>Redwing specializes in helping mobile operators commercialize their Big Data assets by transforming their data analytics teams into externally-oriented new lines of business.</p>\r\n<p>We help operators to create new revenue streams by identifying key target customers, creating Big Data products and services, developing pricing and revenue models and identifying partnership requirements.</p>\r\n<p>With over twenty years experience of working around the globe with companies such as Verizon, Telfonica and Vodafone, we know the challenges of transforming large telecoms companies. We can help navigate into an exciting and profitable new future.\r\n</p>\r\n</div>\r\n<div class=\"ez-row-wrap-border\"></div>\r\n<div class=\"ez-two-sixths ez-first\">\r\n<h3>LATEST POST</h3>\r\n<p><img title=\"How mobile operators are tooling up for Big Data\" alt=\"How mobile operators are tooling up for Big Data\" src=\"http://redwingconsulting.com/wp-content/uploads/Latest-post.jpg\" width=\"260\" height=\"74\" /></p>\r\n</div>\r\n<div class=\"ez-two-sixths\">\r\n<h3>MOST POPULAR POSTS</h3>\r\n<p><img title=\"Redwing Consulting most popular posts\" alt=\"Redwing Consulting most popular posts\" src=\"http://redwingconsulting.com/wp-content/uploads/Ranking.jpg\" width=\"260\" height=\"74\" /></p>\r\n</div>\r\n<div class=\"ez-two-sixths\">\r\n<h3>BIG DATA ARTICLES</h3>\r\n<p><img title=\"Redwing Consulting useful links\" alt=\"Redwing Consulting useful links\" src=\"http://redwingconsulting.com/wp-content/uploads/Useful-links.jpg\" width=\"260\" height=\"74\" /></p>\r\n</div>\r\n<div class=\"ez-one-third ez-first\">\r\n<h4>Organization models for commercializing Big Data</h4>\r\n<p>&nbsp;</p>\r\n<h5>\r\n<p>Mobile operators must define the right organization model for managing large Big Data projects.</p>\r\n</h5>\r\n<p>The model needs to effectively align the demands of the business with the technology requirements needed to support those demands.</p>\r\n<p>Such initiatives necessarily involve an element of cultural change within the operator, as they require collaboration across conventional functional and business unit silos...</p>\r\n<p><a href=\"http://redwingconsulting.com/organization-posts/organization-models-commercializing-big-data/\">[Read full post]</a></p>\r\n</div>\r\n<div class=\"ez-one-third\">\r\n<p><a href=\"http://redwingconsulting.com/organization-posts/organization-models-commercializing-big-data/\">Organization models for commercializing Big Data</a></p>\r\n<p><a href=\"http://redwingconsulting.com/big-data-products/opportunities-monetize-big-data/\">Where are the opportunities to monetize Big Data?</a></p>\r\n<p><a href=\"http://redwingconsulting.com/organization-posts/structured-process-commercializing-big-data-products/\">A structured process for commercializing Big Data products</a></p>\r\n<p><a href=\"http://redwingconsulting.com/analysis-posts/big-data-monetization-jewel-in-the-crown/\">Big data monetization - the Jewel in the Crown for mobile operators</a></p>\r\n<p><a href=\"http://redwingconsulting.com/analysis-posts/operators-exploiting-big-data-opportunity/\">How are operators exploiting the Big Data opportunity?</a>\r\n</p>\r\n</div>\r\n<div class=\"ez-one-third\">\r\n<p><a href=\"http://www.totaltele.com/view.aspx?ID=477094\" target=\"_blank\">Telcos Can Survive On Big Data Alone - Sprint</a>\r\n</p>\r\n<p><a href=\"http://www.technologyreview.com/news/513016/how-wireless-carriers-are-monetizing-your-movements/\" target=\"_blank\">How Wireless Carriers Are Monetizing Your Movements</a></p>\r\n<p><a href=\"http://ovum.com/2012/10/08/asian-mobile-operators-claim-that-user-data-analytics-gives-them-an-edge/\" target=\"_blank\">Asian Mobile Operators Claim That User Data Analytics Gives Them An Edge</a></p>\r\n<p><a href=\"http://www.eurocomms.com/features/opinion/8860-opinion-theres-no-turning-back-for-telcos-in-2013-reinvention-is-a-must\" target=\"_blank\">There\'s No Turning Back For Telcos in 2013 - Reinvention Is A Must</a></p>\r\n<p><a href=\"http://www.hottopicsevents.com/2013/04/24/telcos-transactions-and-trust/\" target=\"_blank\">Telcos, Transactions and Trust</a></p>\r\n</div>\r\n','Home','','inherit','closed','open','','2797-revision-v1','','','2013-09-13 10:10:15','2013-09-13 10:10:15','',2797,'http://redwingconsulting.com/uncategorized/2797-revision-v1/',0,'revision','',0),(2914,5,'2013-09-13 13:46:36','2013-09-13 13:46:36',' ','','','publish','closed','open','','2914','','','2013-09-13 13:46:36','2013-09-13 13:46:36','',0,'http://redwingconsulting.com/?p=2914',5,'nav_menu_item','',0),(2915,5,'2013-09-13 13:46:36','2013-09-13 13:46:36',' ','','','publish','closed','open','','2915','','','2013-09-13 13:46:36','2013-09-13 13:46:36','',0,'http://redwingconsulting.com/?p=2915',3,'nav_menu_item','',0),(2916,5,'2013-09-13 13:46:36','2013-09-13 13:46:36',' ','','','publish','closed','open','','2916','','','2013-09-13 13:46:36','2013-09-13 13:46:36','',0,'http://redwingconsulting.com/?p=2916',1,'nav_menu_item','',0),(2917,5,'2013-09-13 13:46:36','2013-09-13 13:46:36',' ','','','publish','closed','open','','2917','','','2013-09-13 13:46:36','2013-09-13 13:46:36','',0,'http://redwingconsulting.com/?p=2917',4,'nav_menu_item','',0),(2918,5,'2013-09-13 13:46:36','2013-09-13 13:46:36',' ','','','publish','closed','open','','2918','','','2013-09-13 13:46:36','2013-09-13 13:46:36','',0,'http://redwingconsulting.com/?p=2918',2,'nav_menu_item','',0),(2921,5,'2013-09-13 13:58:26','2013-09-13 13:58:26','<p><img class=\"alignnone size-full wp-image-2773\" alt=\"Monetizing Big Data graphic 1\" src=\"http://redwingconsulting.com/wp-content/uploads/Monetizing-Big-Data-graphic-1.png\" width=\"760\" height=\"246\" /></p>\r\n<h4 style=\"text-align: justify;\">The potential for mobile operators to generate significant amounts of revenue from Big Data is undeniable, solely based on the volume, richness and breadth of customer data that flows across a mobile network. So clearly the key question in monetizing Big Data is <strong><em>how</em></strong> to turn raw data into products and services which corporate customers and individuals will want to buy.</h4>\r\n<h5>Monetizing Big Data needs to start with the customer</h5>\r\n<p style=\"text-align: justify;\">Over the past two decades Redwing has worked with mobile operators in over 30 countries to help them get from business concepts to revenue-generating service launches.</p>\r\n<p style=\"text-align: justify;\">We\'ve learned that many operators have a tendency to first launch a product, and then see which customers buy it - the classic \'build it and they will come\' mentality.</p>\r\n<p style=\"text-align: justify;\">But a far more effective approach is to use a set of disciplined processes that drive product and service definitions from a fundamental evaluation of customer needs:</p>\r\n<p><img class=\"size-full wp-image-2837 aligncenter\" alt=\"Monetizing Big Data text box 10\" src=\"http://redwingconsulting.com/wp-content/uploads/Monetizing-Big-Data-text-box-10.png\" width=\"572\" height=\"156\" /></p>\r\n<p style=\"text-align: justify;\">On the surface these look like simple questions to answer.</p>\r\n<p style=\"text-align: justify;\">But in reality, these are <strong>extremely non-trivial</strong> questions, and require significant amounts of new thinking on the part of the Big Data team.</p>\r\n<h5 style=\"text-align: justify;\">Who are your customers?</h5>\r\n<p style=\"text-align: justify;\">Are the customers for Big Data your existing corporate accounts? Or do you see potential within the small and medium business sectors? Or is Big Data something that can be sold to individuals?</p>\r\n<p style=\"text-align: justify;\">Should you sell Big Data to the customers\' marketing departments? Or through their existing ad agencies? Or to their IT groups?</p>\r\n<p style=\"text-align: justify;\">Or is the market defined by product and application: are we selling to buyers of customer profile data? Or buyers of identity services?</p>\r\n<p style=\"text-align: justify;\">The potential answer to all these questions is: \'yes\'. Because the buyers of Big Data services form a complex multi-dimensional market which is defined by:</p>\r\n<ul style=\"text-align: justify;\">\r\n<li>The industry vertical you are selling to (fmcg, utilities, retail, etc)</li>\r\n<li>The role of the person you are selling to (media planner, digital media executive, strategic planner, etc)</li>\r\n<li>The type of Big Data product you are selling (customer profile data, location data, real-time data, etc)</li>\r\n</ul>\r\n<p style=\"text-align: justify;\">And understanding the interaction between these customer types is key to identifying real, growable markets for your Big Data products.</p>\r\n<h5 style=\"text-align: justify;\">What do your customers want?</h5>\r\n<table style=\"width: 780px;\" border=\"0\">\r\n<tbody>\r\n<tr>\r\n<td style=\"width: 390px;\" align=\"left\" valign=\"top\">\r\n<p style=\"text-align: justify;\"><span style=\"text-decoration: underline;\">The good news</span></p>\r\n<p style=\"text-align: justify;\">There are many Big Data applications that customers are clamoring for that are well-defined and can be readily identified.</p>\r\n<p style=\"text-align: justify;\">Redwing conducts regular in-depth research efforts to identify potential Big Data products for mobile operators, and a subset of our database is shown in the graphic to the right.