<p style="text-align: right;">Monetizing</p>

<p>saymedia.com</p>

<p>attention shifting from authority to friends.  to social</p>

<p>People are the new content.  People that have influence.  Bloggers have influence.  Marketers love bloggers.</p>

<p>soylent green is people.</p>

<p>1/3 of the way thru.  need suggestions.  send them my way.</p>

<p>fox news example:  people with passionate voices are heard. are paid attention to.  Fox like bloggers</p>

<p>bloggers are influencers.</p>

<p>people are the new content.  blogs are made of people. influence is new distribution.  blogs are influence machines.</p>

<p>monetization the non-sucky way...</p>

<p>massive amount of brand advertising dollars coming online.</p>

<p><span style="font-size: 12.8601px;">good example:  coolhunting.com  sponsored by virgin america. </span></p>

<p><span style="font-size: 12.8601px;">engaging communities.  brand posts question, bloggers answer.  compensation based on your influence.  brands want and need these types of programs.  say media is working with these companies.</span></p>

<p><span style="font-size: 12.8601px;"> </span></p>

<p>sippey@saymedia.com</p>

<p>****** www.shoemoney.com</p>

<p>SEO</p>

<p>Google Analytics</p>

<p>Joshua ziering</p>

<ul>
	<li>your page needs to have a clear purpose </li>
	<li>every page needs a call to action</li>
	<li>assign a dollar value to every possible call to action</li>
	<li>check once a day for overall trend</li>
	<li>traffic sources -- keywords</li>
	<li>goals -- tutorials -- for ecommerce</li>
	<li>also on goals -- what are people sharing the most?  twitter, fb, etc.</li>
	<li>Site Search</li>
	<li>(me:  look up analytics in problogger again and other big bloggers)</li>
</ul>

<p>************</p>

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<p>Shayne Sanderson</p>

<p>WP eCommerce</p>

<p>http://getshopped.org</p>

<p>Shopp</p>

<p>shopplugin.net</p>

<p>PHPurchase</p>

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