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INSERT INTO `redwingc_posts` VALUES (12,5,'2013-01-26 04:00:25','2013-01-26 04:00:25','<p>Your Name (required)<br />\r\n    [text* your-name] </p>\r\n\r\n<p>Your Email (required)<br />\r\n    [email* your-email] </p>\r\n\r\n<p>Subject<br />\r\n    [text your-subject] </p>\r\n\r\n<p>Your Message<br />\r\n    [textarea your-message] </p>\r\n\r\n<p>[submit \"Send\"]</p>\n[your-subject]\n[your-name] <[your-email]>\nFrom: [your-name] <[your-email]>\r\nSubject: [your-subject]\r\n\r\n[your-message]\r\n\r\n\r\n* This mail is sent via the contact form on www.redwingconsulting.com *\nfeedback@redwingconsulting.com\n\n\n\n\n[your-subject]\n[your-name] <[your-email]>\nMessage body:\r\n[your-message]\r\n\r\n--\r\nThis mail is sent via contact form on Redwing Asia http://redwingconsulting.com\n[your-email]\n\n\n\nYour message was sent successfully. Thanks.\nFailed to send your message. Please try later or contact the administrator by another method.\nValidation errors occurred. Please confirm the fields and submit it again.\nFailed to send your message. Please try later or contact the administrator by another method.\nPlease accept the terms to proceed.\nEmail address seems invalid.\nPlease fill the required field.\nFailed to upload file.\nThis file type is not allowed.\nThis file is too large.\nFailed to upload file. Error occurred.\nYour answer is not correct.\nYour entered code is incorrect.','Contact form 1','','publish','open','open','','contact-form-1','','','2013-03-17 08:20:13','2013-03-17 08:20:13','',0,'http://localhost:27055/?post_type=wpcf7_contact_form&#038;p=12',0,'wpcf7_contact_form','',0),(32,5,'2013-06-01 05:01:19','2013-06-01 05:01:19','<h5 style=\"text-align: justify;\"><img class=\"alignnone size-full wp-image-2945\" alt=\"Page - About Us\" src=\"http://redwingconsulting.com/wp-content/uploads/Page-About-Us.jpg\" width=\"700\" height=\"240\" /></h5>\r\n<h5 style=\"text-align: justify;\">Who we are</h5>\r\n<p style=\"text-align: justify;\">Redwing Consulting is a highly specialized advisory firm that works with mobile operators to help them commercialize their Big Data services.</p>\r\n<p style=\"text-align: justify;\">The Redwing team consists of strategists, market plannners, product designers, business model experts, economists and computer scientists, who bring a multi-disciplinary approach to designing and launching Big Data services.</p>\r\n<p style=\"text-align: justify;\">Everyone in the Redwing team has previously held senior management positions in mobile operators, and we bring deep industry expertise to our work.</p>\r\n<h5>What we do</h5>\r\n<p style=\"text-align: justify;\">We help operators launch commercial Big Data services.</p>\r\n<p style=\"text-align: justify;\">We do this by bringing an obsessive focus on the customer, and utilize a number of proprietary tools which ensure all the product design, technical implementation and marketing packaging are closely aligned with clearly identified customer needs.</p>\r\n<p style=\"text-align: justify;\">Typically, our main areas of activity range from Big Data market analysis and product design, through launch management and growth planning to culture change:</p>\r\n<p><img class=\"size-full wp-image-2994 aligncenter\" title=\"Redwing main areas of activity - Big Data planning, implementation and growth\" alt=\"Redwing main areas of activity - Big Data planning, implementation and growth\" src=\"http://redwingconsulting.com/wp-content/uploads/Redwing-main-areas-of-activity-2.png\" width=\"591\" height=\"370\" /></p>\r\n<h5>Our track record</h5>\r\n<p style=\"text-align: justify;\">Redwing has undertaken projects in over 30 countries, and our client list includes most of the world\'s largest mobile operators and technology companies:</p>\r\n<p><img class=\"size-full wp-image-2846 aligncenter\" alt=\"Redwing client logos 2\" src=\"http://redwingconsulting.com/wp-content/uploads/Redwing-client-logos-2.png\" width=\"400\" height=\"275\" /></p>\r\n<p>&nbsp;</p>\r\n<p style=\"text-align: justify;\">Our projects have ranged from creating launch plans for single products up to the management of the commercial launch of whole new businesses.</p>\r\n<p style=\"text-align: justify;\"> </p>','About Us','','publish','closed','closed','','about-us','','','2013-10-14 05:52:12','2013-10-14 05:52:12','',0,'http://localhost:27055/?page_id=32',0,'page','',0),(34,5,'2013-06-01 05:02:09','2013-06-01 05:02:09','<p><img class=\"alignnone size-full wp-image-2086\" alt=\"Page - Contact Us - graphic 3\" src=\"http://redwingconsulting.com/wp-content/uploads/Page-Contact-Us-graphic-3.jpg\" width=\"700\" height=\"200\" /></p>\r\n<p><img class=\"size-full wp-image-1993 alignleft\" alt=\"Icon - email\" src=\"http://redwingconsulting.com/wp-content/uploads/Icon-email.png\" width=\"100\" height=\"100\" /></p>\r\n<p>&nbsp;</p>\r\n<p><strong>Please send any enquiries, comments or feedback to us using the following form:</strong></p>\r\n<p><strong> </strong></p>\r\n<p>&nbsp;</p>\r\n<p style=\"text-align: left;\">[contact-form-7 id=\"12\" title=\"Contact form 1\"]</p>\r\n<p>&nbsp;</p>\r\n<p><strong>To contact Redwing at our UK or Asia offices:</strong></p>\r\n<p>&nbsp;</p>\r\n<table style=\"width: 700px;\" border=\"0\">\r\n<tbody>\r\n<tr>\r\n<td style=\"width: 120px;\"><img alt=\"Icon - address\" src=\"http://redwingconsulting.com/wp-content/uploads/Icon-address.png\" width=\"100\" height=\"100\" /></td>\r\n<td style=\"width: 230px;\"><strong>Redwing Consulting (UK)<br /> </strong>Arena Business Centre\r\n<p>Holyrood Close</p>\r\n<p>Poole BH17 7BA, England</p>\r\n</td>\r\n<td style=\"width: 120px;\"><img alt=\"Icon - phone\" src=\"http://redwingconsulting.com/wp-content/uploads/Icon-phone.png\" width=\"100\" height=\"100\" /></td>\r\n<td style=\"width: 230px;\"><strong>Tel: +44 1202 606080<br /> </strong></td>\r\n</tr>\r\n</tbody>\r\n</table>\r\n<p>&nbsp;</p>\r\n<table style=\"width: 700px;\" border=\"0\">\r\n<tbody>\r\n<tr>\r\n<td style=\"width: 120px;\"><img alt=\"Icon - address\" src=\"http://redwingconsulting.com/wp-content/uploads/Icon-address.png\" width=\"100\" height=\"100\" /></td>\r\n<td style=\"width: 230px;\"><strong>Redwing Consulting (Asia)<br /> </strong>Level 24\r\n<p>One Raffles Place</p>\r\n<p>Singapore</p>\r\n</td>\r\n<td style=\"width: 120px;\"><img alt=\"Icon - phone\" src=\"http://redwingconsulting.com/wp-content/uploads/Icon-phone.png\" width=\"100\" height=\"100\" /></td>\r\n<td style=\"width: 230px;\"><strong>Tel: +65 6408 0657<br /> </strong></td>\r\n</tr>\r\n</tbody>\r\n</table>','Contact Us','','publish','open','closed','','contact-us','','','2013-10-14 07:11:47','2013-10-14 07:11:47','',0,'http://localhost:27055/?page_id=34',0,'page','',0),(188,5,'2013-06-01 08:18:30','2013-06-01 08:18:30','<a href=\"http://redwingconsulting.com/terms-and-conditions/attachment/page-terms-conditions-graphic-2/\" rel=\"attachment wp-att-1253\"><img class=\"alignnone size-full wp-image-1253\" alt=\"Page - Terms &amp; Conditions graphic 2\" src=\"http://redwingconsulting.com/wp-content/uploads/Page-Terms-Conditions-graphic-2.jpg\" width=\"700\" height=\"261\" /></a>\r\n<p style=\"text-align: justify;\">This page tells you the terms of use which you agree to when you use redwingconsulting.com. redwingconsulting.com is owned and managed by Redwing Consulting Ltd, Arena Business Centre, Holyrood Close, Poole BH17 7BA, England. Please read these terms of use carefully before you start to use the site.</p>\r\n<p style=\"text-align: justify;\"><span style=\"text-decoration: underline;\">Using redwingconsulting.com</span></p>\r\n<p style=\"text-align: justify;\">You agree to use this site only for lawful purposes, and in a manner that does not infringe the rights of, or restrict or inhibit the use and enjoyment of, this site by any third party.</p>\r\n<p style=\"text-align: justify;\">We aim to update our site regularly, and may change the content at any time.</p>\r\n<p style=\"text-align: justify;\">By using this site, you indicate that you accept these terms of use and that you agree to abide by them. If you do not agree to these terms of use, please refrain from using our site.</p>\r\n<p style=\"text-align: justify;\"><span style=\"text-decoration: underline;\">Linking to and from redwingconsulting.com</span></p>\r\n<p style=\"text-align: justify;\">We welcome and encourage other websites to link to the information that is hosted on these pages, and you don’t have to ask permission to link to redwingconsulting.com.</p>\r\n<p style=\"text-align: justify;\">However, we don’t give you permission to suggest that your website is associated with, or endorsed by, redwingconsulting.com.</p>\r\n<p style=\"text-align: justify;\">Where our site contains links to other sites and resources provided by third parties, these links are provided for your information only. We have no control over the contents of those sites or resources, and accept no responsibility for them or for any loss or damage that may arise from your use of them.</p>\r\n<p style=\"text-align: justify;\"><span style=\"text-decoration: underline;\">Using redwingconsulting.com content</span></p>\r\n<p style=\"text-align: justify;\">The content on redwingconsulting.com is original content generated by Redwing. The material featured on this website is subject to copyright protection unless otherwise indicated.</p>\r\n<p style=\"text-align: justify;\"><span style=\"text-decoration: underline;\">Disclaimer</span></p>\r\n<p style=\"text-align: justify;\">While we make every effort to keep redwingconsulting.com up to date, we don’t provide any guarantees, conditions or warranties as to the accuracy of the information on the site.</p>\r\n<p style=\"text-align: justify;\">We don’t accept liability for loss or damage incurred by users of the website, whether direct, indirect or consequential, whether caused by tort, breach of contract or otherwise. This includes loss of:</p>\r\n<p style=\"text-align: justify;\">- income or revenue</p>\r\n<p style=\"text-align: justify;\">- business</p>\r\n<p style=\"text-align: justify;\">- profits or contracts</p>\r\n<p style=\"text-align: justify;\">- anticipated savings</p>\r\n<p style=\"text-align: justify;\">- data</p>\r\n<p style=\"text-align: justify;\">- goodwill</p>\r\n<p style=\"text-align: justify;\">- tangible property</p>\r\n<p style=\"text-align: justify;\">or wasted management or office time in connection with our site or in connection with the use, inability to use, or results of the use of our site, any websites linked to it and any materials posted on it. This condition shall not prevent claims for loss of or damage to your tangible property or any other claims for direct financial loss that are not excluded by any of the categories set out above.</p>\r\n<p style=\"text-align: justify;\">This does not affect our liability for death or personal injury arising from our negligence, nor our liability for fraudulent misrepresentation or misrepresentation as to a fundamental matter, nor any other liability which cannot be excluded or limited under applicable law.</p>\r\n<p style=\"text-align: justify;\"><span style=\"text-decoration: underline;\">Information about you and your visits to redwingconsulting.com</span></p>\r\n<p style=\"text-align: justify;\">We process information about you in accordance with our privacy policy. By using our site, you consent to such processing and you warrant that all data provided by you is accurate.</p>\r\n<p style=\"text-align: justify;\"><span style=\"text-decoration: underline;\">Virus protection</span></p>\r\n<p style=\"text-align: justify;\">We make every effort to check and test material at all stages of production, however you must take your own precautions to ensure that the process which you employ for accessing this website does not expose you to the risk of viruses, malicious computer code or other forms of interference which may damage your own computer system.</p>\r\n<p style=\"text-align: justify;\">We can’t accept any responsibility for any loss, disruption or damage to your data or your computer system which may occur whilst using material derived from this website.</p>\r\n<p style=\"text-align: justify;\"><span style=\"text-decoration: underline;\">Viruses, hacking and other offences</span></p>\r\n<p style=\"text-align: justify;\">You must not misuse our site by knowingly introducing viruses, trojans, worms, logic bombs or other material which is malicious or technologically harmful. You must not attempt to gain unauthorised access to our site, the server on which our site is stored or any server, computer or database connected to our site. You must not attack our site via a denial-of-service attack or a distributed denial-of-service attack.</p>\r\n<p style=\"text-align: justify;\">We will report any such breach to the relevant law enforcement authorities and we will co-operate with those authorities by disclosing your identity to them.</p>\r\n<p style=\"text-align: justify;\"><span style=\"text-decoration: underline;\">Governing law</span></p>\r\n<p style=\"text-align: justify;\">These terms and conditions shall be governed by and construed in accordance with the laws of Singapore. Any dispute arising under these terms and conditions shall be subject to the exclusive jurisdiction of the courts of Singapore.</p>\r\n<p style=\"text-align: justify;\"><span style=\"text-decoration: underline;\">General</span></p>\r\n<p style=\"text-align: justify;\">We accept no liability for any failure to comply with these terms and conditions where such failure is due to circumstance beyond our reasonable control.</p>\r\n<p style=\"text-align: justify;\">If we waive any rights available to us under these terms and conditions on one occasion, this does not means that those rights will automatically be waived on any other occasion.</p>\r\n<p style=\"text-align: justify;\">If any of these terms and conditions are held to be invalid, unenforceable or illegal for any reason, the remaining terms and conditions shall nevertheless continue in full force.</p>\r\n<p style=\"text-align: justify;\"><span style=\"text-decoration: underline;\">Revisions to these terms</span></p>\r\n<p style=\"text-align: justify;\">We may at any time revise these terms and conditions without notice. Please check these terms and conditions regularly, as continued use of the redwingconsulting.com website after a change has been made is your acceptance of the change.</p>','Terms and conditions','','publish','open','open','','terms-and-conditions','','','2013-09-08 16:30:36','2013-09-08 16:30:36','',0,'http://localhost:27055/?page_id=188',0,'page','',0),(190,5,'2013-06-01 08:18:43','2013-06-01 08:18:43','<a href=\"http://redwingconsulting.com/privacy-policy/attachment/page-privacy-policy-graphic-2/\" rel=\"attachment wp-att-1247\"><img class=\"alignnone size-full wp-image-1247\" alt=\"Page - Privacy Policy - graphic 2\" src=\"http://redwingconsulting.com/wp-content/uploads/Page-Privacy-Policy-graphic-2.jpg\" width=\"700\" height=\"228\" /></a>\r\n<p style=\"text-align: justify;\">Redwing respects the privacy of its customers and visitors. If you have any questions about the operation of our website, please send an email to <a href=\"mailto:siteadmin@redwingconsulting.com\">siteadmin@redwingconsulting.com</a>.</p>\r\n<p style=\"text-align: justify;\">Our website only collects names, email addresses and other personal information from customers and visitors when submitted via one of our online forms, such as our feedback form. This data is used solely by Redwing and is not shared, traded, or sold to third parties under any circumstances.</p>\r\n<p style=\"text-align: justify;\">Customers can edit their personal information by sending an email to request account changes to <a href=\"mailto:siteadmin@redwingconsulting.com\">siteadmin@redwingconsulting.com</a>.</p>\r\n<p style=\"text-align: justify;\">Our website only uses “cookies” for the purposes of improving the performance of the website, and data is only analysed in the aggregate. No cookies are collected for marketing, promotional or other non-website-performance related uses.</p>\r\n<p style=\"text-align: justify;\">Our web-server does record IP addresses from all visitors to our site. An IP address is a number that is automatically assigned to your computer when you use the Internet. We use IP addresses to help diagnose problems with our server, to administer our site, to analyze trends, to track user movement, and to gather broad demographic information—all for the purpose of continually improving our website and delivering personalized, custom content. IP addresses are not linked to personally identifiable information, and their collection is standard procedure in most web-server environments.</p>\r\n<p style=\"text-align: justify;\">Our website may contain links to other websites. Please note that when you click on one of these links, you are entering another website, for which Redwing is not responsible.</p>\r\n<p style=\"text-align: justify;\">By using redwingconsulting.com, you signify your agreement to our privacy policy as stated above. Note that this policy may be revised periodically without notice. Please re-read this policy prior to submitting any personal information if you have concerns about how your information is being collected and used.</p>','Privacy policy','','publish','open','open','','privacy-policy','','','2013-09-08 16:29:00','2013-09-08 16:29:00','',0,'http://localhost:27055/?page_id=190',0,'page','',0),(1083,5,'2013-03-03 12:03:01','0000-00-00 00:00:00',' ','','','draft','open','open','','','','','2013-03-03 12:03:01','0000-00-00 00:00:00','',65,'',1,'nav_menu_item','',0),(1247,5,'2013-03-06 17:22:48','2013-03-06 17:22:48','','Page - Privacy Policy - graphic 2','','inherit','open','open','','page-privacy-policy-graphic-2','','','2013-03-06 17:22:48','2013-03-06 17:22:48','',0,'http://redwingconsulting.com/wp-content/uploads/Page-Privacy-Policy-graphic-2.jpg',0,'attachment','image/jpeg',0),(1253,5,'2013-03-06 17:37:51','2013-03-06 17:37:51','','Page - Terms & Conditions graphic 2','','inherit','open','open','','page-terms-conditions-graphic-2','','','2013-03-06 17:37:51','2013-03-06 17:37:51','',0,'http://redwingconsulting.com/wp-content/uploads/Page-Terms-Conditions-graphic-2.jpg',0,'attachment','image/jpeg',0),(1279,5,'2013-03-08 05:54:31','2013-03-08 05:54:31','','Page - Client Services - graphic 2','','inherit','open','open','','page-client-services-graphic-2','','','2013-03-08 05:54:31','2013-03-08 05:54:31','',0,'http://redwingconsulting.com/wp-content/uploads/Page-Client-Services-graphic-2.jpg',0,'attachment','image/jpeg',0),(1415,5,'2013-03-08 17:45:09','2013-03-08 17:45:09','','Page - News Feed - graphic 2','','inherit','open','open','','page-news-feed-graphic-2','','','2013-03-08 17:45:09','2013-03-08 17:45:09','',0,'http://redwingconsulting.com/wp-content/uploads/Page-News-Feed-graphic-2.jpg',0,'attachment','image/jpeg',0),(1701,5,'2013-03-10 14:20:00','2013-03-10 14:20:00','','Redwing<br>Home','','publish','open','open','','home-4','','','2013-09-12 16:55:28','2013-09-12 16:55:28','',0,'http://redwingconsulting.com/uncategorized/home-4/',1,'nav_menu_item','',0),(1782,5,'2013-03-10 16:32:31','2013-03-10 16:32:31','','Page - Client Services - Reveal One 2','','inherit','open','open','','page-client-services-reveal-one-2','','','2013-03-10 16:32:31','2013-03-10 16:32:31','',0,'http://redwingconsulting.com/wp-content/uploads/Page-Client-Services-Reveal-One-2.png',0,'attachment','image/png',0),(1783,5,'2013-03-10 16:33:02','2013-03-10 16:33:02','','Page - Client Services - Reveal Two','','inherit','open','open','','page-client-services-reveal-two','','','2013-03-10 16:33:02','2013-03-10 16:33:02','',0,'http://redwingconsulting.com/wp-content/uploads/Page-Client-Services-Reveal-Two.png',0,'attachment','image/png',0),(1784,5,'2013-03-10 16:33:38','2013-03-10 16:33:38','','Page - Client Services - Reveal Three','','inherit','open','open','','page-client-services-reveal-three','','','2013-03-10 16:33:38','2013-03-10 16:33:38','',0,'http://redwingconsulting.com/wp-content/uploads/Page-Client-Services-Reveal-Three.png',0,'attachment','image/png',0),(1785,5,'2013-03-10 16:34:02','2013-03-10 16:34:02','','Page - Client Services - Reveal Four','','inherit','open','open','','page-client-services-reveal-four','','','2013-03-10 16:34:02','2013-03-10 16:34:02','',0,'http://redwingconsulting.com/wp-content/uploads/Page-Client-Services-Reveal-Four.png',0,'attachment','image/png',0),(1807,5,'2013-03-13 01:58:23','2013-03-13 01:58:23','','Page - News Feed - graphic 3','','inherit','open','open','','page-news-feed-graphic-3','','','2013-03-13 01:58:23','2013-03-13 01:58:23','',0,'http://redwingconsulting.com/wp-content/uploads/Page-News-Feed-graphic-3.jpg',0,'attachment','image/jpeg',0),(1891,5,'2013-08-05 09:43:00','2013-08-05 09:43:00','<p style=\"text-align: justify;\"><a href=\"http://redwingconsulting.com/general-posts/welcome-to-redwingconsultings-website/attachment/post-welcome-to-our-new-site-graphic/\" rel=\"attachment wp-att-2632\"><img class=\"alignnone size-full wp-image-2632\" alt=\"Post - welcome to our new site graphic\" src=\"http://redwingconsulting.com/wp-content/uploads/Post-welcome-to-our-new-site-graphic.png\" width=\"700\" height=\"180\" /></a></p>\r\n<p style=\"text-align: justify;\"><strong><span style=\"color: #993300;\">Welcome to the new Redwing Consulting website!</span></strong></p>\r\n<p style=\"text-align: justify;\">This website aims to address the commercial, organizational and marketing issues that mobile operators and telcos face as they monetize their Big Data assets.</p>\r\n<p style=\"text-align: justify;\">The telecoms industry is entering a critical phase as the seismic shift from voice and sms towards data services continues apace. This shift will require a dramatic transformation of telecoms organizations in all markets around the world.</p>\r\n<p style=\"text-align: justify;\">A critical part of that transformation will be turning the incredibly rich data assets owned by every telecoms operator into profitable revenue streams.</p>\r\n<p style=\"text-align: justify;\">Building on over twenty years experience of helping telecoms operators to transform their businesses, Redwing brings a powerful market-driven context to the challenge of Big Data monetization, combining end-user analysis with deep insights into the value chains, partnerships and customer-facing processes that will be required to turn Big Data into a major future revenue stream.</p>\r\n<p style=\"text-align: justify;\">We believe telecoms operators are the natural Big Data companies, and have the potential to combine data analytics with innovative business models in order to compete with - and even exceed - companies such as Google, Facebook and Amazon in this critical future business opportunity.</p>\r\n<p style=\"text-align: justify;\">You can see our approach to commercializing Big Data assets in the following three areas of the site:</p>\r\n<p style=\"text-align: justify;\"><a title=\"Monetizing Big Data\" href=\"http://redwingconsulting.com/monetizing-big-data/\"><span style=\"text-decoration: underline;\">Monetizing Big Data</span></a></p>\r\n<p style=\"text-align: justify;\"><a title=\"Productizing Big Data\" href=\"http://redwingconsulting.com/productizing-big-data/\"><span style=\"text-decoration: underline;\">Productizing Big Data</span></a></p>\r\n<p style=\"text-align: justify;\"><a title=\"Organizing for Big Data\" href=\"http://redwingconsulting.com/organizing-for-big-data/\"><span style=\"text-decoration: underline;\">Organizing for Big Data</span></a></p>\r\n<p style=\"text-align: justify;\">And also view our regular analysis and insight pieces on our <a title=\"Insights and Blog\" href=\"http://redwingconsulting.com/insights-blog/\"><span style=\"text-decoration: underline;\">Insights and Blog</span></a> page.</p>\r\n<p style=\"text-align: justify;\"><strong> <span style=\"color: #993300;\">Yours,</span></strong></p>\r\n<p style=\"text-align: justify;\"><strong><span style=\"color: #993300;\">The Redwing Team</span></strong></p>','Welcome to Redwing Consulting\'s Big Data website!','Redwing\'s website aims to address the commercial, organizational and marketing issues that mobile operators and telcos face as they monetize their Big Data assets.','publish','closed','open','','welcome','','','2013-09-17 09:14:24','2013-09-17 09:14:24','',0,'http://stage.redwingconsulting.com/?p=1891',0,'post','',0),(1993,5,'2013-03-15 08:51:46','2013-03-15 08:51:46','','Icon - 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welcome to our new site graphic 2\" src=\"http://redwingconsulting.com/wp-content/uploads/Post-welcome-to-our-new-site-graphic-2.jpg\" width=\"700\" height=\"180\" /></a>\n<p style=\"text-align: justify;\"><strong><span style=\"color: #993300;\">Welcome to Redwing\'s new website.</span></strong></p>\n<p style=\"text-align: justify;\">We built it because an increasing number of investors and tech companies have been approaching us recently seeking an in-depth understanding of the tech sector in Indonesia.</p>\n<p style=\"text-align: justify;\">We realised that a broad, market-based perspective is not easy for investors to construct due to the fast-changing nature of the sector and the difficulty of sorting the wheat from the chaff if you\'re outside Indonesia.</p>\n<p style=\"text-align: justify;\">We also realised that the incredible potential of Indonesia\'s tech sector will be achieved far more quickly if more overseas investors enter the market to bring an extra dimension to the many talented startups being formed.</p>\n<p style=\"text-align: justify;\">As we say, \"Indonesia needs bridges, not valleys.\"</p>\n<p style=\"text-align: justify;\">So this website is our contribution to the bridge-building effort.</p>\n<p style=\"text-align: justify;\">We will be updating it frequently with analyses, articles and opinion pieces. We will also consolidate the most relevant news items each week to provide a quick overview of the latest happenings in the Indonesian tech sector.</p>\n<p style=\"text-align: justify;\">Our aim is to help both investors and startups build stronger, faster-growing and more successful businesses. We trust that\'s your aim, too.</p>\n<p style=\"text-align: justify;\"><strong><span style=\"color: #993300;\">Yours,</span></strong></p>\n<p style=\"text-align: justify;\"><strong><span style=\"color: #993300;\">The Redwing Team</span></strong></p>','Welcome to Redwing\'s new website','','inherit','open','open','','1891-revision-v1','','','2013-03-01 09:43:00','2013-03-01 09:43:00','',1891,'http://redwingconsulting.com/uncategorized/1891-revision/',0,'revision','',0),(2045,5,'2013-09-17 09:14:20','2013-09-17 09:14:20','<p style=\"text-align: justify;\"><a href=\"http://redwingconsulting.com/general-posts/welcome-to-redwingconsultings-website/attachment/post-welcome-to-our-new-site-graphic/\" rel=\"attachment wp-att-2632\"><img class=\"alignnone size-full wp-image-2632\" alt=\"Post - welcome to our new site graphic\" src=\"http://redwingconsulting.com/wp-content/uploads/Post-welcome-to-our-new-site-graphic.png\" width=\"700\" height=\"180\" /></a></p>\r\n<p style=\"text-align: justify;\"><strong><span style=\"color: #993300;\">Welcome to the new Redwing Consulting website!</span></strong></p>\r\n<p style=\"text-align: justify;\">This website aims to address the commercial, organizational and marketing issues that mobile operators and telcos face as they monetize their Big Data assets.</p>\r\n<p style=\"text-align: justify;\">The telecoms industry is entering a critical phase as the seismic shift from voice and sms towards data services continues apace. This shift will require a dramatic transformation of telecoms organizations in all markets around the world.</p>\r\n<p style=\"text-align: justify;\">A critical part of that transformation will be turning the incredibly rich data assets owned by every telecoms operator into profitable revenue streams.</p>\r\n<p style=\"text-align: justify;\">Building on over twenty years experience of helping telecoms operators to transform their businesses, Redwing brings a powerful market-driven context to the challenge of Big Data monetization, combining end-user analysis with deep insights into the value chains, partnerships and customer-facing processes that will be required to turn Big Data into a major future revenue stream.</p>\r\n<p style=\"text-align: justify;\">We believe telecoms operators are the natural Big Data companies, and have the potential to combine data analytics with innovative business models in order to compete with - and even exceed - companies such as Google, Facebook and Amazon in this critical future business opportunity.</p>\r\n<p style=\"text-align: justify;\">You can see our approach to commercializing Big Data assets in the following three areas of the site:</p>\r\n<p style=\"text-align: justify;\"><a title=\"Monetizing Big Data\" href=\"http://redwingconsulting.com/monetizing-big-data/\"><span style=\"text-decoration: underline;\">Monetizing Big Data</span></a></p>\r\n<p style=\"text-align: justify;\"><a title=\"Productizing Big Data\" href=\"http://redwingconsulting.com/productizing-big-data/\"><span style=\"text-decoration: underline;\">Productizing Big Data</span></a></p>\r\n<p style=\"text-align: justify;\"><a title=\"Organizing for Big Data\" href=\"http://redwingconsulting.com/organizing-for-big-data/\"><span style=\"text-decoration: underline;\">Organizing for Big Data</span></a></p>\r\n<p style=\"text-align: justify;\">And also view our regular analysis and insight pieces on our <a title=\"Insights and Blog\" href=\"http://redwingconsulting.com/insights-blog/\"><span style=\"text-decoration: underline;\">Insights and Blog</span></a> page.</p>\r\n<p style=\"text-align: justify;\"><strong> <span style=\"color: #993300;\">Yours,</span></strong></p>\r\n<p style=\"text-align: justify;\"><strong><span style=\"color: #993300;\">The Redwing Team</span></strong></p>','Welcome to Redwing Consulting\'s Big Data website!','Redwing\'s website aims to address the commercial, organizational and marketing issues that mobile operators and telcos face as they monetize their Big Data assets.','inherit','open','open','','1891-autosave-v1','','','2013-09-17 09:14:20','2013-09-17 09:14:20','',1891,'http://redwingconsulting.com/uncategorized/1891-autosave/',0,'revision','',0),(2078,5,'2013-01-26 05:02:09','2013-01-26 05:02:09','<img class=\"alignnone size-full wp-image-1135\" alt=\"Page - Contact Us - graphic 2\" src=\"http://redwingconsulting.com/wp-content/uploads/Page-Contact-Us-graphic-2.jpg\" width=\"700\" height=\"270\" />\n<table style=\"width: 729px; height: 460px;\" border=\"0\">\n<tbody>\n<tr style=\"height: 150px;\">\n<td style=\"width: 80px;\"></td>\n<td style=\"width: 120px;\"><img alt=\"Icon - email\" src=\"http://redwingconsulting.com/wp-content/uploads/Icon-email.png\" width=\"100\" height=\"100\" /></td>\n<td style=\"width: 500px;\"><strong><span style=\"font-size: small;\">Any enquiries, comments or suggestions, please email us at:</span></strong><a title=\"Send feedback\" href=\"mailto:feedback@redwingconsulting.com\"><span style=\"font-size: small;\">feedback@redwingconsulting.com</span></a></td>\n</tr>\n<tr style=\"height: 150px;\">\n<td style=\"width: 80px;\"></td>\n<td style=\"width: 120px;\"><img alt=\"Icon - address\" src=\"http://redwingconsulting.com/wp-content/uploads/Icon-address.png\" width=\"100\" height=\"100\" /></td>\n<td style=\"width: 500px;\"><strong><span style=\"font-size: small;\">Redwing Asia</span></strong><span style=\"font-size: small;\">Level 20, Tower 2</span>\n\n<span style=\"font-size: small;\">One Raffles Place</span>\n\n<span style=\"font-size: small;\">Singapore</span></td>\n</tr>\n<tr style=\"height: 150px;\">\n<td style=\"width: 80px;\"></td>\n<td style=\"width: 120px;\"><span style=\"font-size: small;\"><img alt=\"Icon - phone\" src=\"http://redwingconsulting.com/wp-content/uploads/Icon-phone.png\" width=\"100\" height=\"100\" /></span></td>\n<td style=\"width: 500px;\"><strong><span style=\"font-size: small;\">+65 2828 7463</span></strong></td>\n</tr>\n</tbody>\n</table>','Contact Us','','inherit','open','open','','34-revision-v1','','','2013-01-26 05:02:09','2013-01-26 05:02:09','',34,'http://redwingconsulting.com/uncategorized/34-revision/',0,'revision','',0),(2080,5,'2013-03-17 07:51:41','2013-03-17 07:51:41','<img class=\"alignnone size-full wp-image-1135\" alt=\"Page - Contact Us - graphic 2\" src=\"http://redwingconsulting.com/wp-content/uploads/Page-Contact-Us-graphic-2.jpg\" width=\"700\" height=\"270\" />\r\n\r\n[contact-form-7 id=\"12\" title=\"Contact form 1\"]\r\n<table style=\"width: 729px; height: 460px;\" border=\"0\">\r\n<tbody>\r\n<tr style=\"height: 150px;\">\r\n<td style=\"width: 80px;\"></td>\r\n<td style=\"width: 120px;\"><img alt=\"Icon - address\" src=\"http://redwingconsulting.com/wp-content/uploads/Icon-address.png\" width=\"100\" height=\"100\" /></td>\r\n<td style=\"width: 500px;\"><strong><span style=\"font-size: small;\">Redwing Asia</span></strong>\r\n\r\n<span style=\"font-size: small;\">Level 20, Tower 2</span>\r\n\r\n<span style=\"font-size: small;\">One Raffles Place</span>\r\n\r\n<span style=\"font-size: small;\">Singapore</span></td>\r\n</tr>\r\n<tr style=\"height: 150px;\">\r\n<td style=\"width: 80px;\"></td>\r\n<td style=\"width: 120px;\"><span style=\"font-size: small;\"><img alt=\"Icon - phone\" src=\"http://redwingconsulting.com/wp-content/uploads/Icon-phone.png\" width=\"100\" height=\"100\" /></span></td>\r\n<td style=\"width: 500px;\"><strong><span style=\"font-size: small;\">+65 2828 7463</span></strong></td>\r\n</tr>\r\n</tbody>\r\n</table>','Contact Us','','inherit','open','open','','34-revision-v1','','','2013-03-17 07:51:41','2013-03-17 07:51:41','',34,'http://redwingconsulting.com/uncategorized/34-revision-2/',0,'revision','',0),(2081,5,'2013-03-17 07:56:37','2013-03-17 07:56:37','<img class=\"alignnone size-full wp-image-1135\" alt=\"Page - Contact Us - graphic 2\" src=\"http://redwingconsulting.com/wp-content/uploads/Page-Contact-Us-graphic-2.jpg\" width=\"700\" height=\"270\" />\r\n\r\n<img class=\"size-full wp-image-1993 alignleft\" alt=\"Icon - email\" src=\"http://redwingconsulting.com/wp-content/uploads/Icon-email.png\" width=\"100\" height=\"100\" />\r\n\r\nPlease send any enquiries, comments or feedback to us by completing the following fields:\r\n\r\n&nbsp;\r\n\r\n[contact-form-7 id=\"12\" title=\"Contact form 1\"]\r\n\r\n&nbsp;\r\n<table style=\"width: 700px;\" border=\"0\">\r\n<tbody>\r\n<tr>\r\n<td style=\"width: 175px;\"><img alt=\"Icon - address\" src=\"http://redwingconsulting.com/wp-content/uploads/Icon-address.png\" width=\"100\" height=\"100\" /></td>\r\n<td style=\"width: 175px;\"><strong>Redwing Asia</strong>Level 20, Tower 2\r\n\r\nOne Raffles Place\r\n\r\nSingapore</td>\r\n<td style=\"width: 175px;\"><img alt=\"Icon - phone\" src=\"http://redwingconsulting.com/wp-content/uploads/Icon-phone.png\" width=\"100\" height=\"100\" /></td>\r\n<td style=\"width: 175px;\"><strong>+65 2828 7463</strong></td>\r\n</tr>\r\n</tbody>\r\n</table>','Contact Us','','inherit','open','open','','34-revision-v1','','','2013-03-17 07:56:37','2013-03-17 07:56:37','',34,'http://redwingconsulting.com/uncategorized/34-revision-3/',0,'revision','',0),(2082,5,'2013-03-17 07:58:14','2013-03-17 07:58:14','<img class=\"alignnone size-full wp-image-1135\" alt=\"Page - Contact Us - graphic 2\" src=\"http://redwingconsulting.com/wp-content/uploads/Page-Contact-Us-graphic-2.jpg\" width=\"700\" height=\"270\" />\r\n\r\n<img class=\"size-full wp-image-1993 alignleft\" alt=\"Icon - email\" src=\"http://redwingconsulting.com/wp-content/uploads/Icon-email.png\" width=\"100\" height=\"100\" />\r\n\r\n&nbsp;\r\n\r\nPlease send any enquiries, comments or feedback to us by completing the following fields:\r\n\r\n&nbsp;\r\n\r\n[contact-form-7 id=\"12\" title=\"Contact form 1\"]\r\n\r\n&nbsp;\r\n<table style=\"width: 700px;\" border=\"0\">\r\n<tbody>\r\n<tr>\r\n<td style=\"width: 120px;\"><img alt=\"Icon - address\" src=\"http://redwingconsulting.com/wp-content/uploads/Icon-address.png\" width=\"100\" height=\"100\" /></td>\r\n<td style=\"width: 230px;\"><strong>Redwing Asia</strong>\r\n\r\n<strong></strong>Level 20, Tower 2\r\n\r\nOne Raffles Place\r\n\r\nSingapore</td>\r\n<td style=\"width: 120px;\"><img alt=\"Icon - phone\" src=\"http://redwingconsulting.com/wp-content/uploads/Icon-phone.png\" width=\"100\" height=\"100\" /></td>\r\n<td style=\"width: 230px;\"><strong>+65 2828 7463</strong></td>\r\n</tr>\r\n</tbody>\r\n</table>','Contact Us','','inherit','open','open','','34-revision-v1','','','2013-03-17 07:58:14','2013-03-17 07:58:14','',34,'http://redwingconsulting.com/uncategorized/34-revision-4/',0,'revision','',0),(2083,5,'2013-03-17 07:58:53','2013-03-17 07:58:53','<img class=\"alignnone size-full wp-image-1135\" alt=\"Page - Contact Us - graphic 2\" src=\"http://redwingconsulting.com/wp-content/uploads/Page-Contact-Us-graphic-2.jpg\" width=\"700\" height=\"270\" />\r\n\r\n<img class=\"size-full wp-image-1993 alignleft\" alt=\"Icon - email\" src=\"http://redwingconsulting.com/wp-content/uploads/Icon-email.png\" width=\"100\" height=\"100\" />\r\n\r\n&nbsp;\r\n\r\nPlease send any enquiries, comments or feedback to us using the following form:\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n[contact-form-7 id=\"12\" title=\"Contact form 1\"]\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n<table style=\"width: 700px;\" border=\"0\">\r\n<tbody>\r\n<tr>\r\n<td style=\"width: 120px;\"><img alt=\"Icon - address\" src=\"http://redwingconsulting.com/wp-content/uploads/Icon-address.png\" width=\"100\" height=\"100\" /></td>\r\n<td style=\"width: 230px;\"><strong>Redwing Asia</strong><strong></strong>Level 20, Tower 2\r\n\r\nOne Raffles Place\r\n\r\nSingapore</td>\r\n<td style=\"width: 120px;\"><img alt=\"Icon - phone\" src=\"http://redwingconsulting.com/wp-content/uploads/Icon-phone.png\" width=\"100\" height=\"100\" /></td>\r\n<td style=\"width: 230px;\"><strong>+65 2828 7463</strong></td>\r\n</tr>\r\n</tbody>\r\n</table>','Contact Us','','inherit','open','open','','34-revision-v1','','','2013-03-17 07:58:53','2013-03-17 07:58:53','',34,'http://redwingconsulting.com/uncategorized/34-revision-5/',0,'revision','',0),(2084,5,'2013-03-17 07:59:12','2013-03-17 07:59:12','<img class=\"alignnone size-full wp-image-1135\" alt=\"Page - Contact Us - graphic 2\" src=\"http://redwingconsulting.com/wp-content/uploads/Page-Contact-Us-graphic-2.jpg\" width=\"700\" height=\"270\" />\r\n\r\n<img class=\"size-full wp-image-1993 alignleft\" alt=\"Icon - email\" src=\"http://redwingconsulting.com/wp-content/uploads/Icon-email.png\" width=\"100\" height=\"100\" />\r\n\r\n&nbsp;\r\n\r\nPlease send any enquiries, comments or feedback to us using the following form:\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n[contact-form-7 id=\"12\" title=\"Contact form 1\"]\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n<table style=\"width: 700px;\" border=\"0\">\r\n<tbody>\r\n<tr>\r\n<td style=\"width: 120px;\"><img alt=\"Icon - address\" src=\"http://redwingconsulting.com/wp-content/uploads/Icon-address.png\" width=\"100\" height=\"100\" /></td>\r\n<td style=\"width: 230px;\"><strong>Redwing Asia</strong>\r\n\r\n<strong></strong>Level 20, Tower 2\r\n\r\nOne Raffles Place\r\n\r\nSingapore</td>\r\n<td style=\"width: 120px;\"><img alt=\"Icon - phone\" src=\"http://redwingconsulting.com/wp-content/uploads/Icon-phone.png\" width=\"100\" height=\"100\" /></td>\r\n<td style=\"width: 230px;\"><strong>+65 2828 7463</strong></td>\r\n</tr>\r\n</tbody>\r\n</table>','Contact Us','','inherit','open','open','','34-revision-v1','','','2013-03-17 07:59:12','2013-03-17 07:59:12','',34,'http://redwingconsulting.com/uncategorized/34-revision-6/',0,'revision','',0),(2085,5,'2013-03-17 07:59:47','2013-03-17 07:59:47','<img class=\"alignnone size-full wp-image-1135\" alt=\"Page - Contact Us - graphic 2\" src=\"http://redwingconsulting.com/wp-content/uploads/Page-Contact-Us-graphic-2.jpg\" width=\"700\" height=\"270\" />\r\n\r\n<img class=\"size-full wp-image-1993 alignleft\" alt=\"Icon - email\" src=\"http://redwingconsulting.com/wp-content/uploads/Icon-email.png\" width=\"100\" height=\"100\" />\r\n\r\n&nbsp;\r\n\r\n<strong>Please send any enquiries, comments or feedback to us using the following form:</strong>\r\n\r\n<strong> </strong>\r\n\r\n&nbsp;\r\n\r\n[contact-form-7 id=\"12\" title=\"Contact form 1\"]\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n<table style=\"width: 700px;\" border=\"0\">\r\n<tbody>\r\n<tr>\r\n<td style=\"width: 120px;\"><img alt=\"Icon - address\" src=\"http://redwingconsulting.com/wp-content/uploads/Icon-address.png\" width=\"100\" height=\"100\" /></td>\r\n<td style=\"width: 230px;\"><strong>Redwing Asia</strong><strong></strong>Level 20, Tower 2\r\n\r\nOne Raffles Place\r\n\r\nSingapore</td>\r\n<td style=\"width: 120px;\"><img alt=\"Icon - phone\" src=\"http://redwingconsulting.com/wp-content/uploads/Icon-phone.png\" width=\"100\" height=\"100\" /></td>\r\n<td style=\"width: 230px;\"><strong>+65 2828 7463</strong></td>\r\n</tr>\r\n</tbody>\r\n</table>','Contact Us','','inherit','open','open','','34-revision-v1','','','2013-03-17 07:59:47','2013-03-17 07:59:47','',34,'http://redwingconsulting.com/uncategorized/34-revision-7/',0,'revision','',0),(2086,5,'2013-03-17 08:17:29','2013-03-17 08:17:29','','Page - Contact Us - graphic 3','','inherit','open','open','','page-contact-us-graphic-3','','','2013-03-17 08:17:29','2013-03-17 08:17:29','',34,'http://redwingconsulting.com/wp-content/uploads/Page-Contact-Us-graphic-3.jpg',0,'attachment','image/jpeg',0),(2087,5,'2013-03-17 08:00:23','2013-03-17 08:00:23','<img class=\"alignnone size-full wp-image-1135\" alt=\"Page - Contact Us - graphic 2\" src=\"http://redwingconsulting.com/wp-content/uploads/Page-Contact-Us-graphic-2.jpg\" width=\"700\" height=\"270\" />\r\n\r\n<img class=\"size-full wp-image-1993 alignleft\" alt=\"Icon - email\" src=\"http://redwingconsulting.com/wp-content/uploads/Icon-email.png\" width=\"100\" height=\"100\" />\r\n\r\n&nbsp;\r\n\r\n<strong>Please send any enquiries, comments or feedback to us using the following form:</strong>\r\n\r\n<strong> </strong>\r\n\r\n&nbsp;\r\n<p style=\"text-align: center;\">[contact-form-7 id=\"12\" title=\"Contact form 1\"]</p>\r\n&nbsp;\r\n\r\n&nbsp;\r\n<table style=\"width: 700px;\" border=\"0\">\r\n<tbody>\r\n<tr>\r\n<td style=\"width: 120px;\"><img alt=\"Icon - address\" src=\"http://redwingconsulting.com/wp-content/uploads/Icon-address.png\" width=\"100\" height=\"100\" /></td>\r\n<td style=\"width: 230px;\"><strong>Redwing Asia</strong>\r\n\r\n<strong></strong>Level 20, Tower 2\r\n\r\nOne Raffles Place\r\n\r\nSingapore</td>\r\n<td style=\"width: 120px;\"><img alt=\"Icon - phone\" src=\"http://redwingconsulting.com/wp-content/uploads/Icon-phone.png\" width=\"100\" height=\"100\" /></td>\r\n<td style=\"width: 230px;\"><strong>+65 2828 7463</strong></td>\r\n</tr>\r\n</tbody>\r\n</table>','Contact Us','','inherit','open','open','','34-revision-v1','','','2013-03-17 08:00:23','2013-03-17 08:00:23','',34,'http://redwingconsulting.com/uncategorized/34-revision-8/',0,'revision','',0),(2088,5,'2013-03-17 08:18:29','2013-03-17 08:18:29','<img class=\"alignnone size-full wp-image-2086\" alt=\"Page - Contact Us - graphic 3\" src=\"http://redwingconsulting.com/wp-content/uploads/Page-Contact-Us-graphic-3.jpg\" width=\"700\" height=\"200\" />\r\n\r\n<img class=\"size-full wp-image-1993 alignleft\" alt=\"Icon - email\" src=\"http://redwingconsulting.com/wp-content/uploads/Icon-email.png\" width=\"100\" height=\"100\" />\r\n\r\n&nbsp;\r\n\r\n<strong>Please send any enquiries, comments or feedback to us using the following form:</strong>\r\n\r\n<strong> </strong>\r\n\r\n&nbsp;\r\n<p style=\"text-align: left;\">[contact-form-7 id=\"12\" title=\"Contact form 1\"]</p>\r\n&nbsp;\r\n\r\n&nbsp;\r\n<table style=\"width: 700px;\" border=\"0\">\r\n<tbody>\r\n<tr>\r\n<td style=\"width: 120px;\"><img alt=\"Icon - address\" src=\"http://redwingconsulting.com/wp-content/uploads/Icon-address.png\" width=\"100\" height=\"100\" /></td>\r\n<td style=\"width: 230px;\"><strong>Redwing Asia</strong><strong></strong>Level 20, Tower 2\r\n\r\nOne Raffles Place\r\n\r\nSingapore</td>\r\n<td style=\"width: 120px;\"><img alt=\"Icon - phone\" src=\"http://redwingconsulting.com/wp-content/uploads/Icon-phone.png\" width=\"100\" height=\"100\" /></td>\r\n<td style=\"width: 230px;\"><strong>+65 2828 7463</strong></td>\r\n</tr>\r\n</tbody>\r\n</table>','Contact Us','','inherit','open','open','','34-revision-v1','','','2013-03-17 08:18:29','2013-03-17 08:18:29','',34,'http://redwingconsulting.com/uncategorized/34-revision-9/',0,'revision','',0),(2112,5,'2013-01-26 05:01:19','2013-01-26 05:01:19','<a href=\"http://redwingconsulting.com/contact-us/attachment/page-about-us-graphic-2/\" rel=\"attachment wp-att-1130\"><img class=\"alignnone size-full wp-image-1130\" alt=\"Page - About Us - graphic 2\" src=\"http://redwingconsulting.com/wp-content/uploads/Page-About-Us-graphic-2.jpg\" width=\"700\" height=\"270\" /></a>\n<h5 style=\"text-align: justify;\">What we do</h5>\n<p style=\"text-align: justify;\">Redwing is a boutique advisory firm that helps investment funds and technology-based companies identify, assess, secure and manage high-quality tech investments.</p>\n<p style=\"text-align: justify;\">We help investors successfully build long-term growth companies in the Indonesian tech sector by applying a unique combination of skills:</p>\n\n<ul>\n	<li style=\"text-align: justify;\">A wealth of experience from having started up companies in the US, Europe and Asia</li>\n</ul>\n<ul>\n	<li style=\"text-align: justify;\">Expertise in business strategy, business model development and strategic marketing</li>\n</ul>\n<ul>\n	<li style=\"text-align: justify;\">Over 15 years of working in a variety of business sectors in Indonesia</li>\n</ul>\n<h5 style=\"text-align: justify;\">Our track record</h5>\n<p style=\"text-align: justify;\">Redwing was originally founded in 1991, and spent its first decade as a roving international startup SWAT team that helped mobile operators in the US, Europe and Asia launch overseas ventures.