t listing site 701Search, which is based in Singapore and includes Indonesia’s Berniaga.com in its group, is focused on growing its existing marketplaces in Southeast Asia. 701Search is a joint venture project derived from two media giants: Singapore Press Holdings and Norway’s Schibsted.<p><code><br/></code></p> </span>[/peekaboo_content]</td>\r\n<td width=\"10\"></td>\r\n<td width=\"120\"><a href=\"http://www.techinasia.com/701search-naspers-classifieds-sea/\" target=\"_blank\"><span style=\"font-size: 8pt;\">original article</span></a></td>\r\n</tr>\r\n<tr style=\"height: 20px;\" valign=\"top\">\r\n<td width=\"70\" height=\"20\"><span style=\"font-size: 10pt;\">19-Jul</span></td>\r\n<td width=\"120\"><span style=\"font-size: 10pt;\">Mobile</span></td>\r\n<td width=\"40\">[peekaboo_link name=\"newsitem46\"]<img class=\"alignnone size-full wp-image-1387\" alt=\"TechInAsia logo 20x20\" src=\"http://redwingconsulting.com/wp-content/uploads/TechInAsia-logo-20x20.png\" width=\"20\" height=\"17\" />[/peekaboo_link]</td>\r\n<td width=\"650\"><span style=\"font-size: 10pt;\"><strong>[peekaboo_link name=\"newsitem46\"]WeChat Launches For BB10, Ready With Indonesian Language Support[/peekaboo_link]  </strong>[peekaboo name=\"newsitem46\" onshow=\"▲\" onhide=\"▼\"][peekaboo_content name=\"newsitem46\"]China-made messaging app WeChat has launched for BlackBerry 10, including the walkie-talkie voice messaging and cutesy sticker packs. The version supports BB OS5, OS6, and OS7, as well as Chinese, English, and Indonesian. WeChat has nearly 400 million users in total, of whom 70 million are outside of China.<p><code><br/></code></p> </span>[/peekaboo_content]</td>\r\n<td width=\"10\"></td>\r\n<td width=\"120\"><a href=\"http://www.techinasia.com/wechat-bb10-launch/\" target=\"_blank\"><span style=\"font-size: 8pt;\">original article</span></a></td>\r\n</tr>\r\n<tr style=\"height: 20px;\" valign=\"top\">\r\n<td width=\"70\" height=\"20\"><span style=\"font-size: 10pt;\">17-Jul</span></td>\r\n<td width=\"120\"><span style=\"font-size: 10pt;\">Investors</span></td>\r\n<td width=\"40\">[peekaboo_link name=\"newsitem47\"]<img class=\"alignnone size-full wp-image-1361\" alt=\"Daily Social logo 20x20\" src=\"http://redwingconsulting.com/wp-content/uploads/Daily-Social-logo-20x20.png\" width=\"20\" height=\"20\" />[/peekaboo_link]</td>\r\n<td width=\"650\"><span style=\"font-size: 10pt;\"><strong>[peekaboo_link name=\"newsitem47\"]Indonesian Govt Makes It Harder For Startups To Raise Funding From Foreign Investors[/peekaboo_link]  </strong>[peekaboo name=\"newsitem47\" onshow=\"▲\" onhide=\"▼\"][peekaboo_content name=\"newsitem47\"]Lately I’ve been paying attention to the latest hostile move by government towards seed investment from foreign companies in Indonesia. If you try to raise money for your startup with less than $250,000 in capital, from foreign investors, you’re going to have a bad time. Although there’s no specific regulation that binds this, it seems that this shadow regulation has been taken into effect for the past few months.<p><code><br/></code></p> </span>[/peekaboo_content]</td>\r\n<td width=\"10\"></td>\r\n<td width=\"120\"><a href=\"http://en.dailysocial.net/post/indonesian-government-makes-it-even-harder-for-startups-to-raise-seed-funding-from-foreign-investors\" target=\"_blank\"><span style=\"font-size: 8pt;\">original article</span></a></td>\r\n</tr>\r\n<tr style=\"height: 20px;\" valign=\"top\">\r\n<td width=\"70\" height=\"20\"><span style=\"font-size: 10pt;\">17-Jul</span></td>\r\n<td width=\"120\"><span style=\"font-size: 10pt;\">E-commerce</span></td>\r\n<td width=\"40\">[peekaboo_link name=\"newsitem48\"]<img class=\"alignnone size-full wp-image-1387\" alt=\"TechInAsia logo 20x20\" src=\"http://redwingconsulting.com/wp-content/uploads/TechInAsia-logo-20x20.png\" width=\"20\" height=\"17\" />[/peekaboo_link]</td>\r\n<td width=\"650\"><span style=\"font-size: 10pt;\"><strong>[peekaboo_link name=\"newsitem48\"]9 Top Web and Mobile Travel Startups in Indonesia[/peekaboo_link]  </strong>[peekaboo name=\"newsitem48\" onshow=\"▲\" onhide=\"▼\"][peekaboo_content name=\"newsitem48\"]This article looks at Indonesian startups that offer travel services including flights, hotels, train booking, or holiday trip packages. It profiles GoIndonesia, Tiket, Bobobobo, Gonla, Valadoo, Traveloka, PegiPegi, Tiket2 and Burufly.<p><code><br/></code></p> </span>[/peekaboo_content]</td>\r\n<td width=\"10\"></td>\r\n<td width=\"120\"><a href=\"http://www.techinasia.com/9-top-web-mobile-travel-startups-indonesia/\" target=\"_blank\"><span style=\"font-size: 8pt;\">original article</span></a></td>\r\n</tr>\r\n<tr style=\"height: 20px;\" valign=\"top\">\r\n<td width=\"70\" height=\"20\"><span style=\"font-size: 10pt;\">16-Jul</span></td>\r\n<td width=\"120\"><span style=\"font-size: 10pt;\">E-commerce</span></td>\r\n<td width=\"40\">[peekaboo_link name=\"newsitem49\"]<img class=\"alignnone size-full wp-image-1361\" alt=\"Daily Social logo 20x20\" src=\"http://redwingconsulting.com/wp-content/uploads/Daily-Social-logo-20x20.png\" width=\"20\" height=\"20\" />[/peekaboo_link]</td>\r\n<td width=\"650\"><span style=\"font-size: 10pt;\"><strong>[peekaboo_link name=\"newsitem49\"]Indonesia’s Readiness Ahead of E-Commerce Tax Plan[/peekaboo_link]  </strong>[peekaboo name=\"newsitem49\" onshow=\"▲\" onhide=\"▼\"][peekaboo_content name=\"newsitem49\"]The Indonesian Tax Directorate General is mulling a plan to implement taxes for online transactions. This would be a 10% value added tax on top of the transaction value. The implementation will not be done in the near future, at least not within this year. The mechanism is currently still under discussion.<p><code><br/></code></p> </span>[/peekaboo_content]</td>\r\n<td width=\"10\"></td>\r\n<td width=\"120\"><a href=\"http://en.dailysocial.net/post/e-commerce-tax\" target=\"_blank\"><span style=\"font-size: 8pt;\">original article</span></a></td>\r\n</tr>\r\n<tr style=\"height: 20px;\" valign=\"top\">\r\n<td width=\"70\" height=\"20\"><span style=\"font-size: 10pt;\">16-Jul</span></td>\r\n<td width=\"120\"><span style=\"font-size: 10pt;\">Investors</span></td>\r\n<td width=\"40\">[peekaboo_link name=\"newsitem50\"]<img class=\"alignnone size-full wp-image-1384\" alt=\"e27 logo 20x20\" src=\"http://redwingconsulting.com/wp-content/uploads/e27-logo-20x20.png\" width=\"20\" height=\"20\" />[/peekaboo_link]</td>\r\n<td width=\"650\"><span style=\"font-size: 10pt;\"><strong>[peekaboo_link name=\"newsitem50\"]Rocket Internet’s world conquest continues with new US$500M funding[/peekaboo_link]  </strong>[peekaboo name=\"newsitem50\" onshow=\"▲\" onhide=\"▼\"][peekaboo_content name=\"newsitem50\"]Rocket Internet, one of the world’s leading internet incubators, has just announced that it has raised a total of US$500 million from its partners Investment AB Kinnevik and Access Industries. The funds will be used to further expand Rocket Internet’s world-wide network of successful Internet start-ups.<p><code><br/></code></p> </span>[/peekaboo_content]</td>\r\n<td width=\"10\"></td>\r\n<td width=\"120\"><a href=\"http://e27.co/2013/07/16/rocket-internets-world-conquest-continues-with-new-us500m-funding/\" target=\"_blank\"><span style=\"font-size: 8pt;\">original article</span></a></td>\r\n</tr>\r\n<tr style=\"height: 20px;\" valign=\"top\">\r\n<td width=\"70\" height=\"20\"><span style=\"font-size: 10pt;\">16-Jul</span></td>\r\n<td width=\"120\"><span style=\"font-size: 10pt;\">E-commerce</span></td>\r\n<td width=\"40\">[peekaboo_link name=\"newsitem51\"]<img class=\"alignnone size-full wp-image-1387\" alt=\"TechInAsia logo 20x20\" src=\"http://redwingconsulting.com/wp-content/uploads/TechInAsia-logo-20x20.png\" width=\"20\" height=\"17\" />[/peekaboo_link]</td>\r\n<td width=\"650\"><span style=\"font-size: 10pt;\"><strong>[peekaboo_link name=\"newsitem51\"]Kucari is Growing In Indonesia’s Less Crowded B2B E-Commerce Market[/peekaboo_link]  </strong>[peekaboo name=\"newsitem51\" onshow=\"▲\" onhide=\"▼\"][peekaboo_content name=\"newsitem51\"]The Indonesian C2C market crowded with big players like Kaskus, Tokobagus, Tokopedia and Rakuten. Kucari, an Indonesian B2B e-commerce site, is now serving 2,500 to 3,000 unique visitors and handling an average of 10 to 15 transactions daily. Kucari mainly sells industrial instruments like GPS, measurement tools, safety equipments targeted at mining companies, agricultural companies, farms, construction companies, etc.<p><code><br/></code></p> </span>[/peekaboo_content]</td>\r\n<td width=\"10\"></td>\r\n<td width=\"120\"><a href=\"http://www.techinasia.com/kucari-earning-80000-month/\" target=\"_blank\"><span style=\"font-size: 8pt;\">original article</span></a></td>\r\n</tr>\r\n<tr style=\"height: 20px;\" valign=\"top\">\r\n<td width=\"70\" height=\"20\"><span style=\"font-size: 10pt;\">16-Jul</span></td>\r\n<td width=\"120\"><span style=\"font-size: 10pt;\">Music</span></td>\r\n<td width=\"40\">[peekaboo_link name=\"newsitem52\"]<img class=\"alignnone size-full wp-image-1363\" alt=\"Jakarta Globe logo 20x20\" src=\"http://redwingconsulting.com/wp-content/uploads/Jakarta-Globe-logo-20x20.png\" width=\"20\" height=\"20\" />[/peekaboo_link]</td>\r\n<td width=\"650\"><span style=\"font-size: 10pt;\"><strong>[peekaboo_link name=\"newsitem52\"]Spotify to Tap New Asia Markets to Compete With Pandora Globally[/peekaboo_link]  </strong>[peekaboo name=\"newsitem52\" onshow=\"▲\" onhide=\"▼\"][peekaboo_content name=\"newsitem52\"]Spotify is trying to break into Asian markets as it races against Pandora Media to expand globally. The London-based online music provider is applying for licensing permits in Asian countries, following Spotify, which began operating in Hong Kong, Singapore and Malaysia in April.<p><code><br/></code></p> </span>[/peekaboo_content]</td>\r\n<td width=\"10\"></td>\r\n<td width=\"120\"><a href=\"http://www.thejakartaglobe.com/business/spotify-to-tap-new-asia-markets-to-compete-with-pandora-globally/\" target=\"_blank\"><span style=\"font-size: 8pt;\">original article</span></a></td>\r\n</tr>\r\n<tr style=\"height: 20px;\" valign=\"top\">\r\n<td width=\"70\" height=\"20\"><span style=\"font-size: 10pt;\">9-Jul</span></td>\r\n<td width=\"120\"><span style=\"font-size: 10pt;\">Mobile</span></td>\r\n<td width=\"40\">[peekaboo_link name=\"newsitem53\"]<img class=\"alignnone size-full wp-image-1386\" alt=\"Jakarta Post logo 20x20\" src=\"http://redwingconsulting.com/wp-content/uploads/Jakarta-Post-logo-20x20.png\" width=\"20\" height=\"14\" />[/peekaboo_link]</td>\r\n<td width=\"650\"><span style=\"font-size: 10pt;\"><strong>[peekaboo_link name=\"newsitem53\"]Limited space pushes telco companies to merge[/peekaboo_link]  </strong>[peekaboo name=\"newsitem53\" onshow=\"▲\" onhide=\"▼\"][peekaboo_content name=\"newsitem53\"]As a plan looms for publicly-listed cellular operator PT XL Axiata to acquire smaller rival PT Axis Telekom Indonesia, the cellular industry is bracing for more mergers. Communications and Information Ministry postal and information infrastructure director general Muhammad Budi Setiawan said limited frequency spectrum meant “there\'s only sufficient spectrum for the market to have four operators — three GSM and one CDMA.”<p><code><br/></code></p> </span>[/peekaboo_content]</td>\r\n<td width=\"10\"></td>\r\n<td width=\"120\"><a href=\"http://www.thejakartapost.com/news/2013/07/09/limited-space-pushes-telco-companies-merge.html\" target=\"_blank\"><span style=\"font-size: 8pt;\">original article</span></a></td>\r\n</tr>\r\n<tr style=\"height: 20px;\" valign=\"top\">\r\n<td width=\"70\" height=\"20\"><span style=\"font-size: 10pt;\">2-Jul</span></td>\r\n<td width=\"120\"><span style=\"font-size: 10pt;\">Mobile</span></td>\r\n<td width=\"40\">[peekaboo_link name=\"newsitem54\"]<img class=\"alignnone size-full wp-image-1386\" alt=\"Jakarta Post logo 20x20\" src=\"http://redwingconsulting.com/wp-content/uploads/Jakarta-Post-logo-20x20.png\" width=\"20\" height=\"14\" />[/peekaboo_link]</td>\r\n<td width=\"650\"><span style=\"font-size: 10pt;\"><strong>[peekaboo_link name=\"newsitem54\"]Analysis: Smarter phones and dumber people[/peekaboo_link]  </strong>[peekaboo name=\"newsitem54\" onshow=\"▲\" onhide=\"▼\"][peekaboo_content name=\"newsitem54\"]In the quarter ending March, mobile phone penetration hit another all time high, 84 percent. A small percentage of the population, 10 percent, has more than one handset. An amazing 24 percent of adult Indonesians already own a smartphone, a statistic that is expected to cross 33 percent by the end of the year. <p><code><br/></code></p> </span>[/peekaboo_content]</td>\r\n<td width=\"10\"></td>\r\n<td width=\"120\"><a href=\"http://www.thejakartapost.com/news/2013/07/02/analysis-smarter-phones-and-dumber-people.html\" target=\"_blank\"><span style=\"font-size: 8pt;\">original article</span></a></td>\r\n</tr>\r\n</tbody>\r\n</table>\r\n<span style=\"text-decoration: underline;\"><span style=\"font-size: small;\">Week twenty-eight : 8-Jul to 14-Jul</span></span>\r\n<table style=\"width: 1010px; height: 20px;\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\"><colgroup> <col width=\"70\" /> <col width=\"120\" /> <col width=\"40\" /> <col width=\"650\" /> <col width=\"10\" /> <col width=\"120\" /> </colgroup>\r\n<tbody>\r\n<tr style=\"height: 20px;\" valign=\"top\">\r\n<td width=\"70\" height=\"20\"><span style=\"font-size: 10pt;\">12-Jul</span></td>\r\n<td width=\"120\"><span style=\"font-size: 10pt;\">Mobile</span></td>\r\n<td width=\"40\">[peekaboo_link name=\"newsitem55\"]<img class=\"alignnone size-full wp-image-1363\" alt=\"Jakarta Globe logo 20x20\" src=\"http://redwingconsulting.com/wp-content/uploads/Jakarta-Globe-logo-20x20.png\" width=\"20\" height=\"20\" />[/peekaboo_link]</td>\r\n<td width=\"650\"><span style=\"font-size: 10pt;\"><strong>[peekaboo_link name=\"newsitem55\"]OTT Apps Cut SMS Revenue, But Data Is Up [/peekaboo_link]  </strong>[peekaboo name=\"newsitem55\" onshow=\"▲\" onhide=\"▼\"][peekaboo_content name=\"newsitem55\"]The popularity of mobile Internet messaging and calling applications poses a threat to mobile carriers\' traditional revenue stream. OTT applications are a concern for many telcos, simply because they eat into their traditional revenue - when people use apps like LINE which offer free calls and free messaging, then SMS revenue is expected to go down. For example, Indosat’s SMS revenue stream has seen a slight decline, but it has also seen an uptick in mobile data subscriptions.<p><code><br/></code></p> </span>[/peekaboo_content]</td>\r\n<td width=\"10\"></td>\r\n<td width=\"120\"><a href=\"http://www.thejakartaglobe.com/news/ott-apps-cut-sms-revenue-but-data-is-up/\" target=\"_blank\"><span style=\"font-size: 8pt;\">original article</span></a></td>\r\n</tr>\r\n<tr style=\"height: 20px;\" valign=\"top\">\r\n<td width=\"70\" height=\"20\"><span style=\"font-size: 10pt;\">11-Jul</span></td>\r\n<td width=\"120\"><span style=\"font-size: 10pt;\">Mobile</span></td>\r\n<td width=\"40\">[peekaboo_link name=\"newsitem56\"]<img class=\"alignnone size-full wp-image-1386\" alt=\"Jakarta Post logo 20x20\" src=\"http://redwingconsulting.com/wp-content/uploads/Jakarta-Post-logo-20x20.png\" width=\"20\" height=\"14\" />[/peekaboo_link]</td>\r\n<td width=\"650\"><span style=\"font-size: 10pt;\"><strong>[peekaboo_link name=\"newsitem56\"]Indosat could suffer trillions in losses[/peekaboo_link]  </strong>[peekaboo name=\"newsitem56\" onshow=\"▲\" onhide=\"▼\"][peekaboo_content name=\"newsitem56\"]Telecommunications company PT Indosat could suffer trillions of rupiah in losses after the anti-corruption court found the company’s former president director, Indar Atmanto, guilty of graft relating to a contract between Indosat and its subsidiary IM2. The case rose to prominence early last year when the Attorney General’s Office (AGO) said that IM2 had overstepped its authority by providing the public with the 2.1 GHz/3G broadband frequency following a deal with its parent company.<p><code><br/></code></p> </span>[/peekaboo_content]</td>\r\n<td width=\"10\"></td>\r\n<td width=\"120\"><a href=\"http://www.thejakartapost.com/news/2013/07/11/indosat-could-suffer-trillions-losses.html\" target=\"_blank\"><span style=\"font-size: 8pt;\">original article</span></a></td>\r\n</tr>\r\n<tr style=\"height: 20px;\" valign=\"top\">\r\n<td width=\"70\" height=\"20\"><span style=\"font-size: 10pt;\">10-Jul</span></td>\r\n<td width=\"120\"><span style=\"font-size: 10pt;\">E-commerce</span></td>\r\n<td width=\"40\">[peekaboo_link name=\"newsitem57\"]<img class=\"alignnone size-full wp-image-1384\" alt=\"e27 logo 20x20\" src=\"http://redwingconsulting.com/wp-content/uploads/e27-logo-20x20.png\" width=\"20\" height=\"20\" />[/peekaboo_link]</td>\r\n<td width=\"650\"><span style=\"font-size: 10pt;\"><strong>[peekaboo_link name=\"newsitem57\"]Payments company Doku launches MyShortCart for merchants[/peekaboo_link]  </strong>[peekaboo name=\"newsitem57\" onshow=\"▲\" onhide=\"▼\"][peekaboo_content name=\"newsitem57\"]Indonesian payments company Doku has launched their shopping cart solution for individuals and small business owners. MyShortCart is an independent shopping cart aimed at individual online sellers and small online stores. It accepts payments through online transfers, Doku Wallet and credit cards. The service is presented as a shopping cart, which merchants can integrate into their websites.<p><code><br/></code></p> </span>[/peekaboo_content]</td>\r\n<td width=\"10\"></td>\r\n<td width=\"120\"><a href=\"http://e27.co/2013/07/10/payments-company-doku-launches-myshortcart-for-merchants/\" target=\"_blank\"><span style=\"font-size: 8pt;\">original article</span></a></td>\r\n</tr>\r\n<tr style=\"height: 20px;\" valign=\"top\">\r\n<td width=\"70\" height=\"20\"><span style=\"font-size: 10pt;\">10-Jul</span></td>\r\n<td width=\"120\"><span style=\"font-size: 10pt;\">Mobile</span></td>\r\n<td width=\"40\">[peekaboo_link name=\"newsitem58\"]<img class=\"alignnone size-full wp-image-1363\" alt=\"Jakarta Globe logo 20x20\" src=\"http://redwingconsulting.com/wp-content/uploads/Jakarta-Globe-logo-20x20.png\" width=\"20\" height=\"20\" />[/peekaboo_link]</td>\r\n<td width=\"650\"><span style=\"font-size: 10pt;\"><strong>[peekaboo_link name=\"newsitem58\"]Telecommunication Industry Outraged at Ruling[/peekaboo_link]  </strong>[peekaboo name=\"newsitem58\" onshow=\"▲\" onhide=\"▼\"][peekaboo_content name=\"newsitem58\"]Hundreds of Internet service providers say they face an uncertain future after a court ruling this week undermined their business model and sent shockwaves through the industry. The Jakarta Anti-Corruption Court convicted an executive at Indosat Mega Media (IM2), finding the company had illegitimately gained discounted access to 3G spectrum. More than 200 Internet Service Providers also apply the same business model as IM2.<p><code><br/></code></p> </span>[/peekaboo_content]</td>\r\n<td width=\"10\"></td>\r\n<td width=\"120\"><a href=\"http://www.thejakartaglobe.com/business/telecommunication-industry-outraged-at-ruling/\" target=\"_blank\"><span style=\"font-size: 8pt;\">original article</span></a></td>\r\n</tr>\r\n<tr style=\"height: 20px;\" valign=\"top\">\r\n<td width=\"70\" height=\"20\"><span style=\"font-size: 10pt;\">9-Jul</span></td>\r\n<td width=\"120\"><span style=\"font-size: 10pt;\">Startups</span></td>\r\n<td width=\"40\">[peekaboo_link name=\"newsitem59\"]<img class=\"alignnone size-full wp-image-1361\" alt=\"Daily Social logo 20x20\" src=\"http://redwingconsulting.com/wp-content/uploads/Daily-Social-logo-20x20.png\" width=\"20\" height=\"20\" />[/peekaboo_link]</td>\r\n<td width=\"650\"><span style=\"font-size: 10pt;\"><strong>[peekaboo_link name=\"newsitem59\"]Digital Receipts App Bill.E Wins Startup Weekend Jakarta 2013[/peekaboo_link]  </strong>[peekaboo name=\"newsitem59\" onshow=\"▲\" onhide=\"▼\"][peekaboo_content name=\"newsitem59\"]Startup Weekend Jakarta 2013 concluded with digital receipts app Bill.E as the winning project, a mobile application which digitizes receipts through the use of optical character recognition. Other winners were Pulse, a $30 armband to track daily activities; DapurCity, a website for hom cooks to sell their home-made food,; and taxi-hailing app TKZI.<p><code><br/></code></p> </span>[/peekaboo_content]</td>\r\n<td width=\"10\"></td>\r\n<td width=\"120\"><a href=\"http://en.dailysocial.net/post/digital-receipts-app-bill-e-wins-startup-weekend-jakarta-2013\" target=\"_blank\"><span style=\"font-size: 8pt;\">original article</span></a></td>\r\n</tr>\r\n<tr style=\"height: 20px;\" valign=\"top\">\r\n<td width=\"70\" height=\"20\"><span style=\"font-size: 10pt;\">9-Jul</span></td>\r\n<td width=\"120\"><span style=\"font-size: 10pt;\">Market Growth</span></td>\r\n<td width=\"40\">[peekaboo_link name=\"newsitem60\"]<img class=\"alignnone size-full wp-image-1363\" alt=\"Jakarta Globe logo 20x20\" src=\"http://redwingconsulting.com/wp-content/uploads/Jakarta-Globe-logo-20x20.png\" width=\"20\" height=\"20\" />[/peekaboo_link]</td>\r\n<td width=\"650\"><span style=\"font-size: 10pt;\"><strong>[peekaboo_link name=\"newsitem60\"]Multipolar Technology Puts $100m Into Data Center [/peekaboo_link]  </strong>[peekaboo name=\"newsitem60\" onshow=\"▲\" onhide=\"▼\"][peekaboo_content name=\"newsitem60\"]Multipolar Technology, an information-technology company, announced plans to spend up to $100 million to build a data center in Cikarang, West Java. Multipolar has begun the construction of the data center facility that will cover 12,000 square meters. The construction work is expected to finish by 2014. The data center business in Indonesia will be stimulated by Government regulations that say data centers or disaster recovery centers for companies that cater to public services must be located in Indonesia.<p><code><br/></code></p> </span>[/peekaboo_content]</td>\r\n<td width=\"10\"></td>\r\n<td width=\"120\"><a href=\"http://www.thejakartaglobe.com/business/multipolar-technology-puts-100m-into-data-center/\" target=\"_blank\"><span style=\"font-size: 8pt;\">original article</span></a></td>\r\n</tr>\r\n<tr style=\"height: 20px;\" valign=\"top\">\r\n<td width=\"70\" height=\"20\"><span style=\"font-size: 10pt;\">8-Jul</span></td>\r\n<td width=\"120\"><span style=\"font-size: 10pt;\">Mobile</span></td>\r\n<td width=\"40\">[peekaboo_link name=\"newsitem61\"]<img class=\"alignnone size-full wp-image-1363\" alt=\"Jakarta Globe logo 20x20\" src=\"http://redwingconsulting.com/wp-content/uploads/Jakarta-Globe-logo-20x20.png\" width=\"20\" height=\"20\" />[/peekaboo_link]</td>\r\n<td width=\"650\"><span style=\"font-size: 10pt;\"><strong>[peekaboo_link name=\"newsitem61\"]Telcos Oppose SIM Subscription Price Plan [/peekaboo_link]  </strong>[peekaboo name=\"newsitem61\" onshow=\"▲\" onhide=\"▼\"][peekaboo_content name=\"newsitem61\"]Telecommunication companies have resisted a government plan to impose a minimum price for new prepaid mobile-phone starter packs, fearing that the regulation would reduce revenue. The government proposed a plan last month to impose a subscriber identity module (SIM) price at a minimum of Rp 100,000 ($10) per card and a tighter cellular number registration. The proposal came as an attempt to control spam messages offering loans, goods, services and the occasional scam.<p><code><br/></code></p> </span>[/peekaboo_content]</td>\r\n<td width=\"10\"></td>\r\n<td width=\"120\"><a href=\"http://www.thejakartaglobe.com/business/telcos-oppose-sim-subscription-price-plan/\" target=\"_blank\"><span style=\"font-size: 8pt;\">original article</span></a></td>\r\n</tr>\r\n</tbody>\r\n</table>\r\n<span style=\"text-decoration: underline;\"><span style=\"font-size: small;\">Week twenty-seven : 1-Jul to 7-Jul</span></span>\r\n<table style=\"width: 1010px; height: 20px;\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\"><colgroup> <col width=\"70\" /> <col width=\"120\" /> <col width=\"40\" /> <col width=\"650\" /> <col width=\"10\" /> <col width=\"120\" /> </colgroup>\r\n<tbody>\r\n<tr style=\"height: 20px;\" valign=\"top\">\r\n<td width=\"70\" height=\"20\"><span style=\"font-size: 10pt;\">6-Jul</span></td>\r\n<td width=\"120\"><span style=\"font-size: 10pt;\">E-commerce</span></td>\r\n<td width=\"40\">[peekaboo_link name=\"newsitem62\"]<img class=\"alignnone size-full wp-image-1361\" alt=\"Daily Social logo 20x20\" src=\"http://redwingconsulting.com/wp-content/uploads/Daily-Social-logo-20x20.png\" width=\"20\" height=\"20\" />[/peekaboo_link]</td>\r\n<td width=\"650\"><span style=\"font-size: 10pt;\"><strong>[peekaboo_link name=\"newsitem62\"]BNI Reveals Mobile Credit Card Reader for iOS[/peekaboo_link]  </strong>[peekaboo name=\"newsitem62\" onshow=\"▲\" onhide=\"▼\"][peekaboo_content name=\"newsitem62\"]Bank Negara Indonesia (BNI) has launched a new kind of mobile EDC (electronic data capture) for credit card payments, which can be used with an iOS device. The m-POS, as it is called, allows merchants to use iOS devices as point of sale terminals as an alternative to the more traditional EDC devices.<p><code><br/></code></p> </span>[/peekaboo_content]</td>\r\n<td width=\"10\"></td>\r\n<td width=\"120\"><a href=\"http://en.dailysocial.net/post/bni-reveals-mobile-credit-card-reader-for-ios\" target=\"_blank\"><span style=\"font-size: 8pt;\">original article</span></a></td>\r\n</tr>\r\n<tr style=\"height: 20px;\" valign=\"top\">\r\n<td width=\"70\" height=\"20\"><span style=\"font-size: 10pt;\">6-Jul</span></td>\r\n<td width=\"120\"><span style=\"font-size: 10pt;\">Startups</span></td>\r\n<td width=\"40\">[peekaboo_link name=\"newsitem63\"]<img class=\"alignnone size-full wp-image-1387\" alt=\"TechInAsia logo 20x20\" src=\"http://redwingconsulting.com/wp-content/uploads/TechInAsia-logo-20x20.png\" width=\"20\" height=\"17\" />[/peekaboo_link]</td>\r\n<td width=\"650\"><span style=\"font-size: 10pt;\"><strong>[peekaboo_link name=\"newsitem63\"]12 Good Ideas from Startup Weekend Jakarta[/peekaboo_link]  </strong>[peekaboo name=\"newsitem63\" onshow=\"▲\" onhide=\"▼\"][peekaboo_content name=\"newsitem63\"]Around 200 people attended Jakarta’s third Startup Weekend, hosted by Grupara VC. This article lists the 12 best ideas, from areas such as online education, social commerce, language translation and group buying.<p><code><br/></code></p> </span>[/peekaboo_content]</td>\r\n<td width=\"10\"></td>\r\n<td width=\"120\"><a href=\"http://www.techinasia.com/12-good-ideas-startup-weekend-jakarta-2/\" target=\"_blank\"><span style=\"font-size: 8pt;\">original article</span></a></td>\r\n</tr>\r\n<tr style=\"height: 20px;\" valign=\"top\">\r\n<td width=\"70\" height=\"20\"><span style=\"font-size: 10pt;\">5-Jul</span></td>\r\n<td width=\"120\"><span style=\"font-size: 10pt;\">E-commerce</span></td>\r\n<td width=\"40\">[peekaboo_link name=\"newsitem64\"]<img class=\"alignnone size-full wp-image-1361\" alt=\"Daily Social logo 20x20\" src=\"http://redwingconsulting.com/wp-content/uploads/Daily-Social-logo-20x20.png\" width=\"20\" height=\"20\" />[/peekaboo_link]</td>\r\n<td width=\"650\"><span style=\"font-size: 10pt;\"><strong>[peekaboo_link name=\"newsitem64\"]Doku Launches MyShortCart, a Shopping Cart for Social Media Merchants[/peekaboo_link]  </strong>[peekaboo name=\"newsitem64\" onshow=\"▲\" onhide=\"▼\"][peekaboo_content name=\"newsitem64\"]Indonesian payment company Doku announced its latest push into consumer transactions by launching MyShortCart, an independent shopping cart which is aimed at individual online sellers as well as small online stores. MyShortCart is Doku’s second initiative to own the online consumer payment market which is still dominated by individual sellers through the use of social media channels such as Facebook, Instagram, Twitter, and BlackBerry Messenger rather than the big e-commerce players<p><code><br/></code></p> </span>[/peekaboo_content]</td>\r\n<td width=\"10\"></td>\r\n<td width=\"120\"><a href=\"http://en.dailysocial.net/post/doku-launches-myshortcart-a-shopping-cart-for-social-media-merchants\" target=\"_blank\"><span style=\"font-size: 8pt;\">original article</span></a></td>\r\n</tr>\r\n<tr style=\"height: 20px;\" valign=\"top\">\r\n<td width=\"70\" height=\"20\"><span style=\"font-size: 10pt;\">5-Jul</span></td>\r\n<td width=\"120\"><span style=\"font-size: 10pt;\">Mobile</span></td>\r\n<td width=\"40\">[peekaboo_link name=\"newsitem65\"]<img class=\"alignnone size-full wp-image-1387\" alt=\"TechInAsia logo 20x20\" src=\"http://redwingconsulting.com/wp-content/uploads/TechInAsia-logo-20x20.png\" width=\"20\" height=\"17\" />[/peekaboo_link]</td>\r\n<td width=\"650\"><span style=\"font-size: 10pt;\"><strong>[peekaboo_link name=\"newsitem65\"]XL Axiata Loves Emoticons, Launches Indonesia’s First Stickers for SMS[/peekaboo_link]  </strong>[peekaboo name=\"newsitem65\" onshow=\"▲\" onhide=\"▼\"][peekaboo_content name=\"newsitem65\"]hanks to the growing popularity of social messaging apps like Line and KakaoTalk, the days where people are content in just using simple text emoticons are numbered. That has prompted Indonesian operator XL Axiata to become the first to roll out sticker-like emoticons for SMS in the country. The SMS sticker feature is available on both smartphones and feature phones, as the stickers are compatible with MMS technology. There are currently 1,000 stickers available.<p><code><br/></code></p> </span>[/peekaboo_content]</td>\r\n<td width=\"10\"></td>\r\n<td width=\"120\"><a href=\"http://www.techinasia.com/xl-axiata-sms-stickers/\" target=\"_blank\"><span style=\"font-size: 8pt;\">original article</span></a></td>\r\n</tr>\r\n<tr style=\"height: 20px;\" valign=\"top\">\r\n<td width=\"70\" height=\"20\"><span style=\"font-size: 10pt;\">4-Jul</span></td>\r\n<td width=\"120\"><span style=\"font-size: 10pt;\">E-commerce</span></td>\r\n<td width=\"40\">[peekaboo_link name=\"newsitem66\"]<img class=\"alignnone size-full wp-image-1386\" alt=\"Jakarta Post logo 20x20\" src=\"http://redwingconsulting.com/wp-content/uploads/Jakarta-Post-logo-20x20.png\" width=\"20\" height=\"14\" />[/peekaboo_link]</td>\r\n<td width=\"650\"><span style=\"font-size: 10pt;\"><strong>[peekaboo_link name=\"newsitem66\"]Indonesian e-commerce to reach Rp 5 trillion in 2013 [/peekaboo_link]  </strong>[peekaboo name=\"newsitem66\" onshow=\"▲\" onhide=\"▼\"][peekaboo_content name=\"newsitem66\"]Online business and electronic commerce (e-commerce) in Indonesia might reach 19 million transactions worth a total Rp 5 trillion (US$478 million) this year, as quoted by Andi Boediman on kontan.co.id. Last year, e-commerce total transactions were valued at $266 million.<p><code><br/></code></p> </span>[/peekaboo_content]</td>\r\n<td width=\"10\"></td>\r\n<td width=\"120\"><a href=\"http://www.thejakartapost.com/news/2013/07/04/indonesian-e-commerce-reach-rp-5-trillion-2013.html\" target=\"_blank\"><span style=\"font-size: 8pt;\">original article</span></a></td>\r\n</tr>\r\n<tr style=\"height: 20px;\" valign=\"top\">\r\n<td width=\"70\" height=\"20\"><span style=\"font-size: 10pt;\">4-Jul</span></td>\r\n<td width=\"120\"><span style=\"font-size: 10pt;\">Mobile</span></td>\r\n<td width=\"40\">[peekaboo_link name=\"newsitem67\"]<img class=\"alignnone size-full wp-image-1363\" alt=\"Jakarta Globe logo 20x20\" src=\"http://redwingconsulting.com/wp-content/uploads/Jakarta-Globe-logo-20x20.png\" width=\"20\" height=\"20\" />[/peekaboo_link]</td>\r\n<td width=\"650\"><span style=\"font-size: 10pt;\"><strong>[peekaboo_link name=\"newsitem67\"]Indonesia Attempts to Cut Service for ‘Illegal’ Cell Phones [/peekaboo_link]  </strong>[peekaboo name=\"newsitem67\" onshow=\"▲\" onhide=\"▼\"][peekaboo_content name=\"newsitem67\"]A controversial plan to curb cell phone smuggling could cut service for millions of Indonesians using “illegal” unregistered phones. Trade Minister Gita Wirjawan floated the plan in a meeting with telecommunications firms on Wednesday, stating that nearly one-third of the cell phones currently operating in Indonesia were unregistered. The ministry has taken an aggressive stance on technology smuggling in recent months, targeting stalls throughout Jakarta selling unlicensed Apple and BlackBerry products.<p><code><br/></code></p> </span>[/peekaboo_content]</td>\r\n<td width=\"10\"></td>\r\n<td width=\"120\"><a href=\"http://www.thejakartaglobe.com/news/indonesia-attempts-to-cut-service-for-illegal-cell-phones/\" target=\"_blank\"><span style=\"font-size: 8pt;\">original article</span></a></td>\r\n</tr>\r\n<tr style=\"height: 20px;\" valign=\"top\">\r\n<td width=\"70\" height=\"20\"><span style=\"font-size: 10pt;\">3-Jul</span></td>\r\n<td width=\"120\"><span style=\"font-size: 10pt;\">Investors</span></td>\r\n<td width=\"40\">[peekaboo_link name=\"newsitem68\"]<img class=\"alignnone size-full wp-image-1387\" alt=\"TechInAsia logo 20x20\" src=\"http://redwingconsulting.com/wp-content/uploads/TechInAsia-logo-20x20.png\" width=\"20\" height=\"17\" />[/peekaboo_link]</td>\r\n<td width=\"650\"><span style=\"font-size: 10pt;\"><strong>[peekaboo_link name=\"newsitem68\"]7 Major Challenges Holding Back Tech Ecosystems Across Asia[/peekaboo_link]  </strong>[peekaboo name=\"newsitem68\" onshow=\"▲\" onhide=\"▼\"][peekaboo_content name=\"newsitem68\"]Despite the strength and diversity of Asia’s tech ecosystems, there are a lot of problems and peculiarities that hold back these countries’ web industries in some ways. A new report today from The Economist’s Intelligence Unit gives a great overview of these challenges and how some are being overcome. The report shows how the industries and consumer markets differ so greatly from Silicon Valley and the West – and even vary wildly across borders among the packed-in cultures and languages across Asia.<p><code><br/></code></p> </span>[/peekaboo_content]</td>\r\n<td width=\"10\"></td>\r\n<td width=\"120\"><a href=\"http://www.techinasia.com/7-major-challenges-holding-back-asia-tech-ecosystems/\" target=\"_blank\"><span style=\"font-size: 8pt;\">original article</span></a></td>\r\n</tr>\r\n<tr style=\"height: 20px;\" valign=\"top\">\r\n<td width=\"70\" height=\"20\"><span style=\"font-size: 10pt;\">1-Jul</span></td>\r\n<td width=\"120\"><span style=\"font-size: 10pt;\">Music</span></td>\r\n<td width=\"40\">[peekaboo_link name=\"newsitem69\"]<img class=\"alignnone size-full wp-image-1361\" alt=\"Daily Social logo 20x20\" src=\"http://redwingconsulting.com/wp-content/uploads/Daily-Social-logo-20x20.png\" width=\"20\" height=\"20\" />[/peekaboo_link]</td>\r\n<td width=\"650\"><span style=\"font-size: 10pt;\"><strong>[peekaboo_link name=\"newsitem69\"]Ohdio’s New Approach Emphasizes on Radio-Like Experience[/peekaboo_link]  </strong>[peekaboo name=\"newsitem69\" onshow=\"▲\" onhide=\"▼\"][peekaboo_content name=\"newsitem69\"]Ohdio has joined this disruptive group of companies such as Spotify, Pandora, and Rdio by providing music directly over the Internet without having to provide copies for consumers to keep. There are currently a few thousand songs in Ohdio, all Indonesian, spanning several generations. Currently Ohdio is entirely free to use.<p><code><br/></code></p> </span>[/peekaboo_content]</td>\r\n<td width=\"10\"></td>\r\n<td width=\"120\"><a href=\"http://en.dailysocial.net/post/ohdios-new-approach-emphasizes-on-radio-like-experience\" target=\"_blank\"><span style=\"font-size: 8pt;\">original article</span></a></td>\r\n</tr>\r\n<tr style=\"height: 20px;\" valign=\"top\">\r\n<td width=\"70\" height=\"20\"><span style=\"font-size: 10pt;\">1-Jul</span></td>\r\n<td width=\"120\"><span style=\"font-size: 10pt;\">E-commerce</span></td>\r\n<td width=\"40\">[peekaboo_link name=\"newsitem70\"]<img class=\"alignnone size-full wp-image-1387\" alt=\"TechInAsia logo 20x20\" src=\"http://redwingconsulting.com/wp-content/uploads/TechInAsia-logo-20x20.png\" width=\"20\" height=\"17\" />[/peekaboo_link]</td>\r\n<td width=\"650\"><span style=\"font-size: 10pt;\"><strong>[peekaboo_link name=\"newsitem70\"]Rocket Internet Shuts OfficeFab in Southeast Asia, Shifts Focus to India’s OfficeYes[/peekaboo_link]  </strong>[peekaboo name=\"newsitem70\" onshow=\"▲\" onhide=\"▼\"][peekaboo_content name=\"newsitem70\"]Rocket Internet has been making a lot of waves in Asia with its e-commerce startups. But just like any startup, the German-based company can also make mistakes, and is closing down its office supplies e-store OfficeFab in all four countries where the site operates: Malaysia, the Philippines, Vietnam, Indonesia.<p><code><br/></code></p> </span>[/peekaboo_content]</td>\r\n<td width=\"10\"></td>\r\n<td width=\"120\"><a href=\"http://www.techinasia.com/officefab-shuts-officeyes/\" target=\"_blank\"><span style=\"font-size: 8pt;\">original article</span></a></td>\r\n</tr>\r\n<tr style=\"height: 20px;\" valign=\"top\">\r\n<td width=\"70\" height=\"20\"><span style=\"font-size: 10pt;\">1-Jul</span></td>\r\n<td width=\"120\"><span style=\"font-size: 10pt;\">Investors</span></td>\r\n<td width=\"40\">[peekaboo_link name=\"newsitem71\"]<img class=\"alignnone size-full wp-image-1385\" alt=\"Generic news icon 20x20\" src=\"http://redwingconsulting.com/wp-content/uploads/Generic-news-icon-20x20.png\" width=\"14\" height=\"20\" />[/peekaboo_link]</td>\r\n<td width=\"650\"><span style=\"font-size: 10pt;\"><strong>[peekaboo_link name=\"newsitem71\"]Breaking Into Asia As A Venture Investor: The Where And How[/peekaboo_link]  </strong>[peekaboo name=\"newsitem71\" onshow=\"▲\" onhide=\"▼\"][peekaboo_content name=\"newsitem71\"]The U.S. venture capital industry is at a crossroads. Market over-saturation has led to inflated valuations and poor investment outcomes. VCs have increasingly searched for markets outside of the U.S, and the new opportunities will be in Southeast Asia and a resurgent Japan.<p><code><br/></code></p> </span>[/peekaboo_content]</td>\r\n<td width=\"10\"></td>\r\n<td width=\"120\"><a href=\"http://www.forbes.com/sites/jjcolao/2013/07/01/breaking-into-asia-as-a-venture-investor-the-where-and-how/\" target=\"_blank\"><span style=\"font-size: 8pt;\">original article</span></a></td>\r\n</tr>\r\n<tr style=\"height: 20px;\" valign=\"top\">\r\n<td width=\"70\" height=\"20\"><span style=\"font-size: 10pt;\">5-Jun</span></td>\r\n<td width=\"120\"><span style=\"font-size: 10pt;\">Investors</span></td>\r\n<td width=\"40\">[peekaboo_link name=\"newsitem72\"]<img class=\"alignnone size-full wp-image-1387\" alt=\"TechInAsia logo 20x20\" src=\"http://redwingconsulting.com/wp-content/uploads/TechInAsia-logo-20x20.png\" width=\"20\" height=\"17\" />[/peekaboo_link]</td>\r\n<td width=\"650\"><span style=\"font-size: 10pt;\"><strong>[peekaboo_link name=\"newsitem72\"]This New VC Has $3.5 Million to Invest, Dares Indonesian Startups to Meet Them[/peekaboo_link]  </strong>[peekaboo name=\"newsitem72\" onshow=\"▲\" onhide=\"▼\"][peekaboo_content name=\"newsitem72\"]In-House Venture Capital is a newly-launched fund that invests in Indonesian startups. The total size of In-House’s fund is $3.5 million for its first year and an additional $8 million in the second year. The fund focuses on investing in B2B startups from as early as the idea stage until the growth stage where they are looking for enterprise-level customers or expanding overseas.<p><code><br/></code></p> </span>[/peekaboo_content]</td>\r\n<td width=\"10\"></td>\r\n<td width=\"120\"><a href=\"http://www.techinasia.com/vc-35-million-invest-dares-indonesian-startups-meet/\" target=\"_blank\"><span style=\"font-size: 8pt;\">original article</span></a></td>\r\n</tr>\r\n</tbody>\r\n</table>\r\n<span style=\"color: #ff0000;\">For weeks 1 through 26 click</span> <a title=\"News Feed Jan-Jun 2013\" href=\"http://redwingconsulting.com/news-feed-jan-jun-2013/\">here</a>.','News Feed','','inherit','closed','open','','27-revision-v1','','','2013-09-01 04:25:23','2013-09-01 04:25:23','',27,'http://redwingconsulting.com/uncategorized/27-revision-v1/',0,'revision','',0),(2618,1,'2013-09-01 04:40:13','2013-09-01 04:40:13','<p style=\"text-align: justify;\"><img class=\"alignnone size-full wp-image-2527\" alt=\"Post - investors analysis 3 - graphic\" src=\"http://redwingconsulting.com/wp-content/uploads/Post-investors-analysis-3-graphic.jpg\" width=\"700\" height=\"300\" /></p>\r\n\r\n<h4 style=\"text-align: justify;\"><b>Tech investments in Indonesia are on a healthy growth path, with almost as many in the first half of 2013 as in all of 2012. More Round 1 and Round 2 investments are taking place, with fewer seed investments, reflecting a growing maturity among Indonesian startups. Foreign investors still dominate the large deals, and deal size in general is growing.</b></h4>\r\n<h5 style=\"text-align: justify;\"><b>Healthy deal volume growth in 2013</b></h5>\r\n<p style=\"text-align: justify;\">18 investment deals were announced in the first six months of 2013, close to the 20 deals announced in the whole of 2012.</p>\r\n<p style=\"text-align: justify;\">The majority of the deals were Rounds 1 to 3, as Indonesian tech companies enter their growth phases.</p>\r\n<img class=\"size-full wp-image-2525 aligncenter\" alt=\"Post - investors analysis 3 - chart 1\" src=\"http://redwingconsulting.com/wp-content/uploads/Post-investors-analysis-3-chart-1.jpg\" width=\"573\" height=\"401\" />\r\n<p style=\"text-align: justify;\">Another data point suggesting the tech sector is firmly in growth mode is the absence of acquisitions in 2013. Investors still see upside value in their investees, and so would prefer to raise further capital to drive growth rather than to sell out and exit.</p>\r\n\r\n<h5 style=\"text-align: justify;\"><b>Deal size is growing</b></h5>\r\n<p style=\"text-align: justify;\">Another major trend is that the number of large deals is increasing significantly. Only 3 deals before 2012 were sizeable, while over the past two years there have been 10 deals of at least US$2m.</p>\r\n<img class=\"size-full wp-image-2526 aligncenter\" alt=\"Post - investors analysis 3 - chart 2\" src=\"http://redwingconsulting.com/wp-content/uploads/Post-investors-analysis-3-chart-2.jpg\" width=\"575\" height=\"404\" />\r\n<p style=\"text-align: justify;\">Foreign investors still dominate the larger deals, and Rocket Internet dominates most of all. The top 8 deals announced over the past three years have been:</p>\r\n<img class=\"size-full wp-image-2533 aligncenter\" alt=\"Post - investors analysis 3 - chart 3\" src=\"http://redwingconsulting.com/wp-content/uploads/Post-investors-analysis-3-chart-3.jpg\" width=\"551\" height=\"185\" />\r\n<p style=\"text-align: justify;\">(note: Lazada and Zalora total SE Asia investments have been allocated to Indonesia according to pops)</p>\r\n<p style=\"text-align: justify;\">However, Indonesia is a country where foreign companies tend not to retain 100% ownership of their Indonesian operations, and we can expect to see some major investments from the Indonesian media companies and conglomerates over the next two to three years.