<strong>Fast forward to 2011 and the SBA has changed their tune. They now show that “two thirds of new employer businesses survive at least two years, and 44% make it at least 4 years”!  To put it simply, new employer businesses have a 50/50 chance of surviving for 5 years or more. </strong>

<strong>While still risky and not for the “faint of heart”, starting a new business today has promise, and as long as the entrepreneur avoids certain key pitfalls, they have a better chance to survive and to thrive. </strong>

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<strong>Here are 6 important tips to keep the entrepreneur in the game:</strong>

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<ol>
	<li><strong>1. </strong><strong>The product or service must fill a very significant void in the marketplace – (There must be a need for this product or service)</strong></li>
	<li><strong>2. </strong><strong>Attitude and fortitude! Attitude is where it starts; having the attitude with vision and passion is key to pushing forward when challenges arise. </strong></li>
	<li><strong>3. </strong><strong>Lack of Planning – No strategy in place, no website, no sales process – no forecasting tools, or measurement tools. </strong></li>
	<li><strong>4. </strong><strong>A well-rounded marketing plan – At least 5 different areas of marketing vehicles with a built-in system to measure accuracy. </strong></li>
	<li><strong>Customer Centric Culture – Every decision made is based on “How will this enhance the customers experience?”</strong></li>
	<li><strong>Sales Conversion strategy – This is what every entrepreneur must be consumed with. How may “sales conversations” can I have today.</strong></li>
</ol>