<p><em><strong>By Jesse Pennington, International Sales Director</strong></em></p>
<p class="MsoNormal">I just returned from a trip to Hamburg, Germany for  a retail equine tradeshow. I was there to support one of our main  distributors, Germany-based Worring. The goal of our presence at the  show was to engage the consumer in BioThane&reg; coated webbing and collect  product feedback.</p>
<p class="MsoNormal">It was a great success!</p>
<p class="MsoNormal"><img width="255" height="192" align="left" alt="bootheu.png" src="http://www.biothane.us/images/stories/bootheu.png" />Customers  were so excited to find horse products other than basic black or brown  leather bridles that have dominated the German equine landscape for so  long. There were several booths displaying BioThane&reg; coated webbing in  addition to the Worring booth and BioThane&reg; is a widely known brand name  sought after by many of the attendees. They appreciated that BioThane&reg;  coated webbing is <a href="http://www.biothane.us/company/why-biothaner-coated-webbing-is-better-than-webbing-alone.html">durable, waterproof and cleanable</a>.</p>
<p class="MsoNormal">The Worring booth was packed full of visitors every  day, from open to close of the show. They had promotional material on  hand highlighting why BioThane&reg; coated webbing is better than leather  and outperforms other synthetic material.</p>
<p class="MsoNormal">We had people representing many perspectives on <a href="http://www.biothane.us/biothane-coated-webbings/biothane-equine-applications.html">BioThane&reg; equine applications</a>: manufacturers, a riding teacher, horse owners and more. It was truly a team effort.</p>
<p class="MsoNormal"><span style="mso-bidi-font-family:Tahoma">BioThane</span>&reg;<span style="mso-bidi-font-family:Tahoma">  coated webbing was virtually unknown in Germany about 5 years ago, but  today, brand awareness is very strong.&nbsp;This is in large part due to the  success of our partnership with Worrring and BioPlastic Company's  continued presence at key equine shows in Germany and other key European  locations. Everyone there now knows and asks for &quot;Bee-ohh-tawn-eh&quot;! &nbsp;  &nbsp;&nbsp;</span></p>
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