</p>','Indonesia tech investments growing healthily in 2013','','trash','closed','open','','indonesia-tech-investments-growing-healthily','','','2013-09-03 12:37:10','2013-09-03 12:37:10','',0,'http://redwingconsulting.com/?p=2618',0,'post','',0),(2619,1,'2013-09-01 04:38:32','2013-09-01 04:38:32','<p style=\"text-align: justify;\"><img class=\"alignnone size-full wp-image-2527\" alt=\"Post - investors analysis 3 - graphic\" src=\"http://redwingconsulting.com/wp-content/uploads/Post-investors-analysis-3-graphic.jpg\" width=\"700\" height=\"300\" /></p>\r\n\r\n<h4 style=\"text-align: justify;\"><b>Tech investments in Indonesia are on a healthy growth path, with almost as many in the first half of 2013 as in all of 2012. More Round 1 and Round 2 investments are taking place, with fewer seed investments, reflecting a growing maturity among Indonesian startups. Foreign investors still dominate the large deals, and deal size in general is growing.</b></h4>\r\n<h5 style=\"text-align: justify;\"><b>Healthy deal volume growth in 2013</b></h5>\r\n<p style=\"text-align: justify;\">18 investment deals were announced in the first six months of 2013, close to the 20 deals announced in the whole of 2012.</p>\r\n<p style=\"text-align: justify;\">The majority of the deals were Rounds 1 to 3, as Indonesian tech companies enter their growth phases.</p>\r\n<p style=\"text-align: justify;\"><img class=\"alignnone size-full wp-image-2525\" alt=\"Post - investors analysis 3 - chart 1\" src=\"http://redwingconsulting.com/wp-content/uploads/Post-investors-analysis-3-chart-1.jpg\" width=\"573\" height=\"401\" /></p>\r\n<p style=\"text-align: justify;\">Another data point suggesting the tech sector is firmly in growth mode is the absence of acquisitions in 2013. Investors still see upside value in their investees, and so would prefer to raise further capital to drive growth rather than to sell out and exit.</p>\r\n\r\n<h5 style=\"text-align: justify;\"><b>Deal size is growing</b></h5>\r\n<p style=\"text-align: justify;\">Another major trend is that the number of large deals is increasing significantly. Only 3 deals before 2012 were sizeable, while over the past two years there have been 10 deals of at least US$2m.</p>\r\n<p style=\"text-align: justify;\"><img class=\"alignnone size-full wp-image-2526\" alt=\"Post - investors analysis 3 - chart 2\" src=\"http://redwingconsulting.com/wp-content/uploads/Post-investors-analysis-3-chart-2.jpg\" width=\"575\" height=\"404\" /></p>\r\n<p style=\"text-align: justify;\">Foreign investors still dominate the larger deals, and Rocket Internet dominates most of all. The top 8 deals announced over the past three years have been:</p>\r\n<p style=\"text-align: justify;\"><img class=\"alignnone size-full wp-image-2533\" alt=\"Post - investors analysis 3 - chart 3\" src=\"http://redwingconsulting.com/wp-content/uploads/Post-investors-analysis-3-chart-3.jpg\" width=\"551\" height=\"185\" /></p>\r\n<p style=\"text-align: justify;\">(note: Lazada and Zalora total investments have been allocated to Indonesia and other SE Asia countries according to pops)</p>\r\n<p style=\"text-align: justify;\">However, Indonesia is a country where foreign companies tend not to retain 100% ownership of their Indonesian operations, and we can expect to see some major investments from the Indonesian media companies and conglomerates over the next two to three years.</p>','Indonesia tech investments growing healthily','','inherit','closed','open','','2618-revision-v1','','','2013-09-01 04:38:32','2013-09-01 04:38:32','',2618,'http://redwingconsulting.com/uncategorized/2618-revision-v1/',0,'revision','',0),(2620,1,'2013-09-01 04:38:56','2013-09-01 04:38:56','<p style=\"text-align: justify;\"><img class=\"alignnone size-full wp-image-2527\" alt=\"Post - investors analysis 3 - graphic\" src=\"http://redwingconsulting.com/wp-content/uploads/Post-investors-analysis-3-graphic.jpg\" width=\"700\" height=\"300\" /></p>\r\n\r\n<h4 style=\"text-align: justify;\"><b>Tech investments in Indonesia are on a healthy growth path, with almost as many in the first half of 2013 as in all of 2012. More Round 1 and Round 2 investments are taking place, with fewer seed investments, reflecting a growing maturity among Indonesian startups. Foreign investors still dominate the large deals, and deal size in general is growing.</b></h4>\r\n<h5 style=\"text-align: justify;\"><b>Healthy deal volume growth in 2013</b></h5>\r\n<p style=\"text-align: justify;\">18 investment deals were announced in the first six months of 2013, close to the 20 deals announced in the whole of 2012.</p>\r\n<p style=\"text-align: justify;\">The majority of the deals were Rounds 1 to 3, as Indonesian tech companies enter their growth phases.</p>\r\n<img class=\"size-full wp-image-2525 aligncenter\" alt=\"Post - investors analysis 3 - chart 1\" src=\"http://redwingconsulting.com/wp-content/uploads/Post-investors-analysis-3-chart-1.jpg\" width=\"573\" height=\"401\" />\r\n<p style=\"text-align: justify;\">Another data point suggesting the tech sector is firmly in growth mode is the absence of acquisitions in 2013. Investors still see upside value in their investees, and so would prefer to raise further capital to drive growth rather than to sell out and exit.</p>\r\n\r\n<h5 style=\"text-align: justify;\"><b>Deal size is growing</b></h5>\r\n<p style=\"text-align: justify;\">Another major trend is that the number of large deals is increasing significantly. Only 3 deals before 2012 were sizeable, while over the past two years there have been 10 deals of at least US$2m.</p>\r\n<img class=\"size-full wp-image-2526 aligncenter\" alt=\"Post - investors analysis 3 - chart 2\" src=\"http://redwingconsulting.com/wp-content/uploads/Post-investors-analysis-3-chart-2.jpg\" width=\"575\" height=\"404\" />\r\n<p style=\"text-align: justify;\">Foreign investors still dominate the larger deals, and Rocket Internet dominates most of all. The top 8 deals announced over the past three years have been:</p>\r\n<img class=\"size-full wp-image-2533 aligncenter\" alt=\"Post - investors analysis 3 - chart 3\" src=\"http://redwingconsulting.com/wp-content/uploads/Post-investors-analysis-3-chart-3.jpg\" width=\"551\" height=\"185\" />\r\n<p style=\"text-align: justify;\">(note: Lazada and Zalora total investments have been allocated to Indonesia and other SE Asia countries according to pops)</p>\r\n<p style=\"text-align: justify;\">However, Indonesia is a country where foreign companies tend not to retain 100% ownership of their Indonesian operations, and we can expect to see some major investments from the Indonesian media companies and conglomerates over the next two to three years.</p>','Indonesia tech investments growing healthily','','inherit','closed','open','','2618-revision-v1','','','2013-09-01 04:38:56','2013-09-01 04:38:56','',2618,'http://redwingconsulting.com/uncategorized/2618-revision-v1/',0,'revision','',0),(2621,1,'2013-09-01 04:39:51','2013-09-01 04:39:51','<p style=\"text-align: justify;\"><img class=\"alignnone size-full wp-image-2527\" alt=\"Post - investors analysis 3 - graphic\" src=\"http://redwingconsulting.com/wp-content/uploads/Post-investors-analysis-3-graphic.jpg\" width=\"700\" height=\"300\" /></p>\r\n\r\n<h4 style=\"text-align: justify;\"><b>Tech investments in Indonesia are on a healthy growth path, with almost as many in the first half of 2013 as in all of 2012. More Round 1 and Round 2 investments are taking place, with fewer seed investments, reflecting a growing maturity among Indonesian startups. Foreign investors still dominate the large deals, and deal size in general is growing.</b></h4>\r\n<h5 style=\"text-align: justify;\"><b>Healthy deal volume growth in 2013</b></h5>\r\n<p style=\"text-align: justify;\">18 investment deals were announced in the first six months of 2013, close to the 20 deals announced in the whole of 2012.</p>\r\n<p style=\"text-align: justify;\">The majority of the deals were Rounds 1 to 3, as Indonesian tech companies enter their growth phases.</p>\r\n<img class=\"size-full wp-image-2525 aligncenter\" alt=\"Post - investors analysis 3 - chart 1\" src=\"http://redwingconsulting.com/wp-content/uploads/Post-investors-analysis-3-chart-1.jpg\" width=\"573\" height=\"401\" />\r\n<p style=\"text-align: justify;\">Another data point suggesting the tech sector is firmly in growth mode is the absence of acquisitions in 2013. Investors still see upside value in their investees, and so would prefer to raise further capital to drive growth rather than to sell out and exit.</p>\r\n\r\n<h5 style=\"text-align: justify;\"><b>Deal size is growing</b></h5>\r\n<p style=\"text-align: justify;\">Another major trend is that the number of large deals is increasing significantly. Only 3 deals before 2012 were sizeable, while over the past two years there have been 10 deals of at least US$2m.</p>\r\n<img class=\"size-full wp-image-2526 aligncenter\" alt=\"Post - investors analysis 3 - chart 2\" src=\"http://redwingconsulting.com/wp-content/uploads/Post-investors-analysis-3-chart-2.jpg\" width=\"575\" height=\"404\" />\r\n<p style=\"text-align: justify;\">Foreign investors still dominate the larger deals, and Rocket Internet dominates most of all. The top 8 deals announced over the past three years have been:</p>\r\n<img class=\"size-full wp-image-2533 aligncenter\" alt=\"Post - investors analysis 3 - chart 3\" src=\"http://redwingconsulting.com/wp-content/uploads/Post-investors-analysis-3-chart-3.jpg\" width=\"551\" height=\"185\" />\r\n<p style=\"text-align: justify;\">(note: Lazada and Zalora total SE Asia investments have been allocated to Indonesia according to pops)</p>\r\n<p style=\"text-align: justify;\">However, Indonesia is a country where foreign companies tend not to retain 100% ownership of their Indonesian operations, and we can expect to see some major investments from the Indonesian media companies and conglomerates over the next two to three years.</p>','Indonesia tech investments growing healthily','','inherit','closed','open','','2618-revision-v1','','','2013-09-01 04:39:51','2013-09-01 04:39:51','',2618,'http://redwingconsulting.com/uncategorized/2618-revision-v1/',0,'revision','',0),(2622,1,'2013-09-01 04:40:50','2013-09-01 04:40:50','<p style=\"text-align: justify;\"><img class=\"alignnone size-full wp-image-2527\" alt=\"Post - investors analysis 3 - graphic\" src=\"http://redwingconsulting.com/wp-content/uploads/Post-investors-analysis-3-graphic.jpg\" width=\"700\" height=\"300\" /></p>\r\n\r\n<h4 style=\"text-align: justify;\"><b>Tech investments in Indonesia are on a healthy growth path, with almost as many in the first half of 2013 as in all of 2012. More Round 1 and Round 2 investments are taking place, with fewer seed investments, reflecting a growing maturity among Indonesian startups. Foreign investors still dominate the large deals, and deal size in general is growing.</b></h4>\r\n<h5 style=\"text-align: justify;\"><b>Healthy deal volume growth in 2013</b></h5>\r\n<p style=\"text-align: justify;\">18 investment deals were announced in the first six months of 2013, close to the 20 deals announced in the whole of 2012.</p>\r\n<p style=\"text-align: justify;\">The majority of the deals were Rounds 1 to 3, as Indonesian tech companies enter their growth phases.</p>\r\n<img class=\"size-full wp-image-2525 aligncenter\" alt=\"Post - investors analysis 3 - chart 1\" src=\"http://redwingconsulting.com/wp-content/uploads/Post-investors-analysis-3-chart-1.jpg\" width=\"573\" height=\"401\" />\r\n<p style=\"text-align: justify;\">Another data point suggesting the tech sector is firmly in growth mode is the absence of acquisitions in 2013. Investors still see upside value in their investees, and so would prefer to raise further capital to drive growth rather than to sell out and exit.</p>\r\n\r\n<h5 style=\"text-align: justify;\"><b>Deal size is growing</b></h5>\r\n<p style=\"text-align: justify;\">Another major trend is that the number of large deals is increasing significantly. Only 3 deals before 2012 were sizeable, while over the past two years there have been 10 deals of at least US$2m.</p>\r\n<img class=\"size-full wp-image-2526 aligncenter\" alt=\"Post - investors analysis 3 - chart 2\" src=\"http://redwingconsulting.com/wp-content/uploads/Post-investors-analysis-3-chart-2.jpg\" width=\"575\" height=\"404\" />\r\n<p style=\"text-align: justify;\">Foreign investors still dominate the larger deals, and Rocket Internet dominates most of all. The top 8 deals announced over the past three years have been:</p>\r\n<img class=\"size-full wp-image-2533 aligncenter\" alt=\"Post - investors analysis 3 - chart 3\" src=\"http://redwingconsulting.com/wp-content/uploads/Post-investors-analysis-3-chart-3.jpg\" width=\"551\" height=\"185\" />\r\n<p style=\"text-align: justify;\">(note: Lazada and Zalora total SE Asia investments have been allocated to Indonesia according to pops)</p>\r\n<p style=\"text-align: justify;\">However, Indonesia is a country where foreign companies tend not to retain 100% ownership of their Indonesian operations, and we can expect to see some major investments from the Indonesian media companies and conglomerates over the next two to three years.</p>','Indonesia tech investments growing healthily in 2013','','inherit','closed','open','','2618-revision-v1','','','2013-09-01 04:40:50','2013-09-01 04:40:50','',2618,'http://redwingconsulting.com/uncategorized/2618-revision-v1/',0,'revision','',0),(2625,1,'2013-09-03 12:37:10','2013-09-03 12:37:10','<img class=\"alignnone size-full wp-image-2507\" alt=\"Post - investors analysis 1 - graphic\" src=\"http://redwingconsulting.com/wp-content/uploads/Post-investors-analysis-1-graphic.jpg\" width=\"700\" height=\"200\" />\r\n<h4 style=\"text-align: justify;\"><b>Following on from Redwing’s comprehensive list of tech investments in Indonesia (see <a title=\"The A to Z of Indonesian tech deals\" href=\"http://redwingconsulting.com/investors/the-a-to-z-of-indonesian-tech-deals/\">here</a>), it is interesting to analyse where investments are coming from. Local investors lead the pack, both in terms of number of investments and total investment value. Rocket Internet’s investors from the US and Europe have obviously been the largest source of foreign investment funds, and interestingly Australia has been the next biggest source of foreign investment funds.</b></h4>\r\n<h5 style=\"text-align: justify;\"><b>Indonesian investors are the largest investment group</b></h5>\r\n<p style=\"text-align: justify;\">Over the past three years, Indonesian investors have made around a third of all tech investments in Indonesia, followed by Singaporean and other Asian investors (primarily from Japan).</p>\r\n<p align=\"center\"><img class=\"size-full wp-image-2505 aligncenter\" alt=\"Post - investors analysis 1 - chart 1\" src=\"http://redwingconsulting.com/wp-content/uploads/Post-investors-analysis-1-chart-1.jpg\" width=\"459\" height=\"465\" /></p>\r\n<p style=\"text-align: justify;\">This is unsurprising given the relative youthfulness of the tech sector in Indonesia, and the need for intimate local knowledge to identify the best companies and deals.</p>\r\n<p style=\"text-align: justify;\">Singapore-based investors are the second-most active investors after local investors in terms of deals closed. However, most of their deals have been early stage, and so total investment amounts are not so high.</p>\r\n\r\n<h5 style=\"text-align: justify;\">European and US investors have been strong investors in terms of total investment funds</h5>\r\n<p align=\"center\"><img class=\"size-full wp-image-2506 aligncenter\" alt=\"Post - investors analysis 1 - chart 2\" src=\"http://redwingconsulting.com/wp-content/uploads/Post-investors-analysis-1-chart-2.jpg\" width=\"459\" height=\"465\" /></p>\r\n<p style=\"text-align: justify;\">Indonesian investors again lead the pack, with almost two-fifths of the total value invested. The US and European investment amounts are heavily skewed by the large funds raised by Rocket Internet for its Lazada and Zalora sites (we have allocated a proportion of the total funds raised across the different countries in SE Asia).</p>\r\n<p style=\"text-align: justify;\">If Rocket Internet is removed from the graph, then Australia is the second largest source of foreign investment funds into Indonesia, matching the total invested from Japan, Korea, China, Malaysia and Thailand combined.</p>','Where do tech investments in Indonesia come from?','','inherit','closed','open','','2504-revision-v1','','','2013-09-03 12:37:10','2013-09-03 12:37:10','',2504,'http://redwingconsulting.com/uncategorized/2504-revision-v1/',0,'revision','',0),(2626,1,'2013-09-03 12:37:11','2013-09-03 12:37:11','<img class=\"alignnone size-full wp-image-2450\" alt=\"Post - PE and VC delivery models graphic\" src=\"http://redwingconsulting.com/wp-content/uploads/Post-PE-and-VC-delivery-models-graphic.jpg\" width=\"700\" height=\"204\" />\r\n<h4 style=\"text-align: justify;\"><b>The global financial crisis of 2008 forced a series of business model transformations on investment firms in the USA and Europe. One unintended and positive consequence of this has been to position developed-market private equity and venture capital providers to be more effective in securing and managing investments in rapidly-emerging markets such as Indonesia.</b></h4>\r\n<h5 style=\"text-align: justify;\"><b>Emerging market investees need heavily-involved investors</b></h5>\r\n<p style=\"text-align: justify;\">The creation of a vibrant entrepreneurial culture in the Indonesian tech sector, characterized by the accelerating deal flow  in markets such as e-commerce, electronic payments and online advertising (see a full list of Indonesian tech investments <a title=\"The A to Z of Indonesian tech deals\" href=\"http://redwingconsulting.com/investors/the-a-to-z-of-indonesian-tech-deals/\" target=\"_blank\">here</a>), is requiring investment firms to offer a broader approach to portfolio company development as they seek to sustain and grow the value of their asset holdings.</p>\r\n<p style=\"text-align: justify;\">In the emerging economies across Southeast Asia, local capabilities to manage startups and to scale new businesses rapidly are still relatively scarce and the ever-changing risk landscape requires new enterprises to be both agile and adaptive. However, the in-market eco-systems supporting these early stage ventures are immature and they remain capacity-constrained.</p>\r\n<p style=\"text-align: justify;\">In turn, these dynamics have caused investment firms to re-evaluate their fundamental business operating model and its impact on the relationships they have with their portfolio companies.</p>\r\n\r\n<h5 style=\"text-align: justify;\"><b>Investment firms are extending their reach into the portfolio companies</b></h5>\r\n<p style=\"text-align: justify;\">Leading investor groups are adopting new business models whereby PE and VC firms apply a sharper focus on the day-to-day performance and growth trajectory of their portfolio companies.</p>\r\n<p style=\"text-align: justify;\">The development of a more intimate, “hands-on” engagement with portfolio companies is intended to extend the reach of investment firms beyond the conventional financial governance and management disciplines employed by them prior to the global financial crash of 2008:</p>\r\n<p style=\"text-align: justify;\"><img class=\"alignnone size-full wp-image-2451\" alt=\"Post - PE and VC delivery models picture 1\" src=\"http://redwingconsulting.com/wp-content/uploads/Post-PE-and-VC-delivery-models-picture-1.jpg\" width=\"457\" height=\"301\" /></p>\r\n<p style=\"text-align: justify;\">The new areas of focus have two primary objectives:</p>\r\n\r\n<ul>\r\n	<li>Driving productivity gains within the core operations of the business e.g. organizational design, supply chain management, process re-engineering etc.</li>\r\n	<li>Identifying and leveraging growth acceleration opportunities e.g. customer experience management, strategic business partnerships, product and service innovation, distribution channel optimization etc.</li>\r\n</ul>\r\n<h5 style=\"text-align: justify;\"><b>The global financial crisis of 2008 precipitated major changes in the investment community</b></h5>\r\n<p style=\"text-align: justify;\">At the height of the private equity boom in 2006 and 2007 investment firms were able to exit quickly and profitably from deals that they had typically secured just two to three years earlier.</p>\r\n<p style=\"text-align: justify;\">However, the game changed quickly and dramatically following the global financial crisis:</p>\r\n\r\n<ul>\r\n	<li>Investment holding cycles became extended well beyond historically-established norms, due to the collapse in market sentiment.</li>\r\n	<li>With increasing competition for the reduced deal flow post-2008, acquisition prices drifted upwards and investment firms were forced to compete on the breadth and depth of their entire services proposition rather than relying primarily on deal pricing.</li>\r\n	<li>Increasing regulatory and compliance rules caused the investment community to become more embedded in the operations of their portfolio companies in order to ensure greater end-to-end transparency.</li>\r\n</ul>\r\n<h5 style=\"text-align: justify;\"><b>The large investment firms have led the way for the industry</b></h5>\r\n<p style=\"text-align: justify;\">The leading investment fund groups have established dedicated internal capabilities focused on enhancing the value of their portfolio companies.</p>\r\n<p style=\"text-align: justify;\">The industry exemplar among the PE firms is KKR Capstone, which has built a global team of 60 operational specialists with the primary role of working alongside the investee management teams to drive enterprise-wide performance improvements. Among the VCs, Andreessen Horowitz has set a new standard for services to startups, bringing specialized experts in different areas to leverage performance through their professional staff.</p>\r\n<p style=\"text-align: justify;\">Historically, the typical source of investment fund recruits has been investment banking, i.e. individuals attuned to deal-making environments. Today, it is far more common for a fund to employ individuals with proven operational management or business consulting skills.</p>\r\n<p style=\"text-align: justify;\">There are three approaches to developing these capabilities:</p>\r\n<p style=\"text-align: justify;\"><img class=\"alignnone size-full wp-image-2452\" alt=\"Post - PE and VC delivery models picture 2\" src=\"http://redwingconsulting.com/wp-content/uploads/Post-PE-and-VC-delivery-models-picture-2.jpg\" width=\"847\" height=\"231\" /></p>\r\n<p style=\"text-align: justify;\">On the one hand, there is a significant investment in time and cost associated with creating and running a fully-integrated in-company team. However, an investment firm that chooses to outsource these operational functions may ultimately compromise its long term competitive positioning through the lack of a captive internal competency base.</p>\r\n\r\n<h5 style=\"text-align: justify;\"><b>Early stage companies in emerging markets need continuous operational support</b></h5>\r\n<p style=\"text-align: justify;\">The shift in emphasis from governing portfolio companies from a purely financial perspective towards enhancing their business performance and driving revenue growth means investment firms have built capabilities that are highly desirable in emerging markets.</p>\r\n<p style=\"text-align: justify;\">Not only does it enable investors to drive growth and performance, it also has given funds a longer-term, market-centric perspective which ultimately favours portfolio companies operating in business environments with high degrees of risk and uncertainty.</p>\r\n<p style=\"text-align: justify;\">These portfolio operations arms closely mirror the hands-on approach of many tech incubators in emerging markets. Close management of portfolio companies is essential to provide the management expertise and operations skills necessary to support early stage, hyper-growth ventures at critical points in their development.</p>\r\n\r\n<h5 style=\"text-align: justify;\"><b>The funds’ operations arms will need growth-focused capabilities</b></h5>\r\n<p style=\"text-align: justify;\">We believe the focus of the funds’ operations arms will continue to evolve. Emerging markets are typically high-growth markets, and portfolio companies need to channel growth funding towards the expansive, market-facing competencies that are needed most to stimulate profitable business expansion.</p>\r\n<p style=\"text-align: justify;\">The aim will be to drive market share and top line revenue growth, rather than enhancing operating margins.</p>\r\n<p style=\"text-align: justify;\">The PE funds in particular will need to adapt. Their prior focus has typically been capabilities that address operational efficiencies and cost reduction opportunities in portfolio companies namely pricing strategy, yield optimisation, sales channel productivity and supply chain management. However, cost containment is not the foundation for executing an accelerated growth strategy.</p>\r\n<p style=\"text-align: justify;\">The development of value-generating initiatives such as entering new markets, launching new products and services, creating more compelling customer value propositions require a different type of support from the investment funds.</p>\r\n<p style=\"text-align: justify;\">The specialist business functions that underpin these business objectives - i.e. market segmentation, product management, brand build, marketing communications, customer experience management and predictive data analytics - will move the investment funds yet further away from their traditional base of expertise.</p>\r\n<p style=\"text-align: justify;\">The extent to which the funds integrate these skills into their investment teams will significantly affect their competitive edge and their attractiveness to tech companies in Southeast Asia.</p>\r\n<p style=\"text-align: justify;\"><b> </b></p>','How PE and VC firms can align their service delivery models with the needs of emerging markets','','inherit','closed','open','','2448-revision-v1','','','2013-09-03 12:37:11','2013-09-03 12:37:11','',2448,'http://redwingconsulting.com/uncategorized/2448-revision-v1/',0,'revision','',0),(2627,1,'2013-09-03 12:37:11','2013-09-03 12:37:11','<h4 style=\"text-align: justify;\">The Indonesian tech sector has been on a tear of late, with over 70 substantial investments announced since 2010. This is a list of the main deals and events of the past three years in the form of a Facebook timeline, including the growth of internet, Facebook and Twitter users.</h4>\r\n<p style=\"text-align: justify;\"><a href=\"http://redwingconsulting.com/investor-posts/a-timeline-of-the-indonesia-tech-sector-infographic/\" rel=\"attachment wp-att-2370\"><img class=\"alignnone size-full wp-image-2370\" alt=\"Post - Indonesia tech timeline chart 3\" src=\"http://redwingconsulting.com/wp-content/uploads/Post-Indonesia-tech-timeline-chart-3.png\" width=\"700\" height=\"3920\" /></a></p>\r\n\r\n<h6>Redwing strives for accuracy in its company analyses - if there are any details you would like to add to this analysis please contact us <a title=\"Contact Redwing\" href=\"http://redwingconsulting.com/contact-us/\" target=\"_blank\">here</a>.</h6>','A timeline of the Indonesia tech sector (infographic)','','inherit','closed','open','','2354-revision-v1','','','2013-09-03 12:37:11','2013-09-03 12:37:11','',2354,'http://redwingconsulting.com/uncategorized/2354-revision-v1/',0,'revision','',0),(2628,1,'2013-09-03 12:37:11','2013-09-03 12:37:11','<p style=\"text-align: justify;\"><img class=\"alignnone size-full wp-image-2297\" alt=\"Post - e-commerce big bang graphic\" src=\"http://redwingconsulting.com/wp-content/uploads/Post-e-commerce-big-bang-graphic.jpg\" width=\"700\" height=\"200\" /></p>\r\n\r\n<h4 style=\"text-align: justify;\">Indonesia is poised to become a major player in e-commerce in the next few years, with estimated total market revenue ranging from US$3bn (baseline scenario) to US$10bn (upside scenario) by 2015, representing growth rates of 3X to 10X from the current level. This outlook is capturing the attention of major e-commerce players and investment groups across the globe, particularly in the light of the spectacular growth achieved in the e-tailing sector in China during the past five years.</h4>\r\n<h5 style=\"text-align: justify;\"><b>As in China, large e-commerce players with deep pockets are emerging</b></h5>\r\n<p style=\"text-align: justify;\">Both Indonesia and China are coming of age as economic powerhouses at a time of profound digital disruption, whereby convergent Internet and wireless technologies are enabling the reinvention of traditional wholesale and retail distribution models and unlocking new underserved consumer segments.</p>\r\n<p style=\"text-align: justify;\">Indonesia exhibits remarkably similar market and customer dynamics to those evident during China’s e-commerce growth spurt, which in turn holds the promise of very attractive growth and valuations for those investors taking a long term view of the corresponding opportunity in Indonesia.</p>\r\n<p style=\"text-align: justify;\">Take a look at two of the leading Indonesian e-commerce providers for an indication of the overall potential and pace of change within the sector:</p>\r\n\r\n<ul>\r\n	<li style=\"text-align: justify;\">Tokobagus has grown a large merchant and customer franchise through the integration of broadcast advertising and social media marketing.</li>\r\n</ul>\r\n<ul>\r\n	<li style=\"text-align: justify;\">Lazada has reached critical mass within a year of launch and has already attracted next stage growth funding from internationally-renowned investors.</li>\r\n</ul>\r\n<p style=\"text-align: justify;\"><img class=\"alignnone size-full wp-image-2298\" alt=\"Post - e-commerce big bang table\" src=\"http://redwingconsulting.com/wp-content/uploads/Post-e-commerce-big-bang-table.png\" width=\"601\" height=\"362\" /></p>\r\n\r\n<h5 style=\"text-align: justify;\"><b>The development of e-commerce in China points the way for Indonesia</b></h5>\r\n<p style=\"text-align: justify;\">The growth drivers for the e-commerce category in China in the past five years are closely mirrored in Indonesia. The emerging middle class have increasing spending power and growing influence over the way in which companies go to market with their products and services. There are currently circa 74 middle-class and affluent consumers (MACs) in Indonesia, and this number will double by 2020, to roughly 140 million. During that period, 8 to 9 million people will enter the middle class segment each year.</p>\r\n<img class=\"size-full wp-image-2296 aligncenter\" alt=\"Post - e-commerce big bang chart\" src=\"http://redwingconsulting.com/wp-content/uploads/Post-e-commerce-big-bang-chart.png\" width=\"621\" height=\"337\" />\r\n\r\nThis prosperity boom is not confined to the primary metropolitan areas (i.e. Jabodetabek, Surabaya, Bandung and Medan), but is spreading to the secondary and tertiary cities of Java, Sumatra and Sulawesi. Currently there are 25 communities in Indonesia (both cities and regencies) with MAC populations exceeding 500,000, a figure that will more than double by 2020.\r\n\r\nIncreasing access to mobile broadband services drives e-commerce growth. The expansion of Indonesia’s connected society is accelerating, with the number of web users rising from 55 million in 2012 to 125 million in 2015.\r\n<p style=\"text-align: justify;\">These growth drivers have important implications for the ‘style’ of e-commerce that will emerge in Indonesia:</p>\r\n\r\n<ul>\r\n	<li>While Java will dominate sales from a volume perspective, there will also be huge opportunities in secondary and tertiary cities, where traditional “bricks and mortar” retailers and malls are less widespread due to scale economics.</li>\r\n</ul>\r\n<ul>\r\n	<li>The middle class segment places great emphasis on recommendations and endorsements from their social circles when purchasing goods and services. Hence e-commerce providers will be required to create an effective social media strategy to engage with these consumers.</li>\r\n</ul>\r\n<ul>\r\n	<li>Most new internet users in Indonesia will access the web predominantly via mobile phones or tablets, and will have different purchasing habits (such as frequent impulse purchases) than desktop or laptop users.</li>\r\n</ul>\r\n<h5 style=\"text-align: justify;\"><b>Three distinct types of merchants are attracted to e-commerce</b></h5>\r\n<p style=\"text-align: justify;\">E-commerce brings a different set of economics to retailing, in terms of geographical reach, the low cost of setting up a simple online store, and its ability to target small niches of demand. These three factors will drive the demand from merchants to participate in e-commerce marketplaces or to set up their own online presence.</p>\r\n<p style=\"text-align: justify;\">Three main types of merchant will underpin e-commerce growth in Indonesia:</p>\r\n\r\n<ul style=\"text-align: justify;\">\r\n	<li>Large corporations, both domestic and international, who are seeking to build a broad nationwide presence in Indonesia as the growth of second and third tier cities boosts aggregate consumer demand.</li>\r\n</ul>\r\n<ul>\r\n	<li>Small and medium businesses (SMBs), including start-up and early stage enterprises, who want to target the large middle-class consumer market without the cost of setting up wide-area physical distribution and retailing networks.</li>\r\n</ul>\r\n<ul>\r\n	<li>Home-based entrepreneurs making online sales of low-value items to fellow Indonesians. The more active of these individual merchants will establish e-tailing market places as their trading volumes grow.</li>\r\n</ul>\r\n<h5 style=\"text-align: justify;\"><b>The current momentum of the e-commerce category is set for a further boost</b></h5>\r\n<p style=\"text-align: justify;\">Additional public and private investment is anticipated in the short-to-medium term that will stimulate growth of the e-commerce market.</p>\r\nA number of major investments (typically USD20m+) into Indonesia from international e-tailing players are expected before the end of 2013. These new entrants are likely to partner with local companies to form operating entities - in order to minimise the time to market and to comply with pending government regulations in respect of electronic trading.\r\n\r\nTo expand nationwide Internet penetration and hence the addressable e-commerce market, the government’s strategic plan has aggressive targets for nationwide broadband rollout.\r\n\r\nThe realization of the ASEAN Free Trade Area (AFTA) in December 2015 will promote greater economic integration, borderless trading and infrastructure connectivity. In turn, this will further open up the e-commerce market opportunity in Indonesia to regional operators.\r\n<h5 style=\"text-align: justify;\"><b>Challenges remain, but the growth prospects for the sector are hugely positive </b></h5>\r\n<p style=\"text-align: justify;\">With the ever-improving logistics and payment systems being developed in Indonesia, online shopping is rapidly becoming a mainstream retail channel. The future outlook for the sector is extremely encouraging from an investment perspective.</p>\r\n<p style=\"text-align: justify;\">Four developments planned for the next 12 to 18 months will move the e-commerce sector into a period of rapid and sustained growth:</p>\r\n\r\n<ul style=\"text-align: justify;\">\r\n	<li>Implementation of industry-wide payment solutions that connect all major financial institutions in real time and which over time will migrate all settlements to the online environment.</li>\r\n</ul>\r\n<ul>\r\n	<li>Tighter integration of infrastructure and logistics networks - warehouse space, trucking routes, connected fleet vehicles, IT systems, etc. - in order to drive supply chain efficiencies and to enhance the customer experience.</li>\r\n</ul>\r\n<ul style=\"text-align: justify;\">\r\n	<li>The ability of holders of debit cards and prepaid bank cards to purchase goods online. There are 67 million debit card holders versus 4.3 million credit card holders, so this would increase the online purchase user base by a factor of 16X.</li>\r\n</ul>\r\n<ul>\r\n	<li>The introduction by the mobile phone companies of mobile payment solutions to enable the purchase of low-value goods via a mobile account and to facilitate payment authorisations through a mobile phone.</li>\r\n</ul>\r\n<p style=\"text-align: justify;\">Now that China’s e-commerce boom is maturing, expect Indonesia to become an increasingly publicised e-commerce growth story - not only within Southeast Asia, but across the globe.</p>\r\n<p style=\"text-align: justify;\"></p>','E-commerce in Indonesia - a Big Bang waiting to happen','','inherit','closed','open','','2295-revision-v1','','','2013-09-03 12:37:11','2013-09-03 12:37:11','',2295,'http://redwingconsulting.com/uncategorized/2295-revision-v1/',0,'revision','',0),(2629,1,'2013-09-03 12:37:11','2013-09-03 12:37:11','<p style=\"text-align: justify;\"><img class=\"alignnone size-full wp-image-2274\" alt=\"Post - next billion header graphic\" src=\"http://redwingconsulting.com/wp-content/uploads/Post-next-billion-header-graphic.jpg\" width=\"700\" height=\"180\" /></p>\r\n\r\n<h4 style=\"text-align: justify;\">Indonesia, a trailblazer in both mobile and social media markets but a relative Internet laggard, has reached an important point in its evolution as a connected society. Internet penetration stands at just below 25% with a total of 55 million unique users accessing the web - predominantly via mobile phones or tablets, rather than desktop or laptop computers. This is part of the broader focus across many industries to capture the so-called ‘next billion’ consumers across the globe. The propulsion of Internet access to a truly nationwide, mass market proposition - with a widespread usage culture being enabled by the ubiquity of affordable mobile devices and service plans - will be the contribution that Indonesia makes in connecting the next billion consumers.</h4>\r\n<h5><b>Indonesia is fast becoming a truly connected society</b></h5>\r\n<p style=\"text-align: justify;\">Our expectation is that Indonesia\'s 55 million internet users will grow by up to 30% per year in the period to 2017, which will position Indonesia as one of the largest connected populations in the world. In turn this growth will be a catalyst for profound economic, political and social change - particularly in communities outside of the primary cities.</p>\r\n<p style=\"text-align: justify;\">This growth in the Internet base will come not only from first time users in the outlying regions of Indonesia, but also from younger, upwardly-mobile users who are seeking to create new lifestyles in the burgeoning economies of the second and third-tier cities.</p>\r\n<p style=\"text-align: justify;\">This transformation will generate ground-breaking investment opportunities, as new business models emerge and as consumers extend the usage of their devices from basic voice and messaging services towards entertainment, information and commerce.</p>\r\n\r\n<h5><b>Affordability, accessibility key to mass market adoption</b></h5>\r\n<p style=\"text-align: justify;\">The users who comprise these new segments in Indonesia share a number of characteristics:</p>\r\n\r\n<ul style=\"text-align: justify;\">\r\n	<li>They are becoming more aspirational, but are still community-oriented and family-centered</li>\r\n	<li>They exhibit increasingly higher service expectations, fuelled by their personal network interactions and exposure to mass media channels</li>\r\n	<li>They are tech hungry and explorative, but not universally tech savvy</li>\r\n</ul>\r\n<p style=\"text-align: justify;\">However despite having increasing levels of discretionary household income, they remain cost-constrained and highly price sensitive. Two particular aspects highlight the currently skewed nature of the mobile market in Indonesia:</p>\r\n\r\n<ul>\r\n	<li style=\"text-align: justify;\">80% of mobile phones in use are low cost, second generation feature phones with limited capability to access mobile data services, including the Internet. This mix will change only gradually, with smartphones unlikely to outnumber feature phones until 2017 (see graphic below).</li>\r\n	<li style=\"text-align: justify;\">Additionally, 90% of smartphone users do not utilise the full Internet and mobile data capabilities of their devices. They opt instead to use just basic voice and messaging services such as SMS and IM, supplemented by free over-the-top messaging services such as WhatsApp, Kik Messenger and KaKao Talk.</li>\r\n</ul>\r\n<img class=\"size-full wp-image-2265 aligncenter\" alt=\"Post - next billion graphic\" src=\"http://redwingconsulting.com/wp-content/uploads/Post-next-billion-graphic.jpg\" width=\"692\" height=\"384\" />\r\n<p style=\"text-align: justify;\">In keeping with other developing markets, smartphone penetration in Indonesia is highly correlated with the selling price of the equipment. A retail price of USD 100 for a low-end smartphone was considered to be the critical threshold for mass market breakthrough in 2011, but two years on price points of around USD 50 are now being achieved by new wave manufacturers like Cross and MITO.</p>\r\n<p style=\"text-align: justify;\">These vendors are blurring the distinction between high end devices such as the iPhone or Samsung Galaxy on the one hand and feature phones on the other by offering a range of \'basic challenger smartphones\' which provide users with reliable e-mail and internet access as well as bundled VOIP calling applications.</p>\r\n<a href=\"http://redwingconsulting.com/analysis-posts/connecting-the-next-billion-users-and-the-part-indonesia-will-play/attachment/post-next-billion-table/\" rel=\"attachment wp-att-2266\"><img class=\"size-full wp-image-2266 aligncenter\" alt=\"Post - next billion table\" src=\"http://redwingconsulting.com/wp-content/uploads/Post-next-billion-table.jpg\" width=\"477\" height=\"388\" /></a>\r\n<p style=\"text-align: justify;\">In combination with affordable credit plans provided by Indonesian retail distributors such as Trikommsel and Erajaya, this development will invariably accelerate both new device sales and handset upgrades.