One of the most enjoyable parts of building this company has been witnessing the excitement that the Circle and Bloom idea generates. From highly-educated professionals in the fertility world, to best-selling authors, to colleagues, friends and family - the response has been incredible.  And now I can add notable and highly successful business executives with mounds of experience with a passion for entrepreneurship to that list as well - with the addition of Susan Gosselin Cooke, Jerry Greenberg and Clement Mok to the Circle and Bloom team.

When something is meant to happen, it will unfold almost effortlessly.

Let me introduce them one by one.  Susan Gosselin Cooke is also my sister, friend and now Circle and Bloom's Co-CEO.  How lucky am I that I can now share all the mounds of work with someone as smart, successful and take-charge as Sue.  We go into this with our eyes wide open - knowing that we are also family, knowing that there is bound to be something that we do to piss each other off, knowing that it will be difficult sometimes to make decisions.  At the get-go we resolved to have "naked" conversations with each other as much as possible - the reaction, the feelings - sounding like dorks in the process, but trying to be completely honest with each other with every single encounter, decision and project.   A recent conversation:  "what exactly did that tone in your voice mean when we talked about our action list?  Do you have a concern I will not get everything done?" - you see what I mean by feeling like a dork raising a conversation like that.  The end result though has always been an awesome conversation - to the point where we are soul searching, of what our hang-ups are, how to better communicate, etc.  Does being dorky mean being completely honest and mature?  I think so!

Jerry Greenberg is an uber-successful entrepreneur - and still so very young.  Jerry was the co-founder of Sapient Corp, which at one point was a multi-billion market cap company.  MBA programs study Sapient's leadership and organization behavior.  I just recently met Jerry and what immediately struck me was his natural ability to lead.  I believe that Jerry's interest in Circle and Bloom branches into his sense of ownership that we must take with our own health.  He is passionate about high-quality food, exercise and leading a balanced life.  He is also working with legendary Chef Nowsawi and has opened two highly successful sushi restaurants under the brand SugarFish™ - I highly recommend if you live in the LA area.  Circle and Bloom will now benefit from his brilliance for our customers.  How awesome is that.

Clement Mok worked with both Jerry and Sue at Sapient as well as their Chief Creative Officer.  He is an award-winning designer having a sixth sense of how to get people to response to art/design/product positioning.  A good example - we had talked about some photos to use on the website, and my opinion was to use pensive looking, furrowed-brow women, eyes closed listening to an iPod.  What did he send - just the opposite.  His reason?  Showing the end result of how women will feel after using the program.  It was a complete 180 degree change of opinion for me, almost immediate.  I knew he was exactly right.  I am also impressed that Clement spoke at a TED conference recently and was on the original Macintosh team that designed the Apple logo.

Pinch me!  I love working with these people.