</p>\r\n<p style=\"text-align: justify;\">(click on the graphic for a larger version)</p>\r\n</td>\r\n<td><img class=\"size-full wp-image-2788 aligncenter\" alt=\"Monetizing Big Data chart 1 (small)\" src=\"http://redwingconsulting.com/wp-content/uploads/Monetizing-Big-Data-chart-1-small.png\" width=\"337\" height=\"208\" /></td>\r\n</tr>\r\n</tbody>\r\n</table>\r\n<p style=\"text-align: justify;\"><span style=\"text-decoration: underline;\">The bad news</span></p>\r\n<p style=\"text-align: justify;\">Customers themselves often don\'t know what they want from Big Data services. Obtaining Big Data products from mobile operators is new to them too, and they often don\'t know what is available or what could be available.</p>\r\n<p style=\"text-align: justify;\"><span style=\"text-decoration: underline;\">The solution</span></p>\r\n<p style=\"text-align: justify;\">There are three basic approaches to help customers tell you what their Big Data needs are:</p>\r\n<ol>\r\n<li style=\"text-align: justify;\">Set up mechanisms to poll your potential customers, such as market research programs or customer feedback panels.</li>\r\n<li style=\"text-align: justify;\">Build relationships with exemplar customers in the key verticals you wish to target, and learn from them.</li>\r\n<li style=\"text-align: justify;\">Look for opportunities to integrate your high-value data into their existing systems and programs - evolution is always easier than revolution for customers.</li>\r\n</ol>\r\n<h5>How do customers want your Big Data products to be packaged?</h5>\r\n<p>There are two issues to consider here:</p>\r\n<ol>\r\n<li>What types of Big Data products do customers want?</li>\r\n<li>How do they want those products to be packaged and delivered?</li>\r\n</ol>\r\n<p>Redwing has identified five product families where mobile operators can provide high-value data to customers:</p>\r\n<p><img class=\"size-full wp-image-2920 aligncenter\" alt=\"Pentagon\" src=\"http://redwingconsulting.com/wp-content/uploads/Pentagon.jpg\" width=\"331\" height=\"321\" /></p>\r\n<p>We examine each of the product families - and the ways that products can be delivered to customers - in more detail in our <span style=\"text-decoration: underline;\"><a title=\"Productizing Big Data\" href=\"http://redwingconsulting.com/productizing-big-data/\">Productizing Big Data</a></span> page.</p>\r\n<h5>What are the elements of a great customer experience?</h5>\r\n<p>&nbsp;</p>\r\n<p>&nbsp;</p>\r\n<p>&nbsp;</p>','Monetizing Big Data','','inherit','closed','open','','2725-revision-v1','','','2013-09-13 13:58:26','2013-09-13 13:58:26','',2725,'http://redwingconsulting.com/uncategorized/2725-revision-v1/',0,'revision','',0),(2925,5,'2013-09-13 14:40:40','2013-09-13 14:40:40','','From internal analytics to external Big Data monetization','','publish','closed','open','','big-data-monetization-the-jewel-in-the-crown-for-mobile-operators','','','2013-10-14 05:57:11','2013-10-14 05:57:11','',0,'http://redwingconsulting.com/?p=2925',1,'nav_menu_item','',0),(2927,5,'2013-09-13 14:41:13','2013-09-13 14:41:13','<p>Redwing has identified five product families where mobile operators can provide high-value data to customers:</p>\r\n<ol>\r\n<li>Hyper-local advertising services</li>\r\n<li>Location insight services</li>\r\n<li>Identity management services</li>\r\n<li>Profile and behavioural services</li>\r\n<li>Customer segment targeting services</li>\r\n</ol>\r\n<p>And ways that Big Data services can be delivered:</p>\r\n<ol>\r\n<li>Raw Big Data</li>\r\n<li>Packaged Big Data</li>\r\n<li>Integrated with professional services</li>\r\n<li>Real-time 3rd party process enablement</li>\r\n</ol>\r\n<h5> </h5>','Productizing Big Data','','inherit','closed','open','','2826-revision-v1','','','2013-09-13 14:41:13','2013-09-13 14:41:13','',2826,'http://redwingconsulting.com/uncategorized/2826-revision-v1/',0,'revision','',0),(2931,5,'2013-09-13 15:00:56','2013-09-13 15:00:56','<p><img class=\"alignnone size-full wp-image-2930\" alt=\"Productizing big data graphic 2\" src=\"http://redwingconsulting.com/wp-content/uploads/Productizing-big-data-graphic-2.png\" width=\"700\" height=\"240\" />Redwing has identified five product families where mobile operators can provide high-value data to customers:</p>\r\n<ol>\r\n<li>Hyper-local advertising services</li>\r\n<li>Location insight services</li>\r\n<li>Identity management services</li>\r\n<li>Profile and behavioural services</li>\r\n<li>Customer segment targeting services</li>\r\n</ol>\r\n<p>And ways that Big Data services can be delivered:</p>\r\n<ol>\r\n<li>Raw Big Data</li>\r\n<li>Packaged Big Data</li>\r\n<li>Integrated with professional services</li>\r\n<li>Real-time 3rd party process enablement</li>\r\n</ol>\r\n<h5> </h5>','Productizing Big Data','','inherit','closed','open','','2826-revision-v1','','','2013-09-13 15:00:56','2013-09-13 15:00:56','',2826,'http://redwingconsulting.com/uncategorized/2826-revision-v1/',0,'revision','',0),(2932,5,'2013-09-13 15:01:19','2013-09-13 15:01:19','<p><img class=\"alignnone size-full wp-image-2930\" alt=\"Productizing big data graphic 2\" src=\"http://redwingconsulting.com/wp-content/uploads/Productizing-big-data-graphic-2.png\" width=\"700\" height=\"240\" /></p>\r\n<p>Redwing has identified five product families where mobile operators can provide high-value data to customers:</p>\r\n<ol>\r\n<li>Hyper-local advertising services</li>\r\n<li>Location insight services</li>\r\n<li>Identity management services</li>\r\n<li>Profile and behavioural services</li>\r\n<li>Customer segment targeting services</li>\r\n</ol>\r\n<p>And ways that Big Data services can be delivered:</p>\r\n<ol>\r\n<li>Raw Big Data</li>\r\n<li>Packaged Big Data</li>\r\n<li>Integrated with professional services</li>\r\n<li>Real-time 3rd party process enablement</li>\r\n</ol>\r\n<h5> </h5>','Productizing Big Data','','inherit','closed','open','','2826-revision-v1','','','2013-09-13 15:01:19','2013-09-13 15:01:19','',2826,'http://redwingconsulting.com/uncategorized/2826-revision-v1/',0,'revision','',0),(2935,5,'2013-09-13 15:41:21','2013-09-13 15:41:21','<p><img class=\"alignnone size-full wp-image-2773\" alt=\"Monetizing Big Data graphic 1\" src=\"http://redwingconsulting.com/wp-content/uploads/Monetizing-Big-Data-graphic-1.png\" width=\"760\" height=\"246\" /></p>\r\n<h4 style=\"text-align: justify;\">The potential for mobile operators to generate significant amounts of revenue from Big Data is undeniable, solely based on the volume, richness and breadth of customer data that flows across a mobile network. So clearly the key question in monetizing Big Data is <strong><em>how</em></strong> to turn raw data into products and services which corporate customers and individuals will want to buy.</h4>\r\n<h5>Monetizing Big Data needs to start with the customer</h5>\r\n<p style=\"text-align: justify;\">Over the past two decades Redwing has worked with mobile operators in over 30 countries to help them get from business concepts to revenue-generating service launches.</p>\r\n<p style=\"text-align: justify;\">We\'ve learned that many operators have a tendency to first launch a product, and then see which customers buy it - the classic \'build it and they will come\' mentality.</p>\r\n<p style=\"text-align: justify;\">But a far more effective approach is to use a set of disciplined processes that drive product and service definitions from a fundamental evaluation of customer needs:</p>\r\n<p><img class=\"size-full wp-image-2837 aligncenter\" alt=\"Monetizing Big Data text box 10\" src=\"http://redwingconsulting.com/wp-content/uploads/Monetizing-Big-Data-text-box-10.png\" width=\"572\" height=\"156\" /></p>\r\n<p style=\"text-align: justify;\">On the surface these look like simple questions to answer.</p>\r\n<p style=\"text-align: justify;\">But in reality, these are <strong>extremely non-trivial</strong> questions, and require significant amounts of new thinking on the part of the Big Data team.</p>\r\n<h5 style=\"text-align: justify;\">Who are your customers?</h5>\r\n<p style=\"text-align: justify;\">Are the customers for Big Data your existing corporate accounts? Or do you see potential within the small and medium business sectors? Or is Big Data something that can be sold to individuals?</p>\r\n<p style=\"text-align: justify;\">Should you sell Big Data to the customers\' marketing departments? Or through their existing ad agencies? Or to their IT groups?</p>\r\n<p style=\"text-align: justify;\">Or is the market defined by product and application: are we selling to buyers of customer profile data? Or buyers of identity services?</p>\r\n<p style=\"text-align: justify;\">The potential answer to all these questions is: \'yes\'. Because the buyers of Big Data services form a complex multi-dimensional market which is defined by:</p>\r\n<ul style=\"text-align: justify;\">\r\n<li>The industry vertical you are selling to (fmcg, utilities, retail, etc)</li>\r\n<li>The role of the person you are selling to (media planner, digital media executive, strategic planner, etc)</li>\r\n<li>The type of Big Data product you are selling (customer profile data, location data, real-time data, etc)</li>\r\n</ul>\r\n<p style=\"text-align: justify;\">And understanding the interaction between these customer types is key to identifying real, growable markets for your Big Data products.</p>\r\n<h5 style=\"text-align: justify;\">What do your customers want?</h5>\r\n<table style=\"width: 780px;\" border=\"0\">\r\n<tbody>\r\n<tr>\r\n<td style=\"width: 390px;\" align=\"left\" valign=\"top\">\r\n<p style=\"text-align: justify;\"><span style=\"text-decoration: underline;\">The good news</span></p>\r\n<p style=\"text-align: justify;\">There are many Big Data applications that customers are clamoring for that are well-defined and can be readily identified.