Hey Dean Dardwin,
You hit precisely on one of my same arguements prior to Penfield. I had argued that since out of 6,000 members we knew only about 15% would ever attend 1 or more events, which leaves 85% who only buy a magazine. If they are happy with the product they buy why change? Last weekend I got hit with the same arguement, and reasoning for a different conclusion, which I also find plausable. If 85% only buy a magazine, then their interest would be in buying a produce that satisfies them. If this is so, then who produces the product would have no bearing on it. If they get the product, and it pleases them, they are happy. Then I was asked how many magazines do I get that I know or care who the editor or publisher is. Needless to say, point well taken!!!