There are two possible answers.
1. His 'owner' (my son) is refusing to deal with the huge backlog of friend requests that followed him putting up the dog on facebook and thinking no one would notice.
2. He hated being called 'Charlie' given that his name's Eddie.

I'm watching it piss it down in Florence right now so sadly I have no opportunity ask either of the possibly guilty parties here!

Lovely seeing you in SFO Michelle - sorry we didn't get longer to talk. Why is it so difficult to talk to people at that thing? We need an event all of our own.