Sorry, eBooks are vastly overpriced. Assuring exasperated consumers that they aren't because physical books are so incredibly cheap to produce, and therefore not that different, won't eradicate the simple perception of value that has built up in readers' minds over a couple of centuries. Physical books feel worth more. We in the publishing industry have actually benefited from that for an awfully long time. We still do. To complain about the same illogic which ensures healthy profits from overpriced Hbs/Pbs that are dirt cheap to produce is bizarre.

Mass market eBooks should never be more than £3-£4. Readers know this. In a few years time this will no longer be an issue, because sheer demand - and the success of reasonably priced books - will settle it.

Piracy is genuinely evil, and scarcely a legitimate response, but I would point out that probably the majority of pirates are people who would never have purchased the material in the first place, so we shouldn't get our knickers in too much of a twist over them. Technical and professional books are perhaps a separate matter.