</p>\r\n<p style=\"text-align: justify;\">Hence the challenge for providers is to offer compelling device, service and price combinations that will meet the hierarchy of needs associated with these new consumers:</p>\r\n\r\n<ul>\r\n	<li style=\"text-align: justify;\">Connectivity to messaging and social networking functionality that facilitates closer ties with family, friends and business associates</li>\r\n	<li style=\"text-align: justify;\">Access to applications and content tailored to local communities which in turn generates sustainable commercial opportunities for locally-owned and operated businesses</li>\r\n</ul>\r\n<h5><b>Existing business models are obvious reference points</b></h5>\r\n<p style=\"text-align: justify;\">The success of two showcase ventures in Indonesia points the way forward for new entrants seeking to address this new market opportunity with context-sensitive consumer offerings.</p>\r\n<p style=\"text-align: justify;\">Firstly, the mobile social platform mig33, which enables subscribers to chat, play games, engage through micro-blogging and buy virtual goods for their family and friends, was initially targeted at the entry level feature phone segment.</p>\r\n<p style=\"text-align: justify;\">Using an innovative approach to multi-level marketing, a network of local merchants collects cash as stored value credit payments from unbanked mig33users in their community. The combination of social commerce and a convenient payment mechanism has yielded average revenues per user of USD 3 per month which is double that of the typical mobile phone user in these markets. It is also one of the fastest growing social entertainment platforms in Asia-Pacific.</p>\r\n<p style=\"text-align: justify;\">Secondly, with the e-commerce category set to explode in Indonesia over the next two years it is pioneering companies like Sophie Paris who have established widespread acceptance for non-traditional retail shopping amongst the newly-emerging consumer segments in Indonesia.</p>\r\n<p style=\"text-align: justify;\">Jakarta-based Sophie Paris is a direct selling retailer offering ready-to-wear fashion, cosmetics and bodycare items.  The brand has tapped into the aspirational needs of the secondary markets by establishing an affordable and trend-setting portfolio of products which is sold through a highly efficient multi-level marketing infrastructure, supported by an active website. The company has over 1 million active members who sell over 50,000 products a day – far larger than Indonesia’s pure e-commerce retailers.</p>\r\n<p style=\"text-align: justify;\">Opportunities for innovative business models of this nature will abound in Indonesia as web connectivity and usage becomes pervasive over the next five years and the power of social networking and e-commerce is unleashed across the entire breadth of the archipelago.</p>','Connecting the next billion users - and the part Indonesia will play','','inherit','closed','open','','2264-revision-v1','','','2013-09-03 12:37:11','2013-09-03 12:37:11','',2264,'http://redwingconsulting.com/uncategorized/2264-revision-v1/',0,'revision','',0),(2630,1,'2013-09-03 12:37:11','2013-09-03 12:37:11','<p style=\"text-align: justify;\"><img class=\"alignnone size-full wp-image-2277\" alt=\"Post - Market Data - user trends graphic\" src=\"http://redwingconsulting.com/wp-content/uploads/Post-Market-Data-user-trends-graphic.jpg\" width=\"700\" height=\"170\" /></p>\r\n\r\n<h4 style=\"text-align: justify;\">As you\'d expect in a country where the average age is 28, the typical Indonesian internet user is a young, tech-savvy city dweller. So it\'s a surprise to learn that the most rapid growth in internet users is currently coming from the 30+ age groups and the secondary cities. We believe this is great, great news for tech investors. Because it means the market is rapidly moving away from its past obsession with social media chatting and simple free entertainment, and moving towards e-commerce, paid online content and B2B services.</h4>\r\n<h5 style=\"text-align: justify;\">Moving away from a user base which was simply too young</h5>\r\n<p style=\"text-align: justify;\">Five years ago, Indonesia\'s mobile and internet markets were dominated by the under-25s. Energetic and talkative, they made Indonesia the social media capital of the world. The problem was, they didn\'t spend much money online, in large part because most under-25s don\'t have much money to spend.</p>\r\n<p style=\"text-align: justify;\">Wind the clock forwards and the picture is changing rapidly. The fastest-growing age group in terms of internet adoption over the past three years has been the 35-39 year-olds. The second fastest-growing group was the 30-34 year-olds. Wealthier, busier, and with businesses to run and families to manage, they place more value on the convenience that the internet offers and have a higher ability to pay for services. The rapid rise of startups such as home food delivery and e-commerce verticals is a direct result of this user base trend.</p>\r\n<img alt=\"Page - Market data user profiles age groups chart 4\" src=\"http://redwingconsulting.com/wp-content/uploads/Page-Market-data-user-profiles-age-groups-chart-4.png\" width=\"650\" height=\"371\" />\r\n<p style=\"text-align: justify;\">This spreading-out of the user base is evident in other areas too. While penetration is highest in the A social class, the fastest growth is currently occurring in the C social class, and the ABC social classes are now fairly evenly represented in the overall user base. From a gender perspective, more men use the internet each month than women, but the higher growth rates are among the female age groups.</p>\r\n\r\n<h5 style=\"text-align: justify;\">Two clear usage segments emerging</h5>\r\n<p style=\"text-align: justify;\">As the composition of the user base evolves, two clear usage segments are emerging. One is older (25+) and wealthier, with a primary focus on gaining utility from the internet - we call these the Utility Users. The other is younger with less disposable income, and has a primary focus on finding entertainment on the internet - we\'ve named them the Entertainment Users.</p>\r\n<p style=\"text-align: justify;\">Here is one example of how the two segments clearly differ in their behaviour:</p>\r\n<img alt=\"Page - Market data user profiles usage location chart 2\" src=\"http://redwingconsulting.com/wp-content/uploads/Page-Market-data-user-profiles-usage-location-chart-2.png\" width=\"650\" height=\"262\" />\r\n<p style=\"text-align: justify;\">The older, wealthier Utility Users primarily use the internet from home, and secondarily from their office. The Entertainment Users are very different, and still make heavy use of <em>Wartels</em> (public internet cafes). Beyond this graph, further statistics show that the Utility Users also access the internet through different devices: primarily desktops and laptops, then smartphones. The Entertainment Users mainly access the internet through feature phones.</p>\r\n<a title=\"User trends\" href=\"http://redwingconsulting.com/market-data/user-trends/\" target=\"_blank\">[read the full piece here]</a>','Who uses the Internet in Indonesia?','','inherit','closed','open','','2255-revision-v1','','','2013-09-03 12:37:11','2013-09-03 12:37:11','',2255,'http://redwingconsulting.com/uncategorized/2255-revision-v1/',0,'revision','',0),(2631,1,'2013-09-03 12:37:11','2013-09-03 12:37:11','<h4 style=\"text-align: justify;\"></h4>\r\n<h4 style=\"text-align: justify;\">By 2015, the number of internet users in China, India and Indonesia will have pulled far ahead of the other developing Asian countries, driven in large part by their huge populations. Indonesia\'s mobile-first dynamic mean that usage habits differ from its two larger cousins, both of which are more PC-oriented. Looking into the future, there is a strong case for the internet sector in Indonesia growing at a compounded 25% rate for the next TWO decades.</h4>\r\n<h5 style=\"text-align: justify;\">Indonesia = Vietnam+Thailand+Malaysia+Philippines <span style=\"text-decoration: underline;\">combined</span></h5>\r\n<p style=\"text-align: justify;\">For a crystal clear example of the way Indonesia will dominate the ASEAN region in the coming years, take a look at the forecasts for the internet user base in 2015. With 125 million users, Indonesia will have as many people using the internet as the next four largest ASEAN countries combined.</p>\r\n<img alt=\"Page - Market Data - Regional internet penetration chart 5\" src=\"http://redwingconsulting.com/wp-content/uploads/Page-Market-Data-Regional-internet-penetration-chart-5.png\" width=\"650\" height=\"592\" />\r\n<p style=\"text-align: justify;\">While penetration will lag Malaysia (with its higher GDP per capita) and Vietnam (with strong government IT policies and a much easier geography to connect to the internet), it will significantly exceed both Thailand and the Philippines. Indonesia also, by the way, is on course to have a higher internet penetration level than China.</p>\r\n\r\n<h5 style=\"text-align: justify;\">Different usage habits, different access methods</h5>\r\n<p style=\"text-align: justify;\">Two things are notable in an analysis of regional usage habits - Indonesians access the web via their mobile phones much more than those in other countries, and they spend less time online per week.</p>\r\n<img alt=\"Page - Analysis - Regional hours online and mobile access charts\" src=\"http://redwingconsulting.com/wp-content/uploads/Page-Analysis-Regional-hours-online-and-mobile-access-charts.png\" width=\"650\" height=\"285\" />\r\n<p style=\"text-align: justify;\">We believe the two factors are related, since statistics around the world show that people spend less time online when they access the internet from a smaller screen. But there is also a cultural effect, since one common Indonesian trait is to do frequent, short bursts of online activity - witness the rapid growth of SMS and Blackberry Messenger on mobile phones, and the emerging growth of Twitter over Facebook.</p>\r\n\r\n<h5 style=\"text-align: justify;\">And a last thought on the size of Indonesia\'s internet economy</h5>\r\n<p style=\"text-align: justify;\">The internet economy in Indonesia is currently estimated to be about 1.6% of GDP, a number which indicates the share of Indonesia’s economic output that can be directly attributed to the Internet. For comparison, the UK\'s internet economy is currently estimated at 7.3% of GDP.</p>\r\n<p style=\"text-align: justify;\">By 2030, Indonesia is forecast to have a larger economy than the UK. Given the rate of technological progress, it could conservatively be assumed that by 2030 the internet economy in Indonesia will be at least 7% of GDP.</p>\r\n<p style=\"text-align: justify;\">These assumptions suggest that the internet economy in Indonesia will grow from US$13 billion today to US$657 billion in 2030, representing a sustained average growth rate of almost 25% for the next 17 years.</p>\r\n<p style=\"text-align: justify;\"><em>That</em> is a market worth investing in.</p>\r\n&nbsp;','How does Indonesia compare with other markets in Asia?','','inherit','closed','open','','2236-revision-v1','','','2013-09-03 12:37:11','2013-09-03 12:37:11','',2236,'http://redwingconsulting.com/uncategorized/2236-revision-v1/',0,'revision','',0),(2632,1,'2013-09-03 12:47:21','2013-09-03 12:47:21','','Post - welcome to our new site graphic','','inherit','closed','open','','post-welcome-to-our-new-site-graphic','','','2013-09-03 12:47:21','2013-09-03 12:47:21','',1891,'http://redwingconsulting.com/wp-content/uploads/Post-welcome-to-our-new-site-graphic.png',0,'attachment','image/png',0),(2633,1,'2013-09-03 13:02:14','2013-09-03 13:02:14','<p style=\"text-align: justify;\"><a href=\"http://redwingconsulting.com/general-posts/welcome-to-redwingconsultings-website/attachment/post-welcome-to-our-new-site-graphic/\" rel=\"attachment wp-att-2632\"><img class=\"alignnone size-full wp-image-2632\" alt=\"Post - welcome to our new site graphic\" src=\"http://redwingconsulting.com/wp-content/uploads/Post-welcome-to-our-new-site-graphic.png\" width=\"700\" height=\"180\" /></a></p>\r\n<p style=\"text-align: justify;\"><strong><span style=\"color: #993300;\">Welcome to the new Redwing Consulting website!</span></strong></p>\r\n<p style=\"text-align: justify;\">This website aims to address the commercial, organizational and marketing issues that mobile operators and telcos face as they monetize their Big Data assets.</p>\r\n<p style=\"text-align: justify;\">The telecoms industry is entering a critical phase as the seismic shift from voice and sms towards data services continues apace. This shift will require a dramatic transformation of telecoms organizations in all markets around the world.</p>\r\n<p style=\"text-align: justify;\">A critical part of that transformation will be turning the incredibly rich data assets owned by every telecoms operator into profitable revenue streams.</p>\r\n<p style=\"text-align: justify;\">Building on over twenty years experience of helping telecoms operators to transform their businesses, Redwing brings a powerful market-driven context to the challenge of Big Data monetization, combining end-user analysis with deep insights into the value chains, partnerships and customer-facing processes that will be required to turn Big Data into a major future revenue stream.</p>\r\n<p style=\"text-align: justify;\">We believe telecoms operators are the natural Big Data companies, and have the potential to combine data analytics with innovative business models in order to compete with - and even exceed - companies such as Google, Facebook and Amazon in this critical future business opportunity.</p>\r\n<p style=\"text-align: justify;\"><strong> <span style=\"color: #993300;\">Yours,</span></strong></p>\r\n<p style=\"text-align: justify;\"><strong><span style=\"color: #993300;\">The Redwing Team</span></strong></p>','Welcome to Redwing Consulting\'s Big Data website!','','inherit','closed','open','','1891-revision-v1','','','2013-09-03 13:02:14','2013-09-03 13:02:14','',1891,'http://redwingconsulting.com/uncategorized/1891-revision-v1/',0,'revision','',0),(2634,1,'2013-09-03 13:11:48','2013-09-03 13:11:48','<img class=\"alignnone size-full wp-image-2549\" alt=\"Post - big data graphic\" src=\"http://redwingconsulting.com/wp-content/uploads/Post-big-data-graphic.jpg\" width=\"700\" height=\"250\" />\r\n<h4 style=\"text-align: justify;\"><b>In the face of shrinking revenues and declining operating margins from their core communications services, mobile operators are retooling their business models in pursuit of new sources of top and bottom line growth.  Mobile carriers have access to unparalleled amounts of customer and network data, and yet they are only just beginning to unlock the value of this information. Historically, operators have assumed the roles of enablers for information flows, with surprisingly little visibility into the context and content of their captive data assets. Utilized intelligently and creatively, this data holds the key to an intimate understanding of customer needs and preferences, and in a broader sense, the successful evolution of the role of operators at the center of the mobile communications eco-system.</b></h4>\r\n<h5 style=\"text-align: justify;\"><b>What is Big Data for the operators?</b></h5>\r\n<p style=\"text-align: justify;\">Mobile operators are the ‘natural’ Big Data companies, given they have a unique view into the behaviour and preferences of millions of customers by virtue of the network data that they process on a daily basis. Any activity which touches the wireless infrastructure - voice calls, data transmissions and app downloads - creates a digital footprint which can be analyzed and synthesized into valuable insights.</p>\r\n<p style=\"text-align: justify;\">And with the average smartphone now being active on the network for twenty hours per day (as measured by global operator Teléfonica), it is clear that mobile devices are becoming deeply embedded into the lives of the majority of users.</p>\r\n<p style=\"text-align: justify;\">The diagram below outlines the diverse nature of the available network data. The decreasing cost of data storage coupled with the availability of high performance computing applications now enables operators to create information-based offerings - not only for their own subscriber base, but also for third party organisations seeking a better understanding of their mobile users.</p>\r\n&nbsp;\r\n<p align=\"center\"><img class=\"size-full wp-image-2546 aligncenter\" alt=\"Post - big data chart 1\" src=\"http://redwingconsulting.com/wp-content/uploads/Post-big-data-chart-1.jpg\" width=\"443\" height=\"297\" /></p>\r\n<p style=\"text-align: justify;\"><strong>Structured data</strong> is the accumulation of bulk transaction and profile records amassed by operators on a daily basis:</p>\r\n\r\n<ul style=\"text-align: justify;\">\r\n	<li>Itemized calling and messaging records - CDRs/xDRs</li>\r\n	<li>Electronic data records - Web logs, searches</li>\r\n	<li>Geo-positioning data records - Location coordinates, time, duration</li>\r\n	<li>Billing profile records - Gender, age, address, spend</li>\r\n</ul>\r\n<p style=\"text-align: justify;\"><strong>Unstructured data</strong> reflects the detailed interactions between subscribers within the network represented by the exchange of textual, numeric and graphical content:</p>\r\n\r\n<ul style=\"text-align: justify;\">\r\n	<li>Social media posts</li>\r\n	<li>Web browsing</li>\r\n	<li>Media downloads and streams</li>\r\n	<li>E-books and newsreader content</li>\r\n	<li>App usage and interactions</li>\r\n</ul>\r\n<p style=\"text-align: justify;\"><strong>Inferred data</strong> comprises the patterns of behaviour derived from observed social media activity and point-to-point movements within the network service area</p>\r\n\r\n<ul>\r\n	<li style=\"text-align: justify;\">Social graph and influence graph - relationships, personal interests, attitudes, sentiments</li>\r\n	<li style=\"text-align: justify;\">Location-based activity and context - retail footfall, travel dynamics, social preferences</li>\r\n</ul>\r\n<p style=\"text-align: justify;\">With this wealth of data becoming accessible to operators, their attention is turning to the use of advanced data analytics in order to drive internal initiatives - such as customer loyalty programmes and service personalisation - as well as monetizing the latent value of this information with the development of new offerings for B2B markets.</p>\r\n<p style=\"text-align: justify;\">Over time subscriber data with this degree of specificity and richness has the potential to become a new asset class - with a corresponding balance sheet valuation - for network operators.</p>\r\n<b>How are the operators exploiting this opportunity?</b>\r\n<p style=\"text-align: justify;\">The mobile operators with ‘smart’ capabilities such as dynamic network policy management, high performance computing and in-memory analytics are able to utilize these data assets in order to manage the customer experience in an increasingly intimate manner.</p>\r\n<p style=\"text-align: justify;\">The “who, what, when and how” dimensions of marketing campaign design and management take on new levels of specificity and precision with the so-called ‘720-degree’ view of customers uniquely available to operators:</p>\r\n\r\n<ul style=\"text-align: justify;\">\r\n	<li>An internal, 360-degree view of their customers i.e. what are their product and service needs? how and when and are they using the services? what stimulates greater engagement levels?</li>\r\n	<li>An external, 360-degree view of how they utilize the available services in their daily lives i.e. where do they live, work and play? who are they interacting with? how and why are their services preferences shifting?</li>\r\n</ul>\r\n<p style=\"text-align: justify;\">This adds a powerful dimension to the market segmentation process, as well as informing the customer experience and campaign design programs that flow from it. By knowing more about their subscriber base, operators can devise precise marketing messages that reach the right target customers, at the right time and most importantly in the right context.</p>\r\n<p style=\"text-align: justify;\">The fusion of subscriber, network and social media data now will allow operators to perform their ‘business-as-usual’ processes more efficiently and effectively - defining new market segments, interacting dynamically with both customers and channel partners and proactively addressing their specific demands as individual stakeholders.</p>\r\n<p align=\"center\"><img class=\"size-full wp-image-2547 alignnone\" alt=\"Post - big data chart 2\" src=\"http://redwingconsulting.com/wp-content/uploads/Post-big-data-chart-2.jpg\" width=\"350\" height=\"245\" /></p>\r\n<p style=\"text-align: justify;\">As an example, a number of operators have been successful in refining their customer segmentation models Indonesia through the analysis of subscriber-generated information sourced from custom built self-care portals.</p>\r\n<p style=\"text-align: justify;\">This data analysis has enabled them to stratify their customer bases into multiple precisely-defined micro segments, each with discrete behavioral attributes and actionable characteristics. These operators have used this information to generate a continuous stream of segment-specific direct marketing promotions in order to stimulate customer adoption and usage.</p>\r\n\r\n<h5 style=\"text-align: justify;\"><b>What are the new revenue sources from Big Data?</b></h5>\r\n<p style=\"text-align: justify;\">The competitive environment in which any incumbent mobile operator is participating today is radically different to the market place in which they first launched their services.  Invariably they are confronting a new breed of competitors resulting from convergence, where traditional device and service lines blur and companies diversify outside of their original markets.</p>\r\n<p style=\"text-align: justify;\">Intense competition and commoditisation of communications services are driving increased network traffic and usage, but currently it is the new wave OTT messaging providers that are winning the battle for consumer mindshare and hence taking increasing revenue share.</p>\r\n<p style=\"text-align: justify;\">In order to assert their position in this newly-emerging eco-system, mobile operators are pursuing new lines of business that have the potential both to monetize the value of their big data assets and to entrench the operators as a pivotal player in these markets:</p>\r\n<p align=\"center\"><img class=\"size-full wp-image-2548 aligncenter\" alt=\"Post - big data chart 3\" src=\"http://redwingconsulting.com/wp-content/uploads/Post-big-data-chart-3.jpg\" width=\"503\" height=\"233\" /></p>\r\n<p style=\"text-align: justify;\"><b>Customer insights</b> - aggregated and anonymised mobile subscriber data has extreme value for a wide array of commercial and public services organisations: retailers (store location planning, campaign design), local government administrations (urban planning), advertising companies (outdoor media mapping), sports and entertainment venues (audience profiling).</p>\r\n<p style=\"text-align: justify;\"><b>Data hosting</b> - by virtue of their service provider legacy, strict industry-wide regulatory framework and data protection obligations, the mobile operators have developed very strong trust relationships with consumers and businesses alike. This opens up the prospect of operators utilising their data assets in order to host security and authentication-based services on behalf of financial institutions, government agencies and e-commerce companies. Identity management, access control and user authentication are all part of the service portfolios being developed by the leading US and European operators.</p>\r\n<p style=\"text-align: justify;\"><b>Third party applications</b> - rather than viewing companies which provide digital services over the network as competitors, increasingly operators are seeing them as business partners. In principle, any service that requires a set of enabling utilities such as customer billing, problem resolution, security and authentication services can be interfaced directly with the host systems and databases in the mobile operator environment. The demand for these hard-wired services will grow rapidly as e-commerce, mobile healthcare and machine-to-machine (M2M) applications become ubiquitous.</p>\r\n<p style=\"text-align: justify;\">The incumbent network operators therefore have the opportunity to create a ‘two-sided’ business model, whereby they leverage the latent worth of their unique assets - namely their captive subscriber data and their accumulated reputation capital.</p>\r\n\r\n<ul style=\"text-align: justify;\">\r\n	<li>Firstly, they create more intimate relationships with their existing ‘downstream’ mobile subscribers, through a relentless focus on customer experience management and service personalization</li>\r\n	<li>Secondly, they form ‘upstream’ strategic partnerships with both private and public sector organizations, underpinned by a new product and service portfolio founded on the principles of privacy, trust and security</li>\r\n</ul>\r\n<p style=\"text-align: justify;\">Executed well, this two-sided approach is virtually impossible for any communications service provider without a self-provisioned network to emulate successfully.  The pathway for the network operators to assume the central position in the rapidly-evolving mobile services eco-system is wide open.</p>\r\n&nbsp;','Big data monetization - the Jewel in the Crown for telecom operators','','inherit','closed','open','','2544-revision-v1','','','2013-09-03 13:11:48','2013-09-03 13:11:48','',2544,'http://redwingconsulting.com/uncategorized/2544-revision-v1/',0,'revision','',0),(2635,1,'2013-08-02 15:04:27','2013-08-02 15:04:27','Test post 1','Test post 1','','trash','closed','open','','test-post-1','','','2013-09-12 16:22:57','2013-09-12 16:22:57','',0,'http://redwingconsulting.com/?p=2635',0,'post','',0),(2636,1,'2013-09-03 15:05:04','2013-09-03 15:05:04','Test post 1','Test post 1','','inherit','closed','open','','2635-revision-v1','','','2013-09-03 15:05:04','2013-09-03 15:05:04','',2635,'http://redwingconsulting.com/uncategorized/2635-revision-v1/',0,'revision','',0),(2637,1,'2013-08-03 15:05:11','2013-08-03 15:05:11','Test post 2','Test post 2','','trash','closed','open','','test-post-2','','','2013-09-12 16:22:57','2013-09-12 16:22:57','',0,'http://redwingconsulting.com/?p=2637',0,'post','',0),(2638,1,'2013-09-03 15:05:33','2013-09-03 15:05:33','Test post 2','Test post 2','','inherit','closed','open','','2637-revision-v1','','','2013-09-03 15:05:33','2013-09-03 15:05:33','',2637,'http://redwingconsulting.com/uncategorized/2637-revision-v1/',0,'revision','',0),(2639,1,'2013-08-04 15:05:44','2013-08-04 15:05:44','Test post 3','Test post 3','','trash','closed','open','','test-post-3','','','2013-09-12 16:22:57','2013-09-12 16:22:57','',0,'http://redwingconsulting.com/?p=2639',0,'post','',0),(2640,1,'2013-09-03 15:06:07','2013-09-03 15:06:07','Test post 3','Test post 3','','inherit','closed','open','','2639-revision-v1','','','2013-09-03 15:06:07','2013-09-03 15:06:07','',2639,'http://redwingconsulting.com/uncategorized/2639-revision-v1/',0,'revision','',0),(2641,1,'2013-08-05 15:06:16','2013-08-05 15:06:16','Test post 4','Test post 4','','trash','closed','open','','test-post-4','','','2013-09-12 16:22:57','2013-09-12 16:22:57','',0,'http://redwingconsulting.com/?p=2641',0,'post','',0),(2642,1,'2013-09-03 15:06:48','2013-09-03 15:06:48','Test post 4','Test post 4','','inherit','closed','open','','2641-revision-v1','','','2013-09-03 15:06:48','2013-09-03 15:06:48','',2641,'http://redwingconsulting.com/uncategorized/2641-revision-v1/',0,'revision','',0),(2647,1,'2013-03-17 14:29:46','2013-03-17 14:29:46','<a href=\"http://redwingconsulting.com/privacy-policy/attachment/page-privacy-policy-graphic-2/\" rel=\"attachment wp-att-1247\"><img class=\"alignnone size-full wp-image-1247\" alt=\"Page - Privacy Policy - graphic 2\" src=\"http://redwingconsulting.com/wp-content/uploads/Page-Privacy-Policy-graphic-2.jpg\" width=\"700\" height=\"228\" /></a>\r\n<p style=\"text-align: justify;\">Redwing respects the privacy of its customers and visitors. If you have any questions about the operation of our website, please send an email to <a href=\"mailto:siteadmin@redwingconsulting.com\">siteadmin@redwingconsulting.com</a>.</p>\r\n<p style=\"text-align: justify;\">Our website only collects names, email addresses and other personal information from customers and visitors when submitted via one of our online forms, such as our feedback form. This data is used solely by Redwing and is not shared, traded, or sold to third parties under any circumstances.</p>\r\n<p style=\"text-align: justify;\">Customers can edit their personal information by sending an email to request account changes to <a href=\"mailto:siteadmin@redwingconsulting.com\">siteadmin@redwingconsulting.com</a>.</p>\r\n<p style=\"text-align: justify;\">Our website only uses “cookies” for the purposes of improving the performance of the website, and data is only analysed in the aggregate. No cookies are collected for marketing, promotional or other non-website-performance related uses.</p>\r\n<p style=\"text-align: justify;\">Our web-server does record IP addresses from all visitors to our site. An IP address is a number that is automatically assigned to your computer when you use the Internet. We use IP addresses to help diagnose problems with our server, to administer our site, to analyze trends, to track user movement, and to gather broad demographic information—all for the purpose of continually improving our website and delivering personalized, custom content. IP addresses are not linked to personally identifiable information, and their collection is standard procedure in most web-server environments.</p>\r\n<p style=\"text-align: justify;\">Our website may contain links to other websites. Please note that when you click on one of these links, you are entering another website, for which Redwing is not responsible.</p>\r\n<p style=\"text-align: justify;\">By using redwingconsulting.com, you signify your agreement to our privacy policy as stated above. Note that this policy may be revised periodically without notice. Please re-read this policy prior to submitting any personal information if you have concerns about how your information is being collected and used.</p>','Privacy policy','','inherit','closed','open','','190-revision-v1','','','2013-03-17 14:29:46','2013-03-17 14:29:46','',190,'http://redwingconsulting.com/uncategorized/190-revision-v1/',0,'revision','',0),(2648,1,'2013-03-18 12:27:25','2013-03-18 12:27:25','<a href=\"http://redwingconsulting.com/terms-and-conditions/attachment/page-terms-conditions-graphic-2/\" rel=\"attachment wp-att-1253\"><img class=\"alignnone size-full wp-image-1253\" alt=\"Page - Terms &amp; Conditions graphic 2\" src=\"http://redwingconsulting.com/wp-content/uploads/Page-Terms-Conditions-graphic-2.jpg\" width=\"700\" height=\"261\" /></a>\r\n<p style=\"text-align: justify;\">This page tells you the terms of use which you agree to when you use redwingconsulting.com. redwingconsulting.com is owned and managed by Redwing, Level 24 Tower 1, One Raffles Place, Singapore 048616. Please read these terms of use carefully before you start to use the site.</p>\r\n<p style=\"text-align: justify;\"><span style=\"text-decoration: underline;\">Using redwingconsulting.com</span></p>\r\n<p style=\"text-align: justify;\">You agree to use this site only for lawful purposes, and in a manner that does not infringe the rights of, or restrict or inhibit the use and enjoyment of, this site by any third party.</p>\r\n<p style=\"text-align: justify;\">We aim to update our site regularly, and may change the content at any time.</p>\r\n<p style=\"text-align: justify;\">By using this site, you indicate that you accept these terms of use and that you agree to abide by them. If you do not agree to these terms of use, please refrain from using our site.</p>\r\n<p style=\"text-align: justify;\"><span style=\"text-decoration: underline;\">Linking to and from redwingconsulting.com</span></p>\r\n<p style=\"text-align: justify;\">We welcome and encourage other websites to link to the information that is hosted on these pages, and you don’t have to ask permission to link to redwingconsulting.com.</p>\r\n<p style=\"text-align: justify;\">However, we don’t give you permission to suggest that your website is associated with, or endorsed by, redwingconsulting.com.</p>\r\n<p style=\"text-align: justify;\">Where our site contains links to other sites and resources provided by third parties, these links are provided for your information only. We have no control over the contents of those sites or resources, and accept no responsibility for them or for any loss or damage that may arise from your use of them.</p>\r\n<p style=\"text-align: justify;\"><span style=\"text-decoration: underline;\">Using redwingconsulting.com content</span></p>\r\n<p style=\"text-align: justify;\">The content on redwingconsulting.com is original content generated by Redwing. The material featured on this website is subject to copyright protection unless otherwise indicated.</p>\r\n<p style=\"text-align: justify;\"><span style=\"text-decoration: underline;\">Disclaimer</span></p>\r\n<p style=\"text-align: justify;\">While we make every effort to keep redwingconsulting.com up to date, we don’t provide any guarantees, conditions or warranties as to the accuracy of the information on the site.</p>\r\n<p style=\"text-align: justify;\">We don’t accept liability for loss or damage incurred by users of the website, whether direct, indirect or consequential, whether caused by tort, breach of contract or otherwise. This includes loss of:</p>\r\n<p style=\"text-align: justify;\">- income or revenue</p>\r\n<p style=\"text-align: justify;\">- business</p>\r\n<p style=\"text-align: justify;\">- profits or contracts</p>\r\n<p style=\"text-align: justify;\">- anticipated savings</p>\r\n<p style=\"text-align: justify;\">- data</p>\r\n<p style=\"text-align: justify;\">- goodwill</p>\r\n<p style=\"text-align: justify;\">- tangible property</p>\r\n<p style=\"text-align: justify;\">or wasted management or office time in connection with our site or in connection with the use, inability to use, or results of the use of our site, any websites linked to it and any materials posted on it. This condition shall not prevent claims for loss of or damage to your tangible property or any other claims for direct financial loss that are not excluded by any of the categories set out above.</p>\r\n<p style=\"text-align: justify;\">This does not affect our liability for death or personal injury arising from our negligence, nor our liability for fraudulent misrepresentation or misrepresentation as to a fundamental matter, nor any other liability which cannot be excluded or limited under applicable law.</p>\r\n<p style=\"text-align: justify;\"><span style=\"text-decoration: underline;\">Information about you and your visits to redwingconsulting.com</span></p>\r\n<p style=\"text-align: justify;\">We process information about you in accordance with our privacy policy. By using our site, you consent to such processing and you warrant that all data provided by you is accurate.</p>\r\n<p style=\"text-align: justify;\"><span style=\"text-decoration: underline;\">Virus protection</span></p>\r\n<p style=\"text-align: justify;\">We make every effort to check and test material at all stages of production, however you must take your own precautions to ensure that the process which you employ for accessing this website does not expose you to the risk of viruses, malicious computer code or other forms of interference which may damage your own computer system.</p>\r\n<p style=\"text-align: justify;\">We can’t accept any responsibility for any loss, disruption or damage to your data or your computer system which may occur whilst using material derived from this website.</p>\r\n<p style=\"text-align: justify;\"><span style=\"text-decoration: underline;\">Viruses, hacking and other offences</span></p>\r\n<p style=\"text-align: justify;\">You must not misuse our site by knowingly introducing viruses, trojans, worms, logic bombs or other material which is malicious or technologically harmful. You must not attempt to gain unauthorised access to our site, the server on which our site is stored or any server, computer or database connected to our site. You must not attack our site via a denial-of-service attack or a distributed denial-of-service attack.</p>\r\n<p style=\"text-align: justify;\">We will report any such breach to the relevant law enforcement authorities and we will co-operate with those authorities by disclosing your identity to them.</p>\r\n<p style=\"text-align: justify;\"><span style=\"text-decoration: underline;\">Governing law</span></p>\r\n<p style=\"text-align: justify;\">These terms and conditions shall be governed by and construed in accordance with the laws of Singapore. Any dispute arising under these terms and conditions shall be subject to the exclusive jurisdiction of the courts of Singapore.</p>\r\n<p style=\"text-align: justify;\"><span style=\"text-decoration: underline;\">General</span></p>\r\n<p style=\"text-align: justify;\">We accept no liability for any failure to comply with these terms and conditions where such failure is due to circumstance beyond our reasonable control.</p>\r\n<p style=\"text-align: justify;\">If we waive any rights available to us under these terms and conditions on one occasion, this does not means that those rights will automatically be waived on any other occasion.</p>\r\n<p style=\"text-align: justify;\">If any of these terms and conditions are held to be invalid, unenforceable or illegal for any reason, the remaining terms and conditions shall nevertheless continue in full force.</p>\r\n<p style=\"text-align: justify;\"><span style=\"text-decoration: underline;\">Revisions to these terms</span></p>\r\n<p style=\"text-align: justify;\">We may at any time revise these terms and conditions without notice. Please check these terms and conditions regularly, as continued use of the redwingconsulting.com website after a change has been made is your acceptance of the change.</p>','Terms and conditions','','inherit','closed','open','','188-revision-v1','','','2013-03-18 12:27:25','2013-03-18 12:27:25','',188,'http://redwingconsulting.com/uncategorized/188-revision-v1/',0,'revision','',0),(2649,1,'2013-09-03 16:23:19','2013-09-03 16:23:19','<a href=\"http://redwingconsulting.com/terms-and-conditions/attachment/page-terms-conditions-graphic-2/\" rel=\"attachment wp-att-1253\"><img class=\"alignnone size-full wp-image-1253\" alt=\"Page - Terms &amp; Conditions graphic 2\" src=\"http://redwingconsulting.com/wp-content/uploads/Page-Terms-Conditions-graphic-2.jpg\" width=\"700\" height=\"261\" /></a>\r\n<p style=\"text-align: justify;\">This page tells you the terms of use which you agree to when you use redwingconsulting.com. redwingconsulting.com is owned and managed by Redwing Consulting Ltd, Arena Business Centre, Holyrood Close, Poole BH17 7BA, England. Please read these terms of use carefully before you start to use the site.</p>\r\n<p style=\"text-align: justify;\"><span style=\"text-decoration: underline;\">Using redwingconsulting.com</span></p>\r\n<p style=\"text-align: justify;\">You agree to use this site only for lawful purposes, and in a manner that does not infringe the rights of, or restrict or inhibit the use and enjoyment of, this site by any third party.</p>\r\n<p style=\"text-align: justify;\">We aim to update our site regularly, and may change the content at any time.</p>\r\n<p style=\"text-align: justify;\">By using this site, you indicate that you accept these terms of use and that you agree to abide by them. If you do not agree to these terms of use, please refrain from using our site.</p>\r\n<p style=\"text-align: justify;\"><span style=\"text-decoration: underline;\">Linking to and from redwingconsulting.com</span></p>\r\n<p style=\"text-align: justify;\">We welcome and encourage other websites to link to the information that is hosted on these pages, and you don’t have to ask permission to link to redwingconsulting.com.</p>\r\n<p style=\"text-align: justify;\">However, we don’t give you permission to suggest that your website is associated with, or endorsed by, redwingconsulting.com.</p>\r\n<p style=\"text-align: justify;\">Where our site contains links to other sites and resources provided by third parties, these links are provided for your information only. We have no control over the contents of those sites or resources, and accept no responsibility for them or for any loss or damage that may arise from your use of them.</p>\r\n<p style=\"text-align: justify;\"><span style=\"text-decoration: underline;\">Using redwingconsulting.com content</span></p>\r\n<p style=\"text-align: justify;\">The content on redwingconsulting.com is original content generated by Redwing. The material featured on this website is subject to copyright protection unless otherwise indicated.</p>\r\n<p style=\"text-align: justify;\"><span style=\"text-decoration: underline;\">Disclaimer</span></p>\r\n<p style=\"text-align: justify;\">While we make every effort to keep redwingconsulting.com up to date, we don’t provide any guarantees, conditions or warranties as to the accuracy of the information on the site.</p>\r\n<p style=\"text-align: justify;\">We don’t accept liability for loss or damage incurred by users of the website, whether direct, indirect or consequential, whether caused by tort, breach of contract or otherwise. This includes loss of:</p>\r\n<p style=\"text-align: justify;\">- income or revenue</p>\r\n<p style=\"text-align: justify;\">- business</p>\r\n<p style=\"text-align: justify;\">- profits or contracts</p>\r\n<p style=\"text-align: justify;\">- anticipated savings</p>\r\n<p style=\"text-align: justify;\">- data</p>\r\n<p style=\"text-align: justify;\">- goodwill</p>\r\n<p style=\"text-align: justify;\">- tangible property</p>\r\n<p style=\"text-align: justify;\">or wasted management or office time in connection with our site or in connection with the use, inability to use, or results of the use of our site, any websites linked to it and any materials posted on it. This condition shall not prevent claims for loss of or damage to your tangible property or any other claims for direct financial loss that are not excluded by any of the categories set out above.