<p>Filed under: <a href="http://www.autoblog.com/category/sedans/" rel="tag">Sedan</a>, <a href="http://www.autoblog.com/category/marketing-advertising/" rel="tag">Marketing/Advertising</a>, <a href="http://www.autoblog.com/category/videos/" rel="tag">Videos</a>, <a href="http://www.autoblog.com/category/audi/" rel="tag">Audi</a>, <a href="http://www.autoblog.com/category/luxury/" rel="tag">Luxury</a></p><a href="http://www.autoblog.com/2011/01/14/video-audi-a8-super-bowl-commercial-riffs-on-childrens-good/#continued"><img width="630" vspace="4" hspace="0" height="379" border="0" alt="2011 Audi A8" src="http://blog.pangeic.com/wp-content/uploads/2011/02/audi-a8-superbowl-commercial-screen-grab.jpg" /></a>
<div><em><strong><small>Audi A8 Super Bowl commercial - Click above to watch video <a href="http://www.autoblog.com/2011/01/14/video-audi-a8-super-bowl-commercial-riffs-on-childrens-good/#continued">after the jump</a></small></strong></em></div>
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The <a href="http://www.autoblog.com/tag/superbowl">Super Bowl</a> is just around corner <strike>and before the New England Patriots celebrate another victory</strike> and that means a new crop of automotive commercials are getting ready to pry your attention away from all the drinks and food you are consuming. <a href="http://www.autoblog.com/make/audi/">Audi</a> has revealed its new ad spot that takes direct aim at established premium sedans like the <a href="http://www.autoblog.com/model/s-class">Mercedes-Benz S-Class</a>. The commercial is based on Margaret Wise Brown's popular children's book<em> Goodnight Moon</em>, Audi says goodbye to old luxury, then welcomes progress with its all-new <a href="http://www.autoblog.com/model/a8">2011 Audi A8 sedan</a>.<br />
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<a href="http://www.autoblog.com/2011/01/14/video-audi-a8-super-bowl-commercial-riffs-on-childrens-good/#continued">Hop the jump</a> to watch the new Audi Super Bowl commercial.<br />
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<div><p><strong>Gallery: <a href="http://www.autoblog.com/photos/2011-audi-a8-l">2011 Audi A8 L</a></strong></p><a href="http://www.autoblog.com/photos/2011-audi-a8-l/"><img src="http://blog.pangeic.com/wp-content/uploads/2011/02/01-2011-audi-a8l-press_thumbnail.jpg" alt="" title="" /></a><a href="http://www.autoblog.com/photos/2011-audi-a8-l/"><img src="http://blog.pangeic.com/wp-content/uploads/2011/02/02-2011-audi-a8l-press_thumbnail.jpg" alt="" title="" /></a><a href="http://www.autoblog.com/photos/2011-audi-a8-l/"><img src="http://blog.pangeic.com/wp-content/uploads/2011/02/03-2011-audi-a8l-press_thumbnail.jpg" alt="" title="" /></a><a href="http://www.autoblog.com/photos/2011-audi-a8-l/"><img src="http://blog.pangeic.com/wp-content/uploads/2011/02/04-2011-audi-a8l-press_thumbnail.jpg" alt="" title="" /></a><a href="http://www.autoblog.com/photos/2011-audi-a8-l/"><img src="http://blog.pangeic.com/wp-content/uploads/2011/02/05-2011-audi-a8l-press_thumbnail.jpg" alt="" title="" /></a></div><br />
[Source: <a target="_blank" href="http://www.youtube.com/watch?v=fJnaOPzZ_pQ&amp;feature=player_embedded">YouTube</a>]<p><a href="http://www.autoblog.com/2011/01/14/video-audi-a8-super-bowl-commercial-riffs-on-childrens-good/" rel="bookmark">Continue reading <em>Video: Audi A8 Super Bowl commercial riffs on children's <i>Goodnight Moon</i> book</em></a></p><p><a href="http://www.autoblog.com/2011/01/14/video-audi-a8-super-bowl-commercial-riffs-on-childrens-good/">Video: Audi A8 Super Bowl commercial riffs on children's <i>Goodnight Moon</i> book</a> originally appeared on <a href="http://www.autoblog.com">Autoblog</a> on Fri, 14 Jan 2011 12:29:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.</p><h6></h6><a href="http://www.youtube.com/watch?v=fJnaOPzZ_pQ&amp;feature=player_embedded">Read</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/2011/01/14/video-audi-a8-super-bowl-commercial-riffs-on-childrens-good/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/forward/19799921/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/2011/01/14/video-audi-a8-super-bowl-commercial-riffs-on-childrens-good/#comments" title="View reader comments on this entry">Comments</a>