<p>Filed under: <a href="http://www.autoblog.com/category/sedans/" rel="tag">Sedan</a>, <a href="http://www.autoblog.com/category/marketing-advertising/" rel="tag">Marketing/Advertising</a>, <a href="http://www.autoblog.com/category/videos/" rel="tag">Videos</a>, <a href="http://www.autoblog.com/category/crossovers-cuvs/" rel="tag">Crossover</a>, <a href="http://www.autoblog.com/category/bmw/" rel="tag">BMW</a>, <a href="http://www.autoblog.com/category/diesel/" rel="tag">Diesel</a>, <a href="http://www.autoblog.com/category/luxury/" rel="tag">Luxury</a></p><a href="http://www.autoblog.com/2011/02/07/video-bmw-super-bowl-commercials-champion-diesel-and-america/#continued"><img alt="BMW Super Bowl Ad" src="http://blog.pangeic.com/wp-content/uploads/2011/02/bmw-ad.jpg" style="border-style: solid; border-width: 0px; margin: 4px 0px;" /></a><br />
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	BMW Super Bowl Ad - Click above to watch the videos <a href="http://www.autoblog.com/2011/02/07/video-bmw-super-bowl-commercials-champion-diesel-and-america/#continued">after the jump</a></div>
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<a href="http://www.autoblog.com/make/bmw">BMW</a> was one of the few companies to keep its <a href="http://www.autoblog.com/tag/super%20bowl">Super Bowl</a> advertising plans to itself until kick off time, but the Roundel came to the game packing two 30-second spots. The company said it wanted to get two messages across to Americans: that its diesels are cleaner and more powerful than ever and that the German manufacturer is continuing to invest in America even as the economy struggles to recover. In order to make that happen, BMW enlisted the vocal talents of actor Chris Pine (of <em>Star Trek</em> fame) for the two spots. Pine is now the official voice of BMW advertising here in the States.<br />
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The first ad is clearly aimed at distinguishing the <a href="http://www.autoblog.com/tag/335d">335d</a> from the American perception of diesel - sluggish old <a href="http://www.autoblog.com/make/volvo">Volvo</a> wagons, rough-idling <a href="http://www.autoblog.com/make/mercedes-benz">Mercedes-Benz</a> sedans and soot-spewing trucks and busses. The second ad focuses on the company's efforts in Spartanburg, South automobileolina, including producing every <a href="http://www.autoblog.com/model/x3">X3</a> on the planet. <a href="http://www.autoblog.com/2011/02/07/video-bmw-super-bowl-commercials-champion-diesel-and-america/#continued">Hit the jump</a> to check out both spots as well as the full press release.<br />
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[Source: BMW]<p><a href="http://www.autoblog.com/2011/02/07/video-bmw-super-bowl-commercials-champion-diesel-and-america/" rel="bookmark">Continue reading <em>Video: BMW Super Bowl commercials champion diesel and... American roots?</em></a></p><p><a href="http://www.autoblog.com/2011/02/07/video-bmw-super-bowl-commercials-champion-diesel-and-america/">Video: BMW Super Bowl commercials champion diesel and... American roots?</a> originally appeared on <a href="http://www.autoblog.com">Autoblog</a> on Mon, 07 Feb 2011 12:33:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.</p><h6></h6><a href="http://www.autoblog.com/2011/02/07/video-bmw-super-bowl-commercials-champion-diesel-and-america/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/forward/19831451/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/2011/02/07/video-bmw-super-bowl-commercials-champion-diesel-and-america/#comments" title="View reader comments on this entry">Comments</a>