<p><a href="/images/old/6a00e5537d966288330133f59cb473970b-800wi.jpg" rel="lightbox" style="display: inline;"><img alt="Bryan Greenberg 4" class="asset  asset-image at-xid-6a00e5537d966288330133f59cb473970b" src="/images/old/6a00e5537d966288330133f59cb473970b-500wi.jpg" style="width: 480px;" title="Bryan Greenberg 4" /></a><span style="font-size: xx-small;">Photo credit: Casio/ John Nunez</span><br />Last night, <strong>Casio</strong> celebrated the launch of their new men’s watch line – <strong>Edifice Black Label</strong> – with a VIP cocktail reception at the Tourneau TimeMachine store in NYC. On-hand to host the festivities was actor <strong>Bryan Greenberg</strong> (star of HBO’s “How To Make It In America”), <strong>brand ambassador</strong> for the new line and avid watch aficionado. Greenberg spoke about how a vintage Casio watch he purchased in Japan turned him onto the brand and how wearing a watch is one of the best ways a man can accessorize. Fresh off filming “Friends With Benefits” with Justin Timberlake, he plans to embark on his own music tour this coming month, with a new single “Walk Away” dropping in a few weeks.</p> <p>The event also served as a launch for the new <strong>Casio</strong> exhibit at Tourneau which showcases the <strong>Edifice</strong> line along with watches from the <strong>Baby-G and G-Shock brands</strong>. The exhibit will be open to the public through December.</p> <p><strong>Edifice Black Label</strong> is a racecar-inspired line comprised of six sleek styles ranging in price from $150 to $500. The Black Label collection is dynamic and striking, exuding speed and technology from its aesthetics and functionality.  The watches are meant to take men from day to night, whether going to a sporting event or a night on the town. The multifunction metal analog watches are equipped with stylistic yet technological faces with über-stopwatch capabilities, LSI-controlled hand movements, world time, water resistance, daily alarms, solar power, multi-layered dials and more. Perfect for gifting, <strong>EDIFICE</strong> is for the smart man who values the moment. See more on the next page.&#0160; </p>  <!--more-->   <p><a href="/images/old/6a00e5537d966288330133f59cb69b970b-800wi.jpg" rel="lightbox" style="display: inline;"><img alt="Bryan Greenberg 1" class="asset  asset-image at-xid-6a00e5537d966288330133f59cb69b970b" src="/images/old/6a00e5537d966288330133f59cb69b970b-500wi.jpg" style="width: 480px;" title="Bryan Greenberg 1" /></a> <br /> <a href="/images/old/6a00e5537d96628833013488bcce02970c-800wi.jpg" rel="lightbox" style="display: inline;"><img alt="Bryan Greenberg 2" class="asset  asset-image at-xid-6a00e5537d96628833013488bcce02970c" src="/images/old/6a00e5537d96628833013488bcce02970c-500wi.jpg" style="width: 480px;" title="Bryan Greenberg 2" /></a> <br />Actor Bryan Greenberg and music manager Jonathan Azu discuss his upcoming tour at the Casio Edifice Black Label watch launch party at the Tourneau TimeMachine store in New York City on November 4, 2010. The star of HBO’s “How To Make To Make It in America” is the brand ambassador for the sleek new timepiece collection in stores this fall.</p> <p><a href="/images/old/6a00e5537d966288330133f59cb83b970b-800wi.jpg" rel="lightbox" style="display: inline;"><img alt="Bryan Greenberg 3" class="asset  asset-image at-xid-6a00e5537d966288330133f59cb83b970b" src="/images/old/6a00e5537d966288330133f59cb83b970b-500wi.jpg" style="width: 480px;" title="Bryan Greenberg 3" /></a> <br /> <a href="/images/old/6a00e5537d96628833013488bcd045970c-800wi.jpg" rel="lightbox" style="display: inline;"><img alt="Bryan Greenberg 5" class="asset  asset-image at-xid-6a00e5537d96628833013488bcd045970c" src="/images/old/6a00e5537d96628833013488bcd045970c-500wi.jpg" style="width: 480px;" title="Bryan Greenberg 5" /></a> <br />Actor <strong>Bryan Greenberg</strong> (center), <strong>Shigenori Itoh, Vice President of Casio’s Timepiece Division</strong> (right) and <strong>Toshiharu Okimuro, Chairman, Casio America, Inc</strong>.(left) model their Casio watches at the <strong>Casio Edifice Black Label watch launch party at the Tourneau TimeMachine store in New York City</strong> on November 4, 2010. The star of HBO’s “How To Make To Make It in America” is the brand ambassador for the sleek new timepiece collection in stores this fall.</p> <p><span style="font-size: xx-small;">All Photos by Casio/John Nunez</span></p> 