Also wasn't there some question about 3rd party vendors using the HPOCA logo?

There are several things that can be done. The first user of a logo or design in general has an inherent right to that logo in the market or geographical area in which it has been used, provided that use is continuous and uninterrupted. There is no registration required for this right to attach.

Therefore, provided the HPOCA was the first user, etc in the market which the interloper has used the mark, we are well within our rights to notify them that they are infringing on that right and request that they cease and desist.

Registration, in short gives rise to a claim for damages and disgorgement of profits. So if a 3rd party is actually making substantial revenues from the logo, registration is a lever to allow the courts to take that profit away from them and give it to us. To what extent that would apply I am dubious.

Jim