Seattle -&nbsp; Holland America Line has launched a new Shore Excursion e-Brochure online system for its guests to view and print shore excursion information for booked cruises. Now, a cruise guest can receive up-to-the minute, personalized information that is specific to the guest&rsquo;s <a href="http://cruisetalk.org/2008/09/holland-america-line-launches-new-personalized-shore-excursion-e-brochures.html#" target="_new" onclick="adlinkMouseClick(event,this,2);"><font color="#0054a6" style="font-weight: 400; color: #0054a6! important; font-family: 'Trebuchet MS', Arial, 'Lucida Sans Unicode', Tahoma, sans-serif; position: static"><span class="kLink" style="font-weight: 400; color: #0054a6! important; font-family: 'Trebuchet MS', Arial, 'Lucida Sans Unicode', Tahoma, sans-serif; position: relative">cruise </span><span class="kLink" style="font-weight: 400; color: #0054a6! important; font-family: 'Trebuchet MS', Arial, 'Lucida Sans Unicode', Tahoma, sans-serif; position: relative">itinerary</span></font></a>. This technological Web enhancement allows guests to access and update any shore excursion that applies to their cruise itinerary on a 24/7 basis. <p>&ldquo;We strive to personalize each guest&rsquo;s experience and to endeavor to make their interaction with us as easy and enriching as possible,&rdquo; said Richard D. Meadows, CTC, executive vice president, marketing, sales and guest programs. &ldquo;By giving our guests the flexibility of printing an e-brochure with their shore excursion options that is tailored specifically to their cruise itinerary, we are able to present the exact information they need&mdash;when they need it. Additionally, more and more of our guests applaud our online efforts from an environmental standpoint.&rdquo;</p><p>Besides tailoring the Shore Excursion e-Brochures to each guest&rsquo;s ship and sail date, the online versions offer readers the same useful information as the print versions but with two newly added and helpful features: tour pricing and excursion departure times.</p><p>How the online system works:</p><p>By visiting the Shore Excursion page on Holland America&rsquo;s Web Site, booked guests simply need to input their booking number and last name, click on the &ldquo;View Your Personalized Shore Excursion Brochure&rdquo; link and a personalized e-brochure will immediately download. The Shore Excursion e-Brochure will present the guest&rsquo;s name and all available shore excursions for the guest&rsquo;s booked cruise. Guests have the option of continuing their shore excursion viewing online, printing their personalized Shore Excursion e-Brochure for review at a later date or booking their tours immediately. Additionally, guests may review their personalized Shore Excursion e-Brochure from six months to a year before their cruise departure date rather than waiting for a hard-copy version that accompanies guests&rsquo; cruise documents 30 to 60 days from their cruise departure date. In the five weeks since the Shore Excursion e-Brochure online system has gone live, 20,470 guests have downloaded an e-brochure.</p><p>&ldquo;With the launch of Shore Excursion e-Brochures we&rsquo;ve created a way that our guests can leisurely review their shore excursion options in a much timelier manner. This allows guests to book early and to help avoid possible disappointment should the tours that pique their interests potentially sell out,&rdquo; said Meadows.</p>