One of the most enjoyable parts of building this company has been witnessing the excitement that the Circle and Bloom idea generates. From highly-educated professionals in the fertility world, to best-selling authors, to colleagues, friends and family - the response has been incredible.  And now I can add notable and highly successful business executives with mounds of experience with a passion for entrepreneurship to that list as well - with the addition of Susan Gosselin Cooke, Jerry Greenberg and Clement Mok to the Circle and Bloom team.

When something is meant to happen, it will unfold almost effortlessly.

Let me introduce them one by one.  Susan Gosselin Cooke is also my sister, friend and now Circle and Bloom's Co-CEO.  How lucky am I that I can now share all the mounds of work with someone as smart, successful and take-charge as Sue.  We go into this with our eyes wide open - knowing that we are also family, knowing that there is bound to be something that we do to piss each other off, knowing that it will be difficult sometimes to make decisions.  At the get-go we resolved to have "naked" conversations with each other as much as possible - the reaction, the feelings - sounding like dorks in the process, but trying to be completely honest with each other with every single encounter, decision and project.   A recent conversation:  "what exactly did that tone in your voice mean when we talked about our action list?  Is there a question that I will not get everything we need done?" - you see what I mean by feeling like a dork raising a conversation like that.  The end result though as always been an awesome conversation - to the point sometimes of soul searching, of what our hang-ups are, how to better communicate, etc.  Does being dorky mean being competely honest and mature?  I think so!

Jerry Greenberg is an uber-successful entrepreneur - and still so very young.  Jerry was the co-founder of Sapient Corp, which at one point was a multi-billion market cap company.  MBA programs study Sapient's leadership and organization behavior.  I just recently met Jerry and what immediately struck me was his natural ability to lead.  I believe that Jerry's interest in Circle and Bloom branches into his sense of ownership that we must all take with our health.  He is passionate about high-quality food, exercise and leading a balanced life.  He is also working with legendary Chef Nowsawi and has opened two highly successful sushi restaurants under the brand SugarFish™ - I highly recommend it if you live in the LA area.  Circle and Bloom will now benefit from his brilliance for our customers.  How awesome is that.
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<h3><span style="color: #666699;">Susan Gosselin Cooke</span></h3>
<em>Co-CEO, Sister, Mother, Friend. </em> Sue is an incredibly accomplished business person.  Having spent almost [12] years at Sapient (NASDAQ: SAPE) as CFO and SVP Strategy and Development, Sue was a key member of the management team that helped shape and formulate its strategy over many many years.  She was one of the first people that I sought advice regarding the idea - when it was completely in its infancy and her support was undeniable from day one.  She and I will share the helm to build a company that we both can be proud of, learning and bonding along the way.  She has also played key strategic advisory roles at Harvard University, and had worked previously at Bitstream and Arthur Anderson.
<h3><span style="color: #666699;">Jerry Greenberg</span></h3>
<em>Partner, Visionary, Entrepreneur.</em> Jerry is a natural leader.  As the co-founder of Sapient (NASDAQ:  SAPE), Jerry accomplished very few can say:  building a billion dollar, multi-national corporation.  It's abundantly clear what Jerry brings to the table:  an undeniable intelligence, tenacity and problem-solving skills that sets the stage for our growth and initiative.  Sapient was founded on a passion for client success and is the subject of case        studies on leadership and organizational behavior used by MBA students        at both Harvard and Yale.  In short, Jerry's advice and counsel gives us an undeniable competitive advantage.
<h3><span style="color: #666699;">Clement Mok</span></h3>
<em>Partner, Award-Winning Designer, Entrepreneur, Author.</em> Clement's brilliance is in the sensory element. He has a deep understanding of what makes people respond.  He provides design consultancy and advisory projects mainly for product development.  With direct experience that Clement has had as a client, a consultant, a publisher and software developer over the last 20+ years, he seeks to challenge our closely held assumptions and question sacred cows that we may be too afraid to ask.  Clement was an integral part of the team that designed the ubiquitous Apple logo and had also worked at Sapient as the Chief Creative Officer. As with Jerry and Sue, Clement brings an incredible depth of experience, intelligence and insight to our efforts.

Keep your eye on us:  we are a team guaranteed to be constantly challenging ourselves to build a company that we all can be proud of.