</p>\r\n<p style=\"text-align: justify;\">This does not affect our liability for death or personal injury arising from our negligence, nor our liability for fraudulent misrepresentation or misrepresentation as to a fundamental matter, nor any other liability which cannot be excluded or limited under applicable law.</p>\r\n<p style=\"text-align: justify;\"><span style=\"text-decoration: underline;\">Information about you and your visits to redwingconsulting.com</span></p>\r\n<p style=\"text-align: justify;\">We process information about you in accordance with our privacy policy. By using our site, you consent to such processing and you warrant that all data provided by you is accurate.</p>\r\n<p style=\"text-align: justify;\"><span style=\"text-decoration: underline;\">Virus protection</span></p>\r\n<p style=\"text-align: justify;\">We make every effort to check and test material at all stages of production, however you must take your own precautions to ensure that the process which you employ for accessing this website does not expose you to the risk of viruses, malicious computer code or other forms of interference which may damage your own computer system.</p>\r\n<p style=\"text-align: justify;\">We can’t accept any responsibility for any loss, disruption or damage to your data or your computer system which may occur whilst using material derived from this website.</p>\r\n<p style=\"text-align: justify;\"><span style=\"text-decoration: underline;\">Viruses, hacking and other offences</span></p>\r\n<p style=\"text-align: justify;\">You must not misuse our site by knowingly introducing viruses, trojans, worms, logic bombs or other material which is malicious or technologically harmful. You must not attempt to gain unauthorised access to our site, the server on which our site is stored or any server, computer or database connected to our site. You must not attack our site via a denial-of-service attack or a distributed denial-of-service attack.</p>\r\n<p style=\"text-align: justify;\">We will report any such breach to the relevant law enforcement authorities and we will co-operate with those authorities by disclosing your identity to them.</p>\r\n<p style=\"text-align: justify;\"><span style=\"text-decoration: underline;\">Governing law</span></p>\r\n<p style=\"text-align: justify;\">These terms and conditions shall be governed by and construed in accordance with the laws of Singapore. Any dispute arising under these terms and conditions shall be subject to the exclusive jurisdiction of the courts of Singapore.</p>\r\n<p style=\"text-align: justify;\"><span style=\"text-decoration: underline;\">General</span></p>\r\n<p style=\"text-align: justify;\">We accept no liability for any failure to comply with these terms and conditions where such failure is due to circumstance beyond our reasonable control.</p>\r\n<p style=\"text-align: justify;\">If we waive any rights available to us under these terms and conditions on one occasion, this does not means that those rights will automatically be waived on any other occasion.</p>\r\n<p style=\"text-align: justify;\">If any of these terms and conditions are held to be invalid, unenforceable or illegal for any reason, the remaining terms and conditions shall nevertheless continue in full force.</p>\r\n<p style=\"text-align: justify;\"><span style=\"text-decoration: underline;\">Revisions to these terms</span></p>\r\n<p style=\"text-align: justify;\">We may at any time revise these terms and conditions without notice. Please check these terms and conditions regularly, as continued use of the redwingconsulting.com website after a change has been made is your acceptance of the change.</p>','Terms and conditions','','inherit','closed','open','','188-revision-v1','','','2013-09-03 16:23:19','2013-09-03 16:23:19','',188,'http://redwingconsulting.com/uncategorized/188-revision-v1/',0,'revision','',0),(2650,1,'2013-09-03 16:31:49','2013-09-03 16:31:49','<img class=\"alignnone size-full wp-image-2549\" alt=\"Post - big data graphic\" src=\"http://redwingconsulting.com/wp-content/uploads/Post-big-data-graphic.jpg\" width=\"700\" height=\"250\" />\r\n<h4 style=\"text-align: justify;\"><b>In the face of shrinking revenues and declining operating margins from their core communications services, mobile operators are retooling their business models in pursuit of new sources of top and bottom line growth.  Mobile carriers have access to unparalleled amounts of customer and network data, and yet they are only just beginning to unlock the value of this information. Historically, operators have assumed the roles of enablers for information flows, with surprisingly little visibility into the context and content of their captive data assets. Utilized intelligently and creatively, this data holds the key to an intimate understanding of customer needs and preferences, and in a broader sense, the successful evolution of the role of operators at the center of the mobile communications eco-system.</b></h4>\r\n<h5 style=\"text-align: justify;\"><b>What is Big Data for the operators?</b></h5>\r\n<p style=\"text-align: justify;\">Mobile operators are the ‘natural’ Big Data companies, given they have a unique view into the behaviour and preferences of millions of customers by virtue of the network data that they process on a daily basis. Any activity which touches the wireless infrastructure - voice calls, data transmissions and app downloads - creates a digital footprint which can be analyzed and synthesized into valuable insights.</p>\r\n<p style=\"text-align: justify;\">And with the average smartphone now being active on the network for twenty hours per day (as measured by global operator Teléfonica), it is clear that mobile devices are becoming deeply embedded into the lives of the majority of users.</p>\r\n<p style=\"text-align: justify;\">The diagram below outlines the diverse nature of the available network data. The decreasing cost of data storage coupled with the availability of high performance computing applications now enables operators to create information-based offerings - not only for their own subscriber base, but also for third party organisations seeking a better understanding of their mobile users.</p>\r\n&nbsp;\r\n<p align=\"center\"><img class=\"size-full wp-image-2546 aligncenter\" alt=\"Post - big data chart 1\" src=\"http://redwingconsulting.com/wp-content/uploads/Post-big-data-chart-1.jpg\" width=\"443\" height=\"297\" /></p>\r\n<p style=\"text-align: justify;\"><strong>Structured data</strong> is the accumulation of bulk transaction and profile records amassed by operators on a daily basis:</p>\r\n\r\n<ul style=\"text-align: justify;\">\r\n	<li>Itemized calling and messaging records - CDRs/xDRs</li>\r\n	<li>Electronic data records - Web logs, searches</li>\r\n	<li>Geo-positioning data records - Location coordinates, time, duration</li>\r\n	<li>Billing profile records - Gender, age, address, spend</li>\r\n</ul>\r\n<p style=\"text-align: justify;\"><strong>Unstructured data</strong> reflects the detailed interactions between subscribers within the network represented by the exchange of textual, numeric and graphical content:</p>\r\n\r\n<ul style=\"text-align: justify;\">\r\n	<li>Social media posts</li>\r\n	<li>Web browsing</li>\r\n	<li>Media downloads and streams</li>\r\n	<li>E-books and newsreader content</li>\r\n	<li>App usage and interactions</li>\r\n</ul>\r\n<p style=\"text-align: justify;\"><strong>Inferred data</strong> comprises the patterns of behaviour derived from observed social media activity and point-to-point movements within the network service area</p>\r\n\r\n<ul>\r\n	<li style=\"text-align: justify;\">Social graph and influence graph - relationships, personal interests, attitudes, sentiments</li>\r\n	<li style=\"text-align: justify;\">Location-based activity and context - retail footfall, travel dynamics, social preferences</li>\r\n</ul>\r\n<p style=\"text-align: justify;\">With this wealth of data becoming accessible to operators, their attention is turning to the use of advanced data analytics in order to drive internal initiatives - such as customer loyalty programmes and service personalisation - as well as monetizing the latent value of this information with the development of new offerings for B2B markets.</p>\r\n<p style=\"text-align: justify;\">Over time subscriber data with this degree of specificity and richness has the potential to become a new asset class - with a corresponding balance sheet valuation - for network operators.</p>\r\n<b>How are the operators exploiting this opportunity?</b>\r\n<p style=\"text-align: justify;\">The mobile operators with ‘smart’ capabilities such as dynamic network policy management, high performance computing and in-memory analytics are able to utilize these data assets in order to manage the customer experience in an increasingly intimate manner.</p>\r\n<p style=\"text-align: justify;\">The “who, what, when and how” dimensions of marketing campaign design and management take on new levels of specificity and precision with the so-called ‘720-degree’ view of customers uniquely available to operators:</p>\r\n\r\n<ul style=\"text-align: justify;\">\r\n	<li>An internal, 360-degree view of their customers i.e. what are their product and service needs? how and when and are they using the services? what stimulates greater engagement levels?</li>\r\n	<li>An external, 360-degree view of how they utilize the available services in their daily lives i.e. where do they live, work and play? who are they interacting with? how and why are their services preferences shifting?</li>\r\n</ul>\r\n<p style=\"text-align: justify;\">This adds a powerful dimension to the market segmentation process, as well as informing the customer experience and campaign design programs that flow from it. By knowing more about their subscriber base, operators can devise precise marketing messages that reach the right target customers, at the right time and most importantly in the right context.</p>\r\n<p style=\"text-align: justify;\">The fusion of subscriber, network and social media data now will allow operators to perform their ‘business-as-usual’ processes more efficiently and effectively - defining new market segments, interacting dynamically with both customers and channel partners and proactively addressing their specific demands as individual stakeholders.</p>\r\n<p align=\"center\"><img class=\"size-full wp-image-2547 alignnone\" alt=\"Post - big data chart 2\" src=\"http://redwingconsulting.com/wp-content/uploads/Post-big-data-chart-2.jpg\" width=\"350\" height=\"245\" /></p>\r\n<p style=\"text-align: justify;\">As an example, a number of operators have been successful in refining their customer segmentation models Indonesia through the analysis of subscriber-generated information sourced from custom built self-care portals.</p>\r\n<p style=\"text-align: justify;\">This data analysis has enabled them to stratify their customer bases into multiple precisely-defined micro segments, each with discrete behavioral attributes and actionable characteristics. These operators have used this information to generate a continuous stream of segment-specific direct marketing promotions in order to stimulate customer adoption and usage.</p>\r\n\r\n<h5 style=\"text-align: justify;\"><b>What are the new revenue sources from Big Data?</b></h5>\r\n<p style=\"text-align: justify;\">The competitive environment in which any incumbent mobile operator is participating today is radically different to the market place in which they first launched their services.  Invariably they are confronting a new breed of competitors resulting from convergence, where traditional device and service lines blur and companies diversify outside of their original markets.</p>\r\n<p style=\"text-align: justify;\">Intense competition and commoditisation of communications services are driving increased network traffic and usage, but currently it is the new wave OTT messaging providers that are winning the battle for consumer mindshare and hence taking increasing revenue share.</p>\r\n<p style=\"text-align: justify;\">In order to assert their position in this newly-emerging eco-system, mobile operators are pursuing new lines of business that have the potential both to monetize the value of their big data assets and to entrench the operators as a pivotal player in these markets:</p>\r\n<p align=\"center\"><img class=\"size-full wp-image-2548 aligncenter\" alt=\"Post - big data chart 3\" src=\"http://redwingconsulting.com/wp-content/uploads/Post-big-data-chart-3.jpg\" width=\"503\" height=\"233\" /></p>\r\n<p style=\"text-align: justify;\"><b>Customer insights</b> - aggregated and anonymised mobile subscriber data has extreme value for a wide array of commercial and public services organisations: retailers (store location planning, campaign design), local government administrations (urban planning), advertising companies (outdoor media mapping), sports and entertainment venues (audience profiling).</p>\r\n<p style=\"text-align: justify;\"><b>Data hosting</b> - by virtue of their service provider legacy, strict industry-wide regulatory framework and data protection obligations, the mobile operators have developed very strong trust relationships with consumers and businesses alike. This opens up the prospect of operators utilising their data assets in order to host security and authentication-based services on behalf of financial institutions, government agencies and e-commerce companies. Identity management, access control and user authentication are all part of the service portfolios being developed by the leading US and European operators.</p>\r\n<p style=\"text-align: justify;\"><b>Third party applications</b> - rather than viewing companies which provide digital services over the network as competitors, increasingly operators are seeing them as business partners. In principle, any service that requires a set of enabling utilities such as customer billing, problem resolution, security and authentication services can be interfaced directly with the host systems and databases in the mobile operator environment. The demand for these hard-wired services will grow rapidly as e-commerce, mobile healthcare and machine-to-machine (M2M) applications become ubiquitous.</p>\r\n<p style=\"text-align: justify;\">The incumbent network operators therefore have the opportunity to create a ‘two-sided’ business model, whereby they leverage the latent worth of their unique assets - namely their captive subscriber data and their accumulated reputation capital.</p>\r\n\r\n<ul style=\"text-align: justify;\">\r\n	<li>Firstly, they create more intimate relationships with their existing ‘downstream’ mobile subscribers, through a relentless focus on customer experience management and service personalization</li>\r\n	<li>Secondly, they form ‘upstream’ strategic partnerships with both private and public sector organizations, underpinned by a new product and service portfolio founded on the principles of privacy, trust and security</li>\r\n</ul>\r\n<p style=\"text-align: justify;\">Executed well, this two-sided approach is virtually impossible for any communications service provider without a self-provisioned network to emulate successfully.  The pathway for the network operators to assume the central position in the rapidly-evolving mobile services eco-system is wide open.</p>\r\n&nbsp;','Big data monetization - the Jewel in the Crown for mobile operators','','inherit','closed','open','','2544-revision-v1','','','2013-09-03 16:31:49','2013-09-03 16:31:49','',2544,'http://redwingconsulting.com/uncategorized/2544-revision-v1/',0,'revision','',0),(2656,1,'2013-09-05 16:42:00','2013-09-05 16:42:00','','Nivo-Test','','publish','closed','closed','','nivo-test','','','2013-09-09 05:15:44','2013-09-09 05:15:44','',0,'http://redwingconsulting.com/?post_type=nivoslider&#038;p=2656',0,'nivoslider','',0),(2692,1,'2013-09-08 09:50:52','2013-09-08 09:50:52','','Toolbox','','inherit','closed','open','','toolbox','','','2013-09-08 09:50:52','2013-09-08 09:50:52','',0,'http://redwingconsulting.com/wp-content/uploads/Toolbox.jpg',0,'attachment','image/jpeg',0),(2693,1,'2013-09-08 09:52:24','2013-09-08 09:52:24','','Tools','','inherit','closed','open','','tools','','','2013-09-08 09:52:24','2013-09-08 09:52:24','',0,'http://redwingconsulting.com/wp-content/uploads/Tools.jpg',0,'attachment','image/jpeg',0),(2694,1,'2013-09-08 10:33:15','2013-09-08 10:33:15','','Ranking','','inherit','closed','open','','ranking','','','2013-09-08 10:33:15','2013-09-08 10:33:15','',0,'http://redwingconsulting.com/wp-content/uploads/Ranking.jpg',0,'attachment','image/jpeg',0),(2695,1,'2013-09-08 11:00:26','2013-09-08 11:00:26','','Useful links','','inherit','closed','open','','useful-links','','','2013-09-08 11:00:26','2013-09-08 11:00:26','',0,'http://redwingconsulting.com/wp-content/uploads/Useful-links.jpg',0,'attachment','image/jpeg',0),(2701,1,'2013-09-08 15:30:24','2013-09-08 15:30:24','<p style=\"text-align: center;\"><img class=\"size-full wp-image-1149 aligncenter\" alt=\"Page - Context - Title strip 3\" src=\"http://redwingconsulting.com/wp-content/uploads/Page-Context-Title-strip-3.jpg\" width=\"320\" height=\"40\" /></p>\r\n<p style=\"text-align: justify;\">This section provides a basic overview of how the Internet, ISP, Telecoms and Media industries are structured in Indonesia.</p>\r\n<p style=\"text-align: justify;\">It describes the primary sectors of each industry, the main players, the basic dynamics which have caused the industry to reach its present form, and the trends which are shaping its future.</p>\r\n<p style=\"text-align: center;\"><a href=\"http://redwingconsulting.com/context/internet-industry-structure/\" rel=\"attachment wp-att-1565\"><img class=\"alignnone size-full wp-image-1565\" alt=\"Page - Context - Internet industry structure graphic 2\" src=\"http://redwingconsulting.com/wp-content/uploads/Page-Context-Internet-industry-structure-graphic-2.jpg\" width=\"323\" height=\"115\" /></a>     <a href=\"http://redwingconsulting.com/context/isp-industry-structure/\" rel=\"attachment wp-att-1570\"><img class=\"alignnone size-full wp-image-1570\" alt=\"Page - Context - Internet industry structure graphic 3\" src=\"http://redwingconsulting.com/wp-content/uploads/Page-Context-Internet-industry-structure-graphic-3.jpg\" width=\"325\" height=\"116\" /></a></p>\r\n<p style=\"text-align: center;\"><a href=\"http://redwingconsulting.com/context/telecoms-industry-structure/\" rel=\"attachment wp-att-1573\"><img class=\"alignnone size-full wp-image-1573\" alt=\"Page - Context - Telecoms industry structure graphic 6\" src=\"http://redwingconsulting.com/wp-content/uploads/Page-Context-Telecoms-industry-structure-graphic-6.jpg\" width=\"325\" height=\"125\" /></a>     <a href=\"http://redwingconsulting.com/context/media-industry-structure/\" rel=\"attachment wp-att-1575\"><img class=\"alignnone size-full wp-image-1575\" alt=\"Page - Context - Media industry structure graphic 3\" src=\"http://redwingconsulting.com/wp-content/uploads/Page-Context-Media-industry-structure-graphic-3.jpg\" width=\"325\" height=\"125\" /></a></p>','Context','','inherit','closed','open','','17-revision-v1','','','2013-09-08 15:30:24','2013-09-08 15:30:24','',17,'http://redwingconsulting.com/uncategorized/17-revision-v1/',0,'revision','',0),(2702,1,'2013-03-17 10:36:03','2013-03-17 10:36:03','<a href=\"http://redwingconsulting.com/client-services/attachment/page-client-services-graphic-2/\" rel=\"attachment wp-att-1279\"><img class=\"alignnone size-full wp-image-1279\" alt=\"Page - Client Services - graphic 2\" src=\"http://redwingconsulting.com/wp-content/uploads/Page-Client-Services-graphic-2.jpg\" width=\"700\" height=\"270\" /></a>\r\n<p style=\"text-align: justify;\">Redwing is a boutique advisory firm that helps investment funds and technology-based companies identify, assess, secure and manage high-quality tech investments.</p>\r\n<p style=\"text-align: justify;\">We work with investors within a variety of project constructs, from acting as investment and business advisors to actively participating in growth ventures.</p>\r\n<p style=\"text-align: justify;\">We bring a unique combination of skills: a wealth of experience from having started up companies in the US, Europe and Asia, expertise in business strategy, business model development and strategic marketing, and many years of working in a variety of business sectors in Indonesia.</p>\r\n<p style=\"text-align: justify;\">If you are a current or intending investor in Indonesia, these are the types of questions we can help you answer:</p>\r\n\r\n<h5 style=\"text-align: justify;\">Understanding the Indonesian market</h5>\r\n<ul style=\"text-align: justify;\">\r\n	<li>What are the critical dynamics and trends in the Indonesian tech sector?</li>\r\n	<li>What is coming next in Indonesian tech that will suit my investment criteria?</li>\r\n	<li>Where are the opportunities to invest, and which key players in the tech sector should I watch?</li>\r\n</ul>\r\n<p style=\"padding-left: 30px;\">[peekaboo name=\"reveal1\" onhide=\"How Redwing can help you understand the Indonesian market ▼\" onshow=\"Redwing can help you understand the Indonesian market by:\"]<code></code>[peekaboo_content name=\"reveal1\"]</p>\r\n<p style=\"padding-left: 60px;\"><span style=\"font-size: large;\">› </span> Defining<strong> future trends</strong> in customers, technologies and services.</p>\r\n<p style=\"padding-left: 60px;\"><span style=\"font-size: large;\">› </span> Creating <strong>profiles of key companies</strong> in the tech sector.</p>\r\n<p style=\"padding-left: 60px;\"><span style=\"font-size: large;\">› </span> Constructing <strong>market forecasts and projections</strong>.</p>\r\n<p style=\"padding-left: 60px;\"><span style=\"font-size: medium;\"><span style=\"font-size: large;\">› </span> <span style=\"font-size: small;\">Creating <strong>sector profiles</strong> of different parts of the tech industry.</span></span></p>\r\n<p style=\"padding-left: 60px;\"><span style=\"font-size: large;\">› </span> Performing <strong>market research </strong>to support business concepts and investment plans.</p>\r\n<p style=\"padding-left: 60px;\"><span style=\"font-size: large;\">› </span> Undertaking <strong>market scans</strong> to identify opportunities, competitive threats and trends.</p>\r\n[/peekaboo_content]\r\n<h5 style=\"text-align: justify;\">Investing in the Indonesian tech sector</h5>\r\n<ul style=\"text-align: justify;\">\r\n	<li>Which segments in the tech sector should I target?</li>\r\n	<li>What growth strategy should I pursue in Indonesia?</li>\r\n	<li>How can I best manage risk?</li>\r\n</ul>\r\n<p style=\"padding-left: 30px;\">[peekaboo name=\"reveal2\" onhide=\"How Redwing can help you invest in the Indonesian tech sector ▼\" onshow=\"Redwing can help you invest in the Indonesian tech sector by:\"]<code></code>[peekaboo_content name=\"reveal2\"]</p>\r\n<p style=\"padding-left: 60px;\"><span style=\"font-size: large;\">› </span> Defining<strong> market entry strategies </strong>for investors new to Indonesia.</p>\r\n<p style=\"padding-left: 60px;\"><span style=\"font-size: large;\">› </span> Performing <strong>risk evaluations </strong>of companies, partners and business models.</p>\r\n<p style=\"padding-left: 60px;\"><span style=\"font-size: large;\">› </span> Defining <strong>investment targets</strong> that meet your investment criteria.</p>\r\n<p style=\"padding-left: 60px;\"><span style=\"font-size: large;\">› </span> Creating <strong>growth strategies </strong>for long-term investors.</p>\r\n<p style=\"padding-left: 60px;\"><span style=\"font-size: large;\">› </span> Undertaking <strong>market analyses</strong> of specific sub-sectors of the tech industry.</p>\r\n<p style=\"padding-left: 60px;\"><span style=\"font-size: large;\">› </span> Undertaking <strong>scenario planning </strong>to measure risks and rewards under different conditions.</p>\r\n[/peekaboo_content]\r\n<h5 style=\"text-align: justify;\">Doing deals</h5>\r\n<ul style=\"text-align: justify;\">\r\n	<li>I have a target investment in mind: what is its growth potential?</li>\r\n	<li>What is the best business model for this target company?</li>\r\n	<li>How much should I pay to invest, and what shareholding should I receive?</li>\r\n	<li>What risks do I need to watch for once I have invested?</li>\r\n</ul>\r\n<p style=\"padding-left: 30px;\">[peekaboo name=\"reveal3\" onhide=\"How Redwing can help you do deals in the Indonesian tech sector ▼\" onshow=\"Redwing can help you do deals in the Indonesian tech sector by:\"]<code></code>[peekaboo_content name=\"reveal3\"]</p>\r\n<p style=\"padding-left: 60px;\"><span style=\"font-size: large;\">› </span> Creating <strong>target profiles </strong>of suitable investment companies and opportunities.</p>\r\n<p style=\"padding-left: 60px;\"><span style=\"font-size: large;\">› </span> Performing<strong> valuations </strong>of target companies.</p>\r\n<p style=\"padding-left: 60px;\"><span style=\"font-size: large;\">› </span> Defining <strong>sustainable business models</strong> for target investments.</p>\r\n<p style=\"padding-left: 60px;\"><span style=\"font-size: large;\">› </span> Creating <strong>forecasting and financial models </strong>to support planned investments.</p>\r\n<p style=\"padding-left: 60px;\"><span style=\"font-size: large;\">› </span> Defining <strong>performance goals </strong>as part of the valuation and investment negotiation processes.</p>\r\n<p style=\"padding-left: 60px;\"><span style=\"font-size: large;\">› </span> Undertaking <strong>risk evaluations </strong>on planned investments.</p>\r\n[/peekaboo_content]\r\n<h5 style=\"text-align: justify;\">Managing investees</h5>\r\n<ul>\r\n	<li>What growth plan should the investee follow?</li>\r\n	<li>What governance needs to be put in place?</li>\r\n	<li>How do set realistic targets and then check that the investee is on track?</li>\r\n</ul>\r\n<p style=\"padding-left: 30px;\">[peekaboo name=\"reveal4\" onhide=\"How Redwing can help you manage investees in Indonesia ▼\" onshow=\"Redwing can help you manage investees in Indonesia by:\"]<code></code>[peekaboo_content name=\"reveal4\"]</p>\r\n<p style=\"padding-left: 60px;\"><span style=\"font-size: large;\">› </span> Defining a robust <strong>business plan </strong>to drive growth and efficient resource allocation.</p>\r\n<p style=\"padding-left: 60px;\"><span style=\"font-size: large;\">› </span> Implementing business processes that will enable the business to <strong>scale</strong>.</p>\r\n<p style=\"padding-left: 60px;\"><span style=\"font-size: large;\">› </span> Setting clear<strong> business targets </strong>to align founders, staff and investors.</p>\r\n<p style=\"padding-left: 60px;\"><span style=\"font-size: large;\">› </span> Creating <strong>market segmentation</strong> schemas to maximise customer uptake and satisfaction.</p>\r\n<p style=\"padding-left: 60px;\"><span style=\"font-size: large;\">› </span> Defining <strong>performance management </strong>processes to monitor the progress of the investment.</p>\r\n<p style=\"padding-left: 60px;\"><span style=\"font-size: large;\">› </span> Implementing clear <strong>governance processes </strong>to ensure controlled growth.</p>\r\n[/peekaboo_content]','Client Services','','inherit','closed','open','','30-revision-v1','','','2013-03-17 10:36:03','2013-03-17 10:36:03','',30,'http://redwingconsulting.com/uncategorized/30-revision-v1/',0,'revision','',0),(2703,1,'2013-09-08 15:31:35','2013-09-08 15:31:35','<p style=\"text-align: center;\"><img class=\"size-full wp-image-1151 aligncenter\" alt=\"Page - Investors - Title strip\" src=\"http://redwingconsulting.com/wp-content/uploads/Page-Investors-Title-strip.jpg\" width=\"320\" height=\"40\" /></p>\r\n<p style=\"text-align: justify;\">This section details how investors have approached the Indonesian tech sector, in terms of their investment strategies, deals completed and the portfolios they have built in Indonesia. It identifies the main categories of foreign and local investor, and describes how their approaches to Indonesia have differed.</p>\r\n<p style=\"text-align: justify;\">A timeline of key investment transactions is provided, together with brief profiles of all the main foreign and local investors, together with each investors\' portfolio of investments.</p>\r\n<p style=\"text-align: center;\"><a href=\"http://redwingconsulting.com/investors/investment-environment/\" rel=\"attachment wp-att-1152\"><img class=\"alignnone size-full wp-image-1152\" alt=\"Page - Investors - investment environment graphic 3\" src=\"http://redwingconsulting.com/wp-content/uploads/Page-Investors-investment-environment-graphic-3.jpg\" width=\"325\" height=\"125\" /></a>     <a href=\"http://redwingconsulting.com/investors/timeline-of-investments/\" rel=\"attachment wp-att-1154\"><img class=\"alignnone size-full wp-image-1154\" alt=\"Page - Investors - Timeline of investments graphic 2\" src=\"http://redwingconsulting.com/wp-content/uploads/Page-Investors-Timeline-of-investments-graphic-2.jpg\" width=\"325\" height=\"125\" /></a></p>\r\n<p style=\"text-align: center;\"><a href=\"http://redwingconsulting.com/investors/types-of-investors/\" rel=\"attachment wp-att-1511\"><img class=\"alignnone size-full wp-image-1511\" alt=\"Page - Investors - Types of investors graphic 3\" src=\"http://redwingconsulting.com/wp-content/uploads/Page-Investors-Types-of-investors-graphic-3.jpg\" width=\"325\" height=\"125\" /></a>     <a href=\"http://redwingconsulting.com/investors/local-investors/\" rel=\"attachment wp-att-1158\"><img class=\"alignnone size-full wp-image-1158\" alt=\"Page - Investors - Local investors graphic 4\" src=\"http://redwingconsulting.com/wp-content/uploads/Page-Investors-Local-investors-graphic-5.jpg\" width=\"325\" height=\"125\" /></a></p>\r\n<a href=\"http://redwingconsulting.com/investors/foreign-investors/\" rel=\"attachment wp-att-1524\"><img class=\"size-full wp-image-1524 aligncenter\" alt=\"Page - Investors - Foreign investors graphic 2\" src=\"http://redwingconsulting.com/wp-content/uploads/Page-Investors-Foreign-investors-graphic-2.jpg\" width=\"325\" height=\"125\" /></a>','Investors','','inherit','closed','open','','21-revision-v1','','','2013-09-08 15:31:35','2013-09-08 15:31:35','',21,'http://redwingconsulting.com/uncategorized/21-revision-v1/',0,'revision','',0),(2704,1,'2013-09-08 15:31:36','2013-09-08 15:31:36','<p style=\"text-align: center;\"><img class=\"size-full wp-image-1182 aligncenter\" alt=\"Page - Market Data - Title strip\" src=\"http://redwingconsulting.com/wp-content/uploads/Page-Market-Data-Title-strip.jpg\" width=\"320\" height=\"40\" /></p>\r\n<p style=\"text-align: justify;\">This section provides data and statistics covering the three major parts of the tech sector - internet, mobile and media - and provides user base forecasts plus analyses of how each market is developing.</p>\r\n<p style=\"text-align: justify;\">The internet user base is examined from the perspective of demographics and online behaviour, together with more detailed evaluations of the social media and E-commerce markets.</p>\r\n<p style=\"text-align: justify;\">The final section compares Indonesia with other countries in ASEAN and the rest of Asia from the perspective of internet penetration, online habits, and the overall growth of the internet economy.</p>\r\n<p style=\"text-align: center;\"><a href=\"http://redwingconsulting.com/market-data/market-data-internet/\"><img class=\"alignnone  wp-image-1173\" alt=\"Page - Market Data - internet graphic 2\" src=\"http://redwingconsulting.com/wp-content/uploads/Page-Market-Data-internet-graphic-3.jpg\" width=\"325\" height=\"125\" /></a>     <a href=\"http://redwingconsulting.com/market-data/market-data-telecoms/\" rel=\"attachment wp-att-1177\"><img class=\"alignnone  wp-image-1177\" alt=\"Page - Market Data - telecoms graphic 2\" src=\"http://redwingconsulting.com/wp-content/uploads/Page-Market-Data-telecoms-graphic-4.jpg\" width=\"325\" height=\"125\" /></a></p>\r\n<p style=\"text-align: center;\"><a href=\"http://redwingconsulting.com/market-data/market-data-media/\" rel=\"attachment wp-att-1175\"><img class=\"alignnone  wp-image-1175\" alt=\"Page - Market Data - media graphic 4\" src=\"http://redwingconsulting.com/wp-content/uploads/Page-Market-Data-media-graphic-5.jpg\" width=\"325\" height=\"125\" /></a>     <a href=\"http://redwingconsulting.com/market-data/user-trends/\" rel=\"attachment wp-att-1483\"><img class=\"alignnone size-full wp-image-1483\" alt=\"Page - Market Data - user trends graphic 3\" src=\"http://redwingconsulting.com/wp-content/uploads/Page-Market-Data-user-trends-graphic-3.jpg\" width=\"325\" height=\"125\" /></a></p>\r\n<p style=\"text-align: center;\"><img class=\"alignnone size-full wp-image-1180\" alt=\"Page - Market Data - social media graphic 2\" src=\"http://redwingconsulting.com/wp-content/uploads/Page-Market-Data-social-media-graphic-3.jpg\" width=\"325\" height=\"125\" />     <a href=\"http://redwingconsulting.com/market-data/e-commerce-2/\" rel=\"attachment wp-att-1171\"><img class=\"alignnone size-full wp-image-1171\" alt=\"Page - Market Data - ecommerce graphic 2\" src=\"http://redwingconsulting.com/wp-content/uploads/Page-Market-Data-ecommerce-graphic-2.jpg\" width=\"325\" height=\"125\" /></a></p>\r\n<p style=\"text-align: center;\"><a href=\"http://redwingconsulting.com/market-data/regional-comparisons/\" rel=\"attachment wp-att-1496\"><img class=\"alignnone size-full wp-image-1496\" alt=\"Page - Market Data - Regional comparisons graphic 2\" src=\"http://redwingconsulting.com/wp-content/uploads/Page-Market-Data-Regional-comparisons-graphic-2.jpg\" width=\"326\" height=\"117\" /></a></p>','Market data','','inherit','closed','open','','65-revision-v1','','','2013-09-08 15:31:36','2013-09-08 15:31:36','',65,'http://redwingconsulting.com/uncategorized/65-revision-v1/',0,'revision','',0),(2705,1,'2013-09-08 15:31:36','2013-09-08 15:31:36','<img class=\"alignnone size-full wp-image-1488\" alt=\"Page - Market Data - ecommerce graphic 3\" src=\"http://redwingconsulting.com/wp-content/uploads/Page-Market-Data-ecommerce-graphic-3.jpg\" width=\"700\" height=\"270\" />\r\n<h4 style=\"text-align: justify;\">In many ways, e-commerce in Indonesia is very much like the early days of the e-commerce boom in the US - customers are not sure that they trust online payments, the logistics infrastructure is not yet built out, and the clear online winners are yet to emerge. But in other ways, it is more like the early days of the e-commerce boom in China - a lively entrepreneurial base of sellers is clamouring to get online, users are placing great emphasis on social recommendations, and innovative payment systems are emerging rapidly to serve the coming wave of demand. Over the next few years, Indonesia is likely to create its own unique hybrid version of these two huge e-commerce markets.</h4>\r\n<h5 style=\"text-align: justify;\">A market with huge potential, as the barriers to growth get knocked down</h5>\r\n<p style=\"text-align: justify;\">The retail market in Indonesia is estimated at US$ 134 billion in sales per year, of which only 0.7% (US$ 1 billion) are facilitated online, compared with 5% in the US and China. In 2012, around 6% of all internet users in Indonesia made an online purchase.</p>\r\n<p style=\"text-align: justify;\">Note the word \'facilitated\' in the above sentence. Many online transactions in Indonesia are paid for offline, either through a bank transfer to the seller or via cash on delivery. Even the CEO of online payment gateway Veritrans defines e-commerce in Indonesia as \"transactions facilitated but not necessarily completed online.\"</p>\r\n<p style=\"text-align: justify;\">In 2012, 70% of e-commerce users made a payment via bank transfer, 35% via credit or debit cards and 30% via cash on delivery. So while payment habits will shift towards credit and debit cards over time, Indonesia\'s e-commerce market will also be about managing effective offline payment methods.</p>\r\n<p style=\"text-align: justify;\">As well as payments, the e-commerce providers are also steadily solving the logistics challenges of a country with 240 million people spread across 17,000 islands. This is being addressed in two ways:</p>\r\n\r\n<ul style=\"text-align: justify;\">\r\n	<li>Firstly, the logistics infrastructure as a whole is shifting towards the efficient delivery (and occasional return) of online orders, as local companies such as JNE and Tiki begin upgrading their IT systems and expanding their nationwide networks.</li>\r\n	<li>Secondly, through the emergence of a number of e-commerce verticals, which tend to have a tighter geographic focus than the all-things-to-all-people sites like Lazada and Tokobagus. As a perspective on the viability of verticals, remember that Jakarta alone has roughly the same sized economy as the whole of Malaysia.</li>\r\n</ul>\r\n<h5 style=\"text-align: justify;\">A multi-faceted e-commerce market</h5>\r\n<p style=\"text-align: justify;\">Forecasts of the value of Indonesia\'s e-commerce market vary widely, from around US$ 1 billion in 2015 to nearer US$ 10 billion. This partly reflects the many unknowns in how the market will grow over the next few years, and also the vagaries in counting the value of offline purchases that originated with online activity.</p>\r\n<p style=\"text-align: justify;\">Redwing\'s weighted forecast suggests the e-commerce market is currently worth over US$ 1 billion, and will grow 250% over the next three years:</p>\r\n\r\n<h5><img class=\"size-full wp-image-1489 aligncenter\" alt=\"Page - Market data - ecommerce chart 4\" src=\"http://redwingconsulting.com/wp-content/uploads/Page-Market-data-ecommerce-chart-4.png\" width=\"650\" height=\"372\" /></h5>\r\n<h5 style=\"text-align: justify;\">A huge base of small and medium businesses</h5>\r\n<p style=\"text-align: justify;\">The other factor that we believe will underpin rapid growth in the Indonesian e-commerce market is the business mix: small and medium businesses (SMBs) represent 99% of all companies in Indonesia, and there are over 40 million of them throughout the country.</p>\r\n<p style=\"text-align: justify;\">Right now only a few tens of thousands of SMBs are online. But with companies such as Google actively trying to bring them online through nationwide education programs, and with multiple e-commerce providers actively courting them, a rapid expansion is underway.</p>\r\n<p style=\"text-align: justify;\">The model most likely to be followed is the Chinese one, where sites such as Alibaba, Taobao and TMall have played a major role in facilitating the smaller companies to come online, while catering to the different needs of established and work-at-home traders.</p>\r\n<p style=\"text-align: justify;\">E-commerce in Indonesia will also need to include a very strong social component, reflecting the existing habits of Indonesian shoppers.</p>\r\n<p style=\"text-align: justify;\">So the winners will be those who can make it so ridiculously easy to get an online shop running online that the SMBs can overcome their general lack of technology expertise, while showing the users how buying online can be fun, sociable, safe and cheap.</p>\r\n\r\n<h6 style=\"text-align: justify;\">Sources: Bank Indonesia, AKKI, APJII, Frosy &amp; Sullivan, Bloomberg, US AID, Veritrans, Google, Menegkominfo.</h6>','E-commerce','','inherit','closed','open','','303-revision-v1','','','2013-09-08 15:31:36','2013-09-08 15:31:36','',303,'http://redwingconsulting.com/uncategorized/303-revision-v1/',0,'revision','',0),(2706,1,'2013-09-08 15:31:36','2013-09-08 15:31:36','<p style=\"text-align: justify;\"><img class=\"alignnone size-full wp-image-1456\" alt=\"Page - Market Data - internet graphic 3\" src=\"http://redwingconsulting.com/wp-content/uploads/Page-Market-Data-internet-graphic-3.jpg\" width=\"700\" height=\"270\" /></p>\n\n<h4 style=\"text-align: justify;\">The internet market in Indonesia is now in a rapid growth phase, driven on the demand side by increasing middle class wealth and driven on the supply side by the intense focus of the mobile operators on increasing data subscribers. This is a mobile-first market: of the 125 million internet users forecast in 2015, the vast majority will only ever access the internet via their smartphone, tablet or - even in 2015 - their feature phone.</h4>\n<h5 style=\"text-align: justify;\"><b>70 million new internet users by 2015</b></h5>\n<p style=\"text-align: justify;\">Growth in Indonesia’s internet sector is accelerating, with consensus forecasts predicting that the number of internet users will grow from 55 million in 2012 to 125 million in 2015. So from a user base that is already larger than Korea\'s, the growth rate in Indonesia will exceed 30% per annum for the next five years.</p>\n<p style=\"text-align: justify;\">Three key fundamentals underpin the coming sustained period of growth:</p>\n\n<ul style=\"text-align: justify;\">\n	<li>Economic growth is robust and consistent at around 6% per year, and personal spending levels are currently rising by over 10% per year.</li>\n	<li>The middle class in Indonesia is growing rapidly, bringing with it strong demand for technology devices and online services.</li>\n	<li>Intense competition between the mobile companies is pushing prices down and also raising consumer awareness through mass market advertising campaigns.</li>\n</ul>\n<h5 style=\"text-align: justify;\"><b>Upside scenario of 150 million users by 2015</b></h5>\n<p style=\"text-align: justify;\">Even so, we believe most market forecasts are underestimating future growth, and are not taking into account two of the key dynamics of the Indonesian market – that growth suddenly accelerates when key price points are achieved, and that the mobile operators are going to push mobile data like crazy as one of the few ways they can achieve sustained revenue growth.</p>\n<p style=\"text-align: justify;\">We therefore believe that there is a high probability of an upside scenario, with the internet user base reaching 149 million users by 2015:</p>\n<img class=\"size-full wp-image-1192 aligncenter\" alt=\"Page - Market Data - internet chart 2\" src=\"http://redwingconsulting.com/wp-content/uploads/Page-Market-Data-internet-chart-2.jpg\" width=\"650\" height=\"371\" />\n<p style=\"text-align: justify;\">Supporting the argument that Indonesia’s potential is currently being under-called are the higher internet penetration rates in other countries around the region. So while Indonesia currently stands at 24%, the Philippines is already at 33% and Vietnam at 56%. Even if Indonesia reaches the 150 million internet users of the upside forecasts, that would still be below Vietnam’s penetration rate today.