<p><font size="3"><font face="Times New Roman">Carnival Cruise Lines, the world&rsquo;s largest cruise operator, has selected Arnold and MPG to oversee its comprehensive advertising programs, including all print, broadcast, design, direct marketing and digital media.</font></font></p><p style="margin: 0px" class="MsoNormal"><span style="font-size: 11pt"><span style="font-family: Times New Roman"><span>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span>Arnold/MPG was selected from a field of 13 of the country&rsquo;s best-known advertising agencies following a three-month agency review process conducted by Carnival and assisted by New York-based Ark Advisors. </span></span></p><p style="margin: 0px" class="MsoNormal"><span style="font-size: 11pt"><span style="font-family: Times New Roman"><span>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span>&ldquo;Carnival has a number of exciting projects in the works right now and Arnold presented some highly creative and innovative ideas that truly captured the essence of our brand,&rdquo; said Ruben Rodriguez, Carnival&rsquo;s executive vice president of marketing and guest experience.<span>&nbsp; </span>&ldquo;We can&rsquo;t wait to give them the opportunity to showcase their team&rsquo;s talent and highlight the uniqueness of the &lsquo;Fun Ship&rsquo; vacation experience to consumers and travel agents alike,&rdquo; he added.</span></span></p><p style="margin: 0px" class="MsoNormal"><span style="font-size: 11pt"><span style="font-family: Times New Roman"><span>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span><span>&nbsp;</span>&ldquo;We love this category, and we are really proud to have the opportunity to work with the market leader,&rdquo; said Pam Hamlin, president of Arnold Boston.</span></span></p><p style="margin: 0px" class="MsoNormal"><span style="font-size: 11pt"><span style="font-family: Times New Roman"><span>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span>As Carnival&rsquo;s new agency of record, Arnold will work closely with the cruise line&rsquo;s advertising and marketing professionals in developing new consumer and trade advertising, marketing and collateral materials, as well as various e-marketing initiatives. </span></span></p><p style="margin: 0px" class="MsoNormal"><span style="font-size: 11pt"><span style="font-family: Times New Roman"><span>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span>Carnival is the largest and most popular cruise line in the world, with 22 &ldquo;Fun Ships&rdquo; operating three- to 18-day voyages to the Caribbean, Bahamas, Mexican Riviera, Alaska, Hawaii, Panama Canal, Canada/New England, Europe, South America and Bermuda.<span>&nbsp; </span>The line currently has three new ships scheduled for delivery between now and 2011.<span>&nbsp; </span>The first of those, the 113,300-ton Carnival Splendor, is slated to debut in Europe July 2, 2008.</span></span></p><p style="margin: 0px" class="MsoNormal"><span style="font-size: 11pt"><span style="font-family: Times New Roman"><span>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span>Carnival Cruise Lines is the flagship company of Carnival Corporation &amp; plc (NYSE/LSE: CCL; NYSE: CUK), the world&rsquo;s largest cruise vacation group operating a diverse portfolio of worldwide brands.<span>&nbsp; </span>Carnival Corporation &amp; plc is traded on both the New York and London Stock Exchanges.</span></span></p>