There is a theme developing within our discussion of hardware, software, publishing etc.  The theme: The Corporation and it's control over our lives.

Be it personified by Jobs, our becoming sprouts in the information farms of Google and Facebook or  tackied up by BP and it's sunken oil rig in the Gulf, I/we  feel the boot on our neck.

The irony. We use the tools of our serfdom to complain. Genius marketing or what?
Thus the words, first ubiquitous then viral to describe its presence. Then, we wait with eager anticipation for the next edition. Darn, can't even be a good Luddite.

I keep my distance by referring to the best of it as a glorified crowbar and just use it.