<a href="http://sallyhogshead.com/"><img class="alignleft size-medium wp-image-6325" title="bloggerpix" src="http://www.diaryofalatebloomer.com/wp-content/uploads/2011/07/bloggerpix-300x244.png" alt="" width="300" height="244" /></a>I was reading Jeffrey Gitomer's newsletter at work when something caught my eye on the right sidebar: "the f score test".

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Of course, I clicked on the link to uncover more info.  Who wouldn't?  Everyone wants to know what this other "f word" is.  Brilliant marketing.

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(Equally as brilliant, author Sally Hogshead used her less-than-desirable yet incredibly eye-catching name to brand herself.  Talk about turning a lemon into lemonade.  Genius.)

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When I arrived at the site, I learned that the "f score test" is a personality test to determine how you FASCINATE in all areas of your life.

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Ohhhhhh...this soooooo speaks to my INFJ-ness.  I immediately ditched my "blog activity" for the day and substituted with the "f score test".

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And the not-so-shocking/my-mother-is-nodding-her-head-yes results are...

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<span style="font-size: medium; color: #3366ff;"><strong><span style="font-family: 'Times New Roman';">MEET YOUR TRIGGERS</span></strong></span>

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<span style="font-family: 'Times New Roman'; font-size: small;">Your primary fascination is <strong><strong><span style="font-family: 'Times New Roman';">PASSION. </span></strong></strong>(Nicely done, you.) Even without realizing it, you’re already instinctively applying this trigger when trying to persuade others. Your secondary trigger is <strong><strong><span style="font-family: 'Times New Roman';">REBELLION, </span></strong></strong>and your dormant trigger (the one you’re least likely to apply in your personality and behavior) is <strong><strong><span style="font-family: 'Times New Roman';">TRUST.</span></strong></strong></span>

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<span style="font-family: 'Times New Roman'; font-size: small;">Once you understand your own unique combination of personality strengths, you can start to create more influential ideas and messages.</span>

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<span style="font-size: large; color: #3366ff;"><strong><span style="font-family: 'Times New Roman';">HOW TO REFINE YOUR NATURAL TALENTS FOR SWAYING OPINION?</span></strong></span>

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<strong><span style="font-family: 'Times New Roman'; font-size: small;"> </span><span style="font-family: 'Times New Roman'; font-size: small; color: #3366ff;">YOUR PRIMARY TRIGGER: PASSION</span></strong>

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<span style="font-family: 'Times New Roman'; font-size: small;">So passion is your primary trigger. That means you draw people closer with a warm and open style of interaction. You’re expressive with ideas, communicate well in person, and probably have a strong creative streak. Even when you mask your emotions, you feel passionately about your opinions.</span>

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<span style="font-family: 'Times New Roman'; font-size: small;">You’re intuitive with information, often making decisions based on gut instinct rather than cold intellect. While other personality types prefer facts, you’re more attuned to the nuances of attitude, design, and a certain indefinable je ne sais quoi.</span>

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<span style="font-family: 'Times New Roman'; font-size: small;">Passion is a powerful form of influence because it creates irresistible messages that overcome rational resistance. When you dial up your primary trigger, you have the ability to create messages that are extremely difficult to ignore.</span>

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<span style="font-family: 'Times New Roman'; font-size: small;">You’re remarkably talented in creating messages that lead to a powerful intellectual, physical, and emotional response. For instance, you like to share experiences with others, and in conversation, you draw people closer with body language and eye contact.</span>

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<span style="font-family: 'Times New Roman'; font-size: small;">By applying these natural strengths to your work, you can build warmer relationships and more trusting dialogue. And by applying to your ideas, you can create messages make people say, “I want that now!”</span>

<span style="font-family: 'Times New Roman'; font-size: small;"><a href="http://youtu.be/GVOFbY_roAU">http://youtu.be/GVOFbY_roAU</a></span>

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<span style="color: #3366ff;"><strong><span style="font-family: 'Times New Roman'; font-size: small;">YOUR SECONDARY TRIGGER: REBELLION</span></strong></span>

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<span style="font-family: 'Times New Roman'; font-size: small;">Well, well, well. Look who has a rebellious streak.</span>

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<span style="font-family: 'Times New Roman'; font-size: small;">We’re all occasionally tempted by forbidden fruit, and you’re certainly no exception. That devil sitting on your shoulder, whispering in your ear? What he’s whispering to you is rebellion. When told you can’t have something, or shouldn’t do something, this trigger of fascination can take hold and make you want it more.</span>

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<span style="font-family: 'Times New Roman'; font-size: small;">Irreverence is sprinkled throughout your conversations, because you possess a sharp sense of wit and irony. A personal sense of freedom is near and dear to your heart; anyone who tries to force you to play by the rules might just end up losing you.</span>

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<span style="font-family: 'Times New Roman'; font-size: small;">A little rebellion goes a long way, and overuse leads to unreliable behavior or erratic messages. With rebellion as your secondary trigger, you might want to increase your use of other triggers (such as trust or prestige), in order to establish a more consistently effective approach.</span>

<span style="font-family: 'Times New Roman'; font-size: small;"><a href="http://youtu.be/qZB3NQgVMFo">http://youtu.be/qZB3NQgVMFo</a></span>

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<span style="color: #3366ff;"><strong><span style="font-family: 'Times New Roman'; font-size: small;">YOUR DORMANT TRIGGER: TRUST</span></strong></span>

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<span style="font-family: 'Times New Roman'; font-size: small;">One thing’s for sure: You’re definitely not boring.</span>

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<span style="font-family: 'Times New Roman'; font-size: small;">People who score low on trust tend to be thrilling, passionate, and intuitive. They live in the moment, and rarely plan very far in advance. As a result, they can be unpredictable, impulsive, and volatile.</span>

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<span style="font-family: 'Times New Roman'; font-size: small;">Of the 7 triggers, trust is the most difficult to earn, the easiest to lose, and the most valuable to hold.</span>

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<span style="font-family: 'Times New Roman'; font-size: small;">Perhaps you don’t need to sway opinion through consistency. Many people and brands, especially those unconventional few who delight in immediate gratification and avant-garde style, don’t rely on trust. However, this trigger comes with many rewards, so take a look at ways to increase trust in your message, without losing the excitement and edge of your other triggers.</span>

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<span style="font-family: 'Times New Roman'; font-size: small;"><a href="http://youtu.be/0Wid4MKPqQc">http://youtu.be/0Wid4MKPqQc</a></span>

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Are you ready to satisfy to find out how fascinating you are?  Unearth your f score here and share your