<p>P&amp;O Cruises has won the National Travel Industry Awards (NITA) for &lsquo;Best Cruise Operator&rsquo; for the third year in a row, and was inducted into the NTIA Hall of Fame.</p><p>The awards are voted directly by industry travel agents around Australia and were announced in Sydney on Saturday July 5, 2008.</p><p>Jenny Lourey, Senior Vice President for P&amp;O Cruises accepted the award on the night and said the cruise line was thrilled to be inducted into the Hall of Fame after three consecutive wins.</p><p>&ldquo;Being recognised by our travel industry peers three years in a row is a great honour for P&amp;O Cruises and a reflection of the impressive quality of our product and service.</p><p>&ldquo;We are currently introducing many onboard innovations in both entertainment and dining to create an even more unforgettable holiday for our passengers.</p><p>&ldquo;P&amp;O Cruises values its relationship with travel agents and we have recently restructured our sales team to develop even closer connections with agents,&rdquo; Ms Lourey said.</p><p>The National Travel Industry Awards are presented by the Australian Federation of Travel Agents.</p>