I think part of the problem with bulgarians and cooking is the lack of culinary(among other) culture. USA had Julia Child, UK had Fanny Cradock and now has Delia Smith. Not to mention all the other english, american, australian, french and so on chefs right now like Nigella  Lawson, Heston Blumenthal, Hubert Keller, Anthony Bourdain, Rocco DiSpirito, Eric Ripert, Michelle Bernstein, Paula Deen and so many more each of wich has a unique style and brings something different to the table. Literary. :) 
Here in Bulgaria we have only Ivan Zvezdev and Uti Buchvarov as the most popular names and anyone interested in culinary knows those two aren't any good. :D We have no Top chef or Ready Steady Cook, no Iron chef no Food network. 
The problem is almost no one here in Bulgaria is interested in these things. Molecular gastronomy, cooking with liquid nitrogen, trends, history and so on of cooking is of no interest to anyone. :)