Though every customer is important, using a CRM system, they can be classified according to value based on buying patterns. The business intelligence or analytics component of a CRM software can generate customer or prospect information to help you decide if they are potent enough to provide you high value business or relationships. Also, by studying a holistic view of each customer or prospect their proclivity to buy a product offering can be accessed. Re-segmentation or multi segmentation of customers is another benefit of CRM analytics.