</p>\n<p style=\"text-align: justify;\">Many of the companies we helped to set up are now multi-billion dollar entities. You can view a partial list of our global track record [peekaboo name=\"table1\" onhide=\"here ▼\" onshow=\"here ▲\"]<code></code>[peekaboo_content name=\"table1\"]</p>\n<p style=\"text-align: center;\"><img class=\"size-full wp-image-1768 aligncenter\" alt=\"Page - About Us - cellular projects chart 3\" src=\"http://redwingconsulting.com/wp-content/uploads/Page-About-Us-cellular-projects-chart-3.png\" width=\"650\" height=\"257\" /></p>\n<p style=\"text-align: justify;\">[/peekaboo_content]</p>\n<p style=\"text-align: justify;\">The first incarnation of Redwing was acquired by a US internet firm in a multi-million dollar deal during the 1990s dot-com boom. Following this, Redwing\'s principals formed an angel investment and incubator company which invested in a number of US tech startups. The most successful of these, xAd, now serves over 85 million unique users a month in the US with highly targeted local mobile advertising.</p>\n<p style=\"text-align: justify;\">The second incarnation of Redwing was launched in Asia in 2007, with a primary focus on Indonesia. Initially focused on driving growth in multiple high-potential sectors, Redwing developed powerful business plans for a string of successful Indonesian companies. A partial list of our Indonesian track record can be viewed [peekaboo name=\"table2\" onhide=\"here ▼\" onshow=\"here ▲\"]<code></code>[peekaboo_content name=\"table2\"]</p>\n<p style=\"text-align: center;\"><img class=\"size-full wp-image-1769 aligncenter\" alt=\"Page - About Us - Indo projects chart 2\" src=\"http://redwingconsulting.com/wp-content/uploads/Page-About-Us-Indo-projects-chart-2.png\" width=\"650\" height=\"214\" /></p>\n[/peekaboo_content]\n<h5>Redwing and the Indonesian tech sector</h5>\n<p style=\"text-align: justify;\">Having watched in dismay as Indonesia suffered during the Asian financial crisis in 1997, we watched with delight as it sailed through the global financial crisis of 2008. We\'ve seen the country perform in bad times, so we understand many of its strengths in good times.</p>\n<p style=\"text-align: justify;\">We are exceptionally bullish on the tech sector right now, and believe it will outperform most of the analysts\' current forecasts, as the perfect storm of a rising middle class, falling technology prices and a young tech-oriented population all come together.</p>\n<p style=\"text-align: justify;\">Having said this, over the past few years we have seen two factors that inhibit the growth of the tech sector in Indonesia: firstly that Indonesia is something of a mystery to overseas investors and often does not appear in their asset allocation list, and secondly that overseas investors are an unknown quantity for most Indonesian tech companies. Yet each has so much to offer the other.</p>\n<p style=\"text-align: justify;\">So we believe a bridge needs to be built between the two groups - as we say: \"Indonesia\'s tech sector needs bridges, not valleys\". This website is one aspect of our own bridge-building, and aims to raise everyone’s awareness of opportunities in the Indonesian tech sector.</p>\n<p style=\"text-align: justify;\">Our section on Client Services describes what we do in more detail. By applying our expertise in startups, the tech industry and Indonesia, we help investors identify suitable investees, build growth strategies based on a sustainable business models, and oversee the execution of long-term growth plans. We do this under a variety of project constructs, from acting as investment and business advisors to actively participating in growth ventures.</p>\n<p style=\"text-align: justify;\">And, having worked in a number of companies that grew from zero to multi-billion dollar entities, we know what it takes to build sizable companies. We focus on substantial investment opportunities in Indonesia, where the application of capital, skills and sound business plans can create significant financial returns for the founders and investors.</p>','About Us','','inherit','open','open','','32-revision-v1','','','2013-01-26 05:01:19','2013-01-26 05:01:19','',32,'http://redwingconsulting.com/uncategorized/32-revision/',0,'revision','',0),(2115,5,'2013-03-17 12:00:01','2013-03-17 12:00:01','<a href=\"http://redwingconsulting.com/contact-us/attachment/page-about-us-graphic-2/\" rel=\"attachment wp-att-1130\"><img class=\"alignnone size-full wp-image-1130\" alt=\"Page - About Us - graphic 2\" src=\"http://redwingconsulting.com/wp-content/uploads/Page-About-Us-graphic-2.jpg\" width=\"700\" height=\"270\" /></a>\r\n<h5 style=\"text-align: justify;\">What we do</h5>\r\n<p style=\"text-align: justify;\">Redwing is a boutique advisory firm that helps investment funds and technology-based companies identify, assess, secure and manage high-quality tech investments.</p>\r\n<p style=\"text-align: justify;\">We help investors successfully build long-term growth companies in the Indonesian tech sector by applying a unique combination of skills:</p>\r\n\r\n<ul>\r\n	<li style=\"text-align: justify;\">A wealth of experience from having started up companies in the US, Europe and Asia</li>\r\n</ul>\r\n<ul>\r\n	<li style=\"text-align: justify;\">Expertise in business strategy, business model development and strategic marketing</li>\r\n</ul>\r\n<ul>\r\n	<li>A successful angel investment track record in Silicon Valley</li>\r\n</ul>\r\n<ul>\r\n	<li style=\"text-align: justify;\">Over 15 years of working in a variety of business sectors in Indonesia</li>\r\n</ul>\r\n<h5 style=\"text-align: justify;\">Our track record</h5>\r\n<p style=\"text-align: justify;\">Redwing was originally founded in 1991, and spent its first decade as a roving international startup SWAT team that helped mobile operators in the US, Europe and Asia launch overseas ventures.</p>\r\n<p style=\"text-align: justify;\">Many of the companies we helped to set up are now multi-billion dollar entities. You can view a partial list of our global track record [peekaboo name=\"table1\" onhide=\"here ▼\" onshow=\"here ▲\"]<code></code>[peekaboo_content name=\"table1\"]</p>\r\n<p style=\"text-align: center;\"><img class=\"size-full wp-image-1768 aligncenter\" alt=\"Page - About Us - cellular projects chart 3\" src=\"http://redwingconsulting.com/wp-content/uploads/Page-About-Us-cellular-projects-chart-3.png\" width=\"650\" height=\"257\" /></p>\r\n<p style=\"text-align: justify;\">[/peekaboo_content]</p>\r\n<p style=\"text-align: justify;\">The first incarnation of Redwing was acquired by a US internet firm in a multi-million dollar deal during the 1990s dot-com boom. Following this, Redwing\'s principals formed an angel investment and incubator company which invested in a number of US tech startups. The most successful of these, xAd, now serves over 85 million unique users a month in the US with highly targeted local mobile advertising.</p>\r\n<p style=\"text-align: justify;\">The second incarnation of Redwing was launched in Asia in 2007, with a primary focus on Indonesia. Initially focused on driving growth in multiple high-potential sectors, Redwing developed powerful business plans for a string of successful Indonesian companies. A partial list of our Indonesian track record can be viewed [peekaboo name=\"table2\" onhide=\"here ▼\" onshow=\"here ▲\"]<code></code>[peekaboo_content name=\"table2\"]</p>\r\n<p style=\"text-align: center;\"><img class=\"size-full wp-image-1769 aligncenter\" alt=\"Page - About Us - Indo projects chart 2\" src=\"http://redwingconsulting.com/wp-content/uploads/Page-About-Us-Indo-projects-chart-2.png\" width=\"650\" height=\"214\" /></p>\r\n[/peekaboo_content]\r\n<h5>Redwing and the Indonesian tech sector</h5>\r\n<p style=\"text-align: justify;\">Having watched in dismay as Indonesia suffered during the Asian financial crisis in 1997, we watched with delight as it sailed through the global financial crisis of 2008. We\'ve seen the country perform in bad times, so we understand many of its strengths in good times.</p>\r\n<p style=\"text-align: justify;\">We are exceptionally bullish on the tech sector right now, and believe it will outperform most of the analysts\' current forecasts, as the perfect storm of a rising middle class, falling technology prices and a young tech-oriented population all come together.</p>\r\n<p style=\"text-align: justify;\">Having said this, over the past few years we have seen two factors that inhibit the growth of the tech sector in Indonesia: firstly that Indonesia is something of a mystery to overseas investors and often does not appear in their asset allocation list, and secondly that overseas investors are an unknown quantity for most Indonesian tech companies. Yet each has so much to offer the other.</p>\r\n<p style=\"text-align: justify;\">So we believe a bridge needs to be built between the two groups - as we say: \"Indonesia\'s tech sector needs bridges, not valleys\". This website is one aspect of our own bridge-building, and aims to raise everyone’s awareness of opportunities in the Indonesian tech sector.</p>\r\n<p style=\"text-align: justify;\">Our section on Client Services describes what we do in more detail. By applying our expertise in startups, the tech industry and Indonesia, we help investors identify suitable investees, build growth strategies based on a sustainable business models, and oversee the execution of long-term growth plans. We do this under a variety of project constructs, from acting as investment and business advisors to actively participating in growth ventures.</p>\r\n<p style=\"text-align: justify;\">And, having worked in a number of companies that grew from zero to multi-billion dollar entities, we know what it takes to build sizable companies. We focus on substantial investment opportunities in Indonesia, where the application of capital, skills and sound business plans can create significant financial returns for the founders and investors.</p>','About Us','','inherit','open','open','','32-revision-v1','','','2013-03-17 12:00:01','2013-03-17 12:00:01','',32,'http://redwingconsulting.com/uncategorized/32-revision-2/',0,'revision','',0),(2118,5,'2013-03-17 12:04:47','2013-03-17 12:04:47','<a href=\"http://redwingconsulting.com/contact-us/attachment/page-about-us-graphic-2/\" rel=\"attachment wp-att-1130\"><img class=\"alignnone size-full wp-image-1130\" alt=\"Page - About Us - graphic 2\" src=\"http://redwingconsulting.com/wp-content/uploads/Page-About-Us-graphic-2.jpg\" width=\"700\" height=\"270\" /></a>\r\n<h5 style=\"text-align: justify;\">What we do</h5>\r\n<p style=\"text-align: justify;\">Redwing is a boutique advisory firm that helps investment funds and technology-based companies identify, assess, secure and manage high-quality tech investments.</p>\r\n<p style=\"text-align: justify;\">We help investors successfully build long-term growth companies in the Indonesian tech sector by applying a unique combination of skills:</p>\r\n\r\n<ul>\r\n	<li style=\"text-align: justify;\">A wealth of experience from having started up companies in the US, Europe and Asia</li>\r\n</ul>\r\n<ul>\r\n	<li style=\"text-align: justify;\">Expertise in business strategy, business model development and strategic marketing</li>\r\n</ul>\r\n<ul>\r\n	<li>A successful angel investment track record in Silicon Valley</li>\r\n</ul>\r\n<ul>\r\n	<li style=\"text-align: justify;\">Over 15 years of working in a variety of business sectors in Indonesia</li>\r\n</ul>\r\n<h5 style=\"text-align: justify;\">Our track record</h5>\r\n<p style=\"text-align: justify;\">Redwing was originally founded in 1991, and spent its first decade as a roving international startup SWAT team that helped mobile operators in the US, Europe and Asia launch overseas ventures.</p>\r\n<p style=\"text-align: justify;\">Many of the companies we helped to set up are now multi-billion dollar entities. You can view a partial list of our global track record [peekaboo name=\"table1\" onhide=\"here ▼\" onshow=\"here ▲\"]<code></code>[peekaboo_content name=\"table1\"]</p>\r\n<img class=\"alignnone size-full wp-image-2113 aligncenter\" alt=\"Page - About Us - cellular projects chart 4\" src=\"http://redwingconsulting.com/wp-content/uploads/Page-About-Us-cellular-projects-chart-4.png\" width=\"651\" height=\"257\" />\r\n<p style=\"text-align: justify;\">[/peekaboo_content]</p>\r\n<p style=\"text-align: justify;\">The first incarnation of Redwing was acquired by a US internet firm in a multi-million dollar deal during the 1990s dot-com boom. Following this, Redwing\'s principals formed an angel investment and incubator company which invested in a number of US tech startups. The most successful of these, xAd, now serves over 85 million unique users a month in the US with highly targeted local mobile advertising.</p>\r\n<p style=\"text-align: justify;\">The second incarnation of Redwing was launched in Asia in 2007, with a primary focus on Indonesia. Initially focused on driving growth in multiple high-potential sectors, Redwing developed powerful business plans for a string of successful Indonesian companies. A partial list of our Indonesian track record can be viewed [peekaboo name=\"table2\" onhide=\"here ▼\" onshow=\"here ▲\"]<code></code>[peekaboo_content name=\"table2\"]</p>\r\n<img class=\"alignnone size-full wp-image-2114 aligncenter\" alt=\"Page - About Us - Indo projects chart 3\" src=\"http://redwingconsulting.com/wp-content/uploads/Page-About-Us-Indo-projects-chart-3.png\" width=\"652\" height=\"172\" />\r\n\r\n[/peekaboo_content]\r\n<h5>Redwing and the Indonesian tech sector</h5>\r\n<p style=\"text-align: justify;\">Having watched in dismay as Indonesia suffered during the Asian financial crisis in 1997, we watched with delight as it sailed through the global financial crisis of 2008. We\'ve seen the country perform in bad times, so we understand many of its strengths in good times.</p>\r\n<p style=\"text-align: justify;\">We are exceptionally bullish on the tech sector right now, and believe it will outperform most of the analysts\' current forecasts, as the perfect storm of a rising middle class, falling technology prices and a young tech-oriented population all come together.</p>\r\n<p style=\"text-align: justify;\">Having said this, over the past few years we have seen two factors that inhibit the growth of the tech sector in Indonesia: firstly that Indonesia is something of a mystery to overseas investors and often does not appear in their asset allocation list, and secondly that overseas investors are an unknown quantity for most Indonesian tech companies. Yet each has so much to offer the other.</p>\r\n<p style=\"text-align: justify;\">So we believe a bridge needs to be built between the two groups - as we say: \"Indonesia\'s tech sector needs bridges, not valleys\". This website is one aspect of our own bridge-building, and aims to raise everyone’s awareness of opportunities in the Indonesian tech sector.</p>\r\n<p style=\"text-align: justify;\">Our section on Client Services describes what we do in more detail. By applying our expertise in startups, the tech industry and Indonesia, we help investors identify suitable investees, build growth strategies based on a sustainable business models, and oversee the execution of long-term growth plans. We do this under a variety of project constructs, from acting as investment and business advisors to actively participating in growth ventures.</p>\r\n<p style=\"text-align: justify;\">And, having worked in a number of companies that grew from zero to multi-billion dollar entities, we know what it takes to build sizable companies. We focus on substantial investment opportunities in Indonesia, where the application of capital, skills and sound business plans can create significant financial returns for the founders and investors.</p>','About Us','','inherit','open','open','','32-revision-v1','','','2013-03-17 12:04:47','2013-03-17 12:04:47','',32,'http://redwingconsulting.com/uncategorized/32-revision-3/',0,'revision','',0),(2119,5,'2013-03-17 12:09:24','2013-03-17 12:09:24','<a href=\"http://redwingconsulting.com/contact-us/attachment/page-about-us-graphic-2/\" rel=\"attachment wp-att-1130\"><img class=\"alignnone size-full wp-image-1130\" alt=\"Page - About Us - graphic 2\" src=\"http://redwingconsulting.com/wp-content/uploads/Page-About-Us-graphic-2.jpg\" width=\"700\" height=\"270\" /></a>\r\n<h5 style=\"text-align: justify;\">What we do</h5>\r\n<p style=\"text-align: justify;\">Redwing is a boutique advisory firm that helps investment funds and technology-based companies identify, assess, secure and manage high-quality tech investments.</p>\r\n<p style=\"text-align: justify;\">We help investors successfully build long-term growth companies in the Indonesian tech sector by applying a unique combination of skills:</p>\r\n\r\n<ul>\r\n	<li style=\"text-align: justify;\">A wealth of experience from having started up companies in the US, Europe and Asia</li>\r\n</ul>\r\n<ul>\r\n	<li style=\"text-align: justify;\">Expertise in business strategy, business model development and strategic marketing</li>\r\n</ul>\r\n<ul>\r\n	<li>A successful angel investment track record in Silicon Valley</li>\r\n</ul>\r\n<ul>\r\n	<li style=\"text-align: justify;\">Over 15 years of working in a variety of business sectors in Indonesia</li>\r\n</ul>\r\n<h5 style=\"text-align: justify;\">Our track record</h5>\r\n<p style=\"text-align: justify;\">Redwing was originally founded in 1991, and spent its first decade as a roving international startup SWAT team that helped mobile operators in the US, Europe and Asia launch overseas ventures.</p>\r\n<p style=\"text-align: justify;\">Many of the companies we helped to set up are now multi-billion dollar entities. You can view a partial list of our global track record [peekaboo name=\"table1\" onhide=\"here ▼\" onshow=\"here ▲\"]<code></code>[peekaboo_content name=\"table1\"]</p>\r\n<img class=\"alignnone size-full wp-image-2116 aligncenter\" alt=\"Page - About Us - cellular projects chart 5\" src=\"http://redwingconsulting.com/wp-content/uploads/Page-About-Us-cellular-projects-chart-5.png\" width=\"650\" height=\"215\" />\r\n<p style=\"text-align: justify;\">[/peekaboo_content]</p>\r\n<p style=\"text-align: justify;\">The first incarnation of Redwing was acquired by a US internet firm in a multi-million dollar deal during the 1990s dot-com boom. Following this, Redwing\'s principals formed an angel investment and incubator company which invested in a number of US tech startups. The most successful of these, xAd, now serves over 85 million unique users a month in the US with highly targeted local mobile advertising.</p>\r\n<p style=\"text-align: justify;\">The second incarnation of Redwing was launched in Asia in 2007, with a primary focus on Indonesia. Initially focused on driving growth in multiple high-potential sectors, Redwing developed powerful business plans for a string of successful Indonesian companies. A partial list of our Indonesian track record can be viewed [peekaboo name=\"table2\" onhide=\"here ▼\" onshow=\"here ▲\"]<code></code>[peekaboo_content name=\"table2\"]</p>\r\n<img class=\"alignnone size-full wp-image-2117 aligncenter\" alt=\"Page - About Us - Indo projects chart 4\" src=\"http://redwingconsulting.com/wp-content/uploads/Page-About-Us-Indo-projects-chart-4.png\" width=\"649\" height=\"215\" />\r\n\r\n[/peekaboo_content]\r\n<h5>Redwing and the Indonesian tech sector</h5>\r\n<p style=\"text-align: justify;\">Having watched in dismay as Indonesia suffered during the Asian financial crisis in 1997, we watched with delight as it sailed through the global financial crisis of 2008. We\'ve seen the country perform in bad times, so we understand many of its strengths in good times.</p>\r\n<p style=\"text-align: justify;\">We are exceptionally bullish on the tech sector right now, and believe it will outperform most of the analysts\' current forecasts, as the perfect storm of a rising middle class, falling technology prices and a young tech-oriented population all come together.</p>\r\n<p style=\"text-align: justify;\">Having said this, over the past few years we have seen two factors that inhibit the growth of the tech sector in Indonesia: firstly that Indonesia is something of a mystery to overseas investors and often does not appear in their asset allocation list, and secondly that overseas investors are an unknown quantity for most Indonesian tech companies. Yet each has so much to offer the other.</p>\r\n<p style=\"text-align: justify;\">So we believe a bridge needs to be built between the two groups - as we say: \"Indonesia\'s tech sector needs bridges, not valleys\". This website is one aspect of our own bridge-building, and aims to raise everyone’s awareness of opportunities in the Indonesian tech sector.</p>\r\n<p style=\"text-align: justify;\">Our section on Client Services describes what we do in more detail. By applying our expertise in startups, the tech industry and Indonesia, we help investors identify suitable investees, build growth strategies based on a sustainable business models, and oversee the execution of long-term growth plans. We do this under a variety of project constructs, from acting as investment and business advisors to actively participating in growth ventures.</p>\r\n<p style=\"text-align: justify;\">And, having worked in a number of companies that grew from zero to multi-billion dollar entities, we know what it takes to build sizable companies. We focus on substantial investment opportunities in Indonesia, where the application of capital, skills and sound business plans can create significant financial returns for the founders and investors.</p>','About Us','','inherit','open','open','','32-revision-v1','','','2013-03-17 12:09:24','2013-03-17 12:09:24','',32,'http://redwingconsulting.com/uncategorized/32-revision-4/',0,'revision','',0),(2121,5,'2013-03-17 12:10:17','2013-03-17 12:10:17','<a href=\"http://redwingconsulting.com/contact-us/attachment/page-about-us-graphic-2/\" rel=\"attachment wp-att-1130\"><img class=\"alignnone size-full wp-image-1130\" alt=\"Page - About Us - graphic 2\" src=\"http://redwingconsulting.com/wp-content/uploads/Page-About-Us-graphic-2.jpg\" width=\"700\" height=\"270\" /></a>\r\n<h5 style=\"text-align: justify;\">What we do</h5>\r\n<p style=\"text-align: justify;\">Redwing is a boutique advisory firm that helps investment funds and technology-based companies identify, assess, secure and manage high-quality tech investments.</p>\r\n<p style=\"text-align: justify;\">We help investors successfully build long-term growth companies in the Indonesian tech sector by applying a unique combination of skills:</p>\r\n\r\n<ul>\r\n	<li style=\"text-align: justify;\">A wealth of experience from having started up companies in the US, Europe and Asia</li>\r\n</ul>\r\n<ul>\r\n	<li style=\"text-align: justify;\">Expertise in business strategy, business model development and strategic marketing</li>\r\n</ul>\r\n<ul>\r\n	<li>A successful angel investment track record in Silicon Valley</li>\r\n</ul>\r\n<ul>\r\n	<li style=\"text-align: justify;\">Over 15 years of working in a variety of business sectors in Indonesia</li>\r\n</ul>\r\n<h5 style=\"text-align: justify;\">Our track record</h5>\r\n<p style=\"text-align: justify;\">Redwing was originally founded in 1991, and spent its first decade as a roving international startup SWAT team that helped mobile operators in the US, Europe and Asia launch overseas ventures.</p>\r\n<p style=\"text-align: justify;\">Many of the companies we helped to set up are now multi-billion dollar entities. You can view a partial list of our global track record [peekaboo name=\"table1\" onhide=\"here ▼\" onshow=\"here:\"]<code></code>[peekaboo_content name=\"table1\"]</p>\r\n<p style=\"text-align: center;\"><img class=\"size-full wp-image-2116 aligncenter\" alt=\"Page - About Us - cellular projects chart 5\" src=\"http://redwingconsulting.com/wp-content/uploads/Page-About-Us-cellular-projects-chart-5.png\" width=\"650\" height=\"215\" /></p>\r\n<p style=\"text-align: justify;\">[/peekaboo_content]</p>\r\n<p style=\"text-align: justify;\">The first incarnation of Redwing was acquired by a US internet firm in a multi-million dollar deal during the 1990s dot-com boom. Following this, Redwing\'s principals formed an angel investment and incubator company which invested in a number of US tech startups. The most successful of these, xAd, now serves over 85 million unique users a month in the US with highly targeted local mobile advertising.</p>\r\n<p style=\"text-align: justify;\">The second incarnation of Redwing was launched in Asia in 2007, with a primary focus on Indonesia. Initially focused on driving growth in multiple high-potential sectors, Redwing developed powerful business plans for a string of successful Indonesian companies. A partial list of our Indonesian track record can be viewed [peekaboo name=\"table2\" onhide=\"here ▼\" onshow=\"here:\"]<code></code>[peekaboo_content name=\"table2\"]</p>\r\n<img class=\"alignnone size-full wp-image-2117 aligncenter\" alt=\"Page - About Us - Indo projects chart 4\" src=\"http://redwingconsulting.com/wp-content/uploads/Page-About-Us-Indo-projects-chart-4.png\" width=\"649\" height=\"215\" />\r\n\r\n[/peekaboo_content]\r\n<h5>Redwing and the Indonesian tech sector</h5>\r\n<p style=\"text-align: justify;\">Having watched in dismay as Indonesia suffered during the Asian financial crisis in 1997, we watched with delight as it sailed through the global financial crisis of 2008. We\'ve seen the country perform in bad times, so we understand many of its strengths in good times.</p>\r\n<p style=\"text-align: justify;\">We are exceptionally bullish on the tech sector right now, and believe it will outperform most of the analysts\' current forecasts, as the perfect storm of a rising middle class, falling technology prices and a young tech-oriented population all come together.</p>\r\n<p style=\"text-align: justify;\">Having said this, over the past few years we have seen two factors that inhibit the growth of the tech sector in Indonesia: firstly that Indonesia is something of a mystery to overseas investors and often does not appear in their asset allocation list, and secondly that overseas investors are an unknown quantity for most Indonesian tech companies. Yet each has so much to offer the other.</p>\r\n<p style=\"text-align: justify;\">So we believe a bridge needs to be built between the two groups - as we say: \"Indonesia\'s tech sector needs bridges, not valleys\". This website is one aspect of our own bridge-building, and aims to raise everyone’s awareness of opportunities in the Indonesian tech sector.</p>\r\n<p style=\"text-align: justify;\">Our section on Client Services describes what we do in more detail. By applying our expertise in startups, the tech industry and Indonesia, we help investors identify suitable investees, build growth strategies based on a sustainable business models, and oversee the execution of long-term growth plans. We do this under a variety of project constructs, from acting as investment and business advisors to actively participating in growth ventures.</p>\r\n<p style=\"text-align: justify;\">And, having worked in a number of companies that grew from zero to multi-billion dollar entities, we know what it takes to build sizable companies. We focus on substantial investment opportunities in Indonesia, where the application of capital, skills and sound business plans can create significant financial returns for the founders and investors.</p>','About Us','','inherit','open','open','','32-revision-v1','','','2013-03-17 12:10:17','2013-03-17 12:10:17','',32,'http://redwingconsulting.com/uncategorized/32-revision-5/',0,'revision','',0),(2122,5,'2013-03-17 12:12:25','2013-03-17 12:12:25','<a href=\"http://redwingconsulting.com/contact-us/attachment/page-about-us-graphic-2/\" rel=\"attachment wp-att-1130\"><img class=\"alignnone size-full wp-image-1130\" alt=\"Page - About Us - graphic 2\" src=\"http://redwingconsulting.com/wp-content/uploads/Page-About-Us-graphic-2.jpg\" width=\"700\" height=\"270\" /></a>\r\n<h5 style=\"text-align: justify;\">What we do</h5>\r\n<p style=\"text-align: justify;\">Redwing is a boutique advisory firm that helps investment funds and technology-based companies identify, assess, secure and manage high-quality tech investments.</p>\r\n<p style=\"text-align: justify;\">We help investors successfully build long-term growth companies in the Indonesian tech sector by applying a unique combination of skills:</p>\r\n\r\n<ul>\r\n	<li style=\"text-align: justify;\">A wealth of experience from having started up companies in the US, Europe and Asia</li>\r\n</ul>\r\n<ul>\r\n	<li style=\"text-align: justify;\">Expertise in business strategy, business model development and strategic marketing</li>\r\n</ul>\r\n<ul>\r\n	<li>A successful angel investment track record in Silicon Valley</li>\r\n</ul>\r\n<ul>\r\n	<li style=\"text-align: justify;\">Over 15 years of working in a variety of business sectors in Indonesia</li>\r\n</ul>\r\n<h5 style=\"text-align: justify;\">Our track record</h5>\r\n<p style=\"text-align: justify;\">Redwing was originally founded in 1991, and spent its first decade as a roving international startup SWAT team that helped mobile operators in the US, Europe and Asia launch overseas ventures.</p>\r\n<p style=\"text-align: justify;\">Many of the companies we helped to set up are now multi-billion dollar entities. You can view a partial list of our global track record [peekaboo name=\"table1\" onhide=\"here ▼\" onshow=\"here:\"]<code></code>[peekaboo_content name=\"table1\"]</p>\r\n<p style=\"text-align: center;\"><img class=\"size-full wp-image-2116 aligncenter\" alt=\"Page - About Us - cellular projects chart 5\" src=\"http://redwingconsulting.com/wp-content/uploads/Page-About-Us-cellular-projects-chart-5.png\" width=\"650\" height=\"215\" /></p>\r\n<p style=\"text-align: justify;\">[/peekaboo_content]</p>\r\n<p style=\"text-align: justify;\">The first incarnation of Redwing was acquired by a US internet firm in a multi-million dollar deal during the 1990s dot-com boom. Following this, Redwing\'s principals formed an angel investment and incubator company which invested in a number of US tech startups. The most successful of these, xAd, now serves over 85 million unique users a month in the US with highly targeted local mobile advertising.</p>\r\n<p style=\"text-align: justify;\">The second incarnation of Redwing was launched in Asia in 2007, with a primary focus on Indonesia. Initially focused on driving growth in multiple high-potential sectors, Redwing developed powerful business plans for a string of successful Indonesian companies. A partial list of our Indonesian track record can be viewed [peekaboo name=\"table2\" onhide=\"here ▼\" onshow=\"here:\"]<code></code>[peekaboo_content name=\"table2\"]</p>\r\n<img class=\"alignnone size-full wp-image-2120 aligncenter\" alt=\"Page - About Us - Indo projects chart 5\" src=\"http://redwingconsulting.com/wp-content/uploads/Page-About-Us-Indo-projects-chart-5.png\" width=\"650\" height=\"216\" />\r\n\r\n[/peekaboo_content]\r\n<h5>Redwing and the Indonesian tech sector</h5>\r\n<p style=\"text-align: justify;\">Having watched in dismay as Indonesia suffered during the Asian financial crisis in 1997, we watched with delight as it sailed through the global financial crisis of 2008. We\'ve seen the country perform in bad times, so we understand many of its strengths in good times.</p>\r\n<p style=\"text-align: justify;\">We are exceptionally bullish on the tech sector right now, and believe it will outperform most of the analysts\' current forecasts, as the perfect storm of a rising middle class, falling technology prices and a young tech-oriented population all come together.</p>\r\n<p style=\"text-align: justify;\">Having said this, over the past few years we have seen two factors that inhibit the growth of the tech sector in Indonesia: firstly that Indonesia is something of a mystery to overseas investors and often does not appear in their asset allocation list, and secondly that overseas investors are an unknown quantity for most Indonesian tech companies. Yet each has so much to offer the other.</p>\r\n<p style=\"text-align: justify;\">So we believe a bridge needs to be built between the two groups - as we say: \"Indonesia\'s tech sector needs bridges, not valleys\". This website is one aspect of our own bridge-building, and aims to raise everyone’s awareness of opportunities in the Indonesian tech sector.</p>\r\n<p style=\"text-align: justify;\">Our section on Client Services describes what we do in more detail. By applying our expertise in startups, the tech industry and Indonesia, we help investors identify suitable investees, build growth strategies based on a sustainable business models, and oversee the execution of long-term growth plans. We do this under a variety of project constructs, from acting as investment and business advisors to actively participating in growth ventures.</p>\r\n<p style=\"text-align: justify;\">And, having worked in a number of companies that grew from zero to multi-billion dollar entities, we know what it takes to build sizable companies. We focus on substantial investment opportunities in Indonesia, where the application of capital, skills and sound business plans can create significant financial returns for the founders and investors.</p>','About Us','','inherit','open','open','','32-revision-v1','','','2013-03-17 12:12:25','2013-03-17 12:12:25','',32,'http://redwingconsulting.com/uncategorized/32-revision-6/',0,'revision','',0),(2123,5,'2013-03-17 12:13:00','2013-03-17 12:13:00','<a href=\"http://redwingconsulting.com/contact-us/attachment/page-about-us-graphic-2/\" rel=\"attachment wp-att-1130\"><img class=\"alignnone size-full wp-image-1130\" alt=\"Page - About Us - graphic 2\" src=\"http://redwingconsulting.com/wp-content/uploads/Page-About-Us-graphic-2.jpg\" width=\"700\" height=\"270\" /></a>\r\n<h5 style=\"text-align: justify;\">What we do</h5>\r\n<p style=\"text-align: justify;\">Redwing is a boutique advisory firm that helps investment funds and technology-based companies identify, assess, secure and manage high-quality tech investments.</p>\r\n<p style=\"text-align: justify;\">We help investors successfully build long-term growth companies in the Indonesian tech sector by applying a unique combination of skills:</p>\r\n\r\n<ul>\r\n	<li style=\"text-align: justify;\">A wealth of experience from having started up companies in the US, Europe and Asia</li>\r\n</ul>\r\n<ul>\r\n	<li style=\"text-align: justify;\">Expertise in business strategy, business model development and strategic marketing</li>\r\n</ul>\r\n<ul>\r\n	<li>A successful angel investment track record in Silicon Valley</li>\r\n</ul>\r\n<ul>\r\n	<li style=\"text-align: justify;\">Over 15 years of working in a variety of business sectors in Indonesia</li>\r\n</ul>\r\n<h5 style=\"text-align: justify;\">Our track record</h5>\r\n<p style=\"text-align: justify;\">Redwing was originally founded in 1991, and spent its first decade as a roving international startup SWAT team that helped mobile operators in the US, Europe and Asia launch overseas ventures.</p>\r\n<p style=\"text-align: justify;\">Many of the companies we helped to set up are now multi-billion dollar entities. You can view a partial list of our global track record [peekaboo name=\"table1\" onhide=\"here ▼\" onshow=\"here:\"]<code></code>[peekaboo_content name=\"table1\"]</p>\r\n<p style=\"text-align: center;\"><img class=\"size-full wp-image-2116 aligncenter\" alt=\"Page - About Us - cellular projects chart 5\" src=\"http://redwingconsulting.com/wp-content/uploads/Page-About-Us-cellular-projects-chart-5.png\" width=\"650\" height=\"215\" /></p>\r\n<p style=\"text-align: justify;\">[/peekaboo_content]</p>\r\n<p style=\"text-align: justify;\">The first incarnation of Redwing was acquired by a US internet firm in a multi-million dollar deal during the 1990s dot-com boom. Following this, Redwing\'s principals formed an angel investment and incubator company which invested in a number of US tech startups. The most successful of these, xAd, now serves over 85 million unique users a month in the US with highly targeted local mobile advertising.</p>\r\n<p style=\"text-align: justify;\">The second incarnation of Redwing was launched in Asia in 2007, with a primary focus on Indonesia. Initially focused on driving growth in multiple high-potential sectors, Redwing developed powerful business plans for a string of successful Indonesian companies. A partial list of our Indonesian track record can be viewed [peekaboo name=\"table2\" onhide=\"here ▼\" onshow=\"here:\"]<code></code>[peekaboo_content name=\"table2\"]</p>\r\n<p style=\"text-align: center;\"><img class=\"size-full wp-image-2120 aligncenter\" alt=\"Page - About Us - Indo projects chart 5\" src=\"http://redwingconsulting.com/wp-content/uploads/Page-About-Us-Indo-projects-chart-5.png\" width=\"650\" height=\"216\" /></p>\r\n[/peekaboo_content]\r\n<h5>Redwing and the Indonesian tech sector</h5>\r\n<p style=\"text-align: justify;\">Having watched in dismay as Indonesia suffered during the Asian financial crisis in 1997, we watched with delight as it sailed through the global financial crisis of 2008. We\'ve seen the country perform in bad times, so we understand many of its strengths in good times.</p>\r\n<p style=\"text-align: justify;\">We are exceptionally bullish on the tech sector right now, and believe it will outperform most of the analysts\' current forecasts, as the perfect storm of a rising middle class, falling technology prices and a young tech-oriented population all come together.</p>\r\n<p style=\"text-align: justify;\">Having said this, over the past few years we have seen two factors that inhibit the growth of the tech sector in Indonesia: firstly that Indonesia is something of a mystery to overseas investors and often does not appear in their asset allocation list, and secondly that overseas investors are an unknown quantity for most Indonesian tech companies. Yet each has so much to offer the other.</p>\r\n<p style=\"text-align: justify;\">So we believe a bridge needs to be built between the two groups - as we say: \"Indonesia\'s tech sector needs bridges, not valleys\". This website is one aspect of our own bridge-building, and aims to raise everyone’s awareness of opportunities in the Indonesian tech sector.</p>\r\n<p style=\"text-align: justify;\">Our section on Client Services describes what we do in more detail. By applying our expertise in startups, the tech industry and Indonesia, we help investors identify suitable investees, build growth strategies based on a sustainable business models, and oversee the execution of long-term growth plans. We do this under a variety of project constructs, from acting as investment and business advisors to actively participating in growth ventures.</p>\r\n<p style=\"text-align: justify;\">And, having worked in a number of companies that grew from zero to multi-billion dollar entities, we know what it takes to build sizable companies. We focus on substantial investment opportunities in Indonesia, where the application of capital, skills and sound business plans can create significant financial returns for the founders and investors.</p>','About Us','','inherit','open','open','','32-revision-v1','','','2013-03-17 12:13:00','2013-03-17 12:13:00','',32,'http://redwingconsulting.com/uncategorized/32-revision-7/',0,'revision','',0),(2124,5,'2013-03-17 12:15:20','2013-03-17 12:15:20','','Page - About Us - cellular projects chart 6','','inherit','open','open','','page-about-us-cellular-projects-chart-6','','','2013-03-17 12:15:20','2013-03-17 12:15:20','',32,'http://redwingconsulting.com/wp-content/uploads/Page-About-Us-cellular-projects-chart-6.png',0,'attachment','image/png',0),(2125,5,'2013-03-17 12:16:03','2013-03-17 12:16:03','','Page - About Us - Indo projects chart 6','','inherit','open','open','','page-about-us-indo-projects-chart-6','','','2013-03-17 12:16:03','2013-03-17 12:16:03','',32,'http://redwingconsulting.com/wp-content/uploads/Page-About-Us-Indo-projects-chart-6.png',0,'attachment','image/png',0),(2126,5,'2013-03-17 12:13:42','2013-03-17 12:13:42','<a href=\"http://redwingconsulting.com/contact-us/attachment/page-about-us-graphic-2/\" rel=\"attachment wp-att-1130\"><img class=\"alignnone size-full wp-image-1130\" alt=\"Page - About Us - graphic 2\" src=\"http://redwingconsulting.com/wp-content/uploads/Page-About-Us-graphic-2.jpg\" width=\"700\" height=\"270\" /></a>\r\n<h5 style=\"text-align: justify;\">What we do</h5>\r\n<p style=\"text-align: justify;\">Redwing is a boutique advisory firm that helps investment funds and technology-based companies identify, assess, secure and manage high-quality tech investments.</p>\r\n<p style=\"text-align: justify;\">We help investors successfully build long-term growth companies in the Indonesian tech sector by applying a unique combination of skills:</p>\r\n\r\n<ul>\r\n	<li style=\"text-align: justify;\">A wealth of experience from having started up tech companies in the US, Europe and Asia</li>\r\n</ul>\r\n<ul>\r\n	<li style=\"text-align: justify;\">Expertise in business strategy, business model development and strategic marketing</li>\r\n</ul>\r\n<ul>\r\n	<li>A successful angel investment track record in Silicon Valley</li>\r\n</ul>\r\n<ul>\r\n	<li style=\"text-align: justify;\">Over 15 years of working in a variety of business sectors in Indonesia</li>\r\n</ul>\r\n<h5 style=\"text-align: justify;\">Our track record</h5>\r\n<p style=\"text-align: justify;\">Redwing was originally founded in 1991, and spent its first decade as a roving international startup SWAT team that helped mobile operators in the US, Europe and Asia launch overseas ventures.</p>\r\n<p style=\"text-align: justify;\">Many of the companies we helped to set up are now multi-billion dollar entities. You can view a partial list of our global track record [peekaboo name=\"table1\" onhide=\"here ▼\" onshow=\"here:\"]<code></code>[peekaboo_content name=\"table1\"]</p>\r\n<p style=\"text-align: center;\"><img class=\"size-full wp-image-2116 aligncenter\" alt=\"Page - About Us - cellular projects chart 5\" src=\"http://redwingconsulting.com/wp-content/uploads/Page-About-Us-cellular-projects-chart-5.png\" width=\"650\" height=\"215\" /></p>\r\n<p style=\"text-align: justify;\">[/peekaboo_content]</p>\r\n<p style=\"text-align: justify;\">The first incarnation of Redwing was acquired by a US internet firm in a multi-million dollar deal during the 1990s dot-com boom. Following this, Redwing\'s principals formed an angel investment and incubator company which invested in a number of US tech startups. The most successful of these, xAd, now serves over 85 million unique users a month in the US with highly targeted local mobile advertising.</p>\r\n<p style=\"text-align: justify;\">The second incarnation of Redwing was launched in Asia in 2007, with a primary focus on Indonesia. Initially focused on driving growth in multiple high-potential sectors, Redwing developed powerful business plans for a string of successful Indonesian companies. A partial list of our Indonesian track record can be viewed [peekaboo name=\"table2\" onhide=\"here ▼\" onshow=\"here:\"]<code></code>[peekaboo_content name=\"table2\"]</p>\r\n<p style=\"text-align: center;\"><img class=\"size-full wp-image-2120 aligncenter\" alt=\"Page - About Us - Indo projects chart 5\" src=\"http://redwingconsulting.com/wp-content/uploads/Page-About-Us-Indo-projects-chart-5.png\" width=\"650\" height=\"216\" /></p>\r\n[/peekaboo_content]\r\n<h5>Redwing and the Indonesian tech sector</h5>\r\n<p style=\"text-align: justify;\">Having watched in dismay as Indonesia suffered during the Asian financial crisis in 1997, we watched with delight as it sailed through the global financial crisis of 2008. We\'ve seen the country perform in bad times, so we understand many of its strengths in good times.</p>\r\n<p style=\"text-align: justify;\">We are exceptionally bullish on the tech sector right now, and believe it will outperform most of the analysts\' current forecasts, as the perfect storm of a rising middle class, falling technology prices and a young tech-oriented population all come together.</p>\r\n<p style=\"text-align: justify;\">Having said this, over the past few years we have seen two factors that inhibit the growth of the tech sector in Indonesia: firstly that Indonesia is something of a mystery to overseas investors and often does not appear in their asset allocation list, and secondly that overseas investors are an unknown quantity for most Indonesian tech companies. Yet each has so much to offer the other.</p>\r\n<p style=\"text-align: justify;\">So we believe a bridge needs to be built between the two groups - as we say: \"Indonesia\'s tech sector needs bridges, not valleys\". This website is one aspect of our own bridge-building, and aims to raise everyone’s awareness of opportunities in the Indonesian tech sector.</p>\r\n<p style=\"text-align: justify;\">Our section on Client Services describes what we do in more detail. By applying our expertise in startups, the tech industry and Indonesia, we help investors identify suitable investees, build growth strategies based on a sustainable business models, and oversee the execution of long-term growth plans. We do this under a variety of project constructs, from acting as investment and business advisors to actively participating in growth ventures.</p>\r\n<p style=\"text-align: justify;\">And, having worked in a number of companies that grew from zero to multi-billion dollar entities, we know what it takes to build sizable companies. We focus on substantial investment opportunities in Indonesia, where the application of capital, skills and sound business plans can create significant financial returns for the founders and investors.</p>','About Us','','inherit','open','open','','32-revision-v1','','','2013-03-17 12:13:42','2013-03-17 12:13:42','',32,'http://redwingconsulting.com/uncategorized/32-revision-8/',0,'revision','',0),(2128,5,'2013-01-27 08:18:43','2013-01-27 08:18:43','<a href=\"http://redwingconsulting.com/privacy-policy/attachment/page-privacy-policy-graphic-2/\" rel=\"attachment wp-att-1247\"><img class=\"alignnone size-full wp-image-1247\" alt=\"Page - Privacy Policy - graphic 2\" src=\"http://redwingconsulting.com/wp-content/uploads/Page-Privacy-Policy-graphic-2.jpg\" width=\"700\" height=\"228\" /></a>\n<p style=\"text-align: justify;\">Redwing respects the privacy of its customers and visitors. If you have any questions about the operation of our website, please send an email to <a href=\"mailto:siteadmin@redwingconsulting.com\">siteadmin@redwingconsulting.com</a>.