I've never understood why a writer would put his home address on a business card. With Google Earth, people could virtually drive right up to one's doorstep, then do it again in the real world. I do have cards with a current book cover on them for conferences and signings--then my photo and email on the back. It's true that some of us writers have a ways to go when it comes to the name recognition thing.

The Apple story is hilarious. Too bad the "researcher" was a criminal--he actually sounds pretty smart.