 As a small business owner of CSO Leadership Training, it was only a few months ago I was very skeptical about using social media to connect with potential clients. When I worked in corporate security before becoming a secur-preneur, I rarely used social media for professional purposes except for the occasional check of my LinkedIn account.  Now, I use social media daily, which include LinkedIn, Twitter, and Facebook.  I am pleased to share with you what I have learned.

 Before launching into using social media for professional purposes, identify what your primary objective is.  For what purpose do you want to use social media?
<ul>
	<li>To get a new job?</li>
	<li>To build your influence or gain visibility?</li>
	<li>To enhance the online presence for your business?</li>
</ul>
Pinpointing the primary goal will enable you to devise a personal social media strategy, determine what forums are best, and identify how much time you will need to dedicate to executing the strategy.