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<h1>A.S.A.P. Active Ingredients</h1>
The active ingredients in  ASAP’s skin care products have been scientifically tested and proven to  produce impressive, fast-acting visible results.

Drawing on  AHAs, Vitamin C, Vitamin A and antioxidants, our active ingredients  promote younger, fresher, healthier looking skin.

By encouraging  cell renewal and providing protection from environmental damage, ASAP  products help clear blocked pores, stimulate production of new collagen  and reduce the build-up of dead skin cells.

Thanks to the active  ingredients in the ASAP range, your skin will benefit from enhanced  elasticity, texture, and firmness. The result – a glowing new you.
<strong>ALPHA HYDROXY ACIDS (AHAs) </strong>
Derived  from various plant sources Glycolic Acid is the most active and  beneficial of the alpha hydroxy acids (AHAs). AHAs gently loosen the  glue-like substance that hold dead cells to the skin without removing  the skin’s moisture barrier, revealing fresher, more radiant looking  skin. With consistent use, AHAs work beneath the skin's surface to  lighten pigmentation caused by sun damage and stimulate collagen  production. By increasing collagen production skin becomes firmer and  fine lines and wrinkles less visible, resulting in a more youthful  appearance.

<strong>VITAMIN C </strong>
Is  an essential ingredient needed to produce collagen in the skin. Its  powerful antioxidant action helps prevent free radical damage caused by  ultra-violet light and environmental pollutants, resulting in reduced  skin pigmentation and a reduction in the appearance of fine lines and  wrinkles.

<strong><strong>CERAMIDES</strong> </strong>
Are  natural lipids (fats) and a major component of skin structure. These  fats allow skin to retain moisture and work to repair the moisture  barrier of dehydrated, ageing and sun-damaged skin.

<strong><strong>VITAMIN A (Retinol)</strong> </strong>
Assists  in skin rejuvenation by stimulating new collagen and improving skin  elasticity, texture and firmness. This antioxidant assists in the  reduction of blocked pores and pigmentation, resulting in improved skin  radiance.

<strong>CoQ10 (CoEnzyme Q10) </strong>
Contains  exceptional antioxidant properties to maintain vibrant looking skin and  reduce the signs of ageing. CoQ10 can help repair damaged cells,  counteract free radical damage and assist with the production of  collagen and elastin.

<strong><strong>GREEN TEA</strong> </strong>
Is  naturally rich in antioxidants to help protect the skin from free  radical damage. Green tea will not dry or irritate the skin and provides  excellent anti-bacterial and anti-inflammatory properties.

<strong>SALICYLIC ACID (Willowbark) </strong>
Has  the ability to penetrate and exfoliate inside the pores, as well as on  the surface of the skin, making it effective for reducing blemishes and  clarifying the skin. It also has anti-inflammatory and antiseptic  properties.

<strong>PYCNOGENOL </strong>
Pycnogenol  is a potent antioxidant, more powerful than Vitamin C. Extracted from  Marine Pine Bark, this naturally occurring antioxidant helps protect the  skin from free radical damage, promoting healthier, more  youthful-looking skin.

<strong>LACTIC ACID</strong>

A  naturally occurring AHA (related to Glycolic Acid, although less  active), found in milk and honey. Lactic Acid is an effective exfoliant  with powerful moisturising properties.

<strong>ALOE VERA</strong>

Renowned for its soothing and anti-inflammatory properties, Aloe Vera is commonly used to assist with healing.

<strong>ZINC OXIDE</strong>

An effective sunscreen whereby particles have been reduced to ensure a translucent coverage.

<strong>SWEET ALMOND OIL</strong>

Emollient  oil extracted from the nut of the sweet almond tree.  Sweet almond oil  is known for its many skin benefits. While suitable for all skin types,  sweet almond oil is particularly effective for dry skin that is prone to  irritation. The oil is light, moisturizing and easily absorbed.
<h3>CHROMABRIGHT™</h3>
A  new active ingredient with a significant lightening effect on the skin.  Helps prevent skin damage caused by UV radiation and inhibits  tyrosinase activity, which plays a crucial role in controlling  the  production of melanin.
<h3>NIACINAMIDE (B3)</h3>
From the  family of B Vitamins, it has been shown to stimulate collagen and new  fibroblasts. Helpful for addressing skin discolouration and effective in  reducing water loss from the skin and increasing skin hydration  levels.
<h3>HYALURONIC ACID</h3>
Binds moisture to the skin and  helps it retain moisture. Supports the formation and maintenance of  collagen and is the skin's natural water retainer.
<h3>HYDROSALINOL</h3>
A powerful ingredient that has been shown to limit water loss from the skin and increase hydration.
<h3>IDEBENONE</h3>
Closely  related to CoEnzyme Q10 in its structure, this powerful anti-ageing  antioxidant brightens the look of the skin, provides an environment for  cells to repair themselves and help decrease the appearance of fine  lines and wrinkles.

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