<p><img class="alignnone size-full wp-image-2930" alt="Productizing big data graphic 2" src="http://redwingconsulting.com/wp-content/uploads/Productizing-big-data-graphic-2.png" width="700" height="240" /></p>
<h4 style="text-align: justify;">A Big Data team needs to combine marketing, product design, analytics and IT implementation skills in order to turn Big Data assets into commercial products.  By thinking about the market in a structured manner, and driving product design from clearly-identified customer needs, operators can launch Big Data products more quickly and with a significantly improved chance of market success.</h4>
<h5 style="text-align: justify;">The Big Data product categories</h5>
<p style="text-align: justify;">Based on an extensive analysis of potential Big Data customers in numerous markets around the world, Redwing has identified five product categories where mobile operators can provide high-value data to customers:</p>
<p><img class="size-full wp-image-2938 aligncenter" alt="Big Data product categories" src="http://redwingconsulting.com/wp-content/uploads/Big-Data-product-categories.png" width="387" height="373" /></p>
<h5 style="text-align: justify;">Launch focus: the quick wins</h5>
<p style="text-align: justify;">The mobile industry is still in the early days of Big Data. It is critical that early product launches are successful, to maintain support from the C-suite and also to give momentum to the Big Data team as it expands its skill set.</p>
<p style="text-align: justify;">For this reason, Redwing always seeks to identify <strong>early quick wins</strong> for Big Data products, while putting these within the context of a longer-term platform-based Big Data commercialization strategy.</p>
<p style="text-align: justify;">To identify quick wins, the best approach is to overlay product types with market segments to create a product launch market map:</p>
<p style="text-align: justify;"><img class="alignnone size-full wp-image-2939" alt="Big Data product launch market map" src="http://redwingconsulting.com/wp-content/uploads/Big-Data-product-launch-market-map.png" width="1327" height="580" /></p>
<p style="text-align: justify;">And ways that Big Data services can be delivered:</p>
<ol style="text-align: justify;">
<li>Raw Big Data</li>
<li>Packaged Big Data</li>
<li>Integrated with professional services</li>
<li>Real-time 3rd party process enablement</li>
</ol>
<h5 style="text-align: justify;"> </h5>