Great awareness via a new WildAid public service campaign shot yesterday in NYC. The Maasai Wilderness Conservation Trust, the Maasai, and Kenya's elephants all will benefit from the reach of the upcoming public service messages. Thank you Edward!

"International film star and renowned conservationist Edward Norton filmed two public service announcements on the illegal ivory trade in New York City yesterday. The messages will be part of the “Say No To Ivory” campaign launched earlier this year by WildAid and Save the Elephants.

Norton, President of the US Board for the Maasai Wilderness Conservation Trust, said: “Reducing the demand for ivory products is essential to the survival of Kenya’s elephants and directly impacts our on the ground community conservation efforts. By strengthening community stability in Kenya and shifting consumer behavior abroad, we can save elephants and improve the lives of Maasai.”

<a href="http://elizabethalkhas.files.wordpress.com/2013/09/edward-2.jpg"><img id="i-408" alt="Image" src="http://elizabethalkhas.files.wordpress.com/2013/09/edward-2.jpg?w=487" /></a>

Source: WildAid

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