 media advocacy media advocacy is the strategic use of media as a resource for advancing social or public policy initiatives our particular focus is video advocacy the use of video to advocate for a cause or express a viewpoint video can be more effective than brochures billboards and newsletters in communicating with your target audience unlike written formats video can provide both verbal and nonverbal messages visual and paralinguistic that are informative and persuasive cranc s media advocacy services has the ability to create videos that are not as expensive as many other video companies we offer creativity and affordability we use digital video which is far less expensive than traditional formats we believe educational videos should be engaging and entertaining as well as informative people need to remember the information conveyed and they can only do so if the program offers some sense of memory recall something that sticks in folks minds we are not a production company we produce videos and use them to advance a particular set of social issues or messages reportersjpg  educationmedia  