I didn't know HP doesn't pay writers. Or that that counts as a 'new business model'. Do the accountants, ad staff, web people, PAs and everyone else work for free too (I assume Arianna does given she's married to a billionaire)? If not it sounds like a very old model to me. One better called vanity publishing. Mind you I wouldn't have paid Craig Newmark one penny for this article.
It baffles me that, at a time when decent, skilled articulate journalists everywhere are in danger of losing their jobs, the future of the media is supposedly being mapped out by people who lack the single core facility of all journalism, namely the ability to communicate ideas clearly and succinctly to the general public.