</p>\n<p style=\"text-align: justify;\">Our website only collects names, email addresses and other personal information from customers and visitors when submitted via one of our online forms, such as our subscription form, or mailing list registration form. This data is used solely by Redwing and is not shared, traded, or sold to third parties under any circumstances.</p>\n<p style=\"text-align: justify;\">Customers can edit their personal information by sending an email to request account changes to <a href=\"mailto:siteadmin@redwingconsulting.com\">siteadmin@redwingconsulting.com</a>.</p>\n<p style=\"text-align: justify;\">Our website does not collect non-personal data via “cookies”.</p>\n<p style=\"text-align: justify;\">Our web-server does record IP addresses from all visitors to our site. An IP address is a number that is automatically assigned to your computer when you use the Internet. We use IP addresses to help diagnose problems with our server, to administer our site, to analyze trends, to track user movement, and to gather broad demographic information—all for the purpose of continually improving our website and delivering personalized, custom content. IP addresses are not linked to personally identifiable information, and their collection is standard procedure in most web-server environments.</p>\n<p style=\"text-align: justify;\">Our website may contain links to other websites. Please note that when you click on one of these links, you are entering another website, for which Redwing is not responsible.</p>\n<p style=\"text-align: justify;\">By using redwingconsulting.com, you signify your agreement to our privacy policy as stated above. Note that this policy may be revised periodically without notice. Please re-read this policy prior to submitting any personal information if you have concerns about how your information is being collected and used.</p>','Privacy policy','','inherit','open','open','','190-revision-v1','','','2013-01-27 08:18:43','2013-01-27 08:18:43','',190,'http://redwingconsulting.com/uncategorized/190-revision/',0,'revision','',0),(2129,5,'2013-03-17 17:07:33','2013-03-17 17:07:33','','Post - welcome to our new site graphic 3','','inherit','open','open','','post-welcome-to-our-new-site-graphic-3','','','2013-03-17 17:07:33','2013-03-17 17:07:33','',1891,'http://redwingconsulting.com/wp-content/uploads/Post-welcome-to-our-new-site-graphic-3.jpg',0,'attachment','image/jpeg',0),(2130,5,'2013-03-17 05:55:58','2013-03-17 05:55:58','<img class=\"alignnone size-full wp-image-1976\" alt=\"Post - welcome to our new site graphic 2\" src=\"http://redwingconsulting.com/wp-content/uploads/Post-welcome-to-our-new-site-graphic-2.jpg\" width=\"700\" height=\"180\" />\r\n<p style=\"text-align: justify;\"><strong><span style=\"color: #993300;\">Welcome to Redwing\'s new website!</span></strong></p>\r\n<p style=\"text-align: justify;\">We built it because an increasing number of investors and tech companies have been approaching us recently seeking an in-depth understanding of the tech sector in Indonesia.</p>\r\n<p style=\"text-align: justify;\">We realised that a broad, market-based perspective is not easy for investors to construct due to the fast-changing nature of the sector and the difficulty of sorting the wheat from the chaff if you\'re outside Indonesia.</p>\r\n<p style=\"text-align: justify;\">We also realised that the incredible potential of Indonesia\'s tech sector will be achieved far more quickly if more overseas investors enter the market to bring an extra dimension to the many talented startups being formed.</p>\r\n<p style=\"text-align: justify;\">As we say, \"Indonesia needs bridges, not valleys.\"</p>\r\n<p style=\"text-align: justify;\">So this website is our contribution to the bridge-building effort.</p>\r\n<p style=\"text-align: justify;\">We will be updating it frequently with analyses, articles and opinion pieces. We will also consolidate the most relevant news items each week to provide a quick overview of the latest happenings in the Indonesian tech sector.</p>\r\n<p style=\"text-align: justify;\">Our aim is to help both investors and startups build stronger, faster-growing and more successful businesses. We trust that\'s your aim, too.</p>\r\n<p style=\"text-align: justify;\"><strong><span style=\"color: #993300;\">Yours,</span></strong></p>\r\n<p style=\"text-align: justify;\"><strong><span style=\"color: #993300;\">The Redwing Team</span></strong></p>','Welcome to Redwing\'s new website!','','inherit','open','open','','1891-revision-v1','','','2013-03-17 05:55:58','2013-03-17 05:55:58','',1891,'http://redwingconsulting.com/uncategorized/1891-revision-2/',0,'revision','',0),(2131,5,'2013-03-17 17:09:04','2013-03-17 17:09:04','<p style=\"text-align: justify;\"><a href=\"http://redwingconsulting.com/general-posts/welcome-to-redwingconsultings-website/attachment/post-welcome-to-our-new-site-graphic-3/\" rel=\"attachment wp-att-2129\"><img class=\"alignnone size-full wp-image-2129\" alt=\"Post - welcome to our new site graphic 3\" src=\"http://redwingconsulting.com/wp-content/uploads/Post-welcome-to-our-new-site-graphic-3.jpg\" width=\"700\" height=\"180\" /></a></p>\r\n<p style=\"text-align: justify;\"><strong><span style=\"color: #993300;\">Welcome to Redwing\'s new website!</span></strong></p>\r\nThis website aims to give you a clear understanding of the tech sector in Indonesia.\r\n\r\nWe built it because an increasing number of investors and tech companies have been approaching us recently wanting to know where the tech sector in Indonesia is going.\r\n\r\nThrough various discussions, it became clear to us that a broad, market-based perspective is not easy for investors to construct due to the fast-changing nature of the sector and the difficulty of sorting the wheat from the chaff if you\'re outside Indonesia.\r\n\r\nWe also realised that the incredible potential of Indonesia\'s tech sector will be achieved far more quickly if more overseas investors enter the market to bring an extra dimension to the many talented startups being formed.\r\n<p style=\"text-align: justify;\">As we say, \"the tech sector in Indonesia needs bridges, not valleys.\"</p>\r\n<p style=\"text-align: justify;\">So this website is our contribution to the bridge-building effort.</p>\r\n<p style=\"text-align: justify;\">We will be updating it frequently with analyses, articles and opinion pieces. We will also consolidate the most relevant news items each week to provide a quick overview of the latest happenings in the Indonesian tech sector.</p>\r\n<p style=\"text-align: justify;\">Our aim is to help both investors and startups build stronger, faster-growing and more successful businesses. We trust that\'s your aim, too.</p>\r\n<p style=\"text-align: justify;\"><strong><span style=\"color: #993300;\">Yours,</span></strong></p>\r\n<p style=\"text-align: justify;\"><strong><span style=\"color: #993300;\">The Redwing Team</span></strong></p>','Welcome to Redwing\'s new website!','','inherit','open','open','','1891-revision-v1','','','2013-03-17 17:09:04','2013-03-17 17:09:04','',1891,'http://redwingconsulting.com/uncategorized/1891-revision-3/',0,'revision','',0),(2132,5,'2013-03-17 17:09:58','2013-03-17 17:09:58','<p style=\"text-align: justify;\"><a href=\"http://redwingconsulting.com/general-posts/welcome-to-redwingconsultings-website/attachment/post-welcome-to-our-new-site-graphic-3/\" rel=\"attachment wp-att-2129\"><img class=\"alignnone size-full wp-image-2129\" alt=\"Post - welcome to our new site graphic 3\" src=\"http://redwingconsulting.com/wp-content/uploads/Post-welcome-to-our-new-site-graphic-3.jpg\" width=\"700\" height=\"180\" /></a></p>\r\n<p style=\"text-align: justify;\"><strong><span style=\"color: #993300;\">Welcome to Redwing\'s new website!</span></strong></p>\r\n<p style=\"text-align: justify;\">This website aims to give you a clear understanding of the tech sector in Indonesia.</p>\r\n<p style=\"text-align: justify;\">We built it because an increasing number of investors and tech companies have been approaching us recently wanting to know where the tech sector in Indonesia is going.</p>\r\n<p style=\"text-align: justify;\">Through various discussions, it became clear to us that a broad, market-based perspective is not easy for investors to construct due to the fast-changing nature of the sector and the difficulty of sorting the wheat from the chaff if you\'re outside Indonesia.</p>\r\n<p style=\"text-align: justify;\">We also realised that the incredible potential of Indonesia\'s tech sector will be achieved far more quickly if more overseas investors enter the market to bring an extra dimension to the many talented startups being formed.</p>\r\n<p style=\"text-align: justify;\">As we say, \"the tech sector in Indonesia needs bridges, not valleys.\"</p>\r\n<p style=\"text-align: justify;\">So this website is our contribution to the bridge-building effort.</p>\r\n<p style=\"text-align: justify;\">We will be updating it frequently with analyses, articles and opinion pieces. We will also consolidate the most relevant news items each week to provide a quick overview of the latest happenings in the Indonesian tech sector.</p>\r\n<p style=\"text-align: justify;\">Our aim is to help both investors and startups build stronger, faster-growing and more successful businesses. We trust that\'s your aim, too.</p>\r\n<p style=\"text-align: justify;\"><strong><span style=\"color: #993300;\">Yours,</span></strong></p>\r\n<p style=\"text-align: justify;\"><strong><span style=\"color: #993300;\">The Redwing Team</span></strong></p>','Welcome to Redwing\'s new website!','','inherit','open','open','','1891-revision-v1','','','2013-03-17 17:09:58','2013-03-17 17:09:58','',1891,'http://redwingconsulting.com/uncategorized/1891-revision-4/',0,'revision','',0),(2137,5,'2013-01-27 08:18:30','2013-01-27 08:18:30','<a href=\"http://redwingconsulting.com/terms-and-conditions/attachment/page-terms-conditions-graphic-2/\" rel=\"attachment wp-att-1253\"><img class=\"alignnone size-full wp-image-1253\" alt=\"Page - Terms &amp; Conditions graphic 2\" src=\"http://redwingconsulting.com/wp-content/uploads/Page-Terms-Conditions-graphic-2.jpg\" width=\"700\" height=\"261\" /></a>\n<p style=\"text-align: justify;\">This page tells you the terms of use which you agree to when you use redwingconsulting.com. redwingconsulting.com is managed by Redwing Consulting Limited, registered company number 03046285 in England and Wales. Please read these terms of use carefully before you start to use the site.</p>\n<p style=\"text-align: justify;\"><span style=\"text-decoration: underline;\">Using redwingconsulting.com</span></p>\n<p style=\"text-align: justify;\">You agree to use this site only for lawful purposes, and in a manner that does not infringe the rights of, or restrict or inhibit the use and enjoyment of, this site by any third party.</p>\n<p style=\"text-align: justify;\">We aim to update our site regularly, and may change the content at any time.</p>\n<p style=\"text-align: justify;\">By using this site, you indicate that you accept these terms of use and that you agree to abide by them. If you do not agree to these terms of use, please refrain from using our site.</p>\n<p style=\"text-align: justify;\"><span style=\"text-decoration: underline;\">Linking to and from redwingconsulting.com</span></p>\n<p style=\"text-align: justify;\">We welcome and encourage other websites to link to the information that is hosted on these pages, and you don’t have to ask permission to link to redwingconsulting.com.</p>\n<p style=\"text-align: justify;\">However, we don’t give you permission to suggest that your website is associated with, or endorsed by, redwingconsulting.com.</p>\n<p style=\"text-align: justify;\">Where our site contains links to other sites and resources provided by third parties, these links are provided for your information only. We have no control over the contents of those sites or resources, and accept no responsibility for them or for any loss or damage that may arise from your use of them.</p>\n<p style=\"text-align: justify;\"><span style=\"text-decoration: underline;\">Using redwingconsulting.com content</span></p>\n<p style=\"text-align: justify;\">The content on redwingconsulting.com is original content generated by Redwing. The material featured on this website is subject to Crown copyright protection unless otherwise indicated. Read the Crown copyright page for more information.</p>\n<p style=\"text-align: justify;\"><span style=\"text-decoration: underline;\">Disclaimer</span></p>\n<p style=\"text-align: justify;\">While we make every effort to keep redwingconsulting.com up to date, we don’t provide any guarantees, conditions or warranties as to the accuracy of the information on the site.</p>\n<p style=\"text-align: justify;\">We don’t accept liability for loss or damage incurred by users of the website, whether direct, indirect or consequential, whether caused by tort, breach of contract or otherwise. This includes loss of:</p>\n<p style=\"text-align: justify;\">- income or revenue</p>\n<p style=\"text-align: justify;\">- business</p>\n<p style=\"text-align: justify;\">- profits or contracts</p>\n<p style=\"text-align: justify;\">- anticipated savings</p>\n<p style=\"text-align: justify;\">- data</p>\n<p style=\"text-align: justify;\">- goodwill</p>\n<p style=\"text-align: justify;\">- tangible property</p>\n<p style=\"text-align: justify;\">or wasted management or office time in connection with our site or in connection with the use, inability to use, or results of the use of our site, any websites linked to it and any materials posted on it. This condition shall not prevent claims for loss of or damage to your tangible property or any other claims for direct financial loss that are not excluded by any of the categories set out above.</p>\n<p style=\"text-align: justify;\">This does not affect our liability for death or personal injury arising from our negligence, nor our liability for fraudulent misrepresentation or misrepresentation as to a fundamental matter, nor any other liability which cannot be excluded or limited under applicable law.</p>\n<p style=\"text-align: justify;\"><span style=\"text-decoration: underline;\">Information about you and your visits to redwingconsulting.com</span></p>\n<p style=\"text-align: justify;\">We process information about you in accordance with our privacy policy. By using our site, you consent to such processing and you warrant that all data provided by you is accurate.</p>\n<p style=\"text-align: justify;\"><span style=\"text-decoration: underline;\">Virus protection</span></p>\n<p style=\"text-align: justify;\">We make every effort to check and test material at all stages of production, however you must take your own precautions to ensure that the process which you employ for accessing this website does not expose you to the risk of viruses, malicious computer code or other forms of interference which may damage your own computer system.</p>\n<p style=\"text-align: justify;\">We can’t accept any responsibility for any loss, disruption or damage to your data or your computer system which may occur whilst using material derived from this website.</p>\n<p style=\"text-align: justify;\"><span style=\"text-decoration: underline;\">Viruses, hacking and other offences</span></p>\n<p style=\"text-align: justify;\">You must not misuse our site by knowingly introducing viruses, trojans, worms, logic bombs or other material which is malicious or technologically harmful. You must not attempt to gain unauthorised access to our site, the server on which our site is stored or any server, computer or database connected to our site. You must not attack our site via a denial-of-service attack or a distributed denial-of-service attack.</p>\n<p style=\"text-align: justify;\">By breaching this provision, you would commit a criminal offence under the Computer Misuse Act 1990. We will report any such breach to the relevant law enforcement authorities and we will co-operate with those authorities by disclosing your identity to them.</p>\n<p style=\"text-align: justify;\"><span style=\"text-decoration: underline;\">Governing law</span></p>\n<p style=\"text-align: justify;\">These terms and conditions shall be governed by and construed in accordance with the laws of England and Wales. Any dispute arising under these terms and conditions shall be subject to the exclusive jurisdiction of the courts of England and Wales.</p>\n<p style=\"text-align: justify;\"><span style=\"text-decoration: underline;\">General</span></p>\n<p style=\"text-align: justify;\">We accept no liability for any failure to comply with these terms and conditions where such failure is due to circumstance beyond our reasonable control.</p>\n<p style=\"text-align: justify;\">If we waive any rights available to us under these terms and conditions on one occasion, this does not means that those rights will automatically be waived on any other occasion.</p>\n<p style=\"text-align: justify;\">If any of these terms and conditions are held to be invalid, unenforceable or illegal for any reason, the remaining terms and conditions shall nevertheless continue in full force.</p>\n<p style=\"text-align: justify;\"><span style=\"text-decoration: underline;\">Revisions to these terms</span></p>\n<p style=\"text-align: justify;\">We may at any time revise these terms and conditions without notice. Please check these terms and conditions regularly, as continued use of the redwingconsulting.com website after a change has been made is your acceptance of the change.</p>','Terms and conditions','','inherit','open','open','','188-revision-v1','','','2013-01-27 08:18:30','2013-01-27 08:18:30','',188,'http://redwingconsulting.com/uncategorized/188-revision/',0,'revision','',0),(2138,5,'2013-03-17 08:18:47','2013-03-17 08:18:47','<img class=\"alignnone size-full wp-image-2086\" alt=\"Page - Contact Us - graphic 3\" src=\"http://redwingconsulting.com/wp-content/uploads/Page-Contact-Us-graphic-3.jpg\" width=\"700\" height=\"200\" />\r\n\r\n<img class=\"size-full wp-image-1993 alignleft\" alt=\"Icon - email\" src=\"http://redwingconsulting.com/wp-content/uploads/Icon-email.png\" width=\"100\" height=\"100\" />\r\n\r\n&nbsp;\r\n\r\n<strong>Please send any enquiries, comments or feedback to us using the following form:</strong>\r\n\r\n<strong> </strong>\r\n\r\n&nbsp;\r\n<p style=\"text-align: left;\">[contact-form-7 id=\"12\" title=\"Contact form 1\"]</p>\r\n&nbsp;\r\n\r\n&nbsp;\r\n<table style=\"width: 700px;\" border=\"0\">\r\n<tbody>\r\n<tr>\r\n<td style=\"width: 120px;\"><img alt=\"Icon - address\" src=\"http://redwingconsulting.com/wp-content/uploads/Icon-address.png\" width=\"100\" height=\"100\" /></td>\r\n<td style=\"width: 230px;\"><strong>Redwing Asia</strong>\r\n\r\n<strong></strong>Level 20, Tower 2\r\n\r\nOne Raffles Place\r\n\r\nSingapore</td>\r\n<td style=\"width: 120px;\"><img alt=\"Icon - phone\" src=\"http://redwingconsulting.com/wp-content/uploads/Icon-phone.png\" width=\"100\" height=\"100\" /></td>\r\n<td style=\"width: 230px;\"><strong>+65 2828 7463</strong></td>\r\n</tr>\r\n</tbody>\r\n</table>','Contact Us','','inherit','open','open','','34-revision-v1','','','2013-03-17 08:18:47','2013-03-17 08:18:47','',34,'http://redwingconsulting.com/uncategorized/34-revision-10/',0,'revision','',0),(2139,5,'2013-03-18 12:34:14','2013-03-18 12:34:14','<img class=\"alignnone size-full wp-image-2086\" alt=\"Page - Contact Us - graphic 3\" src=\"http://redwingconsulting.com/wp-content/uploads/Page-Contact-Us-graphic-3.jpg\" width=\"700\" height=\"200\" />\r\n\r\n<img class=\"size-full wp-image-1993 alignleft\" alt=\"Icon - email\" src=\"http://redwingconsulting.com/wp-content/uploads/Icon-email.png\" width=\"100\" height=\"100\" />\r\n\r\n&nbsp;\r\n\r\n<strong>Please send any enquiries, comments or feedback to us using the following form:</strong>\r\n\r\n<strong> </strong>\r\n\r\n&nbsp;\r\n<p style=\"text-align: left;\">[contact-form-7 id=\"12\" title=\"Contact form 1\"]</p>\r\n&nbsp;\r\n\r\n&nbsp;\r\n<table style=\"width: 700px;\" border=\"0\">\r\n<tbody>\r\n<tr>\r\n<td style=\"width: 120px;\"><img alt=\"Icon - address\" src=\"http://redwingconsulting.com/wp-content/uploads/Icon-address.png\" width=\"100\" height=\"100\" /></td>\r\n<td style=\"width: 230px;\"><strong>Redwing Asia</strong><strong></strong>Level 24 Tower 1\r\n\r\nOne Raffles Place\r\n\r\nSingapore</td>\r\n<td style=\"width: 120px;\"><img alt=\"Icon - phone\" src=\"http://redwingconsulting.com/wp-content/uploads/Icon-phone.png\" width=\"100\" height=\"100\" /></td>\r\n<td style=\"width: 230px;\"><strong>Tel: +65 6408 0657\r\n</strong>\r\n\r\n<strong>Fax: +65 6408 0601</strong></td>\r\n</tr>\r\n</tbody>\r\n</table>','Contact Us','','inherit','open','open','','34-revision-v1','','','2013-03-18 12:34:14','2013-03-18 12:34:14','',34,'http://redwingconsulting.com/uncategorized/34-revision-11/',0,'revision','',0),(2140,5,'2013-03-18 12:35:12','2013-03-18 12:35:12','<img class=\"alignnone size-full wp-image-2086\" alt=\"Page - Contact Us - graphic 3\" src=\"http://redwingconsulting.com/wp-content/uploads/Page-Contact-Us-graphic-3.jpg\" width=\"700\" height=\"200\" />\r\n\r\n<img class=\"size-full wp-image-1993 alignleft\" alt=\"Icon - email\" src=\"http://redwingconsulting.com/wp-content/uploads/Icon-email.png\" width=\"100\" height=\"100\" />\r\n\r\n&nbsp;\r\n\r\n<strong>Please send any enquiries, comments or feedback to us using the following form:</strong>\r\n\r\n<strong> </strong>\r\n\r\n&nbsp;\r\n<p style=\"text-align: left;\">[contact-form-7 id=\"12\" title=\"Contact form 1\"]</p>\r\n&nbsp;\r\n\r\n&nbsp;\r\n<table style=\"width: 700px;\" border=\"0\">\r\n<tbody>\r\n<tr>\r\n<td style=\"width: 120px;\"><img alt=\"Icon - address\" src=\"http://redwingconsulting.com/wp-content/uploads/Icon-address.png\" width=\"100\" height=\"100\" /></td>\r\n<td style=\"width: 230px;\"><strong>Redwing Asia</strong>\r\n\r\n<strong></strong>Level 24 Tower 1\r\n\r\nOne Raffles Place\r\n\r\nSingapore</td>\r\n<td style=\"width: 120px;\"><img alt=\"Icon - phone\" src=\"http://redwingconsulting.com/wp-content/uploads/Icon-phone.png\" width=\"100\" height=\"100\" /></td>\r\n<td style=\"width: 230px;\"><strong>Tel: +65 6408 0657\r\n</strong></td>\r\n</tr>\r\n</tbody>\r\n</table>','Contact Us','','inherit','open','open','','34-revision-v1','','','2013-03-18 12:35:12','2013-03-18 12:35:12','',34,'http://redwingconsulting.com/uncategorized/34-revision-12/',0,'revision','',0),(2141,5,'2013-03-18 12:35:34','2013-03-18 12:35:34','<img class=\"alignnone size-full wp-image-2086\" alt=\"Page - Contact Us - graphic 3\" src=\"http://redwingconsulting.com/wp-content/uploads/Page-Contact-Us-graphic-3.jpg\" width=\"700\" height=\"200\" />\r\n\r\n<img class=\"size-full wp-image-1993 alignleft\" alt=\"Icon - email\" src=\"http://redwingconsulting.com/wp-content/uploads/Icon-email.png\" width=\"100\" height=\"100\" />\r\n\r\n&nbsp;\r\n\r\n<strong>Please send any enquiries, comments or feedback to us using the following form:</strong>\r\n\r\n<strong> </strong>\r\n\r\n&nbsp;\r\n<p style=\"text-align: left;\">[contact-form-7 id=\"12\" title=\"Contact form 1\"]</p>\r\n&nbsp;\r\n\r\n&nbsp;\r\n<table style=\"width: 700px;\" border=\"0\">\r\n<tbody>\r\n<tr>\r\n<td style=\"width: 120px;\"><img alt=\"Icon - address\" src=\"http://redwingconsulting.com/wp-content/uploads/Icon-address.png\" width=\"100\" height=\"100\" /></td>\r\n<td style=\"width: 230px;\"><strong>Redwing\r\n</strong><strong></strong>Level 24 Tower 1\r\n\r\nOne Raffles Place\r\n\r\nSingapore</td>\r\n<td style=\"width: 120px;\"><img alt=\"Icon - phone\" src=\"http://redwingconsulting.com/wp-content/uploads/Icon-phone.png\" width=\"100\" height=\"100\" /></td>\r\n<td style=\"width: 230px;\"><strong>Tel: +65 6408 0657\r\n</strong></td>\r\n</tr>\r\n</tbody>\r\n</table>','Contact Us','','inherit','open','open','','34-revision-v1','','','2013-03-18 12:35:34','2013-03-18 12:35:34','',34,'http://redwingconsulting.com/uncategorized/34-revision-13/',0,'revision','',0),(2142,5,'2013-06-01 12:59:09','2013-06-01 12:59:09','<img class=\"alignnone size-full wp-image-2144\" alt=\"Page - Site Map - graphic\" src=\"http://redwingconsulting.com/wp-content/uploads/Page-Site-Map-graphic.jpg\" width=\"700\" height=\"270\" />\r\n\r\n[wp-realtime-sitemap]','Site map','','publish','open','open','','site-map','','','2013-09-08 16:29:48','2013-09-08 16:29:48','',0,'http://redwingconsulting.com/?page_id=2142',0,'page','',0),(2143,5,'2013-03-18 12:47:42','2013-03-18 12:47:42','','Sitemap','','inherit','open','open','','2142-revision-v1','','','2013-03-18 12:47:42','2013-03-18 12:47:42','',2142,'http://redwingconsulting.com/uncategorized/2142-revision/',0,'revision','',0),(2144,5,'2013-03-18 12:58:45','2013-03-18 12:58:45','','Page - Site Map - graphic','','inherit','open','open','','page-site-map-graphic','','','2013-03-18 12:58:45','2013-03-18 12:58:45','',2142,'http://redwingconsulting.com/wp-content/uploads/Page-Site-Map-graphic.jpg',0,'attachment','image/jpeg',0),(2145,5,'2013-03-18 12:47:45','2013-03-18 12:47:45','[wp-realtime-sitemap]','Sitemap','','inherit','open','open','','2142-revision-v1','','','2013-03-18 12:47:45','2013-03-18 12:47:45','',2142,'http://redwingconsulting.com/uncategorized/2142-revision-2/',0,'revision','',0),(2146,5,'2013-03-18 12:59:54','2013-03-18 12:59:54',' ','','','publish','open','open','','site-map','','','2013-09-03 16:21:20','2013-09-03 16:21:20','',0,'http://redwingconsulting.com/?p=2146',3,'nav_menu_item','',0),(2147,5,'2013-03-18 12:59:09','2013-03-18 12:59:09','<img class=\"alignnone size-full wp-image-2144\" alt=\"Page - Site Map - graphic\" src=\"http://redwingconsulting.com/wp-content/uploads/Page-Site-Map-graphic.jpg\" width=\"700\" height=\"270\" />\r\n\r\n[wp-realtime-sitemap]','Site map','','inherit','open','open','','2142-revision-v1','','','2013-03-18 12:59:09','2013-03-18 12:59:09','',2142,'http://redwingconsulting.com/uncategorized/2142-revision-3/',0,'revision','',0),(2148,5,'2013-03-18 13:00:40','2013-03-18 13:00:40','<img class=\"alignnone size-full wp-image-2144\" alt=\"Page - Site Map - graphic\" src=\"http://redwingconsulting.com/wp-content/uploads/Page-Site-Map-graphic.jpg\" width=\"700\" height=\"270\" />\r\n\r\n[wp-realtime-sitemap]','Site map','','inherit','open','open','','2142-revision-v1','','','2013-03-18 13:00:40','2013-03-18 13:00:40','',2142,'http://redwingconsulting.com/uncategorized/2142-revision-4/',0,'revision','',0),(2149,5,'2013-03-18 12:36:07','2013-03-18 12:36:07','<img class=\"alignnone size-full wp-image-2086\" alt=\"Page - Contact Us - graphic 3\" src=\"http://redwingconsulting.com/wp-content/uploads/Page-Contact-Us-graphic-3.jpg\" width=\"700\" height=\"200\" />\r\n\r\n<img class=\"size-full wp-image-1993 alignleft\" alt=\"Icon - email\" src=\"http://redwingconsulting.com/wp-content/uploads/Icon-email.png\" width=\"100\" height=\"100\" />\r\n\r\n&nbsp;\r\n\r\n<strong>Please send any enquiries, comments or feedback to us using the following form:</strong>\r\n\r\n<strong> </strong>\r\n\r\n&nbsp;\r\n<p style=\"text-align: left;\">[contact-form-7 id=\"12\" title=\"Contact form 1\"]</p>\r\n&nbsp;\r\n\r\n&nbsp;\r\n<table style=\"width: 700px;\" border=\"0\">\r\n<tbody>\r\n<tr>\r\n<td style=\"width: 120px;\"><img alt=\"Icon - address\" src=\"http://redwingconsulting.com/wp-content/uploads/Icon-address.png\" width=\"100\" height=\"100\" /></td>\r\n<td style=\"width: 230px;\"><strong>Redwing</strong>\r\n\r\nLevel 24 Tower 1\r\n\r\nOne Raffles Place\r\n\r\nSingapore</td>\r\n<td style=\"width: 120px;\"><img alt=\"Icon - phone\" src=\"http://redwingconsulting.com/wp-content/uploads/Icon-phone.png\" width=\"100\" height=\"100\" /></td>\r\n<td style=\"width: 230px;\"><strong>Tel: +65 6408 0657\r\n</strong></td>\r\n</tr>\r\n</tbody>\r\n</table>','Contact Us','','inherit','open','open','','34-revision-v1','','','2013-03-18 12:36:07','2013-03-18 12:36:07','',34,'http://redwingconsulting.com/uncategorized/34-revision-14/',0,'revision','',0),(2150,5,'2013-03-18 13:03:59','2013-03-18 13:03:59','<img class=\"alignnone size-full wp-image-2086\" alt=\"Page - Contact Us - graphic 3\" src=\"http://redwingconsulting.com/wp-content/uploads/Page-Contact-Us-graphic-3.jpg\" width=\"700\" height=\"200\" />\r\n\r\n<img class=\"size-full wp-image-1993 alignleft\" alt=\"Icon - email\" src=\"http://redwingconsulting.com/wp-content/uploads/Icon-email.png\" width=\"100\" height=\"100\" />\r\n\r\n&nbsp;\r\n\r\n<strong>Please send any enquiries, comments or feedback to us using the following form:</strong>\r\n\r\n<strong> </strong>\r\n\r\n&nbsp;\r\n<p style=\"text-align: left;\">[contact-form-7 id=\"12\" title=\"Contact form 1\"]</p>\r\n&nbsp;\r\n\r\n&nbsp;\r\n<table style=\"width: 700px;\" border=\"0\">\r\n<tbody>\r\n<tr>\r\n<td style=\"width: 120px;\"><img alt=\"Icon - address\" src=\"http://redwingconsulting.com/wp-content/uploads/Icon-address.png\" width=\"100\" height=\"100\" /></td>\r\n<td style=\"width: 230px;\"><strong>Redwing</strong>Level 24 Tower 1\r\n\r\nOne Raffles Place\r\n\r\nSingapore</td>\r\n<td style=\"width: 120px;\"><img alt=\"Icon - phone\" src=\"http://redwingconsulting.com/wp-content/uploads/Icon-phone.png\" width=\"100\" height=\"100\" /></td>\r\n<td style=\"width: 230px;\"><strong>Tel: +65 6408 0657\r\n</strong></td>\r\n</tr>\r\n</tbody>\r\n</table>','Contact Us','','inherit','open','open','','34-revision-v1','','','2013-03-18 13:03:59','2013-03-18 13:03:59','',34,'http://redwingconsulting.com/uncategorized/34-revision-15/',0,'revision','',0),(2151,5,'2013-03-17 17:10:34','2013-03-17 17:10:34','<p style=\"text-align: justify;\"><a href=\"http://redwingconsulting.com/general-posts/welcome-to-redwingconsultings-website/attachment/post-welcome-to-our-new-site-graphic-3/\" rel=\"attachment wp-att-2129\"><img class=\"alignnone size-full wp-image-2129\" alt=\"Post - welcome to our new site graphic 3\" src=\"http://redwingconsulting.com/wp-content/uploads/Post-welcome-to-our-new-site-graphic-3.jpg\" width=\"700\" height=\"180\" /></a></p>\r\n<p style=\"text-align: justify;\"><strong><span style=\"color: #993300;\">Welcome to Redwing\'s new website!</span></strong></p>\r\n<p style=\"text-align: justify;\">This website aims to give you a clear understanding of the tech sector in Indonesia.</p>\r\n<p style=\"text-align: justify;\">We built it because an increasing number of investors and tech companies have been approaching us recently wanting to know where the tech sector in Indonesia is going.</p>\r\n<p style=\"text-align: justify;\">Through various discussions it became clear to us that a broad, market-based perspective is not easy for investors to construct due to the fast-changing nature of the sector and the difficulty of sorting the wheat from the chaff if you\'re outside Indonesia.</p>\r\n<p style=\"text-align: justify;\">We also realised that the incredible potential of Indonesia\'s tech sector will be achieved far more quickly if more overseas investors enter the market to bring an extra dimension to the many talented startups being formed.</p>\r\n<p style=\"text-align: justify;\">As we say, \"the tech sector in Indonesia needs bridges, not valleys.\"</p>\r\n<p style=\"text-align: justify;\">So this website is our contribution to the bridge-building effort.</p>\r\n<p style=\"text-align: justify;\">We will be updating it frequently with analyses, articles and opinion pieces. We will also consolidate the most relevant news items each week to provide a quick overview of the latest happenings in the Indonesian tech sector.</p>\r\n<p style=\"text-align: justify;\">Our aim is to help both investors and startups build stronger, faster-growing and more successful businesses. We trust that\'s your aim, too.</p>\r\n<p style=\"text-align: justify;\"><strong><span style=\"color: #993300;\">Yours,</span></strong></p>\r\n<p style=\"text-align: justify;\"><strong><span style=\"color: #993300;\">The Redwing Team</span></strong></p>','Welcome to Redwing\'s new website!','','inherit','open','open','','1891-revision-v1','','','2013-03-17 17:10:34','2013-03-17 17:10:34','',1891,'http://redwingconsulting.com/uncategorized/1891-revision-5/',0,'revision','',0),(2158,5,'2013-03-19 01:53:42','2013-03-19 01:53:42','<p style=\"text-align: justify;\"><a href=\"http://redwingconsulting.com/general-posts/welcome-to-redwingconsultings-website/attachment/post-welcome-to-our-new-site-graphic-3/\" rel=\"attachment wp-att-2129\"><img class=\"alignnone size-full wp-image-2129\" alt=\"Post - welcome to our new site graphic 3\" src=\"http://redwingconsulting.com/wp-content/uploads/Post-welcome-to-our-new-site-graphic-3.jpg\" width=\"700\" height=\"180\" /></a></p>\r\n<p style=\"text-align: justify;\"><strong><span style=\"color: #993300;\">Welcome to Redwing\'s new website!</span></strong></p>\r\n<p style=\"text-align: justify;\">This website aims to give you a clear understanding of the tech sector in Indonesia.</p>\r\n<p style=\"text-align: justify;\">We built it because an increasing number of investors and tech companies have been approaching us recently wanting to know where the tech sector in Indonesia is going.</p>\r\n<p style=\"text-align: justify;\">Through various discussions it became clear to us that a broad, market-based perspective is not easy for investors to construct due to the fast-changing nature of the sector and the difficulty of sorting the wheat from the chaff if you\'re outside Indonesia.</p>\r\n<p style=\"text-align: justify;\">We also realised that the incredible potential of Indonesia\'s tech sector will be achieved far more quickly if more overseas investors enter the market to bring an extra dimension to the many talented startups being formed.</p>\r\n<p style=\"text-align: justify;\">As we say, \"the tech sector in Indonesia needs bridges, not valleys.\"</p>\r\n<p style=\"text-align: justify;\">So this website is our contribution to the bridge-building effort.</p>\r\n<p style=\"text-align: justify;\">We will be updating it frequently with analyses, articles and opinion pieces. We will also consolidate the most relevant news items each week to provide a quick overview of the latest happenings in the Indonesian tech sector.</p>\r\n<p style=\"text-align: justify;\">Our aim is to help both investors and startups build stronger, faster-growing and more successful businesses. We trust that\'s your aim, too.</p>\r\n<p style=\"text-align: justify;\"><strong><span style=\"color: #993300;\">Yours,</span></strong></p>\r\n<p style=\"text-align: justify;\"><strong><span style=\"color: #993300;\">The Redwing Team</span></strong></p>','Welcome to Redwing\'s new website!','','inherit','open','open','','1891-revision-v1','','','2013-03-19 01:53:42','2013-03-19 01:53:42','',1891,'http://redwingconsulting.com/uncategorized/1891-revision-6/',0,'revision','',0),(2232,5,'2013-03-19 13:08:49','2013-03-19 13:08:49','<p style=\"text-align: justify;\"><a href=\"http://redwingconsulting.com/general-posts/welcome-to-redwingconsultings-website/attachment/post-welcome-to-our-new-site-graphic-3/\" rel=\"attachment wp-att-2129\"><img class=\"alignnone size-full wp-image-2129\" alt=\"Post - welcome to our new site graphic 3\" src=\"http://redwingconsulting.com/wp-content/uploads/Post-welcome-to-our-new-site-graphic-3.jpg\" width=\"700\" height=\"180\" /></a></p>\r\n<p style=\"text-align: justify;\"><strong><span style=\"color: #993300;\">Welcome to Redwing\'s new website!</span></strong></p>\r\n<p style=\"text-align: justify;\">This website aims to give you a clear understanding of the tech sector in Indonesia.</p>\r\n<p style=\"text-align: justify;\">We built it because an increasing number of investors and tech companies have been approaching us recently wanting to know where the tech sector in Indonesia is going.</p>\r\n<p style=\"text-align: justify;\">Through various discussions it became clear to us that a broad, market-based perspective is not easy for investors to construct due to the fast-changing nature of the sector and the difficulty of sorting the wheat from the chaff if you\'re outside Indonesia.</p>\r\n<p style=\"text-align: justify;\">We also realised that the incredible potential of Indonesia\'s tech sector will be achieved far more quickly if more overseas investors enter the market to bring an extra dimension to the many talented startups being formed.</p>\r\n<p style=\"text-align: justify;\">As we say, \"the tech sector in Indonesia needs bridges, not valleys.\"</p>\r\n<p style=\"text-align: justify;\">So this website is our contribution to the bridge-building effort.</p>\r\n<p style=\"text-align: justify;\">We will be updating it frequently with analyses, articles and opinion pieces. We will also consolidate the most relevant news items each week to provide a quick overview of the latest happenings in the Indonesian tech sector.</p>\r\n<p style=\"text-align: justify;\">Our aim is to help both investors and startups build stronger, faster-growing and more successful businesses. We trust that\'s your aim, too.</p>\r\n<p style=\"text-align: justify;\"><strong><span style=\"color: #993300;\">Yours,</span></strong></p>\r\n<p style=\"text-align: justify;\"><strong><span style=\"color: #993300;\">The Redwing Team</span></strong></p>','Welcome to Redwing\'s new website!','','inherit','closed','open','','1891-revision-v1','','','2013-03-19 13:08:49','2013-03-19 13:08:49','',1891,'http://redwingconsulting.com/uncategorized/1891-revision-7/',0,'revision','',0),(2277,5,'2013-04-28 10:15:22','2013-04-28 10:15:22','','Post - Market Data - user trends graphic','','inherit','closed','open','','post-market-data-user-trends-graphic','','','2013-04-28 10:15:22','2013-04-28 10:15:22','',0,'http://redwingconsulting.com/wp-content/uploads/Post-Market-Data-user-trends-graphic.jpg',0,'attachment','image/jpeg',0),(2544,5,'2013-09-02 01:12:32','2013-09-02 01:12:32','<p><img class=\"alignnone size-full wp-image-2549\" alt=\"Post - big data graphic\" src=\"http://redwingconsulting.com/wp-content/uploads/Post-big-data-graphic.jpg\" width=\"700\" height=\"250\" /></p>\r\n<h4 style=\"text-align: justify;\"><b>In the face of shrinking revenues and declining operating margins from their core communications services, mobile operators are retooling their business models in pursuit of new sources of top and bottom line growth. One of most exciting areas is Big Data monetization - mobile operators have access to unparalleled amounts of customer and network data, and yet they are only just beginning to unlock the value of this information. </b></h4>\r\n<h5>What is Big Data for the operators?</h5>\r\n<p style=\"text-align: justify;\">Historically, operators have assumed the roles of enablers for information flows, with surprisingly little visibility into the context and content of their captive data assets.</p>\r\n<p style=\"text-align: justify;\">Utilized intelligently and creatively, this data holds the key to an intimate understanding of customer needs and preferences, and in a broader sense, the successful evolution of the role of operators at the center of the mobile communications eco-system.</p>\r\n<p style=\"text-align: justify;\">Mobile operators are the ‘natural’ Big Data companies, given they have a unique view into the behaviour and preferences of millions of customers by virtue of the network data that they process on a daily basis.</p>\r\n<p style=\"text-align: justify;\">Any activity which touches the wireless infrastructure - voice calls, data transmissions and app downloads - creates a digital footprint which can be analyzed and synthesized into valuable insights.</p>\r\n<p style=\"text-align: justify;\">And with the average smartphone now being active on the network for twenty hours per day (as measured by global operator Teléfonica), it is clear that mobile devices are becoming deeply embedded into the lives of the majority of users.</p>\r\n<h5 style=\"text-align: justify;\">What does Big Data consist of?</h5>\r\n<p style=\"text-align: justify;\">The diagram below outlines the diverse nature of the available network data:</p>\r\n<p>&nbsp;</p>\r\n<p align=\"center\"><img class=\"size-full wp-image-2546 aligncenter\" alt=\"Post - big data chart 1\" src=\"http://redwingconsulting.com/wp-content/uploads/Post-big-data-chart-1.jpg\" width=\"443\" height=\"297\" /></p>\r\n<p style=\"text-align: justify;\"><strong>Structured data</strong> is the accumulation of bulk transaction and profile records amassed by operators on a daily basis:</p>\r\n<ul style=\"text-align: justify;\">\r\n<li>Itemized calling and messaging records - CDRs/xDRs</li>\r\n<li>Electronic data records - Web logs, searches</li>\r\n<li>Geo-positioning data records - Location coordinates, time, duration</li>\r\n<li>Billing profile records - Gender, age, address, spend</li>\r\n</ul>\r\n<p style=\"text-align: justify;\"><strong>Unstructured data</strong> reflects the detailed interactions between subscribers within the network represented by the exchange of textual, numeric and graphical content:</p>\r\n<ul style=\"text-align: justify;\">\r\n<li>Social media posts</li>\r\n<li>Web browsing</li>\r\n<li>Media downloads and streams</li>\r\n<li>E-books and newsreader content</li>\r\n<li>App usage and interactions</li>\r\n</ul>\r\n<p style=\"text-align: justify;\"><strong>Inferred data</strong> comprises the patterns of behaviour derived from observed social media activity and point-to-point movements within the network service area</p>\r\n<ul style=\"text-align: justify;\">\r\n<li style=\"text-align: justify;\">Social graph and influence graph - relationships, personal interests, attitudes, sentiments</li>\r\n<li style=\"text-align: justify;\">Location-based activity and context - retail footfall, travel dynamics, social preferences</li>\r\n</ul>\r\n<h5 style=\"text-align: justify;\">Data - a new asset class</h5>\r\n<p style=\"text-align: justify;\">With this wealth of data becoming accessible to operators, their attention is turning to the use of advanced data analytics in order to drive internal initiatives - such as customer loyalty programmes and service personalisation - as well as monetizing the latent value of this information with the development of new offerings for B2B markets.</p>\r\n<p style=\"text-align: justify;\">The decreasing cost of data storage coupled with the availability of high performance computing applications now enables operators to create information-based offerings - not only for their own subscriber base, but also for third party organisations seeking a better understanding of their mobile users.</p>\r\n<p style=\"text-align: justify;\">We identify a number of detailed approaches to monetize Big Data in our <a title=\"Monetizing Big Data\" href=\"http://redwingconsulting.com/monetizing-big-data/\"><span style=\"text-decoration: underline;\">Monetizing Big Data</span></a> page.</p>\r\n<p style=\"text-align: justify;\">Over time subscriber data with this degree of specificity and richness has the potential to become a new asset class - with a corresponding balance sheet valuation - for network operators.</p>\r\n<p style=\"text-align: justify;\"> </p>','Big data monetization - the Jewel in the Crown for mobile operators','Mobile operators are seeking new sources of growth. One of most exciting areas is Big Data monetization - operators are only just beginning to unlock the value of the information their networks carry.','publish','closed','open','','big-data-monetization-jewel-in-the-crown','','','2013-09-17 09:15:18','2013-09-17 09:15:18','',0,'http://redwingconsulting.com/?p=2544',0,'post','',0),(2545,5,'2013-07-28 11:02:22','2013-07-28 11:02:22','','Is big data monetization the Jewel in the Crown for telecom operators?','','inherit','closed','open','','2544-revision-v1','','','2013-07-28 11:02:22','2013-07-28 11:02:22','',2544,'http://redwingconsulting.com/uncategorized/2544-revision/',0,'revision','',0),(2546,5,'2013-07-28 11:08:06','2013-07-28 11:08:06','','Post - big data chart 1','','inherit','closed','open','','post-big-data-chart-1','','','2013-07-28 11:08:06','2013-07-28 11:08:06','',2544,'http://redwingconsulting.com/wp-content/uploads/Post-big-data-chart-1.jpg',0,'attachment','image/jpeg',0),(2547,5,'2013-07-28 11:08:09','2013-07-28 11:08:09','','Post - big data chart 2','','inherit','closed','open','','post-big-data-chart-2','','','2013-07-28 11:08:09','2013-07-28 11:08:09','',2544,'http://redwingconsulting.com/wp-content/uploads/Post-big-data-chart-2.jpg',0,'attachment','image/jpeg',0),(2548,5,'2013-07-28 11:08:12','2013-07-28 11:08:12','','Post - big data chart 3','','inherit','closed','open','','post-big-data-chart-3','','','2013-07-28 11:08:12','2013-07-28 11:08:12','',2544,'http://redwingconsulting.com/wp-content/uploads/Post-big-data-chart-3.jpg',0,'attachment','image/jpeg',0),(2549,5,'2013-07-28 11:08:14','2013-07-28 11:08:14','','Post - big data graphic','','inherit','closed','open','','post-big-data-graphic','','','2013-07-28 11:08:14','2013-07-28 11:08:14','',2544,'http://redwingconsulting.com/wp-content/uploads/Post-big-data-graphic.jpg',0,'attachment','image/jpeg',0),(2550,5,'2013-07-28 11:09:45','2013-07-28 11:09:45','<img class=\"alignnone size-full wp-image-2549\" alt=\"Post - big data graphic\" src=\"http://redwingconsulting.com/wp-content/uploads/Post-big-data-graphic.jpg\" width=\"700\" height=\"250\" />\n<h4 style=\"text-align: justify;\"><b>In the face of shrinking revenues and declining operating margins from their core communications services, mobile operators are rethinking their business models in pursuit of new sources of top line revenue growth.  Mobile carriers have access to unparalleled amounts of customer and network data, but they have never positioned themselves as value creators. If utilized intelligently and creatively, this data holds the key to an improved understanding of customer needs and preferences, and in a broader sense, the successful evolution of the role of operators at the centre of the mobile communications eco-system.</b></h4>\n<h5 style=\"text-align: justify;\"><b>What is Big Data for the operators?</b></h5>\n<p style=\"text-align: justify;\">Mobile operators are ‘natural’ Big Data companies, given they have a unique view into the behaviour and preferences of millions of customers by virtue of the network data that they process on a daily basis. Any activity which touches the wireless infrastructure - voice calls, data transmissions and app downloads - creates a digital footprint which can be analyzed and synthesized into valuable insights.</p>\n<p style=\"text-align: justify;\">And with the average daily ‘downtime’ of smartphones reduced to just four hours (as measured by global operator Teléfonica), it is clear that mobile devices are increasingly being embedded into the lives of the majority of users.