I think you may be right Jonathan. What will set us apart won't be our books but our ability to schmooze and beg and bleat our way across the bloody social media landscape trying to scrape up some interest in our work. Not only am I no good at that stuff I have absolutely no interest in it. If that's a prerequisite of being a published author I may well go and write something else.

The most worrying thing of all is the perception this is being put in the public's mind that the going rate for a novel (new or otherwise) is 99p or 99 cents. At that level no one can make any money out of this business unless they slavishly pile out pulp every month or so.