Not all bulgarians complain about expensive restaurants, we just know that expensive doesn't mean good.
I think that americans are different than most other foregners in Bulgaria.I am sure everyone who has ever known one would confirm.
I had a boss who ate nothing but junk food for 2 years, never liked OUR food, and didn't speak a word of bulgarian.

"Why try, I can just be an American, people love our shit, they won't hate me..."

Yeah right.