Yeah, just to days ago the minister of agriculture said "we used to have three types of bread, but it was real bread. Now we have 30 types, but it's the worst in Europe" or something like that. I remember how there was a bakery just a block away and me and my grandfather would go in the morning and buy bread that pretty much just came out of the oven. Sometimes it was even too hot to touch. And on the trip home, short as it was, I'd eat a big piece of it. Ah, sweet childhood memories. 

@helen: Indeed it's immediately obvious to a Bulgarian speaker, though it's not so much the meaning, but more precisely these two words would be homophones.  The meaning of preservative is simply консерванти.