When your revenue is down 35% in Q3 09 compared to Q3 08 what do you do? When a VP releases a statement saying that you will be discontinuing a product what do you do. Press release for damage control. Autodesk smaller PR dept still has a few left http://finance.yahoo.com/news/Autodesk-Constructware-2010-prnews-1313450732.html?x=0&.v=1 