Roxanna, I'm completely with you on this. The issue of boy's clothing has had me fuming practically since the moment I had to choose his newborn clothes. From vehicles on everything, even the tiniest babygros (why not beautiful flowers, birds or animals??)  to the dull dull dull colours! And now he's 6 it's become worse. Camouflage, skulls, scary faces, weapons and still, the dull colours! My boy loves red and orange and has more soft toys than it seems possible to fit into a room, but he's in a culture that seems to believe boys don't want beautiful or soft.  In Sweden this summer we fell with joy on shop after shop of boys' clothes with...colour! stripes! rainbows! And they were blissfully soft to the touch. Heaven for my sensualist son. How do we, as parents, 'encourage' mainstream shops to cater better for our boys?