"And here’s the big thing. However genuine you are, a thank you is still necessary."

I spent the better part of twenty years as a professional fund raiser for a University. You would be surprised, or maybe not, at the number of major "charities" who have never figured out that a thank you is a big thing to a donor.

I am proud to say, not only did we know how to thank our donors, I gloried in taking the slots of those who ignored gratitude as the proper response to a gift.

You know the old saw, " If I had a dollar for every time....." Well, we received plenty of dollars for every time the competition couldn't figure out how to say "thank you."