<font face="Times New Roman" size="3">WHO AND WHAT IS LASSE KJUS (pronounced lasse’ jus)? AMAZING LASSE, A NORWEGIAN GOLD MEDALIST IN SKIING HAS IS TAKING OVER THE SKI APPAREL INDUSTRY WITH HIS NAMES SAKE UNCOMPROMISING SKIWEAR LINE.</font>

<font size="3"><font face="Times New Roman">  Getting in the gondola in Aspen last January I noticed that the 2 men and 1 woman were sporting the exact same jacket that I was wearing with great pride as owner of a small chain of ski shops, Bahnhof Sport-after busting some incredible breakable crud on Bell Mountain, I slid into Bonnie’s for lunch and again I seemed almost invisible with picnic tables of skiers wearing Kjus-the discerning Aspen clientele seems to have found an aspiring attitude of similarity in ski fashion or they are just plain smart about how to stay warm and look sleek. Ski retailer that I am I added up in my head that there was approximately  $15,000 worth of Kjus sitting at Bonnie’s at noon on Saturday-but did they know what I knew?? That the PCM lining material is used in astronauts’ suits –microscopic tiny balls of wax that store body warmth and release it when the temps fall?? Nah-they just liked the sleek sexy look; I bet they didn’t even find the detachable purse that is in their jacket; well I felt like dropping my card off at each table-hey buy Kjus from me! Guess I will get an orange Viper jacket this year and leave my black one in the closet –maybe I will stand out!</font></font>