<a href="http://www.everydaytreats.com/wp-content/uploads/6a00d8341db04e53ef0133f1851ee0970b-pi.jpg" style="display: inline;"><img alt="Men&#39;s Luxury Socks, Underwear &amp; Undershirts at BlackSocks.com_1277076086725" border="0" class="asset asset-image at-xid-6a00d8341db04e53ef0133f1851ee0970b image-full " src="http://www.everydaytreats.com/wp-content/uploads/6a00d8341db04e53ef0133f1851ee0970b-800wi.jpg" title="Men&#39;s Luxury Socks, Underwear &amp; Undershirts at BlackSocks.com_1277076086725" /></a> <br /> <p>Perhaps its the never ending drone of the vuvuzuelas, or maybe it&#39;s the fact that it is Father&#39;s Day today (happy Father&#39;s Day, dads!) -- but I am compelled to tell you all about black socks. </p><p>I received a pitch a few days ago from a company called, you guessed it,<a href="http://www.blacksocks.com/g3.cms/lang/us/s_page/79080/s_name/homepageus" target="_blank"> blacksocks.com</a>. I was about to delete it when I read this line, &quot;the target <a href="http://www.blacksocks.com/g3.cms/lang/us/s_page/79080/s_name/homepageus" target="_blank">Blacksocks</a> demographic is any man who&#39;s looked down to find his toe yawning out of a hole in his sock.&quot;</p><p>I thought that was charming, and well, I know of a certain SOMEONE who fits that description so I checked out their site. Sure enough they sell socks. Black ones.</p><p>I love the simplicity of that business model. There&#39;s something to be said for having a laser-like focus.</p><p>Anyways, Father&#39;s Day = black socks in my mind, apparently.</p><p>I did take them up on their offer to send me, or rather, the man with the yawning socks in my household, a pair of socks. </p><p>They came the next day.</p><p>They were Italian made.</p><p>They were black. </p><p>He loved them. Because he always needs black socks.</p><p>Perfect.</p>