</p>\r\n<p style=\"text-align: justify;\">Redwing conducts regular in-depth research efforts to identify potential Big Data products for mobile operators, and a subset of our database is shown in the graphic to the right.</p>\r\n<p style=\"text-align: justify;\">(click on the graphic for a larger version)</p>\r\n</td>\r\n<td><img class=\"size-full wp-image-2788 aligncenter\" alt=\"Monetizing Big Data chart 1 (small)\" src=\"http://redwingconsulting.com/wp-content/uploads/Monetizing-Big-Data-chart-1-small.png\" width=\"337\" height=\"208\" /></td>\r\n</tr>\r\n</tbody>\r\n</table>\r\n<p style=\"text-align: justify;\"><span style=\"text-decoration: underline;\">The bad news</span></p>\r\n<p style=\"text-align: justify;\">Customers themselves often don\'t know what they want from Big Data services. Obtaining Big Data products from mobile operators is new to them too, and they often don\'t know what is available or what could be available.</p>\r\n<p style=\"text-align: justify;\"><span style=\"text-decoration: underline;\">The solution</span></p>\r\n<p style=\"text-align: justify;\">There are three basic approaches to help customers tell you what their Big Data needs are:</p>\r\n<ol>\r\n<li style=\"text-align: justify;\">Set up mechanisms to poll your potential customers, such as market research programs or customer feedback panels.</li>\r\n<li style=\"text-align: justify;\">Build relationships with exemplar customers in the key verticals you wish to target, and learn from them.</li>\r\n<li style=\"text-align: justify;\">Look for opportunities to integrate your high-value data into their existing systems and programs - evolution is always easier than revolution for customers.</li>\r\n</ol>\r\n<h5>How do customers want your Big Data products to be packaged?</h5>\r\n<p>There are two issues to consider here:</p>\r\n<ol>\r\n<li>What types of Big Data products do customers want?</li>\r\n<li>How do they want those products to be packaged and delivered?</li>\r\n</ol>\r\n<p>Redwing has identified five product families where mobile operators can provide high-value data to customers:</p>\r\n<p><img class=\"size-full wp-image-2920 aligncenter\" alt=\"Pentagon\" src=\"http://redwingconsulting.com/wp-content/uploads/Pentagon.jpg\" width=\"331\" height=\"321\" /></p>\r\n<p>We examine each of the product families - and the ways that products can be delivered to customers - in more detail in our <span style=\"text-decoration: underline;\"><a title=\"Productizing Big Data\" href=\"http://redwingconsulting.com/productizing-big-data/\">Productizing Big Data</a></span> page.</p>\r\n<h5>What are the elements of a great customer experience?</h5>\r\n<p>Rolling out Big Data products is not only about delivering high quality data analytics, it requires attention to all aspects of the customer experience.</p>\r\n<p>In helping operators with product and service design, we focus on 5 main areas of the customer experience:</p>\r\n<p><img class=\"alignnone size-full wp-image-2934\" alt=\"Customer experience elements 2\" src=\"http://redwingconsulting.com/wp-content/uploads/Customer-experience-elements-2.png\" width=\"694\" height=\"340\" /></p>\r\n<p>Providing an integrated end-to-end experience benefits operators, both in the obvious sense of customer satisfaction, but also in building closer customer relationships which provide valuable insights into new Big Data products and services.</p>\r\n<p>&nbsp;</p>\r\n<p>&nbsp;</p>\r\n<p>&nbsp;</p>','Monetizing Big Data','','inherit','closed','open','','2725-revision-v1','','','2013-09-13 15:41:21','2013-09-13 15:41:21','',2725,'http://redwingconsulting.com/uncategorized/2725-revision-v1/',0,'revision','',0),(2937,5,'2013-09-14 07:11:55','2013-09-14 07:11:55','<h4 style=\"text-align: justify;\"> </h4>\n<p><img class=\"alignnone size-full wp-image-2978\" title=\"Productizing Big Data page - Redwing Consulting\" alt=\"Productizing Big Data page - Redwing Consulting\" src=\"http://redwingconsulting.com/wp-content/uploads/Productizing-big-data-graphic.jpg\" width=\"760\" height=\"240\" /></p>\n<h4 style=\"text-align: justify;\">Productizing Big Data assets requires an operator\'s Big Data team to combine marketing, product design, analytics and IT implementation skills. By thinking about the market in a structured manner, and driving product design from clearly-identified customer needs, operators can launch Big Data products more quickly and with a significantly improved chance of market success.</h4>\n<h5 style=\"text-align: justify;\">The Big Data product categories</h5>\n<p style=\"text-align: justify;\">Based on an extensive analysis of potential Big Data customers in numerous markets around the world, Redwing has identified five product categories where mobile operators can provide high-value data to customers:</p>\n<p style=\"text-align: center;\"><img class=\"size-full wp-image-2938 aligncenter\" title=\"Redwing Consulting\'s five categories of Big Data products\" alt=\"Redwing Consulting\'s five categories of Big Data products\" src=\"http://redwingconsulting.com/wp-content/uploads/Big-Data-product-categories.png\" width=\"387\" height=\"373\" /></p>\n<h5 style=\"text-align: justify;\">Launch focus: the quick wins</h5>\n<p style=\"text-align: justify;\">The mobile industry is still in the early days of Big Data. It is critical that early product launches are successful, both to maintain support from the C-suite and also to give momentum to the Big Data team as it expands its skill set.</p>\n<p style=\"text-align: justify;\">For this reason, Redwing always seeks to identify <strong>early quick wins</strong> for Big Data products, while putting these within the context of a longer-term platform-based Big Data commercialization strategy.</p>\n<p style=\"text-align: justify;\">To identify quick wins, the best approach is to overlay product types with market segments to create a product launch market map, as illustrated below.</p>\n<p style=\"text-align: justify;\">(<em>click on graphic to view a larger version</em>)</p>\n<p style=\"text-align: justify;\"><a href=\"http://redwingconsulting.com/wp-content/uploads/Big-Data-product-launch-market-map-3.png\"><img class=\"alignnone size-full wp-image-2942\" title=\"Example of a Big Data product launch market map - Redwing Consulting\" alt=\"Example of a Big Data product launch market map - Redwing Consulting\" src=\"http://redwingconsulting.com/wp-content/uploads/Big-Data-product-launch-market-map-3.png\" width=\"1319\" height=\"571\" /></a></p>\n<p>We look at the process of identifying customer segments and customer needs in more detail in our <a title=\"Monetizing Big Data\" href=\"http://redwingconsulting.com/monetizing-big-data/\"><span style=\"text-decoration: underline;\">Monetizing Big Data</span></a> page.</p>\n<h5>Delivering Big Data products and services</h5>\n<p style=\"text-align: justify;\">A further critical element of product and service design is the means of delivery. Customers vary widely in their level of IT sophistication and their desire for ease of use and customization.</p>\n<p style=\"text-align: justify;\">A smart Big Data commercialization strategy stratifies the market based on customer type, giving customers the option of:</p>\n<ul>\n<li style=\"text-align: justify;\">Pre-packaged Big Data services: simple and standardized data packages.</li>\n<li style=\"text-align: justify;\">Selectable Big Data services: access to various aspects of the raw data, customizable by the customer.</li>\n<li style=\"text-align: justify;\">Managed Big Data services: hosted systems and data environments, taking the technology burden off the customer.</li>\n</ul>\n<p style=\"text-align: justify;\">See our <a title=\"Organizing for Big Data\" href=\"http://redwingconsulting.com/organizing-for-big-data/\"><span style=\"text-decoration: underline;\">Organizing for Big Data</span></a> page for a detailed examination of the issues around creating an effective organization structure to deliver successful Big Data products and services.</p>','Productizing Big Data','','inherit','closed','open','','2826-autosave-v1','','','2013-09-14 07:11:55','2013-09-14 07:11:55','',2826,'http://redwingconsulting.com/uncategorized/2826-autosave-v1/',0,'revision','',0),(2938,5,'2013-09-14 04:40:26','2013-09-14 04:40:26','','Big Data product categories','','inherit','closed','open','','big-data-product-categories','','','2013-09-14 04:40:26','2013-09-14 04:40:26','',2826,'http://redwingconsulting.com/wp-content/uploads/Big-Data-product-categories.png',0,'attachment','image/png',0),(2940,5,'2013-09-14 05:04:47','2013-09-14 05:04:47','<p><img class=\"alignnone size-full wp-image-2930\" alt=\"Productizing big data graphic 2\" src=\"http://redwingconsulting.com/wp-content/uploads/Productizing-big-data-graphic-2.png\" width=\"700\" height=\"240\" /></p>\r\n<h4 style=\"text-align: justify;\">A Big Data team needs to combine marketing, product design, analytics and IT implementation skills in order to turn Big Data assets into commercial products.  By thinking about the market in a structured manner, and driving product design from clearly-identified customer needs, operators can launch Big Data products more quickly and with a significantly improved chance of market success.