</p>\n<p style=\"text-align: justify;\">As illustrated in the diagram below, this network data exists in a variety of forms. The decreasing cost of data storage and the availability of high performance computing applications now enables operators to create information-based offerings - not only for their own subscriber base, but also for third party organisations seeking a better understanding of their mobile users.</p>\n<p align=\"center\"><img class=\"size-full wp-image-2546 aligncenter\" alt=\"Post - big data chart 1\" src=\"http://redwingconsulting.com/wp-content/uploads/Post-big-data-chart-1.jpg\" width=\"443\" height=\"297\" /></p>\n<p style=\"text-align: justify;\">Structured data is the accumulation of bulk transaction and profile records amassed by operators on a daily basis:</p>\n\n<ul>\n	<li>Itemized calling and messaging records - CDRs/xDRs</li>\n	<li>Electronic data records - Web logs, searches</li>\n	<li>Geo-positioning data records - Location coordinates, time, duration</li>\n	<li>Billing profile records - Gender, age, address, spend</li>\n</ul>\n<p style=\"text-align: justify;\">Unstructured data is the detailed textual, numeric and graphical content transmitted between subscribers within the network</p>\n\n<ul>\n	<li>Social media posts</li>\n	<li>Web browsing</li>\n	<li>Media downloads and streams</li>\n	<li>E-books and newsreader content</li>\n	<li>App usage and interactions</li>\n</ul>\n<p style=\"text-align: justify;\">Inferred data comprises the patterns of behaviour derived from observed social media activity and point-to-point movements within the network service area</p>\n\n<ul>\n	<li>Social graph and influence graph - relationships, personal interests, attitudes, sentiments</li>\n	<li>Location-based activity and context - retail footfall, travel dynamics, social preferences</li>\n</ul>\n<p style=\"text-align: justify;\">With this wealth of data becoming accessible to operators, their attention is turning to the use of sophisticated big data analytics in order to drive internal initiatives - such as customer loyalty programmes and service personalization - as well as monetizing the latent value of this information with the development of new B2B offerings.</p>\n<p style=\"text-align: justify;\">Subscriber data with this degree of specificity and richness has the potential to be a new asset class for operators.</p>\n\n<h5 style=\"text-align: justify;\"><b>How are the operators exploiting this opportunity?</b></h5>\n<p style=\"text-align: justify;\">The mobile operators with ‘smart’ capabilities such as dynamic network management, high performance computing and in-memory analytics have the potential to utilize these data assets to generate a holistic picture of which subscribers they should be targeting and which specific campaigns to launch - the so-called  ‘720-degree’ view of customers:</p>\n\n<ul>\n	<li>An internal, 360-degree view of their customers i.e. What are their product and service needs?; how and when and are they using the services?</li>\n	<li>An external, 360-degree view of how they deploy the available services in their daily lives i.e. Where do they live, work and play? How may the customer experience be enhanced?</li>\n</ul>\n<p style=\"text-align: justify;\">This adds a powerful dimension to the market segmentation process, as well as informing the customer experience and campaign design programmes that flow from it. By knowing more about their subscriber base, operators can devise precise marketing messages that reach the right target customers, at the right time and most importantly in the right context.</p>\n<p style=\"text-align: justify;\">The fusion of subscriber, network and social media data now will allow operators to perform their ‘business-as-usual’ processes more efficiently and effectively - defining new market segments, interacting dynamically with customers and channel partners and proactively addressing their individual demands.</p>\n<p style=\"text-align: justify;\">In Indonesia, the GSM operator AXIS has been successful in refining its customer segmentation model through the analysis of subscriber information accumulated from the self-care portal ‘AXIS Net’. In turn, this initiative has enabled AXIS to stratify the subscriber base into eighteen micro segments, which are targeted selectively with specific marketing promotions.</p>\n<p style=\"text-align: justify;\" align=\"center\"></p>\n<p style=\"text-align: justify;\"><b>What are the new revenue sources from Big Data?</b></p>\n<p style=\"text-align: justify;\">The market environment that operators now have to compete in is an ecosystem that is very different to when they launched. They are confronting a new breed of competitors resulting from convergence, where lines blur and companies diversify outside of their original markets. Intense competition and commoditization of communications services are driving increased network traffic and usage, but it is the OTT messaging providers who are capturing the imagination of the consumer market and taking increasing revenue share.</p>\n<p style=\"text-align: justify;\">In order to play in this newly-emerging eco-system, mobile operators are pursuing new lines of business that have the potential both to monetize the value of their data assets and to establish the position of the operators as a critical player in these markets:</p>\n<p style=\"text-align: justify;\" align=\"center\"></p>\n<p style=\"text-align: justify;\"><b>Customer insights</b> - aggregated and anonymized mobile subscriber data has extreme value for a wide array of commercial and public services organisations: retailers (store location planning, campaign design), local government administrations (urban planning), advertising companies (outdoor media mapping), sports and entertainment venues (audience profiling).</p>\n<p style=\"text-align: justify;\"><b>Data hosting</b> - by virtue of their service provider legacy, strict regulatory framework and data protection obligations, the mobile operators have developed very strong trust relationships with consumers and businesses alike. This opens up the prospect of operators utilising their data assets in order to host security and authentication-based services on behalf of financial institutions, government agencies and e-commerce companies. Identity management, access control and user authentication are all part of the service portfolios being developed by the leading US and European operators.</p>\n<p style=\"text-align: justify;\"><b>Third party applications</b> - rather than viewing companies which provide digital services over the network as competitors, increasingly operators are seeing them as business partners. In principle, any service that requires a set of enabling utilities such as customer billing, problem resolution, security and authentication services can be interfaced directly with the host systems and databases in the mobile operator environment. The demand for these hard-wired services will grow rapidly as e-commerce, mobile healthcare and machine-to-machine (M2M) applications become ubiquitous.</p>\n<p style=\"text-align: justify;\">The mobile operators therefore have the opportunity to create a “two-sided” business model, whereby they leverage their unique assets - subscriber data and subscriber trust - firstly, to create more intimate relationships with their existing subscribers and secondly, to form strategic partnerships with both commercial and governmental organisations underpinned by a new portfolio of services based on privacy, trust and security.</p>\n<p style=\"text-align: justify;\">Executed well, this will reassert the central position of the operators in the mobile communication eco-system.</p>\n<p style=\"text-align: justify;\" align=\"center\"></p>','Is big data monetization the Jewel in the Crown for telecom operators?','','inherit','closed','open','','2544-revision-v1','','','2013-07-28 11:09:45','2013-07-28 11:09:45','',2544,'http://redwingconsulting.com/uncategorized/2544-revision-2/',0,'revision','',0),(2551,5,'2013-07-28 11:10:46','2013-07-28 11:10:46','<img class=\"alignnone size-full wp-image-2549\" alt=\"Post - big data graphic\" src=\"http://redwingconsulting.com/wp-content/uploads/Post-big-data-graphic.jpg\" width=\"700\" height=\"250\" />\n<h4 style=\"text-align: justify;\"><b>In the face of shrinking revenues and declining operating margins from their core communications services, mobile operators are rethinking their business models in pursuit of new sources of top line revenue growth.  Mobile carriers have access to unparalleled amounts of customer and network data, but they have never positioned themselves as value creators. If utilized intelligently and creatively, this data holds the key to an improved understanding of customer needs and preferences, and in a broader sense, the successful evolution of the role of operators at the centre of the mobile communications eco-system.</b></h4>\n<h5 style=\"text-align: justify;\"><b>What is Big Data for the operators?</b></h5>\n<p style=\"text-align: justify;\">Mobile operators are ‘natural’ Big Data companies, given they have a unique view into the behaviour and preferences of millions of customers by virtue of the network data that they process on a daily basis. Any activity which touches the wireless infrastructure - voice calls, data transmissions and app downloads - creates a digital footprint which can be analyzed and synthesized into valuable insights.</p>\n<p style=\"text-align: justify;\">And with the average daily ‘downtime’ of smartphones reduced to just four hours (as measured by global operator Teléfonica), it is clear that mobile devices are increasingly being embedded into the lives of the majority of users.</p>\n<p style=\"text-align: justify;\">As illustrated in the diagram below, this network data exists in a variety of forms. The decreasing cost of data storage and the availability of high performance computing applications now enables operators to create information-based offerings - not only for their own subscriber base, but also for third party organisations seeking a better understanding of their mobile users.</p>\n<p align=\"center\"><img class=\"size-full wp-image-2546 aligncenter\" alt=\"Post - big data chart 1\" src=\"http://redwingconsulting.com/wp-content/uploads/Post-big-data-chart-1.jpg\" width=\"443\" height=\"297\" /></p>\n<p style=\"text-align: justify;\">Structured data is the accumulation of bulk transaction and profile records amassed by operators on a daily basis:</p>\n\n<ul>\n	<li>Itemized calling and messaging records - CDRs/xDRs</li>\n	<li>Electronic data records - Web logs, searches</li>\n	<li>Geo-positioning data records - Location coordinates, time, duration</li>\n	<li>Billing profile records - Gender, age, address, spend</li>\n</ul>\n<p style=\"text-align: justify;\">Unstructured data is the detailed textual, numeric and graphical content transmitted between subscribers within the network</p>\n\n<ul>\n	<li>Social media posts</li>\n	<li>Web browsing</li>\n	<li>Media downloads and streams</li>\n	<li>E-books and newsreader content</li>\n	<li>App usage and interactions</li>\n</ul>\n<p style=\"text-align: justify;\">Inferred data comprises the patterns of behaviour derived from observed social media activity and point-to-point movements within the network service area</p>\n\n<ul>\n	<li>Social graph and influence graph - relationships, personal interests, attitudes, sentiments</li>\n	<li>Location-based activity and context - retail footfall, travel dynamics, social preferences</li>\n</ul>\n<p style=\"text-align: justify;\">With this wealth of data becoming accessible to operators, their attention is turning to the use of sophisticated big data analytics in order to drive internal initiatives - such as customer loyalty programmes and service personalization - as well as monetizing the latent value of this information with the development of new B2B offerings.</p>\n<p style=\"text-align: justify;\">Subscriber data with this degree of specificity and richness has the potential to be a new asset class for operators.</p>\n\n<h5 style=\"text-align: justify;\"><b>How are the operators exploiting this opportunity?</b></h5>\n<p style=\"text-align: justify;\">The mobile operators with ‘smart’ capabilities such as dynamic network management, high performance computing and in-memory analytics have the potential to utilize these data assets to generate a holistic picture of which subscribers they should be targeting and which specific campaigns to launch - the so-called  ‘720-degree’ view of customers:</p>\n\n<ul>\n	<li>An internal, 360-degree view of their customers i.e. What are their product and service needs?; how and when and are they using the services?</li>\n	<li>An external, 360-degree view of how they deploy the available services in their daily lives i.e. Where do they live, work and play? How may the customer experience be enhanced?</li>\n</ul>\n<p style=\"text-align: justify;\">This adds a powerful dimension to the market segmentation process, as well as informing the customer experience and campaign design programmes that flow from it. By knowing more about their subscriber base, operators can devise precise marketing messages that reach the right target customers, at the right time and most importantly in the right context.</p>\n<p style=\"text-align: justify;\">The fusion of subscriber, network and social media data now will allow operators to perform their ‘business-as-usual’ processes more efficiently and effectively - defining new market segments, interacting dynamically with customers and channel partners and proactively addressing their individual demands.</p>\n<p style=\"text-align: justify;\">In Indonesia, the GSM operator AXIS has been successful in refining its customer segmentation model through the analysis of subscriber information accumulated from the self-care portal ‘AXIS Net’. In turn, this initiative has enabled AXIS to stratify the subscriber base into eighteen micro segments, which are targeted selectively with specific marketing promotions.</p>\n<p align=\"center\"><img class=\"size-full wp-image-2547 aligncenter\" alt=\"Post - big data chart 2\" src=\"http://redwingconsulting.com/wp-content/uploads/Post-big-data-chart-2.jpg\" width=\"350\" height=\"245\" /></p>\n\n<h5 style=\"text-align: justify;\"><b>What are the new revenue sources from Big Data?</b></h5>\n<p style=\"text-align: justify;\">The market environment that operators now have to compete in is an ecosystem that is very different to when they launched. They are confronting a new breed of competitors resulting from convergence, where lines blur and companies diversify outside of their original markets. Intense competition and commoditization of communications services are driving increased network traffic and usage, but it is the OTT messaging providers who are capturing the imagination of the consumer market and taking increasing revenue share.</p>\n<p style=\"text-align: justify;\">In order to play in this newly-emerging eco-system, mobile operators are pursuing new lines of business that have the potential both to monetize the value of their data assets and to establish the position of the operators as a critical player in these markets:</p>\n<p align=\"center\"><img class=\"size-full wp-image-2548 aligncenter\" alt=\"Post - big data chart 3\" src=\"http://redwingconsulting.com/wp-content/uploads/Post-big-data-chart-3.jpg\" width=\"503\" height=\"233\" /></p>\n<p style=\"text-align: justify;\"><b>Customer insights</b> - aggregated and anonymized mobile subscriber data has extreme value for a wide array of commercial and public services organisations: retailers (store location planning, campaign design), local government administrations (urban planning), advertising companies (outdoor media mapping), sports and entertainment venues (audience profiling).</p>\n<p style=\"text-align: justify;\"><b>Data hosting</b> - by virtue of their service provider legacy, strict regulatory framework and data protection obligations, the mobile operators have developed very strong trust relationships with consumers and businesses alike. This opens up the prospect of operators utilising their data assets in order to host security and authentication-based services on behalf of financial institutions, government agencies and e-commerce companies. Identity management, access control and user authentication are all part of the service portfolios being developed by the leading US and European operators.</p>\n<p style=\"text-align: justify;\"><b>Third party applications</b> - rather than viewing companies which provide digital services over the network as competitors, increasingly operators are seeing them as business partners. In principle, any service that requires a set of enabling utilities such as customer billing, problem resolution, security and authentication services can be interfaced directly with the host systems and databases in the mobile operator environment. The demand for these hard-wired services will grow rapidly as e-commerce, mobile healthcare and machine-to-machine (M2M) applications become ubiquitous.</p>\n<p style=\"text-align: justify;\">The mobile operators therefore have the opportunity to create a “two-sided” business model, whereby they leverage their unique assets - subscriber data and subscriber trust - firstly, to create more intimate relationships with their existing subscribers and secondly, to form strategic partnerships with both commercial and governmental organisations underpinned by a new portfolio of services based on privacy, trust and security.</p>\n<p style=\"text-align: justify;\">Executed well, this will reassert the central position of the operators in the mobile communication eco-system.</p>\n<p style=\"text-align: justify;\" align=\"center\"></p>','Is big data monetization the Jewel in the Crown for telecom operators?','','inherit','closed','open','','2544-revision-v1','','','2013-07-28 11:10:46','2013-07-28 11:10:46','',2544,'http://redwingconsulting.com/uncategorized/2544-revision-3/',0,'revision','',0),(2553,5,'2013-07-28 11:12:32','2013-07-28 11:12:32','<img class=\"alignnone size-full wp-image-2549\" alt=\"Post - big data graphic\" src=\"http://redwingconsulting.com/wp-content/uploads/Post-big-data-graphic.jpg\" width=\"700\" height=\"250\" />\r\n<h4 style=\"text-align: justify;\"><b>In the face of shrinking revenues and declining operating margins from their core communications services, mobile operators are rethinking their business models in pursuit of new sources of top line revenue growth.  Mobile carriers have access to unparalleled amounts of customer and network data, but they have never positioned themselves as value creators. If utilized intelligently and creatively, this data holds the key to an improved understanding of customer needs and preferences, and in a broader sense, the successful evolution of the role of operators at the centre of the mobile communications eco-system.</b></h4>\r\n<h5 style=\"text-align: justify;\"><b>What is Big Data for the operators?</b></h5>\r\n<p style=\"text-align: justify;\">Mobile operators are ‘natural’ Big Data companies, given they have a unique view into the behaviour and preferences of millions of customers by virtue of the network data that they process on a daily basis. Any activity which touches the wireless infrastructure - voice calls, data transmissions and app downloads - creates a digital footprint which can be analyzed and synthesized into valuable insights.</p>\r\n<p style=\"text-align: justify;\">And with the average daily ‘downtime’ of smartphones reduced to just four hours (as measured by global operator Teléfonica), it is clear that mobile devices are increasingly being embedded into the lives of the majority of users.</p>\r\n<p style=\"text-align: justify;\">As illustrated in the diagram below, this network data exists in a variety of forms. The decreasing cost of data storage and the availability of high performance computing applications now enables operators to create information-based offerings - not only for their own subscriber base, but also for third party organisations seeking a better understanding of their mobile users.</p>\r\n<p align=\"center\"><img class=\"size-full wp-image-2546 aligncenter\" alt=\"Post - big data chart 1\" src=\"http://redwingconsulting.com/wp-content/uploads/Post-big-data-chart-1.jpg\" width=\"443\" height=\"297\" /></p>\r\n<p style=\"text-align: justify;\">Structured data is the accumulation of bulk transaction and profile records amassed by operators on a daily basis:</p>\r\n\r\n<ul>\r\n	<li>Itemized calling and messaging records - CDRs/xDRs</li>\r\n	<li>Electronic data records - Web logs, searches</li>\r\n	<li>Geo-positioning data records - Location coordinates, time, duration</li>\r\n	<li>Billing profile records - Gender, age, address, spend</li>\r\n</ul>\r\n<p style=\"text-align: justify;\">Unstructured data is the detailed textual, numeric and graphical content transmitted between subscribers within the network</p>\r\n\r\n<ul>\r\n	<li>Social media posts</li>\r\n	<li>Web browsing</li>\r\n	<li>Media downloads and streams</li>\r\n	<li>E-books and newsreader content</li>\r\n	<li>App usage and interactions</li>\r\n</ul>\r\n<p style=\"text-align: justify;\">Inferred data comprises the patterns of behaviour derived from observed social media activity and point-to-point movements within the network service area</p>\r\n\r\n<ul>\r\n	<li>Social graph and influence graph - relationships, personal interests, attitudes, sentiments</li>\r\n	<li>Location-based activity and context - retail footfall, travel dynamics, social preferences</li>\r\n</ul>\r\n<p style=\"text-align: justify;\">With this wealth of data becoming accessible to operators, their attention is turning to the use of sophisticated big data analytics in order to drive internal initiatives - such as customer loyalty programmes and service personalization - as well as monetizing the latent value of this information with the development of new B2B offerings.</p>\r\n<p style=\"text-align: justify;\">Subscriber data with this degree of specificity and richness has the potential to be a new asset class for operators.</p>\r\n\r\n<h5 style=\"text-align: justify;\"><b>How are the operators exploiting this opportunity?</b></h5>\r\n<p style=\"text-align: justify;\">The mobile operators with ‘smart’ capabilities such as dynamic network management, high performance computing and in-memory analytics have the potential to utilize these data assets to generate a holistic picture of which subscribers they should be targeting and which specific campaigns to launch - the so-called  ‘720-degree’ view of customers:</p>\r\n\r\n<ul>\r\n	<li>An internal, 360-degree view of their customers i.e. What are their product and service needs?; how and when and are they using the services?</li>\r\n	<li>An external, 360-degree view of how they deploy the available services in their daily lives i.e. Where do they live, work and play? How may the customer experience be enhanced?</li>\r\n</ul>\r\n<p style=\"text-align: justify;\">This adds a powerful dimension to the market segmentation process, as well as informing the customer experience and campaign design programmes that flow from it. By knowing more about their subscriber base, operators can devise precise marketing messages that reach the right target customers, at the right time and most importantly in the right context.</p>\r\n<p style=\"text-align: justify;\">The fusion of subscriber, network and social media data now will allow operators to perform their ‘business-as-usual’ processes more efficiently and effectively - defining new market segments, interacting dynamically with customers and channel partners and proactively addressing their individual demands.</p>\r\n<p style=\"text-align: justify;\">In Indonesia, the GSM operator AXIS has been successful in refining its customer segmentation model through the analysis of subscriber information accumulated from the self-care portal ‘AXIS Net’. In turn, this initiative has enabled AXIS to stratify the subscriber base into eighteen micro segments, which are targeted selectively with specific marketing promotions.</p>\r\n<p align=\"center\"><img class=\"size-full wp-image-2547 aligncenter\" alt=\"Post - big data chart 2\" src=\"http://redwingconsulting.com/wp-content/uploads/Post-big-data-chart-2.jpg\" width=\"350\" height=\"245\" /></p>\r\n\r\n<h5 style=\"text-align: justify;\"><b>What are the new revenue sources from Big Data?</b></h5>\r\n<p style=\"text-align: justify;\">The market environment that operators now have to compete in is an ecosystem that is very different to when they launched. They are confronting a new breed of competitors resulting from convergence, where lines blur and companies diversify outside of their original markets. Intense competition and commoditization of communications services are driving increased network traffic and usage, but it is the OTT messaging providers who are capturing the imagination of the consumer market and taking increasing revenue share.</p>\r\n<p style=\"text-align: justify;\">In order to play in this newly-emerging eco-system, mobile operators are pursuing new lines of business that have the potential both to monetize the value of their data assets and to establish the position of the operators as a critical player in these markets:</p>\r\n<p align=\"center\"><img class=\"size-full wp-image-2548 aligncenter\" alt=\"Post - big data chart 3\" src=\"http://redwingconsulting.com/wp-content/uploads/Post-big-data-chart-3.jpg\" width=\"503\" height=\"233\" /></p>\r\n<p style=\"text-align: justify;\"><b>Customer insights</b> - aggregated and anonymized mobile subscriber data has extreme value for a wide array of commercial and public services organisations: retailers (store location planning, campaign design), local government administrations (urban planning), advertising companies (outdoor media mapping), sports and entertainment venues (audience profiling).</p>\r\n<p style=\"text-align: justify;\"><b>Data hosting</b> - by virtue of their service provider legacy, strict regulatory framework and data protection obligations, the mobile operators have developed very strong trust relationships with consumers and businesses alike. This opens up the prospect of operators utilising their data assets in order to host security and authentication-based services on behalf of financial institutions, government agencies and e-commerce companies. Identity management, access control and user authentication are all part of the service portfolios being developed by the leading US and European operators.</p>\r\n<p style=\"text-align: justify;\"><b>Third party applications</b> - rather than viewing companies which provide digital services over the network as competitors, increasingly operators are seeing them as business partners. In principle, any service that requires a set of enabling utilities such as customer billing, problem resolution, security and authentication services can be interfaced directly with the host systems and databases in the mobile operator environment. The demand for these hard-wired services will grow rapidly as e-commerce, mobile healthcare and machine-to-machine (M2M) applications become ubiquitous.</p>\r\n<p style=\"text-align: justify;\">The mobile operators therefore have the opportunity to create a “two-sided” business model, whereby they leverage their unique assets - subscriber data and subscriber trust - firstly, to create more intimate relationships with their existing subscribers and secondly, to form strategic partnerships with both commercial and governmental organisations underpinned by a new portfolio of services based on privacy, trust and security.</p>\r\n<p style=\"text-align: justify;\">Executed well, this will reassert the central position of the operators in the mobile communication eco-system.</p>\r\n<p style=\"text-align: justify;\" align=\"center\"></p>','Is big data monetization the Jewel in the Crown for telecom operators?','','inherit','closed','open','','2544-revision-v1','','','2013-07-28 11:12:32','2013-07-28 11:12:32','',2544,'http://redwingconsulting.com/uncategorized/2544-revision-4/',0,'revision','',0),(2554,5,'2013-07-28 11:12:58','2013-07-28 11:12:58','<img class=\"alignnone size-full wp-image-2549\" alt=\"Post - big data graphic\" src=\"http://redwingconsulting.com/wp-content/uploads/Post-big-data-graphic.jpg\" width=\"700\" height=\"250\" />\r\n<h4 style=\"text-align: justify;\"><b>In the face of shrinking revenues and declining operating margins from their core communications services, mobile operators are rethinking their business models in pursuit of new sources of top line revenue growth.  Mobile carriers have access to unparalleled amounts of customer and network data, but they have never positioned themselves as value creators. If utilized intelligently and creatively, this data holds the key to an improved understanding of customer needs and preferences, and in a broader sense, the successful evolution of the role of operators at the centre of the mobile communications eco-system.</b></h4>\r\n<h5 style=\"text-align: justify;\"><b>What is Big Data for the operators?</b></h5>\r\n<p style=\"text-align: justify;\">Mobile operators are ‘natural’ Big Data companies, given they have a unique view into the behaviour and preferences of millions of customers by virtue of the network data that they process on a daily basis. Any activity which touches the wireless infrastructure - voice calls, data transmissions and app downloads - creates a digital footprint which can be analyzed and synthesized into valuable insights.</p>\r\n<p style=\"text-align: justify;\">And with the average daily ‘downtime’ of smartphones reduced to just four hours (as measured by global operator Teléfonica), it is clear that mobile devices are increasingly being embedded into the lives of the majority of users.</p>\r\n<p style=\"text-align: justify;\">As illustrated in the diagram below, this network data exists in a variety of forms. The decreasing cost of data storage and the availability of high performance computing applications now enables operators to create information-based offerings - not only for their own subscriber base, but also for third party organisations seeking a better understanding of their mobile users.</p>\r\n<p align=\"center\"><img class=\"size-full wp-image-2546 aligncenter\" alt=\"Post - big data chart 1\" src=\"http://redwingconsulting.com/wp-content/uploads/Post-big-data-chart-1.jpg\" width=\"443\" height=\"297\" /></p>\r\n<p style=\"text-align: justify;\">Structured data is the accumulation of bulk transaction and profile records amassed by operators on a daily basis:</p>\r\n\r\n<ul>\r\n	<li>Itemized calling and messaging records - CDRs/xDRs</li>\r\n	<li>Electronic data records - Web logs, searches</li>\r\n	<li>Geo-positioning data records - Location coordinates, time, duration</li>\r\n	<li>Billing profile records - Gender, age, address, spend</li>\r\n</ul>\r\n<p style=\"text-align: justify;\">Unstructured data is the detailed textual, numeric and graphical content transmitted between subscribers within the network</p>\r\n\r\n<ul>\r\n	<li>Social media posts</li>\r\n	<li>Web browsing</li>\r\n	<li>Media downloads and streams</li>\r\n	<li>E-books and newsreader content</li>\r\n	<li>App usage and interactions</li>\r\n</ul>\r\n<p style=\"text-align: justify;\">Inferred data comprises the patterns of behaviour derived from observed social media activity and point-to-point movements within the network service area</p>\r\n\r\n<ul>\r\n	<li>Social graph and influence graph - relationships, personal interests, attitudes, sentiments</li>\r\n	<li>Location-based activity and context - retail footfall, travel dynamics, social preferences</li>\r\n</ul>\r\n<p style=\"text-align: justify;\">With this wealth of data becoming accessible to operators, their attention is turning to the use of sophisticated big data analytics in order to drive internal initiatives - such as customer loyalty programmes and service personalization - as well as monetizing the latent value of this information with the development of new B2B offerings.</p>\r\n<p style=\"text-align: justify;\">Subscriber data with this degree of specificity and richness has the potential to be a new asset class for operators.</p>\r\n\r\n<h5 style=\"text-align: justify;\"><b>How are the operators exploiting this opportunity?</b></h5>\r\n<p style=\"text-align: justify;\">The mobile operators with ‘smart’ capabilities such as dynamic network management, high performance computing and in-memory analytics have the potential to utilize these data assets to generate a holistic picture of which subscribers they should be targeting and which specific campaigns to launch - the so-called  ‘720-degree’ view of customers:</p>\r\n\r\n<ul>\r\n	<li>An internal, 360-degree view of their customers i.e. What are their product and service needs?; how and when and are they using the services?</li>\r\n	<li>An external, 360-degree view of how they deploy the available services in their daily lives i.e. Where do they live, work and play? How may the customer experience be enhanced?</li>\r\n</ul>\r\n<p style=\"text-align: justify;\">This adds a powerful dimension to the market segmentation process, as well as informing the customer experience and campaign design programmes that flow from it. By knowing more about their subscriber base, operators can devise precise marketing messages that reach the right target customers, at the right time and most importantly in the right context.</p>\r\n<p style=\"text-align: justify;\">The fusion of subscriber, network and social media data now will allow operators to perform their ‘business-as-usual’ processes more efficiently and effectively - defining new market segments, interacting dynamically with customers and channel partners and proactively addressing their individual demands.</p>\r\n<p style=\"text-align: justify;\">In Indonesia, the GSM operator AXIS has been successful in refining its customer segmentation model through the analysis of subscriber information accumulated from the self-care portal ‘AXIS Net’. In turn, this initiative has enabled AXIS to stratify the subscriber base into eighteen micro segments, which are targeted selectively with specific marketing promotions.</p>\r\n<p align=\"center\"><img class=\"size-full wp-image-2547 aligncenter\" alt=\"Post - big data chart 2\" src=\"http://redwingconsulting.com/wp-content/uploads/Post-big-data-chart-2.jpg\" width=\"350\" height=\"245\" /></p>\r\n\r\n<h5 style=\"text-align: justify;\"><b>What are the new revenue sources from Big Data?</b></h5>\r\n<p style=\"text-align: justify;\">The market environment that operators now have to compete in is an ecosystem that is very different to when they launched. They are confronting a new breed of competitors resulting from convergence, where lines blur and companies diversify outside of their original markets. Intense competition and commoditization of communications services are driving increased network traffic and usage, but it is the OTT messaging providers who are capturing the imagination of the consumer market and taking increasing revenue share.</p>\r\n<p style=\"text-align: justify;\">In order to play in this newly-emerging eco-system, mobile operators are pursuing new lines of business that have the potential both to monetize the value of their data assets and to establish the position of the operators as a critical player in these markets:</p>\r\n<p align=\"center\"><img class=\"size-full wp-image-2548 aligncenter\" alt=\"Post - big data chart 3\" src=\"http://redwingconsulting.com/wp-content/uploads/Post-big-data-chart-3.jpg\" width=\"503\" height=\"233\" /></p>\r\n<p style=\"text-align: justify;\"><b>Customer insights</b> - aggregated and anonymized mobile subscriber data has extreme value for a wide array of commercial and public services organisations: retailers (store location planning, campaign design), local government administrations (urban planning), advertising companies (outdoor media mapping), sports and entertainment venues (audience profiling).</p>\r\n<p style=\"text-align: justify;\"><b>Data hosting</b> - by virtue of their service provider legacy, strict regulatory framework and data protection obligations, the mobile operators have developed very strong trust relationships with consumers and businesses alike. This opens up the prospect of operators utilising their data assets in order to host security and authentication-based services on behalf of financial institutions, government agencies and e-commerce companies. Identity management, access control and user authentication are all part of the service portfolios being developed by the leading US and European operators.</p>\r\n<p style=\"text-align: justify;\"><b>Third party applications</b> - rather than viewing companies which provide digital services over the network as competitors, increasingly operators are seeing them as business partners. In principle, any service that requires a set of enabling utilities such as customer billing, problem resolution, security and authentication services can be interfaced directly with the host systems and databases in the mobile operator environment. The demand for these hard-wired services will grow rapidly as e-commerce, mobile healthcare and machine-to-machine (M2M) applications become ubiquitous.</p>\r\n<p style=\"text-align: justify;\">The mobile operators therefore have the opportunity to create a “two-sided” business model, whereby they leverage their unique assets - subscriber data and subscriber trust - firstly, to create more intimate relationships with their existing subscribers and secondly, to form strategic partnerships with both commercial and governmental organisations underpinned by a new portfolio of services based on privacy, trust and security.</p>\r\n<p style=\"text-align: justify;\">Executed well, this will reassert the central position of the operators in the mobile communication eco-system.</p>\r\n<p style=\"text-align: justify;\" align=\"center\"></p>','Is big data monetization the Jewel in the Crown for telecom operators?','','inherit','closed','open','','2544-revision-v1','','','2013-07-28 11:12:58','2013-07-28 11:12:58','',2544,'http://redwingconsulting.com/uncategorized/2544-revision-5/',0,'revision','',0),(2555,5,'2013-07-28 11:13:10','2013-07-28 11:13:10','<img class=\"alignnone size-full wp-image-2549\" alt=\"Post - big data graphic\" src=\"http://redwingconsulting.com/wp-content/uploads/Post-big-data-graphic.jpg\" width=\"700\" height=\"250\" />\r\n<h4 style=\"text-align: justify;\"><b>In the face of shrinking revenues and declining operating margins from their core communications services, mobile operators are rethinking their business models in pursuit of new sources of top line revenue growth.  Mobile carriers have access to unparalleled amounts of customer and network data, but they have never positioned themselves as value creators. If utilized intelligently and creatively, this data holds the key to an improved understanding of customer needs and preferences, and in a broader sense, the successful evolution of the role of operators at the centre of the mobile communications eco-system.</b></h4>\r\n<h5 style=\"text-align: justify;\"><b>What is Big Data for the operators?</b></h5>\r\n<p style=\"text-align: justify;\">Mobile operators are ‘natural’ Big Data companies, given they have a unique view into the behaviour and preferences of millions of customers by virtue of the network data that they process on a daily basis. Any activity which touches the wireless infrastructure - voice calls, data transmissions and app downloads - creates a digital footprint which can be analyzed and synthesized into valuable insights.</p>\r\n<p style=\"text-align: justify;\">And with the average daily ‘downtime’ of smartphones reduced to just four hours (as measured by global operator Teléfonica), it is clear that mobile devices are increasingly being embedded into the lives of the majority of users.</p>\r\n<p style=\"text-align: justify;\">As illustrated in the diagram below, this network data exists in a variety of forms. The decreasing cost of data storage and the availability of high performance computing applications now enables operators to create information-based offerings - not only for their own subscriber base, but also for third party organisations seeking a better understanding of their mobile users.</p>\r\n<p align=\"center\"><img class=\"size-full wp-image-2546 aligncenter\" alt=\"Post - big data chart 1\" src=\"http://redwingconsulting.com/wp-content/uploads/Post-big-data-chart-1.jpg\" width=\"443\" height=\"297\" /></p>\r\n<p style=\"text-align: justify;\">Structured data is the accumulation of bulk transaction and profile records amassed by operators on a daily basis:</p>\r\n\r\n<ul>\r\n	<li>Itemized calling and messaging records - CDRs/xDRs</li>\r\n	<li>Electronic data records - Web logs, searches</li>\r\n	<li>Geo-positioning data records - Location coordinates, time, duration</li>\r\n	<li>Billing profile records - Gender, age, address, spend</li>\r\n</ul>\r\n<p style=\"text-align: justify;\">Unstructured data is the detailed textual, numeric and graphical content transmitted between subscribers within the network</p>\r\n\r\n<ul>\r\n	<li>Social media posts</li>\r\n	<li>Web browsing</li>\r\n	<li>Media downloads and streams</li>\r\n	<li>E-books and newsreader content</li>\r\n	<li>App usage and interactions</li>\r\n</ul>\r\n<p style=\"text-align: justify;\">Inferred data comprises the patterns of behaviour derived from observed social media activity and point-to-point movements within the network service area</p>\r\n\r\n<ul>\r\n	<li>Social graph and influence graph - relationships, personal interests, attitudes, sentiments</li>\r\n	<li>Location-based activity and context - retail footfall, travel dynamics, social preferences</li>\r\n</ul>\r\n<p style=\"text-align: justify;\">With this wealth of data becoming accessible to operators, their attention is turning to the use of sophisticated big data analytics in order to drive internal initiatives - such as customer loyalty programmes and service personalization - as well as monetizing the latent value of this information with the development of new B2B offerings.</p>\r\n<p style=\"text-align: justify;\">Subscriber data with this degree of specificity and richness has the potential to be a new asset class for operators.</p>\r\n\r\n<h5 style=\"text-align: justify;\"><b>How are the operators exploiting this opportunity?</b></h5>\r\n<p style=\"text-align: justify;\">The mobile operators with ‘smart’ capabilities such as dynamic network management, high performance computing and in-memory analytics have the potential to utilize these data assets to generate a holistic picture of which subscribers they should be targeting and which specific campaigns to launch - the so-called  ‘720-degree’ view of customers:</p>\r\n\r\n<ul>\r\n	<li>An internal, 360-degree view of their customers i.e. What are their product and service needs?; how and when and are they using the services?</li>\r\n	<li>An external, 360-degree view of how they deploy the available services in their daily lives i.e. Where do they live, work and play? How may the customer experience be enhanced?</li>\r\n</ul>\r\n<p style=\"text-align: justify;\">This adds a powerful dimension to the market segmentation process, as well as informing the customer experience and campaign design programmes that flow from it. By knowing more about their subscriber base, operators can devise precise marketing messages that reach the right target customers, at the right time and most importantly in the right context.</p>\r\n<p style=\"text-align: justify;\">The fusion of subscriber, network and social media data now will allow operators to perform their ‘business-as-usual’ processes more efficiently and effectively - defining new market segments, interacting dynamically with customers and channel partners and proactively addressing their individual demands.</p>\r\n<p style=\"text-align: justify;\">In Indonesia, the GSM operator AXIS has been successful in refining its customer segmentation model through the analysis of subscriber information accumulated from the self-care portal ‘AXIS Net’. In turn, this initiative has enabled AXIS to stratify the subscriber base into eighteen micro segments, which are targeted selectively with specific marketing promotions.</p>\r\n<p align=\"center\"><img class=\"size-full wp-image-2547 aligncenter\" alt=\"Post - big data chart 2\" src=\"http://redwingconsulting.com/wp-content/uploads/Post-big-data-chart-2.jpg\" width=\"350\" height=\"245\" /></p>\r\n\r\n<h5 style=\"text-align: justify;\"><b>What are the new revenue sources from Big Data?</b></h5>\r\n<p style=\"text-align: justify;\">The market environment that operators now have to compete in is an ecosystem that is very different to when they launched. They are confronting a new breed of competitors resulting from convergence, where lines blur and companies diversify outside of their original markets. Intense competition and commoditization of communications services are driving increased network traffic and usage, but it is the OTT messaging providers who are capturing the imagination of the consumer market and taking increasing revenue share.</p>\r\n<p style=\"text-align: justify;\">In order to play in this newly-emerging eco-system, mobile operators are pursuing new lines of business that have the potential both to monetize the value of their data assets and to establish the position of the operators as a critical player in these markets:</p>\r\n<p align=\"center\"><img class=\"size-full wp-image-2548 aligncenter\" alt=\"Post - big data chart 3\" src=\"http://redwingconsulting.com/wp-content/uploads/Post-big-data-chart-3.jpg\" width=\"503\" height=\"233\" /></p>\r\n<p style=\"text-align: justify;\"><b>Customer insights</b> - aggregated and anonymized mobile subscriber data has extreme value for a wide array of commercial and public services organisations: retailers (store location planning, campaign design), local government administrations (urban planning), advertising companies (outdoor media mapping), sports and entertainment venues (audience profiling).</p>\r\n<p style=\"text-align: justify;\"><b>Data hosting</b> - by virtue of their service provider legacy, strict regulatory framework and data protection obligations, the mobile operators have developed very strong trust relationships with consumers and businesses alike. This opens up the prospect of operators utilising their data assets in order to host security and authentication-based services on behalf of financial institutions, government agencies and e-commerce companies. Identity management, access control and user authentication are all part of the service portfolios being developed by the leading US and European operators.