<img class="alignleft size-full wp-image-603" title="kbb" src="http://www.autoacceleratorcrm.com/wp-content/uploads/2012/03/kbb.png" alt="" width="262" height="83" /><strong>Las Colinas, TX – March 13, 2012 – </strong>CFM, a web-based provider of automotive customer relationship management (CRM) software, today announced its newly formed relationship with Kelley Blue Book (www.kbb.com), the leading provider of new and used car information.  The Kelley Blue Book Trade-In Good Value is now integrated into the AutoAccelerator CRM  product to help dealers evaluate used vehicles from within the CRM tool.

Dealers that use AutoAccelerator CRM can quickly evaluate each vehicle being traded in in less time, thereby speeding up the sales process and enhancing customer satisfaction.  The product incorporates both local data and vehicle specific information in one place to help dealers make smarter buying assessments.

In addition to the KBB used vehicle evaluations, the evaluation data will be used within AutoAccelerator CRM to produce Equity Alerts for customers in a dealership’s database.  During a weekly, systematic process, purchased vehicles’ values will be updated to current KBB Trade In Good Values.  This value is systematically compared to the vehicle’s estimated payoff and an equity position is calculated.  Previously sold customers entering positive equity each week will generate alerts for the assigned salesperson in AutoAccelerator CRM.

“This intelligent tool allows our dealers to anticipate client needs and leverage critical information to create more new and used car sales,” said Alicia Harris, President and CEO of CFM, Inc..

<strong><strong>About CFM</strong></strong>
Customer Focused Marketing was founded in  1997 and has been providing best-in-industry CRM services and support to  automobile dealers across the country. AutoAccelerator CRM was  introduced to the world in 2010, and its revolutionary features continue  to improve and impress. It encompasses all facets of an auto dealership  in one comprehensive system. With its open source platform, dozens of  integrations with OEM’s and service providers, easy-to-use user  interface, mobile apps and ability to develop and deploy new technology  rapidly, AutoAccelerator CRM is the perfect solution for any automotive  dealer. For more information about AutoAccelerator CRM, visit <a href="http://www.autoacceleratorcrm.com" target="_blank">www.AutoAccelerator CRM.com</a>.  You can also follow us on Twitter at <a href="http://twitter.com/#!/MyLeadAngel" target="_blank">@MyLeadAngel</a> or like our page on <a href="http://www.facebook.com/pages/AutoAccelerator/156619777685937" target="_blank">Facebook</a>.

<strong>About Kelley Blue Book</strong>
For more inforamation about Kelly Blue Book, please visit <a href="http://www.kbb.com/" target="_blank">www.kbb.com</a>.