<p>Media Advocacy is the strategic use of media as a resource for advancing social or public policy initiatives. Our particular focus is video advocacy, the use of video to advocate for a cause or express a viewpoint.</p>
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<p>Video can be more effective than brochures, billboards and newsletters in communicating with your target audience. Unlike written formats, video can provide both verbal and non-verbal messages (visual and paralinguistic) that are informative and persuasive.</p>
<p>CRA-NC's Media Advocacy Services has the ability to create videos that are not as expensive as many other video companies. We offer creativity and affordability. We use digital video, which is far less expensive than traditional formats. </p>
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<p>We believe educational videos should be engaging and entertaining, as well as informative. People need to remember the information conveyed, and they can only do so if the program offers some sense of memory recall - something that sticks in folks' minds.</p>
<p>We are not a production company. We produce videos and use them to advance a particular set of social issues or messages.<p>
<h2>Past Media Advocacy Projects</h2>
<h3>The Richard Brown Show</h3>
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<p>CRA-NC produced and distributed “The Richard Brown Show,â€ an innovative alternative to traditional talk radio shows, for several years. The Richard Brown Show seeks to develop a collective understanding of real-life problems affecting Black North Carolinians and to identify resources and tools to help people resolve these problems through personal action. The program was aired by urban and gospel radio stations and attracted listeners with its positive, progressive content. It was cross-marketed via pod casting and an e-newsletter that reached 5,000 emails weekly. Unfortunately, due to a lack of funding, CRA-NC discontinued it's production of the 
Richard Brown Show at the end of 2006. The Show is currently produced privately.</p>
<h3>Faith and the Common Good</h3>
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<p>The American Values Summit, held at Duke University on March 3, 2006, brought together over 700 community members, students, & faith leaders to join an important conversation on redefining the values debate. It promoted public discourse focused on a broader spectrum of moral values through collaboration with faith based leaders and nonprofits. Summit participants gained a better understanding of moral-political connections and learned techniques for effective messaging and outreach within their communities. They discussed how to show their neighbors and communities that true American values encompass more diverse values and they took from the conference an expanded network of associates with whom to share information and collaborate.</p>
<p> CRA-NC produced “Faith and the Common Good: Conversations from the American Values Summitâ€ as a 2-DVD set containing over two hours of footage from the Summit. The 2-DVD set contains both Summit highlights and complete keynote addresses from Rev. William J. Barber II and Rev. Jim Wallis, plus selected panels.  <br /><a href=â€/bookshelfâ€>Click to buy it from our bookstore.</a></p>
<h3>The Other Side Short Film</h3>
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<p>CRA-NC Adapted "The Other Side", a children’s book about race relations, into a video that won national recognition at the San Francisco Black Film Festival. This story is about tearing down walls that keep people apart.  The short story was used as part of a fair housing campaign by the NC Fair Housing Center and Human Relations Commissions across the state.</p>
<h3>Pay Day Lending - The Musical</h3>
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<p>This videotaped production was shown to the GA & NC legislatures and additionally aired on tv in NC and OH.</p>