</p>\r\n<p style=\"text-align: justify;\"><b>Third party applications</b> - rather than viewing companies which provide digital services over the network as competitors, increasingly operators are seeing them as business partners. In principle, any service that requires a set of enabling utilities such as customer billing, problem resolution, security and authentication services can be interfaced directly with the host systems and databases in the mobile operator environment. The demand for these hard-wired services will grow rapidly as e-commerce, mobile healthcare and machine-to-machine (M2M) applications become ubiquitous.</p>\r\n<p style=\"text-align: justify;\">The mobile operators therefore have the opportunity to create a “two-sided” business model, whereby they leverage their unique assets - subscriber data and subscriber trust - firstly, to create more intimate relationships with their existing subscribers and secondly, to form strategic partnerships with both commercial and governmental organisations underpinned by a new portfolio of services based on privacy, trust and security.</p>\r\n<p style=\"text-align: justify;\">Executed well, this will reassert the central position of the operators in the mobile communication eco-system.</p>\r\n<p style=\"text-align: justify;\" align=\"center\"></p>','Is big data monetization the Jewel in the Crown for telecom operators?','','inherit','closed','open','','2544-revision-v1','','','2013-07-28 11:13:10','2013-07-28 11:13:10','',2544,'http://redwingconsulting.com/uncategorized/2544-revision-6/',0,'revision','',0),(2556,5,'2013-07-28 11:13:20','2013-07-28 11:13:20','<img class=\"alignnone size-full wp-image-2549\" alt=\"Post - big data graphic\" src=\"http://redwingconsulting.com/wp-content/uploads/Post-big-data-graphic.jpg\" width=\"700\" height=\"250\" />\r\n<h4 style=\"text-align: justify;\"><b>In the face of shrinking revenues and declining operating margins from their core communications services, mobile operators are rethinking their business models in pursuit of new sources of top line revenue growth.  Mobile carriers have access to unparalleled amounts of customer and network data, but they have never positioned themselves as value creators. If utilized intelligently and creatively, this data holds the key to an improved understanding of customer needs and preferences, and in a broader sense, the successful evolution of the role of operators at the centre of the mobile communications eco-system.</b></h4>\r\n<h5 style=\"text-align: justify;\"><b>What is Big Data for the operators?</b></h5>\r\n<p style=\"text-align: justify;\">Mobile operators are ‘natural’ Big Data companies, given they have a unique view into the behaviour and preferences of millions of customers by virtue of the network data that they process on a daily basis. Any activity which touches the wireless infrastructure - voice calls, data transmissions and app downloads - creates a digital footprint which can be analyzed and synthesized into valuable insights.</p>\r\n<p style=\"text-align: justify;\">And with the average daily ‘downtime’ of smartphones reduced to just four hours (as measured by global operator Teléfonica), it is clear that mobile devices are increasingly being embedded into the lives of the majority of users.</p>\r\n<p style=\"text-align: justify;\">As illustrated in the diagram below, this network data exists in a variety of forms. The decreasing cost of data storage and the availability of high performance computing applications now enables operators to create information-based offerings - not only for their own subscriber base, but also for third party organisations seeking a better understanding of their mobile users.</p>\r\n<p align=\"center\"><img class=\"size-full wp-image-2546 aligncenter\" alt=\"Post - big data chart 1\" src=\"http://redwingconsulting.com/wp-content/uploads/Post-big-data-chart-1.jpg\" width=\"443\" height=\"297\" /></p>\r\n<p style=\"text-align: justify;\">Structured data is the accumulation of bulk transaction and profile records amassed by operators on a daily basis:</p>\r\n\r\n<ul>\r\n	<li>Itemized calling and messaging records - CDRs/xDRs</li>\r\n	<li>Electronic data records - Web logs, searches</li>\r\n	<li>Geo-positioning data records - Location coordinates, time, duration</li>\r\n	<li>Billing profile records - Gender, age, address, spend</li>\r\n</ul>\r\n<p style=\"text-align: justify;\">Unstructured data is the detailed textual, numeric and graphical content transmitted between subscribers within the network</p>\r\n\r\n<ul>\r\n	<li>Social media posts</li>\r\n	<li>Web browsing</li>\r\n	<li>Media downloads and streams</li>\r\n	<li>E-books and newsreader content</li>\r\n	<li>App usage and interactions</li>\r\n</ul>\r\n<p style=\"text-align: justify;\">Inferred data comprises the patterns of behaviour derived from observed social media activity and point-to-point movements within the network service area</p>\r\n\r\n<ul>\r\n	<li>Social graph and influence graph - relationships, personal interests, attitudes, sentiments</li>\r\n	<li>Location-based activity and context - retail footfall, travel dynamics, social preferences</li>\r\n</ul>\r\n<p style=\"text-align: justify;\">With this wealth of data becoming accessible to operators, their attention is turning to the use of sophisticated big data analytics in order to drive internal initiatives - such as customer loyalty programmes and service personalization - as well as monetizing the latent value of this information with the development of new B2B offerings.</p>\r\n<p style=\"text-align: justify;\">Subscriber data with this degree of specificity and richness has the potential to be a new asset class for operators.</p>\r\n\r\n<h5 style=\"text-align: justify;\"><b>How are the operators exploiting this opportunity?</b></h5>\r\n<p style=\"text-align: justify;\">The mobile operators with ‘smart’ capabilities such as dynamic network management, high performance computing and in-memory analytics have the potential to utilize these data assets to generate a holistic picture of which subscribers they should be targeting and which specific campaigns to launch - the so-called  ‘720-degree’ view of customers:</p>\r\n\r\n<ul>\r\n	<li>An internal, 360-degree view of their customers i.e. What are their product and service needs?; how and when and are they using the services?</li>\r\n	<li>An external, 360-degree view of how they deploy the available services in their daily lives i.e. Where do they live, work and play? How may the customer experience be enhanced?</li>\r\n</ul>\r\n<p style=\"text-align: justify;\">This adds a powerful dimension to the market segmentation process, as well as informing the customer experience and campaign design programmes that flow from it. By knowing more about their subscriber base, operators can devise precise marketing messages that reach the right target customers, at the right time and most importantly in the right context.</p>\r\n<p style=\"text-align: justify;\">The fusion of subscriber, network and social media data now will allow operators to perform their ‘business-as-usual’ processes more efficiently and effectively - defining new market segments, interacting dynamically with customers and channel partners and proactively addressing their individual demands.</p>\r\n<p style=\"text-align: justify;\">In Indonesia, the GSM operator AXIS has been successful in refining its customer segmentation model through the analysis of subscriber information accumulated from the self-care portal ‘AXIS Net’. In turn, this initiative has enabled AXIS to stratify the subscriber base into eighteen micro segments, which are targeted selectively with specific marketing promotions.</p>\r\n<p align=\"center\"><img class=\"size-full wp-image-2547 aligncenter\" alt=\"Post - big data chart 2\" src=\"http://redwingconsulting.com/wp-content/uploads/Post-big-data-chart-2.jpg\" width=\"350\" height=\"245\" /></p>\r\n\r\n<h5 style=\"text-align: justify;\"><b>What are the new revenue sources from Big Data?</b></h5>\r\n<p style=\"text-align: justify;\">The market environment that operators now have to compete in is an ecosystem that is very different to when they launched. They are confronting a new breed of competitors resulting from convergence, where lines blur and companies diversify outside of their original markets. Intense competition and commoditization of communications services are driving increased network traffic and usage, but it is the OTT messaging providers who are capturing the imagination of the consumer market and taking increasing revenue share.</p>\r\n<p style=\"text-align: justify;\">In order to play in this newly-emerging eco-system, mobile operators are pursuing new lines of business that have the potential both to monetize the value of their data assets and to establish the position of the operators as a critical player in these markets:</p>\r\n<p align=\"center\"><img class=\"size-full wp-image-2548 aligncenter\" alt=\"Post - big data chart 3\" src=\"http://redwingconsulting.com/wp-content/uploads/Post-big-data-chart-3.jpg\" width=\"503\" height=\"233\" /></p>\r\n<p style=\"text-align: justify;\"><b>Customer insights</b> - aggregated and anonymized mobile subscriber data has extreme value for a wide array of commercial and public services organisations: retailers (store location planning, campaign design), local government administrations (urban planning), advertising companies (outdoor media mapping), sports and entertainment venues (audience profiling).</p>\r\n<p style=\"text-align: justify;\"><b>Data hosting</b> - by virtue of their service provider legacy, strict regulatory framework and data protection obligations, the mobile operators have developed very strong trust relationships with consumers and businesses alike. This opens up the prospect of operators utilising their data assets in order to host security and authentication-based services on behalf of financial institutions, government agencies and e-commerce companies. Identity management, access control and user authentication are all part of the service portfolios being developed by the leading US and European operators.</p>\r\n<p style=\"text-align: justify;\"><b>Third party applications</b> - rather than viewing companies which provide digital services over the network as competitors, increasingly operators are seeing them as business partners. In principle, any service that requires a set of enabling utilities such as customer billing, problem resolution, security and authentication services can be interfaced directly with the host systems and databases in the mobile operator environment. The demand for these hard-wired services will grow rapidly as e-commerce, mobile healthcare and machine-to-machine (M2M) applications become ubiquitous.</p>\r\n<p style=\"text-align: justify;\">The mobile operators therefore have the opportunity to create a “two-sided” business model, whereby they leverage their unique assets - subscriber data and subscriber trust - firstly, to create more intimate relationships with their existing subscribers and secondly, to form strategic partnerships with both commercial and governmental organisations underpinned by a new portfolio of services based on privacy, trust and security.</p>\r\n<p style=\"text-align: justify;\">Executed well, this will reassert the central position of the operators in the mobile communication eco-system.</p>\r\n<p style=\"text-align: justify;\" align=\"center\"></p>','Is big data monetization the Jewel in the Crown for telecom operators?','','inherit','closed','open','','2544-revision-v1','','','2013-07-28 11:13:20','2013-07-28 11:13:20','',2544,'http://redwingconsulting.com/uncategorized/2544-revision-7/',0,'revision','',0),(2561,5,'2013-06-01 16:15:30','2013-06-01 16:15:30','<code></code><code>\r\n</code>','Post List','','publish','closed','open','','post-list','','','2013-09-12 12:49:32','2013-09-12 12:49:32','',0,'http://redwingconsulting.com/?page_id=2561',0,'page','',0),(2562,5,'2013-08-09 16:15:30','2013-08-09 16:15:30','[snazzy-archive]','Post Archives','','inherit','closed','open','','2561-revision-v1','','','2013-08-09 16:15:30','2013-08-09 16:15:30','',2561,'http://redwingconsulting.com/uncategorized/2561-revision-v1/',0,'revision','',0),(2563,5,'2013-08-09 16:24:16','2013-08-09 16:24:16','[smart-archive]','Post Archives','','inherit','closed','open','','2561-revision-v1','','','2013-08-09 16:24:16','2013-08-09 16:24:16','',2561,'http://redwingconsulting.com/uncategorized/2561-revision-v1/',0,'revision','',0),(2564,5,'2013-08-09 16:24:31','2013-08-09 16:24:31','[smart-archives]','Post Archives','','inherit','closed','open','','2561-revision-v1','','','2013-08-09 16:24:31','2013-08-09 16:24:31','',2561,'http://redwingconsulting.com/uncategorized/2561-revision-v1/',0,'revision','',0),(2565,5,'2013-08-09 16:25:03','2013-08-09 16:25:03','<code>[smart_archives]</code>','Post Archives','','inherit','closed','open','','2561-revision-v1','','','2013-08-09 16:25:03','2013-08-09 16:25:03','',2561,'http://redwingconsulting.com/uncategorized/2561-revision-v1/',0,'revision','',0),(2567,5,'2013-09-12 12:40:27','2013-09-12 12:40:27','<code></code><code><img class=\"alignnone size-full wp-image-2572\" alt=\"Redwing Asia post list page header graphic\" src=\"http://redwingconsulting.com/wp-content/uploads/Redwing-Asia-post-list-page-header-graphic.jpg\" width=\"700\" height=\"240\" /></code>\r\n\r\n&nbsp;\r\n\r\n<code></code><code>[smart_archives]</code>\r\n','Post List','','inherit','closed','open','','2561-autosave-v1','','','2013-09-12 12:40:27','2013-09-12 12:40:27','',2561,'http://redwingconsulting.com/uncategorized/2561-autosave-v1/',0,'revision','',0),(2569,5,'2013-08-10 16:07:17','2013-08-10 16:07:17','<img class=\"alignnone size-full wp-image-2568\" alt=\"Redwing Asia archives page graphic\" src=\"http://redwingconsulting.com/wp-content/uploads/Redwing-Asia-archives-page-graphic.jpg\" width=\"700\" height=\"240\" />\r\n\r\n<span style=\"color: #ff0000;\"><strong><span style=\"font-size: xx-large;\"><code>The Redwing Asia Archives</code></span></strong></span>\r\n\r\n<code><code>[smart_archives]</code>\r\n</code>','Post Archives','','inherit','closed','open','','2561-revision-v1','','','2013-08-10 16:07:17','2013-08-10 16:07:17','',2561,'http://redwingconsulting.com/uncategorized/2561-revision-v1/',0,'revision','',0),(2571,5,'2013-08-10 17:12:01','2013-08-10 17:12:01','<img class=\"alignnone size-full wp-image-2570\" alt=\"Redwing Asia archives page header graphic\" src=\"http://redwingconsulting.com/wp-content/uploads/Redwing-Asia-archives-page-header-graphic.jpg\" width=\"700\" height=\"240\" />\r\n\r\n<code><code>[smart_archives]</code>\r\n</code>','Post Archives','','inherit','closed','open','','2561-revision-v1','','','2013-08-10 17:12:01','2013-08-10 17:12:01','',2561,'http://redwingconsulting.com/uncategorized/2561-revision-v1/',0,'revision','',0),(2573,5,'2013-08-11 08:07:10','2013-08-11 08:07:10','<code><code><img class=\"alignnone size-full wp-image-2572\" alt=\"Redwing Asia post list page header graphic\" src=\"http://redwingconsulting.com/wp-content/uploads/Redwing-Asia-post-list-page-header-graphic.jpg\" width=\"700\" height=\"240\" />[smart_archives]</code>\r\n</code>','Post List','','inherit','closed','open','','2561-revision-v1','','','2013-08-11 08:07:10','2013-08-11 08:07:10','',2561,'http://redwingconsulting.com/uncategorized/2561-revision-v1/',0,'revision','',0),(2575,5,'2013-03-17 12:16:43','2013-03-17 12:16:43','<a href=\"http://redwingconsulting.com/contact-us/attachment/page-about-us-graphic-2/\" rel=\"attachment wp-att-1130\"><img class=\"alignnone size-full wp-image-1130\" alt=\"Page - About Us - graphic 2\" src=\"http://redwingconsulting.com/wp-content/uploads/Page-About-Us-graphic-2.jpg\" width=\"700\" height=\"270\" /></a>\r\n<h5 style=\"text-align: justify;\">What we do</h5>\r\n<p style=\"text-align: justify;\">Redwing is a boutique advisory firm that helps investment funds and technology-based companies identify, assess, secure and manage high-quality tech investments.</p>\r\n<p style=\"text-align: justify;\">We help investors successfully build long-term growth companies in the Indonesian tech sector by applying a unique combination of skills:</p>\r\n\r\n<ul>\r\n	<li style=\"text-align: justify;\">A wealth of experience from having started up tech companies in the US, Europe and Asia</li>\r\n</ul>\r\n<ul>\r\n	<li style=\"text-align: justify;\">Expertise in business strategy, business model development and strategic marketing</li>\r\n</ul>\r\n<ul>\r\n	<li>A successful angel investment track record in Silicon Valley</li>\r\n</ul>\r\n<ul>\r\n	<li style=\"text-align: justify;\">Over 15 years of working in a variety of business sectors in Indonesia</li>\r\n</ul>\r\n<h5 style=\"text-align: justify;\">Our track record</h5>\r\n<p style=\"text-align: justify;\">Redwing was originally founded in 1991, and spent its first decade as a roving international startup SWAT team that helped mobile operators in the US, Europe and Asia launch overseas ventures.</p>\r\n<p style=\"text-align: justify;\">Many of the companies we helped to set up are now multi-billion dollar entities. You can view a partial list of our global track record [peekaboo name=\"table1\" onhide=\"here ▼\" onshow=\"here:\"]<code></code>[peekaboo_content name=\"table1\"]</p>\r\n<p style=\"text-align: center;\"><img class=\"size-full wp-image-2124 aligncenter\" alt=\"Page - About Us - cellular projects chart 6\" src=\"http://redwingconsulting.com/wp-content/uploads/Page-About-Us-cellular-projects-chart-6.png\" width=\"650\" height=\"257\" /></p>\r\n<p style=\"text-align: justify;\">[/peekaboo_content]</p>\r\n<p style=\"text-align: justify;\">The first incarnation of Redwing was acquired by a US internet firm in a multi-million dollar deal during the 1990s dot-com boom. Following this, Redwing\'s principals formed an angel investment and incubator company which invested in a number of US tech startups. The most successful of these, xAd, now serves over 85 million unique users a month in the US with highly targeted local mobile advertising.</p>\r\n<p style=\"text-align: justify;\">The second incarnation of Redwing was launched in Asia in 2007, with a primary focus on Indonesia. Initially focused on driving growth in multiple high-potential sectors, Redwing developed powerful business plans for a string of successful Indonesian companies. A partial list of our Indonesian track record can be viewed [peekaboo name=\"table2\" onhide=\"here ▼\" onshow=\"here:\"]<code></code>[peekaboo_content name=\"table2\"]</p>\r\n<p style=\"text-align: center;\"><img class=\"size-full wp-image-2125 aligncenter\" alt=\"Page - About Us - Indo projects chart 6\" src=\"http://redwingconsulting.com/wp-content/uploads/Page-About-Us-Indo-projects-chart-6.png\" width=\"652\" height=\"172\" /></p>\r\n[/peekaboo_content]\r\n<h5>Redwing and the Indonesian tech sector</h5>\r\n<p style=\"text-align: justify;\">Having watched in dismay as Indonesia suffered during the Asian financial crisis in 1997, we watched with delight as it sailed through the global financial crisis of 2008. We\'ve seen the country perform in bad times, so we understand many of its strengths in good times.</p>\r\n<p style=\"text-align: justify;\">We are exceptionally bullish on the tech sector right now, and believe it will outperform most of the analysts\' current forecasts, as the perfect storm of a rising middle class, falling technology prices and a young tech-oriented population all come together.</p>\r\n<p style=\"text-align: justify;\">Having said this, over the past few years we have seen two factors that inhibit the growth of the tech sector in Indonesia: firstly that Indonesia is something of a mystery to overseas investors and often does not appear in their asset allocation list, and secondly that overseas investors are an unknown quantity for most Indonesian tech companies. Yet each has so much to offer the other.</p>\r\n<p style=\"text-align: justify;\">So we believe a bridge needs to be built between the two groups - as we say: \"Indonesia\'s tech sector needs bridges, not valleys\". This website is one aspect of our own bridge-building, and aims to raise everyone’s awareness of opportunities in the Indonesian tech sector.</p>\r\n<p style=\"text-align: justify;\">Our section on Client Services describes what we do in more detail. By applying our expertise in startups, the tech industry and Indonesia, we help investors identify suitable investees, build growth strategies based on a sustainable business models, and oversee the execution of long-term growth plans. We do this under a variety of project constructs, from acting as investment and business advisors to actively participating in growth ventures.</p>\r\n<p style=\"text-align: justify;\">And, having worked in a number of companies that grew from zero to multi-billion dollar entities, we know what it takes to build sizable companies. We focus on substantial investment opportunities in Indonesia, where the application of capital, skills and sound business plans can create significant financial returns for the founders and investors.</p>','About Us','','inherit','closed','open','','32-revision-v1','','','2013-03-17 12:16:43','2013-03-17 12:16:43','',32,'http://redwingconsulting.com/uncategorized/32-revision-v1/',0,'revision','',0),(2578,5,'2013-08-11 10:06:01','2013-08-11 10:06:01','<img class=\"alignnone size-full wp-image-2549\" alt=\"Post - big data graphic\" src=\"http://redwingconsulting.com/wp-content/uploads/Post-big-data-graphic.jpg\" width=\"700\" height=\"250\" />\r\n<h4 style=\"text-align: justify;\"><b>In the face of shrinking revenues and declining operating margins from their core communications services, mobile operators are retooling their business models in pursuit of new sources of top and bottom line growth.  Mobile carriers have access to unparalleled amounts of customer and network data, and yet they are only just beginning to unlock the value of this information. Historically, operators have assumed the roles of enablers for information flows, with surprisingly little visibility into the context and content of their captive data assets. Utilized intelligently and creatively, this data holds the key to an intimate understanding of customer needs and preferences, and in a broader sense, the successful evolution of the role of operators at the center of the mobile communications eco-system.</b></h4>\r\n<h5 style=\"text-align: justify;\"><b>What is Big Data for the operators?</b></h5>\r\n<p style=\"text-align: justify;\">Mobile operators are the ‘natural’ Big Data companies, given they have a unique view into the behaviour and preferences of millions of customers by virtue of the network data that they process on a daily basis. Any activity which touches the wireless infrastructure - voice calls, data transmissions and app downloads - creates a digital footprint which can be analyzed and synthesized into valuable insights.</p>\r\n<p style=\"text-align: justify;\">And with the average smartphone now being active on the network for twenty hours per day (as measured by global operator Teléfonica), it is clear that mobile devices are becoming deeply embedded into the lives of the majority of users.</p>\r\n<p style=\"text-align: justify;\">The diagram below outlines the diverse nature of the available network data. The decreasing cost of data storage coupled with the availability of high performance computing applications now enables operators to create information-based offerings - not only for their own subscriber base, but also for third party organisations seeking a better understanding of their mobile users.</p>\r\n&nbsp;\r\n<p align=\"center\"><img class=\"size-full wp-image-2546 aligncenter\" alt=\"Post - big data chart 1\" src=\"http://redwingconsulting.com/wp-content/uploads/Post-big-data-chart-1.jpg\" width=\"443\" height=\"297\" /></p>\r\n<p style=\"text-align: justify;\"><strong>Structured data</strong> is the accumulation of bulk transaction and profile records amassed by operators on a daily basis:</p>\r\n\r\n<ul style=\"text-align: justify;\">\r\n	<li>Itemized calling and messaging records - CDRs/xDRs</li>\r\n	<li>Electronic data records - Web logs, searches</li>\r\n	<li>Geo-positioning data records - Location coordinates, time, duration</li>\r\n	<li>Billing profile records - Gender, age, address, spend</li>\r\n</ul>\r\n<p style=\"text-align: justify;\"><strong>Unstructured data</strong> reflects the detailed interactions between subscribers within the network represented by the exchange of textual, numeric and graphical content:</p>\r\n\r\n<ul style=\"text-align: justify;\">\r\n	<li>Social media posts</li>\r\n	<li>Web browsing</li>\r\n	<li>Media downloads and streams</li>\r\n	<li>E-books and newsreader content</li>\r\n	<li>App usage and interactions</li>\r\n</ul>\r\n<p style=\"text-align: justify;\"><strong>Inferred data</strong> comprises the patterns of behaviour derived from observed social media activity and point-to-point movements within the network service area</p>\r\n\r\n<ul>\r\n	<li style=\"text-align: justify;\">Social graph and influence graph - relationships, personal interests, attitudes, sentiments</li>\r\n	<li style=\"text-align: justify;\">Location-based activity and context - retail footfall, travel dynamics, social preferences</li>\r\n</ul>\r\n<p style=\"text-align: justify;\">With this wealth of data becoming accessible to operators, their attention is turning to the use of advanced data analytics in order to drive internal initiatives - such as customer loyalty programmes and service personalisation - as well as monetizing the latent value of this information with the development of new offerings for B2B markets.</p>\r\n<p style=\"text-align: justify;\">Over time subscriber data with this degree of specificity and richness has the potential to become a new asset class - with a corresponding balance sheet valuation - for network operators.</p>\r\n<b>How are the operators exploiting this opportunity?</b>\r\n<p style=\"text-align: justify;\">The mobile operators with ‘smart’ capabilities such as dynamic network policy management, high performance computing and in-memory analytics are able to utilize these data assets in order to manage the customer experience in an increasingly intimate manner.</p>\r\n<p style=\"text-align: justify;\">The “who, what, when and how” dimensions of marketing campaign design and management take on new levels of specificity and precision with the so-called ‘720-degree’ view of customers uniquely available to operators:</p>\r\n\r\n<ul style=\"text-align: justify;\">\r\n	<li>An internal, 360-degree view of their customers i.e. what are their product and service needs? how and when and are they using the services? what stimulates greater engagement levels?</li>\r\n	<li>An external, 360-degree view of how they utilize the available services in their daily lives i.e. where do they live, work and play? who are they interacting with? how and why are their services preferences shifting?</li>\r\n</ul>\r\n<p style=\"text-align: justify;\">This adds a powerful dimension to the market segmentation process, as well as informing the customer experience and campaign design programs that flow from it. By knowing more about their subscriber base, operators can devise precise marketing messages that reach the right target customers, at the right time and most importantly in the right context.</p>\r\n<p style=\"text-align: justify;\">The fusion of subscriber, network and social media data now will allow operators to perform their ‘business-as-usual’ processes more efficiently and effectively - defining new market segments, interacting dynamically with both customers and channel partners and proactively addressing their specific demands as individual stakeholders.</p>\r\n<p style=\"text-align: justify;\">As an example, GSM operator AXIS has been successful in refining its customer segmentation model in Indonesia through the analysis of subscriber-generated information sourced from a custom built self-care portal which is branded ‘AXIS Net’.</p>\r\n<p style=\"text-align: justify;\">In turn, the data analysis has enabled AXIS to stratify their base of circa twenty million subscribers into eighteen precisely-defined micro segments, each with discrete behavioral attributes and actionable characteristics. The company has used this information to generate a continuous stream of segment-specific direct marketing promotions in order to stimulate customer adoption and usage.</p>\r\n<p align=\"center\"><img class=\"size-full wp-image-2547 aligncenter\" alt=\"Post - big data chart 2\" src=\"http://redwingconsulting.com/wp-content/uploads/Post-big-data-chart-2.jpg\" width=\"350\" height=\"245\" /></p>\r\n\r\n<h5 style=\"text-align: justify;\"><b>What are the new revenue sources from Big Data?</b></h5>\r\n<p style=\"text-align: justify;\">The competitive environment in which any incumbent mobile operator is participating today is radically different to the market place in which they first launched their services.  Invariably they are confronting a new breed of competitors resulting from convergence, where traditional device and service lines blur and companies diversify outside of their original markets.</p>\r\n<p style=\"text-align: justify;\">Intense competition and commoditisation of communications services are driving increased network traffic and usage, but currently it is the new wave OTT messaging providers that are winning the battle for consumer mindshare and hence taking increasing revenue share.</p>\r\n<p style=\"text-align: justify;\">In order to assert their position in this newly-emerging eco-system, mobile operators are pursuing new lines of business that have the potential both to monetize the value of their big data assets and to entrench the operators as a pivotal player in these markets:</p>\r\n<p align=\"center\"><img class=\"size-full wp-image-2548 aligncenter\" alt=\"Post - big data chart 3\" src=\"http://redwingconsulting.com/wp-content/uploads/Post-big-data-chart-3.jpg\" width=\"503\" height=\"233\" /></p>\r\n<p style=\"text-align: justify;\"><b>Customer insights</b> - aggregated and anonymised mobile subscriber data has extreme value for a wide array of commercial and public services organisations: retailers (store location planning, campaign design), local government administrations (urban planning), advertising companies (outdoor media mapping), sports and entertainment venues (audience profiling).</p>\r\n<p style=\"text-align: justify;\"><b>Data hosting</b> - by virtue of their service provider legacy, strict industry-wide regulatory framework and data protection obligations, the mobile operators have developed very strong trust relationships with consumers and businesses alike. This opens up the prospect of operators utilising their data assets in order to host security and authentication-based services on behalf of financial institutions, government agencies and e-commerce companies. Identity management, access control and user authentication are all part of the service portfolios being developed by the leading US and European operators.</p>\r\n<p style=\"text-align: justify;\"><b>Third party applications</b> - rather than viewing companies which provide digital services over the network as competitors, increasingly operators are seeing them as business partners. In principle, any service that requires a set of enabling utilities such as customer billing, problem resolution, security and authentication services can be interfaced directly with the host systems and databases in the mobile operator environment. The demand for these hard-wired services will grow rapidly as e-commerce, mobile healthcare and machine-to-machine (M2M) applications become ubiquitous.</p>\r\n<p style=\"text-align: justify;\">The incumbent network operators therefore have the opportunity to create a ‘two-sided’ business model, whereby they leverage the latent worth of their unique assets - namely their captive subscriber data and their accumulated reputation capital.</p>\r\n\r\n<ul style=\"text-align: justify;\">\r\n	<li>Firstly, they create more intimate relationships with their existing ‘downstream’ mobile subscribers, through a relentless focus on customer experience management and service personalization</li>\r\n	<li>Secondly, they form ‘upstream’ strategic partnerships with both private and public sector organizations, underpinned by a new product and service portfolio founded on the principles of privacy, trust and security</li>\r\n</ul>\r\n<p style=\"text-align: justify;\">Executed well, this two-sided approach is virtually impossible for any communications service provider without a self-provisioned network to emulate successfully.  The pathway for the network operators to assume the central position in the rapidly-evolving mobile services eco-system is wide open.</p>\r\n&nbsp;','Is big data monetization the Jewel in the Crown for telecom operators?','','inherit','closed','open','','2544-revision-v1','','','2013-08-11 10:06:01','2013-08-11 10:06:01','',2544,'http://redwingconsulting.com/uncategorized/2544-revision-v1/',0,'revision','',0),(2579,5,'2013-08-11 13:05:29','2013-08-11 13:05:29','<img class=\"alignnone size-full wp-image-2549\" alt=\"Post - big data graphic\" src=\"http://redwingconsulting.com/wp-content/uploads/Post-big-data-graphic.jpg\" width=\"700\" height=\"250\" />\r\n<h4 style=\"text-align: justify;\"><b>In the face of shrinking revenues and declining operating margins from their core communications services, mobile operators are retooling their business models in pursuit of new sources of top and bottom line growth.  Mobile carriers have access to unparalleled amounts of customer and network data, and yet they are only just beginning to unlock the value of this information. Historically, operators have assumed the roles of enablers for information flows, with surprisingly little visibility into the context and content of their captive data assets. Utilized intelligently and creatively, this data holds the key to an intimate understanding of customer needs and preferences, and in a broader sense, the successful evolution of the role of operators at the center of the mobile communications eco-system.</b></h4>\r\n<h5 style=\"text-align: justify;\"><b>What is Big Data for the operators?</b></h5>\r\n<p style=\"text-align: justify;\">Mobile operators are the ‘natural’ Big Data companies, given they have a unique view into the behaviour and preferences of millions of customers by virtue of the network data that they process on a daily basis. Any activity which touches the wireless infrastructure - voice calls, data transmissions and app downloads - creates a digital footprint which can be analyzed and synthesized into valuable insights.</p>\r\n<p style=\"text-align: justify;\">And with the average smartphone now being active on the network for twenty hours per day (as measured by global operator Teléfonica), it is clear that mobile devices are becoming deeply embedded into the lives of the majority of users.</p>\r\n<p style=\"text-align: justify;\">The diagram below outlines the diverse nature of the available network data. The decreasing cost of data storage coupled with the availability of high performance computing applications now enables operators to create information-based offerings - not only for their own subscriber base, but also for third party organisations seeking a better understanding of their mobile users.</p>\r\n&nbsp;\r\n<p align=\"center\"><img class=\"size-full wp-image-2546 aligncenter\" alt=\"Post - big data chart 1\" src=\"http://redwingconsulting.com/wp-content/uploads/Post-big-data-chart-1.jpg\" width=\"443\" height=\"297\" /></p>\r\n<p style=\"text-align: justify;\"><strong>Structured data</strong> is the accumulation of bulk transaction and profile records amassed by operators on a daily basis:</p>\r\n\r\n<ul style=\"text-align: justify;\">\r\n	<li>Itemized calling and messaging records - CDRs/xDRs</li>\r\n	<li>Electronic data records - Web logs, searches</li>\r\n	<li>Geo-positioning data records - Location coordinates, time, duration</li>\r\n	<li>Billing profile records - Gender, age, address, spend</li>\r\n</ul>\r\n<p style=\"text-align: justify;\"><strong>Unstructured data</strong> reflects the detailed interactions between subscribers within the network represented by the exchange of textual, numeric and graphical content:</p>\r\n\r\n<ul style=\"text-align: justify;\">\r\n	<li>Social media posts</li>\r\n	<li>Web browsing</li>\r\n	<li>Media downloads and streams</li>\r\n	<li>E-books and newsreader content</li>\r\n	<li>App usage and interactions</li>\r\n</ul>\r\n<p style=\"text-align: justify;\"><strong>Inferred data</strong> comprises the patterns of behaviour derived from observed social media activity and point-to-point movements within the network service area</p>\r\n\r\n<ul>\r\n	<li style=\"text-align: justify;\">Social graph and influence graph - relationships, personal interests, attitudes, sentiments</li>\r\n	<li style=\"text-align: justify;\">Location-based activity and context - retail footfall, travel dynamics, social preferences</li>\r\n</ul>\r\n<p style=\"text-align: justify;\">With this wealth of data becoming accessible to operators, their attention is turning to the use of advanced data analytics in order to drive internal initiatives - such as customer loyalty programmes and service personalisation - as well as monetizing the latent value of this information with the development of new offerings for B2B markets.</p>\r\n<p style=\"text-align: justify;\">Over time subscriber data with this degree of specificity and richness has the potential to become a new asset class - with a corresponding balance sheet valuation - for network operators.</p>\r\n<b>How are the operators exploiting this opportunity?</b>\r\n<p style=\"text-align: justify;\">The mobile operators with ‘smart’ capabilities such as dynamic network policy management, high performance computing and in-memory analytics are able to utilize these data assets in order to manage the customer experience in an increasingly intimate manner.</p>\r\n<p style=\"text-align: justify;\">The “who, what, when and how” dimensions of marketing campaign design and management take on new levels of specificity and precision with the so-called ‘720-degree’ view of customers uniquely available to operators:</p>\r\n\r\n<ul style=\"text-align: justify;\">\r\n	<li>An internal, 360-degree view of their customers i.e. what are their product and service needs? how and when and are they using the services? what stimulates greater engagement levels?</li>\r\n	<li>An external, 360-degree view of how they utilize the available services in their daily lives i.e. where do they live, work and play? who are they interacting with? how and why are their services preferences shifting?</li>\r\n</ul>\r\n<p style=\"text-align: justify;\">This adds a powerful dimension to the market segmentation process, as well as informing the customer experience and campaign design programs that flow from it. By knowing more about their subscriber base, operators can devise precise marketing messages that reach the right target customers, at the right time and most importantly in the right context.</p>\r\n<p style=\"text-align: justify;\">The fusion of subscriber, network and social media data now will allow operators to perform their ‘business-as-usual’ processes more efficiently and effectively - defining new market segments, interacting dynamically with both customers and channel partners and proactively addressing their specific demands as individual stakeholders.</p>\r\n<p align=\"center\"><img class=\"size-full wp-image-2547 alignnone\" alt=\"Post - big data chart 2\" src=\"http://redwingconsulting.com/wp-content/uploads/Post-big-data-chart-2.jpg\" width=\"350\" height=\"245\" /></p>\r\n<p style=\"text-align: justify;\">As an example, GSM operator AXIS has been successful in refining its customer segmentation model in Indonesia through the analysis of subscriber-generated information sourced from a custom built self-care portal which is branded ‘AXIS Net’.</p>\r\n<p style=\"text-align: justify;\">In turn, the data analysis has enabled AXIS to stratify their base of circa twenty million subscribers into eighteen precisely-defined micro segments, each with discrete behavioral attributes and actionable characteristics. The company has used this information to generate a continuous stream of segment-specific direct marketing promotions in order to stimulate customer adoption and usage.</p>\r\n\r\n<h5 style=\"text-align: justify;\"><b>What are the new revenue sources from Big Data?</b></h5>\r\n<p style=\"text-align: justify;\">The competitive environment in which any incumbent mobile operator is participating today is radically different to the market place in which they first launched their services.  Invariably they are confronting a new breed of competitors resulting from convergence, where traditional device and service lines blur and companies diversify outside of their original markets.</p>\r\n<p style=\"text-align: justify;\">Intense competition and commoditisation of communications services are driving increased network traffic and usage, but currently it is the new wave OTT messaging providers that are winning the battle for consumer mindshare and hence taking increasing revenue share.</p>\r\n<p style=\"text-align: justify;\">In order to assert their position in this newly-emerging eco-system, mobile operators are pursuing new lines of business that have the potential both to monetize the value of their big data assets and to entrench the operators as a pivotal player in these markets:</p>\r\n<p align=\"center\"><img class=\"size-full wp-image-2548 aligncenter\" alt=\"Post - big data chart 3\" src=\"http://redwingconsulting.com/wp-content/uploads/Post-big-data-chart-3.jpg\" width=\"503\" height=\"233\" /></p>\r\n<p style=\"text-align: justify;\"><b>Customer insights</b> - aggregated and anonymised mobile subscriber data has extreme value for a wide array of commercial and public services organisations: retailers (store location planning, campaign design), local government administrations (urban planning), advertising companies (outdoor media mapping), sports and entertainment venues (audience profiling).</p>\r\n<p style=\"text-align: justify;\"><b>Data hosting</b> - by virtue of their service provider legacy, strict industry-wide regulatory framework and data protection obligations, the mobile operators have developed very strong trust relationships with consumers and businesses alike. This opens up the prospect of operators utilising their data assets in order to host security and authentication-based services on behalf of financial institutions, government agencies and e-commerce companies. Identity management, access control and user authentication are all part of the service portfolios being developed by the leading US and European operators.</p>\r\n<p style=\"text-align: justify;\"><b>Third party applications</b> - rather than viewing companies which provide digital services over the network as competitors, increasingly operators are seeing them as business partners. In principle, any service that requires a set of enabling utilities such as customer billing, problem resolution, security and authentication services can be interfaced directly with the host systems and databases in the mobile operator environment. The demand for these hard-wired services will grow rapidly as e-commerce, mobile healthcare and machine-to-machine (M2M) applications become ubiquitous.</p>\r\n<p style=\"text-align: justify;\">The incumbent network operators therefore have the opportunity to create a ‘two-sided’ business model, whereby they leverage the latent worth of their unique assets - namely their captive subscriber data and their accumulated reputation capital.</p>\r\n\r\n<ul style=\"text-align: justify;\">\r\n	<li>Firstly, they create more intimate relationships with their existing ‘downstream’ mobile subscribers, through a relentless focus on customer experience management and service personalization</li>\r\n	<li>Secondly, they form ‘upstream’ strategic partnerships with both private and public sector organizations, underpinned by a new product and service portfolio founded on the principles of privacy, trust and security</li>\r\n</ul>\r\n<p style=\"text-align: justify;\">Executed well, this two-sided approach is virtually impossible for any communications service provider without a self-provisioned network to emulate successfully.  The pathway for the network operators to assume the central position in the rapidly-evolving mobile services eco-system is wide open.</p>\r\n&nbsp;','Is big data monetization the Jewel in the Crown for telecom operators?','','inherit','closed','open','','2544-revision-v1','','','2013-08-11 13:05:29','2013-08-11 13:05:29','',2544,'http://redwingconsulting.com/uncategorized/2544-revision-v1/',0,'revision','',0),(2583,5,'2013-08-18 06:08:43','2013-08-18 06:08:43','','RSS feed','','publish','closed','open','','rss-feed','','','2013-09-03 15:57:33','2013-09-03 15:57:33','',0,'http://redwingconsulting.com/?p=2583',1,'nav_menu_item','',0),(2587,5,'2013-09-09 03:16:31','2013-09-09 03:16:31','<h4 style=\"text-align: justify;\"><img class=\"alignnone size-full wp-image-2855\" alt=\"Structured process for commercializing big data graphic\" src=\"http://redwingconsulting.com/wp-content/uploads/Structured-process-for-commercializing-big-data-graphic.jpg\" width=\"700\" height=\"240\" /></h4>\r\n<h4 style=\"text-align: justify;\"><b>Mobile operators have unique access to the personal and business interactions that their customers generate via their use of phones, tablets, laptops and other wireless devices. Unlocking the potential of these information assets demands that MNOs have a coherent and integrated approach to develop new Big Data products.<br /> </b></h4>\r\n<h5 style=\"text-align: justify;\"><b>Establishing the basics<br /> </b></h5>\r\n<p style=\"text-align: justify;\">At the organization level, three main sets of processes need to be defined to manage information assets:</p>\r\n<ul style=\"text-align: justify;\">\r\n<li>An enterprise-wide ownership framework for the end-to-end management of data - from the moment of creation through to the point of use.</li>\r\n<li>Clear goals for how the data will be used - whether for optimizing the service delivery platform, developing closer relationships with customers and anticipating or responding to market changes.