When I had a real job, my last post was as a press officer in local government. Before I took the king's shilling and becoming a full time writer, the local authority spent a seven-figure sum over two years preparing a document that had mission statements for every department, including mine. It also spent a six figure sum on a new logo. Soon after the money had been spent, the local authority was wound up, to be replaced by a unitary authority. I was long gone by then, but the whole rigmarole started again. New mission statements, new logo.....