<p>CRA-NC will work with regional nonprofits to conduct local outreach to the Latino community with special emphasis on the elderly. Each nonprofit will be the local coordinator for a turnkey public interest marketing campaign that is multifaceted in utilizing the brochures, videos, public service announcements, press releases and broadcast television. These outreach materials provide the tools for an effective cross marketing campaign to reach our primary as well as secondary audiences. We will provide technical assistance to each group to maximize the outreach benefits.