</p>\n\n<h5 style=\"text-align: justify;\"><b>Positive changes in user demographics</b></h5>\n<p style=\"text-align: justify;\">Not only is the user base growing rapidly, the profile of the typical internet user is changing too. Within the user base, a big shift in the age of users is currently underway. Traditionally the internet base in Indonesia has been dominated by the under-25s, leading to music, entertainment and social media being the most popular uses.</p>\n<p style=\"text-align: justify;\">Starting in 2011 the 25-50 age group begin to play catch-up, and has grown so quickly over the past two years that the user base is now relatively evenly spread across all age groups. This has led to the rapid expansion of more lucrative online services such as e-commerce, travel services and online banking.</p>\n\n<h5 style=\"text-align: justify;\"><b>It’s not all about the high spenders\n</b></h5>\n<p style=\"text-align: justify;\">We are big believers in the power of market segmentation for tech companies as a means to extract maximum market value from limited early-stage resources. Indonesia has a segment than many overlook, and it happens to include more than 100 million users: internet access via mid-level mobile phones.</p>\n<p style=\"text-align: justify;\">2G and 2.5G mobile phones are still a huge chunk of the market in Indonesia (around 75% of all handsets), and many users in Indonesia use a feature phone browser to access the internet, messaging, information and entertainment services.</p>\n<p style=\"text-align: justify;\">So the internet sector is about much more than delivering digital services via broadband and 3G to PCs, laptops, smartphones and tablets. It\'s also about much more than targeting e-commerce services at credit card holders.</p>\n<p style=\"text-align: justify;\">Is there any money to be made? Ask mig33, a social network for feature phones. They have 40 million users in Indonesia with an average monthly revenue of US$3 per month.</p>\n<p style=\"text-align: justify;\">So although smartphones have quickly grown to 15% of the mobile market, it is important to recognise that there are still over 150 million feature phones in use. Many of these users are part of the middle class consumer market, and this segment represents both a large market for digital services and a very significant advertising market.</p>\n<p style=\"text-align: justify;\">We think mig33 won\'t be the only US$100m+ company in the lower levels of Indonesia\'s very large pyramid.</p>\n\n<h6>Sources: World Bank, IMF, Brookings Institute, Frost &amp; Sullivan, IDC, ITU, Business Monitor International, McKinsey Global Institute, Social Bakers, Semiocast, MarkPlus</h6>','Indonesia\'s internet market','','inherit','closed','open','','260-revision-v1','','','2013-09-08 15:31:36','2013-09-08 15:31:36','',260,'http://redwingconsulting.com/uncategorized/260-revision-v1/',0,'revision','',0),(2707,1,'2013-09-08 15:31:36','2013-09-08 15:31:36','<p style=\"text-align: justify;\"><img class=\"alignnone size-full wp-image-1477\" alt=\"Page - Market Data - media graphic 5\" src=\"http://redwingconsulting.com/wp-content/uploads/Page-Market-Data-media-graphic-5.jpg\" width=\"700\" height=\"270\" /></p>\n\n<h4 style=\"text-align: justify;\">The internet is having a profound impact Indonesia’s media landscape, and overtook print and radio for the first time in 2012 in terms of reach. While television is still the dominant medium with near-100% monthly reach, all the media conglomerates are currently either implementing or conceiving online digital strategies. The young and tech-savvy consumer base is highly social media aware, and supports a huge advertising market that will soon exceed US$10 billion.</h4>\n<h5 style=\"text-align: justify;\"><b>A large, dynamic and open media market with television at the forefront</b></h5>\n<p style=\"text-align: justify;\">Television dominates the media landscape in Indonesia – 97% of the population watch television each month, which means a TV audience of almost 240 million people. As a result, a large proportion of advertising spend goes to television – around 60% in 2011. National channels dominate the market, with local channels only holding a 3% share of viewers.</p>\n<p style=\"text-align: justify;\">Television therefore plays a major role in setting agendas in Indonesia, from politics to market trends to consumer fads. Coupled with social media, it can result in huge audiences and user bases across the nation - witness the 1,000+ episodes in just four years of the top soap opera <em>Cinta Fitri</em>, or the 55 million Indonesian supporters of Manchester United Football Club.</p>\n<p style=\"text-align: justify;\">Significantly, the internet became the second most widely-viewed medium in 2012, overtaking both newspapers and radio to achieve a monthly reach of 57% of the population. Behind newspapers and radio, magazines trail at a distant fifth with a 12% market reach.</p>\n<p style=\"text-align: center;\"><img class=\"size-full wp-image-1240 aligncenter\" alt=\"Page - Market Data - media reach chart\" src=\"http://redwingconsulting.com/wp-content/uploads/Page-Market-Data-media-reach-chart.jpg\" width=\"650\" height=\"370\" /></p>\n<p style=\"text-align: justify;\">While the growth of the internet is clearly changing media consumption habits in Indonesia, the rapid expansion of the overall consumer market means that all media markets are still growing. As an example, although the overall reach of newspapers fell slightly in 2011, circulation numbers rose by 25% during the year.</p>\n\n<h5 style=\"text-align: justify;\"><b>A substantial base of media outlets</b></h5>\n<p style=\"text-align: justify;\">Television is ubiquitous in Indonesia, with 11 national TV stations in Indonesia, 10 privately-owned channels and 1 public channel. These are complemented by 350 local TV stations.</p>\n<p style=\"text-align: justify;\">Cable and satellite TV are still relatively small markets, with 2.5m households in 2012, representing a 4% household penetration. Subscriptions are almost exclusively among the A and B social groups, and high prices have inhibited growth to date. Although the level of competition is increasing, the household penetration rate is only expected to rise to 7% by 2015.</p>\n<p style=\"text-align: justify;\">Despite the large number of titles in print, newspapers still have a relatively low circulation, Total circulation for the 172 daily newspapers in the entire country totals only six million, with the largest newspaper, Kompas, having a circulation of around 500,000.</p>\n<p style=\"text-align: justify;\">Radio is the other widely spread media format in Indonesia, reaching over half the population each month. In addition to the 1,250 radio stations there are numerous small-scale community radio stations. There is a notably long prime-time each workday from 6-10am and 3-7pm as city-dwellers fight their way through the notorious and ubiquitous <em>macet</em> (traffic jams).</p>\n<p style=\"text-align: justify;\">There are 1,100 print media publications in Indonesia, a mix of foreign and local titles, covering the full range of fashion, lifestyle, business, sport and entertainment genres.</p>\n\n<h5 style=\"text-align: justify;\"><b>Advertising market will reach US$10 bn in 2013\n</b></h5>\n<p style=\"text-align: justify;\">Indonesia has a huge advertising market, which is forecast to reach US$10bn in 2013. To put this in perspective, Indonesia\'s ad market is larger than India\'s, despite having only a fifth of the population size.</p>\n<p style=\"text-align: center;\"><img class=\"size-full wp-image-1241 aligncenter\" alt=\"Page - Market Data - media ad spend chart\" src=\"http://redwingconsulting.com/wp-content/uploads/Page-Market-Data-media-ad-spend-chart.jpg\" width=\"650\" height=\"372\" /></p>\n<p style=\"text-align: justify;\">A second significant category by global standards is mobile ads, which grew by 100% in 2012. With an estimated 200 billion ad impressions delivered in 2012, Indonesia was the second largest market for mobile ads in the world, beaten only by the US.</p>\n\n<h5 style=\"text-align: justify;\"><b>Social media are ubiquitous</b></h5>\n<p style=\"text-align: justify;\">Indonesia has gained a reputation as the social media capital of the world, and the reputation is richly deserved. Not only is the penetration of social media high - Indonesia is among Facebook\'s and Twitter\'s largest global markets - but Indonesians are also some of the most active users of social networking. Nearly nine out of every 10 internet users in Indonesia regularly use a social network, and Indonesians make an estimated 6 billion views per month on social networks.</p>\n<p style=\"text-align: justify;\">Unsurprisingly, younger people dominate the social media user bases, with 70% of the Indonesian Facebook base aged under 25. In addition, 75% of Facebook users in Indonesia access the site via their mobile phone, again showing the importance of mobile in the modern media market.</p>\n<p style=\"text-align: justify;\">Facebook now has around 47 million users in Indonesia, although growth has plateaued over the past six months and we are hearing increasingly frequent pieces of on-the-ground evidence that Facebook may be on the wane. Twitter on the other hand is growing very rapidly, more than doubling in 2012 to nearly 30 million users.</p>\n<p style=\"text-align: justify;\">Regardless of who owns the users, social media will continue to be huge in Indonesia for the coming years, and other Indonesian services such as mig33 and Koprol were also among the world\'s fastest growing social networks in 2012. These widespread social media networks, together with huge television audiences, combine to make Indonesia an extremely dynamic and fast-moving market for both broadcast and interactive media.</p>\n\n<h6 style=\"text-align: justify;\">Sources: World Bank, CIPG, Yahoo/TNS, Manchester Business School, Indonesian Newspaper Association, New York Times, Pyramid Research, Semiocast, Social Bakers, Jakarta Post, BBC, Inside Facebook</h6>','Indonesia\'s media market','','inherit','closed','open','','262-revision-v1','','','2013-09-08 15:31:36','2013-09-08 15:31:36','',262,'http://redwingconsulting.com/uncategorized/262-revision-v1/',0,'revision','',0),(2708,1,'2013-09-08 15:31:36','2013-09-08 15:31:36','<p style=\"text-align: justify;\"><img class=\"alignnone size-full wp-image-1481\" alt=\"Page - Market Data - telecoms graphic 4\" src=\"http://redwingconsulting.com/wp-content/uploads/Page-Market-Data-telecoms-graphic-4.jpg\" width=\"700\" height=\"270\" /></p>\r\n\r\n<h4 style=\"text-align: justify;\">With 278 million subscribers, Indonesia is the 4th largest mobile market in the world. It is also in the world’s top ten 3G markets, with broadband users skipping fixed connections and going straight to mobile (just as they did before with voice telephony). The rapid move to smartphones means the mobile operators are also key players in the internet sector, though note that 2.5G mobile technology is still remarkably widespread. Fixed broadband lines only feature at the top of the market, targeted at businesses and high-end consumers.</h4>\r\n<h5 style=\"text-align: justify;\"><b>One of the world’s largest mobile markets</b></h5>\r\n<p style=\"text-align: justify;\">The Indonesian telecoms sector is first and foremost a mobile market, and the 278m mobile subscribers completely overshadow the 9m fixed lines and 12m fixed-wireless subscribers. So any discussion of telecoms in Indonesia inevitably has a primary focus on mobile.</p>\r\nAt a headline level, the Indonesian mobile market is characterised by:\r\n<ul style=\"text-align: justify;\">\r\n	<li>Prepaid (98% of subscribers are prepaid users)</li>\r\n	<li>A huge data market (115m data users in 2012)</li>\r\n	<li>Rising data revenues (already over 30% of the average user’s spend)</li>\r\n	<li>High volumes of messaging and mobile ads</li>\r\n</ul>\r\n<p style=\"text-align: justify;\">Growth was rapid throughout the 2000s, with the subscriber base growing at an average of 37% per year from 2005. The market hit its saturation point in 2010 as penetration hit 100%, and as a result growth slowed down to 12% in 2011 and 2012.</p>\r\n<p style=\"text-align: justify;\">While underlying growth is forecast to continue in mobile (130% penetration - 330m mobile subscribers - is the consensus forecast for 2015), the main focus of the mobile operators is now to drive the growth of data subscribers and the associated data revenues.</p>\r\n<img class=\"size-full wp-image-1459 aligncenter\" alt=\"Page - Market data - Telecoms graphic\" src=\"http://redwingconsulting.com/wp-content/uploads/Page-Market-data-Telecoms-graphic.png\" width=\"650\" height=\"371\" />\r\n<p style=\"text-align: justify;\">Having shown you the big numbers, we should also add a caveat: one of the unusual characteristics of Indonesia’s mobile market is the ubiquity of multiple SIMs. Many subscribers hold two or three <em>active</em> SIM cards - and often own two or three phones. People do this in order to find the best signal quality (for higher end subscribers) or the cheapest prices (for lower end subscribers). So the number of unique users in Indonesia is actually around 165m, which means on average each user holds 1.7 active SIM cards.</p>\r\n\r\n<h5 style=\"text-align: justify;\"><b>Rapid shift to smartphones and 3G</b></h5>\r\n<p style=\"text-align: justify;\">While Blackberrys have long been extremely popular (Indonesia was Blackberry’s third biggest market in 2012, after the US and UK), smartphone growth really took off in 2010 as the price of Android smartphones fell below US$200.</p>\r\n<p style=\"text-align: justify;\">Growth since 2010 has been rapid, and at the end of 2012 there were 33m smartphones in Indonesia, representing 15% of all handsets. We believe this will grow quickly over the next three years, since by early 2013 the price of the cheapest Android smartphone in the market had already fallen to Rp. 499,000 (US$51), which is easily affordable for many Indonesians from the C social class (and is within reach of even the Ds). Note that the mobile operators do not subsidise handsets like they typically do in the US and Europe.</p>\r\n<p style=\"text-align: justify;\">By 2015, the consensus forecast is that smartphones will represent around 40% of all handsets. This means around 75m smartphones will be bought in Indonesia in the next three years. (And at this point we would like to note that pretty much every smartphone forecast around the world over the past three years has been an under-estimate).</p>\r\n<p style=\"text-align: justify;\">The 3G services market is already sizeable, and was ranked the 10th largest in the world in 2011. The mobile operators are pushing data services very strongly, backed up with huge advertising budgets, and helped along by falling device and subscription prices. All the big three operators – Telkomsel, Indosat and XL – have stated that stimulating growth in data services is now their top market priority.</p>\r\n\r\n<h5><b style=\"text-align: justify;\">But feature phones and 2.5G still matter, and both are full of innovations</b></h5>\r\n<p style=\"text-align: justify;\">Although smartphones are growing rapidly, feature phones will still dominate the installed base for the coming five years. There are currently 180m active feature phones in Indonesia, and by 2015 there will still be 140m feature phone users.</p>\r\n<p style=\"text-align: justify;\">These phones are usually connected to the internet via slower 2.5G connections, and use simple browsers such as Opera Mini. However, it would be a mistake to think these users are unsophisticated. It is simply fascinating to watch a salesperson from one of the hundreds of stalls in Jakarta’s Mangga Dua electronics mall take a thirty dollar feature phone and within minutes have it running Facebook, Twitter and WhatsApp while also providing the owner with the capability to surf the web from anywhere with a mobile signal.</p>\r\n\r\n<h5><b style=\"text-align: justify;\">The fixed network serves the top end of the market</b></h5>\r\n<p style=\"text-align: justify;\">The number of fixed connections in Indonesia has slowly risen from around 9.7m lines in 2005 to nearly 11m lines in 2012. Customers are primarily businesses and institutions, concentrated in the major cities, who use fixed lines to obtain the high broadband data speeds required to run their organisations.</p>\r\n<p style=\"text-align: justify;\">Fixed wireless connections grew in the late 2000s as part of efforts by Telkom and Indosat to increase fixed line penetration in outlying geographies, and peaked at 18.7m users in 2010. This technology is now in a slow decline as customers move over to a full mobile service, and had around 14m customers by the end of 2012.</p>\r\n<p style=\"text-align: justify;\">Ultimately, the fixed line market will stay relatively small in Indonesia, though it will be lucrative since this is where the high-revenue customers congregate. It is a segment where tech startups can thrive, especially in the B2B sector, but the headline action will remain in the mass mobile consumer market.</p>\r\n\r\n<h6 style=\"text-align: justify;\">Sources: Telkomsel, Indosat, XL, Hutchison, SmartFren, Axis, Esia, Telkom, Reuters, CTIA, Kleiner Perkins Caufield &amp; Byers, Informa, Research and Markets, IEMR, IDC, Pyramid Research, Frost &amp; Sullivan, mig33</h6>','Indonesia\'s telecoms market','','inherit','closed','open','','265-revision-v1','','','2013-09-08 15:31:36','2013-09-08 15:31:36','',265,'http://redwingconsulting.com/uncategorized/265-revision-v1/',0,'revision','',0),(2709,1,'2013-09-08 15:31:36','2013-09-08 15:31:36','<img class=\"alignnone size-full wp-image-1486\" alt=\"Page - Market Data - social media graphic 3\" src=\"http://redwingconsulting.com/wp-content/uploads/Page-Market-Data-social-media-graphic-3.jpg\" width=\"700\" height=\"270\" />\n<h4 style=\"text-align: justify;\">Indonesia is currently vying with Brazil for the title of social media capital of the world, and the stats show why. It is the world\'s 4th largest market for Facebook, 5th for Twitter, and 12th for LinkedIn. The reason for being at the top of the tables is twofold. Firstly, demand: Indonesia has an exceptionally social culture, and the statistics simply reflect the online expression of the real world in Indonesia. The second reason is supply: ingenious tweaking gets Facebook working on even the lowliest feature phone, so more than 80% of the mobile base of 278 million subscribers can potentially access social media services.</h4>\n<h5 style=\"text-align: justify;\">Twitter users booming, but Facebook may be stalling</h5>\n<p style=\"text-align: justify;\">After experiencing meteoric growth from 15 million to 40 million users in just 18 months, Facebook has plateaued at around 47 million users. Twitter, on the other hand, is in the middle of its meteoric growth phase, with the number of users conservatively estimated at 35 million at the end of 2012.</p>\n<p style=\"text-align: justify;\">What these numbers show is the incredible impact of the network effect on a large base of highly-connected individuals. Neither Facebook nor Twitter have a physical presence in Indonesia, yet during their growth spurt periods each service put on 25 million users in the space of 18 months, driven purely by word of mouth.</p>\n<p style=\"text-align: center;\"><img class=\"size-full wp-image-973 aligncenter\" alt=\"Page - Market data social media Facebook-Twitter chart 2\" src=\"http://redwingconsulting.com/wp-content/uploads/Page-Market-data-social-media-Facebook-Twitter-chart-2.png\" width=\"650\" height=\"371\" /></p>\n<p style=\"text-align: justify;\">However, word of mouth cuts both ways. We\'re hearing the phrase <em>Fesbuk sudah tua</em> (\"Facebook - already an old man\") with increasing frequency, especially in Jakarta. It\'s also gaining a reputation as a platform for people to spam their social circles with goods for sale. If these becomes Facebook\'s image in 2013 then its days of ruling the Indonesian social network scene could be coming to an end.</p>\n\n<h5 style=\"text-align: justify;\">Social media is more than just chatting</h5>\n<p style=\"text-align: justify;\">A look at the most visited websites in Indonesia always throws up a frequent surprise for new investors: blogspot.com, blogger.com and wordpress.com all appear in the top 10. With over 5 million active blogs, Indonesians use the blogosphere as a means to express political, personal and business views.</p>\n<p style=\"text-align: justify;\">And, as with the social media companies in the US and Europe, the platforms in Indonesia are looking to monetise their user bases. The most common approach is through targeted advertising and sponsored pages. But online commerce is also a valid route - Kaskus.com, Indonesia\'s largest community site with 4.5 million users, is seeking to leverage the buying and selling that goes on between its members on an informal basis to add e-commerce to its offering in an attempt to become a social commerce platform.</p>\n\n<h5 style=\"text-align: justify;\">There\'s real money outside Facebook and Twitter</h5>\n<p style=\"text-align: justify;\">One of the unsung success stories in social media in Indonesia is mig33, recently lauded as the 7th fastest-growing social platform in the world. mig33 is a mobile social network where users can chat, play games and buy virtual goods for their friends. Initially targeted at feature phones, it has been a big hit in Indonesia, where it has 40 million users.</p>\n<p style=\"text-align: justify;\">But more important than the user base is the revenue mig33 is generating. Using an innovative twist on multi-level marketing techniques, mig33 uses a real-world cash-based system to collect money from its users, thereby getting around the fact that most of its users don\'t have credit or debit cards. This combination of social commerce and real-world payments has enabled mig33 to generate revenues of US$3 per user per month in Indonesia.</p>\n<p style=\"text-align: justify;\">That\'s over 400% higher than Facebook\'s average revenue per user in Asia. Not bad for a social media company that you\'ve probably never heard of.</p>\n\n<h6 style=\"text-align: justify;\">Sources: Veritrans, Social Bankers, GlobalWebIndex, TechInAsia, Alexa</h6>','Social media','','inherit','closed','open','','331-revision-v1','','','2013-09-08 15:31:36','2013-09-08 15:31:36','',331,'http://redwingconsulting.com/uncategorized/331-revision-v1/',0,'revision','',0),(2710,1,'2013-09-08 15:31:36','2013-09-08 15:31:36','<p style=\"text-align: center;\"><img class=\"size-full wp-image-1169 aligncenter\" alt=\"Page - Startups - Title strip\" src=\"http://redwingconsulting.com/wp-content/uploads/Page-Startups-Title-strip.jpg\" width=\"320\" height=\"40\" /></p>\r\nThis section examines how startups become established in Indonesia, and the strategies they pursue to achieve growth. It looks at the key sectors where startups are achieving success and the types of startups which investors are currently funding.\r\n\r\nIt lists the most trafficked sites in Indonesia, and shows the funding route for every startup which has been funded in Indonesia over the past three years.\r\n<p style=\"text-align: center;\"><a href=\"http://redwingconsulting.com/startups/startup-environment/\"><img class=\"alignnone size-full wp-image-1165\" alt=\"Page - Startups - Startup environment graphic 2\" src=\"http://redwingconsulting.com/wp-content/uploads/Page-Startups-Startup-environment-graphic-3.jpg\" width=\"325\" height=\"125\" /></a>     <a href=\"http://redwingconsulting.com/startups/key-startup-sectors/\" rel=\"attachment wp-att-1167\"><img class=\"alignnone size-full wp-image-1167\" alt=\"Page - Startups - Key sectors graphic 3\" src=\"http://redwingconsulting.com/wp-content/uploads/Page-Startups-Key-sectors-graphic-3.jpg\" width=\"325\" height=\"125\" /></a></p>\r\n<p style=\"text-align: center;\"><img class=\"size-full wp-image-2063 aligncenter\" alt=\"Page - Startups - Key players graphic coming soon\" src=\"http://redwingconsulting.com/wp-content/uploads/Page-Startups-Key-players-graphic-coming-soon.jpg\" width=\"325\" height=\"125\" /></p>\r\n<p style=\"text-align: center;\"></p>','Startups','','inherit','closed','open','','25-revision-v1','','','2013-09-08 15:31:36','2013-09-08 15:31:36','',25,'http://redwingconsulting.com/uncategorized/25-revision-v1/',0,'revision','',0),(2711,1,'2013-09-08 15:31:36','2013-09-08 15:31:36','<img class=\"alignnone size-full wp-image-1529\" alt=\"Page - Startups - Startup environment graphic 3\" src=\"http://redwingconsulting.com/wp-content/uploads/Page-Startups-Startup-environment-graphic-3.jpg\" width=\"700\" height=\"270\" />\n<h4 style=\"text-align: justify;\">Like other tech sectors around the world, Indonesia has already been through a number of phases of hype, boom and realism. At the moment it\'s in a realism phase, with a number of larger investors entering the market to build companies which can take advantage of long-term growth trends. In parallel with this, the Indonesian tech ecosystem continues to mature, with incubators, startup communities, tech news sites and regular business plan competitions all serving to raise the level of capability among the tech entrepreneurs.</h4>\n<h5 style=\"text-align: justify;\">A rapidly-maturing sector that supports three distinct types of startups</h5>\n<p style=\"text-align: justify;\">The tech sector in Indonesia began a sustained growth drive in 2010, signalled by the formation of the first Indonesia-focused VCs and a significant rise in the volume of investment deals. With the formation of a number of startup incubators in 2011, plus greater sector awareness through online news sites such as Daily Social, TechInAsia and e27, a healthy ecosystem has been firmly established.</p>\n<p style=\"text-align: justify;\">Startups in Indonesia come into being through four distinct routes:</p>\n\n<ul>\n	<li style=\"text-align: justify;\"><strong>Independent incubation</strong>: independent incubators such as Ideosource, Batavia and InvestIdea provide a mix of funding, mentoring and facilities to help entrepreneurs turn their ideas into potential businesses.</li>\n</ul>\n<ul>\n	<li style=\"text-align: justify;\"><strong>Corporate incubation</strong>: incubators tied to larger companies or funds (examples are Grupara/Medco, MerahPutih/GDP Ventures and Mega Media/Indosat) all provide startups with similar services to the independent incubators, but with a potential route into a larger funding entity within the same group.</li>\n</ul>\n<ul>\n	<li style=\"text-align: justify;\"><strong>Bootstrapping</strong>: self-sufficient founders can pull together the right mix of skills and initial funding themselves. Typically the founders will be:</li>\n</ul>\n<p style=\"padding-left: 30px;\">- Entrepreneurs on their second or third Indonesian startup (increasingly common these days)</p>\n<p style=\"padding-left: 30px;\">- Indonesians returning home after studying and working abroad</p>\n<p style=\"padding-left: 30px;\">- Local graduates who want to try something outside the corporate life</p>\n<p style=\"padding-left: 30px;\">- Foreigners who come to Indonesia and discover a tech opportunity</p>\n<p style=\"padding-left: 30px;\">- Foreigners with an overseas website who find that many of their early users are from Indonesia</p>\n\n<ul>\n	<li style=\"text-align: justify;\"><strong>Well-funded startups</strong>: these take a variety of forms, from startups begun by investment funds (eg Blibli/GDP Ventures), startups begun as an Indonesian/foreign JV (eg Rakuten Belanja), startups begun by Indonesian corporates launching digital businesses (eg Gramediana/Kompas), or startups funded by foreign investors (eg Lazada).</li>\n</ul>\n<p style=\"text-align: justify;\">A common view among investors is that one of the most difficult challenges in tech investing in Indonesia is finding the right skills and experience in both the technical and commercial managers of the business. This perceived shortage of skilled resources has directly led to the formation of the numerous incubators in Indonesia, and has also motivated local corporates to form joint ventures with foreign internet companies rather than trying to build their own technology platforms.</p>\n\n<h5>A shift in focus from building user bases to defining sustainable business models</h5>\n<p style=\"text-align: justify;\">The focus of many startups around 2010 was on rapidly building a large base of users. With 220 million mobile phone subscribers in Indonesia at the time and widespread prediction of a mobile advertising explosion, it looked like significant revenues could be generated from eyeballs and clicks.</p>\n<p style=\"text-align: justify;\">However, apart from a brief boom in premium sms services which ended abruptly during the infamous Black October (when the regulators called an immediate halt to premium sms billing practices), most of these startups went under as the mobile advertising revenues remained a distant promise, in Indonesia and in other mobile markets.</p>\n<p style=\"text-align: justify;\"><img class=\"size-full wp-image-1531 alignleft\" style=\"margin-right: 20px;\" alt=\"Page - Startups - Business Model Generation book cover\" src=\"http://redwingconsulting.com/wp-content/uploads/Page-Startups-Business-Model-Generation-book-cover.png\" width=\"200\" height=\"158\" />Out of their wreckage emerged a cohort of online businesses which had pursued a more diverse (or more realistic) range of revenue sources from the start, together with a realisation within the tech sector that there were larger rewards to be gained from building sustainable long-term business models than from targeting hit-and-run opportunities.</p>\n<p style=\"text-align: justify;\">The current focus of the Indonesian startups is therefore to define and implement business models which have clear routes to profitability and which target clearly-defined needs among Indonesian (and sometimes overseas) customers. A list of the types of ventures being pursued can be found <a title=\"Key startup sectors\" href=\"http://redwingconsulting.com/startups/key-startup-sectors/\">here</a>.</p>\n\n<h5 style=\"text-align: justify;\"></h5>\n<h5 style=\"text-align: justify;\">The broader startup environment in Indonesia</h5>\n<p style=\"text-align: justify;\">Tech startups are given little support by the Indonesian government, and the administrative procedures to set up a new company are famously inefficient (it typically takes 2-3 rather painful months of work to register a corporation in Indonesia versus a few days via an online procedure in Singapore).</p>\n<p style=\"text-align: justify;\">In addition, local startups are given no protection from foreign players, with the tech market being completely open from a regulatory perspective.</p>\n<p style=\"text-align: justify;\">However, foreign investors quickly find that there are other challenges, ranging from understanding the Indonesian user through to navigating through the Indonesian administrative procedures, so an open regulatory market by no means implies that Indonesian companies are powerless against foreign competition.</p>\n<p style=\"text-align: justify;\">Finally, although Indonesia is at heart a very entrepreneurial country, with small and medium businesses representing 99% of all companies, it has not yet got to the point where startups are broadly seen as being cool places to work. Many graduates leave university with the goal of finding a secure job in a large corporation, and startups are often perceived as risky rather than exciting.</p>\n<p style=\"text-align: justify;\">Of course, this will all change in a heartbeat when Indonesia\'s equivalents of Marc Andreesen, Jeff Bezos and Steve Jobs make their first millions, and the architects of Indonesia\'s tech boom come in to the public eye.</p>\n<p style=\"text-align: justify;\"></p>','Startup environment','','inherit','closed','open','','168-revision-v1','','','2013-09-08 15:31:36','2013-09-08 15:31:36','',168,'http://redwingconsulting.com/uncategorized/168-revision-v1/',0,'revision','',0),(2712,1,'2013-09-08 15:31:36','2013-09-08 15:31:36','<p style=\"text-align: justify;\"><img class=\"alignnone size-full wp-image-989\" alt=\"Page - Why indonesia graphic 4\" src=\"http://redwingconsulting.com/wp-content/uploads/Page-Why-indonesia-graphic-4.jpg\" width=\"701\" height=\"252\" /></p>\n\n<h4 style=\"text-align: justify;\">Humbler and quieter than the flashier economic stars of China and India, Indonesia offers spectacular opportunities for tech investors wanting to get in on the ground level of an economy that is expected to exceed the size of Germany and the UK within two decades. Indonesia is already one of the world’s top five markets in mobile subscribers, Facebook users, Twitter users and mobile ads, yet we still believe it can deliver a number of surprises on the upside. And with a burgeoning middle class and an average age of 28, its highly favourable long-term demographics mean that tech opportunities will abound.</h4>\n<h5 style=\"text-align: justify;\"><b>Rapid growth driven by strong fundamentals</b></h5>\n<p style=\"text-align: justify;\">By any measures, all the tech numbers for Indonesia look good: its base of 55 million internet users today (larger than Korea’s) will grow rapidly to 125 million users by 2015 (more than Japan’s). And in parallel with this expansion, everything from e-commerce to online media to B2B applications will grow rapidly.</p>\n<p style=\"text-align: justify;\">This growth is driven by one of the world’s most vibrant mobile markets: Indonesia’s huge and growing mobile market now has 278 million subscribers, 15% of mobile users already have smartphones, and the mobile ad market delivered around 200 <i>billion</i> impressions last year, second only to the US. On top of this, Indonesia is in the top five countries for both Facebook and Twitter usage, as well as having the world’s most active Twitter city, Jakarta.</p>\n<p style=\"text-align: justify;\">Sitting behind all these numbers is a well-managed economy whose growth from 2012-2107 will only be exceeded by China among the world’s major economies. Indeed, over the past decade or so, the Indonesian economy has been so robust that it sailed through the 2008 financial crisis with barely a blip on growth.</p>\n<p style=\"text-align: justify;\">But these numbers – while hugely positive in themselves – sit on top of a far more exciting story: Indonesia’s internet market is likely to offer some of the biggest opportunities for tech investors in Asia over the coming decade.</p>\n\n<h5 style=\"text-align: justify;\"><b>A huge consumer market that experiences step-change growth spurts</b></h5>\n<p style=\"text-align: justify;\">Indonesia’s middle-class is already big, and it\'s booming. It will double over the next seven years to 85 million people, and by 2030 there will be 135 million middle-class consumers. At that point, Indonesia’s economy will be the 7th largest in the world, exceeding the economies of both Germany and the UK.</p>\n<p style=\"text-align: justify;\">And to put the size of today\'s Indonesia into perspective, its dynamic, fast-growing capital Jakarta has a population and GDP equivalent to that of the whole of Malaysia.</p>\n<p style=\"text-align: justify;\">But this expansion of the middle-class is only half the story – the other half is technology affordability. Indonesia is a young, tech-savvy nation, full of people who are extremely enthusiastic to own and use the latest gadgets and technologies. The main barrier to ownership is not interest or desire, it is price.</p>\n<p style=\"text-align: justify;\">So the fact that the consumer’s spending power is increasing at the same time as technologies are becoming cheaper means that the price-affordability balance for the average Indonesian can suddenly change very quickly. Unlike developed economies, where growth is primarily driven by the pace of mass market adoption, Indonesia experiences huge step-changes of growth as waves of pent-up demand are suddenly satisfied when the technology hits key price points.</p>\n<p style=\"text-align: justify;\">Look at two recent examples:</p>\n<p style=\"text-align: justify; padding-left: 30px;\"><img alt=\"\" src=\"data:image/png;base64,[encoded data, 50140 characters]\" />    <img alt=\"\" src=\"data:image/png;base64,[encoded data, 52292 characters]\" /></p>\n<p style=\"text-align: justify;\">What you see in the first graph above is how internet subscriptions in Indonesia rocketed upwards when the mobile operators began a 3G price war in 2009, bringing the monthly cost of an internet connection down from US$50+ to US$15, and in the second graph the sudden growth in smartphone purchases when the street price fell from US$400+ to under US$200 in 2010. (And it\'s also worth noting that the sprawling Mangga Dua Mall in North Jakarta is already selling Android smartphones priced a shade over US$50).</p>\n<p style=\"text-align: justify;\">So the technology markets in Indonesia frequently leap forwards in large steps as technology suddenly becomes affordable for the mass consumer market, rather than growing steadily as technology is adopted. What underlies this characteristic (and what many outsiders don’t realize) is that Indonesia is not like other Asian manufacturing-led economies. 60% of Indonesia’s economy comes from domestic consumption, so Indonesia is a huge <i>consuming</i> market.</p>\n\n<h5 style=\"text-align: justify;\"><b>A unique tech sector in Asia</b></h5>\n<p style=\"text-align: justify;\">Indonesia is both a young country (with an average age of 28) and a demographically advantaged country (the proportional size of the working population is still growing). Unlike China, which faces the upcoming challenges of an aging population, and India which must manage huge population growth, Indonesia has the dual tailwinds of healthy population growth rates and a steadily growing workforce.</p>\n<p style=\"text-align: justify;\">Indonesia’s youthfulness also leads to a very active tech sector. Literally hundreds of startups have been formed over the past few years, with the pace of business formation accelerating from 2010 onwards. Many of the startups have a mobile focus, reflecting the mobile-first nature of Indonesia, with numerous others focused on social media, e-commerce, payment platforms, online advertising and B2B markets.</p>\n<p style=\"text-align: justify;\">In addition, the internet, mobile and media sectors are completely open. Unlike China, the government of Indonesia has rejected strong regulation of the internet sector, and as a result Facebook, Twitter, Google and Yahoo! are currently Indonesia’s most-visited sites. Indonesia is also fully open to direct foreign investment. The top mobile operators all have large foreign shareholders, and Rakuten (the world’s third largest e-commerce company, after Amazon and Taobao) and Rocket Internet of Germany have both invested heavily in building Indonesian e-commerce sites.</p>\n<p style=\"text-align: justify;\">Investors in the tech sector therefore have a range of strategic options available to target Indonesia, from setting up their own venture in Indonesia, to forming a joint venture with an local Indonesian company, to investing in an Indonesian tech business, to targeting the Indonesian internet users from an overseas-based website.</p>\n<p style=\"text-align: justify;\">But again, this is not the whole story.</p>\n<p style=\"text-align: justify;\">What many have overlooked so far in the growth of Indonesia’s tech sector is the potential of the internet to transform the way things are done in Indonesia. Much of the focus of the startups in the past 2-3 years has (rightly) been in bringing online concepts from overseas into Indonesia: mobile messaging, daily deals, social networks, online payments, e-commerce, and so on.</p>\n<p style=\"text-align: justify;\">However, the real potential of the tech sector is in providing services that meet the specific needs of Indonesia’s growing consumer class. Improving the education of their children. Providing simpler ways to pay bills. Enabling them to make better choices for healthcare. Providing online shopping experiences that cater to the social nature of Indonesian culture. Making it easy for them to travel locally, and helping them satiate their increasing desire to make overseas trips.</p>\n<p style=\"text-align: justify;\">So there is a major opportunity on the upside as the Indonesian tech sector moves from a perspective of seeking to localise overseas websites to one where it develops unique local solutions. Somewhat paradoxically, these local solutions will require overseas capital and expertise to bring in the skills and experience required to build large-scale online companies.</p>\n\n<h5 style=\"text-align: justify;\"><b>Huge rewards await those willing to invest capital and skills</b></h5>\n<p style=\"text-align: justify;\">So we believe Indonesia has the potential to deliver two upside surprises:</p>\n<p style=\"text-align: justify;\">Firstly, the already-attractive forecasts of internet growth are likely to be exceeded as the rising wealth of over 100 million gadget-loving consumers coincides with falling technology prices.</p>\n<p style=\"text-align: justify;\">Secondly, Indonesia’s young and growing population has the potential to revolutionise the way business is done in the country by leveraging the power of the internet: in effect, an entrepreneurial surprise on the upside.</p>\n<p style=\"text-align: justify;\">Huge opportunities therefore exist in Indonesia for investors who see and understand these dynamics. What Indonesia needs from those investors are:</p>\n<p style=\"text-align: justify;\">1. Investors who are prepared to invest not just in facilities and advertising, but also to invest in building the skills and expertise base in Indonesia. The tech sector in Indonesia does not need valleys, it needs bridges!</p>\n<p style=\"text-align: justify;\">2. Investors who are willing to take a 3-5 year initial time perspective, and see the benefits of investing in Indonesia for the long term.</p>\n<p style=\"text-align: justify;\">3. Investors who are prepared to work closely with local entrepreneurs to understand local needs and to fund the development of solutions relevant to this huge market.</p>\n<p style=\"text-align: justify;\">The end-game prize will be to get in at the ground floor of the internet revolution in the world’s fourth-largest country by population, and an opportunity to establish a beachhead as Indonesia moves to becoming one of the world’s largest economies.