</h4>\r\n<h5 style=\"text-align: justify;\">The Big Data product categories</h5>\r\n<p style=\"text-align: justify;\">Based on an extensive analysis of potential Big Data customers in numerous markets around the world, Redwing has identified five product categories where mobile operators can provide high-value data to customers:</p>\r\n<p><img class=\"size-full wp-image-2938 aligncenter\" alt=\"Big Data product categories\" src=\"http://redwingconsulting.com/wp-content/uploads/Big-Data-product-categories.png\" width=\"387\" height=\"373\" /></p>\r\n<h5 style=\"text-align: justify;\">Launch focus: the quick wins</h5>\r\n<p style=\"text-align: justify;\">The mobile industry is still in the early days of Big Data. It is critical that early product launches are successful, to maintain support from the C-suite and also to give momentum to the Big Data team as it expands its skill set.</p>\r\n<p style=\"text-align: justify;\">For this reason, Redwing always seeks to identify <strong>early quick wins</strong> for Big Data products, while putting these within the context of a longer-term platform-based Big Data commercialization strategy.</p>\r\n<p style=\"text-align: justify;\">To identify quick wins, the best approach is to overlay product types with market segments to create a product launch market map:</p>\r\n<p style=\"text-align: justify;\"><img class=\"alignnone size-full wp-image-2939\" alt=\"Big Data product launch market map\" src=\"http://redwingconsulting.com/wp-content/uploads/Big-Data-product-launch-market-map.png\" width=\"1327\" height=\"580\" /></p>\r\n<p style=\"text-align: justify;\">And ways that Big Data services can be delivered:</p>\r\n<ol style=\"text-align: justify;\">\r\n<li>Raw Big Data</li>\r\n<li>Packaged Big Data</li>\r\n<li>Integrated with professional services</li>\r\n<li>Real-time 3rd party process enablement</li>\r\n</ol>\r\n<h5 style=\"text-align: justify;\"> </h5>','Productizing Big Data','','inherit','closed','open','','2826-revision-v1','','','2013-09-14 05:04:47','2013-09-14 05:04:47','',2826,'http://redwingconsulting.com/uncategorized/2826-revision-v1/',0,'revision','',0),(2942,5,'2013-09-14 05:08:36','2013-09-14 05:08:36','','Big Data product launch market map 3','','inherit','closed','open','','big-data-product-launch-market-map-3','','','2013-09-14 05:08:36','2013-09-14 05:08:36','',2826,'http://redwingconsulting.com/wp-content/uploads/Big-Data-product-launch-market-map-3.png',0,'attachment','image/png',0),(2943,5,'2013-09-14 05:13:39','2013-09-14 05:13:39','<p><img class=\"alignnone size-full wp-image-2930\" alt=\"Productizing big data graphic 2\" src=\"http://redwingconsulting.com/wp-content/uploads/Productizing-big-data-graphic-2.png\" width=\"700\" height=\"240\" /></p>\r\n<h4 style=\"text-align: justify;\">A Big Data team needs to combine marketing, product design, analytics and IT implementation skills in order to turn Big Data assets into commercial products.  By thinking about the market in a structured manner, and driving product design from clearly-identified customer needs, operators can launch Big Data products more quickly and with a significantly improved chance of market success.</h4>\r\n<h5 style=\"text-align: justify;\">The Big Data product categories</h5>\r\n<p style=\"text-align: justify;\">Based on an extensive analysis of potential Big Data customers in numerous markets around the world, Redwing has identified five product categories where mobile operators can provide high-value data to customers:</p>\r\n<p><img class=\"size-full wp-image-2938 aligncenter\" alt=\"Big Data product categories\" src=\"http://redwingconsulting.com/wp-content/uploads/Big-Data-product-categories.png\" width=\"387\" height=\"373\" /></p>\r\n<h5 style=\"text-align: justify;\">Launch focus: the quick wins</h5>\r\n<p style=\"text-align: justify;\">The mobile industry is still in the early days of Big Data. It is critical that early product launches are successful, to maintain support from the C-suite and also to give momentum to the Big Data team as it expands its skill set.</p>\r\n<p style=\"text-align: justify;\">For this reason, Redwing always seeks to identify <strong>early quick wins</strong> for Big Data products, while putting these within the context of a longer-term platform-based Big Data commercialization strategy.</p>\r\n<p style=\"text-align: justify;\">To identify quick wins, the best approach is to overlay product types with market segments to create a product launch market map (click on graphic for large version):</p>\r\n<p style=\"text-align: justify;\"><a href=\"http://redwingconsulting.com/wp-content/uploads/Big-Data-product-launch-market-map-3.png\"><img class=\"alignnone size-full wp-image-2942\" alt=\"Big Data product launch market map 3\" src=\"http://redwingconsulting.com/wp-content/uploads/Big-Data-product-launch-market-map-3.png\" width=\"1319\" height=\"571\" /></a></p>\r\n<h5>Delivering Big Data products and services</h5>\r\n<p style=\"text-align: justify;\">A further critical element of product and service design is the means of delivery. Customers vary widely in their level of IT sophistication and the desire for ease of use and customization.</p>\r\n<p style=\"text-align: justify;\">A smart Big Data commercialization strategy stratifies the market based on customer type, giving customers the option of:</p>\r\n<ul>\r\n<li style=\"text-align: justify;\">Pre-packaged Big Data services: simple and standardized data packages.</li>\r\n<li style=\"text-align: justify;\">Selectable Big Data services: access to various aspects of the raw data, customizable by the customer.</li>\r\n<li style=\"text-align: justify;\">Managed Big Data services: hosted systems and data environments, taking the technology burden off the customer.</li>\r\n</ul>\r\n<h5 style=\"text-align: justify;\"> </h5>','Productizing Big Data','','inherit','closed','open','','2826-revision-v1','','','2013-09-14 05:13:39','2013-09-14 05:13:39','',2826,'http://redwingconsulting.com/uncategorized/2826-revision-v1/',0,'revision','',0),(2945,5,'2013-09-14 05:19:41','2013-09-14 05:19:41','','Page - About Us','','inherit','closed','open','','page-about-us-2','','','2013-09-14 05:19:41','2013-09-14 05:19:41','',32,'http://redwingconsulting.com/wp-content/uploads/Page-About-Us.jpg',0,'attachment','image/jpeg',0),(2946,5,'2013-09-14 05:20:05','2013-09-14 05:20:05','<h5 style=\"text-align: justify;\"><img class=\"alignnone size-full wp-image-2945\" alt=\"Page - About Us\" src=\"http://redwingconsulting.com/wp-content/uploads/Page-About-Us.jpg\" width=\"700\" height=\"240\" /></h5>\r\n<h5 style=\"text-align: justify;\">Who we are</h5>\r\n<p style=\"text-align: justify;\">Redwing Consulting is a highly specialized advisory firm that works with mobile operators to help them commercialize their Big Data services.</p>\r\n<p style=\"text-align: justify;\">The Redwing team consists of strategists, market plannners, product designers, business model experts, economists and computer scientists, who bring a multi-disciplinary approach to designing and launching Big Data services.</p>\r\n<p style=\"text-align: justify;\">Everyone in the Redwing team has previously held senior management positions in mobile operators, and we bring deep industry expertise to our work.</p>\r\n<h5>What we do</h5>\r\n<p style=\"text-align: justify;\">We help operators launch commercial Big Data services.</p>\r\n<p style=\"text-align: justify;\">We do this by bringing an obsessive focus on the customer, and utilize a number of proprietary tools which ensure all the product design, technical implementation and marketing packaging are closely aligned with clearly identified customer needs.</p>\r\n<p style=\"text-align: justify;\">Typically, our main areas of activity range from market analysis to product design, launch management and culture change:</p>\r\n<p><img class=\"alignnone size-full wp-image-2847\" alt=\"Redwing main areas of activity\" src=\"http://redwingconsulting.com/wp-content/uploads/Redwing-main-areas-of-activity.png\" width=\"391\" height=\"348\" /></p>\r\n<h5>Our track record</h5>\r\n<p style=\"text-align: justify;\">Redwing has undertaken projects in over 30 countries, and our client list includes most of the world\'s largest mobile operators and technology companies:</p>\r\n<p><img class=\"size-full wp-image-2846 aligncenter\" alt=\"Redwing client logos 2\" src=\"http://redwingconsulting.com/wp-content/uploads/Redwing-client-logos-2.png\" width=\"400\" height=\"275\" /></p>\r\n<p>&nbsp;</p>\r\n<p style=\"text-align: justify;\">Our projects have ranged from creating launch plans for single products up to the management of the commercial launch of whole new businesses.</p>\r\n<p style=\"text-align: justify;\"> </p>','About Us','','inherit','closed','open','','32-revision-v1','','','2013-09-14 05:20:05','2013-09-14 05:20:05','',32,'http://redwingconsulting.com/uncategorized/32-revision-v1/',0,'revision','',0),(2947,5,'2013-09-14 05:23:28','2013-09-14 05:23:28','<h4 style=\"text-align: justify;\"><img class=\"alignnone size-full wp-image-2944\" alt=\"Productizing big data graphic 3\" src=\"http://redwingconsulting.com/wp-content/uploads/Productizing-big-data-graphic-3.png\" width=\"760\" height=\"240\" /></h4>\r\n<h4 style=\"text-align: justify;\">A Big Data team needs to combine marketing, product design, analytics and IT implementation skills in order to turn Big Data assets into commercial products.  By thinking about the market in a structured manner, and driving product design from clearly-identified customer needs, operators can launch Big Data products more quickly and with a significantly improved chance of market success.