Haha.  I remember doing the same thing you are talking about.  I was running out of Oil of Olay and thought I'd go to the store and see if I could find something similar.  I was with my husband and his uncle's girlfriend.  They are both Bulgarian.  After searching the shop, high and low and seeing nothing resembling face lotion, I told them I wanted lotion for my face and to ask and see if they had some.  The ladies in the shop kept bringing me face wash and toner and other strange things.  I finally ended up buying something that was Loreal brand that looked like oil of olay vaguely.  It was 16leva.  When I got it home it turned out to be totally greasy and gross though, I'd never put it on my face!  I think you should have a friend send you a care package through FEDEX.  :)  I was in Peshtera though, maybe you'll have better luck in Sofia after a little more searching.  Good Luck.

~Samantha Hristova