</p>\n\n<h6 style=\"text-align: justify;\">Sources: World Bank, IMF, UN, Brookings Institute, Forbes, Frost &amp; Sullivan, IDC, ITU, Business Monitor International, McKinsey Global Institute, Social Bakers, Semiocast, MarkPlus</h6>','Why invest in the Indonesian tech sector?','','inherit','closed','open','','545-revision-v1','','','2013-09-08 15:31:36','2013-09-08 15:31:36','',545,'http://redwingconsulting.com/uncategorized/545-revision-v1/',0,'revision','',0),(2713,1,'2013-03-18 13:04:27','2013-03-18 13:04:27','<img class=\"alignnone size-full wp-image-2086\" alt=\"Page - Contact Us - graphic 3\" src=\"http://redwingconsulting.com/wp-content/uploads/Page-Contact-Us-graphic-3.jpg\" width=\"700\" height=\"200\" />\r\n\r\n<img class=\"size-full wp-image-1993 alignleft\" alt=\"Icon - email\" src=\"http://redwingconsulting.com/wp-content/uploads/Icon-email.png\" width=\"100\" height=\"100\" />\r\n\r\n&nbsp;\r\n\r\n<strong>Please send any enquiries, comments or feedback to us using the following form:</strong>\r\n\r\n<strong> </strong>\r\n\r\n&nbsp;\r\n<p style=\"text-align: left;\">[contact-form-7 id=\"12\" title=\"Contact form 1\"]</p>\r\n&nbsp;\r\n\r\n&nbsp;\r\n<table style=\"width: 700px;\" border=\"0\">\r\n<tbody>\r\n<tr>\r\n<td style=\"width: 120px;\"><img alt=\"Icon - address\" src=\"http://redwingconsulting.com/wp-content/uploads/Icon-address.png\" width=\"100\" height=\"100\" /></td>\r\n<td style=\"width: 230px;\"><strong>Redwing</strong>\r\n\r\nLevel 24 Tower 1\r\n\r\nOne Raffles Place\r\n\r\nSingapore</td>\r\n<td style=\"width: 120px;\"><img alt=\"Icon - phone\" src=\"http://redwingconsulting.com/wp-content/uploads/Icon-phone.png\" width=\"100\" height=\"100\" /></td>\r\n<td style=\"width: 230px;\"><strong>Tel: +65 6408 0657\r\n</strong></td>\r\n</tr>\r\n</tbody>\r\n</table>','Contact Us','','inherit','closed','open','','34-revision-v1','','','2013-03-18 13:04:27','2013-03-18 13:04:27','',34,'http://redwingconsulting.com/uncategorized/34-revision-v1/',0,'revision','',0),(2714,1,'2013-09-08 15:39:57','2013-09-08 15:39:57','<img class=\"alignnone size-full wp-image-2086\" alt=\"Page - Contact Us - graphic 3\" src=\"http://redwingconsulting.com/wp-content/uploads/Page-Contact-Us-graphic-3.jpg\" width=\"700\" height=\"200\" />\r\n\r\n<img class=\"size-full wp-image-1993 alignleft\" alt=\"Icon - email\" src=\"http://redwingconsulting.com/wp-content/uploads/Icon-email.png\" width=\"100\" height=\"100\" />\r\n\r\n&nbsp;\r\n\r\n<strong>Please send any enquiries, comments or feedback to us using the following form:</strong>\r\n\r\n<strong> </strong>\r\n\r\n&nbsp;\r\n<p style=\"text-align: left;\">[contact-form-7 id=\"12\" title=\"Contact form 1\"]</p>\r\n&nbsp;\r\n<table style=\"width: 700px;\" border=\"0\">\r\n<tbody>\r\n<tr>\r\n<td style=\"width: 120px;\"><img alt=\"Icon - address\" src=\"http://redwingconsulting.com/wp-content/uploads/Icon-address.png\" width=\"100\" height=\"100\" /></td>\r\n<td style=\"width: 230px;\"><strong>Redwing Consulting (UK)\r\n</strong>Arena Business Centre\r\n\r\nHolyrood Close\r\n\r\nPoole BH17 7BA, England</td>\r\n<td style=\"width: 120px;\"><img alt=\"Icon - phone\" src=\"http://redwingconsulting.com/wp-content/uploads/Icon-phone.png\" width=\"100\" height=\"100\" /></td>\r\n<td style=\"width: 230px;\"><strong>Tel: +44 1202 606080\r\n</strong></td>\r\n</tr>\r\n</tbody>\r\n</table>\r\n&nbsp;\r\n<table style=\"width: 700px;\" border=\"0\">\r\n<tbody>\r\n<tr>\r\n<td style=\"width: 120px;\"><img alt=\"Icon - address\" src=\"http://redwingconsulting.com/wp-content/uploads/Icon-address.png\" width=\"100\" height=\"100\" /></td>\r\n<td style=\"width: 230px;\"><strong>Redwing Consulting (Asia)\r\n</strong>Level 24\r\n\r\nOne Raffles Place\r\n\r\nSingapore</td>\r\n<td style=\"width: 120px;\"><img alt=\"Icon - phone\" src=\"http://redwingconsulting.com/wp-content/uploads/Icon-phone.png\" width=\"100\" height=\"100\" /></td>\r\n<td style=\"width: 230px;\"><strong>Tel: +62 812 8812 8080\r\n</strong></td>\r\n</tr>\r\n</tbody>\r\n</table>','Contact Us','','inherit','closed','open','','34-revision-v1','','','2013-09-08 15:39:57','2013-09-08 15:39:57','',34,'http://redwingconsulting.com/uncategorized/34-revision-v1/',0,'revision','',0),(2717,1,'2013-09-08 15:55:17','2013-09-08 15:55:17','','Page - About Us','','inherit','closed','open','','page-about-us','','','2013-09-08 15:55:17','2013-09-08 15:55:17','',32,'http://redwingconsulting.com/wp-content/uploads/Page-About-Us.png',0,'attachment','image/png',0),(2718,1,'2013-09-08 15:56:03','2013-09-08 15:56:03','<img class=\"alignnone size-full wp-image-2717\" title=\"Redwing Consulting - About Us\" alt=\"Redwing Consulting - About Us\" src=\"http://redwingconsulting.com/wp-content/uploads/Page-About-Us.png\" width=\"700\" height=\"180\" />\r\n<h5 style=\"text-align: justify;\">What we do</h5>\r\n<p style=\"text-align: justify;\">Redwing is a boutique advisory firm that helps investment funds and technology-based companies identify, assess, secure and manage high-quality tech investments.</p>\r\n<p style=\"text-align: justify;\">We help investors successfully build long-term growth companies in the Indonesian tech sector by applying a unique combination of skills:</p>\r\n\r\n<ul>\r\n	<li style=\"text-align: justify;\">A wealth of experience from having started up tech companies in the US, Europe and Asia</li>\r\n</ul>\r\n<ul>\r\n	<li style=\"text-align: justify;\">Expertise in business strategy, business model development and strategic marketing</li>\r\n</ul>\r\n<ul>\r\n	<li>A successful angel investment track record in Silicon Valley</li>\r\n</ul>\r\n<ul>\r\n	<li style=\"text-align: justify;\">Over 15 years of working in a variety of business sectors in Indonesia</li>\r\n</ul>\r\n<h5 style=\"text-align: justify;\">Our track record</h5>\r\n<p style=\"text-align: justify;\">Redwing was originally founded in 1991, and spent its first decade as a roving international startup SWAT team that helped mobile operators in the US, Europe and Asia launch overseas ventures.</p>\r\n<p style=\"text-align: justify;\">Many of the companies we helped to set up are now multi-billion dollar entities. You can view a partial list of our global track record [peekaboo name=\"table1\" onhide=\"here ▼\" onshow=\"here:\"]<code></code>[peekaboo_content name=\"table1\"]</p>\r\n<p style=\"text-align: center;\"><img class=\"size-full wp-image-2124 aligncenter\" alt=\"Page - About Us - cellular projects chart 6\" src=\"http://redwingconsulting.com/wp-content/uploads/Page-About-Us-cellular-projects-chart-6.png\" width=\"650\" height=\"257\" /></p>\r\n<p style=\"text-align: justify;\">[/peekaboo_content]</p>\r\n<p style=\"text-align: justify;\">The first incarnation of Redwing was acquired by a US internet firm in a multi-million dollar deal during the 1990s dot-com boom. Following this, Redwing\'s principals formed an angel investment and incubator company which invested in a number of US tech startups. The most successful of these, xAd, now serves over 85 million unique users a month in the US with highly targeted local mobile advertising.</p>\r\n<p style=\"text-align: justify;\">The second incarnation of Redwing was launched in Asia in 2007, with a primary focus on Indonesia. Initially focused on driving growth in multiple high-potential sectors, Redwing developed powerful business plans for a string of successful Indonesian companies. A partial list of our Indonesian track record can be viewed [peekaboo name=\"table2\" onhide=\"here ▼\" onshow=\"here:\"]<code></code>[peekaboo_content name=\"table2\"]</p>\r\n<p style=\"text-align: center;\"><img class=\"size-full wp-image-2125 aligncenter\" alt=\"Page - About Us - Indo projects chart 6\" src=\"http://redwingconsulting.com/wp-content/uploads/Page-About-Us-Indo-projects-chart-6.png\" width=\"652\" height=\"172\" /></p>\r\n[/peekaboo_content]\r\n<h5>Redwing and the Indonesian tech sector</h5>\r\n<p style=\"text-align: justify;\">Having watched in dismay as Indonesia suffered during the Asian financial crisis in 1997, we watched with delight as it sailed through the global financial crisis of 2008. We\'ve seen the country perform in bad times, so we understand many of its strengths in good times.</p>\r\n<p style=\"text-align: justify;\">We are exceptionally bullish on the tech sector right now, and believe it will outperform most of the analysts\' current forecasts, as the perfect storm of a rising middle class, falling technology prices and a young tech-oriented population all come together.</p>\r\n<p style=\"text-align: justify;\">Having said this, over the past few years we have seen two factors that inhibit the growth of the tech sector in Indonesia: firstly that Indonesia is something of a mystery to overseas investors and often does not appear in their asset allocation list, and secondly that overseas investors are an unknown quantity for most Indonesian tech companies. Yet each has so much to offer the other.</p>\r\n<p style=\"text-align: justify;\">So we believe a bridge needs to be built between the two groups - as we say: \"Indonesia\'s tech sector needs bridges, not valleys\". This website is one aspect of our own bridge-building, and aims to raise everyone’s awareness of opportunities in the Indonesian tech sector.</p>\r\n<p style=\"text-align: justify;\">Our section on Client Services describes what we do in more detail. By applying our expertise in startups, the tech industry and Indonesia, we help investors identify suitable investees, build growth strategies based on a sustainable business models, and oversee the execution of long-term growth plans. We do this under a variety of project constructs, from acting as investment and business advisors to actively participating in growth ventures.</p>\r\n<p style=\"text-align: justify;\">And, having worked in a number of companies that grew from zero to multi-billion dollar entities, we know what it takes to build sizable companies. We focus on substantial investment opportunities in Indonesia, where the application of capital, skills and sound business plans can create significant financial returns for the founders and investors.</p>','About Us','','inherit','closed','open','','32-revision-v1','','','2013-09-08 15:56:03','2013-09-08 15:56:03','',32,'http://redwingconsulting.com/uncategorized/32-revision-v1/',0,'revision','',0),(2719,1,'2013-09-08 16:06:56','2013-09-08 16:06:56','<img class=\"alignnone size-full wp-image-2086\" alt=\"Page - Contact Us - graphic 3\" src=\"http://redwingconsulting.com/wp-content/uploads/Page-Contact-Us-graphic-3.jpg\" width=\"700\" height=\"200\" />\r\n\r\n<img class=\"size-full wp-image-1993 alignleft\" alt=\"Icon - email\" src=\"http://redwingconsulting.com/wp-content/uploads/Icon-email.png\" width=\"100\" height=\"100\" />\r\n\r\n&nbsp;\r\n\r\n<strong>Please send any enquiries, comments or feedback to us using the following form:</strong>\r\n\r\n<strong> </strong>\r\n\r\n&nbsp;\r\n<p style=\"text-align: left;\">[contact-form-7 id=\"12\" title=\"Contact form 1\"]</p>\r\n&nbsp;\r\n<table style=\"width: 700px;\" border=\"0\">\r\n<tbody>\r\n<tr>\r\n<td style=\"width: 120px;\"><img alt=\"Icon - address\" src=\"http://redwingconsulting.com/wp-content/uploads/Icon-address.png\" width=\"100\" height=\"100\" /></td>\r\n<td style=\"width: 230px;\"><strong>Redwing Consulting (UK)\r\n</strong>Arena Business CentreHolyrood Close\r\n\r\nPoole BH17 7BA, England</td>\r\n<td style=\"width: 120px;\"><img alt=\"Icon - phone\" src=\"http://redwingconsulting.com/wp-content/uploads/Icon-phone.png\" width=\"100\" height=\"100\" /></td>\r\n<td style=\"width: 230px;\"><strong>Tel: +44 1202 606080\r\n</strong></td>\r\n</tr>\r\n</tbody>\r\n</table>\r\n&nbsp;\r\n<table style=\"width: 700px;\" border=\"0\">\r\n<tbody>\r\n<tr>\r\n<td style=\"width: 120px;\"><img alt=\"Icon - address\" src=\"http://redwingconsulting.com/wp-content/uploads/Icon-address.png\" width=\"100\" height=\"100\" /></td>\r\n<td style=\"width: 230px;\"><strong>Redwing Consulting (Asia)\r\n</strong>Level 24One Raffles Place\r\n\r\nSingapore</td>\r\n<td style=\"width: 120px;\"><img alt=\"Icon - phone\" src=\"http://redwingconsulting.com/wp-content/uploads/Icon-phone.png\" width=\"100\" height=\"100\" /></td>\r\n<td style=\"width: 230px;\"><strong>Tel: +62 812 8812 8080\r\n</strong></td>\r\n</tr>\r\n</tbody>\r\n</table>','Contact Us','','inherit','closed','open','','34-revision-v1','','','2013-09-08 16:06:56','2013-09-08 16:06:56','',34,'http://redwingconsulting.com/uncategorized/34-revision-v1/',0,'revision','',0),(2720,1,'2013-09-13 05:23:22','2013-09-13 05:23:22','<p><img class=\"alignnone size-full wp-image-2086\" alt=\"Page - Contact Us - graphic 3\" src=\"http://redwingconsulting.com/wp-content/uploads/Page-Contact-Us-graphic-3.jpg\" width=\"700\" height=\"200\" /></p>\n<p><img class=\"size-full wp-image-1993 alignleft\" alt=\"Icon - email\" src=\"http://redwingconsulting.com/wp-content/uploads/Icon-email.png\" width=\"100\" height=\"100\" /></p>\n<p>&nbsp;</p>\n<p><strong>Please send any enquiries, comments or feedback to us using the following form:</strong></p>\n<p><strong> </strong></p>\n<p>&nbsp;</p>\n<p style=\"text-align: left;\">[contact-form-7 id=\"12\" title=\"Contact form 1\"]</p>\n<p>&nbsp;</p>\n<p><strong>To contact Redwing at our UK or Asia offices:</strong></p>\n<p>&nbsp;</p>\n<table style=\"width: 700px;\" border=\"0\">\n<tbody>\n<tr>\n<td style=\"width: 120px;\"><img alt=\"Icon - address\" src=\"http://redwingconsulting.com/wp-content/uploads/Icon-address.png\" width=\"100\" height=\"100\" /></td>\n<td style=\"width: 230px;\"><strong>Redwing Consulting (UK)<br /> </strong>Arena Business Centre\n<p>Holyrood Close</p>\n<p>Poole BH17 7BA, England</p>\n</td>\n<td style=\"width: 120px;\"><img alt=\"Icon - phone\" src=\"http://redwingconsulting.com/wp-content/uploads/Icon-phone.png\" width=\"100\" height=\"100\" /></td>\n<td style=\"width: 230px;\"><strong>Tel: +44 1202 606080<br /> </strong></td>\n</tr>\n</tbody>\n</table>\n<p>&nbsp;</p>\n<table style=\"width: 700px;\" border=\"0\">\n<tbody>\n<tr>\n<td style=\"width: 120px;\"><img alt=\"Icon - address\" src=\"http://redwingconsulting.com/wp-content/uploads/Icon-address.png\" width=\"100\" height=\"100\" /></td>\n<td style=\"width: 230px;\"><strong>Redwing Consulting (Asia)<br /> </strong>Level 24\n<p>One Raffles Place</p>\n<p>Singapore</p>\n</td>\n<td style=\"width: 120px;\"><img alt=\"Icon - phone\" src=\"http://redwingconsulting.com/wp-content/uploads/Icon-phone.png\" width=\"100\" height=\"100\" /></td>\n<td style=\"width: 230px;\"><strong>Tel: +62 812 8812 8080<br /> </strong></td>\n</tr>\n</tbody>\n</table>','Contact Us','','inherit','closed','open','','34-autosave-v1','','','2013-09-13 05:23:22','2013-09-13 05:23:22','',34,'http://redwingconsulting.com/uncategorized/34-autosave-v1/',0,'revision','',0),(2721,1,'2013-09-08 16:08:33','2013-09-08 16:08:33','<img class=\"alignnone size-full wp-image-2086\" alt=\"Page - Contact Us - graphic 3\" src=\"http://redwingconsulting.com/wp-content/uploads/Page-Contact-Us-graphic-3.jpg\" width=\"700\" height=\"200\" />\r\n\r\n<img class=\"size-full wp-image-1993 alignleft\" alt=\"Icon - email\" src=\"http://redwingconsulting.com/wp-content/uploads/Icon-email.png\" width=\"100\" height=\"100\" />\r\n\r\n&nbsp;\r\n\r\n<strong>Please send any enquiries, comments or feedback to us using the following form:</strong>\r\n\r\n<strong> </strong>\r\n\r\n&nbsp;\r\n<p style=\"text-align: left;\">[contact-form-7 id=\"12\" title=\"Contact form 1\"]</p>\r\n&nbsp;\r\n\r\n<strong>To contact Redwing at our UK or Asia offices:</strong>\r\n\r\n&nbsp;\r\n<table style=\"width: 700px;\" border=\"0\">\r\n<tbody>\r\n<tr>\r\n<td style=\"width: 120px;\"><img alt=\"Icon - address\" src=\"http://redwingconsulting.com/wp-content/uploads/Icon-address.png\" width=\"100\" height=\"100\" /></td>\r\n<td style=\"width: 230px;\"><strong>Redwing Consulting (UK)\r\n</strong>Arena Business Centre\r\n\r\nHolyrood Close\r\n\r\nPoole BH17 7BA, England</td>\r\n<td style=\"width: 120px;\"><img alt=\"Icon - phone\" src=\"http://redwingconsulting.com/wp-content/uploads/Icon-phone.png\" width=\"100\" height=\"100\" /></td>\r\n<td style=\"width: 230px;\"><strong>Tel: +44 1202 606080\r\n</strong></td>\r\n</tr>\r\n</tbody>\r\n</table>\r\n&nbsp;\r\n<table style=\"width: 700px;\" border=\"0\">\r\n<tbody>\r\n<tr>\r\n<td style=\"width: 120px;\"><img alt=\"Icon - address\" src=\"http://redwingconsulting.com/wp-content/uploads/Icon-address.png\" width=\"100\" height=\"100\" /></td>\r\n<td style=\"width: 230px;\"><strong>Redwing Consulting (Asia)\r\n</strong>Level 24\r\n\r\nOne Raffles Place\r\n\r\nSingapore</td>\r\n<td style=\"width: 120px;\"><img alt=\"Icon - phone\" src=\"http://redwingconsulting.com/wp-content/uploads/Icon-phone.png\" width=\"100\" height=\"100\" /></td>\r\n<td style=\"width: 230px;\"><strong>Tel: +62 812 8812 8080\r\n</strong></td>\r\n</tr>\r\n</tbody>\r\n</table>','Contact Us','','inherit','closed','open','','34-revision-v1','','','2013-09-08 16:08:33','2013-09-08 16:08:33','',34,'http://redwingconsulting.com/uncategorized/34-revision-v1/',0,'revision','',0),(2722,1,'2013-09-08 16:09:12','2013-09-08 16:09:12','Recent posts page','Recent posts','','inherit','closed','open','','185-revision-v1','','','2013-09-08 16:09:12','2013-09-08 16:09:12','',185,'http://redwingconsulting.com/uncategorized/185-revision-v1/',0,'revision','',0),(2723,1,'2013-09-08 16:10:21','2013-09-08 16:10:21','<code><code><img class=\"alignnone size-full wp-image-2572\" alt=\"Redwing Asia post list page header graphic\" src=\"http://redwingconsulting.com/wp-content/uploads/Redwing-Asia-post-list-page-header-graphic.jpg\" width=\"700\" height=\"240\" /></code></code>\r\n\r\n&nbsp;\r\n\r\n<code><code>[smart_archives]</code>\r\n</code>','Post List','','inherit','closed','open','','2561-revision-v1','','','2013-09-08 16:10:21','2013-09-08 16:10:21','',2561,'http://redwingconsulting.com/uncategorized/2561-revision-v1/',0,'revision','',0),(2724,1,'2013-09-08 16:18:40','2013-09-08 16:18:40','','Monetizing Big Data','','trash','closed','open','','monetizing-big-data-2','','','2013-09-08 16:20:05','2013-09-08 16:20:05','',0,'http://redwingconsulting.com/?page_id=2724',0,'page','',0),(2725,1,'2013-09-08 16:15:45','2013-09-08 16:15:45','<img class=\"alignnone size-full wp-image-2773\" alt=\"Monetizing Big Data graphic 1\" src=\"http://redwingconsulting.com/wp-content/uploads/Monetizing-Big-Data-graphic-1.png\" width=\"760\" height=\"246\" />\r\n<h4 style=\"text-align: justify;\">The potential for mobile operators to generate huge amounts of revenue from Big Data is undeniable, solely based on the volume, richness and breadth of customer data that flows across a mobile network. So clearly the key question in monetizing Big Data is <strong><em>how</em></strong> to turn raw data into products and services which corporate customers and individuals will want to buy.</h4>\r\n<h5>Monetizing Big Data needs to start with the customer</h5>\r\n<p style=\"text-align: justify;\">Over the past two decades Redwing has worked with mobile operators in over 30 countries to help them get from business concepts to revenue-generating service launches.</p>\r\n<p style=\"text-align: justify;\">We\'ve learned that many operators have a tendency to first launch a product, and then see which customers buy it - the classic \'build it and they will come\' mentality.</p>\r\n<p style=\"text-align: justify;\">But a far more effective approach is to use a set of disciplined processes that drive product and service definitions from a fundamental evaluation of customer needs:</p>\r\n<img class=\"size-full wp-image-2837 aligncenter\" alt=\"Monetizing Big Data text box 10\" src=\"http://redwingconsulting.com/wp-content/uploads/Monetizing-Big-Data-text-box-10.png\" width=\"572\" height=\"156\" />\r\n<p style=\"text-align: justify;\">On the surface these look like simple questions to answer.</p>\r\n<p style=\"text-align: justify;\">But in reality, these are <strong>extremely non-trivial</strong> questions, and require significant amounts of new thinking on the part of the Big Data team.</p>\r\n\r\n<h5 style=\"text-align: justify;\">Who are your customers?</h5>\r\n<p style=\"text-align: justify;\">Are the customers for Big Data your existing corporate accounts? Or do you see potential within the small and medium business sectors? Or is Big Data something that can be sold to individuals?</p>\r\n<p style=\"text-align: justify;\">Should you sell Big Data to the customers\' marketing departments? Or through their existing ad agencies? Or to their IT groups?</p>\r\n<p style=\"text-align: justify;\">Or is the market defined by product and application: are we selling to buyers of customer profile data? Or buyers of identity services?</p>\r\n<p style=\"text-align: justify;\">The potential answer to all these questions is: \'yes\'. Because the buyers of Big Data services form a complex multi-dimensional market which is defined by:</p>\r\n\r\n<ul style=\"text-align: justify;\">\r\n	<li>The industry vertical you are selling to (fmcg, utilities, retail, etc)</li>\r\n	<li>The role of the person you are selling to (media planner, digital media executive, strategic planner, etc)</li>\r\n	<li>The type of Big Data product you are selling (customer profile data, location data, real-time data, etc)</li>\r\n</ul>\r\n<p style=\"text-align: justify;\">And understanding the interaction between these customer types is key to identifying real, growable markets for your Big Data products.</p>\r\n\r\n<h5 style=\"text-align: justify;\">What do your customers want?</h5>\r\n<table style=\"width: 780px;\" border=\"0\">\r\n<tbody>\r\n<tr>\r\n<td style=\"width: 390px;\" align=\"left\" valign=\"top\">\r\n<p style=\"text-align: justify;\"><span style=\"text-decoration: underline;\">The good news</span></p>\r\n<p style=\"text-align: justify;\">There are many Big Data applications that customers are clamoring for that are well-defined and can be readily identified.</p>\r\n<p style=\"text-align: justify;\">Redwing conducts regular in-depth research efforts to identify potential Big Data products for mobile operators, and a subset of our database is shown in the graphic to the right.</p>\r\n<p style=\"text-align: justify;\">(click on the graphic for a larger version)</p>\r\n</td>\r\n<td><img class=\"size-full wp-image-2788 aligncenter\" alt=\"Monetizing Big Data chart 1 (small)\" src=\"http://redwingconsulting.com/wp-content/uploads/Monetizing-Big-Data-chart-1-small.png\" width=\"337\" height=\"208\" /></td>\r\n</tr>\r\n</tbody>\r\n</table>\r\n<p style=\"text-align: justify;\"><span style=\"text-decoration: underline;\">The bad news</span></p>\r\n<p style=\"text-align: justify;\">Customers themselves often don\'t know what they want from Big Data services. Obtaining Big Data products from mobile operators is new to them too, and they often don\'t know what is available or what could be available.</p>\r\n<p style=\"text-align: justify;\"><span style=\"text-decoration: underline;\">The solution</span></p>\r\n<p style=\"text-align: justify;\">There are three basic approaches to help customers tell you what their Big Data needs are:</p>\r\n\r\n<ol>\r\n	<li style=\"text-align: justify;\">Set up mechanisms to poll your potential customers, such as market research programs or customer feedback panels.</li>\r\n	<li style=\"text-align: justify;\">Build relationships with exemplar customers in the key verticals you wish to target, and learn from them.</li>\r\n	<li style=\"text-align: justify;\">Look for opportunities to integrate your high-value data into their existing systems and programs - evolution is always easier than revolution for customers.</li>\r\n</ol>\r\n<h5>How do customers want your Big Data products to be packaged?</h5>\r\nThere are two issues to consider here:\r\n<ol>\r\n	<li>What types of Big Data products do customers want?</li>\r\n	<li>How do they want those products to be packaged and delivered?</li>\r\n</ol>\r\nRedwing has identified &lt;five&gt; product families where mobile operators can provide high-value data to customers:\r\n<ol>\r\n	<li>Hyper-local advertising services</li>\r\n	<li>Location insight services</li>\r\n	<li>Identity management services</li>\r\n	<li>Profile and behavioural services</li>\r\n	<li>Customer segment targeting services</li>\r\n</ol>\r\nAnd &lt;four&gt; ways that Big Data services can be delivered:\r\n<ol>\r\n	<li>Raw Big Data</li>\r\n	<li>Packaged Big Data</li>\r\n	<li>Integrated with professional services</li>\r\n	<li>Real-time 3rd party process enablement</li>\r\n</ol>\r\n<h5>What are the elements of a great customer experience?</h5>\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n&nbsp;','Monetizing Big Data','','publish','closed','open','','monetizing-big-data','','','2013-09-11 12:42:21','2013-09-11 12:42:21','',0,'http://redwingconsulting.com/?page_id=2725',0,'page','',0),(2726,1,'2013-09-08 16:15:39','2013-09-08 16:15:39','Monetizing Big Data page.','Monetizing Big Data','','inherit','closed','open','','2725-revision-v1','','','2013-09-08 16:15:39','2013-09-08 16:15:39','',2725,'http://redwingconsulting.com/uncategorized/2725-revision-v1/',0,'revision','',0),(2727,1,'2013-09-08 16:15:45','2013-09-08 16:15:45','<p>Monetizing Big Data page.</p>\r\n','Monetizing Big Data','','inherit','closed','open','','2725-revision-v1','','','2013-09-08 16:15:45','2013-09-08 16:15:45','',2725,'http://redwingconsulting.com/uncategorized/2725-revision-v1/',0,'revision','',0),(2728,1,'2013-09-08 16:17:08','2013-09-08 16:17:08','Commercializing Big Data page.','Commercializing Big Data','','trash','closed','open','','commercializing-big-data','','','2013-09-09 12:10:08','2013-09-09 12:10:08','',0,'http://redwingconsulting.com/?page_id=2728',0,'page','',0),(2729,1,'2013-09-08 16:17:08','2013-09-08 16:17:08','Commercializing Big Data page.','Commercializing Big Data','','inherit','closed','open','','2728-revision-v1','','','2013-09-08 16:17:08','2013-09-08 16:17:08','',2728,'http://redwingconsulting.com/uncategorized/2728-revision-v1/',0,'revision','',0),(2730,1,'2013-09-08 16:18:07','2013-09-08 16:18:07','<h4 style=\"text-align: justify;\"><img class=\"alignnone size-full wp-image-2767\" alt=\"Organizing for Big Data graphic 1\" src=\"http://redwingconsulting.com/wp-content/uploads/Organizing-for-Big-Data-graphic-1.png\" width=\"760\" height=\"246\" /></h4>\r\n<h4 style=\"text-align: justify;\">In order to fulfill the potential of Big Data, mobile operators need to commercialize Big Data services at scale. This means that Big Data teams which have previously been internally focused need to transform into <span style=\"text-decoration: underline;\"><strong>commercially-oriented</strong></span> and <span style=\"text-decoration: underline;\"><strong>externally-focused</strong></span> business units.</h4>\r\n<h5 style=\"text-align: justify;\">Development Phases</h5>\r\n<p style=\"text-align: justify;\">In our experience of working with mobile operators in over 30 different countries around the world, organizations follow a common set of steps in getting to the point of launching an externally-focused Big Data organization:</p>\r\n<p style=\"text-align: center;\"><img class=\"size-full wp-image-2765 aligncenter\" title=\"Redwing Consulting - Development phases for Mobile Operators to develop a Big Data organization\" alt=\"Redwing Consulting - Development phases for Mobile Operators to develop a Big Data organization\" src=\"http://redwingconsulting.com/wp-content/uploads/Organizaing-for-Big-Data-flowchart-5.png\" width=\"662\" height=\"599\" /></p>\r\n\r\n<h5 style=\"text-align: justify;\">Organizational impacts</h5>\r\n<p style=\"text-align: justify;\">The <strong>Basic Tooling</strong> and <strong>Data Lab</strong> phases usually occur within the IT department, with minimal impacts on an operator\'s organization and culture.</p>\r\n<p style=\"text-align: justify;\">The <strong>Internal Testing</strong> phase is more challenging, and starts to reveal a key issue: who should control the Big Data budget - Marketing or IT? Presently, Big Data teams tend to sit within IT, but Big Data\'s profound impact on a mobile operator\'s customer-facing activities mean that the formation of cross-functional teams is essential for success, and that the budget must be driven from commercial imperatives.</p>\r\n<p style=\"text-align: justify;\">The <strong>Commercial Prototypes</strong> phase requires new sets of skills in order to design new Big Data products and deliver those to a range of corporate and individual customers. Some of these skills do not exist inside most operators, necessitating a new wave of recruitment and the formation of partnerships. At this stage, many operators consider spinning out the new Big Data division into a separate organization (although it has been seen that this is not necessarily the optimal structure).</p>\r\n<p style=\"text-align: justify;\">The <strong>Data Factory</strong> phase (which - in our opinion - no operator has yet reached) will require additional skills in terms of scalable systems, integration with other data providers and deep partnerships with marketing and CRM providers, as well as strong collaboration with various web players and OTT service providers.</p>\r\n\r\n<h5 style=\"text-align: justify;\">Benchmarking: how does your organization compare to others?</h5>\r\n<p style=\"text-align: justify;\">The chart below shows the detailed characteristics of each Big Data development phase, along with Redwing\'s estimation of the proportion of the world\'s operators in each phase. (Click on chart for larger version).</p>\r\n<p style=\"text-align: justify;\">At this point in time, we do not believe any operator has yet implemented a Data Factory, and we do not expect to see this happen until 2015.</p>\r\n<p style=\"text-align: justify;\"><a href=\"http://redwingconsulting.com/wp-content/uploads/Organizing-for-Big-Data-chart-1.png\"><img class=\"alignnone size-full wp-image-2766\" title=\"Redwing Consulting - Development of Big Data Organitions within the world\'s Mobile Operators\" alt=\"Redwing Consulting - Development of Big Data Organitions within the world\'s Mobile Operators\" src=\"http://redwingconsulting.com/wp-content/uploads/Organizing-for-Big-Data-chart-1.png\" width=\"994\" height=\"626\" /></a></p>','Organizing for Big Data','','publish','closed','open','','organizing-for-big-data','','','2013-09-11 10:54:57','2013-09-11 10:54:57','',0,'http://redwingconsulting.com/?page_id=2730',0,'page','',0),(2731,1,'2013-09-08 16:18:07','2013-09-08 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16:54:39','',0,'http://redwingconsulting.com/?p=2734',3,'nav_menu_item','',0),(2736,1,'2013-09-08 16:21:36','2013-09-08 16:21:36',' ','','','publish','closed','open','','2736','','','2013-09-12 16:54:39','2013-09-12 16:54:39','',0,'http://redwingconsulting.com/?p=2736',1,'nav_menu_item','',0),(2737,1,'2013-09-08 16:23:51','2013-09-08 16:23:51','','Organization Issues','','publish','closed','open','','organization-issues-2','','','2013-09-08 16:23:51','2013-09-08 16:23:51','',0,'http://redwingconsulting.com/?p=2737',3,'nav_menu_item','',0),(2738,1,'2013-09-08 16:23:51','2013-09-08 16:23:51',' ','','','publish','closed','open','','2738','','','2013-09-08 16:23:51','2013-09-08 16:23:51','',0,'http://redwingconsulting.com/?p=2738',2,'nav_menu_item','',0),(2739,1,'2013-09-08 16:23:51','2013-09-08 16:23:51',' ','','','publish','closed','open','','2739','','','2013-09-08 16:23:51','2013-09-08 16:23:51','',0,'http://redwingconsulting.com/?p=2739',1,'nav_menu_item','',0),(2740,1,'2013-09-08 16:27:09','2013-09-08 16:27:09','','Organizing<br>for Big Data','How to organize a new Big Data line of business','publish','closed','open','','organizationissues','','','2013-09-12 16:55:28','2013-09-12 16:55:28','',0,'http://redwingconsulting.com/?p=2740',4,'nav_menu_item','',0),(2742,1,'2013-09-08 16:27:09','2013-09-08 16:27:09','','Monetizing<br>Big Data','How to monetize Big Data services','publish','closed','open','','monetizingbig-data','','','2013-09-12 16:55:28','2013-09-12 16:55:28','',0,'http://redwingconsulting.com/?p=2742',2,'nav_menu_item','',0),(2743,1,'2013-09-09 04:08:49','2013-09-09 04:08:49','','Home page background 2 980x300 redline','','inherit','closed','open','','home-page-background-2-980x300-redline','','','2013-09-09 04:08:49','2013-09-09 04:08:49','',2656,'',1,'attachment','image/jpeg',0),(2744,1,'2013-09-09 04:08:52','2013-09-09 04:08:52','','Home page background 3 980x300 redline','','inherit','closed','open','','home-page-background-3-980x300-redline','','','2013-09-09 04:08:52','2013-09-09 04:08:52','',2656,'',1,'attachment','image/jpeg',0),(2745,1,'2013-09-09 04:08:54','2013-09-09 04:08:54','','Home page background 4 980x300 redline','','inherit','closed','open','','home-page-background-4-980x300-redline','','','2013-09-09 04:08:54','2013-09-09 04:08:54','',2656,'',1,'attachment','image/jpeg',0),(2765,1,'2013-09-09 15:34:14','2013-09-09 15:34:14','','Organizaing for Big Data flowchart 5','','inherit','closed','open','','organizaing-for-big-data-flowchart-5','','','2013-09-09 15:34:14','2013-09-09 15:34:14','',2730,'http://redwingconsulting.com/wp-content/uploads/Organizaing-for-Big-Data-flowchart-5.png',0,'attachment','image/png',0),(2766,1,'2013-09-09 15:38:00','2013-09-09 15:38:00','','Organizing for Big Data chart 1','','inherit','closed','open','','organizing-for-big-data-chart-1','','','2013-09-09 15:38:00','2013-09-09 15:38:00','',2730,'http://redwingconsulting.com/wp-content/uploads/Organizing-for-Big-Data-chart-1.png',0,'attachment','image/png',0),(2767,1,'2013-09-09 15:38:08','2013-09-09 15:38:08','','Organizing for Big Data graphic 1','','inherit','closed','open','','organizing-for-big-data-graphic-1','','','2013-09-09 15:38:08','2013-09-09 15:38:08','',2730,'http://redwingconsulting.com/wp-content/uploads/Organizing-for-Big-Data-graphic-1.png',0,'attachment','image/png',0),(2768,1,'2013-09-09 15:41:50','2013-09-09 15:41:50','<img class=\"alignnone size-full wp-image-2767\" alt=\"Organizing for Big Data graphic 1\" src=\"http://redwingconsulting.com/wp-content/uploads/Organizing-for-Big-Data-graphic-1.png\" width=\"760\" height=\"246\" />\r\n<h4 style=\"text-align: justify;\">In order to fulfill the potential of Big Data, mobile operators need to commercialize Big Data services at scale. This means that Big Data teams which have previously been internally focused need to transform into <span style=\"text-decoration: underline;\"><strong>commercially-oriented</strong></span> and <span style=\"text-decoration: underline;\"><strong>externally-focused</strong></span> business units.</h4>\r\n<h5 style=\"text-align: justify;\">Development Phases</h5>\r\n<p style=\"text-align: justify;\">In our experience of working with mobile operators in over 30 different countries around the world, organizations follow a common set of steps in getting to the point of launching an externally-focused Big Data organization:</p>\r\n<a href=\"http://redwingconsulting.com/big-data-organization-issues/attachment/organizaing-for-big-data-flowchart-5/\" rel=\"attachment wp-att-2765\"><img class=\"size-full wp-image-2765 aligncenter\" alt=\"Organizaing for Big Data flowchart 5\" src=\"http://redwingconsulting.com/wp-content/uploads/Organizaing-for-Big-Data-flowchart-5.png\" width=\"662\" height=\"599\" /></a>\r\n<h5 style=\"text-align: justify;\">Organizational impacts</h5>\r\n<p style=\"text-align: justify;\">The Basic Tooling and Data Lab phases usually occur within the IT department, with minimal impacts on an operator\'s organization and culture.</p>\r\n<p style=\"text-align: justify;\">The Internal Testing phase is more challenging, and starts to reveal a key issue: who should control the Big Data budget - Marketing or IT? Presently, Big Data teams tend to sit within IT, but Big Data\'s profound impact on a mobile operator\'s customer-facing activities mean that the formation of cross-functional teams is essential for success, and that the budget must be driven from commercial imperatives.</p>\r\n<p style=\"text-align: justify;\">The Commercial Prototypes phase requires new sets of skills in order to design new Big Data products and deliver those to a range of corporate and individual customers. Some of these skills do not exist inside most operators, necessitating a new wave of recruitment and the formation of partnerships. At this stage, many operators consider spinning out the new Big Data division into a separate organization (although it has been seen that this is not necessarily the optimal structure).</p>\r\n<p style=\"text-align: justify;\">The Data Factory phase (which - in our opinion - no operator has yet reached) will require additional skills in terms of scalable systems, integration with other data providers and deep partnerships with marketing and CRM providers, as well as strong collaboration with various web players and OTT service providers.</p>\r\n\r\n<h5 style=\"text-align: justify;\">Benchmarking: how does your organization compare to others?</h5>\r\n<p style=\"text-align: justify;\">The chart below shows the detailed characteristics of each Big Data development phase, along with Redwing\'s estimation of the proportion of the world\'s operators in each phase.</p>\r\n<p style=\"text-align: justify;\">At this point in time, we do not believe any operator has yet implemented a Data Factory, and we do not expect to see this happen until 2015.</p>\r\n<p style=\"text-align: justify;\"><a href=\"http://redwingconsulting.com/big-data-organization-issues/attachment/organizing-for-big-data-chart-1/\" rel=\"attachment wp-att-2766\"><img class=\"alignnone size-full wp-image-2766\" alt=\"Organizing for Big Data chart 1\" src=\"http://redwingconsulting.com/wp-content/uploads/Organizing-for-Big-Data-chart-1.png\" width=\"994\" height=\"626\" /></a></p>','Big Data Organization Issues','','inherit','closed','open','','2730-revision-v1','','','2013-09-09 15:41:50','2013-09-09 15:41:50','',2730,'http://redwingconsulting.com/uncategorized/2730-revision-v1/',0,'revision','',0),(2769,1,'2013-09-09 15:45:38','2013-09-09 15:45:38','<img class=\"alignnone size-full wp-image-2767\" alt=\"Redwing Consulting - Organizing for Big Data graphic 1\" src=\"http://redwingconsulting.com/wp-content/uploads/Organizing-for-Big-Data-graphic-1.png\" width=\"760\" height=\"246\" />\r\n<h4 style=\"text-align: justify;\">In order to fulfill the potential of Big Data, mobile operators need to commercialize Big Data services at scale. This means that Big Data teams which have previously been internally focused need to transform into <span style=\"text-decoration: underline;\"><strong>commercially-oriented</strong></span> and <span style=\"text-decoration: underline;\"><strong>externally-focused</strong></span> business units.</h4>\r\n<h5 style=\"text-align: justify;\">Development Phases</h5>\r\n<p style=\"text-align: justify;\">In our experience of working with mobile operators in over 30 different countries around the world, organizations follow a common set of steps in getting to the point of launching an externally-focused Big Data organization:</p>\r\n<p style=\"text-align: center;\"><img class=\"size-full wp-image-2765 aligncenter\" title=\"Redwing Consulting - Development phases for Mobile Operators to develop a Big Data organization\" alt=\"Redwing Consulting - Development phases for Mobile Operators to develop a Big Data organization\" src=\"http://redwingconsulting.com/wp-content/uploads/Organizaing-for-Big-Data-flowchart-5.png\" width=\"662\" height=\"599\" /></p>\r\n\r\n<h5 style=\"text-align: justify;\">Organizational impacts</h5>\r\n<p style=\"text-align: justify;\">The Basic Tooling and Data Lab phases usually occur within the IT department, with minimal impacts on an operator\'s organization and culture.</p>\r\n<p style=\"text-align: justify;\">The Internal Testing phase is more challenging, and starts to reveal a key issue: who should control the Big Data budget - Marketing or IT? Presently, Big Data teams tend to sit within IT, but Big Data\'s profound impact on a mobile operator\'s customer-facing activities mean that the formation of cross-functional teams is essential for success, and that the budget must be driven from commercial imperatives.</p>\r\n<p style=\"text-align: justify;\">The Commercial Prototypes phase requires new sets of skills in order to design new Big Data products and deliver those to a range of corporate and individual customers. Some of these skills do not exist inside most operators, necessitating a new wave of recruitment and the formation of partnerships. At this stage, many operators consider spinning out the new Big Data division into a separate organization (although it has been seen that this is not necessarily the optimal structure).</p>\r\n<p style=\"text-align: justify;\">The Data Factory phase (which - in our opinion - no operator has yet reached) will require additional skills in terms of scalable systems, integration with other data providers and deep partnerships with marketing and CRM providers, as well as strong collaboration with various web players and OTT service providers.</p>\r\n\r\n<h5 style=\"text-align: justify;\">Benchmarking: how does your organization compare to others?</h5>\r\n<p style=\"text-align: justify;\">The chart below shows the detailed characteristics of each Big Data development phase, along with Redwing\'s estimation of the proportion of the world\'s operators in each phase. (Click on chart for larger version).</p>\r\n<p style=\"text-align: justify;\">At this point in time, we do not believe any operator has yet implemented a Data Factory, and we do not expect to see this happen until 2015.</p>\r\n<p style=\"text-align: justify;\"><a href=\"http://redwingconsulting.com/wp-content/uploads/Organizing-for-Big-Data-chart-1.png\"><img class=\"alignnone size-full wp-image-2766\" title=\"Redwing Consulting - Development of Big Data Organitions within the world\'s Mobile Operators\" alt=\"Redwing Consulting - Development of Big Data Organitions within the world\'s Mobile Operators\" src=\"http://redwingconsulting.com/wp-content/uploads/Organizing-for-Big-Data-chart-1.png\" width=\"994\" height=\"626\" /></a></p>','Big Data Organization Issues','','inherit','closed','open','','2730-revision-v1','','','2013-09-09 15:45:38','2013-09-09 15:45:38','',2730,'http://redwingconsulting.com/uncategorized/2730-revision-v1/',0,'revision','',0),(2770,1,'2013-09-09 15:59:29','2013-09-09 15:59:29','<h4 style=\"text-align: justify;\"><img class=\"alignnone size-full wp-image-2767\" alt=\"Organizing for Big Data graphic 1\" src=\"http://redwingconsulting.com/wp-content/uploads/Organizing-for-Big-Data-graphic-1.png\" width=\"760\" height=\"246\" /></h4>\r\n<h4 style=\"text-align: justify;\">In order to fulfill the potential of Big Data, mobile operators need to commercialize Big Data services at scale. This means that Big Data teams which have previously been internally focused need to transform into <span style=\"text-decoration: underline;\"><strong>commercially-oriented</strong></span> and <span style=\"text-decoration: underline;\"><strong>externally-focused</strong></span> business units.