</h4>\r\n<h5 style=\"text-align: justify;\">The Big Data product categories</h5>\r\n<p style=\"text-align: justify;\">Based on an extensive analysis of potential Big Data customers in numerous markets around the world, Redwing has identified five product categories where mobile operators can provide high-value data to customers:</p>\r\n<p><img class=\"size-full wp-image-2938 aligncenter\" alt=\"Big Data product categories\" src=\"http://redwingconsulting.com/wp-content/uploads/Big-Data-product-categories.png\" width=\"387\" height=\"373\" /></p>\r\n<h5 style=\"text-align: justify;\">Launch focus: the quick wins</h5>\r\n<p style=\"text-align: justify;\">The mobile industry is still in the early days of Big Data. It is critical that early product launches are successful, to maintain support from the C-suite and also to give momentum to the Big Data team as it expands its skill set.</p>\r\n<p style=\"text-align: justify;\">For this reason, Redwing always seeks to identify <strong>early quick wins</strong> for Big Data products, while putting these within the context of a longer-term platform-based Big Data commercialization strategy.</p>\r\n<p style=\"text-align: justify;\">To identify quick wins, the best approach is to overlay product types with market segments to create a product launch market map (click on graphic for large version):</p>\r\n<p style=\"text-align: justify;\"><a href=\"http://redwingconsulting.com/wp-content/uploads/Big-Data-product-launch-market-map-3.png\"><img class=\"alignnone size-full wp-image-2942\" alt=\"Big Data product launch market map 3\" src=\"http://redwingconsulting.com/wp-content/uploads/Big-Data-product-launch-market-map-3.png\" width=\"1319\" height=\"571\" /></a></p>\r\n<h5>Delivering Big Data products and services</h5>\r\n<p style=\"text-align: justify;\">A further critical element of product and service design is the means of delivery. Customers vary widely in their level of IT sophistication and the desire for ease of use and customization.</p>\r\n<p style=\"text-align: justify;\">A smart Big Data commercialization strategy stratifies the market based on customer type, giving customers the option of:</p>\r\n<ul>\r\n<li style=\"text-align: justify;\">Pre-packaged Big Data services: simple and standardized data packages.</li>\r\n<li style=\"text-align: justify;\">Selectable Big Data services: access to various aspects of the raw data, customizable by the customer.</li>\r\n<li style=\"text-align: justify;\">Managed Big Data services: hosted systems and data environments, taking the technology burden off the customer.</li>\r\n</ul>\r\n<h5 style=\"text-align: justify;\"> </h5>','Productizing Big Data','','inherit','closed','open','','2826-revision-v1','','','2013-09-14 05:23:28','2013-09-14 05:23:28','',2826,'http://redwingconsulting.com/uncategorized/2826-revision-v1/',0,'revision','',0),(2948,5,'2013-09-14 05:25:17','2013-09-14 05:25:17','<h4 style=\"text-align: justify;\"><img class=\"alignnone size-full wp-image-2944\" alt=\"Productizing big data graphic 3\" src=\"http://redwingconsulting.com/wp-content/uploads/Productizing-big-data-graphic-3.png\" width=\"760\" height=\"240\" /></h4>\r\n<h4 style=\"text-align: justify;\">Productizing Big Data assets requires an operator\'s Big Data team to combine marketing, product design, analytics and IT implementation skills. By thinking about the market in a structured manner, and driving product design from clearly-identified customer needs, operators can launch Big Data products more quickly and with a significantly improved chance of market success.</h4>\r\n<h5 style=\"text-align: justify;\">The Big Data product categories</h5>\r\n<p style=\"text-align: justify;\">Based on an extensive analysis of potential Big Data customers in numerous markets around the world, Redwing has identified five product categories where mobile operators can provide high-value data to customers:</p>\r\n<p><img class=\"size-full wp-image-2938 aligncenter\" alt=\"Big Data product categories\" src=\"http://redwingconsulting.com/wp-content/uploads/Big-Data-product-categories.png\" width=\"387\" height=\"373\" /></p>\r\n<h5 style=\"text-align: justify;\">Launch focus: the quick wins</h5>\r\n<p style=\"text-align: justify;\">The mobile industry is still in the early days of Big Data. It is critical that early product launches are successful, to maintain support from the C-suite and also to give momentum to the Big Data team as it expands its skill set.</p>\r\n<p style=\"text-align: justify;\">For this reason, Redwing always seeks to identify <strong>early quick wins</strong> for Big Data products, while putting these within the context of a longer-term platform-based Big Data commercialization strategy.</p>\r\n<p style=\"text-align: justify;\">To identify quick wins, the best approach is to overlay product types with market segments to create a product launch market map (click on graphic for large version):</p>\r\n<p style=\"text-align: justify;\"><a href=\"http://redwingconsulting.com/wp-content/uploads/Big-Data-product-launch-market-map-3.png\"><img class=\"alignnone size-full wp-image-2942\" alt=\"Big Data product launch market map 3\" src=\"http://redwingconsulting.com/wp-content/uploads/Big-Data-product-launch-market-map-3.png\" width=\"1319\" height=\"571\" /></a></p>\r\n<h5>Delivering Big Data products and services</h5>\r\n<p style=\"text-align: justify;\">A further critical element of product and service design is the means of delivery. Customers vary widely in their level of IT sophistication and the desire for ease of use and customization.</p>\r\n<p style=\"text-align: justify;\">A smart Big Data commercialization strategy stratifies the market based on customer type, giving customers the option of:</p>\r\n<ul>\r\n<li style=\"text-align: justify;\">Pre-packaged Big Data services: simple and standardized data packages.</li>\r\n<li style=\"text-align: justify;\">Selectable Big Data services: access to various aspects of the raw data, customizable by the customer.</li>\r\n<li style=\"text-align: justify;\">Managed Big Data services: hosted systems and data environments, taking the technology burden off the customer.</li>\r\n</ul>\r\n<h5 style=\"text-align: justify;\"> </h5>','Productizing Big Data','','inherit','closed','open','','2826-revision-v1','','','2013-09-14 05:25:17','2013-09-14 05:25:17','',2826,'http://redwingconsulting.com/uncategorized/2826-revision-v1/',0,'revision','',0),(2950,5,'2013-09-14 05:29:44','2013-09-14 05:29:44','<p><img class=\"alignnone size-full wp-image-2773\" alt=\"Monetizing Big Data graphic 1\" src=\"http://redwingconsulting.com/wp-content/uploads/Monetizing-Big-Data-graphic-1.png\" width=\"760\" height=\"246\" /></p>\r\n<h4 style=\"text-align: justify;\">The potential for mobile operators to generate significant amounts of revenue from Big Data is undeniable, solely based on the volume, richness and breadth of customer data that flows across a mobile network. So clearly the key question in monetizing Big Data is <strong><em>how</em></strong> to turn raw data into products and services which corporate customers and individuals will want to buy.</h4>\r\n<h5>Monetizing Big Data needs to start with the customer</h5>\r\n<p style=\"text-align: justify;\">Over the past two decades Redwing has worked with mobile operators in over 30 countries to help them get from business concepts to revenue-generating service launches.</p>\r\n<p style=\"text-align: justify;\">We\'ve learned that many operators have a tendency to first launch a product, and then see which customers buy it - the classic \'build it and they will come\' mentality.</p>\r\n<p style=\"text-align: justify;\">But a far more effective approach is to use a set of disciplined processes that drive product and service definitions from a fundamental evaluation of customer needs:</p>\r\n<p><img class=\"size-full wp-image-2837 aligncenter\" alt=\"Monetizing Big Data text box 10\" src=\"http://redwingconsulting.com/wp-content/uploads/Monetizing-Big-Data-text-box-10.png\" width=\"572\" height=\"156\" /></p>\r\n<p style=\"text-align: justify;\">On the surface these look like simple questions to answer.</p>\r\n<p style=\"text-align: justify;\">But in reality, these are <strong>extremely non-trivial</strong> questions, and require significant amounts of new thinking on the part of the Big Data team.</p>\r\n<h5 style=\"text-align: justify;\">Who are your customers?</h5>\r\n<p style=\"text-align: justify;\">Are the customers for Big Data your existing corporate accounts? Or do you see potential within the small and medium business sectors? Or is Big Data something that can be sold to individuals?</p>\r\n<p style=\"text-align: justify;\">Should you sell Big Data to the customers\' marketing departments? Or through their existing ad agencies? Or to their IT groups?</p>\r\n<p style=\"text-align: justify;\">Or is the market defined by product and application: are we selling to buyers of customer profile data? Or buyers of identity services?</p>\r\n<p style=\"text-align: justify;\">The potential answer to all these questions is: \'yes\'. Because the buyers of Big Data services form a complex multi-dimensional market which is defined by:</p>\r\n<ul style=\"text-align: justify;\">\r\n<li>The industry vertical you are selling to (fmcg, utilities, retail, etc)</li>\r\n<li>The role of the person you are selling to (media planner, digital media executive, strategic planner, etc)</li>\r\n<li>The type of Big Data product you are selling (customer profile data, location data, real-time data, etc)</li>\r\n</ul>\r\n<p style=\"text-align: justify;\">And understanding the interaction between these customer types is key to identifying real, growable markets for your Big Data products.