 As a small business owner of CSO Leadership Training, it was only a few months ago I was very skeptical about using social media to connect with potential clients. When I worked in corporate security before becoming a secur-preneur, I rarely used social media for professional purposes except for the occasional check of my LinkedIn account.  Now, I use social media daily, which include LinkedIn, Twitter, and Facebook.  I am pleased to share with you what I have learned.

 Before launching into using social media for professional purposes, identify what your primary objective is.  For what purpose do you want to use social media?
<ul>
	<li>To get a new job?</li>
	<li>To build your influence or gain visibility?</li>
	<li>To enhance the online presence for your business?</li>
</ul>
Pinpointing the primary goal will enable you to devise a personal social media strategy, determine what forums are best, and identify how much time you will need to dedicate to executing the strategy.

 Stay tuned for specific strategies you can use for each objective.  During October, I will be providing you with specific tips for each objective.