We then go on to ask them if they would also like to invest in the other elements such email subscriber acquisition strategies or optimizing their website for search engines so that when people type the key words or phrases into Google or Bing that their potential clients would use to find their product or service they will appear on the first page of Google (by the way if you don&#8217;t appear on the first page of a search engine, 90% of prospects will not find you. For more information read &#8220;10 Reasons Why It Is Important to rank on the First Page Of Go;8#e&amp;lg220o).