</p>\r\n<h5 style=\"text-align: justify;\">What do your customers want?</h5>\r\n<table style=\"width: 780px;\" border=\"0\">\r\n<tbody>\r\n<tr>\r\n<td style=\"width: 390px;\" align=\"left\" valign=\"top\">\r\n<p style=\"text-align: justify;\"><span style=\"text-decoration: underline;\">The good news</span></p>\r\n<p style=\"text-align: justify;\">There are many Big Data applications that customers are clamoring for that are well-defined and can be readily identified.</p>\r\n<p style=\"text-align: justify;\">Redwing conducts regular in-depth research efforts to identify potential Big Data products for mobile operators, and a subset of our database is shown in the graphic to the right.</p>\r\n<p style=\"text-align: justify;\">(click on the graphic for a larger version)</p>\r\n</td>\r\n<td><img class=\"size-full wp-image-2788 aligncenter\" alt=\"Monetizing Big Data chart 1 (small)\" src=\"http://redwingconsulting.com/wp-content/uploads/Monetizing-Big-Data-chart-1-small.png\" width=\"337\" height=\"208\" /></td>\r\n</tr>\r\n</tbody>\r\n</table>\r\n<p style=\"text-align: justify;\"><span style=\"text-decoration: underline;\">The bad news</span></p>\r\n<p style=\"text-align: justify;\">Customers themselves often don\'t know what they want from Big Data services. Obtaining Big Data products from mobile operators is new to them too, and they often don\'t know what is available or what could be available.</p>\r\n<p style=\"text-align: justify;\"><span style=\"text-decoration: underline;\">The solution</span></p>\r\n<p style=\"text-align: justify;\">There are three basic approaches to help customers tell you what their Big Data needs are:</p>\r\n<ol>\r\n<li style=\"text-align: justify;\">Set up mechanisms to poll your potential customers, such as market research programs or customer feedback panels.</li>\r\n<li style=\"text-align: justify;\">Build relationships with exemplar customers in the key verticals you wish to target, and learn from them.</li>\r\n<li style=\"text-align: justify;\">Look for opportunities to integrate your high-value data into their existing systems and programs - evolution is always easier than revolution for customers.</li>\r\n</ol>\r\n<h5>How do customers want your Big Data products to be packaged?</h5>\r\n<p>There are two issues to consider here:</p>\r\n<ol>\r\n<li>What types of Big Data products do customers want?</li>\r\n<li>How do they want those products to be packaged and delivered?</li>\r\n</ol>\r\n<p>Redwing has identified five product families where mobile operators can provide high-value data to customers:</p>\r\n<p><img class=\"size-full wp-image-2938 aligncenter\" alt=\"Big Data product categories\" src=\"http://redwingconsulting.com/wp-content/uploads/Big-Data-product-categories.png\" width=\"387\" height=\"373\" /></p>\r\n<p>We examine each of the product families - and the ways that products can be delivered to customers - in more detail in our <span style=\"text-decoration: underline;\"><a title=\"Productizing Big Data\" href=\"http://redwingconsulting.com/productizing-big-data/\">Productizing Big Data</a></span> page.</p>\r\n<h5>What are the elements of a great customer experience?</h5>\r\n<p style=\"text-align: justify;\">Rolling out Big Data products is not only about delivering high quality data analytics, it requires attention to all aspects of the customer experience.</p>\r\n<p style=\"text-align: justify;\">In helping operators with product and service design, we focus on 5 main areas of the customer experience:</p>\r\n<p><img class=\"alignnone size-full wp-image-2934\" alt=\"Customer experience elements 2\" src=\"http://redwingconsulting.com/wp-content/uploads/Customer-experience-elements-2.png\" width=\"694\" height=\"340\" /></p>\r\n<p style=\"text-align: justify;\">This customer experience critically depends on how your Big Data team is structures, and we examine organizational issues in our <span style=\"text-decoration: underline;\"><a title=\"Organizing for Big Data\" href=\"http://redwingconsulting.com/organizing-for-big-data/\">Organizing for Big Data</a></span> page.</p>\r\n<p style=\"text-align: justify;\">Providing an integrated end-to-end experience benefits operators, both in the obvious sense of customer satisfaction, but also in building closer customer relationships which provide valuable insights into new Big Data products and services.</p>\r\n<p>&nbsp;</p>\r\n<p>&nbsp;</p>\r\n<p>&nbsp;</p>','Monetizing Big Data','','inherit','closed','open','','2725-revision-v1','','','2013-09-14 05:29:44','2013-09-14 05:29:44','',2725,'http://redwingconsulting.com/uncategorized/2725-revision-v1/',0,'revision','',0),(2951,5,'2013-09-14 05:30:39','2013-09-14 05:30:39','<p><img class=\"alignnone size-full wp-image-2773\" alt=\"Monetizing Big Data graphic 1\" src=\"http://redwingconsulting.com/wp-content/uploads/Monetizing-Big-Data-graphic-1.png\" width=\"760\" height=\"246\" /></p>\r\n<h4 style=\"text-align: justify;\">The potential for mobile operators to generate significant amounts of revenue from Big Data is undeniable, solely based on the volume, richness and breadth of customer data that flows across a mobile network. So clearly the key question in monetizing Big Data is <strong><em>how</em></strong> to turn raw data into products and services which corporate customers and individuals will want to buy.</h4>\r\n<h5>Monetizing Big Data needs to start with the customer</h5>\r\n<p style=\"text-align: justify;\">Over the past two decades Redwing has worked with mobile operators in over 30 countries to help them get from business concepts to revenue-generating service launches.</p>\r\n<p style=\"text-align: justify;\">We\'ve learned that many operators have a tendency to first launch a product, and then see which customers buy it - the classic \'build it and they will come\' mentality.</p>\r\n<p style=\"text-align: justify;\">But a far more effective approach is to use a set of disciplined processes that drive product and service definitions from a fundamental evaluation of customer needs:</p>\r\n<p><img class=\"size-full wp-image-2837 aligncenter\" alt=\"Monetizing Big Data text box 10\" src=\"http://redwingconsulting.com/wp-content/uploads/Monetizing-Big-Data-text-box-10.png\" width=\"572\" height=\"156\" /></p>\r\n<p style=\"text-align: justify;\">On the surface these look like simple questions to answer.</p>\r\n<p style=\"text-align: justify;\">But in reality, these are <strong>extremely non-trivial</strong> questions, and require significant amounts of new thinking on the part of the Big Data team.</p>\r\n<h5 style=\"text-align: justify;\">Who are your customers?</h5>\r\n<p style=\"text-align: justify;\">Are the customers for Big Data your existing corporate accounts? Or do you see potential within the small and medium business sectors? Or is Big Data something that can be sold to individuals?</p>\r\n<p style=\"text-align: justify;\">Should you sell Big Data to the customers\' marketing departments? Or through their existing ad agencies? Or to their IT groups?</p>\r\n<p style=\"text-align: justify;\">Or is the market defined by product and application: are we selling to buyers of customer profile data? Or buyers of identity services?</p>\r\n<p style=\"text-align: justify;\">The potential answer to all these questions is: \'yes\'. Because the buyers of Big Data services form a complex multi-dimensional market which is defined by:</p>\r\n<ul style=\"text-align: justify;\">\r\n<li>The industry vertical you are selling to (fmcg, utilities, retail, etc)</li>\r\n<li>The role of the person you are selling to (media planner, digital media executive, strategic planner, etc)</li>\r\n<li>The type of Big Data product you are selling (customer profile data, location data, real-time data, etc)</li>\r\n</ul>\r\n<p style=\"text-align: justify;\">And understanding the interaction between these customer types is key to identifying real, growable markets for your Big Data products.</p>\r\n<h5 style=\"text-align: justify;\">What do your customers want?</h5>\r\n<table style=\"width: 780px;\" border=\"0\">\r\n<tbody>\r\n<tr>\r\n<td style=\"width: 390px;\" align=\"left\" valign=\"top\">\r\n<p style=\"text-align: justify;\"><span style=\"text-decoration: underline;\">The good news</span></p>\r\n<p style=\"text-align: justify;\">There are many Big Data applications that customers are clamoring for that are well-defined and can be readily identified.</p>\r\n<p style=\"text-align: justify;\">Redwing conducts regular in-depth research efforts to identify potential Big Data products for mobile operators, and a subset of our database is shown in the graphic to the right.</p>\r\n<p style=\"text-align: justify;\"><em>(click on the graphic to view a larger version)</em></p>\r\n</td>\r\n<td><img class=\"size-full wp-image-2788 aligncenter\" alt=\"Monetizing Big Data chart 1 (small)\" src=\"http://redwingconsulting.com/wp-content/uploads/Monetizing-Big-Data-chart-1-small.png\" width=\"337\" height=\"208\" /></td>\r\n</tr>\r\n</tbody>\r\n</table>\r\n<p style=\"text-align: justify;\"><span style=\"text-decoration: underline;\">The bad news</span></p>\r\n<p style=\"text-align: justify;\">Customers themselves often don\'t know what they want from Big Data services. Obtaining Big Data products from mobile operators is new to them too, and they often don\'t know what is available or what could be available.