Flavor of the week?  Wow, here we go again...  Get ready for some drama!  :)  Hopefully it'll work as it has the couple of times before, several people leave but the main core remains along with a bunch of new mauture players who will soon enough become a piece of the core.  I'm not making any references to this app or any specific person, but I think you put it very well with that phrase.

Hopefully that's not the case and everyone who apps will love our guild and stay.