Two weeks ago this billboard went up in Mladost. If you look closely you'll see the building in the background is the one I've used as my banner on my blog for ages. I got such a kick out of it. The sign says: it's time for something special and out of a giant Zagorka beer bottle all sorts of funny things are popping or possibly spraying out. The two things that I can clearly identify flying out of the bottle are a flip-flop and a light bulb.

<a title="something special by karolinka.sofia, on Flickr" href="http://www.flickr.com/photos/29050866@N06/8967746042/"><img alt="something special" src="http://farm8.staticflickr.com/7323/8967746042_f79bf8f4bb_z.jpg" width="640" height="480" /></a>

I have no idea why. Aside from the obvious: Zagorka tastes better changing light bulbs in flip-flops.

But a girl can only change so many light bulbs. I suspect that after I changed the 10 light bulbs in my apartment I'd still have a lot of beer left to drink. Then what?  Also, I don't really like heights very much so the thought of drinking beer and climbing up on a chair in flip-flops to precariously change light bulbs sounds way less fun than drinking a beer on my couch.

All joking aside, I do like the take irreverent take on the classic champagne ad.

Oh and the placement of the ad in Mladost really couldn't be better.  It really is something special-the intersection of the dirt path coming in from the left of the photo and the asphalt sidewalk (with power lines planted squarely in the middle of the sidewalk) on the right of the photo. This sidewalk is boarded by Malinov Blvd and on the far right the metal fence marking the construction of the new metro line to Business Park.

There's a lot of special happening in this photo.