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South by Southwest Interactive is a huge, annual conference that brings together leading entrepreneurs, start ups and innovators in the tech space. SXSW Interactive is wrapping up in Austin, Texas, and we had a chance to interview Senior Innovation Editor Ellen McGirt from Fast Company Magazine and PepsiCo’s Social Media and Digital Director Bonin Bough yesterday. We discussed the newest trends in Interactive, the emergence of mobile, how micro influencers can make themselves more available to agencies and advertisers and a lot more. Here’s the video:

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Visit the <a href="http://sxsw.com/interactive" target="_blank">SXSW Interactive site</a> to find out more about what’s going on at SXSW this year.