Perplexed? Intrigued? Curious? Maybe the answers to these frequently asked questions can make some sense of it all!
<h3>What is this?</h3>
It's a business that is really more like a project: a work in progress that brings sports psychology concepts and pro athlete experience to other female athletes.
<h3>What is the role of Lauren Fleshman and Ro McGettigan in the Believe I Am project? Do they endorse it? Who runs the thing?</h3>
Lauren and Ro don't endorse Believe I Am. They create and run the thing. Well I guess they endorse it to, but what I mean is this is their baby. They've worked together over the phone from opposite ends of the country (OR and RI) for the past year, first brainstorming ideas, then trading artwork designs, refining and scrapping things and rehashing them and perfecting them. They sit in on screen printing and "women in business" lectures. They search far and wide for the best quality ethically made and flattering shirts, find local screen printers to work with, fumble through accounting software, hand wrap training journals and stick on shipping labels...its a small operation.
<h3>Who made the website?</h3>
Ann Gaffigan at Gazelle Incorporated is a badass USA Champion Steeple Chaser who runs her own web design business and Co-Founded the groundbreaking site Women Talk Sports, among other things (like being a mom for example). She has her hands in all sorts of awesome projects, many of them involving women in sports. Ann got Lo and Ro started and gave them the tools to take it from there and make it their own. Ro's husband Myles Dumas (more on him later) has been instrumental in continuing to develop the site when Lo and Ro get stuck.
<h3>Who's the designer?</h3>
Lauren and Ro make all the designs and visual cues, as well as all the hand written fonts and illustrations on the site and in the Training Journal. Myles Dumas is a real life professional graphic designer. He has all the fancy software and intuitive knowledge to digitize their designs and get them ready for printing. Without Myles, all the ideas would have remained simply ideas. Perhaps because he is still in newlywed bliss with Ro, he agreed without hesitation to help in any way he could. He's too good to be true really.

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