<p>First cruise line to add pre-cruise reservation benefit to a flexible dining<br />program</p>
<p>MIAMI, Aug. 31 /PRNewswire-FirstCall/ -- From the first spa at sea to an<br />innovative category of accommodations bridging the gap between stylish<br />staterooms and luxury suites; from the first tableside cooking and carving to<br />the first lawn of real, growing grass at sea, Celebrity Cruises has long been<br />an industry leader when it comes to putting guests at the center of attention.<br />Today, Celebrity Cruises introduced Celebrity Select Dining,(SM) a new<br />flexible dining option that allows guests to choose when they dine in the main<br />dining room onboard, on a day-by-day basis, which includes the industry's<br />first pre-cruise day-by-day flexible dining reservation system.</p>
<p>"Celebrity Select Dining gives our guests the flexibility to spend their days<br />any way they like," said Jacques Van Staden, Vice President of Culinary<br />Operations, Celebrity Cruises. "Whether they wish to enjoy more time in a<br />specific port of call one day and dine later that evening than another, or<br />whether they wish to keep a traditional set dining time, they will receive the<br />same amazing service and enjoy the same menu. It's all about our guests, and<br />it's all about choice."</p>
<p>No other cruise line that offers a flexible dining option also offers<br />pre-cruise day-by-day reservations. Through this industry-leading technology,<br />Celebrity's guests can go online to choose their desired dining time - anytime<br />between 6 and 9:30 pm - for each day of their cruise, up to four days prior to<br />boarding. Reservations also can be made onboard with the main dining room's<br />Maitre d'. Pre-cruise reservations are strongly encouraged in order to ensure<br />the best possible dining experience. Guests can pre-book their dining times<br />online at <a href="http://www.celebritycruises.com">www.celebritycruises.com</a>. All dining times are subject to<br />availability, and guests who elect Celebrity Select Dining must pay<br />gratuities.</p>
<p>During the booking process, guests will choose either Celebrity Select Dining<br />or traditional dining. Guests will be accommodated on a<br />first-come/first-served basis. Guests who choose to customize their onboard<br />dining times through Celebrity Select Dining also will have the choice to<br />either dine with only their own traveling companions or with other guests on<br />the cruise, and Celebrity will work to accommodate this choice.</p>
<p>Guests sailing on Celebrity's newest ship, the 2,850-guest Celebrity Equinox,<br />beginning with the September 26, 2009 sailing, will be the first to experience<br />Celebrity Select Dining. Online booking for pre-cruise day-by-day dining<br />reservations for this sailing opened today. Guests who are already booked on<br />Celebrity Equinox's sailings taking place on or after September 26 can choose<br />to switch to Celebrity Select Dining.</p>
<p>With the exception of sailings on Celebrity Xpedition, the 92-guest mega-yacht<br />sailing year-round in the Galapagos Islands, the option to choose Celebrity<br />Select Dining is available today for all other participating ships beginning<br />with the sailing dates noted below and continuing through all cruises<br />currently open for sale. Celebrity Select Dining's online day-by-day dining<br />reservations will be available for all participating ships as of October 15,<br />for sailings beginning with those noted below and continuing for at least two<br />months from those sailing dates.&nbsp; For sailings not available for booking<br />day-by-day online reservations as of October 15, guests will be able to place<br />their day-by-day reservations no less than 30 days prior to their sail date.</p>
<p>&nbsp;&nbsp;&nbsp; --&nbsp; Celebrity Solstice - January 10, 2010 sailing<br />&nbsp;&nbsp;&nbsp; --&nbsp; Celebrity Constellation - January 17, 2010 sailing<br />&nbsp;&nbsp;&nbsp; --&nbsp; Celebrity Century - January 23, 2010 sailing<br />&nbsp;&nbsp;&nbsp; --&nbsp; Celebrity Millennium - February 1, 2010 sailing<br />&nbsp;&nbsp;&nbsp; --&nbsp; Celebrity Summit - February 13, 2010 sailing<br />&nbsp;&nbsp;&nbsp; --&nbsp; Celebrity Mercury - February 15, 2010 sailing</p>
<p>&nbsp;&nbsp;&nbsp; --&nbsp; Celebrity Infinity - February 28, 2010 sailing</p>
<p><br />Guests planning to experience Celebrity Eclipse, the third ship in Celebrity's<br />new Solstice Class, which will enter service in April 2010, will be able to<br />elect Celebrity Select Dining on a date that will be announced later.</p>
<p>Guests can visit <a href="http://www.celebritycruises.com/celebrityselectdining">www.celebritycruises.com/celebrityselectdining</a> to see a more<br />comprehensive list of sailings for which Celebrity Select Dining's day-by-day<br />reservations will be available for booking, and what the booking dates are.</p>
<p>Individuals who elect to take advantage of Celebrity Select Dining before<br />cruising will be required to pay (before cruising) Celebrity's recommended<br />gratuity amounts for their waiter, assistant waiter, dining room management<br />and stateroom attendants.&nbsp; If guests wish to choose to change from traditional<br />dining to Celebrity Select Dining after they have boarded, they can do so<br />within the first 24 hours of their cruise, on a space-available basis. Guests<br />who choose Celebrity Select Dining while onboard or who are otherwise not<br />eligible to be charged prior to sailing will automatically have gratuities<br />added to their onboard portfolio account.</p>
<p>Celebrity Select Dining is subject to availability. Only groups of 20 or less<br />can be seated at one time.</p>
<p>Celebrity ships that offer specialty restaurants in addition to the main<br />dining room already offer online pre-cruise reservations that can be made up<br />to four days prior to boarding. Guests who dine in Celebrity's specialty<br />restaurants are charged a per-person reservation fee.</p>
<p>Celebrity Cruises offers comfortably sophisticated, upscale vacation<br />experiences with highly personalized service, exceptional dining, and<br />extraordinary attention to detail. Celebrity sails in Alaska, California,<br />Canada/New England, the Caribbean, Europe, Galapagos Islands, the Pacific<br />Coast, Panama Canal and South America. The line also offers unique cruisetour<br />vacations in Alaska, Canada, Europe and South America. Noted for four of the<br />top 10 "Top Cruise Ships in the World" in the large-ship category, as voted by<br />the readers of Conde Nast Traveler (February 2009 readers' poll), Celebrity's<br />fleet - including the new Celebrity Solstice and Celebrity Equinox - will be<br />joined by Celebrity Eclipse in 2010, a fourth Solstice-class ship in 2011, and<br />a fifth in 2012.</p>