I don't how I got so lucky to have such great friends and readers but somehow I do. <em>Proof? </em>

Recently one of my friends and readers sent me a link to this article:<a href="http://edno.bg/en/archives/problemi-s-ezika/" target="_blank"> Language Troubles</a> (it's also in Bulgarian) with a note, thought you'd appreciate this. And I do.

I read the article and then had to re-read it. There's some pretty great analysis about the Bulgarian language and current usage here.  It starts off this way:
<blockquote>Bulgarian has a problem: it’s hard to find in any useful form. Talking  with friends is fine, but when we’re looking for something longer and  more meaningful to read or watch and listen to, we run into problems. We  need topics and shows that can last longer in conversation than who  said what a little while ago on Facebook.</blockquote>
And the piece then proceeds to dig into the relationship of Bulgarian language and these various mediums: books, magazines, tv, film, newspapers, politics, advertising, blogs, facebook and finally twitter. The case being made for Bulgarian looks rather bleak.

It also made me think for 10 seconds: why am I trying to learn this language?

Then I wondered about the influence of technology on Bulgarian. Elenko (who is also  seems to be making the case that the most interesting use of Bulgarian is happening within the realm of blogs and twitter--he suggests that no one is actually reading novels anymore and that media controlled by big companies don't have any stake in saying anything substantial.

But what's the real issue? Is it what's being said--<em>the substance</em>? How it's being said--<em>the style</em>? Or is it a combination of the two?