The money should always roll the author. Enough said there.

As a teacher, I believe certain aspects of writing can be taught. However, I don't believe one can teach someone to be a storyteller. I taught dance for over 20 years. In that time period I saw only a handful of students with "natural" talent. They had to learn technique if they were going to make that natural talent into something spectacular. The best way to study the craft is to read...and read...and read.