</p>\r\n<p style=\"text-align: justify;\"><span style=\"text-decoration: underline;\">The solution</span></p>\r\n<p style=\"text-align: justify;\">There are three basic approaches to help customers tell you what their Big Data needs are:</p>\r\n<ol>\r\n<li style=\"text-align: justify;\">Set up mechanisms to poll your potential customers, such as market research programs or customer feedback panels.</li>\r\n<li style=\"text-align: justify;\">Build relationships with exemplar customers in the key verticals you wish to target, and learn from them.</li>\r\n<li style=\"text-align: justify;\">Look for opportunities to integrate your high-value data into their existing systems and programs - evolution is always easier than revolution for customers.</li>\r\n</ol>\r\n<h5>How do customers want your Big Data products to be packaged?</h5>\r\n<p>There are two issues to consider here:</p>\r\n<ol>\r\n<li>What types of Big Data products do customers want?</li>\r\n<li>How do they want those products to be packaged and delivered?</li>\r\n</ol>\r\n<p>Redwing has identified five product families where mobile operators can provide high-value data to customers:</p>\r\n<p><img class=\"size-full wp-image-2938 aligncenter\" alt=\"Big Data product categories\" src=\"http://redwingconsulting.com/wp-content/uploads/Big-Data-product-categories.png\" width=\"387\" height=\"373\" /></p>\r\n<p>We examine each of the product families - and the ways that products can be delivered to customers - in more detail in our <span style=\"text-decoration: underline;\"><a title=\"Productizing Big Data\" href=\"http://redwingconsulting.com/productizing-big-data/\">Productizing Big Data</a></span> page.</p>\r\n<h5>What are the elements of a great customer experience?</h5>\r\n<p style=\"text-align: justify;\">Rolling out Big Data products is not only about delivering high quality data analytics, it requires attention to all aspects of the customer experience.</p>\r\n<p style=\"text-align: justify;\">In helping operators with product and service design, we focus on 5 main areas of the customer experience:</p>\r\n<p><img class=\"size-full wp-image-2934 aligncenter\" alt=\"Customer experience elements 2\" src=\"http://redwingconsulting.com/wp-content/uploads/Customer-experience-elements-2.png\" width=\"694\" height=\"340\" /></p>\r\n<p style=\"text-align: justify;\">This customer experience critically depends on how your Big Data team is structures, and we examine organizational issues in our <span style=\"text-decoration: underline;\"><a title=\"Organizing for Big Data\" href=\"http://redwingconsulting.com/organizing-for-big-data/\">Organizing for Big Data</a></span> page.</p>\r\n<p style=\"text-align: justify;\">Providing an integrated end-to-end experience benefits operators, both in the obvious sense of customer satisfaction, but also in building closer customer relationships which provide valuable insights into new Big Data products and services.</p>\r\n<p>&nbsp;</p>\r\n<p>&nbsp;</p>\r\n<p>&nbsp;</p>','Monetizing Big Data','','inherit','closed','open','','2725-revision-v1','','','2013-09-14 05:30:39','2013-09-14 05:30:39','',2725,'http://redwingconsulting.com/uncategorized/2725-revision-v1/',0,'revision','',0),(2952,5,'2013-09-14 05:31:57','2013-09-14 05:31:57','<p><img class=\"alignnone size-full wp-image-2773\" alt=\"Monetizing Big Data graphic 1\" src=\"http://redwingconsulting.com/wp-content/uploads/Monetizing-Big-Data-graphic-1.png\" width=\"760\" height=\"246\" /></p>\r\n<h4 style=\"text-align: justify;\">The potential for mobile operators to generate significant amounts of revenue from Big Data is undeniable, solely based on the volume, richness and breadth of customer data that flows across a mobile network. So clearly the key question in monetizing Big Data is <strong><em>how</em></strong> to turn raw data into products and services which corporate customers and individuals will want to buy.</h4>\r\n<h5>Monetizing Big Data needs to start with the customer</h5>\r\n<p style=\"text-align: justify;\">Over the past two decades Redwing has worked with mobile operators in over 30 countries to help them get from business concepts to revenue-generating service launches.</p>\r\n<p style=\"text-align: justify;\">We\'ve learned that many operators have a tendency to first launch a product, and then see which customers buy it - the classic \'build it and they will come\' mentality.</p>\r\n<p style=\"text-align: justify;\">But a far more effective approach is to use a set of disciplined processes that drive product and service definitions from a fundamental evaluation of customer needs:</p>\r\n<p><img class=\"size-full wp-image-2837 aligncenter\" alt=\"Monetizing Big Data text box 10\" src=\"http://redwingconsulting.com/wp-content/uploads/Monetizing-Big-Data-text-box-10.png\" width=\"572\" height=\"156\" /></p>\r\n<p style=\"text-align: justify;\">On the surface these look like simple questions to answer.</p>\r\n<p style=\"text-align: justify;\">But in reality, these are <strong>extremely non-trivial</strong> questions, and require significant amounts of new thinking on the part of the Big Data team.</p>\r\n<h5 style=\"text-align: justify;\">Who are your customers?</h5>\r\n<p style=\"text-align: justify;\">Are the customers for Big Data your existing corporate accounts? Or do you see potential within the small and medium business sectors? Or is Big Data something that can be sold to individuals?</p>\r\n<p style=\"text-align: justify;\">Should you sell Big Data to the customers\' marketing departments? Or through their existing ad agencies? Or to their IT groups?</p>\r\n<p style=\"text-align: justify;\">Or is the market defined by product and application: are we selling to buyers of customer profile data? Or buyers of identity services?</p>\r\n<p style=\"text-align: justify;\">The potential answer to all these questions is: \'yes\'. Because the buyers of Big Data services form a complex multi-dimensional market which is defined by:</p>\r\n<ul style=\"text-align: justify;\">\r\n<li>The industry vertical you are selling to (fmcg, utilities, retail, etc)</li>\r\n<li>The role of the person you are selling to (media planner, digital media executive, strategic planner, etc)</li>\r\n<li>The type of Big Data product you are selling (customer profile data, location data, real-time data, etc)</li>\r\n</ul>\r\n<p style=\"text-align: justify;\">And understanding the interaction between these customer types is key to identifying real, growable markets for your Big Data products.</p>\r\n<h5 style=\"text-align: justify;\">What do your customers want?</h5>\r\n<table style=\"width: 780px;\" border=\"0\">\r\n<tbody>\r\n<tr>\r\n<td style=\"width: 390px;\" align=\"left\" valign=\"top\">\r\n<p style=\"text-align: justify;\"><span style=\"text-decoration: underline;\">The good news</span></p>\r\n<p style=\"text-align: justify;\">There are many Big Data applications that customers are clamoring for that are well-defined and can be readily identified.</p>\r\n<p style=\"text-align: justify;\">Redwing conducts regular in-depth research efforts to identify potential Big Data products for mobile operators, and a subset of our database is shown in the graphic to the right.</p>\r\n<p style=\"text-align: justify;\"><em>(click on the graphic to view a larger version)</em></p>\r\n</td>\r\n<td><a href=\"http://redwingconsulting.com/wp-content/uploads/Monetizing-Big-Data-chart-1.png\"><img class=\"alignnone size-full wp-image-2830\" alt=\"Monetizing Big Data chart 1\" src=\"http://redwingconsulting.com/wp-content/uploads/Monetizing-Big-Data-chart-1.png\" width=\"340\" height=\"216\" /></a></td>\r\n</tr>\r\n</tbody>\r\n</table>\r\n<p style=\"text-align: justify;\"><span style=\"text-decoration: underline;\">The bad news</span></p>\r\n<p style=\"text-align: justify;\">Customers themselves often don\'t know what they want from Big Data services. Obtaining Big Data products from mobile operators is new to them too, and they often don\'t know what is available or what could be available.</p>\r\n<p style=\"text-align: justify;\"><span style=\"text-decoration: underline;\">The solution</span></p>\r\n<p style=\"text-align: justify;\">There are three basic approaches to help customers tell you what their Big Data needs are:</p>\r\n<ol>\r\n<li style=\"text-align: justify;\">Set up mechanisms to poll your potential customers, such as market research programs or customer feedback panels.</li>\r\n<li style=\"text-align: justify;\">Build relationships with exemplar customers in the key verticals you wish to target, and learn from them.</li>\r\n<li style=\"text-align: justify;\">Look for opportunities to integrate your high-value data into their existing systems and programs - evolution is always easier than revolution for customers.</li>\r\n</ol>\r\n<h5>How do customers want your Big Data products to be packaged?</h5>\r\n<p>There are two issues to consider here:</p>\r\n<ol>\r\n<li>What types of Big Data products do customers want?</li>\r\n<li>How do they want those products to be packaged and delivered?</li>\r\n</ol>\r\n<p>Redwing has identified five product families where mobile operators can provide high-value data to customers:</p>\r\n<p><img class=\"size-full wp-image-2938 aligncenter\" alt=\"Big Data product categories\" src=\"http://redwingconsulting.com/wp-content/uploads/Big-Data-product-categories.png\" width=\"387\" height=\"373\" /></p>\r\n<p>We examine each of the product families - and the ways that products can be delivered to customers - in more detail in our <span style=\"text-decoration: underline;\"><a title=\"Productizing Big Data\" href=\"http://redwingconsulting.com/productizing-big-data/\">Productizing Big Data</a></span> page.