@Bobby, I am afraid the giggle you describe in your first comment is the thing I like so much about the blog. You give it a different name but I think we're giggling for the same reason--it's the relative absurdity of the whole thing. The photos on a whole are well taken, the subjects are wearing visually interesting clothes (even if their fashion-ness may be questionable) and the blog isn't trashy. This said, it's <em>Sofia</em>. It's not Paris, London, Milan or even New York and that's okay but I think that's what makes the whole thing so silly and interesting to me at the same time.