BusinessWeek - When it comes time to finance a college education, students and families often bypass scholarships in favor of student loans. That can be a mistake because unlike loans, scholarships are essentially "free money for your college education," says Mark Kantrowitz, a financial aid expert and author of the new book Secrets to Winning a Scholarship, published in February. The typical student is eligible for anywhere between 50 and 100 scholarships, and every year more than 1.5 million scholarships worth more than $3. ...