After leaving the stage at our local dive bar, a touring musician meandered over to our table, sat down, and dropped his business card among our food and drinks. While he chatted up my associates, I became enraptured with the business card, not because of its design nor because of the musician himself; the card cited not one, not two, not three, but <em>four </em>URLs through which one could follow this individual's repertoire. In addition to his home page, the musician had listed his Facebook page, his MySpace page, and, of course, his Twitter page. Conspicuously absent was his email address.

<em>Really?</em> my aging self thought. <em>Has it come to this? Is our attention so divided amongst the Internet that we must throw out as many URLs as possible in order to capture the attention of others?</em> Then I recalled that just a few hours before, I had noticed that one of my other favorite drinking holes had plastered upon its window where to find