Nonetheless, Warner Bros. believes both formats can coexist and has been urging Blu-ray backers to begin supporting HD DVD as well. The studio has developed a dual-format disc and has said it would license the technology to other studios willing to back both.

Now this does sound like a sensible way forward, the only problem is, will the likes of Sony adopt this dual format disc or will the licencing costs be prohibitive. 

Cheers Trev.