<p><em><strong>By Jesse Pennington, International Sales Director</strong></em></p>
<p class="MsoNormal">I just returned from a trip to Hamburg, Germany for   a retail equine tradeshow. I was there to support one of our main   distributors, Germany-based Worring. The goal of our presence at the   show was to engage the consumer in BioThane&reg; coated webbing and collect   product feedback.</p>
<p class="MsoNormal">It was a great success!</p>
<p class="MsoNormal"><img width="255" height="192" align="left" src="http://www.biothane.us/images/stories/bootheu.png" alt="bootheu.png" />Customers   were so excited to find horse products other than basic black or brown   leather bridles that have dominated the German equine landscape for so   long. There were several booths displaying BioThane&reg; coated webbing in   addition to the Worring booth and BioThane&reg; is a widely known brand  name  sought after by many of the attendees. They appreciated that  BioThane&reg;  coated webbing is <a href="http://www.biothane.us/company/why-biothaner-coated-webbing-is-better-than-webbing-alone.html">durable, waterproof and cleanable</a>.</p>
<p class="MsoNormal">The Worring booth was packed full of visitors every   day, from open to close of the show. They had promotional material on   hand highlighting why BioThane&reg; coated webbing is better than leather   and outperforms other synthetic material.</p>
<p class="MsoNormal">We had people representing many perspectives on <a href="http://www.biothane.us/biothane-coated-webbings/biothane-equine-applications.html">BioThane&reg; equine applications</a>: manufacturers, a riding teacher, horse owners and more. It was truly a team effort.</p>
<p class="MsoNormal"><span style="mso-bidi-font-family:Tahoma">BioThane</span>&reg;<span style="mso-bidi-font-family:Tahoma">   coated webbing was virtually unknown in Germany about 5 years ago, but   today, brand awareness is very strong.&nbsp;This is in large part due to  the  success of our partnership with Worrring and BioPlastic Company's   continued presence at key equine shows in Germany and other key European   locations. Everyone there now knows and asks for &quot;Bee-ohh-tawn-eh&quot;! &nbsp;   &nbsp;&nbsp;</span></p>
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