</li>\r\n<li>Detailed policies and procedures that govern how data is collected, analyzed, and acted upon.</li>\r\n</ul>\r\n<h5 style=\"text-align: justify;\"><b>Managing data assets<br /> </b></h5>\r\n<p>The ‘D4’ Process Model is a standard framework being adopted widely within the global network operator community. It characterizes the four primary development phases of data asset management in complex service delivery environments.</p>\r\n<p align=\"center\"> <img class=\"size-full wp-image-2589 aligncenter\" alt=\"Post - big data monetisation chart 1\" src=\"http://redwingconsulting.com/wp-content/uploads/Post-big-data-monetisation-chart-1.jpg\" width=\"429\" height=\"300\" /></p>\r\n<p style=\"text-align: justify;\">Each of the four phases has its own inherent complexity, and rigorous discipline is required in order to maintain the integrity of the end-to-end data management process.</p>\r\n<ol style=\"text-align: justify;\">\r\n<li><b>Data acquisition</b>.  Quality-tested, contextually-relevant and easily interpreted data is a required to drive effective analysis and action. This requires significant workflow planning and investment in systems and processes - even machine-generated and curated data is error-prone.</li>\r\n<li><b>Discovery. </b>This is the phase of the process where most management attention is currently being focused.  The fierce competition for data sciences talent is a direct consequence of the need for companies to create first mover in-house analytics capabilities.</li>\r\n<li><b>Delivery. </b>Big Data products are created by pre-packaging data or providing customized access to data sets, dependent on customer needs. Securing the trust and confidence of customers is the “acid test” of any Big Data product, and requires data accuracy and timeliness together with raw data and visualization interfaces.</li>\r\n<li><b>Dollars. </b>A Big Data product also requires an associated business model, which defines the target market, the basis for charging, and the associated processing and delivery costs. Ultimately, product profitability is the measure of success.</li>\r\n</ol>\r\n<p style=\"text-align: justify;\">The D4 Process Model thus provides a mechanism for embedding structure into the planning and implementation of early stage Big Data initiatives, and helps teams break down a complex task into a simpler set of intermediate steps.</p>\r\n<p style=\"text-align: justify;\">The D4 process acts as an overall management approach when developing Big Data products, as outlined in our <a title=\"Productizing Big Data\" href=\"http://redwingconsulting.com/productizing-big-data/\"><span style=\"text-decoration: underline;\">Productizing Big Data</span></a> page.</p>\r\n<p style=\"text-align: justify;\"> </p>','A structured process for commercializing Big Data products','Operators are increasingly focusing on the strategic and operational implications of aligning their organizations to address the Big Data opportunity.','publish','closed','open','','structured-process-commercializing-big-data-products','','','2013-09-19 11:26:21','2013-09-19 11:26:21','',0,'http://redwingconsulting.com/?p=2587',0,'post','',0),(2589,5,'2013-08-26 05:23:09','2013-08-26 05:23:09','','Post - big data monetisation chart 1','','inherit','closed','open','','post-big-data-monetisation-chart-1','','','2013-08-26 05:23:09','2013-08-26 05:23:09','',2587,'http://redwingconsulting.com/wp-content/uploads/Post-big-data-monetisation-chart-1.jpg',0,'attachment','image/jpeg',0),(2590,5,'2013-08-26 05:24:27','2013-08-26 05:24:27','<img class=\"alignnone size-full wp-image-2588\" alt=\"Post - big data monetisation graphic\" src=\"http://redwingconsulting.com/wp-content/uploads/Post-big-data-monetisation-graphic.jpg\" width=\"700\" height=\"200\" />\r\n<h4 style=\"text-align: justify;\"><b>Mobile network operators (MNOs) have the highest degree of transaction-intensity of any comparable service provider sector. They process millions of voice calling and data messaging records on a daily basis, in addition to massive streams of related information i.e. subscriber service orders, cellular network reports, customer care inquiries and customer billing data. Moreover, by carrying traffic from social media applications and ‘over the top’ instant messaging utilities, MNOs now have unique access to the personal and business-oriented interactions that their subscribers generate via their use of wireless-enabled services. Increasingly, operators are turning their attention to the strategic and operational implications of this market phenomenon and in particular how they align their organizations to address this ‘Big Data’ opportunity. </b></h4>\r\n<h5 style=\"text-align: justify;\"><b>What is the starting point for operators?</b></h5>\r\n<p style=\"text-align: justify;\">Unlocking the potential of these captive information assets - structured and unstructured, internal and external - demands that MNOs have a coherent and integrated data strategy.</p>\r\n<p style=\"text-align: justify;\">The principal elements of any such strategic template include:</p>\r\n\r\n<ul>\r\n	<li>Establishing an enterprise-wide ownership framework for the end-to-end management of data - from the moment of creation through to the point of use.</li>\r\n	<li>Setting clear goals for how the data will be used - whether for optimizing the service delivery platform, developing closer relationships with customers and anticipating or responding to market changes.</li>\r\n	<li>Determining the detailed policies and procedures that govern how data is collected, analyzed, and acted upon.</li>\r\n</ul>\r\n<h5 style=\"text-align: justify;\"><b>How best are operator data assets managed?</b></h5>\r\n<p style=\"text-align: justify;\">The ‘D4’ Process Model is a standard framework being adopted widely within the global network operator community. It characterizes the four primary development phases of data asset management in complex service delivery environments.</p>\r\n<p align=\"center\"> <img class=\"size-full wp-image-2589 aligncenter\" alt=\"Post - big data monetisation chart 1\" src=\"http://redwingconsulting.com/wp-content/uploads/Post-big-data-monetisation-chart-1.jpg\" width=\"429\" height=\"300\" /></p>\r\n<p style=\"text-align: justify;\"></p>\r\n<p style=\"text-align: justify;\">Each of the four phases has its own inherent complexity, and rigorous discipline is required in order to maintain the integrity of the end-to-end data management process.</p>\r\n\r\n<ol>\r\n	<li><b>Data acquisition</b>.  Quality-tested, contextually-relevant and easily interpreted data is a desirable pre-requisite for downstream analysis and action. However, this level of quality requires significant workflow planning and investment in systems and processes - even machine-generated and curated data is error-prone.</li>\r\n	<li><b>Discovery. </b>This is the phase of the process where most management attention is currently being focused.  The fierce competition for data sciences talent is a direct consequence of the need for companies to create first mover in-house analytics capabilities. And the various insider debates continue to rage i.e. “does math now trump science?” and “will intuition always beat big data?”</li>\r\n	<li><b>Delivery. </b>Presenting the final analysis results to a key decision-maker and securing their trust in and acceptance of the findings is the “acid test” of any Big Data initiative. Enhancing an existing business process such as new service development with fresh data-driven insights is another benchmark of credibility. The investment in data visualization tools is evidence of the criticality of this step.</li>\r\n	<li><b>Dollars. </b>Profitable revenue generation or measurable business value creation is the end game of any Big Data initiative - ROI is the only metric that counts ultimately.</li>\r\n</ol>\r\n<p style=\"text-align: justify;\">The aggregated customer information being accumulated on a daily basis by MNOs holds the promise of augmenting the existing datasets available to third party organizations - i.e. public and private service organizations, advertising agencies, media publishers, government agencies, etc.</p>\r\n<p style=\"text-align: justify;\">This is the potential pay-off for the MNOs in respect of their investment in implementing these end-to-end data management processes and ultimately to building out a value-producing customer data organization.</p>\r\n<p style=\"text-align: justify;\">The D4 Process Model provides a mechanism for embedding structure into the planning and implementation of early stage Big Data initiatives.</p>\r\n\r\n<h5 style=\"text-align: justify;\"><b>What are the preferred organization models?</b></h5>\r\n<p style=\"text-align: justify;\">MNOs must also define the right organizational structure for managing any significant Big Data project - one that can effectively align the demands of the business with the technology requirements needed to support those demands. Such initiatives necessarily involve an element of cultural change within the operator, as they require collaboration across conventional functional and business unit silos.</p>\r\n<p style=\"text-align: justify;\">Arriving at the appropriate cross-functional, cooperative model for leveraging data assets involves some degree of compromise and trade-offs between the various stakeholder groups. Operators begin at different points along the evolution path, with different organizational structures and levels of maturity, and varying sets of capabilities. There is no ‘cookie cutter’ approach at this stage of the Big Data life cycle.</p>\r\n<p style=\"text-align: justify;\">There are three discrete organization models that are currently being implemented across those MNOs who are actively pursuing Big Data initiatives:</p>\r\n\r\n<ul>\r\n	<li style=\"text-align: justify;\">IT systems-led (including a dedicated data analytics group)</li>\r\n	<li style=\"text-align: justify;\">Business function-led (with Marketing and/or Finance as the lead functions)</li>\r\n	<li style=\"text-align: justify;\">Matrix organization (a hybrid IT-Marketing-Finance group)</li>\r\n</ul>\r\n<table style=\"width: 618px;\" border=\"1\" cellspacing=\"0\" cellpadding=\"0\">\r\n<tbody>\r\n<tr>\r\n<td width=\"92\">\r\n<p align=\"center\"><b>Model</b></p>\r\n</td>\r\n<td width=\"265\">\r\n<p align=\"center\"><b>Benefits</b></p>\r\n</td>\r\n<td width=\"261\">\r\n<p align=\"center\"><b>Challenges</b></p>\r\n</td>\r\n</tr>\r\n<tr>\r\n<td width=\"92\">\r\n<p align=\"center\">IT systems-\r\nled</p>\r\n</td>\r\n<td width=\"265\">Maintain compliance with enterprise standards\r\n\r\nEnsures consistency of tool selections\r\n\r\nOptimises the deployment of IT resources\r\n\r\nManages  overall systems integrity</td>\r\n<td width=\"261\">Lacks visibility of business strategy\r\n\r\nRemote from operational dynamics\r\n\r\nOvert focus on technology solutions</td>\r\n</tr>\r\n<tr>\r\n<td width=\"92\">\r\n<p align=\"center\">Business function-\r\nled</p>\r\n</td>\r\n<td width=\"265\">Ensures alignment with strategic vision\r\n\r\nGreater understanding of business unit needs\r\n\r\nStrong advocacy for expansive approach\r\n\r\nExternal market-facing orientation</td>\r\n<td width=\"261\">Limited visibility of IT assets and skills\r\n\r\nLittle understanding of Big Data technology\r\n\r\nRisk of undermining existing IT investments</td>\r\n</tr>\r\n<tr>\r\n<td width=\"92\">\r\n<p align=\"center\">Matrix organization</p>\r\n</td>\r\n<td width=\"265\">Headed by senior leader with hybrid skills\r\n\r\nEnsures coherent and balanced strategy\r\n\r\nLikely to secure enterprise-wide support</td>\r\n<td width=\"261\">Higher direct and indirect costs\r\n\r\nAdds complexity to the wider organization\r\n\r\nDecision making cycle times may expand</td>\r\n</tr>\r\n</tbody>\r\n</table>\r\n&nbsp;\r\n<p style=\"text-align: justify;\">Given the clear potential for creating new and sustainable revenue streams from Big Data initiatives, it is likely that the majority of MNOs will elect to form matrix organizations over time as a critical mass of Big Data resources is established.</p>\r\n<p style=\"text-align: justify;\">This structure implies the leadership of senior executive who understands the MNO business and has a clear line of sight into C-suite priorities. In addition, this leader must have considerable authority to make key decisions about investment priorities with regard to both IT and business resources, a high degree of respect among both business and IT stakeholders, and the ability to balance short-term business needs with longer-term goals for building out the necessary data capabilities.</p>\r\n<p style=\"text-align: justify;\">As such identifying and attracting such talent (if unavailable internally) is a potential drag on progress in gearing up to attack the Big Data opportunity.</p>\r\n<p style=\"text-align: justify;\">The war for talent is not confined to the fierce competition for data scientists!</p>','How mobile operators are tooling up for Big Data','','inherit','closed','open','','2587-revision-v1','','','2013-08-26 05:24:27','2013-08-26 05:24:27','',2587,'http://redwingconsulting.com/uncategorized/2587-revision-v1/',0,'revision','',0),(2591,5,'2013-08-26 05:26:17','2013-08-26 05:26:17','','Post - big data monetisation chart 2','','inherit','closed','open','','post-big-data-monetisation-chart-2','','','2013-08-26 05:26:17','2013-08-26 05:26:17','',2587,'http://redwingconsulting.com/wp-content/uploads/Post-big-data-monetisation-chart-2.jpg',0,'attachment','image/jpeg',0),(2592,5,'2013-08-26 05:26:33','2013-08-26 05:26:33','<img class=\"alignnone size-full wp-image-2588\" alt=\"Post - big data monetisation graphic\" src=\"http://redwingconsulting.com/wp-content/uploads/Post-big-data-monetisation-graphic.jpg\" width=\"700\" height=\"200\" />\r\n<h4 style=\"text-align: justify;\"><b>Mobile network operators (MNOs) have the highest degree of transaction-intensity of any comparable service provider sector. They process millions of voice calling and data messaging records on a daily basis, in addition to massive streams of related information i.e. subscriber service orders, cellular network reports, customer care inquiries and customer billing data. Moreover, by carrying traffic from social media applications and ‘over the top’ instant messaging utilities, MNOs now have unique access to the personal and business-oriented interactions that their subscribers generate via their use of wireless-enabled services. Increasingly, operators are turning their attention to the strategic and operational implications of this market phenomenon and in particular how they align their organizations to address this ‘Big Data’ opportunity. </b></h4>\r\n<h5 style=\"text-align: justify;\"><b>What is the starting point for operators?</b></h5>\r\n<p style=\"text-align: justify;\">Unlocking the potential of these captive information assets - structured and unstructured, internal and external - demands that MNOs have a coherent and integrated data strategy.</p>\r\n<p style=\"text-align: justify;\">The principal elements of any such strategic template include:</p>\r\n\r\n<ul>\r\n	<li>Establishing an enterprise-wide ownership framework for the end-to-end management of data - from the moment of creation through to the point of use.</li>\r\n	<li>Setting clear goals for how the data will be used - whether for optimizing the service delivery platform, developing closer relationships with customers and anticipating or responding to market changes.</li>\r\n	<li>Determining the detailed policies and procedures that govern how data is collected, analyzed, and acted upon.</li>\r\n</ul>\r\n<h5 style=\"text-align: justify;\"><b>How best are operator data assets managed?</b></h5>\r\n<p style=\"text-align: justify;\">The ‘D4’ Process Model is a standard framework being adopted widely within the global network operator community. It characterizes the four primary development phases of data asset management in complex service delivery environments.</p>\r\n<p align=\"center\"> <img class=\"size-full wp-image-2589 aligncenter\" alt=\"Post - big data monetisation chart 1\" src=\"http://redwingconsulting.com/wp-content/uploads/Post-big-data-monetisation-chart-1.jpg\" width=\"429\" height=\"300\" /></p>\r\n<p style=\"text-align: justify;\"></p>\r\n<p style=\"text-align: justify;\">Each of the four phases has its own inherent complexity, and rigorous discipline is required in order to maintain the integrity of the end-to-end data management process.</p>\r\n\r\n<ol>\r\n	<li><b>Data acquisition</b>.  Quality-tested, contextually-relevant and easily interpreted data is a desirable pre-requisite for downstream analysis and action. However, this level of quality requires significant workflow planning and investment in systems and processes - even machine-generated and curated data is error-prone.</li>\r\n	<li><b>Discovery. </b>This is the phase of the process where most management attention is currently being focused.  The fierce competition for data sciences talent is a direct consequence of the need for companies to create first mover in-house analytics capabilities. And the various insider debates continue to rage i.e. “does math now trump science?” and “will intuition always beat big data?”</li>\r\n	<li><b>Delivery. </b>Presenting the final analysis results to a key decision-maker and securing their trust in and acceptance of the findings is the “acid test” of any Big Data initiative. Enhancing an existing business process such as new service development with fresh data-driven insights is another benchmark of credibility. The investment in data visualization tools is evidence of the criticality of this step.</li>\r\n	<li><b>Dollars. </b>Profitable revenue generation or measurable business value creation is the end game of any Big Data initiative - ROI is the only metric that counts ultimately.</li>\r\n</ol>\r\n<p style=\"text-align: justify;\">The aggregated customer information being accumulated on a daily basis by MNOs holds the promise of augmenting the existing datasets available to third party organizations - i.e. public and private service organizations, advertising agencies, media publishers, government agencies, etc.</p>\r\n<p style=\"text-align: justify;\">This is the potential pay-off for the MNOs in respect of their investment in implementing these end-to-end data management processes and ultimately to building out a value-producing customer data organization.</p>\r\n<p style=\"text-align: justify;\">The D4 Process Model provides a mechanism for embedding structure into the planning and implementation of early stage Big Data initiatives.</p>\r\n\r\n<h5 style=\"text-align: justify;\"><b>What are the preferred organization models?</b></h5>\r\n<p style=\"text-align: justify;\">MNOs must also define the right organizational structure for managing any significant Big Data project - one that can effectively align the demands of the business with the technology requirements needed to support those demands. Such initiatives necessarily involve an element of cultural change within the operator, as they require collaboration across conventional functional and business unit silos.</p>\r\n<p style=\"text-align: justify;\">Arriving at the appropriate cross-functional, cooperative model for leveraging data assets involves some degree of compromise and trade-offs between the various stakeholder groups. Operators begin at different points along the evolution path, with different organizational structures and levels of maturity, and varying sets of capabilities. There is no ‘cookie cutter’ approach at this stage of the Big Data life cycle.</p>\r\n<p style=\"text-align: justify;\">There are three discrete organization models that are currently being implemented across those MNOs who are actively pursuing Big Data initiatives:</p>\r\n\r\n<ul>\r\n	<li style=\"text-align: justify;\">IT systems-led (including a dedicated data analytics group)</li>\r\n	<li style=\"text-align: justify;\">Business function-led (with Marketing and/or Finance as the lead functions)</li>\r\n	<li style=\"text-align: justify;\">Matrix organization (a hybrid IT-Marketing-Finance group)</li>\r\n</ul>\r\n<p style=\"text-align: justify;\"><img class=\"alignnone size-full wp-image-2591\" alt=\"Post - big data monetisation chart 2\" src=\"http://redwingconsulting.com/wp-content/uploads/Post-big-data-monetisation-chart-2.jpg\" width=\"949\" height=\"522\" /></p>\r\n<p style=\"text-align: justify;\">Given the clear potential for creating new and sustainable revenue streams from Big Data initiatives, it is likely that the majority of MNOs will elect to form matrix organizations over time as a critical mass of Big Data resources is established.</p>\r\n<p style=\"text-align: justify;\">This structure implies the leadership of senior executive who understands the MNO business and has a clear line of sight into C-suite priorities. In addition, this leader must have considerable authority to make key decisions about investment priorities with regard to both IT and business resources, a high degree of respect among both business and IT stakeholders, and the ability to balance short-term business needs with longer-term goals for building out the necessary data capabilities.</p>\r\n<p style=\"text-align: justify;\">As such identifying and attracting such talent (if unavailable internally) is a potential drag on progress in gearing up to attack the Big Data opportunity.</p>\r\n<p style=\"text-align: justify;\">The war for talent is not confined to the fierce competition for data scientists!</p>','How mobile operators are tooling up for Big Data','','inherit','closed','open','','2587-revision-v1','','','2013-08-26 05:26:33','2013-08-26 05:26:33','',2587,'http://redwingconsulting.com/uncategorized/2587-revision-v1/',0,'revision','',0),(2615,5,'2013-08-30 07:57:43','2013-08-30 07:57:43','<img class=\"alignnone size-full wp-image-2588\" alt=\"Post - big data monetisation graphic\" src=\"http://redwingconsulting.com/wp-content/uploads/Post-big-data-monetisation-graphic.jpg\" width=\"700\" height=\"200\" />\r\n<h4 style=\"text-align: justify;\"><b>Mobile network operators (MNOs) have the highest degree of transaction-intensity of any comparable service provider sector. They process millions of voice calling and data messaging records on a daily basis, in addition to massive streams of related information i.e. subscriber service orders, cellular network reports, customer care inquiries and customer billing data. Moreover, by carrying traffic from social media applications and ‘over the top’ instant messaging utilities, MNOs now have unique access to the personal and business-oriented interactions that their subscribers generate via their use of wireless-enabled services. Increasingly, operators are turning their attention to the strategic and operational implications of this market phenomenon and in particular how they align their organizations to address this ‘Big Data’ opportunity. </b></h4>\r\n<h5 style=\"text-align: justify;\"><b>What is the starting point for operators?</b></h5>\r\n<p style=\"text-align: justify;\">Unlocking the potential of these captive information assets - structured and unstructured, internal and external - demands that MNOs have a coherent and integrated data strategy.</p>\r\n<p style=\"text-align: justify;\">The principal elements of any such strategic template include:</p>\r\n\r\n<ul>\r\n	<li>Establishing an enterprise-wide ownership framework for the end-to-end management of data - from the moment of creation through to the point of use.</li>\r\n	<li>Setting clear goals for how the data will be used - whether for optimizing the service delivery platform, developing closer relationships with customers and anticipating or responding to market changes.</li>\r\n	<li>Determining the detailed policies and procedures that govern how data is collected, analyzed, and acted upon.</li>\r\n</ul>\r\n<h5 style=\"text-align: justify;\"><b>How best are operator data assets managed?</b></h5>\r\n<p style=\"text-align: justify;\">The ‘D4’ Process Model is a standard framework being adopted widely within the global network operator community. It characterizes the four primary development phases of data asset management in complex service delivery environments.</p>\r\n<p align=\"center\"> <img class=\"size-full wp-image-2589 aligncenter\" alt=\"Post - big data monetisation chart 1\" src=\"http://redwingconsulting.com/wp-content/uploads/Post-big-data-monetisation-chart-1.jpg\" width=\"429\" height=\"300\" /></p>\r\n<p style=\"text-align: justify;\">Each of the four phases has its own inherent complexity, and rigorous discipline is required in order to maintain the integrity of the end-to-end data management process.</p>\r\n\r\n<ol>\r\n	<li><b>Data acquisition</b>.  Quality-tested, contextually-relevant and easily interpreted data is a desirable pre-requisite for downstream analysis and action. However, this level of quality requires significant workflow planning and investment in systems and processes - even machine-generated and curated data is error-prone.</li>\r\n	<li><b>Discovery. </b>This is the phase of the process where most management attention is currently being focused.  The fierce competition for data sciences talent is a direct consequence of the need for companies to create first mover in-house analytics capabilities. And the various insider debates continue to rage i.e. “does math now trump science?” and “will intuition always beat big data?”</li>\r\n	<li><b>Delivery. </b>Presenting the final analysis results to a key decision-maker and securing their trust in and acceptance of the findings is the “acid test” of any Big Data initiative. Enhancing an existing business process such as new service development with fresh data-driven insights is another benchmark of credibility. The investment in data visualization tools is evidence of the criticality of this step.</li>\r\n	<li><b>Dollars. </b>Profitable revenue generation or measurable business value creation is the end game of any Big Data initiative - ROI is the only metric that counts ultimately.</li>\r\n</ol>\r\n<p style=\"text-align: justify;\">The aggregated customer information being accumulated on a daily basis by MNOs holds the promise of augmenting the existing datasets available to third party organizations - i.e. public and private service organizations, advertising agencies, media publishers, government agencies, etc.</p>\r\n<p style=\"text-align: justify;\">This is the potential pay-off for the MNOs in respect of their investment in implementing these end-to-end data management processes and ultimately to building out a value-producing customer data organization.</p>\r\n<p style=\"text-align: justify;\">The D4 Process Model provides a mechanism for embedding structure into the planning and implementation of early stage Big Data initiatives.</p>\r\n\r\n<h5 style=\"text-align: justify;\"><b>What are the preferred organization models?</b></h5>\r\n<p style=\"text-align: justify;\">MNOs must also define the right organizational structure for managing any significant Big Data project - one that can effectively align the demands of the business with the technology requirements needed to support those demands. Such initiatives necessarily involve an element of cultural change within the operator, as they require collaboration across conventional functional and business unit silos.</p>\r\n<p style=\"text-align: justify;\">Arriving at the appropriate cross-functional, cooperative model for leveraging data assets involves some degree of compromise and trade-offs between the various stakeholder groups. Operators begin at different points along the evolution path, with different organizational structures and levels of maturity, and varying sets of capabilities. There is no ‘cookie cutter’ approach at this stage of the Big Data life cycle.</p>\r\n<p style=\"text-align: justify;\">There are three discrete organization models that are currently being implemented across those MNOs who are actively pursuing Big Data initiatives:</p>\r\n\r\n<ul>\r\n	<li style=\"text-align: justify;\">IT systems-led (including a dedicated data analytics group)</li>\r\n	<li style=\"text-align: justify;\">Business function-led (with Marketing and/or Finance as the lead functions)</li>\r\n	<li style=\"text-align: justify;\">Matrix organization (a hybrid IT-Marketing-Finance group)</li>\r\n</ul>\r\n<p style=\"text-align: justify;\"><img class=\"alignnone size-full wp-image-2591\" alt=\"Post - big data monetisation chart 2\" src=\"http://redwingconsulting.com/wp-content/uploads/Post-big-data-monetisation-chart-2.jpg\" width=\"949\" height=\"522\" /></p>\r\n<p style=\"text-align: justify;\">Given the clear potential for creating new and sustainable revenue streams from Big Data initiatives, it is likely that the majority of MNOs will elect to form matrix organizations over time as a critical mass of Big Data resources is established.</p>\r\n<p style=\"text-align: justify;\">This structure implies the leadership of senior executive who understands the MNO business and has a clear line of sight into C-suite priorities. In addition, this leader must have considerable authority to make key decisions about investment priorities with regard to both IT and business resources, a high degree of respect among both business and IT stakeholders, and the ability to balance short-term business needs with longer-term goals for building out the necessary data capabilities.</p>\r\n<p style=\"text-align: justify;\">As such identifying and attracting such talent (if unavailable internally) is a potential drag on progress in gearing up to attack the Big Data opportunity.</p>\r\n<p style=\"text-align: justify;\">The war for talent is not confined to the fierce competition for data scientists!</p>','How mobile operators are tooling up for Big Data','','inherit','closed','open','','2587-revision-v1','','','2013-08-30 07:57:43','2013-08-30 07:57:43','',2587,'http://redwingconsulting.com/uncategorized/2587-revision-v1/',0,'revision','',0),(2632,5,'2013-09-03 12:47:21','2013-09-03 12:47:21','','Post - welcome to our new site graphic','','inherit','closed','open','','post-welcome-to-our-new-site-graphic','','','2013-09-03 12:47:21','2013-09-03 12:47:21','',1891,'http://redwingconsulting.com/wp-content/uploads/Post-welcome-to-our-new-site-graphic.png',0,'attachment','image/png',0),(2633,5,'2013-09-03 13:02:14','2013-09-03 13:02:14','<p style=\"text-align: justify;\"><a href=\"http://redwingconsulting.com/general-posts/welcome-to-redwingconsultings-website/attachment/post-welcome-to-our-new-site-graphic/\" rel=\"attachment wp-att-2632\"><img class=\"alignnone size-full wp-image-2632\" alt=\"Post - welcome to our new site graphic\" src=\"http://redwingconsulting.com/wp-content/uploads/Post-welcome-to-our-new-site-graphic.png\" width=\"700\" height=\"180\" /></a></p>\r\n<p style=\"text-align: justify;\"><strong><span style=\"color: #993300;\">Welcome to the new Redwing Consulting website!</span></strong></p>\r\n<p style=\"text-align: justify;\">This website aims to address the commercial, organizational and marketing issues that mobile operators and telcos face as they monetize their Big Data assets.</p>\r\n<p style=\"text-align: justify;\">The telecoms industry is entering a critical phase as the seismic shift from voice and sms towards data services continues apace. This shift will require a dramatic transformation of telecoms organizations in all markets around the world.</p>\r\n<p style=\"text-align: justify;\">A critical part of that transformation will be turning the incredibly rich data assets owned by every telecoms operator into profitable revenue streams.</p>\r\n<p style=\"text-align: justify;\">Building on over twenty years experience of helping telecoms operators to transform their businesses, Redwing brings a powerful market-driven context to the challenge of Big Data monetization, combining end-user analysis with deep insights into the value chains, partnerships and customer-facing processes that will be required to turn Big Data into a major future revenue stream.</p>\r\n<p style=\"text-align: justify;\">We believe telecoms operators are the natural Big Data companies, and have the potential to combine data analytics with innovative business models in order to compete with - and even exceed - companies such as Google, Facebook and Amazon in this critical future business opportunity.</p>\r\n<p style=\"text-align: justify;\"><strong> <span style=\"color: #993300;\">Yours,</span></strong></p>\r\n<p style=\"text-align: justify;\"><strong><span style=\"color: #993300;\">The Redwing Team</span></strong></p>','Welcome to Redwing Consulting\'s Big Data website!','','inherit','closed','open','','1891-revision-v1','','','2013-09-03 13:02:14','2013-09-03 13:02:14','',1891,'http://redwingconsulting.com/uncategorized/1891-revision-v1/',0,'revision','',0),(2634,5,'2013-09-03 13:11:48','2013-09-03 13:11:48','<img class=\"alignnone size-full wp-image-2549\" alt=\"Post - big data graphic\" src=\"http://redwingconsulting.com/wp-content/uploads/Post-big-data-graphic.jpg\" width=\"700\" height=\"250\" />\r\n<h4 style=\"text-align: justify;\"><b>In the face of shrinking revenues and declining operating margins from their core communications services, mobile operators are retooling their business models in pursuit of new sources of top and bottom line growth.  Mobile carriers have access to unparalleled amounts of customer and network data, and yet they are only just beginning to unlock the value of this information. Historically, operators have assumed the roles of enablers for information flows, with surprisingly little visibility into the context and content of their captive data assets. Utilized intelligently and creatively, this data holds the key to an intimate understanding of customer needs and preferences, and in a broader sense, the successful evolution of the role of operators at the center of the mobile communications eco-system.</b></h4>\r\n<h5 style=\"text-align: justify;\"><b>What is Big Data for the operators?</b></h5>\r\n<p style=\"text-align: justify;\">Mobile operators are the ‘natural’ Big Data companies, given they have a unique view into the behaviour and preferences of millions of customers by virtue of the network data that they process on a daily basis. Any activity which touches the wireless infrastructure - voice calls, data transmissions and app downloads - creates a digital footprint which can be analyzed and synthesized into valuable insights.</p>\r\n<p style=\"text-align: justify;\">And with the average smartphone now being active on the network for twenty hours per day (as measured by global operator Teléfonica), it is clear that mobile devices are becoming deeply embedded into the lives of the majority of users.</p>\r\n<p style=\"text-align: justify;\">The diagram below outlines the diverse nature of the available network data. The decreasing cost of data storage coupled with the availability of high performance computing applications now enables operators to create information-based offerings - not only for their own subscriber base, but also for third party organisations seeking a better understanding of their mobile users.</p>\r\n&nbsp;\r\n<p align=\"center\"><img class=\"size-full wp-image-2546 aligncenter\" alt=\"Post - big data chart 1\" src=\"http://redwingconsulting.com/wp-content/uploads/Post-big-data-chart-1.jpg\" width=\"443\" height=\"297\" /></p>\r\n<p style=\"text-align: justify;\"><strong>Structured data</strong> is the accumulation of bulk transaction and profile records amassed by operators on a daily basis:</p>\r\n\r\n<ul style=\"text-align: justify;\">\r\n	<li>Itemized calling and messaging records - CDRs/xDRs</li>\r\n	<li>Electronic data records - Web logs, searches</li>\r\n	<li>Geo-positioning data records - Location coordinates, time, duration</li>\r\n	<li>Billing profile records - Gender, age, address, spend</li>\r\n</ul>\r\n<p style=\"text-align: justify;\"><strong>Unstructured data</strong> reflects the detailed interactions between subscribers within the network represented by the exchange of textual, numeric and graphical content:</p>\r\n\r\n<ul style=\"text-align: justify;\">\r\n	<li>Social media posts</li>\r\n	<li>Web browsing</li>\r\n	<li>Media downloads and streams</li>\r\n	<li>E-books and newsreader content</li>\r\n	<li>App usage and interactions</li>\r\n</ul>\r\n<p style=\"text-align: justify;\"><strong>Inferred data</strong> comprises the patterns of behaviour derived from observed social media activity and point-to-point movements within the network service area</p>\r\n\r\n<ul>\r\n	<li style=\"text-align: justify;\">Social graph and influence graph - relationships, personal interests, attitudes, sentiments</li>\r\n	<li style=\"text-align: justify;\">Location-based activity and context - retail footfall, travel dynamics, social preferences</li>\r\n</ul>\r\n<p style=\"text-align: justify;\">With this wealth of data becoming accessible to operators, their attention is turning to the use of advanced data analytics in order to drive internal initiatives - such as customer loyalty programmes and service personalisation - as well as monetizing the latent value of this information with the development of new offerings for B2B markets.</p>\r\n<p style=\"text-align: justify;\">Over time subscriber data with this degree of specificity and richness has the potential to become a new asset class - with a corresponding balance sheet valuation - for network operators.</p>\r\n<b>How are the operators exploiting this opportunity?</b>\r\n<p style=\"text-align: justify;\">The mobile operators with ‘smart’ capabilities such as dynamic network policy management, high performance computing and in-memory analytics are able to utilize these data assets in order to manage the customer experience in an increasingly intimate manner.</p>\r\n<p style=\"text-align: justify;\">The “who, what, when and how” dimensions of marketing campaign design and management take on new levels of specificity and precision with the so-called ‘720-degree’ view of customers uniquely available to operators:</p>\r\n\r\n<ul style=\"text-align: justify;\">\r\n	<li>An internal, 360-degree view of their customers i.e. what are their product and service needs? how and when and are they using the services? what stimulates greater engagement levels?</li>\r\n	<li>An external, 360-degree view of how they utilize the available services in their daily lives i.e. where do they live, work and play? who are they interacting with? how and why are their services preferences shifting?</li>\r\n</ul>\r\n<p style=\"text-align: justify;\">This adds a powerful dimension to the market segmentation process, as well as informing the customer experience and campaign design programs that flow from it. By knowing more about their subscriber base, operators can devise precise marketing messages that reach the right target customers, at the right time and most importantly in the right context.</p>\r\n<p style=\"text-align: justify;\">The fusion of subscriber, network and social media data now will allow operators to perform their ‘business-as-usual’ processes more efficiently and effectively - defining new market segments, interacting dynamically with both customers and channel partners and proactively addressing their specific demands as individual stakeholders.</p>\r\n<p align=\"center\"><img class=\"size-full wp-image-2547 alignnone\" alt=\"Post - big data chart 2\" src=\"http://redwingconsulting.com/wp-content/uploads/Post-big-data-chart-2.jpg\" width=\"350\" height=\"245\" /></p>\r\n<p style=\"text-align: justify;\">As an example, a number of operators have been successful in refining their customer segmentation models Indonesia through the analysis of subscriber-generated information sourced from custom built self-care portals.</p>\r\n<p style=\"text-align: justify;\">This data analysis has enabled them to stratify their customer bases into multiple precisely-defined micro segments, each with discrete behavioral attributes and actionable characteristics. These operators have used this information to generate a continuous stream of segment-specific direct marketing promotions in order to stimulate customer adoption and usage.</p>\r\n\r\n<h5 style=\"text-align: justify;\"><b>What are the new revenue sources from Big Data?</b></h5>\r\n<p style=\"text-align: justify;\">The competitive environment in which any incumbent mobile operator is participating today is radically different to the market place in which they first launched their services.  Invariably they are confronting a new breed of competitors resulting from convergence, where traditional device and service lines blur and companies diversify outside of their original markets.</p>\r\n<p style=\"text-align: justify;\">Intense competition and commoditisation of communications services are driving increased network traffic and usage, but currently it is the new wave OTT messaging providers that are winning the battle for consumer mindshare and hence taking increasing revenue share.</p>\r\n<p style=\"text-align: justify;\">In order to assert their position in this newly-emerging eco-system, mobile operators are pursuing new lines of business that have the potential both to monetize the value of their big data assets and to entrench the operators as a pivotal player in these markets:</p>\r\n<p align=\"center\"><img class=\"size-full wp-image-2548 aligncenter\" alt=\"Post - big data chart 3\" src=\"http://redwingconsulting.com/wp-content/uploads/Post-big-data-chart-3.jpg\" width=\"503\" height=\"233\" /></p>\r\n<p style=\"text-align: justify;\"><b>Customer insights</b> - aggregated and anonymised mobile subscriber data has extreme value for a wide array of commercial and public services organisations: retailers (store location planning, campaign design), local government administrations (urban planning), advertising companies (outdoor media mapping), sports and entertainment venues (audience profiling).</p>\r\n<p style=\"text-align: justify;\"><b>Data hosting</b> - by virtue of their service provider legacy, strict industry-wide regulatory framework and data protection obligations, the mobile operators have developed very strong trust relationships with consumers and businesses alike. This opens up the prospect of operators utilising their data assets in order to host security and authentication-based services on behalf of financial institutions, government agencies and e-commerce companies. Identity management, access control and user authentication are all part of the service portfolios being developed by the leading US and European operators.</p>\r\n<p style=\"text-align: justify;\"><b>Third party applications</b> - rather than viewing companies which provide digital services over the network as competitors, increasingly operators are seeing them as business partners. In principle, any service that requires a set of enabling utilities such as customer billing, problem resolution, security and authentication services can be interfaced directly with the host systems and databases in the mobile operator environment. The demand for these hard-wired services will grow rapidly as e-commerce, mobile healthcare and machine-to-machine (M2M) applications become ubiquitous.</p>\r\n<p style=\"text-align: justify;\">The incumbent network operators therefore have the opportunity to create a ‘two-sided’ business model, whereby they leverage the latent worth of their unique assets - namely their captive subscriber data and their accumulated reputation capital.</p>\r\n\r\n<ul style=\"text-align: justify;\">\r\n	<li>Firstly, they create more intimate relationships with their existing ‘downstream’ mobile subscribers, through a relentless focus on customer experience management and service personalization</li>\r\n	<li>Secondly, they form ‘upstream’ strategic partnerships with both private and public sector organizations, underpinned by a new product and service portfolio founded on the principles of privacy, trust and security</li>\r\n</ul>\r\n<p style=\"text-align: justify;\">Executed well, this two-sided approach is virtually impossible for any communications service provider without a self-provisioned network to emulate successfully.  The pathway for the network operators to assume the central position in the rapidly-evolving mobile services eco-system is wide open.</p>\r\n&nbsp;','Big data monetization - the Jewel in the Crown for telecom operators','','inherit','closed','open','','2544-revision-v1','','','2013-09-03 13:11:48','2013-09-03 13:11:48','',2544,'http://redwingconsulting.com/uncategorized/2544-revision-v1/',0,'revision','',0),(2647,5,'2013-03-17 14:29:46','2013-03-17 14:29:46','<a href=\"http://redwingconsulting.com/privacy-policy/attachment/page-privacy-policy-graphic-2/\" rel=\"attachment wp-att-1247\"><img class=\"alignnone size-full wp-image-1247\" alt=\"Page - Privacy Policy - graphic 2\" src=\"http://redwingconsulting.com/wp-content/uploads/Page-Privacy-Policy-graphic-2.jpg\" width=\"700\" height=\"228\" /></a>\r\n<p style=\"text-align: justify;\">Redwing respects the privacy of its customers and visitors. If you have any questions about the operation of our website, please send an email to <a href=\"mailto:siteadmin@redwingconsulting.com\">siteadmin@redwingconsulting.com</a>.</p>\r\n<p style=\"text-align: justify;\">Our website only collects names, email addresses and other personal information from customers and visitors when submitted via one of our online forms, such as our feedback form. This data is used solely by Redwing and is not shared, traded, or sold to third parties under any circumstances.</p>\r\n<p style=\"text-align: justify;\">Customers can edit their personal information by sending an email to request account changes to <a href=\"mailto:siteadmin@redwingconsulting.com\">siteadmin@redwingconsulting.com</a>.</p>\r\n<p style=\"text-align: justify;\">Our website only uses “cookies” for the purposes of improving the performance of the website, and data is only analysed in the aggregate. No cookies are collected for marketing, promotional or other non-website-performance related uses.</p>\r\n<p style=\"text-align: justify;\">Our web-server does record IP addresses from all visitors to our site. An IP address is a number that is automatically assigned to your computer when you use the Internet. We use IP addresses to help diagnose problems with our server, to administer our site, to analyze trends, to track user movement, and to gather broad demographic information—all for the purpose of continually improving our website and delivering personalized, custom content. IP addresses are not linked to personally identifiable information, and their collection is standard procedure in most web-server environments.