<p style="text-align: justify;"><span style="font-size: small; color: #000000;">In recognition of its measurable efforts to reduce its environmental  footprint both at sea and in port, Holland America Line has been  selected as the 2010 Marine Environmental Business of the Year by the  Port of <span class="xn-location">Seattle</span> and the Seattle  Propeller Club.</span></p>
<p style="text-align: justify;"><span style="font-size: small; color: #000000;">"We applaud and congratulate Holland America Line  in winning the 2010 Marine Environmental Business of the Year Award,"  said Port of Seattle CEO Tay Yoshitani. "Their efforts at using shore  power while at berth in <span class="xn-location">Seattle</span> contribute greatly to our Puget Sound Clean Air Strategy and help make  Northwest ports the Green Gateway."</span></p>
<p style="text-align: justify;"><span style="font-size: small; color: #000000;">Noting the company's detailed  ISO 14001 Environmental Management System (EMS) plan that governs its  fleet-wide efforts, the Port praised Holland America Line for its  energetic efforts to reduce its impact on the port and the surrounding  community through efficient energy management strategies and responsible  management of wastewater discharges.</span></p>
<p style="text-align: justify;"><span style="font-size: small; color: #000000;">"We are honored to receive  this award and thank the Port of <span class="xn-location">Seattle</span> for recognizing our efforts in environmental stewardship," said <span class="xn-person">Stein Kruse</span>, president and chief executive  officer. "Being selected for this award is a testament to our ongoing  commitment to preserving the environment both locally and around the  world."</span></p>
<p style="text-align: justify;"><span style="font-size: small; color: #000000;"><strong>Reducing Fuel Consumption and Emissions</strong></span></p>
<p style="text-align: justify;"><span style="font-size: small; color: #000000;">In  the last three years Holland America Line challenged its ships to  operate at 98 percent of their fuel budget, and in each of those years  the ships consumed 96 percent of their fuel budget. Ships based in <span class="xn-location">Seattle</span> during the <span class="xn-location">Alaska</span> cruise season from May through September eliminate  diesel engine emissions through a combination of fuel conservation and  shore power usage.</span></p>
<p style="text-align: justify;"><span style="font-size: small; color: #000000;">Other successful fuel reduction strategies  include selecting itineraries that allow optimum vessel speed between  port calls to minimize fuel use and maintaining equipment according to  specifications.</span></p>
<p style="text-align: justify;"><span style="font-size: small; color: #000000;">The company also shares best practices and monthly  fuel-use data to encourage competition between vessels to become more  efficient.</span></p>
<p style="text-align: justify;"><span style="font-size: small; color: #000000;"><strong>A Decade-long Partnership</strong></span></p>
<p style="text-align: justify;"><span style="font-size: small; color: #000000;">Holland <span class="xn-person">America Line</span> ships have been calling at the  port of <span class="xn-location">Seattle</span> since the early 1970s.  In <span class="xn-chron">May 2002</span>, Holland America Line began  basing ships in <span class="xn-location">Seattle</span> for <span class="xn-location">Alaska</span> cruises and began its partnership with  the Port to increase tourism into the region. Over the last seven  years, its operations have generated more than <span class="xn-money">$2.5  billion</span> for the <span class="xn-location">Seattle</span> area  alone. In 2010, the company adds another ship to sail <span class="xn-location">Alaska</span> cruises for a total of four ships  based in <span class="xn-location">Seattle</span> sailing 69 cruises  from May through September.</span></p>