We’re continually testing variations of our search results episode to optimize performance for both you and our users. Similarly, you’re indubitably unceasingly trying to see ways to exaggerate each line of your ad to get your message across to users. To assist, we’ll in a minute be making a metamorphosis to undeniable ads that disposition suffer you to display more facts where it’s most likely to be noticed--in the headline.
Starting today and over the next scarcely any days, we’re changing the deployment of the win initially thumbnail sketch line to certain ads that arise above the search results on Google. Seeking some ads where each line appears to be a distinct verdict and ends in the becoming punctuation, category line 1 will be moved to the headline and separated past a hyphen. As a result, some height array ads drive force longer headlines. Here’s an illustration:
We’ve establish that the transform results in higher clickthrough rates for ads that are shown with the longer headline, as in good shape as other better ads that show up wits them. It also creates a well-advised episode benefit of users by highlighting more information in the ad.
While at best some ads will be shown with the longer headline, you can enlarge your chances alongside ensuring that each figure of your ad appears to be a distinct decree and ends in the adapted punctuation (e.g., a days or a harbour pock). Since this is a worldwide metamorphose, punctuation want restyle by country.

Google Adwords Advertising
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