Not so long ago there was a TV show in BG that made an experiment: they hired 20-30 people to stand in line in front of a grey door near the market Jenski pazar. 

They were instructed to say they are waiting for "original goods" but not to specify what the product was. For about an hour the line had grown with about a dozen passers-by and each of them was looking for a different thing - clothes, home accessories and all. But they all waited and waited. 

In the end the grey door with no sign opened and a guy from the inside said the "goods" were over, so if anyone wanted some, they should come back the next day. 

It was made just for fun, but somehow proved that waiting in line for something is in our blood :)