</p>\r\n<h5>What are the elements of a great customer experience?</h5>\r\n<p style=\"text-align: justify;\">Rolling out Big Data products is not only about delivering high quality data analytics, it requires attention to all aspects of the customer experience.</p>\r\n<p style=\"text-align: justify;\">In helping operators with product and service design, we focus on 5 main areas of the customer experience:</p>\r\n<p><img class=\"size-full wp-image-2934 aligncenter\" alt=\"Customer experience elements 2\" src=\"http://redwingconsulting.com/wp-content/uploads/Customer-experience-elements-2.png\" width=\"694\" height=\"340\" /></p>\r\n<p style=\"text-align: justify;\">This customer experience critically depends on how your Big Data team is structures, and we examine organizational issues in our <span style=\"text-decoration: underline;\"><a title=\"Organizing for Big Data\" href=\"http://redwingconsulting.com/organizing-for-big-data/\">Organizing for Big Data</a></span> page.</p>\r\n<p style=\"text-align: justify;\">Providing an integrated end-to-end experience benefits operators, both in the obvious sense of customer satisfaction, but also in building closer customer relationships which provide valuable insights into new Big Data products and services.</p>\r\n<p>&nbsp;</p>\r\n<p>&nbsp;</p>\r\n<p>&nbsp;</p>','Monetizing Big Data','','inherit','closed','open','','2725-revision-v1','','','2013-09-14 05:31:57','2013-09-14 05:31:57','',2725,'http://redwingconsulting.com/uncategorized/2725-revision-v1/',0,'revision','',0),(2957,5,'2013-09-14 05:38:00','2013-09-14 05:38:00','<p><img class=\"alignnone size-full wp-image-2773\" alt=\"Monetizing Big Data graphic 1\" src=\"http://redwingconsulting.com/wp-content/uploads/Monetizing-Big-Data-graphic-1.png\" width=\"760\" height=\"246\" /></p>\r\n<h4 style=\"text-align: justify;\">The potential for mobile operators to generate significant amounts of revenue from Big Data is undeniable, solely based on the volume, richness and breadth of customer data that flows across a mobile network. So clearly the key question in monetizing Big Data is <strong><em>how</em></strong> to turn raw data into products and services which corporate customers and individuals will want to buy.</h4>\r\n<h5>Monetizing Big Data needs to start with the customer</h5>\r\n<p style=\"text-align: justify;\">Over the past two decades Redwing has worked with mobile operators in over 30 countries to help them get from business concepts to revenue-generating service launches.</p>\r\n<p style=\"text-align: justify;\">We\'ve learned that many operators have a tendency to first launch a product, and then see which customers buy it - the classic \'build it and they will come\' mentality.</p>\r\n<p style=\"text-align: justify;\">But a far more effective approach is to use a set of disciplined processes that drive product and service definitions from a fundamental evaluation of customer needs:</p>\r\n<p><img class=\"size-full wp-image-2837 aligncenter\" alt=\"Monetizing Big Data text box 10\" src=\"http://redwingconsulting.com/wp-content/uploads/Monetizing-Big-Data-text-box-10.png\" width=\"572\" height=\"156\" /></p>\r\n<p style=\"text-align: justify;\">On the surface these look like simple questions to answer.</p>\r\n<p style=\"text-align: justify;\">But in reality, these are <strong>extremely non-trivial</strong> questions, and require significant amounts of new thinking on the part of the Big Data team.</p>\r\n<h5 style=\"text-align: justify;\">Who are your customers?</h5>\r\n<p style=\"text-align: justify;\">Are the customers for Big Data your existing corporate accounts? Or do you see potential within the small and medium business sectors? Or is Big Data something that can be sold to individuals?</p>\r\n<p style=\"text-align: justify;\">Should you sell Big Data to the customers\' marketing departments? Or through their existing ad agencies? Or to their IT groups?</p>\r\n<p style=\"text-align: justify;\">Or is the market defined by product and application: are we selling to buyers of customer profile data? Or buyers of identity services?</p>\r\n<p style=\"text-align: justify;\">The potential answer to all these questions is: \'yes\'. Because the buyers of Big Data services form a complex multi-dimensional market which is defined by:</p>\r\n<ul style=\"text-align: justify;\">\r\n<li>The industry vertical you are selling to (fmcg, utilities, retail, etc)</li>\r\n<li>The role of the person you are selling to (media planner, digital media executive, strategic planner, etc)</li>\r\n<li>The type of Big Data product you are selling (customer profile data, location data, real-time data, etc)</li>\r\n</ul>\r\n<p style=\"text-align: justify;\">And understanding the interaction between these customer types is key to identifying real, growable markets for your Big Data products.</p>\r\n<h5 style=\"text-align: justify;\">What do your customers want?</h5>\r\n<table style=\"width: 780px;\" border=\"0\">\r\n<tbody>\r\n<tr>\r\n<td style=\"width: 300px;\" align=\"left\" valign=\"top\">\r\n<p style=\"text-align: justify;\"><span style=\"text-decoration: underline;\">The good news</span></p>\r\n<p style=\"text-align: justify;\">There are many Big Data applications that customers are clamoring for that are well-defined and can be readily identified.</p>\r\n<p style=\"text-align: justify;\">Redwing conducts regular in-depth research efforts to identify potential Big Data products for mobile operators, and a subset of our database is shown in the graphic to the right.</p>\r\n<p style=\"text-align: justify;\"><em>(click on the graphic to view a larger version)</em></p>\r\n</td>\r\n<td style=\"width: 200px;\"><a href=\"http://redwingconsulting.com/wp-content/uploads/Monetizing-Big-Data-chart-4.png\"><img class=\"size-full wp-image-2956 aligncenter\" alt=\"Monetizing Big Data chart 4\" src=\"http://redwingconsulting.com/wp-content/uploads/Monetizing-Big-Data-chart-4.png\" width=\"340\" height=\"212\" /></a></td>\r\n</tr>\r\n</tbody>\r\n</table>\r\n<p style=\"text-align: justify;\"><span style=\"text-decoration: underline;\">The bad news</span></p>\r\n<p style=\"text-align: justify;\">Customers themselves often don\'t know what they want from Big Data services. Obtaining Big Data products from mobile operators is new to them too, and they often don\'t know what is available or what could be available.</p>\r\n<p style=\"text-align: justify;\"><span style=\"text-decoration: underline;\">The solution</span></p>\r\n<p style=\"text-align: justify;\">There are three basic approaches to help customers tell you what their Big Data needs are:</p>\r\n<ol>\r\n<li style=\"text-align: justify;\">Set up mechanisms to poll your potential customers, such as market research programs or customer feedback panels.</li>\r\n<li style=\"text-align: justify;\">Build relationships with exemplar customers in the key verticals you wish to target, and learn from them.</li>\r\n<li style=\"text-align: justify;\">Look for opportunities to integrate your high-value data into their existing systems and programs - evolution is always easier than revolution for customers.</li>\r\n</ol>\r\n<h5>How do customers want your Big Data products to be packaged?</h5>\r\n<p>There are two issues to consider here:</p>\r\n<ol>\r\n<li>What types of Big Data products do customers want?</li>\r\n<li>How do they want those products to be packaged and delivered?</li>\r\n</ol>\r\n<p>Redwing has identified five product families where mobile operators can provide high-value data to customers:</p>\r\n<p><img class=\"size-full wp-image-2938 aligncenter\" alt=\"Big Data product categories\" src=\"http://redwingconsulting.com/wp-content/uploads/Big-Data-product-categories.png\" width=\"387\" height=\"373\" /></p>\r\n<p>We examine each of the product families - and the ways that products can be delivered to customers - in more detail in our <span style=\"text-decoration: underline;\"><a title=\"Productizing Big Data\" href=\"http://redwingconsulting.com/productizing-big-data/\">Productizing Big Data</a></span> page.</p>\r\n<h5>What are the elements of a great customer experience?</h5>\r\n<p style=\"text-align: justify;\">Rolling out Big Data products is not only about delivering high quality data analytics, it requires attention to all aspects of the customer experience.</p>\r\n<p style=\"text-align: justify;\">In helping operators with product and service design, we focus on 5 main areas of the customer experience:</p>\r\n<p><img class=\"size-full wp-image-2934 aligncenter\" alt=\"Customer experience elements 2\" src=\"http://redwingconsulting.com/wp-content/uploads/Customer-experience-elements-2.png\" width=\"694\" height=\"340\" /></p>\r\n<p style=\"text-align: justify;\">This customer experience critically depends on how your Big Data team is structures, and we examine organizational issues in our <span style=\"text-decoration: underline;\"><a title=\"Organizing for Big Data\" href=\"http://redwingconsulting.com/organizing-for-big-data/\">Organizing for Big Data</a></span> page.</p>\r\n<p style=\"text-align: justify;\">Providing an integrated end-to-end experience benefits operators, both in the obvious sense of customer satisfaction, but also in building closer customer relationships which provide valuable insights into new Big Data products and services.</p>\r\n<p>&nbsp;</p>\r\n<p>&nbsp;</p>\r\n<p>&nbsp;</p>','Monetizing Big Data','','inherit','closed','open','','2725-revision-v1','','','2013-09-14 05:38:00','2013-09-14 05:38:00','',2725,'http://redwingconsulting.com/uncategorized/2725-revision-v1/',0,'revision','',0),