</h4>\r\n<h5 style=\"text-align: justify;\">Development Phases</h5>\r\n<p style=\"text-align: justify;\">In our experience of working with mobile operators in over 30 different countries around the world, organizations follow a common set of steps in getting to the point of launching an externally-focused Big Data organization:</p>\r\n<p style=\"text-align: center;\"><img class=\"size-full wp-image-2765 aligncenter\" title=\"Redwing Consulting - Development phases for Mobile Operators to develop a Big Data organization\" alt=\"Redwing Consulting - Development phases for Mobile Operators to develop a Big Data organization\" src=\"http://redwingconsulting.com/wp-content/uploads/Organizaing-for-Big-Data-flowchart-5.png\" width=\"662\" height=\"599\" /></p>\r\n\r\n<h5 style=\"text-align: justify;\">Organizational impacts</h5>\r\n<p style=\"text-align: justify;\">The Basic Tooling and Data Lab phases usually occur within the IT department, with minimal impacts on an operator\'s organization and culture.</p>\r\n<p style=\"text-align: justify;\">The Internal Testing phase is more challenging, and starts to reveal a key issue: who should control the Big Data budget - Marketing or IT? Presently, Big Data teams tend to sit within IT, but Big Data\'s profound impact on a mobile operator\'s customer-facing activities mean that the formation of cross-functional teams is essential for success, and that the budget must be driven from commercial imperatives.</p>\r\n<p style=\"text-align: justify;\">The Commercial Prototypes phase requires new sets of skills in order to design new Big Data products and deliver those to a range of corporate and individual customers. Some of these skills do not exist inside most operators, necessitating a new wave of recruitment and the formation of partnerships. At this stage, many operators consider spinning out the new Big Data division into a separate organization (although it has been seen that this is not necessarily the optimal structure).</p>\r\n<p style=\"text-align: justify;\">The Data Factory phase (which - in our opinion - no operator has yet reached) will require additional skills in terms of scalable systems, integration with other data providers and deep partnerships with marketing and CRM providers, as well as strong collaboration with various web players and OTT service providers.</p>\r\n\r\n<h5 style=\"text-align: justify;\">Benchmarking: how does your organization compare to others?</h5>\r\n<p style=\"text-align: justify;\">The chart below shows the detailed characteristics of each Big Data development phase, along with Redwing\'s estimation of the proportion of the world\'s operators in each phase. (Click on chart for larger version).</p>\r\n<p style=\"text-align: justify;\">At this point in time, we do not believe any operator has yet implemented a Data Factory, and we do not expect to see this happen until 2015.</p>\r\n<p style=\"text-align: justify;\"><a href=\"http://redwingconsulting.com/wp-content/uploads/Organizing-for-Big-Data-chart-1.png\"><img class=\"alignnone size-full wp-image-2766\" title=\"Redwing Consulting - Development of Big Data Organitions within the world\'s Mobile Operators\" alt=\"Redwing Consulting - Development of Big Data Organitions within the world\'s Mobile Operators\" src=\"http://redwingconsulting.com/wp-content/uploads/Organizing-for-Big-Data-chart-1.png\" width=\"994\" height=\"626\" /></a></p>','Big Data Organization Issues','','inherit','closed','open','','2730-revision-v1','','','2013-09-09 15:59:29','2013-09-09 15:59:29','',2730,'http://redwingconsulting.com/uncategorized/2730-revision-v1/',0,'revision','',0),(2772,1,'2013-09-11 10:54:54','2013-09-11 10:54:54','<h4 style=\"text-align: justify;\"><img class=\"alignnone size-full wp-image-2767\" alt=\"Organizing for Big Data graphic 1\" src=\"http://redwingconsulting.com/wp-content/uploads/Organizing-for-Big-Data-graphic-1.png\" width=\"760\" height=\"246\" /></h4>\n<h4 style=\"text-align: justify;\">In order to fulfill the potential of Big Data, mobile operators need to commercialize Big Data services at scale. This means that Big Data teams which have previously been internally focused need to transform into <span style=\"text-decoration: underline;\"><strong>commercially-oriented</strong></span> and <span style=\"text-decoration: underline;\"><strong>externally-focused</strong></span> business units.</h4>\n<h5 style=\"text-align: justify;\">Development Phases</h5>\n<p style=\"text-align: justify;\">In our experience of working with mobile operators in over 30 different countries around the world, organizations follow a common set of steps in getting to the point of launching an externally-focused Big Data organization:</p>\n<p style=\"text-align: center;\"><img class=\"size-full wp-image-2765 aligncenter\" title=\"Redwing Consulting - Development phases for Mobile Operators to develop a Big Data organization\" alt=\"Redwing Consulting - Development phases for Mobile Operators to develop a Big Data organization\" src=\"http://redwingconsulting.com/wp-content/uploads/Organizaing-for-Big-Data-flowchart-5.png\" width=\"662\" height=\"599\" /></p>\n\n<h5 style=\"text-align: justify;\">Organizational impacts</h5>\n<p style=\"text-align: justify;\">The <strong>Basic Tooling</strong> and <strong>Data Lab</strong> phases usually occur within the IT department, with minimal impacts on an operator\'s organization and culture.</p>\n<p style=\"text-align: justify;\">The <strong>Internal Testing</strong> phase is more challenging, and starts to reveal a key issue: who should control the Big Data budget - Marketing or IT? Presently, Big Data teams tend to sit within IT, but Big Data\'s profound impact on a mobile operator\'s customer-facing activities mean that the formation of cross-functional teams is essential for success, and that the budget must be driven from commercial imperatives.</p>\n<p style=\"text-align: justify;\">The <strong>Commercial Prototypes</strong> phase requires new sets of skills in order to design new Big Data products and deliver those to a range of corporate and individual customers. Some of these skills do not exist inside most operators, necessitating a new wave of recruitment and the formation of partnerships. At this stage, many operators consider spinning out the new Big Data division into a separate organization (although it has been seen that this is not necessarily the optimal structure).</p>\n<p style=\"text-align: justify;\">The <strong>Data Factory</strong> phase (which - in our opinion - no operator has yet reached) will require additional skills in terms of scalable systems, integration with other data providers and deep partnerships with marketing and CRM providers, as well as strong collaboration with various web players and OTT service providers.</p>\n\n<h5 style=\"text-align: justify;\">Benchmarking: how does your organization compare to others?</h5>\n<p style=\"text-align: justify;\">The chart below shows the detailed characteristics of each Big Data development phase, along with Redwing\'s estimation of the proportion of the world\'s operators in each phase. (Click on chart for larger version).</p>\n<p style=\"text-align: justify;\">At this point in time, we do not believe any operator has yet implemented a Data Factory, and we do not expect to see this happen until 2015.</p>\n<p style=\"text-align: justify;\"><a href=\"http://redwingconsulting.com/wp-content/uploads/Organizing-for-Big-Data-chart-1.png\"><img class=\"alignnone size-full wp-image-2766\" title=\"Redwing Consulting - Development of Big Data Organitions within the world\'s Mobile Operators\" alt=\"Redwing Consulting - Development of Big Data Organitions within the world\'s Mobile Operators\" src=\"http://redwingconsulting.com/wp-content/uploads/Organizing-for-Big-Data-chart-1.png\" width=\"994\" height=\"626\" /></a></p>','Organizing for Big Data','','inherit','closed','open','','2730-autosave-v1','','','2013-09-11 10:54:54','2013-09-11 10:54:54','',2730,'http://redwingconsulting.com/uncategorized/2730-autosave-v1/',0,'revision','',0),(2773,1,'2013-09-09 16:55:58','2013-09-09 16:55:58','','Monetizing Big Data graphic 1','','inherit','closed','open','','monetizing-big-data-graphic-1','','','2013-09-09 16:55:58','2013-09-09 16:55:58','',2725,'http://redwingconsulting.com/wp-content/uploads/Monetizing-Big-Data-graphic-1.png',0,'attachment','image/png',0),(2779,1,'2013-09-09 17:42:02','2013-09-09 17:42:02','<img class=\"alignnone size-full wp-image-2773\" alt=\"Monetizing Big Data graphic 1\" src=\"http://redwingconsulting.com/wp-content/uploads/Monetizing-Big-Data-graphic-1.png\" width=\"760\" height=\"246\" />\r\n<h4 style=\"text-align: justify;\">The potential for mobile operators to generate huge amounts of revenue from Big Data is undeniable, purely based on the volume, richness and breadth of customer data that flows across the mobile networks. So the key question clearly is <strong><em>how</em></strong> can that raw data be turned into products and services which corporate customers and individuals will want to buy?</h4>\r\n<h5>Always, always, start from the customer</h5>\r\n<p style=\"text-align: justify;\">For over two decades, Redwing has been working with mobile operators to help them get from business concepts to revenue-generating service launches. In that time, we\'ve developed a number of fundamental principles that help guide the business launch process:</p>\r\n<img class=\"size-full wp-image-2778 aligncenter\" alt=\"Monetizing Big Data text box 4\" src=\"http://redwingconsulting.com/wp-content/uploads/Monetizing-Big-Data-text-box-4.png\" width=\"625\" height=\"279\" />\r\n\r\nOn the surface these look like simple questions to answer. But in reality, these are <strong>extremely non-trivial</strong> questions, and require significant amounts of new thinking on the part of the Big Data team.\r\n<h4>Who are your customers?</h4>\r\nAre the customers for Big Data your existing corporate accounts? Or is there huge potential within the small and medium business sectors? Or is this something to sell to individuals?\r\n\r\nDo we sell Big Data to the customers\' IT departments? Or their marketing departments? Or through their existing ad agencies?\r\n\r\nOr is the market defined by product and application? Are we selling to buyers of customer profile data? Or buyers of identity services?\r\n\r\nAnd the potential answer to all these questions is \'yes\'. Because this is a multi-dimensional market which is defined by:\r\n<ul>\r\n	<li>The industry vertical you are selling to (fmcg, utilities, retail, etc)</li>\r\n	<li>The role of the person you are selling to (media planner, digital media executive, strategic planner, etc)</li>\r\n	<li>The type of Big Data product you are selling (customer profile data, location data, real-time data, etc)</li>\r\n</ul>\r\nUnderstanding the interaction between these customer types is key to identifying real, growable markets for your Big Data products.\r\n<h4>What do your customers want?</h4>\r\n&nbsp;','Monetizing Big Data','','inherit','closed','open','','2725-revision-v1','','','2013-09-09 17:42:02','2013-09-09 17:42:02','',2725,'http://redwingconsulting.com/uncategorized/2725-revision-v1/',0,'revision','',0),(2781,1,'2013-09-09 17:47:55','2013-09-09 17:47:55','<img class=\"alignnone size-full wp-image-2773\" alt=\"Monetizing Big Data graphic 1\" src=\"http://redwingconsulting.com/wp-content/uploads/Monetizing-Big-Data-graphic-1.png\" width=\"760\" height=\"246\" />\r\n<h4 style=\"text-align: justify;\">The potential for mobile operators to generate huge amounts of revenue from Big Data is undeniable, purely based on the volume, richness and breadth of customer data that flows across the mobile networks. So the key question clearly is <strong><em>how</em></strong> can that raw data be turned into products and services which corporate customers and individuals will want to buy?</h4>\r\n<h5>Always, always, start from the customer</h5>\r\n<p style=\"text-align: justify;\">For over two decades, Redwing has been working with mobile operators to help them get from business concepts to revenue-generating service launches. In that time, we\'ve developed a number of fundamental principles that help guide the business launch process:</p>\r\n<img class=\"size-full wp-image-2780 aligncenter\" alt=\"Monetizing Big Data text box 5\" src=\"http://redwingconsulting.com/wp-content/uploads/Monetizing-Big-Data-text-box-5.png\" width=\"600\" height=\"202\" />\r\n\r\nOn the surface these look like simple questions to answer. But in reality, these are <strong>extremely non-trivial</strong> questions, and require significant amounts of new thinking on the part of the Big Data team.\r\n<h5>Who are your customers?</h5>\r\nAre the customers for Big Data your existing corporate accounts? Or is there huge potential within the small and medium business sectors? Or is this something to sell to individuals?\r\n\r\nShould you sell Big Data to the customers\' marketing departments? Or through their existing ad agencies? Or to their IT groups?\r\n\r\nOr is the market defined by product and application? Are we selling to buyers of customer profile data? Or buyers of identity services?\r\n\r\nThe potential answer to all these questions is: \'yes\'. Because the buyers of Big Data services form a complex multi-dimensional market which is defined by:\r\n<ul>\r\n	<li>The industry vertical you are selling to (fmcg, utilities, retail, etc)</li>\r\n	<li>The role of the person you are selling to (media planner, digital media executive, strategic planner, etc)</li>\r\n	<li>The type of Big Data product you are selling (customer profile data, location data, real-time data, etc)</li>\r\n</ul>\r\nAnd understanding the interaction between these customer types is key to identifying real, growable markets for your Big Data products.\r\n<h5>What do your customers want?</h5>\r\n&nbsp;','Monetizing Big Data','','inherit','closed','open','','2725-revision-v1','','','2013-09-09 17:47:55','2013-09-09 17:47:55','',2725,'http://redwingconsulting.com/uncategorized/2725-revision-v1/',0,'revision','',0),(2783,1,'2013-09-13 05:25:30','2013-09-13 05:25:30','<p><img class=\"alignnone size-full wp-image-2773\" alt=\"Monetizing Big Data graphic 1\" src=\"http://redwingconsulting.com/wp-content/uploads/Monetizing-Big-Data-graphic-1.png\" width=\"760\" height=\"246\" /></p>\n<h4 style=\"text-align: justify;\">The potential for mobile operators to generate huge amounts of revenue from Big Data is undeniable, solely based on the volume, richness and breadth of customer data that flows across a mobile network. So clearly the key question in monetizing Big Data is <strong><em>how</em></strong> to turn raw data into products and services which corporate customers and individuals will want to buy.</h4>\n<h5>Monetizing Big Data needs to start with the customer</h5>\n<p style=\"text-align: justify;\">Over the past two decades Redwing has worked with mobile operators in over 30 countries to help them get from business concepts to revenue-generating service launches.</p>\n<p style=\"text-align: justify;\">We\'ve learned that many operators have a tendency to first launch a product, and then see which customers buy it - the classic \'build it and they will come\' mentality.</p>\n<p style=\"text-align: justify;\">But a far more effective approach is to use a set of disciplined processes that drive product and service definitions from a fundamental evaluation of customer needs:</p>\n<p><img class=\"size-full wp-image-2837 aligncenter\" alt=\"Monetizing Big Data text box 10\" src=\"http://redwingconsulting.com/wp-content/uploads/Monetizing-Big-Data-text-box-10.png\" width=\"572\" height=\"156\" /></p>\n<p style=\"text-align: justify;\">On the surface these look like simple questions to answer.</p>\n<p style=\"text-align: justify;\">But in reality, these are <strong>extremely non-trivial</strong> questions, and require significant amounts of new thinking on the part of the Big Data team.</p>\n<h5 style=\"text-align: justify;\">Who are your customers?</h5>\n<p style=\"text-align: justify;\">Are the customers for Big Data your existing corporate accounts? Or do you see potential within the small and medium business sectors? Or is Big Data something that can be sold to individuals?</p>\n<p style=\"text-align: justify;\">Should you sell Big Data to the customers\' marketing departments? Or through their existing ad agencies? Or to their IT groups?</p>\n<p style=\"text-align: justify;\">Or is the market defined by product and application: are we selling to buyers of customer profile data? Or buyers of identity services?</p>\n<p style=\"text-align: justify;\">The potential answer to all these questions is: \'yes\'. Because the buyers of Big Data services form a complex multi-dimensional market which is defined by:</p>\n<ul style=\"text-align: justify;\">\n<li>The industry vertical you are selling to (fmcg, utilities, retail, etc)</li>\n<li>The role of the person you are selling to (media planner, digital media executive, strategic planner, etc)</li>\n<li>The type of Big Data product you are selling (customer profile data, location data, real-time data, etc)</li>\n</ul>\n<p style=\"text-align: justify;\">And understanding the interaction between these customer types is key to identifying real, growable markets for your Big Data products.</p>\n<h5 style=\"text-align: justify;\">What do your customers want?</h5>\n<table style=\"width: 780px;\" border=\"0\">\n<tbody>\n<tr>\n<td style=\"width: 390px;\" align=\"left\" valign=\"top\">\n<p style=\"text-align: justify;\"><span style=\"text-decoration: underline;\">The good news</span></p>\n<p style=\"text-align: justify;\">There are many Big Data applications that customers are clamoring for that are well-defined and can be readily identified.</p>\n<p style=\"text-align: justify;\">Redwing conducts regular in-depth research efforts to identify potential Big Data products for mobile operators, and a subset of our database is shown in the graphic to the right.</p>\n<p style=\"text-align: justify;\">(click on the graphic for a larger version)</p>\n</td>\n<td><img class=\"size-full wp-image-2788 aligncenter\" alt=\"Monetizing Big Data chart 1 (small)\" src=\"http://redwingconsulting.com/wp-content/uploads/Monetizing-Big-Data-chart-1-small.png\" width=\"337\" height=\"208\" /></td>\n</tr>\n</tbody>\n</table>\n<p style=\"text-align: justify;\"><span style=\"text-decoration: underline;\">The bad news</span></p>\n<p style=\"text-align: justify;\">Customers themselves often don\'t know what they want from Big Data services. Obtaining Big Data products from mobile operators is new to them too, and they often don\'t know what is available or what could be available.</p>\n<p style=\"text-align: justify;\"><span style=\"text-decoration: underline;\">The solution</span></p>\n<p style=\"text-align: justify;\">There are three basic approaches to help customers tell you what their Big Data needs are:</p>\n<ol>\n<li style=\"text-align: justify;\">Set up mechanisms to poll your potential customers, such as market research programs or customer feedback panels.</li>\n<li style=\"text-align: justify;\">Build relationships with exemplar customers in the key verticals you wish to target, and learn from them.</li>\n<li style=\"text-align: justify;\">Look for opportunities to integrate your high-value data into their existing systems and programs - evolution is always easier than revolution for customers.</li>\n</ol>\n<h5>How do customers want your Big Data products to be packaged?</h5>\n<p>There are two issues to consider here:</p>\n<ol>\n<li>What types of Big Data products do customers want?</li>\n<li>How do they want those products to be packaged and delivered?</li>\n</ol>\n<p>Redwing has identified &lt;five&gt; product families where mobile operators can provide high-value data to customers:</p>\n<ol>\n<li>Hyper-local advertising services</li>\n<li>Location insight services</li>\n<li>Identity management services</li>\n<li>Profile and behavioural services</li>\n<li>Customer segment targeting services</li>\n</ol>\n<p>And &lt;four&gt; ways that Big Data services can be delivered:</p>\n<ol>\n<li>Raw Big Data</li>\n<li>Packaged Big Data</li>\n<li>Integrated with professional services</li>\n<li>Real-time 3rd party process enablement</li>\n</ol>\n<h5>What are the elements of a great customer experience?</h5>\n<p>&nbsp;</p>\n<p>&nbsp;</p>\n<p>&nbsp;</p>','Monetizing Big Data','','inherit','closed','open','','2725-autosave-v1','','','2013-09-13 05:25:30','2013-09-13 05:25:30','',2725,'http://redwingconsulting.com/uncategorized/2725-autosave-v1/',0,'revision','',0),(2784,1,'2013-09-09 17:49:44','2013-09-09 17:49:44','<img class=\"alignnone size-full wp-image-2773\" alt=\"Monetizing Big Data graphic 1\" src=\"http://redwingconsulting.com/wp-content/uploads/Monetizing-Big-Data-graphic-1.png\" width=\"760\" height=\"246\" />\r\n<h4 style=\"text-align: justify;\">The potential for mobile operators to generate huge amounts of revenue from Big Data is undeniable, solely based on the volume, richness and breadth of customer data that flows across a mobile network. So clearly the key question is <strong><em>how</em></strong> can that raw data be turned into products and services which corporate customers and individuals will want to buy?</h4>\r\n<h5>Always, always, start from the customer</h5>\r\n<p style=\"text-align: justify;\">For over two decades, Redwing has been working with mobile operators to help them get from business concepts to revenue-generating service launches. In that time, we\'ve developed a number of fundamental principles that help guide the business launch process:</p>\r\n<img class=\"size-full wp-image-2782 aligncenter\" alt=\"Monetizing Big Data text box 6\" src=\"http://redwingconsulting.com/wp-content/uploads/Monetizing-Big-Data-text-box-6.png\" width=\"600\" height=\"172\" />\r\n\r\nOn the surface these look like simple questions to answer. But in reality, these are <strong>extremely non-trivial</strong> questions, and require significant amounts of new thinking on the part of the Big Data team.\r\n<h5>Who are your customers?</h5>\r\nAre the customers for Big Data your existing corporate accounts? Or is there huge potential within the small and medium business sectors? Or is this something to sell to individuals?\r\n\r\nShould you sell Big Data to the customers\' marketing departments? Or through their existing ad agencies? Or to their IT groups?\r\n\r\nOr is the market defined by product and application? Are we selling to buyers of customer profile data? Or buyers of identity services?\r\n\r\nThe potential answer to all these questions is: \'yes\'. Because the buyers of Big Data services form a complex multi-dimensional market which is defined by:\r\n<ul>\r\n	<li>The industry vertical you are selling to (fmcg, utilities, retail, etc)</li>\r\n	<li>The role of the person you are selling to (media planner, digital media executive, strategic planner, etc)</li>\r\n	<li>The type of Big Data product you are selling (customer profile data, location data, real-time data, etc)</li>\r\n</ul>\r\nAnd understanding the interaction between these customer types is key to identifying real, growable markets for your Big Data products.\r\n<h5>What do your customers want?</h5>\r\n&nbsp;','Monetizing Big Data','','inherit','closed','open','','2725-revision-v1','','','2013-09-09 17:49:44','2013-09-09 17:49:44','',2725,'http://redwingconsulting.com/uncategorized/2725-revision-v1/',0,'revision','',0),(2785,1,'2013-09-09 17:51:08','2013-09-09 17:51:08','<img class=\"alignnone size-full wp-image-2773\" alt=\"Monetizing Big Data graphic 1\" src=\"http://redwingconsulting.com/wp-content/uploads/Monetizing-Big-Data-graphic-1.png\" width=\"760\" height=\"246\" />\r\n<h4 style=\"text-align: justify;\">The potential for mobile operators to generate huge amounts of revenue from Big Data is undeniable, solely based on the volume, richness and breadth of customer data that flows across a mobile network. So is <strong><em>how</em></strong> can that raw data be turned into products and services which corporate customers and individuals will want to buy?</h4>\r\n<h5>Always, always, start from the customer</h5>\r\n<p style=\"text-align: justify;\">For over two decades, Redwing has been working with mobile operators to help them get from business concepts to revenue-generating service launches. In that time, we\'ve developed a number of fundamental principles that help guide the business launch process:</p>\r\n<img class=\"size-full wp-image-2782 aligncenter\" alt=\"Monetizing Big Data text box 6\" src=\"http://redwingconsulting.com/wp-content/uploads/Monetizing-Big-Data-text-box-6.png\" width=\"600\" height=\"172\" />\r\n\r\nOn the surface these look like simple questions to answer. But in reality, these are <strong>extremely non-trivial</strong> questions, and require significant amounts of new thinking on the part of the Big Data team.\r\n<h5>Who are your customers?</h5>\r\nAre the customers for Big Data your existing corporate accounts? Or is there huge potential within the small and medium business sectors? Or is this something to sell to individuals?\r\n\r\nShould you sell Big Data to the customers\' marketing departments? Or through their existing ad agencies? Or to their IT groups?\r\n\r\nOr is the market defined by product and application? Are we selling to buyers of customer profile data? Or buyers of identity services?\r\n\r\nThe potential answer to all these questions is: \'yes\'. Because the buyers of Big Data services form a complex multi-dimensional market which is defined by:\r\n<ul>\r\n	<li>The industry vertical you are selling to (fmcg, utilities, retail, etc)</li>\r\n	<li>The role of the person you are selling to (media planner, digital media executive, strategic planner, etc)</li>\r\n	<li>The type of Big Data product you are selling (customer profile data, location data, real-time data, etc)</li>\r\n</ul>\r\nAnd understanding the interaction between these customer types is key to identifying real, growable markets for your Big Data products.\r\n<h5>What do your customers want?</h5>\r\n&nbsp;','Monetizing Big Data','','inherit','closed','open','','2725-revision-v1','','','2013-09-09 17:51:08','2013-09-09 17:51:08','',2725,'http://redwingconsulting.com/uncategorized/2725-revision-v1/',0,'revision','',0),(2786,1,'2013-09-09 17:51:46','2013-09-09 17:51:46','<img class=\"alignnone size-full wp-image-2773\" alt=\"Monetizing Big Data graphic 1\" src=\"http://redwingconsulting.com/wp-content/uploads/Monetizing-Big-Data-graphic-1.png\" width=\"760\" height=\"246\" />\r\n<h4 style=\"text-align: justify;\">The potential for mobile operators to generate huge amounts of revenue from Big Data is undeniable, solely based on the volume, richness and breadth of customer data that flows across a mobile network. So clearly the key question is <strong><em>how</em></strong> can that raw data be turned into products and services which corporate customers and individuals will want to buy?</h4>\r\n<h5>Always, always, start from the customer</h5>\r\n<p style=\"text-align: justify;\">For over two decades, Redwing has been working with mobile operators to help them get from business concepts to revenue-generating service launches. In that time, we\'ve developed a number of fundamental principles that help guide the business launch process:</p>\r\n<img class=\"size-full wp-image-2782 aligncenter\" alt=\"Monetizing Big Data text box 6\" src=\"http://redwingconsulting.com/wp-content/uploads/Monetizing-Big-Data-text-box-6.png\" width=\"600\" height=\"172\" />\r\n\r\nOn the surface these look like simple questions to answer. But in reality, these are <strong>extremely non-trivial</strong> questions, and require significant amounts of new thinking on the part of the Big Data team.\r\n<h5>Who are your customers?</h5>\r\nAre the customers for Big Data your existing corporate accounts? Or is there huge potential within the small and medium business sectors? Or is this something to sell to individuals?\r\n\r\nShould you sell Big Data to the customers\' marketing departments? Or through their existing ad agencies? Or to their IT groups?\r\n\r\nOr is the market defined by product and application? Are we selling to buyers of customer profile data? Or buyers of identity services?\r\n\r\nThe potential answer to all these questions is: \'yes\'. Because the buyers of Big Data services form a complex multi-dimensional market which is defined by:\r\n<ul>\r\n	<li>The industry vertical you are selling to (fmcg, utilities, retail, etc)</li>\r\n	<li>The role of the person you are selling to (media planner, digital media executive, strategic planner, etc)</li>\r\n	<li>The type of Big Data product you are selling (customer profile data, location data, real-time data, etc)</li>\r\n</ul>\r\nAnd understanding the interaction between these customer types is key to identifying real, growable markets for your Big Data products.\r\n<h5>What do your customers want?</h5>\r\n&nbsp;','Monetizing Big Data','','inherit','closed','open','','2725-revision-v1','','','2013-09-09 17:51:46','2013-09-09 17:51:46','',2725,'http://redwingconsulting.com/uncategorized/2725-revision-v1/',0,'revision','',0),(2787,1,'2013-09-09 17:53:12','2013-09-09 17:53:12','<img class=\"alignnone size-full wp-image-2773\" alt=\"Monetizing Big Data graphic 1\" src=\"http://redwingconsulting.com/wp-content/uploads/Monetizing-Big-Data-graphic-1.png\" width=\"760\" height=\"246\" />\r\n<h4 style=\"text-align: justify;\">The potential for mobile operators to generate huge amounts of revenue from Big Data is undeniable, solely based on the volume, richness and breadth of customer data that flows across a mobile network. So clearly the key question is <strong><em>how</em></strong> can that raw data be turned into products and services which corporate customers and individuals will want to buy?</h4>\r\n<h5>Always, always, start from the customer</h5>\r\n<p style=\"text-align: justify;\">For over two decades, Redwing has been working with mobile operators to help them get from business concepts to revenue-generating service launches. In that time, we\'ve developed a number of fundamental principles that help guide the business launch process:</p>\r\n<img class=\"size-full wp-image-2782 aligncenter\" alt=\"Monetizing Big Data text box 6\" src=\"http://redwingconsulting.com/wp-content/uploads/Monetizing-Big-Data-text-box-6.png\" width=\"600\" height=\"172\" />\r\n<p style=\"text-align: justify;\">On the surface these look like simple questions to answer. But in reality, these are <strong>extremely non-trivial</strong> questions, and require significant amounts of new thinking on the part of the Big Data team.</p>\r\n\r\n<h5>Who are your customers?</h5>\r\n<p style=\"text-align: justify;\">Are the customers for Big Data your existing corporate accounts? Or is there huge potential within the small and medium business sectors? Or is this something to sell to individuals?</p>\r\n<p style=\"text-align: justify;\">Should you sell Big Data to the customers\' marketing departments? Or through their existing ad agencies? Or to their IT groups?</p>\r\n<p style=\"text-align: justify;\">Or is the market defined by product and application: are we selling to buyers of customer profile data? Or buyers of identity services?</p>\r\n<p style=\"text-align: justify;\">The potential answer to all these questions is: \'yes\'. Because the buyers of Big Data services form a complex multi-dimensional market which is defined by:</p>\r\n\r\n<ul style=\"text-align: justify;\">\r\n	<li>The industry vertical you are selling to (fmcg, utilities, retail, etc)</li>\r\n	<li>The role of the person you are selling to (media planner, digital media executive, strategic planner, etc)</li>\r\n	<li>The type of Big Data product you are selling (customer profile data, location data, real-time data, etc)</li>\r\n</ul>\r\n<p style=\"text-align: justify;\">And understanding the interaction between these customer types is key to identifying real, growable markets for your Big Data products.</p>\r\n\r\n<h5 style=\"text-align: justify;\">What do your customers want?</h5>\r\n<p style=\"text-align: justify;\"></p>','Monetizing Big Data','','inherit','closed','open','','2725-revision-v1','','','2013-09-09 17:53:12','2013-09-09 17:53:12','',2725,'http://redwingconsulting.com/uncategorized/2725-revision-v1/',0,'revision','',0),(2788,1,'2013-09-09 17:59:47','2013-09-09 17:59:47','','Monetizing Big Data chart 1 (small)','','inherit','closed','open','','monetizing-big-data-chart-1-small','','','2013-09-09 17:59:47','2013-09-09 17:59:47','',2725,'http://redwingconsulting.com/wp-content/uploads/Monetizing-Big-Data-chart-1-small.png',0,'attachment','image/png',0),(2791,1,'2013-09-09 18:04:49','2013-09-09 18:04:49','<img class=\"alignnone size-full wp-image-2773\" alt=\"Monetizing Big Data graphic 1\" src=\"http://redwingconsulting.com/wp-content/uploads/Monetizing-Big-Data-graphic-1.png\" width=\"760\" height=\"246\" />\r\n<h4 style=\"text-align: justify;\">The potential for mobile operators to generate huge amounts of revenue from Big Data is undeniable, solely based on the volume, richness and breadth of customer data that flows across a mobile network. So clearly the key question is <strong><em>how</em></strong> can that raw data be turned into products and services which corporate customers and individuals will want to buy?</h4>\r\n<h5>Always, always, start from the customer</h5>\r\n<p style=\"text-align: justify;\">For over two decades, Redwing has been working with mobile operators to help them get from business concepts to revenue-generating service launches. In that time, we\'ve developed a number of fundamental principles that help guide the business launch process:</p>\r\n<img class=\"size-full wp-image-2782 aligncenter\" alt=\"Monetizing Big Data text box 6\" src=\"http://redwingconsulting.com/wp-content/uploads/Monetizing-Big-Data-text-box-6.png\" width=\"600\" height=\"172\" />\r\n<p style=\"text-align: justify;\">On the surface these look like simple questions to answer. But in reality, these are <strong>extremely non-trivial</strong> questions, and require significant amounts of new thinking on the part of the Big Data team.</p>\r\n\r\n<h5>Who are your customers?</h5>\r\n<p style=\"text-align: justify;\">Are the customers for Big Data your existing corporate accounts? Or is there huge potential within the small and medium business sectors? Or is this something to sell to individuals?</p>\r\n<p style=\"text-align: justify;\">Should you sell Big Data to the customers\' marketing departments? Or through their existing ad agencies? Or to their IT groups?</p>\r\n<p style=\"text-align: justify;\">Or is the market defined by product and application: are we selling to buyers of customer profile data? Or buyers of identity services?</p>\r\n<p style=\"text-align: justify;\">The potential answer to all these questions is: \'yes\'. Because the buyers of Big Data services form a complex multi-dimensional market which is defined by:</p>\r\n\r\n<ul style=\"text-align: justify;\">\r\n	<li>The industry vertical you are selling to (fmcg, utilities, retail, etc)</li>\r\n	<li>The role of the person you are selling to (media planner, digital media executive, strategic planner, etc)</li>\r\n	<li>The type of Big Data product you are selling (customer profile data, location data, real-time data, etc)</li>\r\n</ul>\r\n<p style=\"text-align: justify;\">And understanding the interaction between these customer types is key to identifying real, growable markets for your Big Data products.</p>\r\n\r\n<h5 style=\"text-align: justify;\">What do your customers want?</h5>\r\n<p style=\"text-align: justify;\">The good news: there are many Big Data applications that customers are clamoring for that are well-defined and can be readily identified.</p>\r\n<p style=\"text-align: justify;\">Redwing conducts regular in-depth research efforts to collate these, and a subset of our database is shown in this graphic (click on the graphic for a larger version):</p>\r\n<p style=\"text-align: justify;\"><a href=\"http://redwingconsulting.com/wp-content/uploads/Monetizing-Big-Data-chart-2.png\"><img class=\"size-full wp-image-2788 alignright\" alt=\"Monetizing Big Data chart 1 (small)\" src=\"http://redwingconsulting.com/wp-content/uploads/Monetizing-Big-Data-chart-1-small.png\" width=\"450\" height=\"286\" /></a></p>','Monetizing Big Data','','inherit','closed','open','','2725-revision-v1','','','2013-09-09 18:04:49','2013-09-09 18:04:49','',2725,'http://redwingconsulting.com/uncategorized/2725-revision-v1/',0,'revision','',0),(2792,1,'2013-09-09 18:08:10','2013-09-09 18:08:10','<img class=\"alignnone size-full wp-image-2773\" alt=\"Monetizing Big Data graphic 1\" src=\"http://redwingconsulting.com/wp-content/uploads/Monetizing-Big-Data-graphic-1.png\" width=\"760\" height=\"246\" />\r\n<h4 style=\"text-align: justify;\">The potential for mobile operators to generate huge amounts of revenue from Big Data is undeniable, solely based on the volume, richness and breadth of customer data that flows across a mobile network. So clearly the key question is <strong><em>how</em></strong> can that raw data be turned into products and services which corporate customers and individuals will want to buy?</h4>\r\n<h5>Always, always, start from the customer</h5>\r\n<p style=\"text-align: justify;\">For over two decades, Redwing has been working with mobile operators to help them get from business concepts to revenue-generating service launches. In that time, we\'ve developed a number of fundamental principles that help guide the business launch process:</p>\r\n<img class=\"size-full wp-image-2782 aligncenter\" alt=\"Monetizing Big Data text box 6\" src=\"http://redwingconsulting.com/wp-content/uploads/Monetizing-Big-Data-text-box-6.png\" width=\"600\" height=\"172\" />\r\n<p style=\"text-align: justify;\">On the surface these look like simple questions to answer. But in reality, these are <strong>extremely non-trivial</strong> questions, and require significant amounts of new thinking on the part of the Big Data team.</p>\r\n\r\n<h5>Who are your customers?</h5>\r\n<p style=\"text-align: justify;\">Are the customers for Big Data your existing corporate accounts? Or is there huge potential within the small and medium business sectors? Or is this something to sell to individuals?</p>\r\n<p style=\"text-align: justify;\">Should you sell Big Data to the customers\' marketing departments? Or through their existing ad agencies? Or to their IT groups?</p>\r\n<p style=\"text-align: justify;\">Or is the market defined by product and application: are we selling to buyers of customer profile data? Or buyers of identity services?</p>\r\n<p style=\"text-align: justify;\">The potential answer to all these questions is: \'yes\'. Because the buyers of Big Data services form a complex multi-dimensional market which is defined by:</p>\r\n\r\n<ul style=\"text-align: justify;\">\r\n	<li>The industry vertical you are selling to (fmcg, utilities, retail, etc)</li>\r\n	<li>The role of the person you are selling to (media planner, digital media executive, strategic planner, etc)</li>\r\n	<li>The type of Big Data product you are selling (customer profile data, location data, real-time data, etc)</li>\r\n</ul>\r\n<p style=\"text-align: justify;\">And understanding the interaction between these customer types is key to identifying real, growable markets for your Big Data products.</p>\r\n\r\n<h5 style=\"text-align: justify;\">What do your customers want?</h5>\r\n<p style=\"text-align: justify;\"><a href=\"http://redwingconsulting.com/wp-content/uploads/Monetizing-Big-Data-chart-2.png\"><img class=\"alignright\" alt=\"Monetizing Big Data chart 1 (small)\" src=\"http://redwingconsulting.com/wp-content/uploads/Monetizing-Big-Data-chart-1-small.png\" width=\"450\" height=\"286\" /></a>The good news: there are many Big Data applications that customers are clamoring for that are well-defined and can be readily identified. Redwing conducts regular in-depth research efforts to collate these, and a subset of our database is shown in this graphic (click on the graphic for a larger version):</p>\r\n<p style=\"text-align: justify;\"></p>','Monetizing Big Data','','inherit','closed','open','','2725-revision-v1','','','2013-09-09 18:08:10','2013-09-09 18:08:10','',2725,'http://redwingconsulting.com/uncategorized/2725-revision-v1/',0,'revision','',0),(2793,1,'2013-09-09 18:13:23','2013-09-09 18:13:23','<img class=\"alignnone size-full wp-image-2773\" alt=\"Monetizing Big Data graphic 1\" src=\"http://redwingconsulting.com/wp-content/uploads/Monetizing-Big-Data-graphic-1.png\" width=\"760\" height=\"246\" />\r\n<h4 style=\"text-align: justify;\">The potential for mobile operators to generate huge amounts of revenue from Big Data is undeniable, solely based on the volume, richness and breadth of customer data that flows across a mobile network. So clearly the key question is <strong><em>how</em></strong> can that raw data be turned into products and services which corporate customers and individuals will want to buy?</h4>\r\n<h5>Always, always, start from the customer</h5>\r\n<p style=\"text-align: justify;\">For over two decades, Redwing has been working with mobile operators to help them get from business concepts to revenue-generating service launches. In that time, we\'ve developed a number of fundamental principles that help guide the business launch process:</p>\r\n<img class=\"size-full wp-image-2782 aligncenter\" alt=\"Monetizing Big Data text box 6\" src=\"http://redwingconsulting.com/wp-content/uploads/Monetizing-Big-Data-text-box-6.png\" width=\"600\" height=\"172\" />\r\n<p style=\"text-align: justify;\">On the surface these look like simple questions to answer. But in reality, these are <strong>extremely non-trivial</strong> questions, and require significant amounts of new thinking on the part of the Big Data team.</p>\r\n\r\n<h5>Who are your customers?</h5>\r\n<p style=\"text-align: justify;\">Are the customers for Big Data your existing corporate accounts? Or is there huge potential within the small and medium business sectors? Or is this something to sell to individuals?