<p>New customized rewards program offers ability to earn free cruises, discounts and onboard amenities through everyday purchases</p><p>Holland America Line, a division of Carnival Corporation and plc, and Barclaycard US, the credit card business of Barclays PLC in the United States, today announced the debut of the Holland America Line Rewards(TM) Visa&reg; card. The card, Holland America Line's first such offering, will allow cardmembers to earn free cruises, onboard credits, special onboard amenities and discounted airfare for card usage.</p><p>For every $1 spent on Holland America Line purchases, cardmembers earn two Holland America Points. For all other purchases, cardmembers will earn one Holland America Point. Cardmembers will earn 5,000 points upon first use and can accrue an additional 5,000 points for balance transfers completed within the first 30 days of account opening. Points can be redeemed for various Holland America Line cruise packages and onboard services and amenities including spa treatments, shore excursions, special occasion packages, cooking classes and cruise discounts or free cruises. Other benefits include Visa Signature and Platinum card benefits, no annual fee and a 0% introductory APR on balance transfers for six months.</p><p>&quot;We continually search for new programs that give our loyal guests another reason to come back to vacation with us,&quot; said Richard D. Meadows, executive vice president, marketing, sales and guest programs, Holland America Line. &quot;The new Holland America Line Rewards Visa lets guests use their points for the reward choices they most want from our company. We're pleased to select Barclaycard to jointly create the rewards program.&quot;</p><p>&quot;Consumers today have a wide selection of payment options,&quot; said Lloyd M. Wirshba, Chief Executive Officer, Barclaycard US. &quot;Therefore, in creating the ideal rewards card for Holland America Line guests, it was critical to create a card product to further enhance the tremendous customer loyalty enjoyed by the Holland America Line brand. We believe we have built the optimal product to provide these customers a path towards future Holland America Line cruise packages.&quot;</p><p>For further information and to apply for the Holland America Line Rewards Visa card, please visit <a href="http://www.hollandamericavisa.com/">http://www.hollandamericavisa.com/</a>.</p>