Riding and on a good year racing this event is one of the highlights of the calender on any given year.  The fact that it is held in the Mecca of mountain biking doesn't hurt. 24 hrs of riding is the perfect way to evaluate your love of the sport.  Some come to compete, some to socialize and some to test themselves against others and the clock, we have some of all of these in us.  Growth of the sport is not nearly as important as the passion it inspires and Moab for 24 hrs is the culmination of our passion.