
<p>Media Advocacy is the strategic use of media as a resource for advancing social or public policy initiatives. Our particular focus is video advocacy, the use of video to advocate for a cause or express a viewpoint.</p>
<p>Video can be more effective than brochures, billboards and newsletters in communicating with your target audience. Unlike written formats, video can provide both verbal and non-verbal messages (visual and paralinguistic) that are informative and persuasive.</p>