I'm not sure how the Apple in-app subscription thing will shake out. It's not popular. I think their point of view is to make everything simple for the user who will only need an iTunes account to purchase things. I get that, but I still think it's a bad idea for all the reasons stated already. I'm hoping they'll give up on it, or modify the terms at least. I'm also wondering if it's a power play against Amazon or Random House.