@Bobby It seems like what you're getting at is the fad-like nature of the bio label. The thing is, if I want to eat good food without too many ingredients or ingredients on the label that I don't know what they are bio products make a lot of sense. Yes they are more expensive but I'm afraid the reality is that often when you buy inexpensive food that's what you get products that have been manufactured. 

As for buying locally and supporting Bulgarian farmers, I would love to do more of this.