</p>\r\n<p style=\"text-align: justify;\">Our website may contain links to other websites. Please note that when you click on one of these links, you are entering another website, for which Redwing is not responsible.</p>\r\n<p style=\"text-align: justify;\">By using redwingconsulting.com, you signify your agreement to our privacy policy as stated above. Note that this policy may be revised periodically without notice. Please re-read this policy prior to submitting any personal information if you have concerns about how your information is being collected and used.</p>','Privacy policy','','inherit','closed','open','','190-revision-v1','','','2013-03-17 14:29:46','2013-03-17 14:29:46','',190,'http://redwingconsulting.com/uncategorized/190-revision-v1/',0,'revision','',0),(2648,5,'2013-03-18 12:27:25','2013-03-18 12:27:25','<a href=\"http://redwingconsulting.com/terms-and-conditions/attachment/page-terms-conditions-graphic-2/\" rel=\"attachment wp-att-1253\"><img class=\"alignnone size-full wp-image-1253\" alt=\"Page - Terms &amp; Conditions graphic 2\" src=\"http://redwingconsulting.com/wp-content/uploads/Page-Terms-Conditions-graphic-2.jpg\" width=\"700\" height=\"261\" /></a>\r\n<p style=\"text-align: justify;\">This page tells you the terms of use which you agree to when you use redwingconsulting.com. redwingconsulting.com is owned and managed by Redwing, Level 24 Tower 1, One Raffles Place, Singapore 048616. Please read these terms of use carefully before you start to use the site.</p>\r\n<p style=\"text-align: justify;\"><span style=\"text-decoration: underline;\">Using redwingconsulting.com</span></p>\r\n<p style=\"text-align: justify;\">You agree to use this site only for lawful purposes, and in a manner that does not infringe the rights of, or restrict or inhibit the use and enjoyment of, this site by any third party.</p>\r\n<p style=\"text-align: justify;\">We aim to update our site regularly, and may change the content at any time.</p>\r\n<p style=\"text-align: justify;\">By using this site, you indicate that you accept these terms of use and that you agree to abide by them. If you do not agree to these terms of use, please refrain from using our site.</p>\r\n<p style=\"text-align: justify;\"><span style=\"text-decoration: underline;\">Linking to and from redwingconsulting.com</span></p>\r\n<p style=\"text-align: justify;\">We welcome and encourage other websites to link to the information that is hosted on these pages, and you don’t have to ask permission to link to redwingconsulting.com.</p>\r\n<p style=\"text-align: justify;\">However, we don’t give you permission to suggest that your website is associated with, or endorsed by, redwingconsulting.com.</p>\r\n<p style=\"text-align: justify;\">Where our site contains links to other sites and resources provided by third parties, these links are provided for your information only. We have no control over the contents of those sites or resources, and accept no responsibility for them or for any loss or damage that may arise from your use of them.</p>\r\n<p style=\"text-align: justify;\"><span style=\"text-decoration: underline;\">Using redwingconsulting.com content</span></p>\r\n<p style=\"text-align: justify;\">The content on redwingconsulting.com is original content generated by Redwing. The material featured on this website is subject to copyright protection unless otherwise indicated.</p>\r\n<p style=\"text-align: justify;\"><span style=\"text-decoration: underline;\">Disclaimer</span></p>\r\n<p style=\"text-align: justify;\">While we make every effort to keep redwingconsulting.com up to date, we don’t provide any guarantees, conditions or warranties as to the accuracy of the information on the site.</p>\r\n<p style=\"text-align: justify;\">We don’t accept liability for loss or damage incurred by users of the website, whether direct, indirect or consequential, whether caused by tort, breach of contract or otherwise. This includes loss of:</p>\r\n<p style=\"text-align: justify;\">- income or revenue</p>\r\n<p style=\"text-align: justify;\">- business</p>\r\n<p style=\"text-align: justify;\">- profits or contracts</p>\r\n<p style=\"text-align: justify;\">- anticipated savings</p>\r\n<p style=\"text-align: justify;\">- data</p>\r\n<p style=\"text-align: justify;\">- goodwill</p>\r\n<p style=\"text-align: justify;\">- tangible property</p>\r\n<p style=\"text-align: justify;\">or wasted management or office time in connection with our site or in connection with the use, inability to use, or results of the use of our site, any websites linked to it and any materials posted on it. This condition shall not prevent claims for loss of or damage to your tangible property or any other claims for direct financial loss that are not excluded by any of the categories set out above.</p>\r\n<p style=\"text-align: justify;\">This does not affect our liability for death or personal injury arising from our negligence, nor our liability for fraudulent misrepresentation or misrepresentation as to a fundamental matter, nor any other liability which cannot be excluded or limited under applicable law.</p>\r\n<p style=\"text-align: justify;\"><span style=\"text-decoration: underline;\">Information about you and your visits to redwingconsulting.com</span></p>\r\n<p style=\"text-align: justify;\">We process information about you in accordance with our privacy policy. By using our site, you consent to such processing and you warrant that all data provided by you is accurate.</p>\r\n<p style=\"text-align: justify;\"><span style=\"text-decoration: underline;\">Virus protection</span></p>\r\n<p style=\"text-align: justify;\">We make every effort to check and test material at all stages of production, however you must take your own precautions to ensure that the process which you employ for accessing this website does not expose you to the risk of viruses, malicious computer code or other forms of interference which may damage your own computer system.</p>\r\n<p style=\"text-align: justify;\">We can’t accept any responsibility for any loss, disruption or damage to your data or your computer system which may occur whilst using material derived from this website.</p>\r\n<p style=\"text-align: justify;\"><span style=\"text-decoration: underline;\">Viruses, hacking and other offences</span></p>\r\n<p style=\"text-align: justify;\">You must not misuse our site by knowingly introducing viruses, trojans, worms, logic bombs or other material which is malicious or technologically harmful. You must not attempt to gain unauthorised access to our site, the server on which our site is stored or any server, computer or database connected to our site. You must not attack our site via a denial-of-service attack or a distributed denial-of-service attack.</p>\r\n<p style=\"text-align: justify;\">We will report any such breach to the relevant law enforcement authorities and we will co-operate with those authorities by disclosing your identity to them.</p>\r\n<p style=\"text-align: justify;\"><span style=\"text-decoration: underline;\">Governing law</span></p>\r\n<p style=\"text-align: justify;\">These terms and conditions shall be governed by and construed in accordance with the laws of Singapore. Any dispute arising under these terms and conditions shall be subject to the exclusive jurisdiction of the courts of Singapore.</p>\r\n<p style=\"text-align: justify;\"><span style=\"text-decoration: underline;\">General</span></p>\r\n<p style=\"text-align: justify;\">We accept no liability for any failure to comply with these terms and conditions where such failure is due to circumstance beyond our reasonable control.</p>\r\n<p style=\"text-align: justify;\">If we waive any rights available to us under these terms and conditions on one occasion, this does not means that those rights will automatically be waived on any other occasion.</p>\r\n<p style=\"text-align: justify;\">If any of these terms and conditions are held to be invalid, unenforceable or illegal for any reason, the remaining terms and conditions shall nevertheless continue in full force.</p>\r\n<p style=\"text-align: justify;\"><span style=\"text-decoration: underline;\">Revisions to these terms</span></p>\r\n<p style=\"text-align: justify;\">We may at any time revise these terms and conditions without notice. Please check these terms and conditions regularly, as continued use of the redwingconsulting.com website after a change has been made is your acceptance of the change.</p>','Terms and conditions','','inherit','closed','open','','188-revision-v1','','','2013-03-18 12:27:25','2013-03-18 12:27:25','',188,'http://redwingconsulting.com/uncategorized/188-revision-v1/',0,'revision','',0),(2649,5,'2013-09-03 16:23:19','2013-09-03 16:23:19','<a href=\"http://redwingconsulting.com/terms-and-conditions/attachment/page-terms-conditions-graphic-2/\" rel=\"attachment wp-att-1253\"><img class=\"alignnone size-full wp-image-1253\" alt=\"Page - Terms &amp; Conditions graphic 2\" src=\"http://redwingconsulting.com/wp-content/uploads/Page-Terms-Conditions-graphic-2.jpg\" width=\"700\" height=\"261\" /></a>\r\n<p style=\"text-align: justify;\">This page tells you the terms of use which you agree to when you use redwingconsulting.com. redwingconsulting.com is owned and managed by Redwing Consulting Ltd, Arena Business Centre, Holyrood Close, Poole BH17 7BA, England. Please read these terms of use carefully before you start to use the site.</p>\r\n<p style=\"text-align: justify;\"><span style=\"text-decoration: underline;\">Using redwingconsulting.com</span></p>\r\n<p style=\"text-align: justify;\">You agree to use this site only for lawful purposes, and in a manner that does not infringe the rights of, or restrict or inhibit the use and enjoyment of, this site by any third party.</p>\r\n<p style=\"text-align: justify;\">We aim to update our site regularly, and may change the content at any time.</p>\r\n<p style=\"text-align: justify;\">By using this site, you indicate that you accept these terms of use and that you agree to abide by them. If you do not agree to these terms of use, please refrain from using our site.</p>\r\n<p style=\"text-align: justify;\"><span style=\"text-decoration: underline;\">Linking to and from redwingconsulting.com</span></p>\r\n<p style=\"text-align: justify;\">We welcome and encourage other websites to link to the information that is hosted on these pages, and you don’t have to ask permission to link to redwingconsulting.com.</p>\r\n<p style=\"text-align: justify;\">However, we don’t give you permission to suggest that your website is associated with, or endorsed by, redwingconsulting.com.</p>\r\n<p style=\"text-align: justify;\">Where our site contains links to other sites and resources provided by third parties, these links are provided for your information only. We have no control over the contents of those sites or resources, and accept no responsibility for them or for any loss or damage that may arise from your use of them.</p>\r\n<p style=\"text-align: justify;\"><span style=\"text-decoration: underline;\">Using redwingconsulting.com content</span></p>\r\n<p style=\"text-align: justify;\">The content on redwingconsulting.com is original content generated by Redwing. The material featured on this website is subject to copyright protection unless otherwise indicated.</p>\r\n<p style=\"text-align: justify;\"><span style=\"text-decoration: underline;\">Disclaimer</span></p>\r\n<p style=\"text-align: justify;\">While we make every effort to keep redwingconsulting.com up to date, we don’t provide any guarantees, conditions or warranties as to the accuracy of the information on the site.</p>\r\n<p style=\"text-align: justify;\">We don’t accept liability for loss or damage incurred by users of the website, whether direct, indirect or consequential, whether caused by tort, breach of contract or otherwise. This includes loss of:</p>\r\n<p style=\"text-align: justify;\">- income or revenue</p>\r\n<p style=\"text-align: justify;\">- business</p>\r\n<p style=\"text-align: justify;\">- profits or contracts</p>\r\n<p style=\"text-align: justify;\">- anticipated savings</p>\r\n<p style=\"text-align: justify;\">- data</p>\r\n<p style=\"text-align: justify;\">- goodwill</p>\r\n<p style=\"text-align: justify;\">- tangible property</p>\r\n<p style=\"text-align: justify;\">or wasted management or office time in connection with our site or in connection with the use, inability to use, or results of the use of our site, any websites linked to it and any materials posted on it. This condition shall not prevent claims for loss of or damage to your tangible property or any other claims for direct financial loss that are not excluded by any of the categories set out above.</p>\r\n<p style=\"text-align: justify;\">This does not affect our liability for death or personal injury arising from our negligence, nor our liability for fraudulent misrepresentation or misrepresentation as to a fundamental matter, nor any other liability which cannot be excluded or limited under applicable law.</p>\r\n<p style=\"text-align: justify;\"><span style=\"text-decoration: underline;\">Information about you and your visits to redwingconsulting.com</span></p>\r\n<p style=\"text-align: justify;\">We process information about you in accordance with our privacy policy. By using our site, you consent to such processing and you warrant that all data provided by you is accurate.</p>\r\n<p style=\"text-align: justify;\"><span style=\"text-decoration: underline;\">Virus protection</span></p>\r\n<p style=\"text-align: justify;\">We make every effort to check and test material at all stages of production, however you must take your own precautions to ensure that the process which you employ for accessing this website does not expose you to the risk of viruses, malicious computer code or other forms of interference which may damage your own computer system.</p>\r\n<p style=\"text-align: justify;\">We can’t accept any responsibility for any loss, disruption or damage to your data or your computer system which may occur whilst using material derived from this website.</p>\r\n<p style=\"text-align: justify;\"><span style=\"text-decoration: underline;\">Viruses, hacking and other offences</span></p>\r\n<p style=\"text-align: justify;\">You must not misuse our site by knowingly introducing viruses, trojans, worms, logic bombs or other material which is malicious or technologically harmful. You must not attempt to gain unauthorised access to our site, the server on which our site is stored or any server, computer or database connected to our site. You must not attack our site via a denial-of-service attack or a distributed denial-of-service attack.</p>\r\n<p style=\"text-align: justify;\">We will report any such breach to the relevant law enforcement authorities and we will co-operate with those authorities by disclosing your identity to them.</p>\r\n<p style=\"text-align: justify;\"><span style=\"text-decoration: underline;\">Governing law</span></p>\r\n<p style=\"text-align: justify;\">These terms and conditions shall be governed by and construed in accordance with the laws of Singapore. Any dispute arising under these terms and conditions shall be subject to the exclusive jurisdiction of the courts of Singapore.</p>\r\n<p style=\"text-align: justify;\"><span style=\"text-decoration: underline;\">General</span></p>\r\n<p style=\"text-align: justify;\">We accept no liability for any failure to comply with these terms and conditions where such failure is due to circumstance beyond our reasonable control.</p>\r\n<p style=\"text-align: justify;\">If we waive any rights available to us under these terms and conditions on one occasion, this does not means that those rights will automatically be waived on any other occasion.</p>\r\n<p style=\"text-align: justify;\">If any of these terms and conditions are held to be invalid, unenforceable or illegal for any reason, the remaining terms and conditions shall nevertheless continue in full force.</p>\r\n<p style=\"text-align: justify;\"><span style=\"text-decoration: underline;\">Revisions to these terms</span></p>\r\n<p style=\"text-align: justify;\">We may at any time revise these terms and conditions without notice. Please check these terms and conditions regularly, as continued use of the redwingconsulting.com website after a change has been made is your acceptance of the change.</p>','Terms and conditions','','inherit','closed','open','','188-revision-v1','','','2013-09-03 16:23:19','2013-09-03 16:23:19','',188,'http://redwingconsulting.com/uncategorized/188-revision-v1/',0,'revision','',0),(2650,5,'2013-09-03 16:31:49','2013-09-03 16:31:49','<img class=\"alignnone size-full wp-image-2549\" alt=\"Post - big data graphic\" src=\"http://redwingconsulting.com/wp-content/uploads/Post-big-data-graphic.jpg\" width=\"700\" height=\"250\" />\r\n<h4 style=\"text-align: justify;\"><b>In the face of shrinking revenues and declining operating margins from their core communications services, mobile operators are retooling their business models in pursuit of new sources of top and bottom line growth.  Mobile carriers have access to unparalleled amounts of customer and network data, and yet they are only just beginning to unlock the value of this information. Historically, operators have assumed the roles of enablers for information flows, with surprisingly little visibility into the context and content of their captive data assets. Utilized intelligently and creatively, this data holds the key to an intimate understanding of customer needs and preferences, and in a broader sense, the successful evolution of the role of operators at the center of the mobile communications eco-system.</b></h4>\r\n<h5 style=\"text-align: justify;\"><b>What is Big Data for the operators?</b></h5>\r\n<p style=\"text-align: justify;\">Mobile operators are the ‘natural’ Big Data companies, given they have a unique view into the behaviour and preferences of millions of customers by virtue of the network data that they process on a daily basis. Any activity which touches the wireless infrastructure - voice calls, data transmissions and app downloads - creates a digital footprint which can be analyzed and synthesized into valuable insights.</p>\r\n<p style=\"text-align: justify;\">And with the average smartphone now being active on the network for twenty hours per day (as measured by global operator Teléfonica), it is clear that mobile devices are becoming deeply embedded into the lives of the majority of users.</p>\r\n<p style=\"text-align: justify;\">The diagram below outlines the diverse nature of the available network data. The decreasing cost of data storage coupled with the availability of high performance computing applications now enables operators to create information-based offerings - not only for their own subscriber base, but also for third party organisations seeking a better understanding of their mobile users.</p>\r\n&nbsp;\r\n<p align=\"center\"><img class=\"size-full wp-image-2546 aligncenter\" alt=\"Post - big data chart 1\" src=\"http://redwingconsulting.com/wp-content/uploads/Post-big-data-chart-1.jpg\" width=\"443\" height=\"297\" /></p>\r\n<p style=\"text-align: justify;\"><strong>Structured data</strong> is the accumulation of bulk transaction and profile records amassed by operators on a daily basis:</p>\r\n\r\n<ul style=\"text-align: justify;\">\r\n	<li>Itemized calling and messaging records - CDRs/xDRs</li>\r\n	<li>Electronic data records - Web logs, searches</li>\r\n	<li>Geo-positioning data records - Location coordinates, time, duration</li>\r\n	<li>Billing profile records - Gender, age, address, spend</li>\r\n</ul>\r\n<p style=\"text-align: justify;\"><strong>Unstructured data</strong> reflects the detailed interactions between subscribers within the network represented by the exchange of textual, numeric and graphical content:</p>\r\n\r\n<ul style=\"text-align: justify;\">\r\n	<li>Social media posts</li>\r\n	<li>Web browsing</li>\r\n	<li>Media downloads and streams</li>\r\n	<li>E-books and newsreader content</li>\r\n	<li>App usage and interactions</li>\r\n</ul>\r\n<p style=\"text-align: justify;\"><strong>Inferred data</strong> comprises the patterns of behaviour derived from observed social media activity and point-to-point movements within the network service area</p>\r\n\r\n<ul>\r\n	<li style=\"text-align: justify;\">Social graph and influence graph - relationships, personal interests, attitudes, sentiments</li>\r\n	<li style=\"text-align: justify;\">Location-based activity and context - retail footfall, travel dynamics, social preferences</li>\r\n</ul>\r\n<p style=\"text-align: justify;\">With this wealth of data becoming accessible to operators, their attention is turning to the use of advanced data analytics in order to drive internal initiatives - such as customer loyalty programmes and service personalisation - as well as monetizing the latent value of this information with the development of new offerings for B2B markets.</p>\r\n<p style=\"text-align: justify;\">Over time subscriber data with this degree of specificity and richness has the potential to become a new asset class - with a corresponding balance sheet valuation - for network operators.</p>\r\n<b>How are the operators exploiting this opportunity?</b>\r\n<p style=\"text-align: justify;\">The mobile operators with ‘smart’ capabilities such as dynamic network policy management, high performance computing and in-memory analytics are able to utilize these data assets in order to manage the customer experience in an increasingly intimate manner.</p>\r\n<p style=\"text-align: justify;\">The “who, what, when and how” dimensions of marketing campaign design and management take on new levels of specificity and precision with the so-called ‘720-degree’ view of customers uniquely available to operators:</p>\r\n\r\n<ul style=\"text-align: justify;\">\r\n	<li>An internal, 360-degree view of their customers i.e. what are their product and service needs? how and when and are they using the services? what stimulates greater engagement levels?</li>\r\n	<li>An external, 360-degree view of how they utilize the available services in their daily lives i.e. where do they live, work and play? who are they interacting with? how and why are their services preferences shifting?</li>\r\n</ul>\r\n<p style=\"text-align: justify;\">This adds a powerful dimension to the market segmentation process, as well as informing the customer experience and campaign design programs that flow from it. By knowing more about their subscriber base, operators can devise precise marketing messages that reach the right target customers, at the right time and most importantly in the right context.</p>\r\n<p style=\"text-align: justify;\">The fusion of subscriber, network and social media data now will allow operators to perform their ‘business-as-usual’ processes more efficiently and effectively - defining new market segments, interacting dynamically with both customers and channel partners and proactively addressing their specific demands as individual stakeholders.</p>\r\n<p align=\"center\"><img class=\"size-full wp-image-2547 alignnone\" alt=\"Post - big data chart 2\" src=\"http://redwingconsulting.com/wp-content/uploads/Post-big-data-chart-2.jpg\" width=\"350\" height=\"245\" /></p>\r\n<p style=\"text-align: justify;\">As an example, a number of operators have been successful in refining their customer segmentation models Indonesia through the analysis of subscriber-generated information sourced from custom built self-care portals.</p>\r\n<p style=\"text-align: justify;\">This data analysis has enabled them to stratify their customer bases into multiple precisely-defined micro segments, each with discrete behavioral attributes and actionable characteristics. These operators have used this information to generate a continuous stream of segment-specific direct marketing promotions in order to stimulate customer adoption and usage.</p>\r\n\r\n<h5 style=\"text-align: justify;\"><b>What are the new revenue sources from Big Data?</b></h5>\r\n<p style=\"text-align: justify;\">The competitive environment in which any incumbent mobile operator is participating today is radically different to the market place in which they first launched their services.  Invariably they are confronting a new breed of competitors resulting from convergence, where traditional device and service lines blur and companies diversify outside of their original markets.</p>\r\n<p style=\"text-align: justify;\">Intense competition and commoditisation of communications services are driving increased network traffic and usage, but currently it is the new wave OTT messaging providers that are winning the battle for consumer mindshare and hence taking increasing revenue share.</p>\r\n<p style=\"text-align: justify;\">In order to assert their position in this newly-emerging eco-system, mobile operators are pursuing new lines of business that have the potential both to monetize the value of their big data assets and to entrench the operators as a pivotal player in these markets:</p>\r\n<p align=\"center\"><img class=\"size-full wp-image-2548 aligncenter\" alt=\"Post - big data chart 3\" src=\"http://redwingconsulting.com/wp-content/uploads/Post-big-data-chart-3.jpg\" width=\"503\" height=\"233\" /></p>\r\n<p style=\"text-align: justify;\"><b>Customer insights</b> - aggregated and anonymised mobile subscriber data has extreme value for a wide array of commercial and public services organisations: retailers (store location planning, campaign design), local government administrations (urban planning), advertising companies (outdoor media mapping), sports and entertainment venues (audience profiling).</p>\r\n<p style=\"text-align: justify;\"><b>Data hosting</b> - by virtue of their service provider legacy, strict industry-wide regulatory framework and data protection obligations, the mobile operators have developed very strong trust relationships with consumers and businesses alike. This opens up the prospect of operators utilising their data assets in order to host security and authentication-based services on behalf of financial institutions, government agencies and e-commerce companies. Identity management, access control and user authentication are all part of the service portfolios being developed by the leading US and European operators.</p>\r\n<p style=\"text-align: justify;\"><b>Third party applications</b> - rather than viewing companies which provide digital services over the network as competitors, increasingly operators are seeing them as business partners. In principle, any service that requires a set of enabling utilities such as customer billing, problem resolution, security and authentication services can be interfaced directly with the host systems and databases in the mobile operator environment. The demand for these hard-wired services will grow rapidly as e-commerce, mobile healthcare and machine-to-machine (M2M) applications become ubiquitous.</p>\r\n<p style=\"text-align: justify;\">The incumbent network operators therefore have the opportunity to create a ‘two-sided’ business model, whereby they leverage the latent worth of their unique assets - namely their captive subscriber data and their accumulated reputation capital.</p>\r\n\r\n<ul style=\"text-align: justify;\">\r\n	<li>Firstly, they create more intimate relationships with their existing ‘downstream’ mobile subscribers, through a relentless focus on customer experience management and service personalization</li>\r\n	<li>Secondly, they form ‘upstream’ strategic partnerships with both private and public sector organizations, underpinned by a new product and service portfolio founded on the principles of privacy, trust and security</li>\r\n</ul>\r\n<p style=\"text-align: justify;\">Executed well, this two-sided approach is virtually impossible for any communications service provider without a self-provisioned network to emulate successfully.  The pathway for the network operators to assume the central position in the rapidly-evolving mobile services eco-system is wide open.</p>\r\n&nbsp;','Big data monetization - the Jewel in the Crown for mobile operators','','inherit','closed','open','','2544-revision-v1','','','2013-09-03 16:31:49','2013-09-03 16:31:49','',2544,'http://redwingconsulting.com/uncategorized/2544-revision-v1/',0,'revision','',0),(2656,5,'2013-09-05 16:42:00','2013-09-05 16:42:00','','Redwing-Home-Page-Slider','','publish','closed','closed','','redwing-home-page-slider','','','2013-09-16 13:21:03','2013-09-16 13:21:03','',0,'http://redwingconsulting.com/?post_type=nivoslider&#038;p=2656',0,'nivoslider','',0),(2694,5,'2013-09-08 10:33:15','2013-09-08 10:33:15','','Ranking','','inherit','closed','open','','ranking','','','2013-09-08 10:33:15','2013-09-08 10:33:15','',0,'http://redwingconsulting.com/wp-content/uploads/Ranking.jpg',0,'attachment','image/jpeg',0),(2695,5,'2013-09-08 11:00:26','2013-09-08 11:00:26','','Useful links','','inherit','closed','open','','useful-links','','','2013-09-08 11:00:26','2013-09-08 11:00:26','',0,'http://redwingconsulting.com/wp-content/uploads/Useful-links.jpg',0,'attachment','image/jpeg',0),(2713,5,'2013-03-18 13:04:27','2013-03-18 13:04:27','<img class=\"alignnone size-full wp-image-2086\" alt=\"Page - Contact Us - graphic 3\" src=\"http://redwingconsulting.com/wp-content/uploads/Page-Contact-Us-graphic-3.jpg\" width=\"700\" height=\"200\" />\r\n\r\n<img class=\"size-full wp-image-1993 alignleft\" alt=\"Icon - email\" src=\"http://redwingconsulting.com/wp-content/uploads/Icon-email.png\" width=\"100\" height=\"100\" />\r\n\r\n&nbsp;\r\n\r\n<strong>Please send any enquiries, comments or feedback to us using the following form:</strong>\r\n\r\n<strong> </strong>\r\n\r\n&nbsp;\r\n<p style=\"text-align: left;\">[contact-form-7 id=\"12\" title=\"Contact form 1\"]</p>\r\n&nbsp;\r\n\r\n&nbsp;\r\n<table style=\"width: 700px;\" border=\"0\">\r\n<tbody>\r\n<tr>\r\n<td style=\"width: 120px;\"><img alt=\"Icon - address\" src=\"http://redwingconsulting.com/wp-content/uploads/Icon-address.png\" width=\"100\" height=\"100\" /></td>\r\n<td style=\"width: 230px;\"><strong>Redwing</strong>\r\n\r\nLevel 24 Tower 1\r\n\r\nOne Raffles Place\r\n\r\nSingapore</td>\r\n<td style=\"width: 120px;\"><img alt=\"Icon - phone\" src=\"http://redwingconsulting.com/wp-content/uploads/Icon-phone.png\" width=\"100\" height=\"100\" /></td>\r\n<td style=\"width: 230px;\"><strong>Tel: +65 6408 0657\r\n</strong></td>\r\n</tr>\r\n</tbody>\r\n</table>','Contact Us','','inherit','closed','open','','34-revision-v1','','','2013-03-18 13:04:27','2013-03-18 13:04:27','',34,'http://redwingconsulting.com/uncategorized/34-revision-v1/',0,'revision','',0),(2714,5,'2013-09-08 15:39:57','2013-09-08 15:39:57','<img class=\"alignnone size-full wp-image-2086\" alt=\"Page - Contact Us - graphic 3\" src=\"http://redwingconsulting.com/wp-content/uploads/Page-Contact-Us-graphic-3.jpg\" width=\"700\" height=\"200\" />\r\n\r\n<img class=\"size-full wp-image-1993 alignleft\" alt=\"Icon - email\" src=\"http://redwingconsulting.com/wp-content/uploads/Icon-email.png\" width=\"100\" height=\"100\" />\r\n\r\n&nbsp;\r\n\r\n<strong>Please send any enquiries, comments or feedback to us using the following form:</strong>\r\n\r\n<strong> </strong>\r\n\r\n&nbsp;\r\n<p style=\"text-align: left;\">[contact-form-7 id=\"12\" title=\"Contact form 1\"]</p>\r\n&nbsp;\r\n<table style=\"width: 700px;\" border=\"0\">\r\n<tbody>\r\n<tr>\r\n<td style=\"width: 120px;\"><img alt=\"Icon - address\" src=\"http://redwingconsulting.com/wp-content/uploads/Icon-address.png\" width=\"100\" height=\"100\" /></td>\r\n<td style=\"width: 230px;\"><strong>Redwing Consulting (UK)\r\n</strong>Arena Business Centre\r\n\r\nHolyrood Close\r\n\r\nPoole BH17 7BA, England</td>\r\n<td style=\"width: 120px;\"><img alt=\"Icon - phone\" src=\"http://redwingconsulting.com/wp-content/uploads/Icon-phone.png\" width=\"100\" height=\"100\" /></td>\r\n<td style=\"width: 230px;\"><strong>Tel: +44 1202 606080\r\n</strong></td>\r\n</tr>\r\n</tbody>\r\n</table>\r\n&nbsp;\r\n<table style=\"width: 700px;\" border=\"0\">\r\n<tbody>\r\n<tr>\r\n<td style=\"width: 120px;\"><img alt=\"Icon - address\" src=\"http://redwingconsulting.com/wp-content/uploads/Icon-address.png\" width=\"100\" height=\"100\" /></td>\r\n<td style=\"width: 230px;\"><strong>Redwing Consulting (Asia)\r\n</strong>Level 24\r\n\r\nOne Raffles Place\r\n\r\nSingapore</td>\r\n<td style=\"width: 120px;\"><img alt=\"Icon - phone\" src=\"http://redwingconsulting.com/wp-content/uploads/Icon-phone.png\" width=\"100\" height=\"100\" /></td>\r\n<td style=\"width: 230px;\"><strong>Tel: +62 812 8812 8080\r\n</strong></td>\r\n</tr>\r\n</tbody>\r\n</table>','Contact Us','','inherit','closed','open','','34-revision-v1','','','2013-09-08 15:39:57','2013-09-08 15:39:57','',34,'http://redwingconsulting.com/uncategorized/34-revision-v1/',0,'revision','',0),(2718,5,'2013-09-08 15:56:03','2013-09-08 15:56:03','<img class=\"alignnone size-full wp-image-2717\" title=\"Redwing Consulting - About Us\" alt=\"Redwing Consulting - About Us\" src=\"http://redwingconsulting.com/wp-content/uploads/Page-About-Us.png\" width=\"700\" height=\"180\" />\r\n<h5 style=\"text-align: justify;\">What we do</h5>\r\n<p style=\"text-align: justify;\">Redwing is a boutique advisory firm that helps investment funds and technology-based companies identify, assess, secure and manage high-quality tech investments.</p>\r\n<p style=\"text-align: justify;\">We help investors successfully build long-term growth companies in the Indonesian tech sector by applying a unique combination of skills:</p>\r\n\r\n<ul>\r\n	<li style=\"text-align: justify;\">A wealth of experience from having started up tech companies in the US, Europe and Asia</li>\r\n</ul>\r\n<ul>\r\n	<li style=\"text-align: justify;\">Expertise in business strategy, business model development and strategic marketing</li>\r\n</ul>\r\n<ul>\r\n	<li>A successful angel investment track record in Silicon Valley</li>\r\n</ul>\r\n<ul>\r\n	<li style=\"text-align: justify;\">Over 15 years of working in a variety of business sectors in Indonesia</li>\r\n</ul>\r\n<h5 style=\"text-align: justify;\">Our track record</h5>\r\n<p style=\"text-align: justify;\">Redwing was originally founded in 1991, and spent its first decade as a roving international startup SWAT team that helped mobile operators in the US, Europe and Asia launch overseas ventures.</p>\r\n<p style=\"text-align: justify;\">Many of the companies we helped to set up are now multi-billion dollar entities. You can view a partial list of our global track record [peekaboo name=\"table1\" onhide=\"here ▼\" onshow=\"here:\"]<code></code>[peekaboo_content name=\"table1\"]</p>\r\n<p style=\"text-align: center;\"><img class=\"size-full wp-image-2124 aligncenter\" alt=\"Page - About Us - cellular projects chart 6\" src=\"http://redwingconsulting.com/wp-content/uploads/Page-About-Us-cellular-projects-chart-6.png\" width=\"650\" height=\"257\" /></p>\r\n<p style=\"text-align: justify;\">[/peekaboo_content]</p>\r\n<p style=\"text-align: justify;\">The first incarnation of Redwing was acquired by a US internet firm in a multi-million dollar deal during the 1990s dot-com boom. Following this, Redwing\'s principals formed an angel investment and incubator company which invested in a number of US tech startups. The most successful of these, xAd, now serves over 85 million unique users a month in the US with highly targeted local mobile advertising.</p>\r\n<p style=\"text-align: justify;\">The second incarnation of Redwing was launched in Asia in 2007, with a primary focus on Indonesia. Initially focused on driving growth in multiple high-potential sectors, Redwing developed powerful business plans for a string of successful Indonesian companies. A partial list of our Indonesian track record can be viewed [peekaboo name=\"table2\" onhide=\"here ▼\" onshow=\"here:\"]<code></code>[peekaboo_content name=\"table2\"]</p>\r\n<p style=\"text-align: center;\"><img class=\"size-full wp-image-2125 aligncenter\" alt=\"Page - About Us - Indo projects chart 6\" src=\"http://redwingconsulting.com/wp-content/uploads/Page-About-Us-Indo-projects-chart-6.png\" width=\"652\" height=\"172\" /></p>\r\n[/peekaboo_content]\r\n<h5>Redwing and the Indonesian tech sector</h5>\r\n<p style=\"text-align: justify;\">Having watched in dismay as Indonesia suffered during the Asian financial crisis in 1997, we watched with delight as it sailed through the global financial crisis of 2008. We\'ve seen the country perform in bad times, so we understand many of its strengths in good times.</p>\r\n<p style=\"text-align: justify;\">We are exceptionally bullish on the tech sector right now, and believe it will outperform most of the analysts\' current forecasts, as the perfect storm of a rising middle class, falling technology prices and a young tech-oriented population all come together.</p>\r\n<p style=\"text-align: justify;\">Having said this, over the past few years we have seen two factors that inhibit the growth of the tech sector in Indonesia: firstly that Indonesia is something of a mystery to overseas investors and often does not appear in their asset allocation list, and secondly that overseas investors are an unknown quantity for most Indonesian tech companies. Yet each has so much to offer the other.</p>\r\n<p style=\"text-align: justify;\">So we believe a bridge needs to be built between the two groups - as we say: \"Indonesia\'s tech sector needs bridges, not valleys\". This website is one aspect of our own bridge-building, and aims to raise everyone’s awareness of opportunities in the Indonesian tech sector.</p>\r\n<p style=\"text-align: justify;\">Our section on Client Services describes what we do in more detail. By applying our expertise in startups, the tech industry and Indonesia, we help investors identify suitable investees, build growth strategies based on a sustainable business models, and oversee the execution of long-term growth plans. We do this under a variety of project constructs, from acting as investment and business advisors to actively participating in growth ventures.</p>\r\n<p style=\"text-align: justify;\">And, having worked in a number of companies that grew from zero to multi-billion dollar entities, we know what it takes to build sizable companies. We focus on substantial investment opportunities in Indonesia, where the application of capital, skills and sound business plans can create significant financial returns for the founders and investors.</p>','About Us','','inherit','closed','open','','32-revision-v1','','','2013-09-08 15:56:03','2013-09-08 15:56:03','',32,'http://redwingconsulting.com/uncategorized/32-revision-v1/',0,'revision','',0),(2719,5,'2013-09-08 16:06:56','2013-09-08 16:06:56','<img class=\"alignnone size-full wp-image-2086\" alt=\"Page - Contact Us - graphic 3\" src=\"http://redwingconsulting.com/wp-content/uploads/Page-Contact-Us-graphic-3.jpg\" width=\"700\" height=\"200\" />\r\n\r\n<img class=\"size-full wp-image-1993 alignleft\" alt=\"Icon - email\" src=\"http://redwingconsulting.com/wp-content/uploads/Icon-email.png\" width=\"100\" height=\"100\" />\r\n\r\n&nbsp;\r\n\r\n<strong>Please send any enquiries, comments or feedback to us using the following form:</strong>\r\n\r\n<strong> </strong>\r\n\r\n&nbsp;\r\n<p style=\"text-align: left;\">[contact-form-7 id=\"12\" title=\"Contact form 1\"]</p>\r\n&nbsp;\r\n<table style=\"width: 700px;\" border=\"0\">\r\n<tbody>\r\n<tr>\r\n<td style=\"width: 120px;\"><img alt=\"Icon - address\" src=\"http://redwingconsulting.com/wp-content/uploads/Icon-address.png\" width=\"100\" height=\"100\" /></td>\r\n<td style=\"width: 230px;\"><strong>Redwing Consulting (UK)\r\n</strong>Arena Business CentreHolyrood Close\r\n\r\nPoole BH17 7BA, England</td>\r\n<td style=\"width: 120px;\"><img alt=\"Icon - phone\" src=\"http://redwingconsulting.com/wp-content/uploads/Icon-phone.png\" width=\"100\" height=\"100\" /></td>\r\n<td style=\"width: 230px;\"><strong>Tel: +44 1202 606080\r\n</strong></td>\r\n</tr>\r\n</tbody>\r\n</table>\r\n&nbsp;\r\n<table style=\"width: 700px;\" border=\"0\">\r\n<tbody>\r\n<tr>\r\n<td style=\"width: 120px;\"><img alt=\"Icon - address\" src=\"http://redwingconsulting.com/wp-content/uploads/Icon-address.png\" width=\"100\" height=\"100\" /></td>\r\n<td style=\"width: 230px;\"><strong>Redwing Consulting (Asia)\r\n</strong>Level 24One Raffles Place\r\n\r\nSingapore</td>\r\n<td style=\"width: 120px;\"><img alt=\"Icon - phone\" src=\"http://redwingconsulting.com/wp-content/uploads/Icon-phone.png\" width=\"100\" height=\"100\" /></td>\r\n<td style=\"width: 230px;\"><strong>Tel: +62 812 8812 8080\r\n</strong></td>\r\n</tr>\r\n</tbody>\r\n</table>','Contact Us','','inherit','closed','open','','34-revision-v1','','','2013-09-08 16:06:56','2013-09-08 16:06:56','',34,'http://redwingconsulting.com/uncategorized/34-revision-v1/',0,'revision','',0),(2720,5,'2013-10-14 07:12:54','2013-10-14 07:12:54','<p><img class=\"alignnone size-full wp-image-2086\" alt=\"Page - Contact Us - graphic 3\" src=\"http://redwingconsulting.com/wp-content/uploads/Page-Contact-Us-graphic-3.jpg\" width=\"700\" height=\"200\" /></p>\n<p><img class=\"size-full wp-image-1993 alignleft\" alt=\"Icon - email\" src=\"http://redwingconsulting.com/wp-content/uploads/Icon-email.png\" width=\"100\" height=\"100\" /></p>\n<p>&nbsp;</p>\n<p><strong>Please send any enquiries, comments or feedback to us using the following form:</strong></p>\n<p><strong> </strong></p>\n<p>&nbsp;</p>\n<p style=\"text-align: left;\">[contact-form-7 id=\"12\" title=\"Contact form 1\"]</p>\n<p>&nbsp;</p>\n<p><strong>To contact Redwing at our UK or Asia offices:</strong></p>\n<p>&nbsp;</p>\n<table style=\"width: 700px;\" border=\"0\">\n<tbody>\n<tr>\n<td style=\"width: 120px;\"><img alt=\"Icon - address\" src=\"http://redwingconsulting.com/wp-content/uploads/Icon-address.png\" width=\"100\" height=\"100\" /></td>\n<td style=\"width: 230px;\"><strong>Redwing Consulting (UK)<br /> </strong>Arena Business Centre\n<p>Holyrood Close</p>\n<p>Poole BH17 7BA, England</p>\n</td>\n<td style=\"width: 120px;\"><img alt=\"Icon - phone\" src=\"http://redwingconsulting.com/wp-content/uploads/Icon-phone.png\" width=\"100\" height=\"100\" /></td>\n<td style=\"width: 230px;\"><strong>Tel: +44 1202 606080<br /> </strong></td>\n</tr>\n</tbody>\n</table>\n<p>&nbsp;</p>\n<table style=\"width: 700px;\" border=\"0\">\n<tbody>\n<tr>\n<td style=\"width: 120px;\"><img alt=\"Icon - address\" src=\"http://redwingconsulting.com/wp-content/uploads/Icon-address.png\" width=\"100\" height=\"100\" /></td>\n<td style=\"width: 230px;\"><strong>Redwing Consulting (Asia)<br /> </strong>Level 24\n<p>One Raffles Place</p>\n<p>Singapore</p>\n</td>\n<td style=\"width: 120px;\"><img alt=\"Icon - phone\" src=\"http://redwingconsulting.com/wp-content/uploads/Icon-phone.png\" width=\"100\" height=\"100\" /></td>\n<td style=\"width: 230px;\"><strong>Tel: +65 6408 0657<br /> </strong></td>\n</tr>\n</tbody>\n</table>','Contact Us','','inherit','closed','open','','34-autosave-v1','','','2013-10-14 07:12:54','2013-10-14 07:12:54','',34,'http://redwingconsulting.com/uncategorized/34-autosave-v1/',0,'revision','',0),(2721,5,'2013-09-08 16:08:33','2013-09-08 16:08:33','<img class=\"alignnone size-full wp-image-2086\" alt=\"Page - Contact Us - graphic 3\" src=\"http://redwingconsulting.com/wp-content/uploads/Page-Contact-Us-graphic-3.jpg\" width=\"700\" height=\"200\" />\r\n\r\n<img class=\"size-full wp-image-1993 alignleft\" alt=\"Icon - email\" src=\"http://redwingconsulting.com/wp-content/uploads/Icon-email.png\" width=\"100\" height=\"100\" />\r\n\r\n&nbsp;\r\n\r\n<strong>Please send any enquiries, comments or feedback to us using the following form:</strong>\r\n\r\n<strong> </strong>\r\n\r\n&nbsp;\r\n<p style=\"text-align: left;\">[contact-form-7 id=\"12\" title=\"Contact form 1\"]</p>\r\n&nbsp;\r\n\r\n<strong>To contact Redwing at our UK or Asia offices:</strong>\r\n\r\n&nbsp;\r\n<table style=\"width: 700px;\" border=\"0\">\r\n<tbody>\r\n<tr>\r\n<td style=\"width: 120px;\"><img alt=\"Icon - address\" src=\"http://redwingconsulting.com/wp-content/uploads/Icon-address.png\" width=\"100\" height=\"100\" /></td>\r\n<td style=\"width: 230px;\"><strong>Redwing Consulting (UK)\r\n</strong>Arena Business Centre\r\n\r\nHolyrood Close\r\n\r\nPoole BH17 7BA, England</td>\r\n<td style=\"width: 120px;\"><img alt=\"Icon - phone\" src=\"http://redwingconsulting.com/wp-content/uploads/Icon-phone.png\" width=\"100\" height=\"100\" /></td>\r\n<td style=\"width: 230px;\"><strong>Tel: +44 1202 606080\r\n</strong></td>\r\n</tr>\r\n</tbody>\r\n</table>\r\n&nbsp;\r\n<table style=\"width: 700px;\" border=\"0\">\r\n<tbody>\r\n<tr>\r\n<td style=\"width: 120px;\"><img alt=\"Icon - address\" src=\"http://redwingconsulting.com/wp-content/uploads/Icon-address.png\" width=\"100\" height=\"100\" /></td>\r\n<td style=\"width: 230px;\"><strong>Redwing Consulting (Asia)\r\n</strong>Level 24\r\n\r\nOne Raffles Place\r\n\r\nSingapore</td>\r\n<td style=\"width: 120px;\"><img alt=\"Icon - phone\" src=\"http://redwingconsulting.com/wp-content/uploads/Icon-phone.png\" width=\"100\" height=\"100\" /></td>\r\n<td style=\"width: 230px;\"><strong>Tel: +62 812 8812 8080\r\n</strong></td>\r\n</tr>\r\n</tbody>\r\n</table>','Contact Us','','inherit','closed','open','','34-revision-v1','','','2013-09-08 16:08:33','2013-09-08 16:08:33','',34,'http://redwingconsulting.com/uncategorized/34-revision-v1/',0,'revision','',0),(2723,5,'2013-09-08 16:10:21','2013-09-08 16:10:21','<code><code><img class=\"alignnone size-full wp-image-2572\" alt=\"Redwing Asia post list page header graphic\" src=\"http://redwingconsulting.com/wp-content/uploads/Redwing-Asia-post-list-page-header-graphic.jpg\" width=\"700\" height=\"240\" /></code></code>\r\n\r\n&nbsp;\r\n\r\n<code><code>[smart_archives]</code>\r\n</code>','Post List','','inherit','closed','open','','2561-revision-v1','','','2013-09-08 16:10:21','2013-09-08 16:10:21','',2561,'http://redwingconsulting.com/uncategorized/2561-revision-v1/',0,'revision','',0),(2725,5,'2013-07-01 16:15:45','2013-07-01 16:15:45','<p style=\"text-align: justify;\"><img class=\"alignnone size-full wp-image-2973\" title=\"Monetizing Big Data page - Redwing Consulting\" alt=\"Monetizing Big Data page - Redwing Consulting\" src=\"http://redwingconsulting.com/wp-content/uploads/Monetizing-Big-Data-graphic.jpg\" width=\"760\" height=\"246\" /></p>\r\n<h4 style=\"text-align: justify;\">The potential for mobile operators to generate significant amounts of revenue from Big Data is undeniable, solely based on the volume, richness and breadth of customer data that flows across a mobile network. So clearly the key question in monetizing Big Data is <strong><em>how</em></strong> to turn raw data into products and services which corporate customers and individuals will want to buy.