</p>\r\n<p style=\"text-align: justify;\">Should you sell Big Data to the customers\' marketing departments? Or through their existing ad agencies? Or to their IT groups?</p>\r\n<p style=\"text-align: justify;\">Or is the market defined by product and application: are we selling to buyers of customer profile data? Or buyers of identity services?</p>\r\n<p style=\"text-align: justify;\">The potential answer to all these questions is: \'yes\'. Because the buyers of Big Data services form a complex multi-dimensional market which is defined by:</p>\r\n\r\n<ul style=\"text-align: justify;\">\r\n	<li>The industry vertical you are selling to (fmcg, utilities, retail, etc)</li>\r\n	<li>The role of the person you are selling to (media planner, digital media executive, strategic planner, etc)</li>\r\n	<li>The type of Big Data product you are selling (customer profile data, location data, real-time data, etc)</li>\r\n</ul>\r\n<p style=\"text-align: justify;\">And understanding the interaction between these customer types is key to identifying real, growable markets for your Big Data products.</p>\r\n\r\n<h5 style=\"text-align: justify;\">What do your customers want?</h5>\r\nThe good news: there are many Big Data applications that customers are clamoring for that are well-defined and can be readily identified.\r\n<p style=\"text-align: justify;\"><a href=\"http://redwingconsulting.com/wp-content/uploads/Monetizing-Big-Data-chart-2.png\"><img class=\"alignright\" alt=\"Monetizing Big Data chart 1 (small)\" src=\"http://redwingconsulting.com/wp-content/uploads/Monetizing-Big-Data-chart-1-small.png\" width=\"450\" height=\"286\" /></a>Redwing conducts regular in-depth research efforts to collate these, and a subset of our database is shown in the graphic to the right (click on the graphic for a larger version).</p>\r\n<p style=\"text-align: justify;\">The bad news: customers themselves often don\'t know what they want from Big Data services. Obtaining data sets from mobile operators is new to them too, and they often don\'t know what is available or what could be available.</p>\r\n<p style=\"text-align: justify;\">The quick solution:</p>\r\n\r\n<ol>\r\n	<li>Set up mechanisms to poll your potential customers, such as market research programs or customer feedback panels.</li>\r\n	<li>Build relationships with exemplar customers in the key verticals you wish to target, and learn from them.</li>\r\n	<li>Look for opportunities to integrate your high-value data into their existing systems and programs - evolution is always easier than revolution for customers.</li>\r\n</ol>\r\n<p style=\"text-align: justify;\"></p>','Monetizing Big Data','','inherit','closed','open','','2725-revision-v1','','','2013-09-09 18:13:23','2013-09-09 18:13:23','',2725,'http://redwingconsulting.com/uncategorized/2725-revision-v1/',0,'revision','',0),(2794,1,'2013-09-09 18:16:26','2013-09-09 18:16:26','<img class=\"alignnone size-full wp-image-2773\" alt=\"Monetizing Big Data graphic 1\" src=\"http://redwingconsulting.com/wp-content/uploads/Monetizing-Big-Data-graphic-1.png\" width=\"760\" height=\"246\" />\r\n<h4 style=\"text-align: justify;\">The potential for mobile operators to generate huge amounts of revenue from Big Data is undeniable, solely based on the volume, richness and breadth of customer data that flows across a mobile network. So clearly the key question is <strong><em>how</em></strong> can that raw data be turned into products and services which corporate customers and individuals will want to buy?</h4>\r\n<h5>Always, always, start from the customer</h5>\r\n<p style=\"text-align: justify;\">For over two decades, Redwing has been working with mobile operators to help them get from business concepts to revenue-generating service launches. In that time, we\'ve developed a number of fundamental principles that help guide the business launch process:</p>\r\n<img class=\"size-full wp-image-2782 aligncenter\" alt=\"Monetizing Big Data text box 6\" src=\"http://redwingconsulting.com/wp-content/uploads/Monetizing-Big-Data-text-box-6.png\" width=\"600\" height=\"172\" />\r\n<p style=\"text-align: justify;\">On the surface these look like simple questions to answer. But in reality, these are <strong>extremely non-trivial</strong> questions, and require significant amounts of new thinking on the part of the Big Data team.</p>\r\n\r\n<h5>Who are your customers?</h5>\r\n<p style=\"text-align: justify;\">Are the customers for Big Data your existing corporate accounts? Or is there huge potential within the small and medium business sectors? Or is this something to sell to individuals?</p>\r\n<p style=\"text-align: justify;\">Should you sell Big Data to the customers\' marketing departments? Or through their existing ad agencies? Or to their IT groups?</p>\r\n<p style=\"text-align: justify;\">Or is the market defined by product and application: are we selling to buyers of customer profile data? Or buyers of identity services?</p>\r\n<p style=\"text-align: justify;\">The potential answer to all these questions is: \'yes\'. Because the buyers of Big Data services form a complex multi-dimensional market which is defined by:</p>\r\n\r\n<ul style=\"text-align: justify;\">\r\n	<li>The industry vertical you are selling to (fmcg, utilities, retail, etc)</li>\r\n	<li>The role of the person you are selling to (media planner, digital media executive, strategic planner, etc)</li>\r\n	<li>The type of Big Data product you are selling (customer profile data, location data, real-time data, etc)</li>\r\n</ul>\r\n<p style=\"text-align: justify;\">And understanding the interaction between these customer types is key to identifying real, growable markets for your Big Data products.</p>\r\n\r\n<h5 style=\"text-align: justify;\">What do your customers want?</h5>\r\nThe good news: there are many Big Data applications that customers are clamoring for that are well-defined and can be readily identified.\r\n<p style=\"text-align: justify;\"><a href=\"http://redwingconsulting.com/wp-content/uploads/Monetizing-Big-Data-chart-2.png\"><img class=\"alignright\" alt=\"Monetizing Big Data chart 1 (small)\" src=\"http://redwingconsulting.com/wp-content/uploads/Monetizing-Big-Data-chart-1-small.png\" width=\"450\" height=\"286\" /></a></p>\r\n<p style=\"text-align: justify;\">Redwing conducts regular in-depth research efforts to collate these, and a subset of our database is shown in the graphic to the right (click on the graphic for a larger version).</p>\r\n<p style=\"text-align: justify;\"></p>\r\n<p style=\"text-align: justify;\">The bad news: customers themselves often don\'t know what they want from Big Data services. Obtaining data sets from mobile operators is new to them too, and they often don\'t know what is available or what could be available.</p>\r\n&nbsp;\r\n<p style=\"text-align: justify;\"></p>\r\nThe quick solution:\r\n<ol>\r\n	<li>Set up mechanisms to poll your potential customers, such as market research programs or customer feedback panels.</li>\r\n	<li>Build relationships with exemplar customers in the key verticals you wish to target, and learn from them.</li>\r\n	<li>Look for opportunities to integrate your high-value data into their existing systems and programs - evolution is always easier than revolution for customers.</li>\r\n</ol>\r\n<h5>How do customers want your Big Data products to be packaged?</h5>\r\n&nbsp;\r\n<h5>What is required to deliver a great customer experience?</h5>\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n&nbsp;','Monetizing Big Data','','inherit','closed','open','','2725-revision-v1','','','2013-09-09 18:16:26','2013-09-09 18:16:26','',2725,'http://redwingconsulting.com/uncategorized/2725-revision-v1/',0,'revision','',0),(2795,1,'2013-09-09 18:17:06','2013-09-09 18:17:06','<img class=\"alignnone size-full wp-image-2773\" alt=\"Monetizing Big Data graphic 1\" src=\"http://redwingconsulting.com/wp-content/uploads/Monetizing-Big-Data-graphic-1.png\" width=\"760\" height=\"246\" />\r\n<h4 style=\"text-align: justify;\">The potential for mobile operators to generate huge amounts of revenue from Big Data is undeniable, solely based on the volume, richness and breadth of customer data that flows across a mobile network. So clearly the key question is <strong><em>how</em></strong> can that raw data be turned into products and services which corporate customers and individuals will want to buy?</h4>\r\n<h5>Always, always, start from the customer</h5>\r\n<p style=\"text-align: justify;\">For over two decades, Redwing has been working with mobile operators to help them get from business concepts to revenue-generating service launches. In that time, we\'ve developed a number of fundamental principles that help guide the business launch process:</p>\r\n<img class=\"size-full wp-image-2782 aligncenter\" alt=\"Monetizing Big Data text box 6\" src=\"http://redwingconsulting.com/wp-content/uploads/Monetizing-Big-Data-text-box-6.png\" width=\"600\" height=\"172\" />\r\n<p style=\"text-align: justify;\">On the surface these look like simple questions to answer. But in reality, these are <strong>extremely non-trivial</strong> questions, and require significant amounts of new thinking on the part of the Big Data team.</p>\r\n\r\n<h5>Who are your customers?</h5>\r\n<p style=\"text-align: justify;\">Are the customers for Big Data your existing corporate accounts? Or is there huge potential within the small and medium business sectors? Or is this something to sell to individuals?</p>\r\n<p style=\"text-align: justify;\">Should you sell Big Data to the customers\' marketing departments? Or through their existing ad agencies? Or to their IT groups?</p>\r\n<p style=\"text-align: justify;\">Or is the market defined by product and application: are we selling to buyers of customer profile data? Or buyers of identity services?</p>\r\n<p style=\"text-align: justify;\">The potential answer to all these questions is: \'yes\'. Because the buyers of Big Data services form a complex multi-dimensional market which is defined by:</p>\r\n\r\n<ul style=\"text-align: justify;\">\r\n	<li>The industry vertical you are selling to (fmcg, utilities, retail, etc)</li>\r\n	<li>The role of the person you are selling to (media planner, digital media executive, strategic planner, etc)</li>\r\n	<li>The type of Big Data product you are selling (customer profile data, location data, real-time data, etc)</li>\r\n</ul>\r\n<p style=\"text-align: justify;\">And understanding the interaction between these customer types is key to identifying real, growable markets for your Big Data products.</p>\r\n\r\n<h5 style=\"text-align: justify;\">What do your customers want?</h5>\r\nThe good news: there are many Big Data applications that customers are clamoring for that are well-defined and can be readily identified.\r\n<p style=\"text-align: justify;\"><a href=\"http://redwingconsulting.com/wp-content/uploads/Monetizing-Big-Data-chart-2.png\"><img class=\"alignright\" alt=\"Monetizing Big Data chart 1 (small)\" src=\"http://redwingconsulting.com/wp-content/uploads/Monetizing-Big-Data-chart-1-small.png\" width=\"450\" height=\"286\" /></a></p>\r\n<p style=\"text-align: justify;\">Redwing conducts regular in-depth research efforts to collate these, and a subset of our database is shown in the graphic to the right (click on the graphic for a larger version).</p>\r\n<p style=\"text-align: justify;\">The bad news: customers themselves often don\'t know what they want from Big Data services. Obtaining data sets from mobile operators is new to them too, and they often don\'t know what is available or what could be available.</p>\r\n&nbsp;\r\n\r\nThe quick solution:\r\n<ol>\r\n	<li>Set up mechanisms to poll your potential customers, such as market research programs or customer feedback panels.</li>\r\n	<li>Build relationships with exemplar customers in the key verticals you wish to target, and learn from them.</li>\r\n	<li>Look for opportunities to integrate your high-value data into their existing systems and programs - evolution is always easier than revolution for customers.</li>\r\n</ol>\r\n<h5>How do customers want your Big Data products to be packaged?</h5>\r\n&nbsp;\r\n<h5>What is required to deliver a great customer experience?</h5>\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n&nbsp;','Monetizing Big Data','','inherit','closed','open','','2725-revision-v1','','','2013-09-09 18:17:06','2013-09-09 18:17:06','',2725,'http://redwingconsulting.com/uncategorized/2725-revision-v1/',0,'revision','',0),(2796,1,'2013-09-09 18:18:15','2013-09-09 18:18:15','<img class=\"alignnone size-full wp-image-2773\" alt=\"Monetizing Big Data graphic 1\" src=\"http://redwingconsulting.com/wp-content/uploads/Monetizing-Big-Data-graphic-1.png\" width=\"760\" height=\"246\" />\r\n<h4 style=\"text-align: justify;\">The potential for mobile operators to generate huge amounts of revenue from Big Data is undeniable, solely based on the volume, richness and breadth of customer data that flows across a mobile network. So clearly the key question is <strong><em>how</em></strong> can that raw data be turned into products and services which corporate customers and individuals will want to buy?</h4>\r\n<h5>Always, always, start from the customer</h5>\r\n<p style=\"text-align: justify;\">For over two decades, Redwing has been working with mobile operators to help them get from business concepts to revenue-generating service launches. In that time, we\'ve developed a number of fundamental principles that help guide the business launch process:</p>\r\n<img class=\"size-full wp-image-2782 aligncenter\" alt=\"Monetizing Big Data text box 6\" src=\"http://redwingconsulting.com/wp-content/uploads/Monetizing-Big-Data-text-box-6.png\" width=\"600\" height=\"172\" />\r\n<p style=\"text-align: justify;\">On the surface these look like simple questions to answer. But in reality, these are <strong>extremely non-trivial</strong> questions, and require significant amounts of new thinking on the part of the Big Data team.</p>\r\n\r\n<h5>Who are your customers?</h5>\r\n<p style=\"text-align: justify;\">Are the customers for Big Data your existing corporate accounts? Or is there huge potential within the small and medium business sectors? Or is this something to sell to individuals?</p>\r\n<p style=\"text-align: justify;\">Should you sell Big Data to the customers\' marketing departments? Or through their existing ad agencies? Or to their IT groups?</p>\r\n<p style=\"text-align: justify;\">Or is the market defined by product and application: are we selling to buyers of customer profile data? Or buyers of identity services?</p>\r\n<p style=\"text-align: justify;\">The potential answer to all these questions is: \'yes\'. Because the buyers of Big Data services form a complex multi-dimensional market which is defined by:</p>\r\n\r\n<ul style=\"text-align: justify;\">\r\n	<li>The industry vertical you are selling to (fmcg, utilities, retail, etc)</li>\r\n	<li>The role of the person you are selling to (media planner, digital media executive, strategic planner, etc)</li>\r\n	<li>The type of Big Data product you are selling (customer profile data, location data, real-time data, etc)</li>\r\n</ul>\r\n<p style=\"text-align: justify;\">And understanding the interaction between these customer types is key to identifying real, growable markets for your Big Data products.</p>\r\n\r\n<h5 style=\"text-align: justify;\">What do your customers want?</h5>\r\nThe good news: there are many Big Data applications that customers are clamoring for that are well-defined and can be readily identified.\r\n<p style=\"text-align: justify;\"><a href=\"http://redwingconsulting.com/wp-content/uploads/Monetizing-Big-Data-chart-2.png\"><img class=\"alignright\" alt=\"Monetizing Big Data chart 1 (small)\" src=\"http://redwingconsulting.com/wp-content/uploads/Monetizing-Big-Data-chart-1-small.png\" width=\"450\" height=\"286\" /></a></p>\r\n<p style=\"text-align: justify;\">Redwing conducts regular in-depth research efforts to collate these, and a subset of our database is shown in the graphic to the right (click on the graphic for a larger version).</p>\r\n<p style=\"text-align: justify;\">The bad news: customers themselves often don\'t know what they want from Big Data services. Obtaining data sets from mobile operators is new to them too, and they often don\'t know what is available or what could be available.</p>\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\nThere are three basic approaches to address this:\r\n<ol>\r\n	<li>Set up mechanisms to poll your potential customers, such as market research programs or customer feedback panels.</li>\r\n	<li>Build relationships with exemplar customers in the key verticals you wish to target, and learn from them.</li>\r\n	<li>Look for opportunities to integrate your high-value data into their existing systems and programs - evolution is always easier than revolution for customers.</li>\r\n</ol>\r\n<h5>How do customers want your Big Data products to be packaged?</h5>\r\n&nbsp;\r\n<h5>What is required to deliver a great customer experience?</h5>\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n&nbsp;','Monetizing Big Data','','inherit','closed','open','','2725-revision-v1','','','2013-09-09 18:18:15','2013-09-09 18:18:15','',2725,'http://redwingconsulting.com/uncategorized/2725-revision-v1/',0,'revision','',0),(2797,1,'2013-09-10 03:54:08','2013-09-10 03:54:08','<div class=\"ez-only\">[nivoslider slug=\"nivo-test\"]</div>\r\n<div class=\"ez-two-fifths ez-first\">\r\n\r\nYou\'re building a Big Data analytics capability...\r\n\r\n...we help you build a business around that.\r\n\r\n</div>\r\n<div class=\"ez-three-fifths\">\r\n\r\nRedwing specializes in helping mobile operators commercialize their Big Data assets by transforming their data analytics teams into externally-oriented new lines of business.We help operators to create new revenue streams by identifying key target customers, creating Big Data products and services, developing pricing and revenue models and identifying partnership requirements.\r\n\r\nWith over twenty years experience of working around the globe with companies such as Verizon, Telfonica and Vodafone, we know the challenges of transforming large telecoms companies. We can help navigate into an exciting and profitable new future.\r\n\r\n</div>\r\n<div class=\"ez-row-wrap-border\"></div>\r\n<div class=\"ez-two-sixths ez-first\">\r\n<h3>LATEST POST</h3>\r\n<img title=\"How mobile operators are tooling up for Big Data\" alt=\"How mobile operators are tooling up for Big Data\" src=\"http://redwingconsulting.com/wp-content/uploads/Tools.jpg\" width=\"260\" height=\"74\" />\r\n\r\n</div>\r\n<div class=\"ez-two-sixths\">\r\n<h3>MOST POPULAR POSTS</h3>\r\n<img title=\"Redwing Consulting most popular posts\" alt=\"Redwing Consulting most popular posts\" src=\"http://redwingconsulting.com/wp-content/uploads/Ranking.jpg\" width=\"260\" height=\"74\" />\r\n\r\n</div>\r\n<div class=\"ez-two-sixths\">\r\n<h3>BIG DATA ARTICLES</h3>\r\n<img title=\"Redwing Consulting useful links\" alt=\"Redwing Consulting useful links\" src=\"http://redwingconsulting.com/wp-content/uploads/Useful-links.jpg\" width=\"260\" height=\"74\" />\r\n\r\n</div>\r\n<div class=\"ez-one-third ez-first\">\r\n<h4>How mobile operators are tooling up for Big Data</h4>\r\n&nbsp;\r\n<h5>Mobile operators have unique access to the personal and business interactions that their customers generate via wireless-enabled services.</h5>\r\nUnlocking the potential of these captive information assets - structured and unstructured, internal and external - demands that operators have a coherent and integrated data strategy.\r\n\r\nThe principal elements of an integrated data strategy include establishing an enterprise-wide ownership framework for the end-to-end management of data, setting clear goals for how the data will be used and anticipating or responding to market changes...\r\n<h6>[Read full post]</h6>\r\n</div>\r\n<div class=\"ez-one-third\">\r\n<a href=\"http://redwingconsulting.com/organization-posts/organization-models-commercializing-big-data/\">Organization models for commercializing Big Data</a>\r\n<a href=\"http://redwingconsulting.com/big-data-products/opportunities-monetize-big-data/\">Where are the opportunities to monetize Big Data?</a>\r\n<a href=\"http://redwingconsulting.com/organization-posts/structured-process-commercializing-big-data-products/\">A structured process for commercializing Big Data products</a>\r\n<a href=\"http://redwingconsulting.com/analysis-posts/big-data-monetization-jewel-in-the-crown/\">Big data monetization - the Jewel in the Crown for mobile operators</a>\r\n<a href=\"http://redwingconsulting.com/analysis-posts/operators-exploiting-big-data-opportunity/\">How are operators exploiting the Big Data opportunity?</a>\r\n\r\n</div>\r\n<div class=\"ez-one-third\"><a href=\"http://www.totaltele.com/view.aspx?ID=477094\">Telcos Can Survive On Big Data Alone - Sprint (totaltele.com)</a><a href=\"http://www.technologyreview.com/news/513016/how-wireless-carriers-are-monetizing-your-movements/\">How Wireless Carriers Are Monetizing Your Movements (technologyreview.com)</a>\r\n\r\n<a href=\"http://ovum.com/2012/10/08/asian-mobile-operators-claim-that-user-data-analytics-gives-them-an-edge/\">Asian Mobile Operators Claim That User Data Analytics Gives Them An Edge (ovum.com)</a>\r\n\r\n<a href=\"http://www.eurocomms.com/features/opinion/8860-opinion-theres-no-turning-back-for-telcos-in-2013-reinvention-is-a-must\">There\'s No Turning Back For Telcos in 2013 - Reinvention Is A Must (eurocomms.com)</a>\r\n\r\n<a href=\"http://www.hottopicsevents.com/2013/04/24/telcos-transactions-and-trust/\">Telcos, Transactions and Trust (hottopicsevents.com)</a>\r\n\r\n</div>','Home - Redwing Consulting','','publish','closed','open','','home','','','2013-09-12 16:58:31','2013-09-12 16:58:31','',0,'http://redwingconsulting.com/?page_id=2797',0,'page','',0),(2798,1,'2013-09-10 02:45:27','2013-09-10 02:45:27','<div class=\"ez-row-wrap-border\">\r\n<h3>One Column</h3>\r\n<div class=\"ez-only>This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-row-wrap-border\">\r\n<h3>Two Columns</h3>\r\n<div class=\"ez-one-half ez-first\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-half\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n</div>\r\n<div class=\"ez-row-wrap-border\">\r\n<h3>One Column</h3>\r\n<div class=\"ez-only>This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-row-wrap-border\">\r\n<h3>Three Columns</h3>\r\n<div class=\"ez-one-third ez-first\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-third\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-third\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n</div>','EZ-column-test','','inherit','closed','open','','2797-revision-v1','','','2013-09-10 02:45:27','2013-09-10 02:45:27','',2797,'http://redwingconsulting.com/uncategorized/2797-revision-v1/',0,'revision','',0),(2799,1,'2013-09-10 03:53:57','2013-09-10 03:53:57','<div class=\"ez-row-wrap-border\">\r\n<h3>One Column</h3>\r\n<div class=\"ez-only>This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n</div>\r\n\r\n<div class=\"ez-row-wrap-border\">\r\n<h3>Two Columns</h3>\r\n<div class=\"ez-one-half ez-first\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-half\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n</div>\r\n\r\n<div class=\"ez-row-wrap-border\">\r\n<h3>One Column</h3>\r\n<div class=\"ez-only>This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n</div>\r\n\r\n<div class=\"ez-row-wrap-border\">\r\n<h3>Three Columns</h3>\r\n<div class=\"ez-one-third ez-first\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-third\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-third\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n</div>','EZ-column-test','','inherit','closed','open','','2797-revision-v1','','','2013-09-10 03:53:57','2013-09-10 03:53:57','',2797,'http://redwingconsulting.com/uncategorized/2797-revision-v1/',0,'revision','',0),(2801,1,'2013-09-10 03:55:09','2013-09-10 03:55:09','<div class=\"ez-row-wrap-border\">\r\n<h3>One Column</h3>\r\n<div class=\"ez-only>This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n</div>\r\n\r\n<div class=\"ez-row-wrap-border\">\r\n<h3>Two Columns</h3>\r\n<div class=\"ez-one-half ez-first\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-half\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n</div>\r\n\r\n','EZ-column-test','','inherit','closed','open','','2797-revision-v1','','','2013-09-10 03:55:09','2013-09-10 03:55:09','',2797,'http://redwingconsulting.com/uncategorized/2797-revision-v1/',0,'revision','',0),(2802,1,'2013-09-10 04:00:51','2013-09-10 04:00:51','<div class=\"ez-row-wrap-border\">\r\n<h3>Two Columns</h3>\r\n<div class=\"ez-one-half ez-first\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-half\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n</div>\r\n<div class=\"ez-row-wrap-border\">\r\n<h3>Two Columns</h3>\r\n<div class=\"ez-one-third ez-first\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-two-thirds\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress. This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n</div>\r\n<div class=\"ez-row-wrap-border\">\r\n<h3>Two Columns</h3>\r\n<div class=\"ez-one-fourth ez-first\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-three-fourths\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress. This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress. This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n</div>\r\n<div class=\"ez-row-wrap-border\">\r\n<h3>Two Columns</h3>\r\n<div class=\"ez-one-fifth ez-first\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-four-fifths\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress. This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress. This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress. This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n</div>\r\n<div class=\"ez-row-wrap-border\">\r\n<h3>Two Columns</h3>\r\n<div class=\"ez-one-sixth ez-first\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-five-sixths\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress. This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress. This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress. This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress. This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n</div>\r\n<div class=\"ez-row-wrap-border\">\r\n<h3>Three Columns</h3>\r\n<div class=\"ez-one-third ez-first\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-third\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-third\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n</div>\r\n<div class=\"ez-row-wrap-border\">\r\n<h3>Three Columns</h3>\r\n<div class=\"ez-one-fourth ez-first\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-fourth\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-two-fourths\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress. This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n</div>\r\n<div class=\"ez-row-wrap-border\">\r\n<h3>Three Columns</h3>\r\n<div class=\"ez-one-fifth ez-first\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-fifth\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-three-fifths\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress. This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress. This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n</div>\r\n<div class=\"ez-row-wrap-border\">\r\n<h3>Three Columns</h3>\r\n<div class=\"ez-one-sixth ez-first\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-sixth\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-four-sixths\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress. This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress. This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n</div>\r\n<div class=\"ez-row-wrap-border\">\r\n<h3>Four Columns</h3>\r\n<div class=\"ez-one-fourth ez-first\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-fourth\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-fourth\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-fourth\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n</div>\r\n<div class=\"ez-row-wrap-border\">\r\n<h3>Four Columns</h3>\r\n<div class=\"ez-one-fifth ez-first\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-fifth\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-fifth\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-two-fifths\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress. This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n</div>\r\n<div class=\"ez-row-wrap-border\">\r\n<h3>Four Columns</h3>\r\n<div class=\"ez-one-sixth ez-first\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-sixth\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-sixth\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-three-sixths\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress. This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress. This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n</div>\r\n<div class=\"ez-row-wrap-border\">\r\n<h3>Five Columns</h3>\r\n<div class=\"ez-one-fifth ez-first\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-fifth\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-fifth\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-fifth\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-fifth\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n</div>\r\n<div class=\"ez-row-wrap-border\">\r\n<h3>Five Columns</h3>\r\n<div class=\"ez-one-sixth ez-first\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-sixth\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-sixth\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-sixth\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-two-sixths\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress. This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n</div>\r\n<h3>Six Columns</h3>\r\n<div class=\"ez-one-sixth ez-first\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-sixth\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-sixth\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-sixth\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-sixth\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-sixth\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>','EZ-column-test','','inherit','closed','open','','2797-revision-v1','','','2013-09-10 04:00:51','2013-09-10 04:00:51','',2797,'http://redwingconsulting.com/uncategorized/2797-revision-v1/',0,'revision','',0),(2803,1,'2013-09-10 04:04:53','2013-09-10 04:04:53','<div class=\"ez-first\">[nivoslider slug=\"nivo-test\"]</div>\r\n</div>\r\n<div class=\"ez-row-wrap-border\">\r\n<h3>Two Columns</h3>\r\n<div class=\"ez-one-half ez-first\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-half\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n</div>\r\n<div class=\"ez-row-wrap-border\">\r\n<h3>Two Columns</h3>\r\n<div class=\"ez-one-third ez-first\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-two-thirds\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress. This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n</div>\r\n<div class=\"ez-row-wrap-border\">\r\n<h3>Two Columns</h3>\r\n<div class=\"ez-one-fourth ez-first\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-three-fourths\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress. This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress. This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n</div>\r\n<div class=\"ez-row-wrap-border\">\r\n<h3>Two Columns</h3>\r\n<div class=\"ez-one-fifth ez-first\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-four-fifths\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress. This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress. This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress. This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n</div>\r\n<div class=\"ez-row-wrap-border\">\r\n<h3>Two Columns</h3>\r\n<div class=\"ez-one-sixth ez-first\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-five-sixths\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress. This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress. This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress. This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress. This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n</div>\r\n<div class=\"ez-row-wrap-border\">\r\n<h3>Three Columns</h3>\r\n<div class=\"ez-one-third ez-first\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-third\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-third\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n</div>\r\n<div class=\"ez-row-wrap-border\">\r\n<h3>Three Columns</h3>\r\n<div class=\"ez-one-fourth ez-first\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-fourth\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-two-fourths\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress. This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n</div>\r\n<div class=\"ez-row-wrap-border\">\r\n<h3>Three Columns</h3>\r\n<div class=\"ez-one-fifth ez-first\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-fifth\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-three-fifths\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress. This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress. This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n</div>\r\n<div class=\"ez-row-wrap-border\">\r\n<h3>Three Columns</h3>\r\n<div class=\"ez-one-sixth ez-first\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-sixth\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-four-sixths\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress. This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress. This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n</div>\r\n<div class=\"ez-row-wrap-border\">\r\n<h3>Four Columns</h3>\r\n<div class=\"ez-one-fourth ez-first\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-fourth\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-fourth\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-fourth\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n</div>\r\n<div class=\"ez-row-wrap-border\">\r\n<h3>Four Columns</h3>\r\n<div class=\"ez-one-fifth ez-first\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-fifth\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-fifth\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-two-fifths\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress. This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n</div>\r\n<div class=\"ez-row-wrap-border\">\r\n<h3>Four Columns</h3>\r\n<div class=\"ez-one-sixth ez-first\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-sixth\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-sixth\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-three-sixths\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress. This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress. This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n</div>\r\n<div class=\"ez-row-wrap-border\">\r\n<h3>Five Columns</h3>\r\n<div class=\"ez-one-fifth ez-first\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-fifth\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-fifth\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-fifth\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-fifth\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n</div>\r\n<div class=\"ez-row-wrap-border\">\r\n<h3>Five Columns</h3>\r\n<div class=\"ez-one-sixth ez-first\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-sixth\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-sixth\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-sixth\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-two-sixths\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress. This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n</div>\r\n<h3>Six Columns</h3>\r\n<div class=\"ez-one-sixth ez-first\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-sixth\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-sixth\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-sixth\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-sixth\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-sixth\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>','EZ-column-test','','inherit','closed','open','','2797-revision-v1','','','2013-09-10 04:04:53','2013-09-10 04:04:53','',2797,'http://redwingconsulting.com/uncategorized/2797-revision-v1/',0,'revision','',0),(2804,1,'2013-09-10 04:11:35','2013-09-10 04:11:35','<div class=\"ez-only\">[nivoslider slug=\"nivo-test\"]</div>\r\n</div>\r\n<div class=\"ez-row-wrap-border\">\r\n<h3>Two Columns</h3>\r\n<div class=\"ez-one-half ez-first\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-half\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n</div>\r\n<div class=\"ez-only\">Spacer line</div>\r\n</div>\r\n\r\n<div class=\"ez-row-wrap-border\">\r\n<h3>Two Columns</h3>\r\n<div class=\"ez-one-third ez-first\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-two-thirds\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress. This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n</div>\r\n<div class=\"ez-row-wrap-border\">\r\n<h3>Two Columns</h3>\r\n<div class=\"ez-one-fourth ez-first\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-three-fourths\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress. This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress. This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n</div>\r\n<div class=\"ez-row-wrap-border\">\r\n<h3>Two Columns</h3>\r\n<div class=\"ez-one-fifth ez-first\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-four-fifths\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress. This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress. This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress. This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n</div>\r\n<div class=\"ez-row-wrap-border\">\r\n<h3>Two Columns</h3>\r\n<div class=\"ez-one-sixth ez-first\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-five-sixths\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress. This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress. This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress. This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress. This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n</div>\r\n<div class=\"ez-row-wrap-border\">\r\n<h3>Three Columns</h3>\r\n<div class=\"ez-one-third ez-first\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-third\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-third\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n</div>\r\n<div class=\"ez-row-wrap-border\">\r\n<h3>Three Columns</h3>\r\n<div class=\"ez-one-fourth ez-first\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-fourth\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-two-fourths\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress. This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n</div>\r\n<div class=\"ez-row-wrap-border\">\r\n<h3>Three Columns</h3>\r\n<div class=\"ez-one-fifth ez-first\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-fifth\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-three-fifths\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress. This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress. This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n</div>\r\n<div class=\"ez-row-wrap-border\">\r\n<h3>Three Columns</h3>\r\n<div class=\"ez-one-sixth ez-first\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-sixth\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-four-sixths\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress. This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress. This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n</div>\r\n<div class=\"ez-row-wrap-border\">\r\n<h3>Four Columns</h3>\r\n<div class=\"ez-one-fourth ez-first\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-fourth\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-fourth\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-fourth\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n</div>\r\n<div class=\"ez-row-wrap-border\">\r\n<h3>Four Columns</h3>\r\n<div class=\"ez-one-fifth ez-first\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-fifth\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-fifth\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-two-fifths\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress. This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n</div>\r\n<div class=\"ez-row-wrap-border\">\r\n<h3>Four Columns</h3>\r\n<div class=\"ez-one-sixth ez-first\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-sixth\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-sixth\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-three-sixths\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress. This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress. This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n</div>\r\n<div class=\"ez-row-wrap-border\">\r\n<h3>Five Columns</h3>\r\n<div class=\"ez-one-fifth ez-first\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-fifth\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-fifth\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-fifth\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-fifth\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n</div>\r\n<div class=\"ez-row-wrap-border\">\r\n<h3>Five Columns</h3>\r\n<div class=\"ez-one-sixth ez-first\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-sixth\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-sixth\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-sixth\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-two-sixths\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress. This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n</div>\r\n<h3>Six Columns</h3>\r\n<div class=\"ez-one-sixth ez-first\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-sixth\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-sixth\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-sixth\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-sixth\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>\r\n<div class=\"ez-one-sixth\">This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</div>','EZ-column-test','','inherit','closed','open','','2797-revision-v1','','','2013-09-10 04:11:35','2013-09-10 04:11:35','',2797,'http://redwingconsulting.com/uncategorized/2797-revision-v1/',0,'revision','',0);
