"This is Cinema" and "This is art" monikers do get thrown around quite a bit, especially as we near the end of a given year, and primarily by those "critics" who neither firmly grasp the historical perspective, regardless of what they have or haven't seen, nor do they have the foresight, which of course is intangible and can't be acquired. At times such practice is undertaken in order to bestow added importance to the work at hand (the Cahiers gang did that regularly, but they had both of the aforementioned qualities) without the realization that it could actually prevent the work from being properly evaluated in the future.