</h4>\r\n<h5>Monetizing Big Data needs to start with the customer</h5>\r\n<p style=\"text-align: justify;\">Over the past two decades Redwing has worked with mobile operators in over 30 countries to help them get from business concepts to revenue-generating service launches.</p>\r\n<p style=\"text-align: justify;\">We\'ve learned that many operators have a tendency to first launch a product, and then see which customers buy it - the classic \'build it and they will come\' mentality.</p>\r\n<p style=\"text-align: justify;\">But a far more effective approach is to use a set of disciplined processes that drive product and service definitions from a fundamental evaluation of customer needs:</p>\r\n<p style=\"text-align: center;\"><img class=\"size-full wp-image-2988 aligncenter\" title=\"Key questions for developing Big Data into a new line of business - Redwing Consulting\" alt=\"Key questions for developing Big Data into a new line of business - Redwing Consulting\" src=\"http://redwingconsulting.com/wp-content/uploads/Monetizing-Big-Data-text-box-11.png\" width=\"572\" height=\"156\" /></p>\r\n<p style=\"text-align: justify;\">On the surface these look like simple questions to answer.</p>\r\n<p style=\"text-align: justify;\">But in reality, these are <strong>extremely non-trivial</strong> questions, and require significant amounts of new thinking on the part of the Big Data team.</p>\r\n<h5 style=\"text-align: justify;\">Who are your customers?</h5>\r\n<p style=\"text-align: justify;\">Are the customers for Big Data your existing corporate accounts? Or do you see potential within the small and medium business sectors? Or is Big Data something that can be sold to individuals?</p>\r\n<p style=\"text-align: justify;\">Should you sell Big Data to the customers\' marketing departments? Or through their existing ad agencies? Or to their IT groups?</p>\r\n<p style=\"text-align: justify;\">Or is the market defined by product and application: are we selling to buyers of customer profile data? Or buyers of identity services?</p>\r\n<p style=\"text-align: justify;\">The potential answer to all these questions is: \'yes\'. Because the buyers of Big Data services form a complex multi-dimensional market which is defined by:</p>\r\n<ul style=\"text-align: justify;\">\r\n<li>The industry vertical you are selling to (fmcg, utilities, retail, etc)</li>\r\n<li>The role of the person you are selling to (media planner, digital media executive, strategic planner, etc)</li>\r\n<li>The type of Big Data product you are selling (customer profile data, location data, real-time data, etc)</li>\r\n</ul>\r\n<p style=\"text-align: justify;\">And understanding the interaction between these customer types is key to identifying real, growable markets for your Big Data products.</p>\r\n<h5 style=\"text-align: justify;\">What do your customers want?</h5>\r\n<table style=\"width: 780px;\" border=\"0\">\r\n<tbody>\r\n<tr>\r\n<td style=\"width: 300px;\" align=\"left\" valign=\"top\">\r\n<p style=\"text-align: justify;\"><span style=\"text-decoration: underline;\">The good news</span></p>\r\n<p style=\"text-align: justify;\">There are many Big Data applications that customers are clamoring for that are well-defined and can be readily identified.</p>\r\n<p style=\"text-align: justify;\">Redwing conducts regular in-depth research efforts to identify potential Big Data products for mobile operators, and a subset of our database is shown in the graphic to the right.</p>\r\n<p style=\"text-align: justify;\"><em>(click on the graphic to view a larger version)</em></p>\r\n</td>\r\n<td style=\"width: 200px;\"><a href=\"http://redwingconsulting.com/wp-content/uploads/Monetizing-Big-Data-chart.jpg\"><img class=\"size-full wp-image-2974 aligncenter\" title=\"Potential Big Data product types for mobile operators - Redwing Consulting\" alt=\"Potential Big Data product types for mobile operators - Redwing Consulting\" src=\"http://redwingconsulting.com/wp-content/uploads/Monetizing-Big-Data-chart.jpg\" width=\"340\" height=\"212\" /></a></td>\r\n</tr>\r\n</tbody>\r\n</table>\r\n<p style=\"text-align: justify;\"><span style=\"text-decoration: underline;\">The bad news</span></p>\r\n<p style=\"text-align: justify;\">Customers themselves often don\'t know what they want from Big Data services. Obtaining Big Data products from mobile operators is new to them too, and they often don\'t know what is available or what could be available.</p>\r\n<p style=\"text-align: justify;\"><span style=\"text-decoration: underline;\">The solution</span></p>\r\n<p style=\"text-align: justify;\">There are three basic approaches to help customers tell you what their Big Data needs are:</p>\r\n<ol>\r\n<li style=\"text-align: justify;\">Set up mechanisms to poll your potential customers, such as social media analysis, crowd sourcing tools, market research programs or customer feedback panels.</li>\r\n<li style=\"text-align: justify;\">Build relationships with exemplar customers in the key verticals you wish to target, and learn from them.</li>\r\n<li style=\"text-align: justify;\">Look for opportunities to integrate your high-value data into their existing systems and programs - evolution is always easier than revolution for customers.</li>\r\n</ol>\r\n<h5>How do customers want your Big Data products to be packaged?</h5>\r\n<p>There are two issues to consider here:</p>\r\n<ol>\r\n<li>What types of Big Data products do customers want?</li>\r\n<li>How do they want those products to be packaged and delivered?</li>\r\n</ol>\r\n<p>Redwing has identified five product families where mobile operators can provide high-value data to customers:</p>\r\n<p style=\"text-align: center;\"><img class=\"size-full wp-image-2938 aligncenter\" title=\"Five categories of Big Data products - Redwing Consulting\" alt=\"Five categories of Big Data products - Redwing Consulting\" src=\"http://redwingconsulting.com/wp-content/uploads/Big-Data-product-categories.png\" width=\"387\" height=\"373\" /></p>\r\n<p>We examine each of the product families - and the ways that products can be delivered to customers - in more detail in our <span style=\"text-decoration: underline;\"><a title=\"Productizing Big Data\" href=\"http://redwingconsulting.com/productizing-big-data/\">Productizing Big Data</a></span> page.</p>\r\n<h5>What are the elements of service delivery excellence?</h5>\r\n<p style=\"text-align: justify;\">Rolling out Big Data products is not only about delivering high quality data analytics, it requires attention to all aspects of the service delivery.</p>\r\n<p style=\"text-align: justify;\">In helping operators with product and service design, we focus on 5 main areas of service delivery:</p>\r\n<p style=\"text-align: center;\"><img class=\"size-full wp-image-2989 aligncenter\" title=\"Key dimensions of the customer experience for Big Data products - Redwing Consulting\" alt=\"Key dimensions of the customer experience for Big Data products - Redwing Consulting\" src=\"http://redwingconsulting.com/wp-content/uploads/Customer-experience-elements-3.png\" width=\"694\" height=\"340\" /></p>\r\n<p style=\"text-align: justify;\">Service delivery critically depends on how your Big Data team is structured, and we examine organizational issues in our <span style=\"text-decoration: underline;\"><a title=\"Organizing for Big Data\" href=\"http://redwingconsulting.com/organizing-for-big-data/\">Organizing for Big Data</a></span> page.</p>\r\n<p style=\"text-align: justify;\">Providing integrated end-to-end service delivery benefits operators, both in the obvious sense of customer satisfaction, but also in building closer customer relationships which provide valuable insights into new Big Data products and services.</p>','Monetizing Big Data','','publish','closed','closed','','monetizing-big-data','','','2013-09-16 14:27:51','2013-09-16 14:27:51','',0,'http://redwingconsulting.com/?page_id=2725',0,'page','',0),(2726,5,'2013-09-08 16:15:39','2013-09-08 16:15:39','Monetizing Big Data page.','Monetizing Big Data','','inherit','closed','open','','2725-revision-v1','','','2013-09-08 16:15:39','2013-09-08 16:15:39','',2725,'http://redwingconsulting.com/uncategorized/2725-revision-v1/',0,'revision','',0),(2727,5,'2013-09-08 16:15:45','2013-09-08 16:15:45','<p>Monetizing Big Data page.</p>\r\n','Monetizing Big Data','','inherit','closed','open','','2725-revision-v1','','','2013-09-08 16:15:45','2013-09-08 16:15:45','',2725,'http://redwingconsulting.com/uncategorized/2725-revision-v1/',0,'revision','',0),(2730,5,'2013-07-01 16:18:07','2013-07-01 16:18:07','<h4 style=\"text-align: justify;\"><img class=\"alignnone size-full wp-image-2992\" title=\"Organizing for Big Data page - Redwing Consulting\" alt=\"Organizing for Big Data page - Redwing Consulting\" src=\"http://redwingconsulting.com/wp-content/uploads/Organizing-for-Big-Data-graphic-2.jpg\" width=\"760\" height=\"246\" /> </h4>\r\n<h4 style=\"text-align: justify;\">In order to fulfill the potential of Big Data, mobile operators need to commercialize Big Data services at scale. This means that Big Data teams which have previously been internally focused need to transform into <strong>commercially-oriented</strong> and <strong>externally-focused</strong> business units.</h4>\r\n<h5 style=\"text-align: justify;\">Development Phases</h5>\r\n<p style=\"text-align: justify;\">In our experience of working with mobile operators in over 30 different countries around the world, organizations follow a common set of steps in getting to the point of launching an externally-focused Big Data organization:</p>\r\n<p style=\"text-align: center;\"><img class=\"size-full wp-image-2765 aligncenter\" title=\"Development phases for Mobile Operators to develop a Big Data organization - Redwing Consulting\" alt=\"Development phases for Mobile Operators to develop a Big Data organization - Redwing Consulting\" src=\"http://redwingconsulting.com/wp-content/uploads/Organizaing-for-Big-Data-flowchart-5.png\" width=\"662\" height=\"599\" /></p>\r\n<h5 style=\"text-align: justify;\">Organizational impacts</h5>\r\n<p style=\"text-align: justify;\">The <strong>Basic Tooling</strong> and <strong>Data Lab</strong> phases usually occur within the IT department, with minimal impacts on an operator\'s organization and culture.</p>\r\n<p style=\"text-align: justify;\">The <strong>Internal Testing</strong> phase is more challenging, and starts to reveal a key issue: who should control the Big Data budget - Marketing or IT? Presently, Big Data teams tend to sit within IT, but Big Data\'s profound impact on a mobile operator\'s customer-facing activities mean that the formation of cross-functional teams is essential for success, and that the budget must be driven from commercial imperatives.</p>\r\n<p style=\"text-align: justify;\">The <strong>Commercial Prototypes</strong> phase requires new sets of skills in order to design new Big Data products and deliver those to a range of corporate and individual customers. Some of these skills do not exist inside most operators, necessitating a new wave of recruitment and the formation of partnerships. At this stage, many operators consider spinning out the new Big Data division into a separate organization (although it has been seen that this is not necessarily the optimal structure).</p>\r\n<p style=\"text-align: justify;\">We examine the issues of creating a commercial business from Big Data assets in our <span style=\"text-decoration: underline;\"><a title=\"Monetizing Big Data\" href=\"http://redwingconsulting.com/monetizing-big-data/\">Monetizing Big Data</a></span> and <span style=\"text-decoration: underline;\"><a title=\"Productizing Big Data\" href=\"http://redwingconsulting.com/productizing-big-data/\">Productizing Big Data</a></span> pages.</p>\r\n<p style=\"text-align: justify;\">The <strong>Data Factory</strong> phase (which - in our opinion - no operator has yet reached) will require additional skills in terms of scalable systems, integration with other data providers and deep partnerships with marketing and CRM providers, as well as strong collaboration with various web players and OTT service providers.</p>\r\n<h5 style=\"text-align: justify;\">Benchmarking: how does your organization compare to others?</h5>\r\n<p style=\"text-align: justify;\">The chart below shows the detailed characteristics of each Big Data development phase, along with Redwing\'s estimation of the proportion of the world\'s operators in each phase.</p>\r\n<p style=\"text-align: justify;\">At this point in time, we do not believe any operator has yet implemented a Data Factory, and we do not expect to see this happen until 2015.</p>\r\n<p style=\"text-align: justify;\">(<em>Click on chart for larger version</em>)</p>\r\n<p style=\"text-align: justify;\"><a href=\"http://redwingconsulting.com/wp-content/uploads/Organizing-for-Big-Data-chart-1.png\"><img class=\"alignnone size-full wp-image-2766\" title=\"Development phases of Big Data Organizations within the world\'s Mobile Operators - Development phases for Mobile Operators to develop a Big Data organization - Redwing Consulting\" alt=\"Development phases of Big Data Organizations within the world\'s Mobile Operators - Development phases for Mobile Operators to develop a Big Data organization - Redwing Consulting\" src=\"http://redwingconsulting.com/wp-content/uploads/Organizing-for-Big-Data-chart-1.png\" width=\"994\" height=\"626\" /></a></p>\r\n<p style=\"text-align: justify;\"> </p>','Organizing for Big Data','','publish','closed','closed','','organizing-for-big-data','','','2013-09-16 14:18:37','2013-09-16 14:18:37','',0,'http://redwingconsulting.com/?page_id=2730',0,'page','',0),(2731,5,'2013-09-08 16:18:07','2013-09-08 16:18:07','Organization Issues page.','Big Data Organization Issues','','inherit','closed','open','','2730-revision-v1','','','2013-09-08 16:18:07','2013-09-08 16:18:07','',2730,'http://redwingconsulting.com/uncategorized/2730-revision-v1/',0,'revision','',0),(2733,5,'2013-09-08 16:20:34','2013-09-08 16:20:34','Monetizing Big Data page.','Monetizing Big Data','','inherit','closed','open','','2725-revision-v1','','','2013-09-08 16:20:34','2013-09-08 16:20:34','',2725,'http://redwingconsulting.com/uncategorized/2725-revision-v1/',0,'revision','',0),(2734,5,'2013-09-08 16:21:36','2013-09-08 16:21:36',' ','','','publish','closed','open','','organization-issues','','','2013-09-12 16:54:39','2013-09-12 16:54:39','',0,'http://redwingconsulting.com/?p=2734',3,'nav_menu_item','',0),(2736,5,'2013-09-08 16:21:36','2013-09-08 16:21:36',' ','','','publish','closed','open','','2736','','','2013-09-12 16:54:39','2013-09-12 16:54:39','',0,'http://redwingconsulting.com/?p=2736',1,'nav_menu_item','',0),(2740,5,'2013-09-08 16:27:09','2013-09-08 16:27:09','','Organizing<br>for Big Data','How to organize a new Big Data line of business','publish','closed','open','','organizationissues','','','2013-09-12 16:55:28','2013-09-12 16:55:28','',0,'http://redwingconsulting.com/?p=2740',4,'nav_menu_item','',0),(2742,5,'2013-09-08 16:27:09','2013-09-08 16:27:09','','Monetizing<br>Big Data','How to monetize Big Data services','publish','closed','open','','monetizingbig-data','','','2013-09-12 16:55:28','2013-09-12 16:55:28','',0,'http://redwingconsulting.com/?p=2742',2,'nav_menu_item','',0),(2765,5,'2013-09-09 15:34:14','2013-09-09 15:34:14','','Organizaing for Big Data flowchart 5','','inherit','closed','open','','organizaing-for-big-data-flowchart-5','','','2013-09-09 15:34:14','2013-09-09 15:34:14','',2730,'http://redwingconsulting.com/wp-content/uploads/Organizaing-for-Big-Data-flowchart-5.png',0,'attachment','image/png',0),(2766,5,'2013-09-09 15:38:00','2013-09-09 15:38:00','','Organizing for Big Data chart 1','','inherit','closed','open','','organizing-for-big-data-chart-1','','','2013-09-09 15:38:00','2013-09-09 15:38:00','',2730,'http://redwingconsulting.com/wp-content/uploads/Organizing-for-Big-Data-chart-1.png',0,'attachment','image/png',0),(2768,5,'2013-09-09 15:41:50','2013-09-09 15:41:50','<img class=\"alignnone size-full wp-image-2767\" alt=\"Organizing for Big Data graphic 1\" src=\"http://redwingconsulting.com/wp-content/uploads/Organizing-for-Big-Data-graphic-1.png\" width=\"760\" height=\"246\" />\r\n<h4 style=\"text-align: justify;\">In order to fulfill the potential of Big Data, mobile operators need to commercialize Big Data services at scale. This means that Big Data teams which have previously been internally focused need to transform into <span style=\"text-decoration: underline;\"><strong>commercially-oriented</strong></span> and <span style=\"text-decoration: underline;\"><strong>externally-focused</strong></span> business units.</h4>\r\n<h5 style=\"text-align: justify;\">Development Phases</h5>\r\n<p style=\"text-align: justify;\">In our experience of working with mobile operators in over 30 different countries around the world, organizations follow a common set of steps in getting to the point of launching an externally-focused Big Data organization:</p>\r\n<a href=\"http://redwingconsulting.com/big-data-organization-issues/attachment/organizaing-for-big-data-flowchart-5/\" rel=\"attachment wp-att-2765\"><img class=\"size-full wp-image-2765 aligncenter\" alt=\"Organizaing for Big Data flowchart 5\" src=\"http://redwingconsulting.com/wp-content/uploads/Organizaing-for-Big-Data-flowchart-5.png\" width=\"662\" height=\"599\" /></a>\r\n<h5 style=\"text-align: justify;\">Organizational impacts</h5>\r\n<p style=\"text-align: justify;\">The Basic Tooling and Data Lab phases usually occur within the IT department, with minimal impacts on an operator\'s organization and culture.</p>\r\n<p style=\"text-align: justify;\">The Internal Testing phase is more challenging, and starts to reveal a key issue: who should control the Big Data budget - Marketing or IT? Presently, Big Data teams tend to sit within IT, but Big Data\'s profound impact on a mobile operator\'s customer-facing activities mean that the formation of cross-functional teams is essential for success, and that the budget must be driven from commercial imperatives.</p>\r\n<p style=\"text-align: justify;\">The Commercial Prototypes phase requires new sets of skills in order to design new Big Data products and deliver those to a range of corporate and individual customers. Some of these skills do not exist inside most operators, necessitating a new wave of recruitment and the formation of partnerships. At this stage, many operators consider spinning out the new Big Data division into a separate organization (although it has been seen that this is not necessarily the optimal structure).</p>\r\n<p style=\"text-align: justify;\">The Data Factory phase (which - in our opinion - no operator has yet reached) will require additional skills in terms of scalable systems, integration with other data providers and deep partnerships with marketing and CRM providers, as well as strong collaboration with various web players and OTT service providers.</p>\r\n\r\n<h5 style=\"text-align: justify;\">Benchmarking: how does your organization compare to others?</h5>\r\n<p style=\"text-align: justify;\">The chart below shows the detailed characteristics of each Big Data development phase, along with Redwing\'s estimation of the proportion of the world\'s operators in each phase.</p>\r\n<p style=\"text-align: justify;\">At this point in time, we do not believe any operator has yet implemented a Data Factory, and we do not expect to see this happen until 2015.</p>\r\n<p style=\"text-align: justify;\"><a href=\"http://redwingconsulting.com/big-data-organization-issues/attachment/organizing-for-big-data-chart-1/\" rel=\"attachment wp-att-2766\"><img class=\"alignnone size-full wp-image-2766\" alt=\"Organizing for Big Data chart 1\" src=\"http://redwingconsulting.com/wp-content/uploads/Organizing-for-Big-Data-chart-1.png\" width=\"994\" height=\"626\" /></a></p>','Big Data Organization Issues','','inherit','closed','open','','2730-revision-v1','','','2013-09-09 15:41:50','2013-09-09 15:41:50','',2730,'http://redwingconsulting.com/uncategorized/2730-revision-v1/',0,'revision','',0),(2769,5,'2013-09-09 15:45:38','2013-09-09 15:45:38','<img class=\"alignnone size-full wp-image-2767\" alt=\"Redwing Consulting - Organizing for Big Data graphic 1\" src=\"http://redwingconsulting.com/wp-content/uploads/Organizing-for-Big-Data-graphic-1.png\" width=\"760\" height=\"246\" />\r\n<h4 style=\"text-align: justify;\">In order to fulfill the potential of Big Data, mobile operators need to commercialize Big Data services at scale. This means that Big Data teams which have previously been internally focused need to transform into <span style=\"text-decoration: underline;\"><strong>commercially-oriented</strong></span> and <span style=\"text-decoration: underline;\"><strong>externally-focused</strong></span> business units.</h4>\r\n<h5 style=\"text-align: justify;\">Development Phases</h5>\r\n<p style=\"text-align: justify;\">In our experience of working with mobile operators in over 30 different countries around the world, organizations follow a common set of steps in getting to the point of launching an externally-focused Big Data organization:</p>\r\n<p style=\"text-align: center;\"><img class=\"size-full wp-image-2765 aligncenter\" title=\"Redwing Consulting - Development phases for Mobile Operators to develop a Big Data organization\" alt=\"Redwing Consulting - Development phases for Mobile Operators to develop a Big Data organization\" src=\"http://redwingconsulting.com/wp-content/uploads/Organizaing-for-Big-Data-flowchart-5.png\" width=\"662\" height=\"599\" /></p>\r\n\r\n<h5 style=\"text-align: justify;\">Organizational impacts</h5>\r\n<p style=\"text-align: justify;\">The Basic Tooling and Data Lab phases usually occur within the IT department, with minimal impacts on an operator\'s organization and culture.</p>\r\n<p style=\"text-align: justify;\">The Internal Testing phase is more challenging, and starts to reveal a key issue: who should control the Big Data budget - Marketing or IT? Presently, Big Data teams tend to sit within IT, but Big Data\'s profound impact on a mobile operator\'s customer-facing activities mean that the formation of cross-functional teams is essential for success, and that the budget must be driven from commercial imperatives.</p>\r\n<p style=\"text-align: justify;\">The Commercial Prototypes phase requires new sets of skills in order to design new Big Data products and deliver those to a range of corporate and individual customers. Some of these skills do not exist inside most operators, necessitating a new wave of recruitment and the formation of partnerships. At this stage, many operators consider spinning out the new Big Data division into a separate organization (although it has been seen that this is not necessarily the optimal structure).</p>\r\n<p style=\"text-align: justify;\">The Data Factory phase (which - in our opinion - no operator has yet reached) will require additional skills in terms of scalable systems, integration with other data providers and deep partnerships with marketing and CRM providers, as well as strong collaboration with various web players and OTT service providers.</p>\r\n\r\n<h5 style=\"text-align: justify;\">Benchmarking: how does your organization compare to others?</h5>\r\n<p style=\"text-align: justify;\">The chart below shows the detailed characteristics of each Big Data development phase, along with Redwing\'s estimation of the proportion of the world\'s operators in each phase. (Click on chart for larger version).</p>\r\n<p style=\"text-align: justify;\">At this point in time, we do not believe any operator has yet implemented a Data Factory, and we do not expect to see this happen until 2015.</p>\r\n<p style=\"text-align: justify;\"><a href=\"http://redwingconsulting.com/wp-content/uploads/Organizing-for-Big-Data-chart-1.png\"><img class=\"alignnone size-full wp-image-2766\" title=\"Redwing Consulting - Development of Big Data Organitions within the world\'s Mobile Operators\" alt=\"Redwing Consulting - Development of Big Data Organitions within the world\'s Mobile Operators\" src=\"http://redwingconsulting.com/wp-content/uploads/Organizing-for-Big-Data-chart-1.png\" width=\"994\" height=\"626\" /></a></p>','Big Data Organization Issues','','inherit','closed','open','','2730-revision-v1','','','2013-09-09 15:45:38','2013-09-09 15:45:38','',2730,'http://redwingconsulting.com/uncategorized/2730-revision-v1/',0,'revision','',0),(2770,5,'2013-09-09 15:59:29','2013-09-09 15:59:29','<h4 style=\"text-align: justify;\"><img class=\"alignnone size-full wp-image-2767\" alt=\"Organizing for Big Data graphic 1\" src=\"http://redwingconsulting.com/wp-content/uploads/Organizing-for-Big-Data-graphic-1.png\" width=\"760\" height=\"246\" /></h4>\r\n<h4 style=\"text-align: justify;\">In order to fulfill the potential of Big Data, mobile operators need to commercialize Big Data services at scale. This means that Big Data teams which have previously been internally focused need to transform into <span style=\"text-decoration: underline;\"><strong>commercially-oriented</strong></span> and <span style=\"text-decoration: underline;\"><strong>externally-focused</strong></span> business units.</h4>\r\n<h5 style=\"text-align: justify;\">Development Phases</h5>\r\n<p style=\"text-align: justify;\">In our experience of working with mobile operators in over 30 different countries around the world, organizations follow a common set of steps in getting to the point of launching an externally-focused Big Data organization:</p>\r\n<p style=\"text-align: center;\"><img class=\"size-full wp-image-2765 aligncenter\" title=\"Redwing Consulting - Development phases for Mobile Operators to develop a Big Data organization\" alt=\"Redwing Consulting - Development phases for Mobile Operators to develop a Big Data organization\" src=\"http://redwingconsulting.com/wp-content/uploads/Organizaing-for-Big-Data-flowchart-5.png\" width=\"662\" height=\"599\" /></p>\r\n\r\n<h5 style=\"text-align: justify;\">Organizational impacts</h5>\r\n<p style=\"text-align: justify;\">The Basic Tooling and Data Lab phases usually occur within the IT department, with minimal impacts on an operator\'s organization and culture.</p>\r\n<p style=\"text-align: justify;\">The Internal Testing phase is more challenging, and starts to reveal a key issue: who should control the Big Data budget - Marketing or IT? Presently, Big Data teams tend to sit within IT, but Big Data\'s profound impact on a mobile operator\'s customer-facing activities mean that the formation of cross-functional teams is essential for success, and that the budget must be driven from commercial imperatives.</p>\r\n<p style=\"text-align: justify;\">The Commercial Prototypes phase requires new sets of skills in order to design new Big Data products and deliver those to a range of corporate and individual customers. Some of these skills do not exist inside most operators, necessitating a new wave of recruitment and the formation of partnerships. At this stage, many operators consider spinning out the new Big Data division into a separate organization (although it has been seen that this is not necessarily the optimal structure).</p>\r\n<p style=\"text-align: justify;\">The Data Factory phase (which - in our opinion - no operator has yet reached) will require additional skills in terms of scalable systems, integration with other data providers and deep partnerships with marketing and CRM providers, as well as strong collaboration with various web players and OTT service providers.</p>\r\n\r\n<h5 style=\"text-align: justify;\">Benchmarking: how does your organization compare to others?</h5>\r\n<p style=\"text-align: justify;\">The chart below shows the detailed characteristics of each Big Data development phase, along with Redwing\'s estimation of the proportion of the world\'s operators in each phase. (Click on chart for larger version).</p>\r\n<p style=\"text-align: justify;\">At this point in time, we do not believe any operator has yet implemented a Data Factory, and we do not expect to see this happen until 2015.</p>\r\n<p style=\"text-align: justify;\"><a href=\"http://redwingconsulting.com/wp-content/uploads/Organizing-for-Big-Data-chart-1.png\"><img class=\"alignnone size-full wp-image-2766\" title=\"Redwing Consulting - Development of Big Data Organitions within the world\'s Mobile Operators\" alt=\"Redwing Consulting - Development of Big Data Organitions within the world\'s Mobile Operators\" src=\"http://redwingconsulting.com/wp-content/uploads/Organizing-for-Big-Data-chart-1.png\" width=\"994\" height=\"626\" /></a></p>','Big Data Organization Issues','','inherit','closed','open','','2730-revision-v1','','','2013-09-09 15:59:29','2013-09-09 15:59:29','',2730,'http://redwingconsulting.com/uncategorized/2730-revision-v1/',0,'revision','',0),(2779,5,'2013-09-09 17:42:02','2013-09-09 17:42:02','<img class=\"alignnone size-full wp-image-2773\" alt=\"Monetizing Big Data graphic 1\" src=\"http://redwingconsulting.com/wp-content/uploads/Monetizing-Big-Data-graphic-1.png\" width=\"760\" height=\"246\" />\r\n<h4 style=\"text-align: justify;\">The potential for mobile operators to generate huge amounts of revenue from Big Data is undeniable, purely based on the volume, richness and breadth of customer data that flows across the mobile networks. So the key question clearly is <strong><em>how</em></strong> can that raw data be turned into products and services which corporate customers and individuals will want to buy?</h4>\r\n<h5>Always, always, start from the customer</h5>\r\n<p style=\"text-align: justify;\">For over two decades, Redwing has been working with mobile operators to help them get from business concepts to revenue-generating service launches. In that time, we\'ve developed a number of fundamental principles that help guide the business launch process:</p>\r\n<img class=\"size-full wp-image-2778 aligncenter\" alt=\"Monetizing Big Data text box 4\" src=\"http://redwingconsulting.com/wp-content/uploads/Monetizing-Big-Data-text-box-4.png\" width=\"625\" height=\"279\" />\r\n\r\nOn the surface these look like simple questions to answer. But in reality, these are <strong>extremely non-trivial</strong> questions, and require significant amounts of new thinking on the part of the Big Data team.\r\n<h4>Who are your customers?</h4>\r\nAre the customers for Big Data your existing corporate accounts? Or is there huge potential within the small and medium business sectors? Or is this something to sell to individuals?\r\n\r\nDo we sell Big Data to the customers\' IT departments? Or their marketing departments? Or through their existing ad agencies?\r\n\r\nOr is the market defined by product and application? Are we selling to buyers of customer profile data? Or buyers of identity services?\r\n\r\nAnd the potential answer to all these questions is \'yes\'. Because this is a multi-dimensional market which is defined by:\r\n<ul>\r\n	<li>The industry vertical you are selling to (fmcg, utilities, retail, etc)</li>\r\n	<li>The role of the person you are selling to (media planner, digital media executive, strategic planner, etc)</li>\r\n	<li>The type of Big Data product you are selling (customer profile data, location data, real-time data, etc)</li>\r\n</ul>\r\nUnderstanding the interaction between these customer types is key to identifying real, growable markets for your Big Data products.\r\n<h4>What do your customers want?</h4>\r\n&nbsp;','Monetizing Big Data','','inherit','closed','open','','2725-revision-v1','','','2013-09-09 17:42:02','2013-09-09 17:42:02','',2725,'http://redwingconsulting.com/uncategorized/2725-revision-v1/',0,'revision','',0),(2781,5,'2013-09-09 17:47:55','2013-09-09 17:47:55','<img class=\"alignnone size-full wp-image-2773\" alt=\"Monetizing Big Data graphic 1\" src=\"http://redwingconsulting.com/wp-content/uploads/Monetizing-Big-Data-graphic-1.png\" width=\"760\" height=\"246\" />\r\n<h4 style=\"text-align: justify;\">The potential for mobile operators to generate huge amounts of revenue from Big Data is undeniable, purely based on the volume, richness and breadth of customer data that flows across the mobile networks. So the key question clearly is <strong><em>how</em></strong> can that raw data be turned into products and services which corporate customers and individuals will want to buy?</h4>\r\n<h5>Always, always, start from the customer</h5>\r\n<p style=\"text-align: justify;\">For over two decades, Redwing has been working with mobile operators to help them get from business concepts to revenue-generating service launches. In that time, we\'ve developed a number of fundamental principles that help guide the business launch process:</p>\r\n<img class=\"size-full wp-image-2780 aligncenter\" alt=\"Monetizing Big Data text box 5\" src=\"http://redwingconsulting.com/wp-content/uploads/Monetizing-Big-Data-text-box-5.png\" width=\"600\" height=\"202\" />\r\n\r\nOn the surface these look like simple questions to answer. But in reality, these are <strong>extremely non-trivial</strong> questions, and require significant amounts of new thinking on the part of the Big Data team.\r\n<h5>Who are your customers?</h5>\r\nAre the customers for Big Data your existing corporate accounts? Or is there huge potential within the small and medium business sectors? Or is this something to sell to individuals?\r\n\r\nShould you sell Big Data to the customers\' marketing departments? Or through their existing ad agencies? Or to their IT groups?\r\n\r\nOr is the market defined by product and application? Are we selling to buyers of customer profile data? Or buyers of identity services?\r\n\r\nThe potential answer to all these questions is: \'yes\'. Because the buyers of Big Data services form a complex multi-dimensional market which is defined by:\r\n<ul>\r\n	<li>The industry vertical you are selling to (fmcg, utilities, retail, etc)</li>\r\n	<li>The role of the person you are selling to (media planner, digital media executive, strategic planner, etc)</li>\r\n	<li>The type of Big Data product you are selling (customer profile data, location data, real-time data, etc)</li>\r\n</ul>\r\nAnd understanding the interaction between these customer types is key to identifying real, growable markets for your Big Data products.\r\n<h5>What do your customers want?</h5>\r\n&nbsp;','Monetizing Big Data','','inherit','closed','open','','2725-revision-v1','','','2013-09-09 17:47:55','2013-09-09 17:47:55','',2725,'http://redwingconsulting.com/uncategorized/2725-revision-v1/',0,'revision','',0),(2784,5,'2013-09-09 17:49:44','2013-09-09 17:49:44','<img class=\"alignnone size-full wp-image-2773\" alt=\"Monetizing Big Data graphic 1\" src=\"http://redwingconsulting.com/wp-content/uploads/Monetizing-Big-Data-graphic-1.png\" width=\"760\" height=\"246\" />\r\n<h4 style=\"text-align: justify;\">The potential for mobile operators to generate huge amounts of revenue from Big Data is undeniable, solely based on the volume, richness and breadth of customer data that flows across a mobile network. So clearly the key question is <strong><em>how</em></strong> can that raw data be turned into products and services which corporate customers and individuals will want to buy?</h4>\r\n<h5>Always, always, start from the customer</h5>\r\n<p style=\"text-align: justify;\">For over two decades, Redwing has been working with mobile operators to help them get from business concepts to revenue-generating service launches. In that time, we\'ve developed a number of fundamental principles that help guide the business launch process:</p>\r\n<img class=\"size-full wp-image-2782 aligncenter\" alt=\"Monetizing Big Data text box 6\" src=\"http://redwingconsulting.com/wp-content/uploads/Monetizing-Big-Data-text-box-6.png\" width=\"600\" height=\"172\" />\r\n\r\nOn the surface these look like simple questions to answer. But in reality, these are <strong>extremely non-trivial</strong> questions, and require significant amounts of new thinking on the part of the Big Data team.\r\n<h5>Who are your customers?</h5>\r\nAre the customers for Big Data your existing corporate accounts? Or is there huge potential within the small and medium business sectors? Or is this something to sell to individuals?\r\n\r\nShould you sell Big Data to the customers\' marketing departments? Or through their existing ad agencies? Or to their IT groups?\r\n\r\nOr is the market defined by product and application? Are we selling to buyers of customer profile data? Or buyers of identity services?\r\n\r\nThe potential answer to all these questions is: \'yes\'. Because the buyers of Big Data services form a complex multi-dimensional market which is defined by:\r\n<ul>\r\n	<li>The industry vertical you are selling to (fmcg, utilities, retail, etc)</li>\r\n	<li>The role of the person you are selling to (media planner, digital media executive, strategic planner, etc)</li>\r\n	<li>The type of Big Data product you are selling (customer profile data, location data, real-time data, etc)</li>\r\n</ul>\r\nAnd understanding the interaction between these customer types is key to identifying real, growable markets for your Big Data products.\r\n<h5>What do your customers want?</h5>\r\n&nbsp;','Monetizing Big Data','','inherit','closed','open','','2725-revision-v1','','','2013-09-09 17:49:44','2013-09-09 17:49:44','',2725,'http://redwingconsulting.com/uncategorized/2725-revision-v1/',0,'revision','',0),(2785,5,'2013-09-09 17:51:08','2013-09-09 17:51:08','<img class=\"alignnone size-full wp-image-2773\" alt=\"Monetizing Big Data graphic 1\" src=\"http://redwingconsulting.com/wp-content/uploads/Monetizing-Big-Data-graphic-1.png\" width=\"760\" height=\"246\" />\r\n<h4 style=\"text-align: justify;\">The potential for mobile operators to generate huge amounts of revenue from Big Data is undeniable, solely based on the volume, richness and breadth of customer data that flows across a mobile network. So is <strong><em>how</em></strong> can that raw data be turned into products and services which corporate customers and individuals will want to buy?</h4>\r\n<h5>Always, always, start from the customer</h5>\r\n<p style=\"text-align: justify;\">For over two decades, Redwing has been working with mobile operators to help them get from business concepts to revenue-generating service launches. In that time, we\'ve developed a number of fundamental principles that help guide the business launch process:</p>\r\n<img class=\"size-full wp-image-2782 aligncenter\" alt=\"Monetizing Big Data text box 6\" src=\"http://redwingconsulting.com/wp-content/uploads/Monetizing-Big-Data-text-box-6.png\" width=\"600\" height=\"172\" />\r\n\r\nOn the surface these look like simple questions to answer. But in reality, these are <strong>extremely non-trivial</strong> questions, and require significant amounts of new thinking on the part of the Big Data team.\r\n<h5>Who are your customers?</h5>\r\nAre the customers for Big Data your existing corporate accounts? Or is there huge potential within the small and medium business sectors? Or is this something to sell to individuals?\r\n\r\nShould you sell Big Data to the customers\' marketing departments? Or through their existing ad agencies? Or to their IT groups?\r\n\r\nOr is the market defined by product and application? Are we selling to buyers of customer profile data? Or buyers of identity services?\r\n\r\nThe potential answer to all these questions is: \'yes\'. Because the buyers of Big Data services form a complex multi-dimensional market which is defined by:\r\n<ul>\r\n	<li>The industry vertical you are selling to (fmcg, utilities, retail, etc)</li>\r\n	<li>The role of the person you are selling to (media planner, digital media executive, strategic planner, etc)</li>\r\n	<li>The type of Big Data product you are selling (customer profile data, location data, real-time data, etc)</li>\r\n</ul>\r\nAnd understanding the interaction between these customer types is key to identifying real, growable markets for your Big Data products.\r\n<h5>What do your customers want?</h5>\r\n&nbsp;','Monetizing Big Data','','inherit','closed','open','','2725-revision-v1','','','2013-09-09 17:51:08','2013-09-09 17:51:08','',2725,'http://redwingconsulting.com/uncategorized/2725-revision-v1/',0,'revision','',0),(2786,5,'2013-09-09 17:51:46','2013-09-09 17:51:46','<img class=\"alignnone size-full wp-image-2773\" alt=\"Monetizing Big Data graphic 1\" src=\"http://redwingconsulting.com/wp-content/uploads/Monetizing-Big-Data-graphic-1.png\" width=\"760\" height=\"246\" />\r\n<h4 style=\"text-align: justify;\">The potential for mobile operators to generate huge amounts of revenue from Big Data is undeniable, solely based on the volume, richness and breadth of customer data that flows across a mobile network. So clearly the key question is <strong><em>how</em></strong> can that raw data be turned into products and services which corporate customers and individuals will want to buy?</h4>\r\n<h5>Always, always, start from the customer</h5>\r\n<p style=\"text-align: justify;\">For over two decades, Redwing has been working with mobile operators to help them get from business concepts to revenue-generating service launches. In that time, we\'ve developed a number of fundamental principles that help guide the business launch process:</p>\r\n<img class=\"size-full wp-image-2782 aligncenter\" alt=\"Monetizing Big Data text box 6\" src=\"http://redwingconsulting.com/wp-content/uploads/Monetizing-Big-Data-text-box-6.png\" width=\"600\" height=\"172\" />\r\n\r\nOn the surface these look like simple questions to answer. But in reality, these are <strong>extremely non-trivial</strong> questions, and require significant amounts of new thinking on the part of the Big Data team.\r\n<h5>Who are your customers?</h5>\r\nAre the customers for Big Data your existing corporate accounts? Or is there huge potential within the small and medium business sectors? Or is this something to sell to individuals?\r\n\r\nShould you sell Big Data to the customers\' marketing departments? Or through their existing ad agencies? Or to their IT groups?\r\n\r\nOr is the market defined by product and application? Are we selling to buyers of customer profile data? Or buyers of identity services?\r\n\r\nThe potential answer to all these questions is: \'yes\'. Because the buyers of Big Data services form a complex multi-dimensional market which is defined by:\r\n<ul>\r\n	<li>The industry vertical you are selling to (fmcg, utilities, retail, etc)</li>\r\n	<li>The role of the person you are selling to (media planner, digital media executive, strategic planner, etc)</li>\r\n	<li>The type of Big Data product you are selling (customer profile data, location data, real-time data, etc)</li>\r\n</ul>\r\nAnd understanding the interaction between these customer types is key to identifying real, growable markets for your Big Data products.\r\n<h5>What do your customers want?</h5>\r\n&nbsp;','Monetizing Big Data','','inherit','closed','open','','2725-revision-v1','','','2013-09-09 17:51:46','2013-09-09 17:51:46','',2725,'http://redwingconsulting.com/uncategorized/2725-revision-v1/',0,'revision','',0),(2787,5,'2013-09-09 17:53:12','2013-09-09 17:53:12','<img class=\"alignnone size-full wp-image-2773\" alt=\"Monetizing Big Data graphic 1\" src=\"http://redwingconsulting.com/wp-content/uploads/Monetizing-Big-Data-graphic-1.png\" width=\"760\" height=\"246\" />\r\n<h4 style=\"text-align: justify;\">The potential for mobile operators to generate huge amounts of revenue from Big Data is undeniable, solely based on the volume, richness and breadth of customer data that flows across a mobile network. So clearly the key question is <strong><em>how</em></strong> can that raw data be turned into products and services which corporate customers and individuals will want to buy?</h4>\r\n<h5>Always, always, start from the customer</h5>\r\n<p style=\"text-align: justify;\">For over two decades, Redwing has been working with mobile operators to help them get from business concepts to revenue-generating service launches. In that time, we\'ve developed a number of fundamental principles that help guide the business launch process:</p>\r\n<img class=\"size-full wp-image-2782 aligncenter\" alt=\"Monetizing Big Data text box 6\" src=\"http://redwingconsulting.com/wp-content/uploads/Monetizing-Big-Data-text-box-6.png\" width=\"600\" height=\"172\" />\r\n<p style=\"text-align: justify;\">On the surface these look like simple questions to answer. But in reality, these are <strong>extremely non-trivial</strong> questions, and require significant amounts of new thinking on the part of the Big Data team.</p>\r\n\r\n<h5>Who are your customers?</h5>\r\n<p style=\"text-align: justify;\">Are the customers for Big Data your existing corporate accounts? Or is there huge potential within the small and medium business sectors? Or is this something to sell to individuals?</p>\r\n<p style=\"text-align: justify;\">Should you sell Big Data to the customers\' marketing departments? Or through their existing ad agencies? Or to their IT groups?</p>\r\n<p style=\"text-align: justify;\">Or is the market defined by product and application: are we selling to buyers of customer profile data? Or buyers of identity services?</p>\r\n<p style=\"text-align: justify;\">The potential answer to all these questions is: \'yes\'. Because the buyers of Big Data services form a complex multi-dimensional market which is defined by:</p>\r\n\r\n<ul style=\"text-align: justify;\">\r\n	<li>The industry vertical you are selling to (fmcg, utilities, retail, etc)</li>\r\n	<li>The role of the person you are selling to (media planner, digital media executive, strategic planner, etc)</li>\r\n	<li>The type of Big Data product you are selling (customer profile data, location data, real-time data, etc)</li>\r\n</ul>\r\n<p style=\"text-align: justify;\">And understanding the interaction between these customer types is key to identifying real, growable markets for your Big Data products.</p>\r\n\r\n<h5 style=\"text-align: justify;\">What do your customers want?</h5>\r\n<p style=\"text-align: justify;\"></p>','Monetizing Big Data','','inherit','closed','open','','2725-revision-v1','','','2013-09-09 17:53:12','2013-09-09 17:53:12','',2725,'http://redwingconsulting.com/uncategorized/2725-revision-v1/',0,'revision','',0),