<a style="display: inline;" rel="lightbox" href="/images/old/6a00e5537d966288330133f4de8698970b-800wi.jpg"><img class="asset  asset-image at-xid-6a00e5537d966288330133f4de8698970b" style="width: 480px;" title="Russell Simmons-Macys" src="/images/old/6a00e5537d966288330133f4de8698970b-500wi.jpg" alt="Russell Simmons-Macys" /></a>

On September 30th, <strong>Russell Simmons</strong> Launched the <strong>Argyleculture</strong> Store inside Macy's Herald Square in NYC. Debuting the brand's Fall 2010, Russell Simmons chose Tyson Beckford to be the face of the <strong>Argyleculture</strong> campaign. <strong>Argyleculture</strong> is an all American brand that infuses original detailing with the buttoned-up styling of men's professional attire, including suits, argyle vests, zip-up sweaters, plaid oxfords, polos, and denims of different washes.  It almost competes with Tommy Hilfiger, however <strong>Russell Simmons</strong> has an advantage since he also captures the urban market with this brand, a market Tommy Hilfiger didn't want under his sleeve even though it was the market that helped him increase his empire in the late 90's. To top the night a few celebrities came out that evening to support including DJ Ed Lover, Model Jaslene Gonzalez, the beautiful Heidi Allende and Director Bret Ratner just to name a few. See more pictures on the next page.

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<a style="display: inline;" rel="lightbox" href="/images/old/6a00e5537d96628833013487fe5687970c-800wi.jpg"><img class="asset  asset-image at-xid-6a00e5537d96628833013487fe5687970c" style="width: 480px;" title="Jaslene Gonzalez" src="/images/old/6a00e5537d96628833013487fe5687970c-500wi.jpg" alt="Jaslene Gonzalez" /></a>

<span style="font-size: x-small;">American Top Model Jaslene Gonzalez</span>

<span style="font-size: x-small;"> <a style="display: inline;" rel="lightbox" href="/images/old/6a00e5537d96628833013487fe5799970c-800wi.jpg"><img class="asset  asset-image at-xid-6a00e5537d96628833013487fe5799970c" style="width: 480px;" title="Russell Simmons-Macy's" src="/images/old/6a00e5537d96628833013487fe5799970c-500wi.jpg" alt="Russell Simmons-Macy's" /></a></span>

<span style="font-size: x-small;">Russel Simmons</span>

<span style="font-size: x-small;"> <a style="display: inline;" rel="lightbox" href="/images/old/6a00e5537d966288330133f4de82dc970b-800wi.jpg"><img class="asset  asset-image at-xid-6a00e5537d966288330133f4de82dc970b" style="width: 480px;" title="SimmonsGirl" src="/images/old/6a00e5537d966288330133f4de82dc970b-500wi.jpg" alt="SimmonsGirl" /></a> </span>

<span style="font-size: x-small;">Heidi Allende</span>

<span style="font-size: x-small;"> <a style="display: inline;" rel="lightbox" href="/images/old/6a00e5537d966288330133f4de8522970b-800wi.jpg"><img class="asset  asset-image at-xid-6a00e5537d966288330133f4de8522970b" style="width: 480px;" title="Jaslene-Gonzalez-Marvin-Valladares" src="/images/old/6a00e5537d966288330133f4de8522970b-500wi.jpg" alt="Jaslene-Gonzalez-Marvin-Valladares" /></a> </span>

<span style="font-size: x-small;">Jaslene Gonzalez and Marvin Valladares</span>

<span style="font-size: x-small;"> <a style="display: inline;" rel="lightbox" href="/images/old/6a00e5537d966288330133f4de863b970b-800wi.jpg"><img class="asset  asset-image at-xid-6a00e5537d966288330133f4de863b970b" style="width: 480px;" title="Russell Simmons" src="/images/old/6a00e5537d966288330133f4de863b970b-500wi.jpg" alt="Russell Simmons" /></a></span>

<span style="font-size: x-small;">Russell Siimmons
Photos by Ron Lee</span>